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3 Digital Marketing Cover Letter Examples Made for 2024

• Digital Marketing Cover Letter
• Digital Marketing Manager Cover Letter
• Digital Marketing Specialist Cover Letter
• Write Your Digital Marketing Cover Letter

Generating brand awareness in the digital space is a top concern for many companies. You help make company goals a success through top-notch positioning strategies, identifying target markets, and bringing a brand’s voice to life within content across the web. 

But are you using the right voice and structure to make your digital marketing cover letter successful? Will it adequately complement your digital marketing resume ?

With brands looking for many skills in digital marketing roles, it can feel overwhelming to figure out what to include in a short one-page cover letter. Get a head start with our digital marketing cover letter examples and free AI cover letter generator to ensure your application stands out.

Digital Marketing Cover Letter Example

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123 Fictional Avenue Detroit, MI 48127 (123) 456-7890

August 30, 2023

Olivi Lewis Lear Corporation 123 Fictional Lane Detroit, MI 48127

Dear Ms. Lewis:

I have a deep passion for all things digital marketing. I thrive working from behind the scenes to exceed KPIs through leveraging smart marketing tools. Driven by passion and desire to win, I would fit in well within Lear Corporation as a digital marketing assistant.

My experience in managing PPC campaigns across platforms like Google Ads and Bing Ads at Lead Teams Services enabled me to drive targeted traffic and achieve significant ROI for clients. Through meticulous keyword research, A/B testing, and data analysis, I consistently optimized campaigns to enhance above 89% conversion rates and boosted overall performance.

At Delight Outlets, I leveraged my proficiency in Sprout Social to execute successful social media strategies that improved post engagements by 34%. Utilizing Facebook, Twitter, Instagram, and LinkedIn, I ensured an average of 41% growth in online communities through strategic content creation and regular interaction with followers.

Lear Corporation’s commitment to excellence, innovation, and sustainability aligns perfectly with my own values, and I am eager to contribute my skills and dedication to your dynamic team. Thank you for considering my application. I would welcome the opportunity to discuss my qualifications further and how I can contribute to the success of Lear Corporation. I look forward to the possibility of being a part of your esteemed organization.

Lila Dupont

Enclosures: Resume Application 2 letters of recommendation Transcript of records

Why this cover letter works

• To add icing to your digital marketing cover letter, highlight the numbers of social media engagement and community growth.

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Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Digital Marketing Management Cover Letter Example

Copy this text for your digital marketing management cover letter!

123 Fictional Avenue Phoenix, AZ 85001 (123) 456-7890

Noah Anderson American Express 123 Fictional Lane Phoenix, AZ 85001

Dear Mr. Anderson,

Being part of an organization that puts the well-being of its employees first is my lifelong dream. And no other place does that better than American Express. With a passion for giving the best customer service experience, I would be a terrific digital marketing manager at your esteemed institution.

At Think Fast, I developed and implemented Google Analytics-driven marketing strategies that resulted in a 63% increase in website traffic. I also employed SEMrush best practices to optimize content for search engines and improve organic rankings, leading to a 31% boost in online visibility and brand credibility.

As a lead digital content creator at Excellent Marketing Incorporation, I conducted thorough website analysis and A/B testing to identify conversion bottlenecks and implemented strategic improvements that led to a 47% increase in conversion rates. Additionally, I worked with a cross-functional team to align marketing efforts with sales goals, driving higher ROI and overall business performance.

At American Express, a company known for its commitment to innovation and excellence, I am eager to contribute my skills and expertise to drive digital marketing initiatives that will continue to elevate the brand’s presence in the market.

Thank you for considering my application. I would be delighted to discuss my qualifications further in an interview to explore how my contributions can benefit American Express.

Miguel Lopez

• Therefore, let your digital marketing manager cover letter detail your achievement metrics, such as boosting website traffic, improving conversion rates, and supporting growth in ROI.

Digital Marketing Specialist Cover Letter Example

Copy this text for your digital marketing specialist cover letter!

123 Fictional Avenue Columbus, OH 43004 (123) 456-7890

Mason Brown Bath & Body Works 123 Fictional Lane Columbus, OH 43004

Dear Mr. Brown,

Having closely followed Bath & Body Works as a brand and a customer, I am impressed by your commitment to delivering exceptional products and memorable experiences. Your company’s dedication to creativity and innovation aligns perfectly with my passion for digital marketing strategies that drive growth and engagement. I envision myself being part of your rich culture driven by customer satisfaction as a digital marketing specialist.

My hands-on experience in developing and implementing SEO strategies at TechWave Solutions led to a 31% improvement in organic search rankings, resulting in a 23% increase in online visibility. I also managed PPC campaigns across various platforms, which consistently generated high-quality leads and cut advertising costs by a 33% margin.

Furthermore, I have a proven track record of leveraging social media platforms to build a strong brand presence and foster meaningful customer engagement. At Bright Data Center, I created compelling ad content and targeted the right audience to boost engagement rates, leading to a 43% increase in conversions.

I am excited about the possibility of joining your esteemed team and contributing my skills and passion to the growth of Bath & Body Works. Thank you for considering my application. I look forward to the opportunity to contribute to the success of Bath & Body Works.

Giovanni Conti

• That would elevate your digital marketing specialist cover letter and boost your chances of getting the job.

Related cover letter examples

• Social Media
• Product Manager
• Account Manager

How to Write a Digital Marketing Cover Letter That Impresses Each Company

When creating a digital marketing strategy, one of the first steps you would take is defining your target market and researching their key pain points and needs. You should do the same when creating a cover letter . 

Review the job description so you can tailor the skills you emphasize to each company’s needs. For instance, a company looking to improve its social media promotions may be highly interested in your skills in paid social ads or influencer marketing.

Write an impactful greeting and intro for your digital marketing cover letter

Think of the opening of your cover letter like the headline and intro paragraph when you’re writing sales page copy. You want it to feel relatable to essential company needs and their mission to grab attention right away. 

If you’ve ever created personalized email marketing campaigns, you know that including someone’s name boosts open rates quite a bit. You should do the same with your cover letter and address it to the name of a specific hiring manager if you can find it in the job description or on the company website. 

What you don’t want to do is have it sound too flat and generic, like the example below where the applicant doesn’t address a specific person, relate to the company’s mission, or talk about any of the specific digital marketing skills needed on the job.  

This needs some work! 

I was excited to see your job posting for a digital marketing assistant. I recently graduated with a bachelor’s degree in marketing and believe I have the skills you’re looking for in the position.

Take a look at the opener below that does a much better job of connecting with the digital marketing role at Bath & Body Works, relating to their dedication to creativity and innovation. 

A great opener that connects with the company culture! 

Effectively promote your skills in your digital marketing cover letter’s body

In the body of your cover letter, it’s time to get into the details of how your digital marketing skills, experiences, and education have equipped you for the role. 

You know that marketing is a data-driven position with several KPIs that will be analyzed for every ad you create and proposal you come up with. Therefore, using examples with numbers whenever possible is a great idea. 

For instance, you could share examples of how you performed an overhaul on the UI of a company’s landing pages to boost average time on page by 54% and conversions by 33%. 

An excellent body paragraph with marketing KPIs! 

Reinforce your abilities with a strong closing to your digital marketing cover letter

To start your closer, try to relate back to some of the key digital marketing skills you mentioned and your passion for the company’s mission. For example, you could say you’re eager to use your social media marketing skills to help a fitness brand grow its initiative of helping others live happier and healthier lives. 

Lastly, it’s a great idea to say thank you for the hiring manager’s time and end with a light call to action, like “I look forward to hearing from you soon.” It’s the same as how you’d end any sales copy with a CTA to drive conversions. 

Take a look at the example below that doesn’t quite hit the mark since the applicant doesn’t use a CTA or relate back to details about the company’s digital marketing needs. 

Could use more details here! 

I believe my skills and passion would fit in with your team well. Thank you for considering me for the digital marketing role. 

Paige Turner

Instead, aim for a closer like the one below that shows a true passion for Lear Corporation’s innovative sustainability efforts and how the applicant will fit in with their dynamic digital marketing team. 

An excellent closer that connects to the company! 

A template for your digital marketing cover letter can help speed up the application process. It’s the same as how you may use a template for social media posts to ensure they’re well-structured. Just be sure to write a unique cover letter for each job tailored to the company’s needs. 

Try to limit your cover letter to one page. It’s similar to creating ad copy. If it’s too long, it’ll lose a hiring manager’s attention and detract from your top skills like positioning strategies or marketing analysis. 

Choosing the tone of your cover letter is like selecting the appropriate brand voice for a target audience. Review the company’s tone in the job description and try to match it to show how you’ll fit in with the company culture. 

Professional Digital Marketing Cover Letter Example for 2024

Read for inspiration or use it as a base to improve your own Digital Marketing cover letter. Just replace personal information, company application data and achievements with your own.

Read a real digital marketing cover letter example

What to write in a digital marketing cover letter, pair your cover letter with a digital marketing resume that beats luck, key takeaways.

Did you know that writing a digital marketing cover letter could be your job-converting strategy?

Even though recruiters may not read your cover letter in full detail, it's an opportunity to show your personal brand - thus highlighting that you are willing to put in the extra effort.

As a bonus, the cover letter showcases your ability to write compelling copies for a specific audience.

Think of your cover letter as a well-targeted outreach campaign.

Still not sold on the idea of cover letters?

In this guide, we explore why cover letters are a must in 2022 .

The key ingredients to any successful digital marketing communication are adaptability and preparedness .

The same skills are applicable to your cover letter.

It's an activity of adapting your experience to fit the specific position you're applying for.

And - yes, it is an opportunity to shine a light on your personal brand, but always keep in mind that this is a professional form of communication.

Neatness and formatting are always popular amongst recruiters.

So where do you begin writing your digital marketing cover letter?

In the below guide, we'll look through:

• the salutation or how not to sound like a chatbot;
• introduction of what makes you stand out;
• transferable skills with a focus on results;
• company brand understanding;
• call to action: always be active!

If you’re interested, read more about what should a cover letter say , we have a guide just for you and a cover letter checklist of what your digital marketing cover letter should include.

Without further hesitation, let's dive right in!

Choose the right salutation

Within your marketing campaigns, have you noticed how target audiences respond better to personalized greetings?

Starting off your communication on the right note can play a huge part in your success, especially when writing your cover letter.

That's why it's important to tailor your salutations to either the specific person or company/role you're applying for. If you happen to know who you're addressing, start off your cover letter with:

• Dear Mr/Ms/Mrs [Last Name],
• Dear [First and Last Name],

Or if you don't know, you can select one of these safe bets:

• Dear [name of team or department you’re applying for a position in],
• Dear [position title] Hiring Manager,
• Dear [hiring manager, recruiter, or name of point of contact],
• Dear Human Resources Manager,

Your cover letter will have a far better track record if it doesn’t start off like a chatbot.

The infamous ‘Dear Sir or Madam,’ sounds like something a character out of Mad Men would write… It’s a bit outdated.

Craft a strong introduction

That first paragraph - the introduction - is the element recruiters pay most attention to when going over your digital marketing cover letter.

Use it as an opportunity to highlight what makes you better than the rest of the digital marketers that may be applying for the role.

Think about your proudest achievements and career highlights - now is the time to boast a little about them.

But remember that the best approach to this is to take your audiences on a journey rather than just read a plain text about your professional life.

Your cover letter's introduction is an extension of your personal brand that needs to be both engaging and formatted professionally.

On a final note - numbers and results are always a good focus for your introduction.

Emphasizing your digital marketing skills in your cover letter

In the next section of your cover letter, you can go into more detail about the skills you possess that make you the best candidate for the role .

Wondering where to start?

Your application most often goes through an Applicant Tracker System (ATS) - that matches your documents to the relevant keywords from the job advert.

What you can do here is look at the skills requirements and then emphasize them with your experience and the results you have achieved.

But we all know the fact that no digital marketer roles are the same.

At one point, you may find yourself working solely on outreach campaigns, while at others - you may be head of creative concepts behind a new product launch campaign.

That's why we suggest your cover letter should highlight those transferable technical skills - such as working with different software to manage campaigns - that would be good for your new job.

Top digital marketing soft skills for cover letter

Multitasking - in their day-to-day job, digital marketers are responsible for various activities to achieve results. For example, they'd have to respond to messages simultaneously, while collecting and analyzing customer feedback. Multitasking is a soft skill that works wonders in the field.

Creative thinking - to innovate within the industry, you'd need a dash of imagination. But at the same time, the ability to never go over the top - by aiming to achieve the desired outcome of your campaigns.

Strategy - marketing is a game of processing data and planning; of understanding audience behavior to implement best practices. That's why showcasing a strategic way of thinking could be the winning approach towards your cover letter.

Show that you did your research before applying

Creating a campaign without knowing your audience is a Sisyphean task – any experienced marketer can confirm this statement.

The same goes for your cover letter.

Understanding who you're writing to (or for) is a strategy used only within the best digital marketing cover letters.

Use the body paragraph of your letter as an opportunity to showcase that you have done your research about the company/role you are applying for.

This would also go to highlight to recruiters that you aren't afraid to go the extra mile to land the job.

The final call to action

Active language is what makes good copies. The final paragraphs of your cover letter are no exemption to this rule.

Your cover letter is an opportunity to highlight what makes you the most suitable candidate for the role.

And the end is the time for the call to action - or what follows next?

Suggesting to recruiters your availability for an interview would be a step further in ensuring that you are booked to speak with them.

Don’t be afraid to be pushier at the end of your cover letter.

And if you need some extra help on how to end your cover letter, check out the following guide, with plenty of samples and examples.

Your application would be most favorable for recruiters if you have included a neat and formatted cover letter and resume.

And regarding your digital marketing resume, we have a guide of over 26+ tips on how to make it better with expert advice .

Both these documents go to show not only your adaptability for a given role but your character as a digital marketer.

• Use your digital marketing cover letter as an opportunity to highlight your personal brand and your ability to write engaging copies
• Ensure that the whole letter is formatted and personalized - you don’t want to sound like a chatbot
• Speaking of achievements, always mention the outcomes rather than the plain activities
• Focus on your transferable skills between your current role to the role you’re applying for

Make sure that your digital marketing cover letter has a clear and precise copy. That it’s easy to read and can be scanned through.

Cover letter examples by industry

• Brand Ambassador
• Creative Marketing
• Illustrator
• Industrial Design
• Marketing Intern
• Web Designer
• Marketing Assistant
• Market Research
• Marketing Manager
• Production Assistant
• Social Media Coordinator
• Ux Designer
• Content Marketing
• Content Strategist
• Email Marketing
• Digital Marketing Specialist
• Freelance Writer
• Instructional Designer
• Marketing Associate
• Video Editor
• Social Media Intern
• Ui Designer
• Brand Manager
• Digital Marketing Analyst
• Digital Marketing Executive
• Digital Marketing Manager
• Grant Writer
• Marketing Coordinator
• Marketing Specialist
• Ui Developer
• Seo Manager
• Creative Director
• Ppc Specialist
• Public Relations Specialist
• Seo Specialist
• Telemarketing
• Chief Marketing Officer
• Content Writer
• Ecommerce Marketing
• Event Director
• Lead Generation
• Market Analyst
• Design Engineer
• Marketing Director
• Director Of Communications
• Advertising
• Photographer
• Product Marketing Manager
• Senior Marketing Manager
• Social Media Manager
• Social Media Specialist
• Digital Marketing Intern
• Growth Marketing
• Marketing Executive
• Technical Writer
• Social Media Marketing
• Freelance Translator
• Digital Marketing Consultant
• Business Manager

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Updated for today’s recruitment standards

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Senior customer support engineer.

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Become the center of attention with a matching Digital Marketing resume

If you want to make sure that the hiring manager will remember you, pair your cover letter with a matching resume.

Check out our Digital Marketing resume examples and job-winning templates for some additional inspiration.

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