how to start an introduction on a presentation

This opening statement is powerful because rather than lead with his “credentials” or “accolades,” as the audience most likely expects, he defies that expectation.

He creates a sense of intrigue that instantly piques the audience's curiosity and compels them to pay closer attention.

Infuse humor.

In Tom Thum's TedTalk titled Beatbox Brilliance , he sets a lighthearted tone by stepping on stage wearing oversized sunglasses and declaring, “My name is Tom, and I've come here today to come clean about what I do for money.”

As you might expect, this humorous approach not only elicits laughter but also surprises the audience, who are intrigued and pleasantly surprised at the tone he sets for the presentation.

Ask a question.

Graham Shaw's presentation titled “ Why people believe they can’t draw - and how to prove they can ” begins with, “Hi, I've got a question for you - how many people here would say they can draw?”

Seeing as this is a relatively lighthearted question that’s simple to answer, the audience responds immediately.

Now, what makes this a powerful opening technique is that Graham then goes on to say:

“When people say they can’t draw, I think it's more to do with beliefs rather than talent and ability. When you say you can’t draw, that’s just an illusion, and today I’d like to prove that to you.”

By immediately challenging a widely held belief among the audience and promising to debunk it during the presentation, he employs a powerful technique that keeps the audience fully engaged.

This approach makes the audience feel “invested” in the outcome of the presentation and curious as to whether he can back up his claim.

2. Tell your audience why they should be listening to you.

Getting your audience’s attention is just one part of the equation. Once you have it, you must also explain why they should “keep” listening to you. Here are some ways to do this:

Highlight relevant personal experience.

In Phil Waknell’s opening section, he talks about how he’s spent the last ten years helping conference speakers, business leaders, and entrepreneurs prepare and deliver powerful presentations .

This immediately signals to the audience that he’s someone worth listening to and positions him as a credible source of insights based on the wealth of experience he has gathered.

Highlight your expertise.

During the opening section of Dr. Lara Boyd’s presentation titled “ After watching this, your brain will not be the same ,” she says, “I’m Dr. Lara Boyd, and I’m a brain researcher here at the University of British Columbia.”

Sharing her credentials as a brain researcher is crucial to gaining her audience's trust — especially considering the technicality of her topic.

But even while creating presentations outside fields like brain research, sharing qualifications and credentials in your opening section can be a powerful technique.

This helps you position yourself as a credible authority and reinforcing your audience's confidence in your ability to deliver valuable information.

Tell your audience what’s in it for them.

In Mel Robbins’ opening section for her presentation titled “ How to stop screwing yourself over ,” she ends her introduction by saying:

“I’m here for you. I’m going to tell you everything I know in less than 18 minutes about how to get what you want.”

Although she started the section by highlighting her experiences and expertise, she went further by explicitly stating the benefits her audience can expect from her presentation.

Doing this is a great way to create a compelling reason for your audience to invest their time and attention and emphasize the value of the presentation you’re about to deliver.

3. Introduce your topic.

If your topic is relatively simple to grasp or your audience is particularly knowledgeable, introducing your topic can be as easy as “Today, I’m going to be talking to you about how we’ve built a six-figure software company in 6 months.”

However, if your topic is more complex or unfamiliar to the audience, you must do a bit more heavy lifting in your opening section.

For example, Sam Bern’s “ My philosophy for a happy life ” presentation discusses how he lives a happy life despite having Progeria disease.

However, because this condition might be unfamiliar to some audience members, he takes some time in his opening section to talk about the illness before delving into the meat of his presentation.

Similarly, if you’re presenting on a complex topic or to an audience that isn’t knowledgeable, it’s essential to consider this when crafting your opening section.

4. Leverage storytelling.

Stories can create immersive experiences that captivate the audience and convey a core message.

For example, in the opening section of Sam Bern's presentation, he tells a story about his struggles while trying to achieve his goal of becoming a drummer in his school marching band, despite living with Progeria disease.

This sets the tone for his entire presentation by conveying an inspiring message of fighting against and succeeding despite the odds.

Another great example is the opening section of Josh Kaufman’s presentation, titled “ The First 20 Hours — how to learn anything ,” where he tells a story about his experience as a time-strapped first-time parent.

This story enhances the presentation as Josh eventually shares that this experience triggered his interest in studying how to become an efficient learner.

Finally, Amy Morins’s presentation “ The Secret of Becoming Mentally Strong ” is another excellent example of leveraging storytelling.

Amy starts her presentation with a thought-provoking story about observing a Facebook friend's seemingly perfect life.

She then highlights how such comparisons can lead to negative thought patterns and emphasizes the importance of cultivating mental resilience.

This relatable story not only resonates with her audience but also sets the stage for her message on building inner strength.

All these presentations are great examples that highlight how incorporating story-telling in your openings can be a powerful tool for creating memorable and impactful presentations.

Your presentation slides play a crucial role in determining the impact and effectiveness of your presentation.

In this section, you’ll find examples of 8 powerful opening slides across various use cases that not just support but enhance the presentation openings:

1. “ Blackboard is Getting an Upgrade ”

Although these are very different methods of injecting humor at the start of a presentation, they show how infusing humor can be a powerful tool for adding a touch of personality and creating a more enjoyable presentation for the audience.

4. Keep it short and sweet.

While it's important not to rush through the start of your presentation, keeping your opening concise is equally important. But remember, concise does not mean sacrificing substance; it simply means delivering information efficiently.

Essentially, you want an opening section that allows you to create a solid initial impression without losing the audience's interest.

So, how long should this opening secretion be?

Most successful presentation openings are under three minutes, and many are shorter, often clocking in at under one minute.

5. Embrace authenticity.

Contrary to popular belief, there isn't a specific personality that makes someone a better presenter. In fact, the most impactful presentations have been delivered by individuals with diverse characters.

Take, for instance, the contrasting styles of Tom Thum’s irreverent humor and animated mannerisms and Sam Bern, who adopts a relaxed and conversational approach. Despite their differences, both speakers have garnered millions of views for their talks.

So, rather than emulating or mimicking their presentations, the key takeaway is to embrace authenticity.

Allow your personality to shine through, lean on your strengths, and be human in your delivery.

Mastering the Art of Captivating Presentations

Starting a presentation is a skill that is as much an art as it is a science. Thankfully, it is also a skill that can be learned and honed.

By implementing the strategies in this guide and refining them through experience, you’ll become a master at delivering impactful presentations that command attention and leave a lasting impression.

All from the moment you step onto the stage.

Don't forget to share this post!

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How to Organize Your Introduction for a Presentation [+ FREE Presentation Checklist]

May 1, 2018 | Business Professional English , Free Resource , Public Speaking & Presentations

This lesson on how to organize your introduction for a presentation in English has been updated since its original posting in 2016 and a video has been added.

Getting ready to present in English? Here’s how to make sure your introduction for a presentation in English is successful.

But first… When you think about a presentation, I know you’re thinking about something like a TED video or a presentation at a conference. You’re thinking about a speech, with PowerPoint slides and a big audience.

But did you know we use the same skills when we share new information or ideas with our work colleagues? Or when we tell stories to our friends and family? The situation or speaking task may be different but we still use the same skills.

When presenting information or telling stories, we need to:

• Capture a listener’s attention
• Share information, ideas, or opinions
• Give the important details
• Make your information memorable
• Get your audience (family, friends, colleagues or strangers) to agree, to take action, to change their mind, etc.

So today you’re going to learn how to take the first big step in your English presentation: how to start with a great introduction.

The introduction is the most important part of your presentation. It is the first impression you’ll make on your audience. It’s your first opportunity to get their attention. You want them to trust you and listen to you right away.

However, that first moment when you start to speak is often the hardest. Knowing how to best prepare and knowing what to say will help you feel confident and ready to say that first word and start your presentation in English.

Be sure to include these 5 things in your inroduction.

Lesson by Annemarie

How to Organize Your Introduction for a Presentation in English and Key Phrases to Use

Organize Your Introduction Correctly

Okay, first let’s focus on what you need to include in your English introduction. Think of this as your formula for a good introduction. Using this general outline for your introduction will help you prepare. It will also help your audience know who you are, why you’re an expert, and what to expect from your presentation.

Use this general outline for your next presentation:

• Welcome your audience and introduce yourself
• Capture their attention
• Identify your number one goal or topic of presentation
• Give a quick outline of your presentation
• Provide instructions for how to ask questions (if appropriate for your situation)

Use Common Language to Make Your Introduction Easy to Understand

Great, now you have the general outline of an introduction for a speech or presentation in English. So let’s focus on some of the key expressions you can use for each step. This will help you think about what to say and how to say it so you can sound confident and prepared in your English presentation.

“The introduction is the most important part of your presentation. It is the first impression you’ll make on your audience. It’s your first opportunity to get their attention. You want them to trust you and listen to you right away.”

Welcome Your Audience & Introduction

It is polite to start with a warm welcome and to introduce yourself. Everyone in the audience will want to know who you are. Your introduction should include your name and job position or the reason you are an expert on your topic. The more the audience trusts you, the more they listen.

• Welcome to [name of company or event]. My name is [name] and I am the [job title or background information].
• Thank you for coming today. I’m [name] and I’m looking forward to talking with you today about [your topic].
• Good morning/afternoon ladies and gentlemen. I’d like to quickly introduce myself. I am [name] from [company or position]. (formal)
• On behalf of [name of company], I’d like to welcome you today. For those of you who don’t already know me, my name is [name] and I am [job title or background]. (formal)
• Hi everyone. I’m [name and background]. I’m glad to be here with you today. Now let’s get started. (informal)

Capture Their Attention

For more information about how to best capture your audience’s attention and why, please see the next session below. However, here are a few good phrases to get you started.

• Did you know that [insert an interesting fact or shocking statement]?
• Have you ever heard that [insert interesting fact or shocking statement]?
• Before I start, I’d like to share a quick story about [tell your story]…
• I remember [tell your story, experience or memory]…
• When I started preparing for this talk, I was reminded of [tell your story, share your quote or experience]…

Identify Your Goal or Topic of Presentation

At this stage, you want to be clear with your audience about your primary topic or goal. Do you want your audience to take action after your talk? Is it a topic everyone is curious about (or should be curious about)? This should be just one or two sentences and it should be very clear.

• This morning I’d like to present our new [product or service].
• Today I’d like to discuss…
• Today I’d like to share with you…
• What I want to share with you is…
• My goal today is to help you understand…
• During my talk this morning/afternoon, I’ll provide you with some background on [main topic] and why it is important to you.
• I will present my findings on…
• By the end of my presentation, I’d like for you to know…
• I aim to prove to you / change your mind about…
• I’d like to take this opportunity to talk about…
• As you know, this morning/afternoon I’ll be discussing…

Outline Your Presentation

You may have heard this about presentations in English before:

First, tell me what you’re going to tell me. Then tell me. And finally, tell me what you told me.

It sounds crazy and weird, but it’s true. This is how we structure presentations in English. So today we’re focusing on the “First, tell me what you’re going to tell me” for your introduction. This means you should outline the key points or highlights of your topic.

This prepares your listens and helps to get their attention. It will also help them follow your presentation and stay focused. Here are some great phrases to help you do that.

• First, I’m going to present… Then I’ll share with you… Finally, I’ll ask you to…
• The next thing I’ll share with you is…
• In the next section, I’ll show you…
• Today I will be covering these 3 (or 5) key points…
• In this presentation, we will discuss/evaluate…
• By the end of this presentation, you’ll be able to…
• My talk this morning is divided into [number] main sections… First, second, third… Finally…

On Asking Questions

You want to be sure to let you audience know when and how it is appropriate for them to ask you questions. For example, is the presentation informal and is it okay for someone to interrupt you with a question? Or do you prefer for everyone to wait until the end of the presentation to ask questions?

• If you have any questions, please don’t hesitate to interrupt me. I’m happy to answer any questions as we go along.
• Feel free to ask any questions, however, I do ask that you wait until the end of the presentation to ask.
• There will be plenty of time for questions at the end.
• Are there any questions at this point? If not, we’ll keep going.
• I would be happy to answer any questions you may have now.

Capture Your Audience’s Attention

Do you feel unsure about how to capture the attention of your audience? Don’t worry! Here are some common examples used in English-speaking culture for doing it perfectly!

Two of the most famous speakers in the English-speaking world are Steve Jobs and Oprah Winfrey. While Steve Jobs is no longer living, people still love to watch his speeches and presentations online. Oprah is so famous that no matter what she does, people are excited to see her and listen to her.

BUT, if you listen to a speech by Steve Jobs or Oprah Winfrey,  they still  work  to get your attention!

The don’t start with a list of numbers or data. They don’t begin with a common fact or with the title of the presentation. No – they do much more.

From the moment they start their speech, they want you to listen. And they find interesting ways to get your attention. In his most famous speeches, Steve Jobs often started with a personal story. And Oprah often starts with an inspiring quote, a motivational part of a poem, or a personal story.

These are all great ways to help your audience to listen to you immediately – whether your presentation is 3 minutes or 20 minutes.

Here’s how you can do it.

Like Steve Jobs or Oprah Winfrey, start with a:

• Personal story or experience
• Motivational quote or line from a poem or book
• Joke (be careful with this – make sure it translates easily to everyone in the audience!)
• Shocking, bold statement (Think of Steve Jobs’ quote: “ Stay hungry. Stay Foolish .”)
• Rhetorical question ( =a question that you don’t want an answer to; the focus is to make someone think)

And finally, consider audience participation. Ask a question and get your audience to respond by raising hands.

Get the complete Presentations in English Series:

Part 1: How to Prepare for Your Presentation in English

Part 2: How to Start with a Great Introduction in Your Presentation

Part 3:  How to Organize Your Presentation in English

Part 4:  How to End Your Presentation Powerfully

As I mentioned in the video, I have two question for you today:

• What is the best introduction you’ve ever heard? Have you watched a TED Talk or a presentation on YouTube with a great introduction? Tell me about it. What do you think was great about the introduction?
• What frightens you the most about preparing your introduction in a presentation? Share your concerns with me so I can help you overcome any challenges you have.

Be sure to share in the comments below to get feedback from me and to learn from others in the Confident English Community.

Have a great week! ~ Annemarie

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Thank you, Annemarie. thanks for the generosity of sharing useful and systemative information and content.

This is really a very informative message thank you.. And it’s help me a lot

hi thank you for this It was helpful. You used simple english that i understood well.

How to start with a great presentation on composition

Thankyou for the information . It was much helpful . I will definitely use this information in my presentation 🤗

Hi, I am Thang Sok Do you have a Sample presentation?

This was helpful but can you please tell me how to start a presentation in college because this is for work in a company. My presentation is on laboratory skills and all that

Its informative

Thank you for this video! I’ve learned quite a lot and will want to use all these knowledge in presenting my thesis proposal in 2 months. About your question no. 2, I’d just like to share that the mere fact of presenting in front of many respected professionals makes me already nervous and shaky even if i have studied everything about my presentation. What do you think should i do to deal with my concern?

Could you give me advise, how to start learning English for beginner.How to prepare presentation on any topic and how to make interesting..

Thank u so much for valuable advice. Definitely I will used this in my presentation!!

Thank you very much for these kind of useful advice. I hope my first presentation will be exciting for the audience.Your video is helping me again thanks a lot 😊

hi, i’m B.COM student and I have to prepare presentation about identifying business opportunities. How to start and an attractive attention to my audience.. Please Help me…

very nise and educative piece of information thank you nancy nairobi kenya

i am starting a video speech shooting in night about a famouse person how do i start my speech with a good intro.

Hi again how do you do a introduction goodbye

Hi i do not know what you are talking about

Hi Kate, I’m sorry to hear you’re not sure about the content. I recommend reviewing the video carefully if you haven’t already. Is there something specific you have a question about?

thanks a lot for guiding in such an easier way.

Your write-up on introduction helped a lot, thank you Annemarie. I work for cross-geography team and greetings get lengthy as timezones are different e.g. “Good evening to those joining from US office and good morning to colleagues from India office”. I replaced that with “Thank you everyone for joining”. Is it okay?

Hi Amit, I’m so glad it was helpful. As for your greeting, both of your options are perfectly appropriate and friendly.

How to introduce group members in online presentation?

Great question! I’d love to use that for a future Confident English lesson.

its amazing. i can’t explain in wording. this material helping me a lot. i am so happy after use this website . its make easy for me preparing my presentation more interesting. i am thankful too u.

thanks! i use your materials to teach my students(clinets) how to prepare a presentation. is it ok to use them on my materials?

Hi! I am a student from the USP from Tuvaluan and i take CEE45 so our assessment 2 is to prepared a group presentation and we presented in school. so need your help for how to start an attractive introduction to my teacher and my fellow students, they already kwow me.

Thank you.. very helpful

Very useful

It was very use Gul for or presentations

Hi. I am a 1st year BIT student and I have to prepare a presentation on 3D Printing. how to start an attractive introduction to my teachers, when they already know about me? Can you please help me out? Thank you.

I just took 1st place for my paper that I presented at an international students conference. I used a lot of your techniques to improve my speech and I have no words to say how grateful I am to you. Keep up the good work!

😲WOW!! That’s awesome, Andrew. 🙌Congratulations on your presentation. What a wonderful response to your hard work. I’d love to know what you presentation was about. And thank you for sharing your new here. I’m thrilled to know that my techniques were helpful to you.

The title of the presentation was “Handling burnout: A study regarding the the influence of job stressors over military and civilian personel”. I can sent you my paper through email if you would like to see it.

Hi Andrew, what a fascinating topic. And it’s interesting because I just had a newspaper reporter interview me about burnout as a small business owner. Must be a hot topic. 🙂 And sure, I’d love to see it.

🔥❤ too goodd

Hello Annemarie, Thank you so much for one of the best content on the English presentation, I’ve seen. I have a question: Is it impolite or informal to start the presentation without a greeting? I’m asking this question because I’ve seen a lot of TEDTalks and in only a few of them, they greet the audience and in most of it, they quickly go to the “CAPTURING the ATTENTION” with numbers and pictures. I would be so thankful if you could answer this question as soon as possible, my presentation is so close. Best regards, Helia

Hi Helia, What a great question. It has definitely become more common to skip the greeting and go straight to capturing the attention of the audience and you’re right that we often see this in TED talks. I would say it’s best to know your audience and what might be expected. For example, at more formal, traditional conferences or lecture, it might be more appropriate to start with a welcome. I prefer to welcome/thank my audience quickly at the start when I give presentations. A welcome can be very brief, just one sentence, and then you can quickly go into …  Read more »

Hi Annemarie I would like to thank you for giving such types of presentation skills but I have a question can you give me some idea about vote of thinks.

I’m glad the lessons are helpful to you. Could you clarify what you mean by ‘vote of thinks?’ I’m not sure I understand that.

Please can you give me some idea about vote of thanks

Could you clarify what you’re asking for, Bello?

Thanks a lot

Glad it was helpful!

it is agood i learn alot from this english class

Hello.i would like to thank you for giving these beautiful tips to start a presentation.This article helped me a lot.

That’s great, Radha. Glad to hear it.

Thanks for your article. It’s simply for interpersonal skill development.

You’re welcome, Mithun. Glad to know it was helpful.

Hi Annemarie . Thank you so much for giving such helpful guildelines it’s really gonna help me

I’m glad it’s helpful, Swetha! 🙂

thank you for help me

You’re very welcome!

Hi Anne Marie, i ‘m from Catalonia and i came across with your site only by chance and i think it’gonna be so helpful for me to pass the next test for c1 level. Several weeks ago i did some rehersals with my presentation and i was so nervous and terrified about what was expected from me.

Some tips in your youtube channel are so cool !!! Thank you.

Hi Tom, I’m thrilled you’ve found this site in your preparations for your English exam and am glad to know it’s helpful! Best of luck as you continue to prepare.

Hi Annemarie Thanks it’s so useful to develop presentation skill. Fatima

You’re very welcome, Fatima! I’m glad it was helpful.

Awesome, especially this simple and clear motto: “First, tell me what you’re going to tell me. Then tell me. And finally, tell me what you told me.” This three sentences exactly explain the content you need to create a memorable presentation.

Hi Dzmitry,

Yes, I’ve always loved that simple motto on how to do a presentation. 🙂 It’s so easy to remember and tells you exactly what to do.

hello I need to introduce myself to language center. i am going to learn Danish Language and i want to introduce myself to them and i am little bit nervous because my grammar is not good at that level.so will you please guide me how to introduce myself to them with an example. i did go through your examples but that is for professionals and i am just a student (Graduate). I don’t have any experience . Please guide me how to do it.

I was in a confused state about starting a conversation and proceeding in it but when I read the guidelines you mentioned above I became confident. thank you for your innumerable ………….

Thank you so much…… it’s an excellent topic, and it helped me a lot

I’m so glad this was helpful to you! Thank you for sharing.

hi annemarie i have a few questions about a speech i have to make a englishi speech of what i want to become can you help me?

Hi Rebecca,

Thank you for the question. I have several lessons on the topic of presentations in English . However, for personal assistance with English or presentations, I only do that through my one-on-one classes .

thank you so much…… it’s really helpful for me….

You’re very welcome, Shalini.

Thanks its really nice to develop the presentation skills

Awesome. I’m glad it was helpful to you, Mohammed.

I have to give a demo on one of your programs next week. I would like you to check my self introduction – Good afternoon everyone and thank you for all of your presence. Before we get into the session I would like to quickly introduce myself. My name is Dinesh . I am working as a Pharmaceutical sale and promotion of the brands for Arrient Healthcare. I am in this filed for the past ten years. Before becoming trainer I worked as a medical representatives for different pharma company . I am highly interested in learning from people and …  Read more »

Please ignore my previous comment. Yea the demo was a success. So hereafter I will say”I have been in this field for the past four years. Actually I worked for different consultancies so I didn’t include an article there.

I have to give a demo on one of your programs next week. I would like you to check my self introduction – Good afternoon everyone and thank you for all of your presence. Before we get into the session I would like to quickly introduce myself. My name is Monica. I am working as a Soft Skill Trainer at Synergy School of Business Skills. I am in this filed for the past four years. Before becoming trainer I worked as a Recruiter for different job consultancy. I am highly interested in learning from people and I think teaching/training is …  Read more »

Thank you for sharing your example! One note: “I am in this field for the past four years.” –> Don’t forget, when we’re talking about something that started in the past and continues to now, we use the present perfect. How might you change this sentence to fix the grammar?

Also, we want to add an article to, “… I worked as a recruiter for [a] different job consultancy.”

I wish you much success in your demo this week! Best, Annemarie

Yea the demo was a success! So hereafter I will say”I have been for the past four years. Actually I worked for different consultancies.

I like it but I think capturing their attention is the most difficult part in preparing a presentation. From my little experience, I used to talk about something out of the scope of the presentation in order to grasp their attention. For example, I had a presentation about medical terminology and its parts (suffix, prefix —). So I provided example which is Ultra Violet then I talked about the ultraviolet in the sun and Vitamin D deficiency. They liked the talk because it is very important to them and by this topic I captured their attention more and more.

Hello Fadia, I’m sorry I’m so late in responding to your comment! I agree with you: capturing attention is very challenging to do. It requires understanding your audience, knowing what is important to them, and how to connect with them. In English-speaking culture, we often connect by telling a story or showing we understand a problem the audience has. I think you’re exactly right to talk about something that is maybe “off topic” or out of the scope of the presentation, as you said, to get their attention first. It sounds like you did a great job in your experience!! …  Read more »

hi there it was great going through your enlightening presentation skills however i would be even more delighted if you put some quotes for various PPT’s which will give us an instant ideas during the adhoc PPT like myself…just a suggestion.

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SpeakUp resources

Starting a presentation in english: methods and examples.

• By Jake Pool

If you’re going to make it in the professional world, most likely you’ll have to give a presentation in English at some point. No reason to get nervous!

Most of the work involved lies in the introduction. You may or may not need an English presentation PPT file, your topic, audience, or time limit may vary, but a strong opening is a must no matter what! Everything that follows can build from the opening outline you present to your audience.

Let’s look at some guidelines for starting a presentation in English. If you can master this part, you’ll never have to worry about the rest!

Opening in a Presentation in English

While it’s important to have your entire presentation organized and outlined, planning and organization are especially important in the introduction. This is what will guide you through a clear and concise beginning. Let’s look at how to start a presentation with well-organized thoughts .

Introduction Outline

• Introduce yourself and welcome everyone.
• State the purpose of your presentation
• Give a short overview of the presentation

As we say, it’s as easy as 1-2-3. (No need for a more detailed English presentation script!) Let’s examine the first step.

1. Introduce Yourself & Welcome Everyone

The self-introduction is your opportunity to make a good first impression. Be sure to open with a warm welcome and use language that is familiar and natural. Based on your audience, there are a few different expressions you can use to start your presentation.

If you’re presenting to coworkers who may already know you:

• Hello, [name] here. I would like to thank you all for your time. As you may know, I [describe what you do/your job title] I look forward to discussing [topic] today.
• Good morning/afternoon/evening everyone. Thank you for being here. For those who don’t know me, my name is [name], and for those who know me, hello again.

If you’re presenting to people you’ve never met:

• Hello everyone, it’s nice to meet you all. My name is [name] and I am the [job/title].
• Hello. Welcome to [event]. My name is [name] and I am the [job/title]. I’m glad you’re all here.

There are certainly more ways to make an introduction. However, it’s generally best to follow this format:

• Start with a polite welcome and state your name.
• Follow with your job title and/or the reason you’re qualified to speak on the topic being discussed.

2. State the Purpose of Your Presentation

Now that your audience knows who you are and your qualifications, you can state the purpose of your presentation. This is where you clarify to your audience what you’ll be talking about.

So, ask yourself, “ What do I want my audience to get from this presentation? ”

• Do you want your audience to be informed?
• Do you need something from your audience?
• Do you want them to purchase a product?
• Do you want them to do something for the community or your company?

With your goal in mind, you can create the next couple of lines of your presentation. Below are some examples of how to start.

• Let me share with you…
• I’d like to introduce you to [product or service]
• Today I want to discuss…
• I want to breakdown for you [topic]
• Let’s discuss…
• Today I will present the results of my research on [topic]
• By the end of this presentation, you’ll understand [topic]
• My goal is to explain…
• As you know, we’ll be talking about…

When talking about the purpose of your presentation, stick to your goals. You purpose statement should be only one to three sentences. That way, you can give your audience a clear sense of purpose that sets them up for the rest of the presentation.

3. A Short Overview of the Presentation

The final step in starting your presentation is to give a short outline of what you’ll be presenting. People like a map of what to expect from a presentation.

It helps them organize their thoughts and gives a sense of order. Also, it lets the audience know why they’re listening to you. This is what you’ll use to grab their attention, and help them stay focused throughout the presentation.

Here are some examples of how you can outline your presentation:

• Today, I’m going to cover… Then we’ll talk about… Lastly, I’ll close on…
• We’re going to be covering some key information you need to know, including…
• My aim with this presentation is to get you to… To do that we’ll be talking about…
• I’ve divided my presentation into [number] sections… [List the sections]
• Over the next [length of your presentation] I’m going to discuss…

That’s it! It’s as simple as 1-2-3. If you have a fear of public speaking or are not confident about presenting to a group of people, follow these three steps. It’s a simple structure that can get you off to a good start. With that in mind, there are other ways to bring your introduction to the next level too! Read on for bonus tips on how to really engage your audience, beyond the basics.

For a Strong Presentation in English, Engage your Audience

Presentations aren’t everyone’s strongest ability, and that’s OK. If you’re newer to presenting in English, the steps above are the basics to getting started. Once you’re more comfortable with presenting, though, you can go a step further with some extra tricks that can really wow your audience.

Mastering the skill of engaging an audience will take experience. Fortunately, there are many famous speakers out there you can model for capturing attention. Also, there are some common techniques that English-speakers use to gain an audience’s attention.

*How and when you use these techniques in your introduction is at your discretion, as long as you cover the 3 steps of the introduction outline that we discussed earlier.*

Do or say something shocking.

The purpose of shocking your audience is to immediately engage them. You can make a loud noise and somehow relate the noise to your presentation. Or, you can say, “ Did you know that… ” and follow with a shocking story or statistic. Either way, the objective is to create surprise to draw their attention.

Tell a story

Telling a story related to your presentation is a great way to get the audience listening to you.

You can start by saying, “ On my way to [location] the other day… ” or “ On my way here, I was reminded of… ” and then follow with a story. A good story can make your presentation memorable.

Ask your audience to take part

Sometimes a good introduction that captures attention will involve asking for help from the audience. You can ask the audience to play a quick game or solve a puzzle that’s related to your presentation. Also, you could engage the audience with a group exercise. This is a great way to get people involved in your presentation.

There are many more ways to engage the audience, so get creative and see what you can think up! Here are some resources that will help you get started.

Also, if you want to get better at public speaking (and help your English speaking too!), a great organization to know about is the Toastmasters . The organization is dedicated to helping you be a better speaker, and there are many local groups in America. They offer free lessons and events to help you master your English speaking, and also offer additional help to paying members.

The Takeaway

A presentation in English? No problem, as long as your introduction sets you up for success . Admittedly, this can be easier said than done. Native speakers and non-native speakers alike sometimes struggle with getting a good start on their English presentation. But the advice above can help you get the confidence you need to lay a good foundation for your next speech !

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How to Introduce a Presentation

Last Updated: December 28, 2023 References

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been viewed 59,194 times.

A good introduction gets the audience interested in the rest of your presentation. Before you speak, take the time to figure out which introduction style is most likely to appeal to your audience. Perfect it with plenty of editing, rehearsing, and a little memorization. Then, by being an engaging speaker, you can make your presentation a success.

Employing Attention-Grabbers

• For example, say, “What you do every day isn’t important. What’s important is how you do it.”

• For example, you can say, “Henry Ford once said, ‘A business that makes nothing but money is a poor business.’ This is a message I want you all to remember as we implement new ways to improve customer service.”

• For instance, say, “If someone randomly handed you 2 tickets to go on your dream vacation today, would you take them? As I share my findings, I’m going to tell you why most people wouldn’t."

• You can say, “Everyone around you might say they like a dark roast coffee, but did you know that only 25% of people actually prefer it?”

• For example, say, “Your own classmate used these study techniques I’m about to show you and saw his grades rise by 20% this year.”
• Another example is showing before-and-after pictures from a product, service, or event.

• For example, share a story about how a company representative calmed down a customer by talking about something unrelated to their complaint. Then say, “This is why it’s important for us to learn how to relate better to others today.”
• You don’t have to finish the story in the introduction. For instance, you can tell the audience, “As I go along, I’ll explain what happened and what I could have done to change it.”
• Personal anecdotes are often great ways to introduce other speakers.

• You can say something like, “Show of hands. How many of you have had to deal with an angry person, only to have it ruin your entire day?”

• For example, self-deprecating humor can work. Say, “Being a good speaker is the art of saying nothing briefly.”

Introducing the Essentials of Your Presentation

• Say something simple like, “Good evening everyone.”
• If the audience may not know the title of your presentation, such as when there are multiple presenters, include it in your welcome.

• Say, “I’m Jamie Lannister, an assistant professor of history here at the university.”
• If you’re representing a group, name the group and briefly describe any group credentials relating to the presentation topic.
• If you’re introducing another speaker, focus on explaining their credentials instead of your own.

• For example, you can say, “20 years ago I met Dr. Stein and he became a good friend” or “Dr. Stein shared his ideas with me this morning and I guarantee you’ll love them.”
• If you don’t have an anecdote or don’t feel the need to use one, it’s okay to skip this. Set the stage by mentioning the speaker’s credentials and the benefits of their presentation.

• For example, you can open with a question like, “How many of you have felt nervous when giving a presentation?”
• You can simply say, “Today I’m going to talk to you about giving a presentation,” but this seems boring. It’s useful when you’re short on time or in a very formal setting.

• You might say, “Using these strategies I’m about to show you, you’ll be happier and more productive no matter what job you do.”

• You can say, “At the end of the presentation I’ll be available to answer any questions you have.”
• In some environments, such as business meetings, questions normally happen throughout the presentation. You won’t need to mention it in your introduction.

• For example, say, “The first strategy I’d like to talk about today is active listening.”

Writing and Rehearsing Your Introduction

• Business jargon, for instance, is acceptable when you speak at work. Other audiences may not understand these words, so they’re not appropriate to use.

• One way to do this is to record yourself. Play back the recording to get a better sense of how your introduction sounds.
• You can also time yourself to see how long your introduction is. Ideally, an introduction takes up only a couple of minutes.

• This is a good way to test out jokes or other introduction techniques you’re unsure about including.

• You can put the keywords on notecards or a slide in your presentation.

Delivering the Introduction Clearly and Confidently

• For example, avoid saying, “I know you’re busy people and would rather not be here.”

• Remember that silence can be an effective tool. Take a moment to breathe and gather your thoughts. Your listeners won’t mind.

• You’re not a tree, so you don’t have to pretend to be one. If your space allows it, walking around a little is acceptable.

• This is a great technique for anyone who feels nervous about speaking in front of an audience!

• Any visual aids you use should be clear to audience members in the back of the room.

What Is The Best Way To Start a Presentation?

Expert Q&A

You might also like.

• ↑ http://www.dummies.com/careers/business-communication/public-speaking/how-to-write-an-introduction-for-a-presentation/
• ↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
• ↑ http://www.usu.edu/markdamen/WritingGuide/24intro.htm
• ↑ https://www.presentationmagazine.com/5-ice-breakers-for-your-presentation-or-meeting-20040.htm
• ↑ https://www.englishclub.com/speaking/presentation.htm
• ↑ https://www.nottingham.ac.uk/studyingeffectively/preparing/presentations/preparing.aspx
• ↑ http://www.washington.edu/doit/presentation-tips-0
• ↑ http://www.washington.edu/doit/about/overview
• ↑ http://www.sussex.ac.uk/skillshub/?id=312

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How to Start a Presentation: 5 Templates and 90 Example Phrases

By Status.net Editorial Team on February 27, 2024 — 11 minutes to read

Starting a presentation effectively means capturing your audience’s attention from the very beginning. It’s important because it sets the tone for the entire presentation and establishes your credibility as a speaker.

Effective Openers: 5 Templates

Your presentation’s beginning sets the stage for everything that follows. So, it’s important to capture your audience’s attention right from the start. Here are some tried-and-true techniques to do just that.

1. Storytelling Approach

When you start with a story, you tap into the natural human love for narratives. It can be a personal experience, a historical event, or a fictional tale that ties back to your main point.

Example Introduction Template 1:

“Let me tell you a story about…”

Example : “Let me tell you a story about how a small idea in a garage blossomed into the global brand we know today.”

2. Quotation Strategy

Using a relevant quote can lend authority and thematic flavor to your presentation. Choose a quote that is provocative, enlightening, or humorous to resonate with your audience.

Example Introduction Template 2:

“As [Famous Person] once said…”

Example : “As Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower.'”

3. Questioning Technique

Engage your audience directly by opening with a thoughtful question. This encourages them to think and become active participants.

Example Introduction Template 3:

“Have you ever wondered…”

Example : “Have you ever wondered what it would take to reduce your carbon footprint to zero?”

4. Statistical Hook

Kick off with a startling statistic that presents a fresh perspective or underscores the importance of your topic.

Example Introduction Template 4:

“Did you know that…”

Example : “Did you know that 90% of the world’s data was generated in the last two years alone?”

5. Anecdotal Method

Share a brief, relatable incident that highlights the human aspect of your topic. It paves the way for empathy and connection.

Example Introduction Template 5:

“I want to share a quick anecdote…”

Example : “I want to share a quick anecdote about a time I experienced the customer service that went above and beyond what anyone would expect.”

How to Start a Powerpoint Presentation: 45 Example Phrases

Starting a PowerPoint presentation effectively can captivate your audience and set the tone for your message. The opening phrases you choose are important in establishing rapport and commanding attention. Whether you’re presenting to colleagues, at a conference, or in an academic setting, these phrases will help you begin with confidence and poise:

• 1. “Good morning/afternoon/evening, everyone. Thank you for joining me today.”
• 2. “Welcome, and thank you for being here. Let’s dive into our topic.”
• 3. “I’m excited to have the opportunity to present to you all about…”
• 4. “Thank you all for coming. Today, we’re going to explore…”
• 5. “Let’s begin by looking at the most important question: Why are we here today?”
• 6. “I appreciate your time today, and I promise it will be well spent as we discuss…”
• 7. “Before we get started, I want to express my gratitude for your presence here today.”
• 8. “It’s a pleasure to see so many familiar faces as we gather to talk about…”
• 9. “I’m thrilled to kick off today’s presentation on a topic that I am passionate about—…”
• 10. “Welcome to our session. I’m confident you’ll find the next few minutes informative as we cover…”
• 11. “Let’s embark on a journey through our discussion on…”
• 12. “I’m delighted to have the chance to share my insights on…”
• 13. “Thank you for the opportunity to present to such an esteemed audience on…”
• 14. “Let’s set the stage for an engaging discussion about…”
• 15. “As we begin, I’d like you to consider this:…”
• 16. “Today marks an important discussion on a subject that affects us all:…”
• 17. “Good day, and welcome to what promises to be an enlightening presentation on…”
• 18. “Hello and welcome! We’re here to delve into something truly exciting today…”
• 19. “I’m honored to present to you this comprehensive look into…”
• 20. “Without further ado, let’s get started on a journey through…”
• 21. “Thank you for carving time out of your day to join me for this presentation on…”
• 22. “It’s wonderful to see such an engaged audience ready to tackle the topic of…”
• 23. “I invite you to join me as we unpack the complexities of…”
• 24. “Today’s presentation will take us through some groundbreaking ideas about…”
• 25. “Welcome aboard! Prepare to set sail into the vast sea of knowledge on…”
• 26. “I’d like to extend a warm welcome to everyone as we focus our attention on…”
• 27. “Let’s ignite our curiosity as we begin to explore…”
• 28. “Thank you for your interest and attention as we dive into the heart of…”
• 29. “As we look ahead to the next hour, we’ll uncover the secrets of…”
• 30. “I’m eager to share with you some fascinating insights on…”
• 31. “Welcome to what I believe will be a transformative discussion on…”
• 32. “This morning/afternoon, we’ll be venturing into the world of…”
• 33. “Thank you for joining me on this exploration of…”
• 34. “I’m delighted by the turnout today as we embark on this exploration of…”
• 35. “Together, let’s navigate the intricacies of…”
• 36. “I’m looking forward to engaging with you all on the subject of…”
• 37. “Let’s kick things off with a critical look at…”
• 38. “Thank you for your presence today as we shine a light on…”
• 39. “Welcome to a comprehensive overview of…”
• 40. “It’s a privilege to discuss with you the impact of…”
• 41. “I’m glad you could join us for what promises to be a thought-provoking presentation on…”
• 42. “Today, we’re going to break down the concept of…”
• 43. “As we get started, let’s consider the significance of our topic:…”
• 44. “I’m thrilled to lead you through today’s discussion, which centers around…”
• 45. “Let’s launch into our session with an eye-opening look at…”

Starting a Presentation: 45 Examples

Connecting with the audience.

When starting a presentation, making a genuine connection with your audience sets the stage for a successful exchange of ideas. Examples:

• “I promise, by the end of this presentation, you’ll be as enthusiastic about this as I am because…”
• “The moment I learned about this, I knew it would be a game-changer and I’m thrilled to present it to you…”
• “There’s something special about this topic that I find incredibly invigorating, and I hope you will too…”
• “I get a rush every time I work on this, and I hope to transmit that energy to you today…”
• “I’m thrilled to discuss this breakthrough that could revolutionize…”
• “This project has been a labor of love, and I’m eager to walk you through…”
• “When I first encountered this challenge, I was captivated by the possibilities it presented…”
• “I can’t wait to dive into the details of this innovative approach with you today…”
• “It’s genuinely exhilarating to be at the edge of what’s possible in…”
• “My fascination with [topic] drove me to explore it further, and I’m excited to share…”
• “Nothing excites me more than talking about the future of…”
• “Seeing your faces, I know we’re going to have a lively discussion about…”
• “The potential here is incredible, and I’m looking forward to discussing it with you…”
• “Let’s embark on this journey together and explore why this is such a pivotal moment for…”
• “Your engagement in this discussion is going to make this even more exciting because…”

Building Credibility

You present with credibility when you establish your expertise and experience on the subject matter. Here’s what you can say to accomplish that:

• “With a decade of experience in this field, I’ve come to understand the intricacies of…”
• “Having led multiple successful projects, I’m excited to share my insights on…”
• “Over the years, working closely with industry experts, I’ve gleaned…”
• “I hold a degree in [your field], which has equipped me with a foundation for…”
• “I’m a certified professional in [your certification], which means I bring a certain level of expertise…”
• “Having published research on this topic, my perspective is grounded in…”
• “I’ve been a keynote speaker at several conferences, discussing…”
• “Throughout my career, I’ve contributed to groundbreaking work in…”
• “My experience as a [your previous role] has given me a unique outlook on…”
• “Endorsed by [an authority in your field], I’m here to share what we’ve achieved…”
• “The program I developed was recognized by [award], highlighting its impact in…”
• “I’ve trained professionals nationwide on this subject and witnessed…”
• “Collaborating with renowned teams, we’ve tackled challenges like…”
• “I’ve been at the forefront of this industry, navigating through…”
• “As a panelist, I’ve debated this topic with some of the brightest minds in…”

Projecting Confidence

• “I stand before you today with a deep understanding of…”
• “You can rely on the information I’m about to share, backed by thorough research and analysis…”
• “Rest assured, the strategies we’ll discuss have been tested and proven effective in…”
• “I’m certain you’ll find the data I’ll present both compelling and relevant because…”
• “I’m fully confident in the recommendations I’m providing today due to…”
• “The results speak for themselves, and I’m here to outline them clearly for you…”
• “I invite you to consider the evidence I’ll present; it’s both robust and persuasive…”
• “You’re in good hands today; I’ve navigated these waters many times and have the insights to prove it…”
• “I assure you, the journey we’ll take during this presentation will be enlightening because…”
• “Your success is important to me, which is why I’ve prepared diligently for our time together…”
• “Let’s look at the facts; they’ll show you why this approach is solid and dependable…”
• “Today, I present to you a clear path forward, grounded in solid experience and knowledge…”
• “I’m confident that what we’ll uncover today will not only inform but also inspire you because…”
• “You’ll leave here equipped with practical, proven solutions that you can trust because…”
• “The solution I’m proposing has been embraced industry-wide, and for good reason…”

Organizational Preview

Starting your presentation with a clear organizational preview can effectively guide your audience through the content. This section helps you prepare to communicate the roadmap of your presentation.

Outlining the Main Points

You should begin by briefly listing the main points you’ll cover. This lets your audience know what to expect and helps them follow along. For example, if you’re presenting on healthy eating, you might say, “Today, I’ll cover the benefits of healthy eating, essential nutrients in your diet, and simple strategies for making healthier choices.”

Setting the Tone

Your introduction sets the tone for the entire presentation. A way to do this is through a relevant story or anecdote that engages the audience. Suppose you’re talking about innovation; you might start with, “When I was a child, I was fascinated by how simple Legos could build complex structures, which is much like the innovation process.”

Explaining the Structure

Explain the structure of your presentation so that your audience can anticipate how you’ll transition from one section to the next. For instance, if your presentation includes an interactive portion, you might say, “I’ll begin with a 15-minute overview, followed by a hands-on demonstration, and we’ll wrap up with a Q&A session, where you can ask any questions.”

Practice and Preparation

Before you step onto the stage, it’s important that your preparation includes not just content research, but also rigorous practice and strategy for dealing with nerves. This approach ensures you present with confidence and clarity.

Rehearsing the Opening

Practicing your introduction aloud gives you the opportunity to refine your opening remarks. You might start by greeting the audience and sharing an interesting quote or a surprising statistic related to your topic. For example, if your presentation is about the importance of renewable energy, you could begin with a recent statistic about the growth in solar energy adoption. Record yourself and listen to the playback, focusing on your tone, pace, and clarity.

Memorizing Key Points

While you don’t need to memorize your entire presentation word for word, you should know the key points by heart. This includes main arguments, data, and any conclusions you’ll be drawing. You can use techniques such as mnemonics or the method of loci, which means associating each key point with a specific location in your mind, to help remember these details. Having them at your fingertips will make you feel more prepared and confident.

Managing Presentation Jitters

Feeling nervous before a presentation is natural, but you can manage these jitters with a few techniques. Practice deep breathing exercises or mindful meditation to calm your mind before going on stage. You can also perform a mock presentation to a group of friends or colleagues to simulate the experience and receive feedback. This will not only help you get used to speaking in front of others but also in adjusting your material based on their reactions.

Engagement Strategies

Starting a presentation on the right foot often depends on how engaged your audience is. Using certain strategies, you can grab their attention early and maintain their interest throughout your talk:

1. Encouraging Audience Participation

Opening your presentation with a question to your audience is a great way to encourage participation. This invites them to think actively about the subject matter. For instance, you might ask, “By a show of hands, how many of you have experienced…?” Additionally, integrating interactive elements like quick polls or requesting volunteers for a demonstration can make the experience more dynamic and memorable.

Using direct questions throughout your presentation ensures the audience stays alert, as they might be called upon to share their views. For example, after covering a key point, you might engage your audience with, “Does anyone have an experience to share related to this?”

2. Utilizing Pacing and Pauses

Mastering the pace of your speech helps keep your presentation lively. Quickening the pace when discussing exciting developments or slowing down when explaining complex ideas can help maintain interest. For example, when introducing a new concept, slow your pace to allow the audience to absorb the information.

Pauses are equally powerful. A well-timed pause after a key point gives the audience a moment to ponder the significance of what you’ve just said. It might feel like this: “The results of this study were groundbreaking. (pause) They completely shifted our understanding of…”. Pauses also give you a moment to collect your thoughts, adding to your overall composure and control of the room.

How should one introduce their group during a presentation?

You might say something like, “Let me introduce my amazing team: Alex, our researcher, Jamie, our designer, and Sam, the developer. Together, we’ve spent the last few months creating something truly special for you.”

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How to Start a Presentation (+ Useful Phrases)

Table of Contents

Knowing how to start a presentation is a crucial skill in today’s professional landscape.

After all, many office workers are called on to prepare a presentation at some point during their careers.

And, of course, many people are looking to share their expertise through workshops and lectures.

With that in mind, we wanted to dedicate an article to learning about the best ways to deliver an impactful presentation opening.

So, whether you’re currently struggling to come up with introductory lines for a presentation, or you have a more passive interest in this subject — you’ve come to the right place.

In this article, we’ll:

• Share expert tips for preparing the best opening lines for any type of professional presentation ,
• Offer some valuable examples and specific phrases you can use, and even
• Analyze the way professional speakers approach their presentations.

But first, let’s talk about why having a good introduction is such a crucial part of any presentation.

Why does having a good introduction to a presentation matter?

If you’ve ever had to prepare an address, you probably understand the importance of having an impactful introduction to a presentation.

If the body of a speech contains most of the information you want to share with the audience and the conclusion allows you to invite the audience to take action — the introduction is how you get them to listen to you in the first place.

In other words, a presentation is a motivated sequence — a method of persuasion with 5 distinct steps:

• Attention — wherein the speaker introduces the problem the listeners are having in an interesting manner. In the format of a presentation, this step is the introduction .
• Need — the speaker explains how the problem affects the listeners and backs up their claims. This step corresponds with the body of a presentation , along with the following two.
• Satisfaction — the speaker offers a solution and shows how it will alleviate the concern they have previously identified.
• Visualization — the speaker describes precisely what will happen if the listeners choose to implement their solution. Sometimes, they also describe what will happen if their solution is not implemented. This concludes the body of the presentation.
• Action — the speaker directs the listeners with a call to action, explaining what they can do in response to their presentation. This step represents the conclusion of a presentation.

Even though this framework was developed in the 1930s, it’s still a useful tool for people who want to improve their presenting skills.

What do professional speakers have to say about the importance of opening a presentation effectively?

For more insight into the importance of starting a presentation with a bang, we turned to professional speakers and communication experts.

We put the question to Mark Beal , Assistant Professor of Professional Practice, Communication, at Rutgers University School of Communication and Information. Here’s what he had to say:

“It is critically important to engage your audience immediately at the start of a presentation in a high-energy manner, or you could lose them to their mobile phone or laptop and you may never get them back.”

Speaker, author, communication skills trainer, and editorial producer at CNN, Nadia Bilchik , added:

“The beginning of your presentation is your prime real estate. It’s when your audience decides if you are worth paying attention to or not.”

So, in addition to capturing the audience’s attention , your introduction also needs to establish your authority .

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Having said that, let’s talk about the specific steps you need to take before you begin presenting to make your presentation opening as memorable as it can be.

How to prepare the best opening for a presentation

Before we tell you how to start a presentation speech, let’s take a moment to consider the best preparation practices .

Naturally, preparing the introductory lines for your presentation should take place well before the speech itself.

Even so, many novice speakers are still unaware of the different factors that should influence and inform their decisions in this regard.

Luckily, we have managed to boil the results of our extensive research down to the following 3 tips:

• Take note of the way other people start their presentations ,
• Understand the goals of an introduction , and
• Know your audience .

Having said that, let’s see what each of those tips entails.

Tip #1: Watch other speakers’ openers

As Napoleon Hill, author of Think and Grow Rich , puts it:

“Experience has taught me that the next best thing to being truly great is to emulate the great, by feeling and action, as nearly as possible.”

With that in mind, the best thing you can do before drafting your speech is observe the way others have made theirs.

In this case, you’ll want to focus on the way professional speakers introduce themselves and the subjects of their presentations .

The goal of this exercise is to determine:

• What makes a good opening statement ,
• Which openers are generally effective with audiences, and
• What kinds of introductions you resonate with .

Somewhere in the middle of those categories is where you’ll find the opening lines of your presentation.

For their part, the experts we have contacted seem to agree with this tip.

Nadia Bilchik said:

“I have been speaking and training speaking skills for three decades and I still do a tremendous amount of research and customize each and every presentation. If I am speaking […] about the hybrid workplace, I will Google [the] latest statistics. I will also go onto YouTube to see what other speakers and thought leaders are saying about the subject.”

And Mark Beal mirrored her thoughts:

“I am consistently studying presentations in a quest to be a student who is always learning, evolving, transforming, and innovating my approach to presenting. I closely watch all types of presentations, from TEDx Talks to my former students who return to guest lecture in my university courses.”

Tip #2: Understand the goals of an introduction

According to the other authors of Communicating at Work , an introduction has 5 distinct objectives . It should:

• Capture the listener’s attention (or, as professional speakers might say, “hook” them),
• Give them a reason to listen (offer a solution to a personal or professional problem they have),
• Set the proper tone for the topic and setting (let the audience know whether they’re in for an informative, emotional, or humorous speech),
• Establish your qualifications (explain why the audience should listen to you , specifically), and
• Introduce your thesis and preview your presentation (so that the audience knows what to expect in advance).

With those goals in mind, Nadia Bilchik would even say that:

“It’s always best to have someone else introduce you and confirm your credibility.”

That puts the onus of explaining why you deserve to be there on the host of the meeting and allows you to skip that part of the introduction.

However, these 5 objectives are not a checklist you have to follow at all costs.

Depending on the circumstances surrounding your presentation, some of them will matter more than others.

Speaking of, there’s one last thing to keep in mind when crafting your presentation opening.

Tip #3: Know your audience

The audience you end up presenting to will affect everything from the way you organize your presentation to your style of delivery — and even the supporting materials you use.

Your presentation’s opening lines are no exception.

In other words, the content and style of your introduction will depend on the size of the group you’re speaking to and its demographic breakdown .

However, perhaps the most important audience attribute you’ll have to keep in mind is its willingness to listen and engage with your message .

In Business Communication: Process & Product , authors Mary Guffey and Dana Loewy have identified 4 types of audiences based on that factor:

• Friendly — an audience that likes you and cares about your topic,
• Neutral — an audience that is calm and considers itself objective,
• Uninterested — an audience full of people with short attention spans (who may or may not be there against their will), and
• Hostile — an emotional or defensive audience whose goal is to take charge or ridicule the speaker.

Luckily, Guffey and Loewy have also provided some guidance for dealing with each of those kinds of audiences.

How to start a presentation effectively (tips + examples)

It’s the day of your big presentation — time to go big or go home.

Which of the following tips would you incorporate in your presentation opening lines?

• Exude confidence.
• Drop the pleasantries.
• Prove your expertise.
• Begin with a realistic promise (explain what the audience stands to gain from your presentation).
• Go for the drama.
• Fall back on an insightful quote or a pop culture reference.
• Share an interesting statistic.
• Ask questions.
• Relieve tension with a joke or a humorous statement.
• Use visual tools (like images, videos, or props).

If you haven’t thought about which one of these would help you get your point across effectively — don’t worry.

We’re about to explain each of those tips and provide some illuminating examples and specific phrases you can use when starting a presentation.

Tip #1: Exude confidence

One thing you need to know about starting a presentation is that your work begins the moment you set foot on that stage .

Alternatively, it begins the moment someone passes you the (literal or figurative) mic — if we’re taking into account the presentations that take place on video conferencing platforms.

In any case, you’ll want the audience to see you as someone who knows what they’re talking about . That includes:

• Making eye contact ,
• Moving with intention (not fidgeting),
• Wearing professional attire (or at least appropriate attire for the occasion),
• Projecting your words , and
• Showing your confidence through nonverbal cues . 

One of the experts we spoke to, Reesa Woolf , PhD, keynote speaker, bestselling author, and executive speaking coach, would even advise you to rehearse your opener and closer to the point of being able to “deliver them with 100% eye contact.”

For what it’s worth, overpreparing also allows you to appear more confident when presenting , as you’ll be less worried about forgetting parts of your speech.

Then again, a moment of forgetfulness can also be turned into a tool for establishing a commanding presence.

Namely, staying still or being quiet for a moment can make the audience pay closer attention to you.

But, if that’s something you’d like to try, make sure the technique doesn’t clash with the type of audience you’re presenting to .

Tip #2: Drop the pleasantries

Have you ever heard a professional public speaker use one of these phrases?

• “It’s a pleasure to be here.”
• “I’m honored to be asked to speak about…”
• “Today, I’m going to talk about…”

The chances of a professional using these phrases are pretty slim — so why would you?

Well, there’s nothing wrong with following a traditional format to introduce yourself . 

However, you’ll have to admit that the sentences we have listed above don’t pack the same punch as some of the other presentation opening lines we have included in this article.

Keynote speaker, Forbes contributor, career change consultant, and host of the Career Relaunch® podcast, Joseph Liu , recommends avoiding greetings altogether .

“While I do say hello, rather than starting with drawn-out greetings, I recommend diving right into the presentation with a hook so your audience immediately switches on to the content you’re about to present.”

Speaker, bestselling author, and award-winning accountant, Tatiana Tsoir , notes:

“People’s attention span is 20 minutes max, which is why TEDx is capped at 18 min. Also, people generally remember the beginning and the end, so make sure those are strong [and] get to the point fast.”

So, instead of wasting time on small talk, use an opener that will get your audience’s attention as quickly as possible.

💡 Pumble pro tip

Even though the examples we have listed would be considered a weak way to start a speech, some of them are ideal for starting a business meeting. If you want to know some other expressions that might come in handy in that kind of setting, check out this article:

• 120 Useful English phrases for business meetings

Tip #3: Prove your expertise

As we have established, starting a presentation with a traditional introduction may not be the best way to get the audience’s attention.

Still, you’ll have to establish your credibility at some point — so we might as well illustrate how to do so properly.

Of course, if you’re a teacher or an educator in broader terms, you probably won’t have to prove your expertise to your audience.

However, if you’re tasked with presenting in front of neutral or hostile audiences, you’ll want to establish your qualifications as soon as possible.

If you can’t get someone else to introduce you and establish your credibility before you start your presentation, we suggest hooking the audience first and then introducing yourself right before you head into the main part of the speech.

Phrases you can use to establish your credibility

We have come up with 3 imaginary presentation scenarios to help illustrate our points throughout this guide.

Here’s how our speakers might introduce themselves:

“Hello, everyone. For those of you who don’t know me, I’m Nick Mulder, the head of the security department. I’m here to talk to you about phishing.”

“My name is Joan Miller. As someone with over four decades of experience in marketing, I’m uniquely qualified to talk to you about how artificial intelligence is changing the future of the industry.”

“I’m Milo Green — you probably know me as being the founder of Green & Co. As someone who’s had a hand in running a successful business for over two decades, I’m here to explain how my company’s employee retention rate has never fallen below 85% in a single year.”

If these speakers started with a hook rather than an introduction, the sentences introducing the subject of their presentations would be excessive.

Tip #4: Begin with a realistic promise

So far, there’s been a lot of discussion about “hooks” in this article and not many specific examples of phrases that might hook an audience — let’s change that.

The first type of hook you might want to master, especially for professional presentations, is the “promise.”

One of the experts we have spoken to, Reesa Wolf, uses that very method:

“Begin with a brief statement about the benefits of listening to [your] message. You can give an example of a company or person like them that had the issue they have and how these ideas solved it, but it still must be brief.”

In other words, start by giving them a preview of the knowledge they’ll have by the time you finish your presentation.

This method of starting a presentation is a great way to:

• Show that you’re in tune with the listeners’ needs, concerns, and interests ,
• Offer a solution to a problem the audience might have , or
• Keep the audience interested throughout your presentation .

Ultimately, audiences are self-interested — they will listen to you if you explain what’s in it for them.

Usually, that will require you to point out a problem they are having or an opportunity they’re not taking advantage of.

Phrases you can use to offer a realistic promise

To put this tip in perspective, let’s hear from our imaginary presenters:

“By the end of my talk, you’ll be able to spot phishing emails and understand the steps you need to take when you do.”

“My presentation will alleviate any worries you might have about the ways the marketing sector will need to adapt to the AI revolution.”

“During this talk, you’ll learn how your company can improve its relationship with its employees and boost its retention rate.”

Tip #5: Go for the drama

One thing you should note as you are writing your presentation opening is that the first words you say will set the tone for the rest of your speech .

If offering a realistic promise to your audience suits your presentation subject — by all means, do so.

However, if you’d like to induce excitement and keep your audience’s mood elevated throughout your presentation, you might want to go for a more dramatic entrance instead.

Namely, you could start with:

• A fun fact,
• A startling statement, or
• An emotionally moving story.

Many speakers rely on these kinds of openers to establish the central theme of their presentation naturally .

After all, this method can make the speaker look more approachable and relatable , particularly if their opening line references other people (e.g. “the other day, I met someone/a coworker told me…” ).

One example of this technique comes from author, entrepreneur, and certified fraud examiner, Pamela Meyer, who famously started her TED Talk by pointing to an audience member and saying:

“Okay, now, I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. Also, the person to your left is a liar! Also, the person sitting in your very seat is a liar.”

The combination of starting her speech with such a shocking statement and pointing out a specific audience member makes Meyer’s TED Talk an iconic one in our books!

Phrases you can use for a dramatic opening

Now, let’s see how our imaginary speakers would apply this tip:

“1,270,883! What do you think that number signifies? If you guessed ‘the number of phishing attacks recorded in the third quarter of 2022’ — you’d be right! We have the Anti-Phishing Working Group to thank for that disturbing piece of trivia.”

“Artificial intelligence is coming for our jobs! At least, according to Chat GPT and Business Insider , people working in tech, media, law, and many other industries might want to look elsewhere for employment in the coming years.”

“When I first started my company, I did it with about 20 of my most trusted friends and advisers. I’m happy to report that all but two are still working for Green & Co. — and those two are only absent because they’ve started their own successful ventures! In any case, my wish to surround myself with high-quality people has manifested itself in the company’s high employee retention rates. Today, I’m going to tell you about how I created an environment that makes employees want to stick around.”

Tip #6: Fall back on a quote or a pop culture reference

When in doubt, you could always start the introduction to your presentation with a quote.

As long as you don’t overuse other peoples’ words in your speeches, quotations are a completely legitimate and convenient tool for introducing the topic you’ll be discussing.

Aside from being a tried and true method of getting people’s attention without having to string together a perfect sentence on your own, quoting a particularly impressive individual is a good way to “borrow” their authority .

However, that can also be a double-edged sword , since it can also give you the individual’s notoriety. So, make sure you know whose words you’re echoing.

Of course, some people would advise you to avoid quotes altogether.

Assistant Professor of Rhetorical Communication at the State University of New York, Dr. Lee M. Pierce , cautions against starting your presentation “with quotes or long personal stories.”

Doing so might bore the audience.

Then again, Dr. Pierce also enjoys using pop culture references as openers, saying:

“By choosing a pop culture reference that most of your audience gets, you build instant rapport and have something you can use to ease them into your presentation material.”

So, perhaps there’s still a way to work a quote into your presentation, as long as it fits the mood you’re trying to establish.

If your presentation happens to be about team communication or collaboration, you may find the perfect quote to use in your introduction in one of these articles:

• 45+ Best team communication quotes  
• 80+ Best teamwork quotes that will inspire team collaboration

Phrases you can use when you’re opening with a quote

So, how would our three fictional speakers incorporate quotations in their opening lines? Let’s find out.

“According to Harper Reed, entrepreneur and Chief Technology Officer for Barack Obama’s re-election campaign, ‘Very smart people are often tricked by hackers, by phishing.’ So it’s not about being smart. It’s about being smarter than a hacker.’ And I’m here to help you get there.”

“Stephen Hawking once said that ‘Success in creating AI would be the biggest event in human history. Unfortunately,’ he said, ‘it might also be the last, unless we know how to avoid the risks.’ I’m here to alleviate your concerns about those risks.”

“When I was developing my management style, I often referred back to one particular quote by Max DePree, founder of Herman Miller. He said, ‘The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant.’ That sentiment clarified my function for me — even though I was the CEO of my company, I was primarily there to help my employees.”

If you want to make sure your audience understands what you’re talking about, you could also show the quote on the first slide of your presentation.

Tip #7: Share an interesting statistic

Using relevant, interesting statistics is another great way to introduce the topic of your presentation.

This tip could also be an excellent tool for establishing your qualifications, if you decide to share a statistic that proves the efficacy of the solution you’re presenting.

Just keep in mind that people tend to trust third-party sources more than a potentially unverifiable statistic coming from your organization’s internal research.

Phrases you can use to introduce your presentation with a statistic

Let’s see how our three presenters might incorporate this tip.

“According to APWG, the number of wire transfer Business Email Compromise (BEC) attacks increased by 59% in the third quarter of 2022.”

“Netflix took 3.5 years to reach a million users. Facebook took 10 months. ChatGPT, which has been dubbed the best AI chatbot ever released by New York Times, reached its first million users in only 5 days. By January 2023, over 100 million people had used the service.”

“According to the 2022 Workplace Learning Report from LinkedIn Learning, companies that enable their employees to advance internally retain employees for an average of 5.4 years. That’s nearly twice as long as companies that struggle to provide opportunities for internal mobility, where the average retention span is 2.9 years.”

And, if you wanted to go the extra mile, you could also represent the statistics you’re talking about with a visual element.

Tip #8: Ask questions

Once you start researching public speakers, you’ll find that many of them engage their audience by asking questions .

It goes back to the concept of “hooking” your audience. According to Joseph Liu:

“The best way to start a presentation is with a hook. For example, ask a question. Invite people to do something. Have your audience imagine a situation. Or, surprise them with an interesting fact.”

Indeed, most of the experts we have spoken to would confirm that questions are the best tool for increasing audience participation . As Nadia Bilchik would say:

“ I like to ask my audience a question. […] the key is to invite participation from the start. ”

With that in mind, there are 2 types of questions you can use, depending on the situation:

• Direct questions require answers from the audience. Speakers might ask for a show of hands or use a polling tool that allows people to stay anonymous while also showing the results for everyone to see.
• Rhetorical questions are about asking the audience to envision a scenario that allows you to introduce the topic of the presentation. These sometimes have a “What if” construction.

Either way, the questions should prompt the audience to start thinking about the subject of your lecture. 

Questions you might use to open a presentation

Our resident phishing expert might ask his audience one of the following questions:

“How do you protect your company from phishing attacks?”

“Let’s see a show of hands — how many of you know what phishing is?”

“Has anyone here fallen prey to a phishing attack?”

Joan Miller, the digital marketer we have envisioned, might ask:

“Who here is already using AI to conduct their business?”

“Will your company survive the AI revolution?”

“Would you rather incorporate AI into your marketing strategy or continue doing business as usual? Think carefully about this question — and use the link I’m about to send you to tell me your answers. By the end of my presentation, I’ll run this question by you again, and we’ll see how the results of the poll have changed.”

Lastly, our imaginary CEO might ask his audience:

“Does your company’s employee retention rate matter?”

“How are you making your company a desirable place to work?”

”Can anyone here tell me their company’s employee retention rate?”

Tip #9: Relieve tension with a humorous statement

If you sense that your audience isn’t in the mood to take in the kind of presentation you have prepared, you can prime them for it with humor.

Cracking a joke at the top of your presentation sets the scene for a lighthearted conversation and makes you appear confident (even if you’re not). Additionally, a well-placed joke can:

• Get the audience interested ,
• Make a point about the topic of your presentation , and
• Increase your likeability .

But, humor is an art form — and not everyone has the talent and skill to execute this tip effectively. If it doesn’t come naturally, there’s no need to force it.

When in doubt, take a page out of the comedian’s playbook and run your opening joke by a friend or, better yet, a more neutral acquaintance.

Of course, even if your joke works on them, you can’t always account for cultural or even professional differences that might prevent some people in the audience from getting it.

Jokes for opening a presentation

The 3 speakers we have imagined might use the following jokes to kick off their presentations:

“Can anyone tell me a hacker’s favorite season? Phishing season, of course! Unfortunately, in real life, phishing season is more of a year-round kind of thing.”

“Why are people so nice to AI? Because it’s self-conscious! Just kidding. For now… Actually, I have good news and bad news. The bad news is that AI does seem to be gaining traction, particularly in the marketing industry. But, the good news is that I’m here to tell you how to navigate that situation.”

“Did you know that staff retention is more likely to be improved by offering better working conditions than by chaining employees to their desks? Much to think about!”

Most of these examples would pair wonderfully with a visual element — which brings us to our final tip!

Tip #10: Use visual tools

Different speakers have different approaches when it comes to the visual aspects of their presentations.

Some rely on their speech to get most of the information across. Yet, others prefer to make their presentation slides a more integral part of their presentation.

We imagine Joseph Liu would sort himself into the latter group:

“I tend to keep my presentations as visual as possible, relying less on quotes and more on imagery.”

If you decide to let visuals do some of the heavy lifting for your presentation, there are several ways to incorporate them. Namely, you could:

• Use images in your presentation slides,
• Invite the audience to watch a video before the presentation,
• Hand out printed materials ,
• Show data charts , and
• Bring out a physical prop .

The type of visuals you end up using will depend on the type of presentation you’re giving.

Either way, you’ll want to become familiar with different elements of visual communication (such as colors, shapes, fonts, and layouts) if you want to make your presentation truly memorable.

Visual communication is one of 4 types of communication. If you’re curious about what the other 3 types of communication are and how we use them in our everyday lives, check out the following article:

• Types of communication

Examples of visual tools opening a presentation

Going back to our 3 speakers, let’s see how they might incorporate visual elements into their presentation introductions.

“According to APWG, these are the most targeted industries for phishing scams in the third quarter of 2022.”

“The following demonstration of AI’s capabilities might change some of your outlooks on the future of marketing. I have shared my computer screen with you all, so let’s take a moment to see where this tech is at right now through a demonstration of the existing software.”

“Before I start my presentation, let’s look at a video showcasing the importance of having a high employee retention rate.”

You could also combine this tip with the others on our list , by saying something like:

• “Can anyone tell me what’s wrong with this picture?” thus, combining a visual opener with a question, or
• “What do you think the number on the screen behind me signifies? If you guessed ‘the number of phishing attacks recorded in the third quarter of 2022’ — you must be psychic!” as a spin on an example we used to illustrate tip #5.

Putting the tips into practice

Having concluded our list of tips, we wanted to see how the experts we have spoken to have put them into practice.

So, let’s start with the way they conceptualize and write their presentation starting lines.

Step #1: Draft your speech

Every memorable presentation starts with a written copy of everything you want to say.

According to Tatiana Tsoir:

“Developing a speech is a craft. I generally work first on who the audience is , then my core message I want them to walk away with, then the outline of the speech : how and when I introduce the main idea, and how I make a case for it and reiterate it throughout.”

Ultimately, the best time to write your presentation introduction would be once you have a clear idea of everything you want to say in the body and conclusion of your speech.

Even so, sticking to this advice won’t make you a better speaker immediately.

Instead, our experts have stressed that the only way to get better at presenting is through practice and repetition .

Take it from Tatiana:

“With public impactful speaking you don’t rise to the occasion, you fall back on training and practice.”

Step #2: Get right to the point

As you are drafting your presentation introduction, keep in mind that the audience is already waiting for you to get to the point.

When in doubt, follow Reesa Woolf’s formula for starting a presentation:

“Open with the attention-catching statement/story/quotation. Once they look at you, say your name and the parts of your experience and credentials that THEY would be most impressed by, at most 3 things about you.”

After delivering your opener and introducing yourself, you’ll want to quickly transition into the main part of your presentation.

Step #3: Invite audience participation

As we have previously mentioned, many of the experts we have contacted stressed the importance of increasing audience engagement.

Knowing your audience is a big part of that equation, as Dr. Lee M. Pierce would testify:

“Presentations should take advantage of what makes them unique — having an audience. Engage them, [and] introduce yourself. Just don’t start with a question right away — that’s asking too much too soon.”

Then again, many of the experts we have spoken to have said that asking questions is a good way to invite audience participation.

For example, Nadia Bilchik would even engage her audiences on a more physical level:

“I like to ask my audience a thought-provoking question. This gets them from passive to active mode. I also always get my audience to stand up and do a breathing exercise.”

Nadia also provided us with an example of an audience interaction she might use in the introduction of her speaking engagements. For example, she might ask the audience:

“ How do you rate your ability to present information in a concise, clear, and confident manner? High, medium, or low?”

After receiving her answers by a show of hands or even an online poll, she connects the response to the topic of her presentation by stating:

“Wherever you are on the spectrum, in the next X minutes, I will share tips and techniques to ensure you have a greater impact every time you communicate to an audience of one or 100!”

That’s a textbook opener you can use to introduce the topics of your own presentation, too!

Step #4: Put it all together

Remember, nothing is stopping you from combining the tips we have mentioned throughout this guide to create a presentation introduction that is wholly unique to you.

If you’re unsure how to do that, let’s analyze a professional speaker’s technique.

Mark Beal told us about a presentation opening he’s created for his lectures:

“I start each of my Gen Z keynote presentations by physically walking off the stage and into the audience and asking a series of Gen Z trivia questions. 

For those who answer the questions directly, I reward them with a copy of my latest Gen Z book. By taking this proactive approach, I physically engage the audience immediately not from the podium but in their seats. 

My presentation instantly transforms from a one-way monologue into a two-way conversation and the audience begins to learn about my topic, Gen Z, in a fun and informative way.”

Can you connect the strategies Mark has used with the tips we have discussed? Let’s list them:

• Walking off the stage adds an element of drama and establishes a commanding presence,
• Asking questions engages the audience right off the bat,
• Rewarding the audience with a book promotes engagement throughout the presentation, and
• The books themselves are both an interesting prop and proof of Beal’s qualifications.

When you start researching famous speakers to prepare for your presentation, try dissecting the strategies they’re using.

Start your presentations right — With Pumble!

As you have seen above, it is crucial to conceptualize and think of your presentation’s starting lines. 

To check if everything is fine, you can reach out to your colleagues via direct messages or dedicated channels and ask them for their opinions. 

Your colleagues might provide some useful tips that will help you further improve your presentation in threads , just below your message or post. 

As Dr Lee M. Pearce pinpoints, having the right audience for the presentation is important. Hence, we recommend scheduling a video call so your closest colleagues and invited guests can see your new presentation and its opening lines, and provide suggestions, if necessary. 

Of course, Pumble also comes in handy when it comes to holding presentations — thanks to its screen sharing feature that allows you to present to the entire meeting. 

Finally, Pumble has an unlimited message history , so every message or file you have sent will forever stay in your message history. That might come in handy if you ever have to work on a similar presentation in the future. 

Secure, real-time communication for professionals.

Olga Milicevic is a communication researcher and author dedicated to making your professional life a bit easier. She believes that everyone should have the tools necessary to respond to their coworkers’ requests and communicate their own professional needs clearly and kindly.

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Presentation Introduction: Useful Phrases and Tips

• By Garry Evans
• Published November 7, 2023
• Updated November 7, 2023
• 7 mins read

Crafting an effective introduction for presentations is crucial to engage your audience and set the tone for your speech. A well-structured introduction can capture the audience’s attention, introduce the topic, and establish your credibility as a speaker. Here’s a comprehensive guide on how to start a presentation, along with more than 30 examples of introductory phrases categorized for various situations.

How to Start a Presentation:

**1. grab the audience’s attention:.

Use a surprising fact or statistic: “Did you know that over a million plastic bottles are sold every minute worldwide?” Begin with a relevant quote: “As Albert Einstein once said, ‘Imagination is more important than knowledge.'” Share a personal anecdote: “A few years ago, I found myself lost in the wilderness, miles away from civilization.”

**2. Pose a Rhetorical Question:

“Have you ever wondered what it takes to create a successful business from scratch?” “Do you know the impact of climate change on our future generations?” “Have you ever asked yourself what motivates us to achieve our goals?”

**3. State a Bold Statement or Hypothetical Scenario:

“Imagine a world where poverty is eradicated, and every child has access to quality education.” “In a society where technology reigns supreme, human connection remains the key to happiness and success.” “We stand on the verge of a groundbreaking scientific discovery that could revolutionize medicine.”

**4. Use a Story or Narrative:

Share a success story: “Let me tell you about John, who went from living in a homeless shelter to becoming a successful entrepreneur.” Narrate an inspiring journey: “In the early 1900s, a group of pioneers set out to conquer the world’s highest mountain, Mount Everest.”

**5. Refer to the Current Situation or Problem:

“In our fast-paced world, stress has become an epidemic that affects millions of lives.” “Today, we face an unprecedented challenge in combating climate change and preserving our planet for future generations.”

**6. Connect to the Audience’s Emotions:

“Think about the joy you feel when you make a child smile. Now, imagine spreading that joy to those who need it most.” “We all share a common fear – the fear of missed opportunities. Today, we’ll explore how to conquer that fear.”

Introductory Phrases for Presentations – Categorized:

To introduce the topic:.

“Today, I’ll be discussing…” “The focus of our presentation is…” “Our topic for today is…” “Let’s dive into the subject of…”

To Establish Credibility: 5. “As someone who has spent years in this field…”

“My extensive research in this area has revealed…” “Having worked on countless projects related to this topic…” “I am honored to share my expertise in…”

To Connect with the Audience: 9. “Just like many of you, I have experienced…”

“We all share a common interest in…” “I believe we can all relate to the idea that…”

To Set the Tone: 12. “Our goal today is to inform, inspire, and…”

“I invite you to join me on a journey of…” “By the end of this presentation, you’ll be equipped to…”

To Highlight the Importance: 15. “This topic is not just relevant; it’s critical to our…”

“Understanding this concept is key to addressing…” “The implications of this subject stretch far beyond…” “It is our responsibility to tackle this issue, and here’s how…”

To Signal Structure: 19. “We will explore this topic in three main parts:…”

“Our presentation is divided into five sections:…” “I’ve organized our discussion into the following segments:…”

To Generate Curiosity: 22. “I bet you’ve never thought about it this way…”

“In the next few minutes, you’ll discover a surprising twist on this idea…” “Stay tuned, as we unveil an unexpected connection between…”

Glossary: Credibility: The quality of being trusted and believed in, often established through expertise and experience. Anecdote: A short and engaging story or narrative that adds a personal touch to your presentation. Rhetorical Question: A question that doesn’t require an answer but is posed to provoke thought and engage the audience. Narrative: A story or account of events, often used to convey information or entertain. Emotions: Feelings or states of mind that can be used to connect with your audience on a personal level. Cliché: Overused phrases or expressions that can make your presentation less engaging. Relevance: The quality of being closely connected or appropriate to the topic at hand. In summary, a well-crafted introduction is a critical component of a successful presentation. It sets the stage for what your audience can expect, captures their interest, and establishes your credibility as a speaker. By using the right introductory phrases and techniques, you can create an engaging and memorable opening that piques your audience’s curiosity and prepares them for the rest of your presentation.

At English Al Fresco we can help you learn how to create an introduction for a presentation and how to start a presentation speech. It’s important to know which introductory phrases to use and how to use them. Find out more about our courses and how we can help you by sending us a quick message: https://speakenglishalfresco.com/contact-us/

Improving your English skills to start writing presentations is a valuable goal, and it’s definitely achievable with consistent effort and practice. Here are some steps to help non-native speakers enhance their English for presentation writing:

English Language Courses:

Consider enrolling in an English language course, either in person or online. Courses can provide structured lessons and opportunities for speaking, writing, and listening practice.

Self-Study with Language Apps:

Language learning apps like Duolingo, Babbel, and Rosetta Stone offer interactive exercises and lessons to help improve your language skills at your own pace. Read Regularly:

Reading English-language books, newspapers, websites, and magazines can help you become more familiar with the language’s structure, vocabulary, and idiomatic expressions. Choose materials related to the topics you plan to present. Watch English Media:

Watching movies, TV shows, and YouTube channels in English can help you become accustomed to spoken English, improve your listening skills, and expose you to different accents. Practice Writing:

Start a journal in English to practice writing regularly. Describe your daily activities, thoughts, and experiences. This will help you gain confidence in expressing yourself in writing.

Vocabulary Building:

Learn new words and phrases daily. You can use flashcards or language learning apps to help build your vocabulary. Focus on words and phrases relevant to the topics you intend to present.

Study English grammar and sentence structure. Online resources, textbooks, and grammar checkers can be helpful. Practice constructing sentences and paragraphs correctly.

Engage in Conversations:

Speak with native speakers or fellow English learners. Engaging in conversations allows you to practice speaking, improve your pronunciation, and gain confidence. Use Language Learning Websites:

Websites like BBC Learning English, Duolingo, and Cambridge English offer resources, lessons, and exercises to improve your language skills.

Record Yourself:

Record your spoken English and presentations. Listen to the recordings to identify areas where you can improve your pronunciation and fluency.

Take Online Courses:

Platforms like Coursera and edX offer English language courses specifically designed for non-native speakers.

Find a Language Exchange Partner:

Connect with native English speakers who want to learn your language. Language exchange partners can help you practice speaking and receive valuable feedback.

Join English Writing Groups:

Join online writing groups or forums to share your writing and get feedback from native speakers. This can improve your writing skills and confidence.

Use Presentation Templates:

Utilise presentation templates and tools, like PowerPoint or Google Slides, which can help you structure your content effectively and visually enhance your presentations.

Practice, Practice, Practice:

Consistency is key. Set aside time each day to practice your English skills, whether through reading, writing, speaking, or listening.

Seek Professional Feedback:

Consider working with a language tutor or language coach who can provide personalized guidance and feedback on your language skills and presentations.

Prepare Speeches and Presentations:

As you become more comfortable with the language, start preparing speeches and presentations on topics that interest you. Practice delivering them to friends, family, or colleagues to receive feedback and improve your public speaking skills. Improving your English language skills for presentations is a gradual process that requires patience and persistence. With regular practice and a variety of learning methods, you can gain the confidence and proficiency needed to write and deliver effective presentations in English.

Join us at English Al Fresco on our 5-day courses for full immersion in British culture and let us help you improve your English in whatever way you need.

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7 Dynamic Ways to Start a Presentation [With Examples]

Of course, we’ve all been there as a speaker. First, we design a powerful presentation. Then, we nervously walk out onto a stage or into the front of the room. The audience stares with skepticism written all over their faces. This stoic crowd has no patience for speakers who waste their time. And their demeanor is showing that fact right now. In a timid voice, we start with a simple, “Good morning.” We get no response from the audience — no warm welcome at all. As a result, our nervousness increases dramatically.

The good news is that your speech doesn’t have to start this way. Your first words will create first impressions.

So, in this session, I’m going to give you the best way to start a successful presentation so you can win over the audience members. Below are a few of my favorite ways to start a speech that will help you capture the attention of your audience and get even the most stoic crowd to want more from you.

Here is the list of effective presentation openers.

7 Dynamic Ways to Start Your Next Presentation.

• Give Your Presentation Summary and Conclusion First.
• Start the Presentation with a Compelling Story.
• Use a Startling Statistic to Start a Presentation.
• A Funny or Motivational Quote or One-Liner.
• Start with an Opinion Asking Question.
• Make a Powerful or Shocking Statement to Start a Speech.
• Arouse Curiosity with a Hook.
• A Bonus Way to Start a Presentation Is to Add Showmanship.

How to Start a Presentation and Help Your Audience Remember Your Content.

(1) give a summary and conclusion at the beginning of a presentation..

As a speaker, you have a lot going against you. The biggest challenge is that most of the people who are in your audience would really rather be somewhere else. So starting with the conclusion gives them a reason to tune in and pay attention to the content.

TV shows and movies do this a lot. The first scene in Titanic is 90-year-old Rose wheeling onto the salvage ship. Immediately, she asked the Captain to see her painting. “Wasn’t I a dish?”

We all know the story of Titanic, but by starting 70 years into the future, we already know that somehow, Rose was going to survive the tragedy. We pay attention because we want to see how she did it.

You probably also recall Netflix series that show a quick introduction and then a flashback to an earlier time.

You can create the same effect in your presentation introduction by making your title a conclusion that you want the audience to draw. Then, lay out each main point that will help them come to that conclusion.

For instance, “My topic today is Five Ways to Get Your Executives to Increase Your Department Budget, and the items we will cover are…” Of course, this technique works best when your title is a result that your audience really wants.

This is an easy way to start a presentation. You can use a single PowerPoint presentation slide as a visual aid to capture the audience’s attention right away! (FYI, you can also use this technique at the end of a presentation.)

More details about this are in Start with a Great Title .

(2) Start the Presentation with a Compelling Story

I taught a private presentation class for Mitsubishi once. And I could tell walking into the room that this was going to be a tough crowd. The culture of the predominately Japanese company is fairly quiet and conservative. Most often, when I introduce myself to class members, people are warm and friendly. Since I’m a guest in their office, most try to make me feel at home.

By the way, the Mitsubishi organizer did this here as well. However, as the participants came into the room, each walked in without saying a word. Each sat down, opened their laptops, and quietly began typing on their keyboards.

I did my best to try to get them to open up. But very few of them were laughing at my jokes or smiling at me as I asked them questions. (Tough crowd.)

So, when I started the class, I knew I needed something that would help the group relate to me. I decided to go into a fairly detailed version of an experience where I totally bombed a speech. I added a lot of self-deprecating humor to the story. Afterward, the mood in the room lightened quite a bit. It was an easy way to get the audience to feel more at ease and become more relatable to them.

Stories are easy additions to any speech. For instance, if you are giving a project report, you can start with a memorable event that occurred on the project since the last meeting. Or, if you are giving a financial report where profit is up, just give a great example of something that caused profit to increase.

(3) Or You Could Use a Startling Statistic to Start a Presentation.

By doing a little research, you can often find a good (and or startling) statistic that can capture attention quickly. You can also create a good introduction by phrasing the statistic as a provocative statement.

For instance, let’s say you are giving a financial presentation where revenue for your company was up 2.5% last quarter. You might look up the statistics for your industry as a whole in the same quarter. Then, you can start your speech with that data. “The electronics industry as a whole was up 3.4% last quarter. However, our company underperformed the industry with only a 2.5% increase in revenue.”

The easiest way to find statistics about your topic is to just do a Google search [Your Topic} followed by the word “statistic”.

Here Are a Few Examples of Using Google to Get Shocking Statistics.

I’ll give some examples. I just did a Google search for “Popular Ted Talks” and came up with an article about the Top 25 Most Shared Ted Talk videos . I just pasted the names of the talks into Google with the word “statistic” added and this is what I came up with.

• Does School Kill Creativity? According to the Adobe® State of Create global benchmark study , 8 in 10 people feel that unlocking creativity is critical to economic growth and more than half of those surveyed feel that creativity is being stifled by their education systems.
• Your Body Language May Shape Who You Are – We receive 82% of information from what we see, 11% from what we hear, and only 7% by all the other senses combined. ( The Body Language Info-graphic .)
• How Great Leaders Inspire Action – 84% of organizations anticipate a shortfall in leaders within the next five years. ( 13 Shocking Leadership Development Statistics .)

So, it is really easy to create compelling statistics to get your audience to think differently about your topic just as you begin to speak.

Bonus Tip: Combine More than One of these Intros for Even More Impact.

You can combine the last two tips for even more impact. Place a statistic along with a story of how you found the statistic at the beginning of your presentation. This is a great way to start your presentation. “I remember watching Jerry Seinfeld do a stand-up bit. He mentioned that the fear of public speaking was the number one fear in America. Then he looked down the list and saw that the fear of death was number five. So, you are five times more likely to rather be in the casket than up giving the eulogy at a funeral.”

The key to each of these first tips is that they increase the retention of information for your audience.

For instance, using the Summary technique, you give your audience an introduction with your presentation topic and key points. Then as you go through each point, they hear each one again. Finally, you summarize the points one more time at the end of your presentation. The audience is now more likely to remember your important points. because of this subtle repetition.

A good story will also increase retention. Stories have a way of creating visual images in the mind of the audience that is more memorable than just facts alone. A startling statistic gets the audience to think, “Is that really true?” so they pay attention more.

Quick Presentation Starters to Capture Attention

(4) a funny or motivational quote or one-liner..

“There are two types of speakers: Those who get nervous and those who are liars.” — Mark Twain

A powerful quote is an effective way to make a positive first impression. It also adds a little humor. You can find quotes like this for your presentations as well. Just like with statistics, you can Google your topic with the word “quotes” to get ideas.

• Does School Kill Creativity? – “Creativity is the greatest expression of liberty.” — Bryant H. McGill
• Your Body Language May Shape Who You Are. – “Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking.” — Peter Guber
• How Great Leaders Inspire Action. – “A leader is the one, who knows the way, goes the way and show the way” — John Maxwell

Bonus Tip: Reference a quote, and then add your own take to the quote.

Walt Disney once said, “If you can dream it, you can do it.” But have you ever thought to realize that every single invention ever created by man was once just an idea born from someone’s need?

(5) Start with an Opinion Asking Question.

“In a perfect world, if your team was able to present their ideas to your customers more effectively, what would they be doing that they are not doing now?”

This technique is more challenging for a presenter. You have to be able to take whatever your audience gives you and design a killer presentation on the fly. However, if you have done good research before the meeting, you shouldn’t be surprised by the answers you get.

Keep in mind that only the best presenters use this technique. So, when you add open-ended questions to your speech, you will increase your stature as a speaker as well.

By the way, the question should be open-ended, meaning that the audience is giving you their opinions. Rhetorical questions and show of hands questions can backfire. Your audience may think you are trying to manipulate them. So, the important thing to remember is to ask a question that asks for the opinion of the audience members. That way, as they answer, everyone can be correct..

(6) Make a Powerful or Shocking Statement to Start a Speech.

I will then follow this statement with a list of different tips that people try that don’t work really well. (Things like picturing your audience naked.)

The funny thing is that many of the people in the room will question the truthfulness of the statement the first time I say it. It is a bold claim. They don’t confront me, though. However, when I look around the room, I can see the distrust on their faces.

However, as I begin to list the crazy tips one by one, they begin to realize the truthfulness of the statement. Internally, the checklist sounds like this…

• To reduce nervousness, you should pretend your audience is naked. (Man, he’s right. I tried that. It doesn’t work.)
• You should memorize your speech word-for-word. Actually, if you lose your place when reciting the speech, you just get more nervous. (That one is true too.)
• You should practice in front of a mirror or record yourself speaking. Actually, you are your own worst critic. You will nitpick every little thing that you do wrong. (Yup, I’ve done that one too. Wow, maybe he’s right. Those things don’t work at all.)

Another shocking statement I use is to foreshadow a future behavior in the speech. When I lead team activities, I often have them play a game to divide into teams. So, I might start the presentation with, “In less than 15 minutes, some of you chivalrous men who opened a door for a young lady when she came into the room will actually be chicken-winging that woman to take something from her.” Of course, when something like that actually happens, everyone erupts in laughter.

(7) Arouse Curiosity with a Hook.

Talk radio, television news, and reality TV shows do this brilliantly.

I remember years ago watching season one of Survivor. The season winner was an eccentric guy named Richard Hatch, who was a good fisherman, so he fed the group. However, he also did things to keep the other contestants a little off their game. At the start of one of the episodes, Richard was walking along the beach buck-naked with his bottom blurred out by the producers.

I remember doing a double-take when the image came on the screen. (There are some things that you just can’t unsee.) I didn’t particularly ever want to see Hatch’s bare bum ever again. However, I had an eager want to find how the heck this happened.

Talk radio guys do this by saying, “At the bottom of the hour, we’re going to…” The technique is like a cliffhanger. Everyone wants to know how the story will end. Will Ross marry Emily, or will Rachel stop the wedding? Will Jon Snow die of his stab wounds? Ken Jennings has won 74 times in a row on Jeopardy. When will he get beaten? What is going to happen now that DEA agent Hank realizes his brother-in-law broke bad? And finally, who shot J.R.?

How to Easily Add a Hook into the Start of Your Presentation.

This is a fun technique to use when you start a presentation. And there are many different ways to do this, depending on the purpose of your presentation.

For instance, you could tell your compelling story, as I suggested earlier. However, don’t tell the ending. Stop right as you get to the climax. Then tell the ending in your conclusion. (More details about this in How to End a Speech .)

Or, the hook can be a cliffhanger or foreshadowing of something later in the presentation. “As we did this research, we uncovered a single habit that, once we change it, will generate an extra quarter of a million dollars for our company. And I will share that secret with you in my final point.”

I actually do this on my podcast as well. I might start the episode by saying something like, “In the last ten minutes of this episode, I’m going to share with you my best, overall, foolproof presentation opener.”

(Which, by the way, is right now…)

A Bonus Way to Start a Presentation Is to Add Showmanship. (Bonus… Not a Foolproof Way.)

For instance, one time, just after July 4th, my kids had some leftover fireworks. I also had some decorative mailing tubes left over from a failed marketing campaign.

The next morning, I was to speak at a business breakfast. I got to the hotel meeting room before anyone else and filled a trash can with water. Then, I left the can under the presentation table at the front of the room. I stuck one of the sparklers into the top of the mailing tube and waited until my time to speak. The emcee called my name, and I waited at the back of the room. She called my name one more time, and I waited just a bit longer. When she called my name the third time, I lit the sparkler and went rushing to the front of the room.

Of course, the visual aid looked like I was holding a stick of cartoon dynamite. I pulled the trash can from under the table and threw the prop into the can where it sizzled and smoked. The whole audience was looking around like, “What the heck?” I paused and then said, “Do you want to put some sizzle into your presentations?”

Okay, it was cheesy. It was over the top. But it got the whole audience laughing. Everyone in the room remembered who I was and what I did for a living.

A few less over-the-top ways of adding showmanship into your presentation might be…

• Use Boards Instead of Slides . Everyone expects a slideshow, but if you have a compelling board or poster that is in the front of the room when you start, you can create some curiosity about your topic.
• You Could Also Get the Audience to Participate in a Demonstration . I had a saleperson from the Riddell helmet company tell us about a football helmet face-mask that could detach with a simple pencil-like tool. He had a couple of men try to pull the face-mask off the helmet and when they failed, he used the tool to remove the mask with one hand. It was a vivid demonstration.
• Or Just Add a Funny Video . When I teach leadership classes, I often play segments from old Saturday Night Live skits that have the characters doing the exact opposite of what I’m teaching. For instance, I might start a session about avoiding criticism in the workplace with an episode of “Debbie Downer”.

Whatever method that you choose to start your presentation make sure to spend time on developing your content. You don’t want to spend a ton of time creating the perfect opener and then lose the audience with a lackluster presentation afterward.

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10 Strong Opening Slides to Start A Presentation (With Examples!)

Hrideep barot.

• Presentation

It is weird how now that we all live on our laptops and depend on them for entertainment and livelihood, things that shock us aren’t that many. This is a big itchy spot when it comes to engaging audiences and having a killer opening.

Lets focus on getting that perfect first slide in your presentation to help you kick off on the right foot.

How to open presentations

Opening presentations is an extremely daunting task. The worry of putting your best foot forward but at the same time not coming across as arrogant and the whole issue with fanning your armpits just before you step on the stage.

Yeah, I know. I relate, I think most of us do. We have braved those sweat patches and we have conquered.

It is time to up our opening game and while I will be getting to the ways we can do that, you can also check out this video for a quick idea.

What should be the first slide of a presentation?

Your first slide, needs to be impactful, with minimal content. An extremely difficult balance to maintain, but! Not impossible.

Your first slide, traditionally, is your name, the topic you are going to speak on and maybe on or two other details with MAYBE an image or some other graphics.

Gone are the days when we open speeches or presentations the traditional way, nothing wrong with it, but doing something “not normal” often helps us get people’s attention and that is the easiest way to get your points across and have them received positively.

Let’s check out a few ways you can open slides for a strong opening!

Strong Opening Slide Ideas

We’ve got our thinking cap on, let’s get cracking!

There are so many ways we can have a strong opening, even when you think presentations limit you.

Think of it this way, because people know you’re going to presenting something, they are going to give you full control of a projector. A big ass screen for all to see. If that isn’t filled with potential, I don’t know what is.

Well, with great power comes great responsibility, so let’s check out a few ways we can have killer opening slides , while of course being responsible… ish.

Idea 1: Introduction

There is no better way to get the audience to remember you than putting a giant photo of yourself on the screen and going, this is me, – an extremely edited version of me, but still, me. 🙂

Buddy. No. That was an attempt at being the funny – clever person. Clearly it didn’t work.

Don’t get me wrong, talking about yourself is good, important even to some extent, but that is it you see, it isn’t the fact that you’re talking about yourself that is the problem but what are you talking about that is.

The usual go to is to list out your biodata for the audience to read on the screen, while you speak the exact same thing off of the presentation. This is where we go wrong, no one wants to know about all your seven Ph.Ds. Bruce. (get the reference please)

Be proud of your qualifications, you earned them, but know when and where which qualification might be useful.

For example, you are a certified chartered accountant and have written plays that were on Broadway. In a screenwriting workshop / panel / seminar, as great as getting your chartered accountancy is, your experience as a writer holds way more value and is what will help you get the audience’s attention.

Let’s create an opening slide with the above example.

I used these polaroid photo ideas because for a play on Broadway, we’d love to see pictures! You can use tasteful pictures and even stock photos to help your audience get the right idea of your background.

Of course, I used these random paper elements to give it a more “writer” feel and also because this is my aesthetic, but you need to remember that this is your presentation and no cookie cutter mould will work. Even templates are meant to be edited to suit your needs.

Idea 2: Quiz

Is this to make your audience feel dumb? As much as that chaotic evil side of you may want to. Never do that. Respect their experiences as much as you would want them to respect yours.

Starting off with a quiz is a great way to warm up the crowd and get them involved in your presentation. Give them something to think about and it honestly doesn’t matter if they get it right or wrong, what matters is that they are trying to answer and interact!

Quizzes are a great ice breaker and also a great tool to get the audience going, you can also try to have a one off question or a series of questions.

Lets take the slide as an example, it could be for a presentation on a film industry and the question could be, guess the film from these three pictures, or they could be three different questions.

Remember as an opening slide, it should neither be text nor image heavy, just the right amount.

You could even create a game out of those quizzes and have checked off your list and even use these as a starting off point and come back to the topics (which could be your answers) while using this quiz as a reference point. The possibilities are endless!

Idea 3: Stimulation of Imagination

It always great to know what your audience is thinking, or in the least get them thinking!

You see, once they start thinking, they begin forming an opinion about the topic, which gets them invested and since you are the person addressing the topic, they will begin comparing their point of view / opinion with what they are saying.

There will always be different perspectives, what matters here is that they are invested enough to pay attention to you.

A really easy way to help them get started with forming an opinion is, asking them to take a minute to think about something.

For example: Think about a dancing monkey.

Can some of you describe the monkey you imagined, in the comment section? Was it wearing tap shoes and a top hat? Was it wearing a marching band uniform? Did it have your best friend’s face on it? Mine did!

Each of you had your own Dancing Monkey, and if thinking about it for a few seconds made it your own, imagine the attachment you can build by just spending a few minutes or even the duration of a presentation on it!

For example, you’re taking a presentation on perspectives or psychology. You can display this image and ask them what they think of it. Some may think about freedom, some loneliness and some people’s thoughts may be so profound that we could’ve never thought of it!

Idea 4: Video

This could work just as marvellous as sharing an image and opening a short discussion on its interpretations. You could even start with a video and use it as a segue into your presentation.

For example this video could be used as a great example for a marketing strategy by the brand and could be a great way to get the audience interested given the emotional quotient and relatable sibling content.

Idea 5: Image

Using an image might not necessarily mean that you can only invite the audience to imagine and think on their own. You can use an image to start your presentation and help get your point across.

You see that how the image is the hero of the slide? There is text, definitely, but much smaller, it looks as a complementary to the image instead of the other way around.

In this slide for example, assume poverty is the topic, a very telling image of poverty could help get the conversation started and make the audience more receptive of the topic.

An image in a way helps them “put a face” to the issue and that makes is easier for you to hold their attention and keep it.

Idea 6: Quote

It is well known and understood how impactful the right quote at the right time can be.

Lets focus on some things that people can often get wrong when using quotes.

Firstly, using long quotes, this is a no no when it comes to presentations because, then the audience will be in a rush to read the whole quote and if your point is made before then, well, we won’t get the desired effect will we?

Another thing to keep in mind is to not have a quote just to use it as a quote, pretty cryptic, honestly it is simple, if you are giving a presentation on a person and using their quote or you are using a random quote, make sure to have something to add to it.

It could be something simple. For example when talking about a person’s life:

“When this person said this, they were on their death bed, but they had lead a vivacious life until then to say the least, let’s start at the very beginning…”

Notice how despite there being a background picture, a text box, a bird in the corner, and all that, the text is what is the hero of the slide. You could even add a picture of the person whom you are quoting if it seems relevant.

Remember to always give credit where it is due. It never hurts.

Idea 7: Story

Who doesn’t love a good story? Storytelling is a major part of public speaking where animation, emotion and gestures and tones play a huge role in delivering your point.

With presentations, you need to remember to not just select any story, you need find / write a story that connects well to your topic, for example, if we are speaking about technology, a story about Alice and her looking glass don’t really give you much room to work in a segue.

Storytelling is a whole other conversation, check out this article to learn more about public speaking and how storytelling factors into it: Public Speech Into Story: 3 Steps To Telling A Captivating Story

Here the pictures are the heroes, and while words are important, make them complementary to what you are speaking.

Starting off with a joke is also a very popular trick and I think why should it be this or that, why should it be a joke or a story, why can’t it be a humorous story?

Now don’t go fretting about because it doesn’t have to be fictional, it could even be an anecdote from your experiences or maybe one comic strip you found online.

When it comes to humorous speeches, it can be quite intimidating, but here is an article I think will help you wade through these waters: A Guide To Using Humour In Your Speech

Idea 8: Examples

This is a great way to introduce your topic to a crowd that doesn’t know your topic well. Create examples or situations to help your audience gain a smooth entry into your presentation.

It is like math, it is fun when you understand, and that means you care and give attention to it.

You can also use case studies or make your examples into stories to make it more subtle and seamless.

Here is where a traditional topic, sentence and image layout of an opening slide is best suggested. You can build this in any direction and still be able to relate to your slide.

Idea 9: Hard Facts

Facing facts instances that are always either pleasantly welcomed or hard to swallow. Hitting the audience with hard facts works really well, especially if what you are going to talk about is a difficult or sensitive issue.

An astonishing fact is bound to catch people’s attention and you can always use it to your advantage!

According to Femme International, over the last 20 years, the sanitary pad sector has bloomed and advanced; they have taken over the industry and 85% of menstruating women in the country use napkins. As society progressed and the taboo on periods were lifted from many regions, a new problem came up. One which is really harmful. We all know that the blood that comes out during our periods is harmful and full of bacteria. Now include this bacteria filled blood with a pad which takes 500-800 years to decompose. That’s right, 500-800 years of a used sanitary napkin breeding bacteria in rivers, drains, soil and the sea. A menstruating woman uses 15-20 pads for one cycle. Which sums up to 7,200-9,600 pads over an average period of 40 years. This is just for one woman. According to UNICEF roughly 26% of the world’s population are menstruating women. This means that 2.28 BILLION women are going to use over 9,000 pads EACH during their menstruating years.

Always try to not keep your introductory slides text heavy, but when starting with facts, try to highlight them, notice how the topic and the image are not very prominent but play their part in bringing together the entire slide while the first thing you read is the fact, underlined and set in the middle.

Try to play around with the layouts, figure out what suits your needs the best.

Idea 10: Controversial Statements

Who doesn’t love controversies?

Even if we know something is clickbait, it still catches our eye. Even if we know something to not be possible, when someone says it – with conviction, our ears do perk up.

It doesn’t have to be something extraordinary, just not ordinary enough that it catches people’s attention and in the end, you can always use it to connect your conclusion to your introduction.

Here is a great TEDTalk that would help you understand what I am talking about.

If you plan to use this method, it is easier to dive into your slides after you’ve made the statement and start elaborating on it instead of right at the beginning, it could start with your topic or some proof or where ever your presentation takes you!

Final Thoughts

A presentation carries as much personality as its maker, if you want the right impact you need to use the templates, infographics and tools available to you to the fullest, but remember, there is a thing called “too much” as well.

The easiest way to kill it with your presentations is to keep it neat, in your aesthetic and to the point. Make it engaging, make it colourful, make it black and white. It would work perfectly if it bounces off your personality on stage.

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How to Start a Presentation and Engage your Audience

June 27, 2018 - Dom Barnard

Why should you focus on the start of your speech? Because many studies show that if you can capture someone’s interest straight away, there’s a good chance they’ll listen to the rest of the presentation. If you don’t, the majority of listeners will focus on something else.

This article discusses different ways to start a presentation and keep your audience engaged, as well as example videos you can watch which illustrate these points.

Beginning your presentation

Depending on the event, a facilitator may introduce you to the audience or you may have to introduce yourself.

People came to the event knowing that there would be speaker or they may have even known that you specifically would be speaking. This should fill you with some confidence as the audience will want to listen to you.

Wait until the majority of the audience are paying attention before you introduce yourself and launch into your speech.

Watch examples of both a strong and weak introduction

When watching this video, compare how the speakers:

• Engage with the audience
• Use eye contact
• Use body language
• Use hesitation words
• Move on stage

Ensure that you welcome the audience and introduce yourself by stating your name, your job title and where you work. Follow this with a brief biography, including what experience you have – this will help draw attention to your ethos (credibility) because it’s the best way to demonstrate your credentials to that particular audience on that particular day.

Afterwards:

• Introduce your presentation title/the question you’re exploring.
• Your aims for the audience/what you hope they’ll get out of it.
• Make it clear to the audience when they should ask questions – some speakers set aside  specific sections for Q&A  and others prefer the audience to ask questions when they come to mind. By clarifying this during your introduction you will avoid potential disruptions.

Presentation opening ideas

It’s vital to engage the audience from the start. Here are techniques for beginning a presentation:

1. Shock the audience

There are many ways to shock your audience, for example, you can show a funny video, use a prop, start by talking to audience members, ridicule something etc.

But ensure that your shock will have the desired effect – you want the audience to remain engaged because they liked the surprise or they found it interesting and not because you’ve upset them so they’re looking for faults in your argument. Again, the shock must be suitable for your presentation’s purpose and your audience.

Jamie Oliver opens his TED Talk with a starting statistic: “Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead through the food that they eat.”

2. Ask the audience to “imagine” or think “what if”?

Asking your audience to imagine something or think ‘what if’ gets them to visualise and use their imagination. You can use this technique to evoke certain emotions which are usually the feelings you experience over the same thing.

Emotions are a great way of ensuring that people will continue listening as they are now involved in what you’re saying.

3. Start your presentation in the future or the past

Symbouleutikon/deliberative rhetoric is when the speaker tries to get the audience to take action by talking about a possible future. Politicians often use this technique and a well-known example is Martin Luther’s “I have a dream” speech.

You can also produce a similar reaction from the audience by talking about the past – using lessons from things that were done well, or things that didn’t work. For example, you might remind the audience of when the country was economically thriving or when mistakes were made which led to the country experiencing economic turmoil.

4. Quote someone or a proverb

If you’re struggling to create a strong opening sentence consider quoting someone. However, you must be careful as you can risk sounding cliché and the quote must be meaningful and  relevant to the audience  and the purpose of your presentation.

If you’re using slides show a photo instead of text when you’re quoting. This will help the audience:

• Understand the quote
• Remember the quote
• Engage their imagination for a greater impact

5. Tell a story or joke, or reference a historical event

You could start with a story to highlight why your topic is significant. For example, if the topic is on the benefits of pets on physical and psychological health, you could present a story or a study about an individual whose quality of life significantly improved after being given a dog. The audience is more likely to respond better to and remember this story than a list of facts.

Well-known historical events are good reference points, both to illustrate a point, and to get the audience using their imagination.

More experienced and confident public speakers may start a presentation with a joke. The audience will be incredibly engaged if you make them laugh but caution must be exercised when using humour because a joke can be misinterpreted and even offend the audience. Only use jokes if you’re confident with this technique and it has been successful in the past.

6. Share personal stories

As aforementioned, the  audience enjoy hearing stories  and they’re even more interested when the story is directly about you, the speaker, because they get to see the human side of you.

Consider telling a story about a mistake you made or when life wasn’t going that well – if relevant to your presentation’s aim. People will relate to this as we all have experienced mistakes and failures. The more the audience relates to you, the more likely they will remain engaged.

These stories can also be told in a humorous way if it makes you feel more comfortable and because you’re disclosing a personal story there is less chance of misinterpretation compared to telling a joke.

Watch this great presentation from Conor Neill on how to start a speech and engage your audience. Permission given to reuse this work – read more about Conor Neill and his services on his website:  conorneill.com

7. Point to their problem or opportunity

Putting your finger on your audience’s pain point is another way of gaining their attention because you’re triggering an emotional reaction again. For example, you might ask “Have you found it difficult to stick to a healthy diet?” The audience will now want to remain engaged because they want to know the solution and the opportunities that you’re offering.

8. Start with a video

A pre-prepared video can provide a strong presentation opening and get people to pay attention before you start speaking. Some speakers show a video as the audience are arriving and getting settled – they may begin by reflecting on the video.

• You can use the  Canva online editor  to create your video

9. Ask the audience questions

You can conduct polls using your audience or ask questions to make your audience think and feel invested in your presentation. There are three different types of questions:

Direct questions require an answer: “What would you do in this situation?” These are mentally stimulating for the audience. You can pass a microphone around and let the audience come to your desired solution.

Rhetorical questions  do not require answers, they are often used to emphasises an idea or point: “Is the Pope catholic?

Loaded questions contain an unjustified assumption made to prompt the audience into providing a particular answer which you can then correct to support your point: You may ask “Why does your wonderful company have such a low incidence of mental health problems?” The audience will generally answer that they’re happy. After receiving the answers you could then say “Actually it’s because people are still unwilling and too embarrassed to seek help for mental health issues at work etc.”

10. Statistics

You could begin by sharing a  surprising statistic  which you can personalise to the audience for a larger impact, for example, you could say “In this room, over 70% of us are going to…” or “Look to the person on your left…”

You can also combine a statistic with a leading question, for example “What percentage of the population do you think…?” The audience should be shocked when you provide them with the actual answer.

Make sure you don’t go overboard with statistics or use complicated data especially in the introduction as you may lose the audience.

These techniques don’t only apply for introductions – they can also be used throughout your presentation to engage and persuade your audience. Try different techniques to find out what works best for you and practice as much as possible. With a powerful opening prepared you’ll feel far less nervous during the rest of your presentation.

Business Presentation Introduction Examples & Templates

Learn how to create a business presentation introduction that gets attention in the first 15 seconds. See real-life business presentation introduction examples & samples.

Dominika Krukowska

9 minute read

Short answer

What makes a good presentation introduction.

Data shows that a good presentation introduction is all about grabbing attention in the first 15 seconds.

An effective presentation introduction includes interactive design, a big idea, and a mystery to hook the audience in. A good introduction improves reader engagement and increases reading time.

You have only 15 seconds to earn your audience’s attention

Imagine a sprinter at the Olympics. They've trained for years, but a false start costs them the race. A weak introduction is the false start for your presentation, costing you your audience's attention and engagement.

But there's a way to get back on track and back in the race.

Our analysis of over 100,000 presentation sessions shows that the first 3 slides and the initial 15 seconds determine the success of your entire presentation.

These first slides and first moments decide whether a reader will give you their full attention or bounce never to look back.

In this post, we'll guide you on how to craft an introduction that ensures a strong start, keeps your audience engaged, and sets you up for a winning presentation.

Ready? Let’s dive in.

What is the purpose and goal of a presentation introduction?

The introduction in a business presentation has 4 goals: (1) to provide context by introducing the topic, (2) to build authority and trust by introducing the team (3) to manage expectations by giving a preview of the presentation content, and (4) to ignite interest by introducing a big idea.

What are the main types of presentation introductions?

8 types of presentation introductions:

• Personal intro: Unveils the speaker's background and expertise.
• Team intro: Showcases the experience and accomplishments of a team.
• Company intro: Unfolds the company's vision and values
• Topic intro: Sets the stage for the discussion topic.
• Product intro: Highlights the product's unique features and benefits.
• Project intro: Outlines the project's roadmap and expected milestones.
• Business plan intro: Provides a sneak peek into a business's strategic blueprint.
• Executive summary (Report intro): Summarizes a report's key insights and takeaways.

How to write presentation introductions that keep people reading

The introduction slide is the gateway to your presentation. Here are some tips to ensure your audience can't resist reading on:

Start with a hook: Start with a captivating bit of information - a surprising statistic, a bold statement, or a thought-provoking question.

Show relevance: Highlight why your presentation is important to your audience.

Keep it simple: Make your introduction clear and concise to avoid overwhelming your audience.

Include visuals: Incorporate relevant visuals to enhance your message.

Use interactive elements: Using running numbers to present stats or giving your audience something to play around with, like sliders or tabs to click through, is another proven way to boost engagement.

Add a personal touch: Make your introduction resonate with your specific audience by personalizing it. This can get 68% more people to read your presentation in full and increase the average reading time by 41%.

Manage expectations: Provide an estimated reading time to set clear expectations and lower your bounce rate by 24% .

How to design a presentation introduction that grabs attention?

Designing an engaging presentation introduction is a crucial step in capturing your audience's attention.

Here are some strategies you can use to create an impactful introduction:

Video introduction

A video introduction adds a personal touch to your presentation. It brings in the human element with voice, gestures, and expressions, establishing a connection with your audience. This non-verbal communication is crucial for building relatability and trust.

According to our research, presentations with a video in their cover slide have 32% more people interacting with them .

And this doesn’t just refer to the top part of your deck. By embedding any video into your presentation, you can get people to read it 37% longer and enjoy a 17% increase in the CTA click-through rate.

This can be a short clip that introduces the topic or a brief message from the presenter. Our interactive editor allows you to easily embed videos in your slides by uploading them to the media library or pasting a URL.

Here’s an example of an introduction slide with a video:

Text and image

Pairing a story with a relevant image can create a memorable connection. Whether it's a personal photo for an individual introduction, a team photo for a group introduction, or a symbolic image for a company introduction, the right image can enhance your narrative.

Our platform offers a variety of design options to help you craft this perfect pairing. You can either choose your own images or let our AI assistant take care of it for you. You can also select the placement and adjust the proportions so that it doesn’t overpower your key message.

Here’s an introduction slide sample using a mix of text and images:

Timeline (History slide)

A timeline slide can take your audience on a journey through your company's or your personal history. It allows your audience to appreciate each significant milestone individually, adding depth to your presentation and making it easier to follow.

And, on top of that, giving your readers slides they have to click through makes them 41% more likely to scroll it all the way down to the bottom and read it 21% longer.

Here's an example of a history slide:

Multiple introductions (Tabs)

Tabs offer a neat way to introduce multiple aspects within the same context. You can dedicate a tab each for the speaker, the team, leadership, partners, and the company.

This feature also allows you to tailor your introduction to different audience personas, ensuring that your content resonates with everyone. An AI text generator can reduce the time spent on these different messages.

Here’s an example of an introduction slide using tabs:

Best examples of how to write and design your presentation introduction

When it comes to creating a compelling presentation introduction, real-life examples can provide invaluable insights. Let's explore how 4 Storydoc clients have leveraged the platform's features to create impactful starts to their presentations.

Yotpo is an e-commerce marketing platform that provides solutions for managing customer reviews and loyalty programs. Their presentation starts with a dynamic variable, allowing them to personalize the experience for each viewer with just a few clicks.

The introduction slide features a video showcasing their product in action, while the third slide uses a timeline to explain how to measure the product’s impact, complete with screenshots for clarity.

This approach not only engages the viewer but also provides a comprehensive overview of the product's capabilities. And, by sharing how to use data-driven insights to make the most of the platform, it helps build trust and credibility with potential customers.

WiseStamp , an email signature manager solution, uses dynamic variables on their first slide to embed the prospect's name and their company's name.

The introduction slide visualizes what the prospect's email signature would look like if they signed up for WiseStamp. All the data, including the name, address, phone number, and website, can be pulled directly from the CRM thanks to robust integration capabilities .

And, once they’ve seen the end result, prospects can also watch a short video showing how the product works.

All this combined makes potential customers feel like the presentation was created specifically for them, when in reality it takes just a few clicks to create unlimited versions of any deck.

The end result? A completion rate of 60% and a CTA conversion rate of 10%!

Octopai , an automated data intelligence platform, also leverages the power of personalization by including a dynamic variable on the cover slide.

The introduction slide grabs the readers’ attention by using a running number to present an agonizing problem statement. The third slide uses shocking statistics to reiterate the main issue plaguing the industry, paired with relevant images.

This approach effectively highlights the problem that Octopai solves. It can easily be personalized to include the prospect’s specific pain points, either found online or mentioned during the discovery call, making them more likely to be interested in the solution.

And, it worked wonders for the Octopai team! Their salespeople could easily create several versions of the same deck using the intuitive editor, leading to more demos booked and improved sales calls.

Orbiit , a virtual networking platform, provides a link to a shorter executive summary on their first slide for prospects who don't have time to read the whole presentation. Using the analytics panel, they can easily see who clicked on it and who didn’t, and follow up accordingly.

The introduction slide uses running numbers to present statistics regarding networking benefits before moving on to the main problem statement.

This engaging approach shows the importance of solving the issue and positions Orbiit as the perfect solution provider right from the start.

If you want to see more presentation introduction samples, check out our examples section .

Business presentation introduction do’s and don’ts

To ensure your introduction hits the right notes, here are some key do's and don'ts:

✅ Ignite interest with a compelling hook, like a surprising fact or a provocative question.

✅ State the purpose of your presentation clearly. Make sure your audience understands why they should care.

✅ Enhance your introduction with strategic visuals. A picture can speak a thousand words.

✅ Tailor your introduction to your specific audience. Make them feel seen and understood.

✅ Include an estimated reading time. It helps set expectations.

❌ Flood your audience with too much information upfront. Keep it simple and intriguing.

❌ Begin with a lengthy personal introduction that doesn't directly relate to your topic.

❌ Include large blocks of text. They can be overwhelming and off-putting.

❌ Send generic introductions. They can make your audience feel disconnected.

❌ Leave your audience in the dark about how long your presentation will take.

How to write your intro based on data from previous interactions with clients

By analyzing how clients interact with your content, you can then tailor the introduction of your following presentation to their preferences and expectations.

Say the first presentation was a sales one pager, you can use the engagement data gained there to tailor the intro for your sales proposal.

You can use engagement data to answer which slides and topics they engaged with and which they skipped, or if they viewed a video, used a calculator, filled out a form, or clicked your CTA.

You can then use this information to deduce what they really care about and use that information in your next intro.

The only problem is that with traditional static presentation makers like PowerPoint or Google Slides the only information you can get is whether the email where you attached them was opened.

You’re completely blind to what happens after you hit ‘Send’, good or bad.

But if you upgrade from static PowerPoints to Storydoc’s AI business presentation maker you get out-of-the-box analytics with multi-layered engagement information down to the slide and button interactions.

You can learn more about presentation analytics here:

Advanced: How to personalize your introduction at scale?

According to our research, personalizing your presentation can greatly improve your presentation performance. For example, including a personal note in your presentation can get 68% more people to read it in full and share it internally 2.3x more often.

But personalization takes time. Time which most of us can’t afford to spend on every reader.

However, this can easily be done at scale by integrating Storydoc with your existing tech stack.

Doing this will enable you to pull customer data directly from your CRM and into your presentations with a single click (and send back engagement data to your CRM!).

All you have to do is use dynamic variables in your presentations the same way you’d use them in your email automation.

Address your readers by name, use their company logo and branding, and include a note or a video that addresses their specific pain points.

This is how it works:

Advanced: How to introduce multiple people, companies, or subjects?

When you're tasked with introducing various elements, tabs can be a game-changer. They allow you to neatly organize and present different entities such as the speaker, team, or company, each in their own dedicated space.

This way, you can customize the content to suit different audience personas.

For a more chronological approach, the timeline slide can be a great tool. It enables you to guide your audience through the history of your company or personal journey, highlighting each significant event individually.

It's a simple yet effective way to make your introduction more engaging and informative.

Make a beautiful interactive presentation introduction from a template

Creating a presentation from scratch can feel like climbing a mountain. You need to figure out the layout, the message, the story, and the visuals—it's a lot to handle!

But what if you could skip the uphill struggle and get a head start? That's where interactive introduction slide templates shine.

They offer you a ready-made design and content structure, guiding you on where to place your key points for maximum impact. It's like having a roadmap to a successful presentation.

So, why not take the shortcut? Pick a template and start building your engaging interactive presentation introduction today!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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