what to put i a cover letter

How to Write a Cover Letter (With Tips & Examples)

Our customers have been hired at: * Foot Note

Writing a compelling cover letter is an essential step in the job application process, as it provides an opportunity to make a strong first impression, highlight your qualifications and demonstrate your enthusiasm and fit for the job.

In this guide, we’ll cover everything you need to know about how to write a cover letter for a job application. Plus we’ll provide cover letter examples and expert tips on how to write a successful cover letter that lands interviews.

Video: Learn how to write a cover letter in our cover letter builder

What is a cover letter?

A cover letter is a one-page document that accompanies your resume or CV when you apply for a job. See our guides on how to write a resume and how to make a CV while you craft your job application. 

A well-written cover letter can help you stand out from other applicants and demonstrate your enthusiasm and passion for the position. 

It serves as an opportunity for you to showcase your communication and writing skills, as well as your attention to detail and professionalism.

We’ll teach you how to write a good cover letter so that you can craft this job-winning document with ease. Your cover letter should accomplish the following:

• Introduce yourself to the hiring managers.
• Provide details about your qualifications.
• Tell employers why you want to work for them.
• Illustrate why you’re the best match for the job.
• Explain circumstances like job hopping or gaps in employment. 

Make a cover letter with My Perfect Resume

Our Cover letter builder can help you write the perfect cover letter. Start Now!

What to include in a cover letter

All cover letters follow a basic business letter structure and should include the sections detailed below. Explore our guide on what to include in a cover letter for a detailed overview of each section.

Did you know? 41% of job seekers replicate their resumes in their cover letters. This is a huge mistake. Your cover letter should complement your resume, not repeat it.

How to write a cover letter for a job application

Do your research.

Wondering how to write a great cover letter? Preparation is key. Researching the essential information before you start writing will save you time and ensure you put your best foot forward.

First, review the job description to compare it with your professional skills and qualifications. Make a checklist of areas where your skills match the requirements of the job. Make note of the following areas: 

• Notable accomplishments from previous jobs.
• Any volunteer work where you gained skills listed in the job description.
• Skills that match the required skills in the job listing. Include a mix of hard skills and soft skills .
• Educational qualifications, including certificates and licenses.
• Relevant awards and honors.

Next, research the company to get a sense of its culture and values. This will help you create a personalized cover letter that indicates your genuine interest in the company. Take notes on the following areas: 

• Get an idea of the company’s culture, mission and values so that you can tell the hiring manager why you’re a great fit. 
• Research the company’s news and press releases so you can congratulate key players on recent milestones or explain how you will contribute to future goals.
• Learn the hiring manager’s name so that you can address your cover letter to them.

Choose a cover letter template

Want to know how to write a perfect cover letter? Use a cover letter template . Using a professionally designed template ensures that your cover letter format is ATS-friendly and vetted by career advice experts.

We have hundreds of templates to help you get started on the right track. Pick from modern, creative, or simple styles to match your CV or resume template and build a professional cover letter in minutes. Not sure if a template’s right for you? Try one for free!

Did you know? 45% of hiring managers read an applicant’s cover letter before their resume.

Add a professional header

Cover letter headers follow the standard business letter format. A cover letter header typically includes your name, address, phone number and email address. It should be placed at the top of the page and aligned to the left or center.

Include your contact information

Place your name, city, state, ZIP code, phone number and email address in your cover letter heading. Your email address should be professional like “[email protected],” and not personal like “[email protected].” Include links to your LinkedIn profile or professional online portfolio if you have one.

Include the recipient’s contact information

First, write the current date followed by a space. Then include the hiring manager’s name and title, company address and the hiring manager’s email address. It should look like this:

Always follow the instructions in the job listing. If a job description directs you to address your cover letter to a human resources team member or the HR department, use the information the prospective employer provides for the recipient’s address.

Greet the hiring manager

Greet the hiring manager by name whenever possible to establish a personal connection. If you are unsure of their gender, you can use their first and last name. 

For example: “Dear [hiring manager’s full name],” 

If you are certain of the hiring manager’s gender, you can address them using “Mr.” or “Ms.” in your cover letter. Avoid using “Mrs.” or “Miss” as these titles imply that you are assuming the hiring manager’s marital status. 

Don’t use informal language like “Hello,” or “Hi,” or outdated salutations like“Dear Sir or Madam” or “To Whom it May Concern” to greet the person reading your letter. 

If your research doesn’t turn up a name, then use “Dear Hiring Manager” or “Dear Hiring Team.” Take a look at some acceptable and unacceptable salutations below.

• Dear Lucy Garcia,
• Dear Ms. Lowe,
• Dear Hiring Manager,
• Dear Vice President of Marketing,
• Hey Mr. Jones,

Write a compelling introduction

The opening sentences of a cover letter act as your elevator pitch . You should clearly and concisely tell hiring managers why you are the best fit for the job. 

But how do you start a cover letter in a way that intrigues hiring managers and makes them want to read more?

The following examples can help you write a cover letter introduction that grabs the attention of hiring managers.

Assert your interest in the role or company

Want to know how to write a cover letter that stands out? It all starts with a compelling introduction that confidently asserts your interest in the position.

“I was excited to see that Tech Solutions — a company I respect for its innovation — has an opening for an experienced lead producer.”

Emphasize your skills and experience

Start your cover letter off strong with a brief explanation of your top skills and experiences that make you a great fit for the role.

“With seven years of experience in production for leading start-up companies in Silicon Valley, I have in-depth knowledge of cyber security and cloud computing and know my way around artificial intelligence.”

Show you’ve done some research

Mention an interesting fact or statistic from an article, news story or the company’s website.

“When I saw that WILCO Services was touted in Business Magazine for being one of the most inclusive companies in the world, I knew I had to apply for the marketing associate position.”

Highlight measurable accomplishments

Showcase your qualifications by mentioning an impressive award, honor or measurable accomplishment from a past role.

“As director of Visit Mass, I created tourism programs that resulted in a 30% increase in international tourists to Massachusetts in 2019.”

Tell your professional story

Tell a story about why you are applying. Discuss how your passion and motivation have driven your career choices and how they align with the position and company. 

“When I was a child, I spent my days in the city parks around my neighborhood, listening to birds sing and watching squirrels jump through trees. Those days instilled a passion in me for wildlife that has intensified over the years and, combined with admiration for the animal rehabilitation programs at Prospect Park Nature Conservancy, led me to apply for the Wildlife Technician position at the conservancy.”

Mention a shared contact

If applicable, mention a shared contact that you have with the hiring manager. This can help explain who you heard about the role from and establish a personal connection with the hiring manager.

“Jayne Peck told me you had an opening on your graphics team, and I’m thrilled to apply for the role. You and I know Jayne from Volunteers for the Bay, where I volunteered on the cleanup crew in 2017.”

Write the body paragraphs

The body paragraphs of your cover letter should explain why you’re the best candidate for the job. Follow the expert tips below to learn how to write a professional cover letter with engaging body paragraphs.

• If you have work experience in your target role or industry, detail your work accomplishments and use numbers to quantify the results of your actions.
• If you’re applying for your first job , connect the new opportunity with a personal or school project, extracurricular activity or internship.
• Highlight relevant skills from your work experience and explain clearly how you can apply them to the job.
• If you think you’re a shoo-in for the company’s culture, show it! For example, if you enjoy volunteering for social justice causes and you are applying to a nonprofit organization focused on social justice, explain why the company’s mission is meaningful to you.
• If you’re changing careers, emphasize your transferable skills. Career change cover letters that emphasize transferable skills are more effective because they show prospects that you can perform the work with little or no experience.

Did you know? 83% of hiring managers surveyed said they would hire a candidate who sent a strong cover letter, even if their resume wasn’t up to par.

Write a closing paragraph

When you write a cover letter closing statement, make it clear to the employer that you’re excited about the possibility of working with them and that you are confident you have the expertise to be successful at the job.

Remember that you’re writing a cover letter to a specific person, so thank them for their time and consideration. 

You should also encourage the recipient to follow up (e.g., “ I look forward to further discussing my qualifications with you ”). A “call to action” in your cover letter closing paragraph shows hiring managers that you’re serious about the job and confident in your qualifications.

Here are a few examples of how to write a strong cover letter closing paragraph.

I have attached my resume and creative portfolio to my application for further review of my credentials. I am eager to speak with you about this role and greatly appreciate your consideration. Please contact me at your earliest convenience to discuss my background in more detail.

Thank you for your time and consideration. I’m excited about the prospect of working for the Museum of Ancient History. I look forward to discussing what I learned in my year abroad as an English teacher and how I can apply those lessons to the docent role. Feel free to contact me any time during the week.

I’m confident that a review of my resume and portfolio will convince you that I have the technical skills and knowledge necessary to be successful in the lead designer role at Creative Ads, LLC. I’m excited about the opportunity and would be thrilled to meet with you and your team next week to discuss my ideas for your next campaign. Please contact me this week to schedule a convenient date and time.

Are you searching for remote jobs? Our sister company, FlexJobs, updates listings daily with verified remote jobs. Find full-time and part-time remote jobs with FlexJobs.

Signing off a cover letter professionally is crucial as it demonstrates your attention to detail, professionalism and respect for the hiring manager and the company. 

A professional signoff can also show that you are serious about the job and that you have taken the time to craft a well-written and thoughtful cover letter. 

See how to write a proper cover letter signoff below (and what language to avoid).

• Best regards,
• Kind regards,

Proofread your cover letter

Knowing how to write a formal cover letter isn’t all there is to making a cover letter. You’ll also need to proofread your letter at least once before sending it to a potential employer. Typos and cover letter formatting mistakes can reduce your chances of getting hired.

When you’ve finished proofreading, have someone else read it for you too, just to be sure it’s job application ready. You can ask a trusted friend or family member, a former colleague or a professional mentor to read your cover letter. 

Be specific about the feedback you are seeking. For example, you might ask for constructive criticism in the following areas: 

• Relevance: Does your cover letter demonstrate how your skills and experience match the job requirements?
• Clarity: Is your writing clear, concise and easy to understand?
• Tone: Is your tone professional and appropriate for the company and position you are applying for?
• Grammar and spelling: Are there any grammatical errors or spelling mistakes that need to be corrected?
• Formatting: Is your cover letter formatted properly with a clear and organized structure?
• Overall impression: Does your cover letter make a strong impression and effectively communicate your enthusiasm and interest for the position?

Alternatively, you can seek the advice of a career counselor or professional resume writer who can review your cover letter and provide constructive criticism to help you improve your application.

Our Cover Letter Builder features built-in spell check to ensure your document is free of spelling and grammatical errors.

Cover letter writing checklist

Now that you know how to write a compelling cover letter, we recommend running through this cover letter writing checklist to ensure that your document isn’t missing anything.

• Did you choose a cover letter design that matches your resume?
• Are your name, location, phone number and email address up to date and displayed at the top of your cover letter?
• Did you add a link to your professional portfolio or website and your current LinkedIn profile (if you have them)?
• Did you add the current date at the top of your cover letter?
• Did you address your letter to the hiring manager by name and include their title, email address and the correct company address?
• Did you greet the hiring manager, recruiter or HR associate by name or title?
• Did you use a polite but formal greeting?
• Are the first few sentences of your cover letter clear and compelling?
• Do you convey enthusiasm for the job?
• Did you effectively express how you can apply your skills, experience and achievements to the target job to help the company achieve its goals?
• Did you highlight one or two things you like about the company, such as its values or culture and why?
• Did you thank the reader for their time?
• Did you end your cover letter with a call to action?
• Did you use a proper, formal closure to end your letter?

How to write a cover letter that stands out

A professional cover letter template is the best way to craft a cover letter that stands out. Use one of our professionally designed templates with our Cover Letter Builder to make a cover letter in minutes. 

Our cover letter templates frame your qualifications with the correct formatting, and they meet the latest applicant tracking system (ATS) requirements. Our builder makes writing a cover letter a snap with the following features:

• Job-specific phrases and skills: Click to add job-specific content suggestions written by Certified Professional Resume Writers (CPRW).
• Step-by-step guidance: Get expert advice on how to write a good cover letter at every step to help you showcase your top skills and qualifications. 
• Easy customization: Write a cover letter for every job application and save as many versions of it as you need.
• Multiple download formats: Save and export your cover letter as a PDF, DOCX or plain text.

Always match your cover letter template to your resume template for a polished job application. Use our Resume Builder or CV Maker to complete your job application with a matching template.

Cover letter tips from career advice experts

We spoke with David Grimes, director of people and talent operations at Taulia LLC, about the importance of creating a cover letter for your job application.

Grimes told us, “I sincerely appreciate cover letters, as they signal to me an amplification of interest and offer an additional opportunity to convey that [job candidates] have taken the time to truly review the position or organization and see an alignment.”

“When done well, a cover letter can provide a window into the candidate as they picture themselves at our organization.” – David Grimes, Director of People and Talent Operations at Taulia LLC

While you write, keep the following pointers in mind to craft a standout document. Here are our top five tips for how to make a cover letter that hiring managers will love:

• Follow instructions. Don’t send a Word document if the job posting says to send your letter as a PDF. If it tells you to send your cover letter as an email attachment, then do so. If the job posting says to write your cover letter in the body of an email, then do that. If you fail to follow all instructions in a job ad, you will likely not be considered for the position.
• Tailor your cover letter to the job . Hiring managers know a generic cover letter when they see one — and they’ll usually ignore it. That’s why it’s critical to customize your cover letter to show your enthusiasm for the specific job and company you’re applying to. Use resume keywords from the job description to showcase that your skills match the requirements of the role.
• Don’t apologize. Never point out the skills and experience you lack. If you are qualified for the job but don’t have much experience in the field, don’t apologize. Instead, focus on experiences like volunteering, school projects and community service you’ve done that make you a good fit and play up your transferable skills.

Don’t overshare. While writing a cover letter to explain a career change or job gap is a good idea, sharing every detail about your life or career is not. Do not share personal information such as political views, salary expectations or irrelevant hobbies.

Use a professional tone. We stress the importance of conveying enthusiasm when you write a cover letter because it demonstrates your interest in the position. However, use caution when displaying your zeal. Keep your tone professional, genuine and confident without going overboard. 

Professional cover letters

Get inspired by our professionally crafted cover letters for top jobs and industries. You can use them with our builder to make a cover letter that effectively highlights your skills and qualifications.

Cover letters for top jobs

Administrative Assistant

Mechanical Engineer

Personal Trainer

Registered Nurse

Security Officer

Cover letters by situation

Here’s how to write a cover letter with no experience.

Use this professional cover letter as a guide for your career change cover letter.

Here’s what to include in a cover letter if you have employment gaps.

Use this “cold call” cover letter to proactively contact the company you want to work for.

Here’s how to write a cover letter for a job that isn’t advertised.

Here’s how to write a cover letter for a temporary to a permanent position.

Here’s how to write a cover letter for an internal position at the same company.

Cover letter for when you’re seeking a promotion.

Key Takeaways

• A cover letter is a one-page document that introduces you to the hiring manager, expands upon the information in your resume and explains why you’re an excellent fit for the role.
• Address the cover letter to the hiring manager. If you can’t find their name, then address them as “Hiring Manager,” by their title or address the department.
• Write a cover letter introduction that immediately grabs the hiring manager’s attention and compels them to keep reading.
• It’s a good idea to use a professionally designed cover letter template to ensure your cover letter is formatted correctly.
• Tailor your cover letter to your target job and use keywords from the job description that accurately reflect your skills and qualifications.

How long should a cover letter be?

A cover letter should typically be one page long and no more than three to four paragraphs. Aim to concisely express your points in about 250-500 words. 

Read up on how to write a short cover letter to browse professionally made examples and to learn how to write a simple cover letter that effectively showcases your skills and qualifications.

Hiring managers and recruiters often receive many applications, so a short and focused cover letter that quickly communicates your qualifications can help you stand out from other applicants. 

However, it is also important to ensure that your cover letter provides enough detail to showcase your skills and experience and convince the employer to invite you for an interview.

How to address a cover letter without a name?

It’s always best practice to try to find the hiring manager’s name when writing a cover letter because it personalizes your letter and emphasizes your interest in the position by showing you’ve done your homework. 

It also creates a connection with the hiring manager and conveys that you’re willing to go the extra mile, which is a quality most hiring managers want to see in prospective employees. 

If you don’t have a name, it’s acceptable to write “Dear Hiring Manager,” “Dear [Role or Title],” or “Dear [Department Name]” to address your cover letter.

How do you send a cover letter by email?

To send a cover letter by email, first save your cover letter and resume as separate PDF or Word documents, then follow the steps below: 

• Write a clear and professional subject line that includes the job title and your name.
• Compose a brief message in the body of the email, introducing yourself and stating the position you are applying for. 
• Attach your cover letter and resume to the email, making sure they are properly named and labeled.
• Double-check the email address of the recipient and proofread your email and attachments for any errors or typos before sending. 

It’s important to note that some employers may have specific instructions on how to submit your application, so make sure you read the job posting carefully and follow their guidelines. 

Additionally, if the employer requests that you send your application to a specific email address or through an online application system, make sure you follow those instructions.

Is a cover letter necessary?

While writing a cover letter for a job application is not always required, it is highly recommended to include one either way. A well-written cover letter can help you stand out from other applicants and demonstrate your interest in the position. 

A cover letter provides an opportunity for you to showcase your communication skills, highlight your qualifications and experience and explain why you are a good fit for the job. 

Even if the job application does not specifically request a cover letter, submitting one can show that you are willing to go above and beyond to make a good impression and can help you differentiate yourself from other candidates.

So while it’s not always necessary, a well-crafted cover letter can definitely improve your chances of getting hired. We recommend trying out an AI cover letter generator to to make a cover letter in minutes.

What do I write in a cover letter?

Wondering what to write in a cover letter? Generally, cover letters should tell employers why you’re the best fit for your target job. Write about your background and how it fits the job, show your personality and explain precisely what you can do for the employer and how. 

It’s also a good idea to explain unique situations like job gaps or frequent career changes in your cover letter. Remember to include the following information in your cover letter: 

• A header with your contact information and the employer’s information if you have it.
• A professional salutation that includes the employer’s name if you have it. 
• A brief introduction explaining why you’re interested in the job. 
• One or two body paragraphs that summarize your qualifications. 
• A conclusion that reiterates your interest in the position. 
• A professional signoff such as “Sincerely” or “Best regards,” followed by your name. 

Overall, your cover letter should be concise, well-written and tailored to the job you’re applying for. It should demonstrate your enthusiasm for the position and your ability to make a valuable contribution to the company. 

What does a cover letter look like?

A good cover letter follows the standard business letter format. Your cover letter should be well-formatted, easy to read and professional in appearance. Remember to include the following when using standard business format to structure your cover letter: 

• Your contact details: Include your full name, title, company name, full address, phone number and email address in the letterhead.
• Date: The date should be written below your address.
• Recipient’s contact details: The recipient’s full name, title, company name, full address, phone number and email address should be included below the date.
• Salutation: The salutation should be formal, such as “Dear Mr./Ms./Dr. [Last Name].”
• Body: The body of the letter should be divided into paragraphs, with each paragraph discussing a specific point or topic. The tone of the letter should be professional and courteous.
• Closing: The closing should be formal, such as “Sincerely” or “Respectfully,” and followed by your signature. 

Download a sample cover letter from this page to jump right into writing your cover letter rather than worrying about formatting. Some cover letter templates have splashes of color and stylized headers, but they all follow the same standard cover letter format.

What are the goals of a cover letter?

The goal of a cover letter is to convince the hiring manager that you are the right person for the job and worth considering for further evaluation.

A cover letter allows you to formally introduce yourself, demonstrate your interest in the job and highlight your relevant skills and experience. Some of the specific goals of a cover letter include:

• Providing context for your application.
• Demonstrating your qualifications and fit for the position.
• Showing your enthusiasm and interest in the role.
• Differentiating yourself from other applicants.

A well-written cover letter should grab the employer’s attention and persuade them to take a closer look at your resume and ultimately invite you for an interview.

What do employers look for in a cover letter?

Employers look for a well-written cover letter that demonstrates relevance, enthusiasm, attention to detail, personalization and professionalism. Here are a few key areas to keep in mind while you write your cover letter: 

• Relevance: Demonstrate that you have the relevant qualifications, skills and experience necessary to succeed in the role.
• Enthusiasm: Your cover letter should express your enthusiasm for the opportunity and explain why you are excited about the job.
• Attention to detail: Your letter should be free of errors and show your ability to communicate effectively to demonstrate that you have taken the time to write a thoughtful cover letter. 
• Personalization: Employers want to see that you have tailored your cover letter specifically to the job and the company. Demonstrate that you have done your research and understand the company’s mission, values and culture.
• Professionalism: Your cover letter should demonstrate that you are professional and have a strong work ethic. Use a professional tone and demonstrate your ability to work well with others.

Ultimately, your cover letter should indicate your relevant qualifications and your enthusiasm for the role. Remember to include new information in your cover letter rather than restating the same details from your resume. 

Should I give examples in a cover letter?

Yes, it is often a good idea to give examples in a cover letter to illustrate your skills, experience and accomplishments. 

Providing specific examples of projects, measurable accomplishments, or other work experiences can help you stand out from other applicants and demonstrate your qualifications for the job. 

You can use examples to show how you have solved problems, worked collaboratively, demonstrated leadership or achieved specific goals in your previous roles. 

Ensure that your examples are concise and to the point and do not take up too much space in your cover letter.

What should the first paragraph of a cover letter include?

The first paragraph of a cover letter should introduce yourself and explain why you are writing the letter. Here are some key elements to include in the first paragraph of a cover letter:

• Your value as a candidate: Begin your letter with a compelling statement about the top skills or qualifications that make you a great fit for the role. 
• How you learned about the position: If you were referred to the position by someone you know or if you saw the job posting on a specific website, mention it in this paragraph.
• A brief statement about your qualifications: In one or two sentences, explain why you are interested in the position and why you are a good fit for the job.

Overall, the first paragraph of your cover letter should be clear, concise and engaging to grab the hiring manager’s attention. 

What is a good opening sentence for a cover letter?

A good opening sentence for a cover letter should be attention-grabbing and demonstrate your enthusiasm for the position. Here are a few examples:

• “As a passionate and results-driven marketing professional, I am thrilled to apply for the Marketing Manager position at XYZ Company.”
•  “With a proven track record of success in project management and a genuine passion for driving organizational growth, I am excited to submit my application for the Project Manager role at ABC Corporation.”
• “When I saw the job posting for the Software Engineer position at DEF Tech, I knew I had found an opportunity that perfectly aligns with my expertise and career aspirations.”

Remember to customize the sentence to fit your own experiences and the specific job you are applying for.

How do you write a cover letter with no experience?

Writing a cover letter with no experience can be challenging, but creating a compelling letter showcasing your skills and potential is possible. 

Begin your letter with a statement explaining why you are interested in the position and qualified for it. You might mention your skills, education or relevant coursework.

Even if you don’t have work experience, you can provide examples of demonstrating relevant skills in other settings. For example, you might mention a group project you completed in school that required teamwork and communication.

Your cover letter should be no more than one page long. Use clear, concise language and avoid repeating information that is already in your resume.

How we reviewed this article

Since 2013, we have helped more than 15 million job seekers. We want to make your career journey accessible and manageable through our services and Career Center’s how-to guides and tips. In our commitment to bring you a transparent process, we present our Editorial Process .

• Harvard Business Review. Article. Gallo, Amy. How to Write a Cover Letter
• University of Wisconsin – Madison. The Writing Center. Article. Writing Cover Letters
• Columbia University Center for Career Education. Article. How and Why to Write a Great Cover Letter

Rate this article

How to Write a Cover Letter in 2024

4.4/5 stars with 890 reviews

Kellie Hanna, CPRW

Career advice expert.

Kellie is a Certified Professional Resume Writer with 20+ years of experience in digital media and is passionate about helping job seekers navigate their careers. She earned a B.A. in English and writing from Temple University.

*The names and logos of the companies referred to above are all trademarks of their respective holders. Unless specifically stated otherwise, such references are not intended to imply any affiliation or association with MyPerfectResume.

How to Write a Cover Letter in 2024 + Examples

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

• What’s a cover letter & why it’s important for your job search
• How to write a convincing cover letter that gets you the job (step-by-step!)
• How to perfect your cover letter with the Novoresume free checklist
• What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

• Header - Input contact information
• Greeting the hiring manager
• Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
• Second paragraph - Explain why you’re the perfect candidate for the job
• Third paragraph - Explain why you’re a good match for the company
• Formal closing

Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

In certain cases, you might also consider adding:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

• Your Full Address 
• Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

• Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
• Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

• Best Regards,
• Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

• Professional email
• Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

• Did you mention 2-3 of your top achievements?
• Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

• Did you identify the core requirements?
• Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
• A cover letter goes in your job application alongside your resume
• Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
• There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
• Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

• How to Write a Motivational Letter
• How to Write a Resume with No Work Experience
• Most Common Interview Questions and Answers

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

A demo is the first step to transforming your business. Meet with us to develop a plan for attaining your goals.

• What is coaching?

Learn how 1:1 coaching works, who its for, and if it's right for you.

Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.

Types of Coaching

Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.

Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.

Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Research, expert insights, and resources to develop courageous leaders within your organization.

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

• BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

How to write a great cover letter in 2024: tips and structure

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

Chatgpt cover letters: how to use this tool the right way, how to write an impactful cover letter for a career change, write thank you letters after interviews to stand out as job applicant, send a thank you email after an internship to boost your career, use professional reference templates to make hiring smoother, character references: 4 tips for a successful recommendation letter, what is a letter of intent examples on how to write one, tips and tricks for writing a letter of interest (with examples), similar articles, how to ask for a letter of recommendation (with examples), 5 tips for reentering the workforce, anxious about meetings learn how to run a meeting with these 10 tips, how to write a letter of recommendation (with examples), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

• Platform Overview
• Integrations
• Powered by AI
• BetterUp Lead
• BetterUp Manage™
• BetterUp Care™
• Sales Performance
• Diversity & Inclusion
• Case Studies
• Why BetterUp?
• About Coaching
• Find your Coach
• Career Coaching
• Communication Coaching
• Life Coaching
• News and Press
• Leadership Team
• Become a BetterUp Coach
• BetterUp Labs
• Center for Purpose & Performance
• Leadership Training
• Business Coaching
• Contact Support
• Contact Sales
• Privacy Policy
• Acceptable Use Policy
• Trust & Security
• Cookie Preferences

How to Write a Cover Letter in 2024 : Examples + Guide

Learn how to write a cover letter describing the skills and achievements that prove you’re the right candidate for the job. Check out our step-by-step cover letter writing guide, examples and tips to write a letter that hiring managers can’t ignore.

Build my cover letter

As seen in:

See how to write a cover letter for a job, including:

What is a cover letter, and why is it important?

How to write a cover letter, cover letter examples, cover letter checklist.

Key takeaways

Cover letter writing FAQ

Want to skip the reading and finish your cover letter in 15 minutes?

We also offer an incredible tool, our Cover Letter Builder ! It automates the writing process into a series of easy-to-answer prompts.

A cover letter is a one-page document sent alongside a resume or CV that summarizes your professional experience and explains why you’re an excellent fit for the job.

It consists of contact details, a greeting, three to four paragraphs and a formal signature.

Your cover letter should:

• Include two to three examples of your top achievements.
• Tell a story of your skill level and career path.
• Explain why you’re a good fit for the role and company.
• Include any relevant details you can’t fit in your resume or CV.

A great cover letter can pique a hiring manager’s interest. 83% of recruiters will interview candidates with great cover letters! If you’re serious about a job, include one.

Here, we’ll break down the process of how to write a cover letter for a resume in six easy steps.

Pick a cover letter template

Cover letter templates are a great tool to jump in and start writing! Templates save you time and effort because the formatting and design of your cover letter are already in place.

Find a template design you like, and just plug in your information!

Professional graphic designers create our cover letter templates to look sharp and modern. Best of all, they’re designed to pass applicant tracking systems (ATS), which most companies use to scan your cover letter for keywords .

Write a professional header

Your cover letter’s header should include:

• Location (city and state)
• Phone number
• The date of when you plan to send the letter
• Name and job title of the hiring manager
• Name and address of the company you’re applying to
• Your current job title (optional)
• Your LinkedIn page (optional)
• Links to your professional social media accounts (optional)

Greet the hiring manager

Addressing the hiring manager by name is a great way to show professionalism and attention to detail.

Avoid addressing the recipient with “Dear Sir or Madam,” which is outdated and impersonal.

It’s always best to address them by their title and name. For example:

Good cover letter greeting examples:

“Dear hiring manager,”

“Dear [XYZ Company] team,”

“Dear Customer Acquisition Hiring Manager,”

Weak cover letter greeting examples:

“To whom it may concern,”

“Dear sir,”

“Dear madam,”

Write a compelling opening paragraph

Your opening paragraph should concisely state who you are and your interest in the position in no more than one or two sentences.

If a current employee at the company has referred you, you should mention it immediately in the opening paragraph. This way, the hiring manager will pay more attention to the accomplishments stated in your letter.

A few key elements that should appear in your opening paragraph are your:

• Profession/current job title.
• Desired position.
• Motivation for applying.

Compare these cover letter opening paragraph examples:

Good example of a cover letter opening paragraph

“After seven years working in marketing as a brand manager in multinational companies like P&G and Unilever, I want to use my negotiation and extensive knowledge of retail operations to expand your company’s market as a sales representative.”

Why this cover letter opening works:

In just one sentence, this applicant informs a potential employer of their years of experience, area of expertise, the role they wish to pursue and the skills to back up their career aspirations.

Weak example of a cover letter opening paragraph

“Hello. I am Lester Peterson. I hope you are doing well. I am writing to you because I want to apply to your company. I am a determined professional with all the qualities needed to excel in this role.”

Why this cover letter opening doesn’t work:

This opener sounds informal, and instead of showing examples of his qualifications, the applicant opts for empty statements that need more convincing detail.

Prove your value in the body paragraphs

Your cover letter’s body consists of one or two paragraphs where you offer more context to your career accomplishments .

Because the cover letter is a companion to your resume, you should mix up the language and descriptions you use. Expand instead of repeat!

Try to spin the details of your resume into a story. Narrate the challenges and opportunities during your career that led you to accomplish, for instance, an increase in sales, gaining a valuable client or leading a big project.

Check out these cover letter body paragraph examples for different approaches you could take depending on your unique situation:

Body paragraph example focused on career accomplishments

“In my previous teaching role, I carved out 10-minute slots in my senior class to do SAT prep testing, resulting in having the district’s highest SAT score average in English. My dedication to my student’s needs has always been my priority, and students responded with increased participation in the portion of the class allotted for the syllabus topics. After being named Teacher of the Year, I organized a continuing education and mentorship program for newly graduated teachers in the school district.”

Body paragraph example focused on skill set

“Throughout my career as an accountant, I have acquired skills in various areas of accounting and finance. In my first years, I worked in the public sector, developing budgets between $50,000 and $2 million and ensuring accounting records complied with federal and state regulations. Eventually, I moved to work in private equity firms. I gained firsthand experience in financial analysis in tech investments and monitoring funds’ investments, preparing all financial statements and presenting to investors and stakeholders.”

Body paragraph example focused on career goals

“After graduating from Columbia School of Social Work and volunteering in various non-profit organizations focused on at-risk youth and women’s shelters, I’m eager to put my skills to work as a counselor in the court system. My understanding of vulnerable children’s needs and challenges has inspired me to continue my career supporting children through their caregivers’ or their court proceedings.”

If you find your body paragraph is becoming too long, use bullet points to break up blocks of text.

Body paragraph example with bullet points:

“In my current role as sales lead, I’ve attracted several local businesses in various industries and brought financial gains to our company and clients. Notable achievements in this capacity include:

• Adding 14 new accounts to our portfolio.
• Improving client retention rate by 47% over four years.
• Negotiating and renewing longer contracts with current clients, increasing net revenue by 11%.”

If you want your cover letter to impress a hiring manager, your body paragraph must be full of job-relevant skills and achievements — and written like a pro.

Our Cover Letter Builder will suggest over a dozen body paragraph examples you can choose from to wow employers.

You can edit these content suggestions with quantifiable achievements and keywords from the job ad to make your cover letter unforgettable.

Make my cover letter now

Write a closing paragraph with a call to action.

Your closing statement should be concise and direct, leaving the reader excited to learn more about you.

Make sure your closer is:

• One or two sentences long.
• Direct about your eagerness to fill the role.
• Encouraging the reader to set up an interview.
• Polite and thankful.

Good example of a cover letter closer

“Let’s discuss my plans to contribute to XYZ Company’s mission to impact women professionals in their search for investment opportunities and financial education resources as Head of Marketing Operations. Thanks for your time in reading my application.”

Why this cover letter closing works:

This closer proves the candidate wants to have a serious discussion with a manager by getting specific. It offers both value and respect to the hiring manager.

Weak example of a cover letter closer

“All in all, you won’t likely find a better candidate than me. My qualifications and experience will knock it out of the park. Let me know when you can meet with me for an interview.”

Why this is a weak cover letter closer

Although supremely confident, this statement lacks substance, and the tone is off-putting. It’s demanding instead of polite and friendly.

Sign off and mention any enclosures

Your cover letter’s sign-off consists of two words at most. Plenty of signatures will make you sound like a pro, and others you should avoid.

Good cover letter sign-offs

Keep it formal and professional with these signature lines:

Most sincerely,

Best regards,

Kind regards,

Thank you for your consideration,

Respectfully,

Bad cover letter sign-offs

Avoid informal phrases you would use with friends:

Take it easy,

Have a great day,

Yours truly,

Warm wishes,

Affectionately,

Thx, or any other abbreviation

If you need to include additional documents beyond your resume –– like a portfolio of your work or letter of recommendation –– add a double space below your signature at the end of the cover letter. Then write “Enclosure:” for one document; “Enclosures:” for two or more documents. Below this, list each enclosure you are including.

Enclosures example:

Sincerely, Tom Smith

Enclosures:

• Letter of recommendation

The best way to get inspired to write a good cover letter is by looking at solid examples written for the same role you’re applying for.

Check out our collection of cover letter examples for various industries and job titles for inspiration to write your stellar letter.

Here are six of the most-searched cover letter examples in our database:

Sales Associate

Customer Service Representative

Administrative Assistant

Assistant Manager

You’ve written a great cover letter; now is the time to run through this checklist to ensure your letter is the best it can be.

• Did you choose a cover letter template that complements your resume?
• Did you include a cover letter heading with your name, professional email, phone number, date and links to relevant social media profiles?
• Did you greet the hiring manager by name in your salutation?
• Does your opening paragraph grab the reader’s attention, disclose your current job title, desired position and motivation for applying?
• Do your body paragraphs prove your value and include skills and quantifiable achievements relevant to the role you’re applying for?
• Did you describe how your experiences align with the job requirements?
• Do you convince the hiring manager that you’re passionate about the company you’re applying to?
• Did you close your cover letter by suggesting a job interview, thank the reader, and use a formal signature?
• Did you ensure there are no spelling and grammar mistakes?

To recap the main points of how to write a good cover letter, keep these tips in mind:

• Write a fresh, custom cover letter for every job you apply to.
• Keep it to three to four paragraphs under one page.
• Use your cover letter to expand on details in your resume and tell a story.
• Ensure your document is free of errors.

Since your cover letter matters as much as your resume, you want to take this seriously! That’s why you should consider using our best tool for the job, the Cover Letter Builder .

The builder will suggest prewritten text tailored to the job you’re applying for. You can select it and customize it in your cover letter. Our career experts wrote these phrases to ensure you sound professional and capable.

Best of all, since the builder automates the process, you can complete your letter in just a few minutes!

Build my cover letter now

How do I write a cover letter for an internship?

When writing a cover letter for an internship, you should:

• State the internship position for which you’re applying.
• Mention the required skills and keywords from the internship advertisement.
• List any relevant coursework or projects that show you are a capable candidate.
• Explain your motivations and career aspirations.
• Emphasize what the company can gain from your unique abilities.

How do I format a cover letter?

Cover letters follow a standard business letter format. You must include the following sections to format a cover letter accurately:

• Date, your contact information and the recipient’s information.
• Address the hiring manager.
• Include a one- to two-sentence opening paragraph.
• Write one or two body paragraphs (you can use bullet points) to showcase your qualifications.
• Closing statement with a call to action for an interview.
• A sign-off like “Best regards,” or “Sincerely,”
• Your name and signature.

What is the best cover letter template?

The best cover letter template is the one that provides you with a visually attractive but practical design. You want something clean and readable, not flashy or distracting.

Our builder features 25+ expert-approved templates that are fully customizable!

You can change the fonts and colors, adjust margin size and even include additional sections to discuss availability, relocation and employment gaps.

What are some cover letter mistakes?

Double-check that your document avoids these common cover letter mistakes :

• Avoid including paragraphs that are too long . You should always have a paragraph that is at most five sentences. It’s too wordy! Instead, consider bullet points in your body paragraph to break down your text into easy bite-sized statements.
• Don’t write the exact phrases you have on your resume . In your cover letter, you need to expand on the details you list in your resume, not repeat them. Try to bring the details of your resume to life by turning them into a story.
• Remember to include numbers to illustrate your achievements . Numbers capture attention. Using dollar amounts, numbers, or percentages gives verifiable proof of your success, and employers will notice!
• Never send your cover letter using your current company’s email . Recruiters will perceive it poorly, and employers may monitor company emails. Use a personal, professional email instead.
• Don’t discuss salary . Only mention money if explicitly asked to state your desired salary by the job post. Never include information about your current salary. Some states have made it illegal for recruiters and hiring managers to ask about salary history.
• Don’t make a generic cover letter for all your job applications . Each job you apply to deserves a fresh, tailored cover letter. Pay attention to the job post or ad details to better understand what the employer wants to hear!

Make my cover letter

Related content

Cover Letter Basics

Surefire Cover-Letter Technique: Incorporating Problem-Solving Stories

Cover Letter Format Should Match Your Resume

About the Author

Gabriela Hernandez • CPRW, Career Advice Expert

Gabriela Hernandez is one of LiveCareer's resident writers. She graduated from the University of Puerto Rico with a degree in Journalism. Throughout her career, she has tackled copywriting, blog articles, journalistic writing, academic writing, resume writing, and even prose and verse.

Please rate this article

As seen in *

*The names and logos of the companies referred to in this page are all trademarks of their respective holders. Unless specifically stated otherwise, such references are not intended to imply any affiliation or association with LiveCareer.

• English (UK)
• Português (BR)
• Cover Letter

How to Write a Cover Letter for Any Job [2024 Guide]

A cover letter can make or break your entire job application. Discover how to write a cover letter that will impress any recruiter.

Many people think that writing a cover letter is daunting and anxiety-inducing, but the truth is that more than half of employers prefer candidates with cover letters. 

Missing a cover letter means missing a lot of interviews. Having a bad cover letter means...almost the same. 

If you don't know how to write a cover letter, do not worry. We'll teach you how to write a good cover letter.

The one employers want to see and will get you a lot of job interviews. 

This guide will show you:

• How to write a cover letter for a job application that stands out.
• A cover letter sample that will get you more interviews.
• How to write a cover letter for different types of jobs. 
• A full step-by-step guide to writing a cover letter quickly and painlessly

Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy. Choose from 20+ cover letter templates and download your cover letter now.

Create your cover letter now

What users say about ResumeLab:

I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.” Patrick I love the variety of templates. Good job guys, keep up the good work! Dylan  My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George

Want to see cover letter examples for a specific positions? Feel free to check out these articles:

• Business Cover Letter
• Consulting Cover Letter
• Customer Service Cover Letter
• Digital Marketing Cover Letter
• Human Resources Cover Letter
• Internal Position Cover Letter
• Internship Cover Letter
• IT Cover Letter
• Marketing Cover Letter
• No Experience Cover Letter
• Non-profit Cover Letter
• Project Management Cover Letter
• Social Work Cover Letter
• Teacher Cover Letter

Looking for a different cover letter example? See Cover Letter Examples for all professions . 

How to Write a Cover Letter—Example

Jennifer J. Amato

Customer Service Specialist

89 Westfield Road

Anytown, CA 92301

552-993-0888

[email protected]

linkedin.com/in/jenny-j-amato

Anytown, 1/10/2021

Mr. James Stipe

Head of Product

3015 Round Table Drive

Anytown, CA 90544

Dear Mr. Stipe,

When I found the opening for the Senior Customer Service Specialist with ABC Bank I felt as if it was addressed to me, personally. In my current position as CSR at Acme Corp, I’ve boosted customer retention by 37% in 9 months and raised the mean NPS from 7.9 to 8.8. I’m sure my expertise can translate into similar results for ABC.

I realize that the major upcoming challenge for your Customer Service Team will be to assist other teams in launching the new AI-based platform for Personal Internet Banking. While working at Acme, I:

• Planned and supervised online and phone surveys prior to the redesign of our internet banking platform.
• Oversaw collaboration with colleagues in a cross-departmental project team of customer service reps, data analysts, and software developers to design a consumer-insight-driven product.
• Trained 46 customer service agents in resolving customer queries related to the new online banking platform; after the launch of the platform, these agents had a 97% satisfaction rating on average.

I love that your Customer Service Team operates with one goal in mind only: to maximize the business opportunities by finding and implementing tailor-made solutions for all customers. It perfectly reflects my core professional value: the drive to connect every customer with personalized support at every step of their consumer life journey.

When can we schedule a call to discuss solutions for boosting ABC’s Customer Satisfaction Scores by 20% in the next Fiscal Year?

P.S. I’d also value the opportunity to tell you how I raised customers’ satisfaction rates with my team by 48% above the company average.

After reading this cover letter, Mr. Stipe couldn’t resist inviting Ms. Amato to a job interview.

Yours can be just as effective. 

Let’s start with the basics:

What is a Cover Letter?

A cover letter is a one-page document that’s a part of your job application alongside your resume. In your cover letter, you get a chance to introduce yourself, set yourself apart from all the other candidates, and prove you’re the best person for this job.

A cover letter isn’t just a retelling of the facts you share in your resume. It gives a glimpse of your personality while showcasing your professional achievements in greater detail.

It should also show your passion for the specific job you’re applying for—otherwise, the recruiter will think you don’t really want the job and move on to the next candidate.

In short, a cover letter is a document that can make or break your entire job application. Let’s see how to write one that’s guaranteed to become a success: 

How to Write a Cover Letter

Many people—even seasoned professionals—aren’t quite sure how to write a cover letter. So, if the very thought of writing it makes you anxious, you’re definitely not alone.

But you’re not doomed to dedicate half of your day to anxious guesswork along the lines of “How do I even get started?”

Effective cover letters follow a clear underlying structure that you can easily borrow:

• Opening paragraph that grabs the reader’s attention
• Paragraph that shows why you’re the best candidate
• Another paragraph that demonstrates your passion for this specific job at this specific company
• Call to action
• P. S. (optional)

If you include all these elements in your cover letter, you’ll be a lot closer to getting your dream job than you think.

Now, let’s go through all these elements.

Here's how to write a successful cover letter:

1. Stick to the Proper Cover Letter Format

Your cover letter should follow the best practices for writing business letters.

Keep your cover letter short and to the point—in fact, your entire cover letter shouldn’t be longer than 350 words. Yes, that doesn’t look like much, but it’s a good cover letter length to aim for.

Pick a professional, easy-to-read font, set the line spacing to 1 or 1.15, and align your paragraphs to the left . This formatting is easy on the eyes and won’t give the recruiter a headache.

Add an extra line between paragraphs so that your cover letter is easy to scan within a few seconds. Recruiters are busy people, remember?

Not sure how to format your cover letter and choose the best layout? Check out our guide to cover letter formatting or, even better, use our cover letter builder that does the job for you.

Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.

CREATE YOUR COVER LETTER NOW

Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here .

2. Write a Professional Cover Letter Header

Writing a cover letter heading sounds simple, but if you happen to get it wrong, your job application is doomed.

Fortunately, writing cover letter headers is easy. Just follow this template:

[Your First and Last Name]

[Your Job Title]

[Phone Number]

[Email Address]

[LinkedIn Profile URL]

[Location / Date of Writing]

[Hiring Manager’s First and Last Name]

[Hiring Manager’s Professional Title]

[Name of Company]

[Company Street Address]

[City, State, Zip Code]

You can also add links to other online profiles that are relevant for your job. For example, you can link to your GitHub if you’re a software developer. If you’re an illustrator, add a link to your portfolio on Behance.

Expert Hint: Double-check your cover letter header for typos—no hiring manager wants to see their name misspelled! Also, make sure your contact info is the same as the info you give in your resume header.

3. Open a Cover Letter with a Killer First Paragraph

Done with the header? Good, let’s move on to the next step.

Start with a simple, professional greeting . If you’re applying for a corporate job, opt for “Dear Mr./Ms. Lastname”. If your dream employer has a more relaxed company culture, you can write “Dear Firstname” instead.

Can’t find the hiring manager’s name in the job ad? Research the company’s website, do a quick search on Google or LinkedIn… or just call the company and ask who’s responsible for the hiring process.

If you still can’t find out their name, write “Dear Hiring Manager” or “Dear Hiring Team”. This greeting isn’t as great as addressing a letter to a specific person, but it’s still better than “Dear Sir or Madam” or “To whom it may concern”.

Now it’s time to write the first paragraph.

Your main goal here is to grab the reader’s attention and make them read on. Here are some ways to start a cover letter :

• Tell a brief story of your key achievement
• Drop a name
• Mention the company’s recent achievement and compliment them on it

Let’s look at some examples.

How to Write a Cover Letter: Opening Paragraph

In this opening paragraph, the candidate shares two epic achievements and promises to bring similar value to the company she’s applying to.

Hi there, 

In response to your Senior Customer Service Specialist opening, I’d like to submit my application. With 7+ years of experience in customer service, I know I would be a perfect fit for the position.

This is not how to write a cover letter. 

First , “Hi there” isn’t the best way to address a hiring manager at a bank.

Second , simply having 7+ years of experience doesn’t automatically make you qualified for a specific job.

Third , this intro is simply boring. HR people see those clichés dozens of times every day, and, unless they’re extremely bored and have nothing else to do, they won’t read the rest of the letter.

4. Prove You’re the Best Person for This Job

Our candidate, Jennifer, is applying for a Senior Customer Service Specialist position with The ABC Bank.

Her prospective employer has specific plans: they’re launching a new AI-based, customized platform for personal internet banking . She researched the bank’s website, read the job ad once again, and identified that the employer is specifically looking for:

• A skilled Customer Service Specialist , obviously
• Someone experienced in developing customer surveys to analyze insights
• An employee good at collaboration with members from other teams

In the next paragraph of her cover letter, Jennifer shows two things:

• She’s researched the company and knows what project she’ll be working on.
• She has a history of professional achievements that clearly match the ideal candidate’s profile.

Here’s how she did it:

How to Write a Cover Letter: Second Paragraph

I realize that the major upcoming challenge for your Customer Service Team will be to assist other teams in launching the new AI-based platform for Personal Internet Banking . While working at Acme, I:

See how she gives specific, highly relevant proof? This is how you should write your own cover letter. 

Now, let’s look at what another candidate wrote:

In my career, I’ve performed a wide array of customer service duties. I was responsible for providing assistance to customers via phone, email, and fax, performing general clerical duties, filing, data entry, billing, as well as recognizing and resolving documentation errors.

OK, so they did customer service stuff. Were they good at it? Just listing a bunch of responsibilities doesn’t prove you were actually good at any of them. After all, someone was responsible for making the Titanic unsinkable!

5. Let Your Cover Letter Show Why This is Your Dream Job

In the next paragraph of your cover letter, show why you’re passionate about working for this particular company.

Well, no one wants to hire a person who doesn’t care about their job.

Here are some ways to show your passion:

• Compliment the employer on an award they won or some other recent achievement
• Demonstrate that you share the company’s values
• Make it clear that you’d be honored to be a part of such an excellent team

How to Write a Good Cover Letter: Examples

Jenny wrote the following:

You may need to look at the company’s website to learn more about its values. But you always do your research before applying for a job, don’t you?

Also, make sure you tailor this paragraph to every job offer you’re applying to. Don’t be like this person:

This one screams, “I’VE ALREADY COPIED AND PASTED THIS A MILLION TIMES AND I’M NOT GOING TO STOP!”

If you just copy and paste generic phrases like this, recruiters will just assume that you don’t care about this specific job offer. So they won’t care to invite you to an interview either.

6. End Your Cover Letter with a Powerful Call to Action

What’s the point of your cover letter?

To persuade the reader to take action and invite you to a job interview.

And the best way to get someone to act is… by asking them. Yep, it’s that straightforward.

Ask the reader to schedule a call or a meeting, and offer to talk about the value you can bring to the company.

What to Write in a Cover Letter: Sample Call to Action

Jenny clearly means business. She’s confident, straightforward, and eager to help the employer achieve specific, measurable results. Looks like the right person for the job.

This doesn’t even look like a call to action. Rather, it’s yet another boring cliché—the recruiter will probably just yawn and move on to the candidate.

7. Sign off Like a Pro

You’re almost done!

Now’s the time to end your cover letter . Write something like “Sincerely” (or any other classic closing formula for business letters ) and then add your full name.

If you’ve got a scanned version of your handwritten signature, paste it into the document for that cool, ultra-professional look.

After that, repeat your contact information. This is a common practice in business letters and makes it easier for the reader to contact you immediately.

Here’s what it looks like for Jenny:

8. Add a Tasty P. S.

Now you know how to write a cover letter. But if you want to put an extra cherry on the cake, add a P. S. under your sign-off.

In the P. S., promise to tell the reader a story about one of your most impressive achievements. They won’t resist inviting you, even if it’s just to hear the story.

Who doesn’t want to hear a story like that?

Expert Hint: You may be tempted to put a joke in the P. S., but that’s very risky. The joke might fall flat and ruin your entire job application. Stay professional throughout your entire cover letter.

9. Make Sure Your Resume is as Good as Your Cover Letter

We've covered all the information you need to write in a cover letter. But, your cover letter, no matter how amazing, is just one half of your job application.

Your resume needs to be just as good, so give it some love, too.

We've prepared a dedicated guide on how to write a resume . It'll show you step-by-step instructions, similary to this one. 

With ResumeLab’s resume builder you’ll write your resume in a flash. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Improve your resume in our resume builder now .

CREATE YOUR RESUME NOW

Nail it all with a splash of color, choose a clean font, highlight your skills in just a few clicks. You’re the perfect candidate and we’ll prove it. Just pick one of 21 resume templates and get started now .

You’ve just read a ton of information, so let’s recap. Here’s how to write a cover letter for any job or internship:

• Start with a professional cover letter layout and formatting (use our cover letter builder or a free MS Word cover letter template)
• Create a header and make sure it’s perfectly error-free
• Craft an attention-grabbing first paragraph
• Give specific examples showing that you’ve the right person for this specific job
• Show your passion for the company
• Add a call to action
• Sign off like a pro
• Surprise the reader with a P. S. (optional)

Got questions about how to write a great cover letter? Need assistance with writing your cover letter for a job? That’s what the comments section is for. Get in touch and I’ll respond right away.

About ResumeLab’s Editorial Process

At ResumeLab, quality is at the crux of our values, supporting our commitment to delivering top-notch career resources. The editorial team of career experts carefully reviews every article in accordance with editorial guidelines , ensuring the high quality and reliability of our content. We actively conduct original research, shedding light on the job market's intricacies and earning recognition from numerous influential news outlets . Our dedication to delivering expert career advice attracts millions of readers to our blog each year.

How to Write a Cover Letter: Frequently Asked Questions

How to write a good cover letter.

Here are some tips for writing a successful cover letter:

• Keep it  short  and to the point
• Pick a professional  cover letter template
• Tailor your cover letter to a specific job offer —never send out generic cover letters!
• Craft a  strong opening paragraph
• Explain how you'll  bring value  to the company
• Show  passion
• Close with a  compelling call to action

What is a cover letter?

A cover letter is a one-page document that you send in with your resume . Here's what to include in a cover letter : additional information about your achievements and skills, proof that you're the best candidate for this job, and proof of your passion for this specific company.

Use a cover letter builder to craft a cover letter that follows all best practices.

What do employers look for in a cover letter?

Here's what employers want to see in your cover letter:

• Clear , to-the-point writing
• Solid  proof  that your skills and achievements will bring value to the company
• A genuine  passion  for this specific company and this specific role
• Your understanding of the company's  values
• Signs that you've  researched  the company before applying

Check out more  cover letter writing tips .

How to address a cover letter without a name?

If you can't find the recruiter's name in the job ad or on the company website,  opt for "Dear Hiring Team" or "Dear Hiring Manager" .

Take care to avoid outdated, impersonal phrases like "Dear Sir or Madam" or "To whom it may concern". Learn more in the dedicated guide to  addressing cover letters .

How to format a cover letter?

Format your cover letter like you would format any business letter:

• Your contact info
• The date and your location
• The recruiter's contact info
• Business salutation (Ideally "Dear Mr./Ms...")
• Opening paragraph
• Closing paragraph
• Sign-off ("Best regards" followed by your name will do just fine)
• Optional P. S.

For more information on page margins, fonts and layout, check out our guide on cover letter formatting . Or head straight to a cover letter generator that will take care of the formatting.

Is a cover letter the same as a resume?

A resume provides an overview of your career and education, usually in the form of bullet points. A cover letter, on the other hand, provides context and explains why you're the best candidate. To make sure your job application is successful, submit both a resume and a cover letter. Use a resume builder and a matching cover letter builder for a consistent look.

Is a cover letter necessary?

Short answer: yes . More than 70% of recruiters prefer candidates who do send a cover letter, even if the job ad says it's optional.

Unless you're applying via an online form where you can't upload a cover letter, always make sure to include one . Use a cover letter builder to make the writing process quick and painless.

How long should a cover letter be?

200–350 words . This is a good cover letter length to aim for—just enough to put your message across without unnecessary fluff.

Olga is a career expert with a background in teaching. At ResumeLab, she writes actionable guides to help job-seekers highlight their unique strengths and unlock their career potential.

Was it interesting? Here are similar articles

Free Word Cover Letter Templates to Download Now

Unlock your dream job with free, editable Word cover letter templates! Discover a collection of expertly designed templates with pro tips. Download now for a winning application!

Mariusz Wawrzyniak

Career Expert

General Cover Letter That’s Not Generic: Free Samples (2024)

A resume is just another sheet of paper without a cover letter to show your human side. Use these 3 generic cover letter samples to write your own non-general cover letter fast.

Tom Gerencer, CPRW

Career Writer at ResumeLab

20+ Modern Resume Templates [Examples for 2024]

You’ve just come across a modern resume template treasure trove. Now, take your time, look around, pick the modern resume you like most, and make a job-winning resume.

• English (UK)
• English (IN)

You control your data

We and our partners use cookies to provide you with our services and, depending on your settings, gather analytics and marketing data. Find more information on our Cookie Policy . Tap "Settings” to set preferences. To accept all cookies, click “Accept”.

Cookie settings

Click on the types of cookies below to learn more about them and customize your experience on our Site. You may freely give, refuse or withdraw your consent. Keep in mind that disabling cookies may affect your experience on the Site. For more information, please visit our Cookies Policy and Privacy Policy .

Choose type of cookies to accept

These cookies allow us to analyze our performance to offer you a better experience of creating resumes and cover letters. Analytics related cookies used on our Site are not used by Us for the purpose of identifying who you are or to send you targeted advertising. For example, we may use cookies/tracking technologies for analytics related purposes to determine the number of visitors to our Site, identify how visitors move around the Site and, in particular, which pages they visit. This allows us to improve our Site and our services.

These cookies give you access to a customized experience of our products. Personalization cookies are also used to deliver content, including ads, relevant to your interests on our Site and third-party sites based on how you interact with our advertisements or content as well as track the content you access (including video viewing). We may also collect password information from you when you log in, as well as computer and/or connection information. During some visits, we may use software tools to measure and collect session information, including page response times, download errors, time spent on certain pages and page interaction information.

These cookies are placed by third-party companies to deliver targeted content based on relevant topics that are of interest to you. And allow you to better interact with social media platforms such as Facebook.

These cookies are essential for the Site's performance and for you to be able to use its features. For example, essential cookies include: cookies dropped to provide the service, maintain your account, provide builder access, payment pages, create IDs for your documents and store your consents.

To see a detailed list of cookies, click here .

This site uses cookies to ensure you get the best experience on our website. To learn more visit our Privacy Policy

• Cover Letter

How to Write a Cover Letter for Any Job in 2024

Our customers have been hired by:

A cover letter is your unique opportunity to showcase your personality and skills. And more than that—it can also demonstrate why you're the ideal candidate for the job. Knowing how to write a cover letter can significantly influence your career trajectory. 

This comprehensive guide will demystify the process of cover letter writing, providing you with valuable insights and practical tips to help you craft a standout document with confidence and finesse.

Want to write your cover letter fast?  Use our cover letter builder. Choose from  20+ professional cover letter templates  that match your resume. See actionable examples and get expert tips along the way.

Create your cover letter now

Sample cover letter for a resume—See more  cover letter samples   here.

Now, let's start with some basics

What Is a Cover Letter?

A cover letter  is a one-page job application document serving as an introduction to our resume or CV. A cover letter should never be a reiteration of a resume or CV. Its purpose is to introduce you in a personal way as well as provide a broader context for your qualifications and achievements.

Unless the job ad asks you to not send a cover letter, you should always attach one. A good cover letter can help the hiring manager see your worth. A bad one can make your application sink. Luckily you're about to find out how to write a cover letter that will stand out. 

How to Write a Job-Winning Cover Letter 

In a nutshell : Use a business letter format and a professional cover letter template. Include your and the employer's contact details, and address the hiring manager by name. In 200–400 words, highlight your achievements, professional skills , and relevant experience that make you the best fit for the job. 

A bit too tl;dr? Let’s now move on to detailed instructions on how to write a perfect cover letter:

Prefer the video format? Watch this video to uncover the simple truth of how to write a cover letter for a job application:

Step 1: Prepare Yourself Beforehand

You may feel tempted to dive in straight away. But hold your horses for a few more minutes! Before writing a cover letter, it's worth knowing what to write, right? That's why you should spend some time on gathering info first.

Here are a few things to research before writing a cover letter:

• Job requirements: make sure you understand what they are because your letter will refer to them.
• Company website: that's the minimum. Check the company history, its goals, and try to learn about the company culture.
• Hiring manager:  you want to address them by name, so do your best to find it!
• Your resume: make sure it clearly shows you're a good fit for the role, and keep it nearby so you can take a look at it whenever necessary. 

Pro Tip: You can actually reach out to someone from the company you're applying to via LinkedIn. It's best to pick the hiring manager. Try to ask them a clever question about the position. Then, you will be able to refer to this exchange in your cover letter. 

Step 2: Use the proper cover letter format

There's not much freedom when it comes to the cover letter format . Writing poetry when applying for a corporate job may not be the best idea. However, there is certain freedom in choosing a template, as soon as it includes the key parts of a cover letter . The image below shows them all:

If you decide to go for a ready-made cover letter template, you'll save a lot of time. There's a large variety of styles and designs out there, including modern cover letter templates and cover letter templates for creative professions . But you can also make the template from scratch in Word or Google Docs. It's entirely up to you.

Here’s how to format your cover letter:

• Choose a legible  cover letter font  like Arial or Garamond, and keep it between 10 and 12 points in font size.
• Set even margins on all sides: 1-inch margins should be perfect.
• Left-align all your contents.
• Use double  cover letter spacing  between paragraphs and 1–1.15 between lines.
• Title your cover letter  by  JobTitle—CoverLetter—YourName .
• Let your cover letter layout stay intact en route to the recruiter by saving the file in PDF.
• Fit all the information included in the letter on one page. That's how long a cover letter should be . 

Need some good examples? Check how the best cover letter looks like  

Step 3: Create a Cover Letter Header

A professional cover letter opens with a header. Ideally, your cover letter header should be the same as in your resume (for consistency), so feel free to use the same template. 

If you prefer to write the header of your cover letter from scratch, include the following contact information: 

• Phone number
• Email address

Pro Tip: If you send your cover letter via email , don’t use your current work email address. It’s impolite to your current and potential employer.

Step 4: Address the Reader

Once you’re done with the header, it’s time to mention the location and date of writing. 

Then, address your cover letter directly to the hiring manager like so:

• Dear Katherine,
• Dear Ms. Smith,
• Dear Mr. McConnor,

According to studies , people respond actively to hearing/seeing their names—so use it in the cover letter salutation . Look for the hiring manager's name by:

• Checking the job description
• Going to the company’s LinkedIn page (to look for the person responsible for uploading the job offer)

If you can’t find the name by any means possible, opt for “ Dear Hiring Manager .” Avoid starting your cover letter with “ To Whom It May Concern ” like the plague. And if you’re not living in Victorian England, don’t start a cover letter with “ Dear Sir or Madam ,” either. 

Follow this template to make sure you include everything: 

[Location, MM/DD/YYYY]

[Hiring Manager’s or Recruiter’s Name]

[Hiring Manager’s or Recruiter’s Job Title]

[Company Name]

[Company Address]

Dear [Ms./Mr.] ... 

Pro Tip: Wondering whether you should use the hiring manager’s first or last name? That depends on the company culture. Use the first name if you’re applying to a relaxed, casual company. For corporate cover letters, it’s safer to use the addressee's last name.

Step 5: Make a Proper Introduction

Here’s the brutal truth: these few sentences at the beginning of your cover letter will determine whether the hiring manager will read on. So you need to write the cover letter's intro in a way that attracts and holds the reader’s interest.

Here are several proven strategies for starting your cover letter : 

• Highlight your achievements.
• Display your passion and enthusiasm.
• Drop names.
• Do all the above.

Have a look at these two sample cover letter opening paragraphs:

Why is the wrong example not delivering? Because it provides no value and details. The bottom line is: “I’ve already done this job, so I think I’d fit in.” And it’s just not enough for someone with more than eight years of experience to get the job.

Step 6: Explain Why You’re the Perfect Fit

The second paragraph (main body) of your cover letter has a couple of jobs to perform:

• Give the hiring manager what they’re looking for.
• Show that you’ll satisfy the company’s specific needs.  

Job seekers impress employers by identifying transferable skills related to new positions. People often apply to new positions, so it’s likely you’ll not have the exact experience requested. But employers would rather know how your past experiences will inform future decisions. You were a hostess? Relate those management and organizational skills to the Executive Assistant position. Lauren Little Career Coach

Let’s look at another cover letter example to see how this could be done. Remember Jane, our digital marketing manager candidate? The XYZ company she applies to needs (based on the job ad):

• A savvy digital marketing manager (1)
• Someone who will supervise the development of their new online portal (2)

Let’s look at how Jane managed to show that she’s both:

Your go-to strategy on what your cover letter should say in the main body: 

• In the first sentence, prove you’re an expert in your field (refrain from bragging too much).
• The remaining part should be all about how your previous experiences will help your future employer press ahead with their plans.

Pro Tip: A cover letter also is a great place to explain gaps in your employment , if you have any.

Step 7: Show Your Motivation to Join the Company

Your future employers have needs . If they’re willing to hire you, it’s because they think you’ll satisfy those needs. But they also want you to enjoy working with them. That way, they know you’re more likely to stay with them for longer.

The key to writing a perfect third paragraph of your cover letter is showing the hiring manager why you want this job, not just any job. That’s particularly important for entry-level candidates—enthusiasm and passion help prove you'll hit the ground running.

Have a look at these examples:

Above all, you want to avoid writing too much of a general cover letter . Generic doesn't win jobs; targeted does. (We’re, of course, assuming you tailored your resume to every job description you’re after, too.) 

Pro Tip: Make your cover letter more impressive by including relevant resume keywords from the job ad.

Step 8: Close With a Promise

How to write a cover letter ending that gets people excited? By providing value. 

The worst mistakes you can make in writing your cover letter's final paragraph are:

• Coming off needy
• Focusing on how much you want the job, not on what you have to offer
• Repeating the clichéd phrase, “Thank you for your consideration and your time”

Instead, tell the hiring manager that you’re looking forward to meeting in person and discussing how your experience and knowledge can help your future employer fulfill their goals. Like here:

Trying to find exciting ways to end your cover letter, but to no avail? See how to write a convincing final paragraph here: How to Successfully Close a Cover Letter

Step 9: Stay Formal in the Closing Salutation

Once you’ve written the body of your cover letter, you just need to put a formal closing at the very end. Write “Sincerely” and follow it with your full name. Adding your handwritten signature is optional (recommended for more formal cover letters).

If you’re not a fan of the well-worn “Sincerely,” feel free to use any of the following:

• Best regards,
• Kind regards,
• Respectfully yours,
• With best regards,

 Want to learn more? Check here: Examples of Professional Cover Letter Signatures

Step 10: Add a Postscript

All of the above sections are must-haves in a good cover letter. But there’s one special trick you can use—the postscript. Why is it so important? Because it’s like a magnet for the hiring manager’s eyes that screams: “you cannot miss this information.”

Write a cover letter postscript to tell the hiring manager about something impressive about your career, even if it’s not strictly related to the job opening. And say you’d be happy to provide them with more details if they find it interesting.

Here's how to make it right:

Worried you might miss something? We’ve got a checklist guide for you: What to Include in a Cover Letter

How to Make a Cover Letter That Stands Out

Think of your cover letter as your personal billboard, a chance to show off what makes you, YOU. It's not about restating your resume, it's about complementing it with your unique story.

Start with an engaging opener that will immediately hook your reader. Then, highlight your key achievements, but remember to tie them back to what the company needs - because this is about them as much as it is about you.

Keep it concise, personal, and positive. Show them why you're not just a great fit for the job, but also a perfect fit for their team.

Ultimately, a great cover letter should be all about “ why should we hire you ” and “what’s in it for us.”  The winning tactic here is focusing on  them , not just on  you,  which will ultimately make you stand out from other applicants

And that’s why it’s worth spending time writing a solid cover letter. 

Professional Cover Letter Examples to Get You Inspired

If you get stuck when writing your cover letter, taking a look at a professional cover letter example can be really helpful. We've gathered a selection of over 10 professionally-crafted cover letters that cater to a range of industries and job levels. Whether you're an entry-level candidate or an experienced professional, you'll find a sample that can guide you on your job application journey:

• Academic Cover Letter :  that tenure might be waiting for you!
• Career-Change Cover Letter :  great if you're planning to switch professions
• Cover Letter for an Internal Position :  in case you're moving within the same company
• Entry-Level Cover Letter:  for those who enter the job market
• Federal Cover Letter :  getting a government job ain't easy, but it's worth trying
• General Cover Letter : you can quickly personalize it and adapt for any job you want
• IT Cover Letter :  can help you prove you're more than your coding skills
• Manager Cover Letter : easy to customize for any management position
• No Experience Cover Letter  :  we've all been there at some point!
• Student Cover Letter :  it will show you how to highlight educational achievements and skills
• Teacher Cover Letter : to inspire the headmaster before you can inspire your pupils

You can also browse our collection of pro cover letter samples here.

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here . Here's what it may look like:

See more cover letter templates and start writing .

Key Takeaway

Here's a reminder of how to write a great cover letter in 10 steps:

• Research the company.
• Format the cover letter template properly.
• Double-check your contact info in the header.
• Address the recipient personally.
• Catch their attention.
• Prove you match the company's needs.
• Explain your motivation.
• Finish with a call to action.
• Add a formal closing sentiment and a postscript.

Or use our cover letter builder to remember it all for you!

Thank you for taking the time to read my article. Do you have any questions about how to make a cover letter? Want to share an example of a cover letter? Give us a shout in the comments, and we’ll reply!

About Zety’s Editorial Process

This article has been reviewed by our editorial team to make sure it follows Zety's editorial guidelines . We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets from around the world.

• https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1647299/
• https://career.ucsd.edu/succeed-search/cover-letter/index.html

Frequently Asked Questions about How to Write a Cover Letter

What is a cover letter.

A cover letter is a formal letter that accompanies a CV or a resume . It includes a candidate’s introduction and an overview of the candidate’s qualifications , skills, and accomplishments most relevant to the job they’re pursuing. The cover letter also serves to express the candidate’s interest in the position and the company, as well as eagerness to contribute to the company’s success. It can also help to explain employment gaps .

What are the four parts of a cover letter?

• Cover letter header with your contact information such as full name, phone number, and email address
• Cover letter introduction with your hiring manager’s address and a hook that hypes the reader up so much that they can’t stop reading
• Cover letter body with a description of your significant accomplishments and strengths that you’ll bring to the table. (Beware! It’s not a copy of your resume.)
• Cover letter closing with a call to action and your signature

What should a cover letter say?

That you’re the one. That you want them, but that they want you, too. That you’re the solution to their problems. That’s what your cover letter should say . 

And you can achieve all of that by having a number of things in your cover letter :

• action verbs and power words
• accomplishment statements
• organized cover letter layout , and
• enthusiastic but determined tone of voice

How to write a simple cover letter?

To make cover letter writing simple, you need to know a couple of things first:

• Create proper cover letter formatting before putting down words. You’ll ensure a correct structure and that you’ll fit onto one page with your cover letter.
• Find your hiring manager’s or recruiter’s name. By personalizing your cover letter, you have a higher chance of landing the gig.
• Create a list of job keywords you need to target with your application. Have a look at the job ad and mark those words which speak of necessary qualifications and qualities. Then use them in your paragraphs.
• Never lie in your job application .
• And lastly, do as extensive research about the company as possible. The intricate details about their mission, values, and vision will help you find an angle to write your cover letter.

How to write a cover letter for an internship?

A cover letter to an internship resume is a fantastic way to shoo away your competition. So don't hesitate and write a cover letter for an internship you’ve dreamt of for too long.

First and foremost, prove to your potential employer that you’re worth hiring, and that they’re a great company to work for. Do your research and don’t be shy to show what you’ve learned. Later use that knowledge to give away your connection to the company and its values. Show your transferable skillset and achievements, and let your determination and motivation do their magic.

How to write a cover letter for 2024?

In 2024, write your cover letter with these simple steps:

• Create a consistent look by mirroring a resume header to your template.
• Make a clean cover letter layout to keep enough whitespace on the page.
• Find an angle to write your cover letter—motivation to advance, shared values or mission statement, recent developments in the industry. Doing thorough research always helps. 
• Start your cover letter with a relevant accomplishment that makes the reader want to carry on.
• Create a smooth transition from the hook through your strengths to motivation in 3 to 4 paragraphs, tops. 
• Call your recruiter to action in the cover letter closing and ask for a meeting with you.

Is a cover letter necessary?

Almost half of the recruiters reject applications without a cover letter. Cover letters are a treat for those who still care to hire dedicated professionals. (And that’s you, right?)

It’s no surprise, though, that you’re questioning whether a cover letter is necessary . The entire job application process can be exhausting, so cutting down on documents you have to produce always seems like a good idea. But not this time.

Don't miss out on exclusive stories that will supercharge your career!

Get a weekly dose of inspiration delivered to your inbox

Similar articles

IT Cover Letter Examples (Information Technology Jobs)

Excited about applying for that lucrative tech job? Before sending in your application, you need a cover letter. Here’s how to write the best IT cover letter the CTO has ever seen.

What Does the Best Cover Letter Look Like in 2024

Not sure what a cover should look like? Confused by all the contrasting guidelines? Here’s an article that will straighten out all your queries once and for all.

10 Short Cover Letter Samples (+ Writing Guide)

Today’s hiring process is fast and furious. Don’t waste the recruiter’s time—see our 10 short cover letter examples and learn how to make every word count.

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

How to Write a Cover Letter

Advice for tackling one of the toughest parts of the job-hunting process.

Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.

No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews  — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?

• Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo

Partner Center

How to write the perfect cover letter

Telegraph Money outlines ways to make a winning introduction to your job application

You’ve found your ideal job, you’ve crafted the perfect CV, and now you sit down to send your application to what you hope will be your future employer. You just need one more thing – a cover letter.

While this can feel like an unnecessary step in an already time-consuming job hunt, it is an opportunity for you to sell yourself outside the confines of a CV. Done well, a good cover letter can put you in a good light before the recruiter has even opened the rest of your application.

Here, Telegraph Money outlines how to write the perfect cover letter. In this piece we will cover:

• What is a cover letter?

How to write a good cover letter

Write a new letter for every application, how to format your cover letter, know who you are writing to, tell them why you are applying, why are you the right candidate, include specific examples, how to end your letter, what about your cv,  what is a cover letter.

A cover letter is a note that you write to a recruiter or hiring manager when applying for jobs. It should act as an introduction to you and back up your CV, which sits alongside it. You usually attach it to your application or use it as the body of an email.

You should speak about your motivation for applying for the role in question, your skills and experiences and try to let a little bit of your personality shine through.

It’s a lot to ask of a handful of short paragraphs – it is typically thought that three to five paragraphs is plenty for a cover letter – but there are simple steps you can follow to help you write the perfect introduction to your job application.

It can be tempting to trawl through your old job applications or even to use the cover letter that you wrote for another opening just weeks ago, but it’s best to avoid regurgitating the same letter for different employers. Recruiters and hiring managers will be able to spot bland, generic sentences easily.

Research the company and its culture, its goals over the next few years and any newsworthy changes in the industry in which it operates. You should also pinpoint a list of keywords that appear in the job advert and seem important to the role that you can try to use in your cover letter.

“Candidates routinely let themselves down through not personalising their cover letters. Go beyond the companies’ websites and look at their socials and extra content, such as podcasts,” Gina Visram, a career coach from Your Career and Future, said.

“The recipient is likely to get the impression that you are genuinely interested in the organisation. As many applicants don’t make this effort, you have the opportunity to stand out.”

As the cover is technically a letter, some companies will expect you to format it as such. This means listing out your basic contact information — name, location (you can be vague), phone number and email address — at the top.

If you are sending it in the body of an email, you could choose to add these details at the end.

You should also ensure the document looks clean and uncluttered, so use the same font and size as you use in your CV and all the way through the cover letter. If you’re using a document (rather than an email body), use 1.15 spacing to make it more readable.

Do your best to pin down exactly who will be reading your cover letter. This could be the head of the department or a hiring manager, but most companies will list some form of contact on the job advert – this is your best bet.

If there’s no obvious contact, check the company’s website. Look at LinkedIn or other social media sites to see if there is someone suitable to whom you can send the letter.

If you still have no luck, do your best to avoid generic introductions such as “To whom it may concern” and opt for “dear hiring manager” or a simple “hello” instead.

In your opening paragraph tell them why you are writing to them – that you are applying for this specific role and this specific company. Don’t be vague, as it implies that you are sending out a blanket letter to various companies about their “job openings”.

It’s up to you how much flare you put into this opening paragraph. If you are applying for a corporate position at a traditional company, it might be best to simply state that you are excited to apply for the open position and mention why you like the company. Show off your knowledge of the firm.

If the role is more creative and you feel comfortable being less formal, you could use this part to grab their attention with an anecdote about why you are interested in the role. Are you a customer of theirs for instance, or do you admire something that they have recently accomplished?

Next, you should explain why you would be a good fit for the position. Look through the job advert and pick out what seem to be the most important attributes and skills the hiring manager is looking for.

Abby Robbins, recruitment director at Yellow Bricks which specialises in hiring for professional roles, even suggests printing a range of job descriptions for the type of role you are seeking, and recommends using a highlighter to mark the skills that appear most regularly. This helps you pin down the “must haves”, she said.

Tell them how your skills and past work experience match what they are looking for. Don’t be afraid to use the advert’s specific wording – it proves that you have done your homework and understand what the role entails.

Think about previous work experience that backs up what you have told the recruiters about yourself. If you’ve tried to convey that you are good with clients for instance, can you provide a customer satisfaction rate, or any target measures that prove this?

If you can’t use numbers, think about anecdotal evidence. You could write something along the lines of: “In my role as [x], I was lucky enough to work along some major clients such as [y] and [z]. In fact, I was a fundamental part of the bid process to secure [y]’s long-term business, having come up with [explain pitch idea here], and ultimately I became the lead point of contact on the account.”

Laurie Macpherson, a career mentor, said: “Give them specific examples of when you have done the thing that they are asking for before and the result.

“So if they ask you to have ‘managed teams globally’, tell them how you have done that and how well it worked. About four or five examples would work.”

It’s worth mentioning how you would use these skills and experiences at the new company, too.

Like with any piece of writing, signing off can often be the trickiest part. Don’t fall into the trap of repeating what you have already written – you’ve already explained why you want the job, the skills you have to match the specific role and backed it up with evidence.

Instead, you could simply tell them that you appreciate any time that they have spent reviewing your application and that you look forward to hearing from them.

If you have used the name of the person you are writing to at the start of the letter, the formal sign-off is “yours sincerely”. If you have used a generic term, it’s “yours faithfully”. You could also use a “kind regards” or “many thanks” if you are happy to do so.

Once you have impressed recruiters with your cover letter, the next thing they will look at is your CV – a document that outlines your education, experience and skills.

Like a cover letter, a CV should explain why you are a good fit for the job for which you are applying, but in more detail. The employer is likely to filter through applications quickly, so it’s worth taking the time to get it right. Here’s how to write the perfect CV .

• Jobs and employment,
• Graduate jobs,
• Facebook Icon
• WhatsApp Icon

How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

• ‘I Had a Great Job Interview — Why Haven’t I Heard Back?’
• How to Answer ‘Tell Me About Yourself’ in a Job Interview

Our Recommendations

• Best Small Business Loans for 2024
• Businessloans.com Review
• Biz2Credit Review
• SBG Funding Review
• Rapid Finance Review
• 26 Great Business Ideas for Entrepreneurs
• Startup Costs: How Much Cash Will You Need?
• How to Get a Bank Loan for Your Small Business
• Articles of Incorporation: What New Business Owners Should Know
• How to Choose the Best Legal Structure for Your Business

Small Business Resources

• Business Ideas
• Business Plans
• Startup Basics
• Startup Funding
• Franchising
• Success Stories
• Entrepreneurs
• The Best Credit Card Processors of 2024
• Clover Credit Card Processing Review
• Merchant One Review
• Stax Review
• How to Conduct a Market Analysis for Your Business
• Local Marketing Strategies for Success
• Tips for Hiring a Marketing Company
• Benefits of CRM Systems
• 10 Employee Recruitment Strategies for Success
• Sales & Marketing
• Social Media
• Best Business Phone Systems of 2024
• The Best PEOs of 2024
• RingCentral Review
• Nextiva Review
• Ooma Review
• Guide to Developing a Training Program for New Employees
• How Does 401(k) Matching Work for Employers?
• Why You Need to Create a Fantastic Workplace Culture
• 16 Cool Job Perks That Keep Employees Happy
• 7 Project Management Styles
• Women in Business
• Personal Growth
• Best Accounting Software and Invoice Generators of 2024
• Best Payroll Services for 2024
• Best POS Systems for 2024
• Best CRM Software of 2024
• Best Call Centers and Answering Services for Busineses for 2024
• Salesforce vs. HubSpot: Which CRM Is Right for Your Business?
• Rippling vs Gusto: An In-Depth Comparison
• RingCentral vs. Ooma Comparison
• Choosing a Business Phone System: A Buyer’s Guide
• Equipment Leasing: A Guide for Business Owners
• HR Solutions
• Financial Solutions
• Marketing Solutions
• Security Solutions
• Retail Solutions
• SMB Solutions

Online only.

6 Things You Should Never Put in Your Cover Letter

Table of contents.

When submitting a job application, your resume can only go so far. Resumes tell prospective employers about your experience and education, but they’re essentially fact sheets. A cover letter gives applicants the opportunity to share more detailed information on why they’d be a good fit for a particular role at a specific company.

We’ll outline some common cover letter mistakes to avoid and share tips and best practices for cover letters that show you in the best possible light. 

Cover letter mistakes to avoid

A cover letter can show a hiring manager why you’re the best fit for a position, so getting it right is worth your time and effort. However, crafting an effective cover letter can be challenging. You must showcase your skills without appearing self-important or succumbing to cliches.

Here are six cover letter mistakes to avoid at all costs. 

1. Highlighting where you lack specific skills

It’s easy to feel vulnerable when applying for a job, especially if you have limited work experience or few required skills. However, starting a cover letter by underselling yourself or drawing attention to the skills or knowledge you lack is never advisable.

Author and career development professional Lavie Margolin says cover letters aren’t the place to list your weaknesses. “I have seen one too many cover letters with the following phrase: ‘Although I do not yet have,'” Margolin noted. “If you do not have something, why are you emphasizing it?”

Instead, Margolin says job seekers should focus on existing in-demand career skills , experiences and talents that will interest the potential employer.

“If you are looking for a job, then you are in the sales business. What you write in your cover letter should most effectively sell the skills, experience and abilities that you do have, as opposed to emphasizing those things that are lacking,” Margolin advised. “Emphasizing a weakness on your cover letter may be costing you the job.”

2. Not proofreading for typos and cliches

Sometimes, job seekers get so caught up in finding the best way to express their ideas that they forget to pay close attention to their cover letter’s details. Typos, using the wrong company information and cliches are common mistakes to look for in your proofreading efforts. 

• Look for cover letter typos. According to Joe Weinlick, COO of Catalyst Experiential, cover letter typos are an egregious yet common mistake. Rigorously proofreading your cover letter will allow your content to shine. “Spell-check is your friend. Use it, but don’t rely on it,” Weinlick advised. “Print out your cover letter, read it from start to finish and make sure there aren’t any typos before sending it out. Your cover letter is the first impression you make on a hiring manager – make sure it’s a good one.”
• Ensure you use the correct company information. You may be tempted to reuse parts of your cover letter when applying for similar positions with different companies. However, failing to update the company information for each letter is an unforgivable offense. Double-check that you have the correct details for the company, including the specific position for which you are applying and the name of the hiring manager, if possible.
• Watch for cliches and buzzwords. When proofreading your cover letter, look for and eliminate cliches and overused buzzwords . Instead of using vague words to describe your work ethic or experience (“I’m a motivated self-starter”), provide specific examples that demonstrate the qualities you’d like to highlight. “Don’t use buzzwords,” warned Bob Kovalsky, vice president of Volt Workforce Solutions. “Including descriptors such as ‘detail-oriented,’ ‘hardworking,’ ‘team player’ and ‘proactive’ doesn’t tell HR managers anything about your experience.”

Watch for cliches and worthless words in your LinkedIn profile . Overused buzzwords won’t convey your unique qualifications and personality.

3. Remaining stuck in the past

Maybe you were let go from your last job, or maybe you’re looking for new opportunities. Regardless of the reason for your job search , don’t spend your cover letter’s limited space focusing on your past.

“The worst thing a potential employee can do [in a cover letter] is to explain why they left their current or former position,” shared Kim Kaupe, co-founder of Bright Ideas Only. “It’s like starting out a first date by talking about your ex! I don’t want to hear about your past; I want to hear about your now and future and how you are going to become an asset to my company.”

Steering clear of the past is especially important if you had a contentious relationship with an employer. “Saying that you’re looking for a new opportunity because your previous employer was unfair or you had an incompetent boss will only make you look bad,” warned Tracy Russell, a talent acquisition coordinator at Intuit. “Oftentimes, if this type of negative information is in the cover letter, recruiters won’t even look at the resume.”

4. Talking about money too soon

There’s a time and place to discuss salary during the hiring process , but your cover letter isn’t it. Lisa Benson, president and CEO of Mary Kraft HR, advises against providing any unsolicited salary information in the cover letter “unless [you] are specifically asked to do so, particularly if there is a disparity between what is advertised or indicated in the ad [you] are responding to. No prospective employer wants to hire someone who is only about the money.”

5. Making it all about you

Another common mistake applicants make is using their cover letter to boast about their talents without acknowledging how they will use them to benefit a prospective employer.

“The worst thing a candidate can do in their cover letter is make it all about themselves and what they’re looking for,” said Ian Yates, senior director of corporate accounts at Thermo Fisher Scientific. “The best thing to do is focus on why they’ll be a great fit, how they’ll make a contribution, and what they’ve done, or will do, to support [the organization].”

“It is a fine line between confident and arrogant,” added Sue Hardek, managing director at ZRG Partners. Hardek noted that candidates should avoid overselling themselves and being boastful about accomplishments and strengths. 

Job candidates should also steer clear of oversharing personal history or exaggerating or lying on their resume or cover letter.

6. Letting AI do the heavy lifting

Many generative AI companies boast that their AI tools can save time by drafting perfect cover letters. While AI is transforming business , including the job search process, you must be especially careful when using it for your cover letter. 

Opinions about using AI in the workplace are mixed. You don’t want to risk coming across a hiring manager who suspects an AI-generated cover letter and immediately tosses your application. Worse, AI might utilize copied text or provide other job seekers with the same phrasing, leading hiring managers to suspect you of plagiarism. 

AI can be a good place to start, but you should never rely on it for a final product. AI can help you generate ideas, synthesize your experience with the history and needs of the company, or assist with general editing. But when it comes to the final product, you want your voice to shine through, so ensure the writing is your own – even if you’ve had some help. 

What is a cover letter?

A cover letter is a company’s first introduction to who you are as a person. Your resume will explain your previous work experience and skills, but your cover letter is an opportunity to show recruiters your personal side. It’s also a chance to demonstrate why you stand out from the crowd. Employers get many applications, many of which display similar backgrounds and experience. A cover letter helps narrow down their talent pool.

Cover letters are typically written in a three-paragraph format and should be no more than 300 words.

The benefits of a cover letter

Some job listings require the candidate to submit a cover letter, while others make it optional. However, applicants should always take the time to write a cover letter to express their interest in the company and flesh out their professional experience. 

A cover letter brings the following advantages: 

1. Cover letters personalize your application.

Even great resumes don’t allow applicants to show off their writing skills. A cover letter can help candidates sell themselves by letting their personalities shine. Recruiters get a sense of who the candidate is beyond their work experience and education. Cover letters also allow candidates to discuss parts of their background that may not be explicitly stated on a resume but are relevant to the job they’re applying for.

2. Cover letters showcase your interest in the position and company.

Many candidates blindly shoot off job applications, believing in quantity over quality. To be as efficient as possible, they’ll either send a generic cover letter or fail to send one. However, this is a missed opportunity. 

A cover letter with specific details about why you’d be a great fit for the company shows you’ve done your research and are interested in working for that organization. Employers will notice candidates who researched the business and its company culture . These candidates show they want to be there specifically – they don’t just want a job.  

3. Cover letters demonstrate your hard work.

Taking the time to draft a well-researched cover letter shows employers you’re self-motivated and passionate about the position. The skills of researching, writing and submitting clean copy before the deadline demonstrate your ability to work and follow directions.

In addition to crafting an excellent cover letter, job candidates should prepare for the interview process and send a thank-you letter to follow up.

How to write a good cover letter

Hiring managers may receive hundreds of cover letters and resumes for a single job post. Potential employees have only a few seconds to make a good first impression, and a boring cover letter could land them straight in the “no” pile.

Follow these eight tips from hiring experts to write a cover letter that will land you an interview:

1. Be yourself in your cover letter.

You don’t want to sound like everyone else. Give hiring managers a sense of your personality traits and how you might fit into the company.

“One key thing we look for is whether they’ve incorporated aspects of their personality into examples of how they would succeed in this position,” shared Margaret Freel, digital marketing specialist at No Dirty Earth and a former corporate recruiter.

Mentioning experiences that qualify you for a particular position is one way to personalize your letter. “Candidates should be concise and self-aware enough to know how their track record of results makes them unique and [be] able to relate that back to the position,” Freel advised.

2. Do your research and customize your cover letter.

Like your resume, your cover letter should be tailored to each position and company. Instead of a template-style cover letter, use industry-specific language referencing points from the job description and company website.

In your research, determine the hiring manager’s name, if possible. Addressing the hiring manager sets you apart. If you’re unsure who the hiring manager is, use a generic salutation – but only as a last resort.

“Address the cover letter to a specific person within the company, not the general – and much-hated – ‘dear sir or madam,'” advised Alina Cincan, managing director and co-founder of Inbox Translation. “This shows the candidate has done some research and is truly interested in working with that company, not just any company.”

Christa Shapiro, a director at the staffing firm Yoh, said one thing that always draws attention to a cover letter is mentioning why you want to be a part of a particular organization. Show a passion for the organization and industry. Employers don’t want to hire someone who won’t care about their work.

Getting a feel for the company will also prepare you for the types of interview questions the hiring manager will likely ask.

3. Be creative in your cover letter.

Hiring managers won’t finish reading your cover letter if they’re bored after the first line. A strong intro should find a unique way to highlight experiences or something specific from the job posting.

Grabbing their attention is key; hiring managers review tons of cover letters for each position. Find a creative way to stand out so the hiring manager notices you and moves on to your resume. 

A creative cover letter moves beyond stiff cover letter templates and stock phrases. A great way to make your cover letter pop is to include a brief story that connects you to the company through its mission or product. “This exercise will undoubtedly separate you from the majority of other candidates,” advised Kenneth Johnson, founder and president of East Coast Executives.

4. Mention referrals in your cover letter.

If you were introduced or connected to a hiring manager via an employee referral or mutual industry contact, include that person’s name in your cover letter (with their permission).

“Candidates can include referrals in a cover letter to make them stand out,” said Bill Peppler, COO of staffing firm Kavaliro. “They should always gain permission for this before they name-drop, but the cover letter gives a great opportunity to include the name of someone that can vouch for your skills.”

5. Address potential resume concerns in your cover letter.

A well-crafted cover letter does more than explain why you’re the right person for the job. It also gives you a chance to explain items on your resume that might otherwise be considered red flags.

“Address any issues that may give a hiring manager pause, such as gaps in employment,” advised Diane Domeyer Kock, senior vice president and managing director at Robert Half.

Unfortunately, studies have shown that an unemployment bias exists, as some companies are reluctant to hire out-of-work people. However, the cover letter allows you to reclaim the narrative and demonstrate that you are an ideal candidate despite your employment history.

6. Don’t just repeat your resume in your cover letter.

While your cover letter should reference material from your resume, it shouldn’t simply be a word-for-word repeat. According to Jane Trnka, a career coach with Rady School of Management at UC San Diego, job candidates can use their cover letter to expand where necessary and discuss their listed experiences from a different angle.

“Craft the letter to acknowledge the requirements of the role and culture of the organization while highlighting the skills and experiences that align with the job description,” Trnka advised.

A cover letter is a great place to discuss any volunteer work or side projects that may not be on your resume but are relevant to the job you’re applying for.

7. Proofread and fact-check your resume.

As mentioned earlier, it’s imperative to check and double-check your cover letter for any grammatical or factual errors. Even the smallest mistake can make a bad impression on the person reading your letter.

“If there are errors of any kind, it’s a huge red flag,” warned Guryan Tighe, leadership coach and founder of Fourage. “This is your one opportunity to impress [the hiring manager] and show who you are. If there are typos, misspellings or formatting issues, it’s generally an automatic out.”

8. Keep your cover letter brief.

Hiring managers are busy and usually have many applications to review. Keeping your cover letter concise and to the point will improve the chances of it being read. It also makes the hiring manager’s job easier – which is always a good thing.

“The best cover letters can [be] concise, friendly and transparent,” explained Chris Wood, managing partner of Paige Technologies. “The best cover letters get right to the heart of why we are a great fit for them and why they are the best fit for us.”

Get your foot in the door

Perfecting your cover letter is an essential step in the job search process. You must spend time researching the company and crafting a creative, personalized letter that shows hiring managers you’ll be a valuable addition. Your cover letter should be unique to you and unique to each company you apply for. 

But a great cover letter only gets your foot in the door. If you want to secure the job, you must carefully prepare for each part of the job search process. Whether it’s the cover letter or the interview, each step is a chance to show why you and the company you want to work for are a perfect fit. 

Tom Anziano and Sean Peek contributed to this article. Source interviews were conducted for a previous version of this article.

Create your Europass Cover Letter

Europass helps you to develop a structured, consistent and professional cover letter guiding you through each step. You can create new cover letters or edit existing ones using the Europass tool to create and edit cover letters.

How does Europass help?

Europass will guide you step by step through the process to help you create a good cover letter with all the essential information. You can create, store and share cover letters in 31 languages , choose from different templates to customise your application and share them easily from your Europass Library . 

Create your Europass

How to write a good cover letter

A cover letter should highlight your motivation to apply for a specific job or opportunity, and demonstrate why you consider yourself to be the best candidate. Your cover letter should refer to particular examples in your CV and describe why these are relevant for the job vacancy you are applying for.

Read carefully

Read the vacancy notice carefully and highlight the skills that relate to the requirements of the position in your cover letter.

Use keywords

Use the keywords when you list your soft skills as mentioned on the vacancy notice (punctual, organised, team-player and so on).

Have short and clear paragraphs that show different aspects clearly.

Get to know the employer

Take time to research the employer to gain valuable insights into the culture of their organisation and make references in your cover letter to one or two key points.

Keep it short

You cover letter should not be longer than one page.

• First paragraph - why you are motivated to apply for the position,
• Second paragraph - how you are the most suitable candidate for the position, and
• Third Paragraph - why the company is a good match for you.

Use formal tone

Use a formal, polite tone and make sure there are no spelling mistakes.

Use simple fonts

Use simple non-decorative font styles, normal font-sizes (11-12) and optimal spacing (1 or 1.5).

Helpful EU services

Eures - the european job mobility portal.

Find jobs from all over Europe

Working abroad in other EU countries

Information, help and advice on EU rights related to work

Education and training in other EU countries

Information, help and advice on EU rights related to learning

You may be interested to read

Create your Europass CV

Europass and data privacy

Plan your career with Europass

Share this page.

• Skip to main content
• Keyboard shortcuts for audio player

NPR defends its journalism after senior editor says it has lost the public's trust

David Folkenflik

NPR is defending its journalism and integrity after a senior editor wrote an essay accusing it of losing the public's trust. Saul Loeb/AFP via Getty Images hide caption

NPR is defending its journalism and integrity after a senior editor wrote an essay accusing it of losing the public's trust.

NPR's top news executive defended its journalism and its commitment to reflecting a diverse array of views on Tuesday after a senior NPR editor wrote a broad critique of how the network has covered some of the most important stories of the age.

"An open-minded spirit no longer exists within NPR, and now, predictably, we don't have an audience that reflects America," writes Uri Berliner.

A strategic emphasis on diversity and inclusion on the basis of race, ethnicity and sexual orientation, promoted by NPR's former CEO, John Lansing, has fed "the absence of viewpoint diversity," Berliner writes.

NPR's chief news executive, Edith Chapin, wrote in a memo to staff Tuesday afternoon that she and the news leadership team strongly reject Berliner's assessment.

"We're proud to stand behind the exceptional work that our desks and shows do to cover a wide range of challenging stories," she wrote. "We believe that inclusion — among our staff, with our sourcing, and in our overall coverage — is critical to telling the nuanced stories of this country and our world."

NPR names tech executive Katherine Maher to lead in turbulent era

She added, "None of our work is above scrutiny or critique. We must have vigorous discussions in the newsroom about how we serve the public as a whole."

A spokesperson for NPR said Chapin, who also serves as the network's chief content officer, would have no further comment.

Praised by NPR's critics

Berliner is a senior editor on NPR's Business Desk. (Disclosure: I, too, am part of the Business Desk, and Berliner has edited many of my past stories. He did not see any version of this article or participate in its preparation before it was posted publicly.)

Berliner's essay , titled "I've Been at NPR for 25 years. Here's How We Lost America's Trust," was published by The Free Press, a website that has welcomed journalists who have concluded that mainstream news outlets have become reflexively liberal.

Berliner writes that as a Subaru-driving, Sarah Lawrence College graduate who "was raised by a lesbian peace activist mother ," he fits the mold of a loyal NPR fan.

Yet Berliner says NPR's news coverage has fallen short on some of the most controversial stories of recent years, from the question of whether former President Donald Trump colluded with Russia in the 2016 election, to the origins of the virus that causes COVID-19, to the significance and provenance of emails leaked from a laptop owned by Hunter Biden weeks before the 2020 election. In addition, he blasted NPR's coverage of the Israel-Hamas conflict.

On each of these stories, Berliner asserts, NPR has suffered from groupthink due to too little diversity of viewpoints in the newsroom.

The essay ricocheted Tuesday around conservative media , with some labeling Berliner a whistleblower . Others picked it up on social media, including Elon Musk, who has lambasted NPR for leaving his social media site, X. (Musk emailed another NPR reporter a link to Berliner's article with a gibe that the reporter was a "quisling" — a World War II reference to someone who collaborates with the enemy.)

When asked for further comment late Tuesday, Berliner declined, saying the essay spoke for itself.

The arguments he raises — and counters — have percolated across U.S. newsrooms in recent years. The #MeToo sexual harassment scandals of 2016 and 2017 forced newsrooms to listen to and heed more junior colleagues. The social justice movement prompted by the killing of George Floyd in 2020 inspired a reckoning in many places. Newsroom leaders often appeared to stand on shaky ground.

Leaders at many newsrooms, including top editors at The New York Times and the Los Angeles Times , lost their jobs. Legendary Washington Post Executive Editor Martin Baron wrote in his memoir that he feared his bonds with the staff were "frayed beyond repair," especially over the degree of self-expression his journalists expected to exert on social media, before he decided to step down in early 2021.

Since then, Baron and others — including leaders of some of these newsrooms — have suggested that the pendulum has swung too far.

Author Interviews

Legendary editor marty baron describes his 'collision of power' with trump and bezos.

New York Times publisher A.G. Sulzberger warned last year against journalists embracing a stance of what he calls "one-side-ism": "where journalists are demonstrating that they're on the side of the righteous."

"I really think that that can create blind spots and echo chambers," he said.

Internal arguments at The Times over the strength of its reporting on accusations that Hamas engaged in sexual assaults as part of a strategy for its Oct. 7 attack on Israel erupted publicly . The paper conducted an investigation to determine the source of a leak over a planned episode of the paper's podcast The Daily on the subject, which months later has not been released. The newsroom guild accused the paper of "targeted interrogation" of journalists of Middle Eastern descent.

Heated pushback in NPR's newsroom

Given Berliner's account of private conversations, several NPR journalists question whether they can now trust him with unguarded assessments about stories in real time. Others express frustration that he had not sought out comment in advance of publication. Berliner acknowledged to me that for this story, he did not seek NPR's approval to publish the piece, nor did he give the network advance notice.

Some of Berliner's NPR colleagues are responding heatedly. Fernando Alfonso, a senior supervising editor for digital news, wrote that he wholeheartedly rejected Berliner's critique of the coverage of the Israel-Hamas conflict, for which NPR's journalists, like their peers, periodically put themselves at risk.

Alfonso also took issue with Berliner's concern over the focus on diversity at NPR.

"As a person of color who has often worked in newsrooms with little to no people who look like me, the efforts NPR has made to diversify its workforce and its sources are unique and appropriate given the news industry's long-standing lack of diversity," Alfonso says. "These efforts should be celebrated and not denigrated as Uri has done."

After this story was first published, Berliner contested Alfonso's characterization, saying his criticism of NPR is about the lack of diversity of viewpoints, not its diversity itself.

"I never criticized NPR's priority of achieving a more diverse workforce in terms of race, ethnicity and sexual orientation. I have not 'denigrated' NPR's newsroom diversity goals," Berliner said. "That's wrong."

Questions of diversity

Under former CEO John Lansing, NPR made increasing diversity, both of its staff and its audience, its "North Star" mission. Berliner says in the essay that NPR failed to consider broader diversity of viewpoint, noting, "In D.C., where NPR is headquartered and many of us live, I found 87 registered Democrats working in editorial positions and zero Republicans."

Berliner cited audience estimates that suggested a concurrent falloff in listening by Republicans. (The number of people listening to NPR broadcasts and terrestrial radio broadly has declined since the start of the pandemic.)

Former NPR vice president for news and ombudsman Jeffrey Dvorkin tweeted , "I know Uri. He's not wrong."

Others questioned Berliner's logic. "This probably gets causality somewhat backward," tweeted Semafor Washington editor Jordan Weissmann . "I'd guess that a lot of NPR listeners who voted for [Mitt] Romney have changed how they identify politically."

Similarly, Nieman Lab founder Joshua Benton suggested the rise of Trump alienated many NPR-appreciating Republicans from the GOP.

In recent years, NPR has greatly enhanced the percentage of people of color in its workforce and its executive ranks. Four out of 10 staffers are people of color; nearly half of NPR's leadership team identifies as Black, Asian or Latino.

"The philosophy is: Do you want to serve all of America and make sure it sounds like all of America, or not?" Lansing, who stepped down last month, says in response to Berliner's piece. "I'd welcome the argument against that."

"On radio, we were really lagging in our representation of an audience that makes us look like what America looks like today," Lansing says. The U.S. looks and sounds a lot different than it did in 1971, when NPR's first show was broadcast, Lansing says.

A network spokesperson says new NPR CEO Katherine Maher supports Chapin and her response to Berliner's critique.

The spokesperson says that Maher "believes that it's a healthy thing for a public service newsroom to engage in rigorous consideration of the needs of our audiences, including where we serve our mission well and where we can serve it better."

Disclosure: This story was reported and written by NPR Media Correspondent David Folkenflik and edited by Deputy Business Editor Emily Kopp and Managing Editor Gerry Holmes. Under NPR's protocol for reporting on itself, no NPR corporate official or news executive reviewed this story before it was posted publicly.