phd thesis on marketing strategies pdf

v table of contents 1. introduction of the dissertation 1 1.1 background of the dissertation 1 1.2 dissertation purpose 5 1.3 research questions 8 1.4 theoretical underpinning 8 1.5 research methodology 10 1.6 organisation of the dissertation 14 1.7 references 15 1.8 appendix 21 2. analysing export behaviour through managerial

Theses/Dissertations from 2009. An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context, Brent L. Baker. Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation, David Earl Fleming.

marketing communication strategy. Specifically, the work aimed at assessing the extent online platform improves the effectiveness of integrated marketing communication strategy. To achieve the objectives of the study, the researcher employed descriptive survey where the marketing/sales department officers of three organization were sampled

This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions. The first chapter is an overview of the problems addressed in the dissertation and the main findings. The second chapter develops a theory-based, cost-effective method to estimate the demand for new

In my dissertation, I intend to study the impact of digital marketing on firms' pricing strategy as well as on consumers' intrinsic behaviors in the post-Internet era. In the first study, I examine a novel hybrid pricing model, featuring both online advertising and digital promotion. Endogenizing product prices as a decision variable, I ...

ADVISOR: GetieAndualem. (PhD) 2 May 2022 . 1 ... PERFORMANCE FROM EMPLOYEE PERSPETCIVE OF COMMERCIAL BANK OF ETHIOPIA BY TSIYON SEYFU A THESIS SUBMITTED TO ST. MARY'S UNIVERSITY SCHOOL OF GRADUATE STUDIES IN PARTIAL FULFILLMENT OF THE ... When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price ...

The effects of social media strategy. on consumer engagement are significant (Edosomwan, Prakasan, Kouame, Watson, & Seymour, 2011). Research findings suggest that social media strategy has a positive effect on organizational performance, with an increase in market share, sales growth, profits, and customer.

United States who effectively used social media marketing strategies to increase customer engagement. Data were collected from semistructured interviews and analyzed using thematic analysis. Four themes emerged: marketing strategies used, platforms used for social media marketing, measurement of success, and key challenges and advantages

How do marketing strategy making processes influence the effectiveness of marketing outcomes? This paper provides a critical literature review and a research agenda on this topic, based on the ...

PhD journey, I have been challenged many times and there are a number of people, whose help, encouragement and inspiration I would like to acknowledge. First and foremost I would like to thank my supervisor, Professor Steve Young for his excellent supervision, without which it would have not been possible for me to complete this thesis.

The Rational Planning Approach. It is a formal strategic planning process that used as a mechanism to create a successful strategy. According to McDonald (1996), it is just market planning or strategic marketing planning. The aim of strategic market planning is to create a competitive advantage over rival firms.

A study on social media marketing would be best founded upon an understanding of the concept of marketing as a whole before narrowing down to the concept of social media marketing. The practice of marketing has been around for millennia. Traditionally goods and services were sold in physical stores (shops). It rapidly

This thesis deals with sustainable marketing, as well as the necessity for more sustainability. The purpose of this thesis was to determine the importance of ... marketing strategy and marketing mix - will be looked at from a sustainability point-of-view. Chapter 4 will provide the methods for the data collection and data analysis. The

The rise of social media undoubtedly provides opportunities. This thesis will focus on the three digital marketing strategies: content marketing, live streaming e-commerce, and trust fission. As a marketing method that has existed since the paper media era, content marketing has been given new meanings in the social media era.

research in green marketing in contrast to the other developing nations (Khare, 2014). Due to the increasing recognition of green marketing especially in emerging nations, the key focus of this study is to investigate the impact of green marketing on consumer purchasing patterns and decision making in Telangana, India. 1.2 Context and Rationale

Using automated marketing strategies helps to bring more customized customer experiences as well as saves our time and money. This thesis aims to explore the various impacts of AI in marketing in the modern world. The key questions that the author considers in this thesis are: What is the impact of AI on marketing sector? How

I dedicate my dissertation work to my family, who have walked with me on this journey. Special gratitude goes to my parents, Christopher and Mary Karue for their support and ... The study examined the relationship between the marketing strategies of cost leadership and differentiation on firm performance specifically customer satisfaction. In ...

Phd Thesis Marketing Strategy - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Scribd is the world's largest social reading and publishing site.

Three main categories to which those research papers belong to are identified: (i) Communication and Marketing (C&M); (ii) Design and Production (D&P); and (iii) Culture and Society (C&S). Each ...

Establishing the antecedents and outcomes of service climate. Kotze, Theuns G. (University of Pretoria, 2021-07) The aim of this article-based thesis was to develop and test four structural models of the antecedents and outcomes of service climate on data collected from frontline employees, store managers, and customers nested in 70 ...

2.4.2 Social media marketing, strategies and nature of the message As explained earlier, luxury brands were reluctant to developing social media marketing strategies (Lee & Watkins, 2016). According to Arrigo (2018a), the hesitation was driven by three aspects: first, the digital world is complex and versatile.