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How to Address a Cover Letter With Examples

Options for Addressing a Cover Letter

• Letter Without a Contact Person
• Non-Gender-Specific Names

What Title to Use

• Address an Email Cover Letter
• Review a Sample Cover Letter

Before You Send Your Letter

One of the trickiest parts of writing a cover letter comes at the very beginning. Much of the time, you won’t know exactly who will read your letter. How do you address your cover letter when you don’t have the contact person’s name and/or gender ?

First of all, try to find out the name of the contact person. Some employers will think poorly of an applicant who does not take the time to learn the hiring manager’s name. Also, take care not to assume that you know the gender of the recipient based on the name. Many names are gender-neutral, and some hiring managers may identify as a gender other than male or female.

It’s also possible that you’ll do your research and still be unable to figure out to whom you are addressing your letter. In that case, it's better to be safe and use a generic greeting . It's also acceptable to start a letter without a greeting and start with the first paragraph of your letter .

You have a lot of options when addressing your letter. Learn more about the possibilities before you make your choice.

How to Address a Cover Letter Without a Contact Person

There are a variety of general cover letter salutations you can use to address your letter. These general cover letter salutations do not require you to know the name of the hiring manager.

In a survey of more than 2,000 companies, Saddleback College found that employers preferred the following greetings:  

• Dear Sir/Madam (27%)
• To Whom It May Concern  (17%)
• Dear Human Resources Director (6%)
• Leave it blank (8%)

Do keep in mind that terms like "To Whom It May Concern" may seem dated, so the best options may be either to use "Dear Hiring Manager" or not to include a greeting at all. Simply start with the first paragraph of your letter.

How to Address a Cover Letter for a Non-Gender-Specific Name

If you do have a name but aren't sure of the person's gender, one option is to include both the first name and the last name in your salutation, without a title that reveals gender:

• Dear Sydney Doe
• Dear Taylor Smith
• Dear Jamie Brown

With these types of gender-ambiguous names,  LinkedIn  can be a helpful resource. Since many people include a photo with their profile, a simple search of the person's name and company within LinkedIn could potentially turn up the contact's photograph.

Again, you can also check the company website or call the company’s administrative assistant to get more information as well.

Even if you know the name and gender of the person to whom you are writing, think carefully about what title you will use in your salutation.

For example, if the person is a doctor or holds a Ph.D., you might want to address your letter to “Dr. Lastname” rather than “Ms. Lastname” or “Mr. Lastname.” Other titles might be “Prof.,” “Rev.,” or “Sgt.,” among others.

When you address a letter to a female employer, use the title “Ms.” unless you know for certain that she prefers another title (such as “Miss” or “Mrs.”).

“Ms.” is a general title that does not denote marital status, so it works for any female employer.

How to Address an Email Cover Letter

Hiring managers get a lot of emails each day. Make it easy for them to scan your email and follow up by including a clear subject line and a signature with your contact information. It's important to address the email cover letter correctly, including the name of the person hiring for the position if you have a contact, to ensure that your letter gets noticed.

Subject Line of Email Message

Never leave the subject line blank. There is a good chance that if a hiring manager receives an email with no subject line, they’ll delete it without even bothering to open it, or it could end up in their spam mailbox. Instead, write a clear subject indicating your intentions.

List the job you are applying for in the  subject line of your email message , so the employer knows what job you are interested in. They may be hiring for multiple positions, and you will want them to identify the position you’re interested in easily.

How to Address the Contact Person

There are a variety of  cover letter salutations  you can use to address your email message. If you have a contact person at the company, address the letter to Ms. or Mr. Lastname. If you aren’t given a contact person, check to see if you can  determine the email recipient's name .

If you can’t find a contact person at the company, you can either leave off the salutation from your cover letter and  start with the first paragraph  of your letter or use a  general salutation .

How to Format the Salutation

Once you have chosen a salutation, follow it with a colon or comma, a space, and then start the first paragraph of your letter. For example:

Dear Hiring Manager:

First paragraph of the letter.

Body of Email Cover Letter

The body of your cover letter  lets the employer know what position you are applying for, and why the employer should select you for an interview. This is where you'll sell yourself as a candidate. Review the job posting and include examples of your attributes that closely match the ones they are looking for.

When you're sending an  email cover letter , it's important to follow the employer's instructions on how to submit your cover letter and resume.

Make sure that your email cover letters are as well-written as any other documents you send.

If you have attached your resume, mention this as part of your conclusion. Then finish your cover letter by thanking the employer for considering you for the position. Include information on how you will follow up. Include a closing, then list your name and your  email signature .

Your email signature should include your name, full address, phone number, email address, and  LinkedIn Profile URL  (if you have one) so it is easy for hiring managers to get in touch.

Firstname Lastname  Street Address  (optional) City, State Zip Code  Email  Phone  LinkedIn

Sample Cover Letter

This is a cover letter example. Download the cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Sample Cover Letter (Text Version)

Mary Garcia 12 Rogers Avenue Townville, New Hampshire 03060 555-555-5555 mary.garcia@email.com

February 17, 2021

Franklin Lee

CBI Industries 39 Main Street Townville, New Hampshire 03060

Dear Mr. Lee:

I was excited to see your ad for the operations assistant position in your Townville offices.

I have five years of experience as an operations assistant/associate. In my most recent role at ABC Corp., I fulfilled orders, resolved customer issues, ordered supplies, and prepared reports. In previous roles, I’ve done bookkeeping, data entry, and sales support. Basically, anything your department needs to run smoothly, I can do – and most likely, I already have experience doing it.

My other skills include:

• Strong communication skills, in person, in writing, and on the phone
• Excellent attention to detail and organization skills
• Top-notch customer service
• Experience in the industry and passion for the product
• Adept at all the usual professional software, including Microsoft Office Suite

I’ve included my resume for your review. Please contact me if you have questions or would like to schedule an interview. Thank you for your consideration.

Signature (hard copy letter)

Mary Garcia

Review Cover Letter Samples: It’s hard to write cover letters from scratch. To make life easier – and to make sure you don’t forget any of those pesky formatting rules —start by reviewing cover letter samples . Sending an email version instead? Look at a few examples of email cover letters to get started.

Customize Your Cover Letter: Why personalize your cover letter every time you apply for a job? Because even similar job titles have different requirements. The goal of a cover letter is to show the hiring manager that you’re the best candidate for this particular job. Customizing your cover letter will help you emphasize your skills and experience and how they fit with the job requirements .

Spell-Check Names: Before sending your cover letter, make absolutely sure that you have spelled the hiring manager’s name correctly. That is the kind of small error that can cost you a job interview.

Carefully Proofread Your Letter: Whether you're sending an email or uploading or attaching a printable cover letter, it's important to make sure that your cover letter and resume are written as well as any other business correspondence. If you can, have a friend proofread before you hit send, to pick up any typos or grammatical errors.

Saddleback College. " Your Resume is Your 1st Interview ," Page 14. Accessed Feb. 17, 2021.

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How to address a cover letter?

I'm sure that you had to create a cover letter at some point in your job search. And like most other job seekers, you probably came across this problem: "How to address a cover letter?"

Most of the time, you have no idea who is going to read the cover letter.

So, how to address a cover letter without a name?

Hiring managers get roughly 100-200 resumes every day. And, they are already under a lot of pressure to sort the resumes.

On top of that, if they get cover letters that do not have proper formatting and do not address the hiring manager in the cover letter header, mark my words; they will surely throw your resume away.

In a resume cover letter, minute details make or break your chance of being hired.

So, you need to make sure that you know how to address cover letter correctly.

Don't worry!

In this blog, we will tell you everything you need to know about:

• Who to address cover letter to?
• How to address a cover letter without a name?
• How to find out who to address a cover letter to?
• How to address an email cover letter?
• How to address a cover letter for internal position?
• What should you not do when addressing a cover letter?
• Example of Proper Cover letter address format?
• Some common question about how to address cover letter

Who to Address a Cover Letter To?

Ideally, you need to address your cover letter to hiring managers , not the recruiters .

In many job postings, the name or email address of the hiring manager is given.

If you are lucky enough to find such job listings, then you are sorted. You can write a personalized cover letter addressing the hiring manager directly.

Unfortunately, not many job listing sites give the name and email address of the contact person.

Do not quit and send the cover letter without a name.

Go to the company website/about page and see if it has the list of staff.

That way, you can probably get the hiring manager's name or someone from the talent acquisition department to whom you need to address your cover letter.

The critical aspect is to do a lot of research .

Suppose you still don't find any name or contact information of anyone in the hiring department. In that case, you can also address your cover letter to someone in authority in other departments, such as the senior manager or the head of the department you are applying for.

It is a hundred times better to address your cover letter to someone in the organization than not addressing it at all.

At least, this way, they will understand that you are not throwing rocks in the dark. You have done your research and have good ideas about the organization.

Also Read: How to write a stellar cover letter in 2022?

How to Address a Cover letter Without a Name?

There are plenty of generic cover letter salutations you can use in your cover letter. These generic cover letter salutations eliminate the need to know the name of the contact person.

The only drawback is that you have no option to personalize your cover letter.

A survey conducted by Saddleback College has seen that only 8% of hiring managers are ok with a cover letter without name. But 92% of hiring managers prefer to have some address in the cover letter.

• Dear Hiring Manager (40%)
• Dear Sir/Madam (27%)
• To Whom It May Concern (17%)
• Dear Human Resources Director (6%)

However, we don't recommend you to use to whom it may concern in your cover letter address.

Instead, the best general salutation can be "Dear Hiring Manager."

If you want to personalize the address, you can address your cover letter to the specific department you are applying for. For example, "Dear Digital Marketing Department."

How to Address Cover Letter When You Don't Know Hiring Manager's Gender?

There will be times when you will find the gender-neutral name of the hiring manager. In that case, altogether avoid using gender-specific cover letter addresses. Instead, address with their both name and last name in the salutation like this:

• Dear John Doe,
• Dear Charlie Brown ,
• Dear Taylor Paisley,

Hiration Pro Tip : In this type of gender-neutral name, you can search for the person on Linkedin to find out their gender. Alternatively, you can search on the company page or call the company reception to get more information about the hiring manager.

How to Address Cover Letter When You Know Hiring Manager's Gender?

If you know the hiring manager's gender, things will be much easier for you. For men, you can address the hiring manager with "Mr.," but things get a bit tricky for female hiring managers.

Imagine this,

You have addressed the hiring manager with "Miss.," and if she turns out to be married, it will not look good on your part. You definitely do not want to offend your hiring manager.

Instead of "Miss" or "Mrs.," use " Ms.," which does not focus on their marital status.

• Dear. Ms. Moore,
• Dear Miss Jane,
• Dear Mrs. Black,

Should You Address the Hiring Manager With Only Their First Name?

If you know the hiring manager personally, only then can you use their first name to address the cover letter. Else, address the letter with their full name.

How to Use Professional Titles When Addressing a Cover Letter?

If the hiring manager has a professional or academic title, don't forget to address them by their title. You can write the full title like this:

• "Dear Doctor Taylor,"

Or you can use the abbreviated form like this:

• Dear Dr. Taylor ,
• Dear Sgt. Park,
• Dear Prof. Hoverman,
• Dear Principal Fury,

Also Read: How long should a cover letter be?

How Do You Find Out Who to Address a Cover Letter To?

If you don't find the hiring manager's name and contact information on the job description, don't just leave it like that! Do some research and put some effort into finding the name and email id of the hiring manager.

It may take some extra effort, but it shows that you are interested in this job. This section will tell you everything you need to know about finding the hiring manager's name and to who you address a cover letter.

Call the Company

Calling the company to ask for a hiring manager's details is the best way to accurately determine the hiring manager's name and number.

• Call the company desk
• State who you are and why you are calling
• Tell that you are applying for a job position and confirm who the hiring manager is for addressing in the cover letter.
• Most of the time, the hiring manager will happily give you the information you need.

Tip : When taking their name, ask for the spelling of the hiring manager's name. You do not want to screw up the spelling.

If the company desk refuses to give information for any reason, don't worry; we have four other ways in our arsenal.

Network With People Working With Prospective Employer

The second best way to get the hiring manager's name and contact information is to connect with your prospective employer's employees.

This way, you can ask your connection to refer you to the hiring manager or ask for the hiring manager's contact information when a job becomes available.

It is easier than you think.

Just do a quick Linkedin search and see the employers active on Linkedin.

Now, slowly start engaging with the person you want to connect with.

After a couple of days, send them a personalized connection request and slowly build a rapport.

You do not want to ask right out for reference after introducing yourself. Instead, add some value to the conversation, and show genuine interest in them.

This process takes some time, but the connection you will make with these people will take you a long way in your professional journey.

Read the Job Description Carefully

It is a sad truth that most job seekers do not read the job description carefully. In this way, they miss vital information and potentially the hiring manager's contact name and details.

Most of the job descriptions contain the email address of the hiring manager at the end. And you can easily find the name of the contact person with the email address.

Most professional email ids contain the name of the person and the company name. For example, [email protected] has two parts- Judy.M and hiraiton.com.

And if you search on Google by the first part of the email address "Judy.M" and the company name, there is a high chance that you will find the Linkedin profile of the respective person. And you can get to know other information about them as well.

Find Out Who Will Become Your Superior or Manager

Many job descriptions include the details about the reporting manager. In such cases, you need to address your cover letter to the reporting manager.

You can find more information about the reporting manager by a quick Linkedin search with the reporting manager's job title and the company.

If the company is larger, there may be multiple individuals with the same job title. In that case, you can further narrow down your search by location.

Do an Online Search

Another easy way to search for the hiring manager is by simply doing a Google search. Google will show you the most relevant results for your search query. Example: See in this example how the first result itself answered your question.

Also Read: How to address a cover letter without name?

How to Address a Email Cover Letter?

We live in a digital age now.

Nowadays, most candidates send email cover letters to the hiring managers. And hiring managers get 100s of email cover letters daily.

To stand out from these 100s of email cover letters, you need to make sure your email cover address is perfect.

1. Subject Line of Email Cover Letter

The first thing the hiring manager will see is your email cover letter subject line. So, never leave the subject line blank.

Hiring managers sort the email cover letters by the job title. And if your cover letter does not have a subject line, it will not show in the hiring manager's list.

Here is an example cover letter subject line :

Subject line: Job Application for Video Editor Position, Ref: Hanna Moore

2. Address the Cover Letter in the Correct Way

The rules of a formal cover letter and an email cover letter salutation are similar. You can refer to the previous section of this blog to know more about it. Here is an example of an email cover letter address

• "Dear Mr. Doe,"

Note : Recent trends have seen many job seekers do not include "Dear" in the salutation. You can do that too. There is nothing wrong with it.

Also Read: How to start a cover letter for maximum impact?

How to Address a Cover Letter for Internal Position?

If you address the cover letter to higher management or hiring manager, always use their name to address in the cover letter.

luckily, since it's an internal position, you can easily find the name of the person by asking your colleagues.

What Not to Do When Addressing a Cover Letter

Even if you did everything right on your resume and cover letter, starting it wrong may cost you a chance to get a call for an interview.

Let's see what you should not do when addressing a cover letter.

Do Not Address the Cover Letter to the Recruiter

" Recruiters do not read cover letters. "

Recruiters only sort the resumes by keywords and forward the same to the hiring managers.

This is the golden rule you need to keep in mind when addressing a cover letter. Always address the cover letter to the hiring manager.

Do Not Address the Cover Letter to an Ex. Hiring Manager

Company websites do not get updated regularly. If a hiring manager leaves the company, you may still find their name and contact information on the website or other third-party websites. So, be extra careful when addressing a cover letter.

Spelling the Hiring Manager or Company Name Wrong

Do not sabotage your first impression by making a spelling mistake on the hiring manager's name or the company name. It demonstrates a lack of attention to detail.

Do Not Start With a Bland Greeting

Avoid using to whom it may concern cover letter address. It is very generic and shows utter laziness on your part. It projects that you did not put much effort into writing the cover letter.

Example of a Cover Letter Address Format

Here is an example of a proper cover letter address format:

Frequently Asked Questions

How to address a cover letter to a large company.

If you have to address a cover letter to a large company, and you don't know the hiring manager's name, you can always address the cover letter to the department you are applying job to. For example:

• Dear Finance Department
• Dear Marketing Team
• Dear Customer Service Department

Can I get creative with my cover letter address?

There is no restriction on being creative with addressing a cover letter. It is essential to research and understand who your audience is and if he/she will appreciate your creativity.

For example, if you do something creative with your cover letter salutation to apply in a creative field, it will get the hiring manager's attention.

On the other hand, if you apply for a technical position, you might hold off from showing your creativity on the cover letter address.

Should a cover letter address the company location?

It is a traditional practice to include the company address in the cover letter. Primary because it is a formal document, it would be better to add the company address before starting your cover letter.

Should a cover letter header include the candidate's address?

The candidate's address is an essential part of the cover letter. If not the whole address, at least City, Country should be mentioned in the cover letter. Example:

• "Pine Bluff, AR"

This helps the hiring manager sort the candidates based on location.

Also, the Application Tracking Softwares sort the resumes and cover letters based on their locations. And if your location is not mentioned in the cover letter, it might get unnoticed by the ATS software.

Should a cover letter header, and resume header be the same?

Ideally, your cover letter header should be the name of the role you are applying for. And resume heading should be your current job title. For example, if you are currently working as a data analyst, your Resume headline should be something like:

• "Jr. Data Analyst."

And you are applying for a Data Scientist position, then your cover letter heading should be,

• "Data Scientist"

There is no hard and fast rule, but this is the approach we at Hiration follow, and it has been working for our clients.

You can also write the same heading for the cover letter and resume if you like. It has some added advantages. If the cover letter gets misplaced, it will be a lot easier to trace it back to the resume.

How to write the intro to a cover letter?

If you want to hook the hiring manager to read your cover letter, you need to write a professional intro explaining why you are applying and what role you are applying for.

You need to remember that hiring managers are often dealing with recruitment for more than one position. And it will help them if you specifically mention what role you are applying for.

Key Takeaways

With that, we have come to the end of this blog. By now, you should get all of your questions answered. But still, if you have any questions regarding how to address a cover letter and who to address a cover letter, let's go over the key takeaways of the blog:

• Do not send the cover letter without addressing someone.
• If you do not know who to address, call the company desk or go to LinkedIn to search the hiring manager's name.
• If you do not know the name, you can address the cover letter with "Dear Hiring Manager,"
• Alternatively, you can address the cover letter to the head of the department you are applying for. For example: "Dear Sr. Marketing Manager,"
• Make sure to use accurate professional and academic titles with the name of hiring managers.
• Do not use "To whom it may concern." It is old-fashioned and does not impress the hiring manager nowadays.

Go to Hiration career platform which has 24/7 chat support and get professional assistance with all your job & career-related queries. You can also write to us at [email protected] and we will make sure to reach out to you as soon as possible.

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How to Write a Cover Letter in 2024 + Examples

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

• What’s a cover letter & why it’s important for your job search
• How to write a convincing cover letter that gets you the job (step-by-step!)
• How to perfect your cover letter with the Novoresume free checklist
• What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

• Header - Input contact information
• Greeting the hiring manager
• Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
• Second paragraph - Explain why you’re the perfect candidate for the job
• Third paragraph - Explain why you’re a good match for the company
• Formal closing

Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

In certain cases, you might also consider adding:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

• Your Full Address 
• Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

• Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
• Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

• Best Regards,
• Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

• Professional email
• Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

• Did you mention 2-3 of your top achievements?
• Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

• Did you identify the core requirements?
• Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
• A cover letter goes in your job application alongside your resume
• Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
• There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
• Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

• How to Write a Motivational Letter
• How to Write a Resume with No Work Experience
• Most Common Interview Questions and Answers

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Explore the risk management approach in everything. Return to MyPath Blog .

No Name? No Company Address? Here’s How to Address Your Cover Letter

You were almost done with your application, but approaching the finish line, you hit a snag. How are you supposed to write a cover letter without the company address? How about a cover letter without the name of the hiring manager? You don’t want to make a bad first impression, and you don’t want your application to be misplaced. Fortunately, there are a few ways around this.

Addressing a Cover Letter with No Name

Letters are a type of social interaction, so it’s best to address letters to their recipient. But, if you don’t know the name of the person receiving your resume and cover letter, you do have options:

• Do some light research. Before addressing a letter to an unknown recipient, start by searching the company websites for the name of hiring managers, recruiters, and HR employees. You can also search through LinkedIn, or by using GlassDoor’s interview section. For many smaller organizations, it’s also possible to email and ask.  
• Keep it professional. Sometimes your research won’t turn up anything and you’ll be left without a name to address. In that case, instead of addressing the letter to an individual, you can address the letter to the job title of the reader. For example, “Dear Hiring Manager of [Company].” If you can’t narrow down a job title, there’s always “To whom it may concern.”

Addressing a Cover Letter without a Company Address

Companies with several locations may have multiple addresses. Companies involved with remote work may have no address at all. When writing a cover letter without an address, you have several options:

• Double-check for an address online. You may not have found it immediately, but diligent research can often turn up results. Consider checking the contact/about section of a company’s website, or searching for a Google My Business listing. Beyond that, you may also consider contacting the Department of Revenue to learn their state location, and follow up with their local chamber of commerce.  
• Use the address of the company headquarters. It’s descriptive, professional, and better than leaving the address blank. This approach often makes sense for remote work, and for larger organizations where applications are passed through an HR department.  
• Use their P.O. box number. If you can’t find a headquarters address, using a P.O. box number is the next best thing. Like with a headquarters address, it shows you made an effort.  
• Leave the address blank. While an address can help prevent busy HR departments from misplacing your letter, outside of those circumstances, going without an address on your cover letter is not a grievous mistake. Hiring managers usually have more important things to worry about.

Find More Interview Advice on the MyPath Blog

Taking these kinds of small steps can help probably won’t define you as a candidate, but they can fine-tune your application for success. For your next step, you’ll want to learn how to Describing Yourself in an Interview , master the “Strengths and Weaknesses” Question , and then Crafting a Post-Interview Follow-Up Email .

There’s always more you can learn to set yourself on the path for career success. If you’re still searching for the right career path, try our Career Wizard Tool to see how your abilities and interests may align with a career in risk management.

More From Forbes

How to craft a compelling cover letter.

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During the job application process, you should always submit a cover letter alongside your resume. This is particularly important when you’re applying for more competitive, senior positions.

A carefully crafted cover letter allows you to grab the recruiter’s attention and explain to them why you're the best candidate for the job.

But this will only happen if it’s well-written, so your cover letter needs to be persuasive, concise, and engaging. That’s a lot of pressure on just a few sentences, but getting it right will boost your chances of getting a response.

Here is how to craft a compelling cover letter, along with some top tips to increase your chances of securing an interview.

Understand how to set out your cover letter

Your cover letter should appear in the body of an email or as a message if you’re applying through a job site. You should avoid attaching your letter as a separate document, otherwise the recipient is unlikely to read it.

It’s also important that you keep your cover letter short and sweet, remembering that recruiters are busy people and they have to review a lot of applications every day.

With that in mind, it’s best to stick to between 4 and 6 short and snappy sentences.

Make your subject line appealing

The first thing the recruiter will see when they open their inbox is the subject line and a bad subject can instantly ruin your chances of them opening your email at all.

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Instead, you need to stand out and give them a reason to read on.

Don’t simply label the email with the job title or the phrase ‘job application’. Go one step further to prove you are the perfect candidate in just a few words.

What this means is providing a subject line that is a short summary of your experience. For example, ‘project manager with 15 years experience’ or ‘web developer with JavaScript experience’.

Kick-off with a strong introduction

The purpose of your cover letter is to engage the reader instantly and make them want to review your resume and get to know more about you.

So you need to kick off with a strong introduction.

This means addressing the recipient by their name, whether that’s the hiring manager or the employer. You might need to do a little research to find this information, either using the job description, LinkedIn, or the company website.

You should also try to steer clear of overly formal greetings like “Dear sir/madam” and instead, take a professional but friendly tone starting with ‘hello’ or ‘hi’.

Next, your introductory sentence should outline which role you're applying for and demonstrate what makes you the most suitable candidate for the role.

Crafting a compelling cover letter can be the key to securing your next role.

Showcase your most relevant skills and experience

It can be tricky to know what to include in your cover letter , but the body of your email (or message) should be made up of three or four sentences that highlight your key skills and experience.

You can use the job description to determine which skills and abilities are most important to the employer. That way, you can highlight these and show them what you have to offer.

You should also provide examples from past roles that prove how your previous experience has shaped you and made you the ideal candidate.

Just remember that you only have a few sentences in which to impress them, so first focus on any requirements that are essential to the job. That way, the reader can instantly see that you’re a good fit.

This will encourage them to open your resume.

End with a strong call to action

You should conclude your letter by once again expressing your enthusiasm for the role and stating your desire to secure a personal interview.

Remember, recruiters are busy people, so it’s also important to thank them for taking the time to read and consider your application.

Proofread your letter very carefully

Once you've finished writing your cover letter, you need to proofread it thoroughly to make sure there are no errors. In fact, it’s best to do this several times.

A polished and compelling cover letter should not have any spelling or grammatical mistakes.

This looks unprofessional and sloppy, so take the time to re-read your application. You might even consider using an online spell checker or have a friend or family member review your letter before you send it off, just to be sure.

A well-structured cover letter, complete with tailored, impactful writing is the key to standing out in a crowded job market, and help you to land a job quicker than the average time of 3.8 months.

So, if you hope to secure an interview, be sure to use these tips and insights to craft an engaging and compelling cover letter. It may only be a few sentences long, but it really can give you a competitive edge.

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Innovative Cover Letter Strategies for 2024

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By:  Aurora Nightly

Published: Mar 22, 2024

The importance of leveraging innovative cover letter strategies can’t be overstated. With the job market evolving rapidly, technology continuing to reshape recruitment processes, and competition growing fiercer by the day, students and professionals must adapt their approaches to cover letter writing to remain relevant and impactful.

Below, you’ll find various inventive techniques for approaching cover letters that will effectively showcase your skills, experiences, and unique value propositions to prospective employers.

Understanding ATS

First, it’s important to understand what Applicant Tracking Systems (ATS) are and how they’re used. The main goal of ATS is to streamline recruitment by scanning resumes and cover letters for relevant keywords and qualifications. So, to optimize your application’s chances getting noticed, you need to tailor your cover letter to align with ATS requirements. That involves incorporating industry-specific terms and highlighting relevant skills and experiences.

It’s also important to proper format your cover letters and make their content as clear as possible, which will improve readability for ATS (and for hiring managers). So, opt for a clean, easy-to-read layout that makes your content stand out. Use a standard font style and size, such as Arial or Times New Roman, to ensure readability across different devices and platforms. Next, maintain consistent formatting throughout your cover letter, including margins, spacing, and alignment. You can also use bullet points to highlight key achievements or qualifications for quick reference.

Personalizing and Customizing

Personalizing and customizing your cover letters significantly enhance your job application. Just like  you would  tailor your resume  to fit a specific job description, your cover letter should also be customized for each application. One way to do this is to address hiring managers by name and reference specific details about the company or the job position. This demonstrates your genuine interest and attention to detail. Also, consider mentioning recent company achievements, projects, or values that resonate with you. In addition, provide concrete examples, showcasing how your skills and experiences align with the job requirements. Finally, make sure to express your enthusiasm for this specific role.

Storytelling

Embracing a storytelling approach in your cover letter can elevate your job application to new heights. By weaving a narrative that showcases your professional journey and accomplishments, you engage hiring managers on a deeper level. Sharing anecdotes that highlight your skills, challenges, and significant achievements ill attract their attention and create a memorable impression.

Storytelling also allows you to compellingly convey your passion and enthusiasm for the role. And crafting a narrative-driven cover letter makes you more relatable and demonstrates your communication skills. Finally, sharing stories about your experiences can provide talking points for a  successful future interview , helping you articulate your qualifications more effectively.

Highlighting Achievements

Effectively showcasing your achievements and accomplishments in your cover letter can significantly boost your chances of landing the job. Highlighting quantifiable accomplishments demonstrates your tangible contributions and value to potential employers. So, strive to include specific examples and metrics to illustrate the impact of your work, such as increasing sales revenue by a certain percentage or completing projects ahead of schedule. Emphasizing your successful track record will capture hiring managers’ attention and differentiate yourself from other candidates. Moreover, showcasing your achievements reinforces your credibility and suitability for the role.

Adding Multimedia Elements

Exploring the integration of multimedia elements into your cover letter can provide a unique edge in today’s competitive job market. For example, consider incorporating links to your online portfolio or online videos that showcase your skills or achievements. However, you must ensure compatibility and professionalism when multimedia is included in your application. So, opt for formats that are widely accessible and easily viewed across different devices and platforms.

Demonstrating Industry Knowledge

Demonstrating industry knowledge in your cover letter is a great way to show potential employers that you’re informed and engaged. So, stay up to date on the latest trends, developments, and challenges in your field by regularly reading industry publications and following relevant blogs or forums. If it makes sense to, you might include specific examples of industry insights or trends in your cover letter, showcasing your understanding of the industry or role. You might also want to highlight any relevant certifications, courses, or workshops you’ve completed to demonstrate your commitment to staying informed. Finally, you could discuss how your knowledge can benefit the company, whether it’s by offering innovative solutions or adapting quickly to industry changes.

Originally published by The Vault .