selling house presentation

25 Tips To Create The Ultimate Real Estate Listing Presentation

If you’re a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation.

This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. 

Tips For Preparation

1. build and maintain your online presence.

In today’s internet-driven world, people do their research on you before they even speak with you. Focus on building and maintaining your online presence across social media, Zillow and Realtor.com , and your website.

Interact with your audience across these platforms so that people get a sense of your personality. You want to attract people who are actually interested in working with you.

The more people know of you before you show up, the easier the appointment will go. They’ll already have an idea about your experience and your process, which gives you a great foot in the door.

2. Practice Your Presentation

Remember, it’s ok to feel nervous. Try practicing your real estate listing presentation out loud before going to the client’s home. Repeat it enough times until you feel confident in your delivery. Having a firm grasp on the main points of your presentation will help tame your nerves.

3. Visit Active Listings in the Client’s Neighborhood/Area

A unique tip that most agents don’t take the time to do is to visit other active listings in the client’s neighborhood before your listing appointment. 

This will give you more knowledge about the area, and you’ll see the prices of other homes in the area. Sellers will appreciate this extra work because it shows your dedication.

5. Drop Off A Pre-Listing Package

One tip that will start you off on the right foot before the listing appointment even starts is to drop off a real estate pre-listing package . The package should include any marketing materials you have created, including a description of your unique value proposition and marketing plan.

When you drop off your real estate pre-listing package, make sure that it is presented professionally. Use binders, folders, and be sure it’s personally branded.

Tips For During the Presentation

5. share your story in under 2 minutes.

Clients want to get to know you and your business, but make sure you keep it short. The main goal in your real estate listing presentation is to get the client talking more about themselves and their goals in selling their home.

Tell a brief story about what you do and what makes you different from other realtors. If this isn’t your first listing, talk about successful listings you’ve handled in the past.

6. Have Good Posture and Body Language

Most experts agree that 70% to 93% of all communication is nonverbal . So whether you’re touring the home or sitting down with your clients to get to know them, be sure your back is straight, you aren’t slouched, and you don’t cross your arms. And of course, give all your attention to your client as they are speaking and practice basic listening skills.

7. Use Social Proof to Your Advantage

If you have some previous listings under your belt, be sure to leverage them as social proof and use them to your advantage. For example, add in quotes from satisfied past clients, or share a success story regarding a previous transaction.

Having social proof in addition to what is online goes a long way in impressing your potential client. It will also help to establish you as a real estate professional with authority and knowledge in the real estate industry.

8. Personal Statistics

Along with social proof, be sure to include some personal statistics about your previous listings, such as:

• Average days on market
• Average list price to sales price ratio
• How you compare to the market average

9. Create a Slide Deck to Stay on Task

A classic slide deck or PowerPoint presentation is the best way to keep your pre listing presentation organized and flowing smoothly. It’ll help you stay focused from one point to the next, so you don’t end up rambling throughout your presentation.

10. Have a Marketing Plan

Come up with a comprehensive  real estate listing marketing plan  for listing your client’s home. Be sure to include the following marketing material:

• How you will leverage social media
• Which websites their listing will be shown on
• Advertising strategy
• Any broker groups or email lists you plan to use
• If you plan on holding open houses , and if so, how often
• Professional photos  and video

Don’t skimp on photos in your marketing strategy. Even if it seems expensive, professional photos will showcase the home much better than personal photos. In addition, you’ll build a beautiful portfolio to show future clients. They will take notice of how much better your photos look compared to your competition and want to work with you as a result.

11. Introduce the Power of Your Brokerage

If you have a brokerage, be sure to talk about what makes your brokerage unique. Highlight past experience and successes, and focus on how your brokerage will add value to your client’s listing as well.

12. Ask Questions, Build Trust, and Identify Motivation

Before you tour the home or jump into your own background, sit down and ask the client some questions to get to know them, build rapport, and understand their goals for selling their home. Some good questions to ask include:

• The reason they want to sell their home and what date they need to move by
• What area they are looking to move to, and if they’ve already found a home there
• What’s more important to them: selling their home quickly, or for the best price
• What their alternative plans are in case their home doesn’t sell
• What their ideal listing agent would look like
• How much they still owe on their mortgage and whether or not the property has any liens
• If there are any hidden issues with the home
• Their experience level with selling homes, and what those other experiences were like

The more you can connect with the client in these first 15 to 20 minutes, the better the listing presentation will go.

13. Tour The Home

Next, after you’ve gotten to know the seller, ask them if they can give you a tour of the inside and outside of their home before you begin your presentation.

As they’re showing you around, have them point out details about their home. For example, any work they’ve done and any work they know needs to be done before they sell the home.

Your goal is to get them to point out that their house isn’t perfect. This will give you a couple of details to lean on later when you’re discussing the price.

As you’re walking through the house, be very observant and take your time looking at every aspect, including the ceilings.

14. Tailor Your Presentation to Relate to Sellers Motivation

Use the client’s answers to the questions above to create a story in your real estate listing presentation. Go through a comparative market analysis ( CMA ) and show them the listings that have and haven’t sold in the area.

For example, you might find a listing that was priced way too high, sat on the market for 125 days, and sold for 10k below its listing price. Explain to your client all these details, and then show them a listing of another home that was perfectly staged and photographed.

Show them how it got a contract in seven days for above the asking price, which may also be their goal for their own home. This way, you’re creating a more relatable story for your client, and they will want to follow the same strategy as the second home.

Tips For Research

15. do your research.

Everyone knows that knowledge is power, and power breeds confidence. Doing your research ahead of time will give you the knowledge you need to keep the ball in your court.

One strategy is to call recently sold listings in your client’s neighborhood and ask those agents how they thought the sale went and if they can give you any tips on selling in the area.

16. Automated Values

Be sure to cover Zestimates and tax values in your presentation. The prospective seller probably came across these numbers already and will want to know if they are accurate or not.

A couple of questions you can ask your clients to get an estimate of what they think their home is worth include:

• What do you think your home is worth, based on the research you’ve done?
• What number do you think is a good starting point for your home?

17. Local Market Statistics

During your real estate listing presentation, have some statistics on hand for the local market so that the client can compare their home to others in the area. These should include:

• Average days on the market for homes in the area
• Average sales price
• Price per square foot
• Inventory level

18. Neighborhood Comp Analysis

Be ready with a comp analysis. Choose four to five other homes in the neighborhood that are similar to the client’s home and become familiar with the ins and outs of those properties.

After you’ve toured their home, you’ll have a better idea of which comp to show them.

You can let them know how long they can expect the selling process to take based on the average list price to sales price, sold comps, available comps, and days on the market.

Tips For Moving Forward

19. refine value.

Once you have a good feel for the home, let the home seller know if you think the home’s value should be higher or lower than your initial assumption based on the market data.

At that point, you can tell them that you recommend listing their home for X amount to have the most realistic chance of selling it.

In order to figure out a good price, you can use the MLS to find out the average list price to sales price ratio for a certain neighborhood.

20. Outline Your Pricing Strategy

Go through your pricing strategy and let your clients know how you determine if a home is above, fair to, or below the market value.

21. Explain Your Sales Process

Your real estate listing presentation is a great chance for you to go through each step of your sales process, from pre-listing to closing. Explain every detail, so your clients can know what to expect when working with you.

22. Additional Included Services

Offer the client any other services that you and your team provide. This could be transaction management, a preferred vendor list, or buyer services.

23. Don’t Be a “Yes” Agent Just to Win New Business

Stay firm on your process and pricing. Some sellers will see if they can get you to negotiate on your own terms. However, this isn’t advisable. Stick to your process and price, and be confident in your knowledge and research.

24. Prepare For Some Objections and Lots of Questions

To that end, be prepared to face some  real estate objections  and questions about your experience, process, and pricing. Some of the questions might include:

• What makes you different from other realtors in the area? How are you better?
• Why do your credentials make you the right person to sell my home?
• How familiar are you with this market? Have you sold homes in this area before?
• What is your opinion on my home, and what do you think we can do for it to sell better?
• Do you have an ideal list price in mind for my home? If so, is it lower or higher than what I think it is?
• What are your sales and marketing strategies for listing a home?
• How many other clients are you working with, if any? Will your workload affect your ability to work on my home?
• I’ve spoken to another real estate agent who said they would list my home for a certain percent. Can you match that?

25. Follow up with a Thank You Note

Even if you don’t walk away with a  signed listing agreement  in hand, be sure to send a thank you note. Mail this out the day before your appointment, so it arrives soon after the appointment is over. This will ensure you make a good impression on everyone you meet.

Final Thoughts on 25 Steps to Win a Real Estate Listing Presentation

Whether it’s your first real estate listing presentation or you are a seasoned Realtor, these 25 steps can help you build a successful real estate business and bring the most amount of value to your clients.

Keep in mind that in the end, how you treat people will be more impactful than anything you say or do.

Would You Like To Partner With Me?

I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together , we can make this year your best yet!

Similar Posts

61 Compelling Real Estate Quotes You’ll Want To Share Today

Whether you’re a real estate agent, in the market to buy a home, or an investor looking to make a stable investment, these quotes will be sure to give you some inspiration to pursue your goals. Real Estate Quotes for Agents Working as a real estate agent can certainly be a difficult job. But as…

Coffee And Contracts: A Powerful Combo For Real Estate Success

Are you a real estate agent looking to simplify your marketing efforts and attract new clients? Look no further than Coffee & Contracts. As a real estate agent, your main focus is helping people find their dream homes. Coffee & Contracts aims to make our job as an agent as easy as possible by providing…

The 3 Most-Effective Expired Listing Scripts You Need In 2023

Getting started with expired listings can seem like a nerve-racking lead generation strategy. You face rejection, having to learn scripts, presenting at the listing appointment, and selling a listing that already didn’t sell at least once. But I’m here to tell you that it’s not nearly as challenging as you may think. It’s just a…

11 Proven Ways To Get Real Estate Listings For FREE In 2023

The average Realtor sells 12 homes a year. That might not sound like a lot. But the “average” real estate agent really isn’t average at all. Some agents are part-time. Other agents focus on rentals. Real estate listings aren’t like eBay listings. Some listings are destined to become expired listings — they’re just priced too high….

Facebook Business Page: Essential Reasons to Prioritize It Over Personal Profiles

Are you still managing your real estate services through a personal Facebook profile? If so, you’re potentially missing out on a plethora of benefits that could take your business to the next level. The problem lies in the limitations personal profiles offer, with restrictions on follower count, lack of access to critical advertising tools, and…

11 Valuable Blogging Tips For Real Estate Agents In 2023

In today’s media-driven world, professional blogging has become more and more lucrative as a means of promoting business and providing value to the consumer. Blogging for real estate is an especially valuable opportunity that can help to grow your brand.  In this post, we will get into everything you need to know about blogging for real…

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• [email protected]

Casanova Brooks

Licensed Agent

• August 28, 2021

25 Real Estate Presentation Ideas and Tips: How to Make it Work

Table of contents.

Presentations are a big deal in the entire business realm. It is even more important for a real estate agent to get more listings and, consequently, sales.

The goal of a real estate agent’s presentation should be to educate clients on what they need to do to buy or sell their property as quickly and for as much money as possible.

This blog post will discuss 25 real estate presentation ideas and tips that can help you create an effective presentation, from layout ideas to social media tactics and everything in between.

Tip #1: Build a strong online presence and keep it active

A real estate listing presentation will be more accessible and more convincing with a strong online presence . Build and keep your LinkedIn, Facebook, Twitter, and other social media accounts in order. These sites serve as an excellent way for potential buyers to find out about you.

Building an online presence will also make it easier to find prospective clients through sites like Zillow. It also helps a lot when you constantly follow conversations about real estate in your area. 

Social media channels let you engage with people talking about topics related to the industry, helping you establish yourself as an expert online.

One of the most successful real estate agents once wrote on their Facebook page, saying, “It is important for agents to have a strong presence online because buyers will often search for properties by going directly onto websites such as Trulia or Zillow instead of asking their agent first.

Therefore, if they don’t see listings from local agents, then there’s no chance for them to buy them.” Truer words were never spoken.

The more time you spend building up relationships and making connections on these platforms, the better off you’ll be when it comes down to getting your listing and making a sale.

Keeping active means posting useful information constantly and engaging your audience. When writing social media content:

• Use the three primary colors (red, blue, and yellow) for headings.
• Bullet points may be appropriate when describing features such as “This property has five bedrooms” but not necessary otherwise.
• Provide information about where people would find specific keywords – with bullet points for features such as “This property has five bedrooms”

Tip#2: Prepare well before a presentation

A strong online presence is not enough. When the time comes for successful sales presentations , you want to build trust with your audience personally. And that means practicing well before the real thing.

Go through your real estate listing presentation template with your friends or just real people. Practicing the presentation will help you identify any issues or problems that may need some retouch. It will also give you a chance to see what people don’t understand so that you can provide more clarification in your presentation.

If possible, practice the real estate listing presentation with family members and friends before an important meeting, like attending open houses. The more comfortable they are with it, the better for both of your success. 

You should always do this even if there’s nothing wrong with the content. It is all about building your confidence. You never know how much time practicing could save you during a live event.

Here are a few suggestions you should consider:

Bring notes (written on paper) along as you practice so that you don’t have to memorize everything. And take note of what may need some fixing.

How to practice

Practice in front of a mirror. This way, if there are any issues with your body language or facial expressions, it will be easier to highlight and correct.

Put on the background music (if applicable) before practicing. This may sound unnecessary, but having the right mood set can make a big difference when presenting.

Be open to suggestions

If possible, get feedback from people who were not at your presentation about what they thought would help improve it. It’s always helpful to gain input from others. It enables you to know what is most important and how long your presentation should last.

Tip #3: Offer tours for the listings

Touring the listing is one marketing strategy that will get you on the best terms with your lead as a real estate agent. It allows you to show them what their future home will look like, improving your chances of getting a sale.

Before the tour starts, make sure you know your way around and how long your audience has to view the property. You’ll also want to pull up any listings in the area so that if they see something on the website or bulletin board they’re interested in, you can tell them more about it right away.

Tip #4. Your dressing code should sell your pitch

Dress for the occasion. Listing presentations are often an opportunity for leads that want to buy or sell their home to judge your capability. The way you dress tells them whether you are capable and professional.

Dress in a way that makes you feel comfortable, confident, and relaxed. They are part of your body language, which is one of the most important things to consider when pitching someone on buying or selling their home.

Don’t forget about accessories too – it’s not just what we wear but also how we wear it.

Here are some tips:

• Wear clothes that have colors corresponding with your company’s logo colors whenever possible.
• Think like an actor preparing for the stage: “dress rehearsal” before a live performance.
• Keep makeup simple to focus attention on what you’re saying; don’t let appearance detract them from the content.
• Presentation attire shouldn’t be overdone (too much jewelry, too much hair, etc.). Makeup, for example, can create a huge distraction. Fashion is about dressing to impress, but your presentation attire should make you feel more comfortable and confident.
• Presentations are all about what you say, so make sure your outfit won’t take that away.
• Be professional by wearing a dress or suit with simple colors and minimal accessories. Ladies: avoid tight clothing like tights.

Tip #5: Share your success stories, but be quick

You want to share your story quickly and with precision. Take less than 2 minutes to do so.

Consider this:

• First, introduce yourself and the topic.
• Express how you can help them solve their problem – this is also known as your value proposition.
• Include a list of benefits to both parties, so they know what’s in it for them.
• Make sure any marketing materials are up to date with current prices.

Use a memorable opening statement or quote that will grab attention right away. People have short attention spans these days. They need something interesting enough to keep listening.

Include testimonials from satisfied customers at the beginning or end of your presentation.

The aim is to grab their attention and make sure they stay tight. Ladies should avoid destructive products, like styling hair or accessories, too much jewelry, and the like. This brings us back to the point of dressing. 

Tip #6: Check posture and body language

Remember when we talked about practice? Well, one of the main aims of this step is to catch your confidence. 

Your posture and body language are essential but often overlooked aspects of a listing presentation. When actively presenting your marketing strategy and talking to the client, ensure you have an open posture.

This means slightly leaning forward with your hands in front of you. It may help encourage them to lean into the conversation as well. 

Standing too rigidly or sitting down can be perceived by buyers as being closed off from ideas outside their comfort zone; they’ll feel less inclined to share information about themselves.

Eye contact

If appropriate for the location where either you or a prospective buyer is seated, place one foot on top of the other leg while making eye contact when speaking. This is useful, especially with someone who might not be paying full attention due to distractions such as children crying or phones ringing. It will show confidence and give the impression that you are in charge.

Phone calls

If it’s a phone call, make sure to have good posture and keep your head up with your chin parallel to the floor. They may not see you, but this shows confidence on the end of the line as well.

Tip #7: Use social proof

One way to make your presentation more compelling is by using social proof. This data shows the benefits of the product.

A study from Stanford University showed that listing presentations with statistical evidence about how property will appreciate outperformed those without. Another online survey found listings with “better” comps sold for an average of $4500-6000 more than less effective ones.

Therefore, market data can be helpful as supporting evidence to back up any claims you might have about improving your client’s ROI on their home sale or purchase decision.

Merely showing them graphs that say things like “the local market has increased” is not enough. Instead, carefully select the information that supports what you’re saying so they believe you. What’s more, it makes your presentation worth listening to.

The most important thing you want prospective buyers to take away from a real estate listing presentation is that they should be excited about the property. And if it’s not exciting, why would they buy it?

An excellent way to do this might be by using social proof as evidence of a property’s value proposition or persuading them with a price strategy. 

One way to encourage people on the fence about something is by presenting an open-ended question at the end of your slideshow, which allows one to think out loud for a few seconds: “What does all this mean?” 

Sometimes just asking someone how much money we spent on our car can help them decide whether they will buy one. You can do the same with a property by asking, “What does this mean?” And then showing your facts about the market or any relevant aspect.

Tip #8: Leverage your brand's strength

If your real estate agent has a strong brand, this is an opportunity to use it. You can do so by mentioning it early on in the presentation and throughout. You might want to have it displayed as part of the slides or logo on them.

If you are not using your branding assets for presentations, there’s no need to mention anything about them. And if they are too flashy, people may be distracted from what you’re saying.

A good example of leveraging a brand well would be listing agents who sell homes with low maintenance requirements, such as those requiring little landscaping work before the sale (and thus lower expenses). This way, potential buyers know upfront how much time and money their purchase will save them.

Tip #9: Use slides to keep a good flow

Most agents use slides to keep a good flow. They can be suitable for an introduction, listing presentation tips, and more. 

There are many templates available from various sources that will give you an idea of what should go in your slide deck. For example, using colors and graphics to make it catchy or putting together short videos with captions describing why people might consider buying property in this area.

Videos may need editing skills, but most online video editors have free options that allow even a novice to quickly produce quality work.

You want your listing appointment to stand out and give you real value. And organizing your work into a slide deck may be the best way to do it.

Staying organized

The key is finding the right mix of slides for your presentation. For example, some agents use slides highlighting their knowledge and experience with other properties they’ve sold in the local market. This can give clients an idea of what you will have to offer them on this sale too.

You want potential buyers or sellers who attend your appointment to walk out satisfied, knowledgeable about pricing strategy, marketing strategies, and how social media can help sell their homes faster. You need more than just bullet points if you want these ideas to stick.

Tip #10: Share what happens when the listing goes live

What will listing with you look like? After going through your pre-listing strategy, explain how the listing will be announced and what to expect during the first weeks of running live.

This could be the best time to highlight your pro services. Tell them how often you will be in contact and how you will work together to sell their home quickly.

This is also when they start getting feedback on what’s going on in the market and how that impacts pricing decisions.

The first few weeks are crucial for establishing a rapport, so losing momentum is important.

Tip #11: Give it a personal touch

It’s good to be personal and let buyers know who you are. The best part about the internet is that not only can they see what you’re selling – but also who you are. Be sure to use personal pictures or videos in all of your listings; this will go a long way when making connections with clients.

Talk about how you like the neighborhood and how many sold listings are there. This builds confidence in the clients that this is a good area to buy.

Tip #12: Ask questions, build trust, and identify motivation

Often, real estate professionals are told to ask questions, build trust and identify motivation during the pre-listing presentation. Now is your chance to get into the habit of doing this with every client. So, set a goal for yourself.

The aim here is to get the seller or the buyer on the same page and help them identify the goals for their home. What are they looking to get out of this process?

It’s also crucial to ask questions about their expectations to better tailor your marketing strategy. Asking questions is not only engaging, but it also allows you to get to know your clients better. This can also help you determine how to communicate with them.

Use the chance to build a rapport with them. The person on the other side of your listing presentation needs to feel like they know you. With social media being such an integral part of our lives today, it’s easy to find out more about someone in just seconds.

Give Facebook or LinkedIn a try if you haven’t already. It’s a good way to tell them how you are willing to share what goes into each aspect of your workday. It will also show that there is no mystery between agents in your company. Then, potential buyers don’t have any questions left unanswered before making their decision.

Tip #13: Make a virtual tour of the home

If they haven’t seen the home in person yet, it’s important to offer a tour. This will allow them to see what you’re selling and may get excited about coming back for another visit. It will determine how much they like the property and think it is worth their time to come back.

Even if the client cannot make it to the face-to-face meeting due to the strict Covid-19 regulations, you can still give them a virtual tour. Technology has made the world a much smaller place, and we want to make it as easy for clients to see our listings as possible.

Tip #14: Focus your presentation on the lead's needs

Most real estate agents focus more on their business and forget about the client’s needs, which is a big mistake. Well, you need to change this and focus your presentation on what the lead needs. Try finding out as much information as possible about them and their interests before presenting a property for sale or rent.

Remember, it’s not what you want, but what they want. So make sure you find out what they are looking for before you show the property.

Also, this lets you give a more personalized presentation since it’s easy for them to provide you with all the information you need about their preferences. This can also mean you are selling to potential buyers and not just scouts.

Tip #15: Do your due diligence - Research properly on real estate listing presentation

Some agents don’t research anything, and this can hurt the client. You need to research properly before you show a property. 

If, for example, they’re interested in something that doesn’t fit what you are offering, or their budget, then it will be short-lived. Consider what’s best for both parties.

Doing your homework is very vital to provide accurate information and offer great service. Remember: “research makes right.”

This is a good way to know your client and their needs too. You want to find out as much about them and their interests before presenting a property for sale or rent. So, make sure you take some time to research upfront. The more time spent preparing for meetings with leads, the better chances you have of closing many deals.

Read about the current market conditions, what many buyers are looking for, and what sellers are willing to take. This will help you tailor your presentation and make the best recommendation possible for your lead.

Also, do not forget about new listings. You never know when a great property listing may come up on the market. Remember that this is an essential step in any real estate meeting because it sets up expectations from the beginning and builds trust with your client.

Before they see anything else, show them something they’ll want to view again. It’s always better if you can wow them early, which is why you may want to give yourself some extra time before their appointment starts.

If there isn’t enough time, then at least have one or two properties ready to go, but don’t spend too much time preparing just yet.

Tip #16: Make use of automated tools

One way to stay top of mind is with automated tools such as emails or text messages. These provide a constant reminder that you’re the agent they want on their side for this move.

Even if your client cannot be at the appointment due to factors Covid-19 regulations or any other reason, you can still show them our listings via technology. 

Again, a little preparation beforehand will ensure the meeting goes smoothly. It’s more personal than just sending out an email blast. In the end, this heightened level of service guarantees results.

To make sure everyone feels valued and important, use automation techniques , so potential clients know who you are. It puts them in control while making them feel appreciated because they don’t have to do anything other than clicking a link.

For instance, use a CMA tool when you want to show them a property. It will make the process even smoother and more personalized, so they feel like you’re on their side.

Automated tools let you build a listing presentation in minutes. Be careful though, they often are not optimized for your specific market and can be very expensive.

Tip #17: Draw statistics from the local market

Use a whiteboard or an overhead projector to show the market data and how you are positioned explicitly in that space.

A good real estate agent should quickly share statistics on the local market, their listing presentation and marketing strategy, and social proof (i.e., testimonials) of why buyers will want to work with them. This also includes what they offer, which sets them apart from other agents in the area,

You can then move onto pricing strategies for sellers based on comparable properties sold nearby over recent months.

Local market research aims to offer clients solutions and demonstrate a knowledge of the market. It helps you find something suitable for their needs.

Tip #18: Review the info your leads gives before the presentation

One of the most crucial tasks before you start your presentation is going through the information given by the potential buyer. This ensures that you are meeting all their needs and answering all questions on time. 

Be sure not to give away anything more than what they have told you, but if there’s a chance it could be good for them, then say so. It helps build trust when buyers know you care about what they want in a property without overselling or making promises which can’t be delivered.

This information will give you everything you want to know about the client and their home idea.

Tip #19: Share your honest opinion about the listing

This is the time to give your clients your personal opinion about the house. Do you think it’s worth the value, or should it be changed? What are some of the things you like about the property?

If it’s a seller, you can recommend listing their home for Y amount and give reasons why you think that will work. You want to be on the seller’s side, but that does not mean you agree with everything they say. You can download a CMA tool and use it to value the house.

Tip #20: Clearly share your pricing methods

Explain the pricing strategy you are using for this property. You can say that your value proposition is X amount, and if it sells for higher than Z% of homes in their area with similar features, they will make more money because there’s a good chance another buyer will come around again soon.

Make sure the sales price is well-defined and that your social proof is convincing. You need to give them a reason for investing in this particular property because it has some good attributes going for it.

Consider past real estate listing presentation references

You can use past experience and show photos of similar projects you have worked on. This is one of the best times to give your clients an inside look into your work.

The property listing presentation is a crucial aspect of the overall marketing strategy for an agent. It’s part of their job to get people interested in making an offer on that home. Showing they are invested in it keeps them motivated through outreach efforts like open houses and social media campaigns.

Tip #21: Clearly describe your sales process

After explaining the pricing strategy, you need to share your sales process in general. Your real estate listing presentation will make more sense if you show them your sales process.

You should tell them how you schedule a listing appointment, that they will be introduced to their agent during the first meeting and get some paperwork done, then go through an open house. 

The next step is showing your marketing strategy for this property so you can sell it quickly. You want to make sure they understand what’s coming up next in the process by providing these details before anything else happens.

Real estate agents have to give listing presentations that offer value to the clients. Remember, it’s not about you but about how your marketing approach will benefit them.

Tip #22: Brag a little with extra services

One of the biggest challenges you can face during a real estate listing presentation is convincing clients to invest in the property. You want them to come around quickly because you’re dealing with a time-sensitive market. And it’s your job to get people interested by giving them more details about what they can expect from this investment.

You can do this by talking about all of the extra services offered as part of the listing appointment process or other open houses you have hosted in the past. If there is an upcoming open house for this property, tell them about it before moving on, so they know what else is waiting for them if they decide to work with you.

You can take this time to make sure their expectations match reality. It’ll make much more sense to show someone your real estate presentation ideas if everything matches up logically.

You want to convince them that this is a good investment opportunity. Hence, you should talk about how similar properties in their area are selling for more than what they can expect from your price point. 

Apart from that, tell them why it’s worth investing right now because property prices are rising quickly, and waiting too long could impact their ability to make money off of this deal.

Tip #23: Show confidence in your presentation

If you want to explain why your pricing strategy will work to the seller, you must have convincing facts. That is one way real estate agents stay confident in their presentations.

Confidence is an important part of doing so. This is because you want to trust and believe in what you’re telling your audience so that they will believe it too. It’s crucial for the seller, too, who needs someone with experience and knowledge about how things work so they can make a good decision about their property listing presentation.

As stated above, always have factual information available when it comes time for giving presentations or marketing campaigns. All those numbers will add up in the end if sellers invest more into this property than necessary – which is one way agents stay confident in their approach during these sessions – they are sure.

Tip #24: Prepare to face tough questions

Create your pitch in a manner that addresses the questions that people are most likely to have so you can be ready for them. Try keeping your presentation or marketing strategy to be as small and concise as possible. This makes it easier to remember what you need when meeting with a seller about their property listing presentation.

The best way to make sure your clients understand everything on offer is by coming out well prepared. This will show an understanding of how things work in the real estate industry. 

It also keeps you calm during these sessions, which means more confidence in you from potential clients who may not know much about what all goes into buying a home.

Tip #25: Follow up - Send a Thank You note

Every real estate agent needs to follow up with their clients to show appreciation and make sure they’re still on board. You’ll get more referrals from grateful clients who realize how much time and effort goes into doing this job well, especially during these sessions where people look at your hourly rate as part of the overall transaction value.

Send an email or handwritten letter expressing gratitude. It will make them happy when they think back about meeting you while searching for property listing presentations online or elsewhere.

It also shows professionalism which is another reason sellers should want to work with someone like you, rather than someone who doesn’t care.

Real Estate Listing Presentation - Conclusion

With these 25 real estate presentation ideas and tips, you should have a lot of inspiration to help you come up with your successful strategy. The key is targeting the right audience and presenting them with something that meets their needs.

If this sounds like it’s worth exploring further, or if you want more information on how we can partner together to create a great marketing plan that drives sales by considering how your customers think, let us know.

Want To Partner with me to scale your Real Estate business?

I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their business by building additional revenue streams. together we can make your brand and your business stand out.

More to explore

Sell My House: Proven Strategies For A Quick Sale

Selling a house can be a daunting task, especially when faced with various factors that make the process difficult. One of the

Strategic Entry Points: Trading’s Winning Formula

You’re probably thinking that trading is just like winning the lottery, right? Well, you’re in for a surprise. The world of trading

Conquer the Future: Real Estate Industry Insights for 2024

In an era where change is the only constant, the real estate industry stands at a fascinating crossroads in 2024. Peering into

Home Blog PowerPoint Tutorials How to Prepare a Listing Presentation: Guide for Real Estate Pros

How to Prepare a Listing Presentation: Guide for Real Estate Pros

Do you want to close more leads on a regular basis?

In that case, you may need to level up your communication skills. To win more listings, move on from having a polite “pre-sales” chit chat with prospects to doing full-scale presentations of your services.

What is a Real Estate Listing Presentation?

A listing presentation is your pitch to a prospective seller to represent them in a Real Estate transaction. Succeeding with your presentation means that you will sign on a new client and receive a bigger commission this month.

But of course, there will be other agents knocking on the seller’s door, offering their services. In fact, 55% of sellers interview two or three agents before making the decision. So how do you get chosen among the sea of other agents? Wrong, if you thought that most prospects will stick with someone offering the highest listing price and asking for the lowest commission.

When putting up their homes for sale, most people want to partner with a competent, forthcoming and proactive agent, capable to broker the best arrangement for them. Obviously, the best Real Estate agents are rarely those charging the lowest commission.

In fact, the main goal of conducting a full-scale, deck-ready listing presentation is to persuade the prospect that you are their optimal choice.

The best listing presentation isn’t a brief oral interview on the porch; it’s a carefully staged, full-scale demo of your professional capabilities. Keep in mind that creating a listing presentation isn’t the only way to market effectively in your industry. There are dozens of other Real Estate marketing ideas that can help you beat out the competition and stand out from the pack. For example, if you can’t make time for an in-person listing presentation, consider recording a seminar and linking it to your email subscribers.

How to Prepare for a Listing Presentation: 7 Key Steps

Building a rapport with a new prospect is never easy. But there are a few quick neuroscience tricks you can leverage to appear instantly more likable to prospects, even before you pull out your Real Estate brochures and other collateral.

• Give a firm handshake . Scientists proved that a handshake preceding any social interaction has a strong positive impact on how the recipient will further evaluate this social interaction.
• Have some brew ready. Pleasant smells like those of fresh coffee make us act nicer to one another and be more cooperative.
• Appear interested and ask questions.  Again, science proves that people are more willing to engage with an interlocutor, eagerly posing questions, and also act in a more receptive manner.

Now with a few neat physiological tricks in your sleeve, let’s move on to how you should approach listing presentation design.

1. Open with a Brief Introduction

A Real Estate listing presentations can start with a short overview, recapping who you are, what you do and what’s your success record.

To save you time on design, we have lined up a few short Real Estate bio templates you can grab and customize.

Sellers want to be reassured that you can close the deal fast and secure them a fair price. They want someone confident in their abilities and capable to back up their skills with examples and data.

Here’s listing presentation sample questionnaire you can answer to fill in your first few slides:

What are your top skills? Are you a Real Estate marketing guru? Do you have exceptional graphic design skills and can create for sale by owner flyers that stand out from the crowd? Do you have a photography background and can shoot professionals photos without hiring any external help? Show exactly what you can do. Bonus point if you manage to align your key skills with your buyer’s needs.

How many houses have you sold in this area? It’s best to line up some fresh data e.g. the past 12 months. Specifically, mention what types of properties have you sold and whether any were similar to this particular buyer’s estate.

Now comes the tricky part: offer some numbers comparing the original list price versus the final sales numbers (if the latter are more favorable) and the average day on the market (DOM) numbers for the property.

Such numbers will also help you justify higher commission rates. Of course, every sane buyer would rather stick with an agent charging a higher rate (e.g. 6% commission for houses for sale), but who also secures them a higher sales price due to better marketing experience.

2. Toss in Some Social Proof

People are social creatures and thus, we are extremely prone to opinions shared by others. To learn what’s good, we observe what others are doing and this extends to our purchase decision making: 92% of consumers state that word-of-mouth recommendations carry the most value to them.

You shouldn’t hard-sell your services. Instead, just show that “others” already think you are that good . There are a few ways you can use “social proof” as a Real Estate agent:

Ask past sellers to provide quick testimonials (with photos) and use them in during your presentation. Here’s a quick example from one of our PowerPoint templates :

Add a separate slide highlighting your key achievements up-to-date (personal or agency-wide).  The good “boasting” figures to include are:

• Total number and value of properties sold.
• Total number of clients you have worked with.
• Average time to close a deal.
• Average customer satisfaction rate.
• “Big name” corporate clients and partners.
• Professional organizations you are part of e.g. National Association of Realtors.

Gather and display reviews online.  Of course, prospects will google you post-presentation. Your job is to ensure that they’ll find only positive stuff, rather than nothing at all. You can set up a dedicated profile on popular review services or display ratings directly on your website.

3. List The Benefits of Your Brokerage

Keep this one succinct and on-point. Most buyers are interested in just three things:

• Receiving a fair price for their property.
• Getting it sold off fast.
• Avoiding the associated sales hassle as much as possible.

Your Real Estate presentation should address how you will deliver them just that. You can also sweeten the deal here by including a few “promos” e.g. list special circumstances for when you will accept a lower commission or pitch them with some bundled promos your agency currently runs.

At this point, you should also explain how that communication will occur: what types of updates they can expect and when.

4. Walk The Prospect Through The Home Sales Process

Not everyone is experienced in flipping property. So be sure to customize your listing presentation template so that includes this optional slide – for when you are presenting to first-time buyers.

There’s no need to go into many details at this point. Just briefly mention the overall timeline, key milestones and what kind of actions we’ll be required from them.  All of this can be neatly packed into one slide like this one :

If needed you can separately walk them through the home inspection and appraisal processes; Real Estate presentations to the buyers; negotiations and closing process.

5. Present a Comparative Market Analysis for a List Price Range

Comparative Market Analysis (CMA) is another nugget to persuade the client that you know your deal.

The wrinkle, however, is that it’s not always easy to come up with good numbers if you are yet to see the property in person. That’s why most agents will do two CMAs. First, one using the comps and their educated guesses based on prices for similar homes. And the second, more refined CMA after seeing the property, talking to the owners and digging further into the data.

6. Explain Your Marketing Strategy

Image Source: StockSnap

What channels do you plan to leverage – digital, offline or a mix of both? Give the clients some general insights and explain why your approach works. They certainly don’t want to know all the nitty-gritty, but we’ll appreciate some general insights.

Show them a few video demos you have created; your standard property templates for websites; copywriting and other marketing collateral you plan to use and distribute during open house visits.

7. Wrap It Up with a Killer Case Study

The best listing presentation examples we have ever seen always included case studies. They are another form of “social proof”, and a direct illustration of your professional abilities.

You don’t need to make this one lengthy though. Just stick to a simple copywriting formula:

• Customer background (e.g. a mid-aged couple just like you based in NYC).
• Challenge: what kind of a problem those former customers had? (e.g. needed to sell a house in 1.5 months in an unpopular neighborhood).
• Solution: how your agency helped them?
• Results: some quick numbers illustrative the positive outcome you have helped them achieve e.g. house sold in 35 days for 5% higher than the initial listing price.

This way you are finishing your listing presentation with a bang, and encourage the prospects to take further action.

Listing Presentation Templates for Real Estate Pros

To ease up the processes of preparing for your listing presentation, our team has lined up a few neat templates you can download and customize in PowerPoint to match your current needs.

1. Commercial Real Estate Template for PowerPoint

A versatile template that could be easily adapted for both residential, commercial listings or for land sale listing presentation. It includes excellent slides (e.g. US Map slide ) to present your market analysis and pitch the approximate listing price.

Use This Template

2. Real Estate Industry PowerPoint Template

Another template that makes it easy to turn your scattered data into a coherent and persuasive story. Customize it in a few quick clicks in PowerPoint to match your corporate branding, add additional slides and elements from our collection and voilà – you now have a shining new listing presentation to dazzle even the most reluctant prospects!

3. Real Estate Listing PowerPoint Template

Work with all the assets required to showcase a property in a neat layout that contains tools such as market price comparison, team introductory slides, housing interior details, key features & more.

4. Residential Real Estate Illustrations PowerPoint Template

If you want to boost your listing presentation for real estate, get to know these professional-design vector images tailored for the real estate industry. A selection of slides that go through the entire process of acquiring a property from both realtor and customer’s perspective. High-end graphics to enhance the impact of your presentation.

5. Proptech PowerPoint Template

Get ready to introduce in-the-market properties with a high degree of smart home devices or sustainable housing solutions with a slide deck filled with visual cues for that talk. This tech-savvy listing presentation template is ideal for targeting properties to millennials and discussing the infrastructure in the neighborhood or building complex.

6. Real Estate Open House PowerPoint Template

Graphics can make or end a business deal, and that’s why your next real estate listing should count on carefully designed slides that boost the performance of your speech. This listing slide deck includes a selection of icons that help increase the retention rate of key information disclosed about the property while keeping the right balance between whitespace and content. With a striking color combination, go ahead and edit this template to meet the demands of your work.

Like this article? Please share

Agent, Listing, Real Estate, Realtor, Sales Process Filed under PowerPoint Tutorials

Related Articles

Filed under Business • September 6th, 2023

What is a Sales Pitch and How to Make an Effective Sales Pitch

In this article, we explore what a sales pitch is and how to create an effective one.

Filed under Business • April 15th, 2022

The AIDA Model: How to Attract Your Potential Customers?

The AIDA model is one of the many effective models that can be used to analyze the customer buying process and make a funnel analysis. In this article, we will explain how you can attract a stranger into a potential customer using the AIDA Model.

Filed under Business • April 13th, 2022

Building a Sales Funnel: Stages, How to Build, Examples, and Templates Included

In this article, we explain what a sales funnel is, and provide different sales funnel examples. Then, we dive into the stages of a sales funnel and how to build a sales funnel for a streamlined sales process.

Leave a Reply

• The Ultimate Real Estate Listing Presentation (+ Free Template)
• Work in Progress

Table of Contents

If you’re looking to buy or sell a home in the near future, then it’s imperative that your presentation is polished and compelling. We’ve created this easy-to use guide for presenting your real estate listing by breaking down each section of content into steps so that even the most inexperienced person can create an impressive final product very easily!

The “real estate listing presentation template free” is a presentation template that is fully customizable and comes with a free download. It includes 12 slides, a title slide, and a conclusion slide.

As a seller’s agent, your success begins with a strong listing presentation and pitch that will attract you clients right away. From the beginning to the finish of the process, the presentation informs clients about who you are and how you bring value. It contains local market statistics, an explanation of the whole process, and instructions on how to sell their house while offering comfort, creating confidence, and concentrating on the seller’s requirements. To get started, read our 11-step tutorial and receive a free listing presentation template.

Download a Free Listing Presentation Template & Refine Your Pitch

Download our free listing presentation template before starting from scratch with your own listing presentation or pitch deck. As you go through the stages below, use them as a guide, then customize your own presentation based on our instructions, adding your own photos, statistics, charts, and data. To get the greatest outcomes, each listing presentation should be tailored to the homeowner and property.

Free Template Download

If making presentations isn’t your strong suit, 99designs can aid you with all of your design requirements. They help to establish your brand via well created distinctive and memorable designs. You may either work directly with a designer or establish a contest to see who can build the greatest presentation for your style and demands using 99designs.

Visit 99designs.com for more information.

The 11 stages to a good real estate listing presentation that will help you get more sales customers are as follows:

1. Start with a quick overview.

The overview is a quick rundown of what your listing presentation will cover and how long they should anticipate it to continue. Some of this information may have been included in your pre-listing packet. The first section of the presentation includes who you are, your brokerage, and what you intend to learn from your customers throughout the listing presentation.

Remember that a great presentation doesn’t have to be lengthy to cover all of the essential points—30 to 60 minutes is a reasonable range, though some will require longer. First-time homebuyers, detail-oriented purchasers, and scared buyers may have more worries and queries than seasoned buyers.

Brief Bio & Introduction of Your Skills

A house seller wants an agent that is knowledgeable about their field and can effectively explain the sales process. Consider your position not just as a real estate agent, but also as an educator, in order to gain your customers’ trust and confidence in your capacity to sell their house.

Include the following information along with a small CV of your background:

• In the last year, the number of properties you’ve sold in their neighborhood
• If the properties you’ve sold are comparable to theirs, tell them about them (include a picture, if applicable)
• How rapidly have you sold houses that you’ve listed? (average days on market, if favorable)
• Closing pricing vs. list prices (were you over-asked, and if so, by how much?)

You may also use this part to boast (and gain client trust) about the prizes, certificates, or designations you’ve received that are relevant to this transaction. Simply connect all of these elements to your client’s property so that you can show value via hard effort, devotion, and a focus on their requirements.

What if this is your first listing presentation and you don’t have any real estate success statistics? Make use of your brokerage’s resources. Don’t do it alone if this is your first listing presentation. Bring a senior member of your team or brokerage with you so that your customers feel secure in the knowledge that they are dealing with a well-known organization.

Introduce Your Brokerage’s Power

Whether it’s your first or hundredth listing presentation, sellers want to know you’re backed by a respected firm. This not only ensures that you have a team of agents to deal with, but also that the organization has sold houses successfully for other homeowners. Make a strong case for why working with someone from your brokerage is a significant benefit.

Both large and small brokerages can provide a good deal. If you work for a larger brokerage, such as RE/MAX, Keller Williams, or Compass, you’ll probably be more concerned with figures like the number of homes sold in the previous year and the median home sale price.

If you work at a tiny boutique brokerage, on the other hand, you’ll want to highlight personalized service and your local origins. When working with a smaller brokerage, it’s common to emphasize customer service and the fact that your client won’t be simply another name on the list.

Return Your Attention to Your Customers

Now that you’ve persuaded the customer to hire you, it’s time to focus on what matters most: your client. Take the next few minutes to learn more about your homeowner. This stimulates conversation, makes the presentation more participatory and less boring, allows you to tailor your pitch to their specific requirements, and puts the homeowner at ease.

During your listing presentation, here are some questions you may ask to discover more about your seller:

Take notes on what matters most to your prospect to demonstrate your diligence and to ensure that you are attentive to their demands throughout the process. This knowledge will assist you in better aligning your pitch with your client’s requirements, emphasizing key points, and dispelling any doubts you may have.

If someone has already placed an offer on a property in a different area, they may need to sell their present home soon. You may use this information to convey to them how if their house is priced too expensive, it will take considerably longer to sell.

2. Provide Data on the Local Market

Bring the discussion back to the business of selling the client’s house now that everyone has been introduced. Presenting local market statistics for the neighborhood or location of the subject property is an excellent segue for commencing the sales section of your listing presentation.

Share historical market patterns, how rapidly properties are selling in the neighborhood, how many have sold in the last six months or year (depending on data available), and median price ranges. If prices tend to change depending on the time of year you want to sell the house, you may also want to add seasonal statistics and any other information that will assist homeowners understand the market data that has to go into pricing their home for sale.

This part may need more than one slide, but assess your audience to determine if you need to expand on any of the topics. Also, bear in mind that some of this data lends itself nicely to charts or graphs, and these visualizations may help the typical person grasp the information. While you can make these sorts of charts yourself (or with the help of your brokerage), it will take a long time.

It may be more convenient to get them through your MLS platform or to pay for a comparative market analysis (CMA) and listing presentation bundle from a provider like Cloud CMA. The commercial CMA software from Cloud CMA includes prepared charts and graphs that help you appear like an expert while also saving you time. They will also assist you with creating a print or digital version of your CMA report so that you may deliver it in person or electronically.

Cloud CMA may be found on the internet.

3. Describe the Selling Process

Give your customers an overview of the full sales process as you continue to educate them. Take enough time to ensure your customer understands what will happen over the process over the following several weeks or months, even if it doesn’t take hours. You should go through the following steps:

This section of the listing presentation should be tailored to your client’s previous experience selling houses. If you have a first-time seller, for example, you should take a bit extra time and stop every now and then to see if they have any queries. If you’re dealing with someone who has sold a lot of properties in the past, you’ll be able to get through this portion much more quickly.

Pro tip: Discuss how you and your customers will interact throughout the sales process, regardless of how much experience they have with the process. Ask your customers questions like these to establish expectations: What kind of contact do they prefer, and how often do they want to hear from you? Do they prefer to talk on the phone, send an email, or send a quick text? What will be their preferred method of communication with you? Everyone will be on the same page this way.

4. Get Your House Ready to Sell

After discussing the broad strokes of the local market, it’s time to zero down on your seller’s property. Even if you haven’t seen the house yet or are visiting it for the first time, it’s important to establish expectations for the seller in terms of how they will prepare their home for sale. While most house sellers are aware of this, it is critical that the client understands that it is their job to ensure that the property is in excellent condition in order to maximize the value.

The following are a few points to consider:

• Decluttering: When it comes to furnishings, less is often more. Many people have more belongings than they need. To make it more desirable, your seller may need to remove furniture and hire storage space to store unwanted goods.
• Buyers must visualize themselves living in the place to depersonalize it. The buyer will be able to see themselves in the property if family photos, nameplates, and other personal things are removed.
• Cleaning: Selling a messy house is tough since no one wants to inherit a mess. This may need a thorough cleaning or the hiring of a cleaning agency, particularly if there are pets in the house.
• Repairs: Because some buyers don’t want to purchase a property they’ll have to fix right away, it’s in the seller’s best interest to make sure all repairs are completed before the inspection. Depending on the status of the property, this might be anything from a broken cabinet hinge or leaking faucet to updating the electrical box or replacing the roof.
• Renovations: In certain situations, upgrading a room or a piece of your house may significantly raise the value of your home. For example, if upgrading the basement bathroom costs $5,000 and adds $15,000 to the home’s value, the seller’s time and money may be well spent.

Because this is basically their job, it’s critical to go through these issues with your customer. You don’t live there, and it’s in their best interests to get the most money for their house when they sell it.

Prepare to provide suggestions for reliable, licensed contractors and local cleaning firms. Keep in mind that you must perform all of these tasks within a specified time limit in order to promote, list, and show the home to potential purchasers.

5. Create a pricing strategy.

The recommended pricing of the house and the approach for establishing the suitable list price will be one of the most important aspects of your real estate listing presentation. It may be difficult to talk to your customers about figures without seeing or touring the property in person, but it is critical to explain how selling their house appropriately the first time can save them money in the long run.

Pro tip: Even if you’re acquainted with the neighborhood, perform a preliminary comparison study for yourself before the listing presentation to familiarize yourself with the subject property. That way, before completing a thorough comparative market analysis (CMA), you’ll be able to talk to your customers about price in general. For reference, you may also provide a sample CMA report from a prior listing.

With your customers, go through what a comparative market analysis study is and what your approach is. Show how factors like square footage, upgrades, the number of bedrooms and bathrooms, and current market trends influence price. Then explain how those factors influenced your recommended selling price for the seller’s home. Finally, you want to do all you can to ensure that the homeowner understands how pricing works and how you plan to get the greatest outcomes.

6. Go through your marketing strategy with your team.

Your customers will be extremely interested in discovering how you can utilize these components in terms of marketing and advertising. In general, it’s a good idea to concentrate on the marketing techniques you can bring to the table and how you can apply them to their property particularly.

To go along with your presentation, you may also give a short checklist that specifies these topics.

Staging a House

In addition to decluttering, depersonalizing, and cleaning their homes, Staging a House is an important topic to discuss with clients as part of your marketing plan. Even though staging a home is not required, according to the National Association of Realtors, 31% of sellers’ agents said they staged all sellers’ homes prior to listing them for sale, and 82% of buyer’s agents said staging made it easier for their buyer to visualize the property as a future home.

Staging a House before and after (Source: Elite Staging)

Staging a House is used primarily because it’s beneficial in creating a clean slate to help buyers visualize themselves living in the home, and can be done strategically to attract targeted homebuyer types. To learn more about Staging a House, check out our in-depth guide.

Virtual Staging a House (Source: BoxBrownie)

The average national cost for Staging a House is about $1,500, but clients can also stage their home virtually at a lower cost. Using a company like BoxBrownie allows sellers to pay per image, making it a cost-effective option for clients who want all the perks of Staging a House without breaking the bank. BoxBrownie also does floor plans, which can be a great addition to your marketing images.

Visit BoxBrownie.com for more information.

Photography & Videography

Whether or not the property is staged, explain how and why you’ll employ professional photography and videography in your marketing. Bad images detract from your marketing efforts and may discourage prospective buyers from seeing the property at all. Bring samples of excellent and terrible images from other listings, as well as listing photos from your photographer, to properly describe the difference in quality.

An example of bad vs. excellent photography (Source: Photographics)

Many brokers and homeowners are preferring to provide video or virtual tours of their properties in addition to photos to increase engagement and provide purchasers with a 360-degree experience. You may incorporate an example of video marketing for previous listings with your listing presentation if you’ve done it before.

Drone video shows a property from a unique and entertaining perspective. Drone video highlights the breadth of residences that are huge or have enormous areas of land, making even ordinary properties seem spectacular. Our drone photography and video tutorial will teach you new methods to boost your real estate listing presentations if you want to learn more about utilizing drone footage.

You may also utilize a service like Matterport or Fiverr to help you make videos. Fiverr has a variety of freelancing services that may assist with images, videos, virtual staging, and other aspects of your listing’s promotion. To meet your demands, choose from a range of pros at various pricing ranges.

Visit Fiverr.com for more information.

Marketing to Buyers Directly

In addition, conventional marketing approaches are likely to be used into your strategy plan. Many people expect you will just list their house on the market and call it a day, so make sure you describe all of the various locations where you promote to buyers directly.

Here are some marketing strategies you may be doing and should mention to the seller:

If you’re looking for more marketing ideas you can pitch to your homeowner, check out our list of 29 Easy Real Estate Marketing Ideas & Strategies for Success here.

7. Use All Major Platforms to Promote Your Business

You’ll use your marketing materials on both offline and online advertising venues once they’re ready. You should inform the sellers that you want to market to the fullest degree feasible in order to bring them several offers, which will include using as many platforms as possible.

Local Multiple Listing Service (MLS)

Because some customers are unfamiliar with the multiple listing service (MLS), a quick explanation of the system and its function is beneficial. Explain how it makes their listing accessible to agents all over the world, how it will be available for buyer’s agents to present to their clients after it’s posted, and how the process works in general. It’s also worth noting that only real estate brokers have access to this site, therefore you’ll be able to find eligible buyer prospects from other MLS users.

Website & Landing Page

Whether you create your own IDX-enabled website or utilize the one provided by your brokerage, your online presence will be a major selling element for most homeowners. If you use IDX, emphasize how their listing will appear not only on your site but also on the IDX websites of dozens of other brokers.

Discuss how many visits your website receives (especially if the figures are remarkable), how it is structured to work, and how sales-oriented it is. For a visual, including a snapshot of your website and landing page. For example, ask if you can make their house a “featured listing” that will be seen by hundreds of people, or if you can provide them with a single-property website.

IDX website of Real Geeks as an example

You may develop a single-property or property-specific website or landing page devoted to the seller’s house in addition to promoting it on your own website. This would allow you to completely exhibit the seller’s home. Having a single-property website or landing page may help you generate more leads that are directly interested in the seller’s house, which is a powerful selling point during a listing presentation.

To help you develop the appropriate website and real estate landing pages to showcase your value as an agent and market your listings, look into firms like Real Geeks or Luxury Presence. You may personalize your website using Real Geeks’ themes, designs, and widgets. Their IDX website refreshes every 15 minutes, ensuring that your site is constantly up to date.

Go to Real Geeks.

Platforms on the Internet

Because 97 percent of consumers will use the internet to seek for a property in 2020, it’s critical to emphasize the sites you’ll utilize to promote the seller’s listing. These networks, unlike the MLS, are open to everyone, including active homebuyers, and enable customers to contact you directly without the need of an agent. You may explain why having leads contact you directly will lead to more showings since you will be the authority on their house.

Explain how being a Zillow Premier Agent promotes their listing if you are one. You’ll be able to display their listing on the internet’s most popular listing site with exclusivity. Zillow Premier Agent will not only assist you in closing seller leads, but it will also assist you in obtaining more buyer leads. See our guide on how Zillow Premier Agent works to learn more about the exclusivity that Zillow Premier Agent provides.

Visit Zillow for more information.

The Internet and Social Media

Emphasize that you will not only be posting marketing content on your The Internet and Social Media to spread the word about their property, but you will also be capitalizing on paid The Internet and Social Media advertising. According to LOCALiQ, the average click-through rate for advertising on The Internet and Social Media is from 2% to 3.44%, which is much higher than the average of 0.99% for other Platforms on the Internet. Especially in today’s social-media-crazed world, your clients will find The Internet and Social Media advertising a necessity for their property.

You may use the following websites:

While it is not necessary to post on every single site, focus on at least two or three platforms where you can produce creative and engaging content to advertise your listing. If you’re unsure of how to create The Internet and Social Media content or don’t have time, consider using Artur’in. Artur’in manages your The Internet and Social Media accounts and schedules posts to keep your business in front of your target audience. You’ll also get reports so you can be sure your ads are producing effective results.

Pay a visit to Artur’in.

8. Showings & Open Houses

In terms of open houses and showings, it’s critical to create expectations with the sellers regarding your position and their obligations. Obviously, you’ll be the one giving tours to potential buyers when they come to see the house, but you want to make sure that your client’s schedule and home security aren’t jeopardized at this stage.

Make sure your client understands that no one else will be permitted inside their house unless you or a licensed buyer’s agent are there. In terms of their function, gently suggest that it is in the seller’s best interest for them to avoid being there during open houses or showings since it may dissuade customers or distort their judgment when it comes time to make offer choices.

Explain when you’d want visitors to come to their house and when you’d like them to leave. Open houses will most likely be held on a regular basis until the house sells. Individual showings, on the other hand, may occur more spontaneously and at certain times on any given day of the week (with appropriate notice given to the homeowner). The seller will also need to provide you with a copy of their key or digital access code so that you may see their property.

The interface for showing time is called ShowingTime.

Consider utilizing ShowingTime to get safe and secure access to the property. ShowingTime is a smartphone app that enables agents to schedule visits and provides directions to the property. You’ll be able to define hours and days when your customers will be allowed or denied access, allowing you to ensure convenience.

ShowingTime will ask for comments after the appointment and will send you a message if the keys are not returned or if someone does not leave the property. It’s a terrific way to give your customers peace of mind when it comes to visitors to their house.

Go to ShowingTime.com to learn more.

9. Offers & Negotiations

The most difficult phase of the real estate process for sellers is sorting through bids and making counter-offers until an agreement is reached, since this is when the transaction becomes real. The seller hasn’t totally committed to selling their house until this moment.

Explain the procedure and establish reasonable expectations based on the existing market. In a seller’s market in a popular region, for example, they might anticipate several bids and may have to engage in a bidding war. In a sluggish market, the seller may be required to make price concessions, pay part or all of the buyer’s closing fees, or contribute funds for upgrades such as flooring or repainting.

Make it clear that this part of the process necessitates open and honest communication in order to ensure that you’re satisfying their requirements. To steer this phase of the dialogue during the listing presentation, use the seller’s replies to some of the questions you raised earlier, such as:

• When do you need to get out the door?
• Why are you on the move?
• Is obtaining a good deal or receiving it on time more essential to you?
• What will you do if you are unable to sell your home?

10. Closing & SOLD!

Because you covered the phases of the sales process before, you can keep this section short. However, if you have first-time homebuyers or those who want all the information, you should go through any extra concerns they may have concerning the final steps of the process that might affect the sale, such as:

• Contingencies
• Walk-through

Make sure you finish this section of the listing presentation on a good note by answering any queries they may have. Make it clear that the sales process may be lengthy and frustrating at times, but that you will do all possible to make it go well in the end. There will be relief and a new experience after everything is completed.

11. Make a plan for the next steps.

The sellers should be ready to commit to employing your services and confidence in your abilities to represent their property at this stage. However, you may not be the only person they’re thinking about hiring as an agent. Scheduling one or more next steps is an excellent strategy to continue the dialogue beyond this point.

If you still need to complete a detailed CMA report, schedule a time to walk through the property, and discuss the proposed listing price. Schedule it as soon as possible after the listing presentation to get ahead of the competition. You can also propose a time frame for them to be ready to schedule Staging a House or a photography and videography session. By keeping the conversation in a forward motion, you are setting yourself up to be their exclusive listing agent.

Additional Pointers for a Great Presentation

We have a few pointers on how to build your pitch now that you have the 10 items to add in your listing presentation and a free listing presentation template to alter. Your listing presentation’s content will be based on your expertise, the market, and your client, but how you present it may make all the difference.

Organize the Discussion

People may interrupt or attempt to take over the discourse during any presentation. It’s critical that you, as the professional, steer the discussion in the right direction. You may achieve so by using the following strategies:

• Be kind yet firm.
• Keep the emphasis on your story with the slides serving as a supporting background. Don’t overfill your slides (or any presentation pages) with descriptive text or photographs; keep the focus on your narrative with the slides serving as a supportive backdrop.
• Throughout the talk, maintain constant eye contact.
• Be excited about the material and passionate about it.
• Prepare for questions before giving a presentation.
• Pay attention to how your audience reacts.
• To get the seller back on track, ask questions.

Allow questions, but don’t wander too far from your presentation’s current subject. Maintaining control of the presentation will keep your customers engaged while also allowing you to stay focused on the matter at hand, which is why you are the ideal person to sell their property.

Demonstrate that you are concerned about their needs.

In your listing presentation, you will have the opportunity to promote your talents and competencies. Clients, however, are focused on how those items suit their wants, regardless of how amazing your reputation is.

“Remember, it’s not about the number of houses you’ve sold or the accolades you’ve received; it’s about meeting and surpassing their goals and requirements.” Yes, tell them about yourself, but don’t allow it take over the presentation.”

Instead of emphasizing on a recent achievement, for example, discuss why you received the honor and what it means to your prospective customer. Always keep your attention on the seller, their house, and how you can best satisfy their requirements.

Make a plan for adaptability.

Because each homeowner is unique, you must personalize your listing presentations. Be flexible enough to go into additional information when necessary or omit some aspects of your presentation. Whether your homeowner is tech-savvy, for example, check how they respond when you start talking about websites and landing pages to determine if they want to delve in or bypass it.

If you do wind up skipping portions of your presentation, remind them that you’ll leave them with additional information and that you’ll be accessible for questions if they have any later. When there are aspects of what you’ve stated that others don’t understand, they may ask a friend or family member to evaluate it and provide their perspective.

Treat everyone of your customers like VIPs.

Money is money, regardless of how much a house is worth, therefore treat your customers like VIPs so you can keep obtaining business. Bring lunch or buy them supper as you go through the CMA report during your listing presentation.

Breaking bread is something that friends do together, and it may make individuals feel valued as well as more receptive to talk. Paying the bill creates a sense of reciprocity, making it more likely that a customer would select you over a competition who hasn’t made such a personal commitment. This will provide you the opportunity to win over your customers both via real estate and a personal connection.

“Our listing assistant verifies the customer’s appointment and then ensures that the meeting is prepared by posting a VIP parking sign in the parking lot and directing the client to it. We have a welcome sign with the client’s name on the receptionist desk. The listing assistant welcomes the client, brings them coffee or water, and then has them view a seven-minute listing video that explains all of our marketing, value additions, and services.

“After the video concludes, the listing agent enters the room to address questions, review the CMA with the client, discuss their requirements and relocation plans, determine a listing price, and sign the listing papers. This is a one-of-a-kind approach to securing additional listings that has shown to be quite effective.”

It’s also crucial not to judge a book by its cover since you never know when a $100,000 seller may promote your services to a family member or friend who wants to sell a $1 million house. You’ll have more opportunity to create leads for your real estate firm if you treat all of your customers like VIPs.

As a sign of gratitude for the chance to present, you might even provide modest branded presents to your customers. They may be anything from a Frisbee to a dog dish as long as your real estate brand is printed on it. If you don’t already have a logo, Tailor Brands can help you design one. Simply visit their website, enter in your business name, and choose your preferred logo design designs. The logo may then be customized to your taste.

Tailor Brands can be found on the internet.

Perfection comes with practice.

The old adage “Perfection comes with practice.” is true for listing presentations, because you can’t jump in front of sellers expecting them to give you business without knowing your stuff. Role-playing with a co-worker or family member is a great way to bring your listing presentation off your laptop and into reality. You may be surprised to find that lines that sounded great in your head fall flat with other people.

Consider videotaping yourself and reviewing it afterwards to notice your facial expressions, where you struggle, and where you do your finest job. We are often our worst critics, and you can utilize that criticism to improve the appearance of your item.

Pro tip: Keep track of how long your presentation takes by timing yourself. You may not notice you’re rushing through or taking too long on particular areas, but pacing yourself might help you make the necessary modifications.

Emotion comes first, followed by logic.

While logic tells us to adhere to the facts, keep in mind that selling a property is frequently a highly personal and emotional choice, so allowing emotion to take the lead during your listing presentation isn’t a bad idea. Inquire as to why the customer is selling their house, and be attentive to the answers.

It might be for a pleasant cause, such as the birth of a child, the purchase of a vacation property, or a life shift. However, it might be for a sad or bittersweet reason, such as a death in the family, a job loss, or a move away from the house they grew up in. Despite the fact that this is primarily a financial transaction, being sympathetic and sensitive of a client’s emotional reasons for selling will get you farther than being a stickler for the facts.

Always be true to yourself.

There are many different kinds of real estate agents, so be true to yourself throughout your listing presentation and beyond. Be bubbly if you’re bubbly. If you’re bashful, stay that way. Be humorous if you’re funny.

If you attempt to be someone else, your customers will see you as dishonest and doubt your credibility. Although your personality is important, being confident, clear, and informed throughout your listing presentation demonstrates your talents and worth as a real estate agent, which will help you gain customers in the end.

Check out the post 9 Strategies to Get More Real Estate Listings for assistance finding listing possibilities so you may apply these abilities and your listing presentation template.

The “ listing presentation real estate template ” is a free template with customizable features that will allow you to create a professional looking listing for your property. The template is fully editable, so you can customize it to fit your needs and make it your own.

Related Tags

• listing presentation template pdf
• free listing presentation template
• listing presentation ppt
• listing presentation example
• real estate listing presentation pdf
• About The Author
• Latest Posts

You May Also Like