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5 Benefits of Campus Beautification

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benefits of campus beautification infographic

Well-planned campus beautification initiatives can help improve student enrollment and retention. Learn more about the benefits and spark some ideas to get started.

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Benefits of campus beautification:

1. create a positive atmosphere.

A beautiful, well-designed campus fosters creativity, engagement, and a sense of belonging.

2. Encourage community

Beautifully landscaped areas, inviting gathering spots, and public art installations serve as hubs for collaboration and socialization.

3. Make positive first impressions

As the first point of contact for prospective students, if a campus makes a positive impression, it can positively impact enrollment.

4. Health and well-being

Access to green spaces and well-designed environments has a positive effect on mental health and overall well-being.

5. Boost alumni engagement

Campus beautification fosters a strong emotional connection and school pride, leading to increased alumni engagement.

Get more advice

Read our in-depth blog post: Enhancing the College Experience: The Power of Campus Beautification

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The Power Of Campus Aesthetics

“they’re putting in new sod again”.

Almost all of us at Boston College have grumbled about our University’s seemingly endless slate of beautification projects and “campus improvements.” There’s a light-hearted side to these complaints, and usually we don’t mean much by them. But many of us, myself included, have sometimes wondered: What is the logic behind maintaining a beautiful campus? Can we justify spending $78 million on a building like Stokes Hall at a time when the financial burden of college has become prohibitive for many? Expenditures like these can be quite difficult to reconcile with our sense of practicality.

Our school’s physical beauty is one of its most defining characteristics, and questions about this beauty are thus questions about BC itself. Others have recognized as much: critics such as The Heights ’ own Nate Fisher have tied complaints about University buildings to broader denunciations of BC’s philosophy and mission. Whether one agrees with Fisher or not, his basic assumption—that the way our campus looks has deep symbolic and almost spiritual meaning—rings true.

Symbolism matters. As rationally and spiritually oriented as we are, our lives are firmly bound to our physical surroundings. To truly grasp metaphysical realities, we need to see them embodied, to touch and feel them.  In Christianity, this truth is expressed through the mystery of Christ’s Incarnation, and is reinforced every time we experience the Eucharist: simple bread can become God Himself. The “incarnational ethos” helps explain why Christians have always seen churches and cathedrals—built from materials as mundane as stone and wood—as capable of communicating  deep spiritual realities.

The importance of symbolism doesn’t stop with churches. The places where we live, work, and study convey a message, both to us and to the world, about who we are and how we view ourselves. As Fr. Dwight Longenecker, S.J., points out , to discover what any society throughout history has valued, one needs only to find its most ornate and beautiful buildings. In today’s world, bank skyscrapers, sports stadiums, and shopping malls are often the most expensive and monumental structures we build. This speaks volumes about our civilization’s commitments, and one cannot help but feel that something in the environment we have created is out of balance.

To be sure, some of our society’s architectural and aesthetic choices are perfectly reasonable. It makes sense for a charity to allocate more money toward providing food and clothes than toward building ornate offices, and it makes more sense for a school to pay for skilled teachers than for a lavish new gym. But we need places in our society where noble enterprises are matched with inspiring physical settings. We need to be reminded, on a material level, that we are called to a higher purpose—we need soaring towers to chart paths for our spirits to follow.

So when BC builds a beautiful, new monument to the humanities, it is sending a dramatic message. It is telling society and students alike that our mission is irreplaceably important, and that we are fully committed to many more centuries of enriching the human mind and spirit. By opening an edifice like Stokes Hall, BC also extends a profound challenge to everyone who studies inside. “Live up to the calling laid out in these stones,” the University says. “Your work is so significant, so pivotal, that we created this building for you. Don’t fail in your mission, don’t let our hope in you be misplaced.” If we went to school among plain concrete buildings, overgrown gardens and mangled grass, BC would still be an inspiring place, filled with inquiry and reflection. But our higher purpose would be harder to remember. Our tenacious enterprise would sometimes feel foolish, and our confidence in the human spirit would sometimes feel inappropriate. It would be much easier to sink into the mistaken belief that our university is only a utilitarian job factory, meant simply for a hardheaded accumulation of skills.

The beauty of our school, then, is no waste. Gasson’s turrets, Bapst’s windows, Higgins’ glass roof, and Stokes’ wood paneling all function as both messages to society and as ways to strengthen our own spirits. As long as we remember that our school’s physical splendor is meant to challenge us to equally splendid intellectual and spiritual growth, the University’s investment in beauty is deeply worthwhile.

Yes, the constant rearrangement of sod, the planting and replanting of flowers, and the new staircase behind St. Mary’s can at times feel like excessive undertakings. But these highly visible and much-maligned projects make up a very small proportion of BC’s overall efforts to maintain stately buildings and grounds. The greater purpose behind the University’s commitment to aesthetics is a noble one. Grounded in a deep understanding of symbolism’s power to mold human hearts and minds, BC’s physical beauty calls us to take reflective, engaged, and energetic ownership of our education here

Featured Image by Alex Gaynor / Height Photo

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One comment on this post to “the power of campus aesthetics”.

The environment that surrounds us can lighten or deepen our mood. While I have wondered why BC spends so much money on landscaping and renovations, I have come to understand it. Our campus is beautiful. I do not want to attend a University that has old, gross, rundown buildings that are falling apart because that would be depressing. I want to attend a university that has pride in its campus like BC does. I love seeing the fresh, green grass and the newly planted flowers throughout the fall and spring. I love the amount of work that has been put into making our campus beautiful. I am proud to show my friends and family where I go to college and give them a tour of BC. Our campus reflects the message BC portrays, similar to the way our dorm room decorations show off our personalities. If you think about it, when you own a house you decorate that house to be aesthetically pleasing to your tastes. The outside must be beautiful and the perfect color and the inside must have the perfect furniture. When it all comes together the design must flow seamlessly from outside to inside and from room to room. Boston College’s campus design does exactly the same thing. Our campus is one big house. All of the outsides of the buildings flow and all of the rooms and decorations inside of the buildings match. Our campus is beautiful and while the amount of money spend on the aesthetics seems excessive, it is justified.

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