steps in preparing an informative speech

Planning and Presenting an Informative Speech

In this guide, you can learn about the purposes and types of informative speeches, about writing and delivering informative speeches, and about the parts of informative speeches.

Purposes of Informative Speaking

Informative speaking offers you an opportunity to practice your researching, writing, organizing, and speaking skills. You will learn how to discover and present information clearly. If you take the time to thoroughly research and understand your topic, to create a clearly organized speech, and to practice an enthusiastic, dynamic style of delivery, you can be an effective "teacher" during your informative speech. Finally, you will get a chance to practice a type of speaking you will undoubtedly use later in your professional career.

The purpose of the informative speech is to provide interesting, useful, and unique information to your audience. By dedicating yourself to the goals of providing information and appealing to your audience, you can take a positive step toward succeeding in your efforts as an informative speaker.

Major Types of Informative Speeches

In this guide, we focus on informative speeches about:

These categories provide an effective method of organizing and evaluating informative speeches. Although they are not absolute, these categories provide a useful starting point for work on your speech.

In general, you will use four major types of informative speeches. While you can classify informative speeches many ways, the speech you deliver will fit into one of four major categories.

Speeches about Objects

Speeches about objects focus on things existing in the world. Objects include, among other things, people, places, animals, or products.

Because you are speaking under time constraints, you cannot discuss any topic in its entirety. Instead, limit your speech to a focused discussion of some aspect of your topic.

Some example topics for speeches about objects include: the Central Intelligence Agency, tombstones, surgical lasers, Franklin Delano Roosevelt, the pituitary gland, and lemmings.

To focus these topics, you could give a speech about Franklin Delano Roosevelt and efforts to conceal how he suffered from polio while he was in office. Or, a speech about tombstones could focus on the creation and original designs of grave markers.

Speeches about Processes

Speeches about processes focus on patterns of action. One type of speech about processes, the demonstration speech, teaches people "how-to" perform a process. More frequently, however, you will use process speeches to explain a process in broader terms. This way, the audience is more likely to understand the importance or the context of the process.

A speech about how milk is pasteurized would not teach the audience how to milk cows. Rather, this speech could help audience members understand the process by making explicit connections between patterns of action (the pasteurization process) and outcomes (a safe milk supply).

Other examples of speeches about processes include: how the Internet works (not "how to work the Internet"), how to construct a good informative speech, and how to research the job market. As with any speech, be sure to limit your discussion to information you can explain clearly and completely within time constraints.

Speeches about Events

Speeches about events focus on things that happened, are happening, or will happen. When speaking about an event, remember to relate the topic to your audience. A speech chronicling history is informative, but you should adapt the information to your audience and provide them with some way to use the information. As always, limit your focus to those aspects of an event that can be adequately discussed within the time limitations of your assignment.

Examples of speeches about events include: the 1963 Civil Rights March on Washington, Groundhog's Day, the Battle of the Bulge, the World Series, and the 2000 Presidential Elections.

Speeches about Concepts

Speeches about concepts focus on beliefs, ideas, and theories. While speeches about objects, processes, and events are fairly concrete, speeches about concepts are more abstract. Take care to be clear and understandable when creating and presenting a speech about a concept. When selecting a concept, remember you are crafting an informative speech. Often, speeches about concepts take on a persuasive tone. Focus your efforts toward providing unbiased information and refrain from making arguments. Because concepts can be vague and involved, limit your speech to aspects that can be readily explained and understood within the time limits.

Some examples of topics for concept speeches include: democracy, Taoism, principles of feminism, the philosophy of non-violent protest, and the Big Bang theory.

Strategies for Selecting a Topic

In many cases, circumstances will dictate the topic of your speech. However, if the topic has not been assigned or if you are having difficulty figuring out how to frame your topic as an informative speech,the following may be useful.

Begin by thinking of your interests. If you have always loved art, contemplate possible topics dealing with famous artists, art works, or different types of art. If you are employed, think of aspects of your job or aspects of your employer's business that would be interesting to talk about. While you cannot substitute personal experience for detailed research, your own experience can supplement your research and add vitality to your presentation. Choose one of the items below to learn more about selecting a topic.

Learn More about an Unfamiliar Topic

You may benefit more by selecting an unfamiliar topic that interests you. You can challenge yourself by choosing a topic you'd like to learn about and to help others understand it. If the Buddhist religion has always been an interesting and mysterious topic to you, research the topic and create a speech that offers an understandable introduction to the religion. Remember to adapt Buddhism to your audience and tell them why you think this information is useful to them. By taking this approach, you can learn something new and learn how to synthesize new information for your audience.

Think about Previous Classes

You might find a topic by thinking of classes you have taken. Think back to concepts covered in those classes and consider whether they would serve as unique, interesting, and enlightening topics for the informative speech. In astronomy, you learned about red giants. In history, you learned about Napoleon. In political science, you learned about The Federalist Papers. Past classes serve as rich resources for informative speech topics. If you make this choice, use your class notes and textbook as a starting point. To fully develop the content, you will need to do extensive research and perhaps even a few interviews.

Talk to Others

Topic selection does not have to be an individual effort. Spend time talking about potential topics with classmates or friends. This method can be extremely effective because other people can stimulate further ideas when you get stuck. When you use this method, always keep the basic requirements and the audience in mind. Just because you and your friend think home-brew is a great topic does not mean it will enthrall your audience or impress your instructor. While you talk with your classmates or friends, jot notes about potential topics and create a master list when you exhaust the possibilities. From this list, choose a topic with intellectual merit, originality, and potential to entertain while informing.

Framing a Thesis Statement

Once you settle on a topic, you need to frame a thesis statement. Framing a thesis statement allows you to narrow your topic, and in turns allows you to focus your research in this specific area, saving you time and trouble in the process.

Selecting a topic and focusing it into a thesis statement can be a difficult process. Fortunately, a number of useful strategies are available to you.

Thesis Statement Purpose

The thesis statement is crucial for clearly communicating your topic and purpose to the audience. Be sure to make the statement clear, concise, and easy to remember. Deliver it to the audience and use verbal and nonverbal illustrations to make it stand out.

Strategies For Framing a Thesis Statement

Focus on a specific aspect of your topic and phrase the thesis statement in one clear, concise, complete sentence, focusing on the audience. This sentence sets a goal for the speech. For example, in a speech about art, the thesis statement might be: "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh." This statement establishes that the speech will inform the audience about the early works of one great artist. The thesis statement is worded conversationally and included in the delivery of the speech.

Thesis Statement and Audience

The thesis appears in the introduction of the speech so that the audience immediately realizes the speaker's topic and goal. Whatever the topic may be, you should attempt to create a clear, focused thesis statement that stands out and could be repeated by every member of your audience. It is important to refer to the audience in the thesis statement; when you look back at the thesis for direction, or when the audience hears the thesis, it should be clear that the most important goal of your speech is to inform the audience about your topic. While the focus and pressure will be on you as a speaker, you should always remember that the audience is the reason for presenting a public speech.

Avoid being too trivial or basic for the average audience member. At the same time, avoid being too technical for the average audience member. Be sure to use specific, concrete terms that clearly establish the focus of your speech.

Thesis Statement and Delivery

When creating the thesis statement, be sure to use a full sentence and frame that sentence as a statement, not as a question. The full sentence, "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh," provides clear direction for the speech, whereas the fragment "van Gogh" says very little about the purpose of the speech. Similarly, the question "Who was Vincent van Gogh?" does not adequately indicate the direction the speech will take or what the speaker hopes to accomplish.

If you limit your thesis statement to one distinct aspect of the larger topic, you are more likely to be understood and to meet the time constraints.

Researching Your Topic

As you begin to work on your informative speech, you will find that you need to gather additional information. Your instructor will most likely require that you locate relevant materials in the library and cite those materials in your speech. In this section, we discuss the process of researching your topic and thesis.

Conducting research for a major informative speech can be a daunting task. In this section, we discuss a number of strategies and techniques that you can use to gather and organize source materials for your speech.

Gathering Materials

Gathering materials can be a daunting task. You may want to do some research before you choose a topic. Once you have a topic, you have many options for finding information. You can conduct interviews, write or call for information from a clearinghouse or public relations office, and consult books, magazines, journals, newspapers, television and radio programs, and government documents. The library will probably be your primary source of information. You can use many of the libraries databases or talk to a reference librarian to learn how to conduct efficient research.

Taking Notes

While doing your research, you may want to carry notecards. When you come across a useful passage, copy the source and the information onto the notecard or copy and paste the information. You should maintain a working bibliography as you research so you always know which sources you have consulted and so the process of writing citations into the speech and creating the bibliography will be easier. You'll need to determine what information-recording strategies work best for you. Talk to other students, instructors, and librarians to get tips on conducting efficient research. Spend time refining your system and you will soon be able to focus on the information instead of the record-keeping tasks.

Citing Sources Within Your Speech

Consult with your instructor to determine how much research/source information should be included in your speech. Realize that a source citation within your speech is defined as a reference to or quotation from material you have gathered during your research and an acknowledgement of the source. For example, within your speech you might say: "As John W. Bobbitt said in the December 22, 1993, edition of the Denver Post , 'Ouch!'" In this case, you have included a direct quotation and provided the source of the quotation. If you do not quote someone, you might say: "After the first week of the 1995 baseball season, attendance was down 13.5% from 1994. This statistic appeared in the May 7, 1995, edition of the Denver Post ." Whatever the case, whenever you use someone else's ideas, thoughts, or words, you must provide a source citation to give proper credit to the creator of the information. Failure to cite sources can be interpreted as plagiarism which is a serious offense. Upon review of the specific case, plagiarism can result in failure of the assignment, the course, or even dismissal from the University. Take care to cite your sources and give credit where it is due.

Creating Your Bibliography

As with all aspects of your speech, be sure to check with your instructor to get specific details about the assignment.

Generally, the bibliography includes only those sources you cited during the speech. Don't pad the bibliography with every source you read, saw on the shelf, or heard of from friends. When you create the bibliography, you should simply go through your complete sentence outline and list each source you cite. This is also a good way to check if you have included enough reference material within the speech. You will need to alphabetize the bibiography by authors last name and include the following information: author's name, article title, publication title, volume, date, page number(s). You may need to include additional information; you need to talk with your instructor to confirm the required bibliographical format.

Some Cautions

When doing research, use caution in choosing your sources. You need to determine which sources are more credible than others and attempt to use a wide variety of materials. The broader the scope of your research, the more impressive and believable your information. You should draw from different sources (e.g., a variety of magazines-- Time, Newsweek, US News & World Report, National Review, Mother Jones ) as well as different types of sources (i.e., use interviews, newspapers, periodicals, and books instead of just newspapers). The greater your variety, the more apparent your hard work and effort will be. Solid research skills result in increased credibility and effectiveness for the speaker.

Structuring an Informative Speech

Typically, informative speeches have three parts:

Introduction

In this section, we discuss the three parts of an informative speech, calling attention to specific elements that can enhance the effectiveness of your speech. As a speaker, you will want to create a clear structure for your speech. In this section, you will find discussions of the major parts of the informative speech.

The introduction sets the tone of the entire speech. The introduction should be brief and to-the-point as it accomplishes these several important tasks. Typically, there are six main components of an effective introduction:

Attention Getters

Thesis statement, audience adaptation, credibility statement, transition to the body.

As in any social situation, your audience makes strong assumptions about you during the first eight or ten seconds of your speech. For this reason, you need to start solidly and launch the topic clearly. Focus your efforts on completing these tasks and moving on to the real information (the body) of the speech. Typically, there are six main components of an effective introduction. These tasks do not have to be handled in this order, but this layout often yields the best results.

The attention-getter is designed to intrigue the audience members and to motivate them to listen attentively for the next several minutes. There are infinite possibilities for attention-getting devices. Some of the more common devices include using a story, a rhetorical question, or a quotation. While any of these devices can be effective, it is important for you to spend time strategizing, creating, and practicing the attention-getter.

Most importantly, an attention-getter should create curiosity in the minds of your listeners and convince them that the speech will be interesting and useful. The wording of your attention-getter should be refined and practiced. Be sure to consider the mood/tone of your speech; determine the appropriateness of humor, emotion, aggressiveness, etc. Not only should the words get the audiences attention, but your delivery should be smooth and confident to let the audience know that you are a skilled speaker who is prepared for this speech.

The crowd was wild. The music was booming. The sun was shining. The cash registers were ringing.

This story-like re-creation of the scene at a Farm Aid concert serves to engage the audience and causes them to think about the situation you are describing. Touching stories or stories that make audience members feel involved with the topic serve as good attention-getters. You should tell a story with feeling and deliver it directly to the audience instead of reading it off your notecards.

Example Text : One dark summer night in 1849, a young woman in her 20's left Bucktown, Maryland, and followed the North Star. What was her name? Harriet Tubman. She went back some 19 times to rescue her fellow slaves. And as James Blockson relates in a 1984 issue of National Geographic , by the end of her career, she had a $40,000.00 price on her head. This was quite a compliment from her enemies (Blockson 22).

Rhetorical Question

Rhetorical questions are questions designed to arouse curiosity without requiring an answer. Either the answer will be obvious, or if it isn't apparent, the question will arouse curiosity until the presentation provides the answer.

An example of a rhetorical question to gain the audiences attention for a speech about fly-fishing is, "Have you ever stood in a freezing river at 5 o'clock in the morning by choice?"

Example Text: Have you ever heard of a railroad with no tracks, with secret stations, and whose conductors were considered criminals?

A quotation from a famous person or from an expert on your topic can gain the attention of the audience. The use of a quotation immediately launches you into the speech and focuses the audience on your topic area. If it is from a well-known source, cite the author first. If the source is obscure, begin with the quote itself.

Example Text : "No day dawns for the slave, nor is it looked for. It is all night--night forever . . . ." (Pause) This quote was taken from Jermain Loguen, a fugitive who was the son of his Tennessee master and a slave woman.

Unusual Statement

Making a statement that is unusual to the ears of your listeners is another possibility for gaining their attention.

Example Text : "Follow the drinking gourd. That's what I said, friend, follow the drinking gourd." This phrase was used by slaves as a coded message to mean the Big Dipper, which revealed the North Star, and pointed toward freedom.

You might chose to use tasteful humor which relates to the topic as an effective way to attract the audience both to you and the subject at hand.

Example Text : "I'm feeling boxed in." [PAUSE] I'm not sure, but these may have been Henry "Box" Brown's very words after being placed on his head inside a box which measured 3 feet by 2 feet by 2 1\2 feet for what seemed to him like "an hour and a half." He was shipped by Adams Express to freedom in Philadelphia (Brown 60,92; Still 10).

Shocking Statistic

Another possibility to consider is the use of a factual statistic intended to grab your listener's attention. As you research the topic you've picked, keep your eyes open for statistics that will have impact.

Example Text : Today, John Elway's talents are worth millions, but in 1840 the price of a human life, a slave, was worth $1,000.00.

Example Text : Today I'd like to tell you about the Underground Railroad.

In your introduction, you need to adapt your speech to your audience. To keep audience members interested, tell them why your topic is important to them. To accomplish this task, you need to undertake audience analysis prior to creating the speech. Figure out who your audience members are, what things are important to them, what their biases may be, and what types of subjects/issues appeal to them. In the context of this class, some of your audience analysis is provided for you--most of your listeners are college students, so it is likely that they place some value on education, most of them are probably not bathing in money, and they live in Colorado. Consider these traits when you determine how to adapt to your audience.

As you research and write your speech, take note of references to issues that should be important to your audience. Include statements about aspects of your speech that you think will be of special interest to the audience in the introduction. By accomplishing this task, you give your listeners specific things with which they can identify. Audience adaptation will be included throughout the speech, but an effective introduction requires meaningful adaptation of the topic to the audience.

You need to find ways to get the members of your audience involved early in the speech. The following are some possible options to connect your speech to your audience:

Reference to the Occasion

Consider how the occasion itself might present an opportunity to heighten audience receptivity. Remind your listeners of an important date just passed or coming soon.

Example Text : This January will mark the 130th anniversary of a "giant interracial rally" organized by William Still which helped to end streetcar segregation in the city of Philadelphia (Katz i).

Reference to the Previous Speaker

Another possibility is to refer to a previous speaker to capitalize on the good will which already has been established or to build on the information presented.

Example Text : As Alice pointed out last week in her speech on the Olympic games of the ancient world, history can provide us with fascinating lessons.

The credibility statement establishes your qualifications as a speaker. You should come up with reasons why you are someone to listen to on this topic. Why do you have special knowledge or understanding of this topic? What can the audience learn from you that they couldn't learn from someone else? Credibility statements can refer to your extensive research on a topic, your life-long interest in an issue, your personal experience with a thing, or your desire to better the lives of your listeners by sifting through the topic and providing the crucial information.

Remember that Aristotle said that credibility, or ethos, consists of good sense, goodwill, and good moral character. Create the feeling that you possess these qualities by creatively stating that you are well-educated about the topic (good sense), that you want to help each member of the audience (goodwill), and that you are a decent person who can be trusted (good moral character). Once you establish your credibility, the audience is more likely to listen to you as something of an expert and to consider what you say to be the truth. It is often effective to include further references to your credibility throughout the speech by subtly referring to the traits mentioned above.

Show your listeners that you are qualified to speak by making a specific reference to a helpful resource. This is one way to demonstrate competence.

Example Text : In doing research for this topic, I came across an account written by one of these heroes that has deepened my understanding of the institution of slavery. Frederick Douglass', My Bondage and My Freedom, is the account of a man whose master's kindness made his slavery only more unbearable.

Your listeners want to believe that you have their best interests in mind. In the case of an informative speech, it is enough to assure them that this will be an interesting speech and that you, yourself, are enthusiastic about the topic.

Example Text : I hope you'll enjoy hearing about the heroism of the Underground Railroad as much as I have enjoyed preparing for this speech.

Preview the Main Points

The preview informs the audience about the speech's main points. You should preview every main body point and identify each as a separate piece of the body. The purpose of this preview is to let the audience members prepare themselves for the flow of the speech; therefore, you should word the preview clearly and concisely. Attempt to use parallel structure for each part of the preview and avoid delving into the main point; simply tell the audience what the main point will be about in general.

Use the preview to briefly establish your structure and then move on. Let the audience get a taste of how you will divide the topic and fulfill the thesis and then move on. This important tool will reinforce the information in the minds of your listeners. Here are two examples of a preview:

Simply identify the main points of the speech. Cover them in the same order that they will appear in the body of the presentation.

For example, the preview for a speech about kites organized topically might take this form: "First, I will inform you about the invention of the kite. Then, I will explain the evolution of the kite. Third, I will introduce you to the different types of kites. Finally, I will inform you about various uses for kites." Notice that this preview avoids digressions (e.g., listing the various uses for kites); you will take care of the deeper information within the body of the speech.

Example Text : I'll tell you about motivations and means of escape employed by fugitive slaves.

Chronological

For example, the preview for a speech about the Pony Express organized chronologically might take this form: "I'll talk about the Pony Express in three parts. First, its origins, second, its heyday, and third, how it came to an end." Notice that this preview avoids digressions (e.g., listing the reasons why the Pony Express came to an end); you will cover the deeper information within the body of the speech.

Example Text : I'll talk about it in three parts. First, its origins, second, its heyday, and third, how it came to an end.

After you accomplish the first five components of the introduction, you should make a clean transition to the body of the speech. Use this transition to signal a change and prepare the audience to begin processing specific topical information. You should round out the introduction, reinforce the excitement and interest that you created in the audience during the introduction, and slide into the first main body point.

Strategic organization helps increase the clarity and effectiveness of your speech. Four key issues are discussed in this section:

Organizational Patterns

Connective devices, references to outside research.

The body contains the bulk of information in your speech and needs to be clearly organized. Without clear organization, the audience will probably forget your information, main points, perhaps even your thesis. Some simple strategies will help you create a clear, memorable speech. Below are the four key issues used in organizing a speech.

Once you settle on a topic, you should decide which aspects of that topic are of greatest importance for your speech. These aspects become your main points. While there is no rule about how many main points should appear in the body of the speech, most students go with three main points. You must have at least two main points; aside from that rule, you should select your main points based on the importance of the information and the time limitations. Be sure to include whatever information is necessary for the audience to understand your topic. Also, be sure to synthesize the information so it fits into the assigned time frame. As you choose your main points, try to give each point equal attention within the speech. If you pick three main points, each point should take up roughly one-third of the body section of your speech.

There are four basic patterns of organization for an informative speech.

• Chronological order
• Spatial order
• Causal order
• Topical order

There are four basic patterns of organization for an informative speech. You can choose any of these patterns based on which pattern serves the needs of your speech.

Chronological Order

A speech organized chronologically has main points oriented toward time. For example, a speech about the Farm Aid benefit concert could have main points organized chronologically. The first main point focuses on the creation of the event; the second main point focuses on the planning stages; the third point focuses on the actual performance/concert; and the fourth point focuses on donations and assistance that resulted from the entire process. In this format, you discuss main points in an order that could be followed on a calendar or a clock.

Spatial Order

A speech organized spatially has main points oriented toward space or a directional pattern. The Farm Aid speech's body could be organized in spatial order. The first main point discusses the New York branch of the organization; the second main point discusses the Midwest branch; the third main point discusses the California branch of Farm Aid. In this format, you discuss main points in an order that could be traced on a map.

Causal Order

A speech organized causally has main points oriented toward cause and effect. The main points of a Farm Aid speech organized causally could look like this: the first main point informs about problems on farms and the need for monetary assistance; the second main point discusses the creation and implementation of the Farm Aid program. In this format, you discuss main points in an order that alerts the audience to a problem or circumstance and then tells the audience what action resulted from the original circumstance.

Topical Order

A speech organized topically has main points organized more randomly by sub-topics. The Farm Aid speech could be organized topically: the first main point discusses Farm Aid administrators; the second main point discusses performers; the third main point discusses sponsors; the fourth main point discusses audiences. In this format, you discuss main points in a more random order that labels specific aspects of the topic and addresses them in separate categories. Most speeches that are not organized chronologically, spatially, or causally are organized topically.

Within the body of your speech, you need clear internal structure. Connectives are devices used to create a clear flow between ideas and points within the body of your speech--they serve to tie the speech together. There are four main types of connective devices:

Transitions

Internal previews, internal summaries.

Within the body of your speech, you need clear internal structure. Think of connectives as hooks and ladders for the audience to use when moving from point-to-point within the body of your speech. These devices help re-focus the minds of audience members and remind them of which main point your information is supporting. The four main types of connective devices are:

Transitions are brief statements that tell the audience to shift gears between ideas. Transitions serve as the glue that holds the speech together and allow the audience to predict where the next portion of the speech will go. For example, once you have previewed your main points and you want to move from the introduction to the body of the Farm Aid speech, you might say: "To gain an adequate understanding of the intricacies of this philanthropic group, we need to look at some specific information about Farm Aid. We'll begin by looking at the administrative branch of this massive fund-raising organization."

Internal previews are used to preview the parts of a main point. Internal previews are more focused than, but serve the same purpose as, the preview you will use in the introduction of the speech. For example, you might create an internal preview for the complex main point dealing with Farm Aid performers: "In examining the Farm Aid performers, we must acknowledge the presence of entertainers from different genres of music--country and western, rhythm and blues, rock, and pop." The internal preview provides specific information for the audience if a main point is complex or potentially confusing.

Internal summaries are the reverse of internal previews. Internal summaries restate specific parts of a main point. To internally summarize the main point dealing with Farm Aid performers, you might say: "You now know what types of people perform at the Farm Aid benefit concerts. The entertainers come from a wide range of musical genres--country and western, rhythm and blues, rock, and pop." When using both internal previews and internal summaries, be sure to stylize the language in each so you do not become redundant.

Signposts are brief statements that remind the audience where you are within the speech. If you have a long point, you may want to remind the audience of what main point you are on: "Continuing my discussion of Farm Aid performers . . . "

When organizing the body of your speech, you will integrate several references to your research. The purpose of the informative speech is to allow you and the audience to learn something new about a topic. Additionally, source citations add credibility to your ideas. If you know a lot about rock climbing and you cite several sources who confirm your knowledge, the audience is likely to see you as a credible speaker who provides ample support for ideas.

Without these references, your speech is more like a story or a chance for you to say a few things you know. To complete this assignment satisfactorily, you must use source citations. Consult your textbook and instructor for specific information on how much supporting material you should use and about the appropriate style for source citations.

While the conclusion should be brief and tight, it has a few specific tasks to accomplish:

Re-assert/Reinforce the Thesis

Review the main points, close effectively.

Take a deep breath! If you made it to the conclusion, you are on the brink of finishing. Below are the tasks you should complete in your conclusion:

When making the transition to the conclusion, attempt to make clear distinctions (verbally and nonverbally) that you are now wrapping up the information and providing final comments about the topic. Refer back to the thesis from the introduction with wording that calls the original thesis into memory. Assert that you have accomplished the goals of your thesis statement and create the feeling that audience members who actively considered your information are now equipped with an understanding of your topic. Reinforce whatever mood/tone you chose for the speech and attempt to create a big picture of the speech.

Within the conclusion, re-state the main points of the speech. Since you have used parallel wording for your main points in the introduction and body, don't break that consistency in the conclusion. Frame the review so the audience will be reminded of the preview and the developed discussion of each main point. After the review, you may want to create a statement about why those main points fulfilled the goals of the speech.

Finish strongly. When you close your speech, craft statements that reinforce the message and leave the audience with a clear feeling about what was accomplished with your speech. You might finalize the adaptation by discussing the benefits of listening to the speech and explaining what you think audience members can do with the information.

Remember to maintain an informative tone for this speech. You should not persuade about beliefs or positions; rather, you should persuade the audience that the speech was worthwhile and useful. For greatest effect, create a closing line or paragraph that is artistic and effective. Much like the attention-getter, the closing line needs to be refined and practiced. Your close should stick with the audience and leave them interested in your topic. Take time to work on writing the close well and attempt to memorize it so you can directly address the audience and leave them thinking of you as a well-prepared, confident speaker.

Outlining an Informative Speech

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech. In this section, we discuss both types of outlines.

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech.

The Complete Sentence Outline

A complete sentence outline may not be required for your presentation. The following information is useful, however, in helping you prepare your speech.

The complete sentence outline helps you organize your material and thoughts and it serves as an excellent copy for editing the speech. The complete sentence outline is just what it sounds like: an outline format including every complete sentence (not fragments or keywords) that will be delivered during your speech.

Writing the Outline

You should create headings for the introduction, body, and conclusion and clearly signal shifts between these main speech parts on the outline. Use standard outline format. For instance, you can use Roman numerals, letters, and numbers to label the parts of the outline. Organize the information so the major headings contain general information and the sub-headings become more specific as they descend. Think of the outline as a funnel: you should make broad, general claims at the top of each part of the outline and then tighten the information until you have exhausted the point. Do this with each section of the outline. Be sure to consult with your instructor about specific aspects of the outline and refer to your course book for further information and examples.

Using the Outline

If you use this outline as it is designed to be used, you will benefit from it. You should start the outline well before your speech day and give yourself plenty of time to revise it. Attempt to have the final, clean copies ready two or three days ahead of time, so you can spend a day or two before your speech working on delivery. Prepare the outline as if it were a final term paper.

The Speaking Outline

Depending upon the assignment and the instructor, you may use a speaking outline during your presentation. The following information will be helpful in preparing your speech through the use of a speaking outline.

This outline should be on notecards and should be a bare bones outline taken from the complete sentence outline. Think of the speaking outline as train tracks to guide you through the speech.

Many speakers find it helpful to highlight certain words/passages or to use different colors for different parts of the speech. You will probably want to write out long or cumbersome quotations along with your source citation. Many times, the hardest passages to learn are those you did not write but were spoken by someone else. Avoid the temptation to over-do the speaking outline; many speakers write too much on the cards and their grades suffer because they read from the cards.

The best strategy for becoming comfortable with a speaking outline is preparation. You should prepare well ahead of time and spend time working with the notecards and memorizing key sections of your speech (the introduction and conclusion, in particular). Try to become comfortable with the extemporaneous style of speaking. You should be able to look at a few keywords on your outline and deliver eloquent sentences because you are so familiar with your material. You should spend approximately 80% of your speech making eye-contact with your audience.

Delivering an Informative Speech

For many speakers, delivery is the most intimidating aspect of public speaking. Although there is no known cure for nervousness, you can make yourself much more comfortable by following a few basic delivery guidelines. In this section, we discuss those guidelines.

The Five-Step Method for Improving Delivery

• Read aloud your full-sentence outline. Listen to what you are saying and adjust your language to achieve a good, clear, simple sentence structure.
• Practice the speech repeatedly from the speaking outline. Become comfortable with your keywords to the point that what you say takes the form of an easy, natural conversation.
• Practice the speech aloud...rehearse it until you are confident you have mastered the ideas you want to present. Do not be concerned about "getting it just right." Once you know the content, you will find the way that is most comfortable for you.
• Practice in front of a mirror, tape record your practice, and/or present your speech to a friend. You are looking for feedback on rate of delivery, volume, pitch, non-verbal cues (gestures, card-usage, etc.), and eye-contact.
• Do a dress rehearsal of the speech under conditions as close as possible to those of the actual speech. Practice the speech a day or two before in a classroom. Be sure to incorporate as many elements as possible in the dress rehearsal...especially visual aids.

It should be clear that coping with anxiety over delivering a speech requires significant advanced preparation. The speech needs to be completed several days beforehand so that you can effectively employ this five-step plan.

Anderson, Thad, & Ron Tajchman. (1994). Informative Speaking. Writing@CSU . Colorado State University. https://writing.colostate.edu/guides/guide.cfm?guideid=52

• Speech Crafting →

How to Write an Informative Speech Outline: A Step-by-Step Guide

It’s the moment of truth — the anxiety-inducing moment when you realize writing the outline for your informative speech is due soon. Whether you’re looking to deliver a report on the migratory patterns of the great white stork or give a lecture on the proper techniques of candle making, knowing how to write an effective outline is essential.

That’s why we’ve put together this complete, step-by-step guide on how to write an informative speech outline. From selecting a topic to transitioning during your speech, this guide will have you well on your way to writing a compelling informative speech outline . So grab your pen and paper, put on your thinking cap, and let’s get started!

What is an Informative Speech Outline?

An informative speech outline is a document used to plan the structure and core content of a public speech. It’s used by speakers to ensure their talk covers all the important points, stays on-topic and flows logically from one point to another. By breaking down complex topics into smaller, concise sections, an effective outline can help keep a speaker organized, set objectives for their talk, support key points with evidence and promote audience engagement. A well-structured outline can also make a presentation easier to remember and act as an invaluable reminder if nerves ever get the better of the speaker. On one hand, an informative speech outline enables speakers to cover multiple ideas in an efficient manner while avoiding digressions. On the other hand, it’s important that speakers remain flexible to adjust and adapt content to meet audience needs. While there are some tried-and-tested strategies for creating outlines that work, many successful speakers prefer to tweak and modify existing outlines according to their personal preferences. In conclusion, preparing an informative speech outline can boost confidence and create an effective structure for presentations. With this in mind, let’s now look at how to structure an informative speech outline

How to Structure an Informative Speech Outline

The structure of your informative speech outline should be based on the points you need to cover during your presentation. It should list out all of the main points in an organized and logical manner, along with supporting details for each point. The main structure for an informative speech should consist of three parts: the introduction, body and conclusion.

Introduction

When starting to craft your structure, begin by introducing the topic and giving a brief synopsis of what the audience can expect to learn from your speech. By setting up what they will gain from your presentation, it will help keep them engaged throughout the rest of your talk. Additionally, include any objectives that you want to achieve by the end of your speech.

The body of an informative speech outline typically consists of three parts: main points, sub-points, and supporting details. Main points are the core topics that the speaker wishes to cover throughout the speech. These can be further broken down into sub-points, that explore the main ideas in greater detail. Supporting details provide evidence or facts about each point and can include statistics, research studies, quotes from experts, anecdotes and personal stories . When presenting an informative speech, it is important to consider each side of the topic for an even-handed discussion. If there is an argumentative element to the speech, consider incorporating both sides of the debate . It is also important to be objective when presenting facts and leave value judgments out. Once you have determined your main points and all of their supporting details, you can start ordering them in a logical fashion. The presentation should have a clear flow and move between points smoothly. Each point should be covered thoroughly without getting overly verbose; you want to make sure you are giving enough information to your audience while still being concise with your delivery.

Writing an informative speech outline can be a daunting yet rewarding process. Through the steps outlined above, speakers will have created a strong foundation for their speech and can now confidently start to research their topics . The outline serves as a guiding map for speakers to follow during their research and when writing their eventual speech drafts . Having the process of developing an informative speech broken down into easy and manageable steps helps to reduce stress and anxiety associated with preparing speeches .

• The introduction should be around 10-20% of the total speech duration and is designed to capture the audience’s attention and introduce the topic.
• The main points should make up 40-60% of the speech and provide further detail into the topic. The body should begin with a transition, include evidence or examples and have supporting details. Concluding with a recap or takeaway should take around 10-20% of the speech duration.

While crafting an informative speech outline is a necessary step in order for your presentation to run smoothly, there are many different styles and approaches you can use when creating one. Ultimately though, the goal is always to ensure that the information presented is factual and relevant to both you and your audience. By carefully designing and structuring an effective outline, both you and your audience will be sure to benefit greatly from it when it comes time for delivering a successful presentation .

Now that speakers know how to create an effective outline, it’s time to begin researching the content they plan to include in their speeches. In the next section we’ll discuss how to conduct research for an informative speech so speakers are armed with all the facts necessary to deliver an interesting and engaging presentation .

How to Research for an Informative Speech

When researching an informative speech, it’s important to find valid and reliable sources of information. There are many ways that one can seek out research for an informative speech, and no single method will guarantee a thorough reliable research. Depending on the complexity of the topic and the depth of knowledge required, a variety of methods should be utilized. The first step when researching for an informative speech should be to evaluate your present knowledge of the subject. This will help to determine what specific areas require additional research, and give clues as to where you might start looking for evidence. It is important to know the basic perspectives and arguments surrounding your chosen topic in order to select good sources and avoid biased materials. Textbooks, academic journals, newspaper articles, broadcasts, or credible websites are good starting points for informational speeches. As you search for information and evidence, be sure to use trustworthy authors who cite their sources. These sources refer to experts in the field whose opinions add credibility and can bolster your argument with facts and data. Evaluating these sources is particularly important as they form the foundation of your speech content and structure. Analyze each source critically by looking into who wrote it and evaluating how recent or relevant it is to the current conversation on your chosen topic. As with any research paper, one must strive for accuracy when gathering evidence while also surveying alternative positions on a topic. Considering both sides of a debate allows your speech to provide accurate information while remaining objective. This will also encourage audience members to draw their conclusions instead of taking your word for it. Furthermore, verifying sources from multiple angles (multiple avenues) ensures that information is fact-checked versus opinionated or biased pieces which might distort accuracy or mislead an audience member seeking truth about a controversial issue. At this stage in preparing for an informative speech, research should have been carried out thoroughly enough to allow confidently delivering evidence-based statements about a chosen topic. With all of this necessary groundwork completed, it’s time to move onto the next stage: sourcing different types of evidence which will allow you to illustrate your point in an even more helpful way. It is now time to transition into discussing “Sources & Evidence”.

Sources and Evidence

When crafting an informative speech outline, it is important to include accurate sources and valid evidence. Your audience needs to be sure that the content you are presenting not only reflects a clear understanding of the topic but is also backed up with reliable sources. For example, if you are speaking about climate change, include research studies, statistics, surveys and other forms of data that provide concrete evidence that supports your argument or position. Additionally, be sure to cite any sources used in the speech so that your audience can double-check the accuracy. In some cases, particularly when discussing sensitive topics, each side of the issue should be addressed. Not only does this make for a more balanced discussion, it also allows you to show respect for different points of view without compromising your own opinion or position. Presenting both sides briefly will demonstrate a comprehensive understanding of the subject matter and show your ability to present a well-rounded argument. Knowing how to source accurately and objectively is key to creating an informative speech outline which will be compelling and engaging for an audience. With the right sources and evidence utilized correctly, you can ensure that your argument is both authoritative and convincing. With these fundamentals in place, you can move on to developing tips for crafting an informative speech for maximum impact and engagement with the listeners.

Tips for Crafting an Informative Speech

When crafting an informative speech, there are certain tips and tricks that you can use to make sure your outline is the best it can be. Firstly, if you are speaking about a controversial issue, make sure you present both sides of the argument in an unbiased manner. Rely on researching credible sources, and discuss different points of views objectively. Additionally, organize and prioritize your points so that they are easy to follow and follow a logical progression. Begin with introducing a succinct thesis statement that briefly summarizes the main points of your speech. This will give the audience a clear idea of what topics you will be discussing and help retain their attention throughout your speech. Furthermore, be mindful to weave in personal anecdotes or relevant stories so that the audience can better relate to your ideas. Make sure the anecdotes have a purpose and demonstrate the key themes effectively. Acquiring creative ways to present data or statistics is also important; avoid inundating the audience with too many facts and figures all at once. Finally, ensure that all visual aids such as props, charts or slides remain relevant to the subject matter being discussed. Visual aids not only keep listeners engaged but also make difficult concepts easier to understand. With these handy tips in mind, you should be well on your way to constructing an effective informative speech outline! Now let’s move onto exploring some examples of effective informative speech outlines so that we can get a better idea of how it’s done.

Examples of Effective Informative Speech Outlines

Informative speeches must be compelling and provide relevant details, making them effective and impactful. In order to create an effective outline, speakers must first conduct extensive research on the chosen topic. An effective informative speech outline will clearly provide the audience with enough information to keep them engaged while also adhering to a specific timeframe. The following are examples of how to effectively organize an informative speech: I. Introduction: A. Stimulate their interest – pose a question, present intriguing facts or establish a humorous story B. Clearly state the main focus of the speech C. Establish your credibility– explain your experience/research conducted for the speech II. Supporting Points: A. Each point should contain facts and statistics related to your main idea B. Each point should have its own solid evidence that supports it III. Conclusion: A. Summarize supporting points B. Revisit your introduction point and explain how it’s been updated/changed through the course of the discussion C. Offer a final statement or call to action IV. Bibliography: A. Cite all sources used in creating the speech (provide an alphabetical list) Debate both sides of argument if applicable: N/A

Commonly Asked Questions

What techniques can i use to ensure my informative speech outline is organized and cohesive.

When crafting an informative speech outline, there are several techniques you can use to ensure your speech is organized and cohesive. First of all, make sure your speech follows a logical flow by using signposting , outlining the main ideas at the beginning of the speech and then bulleting out your supporting points. Additionally, you can use transitions throughout the speech to create a smooth order for your thoughts, such as ‘next’ and ‘finally’. Furthermore, it is important that each point in your outline has a specific purpose or goal, to avoid rambling and confusion. Finally, use visual aids such as charts and diagrams to emphasise key ideas and add clarity and structure to your speech. By following these techniques , you can ensure your informative speech outline is well organized and easy to follow.

How should I structure the order of the information in an informative speech outline?

The structure of an informative speech outline should be simple and organized, following a linear step-by-step process. First, you should introduce the topic to your audience and provide an overview of the main points. Next, give an explanation of each point, offer evidence or examples to support it, and explain how it relates to the overall subject matter. Finally, you should conclude with a summary of the main points and a call for action. When structuring the order of information in an informative speech outline, it is important to keep topics distinct from one another and stick to the logical progression that you have established in your introduction. Additionally, pay attention to chronology if appropriate; when discussing historical events, for example, make sure that they are presented in the correct order. Moreover, use transition phrases throughout your outline to help move ideas along smoothly. Finally, utilize both verbal and visual aids such as diagrams or graphics to illustrate complex knowledge effectively and engage your audience throughout your presentation.

What are the essential components of an informative speech outline?

The essential components of an informative speech outline are the introduction, body, and conclusion. Introduction: The introduction should establish the topic of your speech, provide background information, and lead into the main purpose of your speech. It’s also important to include a strong attention-grabbing hook in order to grab the audience’s attention. Body: The body is where you expand on the main points that were outlined in the introduction. It should provide evidence and arguments to support these points, as well as explain any counterarguments that might be relevant. Additionally, it should answer any questions or objections your audience may have about the topic. Conclusion: The conclusion should restate the purpose of your speech and summarize the main points from the body of your speech. It should also leave your audience feeling inspired and motivated to take some kind of action after hearing your speech. In short, an effective informative speech outline should strongly focus on bringing all of these elements together in a cohesive structure to ensure that you deliver an engaging presentation that educates and informs your audience.

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Informative Speech Outline – Template & Examples

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Informative speeches are used in our day-to-day lives without even noticing it, we use these speeches whenever we inform someone about a topic they didn’t have much knowledge on, whenever we give someone instructions on how to do something that they haven’t done before, whenever we tell someone about another person. Informative speaking is fairly new to the world of public speaking. Ancient philosophers like Aristotle, Cicero and, Quintilian envisioned public speaking as rhetoric, which is inherently persuasive.

In this article:

What is an Informative Speech?

Here are some ways to prepare for your speech, 1. develop support for your thesis, 2. write your introduction and conclusion, 3. deliver the speech, example of an informative speech outline.

An informative speech is designed to inform the audience about a certain topic of discussion and to provide more information. It is usually used to educate an audience on a particular topic of interest. The main goal of an informative speech is to provide enlightenment concerning a topic the audience knows nothing about. The main types of informative speeches are descriptive, explanatory, demonstrative, and definition speeches. The topics that are covered in an informative speech should help the audience understand the subject of interest better and help them remember what they learned later. The goal of an informative speech isn’t to persuade or sway the audience to the speaker’s point of view but instead to educate. The details need to be laid out to the audience so that they can make an educated decision or learn more about the subject that they are interested in.

It is important for the speaker to think about how they will present the information to the audience.  

Informative Speech Preparation

When you are preparing your informative speech, your preparation is the key to a successful speech. Being able to carry your information across to the audience without any misunderstanding or misinterpretation is very important.

1. Choose Your Topic

Pick a topic where you will explain something, help people understand a certain subject, demonstrate how to use something.

2. Make a Thesis Statement

Think about what point you are trying to get across, What is the topic that you want to educate your audience on? “I will explain…” “I will demonstrate how to…” “I will present these findings…”

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3. Create Points That Support Your Thesis

Take a moment to think about what would support your thesis and take a moment to write the points down on a sheet of paper. Then, take a moment to elaborate on those points and support them. 

Typical Organization for an Informative Speech:

How to Speech: 4 Key steps to doing what you are talking about.

Example: Step One: Clean the chicken of any unwanted feathers and giblets. Step Two: Spice the chicken and add stuffings. Step Three: Set oven to 425 degrees Fahrenheit. Step Four: Place chicken in the oven and cook for an hour. 

History/ What Happened Speech: Points listing from the beginning to the latest events that you want to discuss in your speech.

Example: First, Harry met Sally. Second, Harry took Sally out to the roadhouse. Third, Harry and Sally started their courtship. Fourth, Harry and Sally moved in together and adopted a dog named Paco.

What is it Speech: Two to Four main points that discuss the key elements of your subject.

Example: First, there must be four wheels. Second, the car’s engine must be functioning. Third, the doors must be functional. Fourth, in order to get to your destination, the car’s steering has to be functional.

Explain it Speech: Two to Four main points that go through the key elements of the topic to explain it.

Example: Firstly, the car drives by the engine that powers it to move forward. Secondly, by the wheels that rotate in a forward or backward motion. Thirdly, the car’s engine is powered by gas which gives it the ability to function and essentially move the car.

Write down support for your points. Take some time to research your topic thoroughly. It is good to gather statistics, expert opinions, facts, and much more to make your speech unique and effective. 

There are three main types of support you should use to strengthen your speech: 

Interest supports.

Interest supports are used to increase the audience’s interest in the topic you are presenting.

• Personal experiences
• Interaction (e.g., Questions to the audience)

Evidence Supports

Evidence increases solid factual support in your speech. Examples of evidence supported are statistics, expert opinions, direct quotations. Studies, surveys, and facts.

Multimedia Aids

Multimedia aids such as posters with pictures and writing, DVDs, music or recordings on a stereo player, videotapes, and PowerPoint presentations.

Write your introduction. Provide a quick attention getter, state your thesis, elaborate on why it is important to you and your audience. It is expected that you preview your main points in the introduction by listing all your main points of discussion in your introduction.

Write your conclusion. Tie the speech together, build to a higher point and give it a sense of conclusion.

Practice your speech until you feel confident. Present your material as effectively as possible.

Informative Speech Outline

Creating an outline for an informative speech will help you organize your ideas and information to share with your audience in an effective manner. A well-planned outline will ensure that all the important information is included in your speech and ensure that you don’t wander off-topic.

Topic: This will be the title of your speech.

Purpose: To inform the audience about the topic.

Thesis: A theme statement that clearly describes the topic and points made in the presentation.

• Introduction
• Attention-grabbing opening statement
• Reason to listen to the speech
• Thesis statement
• Preview of points to be covered
• First main point
• First subpoint
• Supporting detail
• Second subpoint
• Second main point
• Third main point
• Restatement of main points
• Restatement of thesis
• Concluding remarks

When developing an outline, follow these rules to ensure a successful speech:

• Include one idea for every point, subpoint, or supporting detail.
• If there is one point, there must be a second point. If there is one supporting point, there should be a second supporting point. 
• Be consistent. If you are using full sentences to describe points and subpoints, use full sentences throughout the outline. Ensure that the verb tense is consistent throughout your outline as well.

Informative Speech Outline Examples

Topic: Adoption

Purpose: To inform people about adoption

Thesis: Adoption is the act of transferring parental rights and duties to someone other than the adopted person’s biological parents. The number of children adopted each year by American families is an estimate only.

• What do Edgar Allan Poe, John Lennon, Steve Jobs, and Eleanor Roosevelt all have in common? They were all adopted. Adoption is the act of transferring parental rights and duties to someone other than the adopted person’s biological parents. The adoption process is lengthy, expensive, and varies from country to country and even state to state. Not only does adoption vary from state to state, but sometimes the adoption process even varies within regions of a state.
• Many children get adopted every year. No one knows how adoption works.
• Adoption is a life-changing event, not just for the children involved but also for every single family made whole through adoption.
• Adoption processes vary from place to place. Types of adoption. Benefits and detriments to adoption. Many children who are adopted have experienced neglect and abuse.
• Adoption processes vary from place to place.
• The adoption process varies from state to state.
• It is more expensive in certain states than in others.
• The amount of paperwork throughout the process also depends on the state legislature.
• The adoption process varies within a state.
• In certain states, the adoption process is different from one region to the next.
• The process is different depending on the child protection laws set in each region inside a state.
• Types of adoption
• There are different types of adoption.
• There is step-parent or other family member adoption
• There is also adoption across state lines
• The more traditional adoption types are commonly known.
• There is private adoption which is most commonly found throughout the U.S.
• Adoption through foster care is a good thing to try for first-time adopters.
• The adoption process is expensive.
• There are a lot of upfront expenses.
• You are subjected to adoption agency fees to help you find a suitable match for your family.
• You also have to pay to adopt the child you want to adopt.
• There are a lot of big expenses in terms of the child too.
• Readying a living space to suit a child’s wants and needs can be expensive.
• Many new expenses come to light like healthcare, school, etc.
• Adoption processes vary from state to state. There are many different types of adoption. Adoption can be expensive, so you have to ensure that you are financially capable of caring for another human being.
• Adoption is the act of transferring parental rights and duties to someone other than the adopted person’s biological parents. The number of children adopted each year by American families is an estimate only.
• Adoption is an absolutely life-changing adventure, but everyone needs to be more educated before walking into a demanding process. There will be many emotions, expenses, and frustration, but it truly is worth it in the end.

Topic: Snakebites and how they’re treated

Purpose: To inform the audience of the dangers of snakes and how to respond to being bitten by a snake.

Thesis: Snakebites are dangerous and could ultimately lead to loss of life if not acted upon correctly.

• Imagine that you and your friend are walking in the woods, one sunny day in the fall when leaves cover the ground. Suddenly, your friend accidentally steps on a snake and gets bitten.
• Your friend’s chance of survival depends on your knowledge of acting promptly and taking proper measures in this situation.
• Today I will inform you about three common poisonous snakes seen in our country and explain to you the effects of a snake bite.
• Three poisonous snakes. Effects of the snake’s venom. How to administer first aid in the event of a snake bite.
• Three poisonous snakes
• There are two types of Rattlesnakes.
• William Pinkston: Responsible for more deaths in this country.
• Western diamondback: found from Texas to Eastern California.
• Copperhead and Cottonmouth
• Before striking, it opens its mouth wide to reveal its white inside.
• That’s how it got its name.
• The effects of snake venom on the human body
• Hepatotoxic
• Destroys blood vessels and red blood cells.
• Deadly and fatal to the victim.
• It affects the optic nerves in the eyes, causing blindness.
• It affects the nerves controlling the respiratory muscles, causing suffocation and eventually leading to death if left untreated.
• How to administer first aid in the event of a snake bite.
• Immobilize the bitten area slightly lower than the heart.
• Apply a flat constricting band 2-4 inches above the bite.
• With a sterile scalpel or knife, make one incision that connects the fang marks.
• Squeeze venom gently from the incision with your fingers for 30 minutes.
• Get the victim to the hospital as soon as possible.
• Snake bites are dangerous and could ultimately lead to loss of life if not acted upon correctly.
• Snake bites are dangerous and could ultimately lead to loss of life if they are not cared for properly, and the victim doesn’t get the necessary treatment in time.

Informative speeches have one main goal: to inform the audience of a specific topic of interest. For you to have an effective and successful informative speech, it is important to do your research and draw up an informative speech outline. The speech outline ensures that you do not wander off topic or get carried away with one point. 

If, on the other hand, you have to prepare persuasive speech, we have a guide on outlining and preparing for it the right way right here .

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77 Guidelines for Preparing an Informative Speech

Learning Objectives

After reading this chapter, the student will be able to:

• Recognize opinion versus factual information.
• Recognize the different types of informative speeches.
• Decide on the best organizational approach for types of informative speeches.
• Follow proven guidelines for preparing an informative speech.
• Construct an informative speech.

Guidelines for Preparing an Informative Speech

Don’t Be Too Broad

In preparing and writing an informative speech, one of the most common mistakes students make is to think that they must be comprehensive in covering their topic, which isn’t realistic. Take for example an informative speech on Abraham Lincoln. Lincoln was 56 years old when he died, so to think that it is possible to cover his entire life’s story in 5 to 7 minutes is un-realistic. As discussed in Chapter 4, the better option is to select three aspects of his life and focus on those as a way to provide an overall picture of who he was. So a proposed speech on Lincoln might have the specific purpose: “To inform my audience about Abraham Lincoln’s administration of the Civil War.” This is still a huge topic in that massive books have been written about it, but it could be addressed in three or four main points such as:

• The Civil War began in the aftermath of Lincoln’s Election and Inauguration
• Finding the right military leaders for the Union was his major challenge at the beginning.
• The Emancipation Proclamation changed the nature of the War.
• Lincoln adopted a policy that led to the North’s victory.

Regardless of the topic, you will never be able to cover everything that is known about your topic, so don’t try. Select the things that will best help the audience gain a general understanding of the topic, that will interest them, and that they hopefully will find valuable. Providing too much detail on a topic will only serve to dilute the really important points being made and give you less time to expand on what the audience might find the most interesting.

Be Accurate, Clear, and Interesting

A good informative speech conveys accurate information to the audience in a way that is clear and that keeps the listener interested in the topic. Achieving all three of these goals—accuracy, clarity, and interest—is the key to being an effective speaker. If information is inaccurate, incomplete, or unclear, it will be of limited usefulness to the audience.

Part of being accurate is making sure that your information is current. Even if you know a great deal about your topic or wrote a good paper on the topic in a high school course, you will need to verify the accuracy and completeness of what you know, especially if it is medical or scientific information. Most people understand that technology changes rapidly, so you need to update your information almost constantly. The same is true for topics that, on the surface, may seem to require less updating. For example, the Civil War occurred over 150 years ago, but contemporary research still offers new and emerging theories about the causes of the war and its long-term effects. So even with a topic that seems to be unchanging, carefully check the information to be sure it’s accurate and up to date.

What defines “interesting?” In approaching the informative speech, you should keep in mind the good overall principle that the audience is asking, “what’s in it for me?” The audience is either consciously or unconsciously wondering “What in this topic for me? How can I use this information? Of what value is this speech content to me? Why should I listen to it?” One reason this textbook uses examples of the Civil War is that the authors’ college is located by several Civil War sites and even a major battlefield. Students see reminders of the Civil War on a regular basis.

You might consider it one of the jobs of the introduction to directly or indirectly answer these questions. If you can’t, then you need to think about your topic and why you are addressing it. If it’s only because the topic is interesting to you, you are missing the point. For example, why should we know about Abraham Lincoln’s administration of the Civil War? Obviously, because it had significant, long-term consequences to us as Americans, and you should articulate that in terms the audience can understand.

Keep in Mind Audience Diversity

Finally, remember that not everyone in your audience is the same, so an informative speech should be prepared with audience diversity in mind. If the information in a speech is too complex or too simplistic, it will not hold the interest of the listeners. Determining the right level of complexity can be hard. Audience analysis is one important way to do this (see Chapter 2). Do the members of your audience belong to different age groups? Did they all go to public schools in the United States, or are some them international students? Are they all students majoring in the same subject, or is there a mixture of majors? Never assume that just because an audience is made up of students, they all share a knowledge set.

Learning how to give informative speeches will serve you well in your college career and your future work. Keep in mind the principles in this chapter but also those of the previous chapters: relating to the informational needs of the audience, using clear structure, and incorporating interesting and attention-getting supporting evidence.

Something to Think About

Here are three general topics for informative speeches. Write specific purposes for them and explain how you would answer the WIIFM question.

• Type 1 diabetes
• The psychological effects of using social media

Two outlines for informative speeches are provided on the following pages. They utilize slightly different formats; other outline formats are included in one of the appendices. Your instructor will let you know which one he or she prefers or will provide another format.

Sample Outline: Informative Speech on Lord Byron

By Shannon Stanley

Specific Purpose: To inform my audience about the life of George Gordon, Lord Byron.

Central Idea: George Gordon, Lord Byron overcame physical hardships, was a world-renowned poet, and an advocate for the Greek’s war for freedom.

Introduction

• This is one of the many hurdles that George Gordon, better known as Lord Byron, overcame during his childhood.
• Lord Byron was also a talented poet with the ability to transform his life into the words of his poetry.
• Byron became a serious poet by the age of fifteen and he was first published in 1807 at the age of nineteen.
• Lord Byron was a staunch believer in freedom and equality, so he gave most of his fortune, and in the end, his very life, supporting the Greek’s war for independence.
• While many of you have probably never heard of Lord Byron, his life and written work will become more familiar to you when you take Humanities 1201, as I learned when I took it last semester.
• According to Paul Trueblood, the author of Lord Byron, Lord Byron’s father only married Catherine for her dowry, which he quickly went through, leaving his wife and child nearly penniless.
• By the age of two, Lord Byron and his mother had moved to Aberdeen in Scotland and shortly thereafter, his father died in France at the age of thirty-six.
• He would become very upset and fight anyone who even spoke of his lameness.
• Despite his handicap, Lord Byron was very active and liked competing with the other boys.
• With this title, he also inherited Newstead Abbey, a dilapidated estate that was in great need of repair.
• Because the Abbey was in Nottinghamshire England, he and his mother moved there and stayed at the abbey until it was rented out to pay for the necessary repairs.
• During this time, May Gray, Byron’s nurse had already begun physically and sexually abusing him.
• A year passed before he finally told his guardian, John Hanson, about May’s abuse; she was fired immediately.
• Unfortunately the damage had already been done.
• In the book Lord Byron, it is stated that years later he wrote “My passions were developed very early- so early, that few would believe me if I were to state the period, and the facts which accompanied it.”
• Although Lord Byron had many obstacles to overcome during his childhood, he became a world renowned poet by the age of 24.
• According to Horace Gregory, The author of Poems of George Gordon, Lord Byron, the years from 1816 through 1824 is when Lord Byron was most known throughout Europe.
• Childe Harold was written while Lord Byron was traveling through Europe after graduating from Trinity College.
• Many authors such as Trueblood, and Garrett, the author of George Gordon, Lord Byron, express their opinion that Childe Harold is an autobiography about Byron and his travels.
• Lord Byron often wrote about the ones he loved the most, such as the poem “She Walks in Beauty” written about his cousin Anne Wilmont, and “Stanzas for Music” written for his half-sister, Augusta Leigh.
• One such story was about the last king of Babylon.
• This poem was called the “Vision of Belshazzar,” and is very much like the bible version in the book of Daniel.
• Although Lord Byron is mostly known for his talents as a poet, he was also an advocate for the Greek’s war for independence.
• The Greek’s were too busy fighting amongst themselves to come together to form a formidable army against the Turks.
• According to Martin Garrett, Lord Byron donated money to refit the Greek’s fleet of ships, but did not immediately get involved in the situation.
• He had doubts as to if or when the Greek’s would ever come together and agree long enough to make any kind of a difference in their war effort.
• Eventually the Greek’s united and began their campaign for the Greek War of Independence.
• He began pouring more and more of his fortune into the Greek army and finally accepted a position to oversee a small group of men sailing to Missolonghi.
• Lord Byron set sail for Missolonghi in Western Greece in 1824. 1. He took a commanding position over a small number of the Greek army despite his lack of military training. 2. He had also made plans to attack a Turkish held fortress but became very ill before the plans were ever carried through.
• After Lord Byron’s death, the Greek War of Independence, due to his support, received more foreign aid which led to their eventual victory in 1832.
• Lord Byron is hailed as a national hero by the Greek nation.
• Many tributes such as statues and road-names have been devoted to Lord Byron since the time of his death.
• I have chosen not to focus on Lord Byron’s more liberal way of life, but rather to focus on his accomplishments in life.
• He was a man who owed no loyalty to Greece, yet gave his life to support their cause.
• Most of the world will remember Lord Byron primarily through his written attributes, but Greece will always remember him as the “Trumpet Voice of Liberty.”

Garrett, M. (2000). George Gordon, Lord Byron. New York, NY: Oxford University Press.

Gregory, H. (1969). Poems of George Gordon, Lord Byron. New York, NY: Thomas Y. Crowell Company.

Trueblood, P. G. (1969). Lord Byron. (S. E. Bowman, Ed.). New York, NY: Twayne Publishers.

Sample Outline: Informative Speech on Haunted Places in Gettysburg

By Leslie Dean

Specific Purpose: To inform my classmates of specific places in Gettysburg, Pennsylvania, that are considered to be haunted.

Introduction: Do you believe in paranormal activity? Have you ever been to a place that is haunted? My personal opinion on this subject matter is open to question; however, there are a lot of people that have had firsthand encounters with the paranormal. Throughout the world there are countless places that are considered to be haunted by tormented souls that still lurk among us in search of a way to free their souls. Most places that claim to be haunted are intertwined with tales of battles and as a result many fatalities. Tragic times in history make for the perfect breeding grounds for the haunted places that exist today.

Thesis/Preview: Gettysburg is a city that is plagued by historical events that play a role in the manifestations that haunt Gettysburg today. These include locations at The Devil’s Den, Little Round Top, and the Hummelbaugh House.

• Location held heavy fighting during battle that took place on July 2, of 1863.
• The total death toll estimated during battle consisted of 800 for the Union and more than 1,800 for the Confederates.
• According to author, consultant, and lecturer Dennis William Hauck, he states in his book Haunted Places that if you stand outside at the Devil’s Den there can be the sounds of drum rolls and gunshots heard.
• According to many visitors there have been many people that claim to have seen and/or taken pictures of and had conversations with a friendly soldier who either disappears or doesn’t show up in photographs.

Transition: Spooky, unexplainable things happen at the Devil’s Den but there is also paranormal activity in another area of Gettysburg, Little Round Top.

• A site where Union soldiers held up to maintain an advantage over the Confederate soldiers.
• According to James Brann, an author from Civil War Magazine, this was a site Union Colonel Joshua Lawrence Chamberlain led his 20th Maine Regiment in perhaps the most famous counterattack of the Civil War.
• Handed them musket rounds.
• Actual rounds that dated back to the Civil War.
• Ghostly solders can still be seen marching in formation and riding horses in the fight against their enemy.

Transition: It seems that a lot of landmarks are haunted but there are also structures known to be stricken with paranormal activity.

• The house is located on the east side of the city and was just behind the Union lines.
• It was used for a hospital and because of the times amputated limbs would be thrown out the windows resulting in a huge pile of body parts.
• The windows in the house often startle people with loud vibrations.
• The calls for help from soldiers can still be heard in and around the house.

Conclusion: In closing, according to History.com the Battle of Gettysburg was one of the biggest in the Civil War, resulting in over 150,000 causalities. With these statistics it is no surprise that lost souls still lurk the eerie grounds of this historical place. Whether it is vibrating windows or actual encounters with soldiers from 1863, Gettysburg has more than enough encounters with the paranormal to convince the biggest of doubters. Going to Gettysburg would guarantee a chance to literally step back in time and encounter something that is only remembered in history books. So believer in the paranormal or not, Gettysburg is a place to go to experience a part of history whether it be historical sites or a random run in with a ghostly soldier.

Exploring Communication in the Real World Copyright © 2020 by Chris Miller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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• Informative Speech
• Presentation
• Presentational Speaking
• Public Speaking
• Public Speaking Skills

Education Standards

Aasl 21st century learner standards 2007.

Learning Domain: Knowledge Sharing and Civic Engagement

Standard: Use writing and speaking skills to communicate new understandings effectively.

Standard: Demonstrate leadership and confidence by presenting ideas to others in both formal and informal situations.

Standard: Use knowledge and information skills and dispositions to engage in public conversation and debate around issues of common concern.

Standard: Contribute to the exchange of ideas within and beyond the learning community.

How to Write an Informative Speech

This module features a step-by-step process to create an informative speech. It provides concise instructions supported by topical learning resources (textbook chapters, short online articles, brief videos).

How to Create a Speech Your Audience Cares About

So, you've been tasked with creating an informative speech. How do you do that? Just follow these step-by-step instructions.

Step 1: Analyze Your Audience

Before you begin writing your speech, you should analyze the audience of that speech.  After all, every effective speech is crafted with it's real audience in mind.  When you tailor your speech to your real audience, you give yourself the best opportunity to meet your specific purpose - your goal for your audience.  When analyzing your audience, ask yourself these questions:

• Who will hear/see my message?  
• What are their backgrounds?  
• What do they have in common?  
• Where are their areas of difference?  
• What do they already know about my topic?
• What new information might they find useful?
• How can I connect my speech to my audience members' real lives?

The answers to these questions will help you write a speech that has maximum positive impact.  For even more techniques about connecting to your real audience, read the article  "Common Speaker Pitfalls"  by  Craig Valentine  in  Toastmasters Magazine.

How to Write the Body of Your Speech

Step 2: write your speech body.

"Wait, shouldn't I start with the introduction?" you might ask yourself.

No.  Not unless you are a fan of doing extra, repetitive, unnecessary work.  Are you?  I'm not. :)

While an introduction comes first in your speech (and your outline), you need to know what you're introducing before you can write it.  How can you introduce the content of your speech if you haven't written that content yet?  Sure, you can guess, but one of two things will likely happen:

• You'll guess wrong, and your introduction won't match your speech body when you finally write it.  Then you'll have to either fix it (creating extra work for you), or stick with a disjointed speech that is difficult for the audience to follow.  Neither of these are great options.
• You'll be so worried about making the mistake above that you will force the body of your speech to match the introduction, even when your initial plan isn't the most effective one.  Then, when you do a peer feedback activity in class, you'll get advice from a classmate in which s/he will recommend that you change the introduction and the speech body to make sense (which, again, is more extra work for you).

To Read: 

Save yourself the time and the hassle and write your speech body (approx. 80% of your speech content) first.  How do you do this?  Read  chapter 10, "Creating the Body of a Speech"  in Stand Up, Speak Out: The Ethics and Practice of Public Speaking.

How to Transition Between Your Main Points

You decided on the main points of your speech body.  Good!

You developed those main points with subpoints.  Excellent!

Those subpoints include some combination of examples, definitions, statistics, and testimony to help your audience understand your ideas.  Rock on!

Now you need to tie everything together so your speech body flows logically, which will help your audience follow your speech. Your textbook explained transitions in chapter 10 , but they can be a tricky concept to grasp without an example.  

To Watch: 

Watch this short student speaker video montage to clarify how presenters use transitions to help clarify the organization of their speech body:

Click here for captioned version

How to Write the Introduction to a Speech

You did it!  You wrote the speech body which means you completed about 80% of the speech writing process.  Nice work :)  Only a bit left to do.

Step 3: Write Your Introduction

Now that you have a speech body, you can introduce it to your audience.  Effective introductions intrigue and entice the audience into listening to your message.  They also lay out an organizational plan to help the audience follow your train of thought.  Effective introductions include five important elements to accomplish this goal:

• Attention-getter
• Purpose statement -  I tend to refer to this as a "topic statement"
• Establishment of credibility
• Audience connection
• Main idea preview -  I sometimes refer to this as a "thesis statement preview"

To learn about each of these elements, read  chapter 9 "Introductions Matter: How to Begin a Speech Effectively"  in Stand Up, Speak Out: The Ethics and Practice of Public Speaking.

How to Capture the Audience's Attention

The attention-getter is the most important part of the introduction because it convinces your audience to listen to the rest of your speech.  If you can't catch the audience's attention from the very beginning, getting them to listen to your message later in the speech will be extremely difficult.

Tips for success:

• The attention-getter requires a lot of creativity.  If you get stuck while trying to write it, move on to the easier elements in the intro (topic statement, thesis statement) then circle back around.
• Brainstorm by running through the list of attention-getting devices and consider how you might use them in your speech (ex: "What interesting brief story could I tell about my topic?"  "What thought-provoking question could I ask my audience relating to my topic?"  "What presentation aid could I show to illustrate my topic in a unique way?")
• Don't go with the first attention-getter you think of.  Write down a list of possible ideas (5 - 10) and give yourself time to analyze, refine, and improve them before you commit to one. 
• Don't be afraid to replace your attention-getter with a better one if you have an "aha" moment!

Want some examples of attention-getters?  

Watch this student-produced montage from a variety of public speeches: Click here for captioned version

How to Establish Your Credibility

In addition to convincing the audience to listen to your speech (the attention-getter), you also need to convince them to trust you and the information you're sharing with them.  One way you establish your credibility is nonverbal - how you dress, your posture, eye contact, etc.  Another way is verbal - tell your audience explicitly why they should believe you in a sentence or two in the introduction.

• Do you have personal experience  with your topic?  If so, briefly explain that experience.
• Did your research your topic using credible sources?  If so, briefly preview those.

You will continue to build your credibility throughout the speech body, but mentioning it in the introduction helps the audience trust you from the very beginning of your speech.  

Want to see how real speakers establish their credibility?  Check out this student speaker montage: Click here for captioned version

How to Write the Conclusion of a Speech

Step 4: write your conclusion.

The conclusion of your speech is the shortest part - around 5% - 10% of your total speech length.  Even though it's a small section, it's a powerful one because it helps you reinforce your message for your audience for lasting impact.  An effective conclusion has three specific elements:

Clearly signal the end of your speech by reviewing your topic

• Your textbook authors label this a thesis statement review
• Use a concluding statement at the very beginning of your conclusion.  Common concluding statements include "In conclusion..." "To close..." "Let's review" "To sum it up..." etc.  
• Then add in a reminder of your topic.  For example, "To review, today we learned how to create a natural deodorant from common kitchen products" 

Review your main points

• You may hear me call this a thesis review, because that's how I was trained.  
• I'm trying to switch to the phrasing "main point review" instead to reduce confusion.

End with a concluding device

• I often refer to this as a final thought or memorable ending.
• In a persuasive speech, I'm looking for a clear call to action.  

What are your options for concluding devices?  Read chapter 11, "Concluding with Power,"  in Stand Up, Speak Out: The Ethics and Practice of Public Speaking.

How to Choose the Right Concluding Device

Your concluding device (aka, final thought or memorable ending) is going to be different in an informative speech than it is for a persuasive speech.  

• In an informative speech, you'll leave your audience with a residual message.  You won't ask them to do anything, because doing something is inherently persuasive and thus out of line with your general and specific purpose.
• In a persuasive speech, you will provide a call to action.  

So what's the difference?  Read  the article "How to End a Speech" by Lisa B. Marshall  to find out.

That's it! You just wrote your informative speech. Congratulations :)

Now it's time to create a set of speaking notes, select your presentation aids, rehearse your speech, and present with confidence! Stay tuned for future modules which will cover these topics.

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11.1 Informative Speeches

Learning objectives.

• Identify common topic categories for informative speeches.
• Identify strategies for researching and supporting informative speeches.
• Explain the different methods of informing.
• Employ strategies for effective informative speaking, including avoiding persuasion, avoiding information overload, and engaging the audience.

Many people would rather go see an impassioned political speech or a comedic monologue than a lecture. Although informative speaking may not be the most exciting form of public speaking, it is the most common. Reports, lectures, training seminars, and demonstrations are all examples of informative speaking. That means you are more likely to give and listen to informative speeches in a variety of contexts. Some organizations, like consulting firms, and career fields, like training and development, are solely aimed at conveying information. College alumni have reported that out of many different speech skills, informative speaking is most important (Verderber, 1991). Since your exposure to informative speaking is inevitable, why not learn how to be a better producer and consumer of informative messages?

Creating an Informative Speech

As you’ll recall from Chapter 9 “Preparing a Speech” , speaking to inform is one of the three possible general purposes for public speaking. The goal of informative speaking is to teach an audience something using objective factual information. Interestingly, informative speaking is a newcomer in the world of public speaking theorizing and instruction, which began thousands of years ago with the ancient Greeks (Olbricht, 1968). Ancient philosophers and statesmen like Aristotle, Cicero, and Quintilian conceived of public speaking as rhetoric, which is inherently persuasive. During that time, and until the 1800s, almost all speaking was argumentative. Teaching and instruction were performed as debates, and even fields like science and medicine relied on argumentative reasoning instead of factual claims.

Until the 1800s, even scientific fields and medicine relied on teaching that was based on debate and argument rather than the informative-based instruction that is used today.

Monash University – Surgery Workshop 2012 – CC BY-NC 2.0.

While most instruction is now verbal, for most of modern history, people learned by doing rather than listening, as apprenticeships were much more common than classroom-based instruction. So what facilitated the change from argumentative and demonstrative teaching to verbal and informative teaching? One reason for this change was the democratization of information. Technical information used to be jealously protected by individuals, families, or guilds. Now society generally believes that information should be shared and made available to all. The increasing complexity of fields of knowledge and professions also increased the need for informative speaking. Now one must learn a history or backstory before actually engaging with a subject or trade. Finally, much of the information that has built up over time has become commonly accepted; therefore much of the history or background information isn’t disputed and can now be shared in an informative rather than argumentative way.

Choosing an Informative Speech Topic

Being a successful informative speaker starts with choosing a topic that can engage and educate the audience. Your topic choices may be influenced by the level at which you are speaking. Informative speaking usually happens at one of three levels: formal, vocational, and impromptu (Verderber, 1991). Formal informative speeches occur when an audience has assembled specifically to hear what you have to say. Being invited to speak to a group during a professional meeting, a civic gathering, or a celebration gala brings with it high expectations. Only people who have accomplished or achieved much are asked to serve as keynote speakers, and they usually speak about these experiences. Many more people deliver informative speeches at the vocational level, as part of their careers. Teachers like me spend many hours lecturing, which is a common form of informative speaking. In addition, human resources professionals give presentations about changes in policy and provide training for new employees, technicians in factories convey machine specifications and safety procedures, and servers describe how a dish is prepared in their restaurant. Last, we all convey information daily in our regular interactions. When we give a freshman directions to a campus building, summarize the latest episode of American Idol for our friend who missed it, or explain a local custom to an international student, we are engaging in impromptu informative speaking.

Whether at the formal, vocational, or impromptu level, informative speeches can emerge from a range of categories, which include objects, people, events, processes, concepts, and issues. An extended speech at the formal level may include subject matter from several of these categories, while a speech at the vocational level may convey detailed information about a process, concept, or issue relevant to a specific career.

Subjects of informative speaking at the vocational level usually relate to a speaker’s professional experience or expertise.

Peter Long – Business Meeting – CC BY 2.0.

Since we don’t have time to research or organize content for impromptu informative speaking, these speeches may provide a less detailed summary of a topic within one of these categories. A broad informative speech topic could be tailored to fit any of these categories. As you draft your specific purpose and thesis statements, think about which category or categories will help you achieve your speech goals, and then use it or them to guide your research. Table 11.1 “Sample Informative Speech Topics by Category” includes an example of how a broad informative subject area like renewable energy can be adapted to each category as well as additional sample topics.

Table 11.1 Sample Informative Speech Topics by Category

Speeches about objects convey information about any nonhuman material things. Mechanical objects, animals, plants, and fictional objects are all suitable topics of investigation. Given that this is such a broad category, strive to pick an object that your audience may not be familiar with or highlight novel relevant and interesting facts about a familiar object.

Speeches about people focus on real or fictional individuals who are living or dead. These speeches require in-depth biographical research; an encyclopedia entry is not sufficient. Introduce a new person to the audience or share little-known or surprising information about a person we already know. Although we may already be familiar with the accomplishments of historical figures and leaders, audiences often enjoy learning the “personal side” of their lives.

Speeches about concepts are less concrete than speeches about objects or people, as they focus on ideas or notions that may be abstract or multifaceted. A concept can be familiar to us, like equality, or could literally be a foreign concept like qi (or chi ), which is the Chinese conception of the energy that flows through our bodies. Use the strategies discussed in this book for making content relevant and proxemic to your audience to help make abstract concepts more concrete.

Speeches about events focus on past occasions or ongoing occurrences. A particular day in history, an annual observation, or a seldom occurring event can each serve as interesting informative topics. As with speeches about people, it’s important to provide a backstory for the event, but avoid rehashing commonly known information.

Informative speeches about processes provide a step-by-step account of a procedure or natural occurrence. Speakers may walk an audience through, or demonstrate, a series of actions that take place to complete a procedure, such as making homemade cheese. Speakers can also present information about naturally occurring processes like cell division or fermentation.

Informative speeches about processes provide steps of a procedure, such as how to make homemade cheese.

Joel Kramer – curdle – CC BY 2.0.

Last, informative speeches about issues provide objective and balanced information about a disputed subject or a matter of concern for society. It is important that speakers view themselves as objective reporters rather than commentators to avoid tipping the balance of the speech from informative to persuasive. Rather than advocating for a particular position, the speaker should seek to teach or raise the awareness of the audience.

Researching an Informative Speech Topic

Having sharp research skills is a fundamental part of being a good informative speaker. Since informative speaking is supposed to convey factual information, speakers should take care to find sources that are objective, balanced, and credible. Periodicals, books, newspapers, and credible websites can all be useful sources for informative speeches, and you can use the guidelines for evaluating supporting materials discussed in Chapter 9 “Preparing a Speech” to determine the best information to include in your speech. Aside from finding credible and objective sources, informative speakers also need to take time to find engaging information. This is where sharp research skills are needed to cut through all the typical information that comes up in the research process to find novel information. Novel information is atypical or unexpected, but it takes more skill and effort to locate. Even seemingly boring informative speech topics like the history of coupons can be brought to life with information that defies the audience’s expectations. A student recently delivered an engaging speech about coupons by informing us that coupons have been around for 125 years, are most frequently used by wealthier and more educated households, and that a coupon fraud committed by an Italian American businessman named Charles Ponzi was the basis for the term Ponzi scheme , which is still commonly used today.

As a teacher, I can attest to the challenges of keeping an audience engaged during an informative presentation. While it’s frustrating to look out at my audience of students and see glazed-over eyes peering back at me, I also know that it is my responsibility to choose interesting information and convey it in a way that’s engaging. Even though the core content of what I teach hasn’t change dramatically over the years, I constantly challenge myself to bring that core information to life through application and example. As we learned earlier, finding proxemic and relevant information and examples is typically a good way to be engaging. The basic information may not change quickly, but the way people use it and the way it relates to our lives changes. Finding current, relevant examples and finding novel information are both difficult, since you, as the researcher, probably don’t know this information exists.

Here is where good research skills become necessary to be a good informative speaker. Using advice from Chapter 9 “Preparing a Speech” should help you begin to navigate through the seas of information to find hidden treasure that excites you and will in turn excite your audience.

To avoid boring an audience, effective informative speakers possess good research skills and the ability to translate information to be engaging and relevant for an audience.

Niall Kennedy – Sleep – CC BY-NC 2.0.

As was mentioned earlier, the goal for informative speaking is to teach your audience. An audience is much more likely to remain engaged when they are actively learning. This is like a balancing act. You want your audience to be challenged enough by the information you are presenting to be interested, but not so challenged that they become overwhelmed and shut down. You should take care to consider how much information your audience already knows about a topic. Be aware that speakers who are very familiar with their speech topic tend to overestimate their audience’s knowledge about the topic. It’s better to engage your topic at a level slightly below your audience’s knowledge level than above. Most people won’t be bored by a brief review, but many people become lost and give up listening if they can’t connect to the information right away or feel it’s over their heads.

A good informative speech leaves the audience thinking long after the speech is done. Try to include some practical “takeaways” in your speech. I’ve learned many interesting and useful things from the informative speeches my students have done. Some of the takeaways are more like trivia information that is interesting to share—for example, how prohibition led to the creation of NASCAR. Other takeaways are more practical and useful—for example, how to get wine stains out of clothing and carpet or explanations of various types of student financial aid.

Organizing and Supporting an Informative Speech

You can already see that informing isn’t as easy as we may initially think. To effectively teach, a speaker must present quality information in an organized and accessible way. Once you have chosen an informative speech topic and put your research skills to the test in order to locate novel and engaging information, it’s time to organize and support your speech.

Organizational Patterns

Three organizational patterns that are particularly useful for informative speaking are topical, chronological, and spatial. As you’ll recall, to organize a speech topically, you break a larger topic down into logical subdivisions. An informative speech about labor unions could focus on unions in three different areas of employment, three historically significant strikes, or three significant legal/legislative decisions. Speeches organized chronologically trace the development of a topic or overview the steps in a process. An informative speech could trace the rise of the economic crisis in Greece or explain the steps in creating a home compost pile. Speeches organized spatially convey the layout or physical characteristics of a location or concept. An informative speech about the layout of a fire station or an astrology wheel would follow a spatial organization pattern.

Methods of Informing

Types of and strategies for incorporating supporting material into speeches are discussed in Chapter 9 “Preparing a Speech” , but there are some specific ways to go about developing ideas within informative speeches. Speakers often inform an audience using definitions, descriptions, demonstrations, and explanations. It is likely that a speaker will combine these methods of informing within one speech, but a speech can also be primarily organized using one of these methods.

Informing through Definition

Informing through definition entails defining concepts clearly and concisely and is an important skill for informative speaking. There are several ways a speaker can inform through definition: synonyms and antonyms, use or function, example, and etymology (Verderber, 1991). Defining a concept using a synonym or an antonym is a short and effective way to convey meaning. Synonyms are words that have the same or similar meanings, and antonyms are words that have opposite meanings. In a speech about how to effectively inform an audience, I would claim that using concrete words helps keep an audience engaged. I could enhance your understanding of what concrete means by defining it with synonyms like tangible and relatable . Or I could define concrete using antonyms like abstract and theoretical .

Identifying the use or function of an object, item, or idea is also a short way of defining. We may think we already know the use and function of most of the things we interact with regularly. This is true in obvious cases like cars, elevators, and smartphones. But there are many objects and ideas that we may rely on and interact with but not know the use or function. For example, QR codes (or quick response codes) are popping up in magazines, at airports, and even on t-shirts (Vuong, 2011). Many people may notice them but not know what they do. As a speaker, you could define QR codes by their function by informing the audience that QR codes allow businesses, organizations, and individuals to get information to consumers/receivers through a barcode-like format that can be easily scanned by most smartphones.

An informative speaker could teach audience members about QR codes by defining them based on their use or function.

Douglas Muth – My QR Code – CC BY-SA 2.0.

A speaker can also define a topic using examples, which are cited cases that are representative of a larger concept. In an informative speech about anachronisms in movies and literature, a speaker might provide the following examples: the film Titanic shows people on lifeboats using flashlights to look for survivors from the sunken ship (such flashlights weren’t invented until two years later) (The Past in Pictures, 2012); Shakespeare’s play Julius Caesar includes a reference to a clock, even though no mechanical clocks existed during Caesar’s time (Scholasticus K., 2012). Examples are a good way to repackage information that’s already been presented to help an audience retain and understand the content of a speech. Later we’ll learn more about how repackaging information enhances informative speaking.

Etymology refers to the history of a word. Defining by etymology entails providing an overview of how a word came to its current meaning. The Oxford English Dictionary is the best source for finding etymology and often contains interesting facts that can be presented as novel information to better engage your audience. For example, the word assassin , which refers to a person who intentionally murders another, literally means “hashish-eater” and comes from the Arabic word hashshashin . The current meaning emerged during the Crusades as a result of the practices of a sect of Muslims who would get high on hashish before killing Christian leaders—in essence, assassinating them (Oxford English Dictionary Online, 2012).

Informing through Description

As the saying goes, “Pictures are worth a thousand words.” Informing through description entails creating verbal pictures for your audience. Description is also an important part of informative speeches that use a spatial organizational pattern, since you need to convey the layout of a space or concept. Good descriptions are based on good observations, as they convey what is taken in through the senses and answer these type of questions: What did that look like? Smell like? Sound like? Feel like? Taste like? If descriptions are vivid and well written, they can actually invoke a sensory reaction in your audience. Just as your mouth probably begins to salivate when I suggest that you imagine biting into a fresh, bright yellow, freshly cut, juicy lemon wedge, so can your audience be transported to a setting or situation through your descriptions. I once had a student set up his speech about the history of streaking by using the following description: “Imagine that you are walking across campus to your evening class. You look up to see a parade of hundreds upon hundreds of your naked peers jogging by wearing little more than shoes.”

Informing through Demonstration

When informing through demonstration , a speaker gives verbal directions about how to do something while also physically demonstrating the steps. Early morning infomercials are good examples of demonstrative speaking, even though they are also trying to persuade us to buy their “miracle product.” Whether straightforward or complex, it’s crucial that a speaker be familiar with the content of their speech and the physical steps necessary for the demonstration. Speaking while completing a task requires advanced psycho-motor skills that most people can’t wing and therefore need to practice. Tasks suddenly become much more difficult than we expect when we have an audience. Have you ever had to type while people are reading along with you? Even though we type all the time, even one extra set of eyes seems to make our fingers more clumsy than usual.

Television chefs are excellent examples of speakers who frequently inform through demonstration. While many of them make the process of speaking while cooking look effortless, it took much practice over many years to make viewers think it is effortless.

Television chefs inform through demonstration. Although they make it seem easy, it is complex and difficult.

Gordonramsaysubmissions – gordon ramsay 7 – CC BY 2.0.

Part of this practice also involves meeting time limits. Since television segments are limited and chefs may be demonstrating and speaking live, they have to be able to adapt as needed. Demonstration speeches are notorious for going over time, especially if speakers haven’t practiced with their visual aids / props. Be prepared to condense or edit as needed to meet your time limit. The reality competition show The Next Food Network Star captures these difficulties, as many experienced cooks who have the content knowledge and know how to physically complete their tasks fall apart when faced with a camera challenge because they just assumed they could speak and cook at the same time.

Tips for Demonstration Speeches

• Include personal stories and connections to the topic, in addition to the “how-to” information, to help engage your audience.
• Ask for audience volunteers (if appropriate) to make the demonstration more interactive.
• Include a question-and-answer period at the end (if possible) so audience members can ask questions and seek clarification.
• Follow an orderly progression. Do not skip around or backtrack when reviewing the steps.
• Use clear signposts like first , second , and third .
• Use orienting material like internal previews and reviews, and transitions.
• Group steps together in categories, if needed, to help make the information more digestible.
• Assess the nonverbal feedback of your audience. Review or slow down if audience members look lost or confused.
• Practice with your visual aids / props many times. Things suddenly become more difficult and complicated than you expect when an audience is present.
• Practice for time and have contingency plans if you need to edit some information out to avoid going over your time limit.

Informing through Explanation

Informing through explanation entails sharing how something works, how something came to be, or why something happened. This method of informing may be useful when a topic is too complex or abstract to demonstrate. When presenting complex information make sure to break the topic up into manageable units, avoid information overload, and include examples that make the content relevant to the audience. Informing through explanation works well with speeches about processes, events, and issues. For example, a speaker could explain the context surrounding the Lincoln-Douglas debates or the process that takes place during presidential primaries.

“Getting Plugged In”

TED Talks as a Model of Effective Informative Speaking

Over the past few years, I have heard more and more public speaking teachers mention their use of TED speeches in their classes. What started in 1984 as a conference to gather people involved in Technology, Entertainment, and Design has now turned into a worldwide phenomenon that is known for its excellent speeches and presentations, many of which are informative in nature. [1] The motto of TED is “Ideas worth spreading,” which is in keeping with the role that we should occupy as informative speakers. We should choose topics that are worth speaking about and then work to present them in such a way that audience members leave with “take-away” information that is informative and useful. TED fits in with the purpose of the “Getting Plugged In” feature in this book because it has been technology focused from the start. For example, Andrew Blum’s speech focuses on the infrastructure of the Internet, and Pranav Mistry’s speech focuses on a new technology he developed that allows for more interaction between the physical world and the world of data. Even speakers who don’t focus on technology still skillfully use technology in their presentations, as is the case with David Gallo’s speech about exotic underwater life. Here are links to all these speeches:

• Andrew Blum’s speech: What Is the Internet, Really? http://www.ted.com/talks/andrew_blum_what_is_the_internet_really.html
• Pranav Mistry’s speech: The Thrilling Potential of Sixth Sense Technology. http://www.ted.com/talks/pranav_mistry_the_thrilling_potential_of_sixthsense_technology.html
• David Gallo’s speech: Underwater Astonishments. http://www.ted.com/talks/david_gallo_shows_underwater_astonishments.html
• What can you learn from the TED model and/or TED speakers that will help you be a better informative speaker?
• In what innovative and/or informative ways do the speakers reference or incorporate technology in their speeches?

Effective Informative Speaking

There are several challenges to overcome to be an effective informative speaker. They include avoiding persuasion, avoiding information overload, and engaging your audience.

Avoiding Persuasion

We should avoid thinking of informing and persuading as dichotomous, meaning that it’s either one or the other. It’s more accurate to think of informing and persuading as two poles on a continuum, as in Figure 11.1 “Continuum of Informing and Persuading” (Olbricht, 1968). Most persuasive speeches rely on some degree of informing to substantiate the reasoning. And informative speeches, although meant to secure the understanding of an audience, may influence audience members’ beliefs, attitudes, values, or behaviors.

Figure 11.1 Continuum of Informing and Persuading

Speakers can look to three areas to help determine if their speech is more informative or persuasive: speaker purpose, function of information, and audience perception (Verderber, 1991). First, for informative speaking, a speaker’s purpose should be to create understanding by sharing objective, factual information. Specific purpose and thesis statements help establish a speaker’s goal and purpose and can serve as useful reference points to keep a speech on track. When reviewing your specific purpose and thesis statement, look for words like should / shouldn’t , good / bad , and right / wrong , as these often indicate a persuasive slant in the speech.

Second, information should function to clarify and explain in an informative speech. Supporting materials shouldn’t function to prove a thesis or to provide reasons for an audience to accept the thesis, as they do in persuasive speeches. Although informative messages can end up influencing the thoughts or behaviors of audience members, that shouldn’t be the goal.

Third, an audience’s perception of the information and the speaker helps determine whether a speech is classified as informative or persuasive. The audience must perceive that the information being presented is not controversial or disputed, which will lead audience members to view the information as factual. The audience must also accept the speaker as a credible source of information. Being prepared, citing credible sources, and engaging the audience help establish a speaker’s credibility. Last, an audience must perceive the speaker to be trustworthy and not have a hidden agenda. Avoiding persuasion is a common challenge for informative speakers, but it is something to consider, as violating the speaking occasion may be perceived as unethical by the audience. Be aware of the overall tone of your speech by reviewing your specific purpose and thesis to make sure your speech isn’t tipping from informative to persuasive.

Words like should / shouldn’t , good / bad , and right / wrong in a specific purpose and/or thesis statement often indicate that the speaker’s purpose is tipping from informative to persuasive.

Hans Splinter – balance – CC BY-ND 2.0.

Avoiding Information Overload

Many informative speakers have a tendency to pack a ten-minute speech with as much information as possible. This can result in information overload , which is a barrier to effective listening that occurs when a speech contains more information than an audience can process. Editing can be a difficult task, but it’s an important skill to hone, because you will be editing more than you think. Whether it’s reading through an e-mail before you send it, condensing a report down to an executive summary, or figuring out how to fit a client’s message on the front page of a brochure, you will have to learn how to discern what information is best to keep and what can be thrown out. In speaking, being a discerning editor is useful because it helps avoid information overload. While a receiver may not be attracted to a brochure that’s covered in text, they could take the time to read it, and reread it, if necessary. Audience members cannot conduct their own review while listening to a speaker live. Unlike readers, audience members can’t review words over and over (Verderber, 1991). Therefore competent speakers, especially informative speakers who are trying to teach their audience something, should adapt their message to a listening audience. To help avoid information overload, adapt your message to make it more listenable.

Although the results vary, research shows that people only remember a portion of a message days or even hours after receiving it (Janusik, 2012). If you spend 100 percent of your speech introducing new information, you have wasted approximately 30 percent of your time and your audience’s time. Information overload is a barrier to effective listening, and as good speakers, we should be aware of the limitations of listening and compensate for that in our speech preparation and presentation. I recommend that my students follow a guideline that suggests spending no more than 30 percent of your speech introducing new material and 70 percent of your speech repackaging that information. I specifically use the word repackaging and not repeating . Simply repeating the same information would also be a barrier to effective listening, since people would just get bored. Repackaging will help ensure that your audience retains most of the key information in the speech. Even if they don’t remember every example, they will remember the main underlying point.

Avoiding information overload requires a speaker to be a good translator of information. To be a good translator, you can compare an unfamiliar concept with something familiar, give examples from real life, connect your information to current events or popular culture, or supplement supporting material like statistics with related translations of that information. These are just some of the strategies a good speaker can use. While translating information is important for any oral presentation, it is especially important when conveying technical information. Being able to translate complex or technical information for a lay audience leads to more effective informing, because the audience feels like they are being addressed on their level and don’t feel lost or “talked down to.” The History Channel show The Universe provides excellent examples of informative speakers who act as good translators. The scientists and experts featured on the show are masters of translating technical information, like physics, into concrete examples that most people can relate to based on their everyday experiences.

Comparing the turbulent formation of the solar system to the collisions of bumper bars and spinning rides at an amusement park makes the content more concrete.

Alexander Svensson – Ferris Wheel – CC BY 2.0.

Following the guidelines established in Chapter 9 “Preparing a Speech” for organizing a speech can also help a speaker avoid information overload. Good speakers build in repetition and redundancy to make their content more memorable and their speech more consumable. Preview statements, section transitions, and review statements are some examples of orienting material that helps focus an audience’s attention and facilitates the process of informing (Verderber, 1991).

Engaging Your Audience

As a speaker, you are competing for the attention of your audience against other internal and external stimuli. Getting an audience engaged and then keeping their attention is a challenge for any speaker, but it can be especially difficult when speaking to inform. As was discussed earlier, once you are in the professional world, you will most likely be speaking informatively about topics related to your experience and expertise. Some speakers fall into the trap of thinking that their content knowledge is enough to sustain them through an informative speech or that their position in an organization means that an audience will listen to them and appreciate their information despite their delivery. Content expertise is not enough to be an effective speaker. A person must also have speaking expertise (Verderber, 1991). Effective speakers, even renowned experts, must still translate their wealth of content knowledge into information that is suited for oral transmission, audience centered, and well organized. I’m sure we’re all familiar with the stereotype of the absentminded professor or the genius who thinks elegantly in his or her head but can’t convey that same elegance verbally. Having well-researched and organized supporting material is an important part of effective informative speaking, but having good content is not enough.

Audience members are more likely to stay engaged with a speaker they view as credible. So complementing good supporting material with a practiced and fluent delivery increases credibility and audience engagement. In addition, as we discussed earlier, good informative speakers act as translators of information. Repackaging information into concrete familiar examples is also a strategy for making your speech more engaging. Understanding relies on being able to apply incoming information to life experiences.

Repackaging information is also a good way to appeal to different learning styles, as you can present the same content in various ways, which helps reiterate a point. While this strategy is useful with any speech, since the goal of informing is teaching, it makes sense to include a focus on learning within your audience adaptation. There are three main learning styles that help determine how people most effectively receive and process information: visual, auditory, and kinesthetic (Fleming, 2012). Visual learners respond well to information presented via visual aids, so repackage information using text, graphics, charts and other media. Public speaking is a good way to present information for auditory learners who process information well when they hear it. Kinesthetic learners are tactile; they like to learn through movement and “doing.” Asking for volunteers to help with a demonstration, if appropriate, is a way to involve kinesthetic learners in your speech. You can also have an interactive review activity at the end of a speech, much like many teachers incorporate an activity after a lesson to reinforce the material.

“Getting Real”

Technical Speaking

People who work in technical fields, like engineers and information technology professionals, often think they will be spared the task of public speaking. This is not the case, however, and there is actually a branch of communication studies that addresses public speaking matters for “techies.” The field of technical communication focuses on how messages can be translated from expert to lay audiences. I actually taught a public speaking class for engineering students, and they basically had to deliver speeches about the things they were working on in a way that I could understand. I ended up learning a lot more about jet propulsion and hybrid car engines than I ever expected!

Have you ever been completely lost when reading an instruction manual for some new product you purchased? Have you ever had difficulty following the instructions of someone who was trying to help you with a technical matter? If so, you’ve experienced some of the challenges associated with technical speaking. There are many careers where technical speaking skills are needed. According to the Society for Technical Communication, communicating about specialized or technical topics, communicating by using technology, and providing instructions about how to do something are all examples of technical speaking (Society for Technical Communication, 2012). People with technical speaking skills offer much to organizations and businesses. They help make information more useable and accessible to customers, clients, and employees. They can help reduce costs to a business by reducing unnecessary work that results from misunderstandings of instructions, by providing clear information that allows customers to use products without training or technical support and by making general information put out by a company more user friendly. Technical speakers are dedicated to producing messages that are concise, clear, and coherent (Society for Technical Communication, 2012). Such skills are used in the following careers: technical writers and editors, technical illustrators, visual designers, web designers, customer service representatives, salespeople, spokespeople, and many more.

• What communication skills that you’ve learned about in the book so far do you think would be important for a technical speaker?
• Identify instances in which you have engaged in technical speaking or received information from a technical speaker. Based on what you have learned in this chapter, were the speakers effective or not, and why?

Sample Informative Speech

Title: Going Green in the World of Education

General purpose: To inform

Specific purpose: By the end of my speech, the audience will be able to describe some ways in which schools are going green.

Thesis statement: The green movement has transformed school buildings, how teachers teach, and the environment in which students learn.

Introduction

Attention getter: Did you know that attending or working at a green school can lead students and teachers to have less health problems? Did you know that allowing more daylight into school buildings increases academic performance and can lessen attention and concentration challenges? Well, the research I will cite in my speech supports both of these claims, and these are just two of the many reasons why more schools, both grade schools and colleges, are going green.

Introduction of topic: Today, I’m going to inform you about the green movement that is affecting many schools.

Credibility and relevance: Because of my own desire to go into the field of education, I decided to research how schools are going green in the United States. But it’s not just current and/or future teachers that will be affected by this trend. As students at Eastern Illinois University, you are already asked to make “greener” choices. Whether it’s the little signs in the dorm rooms that ask you to turn off your lights when you leave the room, the reusable water bottles that were given out on move-in day, or even our new Renewable Energy Center, the list goes on and on. Additionally, younger people in our lives, whether they be future children or younger siblings or relatives, will likely be affected by this continuing trend.

Preview statement: In order to better understand what makes a “green school,” we need to learn about how K–12 schools are going green, how college campuses are going green, and how these changes affect students and teachers.

Transition: I’ll begin with how K–12 schools are going green.

• In order to garner support for green initiatives, the article recommends that local leaders like superintendents, mayors, and college administrators become involved in the green movement.
• Once local leaders are involved, the community, students, parents, faculty, and staff can be involved by serving on a task force, hosting a summit or conference, and implementing lessons about sustainability into everyday conversations and school curriculum.
• The US Green Building Council’s website also includes a tool kit with a lot of information about how to “green” existing schools.
• For example, Fossil Ridge High School in Fort Collins, Colorado, was built in 2006 and received LEED certification because it has automatic light sensors to conserve electricity and uses wind energy to offset nonrenewable energy use.
• To conserve water, the school uses a pond for irrigation, has artificial turf on athletic fields, and installed low-flow toilets and faucets.
• According to the 2006 report by certified energy manager Gregory Kats titled “Greening America’s Schools,” a LEED certified school uses 30–50 percent less energy, 30 percent less water, and reduces carbon dioxide emissions by 40 percent compared to a conventional school.
• Many new building materials, carpeting, and furniture contain chemicals that are released into the air, which reduces indoor air quality.
• So green schools purposefully purchase materials that are low in these chemicals.
• Natural light and fresh air have also been shown to promote a healthier learning environment, so green buildings allow more daylight in and include functioning windows.

Transition: As you can see, K–12 schools are becoming greener; college campuses are also starting to go green.

• According to the Sturm College of Law’s website, the building was designed to use 40 percent less energy than a conventional building through the use of movement-sensor lighting; high-performance insulation in the walls, floors, and roof; and infrared sensors on water faucets and toilets.
• Electric car recharging stations were also included in the parking garage, and the building has extra bike racks and even showers that students and faculty can use to freshen up if they bike or walk to school or work.
• Some of the dining halls on campus have gone “trayless,” which according to a 2009 article by Calder in the journal Independent School has the potential to dramatically reduce the amount of water and chemical use, since there are no longer trays to wash, and also helps reduce food waste since people take less food without a tray.
• The Renewable Energy Center uses slow-burn technology to use wood chips that are a byproduct of the lumber industry that would normally be discarded.
• This helps reduce our dependency on our old coal-fired power plant, which reduces greenhouse gas emissions.
• The project was the first known power plant to be registered with the US Green Building Council and is on track to receive LEED certification.

Transition: All these efforts to go green in K–12 schools and on college campuses will obviously affect students and teachers at the schools.

• Many schools are literally going green by including more green spaces such as recreation areas, gardens, and greenhouses, which according to a 2010 article in the Journal of Environmental Education by University of Colorado professor Susan Strife has been shown to benefit a child’s cognitive skills, especially in the areas of increased concentration and attention capacity.
• Additionally, the report I cited earlier, “Greening America’s Schools,” states that the improved air quality in green schools can lead to a 38 percent reduction in asthma incidents and that students in “green schools” had 51 percent less chance of catching a cold or the flu compared to children in conventional schools.
• The report “Greening America’s Schools” notes that a recent synthesis of fifty-three studies found that more daylight in the school building leads to higher academic achievement.
• The report also provides data that show how the healthier environment in green schools leads to better attendance and that in Washington, DC, and Chicago, schools improved their performance on standardized tests by 3–4 percent.
• According to the article in Education Week that I cited earlier, the Sustainability Education Clearinghouse is a free online tool that provides K–12 educators with the ability to share sustainability-oriented lesson ideas.
• The Center for Green Schools also provides resources for all levels of teachers, from kindergarten to college, that can be used in the classroom.
• The report “Greening America’s Schools” claims that the overall improved working environment that a green school provides leads to higher teacher retention and less teacher turnover.
• Just as students see health benefits from green schools, so do teachers, as the same report shows that teachers in these schools get sick less, resulting in a decrease of sick days by 7 percent.

Transition to conclusion and summary of importance: In summary, the going-green era has impacted every aspect of education in our school systems.

Review of main points: From K–12 schools to college campuses like ours, to the students and teachers in the schools, the green movement is changing the way we think about education and our environment.

Closing statement: As Glenn Cook, the editor in chief of the American School Board Journal , states on the Center for Green Schools’s website, “The green schools movement is the biggest thing to happen to education since the introduction of technology to the classroom.”

Ash, K. (2011). “Green schools” benefit budgets and students, report says. Education Week , 30 (32), 10.

Calder, W. (2009). Go green, save green. Independent School , 68 (4), 90–93.

The Center for Green Schools. (n.d.). K–12: How. Retrieved from http://www.centerforgreenschools.org/main-nav/k-12/buildings.aspx

Eastern Illinois University. (n.d.). Renewable Energy Center. Retrieved from http://www.eiu.edu/sustainability/eiu_renewable.php

Kats, G. (2006). Greening America’s schools: Costs and benefits. A Capital E Report. Retrieved from http://www.usgbc.org/ShowFile.aspx?DocumentID=2908

Strife, S. (2010). Reflecting on environmental education: Where is our place in the green movement? Journal of Environmental Education , 41 (3), 179–191. doi:10.1080/00958960903295233

Sturm College of Law. (n.d.). About DU law: Building green. Retrieved from http://www.law.du.edu/index.php/about/building-green

USGBC. (n.d.). About us. US Green Building Council . Retrieved from https://new.usgbc.org/about

Key Takeaways

• Getting integrated: Informative speaking is likely the type of public speaking we will most often deliver and be audience to in our lives. Informative speaking is an important part of academic, professional, personal, and civic contexts.
• Informative speeches teach an audience through objective factual information and can emerge from one or more of the following categories: objects, people, concepts, events, processes, and issues.
• Effective informative speaking requires good research skills, as speakers must include novel information, relevant and proxemic examples, and “take-away” information that audience members will find engaging and useful.

The four primary methods of informing are through definition, description, demonstration, or explanation.

• Informing through definition entails defining concepts clearly and concisely using synonyms and antonyms, use or function, example, or etymology.
• Informing through description entails creating detailed verbal pictures for your audience.
• Informing through demonstration entails sharing verbal directions about how to do something while also physically demonstrating the steps.
• Informing through explanation entails sharing how something works, how something came to be, or why something happened.
• An effective informative speaker should avoid persuasion by reviewing the language used in the specific purpose and thesis statements, using objective supporting material, and appearing trustworthy to the audience.
• An effective informative speaker should avoid information overload by repackaging information and building in repetition and orienting material like reviews and previews.
• An effective informative speaker engages the audience by translating information into relevant and concrete examples that appeal to different learning styles.
• Getting integrated: How might you use informative speaking in each of the following contexts: academic, professional, personal, and civic?
• Brainstorm potential topics for your informative speech and identify which topic category each idea falls into. Are there any risks of persuading for the topics you listed? If so, how can you avoid persuasion if you choose that topic?
• Of the four methods of informing (through definition, description, demonstration, or explanation), which do you think is most effective for you? Why?

Fleming, N., “The VARK Helpsheets,” accessed March 6, 2012, http://www.vark-learn.com/english/page.asp?p=helpsheets .

Janusik, L., “Listening Facts,” accessed March 6, 2012, http://d1025403.site.myhosting.com/files.listen.org/Facts.htm .

Olbricht, T. H., Informative Speaking (Glenview, IL: Scott, Foresman, 1968), 1–12.

Oxford English Dictionary Online, accessed March 6, 2012, http://www.oed.com .

The Past in Pictures, “Teaching Using Movies: Anachronisms!” accessed March 6, 2012, http://www.thepastinthepictures.wildelearning.co.uk/Introductoryunit!.htm .

Scholasticus K, “Anachronism Examples in Literature,” February 2, 2012, accessed March 6, 2012, http://www.buzzle.com/articles/anachronism-examples-in-literature.html .

Society for Technical Communication, “Defining Technical Communication,” accessed March 6, 2012, http://www.stc.org/about-stc/the-profession-all-about-technical-communication/defining-tc .

Verderber, R., Essentials of Informative Speaking: Theory and Contexts (Belmont, CA: Wadsworth, 1991), 3.

Vuong, A., “Wanna Read That QR Code? Get the Smartphone App,” The Denver Post , April 18, 2011, accessed March 6, 2012, http://www.denverpost.com/business/ci_17868932 .

• “About TED,” accessed October 23, 2012, http://www.ted.com/pages/about . ↵

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Informative Speech

Learn How to Write and Deliver an Effective Informative Speech

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Published on: May 20, 2022

Last updated on: Jan 29, 2024

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Have you ever sat through a presentation that left you feeling bored and uninterested? 

As students, we are often required to give presentations, and it's essential that we know how to captivate our audience. That's where informative speeches come in!

Informative speeches are an excellent way to inform and educate while keeping your audience engaged. 

In this blog, we'll explore what an informative speech is and why it's essential to master this skill. We will also explore how you can give an informative speech that leaves a lasting impression.

So, get ready to learn the art of delivering an informative speech that will leave your audience wanting more!

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Informative Speech Definition & Importance

An informative speech aims to educate the audience about a specific topic, providing them with valuable information, insights, and knowledge.

Importance of Informative Speech

Here is why informative speeches are important:

• Knowledge dissemination: Informative speeches play a crucial role in sharing knowledge and information with the audience. It allows the audience to expand their understanding and broaden their perspectives.
• Education and learning: Informative speeches offer a chance to learn, gain insights, and enhance intellectual growth.
• Promoting awareness: Informative speeches can help raise awareness about important social, cultural, or environmental issues. It encourages the audience to take action or make informed decisions.
• Professional development: It helps enhance public speaking skills, and research abilities, which are valuable assets in both personal and professional settings.
• Engaging and entertaining: Well-crafted informative speeches captivate the audience by delivering information in an enjoyable manner.
• Building credibility: Presenting informative speeches on topics of expertise establishes the speaker as an authority, building trust among the audience.
• Influencing opinions: I nformative speeches shape audience opinions, attitudes, and behaviors through credible information.
• Fostering curiosity: Informative speeches spark curiosity and encourage further exploration of the topic among the audience.

Types of Informative Speeches

Let's take a brief look at the various types of informative speeches:

• Descriptive Speech: Portrays vivid images of people, places, objects, or events using sensory details.
• Explanatory Speech: Clarifies complex concepts or processes by providing step-by-step explanations and examples.
• Demonstration Speech: Guides the audience through a specific task or skill using visual aids or live demonstrations.
• Definition Speech: Offers clear explanations of abstract or specialized terms to enhance understanding.
• Comparative Speech: Highlights similarities and differences between subjects, fostering understanding through balanced analysis.
• Persuasive Speech: Presents arguments and evidence to influence the audience's opinions or actions.
• Historical Speech: Explores past events, eras, or figures to provide historical context and insights.
• Biographical Speech: Examines the life and achievements of notable individuals, sharing their contributions and impact.
• Current Events Speech: Discusses recent news, issues, or trends to provide up-to-date information and analysis.
• Instructional Speech: Teaches the audience how to perform a specific task or acquire a particular skill through clear instructions.

Check out this informative blog to improve your speech-writing abilities and get practical tips for your upcoming speech.

Informative Speech Outline

Here is how to structure an informative speech:

Here is a sample outline for an informative speech about events. Take a look:

Informative Speech Outline Example

How to Prepare for an Informative Speech 

Preparing for an informative speech involves several important steps to ensure that your presentation is engaging and well-organized. Here's a step-by-step guide on how to prepare for an informative speech:

Step# 1 Choose a Topic

Select a topic that is interesting, relevant, and suitable for your audience. Consider your own knowledge and expertise in the subject to ensure that you can provide valuable information.

Step# 2 Research your Topic

Gather information from credible sources such as books, scholarly articles, reputable websites, and interviews with experts. Take detailed notes and keep track of your sources for future reference.

Step# 3 Define your Objective

Determine the purpose of your speech. Are you aiming to educate, raise awareness, or provide a comprehensive overview of a specific subject? Clearly articulate your objective to guide the content and structure of your speech.

Step# 4 Analyze your Audience

Consider the characteristics and interests of your audience. Tailor your speech to their level of knowledge and use language and examples that resonate with them. Understanding your audience will help you make your speech more engaging and relevant.

Step# 5 Outline your Speech

Create a clear and logical structure for your speech. Start with an attention-grabbing introduction to hook your audience, followed by a well-organized body that presents the main points.  Finally, end with a concise and memorable conclusion.

Step# 6 Develop Key Points

Identify the main points you want to convey in your speech. Limit them to a manageable number to ensure that you can effectively cover each point within your allotted time. Arrange the points in a logical order, such as chronological, cause and effect, or problem-solution.

Step# 7 Support Your Points

Gather supporting evidence, examples, statistics, and anecdotes to back up your main points. Use a variety of sources to provide credibility and make your speech more compelling. Ensure that your information is accurate, up-to-date, and relevant to your topic.

Step# 8 Create Visual Aids

If appropriate for your speech, consider using visual aids such as slides, charts, or props to enhance your presentation. Visual aids can help clarify complex information, engage the audience, and make your speech more memorable.  Keep the visuals simple, uncluttered, and easy to read.

Step# 9 Practice your Speech

Rehearse your speech several times to become familiar with the content and improve your delivery. Pay attention to your pacing, clarity of speech, body language, and eye contact. Practice in front of a mirror, record yourself, or present to a small audience for feedback.

Step# 10 Time Management

Keep track of your speech's length and ensure that it fits within the allocated time. Make adjustments if necessary by trimming or expanding certain sections. It's essential to respect the time constraints to maintain the audience's interest and engagement.

Step#  11 Seek Feedback

Before delivering your speech, ask trusted friends, family members, or colleagues to provide feedback on your content, delivery, and overall effectiveness. Incorporate their suggestions to refine and improve your presentation.

Step# 12 Prepare for Questions

Anticipate potential questions from the audience and be ready to address them. Familiarize yourself with the topic beyond the main points to demonstrate your expertise and provide comprehensive answers.

By following these steps, you'll be well-prepared to deliver an informative speech that captivates your audience.

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Methods of Informing

In this section, we will explore the diverse methods of informing, each offering distinct ways to captivate and enlighten an audience.

Informing through Definition

This method involves providing a clear and concise definition of a concept or term to help the audience understand its meaning. 

For example: If you are giving a speech on climate change, you may define it as 

"the long-term alteration of temperature and typical weather patterns on Earth, primarily due to human activities such as burning fossil fuels and deforestation."

Informing through Description

With this method, you provide vivid and detailed descriptions to paint a picture in the audience's mind. 

For instance, if you are describing a famous landmark like the Taj Mahal, you might say:

"The Taj Mahal is an ivory-white marble mausoleum located in Agra, India. Its magnificent architecture features intricate carvings, domed roofs, and reflective pools, creating a mesmerizing sight that symbolizes eternal love."

Informing through Demonstration

This method involves physically showing or illustrating a process or technique to help the audience understand it better. 

For example, if you are teaching a cooking class and explaining how to make a soufflé, you would demonstrate the step-by-step process . It will show the audience how to beat the egg whites, fold in the ingredients, and bake them to perfection.

Informing through Explanation

This method involves providing a detailed explanation of a concept, process, or idea. It may involve breaking down complex information into simpler terms or providing a logical sequence of events. 

For instance, if you are explaining the theory of relativity , you might explain how Einstein's theory revolutionized our understanding of space, time, and gravity. You can do that by describing the concepts of time dilation and the bending of light.

Examples of Great Informative Speeches

Let’s take a look at some inspiring, informative speech examples: 

Informative Speech Harvard

Informative Speech About Ramadan

Informative Speech About Covid-19

Informative Speech About Communication

Here are some informative speech examples from well-known personalities: 

5 Lessons from Steve Jobs' Stanford Commencement Address

Ellen DeGeneres' Tulane University Commencement Speech

Neil deGrasse Tyson's "The Most Astounding Fact"

Informative Speech Topics

Here is a list of informative speech topics that you can consider:

• The History and Significance of Space Exploration
• The Rise of Veganism: Benefits for Health and the Environment
• The Impact of Music on Mental Health and Well-being
• The Importance of Financial Literacy for Young Adults
• The Science Behind Mindfulness and Its Effects on Stress Reduction
• The Role of Women in STEM (Science, Technology and Engineering) Fields
• The Importance of Physical Exercise for a Healthy Lifestyle
• Understanding and Managing Anxiety and Panic Attacks
• The Origins and Cultural Significance of Traditional Festivals
• The History and Evolution of Fashion Trends

Informative Speech Topics For College Students

Here are some good informative speech topics for college-level students: 

• The Starting Point - Navigating the Transition from High School to College
• Engaging Audience Members - Techniques for Captivating and Connecting with Your Audience
• The Impacts Of Climate Change And Sustainable Solutions
• The Rise Of Mental Health Issues Among College Students
• The Influence Of Social Media On Society And Relationships
• The Importance Of Financial Literacy For Young Adults
• The Science Behind Mindfulness And Its Effects On Stress Reduction
• Exploring The Pros And Cons Of Renewable Energy Sources
• The History And Significance Of Space Exploration
• The Impact Of Artificial Intelligence On The Job Market

Informative Speech Topics For University Students

• The Importance of Critical Thinking and Problem-Solving Skills in Higher Education
• The Impact of Social Media on Mental Health and Well-being
• Exploring the Future of Artificial Intelligence and Its Ethical Implications
• Understanding the Science of Climate Change and Its Effects on the Environment
• The Rise of Online Education: Advantages and Disadvantages
• The Significance of Diversity and Inclusion in Higher Education Institutions
• The Power of Effective Time Management and Productivity Strategies for Students
• The Role of Emotional Intelligence in Personal and Professional Success
• Exploring Sustainable Lifestyle Choices: Green Living on Campus and Beyond
• Navigating Mental Health Challenges in University: Resources and Support Systems

Tips for Delivering an Effective Informative Speech

Here are some tips for delivering an effective informative speech:

• Start with a strong opening to grab the audience's attention.
• Use clear and concise language to communicate your message.
• Utilize visual aids effectively to enhance your speech.
• Engage the audience through interactive elements.
• Vary your delivery to keep the speech dynamic.
• Maintain eye contact with the audience.
• Incorporate storytelling techniques for relatability and memorability.
• Transition smoothly between points.
• Summarize key points periodically to reinforce information.
• Conclude with a strong ending that leaves a lasting impression.
• Remember to practice your speech for improved delivery and confidence.

Need help finding the perfect topic for your informative speech? This blog has you covered with an extensive list of thought-provoking informative speech topics .

Common Mistakes to Avoid in an Informative Speech

Here are common mistakes to avoid in an informative speech:

• Overwhelming the audience with excessive information.
• Using complex language or jargon that the audience may not understand.
• Neglecting to engage the audience through interactive elements or visual aids.
• Speaking too quickly or monotonously makes it difficult for the audience to follow.
• Failing to maintain eye contact with the audience.
• Lacking clear transitions between points, causing confusion.
• Providing inaccurate or outdated information .
• Neglecting to summarize key points for reinforcement.
• Running over the allotted time , disregarding time management.
• Ending abruptly without a strong conclusion or call to action.

By avoiding these mistakes, you can deliver an informative speech that effectively communicates your message and engages the audience.

In conclusion, we have covered everything you need to know about informative speeches, from outlines to examples and topics.  We hope this blog has helped you gain a clearer understanding and provided you with tips to deliver an impactful speech.

If you're still struggling to get started, don't hesitate to contact CollegeEssay.org. Our college essay writer team is here to help you craft an outstanding speech tailored to your needs. 

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37 Chapter 12: Informative Speaking

Learning Objectives

After reading this chapter, the student will be able to:

• Recognize opinion versus factual information;
• Recognize the different types of informative speeches;
• Decide on the best organizational approach for types of informative speeches;
• Follow proven guidelines for preparing an informative speech;
• Construct an informative speech.

Chapter Preview

– What is an Informative Speech?

– types of informative speeches, – guidelines for selecting an informative speech topic, – guidelines for preparing an informative speech, – giving informative speeches in groups.

Informative speecha speech based entire- ly and exclusively on facts and whose main purpose is to inform rather than persuade, amuse, or inspire Defining what an informative speech is can be both straight-forward and somewhat tricky at the same time. Very simply, an informative speech can first be defined as a speech based entirely and exclusively on facts.

Basically, an informative speech conveys knowledge, a task that every person engages in every day in some form or another. Whether giving someone who is lost driving directions, explaining the specials of the day as a server, or describing the plot of a movie to friends, people engage in forms of informative speaking daily. Secondly, an informative speech does not attempt to convince the audience that one thing is better than another. It does not advocate a course of action. Consider the following two state- ments:

George Washington was the first President of the United States.

Irrefutablea statement or claim that cannot be argued In each case, the statement made is what can be described as irrefutable , meaning a statement or claim that cannot be argued. In the first example, even small children are taught that having two apples and then getting two more apples will result in having four apples. This statement is irrefutable in that no one in the world will (or should!) argue this: It is a fact.

Similarly, with the statement “George Washington was the first President of the United States,” this again is an irrefutable fact. If you asked one hundred history professors and read one hundred history textbooks, the professors and textbooks would all say the same thing: Washington was the first president. No expert, reliable source, or person with any common sense would argue about this.

(Someone at this point might say, “No, John Hanson was the first presi- dent.” However, he was president under the Articles of Confederation for a short period—November 5, 1781, to November 3, 1782—not under our present Constitution. This example shows the importance of stating your facts clearly and precisely and being able to cite their origins.)

Opiniona personal view, atti- tude, or belief about something Therefore, an informative speech should not incorporate opinion as its basis. This can be the tricky part of developing an informative speech, be- cause some opinion statements sometime sound like facts (since they are generally agreed upon by many people), but are really opinion.

For example, in an informative speech on George Washington, you might say, “George Washington was one of the greatest presidents in the history of the United States.” While this statement may be agreed upon by most people, it is possible for some people to disagree and argue the opposite point of view. The statement “George Washington was one of the greatest presidents in the history of the United States” is not irrefutable, meaning someone could argue this claim. If, however, you present the opinion as an

opionion from a source, that is acceptable: it is a fact that someone (hope- fully someone with expertise) holds the opinion. You do not want your central idea, your main points, and the majority of your supporting mate- rial to be opinion or argument in an informative speech.

Additionally, you should never take sides on an issue in an informative speech, nor should you “spin” the issue in order to influence the opinions of the listeners. Even if you are informing the audience about differences in views on controversial topics, you should simply and clearly explain the issues. This is not to say, however, that the audience’s needs and inter- ests have nothing to do with the informative speech. We come back to the WIIFM principle (“What’s in it for me?) because even though an informa- tive speech is fact-based, it still needs to relate to people’s lives in order to maintain their attention.

The question may arise here, “If we can find anything on the Internet now, why bother to give an informative speech?” The answer lies in the unique relationship between audience and speaker found in the public speaking context. The speaker can choose to present information that is of most value to the audience. Secondly, the speaker is not just overloading the audience with data. As we have mentioned before, that’s not really a good idea because audiences cannot remember great amounts of data and facts after listening. The focus of the content is what matters. This is where the specific purpose and central idea come into play. Remember, public speak- ing is not a good way to “dump data” on the audiene, but to make informa- tion meaningful.

Finally, although we have stressed that the informative speech is fact- based and does not have the purpose of persuasion, information still has an indirect effect on someone. If a classmate gives a speech on correctly using the Heimlich Maneuver to help a choking victim, the side effect (and probably desired result) is that the audience would use it when confronted with the situation.

While the topics to choose from for informative speeches are nearly limit- less, they can generally be pared down into five broad categories. Under- standing the type of informative speech that you will be giving can help you to figure out the best way to organize, research, and prepare for it, as will be discussed below.

Type 1: History

A common approach to selecting an informative speech topic is to discuss the history or development of something. With so much of human knowl- edge available via the Internet, finding information about the origins and

evolution of almost anything is much easier than it has ever been (with the disclaimer that there are quite a few websites out there with false infor- mation). With that in mind, some of the areas that a historical informative speech could cover would include:

(Example: the baseball; the saxophone). Someone at some point in history was the first to develop what is considered the modern baseball. Who was it? What was it originally made of? How did it evolve into the baseball that is used by Major League Baseball today?

(Example: your college; DisneyWorld). There is a specific year that you college or university opened, a specific number of students who were ini- tially enrolled, and often colleges and universities have name and mission changes. All of these facts can be used to provide an overall understanding of the college and its history. Likewise, the DisneyWorld of today is dif- ferent from the DisneyWorld of the early 1970s; the design has developed over the last fifty years.

(Example: democracy; freedom of speech). It is possible to provide facts on an idea, although in some cases the information may be less precise. For example, while no one can definitively point to a specific date or indi- vidual who first developed the concept of democracy, it is known to have been conceived in ancient Greece (Raaflaub, Ober, & Wallace, 2007). By looking at the civilizations and cultures that adopted forms of democra- cy throughout history, it is possible to provide an audience with a better understanding of how the idea has been shaped into what it has become today.

Type 2: Biography

A biography is similar to a history, but in this case the subject is specifically a person, whether living or deceased. For the purposes of this class, biog- raphies should focus on people of some note or fame, since doing research on people who are not at least mildly well-known could be difficult. But again, as with histories, there are specific and irrefutable facts that can help provide an overview of someone’s life, such as dates that President Lincoln was born (February 12, 1809) and died (April 15, 1865) and the years he was in office as president (1861-1865).

This might be a good place to address research and support. The basic dates of Abraham Lincoln’s life could be found in multiple sources and you would not have to cite the source in that case. But it you use the work of a

specific historian to explain how Lincoln was able to win the presidency in the tumultuous years before the Civil War, that would need a citation of that author and the publication.

Type 3: Processes

Examples of process speech topics would be how to bake chocolate chip cookies; how to throw a baseball; how a nuclear reactor works; how a bill works its way through Congress.

Process speeches are sometimes referred to as demonstration or “how to” speeches because they often entail demonstrating something. These speeches require you to provide steps that will help your audience un- derstand how to accomplish a specific task or process. However, How To speeches can be tricky in that there are rarely universally agreed upon

(i.e. irrefutable) ways to do anything. If your professor asked the students in his or her public speaking class to each bring in a recipe for baking chocolate chip cookies, would all of them be the exact same recipe?

Probably not, but they would all be similar and, most importantly, they would all give you chocolate chip cookies as the end result. Students giving a demonstration speech will want to avoid saying “You should bake the cookies for 12 minutes” since that is not how everyone does it. Instead, the student should say something like:

“You can bake the cookies for 10 minutes.”

“One option is to bake the cookies for 10 minutes.”

“This particular recipe calls for the cookies to be baked for 10 min- utes.”

Each of the previous three statements is absolutely a fact that no one can argue or disagree with. While some people may say 12 minutes is too long or too short (depending on how soft or hard they like their cookies), no one can reasonably argue that these statements are not true.

On the other hand, there is a second type of process speech that focuses not on how the audience can achieve a result, such as changing oil in their cars or cooking something, but on how a process is achieved. The goal is understanding and not performance. After a speech on how to change a car tire, the audience members could probably do it (they might not want to, but they would know the steps). However, after a speech on how a bill goes through Congress, the audience would understand this important part of democracy but not be ready to serve in Congress.

Type 4: Ideas and Concepts

Sometimes an informative speech is designed to explain an idea or con- cept. What does democracy mean? What is justice? In this case, you will want to do two things. First, use the definition methods listed in Chapter 6, such as classification and differentiation. The second is to make your concept concrete, real, and specific for your audience with examples.

Type 5: Categories or divisions

Sometimes an informative speech topic doesn’t lend itself to a specific type of approach, and in those cases the topics tend to fall into a “general” category of informative speeches. For example, if a student wanted to give an informative speech on the four “C’s” of diamonds (cut, carat, color, and clarity), they certainly wouldn’t approach it as if they were providing the history of diamonds, nor would they necessarily be informing anyone on “how to” shop for or buy diamonds or how diamonds are mined. The ap-

proach in this case would simply be to inform an audience on the four “C’s” and what they mean. Other examples of this type of informative speech would be positions in playing volleyball or the customs to know when trav- eling in China.

As stated above, identifying the type of informative speech being given can help in several ways (conducting research, writing the introduction and conclusion), but perhaps the biggest benefit is that the type of informative speech being given will help determine, to some degree, the organizational pattern that will need to be used (see Chapter 6). For example, a How To speech must be in chronological order. There really isn’t a way (or reason) to present a How To speech other than how the process is done in a time sequence. That is to say, for a speech on how to bake chocolate chip cook- ies, getting the ingredients (Main Point 1) must come before mixing the ingredients (Main Point 2), which must come before baking them (Main Point 3). Putting them in any other order will only confuse the audience.

Similarly, most Histories and Biographies will be organized chronologi- cally, but not always. It makes sense to explain the history of the baseball from when it was first developed to where it is today, but certain approach-

es to Histories and Biographies can make that irrelevant. For an informa- tive speech on Benjamin Franklin, a student might choose as his or her three main points: 1) His time as a printer, 2) His time as an inventor, 3) His time as a diplomat. These main points are not in strict chronological order because Franklin was a printer, inventor, and diplomat at the same time during periods of his whole life. However, this example would still be one way to inform an audience about him without using the chronological organizational pattern.

As for general informative speeches, since the topics that can be includ- ed in this category are very diverse and cover a range of subject matter, the way they are organized will be varied as well. However, if the topic is “types of” something or “kinds of” something, the organizational pat-

tern would be topical; if it were the layout of a location, such as the White House, it would be spatial (refer to Chapter 6 for more on Organization).

While some of the guidelines for selecting a topic were discussed in Chap- ters 2, 4, and 5, this section will more specifically focus on informative speech topics and problems that can arise when choosing them.

Pick a specific or focused topic

Perhaps one of the biggest and most common misconceptions students have about informative speech topics is that the topic needs to be broad in order to fill the time requirements for the speech. It is not uncommon for a student to propose an informative speech topic such as “To inform my audience about the history of music.” How is that topic even possible? When does the history of music even begin? The thinking here is that this speech will be easy to research and write since there is so much informa- tion available. But the opposite is actually true. A topic this broad makes doing research even harder.

Let’s consider the example of a student who proposes the topic “To in- form my audience about the Civil War.” The Civil War was, conservatively speaking, four years long, resulted in over 750,000 casualties, and argu- ably changed the course of human history. So to think that it is possible to cover all of that in five to seven minutes is unrealistic. Also, a typical

college library has hundreds of books dealing with the Civil War. How will you choose which ones are best suited to use for your speech?

The better approach in this case is to be as specific as possible. A revised specific purpose for this speech might be something like “To inform my audience about the Gettysburg Address.” This topic is much more compact

(the Gettysburg Address is only a few minutes long), and doing research will now be exponentially easier—although you will still find hundreds of sources on it. Or, an even more specific topic would be like the one in the outline at the end of this chapter: “To inform my classmates of the specific places in Gettysburg, Pennsylvania, that are considered haunted.”

Instead of looking through all the books in your campus library on the Civ- il War, searching through the library’s databases and catalog for material on the Gettysburg Address will yield a much more manageable number of books and articles. It may sound counterintuitive, but selecting a speech topic that is very specifically focused will make the research and writing phases of the informative speech much easier.

Avoid faux or fake informative speech topics

Sometimes students think that because something sounds like an informa- tive speech topic, it is one. This happens a lot with political issues that are usually partisan in nature. Some students may feel that the speech topic “To inform my audience why William Henry Harrison was a bad president” sounds factual, but really this is an opinion. Similarly, a number of topics that include conspiracy and paranormal subject matter are usually mistak- en for good informative topics as well.

It is not uncommon for a student to propose the topic “To inform my au- dience about the existence of extraterrestrials,” thinking it is a good topic. After all, there is plenty of evidence to support the claim, right? There are pictures of unidentified objects in the sky that people claim are from outer space, there are people who claim to have seen extraterrestrials, and most powerful of all, there are people who say that they have been abducted by aliens and taken into space.

The problem here, as you have probably already guessed, is that these facts are not irrefutable. Not every single person who sees something unknown

in the sky will agree it is an alien spacecraft, and there can be little doubt that not everyone who claims to have been abducted by a UFO is telling the truth. This isn’t to say that you can’t still do an informative speech on alien sites. For example, two viable options are “To inform my audience about the SETI Project” or “To inform my audience of the origin of the Area 51 conspiracy.” However, these types of speeches can quickly devolve into opinion if you aren’t careful, which would then make them persuasive speeches. Even if you start by trying to be objective, unless you can present each side equally, it will end up becoming a persuasive speech. Additional- ly, when a speaker picks such a topic, it is often because of a latent desire to persuade the audience about them.

Don’t Be Too Broad

In preparing and writing an informative speech, one of the most common mistakes students make is to think that they must be comprehensive in covering their topic, which isn’t realistic. Take for example an informative speech on Abraham Lincoln. Lincoln was 56 years old when he died, so to think that it is possible to cover his entire life’s story in 5 to 7 minutes is un-realistic. As discussed in Chapter 4, the better option is to select three aspects of his life and focus on those as a way to provide an overall picture of who he was. So a proposed speech on Lincoln might have the specific purpose: “To inform my audience about Abraham Lincoln’s administra- tion of the Civil War.” This is still a huge topic in that massive books have been written about it, but it could be addressed in three or four main points such as:

• The Civil War began in the aftermath of Lincoln’s Election and Inauguration
• Finding the right military leaders for the Union was his major chal- lenge at the beginning.
• The Emancipation Proclamation changed the nature of the War.
• Lincoln adopted a policy that led to the North’s victory.

Regardless of the topic, you will never be able to cover everything that is known about your topic, so don’t try. Select the things that will best help the audience gain a general understanding of the topic, that will interest them, and that they hopefully will find valuable.

Be Accurate, Clear, and Interesting

A good informative speech conveys accurate information to the audience in a way that is clear and that keeps the listener interested in the topic.

Achieving all three of these goals—accuracy, clarity, and interest—is the key to being an effective speaker. If information is inaccurate, incomplete, or unclear, it will be of limited usefulness to the audience.

Part of being accurate is making sure that your information is current. Even if you know a great deal about your topic or wrote a good paper on the topic in a high school course, you will need to verify the accuracy and completeness of what you know, especially if it is medical or scientific information. Most people understand that technology changes rapidly, so you need to update your information almost constantly. The same is true for topics that, on the surface, may seem to require less updating. For example, the Civil War occurred over 150 years ago, but contemporary research still offers new and emerging theories about the causes of the war and its long-term effects. So even with a topic that seems to be unchanging, carefully check the information to be sure it’s accurate and up to date.

What defines “interesting?” In approaching the informative speech, you should keep in mind the good overall principle that the audience is asking, “what’s in it for me?” The audience is either consciously or unconsciously wondering “What in this topic for me? How can I use this information? Of what value is this speech content to me? Why should I listen to it?” One reason this textbook uses examples of the Civil War is that the authors’ college is located by several Civil War sites and even a major battlefield.

Students see reminders of the Civil War on a regular basis.

You might consider it one of the jobs of the introduction to directly or in- directly answer these questions. If you can’t, then you need to think about your topic and why you are addressing it. If it’s only because the topic is interesting to you, you are missing the point. For example, why should we know about Abraham Lincoln’s administration of the Civil War? Obviously, because it had significant, long-term consequences to Americans, and you should articulate that in terms the audience can understand.

Keep in Mind Audience Diversity

Finally, remember that not everyone in your audience is the same, so an informative speech should be prepared with audience diversity in mind. If the information in a speech is too complex or too simplistic, it will not hold the interest of the listeners. Determining the right level of complexity can be hard. Audience analysis is one important way to do this (see Chapter 2). Do the members of your audience belong to different age groups? Did they all go to public schools in the United States, or are some them internation- al students? Are they all students majoring in the same subject, or is there a mixture of majors? Never assume that just because an audience is made up of students, they all share a knowledge set.

There are instances where you will be called upon to give an informative speech as part of a group of other informative speakers. This situation may be referred to as a panel or as a symposium. The difference is that in a panel, the focus is on a discussion by experts in front of an audience. The expert speakers may start with an opening statement, but typically the panelists are seated and their opening remarks are designed to pres- ent their basic position or stance and the bulk of time is spent in ques- tion-and-answer from the audience, from the moderator, or from each other. Some tips for panels are given here . (https://www.youtube.com/ watch?v=vJG698U2Mvo)

A symposium is more formal and the experts or presenters have put to- gether prepared speeches on different aspects of an overall topic. For example, they may all be experts on juveniles in the criminal justice sys- tem, but they have chosen or been assigned a specific informative topic for the audience, who are probably also professionals in that field. One might speak on challenges with legal representation for juveniles, another on family reconciliation, another on educational opportunities, and so on. While there may be time for question and answers at the end, the bulk of the time is taken up by the prepared speeches.

The author has used the symposium format in her teaching of the informa- tive speech for over 25 years. The students at first are skeptical, but usu- ally afterward they see the benefit of the experience in the classroom. For one thing, instead of a class of 25-30 separate and unrelated informative speeches in the class, there are four sets of related speeches that explore a topic in more depth. Some popular topics have been physical and mental health issues (diabetes, breast cancer, pets, schizophrenia, phobias), the arts (musical genres, history of film), travel, and food. In those years, there have been topics that didn’t work. Serial killers and sexually transmitted infections were two of them. One speech on that is acceptable. Six or seven, not so much. Just to clarify, the author always assigns the groups but the students pick the topics.

Here are some pointers if you are assigned to give a symposium-style in- formative speech. 1. Spend ample time discussing the topics so that every- one is supportive of the overall topic and the way the topic is broken down into separate speech topics. Do not let one person run the show and insist on a specific topic. A strong personality can sway the rest of the group

and then later the other members become unhappy about the topic and resentful of the persuasive member. 2. Try to develop topics in different ways; for example, let’s take the overall topic of phobias. The temptation is for each separate speech to be a specific phobia. While this is all right, it becomes repetitive to the audience. There are other ways to develop the subtopics (origins, different treatment options, phobias related to certain

demographic groups) instead of six or seven speeches on different pho- bias. 3. Be in constant communication with your peers so that you know exactly what their topics are and how they are being developed. You don’t want one or two co-presenters to “go rogue” and change their topics with- out the knowledge of the others in the group. You also do not want to end up overlapping, so that part of your speech is actually in someone else’s speech. Share phone numbers so you can text or call each other, if the members are willing. 4. You should appoint a moderator who will intro- duce the speeches and speakers and close or call for questions when the speeches are completed, and possibly summarize the set of speeches at the end. This member does not have to be the first or last speaker in the group.

• Be sure the order of speeches is logical, not random. 6. Be sure to get to the class early so you can set up and feel secure that your team members are present. 7. If you are required to have a question-and-answer session at the end, the moderator should try to make sure that the participation is balanced and one talkative person doesn’t answer all the questions. There will be questions you cannot answer, so just be honest and say, “I didn’t find that answer in my research.”

Many instructors use this format because it not only teaches informative speaking skills, but because it emphasizes team work. You will be expect- ed to do many team projects in your educational and professional careers, and this is a good way to start learning effective teamwork skills.

Learning how to give informative speeches will serve you well in your col- lege career and your future work. Keep in mind the principles in this chap- ter but also those of the previous chapters: relating to the informational needs of the audience, using clear structure, and incorporating interesting and attention-getting supporting evidence.

Something to Think About

Here are three general topics for informative speeches. Write specific pur- poses for them and explain how you would answer the WIIFM question.

• Type 1 diabetes
• The psychological effects of using social media

Two outlines for informative speeches are provided on the following pages. They utilize slightly different formats; other outline formats are included in one of the appendices. Your instructor will let you know which one he or she prefers or will provide examples of another format.

Sample Outline: Informative Speech on Lord Byron

By shannon stanley.

Specific Purpose: To inform my audience about the life of George Gordon, Lord Byron.

Central Idea: George Gordon, Lord Byron overcame physical hardships, was a world-renowned poet, and an advocate for the Greek’s war for free- dom.

Introduction

• Imagine an eleven year old boy who has been beaten and sexually abused repeatedly by the very person who is supposed to take care of him.
• This is one of the many hurdles that George Gordon, better known as Lord Byron, overcame during his childhood.
• Lord Byron was also a talented poet with the ability to transform his life into the words of his poetry.
• Byron became a serious poet by the age of fifteen and he was first published in 1807 at the age of nineteen.
• Lord Byron was a staunch believer in freedom and equality, so he gave most of his fortune, and in the end, his very life, supporting the Greek’s war for independence.
• While many of you have probably never heard of Lord Byron, his life and written work will become more familiar to you when you take Humanities 1201, as I learned when I took it last semester.
• Lord Byron was born on January 22, 1788 to Captain John Byron and Catherine Gordon Byron.
• According to Paul Trueblood, the author of Lord Byron, Lord Byron’s father only married Catherine for her dowry, which he quickly went through, leaving his wife and child nearly penniless.
• By the age of two, Lord Byron and his mother had moved to Aberdeen in Scotland and shortly thereafter, his father died in France at the age of thirty-six.
• Lord Byron was born with a clubbed right foot, which is a deformity that caused his foot to turn sideways instead of remaining straight, and his mother had no money to seek treatment for this painful and embarrassing condition.
• He would become very upset and fight anyone who even spoke of his lameness.
• Despite his handicap, Lord Byron was very active and liked competing with the other boys.
• At the age of ten, his grand-uncle died leaving him the title as the sixth Baron Byron of Rochdale.
• With this title, he also inherited Newstead Abbey, a dilapidated estate that was in great need of repair.
• Because the Abbey was in Nottinghamshire England, he and his mother moved there and stayed at the abbey until it was rented out to pay for the necessary repairs.
• During this time, May Gray, Byron’s nurse had al- ready begun physically and sexually abusing him.
• A year passed before he finally told his guardian, John Hanson, about May’s abuse; she was fired im- mediately.
• Unfortunately the damage had already been done.
• In the book Lord Byron, it is stated that years later he wrote “My passions were developed very early- so early, that few would believe me if I were to state the period, and the facts which accompanied it.”
• Although Lord Byron had many obstacles to overcome during his childhood, he became a world renowned poet by the age of 24.
• Lord Byron experienced the same emotions we all do, but he was able to express those emotions in the form of his poetry and share them with the world.
• According to Horace Gregory, The author of Poems of George Gordon, Lord Byron, the years from 1816 through 1824 is when Lord Byron was most known throughout Europe.
• But according to Paul Trueblood, Childe Harold was pub- lished in 1812 and became one of the best-selling works of literature in the 19th century.
• Childe Harold was written while Lord Byron was traveling through Europe after graduating from Trinity College.
• Many authors such as Trueblood, and Garrett, the author of George Gordon, Lord Byron, express their opinion that Childe Harold is an autobiography about Byron and his travels.
• Lord Byron often wrote about the ones he loved the most, such as the poem “She Walks in Beauty” written about his cousin Anne Wilmont, and “Stanzas for Music” written for his half-sister, Augusta Leigh.
• He was also an avid reader of the Old Testament and would write poetry about stories from the Bible that he loved.
• One such story was about the last king of Babylon.
• This poem was called the “Vision of Belshazzar,” and is very much like the bible version in the book of Daniel.
• Although Lord Byron is mostly known for his talents as a poet, he was also an advocate for the Greek’s war for inde- pendence.
• Lord Byron, after his self-imposed exile from England, took the side of the Greek’s in their war for freedom from Turkish rule.
• Byron arrived in Greece in 1823 during a civil war.
• The Greek’s were too busy fighting amongst them- selves to come together to form a formidable army against the Turks.
• According to Martin Garrett, Lord Byron donated money to refit the Greek’s fleet of ships, but did not immediately get involved in the situation.
• He had doubts as to if or when the Greek’s would ever come together and agree long enough to make any kind of a difference in their war effort.
• Eventually the Greek’s united and began their cam- paign for the Greek War of Independence.
• He began pouring more and more of his fortune into the Greek army and finally accepted a position to oversee a small group of men sailing to Missolonghi.
• Lord Byron set sail for Missolonghi in Western Greece in 1824. 1. He took a commanding position over a small num- ber of the Greek army despite his lack of military training.

2. He had also made plans to attack a Turkish held fortress but became very ill before the plans were ever carried through.

• Lord Byron died on April 19, 1824 at the age of 36 due to the inexperienced doctors who continued to bleed him while he suffered from a severe fever.
• After Lord Byron’s death, the Greek War of Indepen- dence, due to his support, received more foreign aid which led to their eventual victory in 1832.
• Lord Byron is hailed as a national hero by the Greek nation.
• Many tributes such as statues and road-names have been devoted to Lord Byron since the time of his death.
• In conclusion, Lord Byron overcame great physical hardships to become a world-renowned poet, and is seen as a hero to the Greek nation and is mourned by them still today.
• I have chosen not to focus on Lord Byron’s more liberal

way of life, but rather to focus on his accomplishments in life.

• He was a man who owed no loyalty to Greece, yet gave his life to support their cause.
• Most of the world will remember Lord Byron primarily through his written attributes, but Greece will always re- member him as the “Trumpet Voice of Liberty.”

Garrett, M. (2000). George Gordon, Lord Byron. New York, NY: Oxford University Press.

Gregory, H. (1969). Poems of George Gordon, Lord Byron. New York, NY: Thomas Y. Crowell Company.

Trueblood, P. G. (1969). Lord Byron. (S. E. Bowman, Ed.). New York, NY: Twayne Publishers.

Sample Outline: Informative Speech on Haunted Places in Gettysburg

By leslie dean.

Specific Purpose: To inform my classmates of specific places in Gettysburg, Pennsylvania, that are considered to be haunted.

Introduction: Do you believe in paranormal activity? Have you ever been to a place that is haunted? My personal opinion on this subject matter is open to question; however, there are a lot of people that have had first- hand encounters with the paranormal. Throughout the world there are countless places that are considered to be haunted by tormented souls that still lurk among us in search of a way to free their souls. Most places that claim to be haunted are intertwined with tales of battles and as a re- sult many fatalities. Tragic times in history make for the perfect breeding grounds for the haunted places that exist today.

Thesis/Preview: Gettysburg is a city that is plagued by historical events that play a role in the manifestations that haunt Gettysburg today. These include locations at The Devil’s Den, Little Round Top, and the Hummel- baugh House.

• The Devil’s Den is considered a site for paranormal activity.
• The Devil’s Den has historical significance retained during the American Civil War.
• Location held heavy fighting during battle that took place on July 2, of 1863.
• The total death toll estimated during battle consist- ed of 800 for the Union and more than 1,800 for the

Confederates.

• Some reported paranormal activity at the Devil’s Den.
• According to author, consultant, and lecturer Dennis William Hauck, he states in his book Haunted Places that if you stand outside at the Devil’s Den there can be the sounds of drum rolls and gunshots heard.
• According to many visitors there have been many people that claim to have seen and/or taken pictures of and had conversations with a friendly soldier who either disappears or doesn’t show up in photographs.

Transition: Spooky, unexplainable things happen at the Devil’s Den but there is also paranormal activity in another area of Gettysburg, Little Round Top.

• Another location said to be haunted is Little Round Top.
• Little Round Top’s historical significance.
• A site where Union soldiers held up to maintain an advantage over the Confederate soldiers.
• According to James Brann, an author from Civil War Magazine, this was a site Union Colonel Joshua

Lawrence Chamberlain led his 20th Maine Regiment in perhaps the most famous counterattack of the Civil War.

• Manifestations at Little Round Top.
• During filming of the movie Gettysburg (1993), extras portraying Union soldiers were greeted by a man in the uniform of a Union private.
• Handed them musket rounds.
• Actual rounds that dated back to the Civil War.
• Ghostly solders can still be seen marching in for- mation and riding horses in the fight against their enemy.

Transition: It seems that a lot of landmarks are haunted but there are also structures known to be stricken with paranormal activity.

• Hummelbaugh House is a non-battlefield place for ghost-sightings.
• Historical significance of Hummelbaugh House.
• The house is located on the east side of the city and was just behind the Union lines.
• It was used for a hospital and because of the times amputated limbs would be thrown out the windows resulting in a huge pile of body parts.
• Paranormal activity at the house.
• The windows in the house often startle people with

loud vibrations.

• The calls for help from soldiers can still be heard in and around the house.

Conclusion: In closing, according to History.com the Battle of Gettysburg was one of the biggest in the Civil War, resulting in over 150,000 causali- ties. With these statistics it is no surprise that lost souls still lurk the eerie grounds of this historical place. Whether it is vibrating windows or actual encounters with soldiers from 1863, Gettysburg has more than enough encounters with the paranormal to convince the biggest of doubters. Going to Gettysburg would guarantee a chance to literally step back in time and encounter something that is only remembered in history books. So believ- er in the paranormal or not, Gettysburg is a place to go to experience a part of history whether it be historical sites or a random run in with a ghostly soldier.

Brann, J. R. (1999). The full story. America’s Civil War, 12(5), 34. Re- trieved from http://search.ebscohost.com/login.aspx?direct=true&d- b=fth&AN=2281134&site=eds-live&scope=site

Hauck, D. (1994). The national directory of haunted places. Athanor Press. Battle of Gettysburg. (2019, May 20). History.com. Retrieved from https:// www.history.com/topics/american-civil-war/battle-of-gettysburg

Academic Oral Communication for International Students Copyright © by Joy Xiao is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Informative Presentations

Preparing your informative speech.

Learning Objectives

• Discuss and provide examples of ways to incorporate ethics in a speech.
• Construct an effective speech to inform.

Now that we’ve covered issues central to the success of your informative speech, there’s no doubt you want to get down to work. Here are five final suggestions to help you succeed.

Start with What You Know

Are you taking other classes right now that are fresh in your memory? Are you working on a challenging chemistry problem that might lend itself to your informative speech? Are you reading a novel by Gabriel García Márquez that might inspire you to present a biographical speech, informing your audience about the author? Perhaps you have a hobby or outside interest that you are excited about that would serve well. Regardless of where you draw the inspiration, it’s a good strategy to start with what you know and work from there. You’ll be more enthusiastic, helping your audience to listen intently, and you’ll save yourself time. Consider the audience’s needs, not just your need to cross a speech off your “to-do” list. This speech will be an opportunity for you to take prepared material and present it, gaining experience and important feedback. In the “real world,” you often lack time and the consequences of a less than effective speech can be serious. Look forward to the opportunity and use what you know to perform an effective, engaging speech.

Consider Your Audience’s Prior Knowledge

You don’t want to present a speech on the harmful effects of smoking when no one in the audience smokes. You may be more effective addressing the issue of secondhand smoke, underscoring the relationship to relevance and addressing the issue of importance with your audience. The audience will want to learn something from you, not hear everything they have heard before. It’s a challenge to assess what they’ve heard before, and often a class activity is conducted to allow audience members to come to know each other. You can also use their speeches and topic selection as points to consider. Think about age, gender, and socioeconomic status, as well as your listeners’ culture or language. Survey the audience if possible, or ask a couple of classmates what they think of the topics you are considering.

In the same way, when you prepare a speech in a business situation, do your homework. Access the company Web site, visit the location and get to know people, and even call members of the company to discuss your topic. The more information you can gather about your audience, the better you will be able to adapt and present an effective speech.

Adapting Jargon and Technical Terms

You may have a topic in mind from another class or an outside activity, but chances are that there are terms specific to the area or activity. From wakeboarding to rugby to a chemical process that contributes to global warming, there will be jargon and technical terms. Define and describe the key terms for your audience as part of your speech and substitute common terms where appropriate. Your audience will enjoy learning more about the topic and appreciate your consideration as you present your speech.

Using Outside Information

Even if you think you know everything there is to know about your topic, using outside sources will contribute depth to your speech, provide support for your main points, and even enhance your credibility as a speaker. “According to ____________” is a normal way of attributing information to a source, and you should give credit where credit is due. There is nothing wrong with using outside information as long as you clearly cite your sources and do not present someone else’s information as your own.

Presenting Information Ethically

A central but often unspoken expectation of the speaker is that we will be ethical. This means, fundamentally, that we perceive one another as human beings with common interests and needs, and that we attend to the needs of others as well as our own. An ethical informative speaker expresses respect for listeners by avoiding prejudiced comments against any group, and by being honest about the information presented, including information that may contradict the speaker’s personal biases. The ethical speaker also admits it when he or she does not know something. The best salespersons recognize that ethical communication is the key to success, as it builds a healthy relationship where the customer’s needs are met, thereby meeting the salesperson’s own needs.

Reciprocity

Tyler [1] discusses ethical communication and specifically indicates reciprocity as a key principle. Reciprocity, or a relationship of mutual exchange and interdependence, is an important characteristic of a relationship, particularly between a speaker and the audience. We’ve examined previously the transactional nature of communication, and it is important to reinforce this aspect here. We exchange meaning with one another in conversation, and much like a game, it takes more than one person to play. This leads to interdependence, or the dependence of the conversational partners on one another. Inequality in the levels of dependence can negatively impact the communication and, as a result, the relationship. You as the speaker will have certain expectations and roles, but dominating your audience will not encourage them to fulfill their roles in terms of participation and active listening. Communication involves give and take, and in a public speaking setting, where the communication may be perceived as “all to one,” don’t forget that the audience is also communicating in terms of feedback with you. You have a responsibility to attend to that feedback, and develop reciprocity with your audience. Without them, you don’t have a speech.

Mutuality means that you search for common ground and understanding with the audience, establishing this space and building on it throughout the speech. This involves examining viewpoints other than your own, and taking steps to insure the speech integrates an inclusive, accessible format rather than an ethnocentric one.

Nonjudgmentalism

Nonjudgmentalism underlines the need to be open-minded, an expression of one’s willingness to examine diverse perspectives. Your audience expects you to state the truth as you perceive it, with supporting and clarifying information to support your position, and to speak honestly. They also expect you to be open to their point of view and be able to negotiate meaning and understanding in a constructive way. Nonjudgmentalism may include taking the perspective that being different is not inherently bad and that there is common ground to be found with each other.

While this characteristic should be understood, we can see evidence of breakdowns in communication when audiences perceive they are not being told the whole truth. This does not mean that the relationship with the audience requires honesty and excessive self-disclosure. The use of euphemisms and displays of sensitivity are key components of effective communication, and your emphasis on the content of your speech and not yourself will be appreciated. Nonjudgmentalism does underscore the importance of approaching communication from an honest perspective where you value and respect your audience.

Honesty, or truthfulness, directly relates to trust, a cornerstone in the foundation of a relationship with your audience. Without it, the building (the relationship) would fall down. Without trust, a relationship will not open and develop the possibility of mutual understanding. You want to share information and the audience hopefully wants to learn from you. If you “cherry-pick” your data, only choosing the best information to support only your point and ignore contrary or related issues, you may turn your informative speech into a persuasive one with bias as a central feature.

Look at the debate over the U.S. conflict with Iraq. There has been considerable discussion concerning the cherry-picking of issues and facts to create a case for armed intervention. To what degree the information at the time was accurate or inaccurate will continue to be a hotly debated issue, but the example holds in terms on an audience’s response to a perceived dishonestly. Partial truths are incomplete and often misleading, and you don’t want your audience to turn against you because they suspect you are being less than forthright and honest.

Respect should be present throughout a speech, demonstrating the speaker’s high esteem for the audience. Respect can be defined as an act of giving and displaying particular attention to the value you associate with someone or a group. This definition involves two key components. You need to give respect in order to earn from others, and you need to show it. Displays of respect include making time for conversation, not interrupting, and even giving appropriate eye contact during conversations.

Communication involves sharing and that requires trust. Trust means the ability to rely on the character or truth of someone, that what you say you mean and your audience knows it. Trust is a process, not a thing. It builds over time, through increased interaction and the reduction of uncertainty. It can be lost, but it can also be regained. It should be noted that it takes a long time to build trust in a relationship and can be lost in a much shorter amount of time. If your audience suspects you mislead them this time, how will they approach your next presentation? Acknowledging trust and its importance in your relationship with the audience is the first step in focusing on this key characteristic.

Avoid Exploitation

Finally, when we speak ethically, we do not intentionally exploit one another. Exploitation means taking advantage, using someone else for one’s own purposes. Perceiving a relationship with an audience as a means to an end and only focusing on what you get out of it, will lead you to treat people as objects. The temptation to exploit others can be great in business situations, where a promotion, a bonus, or even one’s livelihood are at stake.

Suppose you are a bank loan officer. Whenever a customer contacts the bank to inquire about applying for a loan, your job is to provide an informative presentation about the types of loans available, their rates and terms. If you are paid a commission based on the number of loans you make and their amounts and rates, wouldn’t you be tempted to encourage them to borrow the maximum amount they can qualify for? Or perhaps to take a loan with confusing terms that will end up costing much more in fees and interest than the customer realizes? After all, these practices are within the law; aren’t they just part of the way business is done? If you are an ethical loan officer, you realize you would be exploiting customers if you treated them this way. You know it is more valuable to uphold your long-term relationships with customers than to exploit them so that you can earn a bigger commission.

Consider these ethical principles when preparing and presenting your speech, and you will help address many of these natural expectations of others and develop healthier, more effective speeches.

Sample Informative Presentation

Here is a generic sample speech in outline form with notes and suggestions.

Attention Statement

Show a picture of a goldfish and a tomato and ask the audience, “What do these have in common?”

Introduction

• Briefly introduce genetically modified foods.
• State your topic and specific purpose: “My speech today will inform you on genetically modified foods that are increasingly part of our food supply.”
• Introduce your credibility and the topic: “My research on this topic has shown me that our food supply has changed but many people are unaware of the changes.”
• State your main points: “Today I will define genes, DNA, genome engineering and genetic manipulation, discuss how the technology applies to foods, and provide common examples.”
• Information . Provide a simple explanation of the genes, DNA and genetic modification in case there are people who do not know about it. Provide clear definitions of key terms.
• Genes and DNA . Provide arguments by generalization and authority.
• Genome engineering and genetic manipulation. Provide arguments by analogy, cause, and principle.
• Case study. In one early experiment, GM (genetically modified) tomatoes were developed with fish genes to make them resistant to cold weather, although this type of tomato was never marketed.
• Highlight other examples.

Reiterate your main points and provide synthesis, but do not introduce new content.

Residual Message

“Genetically modified foods are more common in our food supply than ever before.”

Key Takeaway

In preparing an informative speech, use your knowledge and consider the audience’s knowledge, avoid unnecessary jargon, give credit to your sources, and present the information ethically.

• Identify an event or issue in the news that interests you. On at least three different news networks or Web sites, find and watch video reports about this issue. Compare and contrast the coverage of the issue. Do the networks or Web sites differ in their assumptions about viewers’ prior knowledge? Do they give credit to any sources of information? To what extent do they each measure up to the ethical principles described in this section? Discuss your findings with your classmates.
• Find an example of reciprocity in a television program and write two to three paragraphs describing it. Share and compare with your classmates.
• Find an example of honesty in a television program and write two to three paragraphs describing it. Share and compare with your classmates.
• Find an example of exploitation depicted in the media. Describe how the exploitation is communicated with words and images and share with the class.
• Compose a general purpose statement and thesis statement for a speech to inform. Now create a sample outline. Share with a classmate and see if he or she offers additional points to consider.

[1] Tyler, V. (1978). Report of the working groups of the second SCA summer conference on intercultural communication. In N. C. Asuncio-Lande (Ed.), Ethical Perspectives and Critical Issues in Intercultural Communication (pp. 170–177). Falls Church, VA: SCA.

• Preparing Your Speech to Inform. Provided by : Writing Commons. Located at : http://writingcommons.org/open-text/genres/professional-business-and-technical-writing/presentations-to-inform/813-preparing-your-speech-to-inform . License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives

Informative Speech

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Understanding Different Types of Informative Speeches with Examples

Ever been tasked with crafting an informative speech that feels as captivating as it is informative? High school and college students usually get to write these kinds of speeches every now and then. 

It's not just about sharing facts and figures; it's about making the topic come alive. The struggle lies in transforming complex subjects into engaging narratives that resonate with your audience.

Fear not, as we've got your back! 

In this guide, you’ll get to learn how to write an informative speech and find some amazing informative speech topics. You will also get some amazing tips and samples. 

So, let’s get started.

• 1. What is an Informative Speech?
• 2. How to Write an Informative Speech?
• 3. Types of Informative Speech
• 4. Informative Speech Examples
• 5. Informative Speech Topics
• 6. Do's and Don'ts of Informative Speech Writing

What is an Informative Speech?

An informative speech is a type of speech writing that is delivered to inform the audience about a particular topic. 

It's your guide to delivering knowledge and insights to an audience. But what exactly is it? Well, think of it as a talk designed to educate, inform, and enlighten.

The primary goal is to provide your listeners with valuable information about a specific topic, unlike persuasive speech which intends to persuade the audience.

Importance of Effective Informative Speech

Let's take a look at the importance of delivering an informative speech:

• Education: Informative speeches play a crucial role in education, helping students grasp complex topics.
• Knowledge Dissemination: They're a powerful tool to share information, research findings, and insights.
• Business Success: Effective presentations can influence decisions, making them vital in professional settings.
• Impactful Advocacy: In advocacy and awareness campaigns, they spread the message effectively.
• Engagement: Well-crafted informative speeches captivate and retain the audience's attention.

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How to Write an Informative Speech?

Half of the battle of presenting a good informative speech is writing it properly. If you haven’t written an effective speech you can’t make an influence while presenting it. A successful speech keeps the audience engaged and interested in the information being presented.

Here's a step-by-step guide on how to write a winning informative speech:

Step 1: Choose a Topic 

Opt for a topic that's not just informative but also intriguing, something that'll captivate your audience. It's a decision that hinges on the five W's - Who, What, When, Where, and Why.  

Here's how you can navigate this selection process and create a compelling, fact-based speech:

1. Who - Consider Your Audience

Consider your audience. Who are they? What are their interests and preferences? Tailor your topic to resonate with their demographic, whether it's students, professionals, or a general audience.

2. What - Define Your Purpose

What are you passionate about? What knowledge can you share? Your topic should align with your expertise and enthusiasm, ensuring you speak with authority and authenticity.

3. When - Consider Relevance

Reflect on the timing of your speech. Is there a current event or trending topic that's relevant? Speeches about events in the United States or worldwide can be both timely and engaging.

4. Where - Location Matters

Where does your audience's curiosity lie? Think about the geographic or cultural relevance of your topic. Local, global, or universal themes can all be informative if they connect with your audience.

5. Why - Importance and Impact

Lastly, why does your topic matter? What's its significance? Your topic should educate, inform, or inspire your audience, answering the "why" to create a compelling speech.

If you're in need of topic inspiration, explore our informative speech topics blog.

Step 2: Create an Informative Speech Outline

Start by creating a structured informative speech outline , which traditionally consists of an introduction, body, and conclusion. Here's how to structure an informative speech:

With this structure, your informative speech will be well-balanced, engaging, and easy for your audience to follow. It's the blueprint for your speech's success!

Step 3: Write the Introduction

Craft an introduction that hooks your audience from the get-go. Tell them what's in store for the speech, what they'll learn, and why it's important.

Tips for a compelling introduction:

• Begin with a thought-provoking hook statement to grab attention.
• Clearly state your speech's specific purpose, keeping it focused.
• Include a thesis statement that encapsulates the main idea and guides your speech's development.

Step 4: Craft a Strong Body

In the body section, beef up your speech with facts and figures to bolster the credibility of your topic. Make sure to develop your main ideas with precision.

Tips for organizing the body:

• Define the key ideas related to your topic that warrant emphasis.
• Arrange your main points in a logical order for easy comprehension.
• Incorporate real-life examples to bolster your claims.
• Ensure seamless transitions to lead to the conclusion.

Step 5: Prepare the Conclusion

The conclusion is the heart of your speech, where you distill the essence of your message.

Tips for preparing the conclusion:

• Restate your thesis statement to remind the audience of your speech's main idea.
• Add anecdotes or quotes to make your speech memorable.
• Reinforce the key ideas you've conveyed.
• Elevate the emotional impact on your audience.

Step 6: Proofread and Edit

Once your writing is complete, the finishing touch is editing and proofreading. Read your speech aloud to assess its flow.

• Ensure you've used precise language and well-structured sentences.
• Correct any grammatical or typographical errors to polish your speech to perfection.

With this guide in hand, you're well on your way to crafting an informative speech that not only informs but also captivates and inspires your audience.

Types of Informative Speech

There are many ways to inform the audience about a particular topic. The informative speech is one of those several ways. This speech can be about an object, an event, a concept, or a process.

The table below has different types of informative speeches with descriptions: 

Informative Speech Examples

Now that you know the process of writing, check out these informative speech examples for students. These sample speeches give you a better understanding of how to organize your content properly.

Let’s take a look: 

For more samples visit our informative speech examples blog and explore a range of inspirational examples!

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Informative Speech Topics

Presenting information at a high level, backed by supporting material, is always a good idea for an informative speech. Here's a range of fact-based topics that will captivate your audience members and encourage them to listen attentively:

• The Power of Renewable Energy Sources: A Fact-Based Overview
• Exploring Artificial Intelligence: How It Shapes Our Future
• The Wonders of Space Exploration: Beyond Our World
• Climate Change: Uncovering the Facts and Solutions
• The Influence of Social Media on Society: A Deep Dive
• Mental Health Awareness: Shattering the Stigma
• The History of Cryptocurrency: From Bitcoin to Blockchain
• The Art of Effective Communication: Building Meaningful Connections
• Diversity and Inclusion in the Workplace: A Good Idea for Success
• The Impact of Global Warming on Marine Life: An Urgent Call to Action

Looking for more topic suggestions? Check out our blog on demonstration speech ideas to get your inspiration!

Do's and Don'ts of Informative Speech Writing

The dos and don'ts can help you create an informative speech that is engaging, informative, and well-received by your audience. Let’s take a look:

To Sum it Up!

If you are good at public speaking but speech writing restricts you from taking part in public speaking events then you are not alone. Many people can deliver an effective speech but writing a speech seems a daunting task to them.

But you don’t have to worry anymore as you have reached the right place.

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How to Do an Informative Speech | ESL Public Speaking

Delivering an informative speech goes beyond merely sharing facts. It involves capturing your audience’s attention, imparting knowledge, and leaving a lasting impression. In this article, we will delve into informative speech, learning what it is, why it is important, and how you do it. With our easy breakdown of presentation style, you’ll be able to give an awesome ESL speaking lesson.

Informative Speech

A speech is a spoken communication delivered by a person to convey a message or express thoughts, often in front of an audience. It involves organized and purposeful verbal expression to inform, persuade, or entertain. There are many different types of speech, including persuasive, motivational, impromptu, expository, and demonstration . And informative is also one of them.

What is an Informative Speech?

An informative speech is a type of presentation where the primary goal is to educate the audience about a specific topic. Unlike persuasive speeches that aim to influence opinions, informative speeches focus on providing valuable information, fostering understanding, and enhancing the audience’s knowledge.

Key Elements of an Informative Speech

Here are the three most important elements of a successful informative speech:

• Thorough Research: A well-informed speaker is a compelling speaker. Conduct thorough research on your chosen topic to ensure accuracy and depth in your presentation.
• Clarity of Expression: Use clear and concise language to convey your ideas. Avoid unnecessary jargon and prioritize accessibility, especially if your audience includes individuals with varying levels of expertise on the subject.
• Engaging Delivery: Keep your audience engaged through dynamic delivery. Utilize storytelling, anecdotes, and visual aids to enhance comprehension and retention.

How to Prepare an Informative Speech

Keep these two things in mind when preparing your informative presentation.

Choose an Interesting Topic

Selecting a relevant and interesting topic is crucial. Consider your audience’s interests, and tailor your speech to resonate with their curiosity. Whether it’s a current event, a scientific discovery, or a historical perspective, ensure your topic aligns with your audience’s interests and preferences.

Structuring Your Speech

Organize your speech in a coherent and logical structure. A well-structured informative speech typically includes an introduction, body, and conclusion. Divide your content into distinct sections, making it easier for your audience to follow.

How to Do an Informative Speech

The following are the basic steps of giving an informative speech.

Introduction: Grab People’s Attention

Begin with a captivating introduction that sparks curiosity. Pose a thought-provoking question, share a relevant story, or present a surprising fact to grab your audience’s attention. Clearly outline the purpose of your speech to set expectations.

Body: Create Segments

Divide your content into digestible segments. Each segment should focus on a specific aspect of your topic, providing in-depth information. Use a variety of supporting materials, such as statistics, examples, and visuals, to enrich your presentation.

Invite audience interaction through questions, polls, or discussions. Foster a sense of participation, creating a dynamic environment that promotes active learning.

Summarize key points, reinforcing the main takeaways. End with a thought-provoking statement to leave a lasting impression.

Informative Speech Lesson for ESL Students

Learning how to do a presentation is very important for ESL students. A great way to teach them how to do it is by making them actually do one. Assign your students with an informative presentation project. This project will help your ESL students improve their English speaking skills as well as public speaking skills.

Informative Presentation Project

You will need to divide these different steps into separate classes depending on the duration and schedule of the lesson. Plan the project accordingly so you can cover all of these elements.

• Objective : The goal of this project is to enable ESL students to research, organize, and deliver a clear and informative speech on a topic of their choice, fostering research and public speaking skills.
• Topic Selection : Students choose a simple and practical topic for their speech. Encourage students to come up with a topic that other students might also be interested in.
• Research and Information Gathering : Students gather information, facts, and key points related to their chosen topic. Provide guidance on reliable sources for research.
• Outline : Students create a detailed outline incorporating key information and ensuring a logical flow. Introduce the structure of an informative speech.
• Visual Aids : Discuss the role of visual aids in enhancing an informative speech and make sure students prepare any necessary visual aids, such as slides, images, or props.
• Language Practice : Review and practice using transition words and phrases for smooth delivery. Review and practice using varied vocabulary and sentence structures.
• Practice : Students practice delivering their speech to a partner or small group.
• Rehearsal : Students rehearse their speeches individually, ensuring they are comfortable with the timing and flow of their presentations. Offer guidance on pacing, intonation, and body language.
• Presentation : Each student presents their speech to the class. Encourage a supportive and positive atmosphere. Allow time for brief questions or comments from the audience.
• Feedback and Reflection : Provide constructive feedback on each presentation. Facilitate a class discussion where students reflect on the challenges they faced and what they learned from the project.

Informative Speech Example Topics

Here are some presentation topics that suit informative speech.

• The Importance of Recycling in Our Daily Lives
• The History and Cultural Significance of Traditional Festivals in Your Country
• How to Effectively Manage Time and Reduce Procrastination
• The Benefits of Regular Exercise for Physical and Mental Health
• The Impact of Social Media on Society
• Steps to Cultivate Healthy Eating Habits
• The Basics of Climate Change and Its Effects on the Environment
• Exploring Famous Landmarks Around the World
• Introduction to Different Types of Renewable Energy Sources
• The Process of Making a Simple Dish from Your Culture
• The Life Cycle of Butterflies and Their Importance in Nature
• Understanding and Preventing Cyberbullying
• Tips for Effective Communication in a Multicultural Environment
• The Role of Women in History: Unsung Heroes
• How to Start a Small Garden at Home
• Explaining the Water Cycle and its Importance
• The History and Impact of Video Games on Society
• Basic First Aid Techniques Everyone Should Know
• The Wonders of Space Exploration and Discoveries
• Overview of Different World Religions and Their Practices

ESL Speaking Resources

If you are looking for more ESL speaking lesson resources, check out the following articles.

• Practice Speaking English
• Small Talk Ideas for ESL Lessons and Conversation Classes
• Closing a Conversation in English Politely and Easily
• Deep Philosophical Questions
• Debate Topics

FAQs About Informative Speech

Here are some of the most frequently asked questions about informative presentation style.

What are the 4 types of informative speeches?

The four main types of informative speeches are:

• Explanatory Speech: Focuses on clarifying a concept or idea.
• Descriptive Speech: Provides detailed information about a person, place, or thing.
• Demonstrative Speech: Shows how to do something or how something works.
• Narrative Speech: Tells a story or recounts a sequence of events.

What are the 5 principles of informative speech?

The five principles of an informative speech are clarity, relevance, engagement, organization, and adaptation.

What are the 3 parts of an informative speech?

The three parts of an informative presentation are introduction, body, and conclusion.

What are the 5 c’s of informative speaking?

The following are the 5 c’s of informative speaking:

• Clear: Ensure that your message is easily understood by the audience.
• Concise: Present information in a brief and to-the-point manner.
• Coherent: Organize your speech logically for better comprehension.
• Captivating: Engage the audience’s attention and maintain interest.
• Credible: Use reliable sources and provide evidence to establish credibility.

What are some interesting informative speech topics for students?

Here are some interesting informative speech topics for students.

• The impact of social media on mental health
• Innovations in renewable energy technologies
• The history and evolution of video games
• Exploring different styles of dance around the world
• The benefits of learning a second language
• The science behind your favorite foods
• Understanding the human brain and memory
• The role of artificial intelligence in everyday life
• How to build and maintain healthy relationships
• The influence of music on mood and emotions

Informative Speech: Join the Conversation

Have you ever delivered this kind of speech ? Please share your experience doing it in the comments! We’d love to hear from you.

About Jackie

Jackie Bolen has been teaching English for more than 15 years to students in South Korea and Canada. She's taught all ages, levels and kinds of TEFL classes. She holds an MA degree, along with the Celta and Delta English teaching certifications.

Jackie is the author of more than 60 books for English teachers and English learners, including Business English Vocabulary Builder and 39 No-Prep/Low-Prep ESL Speaking Activities for Teenagers and Adults . She loves to share her ESL games, activities, teaching tips, and more with other teachers throughout the world.

You can find her on social media at: YouTube Facebook Pinterest TikTok LinkedIn Instagram

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How to Prepare a Speech

Last Updated: March 11, 2024 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. There are 12 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 728,138 times.

Preparing a speech isn't difficult if you have a process you can follow. There are tried-and-true steps for putting together a talk, so relax and read on to get your speech in order and your speech anxiety under control.

Sample Speeches

Starting With Your Audience

• Personal narrative. A narrative is just another word for story. If you're asked to tell a story about yourself, find out if the intention is to use something that's happened to you in order to teach a lesson, convey a moral, offer inspiration or simply to entertain.
• Informative speech. [3] X Research source There are two kinds of informative speeches: process and expository. If you're charged with doing a process speech, the idea is for you to explain how something is done, how something is made or how something works. You take your audience step-by-step through the process. If your speech is meant to be expository, your job is to take what might be a complex subject and break it down into sections as a way of educating your audience about the topic.
• Persuasive speech. [4] X Research source If you're meant to persuade, then your job is to convince your audience to adopt a particular way of thinking, a belief or a behavior that you advocate for.
• Ceremonial speech. [5] X Research source Ceremonial speeches run the gamut from wedding toasts to eulogies, from graduation speeches to farewell addresses. Many of these speeches are intended to be short and the focus is often on entertaining, inspiring or increasing the audience's appreciation for someone or something.

• Read the newspaper. If you can find a way to link your speech topic to something that's happening in the news, you can highlight the relevance of what you have to say to your audience.
• Translate numbers. Using statistics in your speech can be impactful, but they can be even more meaningful if you translate them in a way the audience can understand. For example, you could say that worldwide, 7.6 million people die of cancer every year, but to make it more relatable, you might want to follow it up by saying that that number represents the entire population of Switzerland.
• Express the benefits. It's a good idea to let an audience know exactly what they'll get out of your speech, so that they're primed to listen. If they'll learn how to save money, tell them. If the information you're about to share will make their lives easier in some way, make that clear. If they'll gain a new appreciation of someone or something, let them know.

Researching and Writing Your Speech

• Outlines can be written in complete sentences or they can be a series of abbreviated phrases and reminders. Another approach is to begin by writing complete sentences and then transferring your outline on to note cards on which you abbreviate those sentences using just the words and memory prompts you need.
• Pull out your old English textbooks and review things like similes, metaphors, alliteration and other kinds of figurative language. These kinds of devices can add to the impact of a ceremonial speech.
• Beware one pitfall of the scripted speech: having a page full of words in front of you can cause you to fall into the trap of simply reading from your script without every looking up, making eye contact or engaging with the audience in any way. Thorough practice should help to eliminate your chances of falling into this trip.

• Offer a preview. Think of a preview as kind of the "coming attractions" of your speech. Plan to tell your audience the main points you'll talk about in your speech. There's not need to go into any detail here; you'll get to that when you come to the body of your speech. You can write a preview that's simply one sentence in length to cover what you need to say here.
• Body. The body is where the "meat" of your speech resides. The points you outlined or the information you scripted make up the body. There are several ways to organize the information within the body of your speech--in time sequence, in step order, from most important point to least important point, problem-solution, to name just a few. Choose an organizational pattern that makes sense based on your speech goal.
• Give a summary. One of the ways an audience remembers what a speech was about is through intentional repetition. In your introduction, you gave a preview of what you'd be talking about. In your speech body, you talked about those things. Now, in your conclusion, you remind your audience what you talked about. Simply offer a brief review of the main points you touched on in your speech.
• End with a clincher. A clincher is a memorable, definitive statement that gives your speech a sense of closure. One easy way to do this is to write a clincher that refers back to what you said in the attention-getter of your speech. This helps bring your presentation full circle and provides a sense of closure.

Choosing Visual Aids

• Don't write everything you plan to say on your slides. We've all suffered through speeches where the speaker did little more that read off of his or her slides. That's boring for the audience, and they soon disengage. Instead, use word charts to preview, review or highlight key information. Remember, the sides should be a supplement to what you're going to say rather than an exact copy of it.
• Make your slides readable. Use a font size that's easy for your audience to read and don't overcrowd your slides. If your audience can't see or get through the material on your slides, they won't have served any purpose.
• Use animations sparingly. Having graphics fly around, zoom in and out ,and change colors can be engaging but can also be distracting. Be careful not to overdo the special effects. Your slides should be a supporting player rather than the star of the show.

Rehearsing Your Speech

• Leave yourself time to practice. If you're given to procrastinating, you could find yourself with very little or no time to practice before you deliver your speech, which could leave you feeling unprepared and anxious.

• Look at your audience. Almost nothing does more to keep an audience engaged than eye contact from a speaker. As you rehearse your speech, be sure to look at the family members or friends who've agreed to be your audience. It takes a bit of practice to be able to look at your outline, script or note cards, capture a thought or two and then come up and deliver that information while looking at your audience. It's yet another reason why rehearsal time is so important.
• If you don't have the opportunity to practice in front of people, be sure that when you do rehearse, that you say your speech aloud. You don't want your speech day to be the first time you hear the words of your speech coming out of your mouth. Plus, speaking out loud gives you a chance to double-check and correct any mispronunciations, practice articulating your words clearly and confirm the timing of your speech (We speak more quickly when we simply recite a speech in our heads).

Reducing Speech Anxiety

• Clench and release. Ball up your fists really, really tight and hold for a second or two and then release. Repeat this a few times. You can do the same thing by squeezing the muscles in your calves very tightly and then releasing. With each release, you should feel a reduction in your adrenaline-induced symptoms.
• Take deep breaths. The adrenaline in your system causes you to take more shallow breaths that, in turn, increase your feeling of anxiety. You need to break the cycle. Take a deep breath through your nose and allow the air to fill your belly. Once your belly is full, let your breath fill and expand your ribcage. Finally, allow your breath to move fully into your chest. Open your mouth slightly and begin to exhale starting first with the air in your chest, then the air in your ribcage and finally the breath in your belly. Repeat this inhale-exhale cycle five times.

• Negative thoughts are incredibly powerful--one estimate is that you need five positive thoughts to counteract every one negative thought you have, so steer clear of them.

Expert Q&A

Reader Videos

Share a quick video tip and help bring articles to life with your friendly advice. Your insights could make a real difference and help millions of people!

• Use your own language style. Do not use the words that you have never said in your life. Take it easy. Thanks Helpful 6 Not Helpful 0
• Try to keep the majority of your topic entertaining, or at least interesting, so that the audience won't get bored. Thanks Helpful 5 Not Helpful 0
• Make sure your speech hangs together well and makes sense. Thanks Helpful 4 Not Helpful 0

You Might Also Like

• ↑ Patrick Muñoz. Voice & Speech Coach. Expert Interview. 12 November 2019.
• ↑ https://westsidetoastmasters.com/resources/powerspeak/ch03.html
• ↑ https://www.comm.pitt.edu/informative-speaking
• ↑ https://www.comm.pitt.edu/persuasive-speaking
• ↑ https://opentext.ku.edu/speakupcallin/chapter/chapter-15-ceremonial-speaking/
• ↑ https://www.comm.pitt.edu/oral-comm-lab/audience-analysis
• ↑ https://liu.cwp.libguides.com/c.php?g=913567&p=6581500
• ↑ https://www.grammarly.com/blog/5-most-effective-methods-for-avoiding-plagiarism/
• ↑ https://writingcenter.unc.edu/tips-and-tools/speeches/
• ↑ https://www.toastmasters.org/resources/public-speaking-tips/preparing-a-speech
• ↑ https://counseling.uiowa.edu/self-help/30-ways-to-manage-speaking-anxiety/
• ↑ https://fscj.pressbooks.pub/publicspeaking/chapter/benefits-of-visual-aids/

About This Article

To prepare a speech, start by writing an introduction that grabs the audience's attention with a surprising or interesting fact, quote, or question. Then, include your most important points in the body of your speech, making them as clear and easy-to-follow as possible so your audience stays tuned in. Finally, wrap up your speech with a conclusion that summarizes your main points and ends with a memorable, definitive statement. To learn the best ways to research and outline your speech, keep reading! Did this summary help you? Yes No

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14.4: Guidelines for Preparing an Informative Speech

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• Page ID 116658

• Kris Barton & Barbara G. Tucker
• Florida State University & University of Georgia via GALILEO Open Learning Materials

Don’t Be Too Broad

In preparing and writing an informative speech, one of the most common mistakes students make is to think that they must be comprehensive in covering their topic, which isn’t realistic. Take for example an informative speech on Abraham Lincoln. Lincoln was 56 years old when he died, so to think that it is possible to cover his entire life’s story in 5 to 7 minutes is un-realistic. As discussed in Chapter 4, the better option is to select three aspects of his life and focus on those as a way to provide an overall picture of who he was. So a proposed speech on Lincoln might have the specific purpose: “To inform my audience about Abraham Lincoln’s administration of the Civil War.” This is still a huge topic in that massive books have been written about it, but it could be addressed in three or four main points such as:

I. The Civil War began in the aftermath of Lincoln’s Election and Inauguration

II. Finding the right military leaders for the Union was his major challenge at the beginning.

III. The Emancipation Proclamation changed the nature of the War.

IV. Lincoln adopted a policy that led to the North’s victory.

Regardless of the topic, you will never be able to cover everything that is known about your topic, so don’t try. Select the things that will best help the audience gain a general understanding of the topic, that will interest them, and that they hopefully will find valuable.

Be Accurate, Clear, and Interesting

A good informative speech conveys accurate information to the audience in a way that is clear and that keeps the listener interested in the topic. Achieving all three of these goals—accuracy, clarity, and interest—is the key to being an effective speaker. If information is inaccurate, incomplete, or unclear, it will be of limited usefulness to the audience.

Part of being accurate is making sure that your information is current. Even if you know a great deal about your topic or wrote a good paper on the topic in a high school course, you will need to verify the accuracy and completeness of what you know, especially if it is medical or scientific information. Most people understand that technology changes rapidly, so you need to update your information almost constantly. The same is true for topics that, on the surface, may seem to require less updating. For example, the Civil War occurred over 150 years ago, but contemporary research still offers new and emerging theories about the causes of the war and its long-term effects. So even with a topic that seems to be unchanging, carefully check the information to be sure it’s accurate and up to date.

What defines “interesting?” In approaching the informative speech, you should keep in mind the good overall principle that the audience is asking, “what’s in it for me?” The audience is either consciously or unconsciously wondering “What in this topic for me? How can I use this information? Of what value is this speech content to me? Why should I listen to it?” One reason this textbook uses examples of the Civil War is that the authors’ college is located by several Civil War sites and even a major battlefield. Students see reminders of the Civil War on a regular basis.

You might consider it one of the jobs of the introduction to directly or indirectly answer these questions. If you can’t, then you need to think about your topic and why you are addressing it. If it’s only because the topic is interesting to you, you are missing the point. For example, why should we know about Abraham Lincoln’s administration of the Civil War? Obviously, because it had significant, long-term consequences to Americans, and you should articulate that in terms the audience can understand.

Keep in Mind Audience Diversity

Finally, remember that not everyone in your audience is the same, so an informative speech should be prepared with audience diversity in mind. If the information in a speech is too complex or too simplistic, it will not hold the interest of the listeners. Determining the right level of complexity can be hard. Audience analysis is one important way to do this (see Chapter 2). Do the members of your audience belong to different age groups? Did they all go to public schools in the United States, or are some them international students? Are they all students majoring in the same subject, or is there a mixture of majors? Never assume that just because an audience is made up of students, they all share a knowledge set.

Preparing to Write a Speech

Quick links, understanding the speech genre.

As you begin writing your speech, you must understand the speech genre , conduct research , and develop an outline .

Understanding the type of speech you’re giving is the first step in the speech writing process.

If you already know the genre of your speech, then feel free to move on towards the next step. If not, start with the prompt. The prompt often identifies the genre of speech. Does your prompt give the speech genre?

If not, here are a few principles to help you figure out the speech genre:

• Highlight keywords. Words such as analyze , explain , and argue tell you something about the nature of the speech. Look up the keywords in a dictionary to be precise.
• Look for goals laid out in the prompt. Does the prompt tell you to “ Update the classroom on the political events in Syria,” “ Report your research on the Epstein–Barr virus,”or “ Explain how to do something you do well”? These prompts exemplify informative goals. “ Persuade the audience of what you think is the best way to succeed on a mission trip” is explicitly a prompt for a persuasive/argumentative speech.
• If you’re completely lost, ask your professor or visit the Rhetoric Center—and bring your prompt!

The two most common types of speeches are informative and argumentative.

For further information on the fundamentals of these different types of speeches, we recommend Public Speaking - Oakland Campus: Types of Speeches by University Library System, University of Pittsburgh. Click on either “Informative” or “Argumentative.”

However, because more speaking genres exist (stories, tributes, eulogies, etc.) it’s imperative to highlight keywords , look for goals in the prompt , and seek help when needed .

After understanding the assignment you’ll know better what you need to research. At this stage it’s important to remember principles and goals of information literacy. Ensuring credibility of the resources used is a primary goal of information literacy.

It’s important that when researching, you consider the credibility of the resources you’re using. Unreliable sources will send your audience a message that you are unreliable. This Tedx Talk breaks down how to identify a fake news article; the principles can be applied to any research.

Ask yourself the following questions:

• Who is this publication and are they credible?
• Who is the author? Do they have accessible information about them and are they a credible source?
• With both of these in mind, is this article/journal/website credible? If you have any doubt, then err on the safe side.

In addition, you’ll need to find enough sources with enough varying perspectives that you can build your own expertise and credibility.

The resources available on Hekman Library will prove useful in the research process. In particular, we recommend you use the following links on Hekman’s page :

• “How to ‘Search Start’”
• “Finding Databases”
• “Accessing Articles”
• “Research Help”

Additional Resources Related to Research

• Yale College Writing Center : Eight Strategies for Using Sources.
• Colorado State University, WAC Clearinghouse : Evaluating Sources.
• Calvin University—What Not To Do : a document about what not to do while researching.
• Purdue University Online Writing Lab (OWL) : Quoting, Paraphrasing, and Summarizing.

For most speech classes, the outline is the closest thing to a full script you will have. Some speeches are read from a printed text; some are memorized. But most academic speeches are extemporaneous: the speaker knows the speech well enough to deliver it without reading it, and an outline makes this possible.

(Please note: we’re talking about the final structure of the full-bodied speech, not the keyword notecards you deliver the speech from.)

The outline is a version of the complete speech and is your most important planning document. It is your draft of the full speech, just like a full draft of a paper. For papers an outline simply guides the writer in the writing process. For speeches the outline is reasonably identical with the speech (with slight wording changes).

A speech outline includes the general wording of every sentence, including transitions, and is written in complete sentences (the exact format may different from one teacher to another). If you’re turning the speech in to an instructor, the instructor will usually ask you to include a “specific purpose” and “thesis” before the introduction.

You don’t use the speech outline during the speech. For information regarding the version of the outline used during the speech itself, please see the notecard section on Delivery.

This is an informative speech on the differences between Roman Catholicism and Eastern Orthodoxy. This outline isn’t perfect: it should include more transition sentences, and the introduction and conclusion are too short. But overall, it displays the content and structure.

This next outline , on the medicinal and culinary properties of dandelions, was put together by the Calvin CAS department as an example outline. Notice how this outline identifies the transition sentences and provides further information for the supporting points.

Your outline doesn’t have to look exactly like either of these examples as long as it accomplishes the main function of an outline: to set out a full written version of your speech.

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