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How To Calculate Market Share (Definition and Examples)
Market share = (Business revenue for a fiscal period / Total industry revenue for same fiscal period) x 100. Example: Your company sells notebooks and planners and your total revenue for a fiscal quarter is $200,000. During that same fiscal period, total industry sales were $2,000,000. Market share = ($200,000 / $2,000,000) x 100 = 10%.
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Market share = (Business revenue for a fiscal period / Total industry revenue for same fiscal period) x 100. Example: Your company sells notebooks and planners and your total revenue for a fiscal quarter is $200,000. During that same fiscal period, total industry sales were $2,000,000. Market share = ($200,000 / $2,000,000) x 100 = 10%.