sample of dog breeding business plan

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A Sample Dog Breeding Business Plan Template

Are you about starting a dog breeding business? If YES, here is a complete sample dog breeding business plan template & feasibility report you can use for FREE . Dogs are amongst the top three most popular pets owned by individuals and families. Owning a dog is fun especially as it serves as a companion -as they are friendly and can co-habit perfectly with humans, as well as provide security.

In America for example; dogs are highly regarded and accorded esteem and 1 in every 3 households where there are pets, own a dog or had owned one. It is due to this fact that there are several dog related services, such as dog breeding, grooming, training, daycare, running, and amongst all these services is dog walking.

Dog walkers are people who love dogs, are in-tune with canine ways and are also people who love the out weather regardless of any conditions. If you think starting this business will be a great bet for you, you will need to write a business plan.

Business plans are like a map that helps in the roadmap of any business. Here is a sample Dog breeding business plan for your use;

1. Industry Overview

Dog breeding business is a business in the pet industry that involves mating selected dogs with the aim to maintain or produce specific qualities and characteristics in a puppy for commercial purpose.

Dog breeding business can be categorized under the Pet Grooming and Boarding industry and the industry proven to be one of the few established industries to publish consistently strong gains over the last decade, nearly doubling in size and growing even in the face of recession as consumers purchase a wider array of luxury services for their four-legged companions.

The growing industry has benefited from changing consumer attitudes, which increased demand for a variety of new luxury pet services to acquiring new dogs et al. Going forward, this trend is expected to gain further momentum as more and more people seek to own one or more dogs.

The Pet Grooming and Boarding industry of which dog breeding business is a part of is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Portugal Germany, Australia and the Caribbean et al.

Statistics has it that in the united states of America alone, there are about 106,319 licensed and registered pet grooming and boarding companies directly responsible for employing about 195,070 employees and indirectly responsible for employing roughly 1,339,900.

The industry rakes in a whooping sum of $7billion annually with an annual growth rate projected at 6.6 percent. It is important to state that there are no establishments with a lion share of the available market in this industry. The requirements for establishing a dog breeding business are low since there are no formal industry licensing or training requirements for aspiring entrepreneurs who would want to start a dog breeding business.

In addition, the cost of establishing an at-home or mobile service is relatively low. More so, this industry is in the growth stage of its economic life cycle. Therefore, companies are still entering the industry due to rising demand from dogs and other pet related services.

If you are looking towards leveraging on the pet industry to generate huge income, then one of your best bet is to start a dog breeding business. One thing is certain about starting dog breeding business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your puppies and dogs especially if they are of good breeds or the breeds that are of high demand in your location or city.

2. Executive Summary

Percy Paul Dog Breeding Company is a standard and licensed dog breeding and one stop pet shop company that will be located in Concord – New Hampshire in a neatly renovated and secured housing facility. Aside from the fact that we are into full time dog breeding services, we are an organization that will carry out all round services as it relates to dogs and other pets.

Percy Paul Dog Breeding Company is a family owned and managed business that believe in breeding the healthy puppies and also giving dogs and pets the right treatment they need to enable them perform their roles as defined by the owner.

We will ensure that any dog or pet under our custody are well taken care of and in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to venture into dog breeding business and other pet complimentary services.

We are certain that our values will help us drive the business to enviable heights and also help us sell loads of puppies and dogs to a wide range of clients in and around Concord – New Hampshire.

At Percy Paul Dog Breeding Company our clients’ overall best interest would always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hire professional dog breeders, dog handlers and vet doctors et al that are well experienced and passionate in breeding dogs and also imparting knowledge and skills to dogs at various learning ladder.

Percy Paul Dog Breeding Company will at all times demonstrate her commitment to sustainability, both individually and as a dog walking services business, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our clients’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our overall business goal is to position our dog breeding business to become the leading dog breeding brand in the pet industry in the whole of Concord – New Hampshire and also to be amongst the top 10 dog breeding and pet related business in the United States of America within the first 5 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Concord – New Hampshire is the right place to launch our dog breeding and pet related business.

Percy Paul Dog Breeding Company is founded by Dr. Percy Paul who is a qualified vet doctor with well of 10 years of hands on experience in the dog breeding and pet industry. Before starting Percy Paul Dog Breeding Company, Dr. Percy Paul was a the lead vet doctor in one of the leading pet companies in the United States of America before starting his dog breeding business.

3. Our Products and Services

Percy Paul Dog Breeding Company is into dog breeding business that will also offer varieties of pet related services (dog walking and dog training services inclusive) within the scope of the pet industry in the United States of America.

Our intention of starting our dog breeding business and pet related services is to breed good spices of puppies and dogs and also to help in developing our client’s dogs and pets in any skills and knowledge of their choice as it relates to specific useful competencies they want their dogs or pet to possess.

We want to help our clients develop their pets and dogs capability, capacity, productivity and performance and of course to also make profits from the dog breeding and pet industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our products and service offerings are listed below;

• Breeding and sale of different breeds of dogs / puppies for the United States Market
• General dog and pet walking services
• Training / grooming dogs and pets in specific skills (hunting skills, security skills, running errands and circus skills et al)
• Construction and sale of kennels
• Operating dog pounds
• Guard dog training
• Supply of well – trained security dogs
• Operating standard vet clinic
• General merchandize of pet related products (pet foods, shampoos, dog tie, dog chains, and pet clothes et al)

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive and effective dog breeding business that will become the number one choice for both individuals and corporate organizations looking to purchase puppies and dogs in Concord – New Hampshire and the whole of the United States of America.
• Our mission is to breed a wide range of dog breeds and to provide affordable professional and highly effective dog walking services and other pet related products and services to a wide range of clients.
• Our overall business goal is to position Percy Paul Dog Breeding Company to become one of the leading dog breeding cum pet services brand in the industry in the whole of Concord – New Hampshire, and also to be amongst the top 10 dog breeding cum pet services brand in the United States of America within the first 5 years of operations.

Our Business Structure

Percy Paul Dog Breeding Company is a privately owned and managed dog breeding business that intend starting small in a community in Concord – New Hampshire, but hope to grow big in order to compete favorably with leading dog breeding companies in the pet industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Percy Paul Dog Breeding Company, we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Principal Partner / Chief Executive Officer
• Human Resources and Admin Manager
• Dog Breeders, Dog Walkers / Pet Trainers for Various Skill Sets
• Accountant / Bursar
• Marketing and Sale Executive

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Vet Doctor:

• Responsible for handling the overall operations in the vet clinics
• Assists in the dog breeding
• Handles the treatment of pets
• Gives medical advises and recommendations as it relates to the health and welfare of pets

Human Resources and Admin Manager 

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for dog walkers and pet trainers
• Regularly hold meetings with key stakeholders (clients and member of the organizations’ board) to review the effectiveness of the organizations’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily activities of the organization

Dog Breeders, Dog Walker / Pet Trainers

• Handles dog breeding
• Takes care of little puppies when they are born
• Handles general dog and pet walking services
• Effectively training dogs and pets in specific skills (hunting skills, security skills, running errands and circus skills et al)
• Evaluates and document the progress of dogs / pets under his or her care
• Contributes his / her quota towards growing Percy Paul Dog Breeding Company
• Receives complaints from clients and channel it to the appropriate quarters
• Handles any other duty as assigned by the HR and Admin Manager.

Marketing and Sales Executive

• Responsible for the sale of different breeds of puppies
• Handles general merchandize of pet related products (pet foods, shampoos, dog tie, dog chains, and pet clothes et al)
• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the organization in strategic meetings
• Helps to increase sales and growth for the organization.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization.
• Welcomes clients and their pets by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Receives parcels / documents for the organization
• Distributes mails in the organization
• Handles any other duties as assigned by the Human Resources and Admin Manager.

6. SWOT Analysis

Percy Paul Dog Breeding Company do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis. We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard dog breeding company that will favorably compete with leading players in the dog breeding business cum pet industry in the United States of America and in the rest part of the world.

We engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured dog breeding company that can favorably compete in the highly competitive dog breeding cum pet industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Percy Paul Dog Breeding Company. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Percy Paul Dog Breeding Company;

Our core strength lies in the power of our team; our workforce. We have a team that are considered experts in dog breeding cum pet industry, a team with excellent qualifications and experience in dog breeding, dog walking and pet related services including veterinary medicine.

Aside from the synergy that exist in our carefully selected workforce, Percy Paul Dog Breeding Company is well positioned in a community with the right demography; loads of people who own pets and who would want own dogs. With that we know we will attract loads of clients from the first day we open our doors for business.

As a new dog breeding and pet related services company in Concord – New Hampshire, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated dog breeding cum pet industry; that is perhaps our major weakness. Other perceived weakness is that, we may not have the required capital to pump into publicity and advertisement as we would love to do.

• Opportunities:

No doubt, the opportunities in the dog breeding cum pet industry is massive considering the number of individuals and corporate organizations who would want to own puppies, those who own dogs and other pets who would want them to acquire new skill sets and to perform excellently well in their jobs or who would want to bring their pets for treatment or to purchase pet supplies. As a standard dog breeding and pet related business, we are ready to take advantage of any opportunity that comes our way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the business.

Some of the threats that we are likely going to face as a dog breeding and pet related business operating in the United States of America are unfavorable government policies that might affect businesses such as ours; the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

One thing is certain, the trend in the pet industry is such that if you want to be ahead of your competitors, you should be able to be highly creative, simplify your processes and you should be able to have loads of testimonies from your clients.

The truth is that, if your clients can successfully purchase healthy puppies from different breeds from you or if they noticed tremendous changes in their pets as a result of your input, then they will be compelled to help promote your organization.

Another notable trend in this industry is the demographic and psychographic composition of those who have affinity for dogs or those who would require the services of a dog walker.

They  are working class women especially women who work long hours or hold two jobs, men who work for long hours, the elderly who might not have the necessary strength to walk a dog, those who might be physically impaired, and youths who are have a short attention span due to technology.

Even though the economy has a poor outlook, the projected revenue through 2016 is pegged at 4.4%. This figure could likely change once there is an improvement in the economy.

8. Our Target Market

Prior to starting our dog breeding business and pet related services, we are certain that there is a wide range of both corporate and individual clients who would definitely need puppies from different breeds and also our pet related services.

We will ensure that we develop strategic pacts with communities and corporate organizations especially security agencies that make use of dogs for guards. This will give us several options to generate revenue for our company. In view of that, we have created strategies that will enable us reach out to various corporate organizations (security agencies) and individual (pet owners) who we know can’t afford to do without our services.

We have conducted our market research and survey and we will ensure that our dog breeding business and pet related services is well accepted in the market place. Below is a list of the people and organizations that we have specifically market our products and services to;

• Corporate organizations (especially security agencies)
• Households / Families
• College Students
• The Government (Public Sector)

Our Competitive Advantage

The fact that starting a dog breeding business or even dog walking business is not that difficult, anyone can start the business especially as the start-up cost is quite low and if they have passion for dogs. Even though, this is basically a new area of business that doesn’t have stiff major competitors, there are still competitors all the same.

The competition available is most likely those within the same locality, and anyone looking to stay above competition would have to consider sweetening the services offered to dog owners or concentrate on breeding puppies that are well accepted or in high demand in your community; it could be pit bull, bulldog, German Shepherd or any other breed.

Even so, local dog walkers who are serious with the business can comfortably compete with franchises that are located in the same neighborhood. We are quite aware that to be highly competitive in the personal training and coaching industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of your clients at all times.

Percy Paul Dog Breeding Company might be new in Concord New Hampshire, our competitive advantage lies in the power of our team; our workforce. We have a team that are considered experts in the dog breeding cum pet industry, a team with excellent qualifications and experience in dog walking and pet related services including veterinary medicine.

Aside from the synergy that exist in our carefully selected workforce, Percy Paul Dog Breeding Company is well positioned in a community with the right demography; loads of people who would want new puppies and those who already own dogs and other pets. With that we know we will attract loads of clients from the first day we open our doors for business.

Lastly, our employees (dog breeders, dog walkers / pet trainers, and vet doctors) will be well taken care of, and their welfare package will be among the best within our category (startups dog breeding and pet related businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Percy Paul Dog Breeding Company is established with the aim of maximizing profits in the dog breeding cum pet industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis. Percy Paul Dog Breeding Company will generate income by offering the following products and services;

10. Sales Forecast

One thing is certain, there would always be corporate organization and individual / household pet owners who would need new puppies or who would need that extra coaching or grooming for their dogs and other pets. This is the major reason why the services of dog breeders and pet trainers will always be needed.

We are well positioned to take on the available market in Concord – New Hampshire and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our clientele base.

We have been able to critically examine the dog breeding and pet market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Concord – New Hampshire.

Below are the sales projection for Percy Paul Dog Breeding Company it is based on the location of our dog breeding business, the breeds of puppies that we breed, vet clinic and of course the wide range of pet related services and products that we will be offering;

• First Year-: $120,000
• Second Year-: $350,000
• Third Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiffer competition amongst dog breeding businesses and pet related services in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Percy Paul Dog Breeding Company.

We will also ensure that our clients’ pets becomes experts with the skills they acquire; we want to build a standard and first – class dog breeding and pet related business that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow Percy Paul Dog Breeding Company to become one of the top 10 dog breeding company in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Concord – New Hampshire but also in other cities in the United States of America.

Percy Paul Dog Breeding Company is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our dog breeding and pet related business by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in pet industry in Concord – New Hampshire.
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Use friends and family to spread word about our dog breeding and pet related business
• Post information about our dog breeding and pet related business on bulletin boards in places like schools, libraries, and local coffee shops.
• Placing a small or classified advertisement in the newspaper, or local publication about our business
• Attend relevant pet related expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied students

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our dog breeding business. Below are the platforms we want to leverage on to boost our dog breeding brand and to promote and advertise our business;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our business
• Install our Bill Boards on strategic locations all around Concord – New Hampshire
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and residence in our target areas by calling them up and informing them of Percy Paul Dog Breeding Company and our services and product we offering
• List our dog breeding business in local directories / yellow pages
• Advertise our dog breeding business in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

12. Our Pricing Strategy

Aside from selling our puppies based on the breed and the number of weeks, generally for dog walking services business both per hour billing and flat fees on a weekly or monthly basis applies. As a result of this, Percy Paul Dog Breeding Company will charge our clients flat fees except for few occasions where there will be need for us to charge special students on hourly basis.

At Percy Paul Dog Breeding Company we will keep our fees and the prices of our puppies a little below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to all our loyal clients at regular intervals.

We are aware that there are some clients that would need special assistance for their pets, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

• Payment Options

The payment policy adopted by Percy Paul Dog Breeding Company is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Percy Paul Dog Breeding Company will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for the purchase of puppies / dogs and other pet related services.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting a dog breeding business, there are some key factors that should serve as a guide. The capacity of the dog breeding business, the breeds of puppies and other related services that will be offered

Besides, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a dog breeding business; it might differ in other countries due to the value of their money. Below are some of the basic areas we will spend our start – up capital in setting up our dog breeding business;

• The Total Fee for incorporating the Business in United States of America – $750.
• The amount needed to acquire / lease a facility  – $50,000
• The amount required for preparing the dog kennel – $50,000
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Columbus & Sons Dairy Farms, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring Business Consultant – $2,500.
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
• The amount required for the purchase of the first set of different breeds of both male and female dogs – $15,000
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The Cost of Launching an official Website – $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $500,000 to start a standard dog breeding business with a vet clinic in the United States of America.

Generating Funding / Startup Capital for Percy Paul Dog Breeding Company

Percy Paul Dog Breeding Company is a family business that is solely owned and financed by Columbus Packer and his immediate family members. We do not intend to welcome any external business partners, which is why we have decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Percy Paul Dog Breeding Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to sell our puppies and the pet related services we offer a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Percy Paul Dog Breeding Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and building of standard dog pens: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our pet stores cum vet clinic: Completed
• Establishing business relationship with vendors – key players and merchant in the pet industry: In Progress

More on Pet

How to write a business plan for a dog breeding company?

Putting together a business plan for a dog breeding company can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing dog breeding company, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a dog breeding company?

What information is needed to create a business plan for a dog breeding company.

• How do I build a financial forecast for a dog breeding company?

The written part of a dog breeding company business plan

• What tool should I use to write my dog breeding company business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a dog breeding company business plan is so crucial.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your dog breeding company. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your dog breeding company to be in the next three to five years.

Once you have a clear destination for your dog breeding company, you'll focus on three key areas:

• Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
• Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
• Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To get visibility on future cash flows

If your small dog breeding company runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your dog breeding company's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your dog breeding company business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your dog breeding company's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your dog breeding company.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your dog breeding company and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your dog breeding company's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your dog breeding company, let's explore what information is required to create a compelling plan.

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Writing a dog breeding company business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a dog breeding company

Before you begin writing your business plan for a dog breeding company, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your dog breeding company.

You might discover that people are increasingly interested in smaller, appartment friendly, dog breeds, which could be a good opportunity to consider introducing new breeds to your business.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your dog breeding company.

Developing the marketing plan for a dog breeding company

Before delving into your dog breeding company business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and capital expenditure requirements of a dog breeding company

Whether you are starting or expanding a dog breeding company, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

A dog breeding company might incur staffing costs for a kennel manager to care for the dogs, a veterinarian to provide medical care, and additional staff to feed, clean, and exercise the dogs. They might also incur the cost of buying and maintaining equipment such as cages, crates, leashes, collars, bowls, and bedding.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your dog breeding company, it is time to start creating your financial forecast.

What goes into your dog breeding company's financial forecast?

The objective of the financial forecast of your dog breeding company's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a dog breeding company are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a dog breeding company shows how much revenue and profits your business is expected to generate in the future.

Ideally, your dog breeding company's P&L statement should show:

• Healthy growth - above inflation level
• Improving or stable profit margins
• Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established dog breeding company. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your dog breeding company

The balance sheet for a dog breeding company is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

• Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
• Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your dog breeding company's liquidity and solvency:

• Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
• Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your dog breeding company's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The projected cash flow statement

A cash flow forecast for a dog breeding company shows how much cash the business is projected to generate or consume.

The cash flow statement is divided into 3 main areas:

• The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
• The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
• The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your dog breeding company business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a dog breeding company.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

This table helps size the investment required to set up the dog breeding company, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your dog breeding company business plan, let's have a look at the written part of the plan.

Need inspiration for your business plan?

The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

The written part of a dog breeding company business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a dog breeding company business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

In your dog breeding company's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your dog breeding company, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

In your dog breeding company business plan, the second section should focus on the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide an overview of the business's legal structure, details about the owners, and their respective investments and ownership shares. This clarity is crucial, especially if you're seeking financing, as it helps the reader understand which legal entity will receive the funds and who controls the business.

Moving on to the location part, you'll offer an overview of the company's premises and their surroundings. Explain why this particular location is of interest, highlighting factors like catchment area, accessibility, and nearby amenities.

When describing the location of your dog breeding company, you may want to emphasize the potential growth opportunities in the area. You could point out the availability of resources, such as veterinary services, pet stores, and other dog-related businesses, that could help you create a successful business. You may also want to mention the potential for customer base growth in the area, as well as the potential for expanding into other markets. Finally, you may want to emphasize the potential for cost savings, such as lower taxes, lower land prices, and other cost-saving measures. All of these factors could make your dog breeding business a more attractive investment for a third party financier.

Finally, you should introduce your management team. Describe each member's role, background, and experience.

Don't forget to emphasize any past successes achieved by the management team and how long they've been working together. Demonstrating their track record and teamwork will help potential lenders or investors gain confidence in their leadership and ability to execute the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your dog breeding company might offer to its customers an array of services, such as puppy care classes, breed matching advice, and a puppy registration service. These services can help customers learn how to properly care for and train puppies, find the right breed for their lifestyle, and ensure that their puppy has the appropriate registration documents. All of these services can help customers find and properly care for the puppy of their dreams.

4. The market analysis

When presenting your market analysis in your dog breeding company business plan, you should detail the customers' demographics and segmentation, target market, competition, barriers to entry, and any regulations that may apply.

The goal of this section is to help the reader understand how big and attractive your market is, and demonstrate that you have a solid understanding of the industry.

You should start with the demographics and segmentation subsection, which gives an overview of the addressable market for your dog breeding company, the main trends in the marketplace, and introduces the different customer segments and their preferences in terms of purchasing habits and budgets.

The target market section should follow and zoom on the customer segments your dog breeding company is targeting, and explain how your products and services meet the specific needs of these customers.

For example, your target market might include first-time pet owners. These customers would be interested in purchasing a puppy from a reputable dog breeding company, and likely seek advice from experts in the field on how to care for their new pet. They are likely to be willing to pay a premium for a quality puppy, and may also be interested in pet insurance to protect their investment.

Then comes the competition subsection, where you should introduce your main competitors and explain what differentiates you from them.

Finally, you should finish your market analysis by giving an overview of the main regulations applicable to your dog breeding company.

5. The strategy section

When you write the strategy section of your dog breeding company business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your dog breeding company may face a number of risks. For example, there could be a risk of financial losses due to the cost of feeding and caring for the dogs. Additionally, there might be a risk of harm to the puppies from disease, parasites, or other unseen factors. Both of these risks could significantly impact your business and require careful management.

6. The operations section

The operations of your dog breeding company must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your dog breeding company - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You could have a valuable portfolio of dogs, since they may represent the company's most important asset. These dogs may be bred for a variety of purposes, from show dogs to service dogs, and may have distinctive and highly sought-after characteristics. Additionally, the company may own various intellectual property, such as trademarks or exclusive breeding techniques, which could give them a competitive edge in the marketplace.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a dog breeding company business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my dog breeding company's business plan?

In this section, we will be reviewing the two main options for writing a dog breeding company business plan efficiently:

• Using specialized software,
• Outsourcing the drafting to the business plan writer.

Using an online business plan software for your dog breeding company's business plan

The modern and most efficient way to write a dog breeding company business plan is to use business plan software .

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Hiring a business plan writer to write your dog breeding company's business plan

Outsourcing your dog breeding company business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the dog breeding company business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your dog breeding company's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a dog breeding company business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my dog breeding company business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

• Word processors don't include instructions and examples for each part of your business plan
• Word processors don't update your numbers automatically when they change in your forecast
• Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a dog breeding company business plan for some entrepreneurs, it is by far not the best or most efficient solution.

• Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
• A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
• A business plan has 2 main parts: a financial forecast outlining the funding requirements of your dog breeding company and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your dog breeding company business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

• How to write a business plan to secure a bank loan?
• Key steps to write a business plan?
• Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a dog breeding company? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How to Start a Dog Breeding Business

For dog lovers, a puppy is the best thing in the world. For dog lovers with a talent for running a small business, starting a dog breeding business combines their passions and can be deeply satisfying on top of the financial benefits.

Like any other business though, if you’re going to start a dog breeding business you need to get a few things in order before you get started.

1. Write a business plan

Your first step after deciding on a dog breeding business should be to write a business plan. If you need financing, you’ll need to show this to most banks. If you’re fully self-financed, a business plan will lay out your goals and requirements, as well as lay the groundwork for a successful business.

You can find free business plan templates online, from simple templates to more complex ones.

Top business plan tip: Most local government sites will have a free template up to help new business owners and a help section to talk you through the different parts of the plan.

2. Insurance is king

Dog breeders’ insurance is a must. When starting your dog breeding business, you have to find insurance that takes your animals into account.

Any business will need insurance that covers standard concerns like fire, flood, theft and equipment.

As a dog breeder, you need insurance that covers your premises, your animals, and yourself. Public liability insurance is vital; you will be dealing with the public on a regular basis and accidents can happen very fast.

Insurance is one of the key areas where you should never skimp. Get a full package to cover all eventualities and give yourself peace of mind so that you can concentrate on building your business and providing the best start in life for your puppies.

Top insurance tip: Make sure you read all conditions and exclusions on the insurance pack you want before taking it out. Most insurance needs to be in place for a minimum time before claims are allowed, although some companies have coverage that starts immediately.

3. Choose a breed of dog to specialize in

You have the whole range of doggydom to choose from here. If you already have a dog breed you know and love, this choice will be easier, but if you’re starting from scratch you’ll want to do your research carefully. For first time breeders, you’ll be better off choosing a single breed to start with and investing in the best bitch you can find.

Are you breeding for family pets, show dogs, or working dogs? Will your local market support the breed you chose? It’s an unpleasant fact that dog breeds go in and out of fashion, and some breeds suffer from discriminatory legislation. If you’re breeding specifically for family pets, you need to ensure that you have a market for your dogs, and that you are in code with your local by-laws.

Different breeds can have very different temperaments and requirements, and every dog breed has potential health and behavior issues you need to be aware of before starting your program.

Large breeds need a lot more space and exercise, so keep in mind the size of the dog and your available property before you pick your pup.

Top dog breed tip: Visit the American Kennel Club website for an easy overview of the dogs you fancy, including potential temperament and health issues.

4. Avoid trend breeding

If you’re breeding specifically to meet a trend, what are your plans for when that trend ends?

101 Dalmatians resulted in an explosive demand for dalmatian puppies, only for a huge number of those dogs to end up in shelters when the owners realized they could not cope with the breed. Game of Thrones did the same thing to huskies.

Unscrupulous breeders took advantage of the demand and bred for speed instead of good genetics, and released animals with health and temperamental issues to new owners who had no idea of how to deal with them.

The people who bought these animals took two working dog breeds and tried to turn them into lapdogs, and the results will always be catastrophic. Until humans stop being influenced by media, trend breeds will remain a thing, but it’s unfair to the dogs.

Breeding to trend raises serious ethical issues and can lead the buyer off of a financial cliff. If you want a long-term business here, it’s a practice best avoided.

5. Write a detailed budget

Expenses for any business add up in a hurry, and dog breeding is no exception.

When you’re starting up, you’re going to want to price everything you’ll need in advance, plus have a surplus for unexpected expenses – and with animals, there are always unexpected expenses.

You need to budget for food, equipment, vet fees and potential emergencies, stud fees, travel and marketing as a starting point. If you intend on running your dog breeding business as your main income earner, you’ll need to include rent or mortgage and utilities as an extra expense. A genealogy program is a nice to have – you can go old school with pen and paper, but checking lines manually can take hours of work. If you can afford it, add it to your budget.

Once the pups arrive, you’ll have your puppy packs and promotional materials to add, plus registration fees and vaccinations.

Top budget tip: Work out what you think it will cost and add at least 40%. There are always unexpected expenses.

6. Get the right equipment

Everything from crates to dog bowls to collars and leads are dependent on two things: the size of the dog breed and your budget.

This includes the property you are using; there is a massive difference between the size requirements for say, a chihuahua versus a great Dane.

Equipment can range from home-made, to pre-made budget items, to top-of-the-line luxury. Choose what’s right for your dogs and your finances, and budget wisely.

Top equipment tip: Start with budget-appropriate affordable items and reinvest some profit into upgrading equipment.

7. Register your dog breeding business

Different states have different permit and licensing requirements for breeders, and you need to check to make sure you’re compliant. Typically, licensing is subject the number of animals you plan on selling each year.

Check with your local authority and make sure you meet all of the license requirements – any buyer is going to want to see your license before shelling out for a puppy and display your license prominently to greet your customers when they visit your property.

Top license tip: Being a licensed seller gives your business credibility and peace of mind to your buyers. Make sure you note it on your website.

8. Market yourself on social media and get your website up and running

Social media is the making or breaking of a small business in today’s world. A dog breeding business is perfect for photo-oriented platforms like Instagram and TikTok, and will drive customers to your website.

Make sure you update your social media on a regular basis to encourage engagement and grow your page. You want a reputation for reliability, and that starts with your marketing.

Keep your website up-to-date with a weekly or monthly blog, including count-down posts to puppy day. Make sure to interact with fans who reach out to you and keep things light-hearted and pleasant.

A business is completely reliant on their customer base and public image. Poor reviews can sink you faster than you think. Keep in mind that what you post on the internet is permanent.

Keep your business and personal feeds strictly separate and be careful about what you post if it’s not related to your business.

Top social media tip: Once the puppies are on their way, setting up a live feed in the birthing crate can really get your audience invested in your dogs.

9. Open a separate bank account

A separate bank account makes it easier to track your income and expenses for your business. It’s a lot harder to budget if your business finances keep getting mixed up with your weekly shopping.

Most banks will have a small business account option, including lower fees up to a certain income level.

Using a business account to pay any salaries, website costs and other expenses makes it a lot easier to deal with tax season; keeping your records up to date in an easily accessible trail means never getting confused over whether you’re operating in the green or not.

Top banking tip: There are now multiple online banks that offer business accounts for small and new businesses. They often have lower fees than the standard banks, and many will look at all credit levels.

10. Save up for a rainy day

Save a percentage of your earnings and put it aside for emergencies every month.

This needs to cover anything from broken equipment to emergency vet visits, so it’s a vital step for your dog breeding business.

While the right insurance will cover you for most issues that come up, emergencies almost always need a cash outlay at the time. Putting money aside on a monthly basis means you don’t have a sudden unexpected expense taking a massive chunk out of your hard-earned cash flow.

Top savings tip: Aim for 20%, but realistically 15% of your income should be tucked away. Try and put this money into the highest interest earner you can find, while still being able to access it immediately.

11. Find a vet you trust

For any animal owner, a vet you can trust is important. As a dog breeder, a vet you connect with is a vital investment in your business.

Not all vets are created equal. Some are better with large animals, some with small. Even the best dog-orientated vet is going to have breeds they are just better at handling. It’s important you find someone has a rapport with both you and your dogs. You and your dogs will be happier and more confident during visits.

For a good vet, word-of-mouth is the way to go. Online reviews can be useful as guidelines, but speaking to people who take their loved pets to a vet and either rant or rave about them is the best way to narrow the field down, followed by a visit to the surgery.

You want a surgery that is clean, friendly, and ensure people keep visiting animals under control at all times. A surgery that is dirty, chaotic, with surly, unhappy front-of-house staff is unlikely to give you the best treatment for your animals.

Your vet is going to be one of your best friends especially during puppy season. You’ll be visiting for vaccinations, help during pup delivery, and check-ups as well as any accidental mishaps. Some vets are happy to assist during the breeding process as well; this will depend on the vet, the practice policy, and your relationship with them.

You’ll likely end up on first name terms with most of the staff.

Top vet tip: A good vet will happily give you advice and guidance on how to keep your animals healthy and happy – vets love animals, and their priority is always going to be your dogs. If you find a new bit of kit or fancy food that you’re unsure of, checking with the vet is a great idea.

Final thoughts

Once you’ve ticked off this list, you’re ready to start the best job ever. Dog breeding is hard work, but one of the most rewarding and fulfilling jobs you could ever do.

You get to work with some of the best animals on the planet, with unconditional love from your furry employees – there aren’t many bosses who can say that!

Reliable Dog Breeders Insurance Providers

At Pet Business International, we pride ourselves in providing award-winning insurance solutions tailored to meet your needs. We’ve got a great dog breeders insurance package, tailor-made for your peace of mind and business needs.

Mission Underwriting Managers, LLC – Pet Business International, 1820 E Sky Harbor Circle South, Suite 150, DEPT 15027, Phoenix, AZ 85034- 4875

Telephone: +1 309 322 0490

• [email protected]

Pet Business International is a registered series of Mission Underwriting Managers, LLC. Mission Underwriting Managers, LLC is a licensed insurance agency, NPN 19970643, that sells various property and casualty insurance. Mission Underwriting Managers, LLC does business in California as Mission Specialty Risk Insurance Solutions License #6005417, in Nevada as Mission Specialty Risk Services, LLC, and in Utah as Mission Specialty Risk Services. For a full list of licenses, click here .

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How to Start a Profitable Dog Breeding Business [11 Steps]

By Nick Cotter Updated Feb 05, 2024

Business Steps:

1. perform market analysis., 2. draft a dog breeding business plan., 3. develop a dog breeding brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for dog breeding., 6. open a business bank account and secure funding as needed., 7. set pricing for dog breeding services., 8. acquire dog breeding equipment and supplies., 9. obtain business insurance for dog breeding, if required., 10. begin marketing your dog breeding services., 11. expand your dog breeding business..

Starting a dog breeding business requires a thorough understanding of the market. It's crucial to analyze demand, competition, and trends to ensure your business can thrive. Here's how you can perform a market analysis:

• Analyze the demand for specific dog breeds in your target market by researching online forums, local pet stores, and attending dog shows.
• Examine the competition by identifying other dog breeders in the area, their breed offerings, pricing strategies, and market reputation.
• Investigate consumer trends, such as the popularity of hypoallergenic dogs or preferences for certain sizes and temperaments.
• Study the legal requirements and regulations for dog breeding in your region to ensure compliance and understand the market’s legal framework.
• Look into the average prices for purebred dogs and the cost of breeding to help set competitive and profitable pricing structures.
• Consider the market's potential for growth by examining economic indicators and pet ownership trends.
• Explore partnerships with local veterinarians, pet shops, and trainers to gauge the market's service ecosystem and networking opportunities.

Are dog breeding businesses profitable?

Yes, dog breeding businesses can be profitable if the business is managed properly. Dog breeders must have a good understanding of the dog industry and ensure they get a good price for their puppies. They should also make sure they invest in good quality food and supplies, as well as any necessary medical care for the dogs. Additionally, many breeders will promote their services through advertising and be involved with local dog shows or events. Successful breeders also have unique business models that allow them to make the most of their resources and time.

Embarking on a dog breeding business requires meticulous planning and a clear understanding of the responsibilities involved. A comprehensive business plan is essential to outline your strategy, define your goals, and set a course for success. Here are key components you should include in your dog breeding business plan:

• Executive Summary: Briefly describe your business, the breeds you will specialize in, and your unique selling points.
• Market Analysis: Research the demand for specific dog breeds, understand your competition, and identify your target market.
• Business Structure: Decide on the legal structure of your business (e.g., sole proprietorship, LLC) and outline your management team.
• Operations Plan: Detail your breeding procedures, facility setup, day-to-day operations, and animal welfare considerations.
• Marketing Strategy: Explain how you will promote your business, including advertising channels and branding efforts.
• Financial Plan: Project your startup costs, pricing strategy, sales forecasts, profit margins, and breakeven analysis.
• Contingency Plan: Prepare for potential challenges, health issues in dogs, and regulatory changes.

How does a dog breeding business make money?

A dog breeding business can make money by selling puppies to people who are looking for a specific breed of dog. This target audience could include urbanites looking for a small companion, families interested in a loyal and friendly pet, or hunters seeking a hunting dog. Additionally, they can also offer services such as pet grooming, training classes, or veterinarian care to create additional revenue streams. By understanding the needs of potential customers and fulfilling them effectively, a dog breeding business can make a profit. As an example of a target audience for an 11 Steps To Starting A Successful Spice Business, the target could be aspiring restaurateurs who are looking for help to begin their own spice business.

Creating a strong brand is essential in establishing a successful dog breeding business. It not only differentiates you from competitors but also builds trust and recognition among customers. Follow these steps to develop a brand that reflects your business's values and appeals to your target market:

• Define your brand's mission and values: Consider what you stand for and how you want to impact the dog breeding industry. This will guide your branding decisions.
• Identify your target audience: Understand who your potential customers are, including their needs, preferences, and behaviors.
• Choose a brand name: Select a memorable and unique name that resonates with your audience and reflects the breed(s) you specialize in.
• Design a logo and visual elements: Create a distinctive logo and choose a color scheme that will be consistently used across all your marketing materials.
• Create a slogan or tagline: Develop a catchy and meaningful tagline that encapsulates the essence of your brand.
• Establish an online presence: Build a professional website and utilize social media to share your brand's story, testimonials, and successes.
• Consistency is key: Ensure that all your branding elements are cohesive and consistently applied across every aspect of your business.

How to come up with a name for your dog breeding business?

When coming up with a name for a dog breeding business, it is important to select a name that is memorable and reflects the kind of business. Brainstorm ideas that include the type of dogs bred, location of the business, or even an attribute you admire in your dogs. It's also wise to select a name that is easy to pronounce and simple to spell. Once you have selected a name, do an online search to make sure no other business is using it in your area. With some creativity and research, finding the perfect name for your dog breeding business can be easy and enjoyable!

Formalizing your business registration is a pivotal step in establishing a legitimate dog breeding business. It provides legal protection, helps in building trust with customers, and ensures compliance with local and national regulations. Follow these essential steps to formalize your dog breeding business:

• Choose a business structure (e.g., sole proprietorship, partnership, LLC, or corporation) that aligns with your goals and offers the appropriate level of liability protection and tax benefits.
• Register your business name with the appropriate state authorities, making sure it's unique and not already in use. Consider trademarking your business name for additional legal protection.
• Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, especially if you plan to hire employees or open a business bank account.
• Apply for the necessary licenses and permits as required by your state or local jurisdiction. This may include a kennel license, breeding permits, and zoning approvals.
• Check with your local government about any specific health certifications or inspections that are required for dog breeding businesses to ensure the welfare of the animals.
• Consider purchasing insurance, such as liability insurance, to protect your business from potential legal issues and financial losses.

Resources to help get you started:

Explore vital resources designed for dog breeding entrepreneurs, featuring insights on market trends, operational best practices, and strategic growth advice:

• The American Kennel Club (AKC): Offers a wealth of information on dog breeds, breeding standards, and ethical practices. Visit AKC .
• The Dog Breeder's Handbook by Myra Savant-Harris: Provides comprehensive guidance on breeding practices, health care, and genetic considerations. View on Amazon .
• Canine Reproduction and Neonatology: A textbook for veterinarians, veterinary students, breeders, and others interested in dog reproduction. Learn More .
• Breeder’s Best: Professional Advice for Dog Breeders: Newsletter providing recent studies, veterinary updates, and breeding tips. Subscribe Here .
• Good Dog: A platform connecting responsible breeders with prospective dog owners, offering resources on health testing and breeding ethics. Explore Good Dog .
• PetProfessional: Offers industry reports and market analysis specific to the pet sector, including dog breeding. Visit PetProfessional .

Before embarking on your dog breeding business journey, it is critical to ensure you have all the necessary licenses and permits. This not only keeps your operation legal but also establishes trust with potential customers. Here's a guide to help you acquire what you need:

• Research Local Regulations: Contact your local animal control agency or government office to understand the specific licensing requirements for dog breeders in your area.
• Business License: Apply for a general business license through your city or county's business license department.
• Kennel Permit: If you plan to keep multiple dogs, a kennel permit may be required. This usually involves an inspection to ensure your facility meets health and safety standards.
• Breeder's License: Some jurisdictions require a special breeder's license, especially if you plan on having a large number of litters annually.
• Health Certifications: Obtain health clearances for your breeding dogs to prove they are free of genetic diseases. This may not be a legal requirement but is often necessary to ethically breed dogs.
• Zoning Permits: Ensure your breeding facility complies with local zoning laws, which may dictate where you can operate your breeding business.
• Compliance with Animal Welfare Acts: Familiarize yourself with the Animal Welfare Act or similar regulations to ensure you meet all federal standards for animal care.

What licenses and permits are needed to run a dog breeding business?

In order to run a dog breeding business, you will need to obtain several licenses and permits from your local government. These could include a business license, a pet kennel license, and a permit to own and transport animals. Additionally, you may need to obtain permits for the import and export of animals, as well as any permits required by the state or local governments for animal sales. Depending on your specific circumstances, there may be other licenses or permits required.

When starting a dog breeding business, it's crucial to properly manage finances right from the start. Opening a business bank account and securing the necessary funding are essential steps for keeping personal and business expenses separate and ensuring you have the necessary capital to operate effectively. Follow these guidelines to get started:

• Choose the right bank: Research and compare different banks to find one that offers favorable terms, low fees, and good customer service for small businesses.
• Prepare documentation: Gather required documents such as your business license, EIN (Employer Identification Number), and personal identification to open your account.
• Understand the account features: Look for accounts with features that suit your business needs, like online banking, low transaction fees, and easy funds transfer.
• Explore funding options: Determine how much funding you need and consider various sources such as personal savings, small business loans, grants, or investors.
• Develop a solid business plan: A well-crafted business plan can help you secure loans by demonstrating the viability and financial projections of your dog breeding business.
• Maintain good credit: Keep your credit score in good standing to increase your chances of getting approved for funding when needed.

Setting the right price for your dog breeding services is essential to ensure a balance between being competitive and making a profit. Consider the costs involved, the breed's market value, and your expertise to establish fair pricing. Here are some guidelines to help you determine appropriate pricing:

• Calculate all expenses: Include costs such as health screenings, genetic testing, veterinary care, food, supplements, and housing.
• Research the market: Look at the prices charged by other reputable breeders for similar breeds and adjust your prices accordingly.
• Factor in pedigree and quality: Higher prices can be justified for dogs with champion bloodlines or exceptional breed standards.
• Offer tiered pricing options: Differentiate between pet-quality and show-quality puppies, as the latter can command a higher price.
• Consider additional services: If you provide extra services like training, socialization, or initial vaccinations, include these in your pricing structure.
• Communicate value: Ensure potential buyers understand what's included in the price, such as health guarantees and breeder support.
• Review and adjust regularly: Keep an eye on market trends and costs to adjust your prices as needed to stay competitive and profitable.

What does it cost to start a dog breeding business?

Initiating a dog breeding business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $22500 for launching such an business. Please note, not all of these costs may be necessary to start up your dog breeding business.

When venturing into the dog breeding business, it's crucial to have the right equipment and supplies to ensure the health and well-being of your dogs. Prepare to invest in high-quality items that will support your breeding program and facilitate the care of your dogs throughout the breeding process. Here are some essential items you should consider acquiring:

• Whelping Box: A safe and comfortable area for your female dogs to give birth and nurse their puppies.
• Heating Pads/Lamps: To maintain adequate warmth for newborn puppies, especially in the first few weeks.
• Incubator: For premature or particularly small puppies that need extra care.
• Feeding Supplies: Including bottles and teats for puppies that require hand-feeding.
• Quality Dog Food: Nutritious food suited for pregnant or nursing females and growing puppies.
• Healthcare Supplies: Vaccines, de-wormers, flea and tick prevention, and first aid kits.
• Grooming Tools: Brushes, nail clippers, and shampoo to maintain the dogs' hygiene and appearance.
• Exercise Equipment: Such as playpens and toys to help puppies develop and socialize.
• Genetic Testing Kits: To screen for hereditary conditions before breeding.
• Record Keeping Software or Journals: To keep track of breeding cycles, health records, and pedigrees.

List of software, tools and supplies needed to start a dog breeding business:

• Dog Breeder Software ($100-500)
• Registration papers for the dogs being bred ($75 each)
• Health records software ($50-200)
• Kennels or housing options for the dogs being bred ($500-2000)
• Crates, cages or pens for the dogs being bred ($100-300)
• Grooming supplies and equipment ($100-300)
• Veterinary visits and medical supplies ($50-200 per visit, depending on services/tests performed)
• Food, treats, bedding items and toys for the dogs being bred ($50-300)
• Marketing materials ($100-500, depending on type and quantity of materials needed)
• Liability insurance to protect yourself from any potential lawsuits or issues that may arise ($250-500 per year)

Securing the appropriate business insurance is a critical step in establishing a dog breeding business. It not only protects your investment but also provides peace of mind and credibility to your clients. Here's how to go about obtaining insurance:

• Research different types of insurance policies such as general liability, animal mortality, and care, custody, or control (CCC) insurance to understand what coverage will best suit your business needs.
• Contact insurance companies that specialize in animal-related businesses or agricultural insurance, as they are more likely to offer policies tailored to dog breeding operations.
• Compare quotes from several insurers to find the best coverage at the most affordable price. Don't forget to check for any discounts or bundled package options.
• Ensure that the policy covers all aspects of your operation, including property damage, veterinary care for breeding-related issues, and liability for any accidents or injuries that may occur on your premises.
• Read the policy documents carefully before signing to understand the terms, conditions, and any exclusions that may apply.
• Regularly review and update your insurance coverage as your business grows or as there are changes in your operations to maintain adequate protection.

Marketing is a crucial step in promoting your dog breeding services and attracting the right clientele. It's important to highlight the quality of your breeding program, your commitment to the health and well-being of your dogs, and the unique attributes of your breeds. Here are some strategies to effectively market your dog breeding business:

• Create a professional website that showcases your breeding program, includes testimonials, and provides educational content about your breed.
• Utilize social media platforms like Instagram, Facebook, and Twitter to connect with potential customers and share updates, pictures, and success stories.
• Engage in local and breed-specific dog clubs and associations to network with other breeders and dog enthusiasts.
• Offer referral discounts to existing clients who refer new customers to your breeding services.
• Advertise in dog-related publications, both online and in print, to reach a targeted audience interested in your breed.
• Attend dog shows and events where you can showcase your dogs and meet potential clients face-to-face.
• Implement search engine optimization (SEO) techniques to improve your website's visibility on search engines like Google.
• Collaborate with veterinarians and pet stores to generate referrals and establish credibility within the pet community.

Once your dog breeding business is established and you've seen some success, it's time to think about expanding. This can mean increasing the number of breeds you offer, enhancing your facilities, or extending your market reach. Here are some key points to consider as you plan for expansion:

• Reinvest Profits: Use a portion of your earnings to upgrade your breeding facilities or invest in quality breeding stock.
• Diversify Breeds: Consider adding new, popular, or rare breeds to attract a broader customer base.
• Enhance Marketing: Expand your online presence, attend more dog shows, and invest in professional marketing services.
• Network More: Connect with other breeders, veterinarians, and dog clubs to build partnerships and referrals.
• Improve Customer Service: Offer excellent post-sale support, including pet care advice, to encourage repeat customers and referrals.
• Compliance and Certification: Ensure all new breeds and facilities comply with local regulations and strive for certifications that enhance your reputation.
• Educate Yourself: Stay informed about new breeding techniques, canine health issues, and industry trends.
• Consider Hiring: If the workload increases, hire knowledgeable staff to maintain the quality of care and operations.

Sample Dog Breeding Kennel Business Plan

Dog breeding business plan sample.

Whether you are in the United States, U.K, Canada, Kenya, India, or Nigeria, if you are interested in making money from raising dogs or just keeping them as pets, passion for dogs is one of the keys to success.

Dog business is a lucrative investment you can indulge in if you are interested in starting a dog breeding business. I have come across kennels that generate thousands of dollars every 3 months and you can also start your own business with whatever you have as capital now.

More: Top 30 Agriculture Business And Investment Ideas

Before I continue, I’ll like to let you know that dog breeding business is big business. Apart from the money from puppy sales, some dog breeders make money from mating. They get paid when owners of female dogs bring their bitch to mate with their buck.

The fee paid for this simple service can run into hundreds of dollars depending on the value of the dog breed involved.

To understand what I’m saying, have a look at the prices of puppies different breeds of dogs below:

HOW TO START A DOG BUSINESS FROM HOME

1. Get Trained: Since you are dealing with life, a simple mistake can cost you to lose all your investment. It is important to get training from people who are experienced in dog breeding, feeding, and handling. This will provide you with the needed knowledge to start well.

2. Analyze Your Market: Different areas have different breeds of dogs that sell fast . Ensure you have done a careful market survey in choosing the type of breed to work with.

Apart from this, you should be familiar with the nature of the handling and behavior of the breed of dog you choose. You should also develop a personalized dog breeding business plan . 3. Start Small: Many businesses that involve raising young animals need expertise. Start your dog business with a small number of puppies that you can easily manage and finance. Most dog breeders start with a minimum of one and a maximum of three dog breeds at a time.

It is important to start will dog breeds which you can easily get market for the puppies can be easy e.g German Shepherd (Alsatian), Boerboel and Rottweiler

4. Take Dog’s Health Seriously: I have come across instances when investors in dog businesses lose all their dogs to health challenges. If you want to preserve your investment, please don’t joke with vaccinations and timely veterinary care. DHLLP and Anti-Rabies vaccine are two major vaccines that your dogs should receive. This is because they protect your dogs against many viral diseases of dogs.

Whenever you notice any change in your dog’s body, behavior, or appetite, don’t hesitate to visit a vet clinic. Washing your dogs periodically with recommended shampoos and dog soap will make your dog look and smell nice as well as remove most parasites.

5. Market Your Business: It is important to make yourself known to your community as a Dog-man. Make souvenirs that will help market your business and brand your car.

Link up with other dog breeders and always let people know you have puppies for sale immediately your bitch crosses successfully

DOG BREEDING BUSINESS PLAN EXAMPLE

Here is a sample business plan for starting a dog breeding business. One of the first things you need to do before starting your dog breeding business is to write a business plan. This will help you to properly define how you want the business to be. I know writing a business plan can be daunting, this is why I wrote this article to guide you through how to do it. The article will provide a dog breeding business plan sample that you can use as a template to draft your business plan. BUSINESS NAME: Doven Dog Breeding Company Table of Content

• Executive Summary
• Vision Statement
• Mission Statement
• Business Structure
• Products and Services
• Target Market
• Sales and Marketing Strategy
• Cost of Starting
• Sources of Capital

Executive Summary A dog is a friendly, loyal companion that has an affinity for human beings. These and many more dog qualities make it a pet animal that is widely loved by people. This is why dogs are one of the popular pets that can be found in their home. Because of this, there is always a high demand for dogs. And to meet this demand, we have decided to establish the Doven Dog Breeding Company. It will be located in Maryland, United States. From the comprehensive research that was carried out, we discovered that instead of just buying dogs that have already been bred, a lot of people want to be involved in the process of breeding their dogs. They wish that there is a dog breeding company that can help them breed dogs that have the specific qualities they want. And none of the dog breeding business in Maryland is doing this. What they have is ready to buy dogs and puppies that they breed without getting any specification of their clients. Doven Dog Breeding Company wants to focus on meeting this need. This will enable us to stand out from other dog breeding business and quickly gain ground. We know that having a unique service is not enough to win over our prospects, we also need to provide them with quality and satisfactory customer services when they come to do dog breeding business with us. On this note, we will make sure all our facilities and dog breeding equipment are good standards so that they can efficient in their delivery. We will also make sure to hire competent manpower that knows the nitty-gritty of dog breeding business. Doven Dog Breeding Company will be founded by Dr. Bob Harris and Mr. Charles Jeffery. Dr. Harris is an Animal Scientist with specialty Animal Breeding and Genetics. He is renowned for his brilliant researches on how to aptly predetermine the DNA and genetic makeup of animals before they are bred. Mr. Jeffery is a business consultant who has a superpower for helping people who want to start a business in the pet industry build and grow their startups into a successful viable business. He has consulted for more than 100 pet businesses including many dog breeding businesses all through the United States. The duo is coming together with their unique experiences and expertise to start a dog breeding business that will be forced to be reckoned with. Vision Statement The vision of Doven Dog Breeding Company is to be among the dog breeding businesses that are highly sought after in the United State. Mission Statement To always stay on top of the game by continually finding out the problems plaguing the industry that others are overlooking. Business Structure We know that to achieve our vision of becoming one of the best in the dog breeding business, we must put in place a solid business structure. This is why we will make sure we hire employers that share our vision and have the competence and qualities needed to bring that vision to fruition. Our business structure will comprise of:

• Chief Executive Officer
• Administrative Manager
• Human Resource Manager
• Dog Breeders
• Veterinary Doctors
• Dog Handlers
• Dog Trainers
• Marketing and Sales Executives
• Accountant/Cashier
• Receptionist
• Security Guards

Products and Services To meet the myriads of needs of our clients, we will offer a wide range of products and services. However, dog breeding services will be our main area of focus. Some of the products and services we will provide are:

• Dog Breeding
• Dog grooming
• Sales of dogs/puppies
• Sales of dog foods
• Sales of dog kennels
• Sales of training equipment
• Sales of dog care materials
• Operating a dog shelter
• Operating a vet clinic

Target Market Our target market will comprise of corporate organizations, security agencies, families, unmarried man and women and students. Sales and Marketing Strategy There is a need for effective sales and marketing strategy if we want to achieve our goal of becoming one of the best in the United States. This is why we intend to hire brilliant and result-oriented marketing experts to help us develop both online and offline marketing strategies that will produce results. Startup Cost The total cost that we need for starting our dog breeding business has been estimated to be $650,000. This will cover the cost of registering the business, acquiring facilities for the business, establishing a vet clinic, getting necessary equipment, and the cost of marketing both online and offline. It will also cover the salaries of staff for the first three months of operation. Sources of Capital    Dr. Harris and Mr. Jerry have pooled their resources together and raise about $300,000. They intend the remaining $50,000 from soft loans from their friends and families and apply for a bank loan to raise the remaining $300,000. Conclusion This business will be located in Maryland, United State. Doven Dog Breeding Company will be a business corporation whose owners will be Dr. Harris and Mr. Jerry. A major part of the products and services the business will be dogs breeding, grooming, sales of dogs, and dog care materials.

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How to Start a Dog Breeding Business

Many dog lovers are very enthusiastic about a particular breed of dog. A dog breeding business lets dog lovers who like a specific breed pick out a puppy of that breed. Most businesses focus on raising one breed of dog and, thus, serve people who love that breed.

Learn how to start your own Dog Breeding Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a dog breeding business by following these 10 steps:

• Plan your Dog Breeding Business
• Form your Dog Breeding Business into a Legal Entity
• Register your Dog Breeding Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Dog Breeding Business
• Get the Necessary Permits & Licenses for your Dog Breeding Business
• Get Dog Breeding Business Insurance
• Define your Dog Breeding Business Brand
• Create your Dog Breeding Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your dog breeding business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Dog Breeding Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your dog breeding business?

Business name generator, what are the costs involved in opening a dog breeding business.

The startup costs for a dog breeding business can be substantial, although they’re controllable. Business owners must have a facility for their dogs, purchase female dogs, buy a male dog or pay a stud fee, have food for their dogs and pay for their puppies’ shots and tests. Most dog breeding businesses are located in rural areas, in order to keep facility costs minimal.

Additionally, a dog breeding business should be registered with the AKC, and each litter ought to be registered with the club. Registering a business is $100, and litter registrations are $25 plus $2 per puppy. Here is a full list of the AKC’s fee schedule .

Other startup costs include licensing and insurance fees.

Business owners who want to keep their costs as low as possible can begin by breeding just one female dog. Starting out with just one dog keeps feeding costs, veterinary costs for puppies and AKC litter registration fees minimal. A single dog can also usually be housed in a home without building any special facilities. As puppies are sold, the proceeds can be reinvested in the business to grow it.

What are the ongoing expenses for a dog breeding business?

The ongoing expenses for a dog breeding business include purchasing food for dogs, veterinary costs for puppies and mothers, and AKC registration fees. Each litter must be tested by a veterinarian and should be registered with the AKC.

Who is the target market?

A dog breeding business makes money by selling the puppies they birth and raise.

How does a dog breeding business make money?

Dog breeding businesses have two ideal customers. Dog lovers who are enthusiastic about a specific breed and have discretionary income are often willing (and able) to pay a premium for a well-bred dog in their favorite breed.

Pet stores can provide a more stable revenue stream, even though they may not pay as much as an individual. Many pet stores, however, prefer to work with rescue agencies and offer adoptions, and are moving away from reselling puppies purchased from breeders.

A dog breeding business may charge anywhere from $500 to $3,000 for each puppy. Where a puppy falls within this price range usually depends on the pedigree of the puppy’s parents and how much care the breeder puts into breeding their dogs. Responsible breeders, for instance, won’t breed dogs who have behavioral problems or genetic health issues. Breeders must be able to cover the potential costs of having such a dog.

How much profit can a dog breeding business make?

How much a dog breeding business can make depends on the quality of its dogs and how many litters it breeds in a year. A high-end breeder may have just four litters a year, but sell their dogs for $2,500 each. If each litter had six dogs, the business would have an annual revenue of $60,000. A low-budget breeder who doesn't have the same quality of dogs may only sell theirs for $800 each. To make the same amount, they’d need more than 12 litters of six dogs each.

How can you make your business more profitable?

A dog breeding business can increase its revenue by entering dogs in shows and winning. This not only adds prestige to the business, but it also lets the business breed award-winning dogs that will have puppies with better pedigrees.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your dog breeding business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Legally a commercial breeder is defined as someone who breeds more than 20 dogs within a 12 month period. Commercial breeding is state regulated. Here is a list of  dog breeding regulations categorized by state .

Other state and local state permits and licenses may be needed to operate a dog breeding business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Service Agreement

Dog breeding businesses should consider requiring clients to sign a services agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example  services agreement.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your breeding business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Dog Breeder Contact

It is important to have a contract or purchase agreement which clarifies what is to be expected of both the breeder and the buyer.

• Example dog breeder contract

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Dog Breeding Business needs and how much it will cost you by reading our guide Business Insurance for Dog Breeding Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a dog breeding business

A dog breeding business that specializes in a particular breed should look for ways to reach dog lovers who are enthusiastic about that breed. Joining both local breed-specific clubs and participating in online groups about the breed are two good ways to begin connecting with potential businesses.

How to keep customers coming back

Both the quality and treatment of puppies are two concerns that potential customers have. A dog breeding business can set itself apart by carefully considering genetics and pedigrees to breed the best puppies possible, and by providing excellent care for dogs.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

People who like dogs and caring for them may be interested in opening a dog breeding business. A business owner should be in good enough physical condition to interact with, care for and play with puppies -- which are often on the floor. Business owners also usually help female dogs with births, so owners should be able to make themselves available when a dog goes into labor. It also helps to not be off-put by the birthing process.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a dog breeding business?

A dog breeding business involves caring for all dogs, including both adult dogs that are bred together and puppies. This typically involves feeding, exercising and playing with dogs, as well as picking up after them. A business owner also puts male and female dogs together when a female is in heat and births puppies. Some business owners offer to deliver puppies to customers.

What are some skills and experiences that will help you build a successful dog breeding business?

A dog breeder needs to be familiar with the breeding process, and they have to be able to choose two dogs that are suited for each other. Additionally, they should be comfortable birthing dogs, as taking a female to a veterinarian for each birth is expensive.

The American Kennel Club (AKC) has courses on genetics, breeding systems, pedigree and other topics. These courses can either be taken for free, or breeders can pay a nominal fee for an official certificate. The AKC also has a recommended reading list . PetMD has a short, but informative, slideshow on the birthing process.

Dog breeders need to know what shots and tests new puppies need. The AKC maintains a list of health testing requirements by breed .

Breeders should also become intimately familiar with the breed they’re specializing in. Reading books on the breed and joining organizations that work with the breed are ways to learn about it.

What is the growth potential for a dog breeding business?

While dog breeding businesses usually have only one location where dogs are bred, a business can sell dogs locally, regionally or nationally. A business may breed just one or two litters a year and sell them to nearby dog lovers, or they might breed hundreds (possibly thousands) of puppies and sell them throughout the country.

Not sure if a dog breeding business is right for you? Try our free Business Idea Generator and find your perfect idea.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

How and when to build a team

A dog breeding business can be run as a single-person operation, although some large breeders hire employees to help with all the dogs. Most breeders hire part-time help that assists on an as-needed basis, even if they only have a few puppies. A part-time helper can assist with births, and they can care for dogs for short periods of time so that the breeder can take occasional vacations.

Useful Links

Industry opportunities.

• American Kennel Club
• Breeder Education Course

Real World Examples

• Peyton Farms Dog Breeding and Training
• Dog Breeder Marketplace
• Jubilee Breeder
• Independent dog breeder

Further Reading

• Qualities of a great dog breeder
• Dog breeding course & tips
• Reasons to become a breeder

Additional Sources

• Courses For Breeding
• Dog Breeding Resources
• Dog Birthing Basics
• Health Testing Requirements
• Forbes Article

Have a Question? Leave a Comment!