how to make facebook reviews work

Review’s Substack

A Step-By-Step Guide On How To Write A Facebook Review

Unlocking the power of feedback: crafting your facebook review.

In today's digital age, online reviews play a crucial role in shaping the reputation and success of businesses. Among the myriad of review platforms available for leaving reviews, Facebook stands out as one of the most popular and influential. With its extensive user base and easy accessibility, Facebook reviews can significantly impact a company's credibility and visibility.

Whether you've had an exceptional experience or encountered some issues with a business, sharing your feedback through a Facebook review can make a difference. If you're unsure how to get started, fear not!

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How To Write A Facebook Review - A Complete Guide

This comprehensive guide will walk you through the process of writing a Facebook review step by step:

1. Locate the Business Page :

The first step is to find the Facebook page of the business you want to review. You can do this by using the search bar at the top of your Facebook homepage . Type in the name of the business and select the correct page from the search results.

2. Navigate to the Reviews Section :

Once you're on the business page, scroll down until you find the "Reviews" section. This is where you'll see all the reviews that other users have left for the business.

3. Click on "Write a Review" :

In the Reviews section, you'll typically find a button that says "Write a Review" or something similar. Click on this button to start composing your review.

4. Choose Your Star Rating :

Facebook uses a five-star rating system, with one star being the lowest rating and five stars being the highest. Select the star rating that best reflects your overall experience with the business.

5. Write Your Review :

Now it's time to share your thoughts and feedback. Start by summarizing your experience briefly. Were you impressed by the quality of service? Did the product meet your expectations? Or were there any issues that you encountered? Be honest and specific in your review, and try to provide useful information for other potential customers.

6. Include Relevant Details :

If you're writing a positive review, mention specific aspects of the business that you appreciated, such as excellent customer service, fast shipping, or high-quality products. If your review is negative, try to be constructive and offer suggestions for improvement.

7. Proofread and Edit :

Before you hit the submit button, take a moment to proofread your review for any spelling or grammatical errors. A well-written and polished review will have more credibility and impact.

8. Submit Your Review :

Once you're satisfied with your review, click the "Post" or "Submit" button to publish it on the business's Facebook page .

9. (Optional) Edit or Delete Your Review :

If you later decide to edit or delete your review, you can do so by navigating back to the Reviews section on the business page and finding your review. Facebook allows users to edit or delete their Facebook reviews at any time.

10. Share Your Review (Optional) :

If you're particularly impressed with a business or want to help spread the word, consider sharing your review on your own Facebook timeline. This can help increase visibility for the business and encourage others to check them out.

By following these simple steps, you can easily write a Facebook review that provides valuable feedback to businesses and helps other users make informed decisions. Whether you're praising exceptional service or offering constructive criticism, your reviews can make a meaningful impact on the success of businesses in your community. So don't hesitate to share your experiences and opinions – your voice matters!

Conclusion:

In conclusion, writing a Facebook review is a simple yet powerful way to share your experiences with businesses and contribute to the online community. By following the steps outlined in this guide, you can effectively communicate your feedback, whether it's positive or negative, and help others make informed decisions. Remember that your reviews have the potential to influence perceptions and shape the reputation of businesses, so approach the process thoughtfully and with integrity. Embrace the opportunity to share your voice and make a difference in the digital landscape.

Happy reviewing!

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10 Ways To Get More Facebook Reviews For Your Business

Maximize Facebook reviews with our guide. Read and learn the best 10 strategies to boost engagement, trust, and reputation for your business.

Facebook has given word-of-mouth marketing a whole new meaning. One of the prominent evidence of this is the Facebook Reviews feature.

Facebook Reviews are gold. They influence 80% of consumers in their decision-making. They also make up 19% of customer reviews , which is a big number. But the question is, how to get reviews on Facebook?

Just like Google Reviews, Facebook Reviews pack a serious punch in the world of digital word-of-mouth marketing. They’re like the modern-day version of your best friend’s recommendation and can seriously sway potential customers to check out your Facebook business page.

But getting those reviews isn’t always easy. How do you encourage happy customers to share their thoughts?

In this blog, we wil discuss how you can get an influx of organic, authentic, and positive reviews on Facebook to enhance your social proof. Let’s dive in!

What Are Facebook Reviews? What Do They Mean for Your Business?

Facebook reviews are feedback that customers leave on the Facebook business page for the service they received or the product they purchased from the business. These reviews include recommendation tag, star ratings (from 1 to 5), and written comments that describe the user’s experience with the brand.

The number of reviews and star ratings, along with the comments, gives potential customers insight into what it’s like to interact with your business and helps them decide whether or not to choose you.

Your followers can visit your page and look for the ‘Review’ tab at the top to read the reviews given by other users.

Let us look at why business reviews on Facebook are important for you:

• Builds a Positive Brand Image: Positive reviews of a user based on their first-hand experience with the brand are perceived as more authentic than brand promotions. Facebook reviews are user-generated and, therefore, are more authentic and play a critical role in influencing new customers.
• Gives More Information: 93% of users confirm they go online to fetch product reviews. At such times, Facebook reviews stand out as a crucial resource for consumers to learn more about your business. The reviews provide critical information, such as what you do and how good you are at it. This information guides the customers in making informed decisions.
• Gains Trust : Even you would agree that products with 5-star ratings and reviews are more trustworthy. Good reviews paint an image that your business provides a great client experience and is trustworthy and reliable. Such higher ratings increase consumer trust and convince them to prefer your offerings over those of the competitors.
• Increases User engagement :Facebook provides a two-way street, both for consumers and the brand, to interact. A Facebook user can leave reviews or comment on the post of the brand. At the same time, prompt responses by your business can influence consumers’ mindsets in a positive direction. This goes on to reflect your business’s commitment to customer feedback and service and motivates them to further engage with your brand.

Setting Up a Reviews Tab on Your Facebook Business Page

Before we jump into how to get Facebook reviews , you need first to enable reviews on your Facebook page. So, let us first start with setting up a review tab on your Facebook business profile. Let’s walk through it!

Step 1: Log in with your business page admin account and open the profile home page.

Step 2: Click on the ‘Settings & Privacy’ button, which is on the top right-hand side of the page.

Step 3: Click on the ‘Settings’ button.

Step 4: Click on ’Page and Tagging,’ which can be found on the left-hand side.

Step 5: You will now see a toggle on the page – ‘Allow others to view and leave reviews on your Page?’.

Step 6: Click on the toggle to activate reviews on your page.

How to Get Facebook Reviews on Your Business Page?

Okay, so now that you understand how to enable reviews and the relevance of Facebook reviews, let us give you the top 10 strategies for getting more reviews on your Facebook pages.

1. Get Facebook Reviews Through Chat

One of the easiest ways for you to request Facebook reviews is via chat.

Chat support has gained momentum and has become a mainstream way of interacting with consumers. In fact, consumers love it, too. 63% of consumers prefer live chat to resolve their concerns.

Your business needs to implement practices in the customer chat support team that make it a habit to ask for a review after every positive interaction. You can train your support team and also give them sample phrases asking for feedback from the consumers. Some polite phrases that can be used for review requests are:

• We value your feedback! Would you be willing to leave us a review on the Facebook reviews tab to let us know how we did?
• Your opinion means a lot to us! If you have a moment, we’d love for you to share your experience on Facebook.
• Thank you for choosing us! We would appreciate it if you could take a moment to leave a review on Facebook.

But wait, there is something else you should know. You can also deploy chatbot technology to make your life easier.

With the help of the Facebook Messenger chatbot, you can easily reach multiple customers and request reviews at the same time. This way, you save a lot of time, money, and effort in fetching more Facebook page reviews.

If this has piqued your interest in chatbot technology, you should learn more about how you can use Facebook Messenger chatbot for your business . This will help you to reach out to your customers and engage with them more efficiently.

While you customize your chatbot, be mindful of creating different chatbot journeys for your customers based on their experiences with you. Therefore, your prompts should be different for each rating.

For instance, in the below image the chatbot responds differently according to the number of star ratings. While in case of one or two stars, it apologizes to the customer for below par experience, it is more thankful and joyous if the customer gives 5 stars.

In the end, remember to share a direct link to your review page, in your chat to encourage the customers for feedback.

2. Get Your Customers to Check-in on Facebook

Facebook has a check-in feature that can also help you collect reviews. After users check-in, Facebook sends them a message requesting a review of the place.

Ensure that your Facebook page is enabled for check-ins because at least 200 friends of the user checking in see the post. At times, such posts attract about 600 impressions as well.

A check-in acts like a user-generated recommendation to users’ friend lists. This is the easiest way to increase your word-of-mouth digitally. Let’s delve into how a check-in helps to attract more reviews:

• More Visibility: Whenever your friend on Facebook checks-in a restaurant on Facebook, does it not pique an interest in you? Similarly, if a customer checks in your business on Facebook, it enhances your social proof. This gives you higher exposure and more visits from the customers to visit the place and leave their reviews.
• Reminder of their Experience: When customers check in on Facebook, it makes them rethink their experience with your business. Facebook also encourages them to share the review of their checked-in location, nudging them effectively to provide feedback.
• Engagement Opportunity: If a customer checks in on your business, they create an opportunity for you to engage with them, thanking them for their visit and asking them to leave a review. This might delight the customer and prompt them to leave an amazing review.

3. Get Reviews Through a ‘Leave Us a Review Email’

Send polite Facebook review request emails to your customers. Sending email requests can give a significant nudge to your customers to leave reviews. Here is a sample mail template you can try out:

Subject – Did you like your experience with us?

Hello (Name),

Thank you very much for trusting us to meet your needs. We hope you had a desirable experience with us.

We are a consumer-centric company that thrives on customer reviews. We would truly appreciate it if

you could leave us feedback about your fantastic or less-than-expected experience. We are waiting to hear about it.

How was it?

Click here to leave us a review.

(Your Company Name)

The good part about email is that it is fast and does not require much effort . All you will need is an email broadcasting tool and a few templates to request customers to leave reviews. However, when sending a mail requesting reviews, keep in mind these two things:

• Ensure you have the updated email addresses of the consumers. Use email verification tools to verify whether the email addresses you have are valid.
• Have compelling email templates that generate desired actions from the consumers.

If you do not receive feedback in one go, don’t hesitate to send a follow-up email. Follow-up email will act as a gentle reminder and nudge the recipient to leave a review. However, remember not to be too pushy, or you may get an undesirable review.

4. Add a ‘Review Us’ Button and Facebook Review Badges

Adding a CTA such as ‘Leave Us a Review” or ”Review Us” button or a custom badge on your website can go a long way in getting feedback from customers.

Both the button and the badge can lead users directly to the Facebook review page. The button makes it seamless for consumers to go to the review page and leave feedback, while the badge displays actual feedback from others, which can influence more new reviews.

The badge integrates reviews onto your website and application, and the buttons are a quick way to get more reviews and enhance the trust in the brand . This creates a win-win for boosting engagement and the brand’s online reputation.

5. Ask for Reviews Through Social Media Posts

Create Facebook posts to fetch more star ratings. Design an engaging post that motivates satisfied customers to leave positive reviews.

The image below represents how you can utilize social media to ask for reviews. In this example, an attractive image has been coupled with a caption encouraging customers to share their feedback. This is a perfect example of a visual combined with a clear CTA to engage consumers and collect valuable reviews.

Here are some easy guidelines for you that will be helpful in designing the post –

• Keep it crisp and clear. Keep in mind what you are asking and make it easy for the customer to understand.
• Provide a direct link to the review section for easy access.
• Thank them in advance for choosing you and for their Facebook review.
• Include eye-catching visuals or graphics in your post to draw attention.
• Choose the right time to post the request. Posting at a time when the audience is more active can lead to a higher response.
• If you receive the reviews, take time to respond and show appreciation to the customer. This will show the value you have for the input and encourage people to give more reviews and future business opportunities.

You do not need to restrain yourself just to Facebook. Go ahead and share similar posts on other social media platforms as well.

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6. Set Notification On for New Reviews

You can enable notifications for new reviews on your business profile. This is crucial as it will help you to respond to each and every feedback and share the good ones on your feed.

How to enable notifications for new Facebook reviews?

Step 1: Go to your Facebook page and click settings on the left column.

Step 2: Click on notifications.

Step 3: Find the New page review button and click on Turn On.

Step 4: Congratulations! You have activated the notifications. You will now be notified whenever someone leaves a star rating on your profile.

Notifications alert businesses as soon as Facebook users add a review to your business profile. When you respond to these feedbacks promptly, you show customers that their opinions are valuable to your company and encourages them to continue sharing their thoughts about your brand.

7. Deal with the Negative Reviews

While you seek more positive reviews, people who are dissatisfied with a business are more likely to leave a bad review. Negative reviews can harm your business. In fact, about 94% of consumers reported turning their backs on businesses that received a negative review.

So, what should you do if you receive a negative feedback on your Facebook business profile? Here are 6 points that can help you defuse the situation –

• The first rule of dealing with negative feedbacks is to respond promptly. Politely apologize to the consumers for the poor experience.
• Keep the response brief and precise by addressing the customer’s specific experience to reflect you understand their concern.
• Follow a non-confrontational approach and use polite sentences, and acknowledge the review. Express regret for the poor experience.
• Thank the customer for taking the time and effort in giving their time to leave feedback.
• Offer the customer an opportunity to discuss the matter further privately over call, chat, or email and work towards a solution.
• Provide updates to the customers about how you are dealing with or have dealt with the problem.

This image clearly shows how to handle a negative review. In this example, a dissatisfied customer leaves a negative review on the business’s Facebook profile, and the business responds promptly. They explain the rationale behind the unrecoverable cost in the case of trip cancellation, offer a solution, and express their gratitude. It’s a great example of turning a negative experience into a positive interaction.

Also do not worry if you get bad reviews. Negative reviews are a small opportunity to bridge gaps in your customer service and thus improve and manage your brand’s reputation. Helping aggrieved customers with their issues ensures that you better your reputation and engage other customers.

8. Ask for Reviews One-on-One

You can ask for reviews online in any number of ways, but if you have a brick-and-mortar store, the best way is to ask for a review verbally. Simply asking for reviews verbally can also be an answer to how to get reviews on Facebook business page.

You can ask for a verbal review. Use polite phrases such as:

• If you enjoyed your visit today, we’d really appreciate it if you could share your thoughts on Facebook!
• Thanks for stopping by! We’d be grateful if you could leave us a review on Facebook to share your experience.
• We’d love to hear about your experience! Would you mind leaving us a review on Facebook?
• You can also add reminders about the store, such as a review URL, hanging string tags, QR codes, and more.

In-person reviews allow local businesses to establish a personal connection with their customers. This personal touch can make customers feel more valued and inclined to leave a review.

Many customers still respond to direct requests from someone they have interacted with, such as sales representatives or maybe owners themselves. This trust can also lead to higher review conversion rates.

While seeking in-person reviews, you can guide the customers on how to give Facebook reviews. Also, you can guide them on what type of feedback they can give you. However, remember not to be too pushy, or the reviews will become inorganic.

Asking for a review immediately after offering a mind-blowing experience will increase the likelihood of receiving a positive review.

9. Promote Positive Reviews on Social Media

There is no marketing that is better than positive word-of-mouth from existing users. The reviews of satisfied customers inspire new customers to try your product and leave feedback, too.

Reviews received on your Facebook business page are authentic user-generated content. Thus, you must promote them very actively across all your social channels.

You can also leverage social media to your advantage by sharing customer reviews, just like SocialPilot. As you see in the image below, SocialPilot shares customer feedback regarding its scheduling tool, engaging its audience while also enhancing its credibility.

But how do you share such feedback on your social media? Here are some best practices for creating engaging social media posts that share positive user experiences:

• Keep it concise: The average attention span of social media users has dropped to approximately 8.25 seconds. Therefore, design a concise and appealing post.
• Use Hashtags: Hashtags are a way to make your post discoverable. Use hashtags that align well with your content and target audience.
• Use Storytelling: A sure way to connect with the audience is to use storytelling techniques . This technique will help establish an emotional connection with the audience.

Social media is very useful when looking for a solution for getting reviews on a Facebook page. By leveraging other platforms such as X (earlier Twitter), Instagram, LinkedIn, and others, you can cross-promote your Facebook profile and reach a larger audience.

Also, you can share a post on all platforms with a direct link to your Facebook page, and ask interested people to be a part of your community and share their feedback there as well.

10. Answering Consumers’ Questions and Comments

Make sure to engage with your customers across all social media accounts.

Just like you respond to all the negative and positive feedback, it is important to get back to all the comments and questions left by the consumers and followers of your accounts.

When you reply to all the comments and questions, the consumers get the impression that the page is busy, yet the responses are prompt. This motivates them to ask their own questions and give their own feedback for your brand.

Answering questions removes obstacles regarding the product or the service in the mind of the consumer . A satisfactory response can convince the customer to shop with you.

So if you engage well with your followers and customers on Facebook and they also get a great buying experience, they are likely to leave behind a great review.

Are you Ready to Get More Reviews on Facebook Page?

As a business, your major focus is on satisfying customers. A customer-centered mindset necessitates listening to your customers. Facebook reviews give your customers the opportunity to speak their minds about your brand and thus help you understand how they feel.

We hope that the points mentioned in this short guide have helped you to move in a direction that is helpful in adding more feedback to your review section on your Facebook profile.

Remember –

• Give value to each piece of feedback – good or bad. All feedback gives an opportunity to enhance customer relationships.
• Engage with reviews and comments regularly. Thank the customers and address their concerns promptly.
• Appreciate consumers for their opinions to build trust and loyalty.
• Use social listening techniques to listen to your customer’s perceptions and adapt your approach accordingly.

Now you understand how to get reviews on Facebook. Go ahead and earn more 5-star ratings today!

Frequently Asked Questions

How do I encourage customers to leave reviews on Facebook?

Approach the customers either one-on-one or via email, chat, phone call, or SMS and politely seek reviews. Respond to all comments and reviews, whether positive or negative, as soon as possible. This will give new consumers the perception that you value consumer feedback and are ready to listen to them.

How can I make it easier for customers to leave reviews on my Facebook business profile?

There are many steps that you can take to make it easy for customers to leave a review on your Facebook business profile:

• Include a call to action in your Facebook post and comments.
• Add a Facebook Review badge on the website.
• Send review links to customers in email and text messages.
• Include review QR codes in bills, marketing materials, and business cards.

How do I respond to negative reviews on my Facebook Business Profile?

It is important to respond to negative feedback received on your Facebook business page. They are an opportunity to correct your mistakes. Follow the below steps to deal with negative reviews on Facebook -

• Keep the response brief and precise by addressing the customer's specific poor experience.
• Use polite sentences and acknowledge the review. Express regret for the poor experience.
• Offer the customer an opportunity to discuss the matter over call, chat, or email.

About the Author

Abhas Mathur

Abhas is a seasoned content wizard with expertise in developing researched content that resonates with the target audiences. With a rich digital marketing and social media background, Abhas is adept at devising content strategies that drive organic brand growth.

You can find Abhas on LinkedIn here.

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Full Guide to Facebook Reviews in 2023

According to recent statistics, there are close to 3 billion active monthly users on Facebook. The simple fact remains that Facebook is the leader in the clubhouse regarding user engagement. This reality stimulates many proactive business owners to increase the number of positive Facebook reviews in 2023.

Facebook reviews can solidify one's online presence and increase brand visibility. They are one of the most effective marketing strategies any business owner should focus on in 2023. They can boost your brand's reputation, attract more customers, and ultimately increase sales.

But there are some key facts that you need to know about how Facebook reviews and, specifically, their Facebook ratings are used to improve social proof among future customers.

Below, we'll outline some facts about Facebook business reviews. We will explain how the Facebook rating system works, how to take advantage of Facebook ratings, and how ReviewsOnMyWebsite can help you drive your customers to your Facebook business page to write glowing reviews.

How does the Facebook rating system work? 

The Facebook rating system used to be based on a 5-star system. Before 2020, a user would click and select from 1 to 5 stars, with each star representing a different level of satisfaction or dissatisfaction.

Each star had its own meaning:

• 1 Star - Very Unsatisfied
• 2 Stars - Somewhat Satisfied
• 3 Stars - Neutral
• 4 Stars - Very Satisfied
• 5 Stars - Extremely Satisfied

However, in 2020, Facebook changed its system to a recommendation vs. the number of ratings. Their reasoning remains a mystery, as they've been very quiet about this change. However, the business recommendation rating number - under the reviews tab on your business page - which is based on a five-point scale, is still active. 

What are Facebook star ratings?

Technically, there are no Facebook star ratings – as of 2019. The platform changed its star reviews rating system to a yes/no recommendation system. While this recommendation rating system is like a star rating in the score criteria, those numbers are collected via multiple elements beyond a simple number assigned by previous customers.

What are Facebook page recommendations?

Now, when your customers leave a Facebook review, they'll instead be asked to make a Facebook recommendation with a straightforward question - would you recommend this company?

If the answer is yes, your business is assigned a 'point.' The company's business Facebook page receives a negative point if the answer is no. While Facebook is quite vague about the actual point total assigned for positive or negative reviews, it's assumed that the number is 5 - since the recommendation in the reviews section total is based on that scale.

After a business collects a non-specified number of reviews, Facebook will assign a recommendation 'scale' - which is based on several factors, including the number of positive recommendations vs. negative recommendations, the quality of the users’ feedback, how often that social network page is shared by reviewers, and other criteria.

How many recommendations are needed for a Facebook rating?

The Facebook Help Center claims that ratings are based on multiple things, such as user reviews and recommendations. They state that only businesses that "allow" Recommendations will have a rating, meaning if there aren't enough recommendations, the business won't be assigned a recommendation rating.

However, when it comes to answering the question, we cannot provide any factual statistics.

What are the benefits of getting good Facebook reviews?

Having good reviews on Facebook is one of the critical methods to increase your business' reputation.

Not only can customers see and interact with the reviews, but they are also shown when someone looks up your page or searches for you on Google reviews.

So, it makes sense that an excellent strategy for improving your Facebook business page recommendation rating is to drive as many happy customers as possible to your platform - and recommend your business.

There are multiple benefits when you increase the number of positive reviews on your Facebook business page.

Benefit #1 - Increases your organic reach 

People will trust your brand and be more likely to engage with it when you have many positive reviews. Facebook also rewards local businesses with higher recommendation numbers than competitors with local searches.

As such, your organic reach for local searches of your business type will be ranked higher.

Benefit #2 - Improves your credibility 

For potential customers considering doing business with you, the fact that multiple other customers have left glowing reviews will make them more likely to trust your business.

This naturally leads them to think you must offer good products and services.

Benefit #3 - Enhances your professionalism 

Receiving many Facebook reviews is a great way to portray a professional image for your business. Having those 5-star ratings on your page is a great way to show that you care about customer experience.

Plus, it helps build trust in potential customers who are new to the business.

How to set up and activate your Facebook page reviews 

The top three review platforms increasing in the number of direct user business reviews are Amazon, Google, and Facebook. As such, if your small business attracts new customers via these platforms or you sell products through them - it's a wise idea to take advantage of their free business rating and review systems.

Following the step-by-step guide below, you can easily set up and activate your Facebook page reviews in just a few minutes. Before you begin, make sure you’re clear on Facebook community standards. 

Step 1 - Create your business page 

The first step is to create your business page if you still need one. Setting it up is straightforward and requires only basic information about your company and industry.

Here are some essential items to include in your business profile.

• Your business address and phone number
• Your website URL
• Hours of operation
• Industry you serve
• General customer demographic information which can lead to more Facebook reviews and increased organic traffic

Step 2 - Enable reviews 

After creating your page, you need to enable reviews by going to the Settings tab and clicking on "Reviews." Here, you can choose whether people can leave reviews for your page. Make sure it is turned "on."

Step 3 - Invite customers to leave reviews 

Once you've enabled reviews, the next step is to invite your past and current customers to leave a review on your page. You can do this by emailing or posting through social media. If you want to get more reviews, consider creating a special offer for people who take the time to leave a review.

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Note: in order for your customers to leave a Facebook review, they need to have an active Facebook account.

How to see reviews on your Facebook business page? 

You can access reviews for your business anytime by going to the "Reviews" tab on your page. Here, you can view all the reviews left for your business and how many people have recommended it.

It's essential to keep in mind that Facebook typically displays only positive reviews on your timeline. If you receive negative reviews, they will not be visible unless someone clicks on the "See All" button.

Why can't I see all my Facebook reviews? 

Like Amazon and Google, Facebook does hold customer reviews in moderation in some situations. You may only be able to see some of your reviews because some are flagged as suspicious. This can be done if specific keywords are in the review or if a visitor to your Facebook business page reports it as fake or unacceptable.

If a review falls into this category, it will only appear on your business page once it has been approved by Facebook.

Received a negative review that you don't want to be visible? You can always ask Facebook to delete the review if you feel that it's fake or violates Facebook's terms, or reach out to the review author and ask them to update it.

How long do Facebook reviews take to post?

Once you've enabled reviews and invited customers to leave them, it may take some time for the reviews to appear on your page. Generally, it takes around 24 hours for a review to be posted.

Keep in mind that Facebook also has its own filtering system in place. So, if a review contains suspicious words or phrases, it may take even longer to get approved.

How to get reviews on Facebook?

Getting reviews on Facebook is a great way to build credibility and trust. Start asking your existing customers for honest feedback to get more reviews. You can also use social media to spread the word and let people know you're looking for reviews.

In addition to this, you can use ReviewOnMyWebsite to send direct SMS and email requests to your customers asking them to leave a review for your business.

How to manage Facebook reviews?

Managing your reviews is an essential part of building a successful brand. However, many business owners or marketing managers are time-strapped to continually sit on their Facebook pages to wait for customer reviews.

Every business can embrace a few essential tips that will permit them to activate an online reputation management strategy and scale it - once their number of reviews and business grows.

Tip #1 - Activate the new review notification feature

The New Review Notification feature allows you to receive an email whenever someone leaves a review on your page. This means you can stay on top of customer feedback and quickly respond if necessary.

Tip #2 - Assign a daily task to an employee

Another easy way to check your Facebook business page reviews is to assign this task to a trustworthy employee who has excellent communication skills and can speak intelligently about your company. Have them check user reviews regularly, so they can promptly respond to user reviews as soon as they are posted.

Tip #3 - Respond to both positive and negative reviews 

Whenever you receive a review, be sure to leave a response. That way, you can adequately thank customers for their feedback and address any negative comments.

Anytime a user leaves a negative comment, take it seriously. However, always reply in a calm, professional, and measured manner. If you can, ask the user to contact you privately to see if you can resolve their issue.

Tip #4 - Use review widgets to display your reviews

Several tools can help businesses manage their online reviews, including ReviewsOnMyWebsite. It will notify you via email when new reviews are posted and allow to quickly respond to reviews.

Plus, it can be configured as a widget on your website. This makes it easy to display your Facebook reviews on your high-traffic landing and conversion pages of your website.

Can you delete reviews on Facebook?

What happens if you receive a review that's either incorrect or outright malicious? You may want to remove it as soon as possible. Fortunately, there are two ways to delete reviews on Facebook:

• People can delete their reviews within 48 hours of posting them. The easiest way is for them to go into the Settings menu on the review and click "Delete."
• If the review is older than 48 hours, you can submit a request to have it removed by Facebook. After receiving your request, they will evaluate it and decide within 72 hours.

Managing Facebook marketplace reviews

Facebook Marketplace is the platform's buying and selling feature, allowing users to post reviews about their experience with certain sellers or buyers.

If you receive any negative feedback, it can be damaging to your reputation. However, here are a few tips on how to manage your Facebook Marketplace reviews:

1. Reply as soon as possible

Be sure to respond to a positive or negative review. If you can, try and find out what went wrong and fix it. If they had a great experience, thank them for their comment, and ask if there is any room for improvement.

2. Apologize for their poor experience

Apologizing will show the customer that you care and are willing to take responsibility for any mistakes. Offer your sincere apology and assure them you'll do whatever it takes to make things right.

3. Follow up with an email

If the customer has provided their contact information, follow up via email or phone to ask how they're doing and if there is anything further you can do to help. This shows that you're engaged and that you care about their experience.

How ReviewsOnMyWebsite can help boost your Facebook reviews

When managing your Facebook reviews, taking a holistic approach is essential. You must be consistent and proactive when responding to reviews on your social media platforms.

ReviewOnMyWebsite can help you do this by streamlining the process of collecting customer feedback across multiple channels in one place.

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A complete guide on Facebook Recommendations/Reviews

In today’s digital age, online reviews play a pivotal role in shaping a business’s reputation and success. Facebook started out in 2004 as a social media platform and over the past 19 years it has become so much more. Among the plethora of platforms available for customer feedback, Facebook Reviews (now called Facebook Recommendations) stands out as a useful tool for businesses to showcase their credibility, build trust and engage with their audience. In this comprehensive guide, we’ll explore everything you need to know about Facebook Recommendations and how to make the most of them.

What is Facebook Recommendations?

Facebook Reviews is a feature on the social media platform Facebook that allows users to share their experiences and opinions about businesses, products, or services they have interacted with. Recently, it was renamed to Facebook Recommendations. After the change, users can no longer leave a star rating from 1 to 5, instead they can either recommend or not recommend a certain business. Through Facebook Reviews, users can leave written feedback and provide valuable insights into their interactions with a particular business. These reviews are publicly visible on the business’s Facebook page and can influence the perception of the business among existing and potential new customers.

Businesses can benefit from Facebook Recommendations by showcasing positive feedback as a form of social proof, building trust with their audience, and addressing any concerns or negative feedback to improve their offerings. This feature provides a platform for customers to voice their opinions and for businesses to engage with their audience directly, fostering transparency and accountability.

Why Facebook Recommendations Matter

• Social Proof : Positive reviews on Facebook act as social proof, assuring potential customers that others have had satisfactory experiences with your business.
• Trust Building : Reviews contribute to building trust and credibility. They provide a sense of authenticity and transparency, showing that your business values the opinions of its customers.
• Search Visibility : Facebook Reviews can impact your business’s visibility on search engines. Reviews that recommend your business can lead to higher search rankings, attracting more organic traffic.
• Customer Engagement : Engaging with reviews, whether they’re positive or negative, demonstrates that your business takes ownership and is committed to improving its services.

Managing Your Facebook Recommendations

To make the most of Facebook Recommendations, you need to actively manage and engage with them. But in order to get reviews on Facebook, you’ll need a Facebook Business Page.

Claim Your Business Page

If you haven’t already, claim ownership of your very own business page on Facebook. This ensures you have control over the information displayed about your business and the ability to respond to reviews. Log into your Facebook account and click the Create button on the top-right corner of the screen, then select the Page option within the pop-up menu.

In the “Create a Page” section enter the name of your business name, choose a category, and add a description. You’ll also be able to see a preview of what the page will look like on desktop and mobile platforms after you enter the information. To finish the initial setup, click on the “Create Page” button at the bottom of the screen. Alternatively, you can just use this direct link to create a page .

Your Facebook business page is now visible, but it will be empty. To fix that, go to the “Page Settings” option on the left side of the screen and click “Page Info”. From here you can add some vital information about your business. Make sure you add a phone number, an email address, a physical address, a website and your hours of operation.

Enable Reviews

Enabling reviews on your business page establishes a two-way street of communication between your brand and your customers. It invites them to contribute to your online presence, helping potential clients gain a comprehensive understanding of your offerings through real experiences. Moreover, positive reviews serve as endorsements that boost your brand’s credibility and trustworthiness. You can find this option in your page’s settings under “Templates and Tabs.”

Respond Promptly

Swiftly addressing reviews demonstrates your responsiveness and approachability. Customers appreciate knowing that their opinions are heard and taken seriously. This practice not only enhances the reviewer’s experience but also showcases your brand’s commitment to excellence in customer service.

Engage Professionally

When you respond to positive reviews with gratitude and appreciation, you not only acknowledge the reviewer’s satisfaction but also reinforce their positive feelings towards your brand. Expressing genuine thanks creates a connection that resonates with them and encourages continued engagement. Thank reviewers for their feedback and address any issues raised.

Encourage Reviews with Magic

Harness the potential of satisfied customers by proactively encouraging them to share their experiences through reviews. By using Magic , you can not only strengthen your online presence but also foster a sense of community around your brand. Magic allows you to easily reach out to happy customers and empower them to contribute to your brand’s narrative. Positive reviews not only enhance your credibility but also attract potential customers who seek authentic endorsements. 

Dealing with Negative Reviews

Negative reviews are inevitable, but they also present opportunities for improvement for your business. In order to make the most out of them, you can take the following steps.

When faced with a negative review, it’s crucial to maintain a composed and calm demeanour. Refrain from becoming defensive or engaging in confrontational responses. Remember, approaching the situation with a level head can pave the way for constructive dialogue and resolution. By staying composed, you open the door to understanding the customer’s perspective and addressing their concerns effectively.

Address the Issue

Publicly acknowledging the issue raised in the review and proactively providing a solution is a vital step towards showcasing your commitment to customer satisfaction. By addressing concerns openly, you demonstrate your attentiveness and dedication to resolving issues promptly. This not only reassures the dissatisfied customer but also resonates with potential customers who observe your responsiveness. 

Take It Offline

Extend a heartfelt invitation to the reviewer to connect with you privately, fostering a channel for in-depth discussion on the matter at hand. This personal touch reflects your commitment to providing tailored solutions and addressing their concerns comprehensively. Private communication grants the reviewer a space to share additional details and perspectives that might not be suitable for public discourse. 

Learn and Improve

Consider each negative review as a roadmap to betterment. Examine the feedback with an open mind, seeking ways to bridge the gap between what customers anticipate and what you deliver. This continuous improvement process not only boosts customer satisfaction but also elevates your business’s reputation.

Best Practices for Facebook Recommendations

Here are some best practices to maximise the benefits of Facebook Recommendations:

• Regularly Monitor Reviews: Set aside time to monitor and respond to reviews consistently.
• Show Appreciation: Thank customers for positive reviews and express your gratitude for their support.
• Use Visual Content: Share photos and videos of your products or services in action to enhance your page’s visual appeal.
• Highlight Positive Reviews: Share positive reviews on your page to showcase customer satisfaction.
• Stay Genuine: Authenticity matters. Avoid posting fake reviews or incentivizing customers to leave positive feedback.

Frequently Asked Questions about Facebook Recommendations

Did Facebook change reviews to recommendations?

In a 2023 update to its platform, Facebook has rebranded its ‘Reviews’ feature as ‘Recommendations.’ This transition was made with the intention of enabling customers to provide more comprehensive feedback about your business. This adjustment holds the potential to enhance your visibility within the local community and draw a larger customer base.

Who can see Facebook recommendations?

Remember that when an individual offers a business recommendation, they have the option to choose who sees it. For instance, if they opt to share a recommendation with their Friends, only those in their friend list can view it. It’s important to note that only publicly shared Recommendations contribute to a Page’s overall rating.

Is a Facebook recommendation the same as a review?

Facebook Recommendations have replaced Facebook Reviews. The way they work is straightforward: when a user visits your page, they’ll encounter a section labelled Recommendations and Reviews positioned near the top. These have their dedicated user tab, formerly called  “Reviews.”

Can you remove a bad recommendation on Facebook?

Page owners lack the ability to directly eliminate specific reviews. Nonetheless, users have the option to report a review to Facebook’s team for potential removal. However, reviews can only be reported if they have received at least one comment. Addressing negative reviews through comments requires careful consideration and a delicate approach.

Where is the reviews recommendations tab on Facebook?

To access your Page’s Recommendations, navigate to the Reviews tab situated beneath your cover photo on your Page. In some cases, you might need to first click on “More.” Disabling Recommendations will halt their display and eliminate the associated ratings and reviews from your Page. If a Recommendation or review violates Facebook’s Community Standards, you have the option to report it.

Key Takeaway

Facebook Recommendations offer businesses a valuable avenue to engage with customers, showcase their reputation, and build trust. By actively managing reviews, responding professionally, and using feedback to improve, you can harness the power of customer opinions to enhance your brand’s online presence and credibility. Embrace reviews as opportunities for growth, and remember that every interaction is a chance to leave a positive impression on both existing and potential customers.

About Magic

Magic helps local businesses grow. Thousands of local businesses use Magic to get more online reviews, win new customers, easily manage customer conversations and grow sales. Magic offers these features:

• Reviews: Get more reviews with automatic review requests for popular review sites like Google, Facebook, Yelp, TrustPilot, and more. Rank high on local search and enhance your visibility on Google. 
• Inbox: Keep track of customer conversations across channels in one inbox, including SMS, Facebook, Instagram, and Gmail. Manage conversations better as a team and do more with industry specific templates. 
• Text Marketing: Drive more sales with instant text campaigns and reach your customers at the right moment with automation. Use prebuilt templates to send out text campaigns in minutes. 
• Webchat: Turn website visitors into customers with SMS powered Webchat. Chat to website visitors directly through SMS so you won’t miss a lead, even when they leave your website. 

Looking to grow your local business? Book in a demo call now . Follow us on Instagram and Facebook

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February 2, 2022

Everything You Need to Know About Facebook Reviews

Facebook reviews — officially called Facebook Recommendations — on local business Pages can help you build your company’s online reputation, expand your search visibility, and attract more customers to your business locations.

According to research:

• Facebook holds 19% of all customer reviews . The social media platform also ranks fourth just behind Google, Yelp, and Tripadvisor on the list of review sites people check before visiting a business. ( Online Reviews Statistics )
• 18.3% of U.S. adults made a purchase through Facebook in the last year. ( eMarketer )
• 2 out of 3 Facebook users visit a local business Page at least once a week. ( Hootsuite )
• 55% consider the social network as the most common place to learn about new brands and products. Meanwhile, 66% are likely to share their thoughts, experiences, and opinions on their purchases on Facebook. ( Facebook Reputation Management guide)

One thing to note: If you haven’t done so already, we suggest taking the time to learn how to claim a Facebook business page . 

Doing so ensures that you have an official place on Facebook where people can leave online reviews . For brands with multiple locations, we suggest you also check out our guide on how to manage multiple Facebook Pages with Facebook Business Manager .

What are Facebook Reviews / Recommendations?

For years, Facebook business Pages featured traditional online reviews and ratings. This changed in 2018, when the social network rolled out a series of visual changes and features that included “Facebook Recommendations.”

With the update, Facebook followed the trends set by Netflix and YouTube by ditching the 5-star rating system in favor of Yes/No options. Now, a query field appears on a business Page’s “Recommendations and Reviews” section with the question: “Do you recommend (business name)?”

Users can answer by pressing the “Yes” or “No” button and can add further context to their recommendations with tags, photos, and more text.

As a local business Page owner, you will no longer see any star-based reviews coming into your Page. Customers will rate your business simply by choosing whether or not they recommend it. 

How Do I See Facebook Reviews and Recommendations?

If you’re wondering how to see reviews on your Facebook business Page, simply go to your Page and click the Recommendations or Reviews tab found under your profile picture. (If you’re using Facebook Business Manager , you can follow the same procedures for Pages to which you have access.) 

If you previously enabled online reviews on your Page, Recommendations have been automatically turned on. To make it easier to find specific Recommendations, you can apply a “most helpful” or “most recent” filter to sort all your Recommendations and ratings.

Are Facebook Recommendations Public? 

All Facebook reviews and Recommendations are publicly displayed on your Page’s Reviews or Recommendations tab. They cannot be set to private.

What Happened to My Ratings?

If your business managed to compile a fair amount of Facebook reviews with high rating scores before Recommendations were rolled out, don’t worry: your ratings did not go away. 

They are still taken into account for your overall rating, which is also still displayed on your Page. As for how Facebook calculates this, it’s a mixture of reviews based on the past 5-star rating system and the current Yes / No Recommendations. 

How to Set Up Facebook Reviews

By default, Facebook reviews are activated when you create a Page. If, for some reason, it isn’t available when the Page is created, you can turn it on manually via the Manage Page section on the left side of the screen. To turn on Facebook reviews:

• Go to your brand page.
• Click on the “Settings” button on the Manage Page section.
• A new window should appear. Click on the “Templates and Tabs” section.
• Toggle the “Reviews” option to ON.

To make it easier for people to leave unsolicited feedback , you should make sure that people see the Reviews section on your page. You can change the order of the sections in this area through the “Templates and Tabs” section in the Page’s settings. Drag the dotted icon next to the section name to change the order.

How Do I Respond to Facebook Reviews?

Facebook reviews and Recommendations appear like traditional posts in the Reviews section. This means you can respond to any review on a Page by commenting on it. You can also “like” or “love” a Recommendation.

Before you do so, make sure you’re responding using your brand’s Facebook account and not your personal profile.

Before typing a response, it’s important to learn how to respond to negative reviews as well as positive feedback. 

According to research, 44.6% of consumers are more likely to visit a business if it responds to negative reviews. But don’t wait too long before typing out a response: 53.3% expect a response from a company within seven days.

The way your brand handles criticism or praise goes a long way towards brand success. Choosing the right words and taking feedback to heart can put your brand above the competition.

Can I Delete Facebook Reviews?

Currently, you can’t delete individual Facebook reviews and Recommendations from your page. If you don’t want reviews, the only option is to disable the entire feature. To do so:

• Go to the “Settings” section of the Manage Pages tab.
• Click on the “Templates and Tabs” button.
• Next to the “Reviews” section, toggle the switch from On to Off.

Turning this off might not be the best idea because it removes all reviews, including the positive reviews your brand might have accumulated throughout the years. In many ways, a page with reviews is better off than one without any reviews at all. That feedback serves as valuable social proof for consumers, and they’ll be quick to dismiss a brand if it doesn’t contain any consumer feedback.

If you believe a Facebook review contains spammy content or doesn’t meet the terms of use and content guidelines, you can send a report to Facebook .

What Companies Should Know About Facebook Recommendations

Recommendations and reviews are geared towards making your brand more discoverable and trustworthy on Facebook. 

According to the social network, having great Recommendations “may make your Page easier to find in Facebook search” — similar to how Google reviews can impact your local SEO performance. 

Recommendations are also useful for understanding the customer experience. The updated interface encourages your customers to provide richer, more detailed feedback about their experiences.

After users make the choice of recommending your business or not, they will be asked to provide additional details using tags, text, and photos. Selecting a tag will allow common themes to emerge, making it easier for potential customers to see your business’s highlights.

How To Get Facebook Reviews

Asking for reviews for your Facebook Page doesn’t have to be difficult (or awkward). 

If you have your customers’ contact information, you can send personalized SMS messages or emails asking for their feedback. (Make sure you get their permission to send messages to them before doing so). 

For those physically visiting your locations, you can give them physical reminders like cards or use stickers and posters in high-traffic areas to make customers aware of your Facebook page.

Based on our own research, the best time to start asking for reviews is around 2-3 p.m. or 6-7 p.m. 

Regardless of when you ask for feedback, the important thing is to keep it short, sweet, and uncomplicated. Quickly tell people why you want their feedback and provide a short link that doesn’t require people to jump through multiple hoops before they can leave a Facebook review. 

The Importance of Facebook Reviews

Facebook reviews, along with reviews on other business review sites , are important marketing assets for any brand. 92.4% of consumers use these reviews to guide their purchasing decisions. People need social proof to know if a product or service is worth the time, and more importantly, the investment.

On a popular site such as Facebook, reviews carry plenty of weight, and you need to use it to your advantage to improve the experience, attract more customers, and beat the competition.

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Facebook Business Page Reviews How it Works and How to Turn On

A company’s online reputation is increasingly crucial for its growth in today’s tough digital market. Facebook Business Page reviews play a major role in the field. The article delves into the world of Facebook reviews for businesses, exploring how they function and providing insights into how to find reviews on Facebook. Covering key topics such as Facebook ratings and reviews, the importance of finding and managing reviews, and how to turn on the feature on one’s Facebook Business Page. Come and embark on a journey to unlock the potential of Facebook reviews for the business’s growth and credibility.

Facebook reviews for business are a powerful tool that allows customers to share their experiences and opinions about the products or services directly on the business page. The reviews come with overall rating, which provide a quick overview of the company’s general reputation. Good feedback improves trust and attracts more prospective clients, while negative reviews present opportunities for improvement and demonstrate transparency.

Facebook recommendations is a feature that empowers users on the platform to endorse and share their positive experiences with businesses with their friends within the Facebook community. The user-friendly tool allows individuals to effortlessly offer recommendations for Facebook pages associated with local businesses. Users are able to easily give valuable feedback to their social network by going to the targeted business’s Facebook page, going to the reviews section, and choosing “Yes” to recommend or “No” to not recommend.

What is a Facebook Business Page Review?

Facebook Business Page Reviews is a user-generated assessment and commentary system integrated into a business’s Facebook presence. Combining detailed feedback and evaluations with a rating system makes it an indispensable tool for businesses to evaluate customer satisfaction, establish and enhance credibility, and actively engage with their audience on the prominent platform of Facebook. A strong online presence, increased search engine rankings, and an influx of new clients are all results of maintaining an active presence on social media.

User-generated reviews on Facebook Business Pages come from clients, customers, or other stakeholders who have interacted with a business in a variety of ways, such as by making purchases, going to physical locations, or using offered services. Individuals share their perspectives and appraisals based on their interactions with the business, creating a valuable repository of feedback.

Functioning as a commentary and feedback platform, Facebook reviews on business pages allow users to offer detailed assessments of their experiences with the business. The feedback covers a broad spectrum of aspects, including product or service quality, the responsiveness of customer service, pricing considerations, and total satisfaction, providing a comprehensive view of the customer experience.

One distinctive feature of Facebook Reviews is the incorporation of a rating system spanning from zero, symbolizing a negative experience, to five, representing an exceptional one. A rating system offers a concise visual summary of a business’s reputation by aggregating the assessments of its customers into a quick reference point.

User-generated reviews and ratings are prominently displayed on the business’s dedicated Facebook Business Page, ensuring accessibility for anyone visiting the page. The visibility fosters transparency and significantly influences the perceptions of potential customers and visitors, impacting their decisions.

Facebook Reviews encourage engagement and interaction between the business and its customers. Business owners have the opportunity to respond to the reviews, expressing gratitude for positive feedback or addressing concerns raised in negative reviews. The two-way interaction demonstrates the business’s commitment to client contentment and shaping people’s perceptions.

What is the purpose of Facebook Business Page Reviews?

The purpose of Facebook Business Page Reviews is to enhance one’s business’s visibility on the Facebook search engine by allowing customers to provide feedback and ratings on a business’s Facebook page. Good evaluations and recommendations help a business gain more visibility on Facebook, as they appear in the News Feed of the reviewer’s friends or when someone asks for recommendations. Increased exposure attracts more potential customers. Facebook business page reviews serve as a tool for businesses to display their reputation, gather feedback, engage with customers, influence decision-making, and enhance their online presence. Facebook page reviews help a business grow and succeed in the digital age when used properly.

Reviews provide businesses with a platform to showcase their reputation to a broad audience. Positive reviews and high overall rating demonstrate trustworthiness and attract customers looking for credible businesses. Offering a concise snapshot of a business’s credibility and the quality of its products or services.

Facebook page reviews function as a valuable feedback mechanism. Customers openly express their thoughts and evaluations, encompassing various facets such as product quality, customer service, pricing, and overall satisfaction. Feedback is a goldmine of actionable insights that businesses utilize to identify areas for improvement, ultimately enhancing their offerings.

The reviews foster meaningful engagement between businesses and their customer base. Business owners have the opportunity to respond to reviews, regardless of whether they’re positive or negative. Active engagement demonstrates a commitment to customer satisfaction, nurturing trust and authenticity, and cultivating a positive relationship with customers.

Facebook page reviews play a pivotal role in influencing the decision-making process of potential customers. People rely on reviews when making purchasing decisions. Positive reviews sway choices in favor of the business, while negative reviews offer a balanced perspective. Providing opportunities for businesses to showcase their responsiveness in addressing concerns ultimately influences the decisions of prospective customers.

Facebook page reviews contribute significantly to a business’s online presence and search engine visibility. A well-reviewed business is more inclined to appear in search results and attract organic traffic, thereby increasing its online reach and impact. Reviews boost a business’s reputation, engagement, decision-making, and online presence.

When did Facebook Business Page Reviews begin?

Facebook Business Page Reviews began in the early 2012s. The exact launch date varies slightly due to continuous updates and rollouts. Facebook launched “Fan Pages,” dedicated business pages, in November 2007 to accommodate the growing business presence on the platform. The pages allowed businesses, organizations, and public figures to create a professional online presence and interact with their audience.

The addition of Facebook Business Page Reviews was a natural progression, aligning with Facebook’s aim to create a comprehensive ecosystem for businesses. The feature allows businesses to promote themselves and receive direct customer feedback and reviews on their Facebook pages.

Facebook continued to refine and expand its business-related features, including analytics, advertising tools, and e-commerce integrations, further solidifying its position as a significant platform for businesses to engage with their audience and manage their online presence.

Facebook updated reviews for their Recommendations feature in 2018. Star ratings and reviews from the old system appear on business review pages, but the new recommendation system no longer offers the star scale. Recommendations start with asking customers if they want to recommend a business.

What is the other term for Facebook Business Page Reviews?

The other term for Facebook Business Page Reviews is Facebook Recommendations. A Facebook Recommendation is used to describe the Facebook reviews and recommendations that users provide on a business’s Facebook page. Recommendations offer more than just a rating. Emphasizing the endorsement and approval of the business by buyers. A recommendation provided on a business’s Facebook page indicates that the reviewer has had a positive experience and is encouraging others to have the same.

The term “Facebook Recommendations” is commonly used to refer to the remarks made by people who visit a business’s Facebook page. Businesses encourage their buyers to give recommendations to bolster their online reputation and attract potential clients or customers. The recommendations cover many aspects, including product quality, customer service, pricing, and overall satisfaction, providing a comprehensive view of the customer experience.

Facebook Recommendations for businesses influence the decisions of potential customers. Consumers are swayed to choose a business that has received numerous good comments because they see it as a powerful endorsement. Businesses take harmful recommendations seriously, as they offer an opportunity to grow and solve buyer concerns, which end up leading to a more positive online reputation.

How do Facebook Business Page Reviews work?

Facebook Business Page Reviews work as a composite system, drawing from various sources, including user reviews and recommendations. The rating of a page is dependent on the feedback and endorsements shared by users about business pages on the platform. The pages that allow recommendations display a rating, whereas insufficient recommendations result in a page not having a rating at all.

Users have the choice of sharing their recommendations with a particular group of people when they recommend a business. A user’s recommendation is exclusively visible to their friends if they choose to share it with “Only Friends”. Recommendations shared publicly contribute to a page’s overall rating.

Facebook doesn’t verify whether users have purchased the product or utilized the service they are reviewing or recommending on Facebook Pages. The system is primarily based on user-generated content.

There are several steps to access the page’s review and recommendations. Navigate to the page by clicking its name in the Feed or by searching. Look for the “Recommendations” or “Reviews” section, located below the page’s cover photo. Users have to select “More” to see the content.

Facebook Business Page Reviews and Ratings aggregate user feedback and recommendations to generate a page’s rating. The visibility and inclusion of the recommendations depend on user settings, with public recommendations contributing to a page’s overall rating. Facebook’s system doesn’t validate user experiences, emphasizing the importance of transparency and engagement for businesses in managing their online reputation.

What role does Review Management play in the context of Facebook Business Page Reviews?

Review Management plays a role in the context of Facebook business page reviews, which include reputation, customer engagement, issue resolution, feedback, perception, and competitive advantage. Review Management involves the strategic process of monitoring, responding to, and influencing the reviews and feedback left by customers and users on various online platforms, including social media, review websites, and business listings, aiming to enhance a business’s online reputation, engage with customers, and address concerns or issues raised in reviews effectively. Good reviews allow potential customers to trust the business and feel comfortable purchasing because they know others have had pleasant experiences doing so. Recommendations from satisfied customers and an average Facebook review rating of four to five are the best advertising a company hopes for.

Review Management is instrumental in the proactive cultivation and preservation of a positive online reputation for a business. Review Management is achieved through diligent monitoring and adeptly handling reviews on the Facebook Business Page. Such actions underscore the business’s dedication to customer satisfaction and quality but wield considerable influence over the perceptions of potential customers as well, ultimately shaping their views in a favorable light.

Review Management places a strong emphasis on customer engagement. Providing a timely and professional response to both positive and negative reviews. Such engagement serves as a powerful testament to the business’s attentiveness and readiness to address concerns or convey appreciation for favorable feedback. The dynamic interaction fosters trust and authenticity, nurturing a positive rapport with customers.

Review Management equips businesses with strategies for effectively addressing negative reviews or recommendations. Critical voices sometimes serve as beacons, illuminating areas that require improvement. Businesses show their dedication to customer satisfaction by addressing issues openly and constructively, which turns negative experiences around.

Review Management involves harnessing the value of customer feedback shared within Facebook reviews. The wealth of insights is diligently analyzed to discern recurring patterns and identify areas ripe for enhancement, be it in products, services, or the customer experience.

How a business manages its reviews has a substantial influence on how prospective customers perceive it. Effective Review Management wields significant control over a business’s rating and the sentiment associated with it. The ability to sway the decisions of potential customers in a positive direction through strategic review handling is a potent tool in a business’s arsenal.

Having a strong online reputation, built through careful management of customer reviews, gives businesses a significant competitive edge. Today’s consumers frequently take a business’s online reputation into account when making purchasing decisions. Businesses that excel in Review Management bolster their credibility and position themselves advantageously in the marketplace.

How do Facebook Business Page and Google Business Profile Reviews differ?

Facebook business page and Google business profile reviews differ in several aspects, including the platform, the goal, the review aggregation, the social interaction, and the integration. Google reviews play a central role in local search rankings and a business’s discoverability on Google Search and Maps, while Facebook reviews are crucial for engaging the Facebook community. Understanding the differences is essential for businesses looking to manage their online reputations effectively on the platforms.

Facebook Business Page Reviews are an integral part of a business’s presence on Facebook and are primarily designed for engagement within the Facebook community. Providing a platform for users to offer feedback and endorsements directly on a business’s Facebook page. They affect a business’s Facebook search results, but their main purpose is to interact with its audience. Google Business Profile Reviews are exclusive to a business’s Google Business Profile and visible on both Google Search and Google Maps. The reviews carry significant weight in influencing local search rankings and play a crucial role in helping businesses establish their online presence, especially when targeting local customers.

Facebook Business Page Reviews present a rating, consolidating recommendations from individual user reviews. The rating offers a glance at a business’s entire reputation. Google Business Profile Reviews consider a broader spectrum of factors beyond just the number of reviews and their average rating. Google’s algorithm factors in review recency, user engagement with reviews (such as likes and shares), and the completeness of the Google Business Profile when calculating the star rating.

The Facebook Business Page Reviews feature allows for multiple modes of user participation. They are able to express their sentiments by liking, sharing, or commenting on reviews. Active engagement fosters a sense of community and facilitates open dialogue between customers and businesses. The interaction options for Google Business Profile Reviews are comparatively more limited. Users have the ability to “like” or “dislike” reviews, but the social community aspect is less pronounced compared to Facebook.

Facebook Business Page Reviews are seamlessly integrated into the Facebook ecosystem. The integration allows businesses to leverage their existing Facebook audience and utilize Facebook’s suite of tools for effective review management and engagement. Google Business Profile Reviews are tightly woven into the broader Google ecosystem. Their influence extends to a business’s visibility in Google Maps and local search results, making them an indispensable component of a local business’s online presence.

What is the importance of Facebook Business Page Reviews?

The importance of Facebook Business Page Reviews is immense, as they help shape a business’s reputation and success. They are essential for gaining potential customers, who heavily rely on reviews when making purchasing decisions. Statistics reveal that 88% of online shoppers consider reviews, with around 70% reading at least four before trusting a business. Facebook’s influence on consumer decisions is substantial, impacting more than 50% of purchase choices, especially when businesses have positive reviews, which around 80% of Facebook users are inclined to trust.

Disabling Facebook reviews results in a lack of positive feedback, which is vital for generating leads and driving sales. Research indicates that consumers are more likely to spend on businesses with excellent reviews, with positive feedback fostering trust and influencing choices. An impressive 92% of consumers select businesses with at least a 4 rating, and about 72% take action after reading positive reviews.

The absence of reviews harms a business’s credibility, as 15% of online shoppers are wary of a brand with zero testimonials. Reviews are instrumental in establishing trust with consumers, especially in a digital environment fraught with dubious claims.

Negative reviews, when managed effectively, are able to enhance a brand’s image and trustworthiness. Consumers seek transparency and authenticity and they tend to trust reviews that include both positive and negative feedback. Negative reviews provide insights and an opportunity for businesses to demonstrate their commitment to customer satisfaction, ultimately boosting conversion rates by up to 85%. Facebook Business Page Reviews are invaluable for building trust, attracting potential customers, and fortifying a business’s credibility. Disabling it results in missed opportunities and hinders a business’s competitiveness in the digital realm.

What are the advantages of having Facebook Business Page Reviews?

The advantages of having Facebook Business Page Reviews are listed below.

• Expanded Audience Reach with Recommendations: Facebook Recommendations serve as a powerful tool to broaden the business’s audience reach. Making one’s page more visible to users actively seeking businesses similar to theirs similar to how Facebook Marketplace relies on digital word-of-mouth through reviews. Facebook Recommendations become visible to a customer’s closest friends when discussing one’s business.

The enhanced visibility increases the business’s visibility and fosters trust among potential customers, influencing their purchasing decisions in the business owner’s favor.

• Visual Engagement through User-Uploaded Photos:  Users now have the ability to upload photos of their business to the Recommendations section with Facebook Business Page Reviews. They’re able to supplement their review with a GIF or photo of the establishment if a user mentions their business in response to a friend’s recommendation request.

The feature adds a visual dimension to customer feedback, allowing users to share their experiences more vividly. Enriching engagement with the business by providing a dynamic and immersive platform for users to connect with the business owner’s brand.

• Enhanced Feedback with Supportive Tags:  Facebook Recommendations empower users to provide more comprehensive feedback by offering them the option to select tags that complement their recommendations. The tags operate similarly to hashtags, allowing the Facebook algorithm to generate relevant keywords and optimize search results based on previous reviews.

Tags facilitate deeper engagement, allowing customers to contribute to a more structured and categorized repository of recommendations. Making it easier for potential customers to find the business and improving their experience with the business as a whole.

What is an example of Facebook Business Page Reviews?

Eloy Macias left a review saying, “I’d love to do some shopping for my family here. There prices are great!”. Recommending the shopping outlet to the general public.

Theresa A. Medina loves the outlet, thus leaving a positive review and recommending the shopping outlet to the public.

Quen Tan, a shopper at the outlet, left a negative review after experiencing confusion over the discount prices and a bad attitude from the staff. Leaving the shopper to not recommend the outlet.

Juan Cabrera experienced a bad experience with the security guard, thus leaving a negative review and not recommending the outlet.

The examples illustrate the range of sentiments and feedback that businesses receive through Facebook Business Page Reviews, from highly positive endorsements to critical evaluations of their products or services that greatly affect their Facebook page’s overall rating. Las Vegas Premium Outlets – South has thousands of reviews and a 4.3 overall rating.

How to turn on Facebook Business Page Reviews?

To turn on Facebook Business Page Reviews, follow these five steps below.

• Navigate to the Account Tab.  Log in to the Facebook account and go to the Facebook Business Page to enable reviews.
• Select “Settings”.  Click on “Show menu” in the top-left corner of the Facebook Page. Showing multiple options, choose “Settings”.
• Click on “Privacy”. Click on “Privacy” to access privacy-related settings in the left-hand menu.
• Go to “Page and Tagging”.  Under the “Privacy” settings, find and click on “Page and Tagging” to access options related to the Page’s visibility and interaction.
• Enable “Allow others to view and leave reviews on your Page” Option. Find the setting that says “Allow others to view and review your Page” in the “Page” section of the “Page and Tagging” settings. Check that the switch is set to “on” or “enabled.”

1. Navigate to the Account Tab.

Navigate to the account tab or the Facebook Business Page by clicking the business account profile.

2. Select the “Settings.”

Select the “settings” by clicking “show menu” on the top left hand corner of the screen..

3. Click on “Privacy.”

Click on “privacy” to get to the settings where “page and tagging” is seen..

4. Go to “Page and Tagging.”

Go to “page and tagging” that is shown on the multiple options in “privacy” settings..

5. Enable the “Allow others to view and leave reviews on your Page” option in the “Page Section.”

Enable the “Allow others to view and leave reviews on your Page” option in the “Page Section”. Allowing the business page to receive reviews from customers.

Where to see the Facebook Business Page Reviews?

One is able to see the Facebook Business Page Reviews on the “Reviews” tab that is seen on the Facebook Business Page. Follow the steps to answer the query “how to see reviews on Facebook”. Begin by logging into the Facebook account and navigating to the business’s dedicated Facebook Page. Locate the “Reviews” tab, typically situated in the middle menu under the Page’s profile picture and name. Click on the “Reviews” tab to enter the section where all user-generated reviews and recommendations for the business are displayed. The owner is able to read through the reviews, observe the recommendation, and engage in conversation by addressing comments or messages from customers in the section. The straightforward process allows the owner to monitor and respond to Facebook Business Page Reviews, giving them the ability to obtain significant insight into client opinions and bolster their online reputation while addressing customer concerns effectively.

How to appropriately respond to Facebook Business Page Reviews?

To appropriately respond to Facebook business page reviews, there are nine guidelines for responding to both positive and negative Facebook business reviews. Demonstrate the commitment to customer satisfaction and problem resolution.

Addressing positive reviews on Facebook is similar to addressing them on other platforms, such as Google. It’s vital that the respondent demonstrate appreciation and engage with the reviewer effectively. Here are some key tips.

Begin the response by thanking the customer for taking the time to leave a positive review. Give them a reason to be thankful. Acknowledge compliments such as “excellent customer service.”

Encourage the customer to spread the word about their positive experience with the business. Say something similar to, “We’re thrilled to hear you had a great experience! If you have friends looking for [your product or service], we’d love it if you could recommend us to them.”

Mention any specials, discounts, or freebies that interest the customer, if suitable. Say something similar to, “We have some exciting new promotions happening this month that we think you’ll love. Stay tuned for more details!”

Dealing with negative feedback on Facebook is an opportunity to make amends and improve customer satisfaction. Here’s how to respond effectively.

Ensure that one isn’t using their personal Facebook account to respond to customer’s concerns. Use the business account instead for responding to customers to maintain professionalism.

Start by acknowledging the customer’s feedback and expressing that their opinion is valued. Say something similar to, “Thank you for sharing your concerns; we appreciate your feedback.”

Use keywords from the customer’s review to demonstrate that the customer’s concern was read and understood. It shows that the respondent is paying attention and taking their concerns seriously.

Indicate how much the respondent cares about resolving their issue. Offer assistance by asking them to provide their best contact details or inviting them to reach out directly to the customer support team. Say something similar to, “We’re sorry to hear about your experience. We’d like to make it right. Could you please share your contact details, or you can reach out to our support team at [contact info]?”

Respond adeptly to both positive and negative Facebook Business Page Reviews by adhering to the guidelines, showcasing their dedication to customer satisfaction and the resolution of issues.

How to leave a Review in Facebook Business Page?

To know how to leave a review on Facebook Business Page, follow these seven steps.

• Log into Facebook.  Start by logging into Facebook. One must have an active account to leave a review.
• Visit the Business Page.  Go to the Facebook page of the business to review.
• Access the Reviews Section.  Look for the “Reviews” tab located in the left-hand corner of the business page. Click on it to access the “Reviews” section.
• Recommend or Not.  Click “Yes” or “No” under “Do you recommend (Business name?)” at the page’s bottom to indicate whether the person recommends the business.
• Write Recommendation. Write a recommendation of at least 25 characters in the text box provided. Be concise and specific when giving feedback.
• Add Tags or Photos (Optional).  They’re able to add tags or photos to their recommendation if they want to, but it’s optional.
• Post Recommendation.  Review the recommendation to ensure it’s accurate and complete. Click the “Post” or “Submit” button to submit the review.

What is the character limit for Facebook Business Page Reviews?

There is no character limit for Facebook Business Page Reviews. Facebook has evolved to provide users with flexibility while maintaining concise and informative feedback. There are minimum character limits in place to encourage users to provide meaningful input.

Desktop users have a minimum requirement of 25 characters to review a business page on Facebook. The required number of characters increases to 50 for mobile users. The limits are designed to prompt users to offer concise yet helpful feedback, ensuring that their reviews are informative and relevant.

Facebook has introduced the option for users to upload photos when leaving a recommendation or review. The feature allows customers to provide visual context and share their experiences through images, enhancing the review process. The combination of character limits and the ability to post photos offers users a more comprehensive and expressive way to share their feedback and recommendations on Facebook Business Pages.

What is the maximum star rating limit for Facebook Business Page Reviews?

There is no maximum star rating limit for Facebook business page reviews because Facebook has transitioned to a recommendation system. The change aims to streamline the review process, making it more straightforward for users to provide feedback. Users add context to their recommendations through tags, text, and photos, allowing for a more detailed and informative review.

A 5 overall rating is the highest accolade that a business receives in online review. It signifies an exceptional level of satisfaction and a truly outstanding experience for the reviewer. A customer who recommends a product or service is essentially saying that it is excellent in every way.

A rating of four indicates that a product or service has performed satisfactorily according to the conventional system, but the reviewer considers there to be room for further development. implying that the business has provided a good experience, although there are some areas where enhancements must be made.

Consumer behavior places high value on reviews and ratings, with many individuals becoming cautious when considering products or services that have an average rating of less than 4. Indicating the influence that reviews, ratings, or recommendations have on consumer decision-making processes. Businesses must be mindful of it when managing their online reputation and engaging with customer feedback.

Are Facebook Business Page Reviews Public?

Yes, Facebook Business Page Reviews are public. Reviews and recommendations left by Facebook users are public and are available to be seen by anyone who visits the business’s page. The reviews and recommendations are intended to provide transparency and allow potential customers to assess the business’s reputation and the experiences of previous customers.

Public reviews influence the perceptions and decisions of potential customers, making them a crucial aspect of a business’s online presence. Transparency encourages businesses to maintain high standards of quality and customer service to receive positive reviews and recommendations, which, in turn, helps attract more customers and build trust within the online community.

Transparency serves several purposes. It builds trust and credibility as potential customers are able to see authentic feedback from others, making informed decisions about the business’s offerings and customer satisfaction. Public reviews hold businesses accountable for their performance, encouraging them to maintain high standards and respond professionally to feedback. The reviews create a sense of community on the business’s page, allowing customers to engage with and comment on them. Managing public reviews effectively is crucial, as they contribute to a business’s online reputation and impact its success.

It’s important for businesses to be aware that public reviews include both positive and negative feedback. Effective review management involves responding professionally and constructively to all reviews, demonstrating a commitment to addressing customer concerns, and enhancing the customer experience.

What are the guidelines for Facebook Business Page Reviews?

The guidelines for Facebook business page reviews are to be respectful, accurate, and constructive contributions to the community. Maintain a respectful and pertinent tone when leaving reviews on Facebook Business Pages. Avoid using hate speech, personal attacks, or any form of discrimination in your feedback. Steer clear of using reviews for spamming or self-promotion purposes, which includes refraining from posting links or excessively promoting oneself. Reviews must directly pertain to their own personal experiences with the business, avoiding unrelated content such as political statements or off-topic discussions.

Reviewing a business is a two-way street, so it’s important to be honest about one’s interactions with the business being reviewed. Don’t pretend to be someone else or make fake accounts. Every written review must be based on real experience. Respecting people’s privacy is very important. Don’t share personal information about employees or other customers without their permission.

Maintain a polite and professional tone in the reviews by avoiding offensive language or profanity. Constructive criticism is welcomed, but it must be presented courteously and helpfully. Writing separate reviews for each interaction with a company rather than updating an existing one is preferable when dealing with multiple experiences with that company. Any reviews one finds that violate Facebook’s policies must be reported for moderation. These guidelines ensure a positive and informative environment for all Facebook users.

Can Businesses delete reviews on their Facebook Page?

Yes, businesses can delete reviews on their Facebook Page to some extent, but they’re not allowed to delete a review directly. They must report the reviews that violate Facebook’s policies, and Facebook is going to take action to remove or hide those reviews if they’re found to be in violation.

Businesses have the option to hide or disable reviews altogether by toggling off the “Allow others to view and leave reviews on your Page” setting. Toggling off the “Show Reviews Tab” effectively hides the reviews section on the Facebook Business Page. Preventing users from leaving new reviews or seeing existing ones. The action is reversible, and one is able to allow reviews again at any time by following the same steps and toggling the option back on. Hiding reviews is a temporary solution to stop new reviews from being posted or if there’s no time to address any concerns or issues with the existing reviews. It’s important to approach review management professionally and address customer feedback constructively whenever possible.

Businesses must exercise caution when considering the removal of reviews. Facebook has specific guidelines for reporting reviews, and they need to violate community standards or involve spam, hate speech, harassment, or other forms of prohibited content to be eligible for removal. Simply disliking a negative review or wanting to remove critical feedback isn’t a valid reason for reporting.

Businesses are able to request that reviews be removed by filing a complaint, but they’re unable to remove reviews they find objectionable. Facebook is in charge of managing the review removal process, and the outcome depends on whether the reported review violates its rules.

Businesses have a limited ability to influence the removal of reviews on their Facebook Page by reporting violations to Facebook. Reviews that don’t violate Facebook’s policies remain visible, as Facebook generally aims to maintain transparency and authenticity in its review system.

Is it illegal to remove reviews on Facebook Business Page?

No, it isn’t illegal to remove reviews on Facebook Business Page. Businesses have the option to manage and moderate the reviews on their page, including hiding or disabling reviews that violate Facebook’s policies or guidelines. Businesses mustn’t engage in fraudulent activities to manipulate or delete reviews, as it is considered unethical and violates Facebook’s terms of service.

Facebook provides tools and guidelines for businesses to report and address reviews that contain spam, false information, or violations of their policies. It is within the rights of business owners to use the tools to maintain a fair and accurate representation of their business on their Facebook Page. The removal or hiding of reviews must be done in accordance with Facebook’s policies and mustn’t be used to suppress legitimate customer feedback or engage in unethical practices.

Can Businesses hide reviews on their Facebook Page?

Yes, businesses can hide reviews on their Facebook Page, which provides them with a degree of control over the content and feedback displayed to the public. The feature is particularly valuable in various situations, including managing reputation, inaccurate reviews, review transparency, and privacy concerns.

Businesses have the ability to hide reviews temporarily during periods of negative publicity or when they’re addressing issues that have led to negative reviews. Allowing them to take proactive measures to improve their reputation before new reviews are visible. Businesses receive reviews that contain false information, spam, or violations of Facebook’s policies. Hiding the reviews prevents them from negatively affecting the business’s overall rating and reputation while the issue is resolved.

Some businesses prefer to disable reviews if they believe that the reviews feature isn’t representative of their customer base or if they want to rely on other methods for gathering feedback, such as surveys or direct communication. Certain businesses, especially those that aren’t primarily consumer-facing, have privacy concerns and choose to hide reviews to protect sensitive information or internal communications.

Businesses have the option to hide or disable reviews. It must be used judiciously and in accordance with Facebook’s guidelines. It’s recommended to address customer feedback constructively whenever possible and to use the review management features ethically to maintain trust and credibility with the online community. Businesses have the option to enable reviews again whenever they feel it is appropriate to do so.

How to get Facebook Business Page Reviews?

To get Facebook Business Page reviews, see the list below.

• Use ReputationStacker :  Reputation management tools such as ReputationStacker are incredibly helpful in automating the review gathering process. The tool automatically sends out surveys to the customers and directs them to review platforms, such as Facebook, where customers provide feedback to boost the reviews of the business page. It alerts the company that it has received a poor review, providing them with the opportunity to address the issue before it leads to negative reviews.
• Ask The Customers Directly:  Personal interaction with customers is a powerful way to encourage reviews. Take advantage of the chance a satisfied customer presents to request feedback in the form of a review. A restaurant owner must say, “We are glad you liked your meal. Would you mind sharing your experience on our Facebook page? Your feedback would mean a lot to us.” The direct approach makes it easy for happy customers to leave reviews, which leads to genuine, positive feedback.
• Engage on Social Media:  Active engagement with the audience on social media creates an environment where customers feel more comfortable leaving reviews. Respond to comments and messages promptly, express appreciation for compliments, and address any concerns or issues raised. Customers are more likely to return the favor by leaving a review after witnessing their appreciation for their feedback and positive interaction with them. Always be courteous and genuine in interactions, as it fosters a loyal customer base that willingly supports the business.
• Run Contests or Promotions:  Contests and promotions are fun and effective ways to incentivize customers to leave reviews. Host a contest, such as the “Review and Win” contest, where customers who leave a review on the Facebook page are entered into a drawing for a prize or receive a discount on their next purchase. Ensure that the terms and conditions of the contests comply with Facebook’s guidelines and are clearly communicated to participants. Contests boost the chance to get reviews on Facebook, so it’s essential to emphasize the importance of honest and authentic feedback.

What are the disadvantages of Facebook Business Page Reviews?

The disadvantages of Facebook Business Page Reviews are listed below.

• Negative Reviews Impact Reputation:  Negative reviews, if not managed properly, do serious harm for a business’s online reputation. They discourage prospective clients and create doubts about the quality of products or services.
• Difficulty in Removing Inaccurate Reviews:  Facebook has strict guidelines for removing reviews, and businesses face challenges when trying to remove inaccurate or malicious reviews. Leading to unjustly negative feedback lingering on the page.
• Competitor Interference:  Competitors or malicious individuals leave fake negative reviews to harm a business’s reputation. Addressing such reviews is time-consuming and frustrating.
• Limited Control:  Businesses have limited control over the content of reviews. A business is able to respond to reviews, but they’re unable to edit or remove them unless they violate Facebook’s policies.
• Inconsistent Feedback Quality:  The quality and substance of reviews vary widely. Some reviews are detailed and helpful, but others are vague or unconstructive.
• Privacy Issues: Some customers are reluctant to leave reviews on Facebook due to privacy issues or apprehension about getting in touch with the company.
• Spam Reviews: Businesses do encounter review spam, which consists of numerous fictitious positive or negative reviews left by automated accounts or paid services. Distorting the overall rating and reputation of the business page.
• Potential for Bias:  Reviews don’t provide a balanced view, as customers who have extremely positive or negative experiences are more likely to leave reviews, while those with neutral experiences aren’t.
• Resource Intensive: Managing and responding to reviews, especially if a business receives a high volume of them, is resource-intensive, requiring time and effort.
• Algorithm Changes: Facebook’s algorithms impact the visibility of reviews, making it challenging for businesses to maintain a consistent online reputation.

Why can’t I see the reviews on my Facebook page?

A user that can’t see the reviews on the Facebook page has several reasons, such as the disabled “Allow others to view and leave reviews on your Page” option, review privacy settings, and Facebook glitches.

It is possible that the Facebook Reviews Tab on the business page is disabled, which explains why Facebook Recommendation is not showing. Navigate to the Account Tab within the Facebook business account settings. Select “Settings” from the available options once there. Click on “Privacy,” which grants access to privacy settings related to the page. One is able to find a crucial option labeled “Allow others to view and leave reviews on your Page” within the “Page and Tagging” section. Ensure that the option is enabled. Activating the setting grants permission for others to post reviews on the Facebook Page, making them visible to visitors who access the business page.

Facebook’s platform sometimes encounters glitches and errors, particularly when undergoing significant updates or layout changes. The glitches lead to issues where Facebook reviews aren’t displaying correctly or appear to be missing. It’s best to be patient in these circumstances, as the issues subside on their own. Consider taking screenshots as a precautionary measure to safeguard the reviews. Staying informed about any updates or announcements from Facebook regarding known issues is a wise practice in such times.

It is crucial to report any issues with one’s Facebook page, including problems with Facebook recommendations not displaying correctly. Reporting helps address concerns and maintain a fair and reliable platform. There are several steps to report such issues. Access the drop-down box within the personal Facebook account and navigate to the ‘Help and Support’ option located at the top right-hand corner of the screen. Follow the provided prompts to report the problem effectively. The collective effort of reporting issues prompts Facebook to take the necessary actions to resolve them and improve the platform’s functionality.

Can Bad Facebook Reviews Ruin a business?

Yes, bad Facebook reviews can ruin a business. Negative reviews on Facebook have the potential to exert a significant influence on a business’s overall reputation and its ability to thrive. Negative reviews result in decreased sales, eroded customer trust, an impact on profitability, a competitive disadvantage, and difficulty attracting new customers.

Sales decline as potential customers become wary after reading critical reviews on the business. The study conducted by BrightLocal, revealing that 94% of consumers tend to avoid businesses with negative reviews, underscores the gravity of the effect. Businesses suffer lower sales when prospective customers see critical comments or low ratings and decide to patronize competitors with better reputations.

Negative reviews erode the crucial element of customer trust. Trust is the cornerstone of the relationship between businesses and consumers. It casts doubt on its reliability, quality, and dedication to customer satisfaction when a business accumulates negative feedback. Potential customers view it as untrustworthy or undependable if a business receives more negative than positive reviews, thereby further weakening the brand’s image.

Impacts on sales and trust ultimately affect the profitability of the business. A drop in revenue resulting from reduced sales leads to financial difficulties, particularly for small businesses. Negative reviews contribute to diminished customer retention as existing clients take their business elsewhere due to concerns highlighted in the reviews.

A business is placed at a competitive disadvantage. Consumers frequently conduct online comparisons before making purchasing decisions in today’s digital era. It positions itself unfavorably compared to competitors boasting better online reputations if a business accumulates a multitude of negative reviews. Customers are more inclined to select businesses with higher ratings and positive feedback.

Negative reviews impede the ability to attract new customers. Gaining new clientele becomes increasingly challenging when a business’s online reputation is corroded. Given that many consumers rely on reviews to make informed choices, a business with consistently negative feedback finds it difficult to entice new customers. The absence of positive recommendations deters potential customers from considering the business.

Businesses must proactively manage their online reputation to navigate the potential pitfalls. Encouraging satisfied customers to leave positive reviews and addressing negative feedback in a professional and constructive manner are important. Establishing and maintaining a positive online image is crucial in the fiercely competitive modern market, where consumer perception wields considerable influence over a business’s prosperity.

What is the difference between Facebook Reviews and Facebook Recommendations?

The differences between Facebook Reviews and Facebook Recommendations are  appearance, reach, format, interactions, and specificity.

Facebook Reviews are situated on the left-hand side of a business’s Facebook page in terms of location. Contrary to that, Facebook Recommendations take a prominent place in the upper-right corner of the page.

Reviews are accessible to any Facebook user who visits the page when it comes to reach, offering a broader audience for user feedback. Recommendations, on the other hand, have a more limited reach as they target a user’s closest friends when they inquire about a particular business.

Reviews provide a comprehensive overview by including the page rating along with accompanying comments regarding format. Recommendations, however, adopt a simplified format, featuring comments and omitting ratings.

Reviews are open to comments and likes from anyone who visits the page in terms of interactions. Recommendations, however, offer more limited interactions, allowing just individuals within the reviewer’s network to comment on and such as the recommendation.

Recommendations enable users to recommend specific features of a business by using tags and sharing relevant photos to provide added detail to their feedback. Reviews, on the other hand, mostly use star ratings and text comments that do not go into as much detail.

Reviews and Recommendations are part of a business’s online presence on Facebook. They differ in terms of their location on the page, reach, format, interactions, and the level of specificity they offer. The distinctions cater to various user preferences and provide businesses with versatile ways to gather and showcase customer feedback. It’s essential for businesses to understand the differences to effectively manage and leverage both types of user-generated content on their Facebook pages.

ABOUT THE AUTHOR

Ian Kirby has been working in digital marketing for over 15 years. Having worked both with and for digital marketing agencies and in-house with multiple companies, he has a specific interest and expertise in online reputation management, online reviews, and the implementation of business systems. Ian’s writing, videos, and interviews have garnered millions of reads, views, and listens.

About Ian Kirby • Ian's Articles

The average ReputationStacker user triples their review count in the first 3 months .

How To Get Facebook Reviews: 10 Strategies For Your Biz Page

Today more than ever, online reviews are a critical aspect of consumers’ purchasing decisions. And with the rise of social media, they have become an essential part of how people evaluate products and services. Facebook reviews are no different for businesses to have.

Since Facebook is the most popular social media platform, it has also become a hub for users to share their first-hand experiences and opinions on business pages.

So, are you wondering how to get more reviews on Facebook?

Here are ten practical tips to help you get started.

Table of Contents

What Are The Benefits of Online Reviews?

Before discussing the strategies, let’s first understand why online reviews are so important.

• Build Trust. Positive reviews from satisfied users can build trust with potential customers . It shows that your business has a good reputation and provides excellent products or services.
• Increase Visibility. Reviews on platforms like Facebook can boost your business’s visibility as they often appear in search engine results.
• Improve SEO. Reviews can also improve your search engine rankings as they are considered a form of user-generated content, which is highly valued by search engines.
• Customer Feedback. Online reviews provide valuable feedback from customers, allowing you to identify areas for improvement and make necessary changes.

What Are the Official Guidelines for Facebook Reviews?

When it comes to managing reviews on your business’s Facebook page, there are some official guidelines that you should be aware of:

• Moderation. You can moderate the reviews on your page by hiding or deleting them if they violate Facebook’s Community Standards.
• Reporting Fake Reviews. If you believe a review is fake or spam, you can report it to Facebook for review.
• Responding to Reviews. You can respond publicly or privately to reviews on your page, depending on the nature of the feedback.
• Asking Customers for Reviews. While you can’t incentivize customers to leave positive reviews, you are allowed to ask them for honest feedback.

Remember that recommendations that don’t follow Facebook’s community standards may be removed, so make sure to familiarize yourself with them before managing your reviews.

The key points are:

• Authenticity

Treat all users, including those leaving negative reviews, with respect and dignity. Avoid attacking or belittling them in your responses and focus on resolving any issues they may have.

10 Effective Strategies to Get More Facebook Reviews on Your Facebook Business Page

Now that you understand the importance of online reviews and the guidelines for managing them on Facebook, let’s dive into ten practical strategies to get more Facebook reviews on your business page .

Turn On Reviews For Your Facebook Page

First thing first.

Before you can get reviews, you need to make sure that they are enabled on your page.

To do this, go to your profile and choose the page you want to check.

Select the correct fan page and then click “ Settings & Privacy “:

On the next page, click “Privacy” in the left menu:

The last step is to click on “ Page and Tagging “, to finally see the option called “ Allow others to view and leave reviews on your Page? “.

Make sure the tagging is On:

Encourage Customers to Leave Facebook Reviews

Sometimes, all you need to do is ask.

Don’t be afraid to reach out to your customers and politely request them to leave a review on your Facebook page. You can do this through email marketing , social media posts, or even in-store signage.

When reaching out, make writing a review as simple as possible by providing a direct link to your page or instructions on how to navigate there.

A good template you can use to request reviews is:

>Hello [Customer Name],

>We hope you had a great experience with our product/service.

>We would love to hear your thoughts and feedback on our Facebook page.

>It will only take a few minutes, and your review will help us improve our services for future customers.

>Thank you for your support!

Of course, make sure to thank customers who have already left reviews and let them know their feedback is valuable to your business.

Respond To Reviews

Not only should you encourage customers to leave reviews, but also respond to them.

Acknowledge both positive and negative reviews and thank the reviewers for taking the time to share their experiences.

This shows that you care about your customers’ opinions and are willing to address any concerns they may have. It also gives potential customers a positive image of your brand, knowing that you value and engage with feedback.

For example,  you can respond to a positive review by saying:

>Thank you [Reviewer’s Name] for your kind words and support. We are happy to hear that you had a great experience with us.

For negative reviews, try to address the issue and offer solutions or an apology if necessary.

For example,  you can respond to a negative review by saying:

>We apologize for any inconvenience caused, [Reviewer’s Name]. Please send us a direct message so we can further assist you with this issue.

Remember to keep your tone professional, and respectful, and maintain Facebook’s community standards.

Share Positive Reviews On Other Social Media

Sharing positive reviews on your social media platforms is an effective way to promote your brand and encourage others to leave reviews.

If you don’t have any, you can consider purchasing real Facebook reviews as a way to boost your page’s credibility and encourage more reviews from others.

You can also take screenshots of positive reviews and share them on platforms like Instagram or Twitter, along with a link to your Facebook page for people to leave their reviews.

This also shows appreciation for customers who took the time to share their positive experiences.

They may feel more inclined to leave a review again in the future or share your brand with their network, leading to more reviews.

Implement A Review Generation System

Another effective strategy is to implement a review generation system.

This can be as simple as sending an automated email after a customer has made a purchase, asking them to leave a review on your Facebook page.

You can try a pop-up form on your website, offering a discount or freebie in exchange for leaving a review. 

Alternatively, you can implement a review generation system for engaged customers who complete a specific action on your website, like the case of SlideModel reviews , where engaged users are invited to leave a review after downloading a presentation template.

Make sure to check Facebook’s policies and guidelines when it comes to incentives for reviews.

Offer Great Customer Service

Customer service is a key factor in getting positive reviews.

Make sure to provide top-notch customer service to every customer, whether it’s through fast shipping, easy returns, or excellent communication.

If customers have a great experience with your business, they are more likely to leave a positive review and recommend your brand to others.

Engage With Your Audience Regularly

Engaging with your audience regularly not only helps build a relationship with them but also reminds them to leave a review.

You can do this by responding to comments and messages, posting interesting content, and running promotions or giveaways.

When customers see your brand actively engaging with its audience, they may feel more inclined to leave a review as they know their feedback will be valued and acknowledged .

For example,  you can post a poll or ask for suggestions on your Facebook page and include a call-to-action to leave a review.

Utilize Facebook Ads

Facebook ads can be a powerful tool in promoting your page and getting more reviews.

You can create an ad specifically targeting people who have recently engaged with your brand or visited your website, encouraging them to leave a review.

By reaching out to those who are already familiar with your brand, they may be more likely to take the time to leave a review.

To create a targeted ad, go to the Ads Manager and select the objective “Get More Page Likes” or “Engagement”.

From there, you can specify your target audience and budget.

Encourage Facebook Check-ins

Another way to increase reviews is by encouraging customers to check in on your business on Facebook.

This not only promotes your page but also makes it easier for customers to leave a review directly from the check-in.

You can offer incentives like discounts or freebies for customers who check in and leave a review, further motivating them to do so.

Add The Facebook Reviews Tab to Your Business Website

If you have a business website, make sure to add the reviews tab to your Facebook page .

This way, potential customers can easily see your overall review rating and read individual reviews without having to leave your website.

It also makes it more convenient for them to leave a review if they are already browsing your site.

How To Leave A Facebook Review

Not only should you try to generate Facebook reviews for your page but leave reviews for other businesses you have purchased from or did business with.

Here’s how to leave a Facebook review:

First, log into your Facebook account and visit the business page you want to review. Scroll down until you see the Reviews section.

Click on the stars to select your rating. A box will pop up asking you to describe your experience.

Write a detailed review being as specific as possible about what you liked or didn’t like. You can also upload photos to support your review.

Once you’re done, click “Post” to publish your review publicly on that page.

FAQs: Generating Facebook Reviews

There could be several reasons why you are not getting reviews on Facebook. It could be due to a lack of customer engagement, negative experiences with your business, or difficulty in leaving a review. But first, make sure you have enabled reviews on your page and have actively encouraged customers to leave reviews.

Facebook does not allow businesses to delete or hide negative reviews. However, you can report a review if it violates Facebook’s policies and guidelines . Otherwise, it is best to respond to the review professionally and try to address any concerns the customer may have.

Yes, you can offer incentives for customers to leave reviews, but make sure to follow Facebook’s guidelines and policies when it comes to offering rewards for reviews.

Final Words

Getting reviews on Facebook is an essential aspect of building a strong online presence and establishing trust with your audience.

By implementing these strategies, you can encourage more reviews and improve your overall review rating on Facebook.

Remember to always respond to reviews, whether positive or negative, professionally and respectfully. This shows that you value and appreciate customer feedback, leading to better customer relationships and more positive reviews in the future.

Remember, a great user experience leads to great reviews , so make sure to prioritize providing excellent customer service at all times. 

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All good tips Lisa. Engaging your Facebook Fans – and followers in general – regularly influences them to organically publish glowing reviews because they luv ya and wish to express it. Genuinely, it is kinda easy to score these types of reviews since you mainly need to care about the well-being of your tribe, listen to them and show up to respond. Smart post my friend.

Thanks Ryan. Of course it’s best to engage with folks on the social networks unless they are spamming you 🙂 Appreciate your coming by and taking the time to comment Ryan. Have a great day!

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How to write a review or recommendation on any Facebook business page

• You can write a review on Facebook to help others make an informed decision about a business.
• To leave a review on Facebook, you can either recommend or not recommend a business. 
• You can leave this recommendation directly on a Facebook business page.

If you've just been to a really great — or not so great — business, you probably want to tell someone about it. You could just post about it on social media, but that only goes to your friends. It would probably be more useful to let people who actually want the information know.

There are many ways to do that, but one way is to post on a business' Facebook page, if it has one. You don't have to leave a generic post on the page, and it's not the traditional star rating like you're used to either.

Facebook has changed their reviews to recommendations, which can include photos and tags in addition to text. Now, star ratings for a business are calculated by a combination of past reviews and customer recommendations. 

Here's everything you need to know about Facebook recommendations.

How are Facebook recommendations different from reviews?

While they serve a similar purpose, there are a few key differences between recommendations and reviews. 

First, Facebook reviews are visible to anyone on Facebook, while recommendations can be limited to just friends. Facebook reviews also have a star rating whilst recommendations do not.

What are the benefits of using Facebook recommendations?

When recommending a business, you can add photos to accompany your text and select tags to highlight key features about a business (like child-friendly or cozy atmosphere). 

Additionally, if one of your Facebook friends recommends a business, it will appear first on that Facebook page as well as on your friend's timeline.

How to write a review on Facebook

1. Go to the Facebook page of the business you want to review. 

2. Click the Reviews tab.

3. Underneath Do you recommend [Business Name]? click Yes or No .

4. Write your review about the business. Reviews must be at least 25 characters long.

5. In the Sharing section , select who will be able to see your review. You can choose just friends, or set it to public so that anyone can see it. When you're finished, click Post . 

• Main content

• How to Get Reviews on Facebook and Grow Your Business

Home / Learn / Social Media Marketing

Fatjon Kabashi

Head of Social Media

Table of Content

Facebook reviews allow your customers to provide more information than simple star ratings or star reviews. These reviews, with the ability to truly describe the customer experience, provide social proof and increase potential customer trust and interest in your business.

A healthy number of Facebook reviews can help your page stand out, build trust, and increase sales. They can also be simple to collect with the right strategy. In this post, we’ll go over how to get Facebook reviews to help your business grow and how it may benefit you.

How to Get More Reviews for Your Facebook Page

You can use different tactics to encourage customers to leave reviews. Let’s look at some of the most important tips for increasing the number of reviews on your Facebook page.

Promote Through Other Social Media Platforms

It is important that you promote your Facebook page across all of your social channels , including Twitter, Instagram, and YouTube. It doesn’t have to be anything unusual. Just promote your page or group on other social media platforms and invite people to join you. 

If you don’t inform your fans on other social media platforms that they can leave reviews on Facebook, they may never know. People who are interested in your brand can then follow you on Facebook, where they can leave reviews and testimonials.

You can embed social media profiles on your website so visitors can engage with your posts and follow you to learn more.

Call to Action for Facebook Reviews

If you want to get more Facebook reviews, make sure your website has a clear CTA button . You most likely already have social icons on your site that connect to your different social media platforms, including Facebook.

You can take this a step further by using a CTA specifically for the reviews and recommendations. Consider using a plugin to do this. When your site visitors see a feed with real customer reviews, it can boost their confidence and trust in your brand. 

Leverage Facebook Check-Ins

Most social media users enjoy sharing what they’re doing and where they are with their followers, which is why many people use Facebook to ‘check in’ to places. Check-ins are Facebook’s version of geotags and help increase your Facebook presence.

When someone checks in to your business on Facebook, it shares the post with their followers. A check-in is a type of recommendation , especially if it includes photos or a compliment. Recommendations and posts from friends could impact people .

So, how can you encourage your customers to check in to get more reviews? Following a user’s check-in, Facebook will typically send an automated reminder asking them to rate or review their experience. A gentle nudge may be all that is needed for them to leave a recommendation.

Consider rewarding customers for checking in. You could, for example, give them a discount or something for free. A small motivation can encourage customers to check in and, eventually, leave a review.

Be Responsive

By participating in the reviews, you can help visitors form a positive view of your company. One way of doing this is to respond to every review you receive, both positive and negative .

This creates a sense of transparency and authenticity. While your first reaction to a negative review may be to delete it, negative reviews can actually be beneficial. According to research, negative reviews can increase conversions by 67 percent. Also, negative reviews offer a chance to show strong customer service.

You can turn on page notifications to make responding to Facebook reviews easier. You’ll know right away if someone leaves a review, allowing you to respond quickly. You can set up notifications for any activity on your page. Click the Turn On link next to New Page Reviews if you only want to receive notifications for reviews.

Send Email Invitations

Email marketing can be a great tool to promote your brand, convert visitors, and ask for feedback. Email marketing can generate a return of $36 for every $1 spent.

After a customer buys something from you or used one of your services, it is a good time to ask for a review. Sending a follow-up email after the sale will help you achieve this. You can email your new customers asking them to leave a review on Facebook. You can sweeten the deal by providing discounts, coupons, free trials, or other rewards. 

Use Chatbot on Facebook Messenger

As technology improves, chatbots are getting more attention. And as they make advances into the customer service and marketing industries, they’re proving to be quite valuable.

Messages sent by chatbots have higher open rates, and as customers get used to them, they’re useful tools to have.

Using a Facebook Messenger chatbot to ask for a review can help you connect with a large number of new people. That means more reviews for your company.

How to Enable Facebook Reviews for Your Business Page

It’s worth double-checking if you’ve just created a new business page on Facebook or are not sure whether reviews are enabled. To enable reviews on your Facebook page, login, then click the Settings tab in the top-right corner, followed by Templates and Tabs in the left-hand navigation.

There should be a Reviews item under the Tabs section. If there isn’t one, scroll down to the bottom, click the Add a Tab button, and then choose Add Tab next to Reviews.

Click the Settings button to the right of the Reviews tab. Make sure the switch next to Show Reviews is turned to the ‘ON’ setting.

When you’re done, press the Save button.

By visiting your page, you can make sure that you have properly enabled Facebook reviews. There should be a Reviews tab in the left-hand column.

The rating of a business page on Facebook is based on reviews and recommendations. Users can only see your page’s rating if you have the recommendations turned on.

Benefits of Facebook Reviews

People no longer use Facebook only to communicate with family and friends. They use it to find and connect with brands, products, and services. They also use it to express their ideas and opinions. Reviews on Facebook sit at the meeting point of these two use cases. 

Customer feedback plays an important role in online marketing. According to research, 82 percent of consumers read and trust local business reviews . In fact, 91 percent of 18 to 34-year-olds trust online reviews just as much as personal recommendations.

Improve organic reach

Positive reviews and recommendations can increase the visibility of your business on Facebook. They appear in the News Feeds of the reviewer’s friends or when someone asks for recommendations. This increased visibility has the potential to attract more customers.

Facebook is the most common place for 55% of people to learn about new brands and products. Meanwhile, 66% are likely to share their thoughts, experiences, and opinions on this platform about their purchases.

Enhance credibility

A collection of positive reviews and recommendations acts as social proof , showing that the business you run provides a great client experience and is trustworthy and reliable. This can convince prospective customers to choose your products or services over those of your competitors.

Customer reviews impact social platforms, such as Facebook. According to research, two out of every three Facebook users visit a local business page at least once a week. About a third of users use the platform to look for reviews and recommendations.

Better ranking

Positive reviews can also help you rank higher in search engines, as search engines like Google consider user-generated content , such as reviews when determining search results.

When potential customers see lots of positive reviews, they are more likely to trust your business and be confident in their decision to use your products or services. 

Final Thoughts

Your Facebook business page is a key component of your social media marketing strategy. It’s a good idea to concentrate on increasing the number of reviews you receive if you want to make the most of the page’s value and use it to attract new customers. Promote your Facebook page on other social media platforms and embed social media profiles on your website to get more reviews. For increased visibility and recommendations, use clear call-to-action buttons and encourage customers to check in on Facebook. Responding to all reviews, positive or negative, shows transparency and authenticity. Use email invitations and Facebook Messenger chatbots to ask for reviews, boosting your organic reach, credibility, and potential ranking in search engines.

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How to Get Facebook Reviews for Your Business Page (15 Easy Ways)

Wondering how to get Facebook reviews with ease?

Since it’s the largest social network in the world, Facebook business reviews can be a great way for your brand to get ahead of the competition.

But getting customers to leave reviews on your Facebook page can be tough.

In this article, we’ll show you how to get customer reviews on your Facebook business page and easily transform people into customers.

Here’s a table of content to help you navigate this article quickly. Click any section to jump right to it.

• Enable Reviews for Your Facebook Page
• Promote Your Page on Other Social Media Platforms
• Embed Facebook Reviews on Your Website
• Add a Facebook Review Widget
• Send Email Invitations to Recent Customers
• Write a Facebook Post Asking for Reviews
• Ask for Reviews via Facebook Messenger
• Send SMS Messages Asking for Feedback
• Enable Notifications for New Reviews
• Respond to Negative Reviews
• Answer Comments and Questions From Fans
• Promote Stand-Out Reviews on Facebook
• Encourage Facebook Check-Ins
• Ask for Reviews in Person
• Offer Discounts and Rewards

Before we get started with our list, let’s see how adding Facebook reviews can help your business.

What Are the Benefits of Facebook Page Reviews?

According to our detailed research on social media statistics , Facebook has more than 3 billion monthly active users. It’s definitely one of the best social media platforms to promote your brand’s products or services online.

By getting Facebook reviews and testimonials for your brand, you’re leveraging social proof in your marketing strategy to improve your online presence.

Here are other benefits of Facebook reviews for small businesses and big brands alike:

• Make your brand’s online reputation more credible to potential customers
• Increase the organic reach of your posts by boosting Facebook page engagement
• Gain the trust of your Facebook page fans and potential customers
• Promote positive customer reviews directly on your page
• Get to the top position in the Facebook professional services finder
• Positive reviews act as social proof , which convinces more people to buy from you
• Boost your site’s SEO when you embed relevant and keyword-rich reviews feeds

Follow the Guidelines for Facebook Business Page Reviews

Before gathering Facebook reviews on your Facebook page, it’s important to check out Facebook’s guidelines and community standards for business recommendations .

According to these recommendations, Facebook reviews should:

• Focus on the product or service offered by the business
• Be based on the user’s personal experience
• Not be from anyone who manages the page for that business

If your reviews don’t meet these guidelines, you can request them to be removed.

With that, let’s take a look at the easiest way to get Facebook reviews and boost your sales.

Easiest Way to Get More Reviews for Your Brand

For a simple way to get tons of Facebook reviews, you can embed review feeds on your site using a WordPress plugin.

And the best option that you can use is the Reviews Feed Pro plugin.

Business owners like you use this plugin to create, customize, and embed review feeds on your website in just a few simple clicks — no coding needed.

On top of showing Facebook reviews, you can show feeds with reviews from highly trusted platforms and review sites, like Tripadvisor , Yelp, Google Reviews , Trustpilot and more.

With the plugin’s visual customizer, you can quickly and easily customize the templates and design of your Facebook review feeds using the customization options on the left-hand side.

Plus, Reviews Feed Pro automatically copies the design of your WordPress site. So, your review feeds will perfectly match your branding and look beautiful right away.

The best part?

Reviews Feed Pro comes with a helpful support team who are always ready to lend their expertise and help you out.

Ready to get more Facebook reviews with ease? Grab your copy of Reviews Feed Pro here .

To learn more, you can look at this guide on how to embed Facebook reviews on your WordPress website .

How to Get Facebook Reviews (15 Proven Ways)

Now, let’s go ahead and look at our tried-and-tested methods that you can use to get more Facebook reviews for your brand.

1. Enable Reviews for Your Facebook Page

The first thing to do is make sure you’re allowing visitors to see and leave Facebook reviews.

To do that, first, start managing your Facebook business page and click on the Settings option on the left.

Doing that will allow you to change the settings of your Facebook page.

Next, click on Privacy to change your page’s privacy settings.

On the left, click on the Page and tagging option to continue.

Finally, look for the option labeled Allow others to view and leave reviews on your Page? and toggle it on.

You can now start collecting customer reviews with star rating and Facebook recommendations from your customers, which will be displayed on your Facebook account’s Reviews tab.

Then, you can also add a short call-to-action in your posts to encourage customers to review your business.

For more details, you can look at this tutorial on how to create the perfect call-to-action .

2. Promote Your Page on Other Social Media Platforms

If you’re not telling fans on other social media platforms that they can leave reviews on Facebook, they might never find out.

So it’s crucial that you cross-promote your Facebook business page on the different social channels you own, including Twitter, Instagram, and YouTube .

It doesn’t have to be anything fancy. You can simply promote your page or group on other social platforms and ask people to join you.

That way, interested people can follow your brand on Facebook, where they can leave reviews and customer testimonials .

Want to kickstart your social media following on all these platforms?

You can embed social media feeds on your website so visitors can interact with your posts and follow you for more.

3. Embed Facebook Reviews on Your Website

By embedding Facebook reviews on your homepage, you can encourage website visitors to leave more reviews of your brand.

After all, you’re showing people that you check your reviews and listen to what they have to say.

It’s easy to embed a feed of Facebook reviews on your website. All you have to do is use the Facebook Feed Pro plugin from Smash Balloon.

With a few clicks, you can seamlessly connect your page and display beautiful Facebook feeds styled to match your site design.

To help you do this yourself, we’ve put together this guide on how to add a Facebook reviews feed to your WordPress website .

4. Add a Facebook Review Widget

Another way to convince people to leave reviews is to embed a Facebook review widget.

That means anyone browsing your feed only needs a click to visit your Facebook business page and leave a review.

For instance, you can easily add your Facebook reviews feed to your sidebar or footer areas using Facebook Feed Pro .

Then, you just need to edit the Facebook feed header to something that will encourage your site visitors to review your business, like this:

Using Reviews Feed Pro, you can even embed review widgets to show reviews from other major platforms like Tripadvisor, Yelp, and Google Reviews.

The best part is that you can do this for your own website — even if you’re a WordPress newbie. Check out how to add a social media review widget to your website for more information.

5. Send Email Invitations to Recent Customers

Did you know that email marketing can return $36 for every $1 you spend?

Email marketing can be a fantastic way to promote your brand, convert visitors, and get reviews.

You can directly send an email to your new customers and ask them to drop you a review on Facebook. To sweeten the deal, you can try offering discounts, coupons, free trials, and more.

If you want to get started with email marketing, here are some great ways to grow your email list .

6. Write a Facebook Post Asking for Reviews

Sometimes, satisfied customers on your Facebook page might have just forgotten to leave a review.

To fix this, you can create a new post on Facebook and remind your customers to leave a review.

You can also add an engaging image to the Facebook post so you’ll have an easier time grabbing people’s attention.

As a bonus, you can also use Facebook Feed Pro to embed photos and remind website visitors to leave reviews.

7. Set Up a Chatbot on Facebook Messenger

Chatbots are getting more attention as technology improves. And as they continue to make inroads in the customer service and marketing industry, they’re proving pretty valuable.

The fact is, messages sent by chatbots tend to have higher open rates, and with customers getting used to them, they’re tools worth utilizing.

Asking for a review using a Facebook Messenger chatbot can help you reach lots of new people easily. And that means more reviews for your business.

If you think a chatbot can be helpful, check out our full list of the best Facebook marketing tools .

8. Send SMS Messages Asking for Feedback

Did you know the majority of all searches for local businesses nowadays happen on mobile devices?

The truth is, much of the online world is navigated by mobile now, so collecting reviews in this way makes it super convenient for your customers.

You can use the power of mobile to get more Facebook reviews by asking customers to leave a review via SMS.

If customers have opted in to receive updates via text message, send them a short message containing a link to leave feedback on your Facebook page.

Just make sure you keep your messages short and to-the-point, so people are more likely to read through them.

On top of Facebook pages, you can use SMS messages to grow your Instagram account , Facebook group, Twitter page, and more.

9. Enable Notifications for New Reviews

If you aren’t notified when people leave new reviews, you can’t respond to them or share them with others.

The easiest way to solve this is to enable notifications for new reviews. That way, Facebook will let you know whenever someone leaves a new review.

To enable notifications for new Facebook reviews, follow these steps:

• Go to your Facebook page
• Click Settings on the left column
• Click Notifications
• Next to New Page review, click Turn On

Once that option is activated, you’ll be notified whenever someone leaves feedback on your Facebook business page.

And if you get negative Facebook reviews , you can now respond to them immediately.

10. Respond To Negative Reviews

While bad reviews can harm your brand, there are ways you can turn them into positive reviews.

Here are the steps you can take when faced with a negative Facebook review:

• Respond to the review as fast as you can
• Start by politely apologizing for the problem
• Offer them ways to reach out to your support team
• Remind them to change the review score if you helped solve the issue

By helping a customer with a problem like this, you can improve your brand’s reputation and encourage others to leave their feedback as well.

We’ve got a full article on how to handle negative Facebook reviews here that you can check out.

11. Answer Comments and Questions From Fans

Following on from responding to negative feedback, you should also reply to comments on your Facebook business page and questions from potential customers.

If people see your page is busy with activities and conversations about your product, they’re more likely to ask their own questions.

Plus, answering questions removes obstacles that prevent people from shopping with you.

Even better, if customers have a great experience with the buying process, they’re much more likely to leave a review describing that positive experience.

You can also embed Facebook posts on your website to show these interactions to your visitors.

12. Promote Stand-Out Reviews on Facebook

Actively highlighting the feedback you receive on Facebook is another way to draw attention to your reviews tab.

You can make it a regular feature to promote the best reviews on your page to celebrate your customers and add a call to action for others to leave their own feedback.

Why not run a Facebook Live stream where you read out your recommendations, making it an event your fans can rally around and engage with?

Pro-tip : Are your reviews presented as videos? You can also use Custom Facebook Feed Pro to embed Facebook videos on your website .

13. Encourage Facebook Check-Ins

The likes of Foursquare made virtual check-ins to business locations a viral trend.

Facebook took that functionality and added it to business pages where customers can check-in, notifying friends of their location.

Facebook’s check-in functionality also has a nifty feature to help you collect reviews. After someone checks in, they receive a message from Facebook afterward, asking them to review the business.

For a lot of business pages on Facebook, it’s another excellent way to get more reviews for your Facebook page.

On top of getting new reviews, you can also get tons of Facebook likes for your page this way.

14. Remember to Ask for Reviews in Person

Most of the tips in this article focus on getting Facebook reviews online.

But if you have a physical business, you have a great chance to remind them to leave a review on your Facebook page.

You can do that verbally or with reminders around your store. For instance, you can add the review URL on your receipts, hang up signs in your store, and so on.

We’ve got a list of the best visual content creation tools to help you design beautiful signs with ease.

15. Offer Discounts and Rewards

You can also give out discounts or rewards to people in exchange for Facebook reviews.

Here are a few examples to help you get started:

• Offer a discount coupon
• Enter people into an online giveaway
• Give out free product samples
• Offer a free trial of new products

Give these offers a try, and you can see which works best for your business. In some cases, it might be best to run your incentives for a limited time.

In some states, offering incentives for reviews is forbidden or requires disclosure, so make sure to check your local laws.

If you want to run a giveaway for people who leave reviews, check out our list of the best WordPress giveaway plugins .

There you have it!

In this article, you’ve learned how to get Facebook reviews for your business page. Give these a try, and you can improve the trust of your customers, increase sales, and grow your business.

For a simple way to get lots of Facebook reviews, you can embed a reviews feed on your website. As a result, you can easily grab people’s attention and remind them to leave a review.

Ready to embed Facebook review feeds? Get your copy of Reviews Feed Pro here .

If you’re interested in increasing your Facebook page engagement, check out our tutorial on how to display a Facebook Events calendar on your website .

Hi! Just wanted to ask – what do you call the picture on No. 5 (Send Email Invitations to Recent Customers). How do I make one? Is there an app or a website? I can’t seem to find how to make one online. Thank you!

Hi Joanna, thanks so much for your question.

That picture is a screenshot from an email newsletter. You can recreate it by adding individual call to action buttons in the body of the email, or, depending on which email provider you use, they may have social media buttons you can embed.

Hope this helps! 🙂

Hi i log in to facebook but is saying account disabled so how am i going to do it

Hi Victoria,

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How to Turn on Reviews on Facebook

Laura Nelson, VP of Marketing

• October 22, 2020

Facebook continues to be one of the most critical social media platforms for small businesses to tap into. Over 90 million small businesses using Facebook and 7 million leverage the platform for advertising. With these stats in mind, it doesn’t come as a surprise that companies continue to incorporate Facebook into their online reputation management efforts. 

One of the most popular features that a Facebook Business page offers is the option to enable and showcase customer reviews. This is especially critical as it is a factor consumers keep in mind before choosing to engage with a business. In fact, Facebook has an advantage over other social networks in this regard, with the platform influencing buying decisions 7 times more than its competitors. 

Because of the visibility and exposure that Facebook can provide for small and growing enterprises , if you haven’t already turned on your Facebook Business page’s review functionality, you certainly should now! 

After all, your customers trust online reviews just as much as they would a recommendation from a friend or family member.

How To Enable Reviews On Your Facebook Business Page

Enabling reviews on Facebook can help build your businesses SEO strategy, brand presence, and boost your profitability in the long run. 

Believe it or not, the process is a lot simpler than it sounds too! With five easy steps, you can turn on Facebook reviews. Here’s everything you need to know:

Step #1: Log in to your Facebook Business page

• Step #2: Click on the “Settings” tab

Step #3: Navigate to “Templates and Tabs”

• Step #4: Enable Reviews through the slider

Now, this step may seem pretty obvious but is required for you to access your Facebook Business page or utilize any of the functionalities Facebook offers you for businesses. 

You want to make sure you log in through the associated administrator account for your Facebook Business page. If you’re already logged into your personal Facebook account, it’s also easy to switch over to your Facebook page.

Step #2: Click on the “Settings” tab 

Once you’re logged in and have navigated over to your Facebook Business page, locate the “Settings” tab on the page’s top right corner.

This button will take you to the page required to manage all the nitty-gritty components associated with individual page settings and your Facebook business profile overall. 

And, yes! This includes the reviews section as well!

WANT MORE FACEBOOK REVIEWS?

Download our free guide to discover the best ways to get more reviews for your Facebook profile, fast!

A left menu will appear, showcasing various settings options for you to choose from. The option that is in bold indicates which settings page you are currently viewing (for example, in this case, the General page is now on display).

Select the fourth option from the left-hand side menu titled “Templates and Tabs.” This menu has to do with managing your business page’s components that are on display to your customers. 

Step #4: Enable Reviews Through the Slider

Go down to where it says Reviews, and select the slider off to the right and make sure it is set as seen in the photo below, highlighted blue and on!

Resources To Get More Facebook Reviews

You’ve turned on Facebook reviews for your business page, and customers can finally start dropping in those star ratings and positive reviews you deserve! 

But, as with most online marketing tactics, it doesn’t stop there. 

Turning on Facebook reviews is just the first step in a long journey to growing your reviews and reputation on Facebook. 

There are several strategies and resources you can equip yourself with to get more Facebook reviews over time. 

These include the following: 

Embed Facebook reviews widgets on your website

Positive Facebook reviews can also be showcased on your website or other social media platforms through widgets. Showing potential customers the star reviews you’ve gained is a method of social proof. 

Other customers who have shopped with you may also be more encouraged to drop in reviews if they see reviews. This is especially beneficial for small and local businesses, where mutual friends and family may be using the same service. 

Enabling the use of widgets will also make it easy for customers on other platforms to be redirected to your business profile on Facebook directly without having to do a manual Google search for your business name. 

Share Google reviews on Facebook

Suppose you already have an established business profile with several reviews on Google, but you’re just getting started on Facebook. In that case, you can “borrow” your Google My Business success and share it on Facebook’s platform. 

Pro-tip : tagging customers directly on Facebook, who have left positive reviews on your Google business listing, is also an innovative way to engage with them directly . They may even share the post on their profile, allowing your business to gain more visibility through their extended Facebook networks and linking back to your Google page as well, which provides further detail on how to reach you (ex: your phone number.)

Make Review Request Email & Social Media Campaigns

As mentioned in the previous point, email marketing and social media campaigns are a smart way to boost your brand image to both an existing pool of customers as well as new customers simultaneously. It’s crucial to engage with customers throughout their customer journey, and even more so after a sale or service is complete.

You want to ensure your customers are happy and content with the level of service you’ve provided, and if so, give feedback online.

Pro-tip: create Facebook review email/social templates that you can keep handy. This will save time, allowing you to easily shoot out review requests without getting hung up on the structure or the way you frame it. 

Of course, it’s best to customize the requests to write a review depending on your business’s nature and the customers you deal with, but it’s better to be prepared with a bag of tricks than to stress when the opportunity comes!

Facebook provides a multitude of value offerings for businesses that are willing to give it a try. Nothing should hold small business owners and business managers back from wanting to grow their business, especially when there are so many useful tools and platforms to leverage in today’s digital marketing platform. 

So, what are you waiting for? 

Set up that Facebook Business page and get those business reviews flowing !

You've enabled reviews on your Facebook page. Now what?

Discover the best ways to get more reviews for your Facebook profile, fast!

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How to get reviews on facebook: the ultimate guide to earning facebook reviews.

Reviews play a fundamental role in building trust with your audience and can ultimately influence their decision to buy. Since many people rely on Facebook for recommendations and reviews, you want to take advantage of this opportunity and help your business drive more leads to choose your company.

On this page, we’ll discuss how Facebook reviews impact businesses, how to enable reviews on your page, and how to get more reviews on your Facebook profile. If you need help managing your reviews, call us today at  888-601-5359  to speak with a strategist about our  review management services .

How Facebook reviews impact business

Facebook reviews impact your audience’s perception of your business.

The better the reviews you have, the more authentic and unbiased the perception people will have of your business.

And since people want to buy from companies they can trust, they use the opinions and experiences of others to help them determine who to buy from. Because of this, reviews have a lot of influence on purchasing behaviors.

If you want to make a positive impression on your audience, you must invest in obtaining and maintaining reviews on your profile.

Facebook reviews  matter to your business  because:

• 12x more is the amount customers trust online reviews over product descriptions
• 92% of consumers read online reviews to learn more about a business
• 80% of consumers say online reviews have changed their minds about purchase

And since Facebook has recommendation mechanics built into their platform, you’ll be getting both social mentions and authority every time someone makes a mention.

Why ratings became recommendations on Facebook

A major reason why Facebook implemented this change is the hope that the new format will encourage users on the social network to write about their experiences with more detail.

Customers can be more honest in their recommendations since they don’t have to worry about giving the “correct” rating for a company. You’ll get less spammy recommendations as well since people can’t leave a one-star rating out of malice.

Recommendations are better than star ratings because they have a wider range of word-of-mouth travel on social media than traditional star ratings.

Extensive reviews provide users with more authentic and meaningful information and provide businesses with higher chances of gaining more customers and building online trust.

Recommendation ratings are based on how many people recommend or don’t recommend a business’s page. Facebook also takes pasting ratings into account when deciding on your score.

Unfortunately, Facebook doesn’t provide any more additional information on what the actual formula for the rating is other than that  only public recommendations  count towards the score.

Tags and audience settings

When a person selects yes or no for a recommendation, they have the option of commenting on what they would recommend about the company for yes, or what the company could improve on for no.

They also have the option of choosing their audience: “Public,” “Friends,” “Friends of Friends,” “Only me,” or “Custom,” which lets you select lists and tag users as well as choose anyone to exclude.

Often, recommendations also allow the user to select tags that they can use to mark their experience with your business.

Negative recommendation:

Positive recommendation:

Facebook implemented this change in hopes that the new format will encourage users on the social network to write about their experiences with more detail.

More extensive reviews provide users with more authentic and meaningful information and helps businesses address issues better and build trust with their customers.

How to get the reviews tabs to show up on Facebook business pages

Your reviews tab should be on by default for most page templates, but if your Facebook review page is not showing, here’s what you can do:

• Go to your business page’s on Facebook
• Click on “Settings” in the top right corner of your page
• Go to the “Templates and Tabs” option in the left-hand column

From here, you can do two things:

Slide “Use default tabs” in the right-hand column to “On” Default tabs will make it so that your reviews tab is showing since your reviews are one of your default tabs.

You may not want to do that if you’ve made any changes to your tabs (such as switching a tab off or moving it around) since any changes you make to your tabs will automatically turn default tabs off.

If that’s the case, you can instead head down to your reviews tab and turn it on from there.

If the reviews tab doesn’t show at all in the right-hand column under the “Templates and Tabs” option, you may need to scroll to the bottom of the list and select “Add a Tab.” From there, find “Review” and select “Add Tab.”

How to monitor your Facebook reviews

Checking your Facebook reviews is a simple task, but an important one. It’s critical that you regularly monitor and respond to reviews, so your customers know that you actively listen to what they say about your business.

Once you have your reviews tab set up, you can check out the reviews you have from your company’s Facebook page by clicking on the “Reviews” tab in the left-hand navigation menu.

The reviews tab is where you can check your reviews and your recommendation rating. It’s also where users can head to make recommendations and respond to others.

How to report spammy or fake reviews on Facebook

Facebook lets you report false or spam recommendations that you may receive.

When you report a recommendation, you select a tag based on which  Facebook Community Standard  the review violates. Here are a few common reasons to review a review:

• REcommendation not relevant

If you need to report a recommendation, follow these steps:

• Head to the “Reviews” tab on your Facebook Business page
• Find the recommendation post you want to report
• Click the three dots in the top right corner of the post
• Select “Find Support or Report Recommendation”
• Choose the tag the unfair recommendation best fits
• Hit “Send”

5 ways to encourage more reviews on Facebook

Once you have your recommendations enabled on Facebook, you’ll want to start encouraging more reviews from your customers.

To get authentic reviews, follow the guidelines you’re subject to with your business, whether it’s local guidelines or Facebook’s guidelines. You want people to give their honest opinion of their experience with your business, so your approach to obtaining reviews is critical.

Here are six ways to encourage more reviews on Facebook:

1. Make the Facebook recommendation process simple

Also, make sure that the process to make reviews is as simple as possible. The easier it is for your customers to make reviews, the more likely they are to finish the process.

Any time you encourage reviews like with email follow-ups or handouts, be sure to include links to your Facebook reviews tab (which can be found in the same section you enabled reviews). Don’t forget to include directions that explain how to leave recommendations.

2. Use email follow-ups

Email follow-ups  are one of the best ways to ask your customers for recommendations on Facebook.

Whenever someone makes a purchase or uses your services, you can send them a follow-up email asking them how their experience went.

If you’re a service business, you want your customer’s experience to be fresh in their minds, so send the email as soon as possible.

With ecommerce businesses, you want to give people a chance to try out your products and see if they like them, so wait a few days before sending your email so they have the chance to try them out.

Don’t forget to provide a link to your company’s Facebook review tab so your customers have easy access to writing their testimonials.

3. Use clear CTAs

Don’t be afraid to ask for recommendations.

Your customers will understand that you want to know how their experience went and what you can do to make it better, so you can ask for reviews.

The best way to ask is by using recommendation specific  calls to action (CTAs)  in your content.

When businesses ask for reviews, they should be direct and honest about what they expect from their audience, so when creating content for the purpose of reviews, tell your customers that you’d appreciate a review.

You can use a CTA like “Share your experience with us!” to encourage people to review their experience.

Don’t forget to include a link to your Facebook page on your website. Your customers will have an easy way to provide meaningful feedback about how their experience went with your company.

Customers will be more likely to share their experience if they can find previous recommendations easily.

Additionally, there may be instances where your customers will leave feedback about their experience with your business in comments instead of reviews. These comments offer you a good opportunity to thank your customers and ask them to provide that information in a review for future customers’ reference.

4. Encourage check-ins

With the Facebook app, users can go to a brick-and-mortar store’s Facebook page and check-in when they visit in person.

If your business has a physical location, enabling check-ins on your Facebook page can help you gather reviews, so encourage visitors to check-in and post a photo of themselves at your location.

To enable check-ins:

• Click on “Edit Page Info” on the top-right side of your Page (next to “Settings”)
• Scroll down to the “Locations” section on the right-hand column
• Check the box that says “Has an Address”
• Type in the address of where you would like people to check-in
• Scroll below the map that shows up after typing in your location
• Check the box that says “Customers visit my business at my street address”

This last box enables both the map and your check-ins.

Here are some ways you can ask people to check-in when they visit your location:

• Place a sign near your door encouraging users to check in to show others their experiences in-store
• Add another sign near your register that also encourages check-ins
• Include a CTA to your receipts asking for a review of their experience with a check-in
• Place check-in CTAs on product labels and signs
• Run ads with in-store only coupons
• Install wall art or large art pieces that visitors want to take selfies with

These strategies encourage more people to check-in so they can review your business later.

5. Say thank you

Respond promptly to any reviews you get with a “thank you!” Responding to the recommendations you gather is one of the best methods in generating more reviews.

When you respond individually to recommendations, you have a conversation with your customers. You show that their experience matters to you and that you’re grateful for their recommendation. You’ll build relationships with your customers and show how much you value them as individuals.

When visitors to your Facebook page see these interactions, they’ll be encouraged to form relationships with your business and leave recommendations of their own.

Even when you get negative recommendations, thank the person for their input and apologize for anything that went wrong. Think about how you can implement their concerns and suggestions, and tell them what you plan to do to improve or resolve the situation.

WebFX is a Partner in Driving Results

Hear from HydroWorx, who saw a 131% increase in organic forms by partnering with WebFX

WebFX can help you manage your Facebook reviews

Managing your online reputation is a critical component of your business. From encouraging reviews to managing and responding to them, it takes work to build your online reputation. If you’re too busy running your business to focus on manging reviews, WebFX is here to help.

At WebFX, we offer  online review management  along with our full range of  digital marketing services . With over 28 years of experience, you can count on us to help you manage your business’s online reputation while you worry about taking care of your customers.

When you partner with us, you partner with someone you can trust. Don’t believe us? Check out our list of  over 1,100 client testimonials  and  recommendations  on Facebook.

Contact us online  or call us at  888-601-5359 . check out our free guide, “everything you should know about facebook advertising” to learn how WebFX can help you get and manage your Facebook online reviews!

Table of Contents

• How Facebook Reviews Impact Business
• Why Ratings Became Recommendations on Facebook
• Tags and Audience Settings
• How to Get the Reviews Tabs to Show Up on Facebook Business Pages
• How to Monitor Your Facebook Reviews
• How to Report Spammy or Fake Reviews on Facebook
• 5 Ways to Encourage More Reviews on Facebook
• 1. Make the Facebook Recommendation Process Simple
• 2. Use Email Follow-ups
• 3. Use Clear CTAs
• 4. Encourage Check-ins
• 5. Say Thank You
• WebFX Can Help You Manage Your Facebook Reviews

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Facebook Reviews: An Effective Guide

Table of Contents

With over 2 billion users, the social media giant Facebook is a powerhouse in digital advertising. With the ability to connect with people on all screens, Facebook is a great marketing platform for businesses worldwide. The Facebook Business Page offers the option to enable and showcase customer reviews. Your Facebook reviews can be the difference between a purchase and a pass.

Reviews are an integral marketing strategy businesses could harness to improve their brand image, boost online reputation, expand visibility, and influence buying decisions. The great news is it’s easy to enable the review functionality on your Facebook Business page! Let’s see how in this article.

What are Facebook Reviews?

Facebook reviews or recommendations, are the feedback people give to a brand based on their experience with the brand’s product/service. Businesses can leverage reviews to establish trust, build reputation, and increase visibility .

Facebook business reviews, just like those on other business platforms, are valuable marketing assets for companies. They’re targeted at making your brand more discoverable and trustworthy. Consumers use these reviews to make buying decisions. People need social proof to know whether your product or service is worth their time or money.

Reviews are also helpful for understanding customer experience. They’re a big deal, so use them to your advantage to improve the consumer experience, attract more customers, and beat the competition.

How do Facebook Business Reviews work?

As a Facebook Business page owner trying to leverage reviews for your brand’s success, you must first enable reviews on your page. Doing so can boost your brand’s online presence , build your Search Engine Optimization strategy and boost profitability.

After enabling reviews, a query field appears in the “Recommendations or Reviews” section with the question “Do you recommend (business name)?” Your customers can respond by pressing the “Yes” or “No” button and adding further context to their recommendations, including text, photos, and tags.

How To Enable Reviews On Your Business Page 

• Log in to your Facebook Business page.
• Click on the “Settings” tab on the Manage Page section.
• Navigate to “Templates and Tabs”
• Enable Reviews through the slider

How Do I View Facebook Reviews on My Business Page

• Go to your business page.
• Click on the “Recommendations or Reviews” tab under your profile picture.
• To find specific recommendations, apply the “most helpful” or “most recent” filter to sort your reviews.

How Do I Respond to Facebook Reviews on My Page?

Reviews appear like posts in the “Reviews or Recommendations” section of your Facebook Business page. You can respond to them by reacting with a “like” or “love” or commenting. When responding to a review on your page, ensure you’re doing so with your Facebook business account and not your personal profile.

The reviews on your page might not always be positive. So, learn how to respond to negative reviews as you do positive ones.

How your brand handles praise or criticism from customers determines the success of the brand. Brands can stand out by choosing the right words and taking feedback to heart.

The Bottom line

The Facebook Business Review program is designed, so customers can leave quick feedback about their experience with your offerings. Reviews are valuable social proof for consumers. Consumers are more likely to trust a business with reviews than one without.

Reviews serve as a natural SEO rank booster ; they boost your page visibility and build reputation and profitability in the long run. You should leverage this Facebook feature for your brand’s success.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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How to manage reviews on Facebook

Facebook remains the Internet’s most popular social media platform, with almost three billion active users . That makes Facebook one of the most influential places to grow your local business.

Up to 55% of consumers confess to using Facebook as a place to discover a new business. And approximately two out of three users visit a Facebook Business Page every week.

Thanks to these compelling stats, you may want to reconsider if you haven’t activated the Facebook reviews tab — now called recommendations — on your Facebook Business Page .

Whether you own a window cleaning company, dog grooming business, or automotive service, Facebook reviews will help more customers connect with your local business.

Before we get into how to manage reviews on Facebook, let’s first break down what Facebook reviews and recommendations are.

Free Guide & Checklist: How To Respond To Reviews

What are facebook reviews and recommendations.

Facebook reviews and recommendations are where potential customers can read about other customers’ experiences. Facebook reviews are like Google and Yelp reviews and hold just as much clout.

What’s unique about Facebook reviews is that Facebook did away with the five-star rating system and replaced it with a recommendations feature. Now users simply choose “yes” or “no” to recommend a business rather than give it one, three, or five stars.

After selecting yes or no, customers are asked to add more context to their recommendation with a small write-up and a photo. And if they really like your business, they can share their recommendation with friends by posting it on their wall.

Another prominent feature is that if someone tags your business elsewhere on Facebook, like a recommendation in a local mom’s group, Facebook will ask the user if they want to recommend your company.

Turning on reviews and recommendations is wise for any local business owner. Positive reviews and recommendations will help to build your online reputation and attract new customers.

Why your business needs reviews on Facebook

One study shows 98% of consumers read online reviews about local businesses, and 78% will rely on the Internet to learn more about a local business. In fact, online reviews carry equal weight to personal recommendations from friends and family.

When running a small business, you work extra hard to build trust with your customers. New customers, especially, need social proof to make an informed purchase decision.

Because of this, it’s essential to include a reviews section on your Facebook Business Page.

Three ways to manage reviews on Facebook

You should monitor your Facebook review ratings regularly. Your rating can drop if you haven’t received new reviews in several months or received several negative reviews in a row.

Follow these three tips to manage reviews on Facebook.

1. Use a reputation management software

Using a software solution like Broadly can make keeping tabs on your Facebook reviews more accessible. Logging on to Facebook to check your page is cumbersome, and it’s too easy to waste precious time on the endless scroll.

Broadly helps you stay focused, monitor and respond to customer reviews on various platforms, and even makes collecting new reviews easy!

2. Ask for Facebook reviews

Proactively asking for Facebook reviews is the best way to keep a steady stream of positive reviews rolling in.

If you don’t ask customers for reviews, you’ll be missing out on opportunities to influence other potential customers with positive feedback. Up to 73% of consumers reading reviews are looking for recent reviews, so it’s essential to keep them fresh.

One slick way to get more reviews is to embed Facebook Reviews into your website and other social platforms. Showing off your existing positive reviews can encourage others to leave a review. Check out our guide on how to embed Facebook reviews on your website.

Another option is to use a review management software like Broadly . Broadly helps capture your customer’s feedback by sending out your Facebook review link via SMS text or inside an automated post-purchase email template.

3. Respond to Facebook reviews

Facebook reviews and recommendations appear in the same format as a regular post in a Facebook feed. This makes responding easy because it’s the same as commenting on a friend’s post. Besides commenting, you can also give the recommendation a “like” or “love.”

Other people can also like and comment on Facebook reviews, making it an interactive customer experience.

When responding to Facebook reviews, ensure you’re responding from your business page and not your personal account — it’s easy to overlook this! Avoid using the wrong account with Broadly . Since Broadly is linked to your Business Page, you’ll never have to worry about accidentally replying to a business review with your personal Facebook account.

Should I respond to negative reviews?

According to research, 55% of consumers are more likely to try a business if the business owner has responded to reviews — positive or negative.

Negative reviews are part of having an online presence. If you receive one or two bad reviews, don’t despair. Approach responding to negative Facebook reviews as a regular part of your digital marketing strategy.

Learn how to respond to negative reviews and show your customers you can handle criticism as effortlessly as praise. Use it to show off your stellar customer service by turning a negative into a positive, and you will attract new customers.

Can I remove fake reviews on Facebook?

Sadly, the Internet is full of spammers and bots, so there’s a good chance you’ll end up with a fake review on Facebook.

The good news is you can report a review or recommendation that doesn’t follow Facebook’s community standards . Facebook will review your request and remove the fake review if they find it violates their policies.

How do I remove reviews from Facebook in 2022?

As of now, you can’t remove individual reviews and recommendations from your business page. If you don’t want customers to leave reviews, you can turn the feature off — although we don’t recommend this!

Thankfully, it is straightforward to request the removal of a fake review or recommendation.

Follow these steps:

• Head to your Business Page and select “Reviews.”
• Click on the three dots on the top right of the review
• Select “Report Post”
• Choose one of the reasons Facebook offers for removing the review
• Once selected, you can then choose to ban the account that left the fake review

How to set up Facebook reviews

Recommendations were automatically turned on if you set up your Facebook Business Page before 2018 and had Reviews on.

Not sure if Reviews are on? Open your Facebook page and click on the “Reviews” tab under your profile picture. If you don’t see it there, click on the dropdown arrow beside “More,” as it could be hiding.

If you still don’t see it, follow these steps:

• Click on “Edit tabs” from the “More” dropdown menu
• Scroll through your tabs until you see “Reviews”
• Toggle your reviews “on” using the slider on the right-hand side

Once you’ve done this, make sure people can see your reviews and recommendations by changing the order of your tabs. Move the reviews tab near the top, and it will appear in the regular menu below your profile pic and not in the “More” menu.

And if you still need to claim your business name or set up a Business Facebook Page, check out our complete guide on making a Business Facebook Page .

Manage your Facebook reviews with Broadly

It’s easy to overlook the importance of customer feedback when you’re busy running your business. However, positive reviews help you build credibility and trust among your customers.

Broadly makes asking for and managing your reviews on Facebook and other online review sites simple and straightforward. It completely automates the process so you can spend more time on your business and less time logging into every social site to see what customers are saying about you.

Discover how you can build your online reputation , stay ahead of the competition and spend less time on social sites with Broadly.

Watch your online reputation transform with Broadly

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Nikola Bojkov

How to leave facebook reviews with the new facebook recommendations.

Learn everything about Facebook reviews and the new Facebook recommendations.

We are all aware that Facebook reviews and recommendations are extremely important for any company’s reputation.

And positive reviews or 5-star reviews from previous customers are becoming a new channel to build trust among potential customers.

What is very interesting is that 1 in 3 Facebook users are using the platform to find reviews and recommendations.

In this post, we are publishing everything you need to know about Facebook recommendations and especially how to explain to customers to leave Facebook reviews on your Facebook page.

Facebook Reviews are Becoming Recommendations

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Facebook recently introduced new updates for Business Pages .

The main goal of the newly redesigned pages is to provide easier ways for people to interact with local businesses on social media.

According to Facebook’s VP of Local, Alex Himel, Over 1.6 billion people around the world are connected to a small business on Facebook. And starting from August 2018 Facebook is making new changes to Facebook Business Pages to help more people connect with local businesses.

One of the main updates is the further development of the feature Recommendations, which is an evolved version of the Facebook reviews system.

This new feature is already rolled out, and businesses will have the chance to see new reviews designed on their Facebook Page. The main change of the system is that the Recommendations option is integrated within the reviews and all recommendations that customers or other Facebook users previously gave will also be listed in this Reviews/Recommendations section.

As stated in the official update, Facebook is making Recommendations from the business’s community more helpful:

‘People use Recommendations to ask their communities where to go, where to eat, or where to shop on Facebook . We’re making those Recommendations more prominent on Pages.’

We are all aware that reviews and recommendations are extremely important for any company’s reputation.

This means that recommendations are not only the opinions given by customers directly on the business’s Facebook page but also when people respond to their friends when they look for a recommendation on Facebook.

Note: The old Facebook reviews are safe and sound, and your Facebook Page will continue to display all previous reviews that you’ve generated.

How are Recommendations different from Reviews?

Well, there are differences:

• Location – The Recommendations appear on the upper-right side,, and Reviews appear on the left-hand side (if not hidden).
• Reach – Reviews are visible to any Facebook user. With Recommendations, you can limit the reach and make it more personal.
• Format – Reviews have star ratings and comments. Recommendations have only comments.
• Reactions – Anyone can comment and like a Review, but only people in the person’s network can comment and like a Recommendation.
• Specifics – People can recommend a specific business feature (choose a tag that best describes their recommendation) and share a photo; Reviews don’t have such an option.

So, the bottom line is:

• The tab is called “Reviews”
• The feature is called “Recommendations”

How do Facebook Recommendations work?

What are the benefits of facebook recommendations.

The changes in the reviews system to recommendations are providing more options for customers to give their opinions about a certain business. Here are some of the benefits:

Increase reach with Recommendations

Your Facebook Page score will be reflected across Facebook, especially at places where customers make relevant decisions, such as Maps. Recommendations are discoverable across Facebook when people are searching for, or talking about your business. The best thing is that Facebook will show first the recommendations provided by the closest friends, which will empower the purchasing decisions and bring greater trust

Post photos about the business

This option was not previously enabled in the reviews section. Now, if you tag the business in the comments section when a friend asks for a recommendation, you have the option to also post gifs or photos. The cool thing is, that all these posts will be displayed in the Recommendations section of the business’s Facebook Page as customer reviews.

The best, mobile form for leaving a recommendation has the option to upload a photo from the phone and publish it together with the text.

Note: The character limit for a desktop recommendation is 25 and for mobile is 50.

Tag Facebook Recommendations

When a customer leaves a recommendation directly on the Facebook page, they can choose a tag that best describes their recommendation. These Facebook tags work like hashtags for businesses, and the Facebook system generates them based on words used in past reviews.

Here is an example of how the tags are displayed when you try to add a recommendation on mobile:

How the new Facebook rating score is calculated

As outlined in the official Facebook help center , the overall Facebook Page score is calculated as follows:

A Page’s rating is based on multiple sources, such as the reviews and Recommendations people share about business Pages on Facebook.

Or click the help icon below the average score in the Reviews tab, as shown below:

How to set up Facebook Recommendations?

If you’ve already activated the Reviews tab, then you don’t need to change anything. Please note that the Recommendations are a replacement of the Reviews tab and the process to activate it is the same as before.

If you still don’t have activated the Recommendations on your Facebook Page, here is how to activate the Facebook reviews tab.

Step 1: Log in to your Facebook account and go to your business Facebook page

Step 2: Navigate to the  ‘Settings’  section on your left-hand side

Step 3: Click the  ‘Privacy’ menu.

Step 3: Click the ‘Page and tagging’ menu as shown below:

Step 4: In this section, find the option ‘Allow others to view and leave reviews on your Page’ and make the toggle ON.

That’s it. Now, the reviews tab will appear on your page.

How to Recommend a Business on Facebook

This process is the one that has the biggest change.

To recommend a business on Facebook, you will need to open the business’s Facebook Page that you want to recommend.

Please note that previously, there was an option to ‘ Write a review ‘ and select the review score from 1-5. Now you do not actually leave a review for the business, but you are recommending it. You have only two recommendation options, to select ‘Yes’ or ‘No’, which means you want to recommend the business or not. Simple as that.

Here are the steps for how to leave a Facebook review:

• Click the Reviews/Recommendations tab
• Click ‘Yes’ to recommend the Page
• Write your recommendation, and if you use mobile, upload a photo along with the recommendation text
• You can also choose a tag such as great service, amazing staff or similar

Additionally, you can recommend a business by leaving a comment by tagging a business’s Facebook Page when some of your Facebook friends ask for recommendations.

And this tutorial is very important for business owners who want to get more Facebook reviews so they can explain this step-by-step process to their customers on how to navigate their Facebook Page reviews tab and how to recommend their business.

The Significance of Facebook Recommendations for Local Businesses

Here’s why these Facebook recommendations have become pivotal for local enterprises:

Boost in Credibility and Trust

Facebook recommendations serve as modern word-of-mouth referrals. When potential customers see positive recommendations from their friends or others in the community, it enhances the credibility of the business. In a digital age, many customers trust online reviews as much as personal recommendations, making these endorsements vital for establishing trust.

Enhanced Visibility and Organic Reach

When a user leaves a recommendation, it can be seen by their friends and connections. This means a local business can benefit from increased visibility without investing in paid advertising. Each recommendation acts as a mini marketing campaign, potentially reaching hundreds or even thousands of prospective clients without any added effort or expense from the business.

Influence on Buying Decisions

Recommendations can play a decisive role in a customer’s buying journey. A positive recommendation can sway uncertain customers towards trying out a local business. Conversely, negative feedback can serve as constructive criticism, allowing businesses to improve and address genuine concerns.

Enhanced Engagement and Community Building

Recommendations often spur conversations about the business, either through questions, shared experiences, or stories. This not only spreads awareness but fosters a sense of community around the brand. Engaging with these recommendations and comments can further personalize a business’s connection with its customer base, establishing loyalty and repeat business.

How to Report a Facebook Recommendation

Most of the online review platforms such as Google, TripAdvisor, and Yelp allow an option to report negative reviews that a business wants to be removed or delegated from their business listing or Facebook page in the case of Facebook reviews.

Similar to the previous option for reporting reviews, this option is now available, and you can report a Recommendation that violates Facebook’s Community Standards.

To do this, follow the steps:

• Go to the recommendation that you want to report and click the 3 dots in the top right corner
• Select “Find support or report Recommendation”
• Choose the topic and click “Submit”

In this relation, we recommend reading the following blog post:

Read more: How to Respond to Negative Facebook Reviews >>

How to ask for Facebook recommendations?

if you are a business and starting out with recommendations on Facebook, getting the first batch is very important to boost your trust in this social media network.

The simple steps on how to get more Facebook reviews are the following;

• Send emails to customers with a link to your Facebook reviews section
• Print QR codes on menus or flyers with the Facebook review link to the reviews tab
• Embed a ‘Review us on Facebook ‘  button on your website
• Add a Facebook reviews badge on your website
• Create Facebook ads  with your reviews

And for more reach and greater appeal of your Facebook reviews, you can embed them on your website. Read the section below and check the complete guide on Facebook reviews .

How to Embed Facebook Recommendations on your Website?

With the evolution of the Facebook reviews system, you can use a platform such as EmbedReviews to help you generate new recommendations posted on your Facebook Page.

The system automatically generates the ‘Yes’ and the ‘No’ recommendations, which you can display on your website with a simple embeddable code.

Feel free to try EmbedReviews , collect your Facebook Recommendations, and embed a Facebook reviews widget on your website.

If you want to read the full guide, make sure you read our article on how to embed Facebook reviews on a website .

Key Takeaways

I hope this article will help you improve your Facebook presence, and if you have any thoughts, feel free to reach out.

The Facebook reviews and recommendations system allows your customers to leave feedback and ratings on a business’s Facebook page, which provide greater benefits to your website, such as:

• Increased visibility and credibility: Positive reviews can boost a business’s reputation and attract new customers.
• Improved customer engagement: Responding to reviews can help businesses build stronger customer relationships.
• Enhanced local SEO : Facebook reviews can help businesses rank higher in search results for local search queries.
• Easy to use: Facebook reviews are easy for customers to leave and for businesses to manage.
• Insights: Review data can provide valuable insights into customer satisfaction and areas for improvement.

If you want to enable this feature via the Facebook app, follow these steps: 1. Open the Facebook app on your device. 2. Go to your Business Page. 3. Tap on the “More” option 4. Tap on “Settings”. 5. Scroll down to the “Templates and Tabs” section. 6. Find the “Reviews” or “Recommendations” tab 7. Once the tab is visible, make sure it’s set to “ON” or “Off.”

No, buying Facebook recommendations is against Facebook’s Community Standards and can result in penalties, including the removal of your page.

To post a recommendation for a business or place on Facebook, follow these steps: 1. Go to the Page of the business/place 2. Look for the “Recommendations” or “Reviews” section 3. Click on “Yes” to recommend the place 4. Write your recommendation 5. Post the Recommendation

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CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.

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How To Advertise on Facebook in 2024 [8-Step Guide]

Whether you’re a pro Facebook marketer or a relative newcomer, knowing how to advertise on Facebook is a skill that’ll always come in handy.

Table of Contents

Facebook remains a social media giant, with almost three billion monthly active users (MAU) as of January 2023 . Over the years, Facebook advertising has evolved to better serve its billions of users. Along the way, marketers have also had to keep growing to ensure they still know how to advertise on Facebook to get the desired results.

This blog will walk you through the latest tips, tricks, and techniques for advertising on Facebook in 2024.

Whether you’re a veteran marketer or starting out as fresh as a daisy, this FB advertising guide will tell you:

• How to set up Facebook ads,
• How to make a Facebook ad,
• How to run Facebook ads, and
• All the other Facebook ads 101 knowledge you need.

Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success.

What are Facebook ads?

Facebook ads are posts that businesses pay for to show Facebook users products or services.

They come in various formats, such as images, videos, or carousels. Like Instagram, Facebook ads appear throughout the app, including in users’ feeds, Stories , Messenger , Marketplace , and more.

Facebook ads are typically targeted to users based on their:

• Demographics,
• Profile information and online activity.

Businesses set an ad budget and bid for each click or thousand impressions the ad receives.

Facebook ads often look similar to normal posts but always include a “sponsored” label to show they’re ads. They also tend to include more features than regular posts, like CTA buttons, links, and product catalogs.

If you want to get your brand in front of more users, ads should be a component of any Facebook marketing strategy. Find more helpful Facebook marketing tips here .

How much does it cost to advertise on Facebook?

There’s no hard and fast rule when it comes to Facebook ad budgets .

The cost of Facebook ads depends on several variables, including:

• Audience targeting . It usually costs more to put your ads in front of a narrower audience than a broader one.
• Ad placement . Costs can change between ads shown on Facebook and Instagram.
• Campaign duration . The number of days and hours a campaign lasts impacts the final cost.
• Competitiveness of your industry . Some industries are more competitive than others for ad space. Ad costs usually increase the higher the product price is or how valuable the lead you’re trying to capture is.
• Time of year . Ad costs can fluctuate during different seasons, holidays, or other industry-specific events.
• Time of day . On average, CPC is lowest between midnight and 6 am in any timezone.
• Location . Average ad costs per country vary widely.

Types of Facebook ads

Knowing how to advertise on Facebook starts with knowing the types of Facebook ads available to you.

You can choose between different Facebook ad types and formats to suit your campaign goals, including:

• Collection, and

The wide range of Facebook ad formats means you can choose the best ad type that matches your business goal.

Each ad has a different set of CTAs to guide users to the next steps. When you’re creating these, make sure you get your Facebook ad sizes and specs right !

Here are each of Facebook’s ad formats explained in more detail:

Image ads are Facebook’s most basic ad format. They let businesses promote their products, services, or brands using single images. Image ads can be used across different ad types, placements, and aspect ratios.

Image ads are a good fit for campaigns with strong, static visual content. These images could be made from illustrations, design, or photography.

You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page.

Image ads are simple to make and can successfully display your offering if you use high-quality imagery. They’re suitable for any stage of the sales funnel — whether you want to boost brand awareness or promote a new product launch to increase sales.

Image ads can be limiting as you only have a single image to convey your message. If you need to display multiple products or show how your product works, there are better choices than the single-image ad format.

Source: Hootsuite on Facebook

Pro tip: Pay attention to image ad specs and ratios so your product doesn’t get cut off or stretched.

Just like image ads, video ads on Facebook let businesses use a single video to showcase their products, services, or brand.

They’re especially helpful for product demos, tutorials, and showcasing moving elements.

Video can be up to 240 minutes long, but that doesn’t mean you should use that time! Shorter videos are usually more engaging. Facebook recommends sticking to videos under 15 seconds.

Video ads can add some movement to any user’s feed.

Source: Facebook

The downside of video ads is that they’re time-consuming and can become expensive. A carousel or image ad may be a better fit for simple messages or products that don’t require demos.

Stories ads

Mobile phones are meant to be held vertically. Stories ads take advantage of this with a mobile-only full-screen vertical video format that allows you to maximize screen real estate without expecting viewers to turn their screens.

And, in the US, 62% of people say they’re going to keep using Stories more and more. It makes sense that there are four million advertisers taking advantage of Stories ads every month.

Stories provide more creative freedom than regular image or video ads. Businesses can play around with emojis, stickers, filters, video effects, and even augmented reality.

Messenger ads

Messenger ads show up in Facebook Messenger. Since it’s where people spend time chatting with friends and family, Messenger ads feel more personal than scrolling through Image or video ads.

People see your Messenger ads among their conversations and can tap to start a conversation with your brand. These ads are a great way of getting people to interact with your brand.

For smaller businesses promoting local products or services, Messenger ads can help start the conversation.

Carousel ads

Carousel ads showcase up to ten images or videos that users can click through. Each has its own headline, description, or link.

Carousels are a great choice for displaying a series of different products. Each image in the carousel can even have its own landing page that’s specifically built for that product or service.

This Facebook ad format is also helpful for guiding users through a process or showcasing a series of related products by separating each part across different sections of your carousel.

Source: Kits on Facebook

Slideshow ads

Slideshow ads are composed of 3-10 images or a single video that plays in a slideshow.

These ads are a great alternative to video ads because they use up to five times less data than videos. That makes slideshow ads a top choice for markets where people have slower internet connections.

Slideshow ads are also a great way for people without video-making experience to get started.

Collection ads

Collection ads are kind of like immersive carousels — taking the user experience a step up. These ads are like mobile window-shopping experiences where users can flick through your product lineup.

More customizable than Carousels, they’re also full-screen. Users can purchase products directly from the Collection ad.

Businesses can also choose to let Facebook algorithms select which products from your catalog are included for each user.

Collection ads are a great choice for large businesses that sell a variety of products and services. Smaller businesses with a more limited product line may be better suited to other ad types like Carousels.

Playables allow people to get a taste of your game before they download it. It’s a free, playable preview of your app. This try-before-you-buy experience lets your audience test-drive your game right in Facebook’s ad format.

Giving people a game demo will increase the number of quality leads downloading your game.

Bonus: Instant Experience

Instant Experience ads , previously known as Canvas Ads, are mobile-only interactive ads that let users engage with your promoted content on Facebook.

You can add an Instant Experience to most of your ad formats. Instance Experiences allow users to tap through a carousel display of images, shift the screen in different directions, as well as zoom in or out of content.

Facebook suggests using five to seven images and videos in each Instant Experience ad for the best chances of engagement . Premade templates also help you save time and repeat your key theme throughout the ad.

How to set up Facebook ads using Meta Ads Manager [8 steps]

If you already have a Facebook business page (and you should), you can head straight to Meta Ads Manager (formerly Facebook Ads Manager) or Business Manager to create your Facebook ad campaign. If you don’t yet have a business page, you’ll need to create one first.

We’ll follow the steps for Ads Manager in this post. It will outline how to create a Facebook ad and cover some general Facebook ads how-to questions. 

If you’d prefer to use Business Manager, you can get the details in our post on how to use Meta (Facebook) Business Manager. This post also covers some FAQs on how to advertise a business on Facebook. 

Ads Manager is the starting place for running ads on Facebook and Messenger. It’s an all-in-one tool suite for creating ads, managing where and when they’ll run, and tracking campaign performance.

Step 1: Start creating an ad

After logging into Ads Manager, you’ll see your dashboard. To create a new campaign, ad set, or ad, click the Create button.

Step 2: Choose your campaign objective

Facebook will ask you to select your campaign objective from six options.

Here’s how the campaign objectives align with business goals:

• Awareness . Introduce your brand to a new audience.
• Traffic . Drive traffic to a specific web page, app, or Facebook Page.
• Engagement . Find people most likely to take a specific action, like engage with your business or send a message.
• Leads . Get new prospects into your sales funnel via messages, phone calls or signups.
• App promotion . Get mobile users to install your app or take a specific action within your app.
• Sales . Find people who are most interested in purchasing your product or service.

Choose a campaign objective based on your goals for this particular ad. 

Step 3: Define your campaign settings 

Here, you’ll name your campaign, note if there are any Special Ad Categories it falls into, and fill out the rest of the Campaign details. 

If you want to set up an A/B split test, toggle on the Create A/B test button. You can choose different versions to run against this ad after it’s published.

Step 4: Set your budget

Next, click into the Ad set options. This is where you’ll decide which specific performance goal you want to reach and how much money you want to spend to get there. You can choose between a daily budget and a lifetime budget. 

Daily budget runs your ad continuously throughout the day, with a minimum of $1.00 per day. A lifetime budget runs your ad for a specified time period. 

Set the start and end dates if you want to schedule your ad in the future or choose to make it live right away.

You can also choose to schedule your budget in advance, in case you want to increase your spend at certain high-traffic times.

Step 5: Target your audience 

When you want to dial in your ad targeting, you have a couple of options: 

• Sketch out the basic details (like age, location, and language) and let Meta’s Advantage+ technology automatically find your audience, or
• Switch to Facebook’s original audience targeting options and build out your audience yourself

If you’re just getting started, we’d recommend letting Facebook’s AI do the targeting for you. According to their data , the Advantage+ audience generally offers better results for lower costs: roughly “28% lower average cost per click, lead or landing page view.”

Remember: Effective targeting is key to maximizing ROI—and there’s no shortage of ways to target your audience using Ads Manager.

Step 6: Choose your Facebook ad placements 

Next, choose where your ad appears. You can let Facebook choose automatically with Advantage+ placements or pick manually. If you’re new, start with Advantage+. 

After a while, you can review your ad performance and switch to manual for better optimization. Your manual options will vary based on your chosen campaign objective but may include the following:

• Device type . Mobile, desktop, or both.
• Platform . Facebook, Instagram, Audience Network, and/or Messenger
• Placements . Feeds, Stories, Reels, in-stream (for videos), search, messages, overlay and post-loop ads on Reels, search, in-article, and apps and sites (external to Facebook).
• Specific mobile devices and operating systems . iOS, Android, feature phones, or all devices.
• Only when connected to WiFi . The ad only shows when the user’s device is connected to WiFi.

Step 7: Create your ad

You’re almost done! Next, click into the Ad options. 

Choose the ad format that aligns with your campaign objectives. Then enter the text and media components for your ad. The formats available will vary based on the campaign objective you selected back at the beginning of this process. 

Follow the prompts and design recommendations provided by Facebook based on your chosen ad type.

Use the preview tool at the right of the page to make sure your ad looks good for all potential placements. When you’re happy with your choices, click the green Publish button to launch your ad.

Step 8: Monitor your ad’s performance metrics

Once your ad’s running, keep an eye on its performance in Ads Manager. Look for key metrics like results, reach, engagement, video views, website actions, and more.

Or, you can use Hootsuite’s social advertising dashboard to better understand how all of your content is performing.

You can compare performance, juggle your budget, and really dig deep into the relative ROI of each campaign.

Plus, if you’re already using digital marketing tools like Mailchimp, Hubspot, or Salesforce, you can integrate those, too, so you have all your sales data in one place.

How to set up Facebook ads using Hootsuite [5 steps]

Of course, if you’d rather manage paid and organic campaigns across Facebook, Instagram, X (formerly Twitter), and LinkedIn, an all-in-one solution like Hootsuite is your best bet.

Here’s how to use Hootsuite Social Advertising to create and manage your Facebook ads.

Step 1: Set up your Facebook campaign

In the left-hand navigation of your Hootsuite dashboard, select Advertise and then Facebook Boost.

Select Set up an automated boost , choose your Facebook Page and ad account, then enter a name for your campaign.

Step 2: Choose your campaign objective and settings

Choose an ad campaign objective from the following:

• Traffic . Drive traffic to a website or landing page.
• Engagement . Get people to interact with your ad. Your conversion can either happen on your ad or website.
• Awareness . Get more people to remember your brand.
• Leads . Track leads conversions for your website.
• Sales . Track sales conversions for your website.

Just like in Meta Ads Manager, next you’ll note if there are any Special Ad Categories your campaign falls into, and fill out the rest of the Campaign details. 

Step 3: Choose your target audience and set your budget

Hootsuite allows you to either build your own ad audience or import saved or custom audiences from Facebook.

If you choose to build your own audience, you can refine by demographics, interests, or behaviors.

If you’ve already built custom or lookalike audiences in Facebook, no problem — you can target those audiences using Hootsuite too.

Meta will automatically choose ad placements for you based on your chosen objectives, but you can override this default if you’d rather choose your own placements.

Next, set your budget and the length of your campaign. You can set a daily or total budget for your ad campaign. Meta allocates your ad spend until the campaign ends or the budget runs out.

Step 4: Create your Facebook ad

The creative elements you need for your ad will depend on your campaign objective — Traffic campaigns, for example, will require a website URL.

Keep the following restrictions in mind when adding an image or video to your ad:

• Facebook images must be larger than 262px by 262px.
• Instagram images must have an aspect ratio between 0.565 and 7.8, and be at least 500 px by 500 px.
• Instagram videos must have an aspect ratio between 4:5 and 16:9, and must be larger than 500px by 262px; length must be 120 seconds or shorter.

As you build your ad, Hootsuite displays a preview of what your ad will look like on mobile, desktop, and Instagram.

Step 5: Publish your Facebook ad campaign

Once you’ve built your ads and checked the ad preview for all platforms to make sure you’re happy with how they look, you’re ready to publish your ad campaign.

Select  Summary  to review your campaign details. You can return to previous screens to make any changes you need to. If you’re happy with your campaign, select  Publish campaign . You’re done!

Hootsuite sends the campaign to Facebook for approval. Facebook typically approves the campaign within 24 hours.

To recap, here’s what you can do using Hootsuite Social Advertising:

• Create ad campaigns on Facebook, Instagram, X (Twitter), and LinkedIn
• Manage the spend and targeting of your ad campaigns
• Create advanced and lookalike audiences
• View paid and organic posts side by side in the Planner
• Review the performance of paid and organic posts in Hootsuite Analytics

Note: Hootsuite Social Advertising is available to Enterprise plan users. Upgrade your plan now .

5 Facebook ad tips

1. make your ads mobile .

Most people check social media on their phones, so focusing on mobile-friendly ads is a surefire way to better reach your audience. 

Be sure to:

• Film videos vertically (9×16).
• Keep text minimal and use large fonts.
• Add animations for engagement.
• Keep videos short (15 seconds or less).

2. Make ads for a short attention span 

Keep it quick and snappy. Start your ad with the main message and branding in the first 3 seconds.

3. Make sound optional

Lots of folks watch video with the sound off, whether it’s because they’re auditorily impaired or watching your ad on the bus. 

Be sure to: 

• Use visuals to convey your message.
• Add captions for voiceovers.
• Include text for key messages.

4. Try the pitch, play plunge method

Facebook’s pitch, play, plunge method could work for you. Combine different creative types:

• Pitch: Make people aware of your brand, product, or service. 
• Play: Create entertaining interactive content for the curious.
• Plunge: Try some immersive experiences for deeper engagement.

5. Base ad decisions on analytics 

Use Facebook’s built-in tools to track impressions, clicks, engagement, and ROI. Or, for more detailed insights and data-driven improvements in future campaigns, use third-party tools (like Hootsuite) to understand where you should adjust your campaign and where you should double down. 

Facebook ad examples

Ready to get inspired? Here are three Facebook ad examples you can learn from. If you want more, try this roundup of the best Facebook ad examples.  

Reddit for Business 

Reddit’s image ad is a prime example of using text to your advantage. 

The ad clearly and succinctly lists a benefit, “your best ROAS,” and an enticing offer, a $500 ad credit. The caption and CTA are simple, “Ready to send ROAS soaring? Get Offer.” 

Source: Reddit for Business on Facebook 

Plus, Reddit’s tagged ‘r/LifeProTips’ at the top of the image as a nod to its platform.

Expert Market 

Expert Market’s POS ad lists two product benefits, “affordable” and “easy-to-use” and exactly who their target audience is in the caption. 

Source: Expert Market on Facebook

The video is simple, with similar text overlaid on the screen. This ad could have easily been an image, but the dynamic aspect of the handwriting helps to capture attention. 

Hootsuite 

Hoostuite’s Facebook Story ad is a two-parter. 

The first Story pulls in marketers with a product benefit, “Respond on social 2x as fast,” then follows up with the specific features that make the benefit happen. 

Using two stories back-to-back helps grab users who are quickly tapping through the slides. This one-two advertising punch helps capture attention. 

Get the most out of your Facebook advertising budget with Hootsuite. Easily create, manage, and optimize all your Facebook ad campaigns in one place. Try it free today.

With files from Holly Stanley .

Easily plan, manage and analyze organic and paid campaigns from one place with Hootsuite Social Advertising. See it in action.

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Can a marriage survive a gender transition? Yes, and even thrive. How these couples make it work.

Marissa Lasoff-Santos and the person she would marry quickly fell head over heels in love. Lasoff-Santos was a gay woman. Her girlfriend was a bisexual woman — or so they thought. Now her partner has become her husband, and they both identify as queer. And things are better than ever.

“We’ve always just had this deep connection, so that's why, like, I never stopped loving him throughout any of this," says Lasoff-Santos, a 33-year-old librarian in Michigan. "I’ve become more attracted to him. I guess part of it is just, like, that confidence in him and, like, he just seems so happy.”

Lasoff-Santos’ relationship and others like it show that a partner’s gender transition does not necessarily mean a death sentence for a marriage. Data is scant, but couples and therapists say that in many cases, a relationship grows and flourishes under the light of new honesty.

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Such marriages, when they do prevail, can underscore the resilience of love, the flexibility of sexual identity and the diversity in LGBTQ+ relationships 20 years after the first same-sex marriages in the U.S. and with Pride Month in its sixth decade.

“Even though he was the one transitioning, I felt like I was going through my own transition,” Lasoff-Santos says. “It was definitely hard to not, I guess, come across as kind of selfish, because I was going through all these emotions, and he was going through his own journey.”

Kristie Overstreet, a sexologist and psychotherapist who says she has worked with trans people for 18 years, says about 2 in 5 relationships survive a transition. And Kelly Wise, a sex therapist in Pennsylvania, estimates that about half of relationships in his practice that experience a gender transition end — for many reasons.

“Gender identity milestones often arise around times that many things are evolving within people and their relationships,” Wise says in an email.

A recent U.S. Census Bureau report on same-sex households doesn’t reflect marriages in transition because the bureau doesn’t ask questions about gender identity.

Avril Clark operates Distinction Support, an online network that helps supportive partners of trans and nonbinary people. Her spouse, a soccer referee at the time, came out as transgender in 2018, changed her name to Lucy and brought the couple much attention. Before then, Avril says, they had kept their arrangement private and “lived a double life” for 15 years.

“I needed somebody to talk to that knew how I was feeling,” Avril says. “And I looked around, and there weren’t any groups that were for me. They were full of people that were very angry and bitter and didn’t want anybody else’s relationship to work because their relationship hadn’t worked.”

Lucy Clark says Avril had been pressing her to come out for years, “but I didn’t because I thought it would affect football. And I loved football and had it in my mind that I would give it up.” She didn’t, and she now manages Sutton United Women in south London.

Avril Clark says that when she took over Distinction in 2017, it had about 50 members worldwide, but now there are “way over 500.”

“I’ve got this group with all these people on it, all fighting, some of them fighting to make their relationship work,” she says.

The Reddit group r/mypartneristrans, which describes itself as “a supportive, educational, and safe space for the partners of trans and gender-diverse people,” counts 61,000 members.

Topics include questions about how to handle Mother’s Day and Father’s Day; unwelcoming relatives; sex and pregnancy; and how to categorize a cisgender partner’s sexual orientation. In other words, now that I’m a woman married to a woman, does that make me a lesbian?

Clark says some people call themselves “heteroflexible.”

“It doesn’t mean ‘I am a lesbian’ or ‘I’m a gay person,’” she says. “It just means, ‘For this one person I am prepared to be flexible.’”

She estimates her group is 90% cisgender women and 5% transgender or nonbinary people who may also have a partner in transition. The remaining 5% are cisgender husbands, she says.

For people already in a same-sex relationship, a partner's gender transition can bring angst but also self-discovery.

Lasoff-Santos says she had previously wondered if she could ever be married to a man. "And I always said no. And I think it’s hilarious just now that I am.”

Couples in transition find different ways to address life from “before" — trips, memories, weddings, anniversaries, family events, photos.

“The partner that isn’t transitioning may want to display and still share all of these versus their partner who may not want these visible or talked about," Overstreet says in an email.

Lasoff-Santos and her husband married in 2018 as he was beginning his transition. They had a son in 2020. When her husband shows their son pictures of himself pre-transition, it's just “Papa with long hair,” Lasoff-Santos says.

One partner may sense a shift the other does not. Emily Wilkinson, 33, who lives near Seattle, says she doesn't doubt "that I love Cameron and will continue to love Cameron.” But her vision of their love has changed since her spouse began transitioning last year.

For Cameron, 39, “Our love doesn’t feel any different to me, but I’m not the one who has to adjust in our relationship." They spoke on the condition that their last name not be used to avoid potential consequences at work, where they are not out.

There can be joy in coaching a partner in their new identity.

Rhiannon Rippke-Koch, 45, lives in a small city in Iowa with Sophia Koch, her recently transitioned wife of the same age. She recalls the first time Sophia got to be herself for a whole weekend, during a trip to Des Moines.

“I took her to Victoria’s Secret and had them measure her for a bra,” Rippke-Koch says. “And I took her to Sephora, and they did, you know, the whole makeup thing where, you know, with color palettes, and showed her how to do her eyeshadow and foundation and all that sort of stuff. So —”

“It was awesome,” Sophia finishes, beaming.

The couple also bond over experiences Sophia previously denied herself because of notions about masculinity — musicals, flowers. Rhiannon says they're now “much more intimate, and not even in a sexual way. But we talk about things more. We have more things in common now than we did before.”

Associated Press video journalist Kwiyeon Ha contributed to this report.

How to Make Your Resume ATS-Friendly (Template Included!)

Have you been applying for jobs on multiple platforms but never heard back from any employers? The problem may not be your work history or skills—but rather your non ATS-friendly resume preventing recruiters from ever reading it.

ATS stands for Applicant Tracking System , a software that scans resumes and helps companies filter candidates. It's super helpful for recruiters dealing with thousands of applications everyday. But for job seekers who don't know how it works, it can be a real pain.

“ATS-friendly resumes get reviewed,” says Muse career coach Lauren Wethers . “Resumes that aren't formatted for an ATS risk collecting digital dust.”

So, here's what you should know: 1) While this technology isn't new, it has gained popularity recently—you're definitely not alone if you're still learning about it. 2) Don't panic; crafting ATS-friendly resumes is quite simple. Just follow our step-by-step guide.

Get that resume out there! Browse open jobs on The Muse and find your dream job »

What is ATS and how does it work?

An Applicant Tracking System (ATS) is an automation software designed to sort and scan a large number of resumes quickly. Instead of recruiters or hiring managers manually handling this task, companies save time (and money) by using ATS to filter the first batch of resumes before they get to human hands.

The scanning process is pretty straightforward: an ATS looks for basic information like education, job titles, and skills to match the job posting. It typically uses keywords from the job description and requirements list. The closer your resume matches, the better your chances of getting selected.

What is “ATS-friendly resume”?

An ATS-friendly resume is tailored to match a job posting, incorporating relevant keywords from the requirements and job description of a specific role. But simply copying and pasting those keywords into a dedicated section isn't enough; they should be naturally integrated throughout all parts of the resume.

For sake of illustration, picture a job posting for a customer service position that requires two years of customer-facing experience, client retention abilities, and strong communication skills. An ATS-friendly resume should include these exact keywords in key sections like the summary , work history, or skills section .

It doesn't stop there: your resume format also impacts how an ATS scans it. It's recommended to use simple resume templates with standard fonts, color and sizes, and avoid graphic elements. The simpler the better, because an ATS isn't a conscious being that processes certain elements the same way we do.

How to make your resume ATS-friendly in 6 steps

Organizations across all industries are using ATS; virtually every company that gets job applications through jobs websites or their own “work with us” pages likely uses some version of this software. According to LinkedIn , even applications sent directly through their platform are processed by an ATS.

“You could be the perfect candidate, but if your resume isn't properly formatted or doesn't include the right keywords, the algorithm won't flag it,” Wethers says. That's why it's crucial to learn how to tailor your resume to these machines.

1. Pick an ATS-friendly resume template

If you're using a template instead of building your resume from scratch, pick one that's ATS-friendly. Remember, less is more: your resume should have a minimalist design without headers, footers, multiple columns, charts, images, or other graphic elements. This makes it easier for the ATS to read and scan since some systems can only process plain text.

Make sure your resume has at least 1-inch margins on all sides to avoid overcrowding. ATSs usually don't care how long your resume is, so you can write a two-pages resume if necessary. Just be mindful of including only information that's relevant to your application. If you get past the ATS, a human recruiter will still read your resume and might disqualify you if it's not appropriate.

Here's our resume template, ATS-friendly . You can download it and fill it with your information. After opening the file, just click on File > Make a copy, then save it to your own drive.

2. Name the resume sections clearly

This isn't the time to be creative. Your resume sections need to be easily identifiable for the ATS to scan through them. Be clear and straightforward with labels like “Professional Experience,” “Education,” “Summary,” and “Volunteer Work” when applicable.

3. Use keywords from the job posting

One of the most important aspects of an ATS-tailored resume is incorporating keywords from the job description when describing your experiences, accomplishments, and skills. “The more often they appear on your resume, the higher your resume ranks,” Wethers says.

Pick out the relevant keywords the employer uses to describe the role and use the same language. ATS robots and databases typically look for exact matches, so to increase your chances of getting selected, mix in exact keywords from the job description with some variations of them. (Here's how to read a job description the right way .)

Imagine a company is looking for someone with event planning experience. You might think that simply adding "event planner" to your resume would be enough, but that's not always the case. “Some systems only search for one thing at a time,” Wethers says. “So, if they search ‘event planning’ instead of ‘event planner,’ and ‘event planner’ is the only term on your resume, you might not pop up.”

This also applies to titles of certifications or degrees. For instance, if you're using an acronym like “B.S in Accounting”, also include the full term “Bachelor of Science in accounting.” You could place one in your resume summary and the other in the education section, or vice-versa.

4. Add a skills section if necessary

If you can't fairly distribute relevant keywords throughout sections like the resume summary, professional experience, and education, consider adding a skills section. “This helps to make sure that you're repeating keywords without it being forced,” Wethers says. “It also provides a great at-a-glance view of your capabilities for a recruiter looking at your resume.”

5. Choose an ATS-friendly font and size

Font and font sizes are also important elements of an ATS-friendly resume format. Stick to standard, simple, and easy-to-read fonts like Arial, Calibri, Cambria, and Garamond. Avoid cursives and artistic fonts.

For font size, use 11 or 12 points for regular text and 14 to 16 points for titles. While there's no restriction on using bold, italics, and underlining, only use these styles when necessary (e.g., to differentiate a title from regular text).

6. Submit the correct archive format

“It's best to save your resume as a PDF, especially if you have formatting that you want to preserve,” Wethers says. “Documents that are saved as .doc or .docx run the risk of losing their formatting and being hard to read once they're in an ATS text box.”

However, some companies want you to use a specific file format. In those cases, submit your resume in the requested format. To make things easier, have three versions of your resume saved in different formats ready to go.

You should also remember to save the file with your name. For example, use resume-jane-smith.docx or resume-jane-smith-sales.docx, or some variation of that. “Hiring managers can see it, so make sure it's professional.”

What not to do in an ATS-friendly resume

Just as important as knowing how to make an ATS-friendly resume is knowing what to avoid so you don't jeopardize your chances of getting selected.

Never try to fool the ATS

The internet is full of tips and tricks to fool the ATS, like copying and pasting the whole job description into your resume or adding a keyword section in white text to make it “invisible.” But these hacks totally underestimate the tracking system.

The ATS can spot these attempts of cheating—and if it doesn't, the recruiters definitely will. “Do not do things like put keywords in white text to try to fool the ATS into thinking your resume should rank higher than it does,” Wethers says. “It will show up on the backend, and your resume will likely be tossed.”

Don't overuse keywords

Another common mistake—and attempt to fool the ATS—is overusing keywords. Yes, you should use the same language as the job post, but “that doesn't mean stuffing your resume with keywords in places where they don't make sense,” Wethers says. Add keywords only where it makes sense and don't repeat them exhaustively.

How to check if your resume is ATS-friendly?

To check if your resume is ATS-friendly, you can use artificial intelligence (AI) to your advantage. For example, you can paste your entire resume into Chat-GPT and ask it to check if it's ATS-friendly. You can also ask the AI for suggestions on what to include or alter based on the job posting.

Another option is to work with a career coach , ideally a resume expert . Career coaches often have backgrounds on human resources and are up to date with new hiring technologies. Their insights on resume writing, job applications, and recruiting can be of much value, especially for those who are applying for a while with no success.

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How Gen AI Can Make Work More Fulfilling

• Deborah Lovich,
• Rosie Sargeant,
• Jacob Smith

Research-backed ways to increase employees’ enjoyment of work by reducing time spent on unpleasant tasks.

Research by BCG shows that workers who spend too many hours on tasks they dislike (“toil”) are at risk for quitting, and employees who spend sufficient time on work that creates joy are less of a flight risk. A study of the consulting firm’s administrative employees demonstrates how they can use AI to reduce time spent on toil and increase time on joy-creating tasks. The research also explores the key factors that drive successful gen AI adoption; the main finding is that having a manager who is immersed in using AI will drive employee engagement with the technology.

Enjoying work matters — a lot. Our earlier research has shown that employees who enjoy their work are about 50% less likely to look for a new job . But increasing this emotion is about more than free lunch and other perks. People work at work — and it is therefore critical for any effort to improve joy to be grounded in the day-to-day rhythms, routines, and tasks that employees spend their time on.

• Deborah Lovich is a managing director and senior partner in the Boston office of Boston Consulting Group. She leads the firm’s Future of Work topic globally and is a fellow of the BCG Henderson Institute.
• RS Rosie Sargeant is a project leader at Boston Consulting Group, based in London. She is also an ambassador of the BCG Henderson Institute.
• JS Jacob Smith  is a principal at Boston Consulting Group, based in Sweden, and an ambassador of the BCG Henderson Institute.

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2 Stock-Split Stocks You Can Confidently Buy Right Now, and 1 to Avoid

• Stock-split stocks have become a security blanket for investors over the last three years.
• Two phenomenal stock-split stocks with sustained growth catalysts and attractive valuations are ripe for the picking by opportunistic investors.
• Meanwhile, a hypergrowth company that recently completed a stock split is set to face a veritable mountain of challenges.
• Motley Fool Issues Rare “All In” Buy Alert

NASDAQ: AVGO

Eight high-profile companies have announced stock splits in 2024. Two of these businesses make for smart buys, while another highflier looks to be setting its shareholders up for disappointment.

Volatility and uncertainty are something every investor has to contend with. Even though we're in a rip-roaring bull market right now, this decade began with all three major stock indexes trading off bear and bull markets in successive years (through 2023).

For the longest time, when the going got tough on Wall Street, investors would seek out the safety of the FAANG stocks. But over the last three years, it's stocks enacting splits that have been investors' security blanket.

Image source: Getty Images.

A stock split is a mechanism that allows a publicly traded company to alter its share price and outstanding share count without affecting its market cap or operating performance. Stock splits come in two forms: forward and reverse.

With a forward-stock split, a company intends to reduce its share price to make its stock more nominally affordable for everyday investors who might not be able to purchase fractional shares with their broker. Companies sometimes also enact forward splits to encourage their employees to participate in an employee stock purchase plan.

Meanwhile, a reverse-stock split has the goal of increasing a company's share price to ensure it meets the continued minimum listing standards on a stock exchange.

For all intents and purposes, investors have gravitated to high-flying stocks enacting forward splits. Since this year began, eight high-profile businesses with well-defined competitive advantages have announced and/or completed stock splits.

However, the outlooks for these eight stock-split stocks vary quite a bit. While two of these stock-split stocks can be confidently purchased by patient investors, another could be setting its shareholders up for disappointment.

Stock-split stock No. 1 that can be confidently bought right now: Broadcom

Among the Class of 2024 stock-split stocks, none appears to have a brighter future than semiconductor solutions giant Broadcom ( AVGO -1.12% ) . Broadcom's board approved a 10-for-1 stock split (the first in the company's history) on June 12, with an effective date of July 15.

There's absolutely no question that artificial intelligence (AI) has been fueling the rampage higher in shares of Broadcom. The company decisively entered the AI-accelerated data center space last year when it introduced its Jericho3 chip , which is tasked with connecting up to 32,000 high-compute graphics processing units (GPUs) in AI-accelerated data centers. Broadcom's networking solutions are reducing tail latency and expediting the computation and decision-making that's necessary for AI-driven software and systems.

Although there's a viable case to be made that AI will eventually succumb to a bubble-bursting event in the same manner every other next-big-thing innovation has over the last three decades, Broadcom's secret sauce is that it does far more than just develop AI-based solutions.

For instance, a substantial portion of its sales and operating cash flow comes from selling wireless chips and accessories found in smartphones. Wireless providers upgrading their networks to support 5G speeds, and steadily expanding their 5G coverage to businesses and residential consumers around the country, has led to an ongoing device replacement cycle that's fueling demand for Broadcom's next-gen wireless solutions.

Broadcom has an assortment of products and solutions beyond smartphones, as well. It provides sensors used in automated industrial equipment, develops vehicle connectivity solutions, and offers financial software and cybersecurity solutions, along with a host of other products and services that go well beyond smartphones and high-compute data centers.

Broadcom is ideally positioned to navigate an AI bubble, should one occur. Although its forward price-to-earnings ratio of 29 isn't cheap in the traditional sense, Broadcom's ability to generate annualized earnings growth of around 20% makes this valuation far more palatable for long-term investors.

Stock-split stock No. 2 that can be scooped up with confidence right now: Sony Group

The other magnificent stock-split stock of 2024 that can be confidently gobbled up by investors right now is Japan-based consumer electronics titan Sony Group ( SONY 1.56% ) . Sony's board announced plans to conduct a 5-for-1 forward split on May 14, with an effective date for the company's American Depositary Receipts (ADRs) of October 8.

It's no secret that the gaming industry is cyclical. The PlayStation 5 gaming console has been on retail shelves for more than three years, leading to sales tapering a bit. The good news for Sony is that it has other catalysts capable of pushing its valuation and profits higher until the next-generation console makes its debut (likely in 2027).

For instance, even though console sales are unimpressive, PlayStation Plus subscription revenue has been climbing . PlayStation Plus is the company's service that allows subscribers to save their game data in the cloud, as well as play games with friends. Subscription revenue is recurring, high-margin, and tends to generate substantially better margins than hardware sales, such as consoles. Think of this as the perfect razor (console)-and-blades (PlayStation Plus) setup.

In addition to improved subscription gaming revenue, Sony is one of the key producers of image sensors used in next-generation smartphones . Just as Broadcom's wireless chips are benefiting from the ongoing device replacement cycle, Sony is enjoying a hearty uptick in sales for its Imaging and Sensing Solutions segment.

Sony Group is also the cheapest stock-split stock among the eight top-notch businesses to announce a split in 2024. Shares of the company can be scooped up for less than 15 times forward-year earnings.

The icing on the cake is that Sony Group's board authorized a share repurchase program in addition to its split. If fully executed, close to 2.5% of all outstanding shares can be repurchased, which should have a modestly positive impact on earnings per share , and make this stock even more fundamentally attractive to value-focused investors.

The stock-split stock that's worth avoiding: Nvidia

On the other end of the spectrum, the hottest AI stock on the planet, and arguably the most-anticipated stock-split company of 2024, Nvidia ( NVDA 3.63% ) , is the highflier to avoid. Nvidia announced a 10-for-1 forward split on May 22 -- it's second split since July 2021 -- which became effective following the close of business on June 7.

On paper, Nvidia has done everything expected of it by Wall Street (and some). The company's AI-GPUs have sold like hotcakes, with Nvidia unable to meet all of the orders it's received. Supply demonstrably overwhelming demand has allowed the company to increase the selling price of its H100 GPU and pump up its adjusted gross margin to a hearty 78.4%, as of the end of the fiscal first quarter (ended April 28).

But even the best companies in the world have headwinds to contend with, and Nvidia's are mounting.

Throughout 2024, external competition in AI-accelerated data centers will be picking up. Intel and Advanced Micro Devices are rolling out their direct competitors to Nvidia's H100 GPU. What Wall Street and investors may be overlooking is that even if Nvidia's GPUs retain a compute advantage, the company's inability to meet enterprise demand opens the door for these newer entrants to win share .

Furthermore, Nvidia is bound to face competitive pressures from within its own customer base . Its four largest customers, which account for approximately 40% of its net sales, are all internally developing AI-GPUs for their data centers. Once again, even if Nvidia's chips remain far superior in many respects, the mere presence of these other chips reduces the AI-GPU scarcity that's fueled its pricing power. Translation: It's bad news moving forward for Nvidia's adjusted gross margin.

The final piece of the puzzle, which I alluded to earlier, is that every highly touted trend or buzzy technology or innovation that's come along over the last 30 years has met the same fate. Investors consistently overestimate how quickly a new innovation or technology will attain mainstream adoption, which leads to a bubble. AI seems unlikely to break this historic trend, which bodes poorly for Nvidia .

Sean Williams has positions in Intel. The Motley Fool has positions in and recommends Advanced Micro Devices and Nvidia. The Motley Fool recommends Broadcom and Intel and recommends the following options: long January 2025 $45 calls on Intel and short August 2024 $35 calls on Intel. The Motley Fool has a disclosure policy .

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