westjet social media case study

Brought to you by:

WestJet: A New Social Media Strategy

By: Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong

In October 2015, WestJet, Canada's second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited…

• Length: 12 page(s)
• Publication Date: Jun 20, 2016
• Discipline: Marketing
• Product #: W16363-PDF-ENG

What's included:

• Teaching Note
• Educator Copy

$4.95 per student

degree granting course

$8.95 per student

non-degree granting course

Get access to this material, plus much more with a free Educator Account:

• Access to world-famous HBS cases
• Up to 60% off materials for your students
• Resources for teaching online
• Tips and reviews from other Educators

Already registered? Sign in

• Student Registration
• Non-Academic Registration
• Included Materials

In October 2015, WestJet, Canada's second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited about the prospects of continuing to grow their customer base and reach even more guests through social media. WestJet had developed a highly successful approach to managing social media, and now the two executives were faced with two new possible social platforms: Snapchat and Pinterest. With an economy in decline and a flat marketing budget for 2016, they had a decision to make. Should the company pursue either of these platforms for the coming year, and if so, how? Which one would be best for the growth and evolution of WestJet's social media presence?

Learning Objectives

This case is suitable for use in MBA and other graduate-level management programs in courses on services marketing, finance, and growth and management of large businesses. After completion of the case, students will be able to assess popular new social media (Snapchat and Pinterest); explore and consider a range of other new social media that can help companies stay connected to customers while using new media as a competitive mechanism; and identify benefits and risks of investing deeply in new social media as part of an existing social media strategy when budgets are constrained.

Jun 20, 2016

Discipline:

Geographies:

Industries:

Transportation and distribution

Ivey Publishing

W16363-PDF-ENG

We use cookies to understand how you use our site and to improve your experience, including personalizing content. Learn More . By continuing to use our site, you accept our use of cookies and revised Privacy Policy .

• Predictive Analytics Workshops
• Corporate Strategy Workshops
• Advanced Excel for MBA
• Powerpoint Workshops
• Digital Transformation
• Competing on Business Analytics
• Aligning Analytics with Strategy
• Building & Sustaining Competitive Advantages
• Corporate Strategy
• Aligning Strategy & Sales
• Digital Marketing
• Hypothesis Testing
• Time Series Analysis
• Regression Analysis
• Machine Learning
• Marketing Strategy
• Branding & Advertising
• Risk Management
• Hedging Strategies
• Network Plotting
• Bar Charts & Time Series
• Technical Analysis of Stocks MACD
• NPV Worksheet
• ABC Analysis Worksheet
• WACC Worksheet
• Porter 5 Forces
• Porter Value Chain
• Amazing Charts
• Garnett Chart
• HBR Case Solution
• 4P Analysis
• 5C Analysis
• NPV Analysis
• SWOT Analysis
• PESTEL Analysis
• Cost Optimization

WestJet: A New Social Media Strategy

• Sales & Marketing / MBA EMBA Resources

Next Case Study Solutions

• Delhi Metro Rail Corporation (B): Doing More with Less Case Study Solution
• Malaysia Airlines: The Marketing Challenge after MH370 and MH17 Case Study Solution
• Superb Trucks LP: How to Conduct a Field Experiment Case Study Solution
• Airbnb: WhatA?s Next? Case Study Solution
• HyundaiCard's Marketing Strategy Case Study Solution

Previous Case Solutions

• Eco7: Launching a New Motor Oil Case Study Solution
• Airbnb, Etsy, Uber: Acquiring the First Thousand Customers Case Study Solution
• InMobi: Reimagining Mobile Advertising Case Study Solution
• Building Acquaintance Brands via Snapchat for the College Student Market Case Study Solution
• Atmel: Igniting the B2C in B2B Case Study Solution

Predictive Analytics

April 22, 2024

Popular Tags

Case study solutions.

Case Study Solution | Assignment Help | Case Help

Westjet: a new social media strategy description.

In October 2015, WestJet, Canada's second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited about the prospects of continuing to grow their customer base and reach even more guests through social media. WestJet had developed a highly successful approach to managing social media, and now the two executives were faced with two new possible social platforms: Snapchat and Pinterest. With an economy in decline and a flat marketing budget for 2016, they had a decision to make. Should the company pursue either of these platforms for the coming year, and if so, how? Which one would be best for the growth and evolution of WestJet's social media presence?

Case Description WestJet: A New Social Media Strategy

Strategic managment tools used in case study analysis of westjet: a new social media strategy, step 1. problem identification in westjet: a new social media strategy case study, step 2. external environment analysis - pestel / pest / step analysis of westjet: a new social media strategy case study, step 3. industry specific / porter five forces analysis of westjet: a new social media strategy case study, step 4. evaluating alternatives / swot analysis of westjet: a new social media strategy case study, step 5. porter value chain analysis / vrio / vrin analysis westjet: a new social media strategy case study, step 6. recommendations westjet: a new social media strategy case study, step 7. basis of recommendations for westjet: a new social media strategy case study, quality & on time delivery.

100% money back guarantee if the quality doesn't match the promise

100% Plagiarism Free

If the work we produce contain plagiarism then we payback 1000 USD

Paypal Secure

All your payments are secure with Paypal security.

300 Words per Page

We provide 300 words per page unlike competitors' 250 or 275

Free Title Page, Citation Page, References, Exhibits, Revision, Charts

Case study solutions are career defining. Order your custom solution now.

Case Analysis of WestJet: A New Social Media Strategy

WestJet: A New Social Media Strategy is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. WestJet: A New Social Media Strategy is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. WestJet: A New Social Media Strategy case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. WestJet: A New Social Media Strategy will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

WestJet: A New Social Media Strategy case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of WestJet: A New Social Media Strategy, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The WestJet: A New Social Media Strategy case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Sales & Marketing Solutions

In the Texas Business School, WestJet: A New Social Media Strategy case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – WestJet: A New Social Media Strategy

Step 1 – Problem Identification of WestJet: A New Social Media Strategy - Harvard Business School Case Study

The first step to solve HBR WestJet: A New Social Media Strategy case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Westjet Media is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Westjet Media, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the WestJet: A New Social Media Strategy. The external environment analysis of WestJet: A New Social Media Strategy will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in WestJet: A New Social Media Strategy case study. PESTEL analysis of " WestJet: A New Social Media Strategy" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with WestJet: A New Social Media Strategy macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for WestJet: A New Social Media Strategy

To do comprehensive PESTEL analysis of case study – WestJet: A New Social Media Strategy , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact WestJet: A New Social Media Strategy

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Government policies have significant impact on the business environment of any country. The firm in “ WestJet: A New Social Media Strategy ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Westjet Media is operating, firms are required to store customer data within the premises of the country. Westjet Media needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. WestJet: A New Social Media Strategy has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Westjet Media in case study WestJet: A New Social Media Strategy" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Westjet Media in case study “ WestJet: A New Social Media Strategy ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Westjet Media in case study “ WestJet: A New Social Media Strategy ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ WestJet: A New Social Media Strategy ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Westjet Media can compete against other competitors.

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at WestJet: A New Social Media Strategy case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Westjet Media needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact WestJet: A New Social Media Strategy

Social factors that impact westjet: a new social media strategy, technological factors that impact westjet: a new social media strategy, environmental factors that impact westjet: a new social media strategy, legal factors that impact westjet: a new social media strategy, step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: westjet: a new social media strategy case study solution.

• sales & marketing ,
• leadership ,
• corporate governance ,
• Advertising & Branding ,
• Corporate Social Responsibility (CSR) ,

Amanda Watson

Leave your thought here

© 2019 Texas Business School. All Rights Reserved

USEFUL LINKS

Follow us on.

Subscribe to our newsletter to receive news on update.

Dark Brown Leather Watch

$200.00 $180.00

Dining Chair

$300.00 $220.00

Creative Wooden Stand

$100.00 $80.00

2 x $180.00

2 x $220.00

Subtotal: $200.00

Free Shipping on All Orders Over $100!

Wooden round table

$360.00 $300.00

Hurley Dry-Fit Chino Short. Men's chino short. Outseam Length: 19 Dri-FIT Technology helps keep you dry and comfortable. Made with sweat-wicking fabric. Fitted waist with belt loops. Button waist with zip fly provides a classic look and feel .

• Study Guides
• Homework Questions

Westjet A new social media strategy case study

WestJet: A New Social Media Strategy Case Solution & Answer

Home » Case Study Analysis Solutions » WestJet: A New Social Media Strategy

This Case is about SOCIAL PLATFORMS

PUBLICATION DATE: June 20, 2016 PRODUCT #: W16363-PDF-ENG

In October 2015, WestJet, Canada’s second biggest airline, needed to enlarge its social media existence. WestJet had developed an extremely successful way of handling social media, and both executives were faced with two new potential societal platforms: Pinterest and Snapchat. With a level advertising budget for 2016 and an economy in decline, they had a determination to make. Should the firm pursue either of these stages for the forthcoming year, and if so, how? Which one would be best for development and the development of the social media existence of WestJet?

Related Case Solutions:

LOOK FOR A FREE CASE STUDY SOLUTION

Product details

Teaching delivery modes

• Order Status
• Testimonials
• What Makes Us Different

WestJet: A New Social Media Strategy Harvard Case Solution & Analysis

Home >> Marketing HBS Case Solutions >> WestJet: A New Social Media Strategy

In October 2015, WestJet, Canada's second biggest airline, needed to expand its social media existence.

WestJet opted for a highly successful approach, which it developed itself in order to manage social media, and both executives were faced with two new potential societal platforms: Snapchat and Pinterest. With an economy in decline and a flat advertising budget for 2016, they had a determination to make. Should the business pursue either of these stages for the approaching year, and if so, how? Which one would be best for the growth and development of the social media presence of WestJet?

PUBLICATION DATE: June 20, 2016 PRODUCT #: W16363-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

Related Case Solutions & Analyses:

Hire us for Originally Written Case Solution/ Analysis

Like us and get updates:.

Harvard Case Solutions

Search Case Solutions

• Accounting Case Solutions
• Auditing Case Studies
• Business Case Studies
• Economics Case Solutions
• Finance Case Studies Analysis
• Harvard Case Study Analysis Solutions
• Human Resource Cases
• Ivey Case Solutions
• Management Case Studies
• Marketing HBS Case Solutions
• Operations Management Case Studies
• Supply Chain Management Cases
• Taxation Case Studies

More From Marketing HBS Case Solutions

• Is Your Company Choosing the Best Innovation Ideas?
• Strategy and Strategic Decisions
• La Hacienda Del Sol
• Implementing Marketing Analytics
• SVEDKA Vodka (C): Marketing Mix in the Vodka Industry
• Inside your social media ring: How to optimize online corporate reputation
• Integration of Mass Production and Mass Distribution

Contact us:

Check Order Status

How Does it Work?

Why TheCaseSolutions.com?

Don't have an account? Sign up now

Already have an account login, get 10% off on your next order.

Subscribe now to get your discount coupon *Only correct email will be accepted

(Approximately ~ 0.0 Page)

Total Price

Thank you for your email subscription. Check your email to get Coupon Code.

WestJet A New Social Media Strategy Case Analysis and Case Solution

Posted by Peter Williams on Aug-09-2018

Introduction of WestJet A New Social Media Strategy Case Solution

The WestJet A New Social Media Strategy case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The WestJet A New Social Media Strategy case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved WestJet A New Social Media Strategy case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution.

The case solution first identifies the central issue to the WestJet A New Social Media Strategy case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved.

Problem Identification of WestJet A New Social Media Strategy Case Solution

Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by WestJet A New Social Media Strategy is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these.

Analysis of the WestJet A New Social Media Strategy HBR Case Study

The objective of the case should be focused on. This is doing the WestJet A New Social Media Strategy Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found.

• In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study.
• The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation.
• Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation.

SWOT analysis of WestJet A New Social Media Strategy

An important tool that helps in addressing the central issue of the case and coming up with WestJet A New Social Media Strategy HBR case solution is the SWOT analysis.

• The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of WestJet A New Social Media Strategy.
• Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue.

Therefore, the SWOT analysis is a helpful tool in coming up with the WestJet A New Social Media Strategy Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used.

Porter Five Forces Analysis for WestJet A New Social Media Strategy

Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which WestJet A New Social Media Strategy operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions.

• These are the threats that the industry faces due to new entrants.
• It includes the threat of substitute products.
• It includes the bargaining power of buyers in the industry.
• It includes the bargaining power of suppliers in an industry.
• Lastly, the overall rivalry or competition within the industry is analysed.

This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective.

PESTEL Analysis of WestJet A New Social Media Strategy

Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases.

• The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry.
• Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question.
• These factors are also responsible for the future growth and challenges within the industry. Hence, they should be taken into consideration when coming up with the WestJet A New Social Media Strategy case solution.

VRIO Analysis of WestJet A New Social Media Strategy

This is an analysis carried out to know about the internal strengths and capabilities of WestJet A New Social Media Strategy. Under the VRIO analysis, the following steps are carried out:

• The internal resources of WestJet A New Social Media Strategy are listed down.
• Each of these resources are assessed in terms of the value it brings to the organization.
• Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors.
• Each resource is assessed whether it could be imitated by competition easily or not.
• Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not.

The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage.

Value Chain Analysis of WestJet A New Social Media Strategy

The Value chain analysis of WestJet A New Social Media Strategy helps in identifying the activities of an organization, and how these add value in terms of cost reduction and differentiation. This tool is used in the case study analysis as follows:

• The firm’s primary and support activities are listed down.
• Identifying the importance of these activities in the cost of the product and the differentiation they produce.
• Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities.

Recognizing value creating activities and enhancing the value that they create allow WestJet A New Social Media Strategy to increase its competitive advantage.

BCG Matrix of WestJet A New Social Media Strategy

The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows:

• Identify the relative market share of each strategic business unit.
• Identify the market growth of each strategic business unit.
• Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate.
• Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix.

The strategies identified from the WestJet A New Social Media Strategy BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting.

Ansoff Matrix of WestJet A New Social Media Strategy

Ansoff Matrix is an important strategic tool to come up with future strategies for WestJet A New Social Media Strategy in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products.

• The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy.
• The organization can develop new products for the existing market. This is known as product development strategy.
• The organization can enter new markets with its existing products. This is known as market development strategy.
• The organization can enter into new markets with new products. This is known as a diversification strategy.

The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take.

Marketing Mix of WestJet A New Social Media Strategy

WestJet A New Social Media Strategy needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis.

• Analyse the company’s products and devise strategies to improve the product offering of the company.
• Analyse the company’s price points and devise strategies that could be based on competition, value or cost.
• Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements.
• Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products.

WestJet A New Social Media Strategy Blue Ocean Strategy

The strategies devised and included in the WestJet A New Social Media Strategy case memo should have a blue ocean strategy. A blue ocean strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy.

Competitors analysis of WestJet A New Social Media Strategy

The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of WestJet A New Social Media Strategy looks at the direct and indirect competitors within the industry that it operates in.

• This involves a detailed analysis of their actions and how these would affect the future strategies of WestJet A New Social Media Strategy.
• It involves looking at the current market share of the company and its competitors.
• It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc.
• It also should look at the potential opportunities and threats that these competitors pose on the company.

Organisation of the Analysis into WestJet A New Social Media Strategy Case Study Solution

Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the WestJet A New Social Media Strategy case answers. These are usually in the form of strategies that the organisation can adopt. The following step-by-step procedure can be used to organise the Harvard Business case solution and recommendations:

• The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these.
• The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the WestJet A New Social Media Strategy Case Study Solution that the business unit should focus on costs.
• The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved.

The case study analysis and solution, and WestJet A New Social Media Strategy case answers should be written down in the WestJet A New Social Media Strategy case memo, clearly identifying which part shows what. The WestJet A New Social Media Strategy case should be in a professional format, presenting points clearly that are well understood by the reader.

Alternate solution to the WestJet A New Social Media Strategy HBR case study

It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for WestJet A New Social Media Strategy is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations.

Implementation of WestJet A New Social Media Strategy Case Solution

The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. It also lays down the changes needed to be made as well as the assumptions in the process.

• A proper implementation framework shows that one has clearly understood the case study and the main issue within it.
• It shows that one has been clarified with the HBR fundamentals on the topic.
• It shows that the details provided in the case have been properly analysed.
• It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented.
• The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the WestJet A New Social Media Strategy Harvard case is complete and properly answered.

Recommendations and Action Plan for WestJet A New Social Media Strategy case analysis

For WestJet A New Social Media Strategy, based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows:

• WestJet A New Social Media Strategy should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL.
• WestJet A New Social Media Strategy should enhance the value creating activities within its value chain.
• WestJet A New Social Media Strategy should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis.
• To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market.

Baron, E. (2015). How They Teach the Case Method At Harvard Business School. Retrieved from https://poetsandquants.com/2015/09/29/how-they-teach-the-case-method-at-harvard-business-school/

Bartol. K, & Martin, D. (1998). Management, 3rd edition. Boston: Irwin McGrawHill.

Free Management E-Books. (2013a). PESTLE Analysis. Retrieved from http://www.free-management-ebooks.com/dldebk-pdf/fme-pestle-analysis.pdf

Gupta, A. (2013). Environment & PEST analysis: an approach to the external business environment. International Journal of Modern Social Sciences, 2(1), 34-43.

Hambrick, D. C., MacMillan, I. C., & Day, D. L. (1982). Strategic attributes and performance in the BCG matrix—A PIMS-based analysis of industrial product businesses. Academy of Management Journal, 25(3), 510-531.

Hill, C., & Jones, G. (2010). Strategic Management Theory: An Integrated Approach, Ninth Ed. Mason, OH: South-Western, Cengage Learning.

Hussain, S., Khattak, J., Rizwan, A., & Latif, M. A. (2013). ANSOFF matrix, environment, and growth-an interactive triangle. Management and Administrative Sciences Review, 2(2), 196-206.

IIBMS. (2015). 7 Effective Steps to Solve Case Study. Retrieved from http://www.iibms.org/c-7-effective-steps-to-solve-case-study/

Kim, W. C., & Mauborgne, R. (2004). Blue ocean strategy. If you read nothing else on strategy, read thesebest-selling articles., 71.

Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.

Kulkarni, N. (2018). 8 Tips to Help You Prepare for the Case Method. Retrieved from https://www.hbs.edu/mba/blog/post/8-tips-to-help-you-prepare-for-the-case-method

Lin, C., Tsai, H. L., Wu, Y. J., & Kiang, M. (2012). A fuzzy quantitative VRIO-based framework for evaluating organizational activities. Management Decision, 50(8), 1396-1411.

Nixon, J., & Helms, M. M. (2010). Exploring SWOT analysis – where are we now?: A review of academic research from the last decade. Journal of Strategy and Management, 3(3), 215-251.

Panagiotou, G. (2003). Bringing SWOT into Focus. Business Strategy Review, 14(2), 8-10.

Pickton, D. W., & Wright, S. (1998). What's swot in strategic analysis? Strategic Change, 7(2), 101-109.

Porter, M. E. (2001). The value chain and competitive advantage. Understanding Business Processes, 50-66.

Porter, M. E. (1985). Competitive advantage: creating and sustaining superior performance (Vol. 2). New York: Free Press.

Porter, M.E. (1979, March). Harvard Business Review: Strategic Planning, How Competitive Forces Shape Strategy. Retrieved July 7, 2016, from https://hbr.org/1979/03/how-competitive-forces-shape-strategy

Rastogi, N., & Trivedi, M. K. (2016). PESTLE Technique–a Tool to Identify External Risks in Construction Projects. International Research Journal of Engineering and Technology (IRJET), 3(1), 384-388.

Rauch, P. (2007). SWOT analyses and SWOT strategy formulation for forest owner cooperations in Austria. European Journal of Forest Research, 126(3), 413-420.

Warning! This article is only an example and cannot be used for research or reference purposes. If you need help with something similar, please submit your details here .

9414 Students can’t be wrong

PhD Experts

It was hard for me to manage time-framing because I have to submit three assignments in two days. It's not right to share why I was in a desperate situation. The expert of this service drafted the documents within the fixed time and saved me from dropping down.

Elisa Machiene

Various graphs and models were included in the paper. It's surprisingly pleasant that the well-brimmed paper with such nice fees.

I had a statistical analysis of the topic and this service issued it on time. I got an A+.

Nathan Daniel

Have confidence in this service regarding the dissertation. I wish to recommend this service to others. Thanks!

Calculate the Price

(approx ~ 0.0 page), total price $0, next articles.

• Delhi Metro Rail Corporation (B): Doing More With Less Case Analysis
• Malaysia Airlines: The Marketing Challenge After MH370 And MH17 Case Analysis
• Superb Trucks LP: How To Conduct A Field Experiment Case Analysis
• Airbnb: What´s Next? Case Analysis
• HyundaiCard's Marketing Strategy Case Analysis
• IDS Financial Services (Condensed), Spanish Version Case Analysis
• Capital One: Leveraging Information Based Marketing Case Analysis
• MasterCard And World Championship Soccer Case Analysis
• Dharmala Manulife A Marketing Strategy Case Analysis
• Meloche Monnex Case Analysis

Previous Articles

• Eco7: Launching A New Motor Oil Case Analysis
• Airbnb, Etsy, Uber: Acquiring The First Thousand Customers Case Analysis
• InMobi: Reimagining Mobile Advertising Case Analysis
• Building Acquaintance Brands Via Snapchat For The College Student Market Case Analysis
• Atmel: Igniting The B2C In B2B Case Analysis
• OnePlus: Crossing The Chasm In The Smartphone Market Case Analysis
• Designing Branded Mobile Apps: Fundamentals And Recommendations Case Analysis
• Bringing Digital To Wimbledon Case Analysis
• Enhancing Competitive Strategy At Darling Kenya Case Analysis
• Challenging Sports Authority In Puerto Rico Case Analysis

Be a great writer or hire a greater one!

Academic writing has no room for errors and mistakes. If you have BIG dreams to score BIG, think out of the box and hire Case48 with BIG enough reputation.

Our Guarantees

Zero plagiarism, best quality, qualified writers, absolute privacy, timely delivery.

Interesting Fact

Most recent surveys suggest that around 76 % students try professional academic writing services at least once in their lifetime!

Allow Our Skilled Essay Writers to Proficiently Finish Your Paper.

We are here to help. Chat with us on WhatsApp for any queries.

Customer Representative

WestJet – A New Social Media Strategy Case Study Help

WestJet introduced WJAir as a complimentary service to its existing low-cost airline, and many customers have found it convenient and easy to use. However, some people have had concerns about the personal information that is collected and stored by the airline’s customer service agents, and other customers have expressed concerns about their privacy as a result. This was a source of concern for many people.

Customers wanted assurances that their information would be protected and kept safe. This led to a new approach for WestJet. The Case Study Solution offers a social media strategy that ensures that customer data is secure and confidential.

The customer relationship team was empowered to protect the personal information of customers. A complete re-engineering of the customer management system was done to ensure that only customer information was collected, used and retained by the customer service department. This is the foundation of a new social media strategy for WestJet.

Customers are encouraged to report issues with the WestJet products and services through the social media channels used by the company. These messages are verified by WestJet customer support agents and escalated through the WestJet customer service center to customer service. The goal is to take the customer’s concerns and complaints and convert them into actionable leads, which can be used to improve customer relations and improve business performance.

The good news is that once the concerns have been validated, the social media channel is used as a powerful tool for customer relations. The information collected through social media is aggregated and presented in an easy-to-understand and user-friendly format that provides customers with a choice to escalate their complaints. The result is a positive response from customers, which has the effect of improving customer relations.

The Case Study Solution works by creating a connection between customers and WestJet. This creates a sense of connection between WestJet and the customer, which promote better relations and increase customer loyalty. Once this connection is made, both parties work together to resolve issues and enhance the customer experience.

The social media strategy works both ways. WestJet customers can support their friends and family by sharing their positive experiences with the airline on their Facebook page. WestJet customers can share their comments, suggestions and concerns about the service provided by the company and spread the word about what a great service they have received from WestJet.

This works well for WestJet because customers are attracted to companies that are transparent, honest and loyal. This makes customers feel more connected to WestJet and encourages them to continue using the company’s services. In addition, when a negative customer review is posted about the airline, WestJet’s website is flooded with positive reviews, encouraging customers to continue using the airline.

WestJet’s social media strategy is based on two key concepts. First, customers are provided with a sense of choice, whether they want to voice their concerns or simply make a request.

Second, the social media platform is employed to keep the customer informed about any changes that may affect them. By informing customers about changes in the company and service offerings, they feel more connected to the company, and they feel more comfortable asking questions and sharing feedback about what they do not like about the airline.

The Case Study Solution shows how the social media strategy of WestJet is evolving. The solution will show how a brand new social media strategy can be successfully applied in an emerging market and help a company build a strong reputation while improving business results.

Related Posts:

Hire us for Case Solutions

• Case Solutions
• Case Study Analysis
• Case Study Solution Help
• Harvard Case Study
• Human Resource
• Ivey Case Study Solution
• Operations Management
• Supply Chain Management

Marketing Process Analysis

Segmentation, targeting, positioning, marketing strategic planning, marketing 5 concepts analysis, swot analysis & matrix, porter five forces analysis, pestel / pest / step analysis, cage distance analysis international marketing analysis leadership, organizational resilience analysis, bcg matrix / growth share matrix analysis, block chain supply chain management, paei management roles, leadership with empathy & compassion, triple bottom line analysis, mckinsey 7s analysis, smart analysis, vuca analysis ai ethics analysis analytics, westjet: a new social media strategy case study solution & analysis / mba resources.

• WestJet: A New Social Media Strategy
• Sales & Marketing / MBA Resources

Introduction to case study solution

EMBA Pro case study solution for WestJet: A New Social Media Strategy case study

At EMBA PRO , we provide corporate level professional case study solution. WestJet: A New Social Media Strategy case study is a Harvard Business School (HBR) case study written by Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong. The WestJet: A New Social Media Strategy (referred as “Westjet Media” from here on) case study provides evaluation & decision scenario in field of Sales & Marketing. It also touches upon business topics such as - Value proposition, Social platforms. Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Sales & Marketing field, and broaden their skill set.

Urgent - 12Hr

• 100% Plagiarism Free
• On Time Delivery | 27x7
• PayPal Secure
• 300 Words / Page

Case Description of WestJet: A New Social Media Strategy Case Study

In October 2015, WestJet, Canada's second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited about the prospects of continuing to grow their customer base and reach even more guests through social media. WestJet had developed a highly successful approach to managing social media, and now the two executives were faced with two new possible social platforms: Snapchat and Pinterest. With an economy in decline and a flat marketing budget for 2016, they had a decision to make. Should the company pursue either of these platforms for the coming year, and if so, how? Which one would be best for the growth and evolution of WestJet's social media presence?

Case Authors : Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong

Topic : sales & marketing, related areas : social platforms, what is the case study method how can you use it to write case solution for westjet: a new social media strategy case study.

Almost all of the case studies contain well defined situations. MBA and EMBA professional can take advantage of these situations to - apply theoretical framework, recommend new processes, and use quantitative methods to suggest course of action. Awareness of the common situations can help MBA & EMBA professionals read the case study more efficiently, discuss it more effectively among the team members, narrow down the options, and write cogently.

Case Study Solution Approaches

Three Step Approach to WestJet: A New Social Media Strategy Case Study Solution

The three step case study solution approach comprises – Conclusions – MBA & EMBA professionals should state their conclusions at the very start. It helps in communicating the points directly and the direction one took. Reasons – At the second stage provide the reasons for the conclusions. Why you choose one course of action over the other. For example why the change effort failed in the case and what can be done to rectify it. Or how the marketing budget can be better spent using social media rather than traditional media. Evidences – Finally you should provide evidences to support your reasons. It has to come from the data provided within the case study rather than data from outside world. Evidences should be both compelling and consistent. In case study method there is ‘no right’ answer, just how effectively you analyzed the situation based on incomplete information and multiple scenarios.

Case Study Solution of WestJet: A New Social Media Strategy

We write WestJet: A New Social Media Strategy case study solution using Harvard Business Review case writing framework & HBR Sales & Marketing learning notes. We try to cover all the bases in the field of Sales & Marketing, Social platforms and other related areas.

Objectives of using various frameworks in WestJet: A New Social Media Strategy case study solution

By using the above frameworks for WestJet: A New Social Media Strategy case study solutions, you can clearly draw conclusions on the following areas – What are the strength and weaknesses of Westjet Media (SWOT Analysis) What are external factors that are impacting the business environment (PESTEL Analysis) Should Westjet Media enter new market or launch new product (Opportunities & Threats from SWOT Analysis) What will be the expected profitability of the new products or services (Porter Five Forces Analysis) How it can improve the profitability in a given industry (Porter Value Chain Analysis) What are the resources needed to increase profitability (VRIO Analysis) Finally which business to continue, where to invest further and from which to get out (BCG Growth Share Analysis)

SWOT Analysis of WestJet: A New Social Media Strategy

SWOT analysis stands for – Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are result of Westjet Media internal factors, while opportunities and threats arise from developments in external environment in which Westjet Media operates. SWOT analysis will help us in not only getting a better insight into Westjet Media present competitive advantage but also help us in how things have to evolve to maintain and consolidate the competitive advantage.

- High customer loyalty & repeat purchase among existing customers – Westjet Media old customers are still loyal to the firm even though it has limited success with millennial. I believe that Westjet Media can make a transition even by keeping these people on board.

- Strong Balance Sheet – The financial statement of Westjet Media looks strong and will help the company going forward.

- Low profitability which can hamper new project investment – Even though Westjet Media financial statement is stable, but going forward Westjet Media 5-7% profitability can lead to shortage of funds to invest into new projects.

- Little experience of international market – Even though it is a major player in local market, Westjet Media has little experience in international market. According to Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong , Westjet Media needs international talent to penetrate into developing markets.

Opportunities

- Increase in Consumer Disposable Income – Westjet Media can use the increasing disposable income to build a new business model where customers start paying progressively for using its products. According to Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong of WestJet: A New Social Media Strategy case study, Westjet Media can use this trend to expand in adjacent areas Social platforms.

- Developments in Artificial Intelligence – Westjet Media can use developments in artificial intelligence to better predict consumer demand, cater to niche segments, and make better recommendation engines.

- Home market marketing technique won’t work in new markets such as India and China where scale is prized over profitability.

- Growing dominance of digital players such as Amazon, Google, Microsoft etc can reduce the manoeuvring space for Westjet Media and put upward pressure on marketing budget.

Once all the factors mentioned in the WestJet: A New Social Media Strategy case study are organized based on SWOT analysis, just remove the non essential factors. This will help you in building a weighted SWOT analysis which reflects the real importance of factors rather than just tabulation of all the factors mentioned in the case.

What is PESTEL Analysis

PESTEL /PEST / STEP Analysis of WestJet: A New Social Media Strategy Case Study

PESTEL stands for – Political, Economic, Social, Technological, Environmental, and Legal factors that impact the macro environment in which Westjet Media operates in. Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong provides extensive information about PESTEL factors in WestJet: A New Social Media Strategy case study.

Political Factors

- Political consensus among various parties regarding taxation rate and investment policies. Over the years the country has progressively worked to lower the entry of barrier and streamline the tax structure.

- Political and Legal Structure – The political system seems stable and there is consistency in both economic policies and foreign policies.

Economic Factors

- Foreign Exchange movement is also an indicator of economic stability. Westjet Media should closely consider the forex inflow and outflow. A number of Westjet Media competitors have lost money in countries such as Brazil, Argentina, and Venezuela due to volatile forex market.

- According to Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong . Westjet Media should closely monitor consumer disposable income level, household debt level, and level of efficiency of local financial markets.

Social Factors

- Consumer buying behavior and consumer buying process – Westjet Media should closely follow the dynamics of why and how the consumers are buying the products both in existing categories and in segments that Westjet Media wants to enter.

- Demographic shifts in the economy are also a good social indicator for Westjet Media to predict not only overall trend in market but also demand for Westjet Media product among its core customer segments.

Technological Factors

- Artificial intelligence and machine learning will give rise to importance of speed over planning. Westjet Media needs to build strategies to operate in such an environment.

- 5G has potential to transform the business environment especially in terms of marketing and promotion for Westjet Media.

Environmental Factors

- Environmental regulations can impact the cost structure of Westjet Media. It can further impact the cost of doing business in certain markets.

- Consumer activism is significantly impacting Westjet Media branding, marketing and corporate social responsibility (CSR) initiatives.

Legal Factors

- Health and safety norms in number of markets that Westjet Media operates in are lax thus impact the competition playing field.

- Intellectual property rights are one area where Westjet Media can face legal threats in some of the markets it is operating in.

What are Porter Five Forces

Porter Five Forces Analysis of WestJet: A New Social Media Strategy

Competition among existing players, bargaining power of suppliers, bargaining power of buyers, threat of new entrants, and threat of substitutes.

What is VRIO Analysis

VRIO Analysis of WestJet: A New Social Media Strategy

VRIO stands for – Value of the resource that Westjet Media possess, Rareness of those resource, Imitation Risk that competitors pose, and Organizational Competence of Westjet Media. VRIO and VRIN analysis can help the firm.

What is Porter Value Chain

Porter Value Chain Analysis of WestJet: A New Social Media Strategy

As the name suggests Value Chain framework is developed by Michael Porter in 1980’s and it is primarily used for analyzing Westjet Media relative cost and value structure. Managers can use Porter Value Chain framework to disaggregate various processes and their relative costs in the Westjet Media. This will help in answering – the related costs and various sources of competitive advantages of Westjet Media in the markets it operates in. The process can also be done to competitors to understand their competitive advantages and competitive strategies. According to Michael Porter – Competitive Advantage is a relative term and has to be understood in the context of rivalry within an industry. So Value Chain competitive benchmarking should be done based on industry structure and bottlenecks.

What is BCG Growth Share Matrix

BCG Growth Share Matrix of WestJet: A New Social Media Strategy

BCG Growth Share Matrix is very valuable tool to analyze Westjet Media strategic positioning in various sectors that it operates in and strategic options that are available to it. Product Market segmentation in BCG Growth Share matrix should be done with great care as there can be a scenario where Westjet Media can be market leader in the industry without being a dominant player or segment leader in any of the segment. BCG analysis should comprise not only growth share of industry & Westjet Media business unit but also Westjet Media - overall profitability, level of debt, debt paying capacity, growth potential, expansion expertise, dividend requirements from shareholders, and overall competitive strength. Two key considerations while using BCG Growth Share Matrix for WestJet: A New Social Media Strategy case study solution - How to calculate Weighted Average Market Share using BCG Growth Share Matrix Relative Weighted Average Market Share Vs Largest Competitor

5C Marketing Analysis of WestJet: A New Social Media Strategy

4p marketing analysis of westjet: a new social media strategy, porter five forces analysis and solution of westjet: a new social media strategy, porter value chain analysis and solution of westjet: a new social media strategy, case memo & recommendation memo of westjet: a new social media strategy, blue ocean analysis and solution of westjet: a new social media strategy, marketing strategy and analysis westjet: a new social media strategy, vrio /vrin analysis & solution of westjet: a new social media strategy, pestel / step / pest analysis of westjet: a new social media strategy, swot analysis and solution of westjet: a new social media strategy, references & further readings.

Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong (2018) , "WestJet: A New Social Media Strategy Harvard Business Review Case Study. Published by HBR Publications.

Case Study Solution & Analysis

• Delhi Metro Rail Corporation (B): Doing More with Less Case Study Solution & Analysis
• Malaysia Airlines: The Marketing Challenge after MH370 and MH17 Case Study Solution & Analysis
• Superb Trucks LP: How to Conduct a Field Experiment Case Study Solution & Analysis
• Airbnb: WhatA?s Next? Case Study Solution & Analysis
• HyundaiCard's Marketing Strategy Case Study Solution & Analysis
• Eco7: Launching a New Motor Oil Case Study Solution & Analysis
• Airbnb, Etsy, Uber: Acquiring the First Thousand Customers Case Study Solution & Analysis
• InMobi: Reimagining Mobile Advertising Case Study Solution & Analysis
• Building Acquaintance Brands via Snapchat for the College Student Market Case Study Solution & Analysis
• Atmel: Igniting the B2C in B2B Case Study Solution & Analysis

Explore More

Feel free to connect with us if you need business research.

You can download Excel Template of Case Study Solution & Analysis of WestJet: A New Social Media Strategy