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How to Write a Restaurant Business Plan + Free Template

restaurant business plan example free

2. Company Overview

Company overview is a part where you fully introduce your restaurant business including legal business structure, location, and your restaurant’s proposed concept.

Here you have the liberty to be a little more creative in describing your restaurant in the whole business plan.

Here are some points to incorporate in the company overview:

  • Detailed vision and mission statement
  • Type of restaurant (fine dining, small restaurant, bistro, cafe, etc.)
  • Legal business structure
  • Service style
  • History and background of the restaurant (if existing)
  • Owners’ names and qualifications
  • Cusinies & menu highlights
  • Restaurant size and seating capacity
  • Operating hours & meal plans
  • Related service availability (delivery, catering, etc)

Mainly emphasize the chosen location because easily accessible locations with high foot traffic will attract more walk-in customers. And if you haven’t decided on a specific location yet, then mention the type of place you are looking for to give an idea about it to your readers.

Besides, mention the short-term and long-term goals of your restaurant business in the later part of the company description. Along with that mention regional industry trends and your USPs.

restaurant business plan example free

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3. Market analysis

The market analysis section provides you with a clearer picture of your target market, competitors, and industry trends.

Based on the above details, one can make informed decisions while creating strategies. Therefore, make this section precise and concise to understand.

Here are some steps to follow to write an engaging market analysis section of the restaurant business plan:

  • Define your customer base: Identify and describe whom you are going to serve. Make a consumer base after considering the demographics, location, and concept of your restaurant.
  • Competitive analysis: List out the names of other restaurants in your location and do the SWOT analysis. You can get the competitive advantage of your restaurant this way.
  • Market trends: Discuss any shift in consumer behavior like healthy choices, an increase in vegan food consumption, or technological breakthroughs that might affect your restaurant.

Consider conducting market research, TAM-SAM-SOM analysis , and SWOT analysis to get insights for this section.

Remember, this section helps your readers and potential investors understand your target market, restaurant market overview, market size, and growth potential, so make sure you play your cards right.

4. Sample Menu

The most vital step in launching your restaurant business is the menu. A well-curated menu design will sell itself for your restaurant. Even if you are a new restaurant, then present the sample menu with the name and logo of your restaurant on it.

The menu will showcase all the unique offerings your direct competitors might not provide. Not just the list of cuisines but the pricing is also crucial. This way potential investors and readers can understand your restaurant’s target price point.

Plus your menu should be in sync with target customers; for example, a restaurant near the university should contain more beverages and delicious food options for brunch as students prefer those things more.

Consider your menu as a part of branding, choose the same theme for the menu as for the restaurant.

5. Restaurant Design

Restaurant design is the part where you can show your restaurant concept to potential investors and readers practically. Moreover, create a mood board to explain things smoothly.

Utilize this section to show the uniqueness of your restaurant, and how it is different from competitors.

Explain how your design represents your restaurant’s branding and visual identity. Furthermore, mention how your target market will enjoy and appreciate the ambiance you plan to provide.

Note that restaurant design is one of the key elements to running a successful restaurant, so match the theme and cuisines accordingly.

In this section, you also have to provide a detailed description of how many seats are going to be there along with the floor plan of your restaurant.

6. Management Team

As the name suggests, the management team section of your restaurant’s business plan introduces restaurant owners, key executives, and the management team. It also incorporates the experience, qualification, and restaurant industry knowledge of every individual who is on the team.

A strong management team section can be essential to weigh authority and help potential investors be confident about your restaurant’s idea and vision.

You might consider including the following information in the management team section:

  • Business owner or founder’s information
  • Executive chef and culinary team
  • Front-of-house manager
  • Operations and back-of-house team
  • Advisors/consultants
  • The organizational structure of the team

Showcase how each member fits and what roles & responsibilities they will play.  You should include a resume-styled summary for each person in the restaurant’s management section.

7. Operations Plan

The operations plan section outlines the daily business processes and activities centered on achieving the restaurant dream and objectives described in the rest of the plan.

A detailed operations plan helps you and your team define your responsibilities, daily tasks, and short-term goals you need to achieve, keeping track of your long-term objective.

Here are a few key elements to include in your operations plan section:

  • Staffing and training
  • Operating hours
  • Operational process
  • Tools and equipment
  • Inventory control
  • Technology and software
  • Quality control measures
  • Customer service policies

Remember it should incorporate all important daily tasks. Also, an operations plan is a living document, you can change it often according to the change in the dynamics of the work.

Read More: The Ultimate Guide to Restaurant Operations Planning

8. Marketing Plan

Even with great food, prices, and ambiance, you won’t attract enough diners without marketing.

Thus, a well-crafted restaurant marketing plan is necessary to spread awareness and build a strong brand presence.

The marketing plan can help you streamline your marketing efforts and create impactful and effective marketing campaigns while keeping track of the projected budget and maximizing return on investment.

Hence, this is the section in which you give an idea to your potential investors about how you will acquire new customers and retain existing ones. This section should include:

  • Target market and their dining habits
  • Branding and positioning
  • Marketing strategies (website, social media accounts, etc.)
  • Marketing Calendar
  • USPs of your restaurant (unique ambiance, amiable staff, new cuisines in the local area)
  • Your marketing goals
  • Customer retention strategies (loyalty program, giving coupons or discounts on bulk orders or events)

Even if you are going to hire a PR agency for marketing, then mention it and the reason why you chose them.

After taking care of marketing, let us move further to finances.

Read More: Step-by-Step Guide to Restaurant Marketing Plan

9. Financial Plan

The financial plan is the most crucial and demanding section of any business plan. It is one of the deciding factors for potential investors, banks, or any financial institute to invest in your restaurant business.

This section of your plan details your restaurant’s financial information and how it will reach its financial goals or how much revenue potential it has.

Here are key components and statements that you should include in your financial plan section:

  • Pro forma profit and loss statement
  • Break-even analysis
  • Balance sheet
  • Sales forecast
  • Detailed cost analysis
  • Cash flow projections
  • Business ratios
  • Funding request
  • Tax considerations
  • Exit strategy

Before you create financial projections, know how many seats the restaurant will have and what services you plan to provide. This will help you in making realistic financial projections if you are going to start a new business.

Also, if you are asking for funding, then mention where you will utilize your funds.

We hope that this sample restaurant business plan will provide you with an idea for writing a successful plan.

Restaurant Industry Highlights 2024

  • Growth forecast : National Restaurant Association predicted US restaurant sales to reach $898 billion in 2022 which would further grow by 4% yearly to reach $1.2 trillion by 2030.
  • Technology is everywhere : Automation is helping staff maximize their efficiency by handling orders, deliveries, and communication effectively.
  • Sustainability & ethical sourcing : Eco-friendly practices such as minimizing food waste, avoiding single-use plastics, and ethical plus local sourcing are encouraged by customers.
  • Delivery is the new deal : People prefer deliveries over dining out as they are time-saving. So, there is an incline in the number of delivery apps and delivery services providing restaurants.
  • Kiosks are the preference : The number of people who prefer ordering and paying through kiosks is increasing due to the convenience.

How to Refine & Present a Restaurant Business Plan

Once you have written your entire business plan, it is time to read and re-read it and make it error-free. You have to be confident about every aspect of the plan before you present it in front of your audience.

Moreover, alter your plan to suit different audiences to enhance your communication. For instance, keep your plan professional and include all the growth potential, profitability, and ROI data when you present your restaurant business plan for seeking funding.

Also, when you present your restaurant business plan to potential partners or vendors, emphasize collaboration benefits and how it can help in their individual growth.

Apart from the above points, make sure your plan has various engaging visuals, interactive elements, and enhanced storytelling to present all the data interestingly. Thus, make a digital presentation of your plan to incorporate all the above things clutter-free.

Once you are confident, it is time to email your plan to the people already on your mind. And give a pat to yourself for finally taking that step.

Download a sample business plan for a restaurant

Ready to kick-start your business plan writing process? And not sure where to start? Here you go, download our free restaurant business plan pdf , and start writing.

This intuitive, modern, and investment-ready template is designed specifically for restaurants. It includes step-by-step instructions & examples to help in creating your own restaurant business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


Related Restaurant Resources

  • Restaurant Marketing Plan
  • Restaurant Financial Plan
  • Restaurant Operations Plan
  • Restaurant Industry Trends

Discover how Upmetrics can help you write a business plan

With Upmetrics, you will receive step-by-step guidance, customizable templates, 400+ sample business plans , and AI assistance to streamline your business planning process.

In fact, if you are not adept with finances, the financial forecasting tool Upmetrics provides will help you create realistic financial forecasts for 3 or more years.

Whether you’re starting a new venture or looking to grow one, Upmetrics offers the resources and insights you need to develop a successful & professional business plan that aligns with your goals.

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Frequently asked questions, why do you need a restaurant business plan.

A solid business plan is an essential tool for anyone looking to start or run a successful restaurant business. It helps to get clarity in your business, raise money, and identify potential challenges while starting and growing your business.

How to get funding for your restaurant business?

There are several ways to get funding for your restaurant business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

What is the easiest way to write your restaurant business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of restaurant business plan samples and edit it as per your needs. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

Can a good restaurant business plan help me secure funding?

Indeed. A well-crafted restaurant business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

What's the importance of a marketing strategy in a restaurant business plan?

Marketing strategy is a key component of your restaurant business plan. Whether it is about achieving goals or helping your investors understand the return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having a marketing strategy:

  • It provides your business an edge over your competitors.
  • It helps investors better understand your business and growth potential.
  • It helps you develop products with the best profit potential.
  • It helps you set accurate pricing for your products or services.

About the Author

restaurant business plan example free

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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How to Write a Restaurant Business Plan [Free Template]

Start creating your restaurant’s business plan with BentoBox’s free business plan template.

The restaurant business plan is a crucial first step in turning an idea for a restaurant into an actual business. Without it, investors and lenders will have no way of knowing if the business is feasible or when the restaurant will become profitable. Business plans span dozens (or even hundreds) of pages, and due to the stakes that lie within the document and the work required to write it, the process of writing a restaurant business plan can threaten to overwhelm. 

That’s why BentoBox has created a restaurant business plan template for aspiring restaurant owners. With section prompts for business plan essentials like financial projections, market analysis and a restaurant operations overview, this template makes creating a business plan significantly more manageable. 

Included is a professionally designed, customizable version of the template on Google Docs. Restaurants can download the template below, make a copy and tailor it to their specific concept. For design inspiration,  download here .


Restaurant Business Plan Template

Download the Free Restaurant Business Plan Template from BentoBox



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How to Write a Restaurant Business Plan (Free Template)

Boris Mustapic

Coming up with the idea for your restaurant is the easy part. Now you have to figure out how to make it work. According to recent studies, the restaurant industry has a 20% success rate , meaning 80% of new restaurants fail within the first five years. However, every single restaurant that succeeds has a solid business plan. That's why it's crucial for future restaurateurs and restaurant entrepreneurs to write a comprehensive business plan that outlines their vision, goals, and strategies for success.

In this article, we'll show you why a business plan is so important for your restaurant's success and provide you with step-by-step guidance on how to write a winning business plan.

Why You Need To Write a Restaurant Business Plan

Every new business should start with a business plan, and a restaurant is no exception.

A restaurant business plan is a comprehensive document that serves as a roadmap for the business, detailing the strategy, objectives, and operational plans for starting and running a restaurant.

Writing out a business plan will provide clarity on all aspects of your restaurant business . It will force you to ask difficult questions about your business, including those regarding your business model, value proposition, and overall viability.

Creating a business plan helps you create a roadmap for business success and allows you to spot any potential problems early.

By detailing what’s expected and what’s going to happen, a business plan also creates accountability for yourself and any partners you might have.

Additionally, without a business plan, it’s highly unlikely that you’ll be able to secure investors for your restaurant. Even if you do secure funding (or fund the business yourself), not having a detailed plan will only set you up for failure.

7 elements of a restaurant business plan

Here are the seven elements you should include when writing your restaurant business plan:

1. Executive summary

Your business plan should start with an executive summary .

You can think of this section as a bird’s eye view of your business plan. Its goal is to provide a shorter version of your business plan that entices the reader to read the plan in its entirety.

It’s one of the most important sections in your business plan. For some investors, it’s going to be the only part of your business plan they read.

The executive summary should include information about the restaurant concept, your target market and mission statement, potential costs, high-level growth plans, and the expected return on investment.

Keep in mind that, while this is the first section of your business plan, you should write it at the end, after you’ve fleshed out all the other sections of your business plan.

2. Restaurant concept

In this section, you’re going to describe the overall concept of your restaurant, including what kind of food you’ll be serving and how your restaurant is going to look and feel.

Describe the decor, ambiance, and even the type of music you plan on playing at the restaurant in detail. Explain the reasoning behind designing your restaurant in this way and why you think it will appeal to your target customers.

When writing this section, make sure to provide an overview of the service style (e.g., fast food, fast-casual, or fine dining), explain how the restaurant will be run, and try to paint a picture of how your restaurant will make guests feel.

You should explain what’s the inspiration behind the concept, what’s unique about it, and why you think it’s going to result in a successful restaurant.

This section is also a good place to add a sample menu with menu items (both food and drinks) you plan on offering, as well as their respective prices.

choose restaurant concept

3. Market analysis

Every good business plan includes a market and industry analysis .

In this section, you should detail the economic and market conditions, both locally and regionally. This will require extensive market research.

If restaurants in the area are doing poorly in general, you’ll need to provide an explanation for why yours will do well.

On the other hand, if the restaurant industry is booming in your area, you’ll have to explain why you think a new restaurant will be able to compete.

You also need to include a detailed competitive analysis. What other restaurants will you be competing with? What kind of competitive advantage do you anticipate having?

Ideally, you should find a way to prove that there is demand for the type of restaurant you’re looking to open.

This is the place where you can include a SWOT analysis , going over your business’ strengths and weaknesses, as well as describing any potential opportunities and threats.

4. Target customers

Your restaurant’s business plan should also describe what type of customers you’re looking to attract to your restaurant. 

Make sure to describe your target demographic, including your customers':

  • Income levels
  • Dining and spending habits

Finally, explain why your restaurant will be appealing to your target customers.

restaurant target audience

5. Location

Your restaurant business plan should also include the future location of your restaurant . If you don’t have a specific site identified, you’ll want to mention what you’re looking for in terms of:

  • Square footage
  • Foot traffic

You should also mention the neighborhoods you’re considering for your restaurant location and explain why these would be suitable for your restaurant.

6. Marketing

Your restaurant can’t rely on foot traffic alone. You should also make an active effort to promote it. That’s why you need to include a section on your marketing plan .

In this section, explain your overall restaurant marketing strategy and list the marketing channels (e.g., social media, PPC advertising, etc.) you plan on using. You don’t need to include a step-by-step plan, but you’ll want to provide a general idea of how you plan to approach marketing.

If you’re going to hire a marketing agency, you can introduce it in this section.

7. Financials

For most investors, this will be the section of your plan they will be interested in the most.

It’s so important that it might be wise to hire an accountant to help you write it.

If you decide to do so, you’ll want to provide them with details like the number of seats your restaurant will have, the projected number of guests per day, and the average check size you anticipate, so that they can create accurate financial projections.

If possible, try to find an accountant with experience doing bookkeeping and accounting for restaurants.

You’ll want to include the following information in this section:

  • Investment plan  – Your investors will want to see how you’re going to spend their investment. Here, you’ll want to list expenses such as rent, furniture, kitchen equipment, payroll, and marketing.
  • A break-even analysis  – This analysis will show how much revenue you need to generate every month to break even after accounting for all expenses.
  • Projected profit and loss statement for the first 1-3 years  – The purpose of a projected P&L statement is to show investors how much money you expect to make (or lose) in your first year (or three).

When including estimates, it’s always best to be conservative because you’ll be relying on these numbers to determine whether your restaurant idea is financially viable.

A sample of a restaurant business plan

Executive Summary

The Happy Plate is a family-friendly, fast-casual restaurant specializing in wholesome, affordable meals in a cozy, modern atmosphere. Our mission is to provide delicious, nutritious food in a welcoming environment for families and individuals of all ages. Located in the vibrant downtown area, we anticipate a high foot traffic location and aim to become a popular dining spot for locals and tourists alike. Our growth plans include expanding to multiple locations within the next five years. The estimated cost of opening The Happy Plate is $300,000, and we expect a return on investment within the first two years of operation.

Restaurant Concept

The Happy Plate offers a unique dining experience, combining fresh, nutritious meals with a fast-casual service model. Our menu focuses on locally-sourced, organic ingredients, and our dishes cater to various dietary preferences, including vegetarian and gluten-free options. The restaurant's design features a contemporary, inviting atmosphere with warm colors, comfortable seating, and soft lighting. Soothing instrumental music will play in the background to create a relaxing environment for our guests.

Inspired by the growing trend of health-conscious dining, The Happy Plate sets itself apart by offering delicious, wholesome meals at affordable prices. We believe our commitment to quality and exceptional service will attract a diverse clientele and ensure our restaurant's success.

Market Analysis

Our extensive market research indicates a growing demand for healthy dining options in our target location. The downtown area has experienced an influx of young professionals and families, leading to increased interest in accessible, nutritious meals. While there are several restaurants in the area, few focus on healthy, fast-casual dining, giving The Happy Plate a competitive advantage.

Our SWOT analysis indicates that our strengths lie in our unique menu, commitment to quality ingredients, and fast-casual service model. Potential weaknesses include initial startup costs and the competitive nature of the restaurant industry. Opportunities include the increasing demand for healthy dining options, potential for partnerships with local farmers and businesses, and expansion possibilities. Threats may include economic downturns, changing consumer preferences, and new competitors entering the market.

Target Customers

The Happy Plate aims to attract a diverse clientele, including young professionals, families, and health-conscious individuals. Our target demographic includes:

  • Middle to upper-middle income levels
  • Working professionals
  • Health-conscious and environmentally aware individuals
  • Customers who prioritize convenience and affordability

Our menu and dining experience will appeal to our target customers by offering a wide range of options, exceptional service, and a welcoming atmosphere.

We are currently considering several prime downtown locations for The Happy Plate, prioritizing areas with high foot traffic, ample parking, and at least 2,000 square feet of available space. Our ideal location will be easily accessible to locals and tourists alike and situated near popular shopping and entertainment destinations.

To promote The Happy Plate, we will implement a comprehensive marketing strategy utilizing various channels, including social media, local print advertisements, and targeted online advertising. We will also participate in community events and partner with local businesses to increase brand awareness and establish a strong presence in the local market. A professional marketing agency with experience in the restaurant industry will be contracted to assist with our marketing efforts.

To ensure accurate financial projections, we will work with an experienced accountant specializing in restaurant bookkeeping and accounting. Our financial plan includes:

  • Investment plan: Restaurant startup costs of $300,000 will cover rent, furniture, kitchen equipment, payroll, and marketing expenses.
  • Break-even analysis: We anticipate generating sufficient restaurant revenue to cover all expenses within the first two years of operation.
  • Projected profit and loss statement: Our conservative estimates project a net profit of $50,000 in the first year, increasing to $100,000 and $150,000 in the second and third years, respectively. These projections are based on an estimated 150 guests per day with an average check size of $20.

By providing a unique dining experience focused on quality, affordability, and exceptional service, we believe The Happy Plate will become a leading choice for dining in our target market. We look forward to the opportunity to share our passion for healthy, delicious food with our community and to contribute to the vibrant local dining scene.

A restaurant business plan is crucial for the success of your restaurant

Future restaurant owners need to write a business plan to determine whether their restaurant idea is viable and get potential investors interested.

When creating your restaurant business plan, make sure to include the seven sections we outlined above.

How long should a restaurant business plan be?

The length of a restaurant business plan can vary depending on various factors, including the complexity of your concept, the level of detail you want to include, and the specific requirements of your audience (e.g., investors, lenders, partners). However, a typical restaurant business plan usually ranges from 15-20 pages.

What is the final part of a restaurant business plan?

The final section of a restaurant business plan typically covers financial projections and funding requirements, as well as any supporting documents or appendices.

When should I write a restaurant business plan?

You should write a restaurant business plan before you start your restaurant, as it serves as a roadmap for your venture. It helps you clarify your concept, set goals, secure financing, and make informed decisions. A well-thought-out business plan is crucial during the planning and startup phases of your restaurant.

Further read:

  • Free Restaurant Profit Margin Calculator
  • Restaurant Sales and Labor Forecast Calculator
  • How To Do a Restaurant SWOT Analysis (with Examples)

Boris Mustapic is a content marketer with a decade of experience in the digital marketing industry. He specializes in helping B2B SaaS companies drive growth through strategic, product-led content marketing.

restaurant business plan example free


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Here is a free business plan sample for a restaurant.

restaurant profitability

Have you been toying with the idea of opening your own restaurant but feel overwhelmed about where to start?

Look no further, as we're about to guide you through a comprehensive business plan tailored for the restaurant industry.

Creating a robust business plan is a crucial step for any aspiring restaurateur. It serves as a roadmap, outlining your vision, objectives, and the strategies you'll employ to turn your culinary dreams into a thriving reality.

To streamline your planning process, take advantage of our restaurant business plan template. Our seasoned professionals are also on hand to review and refine your plan at no extra cost.

business plan eatery

How to draft a great business plan for your restaurant?

A good business plan for a restaurant must be tailored to the unique challenges and opportunities of the food service industry.

To start, it's important to provide a comprehensive overview of the restaurant market. This includes up-to-date statistics and an analysis of current trends, which you can find in our restaurant business plan template .

Your business plan should articulate your concept clearly. Define your target audience (locals, tourists, business diners, etc.), and describe the distinctive character of your restaurant (fine dining, fast-casual, ethnic cuisine, etc.).

Market analysis is a critical component. You need to thoroughly understand your competitors, the dining habits of your potential customers, and the overall demand for your type of restaurant in the area.

Detailing your menu offerings is essential. Explain the variety of dishes, the culinary style, and how your menu will appeal to the tastes and dietary preferences of your target market.

The operational plan is vital for a restaurant. It should outline the location, dining room design, kitchen setup, sourcing of ingredients, and the flow of service.

For a restaurant, it's crucial to highlight the quality and sourcing of ingredients, culinary expertise, and adherence to health and safety regulations.

Discuss your marketing and sales strategies. How will you draw in new customers and keep them coming back? Consider promotional tactics, loyalty programs, and potential for ancillary services (like catering or delivery).

Incorporating digital strategies, such as a robust website, online reservations, and a social media presence, is increasingly important for restaurants.

The financial plan is a cornerstone of your business plan. It should include startup costs, revenue projections, operating expenses, and the point at which you expect to break even.

Restaurants can have variable margins, so precise financial planning and a clear understanding of your cost structure are imperative. For assistance, refer to our financial forecast for a restaurant .

Compared to other businesses, a restaurant business plan must pay special attention to factors like the freshness of ingredients, labor costs in a high-turnover industry, and the potential need for extended operating hours.

A comprehensive business plan is a tool for the owner to crystallize their vision and strategy, as well as to attract investors or secure loans.

Investors and lenders will look for a solid market analysis, realistic financial projections, and a clear plan for day-to-day operations.

By presenting a thorough and substantiated plan, you showcase your dedication and preparedness for managing a successful restaurant.

To achieve these goals while saving time, you can fill out our restaurant business plan template .

business plan restaurant

A free example of business plan for a restaurant

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a restaurant .

Here, we will follow the same structure as in our business plan template.

business plan restaurant

Market Opportunity

Market analysis and projections.

The restaurant industry is a dynamic and ever-evolving sector with significant impact on the economy.

Recent studies have valued the global restaurant market at over 3 trillion dollars, with expectations for continued growth, driven by the increasing consumer demand for diverse and high-quality dining experiences.

In the United States alone, there are over 1 million restaurant locations, contributing to an annual revenue of approximately 800 billion dollars for the restaurant industry.

These statistics underscore the integral role restaurants play in American society and their substantial contribution to the economy.

Industry Trends

Current trends in the restaurant industry indicate a shift towards health-conscious dining, environmental sustainability, and technological integration.

There is a rising trend in farm-to-table restaurants, where the emphasis is on fresh, locally sourced ingredients, appealing to consumers who value food provenance and sustainability.

Technology is also revolutionizing the dining experience, with the adoption of digital menus, online reservations, and contactless payment systems enhancing customer convenience and operational efficiency.

Delivery and takeout services have seen a surge, accelerated by the pandemic, leading to the growth of virtual kitchens and delivery-only restaurant models.

Moreover, the demand for dietary-specific menus, such as gluten-free, keto, and plant-based options, is growing as consumers become more health-conscious and dietary-aware.

These trends highlight the restaurant industry's adaptability and responsiveness to the evolving preferences and values of modern diners.

Key Success Factors

Several factors contribute to the success of a restaurant in a competitive marketplace.

Foremost, the quality and uniqueness of the culinary offerings are vital. Restaurants that provide a memorable and delicious dining experience can build a strong, loyal customer base.

Innovation in menu creation and presentation can distinguish a restaurant from its competitors and attract food enthusiasts looking for new experiences.

The location of the restaurant is also critical, as high foot traffic areas can lead to higher visibility and patronage.

Exceptional customer service is imperative for ensuring that guests leave with a positive impression and the desire to return.

Efficient operations management, including cost control, waste reduction, and sustainability practices, are essential for the financial health and public image of the restaurant.

Lastly, the ability to keep pace with industry trends, such as offering online ordering or incorporating special diet menus, can be decisive in maintaining relevance and success in the restaurant business.

The Project

Project presentation.

We are excited to introduce our gluten-free restaurant concept, designed to cater to the needs of individuals with gluten sensitivities, celiac disease, or those who simply prefer a gluten-free lifestyle. Strategically located in a bustling urban area with high foot traffic or near health and wellness centers, our restaurant will offer a diverse menu of gluten-free dishes, ranging from appetizers and main courses to desserts, all crafted with premium, gluten-free ingredients.

Our emphasis is on the flavor, quality, and presentation of our dishes to ensure a delightful dining experience that rivals that of traditional cuisine.

Our restaurant is poised to become a go-to destination for gluten-free dining, enhancing the lives of those with dietary restrictions by providing a safe and enjoyable eating out experience.

Value Proposition

The value proposition of our gluten-free restaurant lies in its commitment to offering a gourmet dining experience without the gluten. We understand the challenges faced by those with dietary restrictions and are dedicated to providing a diverse menu that doesn't compromise on taste or quality.

Our dedication to culinary excellence, coupled with a strict adherence to gluten-free standards, ensures that our customers can dine with confidence and pleasure. We aim to create a welcoming atmosphere where all guests can savor a meal that caters to their health needs and palate preferences.

As a cornerstone of the community, our restaurant will not only serve delectable gluten-free meals but also act as an advocate for gluten-free living, educating patrons on the advantages of such a diet.

Project Owner

The project owner is a seasoned restaurateur with a passion for health-conscious cuisine and an empathetic understanding of the dietary challenges faced by individuals with gluten intolerance.

With a background in restaurant management and a commitment to nutritional wellness, the owner is driven to establish a gluten-free restaurant that stands out for its dedication to taste, quality, and customer health.

Armed with a mission to provide a safe and enjoyable dining environment for those requiring or choosing gluten-free options, the owner is determined to make a positive impact on the community's health and dining culture.

Their passion for gastronomy and their commitment to inclusivity are the cornerstones of this venture, aiming to enrich the lives of those in search of sumptuous and safe gluten-free dining experiences.

The Market Study

Market segments.

The market segments for this gluten-free specialized restaurant are categorized into distinct groups.

Firstly, there are individuals with gluten intolerance or celiac disease who require a strict gluten-free diet for their well-being.

Additionally, there is a growing demographic of health-conscious consumers who opt for a gluten-free lifestyle to improve overall health.

The market also encompasses patrons who are exploring gluten-free dining options out of curiosity or personal taste preferences.

Healthcare professionals, including dietitians and physicians, represent another segment as they may recommend our restaurant to patients seeking gluten-free meal options.

SWOT Analysis

Conducting a SWOT analysis for this gluten-free restaurant initiative highlights several key points.

Strengths include a specialized focus on gluten-free cuisine, culinary expertise, a dedication to high-quality ingredients, and a burgeoning market for gluten-free dining.

Weaknesses might involve the higher costs associated with sourcing premium gluten-free ingredients and the challenge of differentiating ourselves in a niche market.

Opportunities can be found in broadening our customer base to include not only those with dietary restrictions but also the wider public interested in healthier dining options, along with the potential for educational outreach.

Threats may consist of volatile prices for gluten-free ingredients and the task of distinguishing our restaurant amidst the competition in the gluten-free dining space.

Competitor Analysis

An analysis of competitors within the gluten-free restaurant industry indicates a competitive landscape.

Direct competitors include other gluten-free restaurants and mainstream dining establishments that offer gluten-free menu options.

These competitors vie for the attention of a clientele that values health and quality in their dining experience.

Potential competitive edges include the caliber of our gluten-free dishes, the breadth of our menu, brand recognition, and the ability to stay abreast of dietary trends while providing an outstanding dining experience.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a unique position in the market and ensuring customer loyalty.

Competitive Advantages

Our dedication to the authenticity and quality of our gluten-free cuisine is central to our competitive advantage.

We offer a wide array of appetizers, entrees, and desserts, all crafted with the finest gluten-free ingredients to deliver superior flavor and satisfaction.

Our commitment to customer education and engagement helps to foster a loyal customer base and establish trust in our brand.

We pride ourselves on transparency regarding our sourcing and preparation methods, providing peace of mind to our health-focused patrons.

You can also read our articles about: - how to open a restaurant: a complete guide - the customer segments of a restaurant - the competition study for a restaurant

The Strategy

Development plan.

Our three-year development plan for the gluten-free restaurant is designed to establish us as a leader in the health-conscious dining sector.

In the first year, we aim to build a strong local following by offering a diverse menu of delicious, gluten-free dishes and exceptional service.

The second year will focus on expanding our reach by opening additional locations in key urban centers and optimizing our supply chain for quality and efficiency.

In the third year, we plan to diversify our menu with seasonal offerings and collaborate with nutritionists to create balanced meal options, further solidifying our reputation as a trusted dining establishment for health-conscious consumers.

Throughout this period, we will prioritize customer satisfaction, sustainability, and culinary innovation to adapt to market trends and customer feedback.

Business Model Canvas

The Business Model Canvas for our gluten-free restaurant targets individuals with gluten sensitivities, celiac disease, and those who prefer a gluten-free lifestyle.

Our value proposition is centered around a commitment to flavorful, high-quality gluten-free meals, a welcoming dining atmosphere, and educational initiatives about the benefits of gluten-free eating.

We will serve our customers through our restaurant locations and offer online ordering for pickup and delivery, utilizing our dedicated kitchen spaces and culinary team's expertise.

Key activities include meal preparation, customer service, and community engagement.

Our revenue streams will be generated from dine-in, takeout, and catering services, while our costs will be associated with ingredients, labor, and operational expenses.

Access a detailed and customizable Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on engagement and experience.

We plan to educate our target market on the advantages of gluten-free dining and establish trust in our brand through the consistent quality of our meals. Our tactics include interactive social media campaigns, hosting community events, and offering cooking workshops.

We will also seek endorsements from nutritionists and health influencers to validate our menu offerings.

Additionally, we will leverage food bloggers and local media to generate buzz and attract a wider audience, all while upholding our dedication to culinary excellence and menu innovation.

Risk Policy

The risk policy for our gluten-free restaurant is focused on mitigating risks associated with food preparation, supply chain management, and customer health.

We will strictly adhere to gluten-free food handling practices, source our ingredients from reputable suppliers, and implement rigorous staff training.

Regular audits will be conducted to ensure the integrity of our gluten-free offerings. We will also maintain a conservative financial approach to manage costs effectively.

To protect against unforeseen events, we will have comprehensive insurance coverage, ensuring that we can provide safe, high-quality meals with confidence.

Why Our Project is Viable

We are committed to launching a gluten-free restaurant that meets the increasing demand for health-focused dining options.

With our dedication to culinary innovation, customer education, and a superior dining experience, we believe our restaurant will thrive in the competitive food industry.

We are passionate about enhancing the well-being of our patrons and are eager to adapt to their evolving needs, ensuring the long-term success of our gluten-free restaurant concept.

We are prepared to make the necessary adjustments to navigate challenges and seize opportunities, looking forward to a prosperous future in the gluten-free dining space.

You can also read our articles about: - the Business Model Canvas of a restaurant - the marketing strategy for a restaurant

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a restaurant and our financial plan for a restaurant .

Initial expenses for our gluten-free restaurant include the cost of leasing and renovating a suitable dining space, equipping the kitchen with specialized equipment for gluten-free cooking, sourcing high-quality gluten-free ingredients, training staff on gluten-free food preparation and cross-contamination prevention, as well as expenses for branding and executing targeted marketing strategies to attract health-conscious customers.

Our revenue projections are based on an in-depth market analysis of the local demand for gluten-free dining options, taking into account the increasing number of people with gluten sensitivities and the general trend towards healthier eating habits.

We expect a gradual increase in patronage, beginning with a conservative estimate and expanding as our restaurant's reputation for delicious and safe gluten-free cuisine grows.

The projected income statement outlines the anticipated revenue from our gluten-free menu offerings, the cost of goods sold (including ingredients and kitchen operations), and operating expenses (such as rent, marketing, staff wages, etc.).

This leads to a projected net profit that is essential for assessing the long-term viability of our restaurant.

The projected balance sheet will display assets unique to our restaurant, like kitchen equipment and food inventory, alongside liabilities such as loans and projected operational costs.

It will provide a snapshot of the financial condition of our gluten-free restaurant at the end of each fiscal period.

Our projected cash flow statement will detail the cash inflows from sales and outflows for expenses, enabling us to predict our financial needs and maintain a healthy cash balance to support restaurant operations.

The financing strategy outlined in our business plan will specify the sources of funding we intend to tap into to cover our initial costs.

We will keep a close eye on the working capital requirement for our gluten-free restaurant to ensure we have sufficient funds on hand for day-to-day expenses such as ingredient purchases, inventory management, and payroll.

The break-even analysis will determine the sales volume required to cover all our costs, including the initial investment, and begin generating profits.

It will signal the point at which our restaurant becomes financially sustainable.

Key performance indicators we plan to monitor include the profit margin on our gluten-free dishes, the current ratio to evaluate our ability to meet short-term liabilities, and the return on investment to gauge the efficiency of the capital we have invested in our restaurant.

These metrics will be instrumental in assessing the financial performance and overall success of our gluten-free restaurant.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a restaurant .

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How to write a restaurant business plan

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A small restaurant business plan is the roadmap you use to open a successful spot. As a first step to creating yours, ask your friends and colleagues to share restaurant business plan examples. Their restaurant business plan samples can inspire yours.

Once you’ve studied those examples, it’s time to start writing your own. No matter how much thought you’ve put into your concept or how many trusted colleagues have assured you of its greatness, you must write a restaurant business plan. It will prove the viability of your concept to potential investors and provide them with a clear and engaging answer to the question: “Why does the world need this restaurant?”

“The point of a business plan is to show that you’ve done your homework,” says Charles Bililies, owner of Souvla , a fine casual Greek restaurant in San Francisco that has received national acclaim since opening in the spring of 2014.

“You have to show any potential investor that you have an actual plan, you know what you’re talking about, it looks professional, and you’re not just screwing around.”

Quick links Branded cover Table of contents Concept Sample menu Service Management team Design Target market Location Market overview Marketing and publicity Specialists and consultants Business structure Financials

1. Branded cover

Include your logo (even if it’s not finalized), the date, and your name.

2. Table of contents

A table of contents in a restaurant business plan provides an organized overview of the document’s structure and content. It typically appears at the beginning of the plan and lists the major sections and subsections with their corresponding page numbers.

The table of contents is important for several reasons. Firstly, it allows readers to quickly navigate through the plan, enabling easy access to specific sections of interest. Secondly, it helps in presenting a professional and well-structured document, showing that you have carefully organized your thoughts and ideas. It also improves readability and comprehension, as readers can easily locate and refer back to relevant information

Image depicts a restaurant worker in a new restaurant.

3. Restaurant concept

Describe your restaurant concept and get the reader excited about your idea. Specify whether the restaurant will be fine dining or more casual. Include an executive summary and go into detail about the food you’ll be serving, inspiration behind your concept, and an overview of service style.

Define clearly what will be unique about your restaurant and include your mission statement. This section should include a market analysis that shows how your restaurant will be similar and different from competing restaurants.

4. Sample menu

The menu is the most important touchpoint of any restaurant’s brand, so this should be more than just a simple list of items. Incorporate your logo and mock up a formatted menu design (tap a designer for help if needed).

Your sample menu should also include prices that are based on a detailed cost analysis. This will:

  • Give investors a clear understanding of your targeted price point
  • Provide the info needed to estimate check averages
  • Show the numbers used create financial projections for starting costs
  • Show investors that you’ve done the homework
  • Prove you can stay within a budget

This section is most relevant for:

  • Fine-dining concepts
  • Concepts that have a unique service style
  • Owners who have particularly strong feelings about what role service will play in their restaurant.

It can be a powerful way of conveying your approach to hospitality to investors by explaining the details of the guest’s service experience.

Will your restaurant have counter service and restaurant hostess software designed to get guests on their way as quickly as possible, or will it look more like a theater, with captains putting plates in front of guests simultaneously?

If an extensive wine program is an integral part of what you’re doing, will you have a sommelier? If you don’t feel that service is a noteworthy component of your operation, address it briefly in the concept section.

Image depicts two restaurant workers discussing finances.

6. Management team

Write a brief overview of yourself and the team you have established so far. You want to show that your experience has provided you with the necessary skills to run a successful restaurant and act as a restaurant business owner.

Ideally, once you have described the strong suit of every member of your team, you’ll be presenting a full pitch deck. Most independent restaurant investors are in this for more than just money, so giving some indication of what you value and who you are outside of work may also be helpful.

Incorporate some visuals. Create a mood board that shows images related to the design and feeling of your restaurant.

Whether you’re planning to cook in a wood-burning oven or are designing an eclectic front-of-house, be sure to include those ideas. Photos of materials and snippets of other restaurants that you love that are similar to the brand you’re building are also helpful.

8. Target market

Who is going to eat at your restaurant? What do they do for a living, how old are they, and what’s their average income? Once you’ve described them in detail, reiterate why your specific concept will appeal to them.

Image depicts two restaurant workers having a discussion.

9. Location

There should be a natural and very clear connection between the information you present in the “Target Market” section and this one. You probably won’t have a specific site identified at this point in the process, but you should talk about viable neighborhoods.

Don’t assume that potential investors will be familiar with the areas you’re discussing and who works or lives there—make the connections clear. You want readers to be confident that your restaurant’s “ideal” diner intersects with the neighborhood(s) you’re proposing as often as possible.

If you don’t have a site , this is a good place to discuss what you’re looking for in terms of square footage, foot traffic, parking, freeway accessibility, outdoor seating , and other important details.

10. Market overview

Address the micro and macro market conditions in your area and how they relate to licenses and permits. At a macro level, what are the local and regional economic conditions?

If restaurants are doing poorly, explain why yours won’t; if restaurants are doing well, explain how you’ll be able to compete in an already booming restaurant climate. At a micro level, discuss who your direct competitors are. Talk about what types of restaurants share your target market and how you’ll differentiate yourself.

11. Marketing and publicity

The restaurant landscape is only getting more competitive. Discuss your pre- and post-opening marketing plans to show investors how you plan to gain traction leading up to opening day, as well as how you’ll keep the momentum going.

If you’re going to retain a PR/marketing company, introduce them and explain why you’ve chosen them over other companies (including some of their best-known clients helps). If not, convey that you have a solid plan in place to generate attention on your own through social media, your website , and media connections.

Image depicts two restaurant workers having a discussion over a tablet.

12. Specialists and consultants

List any outside contractors you plan to retain, such as:

  • General contractor
  • PR and marketing

Briefly explain the services they’ll be providing for you, why you chose them, and any notable accomplishments.

13. Business structure

This section should be short and sweet. What type of business structure have you set up and why did you make that specific decision? You will need to work with an attorney to help you determine what business structure is best for you.

“Step one: write a business plan. Step two: hire a good attorney. In addition to helping me build a smart, sustainable business structure, my attorney was also a great resource for reviewing my business plan because she’s read thousands of them. She was a very helpful, experienced outside perspective for more than just legal matters,” says Charles Bililies.

14. Financial projections

Let your accountant guide you through this portion of your business plan. It is crucial that whoever you hire to help you with your finances has a wealth of restaurant experience (not just one or two places). They should be familiar with the financial specifics of starting a restaurant and know what questions to ask you.

Before creating realistic financial projections, your accountant will want to know:

  • How many seats the restaurant will have
  • What your average check will be
  • How many covers per day you plan to do

Being conservative in these estimations is key. These three data points will be used as the basis for figuring out whether your concept is financially feasible.

Lou Guerrero, Principal at Kross, Baumgarten, Kniss & Guerrero, emphasizes, “You’ll get a lot of accountants that tell you that they’ve done a couple of restaurants, but you have to choose someone that has a deep expertise in what you’re doing. There’s nothing to gain from going with someone that doesn’t have a very restaurant-centric practice.”

A well-vetted accountant with restaurant experience will know exactly what you’ll need to have prepared to show investors.

The key projections you can expect to work on are:

  • Pro forma profit and loss statement for the first three to five years of operation
  • Break even analysis
  • Capital requirements budget

Writing a comprehensive restaurant business plan is a crucial step towards opening a successful establishment. By seeking inspiration from examples, demonstrating your expertise, and addressing all the essential components, you can prove the viability of your concept to potential investors.

Remember, a well-prepared business plan demonstrates professionalism and a clear understanding of your goals, increasing your chances of achieving long-term success in the competitive restaurant industry.

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Top-5 Restaurants in Moscow-City business district

Top-5 Restaurants in Moscow-City business district

Table of contents

  • 1. Burgers with healthy buns
  • 2. Beef, cocktails, and karaoke
  • 3. A slice of Bali in Moscow
  • 4. The highest restaurant in Europe
  • 5. Lobster and octopus with a view

The Moscow-City business district is known for the headquarters of Russian and global companies as well as for the newest landmarks of Moscow, the skyscrapers, and one of the biggest malls in the city, Afimall , full of fashion and beauty stores, cafes, and leisure activities. Here is our list of 5 best restaurants in Moscow-City. Leading Moscow chefs and bartenders serve food and drinks to remember, from burgers with avocado to grilled octopus, from sweet potato waffles to matcha tea with a piña colada flavor. These restaurants also offer great entertainment like music shows, karaoke, and parties with DJs. You may take a break here after sightseeing Moscow from above, relax after shopping, and make friends with people from tech startups. At lunchtime, and in the evenings CEOs and business leaders gather there making Moscow-City restaurants the best place for networking in the city.

Photo from Google

Burgers are made with meat, cheese, tomatoes, onions, pickles and are seasoned with ketchup, mustard, or another sauce. The ingredients are placed between two halves of a bun. Typically, burgers are made with beef, but other types of meat, such as turkey, chicken, and salmon can be used as well.

The Misha Fisher in Jaffa restaurant’s chef replaces burger buns  with avocado halves making the kosher version of this street food. Try here also sorrel soup, hummus, and falafel. There are no dairy dishes on the menu, it’s a kosher and halal certified meat restaurant. But the cuisine is not Jewish only. In their reviews, people praise Misha Fisher in Jaffa’s Peruvian ceviche, a Thai tom yum soup, and Maki sushi rolls with vegan cheese. The restaurant works in the Afimall shopping center and is closed on Saturdays.

Photo from Restaurant Guru

Steaks and shrimp pasta are the highlights of Six Floor Restaurant on the 6th floor of the Oko tower. The bartender here flavors his cocktails with essential oils making them one-of-a-kind drinks. Reviewers on Restaurant Guru laud the restaurant’s karaoke club, City Voice , for its acoustics and futuristic design. In-house backing vocalists help City Voice’s guests to perform most tricky pop songs and rock ballads. The restaurant is open 24 hours a day, they start serving breakfasts at 6:30 am. 

Photo from Restaurant Guru

Matcha tea served in Touch of matcha cafe in the IQ Quarter tower is believed to be the best in the city. Definitely, the matcha menu here is the longest in Moscow, with 13 versions of tea, from Matcha Latte to Matcha Piña Colada . The cuisine is Indonesian and vegetarian, on Restaurant Guru you may find positive feedback about poke and buddha bowls , cereal dishes, and avocado toasts. Waffles get special mention, try those made of sweet potato and served with a poached egg as well as waffles with coconut ice cream, caramel and strawberries.

Photo from Google

It is a popular seafood meal with a buttery savory flavor. Crabs may be boiled, grilled, deep-fried, stewed, or steamed. There is a wide range of dishes with crabs.

Birds self-described as the highest city restaurant in the world is located on the 84th floor of the Oko tower at a height of 354 meters. At least, it is listed in the Russian Book of Records as the highest restaurant in Europe. You will see breathtaking views of Moscow here together with getting fresh crabs  and yummy ice cream. One of the restaurant’s rooms is called Secret Garden and looks like a genuine conservatory. It opens at 6 pm. There is also a karaoke room with a separate entrance and a club famous for its music stage shows.

Photo from Restaurant Guru

Reviewers on Restaurant Guru note great views of Moscow from the terrace of Bamboo.Bar , a restaurant located in the City of Capitals tower. Guru Vibes parties on Saturday nights are also highly praised for starring leading Russian DJs and electronic music performers. The restaurant’s signature dishes are seafood salad with Thai tomatoes and green tapioca chips as well as lobster miso soup  and grilled octopus. Restaurant rooms are decorated with natural elements and antiquities. A 12-meter-long bar counter is Instagram-worthy.

The Moscow-City business district restaurants have become new places-to-see on their own. Visit them if you want to get a special gourmet experience and to discover a new side to the Russian capital.

I am absolutely fascinated by the Misha Fisher in Jaffa restaurant! As someone who loves to experiment with food, this burger featuring avocado buns is definitely on my to-try list. Additionally, I am intrigued by the fact that this restaurant serves kosher and halal certified meat, but also has Peruvian, Thai, and vegan dishes on the menu, making it a perfect place for foodies looking for a diverse range of culinary experiences.

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Best Restaurants in Moscow City (Business District), Central Russia

Moscow city (business district) restaurants, establishment type, online options, traveler rating, dietary restrictions, restaurant features, neighborhood.

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Thinking of visiting Russia? When visiting such a famous city, one must, of course, visit the iconic landmarks first. Moscow has plenty of those, most of them in the center of the city, which is very well-planned for tourists. Once you’ve seen the sights that are on most travelers’ lists, it’s time to branch out and visit some of the lesser-known sites, and there are some fascinating places to see and things to do.

I know this list is long, but I just couldn’t help myself. You probably won’t have the time to see them all. But that’s okay. Just scroll through the list and choose what sounds the most interesting to you. Where possible, make sure to book in advance, as things can get crowded, especially during high season.

Saint Basil's Cathedral in Moscow, Russia

1. The Red Square, Kremlin, And Surroundings

Red Square (Krasnya Ploshad) is the heart and soul of Russia, and where much of the country’s history has unfolded. This is the most famous landmark in Moscow and indeed the whole country, it’s an absolute must-do! The square is always full of people and has a rather festive atmosphere!

Saint Basil’s Cathedral

This is the famous church with the rainbow-colored, onion-domed roof. The cathedral was commissioned in the 1500s by Ivan the Terrible and according to legend, the Tsar thought it was so beautiful, that he ordered that the architect’s eyes be cut out afterward, so he could never build anything more beautiful! He wasn’t called Ivan the Terrible for no reason!

Lenin’s Mausoleum

The “love-it-or-hate-it” of tourist attractions in Russia. A glass sarcophagus containing the embalmed body of Russian revolutionary, Vladimir Lenin. It may seem a bit bizarre to display the mummy of a person, but it has been there for almost half a century and the 2.5 million visitors who come each year, clearly feel the queuing and thorough body search are worth it, to be in Lenin’s presence.

Pro Tip: no photos and no loud talking are allowed inside the Mausoleum.

Eternal Flame

There is an Eternal Flame in honor of an unknown soldier on the left side of Red Square. The hourly changing of the guards is worth seeing.

The Kremlin is the official residence of the Russian president. You can see it from the outside, or you can take an excursion to one of the museums located inside. This is the biggest active fortress in Europe, and holds a week’s worth of attractions! Once behind the 7,332-feet of walls, there are five squares, four cathedrals, 20 towers, various museums, and the world’s largest bell and cannon to see. Worth a special mention is the Armory Chamber that houses a collection of the famous Faberge Eggs.

Pro Tip: You can only go inside the Kremlin if you are part of a tourist group.

Interior of the Bolshoi Theatre in Moscos

2. Bolshoi Theatre

Bolshoi Theatre translates to “The Big Theatre” in Russian, and the building is home to both the Bolshoi Ballet and Bolshoi Opera — among the oldest and most famous ballet and opera companies in the world.

Pro Tip: It’s hard to get an inexpensive ticket, so if you’re reading well in advance of going to Moscow then try buying tickets on the official website . Last-minute tickets cost around $250 per person. If this is out of your budget, about an hour before a performance, you can try buying a ticket at the entrance from a reseller. Most can speak enough English to negotiate the price.

Tour the Bolshoi Theatre: You can take a group guided tour of the Bolshoi Theatre which focuses on the history and architecture of the theatre and behind the scenes. There’s an English language tour that lasts 2 hours and costs around $300 for a group of up to six.

GUM, a popular department store in Moscow

3. Luxury Shopping At GUM And TSUM

Russia’s main department store, GUM, has a stunning interior that is home to over 100 high-end boutiques, selling a variety of brands: from luxurious Dior to the more affordable Zara. Even if shopping is not on your Moscow to-do list GUM is still worth a visit; the glass-roofed arcade faces Red Square and offers a variety of classy eateries. TSUM, one of the biggest luxury malls in town, is right behind the Bolshoi and GUM. It’s an imposing building with lots of history, and worth a visit just for its design and its glass roof.

Christ the Savior Cathedral in Moscow

4. Christ The Savior Cathedral

This is one of Russia’s most visited cathedrals and is a newer addition to the gorgeous array of Muscovite cathedrals, but don’t let its young age fool you. After perestroika, in the early 90s, the revived Russian Orthodox Church was given permission to build a cathedral on this site. It did the location honors and built the largest temple of the Christian Orthodox Church. The façade is as grand as you’d expect, but it’s the inside that will mesmerize you, with its domes, gold, gorgeous paintings, and decor!

The cathedral is located just a few hundred feet away from the Kremlin and was the site of the infamous Pussy Riot protest against Putin back in 2012.

Pro Tip: Bring a shawl to cover your hair as is the local custom.

Gates at Gorky Park in Moscow

5. Gorky Park

Moscow’s premier green space, Gorky Park (Park Gor’kogo) is the city’s biggest and most famous park. There is entertainment on offer here for every taste, from outdoor dancing sessions to yoga classes, volleyball, ping-pong, rollerblading, and bike and boat rental in summer. In winter, half the park turns into a huge ice skating rink. Gorky Park is also home to an open-air movie theater and the Garage Museum of Contemporary Art. There is also Muzeon Art Park, a dynamic contemporary space with a unique collection of 700 sculptures. It is located right in front of Gorky Park.

6. Sparrow Hills Park

If you take a walk from Gorky Park, along the Moscow River embankment, you’ll end up in the city’s other legendary park, Sparrow Hills. Although the park doesn’t offer as many activities as its hip neighbor, it has a great panoramic view of the city

Pro Tip: You can take a free walking tour to all of the above attractions with an English-speaking guide.

River cruise in Moscow

7. River Cruising

One of the best ways to experience Moscow, and see all the famous landmarks, but from a different angle, is from the Moscow River. Take a river cruise. Avoid the tourist crowds. There are little nameless old boats that do the cruise, but if you are looking for a more luxurious experience take the Radisson Blu cruise and enjoy the sights with some good food and a glass of wine.

Moscow Metro station

8. Metro Hopping

Inaugurated in the 1930s, the Moscow Metro system is one of the oldest and most beautiful in the world. Started in Stalinist times, each station is a work of art in its own right. I’d recommend touring the stations between 11 a.m. and 4 p.m. This way, you’ll be able to properly see it without the crowds. Ideally, I’d recommend taking a tour with a knowledgeable guide with GuruWalk, who will tell you stories of forgotten stations and how the history of the country is interconnected with the metro development. If going by yourself, then I definitely recommend checking out: Mayakovskaya, Ploschad Revolutsii, Kievskaya, Kropotkinskaya, Kurskaya, and Novoslobodskaya stations.

Visit the free Moscow Metro Museum: For real train enthusiasts, located in the southern vestibule of Sportivnaya station is a small free museum. Here you can take a peek into the driver’s cabin, see a collection of metro tokens from different cities, and see different models of a turnstile, traffic lights, escalator, and more.

Moscow State University at dusk

9. Moscow State University View

In his effort to create a grander Moscow, Stalin had seven skyscrapers built in different parts of town; they’re called the Seven Sisters. The largest of these buildings and the one with the best view is the main building of the Moscow State University. Although this is a little outside the city center, the view is more than worth it.

Izmailovsky Market in Moscow, Russia

10. Izmailovsky Market

Mostly known for the city’s largest flea market, the district of Izmaylovo is home to a maze of shops where you can get just about anything, from artisan crafts to traditional fur hats, handcrafted jewelry, fascinating Soviet memorabilia, and antiquities. It’s also one of Moscow’s largest green spaces. There are often no price tags, so be prepared to haggle a bit. Head to one of the market cafes for a warming mulled wine before continuing your shopping spree.

The History of Vodka Museum is found here, and the museum’s restaurant is the perfect place to sample various brands of the national drink.

Once you’ve covered the more touristy spots, Moscow still has plenty to offer, and the places below will also be full of locals! So for some local vibes, I would strongly recommend the spots below!

The skyscrapers of Moscow City

11. Moscow City

With a completely different vibe, Moscow City (also referred to as Moscow International Business Center) is like a mini Dubai, with lots of impressive tall glass buildings. Here is where you’ll find the best rooftops in towns, like Ruski Restaurant, the highest restaurant both in Moscow City and in Europe. Moscow City is great for crowd-free shopping and the best panoramic views of the city.

Art in the Tretyakov Gallery in Moscow

12. Tretyakov Gallery

Tretyakov Gallery started as the private collection of the Tretyakov brothers, who were 19th-century philanthropists. They gave their private collection to the government after their deaths. If there is just one museum you visit in Moscow, I recommend this one!

Tsaritsyno Museum Reserve, former residence of Catherine the Great

13. Tsaritsyno Museum-Reserve

Tsaritsyno was a residence of Catherine the Great more than two centuries ago. It became derelict during the Soviet era but has now been fully renovated. With its opulently decorated buildings, gardens, meadows, and forests, Tsaritsyno Park is the perfect place for a green respite in Moscow.

Kolomenskoye Museum-Reserve in Moscow

14. Kolomenskoye

A 10-minute metro ride from the city center is Kolomenskoe Museum-Reserve, where you can get an idea of what Russia looked like 200 years ago. You’ll find ancient churches (one dating back to the 16th century), the oldest garden in Moscow, and the wonderful fairytale wooden palace of Tsar Alexey Mikhailovich, father of Peter the Great.

Ostankino TV Tower in Moscow at night

15. Ostankino TV Tower

Built in 1967, Ostankino TV Tower was the tallest free-standing construction in the world at the time, it’s still the 8th tallest building in the world and the highest in Europe. It’s also the best observation deck, with a glass floor and 360-degree views. The speedy elevators take you 1,105 feet in next to no time.

Pro Tip: You need to book in advance; entrance is based on specific ticket times and the capacity is limited and only a certain number of tourists are allowed per day. Don’t forget your passport, you’ll need it to get through security.

The floating bridge of Zaryadye Park in Moscow

16. Zaryadye Park

Zaryadye is a newly opened, landscaped urban park so new you won’t find it in a lot of tour guides. The park is near Red Square and is divided into four climatic zones: forest, steppe, tundra, and floodplains, depicting the variety of climatic zones in Russia.

These last three suggestions are a little quirky, but all are really worth checking out.

17. Museum Of Soviet Arcade Games

Release your inner child playing on 66 arcade machines from the Soviet era! What a great way to spend a couple of hours when tired of visiting museums and palaces. The staff speaks excellent English and are happy to explain how the games work.

The rooftops of Moscow, Russia

18. Moscow Rooftop Tour

Take a 1-hour private Moscow rooftop tour with an experienced roofer. I can just about guarantee none of your friends will be able to say they’ve done it! For your comfort, I recommend wearing comfortable shoes. Take your camera, there are some amazing photo opportunities out there!

A pool at Sanduny Banya in Moscow

19. Sanduny Banya

This classical Russian bathhouse opened its doors in 1808 and is famous for combining traditional Russian banya services with luxurious interiors and service. If you enjoy spas and saunas, then you should experience a Russian bathhouse at least once in your life! Go with an open mind and hire a specialist to steam you as it’s meant to be done — by being beaten repeatedly with a besom (a leafy branch)! This is said to improve circulation, but is best done by a professional!

So there you have my list of things to do in Moscow. I could have gone on and on and on, but I didn’t want to try your patience! There are so many things to do in this vibrant city that you’ll definitely need to allocate several days for exploring.

Here are some other reasons to visit Moscow and Russia:

  • 7 Reasons To Put Moscow On Your Travel Bucket List
  • Russia 30 Years (And 30 Pounds) Ago
  • Massive Mysterious Craters Appearing Again In Siberia

Image of Sarah Kingdom

Born and raised in Sydney, Australia, before moving to Africa at the age of 21, Sarah Kingdom is a mountain climber and guide, traveler, yoga teacher, trail runner, and mother of two. When she is not climbing or traveling she lives on a cattle ranch in central Zambia. She guides and runs trips regularly in India, Nepal, Tibet, Russia, and Ethiopia, taking climbers up Tanzania’s Mount Kilimanjaro numerous times a year.


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