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Business Plan Thesis

2017, No name

This was a thesis prepared by me and my brother.

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Sample Business Plans

Kinesiology and health care business plans, writing business plans, books on preparing business plans.

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The following sources contain sample business plans for different types of small businesses:

• Bplans.com - sample plans

Examples from MBA Students & Business Plan Competitions:

• Business Plan for Caregaroo (Kiana Mohseni, Simon Fraser University) MBA student project (Simon Fraser University)
• Business Plan for Launching a Luxury Adventure Tour Operator Based in Canada Greg Hung and Nikolai Khlystov (Simon Fraser University MOT MBA, 2011)
• University of Texas Austin, Venture Labs Investment Competition, Business Plans Contains executive summaries and selected full text business plans from competitions held at the University of Texas Austin from 1999 to 2016.

You can find additional examples by searching in Omni for  Subject contains Business Plans AND any field contains (kinesiology OR "health care") and limiting the results by Resource Type to Theses and Dissertations. These plans are available in the ProQuest Dissertations & Theses database . 

• Long Beach Mobile Fitness, LLC: A Business Plan Prepared by Matthew Vico, Master of Science in Health Care Administration, California State University, Long Beach
• Business Plan for a Physical Therapy Clinic in Rural Minnesota Prepared by Rick Borchardt, Master of Business Administration, The College of St. Scholastica
• Business plans in physiotherapy:a practical guide for the non specialist Physical therapy reviews, 2011-06-01, Vol.16 (3), p.210-227 The sample business plan for Physio Kids (a hypothetical new paediatric physiotherapy clinic service) is presented in the Appendix
• Using Business Plan Development as a Capstone Project for MPH Programs in Canada: Validation Through the Student Perspective Journal of Community Health, 2013, 38(5), 791-798. Describes elements of the business plan as applicable to public health practitioners.

The following sources provide guidance on writing business plans and may also include a sample plan or template.

• Writing a Business Plan: An Example for a Small Premium Winery (Cornell University) (PDF) more info... close... An Extension Bulletin prepared by Mark E. Pisoni and Gerald B. White, Charles H. Dyson School of Applied Economics and Management at Cornell University.
• Business Plan Guide (Government of Canada)
• The business plan and executive summary (MaRS)
• Write your business plan (U.S. Small Business Administration)
• Planning for success: your guide to preparing a business and marketing plan

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Step-by-Step Guide to Writing a Simple Business Plan

By Joe Weller | October 11, 2021

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A business plan is the cornerstone of any successful company, regardless of size or industry. This step-by-step guide provides information on writing a business plan for organizations at any stage, complete with free templates and expert advice. 

Included on this page, you’ll find a step-by-step guide to writing a business plan and a chart to identify which type of business plan you should write . Plus, find information on how a business plan can help grow a business and expert tips on writing one .

What Is a Business Plan?

A business plan is a document that communicates a company’s goals and ambitions, along with the timeline, finances, and methods needed to achieve them. Additionally, it may include a mission statement and details about the specific products or services offered.

A business plan can highlight varying time periods, depending on the stage of your company and its goals. That said, a typical business plan will include the following benchmarks:

• Product goals and deadlines for each month
• Monthly financials for the first two years
• Profit and loss statements for the first three to five years
• Balance sheet projections for the first three to five years

Startups, entrepreneurs, and small businesses all create business plans to use as a guide as their new company progresses. Larger organizations may also create (and update) a business plan to keep high-level goals, financials, and timelines in check.

While you certainly need to have a formalized outline of your business’s goals and finances, creating a business plan can also help you determine a company’s viability, its profitability (including when it will first turn a profit), and how much money you will need from investors. In turn, a business plan has functional value as well: Not only does outlining goals help keep you accountable on a timeline, it can also attract investors in and of itself and, therefore, act as an effective strategy for growth.

For more information, visit our comprehensive guide to writing a strategic plan or download free strategic plan templates . This page focuses on for-profit business plans, but you can read our article with nonprofit business plan templates .

Business Plan Steps

The specific information in your business plan will vary, depending on the needs and goals of your venture, but a typical plan includes the following ordered elements:

• Executive summary
• Description of business
• Market analysis
• Competitive analysis
• Description of organizational management
• Description of product or services
• Marketing plan
• Sales strategy
• Funding details (or request for funding)
• Financial projections

If your plan is particularly long or complicated, consider adding a table of contents or an appendix for reference. For an in-depth description of each step listed above, read “ How to Write a Business Plan Step by Step ” below.

Broadly speaking, your audience includes anyone with a vested interest in your organization. They can include potential and existing investors, as well as customers, internal team members, suppliers, and vendors.

Do I Need a Simple or Detailed Plan?

Your business’s stage and intended audience dictates the level of detail your plan needs. Corporations require a thorough business plan — up to 100 pages. Small businesses or startups should have a concise plan focusing on financials and strategy.

How to Choose the Right Plan for Your Business

In order to identify which type of business plan you need to create, ask: “What do we want the plan to do?” Identify function first, and form will follow.

Use the chart below as a guide for what type of business plan to create:

Is the Order of Your Business Plan Important?

There is no set order for a business plan, with the exception of the executive summary, which should always come first. Beyond that, simply ensure that you organize the plan in a way that makes sense and flows naturally.

The Difference Between Traditional and Lean Business Plans

A traditional business plan follows the standard structure — because these plans encourage detail, they tend to require more work upfront and can run dozens of pages. A Lean business plan is less common and focuses on summarizing critical points for each section. These plans take much less work and typically run one page in length.

In general, you should use a traditional model for a legacy company, a large company, or any business that does not adhere to Lean (or another Agile method ). Use Lean if you expect the company to pivot quickly or if you already employ a Lean strategy with other business operations. Additionally, a Lean business plan can suffice if the document is for internal use only. Stick to a traditional version for investors, as they may be more sensitive to sudden changes or a high degree of built-in flexibility in the plan.

How to Write a Business Plan Step by Step

Writing a strong business plan requires research and attention to detail for each section. Below, you’ll find a 10-step guide to researching and defining each element in the plan.

Step 1: Executive Summary

The executive summary will always be the first section of your business plan. The goal is to answer the following questions:

• What is the vision and mission of the company?
• What are the company’s short- and long-term goals?

See our  roundup of executive summary examples and templates for samples. Read our executive summary guide to learn more about writing one.

Step 2: Description of Business

The goal of this section is to define the realm, scope, and intent of your venture. To do so, answer the following questions as clearly and concisely as possible:

• What business are we in?
• What does our business do?

Step 3: Market Analysis

In this section, provide evidence that you have surveyed and understand the current marketplace, and that your product or service satisfies a niche in the market. To do so, answer these questions:

• Who is our customer? 
• What does that customer value?

Step 4: Competitive Analysis

In many cases, a business plan proposes not a brand-new (or even market-disrupting) venture, but a more competitive version — whether via features, pricing, integrations, etc. — than what is currently available. In this section, answer the following questions to show that your product or service stands to outpace competitors:

• Who is the competition? 
• What do they do best? 
• What is our unique value proposition?

Step 5: Description of Organizational Management

In this section, write an overview of the team members and other key personnel who are integral to success. List roles and responsibilities, and if possible, note the hierarchy or team structure.

Step 6: Description of Products or Services

In this section, clearly define your product or service, as well as all the effort and resources that go into producing it. The strength of your product largely defines the success of your business, so it’s imperative that you take time to test and refine the product before launching into marketing, sales, or funding details.

Questions to answer in this section are as follows:

• What is the product or service?
• How do we produce it, and what resources are necessary for production?

Step 7: Marketing Plan

In this section, define the marketing strategy for your product or service. This doesn’t need to be as fleshed out as a full marketing plan , but it should answer basic questions, such as the following:

• Who is the target market (if different from existing customer base)?
• What channels will you use to reach your target market?
• What resources does your marketing strategy require, and do you have access to them?
• If possible, do you have a rough estimate of timeline and budget?
• How will you measure success?

Step 8: Sales Plan

Write an overview of the sales strategy, including the priorities of each cycle, steps to achieve these goals, and metrics for success. For the purposes of a business plan, this section does not need to be a comprehensive, in-depth sales plan , but can simply outline the high-level objectives and strategies of your sales efforts. 

Start by answering the following questions:

• What is the sales strategy?
• What are the tools and tactics you will use to achieve your goals?
• What are the potential obstacles, and how will you overcome them?
• What is the timeline for sales and turning a profit?
• What are the metrics of success?

Step 9: Funding Details (or Request for Funding)

This section is one of the most critical parts of your business plan, particularly if you are sharing it with investors. You do not need to provide a full financial plan, but you should be able to answer the following questions:

• How much capital do you currently have? How much capital do you need?
• How will you grow the team (onboarding, team structure, training and development)?
• What are your physical needs and constraints (space, equipment, etc.)?

Step 10: Financial Projections

Apart from the fundraising analysis, investors like to see thought-out financial projections for the future. As discussed earlier, depending on the scope and stage of your business, this could be anywhere from one to five years. 

While these projections won’t be exact — and will need to be somewhat flexible — you should be able to gauge the following:

• How and when will the company first generate a profit?
• How will the company maintain profit thereafter?

Business Plan Template

Download Business Plan Template

Microsoft Excel | Smartsheet

This basic business plan template has space for all the traditional elements: an executive summary, product or service details, target audience, marketing and sales strategies, etc. In the finances sections, input your baseline numbers, and the template will automatically calculate projections for sales forecasting, financial statements, and more.

For templates tailored to more specific needs, visit this business plan template roundup or download a fill-in-the-blank business plan template to make things easy. 

If you are looking for a particular template by file type, visit our pages dedicated exclusively to Microsoft Excel , Microsoft Word , and Adobe PDF business plan templates.

How to Write a Simple Business Plan

A simple business plan is a streamlined, lightweight version of the large, traditional model. As opposed to a one-page business plan , which communicates high-level information for quick overviews (such as a stakeholder presentation), a simple business plan can exceed one page.

Below are the steps for creating a generic simple business plan, which are reflected in the template below .

• Write the Executive Summary This section is the same as in the traditional business plan — simply offer an overview of what’s in the business plan, the prospect or core offering, and the short- and long-term goals of the company. 
• Add a Company Overview Document the larger company mission and vision. 
• Provide the Problem and Solution In straightforward terms, define the problem you are attempting to solve with your product or service and how your company will attempt to do it. Think of this section as the gap in the market you are attempting to close.
• Identify the Target Market Who is your company (and its products or services) attempting to reach? If possible, briefly define your buyer personas .
• Write About the Competition In this section, demonstrate your knowledge of the market by listing the current competitors and outlining your competitive advantage.
• Describe Your Product or Service Offerings Get down to brass tacks and define your product or service. What exactly are you selling?
• Outline Your Marketing Tactics Without getting into too much detail, describe your planned marketing initiatives.
• Add a Timeline and the Metrics You Will Use to Measure Success Offer a rough timeline, including milestones and key performance indicators (KPIs) that you will use to measure your progress.
• Include Your Financial Forecasts Write an overview of your financial plan that demonstrates you have done your research and adequate modeling. You can also list key assumptions that go into this forecasting. 
• Identify Your Financing Needs This section is where you will make your funding request. Based on everything in the business plan, list your proposed sources of funding, as well as how you will use it.

Simple Business Plan Template

Download Simple Business Plan Template

Microsoft Excel |  Microsoft Word | Adobe PDF  | Smartsheet

Use this simple business plan template to outline each aspect of your organization, including information about financing and opportunities to seek out further funding. This template is completely customizable to fit the needs of any business, whether it’s a startup or large company.

Read our article offering free simple business plan templates or free 30-60-90-day business plan templates to find more tailored options. You can also explore our collection of one page business templates . 

How to Write a Business Plan for a Lean Startup

A Lean startup business plan is a more Agile approach to a traditional version. The plan focuses more on activities, processes, and relationships (and maintains flexibility in all aspects), rather than on concrete deliverables and timelines.

While there is some overlap between a traditional and a Lean business plan, you can write a Lean plan by following the steps below:

• Add Your Value Proposition Take a streamlined approach to describing your product or service. What is the unique value your startup aims to deliver to customers? Make sure the team is aligned on the core offering and that you can state it in clear, simple language.
• List Your Key Partners List any other businesses you will work with to realize your vision, including external vendors, suppliers, and partners. This section demonstrates that you have thoughtfully considered the resources you can provide internally, identified areas for external assistance, and conducted research to find alternatives.
• Note the Key Activities Describe the key activities of your business, including sourcing, production, marketing, distribution channels, and customer relationships.
• Include Your Key Resources List the critical resources — including personnel, equipment, space, and intellectual property — that will enable you to deliver your unique value.
• Identify Your Customer Relationships and Channels In this section, document how you will reach and build relationships with customers. Provide a high-level map of the customer experience from start to finish, including the spaces in which you will interact with the customer (online, retail, etc.). 
• Detail Your Marketing Channels Describe the marketing methods and communication platforms you will use to identify and nurture your relationships with customers. These could be email, advertising, social media, etc.
• Explain the Cost Structure This section is especially necessary in the early stages of a business. Will you prioritize maximizing value or keeping costs low? List the foundational startup costs and how you will move toward profit over time.
• Share Your Revenue Streams Over time, how will the company make money? Include both the direct product or service purchase, as well as secondary sources of revenue, such as subscriptions, selling advertising space, fundraising, etc.

Lean Business Plan Template for Startups

Download Lean Business Plan Template for Startups

Microsoft Word | Adobe PDF

Startup leaders can use this Lean business plan template to relay the most critical information from a traditional plan. You’ll find all the sections listed above, including spaces for industry and product overviews, cost structure and sources of revenue, and key metrics, and a timeline. The template is completely customizable, so you can edit it to suit the objectives of your Lean startups.

See our wide variety of  startup business plan templates for more options.

How to Write a Business Plan for a Loan

A business plan for a loan, often called a loan proposal , includes many of the same aspects of a traditional business plan, as well as additional financial documents, such as a credit history, a loan request, and a loan repayment plan.

In addition, you may be asked to include personal and business financial statements, a form of collateral, and equity investment information.

Download free financial templates to support your business plan.

Tips for Writing a Business Plan

Outside of including all the key details in your business plan, you have several options to elevate the document for the highest chance of winning funding and other resources. Follow these tips from experts:.

• Keep It Simple: Avner Brodsky , the Co-Founder and CEO of Lezgo Limited, an online marketing company, uses the acronym KISS (keep it short and simple) as a variation on this idea. “The business plan is not a college thesis,” he says. “Just focus on providing the essential information.”
• Do Adequate Research: Michael Dean, the Co-Founder of Pool Research , encourages business leaders to “invest time in research, both internal and external (market, finance, legal etc.). Avoid being overly ambitious or presumptive. Instead, keep everything objective, balanced, and accurate.” Your plan needs to stand on its own, and you must have the data to back up any claims or forecasting you make. As Brodsky explains, “Your business needs to be grounded on the realities of the market in your chosen location. Get the most recent data from authoritative sources so that the figures are vetted by experts and are reliable.”
• Set Clear Goals: Make sure your plan includes clear, time-based goals. “Short-term goals are key to momentum growth and are especially important to identify for new businesses,” advises Dean.
• Know (and Address) Your Weaknesses: “This awareness sets you up to overcome your weak points much quicker than waiting for them to arise,” shares Dean. Brodsky recommends performing a full SWOT analysis to identify your weaknesses, too. “Your business will fare better with self-knowledge, which will help you better define the mission of your business, as well as the strategies you will choose to achieve your objectives,” he adds.
• Seek Peer or Mentor Review: “Ask for feedback on your drafts and for areas to improve,” advises Brodsky. “When your mind is filled with dreams for your business, sometimes it is an outsider who can tell you what you’re missing and will save your business from being a product of whimsy.”

Outside of these more practical tips, the language you use is also important and may make or break your business plan.

Shaun Heng, VP of Operations at Coin Market Cap , gives the following advice on the writing, “Your business plan is your sales pitch to an investor. And as with any sales pitch, you need to strike the right tone and hit a few emotional chords. This is a little tricky in a business plan, because you also need to be formal and matter-of-fact. But you can still impress by weaving in descriptive language and saying things in a more elegant way.

“A great way to do this is by expanding your vocabulary, avoiding word repetition, and using business language. Instead of saying that something ‘will bring in as many customers as possible,’ try saying ‘will garner the largest possible market segment.’ Elevate your writing with precise descriptive words and you'll impress even the busiest investor.”

Additionally, Dean recommends that you “stay consistent and concise by keeping your tone and style steady throughout, and your language clear and precise. Include only what is 100 percent necessary.”

Resources for Writing a Business Plan

While a template provides a great outline of what to include in a business plan, a live document or more robust program can provide additional functionality, visibility, and real-time updates. The U.S. Small Business Association also curates resources for writing a business plan.

Additionally, you can use business plan software to house data, attach documentation, and share information with stakeholders. Popular options include LivePlan, Enloop, BizPlanner, PlanGuru, and iPlanner.

How a Business Plan Helps to Grow Your Business

A business plan — both the exercise of creating one and the document — can grow your business by helping you to refine your product, target audience, sales plan, identify opportunities, secure funding, and build new partnerships. 

Outside of these immediate returns, writing a business plan is a useful exercise in that it forces you to research the market, which prompts you to forge your unique value proposition and identify ways to beat the competition. Doing so will also help you build (and keep you accountable to) attainable financial and product milestones. And down the line, it will serve as a welcome guide as hurdles inevitably arise.

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When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

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• How to Write a Thesis Statement | 4 Steps & Examples

How to Write a Thesis Statement | 4 Steps & Examples

Published on January 11, 2019 by Shona McCombes . Revised on August 15, 2023 by Eoghan Ryan.

A thesis statement is a sentence that sums up the central point of your paper or essay . It usually comes near the end of your introduction .

Your thesis will look a bit different depending on the type of essay you’re writing. But the thesis statement should always clearly state the main idea you want to get across. Everything else in your essay should relate back to this idea.

You can write your thesis statement by following four simple steps:

• Start with a question
• Write your initial answer
• Develop your answer
• Refine your thesis statement

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Table of contents

What is a thesis statement, placement of the thesis statement, step 1: start with a question, step 2: write your initial answer, step 3: develop your answer, step 4: refine your thesis statement, types of thesis statements, other interesting articles, frequently asked questions about thesis statements.

A thesis statement summarizes the central points of your essay. It is a signpost telling the reader what the essay will argue and why.

The best thesis statements are:

• Concise: A good thesis statement is short and sweet—don’t use more words than necessary. State your point clearly and directly in one or two sentences.
• Contentious: Your thesis shouldn’t be a simple statement of fact that everyone already knows. A good thesis statement is a claim that requires further evidence or analysis to back it up.
• Coherent: Everything mentioned in your thesis statement must be supported and explained in the rest of your paper.

Prevent plagiarism. Run a free check.

The thesis statement generally appears at the end of your essay introduction or research paper introduction .

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts and among young people more generally is hotly debated. For many who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its many benefits for education: the internet facilitates easier access to information, exposure to different perspectives, and a flexible learning environment for both students and teachers.

You should come up with an initial thesis, sometimes called a working thesis , early in the writing process . As soon as you’ve decided on your essay topic , you need to work out what you want to say about it—a clear thesis will give your essay direction and structure.

You might already have a question in your assignment, but if not, try to come up with your own. What would you like to find out or decide about your topic?

For example, you might ask:

After some initial research, you can formulate a tentative answer to this question. At this stage it can be simple, and it should guide the research process and writing process .

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Now you need to consider why this is your answer and how you will convince your reader to agree with you. As you read more about your topic and begin writing, your answer should get more detailed.

In your essay about the internet and education, the thesis states your position and sketches out the key arguments you’ll use to support it.

The negatives of internet use are outweighed by its many benefits for education because it facilitates easier access to information.

In your essay about braille, the thesis statement summarizes the key historical development that you’ll explain.

The invention of braille in the 19th century transformed the lives of blind people, allowing them to participate more actively in public life.

A strong thesis statement should tell the reader:

• Why you hold this position
• What they’ll learn from your essay
• The key points of your argument or narrative

The final thesis statement doesn’t just state your position, but summarizes your overall argument or the entire topic you’re going to explain. To strengthen a weak thesis statement, it can help to consider the broader context of your topic.

These examples are more specific and show that you’ll explore your topic in depth.

Your thesis statement should match the goals of your essay, which vary depending on the type of essay you’re writing:

• In an argumentative essay , your thesis statement should take a strong position. Your aim in the essay is to convince your reader of this thesis based on evidence and logical reasoning.
• In an expository essay , you’ll aim to explain the facts of a topic or process. Your thesis statement doesn’t have to include a strong opinion in this case, but it should clearly state the central point you want to make, and mention the key elements you’ll explain.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

The thesis statement is essential in any academic essay or research paper for two main reasons:

• It gives your writing direction and focus.
• It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

Follow these four steps to come up with a thesis statement :

• Ask a question about your topic .
• Write your initial answer.
• Develop your answer by including reasons.
• Refine your answer, adding more detail and nuance.

The thesis statement should be placed at the end of your essay introduction .

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Neterda, Karel. "Business Plan." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-193791.

Řeháček, Petr. "Business plan - Jewelry." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4919.

Zhou, Baolin 1964. "Entrepost.com business plan." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/9212.

Hamilton, Jeffrey Lorenz. "Easyeye: Business Plan." Thesis, The University of Arizona, 2014. http://hdl.handle.net/10150/320135.

Ben-Yeoshua, Eytan Montes, Whitney Fongemie, John Rushworth, and Mandy Walker. "Barsential Business Plan." Thesis, The University of Arizona, 2011. http://hdl.handle.net/10150/144178.

Zupnick, Daniel Julius. "Serplexus Business Plan." Thesis, The University of Arizona, 2010. http://hdl.handle.net/10150/146026.

Grubisic, Petra. "ValueXchange Business Plan." Thesis, The University of Arizona, 2010. http://hdl.handle.net/10150/146203.

GOYAL, RAVI KUMAR, Amar P. Patel, Andrew J. Loeb, and Brad R. Wulff. "BUSINESS PLAN: LOGICALIFE." Thesis, The University of Arizona, 2008. http://hdl.handle.net/10150/190455.

LOEB, ANDREW JACOB, Amar P. Patel, Ravi K. Goyal, and Brad R. Wulff. "LOGICALIFE: BUSINESS PLAN." Thesis, The University of Arizona, 2008. http://hdl.handle.net/10150/190699.

Baesso, Marilena <1989&gt. "Il Business Plan." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4137.

PORRO, ELENA. "Il business plan." Doctoral thesis, Università degli Studi di Milano-Bicocca, 2013. http://hdl.handle.net/10281/41951.

Lopez, Ashley Karisa. "Power Plant, Plant-Based Nutrition Services| A Business Plan." Thesis, California State University, Long Beach, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10639050.

Today, obesity has become the number one concern of kids and teens. About one in three Americans are overweight or obese. This in part is due to the consumption of highly commercialized and processed foods that lack the essential nutrients in maintaining a healthy weight in addition to normal cholesterol and blood pressure levels. Studies have shown that eating habits are learned early in life and are carried on throughout the rest of their lives. As children grow older into their adolescent years, they are more aware of their eating habits and have gained more autonomy in regards to food choices.

Plant-based foods have shown to drastically improve the overall health of individuals with high cholesterol, high blood pressure, and excess weight.

Power Plant is a facility that intends offer plant-based nutritional services in the form of informative lectures, interactive workshops, one-on-one nutritional guidance by appointment, with access to peer-mentors for additional support and guidance. Power Plant will dedicate their services to the Whittier Union high school district, surrounding community colleges, and universities in the Los Angeles County area.

Power Plant’s unique program design, physician referrals and the critical need of our generations to come, are all factors that will contribute to its success in the Los Angeles County community and for years to come.

Refugia, Manuel R. Jr, and Gary O. Pittman. "Business continuity management plan." Thesis, Monterey, California: Naval Postgraduate School, 2014. http://hdl.handle.net/10945/44649.

Neal-Johnson, Christina. "EARS2U| A business plan." Thesis, California State University, Long Beach, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1596986.

The changing landscape of health care in the United States provides various opportunities for both providers and patients to adapt the way they give and receive their medical services, especially for those individuals in their senior years. EARS2U intends to capitalize on the aging American population and patients’ desire to have Audiology services come to them. EARS2U seeks to be the only mobile Audiology and Hearing Aid service in the San Diego and Orange county area that provides mobile access. This business plan will show how EARS2U intends to provide mobile service and become a substantially lucrative company.

Koh, Bong (Bong Dug). "Wireless services business plan." Thesis, Massachusetts Institute of Technology, 2005. http://hdl.handle.net/1721.1/33665.

Kinkead, Devon Andrew. "Micronotes, LLC : business plan." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/45937.

Vetchý, Karel. "Business plan ? rozvoj elektronického." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4011.

Kalosakas, Dimitrios Karakasis Anastasios Morris Evangelo Mousonis Konstantinos Rhone David. "JABEZ Records business plan /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Dec%5FKalosakas%5FMBA.pdf.

Beaudet, Kara Marie, Kathryn McGlamery, Ryan Malham, and Toni Teplitsky. "Mindful Meals: Business Plan." Thesis, The University of Arizona, 2011. http://hdl.handle.net/10150/144175.

Klein, Joshua, Lee Klein, Colleen Quirk, and Timothy Relinski. "Genuine Fabrications Business Plan." Thesis, The University of Arizona, 2011. http://hdl.handle.net/10150/144553.

Mallery, Jonathan Paul, Michael Drobny, Jordan Schupan, and Cadogan Price. "Carbon Scholar: Business Plan." Thesis, The University of Arizona, 2011. http://hdl.handle.net/10150/144565.

Masschelein, Ariane Machteld, Brittany Hulstrom, and Sylvia Wade. "S.A.B. Manufacturing: Business Plan." Thesis, The University of Arizona, 2011. http://hdl.handle.net/10150/144568.

McAllister, Kyle James. "Evolusion Fitness Business Plan." Thesis, The University of Arizona, 2010. http://hdl.handle.net/10150/146231.

Toffel, Rachel Lynn, Becky McGlensey, Clifton Harris, and Dan Kozak. "Billows Brewery Business Plan." Thesis, The University of Arizona, 2010. http://hdl.handle.net/10150/146667.

Doležal, Tomáš. "Business Plan: The Development and Operation of Biomass Power Plant." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-125031.

Botha, Gerald. "A business plan for an international squid business." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/21604.

Matthew, Macaskill. "To plan or not to plan: if and when business plans help entrepreneurial ventures grows?" Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/25259.

Richter, Andrea. "Business Plan Sweden Immigration Service." Thesis, Jönköping University, Jönköping International Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1366.

Todorov, Yanko, and Sonna Stålbro. "Business plan of StalbroHouse LLC." Thesis, Jönköping University, Jönköping International Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1367.

Background: The current condition of the U.S. housing market has created a

possible shift in the way people are purchasing homes today.

U.S. housing statistics show that the average person moves

every five years, but now with a cooling market people are no

longer making quick capital gains off of their property. This

means that people are now becoming more conscious of what

they buy and why they are buying. People are realizing that

home ownership may be moving towards a long term

investment rather than a quick flip.

Housing is the Seattle, Washington area is expensive.

Environmentalists are urging U.S. residents to research ways

they can make their homes more efficient and friendlier to the

environment. However, the problem really lies in the

construction techniques of the U.S. housing industry. People

pay enough for their poorly constructed homes as it is, most

families are unwilling to pay the extra expense that is necessary

to increase the efficiency of their home. StålbroHouse noticed

this gap in the U.S. market and wants to bring Swedish

prefabricated homes that are superior in construction and

design elements. They also require a fraction of the energy

U.S. homes consume and are affordable for the average middle

class family.

Before beginning operations, to get some initial knowledge

about the industry, trends, customers etc., we contacted the

Washington State Housing Finance Commission. In addition,

an informal interview was conducted to enhance our

knowledge on the typical customer and what customers

commonly base their purchasing decisions on. In order to get

an even better understanding about the customers, we visited

the annual Home Show at the Seattle Convention Center in

January of 2008. We distributed feasibility surveys to get an

even better understanding for what people want in a home.

This enabled us to get closer to the target group. To get a better

idea of competitors and in particular their marketing efforts, we

called a couple of them directly. In some cases, we spoke with

their marketing managers.

Purpose: The purpose of this Thesis/Business Plan is to outline the

direction StålbroHouse plans to take in its first years of

operation as well as explain why we think this is a viable

business. This document will also serve to communicate the

companies ideas and projections to future investors and (or) so

that we can obtain a bank loan to assist in the capital necessary

to begin operations.

Method: We used a combination of relevant theory that was applicable

to the desired outcomes of the Thesis/Business Plan. Relevant

industry statistics, charts, and information was incorporated

with the theory that enabled us to produce a business plan that

was backed up by academic findings as well as market

research. This aided in the creation of a Businesss Plan that

would allow StålbroHouse to demonstrate their projections for

the first years of operations.

However, as with any business plan, it is important to

remember that outside factors, market changes etc. can mean

the need to deviate from the initial plan.

Sonna Stålbro & Yanko Todorov

Holmgren, Mattias. "Business plan for Akero HB." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-108237.

Gonzalez, Heidi M. "DiaBeaThis Healthcare Clinic Business Plan." Thesis, California State University, Long Beach, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10603164.

Diabetes is best described as a disease which affects blood levels and the body cannot regulate or produce enough insulin on its own causing sugar build up in the blood. Diabetes is the seventh leading cause of the death in the United States. Diabetes affects over 29 million Americans, with about 25% of them living with it undiagnosed. Another 86 million people living with pre-diabetes comprise 90% of the population is unaware they are pre-diabetic. Our business, DiaBeaThis Healthcare Clinic, provides health care services to adults 18 years or older who suffer from diabetes or are pre-diabetic. The diabetic services provided for these adults residing in Oceanside, North San Diego County, California. The clinic will provide testing for diabetes, health monitoring, and dietary counseling and will be a source for diabetics to obtain the required medication, supplies, and education needed.

Zhang, Kai-Fen, and 張凱雰. "Business Plan - "Princess auspicious" transformation plan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/f2r42v.

Chou, Jeff, and 周咏霖. "Business Plan - TripPal." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/ubs6ew.

Nehru, Deepak, and 迪派克. "Gomogli Business Plan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/92974068222426317571.

Chandran, Arun, and 張安倫. "Aww Business Plan." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/12721066802857719425.

Koehler, Clara-Sophie. "Vitastream business plan." Master's thesis, 2015. http://hdl.handle.net/10362/15590.

Silva, Mariana Carrilho Carvalho da. "Book4paws business plan." Master's thesis, 2017. http://hdl.handle.net/10362/22364.

Januário, Ricardo Daniel Martins. "StarOptic: business plan." Master's thesis, 2016. http://hdl.handle.net/10071/13565.

Rodrigues, Ana Cristina Fonseca. "Business plan: Nanolung." Master's thesis, 2016. http://hdl.handle.net/10071/14128.

Azinheiro, Rodrigo Emanuel Gomes. "Business plan: Patmosphere." Master's thesis, 2018. http://hdl.handle.net/10071/19821.

Correia, Nuno Gonçalo Videira de Jesus. "Business plan: Synbus." Master's thesis, 2019. http://hdl.handle.net/10071/18707.

Van, Rijckeghem Marie. "Business plan Youdside." Master's thesis, 2018. http://hdl.handle.net/10071/18731.

Costa, Gonçalo Rodrigues de Almeida. "Business plan: Wikinight." Master's thesis, 2017. http://hdl.handle.net/10071/16280.

Marques, João Duarte Alves. "Business plan: Sportigest." Master's thesis, 2021. http://hdl.handle.net/10071/24412.

Márquez, Raúl Ferreira. "Business plan: Step." Master's thesis, 2021. http://hdl.handle.net/10071/25083.

Oliveira, Guilherme Carreira Corrêa de. "Business plan: Cunnict." Master's thesis, 2021. http://hdl.handle.net/10071/24805.

Benske, Michael, and 貝世杰. "TravelDealsAsia Business Plan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/48168915820421413258.

Jones, Alec, and 周安里. "Wordparrot.com Business Plan." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/k5d9k2.

Soulié, Stanislas, and 薛世坦. "Business plan: 2minutes2claim." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ynz26c.

Chen, Christopher Chung-Ling, and 陳仲麟. "Business Plan: eSIMadvisor." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/d9scmq.

Think of yourself as a member of a jury, listening to a lawyer who is presenting an opening argument. You'll want to know very soon whether the lawyer believes the accused to be guilty or not guilty, and how the lawyer plans to convince you. Readers of academic essays are like jury members: before they have read too far, they want to know what the essay argues as well as how the writer plans to make the argument. After reading your thesis statement, the reader should think, "This essay is going to try to convince me of something. I'm not convinced yet, but I'm interested to see how I might be."

An effective thesis cannot be answered with a simple "yes" or "no." A thesis is not a topic; nor is it a fact; nor is it an opinion. "Reasons for the fall of communism" is a topic. "Communism collapsed in Eastern Europe" is a fact known by educated people. "The fall of communism is the best thing that ever happened in Europe" is an opinion. (Superlatives like "the best" almost always lead to trouble. It's impossible to weigh every "thing" that ever happened in Europe. And what about the fall of Hitler? Couldn't that be "the best thing"?)

A good thesis has two parts. It should tell what you plan to argue, and it should "telegraph" how you plan to argue—that is, what particular support for your claim is going where in your essay.

Steps in Constructing a Thesis

First, analyze your primary sources.  Look for tension, interest, ambiguity, controversy, and/or complication. Does the author contradict himself or herself? Is a point made and later reversed? What are the deeper implications of the author's argument? Figuring out the why to one or more of these questions, or to related questions, will put you on the path to developing a working thesis. (Without the why, you probably have only come up with an observation—that there are, for instance, many different metaphors in such-and-such a poem—which is not a thesis.)

Once you have a working thesis, write it down.  There is nothing as frustrating as hitting on a great idea for a thesis, then forgetting it when you lose concentration. And by writing down your thesis you will be forced to think of it clearly, logically, and concisely. You probably will not be able to write out a final-draft version of your thesis the first time you try, but you'll get yourself on the right track by writing down what you have.

Keep your thesis prominent in your introduction.  A good, standard place for your thesis statement is at the end of an introductory paragraph, especially in shorter (5-15 page) essays. Readers are used to finding theses there, so they automatically pay more attention when they read the last sentence of your introduction. Although this is not required in all academic essays, it is a good rule of thumb.

Anticipate the counterarguments.  Once you have a working thesis, you should think about what might be said against it. This will help you to refine your thesis, and it will also make you think of the arguments that you'll need to refute later on in your essay. (Every argument has a counterargument. If yours doesn't, then it's not an argument—it may be a fact, or an opinion, but it is not an argument.)

This statement is on its way to being a thesis. However, it is too easy to imagine possible counterarguments. For example, a political observer might believe that Dukakis lost because he suffered from a "soft-on-crime" image. If you complicate your thesis by anticipating the counterargument, you'll strengthen your argument, as shown in the sentence below.

Some Caveats and Some Examples

A thesis is never a question.  Readers of academic essays expect to have questions discussed, explored, or even answered. A question ("Why did communism collapse in Eastern Europe?") is not an argument, and without an argument, a thesis is dead in the water.

A thesis is never a list.  "For political, economic, social and cultural reasons, communism collapsed in Eastern Europe" does a good job of "telegraphing" the reader what to expect in the essay—a section about political reasons, a section about economic reasons, a section about social reasons, and a section about cultural reasons. However, political, economic, social and cultural reasons are pretty much the only possible reasons why communism could collapse. This sentence lacks tension and doesn't advance an argument. Everyone knows that politics, economics, and culture are important.

A thesis should never be vague, combative or confrontational.  An ineffective thesis would be, "Communism collapsed in Eastern Europe because communism is evil." This is hard to argue (evil from whose perspective? what does evil mean?) and it is likely to mark you as moralistic and judgmental rather than rational and thorough. It also may spark a defensive reaction from readers sympathetic to communism. If readers strongly disagree with you right off the bat, they may stop reading.

An effective thesis has a definable, arguable claim.  "While cultural forces contributed to the collapse of communism in Eastern Europe, the disintegration of economies played the key role in driving its decline" is an effective thesis sentence that "telegraphs," so that the reader expects the essay to have a section about cultural forces and another about the disintegration of economies. This thesis makes a definite, arguable claim: that the disintegration of economies played a more important role than cultural forces in defeating communism in Eastern Europe. The reader would react to this statement by thinking, "Perhaps what the author says is true, but I am not convinced. I want to read further to see how the author argues this claim."

A thesis should be as clear and specific as possible.  Avoid overused, general terms and abstractions. For example, "Communism collapsed in Eastern Europe because of the ruling elite's inability to address the economic concerns of the people" is more powerful than "Communism collapsed due to societal discontent."

Copyright 1999, Maxine Rodburg and The Tutors of the Writing Center at Harvard University

Greenthesis FY EBITDA Up To EUR 7.3 Mln, Sees 2028 EBITDA Margin In Range 22-24%

REPORTED ON TUESDAY FY EBITDA EUR 7.3 MLN VS EUR 6.2 MLN YEAR AGO

FY REVENUE EUR 93.0 MLN VS EUR 95.6 MLN YEAR AGO

FY NET PROFIT EUR 6.0 MLN VS EUR 3.5 MLN YEAR AGO

PROPOSED DIVIDEND OF 0.02986 EUR/SHR

SEES UNDER BUSINESS PLAN TO 2028 REVENUE AT EUR 270 MLN

SEES TO 2028 AVERAGE EBITDA MARGIN IN RANGE OF 22-24%

PLANNED INVESTMENTS UNDER PLAN ABOVE EUR 120 MLN

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