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Essay on Google Search Engine

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Google short history, google's vision and mission, google and rival companies.

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Google Essay for Students and Teacher

500+ words essay on google.

Google is named after the mathematical word “googol,” described as the value represented by one followed by 100 zeros. Google is the leading Internet search engine; its main service provides customers with targeted search outcomes chosen from over 8 billion web pages. Both Stanford dropouts, Larry Page and Sergey Brin, developed Google search technology from a college project. Thus, an insight into Google Essay discusses how Google works and came into existence.

Google is undoubtedly today’s most famous and interesting business in the globe. It’s the mission, according to its corporate website, is to “organize the data of the world and make it widely available and helpful” (Google, 2010).

Google ranked first in the annual “Best companies” of Fortune Magazine, winning other top businesses in 2007 and 2008 for two successive years. His performance as a top employer is due to his inner corporate culture the most quoted reason. Google is the ultimate global company and is defined as a “fast-paced, high-energy working setting” (Google, 2010).

Because Google is focused on its “young” internet-savvy market, its employees ‘ average age is significantly smaller than most businesses. Google’s median age is 30 and the distribution of sex is 65% male and 35% female (Linkedin, 2010).

The dress code is “casual” and laid-back because it values skill and hard work, not appearance. Google has a very engaging culture of the business. Also, Google Mountain View’s headquarters, CA called Googleplex, is intended to have a “campus-like” feel in tune with its predominantly young new recruits at the college level (Google, 2010).

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Google and Rivals

Microsoft and Yahoo both invest strongly in search technology and gain market share on an ongoing basis. 2. With few rivals like Yahoo and MSN, Google operates in an oligopoly sector.

Thus, Google may find it hard to maintain its customers with low differentiation within the consequence of the search engine. Also, Yahoo and MSN launch their own search engines and targeted marketing systems; Google is in a race to create fresh search instruments to attract customers and grow their marketing networks.

Click fraud mentioned by Google as one of the potential “concerns” that may influence its income. In reality, due to click fraud, Google confessed to frequently paying refunds.

In reality, due to click fraud, Google confessed to frequently paying refunds. Click fraud happens when an individual, automated script or computer program imitates a lawful user of a web browser clicking on an advertisement in order to generate an inappropriate charge per click in the online pay-per-click advertisement.

For instance, Network click fraud-you are hosting ads on your own private website from Google AdSense. Google charges you each time you click on your website’s ad. Its fraud if you sit on the desktop constantly clicking on the ad or writing a computer program that clicks on the ad constantly. Such fraud is simple for Google to spot, so smart network click fraudsters simulate distinct IP addresses, or install Trojan horses on pcs from other people to produce fake clicks.

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​​How to Master Academic Search Engines

4-minute read

• 4th August 2022

Academic search engines provide a simple, convenient method for finding scholarly literature (e.g., articles, books, and theses) across many topics. However, these databases provide access to, quite literally, millions of sources. Therefore, using them effectively is key to streamlining your research process and finding sources that will help you write a great research paper.

We’ve put together our five top tips on mastering academic search engines to help you get started:

1. Briefly summarize your research topic to prepare for your academic search.

2. Identify the keywords that you’ll use to generate focused and relevant search results.

3. Conduct advanced searches to further narrow your results.

4. Build personalized reading lists to keep your sources organized in one place.

5. Track and create your citations to make building your reference list easier.

Read on to look at these tips in more detail or watch the video.

1. Summarize Your Research Topic

Before conducting a search, it’s important to understand the topic and objective of your research in order to find relevant supporting sources. Try summarizing your research topic and/or questions into one or two concise sentences containing the most vital information, and then you’ll be ready for the next step!

2. Identify Your Keywords

Academic search engines work most effectively – and return more results – when you search keywords (i.e., words or short phrases) rather than full sentences. Once you’ve written your summary sentences, highlight the keywords and then put together a list of synonyms and other similar words or phrases that you could use as alternate search terms.

In addition to searching keywords, there are also some helpful hacks regarding the ways in which you search for those terms, such as with the use of Boolean operators :

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●  “AND” indicates that you want the terms on both sides to be included in the sources.

●  “NOT” or the minus sign “-” can be placed in front of terms to exclude sources in which they are used.

●  “OR” will give equal weight to the sources that match the terms on either side.

●  Quote marks (“ ”) will generate only sources that include exact matches to the phrase placed within them.

3. Utilize Advanced Searches

Most academic search engines will have advanced search options, which are helpful to further refine your results. You can restrict your searches to fields such as the source author, title, publication, or date.

Also, if you find sources that are particularly useful, there are often “cited by” and “related articles” links that can lead you to additional relevant sources that may be beneficial to your research.

4. Build Personalized Reading Lists

Locating really great sources during the research process is only half the battle! It’s also equally important to stay organized. Fortunately, many academic search engines also offer tools to help you create personalized reading lists, which you can use to sort your sources by topic or research project.

You can also sign up to receive alerts when new sources become available in particular publications, from your favorite authors, or on any topics of interest!

5. Track and Create Your Citations

Whenever you quote or reference another person’s work in your own writing, it’s crucial to acknowledge those authors using citations . Your personalized reading lists can be a great way to track the sources you want to cite in your work, and many academic search engines allow you to either export those lists into a reference management tool or can generate the citations for you according to your required referencing system (e.g., APA, MLA, or Harvard).

Proofreading and Editing Services

Hopefully, these hacks will help you master academic search engines to find the best sources during your research phase. Once you’ve moved on to compiling your research and presenting it in your essay or article , we have expert editors who can help ensure that your writing is clear, concise, and error-free, and that your references are consistent with your required system. You can upload a free trial document today to learn more!

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