how to start a business plan for a bar

How to write a Bar Business Plan: Complete Guide

• January 3, 2023
• Food & Beverage

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your bar, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your bar business plan. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors may lose interest.

Why do you need a business plan for a bar?

The purpose of a business plan is to secure funding through one of the following channels:

• Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
• Obtain private investments from investment funds, angel investors, etc.
• Obtain a public or private grant

How to write your bar business plan’s executive summary?

Provide a precise and high-level summary of every section that you have included in your bar business plan. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately. Ensure that the executive summary doesn’t exceed 2 pages in total.

The executive summary usually consists of the five major sub-sections that include:

• Business overview : introduce your bar and provide a brief of the products and services you will offer. For instance, it may be a sports bar, a social hub, a music venue, or something else. Also mention the number of customers your bar can host at once.
• Market overview : the market overview section will contain an overview of the expected market size and growth of the bar industry in your area as well as your target audience and its demographics. Another important part of any market overview is a clear and thorough analysis of your competitors
• People : introduce your bar’s management and employee structure. Provide a brief (no more than a couple of sentences each) of the knowledge and experience of the team. Also, speak about your hiring plans: who will you hire and who will report to whom?
• Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach break-even point and start making profits? Include here your key financials such as revenue, gross profits, and net profit
• Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

Bar Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Bar Business Overview

This is the section of your bar business plan where you properly introduce your bar and its business model.

Here is a sample list of questions that you must try to answer in this section:

• What is the rationale behind the bar?
• What’s the bar’s location and why did you select that location?
• Why did you select the type of bar you want to open?
• What will be the products and services you will offer?
• What will be your pricing strategy and why?
• Will your operating hours be the same as your competitors?
• Who is your target audience?
• How many customers can you serve at once (capacity)?
• What will be the legal structure of your company?

a) History of the Project

Here you should explain the background of your project, more importantly:

• The passion & experience of the business owner for the bar industry
• The rationale behind the business: why did you decide to create a bar today?

Passion & Experience

You may or may not have prior experience. If you have experience, speak about it and how it will help you to run your business. For instance, you may have been a senior manager in a bar for say 5 years, and now you want to start your own bar and use your knowledge to run it more efficiently.

However, if you don’t already have experience, that’s fine. You must demonstrate your passion and some industry knowledge (you may have conducted thorough research).

Is there a certain problem (or perhaps, a set of problems) that your bar will try to solve when it comes into existence? For example, there may not be any sports bar in your area where sports enthusiasts can enjoy sports on a big screen while enjoying drinks and food.

But that’s not all! The market must be suitable for a business to exist and thrive. For instance, if the area has a high rate of hooliganism and vandalism, opening a bar in the area might not be a good idea. Similarly, if the population of the target market has a high percentage of under-aged people and non-drinkers, you may not receive enough customers to keep the bar profitable.

b) Business Model

This sub-section of the Business Overview will explain your business model. Describe the following points briefly:

• Will you buy an existing bar and do some remodeling, or will you start a new bar and design it from scratch?
• The type of bar you want to open and why

What are the different types of bars?

There are multiple types of bars. Some of them that you may consider include, but are not limited to:

• Specialty Bar: They specialize in one or two things. For instance, it can be a Martini Bar or a Cigar Bar. If you decide to open a Martini Bar, expect to have more women customers since the drink is popular among women. Again, a Cigar Bar will attract people who want to enjoy a smoke while drinking
• Sports Bar: This is a type of bar that will televise sporting events continuously on a big TV screen. Usually, these bars remain crowded, and the male species will usually flock to these bars. Things can get raunchy and drunk men can pick up fights.
• College Bar: This type of bar attracts the college crowd – people who have just turned 21. With drinking becoming legal for them, you can expect people to have lots of fun and order a lot of booze. Sorority girls, frat boys, cheerleading squad, football team – you will find them all. But they aren’t among the most responsible drinkers. So, expect some mess
• Concept/Cocktail Bar: These bars are specially for people with big spending capacity. Usually, the bars have something unique to offer and often attract tourists. For example, you may consider an open-air rooftop bar offering a sweeping view of the city. These bars are more about expensive thrills and new trends, and they often tend to be very extravagant
• Irish Pub: They specialize in offering alcoholic drinks that come straight from Ireland. Usually, they have a great ambiance, and they are perfect for relaxation and de-stressing. They have that typical Irish feel complete with decorations and pleasant music

There are many more types of bars that you may consider. However, remember that the bar you are opening must have a high percentage of the target audience. For instance, if you are located in an area popular for expensive tourism, a Cocktail Bar Bar may be a better choice.

c) Products

Of course, the products you will offer in your bar will depend on the type of bar you are opening.

Here, you should provide an overview of the products you are selling, drinks and/or food. Whilst it’s always good to add details, keep the detailed menu for the appendix instead.

Instead, explain here what are the main products you will sell (if you’re specializing in specific drinks for example) which shall tie into how you differentiate yourself vs. competitors later (see Market Overview ).

d) Pricing Strategy

In this sub-section, you must explain the pricing strategy of your bar. If you have multiple competitors in the vicinity, you cannot have huge pricing variation, especially for the drinks. Pricing will, of course, depend on the type of bar you are opening. 

For instance, if you are going for a College Bar with a major focus on beers, you will most likely charge the standard beer rates. However, if you are offering additional entertainment services, you can charge for that, too.

Similarly, you cannot expect to charge super high like the concept bars if you are opening a Sports Bar. Yes, there can be significant price variations in the food that you are offering.

Create a pricing chart and ensure to provide an average price range for your products. You don’t need to provide exact pricing for each product. For example, if you are selling beer, you don’t need to list each beer brand and its price. You can just use a range instead (e.g. $6 to $9 for a pint).

Adding prices to your bar business plan is very important: it will allow investors to tie your pricing strategy with your financial projections later on (see Financial Plan ).

e) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Bar Market Overview

A complete understanding of the market where you want to operate is important for the success of your business.

For example, if you intend to open an Irish Pub in an area teeming with a college crowd, that will be a foolish choice. Similarly, if you want to open a Nostalgia Bar and try to attract a music-loving crowd, it will not work.

Only when you understand your target audience and weave your service offerings according to their needs, you will succeed.

Therefore, you must cover 3 important areas in the market overview or market analysis section of your bar business plan:

• Bar industry status quo : how big is the bar industry in your area? What is its growth rate (or decline rate) and what are the factors contributing to its growth or decline?
• Competition overview : how many competitors are there? How do they compare vs. your business? How can you differentiate yourself from them?
• Customer analysis : who is your target audience? What type of bars do they prefer? How regularly do they drink? What type of drinks do they prefer? How much do they spend at bars every month?

a) Bar Industry Status Quo

How big is the bar industry in the us.

The US bar industry is estimated to be at $26.7bn in 2022 , and it registered a growth of 16.4% in 2022. The primary factor driving the growth is the increased per capita expenditure on alcohol. Also, there are approximately 71,634 bars and nightclubs in the country.

How big is the bar industry in your area?

Once you provide the overall picture of the US, divert your attention to the area where you want to operate.

Yet, it might not be possible to find region or area-specific numbers online. In such case, you must estimate the size yourself. Read our article on how to estimate TAM, SAM and SOM for your startup.

For example, if there are 71,634 bars and nightclubs in the country with total annual revenue of $26.7bn, the average annual revenue for each establishment is $372,728. Therefore, if the area where you want to open your bar has 30 operational establishments, you can safely assume that the bar industry in your area is worth approximately $11.2 million.

How fast is the bar industry growing in the area?

You must show the expected growth rate of the bar industry in your area. This information may not be available via online research papers. However, assessing the growth rate will not be difficult.

You can approach each bar separately and ask for their year of establishment. You will get a clear picture of the overall growth rate. For instance, if there were 20 bars in 2018 and 30 bars in 2022, the average annual growth rate is 11%.

What are the current bar market trends in your area?

It is vital to understand the trends of the bar industry in your area. Understanding trends will allow you to devise marketing strategies.

Understanding trends won’t be easy. You must conduct research and talk with your target audience. Additionally, you must also study your competitors to understand their target audience, the products they sell, etc.

Some common questions you may ask the target audience include:

• What type of bars do they prefer?
• At what time of the day do they prefer to visit a bar?
• How frequently do they visit bars?
• What type of drinks and food do they usually order?

You can ask as many questions as you need to understand the evolving trends.

b) Competition Overview

Studying your competitors’ business models is vital. You need to understand what makes them successful or why they fail. A clear understanding of their products and services, marketing strategies, etc., will allow you to provide a better service.

If your competitors are offering nearly the same products & services, then what is their market share and how do they market their products & services to attract new customers?

It is always a good idea to do some research (if necessary, physically visit your competitors without revealing your business intentions) and create a comparative table summarizing their product & service offerings, marketing strategies, target audience, etc.

Here is a sample table that you can use as a reference:

Bar SWOT Analysis

Try to provide a SWOT analysis as part of your competitor analysis too. It must be crisp and highly focused. SWOT stands for Strength, Weakness, Opportunities, and Threats.

Here is a sample that you can use as a reference:

• Strengths : 8 years of experience bartender experience and 6 years of senior management experience in a reputed bar, experienced staff with a minimum of 4 years of experience
• Weaknesses : Startup cost, no initial brand reputation
• Opportunities : A massive campus crowd of legal drinking age, no college bar catering to the specific needs of the campus crowd
• Threats : Increasing rent due to increased demand for commercial spaces, a high street brand will start operations shortly

A clear understanding of your strengths and weakness along with opportunities and threats in the real market can help you to design your marketing strategy . It also helps potential investors to assess the risk and reward profile of your business.

c) Customer Analysis

This is the sub-section where you will provide a detailed analysis of your target audience. You will expand the data points your provided earlier in the Business Overview segment.

Some important points that you must include in your customer analysis include:

• Age and gender distribution (you can get local demographic data from census.gov )
• Per capita expenditure on alcohol
• Frequency of bar visits
• Average monthly income and disposable income
• Average bill size per visit
• Average yearly or monthly spending on alcohol and food at bars
• Type of bars preferred
• The expected price range for drinks and food
• Inclination towards loyalty programs & free perks
• Things they dislike about existing bars and what they expect to be improved

You can add as many data points as required to validate your business decision. The idea here is to display your deep understanding of the target audience and the needs, preferences, and expectations. This knowledge can help you to tailor your products & services to attract new customers.

4. Bar Sales & Marketing

This is the segment where you outline your customer acquisition strategy. Try to answer the following questions:

• What are the different marketing strategies you will use?
• How do you intend to track the success of your marketing strategy?
• What is your CAC or customer acquisition cost?
• What are your USPs?
• What is your marketing budget?
• What promos and offers do you intend to provide for attracting new customers?

Let’s expand a bit on a few questions below:

What marketing channels do bars use?

A few marketing channels that bars typically use are:

• Content marketing (share content like best foods that pair with beer, wine, whiskey, rum, and vodka; how to make crystal clear ice balls or cubes at home, etc.) on platforms like blogs, social media, etc.
• Word of mouth
• Local listing
• Instagram/Facebook ads, etc.

It is not necessary to use all channels. You can start by focusing on a few of them. You can include other marketing strategies later.

Also, you must have a fair and nearly accurate estimate of your marketing budget. Failure to display a well-planned and adequate cash flow for advertising and marketing can lead to investors losing confidence.

What are your Unique Selling Propositions (USPs)?

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

• Happy Hours : Enjoy a 30% discount on all drinks at food between 2 PM and 4 PM
• Free Drinks : 2 drinks on the house for bills above $200
• Price Match : Find a bar with a lower price for the same drinks and we will match the price

Your USP will depend on your business model, competitor analysis, and target audience. Whatever your USP be, it should appeal to your potential customers and attract them. Plus, The USP you offer should be convincing enough for investors and lenders.

5. Management & Organizational Structure

You must address 2 things here:

• The management team and their experience/track record
• The organizational structure: different team members and who reports to whom?

a) Management

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your bar business.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

It is also important that you explain how their experiences and qualifications help you in implementing the bar you are proposing. If they have specialized training and education (such as business management, bartender certification, etc.), add that information.

b) Organizational Structure

Even if you haven’t already hired a senior manager, bartender, waitress or waiter, barback, security guard & bouncer, and other relevant staff members, you must provide a flowchart of the organizational structure defining the hierarchy of reporting.

Such a flowchart will demonstrate your management skills and plans to the interested investors or lenders. If necessary, they may even suggest changes to improve the management structure.

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any bar business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your bar is an attractive investment.

There should be 2 sections to your financial plan section:

• The startup costs of your project (if you plan to start a new bar, purchase new equipment, renovate your bar, etc.)
• The 5-year financial projections

a) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a bar, startup costs are all the expenses you incur before you open your bar and starting making sales. These expenses typically are:

• The renovation / refurbishment of the building / space
• Equipment & furniture
• Initial inventory
• Licenses & permits

As an example, it costs on average $148,500 to $239,000 to open a hard liquor bar with 80 seats in a premium location.

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to open and run a bar, read our article here .

b) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your bar.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in the business plan of your bar.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 20%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of customers over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

7. Funding Ask

This is the last section of your bar business plan. Now that we have explained what your bar is about, the products you sell and to whom, what’s your strategy, where you go and how you get there, this section must answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any bar business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries? Or will it cover mostly the cost for the lease deposit and the renovation?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our Bar financial model template , you won’t have any issues answering these questions.

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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Privacy overview.

How To Open A Bar

1. Decide what type of bar you want to open

Create your concept

2. Identify your business structure

3. Create a business plan

Identify your customers

Analyze your competition

Choose your strategy for overcoming competition, 4. find the ultimate location.

Decide on the size of your establishment

5. Sort out the paperwork

Secure permission from the local government agencies.

Visit the building and safety department., brainstorm and register your bar’s name..

Obtain an Employer Identification Number (EIN)

Can be done online via IRS (Internal Revenue Service) website. You’ll need this number for most of your licenses and permits, and all tax documents.

Visit your local Alcoholic Beverage Control

Obtain food-service license

Complete a Special Occupational Tax with TTB

You will have to register with TTB at the federal level before you begin selling any alcohol. You can get all the information you need on their website.

Start your record book

Settle things with the fire department.

5. Design your bar

Plan your menu

Get a POS system

Choose the right equipment.

6. Stock up your bar

Build up the relationships with suppliers

7. Draft your team

Set up salaries

Find and hire the right candidates

8. Open your bar

9. Promote your bar

You know your place is awesome. Your mom thinks it’s awesome. Now let’s make the whole neighborhood think so as well!

Spread the news via social media

If your bar does not have a Facebook page these days, it is basically non-existent. Make sure you have created a custom page header that fits in the style of your bar; have some cool, high-resolution pictures of the menu and interiors in the albums; opening hours and location on the map stated.

To grow your social media following, offer some small perk for customers who will like your page on FB or follow you on Instagram e.g. free snack.

Invite online influencers to your opening

While attracting journalists and media might be a little tough for a small bar, inviting a few popular online personas (bloggers, vloggers, instagrammers etc) to live cover your big night may bring you the same buzz levels. And attract journalists afterwards.

Offer a complimentary appetizer to first 25 people to share your post

Offer a secret deal to social media followers

Enlist a special drink/food on the menu that any of your followers can order in case they do some social media action e.g. post a photo and tag you; write a special status etc.

Gauge the anticipation in advance

Reach out to your local media, covering lifestyle and restaurant business, in advance offering an exclusive sneak-peek inside your venue.

Start a happy hour

Offer special deals through group buying platforms

Post a discounted deal at sites like Groupon and LivingSocial for a limited amount of time to attract new visitors. If they like your service, they will spread the word for you!

Collaborate with other businesses nearby

Ask a bookstore to nail your posters in exchange for placing their leaflets on your tables. Offer a pizza delivery to give away your cards in exchange for doing same. It’s a win-win option for both parties.

Hold a “beat the clock” contest

Next Friday announce that you’ll start selling beer at half price from 8 pm and will increase the price by 50 cent each hour till midnight.

The next day you’ll be positively surprised by the amount of folks who did try to beat the clock.

Held thematic promotion days

Mondays can be a Champaign days with 10% discount on all bubbly drinks; Tuesdays are all for tequila; Wednesday is a snack day and so on. Your visitors should know that no matter which day of the week they come, they’d always get a special deal. You can also pair drink discounts with food discounts.

10. Run your bar

How to Write a Bar Business Plan + Free Sample Plan PDF

Elon Glucklich

6 min. read

Updated March 17, 2024

Free Downloads: Sample Bar and Brewery Business Plan Templates

From sports bars to neighborhood pubs to upscale cocktail bars—drinking establishments are one of the oldest and most enduring types of businesses.

And the industry is projected to grow nearly 2.5% between 2023 and 2030, leaving plenty of opportunity for new businesses..

But competition in the bar industry can be fierce. You need to know your clientele, competitors, and how you’ll stand out if you want to succeed. Not to mention mapping out all the details of your financials and operations. 

Luckily, you can cover all of that (and more) by writing a business plan.

• What should you include in a bar business plan?

These are the typical sections to consider including in your bar business plan.

• Executive Summary
• Market Analysis
• Marketing and Sales Strategy 
• Operations Plan
• Business Overview

Financial plan

The sections you need will vary depending on why you’re writing a business plan and what you intend to do with it . 

Suppose it’s to manage your operations and not something you expect anyone outside of the business to read. In that case, consider keeping it to a few pages and skipping sections like the executive summary.

If you’re applying for a loan, then you’ll need a more formal plan that includes all the sections listed above.

Check out our step-by-step guide to writing a full business plan for more details.

• The 6 elements of an effective bar business plan

Executive summary

Your executive summary is a short, high-level overview of your entire plan. 

The summary should give readers a sense of what factors will make your bar successful. That could include securing a high-visibility location, partnering with a chef who will oversee meal preparation, or negotiating deals with brewers to get their beers in your bar.

If you’re seeking a bank loan for your bar, the lender will read your executive summary first. In all likelihood, they won’t read any further unless the executive summary grabs their attention. 

So, make it clear and convincing.

Market analysis

The market analysis may be the most important part of your entire business plan. 

It’s where you carefully research and document:

• Who your target customers are
• What they want
• What other establishments they may consider

Start by identifying the size of your market . Focus on the number of potential customers above the legal drinking age in your area. Then, segment these customers based on demographics such as age, income level, and lifestyle preferences. 

Then look into who you will be competing with. List and research other bars as well as indirect competition from restaurants, clubs, and even grocery stores that sell beer or home entertainment options.

Here are a few examples of what this process will look like:

Bar customer segmentation

If you find there are a lot of college students and younger adults near your bar location, you should cater your offerings to their tastes. But if you’re near office buildings or event venues, you may want to focus on older customers with more disposable income.

Will you offer a more diverse drink menu, better food, or a unique theme? Explain how these factors will set your bar apart and attract customers. Or, if your area lacks a certain type of bar, such as a sports bar or a high-end cocktail lounge, describe how filling this gap in the market will serve as your competitive advantage.

Marketing and sales strategy

Your market analysis gives you insights into potential customers. Your marketing and sales strategy is where you use those insights to get those customers in your door.

As you looked around at your competitive landscape, maybe you gained some insight into how your ideal customers discover new bars — through social media, online reviews, local event listings, or word-of-mouth.

Start by developing marketing strategies that are tailored to those channels . Consider tactics like:

• Creating engaging social media content showcasing your unique drinks, events and ambiance.
• Partnering with local businesses or events to increase visibility.
• Introducing special promotions to encourage repeat visits and attract new customers.
• Hosting themed nights or events to create buzz and attract specific customer segments.

In your business plan, document how you will implement these efforts and the resources required. 

Operations plan

The operations section of your business plan is where you detail the day-to-day requirements for running the bar smoothly. Start by describing your physical space and key equipment, such as:

• Beverage dispensing systems
• Glassware and utensils

Specify the types and number of each that you’ll need. Then you can address staffing needs, describing the roles of bartenders, servers, and support staff. Document in your plan that you’ll have a staffing strategy to cover peak hours.

You should also cover inventory management. Describe how you’ll stock alcoholic and non-alcoholic beverages, ingredients for cocktails and food. Be sure to spend time discussing supply chains for sourcing these ingredients.

Document the types of technology you’re using, like point-of-sale systems, inventory tracking, or customer reservation platforms. 

Finally, ensure that your operations plan demonstrates how you will comply with any licensing, health and safety regulations and that you have a plan for ensuring responsible customer behavior.

Business overview

The overview should fill in any gaps the reader may have, including:

• The name of your bar
• When it was founded (if it’s an existing business)
• The inspiration behind the business

You should include the background and qualifications of key team members here. Include their experience in the bar industry and any other experience that’s relevant to their position.

If you’re running an existing bar, discuss previous achievements like revenue milestones, recognitions, or community events you’ve hosted.

You don’t need a deep financial background to run a successful business. But it’s important to develop projections for how you expect the bar to perform. If you’re starting a new bar, consider that you’ll need to pay upfront costs like equipment, supplies, licenses and rent.

Then there are the ongoing costs like employee salaries, marketing, and continuing to keep your shelves stocked.

Making educated guesses about the future will help you determine what’s working, and where you should make adjustments as you run your business.

Include sales and expense forecasts in your plan. The financial section also should include a cash flow statement , income statement , and balance sheet .

Remember, no one knows exactly how the future will pan out — these projections are your baseline for how you think the business will do, and you’ll adjust them over time as you update your plan with actual results.

• Bar business plan templates and examples

To see how other bar businesses have created their plans, browse our free library of bar and brewery business plans . You can also check out our full selection of food and beverage business plans , or our entire library of over 550 business plans across industries.

Download as many as you want in PDF or Word format to help you write your own business plan.

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Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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For many with a passion for the nightlife and hospitality, the dream to open a bar remains persistent. If you’re one of them but are unsure about navigating the complexities of the bar industry, don’t have to worry. Writing a business plan is the first step in transforming this aspiration into a tangible reality. A detailed bar business plan will help streamline your vision, ensuring you’re well-prepared to venture into the bustling world of bar businesses with clarity and confidence.

What is A Bar Business Plan?

A bar business plan is a strategic roadmap that outlines your vision and the steps required to bring it to fruition. It encompasses every aspect of your business, from the fundamental business concept down to the intricate details of daily operations. In essence, it’s the blueprint to grow your business and ensure its longevity in a competitive market.

A great business plan doesn’t merely serve as an internal guide; it’s a persuasive tool to attract stakeholders, investors, and partners. It demonstrates how your bar will attract customers, generate profits, and stand out in the crowded nightlife landscape.

One might ask, “What makes a bar business plan unique?” It’s the blend of the universal principles of business, combined with the niche requirements of the bar industry. This includes, but is not limited to, licensing, menu crafting, entertainment provisions, and safety measures.

Given the dynamic nature of the bar industry, it’s important to include not only your immediate goals but also long-term objectives and strategies for adapting to market shifts. With a clear and comprehensive bar business plan, you’re laying a solid foundation for a successful enterprise.

Why A Business Plan Is Important For A Successful Bar Business? 

Owning a bar is a dream for many, but transforming this dream into a profitable reality requires meticulous planning and foresight. This is where a business plan plays a pivotal role.

Clear Vision and Objectives: A business plan helps establish a clear vision and set measurable objectives for your bar. Whether you aim to create a niche cocktail lounge, a bustling sports bar, or any other type of establishment, your business plan outlines the specific steps you’ll take to make your bar the go-to destination for potential customers. It provides direction and keeps all stakeholders aligned with the business’s overarching goals.

Financial Planning: One of the main reasons business owners create business plans is for robust financial planning. A bar has various financial intricacies, from sourcing ingredients to staffing and marketing expenses. A business plan ensures you’re well-equipped to manage cash flows, investments, and potential financial pitfalls. Moreover, potential investors often request a detailed business plan before committing funds, making this a crucial component for securing necessary capital.

Operational Efficiency: Every bar operates uniquely, depending on its target audience and theme. However, operational efficiency remains a consistent requirement for all bar owners. A business plan is a plan, after all, and it dives deep into the day-to-day operations, ensuring that every aspect, from supplier agreements to employee shifts, runs smoothly and cost-effectively.

Step-by-step Guide To Write A Bar Business Plan.

Navigating the world of the bar industry can be intricate, and the type of bar you want to open plays a pivotal role in shaping your business plan. Whether it’s a neighborhood bar, a high-end cocktail bar, or a wine bar with live music, each requires a distinct approach. This guide is tailored to help entrepreneurs and business owners create a comprehensive plan, ensuring the grand opening of the bar you dream of is a success.

1. Executive Summary

The executive summary is a concise overview of your entire business plan, acting as a snapshot that encapsulates the essence of your vision and strategy. Typically, it’s about one to two pages long and is placed at the beginning of your business plan, but it’s often written last.

What should you cover in an Executive Summary?

• Introduce your bar business, highlighting what makes your bar unique.
• State your mission and vision, giving clarity to the type of bar you aim to establish.
• Outline the main objectives, from your grand opening to long-term goals.
• Provide a financial overview, offering potential investors a glimpse into projected profits and growth.

2. Bar Description

This section delves into the specifics of your bar, painting a vivid picture of what patrons can expect and how you plan to operate.

What should you cover in the bar description section?

• Talk about your bar concept, whether it’s a wine bar, cocktail bar, or a bar with live music.
• Explain your unique selling proposition – what makes your bar stand out from the competition.
• Detail the operations, from opening hours to the ambiance you intend to create.

3. Market Analysis

This segment identifies and studies your potential customers, the location for your bar, and your competitors, helping you strategize accordingly.

Factors to cover:

• Target market: Define the demographics and preferences of those you plan to cater to.
• Location: An existing bar might already have an established clientele, but a new location needs careful consideration for accessibility, safety, and potential customer traffic.
• Competition: Analyze trends in the bar industry and see how competitors operate, ensuring your offerings are both competitive and unique.

4. Organization and Management

This is the operational backbone of your bar, detailing the structure of your business and the team that will run it.

What should you cover in the organization and management plan?

• Bar ownership information: Are you a sole proprietor, or is this part of a larger partnership or corporation?
• Profiles of your Bar management team: Include bios of key team members, showcasing their expertise and how they’ll contribute to running a successful bar.

5. Sample Menu

This section teases what your bar will offer in terms of food and beverages, acting as a tantalizing preview for potential patrons and investors.

What should you consider when creating a sample menu?

• Menu items: Detail the drinks and possibly accompanying food items.
• Unique Selling Proposition: Highlight specials or unique mixes. For instance, a cocktail bar might focus on signature mixes, while a wine bar could emphasize rare finds.
• Menu Pricing : Don’t forget to address pricing, taking into account costs and desired profit margins.

6. Marketing Strategy

This section delineates how you plan to attract customers to your bar and keep them coming back.

What should you cover in a marketing strategy for your bar business?

• Define your brand: From logo to interior decor, consistency is key.
• This could range from social media campaigns ,loyalty programs, SEO for website, or partnership with local businesses. 
• Considering using an  online food ordering system  in your bar
• Create a  digital menu with QR code  to make your menu easy for your customers to access online
• Sales Strategies: Special promotions, events, or partnerships that drive sales.

7. Business Operations

This segment breaks down the day-to-day functioning of your bar, ensuring nothing is overlooked.

BWhat operational issues should you address in your business plan?

• Supply chain: Detail your suppliers for everything from alcohol to garnish.
• Operating hours: Will you have a late-night license? Open only on weekends?
• Staffing: Consider the roles you need to hire for, from bartenders to security.
• Equipment: Everything from the bar counters to the sound system.

8. Financial Plan and Loans

How Many Ways to Fund Your Bar?

Securing funds to start and grow their bar business is a concern for many aspiring bar owners. While personal savings might be the go-to for some, others might look into bank loans, angel investors, or even crowdfunding campaigns. Exploring all available options can ensure you fund your bar easily and efficiently.

Important Questions to Consider When You Create Your Funding Request

Before approaching potential investors or lenders, it’s pivotal to have a clear plan detailing how the funds will be used. What renovations or modifications are necessary? What will the initial stock and equipment cost? What provisions have been made for operational costs until the bar starts turning a profit? Having these answers ready can make your funding request more compelling.

9. Financial Projections

When diving into the world of bar entrepreneurship, understanding your financial landscape is crucial.

Break-even analysis

 It’s an evaluation that helps you determine when your bar will be able to cover all its expenses and start making a profit.

To calculate the break-even point, use this formula: Break Even Point = Fixed Costs / (Price – Variable Costs)

Knowing this can help you write a more convincing business plan, highlighting the viability of your venture.

Projected profit and loss statement

A crucial part of your bar business plan that offers insights into potential profits and losses your business might encounter.

Cash flow analysis

This gives you the key elements to understand how cash moves in and out of your business. By following the bar business plan writing best practices, you can quickly and easily complete these projections. Ensuring that they include a winning strategy will make your financial plan more robust and appealing to potential investors.

Sample Bar Business Plan Template

The following is a comprehensive example of a bar business plan. It’s a great tool to guide you in writing your business plan.

Mission : To provide a unique drinking experience that celebrates local flavors and promotes community bonding.

Vision : To be the neighborhood’s top bar destination, known for its distinctive drinks and vibrant ambiance.

Bar Description : The Urban Vine, a wine-centric bar focusing on regional wines and locally sourced ingredients.

Costs : Estimated starting cost: $250,000.

Profits : Projected first-year net profit: $60,000.

2. Description of the Bar

Bar Concept : A contemporary wine bar featuring local wines and complementary tapas-style dishes.

Bar Name : The Urban Vine.

Bar Type : Wine bar with a secondary focus on craft beers.

Bar Location : 123 Vine Street, Downtown District.

Order Fulfillment : Table service and bar seating available, with an option for outdoor patio seating.

Working Hours : Monday to Thursday: 4 PM – 12 AM; Friday & Saturday: 3 PM – 1 AM; Sunday: 2 PM – 10 PM.

3. Menu Offer

Type of Food and Drink : Wine from local vineyards, craft beers, and tapas-style dishes made from locally sourced ingredients.

Offer : Regular wine tasting events showcasing new arrivals, paired with chef-special appetizers.

Unique Selling Point : Every wine bottle tells a local story, giving drinkers a taste of the region’s vineyards.

4. Market and Competition Analysis

Market Analysis : The Downtown District has a population predominantly comprised of working professionals aged 25-45, making it a prime location for a bar or pub.

Target Customer : Young professionals and wine enthusiasts looking for a quality drinking experience in a relaxed setting.

Size of the Target Customer : Approximately 10,000 individuals fitting the profile within a 5-mile radius.

Competition Analysis : Three other wine bars operate within the district.

Size of the Competition : Among the competitors, the largest has a seating capacity of 75, while the others can host around 50 patrons each.

Competitors’ Offer : Basic wine selections, some with occasional live music nights.

Competitors’ Prices : Average price of $8 per glass of wine and $6 for beer.

5. Investment Plan (Detailed Cost Analysis)

• Leasehold improvements: $80,000
• Furniture & Fixtures: $30,000
• Licensing & Permits: $20,000
• Initial Inventory: $40,000
• Rent: $4,000
• Salaries: $10,000
• Utilities: $1,500
• Miscellaneous: $2,500
• Total Cost : Anticipated first-year expense: $322,000.

6. Financial Forecast

 Considering the costs of starting and the projected revenue, breakeven is anticipated by month eight. The first-year projected revenue is $382,000.

Owner/Manager : Jane Doe – A passionate wine enthusiast with a background in business management.

Head Bartender : John Smith – Experienced in running a bar, skilled in crafting unique drink experiences.

Kitchen Staff : A team of three, led by Chef Anna, specializing in tapas dishes.

8. Marketing Plan

Strategies will focus on social media promotions, local partnerships, and hosting events. Ideas like wine-tasting events, collaborations with local vineyards, and monthly themed nights will be implemented. Special offers will be provided for group bookings, early bird timings, and repeat customers.

This business plan template will help prospective bar owners in crafting their unique plan to make their dream bar a reality. With a robust business strategy, The Urban Vine is set to become a renowned establishment in the Downtown District.

Tips For Creating An Effective Bar Business Plan Outline

Crafting a comprehensive bar business plan is pivotal in turning your vision into a successful venture. Here are some insightful tips to help you create an efficient outline:

Understand Your Niche : Begin by identifying the unique character of your bar. Is it a cozy neighborhood nook or a sophisticated wine bar? The specifics determine the kind of customers you’ll attract and the atmosphere you aim to create.

Include Comprehensive Details : The following bar business plan components are essential: executive summary, bar description, menu offer, market analysis, investment plans, financial forecasts, team structure, and marketing strategies. Don’t skimp on details; a comprehensive plan showcases your dedication and thoroughness.

Focus on Your Unique Selling Proposition (USP) : What makes your bar stand out? Maybe it’s an exclusive range of craft beer and wine, or perhaps it’s an innovative theme. Always include this unique factor in your business plan as it’s pivotal for attracting customers.

Plan Your Offerings : Are you focusing just on drinks or do you also plan to serve a variety of food items? Highlight your primary offerings, be it beer and wine or gourmet appetizers.

Keep It Adaptable : The bar industry is ever-evolving. Ensure your business plan is flexible enough to adapt to changing trends and customer preferences.

Seek Feedback : Before finalizing, share your draft with industry professionals or trusted peers. Their insights could help you include in a winning strategy that perhaps you hadn’t thought of.

Frequently Asked Questions

1. what makes a bar profitable.

A bar’s profitability hinges on multiple factors. A strategic location, a unique selling proposition, efficient cost management, and high-quality service all play pivotal roles. Moreover, understanding the preferences of your target audience and adapting accordingly, offering promotions during off-peak hours, and managing overheads effectively can significantly enhance a bar’s profit margins.

2. What is the executive summary of a bar business plan?

The executive summary is a concise overview of the bar’s business plan. It provides a snapshot of the business concept, its objectives, the financial outlook, and primary offerings. This section is particularly crucial for potential investors as it gives them a quick glance at the bar’s potential profitability and operational strategy.

3. How to write a good executive summary for a business plan with example?

When writing an executive summary, it’s essential to be clear and concise. Start with your bar’s mission and vision. Outline the primary objectives, the bar’s USP, and provide a brief financial overview.

Example: “ Sapphire Lounge aims to be the city’s premier wine bar, offering an eclectic range of international wines in a cozy, upscale environment. Located in the heart of the business district, our vision is to provide professionals a relaxing spot to unwind. We project an annual revenue of $500,000, with an initial investment of $150,000. Our unique wine-tasting events and wine-pairing dinners set us apart in the competitive landscape.”

4. Do bars make a lot of money?

The profitability of bars varies based on several factors like location, concept, management, and market demand. While some bars can yield high profits, especially those in prime locations with a unique concept, others might struggle due to competition, mismanagement, or changing market trends. However, with the right strategy, understanding of the target audience, and operational efficiency, bars can indeed be quite lucrative.  

Crafting a comprehensive business plan is the bedrock of any successful bar venture. By diligently addressing each section and meticulously detailing all elements you aim to include in your business plan, you’re not only preparing for potential challenges but also envisioning the pathway to success. Remember, a business plan is not a static document; it’s a dynamic blueprint that can evolve with the changing demands of the industry and your clientele. Every decision, from the drinks you offer to the promotions you run, should align with the vision set out in your plan, ensuring long-term growth and sustainability.

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Step By Step Guide To Write A Bar Business Plan

Opening a new bar requires grit and determination - as well as a fantastic bar business plan to act as your roadmap. This document can determine the future success of your new venture, so it’s essential to make it as comprehensive as possible.

But for first-time bar owners, figuring out where to start can be challenging. Our step-by-step guide to writing a business plan will help you pinpoint the finer details to consider when building a thriving bar business.

How to Write a Bar Business Plan in 9 Steps

1. bar overview.

The first step in writing a bar business plan is to establish an overview of the type of bar you want to open. You need a concept and location to shape your business model and create an executive summary for your new venture:

One of the defining aspects of your establishment is its concept and theme, which you’ll need to describe clearly in your business plan. Whether it’s a simple sports bar, speakeasy, or high-end nightclub, have a fully developed idea of what your venue will be and what purpose it will serve.

You also need to consider how to meet market needs. If you’re following trending concepts, you’ll know that roof-top bars and lounges are popular now. Or, perhaps you want your venue to be an activity-based bar that offers an art gallery, board games, or mini-golf?  

Part of your business plan also includes setting your mission statement and goals. These should outline your vision and will influence who invests in your bar. Your mission statement should be a comprehensive statement that details what sets you apart from other bars and should include your company’s values.

It’s important to link your statement to your business concept. You should consider how your values and goals are influenced by what makes your bar unique - including your overall purpose.

Next, you need to propose a location for your bar. Venues close to stores, shopping, centers, and tourist attractions, typically get good visibility and attract a lot of foot traffic. Because of the number of people moving through these areas daily, they also usually offer a decent level of security for your customers.

Another consideration for location is to avoid suburban areas where neighbors might lodge noise complaints. Should this happen, it can mean regulations stipulate earlier closing times for your venue so as not to disturb the peace.  

Finally, look for a space where there’s low competition, and your business can shine. There are plenty of strips crowded with bars and nightclubs. While these might attract a decent amount of foot traffic, you’ll need to work much harder to draw people into your place if one establishment has already made a name for itself.

For this reason, aim to secure a spot with little competition. It could mean having a unique concept bar that overshadows the competition. Or it could mean selecting a space where your type of bar doesn’t yet exist.

Ease of Accessibility

Potential customers need to be able to access your bar easily, or they will go elsewhere. They might drive, take public transport, or use a ridesharing company to travel to your venue. It’s up to you to ensure there are ways and means to get them conveniently to the front door.

Here, you should be looking for a venue where you can offer parking to your patrons. It should also be accessible to ride-hailing services and close to public transport.

2. Customer Overview

No bar establishment would be successful without its customers. As part of your bar business plan, include a profile of the type of customer you hope to attract. Consider who your target market is and how it aligns with your bar concept.

You should also outline your demographic's age, income, and interests. You’ll need this information later when developing marketing strategies for your business.  

3. Management Overview

The next step in your bar business plan is building a team structure. Your crafty bar concept requires talented people to execute it properly.

Your bartenders are the face of your establishment. Essentially, they can make or break your customer’s impression of your venue. When going through the hiring process, you’ll need to consider each individual’s personality, qualifications, experience, and skills.

Ideally, you want at least one experienced bartender who knows the ropes and can help set up operations, deal with bar management, and train the team. They will also be able to help streamline any teething issues that come up as a result of starting a new business.

From the get-go, outline your bartending teams’ possible responsibilities and the duties they’ll need to undertake. This can help set expectations ahead of advertising jobs and interviewing potential candidates.

Bar-backs don’t need as much experience as bartenders or servers as they aren’t in the customer eye as much. But they must be willing and eager to learn. They are essential to keeping everything running smoothly and work closely with the bartender as an assistant.

For this reason, they need a solid foundational knowledge of the industry, ingredients, and barware in general.

Depending on your business concept and operational model, you may or may not need to employ servers. Some high-end venues have servers to reduce the crowd around the bar and deliver drinks to the table. Additionally, you’ll need to hire servers if you offer any food.

When building out your staffing plan, you’ll need to determine where your establishment lands with that requirement. Make a note here to look for bar industry candidates with alcohol training who know how to serve alcohol safely and legally.

4. Drinks Menu Plan

Your drinks menu is your bar’s product. To be successful, it’s essential to get this offering right.

While your beverage list will undoubtedly change over time, don’t neglect to include a sample menu in your business plan. This will give potential investors an idea of what’s in store and possibly help you secure funding.

Descriptions

Your drinks menu is the selling point of your bar business and the star of the show. If you can excite and entice patrons with promises of wonderful flavors, you’ll be onto a gold mine.

So, it’s important to include product descriptions in your menu, particularly for signature drinks. Each listing should detail the ingredients of individual drinks, any garnishes they may come with, and add-ons your customers can choose from.

Beverage Names

A successful bar is only as strong as its product. So, aligning your drinks with your bar’s brand and concept is important. Get together with a mixologist to create one or several signature drinks that will be uniquely your own. Give these drinks names that play to the overall theme of your business.

Product Sourcing

Many establishments lean on particular products as their claim to fame. For example, you might want to be known as a French wine bistro, local brewery, or craft cocktail spot. Decide what you wish your unique story to be and reflect this in your plan for product sourcing.

Of course, sourcing locally is the most sustainable way to go. You can also build relationships with vendors in your community, which can help bring people into your venue.  

Industry Trends

It’s essential to do your research and stay abreast of industry trends. Note what these are in your business plan, as this will help keep customers walking through your doors.

For example, one of the most popular cocktail trends in the bar scene is smoke-infused or smoked cocktails. Some mixologists may also use smoke bubbles to infuse the cocktail with a smoky aroma. This trend has gained fame in the last few years and adds a new twist to the cocktail-drinking experience.

Small Food Menu (Small Bites)

Food and beverages go hand in hand. If you plan a small menu with, say, tapas or easy eats, you can increase your revenue. It will prevent your guests from leaving to find something to eat.

Suppose you don’t want the hassle of food storage and preparation. In that case, consider formulating a partnership with a local eatery or small food business that can deliver a menu of select freshly-made items to your establishment.

5. Licenses

It’s key to plan out your business licenses carefully. If you don’t have the right ones in place, you won’t be able to operate.

Tavern License

When putting together your bar business plan, it’s important to research whether you need a tavern license. It’s a government-issued license for restaurants, bars, or businesses with more than 50% liquor sales.  

Beer and Wine License

If you’re planning on starting a beerhouse or wine lounge, you may only need to apply for a beer and wine license. This will restrict your sales to wine and malt beverages, as you won’t be able to sell hard liquors like spirits. Whether you need to apply for this license depends on your bar's concept.

Health/Food Service License

With a small food menu, you’ll likely need to note on your restaurant and bar business plan to apply for a food service license. It’s a requirement to serve any type of food within your establishment. To obtain a food service license, you’ll need to ensure that your bar follows strict rules and regulations laid out by the U.S. Food and Drug Administration .

Music License

Music is one of the key elements of creating ambiance in a venue. But did you know that streaming music from your digital subscription with Spotify or Deezer is not actually operating within the law? This is true even if you’re playing music through a TV or radio.

The right way to go about this is to pay a Performance Rights Organization (PRO) or music service that will send royalties to the relevant artists. For the most part, this doesn’t apply to bands or performers who play live at your venue.

6. Market Research

Performing market research as part of your bar business plan is key to understanding your opportunities and how to capitalize on them.  

Industry Research

Part of your research should be to determine the market size you can potentially snag. Look at other bars already operating in the area, consider the industry as a whole, and determine what trends are driving it forward.  

Target Market

What needs will your bar solve for your target market? You can find out who they are and what they want by considering the local neighborhood and bar type.

It’s also an idea to look at census data to see how many potential customers within a certain demographic live within a reachable radius of your proposed location.

Market Share and Price Point

When doing your market analysis, consider similar bar businesses that have come before you. What do their successes and failures look like? Why did they crash and burn, or soar to new heights? Take these lessons and figure out how to apply them so your business can succeed.

Furthermore, what will your entry into the market mean for the local community? Are you creating new job opportunities? Or are you going to bring in an unruly crowd of patrons they hope to avoid? Knowing this information will help you be accepted and create connections rather than catastrophes.

Lastly, consider what your ‘competitors’ or other similar industry businesses are charging for their drinks and services. Run a competitive analysis in the area to determine your potential price point and how you can stand out.

7. Bar Marketing

Utilizing a marketing plan in the right way helps you take measured steps to get your establishment in front of potential customers. Here are the strategies to get started:

Create a Brand

The key to starting a successful business - and keeping it open - is to create a memorable brand identity. Your toolbox for promoting your brand should include your logo, colors, and ‘personality.’ Use these in a way that becomes synonymous with your bar, no matter where people interact with it.

Marketing Tools

Besides developing your brand identity, consider the channels you can market on to attract customers. At the very least, it should include your social channels, website, and media influencers.

8. Other Avenues to Increase Revenue

Besides being a bar and welcoming guests who come in with reservations or foot traffic, there are other avenues to increase your revenue.

Hosting events such as karaoke nights, wine tastings, or live music is an excellent way to attract larger crowds to your bar. You are guaranteed certain sales, can charge a cover fee, and get new people walking through the door.

If you go this route, we recommend using event management software to keep everything on track and work effortlessly with your team.

It’s no surprise that all businesses go through an ebb and flow of customer traffic. A great way to increase cash flow during slower periods is to introduce ideas like drink specials and happy hour discounts.

When you’re writing up a business plan, don’t forget to brainstorm ideas for a pre-opening promotion as a way to test the market. This can be as simple as a soft launch or as elaborate as a grand-opening celebration.

9. Financials

An important aspect of your business plan is to outline your potential start-up costs. These, along with the costs of day-to-day business operations, and financial projections, will attract or deter potential investors.

Your business plan should also highlight possible funding options like loans and investment opportunities you have available. Additionally, you’ll need to draw up a break-even analysis to determine how much revenue it will take to turn profits.  

Realizing your dream of owning the hottest bar in town starts with a great business plan. It will need to cover everything from your mission statement to your concept and drinks menu. This will help you build a sturdy management team, hire great employees, and attract people to your venue.

Want to know more about Perfect Venue for event management? Try it free to find out how it can be a fit for your new business.

Have thoughts on the article? Feel free to email us at [email protected] - we'd love to hear it!

Bar Business Plan Template

Written by Dave Lavinsky

Bar Business Plan Outline

• Bar Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Bar Business Plan Here

Bar Business Plan

You’ve come to the right place to create a business plan for your bar or pub.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their bars and pubs.

To write a successful bar business plan, you will first need to decide what type of bar you want to open. Do you plan to open a sports bar, a wine bar, a cocktail bar, or a nightclub? What kind of alcoholic beverages will you serve? Will you have live music?

You will then need to gather information about your business and the bar industry. This type of information includes data about your potential customers, marketing strategies to reach your target market, and 5-year pro-forma financial statements (income statement, balance sheet and cash flow statement).

Sample Bar Business Plan

The following bar business plan example gives you the key elements to include in a winning business plan:

• Executive Summary – The Executive Summary is the most important part of your business plan. It is a brief overview of your bar business concepts, its products and services, potential market opportunity, and competitive advantage.
• Company Overview – Also called the Company Analysis, here, you will provide a detailed description of your bar, its products and other services, and legal structure.
• Industry Analysis – In the Industry Analysis, you will provide an in-depth analysis of the industry in which your bar operates including major players in the local market, market size and growth, and profitability.
• Customer Analysis – In the Customer Analysis, you will identify your potential customers and provide insights into their purchasing habits. You will also create customer segments and discuss your marketing strategy for reaching them.
• Competitive Analysis – In the Competitive Analysis, you will identify your direct competition (other local bars and local businesses that serve alcohol) and provide insights into their strengths and weaknesses. You will also discuss your unique selling point and how you plan to stay ahead of the competition.
• Marketing Plan – The Marketing Plan includes a discussion of your marketing strategy to drive more foot traffic to your bar along with your pricing strategies. You will also provide a sales forecast and budget for your marketing efforts.
• Operations Plan – In the Operations Plan, you will discuss your bar’s day-to-day operations including inventory management, providing exceptional customer service, and creating loyal customers. You will also provide your business goals that you plan to achieve and a budget for your operating expenses.
• Management Team – In this section, you will provide a brief overview of your bar management team, including the bar owner, and their experience in the industry.
• Financial Plan – In this section, you will provide a three-year financial statement for your bar. This will include your income statement, projected balance sheet, and cash flow analysis.

Next Section: Executive Summary >

Bar Business Plan FAQs

What is a bar business plan.

A business plan is a planning tool used to start a new bar and/or grow your thriving bar business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your bar business plan using our Bar Business Plan Template here .

What Are the Main Types of Bars?

There are many types of bars . Most bars are local bars and are known as dive bars or a neighborhood bar.  Sports bars are also a very popular business option. There are also posh and luxurious bars that craft cocktails and offer high-end alcoholic drinks. There are trendy bars that offer the latest industry trends in cocktail and wine offerings. Other bars are location-focused and are unique to the area of town or location that it is in. Many bars also serve food as an option to accompany the alcoholic drink choices.

What Are the Main Sources of Revenue and Expenses for a Bar?

The primary source of revenue for a bar are the alcoholic drink items and food sold at the establishment.

The key expenses for a bar are the costs to purchase the alcohol (beer, wine, liquor) inventory, bar equipment and supplies, overhead expenses for the staff and rent, and any marketing costs the bar chooses to partake in.

How Do You Secure Funding for Your Bar?

Bar businesses are most likely to receive funding from banks. To attract potential investors, you should have an effective bar business plan with a solid business strategy and financial plan. Another option for a bar is to obtain a small business loan to help cover startup costs. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options.

What are the Steps To Start a Bar?

Starting a bar business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

• Write A Bar Business Plan - The first step in starting a business is to create a detailed bar business plan for a bar that outlines all aspects of the venture. This should include market research on the local market and potential target market size, information about the services or products you will offer, the bar's concept, marketing efforts, pricing strategies and a detailed financial forecast.  
• Choose Your Legal Structure - It's important to select an appropriate legal entity for your bar . This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bar business is in compliance with local laws.
• Register Your Bar Business - Once you have chosen a legal structure, the next step is to register your bar with the government or state where you’re operating from. This includes obtaining business licenses and permits (i.e., food service license and/or liquor license) as required by federal, state, and local laws. 
• Identify Financing Options - It’s likely that you’ll need some capital to start your bar or pub , so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 
• Choose a Bar Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your business operations. 
• Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 
• Acquire Necessary Bar Equipment & Supplies - In order to start your bar business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 
• Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bar . Your marketing strategy should include creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a thriving bar business:

• How to Start a Bar Business
• How to Open a Bar Business

Where Can I Get a Bar Business Plan PDF?

You can download our free bar business plan template PDF here . This is a sample business plan template you can use in PDF format.

Small Business Trends

A complete guide to creating a bar business plan, understanding the basics of a bar business plan.

A bar business plan functions as your strategic compass, delineating how your business will function, profit and evolve. Likewise, it is instrumental in securing financing, pinpointing potential obstacles and orchestrating marketing strategies.

What is a Bar Business Plan?

The importance of a business plan for bar businesses.

A potent bar business plan is not merely a perfunctory requirement but a crucial part of your business’s foundation. It aids in articulating your bar’s identity, consolidating your strategy, and projecting future growth.

Essential Elements of a Bar Business Plan

Executive Summary

Company description.

This section encapsulates your bar’s specifics, including its location, ownership structure and unique selling proposition that differentiates it from the competition.

Competitive Analysis

Market analysis, marketing strategy, operational plan, financial projections.

This segment covers sales forecasts, income statements, balance sheets and cash flow statements, providing a realistic financial picture of your bar business.

Mobile Bar Business Plan

Wine bar business plan, cocktail bar business plan, sports bar business plan, using a bar business plan template.

While it offers a comprehensive bar business plan outline, it’s imperative to understand that it’s not a one-size-fits-all solution. Every bar is distinct, with its own unique set of goals, challenges, target audience, and brand personality.

Crafting a Successful Bar Business Plan

Faqs: bar business plan, what are some common mistakes to avoid when creating a bar business plan, is it necessary to hire a professional to write my bar business plan.

Although not a necessity, a professional can impart expert insight and guidance when crafting a bar business plan. However, comprehending the process and actively participating is crucial for the plan’s effectiveness, as no one understands your business better than you.

Can I use the same business plan for different types of bars?

How much does the average bar make a year, what does a business plan look like for a bar, is it hard to start a bar business.

Starting a bar business can be challenging due to factors like high initial investment, stringent regulations and intense competition. However, with a well-crafted business plan, diligent research and strong management, it can turn into a profitable venture. This requires learning many important lessons, from understanding what is a happy hour to learning how to price liquor.

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How to Open a Bar: A Guide to Launching Your Dream Business

• Written by: Rinaily Bonifacio
• Last updated: 10 April 2024

Are you dreaming of pouring success one glass at a time and becoming the go-to spot for locals and visitors alike? Whether it's the charm of a cozy neighborhood bar or the buzz of a lively sports bar that's calling your name, the journey from daydream to 'open for business' is an adventure worth taking.

But where do you start? Opening a bar is not just about mixing drinks; it's about creating a space where stories are told, laughter is shared, and community is built. This guide is your first step towards bar ownership, designed specifically for small business owners and aspiring bar owners who are ready to tap into the bar industry.

We'll walk you through all the essential steps, from crafting a standout bar business plan to the grand opening, ensuring you're well on your way to becoming a successful bar owner. Let's raise a glass to your new venture and dive into how to open a bar that will become the heart of your local community.

Step 1: Crafting a comprehensive business plan

Defining your bar's concept and brand.

Before diving into the world of bar ownership, the first step on your checklist should be to hammer out a solid business plan. A cornerstone of this plan is your bar's concept and brand. Are you envisioning a laid-back beer bar, a sophisticated wine bar, or perhaps a sports bar buzzing with energy during every big game? Your concept isn't just a theme; it's the soul of your bar, influencing everything from decor to drink menu, and it's crucial in attracting your target market. Remember, your bar's concept and brand are what will set you apart in the bustling bar industry, making you more than just another establishment to your potential customers.

Financial planning: Profit, loss, and funding strategies

Next up, let's talk numbers. Financial planning is the backbone of any successful bar. Crafting a detailed bar business plan that covers startup costs, operating costs, and projected profit and loss statements is essential. This plan should also outline your strategies for securing funding. Whether it's through personal savings, loans, or investors, understanding the costs involved and having a clear plan to cover them will help you navigate the early stages of bar ownership without losing sleep over your financials.

Identifying and understanding your target audience

Who's going to be opening that bar tab night after night? Identifying your target audience is critical. Whether it's college students, local community members, or sports enthusiasts, understanding who your bar will serve helps tailor your concept, decor, and even drink specials. This step is about more than just knowing your audience; it's about understanding their preferences, habits, and what they seek in a bar experience. Your target audience will become your repeat customers, so make sure you're on point with what you offer.

Analyzing competition and strategizing for success

No bar is an island, and understanding the competition is key to ensuring your new bar stands out. Take the time to research existing bars and other businesses in your chosen area. What are they doing right? Where could they improve? This analysis isn't about copying what works but rather identifying opportunities to fill gaps in the market or do things better. Maybe most bars in your area don't cater to the craft beer crowd, or perhaps there's a lack of cozy, small neighborhood bars. Use this insight to position your bar perfectly within the market, offering something that attracts customers and keeps them coming back.

Step 2: Choosing the perfect location

Finding the right location for your bar can be as crucial as the concept itself. It's where budget meets visibility, and local demographics become your best friends or your biggest challenges.

Balancing budget and visibility

The location of your bar plays a pivotal role in its success. However, the most visible spots in town often come with a hefty price tag. This is where the art of balancing comes in. You'll need to find a spot that doesn't just drain your financial resources but also catches the eye of potential customers. Sometimes, a small neighborhood bar tucked away in a cozy corner can become a local gem, thanks to word-of-mouth and smart marketing. Remember, the perfect location is where your budget and your bar's visibility align to ensure a steady flow of both new and repeat customers.

Understanding local demographics and customer base

Who lives and works around your potential bar location? Understanding the local demographics is essential for aligning your bar's concept with the community. If you're opening a sports bar, positioning it near a college campus or a community with a high concentration of sports enthusiasts can be a game-changer. On the other hand, a wine bar might thrive in an area known for its culinary scene and higher disposable incomes. Dive into local community data to ensure your bar meets the needs and wants of its potential customer base.

Navigating zoning laws and health regulations

Before you get too attached to any location, you'll need to navigate the maze of zoning laws and health regulations. Not every space is zoned for use as a bar or restaurant, so it's crucial to check with local authorities before signing any leases. Additionally, health regulations can vary significantly from one area to another. These laws govern everything from the bar layout to food service requirements, impacting your operating costs and how you design your space. Getting a handle on these details early can save you from costly surprises down the line.

Choosing the right location is a balancing act that requires careful consideration of all these factors. It's about more than just finding a space; it's about securing a spot that aligns with your business model, appeals to your target market, and complies with all legal requirements. The perfect location is out there, and with the right approach, you'll find a place that not only serves as the foundation for your bar but also contributes to its growth and success in the local community.

Step 3: Legal essentials: Licenses and permits

Obtaining necessary permits and understanding local laws.

Diving into the legalities might not be the most thrilling part of opening a bar, but it's undeniably crucial. Navigating the maze of licenses and permits can feel daunting, but these are the keys to your establishment's door. Every bar owner must understand local laws and regulations that govern their business. This includes getting familiar with the specific requirements in your area for operating a business, serving food, and, of course, selling alcoholic beverages.

To start, you'll need a business license, which is your official permission to operate a business within your local jurisdiction. But don't stop there; your bar might also require a food service license, especially if you're planning on serving food alongside drinks. And remember, the requirements can vary significantly from one location to another, so it's essential to check with your local city or county government to get all the details.

The importance of a liquor license and how to secure one

Now, let's talk about the heart of your bar's legal needs: the liquor license. This isn't just another permit; it's arguably the most important document in your bar's filing cabinet. The process of securing a liquor license can be complex and time-consuming, given its critical role in regulating the sale and consumption of alcoholic beverages. The type of liquor license you'll need depends on various factors, including your bar's location, the type of alcohol you plan to sell, and whether you'll be serving food.

Securing a liquor license often involves a detailed application process, including providing information about your business structure, your personal background, and the specifics of your establishment, like your bar layout and security measures. It's not uncommon for this process to involve a public hearing, giving community members a chance to voice their support or concerns.

Given the complexity and importance of obtaining a liquor license, many business owners find it beneficial to work with a business attorney who specializes in liquor laws. This can help ensure that you navigate the process efficiently, addressing any potential hurdles along the way.

Remember, the time and effort you invest in securing the right licenses and permits are foundational to your bar's legality and long-term success. It's about more than just compliance; it's about laying the groundwork for a bar that's set to become a staple in its local community, offering a safe and enjoyable environment for your potential customers to unwind and socialize. So, take this step seriously, as it's a significant milestone on your journey to bar ownership and creating a space that's perfectly poised to serve drinks and create memories.

Step 4: Designing your bar

Creating an engaging layout and atmosphere

Designing your bar is where your concept begins to physically take shape, transforming your vision into a space that welcomes and wows your customers. The layout of your bar is more than just aesthetics; it's about creating an engaging, functional space that enhances the overall experience while maximizing efficiency for your bar staff. Consider the flow of movement within the space—both for patrons and staff. An ideal layout supports a bustling environment without bottlenecks, whether it's at the bar counter, between tables, or around the entrance.

Think about the various zones within your bar: the bar area, seating areas, perhaps a stage for live performances, and don't forget the all-important restrooms. Each area should serve its purpose well while contributing to the overall atmosphere. For instance, a beer bar might feature communal tables to encourage socializing among craft beer enthusiasts, while a wine bar may opt for more intimate seating arrangements.

Choosing decor that aligns with your concept

Your decor is a powerful tool to reinforce your bar's concept and brand, making it crucial to choose elements that align with your vision. This is your chance to tell your bar's story visually and emotionally, creating an environment that resonates with your target audience. Are you opening a sports bar? Memorabilia, multiple screens, and dynamic lighting can set the right tone. Or, if a cozy neighborhood bar is more your style, think warm lighting, comfortable seating, and local artwork.

Selecting the right decor goes beyond just picking out furniture and paint colors; it's about curating an experience that begins the moment a customer walks in. Every detail, from the style of your bar stools to the design of your menus, contributes to the overall vibe. This cohesion not only attracts your ideal customers but also makes your bar a memorable destination they'll want to return to.

Remember, the design of your bar isn't just for show; it's an essential part of your business's success. A well-designed bar can improve operational efficiency, enhance customer satisfaction, and, ultimately, impact your bottom line. So, take the time to plan your bar's design thoughtfully, ensuring it perfectly captures the essence of your brand while offering a welcoming and enjoyable atmosphere for your guests.

Step 5: Stocking up and preparing to serve

Selecting and working with liquor suppliers.

Before you can start crafting those signature cocktails or pouring pints of beer, you'll need to establish relationships with liquor suppliers. This step is critical for a few reasons. Firstly, the quality and variety of your alcoholic beverages can set you apart from competitors and attract a loyal clientele. Secondly, negotiating favorable payment terms with suppliers can significantly impact your bar's profitability and cash flow.

When selecting suppliers, consider both local and national distributors. Local suppliers can offer unique products that appeal to your target market, while national suppliers might provide better pricing for staple items. It's essential to balance variety, cost, and reliability when making your choices. Remember, the right suppliers are partners in your success, so look for companies that offer not just competitive prices but also excellent customer service and consistent delivery.

Essential equipment and supplies for your bar:

Equipping your bar goes beyond just buying glasses and a pos system. You'll need a range of equipment and supplies to ensure your operations run smoothly and efficiently. This includes:

Bar Equipment : The backbone of your bar, including beer taps, refrigeration units for wines and beers, cocktail stations, ice machines, and glass washers. Ensure that your equipment meets your specific needs in terms of size, volume, and space and electrical requirements.

POS System : A robust bar pos system can streamline your operations, from order taking to inventory management. It should be user-friendly and offer detailed reporting features to help you track sales, monitor trends, and manage inventory effectively.

Glassware : Different drinks require different types of glasses. Stock up on a variety of glasses, from beer mugs and wine glasses to cocktail glasses and shot glasses, to serve every drink appropriately.

Bar Tools and Supplies : This includes shakers, jiggers, strainers, pourers, and other tools bartenders need to craft drinks efficiently. Don't forget other essentials like napkins, straws, and garnishes.

Preparing to serve also means ensuring your staff is well-trained and ready to provide excellent service. This includes not just bartenders, but also servers, hosts, and support staff. Training should cover everything from the basics of your drink menu and serving etiquette to handling difficult situations and ensuring compliance with local laws regarding the sale of alcoholic beverages.

By carefully selecting your suppliers and equipping your bar with the right tools and supplies, you're setting the stage for a successful bar that delights customers with its drinks, service, and atmosphere. This step is about more than just stocking up; it's about creating the foundation for a bar that becomes a beloved part of the local community, attracting repeat customers and becoming a destination for new business.

Launching and marketing your bar

Congratulations! You've navigated the intricate journey of planning, legalities, design, and preparation—it's almost time to open the doors of your new bar to the world. But before the grand opening, let's focus on two crucial aspects that will ensure the longevity and success of your establishment: launching and marketing your bar.

Building a strong online presence

Having a robust online presence is non-negotiable for new businesses, especially bars. Start by creating engaging profiles on popular social media platforms where your target market spends their time. Use these platforms to showcase your bar's unique atmosphere, upcoming events, and special promotions. Don't forget to set up a Google My Business account to improve your local SEO, making it easier for potential customers to find you when they're searching for "the best bars near me."

A user-friendly website that reflects your bar's personality can also serve as a central hub for your digital presence. Include essential information like your location, hours of operation, contact details, and menu. Adding a blog can further boost your SEO efforts, drawing in more visitors with posts that highlight your expertise in the bar industry, special events, or the stories behind your signature drinks.

Effective strategies for local and digital advertising

Marketing your bar goes beyond just an online presence; it's about creating a buzz both digitally and in your local community. Consider hosting a grand opening event to generate excitement—invite local influencers, offer special promotions, and create an experience that attendees will want to share with their friends. Collaborating with other local businesses can also widen your reach and introduce your bar to a broader audience.

Utilize targeted digital advertising to attract customers from specific demographics, interests, and locations. Platforms like Facebook and Instagram offer powerful tools to narrow down your audience, ensuring your advertising budget is spent efficiently on reaching potential customers who are most likely to visit your bar.

In essence, the journey to opening a bar is filled with challenges and opportunities. By following the steps outlined in this guide—from crafting a comprehensive business plan to effectively marketing your bar—you're setting the stage for a successful venture in the hospitality industry. Remember, the key to success lies in meticulous planning, understanding your target market, and creating a unique experience that turns first-time visitors into loyal customers.

Opening a bar is more than just a business venture; it's about building a space where memories are made, and community is forged. So here's to your success as the newest bar owner on the block—may your doors open to a venture filled with prosperity, growth, and cheers!

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Opening a bar is an exciting venture, but managing your staff efficiently is key to its success. Shiftbase offers employee scheduling , time tracking , and absence management solutions that streamline your bar's operations, allowing you to focus on what matters most—creating an unforgettable experience for your customers. With Shiftbase, scheduling becomes a breeze, ensuring your bar is always staffed with the right team at the right time. Ready to take your bar's workforce management to the next level? Try Shiftbase for free for 14 days here and witness the difference it makes in your daily operations.

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How to Open a Bar in 10 Steps

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If you've ever spent an evening at a fun local bar, you may have wondered about whether you could run your own drinking establishment and be successful. This being said, if you're thinking that you might take that idea and turn it into a reality, you're now probably wondering how to open a bar in your neighborhood.

When it comes down to it, opening a bar is very similar to starting a small business of any kind — with the added aspect, of course, of serving alcohol to customers.

In addition, it's important to note that bars require around-the-clock maintenance, they need significant capital to get started, and they aren’t recession-proof . Therefore, you'll want to make sure you take the time and effort necessary to plan strategically in order to successfully open your own bar.

1. Create a business plan

A business plan is an important document for any kind of small business. When learning how to open a bar, it's practically a requirement.

In short, your business plan is a written plan that takes you from inception to success and will cover your company's value proposition, the location and team, the industry you're entering, your legal structure, products and services, how you plan to market yourself, financial projections and any other additional information that will point you toward long-term growth and profitability.

Overall, this plan will help guide each of the other steps required to open a bar — and therefore, you can refer back to it often and tweak it as necessary as your plans change or pivot.

Plus, you'll not only use your business plan as a roadmap to long-term success, but also to attract investors and funders, as well as to explain your concept to potential partners.

Use our guide to writing a restaurant business plan for more insight into creating a business plan for this specific type of industry.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

2. Find the right location

Just as with any small business, choosing your business location is integral to your short-term and long-term success. If you’re going to be the neighborhood bar, you better know the people you’re serving.

During the planning stage, you can consider contacting your local chamber of commerce to get information on your target market. Are you catering to college students, blue-collar workers, the art crowd, or conservative suburbanites?

You might also choose to work with a real estate agent who is familiar with the area and can help you find the best location at the most affordable price. As renting or buying your storefront will be one of the largest upfront costs associated with opening a bar, you'll want to make sure your real estate agent has experience working with tenants and who can help you navigate the leasing process.

3. Register your business

You can’t run a business without proper registration. The requirements for registering your bar depends on the city and state where your business operates. Like starting any new business, though, you'll want to acquire an employer identification number for tax filing purposes and register your business with local authorities.

You will also need to choose an appropriate business entity type. The four most popular entity types, or legal structures, are:

Sole proprietorship.

General partnership.

Corporations.

Limited liability corporations.

While sole proprietorships or general partnerships are the easiest entities to set up, they don't offer personal liability protection — meaning if someone sues your business, your personal assets may be seized. Since bars tend to have greater legal risks than other businesses, you should consider setting up an LLC or corporation. A business attorney who's experienced in the industry can help you make the best decision for your bar.

4. Choose a business name

Choosing a business name for your bar is a big part of your business’s brand identity.

Your business name should be memorable, represent your business in some way and most importantly, not already registered by a competitor. You can check to see if your business name has already been taken by checking your secretary of state’s website.

You’ll also want to ensure that if you’re making a business website that the domain name hasn’t already been taken. If you plan on marketing your business on social media sites, checking platforms such as Facebook and Instagram is also essential.

5. Obtain licenses and permits

When you're learning how to open a bar, business owners often forget about the hassle that comes with permits and licensing — make no mistake — alcohol is a heavily regulated business.

First, you’ll need a license from the Alcohol and Tobacco Trade and Tax Bureau , or TTB, the entity responsible for enforcing laws “regulating alcohol production, importation and wholesale businesses; tobacco manufacturing and importing businesses; and alcohol labeling and advertising.” This process will take anywhere from six to 12 months to complete. The TTB will need to inspect your business and conduct background checks on directors, officers and owners.

Next, you’ll need to get liquor licenses at the state and local level. If you plan on serving food, you’ll also need a food seller’s permit.

Once you obtain the necessary business licenses and permits, you'll want to be sure your bar is kept up to code as food and alcohol businesses are often subjected to inspection.

6. Find suppliers

Satisfying patrons can either make or break your business. That’s why finding good suppliers for your bar is an absolute must.

When you’re looking for quality suppliers, we suggest connecting with your neighboring bar owners and see if they can refer you to their go-to vendors. We also recommend making a list of all the supplies you want and creating a business budget for them.

Once you have those in check, you can start shopping around. Online suppliers are also another worthwhile option because they generally have discounts, but beware — not all of them are as trustworthy as others. Here are some things you should know about the supplier before doing business with them:

How long they’ve been in business,

References,

Minimum order amount,

Payment terms,

Quality assurance process,

Remember, a supplier should be willing to work with you and understand exactly what it is your business needs. If you have a bad experience with a vendor, don’t be afraid to look for a new supplier.

7. Secure funding

From furnishings to point of sale software to insurance to licenses, getting your business off the ground requires you to think about getting funding for your bar.

How much does it cost to open a bar?

The average cost to open a bar varies widely depending on your location, but typically ranges from $110,000 to upwards of $500,000. Purchasing a pre-existing bar or opening a specialty bar (like a winery or micropub) is a cheaper option, although it can still cost you around $25,000 to get started.

Plus, once your bar is up and running, you'll still have significant ongoing costs for payroll, inventory, rent, insurance and more.

Therefore, if you're wondering how to open a bar with no money — and even if you do have some initial startup capital — you'll need to look into financing options for your venture.

A good place to start is with a business credit card , which can help cover the costs of small- to medium-sized purchases while also helping you earn up reward points.

In addition, you may want to look into startup business loans , short-term loans and other forms of business funding from either your local bank or an online lender. Whatever costs you have and your ability to pay them back should be covered in your business plan.

With the importance of this step, you'll want to take plenty of time to figure out what your startup costs look like and what type of financing will be best for your bar.

8. Design your bar

A bar is meant to be a welcoming space for people looking to unwind or socialize with friends. The same principles of designing a restaurant, therefore, can also be applied to bars.

You'll want to think about the atmosphere and how to efficiently utilize the space. You can set the tone of the bar by playing with lighting and choosing fixtures that differentiate your bar from everyone else’s. You’ll also want to pay close attention to how you design the bar stations; you may want to use several registers so that bartenders aren’t getting in each other's way to ring up customers.

Another major part of designing a bar is the bar tops, which can be thought of as the centerpiece of your bar. Bartops are usually made out of glass, stone, or wood materials, but keep in mind that each material has its drawbacks and benefits.

9. Develop your marketing strategies

Ask any business owner in the bar and restaurant industry: Competition is fierce. People are always searching for the latest and greatest places to eat and drink.

As a bar owner, you need to develop strong marketing strategies if you want your business to last. To bring in new and repeat customers, you should present your bar in the best light possible.

This includes incentivizing customers to write honest reviews on sites such as Yelp, investing in high-quality photos to showcase your drinks and building a stunning website.

10. Pick a reliable POS system

Before you can officially open your bar, you'll need to pick a POS, or point-of-sale, system.

Although there are a variety of options when it comes to bar or restaurant POS systems, the right POS system should (at the very least) help facilitate your business operations. And contrary to popular belief, you don’t necessarily need an expensive POS system. POS systems generally will cost you a monthly fee plus a small fee for credit card transactions.

Therefore, a reliable POS system should help you easily process payments, orders and sales. Three of the best POS systems for bars are:

Square : Good for small businesses.

Toast : Best for midsize businesses.

TouchBistro : Best for high-volume transactions.

Start Your Dream Business

The bottom line

It may look easy, but running around catering to patrons can be physically and mentally exhausting. There are many long days and nights associated with learning how to open and run a bar.

Once you've filed all of the paperwork and licenses, however, opening a bar becomes a little easier. As long as you have a clear vision for the design and work tirelessly to provide excellent customer service, people will come back.

And if they do, you'll be able to take advantage of word-of-mouth marketing — which be one of the best ways to promote your bar in the local community.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

How to Write a Winning Bar Business Plan (+ Template)

Creating a business plan is essential for any business, but it can be beneficial for bar businesses who want to improve their strategy or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components essential to its success.

This article provides an overview of the critical elements that every bar business owner should include in their business plan.

Download the Ultimate Bar Business Plan Template

What is a bar business plan.

A bar business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Bar Business Plan?

A bar business plan is required for banks and investors. The document is a clear and concise guide to your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Bar Business Plan

The following are the critical components of a successful bar business plan:

Executive Summary

The executive summary of a bar business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your bar company
• Provide a summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started and provide a timeline of milestones your company has achieved.

If you are just starting your bar , you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your bar company, mention this.

You will also include information about your chosen bar business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an essential component of a bar business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the bar industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and, if applicable, how do these trends support your company’s success)?

You should also include sources for your information, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a bar business’ customers may include:

• People who live or work near the bar
• People who frequent the area where the bar is located
• People who are looking for a specific type of bar (e.g., a sports bar, dive bar, etc.)
• Business professionals

You can include information about how your customers decide to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or bar services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will differ from competitors and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your bar business via word-of-mouth marketing or by hosting events.

Operations Plan

This part of your bar business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

You also need to include your company’s business policies in the operations plan. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters and then each year for the following four years. Examples of milestones for a bar business include reaching $X in sales. Other examples include increasing the number of regular customers by a certain amount or adding a few new menu items.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your specific bar industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here, you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Bar  

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : Everything you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Bar  

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup bar .

Sample Cash Flow Statement for a Startup Bar  

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Write a Successful Bar Business Plan

Writing a good business plan gives you the advantage of being fully prepared to launch or grow your bar company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written bar business plan is a must for any new bar owner. It’s a great tool for attracting investors and keeping the company focused.  

Finish Your Bar Business Plan in 1 Day!

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BUSINESS STRATEGIES

How to create a bar business plan

• Annabelle Amery
• 11 min read

Starting a business can be an exciting and rewarding venture. However, it requires careful planning and strategizing to ensure its success. One crucial aspect of this planning process is creating a comprehensive and clear business plan . This holds true for any type of business , including a bar business.

A bar business plan is a written document that outlines the goals, strategies and financial projections for starting and operating a bar establishment. It serves as a roadmap for your team, guiding you through the various stages of setting up and managing your bar business.

Looking to take your bar business online by making a website ? Take Wix’s website builder for a spin.

How to create a bar business plan in 6 steps

Writing a comprehensive and clear business plan is crucial when starting any business. It provides a roadmap for success and helps entrepreneurs make informed decisions. A well-structured bar business plan typically consists of six main parts:

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

The executive summary is an overview of your bar business plan. It should concisely summarize the key points and highlight the most important aspects of your business. This section is typically written last, but it appears at the beginning of the plan.

To write a clear executive summary for a bar business, include the following elements:

Brief description of your bar concept and its unique selling proposition

Overview of your target market and the demand for your services

Summary of your financial projections, including revenue and profit estimates

Outline of your marketing and advertising strategies

Mention of any key partnerships or collaborations

Example of an executive summary

“XYZ Bar is a trendy, upscale establishment located in the heart of downtown. Our mission is to provide an unforgettable experience for our patrons by offering innovative cocktails, live entertainment and a vibrant atmosphere. With a focus on quality ingredients and exceptional customer service, we aim to become the go-to destination for young professionals seeking a sophisticated nightlife experience. Our projected revenue for the first year is $1 million, with an expected profit margin of 20%. We will implement targeted marketing campaigns through social media platforms and collaborate with local influencers to build brand awareness. XYZ Bar has secured partnerships with renowned mixologists, ensuring our beverage offerings are second to none.”

02. Business and domain names

Choosing the right business name for your bar is essential for building brand awareness and trust among your target audience. The name should reflect your bar's concept and resonate with your target market. To generate name ideas, you can use a business name generator —or specifically a restaurant name generator —for inspiration.

When selecting a domain name for your bar business, keep it short, memorable and easy to spell. Include relevant keywords where possible and avoid hyphens or numbers. Make sure that the name is available and can be registered—follow the necessary steps for registering your business .

03. Market analysis and research

Including a market analysis and research section in your bar business plan is crucial for understanding the competitive environment and developing effective business strategies. Conduct thorough market research to identify your target market, their preferences and the demand for your services. Analyze your competitors to understand their strengths, weaknesses and pricing strategies.

Key elements to include in this section:

Overview of the target market demographics and psychographics

Analysis of competitors, including their offerings and pricing

Description of your unique selling proposition and how you differentiate from competitors

Outline of your marketing strategies, such as social media marketing, partnerships and events

04. Operations plan

The operations plan outlines the logistical aspects of running your bar business. It includes details about the location, premises, equipment and staffing needs.

In this section, address the location of your bar and why it was chosen. This can include details about the premises including its layout and design. Then, incorporate necessary equipment and furnishings. You’ll also want to include staffing requirements, such as the number of employees, including their roles and responsibilities.

05. Marketing and advertising plan

The marketing and advertising plan outlines your strategies for promoting your bar business and attracting customers. It should include a mix of online and offline marketing tactics that are most effective for reaching your target audience. An effective way to market your bar business could be through social media marketing, a strategy that worked for Wix user, Strathcona Spirits ,

Our primary focus has always been social media—we use Instagram, Twitter, and Facebook. The main thing for us, on social media, our website, and even the experience in the shop, is to be as inclusive as possible. Keeping the language of our spirits as simple as we can. Being transparent with our barrel routine and how things are aged. Using terms that are unnecessary, or trying to overcomplicate things, excludes people, and we would never want to do that. Our spirits are for everyone. Andrea Shubert, Co-founder Strathcona Spirits.

You can consider also including here an overview of your branding strategy, including your logo, colors and tone of voice. If you don’t have a logo yet, check Wix’s restaurant logo maker for inspiration.

Then, think about which marketing strategies to lead with. You can additionally consider traditional marketing tactics—such as print ads, radio spots or billboards—if applicable.

06. Financial plan

The financial plan is a pivotal aspect of a business plan, offering a detailed roadmap of how the bar business will be funded, its projected revenue and expenses, and the anticipated time frame for achieving profitability. This section provides stakeholders with crucial insights into the financial feasibility and sustainability of the bar business. It will likely include:

Startup costs and funding sources: Starting a bar business involves various upfront costs that need to be accurately estimated for proper financial planning. These costs encompass elements like lease or purchase of the premises, renovation and interior design, licensing and permits ( how to start an LLC and cost, for example), furniture and fixtures, bar equipment, initial inventory, marketing and staff training. Funding for these startup costs can come from a combination of sources, including personal savings, business loans, grants or investments from partners or stakeholders.

Revenue projections: Revenue projections provide a forecast of the expected income over a specific period, typically the first few years of the bar's operation. These projections should be based on careful market research, competitor analysis and realistic expectations.

Operating expenses: Operating expenses encompass costs associated with running the bar business on a day-to-day basis. These include rent or mortgage payments, utilities, staff salaries, marketing and advertising expenses, maintenance and repairs, supplies, insurance and other overhead costs.

Profit and loss projection: The profit and loss projection, also known as the income statement , provides an overview of the business's revenue, expenses and net profit or loss over a specific period. It offers insights into the financial health of the bar business and its potential profitability.

Timeframe for profitability: The timeframe for achieving profitability in a bar business can vary significantly based on factors such as location, target market, marketing strategies and operational efficiency. Typically, bars aim to reach profitability within the first year or two of operation.

Break-even analysis: The break-even point is the level of revenue at which the bar business covers all its expenses, resulting in zero net profit or loss. This is a critical milestone as it indicates the point at which the business starts generating profits.

Example of a break-even analysis calculation:

Fixed costs (annual): total fixed costs (rent, utilities, salaries, etc.)

Average revenue per month: estimate average revenue generated per month

Break-even point: fixed costs / average revenue per month

Bar business plan templates

To help you get started, here are two draft business plans for hypothetical bar businesses. Customize these templates according to your specific concept, target market and goals—and create a plan that’s all your own.

Bar business plan template 1: Upscale cocktail lounge

The Upscale Cocktail Lounge is a sophisticated bar concept located in the heart of a bustling city. Our mission is to provide an elevated drinking experience through expertly crafted cocktails, a curated selection of spirits, and a refined ambiance. With a target market of young professionals seeking upscale socializing environments, we aim to become the go-to destination for after-work drinks and weekend gatherings. Our projected revenue for the first year is $1.5 million, with an expected profit margin of 25%. We will implement marketing strategies targeting our ideal customers through social media platforms and collaborate with local influencers to build brand awareness.

Company name and domain name

The company name for this upscale cocktail lounge is "Elevate Lounge." The domain name chosen is www.elevatelounge.com, which reflects the concept's goal of providing an elevated experience to its customers.

Marketing analysis and research

Target market: Young professionals aged 25-40 with disposable income seeking upscale socializing experiences.

Competitors: Analyze other upscale cocktail lounges in the area, their offerings, pricing and target demographics.

Unique selling proposition: Highlight the unique features of Elevate Lounge that set it apart from competitors, such as signature cocktails or exclusive partnerships.

Marketing strategies: Develop a comprehensive marketing plan that includes social media marketing, influencer collaborations and hosting exclusive events to attract the target audience.

Location: Choose a prime location in the city center with high foot traffic and proximity to other upscale establishments.

Premises: Design a sleek and modern interior with comfortable seating arrangements and a well-stocked bar.

Equipment: List the necessary equipment for the bar, including high-quality glassware, cocktail-making tools and refrigeration units.

Staffing: Determine the number of bartenders, servers and support staff required to provide excellent service to customers.

Operating hours: Set operating hours based on customer demand and local regulations.

Target audience: Define the target audience more specifically, such as young professionals in specific industries or neighborhoods.

Branding strategy: Develop a unique brand identity with a logo, color scheme and tone of voice that aligns with the upscale nature of the lounge.

Social media marketing: Utilize platforms like Instagram and Facebook to showcase the ambiance, signature cocktails and upcoming events.

Influencer partnerships: Collaborate with local influencers who resonate with the target audience to promote Elevate Lounge through sponsored posts or event appearances.

Exclusive events: Organize special events like mixology workshops or live music nights to attract new customers and create buzz around the lounge.

The financial plan outlines how Elevate Lounge will be funded initially and its timeframe for reaching profitability. It includes projected revenue, expenses and cash flow for the first year, as well as a break-even analysis. Additionally, it should address potential funding sources, such as personal investment, loans or partnerships.

Bar business plan template 2: Neighborhood sports bar

The Neighborhood Sports Bar is a casual bar concept located in a residential area with a strong sense of community. Our mission is to create a welcoming environment where locals can gather to watch sports, enjoy good food and drinks and socialize. With a target market of sports enthusiasts and neighborhood residents, we aim to become the go-to spot for game nights and community events. Our projected revenue for the first year is $800,000, with an expected profit margin of 15%. We will implement marketing strategies targeting the local community through direct mail campaigns, partnerships with local sports teams and hosting trivia nights.

The company name for this neighborhood sports bar is "The Game Zone." The domain name chosen is www.thegamezonebar.com, which reflects the bar's focus on providing a space for sports enthusiasts to gather and enjoy their favorite games.

Target market: Sports enthusiasts of all ages residing in the local neighborhood.

Competitors: Analyze other sports bars in the area, their offerings, pricing and target demographics.

Unique selling proposition: Highlight the unique features of The Game Zone, such as multiple large screens for game viewing or a menu featuring specialty burgers named after local sports teams.

Marketing strategies: Develop a comprehensive marketing plan that includes direct mail campaigns targeting local residents, partnerships with local sports teams for cross-promotion and hosting regular trivia nights or game-watching parties.

Location: Choose a location in close proximity to the target neighborhood and easily accessible for residents.

Premises: Design a casual and comfortable interior with ample seating, multiple large screens for game viewing and a well-stocked bar.

Equipment: List the necessary equipment for the bar, including audiovisual systems, kitchen appliances and draft beer systems.

Staffing: Determine the number of bartenders, servers, kitchen staff and support staff required to provide excellent service during peak hours.

Operating hours : Set operating hours based on game schedules and customer demand.

Target audience: Define the target audience more specifically, such as sports enthusiasts in a specific age range or fans of particular sports teams.

Branding strategy: Develop a brand identity that reflects the casual and community-focused nature of The Game Zone.

Direct mail campaigns: Send targeted direct mail campaigns to local residents to promote special offers, game nights or trivia events.

Sports team partnerships: Collaborate with local sports teams to offer exclusive discounts or host pre-game events for fans.

Trivia nights and game-watching parties: Organize regular trivia nights or game-watching parties to attract customers during popular sporting events.

The financial plan outlines how The Game Zone will be funded initially and its timeframe for reaching profitability. It includes projected revenue, expenses and cash flow for the first year, as well as a break-even analysis. Additionally, it should address potential funding sources, such as personal investment, loans or partnerships.

Why create a bar business plan? Top benefits to consider

Creating a business plan is important for several reasons. First and foremost, it provides a clear vision and direction for the new venture. Beyond this, it helps you to:

Attract funding: A well-crafted business plan is essential for attracting investors and securing funding for your bar business. Potential investors and lenders want to see a clear and comprehensive plan that demonstrates the viability and potential profitability of your venture. By showcasing your market research, financial projections and growth strategies, you can instill confidence in investors and increase your chances of raising money for your business .

Outline resource requirements: One of the primary benefits of writing a business plan is gaining a thorough understanding of the resources, supplies and staff required to start and operate your bar business. By conducting detailed research and analysis, you can identify the necessary equipment, licenses, permits and staffing needs.

Plan more strategically: A business plan provides a roadmap for success by outlining your goals, strategies and tactics. It helps you define your target market, understand customer preferences, and develop effective marketing strategies.

Identify potential challenges: Writing a business plan forces you to consider potential challenges and risks that may arise during the course of your bar business. By conducting a thorough SWOT (strengths, weaknesses, opportunities, threats) analysis, you can identify potential obstacles and develop contingency plans to mitigate them.

Monitor progress: A business plan serves as a benchmark for measuring your bar business's performance. By regularly reviewing your financial projections, sales targets and marketing strategies, you can track your progress and make necessary adjustments.

Enhance collaboration and communication: A comprehensive business plan serves as a communication tool for stakeholders, employees and potential partners. It clearly conveys your vision, mission, and objectives to all parties involved. Additionally, it facilitates collaboration by providing a shared understanding of the business's direction and goals. This enhanced communication fosters teamwork and alignment among all stakeholders.

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• Sample Business Plans
• Food, Beverage & Restaurant

How to Write a Bar Business Plan + Free Template

Bar businesses are growing. Especially due to the increase in alcohol consumption and nightlife culture amongst the younger population.

But all of us know that a bar business is much more than just alcohol. It is also a good profession for people who like to socialize, talk to new people, and are lively and cheerful more often than not.

And the best part is no industry giant holds a huge chunk of the market in this business.

Sounds good, right? But before you go ahead and fulfill your long-standing dream of having a bar, you’ll need a bar business plan and we are here to help you with that, Here’s a quick overview of the industry.

Industry Overview

The bar industry stood at a massive market value of 25.09 billion dollars in the US in 2021. And is going through a phase of rapid recovery after being hit by the coronavirus pandemic.

The bar industry covers the broad spectrum of nightclubs, bars, and other such establishments that serve alcohol and snacks. The revenue for nightclubs also comes mainly from the sales of alcohol.

Increased acceptance of alcohol and an increase in disposable income of the younger population, mainly the millennials has led to the growth of the bar business.

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Things to Consider Before Writing a bar business plan

Get all the necessary licenses.

As a bar business staying on the right side of the law is more important than anything. Having all the necessary licenses and permits lets you run your business smoothly and without any chaos.

Here’s a list of licenses that you’ll need:

• Liquor License
• Food Safety Permit
• Fire Safety Certificate
• Music license

You might need more depending on the laws of your state and locality. Get all the necessary permits to avoid hassles as well as to ensure your customers and your own safety.

The location matters ( A lot )

In the case of a bar business, the location is usually the whole and soul of your business. The right location would be a preferred hangout spot for your target audience, easy to access, and not overly crowded.

The factor that the locality has your target audience or not would be a major deciding factor in your bar business’s success.

Know your target audience and their preferences

Knowing about your target audience gives your business the head start it deserves. Study everything from what your target audience prefers when it comes to food and beverages, what additional services they expect, What kind of vibe they prefer, and obviously, what is the right location to cater to them.

Have a unique theme

A major aspect of the bar industry is that it doesn’t really have any big players but several small businesses that compete with each other. And if you want to stand out amongst all the hustle and bustle it is important to have a unique theme that appeals to your target audience.

How Can a Bar Business Plan Help You?

A business plan helps you develop the right perspective toward the industry you plan on entering.

It not only helps you with market analysis and management but also acts as a guide in your business journey.

If you plan your business well, you get an edge over poorly managed entities and unaware owners who did not conduct market research before starting the business.

Specifically, when starting a bar business, a business plan helps you in making cost-effective decisions when you begin, so you don’t have to worry about haphazard finances later.

And as you know the benefits of having a business plan now, let’s discuss how to write an effective plan .

How to write an effective bar business plan?

Although you can write a business plan on your own from scratch, it is always good to get a little guidance when writing one.

Thanks to technology, there are several options available, and you can choose the one that fits the best for you.

You can either go to a business consultant, design your plan based on a predesigned template, or get a customized plan for your business through an online business plan software without going anywhere.

Chalking Out Your Business Plan

All businesses like bars, pubs, lounges, and nightclubs come under the aegis of the bar business. All of these are drinking places that primarily serve and prepare alcoholic beverages.

Moreover, it is an industry where there are no market leaders who hold a big share in the industry’s value, but small fragmented units amongst whom the industry’s value is distributed.

Now it might look like a lucrative business to enter, but a lot of bar businesses fail due to bad financial and employee management. They end up overspending and working their employees to the point of exhaustion.

You don’t have to worry about it though, the above problem has a quick and easy solution: A business plan.

Yes, you heard it right, a bar business plan can help you solve all the management and planning-related problems.

If you are planning to start a new bar business , the first thing you will need is a business plan. Use our sample Bar business plan created using upmetrics business plan software to start writing your business plan in no time.

Bar Business Plan Outline

This is the standard bar business plan outline which will cover all important sections that you should include in your business plan.

• Business Overview
• Mission Statement
• Guiding Principles
• Keys to Success
• Start-Up Summary
• Location and Facilities
• Products/Services Description
• Competitive Comparison
• Product/Service Sourcing
• Inventory Management
• Future Products/Services
• Market Size
• Industry Participants
• Market Share
• Applebee’s Pinto’s Bar and Grill 6706
• Cococabana Bar & Grill
• Flanigan’s Seafood Bar & Grill
• Market Segments
• Market Tests
• Market Needs
• Market Trends
• Market Growth
• Positioning
• SWOT Analysis
• Strategy Pyramid
• Unique Selling Proposition (USP)
• Competitive Edge
• Positioning Statement
• Pricing Strategy
• Promotion and Advertising Strategy
• Marketing Programs
• Sales Forecast
• Sales Programs
• Exit Strategy
• Organizational Structure
• Management Team Gaps
• Personnel Plan
• Important Assumptions
• Startup Expenses
• Startup Assets
• Source And Use Of Funds
• Profit & Loss Statement
• Balance Sheet
• Cash Flow Statement

Before you get started with writing your business plan, let’s understand each section in detail:

1. Executive Summary

An executive summary is the most important document of your business plan. It is crucial to get you funded as a business as it sums up everything your business stands for.

Chances are that the investors might not even read beyond this section.

Therefore, when you write it make sure you sum up your business idea and its functions properly.

2. Business Overview

In this section, you will include an overview of all the chief needs of your business.

In a bar business plan, the chief aspects would include the location and its accessibility, the legal rules regarding alcohol followed by the area as well as the primary legal formalities involved in running a bar.

3. Products and services

This section includes all the products and services you’ll offer.

Resources for getting the products, especially in the case of a bar business the formal procedures involved in acquiring alcohol should be included.

It is also good to note down the differentiating factor between your and your competitor’s product.

4. Market analysis

Market analysis is another crucial aspect of a business plan. It comes in handy while assessing strategies and techniques that work and do not work by analyzing your competitors.

It also helps you get information about the size of the market and its growth potential.

It helps you to know your target audience and segment of the market that forms the majority of your client base.

5. Marketing strategy and implementation

Based on market analysis, next up you’ll formulate your marketing strategy.

While formulating your marketing strategy you should always keep your unique selling point and target market in mind.

Apart from that your positioning in the industry is also a critical aspect of your strategy implementation.

In addition to all of the above, advertising strategy is an aspect a bar business has to pay special attention to, as a direct advertisement of alcohol isn’t allowed on various media platforms.

6. Organizational Management

This step is also especially important in a bar business plan to avoid overworking employees, create good and respectful relations amongst the team, and have strong teamwork.

You should also include various roles and responsibilities of different people in your organization as well as ways of tracking their performance in this section.

7. Financial Plan

A financial plan is important because it prevents you from overspending and optimally distributes your cash flow amongst various segments of your business.

Apart from that in a financial plan, you can also carry out an analysis of your financial history as well as  funding options for your business.

The above-mentioned order can help you write a well-rounded plan. But most importantly, while starting a bar business it is important to keep the legalities involved in mind.

You should always watch out for the current and potential alcohol laws that would have an impact on your business and frame your business strategy accordingly.

Hence, you should frame a business plan that is flexible and dynamic and thus, can help you succeed in the bar and pub industry.

Download a sample bar business plan

Need help writing your business plan from scratch? Here you go;  download our free bar business plan pdf  to start.

It’s a modern business plan template specifically designed for your bar business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

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Bar Business Plan Summary

A bar business can be extremely successful and smooth if you go about it with a business plan.

A business plan helps you keep all the facets from legal to financial ones in mind while running a bar business, thus making the process easier and quicker.

After getting started with Upmetrics , you can copy this sample bar business plan template into your business plan, modify the required information, and download your bar business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

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About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Back to All Business Ideas

How to Start a Bar

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 24, 2022 Updated on June 21, 2024

Investment range

$64,550 - $120,100

Revenue potential

$274,000 - $1.095 million p.a.

Time to build

1 – 3 months

Profit potential

$55,000 - $219,000 p.a.

Industry trend

Here are the most important factors to consider when you want to open a bar:

• Location and zoning — Find a location that aligns with your target customers. This can be near other nightclubs, entertainment venues, or busy commercial areas. Make sure you are compliant with zoning laws as some regulations affect alcohol sales, noise levels, operating hours, and more.
• Licenses and permits — You will need a liquor license , a permit from the health department if you are serving food, and a permit from the fire department. If you plan to play music in your bar, whether live or recorded, you’ll likely need a music license from organizations like BMI , ASCAP , or SESAC to comply with copyright laws.
• Theme — Choose a theme for your bar to stand out and attract more people. The theme should be relevant and appealing to the local community or the target demographic you want to attract.
• Target customers — Get familiar with the local community and find out what they prefer to tailor your offer better. You can then have themed nights like karaoke or happy hours when most get out of work in your neighborhood.
• Equipment — Consider refrigeration storage, beverage dispensers, bar sinks, and dishwashers. Also consider the sound system, lighting, and even security systems.
• Staff — Hire trained and experienced bartenders, servers, managers, and cleaning crew.
• Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or hire one of the best LLC services on the market.
• Legal business aspects — Register for taxes, open a business bank account, and get an EIN .
• Online presence — Take your business online and create a website where you can promote your services. Get listed on Google Business and Yelp, and encourage reviews.

Interactive Checklist at your fingertips—begin your bar today!

You May Also Wonder:

How profitable is a bar?

Bars can be very profitable, with good margins. The keys are to create a unique concept, make it a fun environment, and provide outstanding customer service.

How should I price drinks in my bar?

Prices for drinks vary. A beer might sell for $6 to $9, wine for $8 – $12 a glass, and fancy cocktails could cost up to $20. Check prices in your area to make sure you’re competitive.

Is owning a bar hard?

Owning and operating a bar can be a costly venture, as it involves covering rent, staff salaries, and unexpected expenses. Additionally, bar owners often work long hours that can extend into the late nights and weekends, including public holidays. Moreover, the bar industry is highly competitive, with a saturated market that presents numerous challenges.

Why do most bars fail?

There are many reasons why bars can fail, but here are some of the most common factors that contribute to bar failure: lack of funds, poor location, over-reliance on alcohol sales, and mismanagement.

How do I attract customers to my bar?

To attract customers to your bar, create an inviting ambiance, offer unique and signature drinks, provide exceptional customer service, host special events and promotions, and utilize online platforms and social media for promotion.

What type of bar is most profitable?

The profitability of a bar depends on factors such as location, target audience, concept, and management. Different types of bars can be profitable based on local market demand and competition.

How can I build a diverse and enticing drink menu for my customers?

To build a diverse and enticing drink menu, cater to different preferences, consider seasonal and local ingredients, balance classic and innovative recipes, provide options for different occasions, and seek customer feedback for continuous improvement.

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a bar has pros and cons to consider before deciding if it’s right for you.

• Fun work — Socialize with patrons every day
• Good money — People spend lots of money in bars
• Get creative — Design your own unique bar concept
• Investment required — Startup costs for a bar are relatively high
• Saturated market — Compete with many established bars

Bar Industry Trends

Industry size and growth.

• Industry size and past growth — The US bars and nightclubs industry was worth $36.3 billion in 2023 after expanding by 2.1% per year since 2018.(( https://www.ibisworld.com/industry-statistics/market-size/bars-nightclubs-united-states/ )) 
• Growth forecast — The global bars and nightclubs industry is projected to grow 3.40% every year until 2030 to reach $124 billion.(( https://www.verifiedmarketresearch.com/product/bars-and-nightclubs-market/ ))
• Number of businesses — In 2023, there were 67,531 bars and nightclubs operating in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/bars-nightclubs-united-states/ )) 
• Number of people employed — In 2022, the US bars and nightclubs industry employed 589,304 people.(( https://www.ibisworld.com/industry-statistics/employment/bars-nightclubs-united-states/ )) 

Trends and Challenges

• Cannabis beverages are being served more frequently in bars in states that allow them. Cannabis beverages provide a buzz, but the effects wear off faster than alcohol, allowing people to safely drive home.
• Bars are going digital , offering digital payment options, loyalty and rewards programs, and pre-reserving tables. 
• Liability due to overserving is a huge concern in the bar industry, so training employees properly regarding serving levels is of the utmost importance. 
• Many bars have had to raise their prices due to the impact of inflation .

Consumer Spending

• Average consumer spend — The most recent numbers from the Bureau of Labor and Statistics show that the average American consumer spends $583 on alcohol per year.(( https://www.bls.gov/opub/reports/consumer-expenditures/2022/home.htm )) 
• Potential customer base — More than 60% of Americans report that they drink alcohol.(( https://news.gallup.com/poll/509501/six-americans-drink-alcohol.aspx ))
• Average prices — The median amount that people spend when they go to a bar is $30.(( https://www.boozebusiness.com/drinking-in-america-who-what-and-how-much-is-spent )) 

Demand Hotspots

• Most popular states — The most popular states for bar managers are Pennsylvania, New Jersey, and West Virginia.
• Least popular states — The least popular states for bar managers are South Dakota, Nebraska, and Louisiana.(( https://www.zippia.com/bar-manager-jobs/best-states/ ))

What Kind of People Work in Bars?

• Gender — 44% of bar managers are female, while 56% are male.
• Average level of education — The average bar manager has a bachelor’s degree.
• Average age — The average bar manager in the US is 39.1 years old.(( https://www.zippia.com/bar-manager-jobs/demographics/ ))

How Much Does It Cost to Start a Bar Business?

Startup costs for a bar range from $65,000 to $120,000. Costs include the space and its preparation, furnishings, bar equipment, and a liquor license.

If you need to learn bartending skills, you can find a bartending school in your local area or take courses online on a site like Udemy .

You’ll need a handful of items to successfully launch your bar business, including: 

• Tables and chairs

How Much Can You Earn From a Bar Business?

The average bar patron spends $30. Your profit margin after all costs should be about 20%.

In your first year or two, you could get an average of 25 customers a day, bringing in $274,000 in annual revenue. This would mean $55,000 in profit, assuming that 20% margin. As your bar gains popularity, you could have 100 customers a day. With annual revenue of $1,095,000, you’d make a tidy profit of $219,000.

What Barriers to Entry Are There?

There are a few barriers to entry for a bar. Your biggest challenges will be:

• The startup costs of preparing the space for your bar
• Drawing drinkers away from established local bars

Related Business Ideas

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Step 2: hone your idea.

Now that you know what’s involved in starting a bar, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an Opportunity

Research bars in your area to examine their products, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a sports bar or a wine bar.

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as craft beers, signature cocktails, burgers, or pizza.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine Your Bar Offerings (Drinks and Food)

Your best bet is to offer a wide variety of alcoholic beverages, including beer, wine, and all types of liquor . You can also make unique signature cocktails that will make your bar stand out.

You could also put a kitchen into your bar and offer food. Studies show that customers stay longer and drink more if they have food.

How Much Should You Charge for Drinks?

Prices for drinks vary. A beer might sell for $6 to $9, wine for $8 to $12 a glass, and fancy cocktails for $10 to $18. Check prices in your area to make sure you’re competitive. Your profit margin after the cost of goods, rent, overhead, and labor should be about 20%. 

Once you know your costs, you can use our profit margin calculator to determine your markup and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify Your Target Market

Your target market will depend on the concept you create. If your concept is designed to attract a younger crowd, you should focus your marketing on TikTok and Instagram. If you create a neighborhood bar, your target market may be a bit older, so you might want to turn to Facebook. 

Where? Choose Your Bar Location

Selecting the ideal location for your bar is paramount to its success. Look for a spot in a vibrant and lively area with high foot traffic, such as a popular downtown district or a bustling nightlife area.

Consider the demographics of the surrounding community and target your desired customer base accordingly, whether it’s young professionals, college students, or a specific niche market.

Additionally, assess the level of competition in the area and aim to differentiate your bar by offering a unique concept or atmosphere. By strategically choosing the right location, you can attract a steady stream of patrons and establish your bar as a go-to destination for socializing and entertainment.

You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Bar Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “bar” or “tavern,”, boosts SEO
• Name should allow for expansion, for example, “Speakeasy Bar” over “The Sports Bar” or “The Cigar Bar”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Discover over 500 unique bar name ideas here . If you want your business name to include specific keywords, you can also use our bar name generator. Just type in a few keywords, hit Generate, and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. However, once you start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Bar Business Plan

Here are the key components of a business plan:

• Executive summary — A concise overview of your bar business, summarizing key points, goals, and financial projections
• Business overview — Detailed information about your bar, including its concept, location, and target audience
• Product and services — Specific details about the drinks and services your bar will offer, emphasizing uniqueness and quality
• Market analysis — Examination of the target market, demographics, trends, and potential for growth in the bar industry
• Competitive analysis — Assessment of competitors, highlighting strengths, weaknesses, opportunities, and threats
• Sales and marketing — Strategies for promoting and selling your bar’s products, including advertising, promotions, and customer engagement
• Management team — Introduction of key personnel, their roles, and relevant experience, showcasing a strong and capable leadership team
• Operations plan — Details on the day-to-day functioning of the bar, covering staffing, suppliers, equipment, and procedures
• Financial plan — Comprehensive financial projections, including startup costs, revenue forecasts, and break-even analysis
• Appendix — Supplementary materials, such as additional data, resumes, permits, or any other documents supporting your business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose Where to Register Your Company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to bars. 

If you’re willing to move, you could really maximize your business! Keep in mind that it’s relatively easy to transfer your business to another state. 

Choose Your Business Structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your bar will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole proprietorship — The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General partnership — Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) — Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corporation — Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corporation — This refers to the tax classification of the business but is not a business entity. An S Corp can be either a corporation or an LLC , which just needs to elect this structure for tax status. In an S Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number or EIN. You can file for your EIN online, or by mail/fax. Visit the IRS website to learn more. Keep in mind that, if you’ve chosen to be a sole proprietorship, you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund Your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans — This is the most common method but getting approved requires a rock-solid business plan and a strong credit history.
• SBA-guaranteed loans — The Small Business Administration can act as a guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants — A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and family — Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding — Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal — Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best options, other than friends and family, for funding a bar business. You might also try crowdfunding if you have an innovative concept. 

Step 8: Apply for Bar Business Licenses and Permits

Starting a bar business requires obtaining a number of licenses and permits from local, state, and federal governments.

You’ll need a liquor license for your bar. If you serve food, you’ll also need:

• Food service license
• Food handler’s permit
• Building health permit

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your bar business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability — The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business property — Provides coverage for your equipment and supplies.
• Equipment breakdown insurance — Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation — Provides compensation to employees injured on the job.
• Property — Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto — Protection for your company-owned vehicle.
• Professional liability — Protects against claims from clients who say they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP) — This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential Software and Tools

Being an entrepreneur often means wearing many hats — from marketing to sales to accounting — which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as  Restaurant365 ,  lightspeed , or  toast , to manage your menus, inventory, schedule, and invoices.

• Popular web-based accounting programs for smaller businesses include Quickbooks , FreshBooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences of filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop Your Website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech savvy, you can hire a web designer or developer to create a custom website for your business.

However, people are unlikely to find your website unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

• Local SEO — Regularly update your Google My Business and Yelp profiles to strengthen your local search presence.
• Viral cocktail challenges — Initiate social media challenges that encourage customers to post their own cocktail-making videos, increasing engagement.
• Mixology masterclasses — Stream live sessions teaching signature cocktail recipes to invite participation and share expertise.
• Bartender battles — Organize and stream competitions among bartenders, allowing online viewers to vote and interact.
• Themed bar nights — Regularly change bar themes to create fresh and exciting experiences for patrons, maintaining interest and anticipation.
• Signature drink contests — Engage customers by letting them create and name new drinks, with the winning selections featured on your menu.
• Brewery and distillery partnerships — Collaborate with local producers for exclusive tasting events and special edition drinks, enhancing product variety.
• Arts and music collaborations — Utilize your space for performances by local artists and musicians, attracting diverse crowds and supporting the arts community.
• “Happy Hour” loyalty cards — Implement loyalty cards that offer special discounts during happy hours to encourage repeat visits.
• VIP experiences — Create a premium membership program that provides exclusive access to private events and priority bookings.
• Neighborhood partnerships — Develop a “bar crawl” experience in collaboration with neighboring bars to promote exploration of the local bar scene.
• Collaborative ads — Partner with local event organizers for co-branded advertising campaigns, expanding reach and pooling marketing resources.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Today, customers are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your bar meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your bar business could be: 

• The best local beers at your new neighborhood bar
• Half-price happy hour every day from 4 to 6
• Fine wines and delicious tapas

You may not like to network or use personal connections for business gain but your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a bar business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in bars for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in bars. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a bar business include:

• Bartenders — making and serving drinks
• Servers — serving food and drinks to tables
• General manager — scheduling, ordering, accounting
• Marketing lead — SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Bar — Start Making Money!

For many, owning a bar is living the dream — working in a fun environment and socializing all day. Now that bars are back, it’s a great time to get in on a thriving industry. If you’ve got a creative concept and a passion for pleasing people, you could open your own bar and build it into the next Cheers! 

Now that you know what it takes, it’s time to launch your bar and soon toast your own success.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Bar Name
• Create a Bar Business Plan
• Register Your Business
• Register for Taxes
• Fund Your Business
• Apply for Bar Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Bar — Start Making Money!

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Bar owners' guide to creating a business plan

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Behind every great bar is a great bartender. Behind them, is a bar business plan that sets your establishment up for a successful launch and long-term success. Whether you’re setting out to open your own spot or expanding into a new neighborhood with another location, your first step is laying out your plan. An effective bar restaurant business plan covers everything from financial goals to local business marketing strategies , all detailed in this 6-step guide.

1. Executive summary

A well-constructed bar business plan can be your roadmap, helping guide and establish your business’s operations and reputation. Not only is it an essential document if you’re raising funds, but it’s also a helpful way to organize thoughts and plans for yourself and to share them with employees.

Start every business plan with a summary to hook the reader to learn more about your company and your proposal. Think of it a little like a sales pitch for your bar, and a preview of everything you lay out inside your business plan. Be sure to include:

• Mission statement – Be both ambitious and realistic with how you position yourself and your bar with a mission that answers the question, “who are you and what do you do?” This should touch on why you’re opening this business and what you hope to accomplish in doing so. 
• Concept – Whether you picture your bar as a high-end cocktail lounge or a family-friendly brewery, share what will make your place unique. Get specific on how it will compete in the neighborhood you’re opening in, touching on the local demographic and other establishments.
• Operations – Briefly summarize how your business will function, whether you’ll be open late, serving food, or offering a retail selection. Detail the general structure of owners, managers, and employees.
• Value propositions - Highlight the value of your bar and what sets it apart from others in the area. Turning her food truck Yolos into a brick-and-mortar location, in Amarillo, TX, restaurant owner Yolanda Grazier offers an escape for the local lunch crowd: “​​We're really hoping to bring a good place where people are comfortable to come and sit down, enjoy a meal with their coworkers, [and] get a little rest and relaxation before they go back to work.”

You can also include your experience, industry trends, and more about the local market to show how your neighborhood bar will meet your goals. 

2. Location and design

Your bar’s physical location, inside and out, is important for business and your business plan. Use this section to connect your location to how it will influence your bar’s success. It should be clear to potential investors that you’ve done your research and see what will make it special based on the neighborhood it’s in. Share details on:

• Access to public transit – An accessible location near a bus or metro stop will make it easier for customers to come and go from your bar safely. 
• Neighborhood – Location may influence the type of bar you open, and vice versa. Share more about the area you’re located in and how you’re filling a need there. You can include what kind of foot traffic your location gets and demographic information of clientele, like age, income, lifestyle details, and employment information. 
• Interior design – From the back bar to your floor plan, establish plans for what your bar will look like inside. Include diagrams and renderings that will illustrate your vision. List amenities, like kitchen appliances and bathroom, plus any plans for remodeling.

3. Inventory and menu planning

Whether you’re serving local craft beer or a selection of wine from around the world, this is your opportunity to get specific about what neighbors at your bar will be saying “cheers!” with. 

Include inventory needs and menu planning details, like:

• Menu options – The more details you can provide about your upcoming specialties, the better. Share your menu, with price points and seasonal variations, as well as plating and glassware.  
• Ingredient lists – Provide the ingredients you plan to use and where you’ll source them. Share distributors for liquor, beer, and wine, and don’t forget mixers and garnishes.
• Miscellaneous items – Bar napkins, glassware, straws, cleaning supplies, and towels are necessary for most bars. Estimate weekly ordering needs and identify suppliers to ensure everything is accounted for.

Since the investors, lenders, or partners reviewing your bar business plan may not have the opportunity to test everything on your future menu, get detailed on flavor profiles, tasting notes, and descriptions to help them preview the experience of ordering at your bar. 

4. Research and marketing strategy

To build buzz for your local bar or restaurant, try a mix of traditional print advertising and online marketing. Get to know your local and target demographics to decide where and how to reach them. 

In the marketing section of your bar business plan, provide details on:

• Demographics -  Are you near a university, a hospital, or a hotel? Include neighborhood demographics and how you plan to serve locals what they’re thirsty for. With 22.9% of bar revenue coming from customers between the ages of 21 and 34 , age and income level can be factors worth highlighting. 
• Neighborhood specifics -  Tap into the interests and needs of the community you’re opening your doors in Speak directly with your bar’s new neighbors and connect with fellow businesses with a free Nextdoor business page that gives you instant access to everyone within two miles. 
• Traditional and digital marketing – Share your marketing plans, which should consider industry trends, print, and local advertising, partnering with other local businesses, and building a digital presence. Your bar should have a website, Nextdoor business page, and other social media so your information is readily available, easily searchable, and stands out as neighbors scroll for where to go this weekend.

Make marketing more effective by keeping both larger industry trends and your local demographic in mind as you plan to drive and build awareness for your bar.

5. Financial plan

The financial section of your bar business plan covers your financial history with potential for profit and your plan for obstacles that may come up. This is important for your business strategy, as well as for potential lenders, investors, or partners to see. 

Develop your bar’s financial plan with information on the following:

• Overhead costs – Price out liquor licenses, business licenses, and any associated fees with starting your bar restaurant. Note any equipment or training required to open. 
• Financial projections – Estimate your cash flow and the revenue for the first few years of your business, sharing when you expect your bar to break even.  
• Capital investment – Note your inventory, staff, and real estate costs, plus taxes and insurance costs. Assess what type of funding you need, if any, and what you’ll do with — and how you’ll pay back — any investment. Note any money that is set aside to cover unexpected fees and incidentals.

If you have unique plans to drive additional revenue, include them here in the financial section. Pa-Nash Restaurant, Bar & Lounge in Queens, NY, found new opportunities in catering and deliveries. Event buyouts or private dining options could be a secondary way for your bar to make money. 

Consider hiring experts, like an accountant, to help you with this stage of the process, especially if they have advised other local bars or restaurants in your area.

6. Daily operations

Any potential investors or partners will need to get a sense of your day-to-day operations. Even if you change specific details once your bar is open, going in with an idea can make your first weeks easier for you and your team.

Daily operations for a bar owner can include:

• Service style – Whether you’re opening a smaller bar with a single rail or a massive bar restaurant with tables and servers, explain how service will run. Detail and define POS systems, tickets, and customer comps.
• Chain of command – Delineate staff responsibilities, as well as the general chain of command for managers and operators. Everyone should know their exact role and responsibilities when they walk into work each day. 
• Company policies – Sick leave, paid time off, and general company policies can be established in this section. Consider creating a separate employee handbook for easy reference as you onboard team members. 

Even a busy bar can feel like a well-oiled machine if its daily operations are established on day one. Prepare for success and help eliminate unnecessary stress when your bar finally opens its doors. 

Open shop on Nextdoor 

An effective bar business plan will help guide you on the path toward success. As a local establishment, another key element to a bright future for your bar is in making it a neighborhood favorite. With one in three households on Nextdoor, there are potential customers right around the corner who can help. Invite neighbors in when you claim your free Nextdoor Business Page . Build buzz for your opening, share local deals, and give your neighborhood something to cheers to. 

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How to write a restaurant business plan + free template (2024)

By Homebase Team

Whether you’re living the dream of opening your own restaurant or reworking your existing concept, a restaurant business plan template takes a ton of stress out of writing a business plan.

With prompts for every section you’ll need, we’ve created our free restaurant business plan template to be your operational foundation (you’re welcome!). Something you can download, customize, and come back to whenever you make business decisions for your restaurant.

But first, let’s go through all the ways a written business plan helps shape your restaurant, and why it boosts your business’s chance of success.

What is a restaurant business plan?

A restaurant business plan is a written document that lays out an overview of a restaurant, its objectives, and its plans for achieving its goals.

It’s needed across all kinds and sizes of restaurants, and can be a handful of pages long or much more detailed. A well-written restaurant business plan not only helps you organize your ideas, it’s also a key part of getting investor funding .

Starting a restaurant? Here’s why you need a business plan. 

Creatively, opening a new restaurant can be incredibly exciting. But it’s also super complicated. From licenses, to equipment, to building a team, each phase needs a lot of attention to detail.

Before you jump in, it’s important to shape your plan of attack, organizing your business ideas into a clear, concise narrative that an outsider could easily understand. A business plan is an essential part of this—and here’s why.

Your business plan helps you:

Set short and long-term goals.

A restaurant business plan not only shows how your business will operate in its early stages, it also shows what steps it’ll need to follow as time goes by. Setting both your short and long-term goals at the outset makes you more likely to achieve them.

Understand your resource needs.

Going through the exercise of writing a restaurant business plan is as important as having the finished document in front of you. As you organize your thoughts, your resource needs—from the amount of capital you need to raise all the way down to the equipment you need to find—will take shape. 

Reduce potential risks.

Sadly, some 60% of restaurants fail within the first year of opening. One of the main reasons? A failure to plan. Your business plan will help you plan for most challenges at your restaurant before they come up, keeping you on the right side of that number.

Develop a marketing strategy.

As you do your market analysis and figure out who your customers are likely to be, the ways you’ll promote your business will get clearer. The more specific you are with your market research, the easier and more effective your marketing efforts will be.

Build your team.

Your business plan helps you see who you’ll need on your team and which roles you’ll need to fill first . For investors, it’s a document showcasing everyone’s collective experience, personalizing your restaurant in their eyes and packing a professional punch.

Share your vision.

Whether you’re using your business plan to secure startup funding or need additional capital after you’ve already opened, your restaurant business plan shows an investor or lender exactly why they should get behind you. 

The 9 elements of a strong restaurant business plan.

Your restaurant business plan will be unique to your vision. But all good business plans hit standard points, and whoever reads yours will expect them. As you develop and finalize your ideas, here are nine key elements you should include. 

1. Executive summary

A strong restaurant business plan begins with a strong executive summary. This is a sharp, concise overview of your restaurant and your opportunity to grab people’s attention.

Here’s where you communicate, in a nutshell, what kind of restaurant you want to run. Which demographic will you be targeting? Why is your business something the community wants or needs? Especially if you’re asking for financing, include a snapshot of your financial information and growth plan as well. 

Your executive summary should briefly lay out:

• Your mission statement. Why are you starting this restaurant now, in this location? 
• Your idea. What’s the concept of this restaurant?
• Your plan of execution. What are your key steps to making this concept work?
• Your potential costs. What are your expected expenses?
• Your anticipated ROI. How much do you expect your restaurant to make?

Many investors will make a split-second decision off of the executive summary alone—it might be all they’re going to read, so make every word count.

2. Company description

Now it’s time to let your creativity out and give your restaurant concept life. Give a more detailed description of your concept that lets your passion for what you’re creating come through. 

Flesh out all the other details of your proposed restaurant, including your restaurant’s:

• Style of cuisine and any unique selling points or differentiators that will make customers choose you
• Service style
• Restaurant name (or at least ideas)
• Size, seating style, and capacity
• Location ideas or the location you’ve scouted or secured
• Ambiance ideas including décor, lighting, and music
• Operating hours
• Other service offerings like whether you’ll offer delivery or takeout, delivery guarantees, catering, and any retail products you plan to sell
• Legal structure (e.g. sole proprietorship, LLC) 
• Existing management and their roles, including yours
• Experts or advisors you’ve brought on board

3. Market analysis

Present the research you’ve done on your target market. Make a couple of buyer personas to represent your future customers, explaining:

• Where your target customers live
• Their income levels
• Their dining-out and/or ordering-in pain points (e.g. lack of late opening hours, lack of family friendliness)
• How often they dine out or order in

Go through which other restaurants already have a customer base in your area, then explain why people will choose your restaurant over others. 

4. Sample menu

Even at the business plan stage, menu engineering is crucial. The specific menu items you’re likely to serve—the biggest thing that will set you apart—should shine through with descriptions that are short, clear, and evocative. If you have an executive chef already, this is a great area for them to add input.

Use language that will get people excited about trying your offerings. Hire a designer or use an online program to create your own mockup using the same colors, fonts, and design elements as the rest of your branding. 

5. Business structure

Dive deeper into your business structure (sole proprietorship, partnership, LLC, etc.) and organizational management. Show what your different employee positions will be (co-founders, managers, servers) to give a sense of your team’s makeup. An organizational chart can be helpful here.

Investors won’t expect you to have your entire team on board at this stage, but you should have at least a couple of people firmed up. For the roles that are already filled, including your own, summarize your collective experience and achievements. Bullet points work well, or some people choose to go into more detail with full resumes for the executive team or critical team members.

6. Restaurant design and location

Long before you sign a lease, make sure that your new offering will outshine existing ones nearby. In this section of your business plan, explain why your chosen location, or the ones you’re narrowing down, are going to be an effective space for your target market.

Consider things like:

• Neighborhood demographics
• Foot traffic
• Labor costs
• Accessibility

Hand in hand with location, your restaurant’s interior design—both in its floor plan and its ambiance—is also crucial to your business’s viability. Come up with a captivating restaurant design that communicates your theme and matches your cuisine, creating a memorable customer experience. Decide how many tables you’ll be serving, and plan out any outdoor seating.

Touch on things like:

• Team uniforms
• Flatware and glassware

7. Marketing strategy

How do you plan to market your restaurant? Your plan for grabbing customers’ attention is vital to getting diners through the door, especially at the beginning before word-of-mouth advertising has taken off.

What kind of offers will you provide? Will you have promotional events, direct mail, or a social media strategy ? Go through your planned marketing campaigns and explain how each of them will help secure your target market. 

8. Takeout and delivery options

If you’ve decided to have takeout and delivery at your restaurant—pretty important for most target markets—decide whether you’ll use your own drivers or a professional fleet like Uber Eats or DoorDash.

Show how you’ll provide the smooth digital experience your customers will expect. Decide if and how your website will come into play, bearing in mind that in 2023, 40% of consumers preferred to order directly from the restaurant website .

9. Financial projections

Your restaurant’s projected budget need to be solid, especially if you’re using your business plan to get startup funds. Without this, investors have no way of knowing if your business is a good investment or when it will become profitable.

Hire an experienced accountant with expertise in running restaurants and write down your market research, your planned costs , and your projected income. Show how investor funds will be used and whether you’ll be putting up collateral to get a loan. Give a sales forecast, usually for the first five years, and make sure to give a break-even analysis.

Get started with our free restaurant business plan template.  

As the team behind Homebase , we know how much there is to consider when you’re starting a new restaurant. We’re proud to be an all-in-one partner for thousands of restaurants large and small—helping make everything from staffing, to scheduling, to team communication easier for business owners.

And we know that your restaurant business plan is a high-stakes document. That’s why we created our free restaurant business plan template to make sure nothing gets overlooked.

Check out our free, downloadable template to get your ideas into shape, get started on your restaurant journey—and get investors excited to jump on board with you. 

Download your restaurant business plan template for free: Restaurant business plan + free template (2024)

Stop chasing down phone numbers with our built-in team communication tool. Message teammates, share updates, and swap shifts — all from the Homebase app.

Restaurant business plan template FAQs

What is the basic planning document for a successful restaurant.

The basic planning document for successful restaurants is a restaurant business plan. A restaurant business plan lays out a restaurant’s long and short-term goals and its plans for achieving those goals. Restaurant planners use it both to finetune their ideas and to secure investor funding.

How to write a restaurant business plan.

When writing a restaurant business plan, include an executive summary, a detailed restaurant description, market analysis research, a sample menu, a breakdown of your business structure, the design and location of your restaurant, your planned takeout and delivery options, your marketing strategy, and your financial projections.

What makes a business plan template for restaurants different from a standard business plan?

A restaurant business plan template differs from a standard business plan by including things like menu engineering, interior design, kitchen operations, front-of-house management, takeout and delivery offerings, and location analysis, which are unique to the food service industry.

Remember:  This is not legal advice. If you have questions about your particular situation, please consult a lawyer, CPA, or other appropriate professional advisor or agency.

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How to Start a Business in 8 Steps: A Comprehensive Guide from Concept to Launch

Starting a business can be extremely exciting. But figuring out how to start a business can also feel overwhelming—particularly if you don’t have a clear sense of how to get from where you are now (an aspiring entrepreneur) to where you want to be (a successful, established one).

The good news is that there are clear steps to follow. Once you know these steps, you can create a road map that will take you from asking, “What do I need to begin a business?” to questions like “How did I get so successful?” or “Why was I ever worried?”

Here, we outline everything you need to know—whether it’s about how to start a business online, at home, with no money, or any other situation.

1. Finding your business idea

So, how do you start a business? The first step is coming up with an idea. You can’t start a business without a great one. You don’t want to throw spaghetti at the wall and see what sticks; instead, you should aim to take “a structured approach to ideation,” says business coach Yael Tamar .

What are your strengths? What kind of business do you want to build? What kind of customers do you want to work with, and which of their needs can you fulfill? It’s important to answer these questions because the key to a successful business idea is finding the intersection of what you want to do and what your ideal customers need .

“It's crucial to align your venture with both your passions and market demand,” says Jeff Mains, CEO of business growth consultancy Champion Leadership Group .

“Start by identifying problems you're passionate about solving,” Mains says. “This approach ensures that you have a genuine interest in your business, which is essential for long-term success.

“Also look for gaps in the market by analyzing current trends and customer needs,” he says. “Combining your passion with market opportunities increases the likelihood of finding a viable and fulfilling business idea.”

2. Conduct market research

Once you have a business idea you want to pursue, it’s time to do some research—more specifically, market research.

“It involves gathering data on customer demographics, conducting competitor analysis, and studying industry trends,” Tamar says. “This research helps validate business concepts and informs strategic decision-making.”

It can also help in the long-term, giving you the insights you need to lay the foundation for a successful business. “Effective market research also minimizes risks and ensures your business is well-positioned to meet market demands,” Mains says.

So, how do you perform the kind of market research you need to set your business up for success?

“Begin by identifying your target audience and understanding their pain points, preferences, and behaviors,” Mains says. “Use a mix of primary research, such as surveys and interviews, and secondary research, including industry reports and competitor analysis.”

In addition to audience research, you’ll also want to check out your competitors to see what they’re doing, what’s working (and what isn't), and how you can differentiate your company from others in the space—and grab your target audience’s attention in the process.

3. Create a business plan

Once you’ve come up with a business idea—and you’ve done the market research necessary to ensure it’s viable—it’s time to create your business plan.

There are a few different elements to a business plan. “Start with a clear executive summary that outlines your business idea, mission, and vision,” Mains says. “Follow this with a detailed market analysis, showcasing your understanding of the industry and target market.”

Plus, you’ll want to outline your business structure, product or service offerings, marketing strategies, and financial projections. Why? Because “a strong business plan not only guides your strategic decisions but also serves as a crucial tool when seeking funding from investors or financial institutions,” says Mains

Bottom line? “It integrates findings from market research into actionable steps aligned with long-term business objectives,” Tamar says—making it a must for starting, launching, and sustaining a successful business.

4. Take care of logistics

Next step on the list? Taking care of the logistical side of starting a business, which include:

• Choosing a business structure
• Registering your business
• Obtaining necessary licenses/permits
• Getting necessary insurance
• Opening a business bank account

From a logistical perspective, there are no universal solutions when starting a business. Much will depend on the type of business you’re trying to start.

For example, if you’re focusing on how to start a small business at home and you’ll be the only employee, you may not need physical liability insurance (since there won’t be any other employees working in your home). But if you’re figuring out how to start an online business—and intend to operate from a commercial space with other employees—physical liability insurance is generally a must.

Same thing goes for business structure (for example, being a sole proprietor or registering an LLC), business registration, permitting…pretty much all of it. Make sure to do your research and ensure you take all of the logistical steps needed to legally establish your business.

5. Find your funding

Funding is often where budding entrepreneurs get stuck. If you're wondering how to start a business without money , in full transparency, the answer is…you can’t. Whatever kind of business you’re starting, you’re going to need some money to get things off the ground.

But how much money you need to start a business—and where you ultimately get that money from—can vary widely.

In general, there are a few different funding options for starting a business, including:

• Self-funding . If you have money—and you’re willing to spend it on your entrepreneurial dreams—self-funding is a great option. (Particularly since you won’t have to pay any interest or give up equity in your company).
• Business loans . Loans are another option for getting the capital you need to start a business. The process of how to get a loan to start a business can be challenging; often, traditional lenders are wary of lending to brand new businesses. But there are loan programs out there that cater to start-ups—so doing research to see if you qualify is definitely worth it.
• Credit cards . If you can’t get a loan, credit cards (personal or business) can help to cover expenses as you build your business.
• Business grants. There are also a variety of grants out there that provide capital to qualifying applicants. For example, there are grants for women-owned businesses and minority-owned businesses. Grant competitions can also be great if you have a particularly interesting or innovative business idea. So, if you fit into any relevant grant categories, you’ll definitely want to explore how to get a grant to start a business.
• Friends and family . Asking friends and family to invest in your business is also an option. Just keep in mind that introducing money into personal relationships can be challenging—so if you do take money from loved ones, make sure the terms and expectations of the investment are extremely clear on both sides.
• Outside investors. Depending on your business model and industry, you may also be able to pitch outside investors, like venture capital firms or angel investors—which is more common in certain industries, like tech.

Build your dream business with the help of a high-paying job—browse open jobs on The Muse »

6. Get your systems in place

You’ve got your funding. You’ve got your business plan. But before you move forward in bringing your business to life, it’s important to lay the foundation for success by putting the right systems and processes in place.

Establishing systems and processes from the get-go can help make your business launch and growth significantly more smooth—and also can save time, energy, hassle, and money.

For example, before you start selling products, you’ll want to set up a secure online payment system. Before you start billing clients, you’ll need an invoicing procedure—and the software to implement those procedures. Before you start marketing, you’ll want to have a strategy and system in place to ensure you reach the right customers at the right time.

Systems and processes help you get organized—and if you want your business to be successful, you’ll want to take the steps to get organized before you launch.

7. Build your brand

Once you’ve got the backend of your business in place, it’s time to start thinking about the front-facing elements—the elements that make up your brand.

In order to launch a business, you’ll want to have certain branding assets in place, including:

• Brand color palette
• Brand fonts
• Brand voice
• Social media profiles

Building a brand helps to create a consistent experience for your customers and tell the story of your business to your target audience. “This is important for gaining recognition,” says Keith Donovan, a startup advisor and Founder of Startup Stumbles .

8. Launch and market your business

You’ve figured out how to begin a business. You’ve got all the pieces in place. Now it’s time to actually launch your business—and market that business to connect with your ideal audience.

“Making sure people know about your company is crucial,” Donovan says.

How you market your business is up to you. For example, “actions like creating social media pages, running advertisements and cultivating helpful content introduce potential buyers to the business and what it offers,” he adds.

You could also market your business in other ways, like:

• Local events
• Influencer partnership
• Print advertisements
• Cross-marketing with other businesses
• Email marketing

It’s not so much about how you market your business; it’s about how effectively you do so that will determine whether your company thrives or falters. Whatever methods you decide to go for, just make sure you’re invested in creating and implementing a marketing strategy that allows you to connect with your target audience and convert them into paying customers.

Money blog: Energy bills 'to rise 10% in October' as wholesale costs head up again

Welcome to the Money blog, your place for personal finance and consumer news and tips. Enjoy our Weekend Money content below and we'll be back with live updates on Monday - when we'll also have a Q&A on energy prices. Submit a question below.

Sunday 30 June 2024 21:01, UK

Weekend Money

• Winter energy bills projected to rise for millions of households - submit a question for Q&A on Monday above
• How to split housework fairly with your partner
• Ofgem urged not to lift ban on acquisition-only energy tariffs
• Your comments : Paying off a mortgage into retirement and new cars turning faulty

Essential reads

• A week when probable future of mortgage rates became clearer
• Women in Business : How accident in cafe and £400 turned into a genius business idea that's about to go global
• Money Problem : 'I bought a new car but it's been back six times with same fault - what can I do?'
• How to stop your car from being stolen - or even 'cannibalised'
• Best of the Money blog - an archive

Ask a question or make a comment

Winter energy bills are projected to rise significantly due to an uptick in the wholesale market, according to a closely watched forecast.

Market specialist Cornwall Insight released an updated winter forecast ahead of the latest price cap change kicking in on Monday.

Britons who pay by direct debit will see their typical annual bill for gas and electricity go down 7%, or £122, to £1,568 this week until 1 October.

However, a 10% rise is then expected, taking the annual bill for a typical household back up to £1,763, Cornwall predicts.

This is actually slightly lower than its previous forecast - but still represents bad news for Britons who may have thought energy bills were on a linear path down following two years of sky-high prices.

"The drop in forecasts for October are positive, but we need to keep this in perspective," the Cornwall report says.

"We are still facing an average 10% increase in bills from October, and as winter approaches this will put a strain on many household finances."

We'll have experts from Cornwall Insights and consumer group Which? answering your energy-related questions here in the Money blog on Monday afternoon - so whether it's about why bills could rise again or if now is a good time to switch, submit your query above.

By Jess Sharp , Money team

Splitting up household jobs, whether that be cleaning, washing or life admin, is an issue that affects a lot of couples. 

Starling Bank found women do a total of 36 hours of household tasks and admin per week - equivalent to a full-time job. 

This is nine hours more than men - and yet men believe they do the majority in their household. The average man estimates they do 52% of work overall.

It's the discrepancy between perception and reality (and, of course, this can work both ways) that leads to arguments.

Couples who don't divide the housework equally have roughly five arguments about housework each month - rising to eight for couples who rely on just one person for the work.

We spoke to relationship expert Hayley Quinn about the best ways to split household work - and how to deal with arguments should they arise with your partner. 

She explained that it's necessary to be "transparent" when deciding how to split the workload - but also to be flexible in order to find a solution that suits all involved. 

While a 50/50 split might be your idea of perfection, Hayley said it was "almost inevitable that one partner may take on slightly more of the load" at different periods of time. 

"Striving for perfect 50/50 fairness at all times is a really nice ideal, but it just may not be that practical for modern life," she said. 

She said some jobs may be more visible than others, like cleaning, sorting out the washing, and taking the bins out.

Other jobs can take up just as much time and resource, but will fly under the radar. She gave the examples or sorting out travel insurance or changing over internet provider. 

How should you approach a conversation with your partner about splitting the work? 

To start off, Hayley said you should enter the conversation with a positive mindset - think how you are both contributing to the relationship in different ways.

"When you're having these conversations, it's not that many people are sitting around feeling like they're not contributing," Hayley said. 

"In fact, I think if there's a discrepancy in how people contribute, it's just due to a lack of awareness as to what the other partner does, and some chores are just more obviously visible than others."

Try to avoid starting the chat with the perspective that you are working a lot harder than your partner and they're not pulling their weight. 

"That way, you start from a place of we're all on the same team," she said. 

"When you're doing that as well, it's really important not to make statements which assume what the other partner is thinking, feeling, or contributing. 

"So, for instance, saying something like 'I'm always the one that's picking the kids up from school and you never do anything',  becomes easily very accusational, and this is when arguments start.

"Instead, most partners will be much more receptive if you simply ask for more help and assistance." 

When asking for help, Hayley said it's important to ask in a way that's verbal and clear - don't assume your partner is going to intuitively know what share of household chores to take on if you just complain. 

"In a nice way, explicitly ask for what you want. It could be something like saying, 'Look, I know that we're both working a long week, but I feel like there's so much to do. It would be really helpful if... I'd really appreciate it if you take over lunch,'" she explained. 

"Again, start from a place of appreciation. Acknowledge what your partner contributes already, and be explicitly clear as to what you would like them to do. Phrase it as a request for their help." 

She also said some people can feel protective of how jobs are completed, and learning to relinquish that control can be helpful. 

"If you want it to feel more equitable, you have to let your partner do things in their own way," she said. 

What happens if that doesn't work? 

If you find the conversations aren't helping, you can always try organising a rota, Hayley said. 

She recommended using Starling Bank's Share the Load tool to work out your chore split. 

However, she said if you feel there are constant conversations and nothing is changing then the issue is becoming more about communication than sharing the workload. 

"It's actually about someone not hearing what you're trying to communicate to them, so it's more of a relationship-wide issue," she said. 

She advised sitting down and trying to have another transparent verbal conversation, making it clear that you have spoken about this before and how it's making you feel in a factual way, without placing blame. 

Using phrases like "I've noticed" or "I've observed" can help, she said. 

If after all that, the situation still isn't getting better, she said it's time to consider confiding in friends or family for support, or seeing a relationship counsellor. 

The oldest and most prestigious tennis event in the world returns on Monday, with the best of the best players to battle over two weeks to be named champion.

Crowds in their thousands will flock to Wimbledon to enjoy a spot of sport - as well as the range of food and drink on offer.

It's not the cheapest day out, with a cool cup of Pimms setting you back just under £10 and a bottle of water coming in at nearly £3.

But did you know that despite souring inflation in recent years sending food prices through the roof, one fan favourite - the quintessentially British strawberries and cream combo - has stayed at the same price since 2010?

A pot of the sweet snack costs just £2.50, making it one of the more affordable offerings at the All England Club. It has been served up there since the very first Wimbledon tournament in 1877.

Perdita Sedov, Wimbledon's head of food and beverage, previously told The Telegraph the price freeze "goes back to a long-standing tradition" of strawberries and cream being associated with the championship.

"It's about being accessible to all," she said.

According to the Wimbledon website, each year more than 38.4 tonnes of strawberries are picked and consumed during the tournament.

Ofgem is being urged not to lift a ban on acquisition-only energy tariffs (deals that are available only to new customers, not existing ones).

A coalition of consumer organisations and energy companies led by Which? has penned a letter to the government regulator for electricity and gas warning it of the risk of a "return to a market which discriminates against loyal customers". 

They have also raised the potential impact on customers in debt, who may not be able to switch but could also find themselves struggling to access a better deal with their current supplier under the plans. 

The letter also notes the "very recent history" when more than 30 suppliers went bust - many after trying to win customers with unsustainably cheap tariffs.

Ofgem has said it could remove the ban on acquisition-only tariffs from 1 October but consumer choice website Which?  has research that shows the public are opposed to cheap deals that exclude existing customers, with 81% feeling it would be unfair if their supplier was offering cheaper deals to new customers only. 

The consumer champion has signed the letter to Ofgem alongside E.ON, Octopus, So Energy, Rebel Energy, End Fuel Poverty Coalition, Citizens Advice and Fair by Design.

Two topics dominated our inbox this week.

Many readers got in touch about our Weekend Money feature on older Britons who face having to work past pension age to pay off long-term mortgages.

Lots of you share the fears of those we spoke to in the feature...

I am in my 70s with still about five years to go on my mortgage. It stands at 30k on a 300k house. The mortgage repayments are £800 a month, this doesn't sound much but on a static pension it is massive and I am literally on the point of not having sufficient money to pay it. Red

I was supposed to retire in 2.5 years at 66 and 4 months, my mortgage finishes when I'm 70. I was paying off extra (double) on my previous rate to reduce an interest only mortgage, but the recent increases in mortgage rates have meant I'm paying off hardly any. AVB

I'm 67 and still trying to pay off a mortgage that has another five years to run. I can't stop working and do over 10 hours a day, 5 days a week. Keith

My problem is going to be paying off an interest-only mortgage. More than anything I wish I hadn't changed when I had my twins but we couldn't make ends meet at the time. Sazavan

Six years ago I reached the age of 70 and my interest-only mortgage ended - to extend it was impossible with the conditions attached. This then threw me into the rental market, paying more than my mortgage. Now I am facing eviction from the rental due to it being sold. Marianj

We also heard from a mortgage adviser, whose recommendations matched those of Gerard Boon, the managing director of online mortgage broker Boon Brokers, who we spoke to for the feature...

I am a mortgage adviser in Leicestershire and have found an increasing number of people asking to go as long as possible past normal retirement age. I always point out that it's great to have lower payments in the short term but you will need to work to 75. There's no choice. Semaine

Onto the second topic that dominated your correspondence, and we were sorry to learn that lots of you face similar issues as reader Adam, who has had to take his faulty car back to the garage six times - and is still not convinced it is fixed. 

Scott Dixon, from The Complaints Resolver , was on hand to help break down what Adam could do for our Money Problem feature - read his advice here:

Same thing happened to me, except that they didn't let me refund the vehicle and claimed it was my fault even though I told them about the issue during the six months' warranty multiple times... they barely replied. K

I have bought a used car and there is an engine management light on. The garage where I bought it from has since changed name and moved premises (found out by accident). When I call to book in I am told to expect a call back or the mechanic will ring me but they never do. Andy D

I have taken my car to Halfords four times in the last 14 months. Each time they guarantee me it's fixed and within a week it's back to normal. Can I get it repaired elsewhere and bill Halfords? Simon

I have a JAG SVR that's been faulty since day one, the garage sent me home with it faulty and not working correctly. I have tried to reject it but the finance company are playing David versus Goliath... we can prove issues from day one, we have two vehicle reports to back it up. Jezza

Have a Nissan Juke, which has a seat issue where it sinks on its own… Nissan saying it's not a manufacturing fault, but "user error". Where do I stand in getting it fixed? Technical team keeps fobbing it off as our fault. Esmith97

If you're in a position like this, do check out Scott Dixon's advice in the feature above.

The Money blog is your place for consumer news, economic analysis and everything you need to know about the cost of living - bookmark news.sky.com/money.

It runs with live updates every weekday - while on Saturdays we scale back and offer you a selection of weekend reads.

Check them out this morning and we'll be back on Monday with rolling news and features.

The Money team is Bhvishya Patel, Jess Sharp, Katie Williams, Brad Young, Ollie Cooper and Mark Wyatt, with sub-editing by Isobel Souster. The blog is edited by Jimmy Rice.

Starting from next month, gamers will be able to play Xbox titles like Fallout 4, Starfield and Fortnite using Amazon Fire TV.

A new upgrade coming to the Fire TV 4K devices transforms your television into a console, thanks to Xbox Cloud Gaming.

You'll need to be a member of Xbox Game Pass Ultimate to take advantage, plus you'll need a compatible controller and a solid internet connection.

"One of the biggest benefits of cloud gaming is the ability to play premium games without needing a console," Amazon explained.

"The Fire TV Stick may be compact, but it can stream and run graphically intense Xbox games like Senua's Saga: Hellblade II.

"This portability also means you can easily move your cloud gaming setup from the living room TV to a different room or even take it on the road.

"As long as you have a solid internet connection and your compatible Fire TV Stick, and a compatible controller, you can take your Xbox Game Pass games and saved progress travels with you."

Once downloaded, the Xbox app is designed to offer a smooth and seamless experience. Here’s how it works:

• Install and launch the Xbox app from your Fire TV device;
• Sign in with your Microsoft account to play. If you’re an Xbox Game Pass Ultimate member, you’ll have instant access to hundreds of cloud-enabled games;
• Connect a Bluetooth-enabled wireless controller. Controllers like the Xbox Wireless Controller, Xbox Adaptive Controller, PlayStation DualSense, or DualShock 4 controller are all compatible.

A new Amazon Fire TV Stick 4K will set you back £59.99 on Amazon, while a new Xbox Wireless Controller costs £49.59.

Xbox Game Pass Ultimate currently costs £1 for the first 14 days for new members, then is billed at £12.99 per month.

House prices are overvalued by thousands of pounds, according to a major property company.

The typical property is £20,000 more than is affordable to the average household, says Zoopla.

But rising incomes and longer mortgage terms mean the "over-valuation" is expected to disappear by the end of the year.

Zoopla's report said: "House prices still look expensive on various measures of affordability.

"We expect house price inflation to remain muted, likely to rise more slowly than household incomes over the next one to two years."

The average house price is around £264,900 – but according to Zoopla's calculations, the affordable price is £245,200.

"A new government will add a dimension of political stability when the autumn market starts in September and even if the [Bank of England base] rate is not lower by then, a cut will be imminent," said Tom Bill, head of UK residential research at estate agent Knight Frank.

"Given that mortgage rates will steadily reduce as services inflation comes under control, we expect UK house prices to rise by 3% this year."

Zoopla's over-valuation estimate was reached by comparing the actual average house price in its index with an "affordable" price, which was calculated based on households' disposable incomes, average mortgage rates and average deposit sizes for home buyers.

It's one of the most iconic and popular music festivals in the world, and it's notoriously hard to get a ticket.

Glastonbury has rolled around once again and roughly 210,000 people have flocked to Somerset this year as Dua Lipa, Coldplay and SZA headline the UK's biggest festival this weekend.

Those in the crowd are in the lucky minority — an estimated 2.5 million people tried to get tickets for this year's event, meaning the odds really aren't in your favour if you fancy going.

Tickets routinely sell out within an hour of going on sale, and that demand is unlikely to decrease next year, given the festival will likely take a fallow year in 2026.

So, if you're feeling jealous this year, how do you get tickets for Glastonbury 2025, and how can you give yourself the best possible chance?

We've run through all the available details as well as some tips so you're best prepared when the time comes.

Registration details:  Before potential festivalgoers get the chance to buy tickets, they must register on the official website.

One of the reasons this is done is to stop ticket touting, with all tickets non-transferable. Each ticket features the photograph of the registered ticket holder, with security checks carried out to ensure that only the person in the photograph is admitted to the festival.

Registration is free and only takes a few minutes. You will be asked to provide basic contact details and to upload a passport-standard photo.

Registration closes a few weeks before tickets are released.

Where to buy tickets:  Tickets can be bought exclusively at  glastonbury.seetickets.com   once they become available.

No other site or agency will be allocated tickets, so if you see anyone else claiming to have Glastonbury tickets available for purchase, it's most likely a scam.

When tickets go on sale: We don't know the details for next year yet - but Glastonbury ticket sales usually take place in October or November of the year before the festival. 

This year's ticket sales began, following a delay, in November 2023. Coach tickets typically go on sale a few days before (traditionally on a Thursday), with general admission tickets following on the Sunday morning a few days later.

For those that miss out, there's also a resale that takes place in April for tickets that have been returned or for those with a balance that has not been paid.

This year's April resale took place on 18 April (for ticket and coach travel options) and 21 April (general admission tickets and accommodation options).

How much it costs:  General admission tickets for this year's festival cost £355 each, plus a £5 booking fee. That's an increase on last year's price of £335 each, which was also an increase on the 2022 price of around £280.

So, we can probably assume that ticket prices will go up once again for next year's festival. 

Remember, there are options to pay for your ticket in instalments, so you won't have to pay the full price in one go if you don't want to. All tickets are subject to a £75 deposit, with the remaining balance payable by the first week of April.

It's also worth noting that Glastonbury is a family festival, and that's reflected in the fact that children aged 12 and under when the festival takes place are admitted free of charge.

TIPS FOR THE BIG TICKET SALE DAY

The scramble for tickets when they go on general sale is nothing short of painstaking, with demand far outweighing supply.

Here are some tips to give you the best possible chance of bagging tickets:

Familiarise yourself with the website: You may see a reduced, bare-looking version of the booking page once you gain entry. The organisers say this is intentional to cope with high traffic and does not mean the site has crashed, so be sure not to refresh or leave the page.

Once you reach the first page of the booking site, you will need to enter the registration number and registered postcode for yourself and the other people you are attempting to book tickets for.

When you proceed, the details you have provided will be displayed on the next page.

Once you have double checked all of your information is correct, click 'confirm' to enter the payment page, where you will need to check/amend your billing address, confirm your payment information, accept the terms and conditions, and complete the checkout within the allocated time.

Timekeeping: You can get timed out if you don't act fast, so it's a good idea to have your details saved on a separate document so you can copy and paste them over quickly.

You might also have to approve your payment, which could mean answering security questions from your card issuer. Have a device on hand to ensure you're ready for this.

Internet connection: This should go without saying, but you won't stand a chance without a solid internet connection.

Avoid trying to rely on your mobile phone signal, and politely ask those you might share the internet with to delay any online activity that might slow your connection.

Don't give up: Until the page tells you that tickets have sold out, you still have a chance. 

Shortly before that point, there will be a message saying 'all available tickets have now been allocated,' which users often think means their chances are up. 

What it actually means is that orders are being processed for all the tickets that are available. But if somebody whose order is being processed doesn't take our previous advice and runs out of time, their loss could be your gain.

Multiple tabs and devices: Glastonbury advises against its customers trying to run multiple tabs and devices to boost their chances of getting a ticket.

Glastonbury's website says running multiple devices simultaneously is "a waste of valuable resources, and doesn't reflect the ethos of the festival".

"Please stick to one device and one tab," it adds, "so that you can focus on entering your details without confusing your browser and help us make the ticket sale as quick and stress free as possible for all."

Shoppers have been buying bigger TVs to enjoy this summer's European Championships, according to the electrical retailer Currys.

The chain said UK sales were up by more than 30% in the past month, with "supersize" screens — 85-inch and above — selling well in the run-up to the Euros.

"Having a third of the TV market and the Euros being a big event for many people, we're seeing that super-sizing trend keep on giving," said Currys chief executive Alex Baldock.

The most popular, and also cheapest, 85-inch TV on the Currys website costs £999. 

The most expensive super-size TV is a 98-inch offering from Samsung that will set you back £9,499.

Currys reported adjusted pre-tax profits of £118m for the year to 27 April. That represented a 10% increase from the previous year's profits of £107m.

Like-for-like sales for Currys UK and Ireland declined by 2% to £4.97bn in the 12 months to 27 April, with consumer confidence knocked by high inflation levels and rising interest rates.

"We can see our progress in ever-more engaged colleagues, more satisfied customers and better financial performance," Mr Baldock added.

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