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Adding Publications to Your LinkedIn Profile

Linkedin profile optimization for dummies.

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Do not think that this section is only for the books you wrote. If you wrote an article that was published or broadcast in some manner, add it to this section and share it with the readers of your LinkedIn profile. Cite magazine articles, newsletter pieces, guest blog articles, and more. Here's how to add your publication history to your profile:

• Open your LinkedIn profile.
• If you have the Publications section already added to your profile, simply scroll to it and click the pencil (edit) icon to enter into edit mode, then go to Step 5.
• If you don't have the Publications section added to your profile yet, scroll below the Contact Information section at the top part of your profile and click the View More link to see a full list of sections to add.
• In the Publications section, click Add Publications. When clicked, the Publications section appears on your profile.
• In the Title field, enter the name of the publication.
• In the Publication/Publisher field, enter the name of the publication if it's a magazine or periodical, or the name of the publisher if it is a book.
• In the Publication Date field, choose the month, day, and year the text was published from the drop-down lists.
• In the Publication URL field, add the website address where more information on this publication can be found. If your publication is a book, you might consider adding a link to the book on Amazon. If it is an article you wrote, add a link to the article. If this publication doesn't have a web presence, skip this section.

When adding additional authors, they have the opportunity to add the publication to their profiles (or not). The authors' names will not be linked to the publication, and the publication will not show up on the authors' profiles, until they approve.

Your name is always listed first when you add a publication to your profile. To rearrange the additional author's name, simply click a name and drag it into the desired order within edit mode. If you remove the publication after the additional author added it to his or her profile, the publication will remain on that author's profile.

• In the Description field, provide some detail around the publication. This is a great place to add a boilerplate description of the books and/or articles you've published, and you can even provide a brief excerpt. LinkedIn allows a maximum length of 2,000 characters, which is approximately 300 words — just enough room to provide context, but not enough room to write a novel.
• Click the Save button.

About This Article

This article can be found in the category:.

• LinkedIn Profile Tips: How to Get Views to Your Profile
• Your LinkedIn Profile Optimization Checklist
• Using Online Keyword Tools to Enhance Your LinkedIn Profile
• 10 Tips to Grow Your LinkedIn Connections: Expanding Your Network
• 10 Ways to Get Noticed by Recruiters on LinkedIn
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Social Media in Academia: Using LinkedIn to promote your research

Tips and tricks for using LinkedIn to promote your research

Christa Sathish - Thu 8 Apr 2021 07:18 (updated Thu 2 Jun 2022 12:12)

[Guest post by CYGNA member and Middlesex University PhD student Christa Sathish ]

In this post, I will share some helpful tips and tricks to help you promote your research using LinkedIn. LinkedIn - a social media platform where jobs can be found, CVs managed, and careers developed - has evolved into a place filled with opportunities for researchers. 

How can researchers use LinkedIn effectively?

• Develop a research specific network by following and connecting globally.
• Participate in discussion boards.
• Join research groups which may be public (visible to everyone) or private (visible to members only).
• Engage with public groups.
• Connect and engage with for instance publishers, editors, research participants through private messaging. 
• Share your latest research updates.
• Write an article using the ‘write an article’ function. 
• Invite people to participate in research such as surveys, interviews or focus groups.
• Share presentations.
• Joining webinars, online conferences, symposiums or talks.
• Find funding opportunities: https://www.linkedin.com/company/research/

Using LinkedIn enables researchers to reach national and international stakeholders and makes researchers and research visible to global research communities. Maintaining an online presence, engagement and connectivity has gained in importance during the COVID-19 Pandemic when meeting colleagues and other stakeholders physically has become almost impossible.

Your professional profile

The most obvious and important feature of your presence on LinkedIn is your profile. You can see a LinkedIn profile as a way to define your “academic brand”. A strong self-representation on LinkedIn, using an up-to-date and well-maintained profile, may lead to increased visitor levels, collaborations, networking and a better chance to reach a broader audience with research outputs and updates. Anne-Wil asked me to share my profile as a good example, so here it is .

In addition to Anne-Wil’s blog post about LinkedIn , I would like to mention the following points:

• Attractive headlines which are catchy and include keywords of your current role and expertise increase the chance of displaying your profile when people search online. 
• Profile pictures are beneficial, and they need to be professional. Casual photos such as selfies are better avoided. LinkedIn is a professional platform and the first impression when somebody looks you up counts. 
• The summary (max 200 words) of your profile can boost attention to your profile. It is beneficial to mention your current research status, research interests, and any novel approach that will make you stand out from the crowd. 
• Adding unique research identifiers like ORCID identification, potential peer recommendations and/or institutional endorsements significantly boost your presence as well as credibility. 

Integrating multimedia

Effective communication plays an important role when sharing information about your research, promoting articles or findings. A way to effectively communicate with your target audience on LinkedIn is to integrate various multimedia such as YouTube, infographics, seminars, or PowerPoint presentations which, for instance, are used for webinars. Sharing information and content using multimedia also supports the reach of a wider audience. 

Another way of increasing the attention to your profile is by sharing URLs related to your research, expertise or even your personal website link if you have your own website. When sharing URLs, it is helpful to insert specific hashtags to tag groups and people in your post which benefit the visibility of your content and our profile.

Building a solid network

When connecting with somebody it is good to ask yourself whether the person is relevant to your research, as they will potentially read your updates, articles and may become potential contributors or participants to our research. When connecting with people there is a 30 connections/per day limit on LinkedIn. Once you reach that threshold you will need to wait 24 hours before initiating a new connection request.

In building your network, focusing on first degree connections can make a big difference in how your research promotion reaches the relevant audience as well as who will be reading posts relevant to your own subject. A first degree connection is a person connected to you (see in the below image). second degree connections are people connected to your first degree connection and a third degree connection is a person connected to a second degree connection.  It is always good to know the purpose of a connection you wish to make and focusing on first and second degree connections helps to maintain your target audience. Click here for the LinkedIn connections overview

Another way of finding suitable connections is to look at how many of your current connected people relate to a potential new connection. The more connections in common the better chance the connection may be suitable. 

While sending connection requests, it is best practice to send a personalised message that provides reason for your connection. This is crucial if the connection request is being sent to someone you do not know or is not your second degree connection.

Group and discussion forums to promote research updates

If you are looking for opportunities to collaborate, it is a good idea to form connections with research groups, universities, funding institutions or other stakeholders relevant to your research. Connections like these enable and increase the chance that the information which you like to share reaches a wide target audience. 

It is important to be active when using LinkedIn to keep the conversations flowing as this increases the chance of more people interacting with your information. You can for instance discuss findings or other information with fellow researchers; you may well discover new ideas or opportunities for your research through this. 

There are several forums and groups for researchers hosted by LinkedIn where researchers can communicate, ask questions, and respond to others. It is also possible for you to start a new group related to your research. This will allow you to make new connections, increase your audience and show leadership skills. 

For more on how to use LinkedIn’s group function Click Here .

Publishing a post

When thinking about posts in LinkedIn there are a few points to consider which helps your post to successfully stand out. 

• It is good to write about something to show your expertise. 
• It is good practice to keep posts topic specific which adds to an effective communication with your target audience.
• It is good to maintain an authentic voice when writing; self-permeate, use your own words, make sure the text is your own.
• When voicing your opinions about a topic, follow common (academic) etiquette: write appropriate content for your audience; avoid intimidating or provocative content.
• If you aim to use LinkedIn to disseminate findings and knowledge it is good to post as often as possible because continuity of publishing can build your credibility and strengthen your profile. 
• Viewers prefer to read posts which are written over three paragraphs. 
• Integration of multimedia, as indicated above, develops an effective communication with your target audience. You can easily insert content and multimedia using the share option on LinkedIn. 
• Proofread your posts carefully to minimise errors.

In addition, you may already run a website or blog which you use to communicate your research. Using your own website or blog you can make your post stand out by writing a catchy introduction and then lead the audience to your own website or blog through a link. When thinking about how to share your content / information on social media like LinkedIn, it is important not to simply copy paste the same message (cross-posting). Posting the same message across websites and platforms can make your audience to become disinterested and annoyed as it looks like SPAM. Avoid posting the same content frequently which again can lead to loss of your target audience. If you want to repost you may wish to tweak the post to market the message attractively. You may want to choose specific times during the day where you anticipate that your target audience will be most available to read your posts. 

• For more info on how to post on LinkedIn Click Here .
• For more info on how to use the share option on LinkedIn Click Here .
• For more on cross-posting Click Here

Videos: ResearchGate, Blogging, LinkedIn and Twitter

Related blogposts

• How to digitally market yourself: a beginner's guide for students and academics
• Social media in academia: Using LinkedIn in a mixed-method research design
• Social Media in Academia (1): Introduction
• Social Media in Academia (2): Comparing the options
• Social Media in Academia (3): Google Scholar Profiles
• Social Media in Academia (4): LinkedIn
• Social media in Academia (5): ResearchGate
• Social Media in Academia (6): Twitter
• Social media in Academia (7): Blogging
• Social Media in Academia (8): Putting it all together
• Fostering research impact through social media
• How to ensure your paper achieves the impact it deserves?

Copyright © 2022 Christa Sathish . All rights reserved. Page last modified on Thu 2 Jun 2022 12:12

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Maximise your research impact with these seven LinkedIn tips

LinkedIn works as a powerful tool for academics who want to share their research, yet self-promotion can be daunting. Here are seven tips to engage with other academics on the platform and define your brand

Rushana Khusainova

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LinkedIn is a great tool for disseminating research, enhancing impact and keeping up to date with fellow researchers. It is simple to use. However, for many of us, talking about our own achievements might feel like shameful self-promotion. This, coupled with a lack of time makes engaging with the platform seem like a real chore. Here, we offer seven tips to help academics nail this vital skill.

Decide what you want to be known for

Your digital presence is visible to a large audience at all times. So think about what type of impression you want to create with your online communications. To answer this question, think about how you want others to view you. Here are some ideas to help get you started:

• Write down three words that represent your core values
• Ask colleagues, friends and family what they believe you stand for
• Take an online personality test
• Conduct a strengths, weaknesses, opportunities and threats (SWOT) analysis.

Each of these activities can reveal a different picture. Try more than one and use the collective results to create a balanced overview of your professional self. This will help to inform how you communicate online.

Decide on your headline

Your headline (or tagline) is a very brief snapshot of how you want people to experience or know you online, in other words a summary of the ideas we described above. In essence, it is your personal brand. Keep it clear and succinct and remember that your keywords will change over time. Here are some examples of how you might structure it:

• Marketing professor, thought leader, consultant, influencer
• Careers consultant | fitness instructor | MBA student | FHEA
• Marketing academic
• Systems thinker, sustainability do-er.

Start small

If you are new to LinkedIn, getting started can be intimidating and you might not know where to begin. It can sometimes be easier to engage with other people’s content before creating your own. Start by:

• Creating an account
• Filling in your profile
• Connecting with known colleagues and following relevant organisations/pages
• Liking or commenting on somebody else’s post
• Resharing somebody else’s post, with or without adding your own comments
• Creating your own post – for example, a picture from an event or a link to an interesting article.

Not sure how to talk about your achievements? Consider how you can offer value to your audience. Try these suggestions:

• You won a grant: talk about the application process and lessons learned
• Your paper was accepted for publication: talk about the main findings in simple language or write about lessons from the review process
• You presented at a conference: consider summarising the key themes or posting about what the future of your discipline looks like based on ideas from the conference
• You published a book: talk about the writing and publishing process. Share a teaser idea, then signpost to the book. Discuss the main ideas and implications
• You received a fantastic testimonial: share, celebrate and talk about the students/colleagues/clients’ achievements.

Here’s a real example from anthropologist Julio D’Angelo Davies:

“When I posted a recent blog piece about the Carnival festival in Brazil on my LinkedIn profile, I briefly explained how it was connected to the current ERC research project I work on, which involves sociological and historical research on sex work, freedom and modern/transatlantic slavery. I avoided using academic jargon and wrote it in a simple and journalistic style to attract more viewers.”

Engage once or twice a week

You don’t need to be on LinkedIn all the time, but do engage on a regular basis. Once or twice a week is often sufficient. Try these strategies:

• Put a couple of short “sessions” in your work calendar each week to engage with LinkedIn
• A session could simply include sharing an achievement or reposting an article from an organisation you follow (see below) and adding your thoughts
• Your session could also be checking that your profile is up to date. Perhaps you’ve started doing some teaching and you could update the experience section of your profile to reflect this.
• Resource collection:  Social media: how to make it an academic friend not foe
• LinkedIn is quickly becoming academia’s key tool for career progression
• The 10 commandments of academic Twitter

Follow relevant groups and organisations

LinkedIn allows you to follow groups, organisations, national research councils and even individuals, much like you might on social media platforms. Based on your interests it can keep you up to date with the very latest developments in your professional community. Use LinkedIn to follow the thought leaders in your field. It will help keep you informed of:

• What projects your industry’s leaders are involved in
• The latest news and current thinking in your professional community
• Any new opportunities advertised by groups or organisations you are interested in, such as funding, jobs, conferences, workshops and so on.

Following relevant research and industry and sector bodies offers gateways to networking opportunities. It is also a great way to support small groups or promising start-up companies, especially those with specific and highly specialised interests.

Connect with colleagues

Always make sure you connect with the researchers and academics you already work and collaborate with. You can also do the following:

• If you go to a conference and meet research or industry colleagues with similar interests , invite them to connect. You can even use the LinkedIn app to connect on the spot by generating a profile QR code.
• If you meet a cross-disciplinary colleague in a meeting or someone with expertise in your field, or perhaps you spot someone on X/in a journal/on a blog, it’s always a good idea to connect on LinkedIn. At the very least, make sure you follow them.

No network is too small or too big. Be ambitious and aim for 500 carefully considered and curated connections in your professional circle.

Some final thoughts

LinkedIn is an excellent tool for connecting with colleagues, communicating ideas and encouraging collaborations. With a bit of effort, anyone can use it effectively. We hope this article will help you feel more confident and empowered to harness the power of this platform to grow your networks and professional visibility.

Rushana Khusainova (School of Management), Julio D’Angelo Davies (School of Sociology, Politics and International Studies), Hannah Robinson (Bristol Medical School), Chris Bennett (School of Engineering Mathematics and Technology), Imad Faruque (School of Physics), Lucy Wallis (Population Health Sciences) and Jacks Bennett (Population Health Sciences) work at the University of Bristol.

If you would like advice and insight from academics and university staff delivered direct to your inbox each week,  sign up for the Campus newsletter .

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How to optimise your LinkedIn profile as an academic

Research Retold

Many of our research clients use LinkedIn and have expressed interest in improving their profiles. So we decided to gather some tips and insights from our team and other academics who encountered the same challenge.

In this blog, we share concrete suggestions on how to optimise your LinkedIn profile as an academic to help you get the most out of this networking tool.

The list is not by any means exhaustive, but it provides an initial guide.

If you have more recommendations please share them in the comments!

Why use LinkedIn as an academic?

In contrast with other social media platforms, LinkedIn is focused on business and employment. As such, it has the potential to communicate your research to corporate audiences and bring a wider readership to your work (Morcom, 2020). 

As of 2024, LinkedIn had over 990 million users according to the site. This can be very useful to create contacts, especially with companies and researchers you would like to collaborate with. 

LinkedIn is an excellent tool for looking at job opportunities, which usually arise through contacts rather than being advertised. Actually, one of our Research Retold team members first contacted us through this channel. This platform also enables you to share and highlight your research as well as to comment on other people’s work (van Alstyne, 2020).

Think of your LinkedIn profile as a dynamic CV in which you can showcase your skills, expertise and experience.

Since the platform is less personal than Facebook and more formal than Twitter (Morcom, 2020), the way you share information in your profile requires a different approach.

Here are some main recommendations when setting up your profile to optimise your LinkedIn profile as an academic in terms of the look and the content:

1) The look of your profile

• Use a professional picture . Have a solid colour background, good lighting and preferably a smile. This will make it easier for others to associate you with the information you share on your profile.
• Display your expertise at a glance . Use the banner to add more related images. For example, pictures of you doing your usual activities. These can be tutoring, giving lectures, doing lab work or on field trips. Remember, a picture is worth a thousand words.
• Write a headline that summarises what you do,  or even what you want to do .  This is the second most important part of your profile. It is the punchline that will make a recruiter or peers get interested. Be as brief and specific as you can. You can use keywords that make your profile easy to find. A recommended structure is:  name | keyword + job title + affiliation | field or specialisation. For example “John Kerry | Energy Systems Professor at the University of Sheffield”

2) The content in your profile

• Write a brief career story . When writing the ‘About’ section, avoid jargon and be relatable. Make it easier for others to understand your background and point of view. You can even share your core values (Barlow, 2020). 
• Share your experience in the designated section . An advantage of this platform is that it has space for you to give brief explanations of projects rather than just titles and bullet points. You can use 1 – 2 sentences. Keep all the details relevant to your skills and strengths. For example:

Assistant Lecturer/Tutorial demonstrator

Part-time 2018 – 2020, 2 yrs

• Lecturing, tutoring, invigilating and exam marking for COM1002 Foundations of Computer Science.
• The module covered: logic, set theory, Boolean algebra, linear algebra, proofs, probability theory.

Project Coordinator 

Part-time 2019 – 2020, 1 yr

• Project coordinator of the collaboration between the University “X” and University “Y” .
• Add volunteering activities . This will highlight your interests and allow others to see what you care about. You could share your experience as a tutor/mentor or your involvement in the activities of NGOs and university societies. If you are still a PhD student, these experiences can vouch for your teamwork and time management skills. Especially if you do not have working experience yet.
• Use the Featured section to showcase your work . In this section, you can share slides, papers, links or other kind of content. It is a great way to organise and expose your portfolio to others. For example, during conferences, you can show this section in case you want to share your previous work and you don’t have your computer with you .

Have a look at your profile. Does it display your values? Have you conveyed your purpose? Did these suggestions help you to optimise your LinkedIn profile as an academic?

Make the most of LinkedIn

Once you have created a nice and easy to navigate profile it is time to put it to good use.

You put a lot of hard work into it. Now it’s time to share it with the world, just as with any other research project findings.

Here are some actions you can take to reach out to others and make them notice you:

• Build your network Add as many contacts as you can. You can search for people you know by email or their names. Connect with colleagues or maybe even with students. Your LinkedIn profile is a great way to stay in touch after conferences and spark collaborations. Ask people for their LinkedIn profiles and open a communication channel without sharing other personal details. Remember to send out invitations when you meet new people.  Make sure to personalise your invitations with a note to add that personal touch. 
• Follow companies and people that interest you When looking for contacts, use keywords on your search. For example,  type “process engineering”, “physical therapy research” or “behaviour analysis”. This can help you find pages and companies related to your area of expertise. You can leave comments on their posts and share their publications. If you want to take it to the next level, why not send a personal message? Write about why you would like to collaborate with them and what you have to offer.Here are some situations in which being proactive in LinkedIn can be beneficial. Imagine you are part of a team doing modelling of pollutants adsorption on activated carbon and you have a grant. You can contact other researchers to share the grant if they provide the laboratory settings for the validation experiments. Another scenario is that you are investigating the key performance indicators of digital business and you want to interview the CFO of a certain company. Take the chance, the worst that can happen is that the collaboration does not happen, in which case you will remain as you are.
• Post new content This will show others you are active. Your posts also indicate what you are paying attention to. For example, you can post news about advances in the field to spark conversations. Other ideas are writing articles on LinkedIn and sharing content from external platforms  – articles, journals, YouTube videos, newspapers – to generate discussions. Furthermore, you can spread the news about that paper you wrote which was finally accepted (don’t forget the link!). To take advantage of the personal side of LinkedIn you can also share the challenges you face in your research, and recommendations on best practices. Don’t forget to check for quality hashtags and to be fairly consistent, for example, posting twice a week.
• Join professional groups It is very likely there is a group of people working in your field. You can join and pose questions to generate interesting discussions (Firsh, 2017). Remember that this is a ‘social’ platform, so it is key that you engage with others. 

Things to remember

• Your LinkedIn profile is a living thing, and it needs to be kept up to date.
• Connect regularly to add new experiences or accomplishments. This will also help you track your career progress.
• Be your biggest supporter!

References :

Barlow, Sonya. “ Succeed with LinkedIn ”. AllBright Academy: Supercharge your career. 2020. Accessed 09 February 2021. 

Frisch, Lucy. “ 5 Tips to use LinkedIn in promoting your research ” Springer Nature. August 2017. Accessed 09 February 2020. 

Morcom, Tom. “ How researchers use LinkedIn effectively ”  Research to Action . 29 July 2020. Accessed 09 February 2021. 

van Alstyne, Jennifer. “ Is LinkedIn important for academics? ”  The Academic Designer . 24 January 2020. Accessed on the 09 February 2021. 

Many thanks to our Research Communicator, Phebe Bonilla, for writing this blog post.

How To Add Publications to LinkedIn

Everyone likes to boast about their skills to land a career they’ve always dreamt about.

LinkedIn is a great way to showcase your professional achievements, and adding publications is a great way to add credibility to your profile.

So, how can you add publications on LinkedIn?

You can add your publications to your LinkedIn profile by going to the settings and selecting the “publications” tab. From there, you can add your publications by title, author, and year. You can also add a link to the publication to make an impact.

Adding your articles to LinkedIn enables you to reach a larger audience and grow your business.

So, if you’re longing for a step-by-step guide, you’re at the right place. We will show you how to add your publications to LinkedIn in just a few easy steps. Let’s get started!

Benefits of Adding Publications to LinkedIn

What types of publications can you add to your profile, step-by-step addition of publications, parting words.

Adding publications to your LinkedIn profile can have several benefits.

For one, it allows you to showcase your expertise and accomplishments in your field. This can help you attract new clients or customers and recruiters who may be interested in hiring you.

Furthermore, adding publications to LinkedIn can help you build credibility and authority .

By sharing your articles and other publications, you can establish yourself as an expert in your field, which can help you attract more business opportunities.

You can add a few different types of publications to your LinkedIn profile.

These include the following:

• Articles – You can share articles you’ve written, whether published in a magazine or online . Be sure to include a link so people can read the article themselves.
• Books – If you’ve authored a book, you can add it to LinkedIn. Include information such as the title, author, and year of publication.
• Reports – If you’ve written a report, such as a white paper or research study, you can share it on your LinkedIn profile. As with articles and books, be sure to include a link so people can access the report.
• Presentations – If you’ve given a presentation at a conference or event, you can link it to your profile. Include information such as the presentation’s title, date, and location . Also, if you have a video or the link to the presentation, you can add it to your profile.

Let’s look at the steps to add the publications to your profile.

The process of adding the links of your publications to LinkedIn is simple.

Follow these steps:

When adding new authors, they can choose to include the publication in their profiles (or not). Until the writer’s consent, their names will not be attached to the publication, and the article will not appear on their profiles.

As we’ve seen, adding publications to your LinkedIn profile can be a great way to showcase your expertise and build your credibility.

By taking some easy steps, you can make your LinkedIn profile more informative and engaging – and increase your chances of standing out to potential employers.

When adding a publication to your LinkedIn profile, you’ll have the opportunity to include a description. This is where you can provide more information about the publication, such as what it’s about or what you accomplished. Keep the description brief and focused; you don’t want to overwhelm readers with too much information.

If you’re not the author of a publication, you can still add it to your LinkedIn profile. You can include your role in the publication in the description. For example, if you’re an editor, you can write “edited by” followed by your name.

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Make LinkedIn Work for Your Research

← go back to the impact challenge table of contents.

 Many academics use LinkedIn “just in case someone contacts them.” You probably even already have a LinkedIn profile. Our job this week is to make your LinkedIn profile even better so that others will be  eager to contact you . We’re also going to build out your network a bit, so others can see the work you’ve done.    For this week’s challenge you’re going to:

• Highlight your best work
• Connect with other scholars
• Create a profile that presents the best version of you and also doesn’t need a lot of regular maintenance

This challenge assumes you have a LinkedIn profile already set up. If you don’t, head over to LinkedIn to set yours up. You’ll provide your first name, last name, email address, and a password. Voila! You’re ready to follow along.

Step 1: Create a solid, low-maintenance profile

You want to create a profile that presents the very best version of you and also doesn’t need a lot of regular maintenance (because who has time for that?). You’ll do this by writing a headline and summary that makes it clear, in general terms, why you’re a talented scholar. We’ll be discussing the importance of a professional headshot (and we’ll be providing free ones) in next week’s challenge, so we’ll be brushing over the photo upload in this chapter.

Make yourself memorable with a good headline

LinkedIn includes a short text blurb next to each person’s name in search results. They call this your “Headline,” and just like a newspaper headline, it’s meant to stimulate enough interest to make the reader want more.    Here are some keys to writing a great LinkedIn headline:

• Describe yourself with the right words:  Brainstorm a few keywords that are relevant to the field you’re targeting. Spend a few minutes searching for others in your field, and borrowing from keywords found in their profiles and headlines. For instance, check out Michele V. ’s headline: “Innovative Speaker; Founder of CulturalCo; Educator; Cultural Intelligence, Diversity & Dispute Resolution Expert.” Right away we know Dr. V’s expertise. Your headline should do the same.
• Be succinct:  Never use two words when one will do. Barbara K. , who works in biotech, has a great headline that follows this rule: “Microbiologist with R & D experience.”
• Show your expert status:  Think about what makes you outstanding or unique, in addition to your disciplinary knowledge. Do you have additional expertise across disciplines? Do you get particularly good evaluations from students? Do you sit on an an editorial board? Are you knowledgeable about a particular aspect of academic administration?  These are the additional things that make you great! Those with less experience – like recent graduates – can supplement this section by showing their passion for a topic. (i.e., “Computer scientist with a passion for undergraduate education.”)
• Use a tried and true formula to writing your headline: three keywords + the one thing that makes you unique = headline success, according to Laura Saluva . So what does that look like? Taking the keywords from (1) and a thing that makes you unique from (3) above, we can create a headline that reads, “Computer scientist with a passion for undergraduate education and experience in conceptual modeling and research management.” Pretty good, huh?

Well-written headlines are also key to making you more findable online – important for those of us who need disambiguation from similarly named researchers beyond ORCID, which we covered in Chapter 1 .

Add a photo

We’ll be helping you out with your headshot in next week’s challenge. For now, you may want to use the same photo you’ve used for your other online profiles so far.

Craft a compelling summary section

Your summary is an opportunity to provide a 50,000-foot view into your career and research to date. Don’t just use this section to repeat information found elsewhere on your profile. Instead, write a short narrative of your professional life and career aspirations, using some of the keywords left over from writing your headline. When writing your summary, aim to be specific and to make your reputation clear.    Don’t use technical jargon, but do provide concrete details about your research and why it matters. Make yourself a person, not just another name in a discipline. Describe what you’ve done and why it matters .    Here’s a short example:  Nicole Allen , open access advocate, explains to profile viewers that:     

Step 2: Connect With Other Academics

LinkedIn is primarily about creating and building professional relationships, so you’ll want to connect with others and cultivate those relationships.    Connecting with other researchers on LinkedIn is just one more way to build an audience for your research. Connections help you maintain relationships with past and current colleagues, who are likely interested in the work you’re doing and want to read about it.    It’s surprisingly easy to find people you already know and add them to your network on LinkedIn.

• Enter your email address. LinkedIn then suggests connections based on your contacts. Unlike Twitter (covered in Chapter 3 ), an important rule to follow for LinkedIn is to only select connections you actually know and feel comfortable asking to keep in touch (former collaborators, co-workers, and friends are good choices).

When connecting, it’s a nice touch to send a message saying hello. Networking is  all about building meaningful relationships , not how many people you have in your virtual Rolodex. Let people know you’re new to LinkedIn and experimenting with it!

Limitations

LinkedIn is a decent tool for professional visibility, but it’s not without its headaches. Chief among them is that it’s yet another information silo (and that’s why you’re setting up a profile that’s going to be easy to maintain, so you don’t have to update it but once a year.) LinkedIn is also overzealous with their notification emails, sending more in a month than most of us would care to receive in a year. Luckily, they’re easy to turn off. Your homework will be to fine tune your LinkedIn settings.    Another limitation isn’t with LinkedIn exactly. What do you do if you’re an early career graduate student without much to showcase yet? Luckily (and especially if you’re a humanities scholar)   MLA has you covered . Among their recommendations? “Develop your LinkedIn profile before you really ‘need’ it.” Solid advice.

Add your best work

First things first: get at least three of your most important publications onto your profile, add some eye-catching content, and make sure your accomplishments are in order. To add publications:

• Go to your profile page (Me > View Profile).
• Select the down arrow in the blue box labeled “Add profile section”
• Click the down arrow next to “Accomplishments” (your screen may flicker or seem to freeze when you do this; it’s okay. You may also have to then return to the down arrow in the blue box. When you do so, the “Accomplishments” list will be expanded).
• Click the “+” next to “Publications.”
• Add the basic publication information manually (title, publication/publisher, date).

This is also where you can fill out more of your profile: your awards, patents, projects, certifications, etc.

Make yourself more "Googleable"

Next, you need to make it easy for others to view your profile. What good is a killer LinkedIn profile if no one can find it, or if your profile is so locked down they can only see your name?

• Check your “public profile” settings:
• At the top right, select “Edit Public Profile & URL”
• Publicly displayed (to anyone in the world)
• Displayed to all LinkedIn users
• Displayed to “your network” (to your connections, your connections’ connections, and to your connections’ connections’ connections – in other words, three degrees of connection)
• Displayed only to your connections.

You may want to have different settings for each group. What might others want to see? Your past experience, summary, and education, for starters. If you’ve added publications to your profile, you might want more people to see those.    This is also where you can customize your LinkedIn URL, should you choose. Most people customize it to match their name or their Twitter handle to keep consistency across their “brand.”

Customize your notifications and settings

Make sure your settings are set the way you want them.    From your profile page, choose “Me,” and then choose “Settings & Privacy” from the drop down menu. Step through each of the pages: Account, Privacy, Ads, Communications, and scroll down to change your settings (you’ve already gone through the Privacy settings, but please  take this opportunity to double check them).

Expand your network

Be specific

William might take 10 minutes out of his day to write a recommendation for me, so I shouldn’t waste his time. That means telling him exactly why I want to meet Mike: what Mike does that interests me (he’s a genomics researcher), and what I’m looking to get out of an introduction (an opportunity to tell him about my great research idea: widgets for genomics researchers).     

Include a “pitch” as to why an introduction would be valuable

Likewise, I should make it clear what Mike would get out of meeting me. What do I bring to the table? In this case, it’d be the chance to learn about a well-received new widget, and a future NSF grant opportunity.     

Show appreciation, and also provide William with an “easy out”

William’s time is valuable, so I should make it clear that I’m thankful that he’s considering writing an introduction. A good way to do that in addition to saying thanks is to give him a way to beg off without feeling too guilty.     

Two additional rules for special scenarios are: 1) If we didn’t know each other well, I’d want to remind William how we met, and 2) If William does introduce Mike and I, I should follow up with an update and thanks.    One final note: keep your requests for introductions to “2nd degree connections”– that is, friends of friends – because your chances of getting a meaningful introduction to a stranger through a friend of a friend of a friend depends on too many variables to be successful .    Congratulations on completing this week’s challenge! And be sure to visit LinkedIn’s Help Center for assistance with questions, user forums, and additional ways to make LinkedIn work for you and your research.

Content for the OU Impact Challenge has been derived from “ The 30-Day Impact Challenge ” by Stacy Konkiel © ImpactStory and used here under a CC BY 4.0 International License.    The OU Impact Challenge is licensed CC BY 4.0 , unless otherwise noted.

11 Best Practices on How to Publish an Article on LinkedIn and Best Promote It

• In LinkedIn
• Last revised on April 13, 2024

26 Comments

• Read Time 12 mins

Table Of Contents

If you have never blogged before, the LinkedIn publishing platform gives you an extremely easy way to share your story with the world. You don’t have to worry about signing up on another blogging platform or dealing with complex issues like launching your own website. Furthermore, the process of publishing is extremely intuitive and easy to understand. In other words, if you are a professional looking for a blogging outlet to enhance your personal brand there is no excuse NOT to use the LinkedIn publishing platform.

If you’re a business, there’s good news as well: LinkedIn recently announced that you can now publish articles on your Company Page as well following the same process. This way, there’s an even better link between your brand and your blog content. In addition, this feature gives your company an opportunity to showcase a key employee by crediting them as post writers.

Let’s take a deep dive into LinkedIn article publishing.

What Article Should You Publish on LinkedIn?

Once you see the potential for your content on LinkedIn, the challenge becomes the following:

• If you have never blogged before but you want to improve your professional branding on LinkedIn, what should you blog about? Typically, you’ll blog about your area of expertise. In the process, you can show how much of an SME you are.
• As a company, how can you leverage this new publishing platform for your social media marketing, social selling, or  employee advocacy efforts ? For example, an employee can write about how they enjoy working for your company. 
• If you are already a blogger or content creator, should you publish unique content on LinkedIn or write something new? Or between these options, you can repurpose existing content into a slightly different format for LinkedIn.

My answers to these questions and types of content creators are as follows:

Professionals Who Have Never Blogged

What professional legacy do you want to leave to your network and colleagues? What advice would you give a college grad looking to apply for a job at your company? How would you teach what you do to a new employee as part of their orientation? You now have the ability to take that same knowledge and share it with the world. 

You don’t have to blog every day; on the contrary, consider adding a few paragraphs of your thoughts on a monthly or even quarterly basis to help Pay It Forward and indirectly showcase who you are as a professional. Remember that the content you publish on LinkedIn will become part of your LinkedIn Brand and the way that others perceive you, so make it count! An hour of your time each month can make a profound impact on the professional lives of others. Just as important, it will undoubtedly serve your professional branding well in the long term.

From a content marketing perspective, you can understand the potential that the LinkedIn publishing platform has for your content to be seen by a larger audience. You might want to consider syndicating your blog content by republishing it on LinkedIn. However, LinkedIn’s SEO is probably stronger than yours, meaning that they might outperform your own website for that content. Another approach is to repurpose your longer blog content into 300 to 500-word summaries for LinkedIn with a link to the full post. The LinkedIn algorithm always changes how much visibility it gives articles in its feed. Therefore, I would experiment with the above, measure the results, and fine-tune the strategy for best results.

Content Creators

There’s no question that it is tempting to copy our content from other sources here or paste a summary of our content on LinkedIn with a link elsewhere as some people that I highly respect in the industry have suggested. However, I want you to consider going back to our organic roots in blogging. When we blog, we blog for our own community, right? To share our knowledge and attract those that we can help, either through our knowledge or our products or services, right? 

In the case of LinkedIn blog publishing, it’s not about building our community, but serving the LinkedIn community , and in doing so indirectly building a new community here inside of LinkedIn. For that reason, any content that I publish here on LinkedIn will be unique content that appears here first in written form. I also plan to gear the topics that I blog about here towards the unique demographic that is LinkedIn.

Now that you have a reason to blog on LinkedIn, let’s discuss how to publish an article on LinkedIn.

How to Publish an Article on LinkedIn

Learning how to publish an article on LinkedIn is easy. In short, you’ll start the same way as you would with any other post that you create:

Navigate to your LinkedIn homepage, like you would any other time you visit the site.

At the top of your homepage, you’ll see the text box that says “start a post.” Underneath it, you’ll see the option to add a photo, video, event, or “write article.” Click on “write article.”

Once you click that you will automagically navigate to the following screen which becomes the main dashboard for your LinkedIn publishing efforts.

Continuing on the process, you will want to next add a cover photo. Simply clicking on the grey box where it says “No cover image uploaded” will allow you to select a photo on your computer for upload.

Once you’ve approved your photo, LinkedIn will provide a box for your headline as you see below. Be sure to enter the headline in title caps and include relevant keywords. 

Next you enter the main text of your blog post. You can type the article into the text box by hand or drop it in from a word processing application. Either way, you can use basic text editing tools to tweak the appearance or content of your text.

Once you are ready, simply click the Publish button and LinkedIn will display the next pop-up encouraging you to share your new article with your network.

Once you share your article by clicking “Publish,” you are now a published author on LinkedIn! Congratulations!

Best Practices in LinkedIn Article Writing

Of course, it’s easy to learn how to publish an article on LinkedIn, but harder to learn best practices. After all, looking good on LinkedIn requires that you know how to say what you mean in a clear, professional way. These best practices are similar to blog writing best practices as well, but they bear to be repeated. 

1. Craft a Title That is Short, Sweet, and Gets to the Point

Remember, your blog post title is the first impression that most people will get. It’s a lot like your resume when job hunting, in that both the resume and the post title help determine if people are interested in it. And by not “writing a book” with a long title, you’ll honor people’s time and encourage them to read on. Finally, make sure the title is accurate, so people don’t feel like they’re victims of bait and switch.

2. Use a Relevant Cover Image

Don’t make your LinkedIn blog post just a block of text. Instead, provide some kind of cover image that can pique people’s interest in your blog. A cover image is what we call the first picture when you open a web page, and in some places, you’ll also see the cover image as part of the preview, along with the title. With that in mind, you don’t need to put a lot of work into the cover image. If you have your own, awesome. Otherwise use a site like Unsplash to find a royalty-free picture that reflects your article and brand.

3. Use Headings to Organize Your Content (for you AND the reader)

See how I divide up the paragraphs, try to keep them short, and use headings for each point? There is a reason why I do this.

Do you ever feel like an article drags on and on, with no relief in sight? Your LinkedIn blog post will be like that, without headings. These organize your content so that people can read it more easily. Better yet, they can skim the blog article later to extract important information, as needed. Plus, you’ll get added opportunities to insert keywords.

4. Use Plenty of Blank Space

Similar to the need for headings is the desirability for blank space. In this case, you should use very short paragraphs as part of how to publish an article on LinkedIn. You might also want to include bullet points and lists, both of which help readers consume your content quickly. Remember, LinkedIn audiences are typically busy professionals, so you don’t want to waste their time.

5. Use Visuals

Sometimes, people like to see information presented visually. As the saying goes, sometimes a picture is worth a thousand words. There are several ways to use visuals in blog posts, such as charts, diagrams, and infographics. Infographics in particular are very effective at helping people remember information. That’s one reason why adding visuals is part of how to publish an article on LinkedIn.

How to Best Promote Your LinkedIn Articles?

Unfortunately, simply knowing how to publish an article on LinkedIn, and applying that knowledge, aren’t enough to get your content noticed. Instead, successful bloggers, both on and off of LinkedIn, need to know how to promote their posts. Luckily, I have some tips that will help you get the most out of your writing time and effort.

6. Make Sure Your Articles are Viewable by the Public (LinkedIn privacy setting)

A lot of people appreciate that LinkedIn limits the information that people can get from casual browsing. However, if you’ve written a LinkedIn article, then you probably want everyone to see it. After all, part of the purpose of these posts is to share your ideas, or your branded content, with others. To that end, you’ll want to set your privacy preferences so that everyone can read your blog posts.

Of course, LinkedIn has a procedure to make your posts accessible without exposing all of your private information. You can find the options on LinkedIn’s help site, but briefly, you can make just your content public, or your content AND your profile public. 

7. Show Your Articles in Your Profile’s Featured Section

Besides making the article public, you can showcase your articles in your featured section. This is a new option for your LinkedIn profile, and you can put as much content in that section as you want. LinkedIn has written an extensive post on the Featured section. 

Why do this? Simply put, if you add articles to your featured section, they become an even more important part of your branding. This is true, whether you’re speaking as an individual professional, an SME, or a key corporate employee. Either way, you don’t want to pass up this opportunity.

8. Share Your Article on LinkedIn, Social Media, and in Your Newsletter (if you have one)

Once you have obtained a post-sharing link from LinkedIn, you can add it to other social media sites. For instance, you might share it on your Facebook or Twitter pages. In addition, if you wrote the post as branded content that advertises your employer or company, you might have permission to share the post to corporate social media accounts. Finally, you can share the article through a corporate or personal newsletter. All of these options help drive traffic to your article.

9. Consider sharing the article with individual people on LinkedIn

If you think that someone might be interested in your article, feel free to share it with them. In this case, send them a message with a link to the article and encourage them to read it. Just beware as this could be seen as spammy if you are not careful with your messaging. It’s important that you only send relevant articles to people, and that you do not send them to the same person very often.

10. Engage with Engagers

Make sure you reply to commenters and thank people who share your article across LinkedIn. Remember, time is valuable, and people that engage with LinkedIn blog posts or articles have given you a significant amount of it. In addition, that engagement is driving more people to read your article. Thanking them, answering their questions, or otherwise engaging with people that pay attention to your ideas is the least you can do.

11. Measure the ROI of Your LinkedIn Articles

Outside of your own Google Analytics, if you have links back to your website, LinkedIn has detailed analytics about how each of your posts performed. To view LinkedIn’s analytics for your blog posts, navigate to your profile. Under the activity section, select “articles,” then pick the one you want to see information about. Click on the “x views” item, and you’ll get who has read your article, along with who engaged, and more. From here, you can determine if your article is reaching the right people, and how effective it is overall.

Learning how to publish an article on LinkedIn is relatively easy. If you compose your content in a word processor like Google Docs or Word, posting it on LinkedIn is little more than drag and drop. However, posting your article is just the beginning. Rather, you need to use blogging best practices and promote your posts effectively. If you are successful in both those areas, you can get significant ROI with minimal hassle and few overhead costs. For professionals that want to distinguish themselves online, there are few options that are as effective, or as easy, as LinkedIn blogging.

Looking for some more LinkedIn advice? Check out these other articles from this blog:

• How to Create a Killer Company Page on LinkedIn in 12 Easy Steps
• The 11 LinkedIn Privacy Settings You MUST Understand and Manage
• The Top 15 LinkedIn Tools to Grow Your Business in 2024
• Who are LinkedIn Influencers – and How to Become One
• 17 Must-Have Items for Your Professional LinkedIn Profile to Shine in 2024

Hero photo by Nathana Rebouças on Unsplash

• Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

My journey is on through thick’s and thins.

Hi Neal, Today is ” Autumn Equinox”. Equinox comes only twice in a year. Please, be in touch till next equinox.

I have Linkedin platform in Spanish, so I know all the new features come late for me, but this new feature is still absent in my profile. I am eager to use this tool.

I’m sure it will be coming soon Alejandro – but I would still use the link I mentioned in http://maximizeyoursocial.com/how-to-apply-for-early-access-for-new-linkedin-publishing-platform-171/ to apply for early access!

Thanks, as you said I´ll wait, but to apply for early access! is no more. The waitlist is closed now.

Bummer Alejandro!

Thanks for sending me this information.

You’re very welcome!

Congrats Neal . looking forward to your postings there ..

You say: If you have never blogged before but you want to improve your professional branding on LinkedIn, what should you blog about?

That is for me hard to understand, that people get access to the publishing platform and have never posted or written any blog. Here I doubt LinkedIn to see their writings as helpful for others. People may have an expertise, but being able to write should be a prerequisite here.

Best regards Karin

Thanks Karin – and I agree 100%! It’s time for professionals to voice their experience and expertise to help others and improve their personal branding!

YES i want to publish my work with LinkedIn. Please, give me details.

Hi Dharmavir, in addition to this post, please see other posts that I’ve published directly on LinkedIn which can help you: https://www.linkedin.com/in/nealschaffer/detail/recent-activity/posts/

I know you Mr.Karin. My memory is so sharp that if i interact with some one and after a long time his recorded voice is broadcast ed i can immediately recollect the person. Have you read about Prithee RAJ cHAUHAN . he had a poet friend who had a gifted quality to locate the voice from a distance that is known as shabad bhedi ban on this concept drone missiles are fired.

Mr Karin please stop this hide and seek game and let me proceed further.

The best way to write a blog about your business is to be honest about the work your company does and describe it in your own words. Nothing customers like more than real things.

Agree 100% Arjun!

Honestly, it’s about authenticity, not about positioning, ie image enhancement.

The power of example is the strongest of them tools. Nice article.

Appreciate that comment Alexandra – thank you!

Thanks Neal. I just got my approval today. As a blogger and speaker, I find this very exciting.

Question, As someone who already does about three new blog posts per week, can I publish my blog post on the LinkedIn site, or should I only put exclusive content on this platform?

Congrats Brent! As for your question, the answer is here: https://www.linkedin.com/today/post/article/20140307013745-235001-how-will-you-use-the-linkedin-publishing-platform

Dear, thanks for your love,care and support–dharambindra

I am thankful to my coach/peer by introducing me to your link. Since many days i was shooting arrows in dark to know more about LinkedIn. I enjoyed in formations given by you. I would like to be in touch with you to learn more from you.I’ll be heartily grateful to you if you help me to keep abreast regarding various innovative developments.

Glad to be of help!

Thanks Neal, I am very intrigued by this Linkedin tool, and looking forward to using it.

Thanks Michael. I’ll continue to update my experience with the tool as we move forward!

Comments are closed.

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Influencers, how to highlight a scientific paper on linkedin post get your paper noticed.

In this article, we'll explore how to highlight a scientific paper on LinkedIn post and other social media platforms by highlighting the key elements of a successful social media strategy. Whether you're a seasoned researcher or just starting out, these tips can help you make the most of social media to promote your scientific paper and advance your career.

How To Highlight A Scientific Paper On LinkedIn?

How to promote your scientific paper on other social media, people also ask.

Whether you're a seasoned researcher or just starting out, these tips can help you make the most of social media to promote your scientific paper and advance your career .

.vaecwt-y51p0m{color:inherit;font-size:inherit;-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:1px;}.vaecwt-y51p0m:hover{-webkit-text-decoration:underline;text-decoration:underline;}.vaecwt-y51p0m:hover::after{content:" #";opacity:0.6;-webkit-text-decoration:none;text-decoration:none;} How To Promote Your Scientific Paper Through LinkedIn?

12 - How to share your research on LinkedIn?

Create A Comprehensive LinkedIn Profile

A well-crafted LinkedIn profile can help increase the reach of your paper by showcasing your credentials and research experience. Make sure your profile is up-to-date and includes a professional profile picture, a clear headline, and a detailed summary of your background and research interests.

Share Your Paper On LinkedIn

Once you've published your paper, be sure to share it on LinkedIn. Write a brief summary of the paper, highlighting its key findings and significance, and include a link to the full paper or to the journal website where it was published. Use eye-catching images or graphics related to the paper's subject matter to make your post more visually appealing.

Utilize Hashtags

Hashtags are a great way to increase visibility on LinkedIn, especially for the scientific content . Use hashtags relevant to your paper's field of study, as well as any broader scientific or academic hashtags. This will help your post reach a wider audience and attract interest from relevant professionals.

Tag Relevant Parties

Tag the authors of the paper, as well as any relevant academic institutions. This will increase engagement and reach, and give credit to those who contributed to the research.

Engage With Your Network

Engage with your network by responding to comments, liking and sharing relevant posts, and connecting with new professionals in your field. The more active you are on LinkedIn, the more likely you are to reach a larger audience and promote your paper effectively.

Utilize LinkedIn Groups

Join relevant LinkedIn groups in your field and actively participate in discussions. Share your paper with the group and engage with other members. This can help you reach a larger audience and connect with professionals who are interested in your research.

By following these tips, you can effectively promote your scientific paper through LinkedIn and reach a wider audience of professionals in your field. Happy sharing!

With over 700 million users, LinkedIn is a powerful platform for scientists and researchers to share their work with a wider audience. Here's a guide on how to effectively highlight your scientific paper on LinkedIn and get it seen by a larger network of professionals.

Write A Brief Summary

Start by writing a brief, but an impactful summary of your paper. Focus on the key findings and significance of the research, and keep the summary concise and engaging. Be sure to include a link to the full paper or to the journal website where it was published.

Take Advantage Of Hashtags

Hashtags are a great way to increase visibility on LinkedIn, especially for the scientific content. Use hashtags relevant to your paper's field of study, as well as any broader scientific or academic hashtags. This will help your post reach a wider audience and attract interest from relevant professionals.

Identify The Authors

Use eye-catching images or graphics.

Images and graphics can help make your post more visually appealing and engaging. Choose an image or graphic that is related to the subject matter of your paper, and be sure that it is of high quality.

Keep It Professional

Remember to keep your post-professional, and avoid any inaccuracies or overstatements when summarizing your paper. Your LinkedIn profile is a reflection of your professional image, so be sure to maintain a high level of quality and professionalism in your posts.

Social Media for Scientists - How to Promote Your Research

Choose The Right Platform

Different social media platforms have different strengths and audiences, so choose the one that makes the most sense for your research. Twitter and ResearchGate are popular platforms for researchers and scientists, while Facebook, Instagram, and LinkedIn are better suited for more general audiences.

Use Hashtags And Tag Relevant Parties

Hashtags and tagging relevant parties can help increase visibility and engagement on social media. Use relevant hashtags for your field of study and tag the authors of the paper and any relevant academic institutions.

Engage With Your Audience

Engage with your audience by responding to comments, liking and sharing relevant posts, and connecting with new professionals in your field. The more active you are on social media, the more likely you are to reach a larger audience and promote your paper effectively.

Consistently Post And Share

Consistently post and share updates about your research, including your paper. This will help you maintain a presence on social media and reach a wider audience over time.

What Are The Best Practices For Highlighting A Scientific Paper On LinkedIn?

To effectively highlight a scientific paper on LinkedIn, it's important to write a brief, engaging summary of the paper, use hashtags and tag relevant parties, utilize visuals, engage with your audience, and consistently post and share updates about your research.

How Do I Make My Scientific Paper Stand Out On LinkedIn?

To make your scientific paper stand out on LinkedIn, you can use eye-catching visuals, write a compelling summary of the paper, use hashtags and tag relevant parties, engage with your audience, and consistently post and share updates about your research.

What Is The Best Way To Promote A Scientific Paper On LinkedIn?

The best way to promote a scientific paper on LinkedIn is to create a comprehensive LinkedIn profile, share the paper on LinkedIn with a brief summary, use hashtags, and tag relevant parties. Joining relevant LinkedIn groups and participating in discussions can also help increase visibility and engagement.

In conclusion, promoting and highlighting your scientific paper on LinkedIn and other social media platforms can help you reach a wider audience and increase visibility for your research.

To effectively promote your paper, follow the tips above, so you can increase your chances of successfully promoting your scientific paper and reaching your target audience.

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How researchers use LinkedIn effectively

By Tom Morcom 29/07/2020

LinkedIn’s strong focus on business and employment-oriented content is atypical amongst social media sites and can make it a difficult platform to use for academic purposes. Less personal than Facebook and more formal than Twitter, using LinkedIn to effectively promote your research requires a different strategy. When employed successfully, LinkedIn has the potential to communicate your research to a corporate audience that is less likely to be active on other social media platforms.

When considering the type of content suitable to be posted on LinkedIn, it’s important not to feel limited to posting material relating to ‘business’ or ‘employment’ as concepts distinct from academic research. Your research output is the primary content that you are seeking to advertise and can, therefore, be treated as a service or product for the purposes of LinkedIn. Posting links to your research not only brings a wider readership to your important work, but also enhances your profile to give visitors an immediate sense of your specific research expertise. Links to your research could be headed by the combination of a key quote, a brief abstract of the article, and a set of relevant hashtags. Hashtag usage on LinkedIn is even more vital for ensuring the impact of your content than on Twitter – you should feel free not only to make use of general hashtags but also to include ones more specific to your research area.

While links to your research should form the foundation of the material you post to LinkedIn, the platform also offers opportunities to share other content that might not achieve the same levels of impact elsewhere on social media. Posting news about advances in your field is a great way to start conversations with other researchers or provide insights to a general audience. A unique quirk of LinkedIn is the success of text-only posts that do not include a link to another website or an image. Diary-type posts updating your research progress or longer posts demonstrating the relevance of your work to contemporary events are likely to generate high levels of engagement and allow you to offer a more comprehensive portrait of yourself as an academic than the likes of Twitter.

It’s also important to engage with other members of your academic sub-community on the site. The best way to increase the impact of your profile is to comment on the posts of people who you hope will engage with your research: a good rule of thumb is to comment five times as often as you post. Searching by hashtag is an effective way to find pertinent content and profiles. Joining relevant LinkedIn groups is another way to swiftly establish yourself in the networks of other academics, policymakers, or potential corporate partnerships. In short, don’t be afraid to reach out to others to kick start the conversation about your work!

LinkedIn lets you curate a polished profile that reflects your academic strengths and interests: your profile should ultimately become an exhaustive CV that gives a visitor a clear sense of the full breadth of your research. This material has the potential to reach a wide audience, creating beneficial and unexpected connections that increase the impact of your work.

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News from the ourresearch team, 7 tips to supercharge your academic linkedin profile.

Like 1.9 million other academics, you’ve got a LinkedIn profile. Along with the rest of us, you set it up to improve your visibility and to network with other researchers.

Well, we’ve got some bad news for you: your LinkedIn profile probably isn’t doing either of those things right now. Or at least, not very well.

The problem is that LinkedIn is built for businesspeople, not scientists; it’s tough to translate the traditional scholarly CV into the business-friendly format imposed by LinkedIn. So most scientists’ profiles are dull and lack focus on their most important accomplishments, and their networking attempts are limited to “friending” co-workers.

We’re going to fix that by giving you seven easy hacks to turn LinkedIn into a powerful tool for scholarly visibility and networking.  Today, we’ll help you supercharge your profile; then in our next post, we’ll show you how to leverage that profile to built a powerful professional network.

1: Bust down barriers to finding your profile

What good is a killer LinkedIn profile if no one can find it, or if your profile is so locked down they can only see your name?

 Your first job is to check your “public profile” settings (go to Privacy & Settings > Edit your public profile) to make sure people can see what you want them to.

What might others want to see? Your past experience, summary, and education, for starters; also include your best awards, patents, and publications. But don’t worry if you haven’t got the right content in place yet; we’ll fix that soon.

Next, double-check your settings by signing out of LinkedIn completely and searching for yourself on both LinkedIn and Google.

Are you findable now? Great, let’s move on.

2: Make your Headline into an ‘elevator pitch’

LinkedIn includes a short text blurb next to each person’s name in search results. They call this your “Headline,” and just like a newspaper headline, it’s meant to stimulate enough interest to make the reader want more.

Here are some keys to writing a great LinkedIn headline:

Describe yourself with the right words: Brainstorm a few keywords that are relevant to the field you’re targeting. Spend a few minutes searching for others in your field, and borrowing from keywords found in their profiles and Headlines. For instance, check out Arianna C’s Headline: “Conceptual Modelling, Facilitation, Research Management, Research Networking and Matching”. Right away, the viewer knows what Arianna is an expert at. Your headline should do the same.

Be succinct: Never use two words when one will do. (Hard for academics, I know. 🙂 ) Barbara K. , who works in biotech, has a great Headline that follows this rule: “Microbiologist with R & D experience.”

Show your expert status: What makes you the chemical engineer/genomics researcher/neuroscientist? Do you put in the most hours, score the biggest grants, or get the best instructor evaluations from students? This is your value proposition–what makes you great. Those with less experience like recent graduates can supplement this section by showing their passion for a topic. (I.e., “Computer scientist with a passion for undergraduate education.”)

Use a tried and true formula to writing your headline: 3 keywords + 1 value proposition = Headline success, according to career coach Diana YK Chan . So what does that look like? Taking the keywords from (1) and value proposition from (3) above, we can create a Headline that reads, “Computer scientist with a passion for undergraduate education and experience in conceptual modelling and research management.” Cool, huh?

Well-written headlines are also key to making you more findable online–important for those of us who need to disambiguation from similarly-named researchers beyond  ORCID .

3: Make yourself approachable with a photo

The next step to making yourself memorable to get a good photo on your profile. Here are three tips to remember:

Don’t tilt your head . Lots of folks, especially women, do this in photos to look more friendly, but it ends up making you look unassertive instead. Be confident.

Turn your shoulders; the straight-on post yells “mugshot. ”

Try posting an action shot, emphasizing for the viewer what you’re good at–for instance:

public speaking ,

field work ,

4: Hook ‘em with your Summary section

Now it’s time to encourage viewers of your profile to learn about you in more detail. That’s where the Summary section comes in.

Your Summary is an opportunity to provide a 50,000 foot view into your career and studies to date. Don’t just use this section to repeat information found elsewhere on your profile. Instead, write a short narrative of your professional life and career aspirations, using some of the keywords left over from writing your Headline. Here are three tips to help:

Be specific

Don’t use technical jargon, but do provide concrete details about your research and why it matters. Make yourself a person, not just another name in a discipline. Anthropologist Jason Baird Jackson does a great job of this:

“I have collaborated with Native American communities in Oklahoma since 1993, when I began a lifelong personal and research relationship with the Euchee/Yuchi people.”

Be up-front about what you want

Don’t beat around the bush when it comes to your professional goals. If you’ve done your job right, future employers, reviewers, students, and collaborators are probably reading your profile. Great. Now, what do you want to do with them? Let them know what you’re after, like scientist CW Hooker does in his Summary:

“I am always interested in discussing collaborations and future opportunities.”

Prove your value

Finally, use your Summary section to describe what you’ve done and why it matters. Elizabeth Iorns , breast cancer researcher and entrepreneur, explains to profile viewers that,

“Based on her own experiences as a young investigator seeking expert collaborations, Dr. Iorns co-founded Science Exchange. In 2012, after recognizing the need to create a positive incentive system that rewards independent validation of results, Dr. Iorns created the Reproducibility Initiative.”

 Right there is proof that she gets stuff done: she’s created solutions in response to service gaps for scientists. Impressive!

5: Give the scoop on your best work

If you’re a recent graduate or junior academic, it can be tempting to put all of your work experience on your LinkedIn profile.

Don’t do it!

Putting all of your positions on your profile can trivialize the more important work that you’ve done and make you look scattered.

Remember, your LinkedIn profile fills different role than your CV–it’s more of a trailer than a feature film. So include only the jobs that are relevant to your career goals. Mention a few specifics about your most important responsibilities and what you learned at those jobs, and save the gory details about your day-to-day work for your full CV.

A good rule for more senior researchers to talk mostly about your last 10-15 years of experience. Listing all of your past institutions will make for a monster profile that will turn readers off with too much detail.

After all, why would someone care if you were a lab assistant for Dr. Obscure at Wichita State University in 1985, when the more compelling story is that you’ve had your own lab since 2006?

6: Brag about your best awards and publications

Keeping it short and sweet also extends to discussing awards and publications on your LinkedIn profile. Highlight your best publications (especially those where you’re a lead author) and most prestigious awards (i.e., skip the $500 undergraduate scholarship from your local Elks club).

If you’re seeking an industry job, keep in mind that publications and awards don’t mean nearly as much outside of academia. In fact, you might want to leave those sections off of your LinkedIn profile altogether, replacing them with patents you’ve filed or projects you’ve led.

7. Add some eye-catching content

If LinkedIn were designed for scientists, it’d be much easier to import information from our CVs. Too bad it’s not. Nonetheless, with a little ingenuity you can make the site great for showcasing what scientists have a lot of: posters, slide decks, and figures for manuscripts.

If you’ve ever given a talk at a conference, or submitted a figure with a manuscript for publication, you can upload it here, giving viewers a better taste of your work. Add links, photos, slideshows, and videos directly to your profile using the Upload icon on your profile’s Summary and Experience sections. Consider also adding a link to your  Impactstory profile , so you can show readers your larger body of work and its popular and scholarly impact.

Want some inspiration? Neuroscientist Bradley Voytek has added a Wow Factor to his profile with a link to a TEDx talk he gave on his research. Pharmacology professor Ramy Aziz showcases his best conference talks using links to Slideshare slide decks. And Github repositories make an appearance alongside slide decks on PhD student Cristhian Parra ’s profile (pictured above).

You too can upload links to your best–and most visually stimulating–work for a slick-looking profile that sets you apart from others.

If you’ve followed our steps to hacking LinkedIn’s limitations for scientists, that drab old profile is spiffed up and ready to share. Now you’re poised to make lasting connections with your colleagues via LinkedIn, and hook potential collaborators.

But! You haven’t even scratched the surface of LinkedIn’s value until you use it to network. We’ll show you how to do that in the second part of our series. Stay tuned!

Do you have tips for crafting great LinkedIn profiles, or what you–as an employer–look for in a LinkedIn profile? Leave them in the comments below!

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How to promote your Work through LinkedIn

How-to-promote-your-work-through-linkedin.

Meredith Katz, Author Marketing, Wiley

May 01, 2014

2013 marked professional networking site LinkedIn’s ten year anniversary.  By the end of its first decade, the company netted 225 million members, with a growth rate of over two members per second. [1] Now with 277 million members, LinkedIn has the largest number of users of any online professional network in the world. [2] "LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today," according to Forbes. [3] “I’m often asked, ‘How important is it for those already near the top of their careers to be utilizing resource tools such as LinkedIn?’ Most times, these questions come out of not fully understanding what you can do with a LinkedIn account and profile,” says career coach John Crant of SelfRecruiter.com [4]

So, how can you harness LinkedIn’s vast audience and  successfully showcase and disseminate your published content?

Utilize your strongest promotional tool on LinkedIn - your profile. Make your profile a positive tool in promoting the circulation of your published content:

• Tell your entire story. Assess potential omissions in your profile - have you listed all of your occupational experiences?  Education? Awards? Prior accomplishments may seem small, ancient, or downright irrelevant, until you shift your perspective. LinkedIn users visiting your profile probably don’t know the narrative of your career. A lapse in your profile is a missed demonstration of growth and of ambition. An earlier achievement may not reflect your current work but it will enrich your profile ‘story.’ By establishing the scope of your achievements, you grow common interests, expand your circles, and increase access to you and your published content.
• Frame your profile. By positioning your most relevant accomplishments first, you increase the likelihood that a visitor will read them and continue reading. Your publications will default to the bottom of your page. Reposition ‘Publications’ to the uppermost portion of your profile, under ‘Experiences.’ Select ‘Profile,’ then choose ‘Edit Profile.’ Click the arrows on the top right side of the box you wish to move. Hold and drag the selected portion of your profile to their desired spot.
• Make it powerful and concise. Avoid verbosity. Cut out unnecessary qualifiers and weak verbs. Capture your accomplishments and other users’ attention with résumé action verbs , leaving them more compelled, and with more time, to read your published content.
• Be public. With LinkedIn’s vast user base, consider the scope of potential users as well as users you’d like to target your work to. Set your profile to ‘Edit.’ Scroll down to the ‘Connections’ section and select ‘customize visibility.’ Play around with the privacy controls of your account, such as tailoring your activity ‘broadcasts’ and ‘feeds.’ Examine how traditional approaches of disseminating your published content (e.g. live networking or print collateral) compare to technology driven ones. Set attainable goals for your LinkedIn use (such as increase monthly views by X%, make X number of connections) engage with the platform and measure your success according to your set goals.
• Highlight your work. When a paper is published or a book goes to press, add it to the publications section of your profile. . Title all publications precisely, list authors in contribution order, and add a live link to your articles. If relevant, consider including the number of citations your article has received, the Altmetrics score, or links to positive press coverage generated by your book or article. By listing your published work you create additional portals to your LinkedIn profile, promoting traffic to your page and circulation of your current and previous published content.
• Showcase your honors and awards. Have you won an award? Received an honor? Been featured in a major blog or magazine? List it under ‘Honors & Awards.’ Consider attaching related visuals such as corresponding images, videos, presentations, URLs, or documents as illustration of your achievement.
• Add images, videos, presentations, and documents. LinkedIn’s launch of the Professional Portfolio marked an increase in functionality, encouraging users to showcase their work in a new way - through upload of images, videos, presentations and documents. "From the analyst who makes annual predictions on tech trends to the 3D animator who is looking to fund a new short film, the opportunities are limitless for how professionals can now use the LinkedIn profile to help showcase these unique stories in a visual way," said Udi Milo, project manager at LinkedIn. Featured content must be public URLs hosted by LinkedIn or one of the approved services (including sites like YouTube, Pinterest, SlideShare, Spotify, TED and Twitter). Attached files are limited to 100MB size. To add images, documents, presentations, or videos to your LinkedIn profile, set your profile to ‘Edit.’ Under each of the entries in your ‘Summary’, ‘Experience,’ and ‘Education’ sections choose the square with a symbol icon. Click this to upload a file or link to content you wish to share. You can also move media samples from one section to another. Do this by clicking the drop-down menu under ‘Move this media to’ and choose the section of your profile you'd like to move it to. Then click Save. To rearrange items within the same section of your profile, click and drag them to the spot you want. Mix up your visual media with a variety of figures, images, photos, screenshots, video, and presentations. Remember, each time you change your visual content in Professional Portfolio, it displays on the news feed, showcasing your published content to other LinkedIn users.
• Create an ORCID ID . Open Researcher and Contributor ID ( ORCID ) is an open, non-profit organization that maintains an international registry of unique researcher identifiers and a method of linking research activities to those identifiers. You can include your ORCID ID on your webpage, when you submit publications, apply for grants, and in any research workflow to ensure you get credit for your work. [5]

[1] http://ourstory.linkedin.com/

[2] http://www.independent.co.uk/life-style/gadgets-and-tech/news/linkedin-passes-15-million-user-landmark-in-uk–including-five-mermaids-9186920.html

[3] http://www.forbes.com/sites/dailymuse/2012/07/06/your-linkedin-intervention-5-changes-you-must-make/

[4] http://onlinelibrary.wiley.com/doi/10.1002/jcaf.21935/abstract

[5] http://orcid.org/content/about-orcid

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• Demonstrated validity – sharing the data and documentation behind the research article is also a statement of confidence on the part of the researchers, a way of standing behind the work and asserting its quality. 
• Credit – publishing research articles is seen as the capstone of a scientific study…but there’s so much more that goes into each discovery, from research design and collecting and analyzing data to writing a peer review or serving as an editor. When more of the scientific process becomes public, researchers get academic credit for the work they do behind the scenes.

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There’s a widespread understanding that managing corporate culture is key to business success. Yet few companies articulate their culture in such a way that the words become an organizational reality that molds employee behavior as intended.

All too often a culture is described as a set of anodyne norms, principles, or values, which do not offer decision-makers guidance on how to make difficult choices when faced with conflicting but equally defensible courses of action.

The trick to making a desired culture come alive is to debate and articulate it using dilemmas. If you identify the tough dilemmas your employees routinely face and clearly state how they should be resolved—“In this company, when we come across this dilemma, we turn left”—then your desired culture will take root and influence the behavior of the team.

To develop a culture that works, follow six rules: Ground your culture in the dilemmas you are likely to confront, dilemma-test your values, communicate your values in colorful terms, hire people who fit, let culture drive strategy, and know when to pull back from a value statement.

Start by thinking about the dilemmas your people will face.

Idea in Brief

The problem.

There’s a widespread understanding that managing corporate culture is key to business success. Yet few companies articulate their corporate culture in such a way that the words become an organizational reality that molds employee behavior as intended.

What Usually Happens

How to fix it.

Follow six rules: Ground your culture in the dilemmas you are likely to confront, dilemma-test your values, communicate your values in colorful terms, hire people who fit, let culture drive strategy, and know when to pull back from a value.

At the beginning of my career, I worked for the health-care-software specialist HBOC. One day, a woman from human resources came into the cafeteria with a roll of tape and began sticking posters on the walls. They proclaimed in royal blue the company’s values: “Transparency, Respect, Integrity, Honesty.” The next day we received wallet-sized plastic cards with the same words and were asked to memorize them so that we could incorporate them into our actions. The following year, when management was indicted on 17 counts of conspiracy and fraud, we learned what the company’s values really were.

• EM Erin Meyer is a professor at INSEAD, where she directs the executive education program Leading Across Borders and Cultures. She is the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business (PublicAffairs, 2014) and coauthor (with Reed Hastings) of No Rules Rules: Netflix and the Culture of Reinvention (Penguin, 2020). ErinMeyerINSEAD

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San Augustine County Sheriff’s Office seeks help locating missing patrol dog

SAN AUGUSTINE COUNTY, Texas (KTRE) - The San Augustine County Sheriff’s Office is asking for your help finding a missing patrol dog.

According to the office, Canine Army was at large Wednesday after flushing an animal into a wooded area near his home on Hwy 87 near Crockett Lane.

They noted that Army is a patrol dog with records of criminal apprehension and should not be approached. If Army is spotted, they ask that you notify law enforcement of his location.

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