business plan template fast food

Fast Food Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Fast Food Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Fast Food Restaurant Business Plan & Template

You’ve come to the right place to create your fast food business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their fast food businesses.

Fast Food Business Plan Example

Below are links to each section of a fast food restaurant business plan sample:

Next Section: Executive Summary >

Fast Food Business Plan FAQs

What is a fast food business plan.

A fast food business plan is a plan to start and/or grow your fast food restaurant. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your fast food business plan using our Fast Food Business Plan Template here .

What Are the Main Types of Fast Food Businesses?

There are many types of fast food businesses. The most common fast food restaurants serve hamburgers, fries, and soft drinks. Other common fast food establishments serve chicken, Chinese food, Mexican food, and pizza. There is a recent trend in fast food restaurants serving healthier options such as smoothies, wraps, sandwiches, and salads. A fast food restaurant can be centered around any food genre that is able to be prepared fast and in large quantities to serve multiple customers daily.

What Are the Main Sources of Revenue and Expenses for a Fast Food Restaurant?

The primary source of revenue for a fast food restaurant are the food and drink items sold at the establishment.

The key expenses are the costs to source the ingredients for the menu items, kitchen equipment and supplies, overhead expenses for the staff and rent, and any marketing costs the restaurant chooses to partake in.

What is the Difference Between a Franchise and Non-Franchise Fast Food Restaurant?

A franchise fast food restaurant is a business that is owned and operated by someone who has a contract with a larger company. That company provides the products, training, and marketing for the smaller business. A non-franchise fast food restaurant is a business that is independently owned and operated.

Franchise fast-food restaurants have a set of guidelines and standards to which they must adhere in order to use the franchise name. Non-franchise fast food restaurants do not have these guidelines and can vary greatly in terms of quality, cleanliness, and customer service.

How Do You Get Funding for Your Fast Food Business?

Fast food businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Another option for a fast food business is to obtain a small business loan. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options. This is true for a fast casual restaurant business plan or a takeout restaurant business plan.

What are the Steps To Start a Fast Food Business?

Starting a fast food restaurant can be an exciting endeavor. Having a clear roadmap of the steps to start a successful fast food business will help you stay focused on your goals and get started faster.

1. Write A Fast Food Business Plan - The first step in starting a business is to create a detailed fast food business plan that outlines all aspects of the venture. This should include market research on the fast food industry and potential target market size, information on your fast food menu, marketing strategy, pricing strategy and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your fast food business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your fast food business is in compliance with local laws.

3. Register Your Fast Food Restaurant   - Once you have chosen a legal structure, the next step is to register your fast food business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your fast food business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Fast Food Equipment & Supplies - In order to start your fast food business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your fast food business. Marketing efforts includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Where Can I Get a Fast Food Business Plan PDF?

You can download our free fast food business plan template PDF here. This is a sample fast food business plan template you can use in PDF format.

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai Pitch Deck Generator

Strategic Planning

See How Upmetrics Works  →

• Sample Plans
• WHY UPMETRICS?

Customer Success Stories

Business Plan Course

Small Business Tools

Strategic Planning Templates

E-books, Guides & More

• Sample Business Plans
• Food, Beverage & Restaurant

Fast Food Restaurant Business Plan

Planning on starting a fast food restaurant? It can be an excellent way to create a niche business, serve a diverse customer base, and make a great career in the food service industry, but you need detailed planning for it.

That’s where you need a business plan; it will not only help you secure funding but will also provide a roadmap for seamless business operations.

Need help writing a business plan for your fast food restaurant business? You’re at the right place. Our fast food restaurant business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How To Write A Fast Food Restaurant Business Plan?

Writing a fast food restaurant business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the whole business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Products and services:.

• For instance, your products and services may include menu items, combo meals, takeout and delivery services, combo meals, and catering services.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Business Overview

The business overview section of your business plan offers detailed information about your restaurant. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

• Vegetarian fast food restaurants
• Pizza chains
• Mexican fast food restaurants
• Asian fast food restaurants
• Sandwich shops
• Fried seafood restaurants

Describe the legal structure of your fast food restaurant, whether it is a sole proprietorship, LLC, partnership, or others.

Mission Statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, young adults, millennials, and busy professionals can be an ideal target market for a fast food restaurant.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, there is an increasing demand for healthier food options; explain how you plan to cater to this growing market.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your fast food business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Fast Food Menu:

Beverages and desserts:.

• For instance, dramatic style involves using longer & thicker lashes for a glamorous look.

Food Preparation and Safety Measures:

This section should explain your food preparation process, cooking methods, and how your business aligns with food safety regulations.

Special Services:

In short, this section of your fast food restaurant plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

• For example, fresh and quality ingredients, unique menu items, sustainability, and ethical practices could be some of the great USPs for a fast-food restaurant.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your fast food restaurant business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your fast food restaurant, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your fast food restaurant’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

• It should include key executives, master chefs, senior management, and other department managers (e.g. operations manager.) involved in the fast food restaurant operations, including their education, professional background, and any relevant experience in the food industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your fast food restaurant, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the restaurant industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your fast food restaurant business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample fast food restaurant business plan will provide an idea for writing a successful fast food restaurant plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our fast food restaurant business plan pdf .

Related Posts

Pizza Shop Business Plan

Food Cafe Business Plan

Library of Sample Business Plans

Top AI Business Plan Generators

Restaurant Business Plan

Business Plan Outline for Small Business

Frequently asked questions, why do you need a fast food restaurant business plan.

A business plan is an essential tool for anyone looking to start or run a successful fast food restaurant business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your fast food restaurant.

How to get funding for your fast food restaurant business?

There are several ways to get funding for your fast food restaurant business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your fast food restaurant business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your fast food restaurant business plan and outline your vision as you have in your mind.

What is the easiest way to write your fast food restaurant business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any fast food restaurant business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our   business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Growthink's Ultimate Business Plan Template

The world's #1 business plan template.

• Search Search for: Search Close

Fast Food Business Plan Template

The world’s #1 fast food business plan template — it’s the quickest and easiest way to create a winning fast food business plan, period.

• Quickly & easily finish your business plan
• Turn your ideas into reality
• Get funding from lenders & investors
• Dominate your competitors
• Increase sales & profits
• Trusted by more than 100,000 businesses
• Zero learning curve
• 365-day 100% money back guarantee
• Get the world’s best growth strategies & tactics
• Lifetime access and no recurring fees
• 365 days of free customer support
• “Insider Secrets to Raising Capital” ($299 value) included FREE
• “Productivity Secrets” ($197 value) included FREE
• … and much more!

It Took Us 17 Years to Create the Ultimate Fast Food Business Plan Template for You

Hi, I’m Dave Lavinsky, the co-founder and President of Growthink.

I’m honored and flattered to have been recognized as the world’s foremost business planning expert by BusinessWeek, Forbes and others.

Seventeen years ago we started writing business plans for entrepreneurs, executives and business owners like you.

During this time, we’ve helped over 100,000 entrepreneurs and businesses achieve great success.

Using this vast experience, we have created and constantly refined Growthink’s Ultimate Fast Food Business Plan Template to be the hands-down quickest and easiest way to create a professional Fast Food business plan that allows you to raise capital and build a strategically sound business.

100,000+ Satisfied Buyers

“Your Business Planning Template has been the single most valuable tool for helping me think more critically and strategically. So thank you.”

Michael Saletta

“I always thought writing a business plan was going to be very difficult – and that’s why I kept putting it off.

Growthink’s Ultimate Business Plan Template made it as easy as filling in the blanks and pressing ‘print.’ Thanks again.”

David Schleider

“I downloaded your template onto my computer, opened it up… and I actually was able to finish my business plan by the end of the day!”

Brett Perrine

“I bought your business plan template and raised $1,550,000 this year. Thank you for all you do!”

Wendy Drumm

INCREDIBLE FEATURES

You can finally create a professional Fast Food business plan in less than 1 day thanks to these powerful features of Growthink’s Ultimate Fast Food Business Plan Template:

Simply Fill in the Blanks

We’ve created simple, fill-in-the-blank exercises that guide you through all the key questions your Fast Food business plan must answer.

And we give you samples for every section of your plan.

Just type your answers directly into our template and you’re done!

Automatic Financials

Simply type in some numbers, like your salary and expected growth, and our template automatically calculates your complete 5-year financial projections.

You’ll have your Income Statement, Balance Sheet, Cash Flow Statement, and multiple charts and graphs completed in minutes.

Turn Your Ideas to Reality

If you don’t have an action plan for executing on your ideas, they’ll never materialize.

That’s why Growthink’s Ultimate Fast Food Business Plan Template includes an Operations Plan section.

This section takes you through our proven and proprietary process for creating an Operations Plan that will transform your ideas into reality.

Improve Your Strategy

Growthink’s Ultimate Fast Food Business Plan Template helps you build a strategically sound business.

It guides you through key questions about your company, marketing and operations strategies, and gives you tons of ideas for improvement.

For example, in the Marketing Plan section, you’ll see several of the best marketing tactics to get new customers.

Expert Answers

Our Ultimate Fast Food Business Plan Template “Members Area” gives answers to all your questions, plus access to our amazing customer support team.

Raise Money Faster

The content and format of our Ultimate Fast Food Business Plan Template is tailored to the wants and needs of investors and lenders, so you raise more funding faster.

Our formula works wonders — our clients have raised over $2.5 BILLION!

Lifetime Access

Once you purchase Growthink’s Ultimate Fast Food Business Plan Template, you have lifetime access to use it for any Fast Food business in which you’re involved, now or in the future.

There are no recurring or monthly fees for our template, just a one-time fee.

Zero Learning Curve

There’s no software to learn or install.

You simply download, personalize & print our Microsoft Word® and Excel® compatible Ultimate Fast Food Business Plan Template. And it works flawlessly on both PCs and Macs.

This is yet another way you save precious time!

365-Day Money-Back Guarantee!

Here’s our promise: Purchase today 100% risk-free because Growthink’s Ultimate Fast Food Business Plan Template comes with a full 365 Day 100% Money Back Guarantee.

If for any reason you are not delighted with your purchase, simply contact our friendly support desk and you will be promptly given a full refund… No questions asked!

Plus 2 Great Free Bonuses – Yours Free

Raise Funding in a Flash

When you order, we give you instant access to “Insider Secrets to Raising Capital” ($299 value) for FREE.

This program includes 15 expert interviews (both audio recordings and transcripts) we conducted with top investors, lenders and entrepreneurs who have raised funding.

The interviews teach you the keys to raising funding and the critical mistakes to avoid.

$299 Value – Yours FREE

Fast-Track Your Growth

We not only help you quickly and expertly finish your business plan, but we help you grow a thriving business.

We do this by giving you FREE instant access to our renowned “Productivity Secrets for Entrepreneurs” course ($197 value).

This program gives you the precise techniques the world’s most successful business executives use to achieve amazing success in less time than you’d ever think imaginable!

$197 Value – Yours FREE

Get Growthink’s Ultimate Fast Food Business Plan Template Right Now!

Even More Satisfied Buyers

“I knew I had to create a business plan, but I didn’t know how to go about doing that.

I was delighted that I could pick up your template with all the key components… just drop in my idea… and put it together in a way that hits all the key points and makes an impact with the investment community.

Obviously, the result is in whether or not you’re able to raise money…

We’re delighted because we were able to raise money, and we’re off to the races!”

Andrew Kessler

“I wanted to let you know that since I used your template, my business has improved dramatically and I am FINALLY starting to really grow.

You were right. I was able to easily create my financials (I was really scared about that going in) and editing the document was pretty straightforward.

And, then, a friend of mine introduced me to some angel investors. And when I showed them the business plan, they wrote me a check on the spot!.”

Scott Sofsian

“I purchased this product and it was amazing! Guess what? I got my loan and had 2 other offers.

My biz plan was done in 12 hours. Worth every penny!”

Maria Miranda

I wanted to thank you for the business advice around creating a compelling business plan.

I used your guidance and since then have raised more than $1 million in angel investment.”

David McGrath

“Dave’s business plan made all of this achievable. The excel spread sheets made it easy to provide forecasts and budgets.

When I had a question I just needed to call his team up. They were knowledgeable, helpful and friendly.

I highly recommend this product.”

Joseph Grimaldi

“It is my pleasure to write this glowing testimony concerning your business plan template. I am VERY pleased with this product and it has helped me complete my business plan.

I do not know how we would have achieved these results without your company’s product.”

Juan Zane Crawford

The Most Well-Regarded Business Plan Firm on Earth

For two decades the media has praised Growthink and looked to us for answers to their questions about business planning, raising capital and growing ultra-successful businesses.

We are the highest rated business plan firm on ResellerRatings.com (9.6 rating out of 10) and have had an A+ Rating with BBB since 1999.

Here’s a small sample of the 300+ media sources in which Growthink has been featured:

Frequently Asked Questions

Below are answers to your most frequently asked questions:.

Immediately upon purchasing Growthink’s Ultimate Fast Food Business Plan Template, you will be taken to our Member’s Area where you can instantly download our template and begin working on your business plan.

If for any reason you are not delighted with our product, simply contact our friendly support desk and you’ll be issued a full refund. You have an entire year to request a refund if desired.

Unlike other software that charges you a fee month after month after month, you only pay once for Growthink’s Ultimate Fast Food Business Plan Template and you own it.

You can create an unlimited number of business plans with Growthink’s Ultimate Fast Food Business Plan Template. Once you purchase it, you have lifetime access to use it for any business in which you’re involved, now or in the future.

Yes, Growthink’s Ultimate Fast Food Business Plan Template works flawlessly on both PCs and Macs.

Growthink’s Ultimate Fast Food Business Plan Template is designed for both established Fast Food restaurants and startups.

Yes , you can! Anyone can easily follow our basic instructions and create a great business plan quickly and easily. Plus, my expert team is available to help you if you have any questions.

More Feedback

Even more feedback from the over 100,000+ customers who love growthink’s ultimate fast food business plan template & other business plan templates.

“Before Growthink’s Ultimate Business Plan Template, I was really frustrated.

I knew I had to write my business plan in order to start my business. But I kept putting it off…because it seemed like it would be SO hard to do. And I wasn’t really sure how to write my plan.

But with your Template, within a few hours my business plan was done. What a relief! And now the business is really starting to grow.”

“Finding Dave Lavinsky and his Business Plan Template allowed me to take my dream of owning a business and make it a reality.

My investors and mentors have commented that my business plan is the most complete and informative plan they’ve ever seen.

Without you, I wonder if I would have been capable of raising the amount of capital I needed to start my own business and follow my dream.”

Bobby Wiltgen

I bought your business planning template and have been receiving your emails and videos for a few months now…

I just wanted to say thanks for cranking out such amazing work!

You’re doing an incredible job, and I know entrepreneurs everywhere are benefitting from it! Please, keep it up!”

“I want to say how impressed I am with the planning template product I bought from you. It’s saving me a ton of time and effort, and enabling me to develop a new plan so much easier and faster than before.”

Rick Braddy

“From an end user point of view, your template was perfect for putting my ideas on paper.”

Larry Graise

“I think this is a great tool for what you want to do. It is beautifully done!!! I am very impressed!”

Joyce Howze

“I had tried other business plan templates in the past, but yours is better.”

Edward Whitney

“I am in the midst of completing my plan, using your template. I have found it not only user-friendly but thorough (without being overwhelming) and professionally designed.”

Dr. Dwight Lysne

“This is amazing, thank you so much. I researched so many business plan templates and yours is so amazing and easy to follow.”

DeeEllen Jennings

“I didn’t feel I knew enough to write a business plan… But this is a very good and thorough template.”

Brian Serup

“Would you like some more positive feedback?

I sent the business plan, drafted using your business plan template to a trusted friend who is a retired CEO of a Fortune 500 company for comment.

Within 24 hours he got back to me, ‘… very professional presentation…’.”

Susanne Chess

“We review funding requests all the time. Dave Lavinsky is right: most of them don’t address what we need to see and totally miss the point. After recommending this product, we see them pass with flying colors, without fail.”

Marc Kneepkens

“Hi Dave, You are a wonder. Your Financial Business Modelling put in the Excel format is an excellent way to make entrepreneurs understand the basic concept of finances. Your direct involvement and assistance in my case is very much appreciated. “

Khai Levinh

“Thank you for creating a template par excellence. It’s one of the best ‘Business Plan’ templates that I’ve ever come across.”

Kevin Arjel

“Dave Lavinsky really understands how to create compelling business plans and raise capital, and his products succeed in infusing this knowledge.”

John Morris

“I just purchased your business plan template… it is exactly what I need… People think starting a new business in bad times is crazy, me? I say it’s the glue that holds us together! Thanks for your wisdom!”

Debbie Cooke Butcher

“Your business plan template has instilled hope and confidence in me. There are times I thought of giving up my dreams because I just could not deal with things like finances for a start up business.

As an individual, accounting and finances have never been my thing but with this template my dilemma becomes a walk in the park. Thus I am assured of success in business and also when persuading investors.

This template is a dream saver and I guarantee that no one will face disappointment.”

Fatuma Yussuf

“I was so happy to find your business plan template. It was just what I needed to get my new business started in the right direction. The template pushed me to think in areas I had not put much focus on before, and I was able to put all the information in a well laid out plan and have it look very professional.

When I approached the bank and they saw my business plan, they were blown away!

As they began to ask questions about my business and monies needed, I was able to answer without stumbling over my words because I had a well thought out plan. They told me they had never seen anyone so prepared to start a business as I was. This gave me great confidence as well as being able to secure a loan for all that I asked for and more!

Danell Fitzgerald

Please wait while you are redirected to the right page...

Fast Food Business Plan Template & Guidebook

Starting a fast food business can be one of the most lucrative endeavors for entrepreneurs. With the right planning and guidance, any aspiring restauranteur can build a successful eatery and create a long-lasting enterprise. The #1 Fast Food Business Plan Template & Guidebook provides invaluable insight into setting up a business, organizing finances, marketing effectively, and achieving success in the fast food industry. Unlock the secrets of this dynamic market with this essential guide!

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Fast Food Business [11 Steps]
• 10+ Best & Profitable Fast Food Business Ideas [2023]
• List of the Best Marketing Ideas For Your Fast Food Business:

How to Write a Fast Food Business Plan in 7 Steps:

1. describe the purpose of your fast food business..

The first step to writing your business plan is to describe the purpose of your fast food business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a fast food business:

Our mission at [Business Name] is to provide delicious and convenient fast food items to our customers in an atmosphere of friendliness and speed, while ensuring that employees are treated with respect and dignity.

2. Products & Services Offered by Your Fast Food Business.

The next step is to outline your products and services for your fast food business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your fast food business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your fast food business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your fast food business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a fast food business?

In order to run a Fast Food business, you will need the following equipment, supplies, and permits:

• Commercial kitchen equipment such as ovens, fryers, grills, etc.
• Food ingredients such as meat, vegetables, and other food products
• Restaurant furniture such as tables, chairs, counters etc.
• Cleaning supplies such as dishwashing detergent and scrub brushes
• Food storage containers
• A serving line or counter to serve customers
• A POS system or cash register
• Permits from applicable federal, state and local governments (such as tax licenses and health permits)

5. Management & Organization of Your Fast Food Business.

The second part of your fast food business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your fast food business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Fast Food Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a fast food business varies based on many different variables, but below are a few different types of startup costs for a fast food business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your fast food business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your fast food business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your fast food business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Fast Food Business Plans:

Why do you need a business plan for a fast food business.

A business plan is an essential tool for starting and running a successful fast food business. It outlines all the important aspects of the business such as the goals, market analysis, financial projections and budgeting, marketing strategies, key personnel and operations. Having a detailed business plan shows potential investors that you have done your research, thought through all the necessary details, and are serious and organized about starting your fast food business. Additionally, it helps you better understand your customer base and how to satisfy their needs.

Who should you ask for help with your fast food business plan?

You should consult a professional business planner or a qualified business consultant for assistance with developing a business plan for your fast food business. Additionally, you may benefit from seeking out the advice and guidance of a local Small Business Administration (SBA) member or other local services that offer assistance to small businesses.

Can you write a fast food business plan yourself?

Yes, you can write your own fast food business plan. The process is relatively straightforward, but can be time consuming. A basic fast food business plan typically includes the following sections: Executive Summary, Company Overview, Market Analysis, Competitive Analysis, Product/Service Offering, Marketing Plan, Operations Plan, Financial Plan and Appendices. Each section should include information about your company's mission and goals, target market and industry trends, strategies for success and potential risks. You should also consider including projections for future growth of your business and how you might address any potential challenges.

Related Business Plans

Home Inventory Business Plan Template & Guidebook

Home Inspection Business Plan Template & Guidebook

Home Decor Business Plan Template & Guidebook

Health And Wellness Business Plan Template & Guidebook

Hauling Business Plan Template & Guidebook

Hardware Business Plan Template & Guidebook

Handyman Business Plan Template & Guidebook

Hair Extension Business Plan Template & Guidebook

Handbag Business Plan Template & Guidebook

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Fast Food Business Plan Template [Updated 2024]

Fast Food Business Plan Template

If you want to start a Fast Food business or expand your current Fast Food business, you need a business plan.

The following Fast Food business plan template gives you the key elements to include in a winning Fast Food restaurant business plan. It can be used to create a takeout restaurant business plan, a quick service restaurant business plan or a traditional fast food plan.

You can download our Fast Food Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a Fast Food restaurant business plan sample:

I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Comments are closed.

Fast Food Business Plan Outline

Need a business plan? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB1 Business Plan
• EB2 Visa Business Plan
• EB5 Business Plan
• Innovator Founder Visa Business Plan
• UK Start-Up Visa Business Plan
• UK Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Start-Up Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Cannabis business plan 
• eCommerce business plan
• Online Boutique Business Plan
• Mobile Application Business Plan
• Daycare business plan
• Restaurant business plan
• Food Delivery Business Plan
• Real Estate Business Plan
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Fast Food Restaurant Business Plan Sample

May.22, 2015

Average rating 4.3 / 5. Vote count: 3

No votes so far! Be the first to rate this post.

Table of Content

Fast food flow chart – guick Service with a Smile

The fast food industry is booming, generating over 191 billion dollars in annual revenue and employing more than 10 percent of the U.S. workforce. The fast dining operations a fast food restaurant make up a segment of the dining industry called Quick Service Restaurants (QSR). Despite the fact the industry has already grown quite large, it business continuity plan checklist to expand as enterprising entrepreneurs develop new concepts and menus that are presented in the fast food restaurant business plan sample.

Quick Service with a Smile

Say “fast food” and most people think of hamburger eating establishments with drive-through windows. Yet, the QSR industry is much broader today, offering a variety of concepts and styles, and methods for the ordering and delivery of menu items. The legacy dining companies like McDonald’s, Burger King, and Wendy’s continue to thrive, but new eateries are appearing that expand the quick meal concept.

Recipe for success opening fast food restaurant

Originally, quick service places were walk-in establishments where customers went to the counter and ordered mostly pre-prepared items off a menu posted on the wall or at the drive-through. This basic style has bloomed into a variety of arrangements that include:

• Drive through window ordering only
• Order by phone or online and have the order ready for pick-up or request delivery
• Walk along a buffet style ingredient bar and request specific items
• Street vendors
• Food trucks and carts
• Fast casual (aka limited service or quick casual)
• Mall locations and kiosks

In every case, it is convenience and speed of service that places a dining establishment into the quick service eatery category. Price used to be one of the factors, but that is not necessarily true anymore. There are upscale QSRs today where the price of meals compete with regular dining places.

The QSR will have certain other characteristics:

• Limited menu with quick-fix selection
• No or minimal table service
• Counter service
• Fast service
• Almost identical menus within a chain

Fast casual adds a bit of a twist to the quick meal concept. The limited service dining places are included in the QSR industry, but they are really positioned in between the traditional sit-down and true fast food eateries. Quick causal has a menu that is more customized with a greater item selection of non-processed items, and they offer minimal table service. For example, patrons may order a grilled chicken salad at the counter, and it is delivered to the table. If customers want something else, they must go to the counter and ask for it.

Entrepreneurs interested in starting a new operating concern will need to consider all of the current styles and determine which will work best for the type of menu that will be offered at startup. On the other hand, there may be a brand new concept just waiting for development in the marketing plan for fast food restaurant.

Technology is having an impact on the QSR industry. For example, there are already dining places where customers can walk into the faster service eatery, order items on a digital screen at a kiosk, and then pick up the completed order at the counter. As technology advances, the QSR industry is eagerly adopting new technologies, and that could lead to new concepts.

The first step to an ideal business plan restaurant – come up with a concept

Creative entrepreneurs seem to have no limit to their imagination. Subway serves a sandwich selection and provides a small dining section. McDonald’s is family-friendly with many of the locations offering a playground. California Pizza Kitchen serves a lot more than pizza. The Cheesecake Factory offers over 250 menu items every day that are made fresh daily. Chipotle offers a trendy version of Mexican-inspired menu items.

There seems to be an endless variety of concepts – Indian themed foods, protein smoothies, chicken or chicken salad only, hot dogs, multi-course meals to go, Chinese food, ice cream, fish only, roast beef only, tacos, sandwiches only, salads, yogurt, trendy coffee concoction, and on and on it goes. Some eateries specialize based on their preparation methods, like The Cheesecake Factory.

The concept and the menu are naturally closely tied together. A gourmet hot dog diner would probably not choose a Chinese décor, for example. Everything must blend together which is one reason it is so important to complete one of the fast food restaurants business plans . This is a document that takes the entrepreneur step-by-step through the process from concept to financials. If certain elements do not mesh well, it will become apparent during the development process.

Before opening fast food restaurant consider trends

One of the challenges of being a restaurant owner is staying ahead of market trends. Consumer tastes and preferences change, and the eatery that does not stay on top of those trends could find itself losing customers to the next new concept. Trends come and go, but the following offers an idea of the kind of features modern and informed consumers are looking for on the menu or in food preparation.

• Only Fair Trade drinks served
• Only locally produced ingredients purchased
• Healthy salad options
• Organic food
• Low calorie options for favorite foods or low calorie options added to the higher calorie menu
• Only grilled and never fried menu items
• No processed foods
• Changing menus to reflect current health research
• Special diet menu items like gluten free foods, ingredients safe for diabetics, or heart healthy foods

Dining establishments must be much more transparent today as to what they serve, how it is prepared, the calorie count, the food content, and how ingredients are sourced. Price counts too, but not as much as it used to, depending on the type of dining establishment started. A dollar menu is popular at some establishments, but would not be popular at others because the concept does not support such inexpensive foods. The dollar menu is also quite impractical for most eateries because such a low-priced menu would not cover expenses.

Another trend is enabling customers to order via their smartphones and tablet computers, or via a website. Will the new enterprise be technology enabled? It is one way to differentiate the startup and especially appeal to the digital natives – the Millennials and Gen Z – who expect to use their technology for almost everything.

Elements of Success fast food business plan

Every successful operation has to consider certain critical factors directly related to success. Some are more important than others. One such factor is the location. Putting a hot dog stand next door to the country club that has a dining room may not generate enough revenue. Put that same hot dog stand on a downtown corner, near buildings where thousands of busy people are working in offices, or in a local mall, and lunch and/or dinner sales are going to be high.

On the other hand, a place with a drive-through window that serves biscuits for breakfast and hamburgers for lunch and dinner will want a location that has high traffic flow, especially at mealtimes. The location is also influenced by available lease space, required building modifications, and the monthly lease rate. Of course, the entrepreneur can also build a place from the ground up with the understanding that it will take a lot more startup capital.

Setting the Menu and Prices

Another important and related element is hours of operation which influences the meals that will be served. Will the fast service menu cover breakfast and lunch, lunch and dinner, or all three meals?

The menu must be more varied the more meals that are served. The hours of operation also impacts the required staffing level which in turn impacts operational expenses.

Franchise for start fast food?

Some entrepreneurs choose to buy a franchise. They do so because of the advantages a franchise offers, but never make the mistake of thinking a franchise guarantees success. That is not true. Establishing and growing a franchise takes a significant financial investment and real effort. Advantages include:

• The right to use the brand name which already has market familiarity
• Startup that is turnkey ready
• Access to in-depth training
• Availability of a well-developed operational model
• Access to tested marketing strategies
• Ability to access the knowledge of the corporate personnel
• Sometimes, easier access to capital through the franchising company

Instant brand recognition is a real asset to a fledgling enterprise. Consumers are already familiar with the menu, services, quality, and even the physical layout. People who search out chains appreciate the level of familiarity they have with the operation.

However, the chain operation is also subject to getting its reputation damaged when other franchisees perform poorly. There are millions of people who have had one bad dining experience and refuse to ever try any other restaurant in the same chain. Some go online and post comments like, “Don’t ever try any XYZ restaurant.” It is guilt by association.

All the advantages come with a price in the form of franchise fees which can be quite hefty. The ongoing support is the ROI for paying the fees in a timely manner. The franchise restaurant is not a good choice for an entrepreneur that wants to be in total control of things like hours of operation, menu, vendors, service level, marketing, and so on. Franchisors have a lot of restrictions, and the owner must be willing to play by corporate rules.

Operational and Strategic Planning

Getting ready for startup fast food business.

One of the best ways to understand how to write a high quality roadmap for success is to look at a fast food restaurant business plan sample. Most examples are written to an audience that includes investors and the owner, but always the owner. This is a document that addresses every critical element of the concern, creating a steady path of sustainability. Thousands of people start successful fast food operations every month, but it is not successful by accident.

When the final fast food restaurant marketing plan pdf is published, it contains all the elements of success. It proves the entrepreneur has carefully worked through the details, thought through what is needed to run a smooth enterprise, and identified what it will take to achieve sustainability. A successful startup is no small feat and never happens by accident. All the reasons a food operation is likely to fail are considered and addressed. The reasons include:

• Lack of adequate information about the competition
• Selecting a poor location
• Poorly designed fast food restaurant marketing strategies
• Lack of skilled staff or inadequate staffing
• Inadequate cash flow
• Difficulties obtaining the correct ingredients
• Poorly prepared food

With so many reasons contributing to potential failure, it is easy to start thinking this type of fast service enterprise is too risky. Yet, new operating enterprises are opened all the time, and many become the new fast service chains using the popular franchise model.

This is why it is important to write a document that does not skip steps. For example, the fast food restaurants marketing strategies can play a big role in driving customers to the restaurant. However, the marketing section of the planning document is just one section of several. A high quality document is thorough and attractive to readers, including potential investors.

We had a great experience with OGScapital

We had a great experience with OGScapital. They were quick, on top of the BCP, and got us exaclty what we needed. We also had an issue with completing a task in a certain time required and they were nice enough to help us out and allow us an additional week. Thank you Alex for all your help!

Writing fast food restaurant business plan

Ready to write a planning document? The standard sections include the following information:

• Executive Summary – The short summary gets right to the point as to what the fast service company will involve and what makes it unique. This is like a snapshot that captures the essence of the new company, providing a profile and stating the goals. It may also name the amount sought from investors or the amount of the bank loan requested.
• Company Description – This section summarizes the basics about the company. What is the concept? What can customers expect to find when they walk in the door? What is the décor or theme? What type of food will be served and during what hours? Who will own the startup? Are their partners? Where will the operation be located and in what kind of facilities?
• Management – This section offers a profile of the management. Small food establishments are often initially managed and operated by the owner. Larger ones with extended hours will need more than one manager to oversee staff. Who will manage the ongoing concern, and what are their qualifications, including education and experience? What is the management structure? How much will managers be paid?

This section also discusses the personnel plan. One of the many challenges the owner faces is keeping the operation adequately staffed. High turnover can quickly cause customer service problems. How will the management ensure it can keep positions filled and employees trained? Is there a need for a cook, cashier, counter staff, and maintenance or cleaning staff? How many shifts must be covered?

• Products and Services – This is the section where all the research effort into the menu and the sources of ingredients comes together. Provide a description of the products, giving details about the menu, ingredients, customer services, strategies for keeping the menu relevant and updated, and other information as necessary. Services can include things like delivery services or catering packages. Also, how will the ingredients be sourced, and what are the strategies for ensuring an uninterrupted flow? Are there reliable vendors lined up with contracts ready to be put in place?
• Industry, Competitor, and Market Analysis – Remember that one of the reasons for operational failure is due to lack of information about the competition. Every entrepreneur should do in-depth research on the local industry and competition. If unfamiliar with how to do this kind of research, have an experienced consultant conduct the research.

This section describes the industry, narrows the market, names the targeted market, presents the market characteristics, and defines a competitive pricing structure. Specifically, what is the target market, and what are the market needs? The competitive analysis is quite detailed. It addresses market share, barriers to market entry, market needs, and the potential for future competitors to enter the scene. One way to present the information is to do a table layout comparing various characteristics between competitors, on elements like theme, pricing, food quality, hours of operation, etc.

This is also a good place to describe the trends that impact the fast service industry and the market. That description is followed by a description of the specific trends the startup will encompass in its growth strategies.

• Marketing Strategies – The fast food restaurant marketing strategies sample demonstrates the overall path forward to get brand recognition and to grow the startup. The fast food operation needs a steady flow of customers – new and returning. In this section the owner discusses the strategy for penetrating the market and communicating with the market. What kind of promotions and advertising will be conducted? Is there a website that can be turned into a marketing tool? If the operation will sell catering packages or deliver lunches, for example, there is a need for a sales strategy to reach potential customers.

Marketing encompasses price, product, place, and promotion – the 4 Ps. Address each of the Ps, and the startup will be on its way to success.

• Financial Projections – Many entrepreneurs need help preparing this section. It is based on the market analysis and the operational setup. Developing prospective financial data is challenging because there is no historical data to rely on. The statements to include are the profit/loss statements, cash flow statements, balance sheets, and capital expenditure plans. The SBA recommends doing monthly or quarterly financial projections for the first year as a minimum. Another four years of projections are usually included also, but the numbers can be on a quarterly or annual basis.

Also included in this section of the business plan sample for fast food restaurant is any other useful financial information, like ratios, breakeven analysis, and trend analysis. Graphs are beneficial to readers. Also, what startup funding is needed, and what are the targeted sources? Is the owner investing personal funds?

Quality really does count when preparing the document. It counts for the startup owner and for potential investors. This is a living, breathing document too. Once the fast food restaurant business plan pdf is completed, it should not be banished to a drawer or left to linger in old work processing files. The document needs regular updating to keep the business on track.

If unfamiliar with how to prepare such a beneficial document, the most important step you can take is getting professional consulting help. There is too much at risk to take any chances with potential success.

Download Fast Food Restaurant Business Plan Sample in PDF

OGScapital also specializes in writing business plans such as business plan for a startup Subway , business plan for seafood restaurant , hot dog stand business plan , organic restaurant business plan , restaurant business plan and etc.

How to Start a Plumbing Business in 2024: A Detailed Guide

Vegetable Farming Business Plan

Trading Business Plan

How To Write A Textile Manufacturing Business Plan

Start a Vending Machine Business in 2024: A Detailed Guide

Oil and Gas Business Plan

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

• Purchase History

Fast-Food Restaurant Business Plan Template

Trusted by 1300+ Downloaders

What You Get

• A compelling & detailed pre-written Fast-Food business plan template in WORD
• A full & automatic Fast-Food financial plan model in EXCEL you can easily customize
• Customized text tailored to the Fast-Food business
• The ability to paste advanced charts and tables within a click
• No accounting or specialized financial knowledge needed
• A truly low-cost solution saving you time and money

Fast-Food Restaurant Business Plan Template Description

Our ready-made fast food business plan package includes a robust pre-written business plan in Word and a customizable automatic financial model in Excel tailored to the fast-food business. All you need is to spare a couple of hours customizing the documents to perfectly suit them to your own fast-food restaurant project. Your ready-made fast-food business plan is ideal to pitch your F&B venture to prospective investors and will you plan, execute, fund and launch a successful fast-food outlet. Check below the full content description.

Fast-Food Business Plan Document in Word

Our ready-made Fast-Food Restaurant business plan template is in Word format and includes 23 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Fast-Food Restaurant project. Each section and sub-section offers you a sample text that you can easily customize to make your business plan unique. Below is a short extract of your fast-food business plan template in Word.

Automatic Fast-Food Financial Model in Excel

Our pre-populated Fast-Food Restaurant financial model is in Excel format and includes multiples worksheets. You can easily edit the model’s inputs including changing costs and revenue assumptions to generate pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is small excerpt of your automatic fast-food financial plan in Excel.

The Benefits of Creating a Business Plan for a Fast-Food Restaurant:

There are many important benefits for creating a business plan for your upcoming fast-food project including:

• Clarifying your vision and goals: A business plan allows you to take the time to think through all aspects of your fast-food restaurant and how you envision it operating. You can consider your target market, menu offerings, and unique selling points, as well as your long-term goals for the business.
• Serving as a roadmap: A business plan can help you stay focused on your goals and make informed decisions as you move forward with your fast food project. It can help you anticipate challenges and plan for how to overcome them.
• Raise funding: If you need to borrow money to start your fast-food restaurant, a business plan can be an important tool for convincing lenders or investors to provide the funding you need. It should include financial projections and a clear explanation of how the funding will be used to grow the business.
• Reference tool for execution: As you move forward with your fast-food restaurant, you may encounter new challenges and opportunities. A business plan can be a useful reference tool to help you navigate these check points and stay on track. You can refer back to it to ensure you are staying true to your plan and making progress towards your long-term objectives.

This Ready-Made Fast-Food Business Plan is For:

• Entrepreneurs wishing to start a Fast-Food Restaurant
• Aspiring Fast-Food Restaurant owners who want to create a business plan fast and easy
• Fast-Food entrepreneurs who wish to pitch their project to investors
• F&B professionals who wish to better understand the potential of the opportunity

Immediate Delivery by Email

• Once you complete the order, you will receive an email with links to download your documents
• Your order will contain the full pre-written business plan in Word
• Your order will contain the full customizable financial model in Excel

Your Fast-Food Restaurant Business Plan Content

Executive Summary: Our Fast-Food Restaurant business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Fast-Food Restaurant business opportunity. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Fast-Food venture. This section will also mention how market conditions and consumer trends are favorable for launching your project.

The Problem Opportunity: Next, your ready-made Fast-Food Restaurant business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Fast-Food business. These can include issues such as lack of Fast-Food outlets in a certain location, low quality of food by existing players, undifferentiated offering by current actors in the market…etc.

The Solution:  This section explains how your Fast-Food Restaurant will take advantage of the current problems in the market and will detail your innovative solutions.

Mission & Vision: Your mission will explain in a couple of sentences your Fast-Food Restaurant’s business ethos. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain your long-term plans for this Fast-Food Restaurant concept. Are you planning to start with one branch today and expand into a multi-branch business model? Are you looking to transform your Fast-Food Restaurant business into a franchise model?…etc.

Business Model:  This section details your Fast-Food Restaurant concept using the business model canvas method. In a visually appealing table, we will detail your Fast-Food Restaurant’s key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services:  Next, we will talk in details about your various products and services. We will describe your different menu items including starters, main dishes, desserts, beverages…etc. We will also provide information about your pricing by product or line of items.

Market Analysis: This important section describes the various market statistics and consumer trends in the Fast-Food industry and explains how they support your own concept. The purpose of this section is to show that the market conditions are favorable for launching your new Fast-Food concept.

Global Market Trends: In this sub-section of the market analysis, we will discuss the latest global market trends in the Fast-Food industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends: This sub-section explains the local market trends that are relevant to your particular Fast-Food business.

Target Customers:  In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis:  We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages: After looking at the competitive landscape, we will then show how your Fast-Food Restaurant is differentiating itself from the competition through a number of key advantages.

SWOT Analysis:  This section features a 4-quadrant table with explanations about how your Fast-Food Restaurant intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan : This chapter provides detailed information about your go-to-market strategy. It includes a detailed action plan to help you build brand awareness and generate sales.

Branding & Awareness:  We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition:  We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan:  This chapter provides information about your Fast-Food Restaurant’s opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team: It is very important to present the key people behind your Fast-Food project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan:  No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones: To be able to launch and execute your Fast-Food project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan: Without a robust financial plan, your Fast-Food Restaurant business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this and the following sections will be provided by the Excel financial model accompanying your Fast-Food business plan.

Projected Revenue:  This module shows your Fast-Food Restaurant’s revenue projections over the next three years.

Projected Profit and Loss:  This module shows your Fast-Food Restaurant’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Fast-Food Restaurant’s revenue is converted into a net profit.

Projected Cash Flows:  This module shows your Fast-Food Restaurant’s cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Fast-Food Restaurant will generate from its day to day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet : This module shows your Fast-Food Restaurant’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Fast-Food Restaurant’s short term and long term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis:  In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Fast-Food Restaurant business.

Funding Requirement:  This module states the amount of funding your need to be able to comfortably launch your Fast-Food Restaurant business. It also describes the planned allocation of the funds between opex and capex.

Conclusion : Finally, we will conclude your business plan by recapitulating the key points that make your Fast-Food Restaurant project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Fast-Food Business Plan?

• Speed & Convenience: Once you complete your order, you will receive the Fast-Food Restaurant business plan directly in your mailbox. Since it is already pre-written with fully customizable financials, you will only need to spend a couple of hours to edit it and adapt it to your own F&B project.
• High Quality: Your Fast-Food Restaurant business plan has been written by our professional team of business plan writers and experts from the F&B industry. You will receive a professional Fast-Food business plan template ideal for presenting to potential investors or banks.
• Low-Cost: Our pre-written Fast-Food Restaurant business plan template is the most cost-effective solution in case you need to build a solid and professional Fast-Food business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any question regarding our ready-made Fast-Food Restaurant business plan package, do not hesitate to contact us , we are here to help.

You Might Also Be Interested in

Pizzeria Business Plan Template

Food Truck Business Plan Template

Restaurant Business Plan Template

Fast Food Restaurant Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Restaurant

Are you about starting a fast food restaurant ? If YES, here’s a complete sample fast food restaurant business plan template & feasibility report you can use for FREE to raise money .

Since the advent of fast food restaurants, loads of entrepreneurs have becomes millionaires. If you are interested in the food industry, one of the coolest ways of making money is to open a fast food restaurant . Although this type is profitable, but at the same time you can run at a loss if your fast food restaurant is not well positioned and managed.

It is important to state that loads of fast food restaurants close shops simple because they failed to conduct detailed market survey and feasibility studies before opening shop. Your ability to re – strategized and always up your service deliveries will help you stay competitive.

A Sample Fast Food Restaurant Business Plan Template

1. industry overview.

The Fast Food Restaurant industry consists of restaurants where clients pay for quick-service food products before eating. The food purchased may be consumed in the restaurant, taken out or delivered as requested. Gross revenue generated in the industry is derived from both franchised and company- owned fast food outlets.

Franchise fees ( up-front costs associated with opening a franchise ) are also accounted for in the revenue generated in the industry. Although this industry does not include coffee and snack shops but most fast food outlets also sell beverages, such as water, juice and sodas, but usually not alcohol.

The Fast Food Restaurants industry has managed to excel during the last five years right through the recovery. Keeping consumers’ appetites satisfied, fast food outlets / franchises have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

The industry has also thrived by developing products at price points attractive enough to weather the slow recovery, resulting in strong revenue growth. As a result of this, these trends are expected to continue and contribute to revenue growth going forward.

The Fast Food Restaurants industry is a thriving sector of the economy of the united states, United Kingdom , France, Italy, and Canada and in most country of the world. Statistics has it that in the United States of America, The Fast Food Restaurants industry generates a whopping sum of well over $228 billion annually from more than 208,392 registered fast food outlets / franchise scattered all around the United States of America.

The industry is responsible for the employment of well over 4,269,281 people. Experts project The Fast Food Restaurants industry to grow at a 2.4 percent annual rate. MacDonald’s, Yum Brands, Inc. and Subway are the leaders in The Fast Food Restaurants industry; they have the lion market share in the industry.

The Fast Food Restaurants industry is confidently embedded in the mature stage of its life cycle. Over the next 10 years, industry value added, which measures an industry’s contribution to US GDP, is forecast to grow at an average annual rate of 2.5 percent, compared with estimated annualized GDP growth of 2.2 percent during the same period.

Thus, the industry has exhibited slow and steady long-term growth, at a slightly faster pace than the economy as a whole. For this reason, many fast food chain operators are seeking higher growth in the global market.

Over and above, the sandwich industry / sandwich shop line of business is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with several outlets in key cities.

2. Executive Summary

Finicky Fast Food®, LLC is a standard and registered chain of fast food restaurants that will be located in one of the busiest roads in Cleveland – Ohio but hope to spread out to key cities in the United States with the first 5 years of operations.

We are at the final stage of leasing a facility along a major road that is big enough to fit into the design of the kind of fast food restaurant that we intend launching and the facility is located in a corner piece directly opposite the largest residential estate in Cleveland – Ohio.

Finicky Fast Food®, LLC will be involved in the sale burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al in our restaurant and when customers order for it to be delivered to them in any location around us.

Basically we will be involved in operating quick-service restaurants, operating fast food services, operating drive-thru and take-out facilities in our chains of fast food outlets that will be scattered all across major cities in the United States and Canada.

We are aware that there are several large and small fast food restaurants scattered all around Cleveland – Ohio, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have delivery service options for our customers, and our outlet is well secured with the various payment options.

Much more than retailing and serving burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al, our customer care will be second to none in the whole of Cleveland – Ohio.

We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit any of our chains of fast food restaurants and also to become our loyal customers and ambassadors.

Finicky Fast Food®, LLC will ensure that all our customers are given first class treatment whenever they visit any of our chains of fast food outlets.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved when making some business decisions that directly affect them.

We are aware of the trend in the restaurant / fast food industry and we are not only going to operate a system where our customers would have to come to our fast food restaurant to make purchase or whatever they want, but we will also operate an online fast food restaurant and our customers can place orders for our foods, snack and drinks online and they will get it delivered to their houses or any location they want us to deliver the goods to within Cleveland – Ohio.

Finicky Fast Food®, LLC is a family business that is owned by Mrs. Becky Alison and her family. Mrs. Beck Alison is a sandwich cum fast food specialist; she has a B.Sc. in Food Science and a Diploma in Business Administration, with well over 15 years of experience in the restaurant and fast food industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Cleveland – Ohio, but there is a plan to open other outlets all around Ohio and in other key cities in the United States of America and Canada.

3. Our Products and Services

Finicky Fast Food®, LLC is in the restaurant/fast food industry to make profits and we will ensure we go all the way to make available a wide variety of fast food and soft drinks to our clients. Our product and service offerings are listed below;

• Operating quick-service restaurants
• Operating fast food services
• Operating drive-thru and take-out facilities
• Sale of Burgers
• Sale of Sandwiches
• Sale of Mexican
• Sale of Pizza and Pasta
• Sale of Chicken and Chips
• Sale of Asian
• Sale of beverages, such as water, juice and sodas

4. Our Mission and Vision Statement

• Our vision is to become the leading chains of fast food restaurant – brand in Cleveland – Ohio.
• Our mission is to establish chains of fast food restaurants that will make available a wide variety of fast food and soft drinks at affordable prices to the residence of Cleveland – Ohio and other cities in the United States of America and Canada where we intend opening our chains of fast food restaurants.

Our Business Structure

Finicky Fast Food®, LlC do not intend to start a fast food restaurant business just like the usual mom and pop business around the street corner; our intention of starting a fast food restaurant business is to build a standard business in Cleveland – Ohio.

Although our fast food restaurant might not be as big as McDonald’s and Subway et al, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business. We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Restaurant Manager
• Human Resources and Admin Manager
• Chef/Kitchen Workers

Sales and Marketing Manager

Information Technologist

• Accountants/Cashiers
• Customer Services Executive
• Van Drivers/Deliverers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Chief Florist):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Restaurant Manager:

• Responsible for managing the daily activities in the restaurant (kitchen inclusive)
• Ensures that the restaurant facility is in tip top shape and conducive enough to welcome customers
• Interfaces with third – party providers (vendors)
• Reports to the Chief Executive Officer
• Attends to Customers complains and enquiries
• Prepares budget and reports for the organization
• Handle any other duty as assigned by the CEO

Chef/Kitchen Staff

• Make burgers, Mexican, chicken and chips, Asians, sandwiches and pizzas as supervised by the kitchen supervisor
• Responsible for carrying out all casual or unskilled jobs in the restaurant
• Responsible for packaging burgers, Mexican, chicken and chips, Asians, sandwiches and pizzas meant for delivery
• Handles any other duty as assigned by the restaurant manager
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Manage the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manage logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manages the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Waiters/Waitress

• Promptly attends to customers in a friendly and professional manner
• Ensures that un-occupied tables are always set and ready for customers
• Pulls out chairs for customers as they arrive
• Handle any other duty as assigned by the Chief Operating officer/restaurant manager

Van Drivers/Sandwich Deliverers:

• Delivers customer’s orders promptly
• Delivers correspondence for the restaurant
• Runs errand for the organization
• Any other duty as assigned by the floor/line manager
• Responsible for cleaning the shop facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the store facility
• Handles any other duty as assigned by the shop manager.

6. SWOT Analysis

Our intention of starting just one outlet of our fast food restaurant in Cleveland – Ohio is to test run the business for a period of 2  to 5 years to know if we will invest more money, expand the business and then open other outlets all over Ohio and Key Cities in the United States of America and Canada.

We are quite aware that there are several fast food outlets all over Cleveland – Ohio and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Finicky Fast Food®, LlC employed the services of an expert HR and Business Analyst with bias in fast food line of business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Finicky Fast Food®, LCC;

Our location, the business model we will be operating on (physical chains of fast food restaurants with active online presence), varieties of payment options, wide varieties of fast food and soft drinks and our excellent customer service culture will definitely count as a strong strength for Finicky Fast Food®, LCC.

A major weakness that may count against us is the fact that we are a new fast food restaurant – business and we don’t have the financial capacity to compete with multi – million dollars chains of fast food restaurants like McDonald’s and Subway et al.

• Opportunities:

The fact that we are going to be operating our fast food restaurant in one of the busiest streets in Cleveland – Ohio, provides us with unlimited opportunities to sell our burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our fast food restaurant; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new sandwich shop, pizza shop or fast food restaurant in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

In this era when the online community is growing rapidly, you would do your business a whole lot of favor if you create your own online presence. One of the easiest ways to get people to see you as an expert in your line of business is to blog constantly about fast foods.

You may also want to leverage on social media platforms like Instagram, Facebook, and Twitter, and others to publicize your fast food restaurant. You can as well go ahead to open an online portal where people can place order from your fast food restaurant.

You must ensure that your delivery system is efficient if you intend to do well with your online fast food business. So also, keeping consumers’ appetites satisfied, fast food restaurants / franchises have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

8. Our Target Market

One thing about burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al is that you can hardly find someone who doesn’t patronize them. As a matter of fact, most fast food restaurants now have menu designed specifically for vegan and others depending on their food preferences.

In view of that, we have positioned our fast food restaurant to service the residence of Cleveland – Ohio and every other location where our chains of fast food outlets will be located in key cities all over the United States of America and Canada.

We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail our products to the following groups of people;

• Event Planners
• Vegetarians
• Corporate Organizations
• Corporate Executives
• Business People
• Sports Men and Women

Our Competitive Advantage

A close study of the restaurant/fast food industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other sandwich shops, pizza shops and chains of fast food restaurants in Cleveland – Ohio. Finicky Fast Food®, LLC is launching a standard fast food restaurant that will indeed become the preferred choice of residence of Cleveland – Ohio and other cities where we intend opening our chains of fast food outlets.

Our fast food outlet is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Cleveland – Ohio. We have enough parking space that can accommodate well over 20 cars per time.

One thing is certain, we will ensure that we have a wide variety of burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al available in our shop at all times. It will be difficult for customers to visit our fast food outlets and not make a purchase of burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al.

One of our business goals is to make Finicky Fast Food®, LLC a one stop fast food restaurant. Our excellent customer service culture, online options, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups fast food restaurants) in the restaurant/fast food industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Finicky Fast Food®, LLC is in business to operate a standard and secured fast food restaurant business in Cleveland – Ohio. We are in the restaurant/fast food industry to

10. Sales Forecast

One thing is certain when it comes to fast food restaurant business, if your fast food restaurant is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Cleveland – Ohio and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the restaurant/fast food industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Cleveland – Ohio.

Below is the sales projection for Finicky Fast Food®, LLC, it is based on the location of our business and other factors as it relates to sandwich shop start – ups in the United States;

• First Fiscal Year-: $100,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Finicky Fast Food®, LLC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Cleveland – Ohio.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. We hired experts who have good understanding of the restaurant/fast food industry to help us develop

In other to continue to be in business and grow, we must continue to sell our fast food and drinks which is why we will go all out to empower or sales and marketing team to deliver. In summary, Finicky Fast Food®, LCC will adopt the following sales and marketing approach to win customers over;

• Open our fast food restaurant in a grand style with a party for all.
• Introduce our fast food restaurant by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households and key stake holders in Cleveland – Ohio
• Ensure that we have a wide variety of fast food and soft drinks in our restaurant at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our fast food restaurant
• Position our signage/flexi banners at strategic places around Cleveland – Ohio
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our fast food restaurant.

11. Publicity and Advertising Strategy

Despite the fact that our fast food restaurant is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote Finicky Fast Food®, LLC.

Finicky Fast Food®, LLC has a long term plan of opening chains of fast food outlets in various locations all around Cleveland and key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Cleveland before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Finicky Fast Food®, LLC;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Cleveland – Ohio
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, religious centers, schools and event planners et al by calling them up and informing them of Finicky Fast Food®, LLC and the products we sell
• Advertise Finicky Fast Food®, LLC business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to fast food restaurants, it is normal for consumers to go to places where they can purchase / order burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al at cheaper price which is why big players in the restaurant / fast food industry will continue to attract loads of consumers.

We know we don’t have the capacity to compete with bigger and well – established chains of fast food restaurants like McDonald’s and Subway, but we will ensure that the prices of all the products that are available in our fast food restaurant are competitive with what is obtainable amongst fast food restaurant within our level.

We are aware that there are contracts for supply of fast foods and soft drinks by government establishments, NGOs, corporate organizations or big religious organization; we will ensure that we abide by the bidding pricing template when we bid for such contracts.

• Payment Options

At Finicky Fast Food®, LLC, Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money
• Payment with check from loyal customers

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a fast food restaurant ; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in Cleveland – Ohio – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Glazers Ice Cream Company®; in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• Cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Cost for construction of a fast food restaurant – $100,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (food ingredients, drinks and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for store equipment ( cash register , security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our opening party – $10,000
• Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our fast food restaurant in Cleveland – Ohio. Please note that this amount includes the salaries of the entire staff member for the first month of operation and the amount could be more or lower.

Generating Funding/Startup Capital for Finicky Fast Food®, LLC

Finicky Fast Food®, LLC is a private business that is solely owned and financed by Mrs. Becky Alison and her family. We do not intend to welcome any external business partners; which is why we decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Finicky Fast Food®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Finicky Fast Food®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the restaurant: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our shop: Completed
• Establishing business relationship with vendors – suppliers of flours / breads, ingredients, coffees and soft drinks – In Progress

Related Posts:

• Restaurant Business Plan [Sample Template]
• BBQ Restaurant and Catering Business Plan [Sample Template]
• Mexican Restaurant Business Plan [Sample Template]
• Bar Business Plan [Sample Template]
• How to Start a Mexican Restaurant Business

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Fast Food Service Business Plan

Start your own fast food service business plan

QuickBite Express

Value proposition.

QuickBite Express offers delicious, high-quality fast food options with a focus on speed, convenience, and affordability. Our diverse menu caters to various tastes and dietary preferences, ensuring a satisfying experience for all customers.

The Problem

Many fast food chains compromise on quality, taste, and healthiness, leading to a poor dining experience for customers who desire quick and convenient meal options.

The Solution

QuickBite Express addresses these challenges by providing a fast food experience that combines quality, taste, and health-conscious options. Our menu features fresh ingredients, diverse flavors, and a selection of vegetarian and vegan choices.

Target Market

Our target market includes busy individuals and families seeking quick, delicious, and affordable meal options. We cater to a wide range of tastes and dietary preferences, making our services appealing to a broad audience.

Competitors and Differentiation

Key competitors include other fast food chains and local quick-service restaurants. QuickBite Express differentiates itself through:

• A diverse menu with a focus on quality and taste
• Health-conscious options, including vegetarian and vegan choices
• A commitment to exceptional customer service

Our team is passionate about providing customers with an exceptional fast food experience that doesn’t compromise on quality or taste. We are committed to maintaining high standards in food preparation, presentation, and service, ensuring customer satisfaction at every level.

Funding Needs

We are seeking an initial investment of $500,000 to secure a prime location, purchase equipment, and cover initial marketing expenses. This investment will enable us to establish a strong brand presence and attract a loyal customer base.

Sales Channels

Our primary sales channels are our physical restaurant location and online ordering through our website and mobile app. In the future, we will consider partnering with food delivery services to expand our reach.

Marketing Activities

To attract customers and build brand awareness, we will:

• Utilize local advertising channels, including billboards, radio, and print media.
• Offer grand opening promotions and discounts.
• Leverage social media platforms to showcase our menu and engage with the community.
• Establish partnerships with local businesses for cross-promotions and referrals.

Financial Projections

• Year 1: $750,000
• Year 2: $1,000,000
• Year 3: $1,300,000

Expenses/Costs

• Year 1: $600,000 (includes rent, utilities, food costs, equipment maintenance, and marketing)
• Year 2: $700,000
• Year 3: $800,000
• Year 1: $150,000
• Year 2: $300,000
• Year 3: $500,000
• Secure initial investment and establish business structure.
• Identify and secure a prime location for the restaurant.
• Successfully launch the business and attract a loyal customer base.
• Continuously refine and expand the menu to cater to customer preferences.
• Explore partnership opportunities with food delivery services.

Key Team and Roles

• Owner/Operator: Oversees the day-to-day operations, manages finances, and leads marketing efforts.
• Restaurant Manager: Supervises staff, ensures quality control, and maintains equipment.
• Chef: Develops and refines the menu, manages food preparation, and ensures food safety standards.
• Customer Service Representatives: Provide exceptional customer service and process orders.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

El Torito Tacos - Middleburg Heights

Review Highlights

“ The house margarita was also tasty and not bland or too sweet like most places serve. ” in 3 reviews

“ I got the el Chapin burrito and the pineapple woth the chorizo on top was delish! ” in 2 reviews

Location & Hours

Suggest an edit

7523 Pearl Rd

Middleburg Heights, OH 44130

Other Seafood Nearby

Bonefish Grill

Kenny A. said "We were skeptical when we decided to try out this place because we had never heard about it and someone told us it had only been open for a little over a year (it was only after our visit that I found out it was actually a chain).…" read more

Nemo Grille

Rick B. said "Went there last night for a birthday. We got there a few minutes late for our res (we called on the way) and it was handled well. I had seared pork tenderloin. My wife had the salmon special. We both got the salad special. We didn't…" read more

in Seafood, New American, Steakhouses

Amenities and More

Powered by Health Department Intelligence

Ask the Community

Ask a question

Yelp users haven’t asked any questions yet about El Torito Tacos - Middleburg Heights .

Recommended Reviews

• 1 star rating Not good
• 2 star rating Could’ve been better
• 3 star rating OK
• 4 star rating Good
• 5 star rating Great

Select your rating

Overall rating

Highly recommend this Mexican restaurant, nice and modern look. Food was excellent!! Very friendly staff, salsa and chips were excellent!!

I loves their chips and salsa. The sangria margarita was excellent and strong. I ordered the lunch fajitas and it was delicious, except for the mushrooms but my mom liked those. My mom got the lunch Chimichanga. We both really loved that but it wasn't crispy like other places. The place is very narrow with booths along the wall then four tops and then a bar. It's not super wheelchair friendly but in off times manageable.

On our first visit to this newly opened restaurant, we were pleasantly surprised. For an unassuming exterior, the ambiance inside was very nice - clean, comfortable and inviting. My wife and I shared a house margarita pitcher - wow! Great flavor and they did not skimp on the good stuff. It was smooth and went down easy - no heartburn here. Onto the food - we both had fajitas. I had steak, chicken and shrimp combo fajitas which were perfect. Meat was juicy and quality and the onions, peppers and mushrooms were great. Homemade salsa with chips was tasty - just the right level of spice with a sweet finish. Rice was ok, not great. I didn't care for the refried beans - there was a different spice taste that I didn't recognize which I didn't like personally but it wasn't bad. Overall, for a new place they delivered on a great experience. We will return for sure.

I used to frequent this location when it was Three Brothers (Italian and Greek cuisine). I was disappointed to see them go.....but not so much anymore. The wife and I have been fans and regular visitors of the same couple of Mexican places for many years. More often than not if we venture away from those places we're either disappointed, or just okay with the new place, and not compelled to return. I'll admit I've driven by several times and was turned off by "Tacos" in the name. I don't eat Taco Bell, don't really care for tacos (unless the wife is making hers), and was convinced this was some sort of gimmicky taco bar, being familiar with the layout of the restaurant. I was wrong. Way, way wrong. The menu is expansive by any Mexican restaurant's standards. I'm not even sure I saw a taco on the menu, now that I think about it! Food was excellent, drinks were great and comparably priced to other places in the area. Food may have been even a little less expensive than our regular place. Very cozy (okay, a bit tight), and they've done a nice job with the decor. The Latino musica playing from the speakers under the overhang as you approach from the parking lot was a nice touch. We will be back!

Very spacious place with a large full bar. Friendly staff and I had good service my two visits. Food has been very good w large portions. The salsa is especially great, and comes before every meal(along w chips). I would like to see this place succeed as it's a great stop for a post workout lunch and beer, plus the area lacks variety. Only minor issue is the music is a little too loud, but I'm old and have to complain about something

Ate here for the first time for lunch. Excellent lunch choices. Ordered the chicken with cream dish and it was tasty. The meat was very tender. Liked how it was seasoned too. Sauce was good and I liked the rice that came with it. The lettuce, tomato & guacamole was very fresh. Can't comment on the refried beans as I didn't have room to finish my lunch. Portions are substantial here. Great prices too. Really enjoyed the salsa! The staff was friendly and helpful. Will eat here again.

Chicken a la crema

Food is solid, service is good also. The dinner items are a few bucks cheaper than all of their competition that is close also.

Why on earth would you put plasticky queso all over an avocado chicken SALAD? it's not listed on the menu that it comes with queso all over it. the service wasn't great either. the staff was just crowded around the end of the bar talking to each other and either talking or playing on their phones. there are much better Mexican spots to go to around.

We visited this past Saturday around 3:30 or so and it was not busy we got seat right away we got house margaritas very good we ordered and the food came shortly after we finished our salsa and chips Food was hot and delicious will be returning

A brand new Mexican spot just freshly opened in the former 3 Brothers Pizza location. The food menu is huge, diverse, and affordable. Had a chicken / shrimp fajita. This sizzling skillet of awesome arrived within 15 minutes of placing my order. My 3 friends and I downed 3 pitchers of the house Margarita with zero regrets. As it's within walking distance of my house, I plan on returning to sample other menu items. Service was fast, friendly, and professional even with a packed house. They also have a bar that runs the length of the restaurant. I highly recommend giving this new place your business. You will leave with a full stomach and possibly a strong buzz.

3 other reviews that are not currently recommended

You Might Also Consider

Fiesta Habaneros Mexican Grilled and Margaritas

We're blending our passion for making delicious food with our extensive knowledge of our cuisine to create authentic and classic dishes for your enjoyment. We use the freshest, locally-sourced ingredients and promise to give your… read more

in Seafood, Mexican, Salad

Main Event Avon

JJ J. said "For the most part, I enjoyed this place. My group and I (5 of us) got the all you can play thing, which is about $25/person, and it consists of laser tag, bowling, billiards, and the obstacle course. I could have sworn they had more…" read more

in Arcades, Bowling, American

Collections Including El Torito Tacos - Middleburg Heights

By Shelly C.

People Also Viewed

El Palenque

Don Ramon Mexican Restaurant

Tijuana’s Street Tacos

Hacienda Tapatia

Blue Habanero

Tacologist Tacos-Tequila-Margaritas

Agave & Rye - Woodmere

Rico’s Tacos & Tequila

Best of Middleburg Heights

Things to do in Middleburg Heights

Other Places Nearby

Find more Cocktail Bars near El Torito Tacos - Middleburg Heights

Find more Mexican Restaurants near El Torito Tacos - Middleburg Heights

Find more Seafood Restaurants near El Torito Tacos - Middleburg Heights

Browse Nearby

Restaurants

Things to Do

Dining in Middleburg Heights

Search for Reservations

Book a Table in Middleburg Heights

Fast Food Business Plan Template

Fast food operations plan.

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes  include all of the tasks involved in running your fast food business such as serving customers, training employees, procuring supplies, keeping the store clean, etc.

Long-term goals  are the milestones you hope to achieve. These could include the dates when you expect to serve your 10,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

FAST FOOD BUSINESS PLAN OUTLINE

• Fast Food Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Fast Food Business Plan Summary

Start Your Fast Food Plan Here

Other Helpful Business Plan Articles & Templates