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• Philips' Compact Disc Introduction (A)
• Strategy & Execution / MBA Resources

Introduction to case study solution

EMBA Pro case study solution for Philips' Compact Disc Introduction (A) case study

At EMBA PRO , we provide corporate level professional case study solution. Philips' Compact Disc Introduction (A) case study is a Harvard Business School (HBR) case study written by Anita M. McGahan. The Philips' Compact Disc Introduction (A) (referred as “Philips Cd” from here on) case study provides evaluation & decision scenario in field of Strategy & Execution. It also touches upon business topics such as - Value proposition, IT, Marketing, Pricing, Product development, Strategy. Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Strategy & Execution field, and broaden their skill set.

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Case Description of Philips' Compact Disc Introduction (A) Case Study

Asks that students adopt the perspective of Philips in 1979, after technical development of the CD was complete, but three years before it was introduced commercially. At that time, Philips' management had to decide whether to attempt to establish a CD standard through an alliance with another consumer electronics firm. Raises questions regarding the costs and benefits of standardization, optimal pricing of CD players and discs (given their complementarity), optimal pricing of a durable good, and the effects of proprietary information on entry strategies. Also requires analysis of several related industries, with special attention to opportunities to invest in product-specific capital.

Case Authors : Anita M. McGahan

Topic : strategy & execution, related areas : it, marketing, pricing, product development, strategy, what is the case study method how can you use it to write case solution for philips' compact disc introduction (a) case study.

Almost all of the case studies contain well defined situations. MBA and EMBA professional can take advantage of these situations to - apply theoretical framework, recommend new processes, and use quantitative methods to suggest course of action. Awareness of the common situations can help MBA & EMBA professionals read the case study more efficiently, discuss it more effectively among the team members, narrow down the options, and write cogently.

Case Study Solution Approaches

Three Step Approach to Philips' Compact Disc Introduction (A) Case Study Solution

The three step case study solution approach comprises – Conclusions – MBA & EMBA professionals should state their conclusions at the very start. It helps in communicating the points directly and the direction one took. Reasons – At the second stage provide the reasons for the conclusions. Why you choose one course of action over the other. For example why the change effort failed in the case and what can be done to rectify it. Or how the marketing budget can be better spent using social media rather than traditional media. Evidences – Finally you should provide evidences to support your reasons. It has to come from the data provided within the case study rather than data from outside world. Evidences should be both compelling and consistent. In case study method there is ‘no right’ answer, just how effectively you analyzed the situation based on incomplete information and multiple scenarios.

Case Study Solution of Philips' Compact Disc Introduction (A)

We write Philips' Compact Disc Introduction (A) case study solution using Harvard Business Review case writing framework & HBR Strategy & Execution learning notes. We try to cover all the bases in the field of Strategy & Execution, IT, Marketing, Pricing, Product development, Strategy and other related areas.

Objectives of using various frameworks in Philips' Compact Disc Introduction (A) case study solution

By using the above frameworks for Philips' Compact Disc Introduction (A) case study solutions, you can clearly draw conclusions on the following areas – What are the strength and weaknesses of Philips Cd (SWOT Analysis) What are external factors that are impacting the business environment (PESTEL Analysis) Should Philips Cd enter new market or launch new product (Opportunities & Threats from SWOT Analysis) What will be the expected profitability of the new products or services (Porter Five Forces Analysis) How it can improve the profitability in a given industry (Porter Value Chain Analysis) What are the resources needed to increase profitability (VRIO Analysis) Finally which business to continue, where to invest further and from which to get out (BCG Growth Share Analysis)

SWOT Analysis of Philips' Compact Disc Introduction (A)

SWOT analysis stands for – Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are result of Philips Cd internal factors, while opportunities and threats arise from developments in external environment in which Philips Cd operates. SWOT analysis will help us in not only getting a better insight into Philips Cd present competitive advantage but also help us in how things have to evolve to maintain and consolidate the competitive advantage.

- High customer loyalty & repeat purchase among existing customers – Philips Cd old customers are still loyal to the firm even though it has limited success with millennial. I believe that Philips Cd can make a transition even by keeping these people on board.

- Experienced and successful leadership team – Philips Cd management team has been a success over last decade by successfully predicting trends in the industry.

- Philips Cd business model can be easily replicated by competitors – According to Anita M. McGahan , the business model of Philips Cd can be easily replicated by players in the industry.

- Little experience of international market – Even though it is a major player in local market, Philips Cd has little experience in international market. According to Anita M. McGahan , Philips Cd needs international talent to penetrate into developing markets.

Opportunities

- Developments in Artificial Intelligence – Philips Cd can use developments in artificial intelligence to better predict consumer demand, cater to niche segments, and make better recommendation engines.

- Lucrative Opportunities in International Markets – Globalization has led to opportunities in the international market. Philips Cd is in prime position to tap on those opportunities and grow the market share.

- Growing dominance of digital players such as Amazon, Google, Microsoft etc can reduce the manoeuvring space for Philips Cd and put upward pressure on marketing budget.

- Customers are moving toward mobile first environment which can hamper the growth as Philips Cd still hasn’t got a comprehensive mobile strategy.

Once all the factors mentioned in the Philips' Compact Disc Introduction (A) case study are organized based on SWOT analysis, just remove the non essential factors. This will help you in building a weighted SWOT analysis which reflects the real importance of factors rather than just tabulation of all the factors mentioned in the case.

What is PESTEL Analysis

PESTEL /PEST / STEP Analysis of Philips' Compact Disc Introduction (A) Case Study

PESTEL stands for – Political, Economic, Social, Technological, Environmental, and Legal factors that impact the macro environment in which Philips Cd operates in. Anita M. McGahan provides extensive information about PESTEL factors in Philips' Compact Disc Introduction (A) case study.

Political Factors

- Political consensus among various parties regarding taxation rate and investment policies. Over the years the country has progressively worked to lower the entry of barrier and streamline the tax structure.

- Political and Legal Structure – The political system seems stable and there is consistency in both economic policies and foreign policies.

Economic Factors

- Inflation rate is one of the key criteria to consider for Philips Cd before entering into a new market.

- According to Anita M. McGahan . Philips Cd should closely monitor consumer disposable income level, household debt level, and level of efficiency of local financial markets.

Social Factors

- Consumer buying behavior and consumer buying process – Philips Cd should closely follow the dynamics of why and how the consumers are buying the products both in existing categories and in segments that Philips Cd wants to enter.

- Demographic shifts in the economy are also a good social indicator for Philips Cd to predict not only overall trend in market but also demand for Philips Cd product among its core customer segments.

Technological Factors

- 5G has potential to transform the business environment especially in terms of marketing and promotion for Philips Cd.

- Artificial intelligence and machine learning will give rise to importance of speed over planning. Philips Cd needs to build strategies to operate in such an environment.

Environmental Factors

- Consumer activism is significantly impacting Philips Cd branding, marketing and corporate social responsibility (CSR) initiatives.

- Environmental regulations can impact the cost structure of Philips Cd. It can further impact the cost of doing business in certain markets.

Legal Factors

- Health and safety norms in number of markets that Philips Cd operates in are lax thus impact the competition playing field.

- Intellectual property rights are one area where Philips Cd can face legal threats in some of the markets it is operating in.

What are Porter Five Forces

Porter Five Forces Analysis of Philips' Compact Disc Introduction (A)

Competition among existing players, bargaining power of suppliers, bargaining power of buyers, threat of new entrants, and threat of substitutes.

What is VRIO Analysis

VRIO Analysis of Philips' Compact Disc Introduction (A)

VRIO stands for – Value of the resource that Philips Cd possess, Rareness of those resource, Imitation Risk that competitors pose, and Organizational Competence of Philips Cd. VRIO and VRIN analysis can help the firm.

What is Porter Value Chain

Porter Value Chain Analysis of Philips' Compact Disc Introduction (A)

As the name suggests Value Chain framework is developed by Michael Porter in 1980’s and it is primarily used for analyzing Philips Cd relative cost and value structure. Managers can use Porter Value Chain framework to disaggregate various processes and their relative costs in the Philips Cd. This will help in answering – the related costs and various sources of competitive advantages of Philips Cd in the markets it operates in. The process can also be done to competitors to understand their competitive advantages and competitive strategies. According to Michael Porter – Competitive Advantage is a relative term and has to be understood in the context of rivalry within an industry. So Value Chain competitive benchmarking should be done based on industry structure and bottlenecks.

What is BCG Growth Share Matrix

BCG Growth Share Matrix of Philips' Compact Disc Introduction (A)

BCG Growth Share Matrix is very valuable tool to analyze Philips Cd strategic positioning in various sectors that it operates in and strategic options that are available to it. Product Market segmentation in BCG Growth Share matrix should be done with great care as there can be a scenario where Philips Cd can be market leader in the industry without being a dominant player or segment leader in any of the segment. BCG analysis should comprise not only growth share of industry & Philips Cd business unit but also Philips Cd - overall profitability, level of debt, debt paying capacity, growth potential, expansion expertise, dividend requirements from shareholders, and overall competitive strength. Two key considerations while using BCG Growth Share Matrix for Philips' Compact Disc Introduction (A) case study solution - How to calculate Weighted Average Market Share using BCG Growth Share Matrix Relative Weighted Average Market Share Vs Largest Competitor

5C Marketing Analysis of Philips' Compact Disc Introduction (A)

4p marketing analysis of philips' compact disc introduction (a), porter five forces analysis and solution of philips' compact disc introduction (a), porter value chain analysis and solution of philips' compact disc introduction (a), case memo & recommendation memo of philips' compact disc introduction (a), blue ocean analysis and solution of philips' compact disc introduction (a), marketing strategy and analysis philips' compact disc introduction (a), vrio /vrin analysis & solution of philips' compact disc introduction (a), pestel / step / pest analysis of philips' compact disc introduction (a), swot analysis and solution of philips' compact disc introduction (a), references & further readings.

Anita M. McGahan (2018) , "Philips' Compact Disc Introduction (A) Harvard Business Review Case Study. Published by HBR Publications.

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Philips Compact Disc Introduction B Case Analysis and Case Solution

Posted by Peter Williams on Aug-09-2018

Introduction of Philips Compact Disc Introduction B Case Solution

The Philips Compact Disc Introduction B case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Philips Compact Disc Introduction B case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Philips Compact Disc Introduction B case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution.

The case solution first identifies the central issue to the Philips Compact Disc Introduction B case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved.

Problem Identification of Philips Compact Disc Introduction B Case Solution

Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by Philips Compact Disc Introduction B is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these.

Analysis of the Philips Compact Disc Introduction B HBR Case Study

The objective of the case should be focused on. This is doing the Philips Compact Disc Introduction B Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found.

• In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study.
• The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation.
• Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation.

SWOT analysis of Philips Compact Disc Introduction B

An important tool that helps in addressing the central issue of the case and coming up with Philips Compact Disc Introduction B HBR case solution is the SWOT analysis.

• The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of Philips Compact Disc Introduction B.
• Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue.

Therefore, the SWOT analysis is a helpful tool in coming up with the Philips Compact Disc Introduction B Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used.

Porter Five Forces Analysis for Philips Compact Disc Introduction B

Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Philips Compact Disc Introduction B operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions.

• These are the threats that the industry faces due to new entrants.
• It includes the threat of substitute products.
• It includes the bargaining power of buyers in the industry.
• It includes the bargaining power of suppliers in an industry.
• Lastly, the overall rivalry or competition within the industry is analysed.

This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective.

PESTEL Analysis of Philips Compact Disc Introduction B

Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases.

• The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry.
• Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question.
• These factors are also responsible for the future growth and challenges within the industry. Hence, they should be taken into consideration when coming up with the Philips Compact Disc Introduction B case solution.

VRIO Analysis of Philips Compact Disc Introduction B

This is an analysis carried out to know about the internal strengths and capabilities of Philips Compact Disc Introduction B. Under the VRIO analysis, the following steps are carried out:

• The internal resources of Philips Compact Disc Introduction B are listed down.
• Each of these resources are assessed in terms of the value it brings to the organization.
• Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors.
• Each resource is assessed whether it could be imitated by competition easily or not.
• Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not.

The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage.

Value Chain Analysis of Philips Compact Disc Introduction B

The Value chain analysis of Philips Compact Disc Introduction B helps in identifying the activities of an organization, and how these add value in terms of cost reduction and differentiation. This tool is used in the case study analysis as follows:

• The firm’s primary and support activities are listed down.
• Identifying the importance of these activities in the cost of the product and the differentiation they produce.
• Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities.

Recognizing value creating activities and enhancing the value that they create allow Philips Compact Disc Introduction B to increase its competitive advantage.

BCG Matrix of Philips Compact Disc Introduction B

The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows:

• Identify the relative market share of each strategic business unit.
• Identify the market growth of each strategic business unit.
• Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate.
• Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix.

The strategies identified from the Philips Compact Disc Introduction B BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting.

Ansoff Matrix of Philips Compact Disc Introduction B

Ansoff Matrix is an important strategic tool to come up with future strategies for Philips Compact Disc Introduction B in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products.

• The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy.
• The organization can develop new products for the existing market. This is known as product development strategy.
• The organization can enter new markets with its existing products. This is known as market development strategy.
• The organization can enter into new markets with new products. This is known as a diversification strategy.

The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take.

Marketing Mix of Philips Compact Disc Introduction B

Philips Compact Disc Introduction B needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis.

• Analyse the company’s products and devise strategies to improve the product offering of the company.
• Analyse the company’s price points and devise strategies that could be based on competition, value or cost.
• Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements.
• Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products.

Philips Compact Disc Introduction B Blue Ocean Strategy

The strategies devised and included in the Philips Compact Disc Introduction B case memo should have a blue ocean strategy. A blue ocean strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy.

Competitors analysis of Philips Compact Disc Introduction B

The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of Philips Compact Disc Introduction B looks at the direct and indirect competitors within the industry that it operates in.

• This involves a detailed analysis of their actions and how these would affect the future strategies of Philips Compact Disc Introduction B.
• It involves looking at the current market share of the company and its competitors.
• It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc.
• It also should look at the potential opportunities and threats that these competitors pose on the company.

Organisation of the Analysis into Philips Compact Disc Introduction B Case Study Solution

Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the Philips Compact Disc Introduction B case answers. These are usually in the form of strategies that the organisation can adopt. The following step-by-step procedure can be used to organise the Harvard Business case solution and recommendations:

• The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these.
• The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the Philips Compact Disc Introduction B Case Study Solution that the business unit should focus on costs.
• The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved.

The case study analysis and solution, and Philips Compact Disc Introduction B case answers should be written down in the Philips Compact Disc Introduction B case memo, clearly identifying which part shows what. The Philips Compact Disc Introduction B case should be in a professional format, presenting points clearly that are well understood by the reader.

Alternate solution to the Philips Compact Disc Introduction B HBR case study

It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for Philips Compact Disc Introduction B is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations.

Implementation of Philips Compact Disc Introduction B Case Solution

The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. It also lays down the changes needed to be made as well as the assumptions in the process.

• A proper implementation framework shows that one has clearly understood the case study and the main issue within it.
• It shows that one has been clarified with the HBR fundamentals on the topic.
• It shows that the details provided in the case have been properly analysed.
• It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented.
• The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the Philips Compact Disc Introduction B Harvard case is complete and properly answered.

Recommendations and Action Plan for Philips Compact Disc Introduction B case analysis

For Philips Compact Disc Introduction B, based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows:

• Philips Compact Disc Introduction B should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL.
• Philips Compact Disc Introduction B should enhance the value creating activities within its value chain.
• Philips Compact Disc Introduction B should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis.
• To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market.

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• Business Case Studies

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Philips' Compact Disc Introduction (B)

Philips' Compact Disc Introduction (B) ^ 792036

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Product Description

Publication Date: October 17, 1991

Source: Harvard Business School

Updates students to 1982. Asks students to consider Philips' best strategy for investing in disc-pressing capacity dedicated to the United States market. The analysis draws on game theoretic techniques (in normal form with subgame perfection as the governing equilibrium principle). The analysis illustrates the tension between competitive pressure to preempt and the value of flexibility in the presence of uncertainty about demand.

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Philips' Compact Disc Introduction (A)

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Revitalizing Philips (B)

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Philips' Compact Disc Introduction (A)

By: Anita M. McGahan

Asks that students adopt the perspective of Philips in 1979, after technical development of the CD was complete, but three years before it was introduced commercially. At that time, Philips'…

• Length: 17 page(s)
• Publication Date: Oct 17, 1991
• Discipline: Strategy
• Product #: 792035-PDF-ENG

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Asks that students adopt the perspective of Philips in 1979, after technical development of the CD was complete, but three years before it was introduced commercially. At that time, Philips' management had to decide whether to attempt to establish a CD standard through an alliance with another consumer electronics firm. Raises questions regarding the costs and benefits of standardization, optimal pricing of CD players and discs (given their complementarity), optimal pricing of a durable good, and the effects of proprietary information on entry strategies. Also requires analysis of several related industries, with special attention to opportunities to invest in product-specific capital.

Oct 17, 1991 (Revised: Nov 26, 1993)

Discipline:

Industries:

Electronics manufacturing

Harvard Business School

792035-PDF-ENG

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Innovating in the face of a pandemic and developing employee stories content virtually: the Philips case study from Stories Incorporated.

Philips is a global leader in health technology. 130-years ago, the company’s first products were light bulbs, then expanded to consumer technologies. Today, Philips focuses on healthcare innovations and medical technologies that make people’s lives better all over the world. A team of 80,000 employees in over 100 countries make up the Philips workforce. 

The Philips employer brand team wanted to create visually compelling and substantive employee story videos to support their Employer Value Proposition (EVP). They also wanted to create content that would target talent in several critical hiring areas: engineers, sales, precision diagnostics and marketing transformation. They partnered with Stories Inc. to create an employee story series. In early 2020, the teams planned visits to several of Philips’ U.S. offices to uncover and capture those stories. 

Then, the pandemic hit. 

Travel and onsite production were impossible. 

The teams needed a virtual employee storytelling solution that wouldn’t sacrifice production value, while still giving candidates valuable insight into Philips’ culture. 

Adjusting the Plan

Staying true to their deep history of innovation and creativity, Philips was up for trying something new. They were the first company Stories Inc. worked with to develop a solution for uncovering stories virtually to reflect our disrupted world of work. 

The team quickly adjusted their story gathering methods to a virtual process that still honored the employee storyteller experience. The Stories Inc. team facilitated interviews that uncovered engaging, real stories and preserved the employee storyteller experience. But rather than face to face, the interviews happened screen to screen.

Instead of filming in the Philips office, the employees were interviewed from the safety of their own home offices. The Stories Inc. team adapted their most important in person production processes to accommodate employees working from home, while still maintaining high visual and audio quality. It was also important to create visual and audio consistency among every employee storyteller. 

And, with change and innovation, opportunity arrived. A virtual storytelling experience removed geographic barriers, so Philips quickly expanded their storyteller participation to include team members from outside the US, too. A total of 12 team members from four countries—Brazil, Mexico, Panama, and the United States—shared stories of their Philips employee experiences and roles. Not only did this result in additional perspectives, the video series could now be used in more ways that could target talent outside the US as well. 

Honoring Employee Stories

Storyteller comfort is essential to uncovering powerful stories. 

It was important to bring as much of the in person interview experience to the virtual process. Each storyteller was shipped a custom video kit with HD video and audio equipment, lighting, a green screen and a detailed set up guide. Ahead of the interview, Stories Inc. walked each storyteller through the tech setup and spent time preparing them for the conversation. 

On the day of their interview, Stories Inc. spent time with each Philips employee storyteller testing the audio and video so that the storytellers felt confident that they looked and sounded great. 

As a result, the team found that the employee storytellers were extremely natural, relaxed and engaged during filming. The facilitated interviews themselves ran longer than planned—not due to technical difficulties, but because storytellers had so much to share! For the Spanish- and Portuguese-language interviews, professional translators joined the interview so storytellers could share their experiences in their native languages (although many storytellers were multilingual). 

Interested in capturing stories from your team members?

Post-production creativity .

After the stories were uncovered and captured, the Philips and Stories Inc. teams were able to follow the professional post-production process they had planned pre-COVID. Graphics, b-roll footage, photography, music and captions (in multiple languages) were incorporated into the editing process to supplement the stories. 

The videos series includes six single-storyteller videos featuring personal and professional stories. Consistent visual and audio quality supported six additional video compilations, weaving together several team member perspectives to bring complex concepts like EVP and culture to life. 

The Employee Story Series 

The Philips employer branding and recruitment marketing teams were extremely happy with the employee story series. Maria Eugenia Velandia, Manager, Employer Brand & Recruitment Marketing, The Americas at Philips says,

“We are very proud of the work that was done for the Employee Stories series. We were able to adapt to the challenges that the pandemic presented to us and produce an outstanding series of videos that truly represents Philips, our brand, our culture and our purpose.” Maria Eugenia Velandia, Manager, Employer Brand & Recruitment Marketing, The Americas at Philips

The 12 videos communicate Philips’ culture and EVP, and also serve specific hiring needs, targeting candidate personas. 

Philips Culture and EVP

These three EVP videos directly ladder up to the three pillars of Philips’ EVP. 

At Philips, you reach your highest potential

This compilation video features several team members, in various positions and locations, sharing stories of ways they’ve been mentored and had opportunities to lead and grow at Philips. 

At Philips, we create impact 

Team members share stories of the direct connection they feel to the Philips company mission in this compilation video. They tell of the link they feel to the strategies they are developing and the changes they’re contributing to in healthcare. 

At Philips, our culture is unique 

Professional and personal stories of employee experience communicate out-of-the-ordinary support and appreciation for team members, and a one-of-a-kind way of thinking and working together. 

Identifying Opportunities 

Erika, part of the Quality and Regulatory team, shares a story of identifying a problem and seeing it as an opportunity. She tells how it resulted in developing a new product, and shares that process, from investigation to troubleshooting to completion. 

Mentoring youth at Philips

Research scientist Amir shares the story of his idea to launch a program to mentor youth from the community by introducing them to STEM practices in healthcare. His story communicates Philips’ culture that supports employee’s ideas and investing in the healthcare leaders of tomorrow. 

Liderando equipos en Philips (Translation: Leading teams at Philips)

Lin’s stories of a long career at Philips, full of leadership and growth, communicate Philips’ internal mobility and career opportunities. Recorded in both Spanish and English, this multilingual storyteller content can connect with global audiences. 

Philips key hiring area: Sales 

Demystifying patient care at philips .

Kim shares stories from her career on the sales team at Philips, from special scanners to mentorship opportunities.

Innovación y crecimiento (Translation: Innovation and growth) 

Alejandra tells us about her experience in the sales team and how Philips has helped her develop in her professional career.

Philips key hiring area: Precision diagnostics 

Precision diagnostics at philips .

Krishna shares his passion for the Precision Diagnostics work, mission, and the impact the business is having.

Philips key hiring area: Marketing transformation 

Marketing transformation at philips .

Members of Philips’ marketing transformation team share their experiences and stories of helping find solutions in the healthcare market. They explain the personal, intangible rewards of being part of innovations that help patients personally, and change the market globally.

Philips key hiring area: Engineering  

From the technology to the device at philips .

In this video optimized for social channels, team member Jonathan tells how different engineering teams work together in shared purpose at Philips. 

Colaboração em uma empresa global (Translation: Collaboration in a global company)

Engineers working in architecture and software development at Philips in Brazil share stories that show that their jobs go far beyond writing code. They share how their innovative solutions help thousands of patients each year. Recorded in Portuguese, this video serves as great regional recruitment marketing content. And, its additional versions with subtitles in English and Spanish provide strong global content, too. 

Bonus Video

Philips cares for employees.

Erika shared an incredible story that communicated the deep, authentic care Philips shows employees. We didn’t want to leave this great story on the cutting room floor, so we captured and produced this one as a gift for the Philips team. 

A pandemic did not stop the Philips brand team from innovating

The Philips employer brand team was able to collect compelling stories of its culture and execute its recruitment marketing content plan … even in the midst of the global COVID-19 pandemic. As true to their brand, reputation and history, Philips was flexible, innovative and creative in the face of a challenge. They were able to create compelling recruitment marketing content that supported their hiring goals. 

Additionally, this new process Latin American team members to be included in the project. Stories Inc. used the virtually-captured footage and wove it together with Philips’ b-roll, original graphics, captions and more professional post-production techniques. The results were videos honoring the stories, and brought Philips’ EVP, targeted team cultures, and universal culture to life. 

Did our Philips case study provide you with inspiration to capture stories from your team members?

Contact us to discuss how stories can communicate your culture..