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Marketing Personal Statement
- CV Templates & Advice
Have you found your ideal marketing role? Stand out from other applicants by writing a winning marketing personal statement for your CV.
Follow our expert advice and guidance to create a marketing personal statement that successfully presents your knowledge, skills and past experience to create a fantastic first impression to your prospective employer.
We advise that you use this 100-150 words to provide examples of how you perfectly match the job specifications, and why you are the perfect candidate for this marketing role. If you’re looking for personal statement examples, or further advice on how to write a generic personal statement , Fish4jobs has you covered!
What to include in your marketing personal statement
Why you are applying for the role
- Apply your knowledge of marketing and all the impact marketing (and your role) has on the business department.
- Mention what you are expecting from the role. For example if you wish to develop your marketing skills further or develop communications with larger amount of clients.
- Mention the skills you already have and why would they help out the company and the role you are applying for.
Why you’re applying for the specific role
- Mention what appealed to you about the role advertised.
- Research and mention what you know about the company and what appeals to you.
- Highlight the skills you possess, and why this would make you a great asset.
- List your School/College/University.
- List any relevant qualifications to the role.
Your marketing experience
- Provide examples of the experience you have so far, keep this top level as your CV will allow the employer to read further information.
Short Example
Highly motivated, respected and creative marketing professional with an upper first class honours in Marketing from the University of Canterbury, and three years experience in the industry. I possess valuable experience working as Marketing Executive in a number of agencies. In my previous roles I was involved in planning, launching and analysing campaigns, curating content for a range of clients, social media management and email marketing. As a positive, enthusiastic and energetic individual, with excellent communication skills – both written and verbal, I strongly believe that I would be an asset to your team.
If you’re searching for a new marketing role, then you can review our other helpful resources for applying to a job in marketing:
Marketing Manager CV Template
- Marketing Executive Cover Letter Template
Related links
- How to Become a Marketing Manager
- Personal Statement Examples
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- Marketing Personal Statement Examples
As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes.
To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like.
Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.
Marketing Personal Statement Example
My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.
During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.
In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.
My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.
In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.
I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.
Recommended guides for reading:
- How to Write a Personal Statement for a Master’s
- How to Write a Personal Statement for a PhD
- UCAS Personal Statement: A Writing Guide And Tips For Success
- Tips for Writing a Personal Statement for the University
- How to Write a Personal Statement That Stands Out
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- Personal Statement Examples UK
Undergraduate Marketing Personal Statement Example
Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.
I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.
My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.
In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.
My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.
Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.
Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.
I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.
Postgraduate Marketing Personal Statement Example
With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.
I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.
As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.
Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.
I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.
I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.
Thank you for your consideration.
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PERSONAL STATEMENT EXAMPLES Marketing personal statements
Discover personal statement examples written by students accepted onto marketing and related courses. Read through the examples to help shape your own personal statement.
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CV personal statement examples
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If you want to secure job interview, you need a strong personal statement at the top of your CV.
Your CV personal statement is a short paragraph which sits at the very top of your CV – and it’s aim is to summarise the benefits of hiring you and encourage employers to read your CV in full.
In this guide I have included 17 CV personal statement examples from a range of professions and experience levels, plus a detailed guide of how to write your own personal statement that will get you noticed by employers
CV templates
17 CV personal statement examples
To start this guide, I have included 10 examples of good personal statements, to give you an idea of how a personal statement should look , and what should be included.
Note: personal statements are generally used by junior candidates – if you are experienced, check out our CV profile examples instead.
Graduate CV personal statement (no experience)
![personal statement for marketing manager job Graduate with no experience CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/Graduate-with-no-experience-CV-personal-statement.png)
Although this graduate has no paid work experience, they compensate for it by showcasing all of the skills and knowledge the have gained during their studies, and demonstrating how they apply their knowledge in academic and personal projects.
When you have little or no experience, it’s important to draw out transferable workplace skills from your studies and extracurricular work, to showcase them to employers.
Graduate CV personal statement (part time freelance experience)
![personal statement for marketing manager job Graduate with part time freelance experience CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/Graduate-with-part-time-freelance-experience-CV-personal-statement.png)
This candidate has graduated with a degree in biochemistry but actually wants to start a career in digital marketing after providing some digital freelance services to fund their studies.
In this case, they haven’t made much mention of their studies because they aren’t relevant to the digital marketing agencies they are applying to. Instead they have focused their personal statement around their freelance work and passion for the digital field – although they still mention the fact they are degree educated to prove their academic success.
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School leaver CV personal statement (no experience)
![personal statement for marketing manager job School leaver with no experience CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/School-leaver-with-no-experience-CV-personal-statement.png)
This candidate is 16 years old and has no work experience whatsoever, but they compensate for this by detailing their academic achievements that relate to the roles they are applying for (maths and literacy are important requirements in finance and accountancy roles).
They also add some info on their extracurricular activities and school work-placements, to strengthen this student CV further.
Top tips for writing a CV personal statement
- Thoroughly research the jobs and companies you are planning to apply for to identify the type of candidate they are looking for – try to reflect that in your personal statement
- Don’t be afraid to brag a little – include some of your most impressive achievements from education, work or personal life
- Focus on describing the benefits an employer will get from hiring you. Will you help them to get more customers? Improve their workplace? Save them time and money?
- If you have no work experience, demonstrate transferable workplace skills from your education, projects, or even hobbies
School leaver CV personal statement (part time experience)
![personal statement for marketing manager job School leaver with part time experience CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/School-leaver-with-part-time-experience-CV-personal-statement.png)
Although this person has only just left school, they have also undertaken some part-time work in a call centre alongside their studies.
To make the most of this experience, they have combined their academic achievements with their workplace exposure in this personal statement.
By highlighting their GCSE results, summer programme involvement, work experience and expressing their ambitions to progress within sales, this candidate really makes an appealing case for hiring them.
College leaver CV personal statement (no experience)
![personal statement for marketing manager job College leaver with no experience CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/College-leaver-with-no-experience-CV-personal-statement.png)
This candidate has left college with good grades, but does not yet have any work experience.
To compensate for the lack of workplace exposure, they have made their A level results prominent and highlighted skills and experience which would benefit the employers they are targeting.
Any recruiter reading this profile can quickly understand that this candidate has great academic achievements, a passion for IT and finance and the ability to transfer their skills into an office environment.
College student CV personal statement (freelance experience)
![personal statement for marketing manager job College student with freelance experience CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/College-student-with-freelance-experience-CV-personal-statement.png)
As this student has picked up a small amount of freelance writing work during their studies, they have made sure to brag about it in their personal statement.
They give details on their relevant A level studies to show the skills they are learning, and boost this further by highlighting the fact that they have been applying these skills in a real-life work setting by providing freelance services.
They also include key action verbs that recruiters will be looking for , such as creative writing, working to deadlines, and producing copy.
Academic CV personal statement
![personal statement for marketing manager job Academic CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/Academic-CV-personal-statement.png)
Aside from junior candidates, the only other people who might use a personal statement, are academic professionals; as their CV’s tend to be more longer and detailed than other professions.
This candidate provides a high level overview of their field of study, length of experience, and the roles they have held within universities.
School leaver CV personal statement with and sports experience
![personal statement for marketing manager job School leaver with part time experience CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/School-leaver-with-sports-experience-CV-personal-statement.png)
Although this person has no work experience, they are still able to show employers the value of hiring them by selling their other achievements and explaining how they could benefit an organisation.
They expand on their sports club involvement to demonstrate their teamwork, leadership skills, communication and motivation, which are all important traits in the workplace, and will be looked upon favourably by recruiters and hiring managers.
They also draw upon their future plans to study business studies and take a part time job, to further prove their ambition and dedication.
History graduate CV personal statement
![personal statement for marketing manager job History graduate CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/History-graduate-CV-personal-statement.png)
This history graduate proves their aptitude for both academic achievement and workplace aptitude by showcasing valuable skills from their degree and voluntary work.
They do this by breaking down the key requirements for each and showing how their skills could be beneficial for future employers, such as listening, communication, and crisis management.
They also describe how their ability to balance studies alongside voluntary work has not only boosted their knowledge and skills, but also given excellent time management and organisational skills – which are vital assets to any employer.
Law graduate CV personal statement
![personal statement for marketing manager job Law graduate CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/Law-graduate-CV-personal-statement.png)
This legal graduate makes the most from their work university work placements by using it to bulk out the contents of their CV personal statement.
They include their degree to show they have the necessary qualifications for legal roles, which is crucial, but more importantly, they showcase how they applied their legal skills within a real-life work setting.
They give a brief overview of the types of legal professionals they have been working alongside and the type of work they have been carrying out – this is all it takes to get the attention of recruiters and show employers they have what it takes to fulfil roles in the legal sector.
Medical student CV personal statement
![personal statement for marketing manager job Medical student CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/Medical-student-CV-personal-statement.png)
This medical student proves their fit for the role by showcasing the key skills they have gained from their studies and their work experience placements.
In just these few sentences, they are able to highlight the vast amount of experience they have across different disciplines in the industry, something which is particularly important in the medical sector.
As they have not graduated yet and are still studying, they have provided proof of their most recent grades. This can give the recruiter some indication as to the type of grade they could be graduating with in the near future.
Masters student CV personal statement
![personal statement for marketing manager job Masters student CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/Masters-student-CV-personal-statement-1.png)
This masters student has started by specifying their area of study, in this case, accounting, and given details about the specific areas of finance they are most interested in. This can hint towards their career goals and passions.
They have then carefully listed some of the key areas of accounting and finance that they are proficient in. For example, business finance, advanced corporate finance and statistics.
They have also outlined some of the transferable skills needed for accounting roles that employers will be looking out for, such as communication, attention to detail and analytical skills.
Finance student CV personal statement
![personal statement for marketing manager job Finance student CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/Finance-student-CV-personal-statement.png)
As this finance student has recently undertaken some relevant work experience, they’ve made sure to shout about this in their personal profile.
But more than this, they have included a list of some of the important finance skills they gained as a result of this work experience – for example, financial reporting, processing invoices and month-end reconciliations.
Plus, through power words and phrases such as ‘prevent loss’ and ‘ improve upon accuracy and efficiency’, they have also showcased how they can apply these skills in a workplace setting to benefit the potential employer.
Internship CV personal statement
![personal statement for marketing manager job Internship CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/Internship-CV-personal-statement.png)
This digital marketing professional has started their personal profile by outlining their most relevant qualifications and work experience, most notably their freelance role as a content manager.
They have also provided examples of some of the key marketing skills that potential employers might be looking for, including very detailed examples of the platforms and tools they are proficient in – for example, LinkedIn, Twitter and Pinterest.
They have then closed their statement by giving a detailed description of the type of role or opportunity they are looking for. In this case, an in-house position in a marketing company.
Graduate career changer personal statement
![personal statement for marketing manager job Graduate career changer CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/Graduate-career-changer-CV-personal-statement.png)
Switching careers as a graduate can be tough. Especially when it comes to writing a personal statement that will attract employers in your new chosen field.
This candidate is looking to move from history teaching into journalism, so they have created a statement which briefly mentions their current workplace, but mainly focuses on highlighting transferable skills which are relevant to journalism. They achieve this by discussing the writing skills they use in their current role, and mentioning their hobby of writing – including some publications they have been featured in for extra brownie points.
Business management graduate personal statement
![personal statement for marketing manager job Business management graduate CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/Business-management-graduate-CV-personal-statement.png)
This business management proves their ability to work within a junior business management position by swiftly highlighting their impressive degree (to ensure it is not missed) and summarising some of the real-life experience they have gained in management during their university placements and volunteering. They do not let their lack of paid work experience, stop them demonstrating their valuable skills.
PhD graduate
![personal statement for marketing manager job PhD graduate CV personal statement](https://standout-cv.com/wp-content/uploads/2021/01/PHD-graduate-CV-personal-statement.png)
PhD graduate roles attract a lot of competition, so it’s important that your CV contains a personal statement that will quickly impress and attract recruiters.
This candidate provides a short-but-comprehensive overview of their academic achievements, whilst demonstrating their exceptional level of knowledge in research, languages and publication writing.
By highlighting a number of skills and abilities that are in high-demand in the academic workplace, this CV is very likely to get noticed and land interviews.
How to write a personal statement for your CV
Now that you’ve seen what a personal statement should look like and the type of content it should contain, follow this detailed guide to one for your own CV – and start racking those interviews up.
Guide contents
What is a CV personal statement?
Cv personal statement or cv profile, personal statement format, what to include in a cv personal statement.
- Personal statement mistakes
How to write persuasively
A personal statement is a short paragraph at the top of your CV which gives employers an overview of your education, skills and experience
It’s purpose is to capture the attention of busy recruiters and hiring managers when your CV is first opened – encouraging them to read the rest of it.
You achieve this by writing a tailored summary of yourself that explains your suitability for the roles you are applying for at a very high level, and matches your target job descriptions .
![personal statement for marketing manager job Personal statement basics](https://standout-cv.com/wp-content/uploads/2024/02/Personal-statement-basics.png)
One question candidates often ask me is , “what is the difference between a personal statement and a CV profile?”
To be honest, they are almost the same – they are both introductory paragraphs that sit at the top of your CV… but there are 2 main differences
A personal statement tends to be used more by junior candidates (graduates, school leavers etc.) and is relatively long and detailed.
A CV profile tends to be favoured by more experienced candidates , and is shorter in length than a personal statement.
![personal statement for marketing manager job CV personal statement vs profile](https://standout-cv.com/wp-content/uploads/2021/01/CV-personal-statement-vs-profile.png)
Note: If you are an experienced candidate, you may want to switch over to my CV profile writing guide , or example CV profiles page.
To ensure you grab recruiters’ attention with your personal statement, lay it out in the following way.
Positioning
You need to ensure that your personal statement sits at the very top of your CV, and all of it should be totally visible to readers, without the need to scroll down the page.
Do this by reducing the top page margin and minimising the space taken up by your contact details.
![personal statement for marketing manager job CV margins](https://standout-cv.com/wp-content/uploads/2022/09/Resume-margins.png)
This will ensure that your whole personal statement can be seen, as soon as your CV is opened.
We have a Word CV template which can help you to get this right.
Size/length
Your personal statement needs to contain enough detail to provide an introduction to your skills and knowledge, but not so much detail that it bores readers.
To strike the right balance, anything between 8-15 lines of text is perfect – and sentences should be sharp and to-the-point.
As with the whole of your CV or resume , your personal statement should be written in a simple clean font at around size 10-12 to ensure that it can be read easily by all recruiters and employers.
Keep the text colour simple , ensuring that it contrasts the background (black on white is best) and break it into 2 or even 3 paragraphs for a pleasant reading experience.
It should also be written in a punchy persuasive tone, to help you sell yourself and increase your chances of landing interviews , I cover how to do this in detail further down the guide.
Quick tip: A poorly written CV will fail to impress recruiters and employers. Use our quick-and-easy CV Builder to create a winning CV in minutes with professional CV templates and pre-written content for every industry.
Once you have the style and format of your personal statement perfected, you need to fill it with compelling content that tells recruiters that your CV is worth reading.
Here’s what needs to go into your personal statement…
Before you start writing your personal statement, it’s crucial that you research your target roles to find out exactly what your new potential employers are looking for in a candidate.
Run a search for your target jobs on one of the major job websites , look through plenty of adverts and make a list of the candidate requirements that frequently appear.
![personal statement for marketing manager job Key words in job adverts](https://standout-cv.com/wp-content/uploads/2024/03/Key-words-in-job-adverts.png)
This research will show you exactly what to include in your personal statement in order to impress the recruiters who will be reading it.
Education and qualifications are an important aspect of your personal statement, especially if you are a junior candidate.
You should highlight your highest and most relevant qualifications, whether that is a degree, A levels or GCSEs. You could potentially go into some more detail around modules, papers etc. if they are relevant to the roles you are applying for.
It’s important that you discuss the experience you have gained in your personal statement, to give readers an idea of the work you are comfortable undertaking.
This can of course be direct employed work experience, but it doesn’t have to be.
You can also include:
- School/college Uni work placements
- Voluntary work
- Personal projects
- Hobbies/interests
As with all aspects of your CV , the content should be tailored to match the requirements of your target roles.
Whilst discussing your experience, you should touch upon skills used, industries worked in, types of companies worked for, and people you have worked with.
Where possible, try to show the impact your actions have made. E.g . A customer service agent helps to make sales for their employer.
Any industry-specific knowledge you have that will be useful to your new potential employers should be made prominent within your personal statement.
For example
- Knowledge of financial regulations will be important for accountancy roles
- Knowledge of IT operating systems will be important for IT roles
- Knowledge of the national curriculum will be important for teachers
You should also include some information about the types of roles you are applying for, and why you are doing so. Try to show your interest and passion for the field you are hoping to enter, because employers want to hire people who have genuine motivation and drive in their work.
This is especially true if you don’t have much work experience, as you need something else to compensate for it.
CV personal statement mistakes
The things that you omit from your personal statement can be just as important as the things you include.
Try to keep the following out of your personal statement..
Irrelevant info
Any information that doesn’t fall into the requirements of your target roles can be cut out of your personal statement. For example, if you were a professional athlete 6 years ago, that’s great – but it won’t be relevant if you’re applying to advertising internships, so leave it out.
Generic clichés
![personal statement for marketing manager job Poor resume profile](https://standout-cv.com/wp-content/uploads/2023/11/Poor-resume-profile-2.png)
If you are describing yourself as a “ dynamic team player with high levels of motivation and enthusiasm” you aren’t doing yourself any favours.
These cliché terms are vastly overused and don’t provide readers with any factual details about you – so keep them to a minimum.
Stick to solid facts like education, skills , experience, achievements and knowledge.
If you really want to ensure that your personal statement makes a big impact, you need to write in a persuasive manner.
So, how do you so this?
Well, you need to brag a little – but not too much
It’s about selling yourself and appearing confident, without overstepping the mark and appearing arrogant.
For example, instead of writing.
“Marketing graduate with an interest in entering the digital field”
Be creative and excite the reader by livening the sentence up like this,
“Marketing graduate with highest exam results in class and a passion for embarking on a long and successful career within digital”
The second sentence is a much more interesting, makes the candidate appear more confident, throws in some achievements, and shows off a wider range of writing skills.
Quick tip: A poorly written CV will fail to impress recruiters and employers. Use our quick-and-easy CV Builder to create a winning CV in minutes with professional templates and pre-written content for every industry.
Your own personal statement will be totally unique to yourself, but by using the above guidelines you will be able to create one which shows recruiters everything they need.
Remember to keep the length between 10-20 lines and only include the most relevant information for your target roles.
You can also check our school leaver CV example , our best CV templates , or our library of example CVs from all industries.
Good luck with the job hunt!
How to Write a CV Personal Statement [+4 Real-life Examples]
![personal statement for marketing manager job Background Image](https://blog-cdn.novoresume.com/articles/cv-personal-statement-examples/bg.png)
Creating an effective CV takes time and close attention to detail. You've already included your jobs and experience , and now you want to allow the recruiter or hiring manager to understand the strategic value you can add.
This is when you need to utilize a personal statement at the top of your CV.
How to Write a CV Personal Statement [+4 Real-life Examples]
![personal statement for marketing manager job cv personal statement example](https://blog-cdn.novoresume.com/articles/cv-personal-statement-examples/cv-personal-statement-example.png)
What is a Personal Statement?
A personal statement is a few brief and direct sentences at the top of your CV. The personal statement is also referred to as a career summary or personal mission statement.
This is used to grab the attention of the recruiter or hiring manager and summarizes essential experiences or training that you can bring to this position.
Why do I Need a Personal Statement?
A recruiter or hiring manager is tasked with sorting through an enormous amount of resumes every single day. A personal statement is a way to separate yourself from the other applicants.
This statement summarizes your experience and highlights your unique talents . The CV personal statement is meant to demonstrate why you are the perfect fit for the job.
Even med students need a medical school personal statement , as it is what differentiates them from all the other students applying. Plus, it allows them to share their personal stories and objectives.
Where do I Start?
Always begin by reading the job description carefully and thoroughly.
Your personal statement should be tailored to each job description, so it explicitly states the value you’ll bring to the position you are applying. A generic personal statement cannot do that.
Once you have a solid handle on the job description, you can begin writing. It’s important to keep your personal statement brief, about 50-200 words will do.
Don’t forget that you have your whole cover letter to show some personality and include engaging content.
The personal statement should be a quick summary that highlights why you are the best person for the job.
You’ll need to decide whether you are writing your personal statement in first- or third-person. This should follow how you've written the rest of your CV.
For example, if you've already written, “I grew and developed a team of 50 salespeople,” in your CV then you will want to keep your personal statement in first-person to match the prevailing style.
No matter what you choose, make sure that you keep it consistent throughout. Do not switch between first- and third-person as that will get confusing to the hiring manager.
Writing a personal statement for your CV in first-person does not mean you need to start every sentence with “I.”
There are ways to craft your personal statement to sound snappy, concise and personal, and here are a few examples to help inspire your personal statement.
CV Personal Statement Examples
It doesn’t matter what chose as your desired career or how much experienc e you have, use these examples to drive the creation of your own personal statement.
You can take snippets from each or write something completely different. Always remember that your personal statement is a reflection of yourself and should align with your own personal goals and experience.
If these examples don’t fit your exact career, feel free to take some pointers and write yours from scratch.
#1: Personal Statement Example for Recent Graduate CV
“As a recent graduate from university, with an honors degree in communications, I held several internships within leading organizations, including Bertelsmann. These internships enabled me to gain experience in the field and learn how to serve up valuable contributions in a fast-paced, professional environment.”
Explanation: This example should be customized to include the university you’ve graduated from and any relevant internships. A compelling personal statement always highlights relevant skills and experiences.
In this case, a recent graduate does not have extensive experience in the workforce, so soft skills like experiencing success in a fast-paced work environment and becoming a trusted team member become even more critical.
#2: Personal Statement Example for Returning to the Workforce CV
“A highly motivated and experienced office administrator, I am currently looking to resume my professional career after an extended hiatus to raise my family. Proficient in all Microsoft Office programs, I can lead meetings and work with clients to keep your office running smoothly and efficiently. After spending several years volunteering as an administrative worker for a local charity, I am committed to resuming my professional career on a full-time basis.”
Explanation: After time off from a career, it can be hard to break back into the market. This personal statement outlines the reason for the break, the relevant qualifications and what the applicant has been doing in between jobs.
Any volunteer experience becomes highly relevant when there is no concrete professional experience to draw upon, to demonstrate the use of those skills.
![personal statement for marketing manager job job search masterclass](https://blog-cdn.novoresume.com/articles/cv-personal-statement-examples/job-search-masterclass.webp)
#3: Personal Statement Example for a Career Change CV
“With over 15 years as a sales manager, I have extensive experience building high-functioning sales teams that consistently achieve budget numbers. In fact, my ability to grow talent led to a 20% increase in annual renewals across the board. Now, after 15 years, I am seeking new challenges to flex my marketing muscles in a fast-paced environment.”
Explanation: When changing careers , it's essential to highlight skills that are transferable between industries.
In this case, leadership and team-building experience can apply to any industry. Homing in on concrete numbers and percentages increases credibility when applying for a position.
The applicant ends with the reason behind the desired career change. This part is not necessary but may be appealing to some hiring managers who are wondering what the impetus for the career change.
#4: Personal Statement Example for a Experienced Professional CV
“As a friendly, professional and highly trained educator, I am passionate about teaching and have an innate ability to understand student’s needs. Creating a safe and productive environment for optimal learning is my top priority. I’ve worked as a teacher for nearly 10 years in a variety of subjects and my experience and skill set make me the perfect fit for your team.”
Explanation: With more experience comes more skills and a better idea of strengths and weaknesses. Showcasing your passion for the industry is a great way to begin a personal statement, as it shows the hiring manager your dedication to the craft.
A personal statement can be written in many different ways, but it is ultimately up to you to determine what skills you want to highlight for your chosen position.
You can follow these examples or take learnings from each to contribute towards your personal statement.
If you understand the job you are applying for and know the unique skill set that you bring to the table, you will have a stellar personal statement for your CV that will get you across the table from the hiring manager in no time.
Suggested Reading:
- How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
- 43+ Resume Tips and Tricks to Land Your Next Job
- 150+ Must-Have Skills for Any Resume [With Tips + Tricks]
- How to Answer “Tell Me About Yourself”
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What is a business management personal statement?
You are required to write a business and management personal statement to showcase your main strengths, skills, experience and career goals to your chosen universities.
Admissions tutors want to see candidates with business and/or management experience that they can apply to their course.
It should also convey your passion for the subject, as well as why you want to pursue a degree in this area.
How do I write a business management personal statement?
It’s a good idea to start your statement with why you want to study business and and management at university (rather than just business ). For example, you may want to focus on the management part and why this interests you.
Make sure you back up everything with examples, which means having a good list of notes about your experience.
A good business and management personal statement should be written concisely, with a clear structure, including a memorable conclusion.
For inspiration on how to write your own unique statement, take a look at some of our business and management personal statement examples above (please don't copy them!), which will help you decide what to include.
What should I include in my business management personal statement?
It’s important you talk about skills and experience from all areas of your life and try to relate them to hobbies or extracurricular activities, especially if they are relevant to your course.
Think about how any work experience has helped you, what you have learned from it, and how it might be useful in your degree.
University admissions tutors want students on their course that are going to work hard and be of benefit to their department.
For more help and advice on what to include in your business and management personal statement, please see:
- Personal Statement Editing Services
- Personal Statement Tips From A Teacher
- Analysis Of A Personal Statement
- The 15th January UCAS Deadline: 4 Ways To Avoid Missing It
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- 10 Top Personal Statement Writing Tips
- What To Do If You Miss The 15th January UCAS Deadline.
Further resources
For more information about business management degrees and careers, please visit the following:
- Business & Finance - National Careers Service
- What jobs can you get with a busines degree in the UK?
- 18 Career Paths in Business
- Business careers advice for school leavers
- What can you do with a business degree?
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From financial manager to marketing specialists, these are the projected highest paying positions in the U.S.
N EW YORK CITY - Certain jobs are predicted to have a major boom between 2022 and 2032 in the U.S job market, according to a new report by Business Insider . From software developers to marketing specialists, the predicted highly-paying jobs in the coming years vary across different fields and industries.
The report's figure comes from salary estimates published by the Bureau of Labor Statistics last year. From these figures, experts look at jobs with projections of salary adjustments above the average, which tend to be better positioned within the labor market due, among other things, to supply, demand and competitiveness.
Taking these considerations into account, coupled with future projections and educational degrees requested in the vacancies, here are the top 10 positions likely to see a boom in the next decade.
#1 highest-paying job: financial manager
Financial managers create financial reports, direct investment activities, and develop plans for the long-term financial goals of their organization. Many of them work in a variety of industries including banks, investment firms, and insurance companies.
For this position, the average annual salary is $156,100, the projected employment increase is 126,000, and the degree required to enter is a bachelor's degree.
#2 highest-paying job: data scientist
Data scientists use analytical tools and techniques to extract meaningful insights from data.
For this position, the average annual salary is $108,020, the projected employment increase 59,400 job openings, and the degree required to enter the field is a bachelor's degree.
#3 highest-paying job: computer system analysts
Computer system analysts study an organization's current computer systems and design ways to improve efficiency.
For this position, the average annual salary is $103,800, the projected employment increase is 51,000 job openings and the degree required to enter the field is a bachelor's degree.
#4 highest-paying job: software quality assurance analysts and testers
Software quality assurance analysts and testers design and execute systems to check the software for problems. As part of their testing, these workers document and track the software's potential defects or risks. They also assess its usability and functionality to identify difficulties a user might have.
For this position, the average annual salary is $101,800, the projected employment increase is 42,000 job openings, and the degree required to get into the field is a bachelor's degree.
#5 highest-paying job: personal financial advisors
Personal financial advisors provide advice to help individuals manage their money and plan for their financial future. Most personal financial advisors, according to the BLS, work full time, and some work more than 40 hours a week, meeting with clients in the evenings or on weekends.
For this position, the average annual salary is $99,580, the projected employment increase is 42,000 job openings, and the degree required to get into the field is a bachelor's degree.
#6 highest-paying job: management analysts
Management analysts recommend ways to improve an organization's efficiency. They typically meet with clients, with some working more than 40 hours per week.
For this position, the average annual salary is $99,410, the projected employment increase is 95,700 job openings, and the degree required to enter the field is a bachelor's degree.
#7 highest-paying job: project management specialists
Project management specialists coordinate the budget, schedule, staffing, and other details of a project.
For this position, the average annual salary is $98,580, the projected employment increase is 54,700 job openings, and the degree required to get into the field is a bachelor's degree.
#8 highest-paying job: accountants and auditors
Accountants and auditors prepare and examine financial records. They usually work full time, putting in overtime hours during certain periods of the year, such as quarterly audits or tax season.
For this position, the average annual salary is $79,880, the projected employment increase is 67,400 job openings, and the degree required to enter the field is a bachelor's degree.
#9 highest-paying job: market research analysts and marketing specialists
Market research analysts and marketing specialists study customer preferences, business conditions, and other factors to assess potential sales of a product or service.
For this position, the average annual salary is $74,680, the projected employment increase is 116,600, and the degree required to enter the field is a bachelor's degree.
#10 highest-paying job: heavy truck and trailer drivers
Heavy and tractor-trailer truck drivers transport goods from one location to another. These drivers can be away from home for days or weeks at a time.
For this position, the average annual salary is $54,320, the projected employment increase is 89,300 job openings, and the degree required to enter the field is a high school diploma.
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Apply for Manager, Marketing Strategy job with Thomson Reuters in Eagan, Minnesota, United States of America. Communications & Marketing Careers at Thomson Reuters
N EW YORK CITY - Certain jobs are predicted to have a major boom between 2022 and 2032 in the U.S job market, according to a new report by Business Insider.From software developers to marketing ...