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Bed And Breakfast Business Plan

If you are a people person who enjoys cooking and cleaning and is fond of historic and elegant houses, a bed and breakfast business would be perfect for you.

A bed and breakfast business not only allows you to work for yourself, but also to challenge your creative side. You get to pick the decor, the food menu, the serving style, and everything that’ll make you stand apart from the others.

Industry Overview

The bed and breakfast industry stood at a market value of 1.65 bn dollars at the beginning of 2021 and is picking up pace after being hit by the COVID-19 pandemic. Hence, with a lesser number of competitors now is the right time to enter the industry.

However, to know what you are getting yourself into, you need a well-written business plan. Also, planning your business well in its initial stages saves you from a lot of troubles later on.

Read on to find out how a business plan can help you and how to write one.

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How can a bed and breakfast business plan help you?

Writing a business plan before starting a bed and breakfast business can help you in managing your finances and budget better. It’ll also help you understand what your targeted client base expects out of you, it would also help you select the right location, formulate a good marketing strategy, and cater to the needs and demands of your customers better.

It can also help you steer clear of roadblocks and avoid hiccups in your business journey.

Moreover, it can make navigating through your daily business activities and your business milestones easier.

How to write a bed and breakfast business plan?

Though writing a business plan might seem intimidating at first, it doesn’t have to be. You can easily write a well-rounded business plan through a premade template or through a business plan software that’ll help you in every step of writing your business plan.

Apart from that, a good business plan focuses on every facet of your business and has clear and flexible goals and strategies. In the following section, we’ll discuss all the things you can include in your business plan to make it a good one.

Bed and breakfast business plan outline

This is the standard bed and breakfast business plan outline which will cover all important sections that you should include in your business plan.

• Customer Focus
• Management Team
• Keys to Success
• Financial Overview
• Who is The Manola Inn?
• Manola Inn’s History
• Manola Inn’s Services
• Bed and Breakfast Design
• Industry Statistics & Trends
• Geo-graphics
• Demographics
• Vacationers
• Honeymooners
• Service Business Analysis
• Profile of Target Market
• The U.S. Leisure Travel Market
• The U.S. Business Travel Market
• International Tourists
• The Madison Concourse Bed and Breakfast
• The Edgewater Bed and Breakfast
• Doubletree Bed and Breakfast Madison
• Competitive Pricing
• Competitive Advantage
• The Manola Inn Brand
• Phone Prospecting
• Public Relations
• Advertising
• Ongoing Customer Communications
• Pre-Opening Events
• Pricing Strategy
• Administrative Functions
• Bed and Breakfast Services
• Hiring Plan
• Revenue and Cost Drivers
• Capital Requirements and Use of Funds
• Key Assumptions & Forecasts
• Income Statement (5 Year projections)
• Balance Sheet (5 Year projections)
• Cash Flow Statement (5-Year projections)

What to include in a bed and breakfast business plan?

Several sections can make your business plan a well-rounded one. The major ones are as follows:

1. Executive summary

This document forms the first section of your business plan. It is useful while explaining your business ideas to your investors and can get you funded if written properly.

The executive summary section consists of the following sub-segments:

• Objectives : This segment would cover the objectives or the goals you wish to accomplish with your business.
• Business Overview : This section provides an overview of every aspect of your business.
• Key to success : In this section, you should mention practical reasons why you believe your business would be a successful one.

2. Customer Analysis

The customer analysis section helps you in knowing your target market better. It not only provides you with a detailed description of your customer base but also helps you in formulating marketing strategies surrounding them.

It can be broken down into the following subsections:

• Profile of target market : In this section, include details about your target audience like their preferred holiday destinations, their food habits, leisure activities that they prefer, etc.
• Customer segmentation : This segment helps you know the needs and preferences of different groups of customers and how to serve them better as per their differences.

3. Competitive Analysis

In this section, include a detailed analysis of your competitors, ranging from who they are to what they are doing and how your business stands apart from theirs.

Include the following subsegments in this segment:

• Direct and indirect competitors : Make a list of all your direct competitors, like the other B&Bs, and indirect competitors like inns, motels, hotels, etc.
• Competitive Advantage : In this section include all the advantages you have over your competitor including better or more accessible location, better customer reach, better services, etc. This will help you find your USP.

4. Marketing Plan

For your business to succeed, people need to know it exists. Hence, a marketing plan is a crucial part of your business. It would consist of a market analysis followed by an advertising strategy.

5. Operations Plan

This section is crucial especially for a B&B as it helps you plan your daily activities from how you would manage your customers to business milestones like expanding your services, growing to a certain size, etc.

6. Financial Plan

Having a good financial plan can help your business stay afloat during difficult times and earn maximum profits when the market condition is good. It can be broken down into the following segments:

• Revenue and cost drivers : Include the aspects that generate revenue and the ones that incur costs, so you can manage them better to reduce costs and increase revenue wherever possible.
• Capital requirements and use of funds : in this section list down the capital requirements of your business and the sources you can acquire funds from.
• Projected profits : In this section, include the short-term and long-term profits your business would make according to your calculations.

Download a sample bed and breakfast business plan

Need help writing your business plan from scratch? Here you go;  download our free bed and breakfast business plan pdf  to start.

It’s a modern business plan template specifically designed for your bed and breakfast business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Bed and breakfast business plan summary

In conclusion, with the right amount of planning and thorough execution, a bed and breakfast business can be extremely profitable.

After  getting started with Upmetrics , you can copy this bed and breakfast business plan example into your business plan and modify the required information and download your bed and breakfast business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

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About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to Start a Homestay Business If you love hosting and have spare space in your house, monetise it by starting a bed and breakfast business

By Shipra Singh • Jan 6, 2020

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

In 2018, Shivam Chaudhary enlisted a spare bedroom in his Dehradun flat on AirBnb to make some extra money. Two years later, the entire three-BHK apartment is on the online marketplace platform with each room priced at INR 1,400 per night. "Initial income from one room listing was 5 times more than what I had anticipated. The potential business model prompted me to list the entire apartment," says Chaudhary.

Homestays, bed and breakfast (B&B) or guesthouses—the concept of B&B lodging is fast becoming a popular business model for homeowners who have extra space in their property to spare. As of February 2019, Airbnb alone has about 45,000 listings in India, as announced by the platform's co-founder and chief strategy officer, Nathan Blecharczyk during a summit.

The concept of homestays is quite simple. You rent out your unused property for short spans to guests travelling in your city. It is different than a hotel as you as a host share the house with your guest and do not have to provide round the clock room or restaurant service, as is the case with a hotel. It does not require heavy infrastructure either and, hence is easy on your pocket.

So, if you love hosting and want to start your own homestay business, here's a guide on how to go about it.

Also Read: 20 Business Ideas for Stay-at-Home Parents

List on Online Platforms

The easiest way to start is to list your house on platforms such as Airbnb, Booking.com , Trip Advisor and Homestays.com. Alternatively, you can also post ads directly on Facebook, Instagram and Google to save on the commission charged on such platforms.

As part of the signing up process, you need to upload identification and property-related documents. You don't have to pay anything for listing yourself on these portals but they charge a commission of 3-6 per cent for each booking.

There are no restrictions on how much space can be let out. From a single room to an entire floor to a villa, you can let out as much space as you want. Take the case of Goa-based couple Latika Singh and Rahul Singh, who are full-time hosts to a three-story homestay. The duo has let out two floors in their house, keeping the ground floor for their use.

Platforms such as Airbnb let you set your own rate. To begin with, check prices of listings in your area to get an idea about how much can you charge for your space.

Rates are not sacrosanct and can be changed by the owner depending on demand and season. Singhs lower price of their homestay during May-August, as that's the off season in Goa. Whereas during Christmas and New Year week, they mark-up their prices by 15-20 per cent because of higher demand due to the Sunburn festival.

Chaudhary, on the contrary, doesn't tinker much with his apartment's rates. "I get bookings all year round as Dehradun is both a travel destination and a business hub. Bookings drop barely 10-15 per cent during winters, so I don't usually reset price of my listings," says the 30-year-old businessman.

If you need the space for your personal use, you can block those dates on the platforms in advance.

Most importantly, before you enlist, figure out the permissions, registration process and other legal requirements of a homestay business in your city. The concept of Airbnb in India is fairly new and so there are no defined rules on whether a homestay qualifies as a commercial business or not. The rules vary across states so it is recommended that you visit the nearest district tourism office to understand the regulations.

Costs of Setting up

Setting up a homestay can cost you anywhere between INR 30,000-50,000. Here's a breakdown of all the costs involved:

One-time Costs

• Furnishing: To begin with, you will have to set up the space with basic furniture such as bed, table, a pack table, a chair and linens like curtains, bed sheet, bed cover, etc. Furnishing can cost you INR 10,00015,000, depending on how much you want to decorate your space.
• Basic amenities : Water kettle, towels, basic cutlery are basic amenities, which is another INR 3,0004,000.
• Optional amenities: Additional facilities such as airconditioner, cooler, geyser, air-purifiers, etc., can further cost you upwards of INR 20,000.

Recurring Monthly Costs

• Bills: Electricity and Internet bills will be INR 5,0006,000.
• Cleaning: Laundry (bedsheets, towels) and cleaning is another INR 6,0007,000.
• Grocery and Utilities : Groceries for breakfast and basic items to include in the room such as toiletries, tea and coffee pouches, milk pouches, salt and pepper, etc., will cost you INR 1,5002,000 per month.
• Staff: You can hire an assistant for help with smaller tasks or managing the homestay. For instance, Chaudhary has hired a fulltime assistant who hosts guests as he himself doesn't stay in the apartment. He is paid INR 15,000.

Earning Potential

Income from homestay business will typically depend on how much space you have let out, amenities provided and location of your house. A single room with all basic amenities can be priced anywhere between INR 1,500-2,000.

Bigger spaces like a villa or an entire floor will obviously be priced higher, but gets fewer bookings compared to single rooms. "We have two listings—two rooms on second floor for INR 1,700 each and third floor apartment for INR 3,800. But, we get more bookings for single rooms," points out Latika. During full season, she gets an average 20 bookings every month for the bedrooms and 10 bookings for entire floor, earning the Singhs INR 40,000-80,000 a month.

If your property is close to tourist spots and gives easy access to public transport, you can price it higher. Also, added amenities such as air-conditioning, running hot water, air-purifier and a functional kitchen usually attract more tourists as opposed to a basic lodging option.

Delhi-based Anmol Bagga has installed air-purifiers in his homestay to tackle air pollution. "I have seen an increase in bookings from foreign tourists ever since I've installed air purifiers," says Bagga, who has listed a two-BHK on Airbnb for INR 3,200 per night.

To give you a ballpark figure, an average booking of 15 days per month of a single room can fetch you INR 18,000-20,000, after removing operational costs and commission of online platforms.

Your can have lean periods depending on the tourist season of your city. For instance, if you are in Rajasthan, you will get very few guests during summers. On the other hand, homestays in Shimla will get few travelers during winters.

For this reason, if your sole income depends on this business be prepared to plan your yearly finances accordingly.

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Win guests & investors: the ultimate B&B business plan guide (plus free template)

• 30th April 2024
• Expert advice

Thinking of transforming your charming space into a thriving bed and breakfast? Running a B&B can be an incredibly rewarding experience, allowing you to connect with guests from all around the world while sharing your local expertise. However, it’s also a serious business endeavour that requires careful planning and preparation. 

Whether you're a seasoned hospitality pro or a complete newcomer, a well-structured bed and breakfast business plan is your key to success. At Touch Stay, we know the importance of guest experience, and that starts with a solid foundation for your B&B. This comprehensive guide equips you with everything you need to write a winning B&B business plan and turn your dream into reality. 

We'll also provide a free downloadable template and a detailed bed and breakfast business plan checklist to help you get started. But first, let's explore why a B&B business plan is crucial… 

• Why a B&B business plan matters
• The essential B&B business plan template

Free B&B business plan template and checklist

Why a b&b business plan matters: a breakdown.

Beyond securing funding, a B&B business plan offers a roadmap for growth and long-term success. Here's how:

1. Clarity and focus: writing your plan forces you to really define your B&B. This means getting clear on:

• Unique selling points (USPs): what makes your B&B stand out from the competition? Is it an historic mansion, a stylish city apartment, or a pet-friendly atmosphere?
• Target market: who are your ideal guests? Are you targeting families, romantic getaways, or outdoor enthusiasts?
• Financial goals: how much revenue do you need to generate? What's your profit target?

By getting clear on these aspects from the start, you can ensure your B&B is heading in the right direction.

2. Funding: if you need financial backing to get your bed and breakfast off the ground, a well-written B&B business plan is essential. It acts as a persuasive document for lenders and investors by:

• Showcasing potential: your plan lays out the potential profitability of your B&B, with realistic projections and a clear strategy for success.
• Inspiring confidence: a well-structured plan demonstrates your professionalism and commitment to making your B&B a thriving business.

This can make a big difference in securing the funding you need.

3. Roadmap for growth: your B&B business plan isn't a static document. It's a living roadmap that should evolve with your B&B. Here's how it helps:

• Decision-making: when faced with challenges or new opportunities, your plan provides a framework for making informed decisions that align with your overall goals.
• Navigating challenges: the hospitality industry is dynamic. Having a clear plan helps you anticipate and navigate unforeseen obstacles that may arise.

By keeping your plan updated and referring to it regularly, you can ensure your B&B stays on track for long-term success.

The essential B&B business plan template: a deep dive

Your bed and breakfast business plan is like a blueprint for success. It outlines your vision, defines your strategies, and demonstrates the financial viability of your dream. Here's a detailed breakdown of the key sections you should include:

1. Executive summary:

This is your elevator pitch for your B&B. It should be a concise (typically 1-2 pages) overview that grabs the reader's attention and summarises the key points of your entire plan.

• Briefly introduce your B&B, its location, and its unique selling points (USPs). What makes your B&B stand out from the competition?
• Highlight your target market and the guest experience you aim to create.
• Briefly summarise your financial projections and future potential for growth.

2. Company description:

Dive deeper into the heart and soul of your B&B.

• Describe your property – its architectural style, historical significance (if applicable), and the number of rooms and amenities offered.
• Explain your B&B's theme or atmosphere. Are you a cosy country retreat, a luxurious urban escape, or something else entirely?
• Showcase the unique experiences you offer guests. Do you specialise in gourmet breakfasts, themed activities, or personalised local recommendations?

3. Market analysis:

Understanding your market landscape is crucial for success. Here's what to include:

• Who is your ideal guest? Define their demographics (age, income, interests) and psychographics (travel style, preferences).
• Competitor analysis: research other local B&Bs and similar accommodation. Analyse their strengths and weaknesses, pricing strategies, and target audience. How will you differentiate your B&B from them?
• Industry trends: stay informed about current trends in the B&B industry . Is there a growing demand for eco-friendly accommodation, pet-friendly stays, or unique experiences?
• Pricing strategy: determine your room rates based on competitor analysis, local market trends, and your B&B's unique offerings.

4. Marketing plan:

Now it's time to map out your strategies to attract your ideal guests.

• Booking channels: list the platforms you'll use to attract bookings. This might include your own website, online travel agencies (OTAs) like Airbnb or Booking.com, or direct marketing through local partnerships.
• Online presence: develop a strong online presence through a user-friendly website that showcases your B&B's charm and amenities, and is optimised for people searching for accommodation in your location. 
• Digital marketing : use social media platforms like Instagram or Facebook to connect with potential guests and share engaging content. Which social media channels you choose for your B&B will depend on which ones research tells you your ideal guests use most.

5. Management team:

Showcase the expertise behind your B&B. Briefly introduce yourself and any key team members, highlighting:

• Your hospitality experience: detail your background in hospitality, relevant skills, and passion for creating exceptional guest experiences.
• Team qualifications: if you have staff (housekeepers, chefs), mention their relevant experience and qualifications.

6. Operations plan:

This section outlines the day-to-day operations of your B&B, ensuring a smooth and seamless guest experience.

• Guest services: detail your check-in/check-out procedures, housekeeping standards, and guest communication protocols.
• Breakfast operations: outline your approach to breakfast service. Will you offer a self-serve continental breakfast, a hot breakfast cooked to order, breakfast room service, or themed breakfast options?
• Amenities and services: list the amenities you offer, like laundry services, in-room massages, or bicycle rentals. Explain how guests will access these services.

Touch Stay provides digital guidebooks designed specifically for B&Bs. Check out how The Maitland Manor Bed & Breakfast and Silverbow Inn use theirs to share essential info and local recommendations to ensure their guests have the best stay possible.

7. Financial projections:

Demonstrate the financial viability of your B&B here. It should be realistic and backed up by research.

• Startup costs: list all the one-time expenses required to launch your B&B, including furniture, renovations, permits, and marketing materials.
• Operational costs: detail your ongoing operational expenses like utilities, property taxes, supplies, and staff salaries.
• Revenue forecast: project your expected revenue based on occupancy rates, room rates, and any additional income streams like gift certificates or event space rentals.
• Profitability analysis: show how your projected revenue compares to your expenses, indicating your expected profitability over a set period (typically 3-5 years).

Ready to dive in? We've created a downloadable bed and breakfast business plan template along with a comprehensive B&B checklist to ensure you don't miss a single detail. These resources will guide you through each section of the plan.

Enter your details to receive your free bed and breakfast business plan template and checklist.

Touch Stay: your partner in B&B success

Starting your own bed and breakfast requires passion, planning, and this vital business plan document. By clearly defining your B&B’s value proposition, operations, finances, and more, you’ll be setting yourself up for startup success and delighted guests for years to come. 

At Touch Stay, we believe in empowering B&B hosts to create exceptional guest experiences. Our digital guidebooks for B&Bs provide guests with all the information they need at their fingertips. This frees you up to focus on what you do best – offering warm hospitality and creating a memorable stay.

Start a free 14-day trial with Touch Stay and create your B&B guidebook today

Create the Perfect B&B Business Plan: The Ultimate Guide

25 october 2023.

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Opening a bed and breakfast can be a dream, but without good preparation, it can turn into a nightmare. One of the first steps to success is to make an effective bed and breakfast business plan. Let’s see together what a bed and breakfast business plan is, why it’s important, and how to create one tailored for you. At the end, you can download our free bed and breakfast business plan PDF guide, full of examples and tips to help you create your own bed and breakfast business plan and discover how Octorate can help you manage your properties!

Table of contents.

• Bed and Breakfast business plan: What it is

Bed and Breakfast business plan: Why you need it

• How to create a business plan for a Bed and Breakfast
• Bed and Breakfast business plan: download the guide

Optimize the management of your properties with Octorate

Indice dei contenuti, bed and breakfast business plan: what is it.

A business plan for a Bed and Breakfast is a formal document detailing how you intend to manage your Bed and Breakfast. It not only helps define the goals of your Bed and Breakfast, but also serves as a reference document for future investors or banks if you need funding.

At the end of this article, you’ll find a free Bed and Breakfast business plan pdf to download, which will provide a solid structure on which to build your plan!

A well-written Bed and Breakfast business plan should cover a range of key areas including market analysis, marketing strategy, financial planning, and much more. For example, if you wish to open a Bed and Breakfast from scratch, a solid Bed and Breakfast business plan can help identify the key challenges you may face and how you plan to overcome them, being a foundational step in starting a rental business.

• Clear Vision : A Bed and Breakfast business plan will help you have a clear vision of your Bed and Breakfast. It defines what you intend to achieve and how you should do it, aligning with the initial steps on how to start a Bed and Breakfast.
• Funding : If you plan on obtaining external funding, potential investors or banks will want to see a well-written Bed and Breakfast business plan from you, which is a fundamental part of how to open a Bed and Breakfast.
• Effective Management : It serves as a guide for the daily management of your Bed and Breakfast. It helps you organize daily operations and ensures they are aligned with the long-term goals of your Bed and Breakfast, thus aiding in running a Bed and Breakfast effectively.
• Measuring Success : With a Bed and Breakfast business plan, you can establish clear metrics useful for measuring the success of your Bed and Breakfast over time.

How to create a Bed and Breakfast business plan

1. executive summary.

• Description of the Bed and Breakfast : your Bed and Breakfast should be described in detail, including the name of the B&B, the location, the type of accommodation offered, and the amenities available. This section essentially outlines the premise of owning a Bed and Breakfast.
• Business Objectives : define the short and long-term objectives of your Bed and Breakfast. These could include occupancy goals, income targets, and future expansion plans, aligning with the vision of running a Bed and Breakfast efficiently.
• Owner and contact information : provide detailed information about the owner or owners of the Bed and Breakfast, including contacts and experience in the hospitality industry.

2. Market Analysis

• Analysis of the vacation rental industry : explore the current state of the vacation rental industry, including trends, challenges, and opportunities. This analysis is crucial for those looking to understand how to start a rental business within this sector.
• Local market and competition analysis : analyze the local market, identifying the main competitors and evaluating how your Bed and Breakfast will position against them. Understanding the competition is a fundamental part of a rental property business plan and starting a rental business.
• Identification of your target market : identify who your ideal customers are, what their needs are, and how you intend to meet them with your Bed and Breakfast. Tailoring your services to the needs of your target market is a critical aspect of how to run a Bed and Breakfast successfully.
• Marketing and pricing strategies : develop effective marketing strategies and determine a competitive pricing structure based on the market analysis. Crafting an attractive and competitive pricing strategy is integral for a vacation rental business plan and the sustainability of your Bed and Breakfast.

3. Organization and Management

• Organizational Structure : The organizational structure of your Bed and Breakfast should clearly outline how the business will be organized. This can include yourself, any co-owners, managers, cleaning staff, and others. This aspect is crucial in demonstrating how to run a Bed and Breakfast efficiently.
• Roles and Responsibilities : Describe the roles and responsibilities of each team member, especially if you will use Airbnb alternatives (also discover how it works and how much an Airbnb co-host earns). This should include job titles, role descriptions, and the skills needed for each role, which are pivotal in running a Bed and Breakfast effectively.
• Daily Operational Processes : The daily operational processes are the heart of your Bed and Breakfast. Describe how reservations will be handled (implementing a Property Management System can help manage reservations effectively), the check-in and check-out process, room cleaning (download our free Airbnb cleaning checklist ), maintenance, and other daily operations which are key in the practical aspects of how to start a Bed and Breakfast.
• Suppliers and Partners : Identify key suppliers and partners that will support your Bed and Breakfast. This can include food and beverage suppliers, cleaning companies, marketing agencies, online booking platforms, and others. Describe how each supplier or partner will contribute to your Bed and Breakfast and what the terms of agreement with them are, as this is a vital part of starting a Bed and Breakfast successfully.

4. Services and Amenities

• Description of services and amenities offered : Describe the services and amenities you plan to offer. This can include comfortable rooms, free WiFi, included breakfast, laundry services, Airbnb welcome basket , organized excursions, and so on. Offering a range of amenities is a part of understanding how to open a Bed and Breakfast that appeals to a wide range of potential guests.
• Differentiation from the competition : Highlight how your services and amenities stand out from local competition. Perhaps you offer a unique experience or exceptional amenities that other Bed and Breakfasts in your area do not offer. This differentiation is crucial in the rental property business plan as it showcases the unique selling propositions of your Bed and Breakfast.

5. Marketing and Sales Strategy

• Promotion and Advertising Strategies : Describe your promotion and advertising strategies. This could include the use of social media, email marketing, SEO, collaborations with local travel agencies, and other promotional strategies. Also define how you will measure the effectiveness of your marketing strategies, which is essential in knowing how to run a Bed and Breakfast successfully.
• Distribution Channels (OTA) : Distribution channels are crucial for reaching your target audience. Describe how you will use online booking sites, your website, and other channels to promote room availability and facilitate bookings. It’s important to understand the Booking.com fees and Airbnb service fee when choosing which platform to use for online reservations, especially when aiming at starting a rental business in the hospitality sector.
• Review Management and Customer Relations : Positive reviews can significantly boost the visibility and appeal of your Bed and Breakfast (discover how to improve your ranking through Airbnb reviews ). Explain how you will manage online reviews, how you will respond to negative reviews, and how you will use customer feedback to improve your Bed and Breakfast, which is vital in owning a Bed and Breakfast that resonates well with guests.

6. Financial Planning

• Revenue and Expense Forecasts : You should outline your financial expectations. Include an estimate of the revenue you anticipate generating, along with all expected expenses, such as food, maintenance, advertising, salaries, and more. A detailed budget will help you understand how much money you will need to start and keep your Bed and Breakfast running, aligning with the vision of starting a Bed and Breakfast with a clear financial plan.
• Break-even Analysis : The break-even analysis will allow you to determine the point at which the revenue from your Bed and Breakfast will cover all operating expenses, indicating the level of occupancy needed to reach this point, which is pivotal in running a Bed and Breakfast efficiently.
• Cash Flow Forecasts : Cash flow forecasts will help you manage the liquidity of your Bed and Breakfast, ensuring you will have enough money on hand to cover current expenses. This section should include monthly forecasts for at least the first year, aiding in the financial management aspect of how to run a Bed and Breakfast.
• Budget and Long-term Financial Projections : Establish an operating budget and create long-term financial projections. These projections should extend for at least three to five years and provide a clear vision of the expected growth and financial sustainability of your Bed and Breakfast, essential in the long-term planning of owning a Bed and Breakfast.

7. Appendices and Attachments

You should include documents like house blueprints, service contracts, agreements with suppliers, permits and licenses, or any other documentation that supports your Bed and Breakfast business plan. These attachments will provide additional details and context to the readers of your plan, making it a comprehensive and informative document. This section is a crucial part of how to start a Bed and Breakfast by having all necessary documentation in place.

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Bed and Breakfast Business Plan Template

Written by Dave Lavinsky

Bed and Breakfast Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their bed and breakfast businesses.

If you’re unfamiliar with creating a bed and breakfast business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a bed and breakfast business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Bed and Breakfast Business Plan?

A business plan provides a snapshot of your bed and breakfast business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Bed and Breakfast

If you’re looking to start a bed and breakfast business or grow your existing bed and breakfast company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your bed and breakfast business to improve your chances of success. Your bed and breakfast business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Bed and Breakfast Businesses

With regards to funding, the main sources of funding for a bed and breakfast business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for bed and breakfast companies.

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How to write a business plan for a bed and breakfast.

If you want to start a bed and breakfast business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your bed and breakfast business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of bed and breakfast business you are running and the status. For example, are you a startup, do you have a bed and breakfast business that you would like to grow, or are you operating a chain of bed and breakfast businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the bed and breakfast industry.
• Discuss the type of bed and breakfast business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of bed and breakfast business you are operating.

For example, you might specialize in one of the following types of bed and breakfast businesses:

• Home Stay (traditional bed and breakfast): This type of business is one in which the proprietors rent out space in their own home to guests.
• B&B: This type of business is similar to the traditional bed and breakfast, with the main difference being that the proprietors do not live in the house.
• Country Inn: This type of business is typically larger than a traditional B&B with more accommodations such as a restaurant and multiple rooms available to rent.
• Cottage: This type of business involves renting out a separate building that is just outside of the proprietor’s main residence.

In addition to explaining the type of bed and breakfast business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of guests served, the number of reservations booked, and reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the bed and breakfast industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the bed and breakfast industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your bed and breakfast business plan:

• How big is the bed and breakfast industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your bed and breakfast business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your bed and breakfast business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of bed and breakfast business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other bed and breakfast businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of bed and breakfast establishments, hotels, hostels, and short-term rentals. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of bed and breakfast business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for customers to obtain your services?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a bed and breakfast business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of bed and breakfast company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide a continental breakfast, a full service restaurant, or laundry service?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your bed and breakfast company. Document where your company is situated and mention how the site will impact your success. For example, is your bed and breakfast business located close to a busy tourist attraction, near the beach, or in the mountains? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your bed and breakfast marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your bed and breakfast business, including answering calls, booking reservations, scheduling cleaning services, and billing customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth guest, or when you hope to reach $X in revenue. It could also be when you expect to expand your bed and breakfast business to a new location.  

Management Team

To demonstrate your bed and breakfast business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing bed and breakfast businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a bed and breakfast.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will your bed and breakfast have 4 rooms available to rent and will you charge $100 per room/night? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your bed and breakfast business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a bed and breakfast business:

• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include photos of your bed and breakfast or testimonials from happy customers.  

Writing a B&B business plan for your bed and breakfast business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert on opening a bed and breakfast. You will understand the bed and breakfast industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful bed and breakfast business.  

Bed and Breakfast Business Plan FAQs

What is the easiest way to complete my bed and breakfast business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your bed and breakfast business plan.

How Do You Start a Bed and Breakfast Business?

Starting a bed and breakfast business is easy with these 14 steps:

• Choose the Name for Your Bed and Breakfast Business
• Create Your Bed and Breakfast Business Plan
• Choose the Legal Structure for Your Bed and Breakfast Business
• Secure Startup Funding for Your Bed and Breakfast Business (If Needed)
• Secure a Location for Your Business
• Register Your Bed and Breakfast Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Bed and Breakfast Business
• Buy or Lease the Right Bed and Breakfast Business Equipment
• Develop Your Bed and Breakfast Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Bed and Breakfast Business
• Open for Business

Learn more about   how to start your own bed and breakfast business .

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to hire someone to write a business plan for you from Growthink’s team.  

Other Helpful Business Plan Articles & Templates

How to write a business plan for a bed and breakfast?

Writing a business plan for a bed and breakfast can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a bed and breakfast business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a bed and breakfast?

• What information is needed to create a business plan for a bed and breakfast?
• What goes in the financial forecast for a bed and breakfast?
• What goes in the written part of a bed and breakfast business plan?
• What tool can I use to write my bed and breakfast business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a bed and breakfast business plan is so crucial.

To have a clear roadmap to grow the business

It's rarely business as usual for small businesses. The economy follows cycles where years of growth are followed by recessions, and the business environment is always changing with new technologies, new regulations, new competitors, and new consumer behaviours appearing all the time...

In this context, running a business without a clear roadmap is like driving blindfolded: it's dangerous at best. That's why writing a business plan for a bed and breakfast is essential to create successful and sustainable businesses.

To write an effective business plan, you will need to take stock of where you are (if you are already in business) and where you want the business to go in the next three to five years.

Once you know where you want your bed and breakfast to be, you'll have to identify:

• what resources (human, equipment, and capital) are needed to get there,
• at what pace the business needs to progress to get there in time,
• and what risks you'll face along the way.

Going through this process regularly is beneficial, both for startups and existing companies, as it helps make informed decisions about how best to allocate resources to ensure the long-term success of the business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your bed and breakfast's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your bed and breakfast business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your bed and breakfast's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your bed and breakfast.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your bed and breakfast and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your bed and breakfast's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your bed and breakfast, let's explore what information is required to create a compelling plan.

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Information needed to create a business plan for a bed and breakfast

You need the right data in order to project sales, investments and costs accurately in the financial forecast of your bed and breakfast business plan.

Below, we'll cover three key pieces of information you should gather before drafting your business plan.

Carrying out market research for a bed and breakfast

As you consider writing your business plan for a bed and breakfast, conducting market research becomes a vital step to ensure accurate and realistic financial projections.

Market research provides valuable insights into your target customer base, competitors, pricing strategies, and other key factors that can significantly impact the commercial success of your business.

Through this research, you may uncover trends that could influence your bed and breakfast.

You could find that potential customers might prefer a bed and breakfast with a range of room sizes, so you may want to consider offering different types of rooms. Additionally, market research might reveal that guests may be looking for modern amenities like free Wi-Fi, so you could consider including these amenities as part of your services.

Such market trends play a significant role in forecasting revenue, as they offer valuable data about potential customers' spending habits and preferences.

By incorporating these findings into your financial projections, you can present investors with more accurate information, helping them make informed decisions about investing in your bed and breakfast.

Developing the sales and marketing plan for a bed and breakfast

As you embark on creating your bed and breakfast business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a bed and breakfast

As you embark on starting or expanding your bed and breakfast, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

Staffing costs for a bed and breakfast may include wages for employees such as housekeepers, receptionists, and cooks. Equipment costs may include items such as linens, towels, and blankets for each guest room, kitchen and dining room equipment, and cleaning supplies.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your bed and breakfast's financial forecast?

The objective of the financial forecast of your bed and breakfast's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a bed and breakfast are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

Your bed and breakfast forecasted P&L statement enables the reader of your business plan to get an idea of how much revenue and profits your business is expected to make in the near future.

Ideally, your reader will want to see:

• Growth above the inflation level
• Expanding profit margins
• Positive net profit throughout the plan

Expectations for an established bed and breakfast will of course be different than for a startup. Existing businesses which have reached their cruising altitude might have slower growth and higher margins than ventures just being started.

The forecasted balance sheet of your bed and breakfast

The projected balance sheet of your bed and breakfast will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

• Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
• Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

Analysing your bed and breakfast projected balance sheet provides an understanding of your bed and breakfast's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your bed and breakfast's liquidity and solvency:

• A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
• A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The projected cash flow statement

A cash flow forecast for a bed and breakfast shows how much cash the business is projected to generate or consume.

The cash flow statement is divided into 3 main areas:

• The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
• The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
• The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your bed and breakfast business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a bed and breakfast.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

This table helps size the investment required to set up the bed and breakfast, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your bed and breakfast business plan, let's have a look at the written part of the plan.

The written part of a bed and breakfast business plan

The written part of a bed and breakfast business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Throughout these sections, you will seek to provide the reader with the details and context needed for them to form a view on whether or not your business plan is achievable and your forecast a realistic possibility.

Let's go through the content of each section in more detail!

1. The executive summary

The first section of your bed and breakfast's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

When writing the executive summary, it is important to provide an overview of the business, the market, the key financials, and what you are asking from the reader.

Start with a brief introduction of the business, its name, concept, location, how long it has been in operation, and what makes it unique. Mention any services or products you plan to offer and who you sell to.

Then you should follow with an overview of the addressable market for your bed and breakfast, current trends, and potential growth opportunities.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Finally, you should detail any funding requirements in the ask section.

2. The presentation of the company

The second section in your bed and breakfast's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your bed and breakfast, you could emphasize the area's natural beauty, its proximity to local attractions, and the potential for high occupancy rates. You may want to point out the area's cultural offerings, its convenient access to transportation, and its range of outdoor activities. Additionally, you could highlight the area's vibrant nightlife, its local shopping and dining options, and its historical importance. Finally, you might want to mention the area's potential for year-round tourism, its beautiful landscapes, and its growing population of young professionals. All of these elements could be used to demonstrate the potential of the location and its value as an investment.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your bed and breakfast business plan should include a detailed description of what your company sells to its customers. 

For example, your bed and breakfast might offer private rooms with en-suite bathrooms, free Wi-Fi, and a complimentary continental breakfast to its customers. Private rooms provide a sense of exclusivity and comfort, enabling customers to relax and enjoy their stay. Wi-Fi provides guests with a way to stay connected with the outside world, and a complimentary continental breakfast allows customers to start their day with a delicious meal. All of these services provide customers with an enjoyable and comfortable stay.

The reader will want to understand what makes your bed and breakfast unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When presenting your market analysis in your bed and breakfast business plan, you should detail the customers' demographics and segmentation, target market, competition, barriers to entry, and any regulations that may apply.

The goal of this section is to help the reader understand how big and attractive your market is, and demonstrate that you have a solid understanding of the industry.

You should start with the demographics and segmentation subsection, which gives an overview of the addressable market for your bed and breakfast, the main trends in the marketplace, and introduces the different customer segments and their preferences in terms of purchasing habits and budgets.

The target market section should follow and zoom on the customer segments your bed and breakfast is targeting, and explain how your products and services meet the specific needs of these customers.

For example, your target market might include young couples looking for a romantic getaway. These customers appreciate quality amenities and service, and are looking for an experience that will be memorable. They may also be interested in the location of the bed and breakfast and enjoy exploring the surrounding area.

Then comes the competition subsection, where you should introduce your main competitors and explain what differentiates you from them.

Finally, you should finish your market analysis by giving an overview of the main regulations applicable to your bed and breakfast.

5. The strategy section

When crafting the strategy section of your business plan for your bed and breakfast, it's important to cover several key aspects, including your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, clearly explain what sets your company apart from competitors. This is particularly critical if you're a startup, as you'll be trying to establish your presence in the marketplace among entrenched players.

The pricing strategy subsection should demonstrate how you aim to maintain profitability while offering competitive prices to your customers.

For the sales & marketing plan, outline how you plan to reach and acquire new customers, as well as retain existing ones through loyalty programs or special offers.

In the milestones subsection, detail what your company has achieved thus far and outline your primary objectives for the coming years by including specific dates for expected progress. This ensures everyone involved has clear expectations.

Lastly, in the risks and mitigants subsection, list the main risks that could potentially impact the execution of your plan. Explain the measures you've taken to minimize these risks. This is vital for investors or lenders to feel confident in supporting your venture - try to proactively address any objection they might have.

Your bed and breakfast may face a variety of risks. For instance, you could face financial risks, such as higher than expected costs or lower than expected income. You might also face operational risks, such as a lack of staff or inadequate safety and security protocols. These risks could lead to significant financial losses or disruption of services, so it is important to take steps to identify and manage them.

6. The operations section

The operations of your bed and breakfast must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your bed and breakfast - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as your bed and breakfast building and the land it’s built on. Additionally, you could have intellectual property such as a unique logo or slogan that helps distinguish your business from competitors. Furthermore, you might have a website, recipes, or special activities that make your bed and breakfast unique.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a bed and breakfast business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my bed and breakfast's business plan?

In this section, we will be reviewing the two main solutions for creating a bed and breakfast business plan:

• Using specialized online business plan software,
• Outsourcing the plan to the business plan writer.

Using an online business plan software for your bed and breakfast's business plan

The modern and most efficient way to write a bed and breakfast business plan is to use business plan software .

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your bed and breakfast's business plan

Outsourcing your bed and breakfast business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the bed and breakfast business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your bed and breakfast's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a bed and breakfast business plan is not advisable. Allow me to explain the reasons.

Firstly, creating an accurate and error-free financial forecast on Excel or any spreadsheet demands technical expertise in accounting principles and financial modelling. Without a degree in finance and accounting and significant financial modelling experience, it's unlikely that the reader will fully trust your numbers.

Secondly, relying on spreadsheets is inefficient. While it may have been the go-to option in the past, technology has evolved, and software now performs such tasks much faster and more accurately.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software offers ease in comparing actuals versus forecasts and maintaining up-to-date forecasts for clear visibility on future cash flows, as we discussed earlier in this guide. Such tasks are cumbersome when using spreadsheets.

Now, let's address the written part of your bed and breakfast business plan. While it may be less prone to errors, using software can significantly boost productivity. Word processors lack instructions and examples for each section of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they lack automated formatting capabilities.

In summary, while some entrepreneurs may consider Word or Excel for their business plan, it's far from the best or most efficient solution when compared to specialized software.

• A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
• Having an up-to-date business plan is the only way to keep visibility on your bed and breakfast's future cash flows.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your bed and breakfast. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

• In-depth business plan structure
• How to format a business plan
• Business plan vs business model canvas
• Internal plan vs business plan
• Key steps to write a business plan?
• Free business plan template

Know someone who owns or wants to start a bed and breakfast? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How to Start Bed & Breakfast Business in India

How to start a bed & breakfast business in india .

The scheme of bed & breakfast was launched by the ministry of tourism of India. This scheme is setting its feet in the tourism world rapidly as it's quite suitable for one night stay instead of booking a whole day room in a hotel. Go through the complete article to know more about the Bed & Breakfast Scheme.

The major objective is to provide both foreign tourists and local tourists with a clean, reasonably priced space as well as the opportunity for foreign tourists to stay with an Indian family and experience Indian customs and traditions while relishing authentic Indian cuisine.

Table Of Content

What is a Bed & Breakfast?

How to Start a B&B Business in India?

Facilities Provided by Bed & Breakfast 

Frequently Asked Questions (FAQs)

B&B scheme or Bed & Breakfast is a scheme started by the ministry of tourism in India which means stay overnight, have breakfast in the morning, pay the bill & leave. The B&B likely to cost less and they provide various services such as a really nice room, a private bath, TV, Internet, a common area or lobby and a morning breakfast.

How to start a B&B Business in India?

To Start Bed & Breakfast(B&B) in India follow these steps as given below:

Step 1: Apply Online for B&B Registration

For registering a bed & breakfast(B&B), the first step is to register on the state website. Basic details such as name, address, DoB, mobile number, email, etc, are required to fill. After that OTP Authentication is required. 

Step 2: Upload Documents:

The next step is to upload all the required documents along with location details. These documents are important & required to be submitted carefully without any false information. You may need to hire a consultant for that. 

Step 3: Submit Fee:

After the submission of documents, a registration fee needs to be paid depending on the type of category you want to register either gold or silver. 

Step 4: Track Status: 

Once the application is submitted, a number will be provided to track the application status. For Registration all the documents should be self attested by the applicant. 

Facilities Provided By Bed & Breakfast 

Bed & Breakfast Provides certain facilities such as: 

Accommodation: 

B&Bs provide cozy and frequently attractive guest rooms or suites. These spaces frequently include warm furnishings, distinctive decor, and a welcoming ambiance.

Meal: 

Bed & Breakfast Provide one time meal to their guests i.e, breakfast. As B&B means stay overnight, have breakfast, pay and leave.

Free Wi-Fi:

Bed & Breakfast Provide free internet to their guests. An Internet facility helps to increase the reputation of your Bed & Breakfast Business because everyone wants an internet facility at least. 

Provide parking Space to park guests' vehicles in your Bed & Breakfast. Make sure the parking area is safe & secure to avoid any harm to guest’s vehicles. 

Personalized Service:

B&Bs are renowned for providing individualized service. Innkeepers or hosts frequently engage with visitors on a personal level, offering suggestions for meals, activities, and tourist attractions in the area. The guest experience may be improved by this individual touch.

Few other types of lodging can capture the spirit of hospitality like a bed and breakfast does. They are a popular option for tourists who appreciate authenticity, warmth, and a connection because of their history, charm, and personal touch. The ageless allure of bed and breakfasts serves as a reminder that, sometimes, traveling is best done at a slower pace and by fully immersing oneself in the local culture. For registering your Bed & Breakfast you can consult with Professional Utilities . 

Why Professional Utilities?

At Professional Utilities, we leverage our industry knowledge and expertise to help businesses navigate complex regulations, minimize risks, and optimize operations for maximum efficiency and profitability.

Best Price Guarantee

Easy registration process, one stop corporate solution, pan india services, free expert assistance, google verified business, dedicated support staff, money-back guarantee, frequently asked questions, what is a bed & breakfast business.

A B&B is a cozy lodging establishment where guests stay in private rooms and enjoy a home-cooked breakfast, often hosted by the owners.

What is the Fee for Bed & Breakfast Registration in India?

The B&B Registration fee in India starts at ₹3000 for Silver Category and ₹5000 for Gold Category and ₹24,999 as professional fee in India.

What is the process of B&B Registration in India?

B&B Registration Process in India includes applying online for B&B Registration, uploading of documents, submitting fee & tracking Status.

What are the facilities provided by B&B Business?

Bed & Breakfast provides facilities such as accommodation, one morning meal, free Wi-Fi, parking, personalized Services, etc.

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Here is a free business plan sample for a bed and breakfast establishment.

Have you ever envisioned opening your own bed and breakfast, but feel overwhelmed about where to start? You've landed in the perfect spot.

Below, we will present to you a comprehensive sample business plan tailored for a bed and breakfast establishment.

As an aspiring entrepreneur, you're likely aware that a meticulously developed business plan is crucial for achieving success. It serves as a roadmap, outlining your vision, objectives, and the strategies you'll employ to turn your dream into a thriving reality.

To expedite the creation of a robust plan, you're invited to utilize our bed and breakfast business plan template. Additionally, our team of experts is on standby to provide a complimentary review and refinement of your plan.

How to draft a great business plan for your bed and breakfast establishment?

A good business plan for a bed and breakfast (B&B) must cater to the unique aspects of the hospitality industry, particularly the niche market of B&B accommodations.

Initially, it's crucial to provide a comprehensive market overview. This should include current statistics and the identification of emerging trends in the hospitality sector, similar to what we've incorporated in our bed and breakfast business plan template .

Your business plan should articulate your vision clearly. Define your target market (such as couples looking for a romantic getaway, business travelers, or tourists), and establish the distinctive appeal of your B&B (historic charm, luxury amenities, proximity to attractions, etc.).

Market analysis is the next critical component. This requires an in-depth look at the competition in your area, understanding travel and accommodation trends, and recognizing the preferences of your potential guests.

For a B&B, it's important to highlight the unique experiences you offer. Describe the types of rooms, the ambiance, any special services (like guided tours or gourmet breakfasts), and how these cater to the expectations of your guests.

The operational plan should detail the location of your B&B, the layout of guest rooms and common areas, the procurement of supplies, and the day-to-day management of the establishment.

Emphasize the quality of the guest experience, including the comfort of accommodations, the personal touch in service, and adherence to health and safety standards.

Address your marketing and sales strategy comprehensively. How will you attract guests and encourage repeat visits? Consider promotional tactics, guest loyalty programs, and value-added services (such as event hosting or partnerships with local attractions).

Incorporating digital strategies, like maintaining a user-friendly website, online booking capabilities, and an active social media presence, is increasingly important for B&Bs.

The financial plan is another cornerstone. It should outline the initial investment, revenue projections, operating expenses, and the point at which the business will become profitable.

Given that B&Bs often operate with a limited number of rooms, it's vital to have a precise understanding of your financials. To assist with this, you might utilize our financial forecast for a bed and breakfast .

Compared to other business plans, a B&B plan must pay special attention to the guest experience, local tourism dynamics, and personal service, which are central to the business model.

A well-crafted business plan will not only help you to define your strategy and approach but also to attract investors or secure loans.

Lenders and investors are looking for thorough market research, realistic financial projections, and a clear plan for guest experience management in a B&B.

By presenting a detailed and substantiated plan, you showcase your dedication and readiness for the successful operation of your B&B.

To achieve these goals while saving time, you can complete our bed and breakfast business plan template .

A free example of business plan for a bed and breakfast establishment

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a bed and breakfast .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market overview and statistics.

The bed and breakfast (B&B) industry is an integral part of the travel and hospitality sector, offering a unique lodging experience for travelers seeking a more personal touch.

As of recent data, the global B&B market has been valued at several billion dollars, with expectations for continued growth as travelers increasingly seek out authentic and localized experiences.

In the United States alone, there are over 17,000 B&Bs, contributing significantly to the economy and providing a charming alternative to traditional hotel accommodations.

These statistics underscore the B&B industry's relevance in the tourism landscape and its economic contribution to local communities.

Industry Trends

The B&B sector is witnessing several evolving trends that cater to the changing preferences of modern travelers.

Eco-tourism is on the rise, with guests showing a preference for establishments that practice sustainability and environmental stewardship. B&Bs that offer organic meals, use renewable energy sources, and implement water-saving practices are becoming increasingly popular.

Technology integration is also a key trend, with guests expecting seamless Wi-Fi connectivity, online booking systems, and smart room features for a convenient stay.

Personalization and authentic experiences are highly sought after, with guests valuing customized itineraries, local cultural immersion, and unique in-house events.

Health and wellness amenities, such as on-site yoga classes, spa services, and nutritious breakfast options, are also becoming standard offerings at many B&Bs.

Lastly, the rise of social media marketing has allowed B&B owners to showcase their properties and connect with potential guests on a more personal level, enhancing their visibility and appeal.

These trends highlight the B&B industry's adaptability and commitment to providing memorable experiences that align with contemporary traveler expectations.

Key Success Factors

Several factors contribute to the success of a bed and breakfast establishment.

Location is paramount, as a B&B situated in a scenic or convenient area can attract more guests looking for a unique or accessible getaway.

Personalized guest service is crucial, with owners often playing a hands-on role in ensuring guests feel welcomed and valued during their stay.

The charm and character of the property, including its history, architecture, and decor, can significantly enhance the guest experience and set a B&B apart from competitors.

Quality of accommodations, including comfort, cleanliness, and amenities, is essential for guest satisfaction and repeat business.

Lastly, effective marketing strategies, including a strong online presence, engaging social media content, and positive guest reviews, are vital for attracting new customers and building a reputable brand.

By focusing on these key areas, B&B owners can create a thriving business that appeals to the modern traveler's desire for comfort, authenticity, and personalized service.

The Project

Project presentation.

Our bed and breakfast, named "The Cozy Retreat," is designed to provide a charming and intimate getaway for travelers seeking comfort, relaxation, and personalized service. Nestled in a scenic location, our establishment will offer a tranquil escape from the hustle and bustle of daily life. With a limited number of beautifully decorated rooms, each featuring unique themes and modern amenities, guests will enjoy a sense of exclusivity and privacy.

Our bed and breakfast will prioritize guest experience by offering gourmet breakfast options, cozy common areas, and additional services such as guided tours and wellness activities. We aim to create a home-away-from-home atmosphere where guests can unwind and create lasting memories.

"The Cozy Retreat" aspires to be recognized as a premier destination for travelers seeking a unique and personalized lodging experience, enhancing the attractiveness of the local area as a tourist destination.

Value Proposition

The value proposition of "The Cozy Retreat" bed and breakfast is centered around providing an exceptional stay experience that combines the comfort of modern living with the charm of traditional hospitality. Our commitment to creating a warm and inviting atmosphere, along with attention to detail in our service, sets us apart.

We offer a peaceful setting, exceptional food, and the opportunity for guests to indulge in local culture and nature. Our bed and breakfast is not just a place to stay, but a destination that enriches the travel experience, fostering relaxation and rejuvenation.

By focusing on personalized service and creating a sense of community, "The Cozy Retreat" aims to become a beloved haven for travelers and a positive contributor to the local tourism industry.

Project Owner

The project owner is an individual with a passion for hospitality and a background in hotel management. With a keen eye for detail and a commitment to guest satisfaction, they bring a wealth of experience in creating welcoming and memorable lodging experiences.

Having traveled extensively and experienced various forms of accommodations, the owner understands the importance of a personal touch in making a stay special. They are dedicated to transforming "The Cozy Retreat" into a sanctuary for travelers, where comfort and care are at the forefront.

With a vision to integrate local culture and sustainable practices, the owner is determined to offer a bed and breakfast that not only serves as a peaceful retreat but also promotes the local community and environment.

Their dedication to excellence in hospitality and their love for connecting with people are the driving forces behind this project, aiming to elevate the standard of bed and breakfast accommodations.

The Market Study

Market segments.

The market segments for our bed and breakfast are diverse and cater to various guest profiles.

Firstly, we have tourists and travelers seeking comfortable, homely accommodation with a personal touch that differentiates from standard hotel experiences.

Next, there are business travelers who prefer a quiet, cozy place to stay that offers a home-away-from-home atmosphere.

Couples looking for a romantic getaway or individuals seeking a peaceful retreat also form a significant part of our market.

Lastly, we cater to local residents who may need temporary lodging for family or friends when their own homes cannot accommodate them.

SWOT Analysis

Our bed and breakfast's SWOT analysis highlights several factors.

Strengths include our unique location, personalized guest services, and the charm of our well-maintained historic property.

Weaknesses might involve limited capacity compared to larger hotels and the seasonal nature of the tourism industry.

Opportunities can be found in targeting niche markets such as eco-tourism or wellness retreats, and leveraging local events and attractions to draw in guests.

Threats could stem from economic downturns affecting travel budgets and the rise of alternative lodging options like short-term home rentals.

Competitor Analysis

Competitor analysis for our bed and breakfast shows a mix of local inns, hotels, and online home rental services.

Direct competitors include other bed and breakfasts and boutique hotels that offer a similar quaint and personalized lodging experience.

These competitors vie for guests who value unique accommodations and personal service.

Our competitive advantages may include our exceptional customer service, the historical significance of our property, and our commitment to sustainability and local partnerships.

Understanding the strengths and weaknesses of our competitors is crucial for carving out our niche and ensuring guest loyalty.

Competitive Advantages

Our bed and breakfast's competitive advantages lie in the personalized experience we offer to each guest.

We provide a warm, inviting atmosphere with attention to detail in our service, from home-cooked breakfasts to customized activity recommendations.

Our historic property offers a unique charm and story that enriches the guest experience, setting us apart from generic lodging options.

We also focus on building relationships with local businesses and attractions to offer our guests exclusive experiences and perks.

You can also read our articles about: - how to establish a bed and breakfast establishment: a complete guide - the customer segments of a bed and breakfast establishment - the competition study for a bed and breakfast establishment

The Strategy

Development plan.

Our three-year development plan for the bed and breakfast is designed to create a cozy, memorable experience for our guests.

In the first year, we will concentrate on establishing a strong reputation for exceptional service and creating a unique, local experience for our guests.

The second year will focus on enhancing our online presence and marketing efforts to attract visitors from outside the local area, including international tourists.

By the third year, we plan to expand our accommodations and services, possibly adding themed rooms or packages and partnering with local tour operators to offer exclusive experiences.

Throughout this period, we will prioritize guest satisfaction, maintaining the charm and comfort of our bed and breakfast while adapting to the evolving expectations of our clientele.

Business Model Canvas

The Business Model Canvas for our bed and breakfast targets travelers seeking a personalized and authentic lodging experience.

Our value proposition is centered on providing a home-away-from-home atmosphere with high-quality, personalized service and local charm.

We offer our services through direct bookings via our website, phone, and online travel agencies, utilizing our key resources such as our well-maintained property, dedicated staff, and local knowledge.

Key activities include guest services, property maintenance, and local experience curation.

Our revenue streams are derived from room bookings, additional services such as meals and event hosting, and partnerships with local businesses.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is built on personalization and local experiences.

We aim to attract guests by showcasing the unique aspects of staying at our bed and breakfast, such as our homemade breakfasts, personalized service, and connections to local culture and activities.

Our approach includes targeted online advertising, collaborations with local businesses, and leveraging guest reviews and testimonials.

We will also engage with potential guests through social media, sharing stories and images that highlight the special qualities of our accommodations and the surrounding area.

Finally, we will offer special promotions and packages to encourage longer stays and repeat visits, ensuring that our guests always have a reason to return.

Risk Policy

The risk policy for our bed and breakfast focuses on mitigating risks associated with guest satisfaction, property maintenance, and market fluctuations.

We commit to regular property inspections and upkeep to ensure a safe and inviting environment for our guests.

We closely monitor guest feedback to address any issues promptly and maintain high standards of service.

Our financial risk management includes maintaining a diversified income stream and a reserve fund for unexpected expenses.

Additionally, we carry comprehensive insurance to protect against property damage, liability, and business interruption. Our priority is to provide a secure and delightful experience for our guests while safeguarding the sustainability of our business.

Why Our Project is Viable

We envision creating a bed and breakfast that stands out for its personalized service, local charm, and commitment to guest satisfaction.

With our focus on creating unique experiences and fostering a sense of community, we believe we can attract a loyal customer base.

We are excited about the opportunity to contribute to the local economy and offer travelers a comfortable and authentic place to stay.

We are adaptable and ready to evolve our business to meet the needs of our guests, and we look forward to the bright future of our bed and breakfast.

You can also read our articles about: - the Business Model Canvas of a bed and breakfast establishment - the marketing strategy for a bed and breakfast establishment

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a bed and breakfast and our financial plan for a bed and breakfast .

Initial expenses for our bed and breakfast include the acquisition or leasing of a suitable property, renovations to create a welcoming and comfortable guest environment, furnishing and decorating guest rooms and common areas, obtaining necessary permits and licenses, and investing in marketing strategies to attract our target clientele.

Our revenue assumptions are based on a thorough market analysis of the local tourism industry, taking into account factors such as seasonal demand, competition, and the unique appeal of our bed and breakfast's location and amenities.

We anticipate a steady increase in occupancy rates, starting conservatively and growing as our bed and breakfast becomes more established and receives positive reviews from guests.

The projected income statement outlines expected revenues from room bookings and any additional services offered, such as event hosting or dining options, against the costs of operations (housekeeping, maintenance, utilities), and other expenses (mortgage or rent, marketing, staff wages, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our bed and breakfast.

The projected balance sheet reflects assets specific to our business, such as the property itself, furniture, and fixtures, as well as liabilities including any loans taken out for startup costs and ongoing operational expenses.

It provides a snapshot of the financial standing of our bed and breakfast at the end of each fiscal period.

Our projected cash flow statement details the inflows from guest payments and outflows for expenses and investments, enabling us to predict our financial needs and ensure we maintain adequate cash reserves.

The projected financing plan identifies the sources of funding we intend to utilize to cover our initial costs, such as savings, loans, or investor contributions.

The working capital requirement for our bed and breakfast will be carefully managed to ensure we have the funds necessary to support day-to-day operations, including guest services, inventory replenishment, and staff salaries.

The break-even point for our venture is the occupancy rate or number of booked nights required to cover all our costs and begin generating a profit.

It will signal the point at which our bed and breakfast becomes financially sustainable.

Performance indicators we will monitor include the average daily rate (ADR), occupancy rate, revenue per available room (RevPAR), guest satisfaction scores, and the return on investment to gauge the efficiency of the capital we have invested in our bed and breakfast.

These metrics will assist us in evaluating the financial performance and overall success of our hospitality venture.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a bed and breakfast establishment .

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If you’ve always dreamed of opening a bed and breakfast and now are ready to make that dream reality, you’ll want to give your new business the best possible chance for success. Begin by looking at some sample business plans for bed and breakfasts, and then get started writing a business plan for your business.

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Download Bed and Breakfast Business Plan Template + PDF

Putting up a bed and breakfast is the ideal business for those who want to venture into the hospitality industry, but wanting to keep it on a small scale. Also known as a B & B, this business has been around for generations to provide visitors with comfortable lodging, memorable meal, and different experience than staying at a chain hotel. 

Like all other businesses, you need to have a business plan when it comes to starting your own bed and breakfast. This shouldn’t be written just for formality. This document will serve as a roadmap giving you a clear direction where your business is heading. It is also a helpful plan when you’re looking for investors for your bed and breakfast. Though there are successful businesses that got started without writing a business plan, it’s better to err on the safe side and improve your chances of profitability by going through this process. 

So how do you make a bed and breakfast business plan? This guide will help you in getting started as well as provide you with a downloadable bed and breakfast business plan template and a sample PDF of what a finished plan looks like.

Executive summary

Bed and breakfasts offer a unique lodging experience for guests.

All business plans start with an executive summary. This is a brief description of what your bed and breakfast is all about so that when one reads it, they’ll be able to get a gist of the whole business. Different sections such as an introduction, a company description, the services you offer, and your target customers are all placed here. 

Do note that every section doesn’t have to be lengthy. Just a paragraph per section should suffice provided that it gives one enough information to know what your B & B is. 

Introduction 

It is best to start your B & B business plan with a simple introduction. Include the place where your business is located and the amenities you provide. You may also include other important details that set your B & B apart from others. Will it be a themed bed and breakfast? How many rooms will it include? Remember to keep this section brief. You’ll be providing the details in the later part of your business plan.

Here’s a sample of a brief introduction:

Happy Mornings is a 6-bedroom bed and breakfast located at Saint Augustine, Florida overlooking Matanzas Bay. The house is a modern-style home with simple basic amenities including Wi-Fi and cable. We provide comfortable and clean beds along with a variety of delicious breakfast choices. Happy Mornings is also located near tourist spots in St. Augustine that is convenient for travelers.

Keep it short and easy to understand but as you can see, you’ve already given away what your business is all about without providing too much for now.

Company description

Good morning!

Now that you’ve gone past the introductions, you can put in more details regarding the bed and breakfast’s background. For instance, you can include who runs Happy Mornings and the job description they hold. Most bed and breakfast businesses are run by couples who live on the premises while some are run by a single owner. Don’t forget to state the roles of the owners briefly for the reader to discern what the operations look like.

Bed and breakfast businesses are expected to cater to two things which are simply comfortable rooms and breakfast. But through the years, B & Bs have also provided other services to their guests which include basic tour packages and massage packages. Your B & B doesn’t necessarily have to provide this in-house. You can just partner up with a travel agency and a spa to offer special rates for the guests who booked a stay with you.

If your bed and breakfast has a large garden out back, you can also provide the space up for rentals such as for wedding receptions and birthdays.

Mention all the services you plan to provide but keep this section brief as well. You’ll have the chance to explain all this in detail in the Product Line and Services section provided for it in the business plan.

Customer Focus

Did you know that not all bed and breakfast establishments are for everyone? B & Bs mostly cater to honeymooners, couples, and solo travelers. A detailed demographic can be provided at the Market Analysis portion of your business plan but briefly stating your target market in a bullet form list should give the reader an idea of how intimate and cozy you’d like your bed and breakfast to be.

For instance, we stated that Happy Mornings is located in Florida. Though this state is known for its theme parks, the bed and breakfast is specifically located in St. Augustine which is well-known for its historical sites and old town sceneries ideal for couples rather than big families with kids of young ages.

Mission statement

What’s your B&B mission statement?

Mission statements work as a vision for your business. Think of it as the core foundation of your bed and breakfast. This helps steer you in the right direction when it comes to making work decisions for your inn.

Let your mission statement answer the following questions:

• What does your bed and breakfast aim to provide?
• Will your business cater to more than just the usual breakfast meals?
• What does your bed and breakfast have that will stand out among the rest?

By having a mission statement on the ready, not only will you as the owner be able to know what your business is aiming for but will also allow your future investors and even your staffs know the standards you are upholding.

Company concept

You may now get a little deeper in describing what your bed and breakfast is all about in this section of your business plan. If there were details you wanted to write down in your Executive Summary but couldn’t expound further, now is the chance.

Let us take Happy Mornings, for example. We have mentioned earlier that Happy Mornings is overlooking Matanzas Bay so this inn would have a beautiful view of a pier with boats docked along the front. Here you can describe why your bed and breakfast is different than the others because of the view, the fresh breeze, and the easy access to boat rentals. Have fun with this section as much as possible by bringing everything your bed and breakfast has to offer.

Here are additional points you can cover in this section:

• What kind of breakfast will you be serving?
• Will you be offering a social night hour for your guests every weekend?
• Do all rooms have en suite bathrooms? Does your inn have showers or bathtubs?
• What are the rates of your rooms?

Market analysis

A cute bed and breakfast in Vermont.

The Market Analysis section of a business plan may get into the technicalities of your bed and breakfast but this is for a good purpose. Here, you’ll be able to tackle your target market, analyze the bed and breakfast industry in your area, and check out the competition. This will all help you plan out better for your business, see the weak spots early on, and what other things you can do to improve.

Target Market

We mentioned your customer focus briefly back in our Executive Summary. This time, you can write it down here in detail.

According to this article , there are four types of guests that book their stays with B & Bs:

• Leisure Travelers – These may be couples on their honeymoon or people from out of state who wish to take a short break.
• Business Travelers – These are people who are in the area for a meeting or to attend a conference.
• Solo Travelers – Backpackers commonly search for bed and breakfast inns because of how convenient and affordable it is.
• Group Travelers – These include families that are on vacation or visiting to attend a reunion.

Remember to take into consideration the concept of your bed and breakfast. If you’re into giving a more intimate feel for your inn, then it’s best to mainly focus on leisure travelers, business travelers, and solo travelers.

Industry Analysis

Before putting up your business, you must study the trend for bed and breakfasts and hostel accommodations in your area. Is there a growth in the industry over recent years? If so, where is this growth coming from? This could also help with your target market so you’ll know the age group you should be focusing on when you’re marketing your business.

Competitive Analysis

Let’s be real here. Bed and breakfasts have been around for so long that the competition has been tough. Aside from hotels, Airbnb is one of your main competitors. Not only are they the next affordable thing to the usual bed and breakfasts but their reach is quite large due to their brand name.

But that doesn’t mean the classic bed and breakfasts are going downhill. If studied, managed, and marketed well, your business will also be a success. For instance, Airbnbs focus on renting out their spaces wherein the hosts don’t even meet the guests, while bed and breakfasts allow hosts to interact with the guests and can even arrange for social night hours so guests can mingle with one another.

Management structure

Offering a unique experience is part of the appeal of B&B’s.

Writing down a clear and detailed Management Structure helps in running your bed and breakfast smoothly. This section will include who is running the business and the employees you plan to have. Include the stakeholders as well and everyone else who has roles in running your bed and breakfast even though the tasks that are required of them is not done daily.

This section is important because it defines the duties each person will be performing. This eliminates misunderstandings and hard feelings in the future. This will also serve as a job description guide when you’re hiring for employees.

You can divide this section into two subcategories:

• Management Team – Owners and their roles such as who is in charge of hiring and training the staff, who is doing the purchasing for supplies, who is in charge of  marketing, legal duties, bookkeeping, and other administrative roles.
• Hiring Plan – The employees you plan to hire such as housekeeping, chef, and maintenance.

Product line and services

We mentioned earlier that a bed and breakfast is expected to cater to accommodations and breakfast meals. In this section, indicate specifically the rooms you are offering up. How many square meters is the space? How many rooms will have single beds, double beds, or queen-sized beds? Are the bathrooms shared? How much is the room per night on regular, off, and peak seasons? Present this in a tabular form so it’s easier to read and go through the data.

You also need to include the type of breakfast you’re serving. Will it be buffet style or will you provide a set menu? What are the options, continental or American breakfast? Will you be serving snacks in the afternoons and cocktails at night? Be as specific as possible because chances are your guests are going to want to know all of these before choosing your B & B. You’ll also need these details for marketing.

Remember to also indicate in detail what you’re offering up other than accommodations and food. Can you recall the tour package and massage package we mentioned? You can include that and many others you have planned for your business.

Sales and marketing

Timeless Victorian homes are ideal for converting into a B&B.

How can you get your bed and breakfast out there for everyone to see? When it comes to bed and breakfasts, getting your business a website first usually helps. This is where guests can come to check out all the details they need to know. Be sure to include directions on how to get to your location, photos of every room along with its amenities, the services you offer, a booking and reservation page, and contact details for when the guests would like to ask for more information.

It’s also best if you apply your bed and breakfast for a listing on online lodging reservation sites like Airbnb. These sites are where travelers usually go to first since it’s easier to compare prices and locations. But take note that this means you’ll also be competing with several other bed and breakfast places. This is why your concept, location, and room rates are of utmost importance.

You’ll also have to keep up with the times and start marketing your business on all social media platforms but also remember that even ads on newspapers and radio stations still get much coverage so include them in your marketing plans as well.

Financial plan

This is the part of the business plan that’s going to include a lot of numbers that are going to hit you in the gut. But don’t worry because this section is what you need in order to push through with your business. Knowing your financial plan will make things easier for you during the beginning stage of putting up your bed and breakfast and will also be helpful for you to compute costs and expenses in the long run.

Funding Request

In this section, discuss how you’re going to acquire the funds to start your business. There is a lot of work to be done when it comes to running a bed and breakfast. For instance, will you be renovating your old home or will you be buying an old house and fix it up? Having fewer rooms will get you to spend less in renovating them but there’s also following the local laws that require you to update some fixtures.

An article from Entrepreneur states that the estimated renovation costs for a guest room in a large property can reach $35,000 to $50,000 while rooms in smaller properties range from $20,000 to $40,000. So where are you going to get all that capital? 

Loaning from the bank is one option. So be sure to list down everything you could be spending on. That includes fixing the lights, renovating floorboards, and the roof for any leaks. Include the new mattresses and bed frames you’re going to purchase and the silverware and plates for your dining area. Remember, the bank will want to see your financial plan before they approve you for a loan.

Other options for funding may come from retirement savings and investments from your partners. 

Financial Forecast

It is extremely helpful to have a financial forecast for your business. Analyze your break-even point for your bed and breakfast to know your monthly target so you’re aware if your business is getting enough profit or is suffering from any loss.

Operational plan

Take the time to build an operation plan to provide a consistent customer experience.

This part of the business plan is simply to put down the timeline of how your bed and breakfast is going to come about. Here’s an example:

This doesn’t have to be very complex. This timeline of your operational plan will keep you moving to reach your goals which are to eventually reach break-even.

This is the place to put all your documentation such as legal documents, permits, payroll plans, logo designs and photos of your bed and breakfast.

• Bed and breakfasts require the use of social and managerial skills so keep in mind that if you’re the owner and if you plan on getting hands on with this kind of business, then you must be a people person since you’ll be managing your staff and dealing with your guests a lot whether that may be their concerns or just checking up on their comfort.
• Getting a lot of details down matter. Don’t skip out on any of the possible expenses. It’s better to overestimate your expenses than be too far under and have to come up with cash unexpectedly. 

Remember that business plans are a way to help you forecast how your bed and breakfast is going to look like. It’s going to tell you whether or not you can push through with the business and how much you’ll be able to profit from it.

Download the templates

• Bed and breakfast plan template in Google Docs
• Bed & Breakfast Business Plan Template in PDF

Some people feel a little disheartened when they find out that after doing a business plan, they’ll see some failing results. But what they don’t realize is that the business plan already saved them from investing in something that wasn’t going to work in the first place or give them a chance to spot some variables that they need to work on.

So are you ready to write your business plan? Download our bed and breakfast business plan template and this sample PDF to get started.

Want to start your own food business?

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Bed & Breakfast

Back to All Business Ideas

How to Start a Bed & Breakfast

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on December 21, 2021 Updated on May 7, 2024

Investment range

$75,000 - $300,000

Revenue potential

$150,000 - $230,000 p.a.

Time to build

Profit potential

$110,000 - $160,000 p.a.

Industry trend

Despite the rise of home rental apps like Airbnb, traditional bed and breakfasts, or B&Bs, remain a popular choice for romantic getaways and weekend vacations. If you like hosting guests and live in an appealing area, starting a bed and breakfast could be a great way to make a living or add another income stream, while giving people memories they’ll never forget!

Starting a bed and breakfast will have challenges, so it’s wise to understand what’s involved before you jump in. Fortunately, you’ve come to the right place: this step-by-step guide is full of insights that will help you develop and launch your own B&B and put you on the road to entrepreneurial success.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a bed and breakfast has pros and cons that you should consider before deciding if the business is right for you.

• Express yourself — Design your B&B however you like
• Good money — Profit margins tend to be high
• Fun! — Everyday is a holiday for your guests
• Startup costs — The property and renovations could be costly
• Crowded home — Very little alone time if you live in your B&B

Bed & Breakfast Industry Trends

A major trend today is the rise of the multi-billion-dollar homestay lodgings market, led by Airbnb and VRBO. Learn more about this booming industry in this article on starting an Airbnb . It’s probably a good idea to list your B&B on those sites, as well as on your own website, to boost awareness, customer reviews, and occupancy rates.

Industry Size and Growth

The bed & breakfast and hostel accommodations industry in the US is well on the way to a rebound after the pandemic dip of 2020.

• Industry size and past growth — The market was valued at $3 billion as of 2024, which is a 3.1% growth in comparison to the year before.(( https://www.ibisworld.com/united-states/market-research-reports/bed-breakfast-hostel-accommodations-industry/ )) In the period from 2018 to 2023, the market has increased by about 2.5% per year.(( https://www.ibisworld.com/industry-statistics/market-size/bed-breakfast-hostel-accommodations-united-states/ ))
• Growth forecast — The market is expected to grow by approximately 2.7% through 2028, reaching $3.5 billion.(( https://www.ibisworld.com/united-states/market-research-reports/bed-breakfast-hostel-accommodations-industry/ )) 
• Number of businesses — There were around 4,300 B&B and hostel establishments in the US in 2023.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/bed-breakfast-hostel-accommodations-united-states/ ))
• Number of people employed — As of 2023, 18,804 people were employed in the B&B and hostel accommodations industry.(( https://www.ibisworld.com/industry-statistics/employment/bed-breakfast-hostel-accommodations-united-states/ )) 

Trends and Challenges

• Live entertainment, top-notch dining, or close proximity to local attractions
• Safety precautions, including online check-in and disinfectant cleaning, which are important even after the pandemic
• Workspaces for remote workers
• Data security
• Competition from Airbnb and VRBO

Consumer Spending

• Average consumer spend — The average American household planned to spend more than $2,800, for a summer vacation in 2023, according to the Vacation Confidence Index 2023 of Allianz Travel.(( https://www.allianztravelinsurance.com/travel/vacation-confidence-index/2023-vacation-confidence-index-summer-record-spending.htm ))
• Potential customer base — In July 2023, almost 80% of American adults planned to travel domestically in the next year.(( https://www.statista.com/topics/2092/domestic-tourism-in-the-us/#topicOverview ))
• Average prices — The average B&B room for a solo traveler costs from $60 to $90 per night, while families usually spend from $130 to $180 per night.(( https://trvlguides.com/articles/bed-and-breakfast-cost-comparison ))

What Kind of People Work in the Bed & Breakfast Industry?

• Gender — 26% of innkeepers in the US are female and 74% are male.(( https://www.zippia.com/innkeeper-jobs/demographics/ ))
• Average level of education — 51% of innkeepers hold a bachelor’s degree.(( https://www.zippia.com/innkeeper-jobs/education/ ))  
• Average age — The average age of an innkeeper is 46.4.(( https://www.zippia.com/innkeeper-jobs/demographics/#age-statistics ))

How Much Does It Cost to Start a Bed and Breakfast Business?

Starting a B&B costs anywhere from $75,000 to $300,000 or more. The largest expenses are a down payment on the house, renovations, furniture, and décor. A home in a good location with enough space and bedrooms is going to be pricey. It may not need renovations and could even come fully furnished, but you should expect a down payment of at least $50,000.

How Much Can You Earn From a Bed and Breakfast Business?

Let’s say an average B&B room costs $170 per night, and you should be able to achieve a profit margin of about 70%.

If you have five rooms and average 50% occupancy your first year, you’d bring in over $150,000 in annual revenue. This would mean almost $110,000 in profit, assuming that 70% margin. As your brand gains recognition, you could increase occupancy to 75%. With an expected annual revenue of over $230,000, you’d make over $160,000.

What Barriers to Entry Are There?

There are a few barriers to entry for a bed and breakfast. Your biggest challenges will be:

• A down payment on a large home in a good location will be $$$
• You’ll likely need to uproot your life and move to a new area

Related Business Ideas

How to Start an Airbnb Business

How to Start a Glamping Business

How to Start a Hotel

Step 2: hone your idea.

Now that you know what’s involved in starting a bed and breakfast, it’s a good idea to hone your concept in preparation to enter a competitive market.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an Opportunity

Research bed and breakfasts in the area to examine their services, price points, and customer reviews. You’ll want to come up with a concept that will be in demand, but you also should look for a good location with a few B&B options.

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as a B&B for romantic getaways, or a B&B for older couples.

This could jumpstart your word-of-mouth marketing and attract clients right away.

What? Creating a Charming and Welcoming Bed & Breakfast

In addition to a room and breakfast, you could offer:

• Three homemade, locally sourced meals every day
• Entertainment , such as live local music acts
• Transport to local attractions

How Much Should You Charge for a Bed and Breakfast?

Prices for bed and breakfasts for a family range from $130 to $180 per night. Your main expenses will be your mortgage, taxes, food, and cleaning supplies. Your labor costs will be minimal if you do the work yourself or have family members help you.

Once you know your costs, use our profit margin calculator to determine your price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify Your Target Market

Your target market is probably going to be more established people with higher incomes. You’re most likely to find these people on Facebook or LinkedIn.

Where? Choose Your Bed & Breakfast Location

Selecting the right location is vital for the success of your bed and breakfast. Look for a charming and desirable area that attracts tourists or business travelers, such as a popular vacation destination, scenic countryside, or a bustling city center.

Consider proximity to attractions, amenities, and transportation hubs to ensure convenience for your guests. Additionally, assess the competition in the area and aim to offer a unique experience or cater to a specific niche market.

By strategically choosing a location, you can create a welcoming and memorable bed & breakfast that appeals to travelers and sets you apart from the competition.

You can find a house or building to rent in your area on sites such as Craigslist and Crexi .

Step 3: Brainstorm a Bed & Breakfast Business Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better
• The name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “bed and breakfast” or “B&B,” boosts SEO
• Choose a name that allows for expansion: “Tranquil Retreat B&B” over “Beachside B&B”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Discover over 250 unique Bed & Breakfast name ideas here . If you want your business name to include specific keywords, you can also use our Bed & Breakfast name generator. Just type in a few keywords, hit Generate, and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. However, once you start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Bed & Breakfast Business Plan

Here are the key components of a business plan:

• Executive summary — A brief overview of the bed & breakfast business, highlighting its mission, goals, and key success factors
• Business overview — An in-depth description of the bed & breakfast, including its location, size, and unique features that set it apart
• Product and services — Detailed information on the accommodations and services offered, such as room types, amenities, and any additional offerings like guided tours or special packages
• Market analysis — A comprehensive evaluation of the target market, identifying the demand for bed & breakfast services in the chosen location and potential customer demographics
• Competitive analysis — Examination of other local accommodations and their strengths and weaknesses, outlining strategies to differentiate and compete effectively
• Sales and marketing — A plan for promoting the bed & breakfast, including online and offline strategies, pricing, and any partnerships or promotions to attract guests
• Management team — Introduction to key individuals responsible for running the bed & breakfast, highlighting their relevant experience and roles
• Operations plan — Details on day-to-day operations, staffing requirements, suppliers, and any technology or systems used to manage reservations and guest services
• Financial plan — Projections for the bed & breakfast’s financial performance, including startup costs, revenue forecasts, and profit margins
• Appendix — Supporting documents such as legal agreements, permits, resumes of key personnel, and any additional information that strengthens the business plan

If you’ve never created a business plan yourself before, it can be an intimidating task. Consider hiring an experienced business plan writer to create a professional business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!

Choose Where to Register Your Company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to bed and breakfasts.

If you’re willing to move, you could really maximize your business! Keep in mind that it’s relatively easy to transfer your business to another state.

Choose Your Business Structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your bed and breakfast will shape your taxes, personal liability, and business registration requirements, so choose wisely.

Here are the main options:

• Sole proprietorship — The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General partnership — Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) — Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corporation — Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corporation — This refers to the tax classification of the business but is not a business entity. An S Corp can be either a corporation or an LLC , which just needs to elect this structure for tax status. In an S Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number or EIN. You can file for your EIN online, or by mail/fax. Visit the IRS website to learn more. Keep in mind that, if you’ve chosen to be a sole proprietorship, you can simply use your social security number as your EIN.

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund Your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans — This is the most common method, but getting approved requires a rock-solid business plan and a strong credit history.
• SBA-guaranteed loans — The Small Business Administration can act as a guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants — A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Venture capital — Offer potential investors an ownership stake in exchange for funds, keeping in mind that you would be sacrificing some control over your business.
• Crowdfunding — Websites like Kickstarter and GoFundMe offer an increasingly popular low-risk option, in which donors fund an entrepreneur’s vision.
• Personal — Self-fund your business via your savings, the sale of property or other assets, and support from family and friends.

Bank and SBA loans are probably the best options for funding a bed and breakfast business.

Step 8: Apply for Bed & Breakfast Business Licenses and Permits

Starting a bed and breakfast business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health license and permit from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.

You need to make sure that the house that you choose is zoned for short-term rentals as a B&B. If not, you’ll need to apply for a variance with the local government. You may also need state-level licenses and local county or city-based licenses and permits. 

The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your bed and breakfast business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability — The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business property — Provides coverage for your equipment and supplies.
• Equipment breakdown insurance — Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation — Provides compensation to employees injured on the job.
• Property — Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto — Protection for your company-owned vehicle.
• Professional liability — Protects against claims from clients who say they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP) — This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business.

Essential Software and Tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.

You can use industry-specific software, such as Little Hotelier , Cloudbeds , or ResNexus , to manage your scheduling, bookings, and payments.

• Popular web-based accounting programs for smaller businesses include Quickbooks , FreshBooks , and Xero .
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences of filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop Your Website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech savvy, you can hire a web designer or developer to create a custom website for your business.

However, people are unlikely to find your website unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

• Local SEO — Ensure your B&B is prominently listed on Yelp and Google My Business, on local directories and travel sites, using SEO strategies to appear in searches for accommodations in your area.
• Engaging social media — Utilize Instagram and Facebook to showcase the cozy ambiance, special amenities, and homemade breakfasts of your B&B.
• User-friendly booking system — Implement an easy-to-use online booking system on your website with clear calls to action like Book Your Stay.
• Blogging about local attractions — Share blog posts that highlight local attractions, events, and activities, positioning your B&B as the perfect gateway to the area.
• Guest stories and reviews — Encourage guests to share their experiences and post reviews online to generate social proof and enhance credibility.
• Host events — Organize events like wine tastings or book clubs at your B&B to engage the local community and attract potential guests.
• Open house tours — Offer tours that allow people to experience the charm of your B&B firsthand, which can lead to bookings.
• Partnerships with local businesses — Collaborate with local tour operators, restaurants, and shops to offer packages or special deals, enhancing guest experiences.
• Guest loyalty discounts — Create a loyalty program that offers special rates or a free night’s stay after multiple visits to encourage repeat business.
• Referral programs — Develop a referral program that provides incentives for guests who bring new customers to your B&B.
• Targeted online ads — Use digital advertising to target individuals looking for accommodations in your area, increasing direct bookings.
• Influencer stays — Invite travel influencers to stay and share their experience, leveraging their audience to increase your visibility and attract new guests.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Today, customers are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your bed and breakfast meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your bed and breakfast business could be:

• Our home is your home away from home
• Bed, breakfast, and live music!
• Lively B & B in the arts district

Optimize calls to action. Experiment with text, color, size, and position of calls to action such as Book Now. This can sharply increase purchases.

You may not like to network or use personal connections for business gain but your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a travel agency, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in the tour industry for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

If you don’t live at your B & B, you will need workers to fill various roles. Potential positions for a bed and breakfast business would include:

• Desk clerk — Check-ins and check-outs, customer service
• Housekeepers — Cleaning rooms, bathrooms, and kitchen
• Cook — Preparing breakfasts and other meals
• Marketing lead — SEO strategy, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.

Step 13: Run a Bed & Breakfast — Start Making Money!

Many travelers love the coziness and warmth of a B&B over a stale hotel. It’s a three-billion-dollar industry that you can tap into and make a healthy profit. Running a bed and breakfast also offers a unique lifestyle in which you constantly serve as host to a steady stream of interesting people.

You’ve educated yourself with the right information, and now you’re ready to start your entrepreneurial journey into B&B life.

• Bed and Breakfast Business FAQs

Profit margins for a bed and breakfast are high if you live in it and run it yourself. The average price for a B & B room is $170 per night, so if you have 5 rooms to rent, you can make a sizable income.

You can start one anywhere, but it’s best to be in an area that has some appeal as a tourist destination, such as a lively city like Nashville or a beautiful natural area like the Smoky Mountains. People want a trip that’s an experience, not just a place to stay.

A Bed & Breakfast is a traditional lodging option offering a quaint, homey atmosphere with personalized services, including breakfast. Airbnb is a platform where hosts can list various types of accommodations, from rooms to entire homes, without the personalized services typically offered by B&Bs.

The number of rooms in most bed and breakfast establishments can vary significantly. Some may have as few as three rooms, while others can have more than 20. The size of a bed and breakfast is typically determined by factors such as the property’s size, local regulations, and the owner’s preferences.

To increase bed and breakfast revenue, focus on strategies such as optimizing occupancy rates through effective marketing and promotions, offering additional services or experiences to guests, improving amenities to attract more guests and justify higher room rates, and targeting specific niche markets to attract clientele with specific needs or preferences.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Bed & Breakfast Business Name
• Create a Bed & Breakfast Business Plan
• Register Your Business
• Register for Taxes
• Fund Your Business
• Apply for Bed & Breakfast Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Bed & Breakfast — Start Making Money!

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This bed and breakfast business plan template has 36 pages and is a MS Word file type listed under our business plan kit documents.

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Bed and Breakfast Business Plan [YOUR NAME] [YOUR TITLE] Phone: [YOUR PHONE NUMBER] Email: [[email protected]] [YOUR WEBSITE ADDRESS] Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME].

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The daily schedule of Elon Musk, from a morning doughnut to a 3 a.m. bedtime

• Elon Musk has amassed a $198 billion fortune through his work at Tesla, SpaceX, and more.
• The 52-year-old is also the father of 10 children and finds time to post on X almost daily.
• Here's how the Tesla CEO structures his days.

Elon Musk is a busy man, with interests across several massive tech companies.

He's the CEO of SpaceX and Tesla, the owner of Twitter — now X — and he's also a father of 10 children.

According to Forbes, he's amassed a fortune worth $198 billion, making him the world's third-richest person. Musk said he didn't get there by working 40 hours a week. The billionaire is known to have a strenuous schedule that he said has demanded 120-hour workweeks in the past.

Still, the South African mogul has similarities to the average Joe in his routine. Like many of us, Musk has a sweet treat in the morning and spends time scrolling social media.

Here's how his days go, according to interviews and posts by Musk himself over the years.

Musk wakes up around 9 a.m. and has said he starts every morning with a doughnut

Musk told The Wall Street Journal in 2023 that he usually goes to bed around 3 a.m. and sleeps for six hours. So, he's typically waking up around 9 a.m. each day.

He might've been trolling when he wrote a response to a doctor that same year on X saying he eats "a donut every morning," but a quick search of Musk's posts reveals he's quite a fan of the pastry.

But, it's all about moderation, according to Musk.

"I only have 0.4 donuts at a time, because my brain neural network quantizes it down to 0 donuts," he posted to X in October.

His mornings usually start with his phone in his hand

Musk said in 2022 that he was trying to break the cycle of checking his phone as soon as he woke up. While on the Full Send Podcast , Musk described it as "a terrible habit" he hoped to escape.

But as of last year, he still wakes up and immediately looks at his phone for emergencies, the Journal reported.

If his posts on X (formerly Twitter) are any indication, the habit persists. He's been active on Twitter since before he bought it in 2022.

It's unclear if Musk slots in time to post and respond to others each day, but it certainly looks like he rarely takes a day off from the app.

"Some days I wake up and look at Twitter to see if it's still working," Musk told Walter Isaacson in the "Elon Musk" biography.

Showering is an important part of his daily routine

Musk previously credited showering with having the biggest positive effect on his daily life .

During an AMA session on Reddit in 2015, a user asked which of his daily habits impacted his life the most.

"Showering," Musk responded.

He decides which Tesla to commute to the office in

As the CEO of one of the leading EV makers, it's no surprise that Musk has more than one option for his daily commute.

When an X user posted a meme about deciding between driving a Cybertruck without autopilot or Tesla Model S with self-driving technology, Musk responded that it's a choice he faces "every day."

The Cybertruck has been in the backdrop of many celebrity paparazzi shots and Instagram posts since its official launch in November.

It's unclear if Musk is keeping up with the daily lifting routine he spoke about in 2023

Like many, Musk appears to have had ups and downs in his relationship with physical exercise over the years. In 2021, he told Joe Rogan that he'd avoid it altogether if he could.

"I almost never work out, except for picking up my kids & throwing them in the air," he said on X in June 2023.

But less than two months later, he said he was "lifting hard almost every day." Around the same time, talks of Musk and Meta CEO Mark Zuckerberg going head-to-head in a fight swirled online.

Sometimes, his work days can last all night

Musk has admitted on several occasions that running more than one company isn't easy. He splits time between his companies depending on the "crisis of the moment," the 52-year-old said in 2021.

One X user pointed out in January 2023 that Musk had testified in a lawsuit in the morning, attended an event at a Nevada Tesla factory in the evening, and worked with Tesla on AI at night — all in one day.

Musk responded that he'd also spent time at "Twitter HQ past midnight."

And then was at Twitter HQ past midnight. Very long day. — Elon Musk (@elonmusk) January 26, 2023

"I go to sleep, I wake up, I work, go to sleep, wake up, work—do that seven days a week," Musk told the Journal in 2023. "I'll have to do that for a while — no choice — but I think once Twitter is set on the right path, I think it is a much easier thing to manage than SpaceX or Tesla."

On the Tesla earnings call in April 2024, Musk said: "Tesla constitutes the majority of my work time, and I work pretty much every day of the week. It's rare for me to take a Sunday afternoon off."

Musk goes to bed around 3 a.m. and gets about 6 hours of sleep every night

Although he's not getting eight hours a night, Musk has upped his sleeping schedule from being nearly nonexistent in the past.

In May 2023, Musk told CNBC that he's no longer pulling all-nighters. Instead, he said he tries to get at least six hours of sleep.

According to Isaacson's biography of Musk, the billionaire has spent many nights awake and pondering the issues his companies face. His former partner Claire Boucher — known by her stage name Grimes — also told Isaacson that Musk once stayed up all night playing the "Elden Ring" video game when it first came out.

He has a history of sleeping on the floors of his offices and the Tesla factory .

After purchasing Twitter in 2022, Musk all but moved into its San Francisco headquarters . He said there's a couch in the library that he would crash on from time to time.

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I followed Snap Inc. CEO Evan Spiegel's morning routine for a week. I finally understand the appeal of waking up early.

(L) Evan Spiegel in 2023; (M) Screenshot of the time 5 a.m.; (R) BI reporter Mykenna Maniece.Steve Granitz/Contributor/FilmMagic; Mykenna Maniece/Business Insider

• After failing to replicate the routine of Apple CEO Tim Cook, I was ready to try something new.
• I tried following the morning routine of Snap Inc. CEO Evan Spiegel.

I'm a recent college graduate, and many of the stereotypes about my age group involve partying, excessive drinking, and hanging out with friends. The reality, though, is a bit bleak: Gen Z is lonely , drinking less , and splurging more on their groceries than nights out.

However, after years of watching my favorite content creators share what it's like to "get their lives together" in their late 20s and early 30s, I'm inclined to think Gen Z might be onto something.

Call us overachievers or flat-out boring, but maybe we don't want to wait until we're 30 to build consistent, healthy routines we're happy with — I know I don't.

So, earlier this year, I made it my personal mission to curate an effective morning routine and started researching the special group of humans who seem innately more prepared to start their days than the rest of us: CEOs.

After some mixed results copying Apple CEO Tim Cook's morning routine for a week, I was determined to try something new.

Enter Snap Inc. CEO Evan Spiegel .

Spiegel wakes up at 5 a.m. to check Snap, read his emails, and drink a double espresso before working out or meditating.

Ideally, my morning routine would consist of a workout, breakfast, reading, and ample time for getting dressed and doing my hair and makeup. Luckily, I found that Snap Inc. CEO Evan Spiegel likes the same things as me (minus the hair and makeup).

At 33, Spiegel is one of the youngest billionaires in the world with a net worth of $3.9 billion, per Forbes . He wakes up at 5 a.m. to check his app, read emails, and work out or meditate. Then, he showers, gets ready, and reads the news before having breakfast with his wife, Miranda Kerr, and their children at their mansion in Brentwood, California.

His routine aligns with what I'm looking for, and thanks to my previous experience with Cook's routine — which involved waking up at 4:45 a.m., strength training, and coffee — I knew what it would take to prepare for such an early start to the day.

Here's how it went.

I exceeded my expectations and was wide awake by 5:30 a.m. on Monday.

OK, technically, it was 5:32 a.m., but give a girl some credit.

In 2018, Spiegel said in an interview that appeared in the Entrepreneurship Handbook that he likes to wake up early to give himself some alone time.

"I get up really early, because that's the only time that's 'Evan Time' for me, when people aren't really awake yet. I get a couple hours between 5 a.m. and 7 a.m. to do whatever I wanna do," he said.

So, to prepare, I went to bed at 10:30 p.m. and even agreed to sacrifice my side of the bed for the week so I could more easily get to the alarm I share with my boyfriend.

I woke up right on time at 5 a.m. and redownloaded the Snap app since I haven't used it in years (sorry, Evan), but I accidentally "blinked" and woke up again at 5:32 a.m., this time wide awake.

I get up really early, because that's the only time that's 'Evan Time' for me, when people aren't really awake yet. I get a couple hours between 5 a.m. and 7 a.m. to do whatever I wanna do, he said.

I woke up right on time at 5 a.m. and redownloaded the Snap app since I haven't used it in years (sorry, Evan), but I accidentally blinked and woke up again at 5:32 a.m., this time wide awake.

Once I was out of bed, it was time to make coffee and work out.

I said a small thank you to the earlier version of me who had picked workout clothes the night before. I got dressed, put in my contacts, and made a cup of coffee.

Snap told BI that Spiegel likes to check the app and his email and drink a double espresso when he wakes up. Then, he'll exercise at the gym for 45 minutes or meditate.

I'm still a "coffee with my creamer" kind of girl, so I sipped my usual cup of coffee and checked my email and the updated Snap interface before scrolling through YouTube for a workout video.

I followed a Chloe Ting video that focused on arms, and afterward, I realized it felt really good to finish a workout so early in the morning.

I'm still a coffee with my creamer kind of girl, so I sipped my usual cup of coffee and checked my email and the updated Snap interface before scrolling through YouTube for a workout video.

I was pleasantly surprised by Spiegel's skincare must-have.

Then, it was time to shower and try the part of Spiegel's routine I was most excited about: his face wash. Spiegel has been married to Kerr, a model and the founder of Kora Organics, since 2017, and he uses the brand's turmeric brightening and exfoliating mask.

"He doesn't use it as an actual mask; he keeps it in the shower and uses it as an exfoliant," Kerr told New Beauty in 2019.

"What he loves about it is that it has peppermint oil in it, so it's so invigorating. He says he can't be without it because it's his little boost of aromatherapy in the morning! It gives him energy!" she added.

According to Snap, he still uses it, so I wanted to see if it was worth the hype. I bought a 1-ounce tube, which cost $20.

First impressions: Wow, they weren't kidding — the peppermint is strong.

I loved the feel of the exfoliating particles and how smooth my skin felt afterward. The best way to describe the experience was as if the sensation of using mouthwash was on my face, which doesn't sound pleasant, but I found it to be very enjoyable and, yes, "invigorating."

My only issue with Spiegel's routine thus far was that he reportedly allots a mere 15 minutes to get ready after his shower.

I, meanwhile, am more of a "Vogue's Beauty Secrets" six-step skincare routine, try on a bunch of outfits, perform a mini concert while doing my hair, and listen to a podcast while doing my makeup kind of gal. So, 15 minutes? Couldn't be me.

But with ample time to spare after such an early start, I realized I didn't have to rush to complete all those steps immediately; I could sit, have breakfast, and even knock out some chores before going back to hair and makeup.

He doesn't use it as an actual mask; he keeps it in the shower and uses it as an exfoliant, Kerr told New Beauty in 2019.

What he loves about it is that it has peppermint oil in it, so it's so invigorating. He says he can't be without it because it's his little boost of aromatherapy in the morning! It gives him energy! she added.

I loved the feel of the exfoliating particles and how smooth my skin felt afterward. The best way to describe the experience was as if the sensation of using mouthwash was on my face, which doesn't sound pleasant, but I found it to be very enjoyable and, yes, invigorating.

I, meanwhile, am more of a Vogue's Beauty Secrets six-step skincare routine, try on a bunch of outfits, perform a mini concert while doing my hair, and listen to a podcast while doing my makeup kind of gal. So, 15 minutes? Couldn't be me.

Waking up so early gave me time to finish my self-care routine, get ahead on chores, and read before work.

I don't know if it was the bright sun shining through my windows or the earlier dose of caffeine, but after I ate my breakfast, I went on a superwoman cleaning spree around my apartment, washing dishes, starting a couple of loads of laundry, and wiping down my glass coffee table.

And I still had time to finish getting ready and read a Wall Street Journal article before clocking into work at 9 a.m.

A 10/10 morning.

On Tuesday, I maintained my momentum and didn't feel rushed at all, even though I had to commute.

Day two also started strong.

I woke up at 5 a.m. and was out of bed by 5:30 a.m. to get dressed and head to my living room for another workout.

I made myself a cup of coffee and took a picture of the early moments of the sunrise over New York City before doing a Pilates workout and repeating one of the same Chloe Ting arm workouts from Monday. After that, I finished my coffee while watching a vlog before moving on to the rest of my routine.

Thanks to my early start, I had enough time to try on a few outfits, make my lunch, pack my work bag, and toast a bagel for breakfast without rushing, which is simply unheard of in my life.

I was out of my apartment by 8 a.m. and clocked in at 8:45 a.m., feeling incredibly satisfied. My one shortcoming of the morning was forgetting to read, but a win is a win.

On Wednesday, I tried Kriya meditation for the first time. Spiegel has called it "life-changing."

Wednesday was the first time I struggled to wake up on time. Despite taking my daily Snap at 5:11 a.m., I didn't get out of bed until 5:45 a.m. Given how sore I felt from working out the past two days, I decided Wednesday would be the perfect day to try Spiegel's other morning activity: Kriya meditation.

Spiegel told Vogue Australia in 2022 that his wife got him "hooked on Kriya meditation."

"On a good day, I can get 45 minutes in the morning to meditate, which is life-changing," he added.

In 2020, BI reported on the extensive benefits of meditation including better focus and concentration, reduced stress levels, and improved self-esteem and self-awareness.

On YouTube, I found a video entitled " Isha Kriya : A Guided Meditation For Health And Wellbeing | 15-Minutes" by the channel Sadhguru.

"Daily practice of Isha Kriya will bring health, dynamism, prosperity, and wellbeing. It is a powerful tool to cope with the hectic pace of modern life and empowers people to experience their lives to the fullest potential," the video displayed on the screen.

From my understanding after watching the video, one of the main features of Isha Kriya meditation is the practice of breathing while thinking, "I am not the body," and exhaling with the thought, "I am not even my mind."

I don't know if it's possible to be "bad" at meditating, but that's certainly what it felt like to me — a first-timer and chronic over-thinker.

While trying to focus on the space between my eyebrows and to think only of how "I am not my body," I was instead thinking about all the things I had planned for the day, how I would write about the experience, and how long it'd been since I started.

Although I wouldn't call this initial attempt at meditation successful, I think trying it was useful in helping me identify a weakness that makes it challenging to stay in the present.

I finished the meditation and proceeded with the rest of the routine, arriving at my office in time to grab a coffee and snack and read a bit of a WSJ article.

Spiegel told Vogue Australia in 2022 that his wife got him hooked on Kriya meditation.

On a good day, I can get 45 minutes in the morning to meditate, which is life-changing, he added.

On YouTube, I found a video entitled Isha Kriya : A Guided Meditation For Health And Wellbeing | 15-Minutes by the channel Sadhguru.

Daily practice of Isha Kriya will bring health, dynamism, prosperity, and wellbeing. It is a powerful tool to cope with the hectic pace of modern life and empowers people to experience their lives to the fullest potential, the video displayed on the screen.

From my understanding after watching the video, one of the main features of Isha Kriya meditation is the practice of breathing while thinking, I am not the body, and exhaling with the thought, I am not even my mind.

I don't know if it's possible to be bad at meditating, but that's certainly what it felt like to me — a first-timer and chronic over-thinker.

While trying to focus on the space between my eyebrows and to think only of how I am not my body, I was instead thinking about all the things I had planned for the day, how I would write about the experience, and how long it'd been since I started.

I started Thursday slow but still made time for a quick workout and breakfast.

Unfortunately, I didn't feel well when I woke up, so I pushed off working out until around 7 a.m. I used the Kora Organics again in the shower before getting dressed to work from home. Rather than my usual hair and makeup routine, I skipped both, favoring a bun and a fresh face since I had no intention of leaving my apartment.

I had a bagel and coffee for breakfast and read some of Business Insider's latest stories before clocking in at 9 a.m.

The morning was a much more condensed attempt at Spiegel's routine, but I could truly feel the difference an adjusted sleep schedule makes. All week, I'd been going to sleep by 10:30 p.m. not by sheer force, but because I was naturally feeling tired.

Friday was the least productive day, but Spiegel's definitely onto something with "Evan Time."

On Friday, I wasn't feeling well again, so I got up around 7 a.m. and tried to do a quick five minutes of meditation.

Although this wasn't the routine I aimed for, I could still appreciate the impact of the little shifts I'd made in my mentality. Before this, I would've stayed in bed till 8-8:30 a.m. and just rolled from my bed to my laptop for work at 9 a.m., but with my improved sleep schedule and more disciplined mindset, I was able to get up an hour earlier and take some time for myself before jumping into the demands of the day, which felt like a huge win.

So, while the only Spiegel-related highlight of my morning was the face wash, I was optimistic about my ability to sustain these efforts going forward.

After a week of living like Evan Spiegel, I finally understand the appeal of waking up early.

In the weeks since I attempted to copy Spiegel's routine, I've continued using the face wash, sleeping by 10:30 p.m. and waking up by 7 a.m. at the latest, and I'm happy with my progress.

It's a stark contrast to how exhausted I felt after finishing Tim Cook's routine, which surprised me since both men wake up incredibly early.

Looking back, it's easy to see how important timing was in the outcome of both routines. When I completed Cook's routine, daylight-saving time had just started, causing me to lose an hour of sleep; my body never had a chance to adjust properly before being thrown into a completely new routine. By comparison, trying Spiegel's routine in mid-April allowed me to adjust and wake up shortly before sunrise.

Waking up at 5 a.m. is still unnecessary for my lifestyle, but I think the best part of trying a routine like this again has been learning how to be more disciplined. Of course, it would be easy to lay in bed for an extra 15 minutes — and trust me, sometimes I do — but if I know that getting out of bed will make me less rushed and stressed, what's the point in continuing to self-sabotage?

I've by no means mastered my mornings, but I think I've gotten one step closer to figuring out the puzzle, and that's good enough for now.

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2. Hotel Djaz

3. hotel pioner.

4. Relax Inn

Apart Hotel Yantar

Yantar-siti, park hotel bogorodsk, elektrostal hotels information.

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Ratings and reviews

Location and contact.

If you think that the Kremlin District is the only place with bustling crowds and good food, think again. Russkiy is located atop a tall office tower. It provides great views of Moscow and makes it possible to grasp both the scale and layout of... the city. I was there for a group dinner that was served family style. The meat, fish, and vegetables were all quite good. It was better than expected for such a large group. Nothing was super memorable though it was all tasty. More

If you want to try Russian food - this is one of the places to go for it. Great service, tasty food of every choice. The service is also very good. I recommend visiting it, especially if you stay at Crowne Plaza Hotel

RUSSKIY, Moscow - House 12 Krasnopresnenskaya nab 2, Presnensky - Restaurant Reviews & Phone Number - Tripadvisor

• Service: 4.5