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5 Keys to End Your Speech with a Great Call-to-Action

Yet many speakers miss a fantastic opportunity with a call-to-action that is wishy-washy, hypothetical, or ill-constructed. Even worse, some speakers omit the call-to-action entirely.

A poor call-to-action undermines the effectiveness of your speech; a great call-to-action stirs your audience to act enthusiastically.

In this article, we reveal the qualities of a strong speech call-to-action which will lead your audience to act.

What is a Speech Call-To-Action?

A speech call-to-action is an explicit appeal to your audience to take a specific action following your speech. A call-to-action is most often made at the conclusion of a persuasive speech.

“ If you have been persuasive and your audience is emotionally invested, the best time for action is now. ”

For example, you might call on your audience to…

• … adopt a new business process
• … sponsor an event
• … attend an event
• … fund a research initiative
• … register to vote
• … join a club
• … train for a marathon
• … read out loud to their children
• … donate money to a charity
• … travel to Saskatchewan
• … buy a fire extinguisher
• … eat more vegetables
• … use public transit

Guidelines for a Strong Speech Call-to-Action

Your call-to-action and your approach to delivering it may vary according to your audience and your speaking style. While there is no rigid formula, there are a number of  guidelines which will improve the effectiveness of your call-to-action.

• Make your call-to-action clear and direct.
• Have your audience act quickly.
• Lower barriers to action.
• Focus on benefits for your audience.
• Customize your call-to-action for each person.

1. Make your call-to-action clear and direct.

Don’t hint. Don’t imply. Don’t suggest.

It’s not a whisper-to-think-about- action; it’s a call-to -action.

Use direct language, and eliminate wishy-washy phrases.

• Instead of “Maybe you could think about joining…”, say “Join…”
• Instead of “It would be good to train for…”, say “Train for… “

Don’t assume that your audience will “figure out” what needs to be done. (I have made this mistake in the past and regretted it.) If members of your audience walk out of the room thinking “Wow, this sounds great, but I’m just not sure what to do…”, your call-to-action was not clear enough.

2. Have your audience act quickly.

If you have been persuasive and your audience is emotionally invested, the best time for action is now. The longer it takes to initiate the action, the more likely that your audience will lose motivation.

So, an ideal call-to-action is one which your audience can act on immediately, perhaps even before they leave the room. If this isn’t feasible, then aim for actions which can reasonably be completed (or at least started) within hours or a day or two.

3. Lower barriers to action.

To help your audience act quickly, eliminate as many (trivial or non-trivial) barriers as you can.

For example, ask the following questions about your audience.

• Do they need to sign up? Bring forms and pens and pass them out.
• Do they need to read additional information? Bring handouts, or copies of books, or website references.
• Do they need approval before they can act? Make the first call-to-action to organize the meeting with stakeholders.
• Do they need to pay? Accept as many forms of payment as possible.

A common psychological barrier is the perception that the suggested action is too big or too risky. This is a legitimate concern, and is often best handled by dividing the call-to-action into several small (less risky) actions.

For example, “train for a marathon” may be too large of a call-to-action for a non-runner. A better call-to-action would be to join a running club or train for a shorter race.

4. Focus on benefits for your audience.

“ A poor call-to-action undermines the effectiveness of your speech; a great call-to-action stirs your audience to act enthusiastically. ”

Always frame your call-to-action in the audience’s best interest.

For example, don’t say this:

• What I’d really like you to do is…
• It would make me so happy if you…
• My foundation has set a target of X that we can reach with your help…

Making you (the speaker) happy is (probably) not highly motivating for your audience.

Instead, say this:

• Build your financial wealth by…
• Make your community a safer place to live for yourself and your children by…
• When you volunteer, you build your skills and gain valuable experience…

Surround the call-to-action with a description of how their lives will be improved when they act. Paint a prosperous vision.

5. Customize your call-to-action for each person.

Audiences don’t act; individuals act. Rather than addressing the group as a whole, focus your call-to-action on each individual in your audience.

Suppose your goal is to have a new business process adopted. Each individual in the room may play a different role in accomplishing this.

• For the person who controls the budget, the call-to-action is to allocate the necessary funds.
• For the personnel manager, the call-to-action is to delegate staff to work on the initiative.
• For others, the call-to-action may be to attend in-depth training about the new process.

Audience analysis is critical . If you know who is in your audience, and understand their motivations and capabilities, you will be able to personalize the call-to-action for them.

Put it into Practice

By working on the planning and execution of the call-to-action in your speeches, you’ll become a more persuasive and effective speaker.

Look back to your last persuasive speech.

• Did you make a clear and direct call-to-action?
• Was your audience able to act quickly on it?
• Did you make an extra effort to lower barriers to action?
• Did you highlight the benefits for your audience?
• Did you address individuals rather than the group with a personal call-to-action?

If the answer to any of the above questions was “no”, then how could your call-to-action have been improved?

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11 comments.

This is a great article. I found in it very useful tactics. thanks a lot.

Brilliant!… can’t wait to put into action. thank you

I really like your tips #3 & 4 about focusing on audience benefits and lowering barriers to action.

Not sure how the tip about personalising the call-to-action should work though. Might you have (say) 3 calls to action if there are 3 decision-makers in the audience?

Very useful to my line of work. Thanks. Keep it up

What would be a good call to action for drug abuse?

Thank you, I found this very helpful in some situations. I definitely recommend this.

My teacher sent me here It really helped. Thank you for taking your precious time to make something to help others even though you didn’t have to. It is very much appreciated

Thank you soooo much it really helped me on my essay for school thank you so much .😊😊😊

I am working on reframing a call to action for a speech THANK YOU for the help ahead of time

How do you write a call-to-action about global warming?

I appreciate your six minute articles Thank you

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Mitch Carson

The best call to action speech examples.

• Written by Mitch Carson
• on June 28, 2021
• Public Speaking

It is important to have a strong call to action in your speech. It can be difficult to know what should go into a call to action; the best call to action speech examples are those that inspire. They motivate people to take the next step and do what they need to do. 

The best speeches are also those that evoke emotion and make it easy for the listeners to connect with them. But there are some examples that you can look at. The following are the best call-to-action speech examples!

Action Item

Use different words than you did with the doers since they’re not the ones that are going to be hitting the ground running to complete tasks.

Best call-to-action speech examples!

Call to Action Speeches are one of the most popular types of speeches. The goal is for the speaker to encourage and inspire listeners, motivate them into taking an action that benefits both themselves or others. 

Call To Action Speech Examples are a great way for speakers to find some inspiration as they write their own addresses. Here are some of our favorites:  

"We're not just a company; we're a community." Apple CEO Tim Cook 2014 Keynote Address

"You have brains in your head, you have feet in your shoes; you can steer yourself any direction you choose." Dr. Seuss' Oh! The Places You'll Go! (1990)

"Now go and get them. I don't want to see you again until they're done." The Shawshank Redemption

"The future belongs to those who believe in the beauty of their dreams. So go ahead and dream, big boy!" Dr. Seuss' You'll Be A Hero! (1975)

"I have a vision for this country where people are judged not by what they look like but by who they are; where opportunity knows no color lines, achievement has no gender or ethnic barriers, and economic security will be as important as physical security." Senator Barack Obama 2004

"The best way to predict the future is to create it." Peter Drucker

"Money doesn't talk; it swears." Bob Dylan

"The only thing we have to fear is fear itself." Franklin D Roosevelt

"I am not afraid of an army of lions led by a sheep; I am afraid of an army of sheep led by a lion." Alexander the Great

"A person who never made a mistake never tried anything new." Albert Einstein (1879 – 1955)

Life isn't about finding yourself; life is about creating yourself! You can always find others that will tell you how to live your life and what path you should take in order for them to approve or be happy with your decisions, or you can make your own decisions and be the person you want to be.

"Don't try to live up to a standard that someone else has set for you because then you're living their life, not yours." Gareth Cliff

The only thing we have is right now, so don't wait until tomorrow or next month!

"Decide what it would mean if everything in your life was going exactly as you wanted." Jim Carrey

"Every day I get out of bed, I tell myself: Today's the day! You don't know which one will bring success, but that achievement starts with just getting into action today. So what are YOU waiting for? Get moving already!" Kevin Hawkes

"You can't be too careful about what you wish because when your wishes come true, they just might go the way of all flesh." Joss Whedon

"No matter how bad a day is going, no matter how many people are trying to bring me down or make it hard for me, I say, 'you know what? It's my decision.' The only thing that matters is this moment right now and decide if I'm happy with myself or not. And if I am, then everything else falls into place in some form or another. If not, well, there's always tomorrow! Such an easy choice, really." Gareth Cliff

"I mean, what does anyone get from making somebody else sad? What are we getting out of that other than seeing them hurt, which isn't an uplifting feeling anyway? It's not satisfying at all because there was no gain for yourself." Hugh Laurie

"The best call to actions speeches are ones that inspire, empower and motivate the audience while addressing their concerns or needs for change. They focus on the benefits of following through with what is asked rather than dwelling on any potential negative consequences." Joss Whedon

"What I want you all to know is just because something doesn't go our way at times and we don't achieve our goals on this round of things, that's not an excuse because life goes on; keep working hard. That's my message: If you work hard enough as long as you're willing to put forth the effort - anything can happen." Serena Williams

No matter how bad a day is going, no matter how many people are trying to bring me down or make it hard for me, I say, "you know what? It's my decision." The only thing that matters is this moment right now and decide if I'm happy with myself or not. And if I am, there's no one to stop me.

The best call to actions speeches inspire, empower and motivate while addressing any concerns or need for change from our audience’s perspective. They focus on the benefits of following through with what was asked rather than dwelling on any potential negative consequences. 

How to improve your speech call action

Start with a clear and concise goal for your speech.

• Make sure that the audience knows what you want them to do at the end of the call to action.
• Offer tangible benefits like incentives, such as discounts on products or free time off work so people can participate in an event like a voting day or volunteering opportunity.
• Acknowledge any reservations or concerns about taking immediate action and encourage attendees to overcome those barriers together by focusing on shared values and common goals.

Call to Action Speech Examples can be a powerful tool in directing your audience towards an intended goal. 

Include these tips when crafting your next speech! The best Call To Action Speech Example is the most well-researched and persuasive speech.

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How to Write an Effective Persuasive Speech Outline: 5 Key Elements

• The Speaker Lab
• April 14, 2024

Table of Contents

If you’re a speaker, you are probably well familiar with the path from initial speech drafts to the day you actually present. By its nature, speech delivery is a journey filled with obstacles, yet it’s simultaneously an adventure in persuasion. With a well-crafted persuasive speech outline , you can do more than just present facts and figures to your audience. You can weave them into a narrative that captivates, convinces, and converts.

A meticulously planned persuasive speech outline isn’t just helpful; it’s essential. Crafting this blueprint carefully lets you deliver your message more effectively, making sure each point lands with the impact you’re aiming for. To help you achieve this impact, we have some tips and tricks for you to try.

Writing an Effective Persuasive Speech Outline

When we talk about persuasive speeches , we’re diving into the art of convincing others to see things from a certain point of view. Your speech is your one shot to grab attention, build your case, and inspire action. Your secret weapon for achieving this is your speech outline. In your speech outline, you want to touch on several key elements.

• Pick your fight: Start by zeroing in on what you really want to change or influence with this speech.
• Support your claim with evidence: Identify those key points that back up your stance to appeal to your audience’s rational side .
• The emotional hook: Weave in stories or facts that hit home emotionally .
• Avoid the kitchen sink approach: Don’t throw everything at them hoping something sticks. Be selective and strategic with the info you share.
• Nail that closer: Your conclusion isn’t just goodbye; it’s where you charge your audience with a call to action.

These elements form the backbone of your persuasive speech. By including these in your talk’s outline, you can’t go wrong.

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Establishing Your Main Objective and Structuring Your Points

Now that you have a general idea of what goes into a persuasive speech outline, let’s break a couple of these pieces down and look at them a little more closely.

Identifying the Purpose of Your Persuasive Speech

When writing your speech, you first need to nail down why you’re doing this in the first place. In other words, identify your main objective. After all, choosing to speak up isn’t merely about the desire to express oneself; it’s deeply rooted in understanding the effect you hope your discourse will unleash. Do you hope to sway opinions towards the belief that animal experimentation is a relic of the past? Or perhaps persuade them that social media does more good than harm? Whatever your cause, identifying your main objective will help keep you on track and avoid rambling.

Organizing Key Points for Maximum Impact

Once you’ve determined what you want to persuade your audience of, you can start building your argument. Specifically, you can determine your key points. Key points support your position on a topic, proving to your audience that you have actual reasons for taking your position.

To pack the most punch, arrange these key points in a logical order. Consider how you might connect your key points. Are there some that can be grouped together? The flow of your argument matters just as much as the argument itself, and a disjointed argument won’t do anyone any favors. As you organize your key points, consider these tips:

• Lead with strength, but don’t throw all your cards out at once.
• Build upon each point; important transitions between them can make or break audience engagement.
• Finish strong by tying back everything to the emotional chord you struck at the beginning.

Nailing these steps will ensure that when you speak, your message doesn’t just echo—it resonates.

Selecting Compelling Topics for Your Persuasive Speeches

Let’s face it, picking the right topic for your persuasive speech outline is half the battle. But what makes a topic not just good, but great? First off, it needs to spark interest, both yours and your audience’s. If you’re not fired up about it, chances are they won’t be either. Second, make sure the topic is something relevant. It should resonate with your listeners’ experiences or touch on their concerns and aspirations. Lastly, your topic has to be something you can research and back up with solid facts and expert opinions.

For ideas to get you started, check out a variety of speech topics here .

Enhancing Persuasion Through Rhetorical Appeals

The art of persuasion is something that’s been studied since ancient Greece. Back then, Greek philosopher Aristotle came up with the three rhetorical appeals . Each one described a different way of convincing your audience of your position. Together, these appeals help you form a rock-strong argument, making them worth learning.

Building Credibility with Ethos

To get people on your side, you first need to win their trust. That’s where ethos comes into play. Demonstrating to your listeners that you’re both trustworthy and deserving of their attention hinges on transparency about your qualifications, genuine self, and the wisdom gained from occasional setbacks. Letting folks know why they should listen can make all the difference.

Connecting with the Audience Through Pathos

At some point, we’ve all been moved by a story or an ad because it hit right in the feels. That sort of emotional appeal is called pathos , and it’s powerful stuff. If you want people really invested in what you’re saying, then be sure to use this appeal in your presentation. To harness the power of pathos, try telling a story , especially one your audience can relate to. The key is authenticity—sharing true experiences resonates more than anything fabricated ever could.

Strengthening Arguments with Logos

Last but not least, we have logos, our logical appeal. Oftentimes, this logical appeal entails facts and data points, which are used to back up what you’re selling, turning skeptics into believers. But just because you’re listing facts and figures doesn’t mean this part has to be boring. To keep your audience engaged, craft persuasive narratives and then ground them in robust proof. Giving your story to go with your numbers doesn’t just help keep them engaged, it also helps the information stick.

The Importance of Supporting Evidence and Counterarguments

In your persuasive speech outline, you need to note compelling evidence for each key point. In addition, you’ll want to address opposing views.

Gathering and Presenting Convincing Evidence

No matter how trustworthy you seem, or how compelling your stories are, most people need tangible proof. That’s where concrete evidence steps into the spotlight. To fortify your argument and boost its believability, sprinkle in a mix of hard data, customer stories, numerical evidence, and endorsements from authorities. To illustrate this data for your audience, you may find it helpful to create a slideshow . Supporting every assertion with research is an essential part of any persuasive speech. Without it, arguments inevitably sound flimsy and unconvincing.

Addressing Opposing Views Effectively

Although it may seem counterintuitive, address counter-arguments head-on in your persuasive speech outline. It might feel like walking into enemy territory but it actually strengthens your own argument. By acknowledging opposing views, you’re showing that not only do you know what they are, but also that they don’t scare you.

When you address these counter-arguments, demonstrate your understanding. Again, this is where your good research skills are going to come in handy. Present the facts, and ditch biased explanations. In other words, don’t mock or belittle the other side’s viewpoint or you’ll undermine your own trustworthiness. Instead, explain opposing viewpoints with neutrality.

Adopting this strategy not only neutralizes possible objections but also enhances your stance. Plus, this makes for an engaging dialogue between both sides of any debate, which keeps audience members hooked from start to finish.

In essence, tackling counter-arguments is less about winning over naysayers and more about enriching discussions around hot-button issues. At its core, persuasion isn’t just convincing folks; it’s sparking conversations worth having.

Crafting a Captivating Introduction and Conclusion

Now that you have the body of your persuasive speech outline, it’s time to talk beginning and end. To really hit your message home, you want to grab your audience’s attention at the beginning and call them to action at the end.

Creating an Engaging Hook to Capture Attention

The opening of your speech is where you need a good first impression. To hook your audience, consider starting with an intriguing question, a surprising fact, or even a short story related to your topic. Whatever route you choose, keep it interesting and concise, so that you can transition into the rest of your persuasive speech outline.

Concluding with a Strong Call to Action

Crafting strong conclusions is about leaving your readers feeling pumped and ready to jump into action. After all, if you’ve argued convincingly enough, your audience should be ready to act. To channel this energy, urge listeners towards specific actions. Here are some strategies:

• Suggest clear next steps: Don’t leave your audience hanging wondering what’s next. Give them concrete steps they can take immediately after reading.
• Create urgency: Why wait? Let folks know why now is the perfect time to act.
• Show benefits: Paint vivid pictures of how taking action will positively impact their lives or solve their problems.

With that captivating hook and a decisive call-to-action, you are one step closer to presenting an unforgettable speech.

Utilizing Monroe’s Motivated Sequence for Persuasive Structure

As you finish off your persuasive speech outline, you may be wondering how best to structure your speech. If that’s you, then Purdue University professor Alan H. Monroe has some answers. In his book “Monroe’s Principles of Speech,” the professor outlines Monroe’s Motivated Sequence, the best structure for persuasive speeches. Each step is broken down below.

Attention: Grabbing the Audience’s Focus

You’ve got something important to say. But first, you need them to listen. Start with a bang. Throwing out a shocking truth, posing a thought-provoking query, or sharing an enthralling tale could work magic in grabbing their attention. It’s all about making heads turn and ears perk up.

Need: Highlighting the Issue at Hand

Now that they’re listening, show them there’s a gaping hole in their lives that only your message can fill. Paint a vivid picture of the problem your speech addresses.

Satisfaction: Proposing a Solution

This is where you come in as the hero with a plan. Introduce your solution clearly and convincingly. How does it patch things up? Why does it outshine merely applying quick fixes to deep-rooted issues? Give your audience hope.

Visualization: Helping the Audience Visualize Benefits

Show them life on the other side of adopting your idea or product—brighter, easier, better. Use vivid imagery and relatable scenarios so they can see themselves reaping those benefits firsthand.

Action: Encouraging Audience Action

Last step: nudge them from “maybe” to “yes.” Make this part irresistible by being clear about what action they should take next—and why now’s the time to act. Whether signing up, voting, or changing behavior, make sure they know how easy taking that first step can be.

Learn more about Monroe’s Motivated Sequence here .

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Overcoming Public Speaking Fears for Effective Delivery

Let’s face it, the thought of public speaking can turn even the most confident folks into a bundle of nerves. But hey, you’ve got this. Dive into these expert strategies and you’ll find yourself delivering speeches like a seasoned orator in no time.

Techniques to Build Confidence in Public Speaking

If you’re feeling nervous on the big day, these three techniques are perfect for you. Take a look!

• Breathe: Deep breathing is your secret weapon against those pesky nerves. It tells your brain that everything is going to be okay.
• Pose like a superhero: Stand tall and strike a power pose before you go on stage. This isn’t just fun; science backs it up as a confidence booster .
• Kick perfectionism to the curb: Aim for connection with your audience, not perfection. Mistakes make you human and more relatable.

The goal here is to calm yourself enough to be able to deliver your persuasive speech outline with confidence. Even if you still feel a little nervous, you can still present an awesome speech. You just don’t want those nerves running the show.

Practicing Your Speech for Perfect Execution

If you know that you tend to get nervous when public speaking, then you don’t want to be running through you speech for the first time on the big day. Instead, practice beforehand using these techniques.

• The mirror is your friend: Practice in front of a mirror to catch any odd gestures or facial expressions.
• Vary your voice: As you deliver your speech, let your voice rise and fall to match what you’re sharing. Avoid speaking in a monotone.
• Say no to memorization: Rather than memorizing every word, learn key points by heart. You want to sound natural out there.

Remembering these steps won’t just help you tackle public speaking fear, but will also polish those all-important public speaking skills .

Once you’ve honed the skills you need to write a persuasive speech outline, the only thing left to do is to get out there and practice them. So take the rhetorical appeals—ethos, logos, and pathos—and practice weaving each element into your speech. Or take Monroe’s Motivated Sequence and work on structuring your outline accordingly.

Prepare well and when you hit the stage, you have not just a well-prepared persuasive speech outline, but also the power to alter perspectives, challenge the status quo, or even change lives.

• Last Updated: April 11, 2024

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Article • 8 min read

Monroe's Motivated Sequence

Perfecting the call to act.

By the Mind Tools Content Team

Is persuasion a gift? Are some people born with the ability to speak well and "sell" their ideas successfully?

It sure seems that way when you're wowed by a motivational speaker, or galvanized into action by a thought-provoking presentation.

In your role, do you ever need to motivate, inspire, or persuade others? Whether you're a senior executive giving a presentation to the Board, a manager giving a morale-boosting speech to your team, or a production manager giving a presentation on safety standards, at some point, you'll probably have to move people to action.

While there are certainly those who seem to inspire and deliver memorable speeches effortlessly, the rest of us can learn how to give effective presentations, too. In this article, we'll look at the key factors you need to put together a clear and engaging call to action using a five-step process known as Monroe's Motivated Sequence.

Monroe's Motivated Sequence: The Five Steps

Alan H. Monroe, a Purdue University professor, used the psychology of persuasion to develop an outline for making speeches that will deliver results, and wrote about it in his book Monroe's Principles of Speech . It's now known as Monroe's Motivated Sequence.

This is a well-used and time-proven method to organize presentations for maximum impact. You can use it for a variety of situations to create and arrange the components of any message. The steps are explained below:

Step One: Get Attention

Get the attention of your audience. Use storytelling , humor, a shocking statistic, or a rhetorical question – anything that will get the audience to sit up and take notice.

This step doesn't replace your introduction – it's part of your introduction. In your opening, you should also establish your credibility (see The Rhetorical Triangle for tips), state your purpose, and let the audience know what to expect. Delivering Great Presentations provides a strong foundation for building the steps in Monroe's Motivated Sequence.

Lets use the example of a half-day seminar on safety in the workplace. Your attention step might be as follows.

Step Two: Establish the Need

Convince your audience there's a problem. This set of statements must help the audience realize that what's happening right now isn't good enough – and needs to change.

• Use statistics to back up your statements.
• Talk about the consequences of maintaining the status quo and not making changes.
• Show your audience how the problem directly affects them.

Remember, you're not at the "I have a solution" stage yet. Here, you want to make the audience uncomfortable and restless, and ready to do the "something" that you recommend.

Step Three: Satisfy the Need

Introduce your solution. How will you solve the problem that your audience is now ready to address? This is the main part of your presentation. It will vary significantly, depending on your purpose. In this section:

• Discuss the facts.
• Elaborate and give details to make sure the audience understands your position and solution.
• Clearly state what you want the audience to do or believe.
• Summarize your information from time to time as you speak.
• Use examples, testimonials, and statistics to prove the effectiveness of your solution.
• Prepare counterarguments to anticipated objections.

Step Four: Visualize the Future

Describe what the situation will look like if the audience does nothing. The more realistic and detailed the vision, the better it will create the desire to do what you recommend. Your goal is to motivate the audience to agree with you and adopt similar behaviors, attitudes, and beliefs. Help them see what the results could be if they act the way you want them to. Make sure your vision is believable and realistic.

You can use three methods to help the audience share your vision:

• Positive method – Describe what the situation will look like if your ideas are adopted. Emphasize the positive aspects.
• Negative method – Describe what the situation will look like if your ideas are rejected. Focus on the dangers and difficulties caused by not acting.
• Contrast method – Develop the negative picture first, and then reveal what could happen if your ideas are accepted.

Step Five: Action/Actualization

Your final job is to leave your audience with specific things that they can do to solve the problem. You want them to take action now.

Don't overwhelm them with too much information or too many expectations, and be sure to give them options to increase their sense of ownership of the solution. This can be as simple as inviting them to have some refreshments as you walk around and answer questions. For very complex problems, the action step might be getting together again to review plans.

For some of us, persuasive arguments and motivational speaking come naturally. The rest of us may try to avoid speeches and presentations, fearing that our message won't be well received.

But Monroe's Motivated Sequence can help you to improve the quality of your message, and create a call of action that has real impact.

The model includes five key steps:

• Get attention.
• Establish the need.
• Satisfy the need.
• Visualize the future.
• Action/Actualization.

It's a straightforward formula for success that's been used time and again. Try it for your next presentation, and you'll no doubt be impressed with the results!

Monroe, A. (1951). ' Monroe's Principles of Speech (Revised Brief Edition) ,' Scott, Foreman and Company.

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Comments (1)

Nathanial Glockania

Ay bruh facts ima use this to convince the bank to gimme some money on the down low, thanks for the advice lil bro

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52 Persuasive Conclusions – Call to Action

Learning Objectives

Conclusions in persuasive speaking function differently than informative speaking. You will learn how to incorporate a call to action in your persuasive conclusion.

• Create a persuasive conclusion that includes a call to action

Appeals and Challenges

Since the conclusion comes at the end of the speech, it is appropriate to leave the audience with an appeal or a challenge (or a combination of the two). Similar in nature, appeals and challenges are primarily divided by tone. Appeals are generally phrased more as requests, while challenges can take on a more forceful tone, almost ordering or daring audiences to engage in thought or action.

“Martin Luther King Jr.” Public domain.

One of the most historically memorable and effective conclusions that utilized appeal and challenge was Dr. Martin Luther King Jr.’s I Have a Dream speech.

And so let freedom ring from the prodigious hilltops of New Hampshire. Let freedom ring from the mighty mountains of New York. Let freedom ring from the heightening Alleghenies of Pennsylvania. Let freedom ring from the snow-capped Rockies of Colorado. Let freedom ring from the curvaceous slopes of California. But not only that: Let freedom ring from Stone Mountain of Georgia. Let freedom ring from Lookout Mountain of Tennessee. Let freedom ring from every hill and molehill of Mississippi. From every mountainside, let freedom ring. And when this happens, when we allow freedom to ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God’s children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual: Free at last! Free at last! Thank God Almighty, we are free at last! [3]

Your persuasive conclusion will look similar to your informative conclusion. You will create three parts, a summary of important pionts and restatement of the thesis, closure, and a clincher. Your call to action will fit into your closure. What do you want the audience to do with the information that you provided?

Your call to action must be:

• Relevant to your topic and audience – what is something they can do to help?
• Realistic – based on your audience, they will resources to do different things.
• Simple – narrow down to 1-2 things, do not provide 7 things you want them to do.
• Convenient – provide links, contact information, hours of operations, and any other important information they will need to carry out your call to action. Make it easy for them!

Key Takeaways

Now that you understand the importance of a call to action, you can brainstorm effective strategies to implement your own call to action in your speech.

• Incorporate a call to action that is realistic for your audience.
• Ensure your call to action is simple, convenient, and relevant to allow the audience to see themselves taking part in the call to action.
• Deliver the call to action in the conclusion with confidence! Nonverbal strategies are important during this part of the speech, too.

King, Jr., M. L. (1963, August 28). I have a dream.” Speech posted at  http://www.americanrhetoric.com/sp  eeches/mlkihaveadream.htm  ↵

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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The Art of Crafting a Compelling Call to Action in a Speech

This guide covers call to actions fundamentals such as clarity, message alignment, urgency, personalization, and assessing efficacy.

• Release Date: 28 September 2023
• Update Date: 15 March 2024
• Author: Speaker Agency

Aligning Your call to action With Your Message

Motivating your audience to take immediate steps, tailoring your call to action to the occasion, evaluating the efficiency of your call to action, examples of call-to-actions.

A great speech shouldn’t end when you walk off-stage! It should remain in the hearts and minds of the audience. What else should it have? Yes, a great call to action. 

Welcome to our blog, where we will tell you how to add a captivating call to action in your speech. Giving a speech is a task, isn’t it? You write, practice, and polish, but still, there are times when you think you could have written it better. 

Who doesn’t want to deliver a speech that gets the audience to act long after the clapping stops? It is where a powerful call to action comes in. A good call to action turns passive listening into active doing. Without further ado, let's break down how to craft a call to action that motivates and makes your speech the star of the show!

What is a Call to Action?

A call to action is the "do this next" part of a speech. After hearing your message or speech, it gives a clear understanding of what you want the audience to do. Maybe you want them to donate or volunteer or spread the word.

The call to action makes those tasks obvious. It turns listeners into doers. The CTA meaning is the tangible "do this" that comes after capturing the audience with your message. That’s the power of a call to action. 

A strong call to action helps you to convert the audience from passive listeners to active participants in your cause. It transforms your speech from an informational monologue into a catalyst for change. In short, a call to action bridges your ideas and the audience's action.

Call to Action Essentials

The call to action should be crisp and clear. For this, make your call to action straightforward. I recommend you use action words like "sign up," "donate," and "share." Explain what you expect the audience to do clearly and concretely.

Next, remember to quote numbers or facts too. No doubt, measurable goals stick better than vague requests. Specific and quantifiable call-to-action words avoid confusion and doubt.

There should be no room for interpretation. It will lead to higher engagement. Your audience needs crystal clarity on the expected next steps. I would like to quote a call to action that Kelliesha White once said in his speech. It says, "Visit our website and sign up to volunteer 5 hours this month." That's the best call to action-specific and measurable.

Your call to action should seamlessly match your speech's core message. For instance, if you talked about supporting local food banks, asking for donations for another cause makes no sense. So, make sure to keep the call to action tightly connected to what you talk about.

Let me give you another example to make myself clear. If Marcus Collins gave a speech on mentoring disadvantaged youth, his call to action should involve volunteering with or donating to youth programs, not unrelated issues.

Your speech sets up the "why"; the call to action gives the tangible "how". It turns your ideas into action. Mismatched call-to-action words can diminish results. So, make sure you align your call to action with your message. 

A lot of people make the mistake of just stating the call to action instead of motivating it! A great call to action should motivate the audience to contribute to the cause. 

It’s good to use phrases like “act now, and you’ll get...” or something similar. Time-sensitive call-to-action works best because urgency prompts people to act right away at the moment. It’s not wrong to strike while the iron is hot. Capitalize on the energy and emotion generated by your speech.

Speaker Omar Johnson said, "Be one of the first 50 people to sign up today and get early pricing!" Incentives like discounts for immediate action also enable instant reaction when your message is fresh.

Customizable things work best; it's a fact! The same goes for CTAs. So, always customize your CTA based on your hosting audience and event. A one-size-fits-all approach won't give you the best results. 

Let’s understand this more deeply. Ask yourself, are you targeting a school or company? Or maybe you want to target seniors or young activists? Once you know your target audience, tailor the call to action to fit the room for greater resonance.

It’s crucial to analyze how your CTAs are working. Feel free to stop for a while and check which type of call to action works best for you. For this, you can evaluate sign-up rates and donations after your speech. 

Also, make sure you build a strategy to improve for the next CTA. Always tweak your call-to-action language for the next event. 

• Visit our website and sign the petition to support our cause.
• Communicate this video on social media to help spread the word.
• The first 100 people to donate Rs. 100 or more will receive a free t-shirt. Act now!

Conclusion 

An exceptional speech motivates the audience to act after it ends. A strong call to action bridges the gap between ideas and tangible steps. Therefore, use clear, concrete language and quantifiable metrics. 

Align it seamlessly with your core message. Don’t forget to add urgency and incentive to prompt immediate response. With a strategic call to action, you can turn listeners into change-makers. Your speech can have a true impact beyond the stage.

Q1: What is a call to action in a speech?

A call to action tells the audience specific steps related to your message after the speech ends. It converts listeners to doers.

Q2: How do you write a compelling call to action?

Use clear action words, specifics, and quantifiable metrics. Also, connect it tightly to your speech goal. Lastly, personalize it for the audience.

Q3: What are literary techniques for the call to action?

Techniques like repetition, rhetorical questions, and imperative voice strengthen a call to action. 

Q4: What is the art of persuasion speech?

Persuasive speeches use logic, emotions, stories, and rhetoric to convince audiences to believe the speaker’s message and ideas. An effective call to action is key.

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9 Closing a Speech: End with Power and Let Them Know It is Time to Clap

Open Your Speech With a Bang Close It With a Slam-Dunk Westside Toastmasters

“Great is the art of beginning, but greater is the art of ending,” according to poet Henry Wadsworth Longfellow. The first few words of your speech make the audience want to listen and the last few sentences help them decide what they feel about you and your topic. In this chapter, I will explain the function of a conclusion, the format of a conclusion, and I will give you numerous examples of ways to end your speech. Most of this chapter is dedicated to showing you good examples of different types of speech closings. Let’s get started by talking about the purpose of the closing.

A Strong Closing Does Many Things

• Summarizes the points. By restating your points your audience is more likely to remember them.
• Tells the audience when to clap. Let’s face it, it is so awkward when you are done with your speech, and no one claps. Being clear the end is near, relieves the audience of the pressure of wondering if they are clapping at the right time.
• Provides resolution. Your speech should give the audience a sense of resolve or a sense of being challenged.

The Formula for Closing Most Speeches

• Transition statement to ending.
• Review the main points–repeat the thesis.
• If it is a persuasive speech, tell the audience what you want them to do or think.
• Provide a closing statement.

Restate the Thesis

Tell them what you are going to say, say it, tell them what you have said. This speech pattern is useful in most types of speeches because it helps the speaker to remember your key points. As you build your closing, make sure you restate the thesis. A good rule of thumb is to write it in such a way that if the audience were asked to restate the main points, their answer would match closely with your thesis.

EXAMPLE Watch as Stella Young gives her thesis and then restates her thesis at the end of the speech as she wraps up. The thesis of the talk in the introduction: We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Restates the thesis of the talk at the closing: Disability doesn’t make you exceptional but questioning what you think you know about it does.

Stella Young, I’m not your inspiration, thank you very much. https://www.youtube.com/watch?v=GtPGrLoU5Uk

This next example is from a student’s speech. It is easy to pull out one sentence that clearly summarizes the main points of her speech. Following her summary, she winds the speech down into a thoughtful conclusion and ends with three powerful words.

Now is the time to separate the war on drugs from the war on addiction. T oday you’ve heard the problems, impacts, and solutions of criminalizing addictions. Bruce Callis is 50 years old now. And he is still struggling with his addiction. while you all are sitting out there listening to this, I’m living with it. Bruce Callis is my father and for my entire life, I have watched our misguided system destroy him. The irony here is that we live in a society where we are told to recycle. We recycle paper, aluminum, and electronics. But why don’t we ever consider recycling them most precision think on Earth– the human life. Student Tunnette Powell, Winner of the 2012 Interstate Oratorical Association Contest.

Closing Phrases

After you restate your thesis, you should carefully deliver your closing phrases.  Your closing should provide a resolution to your speech and/or it should challenge the audience. Frantically Speaking writer Hrideep Barot suggests  “a conclusion is like tying a bow or ribbon to a box of your key ideas that your audience will be taking along with them.”

A speech closing is not just about the words you say, but it is also the way you say it. Change the pace near the end of your speech. Let your tone alone should signal the end is near. It is about deliberate voice control, don’t let your voice weakly away.

In the next section, I will cover these ways to end your speech:

End with powerful words End with a quote End with a graphic End with parallel construction End on a positive note End with a challenge End with a question End with inspiration End with well-wishing End with humor End with a call to action End with a feeling of resolve End with a prop

The best way to teach you about advanced closings is to show not tell. For this section, I will briefly explain each type of closing and then provide a video. Each video is queued so you can play the video and watch the closing statement.  I included a transcript under each video if you want to follow along.  It will be most beneficial for you to watch the clip and not just read the text. By watching, you will have a chance to hear the subtle changes in the speaker’s voice as they deliver their closing statements.

End with Powerful Words

As you design your closing, look at the last three to five words and examine them to see if they are strong words. Oftentimes, you can rearrange a sentence to end with a powerful word. (I have the video cued to play just the closing)

Watch this clip for how BJ Miller ends with a powerful thought and a powerful word. 

Parts of me died early on, and that’s something we can all say one way or another. I got to redesign my life around this fact, and I tell you it has been a liberation to realize you can always find a shock of beauty or meaning in what life you have left, like that snowball lasting for a perfect moment, all the while melting away. If we love such moments ferociously, then maybe we can learn to live well — not in spite of death, but because of it. Let death be what takes us, not lack of imagination. BJ Miller, What Really Matters at the End of Life

End by Circling Back to the Opening

Another type of ending is to circle back to what you said in the beginning. You can revisit a quote, share the end to an illustration that was begun in the beginning, or you can put away a prop you got out in the beginning.

Watch this clip for how Zubing Zhang begins and ends with the same quote to circle back around to the main idea. 

She starts by telling a story of bungee jumping off the world’s highest platform and how she saw a sign with a quote that says, “Life begins at the edge of your comfort zone.” After telling her own story about pushing her emotional limits, she circles back around at the end by saying, “As the words said high on the bungee platform, “Life begins at the edge of your comfort zone.”

Yubing Zhang, Life Begins at the End of Your Comfort Zone. 

End With Quote

If you end your speech with a quote, attend to the following.

• Always say the author of the quote before the quote for example, “I want to leave you with a leadership quote ‘What you do has far greater impact than what you say,’ Steven Covey.” The problem with this ending is that “Stephen Covey” are the last two words of the speech and that is boring. Consider instead this ending. “I think Robin Sharma said it best ‘Leadership is not about a title or a designation. It’s about impact, influence, and inspiration.'” In this arrangement, the last three words are powerful–influence and inspiration.
• Provided context for the quote before or after. Make sure the quote is meaningful and not just an easy way to end.

Watch this clip for how Sir Ken Robinson ends with a quote. Notice how he says the author and then the quote.

Also, notice how he then ties his speech to the quote with a final few sentences and ends with the powerful word–“revolution” and how he uses a strong vocal emphasis as he says his last word. (I have the video cued to play just the closing)

There’s a wonderful quote from Benjamin Franklin. “There are three sorts of people in the world: Those who are immovable, people who don’t get it, or don’t want to do anything about it; there are people who are movable, people who see the need for change and are prepared to listen to it; and there are people who move, people who make things happen.” And if we can encourage more people, that will be a movement. And if the movement is strong enough, that’s, in the best sense of the word, a revolution. And that’s what we need.

Sir Ken Robinson, How to Escape Education’s Death Valley. 

End with a Graphic

You might want to use a visual to make your final point. Bringing in a picture, graphic, or object, reengages the audience to pay attention to your final ideas.

Watch this clip for how Barry Schartz uses the magic words “so to conclude” and then he creatively uses a picture of a fishbowl to narrow in on his point. Notice how his final word is spoken with urgency as he says “disaster.” (I have the video cued to play just the closing)

 So, to conclude. (He shows a picture of fish in a fishbowl) He says, “You can be anything you want to be — no limits.” You’re supposed to read this cartoon and, being a sophisticated person, say, “Ah! What does this fish know? Nothing is possible in this fishbowl.” Impoverished imagination, a myopic view of the world –that’s the way I read it at first. The more I thought about it, however, the more I came to the view that this fish knows something. Because the truth of the matter is, if you shatter the fishbowl so that everything is possible, you don’t have freedom. You have paralysis. If you shatter this fishbowl so that everything is possible, you decrease satisfaction. You increase paralysis, and you decrease satisfaction. Everybody needs a fishbowl. This one is almost certainly too limited –perhaps even for the fish, certainly for us. But the absence of some metaphorical fishbowl is a recipe for misery and, I suspect, disaster. Barry Schwartz, The Paradox of Choice

End with Parallel Construction

Parallel construction is a series of repeated phrases. It can be a powerful tool to use in a persuasive speech as it creates a feeling of importance.

Watch this clip for how Malala Yousafzai ends with a series of parallel statements to build momentum. Notice how her pace perfectly matches her words and you feel her strength when she ends with “education first.” (I have the video cued to play just the closing)

Dear brothers and sisters, we must not forget that millions of people are suffering from poverty, injustice, and ignorance. We must not forget that millions of children are out of schools. We must not forget that our sisters and brothers are waiting for a bright peaceful future. So let us wage a global struggle against illiteracy, poverty, and terrorism, and let us pick up our books and pens. They are our most powerful weapons. One child, one teacher, one pen, and one book can change the world. Education is the only solution. Education First.

Malala Yousafzai,  United Nations Youth Assembly

End on a Positive Note

Audiences are constantly evaluating a speaker to determine their attitude and motivation. As you consider your speech closing, ask yourself what type of impression do you want to leave?  Do you want to leave them with depression or hope? Sadness or promise? Most of the time, audiences will receive messages that end positively better than speeches that end negatively.

In this speech sample, Hans Rosling showed the audience some hard statistics and he even pointed fingers at the audience as part of the problem. To help them hear his main point, he wisely ends on a positive note.

Watch this clip for how Hans Rosling ends this thought-provoking talk on a positive note. (I have the video cued to play just the closing)

Now, when thinking about where all this leaves us, I have just one little humble advice for you, besides everything else, look at the data. Look at the facts about the world and you will see where we are today and how we can move forwards with all these billions on our wonderful planet. The challenge of extreme poverty has been greatly reduced and it’s for the first time in history within our power to end it for good. The challenge of population growth is, in fact, already being solved, the number of children has stopped growing.  And for the challenge for climate change, we can still avoid the worst, but that requires the richest, as soon as possible, find a way to use their set their use of resources and energy at a level that, step by step, can be shared by 10 billion or 11 billion by the end of this century. I’ve never called myself an optimist, but I do say I’m a possibilist and I also say the world is much better than many of you think.

Hans Rosling, Facts about the Population.

End with a Challenge

Leave the audience with a doable personal challenge. Help them mentally make sense of all the information that you shared by helping them know how to file it away and how to use it.

Watch this clip for how Melissa Butler ends with a challenge. (I have the video cued to play just the closing)

So, I challenge each of you, when you go home today, look at yourself in the mirror, see all of you, look at all of your greatness that you embody, accept it, and love it. And finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you . Melissa Butler, Why You Think You’re Ugly. 

Watch this clip as Darren LaCroix literally falls face down to anchor the point that when we fall, we “fall forward.” (I have the video cued to play just the closing)

Darren LaCroix talks about taking risks and falling down and getting back up, he literally and purposefully falls down during his speech and ends this way: What’s your next step… take it. I didn’t want to look back at my life and say you know I never did try that comedy thing, but I died debt-free. All of us are headed toward that goal we are going to teach a point where we get stuck and our feet are like in cement and we can’t move but we’re so afraid of that ouch but we forget that if we lean forward and take a risk–(He falls face down) and we fall on our face. When we get up, notice, you still made progress. So please, with me, go ahead and fall. But fall forward. Darren LaCroiz, Winning Speech delivered at National Speech Association

End with a Question

Asking a question at the end is one way to reengage the audience. It helps them think about what your topic might mean for them.

Watch this clip for how David Eagleman reminds us about why his topic is important and then ends with a question. Notice how he pauses before his final question and how he changes the pace of his speech for the final sentence. (I have the video cued to play just the closing)

So I think there’s really no end to the possibilities on the horizon for human expansion. Just imagine an astronaut being able to feel the overall health of the International Space Station, or, for that matter, having you feel the invisible states of your own health, like your blood sugar and the state of your microbiome, or having 360-degree vision or seeing in infrared or ultraviolet. So the key is this: As we move into the future, we’re going to increasingly be able to choose our own peripheral devices. We no longer have to wait for Mother Nature’s sensory gifts on her timescales, but instead, like any good parent, she’s given us the tools that we need to go out and define our own trajectory. So the question now is, how do you want to go out and experience your universe?

David Eagleman, Can We Create New Senses for Humans? 

Watch this clip for how Lera Boroditsky ends with a personal note and a  powerful final question. (I have the video cued to play just the closing)

I want to leave you with this final thought. I’ve told you about how speakers of different languages think differently, but of course, that’s not about how people elsewhere think. It’s about how you think. It’s how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also,  “What thoughts do I wish to create?” Lera Boroditsky, How Language Shapes the Way We Think

End with Inspiration

“Inspiring your audience is all about helping them see their own vision, not yours.”

You may want to end your speech with inspiring and encouraging words. Pick words that resonate with most of your audience and deliver them in such a way that your audience feels your lift in emotion.

Watch this clip for how Chimamanda Ngozi Adichie ends with an inspiring final note and a powerful last few words “regain a kind of paradise” (I have the video cued to play just the closing)

Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity.

I would like to end with this thought:   That when we reject the single-story,   when we realize that there is never a single story   about any place,   we regain a kind of paradise.

Chimamanda Ngozi Adichie,  The Danger of a Single Story  

Watch this clip for how Dan Pink ends with an inspiring final note. (I have the video cued to play just the closing) Let me wrap up. There is a mismatch between what science knows and what business does. Here is what science knows. One: Those 20th century rewards, those motivators we think are a natural part of business, do work, but only in a surprisingly narrow band of circumstances. Two: Those if-then rewards often destroy creativity. Three: The secret to high performance isn’t rewards and punishments, but that unseen intrinsic drive– the drive to do things for their own sake. The drive to do things cause they matter.

And here’s the best part. We already know this. The science confirms what we know in our hearts. So, if we repair this mismatch between what science  knows and what business does, if we bring our motivation, notions of motivation into the 21st century, if we get past this lazy, dangerous, ideology of carrots and sticks, we can strengthen our businesses, we can solve a lot of those candle problems, and maybe, maybe — we can change the world. I rest my case. Dan Pink, The Puzzle of Motivation

End with Well Wishing

There are several types of closings where the speaker wished the audience well.

The Benediction Close: M ay God bless and keep you…. The Presidential Close: God bless you and may God bless the USA The Congratulatory Close: I congratulate you on your accomplishment and wish you continued success. 

End with Humor

You can end on a fun lighthearted note. It is important to always run your humor by a variety of people to make sure you are funny, and your humor is appropriate.

Watch this clip for how Andrew Dunham uses humor throughout his speech and ends with a funny one-liner. (I have the video cued to play just the closing)

I wish you all the best as we begin this journey on our paths and I sincerely hope and pray that your time and success have proven to be as memorable and spiritually rewarding as mine. If not, there’s always summer school.

Andrew Dunham, Valedictorian Comes Out As Autistic During Speech

End with a Call to Action

If you are delivering a persuasive speech, let the audience know exactly what you want them to do.

End with a Feeling of Resolve

Paul Harvey made famous the line “And now you know…the rest of the story.” Your closing should allow us to know the rest of the story or to know how a situation was resolved.

Watch this clip for how Lucy Hone ends this tough but inspiring talk with a feeling of resolve (I have the video cued to play just the closing)

https://youtu.be/9-5SMpg7Q0k?t=913 If you ever find yourself in a situation where you think there’s no way I’m coming back from this, I urge you to lean into these strategies and think again. I won’t pretend that thinking this way is easy and it doesn’t remove all the pain. But if I’ve learned anything over the last five years, it is that thinking this way really does help. More than anything it has shown me that  it is possible  to live and grieve at the same time. And for that I will be always grateful. Lucy Hone, The Three Secrets of Resilient People

End with a Prop

Nancy Duarte says you should give your audience, SOMETHING THEY  will ALWAYS REMEMBER–S.T.A.R. One way to do that is with an action or statement that will have the audience talking about it for a long time. President Obama did it with a mic drop.

Memorize Your Conclusion

End on time.

Do not diminish the effect of a great speech with a bloated, aimless conclusion. Dan Rothwell.

“Times about up.”

Don’t end with any references to time. It is like a giant stop sign saying, “stop listening.”  Don’t highlight that you ran over time or that it is almost time for lunch. You want them to think about your speech, not the clock.

“Any Questions?”

You want them to feel a sense of closure for your speech.  End with something powerful and let them applaud.  After the applause, you can offer to answer questions. Similarly, projecting your last slide with the words, “Any Questions” is a weak ending.

“Let Me Add This Point I Missed”

If you forget something in the body of your speech, it is usually best to leave it out.  Most of the time you are the only one who will miss it.

“Thank You to the Team”

There is a time to thank the organizers and those who helped you but it is not at the end of your speech. Your focus should be on your audience and what they need and what they need to hear is your idea.  Send a thank you letter to the team if you want them to feel your appreciation.

“I’m Sorry”

“Sorry again for the technology issue,” “I apologize for going over time, ” “I regret I have no answer to this.” These are all negative phrases.  Keep to your topic that is what they need to hear and stay focused.

“I’ll Close with this Video”

No, you should close with talking about the big idea.

If you don’t have a plan at the end, you will ramble. “Steer clear of meandering endings they kill a story,” according to the Moth Storytelling website. “Your last line should be clear in your head before you start. Yes, bring the audience along with you as you contemplate what transpires in your story, but remember, you are driving the story, and must know the final destination. Keep your hands on the wheel!”

To Thank or Not to Thank, That is the Question

There is a debate amongst speech professionals, speech teachers, and speech coaches about whether or not you should thank the audience. Here are their main arguments.

Why You Should Not Say Thank You

• You want to end with powerful words. “Thank you” are not strong words.
• The recency effect suggests they will remember the last words you spoke. You want them to remember more than just “thank you.”
• It is not a very creative way to end.
• It can be a sign of a lazy speaker, “I have no idea how to end this, I’ve run out of good things to say so I’ll say ‘Thank you’ so you will clap now.”

Why You Should Say Thank You

• It has come to be the expected ending in many settings. Violating their expectations can cause them to have a negative reaction.
• It clearly signals you are finished so the audience knows when to clap. The relieves the pressure from both you and the audience.
• It expresses gratitude.

I will leave it up to you to decide what works for you. As for me, I plan on trying to find more creative ways to end other than just saying “thank you.”

Maximizing the Primacy Recency Effect

If I were to read you a list of thirty things on my grocery list and then asked you to list all that you can remember, chances are you would remember the first times on the list and the last items on the list ( and any ones you found interesting from the middle). When people engage in listening, they tend to remember the first and last things they hear, it is called the primacy-recency effect. T his is just one more reason that your introduction and conclusion should be so well planned out. It is those first words and last words that the audience is going to remember. 

The primacy recency effect influences, not only what people pay attention to in a speech, but also which speech we pay the most attention to in a series of speeches. For example, if there is a lineup of six speakers, the first and last speakers tend to get the most attention.

As a speaker, you can use this information to your advantage by volunteering to go first or last. If you are giving a long presentation, you can break it up by allowing the audience to move around or talk to a neighbor. When you come back from break, you have re-engaged that primacy effect and moved them back to a high state of attention.

Do You Have Everything You Need for a Strong Closing?

• Have I signaled my speech is coming to an end with my words or my voice?
• Have I restated my main points?
• If I am persuading my audience, do they know what I want them to do or think?
• Have I written the last three to five words in such a way that I end with powerful words?
• Have I memorized my closing?

Getting Off the Platform is Part of Your Closing

Plan on making a strong exit. Whether you are stepping off a stage or simply going to your seat, you should consider that the audience is watching you.

I have had students who finished their speech and then walked over to the trashcan and in a large, exaggerated movement, they threw their notecards in the trash. In our minds, we threw their message away with those cards. I’ve seen speakers, sit in their chairs and then announce, “I can’t believe my hands were shaking so much.” I’ve sat there and thought, “I didn’t notice.” I then realized that the comments they made influenced my perception of them and my perception of their topic.

You said your last word and the audience is applauding, now what? Look at your audience and smile and nod in appreciation before walking off the stage. If you will be answering questions, wait until after the applause stops to begin your question and answering period.

When practicing your speech, it is a good idea to start from your chair, walk up to a spot and then give your speech, and then walk back to your chair and sit down. Your “speech” impression begins and ends from your chair.

Key Takeaways

Remember This!

• A speech closing should include a review of the main points and a purposeful closing sentence.
• Persuasive speech endings should tell the audience specifically what they should do or think about.
• The recency effect suggests that people remember the most recent things they have heard which is one reason the closing is so important.
• Chance the pace of your speech and the tone of your voice to signal the end of the speech.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

Adichie, C.N. (2009). The danger of a single story. [Video]. YouTube https://www.youtube.com/watch?v=D9Ihs241zeg Standard YouTube License.

Anderson, C. (2016). TED talks: The official TED guide to public speaking. Mariner Books.

Barot, H.  Fifteen powerful speech ending lines (and tips to create your own). Frantically Speaking. https://franticallyspeaking.com/15-powerful-speech-ending-lines-and-tips-to-create-your-own/

Boroditsky, L. (2017). How language shapes the way we think.  https://www.ted.com/talks/lera_boroditsky_how_language_shapes_the_way_we_think  Standard Youtube License. 

Butler, M. (2018). Why you think you’re ugly. [Video]. YouTube  https://www.youtube.com/watch?v=imCBztvKgus  Standard YouTube License. 

Dunham. A. (2019). Valedictorian comes out as autistic during speech. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard Youtube License. 

Eagleman, D. (2015). Can we create new senses for humans?[Video]. YouTube  https://youtu.be/4c1lqFXHvqI  Standard YouTube License. 

Hone, L. (2019).  The three secrets of resilient people. [Video]. YouTube  https://youtu.be/NWH8N-BvhAw  Standard YouTube License. 

Jeff, P. (2009). Ten ways to end your speech with a bang. http://sixminutes.dlugan.com/10-ways-to-end-your-speech

Jobs, S. (2005). You’ve got to find what you love. https://news.stanford.edu/2005/06/14/jobs-061505/

Khanna, P. (2016). Let the head of TED show you how to end your speech with power. https://www.fastcompany.com/3059459/let-the-head-of-ted-show-you-how-to-end-your-speech-with-p

Karia, A. (2013). How to open and close a TED talk (or any other speech or presentation). https://akashkaria.com/wp-content/uploads/2014/01/HowtoOpenandCloseaTEDTalk.pdf

LaCroix, D. (2001). World champion of public speaking. [Video]. YouTube  https://www.youtube.com/watch?v=FUDCzbmLV-0  Standard YouTube License. 

Mandela, N. (2011). Speech from the dock in the Rivonia trial.[Video]. YouTube https://www.nelsonmandela.org/news/entry/i-am-prepared-to-die  Standard YouTube License. 

Mandela, N. (1994). Presidential Inaugural Speech. [Video]. YouTube  https://www.americanrhetoric.com/speeches/nelsonmandelainauguralspeech.htm  Standard YouTube License. 

Miller, B.J. (2015). What really matters at the end of life. [Video]. YouTube  https://www.ted.com/talks/bj_miller_what_really_matters_at_the_end_of_life?language=en  Standard YouTube License. 

Moth. (2021). Storytelling tips and tricks: How to tell a successful story. https://themoth.org/share-your-story/storytelling-tips-tricks 

Obama, B. (2016). White House correspondents dinner. [Video]. YouTube  https://www.youtube.com/watch?v=NxFkEj7KPC0  Standard YouTube License. 

Pink, D. (2009). The puzzle of motivation. [Video]. YouTube  https://www.ted.com/talks/dan_pink_the_puzzle_of_motivation  Standard YouTube License. 

Rothwell, D. (2014). Practically Speaking. Oxford University Press.Robinson, K. (2013). How to escape education’s death valley. [Video]. YouTube  https://www.youtube.com/watch?v=wX78iKhInsc  Standard YouTube License. 

Rosling, H. (2014). Don’t Panic-Hans Rosling showing the facts about population.[Video]. YouTube https://www.youtube.com/watch?v=FACK2knC08E  Standard YouTube License. 

Schwartz, B. (2005). The paradox of choice. [Video]. YouTube  https://www.ted.com/talks/barry_schwartz_the_paradox_of_choice  Standard YouTube License. 

Toastmasters International. (2016). Concluding your Speech. https://www.toastmasters.org/Resources/Concluding-Your-Speech

Young, S. (2014). I’m not your inspiration, thank you very much. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard YouTube License. 

Yousafzai, M. (2013). Malala Yousafzai addresses United Nations Youth Assembly. [Video]. YouTube https://youtu.be/3rNhZu3ttIU  Standard YouTube License. 

Zhang, Y. (2015). Life begins at the end of your comfort zone. [Video]. YouTube https://www.youtube.com/watch?v=cmN4xOGkxGo  Standard YouTube License. 

Media Attributions

• Audience clapping © Alex Motoc is licensed under a CC BY (Attribution) license
• jose-aragones-81QkOoPGahY-unsplash © Jose Aragones is licensed under a CC BY (Attribution) license

Advanced Public Speaking Copyright © 2021 by Lynn Meade is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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237 Easy Persuasive Speech Topics and Guide

A persuasive speech is a speech written and delivered to convince people of the speaker’s viewpoint. It uses words to make the audience ‘see’ the speaker’s point of view and to ‘sway’ them into agreeing with it.

It is not a simple matter of presenting gathered facts and evidence. More than just seeing why the speaker thinks that way, a persuasive speech tries to persuade the audience in accepting that line of thought and make it the way they, too, think.

To jump to the persuasive speech topic section, click here .

This is where it differs from an argument. The difference between an argumentative and persuasive speech is that one tries to prove a point while the other tries to affect the listener’s perspective.

• Informative Speech Topics and Ideas
• Toastmasters Project 9: Persuade With Power

Table of Contents

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Visualization, writing introduction for persuasive speech, persuasive speech videos, persuasive speech topics, persuasive speech topics about animals and pets, persuasive speech topics about automobiles, persuasive speech topics about education, persuasive speech topics about environment, persuasive speech topics about ethical issues, persuasive speech topics about food, persuasive speech topics about health.

Some examples of a persuasive speech are sales pitch, the speech of politicians, the speech of environmentalists, the speech of feminists, the speech of animal activists, etc.

In the above examples, you must have noticed that all these kind of speech has a goal. A sales pitch is to get you to buy something, politicians give speeches to get you to vote for them, and environmentalists, feminists, and animal activists have a cause to advocate. They all want you to ‘do’ something.

Action is a persuasive speech’s end goal. Ultimately, the speaker wants to persuade you to do something. And why would you do that?

Say, an environmentalist wants people to re-cycle because they think or know that it is good for the environment. Now, it is the people who need to know and think recycling is good for the environment. Only then they would recycle.

Therefore, a more complete definition of a persuasive speech would be “Speech that convinces the audience of a certain idea to inspire them into the desired action.”

Art of Persuasion

Persuasive speech is an art form.

Take an example of a man who was begging in the street. He had a hat in front of him and a sign that said “I am blind, please help” He got a few coins. Then, a lady came along, turned the sign around, and wrote something. A lot more people started to give the man money. His hat was filled with coins. What did that lady write? What persuaded people to give?

“Today is a beautiful day and I cannot see it.”

The second line got him more money because it ‘affected’ people, it appealed to their emotions more than the straightforward “I am blind, please help.” This is called pathos.

According to Aristotle, there are three components of or modes to affect people. They are Ethos, Pathos, and Logos.

Ethos in layman’s terms is credibility or authority. The dictionary defines it as “the character or disposition of a community, group, person, etc.” So, you need to have that disposition that makes you a reliable or trustable person.

For example, a woman talking about women’s problems is more likely to have an effect on the audience than a male speaker. The principal comes into the class and tells you ‘Tomorrow is a holiday and no questions will be asked. But if your teacher says so, you will investigate first. You will be more eager to listen to a popular person in the field than to a newbie.

It is having an effect on people by your person so that they would be more receiving of you.

Pathos in Greek means ‘suffering’ or ‘experience’. It is generally defined as an appeal to people’s emotions. Like in the story of the blind boy above, Pathos is to tap into people’s experience of suffering in order to move them towards a certain action.

Of course, those people have not experienced blindness but they can imagine losing the privilege of sight that they now possess. In simple words, it is to evoke feelings of pity, fear, anger, and such.

Logos is the logical appeal. This is to persuade by the means of reasoning. If the speaker makes a claim such as ‘polythene bags should be banned, then he should give a reason as to ‘why’ like ‘polythene bags do not biodegrade and continue to pollute the environment or facts like ‘Thousands of bags are produced every week and are dumped somewhere after use’ or ‘every bag produced since 19_ still exists somewhere on earth today.’

Presentation- Monroe’s motivated sequence

Presentation is very important. It is the backbone. How you perform your speech, how you deliver the words have the maximum effect on people. Therefore, a speech needs to be organized.

Monroe’s motivated sequence is a technique for organizing persuasive speech. It consists of the following steps.

Grab their attention. Start with a startling statement, an intriguing story, a dramatic action, anything that will make the audience take notice of you. This is also the introduction part. Hook them. Build their interest.

Now, convince the people that there is a problem. More than that, convince them that action needs to be taken against the problem, that it will not go away by itself. Tap into their imagination to show how this problem affects them. Use reasons and facts to support your claims and to impress upon them the need for change.

The audience should be looking forward to the ‘solution’ to the problem. They should want to know what they can do. In this step, introduce your solution. Demonstrate or give examples to make the audience understand how it works and how it solves the problem. Use testimonials or statistics to prove the effectiveness of that solution.

Paint a world where nothing was done and how it affected them. Also, paint a world where they did as you suggested and how it changed the situation for the better. Use vivid imagery to make them ‘feel’ the troubles and relief of not doing and doing as you said. Create a viable scenario. It should be relatable and believable.

Call to action. Strike when the iron is hot. It should be something that they can readily do and immediately. More the time passes less they are likely to follow with it as other things in life take precedence and the feeling of urgency is lost. Make it easy too. Do most of the handiwork so they have to put the least effort.

This is a classic technique developed by Alan Monroe in the mid-1930s. It is still the most effective basis for many persuasive speeches.

Some people are born with the skill of persuasion while others can build on it by applying such techniques and practicing. Here are some Persuasive Speech Topics that you can practice with.

Take a look at the video below. It explains how to write an introduction for a persuasive speech.

Below are 6 sample videos of persuasive speeches.

• Why homeschooling is good and should be promoted. (School)

Some students do better in a group with a healthy competition to keep them motivated. Some children are better off studying on their own, continuing at their own fast or slow pace which is hindered when moving along with other children.

• Students should get minimum of 45 minutes tiffin break. (School)

All work and no play make Jack a dull boy. Keeping children cooped up in a room for a long is not good. They need regular refreshing breaks to revitalize, to talk with their friends…

• Is it racism to ban Marijuana when smoking tobacco is legal? (Funny)

Everybody knows cigarettes are harmful and addictive. Yet, there are big industries manufacturing these drugs on a large scale. Then there is Marijuana that is less harmful, less addictive, and has dozens of use; is it not racism to ban it?

• Some juveniles needs to be prosecuted as adults. (School?)

More and more teenagers are committing heinous crimes. They know they will get off easy, that they will not face serious consequences. According to the level of savagery committed, juveniles should at times be prosecuted as adults.

• Are pretty or handsome students really dumber? (School)

This is just a stereotype, just like saying women are less logical and others. Or. That appears to hold true in most cases. As time is limited, people who spend more time on appearance spend less time learning and those who spend time learning fails to look after their appearance.

• Proficiency in academics is not the only measure of intelligence. (School)

Are grades everything? Different people possess different types of intelligence but grades measure only a few kinds. Is it not like judging a fish on its ability to climb a tree?

• What is the right age to start owing a mobile phone? (Parenting)

Most parents believe that the right age to own mobile is when children can pay for it so that they can be aware of their expenditure. Else, they might engage in long, unnecessary conversation and…

• Should children be bought a mobile phone for emergencies? (Parenting)

Mobiles or cell phones are the fastest means of communication. Should children, therefore, be allowed to owe mobiles so that they can contact their guardians in case of emergency?

• Homework should be banned. (School)

Children spend most of their waking hours in school. They have only a few hours at the home to do things other than academics. But homework is the tag along with that…

• Should men pay child support even if pregnancy was a one sided decision? (Feminism)

If a woman decides to bear a child despite her partner’s protest, is he still obligated to provide monetary support upon divorce for the same reason?

• Laws should not be based on religion.

There are many religions. Their ideas vary. But the law should be uniform. Basing laws on certain religions is like forcing the ideas of that religion on every citizen.

• Birth controls should be free and easily available. (Feminism?)

If teen pregnancy is to be avoided, birth controls should be free and easily available with no parental permission required. Imagine asking your parents if you can have sex or parents permitting it. It is the same as unavailability of the contraceptives which takes us back to square one.

• Honking unnecessarily should be punishable.

Honking during a traffic jam is not going to clear it up. It only disturbs and aggravates everyone else. Honking at girls is offensive. Honking to bully is wrong. Honking unnecessarily like this should be considered criminal and punished.

• Divorced and happy parents is better for the children than living in a conflicted home.

Some parents stay together for the sake of their children but fail to get along. This creates a very tense environment and that is not how a home should be.

• Hiding your HIV status in a relationship should be punishable by law.

HIV is a serious disease with no cure available. If a person is aware of his/her HIV positivity, withholding the information and therefore transmitting it to the unsuspecting partner in the process is criminal.

• Legalization of prostitution has more positive effects than negative.

Stopping prostitution is impossible. They will continue to operate underground where they face many problems. Girls get trafficked, tricked, or forced into it. Making it legal will at least ensure safety and justice to the sex workers and will also help control forced labor.

• Schools should take bullying more seriously. / Why bullying is a serious offense. (School)

Bullying is very damaging to the victim and can take a very dangerous turn. But it is dismissed as children’s play in most cases. We don’t realize its seriousness until it is too late…

• Partial Birth Abortion is a sin.

In this method of abortion, a living baby is pulled out from the womb feet first. The base of the skull is punctured and the brain is removed with a powerful suction machine. This is no different from murder. It is usually allowed by law only in order to save the mother’s life but many healthy mothers’ babies are aborted this way every year…

• All institutions like schools, colleges and offices should start only after 10.

When such institutions start early, people need to wake up earlier for preparation. Waking up feeling unrested can make a person inactive, irritable, and unproductive. Scientists say that a person’s mind is not fully awake until 10 in the morning…

• Sexual relationship before marriage is not a crime.

Sex is a biological need and a healthy sex life has a lot of mental and physical benefits. If the partners involved are adults and there is mutual consent…

• School and teachers should stay away from student’s personal life. (School?)

Every institution has some rule. This rule should govern the members within the institution. But some schools like to take this beyond the school grounds and have control over what students do and do not in their personal time.

• Energy drinks should be considered borderline medicines. (Health)

Energy drinks provide added energy. So, it should only be consumed when your body lacks energy, in a weakened state, like medicine. Plus, it contains a lot of caffeine that does more harm than good…

• Parents should properly answer their children’s curiosities. (Parenting)

‘How does a baby come?’ children ask and parents tell them about gods and storks. This raises more questions and does nothing but confuse the child. Try to give an anatomically correct answer without being graphic. Never try to dismiss any of their questions or scold them…

• Euthanasia, is it ethical?

A person should get to choose whether they want to live or die in dire conditions. Or. Euthanasia is no different from suicide. Supporting euthanasia is like supporting suicide.

• Prospective parent(s) should get a psychiatric approval before adoption. (Parenting)

We want to find a home for every orphaned child but we want a happy home. There are many sick people out there who want to adopt a child only to abuse them or for some other kind of personal gain…

• Cigarettes should be illegal.

Cigarettes are like drugs and they should be illegal just like drugs are. It has adverse health effects on the smoker as well as people around him…

• Smoking in public places should be fined.

Cigarettes are very harmful and their harmful smoke does not affect the smoker alone. It affects the surrounding people as well. Not all people are suicidal that way. Why should they suffer? When one’s action harms the other, it is an offense.

• Are uniforms necessary?

Uniform brings uniformity. It eliminates frivolous fashion competition which is not what school is for… Or. Clothes are a form of expression. Students spend most of their time in school. They should be comfortable with what they wear…

• Number of children one can have should be limited and children with previous partner(s) counts.

Four from two, eight from four; population multiplies that way. Already, the earth has become so crowded. If this is to continue, we will rid this world of ourselves.

• Would it be ethical to genetically design babies? (Technology?)

Yes. Why not use science to cure diseases and eradicate the possibility of a child’s suffering? Or. This method can be misused to alter more than just a threat of diseases and that will disturb the diversity in the gene pool…

• ‘Living together’ relationships, good or bad?

Marriage cannot keep together those who want to go their separate ways and those who want to together do not need such a constitution.

• ‘Early to sleep, early to rise’ benefits.

They say ‘Early to sleep and early to rise makes a man healthy and wise.’ This was not said without a reason. Going to bed early and waking up early the next day have many benefits, for both our mind and body.

• Every property should compulsorily have trees. (Environment)

Trees produce oxygen and filters air. We need more trees. But the population is increasing. We are cutting down trees to erect concrete buildings instead…

• Fast foods are overpriced.

Fast foods like French fries, burgers, pizza, etc. cost way more than they actually should. The restaurants are ripping us off. Take fries for example…

• Using animals as test subjects is cruel and unfair. (Animal rights)

For you, it is one animal among many. But for that particular animal, one life is all it has and you have no right to play with it.

• Why Gay Marriage should be legalized. (Gay rights)

Homosexuality is not a disease. It is how people are. They want to marry their partner for the same reasons heterosexual couples do. Not legalizing gay marriage is discrimination…

• Marriage is not about procreation. (Gay rights)

One, almost logical, reason people give against gay marriage is that they cannot bear kids because of which it is definitely not natural/ biological or ‘how god intended’. But marriage is not about procreation. It is about you and your comfort or happiness, about who you want to spend the rest of your life with.

• Electronics are stealing childhood.

These days, children spend a lot of time on mobile phones, computers, or other electronic devices instead of running around, going out, and playing as a child should.

• Teens cannot be good parents. (School/ Parenting)

Some teens decide to start a family when the female partner gets pregnant. While this is seen as an admirable option against abortion, are teen parents really good for the kid?

• Ads should be tested for sexist messages before being aired. (Feminism)

Not only children but everyone learns from what they see and hear. The subliminal sexist messages in ads impart gender roles on their minds, undoing a lot of feminists’ efforts. But mostly, it brainwashes the coming generation and we should not allow that.

• Protection and breeding of white tigers is illogical; why hinder natural selection? (Environment/ Animal rights)

White tigers do not fare well in the wild due to their color. It was a case of mutation that would have naturally been eliminated if humans had not interfered. I am not saying all living white tigers must be killed but why are people breeding it in captivity instead of letting it die out? Just because they’re pretty and we like pretty?

• Exotic pets are not pets. (Animal rights)

Exotic animals belong in the wild. They need to be with their own kind, living in their natural habitat. They should not be isolated in people’s homes where their mobility is limited.

• Feminism should be made a compulsory subject in high school and college. (Feminism)

Feminism is an eye-opener. It is something every man and woman should know of. Thus, it should be a compulsory and common subject instead of being exclusive to Arts or few other faculty.

• Age 16 is not juvenile. (School?)

Are 16-year-olds really kids? Can they not be expected to know the difference between right and wrong? Maybe they do not know it is a crime to download songs and movies but what about rape and murder? If 16 is old enough to drive in most countries, it is old enough to be tried as an adult.

• Playing Video games for few hours does good. (School/ parenting?)

It has been found out that playing a few hours of video game help improve people’s hand-eye coordination and enhances cognitive power. Also, games based on real history or science can impart knowledge…

• Read before agreeing to sites and applications.

We download apps and software and signup on different sites. Each of these requires us to click ‘I agree’. We click this ‘I agree’ without actually reading the agreement. This can later cause problems…

• Is death penalty ethical?

It is not ethical to eliminate people like we try to eliminate diseases. What about human rights? Or. What kind of rights for the person who does not respect others’ rights and freedom? It is a befitting punishment.

• Send drug dealers to prison but addicts for rehabilitation.

Drug Addicts are victims too. They need rehabilitation, not prison. Dealers are the real criminals.

• Parents should cook tastier option instead of making children eat the healthy foods they don’t want.

If not meat then milk and pulses. There is a range of choices for the required nutrition. So why should children have to eat something they don’t like? Just give them a tastier option.

• If girls can wear pants, boys can wear skirts. (Funny?)

Is all equality fighting for girls only? What about boys’ rights? When girls can wear boys’ clothes why can boys not wear that of girls?

• Being slim is not just about looks but health too. (Health?)

Beauties were those who were plum. Now, skinny is the fashion. But to those who want to be ‘comfortable’ in their size, know that a slim body is more than just looks.

• There should be one holiday in the middle of workdays.

Saturday and Sunday’s rest do not keep us charged up to Friday. This makes people less productive by Thursday and Friday. A break in the middle would be wonderfully refreshing…

• Considering the real meaning behind Nursery Rhymes, should they be taught to children? (School)

The fun nursery rhyme “Ring around the Rosie” is actually about the bubonic plague that killed nearly 15% of the country. This is only an example among many. Consider the lyrics of “Three blind mice” that goes “… Who cut off their tails, With a carving knife.” Is it okay to teach these to the children?

• Countries should provide free Wi-Fi in tourist destinations.

Doing this will help tourists as they will be able to contact their people without wandering around confused in a foreign land. This will definitely increase the flow of both national and international tourists. It will be most helpful to students from abroad.

• Know the woes of genetically modified Chickens.

To meet the demand of the growing population, chickens are fed hormones and other drugs to make them grow faster and fat, especially the meat in the breast area. Because of this, the chickens cripple under their own weight. They suffer terribly…

• Children should be allowed to use electronics like mobile, notebooks etc. during breaks. (Students)

Using electronics during class is certainly bad and for a number of reasons. But break times belong to the students. Breaks are for recreation. If students choose to enjoy electronics, what is wrong with that?

• Teachers, too, should keep their mobiles in silent during class.

Class time is for teaching and learning. Students should keep their mobile in silence so as to not disturb the class. But, so should the teacher. They shouldn’t pick up their call during class.

• Humans are consuming way more salt than necessary. (Health)

Sodium is important. But the larger amount of sodium intake has often been associated with an increase in blood pressure that leads to strokes. 1500 to 2300mg is the maximum amount per day.

• Benefits of donating blood.

Donating blood is the right thing to do. It saves lives. There are a few moral reasons as such to donate blood but do you know that you are not losing anything either? Donating blood is good for your own health too…

• Why become an organ donor?

Perfectly healthy people die when trying to donate their organs to their loved ones. Even if they survive, they may have to face complications and they are now, somehow, deficient. If an organ could be got…

• Original organic fruits taste better than the hybrids.

Hybrid fruits are larger and juicer but it lacks in terms of taste. The taste tastes diluted…

• Why people who have should give.

Many people suffer from poverty. They have a hard time meeting basic needs like food, shelter, and clothes.

• Why suicide over ‘love troubles’ is stupid. (Students)

Life moves on. Time heals. Things will happen if you continue to live. But the exaggerated fictional idea of love that the movies market has…

• Why women should earn irrespective of their husband’s economic status. (Feminism)

Be independent. Money is power. Do not let anyone have an upper hand and be vulnerable to possible abuse…

• Recycle e-waste. (Environment)

E-waste contains many recoverable materials such as aluminum, copper, gold, silver etc. Reusing this will take a load off of natural resources. E-waste also contains toxins like mercury, lead, beryllium, and others that will inevitably infuse into soil and water.

• Do not tolerate abuse, speak out. (Feminism)

Certainly, nobody enjoys abuse? Then why do women continue to stay in abusive relationship despite being educated and holding a good job? Why do they tolerate other kinds of abuse as well? There are many reasons for this…

• Every citizen should be required to, at least, pass high school. (School)

Up to high school, the education is basic. Imagine needing to stop ocean pollution. An educated person would be more easily persuaded or would know why ocean pollution is bad. Or. There are good and bad people. Education will teach the good how to be good and may persuade the bad…

• Hostels, is it good or bad for children? (Parenting)

Hostels teach children independence. They learn to do a lot in their own. Or. No one can take better care of children than their parents. Children need parents’ love and support. Away in the hostel, surrounded by children no wiser than themselves…

• Teachers should discuss among themselves to avoid giving too much homework. (School)

After studying for hours in school, spending all the hours in-home doing homework will mentally tire the student. Homework should be very light. But light homework of all the teachers added will take up all of the students’ time. So…

• Importance of clubs in school or colleges. (School)

School and college clubs are the best way to learn different valuable skills in. In school and college-level clubs, the eligibility for membership is less strict and one gets to learn from the more skilled seniors.

• Should plastic surgery be so commercial?

Everyone wants to look good. When accidents or attacks disfigure us, we can turn to plastic surgery to try and gain back our lost selves. But intentionally altering ourselves to…

• Online piracy should be monitored more strictly.

People have a right to their intellectual property. It is so easy to find and download pirated materials that it seems non-criminal…

• Are single-sex schools better than coed? (School)

According to research done in Korea, students from single-sex schools scored better than those from coed and had more chances of pursuing college-level education. However, this is from a general viewpoint. When considering students at an individual level, it really depends on what kind of environment that particular student does better in.

• Spaying or neutering pets is good or bad? (Animal right)

Some say that neutering or spaying pets have a lot of benefits, both for the animal and the owner. Others say that neutering or spaying does not change much but only invites diseases upon the poor animal.

• Are master’s degree or doctorate really necessary? (Students)

High School teaches us the basics and a bachelor is more career-oriented. We can get a good job after bachelor and hone our skills for a better position. Is a master’s and higher degree really important when we can learn more in the field?

• Who is more responsible for poaching? Poachers or buyers? (Animal right)

This may be an ‘egg first or chicken question. Scientists have now found out that chickens come first but the question ‘Poacher or buyers’ remains.

• What kind of food should school or college canteen offer? (Student)

From unhealthy commercial food items to unappetizing bland gibberish; can school or college canteens not offer an in-between option? What would be best for the students?

• What age is proper to talk about the birds and the bees? (Parenting)

From the time a child starts asking about sex is the time from when to start talking about the birds and the bees. Children as young as 4-5 years old are curious about where a baby comes from. Answer them truthfully but avoid being graphic. Also, answer only what they ask.

• Fee for facilities aside, the tuition fee should be fixed by the government. (Student)

Schools and colleges take a ridiculous amount of tuition fees. It is understandable that according to the facilities provided, the fee may be less or more but the tuition fee, at least, should be a fixed amount that greedy schools cannot increase as they wish.

• How long should a drunk driver lose his license for?

Drinking and driving can be fatal to both the driver and an innocent passerby. But people do not take it seriously. They think they can handle their liquor and end up causing accidents. This is absolute carelessness.

• The amount of water one should drink per day. (Health)

About 60% of the human body is water. We continually lose this water through skin and urine. This causes dehydration…

• Aliens exist. (Paranormal)

There have been many UFO sightings and stories of alien abduction. Even in the old age paintings, cave paintings, Sanskrit scrolls, the extraterrestrial life form is evident. Scientists have found other habitable planets. An intelligent life form somewhere other than Earth is no longer an idea of a fantasist…

• White meat over red meat or the other way around? (Health)

White meat is less fatty but red meat contains more vitamins like zinc, iron, and B vitamins…

• Why religion and science should go hand in hand. / Why religion should evolve with scientific discoveries. (Philosophy)

Science explores the universe for answers while religion makes claims about it. Science is open to change, it acknowledges that it can err and backs its claims with evidence. Religion on the other hand is a ‘belief’ system

• Should astrologers, mediums and the likes be arrested for fraud? (Paranormal)

Do heavenly bodies really affect our personality or future? Do dead ones really become spirits and can be contacted through mediums? Or are these all just a big hoax?

• Cats or dogs?

Are you a cat person or a dog person? Say why a dog is better than a cat as a pet or that cat makes a better pet.

• Benefits of eating fruit over drinking its juice. (Health)

There is a whole fruit and we throw away more than half of the substance when choosing to drink its juice even though eating the fruit itself is healthier because of the fiber it contains.

• Women shouldn’t have to change their last name after marriage. (Feminism)

Having to change our last name after marriage is sexist. It confirms the power males hold over the women in our patriarchal society.

• Internet promotes communication, not kill it.

Social networks like Facebook, Twitter, messenger, and others keep us in contact with many friends that we would otherwise have forgotten. It is an easy means of communication…

• Does pressure build or break a person?

Pressure is healthy. It drives us. Or. Yes. Pressure drives us. It drives us nuts.

• Hiring volunteers on zero pay is cruel.

Volunteers are those who want to donate labor. They need not be paid for their work but what about their expenses like transportation and others? These kinds of expenses, at least, should be covered.

• Learning multiple language widens our perception of the world.

There are always those words that cannot be exactly translated to another language. This is because that way of thinking does not exist in that other language. It is like the egg of Cristopher. We discover a new way of expressing ourselves, one we couldn’t think of in the limitation of our own language.

• Oceans are not trash bins. (Environment)

Tons of human waste are thrown into the ocean. This is creating a big problem in the ocean ecosystem…

• Killing for fun is inhuman, hunting is inhuman. (Animal rights)

How to have fun with animals? By playing with them, baby talking to them, watching them in their weird but fun action. Not by chasing them down and killing them.

• Cigarette, alcohol or drugs are not the answer for stress or other problems in life.

People tend to depend on harmful substances like cigarettes, alcohol, or drugs when faced with a problem or when under stress. These substances do not cure stress but could be a self-harming method of coping with problems. People under stress tend to show more unhealthy behaviors such as these…

• Music heals.

On hearing good music, the brain releases dopamine. Dopamine is an essential chemical that plays a number of important roles in the brain and body. Music has also proven effective against stress…

• Why breakfast is the important meal of the day. (Health)

Breakfast is the first meal after a long gap during the night. It provides us with vital nutrients like calcium, vitamins, minerals, and energy…

• Fairytales should be re-written for the next generation children.

Fairytales often star a damsel in distress who not only ‘waits’ for a handsome rescuer but also possesses subjugating qualities like obedience, daintiness, etc. It imparts sexist values in young minds…

• How a time table can help manage our daily lives.

People do not realize how time table can make our day-to-day lives much more manageable and therefore fruitful or efficient. Some find it tedious and some pretentious…

• Everyone should learn swimming.

Swimming is not just for fun like cycling. It could save someone’s life. It is an important survival skill that everyone should know of.

• Good thoughts lead to good actions.

Our actions result from our thoughts. Action is a mind’s reflection…

• Benefits of meditation. (Health)

Meditation has a lot of benefits, both on body and mind. It reduces stress, improves concentration, reduces irritability, increases perseverance, etc…

• Zoos are not big enough for wild animals. (Animal rights)

How large can you make a zoo? And how can it mimic nature when different animals are confined separately. Wild animals belong in the wild.

Some more Persuasive Speech Topics:

• Why is adopting a pet better than buying one?
• How does having a pet better your everyday life?
• Having a snake as a pet is as cool as it sounds
• Should you get rid of a pet that harms another person?
• Is breeding pets for sale unethical?
• Selfies with animals in tourist locations should be made equal
• A dog is the perfect pet
• Why a pet is essential for a growing child
• Owning a pet makes you healthier
• Slaughterhouses are unethical
• Animals are facing extinction, we should do something about it
• Why wild animals should be left in the wild
• Petting exotic animals should be made illegal
• Why dolphin farming is horrific
• The Yulin Dog festival displays one of the worst sides of humans
• Why neutering your pets is wrong
• Advantages of owning a horse(besides looking fantastic)
• People need to stop fueling pug markets.
• Is animal slaughter for religious purposes ethical?
• Manual drivers are unnecessarily aggressive about their cars
• Why you should not drive without a kid seat
• Why sports cars are not worth it
• If you can’t call while driving, then why is there a hands-free mode?
• New ideas for lessons drivers have to take before getting a license
• Should you charge people for driving tests?
• Why cycling is cooler than driving
• Why traffic rules are designed against bike rides
• Driving licenses should need a renewal every 5 years
• Why co-ed education is the best way to teach
• GPA isn’t everything
• 9.30 is too early
• Why teachers need to be recertified
• Listening to music during exams should be allowed
• Should sports and arts be mandatory?
• Does our school curriculum need obligatory life skill classes?
• Phones in classes are beneficial and convenient
• Every student should be encouraged to take a gap year
• Cyber-bullying should be punished the same as bullying
• Why art classes are just as important as science
• School canteens need to serve healthier alternatives
• More institutes should promote nternational exchange programs
• Curriculums should be designed with the job market in mind
• Textbooks are overpriced and should be replaced with digital alternatives
• Should religion be taught in schools?
• Is repeating classes beneficial for underperforming students?
• Students should not have to ask to use the restroom
• Is having a handwriting class beneficial?
• Is there a point to giving homework?
• Education needs to be available in prisons
• We are being overcharged for education
• Online learning should be held to equal importance as schools
• Are teachers paid enough?
• Is there room for commercial advertisement in schools?
• Are study halls still relevant?
• Are our children safe at school?
• School trips are a waste of money
• Educational institutes should be more welcoming to technological changes
• Schools should teach multiple languages
• Public schools are better than private schools
• Why meditation should be included in the daily curriculum
• Are scholarships reaching the right people?
• Current environmental laws are insufficient
• Green energy is the future
• The environmental impact of palm oil
• The environmental impact of single-use bags
• Fishing restrictions need to be stricter
• Oil spills are deadly to marine life
• Leaving fossil fuels behind
• Pollution has reached alarming levels
• Garden owners should be allowed to grow exotic plants
• Switch to hybrid cars to help the environment
• Rainforests are going extinct at an alarming rate
• Why natural resources are quickly going extinct
• Alternative energy sources should be pushed by governments
• Euthanasia should be legalized
• Why eating meat does not make me a bad person
• Can true equality ever really be achieved?
• Is messing with unborn children’s genetics ethical?
• Stereotypes are stereotypes for a reason
• Animal testing is a necessary part of production
• Why we need to stop producing and buying fur
• Prostitution should be legalized
• Doping and it’s place in sports 
• Why workplace relationships should be avoided
• Is religion a cult?
• Should prayers be included in schools?
• Parents should not be able to choose the sex of their unborn child
• Donating to charities is a scam
• Aborting fetuses with birth defects is not immoral
• Wars have positive consequences as well
• Why genital mutilation in infants needs to be stopped
• Conventional beauty standards are misleading
• China’s One-child policy was a good idea for population control
• Animal testing and why it is immoral
• Why banning cigarettes and alcohol from advertisements is not effective
• Sugar is added to everything we eat
• Children should be taught to cook
• Why growing your own food will help both you and the environment
• Peanuts: The secret superfood
• We should be more open to genetically engineered food products
• The proper way to dispose your food waste
• The loopholes in labelling laws
• Keto goes against the natural human evolution
• Artificial chemicals in our food products is harming us
• The legal age for contraceptive treatment should be lowered
• Fast food is slowly killing you
• How positive thinking can change your life
• Breakfast isn’t the most important meal of the day
• Stomach stapling should not be normalized
• If you don’t wear a seat belt, you are putting yourself at great risk
• How diabetes can affect your work
• How daily exercise can change your life
• Stress as the leading cause of teen suicide
• Diet pills are a scam
• Body shaming is putting lives at risk
• Contraceptive education is an effective solution for teen pregnancy
• There is such a thing as too much soda
• Free condom distribution at schools is better than teaching about abstinence
• The toothpick you pick matters
• Surrogacy should be more widely accepted
• Why insomnia should be taken as a more serious health concern
• Helmets and seatbeat save lives
• Restaurants need to be more vigilant about handling allergies
• How Big Pharma is controlling your life
• The medical field is criminally underfunded
• We are eating too much salt
• Organ donation should be an opt-out system
• The dangers of an anti-vaxxers movement
• Why fire drills are ineffective
• Why you need to take that vacation
• Good sleep is underrated
• Why vaping is not a better alternative
• Your stress is killing you
• It is not healthy for children to be vegetarians
• Parents don’t need to be informed about underage abortions
• Donating blood should be encouraged early
• How much do you know about what’s in your food

I hope you find the tips for persuasive speech and persuasive speech topics useful. Let me what you think of them by commenting below.

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

• All school children should wear a uniform
• Facebook is making people more socially anxious
• It should be illegal to drive over the age of 80
• Lying isn’t always wrong
• The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

• Cultural or religious backgrounds
• Shared concerns, attitudes and problems
• Shared interests, beliefs and hopes
• Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

• Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

• Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

Continue reading

Example 2: Persuasive speech

Tips for delivering your persuasive speech

• Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
• Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
• Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
• Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
• Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

Persuasive Speech Examples: Taking A Stand In Speech

Persuasive speeches have been used throughout history to shape public opinion and shape behavior, and examples abound. Persuasive speech examples include virtually any topic – voting, racism, school uniforms, safety, organ donation, recycling, and so on.

From a teenager asking his parents to go out with friends to an aspiring politician convincing voters to choose him, many people use a persuasive speech to convince their audience members to do something. A successful persuasive speech entails getting someone to take action and be swayed to the speaker’s side.

Table of Contents

What Is A Persuasive Speech?

While an informative speech aims to enlighten the audience about a particular subject, a persuasive speech aims to influence the audience — and convince them to accept a particular point of view. 

The central idea is to persuade, whether discussing a persuasive essay or ‌public speaking. This form of communication is a call to action for people to believe in and take action upon something.

Throughout history, persuasive speech ideas and their communicators have played a vital role in driving change, whether on a personal, community, societal, national, or even global level. 

We’ve seen leaders and important figures sway public opinions and spark movements. Persuasive speech has been there to raise awareness about a specific issue (e.g., labor rights, gender equality). People have been using such speeches to establish authority, negotiate, and, ultimately, urge the audience to join their side.

What Are Some Examples Of A Persuasive Speech Topic?

There’s a wide range of good persuasive speech topics . To give you an idea, here’s a list of persuasive speech topics:

• Social media is taking a toll on young people’s mental health
• Cell phones and too much screen time are making people lazier
• Violent video games make people more aggressive
• Why authorities must ban fast food for children
• Schools and workplaces should take more action to curb obesity rates
• Why public schools are better than private ones
• College athletes should undergo steroid tests
• There’s more to high school and college students than their GPAs
• Should award-giving bodies rely on the popular vote or the judges’ vote?
• There’s a need to regulate the use of painkillers more heavily
• Cloning must not be legalized
• More government budget should be allocated to health care
• Why businesses must invest in renewable energy
• Should military units be allowed to use drones in warfare?
• How freedom of religion is affecting society
• Libraries are becoming obsolete: A step-by-step guide on keeping them alive
• Should euthanasia be allowed in hospitals, clinical settings, and zoos?
• Developing countries must increase their minimum wage
• Global warming is getting more intense
• The death penalty must be abolished

What Is An Example Of How Start Of A Persuasive Speech?

Persuasion is an art. And when you’re given the chance to make a persuasive speech, one of the first things you must do is to settle down with a thesis statement. Then, you must identify at least two main points, pre-empt counterarguments, and organize your thoughts with a ‌persuasive speech outline.

Remember that your opening (and closing) statements should be strong. Right at the start, you must captivate your audience’s attention. You can give an impactful factual statement or pose a question that challenges conventional views. 

The success of a speech doesn’t only end with writing a persuasive one. You must also deliver it with impact. This means maintaining eye contact, keeping your posture open, and using a clear voice and an appropriate facial expression.

What Are The 3 Points To Persuasive Speech?

There are three pillars of a persuasive speech. First is ethos, which taps into the audience’s ethical beliefs. To convince them and establish your credibility, you must resonate with the morals they uphold. 

The second one is pathos, which refers to the emotional appeal of your narrative. One approach is to share an anecdote that your audience can relate to. To effectively appeal to your audience’s emotions, you must also use language, tone, diction, and images to paint a better picture of your main point.

On other other hand, logos appeals to logic. This is why it’s important to pepper your speech with facts.

How Are Persuasive Speeches Used?

You may know persuasive speeches as those stirring speeches delivered by politicians and civil rights and business leaders. In reality, you yourself could be using it in everyday life.

There are different types of persuasive speeches. While some mobilize bigger movements, others only persuade a smaller audience or even just one person.

You can use it in a personal context . For example, you’re convincing your parent to extend your curfew or eat at a certain restaurant. In grander ways, you can also use it to advocate for social and political movements. If you’re in business, marketing, or sales, you can use persuasive speech to promote your brand and convince others to buy your product or service. 

For example, a teen might try to persuade a parent to let them stay out beyond curfew, while a civil rights leader might use persuasion to encourage listeners to fight racism.

No matter the context of your speech, an effective persuasive speech can compel someone or a group of people to adopt a viewpoint, take a particular action, and change a behavior or belief.

What Are Persuasive Speech Examples?

This AI-created speech about walking shows how a persuasive speech is laid out, using Monroe’s Motivated Sequence (i.e., attention, need, satisfaction, visualization, and call to action) to convey the message that walking can overcome the risks of modern life

The introduction sets up the speech:

“Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners… We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?”

Unfortunately, lack of exercise leads to health problems. Walking can overcome the effects of lack of exercise, lethargy, and poor diet. The body of the speech delves into this concept in detail and then concludes with a call to the audience to walk more.

AI pick up the pattern that many living persons have perfected over the year.

Maya Angelou, an American poet and civil rights activist, delivered this compelling poem as a persuasive speech . The performance concludes with this inspiring message about overcoming hardship and discrimination: “Leaving behind nights of terror and fear, I rise/ Into a daybreak that’s wondrously clear, I rise/ Bringing the gifts that my ancestors gave/ I am the dream and the hope of the slave/ I rise, I rise, I rise.” 

What Are Some Historical Examples Of Persuasive Speech?

Maya Angelou is just one of the important figures who have delivered powerful speeches etched in history. These individuals have risen and relayed impactful messages, championing advocacies that would resonate with people during their time — and beyond.

Below are more moving examples of a persuasive speech:

The Gettysburg Address by Abraham Lincoln

Context: In November 1863, during the American Civil War, US President Abraham Lincoln delivered this speech in commemoration of the dedication of the Gettysburg National Ceremony (also known as the Soldiers’ National Ceremony).

Snippet: “Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated, can long endure. We are met on a great battlefield of that war. We come to dedicate a portion of it as a final resting place for those who died here, that the nation might live. This we may, in all propriety, do. 

“ But, in a larger sense, we can not dedicate, we can not consecrate, we can not hallow, this ground, The brave men, living and dead, who struggled here, have hallowed it, far above our poor power to add or detract. The world will little note nor long remember what we say here; while it can never forget what they did here. 

“ It is rather for us, the living, we here be dedicated to the great task remaining before us that, from these honored dead, we take increased devotion to that cause for which they here, gave the last full measure of devotion that we here highly resolve these dead shall not have died in vain; that the nation, shall have a new birth of freedom, and that government of the people, by the people, for the people, shall not perish from the earth.”

The Finest Hour by Winston Churchill

Context: In his nearly 40-minute long speech in June 1940, over a month since Winston Churchill became the British Prime Minister, he sparked hope that they could win the impending Battle of Britain during the Second World War. 

Snippet: “What General Weygand called the Battle of France is over. I expect that the Battle of Britain is about to begin. Upon this battle depends the survival of Christian civilization. Upon it depends our own British life, and the long continuity of our institutions and our Empire. The whole fury and might of the enemy must very soon be turned on us. Hitler knows that he will have to break us in this Island or lose the war. 

If we can stand up to him, all Europe may be free, and the life of the world may move forward into broad, sunlit uplands. But if we fail, then the whole world, including the United States, including all that we have known and cared for, will sink into the abyss of a new Dark Age made more sinister, and perhaps more protracted, by the lights of perverted science. Let us, therefore, brace ourselves to our duties, and so bear ourselves that, if the British Empire and its Commonwealth last for a thousand years, men will still say, ‘This was their finest hour.’”

I Have a Dream by Mary Wollstonecraft

Context: In her 1792 speech, the British writer and women’s rights advocate shared her dream — that a day will come when women will be treated as rational human beings.

Snippet: “These may be termed utopian dreams. – Thanks to that Being who impressed them on my soul, and gave me sufficient strength of mind to dare to exert my own reason, till, becoming dependent only on him for the support of my virtue, I view, with indignation, the mistaken notions that enslave my sex. 

“ I love man as my fellow; but his scepter, real or usurped, extends not to me unless the reason of an individual demands my homage; and even then, the submission is to reason and not to man. In fact, the conduct of an accountable being must be regulated by the operations of its own reason; or on what foundation rests the throne of God?”

These snippets of their persuasive speech capture the very essence of this form of communication: to convince the audience through compelling and valid reasoning, evoking their feelings and moral principles, and motivating them to act and join a movement, big or small. 

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A Comprehensive Guide to Writing a Persuasive Speech

Hrideep barot.

• Speech Writing

The term Persuasion means the efforts to change the attitudes or opinions of others through various means.

It is present everywhere: election campaigns, salesmen trying to sell goods by giving offers, public health campaigns to quit smoking or to wear masks in the public spaces, or even at the workplace; when an employee tries to persuade others to agree to their point in a meeting.

How do they manage to convince us so subtly? You guessed it right! They engage in what is called Persuasive Speech.

Persuasive Speech is a category of speech that attempts to influence the listener’s beliefs, attitudes, thoughts, and ultimately, behavior.

They are used in all contexts and situations . It can be informal , a teenager attempting to convince his or her parents for a sleepover at a friend’s house.

It can also be formal , President or Prime Minister urging the citizens to abide by the new norms.

But not to confuse these with informative speeches! These also aim to inform the audience about a particular topic or event, but they lack any attempt at persuasion.

The most typical setting where this kind of speech is practiced is in schools and colleges.

An effective speech combines both the features of an informative and persuasive speech for a better takeaway from an audience’s point of view.

However, writing and giving a persuasive speech are different in the sense that you as a speaker have limited time to call people to action.

Also, according to the context or situation, you may not be able to meet your audience several times, unlike TV ads, which the audience sees repeatedly and hence believes the credibility of the product.

So, how to write and deliver an effective persuasive speech?

How to start a persuasive speech? What are the steps of writing a persuasive speech? What are some of the tricks and tips of persuasion?

Read along till the end to explore the different dimensions and avenues of the science of giving a persuasive speech.

THINGS TO KEEP IN MIND BEFORE WRITING A PERSUASIVE SPEECH

1. get your topic right, passion and genuine interest in your topic.

It is very important that you as a speaker are interested in the chosen topic and in the subsequent arguments you are about to put forward. If you are not interested in what you are saying, then how will the audience feel the same?

Passion towards the topic is one of the key requirements for a successful speech as your audience will see how passionate and concerned you are towards the issue and will infer you as a genuine and credible person.

The audience too will get in the mood and connect to you on an emotional level, empathizing with you; as a result of which will understand your point of view and are likely to agree to your argument.

Consider this example: your friend is overflowing with joy- is happy, smiling, and bubbling with enthusiasm.

Before even asking the reason behind being so happy, you “catch the mood”; i.e., you notice that your mood has been boosted as a result of seeing your friend happy.

Why does it happen so? The reason is that we are influenced by other people’s moods and emotions.

It also means that our mood affects people around us, which is the reason why speaking with emotions and passion is used by many successful public speakers.

Another reason is that other’s emotions give an insight into how one should feel and react. We interpret other’s reactions as a source of information about how we should feel.

So, if someone shows a lot of anxiety or excitement while speaking, we conclude that the issue is very important and we should do something about it, and end up feeling similar reactions.

Meaningful and thought-provoking

Choose a topic that is meaningful to you and your audience. It should be thought-provoking and leave the audience thinking about the points put forward in your speech.

Topics that are personally or nationally relevant and are in the talks at the moment are good subjects to start with.

If you choose a controversial topic like “should euthanasia be legalized?”, or” is our nation democratic?”, it will leave a dramatic impact on your audience.

However, be considerate in choosing a sensitive topic, since it can leave a negative impression on your listeners. But if worded in a neutral and unbiased manner, it can work wonders.

Also, refrain from choosing sensitive topics like the reality of religion, sexuality, etc.

2. Research your topic thoroughly

Research on persuasion conducted by Hovland, Janis, and Kelley states that credible communicators are more persuasive than those who are seen as lacking expertise.

Even if you are not an expert in the field of your topic, mentioning information that is backed by research or stating an expert’s opinion on the issue will make you appear as a knowledgeable and credible person.

How to go about researching? Many people think that just googling about a topic and inferring 2-3 articles will be enough. But this is not so.

For writing and giving an effective speech, thorough research is crucial for you as a speaker to be prepared and confident.

Try to find as many relevant points as possible, even if it is against your viewpoint. If you can explain why the opposite viewpoint is not correct, it will give the audience both sides to an argument and will make decision-making easier.

Also, give credit to the source of your points during your speech, by mentioning the original site, author, or expert, so the audience will know that these are reliable points and not just your opinion, and will be more ready to believe them since they come from an authority.

Other sources for obtaining data for research are libraries and bookstores, magazines, newspapers, google scholar, research journals, etc.

Analyze your audience

Know who comprises your audience so that you can alter your speech to meet their requirements.

Demographics like age group, gender ratio, the language with which they are comfortable, their knowledge about the topic, the region and community to which they belong; are all important factors to be considered before writing your speech.

Ask yourself these questions before sitting down to write:

Is the topic of argument significant to them? Why is it significant? Would it make sense to them? Is it even relevant to them?

In the end, the speech is about the audience and not you. Hence, make efforts to know your audience.

This can be done by surveying your audience way before the day of giving your speech. Short polls and registration forms are an effective way to know your audience.

They ensure confidentiality and maintain anonymity, eliminating social desirability bias on part of the audience, and will likely receive honest answers.

OUTLINE OF A PERSUASIVE SPEECH

Most speeches follow the pattern of Introduction, Body and Conclusion.

However, persuasive speeches have a slightly different pathway.

INTRODUCTION

BODY OR SUPPORTING STATEMENTS( ATLEAST 3 ARGUMENTS)

CONCLUSION OR A CALL TO ACTION

1. INTRODUCTION

Grab attention of your audience.

The first few lines spoken by a speaker are the deciding factor that can make or break a speech.

Hence, if you nail the introduction, half of the task has already been done, and you can rest assured.

No one likes to be silent unless you are an introvert. But the audience expects that the speaker will go on stage and speak. But what if the speaker just goes and remains silent?

Chances are high that the audience will be in anticipation of what you are about to speak and their sole focus will be on you.

This sets the stage.

Use quotes that are relevant and provocative to set the tone of your speech. It will determine the mood of your audience and get them ready to receive information.

An example can be “The only impossible journey is the one you never begin” and then state who gave it, in this case, Tony Robbins, an American author.

Use what-if scenarios

Another way to start your speech is by using what-if scenarios and phrases like “suppose if your home submerges in water one day due to global warming…”.

This will make them the center of attention and at the same time grabbing their attention.

Use personal anecdotes

Same works with personal experiences and stories.

Everyone loves listening to first-hand experiences or a good and interesting story. If you are not a great storyteller, visual images and videos will come to your rescue.

After you have successfully grabbed and hooked your audience, the next and last step of the introduction is introducing your thesis statement.

What is a thesis statement?

It introduces the topic to your audience and is one of the central elements of any persuasive speech.

It is usually brief, not more than 3 sentences, and gives the crux of your speech outline.

How to make a thesis statement?

Firstly, research all possible opinions and views about your topic. See which opinion you connect with, and try to summarize them.

After you do this, you will get a clear idea of what side you are on and this will become your thesis statement.

However, the thesis should answer the question “why” and “how”.

So, for instance, if you choose to speak on the topic of the necessity of higher education, your thesis statement could be something like this:

Although attending university and getting a degree is essential for overall development, not every student must be pushed to join immediately after graduating from school.

And then you can structure your speech containing the reasons why every student should not be rushed into joining a university.

3. BODY OF THE SPEECH

The body contains the actual reasons to support your thesis.

Ideally, the body should contain at least 3 reasons to support your argument.

So, for the above-mentioned thesis, you can support it with possible alternatives, which will become your supporting statements.

The option of a gap year to relax and decide future goals, gaining work experience and then joining the university for financial reasons, or even joining college after 25 or 35 years.

These become your supporting reasons and answers the question “why”.

Each reason has to be resourcefully elaborated, with explaining why you support and why the other or anti-thesis is not practical.

At this point, you have the option of targeting your audience’s ethos, pathos, or logos.

Ethos is the ethical side of the argument. It targets morals and puts forth the right thing or should be.

This technique is highly used in the advertising industry.

Ever wondered why celebrities, experts, and renowned personalities are usually cast as brand ambassadors.?

The reason: they are liked by the masses and exhibit credibility and trust.

Advertisers endorse their products via a celebrity to try to show that the product is reliable and ethical.

The same scenario is seen in persuasive speeches. If the speaker is well-informed and provides information that is backed by research, chances are high that the audience will follow it.

Pathos targets the emotional feelings of the audience.

This is usually done by narrating a tragic or horrifying anecdote and leaves the listener moved by using an emotional appeal to call people to action.

The common emotions targeted by the speaker include the feeling of joy, love, sadness, anger, pity, and loneliness.

All these emotions are best expressed in stories or personal experiences.

Stories give life to your argument, making the audience more involved in the matter and arousing sympathy and empathy.

Visuals and documentaries are other mediums through which a speaker can attract the audience’s emotions.

What was your reaction after watching an emotional documentary? Did you not want to do something about the problem right away?

Emotions have the power to move people to action.

The last technique is using logos, i.e., logic. This includes giving facts and practical aspects of why this is to be done or why such a thing is the most practical.

It is also called the “logical appeal”.

This can be done by giving inductive or deductive reasoning.

Inductive reasoning involves the speaker taking a specific example or case study and then generalizing or drawing conclusions from it.

For instance, a speaker tells a case study of a student who went into depression as the child wasn’t able to cope with back-to-back stress.

This problem will be generalized and concluded that gap year is crucial for any child to cope with and be ready for the challenges in a university.

On the other hand, deductive reasoning involves analyzing general assumptions and theories and then arriving at a logical conclusion.

So, in this case, the speaker can give statistics of the percentage of university students feeling drained due to past exams and how many felt that they needed a break.

This general data will then be personalized to conclude how there is a need for every student to have a leisure break to refresh their mind and avoid having burned out.

Using any of these 3 techniques, coupled with elaborate anecdotes and supporting evidence, at the same time encountering counterarguments will make the body of your speech more effective.

4. CONCLUSION

Make sure to spend some time thinking through your conclusion, as this is the part that your audience will remember the most and is hence, the key takeaway of your entire speech.

Keep it brief, and avoid being too repetitive.

It should provide the audience with a summary of the points put across in the body, at the same time calling people to action or suggesting a possible solution and the next step to be taken.

Remember that this is your last chance to convince, hence make sure to make it impactful.

 Include one to two relevant power or motivational quotes, and end by thanking the audience for being patient and listening till the end.

Watch this clip for a better understanding.

TIPS AND TRICKS OF PERSUASION

Start strong.

A general pattern among influential speeches is this: all start with a powerful and impactful example, be it statistics about the issue, using influential and meaning statements and quotes, or asking a rhetorical question at the beginning of their speech.

Why do they do this? It demonstrates credibility and creates a good impression- increasing their chance of persuading the audience.

Hence, start in such a manner that will hook the audience to your speech and people would be curious to know what you are about to say or how will you end it.

Keep your introduction short

Keep your introduction short, and not more than 10-15% of your speech.

If your speech is 2000 words, then your introduction should be a maximum of 200-250 words.

Or if you are presenting for 10 minutes, your introduction should be a maximum of 2 minutes. This will give you time to state your main points and help you manage your time effectively.

Be clear and concise

Use the correct vocabulary to fit in, at the same time making sure to state them clearly, without beating around the bush.

This will make the message efficient and impactful.

Answer the question “why”

Answer the question “why” before giving solutions or “how”.

Tell them why is there a need to change. Then give them all sides of the point.

It is important to state what is wrong and not just what ought to be or what is right, in an unopinionated tone.

Unless and until people don’t know the other side of things, they simply will not change.

Suggest solutions

Once you have stated the problem, you imply or hint at the solution.

Never state solutions, suggest them; leaving the decision up to the audience.

You can hint at solutions: “don’t you think it is a good idea to…?” or “is it wrong to say that…?”, instead of just stating solutions.

Use power phrases

Certain power-phrases come in handy, which can make the audience take action.

Using the power phrase “because” is very impactful in winning and convincing others.

This phrase justifies the action associated with it and gives us an understanding of why is it correct.

For instance, the phrase “can you give me a bite of your food?” does not imply attitude change.

But using “may I have a bite of your food because I haven’t eaten breakfast?” is more impactful and the person will likely end up sharing food if you use this power- phrase, because it is justifying your request.

Another power-phrase is “I understand, but…”.

This involves you agreeing with the opposite side of the argument and then stating your side or your point of view.

This will encourage your audience to think from the other side of the spectrum and are likely to consider your argument put forth in the speech.

Use power words

Use power words like ‘incredible’, ‘fascinating’, ‘unquestionable’, ‘most important’, ‘strongly recommend’ in your speech to provoke your audience into awe.

Watch this video of some of the common but effective words that can be used in a persuasive speech.

Give an emotional appeal

Like mentioned earlier as one of the techniques of persuasion called pathos, targeting emotions like joy, surprise, fear, anticipation, anger, sadness, or disgust gives your speech an emotional appeal, and more feel to your content, rather than just neutrally stating facts and reasons.

Hence, to keep your audience engaged and not get bored, use emotions while speaking.

Make use of the non=verbal elements

Actions speak louder than words, and they create a huge difference if used effectively.

There is so much else to a speech than just words.

Non-verbal elements include everything apart from your words.

Maintaining eye contact, matching your body language with your words for effective transmission of the message including how you express your emotions, making use of the visual signs and symbols via a PPT are all important parts of any speech.

Check your paralanguage i.e., your voice intonation, pitch, speed, effective pauses, stressing on certain words to create an impact.

Doing all of these will make your speech more real and effective, and will persuade your audience into taking action.

Give real-life examples

Speak facts and avoid giving opinions.

However, just mentioning hard statistical facts will take you nowhere, as there is a chance that people may not believe the data, based on the possibility of them recollecting exceptions.                                                                                                                                                                                                       

Hence, back up your statistics with real-life examples of situations.

Also, consider using precise numerical data.

For example, using “5487 people die due to road accidents every day”, instead of “approximately 5500 people”.

Have no personal stake

You can lose credibility if the audience feels that you have a personal stake in it.

Suppose that you are speaking for the idea of using reusable plastic products, and you say that you are from a company that sells those goods.

People are likely to perceive your argument as promoting self-interest and will not be ready to change their opinion about reusable plastic products.

Consequently, if you argue against your self-interest, your audience will see you as the most credible. 

So, if you say that you are working in a plastics manufacturing company and have a statistical record of the pollution caused by it; and then promote reusable plastic as an alternative to stop pollution and save the environment, people are likely to accept your point of argument.

The you attitude

Shift your focus to the audience, and chances are high that they are likely to relate the issue to themselves and are most likely to change.

Hence, use the “you attitude” i.e., shifting focus to the listener and giving them what they want to hear and then making subtle additions to what you want them to hear.

Make a good first impression

The first impression is indeed the last. This is the reason why image consultancy is such a growing sector.

A good first impression works wonders on the people around you, including the audience, and makes your work of convincing a lot easier.

Avoid appearing shabby, ill-mannered, and refrain from using uncourteous and biased language.

Doing these will reverse the effect you want from the audience and will drive them away from your opinion.

HOW TO MAKE A GOOD FIRST IMPRESSION?

If you are the type who gets nervous easily and have fear of public speaking, practice till you excel in your task.

I used to dread speaking in front of people, and partly still do.

Earlier, unless and until someone called my name to state my opinion or start with the presentation, I didn’t even raise my hand to say that I have an opinion or I am left to present on the topic.

I had to do something about this problem. So, I made a plan.

2 weeks before the presentation, I wrote the script and read it over and over again.

After reading multiple times, I imagined my room to be the classroom and practiced in front of a mirror.

The main thing I was concerned about was keeping my head clear on the day of my presentation. And that’s what happened.

Since my mind was clear and relaxed, and I had practiced my speech over and over again, presenting came more naturally and confidently.

You might ask what is the purpose of impression management?

Impressions are used for Ingratiation i.e., getting others to like us so that they will be more than willing to accept or agree to your point.

If you like someone, you are drawn towards them and are likely to agree on what they agree or say.

TIP- Try to come early to the venue, and dress appropriately to the needs of the occasion. And don’t forget to smile!

PERSUASIVE SPEECH EXAMPLES

1. wendy troxel – why school should start later for teens.

Almost all the important elements of a persuasive speech are found in this TED talk by Wendy Troxel.

Take a closer look at how she starts her introduction in the form of a real-life personal story, and how she makes it relevant to the audience.

Humor is used to hook the audience’s attention and in turn their interest.

She is also likely to be perceived as credible, as she introduces herself as a sleep researcher, and is speaking on the topic of sleep.

Thesis of how early school timings deprive teenagers of their sleep and its effects is introduced subtly.

The speaker supports her statements with facts, answers the question “why” and most importantly, presents both sides of an argument; effects of less to lack of sleep and its consequences and the effects of appropriate and more sleep on teenagers.

The use of non-verbal elements throughout the speech adds value and richness to the speech, making it more engaging.

The use of Pathos as a persuasive technique appeals to the audience’s emotions; at the same time backing the argument with Logos, by giving scientific reasons and research findings to support the argument.

Lastly, the speech is meaningful, relevant, and thought-provoking to the audience, who are mostly parents and teenagers.

2. Crystal Robello- Being an introvert is a good thing

In this example, Crystal Robello starts by giving personal experiences of being an introvert and the prejudices faced.

Notice how even without much statistics the speech is made persuasive by using Ethos as a technique; and how credibility is achieved by mentioning leaders who are introverts.

3. Greta Thunberg- School strike for climate

One of my favorite speeches is the above speech by Greta Thunberg.

She uses all the techniques; pathos, ethos and logos.

Also notice how the speaker speaks with emotions, and uses body and paralanguage efficiently to create a dramatic impact on the audience.

Her genuine interest is clearly reflected in the speech, which makes the audience listen with a level of concern towards the topic, climate change.

To sum up, we looked at the things to keep in mind before writing a speech and also became familiar with the general outline or the structure of a persuasive speech.

We also looked at some of the tips and tricks of persuasion, and lastly, got introduced to 3 amazing persuasive speech examples.

So, now that you know everything about persuasion, rest assured and keep the above-mentioned things in mind before starting your next speech!

Also, check out related posts:

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Call to Action

As with the previous speeches to inform, the speech to motivate others to action on an important issue requires a conclusion, and in Monroe’s Motivated Sequence, the whole conclusion is called the Call to Action . Begin the conclusion, as before, by signaling the end of the speech, followed by a brief recap of the three main points that address why the audience needs to take action, what the speaker proposes to solve this problem, and what advantages the audience will gain by adapting the solution.

Take a look at the sample topic’s conclusion:

Call to Action Step

Signal End : As you all leave here today, you will undoubtedly check your phones to see if there are any new notifications. It is likely that even I will do this as well.

Recap Main Points : However, remember what we talked about today. I showed you how addictive checking our phones can be, even while driving. I also showed you the dangers of giving in to those temptations while operating a motor vehicle, before I showed you some possible solutions, including shutting your phone off when you get into your cars or using a Bluetooth hands-free system. Lastly, I shared with you not only the benefits of doing so, by becoming a safer, more responsible, and more alert driver, but I explained how, if we all continue to do this, the problem can only get worse.

Clincher (Call to Action) : Texting and driving is dangerous, not only to yourself, but to all other drivers sharing the road with you. Don’t allow this (show picture of screen capture from text messages) to lead to this (show picture of my surgery scars while in a wheelchair). Turn off your phones while driving, and keep your eyes on the road where they belong.

Messages that Matter: Public Speaking in the Information Age - Third Edition Copyright © 2023 by North Idaho College is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech?

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

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Intro and Conclusion

Learning objectives.

• Identify the objectives and components of a speech introduction.
• Identify the objectives and components of a speech conclusion.

Introduction

• A speaker should do the following in the introduction of a speech: get the audience’s attention, introduce the topic, establish credibility and relevance, and preview the main points.

» Watch this video at 1.25x playback speed: https://www.linkedin.com/learning/writing-speeches/writing-the-introduction?u=2212217

We all know that first impressions matter. First impressions are quickly formed, sometimes spontaneous, and involve little to no cognitive effort. Your introduction is only a fraction of your speech, but in that first minute or so, your audience decides whether or not they are interested in listening to the rest of the speech. There are four objectives that you should accomplish in your introduction. They include getting your audience’s attention, introducing your topic, establishing credibility and relevance, and previewing your main points.

Step 1 of Introduction: Getting Your Audience’s Attention

There are several strategies you can use to get your audience’s attention. Ensure your attention-getter is appropriate, meaning that it’s unusual enough to get people interested—but not over the top—and relevant to your speech topic. Here are some common ways to grab the audience’s attention in a persuasive speech.

Cite a Startling Fact or Statistic

As you research your topic, take note of any information that defies your expectations or surprises you. If you have a strong reaction to something you learn, your audience may, too. When using a startling fact or statistic as an attention getter, it’s important to get the most bang for your buck. You can do this by sharing more than one fact or statistic that builds up the audience’s interest. When using numbers, it’s also good to repeat and/or repackage the statistics so they stick in the audience’s mind, which you can see in the following example:

“In 1994, sixteen states reported that 15–19 percent of their population was considered obese. Every other state reported obesity rates less than that. In 2010, every single state had at least a 20 percent obesity rate. In just six years, we went from no states with an obesity rate higher than 19 percent, to fifty.”

Use a Quotation

Some quotations are attention getting and some are boring. Some quotations are relevant and moving and some are abstract and stale. If you choose to open your speech with a quotation, choose one that is attention getting, relevant, and moving. The following example illustrates some tips for using a quote to start a speech: “‘The most important question in the world is ‘Why is the child crying?’’ This quote from author Alice Walker is at the heart of my speech today. Too often, people see children suffering at the hands of bullies and do nothing about it until it’s too late. That’s why I believe that all public schools should adopt a zero-tolerance policy on bullying.”

Notice that the quote is delivered first in the speech, then the source of the quote is cited. Since the quote, like a starting fact or statistic just discussed, is the attention-getting part, it’s better to start with that than the citation. Next, the speaker explains why the quote is relevant to the speech. Just because a quote seems relevant to you doesn’t mean the audience will also pick up on that relevance.

Ask a Question

A rhetorical question is different from a direct question. When a speaker asks a direct question, they actually want a response from their audience. A rhetorical question is designed to elicit a mental response from the audience, not a verbal or nonverbal one. In short, a rhetorical question makes an audience think. Asking a direct question of your audience is warranted only if the speaker plans on doing something with the information they get from the audience. For example, you might ask “By a show of hands, how many people have taken public transportation in the past week?” The speaker will then incorporate the responses into the speech by pointing out that public transportation is important.

A safer bet is to ask a rhetorical question that elicits only a mental response. A good rhetorical question can get the audience primed to think about the content of the speech. The following is a series of rhetorical questions used in a speech against the testing of cosmetics on animals: “Was the toxicity of the shampoo you used this morning tested on the eyes of rabbits? Would you let someone put a cosmetic in your dog’s eye to test its toxicity level? Have you ever thought about how many products that you use every day are tested on animals?” Make sure you pause after your rhetorical question to give the audience time to think.

Tell a Story

When you tell a story, whether in the introduction to your speech or not, you should aim to paint word pictures in the minds of your audience members. You might tell a story from your own life or recount a story you found in your research. You may also use a hypothetical story, which has the advantage of allowing you to use your creativity and help place your audience in unusual situations that neither you nor they have actually experienced. When using a hypothetical story, you should let your audience know it’s not real, and you should present a story that the audience can relate to. Speakers often let the audience know a story is not real by starting with the word imagine . As I noted, a hypothetical example can allow you to speak beyond the experience of you and your audience members by having them imagine themselves in unusual circumstances. For example, “Think of someone you really care about. Visualize that person in your mind. Now, imagine that days and weeks go by and you haven’t heard from that person. Weeks turn into months and years, and you have no idea if they are alive or dead.” The speaker could go on to compare that scenario to the experiences of friends and family of prisoners of war. While we may not be able to imagine being held captive for years, we all know what it’s like to experience uncertainty regarding the safety of a loved one.

Step 2 of Introduction: Introducing the Topic

Introducing the topic  of your speech is the most obvious objective of an introduction, but speakers sometimes forget to do this or do not do it clearly. Sometimes a speech topic doesn’t become obvious until the middle of a speech. By that time, however, it’s easy to lose an audience that didn’t get clearly told the topic of the speech in the introduction.  The following example introduces an argument about childhood obesity: “Childhood obesity is a serious problem facing our country and today I’ll persuade you that childhood obesity is a problem that can no longer be ignored.”

Step 3 of Introduction: Establishing Credibility

The way you write and deliver your introduction makes an important first impression on your audience. But you can also take a moment in your introduction to explicitly set up your credibility in relation to your speech topic. If you have training, expertise, or credentials (e.g., a degree, certificate, etc.) relevant to your topic, you can share that with your audience. It may also be appropriate to mention firsthand experience, previous classes you have taken, or even a personal interest related to your topic.

Step 4 of Introduction: Thesis and Preview of Main Points

Begin by stating your thesis clearly and directly. The preview of main points is usually the last sentence of your introduction and serves as a map of what’s to come in the speech.  Your preview should be one sentence, should include wording that is parallel to the key wording of your main points in the body of your speech, and should preview your main points in the same order you discuss them in your speech. The following example previews the main points for a speech on childhood obesity: “Today I’ll convey the seriousness of the obesity epidemic among children by reviewing common health problems associated with the disease, pinpoint the key cause of obesity, and outline steps we can take to combat this issue.”

Conclusions

How you conclude a speech leaves an impression on your audience. There are three important objectives to accomplish in the conclusion of a persuasive speech. They include restating your thesis, a call-to-action, and closing with a “clincher.”

» Watch this video at 1.25x playback speed: https://www.linkedin.com/learning/writing-speeches/finishing-with-a-strong-ending?u=2212217

Restatement of the Thesis

Restating a thesis statement is the first step in a powerful conclusion. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “Childhood obesity is a serious problem and we must regulate the fast food industry to protect our children.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have shown that the fast food industry must be regulated in order to protect our children from rising obesity rates.”  Restating the thesis in your conclusion reminds the audience of the major purpose or goal of your speech, helping them remember it better.

Call-to-Action

Probably the most common persuasive concluding device is the appeal for action or the call-to-action. In essence, the appeal for action occurs when a speaker asks the audience to engage in a specific behavior. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action . Whereas some appeals ask for people to engage in behavior in the future, the immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there. Here are some more examples of immediate calls to action:

• In a speech on petitioning a lawmaker for a new law, provide audience members with a pre-written e-mail they can send to the lawmaker.
• In a speech asking for donations for a charity, send a box around the room asking for donations.

These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change their behavior.

Closing Your Speech with a “Clincher”

Like the attention-getter, your closing statement is an opportunity for you to exercise your creativity as a speaker. Many students have difficulty wrapping up the speech with a sense of closure and completeness. In terms of closure, a well-written and well-delivered closing line signals to your audience that your speech is over, which cues their applause. The closing line should relate to the overall speech and should provide some “take-away” message that may leave an audience thinking or propel them to action. A sample closing line could be “For your health, for our children’s health, and for our country’s health, we must take steps to address childhood obesity today.” You can also bring your audience full-circle by referring back to the introduction in the closing of your speech. For example, you may finish an illustration or answer a rhetorical question you started in the introduction.

Key Takeaways

• A speaker should do the following in the conclusion of a persuasive speech: restate the thesis, add an urgent call-to-action, and provide closure.
• Draft the opening and closing lines of your speech. Remember to tap into your creativity to try to engage the audience. Is there any way you can tie the introduction and conclusion together to create a “ribbon and bow” for your speech?

Lass-Hennemann, J., Linn K. Kuehl, André Schulz, Melly S. Oitzl, and Hartmut Schachinger, “Stress Strengthens Memory of First Impressions of Others’ Positive Perosnality Traits,” PLoS ONE 6, no. 1 (2011): 1.

Laws, E. L., Jennifer M. Apperson, Stephanie Buchert, and Norman J. Bregman, “Student Evaluations of Instruction: When Are Enduring First Impressions Formed?” North American Journal of Psychology 12, no. 1 (2010): 81.

Monroe, A. H., and Douglas Ehninger, Principles of Speech , 5th brief ed. (Chicago, IL: Scott, Foresman, 1964).

Winans, J. A., Public Speaking (New York: Century, 1917), 411.

Rhetoric and Persuasion Copyright © by cwilliams1 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

7 Call to Action Examples You Have Never Seen Before

At great risk to my sanity, I went online with the intention of finding as much advertising as I could.

The goal: to find call to action examples (CTAs) that were fresh, original, unique, and compelling.

My discovery: Almost everyone is using generic CTAs. Safe, boring, and forgettable. The 7 innovative call to action examples I found made those brands stand out immediately.

Your opportunity: By changing 2-3 words of a call to action, brands can stand out in a small way from the hopelessly ordinary competition.

Less than 0.00001% of CTAs Are Unique

This is not a scientific number. I came up with it out of spite after an exhausting search.

Refresh the examples in a listicle about calls to action, my editor said. 

I thought this was going to be easy.

It was a nightmare. 

Websites for brands large and small were universally boring in terms of calls to action. The most tantalizing offer I could find was usually “Free Trial”, which brought me to a page with miles of fine print. 

I thought maybe the aggressive pay-per-click advertisers would put together some compelling calls to action. Nope. The name of the game there is using every conversion hack at once. 

Here’s a typically boring call to action example that most people are using :

I think this offer hits every cliche tactic: the ticking clock, a warning emoji about sell-out risk, money-back guarantee, a steep discount, etc.

Then I tried social media, which was even worse. Facebook gave me nothing in the way of an inventive CTA. Absolutely nothing.

I checked Reddit–as always, a wonderful place, just not for buying things.

On X (fka: Twitter), I was hoping to find some good scammy infoproducts, maybe some clever hardsells. But I was disappointed. I could have made a full quilt that spelled out “unoriginal” with all the thread emojis inviting me to click and read a tweet-storm. Here’s why that trend is played out: 🧵/23

My wife told me that TikTok has been ruined by advertisers and influencers–so I was really excited about that. This is where the real ingenuity must be. 

Nope. It’s a simple SHOP button that overlays influencer videos. That’s it.

But in the end, I prevailed. I found 7 examples of brands actually trying something new with their call to action. They used this small detail to support their brand image or speak to their audience.

7 Truly Unique Call to Action Examples

1. cloudflare.

“Under attack?”

That is a viable button you can click on Cloudflare’s site. 

I love it. 

Cloudflare has positioned themselves as a cybersecurity version of calling 911 when there’s an intruder in your house. And they did it using two words, a question mark, and a construction-zone orange button in the navbar.

I assume the majority of people who click that button are like me: not currently under attack, but curious about what the next steps would be if they were.

I wanted to learn more because of the clever call to action. If the button had said Learn More, I never would have clicked it.

2. Backcountry

The online outdoor retailer Backcountry hires the people who stay up around the fire fighting about which hiking stove weighs less. You know the type: Gearheads.

This is a huge selling point for Backcountry. When people buy kayaks, avalanche beacons, and so on, they really want to know that this gear works.

Call a Gearhead. Text a Gearhead. These are creative, on-brand calls to action nested in a familiar dropdown menu.

You have a question about climbing rope? Now you are talking with a woman who climbs 3 times a week. 

3. LINGs CARS.com

This is actually a fairly tame example of the calls to action on LINGsCARS.com , one of the most successful car leasing services in the UK. 

Ling broke every rule of web design to bring us this masterpiece. I know neons are in right now, but most people aren’t using all of the neons, at once, with a paisley background. 

CrazyEgg will lock me out of WordPress if I actually recommend a call to action that includes three Order Now buttons that blink at random intervals. So I am not going to do that.

I will say with 100% certainty, however, that I have never seen call to action examples quite like this ever before. 

4. Niki Whittle

Niki Whittle is an online personal stylist who has helped thousands of clients find joy instead of anxiety at the prospect of getting dressed and going out into the world.

The text of her CTA button speaks directly to that goal: Help me enjoy getting dressed!

If you swapped out Niki’s personalized text for a basic “Find Out More” button, I think the call to action would suffer. 

Her choice of text is intimate. No adult is going to ask for help getting dressed unless they fully trust the other party to understand where they are coming from. The way that Niki has framed the call to action shows that she understands. 

Due to California regulations, the beverage brand Ceria couldn’t exactly say what their new product was. With the help of the marketing agency Mother, Ceria found a clever way to get their audience to connect.

The call to action they used was a Spotify playlist people could download by scanning a barcode styled like the familiar Spotify audio waveform.

There’s a cool story behind this ad campaign, which appeared online and in-print in California. 

I’m not going to rehash it here because you should go visit the site of the people who did the work , not hear about it third-hand, looking at screenshots I took while I was way behind schedule writing this post.

6. AllTrails

Have you ever seen a limited time offer that isn’t pushy?

AllTrails nails it with this email they sent me. If I go outside, this weekend only , they’ll plant a tree on my behalf.

It’s a positive push, encouraging me to do something for my health, and it won’t cost me a dime. Until AllTrails called me to action, I just had weekend plans. Now I am saving the forest. 

The invitation to “Join In” isn’t super original, I know, even with those cute little tree icons.

But the call to action is social. It’s not “Register” or “Find out more”, it’s about connecting with other people. AllTrails has 50 million users. This is a real community, and AllTrails is smart to frame it that way. 

7. Avocado Green Mattress

Avocado Green Mattress has upcycled bedroom furniture people can buy to complement their organic mattresses.

The call to action is “Shop Zero Waste” is a clear call to the type of buyer who is willing to pay a premium to minimize their impact on the environment. “Shop” would work, but it doesn’t highlight the key selling point of their furniture.

It’s a small detail, but most people buying online have 5-7 tabs open. I know I do. With buyers scanning all these different sites, I think it makes sense to foreground your unique features in the button text.

More Call To Action Examples

Here are some twists on classic calls to action. I can’t say I’d never seen these types of tactics before, but the following examples are well done.

The call to action text speaks to the audience, aligns with the brand image, or is simply more inviting than a generic “Try Now” button.

Kati Curtis Design

Kati Curtis Design opted for a slight variation on the Get In Touch call to action by including her name. 

I’m not going to belabor the point about what’s going on here, but this slight personalization will absolutely stand out.

I think this is a good idea if you are the face of your business as opposed to a brand. “Get In Touch With The Owner” could work, too.

Havenly is an online interior design service company. I liked the invitation for customers to “Find Their Style.” 

They could have stuck with “Learn More” or “Book a Consultation,” but those aren’t personal at all. Those are also fairly passive calls to action, versus “Find Your Style,” which is much more active.

Birchbox , the popular cosmetics subscription box opted to use an invitation style call to action:

“Build Your Box”

It’s intuitive, on-brand, and crisp. 

One issue people have with subscription services is that they get products they don’t want. With this short call to action, Birchbox is countering that objection by offering their customers an active role in building their own box. 

Art & Logic

Art & Logic is a software development company with an approachable call to action.

Yes, they decided to go with “Let’s talk about your project” instead of something sterile or gimmicky.

Building custom business software is insanely complex, but Art & Logic makes the next steps as easy as possible.

Make your website better. Instantly.

Keep reading about copywriting.

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100+ Excellent Topics for A Stellar Persuasive Speech

What Makes a Truly Remarkable Speech?

The Ingredients of an Effective Topic

Ideas & Inspiration: 100+ Topics

Your Next Steps, Step-by-step

This comprehensive blog post serves as a vital resource for anyone looking to craft an impactful persuasive speech. It provides an extensive list of over 100 compelling topics tailored for a wide range of interests and academic fields. Additionally, it offers advanced guidance on selecting the perfect topic, structuring your arguments effectively, and employing persuasive techniques that captivate and convince your audience. Whether you're an academic achiever or an aspiring public speaker, this guide equips you with the insights to deliver a stellar persuasive speech.

Before You Pick the Perfect Topic...

If you’re struggling to find a strong topic for a persuasive speech , you’ll find 100+ ideas for subjects and topics below. Use one that grabs you, or simply find inspiration to get unstuck and come up with a topic about something you and your audience will find interesting.

To help you think about the big picture — your larger essay — we also review what makes a truly effective persuasive speech, all the ingredients of an effective topic, and how to pick the best topic for your circumstances.

Here's what's most essential as you consider your topic choices:

• pick a topic that has the right scope, one aligned with your larger assignment
• be sure the topic is one you're interested in researching, has meaning and relevance for your audience, and has the right level of complexity — both for your audience and for your level of speech writing prowess
• remember your topic should align with themes and subjects related to your circumstances and the speech requirements

Finally, once you’ve picked your topic, and even if you know all the basics — which I’m guessing you do if you’re following posts from Crimson Education — you might still benefit from other advice in today's post, such as numerous speech writing tips and strategies designed to save you time and stress and improve the odds your final speech will exceed expectations.

Here's what you'll find:

• What Makes a Truly Remarkable Persuasive Speech
• The Ingredients of an Effective Topic, and Tips for Picking Your Topic
• 100+ Topic Suggestions
• How to Develop a Stellar Persuasive Speech — Step-by-Step!

Still feeling a bit hesitant or stuck?

Don’t worry. Once you've picked a really interesting and effective topic and start your research, you'll quickly become a subject-matter expert, regaining both motivation and confidence for all the remaining steps.

What Makes a Truly Remarkable Persuasive Speech?

A good persuasive speech will grab the audience’s attention, help them connect with the speaker (that’s you), and guide their reasoning process — giving the speech the power to persuade your audience why your point of view is logical and compelling, and also superior to the opposing viewpoints.

The 6 Most Essential Ingredients

• A strong introduction that gets the audience engaged and provides context about the subject and topic, what’s at stake (why it matters), and what issues or concerns tend to be front and center
• A clear thesis in the form of a specific point of view, opinion, or argument
• An orderly progression of ideas and arguments, each argument or subtopic supported by logic and evidence
• An anticipation of opposing viewpoints and arguments (the counterarguments to your opinion)
• Your responses or ‘rebuttals’ to the opposing viewpoints , answering the anticipated objections and adding additional support for your point of view or thesis
• A conclusion that highlights the most powerful persuasive elements in your speech and reminds listeners what's at stake, including, if suitable, a call to action

The Historical Roots of Persuasive Speech

Did you know that persuasive speech assignments may be testing your mastery of concepts that go back as far as ancient Greece?

The emergence of democracy in ancient Greece (the 6th and 5th centuries B.C.) created a space for the rule of law and political governance informed by the will of the people — making persuasive speech an essential element of social life.

From courtroom trials to political campaigns and democratic assemblies, persuasive speech emerged in 5th-century Athens as an essential tool of democracy.  Soon the brightest philosophers of the day became concerned with the principles of "rhetoric" — the study of orderly and effective persuasive speaking.

Now, thousands of years later, little has changed in Western democracies: "constructing and defending compelling arguments remains an essential skill in many settings" (Harvard U, Rhetoric ). In short, the principles of deliberation, free speech, and consensus building we use for governance, in school, extracurricular activities , at work, and sometimes our day-to-day life, still rely on persuasive speech.

In every free society individuals are continuously attempting to change the thoughts and/or actions of others. It is a fundamental concept of a free society.

- persuasive speaking, by r. t. oliver, ph.d..

How The Rhetorical Triangle Can Turbo-charge Your Speech

The 5th-century B.C. Athenian philosopher Aristotle argued that your ability to persuade is based on how well your speech appeals to the audience in three different areas: logos, ethos, and pathos, sometimes referred to as the three points of the rhetorical triangle .

From observation and reflection Aristotle understood that humans are thinking animals (logos), social and moral animals (ethos), and emotional animals (pathos) — such that appealing to all three of these pillars of human understanding and action were essential parts of an effective persuasive speech .

1. Logos — Using clear, logical, and evidence-based reasoning and argumentation to add persuasive power to your speech.

For obvious reasons, audiences will typically expect strong arguments supported by evidence and clear reasoning and logic, all elements that are often prominent on grading rubrics for persuasive speeches.

Maybe you're thinking of speeches you've heard that utterly lacked logic and evidence? It's a reminder that persuasion as such is ultimately about points of view and not always about facts. Even without logic, a speaker can persuade, through effective uses of ethos and pathos , for example. In other instances social phenomena may underlie a lack of logic and evidence, such as "group think," for example , when people are swayed or swept up by a common point of view about an issue, instead of thinking critically about it.

2. Ethos — The component of persuasive speaking that spotlights the appeal, authority, credentials, and moral standing of the speaker .

Have you ever agreed with a speaker simply because you liked the person speaking, or rejected an argument because you disliked a speaker, responding to who the speaker is more than to their arguments? That may not be very logical, but it is very natural for us humans.

Aristotle understood this, that persuasion relies not solely on logical thinking but on relational factors too, including how much we trust a speaker, how much we believe in the integrity of their motives, and the knowledge and expertise they possess (or are perceived to possess).

Take law courts, for example. One common strategy lawyers use to undermine the force of witness testimony is to “discredit” or “taint” the witness , to undermine jurors' confidence in the veracity and motives of the witness. That's using ethos, rather than logic and facts, to impact an audience (the jury).

Likewise, when an audience has a high regard for the speaker's reputation, authority, and credibility, the more convincing that person's arguments are likely to be.

Suggestions for enhancing appeals to ethos in your speech:

• Share a transformative journey where you shifted from an opposing perspective to your current stance due to overwhelming evidence. This approach can demonstrate your capacity for logic and open-mindedness, helping your audience see you as very rational and impartial, potentially strengthening your credibility.
• Incorporate the viewpoints and expertise of respected authorities to bolster your arguments. Referencing reliable sources and experts boosts your credibility by showing you've grounded your arguments in established facts, perspectives, and ideas.
• Foster a connection with your audience. For example, rather than overwhelming them with complex reasoning to showcase your intelligence, strive to comprehend and reflect their perceptions and potential biases regarding your topic. This should make your audience more receptive to your logic and perspectives as your speech progresses.
• Employ personal anecdotes or lived experiences that unveil a deeper layer of understanding and wisdom. This personal touch not only humanizes you, the speaker, but makes your arguments more relatable and persuasive.

Depending on circumstances, you may think of additional ways to bolster your credibility and trustworthiness — enhancing your standing in the eyes of the audience in order to elevate the persuasive impact of your speech!

3. Pathos — This means injecting your speech with some powerful appeals to listeners' feelings and emotions , in addition to using logic and reason.

For example, if your speech entails persuading voters to increase foreign aide to combat world hunger, you wouldn’t just want to cite cold statistics. Painting a picture of ways malnutrition is affecting real individuals is likely to have a strong impact on listeners' emotions, appealing to their innate capacity for compassion towards others and helping them more deeply appreciate the urgency of the subject . This approach impacts listeners' emotions and highlights an urgent and universal moral imperative that adds conviction to your point of view.

In most academic settings, you'll be expected to present a speech with a strong line of evidence-based, logical reasoning, often making appeals to logos prominent in persuasive speeches in school settings. That said, by injecting and balancing appeals to logos, ethos, and pathos, based on what's most suitable for your topic, assignment, and approach, you'll add a significant measure of mastery to your persuasive writing method.

A Consistent Style and Tone

What style, voice, and tone best suit your personality, the occasion, the listeners, and your subject?

• Consider adopting a straightforward, clear, and succinct style , reminiscent of a newspaper editorial or a no-nonsense argument in a voter guide. This approach works well for topics and settings requiring direct communication with clear insights and persuasive arguments free from subjectivity and unnecessary analysis and complexity.
• For topics, interests, or assignments that naturally entail wading through broader philosophical and ethical debates — like debating justifications for euthanasia or arguments against the death penalty — a more introspective, contemplative voice may be expected . This style allows for a deeper exploration of moral dimensions and the broader implications of the issue at hand or the underlying logical principles involved.
• If your inclination is towards something more unconventional, employing humor and wit could be a chance to take the road less traveled! Whether through irony or parody, for example, by showcasing a humorous topic from the outset, such as "why dog people outshine cat people," or cleverly presenting weaker arguments to underscore your point, this strategy, while offbeat, can captivate and entertain , making your speech stand out in a large class setting. Just be sure to balance the creativity with a clear demonstration of your persuasive speech skills and consider checking in with your teacher about possibilities and expectations beforehand.

With a broader understanding of what goes into a great persuasive speech, you’re better equipped for the important step of picking the topic that will guide your speech.

Picking Your Topic — Questions to Ask

Does it interest you.

Conveying passion for a topic is infectious, adding power to your speech. The more interested and invested you are in your subject and topic, the more likely you are to make your speech the best it can be.

Will the topic interest your audience?

Understanding your audience's values, interests, and views will help you make immediate connections with their own thought processes and attitudes. Try to pick a topic that will get your listeners to perk up and move to the edge of their seats.

Is the topic or point of view fresh and engaging?

Choosing a topic that's novel, contemporary, or presents a unique angle on a familiar issue should help you captivate your audience's attention. You also want the topic to be something that matters to your audience with a point of view that challenges their thinking, so you're not just "preaching to the choir."

Are there any "triggers" or otherwise "sensitive" or "inappropriate" themes?

You might not think there’s not any problem with a topic such as Should we build a wall to keep immigrants out of the country? Or, Should same sex marriage be legal? That said, topics that delve into identity politics or areas that are so controversial that they elicit anger or hostility rather than dialogue and debate may lead to emotional hurt and harm, even if not intended. If you have any doubts, check in with your teacher or a school counselor before settling on your topic!

Finding Subjects and Topics on Your Own

Before you jump ahead and grab a ready-made topic from the list below, remember that a quick brainstorming or online search could be your preferred method to find the best, most interesting topic for your audience, setting, and individual interests or class requirements. For example, an internet search with keywords such as “biggest problems or biggest issues in the world today” will quickly uncover a host of themes and subjects that are both timely and controversial.

Search Results for Keyword Phrase Contemporary World Problems and Issues

• Water contamination
• Human rights violation
• Global health issues
• Global poverty
• Children's poor access to healthcare, education and safety
• Access to food and hunger
• Anti-corruption and transparency
• Arms control and nonproliferation
• Climate and environment
• Climate crisis
• Combating and crime
• Countering terrorism
• Cyber issues
• Economic prosperity and trade policy
• Technology and privacy

A General List vs. Time & Place Factors

Where you live and what’s timely for you and your audience is going to depend on your circumstances. Finding a “hot topic” in your specific time and place could be an effective way to get listeners' attention and address an issue that feels highly relevant.

• Is there a big policy decision that’s a hot topic at your school?
• Is there a ballot initiative your community will vote on soon that your audience has strong opinions about?
• Is there a current events issue in your local news headlines that offers a compelling persuasive speech topic?
• What’s before congress these days, or before the Supreme Court, or the United Nations — this week (any great topics there for your speech)?

More Inspiration: 100+ Interesting Persuasive Speech Topics for High School

If you haven’t already navigated your way to an interesting persuasive speech topic, use the list below for even more ideas and inspiration!

You can go from top to bottom, or you can jump the line and look for the themes that most interest you, such as Art and Culture or Recreation and Tourism.

Art and Culture

1. Is digital art really art?

2. Street art: vandalism or cultural expression?

3. Is there a place for censorship in the music industry?

4. Do museums promote culture or appropriate culture?

5. Should other countries have a minister of culture or similar government office, as they do in France?

6. Can schools, or art teachers, define good art vs. bad art? Should they?

7. Censorship in art: when is it justified or necessary?

8. Does creative freedom take precedence over cultural appropriation?

9. The impact of digital platforms on the consumption of art and the value of art.

10. Is there a role for public policy and public funding in arts and culture?

1. The pros and cons of minimum wage laws and policies.

2. Cryptocurrency: the future of finance or a scam?

3. Is student loan debt relief good policy?

4. Gender wage gap: are the concerns justified or unjustified?

5. Sustainable development: Is there a way to sustain economic growth and without an environmental catastrophe?

6. The role of small businesses in the economy, do they promote prosperity or undermine efficiencies?

7. Globalization: economic boon or bane?

8. Is consumerism in the general interest or a threat to the planet?

9. The economic effects of climate change, should they be paid now or later?

10. Universal Basic Income: a solution to poverty or a disincentive to work?

1. The case for and against school uniforms.

2. Should non-citizens be allowed to vote in school board elections?

3. The impact of technology on education.

4. Should college education be free?

5. The importance of teaching financial literacy in schools: promoting independent living or consumerism?

6. Should parents have the right to home school children against their will?

7. Is the grading system improving learning?

8. Is mandatory attendance a good policy for high school?

9. Addressing the mental health crisis in schools: is it an individual problem or a social one?

10. Arts education: valuable or a waste of time?

Environmental Issues

1. The urgency of addressing climate change and what to do about it.

2. Plastic pollution: are more stringent government regulations, policies, and laws the answer?

3. Should the government subsidize clean energy technologies and solutions?

4. The importance of water conservation, but whose responsible?

5. Should there be a global environmental tax? On what?

6. Should environmental costs be factored into everyday economic activity?

7. The impact of fast fashion on the environment.

8. The necessity of protecting endangered species.

9. Deforestation: Who's impacted? Who should have power (or not) to stop it?

10. Are electric cars truly better for the environment?

1. The changing dynamics of the modern family.

2. The role of the state in protecting children from parents and guardians.

3. Should adoption records be open or sealed?

4. How can employers, or employment laws, support healthy families?

5. Is there an age when euthanasia should become universally legal and accessible?

6. How to balance parental rights with child welfare.

7. Is your child's gender something they're born with, or something they should be free to choose?

8. The responsibilities of women vs. men in addressing an unplanned pregnancy.

9. Should parents restrict children's use of technology? What is too lax vs. what is too restrictive?

10. Balancing discipline and love in parenting.

Health, Nutrition, & Fitness

1. Should junk food advertising be regulated?

2. The dangers of fad diets: free market vs. consumer protection.

3. Should junk food be banned in schools?

4. Nutrition: are schools failing to teach it?

5. Should students be graded on their fitness and nutrition levels and habits?

6. Should sports programs be replaced by fitness education?

7. E-cigarettes: should they be regulated or not?

8. The obesity epidemic: a problem of individual responsibility, genetics, or social policy?

9. Are agricultural subsidies good for health and the environment?

10. Should teens have more options for balancing school attendance and individual sleep needs and preferences?

Media, Social Media, and Entertainment

1. The effects of social media on teenagers.

2. Should there be regulations on influencer marketing?

3. The impact of video games on behavior.

4. Fake news: Its impact and how to combat it.

5. The role of media in shaping public opinion.

6. Privacy concerns with social media platforms.

7. The influence of celebrities on youth culture: is there a role for rewards and consequences to impact celebrities public behaviors?

8. Digital detox: pros and cons.

9. Media portrayal of women and its societal impact.

10. Censorship in media: necessary or oppressive?

Politics and Society

1. The importance and limits of voting in a democracy.

2. Gun control laws: balancing safety and liberty.

3. The impact of immigration: universal human rights vs. national sovereignty.

4. The death penalty: justice vs. ethics?

5. The legalization of marijuana: the right policy?

6. The right to protest vs. public order.

7. Affirmative action: whose definition of "fairness" do we use?

8. The future of healthcare in America: market solutions or a public option?

9. Climate change policy: National vs. global approaches.

10. The role of the United Nations in today's world.

Recreation & Tourism

1. The benefits of outdoor recreation.

2. Sustainable tourism: protecting nature while promoting travel.

3. The impact of tourism on local cultures.

4. The future of space tourism.

5. The effects of recreational activities on mental health.

6. The importance of historical preservation in tourism.

7. Adventure tourism: reasonable or unreasonable risks vs. rewards proposition?

8. The effects of over-tourism on popular destinations and local communities.

9. Is eco-tourism the right way to promote environmental sustainability?

10. Does international tourism help or harm indigenous peoples, cultures, and communities?

1. Do the ethical downside of genetic engineering outweigh the potential benefits?

2. The potential and pitfalls of artificial intelligence in society.

3. Climate change denial: is it fully within the bounds of free speech?

4. Competing views of vaccine policies and individual rights in pandemics and other health emergencies.

5. Space exploration: is it worth the investment?

6. The use of affirmative action to diversify STEM education and workforce.

7. The impact of technology on job displacement and future employment: is a universal income the right answer?

8. Do renewable energy technologies offer a feasible substitute for eliminating fossil fuels?

9. Ocean pollution: is more government regulation the answer?

10. Protecting biodiversity vs. the right to economic prosperity.

Sports and School Athletics

1. The emphasis on athletic programs in high schools: is the hype benefiting students?

2. Should college athletes be compensated?

3. Do teamwork and group activities help or hinder academic and athletic development?

4. Should schools should require more physical education or less?

5. Should there be more emphasis on non-competitive formats in high school and college athletics?

6. The influence of professional athletes as role models: good or bad?

7. Doping in sports: are athletic programs teaching the wrong values?

8. The benefits and risks of contact sports in high schools athletics.

9. Should there be absolute gender equality in school athletics?

10. What should the educational goal of school athletics be?

These topics span a broad spectrum of interests and concerns — look for one that matters to you and your audience, is likely to prompt insightful dialogue or debate, and is challenging enough to put your individual persuasive speech skills to the test!

1. Use Diligent Research to Make a Watertight Argument

To go from just any persuasive speech to a truly riveting one, you’ll want to dig around until you find compelling and authoritative research . Even if you're already knowledgeable about your topic, applying yourself with patience and perseverance at this early stage will usually pay off, allowing you to uncover some real gems when it comes to compelling facts and expert perspectives.

What to look for:

• Facts, statistics, and surveys
• An expert analysis of a policy or issue
• Quotes from compelling experts, from books, editorials, or speeches
• Anecdotal evidence in the form of isolated events or personal experiences that don’t have much statistical significance but can illustrate or capture something powerful that supports your point of view, or add emotional appeal
• Graphs, tables, and charts

Riveting research will better position you to hit some home runs when you put together your speech. And remember, research is primarily to build a strong logical argument ( logos ), but citing and spotlighting reputable sources will also lend your speech greater persuasive credibility ( ethos ), just as experiential perspectives can add appeals to emotion ( pathos ).

Define Your Thesis

Clearly articulate your stance on the topic. This thesis statement will guide the structure of your speech and inform your audience of your central argument.

I like to create a "working thesis" as a planning tool, something that encapsulates and maps my point of view and essential supporting arguments, and as a way to uncover gaps in my reasoning or evidence early on. Later, it also gives me a ready guide for writing my outline.

Essential Elements of a ‘working thesis’ for a persuasive speech:

• The subject (including how you'll frame the context for your topic and speech)
• Your main point of view
• List of principal arguments
• The most important counterarguments
• Key rebuttals to the counterarguments

As you can see, this kind of "working thesis" gives you a bird's eye view of your thesis along with all the key components of your speech and the reasoning you’ll deploy.

Marshaling Your Evidence

As you delve into researching your chosen topic, such as "Why space exploration is not worth the investment," you'll accumulate evidence, including data, anecdotes, expert opinions, and more. This evidence is vital for adding depth, credibility, and persuasion to your speech. You also need to strategically align the evidence with each of your supporting arguments , ensuring that each claim you make is substantiated.

You can use a simple table format to visually map out how you want to align your subtopics and evidence.

Here's an example using the topic Why space exploration is not worth the investment .

This table is just for illustration, and doesn't use real data and opinions, but you can see how organizing your evidence ahead of time can help you logically present and support your arguments and subtopics . It can also help you spot gaps, in case you need to do additional research, and gives you a head start on the next step: outlining your speech!

Make an Outline

Begin with a structured outline to ensure your speech flows logically from one point to the next. Your outline should include:

• introduction elements
• key subtopics and the relevant arguments and evidence, examples, anecdotes, or citations, all in sequential order
• key wording for any important or challenging transitions from one line of thought to the next, or from one subtopic to the next
• a section for responding to opposing arguments and viewpoints, with the specific rebuttals, all in sequential order
• key points for your conclusion

Drafting Body Paragraphs, Your Introduction & Conclusion

Now you're making your first rough attempts of turning the key content of your speech into phrases, sentences, and paragraphs. So, this is a could point to refocus on the tone, style, and voice you want to use, and how to use it consistently.

Pro Tip: Write your introduction and conclusion after drafting all of your body paragraphs, because you these two sections to really capture the essence of the larger speech.

Introduction : Start with a strong hook—this could be a startling statistic, a compelling quote, or a relatable and captivating (or entertaining) anecdote— then briefly preview your main points to set the stage for your argument.

Conclusion : Reinforce your thesis with concise references to the the primary evidence you presented. End with a powerful closing statement that reminds your audience of why this topic is important. As suitable, you can also call your audience to action or leave them with something significant to ponder on their own.

Balancing Pathos, Logos, Ethos

Ensure a harmonious balance among logos (logical appeal), ethos (establishing your credibility and using evidence from credible sources and quotes or perspectives from credible authorities), and pathos (emotional appeal).

Checklist for Balancing Logos, Ethos, and Pathos

Here's a rubric, adapted from a real university writing rubric for persuasive speeches, that can help you elevate appeals to logos , ethos , and pathos in your speech.

• Is the thesis clear and specific?
• Is the thesis supported by strong reasons and credible evidence?
• Is the argument logical and well organized?
• What are the speaker’s qualifications?
• How has the speaker connected him/herself to the topic being discussed?
• Does the speaker demonstrate respect for multiple viewpoints, and respond to them with thoughtful arguments?
• Are sources credible?
• Are tone, style, and word choice appropriate for the audience/purpose?
• Is the speech polished and written with care?
• Are vivid examples, details and images used to engage the listeners' emotions and imagination?
• Does the writer appeal to the values and beliefs of the listeners by using examples the audience can relate to or cares about?

Revise & Polish

Review your speech and revise for clarity, flow, sentence structure, and word choice.

Remember to use a voice and style consistent with making a speech, with the topic and subject matter, and the specific circumstances for your speech.

Remove any jargon or unnecessary details that might distract from your message.

Sharpen your arguments, making sure they are clear, concise, and compelling.

Practice the Delivery

Dedicate ample time to practicing what it will be like giving your speech. Focus on mastering the tone, pace, and volume of your delivery. If you have time limits on the speech, be sure to time your delivery as well, and make any needed adjustments. Consider body language, eye contact, and gestures, as these non-verbal cues can significantly impact your speech's effectiveness.

The more comfortable and familiar you are with your speech, the more confidently you'll present it.

Also, being nervous, for lots of people, is normal. Practice will help; with better command of your speech you'll feel more confident. Also, practicing your delivery with a friend who can listen and give you some feedback is good way to catch helpful adjustments.

Final Thoughts

Finding a topic you like and one that your audience will be interested in is a critical foundation for an effective persuasive speech. It will also help you stay motivated and get more out of the experience!

Just remember that investing in some extra research, some thoughtful organization, anticipating counterarguments, and artfully weaving in ethos and pathos alongside a strong line of evidence-based arguments ( logos ) will help you elevate your speech and your learning experience.

With the insights we've just shared, you're more than ready to turn what is often a rote class exercise into something far more artful. In addition, your effort will help prepare you for college — for debating, editorial writing, legal argumentation, public policy advocacy, public speaking, and even running for ASB President!

If you're interested in taking on the challenge of more advanced research and persuasive writing, or even projects that involve scholarly publication, be sure to reach out to a Crimson Education Advisor for information on ways to get connected to advanced online courses and any number of cool capstone and research projects that will also connect you to networks of motivated young scholars and top-notch research and writing mentors.

About the Author

Keith Nickolaus

Keith Nickolaus is a former educator with a passion for languages, literature, and lifelong learning. After obtaining a B.A. from UC Santa Cruz and exploring university life in Paris, Keith earned his Ph.D. in Comparative Literature from UC Berkeley, and then worked for 16 years in K12 education before setting up shop as a freelance writer.

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Columbus Mayor Andrew Ginther gave his State of the City address. Here are the highlights

Columbus Mayor Andrew J. Ginther on Tuesday evening outlined his vision for Ohio's largest city and priorities for his third term: public safety; inclusive, affordable neighborhoods; and an expanded, equitable and affordable transportation system.

Here are the highlights from the mayor's prepared remarks for his State of the City address:

Using cameras to enhance Downtown security

The mayor discussed a plan to allow police to connect to a network of hundreds of privately owned Downtown security cameras to monitor city streets and potentially inside areas of properties by 2025 in a bid to fight crime.

"These cameras show what’s happening as events are unfolding, before our cruisers arrive at the scene, and this intel has proven invaluable in achieving the best possible use of our officers' time and delivering the best possibleresults for our residents," the mayor told a crowd of more than 100 people at the Lincoln Theatre in the historic King-Lincoln Bronzeville neighborhood.

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Mayor pushes for moving away from auto dependence

Ginther also hit on familiar themes such as growth and the ongoing zoning overhaul.

"For nearly 100 years, the growth of our city has been centered around the automobile — which paved the way for a car-centric transportation system," Ginther said.

He questioned if that would be sustainable, especially with 1 million new residents projected to live in the region over the next 25 years.

"Does anyone want to see a million more cars on the road?" he asked.

Zoning plan tied to LinkUS transit effort

The mayor cited his expansion of tax abatements from certain neighborhoods in need of modern housing options to the entire city earlier this year. In discussing the expansion of tax-abated properties, he said: "Everybody needs to do their fair share."

The city's proposed new zoning plan calls for packing taller buildings, many presumably tax-abated, than is currently allowed along major transportation corridors, and eliminating expensive off-street parking requirements for developers. The hope is that residents will forego cars and use public transportation, such as the planned "LinkUS" comprehensive transportation plan.

"It’ll create a new, improved and affordable mobility system across central Ohio by installing at least five 'rapid transit lines' starting along West Broad, East Main and Olentangy River Road – some of our major growth corridors," Ginther said. "Bus Rapid Transit – or BRT, for short – offers an experience that feels like light rail, moves as quickly as light rail, and can be up to seven times less expensive to build, when you look at the cost-per-mile."

Crime Gun Intelligence Center improving safety

As he did during his successful reelection campaign last year, Ginther highlighted public safety as a major concern and top priority. He noted that homicides in Columbus year-to-date are currently running at an eight-year low, despite the five homicides over a particularly violent weekend .

He also noted that the rate at which homicides are solved is running at around 90% thanks to improved police-community relations and members of the public giving tips to police.

"We will not allow a small number of people to destroy our sense of community," he said. "We will not be deterred from seeking progress or improvement to protect lives and livelihoods throughout Columbus."

The mayor highlighted a new Crime Gun Intelligence Center — a partnership between the city, state and federal Bureau of Alcohol, Tobacco, Firearms and Explosives, that can trace a gun within 48 hours, down from up to 50 days in the past. Next year, the city will also start construction on the new Hilltop Substation along Sullivant Avenue.

"And we recently started readying the site of the new Real Time Crime Center and Public Safety Campus in North Linden — an emerging hub of actionable intelligence," Ginther said.

Ginther periodically paused his speech to show short montage videos concerning city initiatives and featuring city residents, with topics including crime and trasportation goals.

The site of the address, which was the first in-person State of the City Ginther has given since before COVID in 2020, was also the scene of a very large police presence. At least two dozen uniformed officers and several plainclothes officers were present, putting the police to audience member ratio at close to 1-to-4. Much of the police display of force was outside the theater, with rows of bicycle officers greeting attendees as they exited.

Mayor optimistic in call to action

"We want everyone in this community to see themselves in our city’s future, and I am truly excited about all that lies ahead," Ginther said. "We will continue to focus on advancing safety, transit, and housing. Those are my top priorities."

Ginther dubbed the coming years as the city's "decade of action."

"It will require change, and it will require conviction, but this is a pro-growth community, and we believe the sky’s the limit in the City of Columbus. We don’t just want to get bigger; we also want to get better."

[email protected]

@ReporterBush

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France supports ICC decision to seek arrest warrants for Israeli prime minister and Hamas leaders

From CNN’s Xiaofei Xu

France broke away from its Western allies and expressed support for the International Criminal Court (ICC) after the court announced its decision to seek arrest warrants for Israeli Prime Minister Benjamin Netanyahu and Hamas leader in Gaza Yahya Sinwar.

“Regarding Israel, it will be up to the court's Pre-Trial Chamber to decide whether to issue these warrants, after examining the evidence put forward by the Prosecutor to support his accusations,” the French foreign ministry said in a statement issued late Monday. It added: “France supports the International Criminal Court, its independence, and the fight against impunity in all situations.”

Paris also said it has been warning “for many months” the need for strict compliance with international humanitarian laws and “in particular of the unacceptable level of civilian casualties in the Gaza Strip and the lack of humanitarian access,” the statement said.

The statement marks a major split between France's position and that of its Western allies, notably the United States, where President Joe Biden called the decision “ outrageous .”

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US blasts request by international court for arrest warrants for top Israeli officials. Here's the latest

From CNN staff

US President Joe Biden on Monday rejected the  International Criminal Court's arrest warrant requests  for Israeli leaders amid the ongoing war against Hamas.  

The ICC's request targets top Israeli officials and Hamas leaders.

“There is no equivalence between Israel and Hamas,” Biden said. “It's clear Israel wants to do all it can to ensure civilian protection. Let me be clear, what’s happening is not genocide.” 

The ICC's prosecutor Karim Khan rejected accusations by Israel and some of its allies questioning its independence, saying the request "is not a witch hunt, this is not some kind of emotional reaction to noise. It's a forensic process."

Here are some reactions to the arrest request:

• Israel's Prime Minister Benjamin Netanyahu said: "The prosecutor’s absurd charges against me and Israel’s defense minister are merely an attempt to deny Israel the basic right of self-defense. And I assure you of one thing: This attempt will utterly fail."
• Hamas also denounced the request , saying it “strongly condemns the attempts of the ICC Prosecutor to equate victims with aggressors by issuing arrest warrants against a number of Palestinian resistance leaders without legal basis.”
• The United Kingdom and Italy criticized the ICC's decision, while the Human Rights Watch (HRW) and a group of international legal experts supported the request.
• In the United States, US House Speaker Mike Johnson confirmed  House Republican leaders are looking at sanctions in response to the ICC's decision and Senate Minority Leader Mitch McConnell said the court "succeeded only in discrediting itself."

Here are more headlines from the region:

• Iran elections: Iran's presidential elections will take place June 28 following the death of Iranian President Ebrahim Raisi and his foreign minister in a helicopter crash.
• Palestinian displacement: More than 900,000 people, or about 40% of Gaza's population, have been displaced in the past two weeks as Israeli bombardment continues across much of the enclave, UN spokesperson Stephane Dujarric said.
• Top US official wraps up trip to Mideast: National Security Adviser Jake Sullivan on Monday wrapped up his visit to the Middle East during which he met with Israeli opposition leader Yair Lapid and members of the war cabinet, including Yoav Gallant and Benny Gantz.
• Israeli bombardment leaves 12 dead: At least 12 Palestinians were killed in an Israeli military bombardment of Beit Lahia in the northern Gaza Strip, according to local health officials. Residents and rescue workers said about 10 other people were trapped under the rubble of buildings that were flattened in the attack.

Biden rejects ICC arrest warrant request for Israeli leaders

From CNN's Sam Fossum

US President Joe Biden offered a full-throated rejection of the International Criminal Court's arrest warrant requests for Israeli leaders amid the ongoing war against Hamas.  

“Let me be clear, we reject the ICC’s application for arrest warrants,” Biden said at an event in the Rose Garden celebrating Jewish American Heritage Month.   “There is no equivalence between Israel and Hamas,” Biden said. “It's clear Israel wants to do all it can to ensure civilian protection. Let me be clear, what’s happening is not genocide.” 

Biden also acknowledged “the trauma” of October 7 and reiterated his “ironclad” commitment to Israel’s safety and security. And he promised not to rest until the hostages being held by Hamas are released.

The president also pledged his commitment to a two-state solution.

Biden and his top officials have said the creation of a Palestinian state with guarantees for Israel’s security is the only way to bring peace and stability to the Middle East.

Italian foreign minister calls court's move to seek arrest warrants for Israeli officials unacceptable

From CNN's AnneClaire Stapleton

Italian Foreign Minister Antonio Tajani said it's "unacceptable" that the International Criminal Court moved to seek arrest warrants for Israeli officials , including Prime Minister Benjamin Netanyahu, and senior Hamas officials on the charges of war crimes and crimes against humanity over the war in Gaza.

"It seems unacceptable to me that a government legitimately elected by the people in a democratic way is equated with a terrorist organization which is the cause of everything that is happening," Tajani said in an interview with Italian broadcaster Rete 4.

At least 12 dead in Israeli bombardment of Beit Lahia in northern Gaza, health officials say 

From CNN’s Abdel Qadder Al-Sabbah, Sarah El Sirgany and Sana Noor Haq 

At least 12 Palestinians were killed Monday in an Israeli military bombardment of Beit Lahia in the northern Gaza Strip, according to local health officials.

The strikes also injured 10 people, a spokesperson at the local Kamal Adwan Hospital told CNN. Residents and rescue workers say about 10 other people were trapped under the rubble of buildings that were flattened in the attack.

CNN video of the aftermath shows the concrete skeleton of destroyed buildings, with entire walls ripped through on several floors. Stone slabs and metal rods spill from the roof of the building as Palestinian men, women and children crowd near the site. Some hold their heads in their hands, while others search the debris for survivors. 

Ambulances from the Palestine Red Crescent Society (PRCS) could be seen slowly moving along demolished roads, in footage filmed for CNN. Rescue workers and citizens dug through smashed pieces of broken concrete. In one scene, emergency crews resorted to using a rope to pull up the body of a woman wrapped in a blanket. 

Israel’s military campaign in Gaza since the Hamas-led October 7 attacks has drained critical supplies and destroyed main highways. Fares Afana, the ambulance and emergency director for northern Gaza told CNN that emergency operations are “very difficult due to dwindling equipment.” 

One man who spoke to CNN from the scene said there were children trapped under the destroyed home of the Kahlout family. 

In recent days, the Israeli military has intensified attacks on several locations saying its soldiers "eliminated more than 200 terrorists, destroyed terrorist infrastructure and destroyed underground tunnels both from the ground and from the air" in northern Gaza.  

Author Salman Rushdie warns of Hamas-run "Taliban-like" Palestinian state

From CNN's Mia Alberti

Author Salman Rushdie believes that Hamas would take charge of a Palestinian state if one was to be formed now.

"I've been in favor of a separate Palestinian state most of my life. Since the 1980s. But if there was a Palestinian state now, it would be run by Hamas and we would have a Taliban-like state. A satellite state of Iran," he told public German broadcaster RBB24 this month.

"Is that what the progressive movements of the Western left want to create?" Rushdie said in an interview regarding the recent students protests in the US.

Rushdie said that "any normal person" would be shocked by the number of "innocent deaths" in Gaza, but he argued that pro-Palestinian demonstrators are failing to call out Hamas' actions.

"I think the demonstrators could also mention Hamas. Because it all started with them. And Hamas is a terrorist organization. And it's strange that a young progressive student organization supports a fascist terrorist group, because they do that in a way," he said.

The author, who has been targeted for his writing multiple times, also says that calls for a free Palestine become "problematic... when it descends into anti-Semitism and sometimes even support for Hamas."

McConnell: "The ICC has succeeded only in discrediting itself"

From CNN's Kristin Wilson and Morgan Rimmer

Senate Minority Leader Mitch McConnell says “the ICC has succeeded only in discrediting itself” by seeking an arrest warrant for Israeli President Benjamin Netanyahu.

“Since the immediate aftermath of October 7, Israel and allies and Jewish people around the world have faced pernicious efforts to equate a sovereign nation's self-defense with barbaric acts of terrorism,” he said in Monday’s floor remarks.

“But today, the most noxious attempt at moral equivalence comes from unelected international bureaucrats brandishing a contrived and perverted authority.”

“In the same breath, the self-aggrandizing prosecutor of the International Criminal Court applied for arrest warrants for both Hamas chief terrorists and Israel’s duly elected prime minister. It’s a damning development, but not for the supposed subjects of the applications.

McConnell also addressed the death of Iranian President Ebrahim Raisi in a helicopter crash over the weekend.

“The untimely death of the president of Iran does not change the underlying threats this regime poses to its own citizens the region and to the free world,” he said.

“I'd also like to extend my condolences to Iran's neighbors who still live under the constant threat of a regime that practices what it preaches. Death to Israel, death to America, war on international commerce, and chaos across the Middle East.

Meanwhile, other senior GOP senators running for leader also condemned the ICC's move regarding an arrest warrant for Netanyahu.

Senate Minority Whip John Thune, who is running to replace McConnell as GOP leader next Congress,  tweeted  that the move was “as unjustifiable as it is shameful."

Sen. John Cornyn, who is also running, condemned the ICC’s decision in his own  post  on X, calling it "illegitimate and unsubstantiated."

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