BUSI 600 From the Ohio Lottery case, answer the following...

From the Ohio Lottery case, answer the following questions:

  • Detail the overall research design in the Ohio Lottery case (See Exhibit OL1). What are the advantages and disadvantages of this design?
  • Evaluate the MET process (Exhibit OL-2). What are some of the strengths and weaknesses of the MET technique?
  • What measurement scales are used in the sample questions provided (Exhibit OL-3)? Why might the lottery attitude and lottery importance questions have presented the most challenge to the professional researchers?
  • Using text Exhibit 12-2, map out the likely quantitative instrument content.
  • The survey contained several questions that would alert the researchers that the participant was not taking the research process seriously (see case exhibit OL-3). Is this a good or a poor idea? Why?
  • Evaluate the MET discussion guide for the Ohio Lottery Research.

Answer & Explanation

Answer: Overall Research Design: The overall research design in the Ohio Lottery case was a combination of qualitative and quantitative research methods. The qualitative portion of the research included focus groups, interviews, and ethnography. The quantitative portion of the research included a survey. The main advantage of this design was that it allowed the researchers to gain a deep understanding of the target audience and their attitudes towards the lottery. It also allowed the researchers to collect data in a manner that was both accurate and measurable. One of the main drawbacks of this design was that it was time-consuming and expensive.

MET Process: The MET process was a three-step process used by the researchers to develop the survey for the Ohio Lottery Research. The first step was to conduct focus groups and interviews to identify key themes. The second step was to develop and refine the survey instrument itself. The third step was to analyze the survey data. The strengths of this technique included the ability to gain a deep understanding of the target audience and their attitudes towards the lottery, as well as the ability to collect data in a manner that was both accurate and measurable. The main weaknesses of this technique were the time and expense involved in conducting the research.

Measurement Scales: The sample questions provided in Exhibit OL-3 used a variety of measurement scales, such as Likert scales, open-ended questions, and semantic differential scales. The lottery attitude and lottery importance questions may have presented the most challenge to the professional researchers because they required the participants to think deeply about their attitudes towards the lottery, which can be difficult to measure accurately.

Quantitative Instrument Content: Using text Exhibit 12-2, the likely quantitative instrument content would include questions about the participants' demographics, such as age, gender, and income level, as well as questions about the participant's attitudes towards the lottery, such as how likely they are to play the lottery, how important they think it is, and what kind of lottery games they prefer.

Alerting Participants: Alerting the participants that they are not taking the research process seriously is a poor idea. This could potentially lead to biased responses, as participants may be less likely to provide honest answers if they feel they are being judged. Additionally, it could lead to a decrease in response rate, as participants may be less likely to complete the survey if they feel they are being monitored.

MET Discussion Guide: The MET discussion guide for the Ohio Lottery Research was a tool used by the researchers to guide their conversations with the participants. The guide contained questions designed to help the researchers understand the participants' attitudes and behaviors related to the lottery. It also contained prompts to help the researchers uncover additional information, such as the participants' interests, motivations, and values. The strengths of this guide included the ability to gain a deep understanding of the target audience, as well as the ability to customize the guide to the specific needs of the research project. The main weaknesses of this guide were that it was time-consuming and expensive to create, and that it may have been difficult for the researchers to keep the participants engaged in the conversation.

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Ohio Lottery Case Business Discussion

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Part 1: Thread 1. The primary goal of the thread is to thoroughly answer each of the case study questions. Some answers may require a paragraph-style response, whereas others will be best answered with a table or bulleted points. Use the response style that is most appropriate to answer the individual question while ensuring the following are met:

  2. Each thread will consist of 900 words that answer all the assigned case study questions, include 1 biblical application/integration (no more than 10% of the total response) and across all the questions use at least 5 different peer reviewed sources.  

3. Each case has multiple questions and each question response must be supported with at least 1 peer-reviewed source.

  4. Use proper grammar and current APA format.

From the Ohio Lottery case, answer the following questions:

  • Detail the overall research design in the Ohio Lottery case (See Exhibit OL1). What are the advantages and disadvantages of this design?
  • Evaluate the MET process (Exhibit OL-2). What are some of the strengths and weaknesses of the MET technique?
  • What measurement scales are used in the sample questions provided (Exhibit OL-3)? Why might the lottery attitude and lottery importance questions have presented the most challenge to the professional researchers?
  • Using text Exhibit 12-2, map out the likely quantitative instrument content.
  • The survey contained several questions that would alert the researchers that the participant was not taking the research process seriously (see case exhibit OL-3). Is this a good or a poor idea? Why?
  • Evaluate the MET discussion guide for the Ohio Lottery Research.

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Post one thread of at least 800 - 1000 words 

Then post two (2) replies of at least 450–600 words 

For each thread, there are multiple questions based off the case study; each question response must be supported with at least 1 peer-reviewed source.Each thread must also include 1 biblical application/integration.

 Each response must be supported with at least 2 peer-reviewed sources and include 1 biblical application/integration.

 Note that the biblical application/integration cannot be more than 10% of the thread or replies.

From the Ohio Lottery case, answer the following questions:

  • Detail the overall research design in the Ohio Lottery case (See Exhibit OL1). What are the advantages and disadvantages of this design?
  • Evaluate the MET process (Exhibit OL-2). What are some of the strengths and weaknesses of the MET technique?
  • What measurement scales are used in the sample questions provided (Exhibit OL-3)? Why might the lottery attitude and lottery importance questions have presented the most challenge to the professional researchers?
  • Using text Exhibit 12-2, map out the likely quantitative instrument content.
  • The survey contained several questions that would alert the researchers that the participant was not taking the research process seriously (see case exhibit OL-3). Is this a good or a poor idea? Why?
  • Evaluate the MET discussion guide for the Ohio Lottery Research.

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COMMENTS

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