business plan cyber cafe

Cyber Cafe Business Plan Template & Guidebook

A successful cafe business plan is essential for aspiring entrepreneurs who want to turn their vision into a reality. Finding the right template and guidebook can be challenging and time-consuming. Luckily, the #1 Cyber Cafe Business Plan Template & Guidebook offers an all-in-one solution for those looking to start a profitable cafe business. This comprehensive template provides expert advice, analysis, and actionable steps to create a successful business plan that is tailored to your unique needs. Whether you're planning to open an internet cafe or a coffee shop, this guidebook has everything you need to make your dreams a reality.

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• How to Start a Profitable Cyber Cafe Business [11 Steps]
• 10+ Best & Profitable Cyber Cafe Business Ideas [2023]
• List of the Best Marketing Ideas For Your Cyber Cafe Business:

How to Write a Cyber Cafe Business Plan in 7 Steps:

1. describe the purpose of your cyber cafe business..

The first step to writing your business plan is to describe the purpose of your cyber cafe business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a cyber cafe business:

Our mission at the Cyber Cafe is to provide our customers with an enjoyable atmosphere where they can take advantage of the latest technology and connect with each other through their shared interests. We strive to create a safe, secure and welcoming environment that encourages creativity, collaboration and innovation. We will also promote responsible use of technology by offering educational services and activities that highlight the potential of the computer age.

2. Products & Services Offered by Your Cyber Cafe Business.

The next step is to outline your products and services for your cyber cafe business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your cyber cafe business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your cyber cafe business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your cyber cafe business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

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4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a cyber cafe business?

The equipment, supplies, and permits needed to run a Cyber Cafe business include:

• Computer systems
• Internet connection
• Networking equipment
• Furniture (tables, chairs, etc.)
• Beverage and snack items
• Business license from local government authority
• Permit to sell alcoholic beverages (if applicable)
• Fire safety compliance certificate

5. Management & Organization of Your Cyber Cafe Business.

The second part of your cyber cafe business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your cyber cafe business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Cyber Cafe Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a cyber cafe business varies based on many different variables, but below are a few different types of startup costs for a cyber cafe business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your cyber cafe business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your cyber cafe business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your cyber cafe business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Cyber Cafe Business Plans:

Why do you need a business plan for a cyber cafe business.

A business plan is an essential tool for a cyber cafe business. It provides structure and guidance to help the business focus on its objectives, set growth strategies, define tactics to achieve them, and measure progress towards the goals. A good business plan helps entrepreneurs to identify potential risks and develop a plan to mitigate these risks. It also serves as an important communication tool for prospective lenders, investors and partners.

Who should you ask for help with your cyber cafe business plan?

You should ask for help from a business consultant or a small business advisor. They can help you create a comprehensive plan that takes into account potential risks, costs, goals and objectives. They can also provide important guidance on how to market your business, secure funding and handle legal issues.

Can you write a cyber cafe business plan yourself?

Yes, it is possible to write a cyber cafe business plan yourself. Writing a business plan requires careful research, planning and analysis. You should consider the purpose of your cafe, potential customers, the business model, your legal structure and financial needs in order to create an effective business plan. Additionally, you will need to identify any competitors you may have, consider pricing strategy and develop a marketing plan. It is important that you review the relevant laws and regulations in your area for setting up a cyber cafe. Once you have done your research you can begin writing your plan. Ultimately, the goal of your business plan should be to provide a clear outline for the future of your business.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Home » Sample Business Plans » Technology

How to Write an Internet Café Business Plan [Sample Template]

Are you about starting an internet cafe ? If YES, here is a complete sample internet cafe business plan template & feasibility report you can use for FREE . Since the advent of the internet, a lot of other big things have happened to information technology. You too can begin to look at ways to tap into the vast opportunity that exists in this industry. One of the hurdles that is readily needed to be scaled when you are looking to start an internet cafe business is research.

To a very large extent, you will need to carry out some extensive research. This is so that you know what is required of you in the venture that you plan to embark on. Yet another thing that you will need to look at is the business plan aspect. Here below is a sample internet café business plan;

A Sample Internet Café Business Plan Template

1. industry overview.

The internet café line of business is one business that irrespective of the change in trends, is still managing to survive especially when the business is well positioned in a location like airports, campus, public facilities or hotels et al. Simply put, an Internet café, which is also known as a cybercafé, is a place which provides Internet access to the public, usually for a fee.

Most internet cafés usually provide snacks and drinks, hence the café in the name. In an internet café, the fee for using a computer that is connected to an internet facility is usually charged as a time-based rate. The internet café or cyber cafe phenomenon in the united states was started in July 1991 by Wayne Gregori in San Francisco when he began SFnet Coffeehouse Network.

Gregori designed, built and installed 25 coin operated computer terminals in coffeehouses throughout the San Francisco Bay Area. The café terminals dialed into a 32 line Bulletin Board System that offered an array of electronic services including FIDOnet mail and, in 1992, Internet mail.

But the first public, commercial American Internet café was conceived and launched by Jeff Anderson in August 1994, at Infomart in Dallas, Texas and was named The High Tech Cafe. After then, three other internet cafés subsequently opened in the East Village neighborhood of New York City: Internet Cafe opened by Arthur Perley, the @ Cafe, and the Heroic Sandwich.

So also in 1996, the Internet café Surf City opened in downtown Anchorage, Alaska. The Internet Café / Cyber Cafe industry is indeed a large industry and there is hardly any airport (international) that you won’t find an internet café that you can either connect your gadget through their Wi-Fi or log on to their computer to surf the net while you wait for your flight.

Though for some players in this industry would prefer to build their call centers in places where they can maximize profits; countries like India, China and The Philippines readily comes to mind

One good thing about starting an internet café business is that, aside from the fact that people will come in to browse the internet and carry out their jobs; you can also generate enough income by engaging in the sale of coffee and snacks.

So all you need to do if you want to maximize your internet café business is to strategically position the business and you will be amazed at the rate people troop to your internet café, not only those that want to browse the internet, but also those who may just want to hang out with friends over a cup of coffee and snacks.

2. Executive Summary

Planet One Cyber Café®, LLC is a one stop, standard and licensed internet café and coffee shop that is fully equipped with the latest technology in the cyber café industry. Our cyber café will be located in the heart of Inglewood, Los Angeles – California, U.S and we are positioned in a location with the right demographic compositions of people who are regular users of public cyber café.

Planet One Cyber Café®, LLC will operate as a standard cyber café where clients are expected to surf the internet at the speed of light, make internet phone calls, conduct teleconference, and scan and send documents online. We also engage in the sale of snacks and coffee, operating a full fledge business center and the sale of data bundle and call cards for various telecommunication providers.

Our business goal is to work towards becoming one of the leading cyber café brands in the whole of Los Angeles and in the nearest future compete with the leaders in the industry not only in the United States but also in the global stage.

We are not ignorant of the fact that building a standard and world class internet café from the scratch requires huge capital base especially for the purchase of world – class and up – to date internet equipment (server, and computers) and software applications et al, which is why we have perfect plans for steady flow of cash.

We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry. We are well – staffed and well – equipped to run a 24 hours a day and 7 days a week cyber café with a well – planned shift system.

We will ensure that all our employees are selected from a pool of qualified and customer centric people in and around Los Angeles – California and also from any part of the United States. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with other players in the United States and throughout the globe.

At Planet One Cyber Café®, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Planet One Cyber Café®, LLC is owned by Garry Boston and his wife Geraldine Boston. Geraldine Boston is a certified cyber café administrator; she has over 15 years of experience in the internet café / cyber cafe industry. Her husband Garry Boston will be the administrative head of the business. He has an MBA from University of California and he has occupied senior managerial roles before joining his wife to start Planet One Cyber Café®, LLC.

3. Our Products and Services

Planet One Cyber Café®, LLC is going to offer varieties of services within the scope of the internet café / cyber café industry in the United States of America. Our intention of starting our internet café in Inglewood – Los Angele is to make profits from the internet café / cyber café industry and we will do all that is permitted by the law in the US to achieve our aim and business goals.

Our business offering are listed below;

• Providing fast and secured internet browsing services
• Providing cheap and secured international internet calls
• Providing fast and secured teleconference services
• Providing document scanning and photocopy services
• Sale of soft drinks, coffee and snacks
• Sale of call cards, and internet bundles from various telecom service providers
• Providing related internet café advisory and consultancy services

4. Our Mission and Vision Statement

• Our vision is to become the number one public cyber cafe in the whole of Los Angeles, California within the first five years of starting the business.
• Our mission is to build a world class and well equipped public cyber café brand that will become the preferred choice for a wide range of client ranging from individual client to corporate organizations in the Los Angeles – California.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Planet One Cyber Café®, LLC will build a solid business structure that can support the growth of our internet café business. We will ensure that we hire competent hands to help us build the business of our dream.

The fact that we want to become one of the leading cyber café brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Planet One Cyber Café®, LLC;

• Chief Executive Officer

Cyber Café Manager / Cyber Café Supervisor

Admin and HR Manager

• Marketing and Sales Executive
• Customer Care Officer / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for managing the daily running of the cyber café, including sourcing equipment, effective resource planning and implementing cyber café strategies and operations;
• Carries out needs assessments, performance reviews and cost/benefit analyses;
• Responsible for setting and meeting performance targets for speed, efficiency, sales and quality;
• Ensures all relevant communications, records and data are updated and recorded;
• Advises clients on products and services available;
• Liaises with supervisors, team leaders, operatives and third parties to gather information and resolve issues;
• Maintains up-to-date knowledge of industry developments and involvement in networks;
• Coordinates staff recruitment, including writing vacancy advertisements and liaising with HR staff;
• Reviews the performance of staff, identifying training needs and planning training sessions;
• Records statistics, user rates and the performance levels of the cyber café and preparing reports;
• Handles the most complex customer complaints or enquiries;
• Responsible for organizing staffing, including shift patterns and the number of staff required to meet demand;
• Responsible for coaching, motivating and retaining staff and coordinating bonus, reward and incentive schemes;
• Responsible for forecasting and analyzing data against budget figures on a weekly and/or monthly basis.

Information Technologist

• Manages the organization website and serve room
• Responsible for continuous update of our online security platform
• Ensures that our payment platform is secured 24 / 7
• Responsible for installing and maintenance of “Private Automated Business Exchanges” (PABX), telephones, computer software and hardware for the organization
• Manages logistics, Web servers and POS (point of sale) systems
• Responsible for continuous upgrade and maintenance of IT systems
• Responsible for generating tickets for the cyber café
• Handles any other technological and IT related duties.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of studio equipment by completing preventive maintenance requirements; calling for repairs.
• Defining job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Facilitates and coordinates strategic sessions.
• Works directly with clients in a non-advising capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
• Oversees the smooth running of the daily office activities.

Marketing and Sales Executive (Business Developer)

• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies business opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of music projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients and music artists
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Help to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executives / Front Desk Officer

• Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Distributes mails in the organization
• Handles any other duties as assigned my the line manager

6. SWOT Analysis

We very much know the importance of knowing the areas we are good at and the areas that we struggle with.  That is the reason why Planet One Cyber Café®, LLC employed the services of a core professional in the area of cyber café consulting and business structuring to assist the organization in building a standard cyber café that can favorably compete with other leading cyber café brands in the United States of America and the world at large.

Part of what the business consultant did was to work with the management of the company in conducting a SWOT analysis for Planet One Cyber Café®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Planet One Cyber Café®, LLC;

Our core strength lies in our service offerings, the power of our team and the state of the art cyber café equipment and software applications that we have – fast, secured and reliable internet. We have a team that can go all the way to give our clients value for their money.

We are well positioned in the heart of Inglewood, Los Angeles and we know we will attract loads of clients from the first day we open our cyber café for business.

As a new cyber café in Los Angeles, it might take some time for our organization to break into the market and attract some well – established corporate clients; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into the promotion of our business the way we would want to.

• Opportunities:

The opportunities in the cyber café / internet café industry are massive especially in Los Angeles, and we are ready to take advantage of any opportunity that comes our way.

The truth is that with the advancement of technology and cheaper internet data bundles, it is now easier for organizations to conduct their teleconference from their office and for individuals to purchase internet bundle and browse on their mobile gadgets (smart phones, tablets and pads).

So also, just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new cyber café in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

It is known fact that cyber cafés are a natural evolution of the traditional café. As a matter of fact, cafés started as places for information exchange, and have always been used as places to read the paper, send postcards home, play traditional or electronic games, chat to friends, find out local information.

As Internet access is in increasing in demand, many pubs, bars and cafés have terminals, so the distinction between the cyber café and the traditional café is eroded. For instance, in some, countries in Europe, the number of pure cyber cafés is decreasing since more and more normal cafés offer the same services.

However, there are European countries where the total number of publicly accessible terminals is also decreasing. Germany is one good example of such countries where publicly accessible terminal is on the decrease. The reason for this trend is a combination of complicated regulation, relatively high Internet penetration rates, the widespread use of notebooks and PDAs and the relatively high number of wireless internet hotspots.

Lastly, while most cyber cafés are privately own businesses, many have been set up to Help Bridge the ‘digital divide’, providing computer access and training to those without home access. For example, the uk government has supported the setting up of 6000 telecentres.

8. Our Target Market

One of the things that make businesses breakeven is the number of clients that command per time. This is one of the reasons why we will leave no stone unturned in seeing that we get the right words out there to people about what we are doing.

The target market for the cyber café / internet industry is all encompassing because of their service offerings. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know will need our services.

We have conducted our market research and survey and we will ensure that our cyber café attracts the kind of clients we would love to work with. Below is a list of the people and organizations that we have specifically market our services to;

• Corporate organizations (basically for teleconference and similar web meetings)
• All adults in the locations where our internet café is located
• Students who would need internet facility to fill forms online and to make photocopies and scan documents
• Job applicants who would need to fill online applications and to forward their CVs and documents
• All coffee lovers in Inglewood – Los Angeles, California
• All online gamers in Inglewood – Los Angeles, California
• People with smart phones, tabs and pads who would want to purchase internet bundles and call cards.

Our Competitive Advantage

We are mindful of the fact that there will always be stiff competition in the cyber café / internet café industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Planet One Cyber Café®, LLC might be a new entrant into the cyber café / internet café industry in the United States of America, but we are coming into the industry with core professionals and of course a standard world – class cyber café with the latest equipment and software applications  in the industry. We are well – positioned in Inglewood Los Angeles – California.

Our complimentary services – fully functional business center and coffee and snacks bar will enable us attract loads of customers per time in our cyber café.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category ( startups cyber café businesses ) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

It is the duty of anyone going into business to identify how he/she intends to generate startup funds. It is for this reason that  Planet One Cyber Café®, LLC is established with the aim of maximizing profits in the internet café / cyber café industry and we are going to go all the way to ensure that we do all it takes to attract our target market.

Planet One Cyber Café®, LLC will generate income by offering the following services;

10. Sales Forecast

One thing is certain when it comes to cyber café services; it is always cheaper and reliable for small businesses and start – ups to carry out teleconference or web meetings. This goes to show that any cyber café that is well – equipped and well positioned will always attract corporate clients and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Inglewood – Los Angeles, California and beyond and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Inglewood to the whole of Los Angeles – California.

We have been able to critically examine the cyber café market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – CA.

Below is the sales projection for Planet One Cyber Café®, LLC, it is based on the location of our business and other factors as it relates to cyber café start – ups in the United States;

• First Fiscal Year-: $75,000
• Second Fiscal Year-: $150,000
• Third Fiscal Year-: $350,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same internet café services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We will work really hard to see that we attract the type of sales and leads that will make us break even at all times. Cyber café business is not a business that you have to go out there to retail products which is why we must do all we can to maximize any opportunity that comes our way to attract people to patronize of cyber café and coffee bar.

Our sales and marketing team will be recruited based on their vast experience in the cyber café / internet café industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent service delivery (fast, reliable and secured internet access) speaks for us in the market place; we want to build a standard and well equipped cyber café that will leverage on word of mouth advertisement from satisfied clients.

Our business goal is to build our cyber café business to become the number one choice in the whole of Los Angeles – California which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the Inglewood, Los Angeles, but throughout California as well.

Planet One Cyber Café®, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our cyber café by sending introductory letters alongside our brochure to, residence, organizations and key stake holders in Los Angeles and other parts of the U.S.
• Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local internet café relevant expos, seminars, and fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver top notch services (for teleconference and web meetings)
• Leverage on the internet to promote our business
• Engage in direct marketing approach
• Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the cyber café / internet café industry by storm which is why we have made provisions for effective publicity and advertisement of our cyber café.

Below are the platforms we intend to leverage on to promote and advertise Planet One Cyber Café®, LLC;

• Place adverts on both print and electronic media platforms
• Sponsor relevant TV shows and radio programs
• Maximize our official website to promote our business
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat,  Badoo, Google+  and other platforms (music online forums) to promote our business.
• Offer Pro Bono services to Non – profits Organizations as part of our community social responsibility
• Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – CA
• Distribute our fliers and handbills in target areas
• Contact corporate organizations, schools, Non – Profits Organizations and start – ups by calling them up and informing them of Planet One Cyber Café®, LLC and the services we offer
• Advertise our cyber café business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars / buses and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

We do not want to overprice ours services, and that is why we will go around and sample the price system of other businesses like our internet cafe business. The nature of internet café services makes it easier for operators in this industry to charge her clients fees based on the number of hours / time spent; usually this fee is charged based on the discretion of the cyber café.

At Planet One Cyber Café®, LLC we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises who engage our services to help them organize teleconference or web meetings / webcast et.

• Payment Options

At Planet One Cyber Café®, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a cyber café business; it might differ in other countries due to the value of their money.

The bulk of the money that is expected to be spent when setting up a cyber café is in the purchase of equipment and of course leasing / renting a standard facility. However, this is what it would cost us to start Cosmos Call Center Agency, LLC in the United of America;

• The Total Fee for incorporating the Business in Los Angeles, California – $750.
• The budget for Liability insurance, permits and license – $2,500
• The Amount needed to acquire a suitable Office facility with enough space for standard cyber café in a business district 6 months (Re – Construction of the facility inclusive) – $120,000.
• The Cost for equipping the cyber café (telephone boxes, headsets, server room, computers, software applications, “Private Automated Business Exchanges” (PABX),printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $70,000
• The Cost of Launching our official Website – $600
• Budget for paying  at least 3 employees for 3 months and utility bills – $80,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous – $1,000

Going by the report from the research and feasibility studies conducted, we will need about $350,000 to set up a medium scale but standard call center in the United States of America.

Generating Funding / Startup Planet One Cyber Café®, LLC

Planet One Cyber Café®, LLC is going to start as a family business that will be solely owned and managed by Garry Boston and his wife Geraldine Boston. Both of them will be the financial of the business, but may likely welcome other partners later, which is why they have decided to restrict the sourcing of his start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Planet One Cyber Café®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to equip our cyber café facility with state of the equipment, technology and software applications.

Planet One Cyber Café®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Renting of Office cum Call Facility: Completed
• Setting Up Of The Cyber Café Facility: In Progress
• Intellectual Property Protection and Trademark: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed call center equipment, software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry: In Progress

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How to write the business plan for an internet cafe

Are you looking to start an internet cafe? Or maybe you already have one and want to grow, raise financing or improve your profitability. Either way, a well-written business plan is crucial to your business' success!

This in-depth guide will detail why writing a business plan for an internet cafe is important, what information you need, what it should contain and look like, as well as the tools available to help you write your plan.

By the end of this guide, you will be ready to create a comprehensive and professional business plan for your internet cafe. Let’s get started!

On the menu:

Why write a business plan for an internet cafe?

Information needed to create a business plan for an internet cafe, how do i build a financial forecast for an internet cafe, the written part of an internet cafe business plan, what tool should i use to write my internet cafe business plan.

There are several reasons to write an internet cafe business plan. Below, we cover some of the most important ones!

To set objectives and a clear roadmap

Creating a business plan for an internet cafe is a great way to improve your chances of success as an entrepreneur.

Not only will it help you set objectives for the next 3 to 5 years, but it also forces you to take a step back and research all aspects of your proposed business thoroughly.

In essence, it helps startups realise whether or not their business idea is viable and existing internet cafes can evaluate their growth prospects based on the current economic climate, thereby giving a clear roadmap.

To compare financial forecasts and performance

Having a business plan with an up to date financial forecast allows you to regularly compare your actual performance against what was planned to recalibrate your internet cafe's financial forecasts accordingly.

This gives you visibility on your future cash flows and ensures your business remains agile and able to respond quickly when market conditions change or unexpected events arise.

To raise financing from investors and banks

Whether you are a startup or an existing business, writing an internet cafe business plan is a necessary step when looking for financing from a bank. The bank will use the plan to make sure that you can repay your loan.

A well-crafted business plan also helps equity investors and business angels understand what type of return on investment (ROI) they can expect if they invest in your internet cafe.

Having an understanding of why it is important to write a business plan for an internet cafe is the first step in creating one. Now, let's look at what information is needed to create a successful one.

Create your internet cafe business plan online!

Think your internet cafe business could be profitable? Find out how with a business plan!

Writing an internet cafe business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your plan!

Carrying out market research for an internet cafe

Conducting market research is essential for any business venture, and this is especially true when writing a business plan for an internet cafe.

Market research allows you to accurately forecast your potential revenues and gain insights into the needs of target customers.

It also helps to identify key competitors in the area, enabling you to develop strategies that will give your business an edge over existing cafes.

In addition, it provides valuable information about trends in consumer demand and helps businesses understand what products or services they should focus on offering.

Furthermore, market research can help you determine the best location for your cafe and ensure that you are able to reach out to as many potential customers as possible.

Developing the marketing plan for an internet cafe

When developing a marketing plan for an internet cafe, it is important to include a precise budget for marketing activties in your financial forecast.

This budget should be detailed and address both customer service initiatives aimed at retaining existing customers, and promotional activities aimed at acquiring new ones.

The staffing and equipment needs of an internet cafe

It is also important to consider the recruitments and investments required before you start writing your internet cafe business plan, as this will also be needed when creating your financial forecast.

You will need to identify all the investments required such as the computers and software licences, your point of sales system, etc.

Additionally, thinking about recruitment plan will ensure you have the right staff members to run the business and a clear idea of the costs involved (salary, cost of recruitment and training, etc.).

Once you have gathered all the information needed to create a business plan for an internet cafe, it is time to move on to creating a detailed financial forecast. Let's see what this involves.

An internet cafe financial forecast includes four key components:

• The profit and loss statement, which shows how much money you made or lost
• The balance sheet, which shows what you own and owe
• The cash flow statement, which shows money coming in and out of your business
• The sources and uses table, which explains where your money is coming from

Let's have a look at these in more detail.

The projected P&L statement

The projected P&L statement shows the expected profitability of your internet cafe for the next 3 or 5 years.

This also helps investors decide whether it is worth investing in your business or not. They can calculate ratios based on this data.

The projected balance sheet of your internet cafe 

An internet cafe balance sheet shows what the cafe has (assets) and what it owes (liabilities) and how much value has been created for the owners and shareholders (equity).

This is important because lenders, investors, and especially business owners such as yourself can use this information to see if the cafe is adequately capitalised.

Your balance sheet will reveal how much short term and long term debt you cafe has and how much cash is available to honour them.

The projected cash flow statement

The cash flow statement for an internet cafe shows how much money is coming in and going out of the business.

It is useful to have one because it helps you know how much money your cafe will make over time and if any changes need to be made to keep the business afloat.

This statement also helps you plan by showing you what outgoings will come up in the future, so you can budget accordingly. This saves you from having to panic and arrange expensive overdrafts or loans at the last minute.

The initial financing plan

The initial financing plan also called the sources and uses table, is an important form of planning when starting an internet cafe.

It helps you figure out how much money you need to start the cafe by listing initial expenses (uses) and where that funding will arise from (sources).

Initial expenses for an internet cafe could include assets such as computers, desks and tables.

Now that we have reviewed the financial forecast for your internet cafe business plan, let's move on to discuss the written part of your plan, which is equally important as it provides the context needed to understand your numbers.

The written part of an internet cafe business plan usually consists of 7 comprehensive sections.

From crafting an executive summary to presenting your financials, let's have a look at each of the key sections that compose a business plan.

1. The executive summary

When writing the executive summary section it is important to provide an overview of the business, the market, and key financials.

Start with a brief introduction of the business, its name and location, how long it has been in operation, and what makes your business unique. Mention any services or products you plan to offer that separate you from the competition (for example you might offer coffee and pastries on top of the basic internet access).

Outline the size of the market for internet cafes in your local area, any current trends, and potential growth opportunities. Analyze how your business can take advantage of those opportunities to increase sales and profits.

You should also include a summary of your key financial figures such as anticipated revenues, projected profits, funding needs, and cash flows. Explain why these financial factors make financing your business a sound decision for banks or investors.

Finally, you should state the amount of funding that your business requires.

2. The presentation of the company

Outline the legal structure used for your internet cafe (limited liability company, sole trader or partnership for example). Also, mention what percentage of the business each partner owns.

Location is another important factor to consider when creating an internet cafe plan. Make sure to include information about potential customers in the area, local accessibility, and how many people will be served by the cafe.

Additionally, it is beneficial to list any potential restrictions or regulations that may impact the operation of the cafe.

Similarly, you should also include information about the management team in your presentation. Provide a brief overview of each member's responsibilities and qualifications, as well as why they are uniquely qualified to lead the company and how they met.

3. The products and services section

The products and services section of an internet cafe business plan is one of the most important components for any potential investor or lender.

This section should provide a detailed overview of the specific types of goods and services that will be offered at your internet cafe.

A clear description can help convince investors that your business has what it takes to succeed in this competitive industry.

In addition, this section should explain how these products and services will meet the needs of customers in your area.

For example, if you are planning to offer a variety of speciality coffee then you should include information about why these drinks are unique compared to other internet cafes or businesses.

If you plan on providing food items such as sandwiches or pastries, then you must detail how they will be prepared and served to give customers an enjoyable experience as this might be difficult to do in front of multiple computer screens.

4. The market analysis

Knowing the size and demographic of the potential customer base, who your competitors are and what advantages you might have over them, what legal considerations must be taken into account, and so on will all be key elements in ensuring that an internet cafe business is a success.

Also, be sure to outline any special features or amenities that may set your cafe apart from others in the area. This could include nearby parking spaces and excellent transport links.

This data should be presented clearly and concisely to give readers the confidence that they need to proceed with any potential investment. Using charts and graphs will improve the quality of this section.

5. The strategy section

When writing the strategy section of your internet cafe business plan, you should explain your competitive edge, pricing strategy, marketing plan, milestones and risks and mitigants.

It is important to provide the reader of the business plan with clear insight into how your cafe will be able to gain an advantage over competitors in terms of service quality or price point.

Additionally, a well-defined pricing structure must be outlined so that potential investors understand where profits will come from as well as any discounts or promotions that may be offered.

For example, you could offer a free coffee to anyone using your internet cafe for two hours or more.

Furthermore, it is essential for success to develop a comprehensive marketing plan which outlines how customers will become aware of the internet cafe (flyers, search engines, email marketing, etc.).

Including specific milestones can help demonstrate the progress made so far and the goals you set for the coming years.

The strategy section should also address any foreseeable risks to the success of the business, as well as strategies for mitigating those risks.

6. The operations section

The operations section of an internet cafe business plan should include detailed information about your staffing team, their roles and responsibilities, and a recruitment plan.

It is important to include the roles that will be fulfilled by each staff member, as well as what qualifications they should possess to be suitable for the role. The recruitment plan should include details of how the staff will be sourced and trained.

The opening hours of the internet cafe should also be included in the business plan. Ensure that there are enough operational hours to cover customer demand, whilst making sure that the cafe remains profitable.

The business plan should also include details about any key assets or intellectual property that the cafe needs to operate. This might include hardware such as computers, printers and routers, software licensing agreements, and any other digital or physical property that the internet cafe needs to function.

Finally, it is important to include details about the suppliers that your business plans to work with. It should cover who they are, what services or products they provide, and the cost of their goods or services.

7. The presentation of the financial plan

This is where you will present the financial forecast that we talked about earlier in this guide.

Now that you have a good understanding of the content required for an internet cafe business plan, let's look at some of the tools available to help create it.

These tools can make the process easier and more efficient, allowing time to focus on other aspects of your business.

You have three main solutions to write an internet cafe business plan:

Create your internet cafe plan using Word or Excel

Hire a consultant to write your internet cafe business plan, use an online business plan software for your internet cafe plan.

Using Excel and Word to create an internet cafe business plan can be a potential solution.

The main benefit of using Excel and Word to create a business plan is that it is cost-effective because both applications are widely available.

However, it can be hard for a business owner to create an accurate financial forecast without making mistakes unless they have extensive accounting and financial modelling experience. This could lead to potential investors not believing the figures of the financial forecast.

Furthermore, it can be a very long and tedious process to create a financial forecast in Excel and hard to keep the forecast up to date. Word also presents its challenges, as the document must be formatted manually once written.

Outsourcing the internet cafe business plan to a consultant or accountant can be an attractive option for entrepreneurs who lack the time and expertise to craft their plans.

Consultants are accustomed to writing business plans and have the experience needed to create financial forecasts without errors.

Furthermore, they may be able to provide advice on how best to structure the business plan to appeal to investors and banks.

On the other hand, outsourcing a business plan is expensive (budget at least £1,500 or $2,000), especially if changes are needed during the process.

Additionally, most consultants aren't experts in internet cafe business planning and this can lead to issues with the actual content of the business plan.

Another alternative is to use online business plan software. There are several advantages to doing so.

• You are guided through the writing process by detailed instructions and examples for each part of the plan 
• You can be inspired by already-written business plan templates and examples
• You can easily make your financial forecast by letting the software take care of the financial calculations for you
• You get a professional document, formatted and ready to be sent to your bank or investors
• You can easily compare your forecast against your accounting data to make sure you are on track to deliver your plan, or make adjustments if needed

If you're interested in using this type of solution, you can try our software for free bysigning up here .

We hope that this article has helped you to better understand how to write the business plan for your internet cafe. Do not hesitate to contact us if you still have questions!

Also on The Business Plan Shop

• The key steps to start a cat cafe
• 5 ways to optimize the profitability of a coffee shop
• How to carry out market research for a coffee shop

Know someone in the internet cafe industry? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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What is a cyber cafe?

It would be safe to say that cyber cafes mean different things in different regions. In Africa, cyber and internet cafes provide access to government services, in Turkey cyber cafes mostly rent out PlayStations and Xbox for gaming, and in the US cybercafes are your regular LAN centers opened for all kinds of video gaming activities.

Reasons behind cyber café popularity in 2022 are in the lack of access to the Internet in various regions, slow household Internet connection, or expensive PC hardware.

Another explanation for cyber cafes to exist is in a newfound sense of community in modern gaming. Seriously, there must be a great motivation for people to use public places to play games that are available on their personal computers at home. And modern cyber cafes provide just that – getting together under one roof to share common interest and excitement of competitions.

Small, big, serving food, broadcasting esports majors, renting out streaming booths, and having tournaments of their own – gaming venues are ready to cater to the likes of the pickiest audience. Luckily, it seems like everybody’s playing games: kids, adults, and even seniors. So don’t worry about the payment capacity of gamers – they’re more than able to spend money.

So it seems that cyber café business is a pretty popular venture with a great deal of demand. But let’s dig a bit deeper into the topic.

Is cyber cafe still a good business?

By good we mean economically viable. In a nutshell – yes, it is. In fact, besides of being profitable, cyber cafes have a short payback period. Depending on location and other factors, a gaming venue can pay off in 9 to 14 months.

Once the idea of starting a cyber cafe hits your mind, the first question that follows is “How much does it cost to open one?” A cyber cafe setup can vary from 10K to over 100K, depending on many factors, starting from its size and hardware specs to the business model that you choose for it (e.g., running your own business concept or buying a franchise). For an internet cafe with a layout of 20 seats, you should plan approximately 50k US dollars.

5 tips to keep in mind starting a cyber café

So, there is a multitude of aspects affecting the success of a cyber cafe. To give you an idea, think of the following considerations:

• Is it going to be a small cyber cafe or a huge lounge hosting 100 – 200 computers?
• Are there going to be gaming consoles or not?dt
• Will it offer extra gaming devices and/or chairs?
• What other services and products will it offer?

This list can go on further, impacting directly your  cyber cafe business plan . However, we have gathered 5 most essential factors that you must give a thought when elaborating a cyber cafe plan.

Find a good location

No surprise that location is the first and the most important thing you must consider before planning an on-site business. Location can either facilitate the success of your cyber cafe or bring its business concept to an end. When choosing between multiple geo-positions in town look at the following factors:

• In which district of the city is it situated? Is it safe there (especially, if you plan to work night shifts as well)?
• Is it considered to be a popular area for your target audience (e.g. student campus, gathering spot for hipsters, etc.)?
• What are the nearest (non-)commercial objects that are directly/indirectly related to your business (e.g, copy centers, cafes, stores, universities, schools, etc.)? That said, consider both advantages and disadvantages that these institutions can have for your business.
• Are there any competitors nearby? How far is the nearest competitor? What are their strong and weak points? What can you do differently?

Following the logic of the above-mentioned points, your location must be safe, ideally situated in the city center, with convenient commute options. The surrounding area should look pleasant and be often visited by people, namely your target audience.

It will be advantageous to have schools and other educational institutions, entertainment centers, or youth gathering places near your cyber cafe. Better – no or very few competitive businesses, such as other internet cafes, copy shops, or gaming centers. It is also worth mentioning here the premises of your cyber cafe. The building should be seen in the open, memorable, and well-accessible.

Write a simple business plan

The better you prepare, the more chances you have to achieve your goal. Having at least some business plan improves your results by 30-50%. If you have experience with elaborating business plans, then you need no further explanations here. However, if not, then it’s time to roll up your sleeves and get down to work.

In case you are going to apply for a loan or receive any funds from an institution or an investor, a business plan is a must. Besides, it works good as a benchmark helping to research the market, take into account complex issues, understand the competitive landscape, identify influential factors, estimate the costs and outcomes. As a rule, your business plan will cover legal, organizational, financial, and marketing aspects.

We suggest you take a look at our blog post  Internet Cafe Business Plan  where we discuss the key aspects of this issue.

Get the required licenses and permits

For a business to exist and function properly, it is necessary to take care of all the legal documents and permissions. Start with checking juridical requirements for cyber cafe setup and find out about procedures of cyber cafe registration.

Business license

At the very first stage of establishing your business you will need to get a business permit (here, a cyber cafe license) from a state, that will allow you to legally operate on the market, employ staff, deal with partners and clients, make payments, get revenue and pay taxes.

State permits

As you will deal with a multitude of hardware, devices, and wires, it is mandatory to plan the premises accordingly to safety norms and obtain permission from the fire service. In this context, it is also recommended to get a business and or company’s property insurance.

In case a cyber cafe plans to serve food or provide snacks, it must comply with the sanitary and hygiene regulations and submit to inspections.

Those venues that aim to sell alcohol or cigarettes will have to obtain additional licenses and permits as well as may restrict entrance to visitors below the legal drinking or smoking age.

Thousands of businesses rely upon SENET

Gaming licenses

Most modern cyber cafes are meant for gaming. Thus, besides playing games, cyber cafes often offer their customers the opportunity to place bets on esports or online gambling. In case of the latter one, cyber cafe might be obliged to obtain a gaming license, as well as display information on gambling addictions within the venue.

Choose the right equipment for your cyber cafe

Having all the legal questions covered, time to clarify the equipment issues. Is it obligatory to set up your venue with state-of-the-art devices? No. Unless, establishing an innovative cyber cafe is envisaged by your business plan.

In a nutshell, not all cyber cafes should have the most powerful and advanced computers of the latest model. First, they are expensive, and second, they wear out quickly. As a result, you’ll have to change hardware every 1-2 years, postponing the pay off.

A better way is to choose something in the middle – good reliable appliances at a reasonable price. As an option, you can hire a specialist who will find used machines of a good quality and will upgrade them according to your needs. You can also track your hardware through the software, like SENET Health Checker.

Keep in mind that the equipment in a cyber cafe should be updated every 2-3 years, while the peripherals (e.g., headphones, mice, pads, etc.) break every month.

Start a promotion

Before your cyber cafe opening, devise a plan of a basic promotion: giving out flyers, placing posters at the gathering spots of your target audience etc. Consider word-of-mouth as a method for boosting awareness about your venue. Enforce it with relevant special offers, such as “Bring a friend and get a bonus”. Introduce a system of incentives, small discounts on purchases of bulk time, for example 3 hours in bulk would cost cheaper than 1 hours purchased three times separately.

Marketing is a combination of economics and psychology, thus, whenever making up an offer, check its economic viability. Here are some tricks that might be of use:

Remember the effects of price bundling on consumer evaluations of offerings. Generally, it is way easier to sell complementary services together with the main purchase, as customers are less negatively affected when prices are bundled together and they only have to pay once. For example, offer them to purchase X hours of gaming time and a snack for free.

When it comes to gains, use the approach of unbundling. Numerous studies show that clients perceive two smaller wins as being greater than one big win. Thus, instead of offering a single 25% discount for a day pass and a premium seat (40€ -> 30€) break it in two 25% reductions: one for the daily pass (30€ -> 22,5€) and one for the premium seat (10€ -> 7,5€).

In fact, marketing and pricing technologies can enormously help you to increase your average check and ultimately raise your cyber cafe earnings. Be inventive, experiment, and try different offers. Only this way you can get to know your customers better and find out what works for them and you as a business owner.

As you could see, cyber cafe like any other kind of business has its peculiarities and requirements. For you as a business owner it is necessary to have a big picture and look at all aspects of your business in general. Pay attention to crucial and strategic issues, especially those that require considerable investments and are not easily changed, like location and expensive equipment. On the other hand, be more creative and flexible when it comes to marketing and pricing.

Your responsibility as a manager is to ensure a smooth and continuous operation of your business unit. Another task of yours is to work constantly on optimization of business processes. In this regard, make use of cyber cafe management software. This will help you to improve workflow, as well as keep track of all the operations and business development.

Don't bother with copy and paste.

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Internet Cafe Business Plan

Start your own internet cafe business plan

JavaNet Internet Cafe

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren’t socially, economically, or politically isolated.

JavaNet, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. JavaNet’s goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.

JavaNet intends to cater to people who want a guided tour on their first spin around the Internet and to experienced users eager to indulge their passion for computers in a social setting. Furthermore, JavaNet will be a magnet for local and traveling professionals who desire to work or check their email messages in a friendly atmosphere. These professionals will either use JavaNet’s PCs, or plug their notebooks into Internet connections. JavaNet’s target market covers a wide range of ages: from members of Generation X who grew up surrounded by computers, to Baby Boomers who have come to the realization that people today cannot afford to ignore computers.

Competition

The main competitors in the retail coffee segment are Cafe Paradisio, Full City, Coffee Corner and Allann Bros. These businesses are located in or near the downtown area, and target a similar segment to JavaNet’s (i.e. educated, upwardly-mobile students and business people).

JavaNet will follow a differentiation strategy to achieve a competitive advantage in the cafe market. By providing Internet service, JavaNet separates itself from all other cafes in Eugene. In addition, JavaNet provides a comfortable environment with coffee and bakery items, distinguishing itself from other Internet providers in Eugene.

Expectations

We plan on getting more than 500,000 sales in year 1 and nearly 1,000,000 sales in year 3. We will have earnings year 2 and year 3 

Financial Highlights by Year

Financing needed.

Our financing has already been secured as follows:

• $24,000 from the Oregon Economic Development Fund
• $19,000 of personal savings from owner Cale Bruckner
• $56,000 from three investors
• and $10,000 in the form of short-term loans

Problem & Solution

Problem worth solving, our solution.

 JavaNet will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. JavaNet will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items.

JavaNet will appeal to individuals of all ages and backgrounds. The instructional Internet classes, and the helpful staff that JavaNet provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect will attract younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer. The downtown location will provide business people with convenient access to their morning coffee and online needs.

Target Market

Market size & segments.

  Target Market Segment Strategy

Market Segmentation

JavaNet’s customers can be divided into two groups. The first group is familiar with the Internet and desires a progressive and inviting atmosphere where they can get out of their offices or bedrooms and enjoy a great cup of coffee. The second group is not familiar with the Internet, yet, and is just waiting for the right opportunity to enter the online community. JavaNet’s target market falls anywhere between the ages of 18 and 50. This extremely wide range of ages is due to the fact that both coffee and the Internet appeal to a variety of people. In addition to these two broad categories, JavaNet’s target market can be divided into more specific market segments. The majority of these individuals are students and business people. See the Market Analysis chart and table below for more specifics.

Current Alternatives

Competition from online service providers comes from locally-owned businesses as well as national firms. There are approximately eight, local, online service providers in Eugene. This number is expected to grow with the increasing demand for Internet access. Larger, online service providers, such as AOL and CompuServe are also a competitive threat to JavaNet. Due to the nature of the Internet, there are no geographical boundaries restricting competition.

Our Advantages

Our advantages are best explained as our strengths: 

Knowledgeable and friendly staff. We’ve gone to great lengths at JavaNet to find people with a passion for teaching and sharing their Internet experiences. Our staff is both knowledgeable and eager to please.

State-of-the art equipment. Part of the JavaNet experience includes access to state-of-the-art computer equipment. Our customers enjoy beautiful flat-screen displays, fast machines, and high-quality printers.

Upscale ambiance. When you walk into JavaNet, you’ll feel the technology. High backed mahogany booths with flat-screen monitors inset into the walls provide a cozy hideaway for meetings and small friendly gatherings. Large round tables with displays viewable from above provide a forum for larger gatherings and friendly "how-to" classes on the Internet. Aluminum track lighting and art from local artists sets the mood. Last, but not least, quality cappuccino machines and a glass pastry display case provide enticing refreshments.

Clear vision of the market need. JavaNet knows what it takes to build an upscale cyber cafe. We know the customers, we know the technology, and we know how to build the service that will bring the two together.

Keys to Success

The keys to the success for JavaNet are:

• The creation of a unique, innovative, upscale atmosphere that will differentiate JavaNet from other local coffee shops and future Internet cafes.
• The establishment of JavaNet as a community hub for socialization and entertainment. We want people to meet, have study groups, hit our place to and from work, think of us when they want breakfast and online news. We won’t be closed so we can be a haven. 
• The creation of an environment that won’t intimidate the novice user. JavaNet will position itself as an educational resource for individuals wishing to learn about the benefits the Internet has to offer. This will be measured by our chairs being full, customers using their email accounts and our staff answering questions. We want our community engaged and our sales and popularity will reflect we are able to make our customers comfortable. 
• Great coffee and bakery items. This will be indicated by customer reviews as well as inventory turnover. We need our inventory to turn over once a week or once every 2 weeks. 

Marketing & Sales

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As a retail establishment, JavaNet employs people to handle sales transactions. Computer literacy is a requirement for JavaNet employees. If an employee does not possess basic computer skills when they are hired, they are trained by our full-time technician. Our full-time technician is also available for customers in need of assistance. JavaNet’s commitment to friendly, helpful service is one of the key factors that distinguishes JavaNet from other Internet cafes.

Locations & Facilities

A site has been chosen at 10th and Oak in downtown Eugene. This site was chosen for various reasons, including:

• Proximity to the downtown business community.
• Proximity to trendy, upscale restaurants such as West Brothers.
• Proximity to LTD’s Eugene Station. Parking availability.
• Low cost rent – $.85 per square foot for 1700 square feet.
• High visibility.

All of these qualities are consistent with JavaNet’s goal of providing a central hub of communication and socialization for the Eugene community.

JavaNet will invest in high-speed computers to provide its customers with a fast and efficient connection to the Internet. The computers will be reliable and fun to work with. JavaNet will continue to upgrade and modify the systems to stay current with communications technology. One of the main attractions associated with Internet cafes, is the state of the art equipment available for use. Not everyone has a Pentium PC in their home or office.

Milestones & Metrics

Milestones table, key metrics.

Our Key Metrics are: 

• Sales, gross margin, operating profit, profit, cash flow, of course. 
• Average sales per customer per month
• Monthly subscribers 
• Average time per customer session

Ownership & Structure

JavaNet is a privately held Oregon Limited Liability Corporation. Cale Bruckner, the founder of JavaNet, is the majority owner. Luke Walsh, Doug Wilson, and John Underwood, all hold minority stock positions as private investors.

Management Team

JavaNet is owned and operated by Mr. Cale Bruckner. The company, being small in nature, requires a simple organizational structure. Implementation of this organizational form calls for the owner, Mr. Bruckner, to make all of the major management decisions in addition to monitoring all other business activities.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

Our Key assumptions: 

1 – Certain members s of the community are intimidated by the internet. They want to use email and the internet but find it intimidating. They will use the internet if there is a place that comes with someone to explain it. 

2 – Students need a place to have study groups and use the internet. There are many students at the u of o, there are a shortage of resources. 

3 – Certain members of the community cannot afford to own their own computer or wifi. We are happy to let them use our place for a small fee they can afford. 

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Our list of startup expenses are $56,000 dollars, as follows: 

• 11 computers = $22,000
• two printers = $1,000
• one scanner = $500
• software = $810
• one espresso machine = $10,700
• one automatic espresso grinder = $795
• two coffee/food preparation counters = $1,000
• one information display counter = $1,000
• one drinking/eating counter = $500
• sixteen stools = $1,600
• six computer desks w/chairs = $2,400
• stationery goods = $500
• two telephones = $200
• decoration expense = $13,000

Sources of Funds

This business plan is prepared to obtain financing in the amount of $24,000. The supplemental financing is required to begin work on site preparation and modifications, equipment purchases, and to cover expenses in the first year of operations.

Additional financing has already been secured as follows:

• $66,000 from three investors

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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Sample Internet Cyber Cafe Business Plan

Internet cafe business plan sample.

Do you want to start an internet cafe business to meet your needs?

If yes, then here’s how. 4 in every 5 homes own a computer whether a smartphone or a laptop or a desktop. This is the extent to which this information age has deeply informed our traditional lifestyles; making almost anything possible within a few clicks, in an atmosphere of good internet.

Some call it elements of a type 2 civilization, but by whatever name it is known, one thing that is certain is that the demand for the internet rises everyday like the vapor from a heated kettle. Most job applications, as well as interviews these days are scheduled online.

By siting an internet café business in the appropriate location, you go a long mile in meeting communication needs, as well as administrative needs for a number of persons.

However, as much as any other business, efforts are expended in the startup of this business, as well as careful analysis and feasibility studies; for instance citing a café in an area where most individuals are high-class, chances are that they all have at least a laptop in their homes, which would mean lesser output for you.

A number of important steps have been enumerated below, that will guide you as you start an internet café business:

Guide to Starting a Cybercafe Business

Step 1: Plan your Café

Always the first step for any business is the task of planning. Financial plans, Café size, location, advertisement plans, operations plan, other services that should be integrated. You must clearly state the amount of the required capital, and how you intend to realize it.

You could make this process easier by meeting with veterans in the business as they might have a few tips purchased by the currency of experience. This should be as concise as possible, and understandable. Preferably document all your plans for your business, as well as analysis.

Step 2: Run Feasibility Check

Very importantly is the factor of environment that one has to be immensely careful. Citing a Café in a village where access to healthy water, good road, and electricity is not really a nutritious business strategy.

It is usually advisable to cite a Café close to hotels where travelers can easily lodge, or at the heart of middle class societies, or even at restaurants.

Also, you must enquire about the startup capital, as well as individual costs of securing all the components that are necessary.

Step 3: Choose a Name and Location

After conducting a proper feasibility study, you must then proceed to choose a name for your business as well as conclude on where to locate it. Location is very important when it comes to siting a business because if not chosen can lead to the failure of the business. You can utilize the services of a real estate agent in securing a location for business .

Regarding location, you can adopt some of the tips presented above; however for the naming, you should pick one that resonates quickly in the minds of anyone that hears it.

Step 4: Acquire Permits and Licenses

You should visit the tax office for a tax permit; and you would also register your business to get the necessary license to operate without any political harassment.

Step 5: Hoisting the Computers and other Hardware

You should have acquired the necessary equipment: Internet Service Provider ( ISP ), Router (so you can share internet amongst a network of computers), computers, printer, photocopying machine, binding machine, lamination machine, portable seats, efficient lights, UPS for every computer, a steady generator (considering electricity issues), and a scanner.

So this important moment is when you set them up. You might need the service of a networker to aid in the set-up, especially when you will be using over 25 computers in the network.

In this set-up phase, you might also need to do some electrical works, software installation, and furniture works.

You can also consider setting up a mini food joint by the side as a strategy to keep your customers locked up in your café round the clock; giving them little reasons to oblige you their absence.

Step 6: Secure your Computers

Using the appropriate firewalls and antivirus software you can do this. You can buy the CDs of the firewall and do the step-by-step installation. This is important because a small bug can crumble the entire system if not quickly detected and attended to.

Then rules and regulations would be set to ensure optimal performance of your machines—rules like prohibiting the insertion of foreign devices into café computers except maybe in critical cases only after a thorough scan has been done on such devices, and eating or drinking on the desk to avoid spilling liquid into the electrical components.

Step 7: Advertisements

Consider using fliers to do your adverts, as well as local newspapers; to create a rippling awareness through your vicinity. You could also use social media to do your publicity. This would go its length in promoting patronage of those around you. Now try as much to pay attention to recommendation, feedbacks, and reviews by customers.

Step 8: Run the Café

In doing this, you should consider staffing. It might not be so efficient to run a café alone. There might be times when you are required to do a photocopy job for a customer and at the same time you have got customers in queue waiting to be logged into your network perhaps.

Under such circumstances, it would pay to have assistants or an employee—the more the hands, the easier the work of running the internet cafe business.

INTERNET CAFE BUSINESS PLAN EXAMPLE

Here is a sample business plan for starting a cybercafe business.

BUSINESS NAME: Slicky cyber café.

• Executive Summary
• Our Products and Services

Vision Statement

Mission Statement

Business Structure

• Market Analysis

Sales and Marketing Strategy

• Financial Plan

Sales Forecast

  Executive Summary

Slicky Cyber Café is business that has been fully registered and has fulfilled the entire requirements for starting a business in Los Angeles, United State of America. The business will be concerned with providing internet services for its clients.

Slicky Cyber Café will be co-owned by Patrick Nelson and Theodore Francis. They will both be the manager and CEO.

They have both contributed $550,000 toward starting up the business, they have also made plans to secure a loan of $450,000 to complete the startup fund which amount to $1,000,000.

Our Product and Services

Slicky Cyber Café is standard Cyber Café which will be located in Los Angeles, United State. We would be interested in providing stable internet service for client patronising us in our office. Below are some things that highlights our reasonable preparation:

• Purchase of sets of Computers and Laptop.
• Purchase of a standby generator for constant powering of our facility.
• Plans are already in place to install the best Internet Server.
• Our services would include 24hours internet browsing service.
• An ever open online registration service for examinations and other important tests.

With this in place we know our services will not be altered and our services will be top notch.

Our vision in the industry is to improve the previous standard set by those ahead of us. We are working to provide browsing services as fast as 10mb/s for our clients. Slicky Cyber Cafe is also looking forward to becoming the major internet café in Los Angeles and with time the entire United States. And before our fifth anniversary we want Slicky Cyber Cafe to become a household name.

Our mission in the industry is to become a very popular and reputable cyber café that will be offering the best internet browsing speed for our clients in Los Angeles, and the whole of United States. We wish to build a stable business that will be beneficial for all.

The business structure of any given business is one of the defining factor of a successful business. This is the reason why we will be paying maximum attention to staffing and our structure. Our recruitment process will be done critically and efficiently. Only those with experience and good recommendation will be considered for recruitment.

Below are the positions that will be filled:

• Manager (CEO and Owner)
• Sales and Marketing Executive
• Accountant / Cashier
• Cyber Cafe agents
• Security Officer
• Customer Service Personnel

Market Analysis Market Trend

It’s been observed that successful cyber café in the industry are those that offer fast and reliable internet browsing speed. This is the only way to stay relevant and always on top of the game.

Target Market

We have identified the following as our target market:

• Higher institutions
• Online business industries
• General public
• Residential places

Our business will be promoted primarily by our great customer’s services as well as quality delivery. One thing we know is good sales and marketing strategy is the key to a successful business and as such we are trying to create a good sales and marketing strategy that will help our business, below are some of the plans in place for the project:

• Using introductory letters and fliers we will be introducing our cafe to people in Los Angeles.
• We will also be using the internet to inform the world about our business. Specifically, Ads targeted to people living in Los Angeles.
• We would extensively be using the Television and Radio stations to inform the world about our products.
• Newspaper and Magazines would also be use to market our cafe.
• We will also locate some important areas in the city and place some billboards there as this will help people to discover us quickly.

Financial Plan Source of Startup Capital

Investing big and reasonably brings more success. We are informed of this and as such both Patrick Nelson and Theodore Francis have contributed $550,000 for the Slicky Cyber Cafe business, and are going to get a loan of $450,000 from the bank to complete the startup capital.

Having received correct and valid information from the industry database, below is the sales forecast for our first three years of operation.

First Fiscal Year $900,000 Second Fiscal Year $1,500,000 Third Fiscal Year $2,200,000

This article contains our sample business plan for our proposed Slicky Cyber Cafe. The business will be carrying out its operations in Los Angeles, United State. It will be owned by Patrick Nelson and Theodore Francis.

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Essentials Of A Cyber Cafe Business Plan

Cyber cafes are small outlets that have a number of computers and they allow people access to these computers and to the Internet for a small charge. In the current digital times where everything is done online, computers and access to the Internet are imperative, and cyber cafe business is, therefore, a great business idea worth considering and starting. The popularity of a cyber cafe is owing to several factors, such as, it provides access to a computer and to the internet for a very nominal charge which is calculated on an hourly basis and is quite reasonable and feasible, especially for those who cannot afford to buy a computer. Additionally, customers can even print documents, pictures, photographs and scan them too, which might not be possible on a home computer at all times. Also, cyber cafe computers have the latest software and hardware, thus providing customers the facility to use advanced and latest computer systems. Cyber cafes are also great places to learn and interact with others while at the same time get one’s work done. These are just some of the reasons for the popularity of the cyber cafe business. 

The traditional cyber cafes, however, need to undergo a chance to beat the competition and to remain popular.  The cyber cafe business can thus be combined with a cafe serving food or even have other features within the cyber cafe to attract customers. 

Types Of Cyber Cafe

Gaming cyber cafe- cyber cafes are very popular hangout spots for computer game lovers, especially youngsters, who visit the cafe and get engrossed in different games. In a cyber cafe dedicated to gaming, a special section can be created for the game aficionados by providing a surround sound system and larger computer screens along with comfortable seating arrangements since the computer games go on for long. This setting can create a special atmosphere and experience for the game fans and bring in more customers too. 

Food cyber cafes- cyber cafes can also offer food such as snacks and finger food along with beverages. The food offered must be easy to re-heat and serve in a cyber cafe such as sandwiches, patties, puff pastries, quiche, etc. Alternatively, the cafe can serve only desserts such as cookies, brownies, dry cakes, pastries, etc. While serving food in cyber cafe, care should be taken to keep it away from the computers and gadgets.

Another kind of cyber cafe that can be started is one where people can interact, and work, like in a co-working space, with free access to printers, scanners, video conferencing facilities, etc, thus allowing customers to accomplish a lot of paperwork or office work which they cannot carry out by only accessing a computer alone. 

These are some of the additions and variations that can be introduced to the traditional cyber cafe business to stand out from the other entrepreneurs and to attract the customers. 

For the business to be unique and for it to follow the concept imagined, whether a gaming cafe or a co-working space or a food cafe, it is essential to have a cyber cafe business plan in place. A business plan is a formal written document that contains the business goals, the methods on how these goals can be attained, the financial and marketing requirements of the business and methods of fulfilling it, and the time frame within which these goals need to be achieved along with the future vision for the business.

Cyber Cafe Business Plan

A cyber cafe business plan is vital to the business and the business planning checklist will ensure that all the essential factors to be mentioned in the business plan are included in it. Some of the details a business plan must include are- 

• Business Concept :  this describes the cyber cafe business in detail with information regarding where the business will be located, whether the space for the cyber cafe will be on rent or ownership, the type of business entity the business will opt for from the various types such as sole-proprietorship, partnership, one-person company or a limited liability partnership, the type of cyber cafe, the layout of the cyber cafe space, the number of computers and the type of hardware and software to be installed, the list of equipment needed for the business, the furniture needed for the cyber cafe, etc. All of this is part of the business concept and must be included in the business plan.
• Market Research : the ‘market research’ information in the business plan describes the nature of the market and the market analysis conducted by the entrepreneurs before starting the business. Cyber cafe business has been around for quite some time and is not novel or unique, therefore entrepreneurs need to conduct market research while starting the otherwise profitable cyber cafe business. The research includes information regarding how many similar businesses are near the proposed site for the cyber cafe, what are these existing cafes offering, what are they charging the customers, why are the customers visiting these cafes, how are the cafes advertising about their business, etc. This analysis is essential and must be included in the business plan.
• Marketing Plan : the marketing plan describes the strategy decided to address the needs of the market, for instance, what kind of a cyber cafe people are looking for, what are their requirements and what factors within the cyber cafe fulfill the needs and requirements of the customers, etc. The marketing plan also outlines the methods with which the business will communicate with customers, and how entrepreneurs will advertise about the café. Cyber cafes can advertise in the newspapers and by circulating pamphlets and fliers. The strategies and ideas to advertise about the business will also be included in the marketing section of the business plan, such as offering happy hours when the charges to use the computers are low or discount for regular customers or those who visit repeatedly or free beverages for usage beyond an hour, etc. 
• Operations Plan: this part of the business plan describes the operations of the cyber cafe on a day to day basis. For instance, it will elaborate on what charges the cafe will levy for every hour, along with information regarding the number of people to be employed at the cafe, the roles of the staff employed, who will look after the cafe on a daily basis, what will be the requirements of the cafe (especially if it will be serving food too) on a day to day basis, etc. 
• Financial Plan : the business plan also outlines how to finance the business under the financial plan. The business can obtain a loan, either from banks or non-banking financial institutions (NBFCs), to finance itself or it borrow from friends and family or through self savings. In order to apply for loans, the cyber cafe business plan must have all the details of the expected costs for the business along with the long term investment and day to day expenditures calculated and included in the financial plan. The cyber cafe financial plan must include the cost of renting the place for the cafe (or cost of purchasing it), along with the cost of purchasing the computers, the software, equipment like printers, network cables, hardware, routers, etc, furniture like tables, chairs, partitions for separate kiosks or compartments for each customer to access the computer in privacy, crockery and cutlery (in case of a cafe that will be serving food too), the salaries of the employees and several other purchases for the business. The financial plan must also include details of the future plans for the business in terms of revenue and growth. 

Additionally, the cyber cafe business plan can have information regarding the registrations. A  cyber cafe will require certain mandatory registrations for operating the business such as a Shop Act License which is required for establishments that are within the municipal limits and is designed to regulate payment of wages, hours of work, leave, holidays, terms of service and other work conditions of people employed in the cyber cafe. The other registration required by the cyber cafe business is a GST registration which is mandatory in order to follow a tax filing structure and to follow a uniform taxation law across the country.

The cyber cafe business plan, including the financial requirements, business concept and how the goals of the business will be achieved, is one of the documents required while applying for a loan and the officials get information regarding the business objectives and operational details along with other information of the proposed business through the business plan. Therefore the financial plan along with all the other information in the business plan must be mentioned in detail, without missing out on any of the aspects of the business. 

These subcategories within the business plan help to ensure that, the cyber cafe business plan is clear and understandable and the details of the business are explanatory, especially to those who do not understand the technical jargon involved in how to start a cyber cafe , or running it, else deAsra can provide assistance to make a comprehensive and easy to understand business plan. 

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A Step-by-Step Guide to Starting a Profitable Cyber Cafe Business in Kenya

Cyber cafes are places where you can use the internet and computers. And even though most people already have these things at home, the demand for cyber services is still high. 

Now, if you’re thinking of starting a business in Kenya, a cyber cafe is a good idea. It’s not just about the internet; you can also offer other services like printing, scanning, and even gaming. 

But here’s the catch: starting a cyber cafe isn’t a piece of cake. There are several challenges, including fierce competition in urban areas, the need for significant initial capital for equipment and rent, unreliable electricity supply affecting operations, licensing requirements, addressing cybersecurity concerns, and adapting to rapidly evolving technology trends to stay relevant in a competitive market.

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We wrote this guide to help you overcome these challenges. By the end, you should have a good idea of how to start a profitable cybercafe business in Kenya and how much you are going to invest. We’ll talk about the kind of equipment you need, how to pick a good location, and how to acquire the necessary licenses among other things. 

Before we dive into the steps, let’s answer some important questions. 

Is Cyber Cafe Business Profitable in Kenya?

Yes, a cyber cafe business in Kenya is generally profitable. However,  the profitability can vary depending on various factors, including location, competition, pricing strategy, and the range of services you offer. 

In some areas, where there is high demand for internet access and related services, a well-managed cyber cafe can be profitable. However,  you will need to consider the challenges and costs associated with starting and running this business. These include initial setup costs, rent, equipment maintenance, and keeping up with technology advancements. 

To assess the profitability, I suggest that you conduct a thorough market analysis to understand local demand so that you can implement effective business strategies. 

In order to maximize your chances of making more profits, you will need to research and plan carefully before starting a cyber business in Kenya. 

How Much Do I Need to Start a Cyber Cafe in Kenya?

You will need anywhere from Ksh 100,000 to Ksh 500,000 or more to start a decent cyber cafe in Kenya. However, realistically, I can’t give you an exact figure. This is because the capital you require will vary depending on factors like location, size, and the services you plan to offer. 

Here’s a breakdown of some key expenses to consider:

• Rent: The cost of renting a suitable space for your cyber cafe can vary significantly based on the location. In some areas like Nairobi, rent can be a major expense.
• Computers and Equipment: You’ll need to invest in computers, printers, scanners, chairs, tables, and other essential equipment. The number of computers you purchase will depend on the size of your cyber cafe. If you are on a budget, you can consider buying second-hand equipment and then upgrading to new ones when the business picks up. 
•  Internet Connection: You’ll need a reliable and high-speed internet connection. The cost will depend on the provider and the speed you choose.
• Furniture and Interior Setup: This includes the cost of furnishing and setting up the interior of your cyber cafe, including desks, chairs, and decor.
• Software and Licensing: You may need to purchase software licenses, antivirus programs, and other software for your computers. The cost will vary depending on the software you need. 
• Initial Marketing: Budget for some initial marketing expenses to promote your cyber cafe and attract customers.
• Utilities: Consider the cost of electricity, water, and any other utilities required for your business.
• Staffing: If you plan to have employees, budget for their salaries and any training expenses.
• Licenses and Permits: There may be fees associated with business licenses and permits, so be sure to check the local regulations.
• Security Measures: Invest in security measures such as CCTV cameras and alarm systems to protect your equipment and customers.
• Maintenance and Repairs: Plan for ongoing maintenance and occasional repairs for your computers and equipment.
• Miscellaneous Expenses: Don’t forget to budget for unforeseen or miscellaneous expenses that may arise during the setup phase.

You might have to conduct a detailed business plan and market research to get a more accurate estimate of your startup costs. Additionally, consider seeking advice from experienced entrepreneurs or professionals in the industry to help you plan and budget effectively for starting a cyber cafe in Kenya.

Steps to Starting a Profitable Cyber Business in Kenya 

Step 1: research your market .

Market research will help you understand the people you’ll be serving and make your business successful. 

Here’s what you need to do:

• Know Your Customers: Kenya is a big and diverse country, and people have different needs. You need to figure out who your main customers will be. Are you aiming at students, workers, job seekers, or a mix of them all? Think about what they need, what they like, and the problems they have when it comes to using the internet and computers.
• Check Out the Competition: Cyber cafes have lots of competition, depending on where you set up your business. Find out who your local rivals are and see what makes them special. Are they known for great customer service, super-fast internet, or unique services? Knowing their strengths and weaknesses will help you make your business stand out.
• Understand What Customers Want: To make your cyber cafe fit what people want, you need to find out what that is. You can do surveys, talk to people, or look up info online. Figure out what services people want, how much they’re willing to pay, and what extra stuff they’d like. This info will help you make a business that’s all about the customers.

Step 2: Create a Business Plan 

Now that you’ve done your homework on the market, it’s time to put together a smart business plan. This plan will be like a map that shows you how to get your cyber cafe up and running. 

Here’s what your plan should include:

• Executive Summary: Give a quick summary of your cyber cafe business. Talk about your goals, who you want to serve, and what you think your money situation will look like.
• Mission and Vision: Explain what your cyber cafe is all about. What do you want to do, and what values will guide your business?
• Market Research: Talk more about what you found in your market research. Tell the good stuff and the tricky stuff you discovered.
• What You Offer: List down all the services your cyber cafe will provide. That includes things like internet access, printing, scanning, and any other special things you’ll do.
• Money Stuff: Show the numbers. How much will it cost to start your cyber cafe? How much do you think you’ll make? When will you start making a profit?

Step 3: Get the Capital 

Now, let’s talk about getting the money you need to kickstart your cyber cafe business. Without the right funding, your plans might not get off the ground. 

Here’s are some ways you can get the money:

• Personal Savings: If you’ve been saving money, this could be your starting point. It’s your own cash, and you won’t have to pay it back.
• Loans and Grants : Look into loans and grants designed for small businesses in Kenya. The government and private organizations often offer financial support to budding entrepreneurs. You can check out the best loan apps in Kenya. 
• Investors or Partnerships: Consider teaming up with others who believe in your cyber cafe idea. They can bring in money and valuable expertise.
• Crowdfunding: Some entrepreneurs raise funds through crowdfunding platforms where people online chip in money to support your venture. Some good examples in Kenya include M-Changa, Kickstarter, Indiegogo, and GogetFunding. 
• Business Competitions: Keep an eye out for business competitions and contests that offer cash prizes or investments to promising startups.

Step 4: Obtain the Necessary Licenses and Permits

Before you start your cyber cafe in Kenya, you’ve got to make sure you’re following all the rules and laws. It might sound tricky, but it’s super important. 

To ensure that your cyber business is legal in Kenya, you need to do the following:

• Register your business: First, you need to officially register your cyber cafe as a legal business. That means picking a business name and deciding what kind of business it is, like a one-person show, a partnership, or a limited company. Make sure it lines up with your big plans.
• Get the Right Licenses and Permits: Different counties in Kenya might have different rules for businesses like cybercafes. You’ll want to check with the local authorities and the Kenya Revenue Authority (KRA) to figure out what licenses and permits you need to run a cyber in Kenya.
• Pay Required Taxes: You’ve got to understand and follow the tax rules. That means signing up for taxes and knowing what you owe. There’s income tax, Value Added Tax (VAT), and maybe some local taxes too.
• Be Smart About Intellectual Property: If you plan to use any fancy software or stuff that belongs to other people, you need to be careful. Make sure you have the right permissions to use things that are protected by copyrights or other rights.

Step 5: Find A Good Location 

Choosing the right location for your cyber cafe is very important. In fact, a location can make or break your business. 

To find a good location, consider the following factors:

• Accessibility: Your cyber cafe should be easy to get to. Think about your target customers. Are they students, workers, or tourists? Where do they hang out? Find a spot nearby.
• Visibility: It’s important that people can see your cyber cafe from the street. Being visible attracts more customers. Places with good foot traffic or near busy areas are usually a good bet.
• Competition: Check out if there are other cybercafes nearby. A little competition is okay, but if there are too many, it might be tough. See what makes your cyber stand out.
• Space: Make sure you have enough room for your computers and other equipment. Nobody likes a cramped cyber. Also, consider a comfortable seating area for your customers.
• Safety: Keep an eye on the safety of the area. You want your customers to feel secure when they’re using your services. Also, you don’t want an area where your cyber shop can be broken into and equipment stolen. 
• Cost : Don’t forget about the rent. You’ll need to budget for it. Some places might be pricier than others, so make sure it fits your financial plan.

Step 6: Design the Layout for Your Cyber Cafe

Now that you’ve got the right spot, it’s time to think about how your cyber cafe will be set up. This is important because a comfortable and appealing layout can attract more customers. 

When thinking about shop layout, here’s what you need to consider in a nutshell:

• Arrangement of Computers: Decide where the computers will go. Make sure they’re not too crowded but also not too far apart. Keep a comfortable distance between them so customers have enough space.
• Seating: Provide comfy chairs and tables for your customers. Think about different seating options, like cozy corners or group tables. The idea is to make people feel at ease.
• Lighting : Good lighting is essential. Make sure there’s enough light for customers to see their screens without straining their eyes. Natural light is great if possible.
• Aesthetics: Think about the overall look and feel of your cyber cafe. You might want to use colors and decorations that match your brand or create a pleasant atmosphere.
• Café Area: If you plan to offer drinks and snacks, set up a small café area. It can be a great way to earn extra income and make your cafe more inviting.
• Accessibility: Ensure that your layout is accessible to everyone, including those with disabilities. Make sure there are ramps or elevators if needed.
• Ventilation: Cyber cafes can get warm with all those computers running. So, consider good ventilation to keep the air fresh and comfortable.

Generally, the layout of your cyber cafe should make customers want to stay and use your services. So, plan it out carefully to create a welcoming and functional space.

Step 7: Purchase the Necessary Equipment and Furniture

Great!  You’ve planned how your cyber cafe will look. Now,  it’s time to get the stuff you need to make it happen. 

Here’s a checklist of what you’ll need to start a cyber business in Kenya:

• Computers: Buy enough computers for your cafe. Make sure they’re reliable and up-to-date. Consider getting good antivirus software to keep them safe.
• Internet Connection: You’ll need a fast and reliable internet connection. Choose a plan that can handle all your customers’ needs.
• Furniture: Get comfy chairs and tables for your customers. You’ll also need desks for the computers.
• Printers and Scanners: If you’re offering printing and scanning services, invest in good-quality printers and scanners.
• Café Equipment (If Applicable): If you plan to sell drinks and snacks, you’ll need coffee machines, a fridge, and a counter for serving.
• Backup Power: In Kenya, power outages can happen. Consider having a backup power source like a generator or uninterruptible power supply (UPS).
• Software: Install the necessary software on your computers. This includes operating systems and any additional programs or games you plan to offer.
• Security Systems: Invest in security cameras and alarms to keep your equipment and customers safe.
• Payment Systems: Set up a way for customers to pay, whether it’s through cash, cards, or digital payment methods.
• Cables and Networking: Make sure you have all the cables and networking equipment to connect your computers and devices.
• Decorations : Don’t forget to make your cyber cafe look nice and inviting. Add some decorations that match your cafe’s style.

Step 8: Set Up Your Internet Connection

Now that you’ve got your gear and furniture ready, it’s time to get your internet up and running. Having a fast and reliable connection is crucial for your cyber cafe’s success. You might have the right equipment but if your internet is slow, you could lose many customers. 

Here’s how to get your internet up and running:

• Choose an Internet Service Provider (ISP): Research ISPs in your area and pick one that offers the speed and reliability you need. Ask about business packages, as they may offer better support and performance. Some of the best ISP in Kenya include Safaricom, Zuku, Vilcom, Faiba, Telkom, and Airtel.

Select the Right Plan: Depending on your expected customer traffic, choose an internet plan that can handle multiple users simultaneously. Consider a plan with unlimited data to avoid surprises on your bill.

Install Networking Equipment: Set up a router and network switches to distribute the internet connection to all your computers. Make sure the equipment is securely installed and configured. Most desktop computers cannot connect to the Wi-Fi wirelessly so you’ll either have to use ethernet cables or Wi-Fi dongles. 

Secure Your Wi-Fi: If you offer wireless internet (Wi-Fi) to your customers, secure it with a strong password to prevent unauthorized access. You can have a separate Wi-Fi network for your customers and one for your internal use.

Test Your Speed : Check the internet speed to ensure it meets your expectations. A slow connection can frustrate customers, so it’s essential to have a fast and stable connection.

Backup Internet: Consider having a backup internet connection, like a mobile hotspot or a secondary ISP, in case your primary connection goes down. This can minimize downtime and keep your customers happy.

Monitoring and Maintenance: Regularly monitor your internet connection for any issues. Ensure that your ISP provides prompt support in case of technical problems.

Pricing and Billing: Keep track of your internet expenses and pay your bills on time to avoid service interruptions.

Step 9: Get the Right Software and Hardware

Now that your internet is up and running, it’s time to load up your computers with the right software and hardware. This is what makes your cybercafe tick, so you have to be very careful what you settle for. 

Let’s look at some of the common software and hardware you should have in your cyber. 

• Operating Systems : Install reliable operating systems like Windows, macOS, or Linux on your computers. Choose the one that suits your needs and customer preferences.
• Internet Browsers: Make sure you have popular internet browsers like Chrome, Firefox, and Microsoft Edge. People have their favorites, so it’s good to offer choices.
• Security Software: Protect your computers from viruses and malware. Invest in a good antivirus program and keep it updated. Some good examples include Kaspersky, McAfee, and Bitdefender.  
• Office Softwar e: Install office software like Microsoft Office or free alternatives like LibreOffice. This is handy for customers who need to work on documents.
• Gaming Software (Optional) : If you plan to offer gaming services, install popular games and gaming platforms on your computers.
• Print and Scan Software: Set up software for your printing and scanning services. Ensure it’s user-friendly for your customers.
• Headphones and Microphones : If you’re offering audio or video services, provide headphones and microphones for better communication and privacy.
• Printers and Scanners : Connect your printers and scanners to the computers and ensure they’re in good working condition.
• Webcams (Optional): If you plan to offer video conferencing or streaming services, equip some computers with webcams.
• Gaming Accessories (If Offering Gaming) : For gaming services, you’ll need gaming accessories like controllers and headphones.
• Charging Stations: Consider having charging stations for customers who need to juice up their devices while they use your cyber cafe.
• Regular Maintenance : Set up a schedule for hardware maintenance to ensure everything stays in good shape.

Remember to regularly update your software and keep an eye on the hardware to ensure everything runs smoothly. Providing the right software and hardware makes for a better customer experience at your cyber cafe.

Step 10: Decide What Services You’ll Offer

Your cyber cafe is almost ready! Now, it’s time to decide what services you’ll offer. This is where you define what makes your cafe unique. 

Here are some options to consider:

• Basic Internet Access : This is a must. Make sure your customers have reliable and fast internet access.
• Printing and Scanning: Offer printing and scanning services and charge per page or per job.
• Gaming Stations : If you have the hardware and software, set up gaming stations. You can charge hourly rates or offer packages.
• Café Services: If you have a café area, serve drinks and snacks. Coffee, tea, and light bites can keep customers happy and spending more time at your cafe.
• Office Services: Provide access to office software and offer document editing and printing services. This can attract students and professionals.
•   Video Conferencing: Equip some computers with webcams and offer video conferencing services for business meetings or online interviews.
• Technical Support: Offer technical support for customers who encounter problems with their devices or software.
• Charging Stations : Set up charging stations for smartphones, laptops, and other devices.
• Membership or Loyalty Programs: Consider offering discounts or free hours of usage to loyal customers.
• Special Events: Host gaming tournaments, workshops, or special events to attract a crowd.

The services you choose should align with your target audience and the local demand. For instance, you don’t want to invest in an expensive gaming console if you are in a rural area where no one is a gamer. 

I also recommend that you periodically assess and update your services to keep your cyber cafe fresh and appealing to customers.

Step 11: Set Your Prices

So, now you know what services you’ll offer. The next thing to do is figure out how much you’ll charge for these services. Your pricing strategy can greatly influence your cyber cafe’s success so you have to be very strategic about it. 

Here are some tips on how to create a pricing model that works well for you and your customers:

• Know Your Costs: First, calculate your operating costs. This includes rent, utilities, equipment maintenance, internet fees, and staff salaries if you have employees. Knowing your costs will help you set prices that cover expenses and make a profit.
• Competitor Analysis: Check out what other cybercafes in your area are charging for similar services. You don’t want to be too expensive or too cheap compared to your competition.
• Value-Based Pricing: Consider what your customers are willing to pay based on the value they receive. For instance, gaming enthusiasts might pay more for high-end gaming PCs and an immersive experience.
• Tiered Pricing: Offer different pricing tiers to cater to various customer segments. For example, you can have hourly rates, daily rates, or package deals for frequent visitors.
• Discounts and Promotions: Use discounts and promotions to attract customers and keep them coming back. Offer student discounts, happy hour rates, or loyalty programs.
• Transparent Pricing: Be transparent about your pricing. Clearly display your rates, so customers know what to expect.
• Bundle Services: Consider bundling services at a slightly lower cost than if customers were to purchase them separately. For example, offer a gaming and snack combo.
• Monitor and Adjust: Keep an eye on how well your pricing strategy is working. If you’re not meeting your financial goals or attracting enough customers, be prepared to adjust your prices accordingly.
• Payment Options: Offer a variety of payment options to accommodate your customers, including cash, cards, and mobile payment apps.
• Seasonal Pricing: Consider adjusting your prices during peak and off-peak hours or seasons. You can charge more during busy times and offer discounts during slower periods.

Finding the right pricing strategy may take some trial and error. So, to ensure your cyber cafe remains competitive and profitable, listen to customer feedback and adapt your pricing as needed.

Step 12: Market Your Business 

Now that you’ve got everything in place, it’s time to let people know about your awesome cyber cafe. Marketing is key to attracting customers and keeping your business thriving. 

Here’s are some marketing tips you can use:

• Create an Online Presence: Build a website for your cyber cafe. It should showcase your services, pricing, location, and contact information. Use search engine optimization (SEO) techniques to make sure your website shows up in online searches.
• Social Media: Create profiles on popular social media platforms like Facebook, X, and Instagram. Share updates, promotions, and engaging content to connect with your audience.
• Google My Business: Set up a Google My Business listing. This helps people find your cafe when they search for cybercafes in your area.
• Online Ads: Consider running online ads on platforms like Google Ads or Facebook Ads. You can target specific demographics to reach your ideal customers.
•  Local SEO: Optimize your online presence for local search. Encourage customers to leave reviews on Google and other review sites.
• Networking: Connect with local businesses, schools, and community organizations. Partnering with them can help you reach a broader audience.
•  Promotions and Discounts: Offer special promotions or discounts for the grand opening or during slow periods to attract new customers.
•  Engage with Customers: Respond promptly to customer inquiries and reviews. Good customer service goes a long way in building a positive reputation.
•  Email Marketing: Collect email addresses from your customers and send them updates, special offers, and news about your cyber cafe.
• Customer Feedback: Use customer feedback to improve your services continuously. Happy customers can become your biggest advocates.
• Local Advertising: Consider traditional advertising methods like flyers, posters, and newspaper ads if they are effective in your area.
• Community Involvement: Get involved in your local community. Sponsor events, participate in local fairs, or support charity initiatives. This helps build goodwill and recognition.

Effective marketing is an ongoing process. It’s not just about getting customers through the door but also about keeping them coming back. Keep testing different marketing strategies to see what works best for your cyber cafe.

Step 13: Hire and Train Staff 

To run a successful cyber cafe, you’ll likely need some help. Hiring and training the right staff is essential. 

If you are ready to start hiring staff, here are some things you can do: 

• Identify Staffing Needs: Determine how many employees you need based on the size of your cyber cafe and the services you offer. Common roles include front desk staff, technicians, and café attendants.
• Write Job Descriptions: Create clear job descriptions for each role. Outline responsibilities, qualifications, and expectations.
• Recruitment: Use various channels to recruit candidates, such as online job boards, social media, and local job centers. Consider hiring people with relevant experience and a passion for technology and customer service.
• Interviews: Conduct interviews to assess candidates’ skills, personality, and fit with your cafe’s culture. Ask about their experience with computers, customer service, and any certifications they may have.
• Training: Provide comprehensive training to your new hires. They should be familiar with your cafe’s services, equipment, and customer service standards. Training can include on-the-job training, manuals, and workshops.
• Customer Service Skills: Emphasize the importance of excellent customer service. Your staff should be friendly, patient, and able to assist customers with technical issues.
• Security Awareness: Train your staff on cybersecurity best practices to ensure the safety of your customers and your business.
• Point-of-Sale (POS) System: If you have a café or offer products, teach your staff how to use the POS system for processing orders and payments.
• Emergency Procedures: Make sure your staff knows what to do in case of emergencies, such as power outages or medical incidents.
• Regular Training Updates: Technology evolves, so provide ongoing training to keep your staff up-to-date with the latest software, hardware, and security measures.
• Communication: Foster good communication among your team members. Encourage open dialogue, listen to their feedback, and address any concerns promptly.
• Scheduling: Develop a scheduling system that ensures adequate staffing during peak hours and can accommodate employee preferences or availability.
• Performance Evaluation: Implement regular performance evaluations to recognize and address any issues or areas for improvement.
• Legal Requirements: Ensure your staff is aware of and complies with labor laws, workplace safety regulations, and any industry-specific rules.

Step 14: Deliver Great Customer Experience 

Your customers are the heart of your cyber cafe business. Delivering excellent customer experiences is essential for success. Here’s how to ensure your customers keep coming back:

• Friendly and Knowledgeable Staff: Your staff should be approachable and knowledgeable. They should be able to assist customers with any technical issues and answer questions about your services.
• Quick and Reliable Service: Ensure that your internet connection, computers, and equipment are in good working order. Slow or malfunctioning equipment can frustrate customers.
• Clean and Comfortable Environment: Keep your cafe clean and well-maintained. Comfortable seating and a pleasant atmosphere encourage customers to stay longer.
• Clear Pricing and Policies: Be transparent about your pricing and any policies, such as time limits or additional charges. Nobody likes surprises on their bill.
• Prompt Support: If customers encounter problems, provide quick and efficient support. Address their concerns politely and professionally.
• Privacy and Security: Respect customer privacy and security. Ensure that their personal information and data are protected.
• Feedback Collection: Encourage customers to provide feedback, whether through surveys, comment cards, or online reviews. Use their input to make improvements.
• Customer Loyalty Programs: Implement loyalty programs to reward returning customers. Offer discounts or free hours after a certain number of visits.
• Regular Updates: Keep your software and hardware up-to-date to provide the best service possible. This includes updating antivirus software and ensuring all programs are current.
• Engage on Social Media: Respond to customer comments and messages on social media promptly. Engage with your online community and use it as a platform to share promotions and updates.
• Regular Maintenance: Conduct routine maintenance on your computers and equipment to prevent breakdowns during customer use.
• Educational Materials: Provide guides or tutorials on how to use certain software or equipment. This can help customers who may not be tech-savvy.
• Celebrate Milestones: Recognize and celebrate customer milestones, such as birthdays or anniversaries. Small gestures can create a memorable experience.
• Problem Resolution: Train your staff in conflict resolution techniques to handle customer complaints effectively and turn negative experiences into positive ones.
• Stay Responsive: Be responsive to changing customer needs and preferences. Adapt your services and offerings accordingly.

The Bottom Line

Starting a cyber cafe business in Kenya offers endless opportunities in an ever-connected world. Your success in this venture will depend on market research, compliance with regulations, and, above all, a commitment to exceptional customer service.

Remember, your cyber cafe is more than just a place for internet access—it’s a community hub. By providing a welcoming environment, diverse services, and continuous improvement, you can establish a loyal customer base and thrive in Kenya’s dynamic cyber cafe industry.

Armed with the knowledge from this guide, take the leap into entrepreneurship with confidence. Your cyber cafe has the potential to be a valuable asset to your community and a source of pride as a business owner. Best of luck on your journey to cyber cafe success!

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L.K. Nathans

I am a personal finance enthusiast and digital marketer. My work here is to help you navigate your financial journey and achieve your main money goals. Through Omoka Digital, I provide practical tips, strategies, and insights on budgeting, saving, investing, and debt management. My aim is to empower you with the knowledge and tools you need to make informed financial decisions and improve your financial well-being.

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How to Start a Cyber Cafe Business in Kenya

Starting a cybercafé business is a profitable venture in Kenya . The demand for information has been on the rise with the rise of technology . This has necessitated the establishment of cyber cafes where people can browse the internet, type, print, and photocopy documents. Cyber cafe services in Kenya are increasingly in demand with the increase in business activities. 

Write a Cyber Cafe Business Plan

You need a business plan to start a cyber cafe business in Kenya. A good cybercafé business plan should include startup costs, sources of business funding, risks and strengths of the venture, market research findings and cash flow projections.

Equipment Needed to Start a Cyber Cafe in Kenya

The following are some of the requirements for cyber cafe requirements and their respective costs:

• At least 5 computers - Ksh 75,000
• Printer and scanner - Ksh 25,000
• Photocopier - Ksh 60,000
• Internet - Ksh 3,000
• Cabling - Ksh 2,000
• Furniture - Ksh 15,000
• Business permits - Ksh 15,000 
• Rent - Ksh 20,000
• Electricity - Ksh 1,000
• Staff Salary - Ksh 15,000

Some of the computer brands that are best suited for a cyber cafe include HP and Dell. The best laptop is an HP, since it is durable and has most of the features necessary for a cyber business. The best printer for a cyber cafe is the Epson brand. You can get a three-in-one printer for document printing, scanning and CD printing services. The best printers for internet cafés are Kyocera, Epson and Canon.

You also need cyber cafe software to track internet usage by customers. You can charge clients depending on the time they have spent accessing the internet. Furthermore, you can use Cybercafé Pro free software. Alternatively, you can use the MyCyberCafe software.  

How Much Does It Cost to Start a Cyber Cafe in Kenya?

The size of the business will determine the amount of startup capital you need. However, the best way to go about it is to start small and grow your business over time. The cost of starting a cybercafe in Kenya is around Ksh 250,000. However, cybercafé startup costs will depend on the business's location and size.  

Factors to Consider When Starting an Internet Café Business in Kenya

Before you can set up your business, there are things that you need to consider, to ensure that you get the best results.

1. Location

Make sure to set up your internet and printing business in an area with institutions like schools that require the services you are offering. For instance, you can set up your business near a college, university, hospital or a banking hall. Such institutions will require people to use the internet and print documents.

You also need to realize that cyber cafes work well in towns and not in rural areas. It is because there is a higher demand for information in urban areas due to the presence of many offices and businesses compared to rural areas. Therefore, make sure to set up your cyber business in a busy area.  

2. Licenses and Business Permits

To start an internet cafe in Kenya, you need business permits and licenses from the relevant authorities. It is easy to get cyber cafe business licenses. You can visit your County Council offices and pay for a business permit.

The officials will then visit your premises to inspect your business. Licenses for printing and internet businesses will cost you between Ksh 5,000 and Ksh 10,000 annually. The price varies from one county to the other.

You need a county council single business permit, a county council advertising and signage permit, and a Music Copyright Society of Kenya (MCSK) license to run your cyber cafe business efficiently.

Also read: How to start a bakery business in Kenya.

3. Partition Your Workstation

An excellent internet cafe requires proper partitioning. You will also need some shelves where you can keep photocopy papers, envelopes and other stationery. Partitioning is important and helps you save on space and ensure privacy for the cyber attendant.

You can buy desks that can accommodate four users. You also need a place where the cyber cafe attendant will be sitting and a place for the server computer, printer and photocopier. Make sure your cyber cafe furniture is comfortable for your customers. 

4. Internet Connectivity

You need to do thorough research on the most economical internet service provider you will be using. There are many internet providers in Kenya, like Safaricom, Telcom and Airtel. One of the limitations that cyber cafe businesses face is the lack of reliable internet connectivity. You must choose the best internet service provider with strong connectivity at your business location.

5.  Computers and other Equipment

You must decide whether to buy a new or second-hand photocopier, computer, or printer. If you choose to buy second-hand equipment, make sure that it is in good condition. Avoid buying equipment that will require repairs from time to time. It will make your operation expensive.

Read also: How to start a computer sales business.

6. Hiring Employees

You need to hire someone responsible, trustworthy and knowledgeable about cyber cafe operations. Most cyber cafe business owners face challenges by employing people who steal from them. You need to employ a person who can remit the day-to-day earnings of your business. 

7. Marketing 

Finally, once you have launched your internet cafe business, you need to advertise it. You can use posters, business cards and customer referrals. Soon, you will start attracting many customers to your business. Make sure to expand your business as your customer base grows.  

List of Cyber Services in Kenya

The services you will be offering should be listed in your business plan. Some of the cyber cafe services you can offer include:

• Typing and printing
• Photocopying and scanning
• Browsing the internet
• Selling stationery like envelopes  
• Laminating documents
• Online applications
• Graphic services

For business consultancy, strategic planning, organizational development, market research, financial management & accounting, risk management and business plan writing at an affordable fee, please reach out to us through a phone call 0728 621 138 , WhatsApp , or email: [email protected]

Is Cyber Cafe Business Profitable in Kenya?  

Starting an internet café business in Kenya is profitable if it is situated in an area with institutions and a large population. Its profitability also depends on the cyber services you are offering.

For instance, if you are offering internet, printing, photocopying and scanning services, you will make more money than someone offering internet services only. If you are providing all those services, you can make Ksh 5,000 on a good day and Ksh 1,500 on a bad day.

It implies that the business's revenue is between Ksh 30,000 and Ksh 60,000 per month. After deducting business expenses, the cybercafé's business profit is over Ksh 15,000. If you know how to start an internet café business, it is a profitable venture. 

To start an internet café business in Kenya, you need to know how to operate computers and have the technical ideas. You can also hire a person to operate one for you, but make sure you are there to collect money for services. With that, I hope you now know how to start a cybercafé business. 

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Get in touch

For business consultancy, business plan writing, market research, strategic planning, risk management, financial management & accounting at an affordable fee, please reach out to us through:

• [email protected]
• +254 728 621 138
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