Real Estate | How To

How to Write a Real Estate Business Plan (+ Free Template)

Published June 30, 2023

Published Jun 30, 2023

Gina Baker

REVIEWED BY: Gina Baker

Jealie Dacanay

WRITTEN BY: Jealie Dacanay

This article is part of a larger series on How to Become a Real Estate Agent .

  • 1 Write Your Mission Statement
  • 2 Conduct a SWOT Analysis
  • 3 Set Specific & Measurable Goals
  • 4 Plan Your Marketing Strategies & Tactics
  • 5 Create a Lead Generation & Nurturing Strategy
  • 6 Calculate Your Income Goal
  • 7 Set Times to Revisit Your Business Plan
  • 8 Why Agents Need a Real Estate Business Plan
  • 9 Real Estate Business Plan Examples & Templates
  • 10 Bottom Line
  • 11 Frequently Asked Questions (FAQs)

A real estate business plan lays the groundwork and provides direction on income targets, marketing tactics, goal setting, lead generation, and an overview of your industry’s competition. It describes your company’s mission statement in detail and assesses your SWOT (strengths, weaknesses, opportunities, and threats) as an organization. Business plans should include measurable goals and financial projections that you can review periodically throughout the year to ensure you meet your goals.

Continue reading to see real estate business plan examples and discover how to write a real estate business plan. Start by making your own by downloading and using the free real estate business plan template we’ve provided below.

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Real Estate Business Plan Template

Real estate business plan template.

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💡Quick tip:

Market Leader provides a comprehensive paid inbound lead, automated marketing, and CRM solution to help agents acquire, engage, and nurture real estate leads.

Furthermore, Market Leader offers and guarantees you a number of exclusive seller and buyer leads in your target niche at a monthly rate.

1. Write Your Mission Statement

Every real estate agent’s business plan should begin with a mission statement, identifying your values and why your business exists. Your mission statement serves as the guide to achieving your ultimate business objective. When you create a solid clear mission statement, all other items identified in your realtor business plan should be aimed at fulfilling this statement.

A screenshot of Compass' website.

Compass’ mission statement: “Our mission is to help everyone find their place in the world.” (Source: Compass )

Your mission statement should identify your target audience, what product or service you provide, and what makes your business distinct. As seen in the example above, a powerful mission statement should be short and concise but sums up a business objective.

Let’s take Compass’ mission statement above as an example: “Our mission is to help everyone find their place in the world.” The statement identifies what the company offers, for what reasons, and who it benefits.

2. Conduct a SWOT Analysis

SWOT is an acronym that stands for a business’ strengths, weaknesses, opportunities, and threats. The primary objective of these four elements is to assess a business by evaluating internal and external factors that can drive decision-making and help you make more money . Conducting a SWOT analysis as you develop your business plan for real estate uncovers opportunities to differentiate yourself from the massive competition currently on the market.

Strengths & Weaknesses

Strengths and weaknesses are internal parts of your organization. Strengths identify what product or services you provide better than others, your access to resources, and items that benefit your customers. Weaknesses are items that need improvement, lack of resources, or what your competition does better. These are items within your control to change because you can convert a weakness into a strength.

See the example below if “Agent X” was doing their SWOT analysis:

Opportunities & Threats

External factors drive opportunities and threats and are areas you can take advantage of to benefit your business. Examples of opportunities can be shifts in the current marketplace, emerging trends you can capitalize on, features that competitors lack, or even changes with your competitors. Threats, on the other hand, are anything that can negatively impact your business. You don’t have control over changing the opportunities or threats, but you can develop a practice to anticipate and protect your business against the threats.

The opportunities and threats for “Agent X” would be:

When you complete your SWOT analysis, use it as a guide when creating strategies to meet your business objectives. To gain the most benefit from creating a SWOT analysis, make sure you are being realistic about your business and evaluating it in its present state. You don’t want to be unrealistic by listing strengths or opportunities that don’t exist yet, and you want to allocate time and money to the most impactful solution to your business issues.

If “Agent X” completed the above SWOT analysis, a few strategies they could derive would be:

  • Incentivize agents to keep them at the brokerage for longer
  • Implement a technology-based key machine to reduce lost keys and keep the team accountable
  • Find a competitive advantage against competing brokerages and use that in marketing messages

Example of Zillow Premier Agent Agent Finder advertising for three featured agents.

Zillow agent finder (Source: Zillow )

To help agents locate other brokerages operating in your preferred market, agents can use Zillow’s agent finder page as a research tool to see which agents or brokerages are operating in a specific area. You can find an agent by location, name, specialty, and language. Once you click on a Zillow profile , you can read their reviews, see their team members, contact and website information, and property listings. Take a deep dive into your competitor profiles and can use the information to implement strategies within your own business.

Visit Zillow

Read how our experts feel about this real estate lead generation company in our Zillow Premier Agent review .

3. Set Specific & Measurable Goals

You’re ready to set some business goals after clearly defining your mission statement and SWOT analysis. Goals can help set the tone to increase your performance and drive your business in the right direction. Your goals should have a definitive way to show progress, which can be a prime motivator to keep you on track to achieving them.

Each goal should follow a pattern to identify set criteria. This will ensure that your daily efforts are performed to meet business objectives within a set period. A way to do this is by using SMART goals:

Examples of SMART goals for agents or brokerages:

  • Increase closed transactions by 20% to a total of 150 deals within the next year
  • I will ask all closed clients for a referral and review within 30 days of closing the deal

Goals can be split into short-term and long-term goals. Short-term goal lengths vary between days and weeks but do not exceed six months. Short-term goals can also be worked on simultaneously with long-term goals. Long-term goals can take up to six months or more to complete and require careful planning and perseverance. A mix of short-term and long-term goals will help you maintain motivation.

All goals are equally important; however, success will stem from how you prioritize each one. Slowly add on additional goals as you have the capacity and feel comfortable with the current progress of your current set of goals. Without identifying your business goals, you’ll leave your results up to luck to attain your business objectives.

4. Plan Your Marketing Strategies & Tactics

Developing marketing strategies and tactics and implementing them help you identify and locate your current value proposition in the real estate industry, along with specific timelines for execution. In addition to determining your overall business objectives and goals, your marketing strategy and plan should include the following:

  • Pinpoint general marketing goals
  • Estimate projected marketing budget
  • Know your geographic farm area data and identify your target niche audience
  • Analyze market competition
  • Identify your unique selling proposition
  • Establish a timeline and set your plan in motion
  • Track your progress and readjust as needed

While a marketing strategy identifies the overall marketing goals of your business, developing marketing tactics will help you achieve those individual goals. They can include referral business tactics, retention efforts, and ways to acquire new customers. For example, you can offer incentives to anyone who refers your business, or you can implement new email drip campaigns to help increase lead conversion rates.

These tactics should have set key performance indicators (KPIs) to help you evaluate your performance. For instance, a KPI you can set for your business could be that referral business should exceed 20% of your lead generation sources.

If you’re unsure how to put together your marketing plan, check out our article Real Estate Marketing Plan Template & Strategy Guide and download the free template to get started.

Postcard campaign examples from ProspectsPLUS!.

Postcard campaign example (Source: ProspectsPLUS! )

If direct mail is part of your promotion strategy, services like ProspectsPLUS! can help easily create and distribute mailers to a targeted area. It also has options for postcards , brochures, newsletters , flyers, and folders. You can also send mailers to prospective clients by geographic or demographic farm areas through its campaigns. Check out its templates and mailing options today.

Visit ProspectsPLUS!

Read how our experts feel about this real estate direct mail service in our ProspectsPLUS! review .

5. Create a Lead Generation & Nurturing Strategy

Having a successful lead generation strategy will help you maintain business growth. Lead generation can be performed organically and through paid advertisements to attract and convert prospective clients. In addition to generating leads, agents should have systems to manage, nurture, and re-engage with contacts to maximize opportunities.

Generating leads through a multipronged approach is the best way to maintain lead flow. Use organic strategies like hosting an open house, reaching out to your sphere of influence, and attending networking events. Employ paid generation strategies, such as purchasing leads from a lead generation company or setting up a website to funnel potential clients. Your marketing strategies will directly correlate with your lead generation strategies.

Every lead is an opportunity, even if they don’t immediately convert into a deal. Effectively nurturing leads can make sure no opportunity falls through the cracks. Agents can nurture leads by continuously engaging and developing relationships with prospective leads . It’s important to provide prospective clients with a constant flow of essential and relevant information, depending on where they are in the real estate buying or selling process.

Here are the top lead generation companies for real estate agents and brokers:

Engage more efficiently with buyer and seller leads using Market Leader’s new feature Network Boost. Network Boost has shown a 40% increase in agents successfully connecting with leads. Market Leader social media experts design highly targeted and optimized ads for your Instagram and Facebook. As visitors engage with your ads, they will be prompted to complete a form and funnel directly into your Market Leader client relationship manager (CRM). This will also trigger an automatic marketing campaign that nurtures your clients and lets you know they are ready to engage with you personally. Try Market Leader’s Network Boost today.

6. Calculate Your Income Goal

Your income goal is one of the most critical items to be included in your business plan. While this may be more difficult for new agents who are still learning the business, it’s still necessary to estimate the amount of money you will earn for the year. Work with an experienced agent or mentor to help you estimate your monetary goals. For professional agents, review your previous years to judge your income goals for the upcoming year.

To calculate your income goal and the amount of work you’ll need to complete to get to that goal, you’ll need to have some basic number estimates:

  • Net income: The amount of money you will put in your pocket after commission splits with your real estate brokerage.
  • Fee split with brokerage: This is the agreed-upon commission split you have with your brokerage for each completed transaction. For example, if you have a 70/30 split with your brokerage, you will collect 70% of the commission, and your brokerage will receive a 30% commission for each deal.
  • Estimate of completed deals per year: You also want to estimate the number of deals you intend to complete yearly. Remember that some months will be busier than others, so make sure to account for holidays, weather, and your schedule.

Real Estate Yearly Goal Calculator

By figuring out these numbers, you can give yourself a realistic number for your income goal. Compute the gross income commission (GCI) or amount of money you must make before the commission splits and the average profit per deal and month you’ll need to reach your goal.

For a more detailed breakdown of your yearly goal, download and use our yearly goal calculator. Input your information into the highlighted yellow boxes, and the spreadsheet will automatically calculate the GCI, total deal count, and gross income you’ll have to earn each month to reach your goal. Adjust the average gross commission per deal and brokerage split as necessary.

FitSmallBusiness Year Goal Calculator

FitSmallBusiness Year Goal Calculato template.

For additional information on real estate agent salaries, review our article Real Estate Agent Salary: How Much Do Real Estate Agents Make?

7. Set Times to Revisit Your Business Plan

Business plans are only effective if you use them. A business plan is a roadmap for your business, and you’ll need to revisit it often to ensure you’re staying on track. It should be a constant resource to guide you through meeting your goals and business objectives, but it’s not necessarily set in stone if you need to make any changes.

Agents should revisit their business plans monthly to measure progress and make any changes to stay the course. If you find that you’re missing the times set for your goals, then you should continue to revisit your business plan regularly. Changing the business plan itself should occur annually once you can have a complete picture of your yearly performance. Evaluating the business plan can help you discover new strategies and ensure you have the appropriate resources for the upcoming year.

Pipedrive user dashboard

Overall status of sales activities in the dashboard (Source: Pipedrive )

Sales software like Pipedrive can help you track your overall business performance when revisiting your business plan. It presents company sales data in easy-to-visualize dashboards that track your business performance and contains forecasting tools to project future revenue. It can maintain company and team goals with progress tracking to keep goals top of mind.

Visit Pipedrive

Read how our experts feel about this real estate customer relationship manager (CRM) system in our Pipedrive review .

Why Agents Need a Real Estate Business Plan

A real estate business plan keeps you up to date on market developments and one step ahead of your competitors. It also enables you to test lead-generating tactics and create new marketing campaigns while keeping track of results over time. A solid business plan for a real estate agent presents the following:

  • Where you are at the moment
  • Where you would like to be
  • How you’re going to get there
  • How to evaluate and measure your performance
  • When and when to correct the course

Real Estate Business Plan Examples & Templates

Real estate agents and brokerages don’t have to build their business plans from scratch, as many resources provide different examples. Business plan templates can also have different objectives. Some are used to secure financing or help you focus on lead generation, while others are single-page plans meant to get you started.

Here are five real estate business plan examples you can use to create yours:

Lead Generation & Income Plan

Screenshot of Market Leader real estate business plan.

Market Leader business plan example (Source: Market Leader )

This business plan is from Market Leader, a third-party lead generation platform. It specializes in lead generation, marketing, and converting leads into customers with an attractive IDX (Internet Data Exchange) website and robust automation tools. Agents can also participate in purchasing leads through their lead products to receive a guaranteed number of leads per month.

A Single-page Business Plan

Single Page Business Plan example from pngfind.

Business plan for real estate (Source: PngFind )

Agents who are new to writing a business plan can start small. Business plans do not have to be multipage to be effective. This single-page business plan helps identify a single goal followed by three areas to focus on and five objectives for each focus area. As real estate agents begin to feel comfortable with goal setting and completion, they can continue to add to this single-page business plan with duplicate pages, identifying additional goals.

Business Plan for Real Estate Brokers

Screenshot of Real estate broker business plan example from AgentEDU.

Real estate broker business plan (Source: AgentEDU )

This robust real estate broker business plan is designed to address organization and management goals. It contains pages identifying personnel information like title, job description, and salary. The business plan also encourages the broker to identify operational goals for future personnel changes. It’s best suited for a broker with a larger team to help drive operational change.

Business Plan With Detailed Financials

Business plan with detailed company financial information.

Example of real estate agent business plan template (Source: FinModelsLab )

This multipage business plan contains eye-catching graphics and detailed company financial information for real estate agents and brokers seeking funding from outside investors. One of the last sections of the business plan is a financial planning section geared toward showing how viable your business is through your provided income statements, cash flow, and balance sheet reports.

Real Estate Developers’ Business Plan

Easy to edit real estate business plan template from Upmetrics.

Realtor business plan template sample (Source: Upmetrics )

Upmetrics’ real estate business plan templates are easy to edit and share and contain professional cover pages to help agents convert their business ideas into actionable goals. The business plans from Upmetrics are geared toward agents looking to transition into real estate development. This plan includes vital sections important for a developer to analyze, such as building location, demand for housing, and pricing.

Market Leader's CRM dashboard as viewed on tablet and phone devices.

Real estate CRM (Source: Market Leader )

Market Leader’s business plan is centered around driving more business through lead generation. It helps agents understand their lead sources, average sales price, and how much commission was earned in a given year. It also allows agents to set income and transactional goals for the following year.

Visit Market Leader

Bottom Line

Whether you are a new real estate agent or looking to grow your brokerage, writing a real estate business plan template will help you define the steps needed to build a successful business . It serves as a guided roadmap to help you achieve your business goals, identify areas of improvement, and provide guidance in all aspects of your business, from marketing, operations, and finance to your products and services. Business plans can help determine if your business is viable and worth the financial investment.

Frequently Asked Questions (FAQs)

What is a real estate business plan.

A real estate business plan is a document that presents an outline of your organizational goals. A business plan lays out future company goals and structured procedures to achieve them. Business plans commonly contain plans for one to five years at a time, though they can differ from investor to investor.

A real estate business plan will put you in a position to succeed while also assisting you in avoiding potential pitfalls. It serves as a guide to follow when things go as expected and when they diverge from the initial plan of action. Also, a real estate business plan will ensure that investors know the steps they need to take to succeed.

How do I jump-start my real estate business?

It is important to note that starting a real estate business is not a simple task. Before launching a firm in any field, entrepreneurs should spend numerous hours researching and developing a solid business plan. As you start your real estate business, use the following tips as guidance:

  • Think about your professional goals
  • Conduct extensive research
  • Organize your finances
  • Create a business plan
  • Establish an LLC
  • Make a marketing plan
  • Create a website
  • Start campaigns
  • Keep track of leads
  • Develop a network of connections

How can I grow my real estate business?

You can use multiple strategies and ways to grow your real estate business. They include:

  • Assess your current situation
  • Invest in your professional growth
  • Establish strategic alliances
  • Take advantage of omnichannel marketing
  • Start blogging
  • Create consistent social media profiles and campaigns
  • Improve your website
  • Consider working with a marketing company
  • Optimize your signs and direct mail

About the Author

Jealie Dacanay

Find Jealie On LinkedIn

Jealie Dacanay

Jealie is a staff writer expert focusing on real estate education, lead generation, marketing, and investing. She has always seen writing as an opportunity to apply her knowledge and express her ideas. Over the years and through her internship at a real estate developer in the Philippines, Camella, she developed and discovered essential skills for producing high-quality online content.

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  • Writing a Business Plan

Writing a business plan may seem a daunting task as there are so many moving parts and concepts to address. Take it one step at a time and be sure to schedule regular review (quarterly, semi-annually, or annually) of your plan to be sure you on are track to meet your goals.

Essential Components of a Real Estate Business Plan

Why Write a Business Plan?

Making a business plan creates the foundation for your business. It provides an easy-to-understand framework and allows you to navigate the unexpected.

Quick Takeaways

  • A good business plan not only creates a road map for your business, but helps you work through your goals and get them on paper
  • Business plans come in many formats and contain many sections, but even the most basic should include a mission and vision statement, marketing plans, and a proposed management structure
  • Business plans can help you get investors and new business partners

Source: Write Your Business Plan: United States Small Business Association

Writing a business plan is imperative to getting your business of the ground. While every plan is different – and most likely depends on the type and size of your business – there are some basic elements you don’t want to ignore.

Latest on this topic

Budget sheet and planner

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles ( E ) are available only to NAR members and require the member's nar.realtor login.

Defining Your Mis​sion & Vision

Writing a business plan begins by defining your business’s mission and vision statement. Though creating such a statement may seem like fluff, it is an important exercise. The mission and vision statement sets the foundation upon which to launch your business. It is difficult to move forward successfully without first defining your business and the ideals under which your business operates. A company description should be included as a part of the mission and vision statement. Some questions you should ask yourself include: 

  • What type of real estate do you sell?
  • Where is your business located?
  • Who founded your business?
  • What sets your business apart from your competitors?

What is a Vision Statement ( Business News Daily , Jan. 16, 2024)

How to Write a Mission Statement ( The Balance , Jan. 2, 2020)

How to Write a Mission Statement ( Janel M. Radtke , 1998)

Using a SWOT Analysis to Structure Your Business Plan

Once you’ve created a mission and vision statement, the next step is to develop a SWOT analysis. SWOT stands for “Strengths, Weaknesses, Opportunities, and Threats.” It is difficult to set goals for your business without first enumerating your business’s strengths and weaknesses, and the strengths and weaknesses of your competitors. Evaluate by using the following questions:

  • Do you offer superior customer service as compared with your competitors?
  • Do you specialize in a niche market? What experiences do you have that set you apart from your competitors?
  • What are your competitors’ strengths?
  • Where do you see the market already saturated, and where are there opportunities for expansion and growth?

Strength, Weakness, Opportunity, and Threat (SWOT) ( Investopedia , Oct. 30, 2023)

How to Conduct a SWOT Analysis for Your Small Business ( SCORE , Apr. 28, 2022)

SWOT Analysis Toolbox ( University of Washington )

Setting ​Business Goals

Next, translate your mission and vision into tangible goals. For instance, if your mission statement is to make every client feel like your most important client, think about the following:

  • How specifically will you implement this?
  • Do you want to grow your business?
  • Is this growth measured by gross revenue, profit, personnel, or physical office space?
  • How much growth do you aim for annually?
  • What specific targets will you strive to hit annually in the next few years?

Setting Business Goals & Objectives: 4 Considerations ( Harvard Business School , Oct. 31, 2023)

What are Business Goals? Definition, How To Set Business Goals and Examples ( Indeed , Jul. 31, 2023)

Establishing a Format

Most businesses either follow a traditional business plan format or a lean startup plan.

Traditional Business Plan

A traditional business plan is detailed and comprehensive. Writing this business plan takes more time. A traditional business plan typically contains the following elements:

  • Executive Summary
  • Company description
  • Market analysis
  • Organization and management
  • Service or product line
  • Marketing and sales
  • Funding request
  • Financial projections

Lean Startup Plan

A lean startup plan requires high-level focus but is easier to write, with an emphasis on key elements. A lean startup plan typically contains the following elements:

  • Key partnerships
  • Key activities
  • Key resources
  • Value proposition
  • Customer relationships
  • Customer segments
  • Cost structure
  • Revenue stream

Creating a Marketing Plan

You may wish to create a marketing plan as either a section of your business plan or as an addendum. The Marketing Mix concerns product , price , place and promotion .

  • What is your product?
  • How does your price distinguish you from your competitors—is it industry average, upper quartile, or lower quartile?
  • How does your pricing strategy benefit your clients?
  • How and where will you promote your services?
  • What types of promotions will you advertise?
  • Will you ask clients for referrals or use coupons?
  • Which channels will you use to place your marketing message?

Your Guide to Creating a Small Business Marketing Plan ( Business.com , Feb. 2, 2024)

10 Questions You Need to Answer to Create a Powerful Marketing Plan ( The Balance , Jan. 16, 2020)

Developing a Marketing Plan ( Federal Deposit Insurance Corporation )

Forming a Team

Ensuring the cooperation of all colleagues, supervisors, and supervisees involved in your plan is another important element to consider. Some questions to consider are:

  • Is your business plan’s success contingent upon the cooperation of your colleagues?
  • If so, what specifically do you need them to do?
  • How will you evaluate their participation?
  • Are they on-board with the role you have assigned them?
  • How will you get “buy in” from these individuals?

How to Build a Real Estate Team + 7 Critical Mistakes to Avoid ( The Close , May 17, 2023)

Don’t Start a Real Estate Team Without Asking Yourself These 8 Questions ( Homelight , Jan. 21, 2020)

Implementing a Business Plan and Reviewing Regularly

Implementation and follow-up are frequently overlooked aspects to the business plan, yet vital to the success of the plan. Set dates (annually, semi-annually, quarterly, or monthly) to review your business plans goals. Consider the following while reviewing:

  • Are you on track?
  • Are the goals reasonable to achieve, impossible, or too easy?
  • How do you measure success—is it by revenue, profit, or number of transactions?

And lastly, think about overall goals.

  • How do you plan to implement your business plan’s goals?
  • When will you review and refine your business plan goals?
  • What process will you use to review your goals?
  • What types of quantitative and qualitative data will you collect and use to measure your success?

These items are only a few sections of a business plan. Depending on your business, you may want to include additional sections in your plan such as a:

  • Cover letter stating the reasoning behind developing a business plan
  • Non-disclosure statement
  • Table of contents

How To Write a Business Proposal Letter (With Examples) ( Indeed , Jul. 18, 2023)

How To Implement Your Business Plan Objectives ( The Balance , Aug. 19, 2022)

The Bottom Line

Creating a business plan may seem daunting, but by understanding your business and market fully, you can create a plan that generates success (however you choose to define it).

Real Estate Business Plans – Samples, Instructional Guides, and Templates

9 Steps to Writing a Real Estate Business Plan + Templates ( The Close , Apr. 3, 2024)

How to Write a Real Estate Business Plan (+Free Template) ( Fit Small Business , Jun. 30, 2023)

The Ultimate Guide to Creating a Real Estate Business Plan + Free Template ( Placester )

Write Your Business Plan ( U.S. Small Business Administration )

General Business Plans – Samples, Instructional Guides, and Templates

Business Plan Template for a Startup Business ( SCORE , Apr. 23, 2024)

Guide to Creating a Business Plan with Template (Business News Daily, Mar. 28, 2024)

Nine Lessons These Entrepreneurs Wish They Knew Before Writing Their First Business Plans ( Forbes , Jul. 25, 2021)

How to Write a Business Plan 101 ( Entrepreneur , Feb. 22, 2021)

Books, eBooks & Other Resources

Ebooks & other resources.

The following eBooks and digital audiobooks are available to NAR members:

The Straightforward Business Plan (eBook)

Business Plan Checklist (eBook)

The SWOT Analysis (eBook)

The Business Plan Workbook (eBook)

Start-Up! A Beginner's Guide to Planning a 21st Century Business (eBook)

Complete Book of Business Plans (eBook)

How to Write a Business Plan (eBook)

The Easy Step by Step Guide to Writing a Business Plan and Making it Work (eBook)

Business Planning: 25 Keys to a Sound Business Plan (Audiobook)

Your First Business Plan, 5 th Edition (eBook)

Anatomy of a Business Plan (eBook)

Writing a Business Plan and Making it Work (Audiobook)

The Social Network Business Plan (eBook)

Books, Videos, Research Reports & More

As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.

Writing an Effective Business Plan (Deloitte and Touche, 1999) HD 1375 D37w

Have an idea for a real estate topic? Send us your suggestions .

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

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Real Estate Agent Business Plan

estate agency business plan template

A real estate agent business is one of the best ways of getting paid for your expertise in the real estate industry.

If you have a thorough knowledge of the market, are a brilliant negotiator, and can think on your feet then being a real estate agent might be the right career for you.

Industry Overview

Research says the global real estate agent and brokerage market are expected to grow from $960.12 billion in 2020 to $1008.95 billion in 2021 at a compound annual growth rate (CAGR) of 5.1%. Also, the market is expected to reach $1351.1 billion in 2025 at a CAGR of 8%.

The above figure suggests It is a great market to be in, but you need a well-designed business plan to succeed as a real estate agent. A business plan can help you in having a clear strategy and also in keeping a track of your progress.

But what else can a business plan do for your brokerage firm, and how to write one? Read on to find out.

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Things to Consider Before Writing a Real Estate Agent Business Plan

Find a way to get leads.

The majority of your leads, at least at the beginning of your career, would come from constant effort and a variety of sources. So before getting started you’ll have to figure out all the possible ways of generating leads.

Make a networking plan

Having a network comprising of your customers, businessmen, and even your competitors is necessary for a real estate agent. Because you never know where you’ll get your next big client.

Hence, figuring out a networking strategy is important.

Set up your website

Nowadays, a lot of people look for real estate services online. Hence, it makes it important for you to set up a website for your business.

Making a website also contributes to building your credibility and brand image. Hence, building an optimized and active website can do wonders for your business.

Be prepared for changes in the industry

The real estate agent is changing at a rapid pace. Everything from changes in the economy to people’s buying behavior, and income has a major impact on the real estate market. Hence, it is important for you to have a strategy to deal with such changes.

One of the simplest ways to do so is to have a dynamic and customizable real estate business plan. It helps you deal with changes in a smooth and effective way.

How a Business Plan Can Help You?

As a real estate agent, clear business goals and a constantly evolving way of doing business can be extremely profitable for your business. Apart from that, networking is a key aspect of a real estate agent’s business.

A professional business plan can help you manage all of the above efficiently without any hassles.

Having a plan makes managing your business easier and lets you focus on the more pressing concerns of a business.

Moreover, it gives you a competitive edge over those who jump right in, without any plan.

Real Estate Agent Business Plan Outline

This is the standard real estate agent business plan outline which will cover all important sections that you should include in your business plan.

  • Products and Services
  • Management Team
  • Success Factors
  • 3 Year profit forecast
  • Startup cost
  • Funding Required
  • Our business offering is listed below:
  • Industry Analysis
  • Market Trends
  • Target Market
  • Sales Strategy
  • Targeted Cold Calls
  • Publications
  • Pricing Strategy
  • Management Summary
  • Hiring Plan
  • Important Assumptions
  • Brake-even Analysis
  • Profit Yearly
  • Gross Margin Yearly
  • Projected Cash Flow
  • Projected Balance Sheet
  • Business Ratios

How to Write a Real Estate Agent Business Plan?

A business plan should be clear-cut and ever-changing. It should have goals, but also be flexible at the same time.

Moreover, it should be customizable as per your target market and location. You can write such a plan in many ways.

Although there are several changing and fixed aspects of a real estate agent’s business plan, there are certain essential areas that should be included to write a good business plan.

They are as follows:

1. Executive Summary

The executive summary section sums up what your entire business idea stands for. It is a brief overview of all of your business’s functions, including finances, target audience, operations, marketing, sales, etc.

This section, if written properly, can help you get funded as it presents your idea to the investors in a precise way and helps you gain their confidence.

2. Company Summary

This section basically consists of all the information about your agency’s history, its current situation, the idea behind its existence, and also the finances and funding it requires for becoming profitable.

3. Products and Services

In this product and services section, you’ll define your niche. Having a niche in real estate helps you get a better knowledge of the market and better deals in return. It also helps you meet the right people and the right customers.

As a real estate agent, you can decide whether you’ll deal with office spaces, residential spaces, rentals or buying, selling, etc. Working with a specific set of customers most of the time helps you stay at the top of your game in the real estate market.

4. Market Analysis

A thorough and ongoing market analysis helps you know the market trends and your target audience better. It helps you stay updated with the demands of your customers and how you can fulfill them in the best way possible.

Not just that, it also helps you in knowing where you stand in the market when you need to change your business model with a changing market, and when you need to upskill to stay relevant as a real estate agent.

5. Strategy and implementation

After you are done analyzing the market, writing this section would be a cakewalk. As you are familiar with the market you can formulate the best strategy to thrive in it.

As a real estate agent, having a good advertising strategy, sales strategy, and essentially a good pricing strategy is of utmost importance.

6. Operations Plan

The operations plan section in your business plan includes the day-to-day functioning of your company, as well as your goals and strategies to achieve them.

It is an ever-changing section and has to be tweaked as per the demands of the industry. Breaking your goal down into smaller milestones in this section is an effective way of writing it.

7. Financial Plan

A financial plan decides whether your agency would succeed or not. It prevents you from having mismanaged finances, and a dearth of funds and also helps you in managing the cash inflow of your business.

Download a sample real estate agent business plan

Need help writing your business plan from scratch? Here you go; download our free real estate agent business plan pdf to start.

It’s a modern business plan template specifically designed for your real estate agent business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

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Business Plan Summary

A business plan can not only help you with the management of your business but also work as a road map to success.

A real estate agency’s cash inflow is on the irregular side, but a business plan can help you thrive with that too. Having a plan gives you a clear idea of the functioning as well as the spending of your business.

After getting started with Upmetrics , you can copy this sample real estate agent business plan template into your business plan and modify the required information and download your real estate agent business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

So, what are you waiting for? Start planning

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About the Author

estate agency business plan template

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Real Estate Agent Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Real Estate Agent Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Real Estate Agent Business Plan & Example

You’ve come to the right place to create your real estate agent business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their real estate agencies.

Real Estate Business Plan Example

Below are links to each section of your real estate agent business plan template:

  • Executive Summary – The Executive Summary is the most important part of your business plan. It is a brief overview of your real estate agency, its products and services, niche market opportunity, and competitive advantage.
  • Company Overview – In the Company Overview, you will provide a detailed description of your real estate agency, its products and services, company structure, management team, and Founders.
  • Industry Analysis – The Industry Analysis is a critical part of your real estate business plan. Here, you will provide an in-depth analysis of the industry in which your real estate agency operates. You will cover topics such as industry trends, major players in the industry, market size and growth, and profitability.
  • Customer Analysis – In the Customer Analysis, you will identify your target market and provide insights into their needs and buying habits. You will also segment your target market and discuss your marketing strategy for reaching them.
  • Competitive Analysis – In the Competitive Analysis, you will identify your competition and provide insights into their strengths and weaknesses. You will also discuss your competitive advantage and how you plan to stay ahead of the competition.
  • Marketing Plan – In the Marketing Plan, you will discuss your marketing strategy and tactics. You will also provide a sales forecast and budget for your marketing activities.
  • Operations Plan – In the Operations Plan, you will discuss your business’s day-to-day operations. You will also provide business milestones that you plan to achieve and a budget for your operational expenses.
  • Management Team – In the Management Team section, you will provide an overview of your management team and their experience in the real estate industry.
  • Financial Plan – In the Financial Plan, you will provide a three-year financial projection for your real estate agency. This will include your income statement, balance sheet, and cash flow statement.

Next Section: Executive Summary >

Real Estate Business Plan FAQs

What is a real estate business plan.

A real estate business plan is a plan to start and/or grow your real estate business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your real estate business plan using our Real Estate Business Plan Template here .

What Are the Main Types of Real Estate Businesses?

The most commonly known type of real estate business is residential real estate sales. This involves the sale and purchase of homes. The other type of real estate business is commercial real estate, where businesses focus on commercial properties.  Other types are real estate investors, lease companies and property management.

What Are the Main Sources of Revenues and Expenses for a Real Estate Business?

The main source of revenue for a real estate business are commissions earned from client real estate sales and rentals fees. Other revenue generated in this business are profit income, interest income and dividend income.

The key expenses for property management companies are salaries and wages, advertising, travel and supply costs for each transaction.

How Do You Get Funding for Your Real Estate Business Plan?

Real estate businesses are typically funded through small business loans, personal savings and credit card financing.

What are the Steps To Start a Real Estate Business?

Starting a real estate business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Real Estate Business Plan - The first step in starting a business is to create a detailed real estate business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your real estate business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your real estate business is in compliance with local laws.

3. Register Your Real Estate Business - Once you have chosen a legal structure, the next step is to register your real estate business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your real estate business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Real Estate Equipment & Supplies - In order to start your real estate business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your real estate business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful real estate business:

  • How to Start a Real Estate Business

Where Can I Get a Real Estate Business Plan PDF?

You can download our free real estate business plan template PDF here . This is a sample real estate business plan template you can use in PDF format.

Business Plan Template for Real Estate Agents

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Thinking of entering the real estate market? Don't make a move without a solid plan! Real estate agents and agencies know that a business plan is the backbone of their success. That's why ClickUp's Business Plan Template for Real Estate Agents is an essential tool for anyone in the industry.

With this template, you can:

  • Define your goals, strategies, and financial projections
  • Establish a clear direction for your operations
  • Maximize your success in the competitive real estate market

Whether you're a seasoned agent or just starting out, this template will guide you every step of the way. Get ready to dominate the real estate game like never before!

Business Plan Template for Real Estate Agents Benefits

A business plan template for real estate agents provides a roadmap for success in the dynamic world of real estate. Here are some of the benefits of using this template:

  • Helps you set clear and achievable goals for your real estate business
  • Enables you to develop effective marketing strategies to attract clients and generate leads
  • Assists in creating a comprehensive financial plan and budget to manage expenses and maximize profits
  • Provides a framework to analyze market trends and identify opportunities for growth and expansion
  • Allows you to track progress and make adjustments to your business strategies as needed for continued success.

Main Elements of Real Estate Agents Business Plan Template

ClickUp’s Business Plan Template for Real Estate Agents provides a comprehensive framework to help you create a solid business plan and achieve success in the real estate industry.

Key elements of this template include:

  • Custom Statuses: Track the progress of different sections of your business plan with statuses like Complete, In Progress, Needs Revision, and To Do.
  • Custom Fields: Utilize custom fields such as Reference, Approved, and Section to add additional details and organize your business plan effectively.
  • Custom Views: Access different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to easily navigate and manage your business plan.
  • Collaboration Tools: Collaborate with your team members by assigning tasks, leaving comments, and attaching files directly within the business plan template.
  • Goal Setting: Set specific goals and timelines using ClickUp’s Goals feature, ensuring that you stay on track and achieve your objectives.
  • Document Management: Seamlessly integrate with ClickUp’s Docs feature to create and store important documents related to your business plan.
  • Progress Tracking: Monitor your progress and make data-driven decisions using ClickUp’s Dashboards feature.
  • Integration Capabilities: Connect ClickUp with other essential tools and software through ClickUp’s wide range of integrations, such as Email, AI, and other popular business applications.

How To Use Business Plan Template for Real Estate Agents

Creating a business plan is essential for real estate agents looking to grow their business. Follow these steps to effectively use the Business Plan Template in ClickUp:

1. Define your goals and objectives

Start by clearly defining your goals and objectives for your real estate business. Do you want to increase your sales volume, expand into new markets, or improve your online presence? Identifying your goals will help guide your business plan and set a clear direction for your success.

Use Goals in ClickUp to set specific, measurable, achievable, relevant, and time-bound (SMART) goals for your real estate business.

2. Analyze your target market

Next, analyze your target market to understand your clients' needs, preferences, and demographics. Research the local real estate market trends, competition, and potential opportunities. This information will help you tailor your marketing strategies and services to meet the demands of your target audience.

Use the Table view in ClickUp to organize and analyze market research data, such as demographics, market trends, and competitor analysis.

3. Develop your marketing and sales strategies

Based on your target market analysis, develop effective marketing and sales strategies to reach your ideal clients. Determine the best channels to promote your services, such as social media, email marketing, or networking events. Additionally, outline your lead generation and conversion strategies to ensure a steady flow of potential clients.

Use Automations in ClickUp to automate repetitive marketing tasks, such as sending follow-up emails or scheduling social media posts.

4. Track your progress and adjust accordingly

Once your business plan is in motion, it's crucial to track your progress and make adjustments as needed. Regularly review your key performance indicators (KPIs) to measure the success of your strategies. If certain tactics are not yielding the desired results, be open to adapting and trying new approaches to achieve your goals.

Use Dashboards in ClickUp to monitor and visualize your KPIs, such as lead conversion rate, sales volume, or website traffic.

By following these steps and utilizing the Business Plan Template in ClickUp, real estate agents can effectively strategize, execute, and track their business goals for success in the competitive market.

Get Started with ClickUp’s Business Plan Template for Real Estate Agents

Real estate agents and agencies can use the Business Plan Template for Real Estate Agents in ClickUp to create a comprehensive plan for their business and stay organized.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a solid business plan:

  • Use the Topics View to outline the main sections of your business plan, such as marketing, sales, and financials
  • The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do
  • The Timeline View will give you a visual representation of your business plan's milestones and deadlines
  • The Business Plan View will provide a comprehensive overview of your entire plan, including goals, strategies, and financial projections
  • Use the Getting Started Guide View to access helpful resources and tips for creating a successful business plan
  • Customize the Reference custom field to add links or notes to relevant resources or documents
  • Use the Approved custom field to indicate which sections or strategies have been approved by stakeholders
  • The Section custom field will help you categorize and organize different sections of your business plan

With this template, you can create a well-structured and organized business plan that sets you up for success in the real estate industry.

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Ultimate Guide: 11 Points to Writing a Real Estate Business Plan

Ultimate Guide: 11 Points to Writing a Real Estate Business Plan

Failing to plan is planning to fail. Your business plan is the GPS for success. Instead of wandering, push towards your goals and objectives with clear direction. Developing a real estate business plan is critical to forming a healthy and sustainable business. 

A real estate business plan is an important step for any real estate agent looking to build a successful career in the industry. While there is no one-size-fits-all approach, there are certain key elements that should be included in any plan. First and foremost, it is essential to set clear goals and objectives.

A study of 2,877 business owners found that companies are twice as likely to secure loans and funding if they have a business plan and 75% more likely to grow. Another study showed that 64% of companies who created a plan increased their businesses, compared to 43% of companies that hadn't yet finished a plan. 

Your own business plan is an essential tool for any business, small or large. Real estate agents use business plans to map their marketing strategies, target their advertising, and track their progress. A business plan helps agents set goals and stay on track throughout the year. It is also a valuable reference point when meeting with clients and potential investors. 

While there are many different ways to create a real estate business plan, certain elements should be included in every scenario. These elements include an overview of the business, the company's goals and objectives, a marketing strategy, and a financial analysis. By having these key components, companies can ensure that their real estate business plan is comprehensive and will help them achieve their desired results.

Harvard Business Review (HBR) stated that the chances of success rose by 12% for those that spent no longer than three months on their plan . With any longer proving futile. So, how do you write a business plan for your real estate business without getting bogged down in the details? In this post, we'll look at actionable steps agents and brokers can take to outline, execute and measure the performance of a business plan.

As a real estate agent, you know that the housing market can be unpredictable. You need to be prepared for the ups and downs of the market, and one way to do that is to have a business plan. Your business plan will help you set goals and track your progress. It will also force you to think about the costs of running your business and how you will generate leads. There are many online resources that can help you write a business plan, but the most important thing is to get started. By taking the time to write a plan, you will ensure that your business is ready for whatever the housing market throws your way.

What is a real estate business plan?

A business plan is a written document that captures the future of your business. It details what you plan and how you plan to do it.

Real estate business plans are essential for two reasons. First, they provide a road map for agents to follow as they work to build their businesses. Second, they force agents to think through all the crucial aspects of their business, such as their marketing efforts, target market, and financial goals. 

By taking the time to write a Real Estate Business Plan, agents can ensure that they are taking all the necessary steps to build a successful business.

A Real Estate Business Plan is an essential tool for any business, whether you are just starting or have been in business for years. There are many benefits to creating a Real Estate Business Plan, including: 

  • Having a Real Estate Business Plan forces you to take a step back and assess your business as a whole. It allows you to see where your business stands, and identify any areas that need improvement.
  • A Real Estate Business Plan provides a roadmap for your business. It can help you to set goals and track your progress over time.
  • A Real Estate Business Plan can help secure your business funding. If you seek investment from Venture Capitalists or Banks, they will often require a copy of your business plan before considering your request.
  • A Real Estate Business Plan can help you to attract and retain top talent. If you are looking to hire employees or contractors, having a well-crafted business plan can be a significant selling point.
  • A Real Estate Business Plan can be a valuable tool for managing day-to-day operations. A clear and concise plan can help you better decide where to allocate resources and how to utilize your team's time and talents best.
  • A Real Estate Business Plan can help you to measure and track your marketing efforts. By setting specific goals and objectives, you can more effectively gauge the success of your marketing campaigns and make necessary adjustments along the way.
  • A Real Estate Business Plan can serve as a valuable sales tool. A professional business plan can give you a significant competitive advantage if you are looking to sell properties or convert leads into clients.
  • A Real Estate Business Plan helps to keep you organized and on track. Trying to run a successful real estate business without a plan is like trying to drive from New York to Los Angeles without a map - chances are, you'll get lost along the way!

Having a Real Estate Business Plan gives you credibility in the eyes of others. If you are working with other professionals such as lenders, appraisers, or title companies, having a well-developed business plan shows that you are serious about your business and increases the likelihood that they will want to work with you in the future.

Last but not least, creating a Real Estate Business Plan is empowering! Taking the time to develop a comprehensive plan shows that you believe in yourself and your business and sets the foundation for long-term success.        

Precisely, it conveys your business goals, the strategies and tactics you'll use to achieve them, potential problems you may run into along the way and how to overcome them, roles and responsibilities, SWOT analysis, and measurement strategies.

estate agency business plan template

What should a real estate business plan include?

Real estate business plans are different from traditional business plans. 

Real estate agents need to focus on their target market, their uniqueness, and how they will succeed against the competition. Real estate business plans should also include an analysis of the current market conditions and the potential for growth in the future. In addition, real estate agents should outline their marketing strategy and have a budget for advertising and promotions. By taking the time to create a comprehensive business plan, real estate agents can increase their chances of success in this competitive industry.

Real estate business plans vary in length and complexity, but all should include the following elements: 

  • An overview of the real estate market 
  • A description of the agent's target market 
  • A marketing plan 
  • A financial plan 
  • A discussion of the agent's competitive advantages 

Real estate business plans provide a roadmap for agents to achieve their goals. They should include specific strategies for generating leads, marketing properties, and closing deals. The business plan should also outline the agent's budget and target income. Additionally, the real estate business plan should set forth a schedule for prospecting, listing appointments, and open houses. By following a real estate business plan, agents can increase their chances of success in real estate.

How do you assemble a real estate business plan?

A business plan is essential for any real estate business, whether you're just starting out or have been in the industry for years. It provides a roadmap for your business, laying out your goals and strategies for achieving them. But how do you go about assembling a business plan?

First, you'll need to identify your target market. Who are you trying to reach with your real estate business? Once you know your target market, you can start developing your marketing strategy. What methods will you use to get potential clients? How will you differentiate yourself from other real estate businesses in your area?

Next, you'll need to put together a financial plan. What are your revenue sources? How much money do you expect to bring in each month? What are your expenses? How much do you need to save for a rainy day? A clear financial picture will help you make sound decisions for your business.

Lastly, don't forget to include a personal development plan. What skills do you need to improve to succeed in the real estate business? What classes or training programs can you take to close more deals and earn more commissions? A well-rounded business plan will help ensure your real estate business is booming.

Writing a Real Estate Business Plan in 11 Easy Steps

1. write a detailed business description.

There's a story and context behind your business, and the business description is where that should shine. Write a brief overview of your Real Estate business. Include your business goals and how you plan on achieving them. Then create a description of your company, including its history, structure, and other relevant information.

The mission statement is part of the business description — which helps keep the rest on the track. Many mission statements follow a familiar format, like:

"To be the best, full-service Real Estate company in the Triangle and to enhance our quality of life through active community involvement.".

In a microstudy of 200 mission statements, it was found that mission statements most often talk about the company's dedication to customers (85%), shareholders (37%), employees (21%), and society (3%).

As well as a defined mission statement, make sure to include:

  • When you were founded
  • Where you are located
  • Who the leaders are
  • Special advantages/partnerships
  • Market opportunities
  • Legal structure

A very brief real estate business description example is:

"Norris & Company Real Estate is Vero Beach's premier upscale real estate firm. They specialize in luxury waterfront homes and condominiums, particularly in Vero Beach and Indian River County, FL."

2. Market Analysis

Research the Real Estate market in your area and identify any trends or opportunities. Include this information in your business plan.

Real estate agents must constantly be aware of the market conditions in their area to serve their clients best. Agents can provide expert guidance and advice by understanding the trends and opportunities.

When writing your Real Estate business plan, including a comprehensive analysis of the market conditions in your area. It will help you better understand your client's needs and identify potential opportunities.

Your market analysis should include:

  • An overview of the Real Estate market in your area
  • Identification of any trends or opportunities
  • An explanation of how you will address these trends or options in your business plan

By including this information in your Real Estate business plan, you will be able to show potential clients that you are knowledgeable and prepared to help them navigate the Real Estate market.

3. Perform a SWOT Analysis

A SWOT analysis is a technique used to identify and define several key characteristics that will impact your business: Strengths, Weaknesses, Opportunities, and Threats.

Think of it this way:

Strengths and Weaknesses are internal. Threats and Opportunities are external.

An analysis can be as simple as making lists of items under each category.

For example, a strength could be a solid and experienced sales team, while a weakness might be that your business is expensive to run because you haven't nurtured supplier relations.

It could be as simple as filling four sheets of paper with descriptions of the strengths, weaknesses, opportunities, and threats — collaboratively or alone. To make the answers clearer and the exercise more manageable, you can use questions like:

  • What do our competitors do better than us? Threat .
  • What's our unique selling point? Strength .
  • Why have customers churned in the past? Weakness .
  • Which markets are underserved in your territory? Opportunities .

4. List Your #1 SMART Goal

It's great to be ambitious, but focusing on one goal makes it easier to stay motivated, track progress, and see the measurable effect of achieving it. Even better if that goal is a SMART Specific, Measurable, Attainable, Realistic, and Timed – goal.

Examples of SMART goals you might set for your growing real estate business are:

  • Build a new real estate website in the next three months
  • Hire and onboard three new SDRs in the next six months
  • Increase monthly leads by 50% by next year
  • Sell ten houses in the Dallas metro area in the next 30 days.

Pick one at a time and focus on it! Sticking to an achievable goal with a time limit makes it more likely to come to fruition. And, even just writing it down makes you 42% more likely to attain it.

5. Identify Your Market Niche

Before setting out your facts and figures, it's essential to spotlight your target market and how you'll serve this niche. It helps you decide what's realistic and feasible to achieve in your business plan.

Determining your market niche is a fancier way of saying: Who are your services best suited to? While honing in on a narrow target seems a little exclusionary, niche marketing can save you time, effort, and money on marketing.

One tool to help you define your market is a buyer persona. A persona is a fictional typification of your ideal customer, with information that enables you to steer your sales and marketing in the right direction.

It's essential to assess your niche and ensure it is consistent with the market in your area.

For example, if you've decided to focus on first-time buyers, do some research to look at relevant stats and figures:

  • What percentage of sales in your market were to first-time buyers in the last 12–14 months?
  • What was the average sales price to first-time buyers?

Also, assess how competitive this market is:

  • Are you the only agent catering to the young first-timer?
  • Are you competing with well-known heavy hitters?

A competitive SEO audit can be a helpful starting point in finding your competitors in the online space, where almost all leads will turn at some point in the buying process.

6. Implementation Plan

Before you can begin implementing your real estate business plan, you must clearly understand your goals and objectives. What are you trying to achieve with your business? Are you looking to buy and hold properties for long-term appreciation, or are you more interested in flipping houses for a quick profit? 

Once you have a good idea of your goals, you can start to put together a plan for how to achieve them. For example, if you're interested in buying and holding properties, you'll need to generate enough income from rentals to cover the mortgage and other expenses. If you're more interested in flipping properties, you'll need to find motivated sellers and then negotiate deals that provide you with a healthy profit margin. 

Regardless of your goals, careful planning is essential for success in the real estate business.

Breaking your goals into action steps makes them more tangible and ensures you're making strides to fulfill them. Here are some keys to converting your real estate business plan into actual business practices.

7. Monitoring & Evaluation

Successful real estate businesses have a plan to monitor and evaluate their progress. This plan includes setting clear goals, measuring progress against those goals, and making adjustments as needed. Without this proactive approach, it can be challenging to identify areas of improvement or stagnation. 

Additionally, a well-executed monitoring and evaluation plan can help to keep employees focused and on track. By regularly assessing performance and goal progress, businesses can ensure that they are making the most of their resources and achieving their desired results. Ultimately, a sound monitoring and evaluation plan are crucial for any real estate business that wants to stay ahead of the competition.

8. Risk Management

Real estate investing comes with a certain amount of risk. But with a well-thought-out risk management strategy, you can minimize the potential for loss and maximize your chances for success.

One of the most critical aspects of risk management is diversification. Investing in various property types in different markets spreads your risk and increases your chances of finding a profitable investment.

Another critical element of risk management has a solid business plan. Thoughtfully consider each step of the real estate investing process, from finding deals to financing them to managing the properties. Have a clear exit strategy for each investment to know when to sell or refinance. And always remember to stay within your comfort level; don't let greed or fear make decisions for you.

With careful planning and discipline, you can create a real estate investment portfolio that withstands market fluctuations and generates long-term wealth.

9. Financial Plan

Having a sound financial plan for your business is essential. To assist you, we've created spreadsheets you can use to estimate goals, income, and expenses. You will find specific instructions in the spreadsheets, but here are some guidelines for creating a financial plan:

To create your plan, determine what your expenses will be.

Here are three main areas your expenses may fall into:

  • Licensing: These expenses will include training, state exam fees, etc.
  • Personal: This can consist of your wardrobe, technology fees (like computer and phone), and car fees.
  • Business: Business expenses include broker fees, website and MLS fees, marketing, advertising, etc.

Our template divides these expenses into the startup and yearly costs to help you discern which payments will recur and which are one-time-only. Here's an example of what your startup expenses might look like.

Yearly expenses might include recurring costs like office rent, electricity bills, and annual license fees.

Estimating income is the biggest concern for most new agents. To do this, you must decide how much money you need to make in your first year and how much you would like that figure to grow. You will also need to research some basic statistics for your market, like the average sale price for homes.

Use our business plan template to help calculate these numbers.

Transactions and Leads 

To meet your income goals and cover expenses, you'll need to conduct a certain number of transactions. And, to complete a certain number of transactions, you'll need to work a set number of leads. There's no need to work this figure out by hand. ‍

Our template will automatically calculate the number of transactions and leads you will probably need to meet your goals. Still, you will have to assess these figures to decide whether they are reasonable. For example, if you plan to work part-time as an agent in your first year but need to close 20 transactions to meet your goals, you are unlikely to have enough time.

10. Create a Personal Development Plan

A personal development plan is an essential tool for any real estate business. By taking the time to assess your strengths and weaknesses, set goals, and create a roadmap for success, you can ensure that your business is on track to reach its full potential. While it may seem daunting, creating a personal development plan is simple. 

Start by taking stock of your current situation. What are your strengths and weaknesses? What are your goals for the future? Once you clearly understand where you are starting, you can begin to map out a plan of action. Set realistic goals and create a timeline for achieving them. Put together a resources list and ensure you have everything you need to reach your goals. Finally, implement your plan and monitor your progress along the way.

Remember, your development plan should be flexible and adapt as your needs change over time. With some planning and effort, you can create a roadmap for success that will help you achieve your long-term goals in the real estate business.

11. Write an Executive Summary that Captures the Vision

Your executive summary is an anchor point you can use to understand the overall goals, cement the parameters of your target market, and make decisions aligned with your plan. It's also a way to get inspired by your original vision.

For real estate, it would include points on:

  • Target neighborhoods and price ranges
  • Target clients and a brief description of the persona
  • Brief marketing plan overview
  • Market threats and opportunities

Think of the executive summary as the section of your business plan you would explain to a friend a football game when asked how you plan to make money as an agent or broker in your local town/ city or state.

Note: due to the specific details in the executive summary, this part of the business is typically one of the last completed items.

Real Estate Business Plan Template

If you're considering starting a real estate business, you'll need to create a business plan template. Here's a basic template that you can use to get started. Remember that your business plan should be tailored to your specific business and industry.

  • Executive Summary

The executive summary is a brief overview of your business plan. It should include your company's mission statement and an overview of your products or services, target market, and growth strategy.

  • Company Description

This section will provide an overview of your company, including its history, structure, and team. Be sure to include information on your company culture and values.

  • Mission statement

In this section, you will summarize the reason for being and the guiding principles of your organization. For example: "We are a nonprofit that provides free legal aid to those in need." You can also provide a brief overview of what we want them (the users) to come into contact with. 

Why should they care about our mission or message by telling them why it is vital to their lives now and later down the line?

  • Company goals

This section will provide a high-level overview of your company's top business goals for its first years in operation.

  • Market Analysis

In this section, you will need to analyze your target market thoroughly. It should include information on your customers, your competition, and the overall industry.

  • Product or Service

In this section, you will need to describe your product or service. Be sure to include information on your pricing strategy and any unique features or benefits your product or service offers.

  • Marketing and Sales Strategy

In this section, you will need to outline your marketing and sales strategy. It should include information on how you plan to generate leads and convert them into customers.

  • Operational Plan

This section will need to provide an overview of your business operations. It should include your production process and distribution and fulfillment strategy.

This section will briefly describe what your company offers to customers.

  • Target customer

To effectively reach the people we want as customers, you must provide a clear overview of who they are and how your product or service can benefit them. In this section, I'll go over some questions worth asking yourself when determining who your potential clients may be. 

  • Best Practices

Write out your ideal practices for how you'll deal with qualified leads versus unqualified leads, how quickly you'll follow up with interested parties, your methods for helping a leader throughout the final steps of the sales process, and how you'll stay in touch with customers after papers have been signed.

  • Financial Plan

In this section, you will need to provide detailed financial information for your business. It should include your income, balance, and cash flow statements. The following will include startup expenses, assets, liabilities, capital, break-even analysis, and loan repayment.

  • Exit Strategy

This section will need to provide an overview of your exit strategy. It should include information on how you plan to sell or exit your business in the future.

Individual Agent Real Estate Business Plan

Real estate agents need a business plan like any other entrepreneur. A real estate business plan outlines your goals, strategies, and how you plan on achieving them. It is essential to have a business plan because it will help you stay focused and on track. Real estate is a competitive industry, so you need to be able to stand out from the rest.

A business plan will also be helpful if you ever need to seek funding for your business. Investors and lenders will want to see that you have a well-thought-out plan before they give you money. 

Creating a Real Estate Business Plan is essential if you want to build a successful career in real estate. With our easy-to-use template, you can get started today and be on your way to achieving your long-term goals.

There are many benefits to creating a Real Estate Business Plan, including:

  • Clarifying your goals and strategies
  • Mapping out a clear road map for your business
  • Identifying potential obstacles and solutions
  • Helping you stay organized and on track
  • Increasing your chances of success

So, if you are considering starting a real estate business, sit down and write a business plan. It will be worth it in the long run!

Real Estate Team Business Plan

Before you start your real estate team, it's essential to have a business plan in place. It will help you define your goals, map your strategies, and track your progress over time. While there is no one-size-fits-all approach to creating a business plan, certain key elements should be included. Here are a few of the most important things to keep in mind:

  • Your team's mission statement: What sets your team apart from the competition? Why do you exist?
  • Your target market: Who are you trying to reach with your services? What needs do they have that you can address?
  • Your marketing strategy: How will you get your target market and communicate the benefits of working with your team?
  • Your financial goals: How much revenue do you hope to generate? What are your expenses? How will you fund your business?

By thoughtfully developing your real estate team business plan, you'll increase your chances of success in an increasingly competitive industry.

Real Estate Brokerage Business Plan

A real estate brokerage business plan is a document that outlines the goals, strategies, and financial projections of a real estate brokerage business . It should include an executive summary, market analysis, business model, operational plan, and financial plan. The executive summary should briefly describe the company, its target market, and its competitive advantages. The market analysis should assess the size and growth potential of the target market. 

The business model should describe how the real estate brokerage plans to generate revenue. The operational plan should outline the business's day-to-day operations, including staffing and marketing initiatives. Finally, the financial plan should provide detailed information on the anticipated costs and revenues of the company. A well-crafted real estate brokerage business plan can be valuable for attracting investors and achieving long-term success.

Remember that your business plan is a living document that should be updated as your company grows and evolves. Regularly reviewing and revising your business plan ensures that your real estate brokerage is always moving in the right direction.

Ready. Set. Plan

Whether you've got a ready-to-execute business plan or it's still being drafted, the most important thing is to start now — and fast.

At its core, a real estate business plan should outline the steps necessary to achieve specific goals, such as increasing sales or expanding into new markets. It should also identify potential obstacles preventing the business from achieving its objectives. By taking the time to create a comprehensive business plan, real estate businesses can increase their chances of weathering storms and coming out on top in the long run.

A business plan puts you on a clear track that makes your business 75% more likely to grow.

By following the above points, you'll be well on writing a comprehensive Real Estate Business Plan.

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10 Things Your Real Estate Business Plan Needs (FREE Template)

A real estate agent business plan is essential for success in today’s competitive market. It helps you set clear goals, define your vision, and outline the steps to achieve short-term and long-term objectives. As a real estate professional, having a well-crafted business plan can be the difference between being a top producer and struggling to make ends meet.

In your business plan, you’ll want to start by creating a vision statement that outlines the purpose of your real estate business and reflects your values. Setting firm goals will help you stay accountable and focused, allowing you to adapt to market changes or growth and remember that your business plan should be fluid and up-to-date to stay aligned with your ultimate objectives.

Your real estate agent business plan should be thorough, covering various aspects such as market analysis, organization structure, and marketing strategies. By having a comprehensive plan, you’ll be better equipped to navigate the challenges and seize the opportunities that come your way, ensuring your real estate business flourishes.

Understanding Your Target Market

Identifying your ideal client.

Understanding your target market is crucial to establish a successful real estate business plan. Begin by identifying your ideal client. Consider factors that may define your target clients, such as age, income level, family status, and property preferences. Reflect on your strengths as an agent and which clients you connect best with. This will help you focus your marketing efforts and create tailored strategies for your target audience.

Market Segmentation

Market segmentation divides your target market into smaller, more specific groups based on shared characteristics. In real estate, you can segment your market into categories such as:

  • First-time homebuyers
  • Empty nesters

By segmenting your market, you can tailor your services and communication strategies according to the unique needs of each group. This will lead to more effective marketing efforts and a better understanding of your potential clientele.

Analyzing Local Market Trends and Opportunities

Gather data on your local real estate market to identify trends and opportunities for your business. Analyze factors like:

  • Market growth
  • Market saturation
  • Local property values
  • Employment rates
  • Infrastructure development
  • Population demographics

estate agency business plan template

By analyzing local market trends, you can identify areas with potential growth or areas that are becoming overly saturated. Use this information to adapt your services and expertise to market conditions, helping you stand out among competitors and position yourself as an expert in your niche.

Remember, a comprehensive understanding of your target market is essential for shaping your real estate agent business plan. By identifying your ideal clients, segmenting the market, and analyzing local market trends and opportunities, you’ll be better equipped to create tailored marketing strategies and make informed business decisions. This will ultimately contribute to the success and growth of your real estate business.

Lead Generation Strategies

Building an online presence.

To create a robust lead generation plan, build a strong online presence. A real estate agent must have a well-designed and user-friendly website to capture leads. Keep these factors in mind:

  • Make sure your website reflects your branding and expertise
  • Optimize your site for search engines to enhance its visibility in search results
  • Include clear calls-to-action (CTAs), so potential clients can easily contact you
  • Utilize high-quality images and videos to showcase properties
  • Share helpful and informative content through a blog or resources section

You can also leverage social media channels to expand your reach and showcase your expertise in the industry. Focus on the platforms most relevant to your target audience and share valuable content related to real estate, local events, or home improvement tips.

estate agency business plan template

Networking and Referrals

Building a strong professional network is essential for generating quality leads. Here are some strategies to boost your referral pipeline:

  • Attend networking events, conferences, or workshops in your area. Engage with professionals in real estate or related industries
  • Establish relationships with local businesses and community organizations
  • Hold open houses or host educational seminars to engage potential clients in person
  • Develop relationships with past clients and ensure you stay top of mind so they recommend you to their connections

Additionally, create a referral program that rewards clients and other referrers for sharing your services with their network. This will incentivize them to talk about you and help expand your reach.

Traditional Marketing Methods

Despite the increasing importance of digital marketing, traditional methods still have their place in generating leads for real estate agents:

  • Send direct mail campaigns, like newsletters or postcards, to targeted neighborhoods, highlighting your strengths and successes
  • Advertise in local print media, such as newspapers or specialized real estate publications
  • List your services and properties in industry-specific directories, both online and offline
  • Design and distribute eye-catching flyers, brochures, and business cards
  • Participate in community events or sponsor local charities to enhance your company’s reputation and visibility

estate agency business plan template

Make sure to keep track of the effectiveness of each lead generation method and evaluate their strengths and weaknesses. This will help refine and improve your overall marketing strategy and ensure you invest resources into the most productive channels.

Lead Conversion Techniques

Building rapport and trust.

To build rapport and trust, focus on the following:

  • Be genuine and authentic with your prospects, showcasing your expertise and knowledge.
  • Listen actively, taking the time to understand their concerns and needs.
  • Display empathy towards their situation, offering tailored solutions for their specific problems.
  • Stay engaged through the entire process, from the first interaction to closing.

Qualifying Leads

When it comes to qualifying leads:

  • Ask open-ended questions to gauge their needs, timeline, and motivation for buying or selling
  • Inquire about their financial situation and any potential barriers they may have
  • Learn more about their preferred neighborhoods, housing type, and other preferences
  • Prioritize leads based on their level of interest and readiness to move forward

Effective Communication and Follow-Up Strategies

For better communication and follow-up:

  • Establish a consistent schedule for checking in on leads, such as every few days or weekly
  • Personalize your communication, tailoring messages to each lead’s unique situation and preferences
  • Practice active listening and respond thoughtfully to their questions or concerns
  • Utilize several communication channels, including email, phone calls, text messages, and social media

estate agency business plan template

Utilizing CRM Systems for Lead Management

Leveraging CRM systems can help you organize and optimize your lead management process:

  • Track important lead information and interaction history in a centralized location
  • Set reminders for follow-up tasks, appointments, or important milestones
  • Analyze your leads’ behavior to understand their needs better and provide personalized service
  • Create targeted marketing campaigns to engage your leads and nurture them toward conversion

By implementing these techniques and focusing on leads, marketing strategies, and communication, you’ll be well on your way to creating a thriving real estate agent business.

Closing Deals and Earning Commissions

Negotiation tactics.

When closing deals, it’s crucial to employ effective negotiation tactics to help both you and your client reach a favorable outcome. Some negotiation tactics include:

  • Understanding the market: Know the local market trends and use this information when discussing price adjustments or concessions.
  • Compromise: Find common ground and offer reasonable solutions to meet both parties’ needs.
  • Leverage: Use your expertise in the real estate industry to highlight your client’s strengths and make convincing arguments.

Handling Objections and Overcoming Challenges

As a real estate agent, you’ll encounter objections and challenges in closing deals. To address them efficiently, consider the following points:

  • Listen to the client’s concerns and empathize with their situation.
  • Identify the objection: Determine the root cause of the objection and respond with a compelling solution.
  • Maintain professionalism: Stay calm and composed, avoiding confrontational behavior.

estate agency business plan template

Preparing and Presenting Offers

Presenting a well-prepared offer is vital to increasing the chances of closing a deal. Keep in mind:

  • Research: Analyze comparable properties in the area to establish a competitive price for the offer.
  • Documentation: Ensure that all necessary documents, such as pre-approval letters and proof of funds, are in order.
  • Presentation: Employ clear and concise communication when presenting the offer, highlighting its benefits to the seller.

Managing the Transaction Process and Paperwork

Effectively managing the transaction process and paperwork helps keep the deal on track, which includes:

  • Organization: Maintain an organized system for tracking important deadlines and required documents.
  • Communication: Regularly update all parties involved in the transaction, ensuring they know the progress and address any concerns.
  • Attention to detail: Ensure all forms, contracts, and other documents are accurate and complete.

By successfully closing deals, you’ll earn commissions based on your agreed split with your broker. For instance, if you close a deal worth $350,000 with a 6% commission rate, the gross commission income will be $21,000. If your commission split with your broker is 70/30, you’ll earn $14,700 while your broker receives $6,300. Utilizing the strategies discussed in this section will help you maximize your commission income and prove beneficial to your real estate business plan.

Client Retention and Building Repeat Business

Maintaining client relationships after closing.

Building lasting relationships with your clients is essential for repeat business and referrals. After closing a deal, continue to provide value by offering support with any post-closing issues, such as paperwork or maintenance concerns. Keep in touch with your clients and remember important milestones, such as anniversaries or birthdays. Show appreciation for their trust in you by sending thoughtful gifts or cards or simply checking in periodically.

estate agency business plan template

Asking for Referrals and Testimonials

Word-of-mouth marketing is an incredibly powerful tool in the real estate industry. Encourage your satisfied clients to share their positive experiences with friends and family. To achieve this, be proactive in asking for testimonials and reviews, which you can later showcase on your website, social media, and other marketing materials. Here are some strategies to obtain them:

  • Reach out via email or phone, and kindly request a testimonial or referral
  • Provide a simple template to make it easy for clients to write a review
  • Offer incentives, such as discounts on future services or gift cards, to show gratitude for their time and effort

Staying Top-of-Mind Through Regular Communication and Updates

Establish regular communication with your past clients to stay top-of-mind and generate repeat business. Keep them informed about the latest market trends, neighborhood developments, or listings that interest them. Here are some communication tactics you can employ:

  • Send personalized monthly or quarterly e-newsletters
  • Share relevant content, such as articles or videos, on your social media platforms
  • Organize events, like client appreciation parties or educational seminars, to maintain connections and foster new ones

Maintaining client relationships, requesting referrals, and staying top-of-mind through regular updates will strengthen your real estate business with repeat clients and new prospects. Remember, satisfied customers are the key to long-term success in the real estate industry.

Measuring Success and Adjusting Your Strategies

Setting goals and key performance indicators (kpis).

To measure the success of your real estate agent business plan, start by setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound). These can serve as benchmarks for success and provide direction on areas to focus your efforts. Consider setting goals for various aspects of your business, such as sales volume, new client acquisition, and customer satisfaction.

estate agency business plan template

In addition to your goals, establish key performance indicators (KPIs) to track your progress. KPIs are quantifiable metrics that help you evaluate the effectiveness of your strategies. Examples of KPIs for a real estate agent business plan include:

  • Number of new leads generated per month
  • The conversion rate of leads to clients
  • Average days on market for properties
  • Percentage of listings sold

Tracking and Analyzing Results

With your goals and KPIs established, continually collect and analyze data to track your progress. Regularly monitoring your results allows you to identify trends, spot potential problems, and evaluate the effectiveness of your marketing efforts. Some methods to track your data include:

  • Using a CRM system to manage client relationships and interactions
  • Employing analytics tools to evaluate the success of digital marketing campaigns
  • Conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to identify areas where you excel or need improvement

Pay close attention to competitor performance and market trends to better understand how your strategies compare and identify any gaps you may need to address.

Adapting and Optimizing Your Strategies Based on Data

Once you’ve gathered and analyzed your data, use insights to adapt and optimize your strategies. Make data-driven decisions to improve your marketing efforts, streamline processes, and better allocate resources. Some steps you can take include:

  • Adjusting your marketing budget and tactics based on your marketing ROI
  • Revisiting your goals and KPIs to ensure they still align with your overall business objectives
  • Fine-tuning your pricing strategies or the type of properties you focus on to meet market demand better

estate agency business plan template

Maintaining a proactive approach to adjusting your strategies will keep your business plan agile and responsive to the changing real estate market. This will go a long way in helping you achieve the success you envision for your real estate agent business.

Time Management and Organization

Prioritizing tasks and setting a daily schedule.

In your real estate agent business plan, it’s crucial to have a time management and organization strategy. Start by prioritizing tasks that align with your [business goals]. Break down tasks into daily, weekly, and monthly goals. Then, create a daily schedule following the block scheduling method:

  • List your key tasks for the day.
  • Assign specific time blocks for each task.
  • Stick to the schedule and avoid multitasking.

You’ll notice increased productivity and improved time management with this approach.

Using Productivity Tools and Apps

Take advantage of productivity tools and apps to help you stay organized and manage your time efficiently. Some popular tools for real estate agents include:

  • Calendars: Apps like Google Calendar or Outlook can help schedule appointments and manage deadlines.
  • Task Managers: Utilize tools like Trello, Asana, or Todoist to manage your projects and collaborate with your team.
  • Time Tracking: Apps such as Toggl or Harvest provide insights into your work habits, helping you identify areas for improvement.

estate agency business plan template

Remember to limit the number of tools you use to avoid digital clutter and duplicate information.

Delegating and Outsourcing Tasks When Necessary

As a real estate agent, delegating and outsourcing non-core tasks is essential to focus on your primary responsibilities. Here are some tasks you can consider delegating:

Identify areas where your expertise may not be as strong or where your time can be better spent, and consider outsourcing those tasks to professionals. This approach will help you manage your workload and improve the quality of your services.

Ongoing Education and Professional Development

Staying up-to-date with industry trends and changes.

To stay competitive in the real estate market, you must keep up with industry trends and changes. By monitoring resources like the National Association of Realtors (NAR), California Association of Realtors (CAR), and multiple listing services (MLS), you can stay informed about the latest developments in your field. Set aside time to read industry publications, attend webinars, listen to podcasts, and follow industry-leading professionals on social media.

estate agency business plan template

Pursuing Relevant Certifications and Designations

Continuing education is crucial for staying current in the fast-paced real estate industry. Pursue relevant certifications and designations to add credibility and value to your practice. Organizations like NAR and CAR offer various designations demonstrating your expertise and commitment to professionalism to clients and colleagues.

Examples of real estate certifications and designations include:

  • Accredited Buyer’s Representative (ABR)
  • Certified Residential Specialist (CRS)
  • Green Designation (Green)
  • Seniors Real Estate Specialist (SRES)

To obtain these certifications, you must complete specific coursework, pass exams, and maintain membership in the relevant organizations.

Participating in Networking and Learning Events

Engaging in networking and learning events within the real estate community can help you build relationships, share ideas, and learn from the experiences of others. Attend conferences, workshops, and local meetups relevant to your niche, region, or areas of interest. Not only will this enhance your industry knowledge and skills, but it can also be an opportunity to form valuable connections that will benefit your business growth.

In summary, staying up-to-date with industry trends, pursuing certifications and designations, and participating in networking events can help you maintain and develop your skills as a real estate professional. Committing to continuous learning and professional development is essential to ensure your long-term success in the real estate business.

estate agency business plan template

A well-structured business plan is essential for success as a new real estate agent. With a solid plan, you can set your goals, identify your target market, and analyze your competition. A comprehensive business plan lets you plan your marketing strategies, map your operating expenses, and create revenue projections.

To get started, consider using a business plan template tailored to real estate agents’ needs. This will give you a framework to follow as you develop your plan.

Developing a business plan is just the first step in the process. You need to take action and implement your strategies to realize your goals and achieve success. Revise your plan regularly, adapting and updating it as needed. This will ensure you stay on track with your goals and remain competitive in the ever-changing real estate market.

As a new real estate agent, taking bold steps toward your objectives may feel intimidating. However, trust your plan, apply your outlined strategies, and stay persistent. Your dedication will pay off in the long run.

Starting a career in real estate can be challenging, but you don’t have to face the journey alone. There are numerous resources and support networks available to help new real estate agents excel:

  • Professional networks : Join local real estate associations and online forums to connect with experienced agents, ask questions, and expand your knowledge.
  • Mentors : Seek accomplished real estate agents who can offer guidance, share valuable experiences, and provide personalized advice.
  • Training and education : Keep your skills fresh by attending workshops, participating in webinars, and pursuing continuing education courses relevant to your field.

By leveraging these resources and committing to your business plan, you are setting yourself up for a successful career in real estate. Don’t forget to celebrate your achievements along the way and take pride in your progress. Now is the time to take action; you will surely achieve your goals with determination and hard work.

Kyle Handy

Would You Like To Partner With Me?

I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together , we can make this year your best yet!

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Home » Sample Business Plans » Real Estate

How to Write a Real Estate Agency Business Plan [Sample Template]

Are you about starting a real estate agency? If YES, here’s a complete sample real estate agency business plan template & feasibility study you can use for FREE . Okay, so we have considered all the requirements for starting a real estate brokerage firm. We also took it further by analyzing and drafting a sample real estate agency marketing plan template backed up by actionable guerrilla marketing ideas for real estate agencies. So let’s proceed to the business planning section.

The real estate industry in countries all over the world will continue to experience a boom as long as there is a market for it. The real estate market will remain to thrive so far as there are still people on the face of the earth. The need to help folks who are in need of housing is serious business and that is the singular reason why those who are in the trade know too well that millionaires are being made all around the globe on a daily basis – from the sale of lands, to buildings, to the lease of apartments, amongst others.

The real estate agent business is one path that will continue to grow, as a matter of fact, one may decide to start this business from the very comfort of the house. This is especially if you do not have the wherewithal to start out rightly big. Whether you look to start small or on a medium scale, the truth still remains that you have got to sit and make projections that would aid the growth of your business. Below, is a sample real estate agency business plan.

A Sample Real Estate Agency Business Plan Template

1. industry overview.

The real estate industry is one of the many industries that is a major contributor to the growth of the economy of many nations of the world. As a matter of fact, a real estate agent can become a millionaire ‘overnight’ from just one real estate deal; little wonder the industry is responsible for making many instant millionaires in the united states of America, as well as the rest of the world.

The Bureau of Labor Statistics projects 11.1 percent job growth for real estate sales agents between 2012 and 2022, which is about as fast as average. During that time, an additional 38,000 jobs will open up.

The real estate industry involves the buying, the selling, or the renting of lands, buildings or housing facility et al. Real estate agency or a real estate agent (broker) is a person who acts as a middleman between the sellers and buyers of real estate / real property. They are involved in searching for sellers who sell properties and buyers who wants to buy properties.

A real estate agency (brokerage firm) usually receives a payment called a commission for successfully matching a seller’s real estate want with a buyer’s real estate need; such that a sale or rent/lease can be made. In most cases, the commission generated is shared with other real estate brokers or agents who played their parts in ensuring that the property are sold or rented out as the case may be.

It is important to state that in the United States of America, each state has its own unique laws that clearly define the type of relationships that can exist between real estate agencies (professionals) and property owners (clients). Nonetheless, it is always a win – win case for both real estate agencies and owners of properties, because real estate brokers and their salespersons ( commonly called “real estate agents” or, in some states in the US, “brokers” ) usually assist sellers in marketing their property and selling it for the highest possible price under the best terms.

The real estate industry is highly regulated in the some parts of the world and anyone who aspires to become a real estate agent or start a real estate agency (company) must apply and obtain a license before they can legally receive remuneration for services rendered as a real estate agency firm or real estate broker.

But as a lawyer, you can handle real estate deals in some states in the US and make your commission without operating as a licensed real estate agent. In order to obtain a license as a real estate agent in the US for instance, you are required to write and pass your state’s real estate exams.

The practice in the United States of America is that, a real estate licensed agent is required to disclose to prospective buyers and sellers the nature of their relationship within the transaction and with the parties involved in the deal.

2. Executive Summary

Joel Morrison and CO Real Estate Agency is a real estate agency that will operate in all the states in the United States of America but will be headquartered in Ocean City, New Jersey. We intend to become specialists in owning, developing, acquiring, managing, selling and renting / leasing disposing multifamily residential apartments, office apartments and industrial facilities et al.

Part of our goal as a real estate agency, is to grow to become one of the top 5 largest real estate companies in the whole of the United States of America and to own and manage properties across the United States of America.

Joel Morrison and Co Real Estate Agency will be committed when it comes to maintaining a diverse portfolio of highly quality apartment, office structures and industrial facilities. We will also focus on providing a dynamic, proactive and vibrant working environment for all our employees, such as discounted rentals for employees, and mouthwatering bonus (commission) for every deal that comes through any of the staff.

Joel Morrison and Co Real Estate Agency is founded by Joel Morrison, Sean David and Sarah Snowfield. They are the major financier of the company. Joel Morrison is the company’s president and CEO. Joel Morrison has well over 20 years of real estate experience including, significant senior management positions in the areas of sales, marketing, new technologies, and franchise management for top real estate companies in the United States of America and Canada.

3. Our Products and Services

Joel Morrison and Co Real Estate Agency is set to offer a variety of services within the scope of the real estate industry in the United States of America. Our intention of starting a real estate agency is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition. Our business offering are listed below;

  • Facilitating a Purchase — guiding a buyer through the process.
  • Facilitating a Sale — guiding a seller through the selling process.
  • FSBO document preparation — preparing necessary paperwork for “For Sale by Owner” sellers.
  • Property Management
  • Exchanging property.
  • Auctioning property.
  • Preparing contracts and leases.
  • Listing the property for sale to the public
  • Providing the seller with a real property condition disclosure (if required by law) and other necessary forms.
  • Preparing necessary papers describing the property for advertising, pamphlets, open houses, etc.
  • Holding an open house to show the property.
  • Serving as a contact available to answer any questions about the property and schedule showing appointments.
  • Ensuring that buyers are pre-screened and financially qualified to buy the property. (Sellers should be aware that the underwriter for any real estate mortgage loan is the final say.)
  • Negotiating price on behalf of the sellers.
  • Acts as a fiduciary for the seller, which may include preparing a standard real estate purchase contract.
  • Selling of Fully Furnished Properties
  • Selling of Landed Properties
  • Real Estate Consultancy and Advisory Services

4. Our Mission and Vision Statement

  • To be the number one real estate agency (company) that best understands and satisfies all real estate needs of our clients in the United States of America and Foreign Investors.
  • Our mission and values are to help people, businesses and property owners and clients in the United States of America and throughout the world realize their dreams of owning properties, selling properties, leasing properties or renting properties in the United States of America.

Our Business Structure

Our company’s structure is not entirely different from what is obtainable in the real estate industry, as a matter of priority, we have decided to create a structure that will allow for easy growth for all our employees and also we have created platforms that will enable us attract some of the best hands in the industry.

Joel Morrison and Co Real Estate firm is fully aware of the modus operandi in the real estate industry, hence adequate provision and competitive packages has been prepared for independent sales agents. Our marketing department will be responsible for managing this aspect of our business structure. Below is the business structure of Joel Morrison and Co Real Estate Firm;

  • Chief Executive Officer

Project Manager

  • Company’s Lawyer / Secretary

Admin and HR Manager

Head of Construction

  • Head of Assets Management
  • Head of Acquisition and Disposition

Business Developer

  • Sales and Marketing Firm
  • Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (President):

  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for the day to day running of the business
  • Responsible for handling high profile clients and deals
  • Responsible for fixing prices and signing business deals
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board
  • Responsible for the planning, management and coordinating all projects on behalf of the company
  • Supervises projects
  • Ensures compliance during project executions
  • Provides advice on the management of projects
  • Responsible for carrying out risk assessment
  • Uses IT systems and software to keep track of people and progress of ongoing projects
  • Responsible for overseeing the accounting, costing and billing of every project
  • Represents the organization’s interest at various stakeholders meetings
  • Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied.

Company’s Lawyer / Secretary / Legal Counsel

  • Responsible for drawing up contracts and other legal documents for the company
  • Consults and handle all corporate legal processes (e.g. intellectual property, mergers & acquisitions, financial / securities offerings, compliance issues, transactions, agreements, lawsuits and patents et al)
  • Develops company policy and position on legal issues
  • Researches, anticipates and guards company against legal risks
  • Represents company in legal proceedings (administrative boards, court trials et al)
  • Plays a part in business deals negotiation and take minutes of meetings
  • Responsible for analyzing legal documents on behalf of the company
  • Prepares annual reports for the company
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily office activities.

Head, Acquisitions and Dispositions

  • Manages overall acquisitions and dispositions
  • Identifies and analyzes acquisition opportunities; negotiates acquisitions.
  • Responsible for identifying opportunities to acquire properties, possibly within a designated geographic region.
  • Assists in the sourcing and acquisition of property for development; conducts market research; contacts brokers and owners about property acquisition opportunities; assists in negotiations with sellers and other parties.
  • Identifies and analyzes disposition opportunities; negotiates dispositions.
  • Responsible for identifying opportunities to dispose of properties, possibly within a designated geographic region.
  • Assists in the disposition of property; conducts market research to determine the value of properties; contacts brokers and potential buyers; assists in structuring sales transactions and negotiations with buyers.

Head of Asset Management

  • Oversees the company’s portfolio of real estate assets (which are owned and managed) through acquisitions, dispositions, and day‐to‐day operations, including management of revenue and expense items; works to maximize the portfolio’s performance.
  • Provides strategic oversight of existing and potential real estate assets within a designated geographic area.
  • Manages business plans and budgets for properties.
  • Reviews the condition and maintenance of assigned properties; manages their bookkeeping and cash flow accounting; handles rent reconciliation; prepares property financial reports and annual budget forecasts.
  • Establishes and enforces company’s engineering and construction standards
  • Ensures that construction work meets or exceeds standards within a designated geographic area.
  • Enforces the construction standards; ensures that construction work meets or exceeds standards within cost estimates; monitors quality of work in progress; supervises regional construction heads.
  • Ensures that construction work in a particular product line, such as office buildings, meets or exceeds standards within cost estimates; provides technical input on the feasibility of proposed projects; monitors quality of construction work
  • Provides overall direction on assigned construction projects; reviews and makes recommendations on planning and design of projects; negotiates contracts or participates in contract negotiations; monitors day‐to‐day progress and activities on project construction sites.
  • Assistant project manager with construction project management, on‐site monitoring, and contract negotiations
  • Coordinates construction of tenant space in assigned facilities.
  • Supervises construction to ensure that it meets the owner’s expectations
  • Reviews plans, estimates costs, obtains bids, inspects and approves completed project.
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s need s, and communicate with clients
  • Finds and qualifies land for development based on company’s land requirements; maintains a land search database; initiates discussions with property owners about the possible sale of property
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Help increase sales and growth for the company

Sales and Marketing Officer

  • Lists the property for sale to the public
  • Markets space; finds tenants; participates in lease negotiations.
  • Provides the seller with a real property condition disclosure (if required by law) and other necessary forms.
  • Prepares necessary papers describing the property for advertising, pamphlets, open houses, etc.
  • Holds an open house to show the property.
  • Serves as a contact available to answer any questions about the property and schedule showing appointments.
  • Ensures that buyers are pre-screened and financially qualified to buy the property. (Sellers should be aware that the underwriter for any real estate mortgage loan is the final say.)
  • Negotiates price on behalf of the sellers.
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managers with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Front Desk / Customer’s Service Officer

  • Receives Visitors / clients on behalf of the organization
  • Receives parcels / documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distributes mails in the organization
  • Handles any other duties as assigned my the line manager

6. SWOT Analysis

The fact that real estate business is a very rewarding business does not mean that there are no challenges in the industry. Starting a real estate agency in the United States of America comes with its own challenges, you would have to abide by the law and also compete with loads of other entrepreneurs who also are interested in making a living and building a business in the US.

In order to compete favorably in the real estate industry as a real estate agency (broker), we have been able to hire the services of tested and trusted business and HR consultants to help us conduct critical SWOT analysis for us.

We intend maximizing our strengths, by exploring all opportunities we will come across, properly manage our weakness and confront our threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Joel Morrison and Co Real Estate Agency;

Some of our areas of strength which we will be bringing to the table in the real estate industry are our robust relation with property investment moguls in the whole of the United States of America. It is pertinent to say that we have a team of experts who have cut their teeth in the industry. Our commission structure and relationship with freelance real estate agents in New Jersey and other state in the US will also count towards our advantage.

As a newbie in the industry, we might have some challenges like; competing with real estate agencies that have been in the industry for many years. That to a large extent is one of our weaknesses.

  • Opportunities:

The opportunities in the real estate industry are massive and we are ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as a property real estate agency are unfavorable government policies and global economic downturn. There is hardly anything we could possibly do as regards these threats, other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

The market trends in the real estate industry is such that, compensation is conventionally based on a percentage of the sales price, split between the buying and selling brokers, and then between the agent(s) and his/her real estate agency. While a split based on the percentage received by the broker is generally normal, in some brokerages agents may pay a monthly “desk fee” for office costs, monthly fee, etc., and then retain 100% of the commission received.

Another obvious trend that is common with real estate agencies in the United States of America is that most of them are improvising on more means of making money in the industry and as matter of fact they are also acting as property developers amongst many other functions that they are involved in.

One thing is certain for every real estate agency; if they are hardworking and proactive, they will always generate enough income to meet all their overhead and operational cost, keep their business going without struggle and make reasonable profits from all business deals that they are involved in.

8. Our Target Market

Our target market cuts across people of different classes and people from all walks of life. We are coming into the industry with a business concept that will enable us work with the highly placed people in the country and at the same with the lowly placed folks who are only interested in putting a roof over their heads.

Our target market is the whole of the United States of America and we have put plans in place to recruit freelance agents (brokers) national to represent our business interest wherever they are located in the United States of America. Below is a list of the people and organizations that we have specifically design our products and services for;

  • Families who are interested in renting / leasing or acquiring a property
  • Corporate organizations who are interested in renting / leasing or acquiring their own property / properties
  • Land Owners
  • Properties Owners
  • University Campuses (Private Hostels)
  • Foreign investors who are interested in owning properties in the United States of America
  • The government of the United States of America (Government contracts)
  • Managers of public facilities

Our Competitive Advantage

Joel Morrison and Co Real Estate Agency might be a new entrant into the real estate industry in the United States of America, but the management team and board members are considered gurus. They are people who are core professionals and licensed brokers in the US. These are part of what will count as a competitive advantage for us.

Another competitive advantage that we are bringing to the industry is the commission model (our commission structure). We know that freelance (licensed) brokers would work for the highest bidder, which is why we designed a commission structure that will be a win – win scenario for all parties involved in any deal undertaken by us.

Lastly, our employees will be well taken care of, and their welfare package is amongst the best in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Joel Morrison and Co Real Estate Agency is established with the aim of maximizing the profits in the real estate industry via delivering quality and affordable property to our highly esteemed clients and effective property management on behalf of our business partners (landlords and property owners).

A licensed real estate agency can generate income from diverse means in the real estate agency, especially if they are part of a vibrant real estate network that covers the whole of the United States of America. Below are the sources we intend exploring to generate income for Joel Morrison and Co Real Estate Agency;

  • Developing Properties for our Clients
  • Renting of Properties /Leasing of Properties; Leasing for a fee or percentage of the gross lease value.
  • Leasing of Bare Land
  • Manage Properties and Facility for Clients
  • Property Makeover Services
  • Real Estate Consultancy and Advisory Services; Hourly Consulting for a fee, based on the client’s needs.
  • Home Selling Kits — guides advising how to market and sell a property.

10. Sales Forecast

As long as there are people living in the United States of America, the services of real estate agents will always be needed. Businesses need facilities to operate from and families and individuals need shelters hence the demand for real estate agents to help them solve these needs.

We are well positioned to take on the challenges that are synonymous in the real estate industry, and we are quite optimistic that we will meet out set target of generating enough income / profits from the first month or operations and grow the business beyond New Jersey to other states in the United States of America within record time.

We have been able to critically examine the real estate market and we have analyzed our chances in the industry and have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions;

  • Rent / lease a minimum of 20 housing units to clients (flats, duplexes, studio apartment et al) within the first 6 months of operations
  • Rent / lease a minimum of 10 office facilities to clients within the first 6 months of operations
  • Manage a minimum of 10 properties for clients within the first 6 months of operations
  • Sell a minimum of 20 hectares of land within the first 12 months of operation
  • Develop at least one estate within the first 24 months of operations
  • Provide advisory and consultancy services for a minimum of 10 client per month
  • Handle a minimum of 24 building makeover projects within the first 12 months of operations

N.B: Please note that we could not put a specific amount to the projection because the prices and commissions vary for different properties and for different clients. Part of our business strategy is to work within the budget of our clients to deliver quality property / properties; hence it will be difficult to project what we are likely going to make from such deals.

But the bottom line is that we are definitely going to make reasonable profits from any business deal that we execute since we work based on commission. The property market is structured in such a way that property developers will always make profits from any deal they handle.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition in the real estate market in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing; as stated in our real estate agency marketing plan template.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis, so as to be well equipped to meet their targets and the overall goal of the organization. The training is not restricted to only our full – time employees but to also all our freelance brokers that are scattered all over the United States of America.

Our goal is to become one of the top 10 leading real estate agencies in the United States of America, which is why we have mapped out strategies that will help us take advantage of the available markets and grow to become a major force in the industry so much so that property owners will be looking for us to give us their properties to manage for them. Joel Morrison and Co Real Estate Agency is set to make use of the following marketing and sales strategies;

  • Introduce our business by sending introductory letters alongside our brochure to stake holders in the real estate industry and also property owners.
  • Promptness in bidding for contracts
  • Advertise our business in real estate / properties magazines and websites
  • List our business on yellow pages
  • Attend expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still deliver quality housing/ property to them
  • Leverage on the internet to promote our business
  • Places a “For Sale” sign on the property indicating how to contact the real estate office and agent.

11. Publicity and Advertising Strategy

We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the real estate industry by storm which is why we have made provisions for effective publicity and advertisement of our company. Below are the platforms we intend to leverage on to promote and advertise our property development business;

  • Place adverts on both print and electronic media platforms
  • Place our flexi banners with our company’s logo and contacts in every property we put up for sale or lease.
  • Sponsor relevant TV shows
  • Maximize our company’s website to promote our business
  • Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (real estate online forums) to promote our business and list our properties for sale and for lease.
  • Install our Bill Boards on strategic locations
  • Distribute our fliers and handbills in targeted areas from time to time
  • Attend landlord and residence association meetings with the aim of networking and introducing our business.

12. Our Pricing Strategy

Part of our business strategy is to ensure that we work within the budget of our clients to deliver excellent properties to them. The real estate industry is based on commission, and properties are valued by professionals based on the area the facility is located, the type of facility and other factors. Since we are not directly in control of the pricing system in the real estate industry, we can only abide by what is obtainable when it comes to pricing structure.

  • Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions. Real estate deals usually involves huge amount of money. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will help us achieve our plans without any itches and we will also pay our freelance sales agents (real estate brokers) with same platforms. Any agent who intends paying with cash will be directed to deposit the money into our corporate account and then present their payment tellers to us.

13. Startup Expenditure (Budget)

  • The Total Fee for incorporating the Business in New Jersey: $750.
  • The budget for Liability insurance, permits and license: $5,000
  • The Amount needed to acquire a suitable Office facility with enough space in Ocean City, New Jersey for 6 months (Re – Construction of the facility inclusive): $50,000.
  • The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $15,000
  • The Cost of Launching our official Website: $600
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $5,000

Going by the report from our research and feasibility studies, we will need about $180,000 to set up a property development company in Ocean City, New Jersey, US.

Generating Funding / Startup Capital for Our Property Agency

  • The CEO / President Mr. Joel Morrison will generate 20 percent of the start – up capital from her personal savings
  • Mr. Sean David will generate 15% of the startup capital
  • Ms. Sarah Snowfield will Generate 15% of the startup capital
  • 50% of the capital will be sourced from our banks as loan.

14. Sustainability and Expansion Strategy

We are set to spread our tentacles beyond Ocean City, New Jersey to other parts of the United States of America which is why we have hired some of the best hands in the real estate industry to help us lay a solid foundation for growth and expansion of the business.

Part of the sustainability strategy that we have adopted is continues training of our workforce (both fulltime staff and freelancers working for us) so as to provide them with the capacity to perform effectively in the highly competitive real estate industry in the United States of America. Our goal is to have our company’s presence in all the states in the US and will be our driving force in sustaining the growth of the business and taking on new territories.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Renting of Office Facility in Ocean City, New Jersey: Completed
  • Conducting Feasibility Studies: Completed
  • Generating capital from the CEO / President and Business Partners: Completed
  • Applications for Loan from our Bankers: In Progress
  • writing of business plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents ( Tenancy Agreements, and freelance agreements et al ), and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, office equipment, electronic appliances and facility face lift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business ( Business PR ): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry ( networking and membership of relevant real estate bodies ): Completed

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Real Estate Agency Business Plan PDF Example

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  • May 7, 2024
  • Business Plan

the business plan template for a real estate agency business

Creating a comprehensive business plan is crucial for launching and running a successful real estate agency. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your real estate agency’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a real estate agency business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the real estate industry, this guide, complete with a business plan example, lays the groundwork for turning your real estate agency concept into reality. Let’s dive in!

Our real estate agency business plan covers all essential aspects necessary for a comprehensive strategy. It details operations, marketing strategy , market environment, competitors, management team, and financial forecasts.

  • Executive Summary : Provides an overview of the real estate agency’s business concept, market analysis , management, and financial strategy.
  • Real Estate Brokerage Services & Fees: Describes the brokerage services including property sales and acquisitions, along with a fee structure.
  • Property Management Services & Fees: Outlines property management services offered and their respective fees.
  • Key Stats : Offers data on industry size , growth trends, and market positioning.
  • Key Trends: Highlights significant trends impacting the industry, such as digital transformation and changing buyer preferences.
  • Key Competitors : Analyzes primary competitors and differentiates the agency from these competitors.
  • SWOT : Analyzes strengths, weaknesses, opportunities, and threats.
  • Marketing Plan : Outlines tactics for attracting new clients and maintaining relationships.
  • Timeline : Sets out key milestones from inception through the first year of operations.
  • Management: Information on the management team and their roles within the agency.
  • Financial Plan: Projects the agency’s financial performance over the next five years, detailing revenue, profits, and anticipated expenses.

the business plan template for a real estate agency business

Real Estate Agency Business Plan

estate agency business plan template

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your real estate agency’s business plan, offering a concise overview of your agency and its services. This section outlines your market positioning, the variety of real estate services offered—including property sales, rentals, and property management—its location, size, and a description of day-to-day operations.

This section should also discuss how your real estate agency will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your agency’s unique selling points that differentiate it from these competitors.

Additionally, you should include information about the management and co-founding team, detailing their roles and contributions to the agency’s success. Furthermore, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your agency’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Real Estate Agency Business Plan exec summary1

Dive deeper into Executive Summary

Business Overview

For a Real Estate Agency, the Business Overview section can be concisely divided into 2 main slides:

Real Estate Brokerage Services & Fees

Briefly describe the agency’s professional and welcoming office environment and its conveniently located premises near major residential and commercial areas, which enhances accessibility and client traffic. Detail the range of real estate brokerage services including buying, selling, and leasing properties, and discuss the agency’s fee structure, which is typically based on a percentage of the property sale or lease price, reflecting the high quality of service and market alignment.

Property Management Services & Fees

Describe the comprehensive property management services offered that cover tenant screening, rent collection, maintenance, and financial reporting. The pricing for these services is usually based on a percentage of monthly rental income or a flat monthly fee, with potential additional charges for special services like emergency maintenance or tenant placement, ensuring landlords a hassle-free ownership experience.

Make sure to cover here _ Real Estate Brokerage Services & Fees _ Property Management Services & Fees

estate agency business plan template

Market Overview

Industry size & growth.

In the Market Overview of your real estate agency business plan, start by examining the size of the real estate industry and its growth potential. This analysis is crucial for understanding the market’s scope and identifying expansion opportunities.

Key Market Trends

Proceed to discuss recent market trends , such as the increasing consumer interest in sustainable and eco-friendly properties, the growing demand for smart homes equipped with the latest technology, and the rising popularity of urban living spaces among millennials and young professionals. For example, highlight the demand for properties that cater to specific lifestyle needs, alongside the rising preference for locations with comprehensive amenities and green spaces.

Key Competitors

Then, consider the competitive landscape, which includes a range of agencies from large national firms to local boutiques, as well as online real estate platforms. For example, emphasize what makes your agency distinctive, whether it’s through exceptional customer service, a unique range of property management services, or specialization in certain types of properties such as luxury homes or commercial real estate. This section will help articulate the demand for real estate services, the competitive environment, and how your agency is positioned to thrive within this dynamic market.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Real Estate Agency Business Plan market overview

Dive deeper into Key competitors

First, conduct a SWOT analysis for the real estate agency , highlighting Strengths (such as experienced realtors and a diverse property portfolio), Weaknesses (including high agent turnover or reliance on local market conditions), Opportunities (for example, the growing demand for rental properties or the potential for tapping into luxury real estate markets), and Threats (such as fluctuations in real estate prices or new housing regulations that may impact operations).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain clients through targeted advertising, promotional events like open houses, an engaging online presence, and community involvement. This strategy should also incorporate using social media platforms to showcase properties and share customer testimonials, enhancing the agency’s visibility and client engagement.

Finally, create a detailed timeline that outlines critical milestones for the real estate agency’s launch, marketing initiatives, client acquisition, and expansion goals. This timeline should ensure that the business moves forward with clear direction and purpose, setting specific objectives for brand establishment, market penetration, and long-term growth.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Real Estate Agency Business Plan strategy

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the real estate agency’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the real estate agency toward its financial and operational goals.

For your real estate agency business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Real Estate Agency Business Plan management

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your real estate agency’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your real estate agency business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Real Estate Agency Business Plan financial plan

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Real Estate Business Plan Template

Written by Dave Lavinsky

how to start a real estate business

Real estate businesses come in a wide range of sizes and styles, from one person offices that handle a few homes in a handful of neighborhoods to enormous chains that cover both commercial and residential properties across the country. Many new real estate agents try to expand too much too soon, failing as the result of unsustainable growth. A written business plan will keep you on track and help you grow your real estate business in an organized way. In addition, if you plan to seek funding, investors and lenders will use your business plan to determine the level of risk.

Download our Ultimate Real Estate Business Plan Template here >

What is a Real Estate Business Plan?

Your business plan provides a snapshot of your real estate company as it currently exists, and lays out a road map for the next three to five years. It highlights your business goals, identifies potential challenges, and describes your strategies for overcoming adversity and meeting your goals. It is a living document that should be frequently updated as your real estate business grows and evolves.

Below is our general template for real estate business plans. We also have templates for specific types of real estate businesses as follows:

  • Property Management Business Plan Template
  • Real Estate Agent Business Plan
  • Real Estate Development Business Plan
  • Real Estate Investment Business Plan
  • Rental Properties Business Plan

Why You Need a Business Plan Real Estate Business

If you’re looking to start a real estate business or grow your existing real estate business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your real estate company in order to improve your chances of success. Your real estate business plan is a living document that should be updated annually as your company grows and changes.

Finish Your Business Plan Today!

General real estate business plan template.

Below is a template that will help you with how to write a real estate business plan. The plan should include the following 10 sections:

Executive Summary

Although it serves as the introduction to your business plan, your executive summary should be written last. The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of real estate business you are operating and the status. For example, are you a startup, do you have real estate agent business that you would like to grow, or are you operating a chain of real estate businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the real estate industry. Discuss the type of real estate business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of real estate business you are operating. For example, are you an existing real estate agent looking to launch your own company or are you an existing real estate brokerage looking to expand?

Describe the company’s founding, current stage of business, and legal structure. Highlight any past milestones, such as lining up key clients or hiring an agent with a proven track record. Elaborate on your unique qualifications, such as expertise in a currently underserved niche market and include a mission statement, if possible. Include your mission statement, key objectives and business goals.

Industry Analysis

In your industry analysis, you need to provide an overview of the real estate market. The real estate industry is incredibly large and diverse, but your analysis should focus on your specific segment of the market. Do you specialize in multifamily residential buildings? Single family homes? Office buildings? Small commercial properties? Figure out where your real estate company fits in, and then research the current trends and market projections that affect your niche. Create a detailed strategy for overcoming any obstacles that you uncover.

The following questions should be answered in the industry analysis section of your real estate business plan:

  • How big is the real estate market (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your real estate business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

Who are your potential clients? Are they first-time homebuyers? Upwardly mobile young professionals? Developers, speculators, or investors? What is important to them in a real estate agent? Do they require hand holding through the entire process, or are they savvy buyers that just want you to show them the properties that interest them? How do they decide on a particular property? Narrow down their demographics as closely as you can, and then figure out what their unique needs are and how you can fulfill them.

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Competitive Analysis

Your direct competitors are those real estate companies that fulfill the same needs for the same target market as yours. Your indirect competitors are real estate businesses that target a different market, or other companies that fulfill a different need for your target market. Describe each of your direct competitors individually, and talk about the things that set your real estate company apart. Categorize your indirect competitors as a group and talk about them as a whole.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses in a SWOT analysis. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:  

Marketing Plan

A solid marketing plan is based on the four P’s: Product, Price, Promotion, and Place. Your marketing efforts should center around these four marketing strategies. The Product section describes the real estate you sell along with any other services you provide. Price will change according to the specifics of the property, but you can delineate your fees here. Promotion is your means of getting new business. Place is your physical office location, along with your web presence and the areas where you sell. Another category, Customer retention, refers to the ways you will build loyalty.

Employing a marketing strategy based on these four principles will allow you to generate leads for prospective clients.

Operations Plan

Your operations plan explains your methods for meeting the goals you set forth. Everyday short-term processes include all of the daily tasks involved in signing up clients, showing properties, and closing sales. Long-term processes are the ways you will meet your defined business goals, such as expanding into new markets or new types of properties.  

Management Team

The management team section highlights the backgrounds of the key members of your real estate team. Focus on those aspects that prove your team’s ability to build and run a successful company. A business mentor or advisor can help fill in any gaps, provided you can identify the specific ways that your advisor will influence your company’s growth. Be sure to highlight how many real estate agents will be on your team.  

Financial Plan

Investors and lenders heavily scrutinize the financial plan, but it is often the most challenging part of the business plan to write. Real estate is a fickle market, subject to changing whims and economic cycles. Yet the financial plan requires you to detail your specific business model and individual revenue streams by implementation timeline and relative importance, and disclose any sources of outside funding. You also need to summarize your past and future Income Statements, Cash Flow Statements, and Balance Sheets, based on key assumptions that must be both reasonable and verifiable based on an analysis of similar companies. You should also provide a solid exit strategy that shows your understanding of the market and your desire to capitalize on profitability.  

Your full financial projections should be attached in the appendix along with any other documents that support your claims, such as letters from key partners.  

Real Estate Business Plan Summary

Putting together a business plan for your real estate business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the real estate industry, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful real estate business.

Download Our Real Estate Business Plan PDF

You can download our real estate business plan PDF here . This is a business plan template you can use in PDF format.

Real Estate Business Plan FAQs

What is the easiest way to complete my real estate business plan.

Growthink's Ultimate Real Estate Business Plan Template allows you to quickly and easily complete your Real Estate Business Plan.

Where Can I Download a Free Real Estate Business Plan PDF?

You can download our real estate business plan PDF template here . This is a business plan template you can use in PDF format.

This can be used for a commercial real estate business plan too.

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Real Estate Brokerage Business Plan

Start your own real estate brokerage business plan

RJ Wagner and Assoc. Realty

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

RJ Wagner & Associates Realty, Inc., is an S corporation domiciled in the state of Texas. This corporation is capitalized by one single stockholder and one principal investor, Regina Wagner.  Regina Wagner is a licensed broker and the sponsoring broker for this firm. The licensed broker of this firm will sponsor licensed real estate agents (independent contractors) in the state of Texas. This corporation will formalize the real estate services offered.

RJ Wagner & Associates Realty, Inc., will open its doors for operation in July.  The office is located in Houston, Texas (Champions area) in the Greenwood Square Shopping Center, to provide services to the higher income section of Metropolitan Houston.

Credibility and reputation excel with the broker of this firm, with a published real estate book and real estate organizational programs placed in the Houston Association of Realtors and the Dallas Association of Realtors bookstores and superstores. For the past year novice licensed agents have enjoyed the organizational tools and guidance offered in the book Texas Real Estate/The Mobile Mentor.

1.1 Objectives

The primary objectives of our organization are to:

  • Become a profitable organization allowing us the freedom of taking advantage of other real estate investment opportunities as they become available.
  • Recruit and hire self-motivated, success-oriented, and hardworking sales agents.
  • Maintain an office of at least 15 sales agents who meet the previous requirements.
  • Develop a solid, corporate identity in our specified targeted market area.
  • To establish good working relationships and begin working as a team, promoting communication and suggestions from all participants.
  • Become one of the top brokerage firms in operation in the Champion area by our third year of operation, or before.
  • Realize a positive return on investment within the first 12 months.

We believe the above-mentioned objectives are obtainable because of the professionalism of the manager and sales associates this corporation will hold.  Individuals gaining a real estate license leave school with the knowledge of the real estate laws and procedures. The turnover rate in this business is high since agents have no training outside the laws and regulations of the business itself. Once they have a license, only then, they may obtain the sales and marketing training that is needed upon entering the profession. This training is available at a high price to the agent. When starting out, most agents are not able to obtain this training at the high prices set forth, and without the proper training the average earnings of a beginning real estate agent is very low in comparison to industry standards.

The office environment we will be providing will be productively arranged yet inviting to the agent as well as the client. There will be a location in the office each day with a daily marketing routine/schedule to follow.  Agents have the opportunity to be guided each day through a marketing plan to gain clients. They may choose to follow the guidelines and  training provided or they may follow their own daily routines. We will be supplying a program allowing the new agents to earn more than the average real estate agent by providing guidance and stability.

If an agent with our company sets a goal to obtain only one seller and one buyer for the month, on an average of $150,000 sale on each side, would earn the agent $6,750 per month X 12 months = $81,000 per year. Regina’s goal as the broker is to assist each agent in conquering this goal.

The same sales as noted above would profit the corporation $2,250 per month X 12 months =  $27,000 for the year X 15 agents = $405,000. This is not including sales from the active broker of this corporation which would be $4,500 commission from each side to total  $9,000 (100%) to the corporation.   The broker will receive a salary from the corporation.

1.2 Mission

This plan is written as a guide for starting and managing this new business, and will also serve as the basis for a separate, detailed marketing plan. Following is a summary of the main points of this plan.

  • The objectives of RJ Wagner & Associates Realty, Inc., are to generate a profit, grow at a challenging and manageable rate, and to live up to the ethical codes set forth by the Texas Real Estate Commission.
  • The first mission of RJ Wagner & Associates Realty, Inc., is to first recruit Texas real estate agents. The agents choosing this firm will receive top commission allowing them more financial advantage for advertising in order to gain more business.
  • The ongoing mission will be to assist both homeowners selling their homes, as well as homebuyers purchasing the home of their future, by providing professional and personal assistance. Ensuring customer’s best interest are always of the utmost importance.
  • The keys to success for RJ Wagner & Associates Realty, Inc., are marketing and networking, responsiveness and quality of customer service and generating repeat customers.
  • We wish to establish a successful partnership with our clients, our staff members, and our title companies, that respect the interests and goals of each party.
  • The local market for this business, while not new, is wide open for new and expanding brokerage firms.
  • An initial financial analysis of the viability of this venture shows outstanding promise and results. Several sources note that the real estate business has proven to be quite lucrative in today’s fast-paced world.

While so doing, the company will always continue to strengthen its position in the target market area by providing superior customer service to clients and to sales associates.

In conclusion, as shown in the highlights chart to follow, this plan projects rapid growth, as additional agents join, and high net profits over the next three years. Implementing this plan, in conjunction with a comprehensive and detailed marketing plan, will ensure that RJ Wagner & Associates Realty, Inc., rapidly becomes a profitable venture for the owner as well as for the contracting agents.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

RJ Wagner & Associates Realty, Inc., is a new company that provides high-level expertise in real estate sales in the state of Texas.  It will focus initially on homesellers and homebuyers, as well as in-house sales agents. Our customer service philosophy is unique. In a philosophic sense, RJ Wagner & Associates Realty, Inc., has three distinct customer groups: sellers, buyers, and agents.

Sellers of real property are our first customers. Listers of properties (sellers) pay commissions from the sale of their property and are the direct clients of the real estate brokers. We will never lose our focus that clients who have retained RJ Wagner & Associates Realty, Inc., to list and sell their properties are our first obligation.

Our second real customer is the buyer of residential real estate. We will provide superior personal services to buyers.

Our third real customer is the licensed real estate sales agent. It is the agent’s job to provide a professional service to both sellers and buyers, specifically in this order. Therefore, it is the direct responsibility of RJ Wagner & Associates Realty, Inc., to provide service to our sales agents.

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2.1 Company Ownership

RJ Wagner & Associates Realty, Inc., has been formed as an S corporation domiciled in the state of Texas.  This corporation is capitalized by one single stockholder and one principal investor, the owner and broker of this firm, Regina J. Wagner.  

2.2 Start-up Summary

Our start-up costs are outlined in the following chart. Said start-up costs derive from website design, office equipment, main computer station (complete with all realtor information for agent usage), stationery, legal costs, furnishings, office advertising and services, and expenses associated with opening our first office.  The start-up costs are to be financed by direct owner investment and credit. The assumptions are shown in the following table and chart.

Lease office space averages $1.10 – 1.60 per square foot to equal an approximate of $1,500 per month, plus utilities, for efficient leased office space.  Commercial lease will be for a three to five year agreement with the first month and a security deposit equal to the monthly lease rate payable at the time of lease start date. 

Real estate brokerage business plan, company summary chart image

At RJ Wagner & Associates Realty, Inc., our principal service consists of selling residential real estate in a targeted market area. Our services provide our clients with an international network of buyers and sellers through the multiple listing service (MLS). Because of our capabilities to network with other brokers, we will sell homes faster than our clients could if they tried to market their home without the assistance of a licensed real estate agent.

In addition, our customers will list their homes with our agency because of our aggressive and highly-skilled professionals. We will continuously have an above-average sales force to generate and close residential listings.

The owner and broker of RJ Wagner & Associates Realty, Inc., is committed to success in the real estate market and adheres to the strict rules handed down by the Texas Real Estate Commission.  Our high level of commitment will enable the company to attract top professionals as sales associates and clients looking to buy and sell residential real estate. 

Agents with this firm will be provided with the following services:  

  • Top commissions.
  • 24/7 hour office access.
  • Own Web page.
  • Marketing/sales guidelines to follow each day.
  • Personal goal setting training
  • Professional/commercial office setting in a highly visible and reputable location in the city of Houston.
  • 24-hour answering service.
  • Free inside/outside panoramic photography of each property listing.  All photos are placed on HAR/MLS (Multiple Listing Service) and to the Internet realty sites.
  • Full broker support.
  • Professional flyer will be furnished complete with property photos for advertisement.
  • Yard signs will be supplied and installed for the agent.
  • Flyer distribution to other broker sites/agents.

Sellers will be provided with the following services:

  • Free CMA (Comparative Market Analysis).
  • Inside/outside photos in panoramic view placed on MLS (Multiple Listing System) and real estate Internet sites. This allows potential buyers to view our seller’s property online.
  • Advertising in local real estate publications.
  • We design an attractive pamphlet with all property information, room dimensions, tax information, a letter from the seller, and a complete history of the home for potential buyers to read while viewing the property. This pamphlet is for the seller to keep or to give to the new owner when the home sells. 
  • Attractive yard signs with flyer tubes attached for potential buyers driving by.
  • “Just Listed Post Cards” mailed to surrounding neighborhoods.
  • Listing flyers distributed to other broker sites.
  • Circulated open house invitations (per seller approval).
  • Supra System Computerized Lockboxes (we know when and who entered premises at all times).
  • Excellent follow-up system on each showing.
  • If no contract is submitted within the first listed month, we re-analyze our future marketing procedures with the seller.

Buyers will be provided with the following services:

  • We match buyers to homes. We have an extensive questionnaire for our buyers to list their wants and needs.  We then take this questionnaire and put the supplied information into our Passport program to match buyers to the homes matching their criteria. (Passport is the latest software available to licensed real estate agents and brokers in the state of Texas.)
  • We go a step further with our buyers and we go on-site for them.  We visit the homes of their choice and take inside and outside panoramic photos for their viewing. We can email the photos or have a face to face showing with the buyer. The buyer does not have to go on-site unless they choose to. We bring the home to them.
  • We present their offers and comply with all negotiating for them.

Market Analysis Summary how to do a market analysis for your business plan.">

RJ Wagner & Associates Realty, Inc., will be focusing on supplying homebuyers and homesellers professionalism and expertise in reaching a successful sale and/or purchase in their real estate needs. Our concentration also lies with our in-house agents. We feel by providing our in-house agents the support program they need our productivity should excel at a rapid pace.

Due to the strengthening of the economy in Houston area, more homebuyers today are looking to purchase homes. These changes in attitudes of homebuyers are a tremendous boost to real estate firms.

We are poised to take advantage of these changes, and expect to become a recognized name and profitable entity in the Houston real estate market.  We chose to locate our office in the area of most revenue potential. Our targeted market area, the Champions area, shows stability and growth. We have a beautiful office, centered in the Champions area. This location will enable our sales associates to work in an area that will allow them to make more money in a shorter period of time.

The first quarter home values were up 8.8% from the same period in 2000, the Office of Federal Housing Enterprise Oversight says. The gain reflects an increase from the previous quarter, when residential real estate values saw year-over-year growth of 8.1%.

As stated in the Objectives section–we outline the profits to be gained with each agent striving for one seller and one buyer each month. We also state the extensive marketing plans, goal setting and training provided by this corporation to assist each agent in reaching this goal.

As the outline following will indicate–our agents will earn top commissions, be supplied with the latest in marketing and advertising assistance, and have on-site broker assistance at all times. This coupled with the teamwork and excellent marketing programs provided, we feel we have a recipe for success.

4.1 Market Segmentation

  • Our most important market segment is the homeseller. The seller will be calling upon RJ Wagner & Associates Realty, Inc., for our excellent marketing strategies and techniques, and our ability to deliver personal consulting, professionalism and a follow up system.
  • As important would be the homebuyer. These buyers will be calling on RJ Wagner & Associates Realty, Inc., to “match” their criteria selections.  This corporation will be previewing matching criteria homes for the buyer, thus providing the buyer with on-site viewing capabilities without actually visiting the home site.
  • Individuals desiring to lease will also be guided to lease properties of their matching criteria needs.
  • When referring a  client outside our expertise range, we would search for a reputable and knowledgeable agent to assist them at their destination. When this corporation is the recipient of a referral–we would match the buyer to homes meeting his/her criteria specifications.
  • Last, but not least, would be the corporation in-house agents. We view each one as a customer and are sensitive to their needs. Tools, training, marketing techniques and strategies, and guidance needed is available at all times. Each agent will have the opportunity to be assisted in designing a work schedule that adheres to their work style, hence allowing greater productivity. All agents will receive on-site guidance in all areas needed.

Real estate brokerage business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

We cannot survive just waiting for the customer to come to us. Instead, we must get better at focusing on the specific market segments whose needs match our offerings. Focusing on targeted segments is the key to our future.

Therefore, we need to focus our marketing message and our services offered. We need to develop our message, communicate it, and make good on it.

Strategy and Implementation Summary

RJ Wagner & Associates Realty, Inc., will focus on the real estate needs in the Houston and surrounding areas.  Our target customer will be, and our concentration will focus on the representation of, homesellers, homebuyers, relocation clientele. 

To be the success we are striving to become this corporation realizes it must place a tremendous concentration on its in-house licensed agents. The agents with this firm will be supported and assisted to the best of our ability.

5.1 Competitive Edge

The corporate broker of this firm has a published real estate book (Texas Real Estate/The Mobile Mentor). This book  and the accompanying organizational programs, are distributed throughout the state of Texas in real estate book stores and associations. This book was written for the novice agent which will be provided to oncoming agents as a reference tool, therefore, allowing a fast start program. 

This firm allows “Top Commissions” to the agents allowing for more agent advertising and marketing promotions. This firm is highly supportive to the agent it sponsors in the respect of compliance with agent listing tasks. All of which free the agent’s time to do what the agent is trained to do and that is to sell and gain clients.

This firm has a marketing plan in place for agents to utilize.  The company will be assisting all agents in goal setting/planning and in their marketing techniques/strategies. Even though the agents are independent contractors, this firm will run as a team. The open door policy will be in place at all times inviting new ideas and suggestions.

In addition, please reference the Services section for an outline of our services offered to in-house agents, our sellers and our buyers.  All services offered to each provide this corporation with a competitive edge, for we know of no other firm offering the extensive services we provide.

5.2 Sales Strategy

  • Sales in our business is gaining property listings and utilizing a marketing plan that works best for the client.
  • We locate and match homes to buyers according to the criteria submitted by the buyer.
  • We assist in relocating clients to their new destinations and/or assist clients relocating to our area in their home search. We offer an excellent referral service anywhere in the United States.
  • We search for lease properties for individuals wishing to lease versus purchasing.
  • We allow above-standard commission percentage rates, then provide excellent marketing and advertising programs.
  • We provide our selling agents with an excellent support program as well as guidance.

Each potential seller listing or buyer representation we receive should be treated as an individual mission. Each client and client property must be analyzed to ensure our marketing program supplied fits their particular property and promotes it in the best possible way.

5.2.1 Sales Forecast

The following table and chart give a run-down on forecasted sales. We expect sales to be slowest during September through December, building between January through March and the most growth during the months of March through August.

Real estate brokerage business plan, strategy and implementation summary chart image

5.3 Milestones

The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.

What the table doesn’t show is the commitment behind it. Our business plan includes complete provisions for plan-vs.-actual analysis, and we will hold monthly follow-up meetings to discuss the variance and course corrections.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

At this time, this broker is an active listing broker.  Recruiting licensed agents is now in process in the Houston and surrounding areas. This firm estimates to add a total of three licensed agents in 2001, with a minimum of 12 agents to be added throughout the year of 2002. (A minimum of one agent per month gain in 2002). This firm strives to obtain a minimum total of 15 licensed real estate agents contracting under this sponsored broker. Agents with this firm have the option to work in-house or out of a home-based office.

In addition to the real estate services provided by this corporation to homesellers and to homebuyers, this firm offers inside/outside photography services in-house as well as to other broker firms. This service is free to in-house agents and a service fee is charged to other broker sites and agents utilizing this service.

As RJ Wagner is a sole proprietorship, the principal’s personal net worth is given below.

6.1 Personnel Plan

This firm will not have employees but rather independent contractors.  Therefore, the firm will not be issuing payroll to employees. Payroll will be issued to the broker of the corporation alone.  All reception/secretarial needs will be complied with by the on-site/on duty agents on any given day.  There will be two licensed agents on duty at all times.

Licensed agents will receive 3% commission on “one” side (seller or buyer side) of the sale spectrum. Of that 3% commission earned, 25% is awarded to the company. If an agent performs the act of the selling agent and also the buyer agent of the same property sale, then this agent would gain the full 6% commission (both sides of the agency), therefore, the corporation would be awarded 25% from each agency side.

We believe this plan is a fair compromise between fairness and expedience, and meets the commitment of our mission statement. The detailed monthly personnel plan for the first year is included in the appendix.

Financial Plan investor-ready personnel plan .">

  • We want to finance growth mainly through cash flow. We recognize that this means we will have to grow more slowly than we might like.
  • The most important factor for R.J. Wagner & Associates Realty is the closing sales days. These dates will be determined ultimately by the seller and the buyer and a  move out/move in schedule will be complied with. Immediately following the closing sale commission will be disbursed by the title company conducting the closing.

7.1 Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following table as annual assumptions. The monthly assumptions are included in the appendix. From the beginning, we recognize that collection days are critical, but not a factor we can influence easily. At least we are planning on the problem, and dealing with it. Interest rates, tax rates, and personnel burden are based on conservative assumptions.

Some of the more important underlying assumptions are:

  • We assume a strong economy, without major recession.
  • We assume that there are no unforeseen changes in the economy that would change our estimations.

7.2 Projected Profit and Loss

Our projected profit and loss is shown in the following table.

As with the break-even, we are projecting very conservatively regarding cost of sales and gross margin.  Initially, we will depend on our associates for most fulfillment, which is why costs should be lower than shown. We prefer to project conservatively so that we make sure we have enough cash.

We are spending less on marketing expenses due to our paid memberships with the associations. This broker has a published real estate book and organizational programs placed in the Houston Association of Realtors and also the Dallas Association of Realtors. The associations advertise these marketing tools free to this broker.

The detailed monthly projections are included in the appendix.

Real estate brokerage business plan, financial plan chart image

7.3 Break-even Analysis

The following table and chart will summarize our break-even analysis. Most of our cost of fulfillment is actually the sales of the agents as well as the sales of the active broker. We don’t expect to reach break-even until a few months into the business operation.

Real estate brokerage business plan, financial plan chart image

7.4 Projected Cash Flow

Cash flow projections are critical to our success. The monthly cash flow is shown in the illustration, with one bar representing the cash flow per month, and the other the monthly balance. The annual cash flow figures are included here and the more important detailed monthly numbers are included in the appendix.

Real estate brokerage business plan, financial plan chart image

7.5 Projected Balance Sheet

The balance sheet in the following table shows managed but sufficient growth of net worth, and a sufficiently healthy financial position. The monthly estimates are included in the appendix.

7.6 Business Ratios

The following table outlines some of the more important ratios from the Offices of Real Estate Agents and Brokers industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code, 6531.

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Real Estate Agency Business Plan Frequently Asked Questions

Q: why is a real estate agency business plan important.

A: A real estate agency business plan is crucial because it aids in analyzing the property market, setting business objectives, and developing a strategic approach for success in the sector. It serves as a roadmap for your agency, guiding decision-making processes and attracting potential investors or lenders.

Q: What are the essential components of a real estate agency business plan?

A: A real estate agency business plan should include a market analysis, business model, financial projections, marketing strategy, and operational plan. These components help you understand your clientele, evaluate profitability, organize your financial strategy, and formulate effective methods for marketing and growing your agency.

Q: How can a real estate agency business plan help in securing funding?

A: A well-prepared real estate agency business plan demonstrates to investors or lenders that you have a deep understanding of the market, a feasible business model, and a clear strategy for generating profit. Financial projections are crucial in showing the potential return on investment. Presenting your business plan to potential financial backers enhances your likelihood of obtaining the needed capital for your agency.

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Collectively, our team has reviewed thousands of business plans and has nearly 20 years of experience making SBA loans. We've also helped more than 50,000 businesses create financial projections across many industries and geographies.

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Adam served as Executive Director for a SBA microlender in Indiana for over 10 years helping businesses and reviewing thousands of business plans.

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  • City government offices Leads in Moscow Oblast
  • Research institutes Leads in Moscow Oblast
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  • Train stations Leads in Moscow Oblast
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  • Natural goods stores Leads in Moscow Oblast
  • General stores Leads in Moscow Oblast
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  • Landscape architects Leads in Moscow Oblast
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  • Digital printers Leads in Moscow Oblast
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  • Aircraft Manufacturers Leads in Moscow Oblast
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  • Translators Leads in Moscow Oblast
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  • Disposable tableware suppliers Leads in Moscow Oblast
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  • Plant nurseries Leads in Moscow Oblast
  • Business Networking Companies Leads in Moscow Oblast
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  • Self defense schools Leads in Moscow Oblast
  • Aerobics Class Leads in Moscow Oblast
  • Indoor cyclings Leads in Moscow Oblast
  • Figurine shops Leads in Moscow Oblast
  • Curtain supplier and makers Leads in Moscow Oblast
  • Fireplace manufacturers Leads in Moscow Oblast
  • Decal suppliers Leads in Moscow Oblast
  • Public safety offices Leads in Moscow Oblast
  • Food and drinks Leads in Moscow Oblast
  • Gas engineers Leads in Moscow Oblast
  • Gas cylinders suppliers Leads in Moscow Oblast
  • Car inspection stations Leads in Moscow Oblast
  • Boiler suppliers Leads in Moscow Oblast
  • Portable building manufacturers Leads in Moscow Oblast
  • Debris removal services Leads in Moscow Oblast
  • Wedding services Leads in Moscow Oblast
  • Russian restaurants Leads in Moscow Oblast
  • Swimming basins Leads in Moscow Oblast
  • Fishing areas Leads in Moscow Oblast
  • Recreations Leads in Moscow Oblast
  • Public works departments Leads in Moscow Oblast
  • Ecological parks Leads in Moscow Oblast
  • Concert halls Leads in Moscow Oblast
  • Auditoriums Leads in Moscow Oblast
  • Arenas Leads in Moscow Oblast
  • Chinese tea houses Leads in Moscow Oblast
  • Distilleries Leads in Moscow Oblast
  • Religious institutions Leads in Moscow Oblast
  • Cathedrals Leads in Moscow Oblast
  • Religious destinations Leads in Moscow Oblast
  • Abbeys Leads in Moscow Oblast
  • Evangelical churches Leads in Moscow Oblast
  • Greek Orthodox churches Leads in Moscow Oblast
  • Religious schools Leads in Moscow Oblast
  • Full Gospel churches Leads in Moscow Oblast
  • Chapels Leads in Moscow Oblast
  • Shrines Leads in Moscow Oblast
  • Thermal Energy Companies Leads in Moscow Oblast
  • Housing utility companies Leads in Moscow Oblast
  • Electric motor repair shops Leads in Moscow Oblast
  • Information services Leads in Moscow Oblast
  • Poster stores Leads in Moscow Oblast
  • Media Consultants Leads in Moscow Oblast
  • Urologists Leads in Moscow Oblast
  • Urology clinics Leads in Moscow Oblast
  • Internists Leads in Moscow Oblast
  • Oncologists Leads in Moscow Oblast
  • Ophthalmologists Leads in Moscow Oblast
  • Elevator Manufacturers Leads in Moscow Oblast
  • Ranches Leads in Moscow Oblast
  • Adventure sports Leads in Moscow Oblast
  • Fairgrounds Leads in Moscow Oblast
  • Dairy farms Leads in Moscow Oblast
  • Miniatures stores Leads in Moscow Oblast
  • CD stores Leads in Moscow Oblast
  • Art handcraft Leads in Moscow Oblast
  • Jewelry Exporters Leads in Moscow Oblast
  • Spices Exporters Leads in Moscow Oblast
  • Meat packers Leads in Moscow Oblast
  • Charcuteries Leads in Moscow Oblast
  • Sports card stores Leads in Moscow Oblast
  • Comic book stores Leads in Moscow Oblast
  • Barrel suppliers Leads in Moscow Oblast
  • Public beaches Leads in Moscow Oblast
  • Outdoor furniture stores Leads in Moscow Oblast
  • Municipal administration offices Leads in Moscow Oblast
  • Donations centers Leads in Moscow Oblast
  • Portable toilet suppliers Leads in Moscow Oblast
  • Swimwear stores Leads in Moscow Oblast
  • Wholesale plant nurseries Leads in Moscow Oblast
  • Small appliance repair services Leads in Moscow Oblast
  • Appliances customer services Leads in Moscow Oblast
  • Wheel stores Leads in Moscow Oblast
  • Disability equipment suppliers Leads in Moscow Oblast
  • Mountain ranges Leads in Moscow Oblast
  • Islands Leads in Moscow Oblast
  • Forklift dealers Leads in Moscow Oblast
  • School administrators Leads in Moscow Oblast
  • Childrens farms Leads in Moscow Oblast
  • Herb shops Leads in Moscow Oblast
  • Energy suppliers Leads in Moscow Oblast
  • Mills Leads in Moscow Oblast
  • Archery stores Leads in Moscow Oblast
  • Shower door shops Leads in Moscow Oblast
  • Glass shops Leads in Moscow Oblast
  • Opticians Leads in Moscow Oblast
  • Auto Accessories Stores Leads in Moscow Oblast
  • Steel erectors Leads in Moscow Oblast
  • Stair contractors Leads in Moscow Oblast
  • Pond supply stores Leads in Moscow Oblast
  • Wholesale grocers Leads in Moscow Oblast
  • Greengrocers Leads in Moscow Oblast
  • Wholesale florists Leads in Moscow Oblast
  • Agricultural Product Wholesalers Leads in Moscow Oblast
  • Frozen food stores Leads in Moscow Oblast
  • Firewood suppliers Leads in Moscow Oblast
  • Dry Fruit Stores Leads in Moscow Oblast
  • Envelope suppliers Leads in Moscow Oblast
  • Auto upholsterers Leads in Moscow Oblast
  • Curtain stores Leads in Moscow Oblast
  • PVC windows suppliers Leads in Moscow Oblast
  • Veterinary cares Leads in Moscow Oblast
  • Catteries Leads in Moscow Oblast
  • Emergency veterinarian services Leads in Moscow Oblast
  • Pet care services Leads in Moscow Oblast
  • Glass cutting services Leads in Moscow Oblast
  • Water works Leads in Moscow Oblast
  • Protective clothing suppliers Leads in Moscow Oblast
  • Metal machinery suppliers Leads in Moscow Oblast
  • Truck accessories stores Leads in Moscow Oblast
  • Insulation contractors Leads in Moscow Oblast
  • RV repair shops Leads in Moscow Oblast
  • Fishing charters Leads in Moscow Oblast
  • Outdoor activity organisers Leads in Moscow Oblast
  • Cruise agencies Leads in Moscow Oblast
  • Fireworks Suppliers Leads in Moscow Oblast
  • Dry wall contractors Leads in Moscow Oblast
  • Martial arts supply stores Leads in Moscow Oblast
  • Business administration services Leads in Moscow Oblast
  • Rest stops Leads in Moscow Oblast
  • Farmstays Leads in Moscow Oblast
  • Free clinics Leads in Moscow Oblast
  • Public medical centers Leads in Moscow Oblast
  • Herbal medicine stores Leads in Moscow Oblast
  • Rheumatologists Leads in Moscow Oblast
  • Plastic surgery clinics Leads in Moscow Oblast
  • Pediatricians Leads in Moscow Oblast
  • Bus depots Leads in Moscow Oblast
  • Sightseeing Tour Operators Leads in Moscow Oblast
  • School houses Leads in Moscow Oblast
  • State office of education Leads in Moscow Oblast
  • Massage supply stores Leads in Moscow Oblast
  • Luggage stores Leads in Moscow Oblast
  • Honey farms Leads in Moscow Oblast
  • Electrical repair shops Leads in Moscow Oblast
  • Computer Networking Centers Leads in Moscow Oblast
  • Fruit and vegetable processings Leads in Moscow Oblast
  • Confectionery wholesalers Leads in Moscow Oblast
  • Gift basket stores Leads in Moscow Oblast
  • Monogramming services Leads in Moscow Oblast
  • Futon stores Leads in Moscow Oblast
  • Science museums Leads in Moscow Oblast
  • Pine furniture shops Leads in Moscow Oblast
  • Furnitures Leads in Moscow Oblast
  • Salvage dealers Leads in Moscow Oblast
  • Unfinished furniture stores Leads in Moscow Oblast
  • Neurologists Leads in Moscow Oblast
  • Physiatrists Leads in Moscow Oblast
  • Cardiologists Leads in Moscow Oblast
  • Nephrologists Leads in Moscow Oblast
  • Gastroenterologists Leads in Moscow Oblast
  • Orthopedic clinics Leads in Moscow Oblast
  • Camera repair shops Leads in Moscow Oblast
  • Television repair services Leads in Moscow Oblast
  • Truck parts suppliers Leads in Moscow Oblast
  • Video camera repair services Leads in Moscow Oblast
  • Portrait studios Leads in Moscow Oblast
  • Video Duplication Service Providers Leads in Moscow Oblast
  • Polymer Suppliers Leads in Moscow Oblast
  • Chimney services Leads in Moscow Oblast
  • Chimney sweeps Leads in Moscow Oblast
  • Wood stove shops Leads in Moscow Oblast
  • Masonry contractors Leads in Moscow Oblast
  • Performing arts Leads in Moscow Oblast
  • Book publishers Leads in Moscow Oblast
  • Inns Leads in Moscow Oblast
  • Condominium rental agencies Leads in Moscow Oblast
  • Theater productions Leads in Moscow Oblast
  • Lighting manufacturers Leads in Moscow Oblast
  • Research and product developments Leads in Moscow Oblast
  • Lighting consultants Leads in Moscow Oblast
  • Industrial real estate agencies Leads in Moscow Oblast
  • Hookah bars Leads in Moscow Oblast
  • Dance restaurants Leads in Moscow Oblast
  • Disco clubs Leads in Moscow Oblast
  • Tiki bars Leads in Moscow Oblast
  • Patio enclosure suppliers Leads in Moscow Oblast
  • Tapas restaurants Leads in Moscow Oblast
  • Cuban restaurants Leads in Moscow Oblast
  • Caribbean restaurants Leads in Moscow Oblast
  • Pool halls Leads in Moscow Oblast
  • Media houses Leads in Moscow Oblast
  • Auto machine shops Leads in Moscow Oblast
  • Sanitation services Leads in Moscow Oblast
  • Japanese grocery stores Leads in Moscow Oblast
  • Coffee machine suppliers Leads in Moscow Oblast
  • Skylight contractors Leads in Moscow Oblast
  • Car finance and loan companies Leads in Moscow Oblast
  • Wood floor installation services Leads in Moscow Oblast
  • Granite suppliers Leads in Moscow Oblast
  • Garage builders Leads in Moscow Oblast
  • Log home builders Leads in Moscow Oblast
  • Modular home builders Leads in Moscow Oblast
  • Building materials markets Leads in Moscow Oblast
  • Interior construction contractors Leads in Moscow Oblast
  • Dock builders Leads in Moscow Oblast
  • Lawn mower repair services Leads in Moscow Oblast
  • Microwave oven repair services Leads in Moscow Oblast
  • Scaffolding rental services Leads in Moscow Oblast
  • Moving supply stores Leads in Moscow Oblast
  • Cell phone accessory stores Leads in Moscow Oblast
  • Bead stores Leads in Moscow Oblast
  • Korean grocery stores Leads in Moscow Oblast
  • Railing contractors Leads in Moscow Oblast
  • Door shops Leads in Moscow Oblast
  • Gasfitters Leads in Moscow Oblast
  • Radiator repair services Leads in Moscow Oblast
  • Emergency trainings Leads in Moscow Oblast
  • Furniture repair shops Leads in Moscow Oblast
  • Iron works Leads in Moscow Oblast
  • Credit counseling services Leads in Moscow Oblast
  • Historical place museums Leads in Moscow Oblast
  • Castles Leads in Moscow Oblast
  • Fortress Leads in Moscow Oblast
  • History museums Leads in Moscow Oblast
  • Archaeological sites Leads in Moscow Oblast
  • Ruins Leads in Moscow Oblast
  • Historical places Leads in Moscow Oblast
  • Photocopiers suppliers Leads in Moscow Oblast
  • Office supply wholesalers Leads in Moscow Oblast
  • Map stores Leads in Moscow Oblast
  • Event ticket sellers Leads in Moscow Oblast
  • Salvage yards Leads in Moscow Oblast
  • Mapping services Leads in Moscow Oblast
  • Department of housing Leads in Moscow Oblast
  • Housing authorities Leads in Moscow Oblast
  • Office services Leads in Moscow Oblast
  • Electronics Accessories Wholesalers Leads in Moscow Oblast
  • Eastern Orthodox Churches Leads in Moscow Oblast
  • Non-denominational churches Leads in Moscow Oblast
  • Orthodox churches Leads in Moscow Oblast
  • Russian Orthodox churches Leads in Moscow Oblast
  • Protestant churches Leads in Moscow Oblast
  • Monasteries Leads in Moscow Oblast
  • Parishes Leads in Moscow Oblast
  • Hawaiian restaurants Leads in Moscow Oblast
  • Beer halls Leads in Moscow Oblast
  • Organic restaurants Leads in Moscow Oblast
  • Short term apartment rental agencies Leads in Moscow Oblast
  • Cabin rental agencies Leads in Moscow Oblast
  • Airstrips Leads in Moscow Oblast
  • Mobile home parks Leads in Moscow Oblast
  • Oral surgeons Leads in Moscow Oblast
  • Rubber stamp stores Leads in Moscow Oblast
  • Stationery wholesalers Leads in Moscow Oblast
  • Fishing clubs Leads in Moscow Oblast
  • Food seasoning manufacturers Leads in Moscow Oblast
  • Tower communication services Leads in Moscow Oblast
  • Piano bars Leads in Moscow Oblast
  • Oyster bar restaurants Leads in Moscow Oblast
  • Bar tabacs Leads in Moscow Oblast
  • Auto Dent Removal Service Stations Leads in Moscow Oblast
  • Metal working shops Leads in Moscow Oblast
  • Dog breeders Leads in Moscow Oblast
  • Veterans hospitals Leads in Moscow Oblast
  • Oil Stores Leads in Moscow Oblast
  • Self service car washes Leads in Moscow Oblast
  • Sports medicine clinics Leads in Moscow Oblast
  • Nurse practitioners Leads in Moscow Oblast
  • Hand surgeons Leads in Moscow Oblast
  • ENT Specialists Leads in Moscow Oblast
  • Proctologists Leads in Moscow Oblast
  • Anesthesiologists Leads in Moscow Oblast
  • Modeling schools Leads in Moscow Oblast
  • Independent or preparatory schools Leads in Moscow Oblast
  • Grammar schools Leads in Moscow Oblast
  • Community schools Leads in Moscow Oblast
  • Housing complexes Leads in Moscow Oblast
  • Information bureaux Leads in Moscow Oblast
  • Air conditioning stores Leads in Moscow Oblast
  • Residents associations Leads in Moscow Oblast
  • Outlet malls Leads in Moscow Oblast
  • Baking supply stores Leads in Moscow Oblast
  • Oil and gas exploration services Leads in Moscow Oblast
  • Drilling contractors Leads in Moscow Oblast
  • Mailing machine suppliers Leads in Moscow Oblast
  • Diesel engine dealers Leads in Moscow Oblast
  • Weighing Scale Suppliers Leads in Moscow Oblast
  • Water purification companies Leads in Moscow Oblast
  • Cooler Suppliers Leads in Moscow Oblast
  • Water filters Leads in Moscow Oblast
  • Sewage disposal services Leads in Moscow Oblast
  • Nut stores Leads in Moscow Oblast
  • Furniture accessories suppliers Leads in Moscow Oblast
  • Governments Leads in Moscow Oblast
  • Brazilian restaurants Leads in Moscow Oblast
  • Congregations Leads in Moscow Oblast
  • Convents Leads in Moscow Oblast
  • Soccer fields Leads in Moscow Oblast
  • Play Schools Leads in Moscow Oblast
  • Mobile network operators Leads in Moscow Oblast
  • Health resorts Leads in Moscow Oblast
  • Healths Leads in Moscow Oblast
  • Alternative fuel stations Leads in Moscow Oblast
  • Tax departments Leads in Moscow Oblast
  • City tax offices Leads in Moscow Oblast
  • Foot cares Leads in Moscow Oblast
  • Oral and maxillofacial surgeons Leads in Moscow Oblast
  • Photography studios Leads in Moscow Oblast
  • Ice suppliers Leads in Moscow Oblast
  • Dry ice suppliers Leads in Moscow Oblast
  • Air compressor repair services Leads in Moscow Oblast
  • Exhibits Leads in Moscow Oblast
  • Photo booths Leads in Moscow Oblast
  • State Department for Social Development Leads in Moscow Oblast
  • Stables Leads in Moscow Oblast
  • Boat ramps Leads in Moscow Oblast
  • Forestry offices Leads in Moscow Oblast
  • Housing societies Leads in Moscow Oblast
  • Quarries Leads in Moscow Oblast
  • Shelters Leads in Moscow Oblast
  • Trailer manufacturers Leads in Moscow Oblast
  • Alcoholism treatment programs Leads in Moscow Oblast
  • Television Channels Leads in Moscow Oblast
  • Vehicle inspections Leads in Moscow Oblast
  • Bicycle repair shops Leads in Moscow Oblast
  • Woods Leads in Moscow Oblast
  • Organic farms Leads in Moscow Oblast
  • Hot spring hotels Leads in Moscow Oblast
  • Funeral homes Leads in Moscow Oblast
  • Home insurance agencies Leads in Moscow Oblast
  • Commercial agents Leads in Moscow Oblast
  • Scooter repair shops Leads in Moscow Oblast
  • Two Wheeler Repair Shops Leads in Moscow Oblast
  • Motor scooter dealers Leads in Moscow Oblast
  • Building societies Leads in Moscow Oblast
  • Bank or ATMs Leads in Moscow Oblast
  • Solar hot water system suppliers Leads in Moscow Oblast
  • Hydroelectric power plants Leads in Moscow Oblast
  • Sandblasting services Leads in Moscow Oblast
  • Pneumatic tools suppliers Leads in Moscow Oblast
  • Movie studios Leads in Moscow Oblast
  • Video editing services Leads in Moscow Oblast
  • Bus ticket agencies Leads in Moscow Oblast
  • Used tire shops Leads in Moscow Oblast
  • Motorcycle driving schools Leads in Moscow Oblast
  • Forklift rental services Leads in Moscow Oblast
  • Agricultural organizations Leads in Moscow Oblast
  • Livestock producers Leads in Moscow Oblast
  • Olive oil manufacturers Leads in Moscow Oblast
  • Sheriff's departments Leads in Moscow Oblast
  • Diaper services Leads in Moscow Oblast
  • Youth clothing stores Leads in Moscow Oblast
  • Pregnancy care centers Leads in Moscow Oblast
  • Childrens Stores Leads in Moscow Oblast
  • Sewing companies Leads in Moscow Oblast
  • Western apparel stores Leads in Moscow Oblast
  • Skate shops Leads in Moscow Oblast
  • Violin shops Leads in Moscow Oblast
  • Drum stores Leads in Moscow Oblast
  • Institute of technology Leads in Moscow Oblast
  • Government Colleges Leads in Moscow Oblast
  • Government Schools Leads in Moscow Oblast
  • Women's Colleges Leads in Moscow Oblast
  • Technical universities Leads in Moscow Oblast
  • English language instructors Leads in Moscow Oblast
  • Hip Hop Dance Class Leads in Moscow Oblast
  • Hardware Training Institutes Leads in Moscow Oblast
  • Foot massage parlors Leads in Moscow Oblast
  • Saunas Leads in Moscow Oblast
  • Ophthalmology clinics Leads in Moscow Oblast
  • Back Offices Leads in Moscow Oblast
  • Cheese manufacturers Leads in Moscow Oblast
  • Dairy stores Leads in Moscow Oblast
  • Small engine repair services Leads in Moscow Oblast
  • Machine maintenances Leads in Moscow Oblast
  • Municipal Corporations Leads in Moscow Oblast
  • Boat clubs Leads in Moscow Oblast
  • Repairs Leads in Moscow Oblast
  • Surgical Products Wholesalers Leads in Moscow Oblast
  • Oil Wholesalers Leads in Moscow Oblast
  • Hair extensions suppliers Leads in Moscow Oblast
  • Egg suppliers Leads in Moscow Oblast
  • Turf suppliers Leads in Moscow Oblast
  • Dairies Leads in Moscow Oblast
  • Printer repair services Leads in Moscow Oblast
  • Real estates Leads in Moscow Oblast
  • Cultural associations Leads in Moscow Oblast
  • Tool repair shops Leads in Moscow Oblast
  • Tractor repair shops Leads in Moscow Oblast
  • Sharpening services Leads in Moscow Oblast
  • Garden machinery suppliers Leads in Moscow Oblast
  • Water ski shops Leads in Moscow Oblast
  • Carpet Manufacturers Leads in Moscow Oblast
  • Petroleum Products Companies Leads in Moscow Oblast
  • Video equipment repair services Leads in Moscow Oblast
  • Art restoration services Leads in Moscow Oblast
  • Tuxedo shops Leads in Moscow Oblast
  • Corporate entertainment services Leads in Moscow Oblast
  • Powder coating services Leads in Moscow Oblast
  • Cosmetics wholesalers Leads in Moscow Oblast
  • Make-up artists Leads in Moscow Oblast
  • Contact lenses suppliers Leads in Moscow Oblast
  • Taco restaurants Leads in Moscow Oblast
  • Lunch restaurants Leads in Moscow Oblast
  • South American restaurants Leads in Moscow Oblast
  • English restaurants Leads in Moscow Oblast
  • Tree farms Leads in Moscow Oblast
  • Promenades Leads in Moscow Oblast
  • Equestrian facilities Leads in Moscow Oblast
  • Bowling clubs Leads in Moscow Oblast
  • Diabetes equipment suppliers Leads in Moscow Oblast
  • Beer gardens Leads in Moscow Oblast
  • Gift wrap stores Leads in Moscow Oblast
  • Custom label printers Leads in Moscow Oblast
  • Clothing suppliers Leads in Moscow Oblast
  • Electronics Leads in Moscow Oblast
  • Horse trainers Leads in Moscow Oblast
  • Company registries Leads in Moscow Oblast
  • Baseball fields Leads in Moscow Oblast
  • Boiler Manufacturers Leads in Moscow Oblast
  • Welding gas suppliers Leads in Moscow Oblast
  • Haberdasheries Leads in Moscow Oblast
  • Head start centers Leads in Moscow Oblast
  • Frozen yogurt shops Leads in Moscow Oblast
  • Machine knife suppliers Leads in Moscow Oblast
  • Air filter suppliers Leads in Moscow Oblast
  • Driveshaft shops Leads in Moscow Oblast
  • Industrial buildings Leads in Moscow Oblast
  • Books Wholesalers Leads in Moscow Oblast
  • Toy and game manufacturers Leads in Moscow Oblast
  • Rare book stores Leads in Moscow Oblast
  • Parapharmacies Leads in Moscow Oblast
  • Religious Book Stores Leads in Moscow Oblast
  • Antique furniture restoration services Leads in Moscow Oblast
  • Tropical fish stores Leads in Moscow Oblast
  • Drinking water fountains Leads in Moscow Oblast
  • Soccers Leads in Moscow Oblast
  • Shelving stores Leads in Moscow Oblast
  • Cement Suppliers Leads in Moscow Oblast
  • Dry wall supply stores Leads in Moscow Oblast
  • City administrations Leads in Moscow Oblast
  • Optical Products Manufacturers Leads in Moscow Oblast
  • Cold cut stores Leads in Moscow Oblast
  • Bagel shops Leads in Moscow Oblast
  • Model shops Leads in Moscow Oblast
  • Cafeterias Leads in Moscow Oblast
  • ATV dealers Leads in Moscow Oblast
  • Radiator shops Leads in Moscow Oblast
  • Auto bodywork mechanics Leads in Moscow Oblast
  • Masonry supply stores Leads in Moscow Oblast
  • Tobacco suppliers Leads in Moscow Oblast
  • Teppanyaki restaurants Leads in Moscow Oblast
  • Small plates restaurants Leads in Moscow Oblast
  • Pond fish suppliers Leads in Moscow Oblast
  • Oyster suppliers Leads in Moscow Oblast
  • Forestry services Leads in Moscow Oblast
  • Aggregate suppliers Leads in Moscow Oblast
  • Traditional restaurants Leads in Moscow Oblast
  • Steamed bun shops Leads in Moscow Oblast
  • Outboard motor stores Leads in Moscow Oblast
  • Athletic fields Leads in Moscow Oblast
  • Homes Leads in Moscow Oblast
  • Perfume stores Leads in Moscow Oblast
  • Alternative medicines Leads in Moscow Oblast
  • Farm Equipment Repair Shops Leads in Moscow Oblast
  • Public services Leads in Moscow Oblast
  • Hunting areas Leads in Moscow Oblast
  • Trailer repair shops Leads in Moscow Oblast
  • Smog inspection stations Leads in Moscow Oblast
  • Faculty of sports Leads in Moscow Oblast
  • French language schools Leads in Moscow Oblast
  • Kickboxing schools Leads in Moscow Oblast
  • Childrens clubs Leads in Moscow Oblast
  • Ski resorts Leads in Moscow Oblast
  • Sheltered housings Leads in Moscow Oblast
  • Motorcycle training centres Leads in Moscow Oblast
  • Horse boarding stables Leads in Moscow Oblast
  • Driving test centres Leads in Moscow Oblast
  • Regional councils Leads in Moscow Oblast
  • Garden building suppliers Leads in Moscow Oblast
  • Auto tune up services Leads in Moscow Oblast
  • Water Pump Suppliers Leads in Moscow Oblast
  • Retaining wall suppliers Leads in Moscow Oblast
  • Water Tank Cleaners Leads in Moscow Oblast
  • Allergists Leads in Moscow Oblast
  • Cookie shops Leads in Moscow Oblast
  • Chinese bakeries Leads in Moscow Oblast
  • Leather coats stores Leads in Moscow Oblast
  • Seat dealers Leads in Moscow Oblast
  • Check cashing services Leads in Moscow Oblast
  • Wedding stores Leads in Moscow Oblast
  • Children's Book Stores Leads in Moscow Oblast
  • Used bicycle shops Leads in Moscow Oblast
  • Blues clubs Leads in Moscow Oblast
  • Dinner theaters Leads in Moscow Oblast
  • FMCG Manufacturers Leads in Moscow Oblast
  • Textile mills Leads in Moscow Oblast
  • Stone cutters Leads in Moscow Oblast
  • Flower deliveries Leads in Moscow Oblast
  • Boot stores Leads in Moscow Oblast
  • Social workers Leads in Moscow Oblast
  • Leagues clubs Leads in Moscow Oblast
  • Rice restaurants Leads in Moscow Oblast
  • Brasseries Leads in Moscow Oblast
  • Smart shops Leads in Moscow Oblast
  • Cigar shops Leads in Moscow Oblast
  • Engravers Leads in Moscow Oblast
  • Painting Class Leads in Moscow Oblast
  • Balloon stores Leads in Moscow Oblast
  • Handbags shops Leads in Moscow Oblast
  • Economic Consultants Leads in Moscow Oblast
  • Church supply stores Leads in Moscow Oblast
  • Orchards Leads in Moscow Oblast
  • Real estate fairs Leads in Moscow Oblast
  • Tailors Leads in Moscow Oblast
  • Consumer advice centers Leads in Moscow Oblast
  • Jewelry appraisers Leads in Moscow Oblast
  • Industrial door suppliers Leads in Moscow Oblast
  • Office Accessories Wholesalers Leads in Moscow Oblast
  • Steelwork manufacturers Leads in Moscow Oblast
  • Home helps Leads in Moscow Oblast
  • Juvenile detention centers Leads in Moscow Oblast
  • Veterinary pharmacies Leads in Moscow Oblast
  • Junior colleges Leads in Moscow Oblast
  • Engineering schools Leads in Moscow Oblast
  • Fisheries Leads in Moscow Oblast
  • Snowboard shops Leads in Moscow Oblast
  • Tack shops Leads in Moscow Oblast
  • Table tennis supply stores Leads in Moscow Oblast
  • Maternity Centres Leads in Moscow Oblast
  • Endoscopists Leads in Moscow Oblast
  • Hematologists Leads in Moscow Oblast
  • Reproductive health clinics Leads in Moscow Oblast
  • Diabetes centers Leads in Moscow Oblast
  • Periodontists Leads in Moscow Oblast
  • Conservatory of music Leads in Moscow Oblast
  • Acupuncturists Leads in Moscow Oblast
  • Paintball centers Leads in Moscow Oblast
  • Adventure Sports Centers Leads in Moscow Oblast
  • Halls Leads in Moscow Oblast
  • Dance halls Leads in Moscow Oblast
  • Cosmetic surgeons Leads in Moscow Oblast
  • Ceiling suppliers Leads in Moscow Oblast
  • Engineers' merchants Leads in Moscow Oblast
  • Carpet wholesalers Leads in Moscow Oblast
  • Motor scooter repair shops Leads in Moscow Oblast
  • Insulation materials stores Leads in Moscow Oblast
  • Care services Leads in Moscow Oblast
  • Underwear stores Leads in Moscow Oblast
  • Designer Clothing Stores Leads in Moscow Oblast
  • Auto spring shops Leads in Moscow Oblast
  • Social welfare centers Leads in Moscow Oblast
  • Bankruptcy attorneys Leads in Moscow Oblast
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  • Trial attorneys Leads in Moscow Oblast
  • Justice of the peace Leads in Moscow Oblast
  • Country food restaurants Leads in Moscow Oblast
  • Dim sum restaurants Leads in Moscow Oblast
  • Floorings Leads in Moscow Oblast
  • Fusion restaurants Leads in Moscow Oblast
  • Creole restaurants Leads in Moscow Oblast
  • Specialized hospitals Leads in Moscow Oblast
  • Bird shops Leads in Moscow Oblast
  • Milk delivery services Leads in Moscow Oblast
  • Construction and maintenance offices Leads in Moscow Oblast
  • Plumbings Leads in Moscow Oblast
  • Federal courthouses Leads in Moscow Oblast
  • Wheel alignment services Leads in Moscow Oblast
  • Western restaurants Leads in Moscow Oblast
  • Canadian restaurants Leads in Moscow Oblast
  • Stores and shoppings Leads in Moscow Oblast
  • Clothes and fabric manufacturers Leads in Moscow Oblast
  • Clothing manufacturers Leads in Moscow Oblast
  • Customs offices Leads in Moscow Oblast
  • Electrolysis hair removal services Leads in Moscow Oblast
  • Walks-in clinic Leads in Moscow Oblast
  • District courts Leads in Moscow Oblast
  • Blood testing services Leads in Moscow Oblast
  • Probation offices Leads in Moscow Oblast
  • Regional airports Leads in Moscow Oblast
  • Emergency care services Leads in Moscow Oblast
  • Knife stores Leads in Moscow Oblast
  • Pilgrimage places Leads in Moscow Oblast
  • Primary care trusts Leads in Moscow Oblast
  • Youth cares Leads in Moscow Oblast
  • Railroad companies Leads in Moscow Oblast
  • Incense suppliers Leads in Moscow Oblast
  • Emergency care physicians Leads in Moscow Oblast
  • Telecommunications engineers Leads in Moscow Oblast
  • Basketballs Leads in Moscow Oblast
  • Advertising Photographers Leads in Moscow Oblast
  • Convenience stores organizations Leads in Moscow Oblast
  • Hunting stores Leads in Moscow Oblast
  • Photography Institutes Leads in Moscow Oblast
  • Ear piercing services Leads in Moscow Oblast
  • Rock shops Leads in Moscow Oblast
  • ATV repair shops Leads in Moscow Oblast
  • Tuning automobiles Leads in Moscow Oblast
  • Hawker stalls Leads in Moscow Oblast
  • Night markets Leads in Moscow Oblast
  • Rugby stores Leads in Moscow Oblast
  • Athletic parks Leads in Moscow Oblast
  • Softball clubs Leads in Moscow Oblast
  • Metal Polishers Leads in Moscow Oblast
  • Mughlai restaurants Leads in Moscow Oblast
  • Hypermarkets Leads in Moscow Oblast
  • Non Vegetarian Restaurants Leads in Moscow Oblast
  • Photo agencies Leads in Moscow Oblast
  • Used CD stores Leads in Moscow Oblast
  • Nursing associations Leads in Moscow Oblast
  • Bicycle racks Leads in Moscow Oblast
  • Gospel churches Leads in Moscow Oblast
  • District councils Leads in Moscow Oblast
  • Theatrical costume suppliers Leads in Moscow Oblast
  • BBQ areas Leads in Moscow Oblast
  • Mines Leads in Moscow Oblast
  • Meat dish restaurants Leads in Moscow Oblast
  • Maltese restaurants Leads in Moscow Oblast
  • Blacksmiths Leads in Moscow Oblast
  • Gas installation services Leads in Moscow Oblast
  • Stringed instrument makers Leads in Moscow Oblast
  • Amusement machine suppliers Leads in Moscow Oblast
  • Scale repair services Leads in Moscow Oblast
  • Mechanical plants Leads in Moscow Oblast
  • Wood and laminate flooring suppliers Leads in Moscow Oblast
  • Stylists Leads in Moscow Oblast
  • Drama theaters Leads in Moscow Oblast
  • Moped dealers Leads in Moscow Oblast
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  • Municipal Department Science Technologies Leads in Moscow Oblast
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  • Blueprint services Leads in Moscow Oblast
  • Animals Leads in Moscow Oblast
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  • Geological services Leads in Moscow Oblast
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  • Steel industries Leads in Moscow Oblast
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  • Japanese inns Leads in Moscow Oblast
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  • Building designers Leads in Moscow Oblast
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  • Tarmacs Leads in Moscow Oblast
  • Videos Leads in Moscow Oblast
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  • TB clinics Leads in Moscow Oblast
  • Skis Leads in Moscow Oblast
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  • Deserts Leads in Moscow Oblast
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  • Music Classes Leads in Moscow Oblast
  • Hot springs Leads in Moscow Oblast
  • Sanctuaries Leads in Moscow Oblast
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  • Soba noodle shops Leads in Moscow Oblast
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  • Oriental medical clinics Leads in Moscow Oblast
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  • Nursing rooms Leads in Moscow Oblast
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  • Rocks Leads in Moscow Oblast
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  • Bights Leads in Moscow Oblast
  • Mung bean pancakes Leads in Moscow Oblast
  • Wet markets Leads in Moscow Oblast
  • Budget Japanese inns Leads in Moscow Oblast
  • Cat trainers Leads in Moscow Oblast
  • Machine accessories manufacturers Leads in Moscow Oblast
  • Pre gymnasium schools Leads in Moscow Oblast
  • Metals Leads in Moscow Oblast
  • Felt boots stores Leads in Moscow Oblast
  • Used Stores Leads in Moscow Oblast
  • Lamps Leads in Moscow Oblast
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  • Idol manufacturers Leads in Moscow Oblast
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  • Tele Service Companies Leads in Moscow Oblast
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  • Intelligence Agencies Leads in Moscow Oblast
  • Services Companies Leads in Moscow Oblast
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  • Fire Proofing Contractors Leads in Moscow Oblast
  • Ritual Services Leads in Moscow Oblast
  • E - Commerces Leads in Moscow Oblast
  • Water purifier suppliers Leads in Moscow Oblast
  • Service counters Leads in Moscow Oblast
  • Tabascan restaurants Leads in Moscow Oblast
  • Municipal Department Social Defenses Leads in Moscow Oblast
  • Studios Leads in Moscow Oblast
  • Continuing education institutes Leads in Moscow Oblast
  • Facility contractors Leads in Moscow Oblast
  • Electricals Leads in Moscow Oblast
  • Football associations Leads in Moscow Oblast
  • Battle sites Leads in Moscow Oblast
  • Pediatric surgeons Leads in Moscow Oblast
  • Pets Leads in Moscow Oblast
  • Medical lawyers Leads in Moscow Oblast
  • Soy sauce makers Leads in Moscow Oblast
  • Recycling collection companies Leads in Moscow Oblast
  • Lyceums Leads in Moscow Oblast
  • Aluminium products manufacturers Leads in Moscow Oblast
  • Rooms Leads in Moscow Oblast
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  • Fabric manufacturers Leads in Moscow Oblast
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  • Western Dance Classes Leads in Moscow Oblast
  • Commercial buildings Leads in Moscow Oblast
  • Temaki restaurants Leads in Moscow Oblast
  • Traditional Kostume stores Leads in Moscow Oblast
  • Municipal Guards Leads in Moscow Oblast
  • Cable car manufacturers Leads in Moscow Oblast
  • Societe de Flocage Leads in Moscow Oblast
  • Metal cutting companies Leads in Moscow Oblast
  • Mobile communications services Leads in Moscow Oblast
  • Cold noodle restaurants Leads in Moscow Oblast
  • Transplant surgeons Leads in Moscow Oblast
  • Soondae restaurants Leads in Moscow Oblast
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  • Trading agencies Leads in Moscow Oblast
  • Hotel rooms Leads in Moscow Oblast
  • Gambling areas Leads in Moscow Oblast
  • LPG stations Leads in Moscow Oblast
  • Night shops Leads in Moscow Oblast
  • Staffing agencies Leads in Moscow Oblast
  • Wilderness centers Leads in Moscow Oblast
  • Institutes Leads in Moscow Oblast
  • Motorcycle clubs Leads in Moscow Oblast
  • Hobby Classes Leads in Moscow Oblast
  • User-operated machines Leads in Moscow Oblast
  • Miso cutlet restaurants Leads in Moscow Oblast
  • Mechanical workshops Leads in Moscow Oblast
  • Escalators Leads in Moscow Oblast
  • Sanitary ware manufacturer and suppliers Leads in Moscow Oblast
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  • Education and training institutes Leads in Moscow Oblast
  • Laundry rooms Leads in Moscow Oblast
  • Racks Leads in Moscow Oblast
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  • Interiors Leads in Moscow Oblast
  • Scaffoldings Leads in Moscow Oblast
  • Beds Leads in Moscow Oblast
  • Plastic industry companies Leads in Moscow Oblast
  • Pediatric clinics Leads in Moscow Oblast
  • Food industries Leads in Moscow Oblast
  • Beauty academies Leads in Moscow Oblast
  • Gambling machines Leads in Moscow Oblast
  • Men's health physicians Leads in Moscow Oblast
  • Chairs Leads in Moscow Oblast
  • Translation companies Leads in Moscow Oblast
  • Poles Leads in Moscow Oblast
  • Chop bars Leads in Moscow Oblast
  • Cements Leads in Moscow Oblast
  • Bodegas Leads in Moscow Oblast
  • Parties Leads in Moscow Oblast
  • Government institutions Leads in Moscow Oblast
  • Televisions Leads in Moscow Oblast
  • Assembly halls Leads in Moscow Oblast
  • Glass crafts Leads in Moscow Oblast
  • Artistic handicrafts Leads in Moscow Oblast
  • Floricultures Leads in Moscow Oblast
  • Divings Leads in Moscow Oblast
  • Old peoples homes Leads in Moscow Oblast
  • Electronic parts manufacturers Leads in Moscow Oblast
  • Electronics industries Leads in Moscow Oblast
  • Membership resorts Leads in Moscow Oblast
  • Hepatologists Leads in Moscow Oblast
  • Acrobatic diving pools Leads in Moscow Oblast
  • Social organizations Leads in Moscow Oblast
  • Installation companies Leads in Moscow Oblast
  • Tools Leads in Moscow Oblast
  • Real estate related services Leads in Moscow Oblast
  • Viaducts Leads in Moscow Oblast
  • Cured ham stores Leads in Moscow Oblast
  • Agriculture machines suppliers Leads in Moscow Oblast
  • Pigs trotters restaurants Leads in Moscow Oblast
  • Toast restaurants Leads in Moscow Oblast
  • Late night meal restaurants Leads in Moscow Oblast
  • Orthopedics Leads in Moscow Oblast
  • Security bureaux Leads in Moscow Oblast
  • Seafood processing companies Leads in Moscow Oblast
  • Medias Leads in Moscow Oblast
  • Welfare centers Leads in Moscow Oblast
  • Furniture pieces Leads in Moscow Oblast
  • Heavy machinery rental services Leads in Moscow Oblast
  • Fast food pizzas Leads in Moscow Oblast
  • Fitting rooms Leads in Moscow Oblast
  • Cultural institutions Leads in Moscow Oblast
  • Car cares Leads in Moscow Oblast
  • Productions Leads in Moscow Oblast
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  • Lock Stores Leads in Moscow Oblast
  • Smoking areas Leads in Moscow Oblast
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  • Municipalities Leads in Moscow Oblast
  • LPG stores Leads in Moscow Oblast
  • Do It Yourselves Leads in Moscow Oblast
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  • Pork rice soup restaurants Leads in Moscow Oblast
  • Tokoes Leads in Moscow Oblast
  • Dunes Leads in Moscow Oblast
  • Fashions Leads in Moscow Oblast
  • Fishing ports Leads in Moscow Oblast
  • Pediatric urologists Leads in Moscow Oblast
  • Pianoes Leads in Moscow Oblast
  • Waste containers Leads in Moscow Oblast
  • Coach services Leads in Moscow Oblast
  • Asphalts Leads in Moscow Oblast
  • Ceramics contractors Leads in Moscow Oblast
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  • Defense Services Leads in Moscow Oblast
  • Party services Leads in Moscow Oblast
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  • Architectures Leads in Moscow Oblast
  • Woodwork wholesalers Leads in Moscow Oblast
  • Tapestries Leads in Moscow Oblast
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  • Boilers Leads in Moscow Oblast
  • First aid kits Leads in Moscow Oblast
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  • Chicken rib restaurants Leads in Moscow Oblast
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  • Oil industry containers Leads in Moscow Oblast
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  • Furriers Leads in Moscow Oblast
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  • Cork manufactures Leads in Moscow Oblast
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  • Specific trade educations Leads in Moscow Oblast
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  • NAVs Leads in Moscow Oblast
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Business leads by state in Moscow Oblast

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  • Business Leads in Rostov Oblast (2455)
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  • Business Leads in Samara Oblast (2254)
  • Business Leads in Republic of Tatarstan (2233)
  • Business Leads in Chelyabinsk Oblast (2189)
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  • Business Leads in Nizhny Novgorod Oblast (1950)
  • Business Leads in Krasnoyarsk Krai (1839)
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  • Business Leads in Vladimir Oblast (1279)
  • Business Leads in Udmurt Republic (1278)
  • Business Leads in Kaliningrad (1241)
  • Business Leads in Voronezh Oblast (1241)
  • Business Leads in Chuvash Republic (1228)
  • Business Leads in Kaluga Oblast (1220)
  • Business Leads in Arkhangelsk (1204)
  • Business Leads in Lipetsk Oblast (1196)
  • Business Leads in Republic of Dagestan (1084)
  • Business Leads in Kirov Oblast (1047)
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  • Business Leads in Ryazan Oblast (1002)
  • Business Leads in Pskov Oblast (987)
  • Business Leads in Kursk Oblast (964)
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  • Business Leads in Komi Republic (923)
  • Business Leads in Ivanovo Oblast (922)
  • Business Leads in Tver Oblast (885)
  • Business Leads in Oryol Oblast (879)
  • Business Leads in Mari El Republic (873)
  • Business Leads in Murmansk Oblast (869)
  • Business Leads in Smolensk Oblast (866)
  • Business Leads in Zabaykalsky Krai (837)
  • Business Leads in Kurgan Oblast (815)
  • Business Leads in Republic of Buryatia (798)
  • Business Leads in Tambov Oblast (787)
  • Business Leads in Kostroma Oblast (769)
  • Business Leads in Republic of Karelia (760)
  • Business Leads in Novgorod Oblast (696)
  • Business Leads in Republic of Mordovia (691)
  • Business Leads in Amur Oblast (685)
  • Business Leads in Republic of North Ossetia-Alania (664)
  • Business Leads in Sakha Republic (644)
  • Business Leads in Republic of Khakassia (642)
  • Business Leads in Sakhalin (634)
  • Business Leads in Kabardino-Balkar Republic (622)
  • Business Leads in Kamchatka Krai (596)
  • Business Leads in Chechen Republic (561)
  • Business Leads in Republic of Adygea (471)
  • Business Leads in Karachay-Cherkess Republic (358)
  • Business Leads in Republic of Kalmykia (296)
  • Business Leads in Yamalo-Nenets Autonomous Okrug (275)
  • Business Leads in Republic of Ingushetia (230)
  • Business Leads in Irkutsk (228)
  • Business Leads in Tuva Republic (187)
  • Business Leads in Leningrad Oblast (145)

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COMMENTS

  1. Real Estate Agent Business Plan

    A real estate business plan allows you to stay current with market trends and ahead of the competition. It also helps you track results over time, test lead generation strategies and develop new marketing approaches. Zillow's Bret Calltharp, a former training leader for a large brokerage group, saw his agents' business increase by an ...

  2. How to Write a Real Estate Business Plan (+ Free Template)

    Download as PDF. Download as Word Doc. 1. Write Your Mission Statement. Every real estate agent's business plan should begin with a mission statement, identifying your values and why your business exists. Your mission statement serves as the guide to achieving your ultimate business objective.

  3. Writing a Business Plan

    Real Estate Business Plans - Samples, Instructional Guides, and Templates. 9 Steps to Writing a Real Estate Business Plan + Templates (The Close, Apr. 3, 2024) How to Write a Real Estate Business Plan (+Free Template) (Fit Small Business, Jun. 30, 2023) The Ultimate Guide to Creating a Real Estate Business Plan + Free Template (Placester)

  4. Real Estate Agent Business Plan: Guide & Template (2024)

    Industry Overview. Research says the global real estate agent and brokerage market are expected to grow from $960.12 billion in 2020 to $1008.95 billion in 2021 at a compound annual growth rate (CAGR) of 5.1%. Also, the market is expected to reach $1351.1 billion in 2025 at a CAGR of 8%. The above figure suggests It is a great market to be in ...

  5. Real Estate Agent Business Plan Template

    Real Estate Agent Business Plan. Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their real estate agencies. On this page, we will first give you some relevant information with regard to the importance of real estate business planning.

  6. Real Estate Agent Business Plan Template (2024)

    Real Estate Business Plan Example. Below are links to each section of your real estate agent business plan template: Executive Summary - The Executive Summary is the most important part of your business plan. It is a brief overview of your real estate agency, its products and services, niche market opportunity, and competitive advantage.

  7. Best 10 Step Real Estate Agent Business Plan Template [FREE]

    There are various business plans out there all with their features and benefits. For example, Icenhower (The Real Estate Traine r) has a great one-page business plan. Also, for new real estate agents, FitSmallBusiness has a great re source and NAR has one as well.. Rev Real Estate School's Business Plan focuses closely on your database and meeting new people in order to accomplish your goals.

  8. 7 Steps to Writing a Real Estate Business Plan (+ Template)

    Community: Building strong, vibrant communities and giving back. Clearly defining your mission, vision, and values lays the foundation for a strong and purposeful real estate business that will help you positively impact your clients' lives and your community. 2. Analyze Your Real Estate Market.

  9. Business Plan Template for Real Estate Agents

    ClickUp's Business Plan Template for Real Estate Agents provides a comprehensive framework to help you create a solid business plan and achieve success in the real estate industry. Key elements of this template include: Custom Statuses: Track the progress of different sections of your business plan with statuses like Complete, In Progress ...

  10. Ultimate Guide: 11 Points to Writing a Real Estate Business Plan

    By regularly assessing performance and goal progress, businesses can ensure that they are making the most of their resources and achieving their desired results. Ultimately, a sound monitoring and evaluation plan are crucial for any real estate business that wants to stay ahead of the competition. 8. Risk Management.

  11. 10 Things Your Real Estate Business Plan Needs (FREE Template)

    Understanding your target market is crucial to establish a successful real estate business plan. Begin by identifying your ideal client. Consider factors that may define your target clients, such as age, income level, family status, and property preferences. Reflect on your strengths as an agent and which clients you connect best with.

  12. Real Estate Agency Business Plan [Sample Template for 2022]

    A Sample Real Estate Agency Business Plan Template. 1. Industry Overview. The real estate industry is one of the many industries that is a major contributor to the growth of the economy of many nations of the world. As a matter of fact, a real estate agent can become a millionaire 'overnight' from just one real estate deal; little wonder ...

  13. How to write a business plan for a real estate agency?

    Having this context is key for the reader to form a view on whether or not they believe that your plan is achievable and the numbers in your forecast realistic. The written part of a real estate agency business plan is composed of 7 main sections: The executive summary. The presentation of the company.

  14. Real Estate Agency Business Plan PDF Example

    Edward. May 7, 2024. Business Plan. Creating a comprehensive business plan is crucial for launching and running a successful real estate agency. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your real estate agency's identity, navigate the competitive market, and secure ...

  15. Real Estate Business Plan Template [Updated 2024]

    Below is our general template for real estate business plans. We also have templates for specific types of real estate businesses as follows: Property Management Business Plan Template. Real Estate Agent Business Plan. Real Estate Development Business Plan. Real Estate Investment Business Plan. Rental Properties Business Plan.

  16. ESTATE AGENT BUSINESS PLAN: How to Write an Estate Agent Business Plan

    For a business plan to be complete, you will need to include a detailed outline of some essential sections. #1. Executive Summary. An executive summary is the first component of a business plan. In summary, this section should contain who you are, the services you offer, who you serve, and where you currently work from.

  17. Real Estate Brokerage Business Plan Example

    The same sales as noted above would profit the corporation $2,250 per month X 12 months = $27,000 for the year X 15 agents = $405,000. This is not including sales from the active broker of this corporation which would be $4,500 commission from each side to total $9,000 (100%) to the corporation.

  18. Real Estate Agency Business Plan Template

    A: A real estate agency business plan is crucial because it aids in analyzing the property market, setting business objectives, and developing a strategic approach for success in the sector. It serves as a roadmap for your agency, guiding decision-making processes and attracting potential investors or lenders.

  19. Real Estate Agent/Agency Business Plan Template

    Either way, this Real Estate Agent/Agency Business Plan Template will definitely benefit you. This template can be your tool to impress your clients and do more business with them. Add, replace, resize or modify the content without so much stress. For added convenience, this template comes in different file formats so you can download it with ...

  20. Best 15 Real Estate Agents in Elektrostal', Moscow Oblast, Russia

    Search 402 Elektrostal' real estate agents to find the best real estate agent for your project. See the top reviewed local real estate agents in Elektrostal', Moscow Oblast, Russia on Houzz. ... Real estate is a complex and continually changing business, and Elektrostal' agents and brokers are trained and educated in its many rules, regulations ...

  21. Elektrostal

    In 1938, it was granted town status. [citation needed]Administrative and municipal status. Within the framework of administrative divisions, it is incorporated as Elektrostal City Under Oblast Jurisdiction—an administrative unit with the status equal to that of the districts. As a municipal division, Elektrostal City Under Oblast Jurisdiction is incorporated as Elektrostal Urban Okrug.

  22. Number Of Corporate offices in Elektrostal'

    Download the list of Corporate offices in Elektrostal'. Smartscrapers provides an accurate directory and the latest data on the number of Corporate offices in Elektrostal'

  23. John Deere Officially Opens New Manufacturing Facility in Russia

    The new facility at Domodedovo is open just nine months after John Deere first announced its plans at the Russia - U.S. Business Forum last summer. Deere received strong cooperation from the ...