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Personal Statement Examples That Will Get You Writing

Whether you're aiming for a job, university program, or scholarship, the value of an effective personal statement is vital to success. However, writing a personal statement that will make your application stand out can be challenging.

This post will help you put your best foot forward by providing examples and tips for crafting your personal statement. By the end, you will be able to write a standout personal statement with confidence.

What is a personal statement?

A personal statement is a written document that gives an overview of who you are, your experiences, achievements, and goals. It is typically required as part of a job, university program, or scholarship application. The purpose of a personal statement is to convince the reader that you are the right candidate for the opportunity by showcasing your strengths, experiences, and aspirations.

The content of a personal statement will vary depending on the context. Still, it generally includes information about your educational and professional background, achievements and accomplishments, skills and strengths, and goals and aspirations. It is an opportunity to highlight your unique qualities and what sets you apart from other applicants.

Personal statements are often limited to a certain word count or page limit, so it is important to be concise and focus on the most relevant information. Additionally, it is important to tailor your statement to the specific opportunity you are applying for, highlighting the skills and experiences most relevant to the role or program.

A well-crafted personal statement can be a powerful tool in the application process, demonstrating your passion, motivation, and suitability for the opportunity.

There are several reasons why you may need to write a personal statement:

• To apply for a job A personal statement is often required as part of a job application, allowing candidates to showcase their skills, experience, and personality to potential employers.
• To apply to a university Universities often require a personal statement as part of the application process, which allows the applicant to demonstrate their suitability for the program, their passion for the subject, and their goals for the future.
• To apply for a scholarship Personal statements are often required for scholarship applications. They allow the applicant to explain why they deserve the scholarship and how they plan to use it to achieve their goals.
• To promote oneself Personal statements can be used to promote oneself as an expert in a particular field or to showcase one's achievements and experience to a wider audience.

In all of these cases, a personal statement can effectively communicate your strengths and goals and make a compelling case for why you are the right candidate for a particular opportunity.

Why are personal statements important?

Crafting a killer personal statement can elevate your application to new heights! It can set you apart from the crowd and is a powerful tool to showcase your strengths, passion, and unique experiences. By weaving a compelling story about yourself, you help the reader understand what makes you tick and how you are prepared for the opportunity.

Beyond this, a captivating personal statement can provide valuable insights into your personality and values, making you an even more attractive candidate to employers and admissions officers. Trust us - a powerful personal statement is a game-changer for any successful application!

Personal statement examples

It's important to understand what to include in each personal statement. Here are some examples to consider:

Personal statement for a university application

As a passionate programmer and creative problem-solver, I am eager to pursue a degree in computer science and unleash the endless possibilities it offers me. Through this degree, I can acquire the skills and knowledge that will allow me to create meaningful solutions to real-world problems, something I strive for each day. With great excitement, I look forward to furthering my expertise in this field in a university setting and exploring the exciting opportunities ahead.

In high school, I was a dedicated student who took the initiative and maintained a strong work ethic. I earned high grades and actively participated in extracurricular activities such as the Computer Science Club and Robotics Team. My ambition has been to use my knowledge and skills to help build a better future. That is why I am confident that pursuing a career in computer science is the right decision for me.

Personal statement for job application

As a highly motivated and results-oriented professional, I am eager to contribute my skills and experience to an organization that values innovation and teamwork. Throughout my career, I have developed a reputation for being a problem-solver and effective communicator, with a keen eye for detail and the ability to work under pressure.

I have experience leading teams and coordinating tasks to ensure successful outcomes. Additionally, my communication skills enable me to effectively interact with colleagues, vendors, and customers to ensure that projects are completed on time. I am confident that my passion for my work and dedication to excellence will make me a valuable asset to any team.

Personal statement for scholarship application

Receiving this scholarship would be a life-changing opportunity for me. As a first-generation college student, I have faced many obstacles in pursuing my education, but I have never let these challenges hold me back. When my parents told me they could not help pay for my college tuition, I felt a wave of uncertainty wash over me. But I quickly realized that if I worked hard enough and never gave up, I could make my dreams come true.

With this scholarship, I can continue my studies and achieve my goals, including becoming a role model for other students in my community. I am committed to giving back to my community and using my education to impact the world positively.

Tips for crafting a personal statement

While crafting a standout personal statement can seem daunting, with the right guidance, you can create a compelling document that showcases your unique qualities and sets you apart from other applicants. This section will provide tips and strategies to help you write a powerful personal statement that effectively communicates your skills, experiences, and aspirations.

From tailoring your statement to the opportunity to using specific examples and demonstrating authenticity, these tips will help you create a personal statement that makes a lasting impression.

Here are some tips for writing a strong personal statement:

• Research: Before writing your personal statement, research the opportunity you are applying for. This will help you to understand the requirements and tailor your statement to the specific role or program.
• Be concise: Personal statements are often limited to a certain word count or page limit, so it is important to be concise and focus on the most relevant information. Ensure each sentence and paragraph adds value and contributes to your overall message.
• Use specific examples: Specific examples can be used to illustrate your skills and experiences. This will help to bring your statement to life and provide evidence to support your claims.
• Tailor your statement: Tailor your statement to the specific role or program. Highlight the skills and experiences that are most relevant to the opportunity and demonstrate how they make you a strong candidate.
• Show, don't tell: Instead of stating that you are a good fit for the opportunity, provide specific examples and evidence to tangibly demonstrate your skills and experience.
• Be authentic: Be true to yourself and your experiences. Your statement should reflect your personality, values, and motivations and provide insight into who you are.
• Proofread and edit: Finally, proofread and edit your statement carefully. Check for spelling and grammar errors, and make sure your message is clear and concise. A well-written and error-free personal statement can make all the difference in a competitive application process.

By following these tips, you can create a personal statement that effectively showcases your strengths and makes a compelling case for why you are the ideal candidate for the opportunity. Remember to tailor your statement to the specific requirements of the opportunity, use specific examples to illustrate your achievements and experiences, and be authentic to yourself. With these tips in mind, you'll be well on your way to crafting a powerful personal statement that will help you stand out from the competition.

Unlock your future

Writing a personal statement can be challenging, but it can also be a rewarding experience with the right approach. A well-crafted personal statement can be the key to unlocking exciting new opportunities, whether it's a job, a university program, or a scholarship. Following the tips outlined in this blog post, you can create a personal statement that showcases your strengths, experiences, and aspirations and demonstrates why you are the ideal candidate for the opportunity. Good luck!

Header image by Akira Kaelyn .

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Craft a compelling personal statement with professional editing

How to Write a CV Personal Statement [+4 Real-life Examples]

Creating an effective CV takes time and close attention to detail. You've already included your jobs and experience , and now you want to allow the recruiter or hiring manager to understand the strategic value you can add.

This is when you need to utilize a personal statement at the top of your CV.

How to Write a CV Personal Statement [+4 Real-life Examples] 

What is a Personal Statement? 

A personal statement is a few brief and direct sentences at the top of your CV. The personal statement is also referred to as a career summary or personal mission statement.

This is used to grab the attention of the recruiter or hiring manager and summarizes essential experiences or training that you can bring to this position.

Why do I Need a Personal Statement?

A recruiter or hiring manager is tasked with sorting through an enormous amount of resumes every single day. A personal statement is a way to separate yourself from the other applicants.

This statement summarizes your experience and highlights your unique talents . The CV personal statement is meant to demonstrate why you are the perfect fit for the job. 

Even med students need a medical school personal statement , as it is what differentiates them from all the other students applying. Plus, it allows them to share their personal stories and objectives.

Where do I Start? 

Always begin by reading the job description carefully and thoroughly.

Your personal statement should be tailored to each job description, so it explicitly states the value you’ll bring to the position you are applying. A generic personal statement cannot do that. 

Once you have a solid handle on the job description, you can begin writing. It’s important to keep your personal statement brief, about 50-200 words will do.

Don’t forget that you have your whole cover letter to show some personality and include engaging content.

The personal statement should be a quick summary that highlights why you are the best person for the job. 

You’ll need to decide whether you are writing your personal statement in first- or third-person. This should follow how you've written the rest of your CV.

For example, if you've already written, “I grew and developed a team of 50 salespeople,” in your CV then you will want to keep your personal statement in first-person to match the prevailing style.

No matter what you choose, make sure that you keep it consistent throughout. Do not switch between first- and third-person as that will get confusing to the hiring manager.

Writing a personal statement for your CV in first-person does not mean you need to start every sentence with “I.”

There are ways to craft your personal statement to sound snappy, concise and personal, and here are a few examples to help inspire your personal statement. 

CV Personal Statement Examples

It doesn’t matter what chose as your desired career or how much experienc e you have, use these examples to drive the creation of your own personal statement.

You can take snippets from each or write something completely different. Always remember that your personal statement is a reflection of yourself and should align with your own personal goals and experience.

If these examples don’t fit your exact career, feel free to take some pointers and write yours from scratch. 

#1: Personal Statement Example for Recent Graduate CV

“As a recent graduate from university, with an honors degree in communications, I held several internships within leading organizations, including Bertelsmann. These internships enabled me to gain experience in the field and learn how to serve up valuable contributions in a fast-paced, professional environment.”

Explanation: This example should be customized to include the university you’ve graduated from and any relevant internships. A compelling personal statement always highlights relevant skills and experiences.

In this case, a recent graduate does not have extensive experience in the workforce, so soft skills like experiencing success in a fast-paced work environment and becoming a trusted team member become even more critical.

#2: Personal Statement Example for Returning to the Workforce CV

“A highly motivated and experienced office administrator, I am currently looking to resume my professional career after an extended hiatus to raise my family. Proficient in all Microsoft Office programs, I can lead meetings and work with clients to keep your office running smoothly and efficiently. After spending several years volunteering as an administrative worker for a local charity, I am committed to resuming my professional career on a full-time basis.”

Explanation: After time off from a career, it can be hard to break back into the market. This personal statement outlines the reason for the break, the relevant qualifications and what the applicant has been doing in between jobs.

Any volunteer experience becomes highly relevant when there is no concrete professional experience to draw upon, to demonstrate the use of those skills. 

#3: Personal Statement Example for a Career Change CV

“With over 15 years as a sales manager, I have extensive experience building high-functioning sales teams that consistently achieve budget numbers. In fact, my ability to grow talent led to a 20% increase in annual renewals across the board. Now, after 15 years, I am seeking new challenges to flex my marketing muscles in a fast-paced environment.” 

Explanation: When changing careers , it's essential to highlight skills that are transferable between industries.

In this case, leadership and team-building experience can apply to any industry. Homing in on concrete numbers and percentages increases credibility when applying for a position.

The applicant ends with the reason behind the desired career change. This part is not necessary but may be appealing to some hiring managers who are wondering what the impetus for the career change.

#4: Personal Statement Example for a Experienced Professional CV

“As a friendly, professional and highly trained educator, I am passionate about teaching and have an innate ability to understand student’s needs. Creating a safe and productive environment for optimal learning is my top priority. I’ve worked as a teacher for nearly 10 years in a variety of subjects and my experience and skill set make me the perfect fit for your team.”

Explanation: With more experience comes more skills and a better idea of strengths and weaknesses. Showcasing your passion for the industry is a great way to begin a personal statement, as it shows the hiring manager your dedication to the craft. 

A personal statement can be written in many different ways, but it is ultimately up to you to determine what skills you want to highlight for your chosen position.

You can follow these examples or take learnings from each to contribute towards your personal statement. 

If you understand the job you are applying for and know the unique skill set that you bring to the table, you will have a stellar personal statement for your CV that will get you across the table from the hiring manager in no time.  

Suggested Reading:

• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 43+ Resume Tips and Tricks to Land Your Next Job
• 150+ Must-Have Skills for Any Resume  [With Tips + Tricks]
• How to Answer “Tell Me About Yourself”

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How To Write a Personal Statement That Stands Out

Table of contents

Laura Jane Bradbury

A personal statement is a chance to highlight your unique qualities, skills, and experiences, all while showcasing your personality.

But whether you're applying for university, a job, or funding, it can be daunting to write about yourself. To increase your chances of getting accepted, it's important to know how to create an effective personal statement.

In my six years as a copywriter, I’ve written many personal statements that get results. In this article, I’ll guide you through what to include, what to avoid, and how to tailor a personal statement based on your application type.

Key Takeaways

• A personal statement is an opportunity to share your unique qualities, experiences, and skills.
• It should always relate to the course, job, or funding you are applying for.
• Include accomplishments and experiences that demonstrate how suited you are to the position or course you are applying for.
• Use clear and simple language to ensure your points are understood.

Your personal statement should be concise and demonstrate how you fit the position or opportunity you’re applying for. It’s important to keep information relevant, rather than listing all of your skills and accomplishments.

Follow these steps to accurately write and tailor your statement.

Understand your prompt

Before you start, make sure you understand what's expected of you. Are there specific instructions, keywords, or phrases that stand out in your prompt? Read through it thoroughly and note the requirements. You can then brainstorm ideas for each point.

Let's say I'm applying for a university journalism course. I've been asked to write a statement that shares why I'm interested and why I would be a good fit. I can use columns to plan my content:

Putting your ideas together first makes it easier to stay on track. Otherwise, you might lose focus and include irrelevant information. 

Show, don't just tell

Once you’ve listed your experiences, skills, and accomplishments, consider how you can demonstrate them with examples. Take a look at the list you created during the previous exercise and organize your points so you have clear examples and proof.

This technique helps you demonstrate your experiences and how they tie in with your application.

When telling anecdotes, use engaging stories that demonstrate your skills. For instance, a story about how I handled a fast-paced news internship proves I work well under pressure. 

Start strong

Recruiters, application tutors, and funders read lots of personal statements. You can make yours stand out with an engaging introduction.

Examples of a strong opening include:

A meaningful statistic

This draws readers in and increases credibility: 

"Communication is the key to marketing success, according to Business Marketing News. With five years of experience communicating and delivering campaigns to global clients, I have the skills and passion to add value to your team."

A personal story

Anecdotes connect the reader with the author’s real-life experience: 

"My first exposure to microbiology was during my time as a research assistant for a microbiologist. I was fascinated by the complex and intricate processes within cells."

An alarming statement

This piques the reader’s interest by making an issue seem urgent:  

“ The fashion industry churns out clothes at an alarming rate, causing mass production of synthetic fibers and harsh chemicals which have a detrimental impact on the planet. Funding my sustainability initiative is vital to mitigating this environmental impact." 

Avoid cliches such as "From a young age, I have always loved...." and "For as long as I can remember, I have had a passion for..."

Pro tip: Use Wordtune Editor 's Shorten feature to cut unnecessary fluff and make your intro sharper. Simply type in your sentence and click Shorten to receive suggestions.

Get Wordtune for free > Get Wordtune for free >

Admission committees and employers appreciate sincerity and authenticity. While it may be tempting, avoid exaggeration. You can better emphasize your skills and personality by being honest. For instance, rather than claiming I read every type of newspaper in my journalism application, I can focus on my dedication to reading The New York Times.

Your writing style should also feel genuine. Instead of trying to impress with complex language and fancy words, keep sentences simple and direct . This makes them more effective because they’re easier to read. 

Address weaknesses

Addressing weaknesses can show your willingness to confront challenges. It also gives you a chance to share efforts you have made for improvement. When explaining a weakness, exclude excuses.

Instead of saying "I didn't achieve my expected grades due to work commitments impacting my studies," try “While I didn't achieve my expected grades, I am now working with a tutor to help me understand my weak areas so I can succeed in your program.”

Wordtune’s Spices feature can help you develop counterarguments to weaknesses. In the Editor, highlight your text, click on Spices, and then Counterargument . Here’s an example:

Using Wordtune’s suggestion, I can highlight my eagerness to learn and provide examples to support my argument.

Highlight achievements

This is your chance to shine! A personal statement should highlight your best qualities — provided they relate to your prompt.

Ask yourself:

• What are your skills and strengths? Identify both academic and non-academic abilities such as critical thinking, problem-solving, and teamwork.
• What challenges have you faced? Reflect on how you have overcome significant challenges and how these experiences have helped you grow. For example, completing a course, learning a new language, or starting a business.
• What are your unique selling points? Consider what sets you apart from other applicants. For example, you may have a unique set of technical skills or experience learning in a different country.
• How have your achievements shaped your goals and aspirations? Sharing your goals shows that you think long-term and have taken the time to make sure you’re applying for the right opportunity.

Connect with the institution or company

Tailor your statement to the specific institution or company you're applying to — this shows you understand their values and have carefully considered where you want to seek opportunities.

To do this, head to the company or institution’s website and look for the About page. Many organizations include a mission statement on this page that conveys its purpose and values.

For example, universities often include their values under “Community” or “Student Life” sections. Here, Princeton University’s “In Service of Humanity” section highlights how they value using education to benefit society. Applicants can engage with this by explaining how they interact with their communities and seek to use their education to help others.

You can also research a company or institution’s social media. Look for similarities — maybe you both prioritize collaboration or think outside the box. Draw upon this in your personal statement. 

End with a strong conclusion

A strong conclusion is clear, concise, and leaves a lasting impression. Use these three steps:

• Summarize the main points of your statement. For example, “My experience volunteering for the school newspaper, along with my communication skills and enthusiasm for writing, make me an ideal student for your university."
• Discuss your future . Share your future ambitions to remind the reader that you’ve carefully considered how the opportunity fits into your plans.
• Include a closing statement. End on a positive note and offer the reader a final explanation for why you would be a great match. For instance, “Thank you for reviewing my statement. I am confident my skills and experience align with the role and your company culture.”

Tip: Learn more about writing an effective conclusion with our handy guide . 

Different types of personal statements

Now you know how to write a personal statement, let’s look at what to focus on depending on your application type.

The length of your personal statement will vary depending on the type. Generally, it should be around 500 words to 650 words . However, a university application is often longer than a statement for a job, so it’s vital to determine what is expected of you from the beginning.

Whatever the length, it’s important to remove and edit content fluff , including any repetition or copy that does not relate to your prompt.

Personal statement checklist

Use this checklist to ensure that your statement includes: 

• An engaging introduction.
• Clear examples of your experiences, skills, and expertise. 
• A commitment to improvement, if required.
• Any applicable achievements. 
• A direct connection to the company or institution’s values.
• A strong conclusion that summarizes information without adding new content.
• Authentic, simple language.

Personal statements are an opportunity to delve deeper and share who you are beyond your grades or resume experience. Demonstrate your ability with anecdotes and examples, address any weaknesses, and remember to use genuine and simple language. This is your place to shine, so follow our tips while displaying your unique personality, and you’ll be sure to stand out from the crowd.

Want to get started and create a powerful introduction? Read our step-by-step guide .

What is the difference between a cover letter and a personal statement?

A cover letter expresses your interest in a position and introduces you to an employer. It’s typically shorter and focuses on your qualifications, skills, and experience for a particular role. A personal statement, however, is common for a job, internship, funding, or university application. It explores your background, goals, and aspirations, as well as your skills and experience.

What is the purpose of a personal statement?

A personal statement is an opportunity to stand out by detailing your background, experiences, and aspirations. It should explain why you are interested in and a good match for the company or institution you are applying to.

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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CV personal statement examples

If you want to secure job interview, you need a strong personal statement at the top of your CV.

Your CV personal statement is a short paragraph which sits at the very top of your CV – and it’s aim is to summarise the benefits of hiring you and encourage employers to read your CV in full.

In this guide I have included 17 CV personal statement examples from a range of professions and experience levels, plus a detailed guide of how to write your own personal statement that will get you noticed by employers

CV templates 

17 CV personal statement examples

To start this guide, I have included 10 examples of good personal statements, to give you an idea of how a personal statement should look , and what should be included.

Note: personal statements are generally used by junior candidates – if you are experienced, check out our CV profile examples instead.

Graduate CV personal statement (no experience)

Although this  graduate has no paid work experience, they compensate for it by showcasing all of the skills and knowledge the have gained during their studies, and demonstrating how they apply their knowledge in academic and personal projects.

When you have little or no experience, it’s important to draw out transferable workplace skills from your studies and extracurricular work, to showcase them to employers.

Graduate CV personal statement (part time freelance experience)

This candidate has graduated with a degree in biochemistry but actually wants to start a career in digital marketing after providing some digital freelance services to fund their studies.

In this case, they haven’t made much mention of their studies because they aren’t relevant to the digital marketing agencies they are applying to. Instead they have focused their personal statement around their freelance work and passion for the digital field – although they still mention the fact they are degree educated to prove their academic success.

School leaver CV personal statement (no experience)

This candidate is 16 years old and has no work experience whatsoever, but they compensate for this by detailing their academic achievements that relate to the roles they are applying for (maths and literacy are important requirements in finance and accountancy roles).

They also add some info on their extracurricular activities and school work-placements, to strengthen this student CV further.

    Top tips for writing a CV personal statement

• Thoroughly research the jobs and companies you are planning to apply for to identify the type of candidate they are looking for – try to reflect that in your personal statement
• Don’t be afraid to brag a little – include some of your most impressive achievements from education, work or personal life
• Focus on describing the benefits an employer will get from hiring you. Will you help them to get more customers? Improve their workplace? Save them time and money?
• If you have no work experience, demonstrate transferable workplace skills from your education, projects, or even hobbies

School leaver CV personal statement (part time experience)

Although this person has only just left school, they have also undertaken some part-time work in a call centre alongside their studies.

To make the most of this experience, they have combined their academic achievements with their workplace exposure in this personal statement.

By highlighting their GCSE results, summer programme involvement, work experience and expressing their ambitions to progress within sales, this candidate really makes an appealing case for hiring them.

College leaver CV personal statement (no experience)

This candidate has left college with good grades, but does not yet have any work experience.

To compensate for the lack of workplace exposure, they have made their A level results prominent and highlighted skills and experience which would benefit the employers they are targeting.

Any recruiter reading this profile can quickly understand that this candidate has great academic achievements, a passion for IT and finance and the ability to transfer their skills into an office environment.

College student CV personal statement (freelance experience)

As this student has picked up a small amount of freelance writing work during their studies, they have made sure to brag about it in their personal statement.

They give details on their relevant A level studies to show the skills they are learning, and boost this further by highlighting the fact that they have been applying these skills in a real-life work setting by providing freelance services.

They also include key action verbs that recruiters will be looking for , such as creative writing, working to deadlines, and producing copy.

Academic CV personal statement

Aside from junior candidates, the only other people who might use a personal statement, are academic professionals; as their CV’s tend to be more longer and detailed than other professions.

This candidate provides a high level overview of their field of study, length of experience, and the roles they have held within universities.

School leaver CV personal statement with and sports experience

Although this person has no work experience, they are still able to show employers the value of hiring them by selling their other achievements and explaining how they could benefit an organisation.

They expand on their sports club involvement to demonstrate their teamwork, leadership skills, communication and motivation, which are all important traits in the workplace, and will be looked upon favourably by recruiters and hiring managers.

They also draw upon their future plans to study business studies and take a part time job, to further prove their ambition and dedication.

History graduate CV personal statement

This history graduate proves their aptitude for both academic achievement and workplace aptitude by showcasing valuable skills from their degree and voluntary work.

They do this by breaking down the key requirements for each and showing how their skills could be beneficial for future employers, such as listening, communication, and crisis management.

They also describe how their ability to balance studies alongside voluntary work has not only boosted their knowledge and skills, but also given excellent time management and organisational skills – which are vital assets to any employer.

Law graduate CV personal statement

This legal graduate makes the most from their work university work placements by using it to bulk out the contents of their CV personal statement.

They include their degree to show they have the necessary qualifications for legal roles, which is crucial, but more importantly, they showcase how they applied their legal skills within a real-life work setting.

They give a brief overview of the types of legal professionals they have been working alongside and the type of work they have been carrying out – this is all it takes to get the attention of recruiters and show employers they have what it takes to fulfil roles in the legal sector.

Medical student CV personal statement

This medical student proves their fit for the role by showcasing the key skills they have gained from their studies and their work experience placements.

In just these few sentences, they are able to highlight the vast amount of experience they have across different disciplines in the industry, something which is particularly important in the medical sector.

As they have not graduated yet and are still studying, they have provided proof of their most recent grades. This can give the recruiter some indication as to the type of grade they could be graduating with in the near future.

Masters student CV personal statement

This masters student has started by specifying their area of study, in this case, accounting, and given details about the specific areas of finance they are most interested in. This can hint towards their career goals and passions.

They have then carefully listed some of the key areas of accounting and finance that they are proficient in. For example, business finance, advanced corporate finance and statistics.

They have also outlined some of the transferable skills needed for accounting roles that employers will be looking out for, such as communication, attention to detail and analytical skills.

Finance student CV personal statement

As this finance student has recently undertaken some relevant work experience, they’ve made sure to shout about this in their personal profile.

But more than this, they have included a list of some of the important finance skills they gained as a result of this work experience – for example, financial reporting, processing invoices and month-end reconciliations.

Plus, through power words and phrases such as ‘prevent loss’ and ‘ improve upon accuracy and efficiency’, they have also showcased how they can apply these skills in a workplace setting to benefit the potential employer.

Internship  CV personal statement

This digital marketing professional has started their personal profile by outlining their most relevant qualifications and work experience, most notably their freelance role as a content manager.

They have also provided examples of some of the key marketing skills that potential employers might be looking for, including very detailed examples of the platforms and tools they are proficient in – for example, LinkedIn, Twitter and Pinterest.

They have then closed their statement by giving a detailed description of the type of role or opportunity they are looking for. In this case, an in-house position in a marketing company.

Graduate career changer personal statement

Switching careers as a graduate can be tough. Especially when it comes to writing a personal statement that will attract employers in your new chosen field.

This candidate is looking to move from history teaching into journalism, so they have created a statement which briefly mentions their current workplace, but mainly focuses on highlighting transferable skills which are relevant to journalism. They achieve this by discussing the writing skills they use in their current role, and mentioning their hobby of writing – including some publications they have been featured in for extra brownie points.

Business management graduate personal statement

This business management proves their ability to work within a junior business management position by swiftly highlighting their impressive degree (to ensure it is not missed) and summarising some of the real-life experience they have gained in management during their university placements and volunteering. They do not let their lack of paid work experience, stop them demonstrating their valuable skills.

PhD graduate

PhD graduate roles attract a lot of competition, so it’s important that your CV contains a personal statement that will quickly impress and attract recruiters.

This candidate provides a short-but-comprehensive overview of their academic achievements, whilst demonstrating their exceptional level of knowledge in research, languages and publication writing.

By highlighting a number of skills and abilities that are in high-demand in the academic workplace, this CV is very likely to get noticed and land interviews.

How to write a personal statement for your CV

Now that you’ve seen what a personal statement should look like and the type of content it should contain, follow this detailed guide to one for your own CV – and start racking those interviews up.

Guide contents

What is a CV personal statement?

Cv personal statement or cv profile, personal statement format, what to include in a cv personal statement.

• Personal statement mistakes

How to write persuasively

A personal statement is a short paragraph at the top of your CV which gives employers an overview of your education, skills and experience

It’s purpose is to capture the attention of busy recruiters and hiring managers when your CV is first opened – encouraging them to read the rest of it.

You achieve this by writing a tailored summary of yourself that explains your suitability for the roles you are applying for at a very high level, and matches your target job descriptions .

One question candidates often ask me is , “what is the difference between a personal statement and a CV profile?”

To be honest, they are almost the same – they are both introductory paragraphs that sit at the top of your CV… but there are 2 main differences

A personal statement tends to be used more by junior candidates (graduates, school leavers etc.) and is relatively long and detailed.

A CV profile tends to be favoured by more experienced candidates , and is shorter in length than a personal statement.

Note: If you are an experienced candidate, you may want to switch over to my CV profile writing guide , or example CV profiles page.

To ensure you grab recruiters’ attention with your personal statement, lay it out in the following way.

Positioning

You need to ensure that your personal statement sits at the very top of your CV, and all of it should be totally visible to readers, without the need to scroll down the page.

Do this by reducing the top page margin and minimising the space taken up by your contact details.

This will ensure that your whole personal statement can be seen, as soon as your CV is opened.

We have a Word CV template which can help you to get this right.

Size/length

Your personal statement needs to contain enough detail to provide an introduction to your skills and knowledge, but not so much detail that it bores readers.

To strike the right balance, anything between 8-15 lines of text is perfect – and sentences should be sharp and to-the-point.

As with the whole of your CV or resume , your personal statement should be written in a simple clean font at around size 10-12 to ensure that it can be read easily by all recruiters and employers.

Keep the text colour simple , ensuring that it contrasts the background (black on white is best) and break it into 2 or even 3 paragraphs for a pleasant reading experience.

It should also be written in a punchy persuasive tone, to help you sell yourself and increase your chances of landing interviews , I cover how to do this in detail further down the guide.

Quick tip: A poorly written CV will fail to impress recruiters and employers. Use our quick-and-easy CV Builder to create a winning CV in minutes with professional CV templates and pre-written content for every industry.

Once you have the style and format of your personal statement perfected, you need to fill it with compelling content that tells recruiters that your CV is worth reading.

Here’s what needs to go into your personal statement…

Before you start writing your personal statement, it’s crucial that you research your target roles to find out exactly what your new potential employers are looking for in a candidate.

Run a search for your target jobs on one of the major job websites , look through plenty of adverts and make a list of the candidate requirements that frequently appear.

This research will show you exactly what to include in your personal statement in order to impress the recruiters who will be reading it.

Education and qualifications are an important aspect of your personal statement, especially if you are a junior candidate.

You should highlight your highest and most relevant qualifications, whether that is a degree, A levels or GCSEs. You could potentially go into some more detail around modules, papers etc. if they are relevant to the roles you are applying for.

It’s important that you discuss the experience you have gained in your personal statement, to give readers an idea of the work you are comfortable undertaking.

This can of course be direct employed work experience, but it doesn’t have to be.

You can also include:

• School/college Uni work placements
• Voluntary work
• Personal projects
• Hobbies/interests

As with all aspects of your CV , the content should be tailored to match the requirements of your target roles.

Whilst discussing your experience, you should touch upon skills used, industries worked in, types of companies worked for, and people you have worked with.

Where possible, try to show the impact your actions have made. E.g . A customer service agent helps to make sales for their employer.

Any industry-specific knowledge you have that will be useful to your new potential employers should be made prominent within your personal statement.

For example

• Knowledge of financial regulations will be important for accountancy roles
• Knowledge of IT operating systems will be important for IT roles
• Knowledge of the national curriculum will be important for teachers

You should also include some information about the types of roles you are applying for, and why you are doing so. Try to show your interest and passion for the field you are hoping to enter, because employers want to hire people who have genuine motivation and drive in their work.

This is especially true if you don’t have much work experience, as you need something else to compensate for it.

CV personal statement mistakes

The things that you omit from your personal statement can be just as important as the things you include.

Try to keep the following out of your personal statement..

Irrelevant info

Any information that doesn’t fall into the requirements of your target roles can be cut out of your personal statement. For example, if you were a professional athlete 6 years ago, that’s great – but it won’t be relevant if you’re applying to advertising internships, so leave it out.

Generic clichés

If you are describing yourself as a “ dynamic team player with high levels of motivation and enthusiasm” you aren’t doing yourself any favours.

These cliché terms are vastly overused and don’t provide readers with any factual details about you – so keep them to a minimum.

Stick to solid facts like education, skills , experience, achievements and knowledge.

If you really want to ensure that your personal statement makes a big impact, you need to write in a persuasive manner.

So, how do you so this?

Well, you need to brag a little – but not too much

It’s about selling yourself and appearing confident, without overstepping the mark and appearing arrogant.

For example, instead of writing.

“Marketing graduate with an interest in entering the digital field”

Be creative and excite the reader by livening the sentence up like this,

“Marketing graduate with highest exam results in class and a passion for embarking on a long and successful career within digital”

The second sentence is a much more interesting, makes the candidate appear more confident, throws in some achievements, and shows off a wider range of writing skills.

Quick tip: A poorly written CV will fail to impress recruiters and employers. Use our quick-and-easy CV Builder to create a winning CV in minutes with professional templates and pre-written content for every industry.

Your own personal statement will be totally unique to yourself, but by using the above guidelines you will be able to create one which shows recruiters everything they need.

Remember to keep the length between 10-20 lines and only include the most relevant information for your target roles.

You can also check our school leaver CV example , our best CV templates , or our library of example CVs from all industries.

Good luck with the job hunt!

• Search Search Please fill out this field.
• Career Planning
• Finding a Job

How To Write a Personal Statement for Job Searching

Madeleine Burry writes about careers and job searching for The Balance. She covers topics around career changes, job searching, and returning from maternity leave, and has been writing for The Balance since 2014.

Different Types of Personal Statements

What you should include, tips for writing a job search personal statement, examples of personal statements.

Kiyoshi Hijiki / Getty Images

What's a personal statement, and why do you need one when you're job searching? A job search personal statement is a place to share why you're interested in a position and why you're a good match.

In your statement, you can get a bit personal—use the space to share details and insights about yourself, and forge a connection with potential employers. Here are some tips on how to write a successful personal statement that will further your job search.

A personal statement may be included in your curriculum vitae  or CV. Much like an in-person elevator speech or the summary section within a resume, a CV personal statement highlights your objectives and abilities. Since a CV may stretch over several pages, this allows you to showcase must-see details from within the document. You'll want to write just a few sentences for a personal statement in a CV.  

Or, you may need to write a personal statement as part of a job application. This helps hiring managers to separate out candidates applying for every job in a category (e.g., putting in applications for any "production manager" position) from more engaged candidates, who are interested in the company.

Write something that matches the application's requested word count; if one isn't provided, aim for 250 to 500 words. Regardless of where it appears, your goal in a personal statement is the same: try to connect your background and goals with the job at hand.

In your personal statement, you want to make a connection between yourself and the position. Think of this as a three-part process:

• Share Some Details About Yourself: Who are you? You may say things like "Highly seasoned production manager" or "Recent graduate with honors."
• Highlight Your Most Relevant Experience and Talents and Share What You'd Bring to the Company: Think: "Strong, speedy writer capable of crafting ad copy that engages and enchants." or "In my years as a project manager, I've never let a detail slip; I've won internal awards for the best team player. My projects release on time and match requested specifications."
• Provide a Bit of Information About Your Career Goals: For instance, "Looking for a staff writer position" or "Eager for placement in a mid-sized firm as an audit supervisor" or "Seeking a position as a production assistant to further develop my skills in television and put my time management abilities to the test."

While it's called a personal statement, avoid over-sharing. Only include information that's relevant to the job at hand. That is if you're applying for a position as an accountant, no need to mention your goal of becoming a staff writer at a magazine.

Remember, the main goal of your personal statement is for it to further your job search.

Your personal statement should always be personalized—it's a mistake to reuse the same personal statement for every job you apply for. You don't need to write the personal statement from scratch each time—just make tweaks so it reflects the needs of the company and the qualities requested in the job description.

Here are more tips for writing a successful job search personal statement:

• Know Your Audience: Target your personal statement to a specific job position and company. Spend a bit of time researching the company to get a sense of what they're looking for in a candidate. Decode the job description so you understand the company's needs in a candidate. Take notes on where your qualifications are a good match for the position.
• Make Some Lists: What have you done that employers should know about? Make a list of your accomplishments (and keep in mind that while splashy awards are important, so too is reorganizing a chaotic system that gives everyone hives to make it user-friendly). Brainstorm a list of your talents as well as your soft, communication, and general skills.
• Go Long on Your First Draft—Then Cut It Down: Hopefully, your time spent thinking about the company's needs and what you have to offer has given you plenty of fodder to get started writing your personal statement. At this point, don't worry about length; write as much you want. Then, go back and edit—aim for a few sentences for a CV and around 250 to 500 words in an application. Cut unnecessary words and clichés that don't add meaning. Instead, use action verbs . While it's fine to write in the first person, avoid overusing the word "I." Try to vary the composition of sentences.
• Make It Targeted: You have lots of skills and interests and work experience. What you want to emphasize in one position is not necessarily what you want to highlight in another. If you are qualified as both a writer and an editor, choose which talent to call out in your personal statement—and make it the one that's most relevant to the job you want.

Here are some examples of personal statements to use as inspiration:

• I'm a seasoned accountant with CPA and CMA certification and more than 10 years of experience working in large firms. Oversaw audits and a department of ten. My positive attitude and detail-oriented spirit help ensure that month-end financial wrap-ups go smoothly and without any inaccuracies or fire drills. Looking for a leadership role in my next position.
• Recent college graduate with freelance writing experience at major print magazines as well as online outlets and the college newspaper. A strong writer who always meets deadlines, and matches the company tone and voice. In search of a staff writer position and eager to learn the magazine trade from the ground up.
• I'm an award-winning designer in children's clothes looking to make the transition to adult athletic year. At Company X, I developed a new line for toddlers and traveled to Asia to oversee production. I'm a fast learner and am eager for a new challenge in the growing field of athleisure.   

Personal Statement

Ai generator.

A personal statement is a vital component of college and job application . It showcases an individual’s unique experiences, skills , and aspirations, providing a narrative that highlights their strengths and goals. Crafting a compelling personal statement allows applicants to express their personality and motivations, helping them stand out in a competitive field. It’s an opportunity to reflect on past achievements and outline future ambitions, making a memorable impression on selection committees.

What Is a Personal Statement?

A personal statement is a crucial part of college and job applications, allowing individuals to highlight their unique experiences, skills, and aspirations. It serves as a narrative that showcases strengths and goals, helping applicants stand out. By reflecting on past achievements and outlining future ambitions, a well-crafted personal statement makes a lasting impression on selection committees.

Download Personal Statement Bundle

Personal statement format

A personal statement is a crucial component of applications for college, graduate school, scholarships, or jobs. It is your opportunity to highlight your achievements, experiences, and goals. Here is a format for writing an effective personal statement:

• Begin with a strong opening sentence that grabs the reader’s attention.
• Introduce yourself and state the purpose of your personal statement.
• Mention what you are applying for (e.g., a specific program, scholarship, job).
• Discuss your academic achievements and experiences.
• Mention relevant courses, projects, or research that have prepared you for the program or job.
• Highlight any honors or awards you have received.
• Detail your work experience, internships, or volunteer work.
• Focus on experiences that are relevant to the program or position.
• Emphasize any skills or knowledge you have gained.
• Include any extracurricular activities, hobbies, or interests that demonstrate your well-rounded character.
• Mention leadership roles, community service, or other achievements.
• Show how these experiences have shaped you and your aspirations.
• Clearly state your short-term and long-term goals.
• Explain how the program or job aligns with your career aspirations.
• Describe what you hope to achieve and how you plan to contribute to the field.
• Summarize the key points you have made.
• Reiterate your enthusiasm and readiness for the program or position.
• Thank the reader for considering your application .

Example Personal Statement

Personal Statement for University Introduction : I am excited to apply for the Master’s program in Environmental Science at XYZ University. With a strong academic background in biology and a passion for environmental conservation, I am eager to contribute to cutting-edge research in sustainability and climate change mitigation. Academic Background : I graduated with honors from ABC University with a Bachelor’s degree in Biology. During my undergraduate studies, I completed a research project on the impact of urbanization on local wildlife, which sparked my interest in environmental science. I have taken courses in ecology, environmental policy, and data analysis, providing me with a solid foundation for advanced study. Professional Experience : Over the past two years, I have interned at the Green Earth Organization, where I assisted in conducting field surveys and analyzing data on endangered species. This experience has honed my skills in data collection, statistical analysis, and report writing. Additionally, I volunteered with Clean Water Initiative, where I led a team to organize community clean-up events and educate the public on water conservation. Personal Achievements and Extracurricular Activities : Outside of academics and professional work, I am an avid hiker and nature photographer. I have also been a member of the university’s environmental club, where I served as president and organized several successful campus-wide sustainability events. These activities have strengthened my leadership and teamwork skills. Goals and Aspirations : My short-term goal is to gain in-depth knowledge and research experience in environmental science through the Master’s program at XYZ University. In the long term, I aspire to work as an environmental consultant, helping businesses and communities implement sustainable practices. I am particularly interested in developing innovative solutions to reduce carbon footprints and protect natural habitats. Conclusion : In conclusion, I am confident that my academic background, professional experience, and passion for environmental conservation make me a strong candidate for the Master’s program in Environmental Science at XYZ University. I am eager to contribute to your esteemed program and am grateful for your consideration. Thank you for taking the time to review my application.

Personal Statement Examples

Personal statement for resume.

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Personal Statement for University

Personal statement for college, personal statement for financial aid.

Personal Statement for Jobs

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Tips for an Effective Personal Statement

When writing a personal statement, always bear in mind that you write to impress. So we have outlined for you some tips for an effective personal statement.

• Understand Your Goal. Bear in mind what your goal is in writing a personal statement . Remember that you are not the only one who is trying to grab that position or admission, so make it a point to put your best foot forward. This is what you do when you have a goal. It keeps your steps solid and for sure you won’t lose your track.
• Create an Outline. Like a college essay, your personal income statement should have a layout. Use the funneling technique on this one. Start from the most general points and narrow it down to the specific ones. It also helps you organize your thoughts better so your words will not jumble.
• Be Genuine. This is not the hardest thing to do in the world. All you need to do is tell honestly what your skills and accomplishments are. A personal statement is an overview about your personality. Even if it is a written letter, an employer or a supervisor will know if you are telling the truth or not.
• Be Specific. Some schools or business statement establishments would send a list of questions that they need you to answer and include on your personal statement. Answer those questions concretely and with substance. Do not veer away from your main point. Focus on your answer and be straightforward.
• Maintain a Positive Tone. A personal statement is not the place for you to vent out your frustrations in life nor an opportunity to show your weaknesses and appeal for emotions. Make your words sound positive. Provide energy and liveliness when sharing about a certain lesson you learned or an obstacle in your life and how you were able to overcome it.
• Check and Revise. Sometimes when we are writing, we often misspell things or use inappropriate words especially when we are in our deep thoughts. So before you put your letter in an envelope and put it in your mailbox, be sure to proofread your work. Check your spelling, choice of words and arrangement of thoughts.

How Important Is a Personal Statement?

University admissions hold interviews based on the applications they receive. How you write your personal vision statement will be a determining factor for you to land in an interview and consequently get into college. So if you are planning to write a personal letter of poor quality, you better think twice. Here are the reasons why you need to write a compelling personal letter.

1.  It gives you a better shot.

Whether you are aiming for a university admission or landing a job at a prominent income statement for company , an effective personal letter gives you a better shot compared to others. Remember that you are not the only participant in the race. In order for you to win, you need to give it with an undivided attention.

2.  It gets your name on the list.

Yes, it does. The truth is your personal letter is your only key to have your name on the master list. Some universities are a little picky when it comes to admitting new applicants. They do filtering to ensure that they choose the right students for the right program. Not only that. They are very selective because the applicant they choose will soon become a fruit of their own tree and they certainly don’t want it to be a bad one.

3.  It boosts your confidence.

A personal statement is always given a head of time during an application examples or admission process. This gives the school or a company an overview of who to select from the many applicants. Writing a bold and convincing personal letter could get you ahead of others. You get picked from the basket of people longing for that post. Then in the process you get called for an interview.

You know that your personal statement caught the attention of the school board or the employer and so you are confident that you are just a few steps away from landing that position you always hoped for.

A personal statement need not be a novel-long narrative of yourself. Just as long as the important words and details are there, that’s fine. However, never settle for less. Always aim for the best. Have you ever seen an advertising brochure?

It usually comes as a single sheet example in pdf , a cardboard or a photo paper maybe, folded into half or a quarter, but contains all the necessary information you want to know about a certain product. That is how your personal statement should be, brief, concise, and effective.

What should be included in a Personal Statement

A personal statement is a critical component of many applications, providing an opportunity to showcase your qualifications, experiences, and motivations. Here is a comprehensive guide on what should be included in a personal statement:

1. Introduction

• Compelling Opening : Start with an engaging story, quote, or anecdote to capture the reader’s attention.
• Brief Overview : Introduce yourself and state your purpose for writing the personal statement. Mention the program or position you are applying for.

2. Academic Background

• Educational Qualifications : Detail your academic achievements, including your degree(s), GPA, and any honors or awards.
• Relevant Coursework : Highlight specific courses that are pertinent to the program or role.
• Research Projects or Theses : Discuss any significant research projects, theses, or academic papers, emphasizing their relevance to your field.

3. Professional Experience

• Internships and Jobs : Describe your professional experiences, focusing on internships, jobs, or volunteer work that relate to your application.
• Responsibilities and Achievements : Outline your roles, responsibilities, and key accomplishments in these positions.
• Skills Gained : Highlight the skills and knowledge you acquired, and how they prepared you for the role or program.

4. Personal Qualities and Skills

• Key Attributes : Mention personal qualities that make you a strong candidate, such as dedication, motivation, and resilience.
• Technical and Soft Skills : List relevant technical skills (e.g., programming languages, lab techniques) and soft skills (e.g., leadership, communication).

5. Motivations

• Passion for the Field : Explain why you are passionate about the field or profession. Share any personal experiences or events that sparked your interest.
• Career Aspirations : Discuss your long-term career goals and how the program or role fits into your career plan.

6. Future Goals

• Short-term Objectives : Describe what you hope to achieve in the immediate future, such as completing a degree or gaining specific experience.
• Long-term Vision : Outline your long-term professional aspirations and how the program or role will help you achieve them.

7. Conclusion

• Recap Main Points : Summarize the key points of your statement, reinforcing your enthusiasm and readiness for the opportunity.
• Thank You : Express gratitude for considering your application and indicate your eagerness to discuss your application further.

How to Write a Personal Statement.

Writing a personal statement can be a challenging task, but it’s an essential part of many applications. Here’s a step-by-step guide to help you craft a compelling and effective personal statement:

Step 1: Understand the Purpose

• Purpose : A personal statement is a narrative that highlights your background, achievements, motivations, and goals. It aims to show why you are a suitable candidate for the program or position you are applying for.
• Audience : Consider who will be reading your statement and what they are looking for in a candidate. Tailor your content to meet their expectations.

Step 2: Brainstorm and Outline

• Self-Reflection : Think about your experiences, achievements, and goals. Identify key themes and stories that showcase your strengths and motivations.
• Outline : Create an outline to organize your thoughts. A typical personal statement includes an introduction, academic background, professional experience, personal qualities, motivations, future goals, and a conclusion.

Step 3: Write the Introduction

• Hook : Start with a compelling opening that grabs the reader’s attention. This could be a personal anecdote, a quote, or a unique experience related to your field.
• Overview : Briefly introduce yourself and state the purpose of your statement. Mention the program or position you are applying for.

Step 4: Discuss Your Academic Background

• Education : Detail your academic achievements, including your degree(s), GPA, and any honors or awards.
• Research Projects : Mention any significant research projects, theses, or academic papers, emphasizing their relevance to your field.

Step 5: Describe Your Professional Experience

Step 6: highlight personal qualities and skills, step 7: explain your motivations, step 8: outline your future goals, step 9: conclude your statement, step 10: revise and edit.

• Proofread : Carefully proofread your statement for grammar, spelling, and punctuation errors.
• Feedback : Seek feedback from mentors, professors, or colleagues to improve the clarity and impact of your statement.
• Polish : Make necessary revisions to ensure your statement is concise, coherent, and compelling.

What is a personal statement?

A personal statement is a written description of your achievements, skills, interests, and goals, typically used for university or job applications.

How long should a personal statement be?

Generally, a personal statement should be 500-800 words, but always check the specific guidelines of the application.

What should be included in a personal statement?

Include your introduction, academic background, professional experience, personal qualities, motivations, future goals, and conclusion.

How should I start my personal statement?

Start with a compelling hook, such as an anecdote, quote, or personal experience, to grab the reader’s attention.

How personal should my personal statement be?

Be personal enough to reflect your unique experiences and motivations but maintain a professional tone throughout.

Can I use the same personal statement for different applications?

Tailor each personal statement to the specific program or job to address their unique requirements and expectations.

Should I mention weaknesses in my personal statement?

If relevant, briefly mention weaknesses, but focus on how you have addressed and overcome them.

How do I make my personal statement stand out?

Highlight unique experiences, demonstrate passion for the field, and provide specific examples of your achievements and skills.

Is it okay to use quotes in a personal statement?

Yes, but use them sparingly and ensure they are relevant to your narrative and add value to your statement.

How do I conclude my personal statement?

Summarize your key points, reiterate your enthusiasm for the opportunity, and thank the reader for considering your application.

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Resume Objective Examples: A Career Objective Guide

20 min read · Updated on June 03, 2024

The formula and some good examples for creating a resume objective to get you noticed

You're searching for a new (or perhaps your first) job, and you know your objective. However, do you know how to communicate it effectively on your resume? A resume objective is a great way to let employers see a snapshot of your skills and experiences and ensure that you stand out from other candidates. However, as our great resume objective examples will demonstrate, your objective matters less than the employer's needs.

In this post, we'll explain the resume objective and how it has evolved. We'll also offer insight into the differences between an objective statement and a summary statement - and how to know which one to use. Then we'll offer some tips to help you craft an objective for your resume and look at 27 great resume objective statement examples that you can customize for your own resume.

What is a resume objective?

The resume objective used to be the gold standard of resume introductions. This brief, three or four-sentence paragraph had long been used to capture employers' attention by focusing on a job seeker's skills, experiences, and achievements while also highlighting the candidate's career goals. These days, it's less common to find professional resume objective examples since most job seekers rely on a resume summary instead.

The basic components of a good resume objective statement

A good resume objective provides three kinds of information to employers:

Who you are, which is generally a statement of your current job title as well as any skills, education , or certifications relevant to the job you're after

What you will bring that's of value to that company, such as your years of experience or specific training

 How you will use your talents to help the company reach its goals

Resume objective vs summary statement

It's important to understand how these two career statements differ from one another. On the surface, they would seem to have much in common. After all, they're both designed to serve as introductions that summarize your main qualifications for the job. Moreover, each is intended to capture the reader's attention and inspire them to continue reading the resume .

The differences, however, can be stark. For example:

Resume summaries focus primarily on the candidate's past record of achievements; objective statements emphasize future goals

Resume summaries provide quantifiable results, using real numbers to demonstrate value; objective statements rarely do that since it is difficult to quantify goals

Resume summaries are designed to align achievements with the company's needs; objective statements have traditionally focused more on the candidate's priorities and needs

Resume summaries are great for people who have experience and achievements; objective statements can be useful for those who lack that experience

Which one should you use?

If you've been following our resume guidance in recent years, you're probably aware of the fact that we recommend the resume summary for most job seekers. And make no mistake: if you're an experienced professional who is still moving ahead in the same field and industry, the resume summary is almost certainly your best option. However, there are two situations in which you might find that a resume objective statement will serve your interests better.

If you're new to the workforce. Recent graduates will rarely have the type of real-world experience needed for an effective summary statement. In most instances, a newcomer to the working world will likely need to rely on a resume objective to highlight skills and demonstrate how their goals align with the company's vision.

When you're interested in switching careers . In most cases, you'll have the transferable skills needed to do the job, but may struggle to align your quantifiable achievements with the company's needs. If that's the case, a resume objective can help you to showcase your skills in a way that demonstrates how they can positively benefit the company.

Tips for writing your own resume objective

Because resume objectives have lost some of their luster in recent years, many job seekers may not be familiar with the best way to craft them. To assist you in that process, we've compiled some simple tips you can use to make sure that your objective statement achieves your goals.

State how you'll help the company, not just how qualified you are. While you may not have the experiences or achievements needed to directly convey that value, that doesn't mean that you shouldn't still focus on what the company needs rather than your own desires and goals.

Use specific facts, numbers, and details whenever possible, without bragging or generalizing.

Keep it simple. Don't use flowery or expansive words, as they can sometimes make you appear arrogant. Make it as easy as possible for a recruiter to quickly see you as a qualified candidate.

Review the job posting to ensure that you have the information you need to make your resume objective specific to the job and company.

Tailor your objective to the specific job, career, and industry you're applying for. This means that you should create a separate, customized resume for each application.

Expert tip: Don't make the mistake of creating an outdated resume objective centered on your own goals. Instead, incorporate the best elements of a resume summary into your objective statement by taking the time to tie your goals to the company's needs.

Great resume objective statements you can use for your resume

With all this in mind, here are some good resume  objective examples to help you create a great career objective of your own. If your job isn't listed, don't panic. While these examples don't cover every job out there, they should help you to build a strong, targeted objective for your specific needs. As we said, each objective should be tailored to a specific role - that's why you won't find any resume objective examples for multiple job types. 

1.     Resume objective examples for a new jobseeker

You might not have a ton of experience, but creating a good resume objective will absolutely help to differentiate you from other applicants in a recruiter's eyes. The trick here is to emphasize your strongest personal skills and characteristics, as well as any educational successes, since you can't provide specific work experience or accomplishments.

Here are two general resume objective examples for new jobseekers:

“Organized, fast-learning, and hard-working employee looking to join [company name] as an Administrator. Looking to take advantage of skills in Microsoft Word and QuickBooks to help [company name] meet their objectives through organization and team support.”

“Recent graduate with a B.A. in Accounting, looking to start a career in finance at [company name]. Experienced in creating annual reports and analyzing financial statements for several university activities. Seeking to combine theoretical knowledge with hands-on experience to help [company name] continue their strong market presence.”

2.     Resume objective examples for those looking for a career change

Your goal here is to clearly show how your skills and experience from your previous career can be effective in your next job. Do this by mentioning your talents and knowledge that are relevant to the new job and stating how your previous career background will help you to succeed and excel in the role.

“Customer Service Associate with over four years of experience in accounting technical support, looking to leverage Excel skills and Great Plains knowledge as a Staff Accountant with [company name]. Proven customer satisfaction record solving complicated technical and accounting issues while in a remote role.”

3.Resume objective examples for finance roles

“Experienced individual with solid analytical and quantitative skills and 5 years of experience seeks the job of Financial Analyst with [company name], to leverage outstanding knowledge of financial analysis and modeling to provide accurate and sound financial decision-making at all levels.”

“Experienced Junior Financial Analyst seeking role of Senior Financial Specialist with [company name]. Skills include making targeted and time-sensitive financial decisions by merging solid analytical, accounting, and quantitative skills with a strong passion for the finance industry.”

4.     Resume objective examples for Accountant roles

“Detail-oriented graduate with an AS degree, problem-solving abilities, and analytical skills seeking the role of Accounting Associate with [company name], to effectively apply exceptional knowledge of tax and accounting software for accurate budgeting and forecasting.”

“Current CPA looking to fill the role of Accounts Manager at [company name]. As well as being disciplined and self-motivated, I have extensive experience with financial reporting and modeling along with a proven knowledge of various accounting software models, all of which contribute to effective financial operations.”

5.     Resume objective examples for banking roles

“Highly talented Head Teller with 8 years of experience in the banking sector, seeking a position as a Relationship Manager with [bank name] to increase revenue by combining a banking background with excellent interpersonal and communication skills to bring in new clients, maintain relationships with existing clients, and develop effective media campaigns.”

“Seasoned banking professional seeking a Bank Manager position with [name of bank], where I can use my business and banking experience along with strong communication skills to provide effective problem-solving, customer service, and employee retention and interact with bank customers in a positive, beneficial manner.”

“Self-motivated, reliable, number-loving individual looking for a position as a Bank Teller with [bank name] to apply exceptional math and customer service skills for customers. Key traits include trustworthiness, efficiency, and willingness to learn new tasks.”

6.     Resume objective example for Computer Engineer roles

“Highly motivated individual with 7 years of solid computer engineering experience and proven leadership skills seeking the position of SharePoint Administrator at [company name] where I hope to use demonstrated SharePoint expertise, knowledge of SharePoint solutions architecture, and advanced knowledge of Microsoft SQL Server to ensure exceptional technical performance.”

7.     Resume objective example for a Network Administrator

“Experienced IT professional with BA in Computer Science and proven technical, management, and communication skills seeking the position of Network Engineer at [company name] to use proven experience in systems management and configuration to benefit both internal staff and external customers.”

8.     Resume objective example for IT professionals

“Talented Information Technology Specialist in search of a Senior IT Manager position at [company name], where proven technical and team management skills can help to improve existing processes for handling IT requests and efficiently delivering various technical projects.”

9.     Resume objective example for a Programmer

“Technical and database professional seeks the role of SQL Programmer within [company name] where I will use my excellent programming and organizational skills to enhance company market presence while also gaining a deeper understanding of the newest IT trends.”

10.  Resume objective examples for customer service roles

“Smart and creative Customer Service Representative desires similar position with [company name]. Brings strong communication abilities, proven organizational skills, and a supportive, patient personality to help the company retain and grow its customer base in both existing and new markets.”

“Experienced customer service professional seeking a position at [company name] as a Customer Support Analyst, where I can apply excellent communication and organizational skills to provide customers with effective and efficient support which ensures ongoing retention.”

“Credentialed and experienced Sales Administrator seeks the post of a Contact Center Agent at [company name] where I can provide exceptional verbal, listening, and analytical abilities to ensure clients reach their desired objectives by correctly using [company name]'s products.”

“Diligent Customer Service Agent with 5+ years of experience at a high-volume call center seeks a career move to a similar role at a company such as [company name]. I thrive in a fast-paced work environment and am committed to delivering the top-rated customer service you provide. My organization and support skills can help to meet current and future customer demand.”

11.  Resume objective examples for Engineers

“Graduate of [school name] with a B.Sc. in Mechanical Engineering and two years of work experience at ABC Company seeks a Mechanical Engineer role with [company name]. Possess excellent skills in research, data analysis, and time management. Hold patents for several innovative mechanical devices.”

“Experienced individual with 7+ years of experience managing engineering operations seeks a Civil Engineer role at [company name]. Proven ability to handle simultaneous projects with minimal supervision and bring a committed focus on health, safety, and the environment to the position.”

12.  Resume objective example for human resources positions 

“Human resource management professional looking for the opportunity to augment the overall strategic plan and market direction of [company name] as VP of Human Resources. Over nine years of experience in managing staff, handling employee relations, and deliveirng projects. Strong skills in HRIS.”

“Established, successful HR recruiter seeks a Human Resources Coordinator position with [company name] where I can use my experience and in-depth knowledge of hiring processes, negotiation, conflict resolution, and policy development for payroll and benefits.”

“Experienced and approachable Human Resources Coordinator with four years of experience seeks position as Human Resources Manager with [company name], where I can use my industry knowledge and HR experience to implement employee satisfaction policies and improvements, develop hiring protocols, and create an environment where employees feel valued and satisfied.”

“Results-driven graduate with a degree in psychology (GPA: 3.8) and a minor in business operations looking for a role as a Junior HR Recruitment Agent at [company name]. Prior experience in interviewing and providing feedback as part of college projects in business classes. I will bring well-honed soft skills and strong knowledge of workplace psychology to assist overall HR operations, while fine-tuning my skills in the recruitment process.”

13. Resume objective examples for internships

“Hard-working student (3.5/4.0 GPA) majoring in [specific area] seeks the Intern role with [company name]. Abilities include proven leadership and organizational skills and strong attention to detail. Dedicated team player who can be relied upon to help [company name] achieve its goals as I learn more about your market space.”

“Energetic, talented college student at [school name] working toward a Marketing Degree, seeks to fill the Marketing Intern role at [company name]. General experience and knowledge of PR, advertising, consumer research, and product development strategies to help build customer base in emerging markets.”

14.  Resume objective example for legal roles

“Accomplished Corporate Attorney with 8 years of direct experience, seeking a top-level Lawyer role at [name of legal firm]. Brings skills including legal drafting, arbitration, corporate affairs, and labor laws to assist clients both inside and outside the courtroom.”

“Current Public Legal Advocate seeks position as Senior Legal Researcher for [name of court district/city/legal firm]. I have two years of experience working in district and session courts in the areas of home development, land development, and commercial property development, that will allow me to take on more challenging research projects to meet client needs in these areas.”

15.  Resume objective examples for marketing positions

“Technically oriented graduate with a B.A. in Internet Marketing seeking a Junior SEO Specialist position at [company name]. Possesses a working knowledge of SEO, as well as some hands-on experience with Google Analytics. Looking to further develop online marketing skills as part of the [company name] team.”

“Certified Digital Marketer with strong content writing skills, SEO experience, and 5 years of proven online marketing experience seeking the role of Digital Marketer with [company name] to help expand customer base into new markets.”

“Enthusiastic Marketer skilled in copywriting and graphic design looking for a Social Media Marketing position at [company name]. Personally started and grew an Instagram page to 5,000+ followers and a Facebook page to 8,000+ likes. I believe my skills will help [company name]'s clients improve sales via social media marketing through a strong online presence.”

16.  Resume objective example for Physical Therapist roles

“Licensed, experienced Physical Therapist seeking similar role at [hospital or clinic name]. With 6+ years of experience in treating children and adults with physical disabilities, injuries, and illnesses, I can contribute to the healing of each person's physical challenges and help them learn to navigate them successfully.”

17.  Resume objective example for nursing roles

“Registered Nurse seeking a new career as a Neonatal Nurse Specialist at [hospital name]. Ten years of general nursing combined with a certification in neonatal nursing will allow me to provide outstanding care for both infants and their families, educating them about different health conditions and how to handle them. Working nights and weekends is not a problem.”

“Experienced Home Health Aide seeks to obtain a position as a Certified Nursing Assistant (CNA) at [name of home health agency] applying my course knowledge and proven healthcare skills to support and care for home-bound patients with various health needs.”

18.  Resume objective example for pharmacy role

“Licensed Pharmacy Technician with 8 years of experience, in search of a similar position at [pharmacy or hospital name]. Assists patients by successfully applying extensive experience and knowledge of pharmacy operations, technology, and drug distribution.”

19. Resume objective examples for office and administrative roles

“Former Nurse seeking a part-time job as a Receptionist at [company name]. Experience in working directly with people in nursing and for the last five years as an Avon Representative. Organized, with strong computer skills and professional presence.”

“Business-savvy office employee looking to work at [company name] as an Administrative Assistant. Experience as an Executive Assistant (1 year) and as a Department Secretary (3 years). Supported several key projects through strong organizational skills, timeliness, and solid computer abilities.”

“Freelance VA (Virtual Assistant) looking to transition to an on-site role as an Executive Assistant. Worked with 10+ online businesses, helping with everything from creating training documents to customer service and management support. Excellent organizational abilities and strong attention to detail. Proficient in Microsoft 365 and Adobe Creative Cloud. Strong copywriting skills.”

20.  Resume objective example for an Office Manager position

“Experienced Office Manager seeking a leadership role to help [company name] provide outstanding customer satisfaction. Experienced in managing teams of 15+ at [current or former company names], handling responsibilities from hiring new staff to managing data input groups.”

21.  Resume objective examples for operations roles

“Experienced MBA graduate with outstanding time and project management skills and 10+ years of experience seeks the position as Director of Operations with [company name]. Can ensure the company's ongoing success through exceptional interpersonal and negotiation skills and the ability to lead large multi-departmental operations.”

“Dynamic individual with exceptional leadership and interpersonal skills looking to fill the role of Manager of Clinical Operations at [company name]. I bring experience and expertise in overseeing clinical operations and managing technical and professional staff, as well 8+ years of clinical research and supervisory experience in the medical field.”

22.  Resume objective example for Project Manager positions

“Deadline-focused professional with proven experience in project administration, searching for a project management position where I can use my knowledge and skills in the areas of leadership, problem solving, team management, and budget control to help [company name] exceed targets.”

23.  Resume objective examples for real estate roles

“Real Estate Broker with a passion for organization and excellence seeks a similar role with [company name], using experience with the sale and lease of commercial and residential properties in [location]. Recurrent sales and leasing of properties to large corporations in the last 5 years allowed me to increase revenue to 12% on a year-over-year basis, significantly contributing to the growth of the company.”

“Successful Salesperson seeks high-level position as Real Estate Broker at [company name]. Recent experience handling a customer base of over 150 clients at another reputable real estate firm [or name the company]. Skill set includes creating daily and monthly sales reports and assisting the implementation of customer retention strategies for senior management.”

24.  Resume objective examples for service industry roles

“Excellent communicator and multi-tasker with experience in massage and esthetic services, interested in the position of Front Desk Wellness Sales Executive with [company name]. I bring various strengths including a professional phone manner, bookkeeping knowledge, and customer service skills that will help your front desk to run smoothly.”

“Hardworking, organized, and reliable Housekeeper looking for a janitorial position at [company name] to clean interior spaces. Possesses knowledge of efficient and safe cleaning practices, the use of cleaning equipment, and environmentally sound cleaning agents, as well as excellent customer service.”

25.  Resume objective examples for food service positions

“Entrepreneurial and highly experienced Caterer with 7+ years in the foodservice sector seeking the position of Catering Manager at [company name]. Brings proven management experience, culinary expertise, interpersonal skills, and a strong customer service approach to the role.”

“Friendly, upbeat, and detail-oriented individual looking for an entry-level, fast-paced Line Cook position at [restaurant name], where I can use my outstanding food preparation skills safely and efficiently.”

26.  Resume objective examples for education workers

“Talented Preschool Teacher with 3 years of experience seeking the role of Kindergarten Teacher at [school name]. I have excellent skills and connections with special needs students and collaborated with my Superintendent to create and implement effective teaching practices for these children that can be used throughout the district.”

“Experienced elementary school English Teacher looking to fill the role of Reading Specialist at [school name.] This position in a progressive institution like [school name] would allow me to use my sound teaching skills to assist students in reaching their full potential by helping them to become strong readers.”

“Passionate, enthusiastic and experienced Teaching Assistant seeking the position of Para-Educator at [school name]. Brings interpersonal skills and classroom experience to aid in the development of each student by interacting with them, providing support and resources, and directly supporting the Teacher's lessons in the classroom.”

27.  Resume objective examples for Writers and Editors

“Articulate recent graduate with a B.A. degree in Media and Mass Communication desires a Content Creator Role at [company name]. Hoping to use writing skills and experience in writing articles for local newspapers and online magazines to improve [company name]'s blog, expanding current industry presence.”

“Editor with extensive writing and management experience looking to fill the position of Senior Editor with [company name], using time-management skills to ensure all projects meet deadlines and supervisory experience to effectively manage a team of Writers and Editors.”

Key things to remember

As you can see from the resume objective examples that we've included throughout this post, there's a right way to create this type of professional summary. As you craft your own objective, keep these keen insights in mind:

Try to include some measurable achievements in your statement, to show how you can add value to the employer's bottom line. If you're new to the workplace, however, focus instead on highlighting the benefits that your skills can provide to that employer.

Keep it short, focused on relevant details, and packed with keywords from the job description. 

Make sure that everything you write in your objective statement is supported by the information included in your skills and work experience sections .

Always put yourself in the employer's shoes and try to imagine what kind of information they might be looking for as they review your resume.

Try to only rely on an objective statement if you have little or no real-world experience in the industry you're trying to join. If you do have experience, you'll probably be better served by a summary statement.

Wrapping it up

Once again, this is by no means a complete list of resume objective examples, but it should help you to understand the formula for creating a specific resume objective for whatever job you're after.

Take the time to do this right. Create a tailored objective for each position you want and you'll be easily found by both recruiters and applicant tracking systems searching for the keywords that are right there at the top of your resume.

The result? You'll be starting your new job well ahead of the crowd!

Still not sure about your resume objective or other aspects of your resume? Make sure that it's submission-ready with a free resume review or professional rewrite .

This article was originally written by Lisa Tynan and has been updated by Marsha Hebert and Ken Chase.

Recommended reading:

How to Tailor Your Resume to a Specific Job Description

How to Use Action Verbs in a Resume

How to Write a Resume Headline (With Examples)

Related Articles:

Do Hiring Managers Actually Read Cover Letters?

How to Create a Resume With No Education

Why You Lose When You Lie on Your Resume: Learning From Mina Chang

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How To Submit The Perfect Writing Sample In 2023 (With Examples)

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Find a Job You Really Want In

Writing samples are generally requested if you apply for a writing job. Depending on how instrumental writing is to the job, your writing sample can be a bigger factor in deciding whether or not to hire you than even your resume or cover letter . That means that you should pay at least much attention to it as your resume — if not more.

A good writing sample doesn’t just show that you write well. If you want a writing sample that’ll stand out from the others, you’ll need to make sure to match the tone, style, and quality of the writing that the employer’s looking for. If you’re looking to apply for a writing job or have had a potential employer request a writing sample, then you’re in the right place.

Key Takeaways:

A writing sample shows an example of your past written work or is written in response to a prompt given by an employer.

There are 3 types of writing samples: the portfolio writing sample, the pre-interview requested sample, and the impromptu writing sample.

When providing a sample, research the company ahead of time to make sure your sample matches their needs and tone.

Have someone proofread your samples ahead of submission.

Writing samples are usually requested during a job application, but sometimes they may be requested after an interview.

What is a writing sample?

When do employers request a writing sample, how to choose a writing sample, what if i don’t have a writing sample, writing sample tips, writing sample faq.

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Writing samples are examples of your written work. It can be either a past written work or something that you write up in response to an employer’s request. Most writing samples are either going to be submitted alongside your resume, but a number of hiring managers will request a writing sample after looking over your resume.

There are essentially three types of writing samples if you’re applying for a job:

The portfolio writing sample . Writers are well aware of this request. They’re looking for jobs writing, so they’ve taken some of their best work and pulled it together to represent their skills and style.

Whether your portfolio is online, a paper document, or you have both – these pieces should be your very best stuff. If you’re a new writer, they might be pieces you did in school. If you’re a professional, use your work that appeared in the best-known publications.

The pre-interview requested sample. This is something writers can expect to encounter quite often when they’re applying for jobs. They’ve been selected out of the applicant pool to show how they can write for the company in question.

They’ll typically be given a mock assignment and asked to do the job, or at least a part of it. This shows the hiring manager how your work would fit in with their company.

When you’re given this sort of test, research how the company writes articles or whatever sort of content you’re being asked to write. Matching the tone and style of the company is just as important as high writing quality.

Impromptu writing sample. This type of writing is less common, but it happens. It might be something you encounter if you’re not applying for a writing job, but the employer feels writing is an integral part of the job.

Employers request writing samples to gauge the quality, tone, and style of the writer to see if it fits with the necessary standard and style of their current body of work. Of the three writing sample types, two are requested well before the interview, and one is frequently completed at the interview .

During the job interview. There isn’t much you can do in preparation for an impromptu writing sample. You should have a solid foundation in language, literary comprehension, and grammar.

With the application. Some employers ask for a writing sample in the job posting. They don’t want to see your resume and cover letter without an accompanying writing sample.

As a follow-up. You may find that whether the employer requested a writing sample from the outset or not, they’ll then request a specific writing sample or a tailored sample.

At the interview. This is different than during the job interview because they’re asking you to bring something with you to the interview . Whether it’s a physical writing portfolio or something they’ve specifically asked you to complete.

As your writing sample can have a large impact on the interview process, it’s something you want to consider carefully. There are several factors to consider when selecting your writing sample. Of course you want something that showcases your ability, but you also want one that’s relevant and current.

Match the sample with the job. If at all possible, investigate what style they’re already using. If you’re going to write copy for their website, read what’s already posted and mimic that style. Hiring managers are going to be drawn to a writer that can write in the style the company uses.

Follow the employer’s directions. While this may seem self-explanatory, it requires listening to what the employer asks of you. If they request an email writing sample, give them one. If you don’t have one in your portfolio, write one.

Keep it current. While you may have a writing sample that showcases your writing skills extremely well or is published by a well-known publisher , it likely isn’t the best sample if it isn’t recent. Showing them an old writing sample makes it seem as though you haven’t kept current or kept up with your writing skills.

If you’re asked for multiple samples, you may be able to include an older piece, but make sure that your other samples are up to date.

When it’s not about research. If you’re creating a portfolio, especially an online version, it’s a great idea to show your strengths .

People with broad-based backgrounds need to bank on this and show all of their many writing styles and voices. Writers who have a niche need to highlight their skills there. So the idea is, when it’s not about research, it’s about you.

And don’t forget to be perfect. We shouldn’t have to point this out, but if you’re choosing a writing sample, you want it to be perfect – no spelling or grammar errors. There also shouldn’t be any factual errors.

The answer to this question is simple: write one. Unless the application specifies otherwise, there’s no requirement that the writing sample you submit has to be something you’ve already written.

Look at examples of the type of writing you think will be most effective, be it on the company website, social media posts, or writing examples. Then write something that you think will appeal to the hiring manager. A newly written, relevant sample is in many ways more likely to succeed than something from a portfolio.

There’s a lot that goes into a successful writing sample. You want to make sure it’s up-to-date, relevant, and a showcase of your writing skills. Then there’s the matter of making sure that there aren’t any typos or grammatical errors in it. If you want your writing sample to truly sparkle, here are some tips to help.

Keep a file of your best work. That way, you have something if the request is immediate. Timeliness matters when applying for jobs, and they might not wait a week for you to write something fresh.

Have someone else proofread your writing samples. Sometimes you are so involved in the words that you miss mistakes.

Try to tie your sample to the company’s voice, product line, industry, etc. This is where your research pays off.

Brag about your best work. By including it also.

Be current. A sample that’s ten years old is not going to go over well if you don’t have recent work as well.

Show diversity in style. While you want to customize to their requirements, it doesn’t hurt to let them know if you have some chameleon-like abilities.

Create a pdf and make it look good. A word document is one thing, but a pdf with some graphic design elements behind it can really polish your words and make them look legitimate.

Use the actual publication. If you can, submit the link to your published work. This adds tons of legitimacy and value to your work.

Lean toward the short side of things. You want them to read most of what you’re submitting. This means a 20 -page , in-depth research grant proposal is too much. How about just a sample from that document? You can always let them know that you’d be happy to send the entire document at their request. Otherwise, try to keep your samples to one page or less.

How do you start a writing sample?

To start a writing sample, research the company’s current written content. Pay attention to the tone, style, and reading level of whatever content you would be responsible for writing if hired. If you are writing a fresh sample based on a prompt, be sure to follow instructions carefully regarding word count, formatting, and topic choice.

If you are submitting a portfolio of writing samples, select the ones that best represent your ability to write for this specific employer.

For instance, if you have great writing samples for a travel magazine, but you’re applying for a financial advice website, you might want to lean towards submitting work that somewhat pertains to finance, like budgeting for a trip — even if it isn’t your highest-quality work.

Is a writing sample a cover letter?

No, a writing sample is not a cover letter. A cover letter is written specifically for a job opportunity and describes your relevant experience and interest in the position. A cover letter has two topics — you and the company.

A writing sample isn’t about you or the company (unless the prompt or employer suggestions specify otherwise). A writing sample is either an example of your past written work or a document written for the company in response to a prompt.

What do you do if you don’t have a writing sample?

If you don’t have a writing sample, write one. Although it is more work, it’s important to develop a writing portfolio. Even if your written work doesn’t land you the specific job, you’ll at least have a writing sample ready for the next job you apply for.

If the job states that you may only submit published writing samples, you can still attempt to submit a freshly written one. However, that does qualify as failure to follow instructions and is less likely to result in a job offer.

Should writing samples be sent as PDFs?

Writing samples should be sent in whatever format requested by the employer. If no format is specified, PDF is a fine option for ensuring that formatting will not change between devices. Sending your sample as a Google doc can also be convenient, as it allows for the employer to write comments directly in the file.

If you are submitting a portfolio, you can certainly create a PDF for individual samples, or stitch a few together to create one PDF. Creating a personal website is also a good idea, although it doesn’t allow you to tailor your samples for specific job opportunities.

Do you need a writing sample for a job interview?

If you’re applying for a writing job, then chances are very good that you’ll need a writing sample. However, the majority of jobs aren’t going to require a writing sample. And even if they do require a writing sample, it usually isn’t submitted during the job interview.

Yale University — Guide to Submitting a Writing Sample

Duke University — Writing Sample Guide

Columbia University — Tips on Providing a Quality Writing Sample

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Kristin Kizer is an award-winning writer, television and documentary producer, and content specialist who has worked on a wide variety of written, broadcast, and electronic publications. A former writer/producer for The Discovery Channel, she is now a freelance writer and delighted to be sharing her talents and time with the wonderful Zippia audience.

Denise Bitler has 30+ years of HR experience working in various industries and with all level of employees from hourly through C-suite, as well as company Board Members.She is the founder of Resume-Interview Success, LLC and is an expert in best practices related to resume, cover letter, and Executive bio writing, LinkedIn Profile optimization, job search strategies, and interview coaching.

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Effective Personal Brand Statement Examples and Tips

June 6, 2024

Crafting a personal brand statement is an art. It requires both brevity and clarity while still offering substance and creativity. An effective personal brand statement doesn't just describe what you sell — it crystallizes your core values, unique personality, and the distinct value that you deliver.

A personal brand statement breathes life into the heart and soul of your brand, sparking an emotional connection to transform both your employees and customers into true brand advocates.

Whether you're a growing startup, a multinational corporation, or anything in between, your brand statement shapes how the world, including your own team , perceives your brand.

In the following sections, we’ll go over why brand statements are so vital for companies. We’ll explore real-life examples from companies you know and love, analyze what makes them tick, and provide actionable tips to help you craft your brand declaration.

Ready to ditch those generic marketing phrases and create a brand statement that blows your audiences away? Let’s get started.

What Is a Personal Brand Statement?

Think of a personal brand statement (PBS) as your brand's elevator pitch. It's a concise, impactful declaration that captures the essence of who you are, what you stand for, and the value you offer.

This statement serves as a guiding light for all of your brand communications. It ensures consistency across all touchpoints , from marketing campaigns to social media interactions.

A personal brand statement needs to pack a lot into a brief statement. A strong personal brand statement must:

• Articulate Your Brand’s Identity: Your PBS should encapsulate your brand's core values, beliefs, vision, and mission. It must clearly state what drives your brand and what problems it will solve for its audience. It’s a statement that becomes the foundation of your brand story.
• Connect With Your Target Audience: An effective statement resonates emotionally with your ideal customer. It speaks their language, understands their needs, and positions your brand as a trusted partner in their journey.

Source: REI

• Differentiate Your Brand From Competitors: An ever-crowding marketplace demands a clear differentiation strategy. Highlight your brand’s unique selling proposition –– the specific factors that put you ahead of the rest.
• Capture Your Brand’s Voice: A large part of brand storytelling is expressing a unique personality and tone that makes your brand memorable and authentic.

Now let’s take a look at why a personal brand statement is important.

Why Is a Personal Brand Statement Important?

Crafting a compelling brand PBS has benefits beyond just a memorable tagline for self-promotion. Here’s how it empowers your business:

Stronger Brand Recognition

A clear and consistent PBS builds strong brand equity and brand recognition. Consumers develop a deeper awareness and understanding of your brand when your messaging is unified across all channels, from advertising to customer service.

What your brand represents in the minds of consumers shapes perceptions and establishes a distinct brand image. This brand image ensures that customers remember your unique value proposition when they think of your brand.

Awareness also helps build your employer brand , which is crucial to recruiting (and retaining) top talent. According to Glassdoor, 86% of job seekers research company reviews  before applying for a job. So, it’s important to make a strong, positive impression.

Emotional Connection

The best personal brand statements go beyond functionality and strike a chord with their target audiences. Tapping into emotions helps connect your brand with a customer’s values and aspirations.

This emotional connection is key to creating the desired associations with your brand. Ultimately, it leads to a stronger and more loyal customer base, as well.

Your brand statement isn’t only for external purposes; it’s also a rallying cry for your team. When your employees understand and connect with your brand's core values, they're more likely to become engaged, motivated, and passionate about their work.

It turns them into brand advocates  who organically promote your message in their daily lives and social media channels. A solid brand statement is the foundation of employee advocacy programs, which have been proven to triple a brand’s social media engagement .

Strategic Decision-Making

Apart from being a rallying cry for those who work for your brand, a personal brand statement is also a focal point in decision-making.

From product development to marketing campaigns, a strong core message ensures that your initiatives align with your brand’s principles and image. The personal brand statement is a reminder of why and how to deliver the promised value to your target audience.

Increased Brand Trust

Consistency breeds trust! Being clear and consistent across all communication channels builds reliability with your audience. 81% of consumers say they must trust a brand  to buy from it.

Consumers appreciate transparency and authenticity greatly. A well-defined PBS demonstrates that your brand has an unwavering commitment to stand by what it believes in.

Stronger Networks

A clear brand identity can work wonders for your professional reputation. It can help create stronger networks and opportunities for growth by attracting like-minded partners, collaborators, influencers, and brand advocates.

Personal Brand Statement Examples

Now that we understand the anatomy and significance of a compelling personal brand statement, let's explore some real-life and hypothetical examples to inspire you.

Hypothetical Brand Statements

First, let’s go through some hypothetical brand statements to give you a clear indication of how to include all of the essential elements when starting from scratch.

Professional Personal Brand Statement Examples

Lessons from these two brand statements can be applied to various businesses.

Example 1: "At Acme Consulting, we are passionate problem-solvers dedicated to delivering innovative, data-driven solutions that drive measurable business impact for our clients."

This statement effectively communicates the brand's core value proposition while highlighting the brand's passion and dedication.

Example 2: "Pristine Health is committed to empowering individuals to take control of their well-being through personalized, holistic approaches that nurture the mind, body, and spirit."

This statement positions the brand as a facilitator of personal empowerment and well-being. It emphasizes a holistic approach that addresses the mind, body, and spirit while appealing to an audience that seeks alternative, comprehensive, and personalized approaches to health and wellness.

Creative Personal Brand Statement Examples

These two personal brand statement examples are specific to creative businesses.

Example 1: "Embrace Life Photography captures life's most precious moments with a unique blend of artistry, emotion, and storytelling, creating timeless memories that transcend generations."

This statement effectively conveys the brand's commitment to capturing life's most cherished moments with a creative and emotive approach.

It highlights the artistry and storytelling elements while emphasizing the creation of timeless, generational memories. It’s a statement that appeals emotionally to those seeking something meaningful and long-lasting.

Example 2: "Avant-Garde Fashion is a bold, boundary-pushing brand that challenges conventions and inspires self-expression through cutting-edge designs that celebrate individuality and empowerment."

This statement positions the brand as a bold, forward-thinking force in fashion. It signals the challenging of traditional norms through innovative and individualistic designs. It appeals to customers who view fashion as a means of personal expression and empowerment.

Real-Life Brand Statements

Let's dissect some real-life brand statements from successful companies to learn why they’re so effective. It’s important to note that many of these statements have also changed several times over the years.

As you’ll see in the four examples below, it’s common practice to not explicitly delineate your brand statement publicly. Instead, it is included alongside the rest of your brand positioning. Many of the following statements have not been declared as the ‘official’ brand statement.

Source: Slack

Brand Statement: “Slack is a messaging app for business  that connects people to the information that they need. By bringing people together to work as one unified team, Slack transforms the way that organizations communicate.”

Why This Statement Works:

• It clearly defines its product (‘messaging app for business’) and its core benefit (‘connects people to the information they need’).
• It emphasizes how Slack solves a common pain point for businesses (fragmented communication).
• The statement goes beyond functionality and highlights the transformative power of its product (‘transforms the way organizations communicate’).

2. Patagonia

Source: Patagonia

Brand Statement: “ Patagonia’s mission  is to build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.”

• The statement prioritizes its core values: quality products, environmental responsibility, and activism.
• It outlines a clear mission statement — ‘cause no unnecessary harm’ and ‘implement solutions’ — that goes beyond simply stating a goal.
• It sets Patagonia apart by positioning itself as an environmentally conscious brand with a purpose beyond profit.

Source: Tesla

Brand Statement: “ Accelerating the World's Transition  to Sustainable Energy.”

• It’s simple and direct. It clearly communicates the company’s mission.
• The statement emphasizes the broad reach of its mission, aiming to influence the entire world, not just a specific market.
• It can be validated by their focus on reducing carbon dioxide (CO2) in the atmosphere.

Source: Zoom

Brand Statement: “At Zoom , we help people connect, collaborate, and get more work done, together.”

• Zoom's statement focuses on the benefits users gain from its product: connecting, collaborating, and increasing productivity.
• The use of verbs like ‘connect’ and ‘get more done’ creates a sense of action and achievement.

How GaggleAMP Helps Promote Personal Brand Statements

Ultimately, a personal brand statement drives brand loyalty, advocacy, and long-term success. However, a powerful personal brand statement won’t have an impact on your marketing efforts if you’re lacking brand awareness. Without brand awareness, the odds of your target audience being aware of your brand, let alone your personal branding statement, will be slim.

This is where GaggleAMP  steps in. Our platform helps you bring your team together, quickly and effectively. Our employee advocacy tool optimizes and streamlines your employee advocacy program  and amplifies your brand’s voice on social media.

And, it’s more achievable than you might assume! Did you know that 72% of employees are willing to post company content  from their personal accounts if the content is written for them? This is just one of the many functions that GaggleAMP can successfully help you execute.

Schedule a demo today  to see how GaggleAMP can help you boost your brand awareness and spread your personal brand statement.

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