example of title of research study

1000+ FREE Research Topics & Title Ideas

Select your area of interest to view a collection of potential research topics and ideas.

Or grab the full list 📋 (for free)

PS – You can also check out our free topic ideation webinar for more ideas

How To Find A Research Topic

If you’re struggling to get started, this step-by-step video tutorial will help you find the perfect research topic.

Research Topic FAQs

What (exactly) is a research topic.

A research topic is the subject of a research project or study – for example, a dissertation or thesis. A research topic typically takes the form of a problem to be solved, or a question to be answered.

A good research topic should be specific enough to allow for focused research and analysis. For example, if you are interested in studying the effects of climate change on agriculture, your research topic could focus on how rising temperatures have impacted crop yields in certain regions over time.

To learn more about the basics of developing a research topic, consider our free research topic ideation webinar.

What constitutes a good research topic?

A strong research topic comprises three important qualities : originality, value and feasibility.

• Originality – a good topic explores an original area or takes a novel angle on an existing area of study.
• Value – a strong research topic provides value and makes a contribution, either academically or practically.
• Feasibility – a good research topic needs to be practical and manageable, given the resource constraints you face.

To learn more about what makes for a high-quality research topic, check out this post .

What's the difference between a research topic and research problem?

A research topic and a research problem are two distinct concepts that are often confused. A research topic is a broader label that indicates the focus of the study , while a research problem is an issue or gap in knowledge within the broader field that needs to be addressed.

To illustrate this distinction, consider a student who has chosen “teenage pregnancy in the United Kingdom” as their research topic. This research topic could encompass any number of issues related to teenage pregnancy such as causes, prevention strategies, health outcomes for mothers and babies, etc.

Within this broad category (the research topic) lies potential areas of inquiry that can be explored further – these become the research problems . For example:

• What factors contribute to higher rates of teenage pregnancy in certain communities?
• How do different types of parenting styles affect teen pregnancy rates?
• What interventions have been successful in reducing teenage pregnancies?

Simply put, a key difference between a research topic and a research problem is scope ; the research topic provides an umbrella under which multiple questions can be asked, while the research problem focuses on one specific question or set of questions within that larger context.

How can I find potential research topics for my project?

There are many steps involved in the process of finding and choosing a high-quality research topic for a dissertation or thesis. We cover these steps in detail in this video (also accessible below).

How can I find quality sources for my research topic?

Finding quality sources is an essential step in the topic ideation process. To do this, you should start by researching scholarly journals, books, and other academic publications related to your topic. These sources can provide reliable information on a wide range of topics. Additionally, they may contain data or statistics that can help support your argument or conclusions.

Identifying Relevant Sources

When searching for relevant sources, it’s important to look beyond just published material; try using online databases such as Google Scholar or JSTOR to find articles from reputable journals that have been peer-reviewed by experts in the field.

You can also use search engines like Google or Bing to locate websites with useful information about your topic. However, be sure to evaluate any website before citing it as a source—look for evidence of authorship (such as an “About Us” page) and make sure the content is up-to-date and accurate before relying on it.

Evaluating Sources

Once you’ve identified potential sources for your research project, take some time to evaluate them thoroughly before deciding which ones will best serve your purpose. Consider factors such as author credibility (are they an expert in their field?), publication date (is the source current?), objectivity (does the author present both sides of an issue?) and relevance (how closely does this source relate to my specific topic?).

By researching the current literature on your topic, you can identify potential sources that will help to provide quality information. Once you’ve identified these sources, it’s time to look for a gap in the research and determine what new knowledge could be gained from further study.

How can I find a good research gap?

Finding a strong gap in the literature is an essential step when looking for potential research topics. We explain what research gaps are and how to find them in this post.

How should I evaluate potential research topics/ideas?

When evaluating potential research topics, it is important to consider the factors that make for a strong topic (we discussed these earlier). Specifically:

• Originality
• Feasibility

So, when you have a list of potential topics or ideas, assess each of them in terms of these three criteria. A good topic should take a unique angle, provide value (either to academia or practitioners), and be practical enough for you to pull off, given your limited resources.

Finally, you should also assess whether this project could lead to potential career opportunities such as internships or job offers down the line. Make sure that you are researching something that is relevant enough so that it can benefit your professional development in some way. Additionally, consider how each research topic aligns with your career goals and interests; researching something that you are passionate about can help keep motivation high throughout the process.

How can I assess the feasibility of a research topic?

When evaluating the feasibility and practicality of a research topic, it is important to consider several factors.

First, you should assess whether or not the research topic is within your area of competence. Of course, when you start out, you are not expected to be the world’s leading expert, but do should at least have some foundational knowledge.

Time commitment

When considering a research topic, you should think about how much time will be required for completion. Depending on your field of study, some topics may require more time than others due to their complexity or scope.

Additionally, if you plan on collaborating with other researchers or institutions in order to complete your project, additional considerations must be taken into account such as coordinating schedules and ensuring that all parties involved have adequate resources available.

Resources needed

It’s also critically important to consider what type of resources are necessary in order to conduct the research successfully. This includes physical materials such as lab equipment and chemicals but can also include intangible items like access to certain databases or software programs which may be necessary depending on the nature of your work. Additionally, if there are costs associated with obtaining these materials then this must also be factored into your evaluation process.

Potential risks

It’s important to consider the inherent potential risks for each potential research topic. These can include ethical risks (challenges getting ethical approval), data risks (not being able to access the data you’ll need), technical risks relating to the equipment you’ll use and funding risks (not securing the necessary financial back to undertake the research).

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200+ Research Title Ideas To Explore In 2024

Choosing a compelling research title is a critical step in the research process, as it serves as the gateway to capturing the attention of readers and potential collaborators. A well-crafted research title not only encapsulates the essence of your study but also entices readers to delve deeper into your work. 

In this blog post, we will explore the significance of research title ideas, the characteristics of an effective title, strategies for generating compelling titles, examples of successful titles, common pitfalls to avoid, the importance of iterative refinement, and ethical considerations in title creation.

Characteristics of a Good Research Title

Table of Contents

Clarity and Precision

A good research title should communicate the core idea of your study clearly and precisely. Avoid vague or overly complex language that might confuse readers.

Relevance to the Research Topic

Ensure that your title accurately reflects the content and focus of your research. It should provide a clear indication of what readers can expect from your study.

Conciseness and Avoidance of Ambiguity

Keep your title concise and to the point. Avoid unnecessary words or phrases that may add ambiguity. Aim for clarity and directness to make your title more impactful.

Use of Keywords

Incorporating relevant keywords in your title can enhance its visibility and accessibility. Consider the terms that researchers in your field are likely to search for and integrate them into your title.

Reflecting the Research Methodology or Approach

If your research employs a specific methodology or approach, consider incorporating that information into your title. This helps set expectations for readers and indicates the uniqueness of your study.

What are the Strategies for Generating Research Title Ideas?

• Brainstorming
• Individual Brainstorming: Set aside time to generate title ideas on your own. Consider different angles, perspectives, and aspects of your research.
• Group Brainstorming: Collaborate with peers or mentors to gather diverse perspectives and insights. Group brainstorming can lead to innovative and multidimensional title ideas.
• Keyword Analysis
• Identifying Key Terms and Concepts: Break down your research into key terms and concepts. These will form the foundation of your title.
• Exploring Synonyms and Related Terms: Expand your search by exploring synonyms and related terms. This can help you discover alternative ways to express your research focus.
• Literature Review
• Examining Existing Titles in the Field: Review titles of relevant studies in your field to identify common patterns and effective strategies.
• Analyzing Successful Titles for Inspiration: Analyze successful research titles to understand what makes them stand out. Look for elements that resonate with your own research.
• Consultation with Peers and Mentors
• Seek feedback from peers and mentors during the title creation process. External perspectives can offer valuable insights and help refine your ideas.
• Use of Online Tools and Title Generators
• Explore online tools and title generators designed to aid in the generation of creative and relevant research titles. While these tools can be helpful, exercise discretion and ensure the generated titles align with the essence of your research.

200+ Research Title Ideas: Category-Wise

Technology and computer science.

• “Cybersecurity Measures in the Age of Quantum Computing”
• “Machine Learning Applications for Predictive Maintenance”
• “The Impact of Augmented Reality on Learning Outcomes”
• “Blockchain Technology: Enhancing Supply Chain Transparency”
• “Human-Computer Interaction in Virtual Reality Environments”

Environmental Science and Sustainability

• “Evaluating the Efficacy of Green Infrastructure in Urban Areas”
• “Climate Change Resilience Strategies for Coastal Communities”
• “Biodiversity Conservation in Tropical Rainforests”
• “Renewable Energy Adoption in Developing Economies”
• “Assessing the Environmental Impact of Plastic Alternatives”

Health and Medicine

• “Precision Medicine Approaches in Cancer Treatment”
• “Mental Health Interventions for Youth in Urban Settings”
• “Telemedicine: Bridging Gaps in Rural Healthcare Access”
• “The Role of Gut Microbiota in Metabolic Disorders”
• “Ethical Considerations in Genetic Editing Technologies”

Social Sciences and Psychology

• “Social Media Influence on Body Image Perception”
• “Impact of Cultural Diversity on Team Performance”
• “Psychological Resilience in the Face of Global Crises”
• “Parental Involvement and Academic Achievement in Adolescents”
• “Exploring the Dynamics of Online Communities and Identity”

Business and Economics

• “Sustainable Business Practices and Consumer Behavior”
• “The Role of Big Data in Financial Decision-Making”
• “Entrepreneurship and Innovation in Emerging Markets”
• “Corporate Social Responsibility and Brand Loyalty”
• “Economic Implications of Remote Work Adoption”

Education and Pedagogy

• “Inclusive Education Models for Diverse Learning Needs”
• “Gamification in STEM Education: A Comparative Analysis”
• “Online Learning Effectiveness in Higher Education”
• “Teacher Training for Integrating Technology in Classrooms”
• “Assessment Strategies for Measuring Critical Thinking Skills”

Psychology and Behavior

• “The Influence of Social Media on Adolescent Well-being”
• “Cognitive Biases in Decision-Making: A Cross-Cultural Study”
• “The Role of Empathy in Conflict Resolution”
• “Positive Psychology Interventions for Workplace Satisfaction”
• “Exploring the Relationship Between Sleep Patterns and Mental Health”

Biology and Genetics

• “Genetic Markers for Predisposition to Neurodegenerative Diseases”
• “CRISPR-Cas9 Technology: Ethical Implications and Future Prospects”
• “Evolutionary Adaptations in Response to Environmental Changes”
• “Understanding the Microbiome’s Impact on Immune System Function”
• “Epigenetic Modifications and Their Role in Disease Development”

Urban Planning and Architecture

• “Smart Cities: Balancing Technological Innovation and Privacy”
• “Revitalizing Urban Spaces: Community Engagement in Design”
• “Sustainable Architecture: Integrating Nature into Urban Designs”
• “Transit-Oriented Development and Its Impact on City Dynamics”
• “Assessing the Cultural Significance of Urban Landscapes”

Linguistics and Communication

• “The Influence of Language on Cross-Cultural Communication”
• “Language Development in Multilingual Environments”
• “The Impact of Nonverbal Communication on Interpersonal Relationships”
• “Digital Communication and the Evolution of Language”
• “Language Processing in Bilingual Individuals: A Neuroscientific Approach”

Political Science and International Relations

• “The Role of Social Media in Political Mobilization”
• “Global Governance in the Era of Transnational Challenges”
• “Human Rights and the Ethics of Intervention in International Affairs”
• “Political Polarization: Causes and Consequences”
• “Climate Change Diplomacy: Assessing International Agreements”

Physics and Astronomy

• “Dark Matter: Unraveling the Mysteries of the Universe”
• “Quantum Entanglement and Its Potential Applications”
• “The Search for Exoplanets in Habitable Zones”
• “Astrophysical Phenomena: Exploring Black Holes and Neutron Stars”
• “Advancements in Quantum Computing Algorithms”

Education Technology (EdTech)

• “Adaptive Learning Platforms: Personalizing Education for Every Student”
•  “The Impact of Virtual Reality Simulations on STEM Education”
• “E-Learning Accessibility for Students with Disabilities”
• “Gamified Learning: Enhancing Student Engagement and Retention”
• “Digital Literacy Education: Navigating the Information Age”

Sociology and Anthropology

• “Cultural Shifts in Modern Society: An Anthropological Exploration”
• “Social Movements in the Digital Age: Activism and Connectivity”
• “Gender Roles and Equality: A Cross-Cultural Perspective”
•  “Urbanization and Its Effects on Traditional Societal Structures”
• “Cultural Appropriation: Understanding Boundaries and Respect”

Materials Science and Engineering

• “Nanostructured Materials: Innovations in Manufacturing and Applications”
•  “Biodegradable Polymers: Towards Sustainable Packaging Solutions”
• “Materials for Energy Storage: Advancements and Challenges”
• “Smart Materials in Healthcare: From Diagnosis to Treatment”
• “Robust Coatings for Extreme Environments: Applications in Aerospace”

History and Archaeology

• “Digital Reconstruction of Historical Sites: Preserving the Past”
• “Trade Routes in Ancient Civilizations: A Comparative Study”
• “Archaeogenetics: Unraveling Human Migrations Through DNA Analysis”
• “Historical Linguistics: Tracing Language Evolution Over Millennia”
• “The Archaeology of Conflict: Studying War through Artifacts”

Marketing and Consumer Behavior

• “Influencer Marketing: Impact on Consumer Trust and Purchasing Decisions”
• “The Role of Brand Storytelling in Consumer Engagement”
• “E-commerce Personalization Strategies: Balancing Customization and Privacy”
• “Cross-Cultural Marketing: Adapting Campaigns for Global Audiences”
• “Consumer Perceptions of Sustainable Products: A Market Analysis”

Neuroscience and Cognitive Science

• “Neuroplasticity and Cognitive Rehabilitation: Implications for Therapy”
• “The Neuroscience of Decision-Making: Insights from Brain Imaging”
• “Cognitive Aging: Understanding Memory Decline and Cognitive Resilience”
• “The Role of Neurotransmitters in Emotional Regulation”
• “Neuroethical Considerations in Brain-Computer Interface Technologies”

Public Health and Epidemiology

• “Epidemiological Trends in Infectious Diseases: Lessons from Global Outbreaks”
• “Public Health Interventions for Reducing Non-Communicable Diseases”
• “Health Disparities Among Marginalized Communities: Addressing the Gaps”
• “The Impact of Climate Change on Vector-Borne Diseases”
• “Community-Based Approaches to Promoting Health Equity”

Robotics and Automation

• “Human-Robot Collaboration in Manufacturing: Enhancing Productivity and Safety”
• “Autonomous Vehicles: Navigating the Path to Mainstream Adoption”
• “Soft Robotics: Engineering Flexibility for Real-World Applications”
• “Ethical Considerations in the Development of AI-powered Robotics”
• “Bio-Inspired Robotics: Learning from Nature to Enhance Machine Intelligence”

Literature and Literary Criticism

• “Postcolonial Narratives: Deconstructing Power Structures in Literature”
• “Digital Storytelling Platforms: Changing the Landscape of Narrative Arts”
• “Literature and Cultural Identity: Exploring Representations in Global Contexts”
• “Eco-Critical Perspectives in Contemporary Literature”
• “Feminist Literary Criticism: Reinterpreting Classic Texts Through a New Lens”

Chemistry and Chemical Engineering

• “Green Chemistry: Sustainable Approaches to Chemical Synthesis”
• “Nanomaterials for Drug Delivery: Innovations in Biomedical Applications”
• “Chemical Process Optimization: Towards Energy-Efficient Production”
• “The Chemistry of Taste: Molecular Insights into Food Flavors”
•  “Catalytic Converters: Advancements in Pollution Control Technologies”

Cultural Studies and Media

• “Media Representations of Social Movements: Framing and Impact”
• “Pop Culture and Identity: Exploring Trends in a Globalized World”
• “The Influence of Social Media on Political Discourse”
• “Reality Television and Perceptions of Reality: A Cultural Analysis”
• “Media Literacy Education: Navigating the Digital Information Age”

Astronomy and Astrophysics

• “Gravitational Waves: Probing the Cosmos for New Discoveries”
• “The Life Cycle of Stars: From Birth to Supernova”
•  “Astrobiology: Searching for Extraterrestrial Life in the Universe”
• “Dark Energy and the Accelerating Expansion of the Universe”
• “Cosmic Microwave Background: Insights into the Early Universe”

Social Work and Community Development

• “Community-Based Mental Health Interventions: A Social Work Perspective”
• “Youth Empowerment Programs: Fostering Resilience in Vulnerable Communities”
• “Social Justice Advocacy in Contemporary Social Work Practice”
• “Intersectionality in Social Work: Addressing the Complex Needs of Individuals”
• “The Role of Technology in Enhancing Social Services Delivery”

Artificial Intelligence and Ethics

• “Ethical Considerations in AI Decision-Making: Balancing Autonomy and Accountability”
• “Bias and Fairness in Machine Learning Algorithms: A Critical Examination”
•  “Explainable AI: Bridging the Gap Between Complexity and Transparency”
• “The Social Implications of AI-Generated Content: Challenges and Opportunities”
• “AI and Personal Privacy: Navigating the Ethical Dimensions of Data Usage”

Linguistics and Computational Linguistics

• “Natural Language Processing: Advancements in Understanding Human Communication”
• “Multilingualism in the Digital Age: Challenges and Opportunities”
•  “Cognitive Linguistics: Exploring the Relationship Between Language and Thought”
• “Speech Recognition Technologies: Applications in Everyday Life”
• “Syntax and Semantics: Unraveling the Structure of Language”

Geology and Earth Sciences

• “Geological Hazards Assessment in Urban Planning: A Case Study”
• “Paleoclimatology: Reconstructing Past Climate Patterns for Future Predictions”
• “Geomorphological Processes in Coastal Landscapes: Implications for Conservation”
• “Volcanic Activity Monitoring: Early Warning Systems and Mitigation Strategies”
• “The Impact of Human Activities on Soil Erosion: An Ecological Perspective”

Political Economy and Global Governance

• “Global Trade Agreements: Assessing Economic Impacts and Equity”
• “Political Economy of Energy Transition: Policies and Socioeconomic Effects”
• “The Role of International Organizations in Global Governance”
• “Financial Inclusion and Economic Development: A Comparative Analysis”
•  “The Political Economy of Pandemics: Governance and Crisis Response”

Food Science and Nutrition

• “Nutrigenomics: Personalized Nutrition for Optimal Health”
• “Functional Foods: Exploring Health Benefits Beyond Basic Nutrition”
• “Sustainable Food Production: Innovations in Agriculture and Aquaculture”
•  “Dietary Patterns and Mental Health: A Comprehensive Review”
• “Food Allergies and Sensitivities: Mechanisms and Management Strategies”

Sociology and Technology

• “Digital Inequalities: Examining Access and Usage Patterns Across Demographics”
• “The Impact of Social Media on Social Capital and Community Building”
• “Technological Surveillance and Privacy Concerns: A Sociological Analysis”
• “Virtual Communities: An Exploration of Identity Formation in Online Spaces”
• “The Social Dynamics of Online Activism: Mobilization and Participation”

Materials Science and Nanotechnology

• “Nanomaterials for Biomedical Imaging: Enhancing Diagnostic Precision”
• “Self-Healing Materials: Advances in Sustainable and Resilient Infrastructure”
• “Smart Textiles: Integrating Nanotechnology for Enhanced Functionality”
• “Multifunctional Nanoparticles in Drug Delivery: Targeted Therapies and Beyond”
• “Nanocomposites for Energy Storage: Engineering Efficient Capacitors”

Communication and Media Studies

• “Media Convergence: The Evolution of Content Delivery in the Digital Age”
• “The Impact of Social Media Influencers on Consumer Behavior”
• “Crisis Communication in a Hyperconnected World: Lessons from Global Events”
• “Media Framing of Environmental Issues: A Comparative Analysis”
• “Digital Detox: Understanding Media Consumption Patterns and Well-being”

Developmental Psychology

• “Early Childhood Attachment and Its Long-Term Impact on Adult Relationships”
• “Cognitive Development in Adolescence: Challenges and Opportunities”
• “Parenting Styles and Academic Achievement: A Cross-Cultural Perspective”
• “Identity Formation in Emerging Adulthood: The Role of Social Influences”
• “Interventions for Promoting Resilience in At-Risk Youth Populations”

Aerospace Engineering

• “Advancements in Aerodynamics: Redefining Flight Efficiency”
• “Space Debris Management: Mitigating Risks in Earth’s Orbit”
• “Aerodynamic Design Optimization for Supersonic Flight”
• “Hypersonic Propulsion Technologies: Pushing the Boundaries of Speed”
• “Materials for Space Exploration: Engineering Solutions for Harsh Environments”

Political Psychology

• “Political Polarization and Public Opinion: Exploring Cognitive Biases”
• “Leadership Styles and Public Perception: A Psychological Analysis”
• “Nationalism and Identity: Psychological Factors Shaping Political Beliefs”
• “The Influence of Emotional Appeals in Political Communication”
• “Crisis Leadership: The Psychological Dynamics of Decision-Making in Times of Uncertainty”

Marine Biology and Conservation

• “Coral Reef Restoration: Strategies for Biodiversity Conservation”
• “Ocean Plastic Pollution: Assessing Impacts on Marine Ecosystems”
• “Marine Mammal Communication: Insights from Bioacoustics”
• “Sustainable Fisheries Management: Balancing Ecological and Economic Concerns”
• “The Role of Mangrove Ecosystems in Coastal Resilience”

Artificial Intelligence and Creativity

• “Generative AI in Creative Industries: Challenges and Innovations”
• “AI-Enhanced Creativity Tools: Empowering Artists and Designers”
• “Machine Learning for Music Composition: Bridging Art and Technology”
• “Creative AI in Film and Entertainment: Transforming Storytelling”
• “Ethical Considerations in AI-Generated Art and Content”

Cultural Anthropology

• “Cultural Relativism in Anthropological Research: Opportunities and Challenges”
• “Rituals and Symbolism: Unraveling Cultural Practices Across Societies”
• “Migration and Cultural Identity: An Ethnographic Exploration”
• “Material Culture Studies: Understanding Societies through Objects”
• “Indigenous Knowledge Systems: Preserving and Promoting Cultural Heritage”

Quantum Computing and Information Science

• “Quantum Information Processing: Algorithms and Applications”
• “Quantum Cryptography: Securing Communication in the Quantum Era”
•  “Quantum Machine Learning: Enhancing AI through Quantum Computing”
• “Quantum Computing in Finance: Opportunities and Challenges”
• “Quantum Internet: Building the Next Generation of Information Networks”

Public Policy and Urban Planning

• “Smart Cities and Inclusive Urban Development: A Policy Perspective”
• “Public-Private Partnerships in Infrastructure Development: Lessons Learned”
• “The Impact of Transportation Policies on Urban Mobility Patterns”
• “Housing Affordability: Policy Approaches to Addressing Urban Challenges”
• “Data-Driven Decision-Making in Urban Governance: Opportunities and Risks”

Gerontology and Aging Studies

• “Healthy Aging Interventions: Promoting Quality of Life in Older Adults”
• “Social Isolation and Mental Health in Aging Populations: Interventions and Support”
• “Technology Adoption Among Older Adults: Bridging the Digital Divide”
• “End-of-Life Decision-Making: Ethical Considerations and Legal Frameworks”
• “Cognitive Resilience in Aging: Strategies for Maintaining Mental Sharpness”

Examples of Effective Research Titles

Illustrative Examples from Various Disciplines

Here are examples of effective research titles from different disciplines:

• “Unlocking the Mysteries of Neural Plasticity: A Multidisciplinary Approach”
• “Sustainable Urban Development: Integrating Environmental and Social Perspectives”
• “Quantum Computing: Navigating the Path to Practical Applications”

Analysis of What Makes Each Title Effective

• Clear indication of the research focus.
• Inclusion of key terms relevant to the field.
• Incorporation of a multidisciplinary or integrated approach where applicable.

Common Pitfalls to Avoid in Research Title Creation

A. Vagueness and Ambiguity

Vague or ambiguous titles can deter readers from engaging with your research. Ensure your title is straightforward and leaves no room for misinterpretation.

B. Overuse of Jargon

While technical terms are essential, excessive jargon can alienate readers who may not be familiar with the specific terminology. Strike a balance between precision and accessibility.

C. Lack of Alignment with Research Objectives

Your title should align seamlessly with the objectives and findings of your research. Avoid creating titles that misrepresent the core contributions of your study.

D. Lengthy and Complicated Titles

Lengthy titles can be overwhelming and may not effectively convey the essence of your research. Aim for brevity while maintaining clarity and informativeness.

E. Lack of Creativity and Engagement

A bland title may not capture the interest of potential readers. Inject creativity where appropriate and strive to create a title that sparks curiosity.

Ethical Considerations in Research Title Creation

• Avoiding Sensationalism and Misleading Titles

Ensure that your title accurately represents the content of your research. Avoid sensationalism or misleading language that may compromise the integrity of your work.

• Ensuring Accuracy and Integrity in Representing Research Content

Your title should uphold the principles of accuracy and integrity. Any claims or implications in the title should be supported by the actual findings of your research.

Crafting a captivating research title is a nuanced process that requires careful consideration of various factors. From clarity and relevance to creativity and ethical considerations, each element plays a crucial role in the success of your title. 

By following the outlined strategies and avoiding common pitfalls for research title ideas, researchers can enhance the visibility and impact of their work, contributing to the broader scholarly conversation. Remember, your research title is the first impression readers have of your work, so make it count.

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How to Make a Research Paper Title with Examples

What is a research paper title and why does it matter?

A research paper title summarizes the aim and purpose of your research study. Making a title for your research is one of the most important decisions when writing an article to publish in journals. The research title is the first thing that journal editors and reviewers see when they look at your paper and the only piece of information that fellow researchers will see in a database or search engine query. Good titles that are concise and contain all the relevant terms have been shown to increase citation counts and Altmetric scores .

Therefore, when you title research work, make sure it captures all of the relevant aspects of your study, including the specific topic and problem being investigated. It also should present these elements in a way that is accessible and will captivate readers. Follow these steps to learn how to make a good research title for your work.

How to Make a Research Paper Title in 5 Steps

You might wonder how you are supposed to pick a title from all the content that your manuscript contains—how are you supposed to choose? What will make your research paper title come up in search engines and what will make the people in your field read it? 

In a nutshell, your research title should accurately capture what you have done, it should sound interesting to the people who work on the same or a similar topic, and it should contain the important title keywords that other researchers use when looking for literature in databases. To make the title writing process as simple as possible, we have broken it down into 5 simple steps.

Step 1: Answer some key questions about your research paper

What does your paper seek to answer and what does it accomplish? Try to answer these questions as briefly as possible. You can create these questions by going through each section of your paper and finding the MOST relevant information to make a research title.

Step 2: Identify research study keywords

Now that you have answers to your research questions, find the most important parts of these responses and make these your study keywords. Note that you should only choose the most important terms for your keywords–journals usually request anywhere from 3 to 8 keywords maximum.

Step 3: Research title writing: use these keywords

“We employed a case study of 60 liver transplant patients around the US aged 20-50 years to assess how waiting list volume affects the outcomes of liver transplantation in patients; results indicate a positive correlation between increased waiting list volume and negative prognosis after the transplant procedure.”

The sentence above is clearly much too long for a research paper title. This is why you will trim and polish your title in the next two steps.

Step 4: Create a working research paper title

To create a working title, remove elements that make it a complete “sentence” but keep everything that is important to what the study is about. Delete all unnecessary and redundant words that are not central to the study or that researchers would most likely not use in a database search.

“ We employed a case study of 60 liver transplant patients around the US aged 20-50 years to assess how the waiting list volume affects the outcome of liver transplantation in patients ; results indicate a positive correlation between increased waiting list volume and a negative prognosis after transplant procedure ”

Now shift some words around for proper syntax and rephrase it a bit to shorten the length and make it leaner and more natural. What you are left with is:

“A case study of 60 liver transplant patients around the US aged 20-50 years assessing the impact of waiting list volume on outcome of transplantation and showing a positive correlation between increased waiting list volume and a negative prognosis” (Word Count: 38)

This text is getting closer to what we want in a research title, which is just the most important information. But note that the word count for this working title is still 38 words, whereas the average length of published journal article titles is 16 words or fewer. Therefore, we should eliminate some words and phrases that are not essential to this title.

Step 5: Remove any nonessential words and phrases from your title

Because the number of patients studied and the exact outcome are not the most essential parts of this paper, remove these elements first:

 “A case study of 60 liver transplant patients around the US aged 20-50 years assessing the impact of waiting list volume on outcomes of transplantation and showing a positive correlation between increased waiting list volume and a negative prognosis” (Word Count: 19)

In addition, the methods used in a study are not usually the most searched-for keywords in databases and represent additional details that you may want to remove to make your title leaner. So what is left is:

“Assessing the impact of waiting list volume on outcome and prognosis in liver transplantation patients” (Word Count: 15)

In this final version of the title, one can immediately recognize the subject and what objectives the study aims to achieve. Note that the most important terms appear at the beginning and end of the title: “Assessing,” which is the main action of the study, is placed at the beginning; and “liver transplantation patients,” the specific subject of the study, is placed at the end.

This will aid significantly in your research paper title being found in search engines and database queries, which means that a lot more researchers will be able to locate your article once it is published. In fact, a 2014 review of more than 150,000 papers submitted to the UK’s Research Excellence Framework (REF) database found the style of a paper’s title impacted the number of citations it would typically receive. In most disciplines, articles with shorter, more concise titles yielded more citations.

Adding a Research Paper Subtitle

If your title might require a subtitle to provide more immediate details about your methodology or sample, you can do this by adding this information after a colon:

“ : a case study of US adult patients ages 20-25”

If we abide strictly by our word count rule this may not be necessary or recommended. But every journal has its own standard formatting and style guidelines for research paper titles, so it is a good idea to be aware of the specific journal author instructions , not just when you write the manuscript but also to decide how to create a good title for it.

Research Paper Title Examples

The title examples in the following table illustrate how a title can be interesting but incomplete, complete by uninteresting, complete and interesting but too informal in tone, or some other combination of these. A good research paper title should meet all the requirements in the four columns below.

Tips on Formulating a Good Research Paper Title

In addition to the steps given above, there are a few other important things you want to keep in mind when it comes to how to write a research paper title, regarding formatting, word count, and content:

• Write the title after you’ve written your paper and abstract
• Include all of the essential terms in your paper
• Keep it short and to the point (~16 words or fewer)
• Avoid unnecessary jargon and abbreviations
• Use keywords that capture the content of your paper
• Never include a period at the end—your title is NOT a sentence

Research Paper Writing Resources

We hope this article has been helpful in teaching you how to craft your research paper title. But you might still want to dig deeper into different journal title formats and categories that might be more suitable for specific article types or need help with writing a cover letter for your manuscript submission.

In addition to getting English proofreading services , including paper editing services , before submission to journals, be sure to visit our academic resources papers. Here you can find dozens of articles on manuscript writing, from drafting an outline to finding a target journal to submit to.

6 Important Tips on Writing a Research Paper Title

When you are searching for a research study on a particular topic, you probably notice that articles with interesting, descriptive research titles draw you in. By contrast, research paper titles that are not descriptive are usually passed over, even though you may write a good research paper with interesting contents. This shows the importance of coming up with a good title for your research paper when drafting your own manuscript.

Importance of a Research Title

The research title plays a crucial role in the research process, and its importance can be summarized as follows:

Why do Research Titles Matter?

Before we look at how to title a research paper, let’s look at a research title example that illustrates why a good research paper should have a strong title.

Imagine that you are researching meditation and nursing, and you want to find out if any studies have shown that meditation makes nurses better communicators.  You conduct a keyword search using the keywords “nursing”, “communication”, and “meditation.” You come up with results that have the following titles:

• Benefits of Meditation for the Nursing Profession: A Quantitative Investigation
• Why Mindful Nurses Make the Best Communicators
• Meditation Gurus
• Nurses on the Move: A Quantitative Report on How Meditation Can Improve Nurse Performance

All four of these research paper titles may describe very similar studies—they could even be titles for the same study! As you can see, they give very different impressions.

• Title 1 describes the topic and the method of the study but is not particularly catchy.
• Title 2 partly describes the topic, but does not give any information about the method of the study—it could simply be a theoretical or opinion piece.
• Title 3 is somewhat catchier but gives almost no information at all about the article.
• Title 4 begins with a catchy main title and is followed by a subtitle that gives information about the content and method of the study.

As we will see, Title 4 has all the characteristics of a good research title.

Characteristics of a Good Research Title

According to rhetoric scholars Hairston and Keene, making a good title for a paper involves ensuring that the title of the research accomplishes four goals as mentioned below:

• It should predict the content of the research paper .
• It should be interesting to the reader .
• It should reflect the tone of the writing .
• It should contain important keywords that will make it easier to be located during a keyword search.

Let’s return to the examples in the previous section to see how to make a research title.

As you can see in the table above, only one of the four example titles fulfills all of the criteria of a suitable research paper title.

Related: You’ve chosen your study topic, but having trouble deciding where to publish it? Here’s a comprehensive course to help you identify the right journal .

Tips for Writing an Effective Research Paper Title

When writing a research title, you can use the four criteria listed above as a guide. Here are a few other tips you can use to make sure your title will be part of the recipe for an effective research paper :

• Make sure your research title describes (a) the topic, (b) the method, (c) the sample, and (d) the results of your study. You can use the following formula:

[ Result ]: A [ method ] study of [ topic ] among [ sample ] Example : Meditation makes nurses perform better: a qualitative study of mindfulness meditation among German nursing students

• Avoid unnecessary words and jargons. Keep the title statement as concise as possible. You want a title that will be comprehensible even to people who are not experts in your field. Check our article for a detailed list of things to avoid when writing an effective research title .
• Make sure your title is between 5 and 15 words in length.
• If you are writing a title for a university assignment or for a particular academic journal, verify that your title conforms to the standards and requirements for that outlet. For example, many journals require that titles fall under a character limit, including spaces. Many universities require that titles take a very specific form, limiting your creativity.
• Use a descriptive phrase to convey the purpose of your research efficiently.
• Most importantly, use critical keywords in the title to increase the discoverability of your article.

Resources for Further Reading

In addition to the tips above, there are many resources online that you can use to help write your research title. Here is a list of links that you may find useful as you work on creating an excellent research title:

• The University of Southern California has a guide specific to social science research papers: http://libguides.usc.edu/writingguide/title
• The Journal of European Psychology Students has a blog article focusing on APA-compliant research paper titles: http://blog.efpsa.org/2012/09/01/how-to-write-a-good-title-for-journal-articles/
• This article by Kristen Hamlin contains a step-by-step approach to writing titles: http://classroom.synonym.com/choose-title-research-paper-4332.html

Are there any tips or tricks you find useful in crafting research titles? Which tip did you find most useful in this article? Leave a comment to let us know!

• Hairston, M., & Keene, M. 2003. Successful writing . 5th ed. New York: Norton.
• University of Southern California. 2017. Organizing your social sciences research paper: choosing a title . [Online] Available at: http://libguides.usc.edu/writingguide/title

Thank you so much:) Have a nice day!

Thank you so much, it helped me.. God bless..

Thank you for the excellent article and tips for creating a research work, because I always forget about such an essential element as the keywords when forming topics. In particular, I have found a rapid help with the formation of informative and sound titles that also conforms to the standards and requirements.

I am doing a research work on sales girls or shop girls using qualititative method. Basicly I am from Pakistan and writing on the scenario of mycountry. I am really confused about my research title can you kindly give some suggestions and give me an approperaite tilte

Hi Zubair, Thank you for your question. However, the information you have provided is insufficient for drafting an appropriate title. Information on what exactly you intend to study would be needed in order to draft a meaningful title. Meanwhile, you can try drafting your own title after going through the following articles our website: https://www.enago.com/academy/top-10-tips-on-choosing-an-attractive-research-title/ , https://www.enago.com/academy/writing-a-good-research-title-things-to-avoid/ , https://www.enago.com/academy/write-irresistible-research-paper-title/ We would be happy to give you feedback and suggest changes if required. Did you get a chance to install our free Mobile App? https://www.enago.com/academy/mobile-app/ . Make sure you subscribe to our weekly newsletter https://www.enago.com/academy/subscribe-now/ .

thanks for helping me like this!!

Thank you for this. It helped me improve my research title. I just want to verify to you the title I have just made. “Ensuring the safety: A Quantitative Study of Radio Frequency Identification system among the selected students of ( school’s name ).

(I need your reply asap coz we will be doing the chap. 1 tomorrow. Thank u in advance. 🙂 )

I am actually doing a research paper title. I want to know more further in doing research title. Can you give me some tips on doing a research paper?

Hi Joan, Thank you for your question. We are glad to know that you found our resources useful. Your feedback is very valuable to us. You can try drafting your own title after going through the following articles on our website: https://www.enago.com/academy/top-10-tips-on-choosing-an-attractive-research-title/ , https://www.enago.com/academy/writing-a-good-research-title-things-to-avoid/ , https://www.enago.com/academy/write-irresistible-research-paper-title/

We would be happy to give you feedback and suggest changes if required. Did you get a chance to install our free Mobile App? https://www.enago.com/academy/mobile-app/ . Make sure you subscribe to our weekly newsletter https://www.enago.com/academy/subscribe-now/ .

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Thanks for sharing this tips. Title matters a lot for any article because it contents Keywords of article. It should be eye-catchy. Your article is helpful to select title of any article.

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i’m found in selecting my ma thesis title ,so i’m going to do my final research after the proposal approved. Your post help me find good title.

I need help. I need a research title for my study about early mobilization of the mechanically ventilated patients in the ICU. Any suggestions would be highly appreciated.

Thank you for posting your query on the website. When writing manuscripts, too many scholars neglect the research title. This phrase, along with the abstract, is what people will mostly see and read online. Title research of publications shows that the research paper title does matter a lot. Both bibliometrics and altmetrics tracking of citations are now, for better or worse, used to gauge a paper’s “success” for its author(s) and the journal publishing it. Interesting research topics coupled with good or clever yet accurate research titles can draw more attention to your work from peers and the public alike. You can check through the following search results for titles on similar topics: https://www.google.com/search?q=early+mobilization+of+the+mechanically+ventilated+patients+in+the+icu&rlz=1C1GCEU_enIN907IN907&oq=&aqs=chrome.0.69i59.4920093j0j7&sourceid=chrome&ie=UTF-8 .

We hope this would be helpful in drafting an attractive title for your research paper.

Please let us know in case of any other queries.

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In case the topic is new research before you’re writing. And then to stand out, you end up being different.and be inclined to highlight yourself.

There are many free directories, and more paid lists.

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Organizing Your Social Sciences Research Paper

• Choosing a Title
• Purpose of Guide
• Design Flaws to Avoid
• Independent and Dependent Variables
• Glossary of Research Terms
• Reading Research Effectively
• Narrowing a Topic Idea
• Broadening a Topic Idea
• Extending the Timeliness of a Topic Idea
• Academic Writing Style
• Applying Critical Thinking
• Making an Outline
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• Theoretical Framework
• Citation Tracking
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• Scholarly vs. Popular Publications
• Qualitative Methods
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• Insiderness
• Using Non-Textual Elements
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• Common Grammar Mistakes
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The title summarizes the main idea or ideas of your study. A good title contains the fewest possible words needed to adequately describe the content and/or purpose of your research paper.

Importance of Choosing a Good Title

The title is the part of a paper that is read the most, and it is usually read first . It is, therefore, the most important element that defines the research study. With this in mind, avoid the following when creating a title:

• If the title is too long, this usually indicates there are too many unnecessary words. Avoid language, such as, "A Study to Investigate the...," or "An Examination of the...." These phrases are obvious and generally superfluous unless they are necessary to covey the scope, intent, or type of a study.
• On the other hand, a title which is too short often uses words which are too broad and, thus, does not tell the reader what is being studied. For example, a paper with the title, "African Politics" is so non-specific the title could be the title of a book and so ambiguous that it could refer to anything associated with politics in Africa. A good title should provide information about the focus and/or scope of your research study.
• In academic writing, catchy phrases or non-specific language may be used, but only if it's within the context of the study [e.g., "Fair and Impartial Jury--Catch as Catch Can"]. However, in most cases, you should avoid including words or phrases that do not help the reader understand the purpose of your paper.
• Academic writing is a serious and deliberate endeavor. Avoid using humorous or clever journalistic styles of phrasing when creating the title to your paper. Journalistic headlines often use emotional adjectives [e.g., incredible, amazing, effortless] to highlight a problem experienced by the reader or use "trigger words" or interrogative words like how, what, when, or why to persuade people to read the article or click on a link. These approaches are viewed as counter-productive in academic writing. A reader does not need clever or humorous titles to catch their attention because the act of reading research is assumed to be deliberate based on a desire to learn and improve understanding of the problem. In addition, a humorous title can merely detract from the seriousness and authority of your research. 
• Unlike everywhere else in a college-level social sciences research paper [except when using direct quotes in the text], titles do not have to adhere to rigid grammatical or stylistic standards. For example, it could be appropriate to begin a title with a coordinating conjunction [i.e., and, but, or, nor, for, so, yet] if it makes sense to do so and does not detract from the purpose of the study [e.g., "Yet Another Look at Mutual Fund Tournaments"] or beginning the title with an inflected form of a verb such as those ending in -ing [e.g., "Assessing the Political Landscape: Structure, Cognition, and Power in Organizations"].

Appiah, Kingsley Richard et al. “Structural Organisation of Research Article Titles: A Comparative Study of Titles of Business, Gynaecology and Law.” Advances in Language and Literary Studies 10 (2019); Hartley James. “To Attract or to Inform: What are Titles for?” Journal of Technical Writing and Communication 35 (2005): 203-213; Jaakkola, Maarit. “Journalistic Writing and Style.” In Oxford Research Encyclopedia of Communication . Jon F. Nussbaum, editor. (New York: Oxford University Press, 2018): https://oxfordre.com/communication.

Structure and Writing Style

The following parameters can be used to help you formulate a suitable research paper title:

• The purpose of the research
• The scope of the research
• The narrative tone of the paper [typically defined by the type of the research]
• The methods used to study the problem

The initial aim of a title is to capture the reader’s attention and to highlight the research problem under investigation.

Create a Working Title Typically, the final title you submit to your professor is created after the research is complete so that the title accurately captures what has been done . The working title should be developed early in the research process because it can help anchor the focus of the study in much the same way the research problem does. Referring back to the working title can help you reorient yourself back to the main purpose of the study if you find yourself drifting off on a tangent while writing. The Final Title Effective titles in research papers have several characteristics that reflect general principles of academic writing.

• Indicate accurately the subject and scope of the study,
• Rarely use abbreviations or acronyms unless they are commonly known,
• Use words that create a positive impression and stimulate reader interest,
• Use current nomenclature from the field of study,
• Identify key variables, both dependent and independent,
• Reveal how the paper will be organized,
• Suggest a relationship between variables which supports the major hypothesis,
• Is limited to 5 to 15 substantive words,
• Does not include redundant phrasing, such as, "A Study of," "An Analysis of" or similar constructions,
• Takes the form of a question or declarative statement,
• If you use a quote as part of the title, the source of the quote is cited [usually using an asterisk and footnote],
• Use correct grammar and capitalization with all first words and last words capitalized, including the first word of a subtitle. All nouns, pronouns, verbs, adjectives, and adverbs that appear between the first and last words of the title are also capitalized, and
• Rarely uses an exclamation mark at the end of the title.

The Subtitle Subtitles are frequently used in social sciences research papers because it helps the reader understand the scope of the study in relation to how it was designed to address the research problem. Think about what type of subtitle listed below reflects the overall approach to your study and whether you believe a subtitle is needed to emphasize the investigative parameters of your research.

1.  Explains or provides additional context , e.g., "Linguistic Ethnography and the Study of Welfare Institutions as a Flow of Social Practices: The Case of Residential Child Care Institutions as Paradoxical Institutions." [Palomares, Manuel and David Poveda.  Text & Talk: An Interdisciplinary Journal of Language, Discourse and Communication Studies 30 (January 2010): 193-212]

2.  Adds substance to a literary, provocative, or imaginative title or quote , e.g., "Listen to What I Say, Not How I Vote": Congressional Support for the President in Washington and at Home." [Grose, Christian R. and Keesha M. Middlemass. Social Science Quarterly 91 (March 2010): 143-167]

3.  Qualifies the geographic scope of the research , e.g., "The Geopolitics of the Eastern Border of the European Union: The Case of Romania-Moldova-Ukraine." [Marcu, Silvia. Geopolitics 14 (August 2009): 409-432]

4.  Qualifies the temporal scope of the research , e.g., "A Comparison of the Progressive Era and the Depression Years: Societal Influences on Predictions of the Future of the Library, 1895-1940." [Grossman, Hal B. Libraries & the Cultural Record 46 (2011): 102-128]

5.  Focuses on investigating the ideas, theories, or work of a particular individual , e.g., "A Deliberative Conception of Politics: How Francesco Saverio Merlino Related Anarchy and Democracy." [La Torre, Massimo. Sociologia del Diritto 28 (January 2001): 75 - 98]

6.  Identifies the methodology used , e.g. "Student Activism of the 1960s Revisited: A Multivariate Analysis Research Note." [Aron, William S. Social Forces 52 (March 1974): 408-414]

7.  Defines the overarching technique for analyzing the research problem , e.g., "Explaining Territorial Change in Federal Democracies: A Comparative Historical Institutionalist Approach." [ Tillin, Louise. Political Studies 63 (August 2015): 626-641.

With these examples in mind, think about what type of subtitle reflects the overall approach to your study. This will help the reader understand the scope of the study in relation to how it was designed to address the research problem.

Anstey, A. “Writing Style: What's in a Title?” British Journal of Dermatology 170 (May 2014): 1003-1004; Balch, Tucker. How to Compose a Title for Your Research Paper. Augmented Trader blog. School of Interactive Computing, Georgia Tech University; Bavdekar, Sandeep B. “Formulating the Right Title for a Research Article.” Journal of Association of Physicians of India 64 (February 2016); Choosing the Proper Research Paper Titles. AplusReports.com, 2007-2012; Eva, Kevin W. “Titles, Abstracts, and Authors.” In How to Write a Paper . George M. Hall, editor. 5th edition. (Oxford: John Wiley and Sons, 2013), pp. 33-41; Hartley James. “To Attract or to Inform: What are Titles for?” Journal of Technical Writing and Communication 35 (2005): 203-213; General Format. The Writing Lab and The OWL. Purdue University; Kerkut G.A. “Choosing a Title for a Paper.” Comparative Biochemistry and Physiology Part A: Physiology 74 (1983): 1; “Tempting Titles.” In Stylish Academic Writing . Helen Sword, editor. (Cambridge, MA: Harvard University Press, 2012), pp. 63-75; Nundy, Samiran, et al. “How to Choose a Title?” In How to Practice Academic Medicine and Publish from Developing Countries? A Practical Guide . Edited by Samiran Nundy, Atul Kakar, and Zulfiqar A. Bhutta. (Springer Singapore, 2022), pp. 185-192.

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Writing Effective Research Paper Titles: Advice and Examples

Are you ready to submit your research paper for publication but haven't settled on a title yet? Do you have a title but aren't sure if it will be the right one for the journal editor or research database search engines? This article will help you fine tune or create an effective research paper title for your work.

Now that you have finished your research and analysis, and you're ready to take the final step before sending your work to journal editors and reviewers. The first thing journal editors and search engine results will see and show is your research paper title. Creating an effective research paper title is highly important to getting your paper in front of the right people. It is also going to be the only part of your paper that is available to everyone for free, and it will be what search engines use to index and show your work in search results. You therefore must design a clear and persuasive title that accurately represents your work.

When writing an effective research paper title, you want to ensure that the title includes all the relevant aspects of your work. Showcase those aspects in a way that entices the audience to read more. Be sure to use the nomenclature common in your field of study, because that will help your work show up in more search results and it will grab the attention of journal editors looking for articles that clearly represent the industry. If you are studying landslides, for example, you will want to include keywords relating to soil composition or grain size; if you are working on a study about organ transplants, then include the specific feature or procedure that affected successful transplants. Identify what parts of your research are going to interest your intended audience.

There are two key pieces of information that people will need to see in your paper title: the subject and the objective. Because you are already familiar with your study and its purpose, creating an effective research paper title is simply a matter of whittling down the words that describe the important aspects of your paper. The advice below will help you take steps to identify key areas of your research, organize the information, and trim it down to the right size for a title.

Develop a topic statement

To get started, consider a topic statement of your paper that includes the subject and scope of the study. The first step in building a topic statement is to ask yourself the following questions:

• What is your research paper about? "My paper is about gene therapy and how it can improve cognitive function in dementia patients."
• What was the subject of your study? "I used data from 40 dementia patients from 10 states in the US."
• What method did you use to perform your research? "I performed a randomized trial."
• What were the results? "My study showed that gene therapy improved cognitive function in those who received the treatment."

Once you have answered those questions (such as in the example answers above), make a list of the keywords you used. For this example, those keywords would include the following:

• gene therapy
• cognitive function
• 40 dementia patients
• improved cognitive function
• 10 states in the US
• randomized trial

Then, create your topic statement using those keywords. It might read something like this:

"This study is a randomized trial that investigates whether gene therapy improved cognitive function in 40 dementia patients from 10 states in the US. The results show improved cognitive function in those who received the treatment."

This statement has 36 words — too long for a title. However, it does contain the main required elements: the subject and the objective. It also includes a summary of the results, which can be used to increase the persuasive nature of the title. If you are writing this down on paper, it may be helpful to underline or circle the keywords you used in the statement, as this will help you visually see how the keywords work together in your statement.

Trim the statement

The next step is to remove all unnecessary words to create a working title. Unnecessary words include elements that make the sentences complete sentences. Also remove words that are not central to your study or that would not be used in a research database search.

" This study is a randomized trial that investigates whether gene therapy improved cognitive function in 40 dementia patients from 10 states in the US. The results show improved cognitive function in those who received the treatment ."

Next, take those words and move them around to form a new phrase. This may take a few tries to get it right, but it is worth the time.

"A randomized trial investigating whether gene therapy improved cognitive function in 40 dementia patients from 10 states in the US showed improved cognitive function."

This sample now has 24 words. We still need to get it down to the ideal 15 or fewer total words, with just the exact information journal editors will want. One way to do this is to use the keywords at the beginning and end of your title. Remove any irrelevant facts that other researchers will not be searching for. For example, the method you used is not usually the most searched-for keyword.

" A randomized trial investigating whether gene therapy improved cognitive function in 40 dementia patients from 10 states in the US showed improved cognitive function. "

The final result may be something like this:

"Investigating the impact of gene therapy on cognitive function in dementia patients"

The resulting title has 13 words, had the main action at the beginning, and the main subject of the study at the end. This is a good example of how to create an effective research paper title that will increase journal editors' and reviewers' interest, and it may even help your paper receive more citations down the road.

Main tips to remember

If you are working on your first research paper title, the process can seem intimidating. Even with the process outlined above, creating the best research paper title possible for your work can be difficult and time consuming. Be sure to set aside a good amount of time to developing your title so that you don't feel rushed. Some writers go through 20 or more iterations before they arrive at a title that achieves effectiveness, persuasiveness, and clarity of purpose all in one.

In addition to the above process, keep the following main tips in mind when writing an effective research paper title:

• Write your paper and abstract first, then work on your title. This will make the process much easier than trying to nail a title down without a full, finished paper to start from.
• Keep your title short! Do not include more than 15 words.
• Do not use a period at the end of your title.
• Be sure that the keywords you use truly represent the content of your paper.
• Do not use abbreviations in your title.
• Include all essential key terms from your paper. This ensures your paper will be indexed properly in research databases and search engines. If you are unsure of the best keywords to use, talk to an academic librarian at your institution. They can help you identify keyword and search trends in your research field.

Examples of research paper titles

The lists below illustrate what effective and ineffective research paper titles look like. Use these examples to help guide your research paper title.

Effective titles

• Nurses on the Move: A Quantitative Report on How Meditation Can Improve Nurse Performance
• Correction of the ion transport defect in cystic fibrosis transgenic mice by gene therapy
• Landslide mapping techniques and their use in the assessment of the landslide hazard
• HLA compatibility and organ transplant survival: Collaborative Transplant Study

Ineffective titles

• Meditation Gurus
• The landslide story
• Landslide hazard and risk assessment
• Pharmacodynamics of oral ganciclovir and valganciclovir in solid organ transplant recipients

No matter what kind of field you are doing research in, you have the opportunity to create an amazing and effective research paper title that will engage your readers and get your paper in front of the journal editors and reviewers you want. By taking the time to go through the title development process, you will finish your work with a title that matches the work outlined in your research paper.

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How to write a good research paper title

“Unread science is lost science .”

Credit: Mykyta Dolmatov/Getty

“Unread science is lost science.”

28 July 2020

Mykyta Dolmatov/Getty

With the influx of publications brought on by the pandemic, it’s become more challenging than ever for researchers to attract attention to their work.

Understanding which elements of a title will attract readers – or turn them away – has been proven to increase a paper’s citations and Altmetric score .

“In the era of information overload, most students and researchers do not have time to browse the entire text of a paper,” says Patrick Pu , a librarian at the National University of Singapore.

“The title of a paper, together with its abstract, become very important to capture and sustain the attention of readers.”

1. A good title avoids technical language

Since the primary audience of a paper is likely to be researchers working in the same field, using technical language in the title seems to make sense.

But this alienates the wider lay audience, which can bring valuable attention to your work . It can also alienate inexperienced researchers, or those who have recently entered the field.

“A good title does not use unnecessary jargon,” says Elisa De Ranieri , editor-in-chief at the Nature Communications journal (published by Springer Nature, which also publishes Nature Index.) “It communicates the main results in the study in a way that is clear and accessible, ideally to non-specialists or researchers new to the field.”

How-to: When crafting a title, says De Ranieri, write down the main result of the manuscript in a short paragraph. Shorten the text to make it more concise, while still remaining descriptive. Repeat this process until you have a title of fewer than 15 words.

2. A good title is easily searchable

Most readers today are accessing e-journals, which are indexed in scholarly databases such as Scopus and Google Scholar.

“Although these databases usually index the full text of papers, retrieval weightage for ‘Title’ is usually higher than other fields, such as ‘Results’,” Pu explains.

At the National University of Singapore, Pu and his colleagues run information literacy programmes for editors and authors. They give advice for publishing best practice, such as how to identify the most commonly used keywords in literature searches in a given field.

“A professor once told us how he discovered that industry experts were using a different term or keyword to describe his research area,” says Pu.

“He had written a seminal paper that did not include this ‘industry keyword’. He believes his paper, which was highly cited by academics, would have a higher citation count if he had included this keyword in the title. As librarians, we try to highlight this example to our students so that they will consider all possible keywords to use in their searches and paper titles.”

How-to: Authors should speak to an academic librarian at their institution to gain an understanding of keyword and search trends in their field of research. This should inform how the paper title is written.

3. A good title is substantiated by data

Authors should be cautious to not make any claims in the title that can’t be backed up by evidence.

“For instance, if you make a discovery with potential therapeutic relevance, the title should specify whether it was tested or studied in animals or humans/human samples,” says Irene Jarchum , senior editor at the journal Nature Biotechnology (also published by Springer Nature, which publishes the Nature Index.)

Jarchum adds that titles can be contentious because different authors have different views on the use of specific words, such as acronyms, or more fundamentally, what the main message of the title should be.

Some authors may over-interpret the significance of their preliminary findings, and want to reflect this in the title.

How-to: If you know your paper will be contentious within the scientific community, have the data ready to defend your decisions .

4. A good title sparks curiosity

A one-liner that sparks a reader’s interest can be very effective.

“A title has to pique the interest of the person searching for literature in a split-second – enough that they click on the title to read the abstract. Unread science is lost science,” says Christine Mayer , editor-in-chief of the journal Advanced Therapeutics .

Paper titles such as, "White and wonderful? Microplastics prevail in snow from the Alps to the Arctic" ( 2019 Science ), and “Kids these days: Why the youth of today seem lacking” ( 2019 Science Advances ) are good examples of this principle. Both papers have high Altmetric Attention scores, indicating that they have been widely read and discussed online.

How-to: Take note of the characteristics of paper titles that spark your own interest. Keep a record of these and apply the same principles to your own paper titles.

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Writing the title and abstract for a research paper: Being concise, precise, and meticulous is the key

Milind s. tullu.

Department of Pediatrics, Seth G.S. Medical College and KEM Hospital, Parel, Mumbai, Maharashtra, India

This article deals with formulating a suitable title and an appropriate abstract for an original research paper. The “title” and the “abstract” are the “initial impressions” of a research article, and hence they need to be drafted correctly, accurately, carefully, and meticulously. Often both of these are drafted after the full manuscript is ready. Most readers read only the title and the abstract of a research paper and very few will go on to read the full paper. The title and the abstract are the most important parts of a research paper and should be pleasant to read. The “title” should be descriptive, direct, accurate, appropriate, interesting, concise, precise, unique, and should not be misleading. The “abstract” needs to be simple, specific, clear, unbiased, honest, concise, precise, stand-alone, complete, scholarly, (preferably) structured, and should not be misrepresentative. The abstract should be consistent with the main text of the paper, especially after a revision is made to the paper and should include the key message prominently. It is very important to include the most important words and terms (the “keywords”) in the title and the abstract for appropriate indexing purpose and for retrieval from the search engines and scientific databases. Such keywords should be listed after the abstract. One must adhere to the instructions laid down by the target journal with regard to the style and number of words permitted for the title and the abstract.

Introduction

This article deals with drafting a suitable “title” and an appropriate “abstract” for an original research paper. Because the “title” and the “abstract” are the “initial impressions” or the “face” of a research article, they need to be drafted correctly, accurately, carefully, meticulously, and consume time and energy.[ 1 , 2 , 3 , 4 , 5 , 6 , 7 , 8 , 9 , 10 ] Often, these are drafted after the complete manuscript draft is ready.[ 2 , 3 , 4 , 5 , 9 , 10 , 11 ] Most readers will read only the title and the abstract of a published research paper, and very few “interested ones” (especially, if the paper is of use to them) will go on to read the full paper.[ 1 , 2 ] One must remember to adhere to the instructions laid down by the “target journal” (the journal for which the author is writing) regarding the style and number of words permitted for the title and the abstract.[ 2 , 4 , 5 , 7 , 8 , 9 , 12 ] Both the title and the abstract are the most important parts of a research paper – for editors (to decide whether to process the paper for further review), for reviewers (to get an initial impression of the paper), and for the readers (as these may be the only parts of the paper available freely and hence, read widely).[ 4 , 8 , 12 ] It may be worth for the novice author to browse through titles and abstracts of several prominent journals (and their target journal as well) to learn more about the wording and styles of the titles and abstracts, as well as the aims and scope of the particular journal.[ 5 , 7 , 9 , 13 ]

The details of the title are discussed under the subheadings of importance, types, drafting, and checklist.

Importance of the title

When a reader browses through the table of contents of a journal issue (hard copy or on website), the title is the “ first detail” or “face” of the paper that is read.[ 2 , 3 , 4 , 5 , 6 , 13 ] Hence, it needs to be simple, direct, accurate, appropriate, specific, functional, interesting, attractive/appealing, concise/brief, precise/focused, unambiguous, memorable, captivating, informative (enough to encourage the reader to read further), unique, catchy, and it should not be misleading.[ 1 , 2 , 3 , 4 , 5 , 6 , 9 , 12 ] It should have “just enough details” to arouse the interest and curiosity of the reader so that the reader then goes ahead with studying the abstract and then (if still interested) the full paper.[ 1 , 2 , 4 , 13 ] Journal websites, electronic databases, and search engines use the words in the title and abstract (the “keywords”) to retrieve a particular paper during a search; hence, the importance of these words in accessing the paper by the readers has been emphasized.[ 3 , 4 , 5 , 6 , 12 , 14 ] Such important words (or keywords) should be arranged in appropriate order of importance as per the context of the paper and should be placed at the beginning of the title (rather than the later part of the title, as some search engines like Google may just display only the first six to seven words of the title).[ 3 , 5 , 12 ] Whimsical, amusing, or clever titles, though initially appealing, may be missed or misread by the busy reader and very short titles may miss the essential scientific words (the “keywords”) used by the indexing agencies to catch and categorize the paper.[ 1 , 3 , 4 , 9 ] Also, amusing or hilarious titles may be taken less seriously by the readers and may be cited less often.[ 4 , 15 ] An excessively long or complicated title may put off the readers.[ 3 , 9 ] It may be a good idea to draft the title after the main body of the text and the abstract are drafted.[ 2 , 3 , 4 , 5 ]

Types of titles

Titles can be descriptive, declarative, or interrogative. They can also be classified as nominal, compound, or full-sentence titles.

Descriptive or neutral title

This has the essential elements of the research theme, that is, the patients/subjects, design, interventions, comparisons/control, and outcome, but does not reveal the main result or the conclusion.[ 3 , 4 , 12 , 16 ] Such a title allows the reader to interpret the findings of the research paper in an impartial manner and with an open mind.[ 3 ] These titles also give complete information about the contents of the article, have several keywords (thus increasing the visibility of the article in search engines), and have increased chances of being read and (then) being cited as well.[ 4 ] Hence, such descriptive titles giving a glimpse of the paper are generally preferred.[ 4 , 16 ]

Declarative title

This title states the main finding of the study in the title itself; it reduces the curiosity of the reader, may point toward a bias on the part of the author, and hence is best avoided.[ 3 , 4 , 12 , 16 ]

Interrogative title

This is the one which has a query or the research question in the title.[ 3 , 4 , 16 ] Though a query in the title has the ability to sensationalize the topic, and has more downloads (but less citations), it can be distracting to the reader and is again best avoided for a research article (but can, at times, be used for a review article).[ 3 , 6 , 16 , 17 ]

From a sentence construct point of view, titles may be nominal (capturing only the main theme of the study), compound (with subtitles to provide additional relevant information such as context, design, location/country, temporal aspect, sample size, importance, and a provocative or a literary; for example, see the title of this review), or full-sentence titles (which are longer and indicate an added degree of certainty of the results).[ 4 , 6 , 9 , 16 ] Any of these constructs may be used depending on the type of article, the key message, and the author's preference or judgement.[ 4 ]

Drafting a suitable title

A stepwise process can be followed to draft the appropriate title. The author should describe the paper in about three sentences, avoiding the results and ensuring that these sentences contain important scientific words/keywords that describe the main contents and subject of the paper.[ 1 , 4 , 6 , 12 ] Then the author should join the sentences to form a single sentence, shorten the length (by removing redundant words or adjectives or phrases), and finally edit the title (thus drafted) to make it more accurate, concise (about 10–15 words), and precise.[ 1 , 3 , 4 , 5 , 9 ] Some journals require that the study design be included in the title, and this may be placed (using a colon) after the primary title.[ 2 , 3 , 4 , 14 ] The title should try to incorporate the Patients, Interventions, Comparisons and Outcome (PICO).[ 3 ] The place of the study may be included in the title (if absolutely necessary), that is, if the patient characteristics (such as study population, socioeconomic conditions, or cultural practices) are expected to vary as per the country (or the place of the study) and have a bearing on the possible outcomes.[ 3 , 6 ] Lengthy titles can be boring and appear unfocused, whereas very short titles may not be representative of the contents of the article; hence, optimum length is required to ensure that the title explains the main theme and content of the manuscript.[ 4 , 5 , 9 ] Abbreviations (except the standard or commonly interpreted ones such as HIV, AIDS, DNA, RNA, CDC, FDA, ECG, and EEG) or acronyms should be avoided in the title, as a reader not familiar with them may skip such an article and nonstandard abbreviations may create problems in indexing the article.[ 3 , 4 , 5 , 6 , 9 , 12 ] Also, too much of technical jargon or chemical formulas in the title may confuse the readers and the article may be skipped by them.[ 4 , 9 ] Numerical values of various parameters (stating study period or sample size) should also be avoided in the titles (unless deemed extremely essential).[ 4 ] It may be worthwhile to take an opinion from a impartial colleague before finalizing the title.[ 4 , 5 , 6 ] Thus, multiple factors (which are, at times, a bit conflicting or contrasting) need to be considered while formulating a title, and hence this should not be done in a hurry.[ 4 , 6 ] Many journals ask the authors to draft a “short title” or “running head” or “running title” for printing in the header or footer of the printed paper.[ 3 , 12 ] This is an abridged version of the main title of up to 40–50 characters, may have standard abbreviations, and helps the reader to navigate through the paper.[ 3 , 12 , 14 ]

Checklist for a good title

Table 1 gives a checklist/useful tips for drafting a good title for a research paper.[ 1 , 2 , 3 , 4 , 5 , 6 , 12 ] Table 2 presents some of the titles used by the author of this article in his earlier research papers, and the appropriateness of the titles has been commented upon. As an individual exercise, the reader may try to improvise upon the titles (further) after reading the corresponding abstract and full paper.

Checklist/useful tips for drafting a good title for a research paper

Some titles used by author of this article in his earlier publications and remark/comment on their appropriateness

The Abstract

The details of the abstract are discussed under the subheadings of importance, types, drafting, and checklist.

Importance of the abstract

The abstract is a summary or synopsis of the full research paper and also needs to have similar characteristics like the title. It needs to be simple, direct, specific, functional, clear, unbiased, honest, concise, precise, self-sufficient, complete, comprehensive, scholarly, balanced, and should not be misleading.[ 1 , 2 , 3 , 7 , 8 , 9 , 10 , 11 , 13 , 17 ] Writing an abstract is to extract and summarize (AB – absolutely, STR – straightforward, ACT – actual data presentation and interpretation).[ 17 ] The title and abstracts are the only sections of the research paper that are often freely available to the readers on the journal websites, search engines, and in many abstracting agencies/databases, whereas the full paper may attract a payment per view or a fee for downloading the pdf copy.[ 1 , 2 , 3 , 7 , 8 , 10 , 11 , 13 , 14 ] The abstract is an independent and stand-alone (that is, well understood without reading the full paper) section of the manuscript and is used by the editor to decide the fate of the article and to choose appropriate reviewers.[ 2 , 7 , 10 , 12 , 13 ] Even the reviewers are initially supplied only with the title and the abstract before they agree to review the full manuscript.[ 7 , 13 ] This is the second most commonly read part of the manuscript, and therefore it should reflect the contents of the main text of the paper accurately and thus act as a “real trailer” of the full article.[ 2 , 7 , 11 ] The readers will go through the full paper only if they find the abstract interesting and relevant to their practice; else they may skip the paper if the abstract is unimpressive.[ 7 , 8 , 9 , 10 , 13 ] The abstract needs to highlight the selling point of the manuscript and succeed in luring the reader to read the complete paper.[ 3 , 7 ] The title and the abstract should be constructed using keywords (key terms/important words) from all the sections of the main text.[ 12 ] Abstracts are also used for submitting research papers to a conference for consideration for presentation (as oral paper or poster).[ 9 , 13 , 17 ] Grammatical and typographic errors reflect poorly on the quality of the abstract, may indicate carelessness/casual attitude on part of the author, and hence should be avoided at all times.[ 9 ]

Types of abstracts

The abstracts can be structured or unstructured. They can also be classified as descriptive or informative abstracts.

Structured and unstructured abstracts

Structured abstracts are followed by most journals, are more informative, and include specific subheadings/subsections under which the abstract needs to be composed.[ 1 , 7 , 8 , 9 , 10 , 11 , 13 , 17 , 18 ] These subheadings usually include context/background, objectives, design, setting, participants, interventions, main outcome measures, results, and conclusions.[ 1 ] Some journals stick to the standard IMRAD format for the structure of the abstracts, and the subheadings would include Introduction/Background, Methods, Results, And (instead of Discussion) the Conclusion/s.[ 1 , 2 , 7 , 8 , 9 , 10 , 11 , 12 , 13 , 17 , 18 ] Structured abstracts are more elaborate, informative, easy to read, recall, and peer-review, and hence are preferred; however, they consume more space and can have same limitations as an unstructured abstract.[ 7 , 9 , 18 ] The structured abstracts are (possibly) better understood by the reviewers and readers. Anyway, the choice of the type of the abstract and the subheadings of a structured abstract depend on the particular journal style and is not left to the author's wish.[ 7 , 10 , 12 ] Separate subheadings may be necessary for reporting meta-analysis, educational research, quality improvement work, review, or case study.[ 1 ] Clinical trial abstracts need to include the essential items mentioned in the CONSORT (Consolidated Standards Of Reporting Trials) guidelines.[ 7 , 9 , 14 , 19 ] Similar guidelines exist for various other types of studies, including observational studies and for studies of diagnostic accuracy.[ 20 , 21 ] A useful resource for the above guidelines is available at www.equator-network.org (Enhancing the QUAlity and Transparency Of health Research). Unstructured (or non-structured) abstracts are free-flowing, do not have predefined subheadings, and are commonly used for papers that (usually) do not describe original research.[ 1 , 7 , 9 , 10 ]

The four-point structured abstract: This has the following elements which need to be properly balanced with regard to the content/matter under each subheading:[ 9 ]

Background and/or Objectives: This states why the work was undertaken and is usually written in just a couple of sentences.[ 3 , 7 , 8 , 9 , 10 , 12 , 13 ] The hypothesis/study question and the major objectives are also stated under this subheading.[ 3 , 7 , 8 , 9 , 10 , 12 , 13 ]

Methods: This subsection is the longest, states what was done, and gives essential details of the study design, setting, participants, blinding, sample size, sampling method, intervention/s, duration and follow-up, research instruments, main outcome measures, parameters evaluated, and how the outcomes were assessed or analyzed.[ 3 , 7 , 8 , 9 , 10 , 12 , 13 , 14 , 17 ]

Results/Observations/Findings: This subheading states what was found, is longer, is difficult to draft, and needs to mention important details including the number of study participants, results of analysis (of primary and secondary objectives), and include actual data (numbers, mean, median, standard deviation, “P” values, 95% confidence intervals, effect sizes, relative risks, odds ratio, etc.).[ 3 , 7 , 8 , 9 , 10 , 12 , 13 , 14 , 17 ]

Conclusions: The take-home message (the “so what” of the paper) and other significant/important findings should be stated here, considering the interpretation of the research question/hypothesis and results put together (without overinterpreting the findings) and may also include the author's views on the implications of the study.[ 3 , 7 , 8 , 9 , 10 , 12 , 13 , 14 , 17 ]

The eight-point structured abstract: This has the following eight subheadings – Objectives, Study Design, Study Setting, Participants/Patients, Methods/Intervention, Outcome Measures, Results, and Conclusions.[ 3 , 9 , 18 ] The instructions to authors given by the particular journal state whether they use the four- or eight-point abstract or variants thereof.[ 3 , 14 ]

Descriptive and Informative abstracts

Descriptive abstracts are short (75–150 words), only portray what the paper contains without providing any more details; the reader has to read the full paper to know about its contents and are rarely used for original research papers.[ 7 , 10 ] These are used for case reports, reviews, opinions, and so on.[ 7 , 10 ] Informative abstracts (which may be structured or unstructured as described above) give a complete detailed summary of the article contents and truly reflect the actual research done.[ 7 , 10 ]

Drafting a suitable abstract

It is important to religiously stick to the instructions to authors (format, word limit, font size/style, and subheadings) provided by the journal for which the abstract and the paper are being written.[ 7 , 8 , 9 , 10 , 13 ] Most journals allow 200–300 words for formulating the abstract and it is wise to restrict oneself to this word limit.[ 1 , 2 , 3 , 7 , 8 , 9 , 10 , 11 , 12 , 13 , 22 ] Though some authors prefer to draft the abstract initially, followed by the main text of the paper, it is recommended to draft the abstract in the end to maintain accuracy and conformity with the main text of the paper (thus maintaining an easy linkage/alignment with title, on one hand, and the introduction section of the main text, on the other hand).[ 2 , 7 , 9 , 10 , 11 ] The authors should check the subheadings (of the structured abstract) permitted by the target journal, use phrases rather than sentences to draft the content of the abstract, and avoid passive voice.[ 1 , 7 , 9 , 12 ] Next, the authors need to get rid of redundant words and edit the abstract (extensively) to the correct word count permitted (every word in the abstract “counts”!).[ 7 , 8 , 9 , 10 , 13 ] It is important to ensure that the key message, focus, and novelty of the paper are not compromised; the rationale of the study and the basis of the conclusions are clear; and that the abstract is consistent with the main text of the paper.[ 1 , 2 , 3 , 7 , 9 , 11 , 12 , 13 , 14 , 17 , 22 ] This is especially important while submitting a revision of the paper (modified after addressing the reviewer's comments), as the changes made in the main (revised) text of the paper need to be reflected in the (revised) abstract as well.[ 2 , 10 , 12 , 14 , 22 ] Abbreviations should be avoided in an abstract, unless they are conventionally accepted or standard; references, tables, or figures should not be cited in the abstract.[ 7 , 9 , 10 , 11 , 13 ] It may be worthwhile not to rush with the abstract and to get an opinion by an impartial colleague on the content of the abstract; and if possible, the full paper (an “informal” peer-review).[ 1 , 7 , 8 , 9 , 11 , 17 ] Appropriate “Keywords” (three to ten words or phrases) should follow the abstract and should be preferably chosen from the Medical Subject Headings (MeSH) list of the U.S. National Library of Medicine ( https://meshb.nlm.nih.gov/search ) and are used for indexing purposes.[ 2 , 3 , 11 , 12 ] These keywords need to be different from the words in the main title (the title words are automatically used for indexing the article) and can be variants of the terms/phrases used in the title, or words from the abstract and the main text.[ 3 , 12 ] The ICMJE (International Committee of Medical Journal Editors; http://www.icmje.org/ ) also recommends publishing the clinical trial registration number at the end of the abstract.[ 7 , 14 ]

Checklist for a good abstract

Table 3 gives a checklist/useful tips for formulating a good abstract for a research paper.[ 1 , 2 , 3 , 7 , 8 , 9 , 10 , 11 , 12 , 13 , 14 , 17 , 22 ]

Checklist/useful tips for formulating a good abstract for a research paper

Concluding Remarks

This review article has given a detailed account of the importance and types of titles and abstracts. It has also attempted to give useful hints for drafting an appropriate title and a complete abstract for a research paper. It is hoped that this review will help the authors in their career in medical writing.

Financial support and sponsorship

Conflicts of interest.

There are no conflicts of interest.

Acknowledgement

The author thanks Dr. Hemant Deshmukh - Dean, Seth G.S. Medical College & KEM Hospital, for granting permission to publish this manuscript.

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80+ Great Research Titles Examples in Various Academic Fields

Coming up with a research title for an academic paper is one of the most challenging parts of the writing process. Even though there is an unlimited quantity of research titles to write about, knowing which one is best for you can be hard. We have done the research for you and compiled eighty examples of research titles to write on. Additionally, we have divided the research titles examples into sections to make them easier to choose.

Research Study Examples of Current Events

Examples of research topics on ethics, title of research study examples on health, research paper title examples on social concerns, examples of research title on art and culture, example of research interest in religion, samples of research study topics on technology, research examples of environmental studies, good research title examples on history, specific topic examples regarding education, research title examples for students on family, food, and nutrition, research problems examples computer science, samples of research title about business marketing and communications, sample of research study topics in women’s studies, research problem example on politics, what are some examples of research paper topics on law, final words about research titles.

When it comes to choosing a good sample research title, research is one of the best tips you can get. By reading widely, including your school notes and scholarly articles, you will have a problem/line of interest examples in research. Then, you can derive any question from areas that appear to have a knowledge gap and proceed with researching the answer. As promised, below are eighty research title examples categorized into different areas, including social media research topics .

• Discuss the peculiar policies of a named country – for example, discuss the impacts of the one-child policy of China.
• Research on the influence of a named political leader, say a president, on the country they governed and other countries around. For instance, you can talk about how Trump’s presidency has changed international relations.
• Conduct an analysis of a particular aspect of two named countries – for example, the history of the relationship between the U.S. and North Korea.
• Compare the immigration laws in two or more named countries – for example, discuss how the immigration laws in the U.S. compares with other countries.
• Discuss how the Black Lives Matter movement has affected the view and discussions about racism in the United States.
• Enumerate the different ways the government of the United States can reduce deaths arising from the unregulated use of guns.
• Analyze the place of ethics in medicine or of medical practitioners. For instance, you can discuss the prevalence of physician-assisted suicides in a named country. You may also talk about the ethicality of such a practice and whether it should be legal.
• Explain how recent research breakthroughs have affected that particular field – for instance, how stem cell research has impacted the medical field.
• Explain if and why people should be able to donate organs in exchange for money.
• Discuss ethical behaviors in the workplace and (or) the educational sector. For example, talk about whether or not affirmative action is still important or necessary in education or the workplace.
• Weigh the benefits and risks of vaccinating children and decide which one outweighs the other. Here, you might want to consider the different types of vaccinations and the nature and frequency of associated complications.
• Investigate at least one of the health issues that currently pose a threat to humanity and which are under investigation. These issues can include Alzheimer’s, cancer, depression, autism, and HIV/AIDS. Research how these issues affect individuals and society and recommend solutions to alleviate cost and suffering.
• Study some individuals suffering from and under treatment for depression. Then, investigate the common predictors of the disease and how this information can help prevent the issue.

Tip : To make this example of a research title more comprehensive, you can focus on a certain age range – say, teenagers.

• Discuss whether or not free healthcare and medication should be available to people and the likely implications.
• Identify and elucidate different methods or programs that have been most effective in preventing or reducing teen pregnancy.
• Analyze different reasons and circumstances for genetic manipulation and the different perspectives of people on this matter. Then, discuss whether or not parents should be allowed to engineer designer babies.
• Identify the types of immigration benefits, including financial, medical, and education, your country provides for refugees and immigrants. Then, discuss how these benefits have helped them in settling down and whether more or less should be provided.
• Discuss the acceptance rate of the gay community in your country or a specific community. For example, consider whether or not gay marriage is permitted if they can adopt children, and if they are welcome in religious gatherings.
• Explore and discuss if terrorism truly creates a fear culture that can become a society’s unintended terrorist.
• Consider and discuss the different techniques one can use to identify pedophiles on social media.

Tip : Social issues research topics are interesting, but ensure you write formally and professionally.

• Investigate the importance or lack of importance of art in primary or secondary education. You can also recommend whether or not it should be included in the curriculum and why.

Tip : You can write on this possible research title based on your experiences, whether positive or negative.

• Discuss the role of illustration in children’s books and how it facilitates easy understanding in children. You may focus on one particular book or select a few examples and compare and contrast.
• Should the use of art in books for adults be considered, and what are the likely benefits?
• Compare and contrast the differences in art from two named cultural Renaissance – for instance, the Northern Renaissance and the Italian Renaissance.
• Investigate how sexism is portrayed in different types of media, including video games, music, and film. You can also talk about whether or not the amount of sexism portrayed has reduced or increased over the years.
• Explore different perspectives and views on dreams; are they meaningful or simply a game of the sleeping mind? You can also discuss the functions and causes of dreams, like sleeping with anxiety, eating before bed, and prophecies.
• Investigate the main reasons why religious cults are powerful and appealing to the masses, referring to individual cases.
• Investigate the impact of religion on the crime rate in a particular region.

Tip : Narrow down this research title by choosing to focus on a particular age group, say children or teenagers, or family. Alternatively, you can focus on a particular crime in the research to make the paper more extensive.

• Explore reasons why Martin Luther decided to split with the Catholic church.
• Discuss the circumstances in Siddhartha’s life that led to him becoming the Buddha.

Tip : It is important to remove sentiments from your research and base your points instead on clear evidence from a sound study. This ensures your title of research does not lead to unsubstantiated value judgments, which reduces the quality of the paper.

• Discuss how the steel sword, gunpowder, biological warfare, longbow, or atomic bomb has changed the nature of warfare.

Tip : For this example of the research problem, choose only one of these technological developments or compare two or more to have a rich research paper.

• Explore the changes computers, tablets, and smartphones have brought to human behaviors and culture, using published information and personal experience.

Tip : Approach each research study example in a research paper context or buy research paper online , giving a formal but objective view of the subject.

• Are railroads and trains primary forces in the industrialization, exploitation, and settlement of your homeland or continent?
• Discuss how the use of fossil fuels has changed or shaped the world.

Tip : Narrow down this title of the research study to focus on a local or particular area or one effect of fossil fuels, like oil spill pollution.

• Discuss what progress countries have made with artificial intelligence. You can focus on one named country or compare the progress of one country with another.
• Investigate the factual status of global warming – that is, is it a reality or a hoax? If it is a reality, explore the primary causes and how humanity can make a difference.
• Conduct in-depth research on endangered wildlife species in your community and discuss why they have become endangered. You can also enumerate what steps the community can take to prevent these species from going extinct and increase their chances of survival.
• Investigate the environmental soundness of the power sources in your country or community. Then, recommend alternative energy sources that might be best suited for the area and why.
• Consider an area close to wildlife reserves and national parks, and see whether oil and mineral exploration has occurred there. Discuss whether this action should be allowed or not, with fact-backed reasons.
• Investigate how the use and abolishment of DDT have affected the population of birds in your country.

Tip : Each example research title requires that you consult authoritative scientific reports to improve the quality of your paper. Furthermore, specificity and preciseness are required in each example of research title and problem, which only an authority source can provide.

• Discuss the importance of a major historical event and why it was so important in the day. These events can include the assassination of John F. Kennedy or some revolutionary document like the Magna Carta.
• Consider voyagers such as the Vikings, Chinese, as well as native populations and investigate whether Columbus discovered America first.
• Choose a named historical group, family, or individual through their biographies, examining them for reader responses.
• Research people of different cultural orientations and their responses to the acts of others who live around them.
• Investigate natural disasters in a named country and how the government has responded to them. For example, explore how the response of the New Orleans government to natural disasters has changed since Hurricane Katrina.

Tip : Focus this research title sample on one particular country or natural disaster or compare the responses of two countries with each other.

• Explore the educational policy, “no child left behind,” investigating its benefits and drawbacks.
• Investigate the concept of plagiarism in the twenty-first century, its consequences, and its prevalence in modern universities. Take a step further to investigate how and why many students don’t understand the gravity of their errors.
• Do in-depth research on bullying in schools, explaining the seriousness of the problem in your area in particular. Also, recommend actions schools, teachers, and parents can take to improve the situation if anything.
• Explore the place of religion in public schools; if it has a place, explain why, and if it does not, explain why not.
• Does a student’s financial background have any effect on his or her academic performance? In this sample research title, you can compare students from different financial backgrounds, from wealthy to average, and their scores on standardized tests.
• Is spanking one’s child considered child abuse; if so, why? In this research problem example for students, consider whether or not parents should be able to spank their children.
• Investigate the relationship between family health and nutrition, focusing on particular nutrition. This example of the title of the research study, for instance, can focus on the relationship between breastfeeding and baby health.
• Elucidate on, if any, the benefits of having a home-cooked meal and sitting down as a family to eat together.
• Explore the effect of fast-food restaurants on family health and nutrition, and whether or not they should be regulated.
• Research local food producers and farms in your community, pinpointing how much of your diet is acquired from them.

Tip : These are great research titles from which you can coin research topics for STEM students .

• Compare and contrast the two major operating systems: Mac and Windows, and discuss which one is better.

Tip : This title of the research study example can lead to strong uninformed opinions on the matter. However, it is important to investigate and discuss facts about the two operating systems, basing your conclusions on these.

• Explain the effect of spell checkers, autocorrect functions, and grammar checkers on the writing skills of computer users. Have these tools improved users’ writing skills or weakened them?

Tip : For this example of title research, it is better to consider more than one of these tools to write a comprehensive paper.

• Discuss the role(s) artificial intelligence is playing now or will likely play in the future as regards human evolution.
• Identify and investigate the next groundbreaking development in computer science (like the metaverse), explaining why you believe it will be important.
• Discuss a particular trendsetting technological tool, like blockchain technology, and how it has benefited different sectors.

Tip : For this research title example, you may want to focus on the effect of one tool on one particular sector. This way, you can investigate this example of research and thesis statement about social media more thoroughly and give as many details as possible.

• Consider your personal experiences as well as close friends’ and families experiences. Then, determine how marketing has invaded your lives and whether these impersonal communications are more positive than negative or vice versa.
• Investigate the regulations (or lack thereof) that apply to marketing items to children in your region. Do you think these regulations are unfounded, right, or inadequate?
• Investigate the merits and demerits of outsourcing customer services; you can compare the views of businesses with those of their customers.
• How has the communication we do through blog sites, messaging, social media, email, and other online platforms improved interpersonal communications if it has?
• Can understanding culture change the way you do business? Discuss how.

Tip : Ensure you share your reasoning on this title of the research study example and provide evidence-backed information to support your points.

• Learn everything you can about eating disorders like bulimia and anorexia, as well as their causes, and symptoms. Then, investigate and discuss the impact of its significance and recommend actions that might improve the situation.
• Research a major development in women’s history, like the admission of women to higher institutions and the legalization of abortion. Discuss the short-term and (or) long-term implications of the named event or development.
• Discuss gender inequality in the workplace – for instance, the fact that women tend to earn less than men for doing the same job. Provide specific real-life examples as you explain the reasons for this and recommend solutions to the problem.
• How have beauty contests helped women: have they empowered them in society or objectified them?

Tip : You may shift the focus of this topic research example to female strippers or women who act in pornographic movies.

• Investigate exceptional businesswomen in the 21st century; you can focus on one or compare two or more.

Tip : When writing on the title of a research example related to women, avoid using persuasion tactics; instead, be tactful and professional in presenting your points.

• Discuss the unique nature and implications of Donald Trump’s presidency on the United States and the world.
• Investigate the conditions and forces related to the advent and rise of Nazi Germany. Shift the focus of this title research example on major wars like WWI or the American Civil War.
• Is the enormous amount of money spent during election campaigns a legitimate expense?
• Investigate a named major political scandal that recently occurred in your region or country. Discuss how it started, how its news spread, and its impacts on individuals in that area.
• Discuss the impacts British rule had on India.
• Investigate the rate of incarceration in your region and compare it with that of other countries or other regions.
• Is incarcerating criminals an effective solution in promoting the rehabilitation of criminals and controlling crime rates?
• Consider various perspectives on the issue of gun control and coin several argumentative essay topics on the matter.
• Why do drivers continue to text while driving despite legal implications and dire consequences?
• Discuss the legality of people taking their own lives due to suffering from a debilitating terminal disease.

Each example of the research title provided in this article will make for a rich, information-dense research paper. However, you have a part to play in researching thoroughly on the example of the research study. To simplify the entire process for you, hiring our writing services is key as you wouldn’t have to worry about choosing topics. Our team of skilled writers knows the right subject that suits your research and how to readily get materials on them.

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Research Title

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A research title is a succinct, informative phrase that encapsulates a study’s essence. It gives readers a clear indication of the research’s focus, scope, and significance. An effective research title is concise, specific, and engaging, incorporating key terms related to the primary subject matter. Crafting a well-thought-out research title is crucial as it influences first impressions and impacts the study’s visibility and accessibility. Additionally, a strong research title enhances the title page and ensures the research paper cover letter accurately reflects the study’s content.

What is Research Title?

A research title is a concise statement that clearly and precisely encapsulates the main topic, scope, and objective of a research study. It serves as the first point of contact for readers and should effectively communicate the essence of the research in a way that is both engaging and informative. A well-crafted research title is specific, descriptive, and reflective of the study’s core focus, helping to attract interest and provide a clear understanding of the research subject at a glance.

Research Title Format

A well-crafted research title follows a specific format to ensure clarity and precision. Here’s a structured approach:

[Main Topic]: [Specific Aspect or Focus]

Example: “The Impact of Social Media on Teen Mental Health: A Comprehensive Analysis of Behavioral Changes”

Examples of Research Titles

Here are some examples of well-crafted research titles across various fields:

• “The Effects of Bilingual Education on Cognitive Development in Early Childhood”
• “Assessing the Impact of Technology Integration on Student Engagement in High School Classrooms”
• “The Role of Genetics in the Development of Alzheimer’s Disease: A Meta-Analysis”
• “Evaluating the Efficacy of Telemedicine in Managing Chronic Diseases During the COVID-19 Pandemic”
• “The Impact of Urbanization on Local Wildlife Populations: A Case Study of Central Park”
• “Assessing the Effectiveness of Renewable Energy Policies in Reducing Carbon Emissions”
• “The Influence of Social Media on Political Participation Among Millennials”
• “Exploring the Relationship Between Socioeconomic Status and Academic Achievement in Urban Schools”
• “Analyzing the Effects of Corporate Social Responsibility on Consumer Behavior”
• “The Role of Microfinance in Alleviating Poverty in Developing Countries”
• “The Development and Impact of Artificial Intelligence on Workforce Automation”
• “Assessing the Safety and Efficiency of Autonomous Vehicles in Urban Areas”
• “The Representation of Gender Roles in 21st Century Cinema”
• “Exploring the Influence of Renaissance Art on Modern Aesthetic Values”
• “The Impact of Childhood Trauma on Adult Relationships: A Longitudinal Study”
• “Exploring the Effectiveness of Cognitive Behavioral Therapy in Treating Anxiety Disorders”
• “The Effectiveness of Vaccination Campaigns in Reducing the Spread of Infectious Diseases: A Global Perspective”
• “Sustainable Farming Practices and Their Impact on Soil Health: A Comparative Study of Organic and Conventional Methods”

Research Titles for Students

• The Impact of Online Learning on Student Performance in High School
• Exploring the Relationship Between Sleep Patterns and Academic Achievement Among College Students
• The Effects of Extracurricular Activities on Student Social Skills Development
• The Influence of Peer Pressure on High School Students’ Academic Choices
• Assessing the Benefits of Early Childhood Education Programs on Later Academic Success
• The Role of Nutrition and Diet in Enhancing Student Concentration and Memory
• Examining the Effectiveness of Study Groups in Improving Academic Performance in University Settings
• The Impact of Part-Time Employment on High School Students’ Academic Achievement and Time Management
• Exploring the Relationship Between Physical Activity and Mental Health Among College Students
• The Effects of School Uniform Policies on Student Behavior and Academic Outcomes

Qualitative Research Titles

• Exploring Student Perceptions of Remote Learning During the COVID-19 Pandemic
• The Lived Experiences of First-Generation College Students: Challenges and Triumphs
• Understanding Teacher Attitudes Towards Inclusive Education in Mainstream Classrooms
• The Impact of Parental Involvement on Student Motivation and Academic Success
• Exploring the Cultural Adaptation Experiences of International Students in American Universities
• The Role of Peer Support in Coping with Academic Stress Among High School Students
• Investigating the Influence of School Climate on Teacher Job Satisfaction and Retention
• The Effects of Community-Based Learning on Student Engagement and Civic Responsibility
• Understanding the Barriers to STEM Education for Female Students in Rural Areas
• Exploring the Experiences of Students with Learning Disabilities in Higher Education
• The Impact of School Leadership Styles on Teacher Morale and Performance
• The Role of Mentorship Programs in Supporting Minority Students in STEM Fields
• Exploring the Emotional and Social Impacts of Bullying on Middle School Students
• The Influence of Extracurricular Activities on Identity Development in Adolescents
• Understanding the Perspectives of Parents on Bilingual Education Programs

Quantitative Research Titles

• The Impact of Class Size on Student Academic Achievement in Elementary Schools
• Analyzing the Correlation Between Homework Frequency and Student Performance in Mathematics
• The Effects of School Funding on Standardized Test Scores in Public Schools
• Assessing the Relationship Between Attendance Rates and Graduation Rates in High Schools
• Evaluating the Effectiveness of Flipped Classrooms on Student Learning Outcomes
• The Influence of Parental Education Levels on Children’s Academic Success
• The Impact of Early Childhood Education on Literacy Rates in Primary School Students
• Comparing Academic Performance Between Students in Single-Sex and Coeducational Schools
• The Role of Technology in Enhancing Student Engagement in STEM Subjects
• Analyzing the Impact of Nutrition Programs on Student Health and Academic Performance
• The Relationship Between Physical Activity and Academic Achievement in High School Students
• Evaluating the Success of Mentorship Programs on College Retention Rates
• The Effects of Sleep Patterns on Academic Performance Among University Students
• Assessing the Impact of Socioeconomic Status on Access to Higher Education
• The Influence of Teacher Qualifications on Student Achievement in Science

Importance of a Research Title

A research title is a critical component of any research study or academic paper. It serves multiple important functions that contribute to the overall success and impact of the research. Here are key reasons why a research title is important:

1. First Impression

The research title is often the first element a reader encounters. A well-crafted title can create a strong first impression, attracting the reader’s attention and encouraging them to explore the study further.

2. Clarity and Focus

A good research title clearly and succinctly communicates the main topic and scope of the study. It helps the reader quickly understand what the research is about and what specific aspect is being addressed.

3. Guidance

The title provides guidance to the reader about the content and direction of the research. It sets expectations and helps readers decide if the paper is relevant to their interests or research needs.

4. Searchability

In the digital age, research titles are crucial for searchability. A precise and descriptive title improves the chances of the paper being found in online searches, databases, and academic journals, increasing its visibility and accessibility.

5. Academic and Professional Recognition

A well-formulated research title contributes to the academic and professional recognition of the work. It reflects the researcher’s ability to clearly define and articulate their study, which can enhance credibility and reputation within the academic community.

Characteristics of a Good Research Title

A good research title is essential for effectively communicating the main focus and scope of your study. Here are the key characteristics that make a research title effective:

• Clear and Understandable : The title should be easily understood by a broad audience, avoiding jargon or overly complex language.
• Direct : It should convey the main topic and scope of the research without ambiguity.

2. Conciseness

• Brevity : A good title is concise and to the point, typically no longer than 10-15 words.
• Essential Information : It includes only the most relevant information, omitting unnecessary words.

3. Specificity

• Focused : The title should clearly reflect the specific aspect or focus of the research.
• Detailed : It provides enough detail to give a clear sense of what the study entails.

4. Descriptiveness

• Informative : It accurately describes the content and scope of the study.
• Comprehensive : The title should give readers a good understanding of the research without needing to read the entire paper.

5. Keywords

• Relevant Keywords : Including key terms that are central to the research topic helps with searchability and indexing.
• SEO-Friendly : Using keywords that align with what potential readers might search for increases the paper’s visibility.

6. Engagement

• Interest : The title should be engaging and interesting, encouraging readers to want to learn more about the study.
• Appeal : It should appeal to the target audience, whether they are academics, practitioners, or the general public.

How to Write a Research Title?

A well-crafted research title is crucial as it provides the first impression of your study. It should be concise, informative, and engaging to capture the reader’s attention while conveying the essence of your research. Here’s a step-by-step guide on how to write an effective research title.

1. Understand the Purpose of the Title

The title should:

• Summarize the main topic of the research.
• Indicate the scope and focus of the study.
• Reflect the methodology used (if applicable).
• Attract the target audience’s interest.

2. Identify the Key Components

To create a comprehensive title, identify the following components of your research:

• Main topic : The primary subject or focus.
• Variables : Key elements or factors studied.
• Population/sample : The group or sample studied.
• Methodology : The approach or techniques used in the research.

3. Be Clear and Specific

Avoid vague and ambiguous terms. Be precise in describing your research. For example, instead of “Study of Education Methods,” use “Effectiveness of Interactive Learning Techniques in High School Biology.”

4. Keep It Concise

A good title is typically between 10 to 15 words. It should be long enough to include essential information but short enough to be easily readable.

5. Use Descriptive Words

Use words that describe the content and aim of your research effectively. Descriptive words help in making the title informative and engaging. Examples include “effects,” “analysis,” “evaluation,” “comparison,” etc.

6. Avoid Jargon and Abbreviations

Ensure that your title is accessible to a broad audience by avoiding technical jargon and abbreviations that might not be widely understood.

7. Consider the Audience

Think about who will be reading your research. Tailor your title to meet the expectations and interests of your target audience, whether they are academic peers, professionals, or the general public.

8. Reflect the Type of Study

Indicate whether the research is a review, case study, experiment, or theoretical analysis. This helps set the context for the reader. For example, “A Case Study on Renewable Energy Adoption in Urban Areas.”

9. Include Keywords

Incorporate relevant keywords that reflect the main themes of your research. This not only helps in search engine optimization but also makes your research easily discoverable.

10. Revise and Refine

Review your title for clarity, conciseness, and accuracy. Ask for feedback from peers or mentors to ensure it effectively represents your research.

FAQ’s

How should a research title be structured.

A research title should be clear, concise, and informative, often including the main variables, methods, and context of the study.

What are the key elements of a good research title?

Key elements include relevance, clarity, specificity, and the inclusion of main keywords related to the research topic.

Can a research title be a question?

Yes, a research title can be a question if it effectively conveys the research’s focus and intrigues the reader.

How long should a research title be?

A research title should be brief but descriptive, typically between 10 to 15 words, avoiding unnecessary jargon or overly complex terms.

Should a research title include keywords?

Yes, including keywords helps in indexing and searching, making it easier for others to find your research.

Can a research title change during the research process?

Yes, it can be refined or adjusted as the research progresses to better reflect the study’s findings and scope.

Should the research title reflect the research methodology?

It can, especially if the methodology is central to the study’s uniqueness or understanding, but it’s not always necessary.

How specific should a research title be?

A research title should be specific enough to give a clear idea of the study’s focus but not so detailed that it becomes cumbersome.

What makes a research title catchy?

A catchy research title is engaging, piques curiosity, and uses intriguing language while still being clear and informative.

Can humor be used in a research title?

Humor can be used if appropriate for the subject matter and audience, but it should not compromise clarity or professionalism.

Text prompt

• Instructive
• Professional

10 Examples of Public speaking

20 Examples of Gas lighting

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Writing a scientific paper.

• Writing a lab report

What is a "good" title?

"title checklist" from: how to write a good scientific paper. chris a. mack. spie. 2018., other hints for writing a title.

• INTRODUCTION
• LITERATURE CITED
• Bibliography of guides to scientific writing and presenting
• Peer Review
• Presentations
• Lab Report Writing Guides on the Web

The title will be read by many people. Only a few will read the entire paper, therefore all words in the title should be chosen with care. Too short a title is not helpful to the potential reader. However too long a title can sometimes be even less meaningful. Remember a title is not an abstract. Also a title is not a sentence.

Goals: • Fewest possible words that describe the contents of the paper. • Avoid waste words like "Studies on", or "Investigations on" • Use specific terms rather than general • Watch your word order and syntax • Avoid abbreviations and jargon

 The title should be clear and informative, and should reflect the aim and approach of the work.

 The title should be as specific as possible while still describing the full range of the work. Does the title, seen in isolation, give a full yet concise and specific indication of the work reported?

 Do not mention results or conclusions in the title.

 Avoid: overly clever or punny titles that will not fare well with search engines or international audiences; titles that are too short to be descriptive or too long to be read; jargon, acronyms, or trademarked terms. 

• Whenever possible, use a declarative rather than a neutral title
• Don't end your title with a question mark?
• Begin with the keywords
• Use verbs instead of abstract nouns
• Avoid abbrev. in the title

From: How to Write and Illustrate a Scientific Paper (2008)

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How to Write Catchy Research Paper Titles with Examples

Hey there, fellow researchers! Have you ever felt the struggle of coming up with the perfect title for your paper? You’re not alone. The title is like the headline of your favorite news article – it’s got to be catchy yet informative. Let’s dive into some tips and tricks to ensure your title stands out in the academic crowd.

1. Why is the Research Paper Title Important?

Every word in your title is crucial. It’s the first thing a reviewer or reader will see, and it can determine whether your paper gets read or skipped.

✖ Title is too long, wordy, and confusing An In-depth Examination into The Overall Chance of Becoming a World-Renowned Athlete vs Getting an Executive Position in a Fortune 500 Company ✖ Title is written for a small group of readers Examining Humor in Asian Nations as Expressed in Instagram Videos ✔ Title is short and to the point Autonomous Cars: The Ethical Dilemma

A great title is a concise summary of your research and a sneak peek into your work’s unique aspects and main findings. It’s a balance between being specific and informative without overwhelming the reader with details.

2. Rules for Writing Good Titles

Rules for writing great titles are like rules for good writing in general. Let’s look at some basic rules to follow while crafting a fitting title for your research paper.

2.1 Be Specific and Avoid Being Generic

A generic title is broad, vague, and lacks specificity about the research findings. It does not highlight the research’s unique factors or the study’s contribution.

✖ Generic title An Analysis of Healthcare Data Privacy ✔ Improved title Assessing the Effectiveness of Encryption Techniques in Protecting User Data Privacy in a Healthcare Organization _ Focus of research _ Context _ Aspect being studied

2.2 Highlight Your Main Findings and Unique Aspects

Craft the perfect title using three steps.

2.3 Make it Concise and Short

While a five-word short title may seem ideal, when trying to include the specificity of focus, method, and context, you are likelier to have an 8-12 word title. This length is perfect for journal articles.

✖ Not concise A Comprehensive Examination of the Use and Impact of AI-Driven Predictive Analytics for Improving Patient Outcomes in Healthcare Settings Including Hospitals, Labs, Physician’s Offices and Primary Care Facilities ✔ Concise AI-Driven Predictive Analytics in Healthcare: Improving Patient Outcomes

2.4 Attract Attention to Your Work

You want people to be able to find your research article easily through a Google search. Specificity is essential. Using vague adjectives like novel or unique to describe a method doesn’t mean anything, and these words are not likely to be entered into a search bar. Ask yourself, what would the person likely type into the search bar?

✖ Title with poor searchability A Novel Technique for Learning Science ✔ Title with good searchability AI Driven Exercises for Elementary Science Classes

3. Common Questions

Many questions arise when writing an article title. We will answer some of the most common questions, starting with writing mechanics.

3.1 Should Titles be Grammatically Correct?

You might wonder if using prepositions (for, in, of, for, by) in a title is okay. The answer is yes. It is often necessary for the title to make sense and be grammatically correct. Using articles (the, a, an) correctly is also essential. Let’s look at some examples.

Please remember, a countable singular noun (factor, cause, risk) must be preceded by an article. Are verbs acceptable in titles?  Absolutely. Verbs make titles more dynamic.

Tip: Use the …ing form of verbs rather than vague nouns.

✖ Using abstract nouns The examination and categorization of educational software for high schools ✔ Replace abstract nouns with …ing form of verb Examining and categorizing educational software for high schools

Using verbs in the second example adds action words that depict the tasks performed in the study.

3.2 Can I Add Humor to My Title?

Humor can make a title more engaging and memorable, but it must be balanced with relevance to the research topic. The humor must not detract from the study’s credibility.

3.3 Can I Formulate My Paper Title as a Question?

Titles that ask questions are well-suited to abstracts submitted to conferences. Questioning titles are informal and catch the reader’s attention quickly.  The question must be aligned with the primary focus of the research.

Rule: A title can end with a question mark. However, no other punctuation is required at the end of a title.

3.4 What is the Difference Between Conference and Journal Titles?

When you submit an abstract to a conference, you want it noticed so it will be accepted as a presentation. However, you also hope it will be published in the conference proceedings. You want to attract attention, but the title can’t be too witty as to lose professionalism. Two-part titles work well to blend fun and professionalism.

3.5 When is a Two-Part Title a Good Idea

Two-part titles can pose a question in the first part to grab attention, with the second part providing a more academic description of the content. Two-part questions can also use the second part to explain the first part. Two-part questions must be specific, and the two parts must be connected.

✖ Poorly written two-part title : first and second parts don’t connect Advanced Algorithms in Machine Learning: Can They Really Improve Anything? ✔ Improved title Advanced Algorithms in Predictive Analytics: Are They Transforming Healthcare Outcomes?

The poorly written title does not strongly connect the first and second parts. “Can They Really Improve Anything?” isn’t specific enough to connect to the first part, which also lacks specificity.

Crafting an engaging and informative research article title is crucial for capturing attention and ensuring your work is read. You can create titles that stand out by being specific, highlighting unique findings, keeping titles concise, and ensuring grammatical correctness. Remember, a well-placed question or a bit of humor can enhance your title, but it must remain relevant and professional. Whether for journals or conferences, a well-crafted title can make a difference in the searchability and impact of your research. Happy titling!

If you have any questions, please drop a comment below, and we will answer as soon as possible. We also recommend you to refer to our other blogs on  academic writing tools ,   academic writing resources ,  academic writing phrases ,  research paper examples  and  research paper writing tips  which are relevant to the topic discussed in this blog. 

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How to Write a Good Research Paper Title: Tips and Examples

Learn how to create good titles for research papers with our comprehensive guide. Discover tips, techniques, and examples to make your research stand out.

Kate Windsor

Jun 16, 2024

Writing a research paper is a crucial part of academic life, but crafting a compelling title can be just as important as the content itself. A good research paper title not only captures the essence of your work but also attracts potential readers and helps your paper stand out in a sea of academic literature. In this comprehensive guide, we'll explore the importance of good titles for research papers, provide tips on creating effective titles, and share examples to inspire your own title-writing process.

Understanding the Importance of a Research Paper Title

Why a good research paper title matters.

A suitable research paper title matters because:

a) It draws readers in and makes a research study stand out.

b) An effective research paper title is less likely to be overlooked.

c) It contributes to the professionalism and impact of the research.

According to a study by Jamali and Nikzad (2011), articles with shorter titles tend to be downloaded more often than those with longer titles. This highlights the importance of creating concise and engaging titles for your research papers.

Dr. John Smith, a renowned professor of psychology, states on research titles, "The title of a research paper is the first thing that readers, including peer reviewers and journal editors, will see. It's crucial to make a strong first impression with a clear, concise, and compelling title."

The role of a title in a research paper

A research title plays a critical role in the research process as it:

a) Facilitates the dissemination of knowledge.

b) Contributes to the professionalism and impact of the research.

c) Serves as a critical component of the overall research communication process.

Moreover, a well-crafted and good title or a good research title can increase the chances of your research paper being accepted for publication in your target journal or a reputable journal. Editors and reviewers often use the title as a first screening tool to determine the relevance and quality of the research.

Crafting a Compelling Research Paper Title

Identifying research study keywords for a strong title

Research titles matter. The best research paper title starts with:

a) Finding the most important parts of your research questions.

b) Choosing only the most important terms for your keywords.

c) Drawing 3 to 8 keywords maximum, avoiding very lengthy titles.

When selecting keywords for your research paper title, consider using tools like Google Keyword Planner or SEMrush to identify high-traffic, relevant keywords in your field of study.

Look at social science research papers or for example, looking at a research paper in the field of environmental science might have a title like: "The Impact of Deforestation on Biodiversity: A Meta-Analysis of Neotropical Rainforests." This title effectively uses keywords such as "deforestation," "biodiversity," and "Neotropical rainforests" to convey the main focus of the research.

Using keywords to create a working research paper title

Descriptive research titles draw keywords.

a) Use the identified keywords to create a research title

b) Ensure the title accurately captures what you have done

c) Keep the title concise and relevant

Easily pronounces technical words in any field

Characteristics of Effective Research Paper Titles

Key qualities of a good research paper title.

A good research title should have the elements below to make it stand out.

a) A good research title should be concise and to the point

b) Accurately reflects or the research title describes the content of the research paper.

c) Easy to understand and remember.

d) Unique and not easily confused with other research titles.

What makes a research paper title stand out

A good title should:

a. Predict the content of the research paper.

b. Be interesting to the reader.

c. Reflect the tone of the writing.

d. Contain important keywords for easier location during a keyword search.

Supporting Evidence:

A study by Habibzadeh and Yadollahie (2010) found that articles with questions in their titles are more likely to be cited than those without. Consider incorporating a question into your research paper title to pique readers' curiosity and encourage engagement.

For instance, a research paper in a particular academic journal like the field of psychology might have a title like: "Can Mindfulness Meditation Reduce Symptoms of Anxiety and Depression? A Randomized Controlled Trial." This title effectively uses a question to grab the reader's attention and clearly conveys the main focus of the research.

Writing a Research Paper Title that Grabs Attention

Techniques for crafting a compelling research paper title

a) Use a clear and concise format, such as [method] study of [topic] among [sample].

b) Use keywords from the research topic to make the title more discoverable.

c) Keep the title short and to the point, avoiding unnecessary words or phrases.

When writing your research paper title, consider the writing tips and best practices for writing scientific papers to ensure your title is effective and engaging.

Avoiding common mistakes in research paper titles

a) Avoid using abbreviations or acronyms unless they are commonly used in the field and are essential to convey the research focus.

b) Eliminate any nonessential words and phrases from your title.

c) Aim for a word count of 16 words or fewer.

The Role of Subtitles in Research Paper Titles

When to use a subtitle and how to write one effectively.

Add a subtitle after a colon to provide more immediate details about methodology or sample. Be aware of the specific journal author instructions for research paper titles.

If your research paper includes an annex , consider mentioning it in the subtitle to provide additional context for your readers.

Examples of Good Research Paper Titles

Analyzing effective research paper titles.

Titles can be interesting but incomplete, complete but uninteresting, or too informal in tone

Examples of research paper titles that work

Good titles that are concise and contain all relevant terms increase citation counts and Altmetric scores.

Here are a few examples of effective research paper titles:

• " The Impact of Social Media on Adolescent Mental Health: A Systematic Review ". This title effectively uses keywords such as "social media," "adolescent," and "mental health" to convey the main focus of the research. The use of "systematic review" indicates the comprehensive nature of the study.
• " Exploring the Relationship Between Exercise and Cognitive Function in Older Adults ". This title clearly states the main variables being investigated (exercise and cognitive function) and the specific population (older adults). It is concise and easy to understand.
• " Evaluating the Effectiveness of Mindfulness-Based Stress Reduction in Chronic Pain Management ". This title effectively communicates the intervention being studied (mindfulness-based stress reduction) and the specific application (chronic pain management). It is specific and informative.
• " The Role of Exosomes in Cancer Progression: A Comprehensive Review ". This title uses keywords such as "exosomes" and "cancer progression" to convey the main focus of the research. The use of "comprehensive review" indicates the depth and breadth of the study.
• " Machine Learning Approaches for Predicting Stock Market Trends: A Comparative Analysis ". This title effectively communicates the main techniques being investigated (machine learning approaches) and the specific application (predicting stock market trends). The use of "comparative analysis" suggests that different approaches will be evaluated and compared.

Refining Your Research Paper Title

Refining your title: removing nonessential words and phrases.

Eliminate any nonessential words and phrases from your title and keep the title concise and relevant. Aim for a word count of 16 words or fewer.

Getting feedback on your research paper title

Consider delegating your most complex tasks to skilled writers. Get feedback from peers, mentors, or editors to refine your title.

When refining your research paper title, consider the order of authors and how it may impact the perceived importance of each contributor.

It is crucial to seek feedback and guidance from your advisors and colleagues when refining your research paper title. They can provide valuable insights and help ensure that your title accurately represents your research and aligns with the requirements of your specific academic discipline. Don't hesitate to reach out to your network for support and advice throughout the title-writing process.

Final Tips for a Good Research Paper Title

Additional tips for writing a good research paper title

Keep in mind the formatting, word count, and content when writing a research paper title and aim for a concise and relevant title. Use a good research paper title to make a significant difference in the success of a research study

In her book "Stylish Academic Writing," Helen Sword (2012) emphasizes the importance of crafting engaging and informative titles to capture readers' attention and effectively communicate the content of your research.

Best practices for research paper titles

A good research paper title should be concise, informative, and accurately represent the content and purpose of the study. Paperpal can help generate outstanding research titles in a click.

Consider the UK's Research Excellence Framework when crafting your title. The UK's Research Excellence Framework (REF) is a system for assessing the quality of research in UK higher education institutions.

When crafting your research paper title, consider how it aligns with the REF's criteria for research quality, which include originality, significance, and rigor. A well-crafted title that effectively communicates the value and impact of your research can contribute to a stronger REF submission.

Joshua Schimel's "Writing Science: How to Write Papers That Get Cited and Proposals That Get Funded" (2012) provides valuable insights into the art of scientific writing, including the importance of creating compelling research paper titles that accurately reflect the content and significance of your work.

Additional Resources for Crafting Effective Research Paper Titles:

1. The Academic Phrasebank - A useful resource for finding appropriate phrases and terminology for your research paper title.

2. Paperpal Title Generator - An online tool that helps generate effective research paper titles based on your keywords and research focus.

In conclusion, writing a good research paper title is a critical aspect of the research process, as it can significantly impact the visibility and success of your work. By understanding the importance of titles, following best practices, and refining your title based on feedback, you can create compelling titles that accurately represent your research and attract the attention of your target audience. Whether you're conducting theoretical research or applied research , a well-crafted title is essential for effectively communicating your findings to the scientific community.

As Michael Alley notes in his book "The Craft of Scientific Writing" (2018), a well-written research paper title not only captures the essence of your work but also serves as a critical tool for attracting readers and increasing the impact of your research.

Research Paper Optimization

Effective Research Titles

Research Paper Writing

Title Writing Tips

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Title, Abstract and Keywords

The importance of titles.

The title of your manuscript is usually the first introduction readers (and reviewers) have to your work. Therefore, you must select a title that grabs attention, accurately describes the contents of your manuscript, and makes people want to read further.

An effective title should:

• Convey the  main topics  of the study
• Highlight the  importance  of the research
• Be  concise
• Attract  readers

Writing a good title for your manuscript can be challenging. First, list the topics covered by the manuscript. Try to put all of the topics together in the title using as few words as possible. A title that is too long will seem clumsy, annoy readers, and probably not meet journal requirements.

Does Vaccinating Children and Adolescents with Inactivated Influenza Virus Inhibit the Spread of Influenza in Unimmunized Residents of Rural Communities?

This title has too many unnecessary words.

Influenza Vaccination of Children: A Randomized Trial

This title doesn’t give enough information about what makes the manuscript interesting.

Effect of Child Influenza Vaccination on Infection Rates in Rural Communities: A Randomized Trial This is an effective title. It is short, easy to understand, and conveys the important aspects of the research.

Think about why your research will be of interest to other scientists. This should be related to the reason you decided to study the topic. If your title makes this clear, it will likely attract more readers to your manuscript. TIP: Write down a few possible titles, and then select the best to refine further. Ask your colleagues their opinion. Spending the time needed to do this will result in a better title.

Abstract and Keywords

The Abstract is:

• A  summary  of the content of the journal manuscript
• A time-saving  shortcut  for busy researchers
• A guide to the most important parts of your manuscript’s written content

Many readers will only read the Abstract of your manuscript. Therefore, it has to be able to  stand alone . In most cases the abstract is the only part of your article that appears in indexing databases such as Web of Science or PubMed and so will be the most accessed part of your article; making a good impression will encourage researchers to read your full paper.

A well written abstract can also help speed up the peer-review process. During peer review, referees are usually only sent the abstract when invited to review the paper. Therefore, the abstract needs to contain enough information about the paper to allow referees to make a judgement as to whether they have enough expertise to review the paper and be engaging enough for them to want to review it.

Your Abstract should answer these questions about your manuscript:

• What was done?
• Why did you do it?
• What did you find?
• Why are these findings useful and important?

Answering these questions lets readers know the most important points about your study, and helps them decide whether they want to read the rest of the paper. Make sure you follow the proper journal manuscript formatting guidelines when preparing your abstract.

TIP: Journals often set a maximum word count for Abstracts, often 250 words, and no citations. This is to ensure that the full Abstract appears in indexing services.

Keywords  are a tool to help indexers and search engines find relevant papers. If database search engines can find your journal manuscript, readers will be able to find it too. This will increase the number of people reading your manuscript, and likely lead to more citations.

However, to be effective, Keywords must be chosen carefully. They should:

• Represent  the content of your manuscript
• Be  specific  to your field or sub-field

Manuscript title:  Direct observation of nonlinear optics in an isolated carbon nanotube

Poor keywords:  molecule, optics, lasers, energy lifetime

Better keywords:  single-molecule interaction, Kerr effect, carbon nanotubes, energy level structure

Manuscript title:  Region-specific neuronal degeneration after okadaic acid administration Poor keywords:  neuron, brain, OA (an abbreviation), regional-specific neuronal degeneration, signaling

Better keywords:  neurodegenerative diseases; CA1 region, hippocampal; okadaic acid; neurotoxins; MAP kinase signaling system; cell death

Manuscript title:  Increases in levels of sediment transport at former glacial-interglacial transitions

Poor keywords:  climate change, erosion, plant effects Better keywords:  quaternary climate change, soil erosion, bioturbation

Back │ Next

Organizing Academic Research Papers: Choosing a Title

• Purpose of Guide
• Design Flaws to Avoid
• Glossary of Research Terms
• Narrowing a Topic Idea
• Broadening a Topic Idea
• Extending the Timeliness of a Topic Idea
• Academic Writing Style
• Choosing a Title
• Making an Outline
• Paragraph Development
• Executive Summary
• Background Information
• The Research Problem/Question
• Theoretical Framework
• Citation Tracking
• Content Alert Services
• Evaluating Sources
• Primary Sources
• Secondary Sources
• Tertiary Sources
• What Is Scholarly vs. Popular?
• Qualitative Methods
• Quantitative Methods
• Using Non-Textual Elements
• Limitations of the Study
• Common Grammar Mistakes
• Avoiding Plagiarism
• Footnotes or Endnotes?
• Further Readings
• Annotated Bibliography
• Dealing with Nervousness
• Using Visual Aids
• Grading Someone Else's Paper
• How to Manage Group Projects
• Multiple Book Review Essay
• Reviewing Collected Essays
• About Informed Consent
• Writing Field Notes
• Writing a Policy Memo
• Writing a Research Proposal
• Acknowledgements

The title summarizes the main idea or ideas of your study. A good title contains the fewest possible words that adequately describe the contents and/or purpose of your research paper.

The title is without doubt the part of a paper that is read the most, and it is usually read first . If the title is too long it usually contains too many unnecessary words, e.g., "A Study to Investigate the...." On the other hand, a title which is too short often uses words which are too general. For example, "African Politics" could be the title of a book, but it does not provide any information on the focus of a research paper.

Structure and Writing Style

The following parameters can be used to help you formulate a suitable research paper title:

• The purpose of the research
• The narrative tone of the paper [typically defined by the type of the research]
• The methods used

The initial aim of a title is to capture the reader’s attention and to draw his or her attention to the research problem being investigated.

Create a Working Title Typically, the final title you submit to your professor is created after the research is complete so that the title accurately captures what was done . The working title should be developed early in the research process because it can help anchor the focus of the study in much the same way the research problem does. Referring back to the working title can help you reorient yourself back to the main purpose of the study if you feel yourself drifting off on a tangent while writing. The Final Title Effective titles in academic research papers have several characteristics.

• Indicate accurately the subject and scope of the study.
• Avoid using abbreviations.
• Use words that create a positive impression and stimulate reader interest.
• Use current nomenclature from the field of study.
• Identify key variables, both dependent and independent.
• May reveal how the paper will be organized.
• Suggest a relationship between variables which supports the major hypothesis.
• Is limited to 10 to 15 substantive words.
• Do not include "study of," "analysis of" or similar constructions.
• Titles are usually in the form of a phrase, but can also be in the form of a question.
• Use correct grammar and capitalization with all first words and last words capitalized, including the first word of a subtitle. All nouns,  pronouns, verbs, adjectives, and adverbs that appear between the first and last words of the title are also capitalized.
• In academic papers, rarely is a title followed by an exclamation mark. However, a title or subtitle can be in the form of a question.

The Subtitle Subtitles are quite common in social science research papers. Examples of why you may include a subtitle:

• Explains or provides additional context , e.g., "Linguistic Ethnography and the Study of Welfare Institutions as a Flow of Social Practices: The Case of Residential Child Care Institutions as Paradoxical Institutions."
• Adds substance to a literary, provocative, or imaginative title , e.g., "Listen to What I Say, Not How I Vote: Congressional Support for the President in Washington and at Home."
• Qualifies the geographic scope of the research , e.g., "The Geopolitics of the Eastern Border of the European Union: The Case of Romania-Moldova-Ukraine."
• Qualifies the temporal scope of the research , e.g., "A Comparison of the Progressive Era and the Depression Years: Societal Influences on Predictions of the Future of the Library, 1895-1940."
• Focuses on investigating the ideas, theories, or work of a particular individual , e.g., "A Deliberative Conception of Politics: How Francesco Saverio Merlino Related Anarchy and Democracy."

Balch, Tucker. How to Compose a Title for Your Research Paper . Augmented Trader blog. School of Interactive Computing, Georgia Tech University;  Choosing the Proper Research Paper Titles . AplusReports.com, 2007-2012; General Format. The Writing Lab and The OWL. Purdue University.

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Home » 500+ Quantitative Research Titles and Topics

500+ Quantitative Research Titles and Topics

Table of Contents

Quantitative research involves collecting and analyzing numerical data to identify patterns, trends, and relationships among variables. This method is widely used in social sciences, psychology , economics , and other fields where researchers aim to understand human behavior and phenomena through statistical analysis. If you are looking for a quantitative research topic, there are numerous areas to explore, from analyzing data on a specific population to studying the effects of a particular intervention or treatment. In this post, we will provide some ideas for quantitative research topics that may inspire you and help you narrow down your interests.

Quantitative Research Titles

Quantitative Research Titles are as follows:

Business and Economics

• “Statistical Analysis of Supply Chain Disruptions on Retail Sales”
• “Quantitative Examination of Consumer Loyalty Programs in the Fast Food Industry”
• “Predicting Stock Market Trends Using Machine Learning Algorithms”
• “Influence of Workplace Environment on Employee Productivity: A Quantitative Study”
• “Impact of Economic Policies on Small Businesses: A Regression Analysis”
• “Customer Satisfaction and Profit Margins: A Quantitative Correlation Study”
• “Analyzing the Role of Marketing in Brand Recognition: A Statistical Overview”
• “Quantitative Effects of Corporate Social Responsibility on Consumer Trust”
• “Price Elasticity of Demand for Luxury Goods: A Case Study”
• “The Relationship Between Fiscal Policy and Inflation Rates: A Time-Series Analysis”
• “Factors Influencing E-commerce Conversion Rates: A Quantitative Exploration”
• “Examining the Correlation Between Interest Rates and Consumer Spending”
• “Standardized Testing and Academic Performance: A Quantitative Evaluation”
• “Teaching Strategies and Student Learning Outcomes in Secondary Schools: A Quantitative Study”
• “The Relationship Between Extracurricular Activities and Academic Success”
• “Influence of Parental Involvement on Children’s Educational Achievements”
• “Digital Literacy in Primary Schools: A Quantitative Assessment”
• “Learning Outcomes in Blended vs. Traditional Classrooms: A Comparative Analysis”
• “Correlation Between Teacher Experience and Student Success Rates”
• “Analyzing the Impact of Classroom Technology on Reading Comprehension”
• “Gender Differences in STEM Fields: A Quantitative Analysis of Enrollment Data”
• “The Relationship Between Homework Load and Academic Burnout”
• “Assessment of Special Education Programs in Public Schools”
• “Role of Peer Tutoring in Improving Academic Performance: A Quantitative Study”

Medicine and Health Sciences

• “The Impact of Sleep Duration on Cardiovascular Health: A Cross-sectional Study”
• “Analyzing the Efficacy of Various Antidepressants: A Meta-Analysis”
• “Patient Satisfaction in Telehealth Services: A Quantitative Assessment”
• “Dietary Habits and Incidence of Heart Disease: A Quantitative Review”
• “Correlations Between Stress Levels and Immune System Functioning”
• “Smoking and Lung Function: A Quantitative Analysis”
• “Influence of Physical Activity on Mental Health in Older Adults”
• “Antibiotic Resistance Patterns in Community Hospitals: A Quantitative Study”
• “The Efficacy of Vaccination Programs in Controlling Disease Spread: A Time-Series Analysis”
• “Role of Social Determinants in Health Outcomes: A Quantitative Exploration”
• “Impact of Hospital Design on Patient Recovery Rates”
• “Quantitative Analysis of Dietary Choices and Obesity Rates in Children”

Social Sciences

• “Examining Social Inequality through Wage Distribution: A Quantitative Study”
• “Impact of Parental Divorce on Child Development: A Longitudinal Study”
• “Social Media and its Effect on Political Polarization: A Quantitative Analysis”
• “The Relationship Between Religion and Social Attitudes: A Statistical Overview”
• “Influence of Socioeconomic Status on Educational Achievement”
• “Quantifying the Effects of Community Programs on Crime Reduction”
• “Public Opinion and Immigration Policies: A Quantitative Exploration”
• “Analyzing the Gender Representation in Political Offices: A Quantitative Study”
• “Impact of Mass Media on Public Opinion: A Regression Analysis”
• “Influence of Urban Design on Social Interactions in Communities”
• “The Role of Social Support in Mental Health Outcomes: A Quantitative Analysis”
• “Examining the Relationship Between Substance Abuse and Employment Status”

Engineering and Technology

• “Performance Evaluation of Different Machine Learning Algorithms in Autonomous Vehicles”
• “Material Science: A Quantitative Analysis of Stress-Strain Properties in Various Alloys”
• “Impacts of Data Center Cooling Solutions on Energy Consumption”
• “Analyzing the Reliability of Renewable Energy Sources in Grid Management”
• “Optimization of 5G Network Performance: A Quantitative Assessment”
• “Quantifying the Effects of Aerodynamics on Fuel Efficiency in Commercial Airplanes”
• “The Relationship Between Software Complexity and Bug Frequency”
• “Machine Learning in Predictive Maintenance: A Quantitative Analysis”
• “Wearable Technologies and their Impact on Healthcare Monitoring”
• “Quantitative Assessment of Cybersecurity Measures in Financial Institutions”
• “Analysis of Noise Pollution from Urban Transportation Systems”
• “The Influence of Architectural Design on Energy Efficiency in Buildings”

Quantitative Research Topics

Quantitative Research Topics are as follows:

• The effects of social media on self-esteem among teenagers.
• A comparative study of academic achievement among students of single-sex and co-educational schools.
• The impact of gender on leadership styles in the workplace.
• The correlation between parental involvement and academic performance of students.
• The effect of mindfulness meditation on stress levels in college students.
• The relationship between employee motivation and job satisfaction.
• The effectiveness of online learning compared to traditional classroom learning.
• The correlation between sleep duration and academic performance among college students.
• The impact of exercise on mental health among adults.
• The relationship between social support and psychological well-being among cancer patients.
• The effect of caffeine consumption on sleep quality.
• A comparative study of the effectiveness of cognitive-behavioral therapy and pharmacotherapy in treating depression.
• The relationship between physical attractiveness and job opportunities.
• The correlation between smartphone addiction and academic performance among high school students.
• The impact of music on memory recall among adults.
• The effectiveness of parental control software in limiting children’s online activity.
• The relationship between social media use and body image dissatisfaction among young adults.
• The correlation between academic achievement and parental involvement among minority students.
• The impact of early childhood education on academic performance in later years.
• The effectiveness of employee training and development programs in improving organizational performance.
• The relationship between socioeconomic status and access to healthcare services.
• The correlation between social support and academic achievement among college students.
• The impact of technology on communication skills among children.
• The effectiveness of mindfulness-based stress reduction programs in reducing symptoms of anxiety and depression.
• The relationship between employee turnover and organizational culture.
• The correlation between job satisfaction and employee engagement.
• The impact of video game violence on aggressive behavior among children.
• The effectiveness of nutritional education in promoting healthy eating habits among adolescents.
• The relationship between bullying and academic performance among middle school students.
• The correlation between teacher expectations and student achievement.
• The impact of gender stereotypes on career choices among high school students.
• The effectiveness of anger management programs in reducing violent behavior.
• The relationship between social support and recovery from substance abuse.
• The correlation between parent-child communication and adolescent drug use.
• The impact of technology on family relationships.
• The effectiveness of smoking cessation programs in promoting long-term abstinence.
• The relationship between personality traits and academic achievement.
• The correlation between stress and job performance among healthcare professionals.
• The impact of online privacy concerns on social media use.
• The effectiveness of cognitive-behavioral therapy in treating anxiety disorders.
• The relationship between teacher feedback and student motivation.
• The correlation between physical activity and academic performance among elementary school students.
• The impact of parental divorce on academic achievement among children.
• The effectiveness of diversity training in improving workplace relationships.
• The relationship between childhood trauma and adult mental health.
• The correlation between parental involvement and substance abuse among adolescents.
• The impact of social media use on romantic relationships among young adults.
• The effectiveness of assertiveness training in improving communication skills.
• The relationship between parental expectations and academic achievement among high school students.
• The correlation between sleep quality and mood among adults.
• The impact of video game addiction on academic performance among college students.
• The effectiveness of group therapy in treating eating disorders.
• The relationship between job stress and job performance among teachers.
• The correlation between mindfulness and emotional regulation.
• The impact of social media use on self-esteem among college students.
• The effectiveness of parent-teacher communication in promoting academic achievement among elementary school students.
• The impact of renewable energy policies on carbon emissions
• The relationship between employee motivation and job performance
• The effectiveness of psychotherapy in treating eating disorders
• The correlation between physical activity and cognitive function in older adults
• The effect of childhood poverty on adult health outcomes
• The impact of urbanization on biodiversity conservation
• The relationship between work-life balance and employee job satisfaction
• The effectiveness of eye movement desensitization and reprocessing (EMDR) in treating trauma
• The correlation between parenting styles and child behavior
• The effect of social media on political polarization
• The impact of foreign aid on economic development
• The relationship between workplace diversity and organizational performance
• The effectiveness of dialectical behavior therapy in treating borderline personality disorder
• The correlation between childhood abuse and adult mental health outcomes
• The effect of sleep deprivation on cognitive function
• The impact of trade policies on international trade and economic growth
• The relationship between employee engagement and organizational commitment
• The effectiveness of cognitive therapy in treating postpartum depression
• The correlation between family meals and child obesity rates
• The effect of parental involvement in sports on child athletic performance
• The impact of social entrepreneurship on sustainable development
• The relationship between emotional labor and job burnout
• The effectiveness of art therapy in treating dementia
• The correlation between social media use and academic procrastination
• The effect of poverty on childhood educational attainment
• The impact of urban green spaces on mental health
• The relationship between job insecurity and employee well-being
• The effectiveness of virtual reality exposure therapy in treating anxiety disorders
• The correlation between childhood trauma and substance abuse
• The effect of screen time on children’s social skills
• The impact of trade unions on employee job satisfaction
• The relationship between cultural intelligence and cross-cultural communication
• The effectiveness of acceptance and commitment therapy in treating chronic pain
• The correlation between childhood obesity and adult health outcomes
• The effect of gender diversity on corporate performance
• The impact of environmental regulations on industry competitiveness.
• The impact of renewable energy policies on greenhouse gas emissions
• The relationship between workplace diversity and team performance
• The effectiveness of group therapy in treating substance abuse
• The correlation between parental involvement and social skills in early childhood
• The effect of technology use on sleep patterns
• The impact of government regulations on small business growth
• The relationship between job satisfaction and employee turnover
• The effectiveness of virtual reality therapy in treating anxiety disorders
• The correlation between parental involvement and academic motivation in adolescents
• The effect of social media on political engagement
• The impact of urbanization on mental health
• The relationship between corporate social responsibility and consumer trust
• The correlation between early childhood education and social-emotional development
• The effect of screen time on cognitive development in young children
• The impact of trade policies on global economic growth
• The relationship between workplace diversity and innovation
• The effectiveness of family therapy in treating eating disorders
• The correlation between parental involvement and college persistence
• The effect of social media on body image and self-esteem
• The impact of environmental regulations on business competitiveness
• The relationship between job autonomy and job satisfaction
• The effectiveness of virtual reality therapy in treating phobias
• The correlation between parental involvement and academic achievement in college
• The effect of social media on sleep quality
• The impact of immigration policies on social integration
• The relationship between workplace diversity and employee well-being
• The effectiveness of psychodynamic therapy in treating personality disorders
• The correlation between early childhood education and executive function skills
• The effect of parental involvement on STEM education outcomes
• The impact of trade policies on domestic employment rates
• The relationship between job insecurity and mental health
• The effectiveness of exposure therapy in treating PTSD
• The correlation between parental involvement and social mobility
• The effect of social media on intergroup relations
• The impact of urbanization on air pollution and respiratory health.
• The relationship between emotional intelligence and leadership effectiveness
• The effectiveness of cognitive-behavioral therapy in treating depression
• The correlation between early childhood education and language development
• The effect of parental involvement on academic achievement in STEM fields
• The impact of trade policies on income inequality
• The relationship between workplace diversity and customer satisfaction
• The effectiveness of mindfulness-based therapy in treating anxiety disorders
• The correlation between parental involvement and civic engagement in adolescents
• The effect of social media on mental health among teenagers
• The impact of public transportation policies on traffic congestion
• The relationship between job stress and job performance
• The effectiveness of group therapy in treating depression
• The correlation between early childhood education and cognitive development
• The effect of parental involvement on academic motivation in college
• The impact of environmental regulations on energy consumption
• The relationship between workplace diversity and employee engagement
• The effectiveness of art therapy in treating PTSD
• The correlation between parental involvement and academic success in vocational education
• The effect of social media on academic achievement in college
• The impact of tax policies on economic growth
• The relationship between job flexibility and work-life balance
• The effectiveness of acceptance and commitment therapy in treating anxiety disorders
• The correlation between early childhood education and social competence
• The effect of parental involvement on career readiness in high school
• The impact of immigration policies on crime rates
• The relationship between workplace diversity and employee retention
• The effectiveness of play therapy in treating trauma
• The correlation between parental involvement and academic success in online learning
• The effect of social media on body dissatisfaction among women
• The impact of urbanization on public health infrastructure
• The relationship between job satisfaction and job performance
• The effectiveness of eye movement desensitization and reprocessing therapy in treating PTSD
• The correlation between early childhood education and social skills in adolescence
• The effect of parental involvement on academic achievement in the arts
• The impact of trade policies on foreign investment
• The relationship between workplace diversity and decision-making
• The effectiveness of exposure and response prevention therapy in treating OCD
• The correlation between parental involvement and academic success in special education
• The impact of zoning laws on affordable housing
• The relationship between job design and employee motivation
• The effectiveness of cognitive rehabilitation therapy in treating traumatic brain injury
• The correlation between early childhood education and social-emotional learning
• The effect of parental involvement on academic achievement in foreign language learning
• The impact of trade policies on the environment
• The relationship between workplace diversity and creativity
• The effectiveness of emotion-focused therapy in treating relationship problems
• The correlation between parental involvement and academic success in music education
• The effect of social media on interpersonal communication skills
• The impact of public health campaigns on health behaviors
• The relationship between job resources and job stress
• The effectiveness of equine therapy in treating substance abuse
• The correlation between early childhood education and self-regulation
• The effect of parental involvement on academic achievement in physical education
• The impact of immigration policies on cultural assimilation
• The relationship between workplace diversity and conflict resolution
• The effectiveness of schema therapy in treating personality disorders
• The correlation between parental involvement and academic success in career and technical education
• The effect of social media on trust in government institutions
• The impact of urbanization on public transportation systems
• The relationship between job demands and job stress
• The correlation between early childhood education and executive functioning
• The effect of parental involvement on academic achievement in computer science
• The effectiveness of cognitive processing therapy in treating PTSD
• The correlation between parental involvement and academic success in homeschooling
• The effect of social media on cyberbullying behavior
• The impact of urbanization on air quality
• The effectiveness of dance therapy in treating anxiety disorders
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• The relationship between job demands and employee well-being
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• The correlation between parental involvement and academic success in online vocational training
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• The impact of urbanization on air pollution levels
• The effectiveness of music therapy in treating depression
• The correlation between early childhood education and math skills
• The effect of parental involvement on academic achievement in language arts
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21 Research Objectives Examples (Copy and Paste)

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Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

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Research objectives refer to the definitive statements made by researchers at the beginning of a research project detailing exactly what a research project aims to achieve.

These objectives are explicit goals clearly and concisely projected by the researcher to present a clear intention or course of action for his or her qualitative or quantitative study. 

Research objectives are typically nested under one overarching research aim. The objectives are the steps you’ll need to take in order to achieve the aim (see the examples below, for example, which demonstrate an aim followed by 3 objectives, which is what I recommend to my research students).

Research Objectives vs Research Aims

Research aim and research objectives are fundamental constituents of any study, fitting together like two pieces of the same puzzle.

The ‘research aim’ describes the overarching goal or purpose of the study (Kumar, 2019). This is usually a broad, high-level purpose statement, summing up the central question that the research intends to answer.

Example of an Overarching Research Aim:

“The aim of this study is to explore the impact of climate change on crop productivity.” 

Comparatively, ‘research objectives’ are concrete goals that underpin the research aim, providing stepwise actions to achieve the aim.

Objectives break the primary aim into manageable, focused pieces, and are usually characterized as being more specific, measurable, achievable, relevant, and time-bound (SMART).

Examples of Specific Research Objectives:

1. “To examine the effects of rising temperatures on the yield of rice crops during the upcoming growth season.” 2. “To assess changes in rainfall patterns in major agricultural regions over the first decade of the twenty-first century (2000-2010).” 3. “To analyze the impact of changing weather patterns on crop diseases within the same timeframe.”

The distinction between these two terms, though subtle, is significant for successfully conducting a study. The research aim provides the study with direction, while the research objectives set the path to achieving this aim, thereby ensuring the study’s efficiency and effectiveness.

How to Write Research Objectives

I usually recommend to my students that they use the SMART framework to create their research objectives.

SMART is an acronym standing for Specific, Measurable, Achievable, Relevant, and Time-bound. It provides a clear method of defining solid research objectives and helps students know where to start in writing their objectives (Locke & Latham, 2013).

Each element of this acronym adds a distinct dimension to the framework, aiding in the creation of comprehensive, well-delineated objectives.

Here is each step:

• Specific : We need to avoid ambiguity in our objectives. They need to be clear and precise (Doran, 1981). For instance, rather than stating the objective as “to study the effects of social media,” a more focused detail would be “to examine the effects of social media use (Facebook, Instagram, and Twitter) on the academic performance of college students.”
• Measurable: The measurable attribute provides a clear criterion to determine if the objective has been met (Locke & Latham, 2013). A quantifiable element, such as a percentage or a number, adds a measurable quality. For example, “to increase response rate to the annual customer survey by 10%,” makes it easier to ascertain achievement.
• Achievable: The achievable aspect encourages researchers to craft realistic objectives, resembling a self-check mechanism to ensure the objectives align with the scope and resources at disposal (Doran, 1981). For example, “to interview 25 participants selected randomly from a population of 100” is an attainable objective as long as the researcher has access to these participants.
• Relevance : Relevance, the fourth element, compels the researcher to tailor the objectives in alignment with overarching goals of the study (Locke & Latham, 2013). This is extremely important – each objective must help you meet your overall one-sentence ‘aim’ in your study.
• Time-Bound: Lastly, the time-bound element fosters a sense of urgency and prioritization, preventing procrastination and enhancing productivity (Doran, 1981). “To analyze the effect of laptop use in lectures on student engagement over the course of two semesters this year” expresses a clear deadline, thus serving as a motivator for timely completion.

You’re not expected to fit every single element of the SMART framework in one objective, but across your objectives, try to touch on each of the five components.

Research Objectives Examples

1. Field: Psychology

Aim: To explore the impact of sleep deprivation on cognitive performance in college students.

• Objective 1: To compare cognitive test scores of students with less than six hours of sleep and those with 8 or more hours of sleep.
• Objective 2: To investigate the relationship between class grades and reported sleep duration.
• Objective 3: To survey student perceptions and experiences on how sleep deprivation affects their cognitive capabilities.

2. Field: Environmental Science

Aim: To understand the effects of urban green spaces on human well-being in a metropolitan city.

• Objective 1: To assess the physical and mental health benefits of regular exposure to urban green spaces.
• Objective 2: To evaluate the social impacts of urban green spaces on community interactions.
• Objective 3: To examine patterns of use for different types of urban green spaces. 

3. Field: Technology

Aim: To investigate the influence of using social media on productivity in the workplace.

• Objective 1: To measure the amount of time spent on social media during work hours.
• Objective 2: To evaluate the perceived impact of social media use on task completion and work efficiency.
• Objective 3: To explore whether company policies on social media usage correlate with different patterns of productivity.

4. Field: Education

Aim: To examine the effectiveness of online vs traditional face-to-face learning on student engagement and achievement.

• Objective 1: To compare student grades between the groups exposed to online and traditional face-to-face learning.
• Objective 2: To assess student engagement levels in both learning environments.
• Objective 3: To collate student perceptions and preferences regarding both learning methods.

5. Field: Health

Aim: To determine the impact of a Mediterranean diet on cardiac health among adults over 50.

• Objective 1: To assess changes in cardiovascular health metrics after following a Mediterranean diet for six months.
• Objective 2: To compare these health metrics with a similar group who follow their regular diet.
• Objective 3: To document participants’ experiences and adherence to the Mediterranean diet.

6. Field: Environmental Science

Aim: To analyze the impact of urban farming on community sustainability.

• Objective 1: To document the types and quantity of food produced through urban farming initiatives.
• Objective 2: To assess the effect of urban farming on local communities’ access to fresh produce.
• Objective 3: To examine the social dynamics and cooperative relationships in the creating and maintaining of urban farms.

7. Field: Sociology

Aim: To investigate the influence of home offices on work-life balance during remote work.

• Objective 1: To survey remote workers on their perceptions of work-life balance since setting up home offices.
• Objective 2: To conduct an observational study of daily work routines and family interactions in a home office setting.
• Objective 3: To assess the correlation, if any, between physical boundaries of workspaces and mental boundaries for work in the home setting.

8. Field: Economics

Aim: To evaluate the effects of minimum wage increases on small businesses.

• Objective 1: To analyze cost structures, pricing changes, and profitability of small businesses before and after minimum wage increases.
• Objective 2: To survey small business owners on the strategies they employ to navigate minimum wage increases.
• Objective 3: To examine employment trends in small businesses in response to wage increase legislation.

9. Field: Education

Aim: To explore the role of extracurricular activities in promoting soft skills among high school students.

• Objective 1: To assess the variety of soft skills developed through different types of extracurricular activities.
• Objective 2: To compare self-reported soft skills between students who participate in extracurricular activities and those who do not.
• Objective 3: To investigate the teachers’ perspectives on the contribution of extracurricular activities to students’ skill development.

10. Field: Technology

Aim: To assess the impact of virtual reality (VR) technology on the tourism industry.

• Objective 1: To document the types and popularity of VR experiences available in the tourism market.
• Objective 2: To survey tourists on their interest levels and satisfaction rates with VR tourism experiences.
• Objective 3: To determine whether VR tourism experiences correlate with increased interest in real-life travel to the simulated destinations.

11. Field: Biochemistry

Aim: To examine the role of antioxidants in preventing cellular damage.

• Objective 1: To identify the types and quantities of antioxidants in common fruits and vegetables.
• Objective 2: To determine the effects of various antioxidants on free radical neutralization in controlled lab tests.
• Objective 3: To investigate potential beneficial impacts of antioxidant-rich diets on long-term cellular health.

12. Field: Linguistics

Aim: To determine the influence of early exposure to multiple languages on cognitive development in children.

• Objective 1: To assess cognitive development milestones in monolingual and multilingual children.
• Objective 2: To document the number and intensity of language exposures for each group in the study.
• Objective 3: To investigate the specific cognitive advantages, if any, enjoyed by multilingual children.

13. Field: Art History

Aim: To explore the impact of the Renaissance period on modern-day art trends.

• Objective 1: To identify key characteristics and styles of Renaissance art.
• Objective 2: To analyze modern art pieces for the influence of the Renaissance style.
• Objective 3: To survey modern-day artists for their inspirations and the influence of historical art movements on their work.

14. Field: Cybersecurity

Aim: To assess the effectiveness of two-factor authentication (2FA) in preventing unauthorized system access.

• Objective 1: To measure the frequency of unauthorized access attempts before and after the introduction of 2FA.
• Objective 2: To survey users about their experiences and challenges with 2FA implementation.
• Objective 3: To evaluate the efficacy of different types of 2FA (SMS-based, authenticator apps, biometrics, etc.).

15. Field: Cultural Studies

Aim: To analyze the role of music in cultural identity formation among ethnic minorities.

• Objective 1: To document the types and frequency of traditional music practices within selected ethnic minority communities.
• Objective 2: To survey community members on the role of music in their personal and communal identity.
• Objective 3: To explore the resilience and transmission of traditional music practices in contemporary society.

16. Field: Astronomy

Aim: To explore the impact of solar activity on satellite communication.

• Objective 1: To categorize different types of solar activities and their frequencies of occurrence.
• Objective 2: To ascertain how variations in solar activity may influence satellite communication.
• Objective 3: To investigate preventative and damage-control measures currently in place during periods of high solar activity.

17. Field: Literature

Aim: To examine narrative techniques in contemporary graphic novels.

• Objective 1: To identify a range of narrative techniques employed in this genre.
• Objective 2: To analyze the ways in which these narrative techniques engage readers and affect story interpretation.
• Objective 3: To compare narrative techniques in graphic novels to those found in traditional printed novels.

18. Field: Renewable Energy

Aim: To investigate the feasibility of solar energy as a primary renewable resource within urban areas.

• Objective 1: To quantify the average sunlight hours across urban areas in different climatic zones. 
• Objective 2: To calculate the potential solar energy that could be harnessed within these areas.
• Objective 3: To identify barriers or challenges to widespread solar energy implementation in urban settings and potential solutions.

19. Field: Sports Science

Aim: To evaluate the role of pre-game rituals in athlete performance.

• Objective 1: To identify the variety and frequency of pre-game rituals among professional athletes in several sports.
• Objective 2: To measure the impact of pre-game rituals on individual athletes’ performance metrics.
• Objective 3: To examine the psychological mechanisms that might explain the effects (if any) of pre-game ritual on performance.

20. Field: Ecology

Aim: To investigate the effects of urban noise pollution on bird populations.

• Objective 1: To record and quantify urban noise levels in various bird habitats.
• Objective 2: To measure bird population densities in relation to noise levels.
• Objective 3: To determine any changes in bird behavior or vocalization linked to noise levels.

21. Field: Food Science

Aim: To examine the influence of cooking methods on the nutritional value of vegetables.

• Objective 1: To identify the nutrient content of various vegetables both raw and after different cooking processes.
• Objective 2: To compare the effect of various cooking methods on the nutrient retention of these vegetables.
• Objective 3: To propose cooking strategies that optimize nutrient retention.

The Importance of Research Objectives

The importance of research objectives cannot be overstated. In essence, these guideposts articulate what the researcher aims to discover, understand, or examine (Kothari, 2014).

When drafting research objectives, it’s essential to make them simple and comprehensible, specific to the point of being quantifiable where possible, achievable in a practical sense, relevant to the chosen research question, and time-constrained to ensure efficient progress (Kumar, 2019). 

Remember that a good research objective is integral to the success of your project, offering a clear path forward for setting out a research design , and serving as the bedrock of your study plan. Each objective must distinctly address a different dimension of your research question or problem (Kothari, 2014). Always bear in mind that the ultimate purpose of your research objectives is to succinctly encapsulate your aims in the clearest way possible, facilitating a coherent, comprehensive and rational approach to your planned study, and furnishing a scientific roadmap for your journey into the depths of knowledge and research (Kumar, 2019). 

Kothari, C.R (2014). Research Methodology: Methods and Techniques . New Delhi: New Age International.

Kumar, R. (2019). Research Methodology: A Step-by-Step Guide for Beginners .New York: SAGE Publications.

Doran, G. T. (1981). There’s a S.M.A.R.T. way to write management’s goals and objectives. Management review, 70 (11), 35-36.

Locke, E. A., & Latham, G. P. (2013). New Developments in Goal Setting and Task Performance . New York: Routledge.

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 15 Green Flags in a Relationship
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• Thesis & Dissertation Title Page | Free Templates & Examples

Thesis & Dissertation Title Page | Free Templates & Examples

Published on May 19, 2022 by Tegan George . Revised on July 18, 2023.

The title page (or cover page) of your thesis , dissertation , or research paper should contain all the key information about your document. It usually includes:

• Dissertation or thesis title
• The type of document (e.g., dissertation, research paper)
• The department and institution
• The degree program (e.g., Master of Arts)
• The date of submission

It sometimes also includes your dissertation topic or field of study, your student number, your supervisor’s name, and your university’s logo.

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Title page format, title page templates, title page example, other interesting articles, frequently asked questions.

Your department will usually tell you exactly what should be included on your title page and how it should be formatted. Be sure to check whether there are specific guidelines for margins, spacing, and font size.

Title pages for APA and MLA style

The format of your title page can also depend on the citation style you’re using. There may be guidelines in regards to alignment, page numbering, and mandatory elements.

• MLA guidelines for formatting the title page
• APA guidelines for formatting the title page

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We’ve created a few templates to help you design the title page for your thesis, dissertation, or research paper. You can download them in the format of your choice by clicking on the corresponding button.

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A typical example of a thesis title page looks like this:

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The title page of your thesis or dissertation should include your name, department, institution, degree program, and submission date.

Usually, no title page is needed in an MLA paper . A header is generally included at the top of the first page instead. The exceptions are when:

• Your instructor requires one, or
• Your paper is a group project

In those cases, you should use a title page instead of a header, listing the same information but on a separate page.

The title page of your thesis or dissertation goes first, before all other content or lists that you may choose to include.

In most styles, the title page is used purely to provide information and doesn’t include any images. Ask your supervisor if you are allowed to include an image on the title page before doing so. If you do decide to include one, make sure to check whether you need permission from the creator of the image.

Include a note directly beneath the image acknowledging where it comes from, beginning with the word “ Note .” (italicized and followed by a period). Include a citation and copyright attribution . Don’t title, number, or label the image as a figure , since it doesn’t appear in your main text.

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George, T. (2023, July 18). Thesis & Dissertation Title Page | Free Templates & Examples. Scribbr. Retrieved August 19, 2024, from https://www.scribbr.com/dissertation/title-page/

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How to Write a Research Proposal: (with Examples & Templates)

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Before conducting a study, a research proposal should be created that outlines researchers’ plans and methodology and is submitted to the concerned evaluating organization or person. Creating a research proposal is an important step to ensure that researchers are on track and are moving forward as intended. A research proposal can be defined as a detailed plan or blueprint for the proposed research that you intend to undertake. It provides readers with a snapshot of your project by describing what you will investigate, why it is needed, and how you will conduct the research.  

Your research proposal should aim to explain to the readers why your research is relevant and original, that you understand the context and current scenario in the field, have the appropriate resources to conduct the research, and that the research is feasible given the usual constraints.  

This article will describe in detail the purpose and typical structure of a research proposal , along with examples and templates to help you ace this step in your research journey.  

What is a Research Proposal ?  

A research proposal¹ ,²  can be defined as a formal report that describes your proposed research, its objectives, methodology, implications, and other important details. Research proposals are the framework of your research and are used to obtain approvals or grants to conduct the study from various committees or organizations. Consequently, research proposals should convince readers of your study’s credibility, accuracy, achievability, practicality, and reproducibility.   

With research proposals , researchers usually aim to persuade the readers, funding agencies, educational institutions, and supervisors to approve the proposal. To achieve this, the report should be well structured with the objectives written in clear, understandable language devoid of jargon. A well-organized research proposal conveys to the readers or evaluators that the writer has thought out the research plan meticulously and has the resources to ensure timely completion.  

Purpose of Research Proposals  

A research proposal is a sales pitch and therefore should be detailed enough to convince your readers, who could be supervisors, ethics committees, universities, etc., that what you’re proposing has merit and is feasible . Research proposals can help students discuss their dissertation with their faculty or fulfill course requirements and also help researchers obtain funding. A well-structured proposal instills confidence among readers about your ability to conduct and complete the study as proposed.  

Research proposals can be written for several reasons:³  

• To describe the importance of research in the specific topic  
• Address any potential challenges you may encounter  
• Showcase knowledge in the field and your ability to conduct a study  
• Apply for a role at a research institute  
• Convince a research supervisor or university that your research can satisfy the requirements of a degree program  
• Highlight the importance of your research to organizations that may sponsor your project  
• Identify implications of your project and how it can benefit the audience  

What Goes in a Research Proposal?    

Research proposals should aim to answer the three basic questions—what, why, and how.  

The What question should be answered by describing the specific subject being researched. It should typically include the objectives, the cohort details, and the location or setting.  

The Why question should be answered by describing the existing scenario of the subject, listing unanswered questions, identifying gaps in the existing research, and describing how your study can address these gaps, along with the implications and significance.  

The How question should be answered by describing the proposed research methodology, data analysis tools expected to be used, and other details to describe your proposed methodology.   

Research Proposal Example  

Here is a research proposal sample template (with examples) from the University of Rochester Medical Center. 4 The sections in all research proposals are essentially the same although different terminology and other specific sections may be used depending on the subject.  

Structure of a Research Proposal  

If you want to know how to make a research proposal impactful, include the following components:¹  

1. Introduction  

This section provides a background of the study, including the research topic, what is already known about it and the gaps, and the significance of the proposed research.  

2. Literature review  

This section contains descriptions of all the previous relevant studies pertaining to the research topic. Every study cited should be described in a few sentences, starting with the general studies to the more specific ones. This section builds on the understanding gained by readers in the Introduction section and supports it by citing relevant prior literature, indicating to readers that you have thoroughly researched your subject.  

3. Objectives  

Once the background and gaps in the research topic have been established, authors must now state the aims of the research clearly. Hypotheses should be mentioned here. This section further helps readers understand what your study’s specific goals are.  

4. Research design and methodology  

Here, authors should clearly describe the methods they intend to use to achieve their proposed objectives. Important components of this section include the population and sample size, data collection and analysis methods and duration, statistical analysis software, measures to avoid bias (randomization, blinding), etc.  

5. Ethical considerations  

This refers to the protection of participants’ rights, such as the right to privacy, right to confidentiality, etc. Researchers need to obtain informed consent and institutional review approval by the required authorities and mention this clearly for transparency.  

6. Budget/funding  

Researchers should prepare their budget and include all expected expenditures. An additional allowance for contingencies such as delays should also be factored in.  

7. Appendices  

This section typically includes information that supports the research proposal and may include informed consent forms, questionnaires, participant information, measurement tools, etc.  

8. Citations  

Important Tips for Writing a Research Proposal  

Writing a research proposal begins much before the actual task of writing. Planning the research proposal structure and content is an important stage, which if done efficiently, can help you seamlessly transition into the writing stage. 3,5  

The Planning Stage  

• Manage your time efficiently. Plan to have the draft version ready at least two weeks before your deadline and the final version at least two to three days before the deadline.
• What is the primary objective of your research?  
• Will your research address any existing gap?  
• What is the impact of your proposed research?  
• Do people outside your field find your research applicable in other areas?  
• If your research is unsuccessful, would there still be other useful research outcomes?  

  The Writing Stage  

• Create an outline with main section headings that are typically used.  
• Focus only on writing and getting your points across without worrying about the format of the research proposal , grammar, punctuation, etc. These can be fixed during the subsequent passes. Add details to each section heading you created in the beginning.   
• Ensure your sentences are concise and use plain language. A research proposal usually contains about 2,000 to 4,000 words or four to seven pages.  
• Don’t use too many technical terms and abbreviations assuming that the readers would know them. Define the abbreviations and technical terms.  
• Ensure that the entire content is readable. Avoid using long paragraphs because they affect the continuity in reading. Break them into shorter paragraphs and introduce some white space for readability.  
• Focus on only the major research issues and cite sources accordingly. Don’t include generic information or their sources in the literature review.  
• Proofread your final document to ensure there are no grammatical errors so readers can enjoy a seamless, uninterrupted read.  
• Use academic, scholarly language because it brings formality into a document.  
• Ensure that your title is created using the keywords in the document and is neither too long and specific nor too short and general.  
• Cite all sources appropriately to avoid plagiarism.  
• Make sure that you follow guidelines, if provided. This includes rules as simple as using a specific font or a hyphen or en dash between numerical ranges.  
• Ensure that you’ve answered all questions requested by the evaluating authority.  

Key Takeaways   

Here’s a summary of the main points about research proposals discussed in the previous sections:  

• A research proposal is a document that outlines the details of a proposed study and is created by researchers to submit to evaluators who could be research institutions, universities, faculty, etc.  
• Research proposals are usually about 2,000-4,000 words long, but this depends on the evaluating authority’s guidelines.  
• A good research proposal ensures that you’ve done your background research and assessed the feasibility of the research.  
• Research proposals have the following main sections—introduction, literature review, objectives, methodology, ethical considerations, and budget.  

Frequently Asked Questions  

Q1. How is a research proposal evaluated?  

A1. In general, most evaluators, including universities, broadly use the following criteria to evaluate research proposals . 6  

• Significance —Does the research address any important subject or issue, which may or may not be specific to the evaluator or university?  
• Content and design —Is the proposed methodology appropriate to answer the research question? Are the objectives clear and well aligned with the proposed methodology?  
• Sample size and selection —Is the target population or cohort size clearly mentioned? Is the sampling process used to select participants randomized, appropriate, and free of bias?  
• Timing —Are the proposed data collection dates mentioned clearly? Is the project feasible given the specified resources and timeline?  
• Data management and dissemination —Who will have access to the data? What is the plan for data analysis?  

Q2. What is the difference between the Introduction and Literature Review sections in a research proposal ?  

A2. The Introduction or Background section in a research proposal sets the context of the study by describing the current scenario of the subject and identifying the gaps and need for the research. A Literature Review, on the other hand, provides references to all prior relevant literature to help corroborate the gaps identified and the research need.  

Q3. How long should a research proposal be?  

A3. Research proposal lengths vary with the evaluating authority like universities or committees and also the subject. Here’s a table that lists the typical research proposal lengths for a few universities.  

Q4. What are the common mistakes to avoid in a research proposal ?  

A4. Here are a few common mistakes that you must avoid while writing a research proposal . 7  

• No clear objectives: Objectives should be clear, specific, and measurable for the easy understanding among readers.  
• Incomplete or unconvincing background research: Background research usually includes a review of the current scenario of the particular industry and also a review of the previous literature on the subject. This helps readers understand your reasons for undertaking this research because you identified gaps in the existing research.  
• Overlooking project feasibility: The project scope and estimates should be realistic considering the resources and time available.   
• Neglecting the impact and significance of the study: In a research proposal , readers and evaluators look for the implications or significance of your research and how it contributes to the existing research. This information should always be included.  
• Unstructured format of a research proposal : A well-structured document gives confidence to evaluators that you have read the guidelines carefully and are well organized in your approach, consequently affirming that you will be able to undertake the research as mentioned in your proposal.  
• Ineffective writing style: The language used should be formal and grammatically correct. If required, editors could be consulted, including AI-based tools such as Paperpal , to refine the research proposal structure and language.  

Thus, a research proposal is an essential document that can help you promote your research and secure funds and grants for conducting your research. Consequently, it should be well written in clear language and include all essential details to convince the evaluators of your ability to conduct the research as proposed.  

This article has described all the important components of a research proposal and has also provided tips to improve your writing style. We hope all these tips will help you write a well-structured research proposal to ensure receipt of grants or any other purpose.  

References  

• Sudheesh K, Duggappa DR, Nethra SS. How to write a research proposal? Indian J Anaesth. 2016;60(9):631-634. Accessed July 15, 2024. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5037942/  
• Writing research proposals. Harvard College Office of Undergraduate Research and Fellowships. Harvard University. Accessed July 14, 2024. https://uraf.harvard.edu/apply-opportunities/app-components/essays/research-proposals  
• What is a research proposal? Plus how to write one. Indeed website. Accessed July 17, 2024. https://www.indeed.com/career-advice/career-development/research-proposal  
• Research proposal template. University of Rochester Medical Center. Accessed July 16, 2024. https://www.urmc.rochester.edu/MediaLibraries/URMCMedia/pediatrics/research/documents/Research-proposal-Template.pdf  
• Tips for successful proposal writing. Johns Hopkins University. Accessed July 17, 2024. https://research.jhu.edu/wp-content/uploads/2018/09/Tips-for-Successful-Proposal-Writing.pdf  
• Formal review of research proposals. Cornell University. Accessed July 18, 2024. https://irp.dpb.cornell.edu/surveys/survey-assessment-review-group/research-proposals  
• 7 Mistakes you must avoid in your research proposal. Aveksana (via LinkedIn). Accessed July 17, 2024. https://www.linkedin.com/pulse/7-mistakes-you-must-avoid-your-research-proposal-aveksana-cmtwf/  

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Aug 19, 2024 • 17 minutes read

Qualitative research examples: How to unlock, rich, descriptive insights

Qualitative research uncovers in-depth user insights, but what does it look like? Here are seven methods and examples to help you get the data you need.

Armin Tanovic

Behind every what, there’s a why . Qualitative research is how you uncover that why. It enables you to connect with users and understand their thoughts, feelings, wants, needs, and pain points.

There’s many methods for conducting qualitative research, and many objectives it can help you pursue—you might want to explore ways to improve NPS scores, combat reduced customer retention, or understand (and recreate) the success behind a well-received product. The common thread? All these metrics impact your business, and qualitative research can help investigate and improve that impact.

In this article, we’ll take you through seven methods and examples of qualitative research, including when and how to use them.

Qualitative UX research made easy

Conduct qualitative research with Maze, analyze data instantly, and get rich, descriptive insights that drive decision-making.

7 Qualitative research methods: An overview

There are various qualitative UX research methods that can help you get in-depth, descriptive insights. Some are suited to specific phases of the design and development process, while others are more task-oriented.

Here’s our overview of the most common qualitative research methods. Keep reading for their use cases, and detailed examples of how to conduct them.

1. User interviews

A user interview is a one-on-one conversation between a UX researcher, designer or Product Manager and a target user to understand their thoughts, perspectives, and feelings on a product or service. User interviews are a great way to get non-numerical data on individual experiences with your product, to gain a deeper understanding of user perspectives.

Interviews can be structured, semi-structured, or unstructured . Structured interviews follow a strict interview script and can help you get answers to your planned questions, while semi and unstructured interviews are less rigid in their approach and typically lead to more spontaneous, user-centered insights.

When to use user interviews

Interviews are ideal when you want to gain an in-depth understanding of your users’ perspectives on your product or service, and why they feel a certain way.

Interviews can be used at any stage in the product design and development process, being particularly helpful during:

• The discovery phase: To better understand user needs, problems, and the context in which they use your product—revealing the best potential solutions
• The design phase: To get contextual feedback on mockups, wireframes, and prototypes, helping you pinpoint issues and the reasons behind them
• Post-launch: To assess if your product continues to meet users’ shifting expectations and understand why or why not

How to conduct user interviews: The basics

• Draft questions based on your research objectives
• Recruit relevant research participants and schedule interviews
• Conduct the interview and transcribe responses
• Analyze the interview responses to extract insights
• Use your findings to inform design, product, and business decisions

💡 A specialized user interview tool makes interviewing easier. With Maze Interview Studies , you can recruit, host, and analyze interviews all on one platform.

User interviews: A qualitative research example

Let’s say you’ve designed a recruitment platform, called Tech2Talent , that connects employers with tech talent. Before starting the design process, you want to clearly understand the pain points employers experience with existing recruitment tools'.

You draft a list of ten questions for a semi-structured interview for 15 different one-on-one interviews. As it’s semi-structured, you don’t expect to ask all the questions—the script serves as more of a guide.

One key question in your script is: “Have tech recruitment platforms helped you find the talent you need in the past?”

Most respondents answer with a resounding and passionate ‘no’ with one of them expanding:

“For our company, it’s been pretty hit or miss honestly. They let just about anyone make a profile and call themselves tech talent. It’s so hard sifting through serious candidates. I can’t see any of their achievements until I invest time setting up an interview.”

You begin to notice a pattern in your responses: recruitment tools often lack easily accessible details on talent profiles.

You’ve gained contextual feedback on why other recruitment platforms fail to solve user needs.

2. Focus groups

A focus group is a research method that involves gathering a small group of people—around five to ten users—to discuss a specific topic, such as their’ experience with your new product feature. Unlike user interviews, focus groups aim to capture the collective opinion of a wider market segment and encourage discussion among the group.

When to use focus groups

You should use focus groups when you need a deeper understanding of your users’ collective opinions. The dynamic discussion among participants can spark in-depth insights that might not emerge from regular interviews.

Focus groups can be used before, during, and after a product launch. They’re ideal:

• Throughout the problem discovery phase: To understand your user segment’s pain points and expectations, and generate product ideas
• Post-launch: To evaluate and understand the collective opinion of your product’s user experience
• When conducting market research: To grasp usage patterns, consumer perceptions, and market opportunities for your product

How to conduct focus group studies: The basics

• Draft prompts to spark conversation, or a series of questions based on your UX research objectives
• Find a group of five to ten users who are representative of your target audience (or a specific user segment) and schedule your focus group session
• Conduct the focus group by talking and listening to users, then transcribe responses
• Analyze focus group responses and extract insights
• Use your findings to inform design decisions

The number of participants can make it difficult to take notes or do manual transcriptions. We recommend using a transcription or a specialized UX research tool , such as Maze, that can automatically create ready-to-share reports and highlight key user insights.

Focus groups: A qualitative research example

You’re a UX researcher at FitMe , a fitness app that creates customized daily workouts for gym-goers. Unlike many other apps, FitMe takes into account the previous day’s workout and aims to create one that allows users to effectively rest different muscles.

However, FitMe has an issue. Users are generating workouts but not completing them. They’re accessing the app, taking the necessary steps to get a workout for the day, but quitting at the last hurdle.

Time to talk to users.

You organize a focus group to get to the root of the drop-off issue. You invite five existing users, all of whom have dropped off at the exact point you’re investigating, and ask them questions to uncover why.

A dialog develops:

Participant 1: “Sometimes I’ll get a workout that I just don’t want to do. Sure, it’s a good workout—but I just don’t want to physically do it. I just do my own thing when that happens.”

Participant 2: “Same here, some of them are so boring. I go to the gym because I love it. It’s an escape.”

Participant 3: “Right?! I get that the app generates the best one for me on that specific day, but I wish I could get a couple of options.”

Participant 4: “I’m the same, there are some exercises I just refuse to do. I’m not coming to the gym to do things I dislike.”

Conducting the focus groups and reviewing the transcripts, you realize that users want options. A workout that works for one gym-goer doesn’t necessarily work for the next.

A possible solution? Adding the option to generate a new workout (that still considers previous workouts)and the ability to blacklist certain exercises, like burpees.

3. Ethnographic research

Ethnographic research is a research method that involves observing and interacting with users in a real-life environment. By studying users in their natural habitat, you can understand how your product fits into their daily lives.

Ethnographic research can be active or passive. Active ethnographic research entails engaging with users in their natural environment and then following up with methods like interviews. Passive ethnographic research involves letting the user interact with the product while you note your observations.

When to use ethnographic research

Ethnographic research is best suited when you want rich insights into the context and environment in which users interact with your product. Keep in mind that you can conduct ethnographic research throughout the entire product design and development process —from problem discovery to post-launch. However, it’s mostly done early in the process:

• Early concept development: To gain an understanding of your user's day-to-day environment. Observe how they complete tasks and the pain points they encounter. The unique demands of their everyday lives will inform how to design your product.
• Initial design phase: Even if you have a firm grasp of the user’s environment, you still need to put your solution to the test. Conducting ethnographic research with your users interacting with your prototype puts theory into practice.

How to conduct ethnographic research:

• Recruit users who are reflective of your audience
• Meet with them in their natural environment, and tell them to behave as they usually would
• Take down field notes as they interact with your product
• Engage with your users, ask questions, or host an in-depth interview if you’re doing an active ethnographic study
• Collect all your data and analyze it for insights

While ethnographic studies provide a comprehensive view of what potential users actually do, they are resource-intensive and logistically difficult. A common alternative is diary studies. Like ethnographic research, diary studies examine how users interact with your product in their day-to-day, but the data is self-reported by participants.

⚙️ Recruiting participants proving tough and time-consuming? Maze Panel makes it easy, with 400+ filters to find your ideal participants from a pool of 3 million participants.

Ethnographic research: A qualitative research example

You're a UX researcher for a project management platform called ProFlow , and you’re conducting an ethnographic study of the project creation process with key users, including a startup’s COO.

The first thing you notice is that the COO is rushing while navigating the platform. You also take note of the 46 tabs and Zoom calls opened on their monitor. Their attention is divided, and they let out an exasperated sigh as they repeatedly hit “refresh” on your website’s onboarding interface.

You conclude the session with an interview and ask, “How easy or difficult did you find using ProFlow to coordinate a project?”

The COO answers: “Look, the whole reason we turn to project platforms is because we need to be quick on our feet. I’m doing a million things so I need the process to be fast and simple. The actual project management is good, but creating projects and setting up tables is way too complicated.”

You realize that ProFlow ’s project creation process takes way too much time for professionals working in fast-paced, dynamic environments. To solve the issue, propose a quick-create option that enables them to move ahead with the basics instead of requiring in-depth project details.

4. Qualitative observation

Qualitative observation is a similar method to ethnographic research, though not as deep. It involves observing your users in a natural or controlled environment and taking notes as they interact with a product. However, be sure not to interrupt them, as this compromises the integrity of the study and turns it into active ethnographic research.

When to qualitative observation

Qualitative observation is best when you want to record how users interact with your product without anyone interfering. Much like ethnographic research, observation is best done during:

• Early concept development: To help you understand your users' daily lives, how they complete tasks, and the problems they deal with. The observations you collect in these instances will help you define a concept for your product.
• Initial design phase: Observing how users deal with your prototype helps you test if they can easily interact with it in their daily environments

How to conduct qualitative observation:

• Recruit users who regularly use your product
• Meet with users in either their natural environment, such as their office, or within a controlled environment, such as a lab
• Observe them and take down field notes based on what you notice

Qualitative observation: An qualitative research example

You’re conducting UX research for Stackbuilder , an app that connects businesses with tools ideal for their needs and budgets. To determine if your app is easy to use for industry professionals, you decide to conduct an observation study.

Sitting in with the participant, you notice they breeze past the onboarding process, quickly creating an account for their company. Yet, after specifying their company’s budget, they suddenly slow down. They open links to each tool’s individual page, confusingly switching from one tab to another. They let out a sigh as they read through each website.

Conducting your observation study, you realize that users find it difficult to extract information from each tool’s website. Based on your field notes, you suggest including a bullet-point summary of each tool directly on your platform.

5. Case study research

Case studies are a UX research method that provides comprehensive and contextual insights into a real-world case over a long period of time. They typically include a range of other qualitative research methods, like interviews, observations, and ethnographic research. A case study allows you to form an in-depth analysis of how people use your product, helping you uncover nuanced differences between your users.

When to use case studies

Case studies are best when your product involves complex interactions that need to be tracked over a longer period or through in-depth analysis. You can also use case studies when your product is innovative, and there’s little existing data on how users interact with it.

As for specific phases in the product design and development process:

• Initial design phase: Case studies can help you rigorously test for product issues and the reasons behind them, giving you in-depth feedback on everything between user motivations, friction points, and usability issues
• Post-launch phase: Continuing with case studies after launch can give you ongoing feedback on how users interact with the product in their day-to-day lives. These insights ensure you can meet shifting user expectations with product updates and future iterations

How to conduct case studies:

• Outline an objective for your case study such as examining specific user tasks or the overall user journey
• Select qualitative research methods such as interviews, ethnographic studies, or observations
• Collect and analyze your data for comprehensive insights
• Include your findings in a report with proposed solutions

Case study research: A qualitative research example

Your team has recently launched Pulse , a platform that analyzes social media posts to identify rising digital marketing trends. Pulse has been on the market for a year, and you want to better understand how it helps small businesses create successful campaigns.

To conduct your case study, you begin with a series of interviews to understand user expectations, ethnographic research sessions, and focus groups. After sorting responses and observations into common themes you notice a main recurring pattern. Users have trouble interpreting the data from their dashboards, making it difficult to identify which trends to follow.

With your synthesized insights, you create a report with detailed narratives of individual user experiences, common themes and issues, and recommendations for addressing user friction points.

Some of your proposed solutions include creating intuitive graphs and summaries for each trend study. This makes it easier for users to understand trends and implement strategic changes in their campaigns.

6. Secondary research

Secondary research is a research method that involves collecting and analyzing documents, records, and reviews that provide you with contextual data on your topic. You’re not connecting with participants directly, but rather accessing pre-existing available data. For example, you can pull out insights from your UX research repository to reexamine how they apply to your new UX research objective.

Strictly speaking, it can be both qualitative and quantitative—but today we focus on its qualitative application.

When to use secondary research

Record keeping is particularly useful when you need supplemental insights to complement, validate, or compare current research findings. It helps you analyze shifting trends amongst your users across a specific period. Some other scenarios where you need record keeping include:

• Initial discovery or exploration phase: Secondary research can help you quickly gather background information and data to understand the broader context of a market
• Design and development phase: See what solutions are working in other contexts for an idea of how to build yours

Secondary research is especially valuable when your team faces budget constraints, tight deadlines, or limited resources. Through review mining and collecting older findings, you can uncover useful insights that drive decision-making throughout the product design and development process.

How to conduct secondary research:

• Outline your UX research objective
• Identify potential data sources for information on your product, market, or target audience. Some of these sources can include: a. Review websites like Capterra and G2 b. Social media channels c. Customer service logs and disputes d. Website reviews e. Reports and insights from previous research studies f. Industry trends g. Information on competitors
• Analyze your data by identifying recurring patterns and themes for insights

Secondary research: A qualitative research example

SafeSurf is a cybersecurity platform that offers threat detection, security audits, and real-time reports. After conducting multiple rounds of testing, you need a quick and easy way to identify remaining usability issues. Instead of conducting another resource-intensive method, you opt for social listening and data mining for your secondary research.

Browsing through your company’s X, you identify a recurring theme: many users without a background in tech find SafeSurf ’s reports too technical and difficult to read. Users struggle with understanding what to do if their networks are breached.

After checking your other social media channels and review sites, the issue pops up again.

With your gathered insights, your team settles on introducing a simplified version of reports, including clear summaries, takeaways, and step-by-step protocols for ensuring security.

By conducting secondary research, you’ve uncovered a major usability issue—all without spending large amounts of time and resources to connect with your users.

7. Open-ended surveys

Open-ended surveys are a type of unmoderated UX research method that involves asking users to answer a list of qualitative research questions designed to uncover their attitudes, expectations, and needs regarding your service or product. Open-ended surveys allow users to give in-depth, nuanced, and contextual responses.

When to use open-ended surveys

User surveys are an effective qualitative research method for reaching a large number of users. You can use them at any stage of the design and product development process, but they’re particularly useful:

• When you’re conducting generative research : Open-ended surveys allow you to reach a wide range of users, making them especially useful during initial research phases when you need broad insights into user experiences
• When you need to understand customer satisfaction: Open-ended customer satisfaction surveys help you uncover why your users might be dissatisfied with your product, helping you find the root cause of their negative experiences
• In combination with close-ended surveys: Get a combination of numerical, statistical insights and rich descriptive feedback. You’ll know what a specific percentage of your users think and why they think it.

How to conduct open-ended surveys:

• Design your survey and draft out a list of survey questions
• Distribute your surveys to respondents
• Analyze survey participant responses for key themes and patterns
• Use your findings to inform your design process

Open-ended surveys: A qualitative research example

You're a UX researcher for RouteReader , a comprehensive logistics platform that allows users to conduct shipment tracking and route planning. Recently, you’ve launched a new predictive analytics feature that allows users to quickly identify and prepare for supply chain disruptions.

To better understand if users find the new feature helpful, you create an open-ended, in-app survey.

The questions you ask your users:

• “What has been your experience with our new predictive analytics feature?"
• “Do you find it easy or difficult to rework your routes based on our predictive suggestions?”
• “Does the predictive analytics feature make planning routes easier? Why or why not?”

Most of the responses are positive. Users report using the predictive analytics feature to make last-minute adjustments to their route plans, and some even rely on it regularly. However, a few users find the feature hard to notice, making it difficult to adjust their routes on time.

To ensure users have supply chain insights on time, you integrate the new feature into each interface so users can easily spot important information and adjust their routes accordingly.

💡 Surveys are a lot easier with a quality survey tool. Maze’s Feedback Surveys solution has all you need to ensure your surveys get the insights you need—including AI-powered follow-up and automated reports.

Qualitative research vs. quantitative research: What’s the difference?

Alongside qualitative research approaches, UX teams also use quantitative research methods. Despite the similar names, the two are very different.

Here are some of the key differences between qualitative research and quantitative research .

Before selecting either qualitative or quantitative methods, first identify what you want to achieve with your UX research project. As a general rule of thumb, think qualitative data collection for in-depth understanding and quantitative studies for measurement and validation.

Conduct qualitative research with Maze

You’ll often find that knowing the what is pointless without understanding the accompanying why . Qualitative research helps you uncover your why.

So, what about how —how do you identify your 'what' and your 'why'?

The answer is with a user research tool like Maze.

Maze is the leading user research platform that lets you organize, conduct, and analyze both qualitative and quantitative research studies—all from one place. Its wide variety of UX research methods and advanced AI capabilities help you get the insights you need to build the right products and experiences faster.

Frequently asked questions about qualitative research examples

What is qualitative research?

Qualitative research is a research method that aims to provide contextual, descriptive, and non-numerical insights on a specific issue. Qualitative research methods like interviews, case studies, and ethnographic studies allow you to uncover the reasoning behind your user’s attitudes and opinions.

Can a study be both qualitative and quantitative?

Absolutely! You can use mixed methods in your research design, which combines qualitative and quantitative approaches to gain both descriptive and statistical insights.

For example, user surveys can have both close-ended and open-ended questions, providing comprehensive data like percentages of user views and descriptive reasoning behind their answers.

Is qualitative or quantitative research better?

The choice between qualitative and quantitative research depends upon your research goals and objectives.

Qualitative research methods are better suited when you want to understand the complexities of your user’s problems and uncover the underlying motives beneath their thoughts, feelings, and behaviors. Quantitative research excels in giving you numerical data, helping you gain a statistical view of your user's attitudes, identifying trends, and making predictions.

What are some approaches to qualitative research?

There are many approaches to qualitative studies. An approach is the underlying theory behind a method, and a method is a way of implementing the approach. Here are some approaches to qualitative research:

• Grounded theory: Researchers study a topic and develop theories inductively
• Phenomenological research: Researchers study a phenomenon through the lived experiences of those involved
• Ethnography: Researchers immerse themselves in organizations to understand how they operate

Title Case Capitalization

APA Style uses two types of capitalization for titles of works (such as paper titles ) and headings within works : title case and sentence case .

In title case, major words are capitalized, and most minor words are lowercase. In sentence case, most major and minor words are lowercase ( proper nouns are an exception in that they are always capitalized).

• major words: Nouns, verbs (including linking verbs), adjectives, adverbs, pronouns, and all words of four letters or more are considered major words.
• minor words: Short (i.e., three letters or fewer) conjunctions, short prepositions, and all articles are considered minor words.

Title case capitalization is covered in the seventh edition APA Style manuals in the Publication Manual Section 6.17 and the Concise Guide Section 5.7

How to implement title case

In title case, capitalize the following words in a title or heading:

• the first word of the title or heading, even if it is a minor word such as “The” or “A”
• the first word of a subtitle
• the first word after a colon, em dash, or end punctuation in a heading
• major words, including the second part of hyphenated major words (e.g., “Self-Report,” not “Self-report”)
• words of four letters or more (e.g., “With,” “Between,” “From”)

Lowercase only minor words that are three letters or fewer in a title or heading (except the first word in a title or subtitle or the first word after a colon, em dash, or end punctuation in a heading):

• short conjunctions (e.g., “and,” “as,” “but,” “for,” “if,” “nor,” “or,” “so,” “yet”)
• articles (“a,” “an,” “the”)
• short prepositions (e.g., “as,” “at,” “by,” “for,” “in,” “of,” “off,” “on,” “per,” “to,” “up,” “via”)

When to use title case

Use title case for the following:

• titles of articles, books, reports, and other works appearing in text

In the book Train Your Mind for Peak Performance: A Science-Based Approach for Achieving Your Goals

In the article “Turning Frowns (and Smiles) Upside Down: A Multilevel Examination of Surface Acting Positive and Negative Emotions on Well-Being”

• titles of tests or measures, including subscales

Beck Depression Inventory–II

• all headings within a work (Levels 1–5; these are also bold or bold italic)
• the title of your own paper and of named sections and subsections within it

the Results section

• titles of periodicals (these are also italicized)

Journal of Latinx Psychology

Chicago Tribune

• table titles (these are also italicized)
• figure titles (these are also italicized), axis labels, and legends

ADV 208: The Big Idea in Advertising (Fall 2024)

• More Advertising Databases
• Advertising Examples
• MRI-Simmons
• Locating Books on Advertising
• Industry & Market Research Databases
• Psychology of Advertising
• Digital New York Times
• Digital Washington Post
• Digital Wall Street Journal
• Syracuse.com

Advertising in Print Newspapers

Display advertising can also be viewed in current and deeply historical collections of print newspapers.  The advanced search screen in ProQuest includes a document type search result refinement called "advertisement."  Here are a few notable databases where the news article collections include page imaged content (inclusive of advertising) alongside other articles that are plain text only (which exclude images and advertising):

• ProQuest News and Newspapers Search portal for multiple news and newspaper databases including Alt-PressWatch, Canadian Newsstream, Ethnic NewsWatch, GenderWatch, Global Breaking Newswires, International Newsstream, US Newsstream, and ProQuest Historical Newspapers. Text visualization options for selected newspapers are available on the TDM Studio platform; please see the ProQuest TDM Studio guide for access information.
• PressReader Current local, regional and international newspapers and magazines from over 100 countries in 60 languages, displayed in their original format and accessible by country, language, or title.
• Access World News Current and past worldwide news sources, including international, local and regional newspapers, media transcripts, wire service content, college newspaper articles, magazines, blogs, video and audio.
• NewspaperARCHIVE.com New York state newspapers, including Syracuse newspapers, such as the Post Standard, Syracuse Herald, and more. Some of that content dates from the late 1700s.

One Show and Art Directors Club Annual [Print Volumes]

SU Libraries also maintains “ One Show ” award book volumes; some include CDs.  "One Show" ( call number:  NC 1001.5 O53 ) and " Art Directors Club " (call numbers: NC 997 A1 A69 || NC 997 A1 A691 || NC 997 A1 A692 ) print volumes for those design competitions, 1950s and after, are shelved in the (non-circulating) general reference collection, 2nd floor of Bird Library .   For current shelving locations that include multiple item records for pre 1950s Art Directors Club volumes, enter a "subject " search into the SU Libraries Search Advanced Search screen for the phrase "Art Director's Club (New York, N.Y.)-Exhibitions."  Pre-1950s volumes are more time consuming to retrieve, but can be requested individually from the library's high density, off-site storage facility using links embedded into item record, labeled - "Request:  Book, Item, or Volume."  To see that option be sure to login to the SU Libraries Search platform with your SU NETID and NETID password.

Notable Page Imaged U.S. Magazine Collections

• Esquire Searchable page image archive of Esquire Magazine from 1933 to 2014. Topics covered include popular culture, entertainment, and men's fashion.
• Life Magazine Archives Page image archive of Life Magazine, from November 1936 (issue 1) to December 2000.
• Sports Illustrated Searchable page image archive of Sports Illustrated magazine from 1954 to 2000. Covers professional and amateur sports as well as popular culture, business, and politics.
• Time Searchable page image archive of Time Magazine, from March 1923 through December 2000. Includes photographs and advertisements.
• Vogue Archive Page images of U.S. Vogue from 1892 to present.

  Advertising Images & Case Studies

Most of these SU Libraries databases contain content that is primarily audiovisual.  "World Advertising Research Center" is also an excellent source for written advertising case studies:

• Adforum Explore the world of U.S. and international advertising via the Adforum database. An online audiovisual library of more than 120,000 advertisements (1999-present), including Television ads, Digital/Web ads, Social Media ads, Print (Magazine & Newspaper) ads, Radio ads, and various other forms of “Out of Home” advertising like billboards, posters and vehicle mounted images. Content originates from over 20,000 advertising agencies in dozens of countries.  Award winning advertising can also be retrieved by award name and year (e.g., Clio, Effie, One Show, etc). 
• Luerzer's Archive (online) Extensive access to back issues of images from this advertising industry design magazine.  Includes video and vivid examples from a wide variety of campaigns (current SU NETID & NETID password required)  
• Lurzer's International Archive (print edition, 1987 thru current) Recent issue(s) of this magazine are available under "L" in the current periodicals area, 2nd floor, Bird Library.   Older back issues are housed at the Library's off-site storage facility but can be requested using one's SU NETID- and the link labeled "Request:  Book, Item, or Volume" embedded on the SU Libraries Search item record for this series  
• One Show & Art Director's Club Annuals [print editions] A substantial collection of post 1950 back issue volumes of these two award series are available for review, in-library use only, reference collection, 2nd floor, Bird Library.  With some gaps in coverage, print volumes for Art Director's Club (no longer produced) - are under call number NC 997 A1 A692, and also NC 997 A1 A69  and NC 997 A1 A691 (2nd fl. Reference Collection, Bird Lib.) and print volumes for One Show (post 1950 thru recent years) - are under call number NC 1001.5 O53 (2nd fl. Reference Collection, Bird Lib.).  Pre 1950 Art Director's Club volumes are housed at the Library's off-site storage facility.  Contact the advertising librarian [ [email protected] ] if specific assistance is needed identifying these volumes  
• Ads of the World   Media Bistro's collections of international advertising examples.  Sort results by media type, country or industry.  
• Artstor This database of fine art images also includes some compelling historical examples of advertising design (including pre-digital works).  Try entering a search query for the term "advertisement" or a brand name or service category.  One can also browse or filter by geography and other classified fine art and design media categories.
• AP Newsroom Extensive collection of contemporary and historical photos, news stories, audio clips and print graphics produced by Associated Press journalists.  
• PressReader {Proquest} - Vivid full color image versions of selected U.S. and international newspapers.  over 5,000 local, regional and international newspapers and magazines from over 100 countries in 60 languages, displayed in their original format and accessible by country, language, or title.  Maintains a 60 to 90 day rolling archive for most titles.  For some titles/articles, the audio "interactive radio" feature will read that article content aloud, in the original language.   
• WARC (World Advertising Research Center) contains over 25,000 articles, case studies, research reports and summaries, exclusively devoted to advertising, brand strategy, strategic planning for advertising, consumers and more. Use the top margin menu choices and subsequent left margin links to explore this invaluable database.
• Television News Archive Index to evening news and some special reports from major U.S. national broadcast networks from 1968 to present for ABC, CBS and NBC, 1995 to present for CNN, and 2004 to present for Fox News. NBC and CNN allow video streaming online. Advertising that ran adjacent to reports is often available (e.g., search “commercial” and a brand name). Syracuse University Libraries is a sponsoring institution of the Television News Archive.

  Award Winning Ads @ Bird Library & Online

For older historical examples - use the SU Libraries Search tool (including applying the 'resource type' search result filter for "video/film" to identify DVD/VHS compilations of award winning commercials (e.g., Clio award winners; Cannes Lions winners; Gunn Report Show reels, The One Show, etc.) or video documentaries about the advertising industry.

OR..here's a list of some specific titles (request DVD/VHS viewing at 3rd floor service desk, Bird Library)

Cannes Lions: 2013: Video DVD 17906

2012: Video DVD 17212

2011: Video DVD 16493

2010:  Video DVD 15729

2009: Video DVD 15213

2008: Video DVD 14257

2007: Video DVD 13258

Gunn Report: 2004-2014: Video DVD 12270

2003: Videocassette 11923

The One Show: 2010:  Video DVD 16722

2009:  Video DVD 16721

2008: Video DVD 15052

2007: Video DVD 13431

Clio Awards: 2010:  Video DVD 16514

50th Anniversary Clio Awards (2009):  Video DVD 15726

49th Clio Awards (2008): Video DVD 14562

48th Clio Awards (2007): Video DVD 13373

47th Clio Awards (2006): Video DVD 12660

46th Clio Awards (2005): Video DVD 12487

45th Clio Awards (2004): Video DVD 12488

44th Clio Awards (2003): Video DVD 11045

43rd Clio Awards (2002): Videocassette 10343

42nd Clio Awards (2001): Videocassette 9834

Clio Awards, 40th Anniversary Reel (2000): Videocassette 8727

1999 Clio Awards: Videocassette 8707

D&AD Awards: Current and past winners are viewable online https://www.dandad.org/en/awards/

Effie Awards: Offers collections of advertising case study descriptions.  Full access, including video - requires a subscription https://www.effie.org *ACCESS NOTE:  Effie Award winners are included in the SU Libraries subscription to the WARC database (World Advertising Research Center)

SU Libraries also maintains “ One Show ” award book volumes; some include CDs.  "One Show" (call number:  NC 1001.5 O53) and "Art Directors Club" (call numbers: NC 997 A1 A69 || NC 997 A1 A691 || NC 997 A1 A692) print volumes for those design competitions, 1950s and after, are shelved in the (non-circulating) general reference collection, 2nd floor of Bird Library .  For current shelving locations that include multiple item records for pre 1950s Art Directors Club volumes, enter a "subject" search into SU Libraries Search Advanced Search screen for the phrase "Art Director's Club (New York, N.Y.)-Exhibitions ."  Pre-1950s volumes are more time consuming to retrieve, but can be requested individually from the library's high density, off-site storage facility using links embedded into each SU Libraries Search - item record - by clicking on a link labeled - Request: Book, Item or Volume.  When using Libraries Search be sure to "login" to that platform using your SU NETID/NETID password.

Students interested in advertising awards may wish to visit the websites listed below.  Sometimes access to  content may require individual subscription.  But see also SU Libraries subscription to the WARC database (World Advertising Research Center).    Additionally, in many cases SU Libraries has in its collection historical awards DVDs that represent some of these competitions.   Search SU Libraries Search  for the title of the awards series you are interested in (e.g., "Clio").

• Cannes Lion - https://www.canneslions.com/
• Clio Awards - https://www.clioawards.com/
• Effie Awards - https://www.effie.org/
• Gunn Report - https://www.gunnreport.com/
• One Show -    https://www.oneclub.org/
• D&AD Awards - https://www.dandad.org/en/awards/

SU Libraries also offers the DVD: Advertising Video Gallery 2009 (DVD 13756, 3rd Floor, Bird Library) - A compilation of short lectures on advertising strategies along with excerpts from memorable commercials.

Adviews - DMB&B Archive (Duke University Libraries)

AdViews :   AdViews digital collection provides access to thousands of historic commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s. All of the commercials held in the DMB&B Archives will be digitized, allowing students and researchers access to a wide range of vintage brand advertising from the first four decades of mainstream commercial television. AdViews is a collaborative project between Duke's Digital Collections Program and the Hartman Center for Sales, Advertising & Marketing History, as well as a number of other groups, at Duke University.  

See also - Ad*Access :  From Duke University's J. Walter Thompson archival collections, examples of over 7000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.

Video Collections at SU Libraries

For more information about video visit SU Libraries -  research guide for video

Notable Magazine Titles

A cross-section of current periodical titles available for browsing on the 2nd floor, current periodicals section of Bird Library .

  Find a Magazine Title @ Bird Library

To identify whether SU Libraries has a specific magazine (i.e., journal) title in its print or online collection, you can:

• (For titles available online) Enter the magazine title into the Library's journals A-Z list (aka - "Find a Journal:)  (a list of print and electronic journals, magazines and newspapers available through the Syracuse University Libraries.  Search or browse by title, ISSN, or subject category)  OR
• (For browsing titles in print format) Browse titles alphabetically in the current periodicals area of Bird Library, 2nd Floor  
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• Next: MRI-Simmons >>
• Last Updated: Aug 16, 2024 10:30 AM
• URL: https://researchguides.library.syr.edu/adv208
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9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]

Published: August 08, 2024

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.

From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career.

And let me tell you: having the right marketing research methods in your toolbox is a must.

Market research is the secret to crafting a strategy that will truly help you accomplish your goals. The good news is there is no shortage of options.

How to Choose a Marketing Research Method

Thanks to the Internet, we have more marketing research (or market research) methods at our fingertips than ever, but they’re not all created equal. Let’s quickly go over how to choose the right one.

Free Market Research Kit

5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research

• SWOT Analysis Template
• Survey Template
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1. Identify your objective.

What are you researching? Do you need to understand your audience better? How about your competition? Or maybe you want to know more about your customer’s feelings about a specific product.

Before starting your research, take some time to identify precisely what you’re looking for. This could be a goal you want to reach, a problem you need to solve, or a question you need to answer.

For example, an objective may be as foundational as understanding your ideal customer better to create new buyer personas for your marketing agency (pause for flashbacks to my former life).

Or if you’re an organic sode company, it could be trying to learn what flavors people are craving.

2. Determine what type of data and research you need.

Next, determine what data type will best answer the problems or questions you identified. There are primarily two types: qualitative and quantitative. (Sound familiar, right?)

• Qualitative Data is non-numerical information, like subjective characteristics, opinions, and feelings. It’s pretty open to interpretation and descriptive, but it’s also harder to measure. This type of data can be collected through interviews, observations, and open-ended questions.
• Quantitative Data , on the other hand, is numerical information, such as quantities, sizes, amounts, or percentages. It’s measurable and usually pretty hard to argue with, coming from a reputable source. It can be derived through surveys, experiments, or statistical analysis.

Understanding the differences between qualitative and quantitative data will help you pinpoint which research methods will yield the desired results.

For instance, thinking of our earlier examples, qualitative data would usually be best suited for buyer personas, while quantitative data is more useful for the soda flavors.

However, truth be told, the two really work together.

Qualitative conclusions are usually drawn from quantitative, numerical data. So, you’ll likely need both to get the complete picture of your subject.

For example, if your quantitative data says 70% of people are Team Black and only 30% are Team Green — Shout out to my fellow House of the Dragon fans — your qualitative data will say people support Black more than Green.

(As they should.)

Primary Research vs Secondary Research

You’ll also want to understand the difference between primary and secondary research.

Primary research involves collecting new, original data directly from the source (say, your target market). In other words, it’s information gathered first-hand that wasn’t found elsewhere.

Some examples include conducting experiments, surveys, interviews, observations, or focus groups.

Meanwhile, secondary research is the analysis and interpretation of existing data collected from others. Think of this like what we used to do for school projects: We would read a book, scour the internet, or pull insights from others to work from.

So, which is better?

Personally, I say any research is good research, but if you have the time and resources, primary research is hard to top. With it, you don’t have to worry about your source's credibility or how relevant it is to your specific objective.

You are in full control and best equipped to get the reliable information you need.

3. Put it all together.

Once you know your objective and what kind of data you want, you’re ready to select your marketing research method.

For instance, let’s say you’re a restaurant trying to see how attendees felt about the Speed Dating event you hosted last week.

You shouldn’t run a field experiment or download a third-party report on speed dating events; those would be useless to you. You need to conduct a survey that allows you to ask pointed questions about the event.

This would yield both qualitative and quantitative data you can use to improve and bring together more love birds next time around.

Best Market Research Methods for 2024

Now that you know what you’re looking for in a marketing research method, let’s dive into the best options.

Note: According to HubSpot’s 2024 State of Marketing report, understanding customers and their needs is one of the biggest challenges facing marketers today. The options we discuss are great consumer research methodologies , but they can also be used for other areas.

Primary Research

1. interviews.

Interviews are a form of primary research where you ask people specific questions about a topic or theme. They typically deliver qualitative information.

I’ve conducted many interviews for marketing purposes, but I’ve also done many for journalistic purposes, like this profile on comedian Zarna Garg . There’s no better way to gather candid, open-ended insights in my book, but that doesn’t mean they’re a cure-all.

What I like: Real-time conversations allow you to ask different questions if you’re not getting the information you need. They also push interviewees to respond quickly, which can result in more authentic answers.

What I dislike: They can be time-consuming and harder to measure (read: get quantitative data) unless you ask pointed yes or no questions.

Best for: Creating buyer personas or getting feedback on customer experience, a product, or content.

2. Focus Groups

Focus groups are similar to conducting interviews but on a larger scale.

In marketing and business, this typically means getting a small group together in a room (or Zoom), asking them questions about various topics you are researching. You record and/or observe their responses to then take action.

They are ideal for collecting long-form, open-ended feedback, and subjective opinions.

One well-known focus group you may remember was run by Domino’s Pizza in 2009 .

After poor ratings and dropping over $100 million in revenue, the brand conducted focus groups with real customers to learn where they could have done better.

It was met with comments like “worst excuse for pizza I’ve ever had” and “the crust tastes like cardboard.” But rather than running from the tough love, it took the hit and completely overhauled its recipes.

The team admitted their missteps and returned to the market with better food and a campaign detailing their “Pizza Turn Around.”

The result? The brand won a ton of praise for its willingness to take feedback, efforts to do right by its consumers, and clever campaign. But, most importantly, revenue for Domino’s rose by 14.3% over the previous year.

The brand continues to conduct focus groups and share real footage from them in its promotion:

What I like: Similar to interviewing, you can dig deeper and pivot as needed due to the real-time nature. They’re personal and detailed.

What I dislike: Once again, they can be time-consuming and make it difficult to get quantitative data. There is also a chance some participants may overshadow others.

Best for: Product research or development

Pro tip: Need help planning your focus group? Our free Market Research Kit includes a handy template to start organizing your thoughts in addition to a SWOT Analysis Template, Survey Template, Focus Group Template, Presentation Template, Five Forces Industry Analysis Template, and an instructional guide for all of them. Download yours here now.

3. Surveys or Polls

Surveys are a form of primary research where individuals are asked a collection of questions. It can take many different forms.

They could be in person, over the phone or video call, by email, via an online form, or even on social media. Questions can be also open-ended or closed to deliver qualitative or quantitative information.

A great example of a close-ended survey is HubSpot’s annual State of Marketing .

In the State of Marketing, HubSpot asks marketing professionals from around the world a series of multiple-choice questions to gather data on the state of the marketing industry and to identify trends.

The survey covers various topics related to marketing strategies, tactics, tools, and challenges that marketers face. It aims to provide benchmarks to help you make informed decisions about your marketing.

It also helps us understand where our customers’ heads are so we can better evolve our products to meet their needs.

Apple is no stranger to surveys, either.

In 2011, the tech giant launched Apple Customer Pulse , which it described as “an online community of Apple product users who provide input on a variety of subjects and issues concerning Apple.”

"For example, we did a large voluntary survey of email subscribers and top readers a few years back."

While these readers gave us a long list of topics, formats, or content types they wanted to see, they sometimes engaged more with content types they didn’t select or favor as much on the surveys when we ran follow-up ‘in the wild’ tests, like A/B testing.”  

Pepsi saw similar results when it ran its iconic field experiment, “The Pepsi Challenge” for the first time in 1975.

The beverage brand set up tables at malls, beaches, and other public locations and ran a blindfolded taste test. Shoppers were given two cups of soda, one containing Pepsi, the other Coca-Cola (Pepsi’s biggest competitor). They were then asked to taste both and report which they preferred.

People overwhelmingly preferred Pepsi, and the brand has repeated the experiment multiple times over the years to the same results.

What I like: It yields qualitative and quantitative data and can make for engaging marketing content, especially in the digital age.

What I dislike: It can be very time-consuming. And, if you’re not careful, there is a high risk for scientific error.

Best for: Product testing and competitive analysis

Pro tip:  " Don’t make critical business decisions off of just one data set," advises Pamela Bump. "Use the survey, competitive intelligence, external data, or even a focus group to give you one layer of ideas or a short-list for improvements or solutions to test. Then gather your own fresh data to test in an experiment or trial and better refine your data-backed strategy."

Secondary Research

8. public domain or third-party research.

While original data is always a plus, there are plenty of external resources you can access online and even at a library when you’re limited on time or resources.

Some reputable resources you can use include:

• Pew Research Center
• McKinley Global Institute
• Relevant Global or Government Organizations (i.e United Nations or NASA)

It’s also smart to turn to reputable organizations that are specific to your industry or field. For instance, if you’re a gardening or landscaping company, you may want to pull statistics from the Environmental Protection Agency (EPA).

If you’re a digital marketing agency, you could look to Google Research or HubSpot Research . (Hey, I know them!)

What I like: You can save time on gathering data and spend more time on analyzing. You can also rest assured the data is from a source you trust.

What I dislike: You may not find data specific to your needs.

Best for: Companies under a time or resource crunch, adding factual support to content

Pro tip: Fellow HubSpotter Iskiev suggests using third-party data to inspire your original research. “Sometimes, I use public third-party data for ideas and inspiration. Once I have written my survey and gotten all my ideas out, I read similar reports from other sources and usually end up with useful additions for my own research.”

9. Buy Research

If the data you need isn’t available publicly and you can’t do your own market research, you can also buy some. There are many reputable analytics companies that offer subscriptions to access their data. Statista is one of my favorites, but there’s also Euromonitor , Mintel , and BCC Research .

What I like: Same as public domain research

What I dislike: You may not find data specific to your needs. It also adds to your expenses.

Best for: Companies under a time or resource crunch or adding factual support to content

Which marketing research method should you use?

You’re not going to like my answer, but “it depends.” The best marketing research method for you will depend on your objective and data needs, but also your budget and timeline.

My advice? Aim for a mix of quantitative and qualitative data. If you can do your own original research, awesome. But if not, don’t beat yourself up. Lean into free or low-cost tools . You could do primary research for qualitative data, then tap public sources for quantitative data. Or perhaps the reverse is best for you.

Whatever your marketing research method mix, take the time to think it through and ensure you’re left with information that will truly help you achieve your goals.

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