difference between aims and objectives research proposal

• Aims and Objectives – A Guide for Academic Writing
• Doing a PhD

One of the most important aspects of a thesis, dissertation or research paper is the correct formulation of the aims and objectives. This is because your aims and objectives will establish the scope, depth and direction that your research will ultimately take. An effective set of aims and objectives will give your research focus and your reader clarity, with your aims indicating what is to be achieved, and your objectives indicating how it will be achieved.

Introduction

There is no getting away from the importance of the aims and objectives in determining the success of your research project. Unfortunately, however, it is an aspect that many students struggle with, and ultimately end up doing poorly. Given their importance, if you suspect that there is even the smallest possibility that you belong to this group of students, we strongly recommend you read this page in full.

This page describes what research aims and objectives are, how they differ from each other, how to write them correctly, and the common mistakes students make and how to avoid them. An example of a good aim and objectives from a past thesis has also been deconstructed to help your understanding.

What Are Aims and Objectives?

Research aims.

A research aim describes the main goal or the overarching purpose of your research project.

In doing so, it acts as a focal point for your research and provides your readers with clarity as to what your study is all about. Because of this, research aims are almost always located within its own subsection under the introduction section of a research document, regardless of whether it’s a thesis , a dissertation, or a research paper .

A research aim is usually formulated as a broad statement of the main goal of the research and can range in length from a single sentence to a short paragraph. Although the exact format may vary according to preference, they should all describe why your research is needed (i.e. the context), what it sets out to accomplish (the actual aim) and, briefly, how it intends to accomplish it (overview of your objectives).

To give an example, we have extracted the following research aim from a real PhD thesis:

Example of a Research Aim

The role of diametrical cup deformation as a factor to unsatisfactory implant performance has not been widely reported. The aim of this thesis was to gain an understanding of the diametrical deformation behaviour of acetabular cups and shells following impaction into the reamed acetabulum. The influence of a range of factors on deformation was investigated to ascertain if cup and shell deformation may be high enough to potentially contribute to early failure and high wear rates in metal-on-metal implants.

Note: Extracted with permission from thesis titled “T he Impact And Deformation Of Press-Fit Metal Acetabular Components ” produced by Dr H Hothi of previously Queen Mary University of London.

Research Objectives

Where a research aim specifies what your study will answer, research objectives specify how your study will answer it.

They divide your research aim into several smaller parts, each of which represents a key section of your research project. As a result, almost all research objectives take the form of a numbered list, with each item usually receiving its own chapter in a dissertation or thesis.

Following the example of the research aim shared above, here are it’s real research objectives as an example:

Example of a Research Objective

• Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.
• Investigate the number, velocity and position of impacts needed to insert a cup.
• Determine the relationship between the size of interference between the cup and cavity and deformation for different cup types.
• Investigate the influence of non-uniform cup support and varying the orientation of the component in the cavity on deformation.
• Examine the influence of errors during reaming of the acetabulum which introduce ovality to the cavity.
• Determine the relationship between changes in the geometry of the component and deformation for different cup designs.
• Develop three dimensional pelvis models with non-uniform bone material properties from a range of patients with varying bone quality.
• Use the key parameters that influence deformation, as identified in the foam models to determine the range of deformations that may occur clinically using the anatomic models and if these deformations are clinically significant.

It’s worth noting that researchers sometimes use research questions instead of research objectives, or in other cases both. From a high-level perspective, research questions and research objectives make the same statements, but just in different formats.

Taking the first three research objectives as an example, they can be restructured into research questions as follows:

Restructuring Research Objectives as Research Questions

• Can finite element models using simplified experimentally validated foam models to represent the acetabulum together with explicit dynamics be used to mimic mallet blows during cup/shell insertion?
• What is the number, velocity and position of impacts needed to insert a cup?
• What is the relationship between the size of interference between the cup and cavity and deformation for different cup types?

Difference Between Aims and Objectives

Hopefully the above explanations make clear the differences between aims and objectives, but to clarify:

• The research aim focus on what the research project is intended to achieve; research objectives focus on how the aim will be achieved.
• Research aims are relatively broad; research objectives are specific.
• Research aims focus on a project’s long-term outcomes; research objectives focus on its immediate, short-term outcomes.
• A research aim can be written in a single sentence or short paragraph; research objectives should be written as a numbered list.

How to Write Aims and Objectives

Before we discuss how to write a clear set of research aims and objectives, we should make it clear that there is no single way they must be written. Each researcher will approach their aims and objectives slightly differently, and often your supervisor will influence the formulation of yours on the basis of their own preferences.

Regardless, there are some basic principles that you should observe for good practice; these principles are described below.

Your aim should be made up of three parts that answer the below questions:

• Why is this research required?
• What is this research about?
• How are you going to do it?

The easiest way to achieve this would be to address each question in its own sentence, although it does not matter whether you combine them or write multiple sentences for each, the key is to address each one.

The first question, why , provides context to your research project, the second question, what , describes the aim of your research, and the last question, how , acts as an introduction to your objectives which will immediately follow.

Scroll through the image set below to see the ‘why, what and how’ associated with our research aim example.

Note: Your research aims need not be limited to one. Some individuals per to define one broad ‘overarching aim’ of a project and then adopt two or three specific research aims for their thesis or dissertation. Remember, however, that in order for your assessors to consider your research project complete, you will need to prove you have fulfilled all of the aims you set out to achieve. Therefore, while having more than one research aim is not necessarily disadvantageous, consider whether a single overarching one will do.

Research Objectives

Each of your research objectives should be SMART :

• Specific – is there any ambiguity in the action you are going to undertake, or is it focused and well-defined?
• Measurable – how will you measure progress and determine when you have achieved the action?
• Achievable – do you have the support, resources and facilities required to carry out the action?
• Relevant – is the action essential to the achievement of your research aim?
• Timebound – can you realistically complete the action in the available time alongside your other research tasks?

In addition to being SMART, your research objectives should start with a verb that helps communicate your intent. Common research verbs include:

Table of Research Verbs to Use in Aims and Objectives

Last, format your objectives into a numbered list. This is because when you write your thesis or dissertation, you will at times need to make reference to a specific research objective; structuring your research objectives in a numbered list will provide a clear way of doing this.

To bring all this together, let’s compare the first research objective in the previous example with the above guidance:

Checking Research Objective Example Against Recommended Approach

Research Objective:

1. Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.

Checking Against Recommended Approach:

Q: Is it specific? A: Yes, it is clear what the student intends to do (produce a finite element model), why they intend to do it (mimic cup/shell blows) and their parameters have been well-defined ( using simplified experimentally validated foam models to represent the acetabulum ).

Q: Is it measurable? A: Yes, it is clear that the research objective will be achieved once the finite element model is complete.

Q: Is it achievable? A: Yes, provided the student has access to a computer lab, modelling software and laboratory data.

Q: Is it relevant? A: Yes, mimicking impacts to a cup/shell is fundamental to the overall aim of understanding how they deform when impacted upon.

Q: Is it timebound? A: Yes, it is possible to create a limited-scope finite element model in a relatively short time, especially if you already have experience in modelling.

Q: Does it start with a verb? A: Yes, it starts with ‘develop’, which makes the intent of the objective immediately clear.

Q: Is it a numbered list? A: Yes, it is the first research objective in a list of eight.

Mistakes in Writing Research Aims and Objectives

1. making your research aim too broad.

Having a research aim too broad becomes very difficult to achieve. Normally, this occurs when a student develops their research aim before they have a good understanding of what they want to research. Remember that at the end of your project and during your viva defence , you will have to prove that you have achieved your research aims; if they are too broad, this will be an almost impossible task. In the early stages of your research project, your priority should be to narrow your study to a specific area. A good way to do this is to take the time to study existing literature, question their current approaches, findings and limitations, and consider whether there are any recurring gaps that could be investigated .

Note: Achieving a set of aims does not necessarily mean proving or disproving a theory or hypothesis, even if your research aim was to, but having done enough work to provide a useful and original insight into the principles that underlie your research aim.

2. Making Your Research Objectives Too Ambitious

Be realistic about what you can achieve in the time you have available. It is natural to want to set ambitious research objectives that require sophisticated data collection and analysis, but only completing this with six months before the end of your PhD registration period is not a worthwhile trade-off.

3. Formulating Repetitive Research Objectives

Each research objective should have its own purpose and distinct measurable outcome. To this effect, a common mistake is to form research objectives which have large amounts of overlap. This makes it difficult to determine when an objective is truly complete, and also presents challenges in estimating the duration of objectives when creating your project timeline. It also makes it difficult to structure your thesis into unique chapters, making it more challenging for you to write and for your audience to read.

Fortunately, this oversight can be easily avoided by using SMART objectives.

Hopefully, you now have a good idea of how to create an effective set of aims and objectives for your research project, whether it be a thesis, dissertation or research paper. While it may be tempting to dive directly into your research, spending time on getting your aims and objectives right will give your research clear direction. This won’t only reduce the likelihood of problems arising later down the line, but will also lead to a more thorough and coherent research project.

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Research Aims and Objectives: The dynamic duo for successful research

Picture yourself on a road trip without a destination in mind — driving aimlessly, not knowing where you’re headed or how to get there. Similarly, your research is navigated by well-defined research aims and objectives. Research aims and objectives are the foundation of any research project. They provide a clear direction and purpose for the study, ensuring that you stay focused and on track throughout the process. They are your trusted navigational tools, leading you to success.

Understanding the relationship between research objectives and aims is crucial to any research project’s success, and we’re here to break it down for you in this article. Here, we’ll explore the importance of research aims and objectives, understand their differences, and delve into the impact they have on the quality of research.

Understanding the Difference between Research Aims and Objectives

In research, aims and objectives are two important components but are often used interchangeably. Though they may sound similar, they are distinct and serve different purposes.

Research Aims:

Research aims are broad statements that describe the overall purpose of your study. They provide a general direction for your study and indicate the intended achievements of your research. Aims are usually written in a general and abstract manner describing the ultimate goal of the research.

Research Objectives:

Research objectives are specific, measurable, and achievable goals that you aim to accomplish within a specified timeframe. They break down the research aims into smaller, more manageable components and provide a clear picture of what you want to achieve and how you plan to achieve it.

In the example, the objectives provide specific targets that must be achieved to reach the aim. Essentially, aims provide the overall direction for the research while objectives provide specific targets that must be achieved to accomplish the aims. Aims provide a broad context for the research, while the objectives provide smaller steps that the researcher must take to accomplish the overall research goals. To illustrate, when planning a road trip, your research aim is the destination you want to reach, and your research objectives are the specific routes you need to take to get there.

Aims and objectives are interconnected. Objectives play a key role in defining the research methodology, providing a roadmap for how you’ll collect and analyze data, while aim is the final destination, which represents the ultimate goal of your research. By setting specific goals, you’ll be able to design a research plan that helps you achieve your objectives and, ultimately, your research aim.

Importance of Well-defined Aims and Objectives

The impact of clear research aims and objectives on the quality of research cannot be understated. But it’s not enough to simply have aims and objectives. Well-defined research aims and objectives are important for several reasons:

• Provides direction: Clear aims and well-defined objectives provide a specific direction for your research study, ensuring that the research stays focused on a specific topic or problem. This helps to prevent the research from becoming too broad or unfocused, and ensures that the study remains relevant and meaningful.
• Guides research design: The research aim and objectives help guide the research design and methodology, ensuring that your study is designed in a way that will answer the research questions and achieve the research objectives.
• Helps with resource allocation: Clear research aims and objectives helps you to allocate resources effectively , including time, financial resources, human resources, and other required materials. With a well-defined aim and objectives, you can identify the resources required to conduct the research, and allocate them in a way that maximizes efficiency and productivity.
• Assists in evaluation: Clearly specified research aims and objectives allow for effective evaluation of your research project’s success. You can assess whether the research has achieved its objectives, and whether the aim has been met. This evaluation process can help to identify areas of the research project that may require further attention or modification.
• Enhances communication: Well-defined research aims and objectives help to enhance communication among the research team, stakeholders, funding agencies, and other interested parties. Clear aims and objectives ensure that everyone involved in your research project understands the purpose and goals of the study. This can help to foster collaboration and ensure that everyone is working towards the same end goal.

How to Formulate Research Aims and Objectives

Formulating effective research aims and objectives involves a systematic process to ensure that they are clear, specific, achievable, and relevant. Start by asking yourself what you want to achieve through your research. What impact do you want your research to have? Once you have a clear understanding of your aims, you can then break them down into specific, achievable objectives. Here are some steps you can follow when developing research aims and objectives:

• Identify the research question : Clearly identify the questions you want to answer through your research. This will help you define the scope of your research. Understanding the characteristics of a good research question will help you generate clearer aims and objectives.
• Conduct literature review : When defining your research aim and objectives, it’s important to conduct a literature review to identify key concepts, theories, and methods related to your research problem or question. Conducting a thorough literature review can help you understand what research has been done in the area and what gaps exist in the literature.
• Identify the research aim: Develop a research aim that summarizes the overarching goal of your research. The research aim should be broad and concise.
• Develop research objectives: Based on your research questions and research aim, develop specific research objectives that outline what you intend to achieve through your research. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART).
• Use action verbs: Use action verbs such as “investigate,” “examine,” “analyze,” and “compare” to describe your research aims and objectives. This makes them more specific and measurable.
• Ensure alignment with research question: Ensure that the research aim and objectives are aligned with the research question. This helps to ensure that the research remains focused and that the objectives are specific enough to answer your research question.
• Refine and revise: Once the research aim and objectives have been developed, refine and revise them as needed. Seek feedback from your colleagues, mentors, or supervisors to ensure that they are clear, concise, and achievable within the given resources and timeframe.
• Communicate: After finalizing the research aim and objectives, they should be communicated to the research team, stakeholders, and other interested parties. This helps to ensure that everyone is working towards the same end goal and understands the purpose of the study.

Common Pitfalls to Avoid While Formulating Aims and Objectives

There are several common mistakes that researchers can make when writing research aims and objectives. These include:

• Being too broad or vague: Aims and objectives that are too general or unclear can lead to confusion and lack of focus. It is important to ensure that the aims and objectives are concise and clear.
• Being too narrow or specific: On the other hand, aims and objectives that are too narrow or specific may limit the scope of the research and make it difficult to draw meaningful conclusions or implications.
• Being too ambitious: While it is important to aim high, being too ambitious with the aims and objectives can lead to unrealistic expectations and can be difficult to achieve within the constraints of the research project.
• Lack of alignment: The aims and objectives should be directly linked to the research questions being investigated. Otherwise, this will lead to a lack of coherence in the research project.
• Lack of feasibility: The aims and objectives should be achievable within the constraints of the research project, including time, budget, and resources. Failing to consider feasibility may cause compromise of the research quality.
• Failing to consider ethical considerations: The aims and objectives should take into account any ethical considerations, such as ensuring the safety and well-being of study participants.
• Failing to involve all stakeholders: It’s important to involve all relevant stakeholders, such as participants, supervisors, and funding agencies, in the development of the aims and objectives to ensure they are appropriate and relevant.

To avoid these common pitfalls, it is important to be specific, clear, relevant, and realistic when writing research aims and objectives. Seek feedback from colleagues or supervisors to ensure that the aims and objectives are aligned with the research problem , questions, and methodology, and are achievable within the constraints of the research project. It’s important to continually refine your aims and objectives as you go. As you progress in your research, it’s not uncommon for research aims and objectives to evolve slightly, but it’s important that they remain consistent with the study conducted and the research topic.

In summary, research aims and objectives are the backbone of any successful research project. They give you the ability to cut through the noise and hone in on what really matters. By setting clear goals and aligning them with your research questions and methodology, you can ensure that your research is relevant, impactful, and of the highest quality. So, before you hit the road on your research journey, make sure you have a clear destination and steps to get there. Let us know in the comments section below the challenges you faced and the strategies you followed while fomulating research aims and objectives! Also, feel free to reach out to us at any stage of your research or publication by using #AskEnago  and tagging @EnagoAcademy on Twitter , Facebook , and Quora . Happy researching!

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Formulating Research Aims and Objectives

Formulating research aim and objectives in an appropriate manner is one of the most important aspects of your thesis. This is because research aim and objectives determine the scope, depth and the overall direction of the research. Research question is the central question of the study that has to be answered on the basis of research findings.

Research aim emphasizes what needs to be achieved within the scope of the research, by the end of the research process. Achievement of research aim provides answer to the research question.

Research objectives divide research aim into several parts and address each part separately. Research aim specifies WHAT needs to be studied and research objectives comprise a number of steps that address HOW research aim will be achieved.

As a rule of dumb, there would be one research aim and several research objectives. Achievement of each research objective will lead to the achievement of the research aim.

Consider the following as an example:

Research title: Effects of organizational culture on business profitability: a case study of Virgin Atlantic

Research aim: To assess the effects of Virgin Atlantic organizational culture on business profitability

Following research objectives would facilitate the achievement of this aim:

• Analyzing the nature of organizational culture at Virgin Atlantic by September 1, 2022
• Identifying factors impacting Virgin Atlantic organizational culture by September 16, 2022
• Analyzing impacts of Virgin Atlantic organizational culture on employee performances by September 30, 2022
• Providing recommendations to Virgin Atlantic strategic level management in terms of increasing the level of effectiveness of organizational culture by October 5, 2022

Figure below illustrates additional examples in formulating research aims and objectives:

Formulation of research question, aim and objectives

Common mistakes in the formulation of research aim relate to the following:

1. Choosing the topic too broadly . This is the most common mistake. For example, a research title of “an analysis of leadership practices” can be classified as too broad because the title fails to answer the following questions:

a) Which aspects of leadership practices? Leadership has many aspects such as employee motivation, ethical behaviour, strategic planning, change management etc. An attempt to cover all of these aspects of organizational leadership within a single research will result in an unfocused and poor work.

b) An analysis of leadership practices in which country? Leadership practices tend to be different in various countries due to cross-cultural differences, legislations and a range of other region-specific factors. Therefore, a study of leadership practices needs to be country-specific.

c) Analysis of leadership practices in which company or industry? Similar to the point above, analysis of leadership practices needs to take into account industry-specific and/or company-specific differences, and there is no way to conduct a leadership research that relates to all industries and organizations in an equal manner.

Accordingly, as an example “a study into the impacts of ethical behaviour of a leader on the level of employee motivation in US healthcare sector” would be a more appropriate title than simply “An analysis of leadership practices”.

2. Setting an unrealistic aim . Formulation of a research aim that involves in-depth interviews with Apple strategic level management by an undergraduate level student can be specified as a bit over-ambitious. This is because securing an interview with Apple CEO Tim Cook or members of Apple Board of Directors might not be easy. This is an extreme example of course, but you got the idea. Instead, you may aim to interview the manager of your local Apple store and adopt a more feasible strategy to get your dissertation completed.

3. Choosing research methods incompatible with the timeframe available . Conducting interviews with 20 sample group members and collecting primary data through 2 focus groups when only three months left until submission of your dissertation can be very difficult, if not impossible. Accordingly, timeframe available need to be taken into account when formulating research aims and objectives and selecting research methods.

Moreover, research objectives need to be formulated according to SMART principle,

 where the abbreviation stands for specific, measurable, achievable, realistic, and time-bound.

Examples of SMART research objectives

At the conclusion part of your research project you will need to reflect on the level of achievement of research aims and objectives. In case your research aims and objectives are not fully achieved by the end of the study, you will need to discuss the reasons. These may include initial inappropriate formulation of research aims and objectives, effects of other variables that were not considered at the beginning of the research or changes in some circumstances during the research process.

John Dudovskiy

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• Knowledge Base
• Starting the research process
• How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on November 21, 2023.

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

• Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organized and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, other interesting articles, frequently asked questions about research proposals.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

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Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

• Example research proposal #1: “A Conceptual Framework for Scheduling Constraint Management”
• Example research proposal #2: “Medical Students as Mediators of Change in Tobacco Use”

Like your dissertation or thesis, the proposal will usually have a title page that includes:

• The proposed title of your project
• Your supervisor’s name
• Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

• Introduce your topic
• Give necessary background and context
• Outline your  problem statement  and research questions

To guide your introduction , include information about:

• Who could have an interest in the topic (e.g., scientists, policymakers)
• How much is already known about the topic
• What is missing from this current knowledge
• What new insights your research will contribute
• Why you believe this research is worth doing

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

• Comparing and contrasting the main theories, methods, and debates
• Examining the strengths and weaknesses of different approaches
• Explaining how will you build on, challenge, or synthesize prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.

For example, your results might have implications for:

• Improving best practices
• Informing policymaking decisions
• Strengthening a theory or model
• Challenging popular or scientific beliefs
• Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

• Cost : exactly how much money do you need?
• Justification : why is this cost necessary to complete the research?
• Source : how did you calculate the amount?

To determine your budget, think about:

• Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
• Materials : do you need access to any tools or technologies?
• Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

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What’s the difference between research aims and objectives.

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

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Writing a Research Proposal

• First Online: 10 April 2022

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• Fahimeh Tabatabaei 3 &
• Lobat Tayebi 3  

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A research proposal is a roadmap that brings the researcher closer to the objectives, takes the research topic from a purely subjective mind, and manifests an objective plan. It shows us what steps we need to take to reach the objective, what questions we should answer, and how much time we need. It is a framework based on which you can perform your research in a well-organized and timely manner. In other words, by writing a research proposal, you get a map that shows the direction to the destination (answering the research question). If the proposal is poorly prepared, after spending a lot of energy and money, you may realize that the result of the research has nothing to do with the initial objective, and the study may end up nowhere. Therefore, writing the proposal shows that the researcher is aware of the proper research and can justify the significance of his/her idea.

• Research proposal
• Research strategy
• Research methodology
• Research design
• Problem formulation
• Sample size
• Random allocation
• Specific aims
• Review grants

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A. Gholipour, E.Y. Lee, S.K. Warfield, The anatomy and art of writing a successful grant application: A practical step-by-step approach. Pediatr. Radiol. 44 (12), 1512–1517 (2014)

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J.C. Liu, M.A. Pynnonen, M. St John, E.L. Rosenthal, M.E. Couch, C.E. Schmalbach, Grant-writing pearls and pitfalls. Otolaryngol. Neck. Surg. 154 (2), 226–232 (2016)

R.J. Santen, E.J. Barrett, H.M. Siragy, L.S. Farhi, L. Fishbein, R.M. Carey, The jewel in the crown: Specific aims section of investigator-initiated grant proposals. J. Endocr. Soc. 1 (9), 1194–1202 (2017)

O.J. Arthurs, Think it through first: Questions to consider in writing a successful grant application. Pediatr. Radiol. 44 (12), 1507–1511 (2014)

M. Monavarian, Basics of scientific and technical writing. MRS Bull. 46 (3), 284–286 (2021)

Additional Resources

https://grants.nih.gov

https://grants.nih.gov/grants/oer.htm

https://www.ninr.nih.gov

https://www.niaid.nih.gov

http://www.grantcentral.com

http://www.saem.org/research

http://www.cfda.gov

http://www.ahrq.gov

http://www.nsf/gov

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Tabatabaei, F., Tayebi, L. (2022). Writing a Research Proposal. In: Research Methods in Dentistry. Springer, Cham. https://doi.org/10.1007/978-3-030-98028-3_4

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aims and objectives – what’s the difference?

You’re ready, you’re aimed, and now you have to fire off the objectives. But you’re a bit confused. What”s the difference between the two?

An aims-objectives confusion might arise when you are writing thesis proposal and the introductory thesis chapter. It’s always an issue in research bids. The what’s-the-difference question can have you going around in ever smaller unproductive circles if you can’t figure out a way to differentiate between the two things. And the difference is something I’ve recently been asked about, so I’ve decided to post something of an answer.

Dictionaries are only vaguely helpful when thinking about aims and objectives. My desk dictionary says that an aim is to do with giving direction. An aim is “something intended or desired to be obtained by one’s efforts”. On the other hand an objective is to do with achieving an object, it’s about actions, “pertaining to that whose delineation is known”. Now who actually speaks like this? The fact that these definitions are offered in this very formal language doesn’t help clarify matters. But, once past the antiquated expression, you might discern that the difference between the two is somehow related to a hope or ambition (aim) versus a material action (objective). Or we might say – and it is what is commonly said about aims and objectives – the aim is the what of the research, and the objective is the how .

So taking this what-how as a kind of loose and sloppy differentiation between the two, the rough rule of thumb with aims and objectives is generally that:

(1) The aim is about what you hope to do, your overall intention in the project. It signals what and/or where you aspire to be by the end. It’s what you want to know. It is the point of doing the research. An aim is therefore generally broad. It is ambitious, but not beyond possibility.

The convention is that an aim is usually written using an infinitive verb – that is, it’s a to + action . So aims often start something like.. My aim in this project is … to map, to develop, to design, to track, to generate, to theorise, to build … Sometimes in the humanities and social sciences we have aims which attempt to acknowledge the inevitable partiality of what we do, so we aim ‘to investigate, to understand, and to explore… ‘ But lots of project reviewers and supervisors prefer to see something less tentative than this – they want something much less ambivalent, something more like to synthesise, to catalogue, to challenge, to critically interrogate ….

(2) The objectives , and there are usually more than one, are the specific steps you will take to achieve your aim. This is where you make the project tangible by saying how you are going to go about it.

Objectives are often expressed through active sentences. So, objectives often start something like In order to achieve this aim, I will … collect, construct, produce, test, trial, measure, document, pilot, deconstruct, analyse … Objectives are often presented as a (1) (2) (3) formatted list – this makes visible the sequence of big steps in the project. The list of objectives spells out what you actually and really will do to get to the point of it all.

You have to make the objectives relatively precise . Having a bunch of vague statements isn’t very helpful – so ‘I will investigate’ or ‘I will explore’ for example aren’t particularly useful ways to think about the research objectives. How will you know when an investigation has ended? How will you draw boundaries around an exploration? In thinking about the answer to these questions, you are likely to come up with the actual objectives.

Objectives have to be practical, do-able and achievable . Research reviewers generally look to see if the time and money available for the research will genuinely allow the researcher to achieve their objectives. They also look to see if the objectives are possible, actually research-able.

Because the objectives also act as project milestones , it’s helpful to express them as things that are able to be completed – so for example scoping an archive of materials will have an end point which may then lead on to a next stage/objective. Even if objectives are to occur simultaneously, rather than one after the other, it is important to be clear about what the end point of each step/objective will be, and how it will help achieve the aim.

What not to do

It’s really helpful to think about what can go wrong with aims and objectives. There are some predictable problems that you want to avoid when writing them. These are some common aims-objectives issues:

• There are too many aims. One or two is usually enough. (I might stretch to three for other people’s projects if pushed, but I usually have only one for my own projects.)

• Aims and objectives waffle around, they don’t get to the point and the reader doesn’t have a clue what is actually intended and will be done – aims and objectives need to be concise and economically expressed.

• Aims and objectives don’t connect – the steps that are to be taken don’t match up with the overall intention.

• The aims and the objectives are not differentiated, they are basically the same things but said in different words.

• The objectives are a detailed laundry list rather than a set of stages in the research.

• The objectives don’t stack up with the research methods – in other words they are either not do-able, or what is to be done won’t achieve the desired results.

The final thing to say is that aims and objectives can’t be rushed. Because they generate the research questions and underpin the research design, sorting the aims and objectives are a crucial early stage in planning a research project. Aims and objectives are a foundation on which the entire project is constructed, so they need to be sturdy and durable.

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About pat thomson

100 responses to aims and objectives – what’s the difference.

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I agree with you about the nature of the difference between aims and objectives and also about the fact that dictionaries are frustratingly vague about it.

I also agree that it is very helpful if you can match aims and objectives.

In research-grant writing I suggest that the matching can be done by stating the aims as things that we need to know. Then the objectives can be stated as the phases of the research project that will tell us the things we need to know. I recommend that aims and objectives are matched, that there are about four of each and that the y are presented in the same order.

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This is the best explanation so far that I have seen on the net

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I agree with Ruzivo. Excellent explanation. God Bless you Pat for clearing all our doubts. Its like having my glass window polished and is sparkling.

appreciated reading this too.

Hi Pat, Is there much of a difference between aims and hypothesis? Is it just a difference in phrasing and presenting the intention of the thesis?? Thanks.

Yes a lot of difference. A hypothesis can signal a particulate stance on knowledge, and/ or a particular research design. With a hypothesis you set out to test, answer yes/no or prove something. Most often used in RCTs or lab based research or other experimental work.

I’m looking for literature (books or scientific papers) where we can discuss how to properly construct the aim and objective, perhaps his epistemology. Thus, having better foundation, not just different opinions.

I would greatly appreciate your guidance.

Pat, Thanks very much for your blog. It contains a lot of very helpful information.

I am just starting out on my PhD and was interested to read your definitions of Aims and Objectives.

I was actually quite surprised to read that the objectives seem to present a high level plan rather than a set of goals as is the common usage.

You have said “This is where you make the project tangible by saying how you are going to go about it” whereas a common usage might be more like “something that one’s efforts or actions are intended to attain or accomplish” ( http://dictionary.reference.com/browse/objective ).

This info will help me write my thesis…. even if it is non-intuitive!

Like Andrew, I work with people who are writing grant applications. Two pet peeves that I would add to your “What not to do” list are:

1. There is no aim at all. This can take two forms. The most common is to have aims, but fail to express them clearly and succinctly up front. They are buried on page two, page five, page 23 and page 41. The less common problem is where there is no aim at all. That is, the whole project description is so vague, or so dense, that there doesn’t seem to be any point at all. This generally occurs in first drafts, or where there have been many, many drafts, with different ideas introduced in each iteration.

2. There are additional ‘bonus’ aims as little ‘easter eggs’ for the reader to find on their journey through your project description. I see this a lot. Three or four aims are expressed, clearly and succinctly, at the start of the project description. Then, on page five, I find “…with the aim of…”. On page eight, there is “Our overall aim is to…”. These bonus aims often don’t match at all with the PR aims on the front page. Once they have been dug out and dusted off, they often provide a much clearer picture of what the investigators are trying to do.

I share your peeves. I think (pure supposition on the basis of no data!) that both these faults are a result of the “start writing and hope that a useful document will emerge from the forest of words” approach to writing. I used to encourage academics to take this approach simply because it’s so hard to get them to start writing a grant application. Now I think that it has the drawback that it produces a kind of ‘learned helplessness’ in which the writer surrenders the responsibility for producing a good document to a reviewer.

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I am currently going through the ‘get them started at all costs’ stage. https://theresearchwhisperer.wordpress.com/2015/11/03/grant-camp/ Sometimes I feel like I am a helplessness teacher.

Excellent post. Very helpful and one I will certainly pass on to my students.

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the article was pretty informative, could you please shed some light over the difference between research objectives and research questions. thank you.

Thanks for this article! It was very clear and helpful 🙂

Your article makes the all too common mistake of confusing objectives with activities.

Objectives should be expressed as noun clauses, for example, a design, a breadboard prototype, a literature review, a performance improvement. These can be concrete or abstract nouns. Either was they must be SMART, specific and measurable, so it is possible to evaluate if, and to what extent, the objective has been achieved.

Having analysed a project and identified the objectives one can then consider the activities required to realise these objective, activities expressed as verb clauses. Activities take time and can be scheduled using critical path analysis.

We’ll have to agree to disagree on that. Research projects don’t always produce breadboards and objectives are usually expressed as “To” do something ie to produce a breadboard. I think you’ve conflated an objective and an outcome or product.

A few questions:

1. Could you clarify if this applies equally to writing a thesis? Or is this advice primarily for grant writing?

2. How do the ‘Aims and Objectives’ differ from the ‘Research Questions’ in a thesis? How to avoid “basically the same things but said in different words.” if including both sections in your thesis?

3. How to accommodate for significant shifts over the life of PhD? What if the initial Aims and Objectives are not what the thesis is about at all the moment? Should they re-written as though the original Aims and Objectives never existed? Or should this section discuss the shift in aims and objectives?

By my experience with undergraduates whose English is not native, I have worked out an easy way of understanding and formulating the aim (I give same meaning to the “General Objective”) and Objectives( or Specific Objectives) of any project. Rewrite the topic of the research with “to + verb in infinitive” and you have got the Aim (or General Objective). Example: If the topic is “An Assessment of Capabilities of Rural Dwellers for Adaptation to Climate Change” then the Aim (or General Objective – singular-) is “The Aim of This study is to assess capabilities of rural dwellers for adaptation to climate change”. It is only one!!! once you have an aim you can make it colorful by adding various specification to it like ” in Asia” Accordingly, The aim of this study is to assess the potential capacity of rural dwellers in the dry zone of Sri Lanka to adapt to the impacts of climate change.

Specific objectives (or Objectives). Yes, they are several. Again It is simple;

The Specific objectives of this study are to : You can list numbering…… of course not ten and not one. I advice undergraduates to have 3 or 4 as optimal.

The things you do to achieve above aim list like

Specific objectives Achieving the above aim it is need to reach following specific objectives: 1.To study rural individuals, in the selected region for their social, economic, psychological and technological capacities for adaptation to climate change with emphasis on their indigenous technologies, cultural practices and lifestyles supported to survive through centuries with different climatic conditions; 2.To recommend required policy alternatives and strategies with high level of applicability in adaptation to climate change.

Am I OK? Was it useful?

I appreciate your guidance. My main language is not English. I am doing my final year project report and want to be clear about every single section heading so that I can put the right content inside them. Your description is concise and helpful Thank you!

would i be right to look at the objectives as the parts and the AIM as the whole?

Not really. The aim is longer term, bigger, and might encompass more than this one project… the objectives are immediate and tangible and tied to the research question in hand.

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Aim: a verb

Objective: a noun.

Obviously objectives are the WHAT and aims are the HOW.

I can show you an objective… I can’t show you how I “objective”.

I can show you how to aim… I can’t show you an aim (nope, that’s a “sight”).

Basic grammar. QED.

In a research proposal the writer is basically asked to complete the sentences, My aim is to .. My objectives are therefore to… These are both about doing something. This is the GENRE. It is about writing not grammar. It’s important not to confuse grammar with sense making. Once you can get past the verb or noun category mistake (and of course an aim can be either a noun or a verb) the process of writing aims and objectives can indeed be understood as a what and a how, but this doesn’t capture the broader and narrower focusing that also has to go on.

You see, I agree with Jimmy there…it irks me that I have to tell students to do the opposite to what the words are actually saying. In fact yesterday, I did in fact swap them around when advising a student on their thesis. I’m going to have to get him to change it around now so it’s more conventional, even though it makes no sense.

Hi, I have been reading this blog post a few times and in general I find it very useful and this approach is what I have been using myself – there should be one overall aim for a thesis or a research paper. But in line with some of the previour commentors I’d really fove to know how to research questions come in? Is it sth like the aim taken into smaller and manageable pieces?

Reblogged this on Anthropology Musings of an anthro-tragic and commented: A clear and concise explanation – it’s certainly helped me overcome hurdles in my proposal.

This is more than enough i found it useful in my mini-proposal

hello, can two or three hypothesis investigate one research question?

I heistate to answer this and I hope someone else can. I don’t use hypotheses at all. My hunch is that the answer is usually no, you have a single hypothesis.

From my point of view hypothesis should apear in any research work; sometimes people don’t uses because they don’t know much about what he/she wants to study. That is, the researcher write a hypothesis that don’t need to be tested, because everybody knows the answer. A well designed hypothesis can truly guide not only the researcher but also the reader.

Is there any word count or proportion of the aim and the objective parts ? Coz I’m now writing a dissertation that about 12000 words long. So are there any suggestion?

Thanks a lot! Cherry

Most theses are between 80-100 k and each chapter between 8-10 k. So your aims and objectives will form part of one of the beginning chapters, possibly the first. You’ll also have other stuff to put in the same chapter like the rationale.

Hi Pat, you said “The final thing to say is that aims and objectives can’t be rushed. Because they generate the research questions…” Now I used to think that it’s the reverse, that RQs generate A&Os.

Hey Its really cool I am starting PhD now . I have my presentation also. What have I understood regarding aim and objective that what and why actually I want to do this project explaining by small abstract followed through in objective how I am going to achieve this with bullet points esp.. materials and methods. Is it right . Can you please suggest..

Hi Pat, Thanks for your informative post. Much appreciated. Just starting my MBA dissertation proposal, so thanks for the clarity. Regards Catherine

Nice concept

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Thank you very much Pat. This was really helpful, until I read this I always thought they were the same. I guess now I can do my assignment with more facts. Thank you very much.

I’m also writing my research proposal and I need to have the finitions clear.

research praposal is my assiment topic.. and there is no knowledge and words which i wrote it in my assiment……..

Thanks for the credible explanation you’v given above.

This is a very helpful peace of information

Dear Pat, Thank you for your outstanding explanation of the aim and the objectives of a research project and the difference between them. I kindly would like you to elaborate on how to write “Research Problem Statement” and its relationship with the aim and the objectives. Thank you, in advance, for sharing your knowledge! Mok

Thank you for this article, which has been very helpful. I have written my aims and objectives accordingly and have cited this page in my master thesis as reference. However I wanted to add that someone told me to be careful not to mix up objectives with research objectives as both are different. Research objectives being used interchangeably with the term research questions. I find this all very confusing to be honest but have decided to stick to your explanation for now on. Thank you

Explanation is clear and helpful

Thank you. It is very helpful so I can start doing the reports for projects. 🙂

Thanks a lot for the differentiation.

Thank you for a good understanding of the two.

Great tips! I work with university research faculty on grant writing and development – I love using this as a reference when I’m editing! Thanks!

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Really useful definition! Thanks very much for your time-generosity in sharing it. Helped no end with an art-commission proposal I was writing.

Best wishes Annabel Tilley Co-Author – What they didn’t teach you in art school (Octopus Books, 2016)

thank you. very helpful

Thank you. Immensely helpful and clear.

It has been extremely helpful for my work. Thank you!

Thank you for feeding me with clear understanding of this two words. I was critically comfused about the them, but now I am distinctly satisfied with the meanings. I am truly gratified to your perfect articulation God bless you.

I am SHS student in my final year,my name is call Raymond, my understanding is that,aim is what you are willing to do in a near by future whiles objective is the measures you won’t to lay down to guide you to achieve your aim.

Well articulated.

Fantastic and detailed enough. Thank you, Pat.

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Fantastic explanation, thanks for that!

Could you also recommend a reliable article/post on methodologies for data collection? That would be much appreciated. Thank you.

The difference between aim and objective explanation, succinct and very helpful. Thanks.

Nice one. I am very grateful. Thanks

Thank you for your outstanding explanation of the aim and the objectives, very informative and up to the point of query

Hi, Patt. Thank you so much for the post. It is really helpful. I have a question. Many professors use the word “purpose”. Is it “purpose” the same thing as “aim”? Thanks a lot Joao Paulo

That’s probably what they mean, but it might be a bit more philosophical. What’s the research for?

Psychoacoustics. In my report I used “Aim” and “Purpose” and they did not complying about. I think sometimes people use “Goal” instead “Aim”. Probably is the same.

Thank you so much for the detail description of Aim and Objective differentiating these two terms had really been so tough. From the defition given now it is quite clear only with the two key words : What=Aim. How=Objective Thanks and regards

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Incredibly helpful…… thank you.

This is wonderful. Giving more insight into aim and objectives.

Thanks a lot – hope I will finally complete my thesis proposal…

Thank you. Your explanation was very helpful!

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This has been very helpful as I sit and complete an adventurer’s expedition grant. Thankyou!

Really helpful and easy to understand. Thanks a lot.

Thank you Pat Really you release my confusion

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Hi Pat Thanks. It’s quite useful in relation to my situation. I was confused and struggled to write the aim and objectives in my PhD research proposal. So is the general objective of a project is similar to the aim?

Best wishes!

The objectives is specific, what you will do. The aim is broader.

Reblogged this on The Academic Triangle and commented: An old post but still very relevant. A lot of students I work with still struggle with the difference!

1. If the objectives are the steps one should do to achieve the aim then what are the tasks? To my knowledge tasks are the steps to achieve the objectives. 2. If mapping is to be done between objectives and the aim then all objectives will be mapped to one same aim. While tasks can be mapped to several objectives. 3. Can we use main objective and specific objectives instead of aim and objectives? 4. Can we have a concrete example showing aim, objectives and tasks.

This post and the other one about chapter introductions and conclusions proved very helpful to me, as a master student about to write my research proposal. I had serious difficulties in moving from aim to objectives in my research proposal. Having read these posts, I hope to write a convincing proposal and a coherent dissertation. Thank you!!!!!

I am thankful for so an amazing post. It has shed light to the dark area of my understanding about accademic writings..

Can i ask about the objectives for social media arising privacy

A research statement or question is also the aim of the research project. The objectives of the research develop from the aim of the research project. It is the order wherein it contains the steps on how to accomplish the aim of the research. The objective is commonly written in short phrases either in numbering or bullet points.

Hi Pat, The way you have explained the two different aspects of research is so simple and easily understandable! Just to say like many others I am also benefited from your blog. I am confused, can you please explain little about does there any difference between objectives and research question

Excellent clarification! Infact am excited

Thank so much with this helpful article

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A Complete Guide to Write Research Aims and Objectives

The importance of making a good quality aim and objectives of a research is paramount in the success of the research.

In this post, you will learn:

• What is research aim?
• What are research objectives?
• How to differentiate between research aim and research objective
• Examples of research aims and objectives
• Key points to remember while writing research aim and objectives
• Do’s and Don’ts

What Is Research Aim?

The research aim is the primary focus of the research and determines what the research serves to do. It defines the purpose of the research and tells the audience what the research aims to achieve.

Because research aims are so important for the study, a sun heading in the introductory chapter is usually dedicated to them. They are written in a paragraph form and define the main purpose of conducting the research on a topic.

Example of a good quality research aim

Research about the effects of climate change on the mental health of young adults can be worded as follows:

“The effects of climate change information on the minds of young adults are under researched. This research aims to find the effects that climate change information has on the mental health of young adults. By studying the effects of the intensity and frequency of the consumption of climate change news and forecasts among young adults, this study aims to see how climate change information is influencing their mental health.”

The above research aim is focused and clear and presents the reader with a clear understanding of the purpose of the research.

What Is Research Objective?

Research aims are related to research objectives. The research aim determines the overall purpose of the study, and the objectives determine in what ways that purpose will be achieved. The purpose of the research aim is separated into subsections. However, If any you need to order IT Research Paper help services then you have to take a survey on the net. These subsections are smaller steps that define the objectives of the research.

Research objectives are usually written in the form of a list. These small bits of steps can be checked off as the research progresses. They are written in chronological order, starting with the first objective that needs to be achieved and ending with the final one.

Example of research objectives

Taking the example of the research aim above, we can divide it into smaller sections to create specific aims of the research.

• Understand the concepts of climate change and mental health
• Understand the relationship between climate change and mental health
• Determine the frequency and intensity of climate change news consumption among young adults
• Determine the frequency and intensity of news affects the mental health of young adults
• Develop recommendations for clinical practice in the field

From this example, you can see how the research aim was broken down into smaller, specific objectives that were then listed down.

Differentiate Research Between Aims & Objectives

Although the two concepts are related, they are not the same. The differences between research aim and research objectives are:

• The way they are worded are different: Research aim is worded in a wide scoped way, while research objectives are worded as specific, narrowed down tasks.
• The focus of the two are different: research aim focuses on the overall purpose while research objectives focus on how to achieve that purpose.
• The purpose of the two are different: research aims are concerned with the overall findings of a research, which are long-term, while research objectives serve to define the short term aims of the research.
• The way they are presented are different: research aims are written in a small paragraph form while the objectives are written in the form of a list.

3 Key Points To Remember While Drafting Research Aim

The ways of writing a research aim varies with the researcher, but there are certain points to keep in mind to write a good quality research aim:

1. Answer the “why” question of the research: A research aim needs to provide an answer for why the study is being conducted. It needs to describe, in a small sentence or phares, why the research is important to conduct.

Taking the example of the research aim above, we can see that it answers the why question:

“The effects of climate change information on the minds of young adults are under researched”.

2. Answer the “what” question of the research: this is the main purpose of the research aim, as it signifies the main aim of the research.

From the example above, the “what” question is answered as follows:

“This research aims to find the effects that climate change information has on the mental health of young adults.”

3. Lastly, the research aim needs to answer the “how” question. In a simple sentence or a few phrases, it should outline the main way in which you are planning to achieve the aim.

From the example above, the “how” question is answered as follows:

“By studying the effects of the intensity and frequency of the consumption of climate change news and forecasts among young adults, this study aims to see how climate change information is influencing their mental health.”

Checklist of research aim:

• Tells the purpose of research
• Tells why the research is important
• Tells how the aim will be achieved
• Is clear and concise

5 Key Points To Remember While Drafting Research Objective

An easy way to determine the quality of your research objectives is to apply the SMART method to them:

• You need to make sure that the objectives are worded as specific tasks you need to achieve. They should not be vague.
• You should ensure that the objectives are measurable, meaning that they allow you to see how much of them have been achieved and how much are left to work on.
• The objectives need to be achievable, meaning you should have the resources to work on them.
• They need to be relevant to getting to your research aim.
• They need to be achievable in the time you have available for your research project.

In the example above the objectives follow the above mentioned criteria. While making your own objectives, make sure to evaluate them using the points above to ensure your objectives are good quality.

Checklist of research objectives

Do’s and Don’ts of research aims and objectives

What to do and what to avoid in writing aims and objectives

The Takeaway

• The research aim is the primary focus of the research.
• Research aims are related to research objectives
• The objectives determine in what ways that purpose will be achieved.
• Research aim needs to answer the “what”, “why” and “how” questions of the research.
• Research objectives need to be SMART.

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Difference between Aim and Objectives of a Research Study

In research, aim and objective are two important terms that are often used interchangeably. However, there is a fundamental difference between them. Aim refers to the overall goal or purpose of a research study, while objectives are specific statements that describe the steps or actions needed to achieve the aim.

What Is the Aim of a Research?

The aim of a research study is a broad statement that defines the overall purpose of the study. It answers the question of why the study is being conducted and what the researcher hopes to achieve. It provides a general idea of the scope and direction of the research. It also helps to guide the research process and provide a clear focus for the study.

What Are the Objectives of a Research ?

Objectives are specific statements that describe the steps or actions that are needed to achieve the aim of the study. They are more specific and measurable than the aim, and they provide a clear roadmap for the research. Objectives help to clarify the research question, identify the key variables, and outline the research methodology.

Objectives are often used to break down the aim of the research into smaller, more manageable tasks. They help to provide structure and direction to the research and ensure that the researcher stays on track. They are often S pecific, M easurable, A chievable, R elevant, and T ime-bound (acronymed as SMART). This means that they should be clear and concise, include metrics to measure progress and success, be achievable within the timeframe of the research, be relevant to the overall aim of the study, and have a deadline for completion.

To better understand the difference between aim and objectives, here are some examples.

Aim: To investigate the relationship between physical activity and mental health.

Objectives:

• To review the existing literature on the relationship between physical activity and mental health.
• To collect data on the physical activity levels and mental health of a sample population.
• To analyze the data to determine the relationship between physical activity and mental health.
• To draw conclusions and make recommendations based on the findings of the study.

In this example, the aim is to investigate the relationship between physical activity and mental health. The objectives break down the aim into specific tasks, such as reviewing the literature, collecting data, analyzing the data, and drawing conclusions.

Aim: To evaluate the effectiveness of a new teaching method for improving student performance in mathematics.

• To identify the key components of the new teaching method.
• To implement the new teaching method in a sample of classrooms.
• To collect data on the performance of students in the sample classrooms.
• To analyze the data to determine the effectiveness of the new teaching method.
• To make recommendations for the implementation of the new teaching method.

In this example, the aim is to evaluate the effectiveness of a new teaching method for improving student performance in mathematics. The objectives break down the aim into specific tasks, such as identifying the key components of the new teaching method, implementing the method in classrooms, collecting data, analyzing the data, and making recommendations.

In conclusion, aim and objective are two important terms in research. The aim is the overall goal or purpose of the study, while objectives are specific statements that describe the steps or actions needed to achieve the aim. Objectives provide a clear roadmap for the research, help to clarify the research question, and ensure that the researcher stays on track. When writing a research paper, it is important to clearly define the aim and objectives of the study to provide a clear focus and direction for the research.

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What (Exactly) Is A Research Proposal?

A simple explainer with examples + free template.

By: Derek Jansen (MBA) | Reviewed By: Dr Eunice Rautenbach | June 2020 (Updated April 2023)

Whether you’re nearing the end of your degree and your dissertation is on the horizon, or you’re planning to apply for a PhD program, chances are you’ll need to craft a convincing research proposal . If you’re on this page, you’re probably unsure exactly what the research proposal is all about. Well, you’ve come to the right place.

Overview: Research Proposal Basics

• What a research proposal is
• What a research proposal needs to cover
• How to structure your research proposal
• Example /sample proposals
• Proposal writing FAQs
• Key takeaways & additional resources

What is a research proposal?

Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how  you plan to investigate it (your methodology). 

The purpose of the research proposal (its job, so to speak) is to convince  your research supervisor, committee or university that your research is  suitable  (for the requirements of the degree program) and  manageable  (given the time and resource constraints you will face). 

The most important word here is “ convince ” – in other words, your research proposal needs to  sell  your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news). 

What goes into a research proposal?

A good dissertation or thesis proposal needs to cover the “ what “, “ why ” and” how ” of the proposed study. Let’s look at each of these attributes in a little more detail:

Your proposal needs to clearly articulate your research topic . This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example of a well-articulated research topic:

An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context

As you can see, this topic is extremely clear. From this one line we can see exactly:

• What’s being investigated – factors that make people promote or advocate for a brand of a specific makeup brand
• Who it involves – female Gen-Y consumers
• In what context – the United Kingdom

So, make sure that your research proposal provides a detailed explanation of your research topic . If possible, also briefly outline your research aims and objectives , and perhaps even your research questions (although in some cases you’ll only develop these at a later stage). Needless to say, don’t start writing your proposal until you have a clear topic in mind , or you’ll end up waffling and your research proposal will suffer as a result of this.

Need a helping hand?

As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it  unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.

But,  originality  alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is  important . In other words, what value will it add to the world if you achieve your research aims?

As an example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.

So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch  our video covering how to find a research topic .

It’s all good and well to have a great topic that’s original and valuable, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:

• How will you actually undertake your research (i.e., your methodology)?
• Is your research methodology appropriate given your research aims?
• Is your approach manageable given your constraints (time, money, etc.)?

While it’s generally not expected that you’ll have a fully fleshed-out methodology at the proposal stage, you’ll likely still need to provide a high-level overview of your research methodology . Here are some important questions you’ll need to address in your research proposal:

• Will you take a qualitative , quantitative or mixed -method approach?
• What sampling strategy will you adopt?
• How will you collect your data (e.g., interviews, surveys, etc)?
• How will you analyse your data (e.g., descriptive and inferential statistics , content analysis, discourse analysis, etc, .)?
• What potential limitations will your methodology carry?

So, be sure to give some thought to the practicalities of your research and have at least a basic methodological plan before you start writing up your proposal. If this all sounds rather intimidating, the video below provides a good introduction to research methodology and the key choices you’ll need to make.

How To Structure A Research Proposal

Now that we’ve covered the key points that need to be addressed in a proposal, you may be wondering, “ But how is a research proposal structured? “.

While the exact structure and format required for a research proposal differs from university to university, there are four “essential ingredients” that commonly make up the structure of a research proposal:

• A rich introduction and background to the proposed research
• An initial literature review covering the existing research
• An overview of the proposed research methodology
• A discussion regarding the practicalities (project plans, timelines, etc.)

In the video below, we unpack each of these four sections, step by step.

Research Proposal Examples/Samples

In the video below, we provide a detailed walkthrough of two successful research proposals (Master’s and PhD-level), as well as our popular free proposal template.

Proposal Writing FAQs

How long should a research proposal be.

This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.

As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words, while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words. In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.

The takeaway – be sure to check with your institution before you start writing.

How do I choose a topic for my research proposal?

Finding a good research topic is a process that involves multiple steps. We cover the topic ideation process in this video post.

How do I write a literature review for my proposal?

While you typically won’t need a comprehensive literature review at the proposal stage, you still need to demonstrate that you’re familiar with the key literature and are able to synthesise it. We explain the literature review process here.

How do I create a timeline and budget for my proposal?

We explain how to craft a project plan/timeline and budget in Research Proposal Bootcamp .

Which referencing format should I use in my research proposal?

The expectations and requirements regarding formatting and referencing vary from institution to institution. Therefore, you’ll need to check this information with your university.

What common proposal writing mistakes do I need to look out for?

We’ve create a video post about some of the most common mistakes students make when writing a proposal – you can access that here . If you’re short on time, here’s a quick summary:

• The research topic is too broad (or just poorly articulated).
• The research aims, objectives and questions don’t align.
• The research topic is not well justified.
• The study has a weak theoretical foundation.
• The research design is not well articulated well enough.
• Poor writing and sloppy presentation.
• Poor project planning and risk management.
• Not following the university’s specific criteria.

Key Takeaways & Additional Resources

As you write up your research proposal, remember the all-important core purpose:  to convince . Your research proposal needs to sell your study in terms of suitability and viability. So, focus on crafting a convincing narrative to ensure a strong proposal.

At the same time, pay close attention to your university’s requirements. While we’ve covered the essentials here, every institution has its own set of expectations and it’s essential that you follow these to maximise your chances of approval.

By the way, we’ve got plenty more resources to help you fast-track your research proposal. Here are some of our most popular resources to get you started:

• Proposal Writing 101 : A Introductory Webinar
• Research Proposal Bootcamp : The Ultimate Online Course
• Template : A basic template to help you craft your proposal

If you’re looking for 1-on-1 support with your research proposal, be sure to check out our private coaching service , where we hold your hand through the proposal development process (and the entire research journey), step by step.

Psst… there’s more!

This post is an extract from our bestselling Udemy Course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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51 Comments

I truly enjoyed this video, as it was eye-opening to what I have to do in the preparation of preparing a Research proposal.

I would be interested in getting some coaching.

I real appreciate on your elaboration on how to develop research proposal,the video explains each steps clearly.

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Bundle of thanks to you for the research proposal guide it was really good and useful if it is possible please send me the sample of research proposal

You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/

Cheruiyot Moses Kipyegon

Thanks alot. It was an eye opener that came timely enough before my imminent proposal defense. Thanks, again

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Thank you. This is a great insight. I am a student preparing for a PhD program. I am requested to write my Research Proposal as part of what I am required to submit before my unconditional admission. I am grateful having listened to this video which will go a long way in helping me to actually choose a topic of interest and not just any topic as well as to narrow down the topic and be specific about it. I indeed need more of this especially as am trying to choose a topic suitable for a DBA am about embarking on. Thank you once more. The video is indeed helpful.

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Hi. For my MSc medical education research, please evaluate this topic for me: Training Needs Assessment of Faculty in Medical Training Institutions in Kericho and Bomet Counties

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I need any research proposal

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thank you for the video but i need a written example

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How to Write the Dissertation Aims and Objectives – Guide & Examples

Published by Grace Graffin at January 27th, 2023 , Revised On October 9, 2023

Aims and objectives are among the essential aspects of a dissertation. If you write aims and objectives effectively, they can act as a foundation to give your research clarity and focus.

This article will provide you with all the necessary information regarding aims and objectives, their differences, writing tips , and the common mistakes you should avoid while writing them.

The aim is often a single sentence or a short paragraph that describes your dissertation’s main goal and intent. It tells what you hope to achieve at the end. You should write the aim so that it becomes identifiable when it is achieved with the completion of your dissertation .

The aim is written in a subsection of the introduction to clarify the overall purpose of the dissertation .

Example: It is often observed that employees in culturally diverse workplaces struggle to work effectively in a team. A probable cause of this issue is bullying at the workplace. This research investigates the impact of bullying on employee job satisfaction at culturally diverse workplaces and the resulting loss of employee productivity. This research will use surveys and case study analysis to analyze the impact of bullying on employees.

The objectives in a dissertation describe the ways through which you intend to achieve the research aim. They are specific statements that break down the aim into several smaller key sections of the overall research. Suitable objectives can help you stay focused and conduct research in the direction of your aim.

The number of objectives should be realistic; usually, between three to six, and each one should be possible to achieve. The following example shows the objectives for the previously-mentioned dissertation aim.

1. identification of the behaviors that are considered as bullying 2. exploring the factors that cause bullying at a culturally diverse workplace 3. analyzing the relationship between bullying and job satisfaction of employees 4. providing suitable recommendations on minimizing the bullying at the workplace

The objectives of a dissertation should be SMART.

• Specific: should be precise, focused, and well-defined
• Measurable: the progress should be measurable, and you should be able to determine when you have achieved an objective.
• Achievable: you should be able to carry out the required action within your available resources
• Relevant: should be related to the dissertation aim
• Time-bound: should be possible within the available time

Differences between aims and objectives

Aims and objectives are often mixed, but there are clear differences between them.

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How to write aims and objectives?

There is no particular way or standard to write the aims and objectives. Different researchers have different writing styles, and often it can be influenced by your research supervisor. However, you should follow certain basic principles while writing aims and objectives in a dissertation.

Writing the aim statement

The aim statement should cover the following essential elements.

• Why is the research necessary? (covers the underlying problem on which the study is to be conducted)
• What is the research about? (description of the research title)
• How are you going to conduct it? (a brief statement of intended research methods)

An appropriate aim clearly defines the research purpose without confusing the reader. If you struggle to explain your research and its importance in simpler terms, you should consider refining your research to clarify it further.

Writing objectives

The objectives describe how you would achieve your research aim. You can do this through the following steps,

• The first one to two objectives can be applied to the literature review . (Verbs to be used: investigate, examine, study)
• One objective can be applied to the methodology portion. (Verbs to be used: collect, select, demonstrate, estimate)
• Two to three objectives can cover the critical evaluation or discussion chapters (Verbs to be used: analyze, compare, evaluate)
• The final objective will cover the conclusion or recommendation portion. (Verbs to be used: conclude, recommend)

Instead of writing like a paragraph, the objectives should be written as a numbered list to give them more clarity.

How many aims and objectives should be there?

It depends upon the topic of your research and mainly upon your supervisor’s requirements. Generally, a dissertation has a single broad statement as the research aim. However, it is acceptable to include a main aim along with two to three subsidiary aims.

Similarly, the number of objectives should be realistic and sufficient to measure the progress regarding the achievement of the research aim. Their number can generally vary from three to six depending upon the aim.

Common mistakes to avoid while writing research aims and objectives

• Writing a broad research aim

Writing a broad research aim is a common mistake, and it often becomes difficult to achieve. It may create a problem when you are asked to prove how you have achieved your aims during your  viva defense . It would be best to narrow your study to a specific area in the early stages of the dissertation.

• Formulating overlapping research objectives

The objectives should be written such that they are measurable and distinct from each other. If they overlap, it makes it difficult to structure your dissertation properly in specific chapters.

• Setting unrealistic aims

Students often get over-ambitious while describing the research aim and face problems afterward in achieving those aims. You should avoid this mistake and be realistic about what you can achieve in the available time and resources.

Aims and objectives are the sections that require significant time and attention to avoid future hassles while conducting research and writing your dissertation.

Frequently Asked Questions

How to set dissertation aims and objectives.

To set dissertation aims and objectives, define your research goals clearly. Aims state what you want to achieve, while objectives outline specific, measurable steps to reach those goals. Ensure they align with your research question and contribute to your study’s significance.

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• v.62(5); Sep-Oct 2017

Summary and Synthesis: How to Present a Research Proposal

Maninder singh setia.

From the MGM Institute of Health Sciences, Navi Mumbai, Maharashtra, India

Saumya Panda

1 Department of Dermatology, KPC Medical College, Kolkata, West Bengal, India

This concluding module attempts to synthesize the key learning points discussed during the course of the previous ten sets of modules on methodology and biostatistics. The objective of this module is to discuss how to present a model research proposal, based on whatever was discussed in the preceding modules. The lynchpin of a research proposal is the protocol, and the key component of a protocol is the study design. However, one must not neglect the other areas, be it the project summary through which one catches the eyes of the reviewer of the proposal, or the background and the literature review, or the aims and objectives of the study. Two critical areas in the “methods” section that cannot be emphasized more are the sampling strategy and a formal estimation of sample size. Without a legitimate sample size, none of the conclusions based on the statistical analysis would be valid. Finally, the ethical parameters of the study should be well understood by the researchers, and that should get reflected in the proposal.

As we reach the end of an exhaustive module encompassing research methods and biostatistics, we need to summarize and synthesize the key learning points, to demonstrate how one may utilize the different sections of the module to undertake research projects of different kinds. After all, the practical purpose behind publishing such a module is to facilitate the preparation of high quality research proposals and protocols. This concluding part will make an attempt to provide a window to the different sections of the module, underlining the various aspects of design and analysis needed to formulate protocols applicable to different kinds of clinical research in dermatology.

Components of a Research Proposal

The goal of a research proposal is to present and justify the need to study a research problem and to present the practical ways in which the proposed study should be conducted. A research proposal is generally meant to be presented by an investigator to request an agency or a body to support research work in the form of grants. The vast majority of research proposals, in India, however, are not submitted to agency or body for grants, simply because of the paucity of such agencies, bodies, and research grants. Most are academic research proposals, self-financed, and submitted to scientific and ethics committee of an institution. The parts of a proposal include the title page, abstract/project summary, table of contents, introduction, background and review of literature, and the research protocol.

The title page should contain the personal data pertaining to the investigators, and title of the project, which should be concise and comprehensive at the same time. The table of contents, strictly speaking, is not necessary for short proposals. The introduction includes a statement of the problem, purpose, and significance of the research.

The protocol is the document that specifies the research plan. It is the single most important quality control tool for all aspects of a clinical research. It is the instrument where the researcher explains how data will be collected, including the calculation for estimating sample size, and what outcome variables to measure.

A complete clinical research protocol includes the following:

Study design

• Precise definition of the disease or problem
• Completely defined prespecified primary and secondary outcome measures, including how and when these will be assessed
• Clear description of variables
• Well-defined inclusion and exclusion criteria
• Efficacy and safety parameters
• Whenever applicable, stopping guidelines and parameters of interim analyses
• Sample size calculation
• Randomization details
• Plan of statistical analysis
• Detailed description of interventions
• A chronogram of research flow (Gantt chart)
• Informed consent document
• Clinical research form
• Details of budget; and
• References.

(Modified from: Bagatin et al ., 2013).

Project Summary

The project summary is a brief document that consists of an overview, and discusses the intellectual merits, and broader impacts of the research project. Each of these three sections is required to be present and must be clearly defined. The project summary is one of the most important parts of the proposal. It is likely the first thing a reviewer will read, and is the investigators’ best chance to grab their interest, and convince them of the importance, and quality, of their research before they even read the proposal. Though it is the first proposal element in order, many applicants prefer to write the project summary last, after writing the protocol. This allows the writer to better avoid any inconsistencies between the two.

The overview specifies the research goal and it should demonstrate that this goal fits with the principal investigator's long-term research goals. It should specify the proposed research approach and the educational goal of the research project.

The intellectual merits (the contribution your research will make to your field) should specify the current state of knowledge in the field, and where it is headed. It should also clarify what your research will add to the state of knowledge in the field. Furthermore, important to state is what your research will do to enhance or enable other researches in the field. Finally, one should answer why your research is important for the advancement of the field.

The broader impacts (the contribution the research will make to the society) should answer the questions on the benefit to the society at large from the research, and the possible applications of the research, and why the general public would care. It should also clarify how the research can benefit the site of research (medical college or university, etc.) and the funding agency.

Background and Review of Literature

This is an important component of the research protocol. The review should discuss all the relevant literature, the method used in the literature, the lacunae in the literature, and justify the proposed research. We have provided a list of the useful databases in the section on systematic reviews and meta-analysis (Setia, 2017). Some of these are PubMed, Cochrane database, EMBASE, and LILACS.

Provide a critical analysis of the literature

The researcher should not provide a descriptive analysis of literature. For instance, the literature reviews should not be a list of one article followed by the next article. It should be a critical analysis of literature.

A study by XXXX et al . found that the prevalence of psoriasis was 20%. It was a hospital-based study conducted in North India. The prevalence was 35% in males and 12% in females.

Another study by YYYYY et al . found that the prevalence of psoriasis was 14%. The study was conducted in a private clinic in North India. The prevalence was 8% in males and 18% in females.

A third study by ZZZZZ et al . found that the prevalence of psoriasis was 5%. This study was a community-based study. The prevalence was 7% in males and 3% in females.

In this type of review, the researcher has described all the studies. However, it is useful to understand the findings of these three studies and summarize them in researcher's own words.

A possible option can be “ The reported prevalence of psoriasis in the Indian population varied from 5% to 20%. In general, it was higher in hospital-based studies and lower in community-based studies. There was no consistent pattern in the prevalence of psoriasis in males and females. Though some studies found the prevalence to be higher in males, others reported that females had a higher prevalence .”

Discuss the limitations and lacunae of these studies

The researcher should discuss the limitations of the studies. These could be the limitations that the authors have presented in the manuscript or the ones that the researcher has identified. Usually, the current research proposal should try to address the limitations of a previous study.

A study by BBBB et al : “ One of the main limitations of our study was the lack of objective criteria for assessing anemia in patients presenting with psoriasis. We classified the patients based on clinical assessment of pallor .”

The present proposal can mention “ Though previous studies have assessed the association between anemia and psoriasis, they have not used any objective criteria (such as hemoglobin or serum ferritin levels). Furthermore, pallor was evaluated by three clinicians; the authors have not described the agreement between these clinicians .”

In the above example, the authors have stated the limitation of their research in the manuscript. However, in the review of literature, the researcher has added another limitation. It is important to convince the reviewers that the researcher has read and understood the literature. It is also important that some or most of these lacunae should be addressed in the present proposal as far as possible.

Justify the present proposal by review

The researcher should adequately justify the present proposal based on the review of literature. The justification should not only be for the research question, but also the methods, study design, variables of interest, study instruments or measurements, and statistical methods of choice. Sometimes, the justification can be purely statistical. For example, all the previous studies have used cross-sectional data or cross-sectional analysis of longitudinal data in their manuscripts. The present proposal will use methods used for longitudinal data analysis. The researcher should justify the benefit of these methods over the previous statistical methods.

In short, the review should not be a “laundry list” of all the articles. The review should be able to convince the reader that the present research is required and it builds on the existing literature (either as a novel research question, new measurement of the outcome, a better study design, or advanced and appropriate statistical methods).

Kindly try to avoid this justification: “ It has not been done in our center .”

Aims and Objectives

The “aim” of the study is an overarching goal of the study. The objectives are measurable and help the researcher achieve the overall aim.

For example, the overall aim of our study is to assess the long-term health of patients of psoriasis.

The specific objectives are:

• To record the changes in Psoriasis Area and Severity Index (PASI) score in patients with psoriasis over a period of 5 years
• To study the side effects of medications in these patients over a period of 5 years.

It is important to clearly state the objectives, since the research proposal should be designed to achieve these objectives.

For example, the methods should describe the following:

• How will the researcher answer the first objective?
• Where will the researcher recruit the study participants (study site and population)?
• Which patients of psoriasis will be recruited (inclusion and exclusion criteria)?
• What will be the design of the study (cohort, etc.)?
• What are all the variables to be measured to achieve the study outcomes (exposure and outcome variables)?
• How will the researcher measure these variables (clinical evaluation, history, serological examination, etc.)?
• How will the researcher record these data (clinical forms, etc.)?
• How will the researcher analyze the data that have been collected?
• Are there any limitations of these methods? If so, what has the researcher done to minimize the limitations?

All the ten modules on research methodology have to be read and grasped to plan and design any kind of research applicable to one's chosen field. However, some key areas have been outlined below with examples to appreciate the same in an easier manner.

The study setting must be specified. This should include both the geographical location and the population from which the study sample would be recruited.

“The study took place at the antiretroviral therapy clinic of Queen Elizabeth Central Hospital in Blantyre, Malawi, from January 2006 to April 2007. Blantyre is the major commercial city of Malawi, with a population of 1,000,000 and an estimated HIV prevalence of 27% in adults in 2004” (Ndekha et al ., 2009).

This is a perfect example of description of a study setting which underscores the importance of planning it in detail a priori .

Study population, sampling strategy, and sample size

Study population has to be clearly and precisely defined. For example, a study on atopic dermatitis may be conducted upon patients defined according to the UK Working Party's modified diagnostic criteria, or the Hanifin and Rajka's criteria, or some other criteria defined by the investigators. However, it should always be prespecified within the protocol.

Similarly, the eligibility criteria of the participants for the study must be explicit. One truism that is frequently forgotten is that the inclusion and exclusion criteria are mutually exclusive, and one is not the negative image of the other. Eligible cases are included according to a set of inclusion criteria, and this is followed by administration of the exclusion criteria. Thus, in fact, they can never be the negative image of each other.

“Eligible participants were all adults aged 18 or over with HIV who met the eligibility criteria for antiretroviral therapy according to the Malawian national HIV treatment guidelines (WHO clinical stage III or IV or any WHO stage with a CD4 count < 250/mm 3 ) and who were starting treatment with a BMI < 18.5. Exclusion criteria were pregnancy and lactation or participation in another supplementary feeding program” (Ndekha et al ., 2009).

To put in perspective the point we made about inclusion and exclusion criteria, in the above example, “age above 18 years” or “CD4 count >250/mm 3 ” cannot be exclusion criteria, as these have already been excluded.

Sampling strategy has been adequately discussed in the Module 5 of the Methodology series (Setia, 2016). A few points are worth repeating:

• The sampling strategy should never be misrepresented. Example: If you have not done random sampling, no big deal. There are other legitimate sampling strategies available for your study. But once you have mentioned “random sampling” in your protocol, you cannot resort to purposive sampling
• Sometimes, the researcher might want to know the characteristics of a certain problem within a specific population, without caring for generalizability of results. In such a scenario, purposive sampling may be resorted to
• Nonprobability sampling methods such as consecutive consenting sampling or any such convenience sampling are perfectly legitimate and easy to do, particularly in case of dissertations where time and resources are limited.

Sample size is one of the most misunderstood, yet fundamentally important, issues among clinicians and has to be addressed once the study objectives have been set and the design has been finalized. Too small a sample means that there would be a failure to detect change following test intervention. A sample larger than necessary may also result in bad quality data. In either case, there would be ethical problems and wastage of resources. The researcher needs just enough samples to draw accurate inferences, which would be adequately powered (Panda, 2015).

Estimation of sample size has been dealt with adequately in the Module 5 biostatistics series (Hazra et al ., 2016), including the different mathematical derivations and the available software. Sample size determination is a statistical exercise based on the probability of errors in testing of hypothesis, power of the sample, and effect size. Although, relatively speaking, these are simple concepts to grasp, a large number of different study designs and analytical methods lead to a bewilderingly large number of formulae for determining sample size. Thus, the software are really handy and are becoming increasingly popular.

The study design defines the objectives and end points of the study, the type and manner of data collection, and the strategy of data analysis (Panda 2015). The different types of clinical studies have been depicted in Figure 1 . The suitability of various study designs vis-à-vis different types of research questions is summarized in Table 1 .

Types of study (Source: Panda, 2015)

Research questions vis-a-vis study designs

In our previous series of ten modules on methodology, we have discussed all these different kinds of studies and more. Some key issues that require reiteration are given below:

• The control of a case–control study and that of a randomized controlled trial is more different from each other than chalk is from cheese. The former is an observational study, while the latter is an interventional one. Every study with a control group is not a case–control study. For a study to be classified as a case–control study, the study should be an observational study and the participants should be recruited based on their outcome status (Setia, 2016). Apparently, this is not so difficult to understand, yet even now we have publications which confuse between the different kinds of controls (Bhanja et al ., 2015)
• Due to the fact that the outcome and exposure are assessed at the same time point in a cross-sectional study, it is pretty difficult, if not impossible, to derive causal relationships from such a study. At most, one may establish statistical association between exposures and outcomes by calculating the odds ratio. However, these associations must not be confused with causation.
• It is generally said that a cohort design may not be efficient for rare outcomes. However, if the rare outcome is common in some exposures, it may be useful to follow a cohort design. For example, melanoma is a rare condition in India. Hence, if we follow individuals to study the incidence of melanoma, it may not be efficient. However, if we know that, in India, acral lentiginous melanoma is the most commonly reported variant, we should follow a cohort of individuals with acral lentiginous and study the incidence of melanoma in this group (Setia, 2016).

Clinical researchers should also be accustomed with observational designs beyond case–control, cohort, and cross-sectional studies. Sometimes, the unit of analysis has to be a group or aggregate rather than the individual. Consider the following example:

The government introduced the supplementation of salt with iodine for about 20 years. However, not all states have used the same level of iodine in salt. Certain hilly states have used higher quantities compared with other states. Incidentally, you read a report that high iodine levels are associated with psoriasis. You are intrigued to find if introduction of iodine has altered the picture of psoriasis in the country. You feel compelled to design a study to answer this question .

It is obvious that here the unit of study cannot be individuals, but a large population distributed in a certain geographical area. This is the domain of ecologic studies. An allied category of observational studies is named “natural experiments,” where the exposure is not assigned by the investigator (as in an interventional study), but through “natural processes.” These may be through changes in the existing regulations or public policies or, may be, through introduction of new laws (Setia, 2017).

Another category of research questions that cannot be satisfactorily captured by all the quantitative methods described earlier, like social stigma experienced by patients or their families with, say, vitiligo, leprosy, or sexually transmitted infections, are best dealt with by qualitative research. As can be seen by the examples given above, this is a type of research which is very relevant to medical research, yet to which the regular medical researcher has got a very poor exposure, if any. We shall encourage interested researchers to take a look at the 10 th Module of the Methodology series that specifically deals with qualitative research (Setia, 2017).

Clinical studies are experiments that are not conducted in laboratories but in controlled real-life settings on human subjects with some disease. Hence, designing a study involves many pragmatic considerations aside pure methodology. Thus, factors to consider when selecting a study design are objectives of the study, time frame, treatment duration, carryover effects, cost and logistics, patient convenience, statistical considerations, sample size, etc. (Panda, 2015).

Certain truisms regarding study designs should always be remembered: a study design has to be tailored to objectives. The same question may be answered by different designs. The optimum design has to be based on workforce, budgetary allocation, infrastructure, and clinical material that may be commanded by the researchers. Finally, no design is perfect, and there is no design to provide a perfect answer to all research questions relevant to a particular problem (Panda, 2015).

Variables of interest and collection of these variables

Data structure depends on the characteristics of the variables [ Figure 2 ]. A variable refers to a particular character on which a set of data are recorded. Data are thus the values of a variable (Hazra et al ., 2016).

Types of data and variables (Source: Panda, 2015)

Quantitative data always have a proportional scale among values, and can be either discrete (e.g., number of moles) or continuous (e.g., age). Qualitative data can be either nominal (e.g., blood groups) or ordinal (e.g., Fitzpatrick's phototypes I-VI). Variables can be binary or dichotomous (male/female) or multinomial or polychotomous (homosexual/bisexual/heterosexual) (Panda, 2015).

Changing data scales is possible so that numerical data may become ordinal and ordinal data may become nominal. This may be done when the researcher is not confident about the accuracy of the measuring instrument, is unconcerned about the loss of fine detail, or where group numbers are not large enough to adequately represent a variable of interest. It may also make clinical interpretation easier (Hazra et al ., 2016).

The variables whose effects are observed on other variables are known as independent variables (e.g., risk factors). The latter kind of variables that change as a result of independent variables are known as dependent variables (i.e., outcome). Confounders are those variables that influence the relation between independent and dependent variables (e.g., the clinical effect of sunscreen used as part of a test intervention regimen in melasma). If the researcher fails to control or eliminate the confounder, it will damage the internal validity of an experiment (Panda, 2015).

Biostatistics begins with descriptive statistics that implies summarizing a collection of data from a sample or population. An excellent overview of descriptive statistics has been given in the Module 1 of the Biostatistics series (Hazra et al ., 2016). We would encourage every researcher to embark on designing and collecting data on their own to go through this particular module to have a clear idea on how to proceed further.

Statistical methods

As briefly discussed earlier, the “methods” section should also include a detailed description of statistical methods. It is best to describe the methods for each objective.

For example: Which statistical methods will the researcher use to study the changes in PASI score over time?

It is important to first identify the nature of the outcome – will it be linear or categorical?

• It may be noticed that the PASI is a score and can range from 0 to 72. The researcher can measure the actual score and assess the changes in score. Thus, the researcher will use methods for statistical analysis of continuous data (such as means, standard deviations, t -test, or linear regressions)
• However, the researcher may choose to cut off the PASI score at 60 (of course, there has to be justification!) and call it severe psoriasis. Thus, the researcher will have an outcome variable with two outcomes (Yes: >60 PASI, and No: <60 PASI). Thus, in this case, the researcher will use methods for statistical analysis of categorical data (proportions, Chi-square test, or logistic regression models).

The statistical methods have been described in detail in the Biostatistics section of the series. The reader is encouraged to read all the sections to understand these methods. However, the key points to remember are:

• Identify the nature of the outcome for each objective
• Describe the statistical methods separately for each objective
• Identify the methods to handle confounding and describe them in the statistical methods
• If the researcher is using advanced statistical methods or specific tools, please provide reference to these methods
• Provide the name of the statistical software (including the version) that will be used for data analysis in the present study
• Do not provide a laundry list of all the statistical methods. It just shows that the researcher has not understood the relevance of statistics in the study design.

Multivariate models

In general, multivariate analyses are used in studies and research proposals. These analyses are useful to adjust for confounding (though these are also useful to test for interaction, we shall discuss confounding in this section). For example, we propose to compare two different types of medications in psoriasis. We have used secondary clinical data for this study. The outcome of interest is PASI score. We have collected data on the type of medication, age, sex, and alcohol use. When we compare the PASI score in these two groups, we will use t -test (if linear comparison) or Chi-square test (if PASI is categorized – as described earlier). However, it is possible that age, sex, and alcohol use may also play a role in the clinical progression of psoriasis (which is measured as PASI score). Thus, the researcher would like to account for differences in these variables in the two groups. This can be done using multivariate analytical methods (such as linear regression for continuous variables and logistic regression for categorical dichotomous variables). This is a type of mathematical model in which we include multiple variables: the main explanatory variable (type of drug in this study) and potential confounders (age, sex, and alcohol use in this study). Thus, the outcome (PASI score) after multivariate analyses will be “adjusted” for age, sex, and alcohol use after multivariate analysis. We would like to encourage the readers to consult a statistician for these methods.

TRIVIA: The singular for “data” is “datum,” just as “stratum” is the singular for “strata.” Thus, “ data were analyzed …,” “ data were collected …,” and “ data have been ….”

Clinical Record Forms

We have discussed designing of questionnaires and clinical record forms (CRFs) in detail in two modules. We shall just highlight the most important aspects in this part. The CRF is an important part of the research protocol. The CRF should include all the variables of interest in the study. Thus, it is important to make a list of all parameters of interest before working on the CRF. This can be done by a thorough review of literature and discussion with experts. Once the questionnaire/CRF has been designed, the researcher should pilot it and change according to the feedback from the participants and one's own experience while administering the questionnaire or recording data in the CRF. The CRF should use coded responses (for close-ended questions), this will help in data entry and analysis. If the researcher has developed a scale, the reliability and validity should be tested (methods have been discussed in earlier sections). The CRF can be paper based or computer based (it will depend on the resources).

It is very important to describe the ethics for the present study. It should not be restricted to “ The study will be evaluated by an Institutional Review Committee …” The researcher should demonstrate that s/he has understood the various ethical issues in the present study. The three core principles for ethics are: autonomy (the participants have a right to decide whether to participate in the study or opt out), beneficence/nonmaleficence (the study should not be harmful to participants and the risk–benefit ratio should be adequately understood and described), and justice (all the risks and benefits of the present study should be equally distributed).

The researcher should try to address these issues in the section of “Ethics.” Currently, the National Institutes of Health has proposed the following seven principles of “Ethics in Clinical Research:” social and clinical value, scientific validity, fair subject selection, favorable risk–benefit ratio, independent review, informed consent, and respect for potential and enrolled subjects. The Indian Council of Medical Research has also published guidelines to conduct biomedical research in India. We strongly encourage the readers to be familiar with these guidelines. Furthermore, the researchers should keep themselves updated with changes in these regulations. If it is a clinical trial, the researcher should also be familiar with Schedule Y and Consent form requirements for these types of clinical trials.

Concluding Remarks

This module has been designed as a comprehensive guide for a dermatologist to enable him/her to embark on the exciting journey of designing studies of almost any kind that can be thought to be of relevance to clinical dermatology. There has been a conscious attempt to customize the discussion on design and analysis keeping not only dermatology, but also Indian conditions in mind. However, the module can be of help to any medical doctor embarking on the path to medical research. As contributors, it is our ardent hope that this module might act as a catalyst of good-quality research in the field of dermatology and beyond in India and elsewhere.

Financial support and sponsorship

Conflicts of interest.

There are no conflicts of interest.

Bibliography

Glasgow School  for Business and Society

The Glasgow School for Business and Society integrates the areas of business, law and social sciences to ensure that they are well placed to meet the needs of business and society. The School has an international outlook and is committed to developing partnerships across the world.

Research Proposal and Dissertation

In addition to the information research skills which you develop as you progress through your course, undergraduate honours students and postgraduate students are required to develop and carry out a small-scale piece of research as part of their degree course. For undergraduate students, the research process starts either in Semester B of L3 or in semester A of L4, depending on how your course is structured. For postgraduate students, this process starts in Semester B of your course.

The research process during your degree has two stages:

• A research methods module, which is assessed through a research proposal (referred to as dissertation proposal in undergraduate Social Sciences courses)
• The dissertation module, which is assessed through the dissertation.

Unlike an essay or report, which evaluates, draws conclusions and makes judgements on the basis of published evidence (ie the literature), a research proposal does not answer a question, but identifies/develops a question for research and explains

• Why it's important to explore the problem
• How the researcher will explore the problem: what research strategy will be used, what type of data will be collected; how data will be analysed.

Once the research proposal has been approved by a supervisor, the researcher gathers primary or secondary data, analyses it and presents the results in the dissertation.

• What topics/issues in your field interest you? Don’t limit yourself to one topic – you may need to consider several issues/topics before you find one that you can do.
• What specific problems around this issue have been identified by researchers or practitioners in the sector/industry?
• Is an under-researched issue identified in the literature?

A research question is not the same as a topic. A research question should be specific and narrowly-focussed on a context such as a type of organisation (SME, third sector organisation, supermarket, national park, etc); a sector (telecommunications, voluntary sector, retail, a social group that meets specific criteria such as demographic, gender or experience; a geographical area). Because a research question is focused on a specific context, the answer to the question is not in the published research literature: the research question you develop will be answered in your dissertation by analysing the data that you collect. The type of data that you collect depends on what you want to find out

• Primary data is information that you gather from your informants (through, for example, survey questionnaires, interviews or focus groups) Most students doing research for a business or social sciences research.
• Secondary data is information that has already been published (eg financial information, information in a database, reports) that has been collected/compiled for a different purpose. Researchers analyse secondary data for a different purpose than it was originally intended.

The type of data you need depends on your research question. Most students doing research for a business or marketing topic are encouraged not to analyse only secondary data, but also to gather and analyse primary data. By contrast, it is quite common for students in finance and finance-related disciplines to develop a research question that requires only secondary analysis (eg of published financial or numerical data). Students studying history often analyse documentary sources (secondary data), while criminology, politics or sociology students may gather primary data from informants, or may analyse secondary data sources.  Media research often involves analysis of media content.

In identifying a research question, access is possibly the most important consideration. In order to answer your research question, you must have access to the primary or secondary data sources that can provide the information you need. You also need to bear in mind that information may be confidential, either for commercial reasons or because of its sensitive nature and so it may not be available to you.

• People in your previous/current jobs?
• Can friends/family help you get access to the people you want to talk to?
• Organisations may be willing to give you access to employees, but they are unlikely to help you if the research does not benefit them in some way.
• If you need secondary data, is the data publicly available?

All research proposals for dissertations have a similar structure, although the terminology relating to sections within the proposal may vary. The word count also varies – check your module handbook for a detailed description of what is required and the word count for each section.

• What research or events demonstrate that this question is important?
• Have recent developments made this question important?
• How is this question important in the research context that you have identified?
• What is the value of doing this research?
• The aim is a clear statement of what you want to find out
• The objectives can be compared to a process – what do you need to find out in order to achieve your aim
• What are the key perspectives/theories/models in the literature that are relevant to your study?
• What gap or underresearched area does your literature review highlight?
• Are you going to analyse primary or secondary data? Why?
• Are you collecting quantitative or qualitative data? Or both? Why?
• How are you going to collect this data?
• If you’re going to collect primary data, what is your sampling strategy?
• How are you going to analyse the data?
• What potential problems or challenges do you anticipate in doing this study?
• Projected time scale (Visually represented – Gantt chart or Excel spreadsheet)
• What has limited the scope of this study?
• What might make it difficult for you to achieve your aim?
• What might go wrong?

The aim of the literature is to identify key theories, models and/or research studies that shape our understanding of the issue. The research proposal is only a preliminary overview of the literature – the word count at this stage is not sufficient for a comprehensive literature review.  You will explore the literature in greater depth in your dissertation.

Your review of the literature should be guided by these questions:

• Are the definitions really different or just expressed in different words?
• What are the shared elements across definitions?
• Where/How are definitions different – in scope/focus?
• How have definitions changed over time - why?
• Which definition is being used for this study?
• What are the points of agreement and difference?
• How strong is the weight of research evidence for a particular perspective?
• How are these perspectives relevant to your research?
• Best practice/strategies
• Challenges to good practice
• Difficulties and barriers to addressing this issue?
• Does the research show a gap/mismatch between organisational/sector policy and practice?
• Is there enough research?
• Are the research findings generalizable to your proposed study?
• Geographical location
• Industry/sector
• Demographic.
• How does the model help us understand how to address issue?
• What are the criticisms and/or limitations of this theory, model or framework?

A dissertation is an extended piece of work (around 10-12,000 words) on a subject related to your degree course. You will normally choose the subject yourself which may develop from a research proposal you have completed earlier.

The dissertation is typically based on original research and demonstrates your expertise on the subject area. Dissertation comes from the Latin word ‘dissertare’ = ‘to debate’. Therefore your dissertation should include an examination of the subject from a number of different viewpoints.

Typically your dissertation should:

• Be a logically organised, critical analysis of a specific topic
• Show critical analysis of current literature on the specific topic
• Include a small-scale investigation to investigate a gap, key issues, themes or questions raised in the literature review
• Critically compare findings/data from primary research with that of existing evidence
• Draw conclusions and make recommendations.

This website contains general information and guidance on dissertation writing. However, always check your module handbook and with your supervisor for specific details.

A dissertation is a detailed report on your research investigation. It focuses on exploration of the particular issue or problem that your initial research proposal identifies as requiring further research. The key differences between the proposal and dissertation are that you will now be putting your proposed research design into practice to collect and then analyse your data.

Typically a dissertation has the following key features:

• Length and structure : 10 – 12,000 words that are logically organised in clearly linked chapters; chapters are arranged thematically in sections [See sample table of contents];
• A clear research aim : The dissertation is developed from, and closely directed by a specific research question and/or aim. The aim should be presented as a clear, straightforward statement of what you want to achieve [See:  How do I write a clear research aim and /or question and objectives for my dissertation?]
• A literature review : A critical review of literature on issues relevant to the research topic. This key stage and chapter should develop a clear discussion of what is known about the research topic in more detail. It includes critical comparison and questioning of key points of view, current thinking, definitions, relevant theories, models and previous research as found in the wider literature. From this literature review, you identify a gap in knowledge, key issues, themes and/or raise questions about your topic which requires the collection of new data to provide answers to these questions and/or fill the research gap.
• Analysis of data collected : You analyse the data you have collected through critical comparison of it with existing data you have reviewed in the literature review that explored definitions, relevant theories, models, major themes/debates and other previous research;
• Conclusions and recommendations : You provide conclusions to your research aim and/or question, key research objectives or hypotheses and make recommendations for future research and practice

Always check with your dissertation supervisor for specific details.

As for the proposal, the dissertation is developed from, and closely directed by a specific research question and/or aim [A clear statement of what you want to find out or achieve]. These may change from your initially proposed aim and/or question. Your research aim and/ or question should clearly and simply express the focus of your inquiry and the key variables you explore. The research question is not the same as a topic. A research question should be specific and narrowly-focussed on a context for example a type of organisation (SME, third sector organisation, supermarket, national park, etc); a sector (telecommunications, voluntary sector, retail); a social group that meets specific criteria such as demographic, gender or experience and/or a particular geographical area).

Because a research question is focussed on a specific context, the answer to the question is not in the published research literature: the research question you develop will be answered by analysing data that you collect.

A research aim and/or question can be built around the following key phrases:

• Aim: To critically explore the extent to which … Question: " To what extent do/does... ...?"
• Aim: To critically explore how X impacts on Y in the context of organisation Z Question: "In what ways/How does/What is the impact of X on organisation/population Y in the context of Z?"
• Aim : To critically analyse the factors that have contributed to the development of X in organisation/population Y Question: "What factors have contributed to the development of X in organisation/population Y?"
• Aim: To critically evaluate the role and impact of X on Y in Z Question: " What is the role and impact of X on Y in Z?"

A dissertation is further directed by having research objectives. These are clear statements that explain how you will meet your research aim and/or address the research question you have established. Objectives can be built using the following wording:

• To critically review X in order to
• To measure X by...
• To evaluate X by...
• To gain insight into X through
• To examine X by...
• To calculate X through the use of...
• To compare X with Y by...
• To assess the impact of X on Y by...
• To interpret X through application of Y...

For many dissertations the objectives correspond to each main chapter or key stage of the research process:

• Literature review: To critically review relevant theoretical and research-based literature in order to evaluate how ...
• Methodology : To adopt a mixed methods research design and undertake interviews with X in order to gain insight into how/why…
• Data analysis : To analyse the data collection through application of X’s theory… through comparison with previous research
• Conclusions and recommendations : To provide recommendations on how X could improve...

The introduction chapter provides the background/bigger picture and rationale to your dissertation. This can be developed in a range of ways:

• It outlines the relevant historical, legal, policy, sectoral and organisational context(s) in which the study is located;
• It explains what the study is about and why the study is important (the rationale) and what factors are driving the study – key changes? What is the research problem to be explored?
• Key terms/variables are broadly defined.
• Links can be made to key debates/perspectives that are relevant to study
• Introduce where the study is conducted, with whom and why: specific sector and organisation, key respondents?
• Narrows down to a clear statement of research aim, objectives and/or research questions that direct your study;
• Provides a summary of the content of the main chapters

The following two samples illustrate how two writers clearly meet these purposes.

Intro example file 1

Intro example file 2

What is a literature review?

The literature review chapter critically reviews key themes/issues relevant to your research topic and study’s aim, drawing on references to academic literature as appropriate. It presents a logical, detailed and coherent picture of what literature tells us about your selected research topic. Specifically it weaves together analysis of some or all of the following, funnelling down from a broad to specific analysis of the issues relevant to your dissertation:

• Compares debates/key perspectives relevant to your study that can assist in analysis of points of view expressed in the data you collect
• Compares definitions of key terms to assist in analysis of how definitions are expressed in your data
• Compares and evaluates models, frameworks and /or theories that may assist in analysing the data you collect
• Builds a picture of previous research through comparison of studies in journal publications: what does this research tell us about:
• Key challenges/problems faced and how other organisations have addressed these?
• The development of innovative approaches/strategies/’best’ practices used successfully in other organisations/sectors?
• The application of a model or framework to guide practice in other organisations/sectors?

Structure of the literature review

• Ensuring clear structure in individual chapters: where and how
• Include an introductory section to the whole chapter: states what the literature review aims to do, and identifies the key themes it explores;
• The chapter is divided up in individual sections that focus on one key theme/issue. Each key theme/issues is identified with clear headings and where necessary subheadings may be used to identify subthemes;
• The theme in each section is clearly introduced: you can briefly comment on relevance of the theme for your study’s aim
• In each section, the review of the literature on the key theme/issue is built up paragraph by paragraph [Please see the downloadable PDF: GUIDANCE NOTES: STRUCTURING YOUR LITERATURE REVIEW CHAPTER]

Guidance Notes

Writing critically in the literature review

Writing critically in the literature review about key debates/points of view

Critical writing can be developed by considering these questions:

• What are the key points of view on my dissertation topic?
• How do these views compare, diverge or conflict? Why?
• Why and/or how are these views relevant to my dissertation?

Writing critically in the literature review about definitions

• What key terms do I need to define?
• How have definitions changed, developed or evolved?
• Why have definitions changed?
• How do definitions conflict?
• What key points do definitions share?
• Are definitions viewed as too narrow; too broad; out of date and/or limited in some other way for my dissertation?
• Which definition is being used for my dissertation – why? Is it the most comprehensive? Most widely applicable?

Writing critically in the literature review about models, frameworks and/or theories

• Who is/are the main proponents of this model?
• What is/are the purpose(s) of this model? How has it developed over time? What are the key stages and structure of the model? How does the model work? What does it seek to explain?
• Why this model is potentially relevant to my dissertation?
• How can the model be used to help understand particular marketing, management, organisational, financial, HR, operational, social, cultural, psychological, economic and political issues? What processes or practices can this model guide/inform – what are its advantages?/ What insights does it provide?
• What are the criticisms and/or limitations /weaknesses of this model? Why?
• What are the possibilities of applying another model which is better? Why is this other model better – more holistic, comprehensive, up-to-date or can be used in combination with another model?

Writing critically in the literature review about research articles from journal publications

• What are the major findings of several research papers about this particular theme/issue?
• How have findings about this theme/issue developed from earlier to more recent research studies?
• How do findings compare, contrast or conflict on specific theme/issue?
• What issue is under-researched?
• What are the strengths and limitations of the research methods used?
• What challenges/problems are identified in studies?
• What examples of best practice/solutions do these studies highlight?
• What lessons could my research, case study organisation learn from these examples of best practice?

How does the literature review chapter link with the methodology?

From a critical review of the literature you identify key issues/themes/gaps/questions that require further investigation through the small-scale research project that you will explain and justify in the methodology. Overall your literature review should inform and direct your methodology in terms of what data you will collect, how you will do so, from where and from whom, allowing you to address the questions the literature raises.

What is a methodology chapter?

In the methodology chapter you are expected to draw on a range of textbooks on research methods to explain and justify all aspects of your chosen research design. The explanations and justifications in each of the following typical sections should continually link to your investigation and generally follow this structure:

• Research philosophy : explain briefly what e.g. interpretive philosophy of research is about and justify why it is most appropriate for meeting your study’s aim
• Research approach : explain briefly what e.g. an abductive approach involves; why was this most appropriate for your study?
• Sample and sampling approach : explain briefly what e.g. purposive sampling is; why is this approach best for your study?
• Choice of methods : explain e.g. what forms of data are collected through qualitative methods; why did a qualitative method provided you with appropriate data to meet your research aim?
• Data collection methods : explain briefly what e.g. a focus group involves; why did a focus group offer the most advantages for your study?
• Data analysis methods : explain what e.g. thematic analysis involves; why was analysing your data in this way the most appropriate choice?
• Ethical considerations : explain main ethical issues your study raised and how you addressed these
• Limitations : explain main limitations of your research design e.g. in relation to sample size and the implications of this for your findings

Please check your dissertation module handbook and with your supervisor for specific guidelines on the content and structure expected for the methodology chapter.

What is included in a findings chapter?

For some dissertations you will be asked to have a stand-alone findings chapter. This chapter focuses on the presentation of your data. This is typically presented in tables, charts and graphs etc., with accompanying concise commentary that describes, compares and contrasts e.g. patterns, trends and statistical results. It is in the next chapter where you use previous research and theory as explored in the literature review, to analyse and interpret these data as presented in the findings chapter.

• extracts/quotations from interviews and focus groups;
• comparative/descriptive statistics from questionnaires that are described and displayed in graphs, pie charts, tables etc.;
• results of different statistical tests or mathematical models/formulae;
• documentary information e.g. extracts of information from companies’ policies, financial reports, audit reports and annual reports; government policy in particular areas;
• extracts from series of newspaper articles reporting on a specific issue.

You do this through comparing your data with previous debates, definitions, theories, models and/or research as reviewed in your literature review chapter

• Which theory or model(s)/frameworks explored in the literature review provides an explanation for my data/ findings? How do my findings for this theme match up or align with the theory’s or model’s explanations? Do my findings point to a limitation of this model or theory?
• For this theme, are my data supported/confirmed by the research studies I discuss in the literature review? In what way?
• What are the similarities between my data/findings and past research findings in relation to this theme?
• Do my data/findings contradict, challenge or conflict with previous research findings? If so in what way? Why?
• Taken together what do my findings contribute to knowledge about/understanding of the research topic?
• What could my findings mean for practice?

(See GUIDANCE NOTES: Using the literature review to analyse your data for further key questions to prompt comparison of your data with previous research)

• Overview of the chapter As with every chapter in a dissertation, provide a brief overview that clearly explains/signposts the focus, content and structure of the chapter. For the analysis chapter in particular, you should identify clearly the main themes that will be addressed, emphasising that you will draw upon previous literature to analyse these themes.
• Profile of case study organisation If your study has been conducted in an organisation you can provide a profile, presented in a table that identifies e.g. its size, geographical location(s), number of employees, market share etc. – you should include profile information that is most relevant to your dissertation topic.
• Profile of interview and/or focus group participants Present in table form key information about your interview participants: age, gender, individual’s position in organisation, make-up of focus group participants etc. - you should include profile information that is most relevant to your dissertation topic.
• Profile of respondents to questionnaire Present in table form key information about who responded to your questionnaire e.g.: how many questionnaires were distributed and to whom; number of returned questionnaires; demographic details relevant to your study,
• Introduce the theme - refer back to literature review, draw on  authors to outline the significance of this theme
• Present/report data: compare and contrast your data in relation to this theme e.g. compare questionnaire respondents’ choices with those of views of interviewees
• Provide analysis of this theme through comparison with previous debates, definitions, theories, models and/or research as reviewed in your literature review chapter.
• Next major theme….

The conclusion chapter is not just a simple summary of all you have covered in the dissertation e.g. “I have looked at literature, then I designed an investigation and I analysed results…” Instead, you should restate, and offer answers to your research aim and/or question, key research objectives or hypotheses e.g. Key issues to emerge from the literature were… From comparing the data interviews with previous research it can be concluded that… Based on your conclusions you should be able to make recommendations for:

• Further research issues that a future investigation could explore
• Enhancement/improvement/development of particular practice as explored in a case study organisation
• How particular policy could change
• How effectiveness of theory or model could be further developed You may also be asked to identify the limitations of your study. Some supervisors prefer that this section is included in the methodology chapter. It is important to consult her/him on this.

Provide an overview of the chapter in which you:

• Restate what your dissertation set out to do: research aim and/or question, key research objectives and/or research questions or hypotheses
• Briefly remind reader of the context, background and/or importance of the topic or indicate the problem, controversy or a gap in the field of study.
• Clearly outline the purposes and structure of the chapter [See sample]

You can then conclude on each research objective in turn:

• What are you able to reasonably conclude from your review of the literature – key themes, debates, issues and or/gap in research you found?
• How suitable was your research design overall for meeting your aim and investigating these key issues raised by the literature review?
• How suitable was your research design overall for testing/upholding your hypotheses?
• What reasonable conclusions/insights can you offer from your analysis of your data through comparison with and support from previous research?
• What key contributions/new insights does your study offer to knowledge about the research issue?
• What further questions do your study raise that future research could address? [See sample]

Make recommendations based on key conclusions:

• Depending on your research topic, what can you suggest for future research, organisational practice and policy and/or development of a conceptual model or theory? [See sample]

In assessing your dissertation the marker expects to see that:

• you have developed a research project that has a realistic, well defined aim and/or question with related objectives;
• analyses key themes/issues that are relevant to your study;
• critically questions, compares and evaluates conflicting views, theoretical claims and previous research findings relevant to your topic;
• provides a detailed picture of current knowledge with which you can then analyse the data you collect;
• you have a methodology chapter that is informed and shaped by the literature review;
• you have carefully selected data collection and analysis methods that are clearly explained and justified as fit for purpose and which provide relevant data to meet your research aim;
• you have a logically structured analysis chapter in which you apply a range of literature to interpret and make sense of the data you have collected
• you have a conclusion chapter that makes concise and reasonable conclusions on the extent to which you have met
• how future research could be developed to address any questions your study raises;
• how an organisation could build upon and enhance its current practices

Please your dissertation module handbook for the specific marking criteria that will be used to assess your work.

• Key Differences

Know the Differences & Comparisons

Difference Between Aim and Objective

In contrast,  objectives are the steps taken to accomplish the long-term goals of the company. So, when these terms are used in the right context, then only their correct implication is possible. And, to do so, take a look at the given article to know the difference between aim and objective.

Content: Aim Vs Objective

Comparison chart, definition of aim.

In business parlance, a general statement, written in broad terms, explaining what is intended to achieve, is called aim. It is the overall purpose or the desired outcome, of the entity, which indicates what and where you expect to be, at the end. These are the sentences which ascertain the target of the program/project.

Aims act as basic directions while conducting a research or carrying out a project. It can be chunked into various objectives which help in reaching the aim easily. It has a long range perspective which reflects aspirations and ambition of the entity.

Definition of Objective

After the aims are set by the organization, the next step is to formulate objectives. Objectives are concrete targets or goals of the company, that needs to be fulfilled within a time frame and with limited resources. They are used in different context and are in the form of short sentences, explaining what you want actually.

Objectives act as an instruction for the employees of the company, what they need to do, to attain the desired result. They have a short range perspective, i.e. they are small steps taken by the entity to reach the long term aim. The characteristic of objectives are described as SMART+C:

• Realistic or Relevant
• Challenging

Key Differences Between Aim and Objective

The following points are vital, so far as the difference between aim and objective is concerned:

• The term aim is described as the ultimate goal, which an individual or the entity strive to achieve. The objective is something a person/entity seeks to achieve, by continuously chasing it.
• The aim of the entity reflects its long-term outcomes while its objectives indicate the short term targets of the entity.
• Aim refers to the general direction or intent of an individual/company. On the other hand, the objective is the specific goal of an individual or company.
• .The aim is related to the company’s mission and purpose whereas objectives are concerned with the achievements of the company.
• Aim answers the question, what is to be achieved? Unlike objective which answers, How it is to be achieved?
• Aims are not time bound, i.e. there is no time frame within which the aim of the entity must be achieved as it is hard to say accurately, how much time it will take to achieve. On the other hand, objectives are always accompanied with a time frame, within which it must be achieved.
• Last but not the least difference between these two is on measurability, i.e. objectives are measurable in nature while aims lack measurability.

When it comes to specification, aims are a bit vague while objectives are very specific. Further, the aims and objectives of any entity must be concise and brief. They are prepared in such a way, that they should show a connection between what a company aspires, and how it is going to pursue those aims. There should be no contradiction between these two and they should not repeat each other in different ways. Moreover, they need to be realistic, i.e. the aim and objectives can be achieved within a limited time frame.

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May 2, 2018 at 6:52 pm

insightful indeed is the word i’m looking for.

Akelembula Desmond says

February 6, 2020 at 3:25 pm

Excellent am now good to know the difference between Aims and Objectives thanks a lot

Carmen says

July 22, 2020 at 3:16 pm

Thank you!… 🙂

Drashti says

September 29, 2020 at 5:41 am

Nice way to showing difference

Stephanie Johnson says

April 11, 2022 at 6:20 pm

Thank you! I appreciate this! Simple, practical, useful.

Muhammad Sharif says

June 25, 2022 at 6:50 pm

better source of knowledge

August 4, 2022 at 10:43 pm

It’s worth explained

NWAOKOKOROM OBIOMA WISDOM says

May 8, 2023 at 1:01 am

Well explained

Dolly Gupta says

September 4, 2023 at 8:41 am

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What Is the Difference Between Objectives and Goals?

Time to read: 6 minutes

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Succeeding in business has always required the ability to set goals and objectives. It’s easy to confuse the two words, as they both refer to pursuing an outcome that you’re trying to achieve. For this reason, many people simply assume that “goal” and “objective” are synonyms, like “buy” and “purchase.”

While goals and objectives undoubtedly share similarities, there are distinct differences. And you must understand those differences if you want to effectively leverage objectives and goals for your business. Used properly, they’ll help you excel on a daily basis while also tackling long-term initiatives and campaigns.

Let’s dive deeper into the topic by first using an example from the culinary world . For some of us, cooking a gourmet meal could be a worthy goal. And even for those who aren’t passionate about the art of food preparation and tend to use meal services or order from restaurants, there’s something valuable to be learned from sophisticated recipes when it comes to goals and objectives.

Let’s consider Julia Child’s legendary beef bourguignon recipe from her bestselling book, Mastering the Art of French Cooking. This meal involves specialty ingredients and takes several hours to prepare, which would lead many of us to feel overwhelmed. Thankfully, the recipe is broken down into a series of more manageable tasks, such as sautéing the bacon and searing the beef. By tackling these steps one at a time, you’ll incrementally make your way to the ultimate goal.

What's the difference between goals and objectives?

Just as a series of manageable steps can help you master a gourmet recipe, objectives must be completed along the way to attain larger goals. Thus, the principal difference between objectives and goals is that they have different time frames. An objective could potentially be attainable in a day, but the timing is more likely to be weeks or months. Goals, on the other hand, might take a year or more to attain. The most audacious goals can lead us on multi-year journeys that are powered by an array of objectives along the way.

Specificity is always key to achieving your objectives. Indeed, a sloppy approach to your objectives would be akin to randomly adding ingredients to a recipe and expecting to create a delicious dish.

In this guide, we’ll explain the difference between objectives and goals and give examples of each. Knowing what the difference between goals and objectives means for your business is imperative for long-term success.

The nitty-gritty of objectives

In their purest form, objectives are the actions or stages required to attain a goal. If your business had a goal to launch a new product by the end of 2025, the first objective might be to have your team submit at least twelve product ideas in Q2 of 2024. After narrowing down the options to the best three based on your internal research, you might follow that up with objectives related to holding a series of customer panels in Q3 of 2024 to identify the best product idea to move into production. And you could set objectives to improve production efficiency by 15% in order to expedite your product’s creation.

As you can see, objectives are the engines that drive goals to completion. Remove them from the picture, and you’re left with actionless dreams.

While objectives come in all shapes and sizes, they typically fall into three general categories:

• Operational: If your business wanted to improve production efficiency by 15%, you would probably rely on operational objectives to make that happen. These objectives are action-based and help various teams collaborate on process improvements. In most cases, operational objectives have short timeframes and are more of a sprint than a marathon.
• Strategic: These objectives are less “boots on the ground” than operational objectives. Instead, they relate to higher-level thinking and can ensure that everyone shares the same vision when it comes to the projects you’re working on.
• Tactical: With your operational objectives moving things forward and your strategic objectives keeping everyone aligned, tactical objectives then come into play as an assessment tool. Teams look at the results of their work and then use tactical objectives to improve the relevant processes. For this reason, tactical objectives are ideal for sophisticated projects with more unknowns than some of your standard undertakings.

Equipped with this toolkit of objectives, you can create the optimal path toward your organization’s larger goals.

The nitty-gritty of goals

While goals can be large in scope, they serve as an “elevator pitch” for the desired outcome. For example, let’s say that your business wants to increase revenue . There would be an array of objectives related to this grand plan, each involving different teams and individuals. But you could sum up all these months of diverse activities by simply saying: “We want to grow revenue by 10%.”

The key benefits of such clarity will be clarity and guidance. Individual contributors from across your organization can look at a goal and understand their role within it. Having a compass like this improves work efficiency and helps to avoid confusion.

Some people might be tempted to discredit goals because they lack details. After all, what good is a destination if you don’t know how to get there?

Thankfully, objectives are there to save the day. They have the size and specificity to direct your energy and systematically lead you to the ultimate goal. All the while, the goal looms large in the distance, providing inspiration and guidance. It’s like a rally cry for your organization, even while individual performers might be mired in their own challenges.

Let’s look closer at three crucial types of goals:

• Process-oriented: These goals are all about how your organization does things. They can help you refine your processes and get the most from the work you’re handling. An example might be improving your customer service responses.
• Time-bound: When you have deadlines to honor, consider time-bound goals. These goals are interwoven in the timeline in a way that keeps everyone informed and on task. The example given earlier of launching a new product by the end of 2025 would fall into this category.
• Outcome-oriented: When the result, rather than the timeline, demands the most focus, you should consider outcome-oriented goals. Some of your organization’s most ambitious goals may fall into this category, as they can take so much effort that the deadline will be moved back multiple times. For example, your organization’s commitment to growing revenue by 10% might be considered an outcome-oriented goal.

Obviously, these three types of goals share a lot of common elements. But it’s important for your team to choose the most accurate approach from the onset so there aren’t conflicting priorities and perspectives down the road.

Measuring your objectives and goals

Giving structure to your desired outcomes does more than unify your team and keep you on the right track—it also allows you to track progress along the way. This accountability drives better performance and allows your team to celebrate wins.

Here are some simple ways to set yourself up for success:

Make sure your objectives and goals are trackable. If they don't include metrics that can be reviewed and acted upon , you probably need to adjust your approach.

Assess data from your past objectives and goals to identify best practices and areas of opportunity for your new efforts.

Identify the key performance indicators (KPIs) that will enable you to stay closest to the progress of your goal or objective. Keeping these KPIs at the front of your data will prevent misunderstandings and information overload.

Ensure that all stakeholders are aligned on the KPIs. When all individual contributors are doing their part, there’s more transparency and better results.

Implement a schedule for gathering data, assessing results, and keeping your team informed. Without this important element, many great plans begin to slide into obscurity.

Don’t skimp on these steps, because all the work you dedicate to the front end of your objectives and goals will be rewarded many times over. By highlighting what good looks like and getting everyone on the same page, you’ll have a smoother ride to the finish line.

Drive results with SendGrid

Twilio SendGrid’s email solutions are the perfect way to keep your team collaborating and moving forward. Our platform offers advanced tracking tools to help you monitor your campaigns.

Try it for yourself by signing up today for a free trial . Or if you have questions about how Twilio SendGrid can supercharge your objectives and goals, please reach out to our email specialists .

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