essay on traditional media

What Is Traditional Media? A Comprehensive Introduction

In an age where information is constantly at our fingertips, it’s hard to imagine a time in which traditional media held such sway. But what is traditional media exactly? Is it still relevant in this digital age?

In this article, we’ll look at the different types of traditional media and their role in today’s society.

What Is Traditional Media?

Traditional media refers to print media and broadcast media. Print media includes newspapers, magazines, and books, while broadcast media includes television and radio.

The main characteristic of traditional media is one-way communication in which information flows from the sender to the recipient with no feedback from the latter. This is in contrast to new media, defined by two-way communication in which recipients can provide feedback to the sender.

Traditional media has been around for centuries, and its origins can be traced back to early forms of communication, such as cave paintings and tribal drums. Although new media has eclipsed print and broadcasting in recent years, traditional news media still plays a vital role in society as it’s still the  primary source of information  for many people.

Media outlets such as newspapers and magazines are also deemed by many as more credible than new media sources such as blogs and social media platforms. As a result, traditional media continues to exert a significant influence on society.

What Are the Types of Traditional Media?

There are many different types of traditional media, each with its own strengths and weaknesses.

The print media refers to any publication printed on paper, whether a newspaper, magazine, or book. In the past, print media was the primary source of information and entertainment, but it has since been eclipsed by electronic media such as television and the internet. Nevertheless, print media still plays an essential role in society.

Traditional press is often seen as more trustworthy and reliable than electronic media, allowing readers to consume information at their own pace. In addition, print media is portable and can be read in places where electronic devices are not allowed, such as on airplanes or in hospitals. As a result, print media continues to thrive despite the rise of digital alternatives.

Television is a form of mass media that uses moving images and sound to communicate information. Some examples of this type of traditional media include static content like news programs and movies.

Televisual media has a significant impact on both individuals and society. On an individual level, television media can influence the way people think, feel, and behave. It can also shape people’s attitudes and beliefs.

On a societal level, traditional media channels can be used to promote positive messages, such as environmental awareness or social responsibility. It can also be used to sell products or to deliver political propaganda. Whether used for good or ill, television media is a powerful tool that can have a significant impact on both individuals and society.

Radio is one of the oldest and most widely used examples of traditional media. It’s a form of broadcasting that dates back to the early 20th century and remains popular due to its portability and versatility. Radio waves can carry audio signals over long distances, making it possible to listen to radio stations from all around the world.

Radio is also relatively inexpensive to produce, which has made it an essential tool for news and entertainment. Additionally, it has the unique ability to reach listeners in cars and other places where other media cannot be easily accessed. As a result, radio continues to be an  essential part of the mainstream media landscape .

Advantages of Traditional Media

Traditional media, such as newspapers, books, and television, is still a relevant source of information for society. They provide news and entertainment, and they help shape public opinion.

In recent years, traditional media has come under pressure from new media, such as the internet and social media. While new media is more convenient for some, traditional media is still more reliable. This is because traditional media is more regulated than new media, making it less likely to contain  false or misleading information .

Traditional media channels also reach a broader audience than new media, thus ensuring a greater impact on public opinion.

What Is Traditional Media? FAQ

What is the impact of traditional media?

Traditional media is no longer as dominant as it once was. Nevertheless, it still has a significant impact on our lives. Traditional media can help shape our views of the world and our place in it. It can also provide us with information and entertainment to which we might not otherwise have access.

What are the benefits of traditional media?

It may not be evident at times, but traditional media channels have many benefits. They’re often more reliable than their online counterparts in terms of providing accurate and objective information to the general public because of the stringent editorial standards and fact-checking procedures. Traditional media also has a broader reach than niche websites, making it a valuable resource for advertisers.

What are the challenges of traditional media?

Traditional media channels, such as newspapers and television stations, face many challenges in the modern era. The most prevalent is the  reduced readership  and viewership. This results in people turning to the internet for their news and entertainment.

Is traditional media still useful?

Traditional media outlets are still useful today, even with all the digital sources available at our fingertips. For one thing, these outlets have been around for longer and have established a reputation for accuracy and impartiality. Furthermore, it provides more in-depth coverage of stories than we can find online.

What is the difference between traditional and new media?

The emergence of new media has made it difficult for some to differentiate the various channels. One way to tell them apart is to ask defining questions like — what is traditional media, what is new media, and how are they different? Perhaps the most apparent distinction is that traditional media involves one-way communication, whereas new media is interactive. This means that readers or viewers of traditional media have no way to respond to what they’re seeing or hearing. With new media, users can post, comment, and discuss with other users.

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Traditional Media: 10 Examples and Definition

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Traditional media consists of all forms of communication used before the internet age, including radio, TV, newspapers, magazines, and billboards.

These media paved the way for today’s digital environment but were largely superseded by the affordances of the digital era. Nevertheless, they also came with their own set of strengths, such as their strong ability to gatekeep against misinformation (Thompson, 2011).

Traditional media are considered tried-and-true because they’ve been around for so long, but it can be hard to grasp just how prevalent these platforms were 20 years ago without living through it.

On one hand, traditional media boasted an enormous audience reach since it was not tied to a specific device or platform. A newspaper could be purchased from any corner store in any town, anywhere (Logan, 2010).

On the other, despite having large audiences, traditional media have limited interactivity since readers/viewers don’t have any opportunity to share feedback or engage with the editor other than writing a letter or making a call.

Traditional Media Definition and Overview

Traditional media refers to various forms of mass media communication that existed before the internet.

The definition generally includes print media such as newspapers , magazines and books, broadcast media like television and radio, and outdoor advertising in the form of billboards and posters (Logan, 2010).

Before digitalization took over, traditional media was the primary form of communication used to spread information or promote products and services.

Traditional media genres share some common features, including:

• Large Coverage Area: For example, billboards can cover an entire city while TV networks can stretch across a nation (Rajendran & Thesinghraja, 2014).
• Wide Net: Another significant attribute of traditional media is that it tended to target content towards wider audiences with diverse interests. For example, it would program toward news and sports broadcasting that are of interest to everyone within a geographical area (Logan, 2010).
• One-Way Communication: The broadcasters could send out information, but find it harder to get instantaneous feedback from consumers.
• Gatekeeping: The media were more well gatekept by a small number of producers. This upheld traditional media’s authority, but today, with a wide range of people producing news of a wider range of political views, traditional media is increasingly seen as having only presented a corporate or elite perspective for decades (Carr, 2012).
• Credibility : They had established themselves over decades and garnered significant prestige for their journalism.
• Geographical Orientation: Distribution tended to be to a geographical area, such as a nation, as opposed to many digital media that target niche communities worldwide rather than a geographical group (Logan, 2010).

10 Examples of Traditional Media

• Newspapers: The most widely recognized form of print media, newspapers have been around for centuries and reporting upon daily happenings. They’re printed on a regular schedule and provide large amounts of information on local, national, and international events.
• Radio: Radio is an electronic medium that broadcasts news broadcasts, music shows, talk shows or interviews. It’s cheaper than print advertisements since needing only one voice actor which can greatly benefit smaller businesses trying to reach wider audiences.
• Television: Television is an audiovisual medium that transmits content such as news programs, drama series, sitcoms etc. Although having drawbacks because of infrastructure and broadcast expenses, it was highly influential between the 1960s and 1990s.
• Magazines: Magazines tend to be more niche than newspapers, presenting articles on topics such as pop culture, sports, and health. Editorials tend to target specific demographics as thematic focal points.
• Direct Mail Advertising: Prior to email, we would check our mailboxes daily expecting new items or important documents, and would also receive ‘junk’ adverts. Today, direct mail infrastructure remains in place, but tends to be used for parcel deliveries rather than information dissemination.
• Billboards: This refers to large outdoor adverts set in strategic areas alongside roads, which remain in place to this day. Billboards can garner more money from advertisers if placed in locations where there’s significant foot traffic and can capture wide audience attention.
• Brochures: Brochures are mass-produced print materials distributed on the streets, pin boards, and in mail boxes. They are considered low-cost marketing alternatives to billboards or even digital adverts.
• Telephone Directories: Telephone directories were used to provide a catalog of businesses within specific geographical areas. The usage of directories has declined since digital advertising and web search became widespread.
• Mail Order Catalogs: Before Amazon and eBay revolutionized retail shopping with online purchases and easy deliveries, people utilized mail-order catalogs. These included ordered products targeting many customer categories with extensive product descriptions.
• Public Service Announcements (PSAs): These messages are aired primarily on broadcast television and radio along with occasional banners placed outside corporate storefronts or governmental offices to promote public safety initiatives aimed at health concerns, environmental issues and public wellbeing in the community.

Traditional vs New Media

Traditional media includes the mass media and forms of communications that existed prior to the internet. New media represents the forms of media that emerged during the internet era (Rajendran & Thesinghraja, 2014).

Whereas traditional media were produced for a wide audience and designed to cast a broad net, new media tend to be designed for highly-targeted online audiences (Logan, 2010). The internet and is algorithms allowed for new media to very accurately target exact demographics and niches.

New media also operates differently with its intent and impact criteria – they are interactive for viewers and cost-effective because of their exact targeting capabilities.

But perhaps most interestingly, new media allow just about anyone to be a media producer. This undermines the role of media gatekeepers (Carr, 2012). Now, anyone can share their views online through a social media platform or YouTube channel.

To better understand between tradition and innovation, below is a table showing a comparative analysis of the two:

As evident from the above table, there is a significant difference in these two forms of media in terms of attributes and customer targeting.

Benefits of Traditional Media

• Credibility: Because they have been around for so long, traditional media sources such as newspapers and magazines have built up a sense of credibility among readers. They also tend to have stronger editorial standards. Many new media (e.g YouTube videos), by contrast, can be published by anyone with any bias, requiring enhanced media literacy in today’s media landscape.
• Tangibility: Print materials like newspapers, brochures, or catalogs provide customers with physical advertising that can be carried around and shared with others adding to customer outreach span.
• Wide Coverage: In the era of traditional media, large corporations consolidated power within nations and distributed their newspapers and television programs across entire nations.
• Expertise: Traditional medias employ professionals who are trained specifically in print or broadcast news, and tended to present information only under journalistic integrity standards.

Weaknesses of Traditional Media

• Lack of interactivity: Unlike online platforms that allow instantaneous feedback (such as comments and likes on posts), traditional media can’t get instant feedback from consumers. They often had to rely on ‘letters to the editor’.
• Limited targeting strategies (causing less effectiveness and value): While having a wide reach has its benefits, it also meant that specific audiences couldn’t be targeted. For example, a baby goods brand might want to only target parents, but with traditional media, will have to put up an ad that will be seen by everyone, not just parents. Today, that brand would likely simply advertise on a parenting website or YouTube channel.
• Cost Constraints: A traditional ad campaign requires a larger budget to cover the printing, publication, and creation of audio-visual content. This makes it expensive compared to online ads which permit market segmentation and rapid release to the market.
• Allegations of Media Bias : Since new media has provided access to a broader range of perspectives on social issues, people have started to believe that traditional media had a strong elite-corporate bias. While this accusation has been around for a long time (see: Herman & Chomsky, 2010), it has grown since independent new media has increasingly attacked the traditional media’s corporate narratives.

Traditional media has been in decline for decades, but continues to exist and have sway. Big newspapers like the New York Times are still known for their quality and what they report tends to garner widespread attention. Nevertheless, even the behemoths of the traditional media era have recognized the need to modernize, go online, and offer digitized ‘new media’ affordances for their audiences.

Carr, J. (2012). No laughing matter: the power of cyberspace to subvert conventional media gatekeepers. doi: International journal of communication ,  6 , 21.

Herman, E. S., & Chomsky, N. (2010).  Manufacturing consent: The political economy of the mass media . New York: Random House.

Kellner, D., Dines, G., & Humez, J. M. (2011).  Gender, race, and class in media: A critical reader.  New York: Sage.

Logan, R. K. (2010).  Understanding new media: extending Marshall McLuhan . New York: Peter Lang.

Postman, N., (1985). The disappearance of childhood.  Childhood Education ,  61 (4), pp.286-293.

Rajendran, L., & Thesinghraja, P. (2014). The impact of new media on traditional media.  Middle-East Journal of Scientific Research ,  22 (4), 609-616.

Thompson, R. (2011). Radicalization and the use of social media.  Journal of strategic security ,  4 (4), 167-190.

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Traditional Forms of Media vs. the Modern Ones Essay

• To find inspiration for your paper and overcome writer’s block
• As a source of information (ensure proper referencing)
• As a template for you assignment

Of all the treasures in the world, information has always been the most valuable one. In the present-day world, its value should have dropped. However, weirdly enough, the “inflation” has never taken place. Because of the increasing importance of the new forms of media, the old ones can possibly become obsolete. Therefore, the question of which of these is more valuable and whether people should pick one of these or maintain the use of both arises.

Though the choice seems obviously be in the favor of the new media, there are a couple of issues to consider before passing the verdict. It is obvious that the modern forms of media namely, the online media, are very accessible. While there might be no place to buy newspapers or other media in the vicinity, the online media is always close at hand, except for the cases of power cuts. Hence, online sources are on par with the traditional media in terms of accessibility.

When it comes to reliability, the traditional media is in the winning position. However, the traditional media comes first by a very narrow edge. The key reason why it should be considered more reliable is that no one can edit it anonymously.

The final point of comparison between the two media types is the person delivering the information. At this stage, the two media types have a lot in common. As much as in online media, in newspapers and journals, the author’s name can be easily omitted or altered. Hence, the traditional media seems to have more potential.

Therefore, the rivalry between the traditional forms of media and the recently invented ones is obvious; moreover, it seems that the given contest is going to continue for a while and is highly likely to make one of the kinds of media disappear or, at least, become very unpopular. If comparing the viability of each of the forms of media in question, one must admit that the newest and the most recently developed forms of media, such as social networking or online blogs, are most likely to be the winner in the final battle of the media.

However, the given hypothesis does not mean that the older forms of media are going to be washed away by the sands of time. It can be suggested that the “survivors” are still going to be used, though by considerably less people than it used to be, and on certain occasions. Hence, none of the media forms will ever disappear completely, since there will always be the people who will prefer to use less popular one.

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IvyPanda. (2018, December 11). Traditional Forms of Media vs. the Modern Ones. https://ivypanda.com/essays/traditional-forms-of-media-vs-the-modern-ones/

"Traditional Forms of Media vs. the Modern Ones." IvyPanda , 11 Dec. 2018, ivypanda.com/essays/traditional-forms-of-media-vs-the-modern-ones/.

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IvyPanda . 2018. "Traditional Forms of Media vs. the Modern Ones." December 11, 2018. https://ivypanda.com/essays/traditional-forms-of-media-vs-the-modern-ones/.

1. IvyPanda . "Traditional Forms of Media vs. the Modern Ones." December 11, 2018. https://ivypanda.com/essays/traditional-forms-of-media-vs-the-modern-ones/.

Bibliography

IvyPanda . "Traditional Forms of Media vs. the Modern Ones." December 11, 2018. https://ivypanda.com/essays/traditional-forms-of-media-vs-the-modern-ones/.

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16.1 Changes in Media Over the Last Century

Learning objectives.

• Describe the types of new media.
• Identify how the Internet has affected media delivery.
• Explain why new media is often more successful than traditional forms of media.

Life has changed dramatically over the past century, and a major reason for this is the progression of media technology. Compare a day in the life of a modern student—let’s call her Katie—with a day in the life of someone from Katie’s great-grandparents’ generation. When Katie wakes up, she immediately checks her smartphone for text messages and finds out that her friend will not be able to give her a ride to class. Katie flips on the TV while she eats breakfast to check the news and learns it is supposed to rain that day. Before she leaves her apartment, Katie goes online to make sure she remembered the train times correctly. She grabs an umbrella and heads to the train station, listening to a music application on her smartphone on the way. After a busy day of classes, Katie heads home, occupying herself on the train ride by watching YouTube clips on her phone. That evening, she finishes her homework, e-mails the file to her instructor, and settles down to watch the TV show she digitally recorded the night before. While watching the show, Katie logs on to Facebook and chats with a few of her friends online to make plans for the weekend and then reads a book on her e-reader.

Katie’s life today is vastly different from the life she would have led just a few generations ago. At the beginning of the 20th century, neither TV nor the Internet existed. There were no commercial radio stations, no roadside billboards, no feature films, and certainly no smartphones. People were dependent on newspapers and magazines for their knowledge of the outside world. An early-20th-century woman the same age as Katie—let’s call her Elizabeth—wakes up to read the daily paper. Yellow journalism is rife, and the papers are full of lurid stories and sensational headlines about government corruption and the unfair treatment of factory workers. Full-color printing became available in the 1890s, and Elizabeth enjoys reading the Sunday comics. She also subscribes to Good Housekeeping magazine. Occasionally, Elizabeth and her husband enjoy visiting the local nickelodeon theater, where they watch short silent films accompanied by accordion music. They cannot afford to purchase a phonograph, but Elizabeth and her family often gather around a piano in the evening to sing songs to popular sheet music. Before she goes to sleep, Elizabeth reads a few pages of The Strange Case of Dr. Jekyll and Mr. Hyde . Separated by nearly a century of technology, Elizabeth’s and Katie’s lives are vastly different.

Traditional media encompasses all the means of communication that existed before the Internet and new media technology, including printed materials (books, magazines, and newspapers), broadcast communications (TV and radio), film, and music. New media , on the other hand, includes electronic video games and entertainment, and the Internet and social media. Although different forms of mass media rise and fall in popularity, it is worth noting that despite significant cultural and technological changes, none of the media discussed throughout this text has fallen out of use completely.

Electronic Games and Entertainment

First popularized in the 1970s with Atari’s simple table-tennis simulator Pong , video games have come a long way over the past four decades. Early home game consoles could play only one game, a limitation solved by the development of interchangeable game cartridges. The rise of the personal computer in the 1980s enabled developers to create games with more complex story lines and to allow players to interact with each other via the computer. In the mid-1980s, online role-playing games developed, allowing multiple users to play at the same time. A dramatic increase in Internet use helped to popularize online games during the 1990s and 2000s, both on personal computers and via Internet-enabled home console systems such as the Microsoft Xbox and the Sony PlayStation. The Internet has added a social aspect to video gaming that has bridged the generation gap and opened up a whole new audience for video game companies. Senior citizens commonly gather in retirement communities to play Nintendo’s Wii bowling and tennis games using a motion-sensitive controller, while young professionals and college students get together to play in virtual bands on games such as Guitar Hero and Rock Band . No longer associated with an isolated subculture, contemporary video games are bringing friends and families together via increasingly advanced gaming technology.

The Internet and Social Media

It is almost impossible to overstate the influence the Internet has had on media over the past two decades. Initially conceived as an attack-proof military network in the 1960s, the Internet has since become an integral part of daily life. With the development of the World Wide Web in the 1980s and the introduction of commercial browsers in the 1990s, users gained the ability to transmit pictures, sound, and video over the Internet. Companies quickly began to capitalize on the new technology, launching web browsers, offering free web-based e-mail accounts, and providing web directories and search engines. Internet usage grew rapidly, from 50 percent of American adults in 2000 to 75 percent of American adults in 2008 (Pew Research Center, 2010). Now that most of the industrialized world is online, the way we receive our news, do business, conduct research, contact friends and relatives, apply for jobs, and even watch TV has changed completely. To provide just one example, many jobs can now be performed entirely from home without the need to travel to a central office. Meetings can be conducted via videoconference, written communication can take place via e-mail, and employees can access company data via a server or file transfer protocol (FTP) site.

In addition to increasing the speed with which we can access information and the volume of information at our fingertips, the Internet has added a whole new democratic dimension to communication. Becoming the author of a printed book may take many years of frustrated effort, but becoming a publisher of online material requires little more than the click of a button. Thanks to social media such as blogs, social networking sites, wikis, and video-sharing websites, anyone can contribute ideas on the web. Social media has many advantages, including the instantaneous distribution of news, a variety of different perspectives on a single event, and the ability to communicate with people all over the globe. Although some industry analysts have long predicted that the Internet will render print media obsolete, mass-media executives believe newspapers will evolve with the times. Just as the radio industry had to rethink its commercial strategy during the rise of TV, newspaper professionals will need to rethink their methods of content delivery during the age of the Internet.

New Media versus Traditional Media

New technologies have developed so quickly that executives in traditional media companies often cannot retain control over their content. For example, when music-sharing website Napster began enabling users to exchange free music files over the Internet, peer-to-peer file sharing cost the music industry a fortune in lost CD sales. Rather than capitalize on the new technology, music industry executives sued Napster, ultimately shutting it down, but never quite managing to stamp out online music piracy. Even with legal digital music sales through online vendors such as Apple’s iTunes Store, the music industry is still trying to determine how to make a large enough profit to stay in business.

The publishing industry has also suffered from the effects of new technology (although newspaper readership has been in decline since the introduction of TV and radio). When newspapers began developing online versions in response to competition from cable TV, they found themselves up against a new form of journalism: amateur blogging. Initially dismissed as unreliable and biased, blogs such as Daily Kos and The Huffington Post have gained credibility and large readerships over the past decade, forcing traditional journalists to blog and tweet in order to keep pace (which allows less time to check that sources are reliable or add in-depth analysis to a story). Traditional newspapers are also losing out to news aggregators such as Google News, which profit from providing links to journalists’ stories at major newspapers without offering financial compensation to either the journalists or the news organizations. Many newspapers have adapted to the Internet out of necessity, fighting falling circulation figures and slumping advertising sales by offering websites, blogs, and podcasts and producing news stories in video form. Those that had the foresight to adapt to the new technology are breathing a sigh of relief; a 2010 Pew Research Center report found that more Americans receive their news via the Internet than from newspapers or radio sources, and that the Internet is the third most popular news source behind national and local TV news (see Section 6.3 “Current Popular Trends in the Music Industry” ) (Pew Research Center, 2010).

Pay-for-Content: Will It Work?

Critics of the pay-for-content model point to the failure of Newsday , a Long Island, New York, daily that was one of the first nonbusiness publications to use the pay-for-content model. In October 2009, Newsday began charging readers $5 a week ($260 a year) for unlimited access to its online content. Three months later, an analysis of the move indicated that it had been a total failure. Just 35 people had signed up to pay for access to the site. Having spent $4 million redesigning and relaunching the Newsday website in preparation for the new model, the owners grossed just $9,000 from their initial readership.

However, the lack of paying consumers may be partly accounted for by the number of exceptions granted by the company. Subscribers to the print version of the paper can access the site for free, as can those with Optimum Cable. According to Newsday representatives, 75 percent of Long Island residents have either a newspaper subscription or Optimum Cable. “Given the number of households in our market that have access to Newsday ’s website as a result of other subscriptions, it is no surprise that a relatively modest number have chosen the pay option,” said a Cablevision spokeswoman (Koblin, 2010). Even though most Long Island residents have access to the site, traffic has dropped considerably. A Nielsen Online survey revealed that traffic fell from 2.2 million visits in October 2009 to 1.5 million visits in December 2009. Publishing executives will be watching closely to see whether The New York Times meets a similar fate when it adopts the pay-for-content model in 2011.

New media has three major advantages over traditional media. First, it is immediate, enabling consumers to find out the latest news, weather report, or stock prices at the touch of a button. Digital music can be downloaded instantly, movies can be ordered via cable or satellite on-demand services, and books can be read on e-readers. In an increasingly fast-paced world, there is little need to wait for anything. The second advantage is cost. Most online content is free, from blogs and social networking sites to news and entertainment sources. Whether readers are willing to pay for content once they are used to receiving it for free is something that the The New York Times set to find out in 2011, when it introduces a metered fee model for its online paper. Finally, new media is able to reach the most remote parts of the globe. For example, if a student is looking for information about day-to-day life in Iran, there is a high probability that a personal web page about living in that country exists somewhere on the Internet. Around three-fourths of Americans, half of Europeans, and just over one-fourth of the world’s population overall have Internet access (Internet World Stats). This widespread reach makes the Internet an ideal target for advertisers, who can communicate with their desired niche audiences via tracking devices such as profile information on social networking sites.

Key Takeaways

• Traditional media includes printed materials (books, magazines, and newspapers), broadcast communications (TV and radio), film, and music. New media includes all forms of communication in the digital world, including electronic video games, the Internet, and social media. The Internet has added a social aspect to video gaming that has bridged the generation gap and opened up a whole new audience for video game companies, including senior citizens and families. The prevalence of the Internet in modern daily life affects us in nearly every way, from how we receive our news, to the way we do business, conduct research, contact friends and relatives, apply for jobs, and even how we watch TV.
• New media frequently trumps traditional media for three main reasons: It is more immediate, it is often free, and it can reach a wider number of people.

Review the traditional and emerging forms of media. Then answer the following short-answer questions. Each response should be a minimum of one paragraph.

• Think of three examples of traditional or new media. What are the advantages of each type of media? What are the disadvantages?
• Which of these types of media has been around the longest? Which is the most modern?
• How has the Internet affected the delivery of other types of media?
• Do you believe that new media are more successful than traditional forms? Why or why not?

Internet World Stats, “Internet Usage Statistics,” http://www.internetworldstats.com/stats.htm .

Koblin, John. “After 3 Months, Only 35 Subscriptions for Newsday ’s Web Site,” New York Observer , January 26, 2010, http://www.observer.com/2010/media/after-three-months-only-35-subscriptions-newsdays-web-site .

Pew Research Center, “The New News Landscape: Rise of the Internet,” March 1, 2010, http://pewresearch.org/pubs/1508/internet-cell-phone-users-news-social-experience?src=prc-latest&proj=peoplepress .

Pew Research Center, Internet User Profiles Reloaded , January 5, 2010, http://pewresearch.org/pubs/1454/demographic-profiles-internet-broadband-cell-phone-wireless-users .

Understanding Media and Culture Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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The Evolution of Traditional Media to New Media

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While digital technology has been with us from early 19th century, its accelerated introduction into mass-culture can be roughly attributed to mass-marketing of Personal Computers, the PCs, in 1980ies (Reimer). Since then in mere 30 years every sphere of human life has been subjected to some degree of digitization, be it on the level of use of simple calculator, digital watch or mobile phone, or active online “surfing”, blogging, actively partaking in multiuser networking and gaming or working in the IT-related field. This situation not only signals of the ever accelerating largely techno-centric social transformation, but also pinpoints the paradigmatic shift of global world culture towards Information Society, described by Toffler as the society of Third Wave. "In a Third Wave economy, the central resource – a single word broadly encompassing data, information, images, symbols, culture, ideology, and values – is actionable knowledge” (Dyson, Esther; Gilder, George; Keyworth, George;Toffler, Alvin ). Even within this earliest phase one can already identify evolutionary phases of development, which can be very generally described by the concept of convergence, conglomeration or even consumption-unification. This convergence is taking place on the technological, economic, social and personal levels. Technologically one witnesses a combination of miniaturization and multipurpose approaches, leading to more and more advanced mobile personal computers at the same time possessing traits of communication devices, cameras, flashlights, navigation systems, television sets and entertainment platforms (a smartphone). Economically both in terms of management, control, production, time and location, we witness convergence of human worker with software and hardware, which are able to incorporate ever-growing multitude of functions. A miniature device is able to provide one with knowledge and in part skills of an engineer, developer, designer and producer, gradually heading for substitution of human workforce or at least enabling for outsourcing of most projects on the local level (work from home) and the global level (research and development abroad, joint real-time international development). Now the central element in human experience is that of personal and social life, which, notwithstanding the importance of issues of class, labor, means of production, et cetera, is the core of everyone’s experience (social networking). At the same time personal computers incorporated and at large substituted diverse forms of entertainment (music, television, cinema, library, sports, sex…), work (coding, writing, researching, banking, calculating…) and communication (audio, video, textual, experimentally even sensory). As a consequence, while digitization didn’t replace physical production and existence, it certainly assumed an equally important role and altered the ways in which we perceive and evaluate reality (time, space, social norms).

Ray E Edmondson

Is the “digital age”, like the industrial revolution, the atomic age and the space age, a historical era that has now ended? Has the digital revolution changed society so pervasively, universally and permanently that the term has become redundant? The effects on sound and audiovisual archiving have been immense, sweeping through every aspect of our work and our thinking. Yet as we adjust to constant technological change, we have little time left to ponder more fundamental values. This paper begins by looking at the digital revolution in retrospect, reviews its mythology, and discusses the sustainability of digital information. It questions whether the analogue/digital dichotomy is as stark as it is often represented. The revolution has been uneven, leaving a “digital divide” between rich and poor nations. The analogue disc, tape and film strip have surrendered their dominance to binary code; yet they have not disappeared, and some, like the vinyl disc, are now resurgent. Is this just reactionary nostalgia, or does it cater to something more fundamental? Does it change our concept of preservation? Will what some are now calling the “post-digital age” become the new paradigm?

TUBA LİVBERBER

tOnik'Z Lubaton

CONTENT STANDARDS The learner grasps the historical background of media and information; basic theories of media and information systems; and ownership, control and regulation of media. PERFORMANCE STANDARDS The learner examines the technology and identifies devices in traditional and new media through the different ages: prehistoric, industrial, electronic and digital age.

Theresa Giakoumatou

If we seek to determine the characteristics of the digital era, we will realize that the parameters mainly influenced are the speed and volume of information. A seminal consequence of the influence of Information Society is the acceleration of all processes, a fact that keeps users in a state of vigilance and in a permanent process of updating their knowledge, in a permanent state of alert. In the digital world, solutions of communication that up to now were inapplicable today begin to materialize.

Gabriele Balbi , Nelson Ribeiro , susan aasman , Tim van der Heijden

Phillip McIntyre

Technology in Society

RODRIGO CALLIZAYA FLORES

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Essay on Traditional To New Media Evolution

Students are often asked to write an essay on Traditional To New Media Evolution in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Traditional To New Media Evolution

What is traditional media.

Traditional media means old ways of sharing information like newspapers, radio, and TV. People used these for many years to get news and entertainment. They were the main way for people to know what was happening in the world.

What is New Media?

New media includes things like websites, social media, and apps on smartphones. These are the modern ways to share and receive information quickly. People all over the world use new media every day to learn, have fun, and talk to friends.

Changing from Old to New

The change from traditional to new media didn’t happen overnight. It took many years. As technology got better, people started wanting information faster. This is why new media became more popular. It’s easier and quicker to use.

Why New Media is Popular

New media is popular because it’s fast and you can use it anywhere. You can watch a video, read news, or chat with a friend on your phone. It’s also easy for anyone to share their own stories or ideas with the world.

250 Words Essay on Traditional To New Media Evolution

Transition from print to electronic media, the rise of digital technology.

With the development of digital technology in the late 20th century, a new era of media began to emerge. The internet, in particular, revolutionized the way people communicate and access information. Online platforms like news websites, social media, and video-sharing sites allowed individuals to share their thoughts and ideas directly with a global audience, bypassing traditional gatekeepers.

The Impact of Social Media

The rise of social media has had a profound impact on the media landscape. These platforms have become powerful tools for connecting people, sharing information, and influencing public opinion. They have also given rise to a new generation of online influencers who command large followings and can shape public discourse on a wide range of issues.

The Changing Role of Traditional Media

The emergence of new media has forced traditional media outlets to adapt and evolve in order to remain relevant. Many newspapers and magazines have established online presences and are experimenting with new forms of storytelling and engagement. Radio and television stations are also embracing digital platforms to reach wider audiences.

The Challenges of the New Media Environment

While the new media environment has opened up unprecedented opportunities for communication and information sharing, it has also created challenges. The proliferation of online content has made it difficult for people to distinguish between reliable and unreliable sources of information. The spread of misinformation and disinformation has become a serious problem, particularly on social media platforms.

The Future of Media

The future of media is uncertain, but it is clear that the digital revolution is transforming the way people consume and share information. Traditional media outlets will continue to face pressure to adapt and evolve, while new media platforms will continue to emerge and challenge the status quo. The key to navigating this rapidly changing landscape is to be critical consumers of information and to seek out diverse sources of news and analysis.

500 Words Essay on Traditional To New Media Evolution

Traditional media: a legacy of information and entertainment, newspapers: the printed word’s enduring impact.

Newspapers, with their concise articles, detailed analyses, and in-depth coverage, have long been a primary source of information for the public. Their physical format allows readers to hold tangible copies, making them accessible and easy to share.

Television: The Visual Medium’s Captivating Power

Television has revolutionized entertainment and news dissemination. With its ability to broadcast live events, captivating visuals, and engaging storytelling, television has become a staple in households worldwide. Its programming ranges from news broadcasts to sitcoms, dramas, and reality shows, catering to diverse audiences.

Radio: The Voice of the Airwaves

Magazines: specialized content for varied interests.

Magazines, with their glossy pages, high-quality images, and in-depth articles, have catered to specific interests and demographics. From fashion and beauty to politics and current events, magazines have provided readers with specialized content tailored to their passions.

New Media: Embracing the Digital Revolution

The advent of the internet and digital technologies has ushered in a new era of media, characterized by interactivity, immediacy, and global reach. New media platforms have transformed the way we consume and share information and entertainment.

Social Media: The Interactive Network of Connections

Online news outlets: the digital source of information.

Online news outlets have emerged as a prominent source of information, complementing traditional media. They provide up-to-date news, analysis, and multimedia content, catering to a global audience. Their accessibility and immediacy have made them a crucial part of the modern news landscape.

Streaming Services: Redefining Entertainment Consumption

Streaming services, such as Netflix, Amazon Prime, and Hulu, have transformed the entertainment industry. They offer a vast library of movies, TV shows, and documentaries, allowing viewers to access content on-demand. The convenience and personalization features of streaming services have revolutionized the way people consume entertainment.

Podcasting: The Rise of Audio Storytelling

Podcasting has gained popularity as a medium for storytelling and information sharing. With its portable and episodic nature, podcasts allow listeners to engage with content on the go. From true-crime stories to educational lectures, podcasts cater to a wide range of interests.

The Convergence of Traditional and New Media: A Harmonious Coexistence

Despite the rise of new media, traditional media platforms have not disappeared. Instead, they have adapted and evolved to coexist with their digital counterparts. Many traditional media outlets have established online presences, creating websites, social media accounts, and digital versions of their content. This convergence has resulted in a seamless flow of information across different platforms, allowing audiences to consume news and entertainment in their preferred formats.

Conclusion: The Ever-Evolving Media Landscape

The evolution from traditional to new media has been characterized by innovation, convergence, and the democratization of information. While new media platforms have brought unprecedented access and interactivity, traditional media outlets continue to provide credibility and in-depth analysis. The coexistence of these platforms has created a vibrant and dynamic media landscape that serves the diverse needs and preferences of audiences worldwide. As technology continues to advance, the future of media holds endless possibilities for information sharing and entertainment.

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• Social media’s agenda versus the MSM, week to week
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How Blogs and Social Media Agendas Relate and Differ from the Traditional Press

While most original reporting still comes from traditional journalists, technology makes it increasingly possible for the actions of citizens to influence a story’s total impact.

What types of news stories do consumers share and discuss the most? What issues do they have less interest in? What is the interplay of the various new media platforms? And how do their agendas compare with that of the mainstream press?

To answer these questions, the Pew Research Center’s Project for Excellence in Journalism has gathered a year of data on the top news stories discussed and linked to on blogs and social media pages and seven months’ worth on Twitter. We also have analyzed a year of the most viewed news-related videos on YouTube. Several clear trends emerge.

Most broadly, the stories and issues that gain traction in social media differ substantially from those that lead in the mainstream press. But they also differ greatly from each other.  Of the 29 weeks that we tracked all three social platforms, blogs, Twitter and YouTube shared the same top story just once. That was the week of June 15-19, when the protests that followed the Iranian elections led on all three.

Each social media platform also seems to have its own personality and function. In the year studied, bloggers gravitated toward stories that elicited emotion, concerned individual or group rights or triggered ideological passion. Often these were stories that people could personalize and then share in the social forum – at times in highly partisan language. And unlike in some other types of media, the partisanship here does not lean strongly to one side or the other. Even on stories like the Tea Party protests, Sarah Palin and public support for Obama both conservative and liberal voices come through strongly.

On Twitter, by contrast, technology is a major focus – with a heavy prominence on Twitter itself – while politics plays a much smaller role. The mission is primarily about passing along important – often breaking – information in a way that unifies or assumes shared values within the Twitter community. And the breaking news that trumped all else across Twitter in 2009 focused on the protests following the Iranian election. It led as the top news story on Twitter for seven weeks in a row – a feat not reached by any other news story on any of the platforms studied.

YouTube has still other characteristics that set it apart. Here, users don’t often add comments or additional insights but instead take part by selecting from millions of videos and sharing. Partly as a result, the most watched videos have a strong sense of serendipity. They pique interest and curiosity with a strong visual appeal. The “Hey you’ve got to see this,” mentality rings strong.  Users also gravitate toward a much broader international mix here as videos transcend language barriers in a way that written text cannot.

Across all three social platforms, though, attention spans are brief. Just as news consumers don’t stay long on any website, social media doesn’t stay long on any one story. On blogs, 53% of the lead stories in a given week stay on the list no more than three days. On Twitter that is true of 72% of lead stories, and more than half (52%) are on the list for just 24 hours.

And most of those top weekly stories differ dramatically from what is receiving attention in the traditional press. Blogs overlap more than Twitter, but even there only about a quarter of the top stories in any given week were the same as in the “MSM.”

Instead, social media tend to home in on stories that get much less attention in the mainstream press. And there is little evidence, at least at this point, of the traditional press then picking up on those stories in response. Across the entire year studied, just one particular story or event – the controversy over emails relating to global research that came to be known as “ Climate-gate ” –  became a major item in the blogosphere and then, a week later , gaining more traction in traditional media.

These are some conclusions drawn from one of the first comprehensive empirical assessments of the relationships between social media and the more traditional press.

Among the specific findings:

• Social media and the mainstream press clearly embrace different agendas. Blogs shared the same lead story with traditional media in just 13 of the 49 weeks studied. Twitter was even less likely to share the traditional media agenda – the lead story matched that of the mainstream press in just four weeks of the 29 weeks studied. On YouTube, the top stories overlapped with traditional media eight out of 49 weeks.
• The stories that gain traction in social media do so quickly, often within hours of initial reports, and leave quickly as well. Just 5% of the top five stories on Twitter remained among the top stories the following week. This was true of 13% of the top stories on blogs and 9% on YouTube. In the mainstream press, on the other hand, fully 50% of the top five stories one week remained a top story a week later.
• Politics, so much a focus of cable and radio talk programming, has found a place in blogs and on YouTube. On blogs, 17% of the top five linked-to stories in a given week were about U.S. government or politics, often accompanied by emphatic personal analysis or evaluations. These topics were even more prevalent among news videos on YouTube, where they accounted for 21% of all top stories. On Twitter, however, technology stories were linked to far more than anything else, accounting for 43% of the top five stories in a given week and 41% of the lead items. By contrast, technology filled 1% of the newshole in the mainstream press during the same period.
• While social media players espouse a different agenda than the mainstream media, blogs still heavily rely on the traditional press – and primarily just a few outlets within that – for their information. More than 99% of the stories linked to in blogs came from legacy outlets such as newspapers and broadcast networks. And just four – the BBC, CNN, the New York Times and the Washington Post accounted for fully 80% of all links.
• Twitter, by contrast, was less tied to traditional media. Here half (50%) of the links were to legacy outlets; 40% went to web-only news sources such as Mashable and CNET. The remaining 10% went to wire stories or non-news sources on the Web such as a blog known as “Green Briefs,” which summarized daily developments during the June protests in Iran.
• The most popular news videos on YouTube, meanwhile, stood out for having a broader international mix. A quarter, 26%, of the top watched news videos were of non-U.S. events, primarily those with a strong visual appeal such as raw footage of Pope Benedict XVI getting knocked over during Mass on Christmas Eve or a clip of a veteran Brazilian news anchor getting caught insulting some janitors without realizing his microphone was still live. Celebrity and media-focused videos were also given significant prominence.

In producing PEJ’s New Media Index, the basis for this study, there are some challenges posed by the breath of potential outlets. There are literally millions of blogs and tweets produced each day. To make that prospect manageable, the study observes the “news” interests of those people utilizing social media, as classified by the tracking websites. PEJ did not make a determination as to what constitutes a news story as opposed to some other topic, but generally, areas outside the traditional notion of news such as gardening, sports or other hobbies are not in the purview of content.

By focusing on this type of subject matter, the study creates a close comparison between the news agenda of users of social media and of the more traditional news media. This approach could  tend to make the agendas of the mainstream and new media platforms appear even more similar than they would be if a wider array of subject matter were practicable to capture. Thus the divergent agendas found here, if anything, are even more striking.

1 . https://www.pewresearch.org/journalism/analysis_report/understanding_participatory_news_consumer

2 . http://www.emarketer.com/Article.aspx?R=1007271

3. For the NMI, the priorities of bloggers and users of Twitter are measured in terms of percentage of links. Each time a news blog or social media Web page adds a link to its site directing its readers to a news story, it suggests that the author places at least some importance on the content of that article. The user may or may not agree with the contents of the article, but they feel it is important enough to draw the reader’s attention to it.

4.  There were three weeks in 2009 when no NMI was produced: March 2-6, November 16-20, and December 14-18.

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Unit 1: From Traditional Media to Digital Media Technologies

• Unit 2: Uses of New Media Technologies in Society
• Unit 3: Uses of Interactive Multimedia Tools
• Change and continuity – a brief history of the media
• What is media convergence?
• Digital media as new media
• Key differences between traditional media and new media

Learning Objectives

After completing this unit, educators and learners should be able to:

• Explain a brief history of the development of the media and the different issues associated with it
• Describe how new technologies have led to the divergence and convergence of traditional and new media
• Describe the differences between traditional and new media and how the latter has enhanced participatory democracy
• Explore the use of games in formal, non-formal, and informal education

Pedagogical Approaches and Activities

In summary: as discussed earlier in this Curriculum (Part 1), various pedagogical approaches are possible. Please review the list in Part 1 and decide which approach to apply to the suggested Activities below and others that you may formulate.

• Research: learners working in groups are given the task of researching the evolution of the media and identify the issues associated with the development of different forms of media.
• Survey: learners conduct a survey to two different types of people, the digital migrants (age 30 or above), and digital natives (age 30 or below). In their survey, they should observe and analyse how the two groups of people are using traditional and the new media for and how traditional media (newspapers, radio and television) are converging with new media (e.g. mobile technology, games, online news sites with multimedia access) in their society. The survey should include observing ways in which women and men and youth are represented in games and other form of media that they use. Guide them to make recommendations to relevant stakeholders.
• Research: learners research the extent to which new media are challenging traditional news media in their society, the different kinds of media that people in their society are using to express their own views on important news items, and the users of the different media platforms, along with issues/topics they are discussing. The result of this research should be presented for group discussion and debate.
• Case study: the case study method involves an in-depth examination of a single instance or event make use of real-life incidents to see how theoretical knowledge might be applied to real cases. This approach is suitable to the teaching of MIL as learners are exposed daily to various forms of messages from media and other content providers. lt offers a systematic way to look at the events, collecting data, analysing content, and reporting the results, which in return supports enquiry learning among trainees.
• Research and group presentation: learners form groups to conduct research on the historical development of different forms of media and their similarities and differences and give a presentation to the group.
• Interview: one characteristic of traditional media is that media content goes through an organized editorial process designed to authenticate news stories and attribute them to a news media organization rather than to an individual. The online citizen journalist does not work through this process. In this context, conduct an interview with editors from newspapers and online journalists and discuss the similarities and differences between the selection and treatment of news item.
• Report: investigate and produce a report on the extent to which knowledge and information have changed or remained the same as new media and new media technologies have emerged in your society.
• Essay: prepare an essay on how the emergence of new media has impacted the way people interact and how this benefts them. Also ask how new media is impacting the social and academic lives of educators and learners, and what are the challenges and opportunities for improving universal access to digital media.
• Find a major piece of news and do a case study on how different forms of media report on it, and analyse the case. For example, when the COVID-19 pandemic hit the world in 2020, different forms of media tended to report it differently in depth, analysis, and even facts. Go through different traditional and new media from different countries and see how they report on the origin, causes, and preventive measures, etc. and see what are the similarities and differences in the reports between the same and different forms of media and explain the reasons for this. Are gender and racial issues being discussed in the reporting of the coronavirus crisis?

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How to Write an Essay on The Impact of Traditional Media on Public Perceptions: 3 Best Examples

• What is Traditional Media?
• Newspapers : Printed publications that offer news, feature articles, and opinions.
• Television : A visual medium that combines audio and video to deliver news, entertainment, and educational content.
• Radio : An audio medium that broadcasts news, music, talk shows, and more.
• Magazines : Periodical publications focusing on specific interests, such as fashion, sports, and health.
• The Role of Traditional Media in Shaping Public Opinion

Historical Context

Trust and credibility, agenda setting.

• Writing Tips for an Essay on The Impact of Traditional Media on Public Perceptions
• Start with a Strong Thesis : Your thesis should clearly outline the main points you will discuss. For example, “This essay explores how traditional media shapes public opinions through historical context, trust, and agenda setting.”
• Use Credible Sources : Cite well-respected studies, articles, and books to back your arguments. Use sources like academic journals, reputable news organizations, and expert opinions.
• Provide Historical Examples : Mention historical events where traditional media played a significant role in shaping public opinion, such as the Watergate scandal.
• Analyze Current Trends : Compare the impact of traditional media with that of digital media. Discuss how the transition to digital platforms has changed public perception.
• Conclude Effectively : Summarize your key points and restate the thesis. Consider discussing the future of traditional media in shaping public perceptions.
• 3 Essay Examples on The Impact of Traditional Media on Public Perceptions

Example 1: The Role of Newspapers in Political Campaigns

Introduction.

• In the past century, newspapers were the primary source of political news.
• Voters relied heavily on endorsements and opinion pieces.
• Established newspapers often backed specific candidates, shaping voter opinions.
• Endorsements from reputable newspapers could sway undecided voters.
• The 1992 U.S. presidential election saw significant newspaper endorsements play a crucial role.

Example 2: The Influence of Television on Social Issues

• Television networks decide which social issues to highlight.
• High-profile issues like climate change often get more airtime.

Emotional Appeal

• TV combines audio and visuals, creating a powerful medium to evoke emotions.
• Documentaries and reality shows capture personal stories, making social issues relatable.
• The coverage of the Vietnam War significantly affected public opinion and led to widespread anti-war sentiment.

Example 3: Radio’s Role in Community Building

Trust and accessibility.

• Radio is easily accessible and often free, making it a reliable source of information.
• Community radio stations provide localized content that is highly relevant to listeners.

Real-time Updates

• Radio provides real-time updates during emergencies, such as natural disasters, which is crucial for community safety.
• During the 2004 Indian Ocean tsunami, radio stations played a vital role in disseminating information and coordinating relief efforts.

How to Write an Essay on the Impact of Climate Change on Agriculture: 3 Best Examples

Climate change is one of the most critical issues affecting multiple sectors globally, with agriculture being among the hardest hit. If you are tasked with writing an essay on the impact of climate change on agriculture, there are several key points, research areas, and examples you can draw upon to provide a comprehensive analysis. This guide will walk you through the process and give you three excellent examples to use as inspiration.

How to Write Essay on the Impact of Social Media on Mental Health: 3 Best Examples

Tackling the multifaceted topic of social media's impact on mental health can be intimidating, yet enlightening. Our guide offers valuable tips and examples to help you craft a compelling essay on this significant subject. Let's dive in!

30 ‘In Conclusion’ Synonyms and How To Use Them Write Better Essays

A strong closing section is essential for any essay. Whether you’re writing an argumentative essay, an exposition, or a narrative essay, the conclusion needs to be one of the most impactful parts of your writing. If you’re looking at ‘in conclusion’ synonyms, then you likely need some help with crafting an impactful summary section.

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Traditional Media vs. New Media: What's The Difference and Which Belongs in Your Marketing Plan?

Table of Contents

• What is Traditional Media?
• Traditional Media Examples
• What is New Media?
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• Traditional Media vs. New Media: What’s the Difference?
• Traditional Media vs. New Media: Which is More Beneficial for My Business?
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Traditional Media and New Media

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Traditional Media and New Media. (2016, Nov 04). Retrieved from https://studymoose.com/traditional-media-and-new-media-essay

"Traditional Media and New Media." StudyMoose , 4 Nov 2016, https://studymoose.com/traditional-media-and-new-media-essay

StudyMoose. (2016). Traditional Media and New Media . [Online]. Available at: https://studymoose.com/traditional-media-and-new-media-essay [Accessed: 6 Sep. 2024]

"Traditional Media and New Media." StudyMoose, Nov 04, 2016. Accessed September 6, 2024. https://studymoose.com/traditional-media-and-new-media-essay

"Traditional Media and New Media," StudyMoose , 04-Nov-2016. [Online]. Available: https://studymoose.com/traditional-media-and-new-media-essay. [Accessed: 6-Sep-2024]

StudyMoose. (2016). Traditional Media and New Media . [Online]. Available at: https://studymoose.com/traditional-media-and-new-media-essay [Accessed: 6-Sep-2024]

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