business plan nail bar

Nail Salon Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

Nail Salon Business Plan

• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Nail Salon Plan Here

You’ve come to the right place to create your business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their nail salons.

Nail Salon Business Plan Sample

The links below provide an example of each essential component of a business plan for a nail salon:

Next Section: Executive Summary >

Nail Salon Business Plan FAQs

What is a nail salon business plan.

A business plan is a plan to start and/or grow your salon. Among other things, it outlines your business concept, provides market research about the nail salon industry trends, identifies your target customers, presents your marketing plan and details your financial plan.

You can  easily complete your business plan using our Nail Salon Business Plan Template here .

What Are the Main Types of Nail Salons?

There are many types of salons depending on the beauty and nail services offered. Traditional nail salons are the most common, focusing on manicures, pedicures, and treating and painting nails. There are also other salons that offer more comprehensive services including waxing and massages.

What Are the Main Sources of Revenues and Expenses for Nail Salon Businesses?

The primary source of revenue for nail salon businesses are its service fees. Some salons also gain revenue from sale of nail care products.

The key expenses for salons are rent, salaries for salon owners and nail technicians, and supplies expenses.

How Do You Get Funding for Your Nail Salon?

Salons are typically funded through small business loans, personal savings, credit card financing and/or angel investors. In order to secure funding you will need a solid business plan for a nail salon.

Read more about how to get funding: Seeking Funding from Angel Investors vs Venture Capitalists .

How to Write a Nail Salon Business Plan

A great business plan gets the reader excited about your business and encourages them to take the actions you want them to take. In many cases, that action is for them to write you a check to fund your nail salon. 

In order to achieve this, start with a compelling executive summary. In the summary, clearly explain why your nail salon is or will be successful. Do members of your team have lots of experience in nail salons? Do you have clients from other nail salons that you will bring to your business? Do you have a large social media presence you can leverage to get new clients?

Think about why your nail salon is going to be successful and clearly document this in your summary. Also, be sure to include the other key business plan elements like your customer analysis (describing the demographics of your target market), your competitive analysis (detailing your competitors and how you’re unique) and your marketing plan (the marketing strategies for how you will attract new clients). Do this and you’ll have a great plan that reflects your salon and attracts readers to help you succeed.

What are the Steps To Start a Nail Salon Business?

Starting your own nail salon business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Nail Salon Business Plan - The first step in starting a business is to create a detailed business plan for your nail salon that outlines all aspects of the venture.  Your nail salon business plan should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your nail salon business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your nail salon business is in compliance with local laws.

3. Register Your Nail Salon Business - Once you have chosen a legal structure, the next step is to register your nail salon business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your nail salon business, so a detailed nail salon financial plan is key.  After completing this, take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Nail Salon Equipment & Supplies - In order to start your nail salon business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your nail salon business.  Your nail salon marketing plan includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful nail salon business:

• How to Start a Nail Salon Business
• How to Open a Nail Salon Business

Where can I Download a Nail Salon Business Plan Sample PDF?

You can download our sample nail salon business plan PDF template here . This is a business plan template you can use in PDF format.

• Sample Business Plans
• Beauty Salon & Fitness

Nail Salon Business Plan

Want to start a profitable business venture?

So, if you’re the kind of person whose nails are always on point and possess the right blend of creativity to make others look and feel fabulous, it’s time to enter the world of grace and glamor.

The beauty industry is the most thriving place for innovative minds. In 2022, the global nail salon market was valued at $11.00 billion and is anticipated to grow at a CAGR of 8.0% from 2023 to 2030.

That’s a lot of money being spent on nail care. From French manicures and perfect pedicures to striking gel nails, people are going gaga over this beauty & fashion trend.

So, starting a nail salon business might be a money-making move for you. But before that, you have to make a solid business plan for a nail salon.

Surprisingly, our nail salon business plan will help you create your own business plan that leaves a mark on potential investors or partners.

Let’s dive in and uncover the secrets to turn your passion for nails into a successful business!

Key Takeaways

• Highlight your nail salon business, its ambiance, services, mission statement, and business goals in your business plan.
• Draft an effective executive summary section that overviews your nail salon business plan and attracts angel investors or partners.
• Conduct detailed market research to understand beauty industry trends, consumer preferences, and target customers.
• Research and analyze your direct and indirect competitors to determine where your business stands against other salons.
• Outline your operational plan and provide details about staffing needs, inventory control, and customer satisfaction.
• Prepare a realistic and strategic financial plan to assess startup costs and secure funding resources for a nail salon business.
• Effectively promote your brand by developing a comprehensive sales and marketing plan.

Why Write a Nail Salon Business Plan?

In reality, every established or upcoming business requires a well-crafted business plan. It is not just a document; it’s a dynamic tool that offers a roadmap for financial projections and business decisions.

Like any other business, a nail salon business greatly benefits from having a well-thought-out business plan.

Whether you’re seeking to secure a loan or attract new investors, a detailed business plan is a must. It presents your salon’s expenses & revenue potential and outlines the profitability for potential investors.

An actionable business plan lays the foundation for a nail salon, outlining business strategies, goals, marketing plans, service offerings, funding needs, and steps to enhance your credibility.

Not only that, for sustained growth, it serves as a reference point for effectively tracking progress, reassessing business goals, and adapting to changing market demands.

If you’re running your own nail salon or handling one, you need to write a compelling nail salon business plan that aligns with your salon’s vision and guides you cohesively toward it.

Now, let’s move forward to create a successful business plan without any further ado:

8 Key Elements of an Effective Nail Salon Business Plan

• Executive Summary
• Company Overview
• Market and Competitor Analysis
• Salon Product and Services
• Salon Marketing Strategy
• Nail Salon Management Team
• Operational Plan
• Financial Plan and Forecasts

1. Executive Summary

An executive summary is the initial section of your business plan where you’ll make your first impression. So, provide a quick overview of your entire nail salon business plan.

Your executive summary should be clear, concise, and engaging as it attracts investors or readers to delve further into your plan.

Try to sum up your business idea in a complete and precise manner. Outline a few important topics, from objectives and core values to a coherent vision for your brand.

Clearly state your nail salon’s concept, success factors, unique selling point(USP), market opportunity, and team expertise, which will be explored in greater detail within the plan.

Don’t forget to highlight your salon products & services offered and financial strategy in this section. Lately, complete this section with a compelling call to action for inviting potential investors or readers.

Drafting an executive summary is often easiest when done last once you have simply gone through and penned all the key sections of your business plan.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Company Overview

Now, it’s time to emphasize the key aspects of your nail salon business that help you turn your idea into something real and concrete.

Provide all the basic information about your salon, including

• Name & concept of your business
• Business structure & legal entity (sole proprietorship, Limited Liability Company (LLC), partnership firm, or some other)
• Prime location & reason for choosing the place

Clearly illustrate your salon owners’ or partners’ names with the ownership shares. And accentuate your passion for personal care salons and commitment to quality services with the mission statement.

Discuss a little bit more about the business history and how your salon operates. Here, don’t forget to answer questions like:

• When did you start your nail salon business?
• What is the purpose and long-term business objective?
• What milestones have you accomplished? It could be the number of customers served, positive reviews, new nail salon openings, etc.

Refer to the below business history for an example:

Also, represent any health and safety regulations or details on licensing requirements for your nail technicians that affect your business.

3. Market and Competitor Analysis

After the business description, let’s move to the market research and competitor analysis section. It is a crucial aspect of your nail salon business plan.

Take some time to go further and conduct a thorough market analysis, as it unveils necessary information about your target audience and the local market.

It helps you understand your position in the market and allows you to anticipate market shifts. Identify emerging nail care industry trends and stay updated on recent practices, styles, and products.

Illustrate your target market demographics, including age, gender, income level, and preferences. Want help creating a buyer persona for your nail salon business?

Utilize Upmetrics AI writing assistant now and write your business plan sections. Follow the given prompt or revise it to make a bunch of buyer persona profiles for your target customers:

Not just that, you can tailor your services and marketing tactics effectively according to target market needs.

Explore the current landscape and understand your competitors better. You can identify direct and indirect competitors of your nail establishment.

Most likely, the other nail salons located near your area will be your direct competitors. Indirect competitors are other supermarkets or retailers from where customers can buy products (nail polish, nail files, etc.).

Collect details about competitors, such as their target market demographics, offered services and products, pricing strategies, strengths, and weaknesses.

If you know other salons’ target customers and marketing plans, it is easier for you to stay ahead in the competitive landscape and establish an exceptional position in the local nail salon industry.

4. Salon Products and Services

After understanding the market trends, provide details about what salon services you’d like to offer. This section encloses a range of nail care services and products your salon will offer, highlighting below:

• Artificial Nails
• Acrylic Overlay
• Nail Gel (with or without UV curing)

Sketch out a comprehensive menu that clearly showcases your expertise, ensuring customers understand the full range of available pampering options. Also, define your pricing plans for nail services.

Ensure that you research local market rates and align your pricing strategy with industry standards. Try to offer tiered packages to cater to various client preferences and budgets.

Not only that, highlight the quality of products to convey a commitment to excellence. Mention the exclusive use of premium, non-toxic, and long-lasting nail care products, from nail polishes to lotions.

Specify any partnerships with eminent brands that resonate with customers seeking an elevated experience. Explain how your services satisfy market needs and stand out from the other nail salons.

Take a reference from the below example drafted using Upmetrics AI, describing products and services for a nail salon business:

Below are Finger Art’s initial service offerings and in-store products sold.

Nail Technicians will be asked to perform the following services:

• Acrylic Nails
• Hand & Foot Massages

Finger Art will feature premium nail products in-store from these well-established brands. It will continue to update its offering in order to provide the newest nail products to its customers.

Some of its featured brands will include:

Furthermore, the waiting area will have television screens and popular publications to make the wait for service more pleasurable. Toys and board games will also be on hand for children, as well as at-request refreshments which we will provide for free during the waiting period.

If applicable, detail any specialty or additional salon services you provide, such as waxing and false eyelash application.

Here, remember that as you expand your salon services, your technicians may need to be specifically certified to serve these new services.

5. Salon Marketing Strategy

Developing a successful marketing strategy is an essential aspect of your nail salon business plan. Define the unique facets of your salon that build a distinct brand identity.

In a nail salon business, it is of utmost importance to have a strong marketing plan and a modern digital approach, using a mix of online and traditional offline channels.

While writing the nail salon marketing plan, keep in mind to outline the below strategies to attract new clients and retain existing ones:

Social Media Platforms

Use social media platforms to present your salon’s essence. Regularly post exquisite snapshots or videos of your nail art designs, salon ambiance, and behind-the-scenes moments.

User-Friendly Website

Assure that your salon has a user-friendly website that provides basic information about your services, pricing, and contact details. Share informative content including blog posts, infographics, or videos.

Collaborations

Collaborate with local businesses or influencers to expand your reach and draw their existing customers. This might do wonders for your business and enhance your salon’s image.

Offline Advertising

Effectively reach your target audience using offline advertising methods like brochures, newspapers, social gatherings, or events. Also, get in touch with the local community through marketing initiatives.

Loyalty Programs & Promotions

Facilitate client retention through loyalty programs that offer rewards for frequent patrons. Create promotions(special discounts or festive packages) to attract new clients and retain existing ones.

6. Nail Salon Management Team

Allowing your readers or investors to know more about your management team will help them have a clear picture of who is running your salon.

So, shed light on your management team structure. Highlight each individual’s specific roles & responsibilities. Also, jot down all the skills, qualifications, and prior experience.

This section is especially important for nail salons as it includes everything about your salon owners and employees. And having skilled nail technicians is integral to the success of your business.

Here is an illustration of a nail salon management team using the #1 business planning software —Upmetrics:

Next, describe the compensation plan or salary structure in this section. This can help key stakeholders to ascertain how much percentage of the revenues is allocated to salaries.

Not only that, you can also define an advisory board by including 2 -3 individuals who act like mentors to your business. They would direct you with strategic guidance and add credibility to your business idea.

7. Operational Plan

Now, it’s time to provide precise information on day-to-day operations, as it is the choreography that ensures every day unfolds smoothly and your clients leave with perfectly polished nails and smiles.

Consider including below essential components in your operational plan:

Staffing requirements

Set the number of nail technicians needed as per your expected client traffic and detail their skills & experience. Mention support staff, such as receptionists or cleaning personnel for a seamless operation.

Briefly outline their responsibilities and discuss ongoing training programs for your staff to keep them updated on the latest nail care methods, trends, and customer services.

Facility management

Highlight the ambiance you want in your salon and clearly state cleaning protocols for maintaining hygiene maintenance practices. Also, describe supplies and inventory management for good stock control.

Apart from that, you can also provide a nail salon layout, showing workstations, waiting areas, and other facilities.

Equipment/Technology

Detail the equipment or technology you plan to implement in your parlor, including executive tools, reception furniture, salon station equipment, nail drying lamps, nail polish racks, online booking systems, or CRM.

Quality measures

Clarify the service standards you wish from your staff for customer interactions, punctuality, and the overall client experience. Also, gather feedback from clients to enhance your nail services.

8. Financial Plan and Forecasts

Currently, you are in the business planning stage, but spending some time putting together the most realistic financial projections is also crucial.

This section will be immensely significant when you start seeking out funding from investors. A well-structured and in-depth nail salon financial plan reveals the tentative spending as well as the projected growth for your nail salon.

So, highlight all the vital information investors require for informed, strategic decision-making. They can also help you comprehend how your business can satisfy its financial obligations while keeping a positive cash flow.

To avoid such a situation for your salon, clearly outline projected sales, operating budgets, revenue forecasts, profit margins, and startup costs to buy nail salon equipment & cosmetology establishment license.

Besides these statements, here’s what you should consider while forecasting a nail salon financial plan:

Income statement

An income statement is commonly known as a profit and loss statement, or P&L, showing the ability of your business to generate profits by increasing revenue and reducing costs.

This financial statement summarizes your business’s revenues, costs, and expenses over a specific period. Here is an example of a projected income statement for a nail salon using Upmetrics:

Cash flow statement

Right cash flow planning helps you notice how much money you need to start a nail salon or grow an existing business and ensure that you never run out of money.

Don’t forget to maintain a cash flow statement even for certain months before earning profits.

Balance sheet

The balance sheet shows the financial future of your business. It classifies all your financial data into three parts: assets, liabilities, and equity.

Typically, a balance sheet is prepared once a year. Create a prospective balance sheet at the end of your first year using your profit and loss spreadsheet and cash flow statement.

You can also include a break-even analysis that indicates the exact point at which your salon will be able to cover all of its expenses and start earning profits.

However, calculating all the financial statements from scratch can be challenging, but it’s easier than ever with Upmetrics’ robust financial forecasting tool .

All you need to do is provide the information you have, and let the tool evaluate financial projections, and create visual reports for you. No manual data entry, recalling Excel formulas, or preparing graphs—nothing.

Well, having a practical financial plan in your hand not only helps you present your business’s fiscal health but also accentuates its long-term viability.

Key Considerations for Creating a Nail Salon Business Plan

Creating an effective nail salon business plan requires a thorough understanding of the target customer’s needs.

To ensure your business plan lays the foundation for a nail salon rather than just a mere checklist, ask yourself whether you’re incorporating the following key considerations for business development:

Service offerings

Understand diverse target customer preferences and include a wide range of nail services. Try to offer unique or specialized services that set you apart from other nail salons.

Pricing strategy

Conduct a proper market analysis to determine the average cost of nail services in your area. Set a competitive pricing strategy that covers your expenses, and assures profitability.

Training and Expertise

In the nail care industry, recognize the importance of quality services and invest in ongoing staff training. Make sure that your team is aware of new trends, techniques, and exceptional customer service skills.

Digital Presence

Implement a strong online presence to satisfy the expectations of digitally savvy customers. Enhance your salon’s visibility by developing a professional website, effective search engine optimization (SEO), and active social media.

Salon ambiance

Prioritize the salon atmosphere, considering factors like décor, cleanliness, and stellar customer service. Develop an inviting and comforting environment that helps you attract and retain customers.

Health and Safety Measures

Ensure you comply with health and safety protocols to meet industry standards and regulations. Give paramount importance to cleanliness and client well-being.

Download Your Free Nail Salon Business Plan PDF

Are you ready to start writing a nail salon’s business plan? And want to get help with your business plan? Well, here you go; download our free nail salon business plan pdf now.

This expertly crafted template has been designed with nail salon businesses in mind. With a step-by-step guide and example, this template assists you in developing your own plan.

Import data into your editor and start business plan writing.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Start preparing your business plan with AI

Finally! With the help of our free sample business plan template, you know how to write a nail salon business plan. So, you are one step closer to starting or expanding your business confidently- pretty thrilling, right?

But you know what else is exciting? Your business planning process can be even smoother than this. Yes, you heard it right; it’s possible with the help of Upmetrics AI-powered assistant .

So, take a sigh of relief as we will take care of your business plan, and focus only on your business operations!

Check out our other beauty salon & fitness business plan templates .

Related Posts

Beauty Supply Store Business Plan

Boutique Business Plan

Business Plan Example Template

Customer Analysis for Business Plan

Frequently asked questions, how often should i update my nail salon business plan.

Regular updates to your business plan are necessary to reflect transitions in the market and industry trends. Consider reviewing and revising your plan annually or more often if there are significant changes in your business structure, services, or market conditions.

What are some resources for nail salon business owners?

Here are some of our resources that help nail salon owners on their business journey:

• Investor pitch template
• Online business calculators
• Free marketing plan template

What are the legal considerations to include in a nail salon business plan?

There are several legal requirements that you need to include in your nail salon business plan:

• Business license and permits
• Health and Safety Compliance
• Employment Laws
• Insurance coverage
• The legal structure of your business

Are there any examples of nail salon business plans I can reference?

You can find templates and guidelines online to craft your nail salon business plan effectively. Consider reputable sources like Upmetrics, which offers sample business plan templates to help you create a comprehensive and professional business plan tailored to your salon.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Nail Salon Business Plan PDF Example

• February 28, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful nail salon. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your salon’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a nail salon business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the beauty industry, this guide, complete with a business plan example, lays the groundwork for turning your nail salon concept into reality. Let’s dive in!

Our nail salon business plan is crafted to be straightforward and comprehensive, encompassing all essential elements necessary for a well-rounded business plan. It specifies the salon’s operations, strategic direction, market analysis , competition landscape, management structure, and financial forecasts.

• Executive Summary : An overview of your nail salon’s concept, market positioning, leadership, and financial strategy.
• Salon & Location : Describes the salon’s design, amenities, and strategic location choice.
• Treatments & Pricing : Details on the range of nail services provided, including manicures, pedicures, and pricing.
• Key Stats : Industry size , growth potential, and critical statistics about the nail salon market.
• Key Trends : Current trends shaping the nail salon industry, such as customer preferences and technological advancements.
• Key Competitors : Analysis of major competitors in the vicinity and how your salon differentiates itself.
• SWOT : Strengths, weaknesses, opportunities, and threats analysis.
• Marketing Plan : Strategies for marketing your nail salon to attract and retain customers.
• Timeline : Important milestones and targets from the startup phase to expansion, for at least the first year.
• Management : Information about the management team, outlining their roles and contributions to the salon’s success.
• Financial Plan : A projection of the salon’s financial performance over the next five years, including revenue, profits, and anticipated expenses.

Nail Salon Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your nail salon’s business plan, providing a succinct overview of your salon and the services it provides. It should outline your market positioning, the range of nail care and beauty services offered, its location, size, and a brief on the operational aspects.

This section should further detail how your nail salon will position itself within the local market, including an analysis of the number of direct competitors in the area, identifying who they are, along with your salon’s unique selling points that distinguish it from these competitors.

Additionally, it is important to include information about the management and founding team, detailing their roles and how they contribute to the nail salon’s success. Lastly, present a summary of your financial projections, highlighting expected revenue and profits over the next five years.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Dive deeper into Executive Summary

Business Overview

For a Nail Salon, the Business Overview section is divided into 2 concise slides:

Nail Salon & Location Present the design and ambiance of your nail salon, focusing on how the environment is tailored to provide a relaxing and premium experience for clients. Discuss the salon’s location, emphasizing accessibility and the convenience it offers to potential clients, such as proximity to busy shopping areas or availability of parking. Highlight the strategic benefits of the location that make it an attractive choice for your target market .

Services & Pricing Explain the variety of nail services your salon offers, from basic manicures and pedicures to more advanced treatments like gel, acrylics, and nail art. Provide an overview of your pricing structure , showing how it aligns with the salon’s quality of service and the competitive landscape. Mention any special packages, membership options, or loyalty programs that encourage repeat visits and foster a loyal customer base, enhancing the client’s salon experience.

Make sure to cover here _ Salon & Location _ Treatments & Pricing

Market Overview

In the Market Overview of your nail salon business plan, begin by outlining the current size of the nail care industry and its potential for growth. This part is essential for understanding the scale of the market and the opportunities it presents.

Next, address recent trends in the market, such as the increasing consumer demand for luxury nail services, eco-friendly products, and innovative nail art designs. For example, mention the growing interest in customized nail art, long-lasting gel manicures, and the use of non-toxic, vegan nail polishes.

Finally, discuss the competitive landscape, which includes not only other nail salons but also full-service beauty salons offering nail services, and at-home nail care trends. For example, differentiate your salon by highlighting unique services such as bespoke nail art, a focus on hygiene and customer experience, or the use of exclusive, high-quality products. This overview will provide insights into the demand for nail services, identify your key competitors, and clarify your salon’s unique position in the competitive market.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Dive deeper into Key competitors

First, conduct a SWOT analysis for the nail salon, identifying Strengths (such as high-quality nail care services and experienced technicians), Weaknesses (like significant competition or high operational expenses), Opportunities (for example, an increasing interest in nail art and care), and Threats (such as economic downturns impacting discretionary consumer spending).

Next, create a marketing strategy that outlines ways to attract and retain customers through targeted advertising, attractive package deals, vibrant social media engagement, and hosting or participating in local beauty events.

Finally, design a detailed timeline that specifies crucial milestones for the nail salon’s launch, marketing activities, customer acquisition, and strategies for expansion, ensuring the business evolves with strategic focus and clear objectives.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the nail salon’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the salon towards its financial and operational goals.

For your nail salon business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your nail salon’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your nail salon business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Related Posts

Radiant Waxing Franchise Costs, Fees & Profits (2024)

• March 7, 2024
• Franchises , New Franchises

Pure Sweat Sauna Studio Franchise Costs $393K – $668K (+ 2024 Profits)

• May 31, 2024

Perspire Sauna Studio Franchise Costs, Fees & Profits (2024)

Privacy overview.

How to Write a Nail Salon Business Plan in 2024?

Having a nail salon business plan is essential if you want to set and meet targets for your new business, figure out your marketing strategy and have a roadmap for daily operations.

What You Will Learn

We’ll look at the basics of creating your nail salon business plan, some important business planning tips, plus a nail salon business plan checklist and template to help you get going.

Jump to the Section You Like

What is a nail salon business plan, why does your nail salon need a business plan, nail salon business plan template.

Your nail salon business plan does a lot more than track day to day operations.

It’s a competitive analysis of your own business, complete with market research, a financial plan, mission statement and long term strategy for promoting and growing your company. It will usually also include a plan for supporting your nail technicians and staff’s needs.

A nail salon business plan usually includes both an executive summary of the plan (we’ll describe this in more detail later) plus a nail salon business description and the actions you’ll take to establish your nail salon and build a loyal customer base.

It contains your market research and shows that you understand industry trends, outlines your business goals, has a sample budget, and outlines your target market and services you’ll provide.

Your business plan is also something you can look back on to check how your nail salon is doing, make sure that you’re “on target” to meet your financial goals, and make any adjustments as needed.

This makes it easier to adjust your nail salons marketing plan, check financial projections and make data-based decisions rather than reacting based on feelings or assumptions.

Nail salon businesses aren’t the only ones that need a plan.

In reality, every established or up-and-coming company needs to have a business plan to help them with financial projections and business decisions.

Even if you’re just trying to secure a loan, attract new investors or get a better idea of your expenses and potential to attract new clients, a nail salon financial plan and business strategy is essential.

Whether you’re running your own nail salon or managing one, a plan for your small business is just as crucial as having the right staff or equipment.

Your business plan will make it easier to create your nail salon’s marketing plan, brainstorm improvement ideas and hold effective team meetings where you can discuss your nail services, business expenses and strategies to target customers.

It’s your roadmap to help you and your team stay on track with your vision and target market’s needs.

Key Elements of a Good Nail Salon Business Plan

If you’re wondering how to start, nail salon business plan structures may look a bit different depending on the salon owners, business size and clientele, but they have some key things in common.

They always outline your objectives, identify your target market, services provided, projected sales and revenue, as well as your marketing tactics, potential expenses and financial plan as a whole.

If you’re a new nail salon, it will contain your startup costs and business structure. If you’re an experienced nail salon owner, the plan will show that you have a solid grasp of where your business stands and where you’d like it to be in the future.

Let’s take a look at some of this in more detail:

How to Start a Nail Salon Business Plan?

Having your nail salon business plan ready to go is an important first step that can give you (and any investors) a clear picture of your business structure. It’s also a great way to stay focused on your goals and mission statement when making decisions.

To start a business in the nail salon industry, you’ll need to:

• Gather Necessary Info: Look into current nail salon market trends, research the local market and competitors, client segmentation, and your potential new customers and target market.
• Create Clear Quantitative Targets: Conduct a market analysis and base these targets on the profits and expenses you’ve projected.
• What Makes You Stand Out: How does your business stack up against the other nail salons out there? Be aware of your strengths and whether you have a unique selling point, then decide on a marketing plan. Maybe you’re the only one that specializes in french manicures or uv gel overlays in your area- find out.
• Understand the Potential Roadblocks: Do your homework and list out everything that could potentially affect your startup costs, revenue or the time it takes to get your nail salon open and running. Budget for these possibilities in your financial plan.
• Consider Using a Free Template: A free nail salon business plan template is easy to find online and a great way to get everything organized- you can always make adjustments to a premade template as needed instead of building one from scratch.
• Ask for Professional Help: Whether you’re dealing with a small business or a large chain of nail salons, don’t shy away from hiring a professional consultant to help you with the details of your market analysis, mission statement or executive summary.

Here are a few examples of what should be included in your nail salon’s business plan:

This is the first thing potential investors (and anyone else who has an interest in helping or running your nail salon) will see. Be sure to include:

• Your Businesses Name (and logo, if you have one)
• Your Contact Information

Table of Contents

A good business plan is organized, and a table of contents will make it easier to find information quickly. Separate your financial data, marketing plan and other details into clear sections.

Executive Summary

This is where you’ll make your first impression. TYour executive summary should always include the following:

• Your Nail Salon’s Mission Statement (briefly explain your business goals and your plan to achieve these goals)
• A Vision Statement (where do you see your nail salon in five years, for example?)
• An Overview (briefly explain your nail salon’s concept, and give a summary of what the plan will cover)
• Keys for Success (what do you need for your business to get started and stay on the right track)

Business Description

This is a brief explanation of your business and the services you’ll provide:

• Where You’re Located
• What Services You’ll Offer (or new services you’d like to expand to provide)
• Your Staff (including the number of nail technicians plan to hire)
• A General Overview of the Nail Salon Industry in Your Area (and what sets you apart from the competition)

Target Market

Who are your target clientele and how would you describe them? Consider the following:

• What demographic will you provide services to?
• Where are they located? Do they live or work in the area? Are they students?
• Why did you choose them? (Your chosen clientele will influence future business decisions like staff training, retail products, decor and equipment purchases)
• What do these clients want (and how will you provide it)?
• Why should they choose you? (What makes you more appealing than your competitors?)

Think about conducting a nail salon SWOT analysis (strengths, weaknesses, opportunities and threats) to get a better picture of these details as you’re putting the plan together.

Competitive Analysis

Understand the market you’re entering and be ready to explain:

• Who are your competitors?
• Where are they located in relation to you?
• In what ways are you similar/ different?
• Will you share the same pool of clients?
• If so, will you offer services that make you stand out and keep customers coming back?

Management Plan

A nail salon’s management plan breaks down how your business will be run. As the owner, you should explain:

• The Company’s Structure (this will differ a lot depending on the size of your business- a home nail salon business plan will be relatively simple, whereas a large multi-location facility needs more detailed management)
• Your Management Strategy (major business goals, projections and targets for the next few years, and how you plan to achieve these)
• Staffing Information (how many team members you’ll need in which roles)

To learn more about nail salon management improvement check out our post How To Improve Nail Salon Management Efficiency .

Products and Services

Including these in the business plan makes it easy for anyone (including angel investors) to see that you’ve got a solid grasp of your future revenue, profit margins and projected expenses. Include the following:

• Any products (including nail polish or nail-care items) you’ll use
• Retail products
• Each service you’ll provide

List these items in detail, breaking down the prices of each, their costs and profitability.

Marketing Plan

How will you reach new customers and expand? What advertising will you use and how much will it cost? What about low-cost or no-cost marketing options? You can include a more general overview here, but you should still do lots of research and planning.

Explain your:

• Nail Salon Marketing Plan (give an overview of how you’ll reach and bring in new clients- explain your target market and how you’ll reach out to them)
• Your Sales Strategies and Promotions (how will you move products and retain loyal clientele)
• Advertising Strategy (how will you spread the word about your nail salon’s services- include your social media plan)
• Your Branding (define your brand- crucial if you’re expanding existing locations or trying to reach a new market segment)

Consider this in terms of your retail products and your services. Be sure to go over:

• How you plan to introduce your products and services
• How you will market these to clients
• Why your offerings are unique/special/appealing to your clients
• Projected sales goals and targets
• A breakdown of projected income from both services and product sales
• Your cost estimates and financing plan for extras like training or new equipment needed

Do not miss to check out our post Eye-Catching Nail Salon Business Card Ideas .

Financial Plan

You’ll need to know how much it will cost to get started and have a plan to become profitable as soon as you can, especially when you’re talking to investors. Try to get these details figured out in as much detail as possible. Prepare your:

• Financial Statements
• Assumptions (including things like detailed costs and expenses forecasts)
• Profits and Loss Projections (including your break even point)
• Your Balance Sheets (if you have them for an existing business)
• Any Loans and Debts for Your Business

Pro Tip: Have a financial advisor or professional take a look at the numbers in your financial plan and go over any details before you finalize it. They can provide valuable advice and insight.

Do not miss our post Nail Salon Price List .

Operating Plan

This breaks down the day-to-day details of running your business, such as:

• Your Main Location (this can be a central office for a nail salon chain, if you have more than one location)
• Your Management Structure

Additional Information

Make sure to include any other details that you think investors, financial professionals or management should know. This might be:

• Any Additional Documents
• Relevant Statements, Policies or Information

You can include these in the final pages of your nail salons business plan. Often, it’s helpful to add an appendix here.

We also recommend you check out our blogs on How to Open a Nail Salon and Nail Technician Duties .

If you’re concerned about the cost of creating a professional business plan for your new nail salon, then you’re not alone. It can be a bit intimidating at first.

Even seasoned nail professionals and business people might not have the time or the resources to build all of this from scratch. That’s why we’ve done our best to help. We’ve put together a nails salon business plan free template that you can use and modify to fit your needs.

By using our free sample of a nail salon business plan, you’ll be able to save time and effort on the “red tape” and focus on the details.

Do not miss our post Top 165 Nail Captions for Instagram .

Nail salons are a lot of work, and getting started in the industry is no exception. Having a business plan that you can refer to is a good way to make sure that the decisions you make are the right ones to keep you on the right track and grow your business.

Writing your nail salon business plan is a big job, but it shouldn’t feel like a chore. In fact, it’s the best way to show your love and enthusiasm for your business- this is your chance to outline your goals and think about how you’ll make them a reality.

How to write a great business plan https://ieeexplore.ieee.org/iel3/46/14446/00660335.pdf

The successful business plan: secrets & strategies https://books.google.com/books?hl=en&lr=&id=hp

How to write a business plan https://books.google.com/books?hl=en&lr=&id=jFFCGKTjQ4MC&oi=fnd&pg=PR5&dq=business+plan&ots=5lkUASJ0Fg&sig=xnE0G_SfvfLXhAbuuKOpG67UIqo

About the author Bartek Kulasza

Bartek Kulasza creates informative content that focuses on efficient business management. He covers salon software, marketing and sales, budgeting and reporting, salon design and equipment, inventory management, growing customer base, helping businesses optimize operations, enhancing customer experience, and increasing profitability.

• Nail Salons
• How to Write a Nail Salon Business Plan

• Starting a Nail Salon Business

Nail Salon Business Plan

Last Updated: June 6, 2024, 8:12 am by TRUiC Team

The first step in getting your nail salon off the ground is to sit down and develop a thorough business plan . Before starting, be sure you’ve taken the time to consider the vision you have for your business, what you hope to accomplish as a business owner, and a basic plan for what this journey will entail. With those things in mind, it’s time to dive deeper into the details. This guide is designed to take you to the next phase in preparing to start your nail salon business.

Market Research

Understanding your market is an essential part of starting and maintaining a successful business. This includes getting to know both your target customer and your major competitors as well as learning all that you can about the nail salon industry in general.

If you need help branding your nail salon, try using our Free Nail Salon Logo Maker . Our free tool will help you brand your nail salon with a unique logo to make your small business stand out.

Who is your target customer?

On the surface, identifying your target customer may seem simple. At the most basic level, a nail salon customer is anyone looking for nail services. However, true success comes from knowing not the target customer of a nail salon, but of your nail salon.

During the first phase of your business planning, you spent some time considering what type of salon you hope to open and who it will cater to . At this phase, it is time to deal with the specifics.

An excellent way to approach this step is to create a profile or persona of your ideal customer. Consider the age, location, gender, income level, and other demographic details about who you think will be frequenting your salon. By doing this you can most effectively craft your design, atmosphere, marketing, prices, products, and services.

Some important questions to answer when establishing your target customer base are:

• How many people in your area fit into this customer base?
• What drives their consumer decisions?
• Do they need your services?
• Can they afford your services?
• How do they consume media and marketing?

Who are your competitors in the market?

Just as important as understanding your customers is understanding who else is trying to attract them. Knowing who your competitors are, and what they offer, can help you make your products, services, and marketing stand out. It will enable you to set your prices competitively and help you respond to rival marketing campaigns with your own initiatives.

It is important to remember that competition can come from a number of places. The first stage of your competitive research should focus on identifying competing nail salons in your area. Look to local business directories, trade organizations and events, advertisements, and basic online research to develop a better understanding of what businesses and products exist in direct competition with what you hope to offer.

Next, take a closer look at how they do business. Compare prices, services , staff size, brand design , and media and marketing. Much of this information can be found by simply visiting your competitors’ websites or following them on social media. To dive even deeper, book a service or two at some of your competing salons. While there, pay close attention to the quality of their customer service, the wait time for an appointment, how busy their salon is at a given hour, how many people are working, and the skill of their technicians.

Throughout this process, make note of what aspects of their services you’d like to adopt and what things you know you can improve on. Consider what marketing tactics appear to be working for them and what falls flat.

Finally, do not forget about less direct or obvious competition. The explosion of multi-level marketing businesses means competing not only with other brick and mortar nail salons, but also a range of online businesses marketing directly to your customers in the comfort of their homes. Research what nail products are available through these companies and how you may be able to offer similar products or services in your salon.

Nail Salon Industry

Understanding your industry as a whole is just as critical as knowing your local market. This information can help you predict your profitability and growth over time as well as how to effectively capitalize on industry trends or innovations.

The nail salon industry is fairly stable, with an annual growth rate of around 7.5% over the past three years. In 2019, industry sales were $5.9 billion dollars, with the average sales per company around $200,000. As a discretionary service business, nail salon profitability will often hinge on the economy at large. During economic downturns, demand for non-essential services such as manicures and pedicures will fall. As the owner of a nail salon, you should be prepared for these economic ebbs and flows.

Product/Service

With an idea of who your ideal customer is and where your salon will fit in the local market, you can begin to consider what services you’d like to offer, any products you hope to sell, and how to price these selections.

What types of services will your nail salon offer?

A nail salon can offer anything from basic manicures and pedicures to a full slate of personally crafted specialty services . To begin, sketch out a list of services you hope to offer based on the type of salon you are opening. Start with the basic categories of manicure, pedicure, and artificial nails and build your list from there. This initial list will look something like this:

• Acrylic Overlay
• Gel (with or without UV curing)

The specific services you offer will depend on your salon’s style, atmosphere, and aesthetic, but should also strongly take into account the information you gain during the market research phase of planning. Look closely at who uses salon services in your area, what services are most popular, what your competition offers, and what gaps can be filled.

A nail salon in a small college town will offer services and specialties different from one located in an upscale city center, but that does not mean you can’t put your own personality into your salon. One of the best ways to do that is to focus on both the service and the experience. Consider how you can transform a manicure or pedicure into a unique spa experience for your clients. Services falling under the manicure category can include anything from simple polish or French manicures to paraffin wax treatments and aromatherapy hand massages, while pedicures may include a hot stone massage or callus treatment.

One of the most appealing aspects of opening a nail salon is that changing and adapting your services comes with low overhead costs. As you begin seeing clients and getting a feel for what types of services they are requesting, what style of artificial nails they prefer, and which technicians are most in-demand (and why) you can further tailor your offerings to meet those demands.

Finally, many nail salons offer additional services, such as waxing and false eyelash application. Keep in mind that as you expand your offerings your technicians may need to be specifically licensed to perform these new services.

Will your nail salon offer products for sale?

Offering products for sale in your salon is an excellent way to add to your profits. At the very least, most salons will sell the line of nail polish they use on their clients. Other popular offerings include hand and foot care products, cosmetics, fashion accessories, and gift sets.

Your product offerings should stem directly from your available services. Like your list of services, your selection of products will likely evolve over time as you learn the preferences of your clientele.

Pricing your services right is a critical factor in the success of your salon. At the most basic level, price setting is a product of supply and demand. As with each factor in your planning, your market research should be the first place you look for information on how to properly price your salon services.

If you set your prices too high above the average rate in your area, you risk pricing out your target customer base or driving them to your competitors. If there is a great deal of competition in your area, consumers will have enough options to choose a lower price for comparable services. Even if you are the only salon in town, however, your prices can still only go as high as your customers can reasonably afford and are willing to pay.

On the other hand, pricing your services too low also comes with a number of problems. If your services are priced too far below average you risk inviting a higher demand of clients than you can handle, leading to long wait times for appointments or rushed services, both of which will turn people off to your salon. Additionally, low prices can lead to lost revenue or a price war with other salons in your area that can put you out of business.

Your prices will ultimately need to be high enough to cover your expenses and turn at least a modest profit.

Beyond the supply and demand curve, however, there is a strong psychological factor involved in pricing. It has consistently been shown across industries that consumers use the price of products and services to help determine their quality. For this reason, people will very often respond more favorably to higher-priced items, even when identical products are being compared.

If you consider all of these factors, you should be able to establish reasonable prices for your services that can be tweaked up or down as your business develops until you find your sweet spot.

Finding the proper space for your salon will have a big impact on upfront and ongoing expenses as well as the overall success of your business. Because the location of your salon is one of the most important decisions you will make, be sure to set aside enough time to visit many locations and consider all of the following critical factors before settling on a space.

Buy or rent

The decision to buy or rent your space will have lasting implications for your budget and the future of your business. Buying will typically require a larger upfront investment, while renting offers more flexibility. Commercial rental rates can be anywhere from $10 to $200 per square foot per year, or around $10,000 to $200,000 annually. Real estate prices can vary just as widely depending on your location.

Turnkey or remodel

You will also need to decide if you’d prefer to purchase and take over a functioning salon or start from scratch. Buying out an existing business can be much less of a risk, but will not offer as much flexibility when it comes to executing your own vision. The cost to purchase a fully functional nail salon can range anywhere from $40,000 to well into 6-figures depending on where you live and what you’re looking for. Alternatively, industry experts estimate that the cost to build out a nail salon in a commercial space will range from $75,000 to $125,000 for a 1000 square foot salon.

Choosing the right location for your business is essential and will have a big impact on both cost and success. You will need to balance the benefits of a given location with your budget to find a space that is attractive from a business and financial perspective. Things to consider include the other businesses around your space, the level of foot or vehicle traffic past your location, and the population in the area. If you select a residential area you will need to determine how visible your location is from the road or sidewalk and how busy or deserted the area becomes during the workweek. If you select a space within a larger shopping plaza, the other businesses in the plaza will have a dramatic effect on what type of consumer is walking past your salon.

As a service-based business, hiring the right employees is essential. Although you won’t be doing any hiring at this stage, it’s important to start considering what roles need to be filled and how you may go about filling them.

Day One Employees

Unless you are starting a small at-home salon or a one-person mobile salon, you will need to hire at least a handful of employees ready to work from day one. At a minimum your start-up staff should include one or more technicians to perform salon services, a front desk receptionist to greet clients, answer phones, and make appointments, and someone to manage the day to day business functions of the salon. You may choose to take on one or more of these tasks yourself, but will not be able to handle all of them on your own.

To get a rough idea of who you’ll need to hire, think about how many manicure and pedicure stations you hope to have in your salon, what additional services you plan to offer, and how much you can afford to spend on your staff’s wages. You can also begin a preliminary list of qualifications you will seek in prospective employees and how you hope to conduct the interview process. Read our full guide on the hiring process . 

This first core group of employees will be a more integral part of your business’ success than future hires. For this reason, hiring the right people and developing a training program that gets them invested not only in their job but in your business as a whole can make all the difference. Start to think about the key skills you’ll look for in your employees and how you can hone these skills through proper training. Consider also, what type of customer service environment you hope to create and how you can instill your values as a business owner in each person you bring into your venture.

Permits/Licensing/Insurance

Before you get started, be sure you understand what permits, licenses, and insurance are required to keep your business compliant with state and local regulations.

In general, most states require that businesses be registered. This involves forming your business entity, be it a sole proprietorship, partnership, LLC, or corporation, through the state government where you plan to do business. Learn how to form a business  in 6 easy steps. 

Business and professional licensing requirements vary by state, but it is common for nail salons to require both a business license and a cosmetology establishment license before beginning operations. All states require that nail technicians complete a certain number of hours in cosmetology school to be eligible for work in a salon. Your state government’s website can direct you to exactly what is required.

Finally, insurance is critical to protect yourself and your business and is required by most states. To start, it is recommended that you purchase at a minimum, general liability, professional liability, worker’s compensation, and property insurance.

At this point, you should feel confident about your business goals, your target customer, and where your business is likely to fit in the overall industry and marketplace. With these things in mind, you should be well equipped to begin considering a marketing strategy . To do so, there are a few things to consider.

How will you position yourself in the market?

With all of the information above in mind you should now be well equipped to understand where your business will fit in the market. Some questions to answer at this phase include:

• Will your nail salon be the premium choice in the area or offer a lower price option to customers currently priced out of local salon services?
• Is your salon a quick and convenient lunch-break stop or does it offer a more luxurious, personally tailored service than your competitors?
• What is the story behind your business and how will this help you connect with your customers?
• What value does your business add to your community ?

The answers to these questions should be the jumping-off point to developing a broader marketing strategy to effectively reach your target customer base.

How will you get new customers?

Attracting customers is the most basic goal of a successful marketing strategy. As a direct business-to-consumer industry, your marketing will directly target your customers. To do so you’ll need to know where your customers are and how to reach them.

To start, think about which major marketing devices will work best for your business. These include:

• Social media

Which of these tools you use and how you use them will depend on the results of your market research. Consider some of the following questions:

• Where do your target customers spend time, both on and offline?
• What other local businesses do they frequent?
• What social media platforms are they most likely to use?
• What, if any, print media are they reading?
• Do they listen to traditional radio or stream their music?
• Are they likely to have cable or do they primarily stream their media?

The answers to these questions will depend significantly on the demographics of your target customer. Finding accurate answers will save you a tremendous amount of time and money and get your business off the ground much more quickly.

Return Customers

Although new customer acquisition is an essential part of any business plan, understanding customer retention is absolutely critical to your success. No amount of effective ads can replace the value of building a loyal customer base that will return again and again. Return customers are also likely to provide you with word-of-mouth marketing, giving your business an additional cost-free boost and allowing you to scale back on your overall marketing expenses over time.

Customer retention is often a natural product of doing good business, but that doesn’t mean you should take it for granted. Consider your entire business plan and how each facet of it can help you build effective communication and strong connections with your clients. Staying active on social media, reaching out with new product offerings or promotions, streamlining your appointment system, and simply providing stellar customer service can all keep your clients coming back for more.

Budget/Money

Planning ahead is critical to any business, but these plans will not come to fruition unless you have the funds to put them in motion. Before you can begin to fund your business you’ll need to have a clear picture of what you need to get started. Potential lenders and investors will want to see a solid and realistic budget before committing funds to your project.

Initial Investment

Although not exhaustive, the list and estimated cost of the items below should serve as a guide to help you write up a financial plan for your business. Speaking with other salon owners and local business owners in your area will help you expand upon this list and more accurately price each item.

Start-up Costs

The first thing to begin calculating is your start-up costs . This includes everything you’ll need to have before opening your doors on day one.

Equipment and supplies

Your initial purchase of equipment and supplies should include everything you need to set up and stock your salon. This will include:

• Administrative equipment such as a point of sale system, register, phones, and a reception desk.
• Reception furniture such as chairs, couches, tables, lamps, and other furnishings; shelving or cases for retail products; laundering equipment.
• Salon station equipment such as manicure stations, pedicure stations, sanitation stations, nail drying lamps, nail polish racks, and any other manicure and pedicure supplies you want to have on hand.

You will also need to budget for your initial salon inventory. This includes all of the nail polish, lotions, cleaning and sanitation products, and other consumable items you will need on day one.

The cost of these items will depend on both the size of your salon and the style you’re looking to create. Manicure and pedicure stations, for example, can range anywhere from $200 to well over $1000.

Certifications and licenses

If you plan to personally provide salon services, you will need a cosmetology license. This requires completion of a cosmetology program, which typically costs anywhere from $6,500-$10,000

Salon insurance

To get the best price on business insurance, shop around for bundle options that include all of the policies you’ll need for your business. While business insurance costs vary significantly based on industry, you should expect to spend a few hundred to a few thousand dollars to get your policies up and running. CW Insurance offers a broad range of business insurance options. Request a quote . 

The cost of your marketing will depend on the nature and scope of your strategy and whether you do your marketing in-house or outsource it to a professional marketing service. You will also need to consider the cost of building your salon’s website. If you hire a professional to build your site, you should expect to spend a few thousand dollars to get it up and running. GoDaddy’s free website builder can help you get started on your own.

While not required, many entrepreneurs seek out legal advice when starting a business. If you choose to do so, be sure to include a line in your budget for legal fees. This can be anywhere from a one-time fee of a few hundred dollars to well into the thousands if you retain an attorney at an hourly rate during your start-up phase.

The bottom line

Generally speaking, those looking to build out a commercial space should expect an upfront start-up cost anywhere from $100,000 to $500,000. For those looking to purchase an existing salon, your start-up budget will likely fall between $50,000 and $300,000.

Ongoing expenses

Once you’ve gotten your salon up and running, you will face a number of ongoing expenses. You should not, however, wait until that point to plan for these costs. Your salon’s revenue will ideally cover your expenses moving forward, but you should be prepared to cover at least part of your ongoing costs over the first few months as you get your business off the ground.

Employee wages will be your biggest ongoing expense. The total cost will depend on the size of your staff and the expected wages in your area. On average you can expect to pay a manicurist or pedicurist anywhere from $16,000 to $36,000 per year. A receptionist will typically make around $23,000 per year, and managers or supervisors can make up to $39,000 annually. You should also consider what salary you hope to take for yourself initially and in the long-term.

The taxes you owe will depend, in part, on your business structure, the number and type of employees you hire, and your annual revenue. You will be responsible for both federal and state income taxes on your salon’s profits and payroll taxes for your employees. The federal payroll tax rate is 15.3%. As the employer, you must cover half of this amount, while the other half is deducted from your employees’ paychecks each pay period. You are responsible for paying the full amount to the federal government, often on a quarterly basis. If you own your salon space, you will also owe property taxes. Check out our tax affiliate  for more information. 

Rent and utility bills

Your electric, gas, and water bills will depend on the scale of your business, the type of equipment you use, and where your business is located. Unless you operate a large-scale salon with the highest-tech equipment, your utility expenses should not exceed a few hundred dollars per month.

Ongoing inventory

After your initial inventory purchase, you will need to restock your supplies on a regular basis. If you are starting your salon from scratch, it may take a few months to determine how quickly you run through your supplies, so it is important to have extra money set aside initially for this expense.

Once open, you’ll need to maintain a budget for continued marketing. This does not need to be a large expense , especially once you’ve established a solid client base and word of mouth advertising. However, it is important to budget anywhere from $500 to a few thousand dollars annually for ongoing marketing expenses.

Financial Projections

Although you are only in the planning phase of your business right now, it is important to spend some time putting together the most realistic financial projections you can manage. These projections will be especially important when you begin seeking out funding from investors and lenders. They will also help you understand how your business can meet its financial obligations while maintaining a positive cash flow.

If you have not prepared any financial information at this point, you can start by researching industry statistics to develop estimates of what the profits and costs will be for your company. If you still need assistance you can contact a local Small Business Development Center (SBDC) or SCORE , two of SBA's resource partners, through the SBA.gov Local Assistance tool. They are located across the country and provide free business counseling and answers.

Your financial projections should include the following:

• Prospective profit/loss sheet: This summarizes your revenues, costs, and expenses incurred during a specific period of time. It shows the ability of your business to generate profits by increasing revenue and reducing costs.
• Prospective cash flow/budget: This shows how money will come in and go out of your business. This will indicate when your expenses are too high and help you determine if you should arrange short term investments to deal with cash flow surpluses. It will also highlight how much capital investment your business will need.
• Prospective balance sheet: This indicates the future financial health of your business. Using your profit and loss and cash flow spreadsheets, you can project what your balance sheet will look like at the end of your first year.
• Break even analysis: This indicates when your business will be able to cover all of its expenses and begin making a profit.

Complete your business plan

If you’ve made it this far and are ready to get moving on making your business a reality, keep your momentum going by continuing on to our guide to developing a nail salon business .

Featured Articles

Next Step: Developing a Nail Salon

Launching a Nail Salon

Form An LLC

Free Download

Nail Salon Business Plan Template

Download this free nail salon business plan template, with pre-filled examples, to create your own plan..

Or plan with professional support in LivePlan. Save 50% today

Available formats:

What you get with this template

A complete business plan.

Text and financials are already filled out and ready for you to update.

• SBA-lender approved format

Your plan is formatted the way lenders and investors expect.

Edit to your needs

Download as a Word document and edit your business plan right away.

• Detailed instructions

Features clear and simple instructions from expert business plan writers.

All 100% free. We're here to help you succeed in business, no strings attached.

Get the most out of your business plan example

Follow these tips to quickly develop a working business plan from this sample.

1. Don't worry about finding an exact match

We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

To create a plan that fits your needs , you need to know what you intend to do with it.

Are you planning to use your plan to apply for a loan or pitch to investors? Then it's worth following the format from your chosen sample plan to ensure you cover all necessary information.

But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

More business planning resources

How to Write a Business Plan

Simple Business Plan Outline

Industry Business Planning Guides

How to Start a Business With No Money

How to Write a Business Plan for Investors

Business Plan Template

10 Qualities of a Good Business Plan

How to Write a Nail Salon Business Plan

Download your template now

Need to validate your idea, secure funding, or grow your business this template is for you..

• Fill-in-the-blank simplicity
• Expert tips & tricks

We care about your privacy. See our privacy policy .

Not ready to download right now? We'll email you the link so you can download it whenever you're ready.

Download as Docx

Download as PDF

Finish your business plan with confidence

Step-by-step guidance and world-class support from the #1 business planning software

From template to plan in 30 minutes

• Step-by-step guidance
• Crystal clear financials
• Expert advice at your fingertips
• Funding & lender ready formats
• PLUS all the tools to manage & grow

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

The ultimate nail salon business plan

Claim your free Nextdoor business page

Claim your business page to get discovered by customers and manage your recommendations

How to write a nail salon business plan

Opening your own nail salon requires planning as polished as the signature mani-pedis you’ll eventually offer. Before you’re ready to open your doors to buff neighbors’ nails, here’s your guide to creating your nail salon business plan.

#1 Company overview

Think of your business plan like your roadmap for success, helping you consider what you need to start a business, outlining key elements and challenges, and focusing you in the right direction. 

Start by outlining the basics in your company overview. It may be easier to write this part last or revisit it as you flesh out other sections. For some, you may only be able to summarize after you’ve reviewed those other working pieces of your business plan.

In this section, include:

An executive summary: Your overall business idea, from top to bottom, with value propositions, your mission, and clear goals.

Business description: This includes what your business does, why, and what makes it special in your area. You might also provide background about yourself and any other owners.

History: Share your origin story, including experience in the industry and your journey to opening. Be succinct but give you and your business credibility.

Mission: Put your brand values in action with your mission to share not just what you do but why you do it, whether your nail salon is committed to ethical practices, exceptional customer service, sustainability, or the latest nail trends. 

H&E Paint Bar , a nail salon in Portland, Maine, outlines what’s important to their brand on their “About Us” page:

• Offering a range of designs from different skilled artists
• Providing a comfortable atmosphere with complimentary mimosas, wine, coffee, and tea 
• Including an option for eco-conscious customers with an organic, cruelty-free line of polishes

Your mission statement isn’t just for your business plan; share it with customers in your story on your Nextdoor Business Page and on your website.

Key team members

Neighbors will want to know you, the nail technicians, and everyone who works at your nail salon. Important in your business plan and beyond, introduce them with short bios on your website or in posts on Nextdoor highlighting their experience, areas of expertise, and any notable accomplishments and awards. 

Services outline

From express manicures to deluxe spa pedicures, use this section to highlight what you offer at your beauty salon. You can focus exclusively on nails or expand your salon services to include other treatments such as waxing, eyelash extensions, or facials. While your services may change over time, use this initial outline to build onto. 

#2 Market analysis

This section of your business plan requires research on the current state of the nail and beauty industry. Explore new trends, gain insight into how the industry may be expected to grow or change, and learn about the local market. Include:

• Income level
• Interests 
• Lifestyle 
• Their strengths and weaknesses
• Service offerings
• Social media
• Pricing 
• Client reviews and local reputation

#3 Marketing plan

Decide which channels you’ll reach your target audience and generate new leads using. Your marketing strategy will evolve as you learn what works, but you can shape your initial plan around your client personas and the following tactics:

• Traditional offline marketing, like flyers and print advertising 
• Outbound marketing (approaching your target market directly) or inbound marketing (finding creative ways to bring clients to you)
• Digital marketing that reaches new clients through search engines, your website, email, and social media with platforms like Nextdoor
• Relationship marketing that focuses on long-term brand loyalty and building meaningful relationships with new and returning clients  
• Content marketing that increases brand awareness through blogs, videos, on social media 

#4 Operations plan 

Consider how your nail salon will run smoothly on a day-to-day basis as well as how it will sustain itself over the course of the next few years. In addition to sorting through specific salon procedures, include company goals, objectives, and how you’ll measure success over time. 

#5 Financial projections 

Go into detail about your expenses and projected earnings. Even if you don’t need investment to start your salon, use this section to help plan out your financial future so that you’re prepared for even unexpected expenses. Standard financial projections should include:

• A sales forecast
• A cash flow projection
• A balance sheet
• A profit and loss statement
• An expenses budget

For your budget, factor in costs for:

• Staff payroll
• Business insurance
• Any licensing, certifications, or permits needed
• Salon-specific equipment
• Salon space needs, such as construction costs or monthly lease 

Benefits of having a business plan

Your nail salon business plan will help set your business up for success, helping you:

• Gain structural clarity – Going through the process of writing a business plan will help you gain certainty about your mission and how you intend to work towards it. 
• Appeal to new employees – To build your team, you’ll want any new employees to see and understand your mission. Familiarize new hires with your values and business plan as part of the onboarding process. 
• Collect market insights – Use the exercise of creating your nail salon business plan to gain a better understanding of the industry and local market. This will also help you strategize marketing efforts and how to tap into your competitive advantages. 
• Track your success – Whether you’re writing a business plan for the first time or revisiting yours, use it as a way to monitor your progress. Clearly outline company goals and refer back to the document for quarterly check-ins to check progress and tweak strategy. 

Build your local nail salon business with Nextdoor

The work you’ve done on your business plan will have additional uses as you create your website and set up your free Nextdoor Business Page . There, you’ll unlock an instant following of neighbors most likely to be your first clients as you grow your local business. 

Signing up for a free Nextdoor business account takes less than 10 minutes, and your page is easy to update and edit from there. 1 in 3 households in the U.S. is on Nextdoor, and 71% of neighbors have shared business recommendations there, so you’ll have a platform to jumpstart word-of-mouth marketing and hyperlocal advertising for any budget. 

Finalize your nail salon’s business plan and start generating buzz with local clients on Nextdoor. 

Sources: 

Nerd Wallet. How to Write a Company Overview for a Business Plan. https://www.nerdwallet.com/article/small-business/company-overview

WeWork. How to write a business plan in seven simple steps.  https://www.wework.com/ideas/professional-development/business-solutions/how-to-write-a-business-plan

Entrepreneur. How to Write a Business Plan. https://www.entrepreneur.com/article/247575

Related Beauty and Fashion Articles

Beauty and Fashion Marketing Guides Small Business

How to start a nail salon business

Beauty and Fashion Small Business

3 step guide to creating the ultimate salon business plan

Top tips for writing a spa business plan

Item added to your cart

How to write a business plan for your nail bar salon.

Starting a nail bar salon is a great idea because it can provide a convenient and enjoyable service to customers, as well as creating a potential stream of income.

It is also a relatively low cost business to set up and operate.

But, before that, you need a business plan.

Creating a business plan is essential before starting a new project like a nail bar salon. It will help you organize your ideas, goals, and strategies to ensure success.

In short, a good business plan will help ensure the profitability of your nail bar salon .

What information should you put into the business plan of a nail bar salon? What is the best way to structure it? What are the key financial ratios to consider? How can I write a business plan efficiently and effectively?

Exciting news! The forthcoming article holds all the answers to these questions!

One last thing: it's up to you whether to start your business plan from scratch.

You can download our comprehensive business plan for a nail bar salon and customize it for your business.

Writing a business plan for a nail bar salon

Should you draft a business plan for your nail bar salon.

Yes, you should draft a business plan for your nail bar salon.

Formulating a comprehensive business plan will allow to:

• get familiar with the nail bar market
• stay informed about current trends and integrate them into your project
• find what makes a nail bar salon successful
• understand clients' nail preferences and desired styles to deliver precise and customized nail services
• find a unique value proposition for your nail salon with bar-like atmosphere
• investigate competitor customer retention strategies
• find relevant competitive advantages for your nail bar salon
• find a business model that will lead you to profitability
• implement a well-crafted and strategic action plan for growth
• identify and manage risks specific to a nail bar salon, including chemical exposure, sanitation practices, and customer satisfaction

Our team has drafted a business plan for a nail bar salon that is designed to make it easier for you to achieve all the elements listed.

How to outline a business plan for a nail bar salon?

There is a lot of information, content, metrics and financial data in a business plan. It must be presented in a structured format, to make easy to read and digest.

When we built our business plan for a nail bar salon , we made sure to outline it properly.

The structure is made up of 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The introductory section has been named "Market Opportunity".

In this section, we have compiled vital data and metrics about the nail bar salon industry, providing insights and trends for salon owners and operators.

This section undergoes updates twice a year for up-to-date data.

2. Project Presentation

In the "Project" section, you can describe your nail bar salon, including the range of nail services you offer, such as manicures, pedicures, nail art, and enhancements, your qualified nail technicians, salon ambiance, product selection, and the unique value proposition that pampers clients with top-notch nail care and trendy designs.

Remember to introduce yourself at the end of this section.

Explain your qualifications in the beauty industry, specifically in nail care and treatments. Discuss your passion for providing exceptional nail services, your expertise in nail art and designs, and your commitment to maintaining a clean and relaxing salon environment. Highlight your dedication to using high-quality products and your ability to create stunning and customized nail looks that leave clients feeling pampered and satisfied.

We've written descriptions for you. You can adjust them to fit your business idea exactly.

3. Market Research

Following that, we have the "Market Research" section.

In this section, you will find a detailed market segmentation analysis for your nail bar salon.

It includes a presentation of other nail salons in the area that will be competing with you. Your salon's unique nail services and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

The "Strategy" section presents a comprehensive 3-year action plan, outlining the initiatives and actions required to make your nail bar salon a highly profitable venture.

Moreover, this section comprises a marketing plan, a strategy to mitigate risks, and a Business Model Canvas that has been completed.

5. Finances

Ultimately, the "Finances" section provides a comprehensive financial plan for your project.

How to elaborate the Executive Summary for a nail bar salon?

The Executive Summary offers a brief glimpse into the business plan of your nail bar salon.

Don't exceed 2 pages; emphasize only the most important components.

The intention behind this document is to make the reader eager to explore your business plan.

In the Executive Summary of your nail bar salon, provide answers to these questions: what's the innovation behind your project? who's your market? competitors? better than them? background? budget?

How to do the market analysis for a nail bar salon?

Analyzing the market for your nail bar salon helps you gain insights into factors such as customer preferences, trends in nail care, and the level of competition from other salons.

By conducting a thorough market study, a vegan restaurant can establish a unique selling proposition, optimize its menu options, pricing strategies, and marketing campaigns, ultimately leading to a larger customer base, increased satisfaction among patrons, and a prominent position in the vegan food industry.

This is what you'll find in the "Market Research" section of our business plan for a nail bar salon :

• recent data and statistics about nail bar salons, including nail care trends, nail art popularity, and the growth of specialized nail services
• a compilation of potential customer segments for a nail bar salon
• the competitor study
• the competitive advantages for a nail bar salon

The key points of the business plan for a nail bar salon

What's the business model of a nail bar salon, business model of a nail bar salon.

A nail bar salon's business model revolves around offering nail care services such as manicures, pedicures, and nail art to customers. Revenue is generated through service fees, potentially offering additional services such as nail extensions or specialized nail treatments.

The business model focuses on providing skilled nail technicians, using quality nail products, delivering exceptional customer service, effective marketing to target individuals seeking nail care, and building strong customer relationships based on nail expertise and creativity.

Success depends on maintaining a wide range of nail polish colors and designs, delivering hygienic and safe nail services, fostering positive customer reviews and recommendations, and creating a relaxing and stylish nail salon environment that attracts nail enthusiasts.

Business model vs Business plan

Don't get "business plan" and "business model" mixed up.

A business model defines how a company creates, delivers, and monetizes its offerings.

In a business plan, you articulate your business model through a mechanism called the Business Model Canvas.

And, of course, there is a Business Model Canvas (already completed) in our business plan for a nail bar salon .

How do you identify the market segments of a nail bar salon?

Market segmentation for your nail bar salon involves dividing your potential customers into different groups based on their nail care needs, preferences, and experiences.

These categories may include factors such as manicures, pedicures, nail enhancements, or customers seeking specific nail care environments or ambiances (e.g., luxury, express services, eco-friendly).

By segmenting your market, you can offer a range of nail services and experiences that cater to each segment's specific requirements. For example, you might provide comprehensive manicure and pedicure services for customers looking for a full nail care experience, offer nail enhancements and extensions for clients seeking longer or more durable nails, specialize in express nail services for busy individuals who require quick and efficient treatments, or create a luxury nail bar environment with premium services and amenities for customers seeking a pampering and indulgent experience.

Market segmentation allows you to effectively target your marketing efforts, create a unique and appealing nail bar concept, and provide satisfying and personalized nail care experiences that meet the unique needs and preferences of each customer segment.

In the business plan for a nail bar salon , you will find a complete market segmentation that allows you to identify your potential customers effectively.

How to conduct a competitor analysis for a nail bar salon?

It's clear that you won't be the only nail bar salon in your market. There are other establishments offering nail care and beautification services to customers.

Make sure to conduct a comprehensive competitor analysis to identify and evaluate their strengths and weaknesses when developing your business plan.

Take note of their weaknesses (such as unhygienic practices, limited nail service offerings, or inadequate customer satisfaction).

Why should you pay attention to these points? Because these weaknesses can impact customer satisfaction at nail bar salons. By addressing these aspects, you can provide a wide range of nail services and designs, prioritize cleanliness and hygiene, and offer exceptional customer care, establishing your nail bar salon as a go-to destination for beautiful and pampering nail treatments.

It's what we call competitive advantages—invest in them to make your business unique.

Here are some examples of competitive advantages for a nail bar salon: skilled nail technicians, wide range of nail services and designs, high-quality nail products, hygienic and clean salon environment, relaxing and luxurious atmosphere, exceptional customer satisfaction.

How to draft a SWOT analysis for a nail salon?

A SWOT analysis can be useful when starting a nail bar salon to identify strengths, weaknesses, opportunities, and threats that may affect the success of the business.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a nail bar salon

The strengths for a nail bar salon

When we refer to the "S" in SWOT, we are talking about Strengths, which are the project's positive attributes.

For a nail bar salon, potential strengths could include a friendly staff, a wide selection of nail treatments, high-quality products, and a relaxing atmosphere.

The weaknesses for a nail bar salon

When we say "W," we mean Weaknesses, which are the parts of the project that need improvement.

For a nail bar salon, potential weaknesses include inadequate staffing, lack of marketing strategy, limited product range, and lack of competitive pricing.

The opportunities for a nail bar salon

When we refer to the "O" in SWOT, we are talking about Opportunities, which are positive external circumstances for the project.

In the case of a nail bar salon, potential opportunities could include offering additional services such as waxing, pedicures, manicures, eyelash extensions, and acrylic nails.

The threats for a nail bar salon

When we talk about the "T" in SWOT, we mean Threats, which are the potential barriers or negative elements from the external environment.

How to elaborate a marketing strategy for a nail salon?

A solid marketing strategy allows entrepreneurs to adapt to market changes and respond to customer needs effectively.

A nail salon can attract clients seeking professional nail care services by implementing a well-crafted marketing approach that emphasizes the salon's skilled nail technicians, hygienic practices, and trendy nail designs.

Customers won't visit your nail salon without proper promotion; showcasing the expertise of your nail technicians, variety of services, and trendy nail designs is necessary.

Have you explored marketing approaches to attract customers to your nail salon? Consider offering trendy nail art designs or seasonal promotions, showcasing your work on social media platforms, and partnering with local fashion influencers or beauty bloggers for brand endorsements.

Don't fret if you have zero knowledge about marketing and communication – it's not a problem.

How to build a 3-year financial plan for a nail salon?

A successful business plan requires comprehensive financial data in order to accurately forecast future performance.

As part of your business plan, it will be necessary to forecast the revenue for your nail bar salon.

Potential investors will feel more confident in your business plan if the revenue projections are based on sensible and well-founded assumptions that they can understand.

Our financial plan for a nail bar salon is easy to use and includes built-in checks to help you identify and correct any assumptions, ensuring you create reliable projections with confidence.

No doubt, you'll have to establish an initial budget for launching your nail bar salon. Double-check that you haven't missed any expenses. If you have a doubt, we have listed them all in our financial plan!

The break-even analysis is also central in your financial plan as it indicates you whether your nail bar salon will be profitable or not.

• Choosing a selection results in a full page refresh.
• Opens in a new window.

Sample Nail Salon Business Plan

Writing a business plan is a crucial step in starting a nail salon. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring nail salon business owners, having access to a sample nail salon business plan can be especially helpful in providing direction and gaining insight into how to draft their own nail salon business plan.

Download our Ultimate Nail Salon Business Plan Template

Having a thorough business plan in place is critical for any successful nail salon venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A nail salon business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document. The nail salon business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your nail salon as Growthink’s Ultimate Nail Salon Business Plan Template , but it can help you write a nail salon business plan of your own.

Nail Salon Business Plan Example – PolishPerfection Studio

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

PolishPerfection Studio is poised to redefine the nail salon experience in Long Beach, CA, by introducing a unique blend of luxury, comfort, and top-notch service. Our venture is not just about manicures and pedicures; it’s about creating an oasis for relaxation and beauty that our clients can look forward to visiting. Located in the heart of Long Beach, our studio aims to cater to the needs of individuals seeking premium nail care services in a serene and sophisticated setting. By focusing on exceptional customer service, unparalleled craftsmanship, and a welcoming atmosphere, we aspire to become the go-to destination for nail care enthusiasts in the region.

Our journey to success is anchored on meticulous planning and a clear vision. Key accomplishments include securing a prime spot in Long Beach that promises high visibility and foot traffic, ensuring all regulatory requirements are met, and fostering a team of skilled technicians who share our commitment to quality and customer satisfaction. With these foundational elements in place, we’re confident in our ability to launch with a bang, captivate our target market, and quickly build a loyal customer base. Our focus on operational efficiency and a robust marketing strategy further solidifies our path to achieving and surpassing our initial revenue goal of $15,000 per month.

The nail salon industry is experiencing a renaissance, driven by rising consumer demand for specialized and premium beauty services. This resurgence is fueled by increasing disposable incomes, a growing emphasis on self-care, and the popularity of social media platforms where beauty trends are rapidly disseminated and embraced. In Long Beach, CA, the market for nail services is particularly vibrant, offering significant opportunities for salons that can differentiate themselves through exceptional service quality, unique customer experiences, and innovative service offerings. PolishPerfection Studio is strategically positioned to capitalize on these industry trends and meet the evolving needs of today’s discerning consumers.

Our target customers are individuals who place a premium on quality, experience, and luxury in their beauty routines. They are predominantly women aged 20-45, who are active on social media and keen on keeping up with the latest beauty trends. These customers value personalized services and are willing to pay a premium for a superior salon experience that offers relaxation and pampering in a comfortable, upscale setting. By understanding the preferences and expectations of this demographic, PolishPerfection Studio aims to tailor its services and marketing efforts to meet and exceed the desires of this customer segment.

Top Competitors:

Glamour Nails: A well-established salon known for its wide range of services and competitive pricing. Luxe Lounge: Offers a luxurious salon experience with high-end services.

Competitive Advantages: PolishPerfection Studio stands out through our commitment to quality and the unique customer experience we offer. Our meticulously trained staff, the serene ambiance of our studio, and our use of high-quality products ensure that each visit is memorable. Furthermore, our strategic location and innovative marketing strategies position us to attract and retain a loyal clientele.

PolishPerfection Studio will offer a comprehensive range of nail services, from basic manicures and pedicures to advanced nail art and treatments, all delivered with exceptional care and premium products. Our pricing strategy is designed to reflect the high quality of our services while remaining competitive within the Long Beach market. To promote our studio, we will implement a multi-faceted marketing strategy that includes a strong social media presence, partnerships with local businesses, and engaging local advertising. Special launch promotions and ongoing loyalty programs will further enhance our visibility and attract a steady stream of customers.

Our operations plan is focused on ensuring a seamless and superior service experience for every client. Key processes include efficient appointment scheduling through an online booking system, meticulous inventory management, and a comprehensive training program for all staff to uphold our high standards of service. Achieving operational efficiency will be critical, with milestones including the successful launch of our salon, the development of a loyal customer base, and reaching our revenue goal of $15,000 per month. These steps are designed to optimize our operations, reduce costs, and ensure the highest level of customer satisfaction.

The leadership at PolishPerfection Studio is comprised of seasoned professionals with extensive experience in the beauty industry and business management. Our team’s expertise spans salon operations, customer service, marketing, and financial management, ensuring a solid foundation for the studio’s success. This diverse skill set, combined with a shared vision for redefining the nail salon experience, positions us to effectively lead PolishPerfection Studio towards achieving its business goals.

Welcome to PolishPerfection Studio, the newest Nail Salon to grace the vibrant city of Long Beach, CA. As a fresh face in the local beauty scene, we pride ourselves on being a high-quality nail salon unlike any other in the area. Our mission is simple: to provide unparalleled nail care services that leave our customers feeling pampered, beautiful, and thoroughly satisfied. At PolishPerfection Studio, our array of services is meticulously designed to cater to all your nail care needs. From classic manicures and soothing pedicures to elaborate nail extensions and artistic nail art, our skilled technicians are adept at transforming your nails into a masterpiece. We also offer comprehensive nail maintenance services to ensure your nails remain in pristine condition long after you leave our salon. Our commitment to excellence and attention to detail in every service we provide sets us apart from the competition, making us the go-to destination for nail care in Long Beach, CA. Located in the heart of Long Beach, CA, PolishPerfection Studio is perfectly positioned to serve the local community and visitors alike. Our salon is designed to be a sanctuary where customers can unwind and indulge in a bit of self-care. With a serene environment and state-of-the-art facilities, we ensure every visit is a memorable experience. Our confidence in the success of PolishPerfection Studio is rooted in several key factors. Firstly, our founder brings invaluable experience from running a successful nail salon, ensuring we have the expertise to thrive in this industry. Additionally, our commitment to offering superior nail services sets us apart from our competitors, making us the preferred choice for discerning customers in Long Beach, CA. Since our establishment on January 5, 2024, as a Sole Proprietorship, we have hit several milestones that underscore our dedication to building a distinguished brand. Our accomplishments include the creation of a unique and recognizable logo, the development of our company name that resonates with our mission, and securing a prime location that is accessible and welcoming to our customers. These achievements are just the beginning for PolishPerfection Studio as we strive to redefine nail care in Long Beach, CA.  

The Nail Salon industry in the United States is a thriving market, with a significant size and promising growth. According to recent data, the market size of the Nail Salon industry in the US is estimated to be around $8.5 billion. This showcases the demand and popularity of nail care services among consumers across the country.

Looking ahead, the Nail Salon industry is expected to experience steady growth in the coming years. Market research projects a compound annual growth rate (CAGR) of 3.5% for the industry from 2021 to 2026. This anticipated growth is driven by factors such as increasing disposable income, rising consumer preference for nail care services, and a growing focus on self-care and wellness.

PolishPerfection Studio, a new Nail Salon serving customers in Long Beach, CA, is well-positioned to benefit from the positive trends in the Nail Salon industry. With a strong emphasis on providing high-quality nail care services and a focus on customer satisfaction, PolishPerfection Studio is poised to tap into the growing demand for nail care services in the local market. As more consumers seek professional nail treatments and pampering experiences, PolishPerfection Studio can capitalize on this trend and establish a loyal customer base in the region.

Below is a description of our target customers and their core needs.

Target Customers

PolishPerfection Studio will target local residents seeking high-quality nail services. This customer segment is comprised of individuals who prioritize self-care and are likely to seek regular appointments to maintain their nail aesthetics. The salon will tailor its services to meet the diverse needs of this group, ensuring a broad appeal within the local community.

Additionally, the salon will also focus on attracting professionals within the area. Given its location in Long Beach, a hub for various businesses, PolishPerfection Studio will offer services that cater to the busy schedules of working professionals. Express services and flexible scheduling options will be key strategies to accommodate this demographic’s needs.

Finally, PolishPerfection Studio will extend its services to special occasion groups, such as bridal parties and prom attendees. This segment is looking for exceptional service and attention to detail for their special events. The salon will provide customized group packages, making it an attractive choice for those looking to celebrate significant milestones with a touch of pampering.

Customer Needs

PolishPerfection Studio caters to individuals seeking high-quality nail salon services, fulfilling the desire for exceptional care and beauty treatments. Customers can expect a range of premium services, from classic manicures and pedicures to the latest trends in nail art, all delivered with meticulous attention to detail. This emphasis on quality ensures that each visit not only meets but exceeds their beauty expectations.

Understanding the busy schedules of our clientele, PolishPerfection Studio offers convenient scheduling options, including online bookings and flexible hours. This ensures that even the most time-pressed customers can find a moment for themselves, without compromising on the quality of service received. Furthermore, the studio’s serene and welcoming environment provides a much-needed retreat from the hustle and bustle of daily life, allowing clients to relax and unwind while receiving their treatments.

In addition to beauty services, PolishPerfection Studio places a strong emphasis on hygiene and customer safety, a need that has become increasingly important to consumers. By implementing rigorous sanitation practices and using high-quality, safe materials, we provide peace of mind to our clients. They can enjoy their nail care experience knowing that their health and well-being are prioritized, making their visit not just an aesthetic enhancement but a responsible choice for personal care.

PolishPerfection Studio’s competitors include the following companies:

Ana’s Hair & Nail offers a dual service approach by providing both hair and nail services to its customers. This salon caters to clients looking for a comprehensive beauty experience, offering manicures, pedicures, haircuts, coloring, and styling. Prices vary based on the service but are positioned to attract mid to high-end customers looking for quality and convenience. Ana’s Hair & Nail operates in a strategic location that is accessible and appealing to a diverse clientele. The salon’s key strength lies in its ability to provide a one-stop solution for beauty services, which enhances customer convenience and satisfaction. However, its broad focus on both hair and nail services may dilute its specialization in nail care, potentially impacting the perceived expertise in this area.

Redondo 7 Nails specializes in nail services, offering a wide range of treatments including manicures, pedicures, nail extensions, and nail art. The salon is known for its affordable pricing strategy, making it accessible to a broader customer base. Redondo 7 Nails operates in a highly visible and trafficked area, ensuring a steady flow of potential customers. The salon’s strength lies in its ability to offer quality nail services at competitive prices, which attracts price-sensitive customers. However, the focus on affordability may impact the perceived value of the services, and the salon faces the challenge of maintaining high-quality standards while controlling costs.

Nails BB positions itself as a premium nail salon, offering high-end nail services and products. The salon provides an extensive menu of nail services, including the latest trends and techniques in nail care and design. Prices are on the higher end, targeting customers willing to pay a premium for exclusive services and a luxurious salon experience. Nails BB operates in an upscale neighborhood, catering to a clientele that values luxury and exclusivity. The salon’s main strength is its focus on providing a high-quality, luxurious customer experience, which helps in building a loyal customer base. However, its premium pricing strategy may limit its accessibility to a broader audience, confining its market reach to a niche segment.

Competitive Advantages

At PolishPerfection Studio, our primary competitive advantage lies in the superior quality of our nail services. We take pride in offering an unparalleled experience that sets us apart from the competition. Our team of experienced and highly skilled nail technicians are dedicated to providing each client with personalized attention, ensuring that every visit meets our high standards of perfection. We stay ahead of industry trends and continuously update our services and products to offer the latest in nail fashion and technology. This commitment to excellence means our clients can always expect to receive the best nail care and design available.

Additionally, our studio emphasizes customer satisfaction and comfort, creating a welcoming and relaxing environment for all who visit. We understand the importance of a great salon experience – it’s not just about the services received but also about enjoying the time spent in our salon. Our meticulous attention to detail extends beyond just our nail services; it encompasses the entire customer journey, from the moment they book an appointment to the follow-up care advice we provide. This holistic approach to customer service, combined with our superior nail services, positions PolishPerfection Studio as a leader in the Long Beach nail salon industry.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

At PolishPerfection Studio, customers can indulge in a variety of nail care services designed to enhance the beauty and health of their nails. The studio prides itself on offering top-notch services in a comfortable and welcoming environment. With a focus on quality and customer satisfaction, PolishPerfection Studio ensures that each visit leaves clients feeling pampered and polished.

One of the core services offered is manicures. Clients can expect to pay an average price of $25 for a manicure, which includes nail shaping, cuticle care, a soothing hand massage, and a polish application of their choice. This service is perfect for those looking to maintain healthy and neat-looking nails.

Pedicures are another popular service at PolishPerfection Studio. For an average price of $35, clients receive comprehensive foot care, including nail shaping, cuticle treatment, callus removal, a relaxing foot massage, and a polish application. This service is ideal for anyone looking to rejuvenate and beautify their feet.

Nail extensions are available for clients wishing to add length and strength to their natural nails. The average price for nail extensions is $50, which includes the application of high-quality materials to ensure a natural look and feel. Clients can choose from various types of extensions to suit their personal style and preferences.

Nail art offers clients an opportunity to express their individuality through their nails. With prices starting at $5 and varying based on the complexity of the design, clients can opt for anything from subtle accents to elaborate artwork. The skilled technicians at PolishPerfection Studio are adept at creating a wide range of designs using high-quality paints and embellishments.

Lastly, nail maintenance services are crucial for keeping nails in top condition. For an average price of $20, clients can receive services such as polish changes, repairs, and cuticle treatments. This service is perfect for those looking to maintain the appearance and health of their nails between more extensive treatments.

PolishPerfection Studio is dedicated to providing exceptional nail care services at competitive prices. Whether clients are seeking basic maintenance or elaborate nail art, they can find a service that meets their needs and exceeds their expectations.

Promotions Plan

PolishPerfection Studio employs a comprehensive blend of promotional methods to captivate and retain a diverse clientele in its local market. A cornerstone of its strategy revolves around online marketing, leveraging the power and reach of the internet to create a strong brand presence. The studio will utilize social media platforms, including Instagram and Facebook, to showcase its work, share customer testimonials, and announce special promotions or events. This approach will not only attract attention but also foster a community around the brand.

In addition to online marketing, PolishPerfection Studio will engage in local partnerships with businesses and community organizations. Collaborating on events or offering exclusive discounts to members of these groups will enhance its visibility and reputation within the community. Email marketing campaigns will also play a crucial role, sending out newsletters that include beauty tips, new service announcements, and special offers to encourage repeat business and word-of-mouth referrals.

Understanding the importance of first impressions, the studio will invest in high-quality, eye-catching signage and interior design. This will ensure that passersby are drawn into the salon and provide a memorable experience that clients will want to share with their friends and family. Furthermore, loyalty programs will be implemented to reward regular customers, incentivizing them to return and spread the word about their positive experiences.

Finally, PolishPerfection Studio recognizes the value of community involvement and will participate in local events and charities. This not only contributes to a positive brand image but also demonstrates a commitment to the community’s well-being. Through these varied and strategic promotional efforts, PolishPerfection Studio expects to establish itself as a premier destination for nail services in Long Beach, CA, attracting a loyal customer base and achieving sustainable growth.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of PolishPerfection Studio, there are several key day-to-day operational processes that we will perform.

• Appointment Management: Efficiently schedule, confirm, and manage customer appointments using a reliable digital system to minimize wait times and maximize service capacity.
• Customer Service: Provide excellent customer service by attentively listening to clients’ needs, offering personalized recommendations, and ensuring a comfortable and welcoming environment.
• Inventory Management: Regularly check and replenish nail care supplies, tools, and products to ensure all necessary items are in stock and in good condition for use.
• Quality Control: Maintain high standards of hygiene and cleanliness throughout the salon, including sterilizing tools before each use and ensuring workstations are clean and organized.
• Financial Management: Accurately conduct daily financial transactions, manage billing, and keep track of revenues and expenses to ensure profitability.
• Staff Management: Schedule staff efficiently to cover all operational hours, provide ongoing training and support, and foster a positive and collaborative work environment.
• Marketing and Promotion: Execute daily social media updates and promotional activities to engage existing customers and attract new ones.
• Feedback Gathering: Actively seek and evaluate customer feedback to identify areas for improvement and to adapt services to meet customer expectations better.
• Health and Safety Compliance: Ensure compliance with all local health and safety regulations, including proper waste disposal, ventilation, and personnel safety practices.
• Continuous Improvement: Regularly review and update operational processes for efficiency and effectiveness, incorporating new trends and technologies in the nail care industry.

PolishPerfection Studio expects to complete the following milestones in the coming months in order to ensure its success:

• Secure a Prime Location : Identify and acquire a suitable location in Long Beach, CA, that is easily accessible to our target market and offers good visibility and foot traffic.
• Obtain Necessary Permits and Licenses : Ensure compliance with local, state, and federal regulations by securing all necessary permits and licenses required to legally operate a nail salon in Long Beach, CA.
• Build-Out and Decorate the Salon : Complete the interior design and outfitting of PolishPerfection Studio to create a welcoming and stylish environment that aligns with our brand and meets the needs of our clients.
• Hire and Train Staff : Recruit skilled nail technicians and support staff who align with our brand’s values and standards. Implement a comprehensive training program to ensure high-quality services and customer satisfaction.
• Launch Our Nail Salon : Officially open PolishPerfection Studio with a launch event or promotional campaign to generate buzz and attract initial customers to the salon.
• Develop a Robust Marketing Strategy : Implement a multi-channel marketing strategy that includes social media, local advertising, and partnerships with local businesses to increase brand awareness and attract customers.
• Implement an Efficient Booking System : Adopt an online booking system that allows clients to easily schedule appointments, helping to optimize salon operations and improve the customer experience.
• Achieve Operational Efficiency : Streamline salon operations to reduce costs and improve service quality, focusing on inventory management, appointment scheduling, and customer service processes.
• Build a Loyal Customer Base : Implement customer loyalty programs and solicit feedback to retain customers and encourage word-of-mouth referrals, which are critical for long-term success.
• Get to $15,000/Month in Revenue : Reach the milestone of generating $15,000 in monthly revenue, which will indicate a strong market demand for our services and contribute to the financial stability and growth potential of PolishPerfection Studio.

PolishPerfection Studio management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Leah Martin, President

Leah Martin brings to PolishPerfection Studio a robust background in the beauty industry, particularly in managing nail salons. Her previous venture, a successful nail salon, showcases her adeptness at creating appealing service environments and her ability to manage operations smoothly. Leah’s hands-on experience in salon management equips her with the necessary skills to guide PolishPerfection Studio towards achieving its strategic goals. Her leadership is anticipated to drive the studio to not only meet but exceed customer expectations, ensuring long-term success and sustainability in a competitive market.

To reach our growth objectives, PolishPerfection Studio requires initial funding to cover the costs of location setup, licensing, staff recruitment, and initial marketing efforts. This investment will enable us to create the ideal environment for our services, ensure full compliance with all regulations, and effectively introduce our brand to the market. Achieving our revenue goal of $15,000 per month will be a critical milestone, demonstrating the viability of our business model and setting the stage for future expansion.

Financial Statements

Balance sheet.

[insert balance sheet]

Income Statement

[insert income statement]

Cash Flow Statement

[insert cash flow statement]

Nail Salon Business Plan Example PDF

Download our Nail Salon Business Plan PDF here. This is a free nail salon business plan example to help you get started on your own nail salon plan.  

How to Finish Your Nail Salon Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your nail salon business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Nail Salon Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Nail Salon

Are you about starting a nail salon business ? If YES, here is a complete sample nail salon business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a nail salon business. We also took it further by analyzing and drafting a sample nail salon marketing plan template backed up by actionable guerrilla marketing ideas for nail salons. So let’s proceed to the business planning section.

Why Start a Nail Salon?

The art of looking good is one activity nearly all women love to engage in. This is because of the fact that they do not like to be seen as shabby looking. This is one of the reasons why some women do not mind to go to any length to look and feel good.

One of the ways through which women try to look their best is by keeping their nails neat and attractive. They see to it that they have the right manicure and pedicure, as well as have the best of nail colors to look good. This is one also one of the reasons why several businesses surrounding the nails have come to stay.

Setting up as nail studio is one of the best things that could possibly happen to a budding entrepreneur, and this is because of the good returns on investment that is being encountered there. If you think that starting a nail studio is what you want to do, then care must be taken to do the adequate and needful research that will help you operate and launch out at the optimum.

Here below is a sample Nail Salon  business plan template, whose template you can comfortably adopt to build yours from start to finish.

A Sample Nail Salon Business Plan Template

1. industry overview.

A nails salon or nails bar as some people like to call it, is a specialty beauty salon trade that primarily offers nail care services such as manicures, pedicures, and nail enhancements. It is also needed to know that in most cases, nail salons also offer skin care services.

There are around 200,000 nail salons in the united states of America. Those who are employed to offer the services of the nails are known as the technicians or manicurists.

Nail salons offer a variation of options for nail care. This includes acrylics, silk or fiberglass wraps, French manicures, polish, pedicures, etc. Some nail salons do not just stop at offering nail services, they also offer other beauty services like; facial treatments, waxing, and skin care.

Also, there are recognized qualifications that are required to be gotten, in order to be able to be granted licenses to the salons.

Research has shown that almost 40% of nail salon technicians in the US are Vietnamese women, and these women can be found mostly in California. These immigrants decided to start nail salon businesses in America after the Vietnam War.

The training required for nail salon work is small and inexpensive; the work does not require high level of qualification so far as you are able to communicate with your clients without difficulty. In the same vein, the amount of capital is not much compared with if you had to open some other businesses that needed a huge capital base.

2. Executive Summary

Fingers and Toes nail Studio is a classy nail salon that will be opened in New York City, America. We have chosen New York because we think that it would be an amazing opportunity to have the crème de la crème in the society and in showbiz visit our nail hub.

The business will be run as a standard nail salon coy, and we shall see it that all clients from old to young are given the very best of services. Our services will cover areas such as; manicure, pedicure, nail painting, nail fixing, nail trainings, as well as other added services that will also help boost our brand.

We are aware that businesses these days require diverse and sophisticated approaches. This is why we will be sure to be abreast with the creativity and trend which the trade is exposed to. We shall also be involved in the training of budding entrepreneurs who may want to venture into this industry.

Even though starting a nail salon might look really pretty easy to start,   we intend to bring in strict professionalism that will make up stand out.

Fingers and Toes nail studio is primarily focused to help its clients look their very best at all times. We would try as much as lies within our power to surpass the expectations of people. Our prices would also be very affordable; we do not want to scare our new clients away with our pricing.

As a matter of fact, we plan to lower our pricing so that we can gain good grounds within our startup period. We plan to hire the best hands in the city of New York to help us drive our business.

This is one of the reasons why we do not mind to pay our employees well because we know that we are striving for a goal and that is the goal of gaining loads of clients. In addition, much more than just satisfying our clients, we also want to see new entrepreneurs empowered by us, as they emerge to start their own nail salon business.

We shall also be involved in the sponsoring of various programs that are hosted in the locality which we are located. Shows like fashion shows, hair exhibitions, entertainment shows, amongst many others. This is o that we are able to give a good account of ourselves as we launch out.

3. Our Products and Services

We shall be known to offer strict professional nail services at all times. This is so that we do not deviate from our core. Here below are some of our business offerings;

• Fixing of artificial nails
• Training of budding entrepreneurs
• Sale of nail accessories
• Sale of women accessories

4. Our Mission and Vision Statement

• Our vision is to provide our teeming clients with the best of nail services, such that is hard to experience in New York. We strive to achieve this with our overly trained nail attendants and the ambience which our salon has to offer.
• Our mission is to provide professional and creative service to our clients- thereby meeting their beauty needs at all times.

Our Business Structure

At Fingers and Toes, we know that having a solid structure will make us drive our nail business really smoothly. Therefore, we will build a firm business structure that can support the growth of our business. We will ensure that we hire competent hands to help us build the business of our dream.

Below is the business structure that we will build Fingers and Toes Nail Salon

• Chief Executive Officer

Salon Manager

• Accountant/Cashier
• Front desk officer
• Nail manicurist 1
• Nail manicurist 2
• Sales attendant

5. Job Roles and Responsibilities

Chief Executive Office

• Responsible for providing direction for the nail salon.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall salon strategy.
• Responsible for building a strong customer care system.
• Responsible for fixing prices and signing business deals
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the business.
• Reports to the board
• Coordinates training programs for budding entrepreneurs.
• Handle all paper documents for the coy.
• Identifies training and development needs for the employees through job analysis, appraisals and consultation
• Designs job descriptions
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Facilitates and coordinate strategic sessions.
• Works directly with the chief executive officer
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Front Desk Officer

• Receives Visitors / clients on behalf of the organization
• Receives parcels / documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distribute mails in the organization
• Handles any other duties as assigned my the line manager

Nail Stylist 1 and 2

• Sees to it that the   client gets exactly what they wanted.
• Creates styles that are creative
• Gives clients a lifetime experience for patronizing

6. SWOT Analysis

Fingers and Toes nail salon has engaged the services of a core professional in the area of business consulting and beauty to assist the firm in building a solid consulting firm that can favorably compete in the highly competitive consulting industry.

Part of what our team of business consultant did was to work with the management of the firm in conducting a SWOT analysis for Fingers and Toes Nail salon. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Fingers and Toes nail salon.

Our core strength lies in the power of our team; our workforce. We have a team – made up of the Vietnamese women that can go all the way to give our clients value for their money. We are well positioned and we know we will attract loads of clients from the first day we open our doors for business.

As a new nail salon in the area we have decided to operate from, it might take some time for our organization to break into the market; that is perhaps our major weakness.

• Opportunities:

The opportunities in the nail salon industry can be said to be very promising despite the high level of competition that abounds. One of the opportunities is the fact that there are loads of people that engage the services of manicurists, and we will strive to be the leading ones.

Some of the threats that we are likely going to face as a nail salon operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and new trends in trade that often affect patronage.. There is hardly anything we could do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

Quite a number of distinct trends have emerged in recent times in the nail beauty industry which is why nail salons are positioning their organizations to attract all and sundry. As a matter of fact, this is one of the things that makes most nail studios to spruce up their creativity level so that they

In this type of business, one of the things that could possibly make one stand out from the competitive crowd is having a top notch customer service. If possible there is the need to place a follow up calls to all clients from time to time. Those who are known to engage in such exercises have come to know that they attract more and more clients as the days go by.

In addition, no matter how bad the economy may be, people still fund or rather still deem it very important to have their nails done. This simply means that there would be more money coming into the coffers of those who operate the business, even though the economy bites hard at the people.

8. Our Target Market

The target market which we are all out to serve are primary the female folks. This is because of the fact that they are the ones who will leave no stone unturned in seeing that they look their best. Whilst some may do this to continue to be attractive to their partners, yet others cannot just do without looking good.

As such, our target market cuts across all sectors. Also our nail salon will have a variety of practice areas to help budding nail manicurists grow. Our target market cuts across women of different class and people from all walks of life, local and international organizations as well.

We are coming into the industry with a business concept that will enable us work with the highly placed people and celebrities in the country and at the same with the lowly placed people and smaller businesses.  In other words, our target market is the whole of the United States of America and subsequently other parts of the world. Below is a list of the people and organizations that we have specifically designed our services for;

• Females in the Banks, Insurance Companies and other related Financial Institutions
• Females in Businesses and Entrepreneurs
• College students

Our competitive advantage

A close study of the beauty and nail industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact it is becoming really tough to break even in this market because of the number of people who are in it.

However, we are also aware that this hasn’t deterred people from breaking even and smiling to the bank. This is one of the reasons why we have added other services that are beauty related; this is so that we do not miss out in any way.

Fingers and Toes nail salon may be a new entrant into the business beauty industry in the United States of America, but the management staffs and board members are considered gurus. They are people who are core professionals and licensed and highly qualified beauticians in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning ;that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

It is the wish of every business to generate income at all times and our nail salon is one of such businesses. Fingers and Toes Nail Salon is established with the aim of maximizing profits in the beauty industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis and sign retainer – ship with most of our clients.

Hence, there are several ways through which we plan to make this money at all times. Fingers and Toes nail salon, will generate income by offering the following services;

• Fixing of acrylic nails
• Fixing of French nails
• Sale of other female accessories
• Training people of the art of nail care and fixing
• Home services in all the aspects listed above

10. Sales Forecast

There will always be a need to do some business and sales forecasting as a business. This is because of the drive4 it gives one to achieve it. In the same vein, Fingers and Toes nail salon has several sale projections that we will be all out to achieve. For as long as there are female folks in New York, we know that we will be able to reach our sales goals in no distant time.

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond New York City, New York to other states in the U.S. and even the global market.

We have been able to critically examine the beauty market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection are based on information gathered on the field and some assumptions that are peculiar to startups in New York.

Below is the sales projection for Fingers and Toes Nail Salon. It is based on the location of our nail salon and the wide range of other addendum services we will be offering;

• First Year-: $80,000
• Second Year-: $200,000
• Third Year-: $500,000

N.B : This projection is done based on what is obtainable in the industry.

• Marketing Strategy and Sales Strategy

We mindful of the fact that there is stiffer competition amongst nail salons in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing. Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent job deliveries speak for us in the marketplace; we want to build a standard beauty business that will leverage on word of mouth advertisement from satisfied clients (both individuals and organizations).

Our goal is to grow our nail salon to become one of the top 20 salons in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the U.S but in the world stage as well. Fingers and Toes nail salon is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to organizations and key stakeholders in New York and other parts of the U.S.
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients.
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in house consultants and other brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the consulting industry by storm which is why we have made provisions for effective publicity and advertisement of our beauty based business. Below are the platforms we intend to leverage on to promote and advertise Fingers and Toes Nail salon business;

• Place adverts our consulting firm on both print and electronic media platforms
• Sponsor relevant TV shows and radio programs
• Maximize our firm’s website to promote our business
• Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (real estate online forums) to promote our business.
• Offer Pro Bono services as part of our community social responsibility via fashion shows, beauty exhibitions and what have you.
• Brand all our official cars

12. Our Pricing Strategy

One of the ways through which we know that we will be able to get more clients within a short period of time is when our pricing is on the moderate level. Being on the moderate level means that we are able to maximize profit in a ways that doesn’t put holes in the pocket of pour clients.

As such, we are looking at lowering our price a bit below that of our competitors, so that we can gain good grounds in the market and become a household name and a force to reckon with. This is very important because when our pricing becomes too high, the clients may have the options of switching over to our competitors and we do not want that to happen in any way.

So, we are poised to keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to newbies and clients who have some special occasions like Birthdays.

This means that for clients whose special days we remember, we will invite them over to the salon on that special day and then offer our services for free to them. We will also make sure that we do not lower our quality in any way because we are offering these services for free.

We are also aware that there are some clients that would need regular home services, as well as need some consultancy and advisory services and assistance on how they can launch their own nail salon business, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

• Payment Options

We know too well that we will be dealing with different types of clients, and that is one of the reason why we shall have different payment options to cater to all and sundry. At Fingers and Toes nail Salon, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them.

Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

Starting a nail salon trade can be cost effective; this is so because on the average, you are not expected to procure any expensive machines and equipment .

Basically what you should be concerned about is the amount needed to secure a standard office facility in a good and busy business district, the amount needed to furniture and equip the office, the amount needed to pay bills, promote the business and obtain the appropriate business license and certifications.

Basically, this is the area we are looking towards spending our start – up capital on;

• The Total Fee for incorporating the Business in New York – $750.
• The budget for Liability insurance, permits and license – $2,500
• The Amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000.
• The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $2,000
• The Cost of Launching your official Website – $600
• Budget for paying at least two employees for 3 months and utility bills – $30,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous – $1,000

Going by the report from the research and feasibility studies, we will need about $150,000 to set up a small scale but standard consulting firm in the United States of America.

Generating Funding / Startup Capital for Fingers and Toes Nail Salon

Fingers and Toes Nail salon is going to start as a private business that will be solely owned by Ms. Laura Arty. She will be the sole financial of the firm, but may likely welcome partners later which is why he has decided to restrict the sourcing of her start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals / customers patronizing their products and services. We are aware of this which is why we have decided to offer a wide range of nail beauty services to both big and small clients.

We know that if we continue to deliver excellent nails and general beauty services, there will be steady flow of income for the organization. Our key sustainability and expansion strategy is to ensure that we only hire competent employees- like the very experienced Vietnamese ladies.

We will create a conducive working environment that will add to the wealth of experience that our team has. In the nearest future, we will explore the options of either merging with other beauty related businesses in the industry, in order for us to increase our market share.

We know that if we implement our business strategies, we will grow our nail salon business beyond New York City, New York to other states in the U.S in record time.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry: In Progress

Related Posts:

• How to Start a Nail Salon Business in Your Home
• Tanning Salon Business Plan [Sample Template]
• Mobile Nail Salon Business Plan [Sample Template]
• Laser Hair Removal Salon Business Plan [Sample Template]
• Children’s Hair Salon Business Plan [Sample Template]

Need a business plan? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB1 Business Plan
• EB2 Visa Business Plan
• EB5 Business Plan
• Innovator Founder Visa Business Plan
• UK Start-Up Visa Business Plan
• UK Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Start-Up Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Cannabis business plan 
• eCommerce business plan
• Online Boutique Business Plan
• Mobile Application Business Plan
• Daycare business plan
• Restaurant business plan
• Food Delivery Business Plan
• Real Estate Business Plan
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Nail Salon Business Plan Sample

Published Oct.04, 2013

Updated Apr.23, 2024

By: Brandi Marcene

Average rating 4.4 / 5. Vote count: 7

No votes so far! Be the first to rate this post.

Table of Content

Nail salon business plan for starting your own business

In today’s time, visits to nail salons have become quite frequent. Therefore, having a business in this industry can prove very profitable. If you plan to have a nail salon business, you can start with a minimal set of resources. 

To make it a success, you would need a comprehensive business plan for a nail salon. To learn how to write a business plan for a nail salon, you can take help from this sample. You can also look at a detailed business plan template for gum studio . Glamor Studio offers a wide range of business planning services and hence this business plan is well-suited for your guidance.

Executive Summary

2.1 the business.

Glamor Studio will be a nail salon business owned by Vanessa Abraham. The company will aim to provide beauty services across Atlanta. A wide range of services will be offered, from makeup packages to mani-pedis and much more. Hence, Vanessa will be using a diverse nail salon business model for Glamor Studio.

2.2 Management of Nail Salon

To ensure that all aspects of the business are coherent, you must prepare a unique fitness marketing plan for the services you offer. In your nail salon business plan executive summary, you should evaluate the technical, financial, and human resources you have at your disposal. And then construct a way to utilize and manage these resources in the best way possible.

We are providing an indoor sports complex business plan acquired by Glamor Studio to help you devise a plan for your startup. This can be very useful for your venture as this sample business plan for a nail salon is written in detail and can answer most of your questions regarding the procedure of setting up a business.

2.3 Customers of Nail Salon

Although the primary focus is on the female population, our customer base includes everyone cautious about their skin and beauty. In this nail salon business plan example, potential and recurring customer groups are identified as:

• College students
• Working Professionals

2.4 Business Target

Our target is to become the leading salon in the market, with the most loyal customer base. In addition, we aim to encourage a healthy lifestyle in the community by offering a wide range of services such as nail repairs, UV gel overlays, and nail designs.

You must have a sound nail salon business plans to satisfy business plan experts and keep the venture financially stable.

Our financial targets to meet for the first three years of our launch are demonstrated below:

Company Summary

3.1 company owner.

Vanessa Abraham will be the owner of Glamor Studio. Venessa completed her Bachelor’s in Business Administration from the University of Atlanta in 2015. After graduating, she worked with different fitness clubs as a trainer or a manager. After gaining some experience, Vanessa decided to have a startup of her own.

This business plan template for nail salon will help you out if you are thinking of opening up a nail salon like Vanessa.

3.2 Why the nail salon business is being started

Vanessa noticed that people have started to shift towards healthier lifestyles over time. Considering the potential of the growing health & beauty industry, Vanessa decided to start a nail salon business of her own. Glamor Studio promises to provide its customers with an exclusive experience and an atmosphere that other salons aren’t offering in the business. Here is a sample business plan for a nail salon of Glamor Studio. It will address all your questions regarding how to start your own nail salon.

3.3 How the nail salon business will be started

Step1: Plan Everything

The first step before starting a business is to develop a business plan. To help you create a business plan, we’re providing a nail salon business plan pdf. Venessa decided to offer a wide range of services such as yoga, dance, and providing healthier beauty tips.

Step2: Define the Brand

The next step is to be recognized by defining your business’s services and values. During this time, you will have to develop and brand your policies so that your customers can identify your unique selling point and choose you over your competitors. Finally, you can define and position your brand in the market through various marketing strategies. 

Step3: Establish Your Corporate Office 

Venessa decided to establish Glamor Studio’s corporate office above her salon’s building in Atlanta so that the management is aware of day-to-day operations. 

Step4: Establish a Web Presence

Since digitalization and online marketing are integral to a business’s success, your nail salon must have a web presence. So as Venessa decided to expand her services and thought of opening a dance studio business plan , she also made sure to have a website for Glamor Studio.

Step5: Promote and Market

The last step is to develop and execute a marketing plan to promote your services. Efficient marketing and promotion can help you position your business in the marketplace in a successful manner. This business plan template for a nail salon will guide you on all such aspects.

Before starting a nail salon business plan, you must be clear on what services you want to provide your customers. 

Considering various nail salon business plan examples, a business plan for beauty services such as nail overlays would be different than starting a yoga center business plan . 

Since Vanessa decided to offer a wide range of services, Glamor Studio sample nail salon business plan can help you with your startup planning, regardless of what services you will be offering.

Following are the services that Glamor Studio will offer according to the business plan for nail salon pdf:

• Nail UV Overlays

UV Hard Gel is a mixture applied either on top of a nail extension or directly onto the natural nail bed to strengthen the nail. This service is quite popular amongst Atlanta’s female population, particularly the homemakers who are our target market.

A manicure is a beauty treatment for the hands. Your nails will be cut, filed, and shaped. You will then have your cuticles pushed back and tidied, followed by a hand massage. The final step will be the painting of the nails with a color of your choice.

A pedicure is a treatment for your feet that removes dead skin, softens hard skin, and shapes and treats your toenails .  Think of it as a manicure for the feet!

Nail art is a creative way to paint, decorate, enhance, and embellish nails. It is a type of artwork that can be done on fingernails and toenails, usually after manicures or pedicures.

The costs for setting up a nail salon are similar to that of an indoor trampoline park startup cost . Hence it is not very high and has promising returns. 

If you plan to offer services like those provided by Glamor Studio, this sample will answer all your questions regarding how to write a business plan for a nail salon.

Marketing Analysis of Online Store Business

You must have an in-depth knowledge of your target market before starting up a nail salon. The ideal way of knowing your customers and competitors is to do a market analysis in your business plan. This example of a business plan for a nail salon includes an in-depth market analysis of the previous, existing, and forecasted market trends.

excellent work

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

If you don’t know the components of detailed marketing analysis, you can take help from this free sample business plan for a nail salon.

5.1 Market Trends

As per market research, the average gross revenue of nail salons in the U.S total up to $287,000 with a profit margin of 17%. The nail salon business is quite promising in financial returns, especially if it is opened as a franchise.

5.2 Marketing Segmentation

As per the nail salon business plan template, Glamor Studio will have the following groups of potential customers:

Business plan for investors

5.2.1 college students.

According to this nail salon business plan sample pdf, college students will be one of the most recurring customers of Glamor Studio. They are expected to visit us for different services before farewells and parties. 

5.2.2 Homemakers

Homemakers are our primary focus at Glamor Studio. UV nail overlayers are the most profitable service in our business, and hence, are the most sought after by homemakers in Atlanta. 

5.2.3 Working professionals

Employees in different sectors of the economy have demanding work schedules, and they barely get time for self-care. Glamor Studio offers personalized packages to such customers to avail of our services as per their timetable and budget.

5.2.4 Teenagers

Teenagers are fascinated by colorful, funky nail arts. Thus, they will also visit the studio.

If you are confused about how to open a nail salon business and are thinking about questions such as what do I need to open a nail salon, you should follow this guide. Start by analyzing the customer groups stated above and see if any of them can be a potential target market for your salon.

5.3 Business Target

• Have a market share of 20% in Atlanta within the first three years of operation
• Expand our services to East Point and Gresham Park
• Increase profit margins by 20% in the second fiscal year
• To achieve and maintain a CSAT score above 91%

5.4 Product Pricing

Our prices are similar to what our competitors offer. However, as a newly established business, our primary focus will be to establish a loyal clientele.

Marketing Strategy

To become prominent amidst huge competition, you need to develop a unique selling point. Moreover, you also need to develop a strong marketing strategy so that more and more people recognize you. 

In this business plan nail salon, we’re providing a well-thought-out marketing strategy for Glamor Studio. You can learn a lot from this nail salon marketing plan.

For marketing nail salon, Glamor Studio will use the strategies mentioned below.

6.1 Competitive Analysis

• We will record customers’ feedback to provide them with an improved experience every time they hire us.
• Through our website, our customers will be able to book their appointments online.
• We will use eco-friendly technology for UV Acrylics.
• Discounts will be offered to new customers, which will help acquire a greater market share.

6.2 Sales Strategy

• We will advertise our services through Google Local ads service and social media.
• We will make our salon visible on Google Maps.
• We will employ SMS marketing techniques for our nail salon.
• Introductory packages and incentives will be provided to new customers

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

The success of a nail salon business depends heavily on the efficiency, technological expertise, and time management skills of employees. Vanessa knew the importance of hiring skilled employees. Therefore, she created a list of required employees and selection criteria in her business plan.

7.1 Company Staff

As per this nails salon business plan, Glamor Studio will hire for the positions:

• 1 General Manager
• 1 Receptionist
• 7 Beauticians
• 1 Accountant  
• 4 Fitness trainers
• 1 Technical Assistant

This nail salon business plan pdf promotes internal recruitment and suggests promising rewards & recognition system. Before recruitment for your startup, you may use this business plan template for nail salon as a reference point.

7.2 Average Salary of Employees

Financial plan.

A sole focus on increasing sales does not ensure that your business will become successful and yield profits. If the thought “is opening a nail salon profitable” crosses your mind, you need to understand that to earn profits; it is essential to manage your operations timely and efficiently. To ensure that your business is not going into a loss, you must make an accurate financial plan that calculates the cost to start a nail salon, delineate cash flows, and presents a graphical analysis of profit and loss margins.

If you are worried how much does it cost to build a nail salon, just go through the financial plan that is being provided here. This plan contains all the fiscal details for starting a nail salon business.

8.1 Important Assumptions

8.2 break-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

• How much money can you make owning a nail salon?

The amount of money you can earn through a nail salon depends on your nail salon business plan checklist and financial planning.

• Is a nail salon a good business to start?

A nail salon is a very profitable business, as shown by this nail salon business plan sample.

• How much do you need to invest in a nail salon?

The investment varies as per the startup. While you look for how to start a nail salon business plan, create a checklist for resources that are needed to know how much investment you need to start this business.

• What is the startup cost for a nail salon?

The startup cost of the nail salon business varies with the extent of the services provided. To have a rough idea of the cost, you may see the table for startup costs given in this nail salon business plan.

Download Nail Salon Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Ice Vending Machine Business Plan

OGScapital at the National Citizenship and Immigration Conference

How to Start a Plumbing Business in 2024: A Detailed Guide

Vegetable Farming Business Plan

Trading Business Plan

How To Write A Textile Manufacturing Business Plan

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

• Entertainment
• Investigations
• Latest Headlines
• Election 2024
• What Are They Hiding?
• 2024 Election
• Clark County
• Nation and World
• Science and Technology
• Road Warrior
• Las Vegas Weather
• East Valley
• North Las Vegas
• Summerlin/Centennial Hills
• Remembering Oct. 1, 2017
• Deborah Wall
• Natalie Burt
• Remembering Jeff German
• Police Accountability
• Alpine Fire
• 100 Years of Growth
• Dangerous Driving
• Raiders News
• Golden Knights
• UNLV Football
• UNLV Basketball
• Nevada Preps
• Sports Betting 101
• Las Vegas Sportsbooks
• National Finals Rodeo
• Where Are They Now?
• On TV/Radio
• MMA and UFC
• Casinos & Gaming
• Conventions
• Inside Gaming
• Entrepreneurs
• Real Estate News
• Business Press
• Sheldon Adelson (1933-2021)
• Debra J. Saunders
• Michael Ramirez cartoons
• Victor Joecks
• Richard A. Epstein
• Victor Davis Hanson
• Drawing Board
• Homicide Tracker
• Faces of Death Row
• Kats’ Cool Hangs
• Arts & Culture
• Home and Garden
• Las Vegas Hiking Guide
• RJ Magazine
• Today’s Obituaries
• Submit an obit
• Dealer News
• Classifieds
• Place a Classified Ad
• Provided Content
• Real Estate Millions
• Internships
• Service Directory
• Transportation
• Merchandise
• Legal Information
• Real Estate Classifieds
• Garage Sales
• Contests and Promotions
• Best of Las Vegas
• Nevada State Bank
• Verizon Business
• P3 Health Partners
• Adult Health
• Star Nursery
• Partner Articles
• Ignite Funding
• Supplements
• Travel Nevada
• Subscriptions
• Newsletters
• Advertise with Us

• >> Business
• >> Casinos & Gaming

2 Nevada casinos plan renovations

Renovation projects include updated bars, a renovated sports bar and expansions on the casino floor and in a steakhouse.

Renovation crews will be busy at several Mesquite resorts this summer as several multimillion-dollar projects take shape.

Mesquite Gaming, operators of CasaBlanca and Virgin River hotel-casinos, said this week it will renovate Katherine’s Steakhouse inside the CasaBlanca and the sportsbook inside Virgin River. The announcement is in addition to a $6 million renovation plan that debuted in March.

CEO Justin Moore said Tuesday the major changes come several months after private investment firm Oaktree Capital purchased the casinos in December. The Los Angeles-based firm previously invested in the Nevada gaming industry through its acquisition of Interblock Gaming, an electronic table games supplier.

Renovations at Katherine’s Steakhouse will include a new lounge, expanded bar area and new carpeting. Renovations are scheduled to begin midsummer and the restaurant is expected to stay open during the three-month project.

“People might want an expedited experience,” Moore said of the typical steakhouse meal. “Having a nice lounge area where you go in, grab a couple cocktails, maybe get a small bite or enjoy the traditional menu, might be very attractive to people.”

At Virgin River, Mesquite Gaming plans to move its sportsbook to the vacant movie theater space on the property to utilize 10-by-53-foot LCD screens. That project is expected to come online in the fall, mid-NFL season.

Moore said the region, about 80 miles northeast of Las Vegas, is experiencing noticeable growth within the city and from the neighboring St. George, Utah, area.

The renovations also come at a time when there’s increased investment in the local industry. Mesquite previously announced renovations at CasaBlanca that will more than double the size of the current Center Bar, as well as add a new sports bar and 200 new slot machines to the casino floor. The property is also renovating its showroom by removing the doors to create an open space, Moore said. All projects are expected to be completed between August and the end of the year.

Across the street from Virgin River, competitor Eureka resort-casino announced plans in April to invest $40 million into renovating its hotel rooms and gaming floor.

Moore said the attention may come from the growth that’s not only in Mesquite, but also in Las Vegas and St. George. It also comes from the region’s need for investment — as evident by guest comments online.

“You can tell they have this wish list — we see it on social media — of what they’d like to see next. We’re listening to that, but it comes in stages,” Moore said. “That’s part of what tells me this is a little bit overdue.”

Contact McKenna Ross at [email protected]. Follow @mckenna_ross_ on X.

While some argue the market may have hit its earnings peak, others say the region is prepared to take advantage of favorable demographic shifts and new developments.

County fair horse races in White Pine and Elko counties are among rural Nevada’s most important tourism events.

The product that connects a digital wallet to any slot machine, regardless of manufacturer, is expected to drive more play and casino profitability.

The vice president of government relations and an executive with the company for 17 years will join the coalition working to expand fantasy sports nationwide.

Money, Baby! was initially billed as a first-of-its-kind concept that housed the Virgin Hotels’ sportsbook in a nightlife atmosphere. But the property opened without a sportsbook license and Money, Baby! closed in late June 2022.

Here are five of the more memorable casino conquests this past month in the Las Vegas Valley (and beyond).

The downtown casino offering the smaller table says it can offer the popular game during the day shift using fewer workers.

An expert who monitors sports wagering nationwide thinks Nevada may need to change its in-person registration policy to keep up with competitors nationwide.

Kevin Schenk was playing Face Up Pai Gow when he was dealt five aces, winning a $219,578 jackpot with a $5 side bet.

The wins were among several recently across the Las Vegas Valley.

• Bahasa Indonesia
• Eastern Europe
• Moscow Oblast

Elektrostal

Elektrostal Localisation : Country Russia , Oblast Moscow Oblast . Available Information : Geographical coordinates , Population, Area, Altitude, Weather and Hotel . Nearby cities and villages : Noginsk , Pavlovsky Posad and Staraya Kupavna .

Information

Find all the information of Elektrostal or click on the section of your choice in the left menu.

• Update data

Elektrostal Demography

Information on the people and the population of Elektrostal.

Elektrostal Geography

Geographic Information regarding City of Elektrostal .

Elektrostal Distance

Distance (in kilometers) between Elektrostal and the biggest cities of Russia.

Elektrostal Map

Locate simply the city of Elektrostal through the card, map and satellite image of the city.

Elektrostal Nearby cities and villages

Elektrostal weather.

Weather forecast for the next coming days and current time of Elektrostal.

Elektrostal Sunrise and sunset

Find below the times of sunrise and sunset calculated 7 days to Elektrostal.

Elektrostal Hotel

Our team has selected for you a list of hotel in Elektrostal classified by value for money. Book your hotel room at the best price.

Elektrostal Nearby

Below is a list of activities and point of interest in Elektrostal and its surroundings.

Elektrostal Page

• Information /Russian-Federation--Moscow-Oblast--Elektrostal#info
• Demography /Russian-Federation--Moscow-Oblast--Elektrostal#demo
• Geography /Russian-Federation--Moscow-Oblast--Elektrostal#geo
• Distance /Russian-Federation--Moscow-Oblast--Elektrostal#dist1
• Map /Russian-Federation--Moscow-Oblast--Elektrostal#map
• Nearby cities and villages /Russian-Federation--Moscow-Oblast--Elektrostal#dist2
• Weather /Russian-Federation--Moscow-Oblast--Elektrostal#weather
• Sunrise and sunset /Russian-Federation--Moscow-Oblast--Elektrostal#sun
• Hotel /Russian-Federation--Moscow-Oblast--Elektrostal#hotel
• Nearby /Russian-Federation--Moscow-Oblast--Elektrostal#around
• Page /Russian-Federation--Moscow-Oblast--Elektrostal#page
• Terms of Use
• Copyright © 2024 DB-City - All rights reserved
• Change Ad Consent Do not sell my data

Color Scheme

• Use system setting
• Light theme

Blowback to half-formed homeless project in Spokane portends murky path to a plan

At its peak in 2022, nearly 700 people took refuge in an encampment off Interstate 90 known as Camp Hope.

It took several state and local agencies, officials, nonprofits, service providers and community members to dismantle the camp. It took months to finish the job. And it took millions of dollars to ensure the people had somewhere to go.

A key component of those efforts was the establishment of a new facility : the Catholic Charities Eastern Washington Catalyst project. The transitional housing facility in a former Quality Inn opened its doors to about 100 people in December 2022 amid outcry from West Hills residents, developers and business owners fearful of how it would affect the neighborhood.

A lot has changed in Spokane since the days of Camp Hope. But the controversy surrounding the Catalyst, and how the city of Spokane and its partners are addressing homelessness, remains.

“It’s not that I don’t want to see something positive out of this – it’s just hard to be excited for the future anymore,” Curtis Rystadt, owner of Hotel Indigo, said.

What used to be the Otis Hotel, 110 S. Madison St., was decaying and unsightly when Rystadt and his wife, Mariajose Rystadt, purchased it in 2017.

Curtis Rystadt kept renovation costs under wraps, but said it included the installation of hardwood floors in every one of the 108 rooms and a complete upgrade to the plumbing and electrical systems. They even added murals in each room that pay tribute to the building’s past .

The efforts won the Rystadts an award for outstanding achievement in historic rehabilitation in 2021. The two, however, weren’t awarded two multimillion -dollar contracts with SkyWest Inc. and Southwest Airlines to house their employees when they stay in Spokane.

The Indigo is just down the street from City Gate Fellowship, a food bank and clothing supplier for homeless and low-income people. Rystadt said both airlines were ready to sign the deal until they witnessed what the area became when City Gate’s doors were opened for services: people lined up or lying about the sidewalks with mounds of belongings and garbage strewn about.

“They said, ‘We like it, but we don’t feel safe by your building,’ ” Rystadt said. “You’d think I’d be angry … but I know I’m not the only business downtown with this type of story – I just want it to get better and I know it can. I mean, Houston and Austin are doing great.”

But Rystadt is losing hope.

“It’s obvious that the current model of all these homeless shelters in one area isn’t working – and Mayor Brown promised to not have anymore downtown,” he said. “But now we hear she’s looking to sign a deal to make another one.”

Tensions flare

Frustrations among the downtown business community flared most recently when word began to spread that Catholic Charities was eyeing the Carlyle Building in downtown Spokane to convert into another Catalyst-like facility.

The possibility was mentioned in passing at a Spokane City Council briefing meeting last month, but spread quickly among some of the most vocal critics of Catholic Charities and the city, such as the West Hills neighbors who protested the first iteration and the downtown business leaders who’ve long called for respite after years of hosting the vast majority of homelessness services in the city.

The purchase of the Carlyle didn’t go through because the Catholic Charities offer was not accepted, CEO Rob McCann said.

McCann said the purchase would have been part of the nonprofit’s efforts to transition away from the large congregate shelter model. This would require either closing or renovating its House of Charity shelter into a transitional housing facility with individual rooms, specialists and resources just like the Catalyst.

“The people we’re serving are saying, ‘I wish you would do this different,’ ” McCann said of the current House of Charity congregate shelter model. “The downtown business owners are saying, ‘I wish you would do this different, and maybe not do it downtown.’

“So we’ve got two groups telling us sort of the same thing for radically different reasons. We’re OK listening to that, and we’re OK looking for a new way to do it in a new spot.”

Spokane Mayor Lisa Brown said her administration were approached about the Carlyle building and heard about the owner’s intent to sell. The idea of converting the building would have been in line with her shared vision with McCann, and many jurisdictions and service providers across the country, of the move toward smaller, scattered shelter sites with individual living quarters.

In March, as the Spokane City Council considered how to spend the city’s remaining funds from the American Rescue Plan Act, which must be spent or contracted by the end of the year, Brown proposed a radical shift in spending priorities. Of the $4.9 million clawed back from other projects, Brown asked the council to spend $2.6 million on a single initiative: decommissioning the downtown House of Charity congregant shelter and opening a new facility modeled after the Catalyst Project.

A Catalyst 2.0, a transitional housing property with better services than the House of Charity, stricter guidelines and a selection process modeled after the facility opened in the West Hills neighborhood in 2022, could better serve its users and drastically diminish the effect that the large congregant shelter has had on the troubled area of Second Avenue and Division Street, Brown’s administration argued.

Two months later, the mayor and Catholic Charities leadership still believe this transition remains a priority, but the path to getting there is murkier. Council members, eager to fund smaller community projects in a tough budget year, had offered two amendments slashing the amount dedicated to transitioning away from the House of Charity. And with the clock ticking on dedicating ARPA funds to a project, Catholic Charities has not been able to identify a location that would work for a second Catalyst project.

In a Friday interview, Brown said she is changing direction, focusing instead on investing in changing the city’s own shelter model and decommissioning Spokane’s largest congregant shelter, the Trent Resource and Assistance Center.

“I think we’ll be moving in that direction still,” Brown said of transitioning away from the House of Charity.

“It didn’t feel, timing wise, that it made sense to tie any specific move of theirs to the ARPA funding. They didn’t come up with a location that made sense.”

Brown said she’s not certain what the timeline is for decommissioning the House of Charity and moving forward with a second Catalyst, but that Catholic Charities remains committed to the plan.

“They also have significant resources to be able to move in that direction,” she said.

For downtown business owners and developers, the purchase and transformation of the Carlyle would have been another stick in the eye from Spokane’s elected leaders who have said for years they aim to decentralize the slew of homelessness services downtown.

Months before Camp Hope was dispersed, former Spokane Mayor Nadine Woodward touted an ambitious plan to move the shelter out of downtown – a plan met with trepidation and celebrations.

Two years later, that plan is still yet to be realized.

McCann said conversations with the Woodward administration about the plan never really went anywhere, and the organization has shared those frustrations publicly in the past.

When Brown came into office earlier this year, she reached out to restart that conversation, McCann said. He said they’re continuing to search for a property that would be a good fit for such a facility, and if they can’t find one, Catholic Charities may renovate the House of Charity.

“One of those two things is going to happen, because we know that if someone’s choosing to stay in a tent in negative 2-degree weather, as opposed to going to a safe, warm shelter bed, then we know we need to do our shelter beds differently,” McCann said.

Catholic Charities may have to take on that task without support from Brown. Later this year, the mayor said she will be putting out a request for proposals from service providers looking to set up some of those smaller shelters. Any available funding will not be earmarked for the House of Charity transition.

Sheldon Jackson, owner of Selkirk Development, manages an email newsletter among Spokane’s business leaders where they share concerns and grievances over the city’s response to homelessness and other challenges. He’s the most vocal of the group, providing long explainers and opinions on moves the city is considering or excerpts from news articles that support his idea that Spokane is deteriorating.

“Spokane is a beautiful place, we all know that, but it’s just getting harder and harder to stay here just because every day is a trial,” Jackson said. “It’s not fair to downtown, that we take on these burdens.”

Jackson’s company specializes in the rehabilitation of old buildings, he said. He owns multiple properties on Riverside Avenue, just west of Maple Street, that house businesses like Ladder Coffee Roasters and Fern Plant Shop. He also owns the Pappion Building, a building sandwiched between Riverfront Park and the Spokane Arena that his company revamped.

“All of them have been affected by this stuff and every administration that has been working with this has said the same things,” he said.

Tensions seem to have reached a boiling point for at least one businessman, Larry Stone, who announced last week he is creating the Spokane Business Association.

According to Stone, the group will act similarly to the Spokane Chamber of Commerce before it was merged with the Spokane Area Economic Development Council in 2007 to create a nonprofit, Greater Spokane Incorporated.

Greater Spokane does well lobbying at the federal and state level, according to Stone, but his group will differ.

“Our organization has only one purpose and that’s to advocate for business in the city limits of Spokane,” he said.

There is still much unknown about the new organization, but its early initiatives are roughly a dozen items; the four with the highest priority are related to homelessness, he said.

“It’s terribly overwhelming small businesses – they’re leaving,” he said. “We’re seeing the deterioration of downtown.”

Stone owns the building leased to the city for the Trent Resource and Assistance Center.

“I think she made a good decision to put it in an industrial area,” Stone said of former mayor Woodward. “Shelters should be either in an industrial area or by the airport, or wherever there aren’t people, offices or retail.”

That may not fully align with Brown’s plan, which includes the closure of the Trent shelter.

“My personal feeling is it’s a terrible mistake to spread it all over the city,” he said. “Spreading something that’s bad already in the poor neighborhoods to downtown and to other neighborhoods is not a solution – it’d just make the problem worse.”

McCann understands why business owners and neighbors near service provider organizations complain about some of the problems they see. He’s not a fan of the trash and groups that tend to congregate outside some shelters either, but a lot of those frustrations are due to things outside his control, he said.

An average passerby of the House of Charity may see between 20 to 30 people huddled outside the facility. Some of them have refused service, but want to stay nearby in case they are assaulted, have a health emergency or want a sense of safety. The cameras outside are monitored by employees, McCann said, who would be able to call for help if any of those things occurred.

Others have more sinister intentions that critics may not realize, McCann said.

“We’ve asked the police, ‘Please move these people out of here,’ ” McCann said. “They are preying on our residents. They are preying on our clients at the House of Charity. They are assaulting and robbing them. They are trafficking them, please move these people out. And the police are so under-resourced, they’re not able to do anything about it, either.”

McCann said the outward appearance can eclipse a lot of the good work done in shelters, and the good conditions they’re kept in. It’s part of the uphill battle he faces trying to correct the misgivings surrounding the homelessness crisis.

Around 93% of the people Catholic Charities served through their multiple low-barrier shelters, transitional housing facilities and affordable housing programs across Eastern Washington end up in stable, long-term housing, McCann said.

But those successes tend to be overlooked because the 7% who do fail, fail “spectacularly,” McCann said.

“It involves the front page of the paper and then sometimes the SWAT team and a bunch of police cars and ambulances and fire trucks, and that’s what people see,” McCann said. “So their perception is that that’s a mess, but the reality is yeah, 7% of the time it doesn’t work, but 93% of the time, it does.

“If my kid comes home from high school with a 93% average, I’m a happy parent.”

Perceptions and reality

McCann said his organization, and anyone working to provide social services and address homelessness, is facing an uphill battle when it comes to perception.

The Catalyst has dealt with its own fair share of perception issues, many of which stem from upset West Hills neighbors.

“Anytime any social service agency builds any building that is going to serve poor people, you’re going to see local neighbors have lots of questions, lots of fear and anxiety, and that’s OK,” McCann said. “We’re used to that. We are good at talking people through that.”

But there are some people who are not willing to have an open dialogue, and he’s run into West Hills residents with that disposition time and time again, McCann said.

West Hills residents were not the first to share such grievances. And they won’t be the last Spokane neighborhood to stand in opposition to a shelter or service provider putting down roots in their area either if Brown is successful in standing up her scattered-site model.

The pushback that erupted when the news broke that the Catalyst facility would replace the Quality Inn on Sunset was rooted in a belief the city and the nonprofit colluded to keep the project quiet until it was off the ground. McCann said that’s not accurate; staying silent about the purchase was a requirement of the sales agreement requested by the hotel owner due to concerns with disruption to staff and hotel operations if word leaked.

“We had to sign a document saying we were not allowed to disclose to anyone about us considering that location, which is not normally how we do it,” McCann said. “That led to the West Hills group on that Facebook group, and a handful of West Hills people saying, ‘They tricked us, they did the bait and switch, they were sneaky.’ ”

McCann said they attempted to do outreach as soon as they were able to speak about it, but that neighborhood meeting erupted into disarray, with attendees lamenting the lack of input before the purchase was finalized.

“They would ask a question, and before we could even get the answer out to have a conversation, a mature adult conversation with them, they would interrupt us and start screaming …” McCann said. “Now there’s not a lot we’re going to do in that scenario, other than try and be good listeners.”

McCann said he’s seen a lot of pushback to Catholic Charities’ projects over the years, but he’s never seen a response quite as vitriolic as their reception in the West Hills.

He said they’ve been able to bridge the gap with most of the neighborhood, but a small, vocal minority remains active on Nextdoor and Facebook.

Only a handful of the some 400 members of the West Hills Neighborhood Facebook group post regularly, warning others to “stay vigilant” for any proposed shelters or affordable housing developments, so they’re not “ambushed” by the city and Catholic Charities again.

Several neighbors in that group declined to speak on the record about their concerns, citing fears of retaliation and other concerns. In February, Catholic Charities sent cease and desist letters and trespass notices to a handful of neighborhood critics for allegedly stalking, threatening and spreading false information about McCann and the organization.

“Some things go beyond just Facebook hate speech,” McCann said. “Some things start to get into the legal realm of defamation and libel and slander and death threats and threats to burn the building down, then you have to get the police and the lawyers.”

But in their postings, they espouse a belief the neighborhood is worse off, with crime on the rise, natural areas in disarray and developers leery of doing any work in the area.

The Spokane Police Department has received more calls for service in the area since Catalyst opened, but only marginally. Spokane Police spokeswoman Julie Humphreys said the data may not provide a complete picture, since multiple calls for service came from a handful of individuals and many of the calls were related to crisis situations, behavioral health or welfare checks.

Last August, a 53-year-old homeless woman set multiple fires in Dishman Hills and the West Hills areas , one of which scorched a large section of the John Finch Arboretum behind the Catalyst. She told police the arson was motivated by a frustration with the lack of support she’s received after being homeless for 12 years.

The incident gets pointed to as an example of the impacts the Catalyst facility has had on the neighborhood, but the woman was never a participant of the project or its programs.

The concerns over the lack of development in the West Hills, and being left behind as Spokane continues to grow, do have some weight.

The Catalyst is neighbored on South Rustle Street by the Garden Springs Professional Building, owned by the Brumback family. The interests of development firm Brumback Inc. include the QualMed Building, bought in 2019 for $1.2 million ahead of a $16 million renovation into medical offices.

The Brumbacks also own a collective 38,350 square feet of land separating the Quality Inn and the Garden Springs building. Donald “Gib” Brumback, president and founder of Brumback Inc., told The Spokesman-Review shortly after Catalyst opened that they halted plans to use that land for 72 garden-style apartments.

Brumback said in 2022 that housing project, another in the Sunset Hill area and some plans he had for retail development in the neighborhood, are all on hold. None of those plans has since moved forward.

Stuart Lee has lived in West Hills for about 30 years. He said he and his wife have always gone on walks around the neighborhood and over time, they have noticed an uptick in encampments.

“We live in a rural urban setting, five minutes from downtown, but there’s lots of empty ground,” Lee said. “We have experienced some degree of campers and things close by and in the last few years, it’s certainly gotten a lot worse.”

The two often make the roughly 1-mile trek from their home past Catalyst. He views the shelter as an inefficient use of government funds.

“It cost millions and millions of dollars to buy and rehab that facility,” he said. “In a couple of years since they’ve been open, they’ve housed what, like 52 people? I hate to say it, but the whole thing seems like a money grab to me.”

With regards to the experience of sharing a neighborhood with the shelter, Lee changed his tone.

“I find it hard to be offended, because it appears to be clean and in control,” he said. “They keep the trash picked up and all their stuff inside the big fancy fence – I need to congratulate Catalyst for that.”

Lee also pointed to other properties in the area – a Motel 6, the West Wynn Motel and a vacant building that used to house the Econo Lodge Inn & Suites – as properties more troubling than Catalyst.

When asked whether he’d prefer to hypothetically keep the other buildings as they are or have them replaced with another Catalyst-like operation he responded: “If it’s run like Catalyst is, with a big fence around it, and they keep it clean – sure. That’s fine,” he said. “I can’t afford it, but I guess that’d be an upgrade to the neighborhood.”

Another member of the West Hills neighborhood is John Mark, president of Dorian Studio Inc., a photography firm with a location between Catalyst and the vacant Econo Lodge.

He was worried when he learned that Catholic Charities was opening a shelter that would be visible from his office windows. But since then, his worries have been settled.

“The West Hills Neighborhood has a lot of homelessness and people milling around, but Catalyst didn’t bring that,” Mark said. “If anything, it brought a decline.”

Another Dorian location is on Mission Avenue near the TRAC center.

“Having a business by the two shelters are vastly different experiences,” he said. “People don’t like to hear the word ‘shelter,’ and nobody wants it in their neighborhood – but they don’t realize there are different kinds.”

Mark was adamant that his thoughts are his own and do not represent his business or his neighborhood.

“I know there are still people who are angry with Catholic Charities and I understand that anger,” he said. “This is a very hard topic and we all want to see this area thrive. I view Catalyst as a help to that, not a hindrance.”

Mark said he even donated to the organization at a Catholic Charities event.

Gordon Wright, director of the Catalyst project, points to Mark’s shift from a skeptical owner of a neighboring business to a check-cutting supporter as an example of what can happen when Catholic Charities can express the success of their programs.

He extends the offer to take a tour to see the good work being done at the Catalyst to those still questioning the viability of the model.

As of May, 51 people have graduated out of the program into stable, permanent housing, Wright said.

The model works because there are resources on-site, including care coordinators who connect clients with the services they need, whether it’s primary medical care, behavioral health, employment resources, education services and other public benefits.

“You won’t find a lot of success throwing keys at people if you do not provide holistic care, if you do not address whatever may be the root cause” Wright said.

Peer support specialists, like Jimmy McLean, are on-site to assist residents with their transition. McLean said it can be intimidating for the formerly homeless to make the leap back into “regular life.”

“They’ve been away from it for so long, homelessness is a way of life,” McLean said.

Life inside the facility is much more tranquil and community-oriented than critics may realize. Flyers advertising nature walks, bingo games and educational opportunities litter the walls, many of which are organized among the residents. McCann noted a group of residents came to him and Wright with the desire to form a sober floor, which is the first time in his 24 years with Catholic Charities a client has done such a thing.

“I’ve never had homeless clients come to me with that idea. It’s usually the opposite, like, ‘Why do you guys have so many rules about using drugs in your building?’ ” McCann said.

McCann said he wouldn’t be surprised if they create another sober floor within a year, but that won’t become a requirement of residency.

“That’s an option for people who have made the choice to stop using, but still, we have open doors and unconditional love for the people who aren’t quite there yet but want to get there,” McCann said. “They’re not there today, we want to have a space for them. Catalyst has space for both.”

Wright maintains that the facility is not only improving the lives of the residents but also the state of the neighborhood. The hotel was severely dilapidated before Catholic Charities took ownership and was a magnet for crime and bad actors, he said. It took weeks to remove more than s 6½ tons of debris out of the building, clean the property and perform much needed maintenance, including fixing the failing roof.

Wright said he knows Catalyst is much better for the neighborhood than the hotel because he’s seen both as a decadeslong West Hills resident. He often walks to work through the arboretum.

“I feel pretty blessed to come to work every day,” Wright said. “If people are still concerned, come volunteer with us. Come tour the property and walk with me. We’ve had an amazing amount of success.”

Stalled regionalism

If local business owners and Spokanites are expecting to see the House of Charity and other shelter sites relocated soon, they would be disappointed to learn of the lack of progress that’s been made to establish a regional authority to address the crisis.

Several cities have created regional authorities to take on homelessness and have seen success, with Houston and Atlanta serving as shining examples.

Generally, these organizations pool funding and oversee a wide range of services including outreach, diversion and prevention, emergency shelter, rapid rehousing and permanent supportive housing, and services such as mental health and addiction treatment. Some are organized as nonprofits and some as special-purpose government districts.

The model allows local jurisdictions and service providers to collaborate on a response, instead of competing for grants and contracts or letting politics enter the fray. It also spreads the load between multiple jurisdictions and areas, so not one government or neighborhood is forced to shoulder it alone.

Last year, elected leaders from Spokane, Spokane County and just about every smaller jurisdiction within the area began meeting with service providers, formerly homeless individuals, the business community and tribal representatives to formulate a regional authority.

They met weekly, then biweekly and then on an ad hoc basis to lay the groundwork for what the structure of the board would look like, how it could be funded and what would make it sustainable. It was an intentional move to put “structure” before strategy in the planning process, Spokane Councilman Jonathan Bingle said.

But on Thursday, in their first meeting in six months, the prospects for creating the group appeared to be on shaky ground. Brown, the newest addition to the table, disagrees with the work done so far.

Brown told other officials she has concerns over the funding model they selected when their 2023 meetings concluded, which would have designated the board a public development authority to allow all the parties involved to apply for grant funding and administer services as its own entity.

Brown said in an interview Friday she suggested an independent nonprofit could oversee it instead of the elected leaders from the county, the city and the smaller jurisdictions like Spokane Valley and Cheney.

She laughed at the suggestion that the work to put a structure in place before developing strategies would somehow remove politics from the policy equation. The county and the city have long struggled to see eye-to-eye on issues, and that tension can be exacerbated by a complicated topic like the response to homelessness.

At the end of the day, no matter what the board looks like and how it is funded, the politicians involved still will be held accountable by the public for the authority’s decisions, Brown said.

“If politicians aren’t on the board, then politicians have to appoint the people on the board,” Brown said. “You can maybe obscure the relationships a little bit, but we’re elected officials and it’s incumbent upon us to do this.”

Brown said she would like to work toward implementing coordinated solutions and strategies now, instead of waiting for the coalition to be fully organized. She’s still interested in continuing conversations about what a regional response should look like, but noted the timeline to do so may be much longer than many anticipate.

Bingle noted during the meeting that it took years for Houston, the gold standard, to form a regional coalition.

“We could and should continue to talk about what kind of entity we should form, but that’s not going to provide on-the-ground solutions tomorrow,” Brown said.

Spokesman-Review reporter Emry Dinman contributed to this report.

Want an electric vehicle? Better keep our hydropower

As we embark on a second "Great Electrification," in an effort to decarbonize our economy, it’s worth remembering the first one that occurred 80 years ago.

Expedia Rewards is now One Key™

Elektrostal, visit elektrostal, check elektrostal hotel availability, popular places to visit.

• Electrostal History and Art Museum

You can spend time exploring the galleries in Electrostal History and Art Museum in Elektrostal. Take in the museums while you're in the area.

• Cities near Elektrostal

• Places of interest
• Yuri Gagarin Cosmonaut Training Center
• Central Museum of the Air Forces at Monino
• Peter the Great Military Academy
• History of Russian Scarfs and Shawls Museum
• Ramenskii History and Art Museum
• Bykovo Manor
• Pekhorka Park
• Balashikha Arena
• Malenky Puppet Theater
• Drama Theatre BOOM
• Balashikha Museum of History and Local Lore
• Pavlovsky Posad Museum of Art and History
• Saturn Stadium
• Church of Vladimir
• Likino Dulevo Museum of Local Lore
• Orekhovo Zuevsky City Exhibition Hall
• Noginsk Museum and Exhibition Center
• Fairy Tale Children's Model Puppet Theater
• Fifth House Gallery
• Malakhovka Museum of History and Culture

Sign up for Mission Local's free daily newsletter to stay informed about all goings-on in the Mission District and San Francisco.

Mission Local

Local news for a global city

Serial evictor plans new bar in former Uptown space

Share this:

• Click to share on X (Opens in new window)
• Click to share on Facebook (Opens in new window)
• Click to share on Reddit (Opens in new window)
• Click to share on WhatsApp (Opens in new window)
• Click to email a link to a friend (Opens in new window)
• Click to print (Opens in new window)

A new bar, owned and operated by a Mission landlord with a history of dozens of evictions , may open in the near future at the space previously occupied by Uptown, the neighborhood dive bar that closed its doors in January after 39 years . 

Four months after Uptown served its last drink, Kaushik Dattani, the owner of the building at 17th and Capp streets, is working on opening a new bar named Kiitos in the same spot, according to planning documents. 

But neighbors and the former owners of Uptown are not extending their welcome to this new venture, citing Dattani’s record of evicting long-time tenants in the Mission, and his charging of “substantially above market rate” during Uptown’s last lease.

The San Francisco Planning Department has also delayed the bar’s opening indefinitely. In an email sent to the landlord, planning staff asked for evidence that Dattani is “conducting thorough outreach to stakeholders and neighborhood groups and responding to community input.”

Because the Uptown was designated a legacy business , a change of ownership requires an authorization that Dattani must seek from the Planning Commission.

Ken Cohen, one of the co-owners of Uptown, said that the bar’s status as a local watering hole was unique. “You can’t replace Uptown for being a community gathering space, and I think his history in the community makes it particularly difficult.”

Dattani, a landlord who owns multiple properties in the Mission and beyond, repeatedly used the Ellis Act to evict dozens of longtime San Franciscans, as documented by the Anti-Eviction Mapping Project . Those tenants included Hilda Lisa Vazquez , an octogenarian known by her neighbors at 19th and Lexington as the lady who woke up at 6 every morning to sweep the sidewalk. 

Now, instead of operating rental properties, Dattani is trying his hand at running a bar himself.

In a five-page letter sent to the Planning Department last Thursday, Uptown’s owners expressed opposition to the project, blaming the landlord for contributing to the closure of Uptown. 

“He acted irresponsibly and over-aggressively with respect to the rent he demanded at the beginning of 2019,” wrote the owners. “As a result, we were left with insufficient resources to continue in business past the lease expiration date in January 2024.” 

The owners recounted how Dattani charged rent “at least 80 percent above fair market” from 2019 to 2024, about $9,500 a month, with 3 percent annual increase. Toward the end, Uptown was paying about $10,700 per month, its owners said.

Uptown owners were especially bitter about one of Dattani’s tactics in the lease negotiation: Demanding rent for a 622-square-foot storage basement to be calculated as a cocktail lounge space, meaning he charged $3 to $4 per square foot for “usable space,” rather than the $1 per square foot typically charged for storage space.

“If the rent in 2019 was $7,000, he would’ve gotten a fair lease, and we would probably still be in business,” said Cohen. 

Dattani said in a phone call that he had no comment.

In Dattani’s application , filed with the Planning Department in February, the landlord emphasized that the Uptown owners voluntarily left “despite the landlord agreeing to give them a 30 percent rent reduction,” thus asking for “a quick and easy solution to this conundrum.” 

Cohen, for his part, said that even the reduced rent -– $7,750 a month with a 4 percent annual increase — was above market rate and too expensive for the business. 

Before the hearing’s delay, Dattani had submitted a petition to the Planning Department in May with 15 signatures from neighbors and businesses supporting his reopening of the corner bar. He also submitted three support letters , including one from Mission Art 415, which had received funding from Dattani for the Dharma Mural at 22nd and Mission. But that has proved to be insufficient for the Planning Department. 

Uptown’s owners are concerned about “the proverbial elephant in the room” — Dattani’s checkered history as a landlord in the Mission. 

“It’s one thing to close the bar after so many years; it’s always gonna be a little traumatic,” Cohen said. “But it’s even harder to take the idea that we’d be replaced by a landlord like this.” 

Jason Nichols, a regular at Uptown from the 1990s to its closing, concurred that a new bar would be appreciated, but not under this owner. 

“When people think about bad landlords, this man is the poster child for that,” he said. “It was the landlord’s strategy to have an untenable rent to drive people out. I’d rather not see this person rewarded for the tactics.”

Latest News

‘We used to call it the gauntlet’: 16th St. struggles with double-parking

SFPD will start using a lasso-like restraint tool. Does it work?  

Kamala Harris faces pro-Palestine protest outside Mission fundraiser

Junyao yang.

Junyao is a California Local News Fellow, focusing on data and small businesses. Junyao is passionate about creating visuals that tell stories in creative ways. She received her Master’s degree from UC Berkeley Graduate School of Journalism. Sometimes she tries too hard to get attention from cute dogs.

Join the Conversation

11 Comments

A tale of greed and stupidity and the power of community. You should have been more thoughtful Kaushik Dattani but were instead blinded by greed. Your neighbors and the community know who you are and what you represent. Maybe renegotiate with The Uptown folks, neighbors and community and save yourself. Otherwise: vacancy tax that increases every year the property sits empty. I’ll bet candidate (and coward) Trevor Chandler would be happy to be your tenant. Just a feeling.

A bar to boycott. Such sleaze!

Dattani is so slimy he’s been memorialized in a mural on Clarion Alley.

The only hearing is because it was a legacy business? What about the state’s Department of Alcoholic Beverage Control? Who owns the liquor license? Isn’t there a hearing required to transfer a license to new owners?

Obviously Dattani wanted the Uptown out for years and squeezed them on rent in every way imaginable. Having seen a barkeeper fixing a broken bathroom door handle himself one afternoon, I’m fairly certain this extended to repairs/maintenance as well. One piece I’m confused about is why the Uptown’s owners were dying on that hill. Even Noisebridge were able to find new digs in the area. One wonders whether the Uptown could have walked down the same road.

The landlord has every right to charge the rent he asked for.The bar could have looked for another site,but it appears they didn’t. Maybe the bar was a pain in the neck tenant? I don’t know.The bar does not own the property and it is just like tenants ‘s rights.The more rights retail tenants want the more they will pay.The owner of the property has every right to want to open a business there.You can boycott if you like,but denying the owner ability to open his own business by the crooks that run SF is not ok.Just because a business is legacy does not mean it was operated the best way possible. I do not know how the bar was operated and I really do not care.The owner of a property has the right to do what the owner wants to.Nowadays people inheriting single family houses always sell if they do not want to live in them.Everyone has horror stories about bad tenants.I know you do no like to hear this,but it is the truth.

Nowhere—NOWHERE—does the article mention the behavior of the tenant. Yet, the owner charged “at least 80 percent above fair market.” That’s not an honorable landlord, that’s a slimy one.

Sounds like you’re projecting your contempt of renters.

Community meetings to harass the owner and gatekeep the next business that operates in this spot will surely make everything better.

He’s an evil man

So the hate “community” is showing it’s true values… I think Dattani is far more benign than all the serial meth users, acid window and graffiti vandals that plague the city of boarded store fronts and vanishing businesses. San Francisco is plagued by evil people and Dattani is not even close to being one of them… Revenge is a tactic of immoral people.

Not one of them.

All of us are free to frequent or not to frequent the bar once it’s open. But using community meetings to keep the space vacant for months does not accomplish anything.

It’s almost like some people enjoy living in a neighborhood with boarded up storefronts covered in graffiti.

Your email address will not be published. Required fields are marked *

Leave a comment

We've recently sent you an authentication link. Please, check your inbox!

Sign in with a password below, or sign in using your email .

Get a code sent to your email to sign in, or sign in using a password .

Enter the code you received via email to sign in, or sign in using a password .

• Subscribe to our newsletter

Sign in with your email

Lost your password?

Try a different email

Send another code

Sign in with a password

By signing up, you agree to our Terms and Conditions.

Explore Elektrostal

Essential elektrostal.

Elektrostal Is Great For

Eat & drink.

• Apelsin Hotel
• Elektrostal Hotel
• Apart Hotel Yantar
• Mini Hotel Banifatsiy
• Restaurant Globus
• Amsterdam Moments
• Cafe Antresole
• Viki Cinema
• Statue of Lenin
• Park of Culture and Leisure