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How to write a personal statement for fashion

Fashion courses at university are incredibly competitive, so how do you make your personal statement stand out? Be original, think business, and don’t quote Chanel

"F ashion is not simply a matter of clothes; fashion is in the air, born upon the wind; one intuits it." That's a quote from Coco Chanel – and it's how not to start a personal statement for a fashion degree.

When applying for a university fashion course, your personal statement won't even be read though if your portfolio is not good enough.

Willie Walters, programme director for fashion at Central St Martins, said the personal statement is "secondary" to portfolio work.

"I don't even read the statements unless the work looks interesting," she says.

Walters advises applicants to make their portfolio work as clear as possible, and to include research and sketchbook work, as well as photographs of design pieces. "We look for originality and something fresh."

When it comes to the written statement, saying you have a "passion for fashion" is an immediate no-no, says Josephine Collins, course leader for fashion journalism at the London College of Fashion.

"It's easy to do and sounds great but we've seen it so many times before," she warns. Similarly, admissions tutors cringe when confronted with yet another tired quote from a fashion icon.

Fashion related courses are notoriously competitive, so avoiding clichés is an important way to make your application stand out, says Andrew Groves, course director for fashion design at the University of Westminster.

"Put yourself in my shoes," says Groves, who reads over 1,000 personal statements each year. "How would you make yours different from all those other applications?"

Although mentioning your favourite designer is a good idea, you should think carefully about who you cite, says Mal Burkinshaw, programme director of fashion at Edinburgh University.

"We always have the same designers quoted. Every now and then someone says they are interested in a more conceptual designer and it makes them stand out. You can tell they are engaging more deeply."

Evidence of engagement with fashion is essential, agree tutors, but make sure you are thinking about it as a serious industry.

"Fashion is the third largest industry in the UK," says Jane Gottelier, programme leader of the fashion department at Falmouth University.

"I steer clear of students who talk mainly about celebrity fashion and TV programmes in their personal statements because it makes me think that they see fashion as something rather fluffy," she says.

As well as explaining why you want to study fashion and listing any relevant work experience, it's also important to show interests outside of fashion, say tutors.

"Some of our fashion courses are really business-orientated," says Liz Barnes, senior lecturer in fashion at Manchester University, "so demonstrating a commercial mind is key."

Outside interests show an engagement with general society that is important for a fashion student, and key to fashion admissions tutors.

It's important to be up to date on current news, to prove an academic interest and to show curiosity about the world and an inquisitive mind. If you have an unusual hobby don't be afraid to mention it as it might help yourself get noticed.

"I've had ice skaters, an Olympic-standard gymnast and stick insect collectors," says Anne Chaisty, principal lecturer in fashion studies at the Arts University Bournemouth.

Fashion may be portrayed as a cut-throat industry, but people who are interested in giving something back interest Chaisty.

"We look for students who want to make a positive difference through what they do as a designer," she says.

Accuracy and a good flow are things all tutors agree on when it comes to a good personal statement, but Barnes says you should also be in tune with the specifics of your course.

"There are lots of courses that are called fashion marketing, for example, but the content of those courses will vary enormously," Barnes explained.

"Understand the course you are applying for and tailor the personal statement to match."

For courses where a portfolio carries a heavier weighting than the personal statement, it is still important to express personality in your written statement.

Tutors say individuality and character are perhaps the most important things to convey.

"Don't contrive something for the sake of it," advises Chaisty, "just be honest, be natural and be yourself."

Just don't quote Coco Chanel.

This article was amended on 19 September to correct an error, changing Willie Walters' job title from course leader to programme director of fashion at Central St Martin's.

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• Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

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• Personal Statement Examples UK

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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MSc International Fashion Marketing / Overview

Year of entry: 2024

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2.1 UK Honours degree or equivalent. Applications from candidates with academic backgrounds in Marketing, Management, Business, Arts, Fashion and Social Science (combinations of English, History, Languages, Politics, Psychology) related disciplines (minor or major) are particularly welcomed. All backgrounds must contain substantial management, marketing or social science content.

Full entry requirements

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Please only apply for one of the three Fashion courses: MSc International Fashion Marketing, MSc International Fashion Retailing, or MSc International Fashion Retailing (Entrepreneurship and Innovation).  If you wish to transfer your application or offer we can review this throughout the cycle, although there is no guarantee that we will be able to change it.  Please check the suitable backgrounds and entry requirements  for each course.

As there is high demand for this course we operate a staged admissions process with selection deadlines throughout the year. For further details, and for the application deadlines, please see our staged admissions section.

If you are made an offer, in order to confirm your place you will be required to make a deposit payment of £1,000 on or before the deadline date stated in your offer letter.

Please note, refunds are only given for a limited number of reasons, see our page on  Acceptance deposits  for more information.

Course options

Course overview.

• Specialise in fashion marketing and strengthen your strategic skills for a career in a significant, competitive sector.
• Undertake an extensive research project and deepen your knowledge in an area of your interest.
• Learn in our brand-new  Home of Engineering and Materials  . A purpose-built space for innovation and creativity that is transforming the way our students study, research and shape the world.

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For entry in the academic year beginning September 2024, the tuition fees are as follows:

• MSc (full-time) UK students (per annum): £14,500 International, including EU, students (per annum): £33,500

Further information for EU students can be found on our dedicated EU page.

The fees quoted above will be fully inclusive for the course tuition, administration and computational costs during your studies.

All fees for entry will be subject to yearly review and incremental rises per annum are also likely over the duration of courses lasting more than a year for UK/EU students (fees are typically fixed for International students, for the course duration at the year of entry). For general fees information please visit: postgraduate fees . Always contact the department if you are unsure which fee applies to your qualification award and method of attendance.

Self-funded international applicants for this course will be required to pay a deposit of £1000 towards their tuition fees before a confirmation of acceptance for studies (CAS) is issued. This deposit will only be refunded if immigration permission is refused. We will notify you about how and when to make this payment.

Policy on additional costs

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).

Scholarships/sponsorships

We offer a number of postgraduate taught scholarships and awards to outstanding UK and international students each year.

The University of Manchester is committed to widening participation in master's study, and allocates £300,000 in funding each year. Our  Manchester Master's Bursaries  are aimed at widening access to master's courses by removing barriers to postgraduate education for students from underrepresented groups.

For more information, see the Department of Materials  Fees and funding  page or visit the University of Manchester  funding for master's courses  website for more information.

Contact details

Our internationally-renowned expertise across the School of Natural Sciences informs research led teaching with strong collaboration across disciplines, unlocking new and exciting fields and translating science into reality.  Our multidisciplinary learning and research activities advance the boundaries of science for the wider benefit of society, inspiring students to promote positive change through educating future leaders in the true fundamentals of science. Find out more about Science and Engineering at Manchester .

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The University of Manchester is regulated by the Office for Students (OfS). The OfS aims to help students succeed in Higher Education by ensuring they receive excellent information and guidance, get high quality education that prepares them for the future and by protecting their interests. More information can be found at the OfS website .

You can find regulations and policies relating to student life at The University of Manchester, including our Degree Regulations and Complaints Procedure, on our regulations website .

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Personal statement example fashion business and promotion personal statement.

Unlock your ambition with a Business degree at UWE Bristol.

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Fashion Business and Promotion Personal Statement

Identity and individuality is often interpreted through the expression of fashion . I view apparel as an every day performance of personality. The inspiration of different cultures, art and history that shape trends around the world intrigue me. Fashion is a catalyst of evolution, and with a sophisticated industry behind it, the business sector fascinates me the most. By completing this degree, it will help me achieve my ambition of pursuing a career where I can apply myself in the world of fashion business.

Research has shown me that fashion companies are looking for switched on graduates who are able to create new ranges, maximise sales, forecast and react to trends and changes in demand. With my personal qualities and this degree knowledge, I will be more than capable to meet this objective.

By having both a critical and creative mind, I would be able to keep up with the fast paced changes in business and design. This would provide me with the expertise to predict trends in a buying, merchandising, management or communication role. With my EPQ topic being ‘The History of Fashion Trends’ my research is advancing. My fashion blog demonstrates my awareness of variety within design and how this is forecasted. I post fashion news, my images from A-Level Photography and inspiration from the catwalk. This shows my interest in promotion, brand patterns and fashion itself. www.minimalisticminds.wordpress.com To gain a further understanding of the industry I spent a week at the textile agency ‘Robert Todd & Sons’ where I attended both a buying and fit meeting at M&S, grasping the importance of communication. Also, I learnt how to issue a garment specification and measure garments. I have had a part-time job for over a year at Hammond’s furniture, where I use my sales skills to guide customers and help them gain their ultimate design. Individually achieving sales of over ?150,000 for the company, my initiative and determination proves that I deliver and succeed whatever I put my mind to. Proving my organisation, ability to fund and market an event, I held a successful Macmillan coffee morning; gaining awareness of the cause.

Combining my finest skills of an analytical mindset and eye for fashion; I would flourish within the role of fashion business , marketing , branding and promotion. I follow fashion and business related news in the media with a subscription to Drapers, Vogue and i-D. Throughout A-Level Business Studies I have grown a passion for enterprise, and I have a clear understanding of how to turn a vision into a profitable reality, with the importance of being commercial. A recent campaign that has inspired me is Iris Apfel and Karlie Kloss for Kate Spade, celebrating age. This showed a diverse impact on advertising and marketing. I gained experience with the marketing agency ‘Vital’. I attended a setting design and uniform meeting, as well as writing press releases; developing my visual intelligence and writing skills. To expand my observation, I am carrying out a research project as part of my Film Studies A2 coursework. Exploring ‘The importance of fashion throughout the iconic Audrey Hepburn films’, has shown me how fashion helped to create a success for the film industry as a business. I spent a day at ‘Bloomberg’ in London with ‘Free Formers’ learning about digital marketing. This highlighted the importance of digital strategies showing how businesses can grow with the aid of technology.

Throughout this fashion degree , I would love to gain the skills, which will enable me to bring something advanced and unique to the fashion world. The university experience and qualification will support me in fulfilling my ambition of working dynamically and globally within the business. My enthusiastic and conscientious perspective will benefit me in achieving my full potential throughout university and in my future career.

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