communication growth essay

8 Ways You Can Improve Your Communication Skills

Your guide to establishing better communication habits for success in the workplace.

Mary Sharp Emerson

A leader’s ability to communicate clearly and effectively with employees, within teams, and across the organization is one of the foundations of a successful business.

And in today’s complex and quickly evolving business environment, with hundreds of different communication tools, fully or partially remote teams, and even multicultural teams spanning multiple time zones, effective communication has never been more important — or more challenging.

Thus, the ability to communicate might be a manager’s most critical skill.

The good news is that these skills can be learned and even mastered.

These eight tips can help you maximize your communication skills for the success of your organization and your career.

1. Be clear and concise

Communication is primarily about word choice. And when it comes to word choice, less is more.

The key to powerful and persuasive communication — whether written or spoken — is clarity and, when possible, brevity.

Before engaging in any form of communication, define your goals and your audience.

Outlining carefully and explicitly what you want to convey and why will help ensure that you include all necessary information. It will also help you eliminate irrelevant details.

Avoid unnecessary words and overly flowery language, which can distract from your message.

And while repetition may be necessary in some cases, be sure to use it carefully and sparingly. Repeating your message can ensure that your audience receives it, but too much repetition can cause them to tune you out entirely.

2. Prepare ahead of time

Know what you are going to say and how you are going to say before you begin any type of communication.

However, being prepared means more than just practicing a presentation.

Preparation also involves thinking about the entirety of the communication, from start to finish. Research the information you may need to support your message. Consider how you will respond to questions and criticisms. Try to anticipate the unexpected.

Before a performance review, for instance, prepare a list of concrete examples of your employee’s behavior to support your evaluation.

Before engaging in a salary or promotion negotiation, know exactly what you want. Be ready to discuss ranges and potential compromises; know what you are willing to accept and what you aren’t. And have on hand specific details to support your case, such as relevant salaries for your position and your location (but be sure that your research is based on publicly available information, not company gossip or anecdotal evidence).

Before entering into any conversation, brainstorm potential questions, requests for additional information or clarification, and disagreements so you are ready to address them calmly and clearly.

3. Be mindful of nonverbal communication

Our facial expressions, gestures, and body language can, and often do, say more than our words.

Nonverbal cues can have between 65 and 93 percent more impact than the spoken word. And we are more likely to believe the nonverbal signals over spoken words if the two are in disagreement.

Leaders must be especially adept at reading nonverbal cues.

Employees who may be unwilling to voice disagreements or concerns, for instance, may show their discomfort through crossed arms or an unwillingness to make eye contact. If you are aware of others’ body language, you may be able to adjust your communication tactics appropriately.

At the same time, leaders must also be able to control their own nonverbal communications.

Your nonverbal cues must, at all times, support your message. At best, conflicting verbal and nonverbal communication can cause confusion. At worst, it can undermine your message and your team’s confidence in you, your organization, and even in themselves.

4. Watch your tone

How you say something can be just as important as what you say. As with other nonverbal cues, your tone can add power and emphasis to your message, or it can undermine it entirely.

Tone can be an especially important factor in workplace disagreements and conflict. A well-chosen word with a positive connotation creates good will and trust. A poorly chosen word with unclear or negative connotations can quickly lead to misunderstanding.

When speaking, tone includes volume, projection, and intonation as well as word choice. In real time, it can be challenging to control tone to ensure that it matches your intent. But being mindful of your tone will enable you to alter it appropriately if a communication seems to be going in the wrong direction.

Tone can be easier to control when writing. Be sure to read your communication once, even twice, while thinking about tone as well as message. You may even want to read it out loud or ask a trusted colleague to read it over, if doing so does not breach confidentiality.

And when engaging in a heated dialogue over email or other written medium, don’t be too hasty in your replies.

If at all possible, write out your response but then wait for a day or two to send it. In many cases, re-reading your message after your emotions have cooled allows you to moderate your tone in a way that is less likely to escalate the conflict.

Browse our Communication programs.

5. Practice active listening

Communication nearly always involves two or more individuals.

Therefore, listening is just as important as speaking when it comes to communicating successfully. But listening can be more challenging than we realize.

In her blog post Mastering the Basics of Communication , communication expert Marjorie North notes that we only hear about half of what the other person says during any given conversation.

The goal of active listening is to ensure that you hear not just the words the person is saying, but the entire message. Some tips for active listening include:

Giving the speaker your full and undivided attention
Clearing your mind of distractions, judgements, and counter-arguments.
Avoiding the temptation to interrupt with your own thoughts.
Showing open, positive body language to keep your mind focused and to show the speaker that you are really listening
Rephrase or paraphrase what you’ve heard when making your reply
Ask open ended questions designed to elicit additional information

6. Build your emotional intelligence

Communication is built upon a foundation of emotional intelligence. Simply put, you cannot communicate effectively with others until you can assess and understand your own feelings.

“If you’re aware of your own emotions and the behaviors they trigger, you can begin to manage these emotions and behaviors,” says Margaret Andrews in her post, How to Improve Your Emotional Intelligence .

Leaders with a high level of emotional intelligence will naturally find it easier to engage in active listening, maintain appropriate tone, and use positive body language, for example.

Understanding and managing your own emotions is only part of emotional intelligence. The other part — equally important for effective communication — is empathy for others.

Empathizing with an employee can, for example, make a difficult conversation easier.

You may still have to deliver bad news, but (actively) listening to their perspective and showing that you understand their feelings can go a long way toward smoothing hurt feelings or avoiding misunderstandings.

7. Develop a workplace communication strategy

Today’s workplace is a constant flow of information across a wide variety of formats. Every single communication must be understood in the context of that larger flow of information.

Even the most effective communicator may find it difficult to get their message across without a workplace communication strategy.

A communication strategy is the framework within which your business conveys and receives information. It can — and should — outline how and what you communicate to customers and clients, stakeholders, and managers and employees.

Starting most broadly, your strategy should incorporate who gets what message and when. This ensures that everyone receives the correct information at the right time.

It can be as detailed as how you communicate, including defining the type of tools you use for which information. For example, you may define when it’s appropriate to use a group chat for the entire team or organization or when a meeting should have been summarized in an email instead.

Creating basic guidelines like this can streamline the flow of information. It will help ensure that everyone gets the details they need and that important knowledge isn’t overwhelmed by extraneous minutia.

8. Create a positive organizational culture

The corporate culture in which you are communicating also plays a vital role in effective communication.

In a positive work environment — one founded on transparency, trust, empathy, and open dialogue — communication in general will be easier and more effective.

Employees will be more receptive to hearing their manager’s message if they trust that manager. And managers will find it easier to create buy-in and even offer constructive criticism if they encourage their employees to speak up, offer suggestions, and even offer constructive criticisms of their own.

“The most dangerous organization is a silent one,” says Lorne Rubis in a blog post, Six Tips for Building a Better Workplace Culture . Communication, in both directions, can only be effective in a culture that is built on trust and a foundation of psychological safety.

Authoritative managers who refuse to share information, aren’t open to suggestions, and refuse to admit mistakes and accept criticism are likely to find their suggestions and criticisms met with defensiveness or even ignored altogether.

Without that foundation of trust and transparency, even the smallest communication can be misconstrued and lead to misunderstandings and unnecessary conflict.

Communicating with co-workers and employees is always going to present challenges. There will always be misunderstandings and miscommunications that must be resolved and unfortunately, corporate messages aren’t always what we want to hear, especially during difficult times.

But building and mastering effective communication skills will make your job easier as a leader, even during difficult conversations. Taking the time to build these skills will certainly be time well-spent.

Want to build your skills? Find the program that’s right for you.

Browse all Professional & Executive Development programs.

About the Author

Digital Content Producer

Emerson is a Digital Content Producer at Harvard DCE. She is a graduate of Brandeis University and Yale University and started her career as an international affairs analyst. She is an avid triathlete and has completed three Ironman triathlons, as well as the Boston Marathon.

Harvard Professional Development Participant Success Stories

Read about how these skilled professionals used the knowledge and skills they learned in a Harvard PDP to further their career development.

Harvard Division of Continuing Education

The Division of Continuing Education (DCE) at Harvard University is dedicated to bringing rigorous academics and innovative teaching capabilities to those seeking to improve their lives through education. We make Harvard education accessible to lifelong learners from high school to retirement.

Communication in the Real World - An Introduction to Communication Studies

(48 reviews)

ISBN 13: 9781946135070

Publisher: University of Minnesota Libraries Publishing

Language: English

Formats Available

Conditions of use.

Learn more about reviews.

Reviewed by Elizabeth Johnson-Young, Associate Professor, University of Mary Washington on 6/14/24

This text provides excellent coverage of a variety of foundational communication material, subjects, and concepts. Easy to find what you need throughout the book and would serve well for an introductory course as a stand alone text or to be used... read more

Comprehensiveness rating: 5 see less

Content Accuracy rating: 5

Accurate information and various viewpoints provided when necessary.

Relevance/Longevity rating: 5

Content is up to date both in examples used and in the historical portions of the text. The chapter on new media covers a variety of content and can likely continue to be used even as we move to other forms of new technology and serve as a starting point for understanding context and then for further discussion.

Clarity rating: 5

Very clear with examples and explanations of terminology. Relatable to students in many of courses.

Consistency rating: 5

Uses consistent terminology throughout, which makes for ease in understanding.

Modularity rating: 5

The modularity of the text is strong. I can easily see, and plan to, using various portions of the text in different classes, from campaigns, to health communication, to seminars when I'd like to cover some media history and theories. It's easy to find the material and chunking it into smaller sections is provided and simple to do.

Organization/Structure/Flow rating: 5

Structure is clear and logical from beginning to end. The order makes sense--if one wanted to use the text as is they could and have a great course.

Interface rating: 5

All components seem to work well with no errors.

Grammatical Errors rating: 5

Cultural Relevance rating: 5

Inclusive, diverse examples and photos.

Reviewed by Laura Seroka, Assistant Professor, Berea College on 3/25/24

The textbook covers everything that should be standard in an Introduction to Communication textbook. It has basic topics such as identity through communication, media, and foundational info which give a solid base for more specialized upper-level courses in small group communication, interpersonal communication, and rhetoric. More introductory information to prepare for organizational communication and social media would be helpful.

The text is easy to read and contains accurate up-to-date concepts. Some examples are becoming dated, however, they were accurate for when the book was written.

Relevance/Longevity rating: 4

This book is now becoming dated with examples. The world has changed a great deal since it was published and students are sure to notice the omission of discussions of the rhetoric of former President Trump and current President Biden. Several new social media platforms are out and Twitter is now X making the language clearly dated within this text. There is also new information about microagendasetters and the role of influencers which are now important communication concepts to include. Instructors could still easily use this text, however, they would need to provide updated examples and possibly some additional readings to give current relevancy.

This is very easy to read and digest and vocabulary terms are clearly labeled, explained and easy to look up again if needed.

This book meets the standards of other texts, has quality sources, and utilizes a clear epistemology.

The book has good modularity and would be easy to chunk out when creating a schedule. The chapter on Informative/Persusive Speaking is the most challenging due to its length. As many students will be doing each of these speech styles independently, it may help to separate the chapter. However, having it in one chapter means either presentation style could be done first.

Organization/Structure/Flow rating: 4

I wish that culture as well as new media were integrated throughout the text rather than assigned to specific chapters. For example, the chapter on culture comes in the middle of the text, after verbal, non-verbal, and interpersonal communication. As culture is deeply embedded in other topics, I think culture coming first or being discussed throughout the text would improve students' knowledge and they way they identify with the text.

I did not have any issues.

I see no blatant errors.

Cultural Relevance rating: 4

As with many other texts, this text tries to provide inclusivity in examples and end-of-chapter questions. I think my previous comments about including cultural communication throughout would improve this as well as using content from more BIPOC authors.

Reviewed by Parameswari Mukherjee, Assistant Professor, Metropolitan State University of Denver on 2/21/24

Comprehensiveness rating: 4 see less

This textbook is highly recommended for introductory-level Communication Studies courses. It provides a comprehensive overview of various topics, including verbal and non-verbal communication, listening skills, interpersonal communication, conflict resolution, and various types of speeches. While the content is excellent, I've rated it four stars because some chapters tend to be overly lengthy.

The textbook delves into concepts such as the significance of finding common ground and comprehending diverse worldviews, which are influenced by various cultures. This inclusion of diverse perspectives makes the textbook inclusive.

Relevance/Longevity rating: 3

I find certain sections and exercises within the chapters remain highly relevant (such as handling communicative aggression/bullying at work, developing intercultural communication competence), despite the book being written approximately ten years ago. Additionally, I try to enhance its relevance by incorporating supplementary materials from both academic and non-academic sources.

My students have expressed appreciation for the textbook's ability to elucidate complex communicative phenomena in a clear and easily understandable manner.

The text maintains internal consistency both in its use of terminology and its framework.

In terms of modularity, every chapter is structured into manageable sections and subsections, each accompanied by key takeaways and exercises identified with a "Getting Integrated" label. This encourages both students and instructors to delve into how these concepts intersect across different aspects of our personal, professional, and public lives.

The text organizes its topics in a logical and coherent manner, beginning with an exploration of the history of communication studies, followed by discussions on models of communication, different forms of communication, and advancements in communication technology and new media. Additionally, each chapter includes concrete and pertinent examples drawn from various relationships (e.g., familial, friendly, professional, romantic) and communication contexts (e.g., interpersonal, organizational, academic, mediated, civic), enriching the understanding of diverse communication dynamics and contexts.

The text is devoid of any notable interface issues, such as navigation difficulties, distortion of images/charts, or any other display elements that could potentially distract or confuse the reader.

The text contains no grammatical errors.

Communication in Real World covers important topics such as intersectional reflexivity, critical listening, voice/representation, marginalization, communication and ethics, which contributes to its inclusivity as a textbook.

Reviewed by Yejin Shin, Assistant Professor, Northeastern Illinois University on 5/5/23

This textbook includes important aspects of basic communication courses. Chapter 1 - Introduction to communication studies highlights the history and different forms of communication, which should be the basis of a basic communication course. Overall, the chapters were well-developed in different fields of communication, which can be used for 100-level courses, and encouraging students to take higher-level courses in different areas of communication (e.g., verbal, nonverbal communication, culture and communication, media). One caveat for some instructors - chapters 9-12 focus on public speaking, so if your institution has a separate class for it, it might not be helpful. Overall, good coverage of topics.

Content Accuracy rating: 4

I do not have any problem with the accuracy of the textbook; References were used well, and most were from well-established journals or books. Even though there is a need for an update for better relevance, it is understandable, as it was published in 2016. Besides this issue, I found all the information accurate and provided accurate, effective discussions and exercises at the end of each sub-chapter. The contents were not biased, but the images should represent more diversity.

This book was published in 2016, and some areas change rapidly (e.g., intercultural communication, gender, new media technologies); some examples or terms should be updated. As this is not an issue of the textbook itself, the instructor can develop supplementary materials to encourage a discussion about "new" concepts or examples they experience (e.g., Tiktok, Zoom, gender identity, LGBTQIA), it will actually make the class more engaging.

This is one of the strengths of the textbook - the writing is not complicated and straightforward, precise for students who have never been exposed to any communication courses. I liked how new or essential terms were in bold and well-defined for the target students. If instructors were using this book for a basic communication course, students would understand the terms and why it is important to understand them as they are explained well with in-depth information or examples.

The text is internally consistent with a logical order; the first chapter is the introduction to communication studies and then provides the different fields in communication. I wish the public speaking chapters (Chapters 9-12) were separated to recognize the differences or more of an application framework, but in general, the terminology and the flow are all consistent. I also found key takeaways at the end of the sub-chapters beneficial for students to understand the sub-chapters separately.

The modularity of this textbook is great - each chapter was divided into small(sub) chapters, which were well divided by the objectives. Each sub-chapter has its learning objectives, so it was clear to readers how each has specific ideas and can be connected well across chapters. For example, it will not be a problem for the instructor to cover Chapter 1.4 (communication apprehension) and Chapter 10.1 (managing public speaking anxiety) together, as this text was easily divisible into smaller chapters.

This textbook is well-organized. It uses a simple but logical structure; it starts with the history of communication studies and ends with new media. All sub-chapters were also organized well within the frame of the chapter; each highlights the important concepts or ideas, breaking down into at least 3 or 4 sub-chapters.

I had no problem with this textbook's interface. It was user-friendly, and the layout (e.g., picture, different background colors for exercises or key takeaways, "previous" and "next" buttons on the bottom) was great for focusing on reading. The online version was easy to navigate; hyperlinks worked great for examples or supplemental materials. For example, students could take PRPSA online as the link was provided in Exercises: http://www.jamescmccroskey.com/measures/prpsa.htm. PDF and e-book forms are also available for students who prefer the printed version.

The textbook used effective grammar and was free of grammatical errors.

Generally, this textbook is culturally appropriate; it is not offensive. However, as this is a communication course textbook, I think the communication field has strengths in acknowledging and appreciating cultural differences, which is why this needs to be updated. Again, the images, photos, and examples should include more diverse perspectives to enrich what we value.

Overall, this is a good textbook for a basic communication course; it covers a wide variety of topics and fields, and covering them will guide students in which specific area they will consider taking classes at a higher level. It is also easy enough for the gen edu course. If your institution had combined basic communication and public speech courses, this book fits the purpose well. Students will take advantage of it, using different versions at no cost. Some areas need to be developed, such as providing more recent examples or concerns about diversity, but if instructors are prepared for open discussions with students, this book will do fine. One of the great, effective books Open Textbook Library.

Reviewed by Pleasant Karen, Adjunct Instructor, Rogue Community College on 3/10/23

The textbook covers the key aspects of basic communication and would serve as an excellent resource for students in an introductory course. From the historical elements of communication to current research and trends, the book is comprehensive in its coverage of basic communication pedagogy. Topics range from communication and perception, through verbal and nonverbal communication in a variety of relationships, to small group and media and technology in relation to communication concepts. Several chapters present the basics of public speaking in a variety of contexts as well.

The content seems accurate throughout the textbook, but since it was published in 2016 certain chapters could probably use an update. One such chapter is the one on cultural communication and identity. I feel additional up-to-date information about co-cultures would be pertinent to include in future editions, such as gender identity, sexual orientation, religion, political viewpoints, ability/disability, age/generation, and socioeconomic status as well as a discussion about race and ethnicity.

The text is relevant and accessible to all levels of students. It contains very realistic and relatable examples and information to keep students interested, including a section of each chapter entitled "Getting Real." . Each chapter begins with learning objectives and ends with key takeaways and exercises. An update is needed for parts of the book since it was published in 2016. One chapter that needs updating is Chapter 15 regarding media, technology, and communication. It would be helpful if it included information about Zoom and online platforms. Periodic updates will insure that the relevance of the textbook continues. In between updates, instructors can supplement the textbook with outside readings, activities, and more. The chapter on communicating in relationships is very relatable and relevant because it discusses the "Dark Side of Relationships,"including lying, cheating, and anger issues. This is a topic that I have not encountered in other basic communication textbooks.

The book is written in an easy to follow format with terminology, given in bold, that is well-defined. It might be beneficial to have a glossary of terms. A times, images and diagrams help to clarify the information presented.

The book presents real world applications of the information in each chapter. I like how each chapter follows the same format and starts with learning objectives and ends with takeaways and exercises. This consistency makes it easy for both instructors and students to connect with the information while at the same time allowing instructors various opportunities for innovation in the activities they utilize in the classroom or online.

Readers can maneuver easily through the chapters and don't need to follow them in order. Each chapter includes foundational information and practical applications. However, I would like to see separate chapters for informative versus persuasive public speaking.

Each chapter can stand alone and they don't need to be followed in order for students to benefit from the book. As I've previously mentioned the consistency of the chapter organization lends itself well to making the book easy to navigate.

The layout of the book, and each chapter, is user-friendly and easy to access. The book is available in several formats as well, such as e-book, PDF, and more.

I didn't notice any grammatical issues as I perused the book.

The relevance of the cultural chapter would improve with the inclusion of information about co-cultures. It is important to keep up-to-date about intercultural and gender communication terms, too.

The title of the book, Communication in the Real World, is a very appropriate title for this book as it includes so many real and relatable communication issues. I think both college instructors and students would enjoy using this book as their classroom textbook. I am going to adopt it for my Basic Communication class.

Reviewed by Ibrahim Yoldash, Adjunct Professor, Prairie State College on 2/8/23

The text is very comprehensive, although there is not an in-depth chapter dedicated to ceremonial/commemorative speeches. I did like the sample speeches and topics that were offered within the chapters. I also think that students can benefit from what I consider to be "additional" chapters 6-8, 13-16 that focus on subjects that some public speaking textbooks do not. Overall, I think it's very thorough and would be an excellent choice to utilize in the classroom. My only suggestion would be to include a chapter about ceremonial/commemorative speeches.

From what I perused, it is well-written without errors.

I think relevancy is subjective ("Aristotle to Obama" instantly dates this textbook), and too many present references will date the text in the years ahead. This textbook does a good job at staying relevant while maintaining traditional communication pedagogy.

I feel, that, as educators in higher education, we cannot continue to "water down" information to make it "easier to digest." I think it is the student's responsibility to seek guidance if there is something that he/she is having difficulty understanding. This textbook is well-balanced between providing correctly defined terminology while also avoiding being too lofty and overwhelming.

Some may view this text as organizationally distinct, since it does not address speech organization and preparation until Chapter Nine; yet I find it appropriate in giving students the necessary foundation of communication history, concepts, and its applications before having them begin on speech presentations.

Modularity rating: 4

Perhaps Chapter Eleven could be divided into two separate chapters, one with Informative Speaking and the other with Persuasive Speaking. It is a very lengthy chapter, and I think students may benefit from separating the two.

Even though the chapters do somewhat build upon one another, I feel that they are also standalone in the sense that you do not necessarily need to understand the chapter unless you have read all of the ones before it (like its own self-contained unit).

I haven't had any issues with this.

Again, I haven't noticed any grammatical errors.

It does a good job of being objective by presenting information from a neutral standpoint instead of trying to take sides of an issue, historically or otherwise.

I would see no reason why this textbook shouldn't be used by many educators in this area of study.

Reviewed by Brian Healy, Lecturer, Metropolitan State University of Denver on 11/26/22

This book is an excellent foray into Communication Studies. Communication in the Real World runs the gamut from Intrapersonal Communication to Mass Communication while presenting content that reflects historical and current research trends. This textbook provides the reader with myriad opportunities for entrance into Communication theory. This book is acceptable for fundamental courses while also maintaining relevance as a companion reader to higher-level courses in communication. It is an excellent resource for any student moving through the discipline.

I find the book to be relatively accurate throughout. The foundational Communication theories are helpful and connected to the reader's lived experiences. However, I believe there are a few Intercultural Communication and Gender Communication terms that could use a touch-up and reexamination. This is to be expected as the cultural milieu changes over time, and I look forward to future iterations as the text continues to grow and develop.

The text, as a whole, speaks to the student well while maintaining its academic and terminological integrity. The overarching communication principles are presented in ways that are as relevant today as they were when I first learned them. As commented above, as the world shifts and our experiences and understandings deepen, so will the text, hopefully.

The writing in this textbook is accessible for all level students while maintaining an intellectual acuity. In addition, the terms are interconnected throughout the text allowing the student to grasp the more important terms, ideas, and theories at play as a whole. Each bold term presented is clear and well-defined.

The text follows an evident organizing pattern that makes referencing the text in class easy for students to recognize. The text also makes each important term bold so that the student can easily identify the key terms for each section.

With clear headings and short, consumable chapter sections, this text makes reading assignments comprehensible. Students can maneuver through each chapter section by section with ease.

The text is traditional in its information organization, from foundational communication theories in the first few chapters to practical applications in the latter chapters. This step-by-step style allows for a clearer understanding of how communication forms, shapes, and maintains our relationships with others in the myriad relationships students encounter.

The layout of this text is easily accessible and intuitive. Working through the text, the terms, supplemental images, and references are clear and easily discernible.

The text is grammatically clear and consistent.

This text provided a snapshot of the cultural time when it was compiled. As with any text in this ever-evolving and changing world, there are aspects like technological use and identity markers that will need updating soon and could use the support of more research as it becomes available.

After implementing this text in my class, students' responses have been very positive. I find the application of this text within differing web-based learning management systems to be a game changer as an instructor. My students have one space they need to go to read and do their homework, each working synergistically with the other. This text creates many opportunities for innovation in the classroom.

Reviewed by Michele Mahi, Assistant Professor, Leeward Community College on 3/11/22

Communication in the Real World is a comprehensive textbook for an introductory communication course. The textbook includes the standard topics addressed in typical 100-level speech courses. Something this textbook lacks is an index or glossary;... read more

The content reflects current communication research. This textbook provides a nice introduction to major communication concepts, theories, and principles and provides a solid foundation for class discussions and activities. I found the content to be error-free and unbiased.

This textbook was published in 2016, so an update with more contemporary examples would be nice. For instance, I think Chapters 15 and 16 (media, technology, communication) could use an update. A lot has changed in 6 years. However, instructors can easily develop supplementary materials with contemporary examples to increase relevancy for their students.

The writing of this textbook is clear and concise. All course terminology is properly explained.

The textbook is consistent in terms of terminology and framework. Additionally, I appreciated the consistent layout of each chapter. I liked how each chapter opened with the learning objectives and closed with key takeaways and exercises. I also liked how each chapter included a section that addressed real-world applications.

Communication in the Real World is divided into chapters with multiple sections. Instructors can obtain links for the entire textbook, specific chapter, or even specific sections within each chapter. I appreciated this functionality. I liked that the textbook is divisible and customizable. In addition to allowing instructors to choose with sections they address, instructors can easily reorder the sections to their liking.

The textbook uses a clear and consistent organizational pattern for each chapter. However, I think informative speaking and persuasive speaking should have been separate chapters instead of combined into one chapter. Additionally, I think this textbook would have benefited from an index or glossary.

Interface rating: 4

I found the interface user-friendly. I thought the textbook was easy to navigate. All links worked and I did not experience problems accessing the material. However, I think the textbook could be more visually appealing.

I did not notice any grammatical errors.

Generally, I found the textbook culturally appropriate. However, I think the textbook could use benefit from more inclusive examples.

Overall, I think this textbook is an appropriate choice for an introductory communication course.

Reviewed by Art Khaw, Professor, Kirkwood Community College on 12/13/21

The Communication in the Real World text is an effective textbook for students in two-year programs and introductory communication courses at four-year institutions. Too often, texts try to accomplish too much in one course. This textbook allows for a greater understanding and growth in the discipline of communication studies. One advantage of the text is the assessments, cases, discussion questions and exercises can be accomplished in a semester.

The major content areas are fully covered in an introduction communication studies course. The book is accurate, research-based and up-to-date with communication information supported with citations and references. The communication concepts, principles and theories are accurate which includes relevant sources. The text provides a nice foundation for class discussions and lectures. Sources are referenced at the end of every chapter. The author writes with consistent, inclusive language. There was no evidence of bias or errors that I detected, perhaps more diversity in photographs are encouraged.

The textbook includes the necessary content for an introductory communication course. The framework and organizational structure of the text is arranged in a manner that any updates could easily be implemented. Political and social references can easily be updated through contemporary examples and issues in media. Instructors can supplement contemporary information to increase relevance for their students.

Communication in the Real World - An Introduction to Communication Studies is a well-written text. The textbook’s approach helps students transfer and apply the skills learned from the text to their future academic and professional environments. In addition, the textbook emphasizes practical application and is written in a manner that is easily understood. The design of the book is inviting. The writing style is reader-friendly and the presentation is appropriate for my students. The major strength of the text is the user-friendly, conversational method/style of the text. I stress the need for my students to become critical consumers of communication, as well as producers, and this text helps with that task.

There is consistency in the layout of this text. The chapters are consistent in flow, language, organization and structure. Each chapter is arranged in a way that is well-organized. Each section is clearly labeled and begins with Learning Objectives and ends with Key Takeaways, Exercises, and a bibliography (references). I like "Exercise" sections where students are given activities and questions to promote application and understanding.

The outline of the book is impressive. The textbook is broken down into logical and manageable sections that could be divided for instructors and students. The text is readily divisible with reading sections and sub- headings that are precise and uncomplicated. The headings of each module provide structure to the text. The text has several headers and sub-headers that are logical and consistent across chapters, as well as "key takeaways" at the end of each section. An instructor could easily break down a chapter into smaller assignments for students without causing high levels of confusion. The text is divided into sections that can easily be reordered as desired, and the chapters make sense as arranged in each module. There are no areas with large “sections” of text with an overload of written material that require further subdivision. The learning objectives are implemented with ease and flow.

The book is thoughtfully organized with a clear and simple structure. The textbook is in line with existing Introduction to Communication textbooks. The book nicely aligns with how I already structure my own class. This is an effective book as it will allow you to provide information that consistently builds upon the information before it. Finally, the learning objectives at the beginning of each chapter and the discussion questions and key takeaways at the end assist with applying theory into practical application.

The interface is user-friendly. The textbook exhibits no interface issues. Images, illustrations and pictures are not distorted. They are appropriate and clear. Links are active and in working order at the time of review. Furthermore, illustrations and images add interest and divides lengthy text sections. The text is visually appealing. Navigation was easy and user-friendly. In summary, the book is well constructed and the various formats available are easily accessible to the reader.

The text is thorough and well-written. I did not note any grammatical errors during my review of the text.

The book is inclusive and is fairly appealing to all races, ethnicity, and backgrounds. The text is not culturally insensitive or offensive.

Students of, and practitioners in, the field of communication studies will find this text a valuable learning tool. The work is easy to follow and understand. Also, valuable information and learning arenas are presented. The exercises allow enough opportunity for the mind to expand and the student to become creative. Overall, this is a very good text for students enrolled in an introduction to communication studies course. I highly recommend the text.

Reviewed by Denny Morell, Adjunct Faculty, Massachusetts Bay Community College on 6/23/21

The textbook fulfils the objective of explaining effective and ethical communication as well as describing the function of the communication process. The exercises at the end of each chapter engage students in developing self-awareness and... read more

The textbook fulfils the objective of explaining effective and ethical communication as well as describing the function of the communication process.

The exercises at the end of each chapter engage students in developing self-awareness and stimulate critical thinking and perception.

Content Accuracy rating: 3

The images and photographs do not represent the cultural diversity of dominant and non-dominant groups.

Gender identity and perception in cultural and social settings should be included in the textbook The chapters should be revised to reflect current social and economic circumstances and practices.

The textbook is written in a clear and concise manner. The theories and examples are well constructed for reading comprehension.

The layout of the textbook connects the chapters in a logical order

The units are organized and consistent with specific descriptions, examples, and exercises for successful learning outcomes.

The chapters are arranged in a logical order and transition smoothly from the introduction to speech preparation and presentation.

The formats are easily accessible to the reader.

There are no grammatical errors in the textbook.

Cultural Relevance rating: 3

Reviewed by Madeleine Costa, Adjunct Faculty, Bristol Community College on 6/1/21

Comprehensiveness rating: 3 see less

This book is very thorough and comprehensive as it begins discussing communication since 3500BCE up until today's new media components. It had areas that discussed how students could use this information in specific other courses and in the business world. I thought this was very effective. Each chapter had subsections that delved into the details of the overriding chapter topic. However, I did not see an index nor a glossary. These would have been very helpful if they had been included. I also would have liked an entire chapter written on the informative speeches and demonstration speeches since these are an important parts of my classwork.

I found the book's topics to be accurately discussed and error-free. It was also unbiased and offered chapters that covered ethics and sensitivity to culture and how to understand, communicate and appreciate diversity at all levels.

For the most part this book was very up-to-date. In the past I have had communication books directly quote current USA presidents or other popular political leaders of the time. I didn't see that here as much which in one way would make it less important for updating to more current political times. There was one mention of a popular TV program, law and Order which ended in 2010 so perhaps a more current reference could have been utilized.

I really enjoyed how clear the writing, chapter divisions and other components of this text were presented. The text provided many interesting features that kept my interest and would also keep the interest of students. There were clear explanations/definitions of terms especially in the chapter on new media. Key new phrases or terms are in bold and followed by definitions and more detailed explanations of the terms. There are also special sections entitled Getting Critical or Getting Competent where personal stories from the author are included to make the information clearer yet. In these sections there are questions for students to think critically about and respond to that would help clarify concepts and their application in various circumstances.

I like the way that each major chapter is divided into either 3, 4 or one includes 7 sub chapters that delve into more detailed information. Most of the chapters had four sub chapters. This made the book very detailed and comprehensive as mentioned before and the way it was divided into these specific frameworks made it consistent. Each chapter ended with a section called Key Take Aways which I thought was a great review of what the important concepts of the chapter were. Also, the chapters had "Exercise" sections where students were given activities and questions to help further their understanding.

As mentioned previously, the main chapters had 3, 4, or 7 sub chapters within them. Even these had many section divisions that were clearly indicated by a topic title in bold, larger font letters such as "Interpersonal Communication" or "Intrapersonal Communication" that would be followed with plenty of detailed information about those highlighted headings. This made the text easy to mentally digest as the smaller, clearly indicated sections were not too lengthy with too many new concepts introduced. I believe these could be easily reorganized and realigned within the course itself.

I found the book very well organized since it started with the historical background of communication and ended with new media, technology and communication in today's world. You could go to any chapter and be sure that it would be appropriately divided into the various sub chapters and headings that would further explain the major topic. There were 16 chapters that covered a multitude of communication circumstances, usages, situations and strategies that were all clearly and logically laid out for easy student comprehension. Each chapter had colorful photos, images or charts/graphs to further assist in students understanding.

I did not find any interface issues that would distract the student reader.

I did not find any grammatical errors in the text as far as I could see.

The book actually had chapters/sub chapters that dealt with handling diversity in audiences, groups and workplaces, so it was culturally sensitive. It had quite a few of the photos and images that included people of color although I think the majority of photos were of white people. The examples that included different ethnicities, races and backgrounds often had to do with actual topics that were covering race, biracial and interracial issues.

I think this would be a great book for a general communication course that dealt with the wide variety of communication types/topics as it provided a very detailed and broad coverage of many areas since 3500 BCE. However, I would not choose this book for my class on Public Speaking since it did not have enough detailed information on the various speeches that I teach, visual aids and components to be used in speech creation and delivery. It did have some of this particularly for the information and persuasive type of speeches, but I do more than those.

Reviewed by Nancyruth Leibold, Associate Professor, Southwest Minnesota State University on 5/3/21, updated 6/1/21

This textbook is an undergraduate-level textbook that is comprehensive about introductory communication with five primary types: intrapersonal, interpersonal, group, public, and mass communication. The contents were precise in the PDF version. The online version had a sidebar that included a clear list of the contents. An index and glossary would improve the comprehensiveness. The learning objectives at the start of each chapter are fabulous.

The textbook includes mostly accurate communication information with supporting evidence citations and references. Including more representation of cultures would improve the accuracy.

The textbook is up to date for the most part. Some of the media communication areas that are quickly evolving in society could use an update. The author could add detailed tips and information about web-based professional interviews and meetings could be added. An overall section about interviews would be helpful.

The Introduction to Communication textbook is clear and well-written.

Terminology, framework, and navigation are internally consistent in the text.

The format of the chapters throughout the Communication in the Real World: An Introduction to Communication Studies is consistent. Each chapter includes headings with sub-sections to organize the content into easy-to-read chunks of information. Each chapter starts with an introduction, then learning objectives, content, pictures, and ends with key takeaways, exercises, and references.

The topics in the text include a logical presentation. The text consists of a Table of Contents page that is helpful and easy to follow (sidebar on online version and front of text in PDF version). The learning objectives at the start of chapters are fabulous. Vocabulary words in the text are bolded. I like the use of videos per video link. Other strengths are the key takeaways, exercises, and references at the end of each chapter. Tables, images, and figures used are helpful to communicate the information.

The text is free of significant interface issues, including navigation problems, distortion of images/charts, and any other display features that may distract or confuse the reader. The links were all in working order.

Grammatical Errors rating: 4

The text does include passive voice diction and split infinitives. Some nouns lack a determiner. However, writing styles vary from one discipline to another.

Cultural responsive pedagogy is an area for improvement. Some of the references to gender and race are less personal in the text than perhaps in reality. The images used of people are biased as most are of White people. Revising the text with the incorporation of a diverse mix of people in photos is a suggestion.

Communication in the Real World: An Introduction to Communication Studies is overall a good introductory textbook. Increasing the images to be diverse would improve the book overall. Many thanks for the work to create this text!

Reviewed by Scott Makstenieks, Instructor, Winona State University on 11/11/20

For any institution or educator looking for a textbook that covers both communication theory and skill-building, this book is an excellent resource. Beyond the initial discussions of communication as a concept and phenomenon, the text covers... read more

On the whole, the material in each chapter is clearly drawn from established communication research and theory. Quite obviously, as communication technologies and cultures change, some aspects of the material may need to be supplemented in class discussions or through supplemental readings. Likewise, chapter 8.2 (in the Culture and Communication section) is a bit problematic in its discussion of race, gender, sexuality, and ability, mainly in terms of its causal logics. In other words, the chapter seems to make an essentialist claim - race is itself a cultural identity, rather than being a product of culture (or discursively shaped by culture).

As noted above, the textbook covers a wide breadth of communicative forms and contexts, making it relevant for students, irrespective of the major or career trajectory. Likewise, the sections on mass communication do address the evolution of media, along with a sense of old versus new media technologies, but some minor updates in response to new trends may be helpful for students. In terms of public speaking skills, the textbook does include a section on speaking on radio and television that can be adapted to discussions about speeches and interviews via Zoom and other online platforms.

The textbook is certainly accessible to a range of learners, using vocabulary that retains complexity without losing conceptual integrity. In various ways, diagrams and images throughout the chapters often help to illustrate basic concepts, and sample outlines/speeches are provided in the later sections on public speaking.

Each chapter is structured well and organized in a consistent manner, generally begin with broad concepts and then covering more specific topics or theories. Chapters then end with clear summaries and discussion questions for class prompts or for homework.

The textbook is exceptionally divisible into a weekly or even daily units, and the subdivisions within chapters allows instructors to take a deep dive into a topic area (assigning all sections of a chapter) or lets them introduce basic concepts quickly (assigning only the first one or two chapter sections).

The organization of the textbook fit perfectly into the flow of my introductory communication studies course, splitting the semester into one half about theory and topics and the second half about public speaking skill-building. Within those sections, the structure makes sense as broad concepts first and then specific topics (or speaking genres) second.

I have only used the pdf version of the textbook, but the integrity of the document seemed perfect - text is clear, and images are not pixelated. The table of contents is also dynamic, allowing readers to click on page numbers and jump to sections of the textbook (without scrolling through entire document manually). Other versions of the text are available on the U of MN OER page, which would seem to allow for even greater functionality as well.

No grammar errors noticed.

As noted above, the chapter 8.2 section does have some potentially confusing or problematic discussion of race, gender, sexuality, and ability. However, throughout the textbook, it is clear that the author(s) is trying to include context and culture as a significant factor in human communication. The 8.2 section also seems to be intended to give time to these important identity positions, but it needs some revision or some class discussion to clarify the complexity of these subjects.

Reviewed by Amber Worthington, Assistant Professor of Communication, University of Alaska Anchorage on 10/21/20, updated 1/10/21

This book provides a great overview of many areas of communication. I use this book for an introductory communication course that covers interpersonal communication, public speaking, and small group communication. This book also covers more introductory areas including, for example, culture and communication, leadership, and media/technology and communication. I am not sure if there is an index/glossary, but the Table of Contents page is very easy to follow and navigate.

I believe most of the content in this textbook is accurate.

I think the textbook uses relevant and up-to-date examples. Any necessary updates can be included as additional examples, and I also think the text is organized in a way that will allow easy and straightforward updates to content areas as well.

I think the text is written clearly and in a way that is accessible to students.

I believe the textbook is internally consistent and follows a consistent framework and use of communication terminology.

I think the textbook does a great job dividing the sections into smaller subsections and so on. I assign many different subsections to my students, which I think works really well with this text. I think it is especially easy to navigate to different subsections when reading the textbook online. The PDF version of the textbook is somewhat more difficult to navigate to particular sections, but it is not too complicated and a simple "search" is often effective to jump to the correct section in the PDF.

I like the way the textbook is organized. I do, however, have my students read some chapters of the textbook out of order to align with my particular course, but I think that works quite well.

I have not had any problems with this. Students also seem to like the book and have not had any interface or navigation problems.

I have not found any major grammatical errors.

I think the examples in the text could include more examples that integrate diversity, but, generally speaking, I think the text does a good job covering culture and communication.

I think this is a great book for an introductory communication class.

Reviewed by JoAnne Breault, Adjunct Instructor of Communication, Bristol Community College on 6/30/20

The book did a great job of introducing new terms, giving a strong definition and providing a clear and concise example. read more

The book did a great job of introducing new terms, giving a strong definition and providing a clear and concise example.

The section entitled Key Takeaways encapsulated the main points of the chapter. The timelines were very helpful in understanding how information has evolved over time.

The book was up to date on the use of new technology and terminology pertaining to social media.

The writing is clear and concise and easy to understand.

The book is easy to navigate through.

The subheadings made it easy to find the information I was looking for.

The organization has a logical flow. It does a great job of providing background information, weaving research and data, and presenting new information in a logical, cohesive way.

The chapter learning objectives highlight what will be covered in the chapter effectively.

I found no problems with grammar or spelling.

It was very noticeable to me that the majority of photos are of white Anglo-Saxon looking people. More minorities need to be used in the photos.

This book covered a great deal of information in a very interesting way.

Reviewed by Carleen Yokotake, Professor of Speech, Leeward Community College on 6/25/20

The book does an excellent job covering all areas of the subject matter except for Interviewing. Interviewing is an important aspect of dyadic communication and taught in our Speech courses as one of several important communication skills. Interviewing is only briefly covered in section 9.1 and in the context of finding sources. I would love for the author to include more robust and comprehensive coverage of this concept. The history of communication in the first chapter was a little longer than necessary, albeit very informative.

Overall great content! The communication principles, theories, and concepts are very accurate. However, the pictures used throughout do suggest a strong bias toward white people and this is extremely problematic.

While the concepts covered are relevant and timeless, some of the research does need to be updated. Since technology continues to rapidly evolve, more current research needs to be included as far as how current technological trends, especially social media, etc... continues to shape our interactions and ultimately, our relationships. The text is written and arranged in a way that any updates could definitely be easy to implement/insert.

This is a well-written book. It is very easy to read and many important communication concepts are explained very clearly!

Consistency rating: 4

For the most part terminology and framework contain appropriate text consistent with the topic area. I do think the Motivated Sequence Pattern did not belong in the section on organizing your main points. I consider that to be an organizational structure in and of itself.

Overall the text is divisible into appropriate reading sections, although there are some sections that are a bit too long. However, what I really like about the way the text is organized is that some concepts covered in other chapters include a direct link to the chapter the concept is discussed in. I love that!

The chapters tended to be a bit long even though the topics were presented in a logical and clear manner. It was very helpful that the author included section breaks via key takeaways and exercises.

For the most part all text are presented clearly. However, there were some important concepts covered that got a bit "buried." Perhaps those concepts can be highlighted/bolded. For example in section 1.2 under "Communication is a Process," principles such as, communication messages vary in terms of their, "level of conscious thought and intention, communication is irreversible, and unrepeatable," should all be in bold. This would make it easier to read the larger patches of text that include important terms. Another area that could be adjusted a bit is in section 9.3 Organizing. All of the headings are the same size thus making it a little confusing and or difficult to distinguish sub points. It would be helpful the chance font sizes of headings to distinguish sub headings more clearly.

No problems here.

Cultural Relevance rating: 1

For the most part the content in the text reflect inclusivity of a variety of cultures. However, most of the pictures throughout the entire book are only of white people and should be updated and/or changed. One picture in particular in section 1.1 under the Group Communication heading, should be updated/changed. The picture shows a group of all white men and women and can be seen as biased especially given the recent events surrounding the death of George Floyd. I recommend changing this picture to reflect a more diverse group of individuals. This same issue is found in section 1.3 under the heading "Academic" there is a picture of three white men in regalia suggesting only white people pursue higher education. In subsequent chapters whether showing a classroom full of students or two people interacting, most of the pictures are of white people. Pictures of people of other ethnicities were grossly outnumbered. This really should be mitigated/updated.

I really like the "Key Takeaways" sections, it helps draw students back to the important points made in the chapter. The "Exercise" sections are also very helpful to stimulate class discussion or self reflection.

While it was helpful that the author included links to chapters that covered concepts more in depth, there was a tendency to cover more information than necessary when introducing a concept that was covered more comprehensively in another chapter. For example, in Chapter one, the concept of compliance gaining was introduced. Instead of listing the common tactics used for compliance gaining in this section, a one sentence definition along with the link to Chapter 11 would have been sufficient. Overall, a great textbook, well done!

Reviewed by David Rattigan, Adjunct Faculty, Northern Essex Community College on 6/19/20

The book is very comprehensive, and could be used in multiple classes as a supplemental text, or with supplemental texts. However, it was originally published in 2013, and there are some new developments that went uncovered particularly related to... read more

There was nothing that I could spot the was inaccurate or biased.

Necessary updates may be easy and straightforward to implement, but are due.

The text is academic, but the ideas are introduced, organized, and supported well.

The text is consistent for both framework and terminology.

This is one of the things that is most impressive. I read the text while considering whether to use it for my Mass Communications, Public Speaking, Interpersonal Communication or Public Relations classes. I found that it is easily divided into smaller reading sections.

This book covers a wide area very competently, with a logical flow of topics that is easy to understand.

The interface is user friendly.

I noticed no grammatical errors.

This is an area where the information presented is excellent but a lot has happened since it was published in 2013.

An update is due, but I like the book and will add it as a required text for some classes in Fall 2020.

Reviewed by Brenden Kendall, Associate Professor, Metropolitan State University of Denver on 3/6/20

Subjects within the text are covered well, though the author is not particularly clear about the scope of their major sections (and reasons for those choices). Put another way, the text is framed as a neutral account of the field, when of course... read more

Comprehensiveness rating: 2 see less

The text does not engage the major subfield of organizational communication in any way. Group and team communication are covered well enough. But the area of organizational communication is an obvious and serious omission. There are whole majors, disciplinary interest groups, conferences, and international/trans-disciplinary subjects in organizational communication.

No index, glossary, or cross-tabulation is available.

The text is accurate in what it covers, highlighting and spending appropriate time with emphasized content.

Relevance/Longevity rating: 1

What is covered in this text is covered accurately and in a conversational, student-friendly style appropriate to the level of course for which this text is intended. Significant, long-standing ideas are addressed.

The trouble here is that the references that form the basis of the text are quite outdated. Certainly, textbooks are not encyclopedias or literature reviews, but the major concepts and theories addressed are “classics” up until about 2000. I write this in 2020. As such, the text is somewhat imprecise when it comes to representing contemporary views on communication dynamics – the perspective is not consistent with some major recent disciplinary shifts. I think here of constitutive views on organizational discourse, representations of gender and transgender dynamics, etc.

That this text’s subsequent editions are in print with a for-profit publisher means it’s unlikely to be made more relevant or current anytime soon, nor very easily.

Clarity rating: 3

For a text to be clear at the basic level, I use Gerald Nosich’s SEE-I model for critical thinking: State, Explain, Exemplify, and Illustrate. This textbook varies in the degree to which it offers these elements of conceptual presentation and exploration. It is thus moderately good in terms of clarity. Some notes:

State: the book provides clear definitions, useful highlighting of significant concepts. Subsections are of greatly varying lengths, however. This provides some confusion when it comes to which parts of the text deserve students’ greatest attention, because these differences in length seem to be relevant to the author’s interest rather than the import to the reader.

Explain: I’ll note again the unevenness of the depth of attention to certain passages or ideas. Some concepts are bolded in passing, though important, and some receive detailed explanation. Not all things deserve the equal attention, sure, but these discrepancies seem problematic in the case of this book.

Exemplify: examples are often personal, interesting, and vivid. An update would deepen the range of examples regarding persons’ identities and lived experience (e.g., according to race, gender, socio-economic status, etc.).

Illustrate: the text is clear and concrete, but does not go much beyond the standard illustrative writing of the textbook genre: the extended story at the outset or closing of the chapter. Give students metaphors, more lively diagrams, media references… any creative analogy!

Consistency rating: 1

The most obvious example of problematic consistency is at the highest level, chapter organization. The media chapter addresses technology, and yet there’s also a chapter on “new” media and technologies. The team and group chapter covers some ‘workplace’ issues, but no chapter is presented on organizational communication, where there is more depth on this subject. Rhetoric isn’t present in a big way. And so forth. The content, overall, has little balance.

Because of the text's frequent use of subsections, this book can be remixed and rearranged quite readily at both granular and broad levels.

Organization/Structure/Flow rating: 1

Nope. The book articulates no specific logic or plan for the organization, and offers little in the way of bridging elements of the book. But, as noted in the modularity section, the book can be usefully chopped up in this format.

The book is easy enough to read, print, etc. The use of learning objectives for minor sections, combined with its formatting can make for odd on-line reading, with movement between sub-sections sometimes feeling like transitions between chapters. On the whole, the format works and the price is right!

Editing seems thorough and writing is generally effective. The text assumes both a familiar, colloquial voice and a more authoritative voice in different parts. This can make for a feeling of disjuncture re: being addressed as a reader. But this is a minor issue.

The text is culturally appropriate and includes important concepts in this area through 2010 or so. But concrete examples or example fictional narratives rarely engage lived experiences of persons of color, low socio economic status, and similar kinds of common marginalization. Narrative examples are often reserved for a more generic kind of concept, an attempt at normalization and generalization that can in a subtle way reinforce hegemonic depictions of communication. The book is not offensive or condemnation-worthy on this point, but it's limited.

This textbook should be used with complementary materials (e.g., borrowed chapters from other textbooks) in any class, especially for covering areas of significant omission relevant to the "intro course" in Communication Studies.

Reviewed by Thomas Townsend, Lecturer, East Tennessee State University on 10/31/19

The text is comprehensive within its publishing date. It covers the basics of Communication Studies and two chapters of Mass Communication. read more

The text is comprehensive within its publishing date. It covers the basics of Communication Studies and two chapters of Mass Communication.

The book is accurate. My only point of contingency was in the sample outlines which do not include traditional outlining with Roman numerals. As we would use the text i a first year gen. ed course, were we to teach that tradiaonl outlining message, we would need to redo the examples.

The text through 2016 is updated and relevant. In addressing the change in mediated communication from 2016, the text is obviously silent as it had not been written yet. Instructors hoping to address contemporary issues with social media, particularly in relation to current events, will need to supplement their course.

The book is clear, well-organized, and clear. Terms are well defined and presented succinctly. The chapter reviews are particularly helpful to readers.

The author(s) has written a text that reads the same from chapter to chapter. The information is equally accessible throughout. The organization of the "getting real," "key takeaways," and "exercises" reinforce the well-written chapters and engage the readers.

The modularity of the book makes using only selected chapters easy for instructors for adapting to any course.

The organization on the whole. The only drawback in organization is found in the chapters on public speaking. In the author's defense, I find the same issue with most beginning communication textbooks in that the way the public speaking chapters are included is a bit jarring I have no suggestion on how to avoid it.

The textbook exhibits no significant interface issues. The charts and images are not distorted. The images are appropriate and clear.

The textbook is well-written. I found no grammatical errors.

The author puts forward efforts towards making the text inclusive. The chapter on culture reinforces the tone of the text. Cultural competence is a theme of the text.

I am recommending us to replace our current text with this one.

Reviewed by Tim Ball, Associate Professor, James Madison University on 7/24/19

The textbook does cover all areas and ideas that are appropriate for an introductory human communication course (e.g., the communication process, perception, culture, verbal and nonverbal communication, listening, interpersonal and relationship communication, and public speaking). Chapters 14 and 15 focus on mass communication topics, so we would not include them in the version we would make available to our students. The textbook does have a table of contents, but I did not find a back-of-the-book index or a glossary of terms.

For the most part, the textbook is accurate and free of overt bias. However, I found some errors. For example, in 9.4 (Outlining) of Chapter 9, the speech outline examples were not formatted correctly. Roman numerals (which identify the main points), capital letters (which identify sub-points), and lower case letters (which identify supporting details) were missing. The outline examples only used Arabic numerals. This is an important error because my students do not know how to create an outline for their speeches. I can make those formatting changes, but I wish I did not have to.

Textbook content is generally up-to-date, but some sections are already obsolete. For example, 1.1 (Communication: History and Forms) provides a brief history of communication from Aristotle to President Obama. President Trump’s use of Twitter to communicate directly with the American public is new and needs to be acknowledged and addressed if we are going to use this textbook for years to come.

The prose throughout the textbook is accessible and the author provides adequate context for any jargon or technical terminology used. Accessibility is important in an introductory human communication textbook because we do not want to turn off the students with ideas and concepts that are not understandable because of jargon or technical terms.

Overall, the text framework demonstrates an agreement or harmony of parts/features to one another. For example, every chapter has at least four sub-sections in which the author describes the main idea of the chapter in detail. Not every introductory textbook author does this.

Each chapter includes at least four smaller reading sections. Each section can be edited for length, easily reorganized, and realigned without too much trouble.

The topics in the textbook are arranged in a logical fashion. The communication fundamentals, interpersonal communication, public speaking, small group communication, and new media chapters are grouped together. I would rearrange the order somewhat by placing the culture chapter with the other fundamentals chapters.

I did not find any significant interface issues. Navigation was easy and no images or charts were distorted. In short, I did not find any features that may distract or confuse readers.

For the most part, the textbook does not contain any grammatical errors. I did not find subject-verb agreement errors, sentence fragments, misplaced or dangling modifiers, vague pronoun references, or incorrect word usage. Occasionally, I would find a missing comma after an introductory element or a missing comma in a compound sentence.

I believe this introductory textbook is culturally sensitive and not offensive in any way. The examples used, especially those in the cultural communication chapter, are inclusive of a variety of races, ethnicities, and backgrounds.

I wish that the references and the in-text citations of sources were written according to the American Psychological Association (APA) style guidelines, but they are not. I want students to include references in APA style, but I cannot point to references in the textbook as examples. I can make those changes, but it adds to the workload.

Reviewed by Robert Jersak, Faculty Instructor, Communication Studies, Century College on 6/21/19

Communication in the Real World is fairly comprehensive. In eighteen chapters, interpersonal, intercultural, small group, leadership and media dynamics in our field are introduced discussed in beginning-level depth. That’s quite a breadth of... read more

Crucial COMM concepts are included for each sub-discipline and highlighted within the text, and a citation often follows immediately to give readers a sense of the origin of that particular concept. Discussions of these ideas are often useful and applicable to real life. Even if readers are less-than-captivated by the text itself, this would still be a resource for exploring these core concepts further through other assigned activities.

The text is general enough to give an overview of ideas that aren't tied exclusively to current events. However, any text that addresses communication through mediated channels will need frequent updating as research catches up with the impact of social media channels. As my needs for this text pertain to Interpersonal Communication, I spent less time reviewing Chapter 15. However, the timelines featured for different mediated channels may be useful in providing historical context for those being introduced to mass media.

Lucid, yes. The book is competently written. But accessible? The writing truly is dry and typically textbookish. The author has made the curious choice of occasionally speaking in first-person - “For example, I consider myself a puzzle lover” (p. 375) - but not offering a brief introductory biography or foreword. As a result, the text feels impersonal and a bit detached - and it may be quite hard to get into for those not comfortable with academic readings.

The book is consistent, yes, but there is room here for expansion and growth. Communication in the Real World is consistently academic in structure and tone, though it would have been marvelous to have short essays written by students/alumni who are using these skills and ideas in their "real worlds," so as to bring these ideas to life and to help readers see more clearly how communication skills are a benefit in practice.

The book's great strength is it's ability to be used in multiple beginning-level courses. It will be easy for me to separate the Interpersonal Communication content that I want my students to read.

Organization/Structure/Flow rating: 3

While there are subheadings within chapters, they aren’t quite as helpful as they could be, and instead often seemed a bit random and haphazard. A tighter outline would have been helpful to direct students to explore, or re-review, key ideas. I did appreciate the historical framing of the discipline itself at the start, though. Many faculty may choose to skip the introductory chapter in order to move into the specific course-related content, but I believe it is important for students to be exposed to the roots of the discipline early on, and why Communication Studies is a vital part of the Liberal Arts.

No significant interface issues that I could readily identify. The .pdf version was fully functional and clear.

The book appears to have been clearly written and proofread, yes.

While there are fundamentally important issues related to intercultural interaction and diversity in Communication in the Real World, these issues are undermined a bit by the choice of images. The book lacks representative images and voices, and often feels more like it’s talking about marginalized cultural groups, rather than talking to them or with them. This is perhaps the book's greatest weakness.

I’m very thankful that this text exists as a starting point for our discipline, and students will greatly appreciate the no-cost option. But I expect to do a good deal of work building supplementary material so that the negatives can be addressed and the positives can be strengthened for student learning. If you’re unsure in your decision to adopt Communication in the Real World, you may want to stick with your trusted, affordable resources until more supplements, or an updated edition, can be created.

Reviewed by Bradley Wolfe, Adjunct Professor, Minnesota State University, Mankato on 5/21/19

The textbook covers all the basic topics for an introductory communication course. I've used the textbook for my introduction to communication course, along with selections of the text for small group communication. The book covers plenty of topic for a professor to customize what to cover in the semester and what to leave out. The book is easy to read and I've heard no complaints from students. Only positive comments about how it was free!

The book covers all the topics in good introductory detail. I like to supplement the text with diverse perspectives, such as voices from different ethnic or cultural backgrounds. Claiming an "unbiased" perspective puts a claim on what is "true" and what voice matters the most. We never can be free of bias, but the textbook does well at providing foundational information that can be agreed upon as the whole.

Some additions could be made to center diverse voices and perspectives. The information contained is relevant, but not fully inclusive to the full diversity of communication among and across cultures.

Students have no trouble reading and understanding the assigned readings. When I have used this book, students have comprehended everything well with limited follow up explanation needed from me. We were able to use class time apply what was learned from the readings.

The organization and flow is consistent throughout. Some sub-chapters are longer than others, but overall students know what to expect.

The book does a great job of having flexibility for what is assigned. The sub-chapters allow professors to customize the text for their class without much hassle. Some things I can cover myself in class so the section doesn't need to be assigned, but others I can have the students read beforehand to apply in class.

I use the textbook out of order, but the pattern is typical for introductory communication texts.

The textbook is easy for students to navigate. I ensure to hyperlinks the specific assignments on our learning management system to make it easy for students to find the assigned readings.

No issues that I found.

The text is fairly basic in covering introductory communication concepts. I've seen better work done in terms of including diverse voices and perspectives into the text. There is some diversity represented in the text, but those concepts are isolated and not integrated throughout. This is the one downside of this textbook.

Great book overall. Free and easy to use for students. I definitely recommend taking advantage of this resource.

Reviewed by Lucas Hackenburg, Graduate Teaching Assistant, University of Nebraska - Lincoln on 4/3/19

This textbook includes the major ideas and topics as most other introductory communication studies texts. This text is appropriate for a 100/1000-level course. Four chapter are devoted to public speaking, so consider the structure of the course. In a class that requires a public speaking component, this would be appropriate; these sections may not be useful in large lecture settings.

There are no major content errors.

Videos and examples are still relevant. I imagine that they will need updated within the next five years or so (i.e. "Shows like The Office and The Apprentice..." may not be as easily recalled in a few years). The text focuses predominantly on larger theoretical ideas and themes. Updating the examples and images would be fairly easy.

This book presents theoretical ideas in ways that could be understood easily by underclassmen. The definitions are accessible through the reading and does not require prior knowledge of the subject area. One recommendation would be to include a glossary where bolded terms are easily accessible.

There are several instances where the author uses "I" to demonstrate experiences or ideas ("I argue... I suggest..."). Some sections do not have any of these anecdotes, whereas other sections have several. This inconsistent shifts from theory to personal account are distracting. Not detrimental, but it does disrupt the flow of reading.

This texts is divided well. As previously mentioned, there is a significant public speaking section in this book, but that could easily be removed or altered to align with course goals.

Overall, this book is organized well and similarly to other textbooks I have used in my course. I understand why the public speaking section is positioned where it is (after intercultural communication), but it is a difficult transition from communication theory and practice to public speaking. (I have had the same complaint for every textbook I have used, so this is not a unique situation, as the textbooks I have used are organized in the same way.) Breaking the course into units may help alleviate the tension of this transition.

Overall, the interface is user-friendly. An option to continue to the next section at the conclusion of each section would be more convenient than scrolling back to the top and selecting from the Table of Contents. Links to videos and other sites all appear active and in working order.

No major grammar issues to note.

The intercultural chapter is more engaging than other similar textbooks on the market! Overall, I think it provides a great opportunity to facilitate classroom discussion, especially when helping students apply the information they are learning outside of the classroom. It is important to remember that this textbook is written from an American perspective, and instructors should be prepared to engage in conversations about privilege when using this textbook.

Overall, I would use this text for an introductory communication course. For general education requirements across majors, this text covers theoretical and practical topics which students can easily translate outside of the classroom. For communication studies majors specifically, I would recommend supplementing the material with texts specifically related to the discipline.

Reviewed by Carolyn Weber, Communication Faculty, Minnesota State on 3/18/19

This text provides what it claims - an "an introduction" to range of communication concepts and focuses on skills, predominantly in the area of public speaking. I chose to use segments of this text for an online interpersonal communication course... read more

I have not encountered any glaring errors. The author writes with consistent, inclusive language.

The examples used are current - and based on the political references the text will become outdated in a few years. Supplementing these areas with current names and analogies will not be difficult. The last "generation group" identified is Generation Y. Again, the concepts are relevant and supplements will provide timely data.

The text is well-written and appropriate for an introductory college communication course. The text appears to follow the thesis driven, North American Writing style. The author presents the information in a format that flows well and holds my interest.

The text is constructed in an easy to follow-format with a consistent pattern. Learning objectives followed by modules, key takeaways, exercises, and references.

Each chapter contains a consistent number of modules to help the instructor deliver the content to the learner in a systematic manner. The headings of each module provide structure and agility to the text.

Does the term "New Media" fit? It may, however, I think that "the evolution of New Media" and the discussion of this mode of communication may fit better toward the beginning of the text.

A few of the images appear distorted or stretched. The format in which the text is available is abundant.

Well-written!

Although the language is "inclusive," as noted by other reviewers, the images are not diverse. A variety of ethnicities are not represented in pictures.

This text has been extremely helpful and, until there is an OER developed, I will continue to use the book for interpersonal communication. I will also consider using segments of the text for an online introductory public speaking course.

Reviewed by Skye Chernichky-Karcher, Assistant Professor, Bloomsburg University of Pennsylvania on 3/14/19

The range of topics for this book is comparable to other leading textbooks of this area from popular publishers. This would be perfect for a course that seeks to cover communication studies with a public speaking component, but lacks topics that may be relevant for a course that is strictly communication studies without a speaking component. I echo other reviewers in that this book lacks emerging areas of communication studies such as health communication. This may, however, be a critique of the larger "brand" of introduction to communication studies textbooks and not this book specifically.

This textbook cites the appropriate literature for the major concepts covered. The strength here is citation and discussion of key literature that is the foundation of each topic (e.g., noise as a barrier to listening). I wish that the book would also consider adding in the most current applications of some of this literature as I will discuss below in the relevance section. Examples are unbiased.

The textbook includes the necessary content for the concepts covered. However, it lacks specific examples or current applications of some of this content. For example, in the discussion of Family Communication Patterns theory it would have been helpful to cite some of the more relevant literature using this theory. This textbook gives a great foundation for the most important concepts related to communication, but as an instructor, I need to fill in the gaps with the most relevant applications of these concepts. This is one of the major pieces that sets this book apart from the current publisher textbooks that I've used previously in my course.

The textbook is written in a clear and appropriate tone. I also like the repetition of major concepts in each unit. For example, the chapter on family communication processes includes a discussion of two major communication processes in family communication literature: conversation and conformity orientations. The text also provides a visual image of these processes. They also come up again in the key takeaways section and are reinforced in the exercises at the end of the unit. This clarity and consistency is wonderful for students and instructors alike.

The book has a consistent structure throughout the units. The book is also consistent in highlighting important terminology. Related to modulation (below), the way that each unit was presented was consistent: learning objectives, content, key takeaways, and exercises.

Overall the break down of the content makes sense. The topics are also appropriately split within each unit. My only suggestion would be to include a symbol for the subheadings within each unit. For example, in section 6.4 Self-Disclosure and Interpersonal Communication there are three subheadings: Theories, Process, and Effects. It would be nice if each of these sections also had a numerical indicator: 6.4.1, 6.4.2, and 6.4.3 for example. This would make it easier to assign short reading for each of these sections if I were to take more than one class period to discuss self disclosure.

The public speaking sections seems to come in the middle of the textbook. I would suggest moving these units to the end. The learning objectives at the beginning of each unit and the discussion questions at the end are very helpful.

The interface is easy to use and visually stimulating. The mobile interface is very impressive and easy to use.

The book appears to be free from grammatical errors.

The book is very sensitive to include examples of diversity and culture throughout the textbook and was not restricted to only chapter 8 which discusses culture and communication.

This is a great textbook for a class seeking to cover communication studies with a public speaking component. You could also use this as a foundation for a human communication course, but would need to supplement this book with other reading material. I really appreciate the ease in accessing this textbook on mobile devices - this is a huge advantage of the online platforms that publishers offer for their textbooks which I have found to not be very good.

Reviewed by Berkey Timothy, Instructor, Taylor University on 3/4/19

I appreciate the inclusion of materials chosen for this text. read more

I appreciate the inclusion of materials chosen for this text.

Well within the boundaries of discipline specific knowledge.

I do not foresee this text becoming out of date and any changes would be minimal.

I think my students will value the conversational tone set by the author.

The consistency of this text should add clarity for students.

The sections are consistent with other popular texts.

The flow fits nicely with the construction of the course and material can be presented in a nonlinear fashion well.

Very clean and easy to use.

None noticed.

I see many attempts at cultural sensitivity.

Reviewed by Leigh Kelley, Instructor, Radford University on 2/19/19

I use this textbook in an Introduction to Communication course that covers both Communication and Mass Communication. It does a good job providing an overview of such topics such as history, process, perception, listening, verbal, nonverbal, group and other areas that align with program objectives for our academic unit. This resource ensures all students have immediate access to the content from the first day of class, and allows the instructor to focus on supplementing the material with lectures, discussions and in-class exercises. As mine is a large class I do not use the public speaking chapters. In addition, I use other resources for the Mass Communication topics because of the nature of the discipline.

The content is accurate. I have not noticed any errors, and the author has an unbiased approach to the content, with research supporting the information presented.

The text provides useful and relevant content but will need updates from those who choose to use it. Instructors need to be mindful of current events as they relate to the content. An example would be Including discussion of events such as the 2018 Charlottesville riots, during which marchers carried Nazi symbols and Confederate battle flags, which are an important coda to the "history/past-present/future dialectic” and discussion of controversy over what the Confederate flag symbolizes in the chapter dealing with Intercultural Communication. This can be achieved by updating examples in the text and providing up-to-date content in lectures. Also worth note: I was pleasantly surprised that there were fewer 404 errors than anticipated in the links to external references.

Key takeaways, definitions, highlighted and hyperlinked text provide a great resource for students navigating an introduction to the study of communication. It makes the text accessible, clear and easy to understand. Example and illustrations help communicate key points, and terms are clearly defined.

The organization helps guide readers through the content, lets students focus and organize their studies, and facilitates instructor updates. The organization of content areas into subchapters, learning objectives, key takeaways, suggested exercises, and well-cited sidebars provides a clear and consistent format for the material presented.

There is continuity in the way the text is structured, so that a linear progression through the text allows students to build on prior knowledge. At the same time, important topics have sufficient repetition and reinforcement so that instructors can effectively teach select chapters, and teach chapters out of sequence.

The order of the chapters themselves, as well as the content within chapters, provides a clear and logical presentation of the material. The content builds and extends ideas presented elsewhere in the text.

While students could use any format, I used the .epub file. Charts and images were clear, and digital reading tools made it easy to mark the text, make notes, and reference content as needed. I did not notice any problems with the interface or in navigating through the content.

I did not notice nor was I distracted by grammatical or spelling errors.

This text may limited by freely available photography; instructors should be aware that images in the text heavily features Caucasian subjects. Instructors using this text may want to specifically seek out presentation/lecture images that are more representative. Textual content and examples selected strive to be inclusive.

The textbook is appropriate for an introductory level course in communication. This is a fantastic contribution to the field and is a great resource to ensure students have affordable access to a resource that provides a solid foundation for the study of communication.

Reviewed by Merissa Bunton (Brown), Lecturer of Speech and English, Leeward Community College on 2/14/19

I plan to begin using this book for my Human Communication course. All of the topics I address are adequately covered in this text. When I began my initial review of the book, I loved the online glossary with the easy to navigate "dropdown" menu that quickly links users to the desired topics. Additionally, the learning objectives outlined at the beginning of each section are especially helpful.

The writer's adherence to inclusive language throughout the text demonstrated best practices in modern communication. No glaring errors distracted me from the content.

I appreciated that the book had two separate chapters addressing media and communication. The first of the two, Chapter 15, provided a general, history and overview of the development of media over time (especially as related to technology), theories associated with media, and a section on ethics. The second, Chapter 16, looked specifically at new media. Separating the chapters in this way, I believe, will make the book easier to update and media continues to evolve.

Clarity rating: 4

I like that the wording is approachable for most readers. I would prefer the author(s) not use "we" in the discussions because that word inherently discriminates against those who do not share the same experience as the author(s). Additionally, although key words are highlighted in the text, I would also like to see those same key words defined in the margin or at the end of chapters to help students study as they build their lexicon. The "Key Takeaways" listed at the end of each section are nice.

The writer(s) did a lovely job scaffolding the information throughout the text. Terminology was consistent.

I really appreciate the attention to detail employed when preparing the various sections of the text. As I build my resources for both my online and face to face sections I will be able to embed links easily in my online classroom and handouts for student reading/reference/discussion.

The organization of the first six chapters align exactly with the way I prefer to teach. I love being able to assign chapters to students in sequential order. The division of the two chapters about media and communication, at the end of the book, is perfect for updating. Listing learning objectives at the beginning of each section and key takeaways at the end of each chapter is extraordinarily useful.

Navigation is simple, intuitive, and user-friendly for both digital natives and digital immigrants. The option to download and print a pdf of the entire book is also helpful.

Apart from an occasional error, the book is well edited for grammar and clarity.

The book employs inclusive language throughout with no instances, I perceived, of direct cultural insensitivity.

I look forward to using this book for not only my introduction to human communication course, but as a supplementary resource for many of the English courses I teach as students approach group projects. Specifically, I plan to use the information from Chapter 5 (listening) and Chapter 13 (small group communication).

Reviewed by Valerie Young, Associate Professor, Communication, Hanover College on 1/25/19

Each chapter supports both the "typical" topics in similar breadth and depth as the traditional hybrid Intro to Communication text and I was pleasantly surprised to see the integration of topics within and between chapters. For example, rarely to Communication texts engage with the National Communication Association resources in the way that this one does. The chapters reference NCA's work in learning outcomes, skills, ethics, and employment in the field.

The content is very accurate, from my perspective and background. For instructors who find something missing, it should be easy to supplement with a journal article or two. Personally, the major content areas are fully covered and there are plenty of references to content that is omitted from other Intro texts due to space constraints. I did not notice many (any?) errors or bias in the content during my initial read. The Chapter 16 acknowledges that new tech changes occur rapidly. The author links to a personal blog (no thanks; not my favorite way to update textbook content), and the blog is not written in English.

Plenty of examples are embedded into the text, up to the Obama/2012 election era. It would be fantastic to update the political and social references again to connect with readers and contemporary examples in media.

The book is written in a conversational, approachable writing style that should be appealing to lower-level undergraduate students; it makes for an “easy read” even though chapters are broken down into several sections and the text is plenty lengthy. I could easily assign this text in a 100-200 level course without reservation, based on the clarity of writing. I don't love the occasional use of first-person language/writing, but that's a minor, personal annoyance.

Like a traditional text, each chapter begins with a list of learning outcomes; ends with takeaway summaries and a list of discussion prompts, rhetorical questions, or activities appropriate for the classroom. The learning outcomes and content is consistent with those used in the broader communication field. The text provides a broader scope for the historical framework of our discipline, couching the discipline in rhetoric, as many Intro texts mention the ancient evolution of the field (including technical and mediated communication) rather flippantly. There are not as many journal article source citations as I’d like, and it would be fantastic to link some web content or other content into the citations or as video examples earlier in the text. Some of the chapters have videos embedded; others do not.

I appreciate that the lengthy chapters are easy to divide into sections. Each section is easy to navigate on screen and would allow an instructor to divide reading assignments by chapter subsection, based on the pacing of the course reading assignments. Sometimes, reading the entire nonverbal chapter (for example) can be overwhelming; yet dividing the content into an overview, a focus on types, then competence and context makes the chapter easier to approach in subsections. Each subsection contains subheadings for readability. My complaint here is still praise: even the subsections are very detailed and lengthy. I'd much rather have too much content than too little; however, my students may feel overwhelmed if asked to read more than one or two subsection per class period. With that said, if you've ever hesitated to assign a full chapter of reading per day for fatigue reasons, this modular format will allow you to break apart each chapter and cover content as students keep up with reading subsections.

Excellent organization and flow between topics. Very similar to the previous texts I have used for this level of class. The chapters are presented in a nearly identical order. There are two topics- culture and organizational communication- that are *typically* reserved for separate chapters in other Intro texts. Here, I appreciate that concepts regarding culture and organizational communication are interwoven into several chapters, where relevant- and cultural communication and leadership development have their own chapters, as well. Makes for seamless organization (and plenty of content!).

Interface rating: 3

It is fairly easy to navigate through the pages and subheadings using links at the bottom of the pages. The subheadings would be easier to navigate if a list of chapter subheadings/content appeared on the upper left side of the screen and followed the reader, so that as I read subsection 4.3, I can easily click back to content in 4.2 and 4.4 without scrolling to the bottom of the page. (like the content dropdown menu bar, but one that follows the page and only pertains to the chapter open).This is a minor concern. I do appreciate the links embedded into the chapters; however, as I link backward or forward to content that is already covered (for example, Chapter 15 references Chapter 9; I click on the link and I'm tossed to the beginning of Chapter 9, but it's not simple to navigate back to the area of Chapter 15 where I was at). The cheesy stock photos could be improved. Chapter 16 ends rather abruptly. It would be helpful to have a final page/glossary that links and reviews each chapter's content or learning objectives.

No issues encountered

No issues encountered. I appreciate how several topics are separated out from other chapters and linked in to the chapters where appropriate. We often want our students to draw these links, but it is impossible (literally) in a print copy to do this while reading or studying. Stock photos could be improved. Additional research on under-served / under-studied and non-Western populations, also, could enhance chapters beyond cultural communication.

Reviewed by Christy Takamure, Associate Professor of Speech, CC, Leeward Community College on 1/18/19

This text clearly covers all subject areas and concepts that may be found in most communication textbooks. It is very comprehensive and does not leave out any key terms pertinent in a speech communication course yet, it does not provide too much... read more

The content is accurate, unbiased, and contains supporting research findings. Data and information are current and contextually appropriate.

The content is straightforward with clear definitions. Examples are not clearly dated so modifications or changes can be easily made to the content. Dated information can be easily added to increase relevance to your current students. After teaching communication courses for over twenty years, I have found this text to be all that you would need since you can add any of your own material to supplement the material.

Terms and concepts are clearly defined. There are appropriate explanations if jargons or technical terminology are used. It is easy to understand and straightforward. At the end of each section there are “key takeaways” which summarizes concepts to help the reader identify and remember the main points. It is the perfect text for students at all reading levels.

The textbook is written in the same format and organization from chapter-to-chapter. It is clearly organized and easy to follow. Every chapter is divided into separate sections. Each section includes the learning objectives at the very beginning; text covering the subject; a "getting real" section that connects the topics to the readers to make it more meaningful and relevant; a summary of the "key takeaways"; and exercises to engage the reader with the information.

Every chapter is divided into separate sections that allows the reader to fully comprehend the material. Each section includes the learning objectives at the very beginning; text covering the subject; a "getting real" section that connects the topics covered to the readers to make it more meaningful; a summary of the "key takeaways"; and exercises to engage the reader with the information.

The organization of the text follows a clear, consistent, and logical fashion. Learning objectives before each section helps the reader to identify the key points so that they know what to focus on. The reader will appreciate the straightforward structure of this text.

The text is clear and easy to read. Pictures and illustrations add interest and breaks up lengthy text sections. It is visually appealing.

The text is free of grammatical errors. Terms are clear and technical/jargons are defined.

At the end of each section, there are exercises to possibly use in the classroom. These exercises help to engage the reader to make the concepts more relevant to their lives to make it more meaningful. My student population is very diverse and the exercises allows for open discussions and self-reflections.

I have been teaching communication courses for over twenty years and was ecstatic to discover this textbook that is comprehensive and satisfies the learning outcomes of my communication course. I am certain that my colleagues will appreciate this textbook because of its simplicity, compatibility, and accessibility.

Reviewed by Jonathan Anderegg, Assistant Professor, George Fox University on 1/16/19

This textbook offers a broad look at communication theory, particularly through a rhetorical lens. While the social scientific theoretical side may be a bit lacking, the book makes up for this in the breadth of topics it covers. I appreciated the depth at which it covers issues related to public speaking, like communication competence, speech anxiety, and outline and organizing speeches.

The book definitely has some weak areas, especially as communication theory connects with other social science disciplines like psychology and sociology. However, for introductory communication courses, there are few things that are of concern.

Most of the content of this text is and will be useful for all freshman communication courses for the foreseeable future. The focus is generally on timeless ways humans have connected.

While the content is rich and broad, the overall sense when reading the text is that it's a firehose of content: the reader is often pummeled with term after term. Often, I find that the best communication texts are those that are more narrative in style, which helps many freshman connect with new terms and ideas, especially when they should be connected to what we see in everyday life.

The structure of the book is solid and consistent across chapters. Especially helpful are the key takeaway blocks at the end of every sub-chapter. These unfailingly offer strong summary statements of the important points for each page.

While the text as a whole is too large to be assigned in a semester-long class, the chapters are divided into easily assigned readings that can be arranged as necessary.

I think that as a whole the organization works, although the communication theory - public speaking sections don't seem to mesh well together. One point that I appreciated about this book was that they included the research chapter before the chapter headings on speech organization and outlining. It's a pet peeve of mine when public speaking textbooks begin with organization and outlining and then treat research as a supplemental procedure to support your ideas after you've decided what you want to say.

Overall the text interface is fine and is easy to navigate. When it comes to images, some of the free images used are less than ideal. I would also find a further grounding in actual data and graphs to be more useful than some of the generic imagery.

There are a few typos here and there, but nothing too shocking.

I think the text is acceptable, however there is much to be improved with the strength of examples provided.

This is a decent textbook for communication theory/public speaking hybrid courses. I think it's a solid starting point, but I tend to supplement with my own materials, particularly when it comes to anything on perception or social psychology. I also tend to supplement with a lot of my own material for the persuasion section. However, the public speaking sections are fairly strong as well as the work on interpersonal and group communication. If a bit more work is put into the graphics and images, this book would be much stronger!

Reviewed by Kelly Young, Associate Professor, Wayne State University on 11/30/18

The text does a nice job of discussing most of the common communication areas covered in other similar textbooks. I wish the text would include discussion of health communication and public and personal persuasion or influence, as I feel that the... read more

Content appears to be accurate and error-free. The examples are benign and do not suggest any bias.

I enjoyed the numerous examples given throughout the book. I felt as though they were timely but not obsolete. The content was similarly up-to-date. Not much of the material is at risk of being dated other than the chapter on mass media and technology. However, at this moment, the material seems current, but that could change in a few years.

Clarity in prose and structure is one of the greatest strengths of this textbook. The prose is straightforward and defines keywords in easily understandable ways. The short sections within each unit aids reading comprehension, as each section covers one main idea rather than several concepts or keywords.

The text does not appear inconsistent in its use of terms or framework.

Another strength of this textbook is how well it is organized into smaller units. Each chapter consists of 3 or more units, which allows an instructor to include or exclude units given the flavor of the course. The internal organization of the units are very nicely broken into separate sections that focus on one central idea at a time without significant self-reference.

The individual chapters are well organized. I like how the units within the chapters are organized, in that there is usually a broad opening unit, then a discussion of key concepts, how communication problems occur, then a ‘how to improve your communication’ units. This is very helpful if your aim is to teach a broad course to improve many facets of students’ communication. I do not find this as helpful if you aim is to teach an open survey of communication theory course, but the “improvement” units could be avoided in that case. I found the placement of the public speaking chapters odd. I know the opening of the book lists 5 “forms” of communication (really, they are levels, not forms) and the organizational choice follow these levels. However, given the specificity of these units and how out of place they are with the nature of the survey of the field, it might make sense for them to be located at the end of the book.

In terms of its production value, the book has clean imagines and is well constructed. It is easy to navigate given its table of contents. Hyperlinked table of contents to the chapters and units would be a nice feature, but the lack of it does not seem to limit the book.

The textbook appears to use proper grammar and is free of writing mistakes.

I did not encounter any material that I deemed insensitive or offensive. Indeed, I appreciated that the textbook, in several of its “improving communication competence” units, went out of its way to suggest how students’ can correct their culturally insensitivity or offensive remarks. The only shortcoming of the text in this regard is that most of the communication discipline, we date the beginning of the study of communication to ancient Greece rather than earlier Egyptian culture. But that’s a much wider cultural bias of our field and not unique to this textbook.

This is a very good textbook if you are teaching a hybrid public speaking/communication competence course. Each chapter contains at least one unit that stresses how to improve communication in the 5 “forms” of communication outlined in the first chapter of the book. Also, the book would work well as an introductory survey to communication theory text if you chose to avoid the improvement units and much of the public speaking chapters. I wish the text included more about persuasion theory (either from humanistic or social science perspectives). If it did, it would be a stronger introductory survey book. However, if you are interested in teaching an introduction to the field of communication studies course, the text’s lack of discussion of research perspectives, communication research questions, or the research process at all would require the instructor to include supplemental material in these areas. I wish Chapter 3 on verbal language included more rhetorical/humanistic notions like framing, metaphors, symbolic action, constitutive effect, etc. I was surprised that it lacked this material.

Reviewed by Yuxiang Du, Assistant Professor, Fort Hays State University on 11/29/18

This textbook is more comprehensive than the ones I have used in my basic course classes. It is an ideal textbook for these hybrid courses (interpersonal and public speaking). I am very impressed with its scope and comprehensiveness. Within each topic (chapter), you can find most of important and relevant concepts and theories covered. The challenge for instructors and students might be getting through all the materials in each chapter within a week. However, it is better to have more materials to choose from than having less.

The authors did a great job in achieving accuracy in the text. Theories and concepts covered in the book were accurately cited and discussed.

It is clear to me that the authors made an effort to make this book relevant for students by including examples and stories that the students could relate to. Many of these examples are real world ones which could help students to apply what they learned in real life. These “getting real”, “getting critical”, and “getting plugged in” sections are quite helpful in this regard. As for longevity, there are some dated references and historical timelines in the book that should be updated in the future.

The authors were very clear and straightforward in their writing.

The book showed great consistency in writing, chapter characteristics (length, details), tones, and flow.

Other than the first chapter, each chapter covers a different topic with chapters covering related topics located together. It is easy to pick a chapter or a group of chapters for a particular topic.

Placing public communication related chapters in the middle of the book is somewhat different from the ones I have used before. Usually you would find these chapters located at the end of the book. I also find four chapters are not enough for public speaking centered courses. At least, separate informative and persuasive speaking in two chapters.

I am satisfied with its interface. The only problem I have experienced is the hyperlinked materials in the book. I used a digital PDF copy and found that after I clicked and viewed a photo or a video, it could only return to the title page, not where I clicked in the text.

I have not detected grammatical errors.

The authors’ effort in promoting cultural relevance in the book should be praised. The chapter on culture and communication was well written and consisted of important concepts and examples that could help students to build their cultural competence. The notion of culture and culture as a context was also frequently mentioned and discussed in other chapters such as verbal communication and communication in relationships.

This book is a good textbook option for communication basic courses especially hybrid courses. Its comprehensiveness and real world examples can help students to understand basic communication concepts and apply them in real world situations. My only suggestion is to increase the portion on public speaking.

Reviewed by Stacie Mariette, Mass Communication instructor, Anoka-Ramsey Community College on 6/19/18

This textbook is very comprehensive. I have used it in my Intro to Communication Studies (both seated and online sections) for two semesters. I always omit a few chapters because it is so comprehensive and is too detailed for this particular... read more

And that's a great thing!

Additional details and thought-provoking comments come up in class discussions and papers, based on the depth and context of the textbook. It also prompts thoughtful research into the solid concepts that are covered in our reading, week to week. I really like this textbook for this reason!

This textbook is very accurate. I used a hard-copy resource previously and all the theories, models and concepts – and then some – are covered in this book... and covered quite thoroughly!

This textbook is fabulously relevant in terms of the tried-and-true concepts and the bulk of it will hold up quite nicely, I predict. But some examples and language are a bit dated when it comes to technology as our language evolves so quickly for our online culture (e.g., "flaming" vs. "trolling"). The technology references often are not embedded in the text, but rather in the discussion questions at the end of each chapter and as standalone chapters toward the end of the textbook. A savvy move, making it easy for those of us who may update/remix the OER itself, but the core chapter readings occasionally seem a bit flat without the inclusion of these up-to-date examples.

The writing is clear and very easy to follow. The bulleted lists and charts with tips and guidelines for real-life communication scenarios are definitely the easiest to follow.

In fact, the information is a bit dense/prose-heavy in the chapters without these visual aids, which may be intimidating for some students (despite the ease of reading overall). The subheads do break up the topics well and the images lighten things up, as well.

The consistency of this book is great. I knew just what to expect from the beginning in terms of the format of the chapters/sub-chapters. I like the end-of-chapter discussion questions and summaries and use them frequently when refreshing my memory from semester-to-semester or after a break as I head into lectures.

I teach this textbook in a different from the textbook and that's OK! I only do it because I teach public speaking early in the semester. This book is so modular, though, it's very easy to tailor to the flow of your own course. It does refer readers to different chapters within the text itself from time to time, so beware of that if you remix the chapters in your PDF (or other type of file) to be in the same order as your syllabus.

The book is easy to follow and the sub-chapters make it easy to assign reading to line up with specific topics/class presentations or to mix and match the content for tailoring your own readings.

The only thing on my wishlist is that technology topics be more integrated into the core of each chapter, rather than at the end of each. (Though I see the practical reasons, for update purposes, with how quickly technology evolves.)

For example, Chapter 2 covers online self-presentation in a call-out box at the end of the chapter, but online personas on Instagram/Facebook are often the conversation starter my students need on the topic of impression management. Chapter 6 handles social media and self-disclosure in a similar way – and, again, these online examples are where my students most often and most readily draw comparisons to their real lives when we chat in person.

Online use is very easy. My students typically review the PDF because they can view it on their phones. The links within the Table of Contents easily jumps them from topic to topic. The PDF file itself is a quick download in most cases. I haven't ever had an issue providing it on my learning portal to my students.

The images are black-and-white-print-out-conscious and don’t lose any of their meaning when my budget-conscious students don't want to pay to print a color copy. I love this … it's the small things, right?

I was a copy editor for many years so I am hard-wired to notice grammatical errors. I haven't seen any in this textbook. This makes for an added level of credibility and expertise and clearly indicates that the authors put in the time and care needed.

I also appreciated the tips in the textbook for editing written communication, as they're the same tips I have always shared with my students.

This book does an excellent job of being culturally aware and relevant – and not just in the Cultural Communication chapter. For example, Chapter 2 covers self-perception in individualistic vs. collectivistic societies and over racial/gender differences. Chapter 3, on Language, covers neologisms and slang (an important, fast-moving part of my students' lives). Chapter 4 covers language as culture examples from many countries – some that I hadn't heard before! The book also covers accent bias, code-switching and other real-life examples that my students (particularly those who are bilingual) experience daily. The LGBTQ+/same-sex marriage sections are a bit outdated, due to the publication date of the version of this book that I've been using.

If you have previously used any of the most popular and often-used Comm Studies books, you won't be disappointed. I love this book, both for how it supports the courses I had previously developed and also for how it adds to them with new concepts and examples. The online availability is a big benefit for my students and they let me know how much they appreciate the free option every semester. Even those who print hard copies find that the cost is comparably low, as well.

Reviewed by Heidi Croatt, Professor, Anoka-Ramsey Community College on 5/21/18

I appreciate the comprehensiveness of this text. In addition to including all of the typical topics taught in an introductory hybrid course, the text includes chapters on mass media and technology, as well as how new media impacts our self and our relationships. These topics are increasingly important for students in Communication courses, and I'm happy to see it included in this text.

All content is consistent with well-known and credible research for each topic.

The content is relevant for today's students. There are some examples that might date the content to the 2000's and 2010's, but I don't anticipate that being a problem in the near future. While I appreciate the addition of the media chapters, those will need to be updated more frequently to reflect our evolving technological and social world. Finally, some links throughout the text do not work which can be frustrating for students and give the perception that the text is not up-to-date.

The accessible prose is one of the most attractive features of this text. For students in an introductory course, the text needs to be readable and interesting. The language used to discuss most of the topics is academic yet informal. I think students will appreciate and enjoy the colloquial approach throughout the text.

There is consistency throughout this text. Each chapter is framed similarly which makes it user-friendly and easy to read. I like the learning objectives to start each chapter, and the key takeaways and exercises at the end of each chapter. Some chapters have more images and links than others. The ones with more included media are likely preferred by students.

This is a big textbook, with some long chapters. However, the sub-headings make it easy to assign certain topics at different points throughout the course. It would be fairly easy to rearrange chapters, and even some topics within chapters, without disrupting the reading flow for students.

I am used to teaching the Introductory course in a different order than it is presented in this textbook. I think many instructors rearrange the topics in this course to meet their scheduling needs, assignment needs, and individual preferences. So while I would reorder the chapters, I find this textbook to be in line with existing Intro textbooks.

I appreciate the interface of this text and the different options for reading. Moving from chapter to chapter, or topic to topic is easy with this interface. Some of the links do not work, though.

The text contains no significant grammatical errors.

A variety of perspectives are included in this text, and the language is inclusive. Like most other texts, it could include more diversity in authors quotes, images used, and videos presented.

This is a very good option for an Introductory course textbook. I would have no hesitation adopting this book and I believe students would benefit from the comprehensive content, user-friendliness, and cost savings.

Reviewed by Courtney Anderegg, Assistant Professor, George Fox University on 3/27/18

This text appears to cover all general areas and ideas within the communication field appropriate for an introductory level course. Although the goal of an introductory text is to provide just that -- an introduction -- I felt as though some topics were too surface-level and could have benefitted from a bit more detail. There is not an index or glossary, but I cannot speak to how often those are used in online texts, particularly when the text can be downloaded as a PDF and searched.

The text appears accurate and includes credible, relevant sources.

I feel as though the textbook content is up-to-date and has high relevance, as well as potential for longevity. Some areas of the text will need to be updated (e.g., current examples used), but that is par for the course. It seems as though the text is arranged in such a way that necessary updates will be relatively easy to implement.

The text is written in lucid, accessible prose with a college student audience in mind. Jargon is adequately defined. In teaching my students the benefit of using non-technical language in their essays and speeches, I point to the language used in the textbook as a good example.

The text appears to have high internal consistency in the terminology used throughout. Additionally, I appreciated the consistency in chapter organization from start to finish.

I appreciate the ability to assign smaller sections of this text without it reading as if my students have missed something. Given that the PDF of the text is 800+ pages, I do not want my students reading this text from cover to cover. Therefore, assigning small sections has been beneficial to making it more digestible for my students.

The overall organization, structure, and flow of the text is fine. However, I do not like how closely formatted some of the headings/subheadings are. It can often be difficult for my students to determine whether a section is a heading or subheading (or sub-subheading).

I really like the online interface. The PDF is a bit unwieldy, but that's to be expected due to its size.

I did not find any grammatical issues during my review.

In general, I did not find the text to be culturally insensitive or offensive. However, it could strive to be a bit more diverse in its examples and in choosing the individuals to include in photographs throughout the text.

Reviewed by Candice Thomas-Maddox, Professor, Ohio University Lancaster on 2/1/18

The text contains 16 chapters that cover all of the basic content typically included in most of the well-known hybrid introductory communication textbooks currently on the market. Each section/topic area within each of the chapters begin with its own set of objectives that provide students with an overview of the topics to be covered - these could also serve as useful study questions for exams. In addition to the concepts and theories presented in each chapter, the text includes text boxes that encourage students to apply content to contemporary examples - each box concludes with Discussion Questions that could be assigned as homework or utilized in online course formats for virtual discussions. Each of the 3-4 sections within each chapter concludes with its own summary (Key Takeaways) and 2-3 suggested activities for students to apply the content during in-class assignments or completed out-of-class. The format of the text provides sufficient content to cover a 16-week class in either face-to-face or online contexts.

All of the content included in the chapters appears to be accurate. Information from both a historical perspective and contemporary research is included to provide students with a comprehensive overview of the topic. At the conclusion of each topic area within each chapter, 8-20 references are provided to allow students to conduct additional research on the topic. These sources range from scholarly journal articles to contemporary news articles published in the popular press to expose students to a variety of sources on each topic area.

Descriptions of the concepts and theories are relevant and applicable to the majority of students - regardless of their status (traditional/non-traditional), age, or other demographic distinctions that contribute to class diversity. Areas that may need periodic updates include the text boxes that are dedicating to providing contemporary examples of topics covered within the chapter. Overall, the text provides a solid foundation of the core concepts that instructors could easily apply contemporary examples as they tailor the course to meet the specific needs of their own student populations. While the discussion questions are written in a way that appeals to a diverse student population, they may occasionally need to be updated to address contemporary issues.

The clarity of the writing style of the text is one of its strongest selling points. Concepts are defined/described in layman's terms that most students can easily relate to their own experiences. Examples that are provided are relatable to the the majority of students. While the key concepts are highlighted in blue font, it would be useful if the text also included a Glossary that students could quickly access by clicking on hyperlinks within the chapters. A unique feature of the book is that topics covered in later chapters (e.g., Media) include a discussion of how the information is related to topics covered in earlier chapters in the text - hyperlinks are provided within the text to direct students back to the earlier chapters for a review/recall of content.

Students will be pleased to find that each chapter is organized and presented in a consistent manner. Each chapter begins with Learning Objectives, followed by content (with key terms highlighted), and concludes with a contemporary example highlighted in a textbox with discussion questions and a chapter summary. Topics are presented in a way so that they build on one another - there is a logical progression from one chapter topic to the next. As mentioned before, chapters that appear later in the text include hyperlinks to direct students back to earlier content - this helps showcase the connections between content areas.

A unique feature of this text is that each chapter is organized into distinct subsections that allow instructors to "select/choose" which topics they want to include in their class. For schools where students may also be taking a separate public speaking class, there is just enough information in the four (4) chapters on the topic to provide them with the necessary foundation to understand the key elements of speeches. Instructors can pick and choose the sections within these (and other) chapters to include. If an instructor wishes to alter the order in which the chapters are included in the course schedule, they can be interchanged or assigned in any order without altering the flow of the text.

While most introductory human communication texts place the public speaking chapters at the end of the book (to allow instructors to skip over them if students are already required to take a separate public speaking class), this text includes the speech chapters in the middle (Chapter 9-12) before covering topics such as small group communication and media in the last four chapters. While the chapter/topic order may not strictly adhere to the typical format of most communication textbooks on the market, this is not a "deal-breaker" when adopting this text because chapters can be presented in any format desired without impacting the readability and flow of the text.

All of the charts, hyperlinks to articles included in the reference lists, and the photos appeared to be clear and in working order. Some of the photos appear to be somewhat dated, but this could be viewed as a positive feature for ensuring the longevity of the book. It does not require frequent revisions to the photos. It might be beneficial to include more "SmartArt" that graphically represents/lists/summarizes the core concepts to appeal to visual learners using charts or tables.

The writing style is clear and concise without excessive examples or confusing details. It is written in a conversational tone that students can easily relate to as they consider how the concepts apply to their own personal examples. No writing or grammatical errors were discovered during my review.

Examples and content covered in the book are respectful of diversity. I would not consider any of the content to be culturally insensitive or offensive. Topics that are of a sensitive nature are presented in a fair and objective way to encourage students to think critically about the communication implications (e.g., hate speech, culturally sensitive language choices, ethical decisions associated with communicating with diverse others). The core content provides a foundation that instructors can build upon as they address diversity topics that are directly relevant to their own student populations. While there is diversity represented in the photos included in the text, it could provide a more comprehensive reflection of diversity (cultural, racial, age, economic).

Reviewed by Jade Olson, Lecturer, University of Maryland on 2/1/18

This book offers a comprehensive treatment of key areas of communication studies. It is an appropriate introduction to the discipline, and would be suitable for an introduction to communication theory course, a public speaking course, or a hybrid model. It covers foundations of communication theory (perception, language and meaning, etc.) as well as a chapter each on listening, interpersonal, nonverbal, verbal, small group, leadership, media, and new media. As well, it offers several chapters oriented toward public/presentational speaking, covering the preparation and delivery of oral presentations in a variety of contexts. It does not contain an index or glossary, but given that most students will access it in a format that allows for a text search, this is not necessarily a major issue. It would benefit from a chapter on communication apprehension/anxiety -- this is treated very briefly toward the end of Chapter 1.

The book is accurate when it comes to objective aspects of communication theory and practice -- in other words, I found almost nothing to be blatantly incorrect, and did not perceive any overt political biases. (The one blatantly incorrect sentence is: "The term transgender includes other labels such as transsexual, transvestite, cross-dresser, and intersex, among others" in Chapter 8). I appreciate that there is a chapter dedicated to communication and culture, prompting students to consider the rest of the book's contents (as well as their own work) through the lens of social constructivism and to think critically about their own biases. Yet, it (like most communication textbooks) is reflective of the dominant western worldview when it comes to concepts like persuasion and reasoning.

The book is relatively up-to-date, though some political references are already somewhat outdated. For example, the first subsection is entitled, "From Aristotle to Obama: A Brief History of Communication." Updating references like these would be very easy to implement. The book's author offers to supplement the chapter on new media on his personal website, but when I followed the included link the site did not load. This chapter in particular already feels a bit outdated -- in the section on new media and interpersonal relationships there is no mention of Snapchat or Instagram (Twitter and Facebook are referenced), and I suspect that students may already find the book to be out of touch in this regard. Table 8.3, displaying "Developments Related to Sexuality, Identity, and Communication" needs to be updated to include the 2015 ruling in Obergefell v. Hodges and other recent events.

The writing is clear and accessible for students who are reading at an appropriate college level. Jargon is explained well. My students enjoy the author's use of the first person in many cases, telling anecdotes in plain language that illustrate and animate the concepts being discussed in a more immediate way.

The text maintains consistent vocabulary and structural frameworks. I have not found any internal inconsistencies in the book's language use or explanation of theories/concepts. There are a couple of minor inconsistencies that should not impede student understanding (e.g., references to the "Gay Rights Movement" and also to the "gay and lesbian rights movement").

The book is highly modular. I have adapted it for use in a public speaking course in which my students are reading the chapters related to presentational speaking as well as those on listening and culture. They have read the chapters, and in some cases the sections, out of order with no problem. The book is rarely self-referential, and when it is, the reader does not need to have internalized much of the section being referred to in order to understand the present section.

The structure flows logically. It can be understood as unfolding in six major sections that make sense sequentially or in modules: foundations (Chapters 1-2), basic components of the communication process (Chapters 3-5), communication in context (Chapters 6-8), presentational/public speaking (Chapters 9-12), communicating in groups/organizations (Chapters 13-14), and media (Chapters 15-16).

I have not encountered any problems with the book's interface. I have read it online and downloaded the PDF with no such issues.

The text contains no grammatical errors that I am aware of.

The book strives for cultural relevance and, for the most part, achieves it. In the photographs, people depicted are overwhelmingly white, which is a strike against it in terms of representing communicators from a variety of racial/ethnic backgrounds. I would like to see updates to the section on sexuality, as the standards for inclusive language in this arena change rapidly and the text does currently utilize terms that many consider to be problematic such as "homosexual" (the text explains that this word "can be appropriate in some instances, but it carries with it a clinical and medicalized tone" -- I would argue that the word is not considered appropriate in any context except an historical one). I would also suggest that the large image of the Confederate flag is not a necessary inclusion in section 8.3 -- as a hate symbol, this could be jarring to many readers, to say the least. Finally, the text does occasionally utilize ableist language (e.g., an example speech topic in Chapter 9 is "My Craziest Adventure").

My students have expressed positive reviews of this text. On the whole, they find it to be relevant, accessible, and straightforward. They especially appreciate the author's use of personal observations and stories from the classroom. I have identified in my comments above a few changes that I think would be useful in bringing the text up-to-date and making it more inclusive, and I think instructors who value inclusivity and recency can easily supplement their syllabi and lessons to fill these gaps. In general I do recommend this text, and I find it superior to comparable books from for-profit textbook companies that I have reviewed.

Reviewed by Jessica Martin, Professor, Portland Community College on 8/15/17

After reviewing this text, I believe that it does provide an effective index and glossary. The table of contents are easily able to be found at the very beginning of the online textbook. What is especially nice is that you can easily click over back to the table of contents when you are in the middle of the textbook, making it easy to flip around and move from section to section. I found it helpful that at the beginning of each chapter, the textbook provides a "Learning Objectives" section, where one can easily read what the expected learning outcomes are for the chapter. This will make it easy for both the Professor and the students as to what they are expected to get out of each chapter. I also believe that this textbook accurately covers all necessary areas of Comm 100, as I currently teach this class with a physical book copy that covers the same chapters.

After reviewing the online textbook, I do believe that the information to be accurate. The text accurately covers all of the same type of content that is also covered in my textbook. I wasn't able to notice nearly any errors at all within the text, which was great. What I do especially appreciate about the accuracy of this text is that at the end of each section within each chapter, it has a "Key Takeaways" section, as well as a section for "Exercises." The Key Takeaways section discusses specific terms for students to remember, and the Exercises section is helpful for Professors, as they can use these exercises to create in-class activities.

I do believe that this textbook is up to date, especially because it has incorporated the Chapter titled "New Media and Communication," which a lot of the physical copies similar to this text (Comm 100) have incorporated as well based off of the evolving technology.

I believe that the text is written in lucid, accessible prose, and also provides adequate context for any jargon/technical terminology that is used. They stuck to the appropriate content for the text and everything flowed well.

I compared this text to the other text that I am using to teach my course, and it appeared to be consistent to that. There were no confusing terms that were used and everything made sense.

There are definitely no enormous blocks of texts without subheadings for this textbook. Each section is divided up appropriately and is also easy to follow along with. I found that everything flew together very nicely. Any time that the author goes into discussion of something new, there is a clear header to identify that.

This text is divided up similarly to the physical textbook that I am using to teach this course this summer. Everything is organized well and is easy to follow along with.

I do not believe that the text has any type of navigation issues. The navigation is easy to use, and it is simply to get from chapter to chapter. One thing I did notice is that it would have been more effective to have more charts available for different topics such as the communication process, non-verbal communication, and so fourth.

I was not able to identity any grammatical errors within this textbook.

I believe that this textbook is not culturally intensive in any way. The chapter that focuses on culture and communication included a variety of examples that are inclusive to a variety of races, ethnicities, and backgrounds. All of the other chapters were culturally sensitive as well, as they did not include any inappropriate terminology.

Reviewed by Scott Dunn, Associate Professor, Radford University on 4/11/17

This textbook covers virtually all of the main topics I would expect to see in an introductory communication textbook. The only exception I noted is that there is no chapter on organizational communication, although they do discuss communication... read more

If anything some sections of the book are a little TOO comprehensive. The book itself is quite long, as are the individual chapters. Some chapters go into so much depth they almost feel like they don't belong in a general introductory textbook. For instance, the chapters on media feel like they could come from an introduction to media textbook. Of course, it's a good thing that the book is so comprehensive, but I could see students getting overwhelmed by the length of the chapters.

Likewise, the four chapters on public speaking would be the good basis for a public speaking textbook, but they feel a little out of place here. The rest of the book feels like it's designed for a lecture-based survey course, but the public speaking chapters are very prescriptive, seemingly designed for the kind of class where students are giving their own speeches. I wonder if the book might be too much of a survey for standard basic courses, but with too much emphasis on public speaking for survey courses.

In the PDF version, there is no glossary or index.

I did not note any outright factual errors or bias. There are, of course, some things that are open to interpretation, such as when the author goes into a historical perspective. Some people would likely disagree with the way the author divides up the eras of human history, but the book does make a good argument for the way it divides them up.

There are a few minor instances of outdated information. For instance, Table 8.3 provides a history of acceptance of the LGBT community, but stops with the repeal of Don't Ask Don't Tell, suggesting that it was written before the recent Supreme Court cases recognizing same-sex marriages. Of course, that's not the author's fault, just the result of the book being a few years old.

I actually expected that the media chapters would have outdated information, but they turned out to be surprisingly up-to-date. The author must have been up-to-date enough at the time the book was published that it hasn't gotten dated.

The book is generally clear and easy to follow. It can be a little dry at times, but no more than any other textbook.The book does a good job of introducing major communication theories, but not nearly enough to overwhelm the students.

I didn't note any inconsistencies in the book.

I have actually used chapters from this book to complement another text in a media-heavy introductory class, so I can say from experience that the chapters work fine on their own. Even within chapters, the shorter subdivisions could be used to direct students to exactly what you want them to read.

Besides the chapters possibly being too long, I don't see any organizational problems.

Using the PDF version, I did note occasional white space between text and pictures, but I think that's unavoidable. I also noticed at least one instance in which a pictures was on one page and its caption was on the next page.

No problems that I saw

I found the book to be culturally sensitive. The book acknowledges the importance of culture to communication throughout.

I think this is about as good as any of the other introductory textbooks on the market. The coverage of media is much better than I've seen in other similar books. If you were using the book in a lecture-based survey class, the public speaking chapters probably wouldn't fit, but since it's an open textbook that's no loss.

Reviewed by Mackenzie Krzmarzick, Communication Instructor, Anoka-Ramsey Community College on 4/11/17

Overall, the comprehensiveness of this text is one of the main characteristics that attracted me to it. When teaching the communication studies basic course (interpersonal + public speaking + small group), textbooks often fall short in one or more of the three topics usually taught in the course, perhaps due to limited space. This text is quite a bit longer than other texts I have used for the basic course, which gives it a greater chance to cover topics in more detail and provides me the opportunity to choose which topics (and how much of which topic) I want to cover in my courses (more so than other texts that only offer a limited discussion of topics). I also appreciate the inclusion of Chapters 15 and 16 about media, which are not always a part of similar texts from publishers.

I did not come across any info that contradicted what I know to be true about the field of communication studies. In addition, I appreciate the care the author took to incorporate credible outside sources and document them (in-text and reference page at the end of each chapter section).

Most of the chapters in this text likely have a reasonable level of longevity. The main chapters that I think will likely need revisions sooner than others are the chapters about media. However, it would be difficult to address the topic of media without needing revisions in the near future, so I do not see this as a weakness of the text. In addition, a few examples in the public speaking chapters (such as a sample speech outline about "going green") could use updates later on, as well.

The author's choice to use words such as "we" and "you" while explaining concepts helps the prose to be more understandable to the reader. However, more complex vocabulary is also used throughout, which can be a benefit or a deterrent, depending on the student population. Because I teach at a community college, my students have a wide range of reading comprehension. For example, they may look at pages 455-456 of the text and see the headings "systematic desensitization" and "cognitive restructuring" and feel overwhelmed, thinking that if they don't understand the heading, then they won't understand the rest of the text in that section. Contrastingly, students with higher reading level may enjoy this feature of the text.

Even though interpersonal/group communication are topics that are often discussed in a different way than public speaking, this author did a nice job of maintaining a consistent writing style throughout. Likewise, reading one chapter gave me an idea of what to expect when reading another.

The modularity of this text was designed in an effective manner. Because this text is longer than many texts produced through publishers (a nice benefit of this text), the length of the text required that the longer chapters be broken into smaller sub-chapters. I find this useful because I may not use the entire chapter and having the chapters broken into sub-chapters helps me to tell students on which parts of the chapter they should focus their attention. It appears as though the author has taken care to determine which sub-topics within chapters make the most sense to be their own sub-chapters.

If I were to use this text to teach my intro to communication basic course, I would likely teach the chapters in a different order than they are presented here. For example, I would teach Chapter 8 after Chapter 2 and Chapters 15/16 after Chapter 8. It's not too much of a problem to just around in the text like that, but I have found that it does tend to confuse students a little.

Aside from the order of the chapters, the content within the chapters does flow well and has been organized with care.

I appreciate that this text can be read on a cell phone (I think that will motivate more students to read it). I printed the text and noticed that students will need a 3" binder for it (something I would want to point out in my syllabus if I were to adopt this text). I did notice that when I printed the text, some of the pictures were too dark and printed in such a way that it was difficult to tell what the picture was showing.

I did not come across any grammatical errors during my review and the writing is done in a very professional manner.

While the content does not appear to be biased or insensitive/offensive, only about 1/3 of the photos of people in the text represented racial diversity (which likely isn't the author's intention; there may have been limited options for open-source images to use in the text). However, this representation of diversity was actually higher than some of the other texts I have been sent by publishers recently. In fact, the explanations and examples throughout the text show that the author has taken care to discuss culture in a fair and accurate manner.

Now that I have reviewed this text and considered each of the items in this review, plus the benefit to my students, I have decided to adopt this text for Fall 2017. I appreciate the hard work and efforts of this author to provide such a high-quality open education resource for students to use.

Reviewed by Shelby Bell, Faculty, North Hennepin Community College on 4/11/17

This text is designed for an introduction to communication course, but I am reviewing it as a possible text for an introduction to Interpersonal Communication course. For this purpose the text provides a useful foundation in communication theory in research, covering communication models and various skillsets. For an intro to IP comm course the book, when compared to texts designed for that purpose, lacks research on specific fields of interpersonal communication, such as "Family," "Friends," "Workplace," and "Romantic Relationships." Even without these chapters I would use this book for an IP comm course as the benefits of an open textbook outweigh the missing chapters and I feel I could use supplemental materials to cover that information.

The text book does not have supplemental materials, an index, or glossary, which might make it more difficult to use for an intro to IP comm course if one is new to the material. However, the text is downloadable in several formats and is thus searchable negating the need for an index or glossary.

The book includes the key information on communication research and theory for an introduction to communications course. Much of this information would overlap with the needs of an Introduction to Interpersonal Communication course, though some specific terms, concepts, and theories may need to be supplemented by the instructor to adapt the text for that purpose.

This book may not be the most "up to date" but in many senses I don't think it should be as an introduction to the field. Most major perspectives in Comm are covered and an experienced instructor could easily build on the foundation laid out in the book to discuss recent research and developments. In this way, I believe the book presents a solid foundation for communication studies students.

I think the book it quite accessible. In comparison to the more expensive books it lacks the up to date media and cultural examples that make reading more engaging for many students. Overall, I actually see the lack of these examples a strong suit of the book as it is not easily dated.

The framework of the book is internally consistent, though I think it takes on too much to have true consistency. Compared to similar books on the market for introductory textbooks I think it may cover a bit too much to provide real consistency. For example, Chapters 1-8 provide common topics for an intro to comm course and cover different places/venues for communication, then Chapters 9-12 serve as a public speaking manual before returning to the kind of overview format for Chapters 13-16. However, as the book is totally free for students this would not at all prohibit me from assigning the book as I can easily choose not to assign those chapters.

Modularity rating: 3

Each chapter has 3-4 subheadings, but the chapters span as many as 50 pages. I think more sub-headings would make the book more approachable, especially for students still learning study skills or who are returning to the classroom later in life. I would mitigate this by discussing reading strategies with my students and assigning the chapters in smaller pieces.

I think the text is as logical and organized as a very broad overview can be. The problem is one of all texts which cover such a broad field.

I downloaded a PDF file of the text and have had no interface issues.

I have not noted a distracting number of erros.

The book is not culturally insensitive or offensive. As an instructor I would add examples to present the topics with more emphasis on social and racial justice than that text.

I think this book could be adapted for many intro-level communication courses. One concern I have is that I would want a hard copy for myself and at 752 pages printing is cost-prohibitive. I've read about instructors working with bookstores to loan out hard-copies of open texts when the copyright allows but with this text the sheer number of pages would make that difficult.

Reviewed by Galyn Carlile, Currently Adjunct Professor, Dean Emeritus, Former Chief Academic Officer, Rogue Community College, Grants Pass OR 97527 on 4/11/17

I currently teach both SP100 Basic Communication and SP 218 Interpersonal Communication and I feel the material is comprehensive enough that with modification and shuffling of chapter modules I could manage to use it for both courses. read more

I feel the content is quit accurate the only concern is that many of the references are to somewhat dated material.: Example: "In fact, since the systematic study of communication began in colleges and universities a little over one hundred years ago, there have been more than 126 published definitions of communication (Dance & Larson, 1976).

Actually I think that the material is very well written in such a way that the instructor using it could rather easily con-temporize the content with supplemental material.

I very much like the content for the fact that it uses contemporary speak rather the egocentric academic jargon.

Very good flow from topic to topic!

Very well compiled and I could easily cherry pic content and flow.

Easy to follow transitions with well defined connections.

Same as stated above - well put together.

Seemed fine to me -but I may not be the judge!

I found no problems here!

I really do believe I could use this material in both intro and interpersonal courses.

Reviewed by Denise Tallakson, Instructor, University of Northern Iowa on 2/15/17

Comprehensive Individualized Curriculum and Instructional Design: Curriculum and Instruction for Students with Developmental Disabilities/Autism Spectrum Disorders covers a wide range of topics related to working with students with developmental disabilities and ASD. There is no index or glossary but the chapter titles are clear and relate to the overall topic of the textbook.

The content in this textbook is accurate and research based. There are many reputable sources that are referenced and the information supports current information on the Autism Spectrum Disorder.

The content is up-to-date, but many of the links were not accessible, which made it hard to get the additional information needed. If those links were updated it would make the text more relevant.

The text is clear and easy to follow, in particular Chapters 1-4. There are some technical terminology used but there are always explanations included. The specific behavioral examples given helped bring clarity and made it easy for teachers to see how to implement the plan with their own students. The templates and charts provided would be useful for educators to use as provided or to adapt to meet their individual needs.

The first part of the textbook was very consistent and had a nice flow. It seemed to change with the information regarding the use of technology. Chapter 5 read more like a technical manual with directions of how to use the technology for adaptive purposes.

The textbook is set up very well so that smaller reading sections could be used in courses. Each chapter has a complete topic that could be used in isolation. Together they offer a cohesive picture of working with students with special needs.

The textbook has a nice flow and starts off with the most comprehensive chapter that sets the tone for the rest of the book. The last two chapters seem the most different, but do offer important information regarding communication and technology.

The only interface problems I found is that some of the links are not live and may be inaccessible. For some chapters that seemed to be a lot of content that may be missing.

There were no grammatical errors.

The text was very culturally sensitive and shared strategies in a positive and productive way for working with students with developmental

This textbook is full of detailed strategies related to Curriculum and Instruction Design for students with developmental delays and students and ASD. Chapter 4 Developing Function-based Interventions is especially beneficial for teachers seeking management strategies.

Reviewed by Kyle Tusing, Associate Professor, University of Arizona on 2/8/17

This text covers the expected topics for an introductory hybrid (communication and public speaking) text, and in the order that those topics are customarily covered (1. introduction, 2. perception, 3. language, 4. nonverbal, etc.). The history of communication going back to ancient times is covered briefly in chapter 1, but not in as much detail as I would prefer. However, few introductory communication texts cover the history of communication in much detail and many ignore history altogether. There are multiple chapters addressing public speaking, which is appropriate for a hybrid text.

The text does not have a glossary or index, but given that the text is available as a searchable .pdf file, a printed index would be redundant. I searched for a few terms and the search function worked well.

The accuracy of the book is excellent. In my reading there was nothing I encountered that caused concern as far as accuracy is concerned. The author(s) are objective, inclusive, and egalitarian in their treatment of topics, so it is fair to say the content is unbiased. The authors also do a nice job of representing communication scholarship from both a social scientific and humanistic perspective.

This version of the text was published in 2013 and the content is currently up-to-date as of early 2017. There are a number of specific instances that will need to be updated in coming years/decades to be accurate as a function of the passing of time, but those cases should be fairly easy to change out with new examples. On page 46 the text refers to the "first presentation" in this class, which supposes that speeches/presentations are a component of the class that uses this text. Other cases of information that may go out of date are references to "google" being a new term, pay stubs, the "recent" Obama/Romney presidential election, and the current ages of individuals who are members of the various generations (p. 678). The text uses a number of URLs. The vast majority of the URLs that I checked worked as intended, but a few of them redirected or were no longer working (e.g., the author's blog in chapter 16).

The clarity of the prose is good. At no point in my reading was there confusion with regard to communication content due to a lack of clarity. One meta-clarity issue concerns the identity of the authors. The authors have withheld their identity, which may present confusion due to the frequent use of the first person by the author(s). In chapter 16 the name of one of the authors is available in a URL that claims to be the author's personal blog. That URL no longer works. Perhaps a standard name could be assigned to the author (e.g., Alan Smithee) and references to the individual authors in the text could be removed.

The consistency of the text is remarkably high. Despite there being multiple authors of the text, the voice throughout the difference chapters and sub-sections is similar. The framework of the chapters is similar, which each chapter being broken down into multiple sub-sections, followed by the references. The photos used to supplement the text have a common theme - realistic, gritty, compelling.

The text rates high in terms of modularity. Each chapter is divided into a minimum of three distinct sub-sections. Within the sub-sections, headings are used frequently to divide up the ideas. The text does refer to/mention other chapters frequently. This occurs most frequently in chapter 1, which refers to all the other chapters, but it also occurs in other chapters (e.g., chapter 3 refers to chapter 1, chapter 15 refers to chapter 1, and chapter 16 refers to chapter 15).

The organization is typical of introductory texts, starting with an introduction and moving through perception, verbal and nonverbal communication, moving on to interpersonal communication and relationships, and then on to public, small-group, and mass communication. This order is logical as the text flows through the forms of communication in order (intrapersonal to mass).

Reading the text on a computer display took a little bit of time to get used to, but after getting used to it the reading went well. The fact that the text is searchable is a great advantage. All the graphics, photos, models, and figures displayed properly.

The grammar is excellent. It is written in a scholarly format but does not confuse readers with undefined jargon or superfluous words. Some texts are too conversational; this text is easy to relate too but does not do so at the expense of credibility.

Multiple potentially controversial topics, such as race, hate speech, disability status, and sexual orientation are covered by the text and are done so in an even-handed, fair manner. The text even points out how using certain specific terms (e.g., handicapped instead of disabled) can have an undesirable effect. Photos are inclusive in that people from various races and ethnicities are pictured, not to mention that people with tattoos (and without tattoos) are also featured.

All in all this is an excellent introductory communication text that would be ideal for a hybrid (introduction to communication + public speaking) communication class. It is comprehensive, well written, and well sourced. It could be used by either a social scientist or a humanist. The text would also work well in an introductory communication course that does not have a public speaking component; the multiple public speaking chapters could be covered in less detail. The text covers a number of recent events and technologies that will need to be updated in the coming years.

Reviewed by Tamara Watkins, Adjunct Instructor, J. Sargeant Reynolds Community College on 2/8/17

The textbook provides a good overview of communication as a discipline. Notably, this text has two chapters that discuss media--"Media, Technology, and Communication" and "New Media and Communication." This in particular is an asset because it... read more

I found no major errors or issues in this text. It is written using inclusive language.

The text's content is fairly up-to-date and is unlikely to be rendered obsolete within a short period of time. Any advances/changes in new media and/or communication theory and research could be easily inserted into the text. Specifically, the "New Media and Democracy" chapter should be updated to include information about the promotion and presence of "fake news" on social media, and how one can develop skills to assess sources. However, as this issue (fake news on social media) has been of significant interest due, in part, to the 2016 US Presidential election, the omission of this information is understandable, and instructors could easily supplement the text with additional resources. The text's authors could also easily edit the content to include this update.

The text is written in a conversational tone that is accessible to readers.

The text is logically and consistently laid out, and each chapter follows the same general structure.

The content of this text could easily be divided into smaller readings assigned at different points during the semester without disrupting the students' progress in the course.

The text is organized in a logical manner that presents content in a way that is easy to read and understand. Chapters end with lists of key ideas, exercises for students to practice what they've learned, and references to cited texts.

Overall, the interface is good. However, some issues might cause reader confusion. For example, key terms (for example, "discriminative listening" in chapter 5) are in red. This is also the color of links in the text, but these terms are not links. Additionally, the use of red can present some issues with respect to accessibility.

This text contains no significant grammatical errors.

This text is written with inclusive language, and it includes examples with a variety of perspectives.

Reviewed by Amandajean Nolte, Instructor, University of Northern Iowa on 2/8/17

This is a comprehensive text that rivals textbooks in the traditional market. It contains the concepts often covered in a hybird/intro communication course. Having taught this course for ten years and reviewed dozens of textbooks, I would have little hesitation in using this textbook in my oral communication course. Often these textbooks feel redundant of each other and being able to choose one that has the information and the best price point is persuasive.

In my estimation, I believe this text is accurate and error free.

The theory and concepts related to the course content are up-to-date and will most likely remain that way for a long time. Any shift in this area would occur for all texts in this area and would require updating all literature in the communication field. The examples and videos are currently great, but I can't help but think those will feel outdated very quickly. Same with any reference to social media that is constantly changing and evolving.

The text does a nice job of defining terms and offering relevant examples while formating the text in a way that makes it easy to read. I also found myself connecting to and enjoying sections, which is a bonus in the reading of a textbook.

The terminology follows itself consistently through chapters and there are frequent references to and from other chapters. One of the benefits of an online text like this one is the easy clickability between chapters and concepts that are much less disconnected than our organizational structure of chapters leads us to believe.

The modularity of the text lends itsself well to the particualr focus of an instructor teaching an intro communication course. It would be simple to piece out the chapters or sections based on one's specific focus.

The organization is consistent from chapter to chapter, which allows for a logical and clear reading of the text.

My biggest concern with the interface is the formatting of the outline chapter and therefore the references. I am a stickler for format, when it comes to this piece of my course and the improper outline numbering format and lack of hanging indent in the references is frustrating. Granted, I could say this is true of other books as well, and I could always supplement this chapter if need be.

I found no major grammatical probelms in the text.

This text does a respectable job of referencing multiple races, ethnicities, and backgrounds. It also does a nice job of not allowing analysis of any of these groups to be locked into stereotyping.

Reviewed by Samuel Cook IV, Adjunct Lecturer, UNC Greensboro on 12/5/16

As compared to similar texts in the traditional textbook market, this book provides just as much comprehension for an introductory communication course/curriculum. All of the general concept areas taught in an introductory hybrid communication course are thoughtfully present, including chapter content geared to modern communication technology concepts and influences on social media. After teaching the hybrid course for almost fifteen years, I would have no issues using this text, relative to including the required concepts of such a course.

In reviewing this text, I have not found any major errors or issues with presented content. Not to say that I could not have missed a model or diagram that was incorrectly presented. Overall, I found the text error-free in my review. But I have found that errors in texts are usually discovered when actually applied in teaching situations. As for bias, there is no discernible concern in my view of a particular philosophy or worldview that would distract from the learning objectives of the text used in a class. Actually, I found myself really enjoying the style of writing, and to my chagrin, realized the textbook author was a graduate of my same MA program!

This text areas focusing on traditional content in the hybrid communication course are up to date, and any changes to field theory would likely occur over a span of years (allowing for effective inclusion in this text, assuming the author will continue to update the text). The chapters that likely will need to be updated sooner of course deal with social media and technology.

The writer presents theory and concepts in a straight forward fashion, without requiring the reader/student to have prior grounding in communication theory. It’s easy to understand, and even enjoyable to follow!

The text follows a consistent pattern for each chapter, with learning objectives noted at the start of each chapter, followed by chapter content, case studies, concept review questions, and exercises. I did find a few examples of printing errors across a few sections, with extra spaces between sections.

Yes, this text could be applied or configured using specific chapters for instruction, leaving out several areas and/or focusing on specific chapters by topic area.

This text is well organized, with learning objectives presented the start of each chapter, followed by chapter content, case studies, concept review questions, and exercises.

I did find a few examples of printing errors across a few sections, with extra spaces between sections.

From my review, I could not find major grammatical problems in the text.

There is nothing offensive or culturally insensitive in this text so far in my review of it. The text is sensitive to diversity and provides excellent examples of situations where people from various background could find challenges in communicating within diverse cultural environments.

Again, as compared to using a traditional textbook from the market, this text, as far as relative content, could be just as effective. It could help in saving students on costs for another textbook, especially one used for an introductory course. My two concerns: 1. There are no boldfaced or italics key terms identified in text, which could leave the student not seeking out the concepts/theories for class discussion or application in activities or tests. While the learning goals at the start of each chapter (just about) provides this service, I feel the author should include a key term or concept summary for each chapter. 2. Given the emphasis today (actually, make that requirement) in colleges on taking the traditional hybrid communication course and applying the course in completely online or partly web-based classes, it would be helpful to have some consideration for a delivery platform for speeches or online discussions. And, that is probably where the open textbook concept, at least in this case, has to rely on the school’s default learning management system platform or other learning software platform.

Chapter 1: Introduction to Communication Studies
Chapter 2: Communication and Perception
Chapter 3: Verbal Communication
Chapter 4: Nonverbal Communication
Chapter 5: Listening
Chapter 6: Interpersonal Communication Processes
Chapter 7: Communication in Relationships
Chapter 8: Culture and Communication
Chapter 9: Preparing a Speech
Chapter 10: Delivering a Speech
Chapter 11: Informative and Persuasive Speaking
Chapter 12: Public Speaking in Various Contexts
Chapter 13: Small Group Communication
Chapter 14: Leadership, Roles, and Problem Solving in Groups
Chapter 15: Media, Technology, and Communication
Chapter 16: New Media and Communication

Ancillary Material

About the book.

Communication in the Real World: An Introduction to Communication Studies overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include timely, concrete, and real-life examples of communication concepts in action.

A key feature of this book is the integration of content regarding diversity and organizational communication in each chapter through examples and/or discrete sub-sections. Discussions of diversity are not relegated to feature boxes. Also integrated into the content are examples that are inclusive in terms of race, gender, sexuality, ability, age, marital status, religion, and other diverse identity characteristics.

Contribute to this Page

SUGGESTED TOPICS
The Magazine
Newsletters
Managing Yourself
Managing Teams
Work-life Balance
The Big Idea
Data & Visuals
Reading Lists
Case Selections
HBR Learning
Topic Feeds
Account Settings
Email Preferences

How Great Leaders Communicate

Carmine Gallo

Four strategies to motivate and inspire your team.

Transformational leaders are exceptional communicators. In this piece, the author outlines four communication strategies to help motivate and inspire your team: 1) Use short words to talk about hard things. 2) Choose sticky metaphors to reinforce key concepts. 3) Humanize data to create value. 4). Make mission your mantra to align teams.

In the age of knowledge, ideas are the foundation of success in almost every field. You can have the greatest idea in the world, but if you can’t persuade anyone else to follow your vision, your influence and impact will be greatly diminished. And that’s why communication is no longer considered a “soft skill” among the world’s top business leaders. Leaders who reach the top do not simply pay lip service to the importance of effective communication. Instead, they study the art in all its forms — writing, speaking, presenting — and constantly strive to improve on those skills.

Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman (St. Martin’s Press).

Partner Center

Essay on Effective Communication Skills are Catalyst for Professional Growth

Communication is the cornerstone of success in the professional realm. The ability to convey ideas, express thoughts, and connect with others is an invaluable skill set that acts as a catalyst for professional growth. In this essay, we explore the significance of effective communication skills in the workplace and how they contribute to an individual’s advancement in their career.

Clear Articulation of Ideas: One of the primary benefits of possessing effective communication skills is the ability to articulate ideas clearly and concisely. Professionals who can express their thoughts in a coherent manner are more likely to be understood by their colleagues, superiors, and clients. Clear communication ensures that everyone involved in a project or task is on the same page, reducing the likelihood of misunderstandings and errors.

Building Strong Interpersonal Relationships: Effective communication fosters strong interpersonal relationships, a crucial component of success in any professional setting. Individuals who can communicate well with their peers and superiors create a positive and collaborative work environment. Strong relationships are the foundation for successful teamwork, cooperation, and a harmonious workplace culture. The ability to listen actively and express oneself with empathy enhances interpersonal connections and establishes a conducive atmosphere for professional growth.

Conflict Resolution and Problem Solving: In the dynamic landscape of the professional world, conflicts and challenges are inevitable. Effective communication skills empower individuals to navigate through conflicts efficiently. The capacity to communicate diplomatically, negotiate, and find mutually beneficial solutions is highly prized. Professionals who can address and resolve issues amicably contribute not only to their own growth but also to the overall productivity and harmony within the workplace.

Enhanced Leadership Abilities: Leadership and effective communication go hand in hand. A successful leader must be able to communicate a vision, goals, and expectations clearly to their team. Leaders with strong communication skills inspire trust, convey confidence, and provide direction. Whether leading a project, team, or an entire organization, the ability to communicate effectively is a defining characteristic of successful leadership. Aspiring leaders can significantly accelerate their professional growth by honing their communication skills.

Career Advancement and Professional Image: In the competitive landscape of the professional world, individuals with exceptional communication skills often stand out. Effective communicators are more likely to be considered for leadership roles, promotions, and career advancement opportunities. Beyond technical expertise, employers value individuals who can represent the organization well, both internally and externally. A polished professional image, cultivated through effective communication, opens doors to new opportunities and career milestones.

Conclusion: In conclusion, effective communication skills are not just a desirable trait but a fundamental catalyst for professional growth. Individuals who invest time and effort in developing their ability to communicate clearly, empathetically, and persuasively position themselves for success in their careers. Whether aiming for leadership roles, striving for career advancement, or simply aiming to foster a positive work environment, honing communication skills is an investment that pays substantial dividends in the journey of professional growth. As the professional landscape continues to evolve, those with the prowess of effective communication will find themselves not only surviving but thriving in the dynamic and competitive world of work.

Rahul Kumar is a passionate educator, writer, and subject matter expert in the field of education and professional development. As an author on CoursesXpert, Rahul Kumar’s articles cover a wide range of topics, from various courses, educational and career guidance.

How To Write An Argumentative Essay On Political Science?

Creative Essay Writing Techniques: How To Write a Creative Essay

10 Lines on My Mother in English

[email protected]
(650) 338-8226

Cupertino, CA

Our Philosophy
Our Results
News, Media, and Press
Common Application
College Application Essay Editing
Extracurricular Planning
Academic Guidance
Summer Programs
Interview Preparation

Middle School

Pre-High School Consultation
Boarding School Admissions

College Admissions

Academic and Extracurricular Profile Evaluation
Senior Editor College Application Program
Summer Program Applications
Private Consulting Program
Transfer Admissions
UC Transfer Admissions
Ivy League Transfer Admissions

Graduate Admissions

Graduate School Admissions
MBA Admissions

Private Tutoring

SAT/ACT Tutoring
AP Exam Tutoring
Olympiad Training

Research Programs

Science Research Program
Humanities Competitions
Passion Project Program
Ad Hoc Consulting
Athletic Recruitment
National Universities Rankings
Liberal Arts Colleges Rankings
Public Schools Rankings

Acceptance Rates

University Acceptance Rates
Transfer Acceptance Rates
Supplemental Essays
College Admissions Data
Chances Calculator
GPA Calculator

National Universities

College Acceptance Rates
College Overall Acceptance Rates
College Regular Acceptance Rates
College Early Acceptance Rates
Ivy League Acceptance Rates
Ivy League Overall Acceptance Rates
Ivy League Regular Acceptance Rates
Ivy League Early Acceptance Rates

Public Schools

Public Schools Acceptance Rates
Public Schools Overall Acceptance Rates
Public Schools Regular Acceptance Rates
Public Schools Early Acceptance Rates

Liberal Arts

Liberal Arts Colleges Acceptance Rates
Liberal Arts Colleges Overall Acceptance Rates
Liberal Arts Colleges Regular Acceptance Rates
Liberal Arts Colleges Early Acceptance Rates

How to Write a Personal Growth Essay

By Eric Eng

college essay dos and donts written on a clip board

How to Write a Personal Growth Essay

In the world of academic admissions, the personal growth essay stands as a monumental pillar where potential meets opportunity. It is here that students get the chance to showcase not just their academic prowess, but also their journey of self-discovery, growth, and the lessons that have shaped them into who they are today.

For students ready to weave their narrative into a compelling personal growth essay, this blog post seeks to be the guiding light that illuminates the path to success. Here, we delve deep into the crafting process, giving you tips to construct an essay that is both genuine and impactful.

What is a personal growth essay?

In the realm of college admissions, the personal growth essay serves as a formidable tool to express character, experiences, and personal evolution. This isn’t merely a timeline of events; rather, it charts the intricate journey of change, realizations, and discoveries that leave a significant mark on one’s life.

The Essence of a Personal Growth Essay

Central to the personal growth essay is the emphasis on the transformative journey of an individual. It’s not just a compilation of events or a simple chronological tale. This essay highlights your understanding, maturity, and moments of self-discovery. It narrates how experiences, both monumental and subtle, mold perspectives and guide future decisions.

a man sitting on the floor with his a laptop and notebook on his legs

Diving into the Aspects of Personal Growth

Overcoming Personal Challenges:

Life brims with tests of our strength and character. You might have grappled with personal insecurities, academic hurdles, or physical challenges. Discussing these in your essay isn’t merely about describing them. It’s about illustrating resilience, determination, and the tactics you employed to conquer them, giving readers an insight into your character’s depth and resilience.

Embracing New Skills or Hobbies:

Opting to delve into something unfamiliar, whether it’s a sport, musical instrument, or craft, often ushers in both challenges and rewards. Through this, your character layers are enriched by countless hours of practice, moments of frustration, and the exhilaration of finally mastering the skill. This journey showcases your curiosity, commitment, and incessant drive to evolve.

Shifting Personal Beliefs or Values:

Throughout your life, encounters with diverse cultures, people, and experiences might have reshaped previously held beliefs or values. Writing about this transformation can highlight your adaptability, open-mindedness, and maturity to embrace diverse viewpoints.

Gaining Insight from Memorable Experiences:

Life offers moments, be they during travel, community service, or a profound conversation, that trigger deep realizations. These epiphanies can recalibrate life goals, ambitions, and viewpoints. When you discuss such an experience, focus on its subsequent impact on your life.

Reflection as the Backbone of Your Essay

The reflection component is paramount in the personal growth essay. Merely narrating events isn’t sufficient; diving into their deeper implications is crucial. Consider asking yourself:

What insights did the experience offer?
How did it recalibrate your perspective on life or relationships?
What emotions did you navigate during this phase?
How have you integrated lessons from this episode into other facets of your life?

Your reflective thoughts highlight your analytical prowess, introspection, and profound comprehension. It’s these reflections that breathe authenticity into your narrative, allowing it to connect genuinely with readers.

In summation, the personal growth essay is a profound exploration—a journey of self-realization, maturity, and evolution. By emphasizing not just events, but their ripple effects, you can craft an essay that captures your journey and deeply engages readers.

Why is it important?

In the competitive realm of college applications, your essay serves as a beacon, showcasing your unique experiences, traits, and aspirations.

Among various essay topics, personal growth remains an illuminating choice. Why should you opt for this theme? Let’s delve into its unmatched importance.

1. The Universal Appeal of Growth

Everyone, regardless of background or age, undergoes personal growth. This universal theme ensures your essay resonates with many.

The Impact of Relatability:

Admissions officers don’t just seek a well-written essay; they yearn for a connection. By sharing your transformative experiences, you build a bond with the reader, tapping into shared human experiences.

A Broad Spectrum of Experiences:

Growth provides a wide canvas. It can encompass a range of experiences, from tackling challenges to significant self-discoveries, allowing you to mold the theme to reflect your unique path.

2. Demonstrating Resilience: The Story Behind Your Growth

Growth often emerges from confronting challenges, making errors, and bouncing back stronger. Such narratives showcase your adaptability and resilience—qualities universities admire.

The Importance of Resilience:

The dynamic college environment demands adaptability. By showcasing your resilience, you assure universities of your capability to handle diverse challenges.

Analyzing Your Growth:

Universities appreciate understanding how you achieve your growth. Did you proactively seek help? Did you reflect and pinpoint areas for self-improvement? Your approach to growth demonstrates your proactive nature and self-awareness.

3. Depth Beyond Grades

While academic achievements remain pivotal, they provide a limited view of an applicant. Universities seek multifaceted individuals, ready to become tomorrow’s leaders and innovators.

Showcasing Your Depth:

While grades reveal your academic competence, personal growth essays delve into your emotional intelligence, passion, and empathy. This perspective offers a comprehensive insight into the experiences that have molded your aspirations.

Charting Your Evolution:

Detailing your growth milestones illustrates your commitment to personal development. It’s an opportunity to highlight your journey, allowing universities to understand the individual behind the grades.

In conclusion, while numerous essay topics are available, focusing on personal growth presents a distinctive blend of universal appeal, resilience, and depth. Such an essay transcends academic achievements, offering a holistic view of your journey and readiness for the future. This perspective could be the distinguishing factor in your college application , setting you apart in the admissions process.

Crafting the Perfect Personal Growth Essay

Your personal growth essay stands out as a unique window into your soul, illustrating your journey, the challenges you’ve faced, and how you’ve transformed. How do you ensure your essay distinguishes itself among thousands? Dive into the art of crafting a compelling narrative about personal growth.

1. Choose Your Story: The Heartbeat of Your Essay

The essence of your essay lies in the story you decide to narrate. Growth can sprout from myriad experiences, both grand and ordinary.

Moments that Matter:

Your initial thought might be to highlight a significant event or milestone. Yet, often, what may seem like simple moments—a conversation, a book, or a fleeting thought—can leave lasting impacts. The focus should be on how deeply the experience changed you.

A Tapestry of Emotions:

Ensure your story covers a spectrum of emotions, from challenges and setbacks to triumphs and revelations, making your narrative both engaging and relatable.

2. Engage the Reader: Begin with a Bang

Your essay’s opening lines are pivotal. They can either draw in or push away the reader.

Imagery and Description:

Use vivid imagery and sensory details to immerse the reader in your world. Allow them to experience your journey firsthand.

Anecdotal Approach:

Initiate your essay with a brief, related anecdote, that serves as a captivating hook.

3. Deep Reflection: Delve Beyond the Surface

After narrating your experience, it’s essential to reflect on its significance.

Show, Don’t Just Tell:

Instead of merely stating your growth, use examples. Highlight how you’ve evolved over time.

4. Authenticity: Let Your True Self Shine Through

In your eagerness to impress, don’t lose your genuine voice or overstate events.

Unfiltered Truth:

Share your story, with all its vulnerabilities and imperfections. Authentic narratives, filled with genuine emotions, resonate most.

Consistency in Voice:

Your writing should sound like you. While articulation is crucial, avoid sounding overly formal or academic.

5. Review and Revise: Refine Your Narrative

After writing down your draft, approach it critically, refining it as needed.

External Perspectives:

Even though your narrative is personal, feedback from mentors, peers, or teachers can offer invaluable insights.

Grammar and Structure:

Ensure flawless grammar and a logical flow in your essay. This not only demonstrates your attention to detail but also makes your piece more engaging.

An essay on personal growth paints a picture of your experiences, reflections, and growth. By weaving your story with authenticity, depth, and clarity, you create a narrative that not only resonates but also stands as a testament to your transformative journey.

Common Pitfalls to Avoid

Your essay on personal growth stands as a testament to introspection, reflection, and transformation. Like all writing, potential pitfalls can diminish its power. Here’s how you can recognize and avoid these traps:

an English teacher teaching her students

1. The Power of Detail: Avoiding Vagueness

Broad statements might sound deep, but often they lack depth and relatability.

Paint a Picture:

Instead of stating that you learned resilience, dive deep. Did you face numerous rejections before securing an internship? Did a subject challenge you until you mastered it? Specifics enhance authenticity and paint a clearer picture, letting your readers connect with your journey.

Make Your Story Unique:

Incorporate anecdotes, emotions, and observations. This touch makes your essay stand out and remain in memory.

2. Embracing the Full Spectrum: Not Just the Negative

Challenges drive growth, but they’re only part of the story. Focusing only on them overshadows the positive outcomes of the experience.

Spot the Silver Linings:

After detailing challenges, turn your attention to the lessons you gleaned, the skills you honed, and the positive shifts that occurred. This balance demonstrates resilience and the ability to find optimism during tough times.

Cherish Every Step:

Each growth moment, big or small, matters. Celebrate your increased self-awareness, moments of determination, and times of revelation.

3. More than Just a List: Showcasing Depth

Your essay isn’t merely an extension of your achievements. It’s a space to reveal the passion and struggle behind those accomplishments.

Detail the Journey:

An achievement marks a growth milestone, but the path, with its challenges and revelations, holds the true value.

Look Beyond Accolades:

Focus on the emotional and psychological growth layers, elements often hidden in the simple lists of a resume.

4. The Essence of Reflection: Go Beyond the Surface

Reflection is essential. An essay without it might seem shallow.

Probe Deeper into Your Experiences:

After sharing events, consider their impact. How did they influence you? Why did they matter? What did you uncover about yourself?

Chart Your Evolution:

Illustrate your transformation, highlighting shifts in perspective, values, or dreams.

To wrap up, writing about personal growth is an introspective journey. By navigating around these pitfalls, you ensure a narrative that’s impactful and a testament to your development.

Connecting Your Personal Growth Essay to College Admissions

For many students, navigating the college admissions process feels daunting. Each component demands precision and attention. Particularly, essays on personal growth provide a unique opportunity to display one’s development as an individual.

How can you strategically align this essay with your college aspirations? Let’s explore.

Demonstrating Fit: Aligning Your Journey with Academic Goals

Every student possesses a unique story. Where your journey intersects with academic ambitions, you can craft a compelling narrative for admissions committees.

Connecting the Dots:

Did a specific event deepen your interest in a particular field? By drawing a clear link between your experiences and your chosen major, you can show genuine passion and dedication. For example, if a robotics competition honed your problem-solving abilities and heightened your engineering interest, such a discussion would appeal to an engineering program.

Showcasing Alignment:

Though the journey is crucial, it’s also vital to demonstrate how it resonates with your desired college’s ethos, values, or curriculum. This alignment suggests to admissions committees not just that you’re an excellent student, but that you’re a perfect fit for their institution.

Distinguishing Yourself: The Unique Impact of Your Journey

With a sea of applicants boasting notable academic and extracurricular achievements, your essay on personal development can be the distinguishing factor.

The Power of Perspective:

Two students might share similar experiences, but their insights, reflections, and developments can be vastly different. Your unique viewpoint and depth of introspection can set your essay apart.

Narrating Uncharted Paths:

Some growth experiences are unconventional. Embracing and articulating these journeys can spotlight your individuality and determination.

Highlighting Soft Skills: Unveiling the Hidden Side of You

While academic excellence is vital, universities are increasingly valuing soft skills, as they often predict adaptability and success in various settings.

The Canvas of Growth:

Use your essay as a platform to highlight skills such as resilience, empathy, leadership, or conflict resolution. For instance, if you bridged cultural gaps during a study abroad experience, it underscores your adaptability and open-mindedness.

Balancing Act:

When detailing these skills, ensure your narrative doesn’t sound boastful. Focus on the journey, letting soft skills emerge naturally from your story.

An essay on personal growth isn’t just about individual development. It’s a strategic piece of your college application. By connecting your story to academic goals, showcasing unique viewpoints, and highlighting soft skills, you can craft a powerful narrative that emphasizes your suitability and worth as a prospective student.

As you approach the admissions process, having expert guidance can be invaluable. AdmissionSight specializes in helping students position themselves in the best possible light for college admissions. Their expertise can assist you in refining your personal growth essay, ensuring it aligns with your overall application narrative, and increasing your chances of being admitted to your dream college.

Remember, the college admissions journey is not just about showcasing your academic prowess, but sharing your unique story and growth. With the right guidance and a compelling personal growth essay, your dream college is within reach.

Want to assess your chances of admission? Take our FREE chances calculator today!

Why College Admissions Isn’t Perfect

US News Rankings

A person's hand writing in spiral notebook placed on a wooden desk.

The Personal Statement: The Holy Grail of College Admissions

Group of students taking ap classes in a classroom.

The Modern Day 4.0 and 1600 SAT Score Student Is No Longer Impressive

The Competitive Nature of College Admissions for Asian Americans

A professor talking to a student while they walk outside the classroom

The College Application

a woman sing laptop while "admission" word appears on screen

Our Comprehensive Approach

Ivy League Schools

a student daydreaming while sitting at the corner in library

How Early Should You Prepare for College?

Featured in US News & World Report Best Colleges Publication

Congratulations to AdmissionSight Students and their Acceptances!

A female student listening to the class lecture while holding a pen.

College Rejection

Group of students writing on their desks.

College Rankings

a fountain in front outside the building

College Consultants Could Make A Difference

A person holding a pen with a laptop in front.

College Admissions Scandal and Higher Education

Northwestern Legacy Acceptance Rate

University of Chicago Diversity Statistics: An Overview

UPenn Diversity Statistics: An Overview

Columbia Diversity Statistics: An Overview

a female student carrying her bag and notebooks while looking at the camera smiling

Everything You Need to Know About National Merit Commended Scholar

Berkeley Diversity Statistics

The Best Pre-Vet Schools

Yale Diversity Statistics: An Overview

MIT Diversity Statistics: A Closer Look

Where is UC San Diego Located?

Where is Tufts University located?

Where is UIUC located?

The Hardest High School Classes

10 College Essay Topics to Avoid

10 Easiest College Classes For A Stress-Free Semester

5 Ways to Make College Essays About Tragedy More Memorable

What is the Hardest Art School to Get Into?

Recent Articles

University of Chicago Diversity Statistics:...

Everything You Need to Know...

MIT Diversity Statistics: A Closer...

Where is UC San Diego...

Sign up now to receive insights on how to navigate the college admissions process.

Admissions Counseling

Academic & Extracurricular Profile Evaluation

45,000+ students realised their study abroad dream with us. Take the first step today

Meet top uk universities from the comfort of your home, here’s your new year gift, one app for all your, study abroad needs, start your journey, track your progress, grow with the community and so much more.

Verification Code

An OTP has been sent to your registered mobile no. Please verify

Thanks for your comment !

Our team will review it before it's shown to our readers.

School Education /

Essay on Communication in 100, 200 and 300 Words: The Essence of Survival

Updated on
Oct 20, 2023

Do you know how important it is to communicate with others? Communication is the primary means through which individuals share information, ideas and thoughts. Communication fosters strong relationships. In this essence, writing an essay on communication becomes important where you highlight the importance of communication, how it affects our everyday lives and what skills are required to become a communication professional . Let’s explore all these questions with some essays on communication.

Table of Contents

1 Essay on Communication in 100 Words
2 Essay on Communication in 200 Words
3 Essay on Communication in 300 Words

Essay on Communication in 100 Words

Communication is the cornerstone of human interaction and is crucial to sharing ideas, thoughts and information. By communicating, people foster relationships, which is vital for personal and professional growth. Effective communication facilitates understanding, resolves conflicts, and promotes collaboration. Whether verbal or nonverbal, it forms the basis of successful teamwork, decision-making, and social integration.

Clear communication is key to a harmonious society, nurturing empathy, and building trust. It encourages brainstorming, creative thinking, and the development of new solutions to complex problems. Its impact is profound, shaping the way we interact, learn, and evolve, making it an indispensable tool for human connection and progress.

Essay on Communication in 200 Words

What makes communication important is that it serves as the bedrock for exchanging ideas, information, and emotions. It is the essence of human interaction, enabling us to convey our thoughts, beliefs, and intentions to others. Effective communication is essential in every aspect of life, whether in personal relationships, professional environments, or social interactions.

Effective communication can form the basis of trust and mutual understanding and understanding. In personal relationships, communication fosters understanding and empathy, allowing individuals to express their feelings and needs, while also listening to and acknowledging others.

In the professional realm. Communication allows the smooth functioning of organizations. With communication, individuals can disseminate information, set clear expectations and encourage collaboration among team members. Moreover, effective communication in the workplace enhances productivity and promotes a positive work culture.

The uses and benefits of communication are not limited to just personal and professional realms. In social environments also, communication allows diverse groups to understand each other’s cultures, beliefs, and values, promoting inclusivity and harmony in society.

You can call communication a fundamental pillar of human existence, as it helps in shaping our relationships, work environments, and societal interactions. Its effective practice is essential for nurturing empathy, building trust, and fostering a more connected and understanding world.

Also Read: Essay on the Importance of English Language

Essay on Communication in 300 Words

How crucial communication is can be explained by the fact that it allows the smooth transfer of ideas, thoughts, feelings and information. Communication is the lifeblood of human interaction, playing a crucial role in the exchange of ideas, information, and emotions. It serves as the cornerstone of relationships, both personal and professional, and is integral to the functioning of society as a whole.

In personal relationships, it is essential to have effective communication for clear understanding and empathy. It allows individuals to express their thoughts, feelings, and needs, while also providing a platform for active listening and mutual support. Strong communication fosters trust and intimacy, enabling individuals to build meaningful and lasting connections with others.

Without communication, you might struggle for organizational success in the professional world. Clear and effective communication within a team or workplace ensures that tasks are understood, roles are defined, and goals are aligned. It enables efficient collaboration, problem-solving, and decision-making, contributing to a positive and productive work environment. Moreover, effective communication between employers and employees promotes a sense of transparency and fosters a healthy work culture.

In a broader sense, communication is vital for social integration and cultural understanding. It bridges the gaps between diverse groups, facilitating the exchange of values, beliefs, and perspectives. Effective communication fosters inclusivity and respect for cultural differences, contributing to a more harmonious and cohesive community.

However, communication is not just about sharing information and ideas. It also encompasses nonverbal cues such as body language, facial expressions, and tone of voice, all of which play a significant role in conveying meaning and emotions. It is the glue that binds individuals and communities together, fostering understanding, empathy, and collaboration. Practicing clear and empathetic communication is vital for creating a more connected, inclusive, and harmonious world.

Communication is the process of exchanging ideas, information, thoughts and feelings between individuals or groups through the use of verbal and nonverbal methods.

To write an essay on communication, you need to describe what communication is, what the importance of communication in our lives and how it can help us know different aspects of life.

To become an effective communicator, you must become an active listener and understand what others have to say. You must learn to express your thoughts clearly and concisely. You also need to ensure your body language, facial expressions, and tone of voice perfectly align with your ideas.

For more information on such interesting topics, visit our essay writing page and follow Leverage Edu .

Shiva Tyagi

With an experience of over a year, I've developed a passion for writing blogs on wide range of topics. I am mostly inspired from topics related to social and environmental fields, where you come up with a positive outcome.

Connect With Us

45,000+ students realised their study abroad dream with us. take the first step today..

Resend OTP in

Need help with?

Study abroad.

UK, Canada, US & More

IELTS, GRE, GMAT & More

Scholarship, Loans & Forex

Country Preference

New Zealand

Which English test are you planning to take?

Which academic test are you planning to take.

Not Sure yet

When are you planning to take the exam?

Already booked my exam slot

Within 2 Months

Want to learn about the test

Which Degree do you wish to pursue?

When do you want to start studying abroad.

January 2024

September 2024

What is your budget to study abroad?

How would you describe this article ?

Please rate this article

We would like to hear more.

Have something on your mind?

Make your study abroad dream a reality in January 2022 with

India's Biggest Virtual University Fair

Essex Direct Admission Day

Why attend .

Don't Miss Out

How to Improve Communication Skills for Better Interaction

Did you know that a staggering 93% of communication is non-verbal? Yes, you read that right. While words are undeniably important, the way we say them, our body language, and even the tone of our voice play a crucial role in conveying our thoughts and emotions. In a world where effective communication can make or break personal and professional relationships, mastering this skill is paramount. Whether you're looking to excel in your career, strengthen your connections, or simply become a more persuasive communicator, this article is your gateway to practical strategies and tips on how to improve your communication skills.

How to Improve Communication Skills: Short Description

In this article, you'll explore why are communication skills important and their pivotal role in our lives. From unraveling the importance of effective communication to breaking down the core components of these skills, this article is your comprehensive guide. Discover practical strategies, fascinating facts, and essential book recommendations to enhance your ability to connect, persuade, and succeed!

Ready to Master the Art of Written Communication?

If you're looking for a witty take on communication skills in your essay, our experienced writers are here to help.

Exploring What Are Communication Skills

Communication skills are the foundation upon which our ability to interact with others is built. At its core, communication is the process of exchanging information, thoughts, ideas, and emotions with clarity and understanding. But what makes up these essential skills?

Verbal Communication: This is the most obvious aspect involving the words we choose, the tone we use, and the way we structure our sentences. Effective verbal communication ensures that our message is clear, concise, and easily comprehensible.
Non-Verbal Communication: Often underestimated, non-verbal cues such as body language, facial expressions, and gestures play a significant role in conveying our feelings and intentions. They can either complement or contradict our verbal communication, making them a crucial aspect of overall communication skills.
Listening Skills: Communication is a two-way street, and active listening is a vital part of it. It involves not just hearing words but understanding the speaker's perspective, asking questions, and showing empathy. Effective listeners can provide thoughtful responses and foster meaningful conversations.
Written Communication: In our digital age, written communication is more prevalent than ever. This includes emails, text messages, reports, and even social media posts. Effective written communication requires clarity, proper grammar, and an understanding of the recipient's expectations.
Interpersonal Skills: These skills encompass our ability to interact with others, build rapport, and maintain healthy relationships. Empathy, conflict resolution, and negotiation fall under this category, as they are crucial for navigating social interactions successfully.
Presentation Skills: For professionals, being able to convey information persuasively and engagingly is vital. Presentation skills involve structuring content effectively, using visual aids, and delivering information with confidence.

Why Good Communication Skills Matter

Effective communication skills are far from being mere soft skills; they are the lifeblood of our personal and professional lives. According to our experts, here's why they matter:

Career Advancement: In the workplace, the ability to communicate effectively can be a game-changer. Whether you're giving a presentation, collaborating on a project, or resolving conflicts with colleagues, strong interaction abilities are essential. They can lead to promotions, better job opportunities, and increased job satisfaction.
Building Relationships: Communication is the cornerstone of any healthy relationship, be it with family, friends, or romantic partners. Good communication fosters trust, understanding, and empathy. It helps resolve conflicts and ensures that everyone's needs and feelings are heard and respected.
Conflict Resolution: Disagreements and conflicts are inevitable in any human interaction. However, those with strong interaction skills can navigate these situations with grace and effectiveness. They can defuse tension, find common ground, and reach mutually beneficial solutions.
Personal Growth: Mastering effective communication skills can lead to personal growth and self-awareness. When you can express your thoughts and feelings more clearly, you gain a deeper understanding of yourself and your needs. This self-awareness can lead to increased self-confidence and improved mental well-being.
Influence and Persuasion: Whether you're a salesperson trying to close a deal or a leader inspiring your team, the power of persuasion is rooted in effective communication. The ability to articulate your ideas persuasively achieved through understanding how to improve your communication skills, can have a significant impact on your success in various aspects of life.

How to Improve Communication Skills: Strategies for Success

Discover the concrete strategies you need to improve communication skills. This guide provides actionable tips, from refining your listening skills to improving your verbal and non-verbal communication. By the end, you'll be equipped with the tools to become a more influential and empathetic communicator, setting yourself up for success in both personal and professional spheres.

Engage as an Attentive Listener

Listening is more than just hearing words; it's about understanding the speaker's message, emotions, and perspective. Being an attentive listener is a skill that can significantly improve your communication:

Give Your Full Attention: When someone is speaking, put aside distractions and focus on them. Make eye contact and give them your undivided attention. This simple act shows respect and genuine interest in what they're saying.
Avoid Interruptions: Resist the urge to interrupt or finish the speaker's sentences. Let them express themselves fully before you respond. Interruptions can be frustrating and can hinder effective communication.
Ask Clarifying Questions: Don't hesitate to ask questions for clarification. If something is unclear, seek more information with open-ended questions like, 'Could you explain that further?' or 'Can you give me an example?'

Strive for Clarity and Brevity

Use Simple Language: Avoid jargon and complex vocabulary, especially when communicating with a diverse audience. Simplicity often leads to better understanding. For instance, instead of saying, 'I'll optimize the process,' you can say, 'I'll make the process more efficient.'
Organize Your Thoughts: Before communicating, take a moment to organize your ideas. Structure your message logically, starting with the most important points. This makes it easier for others to follow your thoughts.
Consider Your Audience: Tailor your message to your audience's level of expertise and familiarity with the topic. Adjust the level of detail accordingly. For instance, when explaining a complex concept to a non-expert, provide a simple analogy or real-life example to enhance understanding.

Plan and Get Ready in Advance

Improving communication skills often involves some level of preparation. Whether you're giving a presentation, having a difficult conversation, or even participating in a casual discussion, planning in advance can boost your confidence and ensure your message is well-received:

Outline Your Key Points: Before any important conversation or communication event, create a simple outline of the key points you want to convey. This can help you stay on track and ensure you cover all the essential information.
Anticipate Questions: Think about potential questions or concerns your audience might have. Preparing answers in advance not only demonstrates your expertise but also helps you respond confidently during the conversation.
Practice if Necessary: For significant presentations or speeches, practicing your message is essential. It's one of the effective time management tips to allocate time for rehearsal. This helps you refine your delivery and reduce nervousness, making your communication more effective. If you find yourself short on time or need additional assistance, consider seeking support from professionals who offer services where you can pay for essay .

Monitor Your Tone

Your tone of voice and body language can convey as much, if not more, than your words. Being aware of your tone is crucial for effective communication:

Be Mindful of Your Tone: Pay attention to the tone of your voice. Is it friendly, neutral, or confrontational? Adjust your tone to match the message and the situation. For example, when giving feedback, a constructive and empathetic tone is usually more effective than a critical one.
Watch Your Body Language: Your body language, including gestures, posture, and facial expressions, can either support or contradict your words. If you're saying one thing, but your body language says another, it can create confusion or mistrust.
Consider Cultural Differences: Different cultures may interpret tone and body language differently. Be aware of cultural nuances, especially in cross-cultural communication. What is seen as friendly in one culture might be seen as intrusive in another.

Pay Attention to Nonverbal Communication

Nonverbal cues often speak louder than words. Your body language, facial expressions, and gestures can convey a wealth of information to those you're communicating with. Here's how to leverage nonverbal communication effectively:

Maintain Eye Contact : When engaged in a conversation, maintaining appropriate eye contact is a hallmark of good communication skills. It demonstrates attentiveness and shows that you are actively participating in the interaction.
Use Open and Inviting Body Language: Your posture can communicate whether you are open to conversation or closed off. Keep your arms uncrossed, stand or sit with an open stance, and use friendly gestures to show your receptiveness.
Match Your Nonverbal Cues with Your Message: Ensure that your nonverbal cues align with what you're saying. For example, if you're delivering good news, your facial expressions and body language should reflect positivity and enthusiasm.

Articulate Clearly and Minimize Ambiguity

Clear and unambiguous communication is essential to prevent misunderstandings. Ambiguity can lead to confusion and misinterpretation. Here's how to articulate your message clearly:

Be Specific: Instead of vague statements, provide concrete details. For example, rather than saying, 'We should meet sometime next week,' say, 'Let's meet on Tuesday at 3 PM.'
Summarize and Recap: After conveying important information, summarize the key points. This reinforces the message and ensures that everyone is on the same page.
Ask for Clarification: If you're unsure whether your message has been understood, encourage others to ask questions or provide feedback. This proactive approach can prevent misunderstandings.

Cultivate Your Emotional Intelligence

Emotional intelligence (EQ) plays a significant role in effective communication, which can also be an engaging topic for narrative essay topics . It involves recognizing, understanding, and managing your own emotions, as well as empathizing with the emotions of others. Here's how to cultivate your EQ for better communication:

Self-awareness: Take time to understand your own emotions and how they influence your communication. Recognize your triggers and biases.
Empathy: Put yourself in the other person's shoes. Try to understand their emotions, perspectives, and needs. Show empathy by acknowledging their feelings.
Emotion Regulation: Learn to manage your emotions during conversations. Avoid reacting impulsively when faced with challenging or emotional situations.
Conflict Resolution: Use your emotional intelligence communication to navigate conflicts constructively. Focus on finding mutually beneficial solutions rather than escalating disputes.

Establish Eye Contact

Eye contact is a powerful nonverbal communication tool that can convey confidence, attentiveness, and trustworthiness. When used appropriately, it enhances the quality of your interactions. Here's how to establish effective eye contact:

Balance Engagement: When engaging in a conversation, strike a balance with eye contact. Avoid staring intensely, which can be uncomfortable, and also refrain from completely avoiding eye contact, which may signal disinterest.
Maintain Natural Intervals: It's natural to break eye contact occasionally, especially during moments of reflection or when transitioning between thoughts. These brief breaks help maintain a comfortable and natural flow of conversation.

Remove Filler Words and Avoid Hedging Language

Filler words (such as 'um,' 'uh,' 'like,' and 'you know') and hedging language (phrases like 'I think,' 'sort of,' and 'maybe') can weaken the impact of your message and make you appear less confident. Here's how to eliminate them while also understanding how to improve communication skills overall:

Record Yourself: To become aware of your use of filler words and hedging phrases, record your conversations or speeches. Listening to these recordings will help you pinpoint instances where you rely on these verbal crutches. This practice not only aids in reducing their use but also enhances your overall communication skills.
Pause Instead: Instead of resorting to filler words when you need a moment to gather your thoughts, embrace the power of well-placed pauses. Pauses not only eliminate the need for filler words but also make you appear more thoughtful and composed in your speech. This can also improve your grasp of idiom figurative language and the nuances of effective communication.

Project Confidence

Confidence in communication can inspire trust and credibility. It's not just about what you say but how you say it. Here are some ways that will not only help you project confidence in your communication but also teach you how to be confident in school :

Maintain Good Posture: Stand or sit up straight with your shoulders back. Good posture not only makes you appear more confident but also helps with breath control for clear articulation.
Use Gestures Purposefully: Gestures can enhance your message, but use them purposefully and naturally. Avoid excessive or distracting movements, which can undermine your confidence.
Practice Positive Self-Talk: Believe in yourself and your message. Replace negative self-talk with affirmations that boost your self-confidence.

Communication Skills: Intriguing Facts and Stats

Communication is a universal aspect of human existence, but it's also a fascinating field of study filled with surprising facts and statistics. Here are some intriguing insights into the world of communication:

Words Convey Only a Fraction: While words are essential for communication, research suggests that they only make up about 7% of our message's impact. The tone of voice and nonverbal cues, such as body language and facial expressions, account for the remaining 93%. This underscores the importance of the way we say things.
The 7-38-55 Rule: Communication researcher Albert Mehrabian proposed a rule stating that in conveying feelings and attitudes, 7% comes from words, 38% from tone of voice, and 55% from body language. While this rule is often debated and may not apply universally, it highlights the multifaceted nature of communication.
Listening Is Challenging: People generally remember only about 25-50% of what they hear, according to research by Edgar Dale. This statistic emphasizes the importance of active listening skills for effective communication.
Texting vs. Talking: In the digital age, similar to the digital transformation in higher education , texting has emerged as a predominant mode of communication. Surprisingly, a study by the Pew Research Center found that adults aged 18-29 send and receive an average of 88 text messages per day, compared to just 17 phone calls. This shift in communication methods highlights the evolving landscape of human interaction.
The Power of First Impressions: Studies have indicated that people form first impressions within just 7-17 seconds of meeting someone. This quick judgment underscores the significance of nonverbal cues and initial interactions in communication.

Books on Communication Skills

If you're eager to further enhance your skills and delve deeper into the art of effective interaction, there is a wealth of valuable books on communication skills available. Here's a selection of recommended reads:

'Crucial Conversations: Tools for Talking When Stakes Are High' by Al Switzler, Joseph Grenny, and Ron McMillan: This book offers practical strategies for navigating high-stakes conversations with confidence, focusing on maintaining dialogue and achieving mutual understanding.
'How to Win Friends and Influence People' by Dale Carnegie: A classic in the realm of interpersonal communication, this book provides timeless advice on building positive relationships, influencing others, and becoming a more effective communicator.
'Nonviolent Communication: A Language of Life' by Marshall B. Rosenberg: Dr. Rosenberg presents a compassionate and empathetic approach to communication, emphasizing the importance of connecting with others on a deeper level through mindful dialogue.
'Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds' by Carmine Gallo: Drawing from TED Talks, this book uncovers the techniques used by some of the world's most engaging speakers, offering practical advice for improving your public-speaking skills.
'The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism' by Olivia Fox Cabane: Charisma is a valuable asset in communication, and this book explores how to develop and exude charisma to enhance your interactions with others.

Where to Enhance These Skills

Understanding how to improve communication skills can be greatly facilitated through online educational platforms that offer courses, workshops, and resources. Here are some reputable platforms where you can hone your skills:

Toastmasters International: Toastmasters is a renowned organization that focuses on improving public speaking and leadership skills. They offer in-person and online meetings, providing a supportive environment for practicing and enhancing your communication abilities.
Dale Carnegie Training: The Dale Carnegie programs offer comprehensive training in interpersonal skills, public speaking, and effective communication strategies.
Skillshare: Skillshare features an array of classes in communication-related topics, including storytelling, effective email communication, and interpersonal skills.
MasterClass: MasterClass provides access to lessons taught by renowned experts in various fields. You can find courses on communication by experts such as Chris Voss, a negotiation expert and former FBI hostage negotiator.
TED Talks: While not a traditional educational platform, TED Talks offer a treasure trove of inspiring and informative talks on communication-related topics. These talks can provide valuable insights and ideas for enhancing your skills.

Additionally, if you're specifically interested in Harvard free online courses , you might want to explore its offerings, which often include communication-related subjects among their diverse range of offerings.

Concluding Remarks

By applying the strategies and insights discussed here and exploring educational resources, you can become a more confident, empathetic, and impactful communicator. With practice and dedication, the journey to enhancing your communication skills is well within reach, offering the potential for greater success, meaningful relationships, and personal growth. Additionally, expanding your social circle in an academic environment can further refine your interpersonal skills, so be sure to check out our article on how to make friends at college .

Ready for an Essay that Shines Like a Polished Gem?

Whether you seek clarity, persuasion, or a touch of humor, our expert team can create the perfect essay to help you excel academically or professionally.

Annie Lambert

specializes in creating authoritative content on marketing, business, and finance, with a versatile ability to handle any essay type and dissertations. With a Master’s degree in Business Administration and a passion for social issues, her writing not only educates but also inspires action. On EssayPro blog, Annie delivers detailed guides and thought-provoking discussions on pressing economic and social topics. When not writing, she’s a guest speaker at various business seminars.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

What Can You Do with a Criminology Degree

Essay on Importance Of Effective Communication

Students are often asked to write an essay on Importance Of Effective Communication in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Importance Of Effective Communication

Understanding each other.

When people talk and listen well, they understand each other better. Just like friends sharing secrets, clear talking and careful listening make sure no one gets confused or upset. It’s like playing catch – if you throw and catch well, the game goes on smoothly.

Getting Things Done

Good communication is like a key that opens doors. At school or at home, when you explain what you need clearly, it’s easier for others to help you. It’s like giving clear directions to someone so they can find the way without getting lost.

Building Relationships

Talking and listening to each other is the glue in friendships. When we share our thoughts and feelings, we grow closer. It’s like building a bridge between two islands, making it easier to meet in the middle.

Stopping Arguments

When we talk clearly and listen to what others say, many fights can be avoided. It’s like seeing a stop sign before a crash happens – it keeps everyone safe from misunderstandings and hurt feelings.

250 Words Essay on Importance Of Effective Communication

Why good communication matters, learning together.

In school, if a teacher explains lessons in a way that’s easy to get, students can understand and remember things better. If students ask questions and give answers clearly, everyone learns more. This is why being good at talking and listening can help in getting good grades and knowing more.

Work and Teamwork

At work, if a boss tells workers what to do in a simple, clear way, the job gets done right. If team members talk to each other well, they can work together without getting mixed up. This means the work is better and everyone is happier.

Making Friends

With friends, talking and listening are keys to having fun and helping each other. When we share stories and listen to what others say, friendships grow. If we can’t talk well or don’t listen, misunderstandings happen, and feelings might get hurt.

Solving Problems

When there’s a problem, talking in a calm and clear way can fix things faster. If we listen to others and explain our side without getting mad, most problems can be solved easily.

In short, good communication is a superpower for learning, working, making friends, and solving problems. It’s a skill worth getting better at every day.

500 Words Essay on Importance Of Effective Communication

What is effective communication, why is talking well important.

Imagine you have a great idea during a class project. You share it with your friends, and because you explain it well, they all get excited and want to help. This is one reason why talking well is important. It helps us share our ideas and feelings in a way that others can understand. When we talk well, we make friends, solve problems, and get things done.

Listening is Part of Talking Well

Talking isn’t just about speaking; it’s also about listening. When we listen, we learn what others think and feel. This helps us to know them better and to work together well. Good listeners show they care about what the other person is saying. This makes the other person feel important and happy to talk more.

How Does Talking Well Help at School?

Talking well helps with problems.

Sometimes we have disagreements or problems with others. Effective communication helps us solve these problems. When we talk about what’s bothering us in a calm and clear way, we can find solutions faster. It’s like untangling a knot instead of pulling it tighter.

Talking Well is Important for the Future

As you grow up, you will meet many new people and do different things. You might work on big projects, help others, or lead a group. To do these things well, you need to talk well. People who communicate effectively are often chosen for important tasks and leadership roles because others trust them to share ideas and information clearly.

If you’re looking for more, here are essays on other interesting topics:

Apart from these, you can look at all the essays by clicking here .

Article Contents

2 nonstandard abbreviations.

< Previous

The Importance of Effective Communication: Some Food for Thought

Article contents
Figures & tables
Supplementary Data

Nikola A Baumann, The Importance of Effective Communication: Some Food for Thought, The Journal of Applied Laboratory Medicine , Volume 1, Issue 4, 1 January 2017, Pages 460–461, https://doi.org/10.1373/jalm.2016.021865

Permissions Icon Permissions

Having been active in the Society for Young Clinical Laboratorians (SYCL) 2 for several years, the opportunity to give something back as a speaker at the SYLC Workshop preceding the 2016 AACC Annual Meeting was an honor. The SYCL workshop centered around the theme of communication and leadership, and I was asked to provide insight into effective communication with staff and trainees—a rare chance to reflect on the soft skills that we all use every day. These are the skills that some believe can't be taught. This may be true, but time spent on thoughtful contemplation of what we do and how we do it is usually time well spent. Researching and reflecting on this topic has raised my awareness of the importance of communication, including communication challenges such as providing constructive feedback and listening. Below, I attempt to share my findings and my experience.

Mind the say-do gap.

Make the complex simple.

Find your own voice.

Be visible.

Listen with your eyes as well as your ears.

Notice that these 5 habits have little to do with what one says but rather how one says it. Keeping your message simple and genuine will go a long way. In addition, more than half of communication is nonverbal including body language, gestures, and eye contact. It is important to be aware of what you are saying nonverbally. Even a brief moment of checking your email during someone's presentation conveys a nonverbal message. Styles of communication vary. An excellent article by Mark Murphy distills communication into 4 styles: analytical, intuitive, functional, and personal ( 2 ). Although no style is superior, effective communicators know how to recognize and match their communication style with their audience whether it be their boss, peers, direct reports, or trainees.

As leaders and educators, some of our most valuable and formative communication will be in the form of feedback. Statements such as “great job” and “well done” are easy to give and are certainly well received. However, the receiver may be left wondering what specifically they did that was great and wondering if there are areas that could be improved. When giving feedback, it is important to be positive (if it is genuine), be specific, be immediate (or at least timely), and be tough if needed, but not mean (or rob the recipients of their dignity) ( 3 ). In many cases, the person receiving the feedback recognizes what is going well and what is not, so start by asking for his or her perspective. Ask them how they feel they performed or if there are areas they want to improve upon. This step opens the door for constructive feedback without a defensive atmosphere. Formative feedback should be given in private and not in the hallway or in front of peers. And although it is often a delicate process, honest assessment of a person's progress can lead to substantial growth and improvement.

In my experience, the most underused and least perfected communication skill is listening. In professional settings, individuals with authority should listen more (i.e., talk less). I have a favorite quote: “Most people do not listen with the intent to understand; they listen with the intent to reply” (Stephen Covey). To illustrate the truth of this statement, I asked the SYCL workshop attendees to pair up and do an exercise in listening. Each pair chose one person to be a speaker and one to be a listener. The speaker was asked to talk about any topic they wanted to for 2 minutes. The listener's job was to listen and not say a word. Just listen. As I watched this exercise unfold, I observed listeners who were struggling not to speak, desperately wanting to share their own story, offer their advice, and provide their feedback. On discussing the activity, attendees felt that “just listening” was difficult and far more challenging than speaking. This is more food-for-thought in our daily interactions.

Finally, it was indeed a rare (and somewhat terrifying) opportunity to stand in front of the next generation of leaders and be asked to provide them with a few personal golden nuggets of professional advice. Initially, it was overwhelming, but once I really thought about what I have found to be important in my professional interactions, the following came to light: ( a ) Say what you mean and mean what you say (even when it's easier to say what you think people want to hear). ( b ) In leadership and management relations, a “unified front” will make your job easier and your team more confident. Conversely, a “divided front” will do the opposite—create division in the work unit and drain positive energy from the team. ( c ) Don't tip-toe around the hard stuff, it won't go away. ( d ) Be real. And perhaps most importantly, ( e ) wrap it all up in a package of kindness.

Society for Young Clinical Laboratorians.

Author Contributions: All authors confirmed they have contributed to the intellectual content of this paper and have met the following 4 requirements: (a) significant contributions to the conception and design, acquisition of data, or analysis and interpretation of data; (b) drafting or revising the article for intellectual content; (c) final approval of the published article; and (d) agreement to be accountable for all aspects of the article thus ensuring that questions related to the accuracy or integrity of any part of the article are appropriately investigated and resolved.

Authors' Disclosures or Potential Conflicts of Interest: Upon manuscript submission, all authors completed the author disclosure form. Employment or Leadership: None declared. Consultant or Advisory Role: None declared. Stock Ownership: None declared. Honoraria: N.A. Baumann, AACC. Research Funding: None declared. Expert Testimony: None declared. Patents: None declared.

Forbes /Leadership, Susan Tardanico. 5 habits of highly effective communicators [internet] . http://www.forbes.com/sites/susantardanico/2012/11/29/5-habits-of-highly-effective-communicators/#428f682225fc (Accessed July 2016).

Forbes /Leadership, Mark Murphy. Which of these 4 communication styles are you? http://www.forbes.com/sites/markmurphy/2015/08/06/which-of-these-4-communication-styles-are-you/#6dd000f11ecb (Accessed July 2016).

Entrepreneur. www.entrepreneur.com (Accessed July 2016).

Month:	Total Views:
December 2019	1
January 2020	18
February 2020	20
March 2020	28
April 2020	30
May 2020	17
June 2020	37
July 2020	170
August 2020	335
September 2020	546
October 2020	618
November 2020	643
December 2020	407
January 2021	515
February 2021	567
March 2021	804
April 2021	1,043
May 2021	719
June 2021	515
July 2021	504
August 2021	587
September 2021	478
October 2021	507
November 2021	568
December 2021	349
January 2022	401
February 2022	465
March 2022	578
April 2022	692
May 2022	548
June 2022	347
July 2022	341
August 2022	726
September 2022	655
October 2022	709
November 2022	525
December 2022	374
January 2023	444
February 2023	642
March 2023	849
April 2023	799
May 2023	754
June 2023	454
July 2023	521
August 2023	514
September 2023	722
October 2023	854
November 2023	827
December 2023	577
January 2024	579
February 2024	627
March 2024	771
April 2024	893
May 2024	804
June 2024	662
July 2024	549

Email alerts

Citing articles via.

Recommend to Your Librarian
Advertising and Corporate Services
Journals Career Network

Affiliations

Online ISSN 2475-7241
About Oxford Academic
Publish journals with us
University press partners
What we publish
New features
Open access
Institutional account management
Rights and permissions
Get help with access
Accessibility
Advertising
Media enquiries
Oxford University Press
Oxford Languages
University of Oxford

Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide

Cookie settings
Cookie policy
Privacy policy
Legal notice

This Feature Is Available To Subscribers Only

This PDF is available to Subscribers Only

For full access to this pdf, sign in to an existing account, or purchase an annual subscription.

Home — Essay Samples — Life — Communication Skills — The Importance of Communication in Professionalism

The Importance of Communication in Professionalism

Categories: Communication Skills Professionalism

About this sample

Words: 440 |

Published: Sep 19, 2019

Words: 440 | Page: 1 | 3 min read

Introduction, clarity and precision in communication, non-verbal communication, adaptability and contextual awareness, collaboration and team dynamics, continuous learning and professional development, the importance of elements of communication.

Cite this Essay

Let us write you an essay from scratch

450+ experts on 30 subjects ready to help
Custom essay delivered in as few as 3 hours

Get high-quality help

Dr. Heisenberg

Verified writer

Expert in: Life

+ 120 experts online

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy . We’ll occasionally send you promo and account related email

No need to pay just yet!

Related Essays

1 pages / 475 words

3 pages / 1258 words

4 pages / 1746 words

3 pages / 1290 words

Remember! This is just a sample.

You can get your custom paper by one of our expert writers.

121 writers online

Still can’t find what you need?

Browse our vast selection of original essay samples, each expertly formatted and styled

Related Essays on Communication Skills

Public speaking is typically something many people do not enjoy doing. Most people try to avoid doing public speaking simply because of the fear of speaking in front of an audience is just terrifying or maybe even [...]

Selective listening is a common phenomenon in which individuals focus on certain aspects of a conversation while ignoring others. This can lead to misunderstandings, communication breakdowns, and interpersonal conflicts. In this [...]

Communication is a complex process that involves the exchange of information, ideas, and emotions between individuals. In order to ensure that communication is effective, it is crucial for individuals to engage in perception [...]

Communication is a fundamental aspect of human interaction, and it takes various forms. While words are undoubtedly a powerful tool for expressing thoughts and feelings, the saying "actions speak louder than words" underscores [...]

Every individual possess the tendency to misbehave at one point or another in their life but it could be controlled and reduced to its minimal point if certain precautions are observed. Continue reading to learn how to naturally [...]

Honesty A good leader will be able to establish an honest connection with his or her peers. A relationshipbased on trust and reliability makes the team know that their leader is always there for them, which in turn [...]

Get Your Personalized Essay in 3 Hours or Less!

We use cookies to personalyze your web-site experience. By continuing we’ll assume you board with our cookie policy .

Instructions Followed To The Letter
Deadlines Met At Every Stage
Unique And Plagiarism Free

Tips for Writing an Essay on an Event That Led to Personal Growth

Tips and Strategies for an Essay on an Event that Led to Personal Growth

Jay Reilly/Getty Images

Essay Samples & Tips
College Admissions Process
College Profiles
College Rankings
Choosing A College
Application Tips
Testing Graphs
College Financial Aid
Advanced Placement
Homework Help
Private School
College Life
Graduate School
Business School
Distance Learning
Ph.D., English, University of Pennsylvania
M.A., English, University of Pennsylvania
B.S., Materials Science & Engineering and Literature, MIT

For the 2019-20 admissions cycle, the fifth essay option on the Common Application focuses on "personal growth":

Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.

We all have all had experiences that bring about growth and maturity, so essay option five will be a viable choice for all applicants. The big challenges with this essay prompt will be identifying the correct "accomplishment, event, or realization" and then making sure the discussion of your growth has enough depth and self-analysis to show that you are a strong and thoughtful college applicant. The tips below can help guide you as you tackle essay option five:

What Defines a "Period of Personal Growth"?

The heart of this essay prompt is the idea of "personal growth." It's a remarkably broad concept, and as a result this essay prompt gives you the freedom to talk about almost anything meaningful that has ever happened to you. Your job with this essay prompt is to identify a moment that is meaningful and that provides the admissions folks with a window into your interests and personality.

As you work to define an appropriate "period of personal growth," reflect on the last several years of your life. You shouldn't go back more than a few years since the admissions folks are trying to learn about who you are now and how you process and grow from the experiences in your life. A story from your early childhood won't accomplish this goal as well as a more recent event. As you reflect, try to identify moments that made you rethink your assumptions and worldview. Identify an event that has made you a more mature person who is now better prepared for the responsibilities and independence of college. These are the moments that can lead to an effective essay.

What Type of "Accomplishment, Event, or Realization" Is Best?

As you brainstorm ideas for this essay prompt, think broadly as you try to come up with a good choice for the "accomplishment, event, or realization." The best choices, of course, will be significant moments in your life. You want to introduce the admissions folks to something you value highly. Also keep in mind that these three words—accomplishment, event, realization—are interconnected. Both accomplishments and realizations stem from something that happened in your life; in other words, without some kind of event, you're unlikely to accomplish something meaningful or have a realization that leads to personal growth.

We can still break down the three terms as we explore options for the essay, but keep in mind that your options include, but are not limited to:

You reach a goal that you have set for yourself such as earning a certain GPA or performing a difficult piece of music.
You do something independently for the first time such as preparing a meal for the family, flying across the country, or house-sitting for a neighbor.
You overcome or learn to appreciate a disability or handicap.
Working alone or with a team, you win an award or recognition (a gold medal in a music competition, a strong showing in Odyssey of the Mind, a successful fundraising campaign, etc.)
You successfully launch your own business (a lawn-mowing service, babysitting business, web company, etc.)
You successfully navigate or extricate yourself from a dangerous or challenging situation (an abusive family, a problematic peer group, etc.)
You do something challenging like winter camping, white-water kayaking, or running a marathon.
You complete a meaningful service project such as creating a public garden or helping build a house with Habitat for Humanity.
You pass a milestone in your life such as the first day of high school or your first time driving by yourself.
You have an interaction with someone (whether that be a friend, family member or stranger) that opens your awareness in a profound way.
You perform at an event such as a concert or competition in which your hard work and perseverance finally pay off.
You experience a traumatic event such as an accident or sudden loss that makes you reevaluate your behavior or beliefs.
You experience a moment of failure (much like option #2 ) that causes you to grapple with and grow from the experience.
You are moved by a world event that makes you reflect upon what you most value and what your role in the world might be.
You realize that you can accomplish something you hadn't thought possible.
You realize your limitations.
You realize that failure is as valuable as success.
You realize that your understanding of people who are different than you had been limited or faulty.
You experience something that makes you realize that you need to redefine your priorities.
You realize that relying on the help of others isn't a failure.
You come to understand how much a parent or mentor has to teach you.

Personal Growth Can Stem From Failure

Keep in mind that the "accomplishment, event, or realization" doesn't have to be a triumphant moment in your life. An accomplishment can be learning to deal with setbacks or failure, and the event could be a losing game or an embarrassing solo in which you missed that high C. Part of maturing is learning to accept our own shortcomings, and recognizing that failure is both inevitable and an opportunity to learn.

Most Important of All: "Discuss"

When you "discuss" your event or accomplishment, make sure you push yourself to think analytically. Don't spend too much time merely describing and summarizing the event or accomplishment. A strong essay needs to show off your ability to explore the significance of the event you have chosen. You need to look inward and analyze how and why the event caused you to grow and mature. When the prompt mentions "a new understanding," it is telling you that this is an exercise in self-reflection. If the essay doesn't reveal some solid self-analysis, then you haven't fully succeeded in responding to the prompt.

A Final Note for Common Application Option #5

Try to step back from your essay and ask yourself exactly what information it conveys to your reader. What will your reader learn about you? Does the essay succeed in revealing something that you care about deeply? Does it get at a central aspect of your personality? Remember, the application is asking for an essay because the college has holistic admissions —the school is evaluating you as a whole person, not as a bunch of test scores and grades. They essay, then, needs to paint a portrait of an applicant the school will want to invite to join the campus community. In your essay, do you come across as an intelligent, thoughtful person who will contribute to the community in a meaningful and positive way?

No matter which essay prompt you choose, pay attention to style , tone, and mechanics. The essay is first and foremost about you, but it also needs to demonstrate a strong writing ability. These 5 tips for a winning essay can also help guide you.

Finally, realize that many topics fit under multiple options on the Common Application. For example, option #3 asks about questioning or challenging a belief or idea. This can certainly connect with the idea of a "realization" in option #5. Also, option #2 on encountering obstacles could also overlap with some of the possibilities for option #5. Don't worry too much about which option is best if your topic fits in multiple places. Most important is that you write an effective and engaging essay. Be sure to check out this article for tips and samples for each of the Common Application essay options .

Sample Common Application Essay for Option #5
"Gym Class Hero" - a Common Application Essay Sample for Option #3
A Sample Essay for Common Application Option #7: Topic of Your Choice
Sample College Admissions Essay - Student Teacher
Topic of Your Choice: Common Application Essay Tips
"Handiwork" - Sample Common Application Essay for Option #1
Common Application Essay Option 6: Losing Track of Time
The 2021-22 Common Application Essay Prompts
"My Dads" - Sample Common Application Essay for Option #1
4 Teaching Philosophy Statement Examples
College Application Essay - The Job I Should Have Quit
Striking Out: Sample Common Application Essay
The Cappex Application
Common Application Essay Option 2 Tips: Learning from Failure
Common Application Essay Option 4—Gratitude
Common Application Essay on a Meaningful Place

Relationships

How to Communicate Effectively

Seeing the world through another's eyes can help with communication..

Posted July 22, 2024 | Reviewed by Jessica Schrader

Why Relationships Matter
Take our Relationship Satisfaction Test
Find a therapist to strengthen relationships
There are deeper levels of communication than verbal and body language.
A higher level of communication is seeing the world through another's eyes.
There is a way you can put yourself in someone else's shoes, which will elevate your relationship to them.

We all live in relationship with many others at any given time, from our romantic partners to our children, our extended families, our close friends, other acquaintances, and work colleagues, to name a few. Meaningful relationships depend on effective communication and where relationships often fail is in a failure of communication.

There are many levels to communication, the most obvious being verbal through the words we speak. A deeper layer of communication is through body language , and it has been estimated that 95% of all communication happens in this manner.

Words can often get misconstrued and body language misinterpreted, so the question arises, how do we effectively communicate with each other? I do not have a simple answer to this question and all I can say is that it takes much patience and a willingness to listen deeply to the other person.

There is, however, a deeper level of communication that few of us ever venture to explore and this is becoming the one you are communicating with. What do I mean by this?

When we are engaged in communication with another, there is usually a reason behind it, whether we need something from them, we are trying to help or guide them or we are catching up on lost time. What most people fail to do when connecting with someone else is to put themselves in that person’s shoes.

What do I mean by this and why does it matter? I can best illustrate this with an example. I am a critical care physician and communicate a lot with nurses in the intensive care unit. Nurses come to me with many concerns about their patients who usually have multiple issues at any given time.

Early on in my career , I often did not take some of their concerns seriously, as I did not understand the importance of what they were trying to convey. One common nursing concern is a low urine output. When the cause of this is not obvious, it is easy to blow it off and ignore it at that moment. Sometimes, this is the right call, as I’ve seen this issue resolve with no specific intervention. More times than not, however, a low urine output is a sign of low blood pressure, sepsis, severe heart failure, medication side effects, or a number of other issues.

The cause is not as important as acknowledging it as a legitimate concern that needs to be addressed. I did not understand this until I was able to put myself in the nurse’s shoes. I started to realize that they are not only concerned for their patient’s well-being, but their license is on the line, which is why they must report every concern, even if I see it as insignificant. I was only able to do this by putting myself in the nurses’ shoes when engaging with them.

So how does one go about seeing a situation from another individual’s perspective?

This is a multi-step process, which proceeds as follows:

You must first seek to listen to the other person not only with your ears but with all your faculties, including your eyes, because body language and facial expressions communicate a lot that words often do not.
You need to ask clarifying questions in a compassionate and understanding manner when you don’t understand what the other person is trying to communicate to you.
You then reframe the other person’s ideas and concerns in your own words to affirm whether you understand them correctly.
You ask them how they are feeling about what they are conveying to you and try to discern this through scrutinizing their body language.
Express to them that you are trying to understand their point of view and ask them to help you do that.
Communicate what action you are going to take with the information that has been shared with you, and then act.
Follow up with the individual who originally communicated with you to see if their concerns have been adequately addressed.
If this is not the case, regroup, reframe their concerns and readdress the issues at hand until you reach a mutual understanding.

Communication is a two-way street, which is more effective when you can put yourself in the other person’s shoes by following the steps outlined above. This will help to enhance all of your relationships, personal and professional, and take them to a higher level of understanding and empathy, two qualities that are severely lacking in our disconnected world.

Nauman Naeem, M.D., is a pulmonary and critical care specialist, author, mentor, and speaker in the intersection of flow, awareness, peak performance and optimizing physiology.

Find a Therapist
Find a Treatment Center
Find a Psychiatrist
Find a Support Group
Find Online Therapy
United States
Brooklyn, NY
Chicago, IL
Houston, TX
Los Angeles, CA
New York, NY
Portland, OR
San Diego, CA
San Francisco, CA
Seattle, WA
Washington, DC
Asperger's
Bipolar Disorder
Chronic Pain
Eating Disorders
Passive Aggression
Personality
Goal Setting
Positive Psychology
Stopping Smoking
Low Sexual Desire
Child Development
Self Tests NEW
Therapy Center
Diagnosis Dictionary
Types of Therapy

Sticking up for yourself is no easy task. But there are concrete skills you can use to hone your assertiveness and advocate for yourself.

Emotional Intelligence
Gaslighting
Affective Forecasting
Neuroscience

Essays About Personal Growth: Top 5 Examples and 8 Prompts

If you’re writing essays about personal growth, our guide’s article examples and prompts will help stimulate your creative thinking.

Personal growth is looking at ways to improve yourself mentally, socially, spiritually, emotionally or physically. It is a process where we envision a better version of ourselves and strive to realize that ideal self. Personal growth demands the setting of personal goals and ensuring routine progress. The work toward personal development involves a great deal of hard work and discipline as we push our existing skills and strengths to a higher boundary while reducing our underlying weaknesses.

Read our essay examples and prompts below to help you produce a rich and creative essay about personal growth.

5 Essay Examples About Personal Growth

1. is it really too late to learn new skills by margaret talbot, 2. i’ve completed hundreds of 30-day challenges. here’s what i’ve learned by tara nicholle-nelson, 3. i was a self-help guru. here’s why you shouldn’t listen to people like me by michelle goodman, 4. how to craft a personal development plan that inspires meaningful results by scott jeffrey, 5. personal development and the power of feedback by emily marsh, 10 prompts on essays about personal growth, 1. why is personal growth important, 2. take up a personal growth challenge, 3. your personal growth journey, 4. personal growth among successful people, 5. personal growth for leaders , 6. personal growth at work, 7. best personal growth books, 8. strong motivation for achieving personal growth.

IMAGE	PRODUCT
	Grammarly
	ProWritingAid

“… [H]e decides to throw himself into acquiring five new skills. (That’s his term, though I started to think of these skills as “accomplishments” in the way that marriageable Jane Austen heroines have them, talents that make a long evening pass more agreeably, that can turn a person into more engaging company, for herself as much as for others.)

Learning new things may not be a cup of tea for those in their middle ages. To get out of established expertise, be looked down on as a novice, and push the brain to work double time may even be a dreary and intimidating process. , But Journalist Tom Vanderbilt, award-winning writers, and Nobel Prize recipients prove that satisfaction is worth it for personal growth and fulfillment.

“I think of Challenges as self-directed projects to change my behavior or spark some personal growth or development I’m clear that I’d like to have. Sometimes I want a mindset shift or want to make (or break) a habit, or I just have a sort of big project I want to sprint to finish…”

Why are we so drawn to self-imposed challenges? For one, it’s a competition only between you and yourself, giving room for flexibility in the rules you set. It provides structure to your goals, chunks your bigger long-term self-growth goals into gradual and doable daily tasks, provokes a sense of self-accountability, and helps you focus your energy on what matters most.

“Apparently, I learned, gurus are people too, even gurus lining the self-help shelves of friendly neighborhood bookstores. They aren’t infallible, all-knowing oracles above worrying about their generous muffin top or widening backside. They are businesspeople — businesspeople with books, keynotes, and openings in their consulting practice to peddle”

From abhorring gurus to becoming one and then hating the industry much more — this is the story of a self-help book author who realizes it was herself who needed the most advice for personal growth. But, as she creates a facade of a well-balanced life to establish her credibility, things turn dark, almost costing her life.

“When entertainment, distraction, and workaholism consume our attention, something doesn’t feel right within us… To have a full and meaningful life requires us to open to more dimensions of ourselves. And a Personal Development Plan can help us do just that.”

Everyone strives for personal growth. But once we jump at it, some wrong ingredients may spoil the sense of fulfillment we expect. The right process involves navigating your potential, creating a larger vision, selecting areas to focus on, setting your schedule, and monitoring your progress. You might also be interested in these essays about motivation .

“Without feedback, we would learn very little about ourselves, in or out of work. The feedback process is like holding a mirror up to yourself; that’s why it can be uncomfortable at times. You have to be prepared to listen to and acknowledge whatever reveals itself.”

Hearing feedback is critical to personal growth. Negative feedback is constructive in losing our bad habits. However, purely positive feedback is non-progressive and dangerous if we only seek to affirm how we regard ourselves.

We can never be perfect. But we can always progress. In your essay, explain why nurturing a growth mindset in life is essential. What long-term benefits can you reap daily from wanting to be a better person? How does it affect the mind, body, and overall wellness? Answer these while citing studies that outline the essence of personal growth.

Essays About Personal Growth: Take up a personal growth challenge

Take up any challenge you find exciting and feel up to. Then, write about your experience. If successful, offer tips to your readers on how one can prepare their body, mind, and discipline to stick to the goals. If you did not complete the challenge, don’t worry! Your failure can still be a learning experience that contributes to personal growth and is worth writing about. In addition, you can add what areas of yourself you would like to improve on if you ever take up the challenge again.

Talk about your goals and your daily efforts to reach this goal. It could relate to acing a test, your sports team winning or professional success. Of course, there will be a handful of challenges in any journey toward a goal. What were the obstacles and distractions that tried to keep you off track? Share these with your readers and how you strived or are striving to conquer them.

When you see people already at the height of their careers, you’ll find some continuing to walk out of their comfort zones and reach for the next higher mountain. For this essay, explain the connection between striving for personal growth and success. Then, provide a list of everyday habits among successful people that others could consider adopting.

Leaders must adapt and address problems efficiently and decisively as they move through a fast-changing landscape. Elaborate on how the pursuit of personal growth helps leaders deliver in their enormous role in organizations, companies, and communities.

If you firmly believe that growth at work translates to personal growth, it would be less hard for you to get by at work. But this gets a bit more complex if your feel that your work is no longer satisfying your self-actualization needs and even limiting you. For this prompt, help your readers determine if it’s time to quit their job and continue their journey for personal growth elsewhere. If you want to address companies, offer recommendations enabling their employees to grow and have a vision for themselves. You may also suggest how managers can keep an open line of communication so that personnel can relay their self-development needs.

Essays About Personal Growth: Best personal growth books

We all have that book that has given us a new kind of energy that made us feel and believe we can do anything if we put our heart into it. We keep these books close to our hearts, serving as a reminder of other bigger goals ahead of us when the going gets tough. Create a numbered list of the books that have captivated you and helped you realize your potential. Talk about the best quotes that struck the chord and the thought racing in your mind while reading them.

When you tap onto your inherent and external motivation for a much-needed push, it may be easier to turn bad moments into something that helps advance personal development plans. For your essay, explain how motivation can be a bridge to get you to your growth goals.

If you’re still stuck, check out our general resource of essay writing topics .

For help with this topic, read our guide explaining what is persuasive writing ?

634 Communication Essay Topics & Examples

If you’re searching for communication essay topics or examples, you’ve stumbled on the right page!

Essay on Communication

Essay generator.

Communication stands as a pivotal pillar in the construction of a society that thrives on understanding and connectivity. This essay delves into the intricate nature of communication, exploring its various forms, importance, and the role it plays in fostering relationships and societal harmony.

Communication

Communication is the process of exchanging information, ideas, and feelings. It bridges the gap between individuals, enabling them to share their thoughts and emotions. This exchange can take various forms:

Verbal Communication : This involves the use of spoken words and is the most direct method of conveying messages. It includes face-to-face conversations, telephone calls, and public speaking.
Non-Verbal Communication : Often overlooked, non-verbal communication includes body language, facial expressions, and gestures. These cues can sometimes convey more than words themselves.
Written Communication : Encompassing letters, emails, texts, and social media posts, written communication allows for record-keeping and distant communication.
Visual Communication : This includes photographs, videos, signs, and symbols. It’s a powerful tool in today’s digital age, transcending linguistic barriers.

Importance of Effective Communication

Certainly! Here are some points highlighting the importance of effective communication:

Clarity of Information: Effective communication ensures that information is conveyed clearly, reducing the likelihood of misunderstandings or confusion.
Building Trust: It fosters trust and credibility among individuals or within organizations, as open and transparent communication promotes honesty and reliability.
Conflict Resolution: Good communication skills are essential for resolving conflicts peacefully and finding mutually agreeable solutions.
Enhanced Relationships: It strengthens personal and professional relationships by enabling individuals to express themselves, listen actively, and understand one another better.
Increased Productivity: In a workplace setting, effective communication streamlines tasks, reduces errors, and improves overall productivity.
Effective Leadership: Successful leaders are often excellent communicators who can articulate their vision, motivate their team, and inspire others to follow their direction.
Innovation and Creativity: Open communication encourages the sharing of ideas and sparks innovation, as individuals feel comfortable contributing their unique perspectives.
Customer Satisfaction: In businesses, effective communication with customers leads to better service, increased customer satisfaction, and loyalty.
Time Management: Clear communication helps in setting priorities, delegating tasks, and managing time efficiently, preventing wasted efforts.
Personal Development: Improved communication skills can lead to personal growth and better self-expression, boosting confidence and self-esteem.
Global Connectivity: In a globalized world, effective communication transcends language barriers and cultural differences, facilitating international collaboration and understanding.
Decision-Making: It plays a pivotal role in decision-making processes, as informed and well-communicated decisions are more likely to be successful.
Negotiation Skills: Effective communication is crucial in negotiation situations, where parties must convey their interests, compromise, and reach mutually beneficial agreements.
Emotional Well-being: Expressing emotions and feelings through communication can provide emotional relief and reduce stress and anxiety.
Career Advancement: Strong communication skills are often a key factor in career success, as they are highly valued by employers.
Adaptability: Effective communicators are more adaptable to changing circumstances, as they can convey their needs and adjust to new situations.
Education: It is essential for effective teaching and learning, as educators must convey knowledge and students need to understand and engage with the material.

Barriers to Communication

Despite its importance, several barriers can hinder effective communication:

Cultural Differences : Different cultural backgrounds can lead to misunderstandings due to diverse norms and communication styles.
Language Barriers : Not sharing a common language can significantly impede communication.
Emotional Barriers : Personal feelings like anger or sadness can affect how one communicates.
Physical Barriers : Physical distance and lack of access to communication tools can be a hurdle.
Perceptual Barriers : Preconceptions and stereotypes can lead to biased interpretations of messages.

Overcoming Communication Barriers

To surmount these obstacles, one can:

Practice Active Listening : Pay full attention to the speaker, understand their message, and respond thoughtfully.
Be Clear and Concise : Use simple language and get straight to the point to avoid confusion.
Be Empathetic : Understanding the emotions and perspectives of others can greatly enhance communication.
Use Feedback : Feedback, both giving and receiving, is essential for improving communication skills.
Leverage Technology : In today’s digital age, technology offers numerous tools to bridge communication gaps, especially over long distances.

The Role of Technology in Modern Communication

Technology has revolutionized communication. The internet, social media, and smartphones have made it easier and faster to connect with others, regardless of distance. However, this comes with challenges like information overload and the loss of personal touch in conversations.

Instant Communication: Technology has revolutionized communication by enabling instant messaging, emails, and real-time chat applications, allowing people to connect globally within seconds.
Accessibility: The widespread availability of smartphones and internet connectivity has made communication accessible to a larger population, bridging geographical gaps.
Efficiency: Technology streamlines communication processes, making it more efficient and reducing the time and effort required to convey messages.
Collaboration Tools: Tools like video conferencing, project management software, and collaborative platforms enable effective teamwork and remote work, improving productivity.
Information Sharing: Technology facilitates the rapid sharing of information, breaking news, and knowledge dissemination on a global scale.
Privacy and Security: With the rise in digital communication, concerns about privacy and security have emerged, leading to the development of encryption and cybersecurity measures.
Business and Marketing: Communication technology is pivotal in modern business operations, enabling marketing, customer support, and e-commerce, among other functions.
Education: Technology has transformed education through online learning platforms, making education more accessible and flexible.
Healthcare: Telemedicine and remote monitoring tools have improved healthcare communication, enabling patients to consult with healthcare providers remotely.
Future Trends: Emerging technologies like AI-driven chatbots, virtual reality, and augmented reality are shaping the future of communication by offering novel ways to connect and interact.

In conclusion, communication is an art that requires practice, patience, and understanding. It is a vital tool in bridging the human divide, fostering relationships, and building a cohesive society. By acknowledging its importance, understanding its forms, overcoming barriers, and harnessing technology, we can improve our communication skills, thereby enhancing our personal, educational, and professional lives. As the world continues to evolve, the art of communication will remain a constant necessity, guiding us towards a more connected and understanding society.

Text prompt

Instructive
Professional

Generate an essay on the importance of extracurricular activities for student development

Write an essay discussing the role of technology in modern education.

Essay on Importance of Communication for Students and Children

500+ words essay on importance of communication:.

Communication is one of the important tools that aid us to connect with people. Either you are a student or a working professional, good communication is something that will connect you far ahead. Proper communication can help you to solve a number of issues and resolve problems. This is the reason that one must know how to communicate well. The skills of communication essential to be developed so that you are able to interact with people. And able to share your thoughts and reach out to them. All this needs the correct guidance and self-analysis as well.

Meaning of Communication

The word communication is basically a process of interaction with the people and their environment . Through such type of interactions, two or more individuals influence the ideas, beliefs, and attitudes of each other.

Such interactions happen through the exchange of information through words, gestures, signs, symbols, and expressions. In organizations, communication is an endless process of giving and receiving information and to build social relationships.

Importance of Communication

Communication is not merely essential but the need of the hour. It allows you to get the trust of the people and at the same time carry better opportunities before you. Some important points are as follows –

Help to Build Relationships

No matter either you are studying or working, communication can aid you to build a relationship with the people. If you are studying you communicate with classmates and teachers to build a relationship with them. Likewise in offices and organizations too, you make relationships with the staff, your boss and other people around.

Improve the Working Environment

There are a number of issues which can be handled through the right and effective communication. Even planning needs communication both written as well as verbal. Hence it is essential to be good in them so as to fill in the communication gap.

Foster strong team

Communication helps to build a strong team environment in the office and other places. Any work which requires to be done in a team. It is only possible if the head communicates everything well and in the right direction.

Find the right solutions

Through communication, anyone can find solutions to even serious problems. When we talk, we get ideas from people that aid us to solve the issues. This is where communication comes into play. Powerful communication is the strength of any organization and can help it in many ways.

Earns more respect

If your communication skills are admirable, people will love and give you respect. If there is any problem, you will be the first person to be contacted. Thus it will increase your importance. Hence you can say that communications skills can make a big change to your reputation in society.

Get the huge list of more than 500 Essay Topics and Ideas

Don’t Go Overboard With Your Point

The conversation is about to express your thoughts. And to let the other person know what you feel. It is not mean to prove that your point is correct and the other person is wrong. Don’t Overboard other With Your Point.

Watch Your Words

Before you say something to Watch Your Words. At times, out of anger or anxiousness, we say somethings that we must not say. Whenever you are in a professional meeting or in some formal place, where there is a necessity of communicating about your product or work then it is advised to practice the same beforehand

Communication is the greatest importance. It is important to sharing out one’s thoughts and feelings to live a fuller and happier life. The more we communicate the less we suffer and the better we feel about everything around. However, it is all the more necessary to learn the art of effective communication to put across ones point well.

Customize your course in 30 seconds

Which class are you in.

Travelling Essay
Picnic Essay
Our Country Essay
My Parents Essay
Essay on Favourite Personality
Essay on Memorable Day of My Life
Essay on Knowledge is Power
Essay on Gurpurab
Essay on My Favourite Season
Essay on Types of Sports

Download the App

Protect your data

This site uses cookies and related technologies for site operation, and analytics as described in our Privacy Policy . You may choose to consent to our use of these technologies, reject non-essential technologies, or further manage your preferences.

Career Advice
Written Communication Guide:...

Written Communication Guide: Types, Examples, and Tips

9 min read · Updated on August 16, 2023

The power of words inspires change, evokes emotions, and fosters connections

We live in a world where the words you write hold the key to unlocking new opportunities. It doesn't matter if you're writing formal business correspondence or a personal letter to your best friend, writing has the power to take readers on a profound journey through your thoughts.

The types of written communication are as diverse as the purposes they serve and can allow you to excel at work, engage academically, and be more expressive and eloquent. This written communication guide will lead you down a path to discover different types of written communication and will provide examples and tips to ensure that you write exactly what you mean.

Definition of written communication

At its core, written communication is the art of transmitting messages, thoughts, and ideas through the written word. It serves as a bridge that connects individuals across time and space, allowing for the seamless exchange of information, emotions, and knowledge. Whether etched onto parchment centuries ago or typed onto a digital screen today, written communication has withstood the test of time as a powerful means of expression.

In a fast-paced world where information travels at the speed of light, written communication holds its ground as a tangible record of human interaction. Unlike its oral counterpart , written communication transcends temporal boundaries, leaving an indelible mark that can be revisited and analyzed. It's this permanence that lends written communication a significant place in personal correspondence, professional documentation, and academic discourse.

In personal realms, heartfelt letters and carefully crafted emails capture emotions and sentiments that words spoken aloud might fail to convey

Within professional settings, written communication takes the form of reports, proposals, and emails, each meticulously composed to ensure clarity and precision

Academia finds its treasure trove in research papers, essays, and presentations, where written communication serves as the cornerstone of knowledge dissemination

Yet, amidst this sophistication lies a distinction: written communication lacks the immediate feedback and nuances present in oral discourse. This difference demands attention to detail and precise articulation, to ensure the intended message is accurately received. The immediate feedback present in oral communication allows you to instantly adjust your rhetoric, but that opportunity isn't always present in written communication.

Types of written communication

We've briefly explored the concept that written communication can be found in personal, professional, and academic settings. But its reach extends far beyond those three realms. Each type of written communication wields a unique power, catering to different purposes and audiences. Understanding the four types of written communication – formal, informal, academic, and creative – will empower you to communicate effectively across a wide spectrum of contexts.

1. Formal communication

In the corporate arena, formal written communication is the backbone of professional interactions. This type of writing demands precision, clarity, and adherence to established norms. Written communication in the workplace encompasses emails, memos, reports, and official documents. These documents serve as a lasting record of decisions, proposals, and agreements, emphasizing the need for accuracy and professionalism. Examples of formal written communication include:

Formal business emails: These messages are structured, concise, and adhere to a specific etiquette. For instance, sending a well-constructed email to a prospective client introducing your company's services demonstrates effective formal communication. The tone should remain respectful and informative, reflecting the sender's professionalism.

Office memos: Memos serve as succinct internal communication tools within organizations. These documents address specific topics, provide instructions, or announce updates. An example of formal communication through a memo is when a department head distributes a memo outlining the upcoming changes to company policies.

Business reports: Reports are comprehensive documents that analyze data, present findings, and offer recommendations. A formal business report might involve an in-depth analysis of market trends, financial performance, or project outcomes. Such reports are meticulously structured, featuring headings, subheadings, and references. A quarterly financial report submitted to company stakeholders is an example of formal written communication in the form of a report. The language employed is precise and backed by evidence, maintaining an authoritative tone.

2. Informal communication

Stepping away from corporate rigidity, informal written communication captures the casual essence of everyday life. Informal communication embraces text messages, social media posts, and personal letters. It encourages self-expression and authenticity, enabling individuals to communicate in a more relaxed and relatable manner. Balancing the informal tone while maintaining appropriate communication standards is essential in this type of communication. Some examples of informal communication are:

Text messages: Text messages are characterized by their casual tone, use of abbreviations, and emojis. The language used is relaxed and often mirrors spoken language, fostering a sense of familiarity and ease.

Social media posts: From Facebook statuses to Twitter updates and Instagram captions, these informal writing opportunities allow you to express yourself freely. The language is personal, engaging, and may include humor or personal anecdotes that boost your personal brand .

Personal letters: Although originally rather formal, personal letters have transitioned into the realm of informality. Letters written to friends or family members often showcase a mix of personal anecdotes, emotions, and everyday language. The language is warm, reflective of personal connections, and might include elements of nostalgia or shared experiences.

3. Academic writing

Within educational institutions, academic writing reigns as the conduit of knowledge dissemination. This type of writing includes essays, research papers, and presentations. Academic writing upholds a formal tone, requiring proper citation and adherence to established formats. The objective is to convey complex concepts coherently and objectively, fostering critical thinking and intellectual growth. Here are a few examples of academic writing:

Essays: Essays are fundamental forms of academic writing that require students to analyze and present arguments on specific topics. The essay is structured with an introduction, body paragraphs, and a conclusion, all aimed at conveying a well-organized argument supported by evidence.

Research papers: Research papers dive deeper into specific subjects, often requiring extensive investigation and citation of sources. They should be organized with specific sections such as an introduction, literature review, methodology, findings, and conclusion. This type of academic writing focuses on presenting original insights backed by thorough research.

Presentations: While presentations involve spoken communication, their accompanying slides often feature written content. Academic presentations might include a slide deck explaining the findings of a research study. Each slide contains concise written points that support the speaker's verbal explanations. Effective academic presentation writing ensures clarity and conciseness, to aid the audience's understanding.

4. Creative writing

Creative writing introduces a touch of artistry to written communication. Poetry, short stories, and blog posts exemplify this style. Creative writing explores the depths of human imagination, invoking emotions and vivid imagery. This type of writing encourages personal flair, allowing individuals to experiment with language, style, and narrative structure. While the examples of creative writing are vast, we'd like to share a few examples with you.

Poetry: Poetry is an artistic form of written communication that emphasizes rhythm, imagery, and emotions. In such works, words are carefully chosen to evoke feelings and paint vivid mental pictures, allowing readers to experience a heightened emotional connection.

Short stories: Short stories are concise narratives that capture a moment, an emotion, or a complete tale in a limited space. An example of creative writing as a short story could be a suspenseful narrative that unfolds over a few pages, engaging readers with its characters, plot twists, and resolution. Creative short stories often explore themes of human nature and provide a glimpse into unique worlds or experiences.

Novels: Novels stand as an epitome of creative writing, offering a more extensive canvas for storytelling. Novels delve deep into emotions, relationships, and the complexities of human existence, allowing readers to immerse themselves in fictional realms with remarkable depth.

Tips for improving your written communication skills

Believe it or not, writing is one of those skills that many people struggle with. The question of whether writing is a skill or a talent has long sparked debates among linguists, educators, and writers themselves. Whether effective written communication is something that you're naturally good at or something that you struggle with, everyone can benefit from some tips on being a better writer.

Clarity: Clarity is arguably the cornerstone of good writing. It ensures your message is understood by eliminating ambiguity, confusion, and misinterpretation. Prioritize simplicity over complexity, using clear and concise sentences to deliver your message effectively. Avoid unnecessary jargon and convoluted phrases, aiming to convey ideas in a straightforward manner.

Understand your audience: It's critical to consider who will be reading what you write. Think about their knowledge, interests, and expectations when crafting your message. Adjust your tone, style, and choice of words to resonate with your intended readers. This ensures that your message is relatable and engaging, enhancing its impact.

Grammar and spelling: If there's one thing that will turn people off your writing, it's improper grammar and bad spelling. Maintaining proper grammar and spelling reflects professionalism and attention to detail. Proofread your work meticulously or use online tools to catch errors.

Practice and learn: Even if you're an expert writer, writing is a skill that evolves. Stephen King – the “king of writing” – asserts that every writer should read . Regular reading exposes you to diverse writing styles and perspectives that expand your knowledge of presenting the written word.

Embrace the power of words

Through clear communication, tailored messages, and continuous practice, you can harness the art of written expression to connect, inspire, and leave a lasting impact. The power of words is always within your grasp.

Your resume is another place that requires exceptional writing skills. Let our team of expert resume writers unlock the door to your professional success by showcasing your exceptional writing skills on the most important career marketing tool you have. Send your resume for a free review today !

Career Advice Newsletter

Our experts gather the best career & resume tips weekly. Delivered weekly, always free.

Thanks! Career advice is on its way.

Share this article:

Let's stay in touch.

Subscribe today to get job tips and career advice that will come in handy.

Your information is secure. Please read our privacy policy for more information.

INNOVATION FESTIVAL
Capital One

07-15-2024 SMALL TO FAST

Why tailoring strategic communication is key to startup success

This VC learned some key lessons in messaging after giving presentations to four different groups—including a sixth grade class and a team at Amazon Web Services.

[Source Illustration: Pixabay ]

BY Adi Gozes 4 minute read

I recently gave presentations about venture capital to four different audiences—my child’s 6th-grade class, university students, my father’s pension club, and a team at Amazon Web Services (AWS). Each experience was a lesson in empathy and adaptation, teaching me invaluable lessons about tailoring strategic communications effectively to your audience. Lessons that can be aptly applied to founders pursuing startup success as they navigate a slew of stakeholders—from investors to customers to employees and beyond.

From Playgrounds to Pensions

My journey began in an unexpected arena: my child’s 6th-grade classroom. Invited to discuss innovation, I saw eyes wide with curiosity as they witnessed the potential of Generative AI. Explaining how venture capitalists evaluate potential in startups, I simplified complex ideas into stories of dreamers who build from scratch. Their eager questions reminded me that at the heart of effective communication is the ability to inspire.

My next audience was a stark contrast: a lecture hall filled with computer-science students. Here, the future shapers of technology were more interested in jobs. I delved into the specifics of VC operations and the paths one could take toward a career in venture capital.

At my father’s pension club, the atmosphere was different yet again. The group sought a broader understanding of the startup ecosystem in Israel, particularly about the current risks in investment. My presentation was less about the how and more about the why, highlighting the impact of venture capital on national and global scales.

The final group was the most challenging: professionals at AWS. This audience, already well-versed in startup dynamics, wanted insights into portfolio management and investment strategies. My approach was direct, and I was more comfortable using industry jargon, tailored to resonate with their daily interactions and challenges.

Through these various experiences, I gained valuable insights into something entrepreneurs do for me, sometimes well and sometimes less so: adapting messaging. Whether speaking to investors, customers, or your team, the core principles remain the same: Understand your audience, empathize with their needs, and craft your message accordingly.

Strategic communication and startup success

Despite the diversity of the audiences, some messaging elements are universally effective. Everyone appreciates a bold vision, clarity, and the personal touch in communication. Yet, the balance of these elements must be finely adjusted based on the listener. For instance, while airline customers might prioritize affordability, investors are more interested in profitability strategies.

When speaking to investors, they first need to grasp the problem your startup aims to solve, the market need, and your go-to market strategy.

Investors want to see that entrepreneurs have the will, character, and strategy for success. To bolster trust, founders should share past hardships and show how they were able to overcome these challenges. Once investors have been won over, they ultimately have one desire: return on investment. This requires subsequent communications to be confident and transparent—if company KPIs are below expectations, be honest with investors, but follow up with the plan for meeting expectations the next time.

The key to effective communication with potential customers is in catering to their specific needs. This can be especially hard for startups with a first-time product, as potential customers want to see proof of the solution. After all, most of us will check reviews or ask friends for recommendations before booking a hotel or downloading an app. Without prior use cases or reviews to leverage, a startup’s best sales tool (aside from the product itself) is the right messaging.

Founders must explain not only how their product is different from competing solutions, but why these differences make it a better fit. They must also sell customers the vision of their brand, which goes beyond mere solutions and taps into an emotional affinity that will ultimately yield customer retention.

Beyond salary and benefits, employees want fulfillment and pride in their work. If your company’s mission has a beneficial impact on society, share this narrative and any supporting data to bring this point home. For companies that aren’t “changing the world” and don’t have the prestige of a Fortune 500 company, founders will need to work even harder to craft a compelling narrative that keeps employees excited about their work. For instance, when a company is struggling, employees will likely have fears of being let go. Rather than fill them with job anxiety, founders must be able to instill a sense of dedication and camaraderie in the team that compels them to work through good times and bad.

Messaging Makes the Company

Effective communication is vital for the success of any startup. By understanding and addressing the specific needs of each stakeholder, founders can enhance their company’s appeal and increase the likelihood of success.

To communicate effectively, preparation is essential. This means gathering data, understanding KPIs, and rehearsing talking points to ensure your message is consistent and trustworthy. However, good communication isn’t just sticking to a script. You need to be attentive and adapt your messages based on the dynamics of the conversation. Furthermore, communication isn’t just verbal, it’s also how you say what you are saying. If you say your company is robust but your body language is meek, the audience won’t believe you.

Most importantly, the essence of powerful messaging lies in empathy—asking, “What’s in it for them?” This mindset makes it much easier to authentically convey a message to an audience.

Apply to the Most Innovative Companies Awards and be recognized as an organization driving the world forward through innovation. Don’t miss the super-early rate deadline on Friday, July 26!

ABOUT THE AUTHOR

Adi Gozes is a partner at Entrée Capital . More

Explore Topics

advice for founders
startup success
strategic communication
Tech The FTC is cracking down on surveillance pricing. Experts are still divided on whether it’s really so bad
Tech This startup is building the country’s most powerful quantum computer on Chicago’s South Side
Tech Meta’s oversight board spotlights the social network’s problem with explicit AI deepfakes
News Big changes at Southwest Airlines include assigned seats, premium legroom, and red-eye flights
News Nvidia stock price falls in a not-so-magnificent week for AI-forward tech giants
News De-influencing effectively sways 69% of U.S. social media users
Design Kamala Harris’s powerful first campaign ad pits freedom against chaos
Design With assigned seats and premium upgrades, is Southwest Airlines about to lose what makes it Southwest?
Design A closer look at the Middletown, Ohio, featured in J.D. Vance’s ‘Hillbilly Elegy’
Work Life Being a U.S. Olympic athlete is not the windfall you think it is
Work Life Conservatives are blaming DEI for everything: a (semi) comprehensive list
Work Life How to balance your priorities at work

You're reading a free article with opinions that may differ from The Motley Fool's Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Is AT&T or Verizon Communications the Better High-Yield Dividend Stock?

AT&T offers a 6.1% dividend yield with a 59.7% payout ratio.
Verizon provides a higher 6.84% dividend yield but with a 100% payout ratio.
Both companies are focusing on 5G and fiber expansion for future growth.
Motley Fool Issues Rare “All In” Buy Alert

AT&T and Verizon offer attractive dividend yields, but their financial health and growth prospects differ, presenting investors with a choice between AT&T's lower payout ratio and Verizon's stronger revenue growth.

AT&T ( T 1.98% ) and Verizon Communications ( VZ 1.69% ) are two telecom giants favored by many income investors for their exceptionally high yields. These companies have been transforming their businesses, focusing on 5G wireless technology and fiber broadband expansion.

Which of these high-yield dividend stocks is the better buy following their most recent earnings reports? Let's dive into their financials and core value proposition to find out.

A yellow caution sign that reads high yield, low risk.

Image source: Getty Images.

Market position and financial performance

Both AT&T and Verizon are investing heavily in 5G technology and expanding their fiber networks to capture market share in the lucrative broadband segment.

AT&T has made strides in its fiber business, adding 239,000 fiber net additions in the second quarter of 2024. Verizon reported strong growth in its fixed wireless business, with 378,000 net additions in the same period.

AT&T reported 2024 second-quarter revenue of $29.8 billion, with wireless service revenue growing 3.4% year over year. The company's adjusted earnings per share (EPS) was $0.57, and it generated $4.6 billion in free cash flow.

Verizon posted total revenue of $32.8 billion in Q2 of 2024, a 0.6% increase year over year. Its wireless service revenue grew 3.5%, slightly outpacing AT&T. Verizon's adjusted EPS was $1.15, and it generated $8.5 billion in free cash flow for the first half of 2024.

Stock and dividend comparison

AT&T's stock has outperformed Verizon's year to date, with AT&T up 8.52% compared to Verizon's more modest 3.2% gain. Both stocks have underperformed the benchmark S&P 500 this year, which isn't surprising, given their core appeal as income stocks.

On the valuation side, AT&T's stock is cheaper based on its price-to-earnings (P/E) ratio of 9.8, compared to Verizon's 14.6. Compared to the S&P 500's hefty 27.4 P/E ratio, though, both telecom stocks scan as a bargain.

AT&T currently offers a dividend yield of 6.1% with a payout ratio of 59.7%. Verizon's shares pay a modestly higher yield of 6.84% but with a 100% payout ratio, which could limit future dividend growth.

Near-term outlook: 5G and fiber expansion

Both companies are banking on 5G and fiber expansion to drive future growth. AT&T aims to pass 30 million-plus consumer and business locations with fiber by the end of 2025.

Verizon is focusing on its "network-as-a-service" strategy, leveraging its 5G network to expand into new business areas and increase average revenue per account.

Wall Street is forecasting low-single-digit top-line growth for both companies over the course of 2024 and 2025, reflecting the intense competition in the telecom industry as a whole.

Key takeaways

While both AT&T and Verizon offer compelling dividend yields for income-focused investors, AT&T appears to have a slight edge. Its lower payout ratio provides a greater margin of safety for the dividend and room for growth. AT&T's lower valuation also suggests more upside potential over the long term.

The choice between these two telecom giants will ultimately depend on your specific income needs and risk tolerance. However, AT&T's combination of a solid yield, lower payout ratio, and better recent stock performance makes it a potentially more attractive option for many dividend-focused investors.

George Budwell has positions in AT&T. The Motley Fool recommends Verizon Communications. The Motley Fool has a disclosure policy .

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.

JA 日本語
中文(简体)
UPM Raumacell
Upm.uy (ES)
UPM Biofuels

UPM Raflatac

Print Inform
Global Notes
Graphics Solutions
UPM Specialty Papers
UPM Communication Papers

UPM Plywood

WISA Plywood

UPM Biocomposites

UPM Profi deck planner
UPM Biochemicals
UPM Biomedicals
Biomedicals shop
UPM Metsä (FI)
UPM Bonvesta
UPM Yhteismetsä (FI)
UPM Forest Life

UPM Real estates

UPM kiinteistot (FI)

Biofore sites

Responsible fibre
Biofore concept car

Other sites

Verla - The world heritage site
Careers in Poland
UPM Logistics
For media ›

UPM Raflatac accelerates its growth in Graphics by acquiring Grafityp

UPM Raflatac has acquired Grafityp, a Belgian-based company to further accelerate its growth in graphics solutions. Merging UPM Raflatac’s existing Graphics business with Grafityp will strengthen UPM Raflatac’s overall competitive positioning in this attractive product segment, expand its portfolio and give access to high-value new technologies. Both parties have agreed not to disclose the purchase price or other transaction details.

Grafityp is a well-established company with more than 50 years of history and a pioneer in developing and manufacturing self-adhesive graphics solutions. Today it is known for its strong brands and product portfolio consisting of colour films, print films for large format colour printing, laminates and wrapping films for various end-uses. The company has approximately 100 employees and has a manufacturing site in Houthalen, Belgium and a distribution centre in the UK.

Grafityp’s manufacturing site in Houthalen, Belgium.

“We are committed to become a full product and service provider in graphics solutions. Merging Grafityp with UPM Graphics business accelerates our growth. Grafityp is a leading, innovative Graphics company with lot of know-how. We look forward to growing together and offering an even stronger product portfolio to our current and new customers,” says Timo Kekk i, Senior Vice President, UPM Raflatac Films and Specials.

“This acquisition presents significant opportunities to accelerate growth and enhance business value through the expansion of our customer base, production facilities and innovative product offering. The UPM Group shares our commitment to human values and sustainability. The complementary nature of our two organizations is truly remarkable, and we anticipate considerable synergies arising from this partnership. This agreement accelerates our ambitious growth plans. We eagerly anticipate the promising future this collaboration will bring,” says Herman Bosman , Owner of Grafityp.

UPM Graphics is a new strategic self-adhesive business unit within UPM Raflatac. The business was established after acquiring AMC AG and its graphics business in 2022. UPM Raflatac’s strategy is to grow its graphics business through organic and possibly inorganic measures to give it a significant weight in the company’s product portfolio. Typical graphics applications can be found e.g. in indoor and outdoor advertising, signage and vehicle wrapping.

For further information please contact:

Timo Kekki, Senior Vice President, Films and Specials SBU¸ UPM Raflatac

Media contacts coordinated by UPM Media Relations, tel. +358 40 588 3284, [email protected]

Juuli Räsänen, Director, Graphics Business Unit, Films and Specials SBU, UPM Raflatac

Herman Bosman, Chairman of the Board, Grafityp, tel. +32 11 600 851

Patrick Nijs, CEO, Grafityp, tel. +32 11 600 851

Photographs for media: https://materialhub.upm.com/l/WzQbVc9hbfpC

UPM, Media Relations

Mon-Fri 9:00-16:00 EEST

tel. +358 40 588 3284

[email protected]

UPM Raflatac offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 12 factories and deliver our innovative and sustainable products through our global network of distribution terminals. We are one of UPM’s growth businesses and employ around 3,100 people. Our sales reached almost EUR 1.5 billion (USD 1.6 billion) in 2023. Find out how we are labeling a smarter future beyond fossils at www.upmraflatac.com .

Follow UPM Raflatac on LinkedIn | Facebook | YouTube | Instagram

UPM We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Fibres, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility, we are committed to the UN Business Ambition for 1.5°C and the science-based targets to mitigate climate change. We employ 16,600 people worldwide and our annual sales are approximately EUR 10.5 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore – Beyond fossils. www.upm.com

We have been developing films and laminates for more than 50 years with brands that stick. Family Bosman has been running Grafityp since the establishment and is still actively today. Our speciality is developing, producing and selling self-adhesive foils and films for various end uses. Our strategy is based on customer intimacy and operational excellence. We want to be leading in sustainability based on the three Ps – people, planet and profit and we are very proud on solutions we provide there related. Our goal is to reduce CO 2 emissions by 40% by 2030. Find out more www.grafityp.com

#grafityp #grafitypselfadhesivefilms #letssticktogether #grafitypmakesyoustick

We use cookies on this website to ensure the best user experience and target personalised content and relevant advertising. Some cookies are necessary to provide you with a trustworthy service and cannot be declined. Choose the best option for you.

For more information, please see our Privacy Policy .

Your selection

You control your data. We and our business partners use cookies to collect information about you for various purposes:

You may withdraw your consent at any time by clicking the Cookie settings in the footer of each page.

Responsibility
News & Stories
For suppliers
E-invoicing
Certificate finder
Safety Induction
Where we operate
UPM Code of Conduct
News & Stories
All releases

UPM Switchboard +358 (0) 204 15 111

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Services apply.

[email protected]
Responsibility contacts
Media contacts
Investors contacts
Contacts for businesses
Subscribe to our news releases
Give us feedback
Legal Notice
Privacy Policy
[苏ICP备17042973号-2]

The state of AI in early 2024: Gen AI adoption spikes and starts to generate value

If 2023 was the year the world discovered generative AI (gen AI) , 2024 is the year organizations truly began using—and deriving business value from—this new technology. In the latest McKinsey Global Survey on AI, 65 percent of respondents report that their organizations are regularly using gen AI, nearly double the percentage from our previous survey just ten months ago. Respondents’ expectations for gen AI’s impact remain as high as they were last year , with three-quarters predicting that gen AI will lead to significant or disruptive change in their industries in the years ahead.

About the authors

This article is a collaborative effort by Alex Singla , Alexander Sukharevsky , Lareina Yee , and Michael Chui , with Bryce Hall , representing views from QuantumBlack, AI by McKinsey, and McKinsey Digital.

Organizations are already seeing material benefits from gen AI use, reporting both cost decreases and revenue jumps in the business units deploying the technology. The survey also provides insights into the kinds of risks presented by gen AI—most notably, inaccuracy—as well as the emerging practices of top performers to mitigate those challenges and capture value.

AI adoption surges

Interest in generative AI has also brightened the spotlight on a broader set of AI capabilities. For the past six years, AI adoption by respondents’ organizations has hovered at about 50 percent. This year, the survey finds that adoption has jumped to 72 percent (Exhibit 1). And the interest is truly global in scope. Our 2023 survey found that AI adoption did not reach 66 percent in any region; however, this year more than two-thirds of respondents in nearly every region say their organizations are using AI. 1 Organizations based in Central and South America are the exception, with 58 percent of respondents working for organizations based in Central and South America reporting AI adoption. Looking by industry, the biggest increase in adoption can be found in professional services. 2 Includes respondents working for organizations focused on human resources, legal services, management consulting, market research, R&D, tax preparation, and training.

Also, responses suggest that companies are now using AI in more parts of the business. Half of respondents say their organizations have adopted AI in two or more business functions, up from less than a third of respondents in 2023 (Exhibit 2).

Photo of McKinsey Partners, Lareina Yee and Roger Roberts

Future frontiers: Navigating the next wave of tech innovations

Join Lareina Yee and Roger Roberts on Tuesday, July 30, at 12:30 p.m. EDT/6:30 p.m. CET as they discuss the future of these technological trends, the factors that will fuel their growth, and strategies for investing in them through 2024 and beyond.

Gen AI adoption is most common in the functions where it can create the most value

Most respondents now report that their organizations—and they as individuals—are using gen AI. Sixty-five percent of respondents say their organizations are regularly using gen AI in at least one business function, up from one-third last year. The average organization using gen AI is doing so in two functions, most often in marketing and sales and in product and service development—two functions in which previous research determined that gen AI adoption could generate the most value 3 “ The economic potential of generative AI: The next productivity frontier ,” McKinsey, June 14, 2023. —as well as in IT (Exhibit 3). The biggest increase from 2023 is found in marketing and sales, where reported adoption has more than doubled. Yet across functions, only two use cases, both within marketing and sales, are reported by 15 percent or more of respondents.

Gen AI also is weaving its way into respondents’ personal lives. Compared with 2023, respondents are much more likely to be using gen AI at work and even more likely to be using gen AI both at work and in their personal lives (Exhibit 4). The survey finds upticks in gen AI use across all regions, with the largest increases in Asia–Pacific and Greater China. Respondents at the highest seniority levels, meanwhile, show larger jumps in the use of gen Al tools for work and outside of work compared with their midlevel-management peers. Looking at specific industries, respondents working in energy and materials and in professional services report the largest increase in gen AI use.

Investments in gen AI and analytical AI are beginning to create value

The latest survey also shows how different industries are budgeting for gen AI. Responses suggest that, in many industries, organizations are about equally as likely to be investing more than 5 percent of their digital budgets in gen AI as they are in nongenerative, analytical-AI solutions (Exhibit 5). Yet in most industries, larger shares of respondents report that their organizations spend more than 20 percent on analytical AI than on gen AI. Looking ahead, most respondents—67 percent—expect their organizations to invest more in AI over the next three years.

Where are those investments paying off? For the first time, our latest survey explored the value created by gen AI use by business function. The function in which the largest share of respondents report seeing cost decreases is human resources. Respondents most commonly report meaningful revenue increases (of more than 5 percent) in supply chain and inventory management (Exhibit 6). For analytical AI, respondents most often report seeing cost benefits in service operations—in line with what we found last year —as well as meaningful revenue increases from AI use in marketing and sales.

Inaccuracy: The most recognized and experienced risk of gen AI use

As businesses begin to see the benefits of gen AI, they’re also recognizing the diverse risks associated with the technology. These can range from data management risks such as data privacy, bias, or intellectual property (IP) infringement to model management risks, which tend to focus on inaccurate output or lack of explainability. A third big risk category is security and incorrect use.

Respondents to the latest survey are more likely than they were last year to say their organizations consider inaccuracy and IP infringement to be relevant to their use of gen AI, and about half continue to view cybersecurity as a risk (Exhibit 7).

Conversely, respondents are less likely than they were last year to say their organizations consider workforce and labor displacement to be relevant risks and are not increasing efforts to mitigate them.

In fact, inaccuracy— which can affect use cases across the gen AI value chain , ranging from customer journeys and summarization to coding and creative content—is the only risk that respondents are significantly more likely than last year to say their organizations are actively working to mitigate.

Some organizations have already experienced negative consequences from the use of gen AI, with 44 percent of respondents saying their organizations have experienced at least one consequence (Exhibit 8). Respondents most often report inaccuracy as a risk that has affected their organizations, followed by cybersecurity and explainability.

Our previous research has found that there are several elements of governance that can help in scaling gen AI use responsibly, yet few respondents report having these risk-related practices in place. 4 “ Implementing generative AI with speed and safety ,” McKinsey Quarterly , March 13, 2024. For example, just 18 percent say their organizations have an enterprise-wide council or board with the authority to make decisions involving responsible AI governance, and only one-third say gen AI risk awareness and risk mitigation controls are required skill sets for technical talent.

Bringing gen AI capabilities to bear

The latest survey also sought to understand how, and how quickly, organizations are deploying these new gen AI tools. We have found three archetypes for implementing gen AI solutions : takers use off-the-shelf, publicly available solutions; shapers customize those tools with proprietary data and systems; and makers develop their own foundation models from scratch. 5 “ Technology’s generational moment with generative AI: A CIO and CTO guide ,” McKinsey, July 11, 2023. Across most industries, the survey results suggest that organizations are finding off-the-shelf offerings applicable to their business needs—though many are pursuing opportunities to customize models or even develop their own (Exhibit 9). About half of reported gen AI uses within respondents’ business functions are utilizing off-the-shelf, publicly available models or tools, with little or no customization. Respondents in energy and materials, technology, and media and telecommunications are more likely to report significant customization or tuning of publicly available models or developing their own proprietary models to address specific business needs.

Respondents most often report that their organizations required one to four months from the start of a project to put gen AI into production, though the time it takes varies by business function (Exhibit 10). It also depends upon the approach for acquiring those capabilities. Not surprisingly, reported uses of highly customized or proprietary models are 1.5 times more likely than off-the-shelf, publicly available models to take five months or more to implement.

Gen AI high performers are excelling despite facing challenges

Gen AI is a new technology, and organizations are still early in the journey of pursuing its opportunities and scaling it across functions. So it’s little surprise that only a small subset of respondents (46 out of 876) report that a meaningful share of their organizations’ EBIT can be attributed to their deployment of gen AI. Still, these gen AI leaders are worth examining closely. These, after all, are the early movers, who already attribute more than 10 percent of their organizations’ EBIT to their use of gen AI. Forty-two percent of these high performers say more than 20 percent of their EBIT is attributable to their use of nongenerative, analytical AI, and they span industries and regions—though most are at organizations with less than $1 billion in annual revenue. The AI-related practices at these organizations can offer guidance to those looking to create value from gen AI adoption at their own organizations.

To start, gen AI high performers are using gen AI in more business functions—an average of three functions, while others average two. They, like other organizations, are most likely to use gen AI in marketing and sales and product or service development, but they’re much more likely than others to use gen AI solutions in risk, legal, and compliance; in strategy and corporate finance; and in supply chain and inventory management. They’re more than three times as likely as others to be using gen AI in activities ranging from processing of accounting documents and risk assessment to R&D testing and pricing and promotions. While, overall, about half of reported gen AI applications within business functions are utilizing publicly available models or tools, gen AI high performers are less likely to use those off-the-shelf options than to either implement significantly customized versions of those tools or to develop their own proprietary foundation models.

What else are these high performers doing differently? For one thing, they are paying more attention to gen-AI-related risks. Perhaps because they are further along on their journeys, they are more likely than others to say their organizations have experienced every negative consequence from gen AI we asked about, from cybersecurity and personal privacy to explainability and IP infringement. Given that, they are more likely than others to report that their organizations consider those risks, as well as regulatory compliance, environmental impacts, and political stability, to be relevant to their gen AI use, and they say they take steps to mitigate more risks than others do.

Gen AI high performers are also much more likely to say their organizations follow a set of risk-related best practices (Exhibit 11). For example, they are nearly twice as likely as others to involve the legal function and embed risk reviews early on in the development of gen AI solutions—that is, to “ shift left .” They’re also much more likely than others to employ a wide range of other best practices, from strategy-related practices to those related to scaling.

In addition to experiencing the risks of gen AI adoption, high performers have encountered other challenges that can serve as warnings to others (Exhibit 12). Seventy percent say they have experienced difficulties with data, including defining processes for data governance, developing the ability to quickly integrate data into AI models, and an insufficient amount of training data, highlighting the essential role that data play in capturing value. High performers are also more likely than others to report experiencing challenges with their operating models, such as implementing agile ways of working and effective sprint performance management.

About the research

The online survey was in the field from February 22 to March 5, 2024, and garnered responses from 1,363 participants representing the full range of regions, industries, company sizes, functional specialties, and tenures. Of those respondents, 981 said their organizations had adopted AI in at least one business function, and 878 said their organizations were regularly using gen AI in at least one function. To adjust for differences in response rates, the data are weighted by the contribution of each respondent’s nation to global GDP.

Alex Singla and Alexander Sukharevsky are global coleaders of QuantumBlack, AI by McKinsey, and senior partners in McKinsey’s Chicago and London offices, respectively; Lareina Yee is a senior partner in the Bay Area office, where Michael Chui , a McKinsey Global Institute partner, is a partner; and Bryce Hall is an associate partner in the Washington, DC, office.

They wish to thank Kaitlin Noe, Larry Kanter, Mallika Jhamb, and Shinjini Srivastava for their contributions to this work.

This article was edited by Heather Hanselman, a senior editor in McKinsey’s Atlanta office.

Explore a career with us

Moving past gen AI’s honeymoon phase: Seven hard truths for CIOs to get from pilot to scale

A thumb and an index finger form a circular void, resembling the shape of a light bulb but without the glass component. Inside this empty space, a bright filament and the gleaming metal base of the light bulb are visible.

A generative AI reset: Rewiring to turn potential into value in 2024

High-tech bees buzz with purpose, meticulously arranging digital hexagonal cylinders into a precisely stacked formation.

Implementing generative AI with speed and safety

We've detected unusual activity from your computer network

To continue, please click the box below to let us know you're not a robot.

Why did this happen?

Please make sure your browser supports JavaScript and cookies and that you are not blocking them from loading. For more information you can review our Terms of Service and Cookie Policy .

For inquiries related to this message please contact our support team and provide the reference ID below.

IMAGES

📗 Communication: A Path to Self-Development and Growth
Importances of Effective Communication Essay Example
Effective communication skills essay
Essay On Communication Skills
Effective Communication Theme Essay Example
Importance of Communication Personal Essay Example

VIDEO

Communication, growth, trust, Knowledge, wisdom between persons is 🔑
Episode 23 Final YouTube
Population Growth Essay in English || Essay on Population Growth in English
comparison between the ways we communicate
Essay on Population 📚📄 || jansankhya per nibandh #viral #video #vibhutheknowledgeguru
Want to Stop The Overwhelm in One Simple Trick?

COMMENTS

Effective Communication: The Key to Building Strong Connections: [Essay
Effective communication contributes to personal growth by enhancing self-awareness, empathy, and interpersonal skills. It allows individuals to learn from others, adapt to different situations, and build resilience. ... Speeding Speech: The Impact of Fast Talking on Communication Essay. Communication is an essential aspect of human interaction ...
Essay on Effective Communication Skills For Professional Growth
500 Words Essay on Effective Communication Skills For Professional Growth The Importance of Communication Skills. Communication is like a bridge that connects people. It is the way we share our thoughts, ideas, and feelings with others. In a professional environment, good communication skills are not just useful, but necessary.
Why Communication Matters
In communication, we develop, create, maintain, and alter our relationships. We communicate to work our way through family changes and challenges in verbal and non-verbal ways. I remember seeing a ...
8 Ways You Can Improve Your Communication Skills
If you are aware of others' body language, you may be able to adjust your communication tactics appropriately. At the same time, leaders must also be able to control their own nonverbal communications. Your nonverbal cues must, at all times, support your message. At best, conflicting verbal and nonverbal communication can cause confusion.
Personal Communication Skills and Their Development Essay
These skills include verbal communication, listening skills, problem-solving skills, and negotiation skills. These skills are instrumental in successful formal or informal communication since they determine the results of response to written or verbal communication. I come to learn that paragraph and sentence structures should not have non ...
Power of Effective Communication
Keane (July 2007) has suggested that effective communication is the skill of stating ideas, thoughts, instructions, or reports, in an unambiguous manner and with clarity so that the audience understands the intended meaning. Effective Communication is the process where information and ideas are relayed and received.
Communication in the Real World
The Communication in the Real World text is an effective textbook for students in two-year programs and introductory communication courses at four-year institutions. Too often, texts try to accomplish too much in one course. This textbook allows for a greater understanding and growth in the discipline of communication studies.
How Great Leaders Communicate
Summary. Transformational leaders are exceptional communicators. In this piece, the author outlines four communication strategies to help motivate and inspire your team: 1) Use short words to talk ...
Essay on Effective Communication Skills are Catalyst for Professional
The ability to convey ideas, express thoughts, and connect with others is an invaluable skill set that acts as a catalyst for professional growth. In this essay, we explore the significance of effective communication skills in the workplace and how they contribute to an individual's advancement in their career.
Essays on Effective Communication
Why is Communication Important in The Workplace. 2 pages / 827 words. Effective communication is the lifeblood of any successful workplace. In this comprehensive essay, we will analyze the paramount importance of effective communication in the workplace and how it can benefit individuals and organizations as a whole.
How to Write a Personal Growth Essay
Spot the Silver Linings: After detailing challenges, turn your attention to the lessons you gleaned, the skills you honed, and the positive shifts that occurred. This balance demonstrates resilience and the ability to find optimism during tough times. Cherish Every Step: Each growth moment, big or small, matters.
Essay on Communication in 100, 200 and 300 Words: The Essence of
Essay on Communication in 100 Words. Communication is the cornerstone of human interaction and is crucial to sharing ideas, thoughts and information. By communicating, people foster relationships, which is vital for personal and professional growth. Effective communication facilitates understanding, resolves conflicts, and promotes collaboration.
How to Improve Communication Skills: Practical Strategies ...
Here's how to articulate your message clearly: Be Specific:Instead of vague statements, provide concrete details. For example, rather than saying, 'We should meet sometime next week,' say, 'Let's meet on Tuesday at 3 PM.'. Summarize and Recap:After conveying important information, summarize the key points.
Essay on Importance Of Effective Communication
Conclusion. Talking well is a powerful tool. It helps us learn, make friends, solve problems, and be successful in school and life. Like any other skill, effective communication gets better with practice. So keep sharing your thoughts and listening to others, and you will see how it opens doors to many opportunities.
The Importance of Effective Communication: Some Food for Thought
Styles of communication vary. An excellent article by Mark Murphy distills communication into 4 styles: analytical, intuitive, functional, and personal . Although no style is superior, effective communicators know how to recognize and match their communication style with their audience whether it be their boss, peers, direct reports, or trainees.
The Importance of Effective Communication
Communication Skills: The Keystone of Human Interaction Essay. Communication, in its various forms, is the adhesive that binds human society. ... Interpersonal Communication: A Key Component for Personal and Professional Growth Essay. As a college student, communication skills are essential for success in both academic and social settings ...
The Importance of Communication in Professionalism: [Essay Example
By embracing a growth mindset and investing in personal development, professionals can elevate their communication prowess and propel their careers to new heights. ... The Importance of Perception Checking in Effective Communication Essay. Communication is a complex process that involves the exchange of information, ideas, and emotions between ...
Common Application Essay Option 5 Tips—Personal Growth
For the 2019-20 admissions cycle, the fifth essay option on the Common Application focuses on "personal growth": Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others. We all have all had experiences that bring about growth and maturity, so essay option five will ...
How to Communicate Effectively
There are many levels to communication, the most obvious being verbal through the words we speak. A deeper layer of communication is through body language, and it has been estimated that 95% of ...
Essays About Personal Growth: Top 5 Examples and 8 Prompts
5. Personal Growth for Leaders. Leaders must adapt and address problems efficiently and decisively as they move through a fast-changing landscape. Elaborate on how the pursuit of personal growth helps leaders deliver in their enormous role in organizations, companies, and communities. 6.
634 Communication Essay Topics & Examples
Write multiple communication essay titles at the end of your working process. The process of getting your readers interested should begin from the first words of your work that they see. Choose the one that best reflects your content, demonstrates your subject, and your approach to it to your audience.
Essay on Communication [Edit & Download], Pdf
Personal Development: Improved communication skills can lead to personal growth and better self-expression, boosting confidence and self-esteem. Global Connectivity: In a globalized world, effective communication transcends language barriers and cultural differences, facilitating international collaboration and understanding.
Essay on Importance of Communication for Students and Children
Communication is the greatest importance. It is important to sharing out one's thoughts and feelings to live a fuller and happier life. The more we communicate the less we suffer and the better we feel about everything around. However, it is all the more necessary to learn the art of effective communication to put across ones point well.
Written Communication Guide: Types, Examples, and Tips
The objective is to convey complex concepts coherently and objectively, fostering critical thinking and intellectual growth. Here are a few examples of academic writing: Essays: Essays are fundamental forms of academic writing that require students to analyze and present arguments on specific topics. The essay is structured with an introduction ...
Why tailoring strategic communication is key to startup success
I recently gave presentations about venture capital to four different audiences—my child's 6th-grade class, university students, my father's pension club, and a team at Amazon Web Services ...
Is AT&T or Verizon Communications the Better High ...
Verizon reported strong growth in its fixed wireless business, with 378,000 net additions in the same period. AT&T reported 2024 second-quarter revenue of $29.8 billion, with wireless service ...
UPM Raflatac accelerates its growth in Graphics by acquiring Grafityp
We are one of UPM's growth businesses and employ around 3,100 people. Our sales reached almost EUR 1.5 billion (USD 1.6 billion) in 2023. ... UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility, we are committed to the UN Business Ambition for 1.5°C and the science-based targets to ...
Japan Cuts Growth View for This Year on Weak Consumption
The Japanese government cut its economic growth forecast for the current fiscal year, reflecting weaker-than-expected private consumption. The move gives some food for thought for Prime Minister ...
The state of AI in early 2024: Gen AI adoption spikes and starts to
If 2023 was the year the world discovered generative AI (gen AI), 2024 is the year organizations truly began using—and deriving business value from—this new technology.In the latest McKinsey Global Survey on AI, 65 percent of respondents report that their organizations are regularly using gen AI, nearly double the percentage from our previous survey just ten months ago.
Malaysia's GDP Growth Beats All Estimates as Recovery Holds
Malaysia's economic growth in the second quarter surpassed all estimates on broad-based gains from manufacturing to consumption, suggesting a recovery seen at the beginning of this year is ...

8 Ways You Can Improve Your Communication Skills

Mary Sharp Emerson

1. Be clear and concise

2. Prepare ahead of time

3. Be mindful of nonverbal communication

4. Watch your tone

5. Practice active listening

6. Build your emotional intelligence

7. Develop a workplace communication strategy

8. Create a positive organizational culture

About the Author

Harvard Professional Development Participant Success Stories

Harvard Division of Continuing Education

Communication in the Real World - An Introduction to Communication Studies

Formats Available

Table of Contents

Ancillary Material

Contribute to this Page

How Great Leaders Communicate

Partner Center

Essay on Effective Communication Skills are Catalyst for Professional Growth

Related Posts

How To Write An Argumentative Essay On Political Science?

Creative Essay Writing Techniques: How To Write a Creative Essay

10 Lines on My Mother in English

Cupertino, CA

Middle School

College Admissions

Graduate Admissions

Private Tutoring

Research Programs

Acceptance Rates

National Universities

Public Schools

Liberal Arts

How to Write a Personal Growth Essay

By Eric Eng

How to Write a Personal Growth Essay

What is a personal growth essay?

The Essence of a Personal Growth Essay

Diving into the Aspects of Personal Growth

Reflection as the Backbone of Your Essay

Why is it important?

1. The Universal Appeal of Growth

2. Demonstrating Resilience: The Story Behind Your Growth

3. Depth Beyond Grades

Crafting the Perfect Personal Growth Essay

1. Choose Your Story: The Heartbeat of Your Essay

2. Engage the Reader: Begin with a Bang

3. Deep Reflection: Delve Beyond the Surface

4. Authenticity: Let Your True Self Shine Through

5. Review and Revise: Refine Your Narrative

Common Pitfalls to Avoid

1. The Power of Detail: Avoiding Vagueness

2. Embracing the Full Spectrum: Not Just the Negative

3. More than Just a List: Showcasing Depth

4. The Essence of Reflection: Go Beyond the Surface

Connecting Your Personal Growth Essay to College Admissions

Demonstrating Fit: Aligning Your Journey with Academic Goals

Distinguishing Yourself: The Unique Impact of Your Journey

Highlighting Soft Skills: Unveiling the Hidden Side of You

Why College Admissions Isn’t Perfect

US News Rankings

The Personal Statement: The Holy Grail of College Admissions

The Modern Day 4.0 and 1600 SAT Score Student Is No Longer Impressive

The Competitive Nature of College Admissions for Asian Americans

The College Application

Our Comprehensive Approach

Ivy League Schools

How Early Should You Prepare for College?

Featured in US News & World Report Best Colleges Publication

Congratulations to AdmissionSight Students and their Acceptances!

College Rejection

College Rankings

College Consultants Could Make A Difference

College Admissions Scandal and Higher Education

Northwestern Legacy Acceptance Rate

University of Chicago Diversity Statistics: An Overview

UPenn Diversity Statistics: An Overview

Columbia Diversity Statistics: An Overview

Books on Communication Skills