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A STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING
Online shopping is the process of buying goods and services from merchants who sell on the Internet. Since the emergence of the World Wide Web, merchants have sought to sell their products to people who surf the Internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer Now a day, online shopping has become popular among people, they have become techno savvy and feel very comfortable in using internet. So online shopping has becoming a trend that is why it is necessary to make a study on online shopping usage and perception. The main aim of this research is to study the perception of the customers towards online shopping and also discriminate this perception gender vise. For this purpose, with help of convenient sampling method 150 respondents were selected and data were collected through structured questionnaire. On the basis of data analysis it is found that most of the customers were perceived that online shopping is better option than manual shopping and most of the customers were satisfied with their online shopping transactions. Customers are accessing their net at their home and office/ college. Largely customers are buying clothe, electronics items and accessories. Most alarming barrier for online shopping was customers have to give their credit card number and they can’t see products personally. Customers agree with the statement that online shopping is more expensive than manual shopping, its take more time to deliver the products and they are facing problems while making online purchases.
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Variety, Consu mer Attitude, Easy Accessibility, Flexibility, Price, Conscio usness and Challenges of online shopping are the main factors which. influence the consumers per ception to purchase on ...
3. Information quality and customer satisfaction. Information quality refers to "a consumer's perception of the accuracy, relevance, timeliness, completeness, consistency and the format of information presented on the website about products and transactions" (DeLone & McLean, Citation 2003, p. 15).Product information pertains to detailed information about product features, consumer ...
The growth of ecommerce environment caused it is easier than ever to research a product and purchase it online from the most suitable seller. ... This paper provides the overview of customers' perception towards selected factors during online shopping. ... Ž., & Gulevičiūtė, G. (2015). E-Commerce factors influencing consumers' online ...
Internet users in Bangladesh spend over Tk 7184.018 crore in online shopping each year. A Google research paper titled ... C., & Broderick, A. J. (2010). Consumer perceptions of online shopping environments. Psychology ... N. I. (2011). A study on consumers' attitude towards online shopping in China. International Journal of Business ...
This article attempts to take stock of this environment to critically assess the research gaps in the domain and provide future research directions. Applying a well-grounded systematic methodology following the TCCM (theory, context, characteristics and methodology) framework, 197 online consumer shopping behaviour articles were reviewed.
1. Introduction. Online shopping is a common, globally found activity (Erjavec and Manfreda, 2021; Shao et al., 2022).In 2020, retail e-commerce sales worldwide amounted to 4.28 trillion United States (U.S.) dollars and this is projected to grow to 5.4 trillion U.S. dollars in 2022 (Coppola, 2021).Within this vast market, customers will often make spontaneous, unplanned, unreflective and ...
Journal of Marketing and Consumer Research www.iiste.org ISSN 2422-8451 An International Peer-reviewed Journal Vol.13, 2015 14 Consumers' Perception on Online Shopping Dr.R.Shanthi 1 Dr. Desti Kannaiah 2 1. Assistant Professor, Department of Commerce, University of Madras, Chennai -600005, Tamil Nadu, ... Consumers' attitude towards online ...
The main objective of this research study is to explore & investigate consumer perception towards online shopping. The present research paper has used Quantitative method to study the consumer preferences towards online shopping. The data was collected through Questionnaires. This research also aims to find out the key factors like age, gender ...
To identify the change in consumers' perception of online grocery shopping post Covid-19. To measure the sustainability of the changing perception of the customers. 4. RESEARCH METHODOLOGY 4.1 Type of Research and Research Design: This research is a mix of descriptive and experimental.
This research paper will mainly consist of the different consumer perceptions on online shopping and how online shopping is either accepted across a wide range of people due to its benefits, but is also rejected by several people ... on the consumer perception towards online shopping and its evolution is to find out the in-depth reason of what
The author found that the main factors that affect online shopping are convenience and attractive pricing/discount. Advertising and recommendations were among the least effective. In the study by Lian and Yen (2014), authors tested the two dimensions (drivers and barriers) that might affect intention to purchase online.
International Journal of Advanced Research in Commerce, Management & Social Science (I JARCMSS) 118 ISSN : 2581-7930, Impact Factor : 5.880 , Volume 05, No. 01(II), January - March, 2022, pp 118-124 ... CONSUMER'S PERCEPTION TOWARDS ONLINE SHOPPING ... (2018)5 investigated how consumer perceptions of online shopping differ from person to ...
Online shopping Online shopping, sometimes referred to as e-shopping, is a kind of electronic commerce that allows customers to make direct purchases from merchants using the internet and a computer browser. Virtual store, online sort, web-store, web-shop, internet shop, e-store, e-shop, e-web-store, etc. are other names for online shopping.
Expand. 15. PDF. Online shopping is the process of buying goods and services from merchants who sell on the Internet. Since the emergence of the World Wide Web, merchants have sought to sell their products to people who surf the Internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer ...
sampling method out of which 149 residents of Cuttack city responded regarding the consumer perception towards online shopping during covid-19 pandemic.Various statistical tools were utilised for data analysis. According to the findings of this study, there is a strong association between online purchases
IJSDR1811025 International Journal of Scientific Development and Research (IJSDR) www.ijsdr.org 147 CONSUMER'S PERCEPTION TOWARDS ONLINE SHOPPING 1Rudresha C.E, 2H.R. Manjunatha, 3Chandrashekarappa .U ... (2012)1 this paper focuses on the understanding of demographic profiles of adopters and non-adopters of online shopping. The following four ...
According to Madhu and Sampath's (2017) research, online shopping has now become a critical component of any business. This study also emphasized the importance of e-commerce portals educating and promoting consumers to shop online by identifying the factors that influence consumers to shop online. According to the findings of this
Guda van noort, peter, bob, and (2007). "Online versus conventional shopping consumer's risk perception and regulatory focus." Ctber psychology and behavior. Volume 10. Seyed, farzana, ahsanul (2011), "study on customer perception towards online ticket in malaysia" e proceeding for international research conference and colloquium.
Consumer attitudes and opinions towards organic food items have been explored in several research (Pitt et al. Citation 2017; Radwan et al., Citation 2020). Customers are prepared to spend more on organic food items because of their perceived health benefits, quality, and environmental sustainability, according to a study by Sharma ( Citation ...