how to write a cover letter for a promotion job

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How To Write A Cover Letter For An Internal Position Or Promotion (with Examples)

• Cover Letter Examples
• Best Cover Letters
• Cover Letter For Internship
• General Cover Letter Templates
• Career Change Cover Letter
• Promotion Cover Letter
• College Student Cover Letter
• Entry Level Cover Letter
• Legal Cover Letter
• Creative Cover Letter
• Cover Letter For Government Job
• Cover Letter With No Experience
• Short Cover Letter Examples
• How To Send An Email Cover Letter
• How To Write A Cover Letter For A Job With No Experience In That Field

Find a Job You Really Want In

When you find a position you’re interested in, you’ll likely still need to apply just like everyone else, which means you shouldn’t neglect your cover letter. This is why knowing how to write a cover letter for an internal position is important.

Whether you’re going for an internal position or a promotion, we’ve got you covered. In this article, we’ll go over how to write a cover letter for an internal position or promotion, provide a sample cover letter, and give you some tips to keep in mind when writing yours.

Key Takeaways

When writing a cover letter for promotion, you should put just as much effort into it as you would when applying to an external position — don’t assume you’ll automatically get any favor just because you already work at the company.

Be specific about why you’re the right candidate for this role and how you’d help the company by working in that new capacity.

Your cover letter for internal promotion should only be one page long, so include only the necessary details.

How to write a cover letter for an internal position or promotion

Cover letter example for an internal position or promotion, cover letter for an internal position or promotion template, tips for writing a promotion or internal cover letter, how an internal cover letter differs from a standard cover letter, cover letter for internal position faq.

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In order to craft a stand-out cover letter that will stand out among the pile of other applications, it will be crucial to understand the specific elements that should be included. Those include (in order of appearance):

Date and contact formation. This should include your contact information and the date of submission.

Be sure to also include the employer, hiring manager , or recruiter’s name (whoever will be reading the cover letter) and professional information.

Opening paragraph. Explain how your current role prepared you for the new position. Include information regarding the specific role and department that you’re applying for.

Body paragraph. This should be a detailed (but brief) explanation of your current role, previous experience, and notable achievements at your employer’s company. Be sure to highlight both “hard skills” (technical skills) as well as “soft skills” (interpersonal communication skills).

Closing paragraph. This paragraph should show your expression of gratitude to your employer for your previous experience with the company up to this point, and for the opportunity to be considered for the role you’re now applying for.

You can also include information regarding how the recipient – i.e., the hiring manager or your employer – can get in touch with a trusted referral (be sure to confirm with that referral beforehand that he or she is willing to have their information included in your cover letter).

Closing and sign off. End with an appropriate closing and your signature if you’ll be handing in a physical copy of the cover letter.

Keeping in mind all of the themes that we’ve already outlined above, here’s a cover letter sample for an internal position or promotion:

August 10, 2023 Marissa Swarts Human Resources Manager Swarts & Sons Enterprises [email protected] Dear Mrs. Swarts, I’m excited to submit my candidacy for the role of Content Strategist in the company’s Marketing department. I began my employment with Swarts amp; Sons in August 2018 as an Assistant Copywriter. I have spent the last two years honing and broadening my abilities and learning a great deal from my managers within the department. I believe that the job requirements of the Content Strategist role that you’ve outlined on the company website match the skill set I have developed during my tenure with the company. I’ve contributed to a wide range of valuable projects for the company. Beginning in February of 2019, I spearheaded the new blog strategy which has become the primary format for blog post drafting and publishing across the entire Marketing department. Additionally, I helped launch a department-wide training program on basic SEO practices in May 2019. This program has boosted our company’s website traffic by as much as 25%. If you’re interested in learning more about my experience and accomplishments within the company, I encourage you to reach out to my supervisor , Edwin James ([email protected]). I have worked closely with Mr. James over the course of the last two years, and he would be glad to answer any questions that you might have about my suitability for the Content Strategist role. Thank you very much for your time and for the opportunity to be considered for this position. It’s been a great privilege working with Swarts amp; Sons, and I look forward to continuing to grow within the company. Sincerely, Andy Axelrod

Here is a template to help you get started on your cover letter. Be sure you tailor it to your specific needs before sending it to your hiring manager or recuiter.

August 10, 2023 Dear, Mr. Smith, I am writing to express my strong interest in the [position name] within [department name], as advertised on the company’s internal job posting. Having been part of the [current department name] team for [years on the team], I am excited to have the opportunity to contribute my skills to a new role that aligns closely with my career aspirations and the goals of the company. Throughout my time with [company name], I have consistently demonstrated a deep commitment to the company’s success, such as [mention specific achievements, projects, or initiatives you’ve been involved with]. In my current position as [current position title], I have developed a foundation in [mention specific skills, responsibilities, or accomplishments], which I believe puts me in a position for success in [position you’re applying for]. I am particularly excited about [mention specific aspects that intrigue you]. This opportunity aligns perfectly with my long-term career goals, and I am eager to contribute to [department name]’s success. Thank you for your consideration. I welcome the chance to discuss how my experience and enthusiasm align with [position name] in more detail at [your contact information]. Please find my resume attached for your review. Sincerely, [your name]

You should never assume that you will get the position just because you have experience within the company. You should also stick to a professional format when writing your letter. Here are some more tips to keep in mind when writing your cover letter for a promotion or an internal position:

Don’t assume. Don’t expect that you’ll be chosen solely on the basis of the fact that you have experience within the company you’re applying to. If you’re keenly interested in a job opening, there’s a very good chance that a large number of other internal (as well as external) applicants are too. Make the effort to put your best foot forward with a polished application and cover letter.

Be truthfully self-promoting. By drafting and submitting a high-quality cover letter, you have a golden opportunity to communicate the specific reasons why you’re the ideal candidate for the role in a way that doesn’t sound braggy. Talk about your skills and accomplishments without stretching the truth but also without being self-deprecatingly modest.

Don’t take your cover letter lightly. In many cases, it (along with resumes ) will be a key factor in a hiring manager’s decision regarding which applicants are qualified to advance to the interview stage .

Stick to a classic, professional format. Adhering closely to a tried-and-true cover letter template (like the one we’ve outlined above) will help you to create a cover letter that will grab the eye of any hiring manager without making them work too hard to figure out how your letter is laid out.

Remember brevity is important. Hiring managers and HR employees tend to be very busy people, and it’s one of their job requirements to review dozens (and sometimes hundreds) of job requirements.

Don’t lie. You should never lie on your cover letter or resume, but this is especially important for a cover letter for an internal position or promotion.

Now, it’s important to understand from the outset that the process of drafting a cover letter for an internal position or promotion will differ in some important respects from that of a cover letter that’s submitted by an external applicant.

Cover letter for internal position. In the case of a cover letter for an internal position or promotion, the hiring manager will very likely already be (at least somewhat) familiar with the applicant’s background and experience, which makes it very important for the applicant to record details as truthfully as possible.

Standard cover letter. In the latter case, an employer will be largely unfamiliar with the applicant’s professional profile, so there’s always the chance that the applicant might risk exaggerating (or fabricating) some of the information that’s included. This leads to an understandable wariness in the minds of many hiring managers when they’re reviewing the qualifications of an external candidate.

It’s also important to bear in mind that internal applicants have some significant advantages over external applicants in the review and hiring process. As an internal applicant, you’ll be able to:

Draw on specific contributions that you’ve already made to the company

Include references who are (ideally) trusted acquaintances of the hiring manager

Understand what the company values and use that to your advantage

These factors make it much more likely that your application will be favored – and ultimately selected – during the hiring process.

Do you write a cover letter for an internal position?

Yes, you should write a cover letter when applying for an internal position. Writing a well-crafted cover letter helps distinguish you as a strong candidate for promotion among your competition and allows you to formally apply for the position.

How do I write a cover letter for a promotion?

When writing a cover letter for a promotion, be sure to explain your interest in the job and what your qualifications are for the position. Although your hiring manager may already know your accomplishments and experience, it’s a good idea to reiterate them all in one document to demonstrate your readiness for a new position.

Additionally, you should include your knowledge of the company’s mission, needs, and the growth you have experienced in your current position thus far.

Including these things reminds your employer that you have a history with the company, that you have directly contributed to its success, and that you are invested in its mission and goals.

Craft your cover letter for promotion exactly as you would a regular cover letter, but be sure to add the prior mentioned specifics to demonstrate the value of promoting an internal employee versus hiring an outside candidate.

The first paragraph should begin with a statement of interest regarding the position. Here you can summarize your career goals and any stand-out qualifications or accomplishments.

Your second paragraph should discuss your qualifications and experience in more detail by including figures and data when possible.

Your third paragraph should expand on your improvements in your current job since joining the company. Be sure to tie these to the open position at hand.

Your final paragraph should remind the hiring manager of your interest and include the next step in the hiring process. Don’t forget to express your gratitude before signing off with a formal closing.

How do you start a promotion cover letter?

Start your promotion cover letter by saying, “I would like to formally apply for the [job title] position in the [department].

When you send a cover letter internally, it’s assumed you have discussed the position at hand with your current or new hiring manager.

They may anticipate you applying, so it’s a great idea to articulate that this is simply your formal application when crafting your cover letter.

How long should your cover letter be for an internal position?

Your cover letter should only be one page for an internal position. You should only include the necessary details that pertain to the position that you are applying to. Your cover letter should be one page single-spaced.

Is a cover letter for a promotion necessary?

Yes, a cover letter for a promotion is necessary if the job requires one. You should never assume that you are going to get a promotion just because you work for the company. You should write your cover letter the same way you would if you were applying as an outside candidate. Make sure you are professional in your letter. Just because you work with the hiring manager doesn’t mean you can slack off.

Harvard University – Resumes and Cover Letters

Broad Institute – Cover Letter for a Job

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Kate is a graduate of Brigham Young University, where she completed a degree in Comparative Literature with a minor in Mathematics. She lives in the Pacific Northwest and enjoys hiking and reading.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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Cover Letters for a Promotion or Internal Position

What to Include in Your Cover Letter

• Sample Cover Letter for Promotion
• Email Job Promotion Letter

Applying for a Transfer

More about getting promoted.

When you're being considered for an internal position or a promotion, you may need to write a cover letter to officially apply for the new position within your company.

What should you write in a cover letter for a job at a company where you already work? What's the best way to frame your credentials to secure a promotion?

Here's everything you need to know about crafting the perfect cover letter for an internal role, along with sample letters and writing tips.

A job promotion cover letter should clearly explain your interest in the job and delineate  how you are qualified for the position . The letter should also recap your experience and knowledge of your employer’s current mission and needs, as well as the progressive growth you have enjoyed within the company.

Don't presume the hiring manager or department manager reviewing your qualifications will know your background just because you work for the company.

Sharing the specific details of your history with the organization will help ensure  your resume gets a closer look  and that your qualifications get noticed.

This is especially true when applying for a position at a large company. Also, be prepared to discuss these  qualifications during job interviews .

See below for a general cover letter for a job promotion, as well as an email cover letter written for a retail position.

Sample Cover Letter for a Promotion or Internal Position

This is a cover letter example for an internal position. Download the internal position cover letter template (compatible with Google Docs and Word Online), or see below for more examples.

Lewis Applicant 123 Main Street Anytown, CA 12345 555-555-5555 lewis.applicant@email.com

June 4, 2024

Julia Lee Director, Communications ACME Retail 123 Business Rd. Business City, NY 54321

Dear Ms. Lee,

I would like to formally apply for the Assistant Communications Manager position in the Corporate Communications Department. As you are aware, I have had extensive experience with Acme Retail starting when I participated in your summer editorial intern program while I was still in college.

Since then I have been advanced through progressively more responsible positions in both the Human Resources and Marketing Departments. During my tenure, I have developed exceptional writing and editing skills and have designed and implemented highly successful communication strategies at the departmental level.

I have also demonstrated my ability to work with leaders across business units and multiple lines of business, consistently earning exemplary scores on my annual performance evaluations by my supervisors.

In addition, I have been responsible for benefits communications and employee relations, as well as liaising with the company's clients and vendors to ensure all projects are completed by established milestones.

These are just a few examples of my accomplishments and contributions to our company. I hope you will find that this brief view, in combination with the attached resume, describes a dedicated employee of Acme Retail with the experience and skills to meet or exceed the requirements of the position of Assistant Communications Manager.

I appreciate your consideration and look forward to discussing this opportunity for promotion with you at your convenience. Please let me know if there is any other information I can provide that will support my candidacy for this promotion.

Best regards,

Signature (hard copy letter)

Lewis Applicant

Email Job Promotion Cover Letter

Here's an example of a letter or email message used to apply for a job promotion to a management position at a retail store:

Subject:  Application for Manager - Shoe Department

Dear Janice,

It was with great interest that I read that Human Resources is seeking applications for a new Manager in the Shoe Department. Please accept my resume for review and consideration for this role.

I have been with Casey's for a total of four years, two in my current position of Assistant Manager in the Children's Department, and two as a Sales Associate in the Junior Department. Before coming to Casy's, I worked for Mears as a Sales Associate in the Shoe Department as well as in the Men's Department.

With my experience in varied departments, I feel I would be an asset as a Manager here at Casy's. In my capacity as an Assistant Manager, I successfully took on many of the managerial duties in the Children's Department last year when Suzy Smith was out on maternity leave, and I would welcome the opportunity to bring that same stability, energy, and dedication to the Shoe Department within the vacancy created by Amy Jenner's sudden departure.

I appreciate your consideration for this position. It has been a real pleasure to come to work every day since you hired me, and I thus look forward to continuing to grow in my career at Casy's.

Caroline Xao Assistant Manager, Shoes caroline.xo@caseys.com 555-555-1212

If you're seeking a transfer instead of a promotion, here's a transfer request letter example , a letter to use when you're relocating , and tips for requesting a transfer to a new job with your current employer.

When you're working on getting a promotion, it may take some effort to get noticed by management. There are ways you can enhance your promotability and lay a strong groundwork for a successful move up the career ladder.

Take the time to ensure you're in a perfect position to make the best impression at work and to  get that promotion you're seeking .

Key Takeaways

Provide details. Remind your employer of your history with their company, contributions to their success, and dedication to their corporate mission and goals.

Be grateful. Express your appreciation for the opportunities the employer has given you to grow within your current job with them. This will also serve as a reminder to them that you have taken good advantage of the training and increased responsibilities they have offered you.

Enhance your promotability. From the moment you accept an entry-level position with an employer you respect, look for opportunities to gain the skills that will position you to assume promotions to roles of greater responsibility in the future. 

How to Write a Cover Letter for an Internal Position

Quick Navigation

What is a cover letter for an internal position?

• How to create a cover letter for an in-house position
• Cover letter for an internal position template
• Cover letter for an internal promotion example

When applying for an internal job at your current company, you should create a cover letter to accompany your resume. A cover letter distinguishes you as a strong candidate for a promotion. It should outline your experience, qualifications and interest in the new role. In this article, you’ll learn how to write a cover letter for an internal position and provide a template and an example to help you write your own.

A cover letter for an internal position is a written statement that accompanies your application for a new role within your current organization. Similar to a standard cover letter, this type of message should discuss your professional accomplishments and your work experience to establish you as a strong candidate for the promotion.

How to create a cover letter for an internal position

Follow these steps to create a cover letter for an internal position:

1. Follow a standard cover letter length

Cover letters should average 250-350 words that span three to four paragraphs. If you submit a paper application, ensure that your cover letter is less than a page long using 12-point font. A shorter cover letter may not take full advantage of the potential that this introductory message offers, while a longer letter may need a more simplified narrative.

2. Begin the cover letter with the most important information

Start your cover letter by listing your contact information. State the date that you are submitting your application, and then list your company’s contact information, including the hiring manager’s name. Use a professional salutation like “Dear” before writing the body of the letter.

3. Write about your experience as a story or narrative for the hiring manager

Discuss your previous professional experience and the new skills and qualifications you developed in your current role. Even if you are already familiar with the hiring manager or you have discussed your experience in your initial interview, include this information in your cover letter as a reminder and to show your serious interest in the position as well as your readiness. Incorporate these elements into a narrative that explains why you are qualified for the promotion and how your experience will enable you to contribute in a unique way. 

4. Discuss how you have improved your qualifications and skills in your current role

Use examples to discuss how you have learned and advanced in your current role. Consider mentioning training programs you have completed, certifications you have earned or objectives you have achieved. Mentioning the ways you have improved allows you to position yourself as an employee who can continually impact the company in a positive way.

5. Mention specific contributions and accomplishments you’ve made in your current role

Add data and figures to quantify the contributions you have made to the company. Consider mentioning additional revenue you generated or cost-saving initiatives you established. Adding these specifics helps the hiring team understand the value you have added to the company and assess what you could provide in the new role.

6. Thank the hiring manager for considering your application

Conclude your cover letter by thanking the hiring manager for their consideration. Prompt them to take the next step in the process, which may be interviewing you or having a formal discussion about the job opening. Finish the letter with a formal closing like “Sincerely” before adding your signature.

Internal position cover letter template

Use this internal position cover letter template to write your cover letter:

Your Name Your Address | Your City, State, and ZIP Code | Your Phone Number | Your Email Address

Today’s Date

Hiring Manager’s Name Business Name Business Address Business City, State, and ZIP Code

Salutation,

The first paragraph should begin with a statement of your interest in the open position. Briefly summarize your career goals and unique qualifications.

The second paragraph should discuss your qualifications for the job opening. Mention accomplishments and specific figures and data when possible.

The third paragraph should expand on areas where you have improved since joining the company. Connect your achievements and skills to the job opening.

The final paragraph should include a reminder of your interest and a prompt to take the next step in the hiring process. End by expressing gratitude.

Formal Closing, Your Signature

Internal position cover letter example

Consider this cover letter a model for how to tell the story of your qualifications, goals and contributions. Use this example to help you write your cover letter for an internal position:

Hannah Lee 123 Main Way | New York, NY 11110 | 555-555-5555 | [email protected]

July 1, 2019

Pat Smith ABC Business 123 Business Pkwy New York, NY 11101

Dear Ms. Smith,

I am writing to apply formally for the Assistant Sales Manager position in the Sales and Marketing department. I was excited to learn about this newly created role, as I am eager to apply my leadership skills and extensive experience to a management role within the company.

When I joined ABC Business three years ago as an Account Coordinator, I brought five years of experience in the sales field. Since then, I have gained experience managing sales teams and devising strategies, even leading my current team to exceed our quarterly goal by 15%. My initiatives have also increased team-wide efficiency by 10%, further adding to increased revenue for the sales department.

In my three years in this Account Coordinator position, I have developed strong communication, problem-solving and management skills. I believe these skills, combined with my past experience and deep knowledge of the company, would allow me to contribute substantially to the Assistant Sales Manager role and the sales department’s objectives.

I would appreciate the opportunity to discuss this Assistant Sales Manager position with you in person. Thank you in advance for your consideration, and I look forward to talking with you further.

Sincerely, Hannah Lee

Writing a Cover Letter for Promotion – Tips & Samples

Presenting your skills and expertise with the help of a professional cover letter for promotion is a good way to catch the attention of the hiring manager. When called for an interview, do not shy away from speaking out your expectations. One good of progressing in your career is to get internal promotions, within the company. When applying for a promotion, remember to use a formal cover letter for an internal position. Here are the tips to write the perfect promotion cover letter .

Cover Letter for Promotion – Writing Tips

• Mention you’re essential particulars, especially if you are in a big company. The things to mention include – your current department, the total number of years in the company, the total number of years in the current position, and your current job profile.
• Mention specific reasons why you are the right person for the position. You need to sync your current job responsibilities with that of the vacant position. If it is for a promotion, you need to focus on the leadership skills; if it is for an internal transfer, you should emphasize the technical skills you have.
• Mention clearly and concisely your career goals and connect them with the organizational goals.
• Use a qualitative sample cover letter for promotion so that you are sure that you stick to the formally accepted norms of a promotion cover letter. Customize it to fill in your specific details.
• It is crucial to highlight your achievements to prove your mettle. This is to impress the hiring manager and prove your suitability for the job.
• Never forget to show your appreciation for what the opportunities that the organization has provided to you, for example, the training that you have attended on-the-job.
• Remember your cover letter for promotion needs to be convincing, precise, and contain specific details. You could opt to tell them your story but do it in a way to nail it with finesse.
• Finally, ensure that you put in the names of few trusted referrals from within the company. This makes the cover letter professional.

Promotion Cover Letter Example-1 (Text Format)

Date Name of the Hiring Manager Company Address

Dear Mr./Ms.

This is with reference to the position of Assistant Training Manager that has opened up recently in the Training Department. I would like to apply for the same.

It has been over five years that I have been associated with XYZ Company. I joined here as a Retail Store Assistant and am the Supervisor currently at the retail store located at ABC (address). In the past two years that I have worked as a Supervisor, I have gained the confidence and the knowledge to handle a team of 4 people. Alongside this, my consistent interaction with customers at the store has helped me know the company products better and learn the finer nuances of the customer relationship.

I have gone out of my way to help customers choose the right products, time, and again. I have always ensured, during my tenure at the store, to offer products that are completely aligned with customer needs and expectations. This is why I feel that I have the requisite knowledge about our product range to help develop similar skills in newer members joining our team.

I am extremely grateful to my senior managers and the HR department at XYZ Company for helping me grow in my professional life. Mr. PQR, my team leader has been kind enough to encourage me for this internal opening and has agreed to be my referral.

I look forward to your kind consideration for this upcoming position. Please find attached my resume. Request you to grant me time as per your convenience for a face-to-face meeting regarding the post.

Sincerely, Thelma Graeme

Promotion Cover Letter Sample

promotion-letter-sample1

Promotion Cover Letter Example-2 (Text Format)

I have come to know about the internal position of a Sales Manager in the Sales Department through internal communication from HR. I would like to apply for the post as I feel that this is the kind of job that I have been preparing myself for and have demonstrated my ability during the last three years of my association with ABC Company.

I joined here as a Sales Coordinator three years back. I have been the first point-of-contact for our innumerable customers over the years handling their queries, resolving their issues and complaints with professional promptness. A year and a back, I was promoted as Sales Executive, thanks to my senior Ms. XYZ who had full faith in my skills and had seen how I had helped retain customers as a Sales coordinator.

As a Sales Executive, I was exposed to larger challenges and have been able to prove my mettle. I was able to achieve more than 100% of my target for this duration and have bought in new customers who are today some of our topmost loyal clients. I have attached my resume and specific details of customers/clients that I have developed in the past one-and-half year.

I am thankful to ABC Company for helping me firm my career growth path and plan. And, I am hoping that the organization will vest similar trust and faith in my skills again by promoting me to this new post in the Sales Department.

I look forward to your suggestion on the way forward and hope to meet you for a formal job interview for this opening soon.

Sincerely, Adam Steve

Promotion Cover Letter Sample 2

promotion-letter-sample2

Prepare a professional cover letter by using a reliable cover letter template to present your credentials to the hiring manager in the most impressive manner. Get noticed by the company of your choice and improve your chances of getting the promotion by using the right and easy-to-use tools.

10 Ways to Avoid Common Cover Letter Mistakes

Cover Letter Closing Salutations

1). How can a cover letter for an internal application differ from one for an external application?

Internal applications need not contain any introduction other than touching upon your department and your current position. External applications should start with an introduction. Also, in the internal letter, you need to focus on your achievements in the specific organization, while the external one should include a brief about your overall work experience.

Related Resume & Cover Letter Articles

How To Create A Cover Letter For An Internal Position

In This Guide:

Cover letter for internal position template, setting the tone, connect your experiences and skills.

Show Gratitude (It's Not About Me, Me, Me)

You've worked hard, put your time in, but now you're looking for something more.

Your dedication and patience have paid off because now you found a new position that you know that you're qualified for.

And best of all: It's inside the company that you're working at.

After seeing how hard you work, your manager may have tapped you on the shoulder for a promotion. Your leadership skills make you the ideal candidate for a management position, and now you need your cover letter to reflect that.

Or maybe you have the drive and ambition to go further than the current position that you're in. You've seen a job opening in another department at your company, and you want to throw your hat in for the position.

Whether you're being promoted or looking for a job that better suits you, your cover letter needs to show that you will excel in the new position that you're applying for.

You have a major leg up on the rest of the competition because you already know the people, vision, and values of the company that you're applying for.

You have your foot in the door, and now all you need to do is pry it open a little more and step in.

We can help you with that.

In this article, you'll learn:

• How to set the tone for a cover letter for an internal position.
• How to connect your experiences and skills to the position that you're applying to.
• How to quantify your achievements at your current job.
• How to show gratitude to your current manager, team members, and the organization for which you work.

While I've got you here, if you're looking to create a cover letter which will wow any hiring manager, Enhancv has over 500 examples of professional cover letters to gain information from.

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Dwayne J. Nicole

Marketing Analyst

312-456-5555

[email protected]

Linkedin.com/in/dwayne-nicole

Chicago, April 18, 2022

Bryanna Bartlett

Senior Marketing Director

Northern Electric, Inc.

450 Pullman Road

Chicago, Illinois

Dear Mrs. Bartlett,

As a loyal employee of Northern Electric, I am excited to be interviewing for the position of Marketing Manager in the North-east region. I have worked under Shawn Tuttle for the last few years as a marketing analyst. Shawn has mentored me in the role of customer relationship management for the last three years, and I have grown leaps and bounds in my understanding of how to properly market and sell the products of Northern Electric. I am truly grateful that Shawn has recommended me for this promotion, and I also feel confident that I can excel in this role and help to provide future growth to the company.

I have been with the company for over 10 years, starting out on the sales team. I pride myself on my ability to learn quickly, and I have developed excellent communication skills, with both customers and team members. As well, I create a great rapport with the customers with whom I spoke, making sure that their needs were covered, which can be easily seen in my customer satisfaction which is 97%.

In the last three years working under Shawn, I've gained experience overseeing sales teams, and as a result of my work I have seen my sales team produce a 5% increase in profits this quarter. In fact, under my leadership, we saw sales of our new line of PLC computers grow by almost 10%. Throughout this time, one of the things that differentiated me from other marketing analyst team leaders was that I promoted a holistic view of customer relationships, utilizing Customer Relationship Management software. I gained a special understanding of how to turn inbound leads into clients, all the while prioritizing the needs of the clients.

I've read the job description for the marketing manager of the North-eastern region, and I believe I will excel in the position because I have already performed many of the requirements found within. I have filled leadership positions, and I excelled because I chose a servant leadership model, one in which I chose to lead from the front and take into consideration the needs of other team members.

Thank you for your time and consideration in reviewing my application. My supervisor will be happy to meet with you to shed light on any of the items that I mentioned in this cover letter. Please reach out to me if you need more information about my work experience and technical skills. I would be happy to help with anything that you need.

Dwayne Nicole

Writing a cover letter for an internal position is like reuniting with an old friend.

You are a known entity within your organization .

Good for you! That first step of networking is already out of the way!

It may be even better if you are applying for a new position within your organization which is overseen by your current manager.

And even if you don't have a relationship with your hiring manager, you will have made a name for yourself within the organization. They will know of you, even before you apply for the job.

But before you jump into writing your cover letter, the tone that you use for your letter is incredibly important. Check out the tips below to help craft a cover letter which hits the mark:

Keep The Tone Professional

One of the most important things to keep in mind when writing a cover letter is that it is a formal letter.

An article in the Atlantic states that a cover letter's main purpose, from when it was first introduced in the US in the 1930's, was "to paint a picture that might not easily emerge from the denser material that was, well, under cover."

What a cover letter does is show the hiring manager that you are the most capable, dependable person for the position.

If you want to show that you are the most capable person for the position, keep the tone fairly professional by using these methods:

Properly Format Your Cover Letter Header

By including a properly formatted cover letter header, you show you view this document as a formal, professional letter. Even if you are simply dropping the letter off in your manager's office, be sure to include information like:

• Personal information: your name, your email address, phone number,
• The date you are writing
• The hiring managers information: their name, position in the company, and the address of your company.

If you'd like to see more examples of how to format your cover letter header, check out this article on Enhancv which provides examples and solutions to create a properly formatted cover letter header.

Keep The Body of The Letter Professional

Remember, a cover letter is a document that is addressed to a specific person, usually the hiring manager. Even if you know the hiring manager from your current position, try to keep informalities out of the writing.

Also, try to avoid negative comments about your current manager.

Use Your Cover Letter To Tell a Story

The dominant tone of your cover letter should be geared towards an exploration of your story , with an emphasis on what makes you exceptional, and the ideal candidate to fill this position.

It's hard to sell ourselves. Even those whose current role is in the sales and marketing field may have a difficult time with sharing about what makes us unique.

Many of us have been told from when we were little we shouldn't brag about ourselves.

But I'll tell you that when writing a cover letter, the most important thing you can do is share about your accomplishments, how you've grown as a leader and gained technical skills and abilities.

It's not bragging to explain where you excelled in your position.

Soft Skills Vs. Hard Skills

Soft skills.

Soft skills involve people skills, like communication, leadership, and any habits which make you work better in a team. When you are applying for a promotion, highlight the soft skills that you've gained through your current position, especially those that involve leadership.

Soft skills to promote in your cover letter include:

• Your ability to collaborate within teams
• Your public speaking ability
• Your ability to problem solve
• How you manage your time
• Leadership skills
• Your ability to adapt

Check out this article if you’d like find descriptive words to describe yourself:

The Best Words to Describe Yourself on a Resume

Hard Skills

Alternatively, hard skills are technical skills which you gain through years of experience working in your field, as well as skills that you've gained through school or other courses. If you're considering transferring to another department, highlight relevant technical skills which would make you the perfect fit for that department.

Although hard skills completely depend on the field within which you work, let's look at one example which can help you understand which hard skills to promote. If you are an IT security manager, some hard skills that you could promote include:

• Your knowledge of cloud computing
• How you visualize and create virtual images or maps
• Your experience with IT Security management software
• Your understanding of enterprise architecture management

Highlight Soft Skills For A Promotion

When you write a cover letter for a promotion, you should highlight your experience in a leadership role. Provide examples from your current job of when you've managed teams of colleagues.

Point to quantitative results that you've shown as a leader of a team. If you’ve seen a major sales profits increase while you were the team leader, mention that you were the one leading, encouraging, and facilitating the growth of your team members throughout the process.

Here are some examples which you can use for your cover letter:

• If you were the team lead for a sales team and you saw sales increase in one quarter 6%, highlight those results in your cover letter.
• If you introduced new software which allowed your team to better collaborate on projects, as well as introducing everyone to that software, mention the percentage of people that adopted the software into their regular, everyday work.

Promote Hard Skills for a Transfer

When you're moving laterally within a company, moving from one department to another, you should consider highlighting hard skills that you've learned in your current position, which are transferable to another department.

Transferring is typical within the IT industry, and many of the skills you gain in one position can be transferred to another department.

For example, if you were working in the IT field and you wanted to get to the cyber security field, there are a lot of skills that you may have gained along the way which could be promoted in a cover letter:

• Mention any courses that you've taken throughout your time working in the IT field. Specifically, if you've learned specialized cyber security software, mention the software by name.
• Highlight the role that you may have played in addressing the company's need for greater security of cloud computing programs.

Show Gratitude (It's Not About Me, Me, Me)

In your cover letter, try to give credit to where credit is due. If you're mentioning your current supervisor, highlight the ways in which they have played a major role in making you into the person you are today.

Every single person on this earth can owe their success to a select number of people in their life.

Show gratitude to those that have helped you.

Also, a cover letter is written to a specific person, and therefore, shows some gratitude to the person who is reading the cover letter. Thank the hiring manager for taking the time to read through your cover letter. Ask them if they need any more information from you.

If you're interested in learning more about how to end your cover letter, check out this article on how to end your cover letter .

• Keep the tone of your cover letter professional by including a properly formatted cover letter header.
• When transferring to a new position in your company, use hard technical skills that you've learned to prove your competency.
• When writing a cover letter for promotion, highlight the soft skills that you've learned, like communication, collaboration, and problem-solving skills.
• Show gratitude to your current manager as well as the hiring manager whose reading the document.

Creating a cover letter from scratch isn’t easy. We totally get it! So why not let us help you? At Enhancv, we have a custom Cover Letter Builder which you can use to create the perfect cover letter for an internal position.

• Cover Letter Guides

How to Show Recruiters You're Willing to Relocate on Your Resume

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3 cover letter examples to help you catch a hiring manager’s attention

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What’s a cover letter?

What does a cover letter include, 3 cover letter samples to make your own, 3 more tips for a winning cover letter, letter for success.

You studied the job application, polished your resume, and are ready to hit “send.” But before you do, you need to craft a cover letter to support your candidacy. 

A hiring manager’s job is to quickly gauge whether you have the know-how to fit the roles and responsibilities of a job. And they also want to know if you possess soft skills that bring value to company culture and the business as a whole. Every document you send to a potential employer should prove you’re the best person for the job. 

Your resume or CV showcases your professional development based on skills and work experience. But the best resumes are concise, with bullet points that lead the reader to the most important information. You often don’t have enough space to truly express your value.

A good cover letter is an opportunity to highlight your experience and display your workplace personality . It gives a hiring manager a taste of what it’ll be like to work with you — and going the extra mile shows you’re genuinely interested in the job description.

To help you write a successful application for your dream job, here’s information around cover letters plus three cover letter examples to adapt to your needs. 

A professional cover letter is a document you submit to a hiring manager or recruiter with your application. It’s a persuasive letter that dives deeper into your skills and experience. 

But an effective cover letter should do more than just copy and paste the content of your resume. It describes how you’ll use those skills on the job. You can highlight your most relevant personal achievements and speak directly about the value proposition you’ll bring to the company.

Think of your cover letter like a movie trailer. It should make an engaging first impression , tell an exciting story , and entice the hiring manager to learn more about you. 

Many people dread writing cover letters . They take time to compose, and you never know if hiring managers will actually take the time to read them. But submitting one at all shows the company that you’re serious about earning a position , proving you’re a high-quality applicant who cares about the job.

Most professional emails and letters follow the same format, with a clear introduction, body, and conclusion. Typically, a cover letter is between 250 and 400 words and fits onto one page. 

You can send a cover letter in three ways: as an email attachment, in the body of an email, or as part of an online application. Pay careful attention to the instructions in the job posting .

Some companies may prefer a specific file attachment for easy internal sharing, and sending the right format tells the hiring manager you have an eye for detail and take direction. 

Here’s an example of what you’ll find in a basic cover letter template:

Header with contact information: Let your reader know who you are, with your full name and professional email address at the top of the page. You may include additional information like a personal website or LinkedIn profile , location, and contact information like a phone number. 

Opening paragraph: Begin with a professional salutation . Research the company and try to find the hiring manager or recruiter's name to demonstrate professionalism and due diligence. Your opening paragraph should be a quick show of gratitude that thanks them for their time and consideration. 

Body: Your second and third paragraphs should tell an engaging story introducing you as a person and an employee.

This might include a relevant anecdote about why you’re interested in the company and a personal achievement that connects the role to your professional development goals .

Always tie in skills and keywords from the job posting, and consider researching the company’s core values and wrapping them into the text. 

The closing sale: Your final paragraph should reiterate your main selling points, demonstrate your enthusiasm for the job, and thank the person for their consideration. Conclude with an appropriate email sign-off . 

Professional communication should be short and to the point, whether you’re writing an out-of-office message , letter of interest , or promotion announcement . Developing a cover letter format that self-promotes your best qualities without losing your reader’s attention requires careful, purposeful writing. 

To write your own, here are three examples to edit based on your needs and the new job's requirements:

1. Simple cover letter template for an entry-level job

This basic application letter tells a hiring manager or recruiter what they need to know about your potential, even without years of experience.

It shows off important soft skills like enthusiasm, initiative , and goal-setting that provide insights into the type of worker you are. This cover letter also highlights necessary information and your unique value proposition. 

[your name]

[email address]

Dear [hiring manager’s name], 

I hope this letter finds you well. Thank you for considering me for the [position] at [company name]. As a recent college graduate with a [degree title], I’m eager and excited to enter the workforce. 

I’m a creative and innovative person who excels in [type of work]. When deciding what major to choose, I found that [topic] was a career path that allowed me to nurture my natural critical thinking abilities and find out-of-the-box solutions.

At school, I balanced my coursework between [subject], [subject], and [subject], whic h helped grow my passion for [industry]. That led me to find [company name], an organization I really admire for its [attributes and company goals].

While wrapping up my degree, I completed an internship at [company name] as part of [department]. The experience tested my understanding of [topic] with real-life scenarios and proved that I excel equally in independent research and fast-paced, collaborative environments.

It cemented my motivation to continue to push my career in this direction, and I hope to continue my work with your team.

Thank you again for taking the time to read my application. I hope to have the opportunity to interview and discuss more about the job, along with how I can contribute to [company name]’s goals. I have attached my resume and am happy to provide you with professional references . 

Sincerely, 

[LinkedIn profile URL]

2. Creative cover letter template for an internal promotion

A great cover letter grabs a hiring manager's attention like a gripping story, and this is especially true when you’re already passionate about the company you work for.

This cover letter provides an emotional hook and supports itself with specific examples that promote the right experience level, attitude, and know-how for an internal promotion .

Thank you for the opportunity to apply for the [job title] opening. Having dedicated the past [number] years to working on [previous team], I feel deeply connected to [company name]’s mission and culture.

I’m ready to take the expertise I’ve learned in my current [title] role to contribute to the success of the business in new ways while also pushing my own career growth forward.

If you’re unfamiliar with my work, last summer, I supported [project] and used my [skills] to bring it to fruition. Building a [type of project] from the ground up and working strategically across [fields] was an eye-opening and formative new experience, and it taught me [more specific skills].

I’m proud to say we [achievements with metrics], and I know I can bring that expertise to [new position],

While I have enjoyed the challenge of [previous title], that experience taught me that I excel with [skills], which I know I can apply to [new title]. I'm ready to translate my knowledge of [topic] to a more wide-reaching role handling [new responsibilities].

The creativity , collaboration, and flexibility I’ve shown in my current role show that I’m up for the next challenge. 

Thank you again for inviting me to apply. I look forward to this opportunity to continue pushing our company toward success. 

3. Best cover letter template for a freelancer or contractor

For a contract or freelance job, a hiring manager wants to know that you’re thoughtful, competent, and independent enough to finish your work on time without too much guidance.

Similar to a letter of intent , researching the company and drawing parallels to your skills and experience will capture the hiring manager’s attention.

I hope you’re doing well. I’m excited to apply for the [contract role] you’ve posted. 

With [number] years of experience working independently for a wide range of companies, including startups, small businesses, and national brands, I have a proven ability to adapt my skills to any business model and complete [type of work] that meets your goals. 

Throughout my career, I’ve always prioritized working with companies that emphasize impact beyond their bottom line. Your commitment to [company values] speak directly to the values guiding my work.

I’m confident we can develop the solutions you’re looking for [cite goal listed in the job post, like increasing market share] while respecting the ethos of our work philosophies.

As a [job title or topic], I’ve worked with nearly [number] brands and continue to regularly consult with [number]. My approach is [describe work ethos]. I value quality over quantity. Building trust and long-term relationships while contributing truly valuable work is what matters most. 

I’m fluent in [skill], stay on top of emerging AI technologies, and thrive on [skill/topic]. My top concern is always making the right recommendation for the client, not the market.

I pride myself on my adaptability and ability to tease out the best strategy for my clients. Over the past year, my work has contributed to over [number] in net profits for clients of a similar size to your own. 

I’m eager to hear more about your long-term objectives and bring my expertise to your mission. 

Best regards,

[professional website URL]

Remember that a cover letter is specific to the job and to your experience, and even putting in just five extra minutes of effort can show a potential employer you care. Here are some extra tips to make sure your application is perfect:

Prepare ahead of time: There’s no such thing as a one-size-fits-all application. The perfect resume is specific to the job search, responsibilities, and company you’re applying to — and the same goes for your cover letter.

Read the job post thoroughly for keywords and use them to guide your writing. Incorporating company language into your own will show that you fit the team. 

Double-check your work: Misspellings, grammar mistakes, and inconsistent formatting can ruin your chances of getting an interview . Small or consistent errors insinuate that you lack effort and care.

Ask a colleague to give it a read-through to make sure you're effectively representing yourself. Likewise, run your final draft through a grammar app to ensure punctuation, spelling, and sentence structure are perfect. 

Use a cover letter builder: If you’re drawing a blank on the best cover letter design or can’t find the right words, lean on available online tools. You can use a professional cover letter template on a resume builder site to guide you and ensure you check off all the right boxes for a hiring manager. 

While your resume highlights your skills in a structured format, the cover letter gives you more freedom to showcase your positive personality traits , celebrate your achievements, and impress a potential employer. While not every job will require a cover letter, it’s never a bad idea to go the extra mile to make a case for yourself as the best candidate. 

Now that you have several cover letter examples, it’s time to get writing. Research the company, study the role, and draw the right parallels between its needs and your abilities. It could be just the motivation for a hiring manager to give your resume a little extra attention — and for you to land your next job. 

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

ChatGPT cover letters: How to use this tool the right way

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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The Top 6 Tips for Writing a Powerful Cover Letter

A cover letter is a written, one-page document expressing your interest in a job opening. It should specifically address your interest in both the role and the company, and what skills and relevant experiences make you a great fit for the position. As importantly, it’s a chance to let your personality shine through and show off your communication skills.

Even when an employer is convinced that you meet all the qualifications based on your resume, a cover letter gives that extra spark that can greenlight your application to move through the hiring process and land you an interview. 

In this article, we’ll share the top 6 tips for writing a powerful cover letter and hopefully help you land the job you want.

1. Do Your Research

Start off your cover letter by addressing it to a specific person and not using the dreaded phrase of “To Whom it May Concern.” This shows that you took the extra time to do research on their website or Linkedin to identify the hiring manager’s name.

If you know any individuals from the company, ask them if you may “name drop” them in your introduction. To further demonstrate that you’ve done your homework on the organization, reference specific initiatives and programs. You could also cite other facts that prompted you to apply, such as a recent article or announcement.

The above recommendations showcase to the employer that you put in the extra effort to research them, which in turn, demonstrates your genuine interest in working for them.

2. Tailor Everything

Tailor each cover letter to both the organization you are applying to and the specific role. Make the case as to why you would be good at that particular job and an asset within the larger organization.

You should incorporate keywords and phrases from the job description into your cover letter. Make sure to tailor them to your specific experiences and accomplishments. It’s always helpful to reiterate job description language with data-driven details. 

Here’s an example from NYFA Classifieds Sales Manager, Mary-kate Grohoski, back when she applied to her current role:

The Sales Manager’s job description detailed the responsibility of “Managing the sales process from prospect identification, close of sales, and follow-up.” In her cover letter, she rephrased the above language and incorporated her experience with the following line: “By managing the sales process of over 10 Fine Books and Manuscripts auctions per year in the New York showroom, I oversee all client communications and portfolios, as well as the management of over 2,400 auctions lots per year, and develop and maintain long-term corporate relations.”

3. Be Authentic

In a sea of often standardized cover letters, being authentic could make you stand out. Sincere interest comes through in your writing, so take the time to truly reflect on what genuinely excites you about this opportunity. Speak to why you want the position and be specific about the aspects of the role that intrigue you and are aligned with the vision you have for yourself professionally.

When reviewing your cover letter, consider how the language you’ve chosen could inspire the hiring manager to look forward to what you could achieve together.

4. Solve a Problem for the Employer

Don’t make the cover letter all about you; it’s as much about the employer as it is about you. Connect how your previous experience would be an asset to this particular organization based on what they want to achieve. (Quick tip: Usually, their goals for the role are outlined in the job description.)

How can your skills benefit the organization and help them grow? Do you have ideas as to how you’d contribute to their specific programs and take them to the next level? Reference specific skills, experiences, and projects to demonstrate the value you would be bringing to the role.

Employers are always looking to bring new skills into their teams, to not only fill gaps, but to elevate their teams and organizations’ performance. By relating your experience back to the organization, you are helping them draw clear connections between your background and their goals for the role.

5. Keep it short

A good rule of thumb is to keep your cover letter under a page long, but even shorter is better. It’s a challenge to do so, since there is a lot you may want to cover, but there are some tricks to help you stay succinct.

Something to keep in mind is to not repeat what is in your resume, but instead, provide supplementary information and context to your resume’s content. Another tip is to focus on the 3-4 most relevant transferable skills you can bring to the role, instead of trying to cover every qualification and skill mentioned in the job description. Lastly, it’s always a good idea to have a friend or mentor review your resume and make recommendations on what you could cut.

At the end of the day, remember that the hiring manager is reading countless cover letters so try to make it as seamless for them as possible and make every word count.

6. Use a template, but mainly for formatting purposes

It’s a great time saver when you have a perfectly formatted cover letter template ready to be filled out so that you don’t have to deal with time consuming adjustments to margins, fonts, spacing, and alignment. 

A cover letter format pretty much follows the standard business letter format which contains a header with yours and the hiring manager’s contact information, a salutation, an opening paragraph, one or two body paragraphs, a closing paragraph and a sign off. Quick tip: Include your email address in your contact information, in case the cover letter gets separated from your resume.

Apart from that, you can standardize some aspects of the content just to have a visual filler in place or even use the text as a starting point, but always plan to customize them further for each application.

Overall, as you are writing your cover letter, try to keep a fine balance between talking about yourself, the employer, and what you can achieve together. Always aim to be answering the question of “Why should we hire you?” and back up everything you say with specific examples from your background. 

– Katerina Nicolaou, Account Manager

Put these tips to use by finding your next job on NYFA Classifieds , the go-to listings site for artists, arts administrators, and museum professionals. Follow us @nyfa_classifieds on TikTok for more creative career tips.

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Essential advice for landing your dream job

W hen you’re looking for a new job there’s a lot to figure out: What information should you include on your résumé and what do you need to trim? Is a cover letter really necessary? What are the best answers to the most common interview questions? Do you really need to send a thank you note?Fast Company contributor Judith Humphrey’s book The Job Seeker’s Script offers everything job seekers need to navigate all the unwritten rules of applying for (and hopefully landing) your next dream job. Here’s what she advises:

Preparing for a job hunt

Humphrey advises that before applying for any job, it’s important to focus your search so that you are only applying for jobs you really want. You don’t want to waste your time—and everyone else’s—by applying randomly for 200 jobs. That’s a reciprocate for frustration and a lot of ghosting. She suggests asking yourself these six questions before you start looking for a new job:1. Am I prepared to invest time?2. What are my skills and interests?3. Do I want a new direction?4. What kind of culture do I want to work in?5. What size company do I want?6.  Will I be able to succeed there?

What to include on your résumé

Crafting a compelling résumé is a big topic but a good place to start is by breaking down what sections to include and what should go in those sectionsHumphrey calls the résumé the “key to the kingdom,” or the most important “script” a job seeker creates. In her book she outlines a six-step approach for creating the best attention-getting résumé:

Step 1: Provide contact information and name in bold 18-24 sized type. This could include your phone, city, LinkedIn profile, and website (if relevant).

Step 2: Create your summary statement. This is ideally one sentence. Ask “What’s the one compelling message I want to get across about myself?” Use active verbs.

Step 3: Create a message for each job you’ve held. This should also be one strong sentence. Use active verbs for each job you’ve held and ensure these messages align with your summary statement.

Step 4: Create a set of bullet points under each job. All should all begin with strong verbs (“led,” “built,” “earned,” “exceeded”) and include specific numbers that show your accomplishments.Step 5: Add any other sections, including education and skills.Step 6: Add keywords in a natural way. Reference specific skills and roles, but also keep in mind that Applicant Tracking Systems and AI prefer simple, clear writing and active verbs. (Abbreviations can also trip up these tools, so spell out things like MBA or CFA, just in case.)

How to write a cover letter worth reading

Cover letters can be controversial, as a lot of people think they’re pointless. In recent years there’s been a lot of talk about outsourcing cover letter writing to AI. But Humphrey believes cover letters are important and that job seekers should write one, even when they’re technically not required. She points out that 90% of executives consider cover letters valuable. Here’s why she advises writing a thoughtful cover letter:

• It gives you the opportunity to show your communication skills.
• It allows you to show your understanding of the hiring company and the job.
• It let’s you emphasize the strong connection between the job and your skills and background.
• Finally, it gives your application a personal touch.

So, if you’re convinced that cover letters are important, Humphrey suggests using these four steps a knockout cover letter:

Step one: Craft your opening line. It explains what you are applying for and your interest or excitement. Step two: Craft your message. It should inspire. Step three: Give the reasons you feel ready for this role. Step four: Conclude with a call to action or next steps.

Nailing the interview

If you’ve found a job that feels like a good fit, and written an impressive résumé and cover letter, hopefully you’ll land the interview. Here’s how to make a good impression. The biggest question people have is how to answer the most common interview questions. Here’s how Humphrey suggests answering the three most common questions:“Tell me about yourself.”“‘Tell me about yourself’ is tough because it is so open-ended,” Humphrey says. “Answering it well requires preparation. In fact, write out in advance your answers to all the questions you think you might be asked. Think about something that will equip you to handle the job and tell a story about that.” “What’s your biggest weakness?”“You don’t want a weakness that disqualifies you from a role,” Humphrey says. But there are two approaches that work: Use the question to talk about a weakness you are working on or discuss a weakness that is actually a strength.“Where do you see yourself in five years?”“Don’t say to the interviewer “’I want your job,’” says Humphrey. “But you can say, “’One of the things I really like about your company is the many opportunities for promotion. I could see myself in Job A ….or Job B….time will tell exactly how I’ll progress.’”

Sealing the deal with a thank you note

Much like the cover letter, there’s a lot of division over the tradition of sending a thank you note after an interview. But many hiring managers say that it makes a good impression and can even be the deciding factor between two candidates.Humphrey says a thank you note should start off with a statement of appreciation. Then it should move to your message: how you loved the discussion, or feel ever more excited about working for that company. Reinforce the message with a few proof points and end with a call to action, or what you’d like to see as next steps in the hiring process.