non profit group home business plan

Group Home Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Healthcare and Medical » Group Home

Are you about starting a group home for elderly people ? If YES, here is a complete sample group home business plan template & feasibility study you can use for FREE .

If you have a passion for taking care of those who can’t take care of themselves, then you may want to consider starting a group home business.

This is one trade that is humanitarian based, but yet can put good food on the table. This is also a thriving industry because every day more and more people get incapacitated one way or the other.

Starting this business will to a large extent require that you do all the research that is required to be done. This is so that you are armed with ample information as you set out in the trade.

Also, you will need to write a business plan. Business plans are like road maps, that tell where a business is headed for, based on projections.

A Sample Group Home Business Plan Template

1. industry overview.

When it comes to caring for people who can’t take care of themselves, there are several options and one of them is to take them to group homes.

In general, a group home is a private residence for the elderly, children or young people who cannot live with their families due to obvious reasons, or people with chronic disabilities who may be adults or seniors and can’t take proper care of themselves if left to live alone.

Basically, the term group home referred to homes from 8 to 16 individuals, which was a state-mandated size during deinstitutionalization.

Before a group home can commence operations, there should be at least six residents and at least one trained caregiver there 24 hours a day. So also a standard group home is expected to have a house manager , night manager, weekend activity coordinator, and 4 part-time skill teachers were reported.

It is important to state that residents of group homes usually have one form of disability or the other. It could be autism, intellectual disability, chronic or long-term mental/psychiatric disorder, or physical or even multiple disabilities.

Some group homes were funded as transitional homes to prepare for independent living (in an apartment or return to family or marriage and employment), and others were viewed as permanent community homes. Society may prevent people with significant needs from living in local communities with social acceptance key to community development.

The residents of group homes sometimes need continual or supported assistance in order for them to be able to complete daily basic and simple tasks, such as:

Taking medication or bathing, making dinners, having conversations, making appointments, and getting to work or a day service, budget their personal allowance, select photos for their room or album, meet neighbors and “carry out civic duties,” go grocery shopping, eat in restaurants, make emergency calls or inquiries, and exercise regularly amongst other activities.

Going by the data published by the US Census Bureau, the regions that account for the largest share of establishments in the industry are the Southeast (23.9% of total establishments), Great Lakes (17.3%), West (12.9%) and Mid-Atlantic (12.7%) regions.

This data basically reflects the age distribution in the united states. So also the data shows that employment in this industry is also concentrated in the Southeast, the Mid-Atlantic and the Great Lakes regions. The largest states in terms of employment are New York, California, Texas, Ohio and Florida.

The Nursing Care Facility industry of which group home is a subset of is indeed a very large industry and pretty much thriving in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 24,115 licensed and registered Nursing Home Facilities responsible for employing about 1,775,943 employees and the industry rakes in a whopping sum of $132bn annually with an annual growth rate projected at 2.3% percent. It is important to state that there is no company with dominant market share in this industry.

Over and above, the Nursing Care Facility / Group Home line of businesses in developed countries are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market; the aging population and those who with disabilities.

2. Executive Summary

Grace & Mercy Group Home, LLC is a standard and licensed group home facility that will be located in the heart of Saint Augustine – Florida in a neatly renovated and secured housing facility.

Our group home is specifically designed and equipped with the needed accommodation facilities / gadgets to give comfort and security to all our residence irrespective of the religious affiliations, their race, and health condition. We are set to take care of people with one form of disability or the other whether old or young.

Grace & Mercy Group Home, LLC is a family owned and managed business that believe in the passionate pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to venture into the hospitality industry by establishing our own assisted living facility business.

We are certain that our values will help us drive the business to enviable heights and also help us attract the numbers of clients that will make our facility fully occupied year in year out.

We are going to be a health conscious and customer-centric group home business with a service culture that will be deeply rooted in the fabric of our organizational structure and indeed at all levels of the organization. With that, we know that we will be enables to consistently achieve our set business goals, increase our profitability and reinforce our positive long-term relationships with our clientele, partners (vendors), and all our employees as well.

Our accommodation facility will be decorated in an exquisite and elegant facade, so much so that it will be a conspicuous edifice in the city where it is located. Grace & Mercy Group Home, LLC will provide a conducive home for our residence.

We will engage in services that will help our residence complete daily basic and simple tasks, such as taking medication or bathing, making dinners, having conversations, making appointments, and getting to work or a day service, budget their personal allowance, select photos for their room or album, meet neighbors and “carry out civic duties,” go grocery shopping, eat in restaurants, make emergency calls or inquiries, and exercise regularly amongst other activities.

Grace & Mercy Group Home, LLC will be equipped with everything that will make life comfortable for the disabled and elderly.

We will as build a fitness room and library et al. We will also install a free Wi-Fi that will enable our residence and guests surf the internet with their laptop in the room free of charge, and there will be wireless access in all the public area within the lodging facility.

Grace & Mercy Group Home, LLC is a family business that is owned and managed by Mrs. Grace Smith and her family. Mrs. Grace Smith is a licensed Group Home Administrator, nurse and social health worker with well over 25 years of experience working for leading brand in the industry.

She has a Master’s Degree in Public Health and she is truly passionate when it comes to taking care of people with disabilities.

3. Our Products and Services

Grace & Mercy Group Home, LLC is set to operate a standard Group Home service in Saint Augustine – Florida. The fact that we want to become a force to reckon with in the Nursing Care Facility industry means that we will provide our resident a conducive and highly secured accommodation.

In all that we do, we will ensure that our customers are satisfied and are willing to recommend our facility to their family members and friends. We are in the group home business to deliver excellent services and to make profits and we are willing to go the extra mile within the law of the United States to achieve our business goals, aims and objectives.

Grace & Mercy Group Home, LLC will provide a conducive home for our residence; we will engage in services that will help our residence complete daily basic and simple tasks, such as:

4. Our Mission and Vision Statement

• Our vision is to become the number one choice when it comes to group home service delivery in the whole of Florida and also to be amongst the top 20 group home service provider in the United States of America within the next 10 years.
• Grace & Mercy Group Home, LLC is in business to establish a first class group home facility service that will take care of both the elderly and young disable as long as they can afford our services. We want to become one of the leaders in nursing care facility industry in Florida, and in The United States of America.

Our Business Structure

Grace & Mercy Group Home, LLC is a business that will be built on a solid foundation. From the outset, we have decided to recruit only qualified professionals (nurses, nurse’s aides, medication management counselors, physical therapists, county aging workers, and rehabilitation counselors, home health caregivers and home caregivers) to man various job positions in our organization.

We are quite aware of the rules and regulations governing the nursing care facility industry which is why we decided to recruit only well experienced and qualified employees as foundational staff of the organization. We hope to leverage on their expertise to build our business brand to be well accepted in Florida and the whole of the United States.

When hiring, we will look out for applicants that are not just qualified and experienced, but homely, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more. These are the positions that will be available at Grace & Mercy Group Home, LLC;

• Chief Executive Officer

Medication Management Counselors

• Assisted Living Administrator (Human Resources and Admin Manager)
• Nurse’s Aides
• Home Health Caregivers / Home Caregivers /County Aging Workers
• Sales and Marketing Executive
• Accounting Officer

5. Job Roles and Responsibilities

Chief Executive Officer:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board.

Group Home Administrator (Admin and HR Manager)

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily home activities.
• Responsible for providing professional medical services to our residence
• Responsible for ensuring that disable and elderly people under our care takes their medication as at when due
• Responsible for handling medical emergencies

Nurses / Nurse’s Aides / Mental Health Counselors

• Responsible for managing our patients in their various houses
• Handles personal injury case management
• Responsible for offering home medication management services

Marketing and Sales Executive

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents Grace & Mercy Group Home, LLC in strategic meetings
• Helps to increase sales and growth for Grace & Mercy Group Home, LLC.

Accountant / Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Grace & Mercy Group Home, LLC
• Serves as internal auditor for Grace & Mercy Group Home, LLC.
• Responsible for cleaning the facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Assists our residence when they need to take their bath and carry out other household tasks
• Cleans both the interior and exterior of the facility
• Handles any other duty as assigned by the facility manager

6. SWOT Analysis

Grace & Mercy Group Home, LLC is set to become one of the leading group home facility in Florida which is why we are willing to take our time to cross every ‘Ts’ and dot every ‘Is’ as it relates to our business. We want our group home business to be the number one choice of all residence of Saint Augustine and other cities in Florida.

We know that if we are going to achieve the goals that we have set for our business, then we must ensure that we build our business on a solid foundation. We must ensure that we follow due process in setting up the business.

Even though our Chief Executive Officer (owner) has a robust experience in social work and taking care of people with disability and the aging population, we still went ahead to hire the services of business consultants who are specialized in setting up new businesses to help our organization conduct detailed SWOT analysis and to also provide professional support in helping us structure our business to indeed become a leader in the assisted living facility industry.

This is the summary of the SWOT analysis that was conducted for Grace & Mercy Group Home, LLC;

Our strength lies in the fact that we have a team of well qualified professionals manning various job positions in our organization.

As a matter of fact, they are some of the best hands in the whole of Saint Augustine, Florida. Our location, the Business model we will be operating on, well equipped facility and our excellent customer service culture will definitely count as a strong strength for us.

Grace & Mercy Group Home, LLC is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some of the highly experienced hands in the nursing care facility industry.

• Opportunities:

The opportunities that are available to group home facilities are unlimited considering the fact that we have growing aging population and people with one form of disability or the other in the United States and we are going to position our business to make the best out of the opportunities that will be available to us in Saint Augustine – Florida.

Just like any other business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new and bigger / well established group home facility brand in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

Because of the essential nature of services provided by nursing care facilities / group homes, the industry was able to grow even in the face of economic stagnation. In addition, the continued growth of the aging population and people with one form of disability or the other has stimulated demand for industry services.

Since the aging population is more prone to injury and illness, and therefore requires more assistance with daily activities, the larger share of senior adults has propelled demand for nursing care facilities. Despite favorable demographic trends, unsatisfactory government funding has hindered industry growth.

The trend in the industry is that players in the industry are now flexible enough to adjust their services and facilities to attract more knowledgeable and educated residents by incorporating more technology and adapting to new markets

Another trend in the industry is that, in order to make group home facilities more affordable for low income individuals, many states in the United States of America are enacting changes to the portion of Medicaid which can be applied to Group Home Facilities.

Before now, only individuals living in nursing homes were typically provided Medicaid assistance, but in recent time, there are now a growing number of states that have recognized the importance of offering Medicaid dollars to senior citizens living in Group Home Facilities.

No doubt the Nursing Care Facility industry will continue to grow and become more profitable because the aging baby-boomer generation in United States is expected to drive increasing demand for this specialized services and care.

8. Our Target Market

Grace & Mercy Group Home, LLC is in business to service the aging population and people with disabilities in Saint Augustine – Florida and other cities in Florida. We will ensure that we target both self – pay customers (who do not have Medicaid cover), and those who have Medicaid cover.

Generally, those who need the services of group home facilities are the aging population, people with one form of disabilities or the other and perhaps those who need daily help.

The fact that we are going to open our doors to a wide range of customers does not in any way stop us from abiding by the rules and regulations governing the nursing care facility industry in the United States. Our staff is well – trained to effectively service our customers and give them value for their monies. Our customers can be categorized into the following;

• The aging population
• People with one form of disability or the other (Both young and the elderly)
• The aged who might suffer from severe joint pains and every other age categories who falls under the conditions listed by the physician.

Our Competitive Advantage

Aside from the competitions that exist amongst players in the nursing care facility industry, they also compete against other home healthcare services providers such as assisted living facilities.

To be highly competitive in the nursing care facility industry means that you should be able to secure a conducive and secured facility, deliver consistent quality patient service and should be able to meet the expectations of the children / family members paying for their loved elderly parents and people with disabilities in your facility.

Grace & Mercy Group Home, LLC is coming into the market well prepared to favorably compete in the industry. Our office facility is well positioned (centrally positioned) and visible, we have good security and the right ambience for elderly and disabled people.

Our staff is well groomed in all aspect of group home facility services and all our employees are trained to provide customized customer service to all our clients.

Our services will be carried out by highly trained professional nurse’s aides, medication management counselors, county aging workers, home health caregivers and home caregivers who know what it takes to give our highly esteemed customers value for their money.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups group home facility business and other related businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Grace & Mercy Group Home, LLC will ensure that we do all we can to maximize the business by generating income from every legal means within the scope of our industry.

We will generate income by providing a conducive home for our residence; we will engage in services that will help our residence complete daily basic and simple tasks, such as:

10. Sales Forecast

One thing is certain; there would always be elderly people and people with disabilities who would need the services of group home facility.

We are well positioned to take on the available market in Saint Augustine – Florida and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our group home facility business and our residences base.

We have been able to critically examine the group home services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Saint Augustine – Florida.

Below is the sales projection for Grace & Mercy Group Home, LLC, it is based on the location of our business and of course the wide range of related services that we will be offering;

• First Year-: $100,000 ( From Self – Pay Clients ): $250,000 ( From Medicaid Covers )
• Second Year-: $250,000 ( From Self – Pay Clients ): $500,000 ( From Medicaid Covers )
• Third Year-: $500,000 ( From Self – Pay Clients ): $1,500,000 ( From Medicaid Cover )

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing and sales strategy of Grace & Mercy Group Home, LLC will be based on generating long-term personalized relationships with our residence. In order to achieve that, we will ensure that we offer top notch all – round nursing care facility services at affordable prices compare to what is obtainable in Florida.

All our employees will be well trained and equipped to provide excellent and knowledgeable nursing care facility services and customer service.

We know that if we are consistent with offering high quality nursing care facility service delivery and excellent customer service, we will increase the number of our customers by more than 25 percent for the first year and then more than 40 percent subsequently.

Before choosing a location for Grace & Mercy Group Home, LLC, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Saint Augustine and other cities in Florida.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. We hired experts who have good understanding of the nursing care facility industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Florida.

In summary, Grace & Mercy Group Home, LLC will adopt the following sales and marketing approach to win customers over;

• Introduce our business by sending introductory letters to residence, clubs for elderly and people with disability and other stake holders in Florida
• Advertise our business in community based newspapers, local TV and local radio stations
• List our business on yellow pages ads (local directories)
• Leverage on the internet to promote our business
• Engage in direct marketing
• Leverage on word of mouth marketing (referrals)
• Enter into business partnership with hospitals, government agencies and health insurance companies.
• Attend healthcare related exhibitions / expos.

11. Publicity and Advertising Strategy

We are in the group home facility business -to become one of the market leaders and also to maximize profits hence we are going to explore all available conventional and non – conventional means to promote Grace & Mercy Group Home, LLC.

Grace & Mercy Group Home, LLC has a long term plan of building group home facilities in key cities in the United States of America which is why we will deliberately build our brand to be well accepted in Saint Augustine – Florida before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand to the general public. Here are the platforms we intend leveraging on to promote and advertise Grace & Mercy Group Home, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community health programs that appeals to the aging population
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our BillBoards on strategic locations all around Saint Augustine – Florida.
• Engage in road show from time to time in location with growing aging population
• Distribute our fliers and handbills in target areas with high concentration of aging population and people with disabilities
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

We are aware that for us to gain more grounds, we will need to enter the market with a very competitive price. Grace & Mercy Group Home, LLC will work towards ensuring that all our services are offered at highly competitive prices compare to what is obtainable in The United States of America.

On the average, group home facility service providers usually leverage on the fact that a good number of their clients do not pay the service charge from their pockets; private insurance companies, Medicare and Medicaid are responsible for the payment.

In view of that, it is easier for group home facility service providers to bill their clients based in their discretions. Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us.

• Payment Options

At Grace & Mercy Group Home, LLC, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money
• Check (only from loyal customers)

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

If you are looking towards starting a nursing care facility business, then you should be ready to go all out to ensure that you raise enough capital to cover some of the basic expenditure that you are going to incur. The truth is that starting this type of business does not come cheap.

You would need money to secure a standard residential facility big enough to accommodate the number of people you plan accommodating per time, you could need money to acquire medical equipment and supply and you would need money to pay your workforce and pay bills for a while until the revenue you generate from the business becomes enough to pay them.

The items listed below are the basics that we would need when starting our assisted living facility business in the United States;

• The Total Fee for Registering the Business in the United States – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses for the grand opening of Grace & Mercy Group Home, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• Cost for hiring Consultant – $2,500.
• Cost for Computer Software (Accounting Software, Payroll Software, CRM Software, Microsoft Office, QuickBooks Pro, drug interaction software, Physician Desk Reference software) – $7,000
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $3,400.
• Cost for leasing a standard and secured facility in Saint Augustine – Florida for 2 years – $500,000
• Cost for facility remodeling – $20,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (stocking with a wide range of products such as toiletries, food stuffs and drugs et al) – $50,000
• Storage hardware (bins, rack, shelves,) – $3,720
• The cost for the purchase of furniture and gadgets (Beds, Computers, Printers, Telephone, TVs, tables and chairs et al): $4,000.
• The cost of Launching a Website: $700
• Miscellaneous: $10,000

We would need an estimate of $750,000 to successfully set up our group home facility in Saint Augustine – Florida. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for Grace & Mercy Group Home, LLC

Grace & Mercy Group Home, LLC is a family business that is solely owned and financed by Mrs. Grace Smith and her family. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas Grace & Mercy Group Home, LLC intends to generate our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $550,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Grace & Mercy Group Home, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our group home services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Grace & Mercy Group Home, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of Medical Equipment and vans et al: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress

Frequently Asked Questions

Are you qualified to run a group home.

To qualify to run and manage a group home, you need a master’s or bachelor’s degree in social work, public health, or a similar field. In addition, you will need certain skills like excellent communication, time management, and leadership skills.

2. What Is A Youth Group Home?

Youth group home is a group home that provides therapy, 24-hour supervision and support to troubled teens in a home-like setting. Unlike large residential treatment facilities or psychiatric hospitals, youth group homes serve a small number of teens.

They reside in a family-like setting with trained staff. These group homes may house youths with physical disabilities, mental disabilities, emotional problems or those in transition between foster homes.

3. Who Qualifies You To Live In A Group Home?

Residents of group homes tend to have some type of chronic mental disorder that impairs their ability to live independently. Note that many group home residents also have physical disabilities such as impairments of vision or ambulation.

These individuals require continual assistance to complete daily living and self-care tasks. Some also require supervision due to behaviour that may be dangerous to self or others, such as aggression or a tendency to run away.

4. What Certifications Are Needed To Open A Group Home?

• CPR certification
• Group Home Administrator 40 hour ICTP
• Certified Occupational Health Nurse (COHN)
• Informatics Nursing Certification (RN-BC)
• Board-Certified Case Manager (CCM)
• Certified Addictions Registered Nurse (CARN)
• Local fire marshal’s certificate

5. What Is A Group Home For QRTP?

QRTP is a specific category of non-foster family home setting, for which public child welfare agencies are expected to meet detailed assessment, case planning, documentation, judicial determinations and ongoing review and permanency hearing requirements for a child to be placed in and continue to receive federal Title IV-E funding for the placement. QRTPs are a subset of licensed group care facilities; they do not wholly replace them.

6. How Do You Get Funding To Start A Group Home?

Group homes are licensed and monitored by state departments of human services, licensing offices or bureaus, and funding for their operations may come from different sources.

• Microfinancing
• Peer-to-Peer Lending
• State and Federal Government Grants and Loans
• Private Foundations

7. What Is Needed To Start A Home Day-Care?

• Adequate funding
• A suitable location
• Furniture and supplies
• Child care safety equipment such as fire extinguishers, disaster supplies, etc
• Child care software
• Qualified staff
• Policies and procedures

8. What Do You Need To Work In A Group Home?

To become a group home worker, you need a high school diploma or equivalent. However, some employers may require post-secondary education, such as an associate or bachelor’s degree in social work.

You will also need to acquire an internship at a group home to gain hands-on experience working with residents. Nonetheless, to be a good group home worker, you need lots of patience and empathy, and the perseverance to handle different physical, emotional, and behavioural issues.

9. How Do You Start A Group Home At Risk Youth?

Opening a group home at risk youth requires adhering to all licensing requirements and passing the inspection and application process. Nonetheless, the steps involved in opening a group home at risk youth include;

• Research the current availability of group homes for teens in your community
• Write a mission statement and a business plan
• Appoint a board of directors
• Find funding for your teen sanctuary
• Apply for licensing, non-profit tax exemption, incorporation and other legal protections and sanctions your board recommends.
• Buy an existing building and hire a contractor to refurbish the structure, or purchase property on which your group home will be built.
• Solicit community help to build your teen group home so you can save money on construction.
• Get occupancy permits and submit to inspections from village, city, township and/or county authorities.
• Hire staff and conduct criminal background checks.
• Keep a wait-list of clients to fill beds as residents’ age out, move out or leave.

10. What Qualifications Do You Need To Open A Care Home?

All 50 states require these professionals hold licensure, although requirements for receiving this requirement vary by state. Nonetheless, to qualify to open as a care home in the United States, you must:

• be at least 21 years of age;
• be of good moral character and suitability;
• hold a Bachelor’s (or higher level) Degree from an accredited educational institution, including (or supplemented by) 15 credit hours of specific education;
• complete an Administrator-In-Training (AIT) Program (Internship) OR qualifying field experience;
• complete a course in nursing home administration;
• Receive a passing score on the Nursing Home Administrator Licensing Examination.

11. What Is Your First Step?

The very step when looking to start a care home in the United States is to create a well detailed business plan that identifies the type of group home you would like to open. You need to make a business plan for your care agency because it is the base of your home and will be needed for each step you follow. A business plan includes the following:

• Executive summary – Explain the basics of your care home.
• Company description – Write the mission and goals of your care home.
• Services – Describe what services you will be providing.
• Marketing plan – How will people learn about your business? Decide the pricing of your business as well.
• Management and organization – Describe the ownership structure of you care home business.
• Operational plan – Explain the facility and staff, as well as supplies you will need to operate.
• Financial plan – This is where you will write a cash flow projection, balance sheet snapshot and break-even analysis.

12. What Qualifications Must The Program Administrator Of The Group Home Possess?

Group home program administrators are responsible for planning, directing, and coordinating their group home program or service. Howbeit, the qualifications they are expected to posses include;

• A Group Home Administrator Certificate
• A Bachelor’s Degree in Behavioural or Social Sciences from an accredited school is required.
• A Master’s Degree in Behavioural or Social Sciences is preferred.
• One year experience in a residential setting
• One year experience as a supervisor

13. How Much Does It Cost To Start A Group Home?

The amount you need will depend on many factors, but on the average, it will cost between $115,000 — $155,000.

14. How Profitable Is A Group Home?

A group home in the United States is quite profitable especially since demand from individuals aged 15 and under is expected to remain high because the majority of orphanages and group homes cater to children in this age bracket. Note that a properly retrofitted group home can reap $7,000, or more, per bed in revenue. And with 8 to 12 beds in a mansion setting, the rewards can be stunning.

15. How Do Group Homes Work?

The treatment provided in a group home tend to primarily focus on improving self-esteem, teaching new skills and holding residents accountable for their behaviour. Some group homes offer specialized treatment for specific issues, like autism, substance abuse, or inappropriate sexual behaviour. Most group home programs include:

• Anger management
• Drug education
• Family therapy
• Group therapy
• Individual therapy
• Individualized behaviour programs

16. What Does A Group Home Manager Do?

A group Home Manager directs operations in care facilities for the elderly or the disabled. Duties of a group home manager include overseeing daily operations, developing budgets, hiring and training staff, scheduling employees, and implementing programs for residents.

17. How Do You Start A Senior Living Home?

The following steps are how you can get started in the senior living industry.

• Acquire Land or a Home
• Contract a Real Estate Agent and Check Zoning Laws
• Hire an Architect and Building Contractors
• Apply for Permits
• Hire the Right People
• Secure the Necessary License
• Purchase Furniture
• Plan for Marketing and Advertising

18. Can You Turn Your Home Into An Assisted Living Facility?

Yes, you can  convert your home into an assisted living facility . However, you need to see the regulations in your state or city and apply them to the structure you are considering for conversion to an Assisted Living Facility.

19. How to Start a Group Home In California?

There are several agencies involved in the oversight of group homes in California. The processes to start a group home in California include;

• Contact your local Regional Centre.
• Attend a “Residential Services Training” through your Regional Centre
• Develop a “program design” that shows how you can meet and fill the current needs of your local Regional Centre.
• Attend an orientation at Community Care Licensing (CCL) for Adult Care, Child Care or Elderly Care.
• Apply for a license
• Apply for “Vendorization” through your local Regional Centre
• Accept your first client from the placement packets and proudly open your Group Home.

20. How Do You Convert Your Home Into An Assisted Living Home?

Depending on your house, neighbourhood and state, it may not be possible to convert your house into an assisted living facility. If it is, the process and steps will include;

• Check the zoning of your property with your city or county. Assisted living facilities are businesses and are typically not allowed in residential zones.
• Research your state laws and regulations on assisted living facility licensing.
• Understand the regulations on facility space, structural and safety requirements and compare them to your home.
• Seek adequate financing to make physical changes to your home as well as to hire the clinical and support staff required under state law.
• Hire a contractor with experience in assisted living facilities, skilled nursing facilities or other healthcare structures.
• Apply to your state for licensure as an assisted living facility.
• Hire or contract required staff which usually includes a nurse who visits a certain number of hours per week.

21. How To Start A Group Home In Michigan?

Here is how you can start a group home in Michigan;

• Consult with a licensed group home institution and take notes on its current operating setup.
• Meet the state requirements for group homes.
• Hire competent staff
• Create a building plan review and submit it to the Department of Energy, Labour and Economic Growth (DELEG) and the Bureau of Fire Services (BFS).
• Apply for a local zoning approval to start a group home that fits seven or more clients
• Apply for a group home license in Michigan

22. How To Start A Group Home In Ohio?

The Ohio Department of Job and Family Services (ODJFS) is responsible for providing guidelines for group homes, which must be licensed by ODJFS or an approved local entity. Here is how you can start a group home in Ohio;

• Review your financial situation and determine if you can afford to purchase a house
• Determine the location and house
• Purchase the house
• Develop a written emergency plan that outlines procedures for fires, evacuations, missing persons and severe weather
• Sign and submit the application to the Ohio Department of Job and Family Services
• Attend the onsite inspection
• Hire the home staff

23. What Are The Steps To Start A Group Home In Kansas?

Here is how you can start a group home in Kansas;

• Decide which kind of group home you would like to have in Kansas.
• Choose the programs your group home is going to offer.
• Decide on the exact location of your group home.
• Decide on the number of occupants you’d like to have in your group home.
• Make sure that you know the type of employees and the manpower you need to operate your group home.
• Obtain a group home license from the Kansas Department of Health and Environment.
• Research grants that would match your choice of business.

24. How Many Group Homes Can You Open?

As a new entity, licensing agencies will be eager to see how you succeed with one program. Howbeit, when licensed, if the program is successful in its initial operation (a period of approximately 15-18 months), you may apply for a license for another facility.

25. How To Start A Group Home In Texas?

Here is how you can start a group home in Texas;

• Register the type of group home you want based on the type of people you wish to help in your community.
• Write a business plan that summarizes your vision, mission, business goals,  start-up and operating costs , marketing plan and expenses, financial projections and competitor analysis.
• Buy, rent or lease a home or facility that is sufficient to house the number of people you want
• Comply with local fire building codes and zoning regulations.
• Contact the Texas Department of Aging and Disability Services (DADS) and Texas attorney general’s office.
• Obtain the license to open the group home in Texas from DADS.
• Register your business legal structure and business name with the Texas Secretary of State.
• Obtain general liability insurance and business insurance
• Hire employees who have a clean criminal background and a driver’s license.

26. Where Can You Get Information And Financial Help To Open A Foster Or Group Home?

Group homes are licensed and monitored by state departments of human services, licensing offices or bureaus, and funding for their operations may come from different sources. Note that contacting the local county child welfare agency is a first good step to learn about requirements and financing options concerning Foster or group homes.

Child Welfare Information Gateway, a service of the Children’s Bureau, Administration for Children and Families, also provides contact information for State Foster Care Program Managers and State Licensing Specialists on its website.

27. What Does A Residential Care Worker Do?

Residential care refers to personal care services given to children and adults unable to live independently. Responsible for providing these services are residential care workers, professionals who focus on improving the physical and mental well-being of their clients. The primary role of residential care workers is to provide physical care to patients who cannot perform day-to-day living tasks.

29. How Do You Start A Group Home For Special Needs Adults?

The necessary steps to take include;

• Contact a Social Service agency such as the Department of Human Services (DHS) or a private charity such as Catholic Social Services or Lutheran Social Services.
• Find housing that meets licensing and inspection requirements
• Attend the workshop or other licensing sessions required for licensure.
• Apply for grants and seek funding for your group home .
• Evaluate your budget regularly, and make changes as needed.
• Renew your license.

30. What Is The Difference Between A Group Home And A Residential Treatment Centre?

The key differences between a group home and residential treatment centre are the intensity of the treatment and environment where treatment is carried out in. Group homes consist of 24/7 monitoring, while residential treatment centres consist of monitoring, but not quite on a 24/7 intensity.

Another key difference between the two is the length of treatment. Note that most people that seek treatment for mental health issues are treated on an outpatient basis, in which they attend regular meetings – usually 2-3 times per week.

While group home treatment is usually short-term. Residential treatment has the potential to be ongoing – it all depends on how an individual responds to treatment.

31. What Is The Single Point Of Entry?

Single point of entry simply refers to a program from which a current or potential long-term care consumer can get long-term care information, screening, assessment of need, care planning, supports coordination, and referral to appropriate long-term care supports and services.

GOC is responsible for the coordination and oversight of the Single Point of Entry process. GOC staff conducts the Single Point of Entry Training and provides technical support to prospective residential child care program providers.

32. How Do You Start A Non-Medical Home Care Business?

To start a non-medical home care business, here are steps to consider;

• Determine the Structure of Your Business.
• Create a Business Entity and Meet Licensing Requirements.
• Develop Your Policies and Procedures.
• Set Up Your Financial Systems.
• Recruit and Hire Office Staff.
• Develop a Recruitment and Retention Plan for Caregivers.
• Scheduling, Billing, and Time Keeping Systems.
• Set Up Your Office.
• Develop Your Sales and Marketing Plan
• Measuring the Success of Your Business

33. What Do I Need To Ask Myself Before Starting The SPE Process?

The process of becoming licensed to operate a group home for children is not easy and will take a lot of time and energy on your part. You need to ask yourself:

• Am I qualified to run a group home?
• What experience do I have with the population I intend to serve?
• What data/information do I have that indicates a program is needed in the area where I plan to locate?
• Do I have the six months of financial resources the State recommends to start a new business? If I am dependent upon loans, will I have the resources to pay them back?
• What is special about my program that will make it attractive to placement workers?
• Do I have the business skills needed to run a small business? If not, whom can I depend upon to help me with the business side?
• Do I have the management skills needed to run a program? If not, whom can I depend upon to help me with the program side of the business?

34. What Are The Benefits Of Transitional Housing?

Transitional housing  more or less describes a community project or program that provides temporary housing and support services for homeless people until they can find permanent solutions. Its benefits include;

• Reduced Crime
• Disease Prevention
• Substance Abuse
• Employment Assistance
• Self Esteem

35. How To Start A Group Home In Florida?

The Steps to take include;

• Decide what type of group home you would like to open and create a business plan
• Find a location that will suit your group home needs
• Consult with local agencies and  become a certified group home
• Pass a safety inspection and take classes to become a foster parent if you would like a group home for children .
• Apply with the local Florida area agencies if you wish to start a group home for disabled individuals.
• Contact the Florida Department of Elder Affairs if you would like to run a group home for the elderly.

36. How Much Does It Cost To Build A Custom Home?

Custom homes cost anywhere from $350,000 to $1.5 million or more. Expect to pay $300 to $500 per square foot for custom and luxury builds. Custom homes come in almost any shape and size.

37. What Happens After I Attend A Single Point Of Entry Training?

After attending the SPE Training, you will be issued the SCYFIS (State Children, Youth and Families Information System) logon and a password needed to submit your proposal online.

38.  How Much Does A Group Home Owner Make A Year ?

Most group home owners really do not profit off of their group homes because it is about helping the residents or whoever occupies the group home. However, if you are running a group home to make money, you could get about 400 dollars a week per child from the state.

A lot of people do get the money but most of it is put back into the group home to pay the expenses of the occupants and the home itself. The expenses of the group home are mandatory if you want to keep your home from getting shut down or closed. But in a year a group home owner makes about $20,800 per child.

39. How Much Do Group Home Workers Get Paid?

According to the BLS, the median salary of a group home worker was $25,280 per year as of 2019, or $12.15 per hour. Also, job website PayScale notes that supervisory positions in group home jobs pay an average of $14.30 per hour, with salaries typically ranging from $11.13 to $18.75 per hour. Annualized, the average full time salary is $36,498, with a typical range between $28,000 and $50,000.

40. How Much Money Do You Need To Start An Assisted Living Facility?

An article by Forbes on assisted living facilities estimates the cost of an 80-bed facility at $11 million (or $130,000 to $145,000 per bed). Howbeit, ensure to add three to six months’ operating expenses to the budgeted start-up costs. The level of operating costs will depend on the type and size of the facility to be created.

41. What Happens After You Submit A Proposal To GOC?

Within 90 days of receiving it, GOC will put your proposal through rigorous examination. Note that after the review, you will either be required to submit additional information, or your proposal will be forwarded to the appropriate licensing agency.

If you are asked to submit additional information, you will be asked to submit it within 60 days of receipt of the letter or the State will consider your proposal withdrawn. The entire process – including the review of the proposal and any proposal revisions requested by GOC, and the process for acquiring a license by one of the licensing agencies – can take up to one year or longer. The length of time for the entire process will depend on the quality of your proposal submission.

42. What Experience Do You Need To Have For The Population You Intend To Serve?

• Crisis Intervention
• Independent Living
• Personal Care
• Other Skills like CPR and patient care

43. How Do You Start A Non-Profit Assisted Living Facility?

While all assisted living communities charge a fee to residents, non-profit facilities are different because any profit the facility makes after all expenses are paid goes back into that facility. No profits are taken by shareholders or anyone else. To start a non-profit assisted living facility, here are steps to consider;

• Choose a name
• Build, purchase or convert an existing facility for your new assisted living business.
• File articles of incorporation
• Apply for your IRS tax exemption
• Apply for a state tax exemption
• Draft bylaws
• Appoint directors
• Hold a meeting of the board
• Obtain a specialized license as an assisted living business.
• Obtain an operator’s license required by your state.

44. What Are Some Good Rules To Follow In Developing Your Proposed Program?

It is pertinent you consider your proposal as a business plan. Take time to think about your vision for your program. Your completed proposal should be a picture of what your program will look like and what it will take to operate it.

It should encompass every aspect of your business such as: description of your program, operational plan, description of staff and their duties and responsibilities, services offered, start-up budget and operational budget. Please be sure to read through your proposal thoroughly before submission.

45. How Many Youths May You Have In Your Program?

Have it in mind that several factors determine the maximum number of youths you may have in your program. These factors include the Fair Housing Act as amended in 1988; COMAR regulations, fire authority, and health and safety.

46. How Much Do Resident Managers Make?

As of Mar 17, 2022, the average annual pay for a Resident Manager in the United States is $40,250 a year. This equates to approximately $19.35 an hour, $774/week, and $3,354/month.

47. What Types Of Group Homes Are Licensed By DHR, DJS, And DHMH?

DHR Licenses the following types of group homes:

• Independent Living Programs
• Shelter Care
• Regular Group Homes
• Respite Care
• Teen Mother Baby Programs
• Treatment Foster Care

DJS Licenses the following types of group homes:

• Secure Group Homes

DHMH Licenses the following types of group homes:

• Residential facilities for children with developmental disabilities
• Therapeutic Group Homes

48.  Is Owning An Assisted Living Facility Profitable ?

Yes, the senior care industry in the US has never looked more promising than it does now. Thanks to the mass retirement of baby boomers and massive leaps in healthcare technology, we are experiencing the largest population of older adults than ever before.

The US assisted living home market size was estimated at $73.6 billion in 2018, with a CAGR of 6.4% over the forecast period. Stable assisted living communities have a profit operating profit margin between 28 and 38% – though the margin decreases in facilities with a memory care component.

Note that a single-family home can generate $36,000 of gross profits and $10,000 of monthly cash flow. This value varies based on a range of aspects, like its size, location, and amenities.

49. Where Can You Find A List Of Homes That Are Designated As Residential Homes For Developmentally Disabled Individuals?

Group homes that serve persons with disabilities are regulated by the Agency for Persons with Disabilities. Group homes that serve children will be regulated by the Department of Children and Families. Meanwhile, certain group homes for the elderly may be licensed by the Agency for Health Care Administration. These agencies provide detailed lists of homes designated as residential homes for the population they cover.

50. Are Group Homes Non-Profit?

Group homes can be run either as a non-profit or a for-profit venture.

51. Can A Non-Profit Organization Own A Long-Term Care Facility?

No, nonprofit organizations cannot own long- term care facilities

52. How Much Profit Do Care Homes Make?

Non-medical home care rates currently range from $20 an hour to $40 per hour, depending on the location. Small towns and rural areas, where living costs are lower, are less, and big cities, where living costs are high, tend to be on the high side. Nonetheless, the national average is $27 per hour, which works out to $54,000 a year with a 40 hour work week.

53. How Long Does Your Proposal Have To Be?

Note that there is no limit on the length of your proposal. You will only have to follow the Proposal Outline and the COMAR regulations (14.31.06) when developing your proposal.

54. How Do You Start A Private Care Business?

Due to the aging of baby boomers and increased life expectancy, the number of senior citizens over the age of 65 is increasing every year. With that comes the increasing need for medical and personal care as well. This offers great business opportunities for entrepreneurs in the healthcare industry to start your own private care business, here are steps to consider.

• Create a business plan.
• Register with the state
• Obtain Medicare and Medicaid certifications.
• Hire great staff.
• Get your clients.

55. Where Can You Find Classes For Assisted Living Training?

• CareAcademy
• American Caregivers Association
• Family Caregiver Videos and Webinars
• Video Experiences of Fellow Caregivers
• Interactive Caregiver Courses and Videos

56. How Do AFC Homes Get Paid?

• Social Security
• State Based, Non-Medicaid Assistance Programs
• Veterans’ Programs
• Reverse Mortgages & Home Equity Options
• Life Insurance Policies
• Long Term Care Insurance

57. What Are Tips For Writing A Good Proposal?

• Be clear, concise and logical.
• Make it reader friendly.
• Leave plenty of time to research the type of program you want to develop and whether that type of program is needed in the area you are considering.
• Familiarize yourself with State regulations,  policies and procedures that will govern your program .
• Use the SPE Proposal Outline as it will help you structure the information that is needed in the proposal.
• Do not use jargon and contractions.
• Do not rely heavily on acronyms.
• Proofread, proofread, proofread.

58. How Does A Homeless Shelter Work?

A homeless shelter more or less starts with a group of individuals who intend to develop a plan to help people in the community who need shelter. It eventually grows into a plan to  put up a homeless shelter . Most homeless shelters are funded by sponsors such as hospitals, companies, professionals, and individuals. Among the programs provided by homeless shelters are:

• Providing shelter
• Distribution of basic necessities
• Rehabilitation

59. What Is The HUD Septic System Distance Requirement?

According to HUD, a domestic well is expected to be located a minimum of 100 feet from the septic tanks drain field, where the waste is disposed, and a minimum of 10 feet from any property line. In some cases, state or local regulations have greater distance requirements which must be met.

60. How Much Does The Government Pay For Group Homes?

$400 a week per child from the state

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• Hospital Business Plan [Sample Template]
• Methadone Clinic Business Plan [Sample Template]
• How to Start a Group Home for Adults with Disabilities
• How to Get a Job at a Group Home in 6 Steps

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How to Start a Group Home

Last Updated: March 24, 2024 Fact Checked

This article was co-authored by Dan Bodner and by wikiHow staff writer, Christopher M. Osborne, PhD . Dan Bodner is a Transitional Shelter & Homelessness Expert and the CEO & Founder of QuickHaven Transitional Shelters. With over 20 years of experience, he specializes in executive leadership, product development, and innovation, which have helped him develop modular tiny homes to improve the lives of those affected by homelessness. Dan earned a BA from Vassar College and an MS from the University of Texas at Austin. There are 10 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 774,328 times.

A group home can refer to many things, but it generally is a site that provides twenty-four hour non-medical care in a structured environment. [1] X Research source They often focus on the elderly, people with mental or physical disabilities, or those dealing with substance abuse. Starting a group home can lead to a rewarding career helping people in need.

Doing Your Research

• Conduct a “needs assessment” of the local area in which you hope to start your group home. How many similar homes exist in the area? What is their average occupancy level? Is there a need for more? Can you provide a group home setting that will distinguish you from the pack?
• Here, as with numerous other times during this process, you should contact the government agencies that oversee group homes in your area (this will vary by jurisdiction). Ask if there is a need for another group home, and if so, what type is most in demand. You can also contact local social service organizations, hospitals, probation offices, and such for insights into group home needs in the area.

• In all honesty, if your primary goal is anything other than to help vulnerable people, running a group home probably isn’t for you. The job requires hard work, long hours, significant expense, and ample frustration, so you need to be able to find your reward in the good you’re doing for others. [2] X Research source
• Think about who you want to serve with your group home. Seniors? People with disabilities? At-risk children? Despite some similarities, each option offers its own unique challenges and rewards. You may want to visit several types of group homes to get a feel for the differences.

• There is, in fact, some political momentum in the U.S. to cut federal funding for group homes for children, based on examples of abuse and exploitation and questions about their effectiveness. [3] X Research source
• You may well find opposition among local homeowners when it comes time to locate your group home. Even if you’re looking to serve only senior citizens, some people reflexively oppose the notion of having any sort of group home in their midst, often citing the potential risk to property values. When the time comes, make sure you have all your legal “ducks in a row,” and also work on soothing neighborhood nerves by explaining the purpose and need for the group home and the provisions you will make to be a beneficial neighbor.

• Title Page and Table of Contents.
• Executive Summary, in which you summarize your vision for the company.
• General Company Description, in which you provide an overview of your company and the service it provides to its market.
• Products and Services, in which you describe, in detail, your unique product or service.
• Marketing Plan, in which you describe how you'll bring your product to its consumers.
• Operational Plan, in which you describe how the business will be operated on a day-to-day basis.
• Management and Organization, in which you describe the structure of your organization and the philosophy that governs it.
• Financial Plan, in which you illustrate your working model for finances and your need from investors.
• The U.S. Small Business Administration ( https://www.sba.gov/ ) and similar small business support entities can also offer guidance on developing a business plan.

• Along with guidance for your business plan, the U.S. Small Business Administration also offers a wealth of information on the process and expectations for securing small business loans from financial institutions.
• Inquire with the local and state agencies responsible for overseeing group homes in your jurisdiction, to see if there are grants or low-interest loans available.
• Don’t be afraid to get creative in securing start-up funding for your group home. The options can range from crowdfunding to renting out part of your residence. Borrowing from friends and family is often an option as well, although you must balance its benefits with the possible awkwardness that can arise from imposing a business relationship on a personal one. [5] X Research source

Navigating the “Red Tape”

• In California, for example, a group home for children must have the written support of the host county (among other requirements) to be eligible for essential reimbursement funding via the AFDC-FC program. [6] X Research source
• Connecticut, as another representative example, has regulations for group homes covering areas ranging from telephone service to clean bathrooms. You are likely to need all the help you can get in navigating through the red tape necessary to start a group home. [7] X Research source

• In California, group homes for children are licensed by the state Department of Social Services (CDSS). [8] X Research source
• In Florida, the Department of Health provides information but not licensing for group homes; that responsibility lies (depending on the nature of the facility) with either the Agency for Health Care Administration or the Department of Children and Families (DCF). [9] X Research source
• In Connecticut, the Department of Developmental Services (formerly the Department of Mental Retardation) handles licensing for group homes for the mentally disabled. [10] X Research source
• State licensing for your facility is likely only the start of the process. You may need to be personally licensed as a Certified Administrator of Group Homes, for instance.

• Start by contacting your local (such as county) department of health, or human services, or social services, or whatever other unit seems most likely to deal with the operation of group homes in your area. Step up to the state and federal levels as warranted.
• Ask lots of questions, and be very patient. Remember why you want to render this valuable service to your community. It can never hurt to solicit guidance from existing group home operators as well.

• Unfortunately but not surprisingly, establishing non-profit status in the U.S. is not a quick and easy process. You need to create a corporate entity by filing Articles of Incorporation with your state, then begin work on the lengthy Form 1023 provided by the IRS, then, if approved, circle back to the state level to ensure your exemption from state taxation. You may find it beneficial to hire an attorney well-versed in this process. [14] X Research source [15] X Research source
• Check to determine whether your state requires insurance coverage for your group home, [16] X Research source but make sure you obtain sufficient insurance covering liability, fire, and theft, among other areas. [17] X Research source

• Completing Form I-9, which verifies an employee’s eligibility to work in the U.S.
• Providing Form W-4, which determines federal tax withholding for each employee.
• Determining your individual state’s requirements regarding new hire reporting, tax reporting, and worker’s compensation insurance.
• Establishing a functional record-keeping operation so you can keep track of your many responsibilities as an employer.

Establishing Your Home

• Familiarize yourself with local zoning regulations, so you know where you can legally establish a group home. Also look into local and state requirements for group home facilities; in Connecticut, for instance, there are specific square footage requirements for resident bedroom sizes. [18] X Research source
• You may face opposition from local residents who are not keen to have a group home in their midst. They will often cite safety concerns, decreased property values, or even traffic and parking problems as reasons for opposition. Even if you have verified your legal right to establish your home, be prepared to explain and defend (in a neighborly manner) the benefits your group home will offer to the community.

• Although based on 1998 figures, the sample budget for a group home serving 8-12 children in Georgia provided at https://www.cga.ct.gov/2003/rpt/2003-R-0169.htm may prove a useful point of reference. Note the estimated expenses of $250,000 per year for a relatively small group home, and the importance the 60% per diem reimbursement rate provided by the state of Georgia after the first year of operation.
• Basically, don’t expect to make big money by operating a group home. Focus on the good work you are doing for those in need.

• Finding people with (positive) experience working in a group home setting is great, of course, but don’t automatically exclude everyone without experience. Consider educational backgrounds and training, as well as temperament and personality traits. Working in a group home setting requires lots of patience, perseverance, and compassion; it takes the right kind of person with the right kind of attitude to succeed.
• At the interview, asking questions like "Can you provide an example of a problem that you successfully solved?" may offer insights into a potential employee's ambition, ingenuity, and work ethic. [19] X Research source Keep in mind that such questions are common, however, and the interviewee may have prepared stock answers already. (An inability to answer effectively is thus a bad sign.) In addition, try to think up a few problem-solving hypotheticals, for instance, that are specific to the group home setting (“How would you deal with a resident that is / says / does …?").

• For example, if you are operating a group home for abused children, it will be essential to your survival as a business that such children “in the system” be located with you.
• Depending upon your location, a legitimate “host letter” (or similar) may be required in order to receive reimbursements. [20] X Research source
• Inquire with the local government authority responsible for group homes regarding the requirements and process for acquiring this document.

• How to Open a Small Business offers a nice range of general advice on the topic, much of which is relevant to the group home experience.
• Advertising is important, even if logo balloons and prize giveaways may not be right for your group home’s grand opening. But, spreading the word about your business through traditional, digital, and social media methods is still valuable. For group homes in particular, making connections with the proper government agencies and community organizations — charitable, religious, educational, and so forth — may be your most vital form of advertising.

Expert Q&A

You Might Also Like

• ↑ http://www.cdss.ca.gov/cdssweb/entres/forms/english/pub223.pdf
• ↑ http://www.peace-university.net/41016.php
• ↑ https://psmag.com/news/is-it-time-to-start-shutting-down-group-homes-for-troubled-children
• ↑ https://www.sba.gov/writing-business-plan
• ↑ http://www.businessnewsdaily.com/1733-small-business-financing-options-.html
• ↑ https://www.cga.ct.gov/2003/rpt/2003-R-0169.htm
• ↑ https://www.floridahealth.gov/environmental-health/group-care/residential-group-care.html
• ↑ http://www.nolo.com/legal-encyclopedia/nonprofit-tax-exempt-status-501c3-30124.html
• ↑ https://www.501c3.org/how-to-start-a-501c3-nonprofit/
• ↑ http://www.entrepreneur.com/article/241524

About This Article

Before you start a group home, analyze your local market to make sure there is a need for a new facility in your area. Then, create a detailed business plan in which you describe your unique service, how you plan to serve the community, and how your business will be operated on a day-to-day business. Take this time to create a budget as well, including finding sources for financing. Keep reading for information on how to navigate red tape on the road to starting your group home. Did this summary help you? Yes No

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How to Start a Group Home Business

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A group home offers assisted living to different kinds of people, from the elderly to children to people with mental or physical disabilities.

If you want to start a group home:

• Choose a location. Check your city's zoning requirements [source: Home Business Center ]. Try to get the neighbors on board so you won't have to deal with the, "not in my backyard," phenomenon [source: Encyclopedia of Mental Disorders ].
• Acquire all the necessary permits and licenses.
• Find out the regulations pertaining to group homes, including how many residents you can have, how much staff you'll need, what kind of training the staff needs, what your facility must be equipped with, etc. [source: Schiffer].
• Get first aid and/or CPR certification if necessary.
• Decide whether or not you want to incorporate your business. Incorporate it or file your business name with the county clerk [source: Home Business Center ].
• Register your business as a nonprofit organization .
• Create a business plan. Include a mission statement, your strategies of operation, a breakdown of costs (including mortgage or rent, staff salaries and residents' living expenses) and your plans for funding [source: Schiffer].
• Find sources of financing. You may qualify for funds from the Small Business Administration and other state and federal agencies. You may also want to raise funds from private donors.
• Set up a bank account.
• Get advice from an accountant.
• Get all the necessary insurance for your facility.
• Get all the furnishings and equipment for your group home.
• Hire staff members who are compassionate as well as qualified. You may want to do background checks on potential staff members before hiring them.
• Recruit residents by advertising your facility.

Successful group homes generally have a well-trained staff, a home-like atmosphere and a small staff-to-resident ratio [source: Encyclopedia of Mental Disorders ]. Keep all these things in mind when planning your group home.

Please copy/paste the following text to properly cite this HowStuffWorks.com article:

Free Nonprofit Business Plan Templates

By Joe Weller | September 18, 2020

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In this article, we’ve rounded up the most useful list of nonprofit business plan templates, all free to download in Word, PDF, and Excel formats.

Included on this page, you’ll find a one-page nonprofit business plan template , a fill-in-the-blank nonprofit business plan template , a startup nonprofit business planning timeline template , and more. Plus, we provide helpful tips for creating your nonprofit business plan .

Nonprofit Business Plan Template

Use this customizable nonprofit business plan template to organize your nonprofit organization’s mission and goals and convey them to stakeholders. This template includes space for information about your nonprofit’s background, objectives, management team, program offerings, market analysis, promotional activities, funding sources, fundraising methods, and much more. 

Download Nonprofit Business Plan Template

One-Page Business Plan for Nonprofit Template

This one-page nonprofit business plan template has a simple and scannable design to outline the key details of your organization’s strategy. This template includes space to detail your mission, vision, and purpose statements, as well as the problems you aim to solve in your community, the people who benefit from your program offerings, your key marketing activities, your financial goals, and more.

Download One-Page Business Plan for Nonprofit Template

Excel | Word | PDF

For additional resources, including an example of a one-page business plan , visit “ One-Page Business Plan Templates with a Quick How-To Guide .”

Fill-In-the-Blank Nonprofit Business Plan Template

Use this fill-in-the-blank template as the basis for building a thorough business plan for a nonprofit organization. This template includes space to describe your organization’s background, purpose, and main objectives, as well as key personnel, program and service offerings, market analysis, promotional activities, fundraising methods, and more. 

Download Fill-In-the-Blank Nonprofit Business Plan Template

For additional resources that cater to a wide variety of organizations, visit “ Free Fill-In-the-Blank Business Plan Templates .”

Startup Nonprofit Business Planning Template with Timeline

Use this business planning template to organize and schedule key activities for your business. Fill in the cells according to the due dates, and color-code the cells by phase, owner, or category to provide a visual timeline of progress.

Download Startup Nonprofit Business Planning Template with Timeline

Excel | Smartsheet

Nonprofit Business Plan Template for Youth Program

Use this template as a foundation for building a powerful and attractive nonprofit business plan for youth programs and services. This template has all the core components of a nonprofit business plan. It includes room to detail the organization’s background, management team key personnel, current and future youth program offerings, promotional activities, operations plan, financial statements, and much more.

Download Nonprofit Business Plan Template for Youth Program

Word | PDF  | Google Doc

Sample Nonprofit Business Plan Outline Template

You can customize this sample nonprofit business plan outline to fit the specific needs of your organization. To ensure that you don’t miss any essential details, use this outline to help you prepare and organize the elements of your plan before filling in each section.

Download Sample Nonprofit Business Plan Outline Template

Nonprofit Startup Business Planning Checklist Template

Use this customizable business planning checklist as the basis for outlining the necessary steps to get your nonprofit organization up and running. You can customize this checklist to fit your individual needs. It includes essential steps, such as conducting a SWOT analysis , fulfilling the research requirements specific to your state, conducting a risk assessment , defining roles and responsibilities, creating a portal for board members, and other tasks to keep your plan on track.

Download Nonprofit Startup Business Planning Checklist Template

Tips to Create Your Nonprofit Business Plan

Your nonprofit business plan should provide your donors, volunteers, and other key stakeholders with a clear picture of your overarching mission and objectives. Below, we share our top tips for ensuring that your plan is attractive and thorough.

• Develop a Strategy First: You must aim before you fire if you want to be effective. In other words, develop a strategic plan for your nonprofit in order to provide your team with direction and a roadmap before you build your business plan.
• Save Time with a Template: No need to start from scratch when you can use a customizable nonprofit business plan template to get started. (Download one of the options above.)
• Start with What You Have: With the exception of completing the executive summary, which you must do last, you aren’t obligated to fill in each section of the plan in order. Use the information you have on hand to begin filling in the various parts of your business plan, then conduct additional research to fill in the gaps.
• Ensure Your Information Is Credible: Back up all the details in your plan with reputable sources that stakeholders can easily reference.
• Be Realistic: Use realistic assumptions and numbers in your financial statements and forecasts. Avoid the use of overly lofty or low-lying projections, so stakeholders feel more confident about your plan. 
• Strive for Scannability: Keep each section clear and concise. Use bullet points where appropriate, and avoid large walls of text. 
• Use Visuals: Add tables, charts, and other graphics to draw the eye and support key points in the plan.
• Be Consistent: Keep the voice and formatting (e.g., font style and size) consistent throughout the plan to maintain a sense of continuity.
• Stay True to Your Brand: Make sure that the tone, colors, and overall style of the business plan are a true reflection of your organization’s brand.
• Proofread Before Distribution: Prior to distributing the plan to stakeholders, have a colleague proofread the rough version to check for errors and ensure that the plan is polished.
• Don’t Set It and Forget It: You should treat your nonprofit business plan as a living document that you need to review and update on a regular basis — as objectives change and your organization grows.
• Use an Effective Collaboration Tool: Use an online tool to accomplish the following: collaborate with key personnel on all components of the business plan; enable version control for all documents; and keep resources in one accessible place.

Improve Your Nonprofit Business Planning Efforts with Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

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How to Write a Business Plan For a Nonprofit Organization + Template

Creating a business plan is essential for any business, but it can be especially helpful for nonprofits. A nonprofit business plan allows you to set goals and track progress over time. It can also help you secure funding from investors or grant-making organizations.

A well-crafted business plan not only outlines your vision for the organization but also provides a step-by-step process of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article will provide an overview of the key elements that every nonprofit founder should include in their business plan.

Download the Ultimate Nonprofit Business Plan Template

What is a Nonprofit Business Plan?

A nonprofit business plan is a formal written document that describes your organization’s purpose, structure, and operations. It is used to communicate your vision to potential investors or donors and convince them to support your cause.

The business plan should include information about your target market, financial projections, and marketing strategy. It should also outline the organization’s mission statement and goals.

Why Write a Nonprofit Business Plan?

A nonprofit business plan is required if you want to secure funding from grant-making organizations or investors.

A well-crafted business plan will help you:

• Define your organization’s purpose and goals
• Articulate your vision for the future
• Develop a step-by-step plan to achieve your goals
• Secure funding from investors or donors
• Convince potential supporters to invest in your cause

Entrepreneurs can also use this as a roadmap when starting your new nonprofit organization, especially if you are inexperienced in starting a nonprofit.

Writing an Effective Nonprofit Business Plan

The key is to tailor your business plan to the specific needs of your nonprofit. Here’s a quick overview of what to include:

Executive Summary

Organization overview, products, programs, and services, industry analysis, customer analysis, marketing plan, operations plan, management team.

• Financial Plan

The executive summary of a nonprofit business plan is a one-to-two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your nonprofit organization
• Provide a short summary of the key points of each section of your business plan.
• Organize your thoughts in a logical sequence that is easy for the reader to follow.
• Include information about your organization’s management team, industry analysis, competitive analysis, and financial forecast.

This section should include a brief history of your nonprofit organization. Include a short description of how and why you started it and provide a timeline of milestones the organization has achieved.

If you are just starting your nonprofit, you may not have a long history. Instead, you can include information about your professional experience in the industry and how and why you conceived your new nonprofit idea. If you have worked for a similar organization before or have been involved in a nonprofit before starting your own, mention this.

You will also include information about your chosen n onprofit business model and how it is different from other nonprofits in your target market.

This section is all about what your nonprofit organization offers. Include information about your programs, services, and any products you may sell.

Describe the products or services you offer and how they benefit your target market. Examples might include:

• A food bank that provides healthy meals to low-income families
• A job training program that helps unemployed adults find jobs
• An after-school program that helps kids stay out of gangs
• An adult literacy program that helps adults learn to read and write

Include information about your pricing strategy and any discounts or promotions you offer. Examples might include membership benefits, free shipping, or volume discounts.

If you offer more than one product or service, describe each one in detail. Include information about who uses each product or service and how it helps them achieve their goals.

If you offer any programs, describe them in detail. Include information about how often they are offered and the eligibility requirements for participants. For example, if you offer a job training program, you might include information about how often the program is offered, how long it lasts, and what kinds of jobs participants can expect to find after completing the program.

The industry or market analysis is an important component of a nonprofit business plan. Conduct thorough market research to determine industry trends, identify your potential customers, and the potential size of this market. 

Questions to answer include:

• What part of the nonprofit industry are you targeting?
• Who are your competitors?
• How big is the market?
• What trends are happening in the industry right now?

You should also include information about your research methodology and sources of information, including company reports and expert opinions.

As an example, if you are starting a food bank, your industry analysis might include information about the number of people in your community who are considered “food insecure” (they don’t have regular access to enough nutritious food). You would also include information about other food banks in your area, how they are funded, and the services they offer.

For each of your competitors, you should include a brief description of their organization, their target market, and their competitive advantage. To do this, you should complete a SWOT analysis.

A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a helpful tool to assess your nonprofit’s current position and identify areas where you can improve.

Some questions to consider when conducting a SWOT analysis include:

• Strengths : What does your nonprofit do well?
• Weaknesses : What areas could your nonprofit improve?
• Opportunities : What trends or changes in the industry could you take advantage of?
• Threats : What trends or changes in the industry could hurt your nonprofit’s chances of success?

After you have identified your nonprofit’s strengths, weaknesses, opportunities, and threats, you can develop strategies to improve your organization.

For example, if you are starting a food bank, your SWOT analysis might reveal that there is a need for more food banks in your community. You could use this information to develop a marketing strategy to reach potential donors who might be interested in supporting your organization.

If you are starting a job training program, your SWOT analysis might reveal that there is a need for more programs like yours in the community. You could use this information to develop a business plan and marketing strategy to reach potential participants who might be interested in enrolling in your program.

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, if you are starting a job training program for unemployed adults, your target audience might be low-income adults between the ages of 18 and 35. Your customer analysis would include information about their needs (e.g., transportation, childcare, job readiness skills) and wants (e.g., good pay, flexible hours, benefits).

If you have more than one target audience, you will need to provide a separate customer analysis for each one.

You can include information about how your customers make the decision to buy your product or use your service. For example, if you are starting an after-school program, you might include information about how parents research and compare programs before making a decision.

You should also include information about your marketing strategy and how you plan to reach your target market. For example, if you are starting a food bank, you might include information about how you will promote the food bank to the community and how you will get the word out about your services.

Develop a strategy for targeting those customers who are most likely to use your program, as well as those that might be influenced to buy your products or nonprofit services with the right marketing.

This part of the business plan is where you determine how you are going to reach your target market. This section of your nonprofit business plan should include information about your marketing goals, strategies, and tactics.

• What are your marketing goals? Include information about what you hope to achieve with your marketing efforts, as well as when and how you will achieve it.
• What marketing strategies will you use? Include information about public relations, advertising, social media, and other marketing tactics you will use to reach your target market.
• What tactics will you use? Include information about specific actions you will take to execute your marketing strategy. For example, if you are using social media to reach your target market, include information about which platforms you will use and how often you will post.

Your marketing strategy should be clearly laid out, including the following 4 Ps.

• Product/Service : Make sure your product, service, and/or program offering is clearly defined and differentiated from your competitors, including the benefits of using your service.
• Price : How do you determine the price for your product, services, and/or programs? You should also include a pricing strategy that takes into account what your target market will be willing to pay and how much the competition within your market charges.
• Place : Where will your target market find you? What channels of distribution will you use to reach them?
• Promotion : How will you reach your target market? You can use social media or write a blog, create an email marketing campaign, post flyers, pay for advertising, launch a direct mail campaign, etc.

For example, if you are starting a job training program for unemployed adults, your marketing strategy might include partnering with local job centers and adult education programs to reach potential participants. You might also promote the program through local media outlets and community organizations.

Your marketing plan should also include a sales strategy, which includes information about how you will generate leads and convert them into customers.

You should also include information about your paid advertising budget, including an estimate of expenses and sales projections.

This part of your nonprofit business plan should include the following information:

• How will you deliver your products, services and/or programs to your target market? For example, if you are starting a food bank, you will need to develop a system for collecting and storing food donations, as well as distributing them to the community.
• How will your nonprofit be structured? For example, will you have paid staff or volunteers? How many employees will you need? What skills and experience will they need to have?
• What kind of facilities and equipment will you need to operate your nonprofit? For example, if you are starting a job training program, you will need space to hold classes, as well as computers and other office equipment.
• What are the day-to-day operations of your nonprofit? For example, if you are starting a food bank, you will need to develop a system for accepting and sorting food donations, as well as distributing them to the community.
• Who will be responsible for each task? For example, if you are starting a job training program, you will need to identify who will be responsible for recruiting participants, teaching classes, and placing graduates in jobs.
• What are your policies and procedures? You will want to establish policies related to everything from employee conduct to how you will handle donations.
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is the section of the business plan where you elaborate on the day-to-day execution of your nonprofit. This is where you really get into the nitty-gritty of how your organization will function on a day-to-day basis.

This section of your nonprofit business plan should include information about the individuals who will be running your organization.

• Who is on your team? Include biographies of your executive director, board of directors, and key staff members.
• What are their qualifications? Include information about their education, work experience, and skills.
• What are their roles and responsibilities? Include information about what each team member will be responsible for, as well as their decision-making authority.
• What is their experience in the nonprofit sector? Include information about their work with other nonprofits, as well as their volunteer experiences.

This section of your plan is important because it shows that you have a team of qualified individuals who are committed to the success of your nonprofit.

Nonprofit Financial Plan

This section of your nonprofit business plan should include the following information:

• Your budget. Include information about your income and expenses, as well as your fundraising goals.
• Your sources of funding. Include information about your grants, donations, and other sources of income.
• Use of funds. Include information about how you will use your income to support your programs and operations.

This section of your business plan is important because it shows that you have a clear understanding of your organization’s finances. It also shows that you have a plan for raising and managing your funds.

Now, include a complete and detailed financial plan. This is where you will need to break down your expenses and revenue projections for the first 5 years of operation. This includes the following financial statements:

Income Statement

Your income statement should include:

• Revenue : how will you generate revenue?
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, what is the net income or loss? 

Sample Income Statement for a Startup Nonprofit Organization

Balance sheet.

Include a balance sheet that shows what you have in terms of assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Nonprofit Organization

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Income : All of the revenue coming in from clients.
• Expenses : All of your monthly bills and expenses. Include operating, marketing and capital expenditures.
• Net Cash Flow : The difference between income and expenses for each month after they are totaled and deducted from each other. This number is the net cash flow for each month.

Using your total income and expenses, you can project an annual cash flow statement. Below is a sample of a projected cash flow statement for a startup nonprofit.

Sample Cash Flow Statement for a Startup Nonprofit Organization

Fundraising plan.

This section of your nonprofit business plan should include information about your fundraising goals, strategies, and tactics.

• What are your fundraising goals? Include information about how much money you hope to raise, as well as when and how you will raise it.
• What fundraising strategies will you use? Include information about special events, direct mail campaigns, online giving, and grant writing.
• What fundraising tactics will you use? Include information about volunteer recruitment, donor cultivation, and stewardship.

Now include specific fundraising goals, strategies, and tactics. These could be annual or multi-year goals. Below are some examples:

Goal : To raise $50,000 in the next 12 months.

Strategy : Direct mail campaign

• Create a mailing list of potential donors
• Develop a direct mail piece
• Mail the direct mail piece to potential donors

Goal : To raise $100,000 in the next 24 months.

Strategy : Special event

• Identify potential special event sponsors
• Recruit volunteers to help with the event
• Plan and execute the special event

Goal : To raise $250,000 in the next 36 months.

Strategy : Grant writing

• Research potential grant opportunities
• Write and submit grant proposals
• Follow up on submitted grants

This section of your business plan is important because it shows that you have a clear understanding of your fundraising goals and how you will achieve them.

You will also want to include an appendix section which may include:

• Your complete financial projections
• A complete list of your nonprofit’s policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• A list of your hard assets and equipment with purchase dates, prices paid and any other relevant information
• A list of your soft assets with purchase dates, prices paid and any other relevant information
• Biographies and/or resumes of the key members of your organization
• Your nonprofit’s bylaws
• Your nonprofit’s articles of incorporation
• Your nonprofit’s most recent IRS Form 990
• Any other relevant information that may be helpful in understanding your organization

Writing a good business plan gives you the advantage of being fully prepared to launch and grow your nonprofit organization. It not only outlines your vision but also provides a step-by-step process of how you are going to accomplish it. Sometimes it may be difficult to get started, but once you get the hang of it, writing a business plan becomes easier and will give you a sense of direction and clarity about your nonprofit organization.  

Finish Your Nonprofit Business Plan in 1 Day!

Other helpful articles.

How to Write a Grant Proposal for Your Nonprofit Organization + Template & Examples

How To Create the Articles of Incorporation for Your Nonprofit Organization + Template

How to Develop a Nonprofit Communications Plan + Template

How to Write a Stand-Out Purpose Statement + Examples

Group Home Business Plan Template [Updated 2024]

Group Home Business Plan Template

If you want to start a Group Home business or expand your current Group Home business, you need a business plan.

The following Group Home business plan template gives you the key elements to include in a winning business plan. It can be used to create an elderly group home business plan, a disabled group home business plan or a youth group home plan.

You can download our group home business plan template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a business plan to help you guide you in how to write a business plan for a group home:

​​ Group Home Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Group Home Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

3 Sample Nonprofit Business Plans For Inspiration

Download our Ultimate Nonprofit Business Plan Template here

Below are sample plans to help guide you in writing a nonprofit business plan.

• Example #1 – Kids Are Our First Priority (KAOFP) – a Nonprofit Youth Organization based in Chicago, IL
• Example #2 – Church of the Sacred Heart – a Nonprofit Church based in St. Louis, MO
• Example #3 – Finally Home – a Nonprofit Homeless Shelter in Los Angeles, CA

Sample Nonprofit Business Plan #1 – Kids Are Our First Priority (KAOFP) – a Nonprofit Youth Organization based in Chicago, IL

Executive summary.

Kids Are Our First Priority (KAOFP) is a 501(c)3 nonprofit youth organization that seeks to provide opportunities for students who might otherwise not have access to the arts and humanities. We believe all students should have the opportunity to discover and develop their interests and talents, regardless of socioeconomic status or geographic location. We offer completely free after-school programming in music production, digital photography, creative writing, and leadership development to 12-18-year-olds at risk of dropping out of high school.

Our organization has been active for over five years and has run highly successful programs at two schools in the city of Chicago. We have been awarded an active grant from a local foundation for this coming year, but we will need to cover all costs on our own after that point. Nonprofit administrators have seen a lot of turnovers, leaving the organization without a sustainable plan for reaching its goals.

Organization Overview

The Kids Are Our First Priority (KAOFP) is a 501(c)3 nonprofit youth organization with a mission to provide opportunities for development and self-expression to students who might otherwise not have access. Audiences include at-risk, low-income students from elementary through high school in the Chicago area.

Our programs are built around creative learning with two goals: firstly, creating a space for learning and growth; secondly, encouraging students to share their work with the world.

KAOFP runs three different programs in partnership with closely related nonprofit organizations, providing after-school programming for elementary, middle, and high school-aged children. Programs take place twice a week at different schools around Chicago. While each program is unique in its goals and activities, all programs focus on creative development in the arts and humanities.

Products, Programs, and Services

The three programs offered by KAOFP are Leadership Development (LD), Creative Writing (CW), and Music Production (MP). Students learn in small groups led by skilled instructors. All activities are designed to encourage student engagement, creativity, expression, and community building. Instructors encourage students to share their work with the world through presentations on- and off-site.

Leadership Development (LD)

The Leadership Development program is designed to provide leadership opportunities for high school students who might not otherwise have access to these experiences. Students learn about facilitation, collaboration, communication, and organizational skills as they plan and run projects of their own design. The program’s goal is to provide a structured environment that encourages students to become more confident and comfortable being leaders in their schools, communities, and future careers.

Creative Writing (CW)

Students learn how to use writing creatively as a tool for expression, discovery, and communication. In small groups led by skilled instructors, students write poetry, short stories, and essays of their own design. They also learn about the publishing industry, read each others’ work, and share their writing with the community.

Music Production (MP)

Students learn how to use digital media as a tool for expression, discovery, and communication. In weekly sessions led by skilled instructors, students explore music production through computer software and recording equipment. Students produce their own music and write about their experiences in weekly journals. Industry professionals in the community often volunteer to lead special workshops and seminars.

Industry Analysis

The youth arts and humanities field is extremely competitive. There are many different types of nonprofit organizations doing similar work, but few credible providers with long-term commitments to their communities. KAOFP’s greatest strengths and competitive advantages are our stable and qualified staff, a strong foundation of funding and community support, and a diverse set of programs.

Our biggest competitors include national non-profits with large budgets for advertising and marketing as well as commercial programs that offer music lessons and creative writing courses which may be more cost-effective than our programs. We feel that by focusing on specific areas of creative expression, KAOFP can better serve its communities and differentiate itself from other nonprofit organizations effectively.

Customer Analysis

KAOFP serves elementary, middle, and high school-aged students with programs that include both after-school and summer programming.

Our focus is on low-income neighborhoods with a high population of at-risk youth. In these areas, KAOFP fills a void in the education system by providing opportunities for creative expression and leadership development to students who would not otherwise have access to these resources.

The demographics of our current students are as follows:

• 91% African-American/Black
• 6% Hispanic/Latino
• 5% Multiracial
• 3.9% Low Income
• 4.9% Not Identified

Our main target is low-income African American and Latino youth in Chicago Public Schools. We would like to expand our outreach to include other communities in need of creative enrichment opportunities.

Marketing Plan

KAOFP’s marketing program is designed to support student, parent, and staff recruitment by promoting the organization’s goals and programs. Our main target audience consists of parents seeking after-school enrichment opportunities for their children that emphasize creativity and the arts.

To reach this audience, we advertise in public schools as well as on social networking sites such as Facebook and Twitter. We intend to begin marketing online through a company-sponsored blog, which will feature regular updates about KAOFP events and activities. We also intend to use word of mouth as a form of marketing.

Strategic partnerships with local schools and community centers will provide us with additional exposure as well as additional resources to secure funding.  

Operations Plan

KAOFP’s day-to-day operation is structured around its programs on Tuesdays from 4 pm to 8 pm.

Administrative offices are located in the same space as each program, allowing instructors to closely monitor their students and provide support as needed. The administrative offices serve the essential function of fundraising, communications, record-keeping, and volunteer coordination. KAOFP’s Board of Directors meets bi-monthly to provide further leadership, guidance, and oversight to our board members and volunteers.

Customer service is conducted by phone and email during our regular business hours of Monday – Friday 9 am to 12 pm.  We are not open on weekends or holidays.

Management Team

KAOFP’s organizational structure includes a Board of Directors, an Executive Director, and Program Directors. The Board of Directors provides guidance and oversight to the organization, while the Executive Director manages day-to-day operations. The Program Directors oversee each of KAOFP’s programs.

KAOFP has a small but dedicated staff that is committed to our students and our mission. Our team has a wide range of experience in the arts, education, and nonprofit sector.

Executive Director

The Executive Director is responsible for the overall management of KAOFP. This includes supervising staff, developing and implementing programs, overseeing finances, and representing the organization to the public.

Our Executive Director, Susie Brown, has been with KAOFP since its inception in 2010. She has a B.A. in Fine Arts from the University of Illinois at Urbana-Champaign and an M.F.A. in Creative Writing from Columbia College Chicago. Susie is responsible for the overall management of KAOFP, including supervising staff, developing and implementing programs, overseeing finances, and representing the organization to the public.

Program Directors

Each of KAOFP’s programs is overseen by a Program Director. The Program Directors are responsible for developing and implementing the program curricula, recruiting and training program instructors, and evaluating student progress.

Art Program Director

The Art Program Director, Rachel Smith, has a B.A. in Fine Arts from the University of Illinois at Urbana-Champaign. She is responsible for developing and implementing the program curricula, recruiting and training program instructors, and evaluating student progress.

Music Program Director

The Music Program Director, John Jones, has a B.A. in Music Education from the University of Illinois at Urbana-Champaign. He is responsible for developing and implementing the program curricula, recruiting and training program instructors, and evaluating student progress.

Theatre Program Director

The Theatre Program Director, Jane Doe, has a B.A. in Theatre Arts from the University of Illinois at Urbana-Champaign. She is responsible for developing and implementing the program curricula, recruiting and training program instructors, and evaluating student progress.

Board of Directors

KAOFP’s Board of Directors provides guidance and oversight to the organization. The Board consists of community leaders, educators, artists, and parents. Board members serve three-year terms and can be renewed for one additional term.

Financial Plan

KAOFP’s annual operating budget is approximately $60,000 per year, with an additional one-time cost of about $10,000 for the purchase of equipment and materials. The agency makes very efficient use of its resources by maintaining low overhead costs. Our biggest expense is instructor salaries, which are approximately 75% of total expenses.

Pro Forma Income Statement

Pro forma balance sheet, pro forma cash flow statement, nonprofit business plan example #2 – church of the sacred heart – a nonprofit church based in st. louis, mo.

The Church of Sacred Heart is a nonprofit organization located in St. Louis, Missouri that provides educational opportunities for low-income families. We provide the best quality of education for young children with tuition rates significantly lower than public schools. It has been voted Best Catholic Elementary School by the St Louis Post Dispatch for four years running, and it has maintained consistently high ratings of 4.5 out of 5 stars on Google Reviews since its opening in 1914.

The Church of Sacred Heart strives to build strong relationships with our community by making an impact locally but not forgetting that we operate on global principles. As such, our school commits 10% of its profits to charitable organizations throughout the world every year, while also conducting fundraisers throughout the year to keep tuition rates affordable.

We are currently transitioning from a safe, high-quality learning environment to an even more attractive facility with state-of-the-art technology and modern materials that will appeal to young students and their families. New facilities, such as additional classrooms and teachers’ lounges would allow us not only to accommodate new students but also attract current families by having more places within the school where they can spend time between classes.

By taking full advantage of available opportunities to invest in our teachers, students, and facilities, we will be able to achieve steady revenue growth at 4% per year until 20XX.

The Church of Sacred Heart provides a safe learning environment with an emphasis on strong academics and a nurturing environment that meets the needs of its young students and their families. Investing in new facilities will allow us to provide even better care for our children as we continue to grow as a school.

Mission Statement: “We will strive diligently to create a safe, respectful environment where students are encouraged and inspired to learn through faith.”

Vision Statement: “Sacred Heart believes education gives every child the opportunity to achieve their full potential.”

The Church of the Sacred Heart was built in 1914 and is located in the Old North St. Louis neighborhood, an area with a high concentration of poverty, crime, unemployment, and abandoned buildings.

The church houses the only Catholic school for low-income families in the north city; together they formed Sacred Heart’s educational center (SCE). SCE has strived to provide academic excellence to children from low-income families by providing a small, nurturing environment as well as high academic standards.

The facility is in need of renovations and new equipment to continue its mission.

The Church of the Sacred Heart is a small nonprofit organization that provides a variety of educational and community services.

The services provided by Sacred Heart represent a $5 billion industry, with nonprofit organizations accounting for $258.8 billion of that total.

The health care and social assistance sector is the largest among nonprofits, representing 32 percent of revenues, followed by educational services (18 percent), and human and other social service providers (16 percent).

The key customers for the Church of the Sacred Heart are families in need of affordable education. The number of students in the school has increased from 500 when it opened in 1914 to 1,100 at its peak during 20XX-20XX but has since declined due to various reasons.

The children at Sacred Heart are from low-income families and 91 percent qualify for free or reduced lunches. Most parents work or have a family member who works full-time, while others don’t work due to child care restraints. The number of children enrolled in Sacred Heart is stable at 1,075 students because there is a lack of affordable alternatives to Catholic education in the area.

SCE offers K-5th grade students a unique learning experience in small groups with individualized instruction.

Sacred Heart has an established brand and is well known for its high standards of academic excellence, which include a 100 percent graduation rate.

Sacred Heart attracts prospective students through promotional materials such as weekly bulletins, mailers to homes that are located in the area served, and local churches.

Parents and guardians of children enrolled in Sacred Heart are mainly referrals from current families, word-of-mouth, and parishioners who learn about the school by attending Mass at Sacred Heart.

The Church of Sacred Heart does not currently advertise; however, it is one of the few Catholic schools that serve low-income families in St. Louis, MO, and therefore uses word of mouth to attract new students to its school.

The Church of Sacred Heart has an established brand awareness within the target audience despite not having direct marketing plans or materials.

The operations section for the Church of the Sacred Heart consists of expanding its after-school program as well as revamping its facility to meet the growing demand for affordable educational services.

Sacred Heart is located in an area where more than one-third of children live below the poverty line, which helps Sacred Heart stand out among other schools that are more upscale. Expansion into after-school programs will allow it to capture a larger market share by providing additional services to its target audience.

In order to expand, Sacred Heart will have to hire additional personnel as well as invest in new equipment and supplies for both the school and the after-school program.

The Church of Sacred Heart’s financial plan includes a fundraising plan that would help renovate the building as well as acquire new equipment and supplies for the school.

According to the National Center for Education Statistics, Catholic elementary schools across all grade levels spend an average of $6,910 per pupil on operating expenses. A fundraising initiative would help Sacred Heart acquire additional revenue while expanding its services to low-income families in St Louis, MO.

Financial Overview

The Church of the Sacred Heart expects to generate revenues of about $1.2 million in fiscal year 20XX, representing a growth rate of 2 percent from its 20XX revenue level. For 20XX, the church expects revenues to decrease by 4 percent due to a decline in enrollment and the lack of new students. The Church of Sacred Heart has experienced steady revenue growth since its opening in 1914.

• Revenue stream 1: Tuition – 22%
• Revenue stream 2: Investment income – 1%

Despite being located in a poverty-stricken area, the Church of Sacred Heart has a stable revenue growth at 4 percent per year. Therefore, Sacred Heart should be able to attain its 20XX revenue goal of $1.2 million by investing in new facilities and increasing tuition fees for students enrolled in its after-school program.

Income Statement f or the fiscal year ending December 31, 20XX

Revenue: $1.2 million

Total Expenses: $910,000

Net Income Before Taxes: $302,000

Statement of Financial Position as of December 31, 20XX 

Cash and Cash Equivalents: $25,000

Receivables: $335,000

Property and Equipment: $1.2 million

Intangible Assets: $0

Total Assets: $1.5 million

Balance Statement

The board of directors has approved the 20XX fiscal year budget for Sacred Heart Catholic Church, which is estimated at $1.3 million in revenues and $920,000 in expenditures.

Cash Flow Statement f or the Fiscal Year Ending December 31, 20XX

Operating Activities: Income Before Taxes -$302,000

Investing Activities: New equipment and supplies -$100,000

Financing Activities: Fundraising campaign $200,000

Net Change in Cash: $25,000

According to the 20XX fiscal year financial statements for Sacred Heart Catholic Church, it expects its investments to decrease by 4 percent and expects to generate $1.3 million in revenues. Its total assets are valued at $1.5 million, which consists of equipment and property worth approximately 1.2 million dollars.

The Church of Sacred Heart’s financial statements demonstrate its long-term potential for strong revenue growth due to its steady market share held with low-income families in St. Louis, MO.

Nonprofit Business Plan Example #3 – Finally Home – a Nonprofit Homeless Shelter in Los Angeles, CA

Finally Home is a nonprofit organization that aims to provide low-income single-parent families with affordable housing. The management team has a strong background in the social service industry and deep ties in the communities they plan to serve. In addition, Finally Home’s CEO has a background in real estate development, which will help the organization as they begin developing its operations.

Finally Home’s mission is to reinvent affordable housing for low-income single-parent families and make it more sustainable and accessible. They will accomplish this by buying homes from families and renting them out at an affordable price. Finally Home expects its model of affordable housing to become more sustainable and accessible than any other model currently available on the market today. Finally Home’s competitive advantage over similar organizations is that it will purchase land and buildings from which to build affordable housing. This gives them a greater amount of ownership over their communities and the properties in which the homes are located, as well as freedom when financing these projects.

Finally Home plans on accomplishing this by buying real estate in areas with high concentrations of low-income families who are ready to become homeowners. These homes will be used as affordable housing units until they are purchased by Finally Home’s target demographic, at which point the organizations will begin renting them out at a base rate of 30% of the family’s monthly household income.

Finally Home plans on financing its operations through both private donations and contributions from foundations, corporations, and government organizations.

Finally Home’s management team has strong backgrounds in the social service industry, with deep ties to families that will be prepared to take advantage of Finally Home’s affordable housing opportunities. The CEO of Finally Home also brings extensive real estate development experience to the organization, an asset that will be especially helpful as Finally Home begins its operations.

Finally Home is a nonprofit organization, incorporated in the State of California, whose mission is to help homeless families by providing them with housing and support services. The centerpiece of our program, which will be replicated nationwide if successful, is an apartment complex that offers supportive living for single parents and their children.

The apartments are fully furnished, and all utilities are paid.

All the single parents have jobs, but they don’t earn enough to pay market-rate rent while still paying for other necessities such as food and transportation.

The organization was founded in 20XX by Henry Cisneros, a former U.S. Secretary of Housing and Urban Development who served under President Bill Clinton. Cisneros is the chairman of Finally Home’s board of directors, which includes leaders with experience in banking, nonprofit management, and housing professions.

The core values are family unity, compassion for the poor, and respect for our clients. They are the values that guide our employees and volunteers at Finally Home from start to finish.

According to the United States Conference of Mayors’ Task Force on Hunger and Homelessness 20XX Report, “Hunger & Homelessness Survey: A Status Report on Hunger & Homelessness in America’s Cities,” almost half (48%) of all homeless people are members of families with children. Of this number, over one quarter (26%) are under the age of 18.

In 20XX, there were 9.5 million poor adults living in poverty in a family with children and no spouse present. The majority of these families (63%) have only one earner, while 44% have zero earners because the person is not old enough or does not work for other reasons.

The total number of people in poverty in 20XX was 46.5 million, the largest number since Census began publishing these statistics 52 years ago.

Finally Home’s goal is to help single parents escape this cycle of poverty through providing affordable housing and case management services to support them long term.

Unique Market Position

Finally Home creates unique value for its potential customers by creating housing where it does not yet exist.

By helping single parents escape poverty and become self-sufficient, Finally Home will drive demand among low-income families nationwide who are experiencing homelessness. The high level of need among this demographic is significant nationwide. However, there are no other organizations with the same market position as Finally Home.

Finally Home’s target customers are low-income families who are experiencing homelessness in the Los Angeles area. The organization will actively seek out these families through national networks of other social service providers to whom they refer their clients regularly.

Finally Home expects to have a waiting list of families that are interested in the program before they even open their doors.

This customer analysis is based on the assumption that these particular demographic groups are already active users of other social service programs, so referrals will be natural and easy for Finally Home.

Industry Capacity

This information is based on the assumption that these particular demographic groups are already active users of other social service programs, so referrals will be natural and easy for Finally Home.

There is a growing demand for low-income single-parent housing nationwide, yet there is no one organization currently providing these services on a national level like Finally Home.

Thus, Finally Home has a competitive advantage and market niche here because it will be the only nonprofit organization of its kind in the country.

Finally Home’s marketing strategies will focus on attracting potential customers through national networks of other social service providers. They will advertise to their referral sources using materials developed by the organization.  Finally Home will also advertise its services online, targeting low-income families using Google AdWords.

Finally Home will be reinventing affordable housing to make it more accessible and sustainable for low-income single parents. In this new model, Finally Home will own the land and buildings on which its housing units are built, as well as the properties in which they are located.

When a family is ready to move into an affordable housing unit, Finally Home will buy the home they currently live in. This way, families can take advantage of homeownership services like property tax assistance and financial literacy courses that help them manage their newfound wealth.

Finally Home has already partnered with local real estate agents to identify properties for purchase. The organization expects this to result in homes that are at least 30% cheaper than market value.

Finally Home will finance its operational plan through the use of private contributions and donations from public and private foundations, as well as corporate sponsorships.

Finally Home’s management team consists of:

• Veronica Jones, CEO, and Founder
• Mark MacDonald, COO
• Scott Bader, CFO

Management Summary

The management team has a strong history of social service advocacy and deep ties in the communities they plan to serve. In addition, the organization’s CEO has a background in real estate development that will be helpful as Finally Home begins operations.

• Year 1: Operation startup costs to launch first five houses ($621,865)
• Year 2: Deliver on market offer and complete first capital raise ($4,753,000)
• Year 3: Deliver on market offer and complete $5 million capital raise ($7,950,000)
• Year 4+: Continue to grow market share with a national network of social services providers ($15,350,000).

This nonprofit business plan will serve as an effective road map for Finally Home in its efforts to create a new model for affordable housing.

Nonprofit Business Plan Example PDF

Download our non-profit business plan pdf here. This is a free nonprofit business plan example to help you get started on your own nonprofit plan.

How to Finish Your Nonprofit Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your nonprofit business plan?

With Growthink’s Ultimate Nonprofit Business Plan Template you can finish your plan in just 8 hours or less!

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• How to Write a Mission Statement for Your Nonprofit Organization
• Strategic Planning for a Nonprofit Organization
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• 4 Top Funding Sources for a Nonprofit Organization
• What is a Nonprofit Organization?
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Nonprofit Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Nonprofit Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

You’ve come to the right place to write a nonprofit business plan.

We have helped over 10,000 entrepreneurs and business owners create nonprofit business plans and many have used them to start or grow their nonprofit organizations.

Below are links to the essential sections of our sample nonprofit business plan template to help you with the business planning process for your organization:

• Executive Summary – The Executive Summary of your nonprofit business plan explains your overall strategic plan to achieve success as a nonprofit. It will include your organization’s mission statement, goals, and objectives. This section will also include information on your target market, competition, and marketing strategy.
• Company Overview – Also called the Organization Overview, you will include the mission statement and history of your nonprofit including any significant milestones achieved to date.
• Industry Analysis – Sometimes referred to as the Market Analysis, this section will provide an overview of the nonprofit industry, trends, and the competitive landscape.
• Customer Analysis – The Customer Analysis section details the demographics and psychographics of your target audience and how you plan to reach them.
• Competitive Analysis – In your Competitive Analysis, you will identify and describe the competition, both direct and indirect, including other nonprofits with the same mission. You will also include your strategic plan for competing in the market.
• Marketing Plan – This section of your nonprofit business plan will detail your products, programs and services, your overall marketing strategies and tactics, and how you will measure success. It should include information on your target market, positioning, branding, communications, and lead generation.
• Operations Plan – In the Operations Plan, you will outline your day-to-day operations as well as your long-term business goals and how you will measure success.
• Management Team – In the Management Team section of your business plan, you should include the organizational structure of your nonprofit business as well as bios of your executive team and board members.
• Financial Plan – The Financial Plan is one of the most important sections of your nonprofit business plan. You will establish your financial goals and include financial statements such as the income statement, balance sheet and cash flow statement to show how your nonprofit will be sustainable.

Next Section: Executive Summary >

Nonprofit Business Plan FAQs

What is a non profit business plan.

A nonprofit business plan is a road map to start and/or grow your nonprofit organization. Among other things, it outlines your charitable concept, identifies your target customers, presents your marketing plan and details your financial projections. Your non profit business plan should be a living document that is updated frequently as your nonprofit grows.

You can  easily complete your nonprofit business plan using our Nonprofit Business Plan Template here .

What Are the Main Types of Nonprofit Organizations?

There are many types of nonprofits, but each has a charitable mission to help an underserved segment of society. For example, there are nonprofits that serve the underserved youth, abused or abandoned animals, homeless, veterans and impoverished. There are also many nonprofits that support social awareness and global issues such as the environment, education and equality.

What Are the Main Sources of Revenue and Expenses for a Nonprofit Business?

The primary source of revenue for nonprofit organizations are monetary donations from sponsors, government grants and funding, and tax incentives through 501c3 designations.

The key expenses for a nonprofit business are staffing, supplies, rent, utilities, program costs and working capital to ensure the sustainability of the non profit. Proper strategic planning will help your nonprofit thrive financially.

This differs from a for profit business plan because you do not have to show profitability.  Nonprofits focus away from profit and instead center on accountability.

How Do You Secure Funding For Your Nonprofit Organization?

Most nonprofit organizations are likely to receive funding from banks, grants, and donors. As the majority of the funding will come from government grants and funds, grant proposals will need to be compiled and proposed to the necessary funding organization.

A solid business plan is key to showing investors you are well-prepared to start your own business.  A nonprofit business plan template is key to proper business planning and getting started quickly.

Where can I download a Nonprofit Business Plan PDF?

You can download our free nonprofit business plan template PDF  here . This is a sample nonprofit business plan outline that you can use in PDF format.

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• Strategic planning |

Nonprofit business plan template

Success doesn’t just happen—it’s planned. Stay focused on the work that supports your nonprofit’s mission with a business plan template.

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INTEGRATED FEATURES

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Like any business, nonprofits rely on business plans to get funding and stay on mission. But even though they often operate like a traditional for-profit organization, nonprofits need their business plans to highlight slightly different aspects of their organization. Showing cash spend becomes very important when you’re a nonprofit, so donors, board members, and government agencies recognize that you’re putting your money where your mission is. Here, we’ll show you what to include in your own custom nonprofit template, and how to use it to move your mission forward. 

What is a nonprofit business plan template

A nonprofit business plan template provides a strategic overview of your nonprofit. It’s a breakdown of all higher-level information about your organization, such as the board of directors and your core mission. Use your nonprofit business plan template to give your staff, the board, potential donors, and government funding agencies an overview of your mission and strategies.

Nonprofit business plan vs. strategic plan template

Both business and strategic plan templates share certain sections, such as your core mission. However, your nonprofit business plan template should also include relevant action plans , such as your fundraising plan and marketing strategy. Normally, you share your business plan with internal and partner stakeholders as opposed to the general public. Think of your nonprofit business plan as a roadmap or higher-level operational plan—it tells you what you’re currently doing to pursue your mission, and the steps you’re taking to go even further.

Why nonprofit business plan templates are important 

Nonprofits know how to do more with less—a nonprofit business plan template will outline how. There are many benefits to creating your own, including:

Transparency. Visibility is a crucial piece of engaging with donors and board members. Nonprofit business plans showcase the work you’re doing and why others should care.

Reduce work about work . Nonprofits don’t always have the same resources as for-profit companies. As a result, freeing up time for your employees to work on their highest-impact tasks is critical—not just for your bottom line, but for your overall mission. 

One source of truth. As a nonprofit, you’re constantly fielding requests for information about your finances, mission, and structure. When compiled with project management software , you can create and share your nonprofit business plan template with anyone who asks, without any additional work on your end.

Save 50% on Asana

Partner with Asana to put more resources toward your mission. The Asana for Nonprofits program helps nonprofits do more mission-critical work. Qualified organizations can save 50% on a one-year subscription, plus get numerous free Asana resources.

How to create your non-profit business plan template

Your nonprofit business plan template should include all relevant information about how your organization operates. If you’re using a digital tool, such as project management software , be sure to attach relevant documents and projects. Your template is essentially your nonprofit business plan outline that you’ll fill in during your planning process. 

As you’re going through your nonprofit business plan template, make sure to include the following sections so you can get the most from your template.

Non-profit description

Describe the basics of your organizational structure. Include:

Executive summary

Mission and vision statement

Community benefit

Staff and management team

Board of directors

Partnerships

List any items related to what you do as an organization, including reports that demonstrate results. For example, you can include: 

Core problem we solve

Demographics we reach

Past results

Business model

Marketing plan

This is a space for your marketing strategy (the methods you'll use to reach your target audience) and the analyses you used to build that strategy. Here, you can attach: 

Target market research 

Target audience and social media messaging 

Market analysis (including a competitive analysis)

Your positioning (on hot button issues related to your mission)

Outreach plan

Financial plan

Nonprofits need to be very clear with how they spend money. Being transparent with your financial statements restores confidence for potential donors, so you can hit your fundraising goals and boost financial projections. Here’s what to include in this section:

Income statements

Cash flow statements

Grant management plan

Fundraising plan and projections

Integrated features

List View . List View is a grid-style view that makes it easy to see all of your project’s information at a glance. Like a to-do list or a spreadsheet, List View displays all of your tasks at once so you can not only see task titles and due dates, but also view any relevant custom fields like Priority, Status, or more. Unlock effortless collaboration by giving your entire team visibility into who’s doing what by when.

Goals . Goals in Asana directly connect to the work you’re doing to hit them, making it easy for team members to see what they’re working towards. More often than not, our goals live separate from the work that goes into achieving them. By connecting your team and company goals to the work that supports them, team members have real-time insight and clarity into how their work directly contributes to your team—and company—success. As a result, team members can make better decisions. If necessary, they can identify the projects that support the company’s strategy and prioritize work that delivers measurable results.

Milestones . Milestones represent important project checkpoints. By setting milestones throughout your project, you can let your team members and project stakeholders know how you’re pacing towards your goal. Use milestones as a chance to celebrate the little wins on the path towards the big project goal.

Custom fields . Custom fields are the best way to tag, sort, and filter work. Create unique custom fields for any information you need to track—from priority and status to email or phone number. Use custom fields to sort and schedule your to-dos so you know what to work on first. Plus, share custom fields across tasks and projects to ensure consistency across your organization.

Google Workplace . Attach files directly to tasks in Asana with the Google Workplace file chooser, which is built into the Asana task pane. Easily attach any My Drive file with just a few clicks.

OneDrive . Attach files directly to tasks in Asana with the Microsoft OneDrive file chooser, which is built into the Asana task pane. Easily attach files from Word, Excel, PowerPoint, and more.

Dropbox . Attach files directly to tasks in Asana with the Dropbox file chooser, which is built into the Asana task pane.

Slack . Turn ideas, work requests, and action items from Slack into trackable tasks and comments in Asana. Go from quick questions and action items to tasks with assignees and due dates. Easily capture work so requests and to-dos don’t get lost in Slack.

How do you write a nonprofit business plan template?

First, create your template including sections for your executive summary, mission statement and purpose, marketing plans, and finances. Then when you’re ready to write your nonprofit business plan, fill in the blanks and customize it to fit your organization.

Do nonprofits have business plans?

Yes, nonprofits often have business plans. Nonprofit business plans provide a structured overview of your nonprofit strategies, and can be used to share your accomplishments and goals with stakeholders . You only have to create your nonprofit business plan template once—then you can reuse it every time you need to create a new nonprofit business plan.

How do nonprofit business plans help corporations get involved in nonprofit organizations?

Nonprofit business plans show corporations your organization’s impact, including how you’re spending any potential money they donate to you. Often, corporations want to see the numbers before they decide to invest in a nonprofit, and a nonprofit business plan can help you share that information.

What should be in a nonprofit business plan template?

Include all higher-level summaries of your nonprofit, plus actionable plans like your executive summary, mission and purpose, marketing strategy, and financial plans.

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Home » Healthcare » Group Home

A Sample Elderly Group Home Business Plan Template

An elderly group home is a facility or business that provides a comfortable living environment that is restricted in the kind of care they provide. This means that an elderly group home does not provide the high level of care provided at nursing homes, but they give elderly people the option to live among peers.

It is also important to state that personal care is not done at an elderly group home, as residents are expected to manage their personal care. Available statistics show that there are now about 7,629 group homes (elderly group homes inclusive) in the United States as of 2022, an increase of 1 percent from 2020.

The data also shows that California has 754 group homes (elderly group homes inclusive), Florida has 296 group homes (elderly group homes inclusive) and New York has 284 group homes (elderly group homes inclusive). These are the States with the greatest number of group homes (elderly group homes inclusive) in the United States of America.

Steps on How to Write an Elderly Group Home Business Plan

1. executive summary.

Age Gracefully® Elderly Group Home, Inc. is an elderly group home that will be based in La Paz, Arizona. The elderly people in our group home will reside in a family-like setting with trained staff and effective social and bonding programs.

We will house between 10 to 20 elderly people per time and they will enjoy full use of our community resources, including health care, social, and recreational opportunities. Rev. Sis. Dorothy Linus is the founder and CEO of Age Gracefully® Elderly Group Home, Inc.

Company Profile

A. our services.

Age Gracefully® Elderly Group Home, Inc. will provide a wide range of services that revolves around providing therapy, 24-hour supervision, and support to elderly people in a home-like setting. The facility will allow our residents to bond with other old people and live the rest of their lives happy and fulfilled.

b. Nature of the Business

Our Group Home facility will operate as a nonprofit organization. We will source finance from donor organizations, private individuals, and relevant government agencies. But in some cases, we will charge residents or their family members for the services rendered howbeit, we are designed not to make profits but to keep the organization going.

c. The Industry

Age Gracefully® Elderly Group Home, Inc. will operate under the senior care and group homes industry.

d. Mission Statement

Our mission is to provide safe and secured elderly group home facilities and services geared towards taking care of old people and making them live as though they are still living with their family members.

e. Vision Statement

Our vision of establishing our elderly group home is to give elderly people all the support and care they need so as not to miss their families.

f. Our Tagline (Slogan)

Age Gracefully® Elderly Group Home, Inc. – Maximizing Life for The Elderly!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Age Gracefully® Elderly Group Home, Inc. will be formed as a nonprofit corporation at the state level and we will apply for 501(c)(3) tax exemption at the federal level.

h. Our Organizational Structure

• Head of Group Home (President)
• House Manager (Administrator)
• Nurse’s Aides
• Caregivers/Social Worker
• Account Officer
• Front Desk Officer
• Security Guards

i. Ownership/Shareholder Structure and Board Members

• Sis. Dorothy Linus (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
• Rev Fr. Romanus Marcus (Board Member) 19 Percent Shares
• John Bosco (Board Member) 10 Percent Shares
• Aaron Barosh (Board Member) 10 Percent Shares
• Anne Mayfield (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Ideal Location for an elderly group home facility
• Highly Experienced and Qualified Employees and Management
• Access to Pool of Donor Organizations
• Highly Secured and Clean Facility
• Highly structured programs

b. Weakness

• Inability to initially manage the organization without the support of donations and grants
• Financial Limitations
• Operating from a leased facility
• Inability to retain our highly experienced and qualified employees longer than we want

c. Opportunities

• The aging population in the United States is growing hence providing opportunities for elderly group home
• Government funding for Medicare and Medicaid is anticipated to increase
• The group homes industry is projected to reverse its decline trend and increase in the coming years.
• A pool of finance from donor organizations, individuals, and relevant government agencies et al.

i. How Big is the Industry?

The senior care and group homes industry that elderly group home is a subset of is worth over $8 billion in the United States and there are about 9,623 licensed and registered senior care and Group Homes with a workforce of about 124,872 scattered all across the United States.

ii. Is the Industry Growing or Declining?

Available statistics point to the fact that the industry is presently not growing and revenue for the industry has been adjusted from an increase to a decline of 8.1 percent in 2020 due to declining federal funding and donations. Since many operators are nonprofit, elderly group homes rely on federal funding and private donations. Since unemployment and consumer spending is anticipated to decline in 2020, leading to fewer donations, profit is set to decline.

Please note that in the coming year (2022), revenue for the industry is anticipated to decline slightly, but as the economy recovers and COVID-19 cases drop in line with the nationwide vaccination rollout, industry revenue will likely increase.

iii. What are the Future Trends in the Industry

The senior care and group homes industry is changing, and players in the industry are improvising. No doubt, technology, and customized software will change the landscape of the industry going forward.

iv. Are There Existing Niches in the Industry? If YES, List them

No, there are no niche ideas when it comes to the elderly group home business. This is because elderly care group home is a niche idea in the senior care and group homes industry.

v. Can You Sell a Franchise of your Business in the Future?

Age Gracefully® Elderly Group Home Facility, Inc. has plans to sell franchise in the nearest future and we will target major cities with growing numbers of elderly people in the United States of America.

• Lack of support from stakeholders and the government
• Unfavorable government policy and regulations.
• Community resistance (may not want such facility to be located in their community)
• Liability problems
• The arrival of competitors within our market space.

i. Who are the Major Competitors?

• Brookdale Senior Living
• Life Care Services
• Holiday Retirement
• Five Star Senior Living
• Sunrise Senior Living
• Erickson Living
• Atria Senior Living
• Senior Lifestyle
• Emerald City Senior Living
• Luxury Assisted Living
• Cloverland Park Senior Living
• Harbour Pointe Senior Living

ii. Is There a Franchise for Group Home? 

No, there is no known elderly group home franchise currently.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Group Homes?

Yes, there are county and state regulations or zoning laws for Group Homes. The law in the United States states that before a non-medical home care facility such as an elderly group home can commence operations, there should be at least six residents and at least one trained caregiver there 24 hours a day and 7 days a week.

So also, a standard elderly group home is expected to have a house manager, night manager, weekend activity coordinator, and 2 or more caregivers depending on the size of the facility.

Marketing Plan

A. who is your target audience.

i. Age Range

Our target market is the elderly people from age 65 and above.

ii. Level of Educational

We don’t have any restriction on the level of education of those we will accommodate in our elderly group home.

iii. Income Level

We don’t have any cap on the income level of those we will accommodate in our elderly group home. Besides, most people who are admitted to group homes have no source of income.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we will welcome to our elderly group home.

v. Language

There is no restriction when it comes to the language spoken by the people we will welcome to our group home, but we will prefer people that speak English or Spanish.

vi. Geographical Location

Anybody from any geographical location will be welcomed in our elderly group home.

vii. Lifestyle

Age Gracefully® Elderly Group Home, Inc. will not restrict any elderly person from accessing our facility based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

• Host Themed Events That Catch The Attention of Elderly People.
• Tap Into Text Marketing.
• Share Events in Local Groups and Pages.
• Turn Social Media Channels Into a Resource
• Develop Business Directory Profiles
• Build Relationships With Other Nonprofits and related organizations in our Area

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
• Leverage direct sales, direct mail (postcards, brochures, letters, fliers), print advertising (magazines, newspapers, coupon books, billboards), referral, radio, and television.

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Affiliate Marketing
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for our housemates.
• Create an efficient content marketing strategy.
• Create a community for our donors and volunteers.
• Use brand advocates.
• Create profiles on the relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Age Gracefully® Elderly Group Home, Inc. will make sure it covers upkeep, medications, and full rehab package for each elderly person. In all our pricing strategy will reflect;

• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, religious organizations, nonprofit organizations, and charity to help refer elderly people to us.

Age Gracefully® Elderly Group Home, Inc. will also leverage the 4 Ps of marketing which are the place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced.

b. Inventory Strategy

The fact that we will need toiletries, medications, beddings, and foodstuffs means that Age Gracefully® Elderly Group Home Facility, Inc. will operate an inventory strategy for ordering, maintaining, and processing items in our warehouse. We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

Here are the payment options that Age Gracefully® Elderly Group Home, Inc. will make available to her donors and contributors;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Return Policy, Incentives, and Guarantees

At Age Gracefully® Elderly Group Home, Inc., we offer services, and the nature of services we offer does not accommodate return policy, but we will guarantee our housemates that they will be comfortable if they follow our program.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer feedback. This will help us provide excellent customer service to our housemates and donors, it will help us to first understand their needs, experiences, and pain points.

We will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

Operational Plan

Our operational plan will cover capacity planning, location planning, layout planning, quality planning, and methods planning.

Overall, we plan to expand our revenue by 25 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting grants and fundraising strategies that will enable the firm to boost our service offerings and support revenue growth.

a. What Happens During a Typical Day at an Elderly Group Home?

• The facility is open for the day
• The facility is cleaned and prepared for the day’s activities
• Housemates are welcomed and prepped for the day
• Housemates are provided with programs that will help them to socialize and bond with other housemates.
• House chores are carried out at different intervals during the day
• Administrative works are done
• The facility is closed for the day and housemates go back to their rooms to get it arranged and then go to bed.

b. Production Process (If Any)

There is no production process when it comes to an elderly group home business.

c. Service Procedure (If Any)

There is no service procedure when it comes to an elderly group home business.

d. The Supply Chain

Age Gracefully® Elderly Group Home Facility, Inc. will rely on social workers, counselors, religious organizations, and government agencies in our city to refer elderly people to us. So also, we have been able to establish business relationships with wholesale suppliers of beddings, toiletries, medications, and foodstuffs et al.

e. Sources of Income

Age Gracefully® Elderly Group Home, Inc. make money from;

• Contributions for partners and donors
• Grants from government agencies and charity organizations
• Community support.

The cost to live in our group home varies and it will range from about $100 to over $2,000 per month.

Financial Plan

A. amount needed to start our elderly group home.

Age Gracefully® Elderly Group Home, Inc. would need an estimate of $450,000 to successfully set up our elderly group home in the United States of America. Please note that this amount includes the salaries of all staff for the first month of operation.

b. What are the Costs Involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding and Promotions – $5,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $200,000.
• Other start-up expenses including, commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $40,000
• Start-up inventory – $15,000
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Furnishing and Equipping – $80,000
• Website: $600
• Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Age Gracefully® Elderly Group Home, Inc. will not build a new facility for our elderly group home; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Group Home?

• Cost of stocking up supplies such as medications, toiletries, beddings et al
• Cost of food supplies
• Utility bills (gas, internet, phone bills, signage and sewage et al)
• Salaries of employees

e. What is the Average Salary of your Staff? List the Job Position and their proposed salary based on industry rate and your startup capital

• Head of Group Home (President) – $45,000 Per Annum
• House Manager (Administrator) – $36,034 Per Annum
• Nurse’s Aides – $29,660 Per Annum
• Caregivers/Rehab Counselors – $32,878 Per Annum
• Fundraiser – $36,500 Per Annum and based on target
• Account Officer – $35,000 Per Annum
• Front Desk Officer – $28,000 Per Annum
• Cleaners – $22,000 Per Annum
• Security Guard – $22,000 Per Annum

f. How Do You Get Funding to Start an Elderly Group Home

• Raise money from personal savings and sale of personal stocks and properties
• Apply for a loan from your bank/banks
• Apply for business grants and seed funding from, government and donor organizations
• Source for soft loans from family members and friends.

Financial Projection

A. how much should you charge for your service.

At Age Gracefully® Elderly Group Home Inc. it is important to note that we will make our facility free of charge since we hope to attract enough grants and funds from donors.

b. Sales Forecast?

• First Fiscal Year (FY1): $250,000
• Second Fiscal Year (FY2): $350,000
• Third Fiscal Year (FY3): $450,000

c. Estimated Profit You Will Make a Year?

Age Gracefully® Elderly Group Home, Inc. will operate as a nonprofit organization.

d. Profit Margin of an Elderly Group Home 

Age Gracefully® Elderly Group Home, Inc. is designed not to make profits hence we don’t have a profit margin for our services.

Growth Plan

A. how do you intend to grow and expand.

Age Gracefully® Elderly Group Home Facility, Inc. will grow by first opening other outlets in key cities in the United States of America within the first five years of establishing the organization and then will start selling franchises from the sixth year.

b. Where do you intend to expand to and why? (Geographical locations)

Age Gracefully® Elderly Group Home, Inc. plans to expand to first to Sumter – Florida and then to Liliano – Texas, Lancaster – Virginia, Alcona – Michigan, and Catron – New Mexico.

The reason we intend to expand to these geographic locations is that available statistics show that they have the highest number of elderly people in the United States. According to Pew Research, 115,350 elderly people live in Sumter – Florida and that is about 52.9 percent of the population of the county.

The founder of Age Gracefully® Elderly Group Home Inc. plans to exit the business via merger and acquisition. We intend to merge with an international charity organization that has a world spread so that the management of the organization can be placed under a trusted hand when the founder retires.

The goal of combining two or more charitable organizations that are into senior care is to try and achieve synergy – where the whole (the new organization) is greater than the sum of its parts (the former two separate entities).

More on Group Home

How to Write a Non Profit Business Plan: Step by Step Guide

July 6, 2023

Adam Hoeksema

Does a non profit really need a business plan?  Your organization isn’t a “normal” business after all, you are pursuing a mission, so shouldn’t the business plan just be to pursue the mission of the organization?  

Also, is there really such a thing as a “non profit business plan”?  Non profit organizations are so diverse in their business models.  For example, the financial model for a church based on donations is quite different than a non profit healthcare provider financial model based on provided health care services.  

Since the only common attribute among non profits is that they are pursuing a mission rather than a profit for shareholders, the size, scope and type of a business plan that your non profit might need can vary dramatically.  

In this article I hope to cover the following:

• Why write a business plan for a non-profit?
• What should be included in a non-profit business plan?
• Non-profit business plan outline
• Do non-profits have competitors?
• How to analyze the competition for a non-profit?
• How big is the market for my non-profit?
• How to market a non-profit?
• How to structure a non-profit board?
• How to create financial projections for a non-profit?
• Non-profit business plan example
• Non-profit business plan FAQs

With that in mind as the path forward, let’s dive in. 

Why write a business plan for a non profit? 

Writing a business plan for a non-profit organization has several important benefits and can serve as a key tool in achieving the organization's goals. Here are a few reasons why writing a business plan for a non-profit is essential:

• Clarity and Direction: A business plan helps define the mission, vision, and values of the organization. It provides a clear roadmap outlining the steps to be taken to achieve these goals, and the strategies and tactics to be used.
• Operational Planning: A business plan includes operational details, including organizational structure, staffing needs, resource allocation, and day-to-day operations. This information is essential for the smooth and efficient running of the organization.
• Financial Planning: Non-profits need financial management and planning as much as for-profit businesses. A business plan outlines the financial needs of the organization, budgeting, funding sources, and expenditure, which helps in ensuring financial sustainability.
• Fundraising Tool: A well-structured business plan can be a crucial tool when seeking funding from donors, grantmakers, or sponsors. It demonstrates to potential funders that the organization is well-organized, has a clear mission, and is likely to be successful in its endeavours.
• Performance Measurement: The business plan sets clear objectives, goals, and milestones that enable the organization to measure its progress. This information can be used to make necessary adjustments to strategies or operations to improve performance.
• Stakeholder Communication: A business plan is a formal document that communicates the organization's purpose, strategies, and financial plans to various stakeholders, including staff, volunteers, board members, donors, and beneficiaries.

What should be included in a non profit business plan? 

It is difficult to give you a one size fits all answer for what should be included in a non profit business plan because as we have mentioned every non profit has a different model.  So you really need to customize your business plan to your non profit’s unique situation.  That being said, we did put together an outline of a generic non profit business plan which should at least give you a good head start. 

Non profit business plan outline

1. executive summary.

1.1 Organization Overview

1.2. Objectives

1.3. Mission Statement

2. Organization Description

2.1. Organization History

2.2. Legal Structure

2.3. Unique Value Proposition

2.4. Target Beneficiaries

3. Market Analysis

3.1. industry overview, 3.2. collaborator and competitor identification.

3.3. Target Beneficiaries

Key Point  1

4. marketing and fundraising, 4.1. strategic plan.

4.2. Program or Service Offerings:

4.4. Distribution Channels

4.5. promotions and fundraising, key point  2, 5. organizational structure and management, 5.1. organization’s facility & location, 5.2. staffing plan and volunteer management.

5.3. Governance, Financial Management, and Accountability

Key Point  3

6. financial plan.

6.1. Startup Costs

6.3. Expense Projections

6.4. profit and loss statement, 6.5. cash flow projections, 6.6. break-even analysis, 7. appendix.

7.1. Supporting Documents

7.2. Glossary of Term

7.3. References and Resources

Key Point  5

Do non profits have competitors .

You might be tempted to think that non profit organizations don’t have competition because you are just all out to support the mission.  Although you can certainly work toward the same goal, as an organization you still have competition.  A non profit church may be competing for church members in a sense, a non profit university is competing for students, and a non profit health care system is competing to recruit the best doctors and employees.  

How to analyze the competition for a non profit?

One way to analyze your competition might be to use a tool like Ahrefs.com which allows you to input an organizations website and see roughly how much website traffic they get and what keywords are driving traffic to their website.  My alma mater is Taylor University.  Ahrefs shows that their website receives roughly 25,000 visitors per month from organic search results.  

Furthermore I can do a keyword report and see that they are ranking first for a competitive keyword like “Christian University Indiana” which sends them roughly 34 organic website visitors per month.

How big is the market for my a non profit?

Ahrefs is also a great tool to understand how big the market might be for your particular non profit.  For example, we can see that there are only 350 people searching for “Christian colleges in Indiana” per month, so the total market of people searching for an organization like Taylor University is relatively small.  If you are starting a church you could run a report for keywords like “church in XYZ city” which would help you understand that number of people searching for a church in your area.  

How to market a non profit?

By doing competitor and keyword research for your market on Ahrefs, you should now have a good idea of how your competitors are attracting customers / beneficiaries and you can look for opportunities to compete in that market.  You can then advertise for certain keywords, write content or blog posts related to the keywords that your target market is searching for, and you can try to replicate or improve upon strategies that appear to be working for your competitors. 

How to structure a non profit board?

Structuring a nonprofit board involves considering a number of elements, including board size, member composition, board officer roles, committees, and member terms. Here are some guidelines for how you can structure a nonprofit board:

• Board Size : The size of a board should be dictated by the needs and capacity of the organization. Smaller nonprofits may only need a board of five to seven people, while larger organizations may require 20 or more. As a general rule, a board should be large enough to carry out its duties, but small enough for effective discussions and decision-making.
• Member Composition : The board should consist of individuals who bring a variety of skills and perspectives to the organization. This can include people with financial, legal, and managerial expertise, as well as those with knowledge of the organization's mission and community. It can also be beneficial to include individuals who reflect the demographics of the community the nonprofit serves.
• Board Officer Roles : Nonprofit boards typically have at least three officers: a Chair, a Secretary, and a Treasurer. The Chair presides over meetings and guides the direction of the board. The Secretary is responsible for keeping records of board actions, and the Treasurer oversees the financial management of the organization. Some boards may also have a Vice Chair to support the Chair in their duties.
• Committees : Committees can be useful for handling specific aspects of board governance. Common nonprofit board committees include the Executive Committee (made up of board officers), the Finance Committee, the Governance or Board Development Committee (which handles board recruitment and training), and the Fundraising or Development Committee. There may also be ad hoc committees set up to handle specific projects or initiatives.
• Member Terms : Board members usually serve for specific terms, which can range from one to four years. Some organizations use staggered terms, where a portion of the board is up for re-election each year, to ensure continuity. There may also be term limits, which can help to ensure fresh perspectives on the board.
• Board Member Roles and Responsibilities : It's important to establish clear roles and responsibilities for board members. This can include setting strategic direction, ensuring financial oversight, hiring and evaluating the executive director, fundraising, and acting as ambassadors for the organization.
• Board Meetings : Regular board meetings are crucial for decision-making and governance. The frequency of these meetings will depend on the organization's needs, but many boards meet quarterly. The board may also meet in special sessions as needed.
• Board Evaluation and Training : Regular evaluations can help ensure that the board is functioning effectively and meeting its responsibilities. This can include individual self-assessments as well as full board evaluations. In addition, ongoing board training can help to ensure that members understand their roles and responsibilities.

Remember, each nonprofit organization is unique and may have different needs and requirements when it comes to board structure. It's important to create a structure that works best for your particular organization, in compliance with any applicable local, state, or national laws.

How to Create Financial Projections for a Nonprofit Business Plan

Just like in any industry, the non-profit sector has its own unique factors that impact financial projections, such as fundraising efforts, grant opportunities, and donor contributions. Utilizing a non-profit financial projection template can simplify the process and boost your confidence. Creating precise financial projections goes beyond demonstrating your organization's ability to secure funding; it's about showcasing the financial path that will enable you to achieve your mission and make a positive impact. To develop accurate projections, consider the following key steps:

• Estimate startup costs for your non-profit, including administrative expenses, program development, and marketing efforts.
• Forecast revenue sources such as grants, donations, fundraising events, and membership fees.
• Project program costs
• Estimate operating expenses like office rent, utilities, insurance, and professional services.
• Calculate the amount of funding needed to launch and sustain your non-profit's activities.

While financial projections are vital for your non-profit business plan, remember to seek guidance from experienced professionals who understand the non-profit landscape. Adapt your projections based on real-world insights and leverage industry resources to refine your financial plan, ensuring you can effectively execute your organization's mission and achieve your desired outcomes.

Example Non Profit Business Plan

Below is the content of our sample non profit business plan . A Google Doc version of this nonprofit business plan template is available here for you to modify and personalize. There's also a video walkthrough available to guide you in tailoring the business plan to your specific nonprofit organization's needs.

Table of Contents

1. organization overview.

Briefly introduce the organization's background,  programs, and target market.

      -  Example: Safe Haven is a non-profit organization based in Minneapolis, Minnesota, dedicated to promoting mental health awareness and providing accessible counseling services to underserved communities

   1.2. Objectives

Outlines the organization's short-term and long-term goals.

        - Example:  Increase the number of counseling sessions offered by 25% within the next six months to meet the growing demand for accessible mental health services in underserved communities.

        - Example: Long-term: Establish satellite centers in neighboring cities within three years to expand the reach of Save Haven's mental health programs and services to a wider population.

  1.3. Mission Statement

 Describes the organization's purpose and core values.

        - Example:  Empowering underserved communities by promoting mental health awareness and providing accessible counseling services for all.

   2.1. Organization History

Provides context on the organization's background and founding story.

        - Example: Established in 2010 by Andy Mitchell and a group of passionate professionals and activists, Safe Haven is a mental health organization dedicated to providing accessible counseling services. Through community partnerships and continuous growth, we have made a lasting impact on mental health awareness and support.

   2.2. Legal Structure

 Describes the organization's legal structure (e.g., sole proprietorship, partnership, LLC, corporation).

        - Example: Safe Haven operates as a non-profit organization registered as a 501(c)(3).

 2.3. Unique Value Proposition

  Emphasizes the organization's competitive advantage or unique values.

        - Example: Safe Haven stands out by offering collaborative mental health care, bringing together a multidisciplinary team of professionals who work together to foster holistic well-being and resilience in individuals and communities.

  2.4. Target Beneficiaries

Defines the organization's ideal beneficiary base.

        - Example: Safe Haven aims to serve underserved communities, including individuals from low-income backgrounds, marginalized groups, and those facing barriers to mental health services. 

  Presents a general overview of the industry, its trends, and growth potential.

        - Example: The mental health industry is experiencing significant growth and increased awareness due to a growing recognition of the importance of mental well-being. Safe Haven aims to leverage this trend and contribute to the industry by providing accessible counseling services and promoting mental health awareness in underserved communities.

 Identification of similar non-profit organizations and potential collaborators

        - Example: Direct competitors: Compassionate Minds: A non-profit organization providing mental health services and counseling operating in the same region as Safe Haven.

        - Example: Indirect competitors: Mental Health Foundation: A national non-profit organization focusing on advocacy and awareness, partnering with various stakeholders to promote mental well-being.

3.3. Target Beneficiaries 

Explores the organization's target beneficiaries, demographics, preferences, and pain points.

        - Example: Our programs and services primarily target low-income families and individuals residing in Minneapolis, Minnesota, with a focus on marginalized communities, such as homeless individuals, domestic violence survivors, and immigrant populations.

• Example 1: Localized research findings reveal a significant increase in mental health awareness and a growing demand for accessible and affordable mental health services in the community.
• Example 2: Analysis of demographic data indicates a high prevalence of mental health concerns among underserved populations, highlighting the urgent need for targeted intervention programs.

Describes the action plans, timelines, and key milestones for your organization

Describes the organization's programs or services in detail.

        - Example: Secure sustainable funding through grant applications, fundraising events, and community partnerships 

Key Milestone: Raise a minimum of $100,000 in grant funding within the first year.

        - Example: Develop and implement mental health awareness campaigns in collaboration with local community organizations within the first year of operation, starting from Month 1.

Key Milestone: Launch the first mental health awareness campaign within 6 months.

        - Example: Recruit and train a team of licensed mental health professionals to offer counseling services within the first year of operation, starting from Month 1.

4.2. Program or Service Offerings: 

        - Example: Save Haven offers a comprehensive range of services including individual counseling, group therapy, group therapy, crisis intervention, and support groups.

 Describes the methods through which the organization will deliver its programs or services to beneficiaries.

        - Example: Safe Haven employs a multi-channel distribution approach, utilizing remote counseling, and community partnerships with schools, community centers, and healthcare facilities.

 Details of the organization's promotional efforts and advertising strategies.

        - Example: Safe Haven employs a comprehensive promotional strategy encompassing online presence through its website and social media platforms, active community outreach at events and health fairs, partnerships with local media outlets, and collaborations with healthcare professionals and community organizations to ensure a continuous flow of individuals seeking mental health support.

• Example 1: Safe Haven plans to collaborate with local schools to provide mental health education programs and workshops to students, empowering them with essential skills and knowledge for mental well-being.
• Example 2: The organization aims to establish partnerships with community centers and faith-based organizations to create safe spaces for support groups, fostering a sense of belonging and social connection among individuals facing mental health challenges.
• Example 3: Organize a grand opening event offering free washes and dryer credits, attracting over 200 local residents and generating buzz through word-of-mouth referrals.

 Specify the organization's premises used to carry out its activities, programs, and services. I

        - Example: Save Haven operates from a welcoming and serene facility located in the heart of Minneapolis, Minnesota. The facility comprises modern counseling rooms, a comfortable waiting area, and administrative offices, creating a safe and supportive environment for individuals seeking mental health services.

  Involves the systematic approach of recruiting, coordinating, and supporting volunteers and staff

        - Example: Safe Haven implements a comprehensive staffing plan that includes recruiting, training, and retaining qualified staff members to ensure the effective delivery of programs and services. Additionally, the organization establishes a volunteer management system to engage and support volunteers in their roles, providing them with meaningful opportunities to contribute to the mission.

5.3. Governance, Financial Management, and Accountability:

 Involves the effective and responsible management of financial resources to support the organization's operations 

        - Example: Safe Haven upholds strong policies and procedures to ensure responsible governance, financial management, and accountability, including clear guidelines for board members, transparent financial reporting, and performance evaluations to continually improve its impact and stakeholder satisfaction.

• The team at Safe Haven comprises licensed mental health professionals with extensive experience in trauma-informed care, ensuring high-quality and compassionate support for individuals affected by adverse life experiences.
• Our board members bring diverse backgrounds in psychology, social work, and public health, offering a comprehensive perspective on addressing mental health disparities and promoting holistic well-being.

All of the unique Non-Profit projections you see here were generated using ProjectionHub’s Non-Profit Financial Projection Template . Use PH20BP to enjoy a 20% discount on the template. 

   6.1. Startup Costs

  Provide a detailed breakdown of the total startup costs requirements, and where you plan for those funds to come from. You will also want to break down how the startup costs will be used including working capital to cover losses before the business breaks even.

        - Example: Save Haven's total startup costs are estimated at $150,000. The organization has raised $125,000 through fundraising and donations, and they are seeking an additional $25,000 to cover the remaining expenses.

Watch how to create financial projections for your Non-Profit

6.2. Revenue Projections

Provide an estimate of the organization's future revenue based on market research and assumptions.

        - Example:  Save Haven projects a steady increase in revenue over the next five years, with anticipated amounts of $509,060 in 2023,  in the first year.

 Estimates the organization's future expenses, including fixed and variable costs.

        - Example: Save Haven has estimated its operating expenses, including direct expenses, fundraising costs, sales and marketing expenses, general and administrative costs, research and development expenses, programming costs, salaries, interest and taxes, loan principal, and leasehold improvements.

Summarizes the organization's financial position and expenses, over a specific period.

        - Example: Save Haven anticipates an initial net loss in 2023 due to startup expenses and infrastructure investments. However, the organization projects a positive net income in the following years, demonstrating a consistent and promising financial growth trajectory.

 Outlines the organization's projected cash inflows and outflows.

        - Example: Save Haven's cash flow projections factor in expected fluctuations in cash inflows and outflows, ensuring effective financial management and stability.

  Determines the point at which the organization's revenue equals its expenses.

        - Example: Save Haven's break-even analysis indicates that the organization is expected to reach a point of revenue equaling expenses within a relatively short timeframe, highlighting its potential for early profitability.

Key Point 4

• Example 1: Safe Haven's financial projections align with industry benchmarks, with operating costs accounting for a realistic percentage of total revenue based on similar non-profit mental health organizations.
• Example 2: The organization conducts thorough market research to identify potential revenue streams, such as government grants, corporate partnerships, and individual donations, ensuring a diversified and sustainable funding base.

   7.1. Supporting Documents

 Includes any relevant documentation that supports the information presented in the business plan, such as resumes, financial projections, market research data, and permits or licenses.

   7.2. Glossary of Term

 Provides definitions for industry-specific terms used throughout the business plan to ensure reader comprehension.

   7.3. References and Resources

Lists any sources or resources referenced during the preparation of the business plan, including industry reports, market research data, and relevant publications.

• Example 1: The founders of Safe Haven have personally invested their own resources and time into establishing the organization, demonstrating a strong commitment to its mission and the community it serves.
• Example 2: Safe Haven's leadership team actively participates in mental health advocacy initiatives and professional development opportunities, continuously enhancing their expertise and dedication to improving mental health outcomes.

Nonprofit Business Plan FAQs

How do i start a non-profit organization.

To start a non-profit organization, you'll need to define your mission, create a board of directors, file the necessary paperwork with the government, develop a fundraising strategy, and establish policies and procedures for your organization's operations.

How can I fundraise for my non-profit?

You can fundraise for your non-profit by organizing events, applying for grants, seeking corporate sponsorships, launching online crowdfunding campaigns, cultivating individual donor relationships, and exploring partnerships with other organizations.

What are the key elements of a successful non-profit strategic plan?

A successful non-profit strategic plan should include a clear mission and vision, goals and objectives, an analysis of the target community or cause, strategies for fundraising and program implementation, and a monitoring and evaluation framework.

How can I measure the impact of my non-profit's programs?

To measure the impact of your non-profit's programs, establish specific metrics and evaluation methods, conduct surveys or interviews with beneficiaries, track outcomes and outputs, and use data to inform program improvements and report to stakeholders.

What legal requirements do I need to comply with as a non-profit?

Legal requirements for non-profits may include obtaining tax-exempt status, filing annual reports, adhering to accounting and financial regulations, ensuring transparency in governance, and complying with any specific regulations related to your non-profit's activities.

About the Author

Adam is the Co-founder of ProjectionHub which helps entrepreneurs create financial projections for potential investors, lenders and internal business planning. Since 2012, over 50,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.

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11 Best Non Profit Business Plan Examples + Template (2024)

What Is Non Profit Organization?

The non-profit sector, also known as the nonprofit business sector or the third sector, consists of organizations that operate for purposes other than making a profit. These organizations focus on serving the public or specific communities by addressing social, cultural, educational, environmental, or humanitarian needs.

Non-profit organizations rely on donations, grants, fundraising, and government support to finance their operations and fulfill their mission. They encompass a wide range of entities, including charities, foundations, religious organizations, educational institutions, social service agencies, healthcare providers, environmental organizations, and arts and cultural organizations. Non-profit organizations play a vital role in advocating for social change, providing essential services, and improving the well-being of society.

In the United States, non-profit organizations often seek tax-exempt status under Section 501(c)(3) of the Internal Revenue Code . This designation allows them to receive tax-deductible donations and grants. Non-profit organizations are governed by a board of directors or trustees, ensuring adherence to legal and ethical standards. They are subject to specific regulations and reporting requirements to maintain transparency and accountability. Through the dedication of volunteers, support from donors and funders, and the commitment of staff members, the non-profit sector makes a significant impact by addressing societal issues and fostering positive change in communities.

Things to Consider When Starting a Non-Profit Business

• Clearly define your non-profit’s mission and vision for guidance.
• Research the non-profit sector to understand opportunities and challenges.
• Identify your target audience to tailor programs and services.
• Develop a strategic plan with clear goals and objectives.
• Choose a suitable legal structure for your non-profit organization.
• Establish a dedicated board of directors for guidance and governance.
• Create a strong fundraising strategy to secure funds.
• Build partnerships for collaboration and extra support.
• Implement effective marketing and outreach plans to raise awareness.
• Manage finances wisely for transparency and sustainability.
• Recruit passionate individuals who share your mission.
• Track and evaluate impact using measurable indicators.
• Stay informed about legal and regulatory changes affecting non-profits.
• Continuously learn and improve to meet evolving needs.
• Nurture relationships with stakeholders for engagement and support.

Need a comprehensive guide on developing a non-profit business plan, check out our sample non-profit business plans .

Here are 11 best non profit business plan examples for your inspiration.

When it comes to creating a business plan for a non-profit organization, following a traditional business plan format can provide a solid framework. Here are 11 examples of non-profit business plans that adhere to the traditional structure:

Executive Summary

For instance, a non-profit focused on providing education to underprivileged children may have an executive summary that highlights the organization’s mission, the target population, and the key strategies for achieving educational goals.

Executive Summary: Samaritan’s Purse is a non-profit organization dedicated to helping communities worldwide that are affected by natural disasters and humanitarian crises. Our mission is to show God’s love in action by providing physical aid, spiritual support, and hope to those in need. We work quickly to respond to emergencies and provide immediate help like food, shelter, and medical assistance. Our caring team, made up of professionals and volunteers, is committed to helping communities recover and rebuild after a disaster. We believe in working together with local partners and using efficient strategies to make a lasting difference in the lives of those affected. Through our core values of compassion, integrity, and faith, Samaritan’s Purse strives to be a source of hope and support during difficult times.

Organizational Description

An example of an organizational description could be a non-profit that supports environmental conservation, providing details about its establishment, the board of directors, and the legal status as a registered non-profit organization.

Organizational Description: Samaritan’s Purse, established in 1970 by Franklin Graham, has evolved into a worldwide organization, supported by a dedicated team of staff and volunteers. As a registered non-profit, we prioritize transparency, accountability, and meaningful outcomes in everything we do. Our reach extends across the globe, enabling us to respond swiftly to emergencies and provide assistance to communities in need. With a strong commitment to making a positive impact, we uphold the highest standards of integrity and efficiency in our operations. By leveraging the combined efforts of our compassionate workforce and the support of our generous donors, we are able to deliver essential aid and long-term solutions to those affected by natural disasters and humanitarian crises. At Samaritan’s Purse, we remain resolute in our mission to provide practical support and spiritual comfort to individuals and communities facing hardship, fostering hope and promoting resilience in the face of adversity.

Mission Statement

A non-profit dedicated to empowering women in entrepreneurship may have a mission statement that states, “Our mission is to provide resources, training, and support to women entrepreneurs, enabling them to thrive and succeed in their business ventures.

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Mission Statement: Samaritan’s Purse is driven by a mission to extend spiritual and physical aid to individuals facing adversity worldwide. We diligently offer solace and care, imparting the Good News of Jesus Christ to bring hope during times of crisis. With a profound commitment to serving the hurting, we strive to alleviate suffering, restore dignity, and foster transformation. Our dedicated team passionately delivers practical support, comforting the afflicted, and embodying God’s love in action. Through compassionate engagement, we aim to be a beacon of hope, touching lives and communities with lasting impact. By combining spiritual nourishment with tangible assistance, Samaritan’s Purse seeks to inspire faith, uplift hearts, and empower individuals to embrace a brighter future. Together, we are united in our mission to demonstrate unwavering compassion, as we extend a helping hand and share the message of hope to those in need across the globe.

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Vision statement.

For instance, a non-profit focused on reducing homelessness might have a vision statement that envisions a future where every individual has access to safe and affordable housing, free from homelessness and its associated challenges.

Vision Statement: At Samaritan’s Purse, we have a profound vision of a world that undergoes a remarkable transformation, where suffering is alleviated, hearts discover profound healing, and lives experience enduring change. We envision this transformation being brought about through the unwavering power of God’s love, which we demonstrate through our dedicated actions. In this transformed world, we envisage pain and anguish being replaced by comfort and relief, broken hearts finding solace and restoration, and individuals experiencing profound personal growth and empowerment. Through our commitment to service and compassion, we aspire to be agents of positive change, bringing hope, love, and light to even the darkest corners of the world. We believe that God’s love knows no bounds and can permeate every aspect of society, ultimately leading to a world where justice, equality, and compassion prevail. With unwavering determination, we work towards this vision, striving to make a lasting impact on the lives of those we serve.

Market Analysis

An example of market analysis could involve a non-profit conducting research on the local community’s needs, analyzing existing social service organizations, and identifying gaps in services that they can fill.

Market Analysis: Samaritan’s Purse diligently conducts comprehensive research to assess the specific needs of communities that have been affected by disasters. We recognize the importance of collaborating closely with local partners and government agencies to gain a deep understanding of the challenges and vulnerabilities faced by these communities. Through this collaborative approach, we identify areas where our assistance can make the greatest impact, both in the immediate aftermath of the disaster and in the long term. By carefully analyzing the data and insights gathered, we ensure that our resources and interventions are tailored to address the specific needs and priorities of each community. This approach allows us to deliver effective and targeted assistance, maximizing the positive outcomes and sustainable impact of our programs. Through ongoing research and analysis, we remain adaptive and responsive to the ever-evolving needs of disaster-affected communities, continually refining our strategies to best serve those we seek to assist.

Programs and Services

A non-profit dedicated to animal welfare may outline programs and services such as animal adoption, spay/neuter initiatives, veterinary care, and community education on responsible pet ownership.

Programs and Services: Samaritan’s Purse is dedicated to providing a comprehensive range of programs and services to meet the diverse needs of communities. We understand that each community has unique challenges and requirements, and we strive to address them effectively. Our offerings include emergency medical care to provide immediate relief and save lives. We also focus on providing clean water and sanitation facilities, recognizing their vital role in promoting health and preventing the spread of diseases. Shelter and housing assistance are crucial components of our response, ensuring that individuals and families have a safe and secure place to rebuild their lives. We also provide livelihood support to help communities recover economically, offering training and resources for income-generating activities. Education and vocational training programs empower individuals to acquire valuable skills and knowledge for sustainable futures. Lastly, we provide spiritual counseling and discipleship, recognizing the significance of emotional and spiritual well-being in times of crisis. Through these varied programs and services, we aim to holistically address the needs of communities and contribute to their long-term recovery and development.

Marketing and Outreach Strategy

Marketing and Outreach Strategy: Samaritan’s Purse implements a comprehensive marketing and outreach strategy to raise awareness and foster engagement among supporters. We utilize various digital platforms, including websites, social media channels, and online campaigns, to effectively communicate our mission and share impactful stories of those we serve. Direct mail appeals are also employed to reach individuals who may prefer traditional forms of communication. Strategic partnerships with churches, organizations, and influential stakeholders help amplify our message and extend our reach to diverse audiences. Additionally, we leverage high-profile events to create opportunities for increased visibility and networking, enabling us to connect with potential supporters and collaborators. By employing a multi-faceted approach, we strive to maximize our impact, ensuring that our mission resonates with a broad audience and mobilizing the necessary resources to support our vital work. Through these marketing and outreach efforts, we seek to inspire compassion, build lasting relationships, and garner the support needed to bring hope and aid to those in need.

Operational Plan

A non-profit operating a community food bank may include details about the facility, the staff responsible for daily operations, and the systems in place to receive, store, and distribute food to those in need.

Operational Plan: Samaritan’s Purse operates through a well-established network of regional offices and field teams strategically positioned across the globe. Our dedicated staff members play a vital role in ensuring the efficient coordination of resources, logistics, and partnerships. By strategically locating our offices and teams, we can respond swiftly and effectively to crises and emergencies, reaching those in need promptly. Our operational plan focuses on streamlining processes and optimizing the use of resources, enabling us to deliver aid and support in a timely manner. We prioritize effective communication and collaboration among our teams, fostering a cohesive and coordinated approach to our operations. Through strong partnerships with local organizations, governments, and communities, we maximize our impact and ensure the delivery of aid reaches the most vulnerable populations. With a well-structured operational plan in place, we are able to navigate complex logistical challenges and deliver our services promptly, efficiently, and effectively.

Financial Plan

An example of a financial plan could involve a non-profit outlining its projected revenue sources, such as grants, donations, and fundraising events, as well as the anticipated expenses for program implementation, staffing, and administrative costs.

53 Best Non-Profit Business Ideas

Financial Plan:   The financial plan of Samaritan’s Purse focuses on ensuring the efficient and effective allocation of resources to support our mission of providing aid and assistance to those in need. Here are some key aspects of our financial plan:

Diverse Funding Sources: We rely on a range of funding sources to sustain our operations. In the previous fiscal year, our total funding amounted to $10 million. This included $6 million in individual and corporate donations, $2 million in grants from foundations and government agencies, $1 million from partnerships with organizations, and $1 million from fundraising events.

Strong Financial Stewardship: We prioritize responsible financial management and transparency. Our dedicated team ensures that funds are allocated effectively and transparently to maximize the impact of our programs. In the past year, 85% of our total expenses went directly towards program activities, with only 10% allocated to administrative costs and 5% to fundraising expenses.

Budgeting and Financial Planning: We develop comprehensive budgets and financial plans to guide our activities. For the upcoming year, we have projected a budget of $12 million, allowing us to expand our reach and enhance the impact of our programs. This includes allocating $8 million toward direct program expenses, $2 million for administrative costs, and $2 million for fundraising efforts.

Monitoring and Reporting: We implement robust monitoring and reporting systems to track the financial performance of our programs and projects. Monthly financial statements and quarterly reports are prepared, reviewed, and shared with our board, stakeholders, and donors to ensure accountability and transparency. We also conduct annual audits by independent auditing firms to maintain financial integrity.

Compliance and Legal Requirements: We comply with all applicable laws and regulations related to financial management, taxation, and reporting. We work closely with legal and financial professionals to stay up-to-date with the latest requirements and maintain compliance. This includes filing annual tax returns as a registered non-profit organization.

Risk Management: We identify potential financial risks and develop risk management strategies to mitigate them. This includes ensuring appropriate insurance coverage, maintaining strong internal controls, and conducting regular risk assessments. We allocate a contingency fund of 5% of our total budget to address unforeseen circumstances or emergencies.

Donor Stewardship: We prioritize building and maintaining strong relationships with our donors. We provide regular updates on our programs and their impact, express gratitude for their support, and ensure donor funds are used in accordance with their intentions. Last year, we achieved a donor retention rate of 85%, reflecting the trust and satisfaction of our supporters.

Here are some more business plan examples you can use as a starting point to plan your new business.

Evaluation and Measurement

A non-profit focused on youth development may establish key performance indicators (KPIs) to measure the effectiveness of their programs, such as tracking the percentage of participants who graduate high school and pursue higher education.

Evaluation and Measurement:

Evaluation and measurement are crucial components of Samaritan’s Purse’s approach to ensuring the effectiveness and impact of our programs. We are committed to continuously assessing our work and making data-informed decisions. Here’s an overview of our evaluation and measurement practices:

Key Performance Indicators (KPIs): We establish specific KPIs for each program to track progress and measure outcomes. For example, in our clean water and sanitation program, our KPIs include providing access to clean water for 10,000 people and constructing 500 latrines in underserved communities.

Monitoring Systems: We implement rigorous monitoring systems to collect data throughout the duration of our programs. For instance, in our health program, we conduct monthly health screenings and track the number of patients treated for various illnesses. Last year, we conducted 500 health screenings and provided medical treatment to over 2,000 individuals.

Post-Project Assessments: Once a program is completed, we conduct comprehensive post-project assessments to evaluate its overall impact and sustainability. In our education program, we conducted a post-project assessment that showed a 30% increase in literacy rates among children who participated in our literacy classes.

Learning and Adaptation: Insights and lessons learned from our evaluations inform the design and implementation of future programs. For example, based on feedback from beneficiaries and partners, we adapted our livelihood support program by introducing vocational training in high-demand sectors. As a result, we saw a 50% increase in income generation for program participants.

Beneficiary Feedback: We actively seek feedback from the communities we serve. In our recent survey, 90% of respondents reported improved access to basic healthcare services as a result of our medical outreach program.

Collaboration and Research: We collaborate with research institutions to conduct studies that contribute to the knowledge and understanding of effective humanitarian practices. In partnership with a local university, we conducted a study on the long-term impact of our housing assistance program, which showed a 40% decrease in homelessness among program participants after one year.

Transparency and Reporting: We regularly communicate our evaluation findings, outcomes, and impact to our donors, supporters, and stakeholders. Last year, our annual report highlighted that 95% of funds were allocated directly to program activities, demonstrating our commitment to financial stewardship.

Risk Management

An example of risk management could involve a non-profit identifying potential risks, such as changes in government regulations or funding cuts, and developing contingency plans to mitigate those risks, ensuring the organization’s sustainability.

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Risk Management: Risk management involves careful analysis and preparation to mitigate potential risks. While it primarily focuses on qualitative assessments, there are instances where quantitative calculations are relevant. Here are some examples:

Risk Probability Assessment: We assign probabilities to various risks based on historical data or expert opinions. For instance, if we determine there is a 30% chance of a security threat in a specific region, we factor that into our risk assessment.

Risk Impact Evaluation: We quantify the potential impact of identified risks. For example, if we assess that a regulatory change may lead to a 20% reduction in funding for a particular program, we can calculate the financial implications.

Cost-Benefit Analysis: In evaluating risk mitigation measures, we conduct cost-benefit analyses. This involves comparing the expected costs of implementing preventive measures against the potential losses from the identified risks. By quantifying these factors, we make informed decisions about risk mitigation strategies.

Insurance Coverage: We calculate the insurance coverage required for different types of risks. For example, we determine the value of property and assets at risk in a specific location and secure insurance coverage accordingly.

Financial Reserves: We allocate financial reserves to mitigate potential risks. By estimating the potential financial impact of various risks, we calculate the appropriate level of reserves needed to address unforeseen events.

Non Profit Business Plan Faq's

A non-profit organization, also known as a nonprofit or not-for-profit organization, is an entity that operates for a specific purpose or mission other than making a profit. Its primary goal is to serve the public or a particular cause.

The main difference is the purpose and distribution of funds. Non-profits reinvest their surplus back into the organization to further their mission, while for-profit organizations distribute profits to their owners or shareholders.

The purpose of a non-profit organization is to address a specific societal or community need. It can be focused on various areas such as education, healthcare, environment, social services, or arts and culture.

Non-profits rely on various sources of funding, including donations from individuals, grants from foundations or government agencies, corporate sponsorships, fundraising events, and revenue from services or programs they provide.

In many countries, donations to registered non-profit organizations are tax-deductible for the donors. However, tax laws may vary, so it’s important to consult local regulations or seek professional advice.

Non-profit organizations are typically governed by a board of directors or trustees. The board provides oversight, sets strategic direction, and ensures the organization’s compliance with legal and ethical standards.

Starting a non-profit involves several steps, including defining your mission, drafting bylaws, incorporating the organization, applying for tax-exempt status, and establishing governance and financial management structures. Consulting with legal and accounting professionals is recommended.

Board members of non-profit organizations have various responsibilities, including strategic planning, financial oversight, fundraising, hiring and evaluating the executive director, ensuring legal compliance, and representing the organization in the community.

Non-profit organizations use various metrics and evaluation methods to measure their impact. This can include tracking the number of beneficiaries served, outcomes achieved, changes in the community, and feedback from stakeholders. Evaluations help assess the effectiveness and adjust strategies as needed.

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Sample Group Home Business Plan

Group home business plan sample.

Setting up an elderly care business requires having the right ideas.

However, it is not enough to have a business idea. It is necessary that while having the business idea you put in place the right strategies for proper implementation of these ideas.

This article focuses on one such necessity for starting an adult group home .

The business plan is invaluable to the success of any business. It is the roadmap of the business where every implementable action is clearly documented and all of it is fully implemented at the stipulated time.

The group home business plan is the focus of this article as we seek to provide the reader with a template with which to write his or her unique group home business plan.

Here is a sample business plan for starting a residential care business for adults with disabilities.

Executive Summary

All Seasons Homes is a group home service that offers comfortable and secure accommodation for people within the society with varying challenges such as disabilities as well as persons in need of temporary shelters.

Our facility is fitted with basic comforts to ensure that our equipment has an acceptable level of decency.

To achieve this, our facility is run by well-experienced professionals with considerable years of service in the nursing care industry.

These bring their professionalism to bear on the job as they handle a variety of cases, with each client treated on a need basis.

Located in the heart of Wichita, Kansas, All Seasons Homes lives up to its name by providing all-year-round services to a variety of clients in a variety of situations.

We are determined as a business to create a strong brand in the provision of group home services and to become a major player in this sector.

In recent years, the demand for group home services has steadily increased.

This may not be unconnected with the decline in affordable housing. Therefore we are coming to the rescue of a growing population left stranded by these conditions.

All Seasons Homes is founded by Clement Hawkins and partner Dora Clayton who is an architect and has worked for over two decades in the housing industry.

He brings his wealth of experience to bear on this new business as his little way of giving back to society. Dora Clayton has worked in the nursing care industry and has a vast understanding of the needs of group home clients.

Mission Statement

Our mission at All Seasons Homes is to establish one of the top group home services known for excellence in the provision of nursing care services as well as decent shelters at very competitive rates.

These services will be offered to the needy such as the elderly as well as children who have some form of disability.

Vision Statement

We are determined and focused on providing exceptional group home services comparable to the best in the industry.

We have a goal of being among the top 5 providers of group home facilities in Kansas within 10 years from the time of commencement of operations.

Starting a group home service requires sufficient funding. To this end, savings to the tune of $150,000.00 has been kept aside by the duo of Clement Hawkins and Dora Clayton.

However, this sum will not be enough as an investment sum of $600,000.00 will be required.

Hence a balance of $450,000.00 will be sourced through loans from reputable banks.

Financial Projections

Every business exists to meet a need and through that to make profits.

Hence while providing affordable and comfortable group home services to our esteemed clients, we intend to structure our services in a way that allows for reasonable profitability.

To this end, we have completed a 3-year profitability forecast. The results obtained from this research have been nothing but impressive.

The current economic climate has been used in this research.

The chart below reveals our findings;

• First Year.               $340,000.00
• Second Year.          $590,000.00
• Third Year.              $900,000.00

Competitive Advantage

To gain a fair share of the market, having a competitive advantage is of utmost importance. To this end, we are providing our clients with better homes which contain basic comforts as well as adequate security.

We will also give due consideration to any problems or concerns raised however insignificant they may seem.

Our workforce will be carefully selected from the very best. We will have a preference for professionals with significant experience in the provision of group home services.

We will also learn from mistakes made by similar businesses to rectify these. All of our services will be fine-tuned towards exceeding our clients’ expectations.

Marketing and Advert Strategies

We will adopt a variety of marketing and advertisement strategies for our business.

These will include the use of electronic and print media options, social media channels such as Facebook, Twitter, and Instagram to spread the word about our services as well as the payment of ad spaces on billboards located in strategic areas.

All of these are intended to make our business more visible to the public to increase our chances of patronage. In addition to these, we will encourage the use of word-of-mouth marketing as a strategy to attract clients.

This is a sample group home business plan which can be used as a guide for writing a comprehensive business plan for your group home business.

It is recommended that after writing your plan, you should ensure the full implementation of its contents, as only this can lead to sustainable growth.

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Warren Bennis Leadership Experience highlights leadership potential in individuals, businesses

Keynote speaker raj sisodia outlines the merits of conscious capitalism.

The seventh annual Warren Bennis Leadership Experience was held at Tangeman University Center’s Great Hall on April 8. Raj Sisodia, author and co-founder of the nonprofit organization Conscious Capitalism, Inc., delivered the keynote address for the Warren Bennis Leadership Institute’s flagship event.

The student-run Warren Bennis Leadership Experience (WBLE) was established in 2016 by Jack Fitzgerald, BA ’17, MA ’20. The event is open to UC students, faculty, staff, alumni and community members seeking to be inspired by the leadership principles and teachings of Warren Bennis , UC’s 22nd president and regarded as the “Father of Leadership.”

Lara Taylor, BS ’24, WBLE co-president, welcomed attendees and acknowledged the institute’s champions, friends and supporters in the crowd before recapping her personal leadership journey.

Warren Bennis Leadership Institute Senior Adviser and Warren Bennis Leadership Council member Betsy Myers (standing, red jacket) speaks with a student prior to the start of the 2024 Warren Bennis Leadership Experience.

“My experience with the WBLE has given me opportunity to learn and apply Warren’s leadership principles to real-life challenges. It has helped me internalize his belief that leadership is an iterative and inclusive process,” Taylor said. “My aim is to pay forward the belief that was once placed in me, encouraging each of you to discover and leverage your own potential and in turn to inspire the same in others.”

Warren Bennis Leadership Institute (WBLI) Student Fellow Elizabeth Geraghty, DAAP ’23, ’24, recognized the institute’s Leaders Are Made Award recipients, Sabrina Grove, CEAS ’26 and Adit Kulkarni, CEAS ’26. Per Geraghty, Grove and Kulkarni “consistently do the right thing, challenge the status quo, translate vision into reality, make people feel like they're at the very heart of things, and ask how and why.”

WBLI Academic Director Donna Chrobot-Mason, PhD , recalled the institute’s origin story and educated audience members on Bennis’ legacy of leadership prior to introducing Sisodia.

Sisodia emphasizes need for 'higher consciousness’ in capitalism, calls for empathetic leaders

Raj Sisodia, author and co-founder of the nonprofit organization Conscious Capitalism, Inc., delivered the keynote address for the 2024 Warren Bennis Leadership Experience.

During his hour-long address, Sisodia, author of 10 books and 100-plus academic articles, chronicled in detail why his organization believes that conscious capitalism is an “essential transformation that needs to happen in the world of business.”

“Business can be beautiful. There can be so much humanity that can exist in a publicly traded corporation. ... But we also need to recognize that we're living in a time where there's a lot of cynicism about business, a lot of disconnection. Confidence in big business has been actually going down since the 1970s. Last year, only 14% of Americans said they trust big business.”

“We have put profit at the center of our universe when it comes to business. We need to change this. And what happens when you put profit at the center? The irony is it does not lead to higher profits at the level of the economy. When you look at the return on assets, they have gone down ever since we became all about profit maximization.

We need to celebrate capitalism because it has given us so much. But we need to elevate it with higher consciousness. It’s the most powerful tool we’ve ever invented, but every tool is only as good as the consciousness of its own user.”

“We're more educated, more informed, more conscious, more caring, more all of those things. But we still need leadership. Because without leadership, all that extraordinary potential doesn't get honest towards something we need. Better leaders make for a better world. And by the same token, bad leaders can destroy our world. What has taken decades or centuries to create can be destroyed in a few short years by bad leaders.”

“They have no idea how much suffering exists within their own building. How hard life is. How hard people work. They see the business through the lens of numbers. True leaders, servant leaders, are there to uplift and make life better for everybody in the organization. And they genuinely care about the people that they lead.”

“Emotional wellbeing. Spiritual wellbeing. Having meaning and purpose in our life through our work. The impact on our culture. The impact on our bodies. The impact on the planet. These are all the consequences of how we operate as a business. And a conscious business tries to have a positive impact. We know it’s possible because it’s being done by some companies.”

Bennis Leadership Council panel

WBLI Academic Director Donna Chrobot-Mason (second from left) and Lindner Dean Marianne Lewis (fourth from left) with Warren Bennis Leadership Council members (from left) Betsy Myers, Kate Bennis, Pat Zigarmi, Raj Sisodia, Cynthia Cherrey and Doug Conant.

Lindner Dean Marianne Lewis , PhD, introduced Kate Bennis, daughter of Warren Bennis and chair of the Warren Bennis Leadership Council.

Kate Bennis moderated a panel discussion with Sisodia and three council members:

• Doug Conant, former CEO of Campbell’s Soup and Nabisco
• Cynthia Cherrey, president/CEO of the International Leadership Association
• Pat Zigarmi, founding associate and senior consulting partner for Blanchard.

The Warren Bennis Leadership Council strives to raise the vision, visibility and impact of the institute. These esteemed colleagues, scholars and alumni are dedicated to enhancing future leaders and leveraging the legacy of Warren Bennis.

• Kate Bennis, chair 
• Betsy Myers 
• Doug Conant
• Raj Sisodia
• Cynthia Cherrey
• Pat Zigarmi
• Bob Castellini
• Joan Goldsmith 
• Tom Peters 
• Dick Thornburgh 
• Bill George 
• Joline Godfrey 
• Ken Blanchard

We need to celebrate capitalism because it has given us so much. But we need to elevate it with higher consciousness. It’s the most powerful tool we’ve ever invented, but every tool is only as good as the consciousness of its own user.

Raj Sisodia Author and co-founder of the nonprofit organization Conscious Capitalism, Inc.

“I’ve found that it's almost impossible to ask people in your organization to honor the agenda of the organization if they don't feel that you're honoring them,” said Conant. “I've lived this belief that the more I honor people, the more everything comes to life in an honorable way.”

WBLE co-president Andrew Martin, BBA ’24, wrapped the event by announcing the 2024-25 WBLE president, Makena Mobley, BBA ’25, and vice president, Ben Richards, A&S ’26. Martin also praised members of the WBLE student team and thanked attendees for their support.

“Tonight's gathering is not just a culmination but a continuation. We hope the discussions, insights and connections forged here will serve as a catalyst for growth and transformation in your own leadership path,” Martin said. “May you face challenges with resilience, navigate uncertainty with grace and inspire those around you with empathy and vision.”

Featured image at top: Lindner Dean Marianne Lewis (first row, far left), WBLI Academic Director Donna Chrobot-Mason (first row, far right) and WBLE keynote speaker Raj Sisodia (second row, middle) with the 2024 WBLE student team. Photos/Lauren Meisberger.

UC's home for interdisciplinary leadership

Inspired by the legacy of Warren Bennis, UC’s 22nd president and “The Father of Leadership,” the Warren Bennis Leadership Institute empowers students, UC alumni and professionals/community members to believe in their potential to lead, preparing individuals to better themselves, their workplace and their community.

• Lindner College of Business

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Russia-related Designations and Designations Updates; Issuance of Russia-related General Licenses

The Department of the Treasury's Office of Foreign Assets Control (OFAC) is issuing Russia-related General License 79 , "Authorizing the Wind Down of Transactions Involving Certain Entities Blocked on December 12, 2023," and Russia-related General License 80 , "Authorizing Certain Transactions Related to Debt or Equity of, or Derivative Contracts Involving, Highland Gold Mining Limited."

Additionally, OFAC has updated its Specially Designated Nationals and Blocked Persons List:

The following vessels have been added to OFAC's SDN List:

ARKADIY CHERNYSHEV (UBSH5) General Cargo Russia flag; Vessel Year of Build 1988; Vessel Registration Identification IMO 8714695 (vessel) [RUSSIA-EO14024] (Linked To: IBEX SHIPPING INC).  CAPTAIN YAKUBOVICH (UBCG2) General Cargo Russia flag; Vessel Year of Build 1984; Vessel Registration Identification IMO 8318740 (vessel) [RUSSIA-EO14024] (Linked To: IBEX SHIPPING INC).  MARIA (UBRH7) General Cargo Russia flag; Vessel Year of Build 1986; Vessel Registration Identification IMO 8517839 (vessel) [RUSSIA-EO14024] (Linked To: IBEX SHIPPING INC).

Unrelated Administrative List Updates: