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100 best marketing research topics for all.

marketing research topics

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

  • Analysis and determination of consumer buying behavior for Coca-Cola
  • A study on famous well-marketed brands that got away with selling substandard quality products
  • A study showing the impact of advertising on consumer behavior
  • Brand advertising and political campaigns: a possible interwoven impact?
  • A review of the outcomes of advertising in a recession
  • Exhaustive research on how brands exploit impulsive buying
  • A study of how celebrity endorsements on ROI affect CPG brands
  • A survey of the impact of augmented reality on marketing experiences
  • Critical research on how AI will help make better marketing decisions
  • A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

  • A decline in organic reach on social media platforms
  • Difficulty in building a well-recognized brand name
  • Getting readers to see content
  • Understanding marketing results
  • Marketing budgets included by BREXIT
  • Optimizing business for voice search
  • Bridging the technology gap
  • Ensuring compliance with GDPR
  • Overdependence of potential customers on amazon
  • The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

  • Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
  • The effect of social media on buying choices
  • Online purchasing: a study of the product characteristics buyers look for
  • An exploration of the differences in marketing strategies across cultures
  • Manipulation tactics: how brands can get more customers
  • A study of how customer loyalty is affected by brand image
  • Analyzing how TV advertising affects the top of mind awareness
  • Do people appreciate being click baited into sponsored posts?
  • A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

  • 10 insightful differences between paid search and organic search
  • Tips for promoting content on Pinterest
  • SEO tactics to avoid like the plague
  • How to increase your followers on social media
  • Best tips to help you grow your paid social ROAS
  • Why should you follow your competitors on social media?
  • Dos and don’ts of social media marketing
  • How to create content your audience will be eager to share

Marketing Essay Topics

  • What is the most effective form of marketing?
  • Internet marketing trends to expect in the future
  • What important brand attributes lead to an increase in customer loyalty?
  • A look into marketing approaches that broke through strong market monopoly
  • The impact of social media on consumer buying behavior
  • Comparison of advertising versus building brand equity
  • Rebuilding trust in influencer marketing
  • How to generate leads effectively

Content Marketing Topics

  • 10 biggest graphic design mistakes companies make in their marketing pieces
  • How to create captivating e-newsletters that people will pay attention to
  • Repurposing marketing content for small businesses
  • Working more micro-content into marketing efforts
  • Multi-step versus one-step content marketing campaigns
  • The five Cs when creating content marketing copy
  • Creating compelling content marketing campaigns in 10 steps
  • Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

  • Inability to explain products or services delivered
  • Not clearly defining a company’s market segment
  • Lack of innovating commercial department
  • Lack of business visibility
  • Missing links between sales and marketing departments
  • Lack of marketing plan
  • Lack of personal branding, brand image, and professional reputation
  • Thinking the company or business can survive without marketing

Marketing Blog Topics

  • Facebook advertising: pros and cons
  • 10 benefits of inbound marketing
  • The most frustrating problems faced in inbound marketing
  • How to generate subscribers for your blog faster than ever!
  • 10 benefits of content marketing lead magnets
  • Five video content marketing myths you must discard
  • 30 social media campaign ideas from big brands

Controversial Marketing Topics

  • Does google give preferential treatment to big brands?
  • Does social media affect SEO ranking?
  • Are grey SEO techniques safe?
  • Are YouTube videos more engaging than TV ads?
  • Are building e-mail lists still one of the best ways to sell?
  • Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

  • How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
  • Emerging opportunities in sports marketing and how to capitalize on them
  • How to effectively capitalize on the wearables market
  • Should more women and children get into sports?
  • Should seniors be allowed to participate in some games?

Marketing Presentation Topics

  • Mastering in-house SEO
  • The path to gaining and building customers trust
  • Brand awareness versus ROI
  • Effectively personalizing customer communications
  • The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

  • The effect of globalization on consumer behavior
  • How do international brands compare to local brands?
  • Do international brands always have advantages over a local brand?
  • Creating brand awareness by utilizing global event marketing
  • How to market products on an international level

Marketing Plan Topics

  • The importance of a marketing plan to the success of a business or product launch
  • Building a tactical marketing plan
  • How is a marketing strategy different from a marketing plan?
  • Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

  • Targeted Ads based on browser history
  • Immersion marketing through virtual reality
  • The exploitation of impulsive buying
  • Click baiting into sponsored posts

Affiliate Marketing Topics

  • How to find profitable niches in affiliate marketing
  • How to get readers interested in what you market
  • How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!

Neuroscience Topics

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How to Build Your Business Identity on a Tight Budget

  • Best Green Tea Brands in the world in 2020: What makes them the best?
  • Global Milk brands in 2020 – What makes them successful?
  • What is a Triple Net Lease? Its Advantages and Disadvantages
  • Adaptation Level Phenomenon – understanding its importance
  • Risk Matrix – Factors of a risk matrix and how to implement it
  • Prioritization Matrix – Different types and how to use a prioritization matrix

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71+ Research Paper Topics & Ideas for Marketing Students  

research proposal topics marketing

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers.  Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

  • How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
  • What manipulation tactics do brands use to get more customers?
  • How can brand image be communicated via social media marketing?
  • How can social media impact the buying choices of shoppers?
  • Are consumers equipped to shield themselves from direct marketing strategies?
  • Determine and analyze consumer buying behavior for [product name]
  • How does advertising impact consumer behaviour?
  • How does family orientation impact marketing communications?
  • What characteristics do buyers look for when purchasing a product online?
  • How does global marketing incorporate standardization?
  • What attributes do consumers look for when comparing products online?
  • How do financial institutions differentiate their goods and services on the basis of social class?
  • Is direct marketing really the most effective form of marketing?
  • What internet marketing trends can be expected for the future?
  • How to marketing strategies differ across different cultures?
  • Can brand advertising impact political campaigns?
  • How do brands exploit impulsive buying?
  • How does loyalty cards encourage sales and boost customer loyalty?
  • Can well-marketed brands get away with selling substandard quality products?
  • How is globalization having on impact on consumer behaviour?
  • Impact of brand image on customer loyalty
  • Brand attributes that lead to an increase in customer loyalty
  • Successful marketing approaches that helped break through strong market monopoly
  • Impact of cause marketing on brand affinity with young mothers
  • Effect of consumer promotions and discount offerings on brand equity
  • The outcomes of advertising in a recession
  • Influence on Social Media advertising on consumer behaviour
  • Effect of TV advertising on top of mind awareness
  • Understanding customer perceptions around event sponsorships
  • Does corporate social responsibility translate into sales?
  • Canadians perspective on being targeted with mobile ads based on their browser history
  • Is direct marketing welcomed by people?
  • Are customers able to differentiate between various mortgage offering by competing banks?
  • Does social media influence buying behaviour
  • Do people like being click baited into sponsored posts?
  • Understanding the impact of celebrity endorsements on ROI for CPG brands
  • Women’s sentiments around comparison advertising
  • How effective is comparison advertising to build brand equity?
  • Do consumers prefer purchasing routine grocery products online?
  • Is earned media perceived to be as important as it appears to be?
  • What makes people want to share content to their friends?
  • Understanding why content goes viral
  • Marketing challenges around the evolving family structures
  • Are we losing the emotional value and significance of money being in a cashless society?
  • Is centralized global marketing a good idea for brand health in local markets?
  • How is augmented reality going to enhance marketing experiences?
  • How will artificial intelligence support in making better marketing decisions?
  • Is immersion marketing through virtual reality technology going to be accepted?
  • What does the luxury auto buyer look for in a car?
  • How to instill a desire to purchase for customers in the luxury category
  • Harmful effects of advertising to kids
  • Impact of in-store branding on brand salience
  • Effect marketing strategies for restaurant businesses
  • Habit formation and ways to integrate new products in consumer lifestyles
  • Is display advertising going to die?
  • Can Snapchat help small business grow?
  • How do customers perceive the brand who advertise on Instagram?
  • The impact of humour in advertising
  • Do customers pay attention to nutrition labels?
  • What triggers impulse buying behaviour
  • Essentials to sky rocket a new brand to heights of awareness
  • The factors that lead to customer satisfaction in young adults
  • Elements that help build an emotional connection with your audience
  • How do males and females differ in their buying behaviour of mobile phones
  • Does language targeting help in ethnic advertising?
  • Customer Perceptions: Are well known brands good in quality?
  • Is radio still an effective method of advertising?
  • Rural vs Urban marketing challenges to be mindful of
  • Impact of internal branding on employee retention and turnover
  • An in-depth analysis of political marketing in Canada

More Categories of Research Topics

Still in need of some inspiration? Here are a few research paper areas that you can explore:

  • Distribution
  • Consumer Behavior
  • Relationship Marketing
  • Brand Management
  • Nonprofit Marketing
  • Market Segmentation & Targeting
  • Internet Marketing
  • Marketing Planning & Forecasting
  • Product Design & Positioning
  • Direct Marketing
  • Advertising
  • Purchasing & Materials Management

Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

  • How to find a research topic (video)
  • Traditional (offline) marketing topics/ideas
  • Digital (online) marketing topics/ideas
  • Examples of actual dissertation topics
  • Free Webinar : Topic Ideation 101
  • Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Research topic idea mega list

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

  • The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
  • The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
  • The impact of demographic targeting on traditional marketing performance among green businesses
  • The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
  • The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
  • Exploring factors related to outdoor advertising recall in India
  • Measuring the ROI of traditional marketing efforts: a review of current methods
  • Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
  • The use of public relations in traditional marketing campaigns among large insurance companies
  • The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

  • The use of artificial intelligence in social media marketing among online fashion companies in Sweden
  • The impact of social media on public relations and media relations: a Case Study of Nandos
  • The role of Twitter in crisis communication and reputation management: a discourse analysis
  • The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
  • The use of social media for market research and consumer insights among SMEs in Kenya
  • The impact of social media on consumer buying behaviour of fast food in Italy
  • The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
  • The relationship between social media engagement and website traffic: an analysis of fitness brands
  • The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
  • The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

  • The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
  • Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
  • The experiences and use of SEO in content marketing strategy among small online businesses
  • The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
  • Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
  • The use of user-generated content in building brand trust and engagement among green companies in the UK
  • Measuring the ROI of content marketing efforts among luxury brands
  • The perception and use of Chat GPT in content creation among small online businesses
  • The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
  • Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Research topic evaluator

Search engine marketing

  • The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
  • The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
  • The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
  • The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
  • The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
  • The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
  • Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
  • The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
  • The use of remarketing and retargeting in search engine marketing campaigns among marketers
  • The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

  • The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
  • The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
  • Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
  • The use of personalization on email marketing performance among craft bloggers
  • The impact of automated email marketing among local online retailers on customer loyalty and retention
  • The use of automation and triggered emails in increasing engagement and conversion rates for online courses
  • The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
  • The role of mobile optimization in email marketing targeting Gen Z consumers
  • The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
  • The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

  • The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
  • Customer Success and the Transformation of Customer Relationships (Raines, 2022)
  • The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
  • Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
  • You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
  • Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
  • Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
  • Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
  • Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
  • Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
  • The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
  • The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
  • Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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233 Marketing Research Topics To Come Up With An Impressive Paper

Marketing Research Topics

Marketing is everywhere nowadays – from TV adverts to the pop-up ads that appear on our web browsers. No matter how much you may try to ignore it, marketing knocks still knocks at your door.

Despite all these, however, many students still struggle to develop top-notch marketing research paper topics. You might say, how is that even possible? Well, my friend, let me bring it to your attention that there are hundreds, if not thousands, of post-graduate students struggling to find such writing ideas.

But this where we draw the battle lines.

Marketing Topics For Research Paper: What You Need To Know

To be certain of a top grade in any field of study, you have to go the extra mile. Marketing is one of those flooded fields with stiff competition. Therefore, you have to come up with something fresh and original to convince your reader.

  • Create interest in the reader’s mind of a particular offering
  • Be precise and to the point
  • Not repeat what is already out there
  • Not offer the reader what is not there

Unlike any other topic, these are unique because they intend to sell a product or service to potential buyers. Thus, it would help if you handled it with a lot of care.

What To Avoid When Writing Marketing Paper Topics

Below are crucial points to consider for your marketing research topic:

  • Do not be too wordy
  • Avoid using words that are uncommon among the famous market
  • Beware of being sensational

When writing your research paper’s marketing topics, the end goal should be to sell the product and build a reputable brand for yourself.

Explore these writing ideas for your inspiration:

Marketing Research Topics For College Students

  • Marketing strategies for integrating new products into segmented markets
  • The impact of coronavirus on marketing communication strategies
  • How can companies best advertise their products overseas?
  • Pitfalls to avoid when crafting marketing messages for children and other minors in the society
  • Factors that determine client satisfaction in new markets
  • Discuss the effectiveness of using discounts and loyalty cards in the marketing of products
  • The impact of using black Friday offers in the wake of the Black lives matter movement
  • Is it practical to contact clients via email subscriptions and newsletters?
  • The role of conducting marketing research before attempting to bring a new product on board
  • Define market segmentation and the essential pointers that segment various markets
  • Compare and contrast marketing strategies in developing countries versus developed countries
  • How do multinational companies carry out marketing as compared to local enterprises?
  • The role of technology in marketing: A case study of simulations and virtual reality
  • Evaluate the effectiveness of consumer education and awareness in marketing
  • How does the marketing of food items vary from other products in the market?
  • Discuss the effectiveness of various marketing channels and strategies
  • Emerging opportunities and challenges in the field of marketing
  • Modern tactics and paradigms used in business and consumer marketing
  • Why it is essential to understand the culture of a market before venturing into it
  • The role of academic papers of marketing in the business world

Professional List of Marketing Research Topics

  • How CSRs help companies to make inroads into communities
  • The impact of brand manipulation on the company’s reputation
  • The role of social media in marketing: A case study of Twitter marketing
  • How the fashion industry markets its product to potential clients
  • The impact of gender and stereotypes in creating marketing and promotional messages
  • How global marketing varies from local and national marketing strategies
  • The role of political campaigns in impacting marketing and sale of products
  • Techniques used by the gaming industry to attract teenagers and youths
  • Analyzing successful business enterprises: A case study of Apple industry
  • Adverse impacts of advertising alcoholic related products to children
  • What makes a brand stay in the market for years without losing its meaning?
  • Has technology replaced traditional marketing tools and strategies?
  • The role of smartphone advertising in reaching the digital natives and tech-savvies
  • The impact of radio and TV marketing on getting middle and working-class
  • Compare and contrast new market entry strategies versus traditional ones
  • How companies take advantage of impulsive or exorbitant buyers
  • Evaluate the effectiveness of in-store branding
  • Discuss the advertising strategies used by hotels and restaurants in attracting potential clients
  • The impact of social class on preparing marketing and promotional messages
  • How centralized marketing affects global brands and products

Sport Marketing Research Topics

  • The role of sports hubs in the management of sports organizations
  • Facilities and services that help save costs on sports
  • Sourcing of funding for sporting activities in developing countries
  • The part of the World Cup and Olympic games on marketing strategies and promotional messages
  • Marketing strategies that work best for football fans
  • The effect of sports celebrities on marketing and promotions
  • How effective is branding on sportswear as a marketing strategy?
  • Evaluate the effectiveness of Adidas advertising in the Olympic Games 2008 in China
  • The role of marketing and modern challenges in advertising decisions in the sports industry nowadays
  • Consumer buying behavior with brand loyalty and types of sports buying behavior.
  • Factors that cause people to buy certain sports products: A case of Nike
  • Explore the historical overview of the exciting development of Nike in providing athletes with equipment for their sports.
  • Analyze the interior structure of a sports company and how this affects its marketing strategies
  • Specific characteristics of companies that have excelled through sports branding and marketing
  • The impact of the orientation of sports heritage, performance, and style in marketing
  • Critically analyze the impact of using Chelsea as a brand name in product advertising
  • The production and replacement of goods and services: A case of sportswear
  • How sports brands operate effectively and competitively in international markets
  • Creating the relevant skills for sports advertising and branding
  • The impact of practical knowledge about innovative techniques of production in sports marketing

Best-Rated Research Papers Topics in Marketing

  • Evaluate the effectiveness of online shops as compared to the physical ones
  • How multinational companies compete in the markets by creating an international marketing orientation
  • Discuss how certain companies gain a competitive advantage in comparison to other companies
  • Analyze the importance of concentrating on the needs of consumers when composing marketing messages
  • The essence of feedback from clients in a marketing strategy
  • How have giant companies remained and strengthened their leading position in the European sports industry?
  • Discuss the underlying aspects of modern advertising
  • The effectiveness of poster advertising on bus stations before the launch of a product
  • Slogans’ role in marketing: A case study of Adidas’ saying: ‘Impossible is nothing.’
  • Evaluate the effectiveness of commercials with sports personalities: A case of David Beckham
  • How companies adapt cultural incidents and attention to individualistic attractions in marketing messages
  • Ways of determining the budget for a marketing campaign
  • Assess the workability of creating an innovative and creative marketing message
  • Discuss how companies strike a balance between making profits and effective marketing strategies
  • Should modern marketing messages be informative or persuasive?
  • The impact of comparative marketing messages on the behavior of a product in the market
  • Why an evaluation of the company’s strength and weaknesses is essential in developing its marketing plan
  • The role of integrated marketing information of an organization on its marketing plans
  • How to discover management trends in market segments
  • Why companies need to build units for marketing information that are concerned with trends and developments within the marketplace

Research Topics in Real Estate Marketing

  • Why finance is a critical consideration in real estate marketing
  • Reasons for the fluctuating financial system in real estate
  • The impact of coronavirus and recession on the real estate industry
  • Is the curriculum on real estate marketing effective in producing talented minds?
  • The effects of property finance marketing on the modern society
  • The role of business investors in helping people own homes
  • Owning a Home and the Effect of Credit Unions
  • Challenges and benefits of mortgages and loans on the real estate industry
  • Explain how real estate companies can cope with business financial loans
  • Give a detailed analysis of potential customers in real estate marketing messages
  • Discuss the various property financing versions in the USA
  • Evaluate the importance of studying Geography and finance in real estate marketing
  • Discuss the slow rate of growth of real estate industries in developing countries
  • Why have real estate marketing messages been greeted with a cold shoulder?
  • Discuss the unexploited possibilities and opportunities in rural areas
  • How to maintain equity and still control debt funding in real estate industries
  • The role of investors together with institutional traders in managing the real-estate companies
  • Technologies advances in real estate that are transforming the industry
  • How the fiscal sector is affecting property market developments
  • Assess how real estate companies are coping with the changing market demands

Sample Marketing Research Project Ideas

  • Distinguish between brand loyalty as a behavior and as an attitude in marketing
  • The importance of rankings concerning the popularity of brands
  • Discuss marketing strategies that create a higher self-confidence in buying decisions
  • Analyze the higher level of risk in purchasing decisions
  • Why some customers are more store loyal than others
  • The role of global brands in creating a marketing ecosystem
  • Discuss the history of world commerce and how marketing strategies have evolved over time
  • How has the internationalization of finance and business affected marketing?
  • The importance of geographical extension among marketers
  • Why do customers pay keen attention to the price of products
  • The role of mass production in determining the marketing strategies
  • How to balance between demand and supply when creating marketing messages
  • How to create a suitable image for a brand, product, or service
  • The impact of global brands communicating in worldwide sports events
  • A primary investigation of what motivates people to buy certain products over others
  • How virtual communities help marketers communicate their messages
  • An exploration of using cinematic media to promote food products
  • The impact of personal styles and preferences on marketing messages
  • What effect do personal statements from celebrities have on marketing strategies?
  • An analysis of sponsorship based on marketing

High-Quality Marketing Thesis Topics

  • The implications of social media marketing on cost and speed of delivery
  • An investigation of the relationship between marketing messages and customer emotions
  • Examine the relationship sources of income and buying behaviors
  • Research into the causes of the decline of newspaper advertising
  • Are marketing messages overrated?
  • The impact of brand ambassadors on user-generated branding programs
  • Explore the effects of integrating relationship marketing strategies
  • Effects of increased commercialization
  • How often should a promotional notice be posted in a day?
  • Do global warming and its consequences have anything to do with marketing?
  • How to create an emotional appeal in marketing messages
  • Analysis of strategic success factors in the internalization of marketing messages
  • The impact of repetitive advertising upon consumers
  • International business management strategies that work well for start-ups
  • The effect of marketing messages on the physically disabled
  • Evaluate how marketing messages have been used to spread sexual messages
  • Discuss the legal and ethical implications of marketing
  • How to craft compelling marketing messages that do not discriminate against race
  • What causes the relevant authorities to ban particular marketing messages?
  • The impact of creating controversial sports messages

Motivating Marketing Research Questions

  • Opportunities and threats to marketing products and services overseas
  • How long have you been a customer, and what has kept you going back?
  • How can companies attract their target audience more often?
  • Factors that necessitate one company to stand out from another
  • How to improve your product and service delivery
  • Practical ways of better serving your clients
  • Discuss how big is your potential market
  • Will this market segment grow or shrink in the future?
  • What other products and services out there are similar to the ones we are offering?
  • Who are our top competitors, and what are they doing differently from us?
  • What portion of the market share do our competitors own?
  • What part is available for you to own or take?
  • What is the educational level of the people you are writing the promotional message to?
  • What is the household income of your potential market?
  • What is the impact of the household size on the kind of marketing strategy to compose?
  • What are the hobbies and interests of your potential clientele?
  • What are the most significant challenges you are likely to encounter when marketing?
  • What is your preference when it comes to making purchases?
  • What determines the shop or boutique where you buy your products?
  • How will the product fit the needs of the potential clients?

Must-Have Marketing Research Topics For College Students

  • Latest marketing strategies in the light of the changing mobile customer experience
  • How country relations impact the marketing communication messages used at the cross-border level
  • The new way to boost sales through conversational strategies
  • The impact of marketing conferences and conventions on the practice
  • Why most companies slash marketing budgets at the expense of profits
  • The role of marketing automation in reaching out to more clients
  • The importance of social networking in developing contacts for marketing
  • Discuss the effectiveness of content marketing for the entertainment industry
  • The essence of tag lines in creating memorable marketing messages
  • Why should a company have customer evangelists?
  • How to incorporate value prepositions in marketing messages
  • The impact of marketing messages on millennial and Generation X
  • How companies are using blogs and YouTube to market their products
  • Discuss the effectiveness of online marketing among the youth
  • Should nonprofit organizations prepare marketing messages?
  • The importance of web analytics in determining the performance of a marketing message
  • Do companies follow procedure when it comes to permission email marketing?
  • Explore the various challenges of email campaigns
  • Discuss the effectiveness of word-of-mouth marketing strategy
  • Why the voice of the consumer is necessary for a marketing campaign

Hot Topics in Marketing

  • Analyze the developments made in B2B marketing
  • Discuss the qualities of a top-notch advertisement copy
  • What is the importance of benchmarking in business marketing?
  • The role of brand management in keeping it afloat
  • Discuss the effectiveness of corporate blogging
  • Evaluate marketing strategies that consider customer engagement
  • How to retain customer through marketing campaigns
  • How to market products amid economic crisis
  • The impact of 5G on high-tech marketing
  • How does hiring outside resources affect marketing?
  • The essence of keywords in online marketing
  • The rise of personal branding on Instagram and YouTube
  • How to collaborate marketing operations in different localities
  • Analyzing the consumer buying behavior of apple laptops
  • The impact of family orientation on the consumer behavior
  • Features that clients look for when purchasing online products
  • Why companies should understand customer perceptions of their products
  • Discuss the relationship between corporate social responsibility and sales
  • Evaluate the acceptance of direct marketing from people
  • The impact of click baits on marketing strategies: Are they ethical?

Marketing Class Project Ideas

  • The impact of sentiments from brand ambassadors on the performance of products
  • Consider the behavior of consumer purchases online and offline
  • What makes a person refer his/her to a particular product?
  • Why products go viral
  • The emotional value of marketing messages
  • Significance of a cashless society
  • Augmented reality and marketing
  • Understanding car buyers
  • How humor affects advertising
  • Triggers to impulsive buying behavior
  • Customer satisfaction among young adults
  • Male and female marketing techniques
  • Impact of customer perceptions
  • Political marketing in the USA
  • Brand management
  • Market targeting
  • Market forecasting
  • Purchasing management
  • Product positioning
  • Nonprofit marketing

Digital Marketing Research Topics

  • Social media marketing
  • Telemarketing
  • Smartphones and relationship marketing
  • Pitfalls of e-marketing
  • Marketing timing across social media platforms
  • Digital market segments
  • Customer privacy
  • Confidentiality
  • Black Fridays
  • Snapchat marketing
  • Virtual reality technology

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Top Marketing Research Topics: Strategies for Competitive Advantage

Explore the dynamic landscape of Marketing Research and discover key strategies for gaining a competitive advantage in this insightful blog. From consumer behaviour analysis to emerging trends, delve into the latest methodologies and innovative approaches that can elevate your marketing efforts. This blog unlocks the secrets to staying ahead in the ever-evolving business world through practical Marketing Research Topics.

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Marketing Research is essential for any business that wants to understand its customers, competitors, and market trends. Marketing Research Topics are the specific questions that guide the collection and analysis of data to provide insights and recommendations for various marketing decisions.   

These topics cover a wide range of areas, such as product development, pricing, promotion, distribution, customer satisfaction, loyalty, segmentation, branding, and more. In this blog, we will discuss some of the top Marketing Research Topics that can help marketers achieve their goals and gain an edge over their competitors.   

Table of Contents 

1) Best Marketing Research Topics list 

     a) Digital Marketing Topics 

     b) Content Marketing Topics 

     c) Strategic Marketing Problems 

     d) Social Media Marketing Research Topics 

     e) Exceptional Marketing Research Topics 

     f) Unique Marketing Research Topics 

    g) Premium Marketing Research Topics 

    h) Interesting Marketing Research Ideas.  

    i) Current Marketing Research Topics 

    j) Impressive Marketing Research Topics 

2) Conclusion 

Best Marketing Research Topics list 

Here, we explore various Marketing Research Topics to uncover insights and strategies for informed decision-making and business success.  

Best Marketing Research Topics list 

1) Digital Marketing Research Topics 

Listed below are some of the best Digital Marketing Research topics: 

a) Digital Marketing's influence on brand recognition  

b) Social Media's function in Digital Marketing  

c) Efficiency of digital advertising  

d) Mobile technology's influence on Digital Marketing  

e) Search engine optimisation's role in Digital Marketing  

f) Utilisation of Big Data in Digital Marketing  

g) Digital Marketing's impact on customer engagement  

h) Content Marketing's position in Digital Marketing  

i) Effectiveness of strategies in Digital Marketing  

j)  Digital Marketing's impact on shopping behaviour  

k)  Artificial intelligence's role in Digital Marketing  

l)  Video usage in Digital Marketing  

m) Digital Marketing's impact on Sales  

n) Influencer Marketing's role in Digital Marketing  

o) Email Marketing's effectiveness  

p) Digital Marketing's impact on customer loyalty  

q) Social Media analytics in Digital Marketing  

r) Integration of Voice Search in Digital Marketing  

s) Digital Marketing's Effect on Return on Investment (ROI)  

t) Automation's Role in Digital Marketing  

Marketing Research Masterclass 

2) Content Marketing Research Topics 

Listed below are the top Content Marketing topics: 

a) Building brand identity through Content Marketing  

b) The social media landscape in Content Marketing strategies  

c) Evaluating the impact of content advertising effectiveness  

d) Mobile technology's influence on Content Marketing strategies  

e) Search engine optimisation's significance in Content Marketing  

f) Harnessing Big Data for informed Content Marketing decisions  

g) Customer engagement strategies in Content Marketing  

h) The crucial role of Content Marketing in digital strategies  

i) Assessing the effectiveness of Content Marketing strategies  

j) Content Marketing's influence on consumer shopping patterns  

k)  Artificial intelligence: A catalyst in Content Marketing innovation  

l) Video content strategies for effective Content Marketing  

m) Driving sales through strategic Content Marketing  

n) Influencer collaboration's impact on Content Marketing success  

o) Email marketing: A pillar of effective content distribution  

p) Fostering customer loyalty through tailored content experiences  

q) Social media analytics for informed Content Marketing insights  

r) Integrating voice search into Content Marketing strategies  

s) Measuring Content Marketing ROI: A comprehensive analysis  

t) The role of automation in optimising Content Marketing effort 

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3) Strategic Marketing Research Topics  

Here’s a list of Strategic Marketing Research Topics: 

a) Strategic Marketing Research's influence on brand positioning  

b)  The role of market segmentation in Strategic Marketing Research  

c) Evaluating the effectiveness of competitive analysis in Strategic Marketing  

d) Technological innovations and their impact on strategic Marketing Research  

e) Consumer behaviour studies: Informing strategic marketing decision-making  

f) Strategic Marketing Research in the era of Big Data analytics  

g) Customer journey mapping: A strategic approach in Marketing Research  

h) The positioning of brand equity in Strategic Marketing Research  

i)  Assessing the effectiveness of pricing strategies in Strategic Marketing  

j)  The impact of environmental scanning on strategic Marketing Research  

k) Artificial Intelligence's integration in strategic Marketing Research  

l) Utilising surveys and feedback loops in strategic Marketing Research  

m) Strategic Marketing Research's influence on market penetration  

n) Stakeholder analysis: A key component of strategic Marketing Research  

o) Email surveys and their role in strategic Marketing Research  

p) Building customer retention strategies through strategic Marketing  

q) Social Media monitoring in strategic Marketing Research  

r) The integration of Voice of the Customer (VOC) in Strategic Marketing  

s) Assessing ROI in strategic Marketing Research initiatives  

t) The role of automation in enhancing Strategic Marketing Research. 

4) Social Media Marketing Research Topics 

Here’s a list of Social Media Marketing Research Topics: 

a) Exploring Social Media's impact on brand recognition  

b) The role and function of Social Media in Digital Marketing  

c) Measuring the effectiveness of Social Media advertising  

d) Influence of mobile technology on Social Media Marketing  

e) Optimising Social Media presence through SEO strategies  

f) Leveraging Big Data for insights into Social Media Marketing  

g)  Enhancing customer engagement through Social Media Marketing  

h) Positioning Content Marketing within Social Media strategies  

i) Evaluating the effectiveness of Social Media Marketing strategies  

j) Understanding Social Media's influence on consumer shopping behaviour  

k) The integration of Artificial Intelligence in Social Media Marketing  

l) Utilising video content for effective Social Media Marketing  

m) Analysing the impact of Social Media Marketing on sales  

n) Role and impact of Influencer Marketing in Social Media  

o) Effectiveness of Email Marketing in Social Media context  

p) Fostering customer loyalty through Social Media Marketing  

q) Utilising Social Media analytics for strategic insights  

r) Integrating voice search in Social Media Marketing strategies  

s) Measuring Social Media Marketing's Return on Investment (ROI)  

t) The role of automation in Social Media Marketing 

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5) Exceptional Marketing Research Topics 

Given below are Research Topics for Exceptional Marketing: 

a) Offshore marketing and evaluating optimal distribution strategies for new companies 

b)  Marketing distribution channels and potential mistakes to avoid 

c) Examination of online shopping in China, discussing its influence and opportunities 

d) Explanation of the concept of Artificial Intelligence in marketing 

e) Discussion of the components of a competitive marketing strategy 

f) Impact assessment of augmented reality on the marketing experience 

g) Pricing and positioning strategies for marketing effectiveness 

h) Description of the role of Social Media in lead generation 

i) Development and execution of investment banking in developing markets 

j) Impact analysis of European financial supervision on cross-border financial investment 

k) Consumer purchase decision and the influence of e-marketing 

l) Customer buying behaviour and the role of sensory marketing 

m) Gender influence on business startups 

n) Analysis of the significance of leadership and culture in organisational change 

o) Case study of Nike, evaluating the role of CSR 

p) Analysis of the use of Omni-channel tracking in marketing 

q) Comparison of Augmented Reality (AR) and Immerse Technologies in Marketing 

r) Comparison of the use of User-Generated Content and Content Mapping in Marketing 

s) Application of Progressive Web Apps (PWAs) in marketing 

t) Pros and cons of using Predictive Analytics and Browser Push Notifications in marketing 

6) Unique Marketing Research Topics 

Here’s a list of unique Marketing Research Topics: 

a) Analysing the impact of cultural shifts on consumer behaviour  

b) Unveiling the power of neuro-marketing in understanding consumer choices  

c) The role of augmented reality in enhancing market research  

d) Green marketing: sustainability as a critical factor in consumer preferences  

e) Cross-cultural marketing: navigating diverse global markets  

f) The influence of gamification on market research strategies  

g)  Ethical considerations in contemporary market research practices  

h)  Examining the role of blockchain in revolutionising marketing data security  

i) VOC analysis: Strategies for effective implementation  

j) The impact of virtual events on market research dynamics  

k) Harnessing the potential of chatbots in gathering customer insights  

l) Understanding the psychology of brand loyalty in changing market landscapes  

m) Market research in the age of privacy concerns: navigating regulatory challenges  

n) Evaluating the effectiveness of experiential Marketing Research  

o) Innovations in mobile market research: adapting to the smartphone era  

p) The intersection of market research and artificial intelligence  

q) Measuring emotional engagement in Marketing Research  

r) The role of predictive analytics in anticipating market trends 

7) Premium Marketing Research Topics 

Here, we discuss the premium Marketing Research Topics in the contemporary world: 

a) Crafting an exclusive brand experience: Beyond digital channels 

b) Strategic utilisation of luxury influencers in marketing 

c) Innovative approaches to premium Content Marketing 

d) Augmented reality in premium branding strategies 

e) Customised user journeys: Personalisation in Premium Marketing 

f) Blockchain technology in ensuring brand authenticity for premium products 

g) Neuro-Marketing: Understanding the premium consumer's mind 

h) Exclusive partnerships and collaborations in premium branding 

i) Data privacy and security concerns in premium customer relationships 

j) Sustainability as a premium brand value: Strategies and challenges 

k) The role of experiential marketing in premium product launches 

l) Psychological pricing strategies for premium goods 

m) Virtual reality experiences for premium brand engagement 

n) Ultra-personalisation: Tailoring premium services to individual needs 

o) Emerging trends in premium customer retention strategies 

p) Cultivating a sense of exclusivity: Membership programs in premium marketing 

q) The impact of limited-edition releases on premium brand image 

r) Luxury branding in the digital age: balancing tradition and innovation 

s) Premium market positioning: Differentiating in a crowded landscape 

t) Strategies for niche market penetration in premium sectors 

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8) Interesting Marketing Research Ideas 

Discussed below are a few interesting Marketing Research ideas: 

a) Utilising pillar content for sales growth: An exploration of effective strategies 

b) Examining the roles of Mobile Marketing in driving business success 

c) The intersection of internet security and its implications for online marketing 

d) Determining the optimal social media platform for marketing baby products 

e) The role of social media in business survival and growth 

f) The importance of competitor analysis in shaping brand marketing strategies 

g) Political campaigns as a factor in brand marketing dynamics 

h) Assessing the viability of centralised marketing for international brands 

i)  Exploring brand salience and its impact on in-store branding 

j) Social class distinctions and their influence on company service perception 

k) Exploring commonly used methods for predicting consumer behaviour 

l) Investigating the influence of advertising during economic recession periods 

m)  Strategies employed in the marketing landscape of the fashion industry 

n) In-depth exploration of targeted marketing using paid search engine ads 

o) Assessing the impact of television advertisements on consumer moods 

9) Relevant Marketing Research Topics 

Here’s a list of relevant Marketing Research Topics: 

a) Impact of Covid-19 on the marketing initiatives of the organisation 

b) Effect of the Covid-19 emergence on business communities 

c) Influence of the Covid-19 emergence on marketing operations 

d) Examination of the impact of brand promotion and celebrity usage on ROI 

e) Analysis of how lockdown situations impact an organisation's PR activities 

f) Significance of the marketing mix on organisational performance 

g) Discussion on the importance of STP analysis for any business entity 

h) Analysis of the impact of Covid-19 and subsequent lockdown on the hospitality sector 

i) Effects of Covid-19 and subsequent lockdown on the aviation industry 

j) Importance of an environmental audit for formulating effective marketing strategies 

k) Impact of Covid-19 and the subsequent lockdown on the service sector 

l) Exploration of the impact of Covid-19 and the subsequent lockdown on the sports industry 

m) "Just Do It" - one of the most successful environmentally conscious advertising taglines 

n) Examination of the successful marketing strategies of Apple, Southwest Airlines, and Budweiser 

o) Importance of personalisation in marketing 

10) Impressive Marketing Research Topics 

Listed below are some of the impressive Marketing Research Topics: 

a) Impact of consumers' implicit and explicit knowledge on their purchasing behaviour 

b) Implementation of centralised global marketing 

c) Integration of IoT, wearables, or smart devices for automated customer service 

d) Definition and application of e-CRM in marketing 

e) Interconnection between brand awareness and repeat purchases 

f) Establishing a company's brand image through Guest Blogging 

g) Strategies for managing marketing and company reputation effectively 

h) Examination of Corporate Social Responsibility as a marketing tactic 

i) Optimal social media approaches to enhance customer engagement 

j) Analysis of social media marketing's influence on customer behaviour 

k) Relationship dynamics between influencer marketing and lifestyle branding 

l)  Technologies pivotal in improving customers' online decision-making processes 

m) Exploring efficient marketing strategies to mend a damaged reputation 

n) Human Resource Management and the motivational factors crucial for future leaders 

o) Influence and importance of performance management in large and diverse organisations 

Conclusion 

Marketing Research Topics vary from how Digital Marketing influences what we buy to whether traditional methods still work. You can also explore Social Media's role, how online ads perform, and the impact of loyalty programs. Other areas include product placement, celebrity endorsements, and how pricing affects what consumers choose. Regardless of the topic, thorough and organised research is crucial for accurate and reliable findings. 

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150+ Unique Marketing Research Topics for Your Upcoming Projects

Marketing Research Topics

Marketing has developed into a massive industry with various specialized sectors. It is a broad field of study that includes different sectors of marketing. In the current era, marketing encompasses digital marketing, and, along with digital and traditional marketing, it is associated with various other marketing branches. Understandably, you feel speculative in this challenging position. After all, finding relevant marketing research topics is not that easy for most students.

When you write a research paper on marketing, you have to prove that you can systematically articulate your thoughts, find appropriate sources of information, and analyze data accordingly. But do not forget that this is only possible if you have a relevant research topic in marketing. In such a situation, we have got you covered!

This article will find some non-trivial and equally unique marketing research topics. We included topics on every possible marketing niche because we wanted topics from every niche.

Table of Contents

Selecting Marketing Research Topics

Before you begin sifting through the offered marketing topics, we suggest you first become acquainted with the selection procedure. The upcoming research paper will discuss your hard work, efforts, and skills. So, the research topic should also be about something that interests you. Take your time. Start researching certain research areas. So, for starters, brainstorm different marketing fields for which you wouldn’t mind delving deeper into the details.

Navigate Different Branches of Marketing

Nowadays, with marketing getting widespread, there are many marketing fields to accommodate your research. Analyze different marketing branches and then think about what fascinates you the most. Next, narrow those lists and start researching more about those topics. Just because marketing is complex doesn’t mean you must be stuck swimming in executive suite jargon to try to make sense of it. We are sure that in the end, you will come up with something extravagantly interesting and unique simultaneously.

Look For Your Marketing Interests

Reading and writing come with a few terms and conditions, and the most important is that the topic must be fascinating .  So, the initial step would be to sit and jot down topics in marketing that you’re interested in. When you are interested in something, you automatically become passionate about that field of study. It will constantly motivate you to dig deeper and find relevant sources to support your research theories.

Investigate Factual Topics

Remember, a research paper is not a comprehensive narrative that can be dragged out indefinitely. A lot of research and hard work are required to draught a successful research paper. It is more than just assignment writing , which we used to do in high school. So, ensure that your research topic concludes with practical data and information. Conduct thorough research to make sure you can go a long way to providing comprehensive research about your topic. Enumerate a list of credible sources to support your hypothesis and arguments.

For Conceptualized Ideas, Google Marketing Research Topics

When you start browsing for “marketing topics for research,” you will get a whole list of Scholarly Ideas Based On Such Topics. Scrolling Through Those Lists Would Be The Best Approach For you. There are hundreds of possible themes for your paper, and you’ll undoubtedly find at least a handful that intrigues you.

Narrow Down Your Topic’s Approach

When you have compiled a few marketing topics, your next step will be narrowing them down. See if the following research topics consist of enough credible sources or not. For successful research, it is essential to choose a topic that will create an impact in your prescribed field. So select a research field that has never been invested in before or at least something in which you can show a whole new perspective.

 Select the Topic

Topics that have been well examined will give you many references for blackening your arguments. To make your contribution to the discipline, look for research elements that have yet to be thoroughly investigated.

150+ Research Topics in Marketing

We understand finding marketing topics for research can be a tough job to handle. After all, marketing is such a vast field that sometimes deciding what topic you want to work on can be challenging. In such cases, we have enumerated a list of marketing topics to help you frame an excellent research paper.

We have classified these topics into different sections, which can help you choose according to your field of interest. Explore these lists of hot marketing research topics to ensure you select a topic that piques your interest.

Marketing Research Topics Related to Consumer Behavior

Marketing goods and services for personal consumption refers to consumer marketing. Or at least this is the first thing that pops up in our minds. Similarly, consumer behavior refers to studying consumers’ behavioral changes or individuals associated with a purchase.

The following topics are intended to be diverse, fascinating, and captivating for your marketing research. Have a look at them and select whatever suits you the best.

  • An integrative framework for cross-sectional consumer behavioral
  • Self-concept in consumer behavior
  • The significance and measurement of attachment in consumer behavior
  • Luxury goods and sustainability issues
  • Impact of brand equity and consumer behavior
  • The cultural influence of luxury consumption behavior among Italian consumers
  • The evolving behaviors of luxury consumption
  • Coca-Cola customer purchasing behavior: analysis and prediction
  • Consumer responsiveness towards environmental claims for clothing brands
  • A conceptual framework prestige- seeking consumer behavior
  • Symbolism and marketing performance: a theoretical approach
  • Assessment and evaluation of successful and failed instances of luxury marketing techniques
  • A symbolic interactions perspective on the function of products as social stimulants
  • Convergence and divergence in consumer behavior
  • Understanding the consequences of global retailing
  • Dimensions of consumer expertise: mapping a consumption constellation
  • The influence of sustainability declarations on customer ecological perception and performance expectancy: A detailed work on H&m
  • A symbolic interactionism perspective on the empirical models of consumer behaviors
  • Sensory marketing strategies and power in advertising
  • The impact of word of mouth and electronic word of mouth on consumer purchase intension

Read Also –

Influential Marketing Topics Regarding the Digital Market

In this digital age, digital marketing is undoubtedly becoming the most crucial aspect of the marketing world. If you are interested in digital marketing, the following juicy digital marketing research topics might guide you in the right direction.

  • Understanding the critical aspects of opportunities and challenges of digital marketing
  • Opportunities and challenges of marketing research in the 21st century
  • Assess digital marketing trends over the last 20 years and the future research directions.
  • A critical review of the effectiveness of internet marketing initiatives
  • A theoretical analysis of digital marketing techniques adopted by startups
  • Accessing the metrics of digital marketing strategies, transformation, trends, and realities
  • Study on digital marketing technique
  • What inspires college students to use Pinterest? A model with consequences for academics and marketers
  • Mapping the international qualitative marketing research
  • Investigating the transition from word-of-mouth marketing to electronic word-of-mouth and its consequences on customer behavior.
  • The significance of Corporate Social Responsibility (CSR) in marketing strategy
  • Conceptualizing influencer marketing as a modern phenomenon in reputation management
  • Analyzing the impact of search engine optimization on web accessibility
  • Addressing marketers’ over-reliance on digital content to boost revenues
  • Digital marketing strategy implementation: examining the digital marketing infrastructure
  • Ethical issues concerned with fundamentals of marketing research: a detailed study
  • Content marketing: the fundamental tool for design, advertising, and marketing: a systematic literature review
  • The influence of content writing in marketing communication: anatomy of digital marketing infrastructure

Distribution Marketing Topics for Research

Every firm, either new or established, requires a well-defined distribution channel for distributing its products or goods to customers. Have a look at these top-notch topics for your marketing assignment writing :

  • The distribution mechanism in SMEs and large-scale corporations
  • The impact of strategic and tactical causes marketing on brand loyalty among customers
  • Best strategies for incorporating new items into the lifestyles of the targeted clients
  • A comparative analysis of the distribution systems of SMEs and multinational corporations
  • Marketing 4.0: How technological advancements are transforming marketing organizations
  • Distributional channels: understanding and managing the structure of distribution channels
  • Brand manipulation techniques employed by marketers: learning organizational strategies
  • Understanding the sustainability of distributional marketing: an overview
  • Marketing mix modeling of Facebook
  • The distributional and promotional approach of winemakers
  • Identifying distributional changes in the Interactive Digital Media Ecosystem
  • Analyzing the best distribution techniques for new offshore marketing organizations.
  • Market segmentation: issues and perspectives
  • Rediscovering industrial market segmentation
  • The challenges of marketing logistics: Product distribution, Price, and Promotion
  • Contemporary commercial marketing strategies and concepts.

Social Media Marketing Research Topic Suggestions

In this digital era, more than one-fourth of the population is connected to some social media platform. Here are some suggestions for marketing research questions or topics regarding social marketing.

  • Social media marketing communication: efficiency and usage
  • Incorporating social responsibility and marketing strategy: a critical overview
  • The Most Notable Successes in the history of Social Media Marketing
  • Starbucks marketing analysis: a process that guarantees growth
  • Measuring the visual turn in social media campaigns
  • Social media influence on purchasing decisions: a case study on e-commerce sites
  • The effect of social media marketing on brand loyalty
  • The impact of Instagram content marketing on advancements in reach and engagements

Sports Marketing Research Topics

Sports marketing is a substantial source of revenue, which is why research in this field is essential for different researchers. Here are some sport marketing ideas for you to examine.

  • Sports marketing: The strategic perspective behind marketing communication
  • Mapping the role of sports marketing in attracting individuals
  • How intelligent chatbots’ outstanding content might help sports teams boost fan loyalty
  • Opportunities in sports marketing that are emerging and how to leverage on them
  • The psychology of sports marketing: a critical analysis
  • A handbook on sports marketing and social media
  • Examining the motives and restrictions of Twitter users in the context of social media and sports marketing.
  • Using social media to investigate the determinants of consumer reaction to sport marketing
  • Sports marketing and social media: a review on the motivation and constraints of Twitter users

Topic Ideas for Content Marketing

With the constant evolution in digital marketing, there has also been a significant boost in content marketing. In recent years, many students have used content marketing as their MBA dissertation topics . Let’s have a look at some excellent content marketing topics:

  • Essential content marketing strategies for SMEs
  • Understanding a theoretical approach to content marketing for engaging more organic traffic
  • Content marketing in SMEs: significance of entrepreneurial sensemaking
  • Content marketing as a fundamental tool of digital marketing: an overview of digital strategies for marketing
  • New opportunities for engaging strong brands on online platforms
  • Canvas’s design school content marketing strategies: exploring strategies
  • Identifying the dynamics of the same content across borders
  • Content marketing strategies for breaking through the clutter and winning more organic traffic
  • The rise of storytelling as an essential element of content marketing strategy

Marketing Topics for Research on Print Media

Print media is the most traditional and fundamental alternative for public communication. You can use print media research topics as your marketing project topics or dissertation topics. Let’s have a look at the following print marketing research topics that can be valuable for you:

  • Policies and attitudes in print media: mapping a consumption constellation
  • Effectiveness of print media industry in this evolving age: an analysis into the implications
  • Analyzing print media advertising in the era of social media
  • Is the global print media sector expected to expand or decline in 2021? An examination of the ramifications
  • The influence of print media on millennials and GenY: a comprehensive overview
  • Print media and digital media: a comparative analysis
  • Print-media advertising and selling smartness in a knowledge economy: understanding the economics of print media
  • Understanding the language of pictures in print media advertising: a historical preview

Relationship Marketing Project Topics

Relationship marketing is a Client Relationship Management (CRM) approach that focuses on customer retention, satisfaction, and lifetime value. Here is a list of some unique relationship marketing project topics for you:

  • Importance of customer relationship management: a thorough examination
  • Loyalty points as the unrivaled monarch of relationship marketing for retailers: a comprehensive synopsis
  • Conversion of print media into digital media: taking the Indian market as an example
  • Understanding the social media presence for effective relationship management
  • A strategic framework for customer relationship management
  • Relationship marketing management: a study on issues and challenges of the US market
  • Adopting customer relationship management: from strategy to implementation
  • Storytelling in content management: Using content marketing to create customer connections effectively
  • Relationship marketing in the post-pandemic era: expectations and realities
  • Understanding emotions in relationship marketing: looking backward towards the future
  • Customer gratitude in relationship marketing: a survey of the existing relationship marketing
  • The evolution of relationship marketing

Also Check Our Research Paper Help Services

Non-Profit Marketing Research Topic Ideas

Non-profit marketing is continuously increasing day by day. In the last few years, various researchers have chosen non-profit marketing research areas as their research topics. Let’s have a look at some of the excellent research topics regarding NPOs:

  • Why are non-profits easier to promote on social media: The significance of warmth and brand representation
  • Non-profit marketing strategies: an exploratory study
  • Marketing in the non-profit organizations
  • Internet presence for NPOs in the current digital era
  • Social event marketing via internet platforms welcomes a new age for non-profit organizations.
  • Inspiring young people through dynamic and engaging call-to-actions – analyzing the contemporary non-profit strategies
  • In-person and virtual events: A two-pronged strategy for engagement in a fast-paced environment
  • The applications of marketing for non-profit organizations
  • Rethinking the framework for marketing strategies for NPOs from a global perspective
  • Methodology for assessing the relational dimension of a relationship marketing strategy: A research work of non-profit organizations

Strategic Marketing Questions and Topics for Research

If you are someone with a strategist’s attitude, then chances are that you’ll find these strategic marketing research topics intriguing.

  • Considerable factors behind a poorly executed market research
  • Strategic marketing management: an overview
  • An exploratory investigation of black Friday deals
  • Inconsistency in service value or communication of products: a social exchange perspective
  • Strategic marketing insights for creating a competitive advantage
  • Contemporary strategic marketing for non-profit organizations
  • Understanding strategic marketing planning for radically new products: an international perspective
  • The international marketing strategy of Starbucks: a case study
  • The theory, practices, and research agendas of strategic marketing planning
  • Determinants and benefits of global product marketing
  • Relationship between marketing research and marketing strategy: understanding the ins and out of strategic marketing
  • Black Friday and Cyber Monday: Understanding digital strategies of organizations

Read Also – 150+ Business Research Topics

Marketing Research Topics Regarding Advertising

Still not able to select your marketing topics? Hang up! We’re sure this list of exciting marketing research topics will help you.

  • The negative and positive impacts of advertising on the youth: a research overview
  • Understanding the relationship between advertising and the application of humor
  • The effect of advertising on the recession period
  • Understanding the influence of advertising on consumer behavior
  • Impact of brand advertising on political campaigns
  • An ethical examination of advertising deception
  • Addressing false and misleading advertising: an empirical investigation
  • A comparative analysis of the dove campaign promoting natural beauty with other misleading advertisements
  • Unethical practices of advertising: a case study of some selective products
  • Understanding the advertising law of The united states

International Marketing Research Paper Topics

Marketing is the global stage where most entrepreneurs get to connect. If you are considering choosing international marketing as your research area, then the following international marketing research topics are a win-win for you!

  • International market entry: a case study on Tim Horton’s
  • Social media as a game changer for global marketing: an overview
  • Global market entry strategies: understanding the internalization approach
  • Marketing athlete’s events across international borders: a comprehensive approach
  • Environmental determinants of international market entry strategies
  • Understanding the international market segmentation: issues and perspectives
  • Financial market development: International evidence
  • Liberalization of capital controls and expansion of the stock market
  • Entrepreneurial businesses’ effectuation and global markets expansion
  • The social networks of international entrepreneur firms

Pandemic-Related Marketing Research Paper Topics

The COVID-19 pandemic upended the rule book of several entrepreneurs. It questioned the established norms of the current human relationship and brand development. So much has recently changed that there’s no turning back to the old routine. Here are some new pandemic-related marketing topics for research:

  • The influence of covid-19 on marketing and its philosophy
  • How online marketing assisted companies during the epidemic
  • Pandemic marketing story: Mapping a retailing constellation
  • Long-term vs. short terms marketing approach by businesses: a comprehensive overview
  • Internet marketing during the pandemic: new trends and policies
  • The globalization of the international economy in the post-pandemic decade
  • Post-pandemic recovery strategies for organizations: stimulating lifestyle entrepreneurship
  • A systematic review of the marketing strategies during and after the pandemic
  • The influence of covid-19 on changing the marketing world

Summing Up!!

Hopefully, these topics in marketing will inspire you to create some exciting research areas. Our sole purpose behind aggregating these marketing topics was to provide students with a clear perspective on marketing research that is relevant in this existing world. In other words, we intended to publish the most recent marketing research issues that would benefit readers and researchers.

If you’re still unsure about your research field, we recommend you consult your adviser or a paper help service provider. Your professor and an online expert can help you make the best decision. So, don’t hesitate to use their expertise and guidance.

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265 Powerful Research Proposal Topics to Consider [+ Writing Tips]

265 Powerful Research Proposal Topics to Consider [+ Writing Tips]

A research proposal is a common task for students of different levels and areas of study. Although it is relatively straightforward, it still can be hard to start and choose an engaging topic. In this article, you will find 255 strong suggestions on crime & law, business, finance, politics, sociology, and other subjects. Feel free to use this list for your inspiration when writing your paper. Alternatively, you can look at sample essays for free from our database and try to come up with the topic on your own.

Let’s start!

What is a Research Proposal?

  • Crime & Law Research Topics
  • Business Proposal Topics
  • English Proposal Topics
  • Interesting Proposal Topics

Undergraduate Research Proposal

  • How To Write A Proposal

First thing first, let’s define what a research proposal is. This type of assignment is similar to research; however, it’s shorter and more general. It aims at introducing a topic that needs a more in-depth discussion. The student should prove that this issue requires further research. Usually, professors assign this type of task for you to practice before working on a bigger format.

Key Sections of Research Proposal.

A typical research proposal consists of three key sections: introduction, literature review, and methodology of your future study. Keep reading to get to know more about each part and how you can succeed in writing them.

The length of a research proposal depends on the future paper you’re writing it for and on your task requirements. It can be from four to twenty pages. Finally, all proposals should meet the standards of the referencing style that your professor asks for.

You should also understand the difference between a qualitive and a quantitative research proposal. The first one collects non-numerical data while the second one presents numerical information. The results of a qualitive research proposal can be displayed as photographs or recordings, while the quantative research results are usually shown as graphs and tables.

Now, let’s see what topics you can choose for your assignment. Click on the links we shared to find more research proposal examples.

Crime & Law Research Proposal Topics

Law students frequently get tasks like research proposals to develop their academic writing skills and understand complicated cases better. You can be more creative with law & criminology research proposal topics than you expect. Find inspiration for your work in the list below!

International Law Topics

International relations are complicated due to numerous external and internal factors. So, setting laws that would be applicable within different societies is a tough task. In the selection of international law topics below, we collected some challenging ideas. Check it out!

  • International law and CIA rendition.
  • Individual legal personality in international law.
  • The importance of international treaties in warfare.
  • Russian and european international competition law.
  • International marine pollution law.
  • Human rights in international law .
  • The relations between domestic and international laws .
  • International law, organizations, and power.
  • International trade law evolution.
  • Legal personality development in international law.

Business Law Topics

Business is another field full of unresolved issues and puzzles from the law perspective. From ownership to taxes – each aspect hides dozens of nuances and business law cases. Let’s see what topics you can discuss in your paper.

  • International business law.
  • Business law concept and employee arbitration.
  • Personnel recruitment and equal opportunities law.
  • Piracy effects on the profitability of a business.
  • Salesperson’s negligence and consumer law.
  • The practical use of trademark and copyright by entities.
  • Model business corporation act: the australian law.
  • The effects of religion on the implementation of contract law .
  • Terrorism as global issue and preventive laws.
  • US traditional business law and Its elements.

Criminology Research Proposal Topics

Today, more and more fields of study discuss equality-related issues. Criminology is not an exception. The most popular topics concern crimes against women, children, minorities, mass violence, race-based felony, etc. Discover more engaging law research proposal topics related to criminology in our list below!

  • The law of criminal procedure.
  • Understanding sexual harassment law in action.
  • Three-strikes law for preventing violent crimes.
  • The investigation of domestic violence cases.
  • Criminal behavior investigation and search warrants.
  • Marijuana legalization and criminalization.
  • The relations between mental health and criminal behavior .

Criminal Behavior Fact.

  • Criminal behavior theories and contributing factors.
  • Criminal profiling and police corruption.
  • Is criminal behavior dependable on one’s genes?
  • Grounds of victimization .
  • The criminal analysis of the O.J. Simpson case.
  • The development of serial killers .
  • Eyewitness testimony and its role in criminal cases.
  • Legal issue and criminal evidence.

Criminal Justice Research Proposal Topics

Delivering justice to those who committed crimes can be a complex process. There are many unexpected and controversial issues that institutions should take into account when solving particular cases. We prepared some criminal justice research proposal topics to dwell on. See the following list.

  • Criminal law: case of susie and perry.
  • Pulling the trigger: evaluating criminal gun laws.
  • The ethics of capital punishment .
  • The difference between war and civil crimes.
  • Pretrial procedures in the criminal justice system.
  • Juvenile detention criminal procedure.
  • Plea-bargaining law impact on criminal justice.
  • False confession in the criminal justice system.
  • The dissimilarity of criminal justice laws in different states.
  • Professional ethics in criminal justice: Singleton vs Norris.
  • Racial bias in criminal justice systems and workplaces.
  • Gender bias in criminal justice laws.
  • Confessions in saudi vs US criminal justice systems.
  • Severe financial crimes and their investigation.
  • Jury’s professionalism in criminal trials.

Business Research Proposal Topics

Business is a complex area that consists of various disciplines like marketing, finance, recruitment, business administration, and so on. In this section, we selected 60 business research proposal topics related to each of them. First, let’s see what ideas there are for general business issues.

  • Quality & environmental management for business excellence.
  • Entrepreneurship and small business management.
  • How can small businesses survive financial instability?
  • Quantitative techniques in business to manage quality.
  • Best strategies for an effective sales pitch.
  • SAS institute’s generic & business strategies.
  • Capitalism and free market issues.
  • The impact of leadership skills on business management .
  • International business: Sino-American trade war.
  • The impact of globalization on small businesses .
  • Needs-based business plan and project management.
  • Importance of negotiation contracts in the business.
  • Personal success factors in the business world.
  • Consequences of working overtime.
  • Time management as an effective business tool.

Marketing Research Proposal Topics

Today, a well-built marketing department can contribute a lot to the company’s success. On the other hand, having a weak promotion strategy can make even the best product unnoticeable on the market. Let’s see which marketing research proposal topics you can bring to light!

  • Telecommuting as a trend of contemporary business.
  • Differences between traditional and digital marketing.
  • The importance of creating a consistent brand image .
  • Market globalization and global marketing pitfalls.
  • International marketing: global corporation vs. company.
  • Use of alternative media in marketing communications .
  • Gamification as a marketing tool.
  • Paid search marketing and search engine optimization.
  • How do brands exploit impulsive buying ?
  • Influencer marketing in the fashion industry.
  • How to get readers engaged with your content?
  • The evolution of consumer behavior in the past twenty years.
  • Advertising analytics and marketing innovations.
  • The distinction in marketing strategies across different cultures.
  • Which Marketing Channel Has the Biggest Potential Today?

Research Proposal Topics in Human Resource Management

Any business is more about people than about a particular product. Hiring the right fits and supporting them in their working journey is challenging – many issues can appear out of nowhere. Discuss one of the research proposal topics in human resource management from our list below and shed light on the questions you find crucial.

  • Corporate social responsibility & business ethics.
  • Ethics in business: child labor in chocolate industry.

Child Labor in Chocolate Industry.

  • Human resources: social media policy in companies.
  • Hiring the right fits: best strategies.
  • Human resources and organization management.
  • How to deal with overqualified employees?
  • Aligning human resources and business strategy.
  • The responsibilities of a human resource manager regarding talent hunting and management.
  • Healthcare human resources management and changes.
  • What fringe benefits are the most desirable for employees today?
  • Google company: international human resources management.
  • Ways of encouraging employee’s personal and professional growth .
  • Human resources in global business management.
  • What factors promote employee’s loyalty ?
  • Federal and state human resources in Florida’ health care.

Finance Research Proposal Topics

Excellent finance management is the key to success for any company. This area has multiple internal and external aspects that should be considered when building business plans and strategies. In the list below, you will find finance research proposal topics related to such issues as corporate responsibility, investment, crisis management, shares, etc.

  • Project cost and finance management challenges.
  • Foreign direct investment and collaborative ventures.
  • The impact of global financial crisis on large-scale companies.
  • Fiscal policy: federal investment and taxes.
  • Corporate social responsibility and corporate finance.
  • Finance and corporate responsibility .
  • Financial constraints and investment cash flow sensitivity.
  • Roles of finance in business modernization.
  • The issues of traditional finance.
  • Investor’s role in creating culture of excellence.
  • Large profit margins and utilitarian business ethics.
  • Finance and crisis management .
  • Are a firm’s cash flow and profit different?
  • The role of shares in the company’s financial system .
  • Debt management process and its impact on the company.

English Research Proposal Topics

English is one of the most widely spoken languages in the world. It’s associated with outstanding achievements and changes in society. Also, it brought to light a handful of written masterpieces and their famous authors. Discuss one of the works or issues from the list below – dive into the depth of language!

Research Proposal: English Literature Topics

It’s hard to deny the talent of such writers as Jane Austen or Mark Twain. However, there are also less well-known masters, like Sylvia Plath, whose writings also deserve your undivided attention. Their works will teach you a lot about life in the previous centuries. Discover more research proposal English literature topics below!

  • Meanings in “Lady Lazarus” poem by Sylvia Plath.
  • Themes in poems by Robert Frost and Dylan Thomas.
  • Gender roles in Jane Austen’s novels.
  • Portraying feminism in the 20th century American poems.
  • War attitudes in American and British poems.
  • The story behind “ The Lord of the Rings .”

Tolkien’s stories fact.

  • The definition of a Noble Outlaw and examples in English literature.
  • Death in Emily Dickinson’s poems .
  • Jane Austen’s novels: pastiches’ analysis.
  • Why do authors create fictional languages?
  • How is piracy depicted in “Treasure Island”?
  • Slavery in “Adventures of Huckleberry Finn” the novel by Mark Twain.
  • The hidden concepts and parallels in “The War of Worlds.”
  • Satire in “Gulliver’s Travels.”
  • Conflicts in Harper Lee’s novel “To Kill a Mockingbird.”

Research Proposal on the English Language

Language is a diverse world that lives by its rules and gets constantly enriched by its speakers. English is a unique one in terms of being a second language to representatives of multiple nations and cultures. That’s why it is influenced by many languages and develops faster than any other one. We prepared fifteen topics for a research proposal on the English language to dwell on its current issues.

  • Gender differences in using the english language.
  • Speech disorders in english language learners.
  • How does english influence other languages?
  • Challenges in teaching english as a foreign language.
  • The status of english as an international language.
  • The origins of the english language.
  • The reasons behind the differences between American and British english .
  • Black english and non-standard language.
  • Language as a political tool.
  • Phenomena that enrich the english language.
  • Transgender community and heterosexism in language.
  • The future of the english language.
  • The influence of author’s neologisms on the english language.
  • Diversity psychology: foreign canguage and cognition.
  • How are ethnic minorities in the US shaping the english language?

Interesting Research Proposal Topics

Writing a research proposal can be more entertaining if you’re presenting a topic you’re deeply interested in. Whether it is politics or psychology, there is a lot to talk about. In this section, you can choose an exciting topic for a research proposal on different subjects and issues. Let’s see what we selected for you!

Political Science Research Proposal Topics

Today’s politics is developing in a tight bond with the issues of inequality, climate change, and others. Society requires the government’s immediate decisions regarding the subsequent problems. The relations between certain countries also become tense, making politicians react to urgent issues as soon as possible. All the above make politics a complex and controversial subject. Expose your thoughts on one of the political science research proposal topics we have chosen for you.

  • African-American political science: 14th amendment.
  • Political environment: democrats and republicans.
  • The relation between climate and politics.
  • Political activism: “Forces of Labor” by Beverly Silver.
  • The challenges of 2020 United States presidential election .
  • The relation between poverty and corrupted government.
  • Hegemony vs. counter hegemony: power & speech.
  • The American tradition of federalism and multiculturalism.
  • Who is more responsible for building democracy – government or society?
  • Authoritarian & totalitarian autocracy in examples.
  • The reasons why socialism has failed.
  • Is global democracy achievable in the future?
  • The origins of Sino-American conquest.
  • Nuclear Politics in the Modern World.
  • World government: utopian dream or dystopian nightmare?

Research Proposal Topics in Education

Education is a vital part of one’s life and growth. Moreover, we spend most of our youth studying and preparing for our future life. So, why not make the most of this time? In recent years, the views on the perfect study process have changed a lot. Speak out your ideas on these research proposal topics in education:

  • Teenagers’ contemporary issues: bullying at school.
  • Math and science opportunities in a preschool program.
  • Authoritative teachers: classic behavior or remnants of the past?
  • Psychological development of a school-aged child.
  • Should schoolgoers take sex education classes?
  • The reasons why education is not free.
  • High school challenges in personal experience.
  • Will there be no schools in the future?
  • Factors affecting technology uses in schools.

5 Common Uses Of Technology In The Classroom.

  • Methods of making the study process more practical.
  • Do young people need to get a master’s degree ?
  • Homeschooling disadvantages for students and parents .
  • How many foreign languages should a person know?
  • Is education the key to building a successful career ?
  • School experience for students with disabilities.

Sociology Research Proposal Topics

Society is constantly evolving so that more and more new issues arise. Today, we speak more about gender, race, sexual orientation, and ethnic minorities than at any time in the history of humankind. What will be the results of this discussion? We suggest you express your opinion on one of the sociology research proposal topics!

  • Ideal society and its constituents.
  • Substance abuse and impact on the family.
  • Gender bias : will the world ever eliminate them?
  • Parasocial relationships and purchasing habits.
  • The origins of vandalism.
  • Community capacity building against suicide.
  • The role of religion in contemporary society.
  • The effects of ethnic minorities on prevailing nation.
  • Sexual orientation as a social construction and reality.
  • How does climate change shape society?
  • Cultural and social literacy for millennials.
  • The society of future: possible scenarios.
  • The relations between art and society .
  • Can intolerance be fully eliminated?
  • White supremacy and historical blindness.

Psychology Research Proposal Topics

Today’s youth cares about their mental health more than the previous generation. Is that for good? Knowing what’s going inside your head can have an immense impact on your quality of life. This is a truly life-changing journey. The topical issues now are anxiety, depression, OCD, ADHD, and PTSD. We prepared fifteen psychology research proposal topics for you to discuss.

  • Generalized anxiety disorder: treatment.
  • Mindfulness-based stress reduction.
  • The difference between clinical and situational depression.
  • The concept of brain plasticity.
  • Why has anxiety become so common today?
  • Food and mental health: relations and impact.
  • Childhood relationships & adolescent mental health.
  • Defense mechanisms in psychological practice.
  • How do political regimes influence mental health ?
  • Postpartum depression: diagnosis and treatment.
  • Personality types : myth or science-based classification?
  • The impact of Freud’s ideas on today’s psychology.
  • Were Freud’s statements innovative at his time?
  • Psychology behind overworking and professional burnout .
  • Positive psychology for military leadership.

Research Proposal Topics in Information Technology

Today’s life depends a lot on technology and its development. From work to health issues – many things can be solved or complicated by machines or algorithms. New technologies require new laws and ways of coping with everyday situations. However, there’s no correct answer whether they are good or bad. We prepared some absorbing information technology research proposal topics for you!

  • Cyber surveillance and privacy of internet users.
  • Military drones: innovation project.
  • Cybersecurity and intellectual property issues.
  • National incident management and command systems.
  • The role of artificial intelligence in everyday life.
  • The potential risks of online voting.
  • Cybercrime and its impact on society.
  • Artificial intelligence and language processing : contemporary challenges.
  • Information technology-based data management in retail.
  • The use of technologies in farming .
  • Email Fraud and user protection strategies.
  • Technological advancement of the study process.
  • The approaches to maximizing the use of big data .
  • Wireless technology and applications.
  • The relations between technologies and globalization .

Biology Research Proposal Topics

Are you curious about what’s going on inside your body or any other living being? If you’re studying this, the biology research proposal topics below will be handy for you! We selected ideas for papers about bacteria, cells, innovations in biotechnologies, and more.

  • Bacteria differentiation: endospore and acid-fast staining.
  • The reasons behind common plant diseases.
  • Water treatments and maximum plant height.
  • Specific features of the underwater living beings.
  • Camouflage techniques in the animal world.
  • Agricultural biotechnology and its pros and cons.
  • The impact of hormones on our wellbeing.
  • Bacteria lab: enriched, selective, differential media.
  • Homosexuality among mammals.
  • Is domestication harmful to racoons?
  • Biomimicry: innovations inspired by nature.
  • Who has the world’s most incredible digestion systems among mammals?
  • Stem cell debate.
  • Molecular biology and genetics.
  • Can aging be reverted?

Public Health Research Proposal Topics

With the advancements in governmental systems and technologies, public healthcare becomes more accessible and effective, yet many issues are to be resolved in the future. We found some research proposal topics in nursing and other medical disciplines that will be interesting to study.

  • The epidemiology of obesity.
  • Are addictions inevitable?
  • Social media in nursing: pitfalls and opportunities.
  • Can music be used as remedy?
  • Artificial intelligence in healthcare: pros & cons.
  • Chinese traditional medicine : what can it teach the west?
  • National patient safety goals: critical care access.
  • The effects of body positive movement on obesity rate .

Obesity Rate in the U.S.

  • Health issues caused by climate change.
  • Seasonal allergies and their impact on our health.
  • The relations between psychology and physical health .
  • Quit smoking: therapies and medications.
  • AIDS treatment and common myths.
  • Stress reduction programs for pregnant women.
  • The importance of vaccines today.

You can find many engaging topics to discuss during your college or university life. We selected ideas for your paper that relate to different subjects and areas of study. Feel free to pick up any topics for an undergraduate research proposal you’re curious about and study it.

  • “The Great Gatsby” a novel by Francis Scott Fitzgerald.
  • “Pride and Prejudice” a novel by Jane Austen.
  • Shakespeare’s Masterpieces: Why They Deserve attention.
  • Political ideologies and their differences.
  • The evolution of gender .
  • Race and gender in public relations.
  • Why is It hard to achieve complete democracy ?
  • Should people under 18 get a tattoo?
  • Should living with parents after 30 be normalized?
  • Fat acceptance and body positivity.
  • How can society make the life of disabled people better?
  • Divorce effects on children’s behavior.
  • The benefits of Wi-Fi.
  • How can investing be useful for young people?
  • Artificial intelligence: pros and cons.
  • Artificial intelligence and free will .
  • Key aging factors among women.
  • Can zodiac signs theories be scientifically proven?
  • The evolution of cinematography .
  • Space tourism: evolution and prospects.

How To Write A Research Proposal

If you made it down here, you probably want to know more about the research proposal structure. In this section, we’ll discuss the specific features of this type of assignment and how to title a research proposal.

A research proposal is a compelling abstract that introduces your proposed paper. In this writing, you present the key questions of the research. The research proposal format can be described as general, summarizing, and brief. Your main goal here is to demonstrate that the topic you’ve chosen deserves more attention.

How To Title A Research Proposal

Your research proposal should grab attention from the very first second when the reader looks at its title. Let’ see which points you should consider to make it impressive and engaging.

  • The title should clearly state the subject under study.
  • Stimulate reader’s interest by using powerful adjectives and adverbs – speak to their emotions.
  • Hint at what type of work is that. For example, if you contrast two methods or situations, be sure to mention both within your title.

If you’re assigned a particular topic, it can be a little easier for you to title your research proposal. Simply rephrase the sentence or sentences in your task and cut off too specific information. Remember that your title should be as short as 10-15 substantive words.

Research Proposal Outline.

Research Proposal Outline

It’s not enough to write valuable content. You should also know how to organize it properly. That’s why a good outline brings you halfway to a successfully completed task. A research proposal outline is similar to other academic papers. However, its structure has some crucial points to consider. Here are seven critical elements of a superb research proposal:

  • Title We already discussed how to create an outstanding title for your paper. However, it’s essential that this is just a proposed name for your work, and you can revise it when it comes to working on the actual research paper.
  • Research Proposal Abstract A research proposal introduction typically comes in the format of an abstract. It’s similar to a thesis statement but can be presented in up to 100 words. In this part, you should concisely point out the key issues to be discussed in your paper.
  • Research Context In this section, you should explain the background behind the issue you’re studying. Introduce the reader to details and facts that will make understanding the subject and your conclusions easier. Start with talking about the area of study in general and then move to the smaller notions you operate in your paper.
  • Research Questions Before starting your paper, dwell on the questions you’re trying to answer. Write them down separately first, and then present the essential ones in this section of a research proposal. One of the questions you will mention should relate to the usability of your research results: will this data be empirical or theoretical?
  • Research Methods In this part, you should explain how you’re going to conduct your research. There are various methods of working with data: visiting libraries, taking interviews, field working, etc. Most of the research works are fully or partly library-based, so don’t forget to mention the exact institutions you will visit to find specific information. For empirical data collecting, it’s important to present a detailed description and potential problems you may encounter in the process.
  • Significance of Research Your proposal should show how your research can be helpful and applicable for further exploration. It should also be original and seek answers to formerly unresolved issues.
  • Works Cited A crucial part of any academic paper is the bibliography. Be sure to check the referencing style you should use and what requirements this part has.

In today’s article, we presented 255 topic proposals for a research paper for you to find inspiration and ideas for your work. You can also discover dozens of examples from one of the largest essay sample databases – StudyCorgi.

Stay tuned and follow our latest updates to know how to excel in your studies!

  • A Guide to Research Proposals – Sacred Heart University Library
  • Research Guides – USC Libraries
  • How to Write a Research Proposal – University of Birmingham
  • International Law Topics – University of Queensland
  • Writing a Research Paper – OWL Purdue
  • Outline for a Research Proposal Project – Portland State University
  • A Sample Research Proposal with Comments
  • Where do I Begin? – OWL Purdue
  • Annotade Sample Research Proposal
  • How to Choose a Dissertation Topic For Your Doctoral Degree – Walden University
  • Choosing a Topic – Fontbonne University
  • Thesis Topics – LSA Psychology University of Michigan
  • Choosing a Topic for Your Research Paper – OWL Purdue
  • Undergraduate Sample Research Topics: Political Science – Western Michigan University
  • Business Research Topic Ideas – Frances Willson Thompson Library
  • How to write a research proposal – The University of Sydney
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The Greatest Marketing Research Proposal Topics for Researches

If you are a student who is looking for a research topic in marketing you have a large variety of choices. At the same time, it is not easy to find a really spectacular and unique subject for investigation. Lucky you, here is the full guide about writing marketing research papers with the list of awesome topics for any marketing field.

How to Choose the Best Topic for Research in Marketing

Though there are a lot of options for your future research, you need to follow a cold mind before making a final choice. The point is all these subjects are new, exciting, and useful but not every idea will suit your intentions. For example, you must pick up a topic with the relevant issues and according to the previous researches in this field.

If you are free to choose the marketing research topic by yourself, then make it right. Pick up a subject you are interested in, make sure it is approved by your professor and have perspectives for the future investigation. Such an approach will guarantee your research results will make sense for you and the scientific community.

The following list of the best marketing research topics will make your task much easier. So pick up the one and start your hard work. Don’t forget to use professional tips in writing and expert assistance, if you require additional benefits.

Marketing research topics in management

  • What are new digital marketing tools that are highly efficient for companies in the B2B area?
  • What is the role of the e-shopping cart in online sales?
  • What is the role of China in the world of online shopping?
  • Why Starbucks has become a phenomenon in online marketing?
  • Can you tell the story of success? For example, Henry Ford and his inventions
  • What does the concept ‘theory of things’ mean?
  • Why automated service interactions can bring more customers’ attention?
  • How to influence marketing with celebrities influences the ROI of brands?
  • How to improve the customer experience with augmented reality?
  • What does the return of investment (ROI) in management means? Why this index is considered to be essential for modern companies?

Marketing research topics in customer behavior

  • How the online chat on the website helps to encourage customers to spend more money?
  • How e-mails impact on potential customers’ purchase decisions?
  • Do modern information technologies help customers to make a choice or allow brands to manipulate their behavior?
  • What is impulsive buying and how companies make customers behave this way?
  • Can the e-CRM system improve relationships between brand and customer?
  • What is sensory marketing and how such a tool influences potential customers’ behavior?
  • How to use social media to impact on customers’ purchasing behavior?
  • Do rewards help to encourage customers to buy more things?
  • How gift-cards and promo-codes increase the sales level?
  • What is the best communication strategy to target young people?

Marketing research topics in financial management

  • What is the capital structure and how in influences on the company development?
  • What are the most popular areas in business among investors?
  • How investment banking impacts the company’s performance on the market?
  • What are the basic principles of investment banking in the European Union?
  • Can foreign investments be as good and perspective as local partners?
  • Which indexes make the Asian market to be popular among foreign investors?
  • What are the main issues of financial groups in emerging economic systems?
  • Can multinational trade contracts make a serious influence on business relationship development?
  • What is the most stable cryptocurrency nowadays?
  • How the fact of Great Britain withdrawal from the European Union can cause new economic challenges in Europe?

Marketing research topics in human resources management

  • How to increase creativity among employees? Is it better to work on this skill since childhood?
  • Does the future of a start-up depend on the gender of its CEO?
  • What is corporate social responsibility and how it influences business development?
  • Can a company be successful without the great leadership skills of the team manager?
  • How does organizational culture help to encourage employees to do their job better?
  • How social media can help an HR specialist to find new candidates for a vacant position?
  • What are the top factors that make an employee leave his job?
  • How personal appraisal and small gifts help employers to build better relationships with employees?
  • How to increase employees’ motivation without financial treatment?
  • What is the role of corporate parties in a company’s culture development?

Marketing research topics in supply management

  • What are the best strategies to minimize risks in logistics management?
  • What are the main challenges in the supply chain field?
  • What is quality management and what roles it has? For instance, in engineering companies
  • How to increase the profit of retail outlets with just-in-time tools?
  • What are the main advantages and disadvantages of outsourcing logistics carriers?
  • How relevant enterprise resource planning can bring companies more profits?
  • How inventory management system depends on new technologies?
  • What is the way the information and communication technologies impact on supply chain management?
  • Why the total quality management is considered to be a great benefit for brands?
  • How to reduce the logistics risks with own carrier?

General marketing topics

  • How customers’ interests can change brand positioning?
  • What are the main reasons for impulsive purchases?
  • How to test customer interaction?
  • What are the current trends in internet marketing?
  • What are the benefits of green marketing?
  • What is brand awareness and how to increase it?
  • How to use AB testing in social media?
  • What is the role of consumer perception?
  • How to increase the customers’ loyalty with a new website?
  • How to promote a lux marketing project?

How to Prepare Good Research in Marketing

First of all, you need to understand this discipline. Marketing is a science that is concerned about the tools and methods of how to sell goods and services to the target audience. It uses different sales models to create a physical or moral value of the product in the potential customers’ minds. That’s why it is an art to sell things to people that are really interested in purchase.

That’s why when you submit the topic for your research in marketing, you have already started the job on your task. Remember that your subject is not only a title for paper but also a major idea of your research. Though there are many options you need the most relevant, exciting, and useful for your current educational program. Here are the biggest marketing steps and fields you can research in the nearest future.

Branding or brand positioning is a field that explains how to develop a company’s name on the market and increase its popularity among potential customers. All start-ups must choose the relevant positioning method before they keep going to promote the company on the market.

Working on value

This field of marketing is focused on developing the interests of the target audience to the company and its products. Modern marketing doesn’t try to sell any goods to any people. Vise versa, marketers want to create the value of their products which will attract buyers. As a result, there is no need to advertise products and services in a traditional way because customers will also be interested in qualitative and useful things.

Segmentation

Market segmentation is a tool that allows finding real people who may be your potential customers. Such an approach allows paying attention to users with high intentions to make purchases. Also, it helps to determine the group of people who wouldn’t be interested in your proposal. So there is no need to spend the time treating them. That’s why company marketers will avoid wasting time and money on developing audiences which are not relevant.

Marketing strategies

This is the general point of view for developing the target audience’s interests and implementing efficient marketing plans. The marketing strategy field is considered to be one of the biggest for holding researches. You can pick up any topic about marketing strategies, such as paid advertising, relationship marketing, cause marketing, etc.

Marketing plan

The marketing plan is a document that includes all theoretical and practical intentions of the company. It consists of strategy, target audience analysis, the most relevant marketing tools, and so on. Marketers create plans for short-term and long-term purposes.

Inbound marketing

Inbound marketing means advertising the company in social media, in corporate and personal blogs, newsletters, etc. Its great advantage is no need to invest huge budget and wide media outreach. At the same time, you can target all potential customers and engage them as well.

Outbound marketing

Outbound marketing scopes tools controversial to inbound marketing. Among them are TV ads, telemarketing, calls, ads in newspapers and journals, etc. Though e-commerce becomes bigger every year, outbound marketing still means a lot for several business brunches.

So, you are lucky to have so many topics for your marketing research. With good writing and analytical skills, you will prepare awesome paper and get a high grade!

research proposal topics marketing

How to Create a Market Research Proposal (+Template)

how to create a market research proposal

Continuing the market research series, in this article, we’ll discuss what a market research proposal is and how to create one.

To recap, what we’ve covered so far in the series, we’ve talked about what market research is, the different types of market research you need to do to grow your business, and the benefits of conducting market research .

What is A Market Research Proposal

Conducting market research is expensive, and if you work in a large organization, then you would need to justify such expenses.

Before conducting your research you’d need to shed some light on past data about your market, gaps in the data, and why new research is necessary.

This is where a Market Research Proposal come in to play.

Typically, a research proposal is a document proposing a research project, usually, these proposals are done by a scientist or an academic. 

The proposals are then evaluated on the cost and potential impact of the proposed research, and on the soundness of the proposed plan for carrying it out. Research proposals generally address several key points:

  • What research question(s) will be addressed, and how they will be addressed
  • How much time and expense will be required for the research
  • What prior research has been done on the topic
  • How the results of the research will be evaluated
  • How the research will benefit the sponsoring organization and other parties involved

The same principles apply here, only that your business market environment is what is being researched, which is your target market.

A market research proposal is a document that details the what, the where, the when and the how of market research and the information and costs associated with it.

If this sounds complicated, then here’s what you need to know about a market proposal. It addresses:

  • Why market research is necessary and what you aim to gain from the research
  • What resources are required for the research
  • Past research done on your market
  • How the data from this market research will be collected, stored and used
  • How the research will benefit your business

Keep in mind that at this point you are not conducting the research yet, you are simply providing a rationale behind why market research is necessary.

In the next article in this “Market Research” series, we will discuss the process of conducting market research, but for now, we need to provide a compelling document on why, how, when and where the research will be conducted.

11 Steps to Create A Market Research Proposal

market research proposal checklist

Now that you know what a market research proposal is, it’s time to create one. There are 11 steps to create a sound and compelling market research proposal

1. Market Research Proposal Summary

Start your proposal by briefly explaining the purpose of the market research and why it is required. Also, give an overview of what the desired outcome of the market research is.

If your business is interested in pouring resources into an in-depth market research then surely, there is something you hope to gain from it.

Remember to provide reasoning for the need of this specific market research and let whoever is reading this, such as the CEO, COO. know what contributions this research will make to the company.

TEMPLATE TO USE:

The market research project, entitled [RESEARCH PROJECT TITLE] hopes to discover more information regarding market trends in [SPECIFIC AREA]. The following summary will give an overview of the causes, processes, and possible effects of the market research proposal, detailed below.

2. Research Objectives

In this section of your proposal give full details about what problem has been identified that requires market research to be conducted. I.e. Show why there is a specific need for this research in the first place.

Explain what the market research results will be used for and how they will help achieve the overall goals. Describe the goals which you hope to achieve with this project.

The proposed market research project contains the following objectives:

  • Objective one
  • Objective two

3. Background Information on Past Market Research

Odds are you’re not the first person/company to conduct research on your market. This means that there is existing information on your market. However, this knowledge might be outdated, or might not provide the data your business needs.

So, in this section explain what information already exists on this topic and what is already known. Also, highlight the gaps in knowledge that the market research will hopefully fill.

Here you will show information from existing sources regarding the specific topic to be researched. It is great to provide cited sources, graphs, charts, and statistics. 

You will use this section to show that you know a great deal about the market you will be researching, but you also need to show the holes in the current knowledge.

You can then demonstrate the specific need for your proposed research plan, and how this market research plan will fill these holes and contribute to the knowledge of this subject.

4. Market Research Proposal Hypothesis

If your business needs to conduct market research, then you probably have a few ideas of what you hope to get or learn from the research.

In this section describe what you believed to be the likely outcome of the market research and what you hope to learn.

5. Research Target Audience

Your business doesn’t target everyone, and odds are your business targets different audience types. So who is this research targeted at?

This is a very important part of your proposal and you need to be as detailed as possible about the target audience or audiences you will be researching.

Also, describe how you will source this target audience and how you will ensure they meet the correct criteria.

6. Data Collection of Market Research

Time to get to the good stuff. In this part of your proposal, you MUST detail all the data collection methods that will be used during the market research and, how they will be carried out. 

You MUST also explain how the accuracy of data will be maintained, how potential candidates for the research will be approached and, if applicable, how they will be reimbursed for their time and contribution.

Use specifics and consider potential questions such as.

  • How will you maintain the accuracy of data? 
  • How will you approach potential survey or research candidates? 
  • Will these participants be paid for their time? 
  • At what times of day will you make phone calls? 
  • In what ways will you ensure an accurate data sample? 

The more information you can provide in this section, the better.

Our methods of data collection will be best suited to the project at hand. Research methods will include:

  • Focus groups
  • Collection of social media data
  • Surveys via the Internet, phone, or email
  • Long range in-home consumer tests
  • Distribution of samples
  • In person promotionals

These individuals will be selected [HOW THEY ARE SELECTED] to ensure an appropriately constituted pool of data from which we can infer accurate insights and trends.

The pool itself comprises of individuals who have expressed to us an interest in participating in such surveys, and they will be compensated by [METHOD OF COMPENSATION]….

7. Research and Analysis Methodology

In this section of your proposal, you are to discuss the strengths and possible limitations of your research methods. 

Provide an overall blueprint for your methodology in approaching research data, and describe the implications of each method of data collection, and explain the methods you will use to interpret the data. 

Lastly, discuss the means of evaluating the collected data and how you will account for errors, holes in data, or inaccuracies.

8. Ethics to be Followed During Research

You’re almost done with your proposal, but there are still a few important details that need to be included. 

Explain how the market research will adhere to ethical codes by thinking about how issues such as participant confidentiality, data security, privacy, and consent of research participants will be addressed.

Include waivers or documents you plan to provide to research participants, if applicable

9. Market Research Timeline

In this section, provide a detailed timeline of when the research needs to begin and when a full report is required, ensure sufficient and realistic time for both data collection and data analysis are considered.

Market Research Timeline

  • Task 1 ([DATE] [TIME])
  • Task 2 ([DATE] [TIME])
  • Task 3 ([DATE] [TIME])

10. Market Research Budget

We’re almost done with our proposal, but it’s time to include arguably the most important section. After all, if your company does not have the funds and resources then there would be no research in the first place.

Provide an overall budget for the proposed project. Make sure to include all possible cost considerations. You can provide a breakdown of those here. 

Don’t forget budgets for sections such as Participant Reimbursement, funds for documents, rental space.

11. Conclusion

This is the last part of your market research proposal. You can add ways in which this market research will provide further benefits or include unique applications of the potential results.

Now that you know the market research proposal process and the importance of market research, in the next article will discuss the actual market research process.

Comment with any questions you have about Market Research Proposals and I will get back to you ASAP.

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Market Research Proposal Template

Use this template to create a proposal for a market research study.

  • Estimated time required: 4 hours
  • Skills required: Proposal writing

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How to Write Effective Marketing Research Proposals

Table of Contents

Are you struggling to write effective marketing research proposals that will leave a lasting impression? Are you unsure how to structure your ideas and approach in a way that resonates with clients?

If so, then this article is for you! Here, we’ll provide step-by-step guidance on  how to write marketing research proposal templates that get results.

We’ll also explore key tips used to create winning bids. Whether you’re an experienced market researcher or starting out, these tips will help you produce convincing proposals that deliver excellent outcomes.

What is a Marketing Research Proposal?

Market research proposals are documents that sell your services to potential clients. It aims to educate them about what they can accomplish by hiring you to complete their projects or research .

It typically outlines the research project’s objectives, methods, costs, timeline, and expected results.

Key Elements of Marketing Research Proposal

A summary outlines the purpose and objectives of the proposed marketing research project. It should provide an overview of what will be investigated, as well as how this knowledge can benefit the organization.

This section lists what information needs to be gathered from the research study and why it is needed. These should focus on gaining insight into customer behaviour, attitudes, or preferences that can help inform decisions made by the company.

Targets refer to the target audience who will participate in the research. This includes criteria like age group, gender, profession, and other demographic characteristics relevant to the topic being studied.

Methodology

The methodology defines the methods and techniques used to collect data during the research process. This may involve interviews, surveys, focus groups, field experiments, and so on, depending on the study’s scope.

A timeline provides a realistic schedule for carrying out the project. It should identify when each phase begins and ends while addressing potential roadblocks or delays.

Proposed Budget

A proposed budget outlines the estimated costs of conducting the research study. This ensures sufficient resources are available to cover all expenses for successfully carrying out the project.

white printing paper with Marketing Strategy text

How to Write Marketing Research Proposal Templates

Get to know the client..

You might already have written audience personas available that can help you shape your proposal’s tone, language, plan, or other components. If not, it’s best to start researching the client’s target audience, industry, products/services, keywords or topics, and other relevant details.

It also helps to ask about the client’s pain points so you can better address them.

Knowing their main pain points gives you an idea of how to market your products or services as the best solution for their problems. Consider how your experience, expertise, and background can benefit them.

List the scope of work.

Include a scope of work section in your marketing proposal , which describes all the services you plan to provide the client. It should fulfill marketing tasks that clients do not have enough time or resources to accomplish.

For example, the Scope of Work for a social media marketing proposal may outline the following tasks:

  • Creating a content calendar
  • Uploading or automating posts
  • Analyzing social metrics.

Provide timelines for deliverables.

Based on the scope of work outlined, provide estimated time frames for each deliverable associated with the project. This will help keep track of progress throughout its development and establish expectations between both parties involved.

Include costs and terms.

Include a cost breakdown in your proposal and any applicable terms or conditions. Explain what they are paying for and how much they will be charged, so there are no misunderstandings later down the line. This section can include the following:

  • Pay rate (by milestone, week, and so on.) or pricing strategy (flat or hourly rate)
  • Payment requirements (deposit required before project start, full payment due upon completion, and so on)
  • Work location (on-site or remote)
  • Any warranties you may provide
  • Situations that warrant the termination of a contract

Show how you plan to measure results.

Demonstrate how you plan to measure the effectiveness of the research once it has been completed. Present strategies for tracking key performance indicators such as response rates, ROI, sales numbers, and so on. This will make potential clients more confident that you know what you’re doing.

A well-constructed, persuasive marketing research proposal is essential to attracting and acquiring new clients. It should provide relevant details about your research goals and highlight what clients can gain from working with you.

With the help of these steps on how to write marketing research proposal , you should have no trouble getting started. Now get out there and start putting together those winning research proposals!

How to Write Effective Marketing Research Proposals

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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150 Excellent Marketing Research Topics to Achieve Top Grades

Table of Contents

If you are a marketing student, then you will have to write several assignments on marketing research topics. Right now, are you looking for the best marketing research paper topics? Don’t worry! We know how difficult it is to search and find hot marketing topics. So, to help you, here, in this blog post, we have shared a list of exclusive marketing research topic ideas worthy of fetching top grades.

How to Write a Marketing Research Paper

Marketing is a complex field of study that focuses on the innovative activities used by a company to promote and sell its products or services to the target audience. When you are asked to write a marketing research paper, you can consider writing on topics from business marketing strategies, marketing issues, or any other research areas related to the field of marketing.

First, a good research topic is needed for writing an excellent marketing research paper. So, based on your interest, identify a perfect marketing topic with a wide research scope. After you have identified a marketing research topic, go ahead and do a complete analysis of the topic.

Before you begin writing your research paper, sketch an outline based on your research analysis. Then, with the help of the outline, draft a well-structured marketing research paper with components such as introduction, body, and conclusion. When writing your research paper, make sure to provide relevant evidence to claim your key arguments and also include examples and references to support your claim.

Marketing Research Topics

List of Marketing Research Paper Topics

In marketing, you have a lot of research areas to focus on. For writing your marketing research paper, you can consider choosing topics from marketing research areas on consumer behavior, digital marketing, distribution, influential marketing, and so on.

Marketing Research Paper Topics Ideas

As marketing is a broad subject, identifying the best research topic from it might consume a lot of time. So, to make your topic selection process easier, here, we have grouped different categories and have listed some interesting marketing research topics for you to consider.

Explore the complete list of topics and pick an ideal marketing research topic that will help you score an A+ grade.

Marketing Research Paper Topics on Distribution

  • Compare the distribution systems used by small companies and multinationals.
  • Brand manipulation tactics that marketers used to get more clients.
  • Analyzing the best distribution strategies for new companies in offshore marketing.
  • Marketing mix application: A closer look at Facebook.
  • The relationship between marketing research and business sales
  • The best strategies for integrating new products into the targeted clients’ lifestyles?
  • Is it effective to use Black Friday for driving sales?
  • Modern business marketing tactics and paradigms.
  • The main factors that determine customer satisfaction in young adults
  • Mistakes to avoid when crafting new marketing distribution channels.
  • How do businesses use technology in the marketing of distribution?
  • What manipulation tactics do brands use to get more customers?
  • How can social media impact the buying choices of shoppers?
  • Discuss the pros and cons of offshore marketing
  • Describe some best distribution strategies for new companies
  • Compare and contrast reverse logistics and dual distribution channels
  • Pros and cons of direct selling
  • Evaluation of the most effective distribution channel to use for selling through intermediaries
  • Compare and contrast the distribution mechanism in large-scale corporations and SMEs
  • Discuss the strategies of Sensory marketing and their impact on advertising
  • Opportunities and threats of marketing research in the twenty-first century
  • Critical analysis of digital marketing trends over the past decade
  • Discuss the future of traditional marketing channels

Marketing Research Topics

Marketing Research Topics on Consumer Behavior

  • Analyze the consumer’s buying behavior for wedding suits.
  • Analyze the importance of studying consumer behavior when taking your business abroad.
  • The effects of women’s status on their buying behavior.
  • How do ads influence consumer behavior?
  • Using loyalty programs as tools of marketing.
  • Are well-known brands always good in quality?
  • Analyze marketing challenges in family-owned enterprises.
  • Does the customer pay attention to product labels?
  • Are customers properly equipped to protect themselves from direct marketing?
  • Leadership in marketing teams.
  • How does advertising impact consumer behavior?
  • How does global marketing incorporate standardization?
  • How to apply the Learning Model of Consumer Behavior in Marketing
  • Compare and contrast the Engel-Kollat-Blackwell (EKB) model and the Hawkins-Stern impulse buying model
  • Critical analysis of the Webster and Wind model of Consumer Behaviour
  • How to use Sociological Model and Psychoanalytic Model to identify and track consumer behavior?
  • Discuss the challenges associated with different consumer behavior models
  • Review the effectiveness of the initiatives of Internet marketing critically
  • Discuss the differences between digital marketing and traditional marketing
  • Assess strategies, trends, and realities of digital marketing
  • Investigate the impact of WOM (word-of-mouth) marketing on consumer behavior
  • How influencer marketing helps companies to manage their reputation?

Impressive Market Research Topics

  • Harmful impacts of advertising on children.
  • Is radio a good method of advertising today?
  • Marketing strategies used in the fashion industry.
  • Is display marketing declining?
  • Is centralized marketing for global brands a good idea?
  • Analyze the strategies used in marketing baby and maternity products.
  • Brand marketing and political campaigns.
  • Evaluate the success factors in global marketing: A case study of Apple.
  • Comparing the new market entry strategies: Uber versus Netflix.
  • In-store branding and brand salience.
  • How do marketing strategies differ across different cultures?
  • How do brands exploit impulsive buying?

Internet Marketing Research Ideas

  • Do customers prefer buying their products online?
  • What are the latest trends in online marketing?
  • What do customers look for when purchasing products online?
  • Compare and contrast the effectiveness of traditional versus modern marketing strategies.
  • Why does marketing content in online advertising go viral?
  • How did Google’s mobile-first index affect online marketing?
  • Online marketing and internet security.
  • Can a business succeed without social media marketing?
  • Why do you need to do competitor analysis to succeed in marketing your brand?
  • Analyzing the effectiveness of Internet marketing in growing sales: A case study of American companies.
  • Successful social media marketing approaches that helped break through the strong market monopoly
  • Effect of TV Advertising on top of mind awareness

Influential Marketing Research Topics

  • Is influencer marketing the most powerful form of marketing?
  • Identify the most powerful promotion techniques.
  • Relevance of Corporate Social Responsibility (CSR) in brand development.
  • Analyze the most effective techniques to produce leads.
  • Discuss the advantages and disadvantages of social media platforms.
  • Video marketing is a new marketing trend
  • What is the impression of click-baited sponsored content on the consumers?
  • Briefly explain the content promotion of Pinterest.
  • How do business sales and marketing research relate to one another?
  • Analyze the significance of an email in marketing.
  • Is direct marketing welcomed by people?
  • Do people like being click-baited into sponsored posts?

Excellent Marketing Research Topics

  • Marketing distribution channels and the mistakes you might avoid.
  • The development and execution of investment banking in developing markets.
  • Review Starbucks’ international market-entry strategy.
  • Customer buying behavior and the sensory marketing role.
  • The influence of performance management for both huge and diversified organizations.
  • Gender influence on business startups.
  • Logistic management and its inherent risks
  • Conventional business marketing techniques and dimensions.
  • Supply chain management and the impact of Information Technology.
  • The benefits of a smartphone to understand customer thinking.
  • Advertising and the application of humor.
  • Significance of studying consumer behavior in an international business.
  • Telemarketing- Evaluate the concept.
  • Instagram versus Facebook- which is a better marketing platform?
  • The impact of Brexit on the UK’s financial institutions.
  • Women’s sentiments around comparison advertising
  • Do consumers prefer purchasing routine grocery products online?

Best Marketing Research Topics

  • What is the most effective form of marketing?
  • Discuss the steps to implement Efficiency e-CRM.
  • Study the influence of multinational trade agreements on the growth of developing economies.
  • How does marketing content in online marketing get viral?
  • Brand promotion and the use of celebrities- Discuss its impact on the ROI.
  • The influence of Automated Service Interaction in retaining existing customers as well as attracting new ones.
  • The influence of advertising on the recession period.
  • Analyze the functions of mobile marketing.
  • A look into marketing approaches that broke through strong market monopoly
  • A study on how to make customers purchase goods and services in the luxury category
  • Explain the concept of Artificial Intelligence in marketing.
  • Comparison of advertising versus building brand equity
  • Analysis of the consumer buying behavior for Coca-Cola.
  • Manipulation tactics: how brands get more customers
  • What makes people want to share content with their friends?
  • Marketing challenges around the evolving family structures
  • Is centralized global marketing a good idea for brand health in the local market

Read more: Top Human Resources Research Topics and Ideas for Students

Popular Marketing Research Paper Topics

  • Creating compelling content marketing campaigns in 10 steps
  • Working more micro-content into marketing efforts
  • The five Cs when creating content marketing copy
  • Repurposing marketing content for small businesses
  • The 10 biggest graphic design mistakes companies make in their marketing pieces
  • The benefits of inbound marketing
  • Are YouTube videos more engaging than TV ads?
  • Will immersion marketing through VR technology be accepted?
  • Does social media affect SEO ranking?
  • Social media campaign ideas from big brands
  • How to generate subscribers for your blog faster than ever
  • How to effectively capitalize on the wearables market
  • The best SEO strategies that increase site traffic
  • Creating brand awareness by utilizing global event marketing
  • The importance of a marketing plan to the success of a business or product launch
  • How to find profitable niches in affiliate marketing?
  • How to market products on an international level?
  • Are grey SEO techniques safe?
  • Video content marketing myths you must discard
  • An exploration of the differences in marketing strategies across cultures
  • How is augmented reality going to enhance marketing experiences?
  • Harmful effects of advertising to kids
  • Effect marketing strategies for restaurant businesses

Innovative Marketing Research Topics

  • Discuss the Environmental determinants of international market entry strategies.
  • Conduct an ethical examination of advertising deception.
  • Explain the determinants and benefits of global product marketing.
  • Analyze the marketing strategies of non-profit organizations.
  • Discuss the evolution of relationship marketing.
  • Essential content marketing strategies for SMEs.
  • Analyze the psychology of sports marketing.
  • Discuss the efficiency and usage of Social media marketing communication.
  • Analyze the impact of search engine optimization on web accessibility.
  • Examine the rise of storytelling as an essential element of content marketing strategy.

Wrapping Up

Out of the different topics suggested in this blog post, go with any topic of your choice and craft a well-structured, informative marketing research paper deserving of an A+ grade. In case, you are unsure how to compose a research paper on marketing topics, quickly avail of our marketing assignment help service. On our platform, we have several writers who are experts in the field of marketing to offer assignment help as per your needs for all kinds of academic papers. Without compromising the quality, our subject professionals will prepare and deliver plagiarism-free marketing research papers ahead of the deadline and will assist you in boosting your overall academic scores.

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107 Marketing Research Essay Topic Ideas & Examples

🏆 best marketing research topic ideas & essay examples, 👍 good essay topics on marketing research, ⭐ simple & easy marketing research essay titles, ❓ marketing research questions.

  • Tesla Globalization: A Strategic Marketing Plan + Expansion Strategy First, it is worth mentioning that, according to the company’s website, the mission of the business is to manufacture and promote a product that would allow for a more sustainable use of the natural environment.
  • Roots Canada Marketing Strategy Analysis: Research Paper Michael Budman- Co-Founder and President. Don Green- Co-Founder. We will write a custom essay specifically for you by our professional experts 808 writers online Learn More
  • New Energy Drink Marketing Strategy The Mission of the company is to be a leader in the manufacturing and marketing of healthy, nutritious beverages in the USA and to satisfy consumers’ needs while at the same time enhancing the individual […]
  • Nike vs. Adidas Marketing Strategy: Research Proposal At the end of a product cycle, a company needs to get the products to the target customer. The company can negotiate to be given a chance to supply the club with sporting attire during […]
  • Unilever’s Dove Marketing Research In addition, the promotion strategy was to enhance the sales of various Dove beauty products by laying bare the stereotyped characterization of beauty by the society.
  • Marketing Research: Nokia Marketing is one of the better ways of competing in such a saturated market and to improve sales, diversification is vital.
  • Williams-Sonoma: Researching of Marketing Strategy These people value the quality and usability of their homeware, willing to spend good money on it. This idea reflects the potential of the segment, as such clients are better susceptible to marketing tools.
  • Aramco Company: Marketing Research Saudi Aramco is the national petroleum and gas company of the Kingdom of Saudi Arabia and the largest company in the world in oil production and oil reserves.
  • New Zealand’s Energy Drinks Industry Marketing Research As a result of increased acceptance of energy drinks, New Zealand has been ranked amongst countries with the highest rate of energy drink consumption.
  • Marketing Research: BP Oil Company The problem is identifying the challenges the company is facing in the United States after the oil spillage and the impact of this event by applying ethical perspectives.
  • Nike Company’s Management Decisions and Marketing Research The management decision facing Nike is whether the company should continue promoting its sportswear using product-based advertisements that it used to undertake or whether it should stick to the new mode of advertisement that is […]
  • Marketing Research and Perceptual Maps The study also integrated the concept of perceptual mapping so as to understand the consumer’s perception regarding the various brands of wrist watches. The opinions of the respondents in the 2nd survey were used to […]
  • Nikon Company Limited Marketing Research This has seen many companies compete to outdo each other in terms of complexity in technology leading to the introduction of the digital cameras.
  • International Marketing Research The factors to consider when examining the consumer behavior and response include the product itself, price of the product, the location of the customer as well as the promotion method of the product.
  • Linear Programming for Marketing Research Decision making based on the needs and requirements of the target market can be beneficial to the organization if the management optimizes the linear programming model.
  • Greyson Corporation Marketing Research The case study focuses on the effect of the decline in the demand for the company’s products and services. The Greyson Company can supply the missile needs of the Bush Government during the Iraq War.
  • Allstar Pet Hotel’s Analysis and Marketing Research The services that the Allstar Pet Hotel will offer consists of the following: Pick and delivery – a delivery van can go to a client’s address so that they will not have to go to […]
  • Marketing Research on Biotech Industry It highlights methodology to be used, methods of data collection to be applied in the research study, objectives of the proposed research, expected findings and research limitations.
  • Marketing Research: Customer Loyalty at Al-Marai Company This is given the fact that customer loyalty is one of the features that defines this company in the market. The following are some of the assumptions made in the study together with the scope […]
  • Luxury Home Furniture: Marketing Research Proposal To find out if a change in brand of furniture affects the relationship between the customers and the products. To investigate the impact of alteration in the brand of luxury furniture to consumer loyalty.
  • The XYZ Company: Marketing Research The objectives of this research are; To examine the attitude of the society towards the project. The sales and marketing team will also be a part of this meeting.
  • Marketing Research and Dynamics: StubHub, Inc. Many operational decisions are framed in conformity with the objectives of the business, and with the functional objectives of the various departments of the organization.
  • Six Steps of Marketing Research Process The first one entails the identification, definition, and description of the identified problem and the intended research objectives. The second step of the research process is the development of the intended plan.
  • Researching of Inclusive Marketing The company was ahead of the whole world in its tolerance and inclusiveness to the audience since, back in the 1970s, it began shooting commercials with representatives of different nations, countries, and races.
  • Business Organization. Marketing Research Innovation Provided the conditions and the size of the business, a sole proprietorship is the most suitable business organization option for Carla.
  • Facebook as an Effective Channel for Conducting Marketing Research To engage different age groups and attract more customers, global companies target their advertisements among both TV streams and users’ Facebook feeds news to increase the reach of their ads among adults as well as […]
  • Marketing Research: Qualitative vs. Quantitative Interviewer A good qualitative research has capability of shaping the questions keeping in view the aptitude of the respondents; on the other hand, a good quantitative researcher bounds the respondents to stay with him until the […]
  • The Good Samaritan Hospital: Marketing Research Customer relationship is the trust and commitment the people have in the hospital. The poor customer relationship is a result of poor service delivery by the staff which has led to a decline in the […]
  • Good Foods Company’s Marketing Research The general views on the products being offered determine the way the company would introduce them to the market and promote them.
  • Definition of Marketing Research This is one of the distinctions that should be considered. These are some of the pitfalls that should be avoided.
  • Multiple Insurance Contracts and Customer Behavior Research Goal: This study will help to understand the dominant pattern in the insurance companies and comprehend why some of the companies have established multiple insurance services.
  • Statistics in Marketing Research: Does Statistical Precision Validate Results? The method of confidence interval calculation is more “effective” when there is no selection bias, that is, sampling is random, and no members of the population are more likely to be selected than some other […]
  • “Insights From Marketing Research” by Bradley Winn According to the new study, service-dominant logic should be used to improve the chances of successful implementation of the strategy. It is possible to say that the newest research by the authors of the reviewed […]
  • Marketing Research: Test Marketing From the response of the buyers involved in test marketing, managers make decision on whether to launch the product or abandon it. The assumption of these scales is that people respond to issues depending on […]
  • Methods of the Marketing Research The expected overheads to be incurred in the carrying out of this assignment and the staff that is to be involved in the marketing research have been outlined with their structure of coordination.
  • JavaJoy: Marketing Research Process So it can be said that a significant part of research process would be impossible without our help to the researcher.
  • Fast-Food Market: Marketing Research The factors that have been emulated in this research include the cleanliness of the fast-food restaurant that the consumers consume.the other factor that has been considered in this case is the type of services offered […]
  • Marketing Research Ethics, Values and Norms To ensure that the marketers do not hurt the customer they should be well trained and experienced so as to add worth to their organizations and clients.
  • Attitude Scales and Marketing Research The weaving and sifting of categories of variables to formulate the relationships among them allow for, at least, a claim of subjectivity on the part of the researcher and, at most, a gross misinterpretation of […]
  • Customer-Preferred Services at Sapphire Hotel: Marketing Research The information we were able to get was also accurate and reliable because a lot of it was from the government and research from reputable organizations.
  • Marketing Research for New Coffee Business The scope of the study can be narrowed down to the food and drinks segment, in which case the availability of the information would be highly unlikely.
  • Marketing Research Skills and Secondary Data Issue This research paper explores a number of themes in the role of secondary data in marketing research. The emphasis is on offering the specific organisation with past and cotemporary data about the consumer, industry, and […]
  • Social Marketing Research Guideline The additional purpose of the focus group is to find out the preferences of the students and their feelings about the use of social media.
  • Customer Retention Program and Marketing Research The main reason for the sustainability of the customers is to increase the profitability of the firm as well as to generate a future growing stream of revenue.
  • Market Study and Market Intelligence for Saudi Aramco The largest oil fields in the world have been discovered in Saudi Arabia and these are now operated and controlled by Saudi Aramco, now fully-owned by the government of the Kingdom of Saudi Arabia.
  • Primary and Secondary Data Collection in Marketing Research They are differentiated by the methods of collection and also by the kind of information collected. This is inclusive of both the primary and secondary data.
  • Marketing Research: Methods and Techniques The test-retest reliability is used to test whether the research results are similar if the same research is carried out under similar conditions. Content validation is used to check how the research contents relate to […]
  • Marketing Research with Respect to Modern Office Suppliers In this paper, the SWOT analysis of Staples and Amazon will be carried out as Modern Office Suppliers is planning to operate in the manner that these two companies operate.
  • Snack Food Company’s Product Marketing Research The two snacks can be put side by side and their nominal futures put on a scale of 1-5 for consumers to rate.
  • Marketing Research Question and Customer Groups It helps to cover the issues that are to be answered in the research. Secondly, writing an effective research question helps to define the objective of the research.
  • Delta Air Lines and Crimson Hexagon’s Marketing The advantage of this technology is in rapid processing of big data sets and the ability to categorize information both statistically and thematically.
  • The Fashion Channel Company’s Marketing Research The company’s current goal is to create a strategy that could sustain its market leadership position through increased advertisements, improved ratings, and proactive cable affiliation to effectively respond to the current competition. This is an […]
  • Marketing Research and Customer Psychology The role of marketing strategies – specifically, the choice of advertisement – on the consumer’s decision-making is thoroughly explained in Kumar and Raju’s article “The Role of Advertising in Consumer Decision Making”.
  • Marketing Research: Animal Shelters in the USA The target market for this application is people who are looking for a pet and all the existing in the United States animal shelters.
  • Fast-Moving Consumer Goods in Marketing Research The primary objective of this study will be to establish the significance of social media platforms in the creation of brand awareness in the FMCG industry.
  • Statistical Package in the Marketing Research The experts define the following main steps of the marketing research that should be executed: to ascertain the need for the marketing research, to identify the problem, to define the research objectives, to conduct the […]
  • Consumer Needs and Marketing Research In order to survive the pressure of the competition and stay in good demand, the companies need to be able to please their customers, fulfil their needs, follow the change of the preferences carefully.
  • Statistical Analysis in Marketing Research This article is a presentation on factors that usually influence a researcher’s choice of statistical analysis method to apply in analyzing a set of data.
  • HP Company in the U.A.E: Business Marketing Research Besides doing this, the company encourages both businesses and consumers to utilize the products from HP and other companies. Second, the investments of research and development are less compared to the company’s expenditure.
  • Building a Website: Marketing Research Analysis The team directed all its efforts in ensuring that the objectives and the overall goal of the project are attainable for the success of the project.
  • Marketing Research Ethics The approaches used in the research should not harm the relationship that exists between researcher and client, researcher and research subject, and the researcher and the marketing research industry.
  • Marketing Research Method – Data Analysis With SPSS Software 159** 0 1 Sig.0 0.2 0. 856 0 0 0 0 0.
  • Apple Inc. Contemporary Marketing and Branding In the contemporary market, Apple Inc.has managed to address the unique demands of its customers with various products including the iPhone 4, iPod, iPad, and other technological tablets demanded in the market.
  • Similarities between Marketing Research and Design Approaches The art of design refers to the freedom of thought, and the evaluation of possibilities in relation to a specific design process.
  • Methods of Conducting Exploratory Marketing Research This therefore necessitates that there is critical decision making in the determination of the method of marketing research to be utilized in a certain circumstance to allow for attainment of the best results possible.
  • Marketing Research and How Marketing Information system is Organized in Middlesex Insurance Company Middlesex Insurance Company’s research plan guides the collection and analysis of data in the following ways; the research team outlines the research objectives, the audience, and how the results will be used.
  • Research Marketing Strategy of Beeline Vietnam Price refers to the amount of money that the consumers will be willing to pay for the Beeline and telecommunication services in the market.
  • SunSmart iPhone App’s Marketing Research The sampling method that is being proposed to ensure that the data collection method for the questionnaire is a link to the survey via the home screen of the SunSmart iPhone application is random sampling.
  • Marketing Research Design and Data Collection Methods According to the Onion method if research design, the fifth layer gives an account of the research methods adopted, in the case of Andy Barker, Clive Nancarrow, and Jason Vir the methods adopted were both […]
  • Assessment-Research Approaches and Design Critique: Marketing Concept The conceptual framework of the research implies a quantitative approach and indicates that the research was to simply follow the order of research questions.
  • Marketing research: Process and Progress Due to the increasing change in current market and market diversity, there is a critical need to carry out package redesign for market products in order to catch up with the emerging market requirements, and […]
  • Arabian Dreams Marketing research Since the interviews will not be conducted continuously in one day, then this will increase the chances of representing the views of the entire population.
  • Essentials of marketing research Boasting of a twenty year experience in online education and various convenient academic programs which include evening classes, flexible scheduling, continuous enrolments and a university wide academic social networking just to mention a few, the […]
  • How Data Analysis Can Benefit Marketing and Marketing Research Process in Apple Corporation Marketing is the process through which organizations determine the products or services which may be of interest to the consumer hence verifies the strategy to be used in the sale of the product, communication to […]
  • Marketing Research Methods Surveying method also allows the surveyor to collect information on a lot of aspects concerning the market at large as the surveyor has control over the content of the questionnaire.
  • Marketing Research Project of Hot Oven Restaurant The restaurant needs to introduce new services which add value to its status in the market to help it grow its revenues.
  • A Marketing Research on Mobile Banking The realization that the technology plays a critical role in the development of banking have adverse effects on the performance of the banking institutions and has led to reorganizations of the operation process and as […]
  • Marketing Research – Kudler Fine Foods Virtual Organization By conducting marketing research, Kudler would make wise decisions because the organization will refer to the findings of the research. Without marketing research, an organization would think that it is able to satisfy the needs […]
  • The Role of Marketing Research at Nike, Inc. In essence the working condition may comprise of the remuneration to its respective employees and the conditions that the company dictates to its subcontractors.
  • The Hamilton Health Inc Marketing Research The objective of the process is to identify and analyze how variation of the factors of marketing mix can influence the behavior of customers.
  • Marketing Research for Decision Making Process This will enable the firm to add value to their products and also to come up with alternative products that matches with the needs of the consumers so as to maintain the existing customers as […]
  • The Role of Marketing and Research in Managing Customers and Markets The paper starts by introduction followed by the analysis of qualitative research and how it could be utilized for the benefit of the business; the focus is on the use of focus groups as well […]
  • What Is a Meant by Marketing Research?
  • What Are the Principles of Marketing Research?
  • Why Is Marketing Research So Important?
  • How Do You Identify Marketing Research Problems?
  • What Is the Most Important Thing in Marketing Research?
  • What Is the Marketing Research Plan?
  • How Can Marketing Research Be Successful?
  • What Are the Keys to Success in Marketing Research?
  • What Are Issues in Marketing Research?
  • Which Marketing Research Plan Is Best?
  • Is Marketing Research Good for Future?
  • What Are the Ways to Improve Marketing Research?
  • What Is the First Objective in Marketing Research?
  • What Kind of Marketing Research Is Most Successful?
  • What Is the Strongest Marketing Research Tool?
  • What Are Modern Methods of Marketing Research?
  • What Are the Characteristics of Marketing Research?
  • What Is the Introduction of Marketing Research?
  • How Do You Focus On Marketing Research?
  • What Is the Fastest Growing Marketing Research?
  • What Are Strong Marketing Research Skills?
  • Which Digital Marketing Research Is Best?
  • What Is the Biggest Marketing Research Challenge?
  • Which Tools Are Used for Market Research?
  • What Are the Limitations of Marketing Research?
  • Chicago (A-D)
  • Chicago (N-B)

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Research Proposal Topics: 503 Ideas, Sample, & Guide [2024]

Do you have to write a research proposal and can’t choose one from the professor’s list? This article may be exactly what you need.

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We will provide you with the most up-to-date undergraduate and postgraduate topic ideas. Moreover, we will share the secrets of the winning research proposal writing.

Here, you will find possible ideas for research proposal topics from the best custom writing service that may be used to create your own proposal project as well as a direction for further investigation! So let’s start!

  • 🔬 Research Proposal Definition
  • IT Research
  • 📝 Writing Guide
  • 📄 Proposal Sample

🔬 Research Proposal: Definition

First of all, let’s make clear what a research proposal is. A research proposal is a type of paper you write to show others that you have a project to investigate. A research proposal demonstrates the following:

The purpose of proposal writing is to persuade others that your topic needs to be investigated. Your task is to write a well-structured text that covers all the necessary points. Make sure that everyone can understand what you wish to investigate, why it’s important, and how you are going to do it.

💡 Research Proposal Topics

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That’s right—you need to choose a topic!

The list of research proposal topics below will help you start the process. Some of the research topics are simple, while others are quite complicated. The more difficult problems also contain a short description, so that you can understand immediately whether that topic would be interesting for you.

Political Science Research Proposal Topics

Researching political science gives you plenty of room for exploration. Do you want to investigate local or global politics? Are you interested in historical or contemporary issues? The number of options is overwhelming. Have a look at this list to make choosing easier:

  • Fascism and Nazism: the contemporary usage of the terms and their meaning in the history of politics. Nowadays, the terms “Fascism” and “Nazism” are often used interchangeably. The terms are originally meant to refer to Italian and German political regimes . However, the doctrines themselves have important differences.
  • Contemporary religious extremism and its political and economic basis. The modern Western society is ambiguous. On the one hand, religious tolerance endorsed; on the other, religious extremism is often used to add some fuel to the fire of intolerance. Understanding the economic and political basis of religious extremism might prove helpful in breaking the illusions of both sides.
  • Bernie Sanders and Jeremy Corbyn: socialists in the contemporary U.K. and U.S. politics. The U.S. Democratic Party devised its failure during the 2016 Presidential Elections by selecting Hillary Clinton . She wasn’t very popular with the public, unlike well-loved, but so-scarily-leftist Bernie Sanders. At the same time, Jeremy Corbyn and his supporters were partially successful in addressing the stagnation in the British Labor Party. Comparing the two leftist leaders and their political agenda might serve as an interesting research project topic.
  • Anarchism as a political orientation and a worldview. Anarchism is commonly mistaken for chaos. In fact, it simply means the absence of formal authority and prevalence of grassroots cooperation. Numerous movements exist within anarchism , such as anarcho-syndicalism, anarcho-pacifism, etc. Their proponents have a worldview that radically differs from the “center,” albeit often it’s by no means an extremist one. Classifying and elucidating different anarchist theories and worldviews can prove a worthy research topic.
  • A fragile democracy: the contemporary political crisis in Myanmar. Myanmar has for a long time suffered under the dictatorship of a military junta. The junta only dissolved in 2011, and the National League for Democracy officially rules. Yet, the militaries remain strong and often uncontrollable. The resulting crisis is tragic, and writing about it could be a good topic for a research proposal.
  • The Arab Spring and its impact on the contemporary Middle East . The Arab Spring was a wave of demonstrations, protests, and revolutions in the countries of the Middle East. There was a hope that they would result in more democratic political regimes across the region. However, the results were far from optimistic. The massive impact of this phenomenon makes the Arab Spring an excellent topic example for a research proposal.
  • Sarah Palin and her role in the RNC .
  • Shakespeare and his influence on politics.
  • The military policy of Georgia toward South Ossetia .
  • Racialization of Arab Americans in the post-9/11 era.
  • What countries are most opposed to globalization ?
  • The Supreme Court’s close decisions regarding minorities .
  • The social credit system : myths and realities.
  • Why are many people disappointed with the two-party system ?
  • Discuss Mexico’s reaction to the US anti-immigration policies .
  • How does religion influence secular countries’ politics?

Research Proposal Topics in Information Technology

In recent years, the demand for IT skills has skyrocketed. This trend is likely to continue for the next few decades. Humanity’s dependency on computers keeps growing. Because of this, solid knowledge in IT makes you an invaluable employee for any company. So, get started by writing about one of our engaging prompts:

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  • Traditional envisioning centers on linear tracks. It connects lines to show differences or similarities. Explore how comparative genomics can analyze numerous genomes in 3D surfaces.
  • Real-time feedback in education . Student’s feedback is essential for both teachers and learners. Examine the ways and existing technologies that allow a teacher to get feedback on how students understand the lessons. Suggest concepts aimed at improving the professor-student communication.
  • WLAN Networks: H.264 video transmission. You can assess how to improve cross-layer architecture for video transmission in WLAN Network. Examine ways to enhance video quality performance.
  • Wireless Multimedia Sensor Networks (WMSN): performance. This topic can help you generate a whole list of ideas for further IT studies: frameworks, analysis of existing solutions, etc. You can investigate transport, physical layers, or application of the communication protocol stack.
  • WLAN Network: improvement of FEC algorithms. Explore the possible way to improve FEC schemes in cases of wireless channel loss.
  • Software sizing and pricing: correlation . As you may know, software’s size significantly impacts its estimated price. In your proposal, suggest methods to evaluate and lower software size.
  • Component-based software engineering (CBSE) process: ways to improve. You can choose this topic among other interesting IT project proposal ideas. Investigate how CBSE can shorten the time for production, increase software quality, and reduce its costs.
  • User’s behavior in social networks . Social networks are under the risk of improper users’ behavior. Provide points to detect such behavior and how to prevent it.
  • Education technologies in higher education . Research methods and tools that will enhance constructive alignment in higher education teaching.
  • How can the government potentially abuse facial recognition ?
  • Discuss unmanned vehicles from drivers’ perception.
  • 5G : usage barriers and future developments.
  • Review possible solutions to current AI-related issues .
  • Discuss the role of IT in promoting false information .
  • What do massive data breaches mean for regular users?
  • How do social media algorithms impact user experience?
  • Review e-governments and other attempts to digitalize the state.
  • What can happen if we integrate organic processes into robots ?
  • AI in the military : violence mitigation effects.

Computer Science Project Proposal Topics

Technology surrounds us everywhere. The internet, for one, has drastically changed the way we communicate. These developments affect all aspects of our lives. One big area that has significantly benefited from ICT is education.

  • Machine learning use in prediction of students’ success. Analyze how machine learning can be useful in predicting students’ grades and the rates of course completion. You can use this example to get more ideas on measurement teacher’s effectiveness.
  • Students’ profile and study courses . Wrong course choice can lead to poor grades and turn studying into a waste of time. Provide suggestions on how analytics can help in students’ course choices.
  • Augmented Reality (AR) and Virtual Reality (VR) in education. Examine how the use of AR and VR impacts students’ comprehension of the course contents. What effect do AR and VR have on students’ performance?
  • Learning preferences and customized study process. You can analyze how various students’ learning preferences, e.g., Visual, Kinesthetic , etc. can benefit from optimized learning.
  • IoT and teachers’ effectiveness. Provide suggestions on how educators can adjust their teaching styles using IoT devices and sensors .
  • VR and AR roles in the assessment process. Virtual and Augmented Reality can be useful in students’ performance assessment. Suggest ways of how the professor can use VR and AR.
  • Gamification in education . Gamification elements can be found almost everywhere: social media, professional software, and education. Analyze how gamification can be applied to various subjects. Assess the possible student outcomes.
  • Social media and group projects . Social networks, such as Twitter, Facebook, and Instagram, are an integral part of our daily life. Assess how social media can be useful in learning, and, especially, for group projects.
  • Mobile apps: usage growth. Here’s another great sample of quantitative titles. Analyze the factors that impact the usage rate of mobile applications .
  • Will the Internet be available everywhere in the future?
  • Describe preview techniques to compensate for low bandwidth.
  • What are the weak points of financial cybersecurity ?
  • Discuss the risks related to the use of smart appliances.
  • Write about issues with online surveys.
  • Review the trends in medical software development .
  • What health issues are associated with the use of VR devices?
  • Cyberwarfare: restored and new underpinning technologies.
  • Assess the use of e-learning in initial employee integration.
  • Desktop and mobile app versions: how to ensure better functionality.

Business Research Proposal Topics

There’s much more to business than just talking finances. Your topic can be theoretical as well as empirical. Writing about business can cover areas such as strategic planning, leadership, or sustainability.

  • The impact of employee motivation on their performance . Is it true that highly motivated staff work better? And if yes, how much better does it work? The importance of this question warrants its further investigation and may prove a worthwhile topic for your dissertation research proposal.
  • Disaster preparedness plans for the business. In many regions of the world, disasters such as hurricanes or earthquakes occur frequently. The costs and losses of business due to such disasters may be tremendous. Consequently, the ways to make one’s company safe is an excellent research topic in business.
  • Ways to transition to a new organizational culture . Studying the ways to make such a transition smooth and seamless could be a great research paper idea.
  • The most effective leadership styles for various types of businesses. The leadership has a great impact on business performance, but it’s possible that for all types of companies there’s a certain management style that would be most effective. This theme could be a useful and interesting research topic for your proposal.
  • Environmental friendliness of a business : additional costs or a way to make more profit? Many business leaders assume that decreasing the amount of waste their company produces will only result in losses. However, this is not true: eco-friendliness improves business reputation and attracts more clients. Investigating the effect of environmental friendliness on business performance could be an interesting research idea.
  • The impact of various types of stakeholders on the success of a business . Exploring its exact impact on a company may be an excellent idea for your quantitative research proposal.
  • Business management and innovation . Social engineering technologies caused significant changes in marketing, customer-organization relations, communications, etc. Assess how these technologies can be used in business.
  • Effective energy management and its role in sustainable development. If you’re looking for business proposal topics, analyze this title. Provide suggestions on how enterprises can increase their energy effectiveness.
  • Social entrepreneurship in developing countries. How can a business increase its social value without prejudice to its profits? You can use this topic for your master’s or business administration dissertation.
  • Ethics and corporate social responsibility . Ethical issues remain a popular topic for research studies. Point out how corporate responsibility can increase the loyalty of employees.
  • Accounting and accountability . If you’re looking for business quantitative topic examples, explore the connection between accounting and accountability.
  • Business management and its effect on profits . The goal of any company is to make profits. Assess how business management influences company’s losses and profits.
  • Sustainable development : the relationship with business in the 21 st century. How does sustainable development affect business? What does it mean to be a sustainable leader? Give examples of organizations that became successful in the 21st century. What are the factors that have influenced their success?
  • Strategy of communication : old vs. new. Choose a company featuring a new communication strategy. Why did the management of the company decide to use it? Describe the existing practices of communication strategies . What is their effect on the company’s reputation? How do they affect performance and financial outcomes? What difference can a chosen way of communication make to stakeholders?
  • China and the US: cultural and organizational behavior . Why is the Chinese market so attractive for US companies? Give examples of US companies who depend on the Chinese market. What barriers for building a business on the Chinese market are there? What are the best strategies to sell products or services in China? Recommend the best-suited regimen for the introduction of a product. Give information about organizational behavior in China. What makes it unique?
  • New technologies in hospitals. What are the main difficulties associated with new technologies in a medical center? Why is there a need to keep up with the changing technologies? What healthcare issues create the biggest administration barriers? Does it affect the cost? Provide a real-life example.
  • Small businesses vs. big enterprises. What is the current stand of small businesses in your area? How does their performance compare to that of big established brands? Is there a place for small businesses in the next decades, or are they dying out? If that happens, in what way will it affect the economy? What can one do to prevent monopolization of the market?
  • Advertising strategies: how to advertise different types of businesses. What types of ads are known to give the best results market-wise? What advertising strategies work best for big corporations? What about small businesses? Give real-life examples. Does the cost of advertising correlate with marketing success?
  • Inexperienced workers : how can they find a job? Is there a market for people fresh out of colleges and inexperienced workers? What social groups fall under the category? Is the demand for such people reflected in the paychecks? What can be done to maximize their appeal as employees? Will it benefit or harm the economy?
  • Employee reward system : how to boost the workers’ performance? Describe the programs that companies set up to reward employees. Does it affect employees’ motivation? Illustrate your analysis with statistics. What types of rewards are there? Which of them work better? Should a company decide whom to reward?
  • How to implement corporate ethical policy. What is ethical in the corporate world of the 21st century? Does the public image of a company reflect on its sales? Give examples of successful marketing campaigns centered on ethical issues . Can a company’s message affect employees’ productivity?
  • Advertising strategies and the importance of advertising for business.
  • Strategies for running a business .
  • Importance of business planning .
  • How does virtual reality attract customers?
  • What influences employees’ adaptation to new practices?
  • How does competition function in disadvantageous times?
  • Small and medium-sized enterprises : how to survive.
  • Discuss ways of marketing the same product to different generations .
  • Digitalization and supply chain recovery in crises.
  • Out-of-touch leaders: are they useful for business initiatives?

Management Research Proposal Topics

Management is a vital part of every company. That’s why good governance is the key to success. Researching this subject will prove helpful for your future career.

  • Ruskin Bond’s team conflict dynamic model: how to achieve project success . Analyze various conflict types using Ruskin Bond’s team model. What resolutions can improve a project? What can result in the project’s success?
  • How to improve product development using dynamic capability? Do relationships between employees affect their performance? How can they achieve knowledge integration and strategic flexibility? Use a theoretical framework in your study. Analyze the data using structural equation modeling.
  • Allocation of human resources . What are the issues associated with human resource allocation? Investigate the mechanisms of top-down resource allocation. Use empirical research techniques in your research.
  • Project benefit management: how to set effective target benefits? What is the scale of practical target benefits? Validate your research by presenting case studies. Use goal-setting theory in your study. Analyze the dimensions of comprehensiveness, attainability, and specificity.
  • Person-centered vs. team-centered leadership . Describe how to balance a project manager’s style of interaction. Use Archer realist social theory in your research. Conduct the study using mixed methods of data analysis.
  • Project managers . What is their role in internal and external relationship management? Use mixed methods in your research. Categorize the role groups. Illustrate the transition from traditional to new project management.
  • The project’s added value and trust-conflict in an inter-team relationship. Do trust-conflict interactions impact project added value? Investigate relational and calculative trust dimensions. Study the influence of trust-conflict interactions on project added values. Explore task, project, and relationship conflicts.
  • How to encourage the building industry to evolve into a lower carbon construction equivalent. Analyze the effects of building development project processes. How much energy does building consume, and how much are there carbon emissions? Does it affect indoor environmental quality? What are the associated needs of operations management?
  • Project management practices in private organizations. Which project management practices are used in private organizations? What are the sectors of their activity? Examine the influence of managers’ personal characteristics. How do they choose their project management practices? Use a mixed-methods research methodology.
  • Process groups vs. the project life cycle . How are both methods implemented in a project? Collect the data using questionnaires sampled from project managers in your area. Analyze the data using inferential statistics.
  • What are the advantages of Facebook in the e-commerce field ?
  • What are the skills related to management strategies ?
  • Why is genuineness a major factor of success?
  • What is a red ocean strategy in social media marketing ?
  • The benefits of exponential thinking in management.
  • Virtual human resources : is it a complication?
  • Explore constructive deviance’s role in improving businesses.
  • Ambiguous IT innovations in human resource management.
  • Big data competencies for maintaining managerial competitiveness.
  • Discuss talent cultivation and protection in competitive fields.

MBA Research Proposal Topic Ideas

Time is money. How can you use it more effectively? That’s one of the central questions you can suggest investigating in an MBA research proposal. For more inspiration, check out these ideas:

  • Cost of packaging : does it affect manufacturer’s profitability? What are the most and the least popular types of packaging materials? How does the cost of packaging depend on its type? What are the problems associated with the most popular types of packaging? Give recommendations to improve the packaging strategies.
  • Financial incentives as a tool for boosting workers’ motivation. What types of financial incentives do workers receive in different kinds of organizations? Do organizations recognize the correlation between productivity and financial incentives? Study how to enhance workers’ productivity and motivation.
  • Effective employee selection and recruitment . Does it work as a tool for achieving top productivity in a company? What should one consider in the process of employee selection ? How can the knowledge of the labor turnover rate help choose a suitable candidate? How do you identify the candidates most suitable for career promotion?
  • The durability of small scale business start-ups . How can one make sure that they’ve chosen the best project? How does one determine investment appraisal of small business in your area? Does this process benefit both the economy in general and the investors in particular? Can inaccurate methods of project assessment be identified early? What are the ways to avoid low returns?
  • Time management in a company. Study how time is usually managed in companies. What types of work-time organization are there? Why would a company choose unconventional time management techniques? Does it reflect on the productivity of employees? Does it affect the company’s success in general?
  • Ailing industries: will privatization help them? Identify the prospects and problems of ailing industries’ privatization. Conduct a case study. What are the reasons for the ineffectiveness of the service? Will the privatization help the business?
  • Work environment and employees’ productivity. Study how to identify inadequacies of the workplace environment . What physical and psychological discomfort is involved? What solutions can be provided? Examine the environmental factors in a given company. Employ both the investigative and the descriptive approach in your research. Collect data using the interview and survey methods.
  • Strategic human resource management . What are the ways to determine its effectiveness? Are strategic human resource practice and a company’s performance connected? Obtain the information for the study through questionnaire responses. Analyze your findings. Find out whether there is a relationship between strategic resource management and organization performance.
  • Corporate governance . Study its impact on the management of an organization. Who designs and implements the processes and rules practiced in a company? What is the primary force that influences corporate governance ? Use research questions, surveys, and questionnaires in your study. Analyze the collected data through mean scores and frequencies. What are the systemic problems militating against corporate governance?
  • Microfinance organizations and their impact on small-scale organizations. How do microfinance organizations encourage banking habits among poorer populations? How can the economic status of the small scale manufacturers be improved by giving them more capital? How can microfinance credit influence a company’s performance? What are the possible drawbacks of this business relationship?
  • Review how leadership relates to job satisfaction .
  • What is the key to success behind family enterprises ?
  • HR training’s direct impact on retaining employees.
  • Managing stakeholder attitude: potential performance implications.
  • What factors are responsible for an organization’s sustainability?
  • How can AI help strategic business management?
  • Discuss business start-ups in the digital age.
  • What happens when law and decision-making collide?
  • Employee commitment during uncertain times.
  • Leadership reinvention: effects for a chosen model.

Business Project Proposal Ideas

Have you been planning to start your own company? Or maybe you’d like to develop a product that makes life easier? A business project research proposal allows you to put your dream on paper. If you don’t have a concrete idea just yet, here is some inspiration:

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  • A mobile application to recruit potential staff. The app will involve problem-solving puzzles. It will monitor the time spent on solving them without using outside resources. The top 10 players can be later contacted.
  • A website specializing in collecting customized orders. The website will gather information on what people want to be made. It will send requests to affiliated creators. They, in turn, choose what they can complete based on their specialty.
  • An e-book café and hardware/software funding. It will focus on convenient models with vast libraries. They will also provide customers with food and music.
  • A traditionally animated film in the style of old classics. Most of today’s animated films rely on CGI. Due to the nostalgia factor, a hand-drawn feature could be successful.
  • A representative-operated national food restaurant. The idea is to hire representatives of the culture the restaurant is based on. It may increase engagement with different demographics.
  • A social media website that takes user’s suggestions into account. Competing with more established players in the field is challenging. However, you may take advantage of their known weaknesses. Your website would mind user feedback and thus avoid introducing unpopular changes.
  • Safe-space avenue for online and offline presentations. Minority groups may find it challenging to access busier platforms. Offering them a spot that will guarantee their safety may benefit both parties.
  • A reverse experience school for disabled people. The experiment will follow the principles of inclusivity . People without disabilities would comprise a minority. It would allow disabled people to feel less constrained.
  • A digital platform for aspiring influencers . The service will offer advice and suggest the steps for building an audience.
  • An analog fast food product for vegans. Today’s restaurants offer replacements for meat-based dishes. Still, it’s not always the case. That’s why a product designed with the help of clients’ feedback may become popular.
  • A tattoo studio for writing-based designs.
  • A streaming service for cult classics.
  • A smart hotel for pets.
  • A vintage CD-ROM music production kit.
  • A real-life matchmaking service for single parents.
  • A lactose-free nutritional drink for selling in gyms.
  • A hotline with qualified mental health specialists.
  • A TV show focused on Native American representation.
  • A third-party mediator in a customer-realtor transaction.
  • An organization providing research opportunities for students.

Research Proposal Topics on Education

Education plays a crucial role in our lives. It’s an area where constant research and improvement are incredibly important. Check out these ideas:

  • The importance of early interventions in special education for children with disabilities . Investigating the “why” of it might be an interesting research topic for high school students.
  • The use of innovative technologies in education . The ubiquity of computers and smartphones means that they also used in studies. Finding out new ways in which innovations might assist teachers could be an interesting research paper idea.
  • The effectiveness of online universities in providing education. It could be an exciting research topic idea to compare online institutions to traditional.
  • University education in a narrow specialization: a way to increase professionalism, or to spread ignorance? There exists a trend of providing education in a narrow area or specialty in the contemporary higher education setting. However, traditional universities have also been known to teach their students a wide range of courses. The benefits of an education in a narrow field and the costs of losing the tradition of an all-encompassing education are a worthwhile topic for a Phd. research proposal.
  • Innovative approaches to teaching . The need for the instructor to interact with students is becoming more and more apparent in the contemporary educational setting. Studying the benefits and drawbacks of this approach might be an excellent idea for a research proposal topic list for education majors.
  • The impacts of inclusive education on children without special needs. Inclusive learning is believed to have a positive influence on children with special needs and has become a trend nowadays. However, it’s unclear how such education affects children without special needs, which warrants further investigation of this research topic.

Harassment and bullying have been factors in 75% of shooting incidents.

  • Classroom management techniques for high school . High school teachers often have to deal with disruptive behaviors of their students. Finding out what classroom management techniques work best for this may prove a useful and engaging research topic idea.
  • Problematic children: approaches to managing a child’s temperament . All children have their own personality. It can be difficult for parents to understand how to manage it. Many management approaches are depending on how a child behaves.
  • How parents’ overprotectiveness may cause a child to become anxious? Some children are insecure and worrisome in unfamiliar situations. In this situation, parents should avoid being overprotective. Encouraging a child to explore is the best strategy.
  • Impulsive children: parenting strategies . Parents often struggle with kids whose behavior is hard to predict. There are ways to make it easier. Parents should remain gentle with children. But, at the same time, they should promote their child’s self-discipline.
  • What role does art play in child development ? It’s one of the most relevant and exciting topics for research proposals in education. Everyone supports art classes in early childhood development. However, in many countries, art disappears from the list of subjects in middle and high school. Is it the correct approach? How does art affect children’s development?
  • Child development : aesthetic education as a core learning approach. Another great title of research proposal in education, also worth choosing it as a thesis topic. You can look into the benefits of aesthetic education. It helps children to become creative and see things from new points of view.
  • Testing system: should it be reformed? Everyone agrees that there are too many flaws in the current testing system. Not only can it be unfair; it also puts pressure on children and college students. Look into why and how the testing system is flawed and if there is a need to fix it.
  • Does the testing system impact on children’s self-confidence? Tests and exams cause children to develop anxiety and depression. Moreover, this problem may aggravate. It can lead children to develop low self-confidence and hurt their social skills.
  • The purpose of early intervention . Some children need special or extra care and support throughout their development. But how to understand who needs it, and how will they benefit from it? Why would this approach be the best for them?
  • Education and innovative technologies . E-books and tablets are replacing textbooks. Chalkboards are out of use since smart boards are the new solution. Both children and teachers are adapting to the latest technologies . You might research the most recent trends in this topic.
  • Educational apps for children: advantages and disadvantages. Even toddlers can use smartphones and tablets now. Parents might as well use technologies for educational purposes. However, it may be tricky. Some apps combine the story with learning outcome goals and promote creativity. Others might have too much action and sound. This only distracts children from learning.
  • What is the optimal “ screen time” for children ? When parents want some time to rest from kids, they just turn the TV on. Is it harmful or beneficial for children? Try to find out how much time they should spend with it.
  • General education courses in college : are they necessary? Such courses include algebra, biology, and chemistry. But what if a student wants to focus on studying languages? It’s one of the best questions about higher education.
  • Innovative approaches to contacting problematic children.
  • Aesthetic education as a basis for child development .
  • Advantages and disadvantages of a testing system .
  • What’s your opinion on teachers instructing AI replacements?
  • Real-time online classes or asynchronous learning models: what’s better?
  • Assess learning loss in the top universities in 2024.
  • Ineffective civics classes : where did the system fail?
  • What are the health implications of remote teaching ?
  • Learning to engineer : aims and instruments.
  • Assess the importance of peer feedback in education.

Special Education Research Proposal Topics

There are many questions regarding the best approach in educating kids with special needs. Should they always study with their peers? Or do they need special classes to tackle their individual requirements? Your research proposal can focus on various aspects. The parents’ roles or the use of technology are compelling examples.

  • Does inclusive education promote empathy in children without special needs? It’s one of the best learning strategies for kids with learning disabilities. No one asks what children without special needs think about it. Still, little kids are open-hearted. Most of them are happy to help their peers with difficulties.
  • Does dyslexia affect a child’s social skills? In the company of loving parents, a child with dyslexia will be OK. As children start socializing, they start noticing the problems with reading . It may lead to shaming and excluding them from social groups.
  • Classroom management for inclusive high schools. Disruptive behavior is a common thing in high schools. However, everything is different when the school is inclusive . Teachers face various challenges every day. New practical ideas in this field may be beneficial.
  • Does early intervention impact children with learning disabilities ? Early intervention includes therapies for those who have issues with learning. Your research might consist of comparing and contrasting those methods. Find out which are the best. You may even try to develop a new approach!
  • Should we educate children about their peers who have special needs ? There are training programs for teachers working with kids with learning disabilities . But what about their peers? Would children with special needs feel more support if their classmates were more understanding?
  • Innovative approaches to teaching in special education . More individual interaction between a teacher and each student. In inclusive classes, it’s especially relevant. You would need to look for innovative approaches. Most research proposal questions in education are not as urgent as this one!
  • Does stress influence children with learning disabilities more than others during testing? In this research, focus on the more vulnerable group of students. Special education should address this question with caution.
  • How to identify and prevent reading problems in the early stage. In school, all the learning issues of a child come out. It’s vital to identify the problem immediately to prevent trauma. Look into the root causes of this problem and its possible solutions.
  • Technology integration for children with special needs. This topic is connected with many questions. You would need to address all of them in your research. A sample would look like this: “What are the benefits of technology in special education?”
  • How strict should educators be with children with learning disabilities ? Of course, it depends on each individual. Still, there should be some limits. All special education teachers should know how to balance being strict and permissive. Your research can serve as a guide for aspiring teachers!
  • The role of parents in special education . Healthy development of a child with special needs doesn’t end with teachers. Parents also play an important role in their kids’ education. How exactly can they help their child with learning disabilities?
  • The role of computers in accessible school environment.
  • Learning disparity mitigation and special education certificates .
  • Discuss the pros and cons of compromises in inclusive classrooms .
  • What are the main challenges for FAPE’s universal application?
  • Do we need new regulations in special education ?
  • Review current school models for disabled students .
  • Shortage of qualified educators: what can we do?
  • Special education during a pandemic: lessons learned.
  • What do co-occurring needs imply for teachers and students?

Research Proposal Topics in Early Childhood Education

Young children are extremely impressionable. Because of this, early childhood education has a huge impact on kids’ development. Many factors need careful consideration. Among them are learning techniques and the need of incorporating the child’s social background.

  • Executive functions and early childhood education : working memory. It’s easily one of the most interesting research proposal topics in early childhood education. How do children connect their ideas? How does their mind work? And how can we use this in education?
  • Early childhood : brain development through playing. The brain develops most actively during the first two years of our lives. At that age, the brain is especially vulnerable because it reacts to all environmental changes. It’s essential to support children’s development through play and stress reduction.
  • Early childhood development : child care facilities vs. home. Increasingly more mothers prefer to get back to work right after the birth of their children. Daycare services are developing to meet all the child’s needs. However, can it replace the quality time children spend with their parents?
  • Quality child care facility : an overview. What should high-quality child care be like? Parents often face the challenge of picking the right place for their child while they don’t know what to look for. You can provide research comparing and contrasting the best child care facilities in your area.
  • Culture and early childhood education: immigrant families . Culture shapes the behavior and beliefs of small children. Immigrant families especially should always consider it. Education programs need to be adjusted to the cultural differences .
  • How to divorce and not harm a child’s development. We all understand that there can be different life situations, and sometimes it’s better for people to be separated. However, it gets complicated when they are also parents. A child’s mental and emotional health is at risk during the divorce . What are the ways to protect children from this stress?
  • Paternity and early childhood education . Fathers play an essential role in their children’s social skills. They affect children’s future relationships and emotional health. During your research on this topic, don’t forget to consider the sociocultural context.
  • Early childhood development : gender socialization. It’s a controversial topic. Nowadays, more and more parents want to raise their children in a gender-neutral environment. How can they achieve a balance?
  • Early childhood education and play-based learning. Play-based learning has been approved as one of the best approaches in early childhood development. It allows guidance from a parent while promoting a child’s independence. Play enables children to learn math, reading, and other skills engagingly.
  • School readiness and early childhood education . Going to school can be stressful for both kids and parents. To minimize stress, parents can take an active part in preparing their children for this experience. This research would be aimed to identify the skills children need to gain to be ready for school.
  • What are the benefits of learning the second language for children? In our globalized world, parents aim to give more opportunities to their children by teaching them foreign languages . It has been researched that learning a second language can be beneficial for children’s cognitive behavior.
  • Aboriginal children education: obstacles to language development .
  • Does the readiness rate contribute to injustice?
  • Outline the new forms of play in schools.
  • Discuss the use of relaxing games in class.
  • How do teachers facilitate peer communication?
  • Explore the implications of racial diversity in educators.
  • Remote learning for young children: how much is enough?
  • Assess teacher-child interactions during breaks.
  • What activities contribute to improving reading skills ?

Sociology Research Proposal Topics

Humans are erratic creatures. Yet, we all manage to live together. Are you interested in studying the mechanics of society? Then you should consider a research proposal in sociology .

  • The impact of citizen’s wealth elections . Determine how economic conditions and people’s income influence voting patterns.
  • Correlation between personality, income, and career choice . You can explore how personal skills and family income motivate youth to choose their future career path.
  • Population background and racial discrimination . Explore mechanisms to prevent racial discrimination in societies with a diverse background of people. You can also analyze the impact of Brexit and Trump’s slogan “Make America great again” on the rise of race discrimination .
  • State pension age and its effect on the labor market . Identify how the increase of the state pension age (SPA) influences a person’s and country’s labor supply. What is the contribution of the increase of SPA to the state’s economy?
  • Investing behavior: neuroeconomic approach. In the Ph.D. proposal, examine how cognitive factors influence success in the financial market. Offer your ideas on how to improve the decision-making process in investments.
  • Poverty among ethnic minorities. Since the financial crisis in 2008, in-work poverty became a significant issue, especially among ethnic minorities . Analyze this issue and research how it impacts occupational mobility.
  • Fiscal policy and its correlation to asset pricing . Generate risk aversion ideas and asset pricing concepts. Provide recommendations for optimal fiscal policy and its improvements.
  • Racial identity and conflicts: interrelations. Conflicts are unavoidable in our daily life. In your Ph.D. research proposal, you can analyze how a person’s conflict behavior depends on their racial identity .
  • Social responsibility : developing countries. Research what safety and health actions should take companies in the construction industry of developing countries.
  • Describe the national specifics of poverty feminization.
  • Is there a link between parental practices and children’s social attitudes?
  • How did the meaning of happiness evolve through generations ?
  • Segregation in modern cities.
  • Discuss the early stages of language acquisition .
  • Is the American dream attainable for minority groups?
  • Social expectations and dating preferences: how to match pairs.
  • Does family structure impact one’s occupation?
  • Social networks and deviant tendencies: what’s the correlation?
  • What factors are driving people to military enlistment?

Other Research Proposal Topics

History research proposal example topics.

Maybe you enjoy tracing the footsteps of past societies. Or perhaps you like to study the battles of the 20 th century. Whatever your preference is, researching any part of history will certainly yield fascinating results.

  • The memory of World War II in the United States. American history books often depict the United States as a country that played a key role in defeating Nazi Germany and its allies. But was it true? And if not, what purpose did this image serve in the post-war years, and what is its function today?
  • Witch Hunt in Europe during the Middle Ages and Renaissance. The Holy Inquisition is notorious for its hunt and torturous murder of countless women for their alleged practice of witchcraft . The history of this hunt, as well as the doctrine of the Inquisition, might be an interesting research topic.
  • Vladimir Lenin and Joseph Stalin: a comparison of policies. The October Revolution played a significant role in history, resulting in the birth of the Soviet Union. The country was to become a communist utopia. Instead, the revolution proved violent. When Lenin died, and Stalin came to power , the country turned into a bloody dictatorship. A possible history research proposal, for example, would be the investigation of the differences between the policies of Lenin, who did try to build socialism, and Stalin, who organized a reign of terror.
  • The French Revolution and its impact on the history of 19th century Europe . The French Revolution is known to be one of the most influential events in history, even though it ended in a dictatorship. The revolution’s impact on European history might serve as a worthwhile topic for research writing.
  • European colonization of the Americas and the fate of Native Americans. Although the reputation of Christopher Columbus and other explorers of the New World is mostly positive, the reality was far more serious. The colonizers used ruthless and violent methods to deal with Native Americans , massacring them to gain land and enslaving them into labor. The history of cruelty might nonetheless prove an interesting topic for a history project proposal.
  • The history of racism in the United States . Whether one likes it or not, racism played an important role in the history of the U.S. The country has not yet recovered from its consequences. The history of American racist ideas might be a good topic for research that may possibly help battle racial discrimination.
  • History and evolution of Buddhism in the world.
  • The fate of the Jewish people during World War II .
  • Trace the development of the post-Macedonian empires.
  • How did Princess Diana influence the Royal Family’s image ?
  • Write about Magna Carta and its legacy.
  • Discuss short-lived Chinese dynasties and their demise.
  • Joan of Arc’s image throughout the ages .
  • Explore the British Empire’s conflicts with its colonies.
  • What was Caesar’s role in spreading Latin in Europe?
  • The ideological background for 20 th -century civil wars .

Research Proposal Topics in English and World Literature

If you’re passionate about reading , this section is for you. From Dostoyevsky to Austen, this list contains only the most engaging prompts in literature.

  • The character of Sonya Marmeladova in Fyodor Dostoyevsky’s Crime and Punishment . Sonya Marmeladova is one of the most appealing and sympathetic characters in world literature. A teenage girl, she is the embodiment of kindness and allegiance, which is not changed by the fact that she has to work as a prostitute to support her family. Analyzing her character can be an excellent research project topic.
  • Tragic love in Shakespeare’s Romeo and Juliet . The tragic story of Romeo and Juliet’s love is perhaps one of the most well-known stories in the world. It may prove a good writing topic for any course in English literature.
  • The real-life plausibility of the role of Dorian’s portrait in Wilde’s The Picture of Dorian Gray . The picture of Dorian played the role of a “moral mirror” for the protagonist of the story. But would a real-world person such as Dorian pay so much attention to such a portrait, if they had it? This is a good research question that can be investigated further.
  • The character of Eliza Doolittle in G. B. Shaw’s Pygmalion . In Shaw’s play, a simple flower girl turned into a refined woman after Professor Henry Higgins taught her. Her unique transformation may be studied further if you choose this sample idea as your research proposal topic.
  • Melville’s Moby-Dick : a story of a captain’s folly. One of the greatest novels in the history of American literature is devoted to Captain Ahab , planning his revenge on a white whale named Moby Dick. Would such anthropomorphization of a whale make sense in real-life, though? Selecting this as a research paper topic may help you find more about this question.
  • Jane Eyre : the story of Cinderella by C. Brontë . Does the complicated and multifaceted nature of Jane Eyre make it a Cinderella story? Further study of C. Brontë’s masterpiece may be one of the best proposal ideas for your research.
  • Analysis of Poe’s writing style in The Raven .
  • Lost hope in Hemingway’s A Farewell to Arms .
  • Racial discrimination in Uncle Tom’s Cabin .
  • Explore white normativity in Toni Morrison’s Tar Baby .
  • What is the proposed image of Prometheus in Frankenstein ?
  • Freudian concepts of sexuality in The Monk .
  • Gender expectations and the Bronte sisters’ works.
  • Study the anatomical imagery in The Merchant of Venice .
  • Domestic animals in T.S. Eliot’s poetry.
  • Vanity Fair : are its main characters realistic or symbolic?

Chemistry Research Proposal Topic Ideas

Do you enjoy analyzing what our world is made of? With a research proposal in chemistry , you can do precisely that. Whether you’re into inorganic or biochemistry, this section has what you need.

  • The impact of the temperature on chemical reaction speed. Generally speaking, higher temperature means that chemical reactions occur faster. Investigating in greater detail why this happens may be an interesting research topic for high school students.
  • The use of organometallic compounds in the industry. Organometallic compounds play a vital role in modern chemistry and widely used in numerous spheres of production. Studying their profits might prove an interesting research proposal idea.
  • The use of organic solvents in the contemporary world. Organic solvents are essential today, being widely used for a variety of purposes. Studying them might be a great research idea for a proposal.
  • The difference between covalent and ionic bonds. Covalent and ionic bonds are two of the most important types of chemical bonds between atoms. Further elucidating the similarities and differences between them is a worthwhile research proposal idea for high school students.
  • The mechanisms of reaction catalysis and inhibition. Chemical catalysts and inhibitors are widely used in the contemporary world to quicken or slow down the speed of chemical reactions. The mechanism by which catalysts and inhibitors work could prove a worthwhile paper topic.
  • Chemically related toxicants: their impact on human health. Chemical toxicants may be present as contaminants released by factories. Another way toxicants can exist is pollution and the results of environmental effects. In your chemistry research proposal, examine how to prevent potential toxic influence on human lives.
  • Allergy and chemistry: interrelations. If you’re looking for high school research proposal titles, analyze this topic. Every year more and more people suffer from allergies. Investigate what role chemistry and toxicants play in increased disease rates.
  • Respiratory toxicity: Chlorine . Chlorine is a toxicant that is exposed from plastic, paper, and chlorinated chemicals. Research the impact of Chlorine on health. How can organic home cleaning products usage lower risks of allergic rhinitis?
  • Anthropogenic chemicals in the contemporary world. We face anthropogenic chemicals everywhere in our daily life. Industrial, consumer, and agricultural activities cause chemicals emissions. Investigating this issue can help you build an outstanding title list for further research.
  • Toxicity profiling and its importance. Toxicity profiling can become a great research area for college and university students. Find out more about sample toxicity profiling and its purposes.
  • Chemistry of LSD.
  • Chemistry of synaptic transmitters.
  • Alchemy in relation to physics.
  • Study the potential usage of hybrid materials.
  • Discuss ways to develop novel catalysts through organics.
  • Atom movement and modeling of artificial molecules .
  • Heterogeneous environment: impact on subatomic particle transfer.
  • What are the developments in correcting cell function abnormalities?
  • Review safe alternatives for contamination procedures.
  • Explore the role of metal oxide catalysts in energy renewal.

Psychology Research Proposal Example Topics

In many ways, human mind remains a mystery. That’s probably one of the main reasons why psychology is such a fascinating subject. Do you want to dive into an uncharted territory or stay on the beaten track? You decide!

  • Importance of being knowledgeable about cognitive psychology . Exploring people’s thought processes can be among the most exciting cognitive psychology research proposal ideas.
  • The role of family in the socialization of an individual . Family plays a critical role in a person’s life, surrounding them from their childhood, providing them with food and shelter, and educating them. However, it’s important to know how a family socializes a child growing up.
  • The potential consequences of an untreated post-traumatic stress disorder . PTSD is a condition that may develop in an individual after a highly traumatic event. It needs treatment , or it may have a profoundly adverse influence on the life of that individual. It’s pivotal to realize how exactly PTSD may impact a person’s life, which makes this a good research topic for a paper.
  • The phenomenon of bullying in high schools from a psychological point of view . It’s unfortunate that in many contemporary high schools, bullying still poses a significant problem . It may have a serious adverse effect on the victims of bullying, so it’s pivotal to understand the reasons for bullying and the mechanisms that the victims may use to defend themselves.
  • Sociopathy (ASPD) and psychopathy : similarities and differences. The terms “ sociopathy ” and “psychopathy” may often be confused by non-professionals. However, important differences between the conditions exist, and it’s paramount to understand them well.
  • The psychological causes of employee resistance to change . Employees in various companies often tend to resist organizational change. Nevertheless, such resistance may sometimes have an adverse influence on organizational performance.
  • Empathy from an evolutionary point of view. It’s likely that empathy—the ability to comprehend what another person feels—is a trait that emerged in humans as a part of an evolutionary process. Examining the matter further from can be an excellent evolutionary psychology research proposal.
  • Jean Piaget’s contribution to psychology
  • Role of methodology in developmental research
  • Overcompensation of gender roles in single-mother households.
  • Little Albert experiment : where did it go wrong?
  • Freud and feminism : do they go together?
  • Is aromanticism a choice or not?
  • Discuss the trial-and-error method in choosing a therapy.
  • Explore the psychology behind Mandela’s effect.
  • Aging without children: what are the potential substitutes?
  • Pinker’s Better Angels thesis: unchanged violence perception.

Research Proposal Topics in Philosophy

What is good and evil? Philosophers have been asking questions like this for centuries. You can join their pondering with a research proposal topic from the list below.

  • Theodicy in the works of medieval philosophers. Theodicy, or the explanation of why God permits the existence of evil , was always a serious problem for religious philosophy. Medieval philosophers made numerous attempts to create a plausible theodicy. Whether they were successful or not can be demonstrated if the problem is selected as a research topic for your study.
  • Refutation of proofs of God’s existence in Kant’s Critique of Pure Reason . Medieval philosophers tried hard to prove that God exists , but their “proofs” were all similar, wrote Kant. The great German philosopher argued that there are only a few main types of such proofs, and all of them do not work. Choose this as a research topic for your paper and find out why.
  • Aristotelian Physics : verbalization of the “intuitively obvious.” Physics is a collection of works by Aristotle that deals with describing the physical world. Having no access to the experimental methods of science, Greek philosophers used reasoning, intuition, and speculation to build their theories. Aristotelian Physics is similar: it describes the physical world precisely as it intuitively appears to human senses.
  • The concept of political power in John Searle’s works. John Searle is a contemporary American philosopher-analyst whose works cover a broad range of topics, from a philosophy of language and mind to political philosophy . Researching his ideas about political power can prove quite fruitful.
  • The role of Aristotle’s works in the medieval Christian philosophy . Aristotle played a pivotal role in the development of medieval philosophy in Europe. Many philosophers of the Middle Ages based their philosophical theories and systems on what Aristotle had written. Studying Aristotelian influences on medieval philosophers is a great research topic.
  • Thomas More’s Utopia and Tommaso Campanella’s The City of the Sun : a comparison of two utopias. Utopia and The City of the Sun are some of the most famous utopian writings in the history of philosophy; in fact, the very genre was named after More’s work . Comparing the two works can prove an interesting endeavor.
  • Roger Bacon as the father of the experimental method in science. Roger Bacon is widely regarded as the person who introduced experimental method of inquiry into science. Investigate his works, as well as the context in which he worked. You will understand how Roger Bacon developed this idea if the proposed issue is chosen as a research topic for your study.
  • What is the meaning of life?
  • Ideas of philosophy and religion in Mary Shelley’s Frankenstein .
  • How to deny the antecedent to enhance the argument.
  • Define the meaning of a “norm” in its modern sense.
  • Transhumanism: is digital immortality possible?
  • Study the notions of free will and regret.
  • Truthmaking: why are information gaps necessary?
  • What do philosophical zombies mean for anti-materialism?
  • Hume and miracles: a pro-religious justification.
  • Is noncombatant immunity a beacon for warfare ethics?

Research Proposal Topics in Development Studies

The evolution of states and nations is at the core of developmental studies. You can observe this process from various perspectives. These include political, social, or cultural points of view.

  • Education and success : interrelations. Explore the relations between success and education. Analyze the correlation between education, quality of life, and high living standards.
  • Human rights : the impact of non-government organizations and social movements. Investigate how various social movements and NGOs impact and promote human rights in different countries.
  • Conflicts and their impact on livelihood. The countries with conflicts are at risk of wars eruption, which will cause deaths and poor living conditions. Researching how conflicts must be addressed to avoid the problems mentioned above might be interesting if you’re searching for good project topics in development studies.
  • Waste management programs : how they influence society. Nowadays, there are plenty of waste management projects and programs. Research this issue and analyze its impact on society, environment, and economics. You can examine the Swedish experience and suggest your waste management program.
  • Women empowerment : how it contributes to women’s independence. Women empowerment programs significantly impact their autonomy and self-development. However, in some regions, women still have little or no access to education. Research how vocational education impacts empowering women in different societies.
  • Social institutions and economic development: interrelations. Social institutions play a significant role in ensuring the well-being of citizens. In your study, you can explore how various social institutions contribute to the economic development of the country.
  • The role of social movements in promoting equality . Minorities often face inequality and injustice, especially in countries where people have a diverse ethnic, religious, and economic background. In your research paper, highlight how various social movements ensure equality in a particular country.
  • Globalization and the country’s development . We live in a world where countries can’t survive without multilateral relations. Analyze how international relations influence the economic growth of a country.
  • Women leaders and their role in the country’s development. Many years women were not allowed to hold leadership positions. Even now female leaders often face criticism. In your research proposal, evaluate the perception of women leaders and their role in country’s development.
  • How does globalization affect public health?
  • Is microfinance in low-income communities a salvation?
  • What does aging imply for one’s income level?
  • Developing countries : what is in demand?
  • Study capital accumulation in Taiwanese households.
  • Review insurance risks in Sub-Saharan Africa.
  • Explore the saving habits of women in India.
  • What did the current generation inherit from the Great Depression era ?
  • What are the reasons behind excessive urban bias in Latin America ?
  • Is pollution in developing countries inevitable?
  • Caribbean states: external influences and countermeasure policies.

Medical Research Proposal Sample Topics

Thorough medical research is vital for human survival and wellbeing. The human body harbors many mysteries that need exploring. If you want to contribute to solving the puzzle, check out this section.

  • Addictions among young people : treatment and prevention. Provide ideas for the treatment of young people and ways to help them live a drug-free life. Suggest concepts to prevent addictions to video games , alcohol, drugs, etc.
  • Healthcare equality for minorities . Various minority groups may face inequality in healthcare. Analyze why the disparities occur for a certain minority group. Provide your suggestions on how to decrease the rates of under-insured minority representatives across the country.
  • Healthcare in rural areas . People in backcountry often have limited or no access to adequate treatment. You can investigate and provide suggestions on how to improve quality of healthcare in these areas.
  • Movement disorders: treatment. Neurologic conditions like Parkinson’s or Alzheimer’s are destructive for both the patient and their family. Assess ways to treat these conditions and help patients.
  • Childhood obesity : prevention. According to the OECD report , one in six children suffers from obesity. Examine recent studies and suggest new concepts for obesity treatment and prevention .
  • Pediatric transplants: patient survival. In your proposal, you can examine new drugs aimed to minimize the side effects of the treatment regimens or analyze challenges in the treatment of transplanted patients.
  • Health education in high school . Numerous surveys show that more than 50% of parents are dissatisfied with the quality of health education their children receive at school. Suggest ideas to improve the quality of educational programs. What issues should they cover?
  • Stress and depression among the youth . Stress-related disorders are common among students. Recent studies show that almost 75% of children up to 18 years with anxiety also suffer from depression. You can investigate ways to prevent depression and anxiety disorders.
  • Mental health education . Examine the importance of proper mental health education in school, along with traditional health topics like abortions or drug abuse.
  • What are the safer routes of estrogen intake for risk groups?
  • Discuss disease prevention for pregnant women.
  • Review the pros and cons of revascularization in older patients.
  • Negligence of donor organs: who else can be potential patients ?
  • The dark side of sports: diseases in athletes .
  • Assess the accuracy of noninvasive screening .
  • Delayed surgeries during the COVID-19 pandemic : a difficult choice.
  • Shift distribution in nursing : what are the adverse health outcomes?
  • Sub-fertility in men and women: similarities and differences.

Biology Research Proposal Sample Topics

Biology is not just about watching birds or inspecting plants. The science of life has much to offer. If you choose to write a paper on this subject, why not study microbiology? Or maybe epidemiology? There is much left to understand about the organisms inhabiting this planet.

  • Stem cell research: cloning . Examine the ethics of cloning and its effect on social development. Research what implications cloning may have on society.
  • Honey bees’ disappearance . Research causes of mass disappearance of bees. What impact can it have on the agricultural industry? Provide suggestions on how to prevent its negative consequences.
  • Cancer, stress, and treatment . Assess studies related to cancer and its causes. What role does stress play in cancer treatment? How can the atmosphere in hospitals help patients get better?
  • Heart health and stimulants: interrelations. Examine the correlation between stimulants and risks of heart diseases .
  • Diets and healthy food . Explore the most popular diets . How do they affect a person’s health? Are there any benefits of eating only certain vegetables and fruits?
  • Pregnancy and hormones . Investigate how maternal hormones in the first trimester impact the risk of breast cancer . It can be a great topic for your Ph.D. dissertation since there is a lack of research on this issue. Most research works are related to the later gestation period.
  • Human impact on marine life . Analyze how the Fukushima disaster influenced marine life and its effect on species population. What are the ways to protect rare or endangered species from radiation?
  • Drug medicine in pediatrics. Discuss the ethics of drug prescription on children. Explore ways to improve pediatric drug trials and development.
  • Indoor life and diseases : correlations. Modern life involves mostly indoor lifestyle. Analyze how it affects people’s ability to contract diseases. Is there a connection between the H1N1 flu epidemic and indoor life?
  • Genetic engineering: what is possible in 2024 ?
  • Discuss virus mutations and available means to prevent them.
  • Explore priors in relation to epidemics .
  • What biological factors influence a country’s economic stability?
  • Recovery of endangered species: what obstacles persist ?
  • Discuss the possible health effects of living on another planet .
  • Study botanical structures in advanced artificial designs.
  • What are the adverse effects of bioremediation in suburban areas?
  • Rudimentary organs: which can be the next one?

Environmental Research Proposal Topics

Environmental disasters are happening at an unprecedented rate. Finding ways to combat them is an urgent mission. That’s why many countries made environmental issues a top priority on their political agendas.

  • World’s coral reefs: how to prevent destruction . Provide ideas for the environmental management of the countries that will help to decrease the reefs’ destruction .
  • Climate change: a scientific approach. Share your ideas on why governments criticize the Climate Change Agreement. Examine the Paris Climate Agreement and point out its weaknesses.
  • LED lights and their role in environmental protection. LED lights become more and more popular. You can find them everywhere: in TVs, computers, and even cars. Point out why LED light bulbs are better than the traditional one and how they impact the environment.
  • Acid rains and endangered species . Pollution is a significant issue, and one of the popular environmental proposal topics. Analyze the impact of acid rain on marine life and wildlife.
  • Clothing industry and their impact on water contamination. Production of one T-shirt requires over 2,700 liters of water . Provide suggestions on how fashion trendsetters can impact the production of clothing. Suggest how upcycling programs can reduce water pollution.
  • Alternative energy and transportation. Investigate whether alternative fuel vehicles can replace traditional ones. Assess the strengths and weaknesses of alternative energy.
  • Fukushima disaster , Arkhangelsk explosion, and Chernobyl. Examine these three disasters: what role did a human factor play? Provide your ideas on how to prevent similar tragedies.
  • Radon: how to protect families from its impact? Radon is a radioactive gas that can enter peoples’ homes through cracks in the home’s foundation. Investigate its effects on health and suggest concepts aimed to protect families from radon.
  • Rainforests and their ecosystem. It’s a widely known fact that Amazon rainforests play a significant role in life on our planet. Assess the ecosystem of the rainforest and suggest methods aimed at rainforests restoration.
  • How does invasive grass impact plants in arid lands?
  • How do we regulate wildfire’s naturally beneficial functions?
  • Review riparian forests’ role in carbon regulation .
  • Explore the human factor in phenology-related disruptions.
  • Describe successful watershed initiatives and their features.
  • How can we replicate temperature tolerance in fish?
  • Assess the environmental value of rangelands compared to other areas.
  • Thriving ecosystems : what prevents their degradation?
  • Modern species extinction : what happens when humans are uninvolved?
  • Review existing instruments in predicting climate variability.

Research Proposal Topics in International Relations

Thanks to globalization, humanity is more interconnected than ever. How do various states, NGOs, and other global actors interact with each other? That’s the critical question of international relations. This subject contains aspects of economics, politics, and law.

  • Female political leaders and their interaction specifics. Traditions inspire many political factors. Recently, women started bringing something new to it. For example, they eased the tension, especially in formal interactions.
  • Representing a nation’s interest: who is the target audience? A country is at the most united while interacting with other nations. It has to present a consistent position. However, it doesn’t always reflect what the majority wants.
  • The socio-economic system’s impact on foreign relations. Currently, there is a clash between two opposite views on production. Their differences might pose problems to cooperation.
  • Wealth discrepancies: developing countries adopting free market approach. Many countries in the world currently require financial help. Providing it may lead to dependency on more prosperous partners. How can they adapt to capitalism?
  • Free-trade organizations and their underlining political potential. Some people claim that countries in unions benefit only economically. However, they also build strong relations in other spheres. Besides, their membership may influence the union’s decision-making.
  • State sovereignty : the extent of one’s independence. The countries involved in global cooperation are considered sovereign. You can debate whether we can say it about the countries dependent on others.
  • The United Nation’s recent successes and failures. The organization is an influential actor on a global scale. It’s responsible for mitigating conflicts and disasters. However, not all of its initiatives are fruitful, such as Sudan.
  • A personality in foreign policies : possible negative outcomes. Branches of the government cooperate on the unified state agenda. However, political leaders may eclipse this effort. For instance, their position can be unrelated to the country’s actual needs.
  • Nationalism among global problems: advantages and risks . Currently, many issues require international cooperation . Still, some solutions may be harmful to particular countries.
  • Debate takeover’s relevance to modern global discourse. Throughout history, countries were driven by their desire to conquer. See if this approach has transformed or outlived its purpose.
  • Analyze barriers to nuclear disarming in the US.
  • How do global companies affect native populations?
  • What’s the impact of the liberal approach on long-lasting conflicts?
  • Analyze favoritism in global relations.
  • Discuss equality issues in smaller countries.
  • Fake news in diplomacy and potential issues.
  • Write about human rights promotion in autocracies.
  • How does xenophobia influence diplomatic relations?
  • Economic sanctions : how do they punish the population?
  • Pick a local issue and discuss international responses to it.

Topics for a Research Proposal: Economics

It’s nice to have goods and valuables. But it’s also relevant to know how to properly handle them. Economics looks into how people produce, consume, and otherwise interact with resources.

  • Subtle ways of violating workers’ rights . A government may present itself as a supporter of the working class . Study how actions such as prioritizing corporate interests reveal their real goals.
  • Minimum wage equivalents in the freelance setting. A commission-based job has many advantages. However, the drawbacks are also numerous. Review them in your proposal.
  • Income growth: which groups might be missing? The overall tendency for people is to earn more. Yet, it’s not always the case for minorities . See what the reasons behind it are.
  • Newer industries fearing the power of unions. The benefits of labor unions are well-known. It includes better working environments and payment. But you may argue that corporations consider unions a nuisance.
  • Homelessness : are we not addressing the problem’s root? Some communities have spent their budgets on making common spots for homeless people inaccessible. Yet, the underlying causes of this condition remain unresolved.
  • Green proposals and initiatives : what are the reasons for rejection? Politicians have been offering plans to alleviate ecological damages. Yet, they are criticized by the representatives of the affected economic sectors.
  • Federal aid: issues with transparency and legislature. Local and state governments manage their finances independently. Still, they remain under restrictions. It forces them to rely on higher-level support during difficult times.
  • The fiduciary rule: who wants it revised? This rule aims to protect the customers’ interests in choosing investment plans. Discuss why some stakeholders view the initiative as an obstacle.
  • Region-based wage increases : a potential temporary solution. The solution’s ultimate goal is to influence the federal wage. That’s why its proponents find regional proposals distracting. You can argue that they could work as a transitional mechanism.
  • The US and migrant labor global standards. The issue with immigrants persists. Amid the crisis, select states strive to improve the situation. Does the federal level ignore international regulations?
  • Wage suppression: what factors lead to it?
  • Recent trade agreements ‘ implications for industry workers.
  • How did COVID-19 affect farmworkers?
  • Who are the potential benefactors for infrastructure investments?
  • How do massive job losses impact state economies?
  • Decreased economic growth : what could accelerate it?
  • Why are pensions the central drawing aspect of a teacher’s profession ?
  • New taxation suggestions: will the rich suffer?
  • What should the fiscal policy target ?
  • Tipping regulation policies and related issues.

Criminal Justice Research Proposal Topics

Criminal justice deals with the identification, judgment, and punishment of criminals. It encompasses three spheres: law enforcement, the courts, and corrections.

  • Crime and emergencies . Is it true that a lot of crimes are committed during public emergencies? If so, what can be done to prevent them?
  • The relationship between the police and people of different ethnicities. Can diverse police departments and body cameras prevent police violence? In what ways does the perception of police officers affect public safety?
  • The efficiency of drug courts . What is the long-term effect of drug courts participation? Do they help or hurt people? What improvements can be made?
  • The impact of parents’ incarceration on children. Children whose parents are imprisoned are indeed more likely to develop psychological problems. How can that be prevented? Who should take care of the children?
  • How does gender influence criminal punishment ? Men are more likely to get the death penalty. Why? Are women mistreated in court?
  • Can gun control reduce crimes ?
  • How can drug trafficking be prevented?
  • Can the death penalty ever be a fair punishment ?
  • Will the legalization of prostitution cause more crimes or reduce them?

Qualitative Research Proposal Sample Topics

Are you more of a hands-on student? Does conducting interviews and fieldwork sound exciting to you? Then writing a proposal for qualitative research is the right thing for you.

  • Beauty standards : women’s perception of themselves and others. The definition of beauty exists in society as an unspoken rule. Not everyone is fortunate to fit it. What does it entail?
  • Feminism as an all-encompassing movement: opposing perspectives. Feminism has evolved from being about women to covering all gender rights. However, anti-feminist and notions continue to exist. See why some people insist on creating separate campaigns.
  • The silent majority in non-democratic countries. Many such countries have a high population that could overthrow the regime. However, they seem content with the situation. Find a logical explanation for this phenomenon.
  • Likes and reposts: how do they affect people? Social media are not just spots for sharing and discussing topics. They’re also about fame . Certain users make it their mission to achieve it.
  • The allure of foreign media. Anime and Korean pop music have found success in the US. Discuss what makes them appealing to the audience.
  • Successful women : what are their resilience factors? Some industries discriminate against their older female workers. However, opposite examples are also common. Demonstrate how a woman can stay on top at any age.
  • The adult industry: how should we regulate it? People involved in the sex industry are often subject to abuse. The government makes attempts to prevent it. Would it be reasonable to ban the sector completely?
  • Counter urbanization : why do people leave cities with opportunities? A new trend is moving into the countryside away from noise and pollution. Discuss what makes former city-dwellers make such a choice.
  • Modern readers and their habits. People reading less is a topical issue. Analyze how people’s interactions with books have evolved.
  • How hesitant decision-making affects abusive households . When abuse happens in a family, the sufferers often will trust experts to resolve the problem. But sometimes, the process can become complicated.
  • What can people do to save the marine life ?
  • Study race-based differences in accounts of police forces .
  • How do you convince a child with disabilities not to give up?
  • Research what happens when children’s favorite teacher retires.
  • Review the methods of late-life language learning .
  • What are the main obstacles when parting with one’s first job ?
  • How are people with a Ph.D. degree perceived by society?
  • Overweight people : what helps them the most?
  • Subcultures of the past: are they coming back?
  • Dealing with previously undiscovered diseases in children.

Quantitative Research Proposal Topics to Write About

If math doesn’t scare you, quantitative research might be what you’re looking for. It’s suitable for everything: from agriculture to microeconomics. Quantifying data collection and analysis is at the heart of this research method.

  • Women’s contribution to the US economy . Since gaining equal rights, women started to work and buy goods actively. Assess the importance of their presence in the main economic sectors.
  • The limited coverage of alternative energy sources . The world has known safer power generation means for years. Still, their usage remains limited. Discuss whether expansion is possible.
  • Public security in democracies and modern autocracies. Security is one of our primary values. Sometimes people are willing to sacrifice their freedoms for it. But does it mean that less democratic countries are more secure?
  • Cybercrimes: their rise and potential damage scope . Digitalization comes at a price. We can see it with criminal activity on the Internet. Discuss the forms of such activities.
  • Online information sources vs. traditional media . Today, people have more news outlets than ever. Children start using social media from an early age. Yet, TV and newspapers might still have a large audience. What are their advantages?
  • Violence is on the decline: myth or reality? The current time is relatively peaceful compared to earlier periods. Yet, violent incidents still happen. You can debate the trend’s universal nature in your paper.
  • Natural disasters : does human activity affect their frequency? Earthquakes , landslides, and hurricanes have always posed a danger to people. Recently, they became more frequent than before. Is humanity involved in causing them?
  • Smartphones as a catalyst for local decision-making. Today almost everyone owns a multi-functional mobile device. In what case can their use be an administrative issue?
  • Social justice movements and feasible workplace outcomes. The recent years have seen several positive upheavals concerning women and minority groups. Evaluate their impact on employee discrimination around the world.
  • Space exploration and environment: misguided priorities? Some believe that saving the Earth is hopeless. Thus, colonizing other planets is the solution. Could the money spent on those technologies have solved global issues?
  • Discuss the millennials’ inclination towards volunteering .
  • What’s the impact of streaming on the music industry ?
  • Study cryptocurrencies and related tax evasion issues.
  • Review recent trajectories in US media censorship .
  • How successful are crowdfunding websites?
  • Is it reasonable to choose homeschooling to avoid school shootings?
  • LGBTQ’s mainstream media portrayal : a quantitative analysis.
  • How do oil spills damage marine life?
  • Does autocorrect function affect literacy levels in students?
  • Assess satisfaction with medical services against their price.

Easy Research Proposal Topics for Students

A research doesn’t have to be about rocket science. Easy topics can be just as effective. Check out our collection of simple research proposal topics:

  • Height reduction in children and older adults. Many people think that senior citizens are shorter than other age groups. Are all demographics affected by vertical changes?
  • The Earth spins, but no one feels it. Some people still believe that the planet is flat. They argue that it’s so because we do not feel any movement. In fact, the sphere has certain features that prevent it. What are they?
  • What is the mechanism of vaccination ? Some fear being vaccinated and prefer contracting viruses to develop immunity. It comes from not entirely understanding how vaccines work. How do they offer safer protection?
  • Evolution of wings and humanity’s dreams of flying. People have always dreamed of conquering the sky. Evolution deprived them of such a skill. The dinosaur’s direct descendants were rewarded instead: common birds.
  • Color perception in animals: humans vs. pets. Humans can see the world in all its glory. Yet, other creatures are not necessarily capable of that. Even cats’ and dogs’ color perception is limited.
  • Time travel: is it only possible in fiction ? Many movies and TV shows use the concept of time traveling. Perhaps the future will make it possible, but under what conditions?
  • How did the Solar System’s structure change over time? At some point, the Earth had eight accompanying planets. Later, the classification was overhauled. The system expanded, but it cost Pluto its planet status. What other changes occurred throughout history?
  • The extent of regeneration : cells and organs. Humans are surprisingly capable of recovering from wounds. Does it also extend to whole organs?
  • Current issues with space exploration and colonization. Decades ago, humanity managed to put people on the Moon. Since then, other space advancements have been made. Why weren’t they on the same scale?
  • The origins of the modern-day Western calendar. Christian nations live according to the numerical system allegedly starting from Christ’s birth. It also includes seven days based on his life, although it predates him by long.
  • Salt in tears and blood: is it the same?
  • Assess noise sensitivity during sleep and intensive work.
  • What determines the uniqueness of fingerprints?
  • Alternative energy generators and how they work.
  • What determines if a smell is unpleasant?
  • How do optical illusions work ?
  • Why do people’s preferences and hobbies change with age?
  • What’s the purpose of bird songs?
  • Dangerous wildfires : how much is humanity at fault?
  • Animal extinction : potential impacts on other species.

If you still want to find some more topics, you are welcome to check science research proposal topics on our blog to make your academic writing life much easier.

📝   How to Write a Project Proposal

Before you start working on the proposal itself, it’s pivotal to understand the standard proposal writing format.

Every academic paper has defined rules to follow, so let’s take a look at the research proposal structure.

Components of Research Proposal

Typically, a research proposal consists of a title, abstract, introduction, research methodology, research results, discussion, ethical considerations, and references.

At the beginning stage, you should choose an interesting proposal title to investigate. It may sound unbelievable, but a carefully chosen title can do half the job in persuading your audience.

Essay title tips list.

In this article, you’ll find research proposal topics in many different areas. It’s always easier to choose one if you have a list of proposal topics to browse. Once you’ve chosen your topic, make your research proposal title catchy and relevant.

Next, every research proposal needs an abstract. This part of your paper has a limited word count, typically between 100 and 300 words. If you want to convince your research committee in just a few lines, you should take this stage very seriously.

What to include in an abstract list.

The abstract must summarize your research proposal, so it’s better to write it after the rest of your paper is done.

Introduction

This is a standard part of every paper, but different documents include various elements in their introductory texts.

The essay introduction must answer 3 essential question for the reader.

A research proposal introduction should contain the following three parts:

Research Methodology

When writing a research proposal, you need to describe the methods you’ve used. It will make your work more credible and allow the readers to evaluate it properly.

Choose your research methodology.

Your methodology helps you carry out your research. It serves as a basis for any academic paper, and it’s closely connected with your research question.

Research Results

You may be wondering how you can write the research proposal results when you haven’t actually conducted the research yet.

Well, don’t worry—you’re not expected to draw final conclusions at this stage. Instead, just try to analyze what research proposal results you’ll get after your project is done and how those results will impact your field of study or the world at large.

Two ways of presenting and organizing the research results.

This is an important part of your paper because it explains to the research committee whether or not your results will be worth the effort. Try to persuade the audience that you can get important results, but never promise too much.

Research Discussion

It’s okay to face some problems with your research, whether it’s trouble getting an interview from a foreign professor or having the funds to complete an expensive experiment.

Just don’t try to hide from the research committee the things you can’t do for your project. Instead, discuss them with your committee so they can have the whole picture and give you helpful advice on your research. Who knows—maybe one of them can introduce you to this foreign professor!

Ethical Considerations

If your research is conducted on people or animals, you should mention how you’re going to collect your data. Make sure your research proposal methodology doesn’t conflict with ethical guidelines.

References and Appendices

No research paper can be written without reading and studying dozens of sources. You site them all in the References section . If you have any questionnaires for your research proposal or any other documents related to your investigation, include them all in the appendices .

Examples of items in appendices.

Outline of a Research Proposal: Step by Step

STEP #1. Write the abstract.

How should you write your research proposal abstract? Explain the primary problem you want to explore and tell why it’s important:

The next step is writing a research methodology section.

STEP #2. Introduce your methodological approach.

To choose a methodological approach, you need to analyze your research question. Do it from the following points of view:

STEP #3. Introduce your data collection methods.

Depending on how you answered the previous questions, choose which types of data you will need for your research:

  • Primary data that you collect yourself.
  • Secondary data , already available and presented by someone else.

Here are the main methods of primary data collection:

  • Surveys are perfect for assignments where you need to gather information from a group of people. It can be done in the form of a questionnaire or as an interview.
  • Observation is used when you need to see how something occurs in natural conditions.
  • An experiment is a set of procedures conducted in order to test a theory.

Secondary data is usually obtained from books and articles. The main method here is the literature review , where you analyze and evaluate information from the source.

STEP #4. Describe your methods of analysis.

The methods of analysis can be qualitative or quantitative.

Multiple linear regression.

  • T-tests estimate the difference between the means of two groups (e.g., populations of two cities)
  • Simple linear regression analysis estimates the relationship between two variables (e.g., amount of rainfall and crop growth)
  • Multiple regression analysis estimates the relationships between one dependent and several independent variables (e.g., pneumonia in people of different ages)
  • Content analysis (e.g., the use of certain words in texts)
  • Thematic analysis (e.g., to identify common topics in texts)
  • Discourse analysis (e.g., to analyze the text in relation to its social context)

STEP #5. Justify your choices.

Here you should explain why you’ve chosen a particular methodology for your project. Show why your approach is the most appropriate one, and why other methods are not suitable. Here’s the list of the most common disadvantages:

  • T-tests become unreliable when the normal distribution of data is violated.
  • In simple linear regression , the results are often over-simplified.
  • Multiple regression analysis can sometimes use incomplete data.
  • Content analysis can disregard important nuances.
  • Thematic and discourse analysis can be too subjective.

Research Proposal Cover Page & Format

Every academic paper has defined rules to follow, so let’s take a look at the research proposal writing format.

Research Proposal Title Page

The front page of a proposal includes the following:

  • Your name ;
  • Your project’s title ;
  • Name of the institution or organization you’re applying to;
  • Name and contact information of your research’s supervisor ;
  • Submission date .

Formatting and References

Remember to make a reference to every article or website that you used to write your research proposal, and only use credible sources for your study, such as books and peer-reviewed articles. You are usually required to cite your sources in one of the existing citing styles, such as APA or MLA .

Research Proposal Timeline

A timeline is a plan that indicates the milestones of your research and the dates at which you could realistically achieve these milestones. Time schedules are especially important for lengthy researches.

Here are the milestones that you can include in your timeline:

  • Research proposal completion
  • Literature review
  • Conducting experiments
  • Data analysis
  • First draft completion
  • Rewriting and editing
  • Final draft.

It’s handy to have two versions of the same timeline. First, make a shorter one to include in your research proposal. Then, write a more detailed version for your personal reference.

📄 Undergraduate Research Proposal Sample

Finally, we’ve prepared a research proposal example (MLA format) to help you better understand your task. Feel free to download it below.

This study examines the effect of mobile educational applications on pre-school children and their academic achievements. The research was conducted by studying and analyzing the information provided by similar previously conducted researches. The interpretive methods, which focus on understanding a phenomenon comprehensively, and secondary data collection, were used for this research.

We hope you’ve enjoyed this article. Have any interesting questions or ideas? Let us know in the comments!

Learn more on this topic:

  • Research Proposal Help: Amazing Resources, Tips & Tools
  • Best Research Proposal: How to Write, Sample and Tips
  • The Importance of a Research Proposal: Purpose and Advantages

🔗  References

  • Research Process, A Step-by-Step Approach: Nash Library & Student Learning Commons at Gannon University
  • How to Prepare an Annotated Bibliography: LibGuides at Cornell University
  • Effective Writing: Grammar Rules
  • Making an Outline, Organizing Your Social Sciences Research Paper: Research Guides at University of Southern California
  • A Guide for Proposal Writing: The National Science Foundation
  • What’s the Best Business Proposal Format: Bplans, Palo Alto Software, Inc.
  • How to Write a Business Proposal, A Basic Guide: The Balance Small Business
  • How to Write Your Research Proposal: University of Westminster, London
  • Medical Students Topics: Medscape
  • Psychology Research Paper Topics, 50+ Great Ideas: Kendra Cherry, Verywell Mind
  • Topics: HISTORY, A&E Television Networks, LLC.
  • 10 Best Proposal Examples [With Critical Critiques]: Mary Cullen, Instructional Solution
  • Free Business Proposal Templates: Proposify
  • Writing Your Research ProposaL: Oxford University Department for Continuing Education
  • Writing a Good PhD Research Proposal: FindAPhD
  • Nick Bostrom’s Home Page: Nick Bostrom
  • Research Priorities: Minerva Research Initiative
  • Generate Topic Ideas Quickly and Easily: Online Research Library Questia
  • Faculty Research Topics: USC Viterbi, School of Engineering
  • Writing Research Proposals: University of California, Berkeley
  • Finding a project: Washington State University
  • Undergraduate Sample Research Topics: Political Science: Western Michigan University
  • World History: Britannica
  • Literature Topics and Research: Purdue University
  • Most Downloaded Journal of Business Research Articles: Elsevier
  • Recent Research Topics on Management: Research Gate
  • Business Administration: Academia.edu
  • Sample Business Proposals: Proposal Kit
  • Political Science Research and Methods: Cambridge University Press
  • Articles: Frontiers of Business Research in China: Springer Open
  • Management Science/Operations Research: Emerald.com
  • Working Knowledge: Business Research for Business Leaders: Harvard Business School
  • Education Research: EdSurge
  • Special Education: American Institutes for Research
  • Special Education Research Programs: US Department of Education
  • Early Childhood Education Research: Australian Council for Education Research
  • Research Areas: Department of Chemistry: Stanford University
  • Research: Chemistry World
  • Metaphysics and Epistemology: PhilPapers
  • Research Programs in Development Studies: Princeton University
  • Research Articles: The BMJ
  • Medical Research News: Medical Xpress
  • Nature Research: Nature.com
  • Research Topics: Natural Resources and Environment: The University of Arizona
  • Areas of Research: Economic Policy Institute
  • International Affairs: RAND
  • International Relations: SAGE Journals
  • Quantitative Research Topics: Frontiers In
  • Articles on Curious Kids: The Conversation
  • Study of Impacts of Global Warming on Climate Change: Rise in Sea Level and Disaster Frequency: IntechOpen
  • Research Methodology: Open.edu
  • Background Research: Massachusetts College of Liberal Arts
  • Background Research: LibGuides at University of Connecticut
  • Data Analysis: The Office of Research Integrity: HHS.gov
  • Five Principles for Research Ethics: American Psychological Association
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25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

  • Detailed market research
  • Develop product and service branding strategies
  • Develop strategies for targeting customers
  • Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

  • Customer relationship management (CRM)
  • Product lifecycle management (PLM)
  • Supply chain management (SCM)
  • Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics  and  finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

  • It increases sales and profits.
  • It improves customer satisfaction.
  • It reduces costs
  • It helps you to identify the problems in your business.
  • It improves the quality of products and services.
  • It builds a competitive advantage.
  • It makes processes more efficient.
  • It increases customer satisfaction.
  • It improves sales
  • It helps to identify new markets.

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List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

  • Using financial products in the UK retail banking sector
  • A study of how service quality and customer satisfaction affect brand equity
  • A study of the antecedents and consequences of a firm’s reputation
  • Impact of social media marketing on consumer behaviour
  • The role of internet advertising as a marketing tool
  • A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
  • The influence of reference groups on purchasing patterns among British consumers
  • Factors that influence product packaging decisions
  • An investigation into how organizational culture influences employee behaviour
  • A preliminary study examined how sales assist the marketing role of security solutions.
  • A thorough analysis of the literature on the term “Coopetition.”
  • The function of marketing management in maintaining efficient supply chains
  • Review of the literature on product innovation in multinational companies
  • The psychology of consumers, how to evaluate it, and how it relates to digital marketing
  • Several of the most prevalent errors are made today in email marketing.
  • Correlation between marketing problem-solving techniques and marketing management support systems.
  • A comparison of marketing management practices in industrialized and developing countries.
  • A comprehensive review of the connection between management sciences and marketing management.
  • Exploring the potential link between corporate financial success and corporate social responsibility
  • A comparison of the regional strategic management of fashion apparel brands.
  • Analysis of market segmentation’s effect on hotel industry customer loyalty.
  • The analysis of the influence of social media on customer relationship management in the hotel industry.
  • The analysis of supply chain management on operational efficiency in the hotel industry.
  • The relationship between customer satisfaction, market share, and profitability
  • An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.

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How to find dissertation topics about marketing management.

For dissertation topics in marketing management:

  • Study recent marketing challenges.
  • Explore consumer behavior trends.
  • Analyze digital marketing innovations.
  • Investigate branding strategies.
  • Examine market segmentation.
  • Consider ethical marketing issues.

You May Also Like

This is a list of dissertation topics related to the lives and experiences of lesbian, gay, bisexual, transgender, queer/questioning (LGBTQIA+) individuals.

The Law of the EU has gained a growing amount of academic attention, especially since the UK decided to leave the union. Concerns are growing about how EU law will continue to impact the UK constitution.

Here is a list of sports dissertation topics to help you choose the one studies any one as per your requirements.

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Sat / act prep online guides and tips, 113 great research paper topics.

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General Education

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One of the hardest parts of writing a research paper can be just finding a good topic to write about. Fortunately we've done the hard work for you and have compiled a list of 113 interesting research paper topics. They've been organized into ten categories and cover a wide range of subjects so you can easily find the best topic for you.

In addition to the list of good research topics, we've included advice on what makes a good research paper topic and how you can use your topic to start writing a great paper.

What Makes a Good Research Paper Topic?

Not all research paper topics are created equal, and you want to make sure you choose a great topic before you start writing. Below are the three most important factors to consider to make sure you choose the best research paper topics.

#1: It's Something You're Interested In

A paper is always easier to write if you're interested in the topic, and you'll be more motivated to do in-depth research and write a paper that really covers the entire subject. Even if a certain research paper topic is getting a lot of buzz right now or other people seem interested in writing about it, don't feel tempted to make it your topic unless you genuinely have some sort of interest in it as well.

#2: There's Enough Information to Write a Paper

Even if you come up with the absolute best research paper topic and you're so excited to write about it, you won't be able to produce a good paper if there isn't enough research about the topic. This can happen for very specific or specialized topics, as well as topics that are too new to have enough research done on them at the moment. Easy research paper topics will always be topics with enough information to write a full-length paper.

Trying to write a research paper on a topic that doesn't have much research on it is incredibly hard, so before you decide on a topic, do a bit of preliminary searching and make sure you'll have all the information you need to write your paper.

#3: It Fits Your Teacher's Guidelines

Don't get so carried away looking at lists of research paper topics that you forget any requirements or restrictions your teacher may have put on research topic ideas. If you're writing a research paper on a health-related topic, deciding to write about the impact of rap on the music scene probably won't be allowed, but there may be some sort of leeway. For example, if you're really interested in current events but your teacher wants you to write a research paper on a history topic, you may be able to choose a topic that fits both categories, like exploring the relationship between the US and North Korea. No matter what, always get your research paper topic approved by your teacher first before you begin writing.

113 Good Research Paper Topics

Below are 113 good research topics to help you get you started on your paper. We've organized them into ten categories to make it easier to find the type of research paper topics you're looking for.

Arts/Culture

  • Discuss the main differences in art from the Italian Renaissance and the Northern Renaissance .
  • Analyze the impact a famous artist had on the world.
  • How is sexism portrayed in different types of media (music, film, video games, etc.)? Has the amount/type of sexism changed over the years?
  • How has the music of slaves brought over from Africa shaped modern American music?
  • How has rap music evolved in the past decade?
  • How has the portrayal of minorities in the media changed?

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Current Events

  • What have been the impacts of China's one child policy?
  • How have the goals of feminists changed over the decades?
  • How has the Trump presidency changed international relations?
  • Analyze the history of the relationship between the United States and North Korea.
  • What factors contributed to the current decline in the rate of unemployment?
  • What have been the impacts of states which have increased their minimum wage?
  • How do US immigration laws compare to immigration laws of other countries?
  • How have the US's immigration laws changed in the past few years/decades?
  • How has the Black Lives Matter movement affected discussions and view about racism in the US?
  • What impact has the Affordable Care Act had on healthcare in the US?
  • What factors contributed to the UK deciding to leave the EU (Brexit)?
  • What factors contributed to China becoming an economic power?
  • Discuss the history of Bitcoin or other cryptocurrencies  (some of which tokenize the S&P 500 Index on the blockchain) .
  • Do students in schools that eliminate grades do better in college and their careers?
  • Do students from wealthier backgrounds score higher on standardized tests?
  • Do students who receive free meals at school get higher grades compared to when they weren't receiving a free meal?
  • Do students who attend charter schools score higher on standardized tests than students in public schools?
  • Do students learn better in same-sex classrooms?
  • How does giving each student access to an iPad or laptop affect their studies?
  • What are the benefits and drawbacks of the Montessori Method ?
  • Do children who attend preschool do better in school later on?
  • What was the impact of the No Child Left Behind act?
  • How does the US education system compare to education systems in other countries?
  • What impact does mandatory physical education classes have on students' health?
  • Which methods are most effective at reducing bullying in schools?
  • Do homeschoolers who attend college do as well as students who attended traditional schools?
  • Does offering tenure increase or decrease quality of teaching?
  • How does college debt affect future life choices of students?
  • Should graduate students be able to form unions?

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  • What are different ways to lower gun-related deaths in the US?
  • How and why have divorce rates changed over time?
  • Is affirmative action still necessary in education and/or the workplace?
  • Should physician-assisted suicide be legal?
  • How has stem cell research impacted the medical field?
  • How can human trafficking be reduced in the United States/world?
  • Should people be able to donate organs in exchange for money?
  • Which types of juvenile punishment have proven most effective at preventing future crimes?
  • Has the increase in US airport security made passengers safer?
  • Analyze the immigration policies of certain countries and how they are similar and different from one another.
  • Several states have legalized recreational marijuana. What positive and negative impacts have they experienced as a result?
  • Do tariffs increase the number of domestic jobs?
  • Which prison reforms have proven most effective?
  • Should governments be able to censor certain information on the internet?
  • Which methods/programs have been most effective at reducing teen pregnancy?
  • What are the benefits and drawbacks of the Keto diet?
  • How effective are different exercise regimes for losing weight and maintaining weight loss?
  • How do the healthcare plans of various countries differ from each other?
  • What are the most effective ways to treat depression ?
  • What are the pros and cons of genetically modified foods?
  • Which methods are most effective for improving memory?
  • What can be done to lower healthcare costs in the US?
  • What factors contributed to the current opioid crisis?
  • Analyze the history and impact of the HIV/AIDS epidemic .
  • Are low-carbohydrate or low-fat diets more effective for weight loss?
  • How much exercise should the average adult be getting each week?
  • Which methods are most effective to get parents to vaccinate their children?
  • What are the pros and cons of clean needle programs?
  • How does stress affect the body?
  • Discuss the history of the conflict between Israel and the Palestinians.
  • What were the causes and effects of the Salem Witch Trials?
  • Who was responsible for the Iran-Contra situation?
  • How has New Orleans and the government's response to natural disasters changed since Hurricane Katrina?
  • What events led to the fall of the Roman Empire?
  • What were the impacts of British rule in India ?
  • Was the atomic bombing of Hiroshima and Nagasaki necessary?
  • What were the successes and failures of the women's suffrage movement in the United States?
  • What were the causes of the Civil War?
  • How did Abraham Lincoln's assassination impact the country and reconstruction after the Civil War?
  • Which factors contributed to the colonies winning the American Revolution?
  • What caused Hitler's rise to power?
  • Discuss how a specific invention impacted history.
  • What led to Cleopatra's fall as ruler of Egypt?
  • How has Japan changed and evolved over the centuries?
  • What were the causes of the Rwandan genocide ?

main_lincoln

  • Why did Martin Luther decide to split with the Catholic Church?
  • Analyze the history and impact of a well-known cult (Jonestown, Manson family, etc.)
  • How did the sexual abuse scandal impact how people view the Catholic Church?
  • How has the Catholic church's power changed over the past decades/centuries?
  • What are the causes behind the rise in atheism/ agnosticism in the United States?
  • What were the influences in Siddhartha's life resulted in him becoming the Buddha?
  • How has media portrayal of Islam/Muslims changed since September 11th?

Science/Environment

  • How has the earth's climate changed in the past few decades?
  • How has the use and elimination of DDT affected bird populations in the US?
  • Analyze how the number and severity of natural disasters have increased in the past few decades.
  • Analyze deforestation rates in a certain area or globally over a period of time.
  • How have past oil spills changed regulations and cleanup methods?
  • How has the Flint water crisis changed water regulation safety?
  • What are the pros and cons of fracking?
  • What impact has the Paris Climate Agreement had so far?
  • What have NASA's biggest successes and failures been?
  • How can we improve access to clean water around the world?
  • Does ecotourism actually have a positive impact on the environment?
  • Should the US rely on nuclear energy more?
  • What can be done to save amphibian species currently at risk of extinction?
  • What impact has climate change had on coral reefs?
  • How are black holes created?
  • Are teens who spend more time on social media more likely to suffer anxiety and/or depression?
  • How will the loss of net neutrality affect internet users?
  • Analyze the history and progress of self-driving vehicles.
  • How has the use of drones changed surveillance and warfare methods?
  • Has social media made people more or less connected?
  • What progress has currently been made with artificial intelligence ?
  • Do smartphones increase or decrease workplace productivity?
  • What are the most effective ways to use technology in the classroom?
  • How is Google search affecting our intelligence?
  • When is the best age for a child to begin owning a smartphone?
  • Has frequent texting reduced teen literacy rates?

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How to Write a Great Research Paper

Even great research paper topics won't give you a great research paper if you don't hone your topic before and during the writing process. Follow these three tips to turn good research paper topics into great papers.

#1: Figure Out Your Thesis Early

Before you start writing a single word of your paper, you first need to know what your thesis will be. Your thesis is a statement that explains what you intend to prove/show in your paper. Every sentence in your research paper will relate back to your thesis, so you don't want to start writing without it!

As some examples, if you're writing a research paper on if students learn better in same-sex classrooms, your thesis might be "Research has shown that elementary-age students in same-sex classrooms score higher on standardized tests and report feeling more comfortable in the classroom."

If you're writing a paper on the causes of the Civil War, your thesis might be "While the dispute between the North and South over slavery is the most well-known cause of the Civil War, other key causes include differences in the economies of the North and South, states' rights, and territorial expansion."

#2: Back Every Statement Up With Research

Remember, this is a research paper you're writing, so you'll need to use lots of research to make your points. Every statement you give must be backed up with research, properly cited the way your teacher requested. You're allowed to include opinions of your own, but they must also be supported by the research you give.

#3: Do Your Research Before You Begin Writing

You don't want to start writing your research paper and then learn that there isn't enough research to back up the points you're making, or, even worse, that the research contradicts the points you're trying to make!

Get most of your research on your good research topics done before you begin writing. Then use the research you've collected to create a rough outline of what your paper will cover and the key points you're going to make. This will help keep your paper clear and organized, and it'll ensure you have enough research to produce a strong paper.

What's Next?

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Want to know the fastest and easiest ways to convert between Fahrenheit and Celsius? We've got you covered! Check out our guide to the best ways to convert Celsius to Fahrenheit (or vice versa).

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Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

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Writing a Great Marketing Research Proposal: Outline to Completion

Emily Schmidt

Market research proposals aren’t as simple as they may seem. Maybe you’re struggling to write your market research proposal , or simply want to make your proposal become even stronger.

Content marketing , especially for a freelancer, can be broken down into a digestible science, and there are several components that will make your market research proposal truly great.

As long as your proposal includes these four elements at the very least, consider yourself good to go.

Not sure how to write them? We’ll break down everything you could possibly need to make your market research proposal great.

How to Structure your Marketing Proposal

A marketing proposal has many different components that need to be considered regardless of the goals. From your proposal, a client needs to understand:

  • What are the goals and objectives of the engagement?
  • What work is going to be done? 
  • When is everything going to be done?
  • How much is it going to cost?

In this guide, we’ll cover all of these different facets of a marketing services or marketing research proposal outline and what you should be thinking about when putting together a proposal that will close.

writing marketing proposal

Overview & Goals

Take the time to truly understand what your client is looking for and how you’re able to support them. Get to the specifics of what they’re trying to accomplish.

Think about what you hope to gain from your research, and furthermore, determine why this research is important. Who does it impact? Why are you the perfect person to conduct this project?

In marketing, your goals could also include increasing brand visibility, increasing conversions, average order value, or overall revenue. Regardless of the goals, make sure you outline what you’re working toward as it will set up the rest of the pitch.

Scope of Work

Marketing is incredibly broad and can encompass many different areas. From digital marketing to traditional marketing, there are many different components of what you can work on. Highlight the main areas that you plan on executing.

The options below are only a few examples of what may be included within your digital marketing proposal. Whatever you decide to include within your scope, make sure that everything aligns back to your goals.

Digital Marketing

Digital marketing is one area that may be included in your marketing proposal. Determine which of your skillsets will best meet the client’s goals. Some examples of digital marketing areas may include SEO, PPC, social media, web design, and online content. 

Outline whether you’ll be working on creating strategies or executing specific tactics. The scope of work is where you get as specific as possible on what you’ll be doing .

Traditional Marketing

If your client is less focused on online strategies, you can include different traditional marketing activities. These range from print media to billboards, trade shows, referrals, and partnerships. 

These are less common marketing activities, but should still be considered depending on your client and their audience.

For Research, Provide Specifics of Your Approach

You may think that you’ve already covered your approach within the objective element, and you might be right. However, you want to have a separate section of your market research proposal within your SOW dedicated to the approach so that you can really hammer out the details. 

Address items such as:

  • What will be your specific methods of conducting research?
  • Will you have focus groups? If so, how many?
  • How many team members will you need, or can you do this alone?

Determine precisely what you’ll need and how you’ll be conducting it. The more specific you are, the more likely the client will be to hire you. They need someone to fit their needs, just as you need someone to fit yours. Address the tiniest of details here so both sides can determine a good fit.

marketing proposal

Once you know what you’re going to be pitching, the next step is determining a timeline. Some clients will come to you with a timeframe that they want, but other times you’ll need to provide a timeline of your own.

Be realistic about the amount of time something will take because this is your first step in building trust with your client and your ability to manage expectations.

Presenting a timeline can look like a content calendar, a physical timeline that shows the different deliverables mapped out against a calendar to visually see the dates, or a simple timeframe that says an estimated amount of time each area will take. 

Pricing & Fees

“When money talks, there are few interruptions,” Herbert V. Prochnow claimed .

The cost of performing market research will be a key part of your proposal. This is where your client will likely pay the most attention, which means you’ve got to reel them in. The cost element is imperative for crafting a great proposal.

You deserve to be paid for your work, there’s no question about that. However, it’s important to consider what will be the most cost-effective way for you to be paid. Do you want to be paid hourly, paid upfront, or in staggered deposits? All of these are viable options.

Tiered Pricing

The larger your scope is, the more it’s going to cost. If you know your client is price-conscientious, consider creating a tiered system to your scope. This can be structured in a “good, better, best” model of what you would recommend that would help accomplish the client’s goals. 

Type of Engagement

When putting together the pricing, determine what type of engagement makes the most sense for you and your client. This may be a retainer agreement, an hourly cost, or a project-based fee. This will impact how you structure your payment and how much to charge your client.

Come up with your expense budget and know that part of this will be addressed in your objectives. Since your client will already be thinking about money, you can include this on the front page of your proposal, in your initial email, and so on.

Duration vs. Market Value

One large consideration when figuring out the pricing is thinking about how long the project will take to execute vs. how much the information is worth. Oftentimes clients will want to charge you a lower hourly rate but that doesn’t always account for the years of time you’ve spent building this expertise. Understand what the market rate for this type of work is and the potential ROI that it will bring the client.

One way of determining your rate is to consider your value as a full-time employee or the cost that it would be for them to hire a full-time employee for this type of role. Calculating this number backward can just give you additional information you can work off of.

Presenting Your Proposal

The more complicated your marketing proposal is, the more information you need to provide. The amount of information that’s included within the scope of work will influence how the proposal is delivered. This can be in a text format, presentation, or a simple email. It all depends on your client, your information, and what you think will close the deal.

If you’re looking for a simple template to create your proposal, we have you covered.

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Top 100 MBA Project Topics [Updated 2024]

MBA Project Topics

Are you an MBA student looking to make your mark with an impactful project? Choosing the right MBA project topic can be the key to unlocking doors to career success. Whether you’re focusing on finance, marketing, human resources, operations, or entrepreneurship, there’s a wealth of possibilities to explore. In this blog, we’ll dive into some compelling MBA project topics across these areas, helping you find inspiration for your next big endeavor.

How to Choose the Right MBA Project Topics

Table of Contents

Now that we’ve explored some exciting project topics, how do you choose the one that’s right for you? Here are some tips:

  • Consider Your Interests and Career Goals: Choose a topic that aligns with your passions and future career aspirations.
  • Evaluate Feasibility and Data Availability: Ensure you have access to the necessary data and resources to complete your project successfully.
  • Consult with Faculty or Industry Professionals: Seek guidance from your professors or industry experts to refine your topic and approach.
  • Importance of Originality: Aim for a topic that contributes new insights or approaches to the field, showcasing your creativity and analytical skills.

Top 100 MBA Project Topics: Category Wise

  • Financial Analysis of XYZ Company: Conduct an in-depth analysis of the financial performance, ratios, and trends of a specific company.
  • Investment Strategies in Emerging Markets: Explore the opportunities and risks associated with investing in emerging markets, providing insights for investors.
  • Analyzing the Impact of Interest Rate Changes on Investment Portfolios: Investigate how fluctuations in interest rates affect investment portfolios, offering strategies for risk management.
  • Financial Risk Management in the Banking Sector: Study the methods and practices used by banks to manage financial risks, with a focus on risk mitigation strategies.
  • Evaluating Capital Budgeting Techniques in Manufacturing Industry: Compare and evaluate different capital budgeting techniques used by manufacturing firms to make investment decisions.
  • Mergers and Acquisitions: A Comparative Study: Compare the impact and outcomes of different mergers and acquisitions in various industries, analyzing their success factors.
  • IPO Valuation and Investment Strategies: Explore the valuation methods of Initial Public Offerings (IPOs) and develop investment strategies for IPO investors.
  • Impact of Corporate Governance on Firm Performance: Analyze how corporate governance practices influence the performance and value of companies.
  • Behavioral Finance: Understanding Investor Behavior: Study the psychological factors influencing investor decisions and their impact on financial markets.
  • Analysis of Credit Risk Management in Banks: Investigate the credit risk management practices of banks, focusing on loan portfolio analysis and risk mitigation techniques.
  • Consumer Behavior Analysis in E-commerce: Examine the behavior patterns and preferences of online consumers in the e-commerce sector.
  • Social Media Marketing Strategies for Small Businesses: Develop effective social media marketing strategies tailored for small businesses to enhance their online presence.
  • Brand Loyalty: Factors Influencing Customer Retention: Identify and analyze the factors that contribute to brand loyalty and customer retention in various industries.
  • Impact of Celebrity Endorsements on Consumer Buying Behavior: Investigate how celebrity endorsements influence consumer perceptions and purchasing decisions.
  • Online vs. Offline Retail: Consumer Preferences and Trends: Compare the preferences and trends of consumers in online and offline retail environments, identifying key differences.
  • Market Entry Strategies for International Markets: Develop market entry strategies for businesses looking to expand into international markets, considering cultural and regulatory factors.
  • Digital Marketing Trends: A Comparative Analysis: Analyze the latest trends in digital marketing channels and their effectiveness in reaching target audiences.
  • Customer Satisfaction and Service Quality in Hospitality Industry: Evaluate the relationship between customer satisfaction, service quality, and loyalty in the hospitality sector.
  • Product Placement Effectiveness in Films and TV Shows: Study the effectiveness of product placement as a marketing strategy in films and television shows, measuring brand recall and impact.
  • Green Marketing: Sustainable Practices and Consumer Perception: Investigate consumer perceptions and behaviors towards green products and sustainable marketing practices.

Human Resources

  • Employee Engagement Strategies for Remote Teams: Develop effective strategies to enhance employee engagement and motivation in remote work settings.
  • Diversity and Inclusion Initiatives in Multinational Corporations: Analyze diversity and inclusion programs in multinational companies, assessing their impact on organizational culture and performance.
  • Talent Management Practices in the IT Industry: Study talent management strategies and practices in the Information Technology sector, focusing on recruitment and retention.
  • Performance Appraisal Systems: A Comparative Study: Compare different performance appraisal systems used by organizations and their impact on employee performance and satisfaction.
  • Work-Life Balance Programs and Employee Wellbeing: Evaluate the effectiveness of work-life balance programs in improving employee wellbeing and productivity.
  • Leadership Styles and Organizational Culture: Analyze how different leadership styles contribute to shaping organizational culture and employee engagement.
  • Training and Development Programs: Impact on Employee Performance: Investigate the effectiveness of training and development programs in enhancing employee skills and performance.
  • Workplace Stress Management Strategies: Develop strategies to manage workplace stress and promote employee mental health and wellbeing.
  • Employee Retention Strategies in High-Tech Industries: Identify and analyze effective strategies for retaining talent in high-tech industries with high turnover rates.
  • Gender Pay Gap Analysis and Equal Pay Policies: Study the gender pay gap in various industries and evaluate the effectiveness of equal pay policies in reducing disparities.

Operations Management

  • Supply Chain Optimization in Manufacturing Sector: Optimize supply chain processes and logistics in the manufacturing industry to reduce costs and improve efficiency.
  • Lean Management Implementation in Service Sector: Implement Lean management principles in service-oriented organizations to eliminate waste and improve operational efficiency.
  • Inventory Management Strategies for Retail Chains: Develop inventory management strategies to minimize stockouts and excess inventory in retail chains.
  • Six Sigma Implementation in Healthcare: Quality Improvement: Implement Six Sigma methodologies in healthcare organizations to improve quality of care and patient outcomes.
  • Logistics and Distribution Network Optimization: Optimize logistics and distribution networks to improve delivery times and reduce transportation costs.
  • Operations Planning and Control in the Food Industry: Develop efficient operations planning and control strategies for food processing and distribution companies.
  • Total Quality Management (TQM) Practices: Case Studies: Study successful case studies of Total Quality Management implementation in various industries.
  • Process Automation and Robotics in Manufacturing: Explore the use of automation and robotics in manufacturing processes to improve productivity and efficiency.
  • Service Quality Measurement and Improvement in Hospitality: Develop tools and techniques to measure and improve service quality in the hospitality industry.
  • Green Operations: Sustainability Practices in Manufacturing: Implement sustainable and eco-friendly practices in manufacturing operations to reduce environmental impact.

Entrepreneurship

  • Feasibility Study for a Tech Startup: Conduct a feasibility study for a tech startup, analyzing market demand, competition, and financial projections.
  • Business Plan Development for a Social Enterprise: Develop a comprehensive business plan for a social enterprise focusing on social impact and sustainability.
  • Crowdfunding as a Financing Option for Startups: Explore the use of crowdfunding platforms as a viable financing option for early-stage startups.
  • Franchise Business Model: Analysis and Case Studies: Analyze the franchise business model and study successful case studies of franchise operations.
  • E-commerce Market Entry Strategy for Small Businesses: Develop an e-commerce market entry strategy for small businesses to expand their online presence.
  • Innovation Management in Startups: Best Practices: Study best practices for managing innovation and creativity in startup environments.
  • Angel Investing: Strategies and Risk Management: Explore angel investing strategies and risk management practices for investors in early-stage startups.
  • Entrepreneurial Leadership: Traits and Success Factors: Analyze the traits and characteristics of successful entrepreneurial leaders in various industries.
  • International Expansion Strategies for SMEs: Develop strategies for small and medium-sized enterprises (SMEs) to expand into international markets.
  • Business Model Innovation: Disruptive Strategies: Explore disruptive business model innovation strategies used by successful startups to gain a competitive edge.

General Management

  • Change Management Strategies in Organizations: Develop change management strategies to facilitate organizational transitions and transformations.
  • Corporate Social Responsibility (CSR) Programs: Impact Assessment: Evaluate the impact of CSR programs on brand reputation and stakeholder perceptions.
  • Strategic Alliances and Joint Ventures: Case Studies: Study successful case studies of strategic alliances and joint ventures in various industries.
  • Crisis Management and Communication Strategies: Develop crisis management plans and effective communication strategies for organizations facing crises.
  • Market Research and Analysis for New Product Launch: Conduct market research and analysis to guide the launch of a new product or service.
  • Project Management Best Practices: Implementation: Study and implement project management best practices for successful project execution.
  • Knowledge Management Systems: Implementation and Benefits: Implement knowledge management systems in organizations to capture and share valuable knowledge.
  • Business Process Reengineering (BPR) for Organizational Efficiency: Redesign and optimize business processes using Business Process Reengineering methodologies.
  • Strategic HR Planning for Organizational Growth: Develop strategic HR plans to align human resources with organizational goals and growth objectives.
  • Technology Adoption and Integration Strategies: Develop strategies for the adoption and integration of new technologies to drive business growth.

International Business

  • Global Market Entry Strategies for Multinational Corporations: Develop market entry strategies for multinational corporations expanding into new global markets.
  • Cultural Intelligence in International Business Negotiations: Study the role of cultural intelligence in successful international business negotiations.
  • International Trade Policies and Impact on Global Business: Analyze international trade policies and their implications for global businesses.
  • Cross-Cultural Leadership: Challenges and Strategies: Explore challenges and strategies for effective cross-cultural leadership in multinational organizations.
  • Export Marketing Strategies for Small and Medium Enterprises (SMEs): Develop export marketing strategies for SMEs looking to enter international markets.
  • Global Supply Chain Management: Best Practices: Study best practices in global supply chain management to optimize international operations.
  • Foreign Direct Investment (FDI) Trends and Analysis: Analyze trends in Foreign Direct Investment and their impact on global economies.
  • Political Risk Analysis for International Business: Assess political risks and their impact on international business operations and investments.
  • Global Branding and Positioning Strategies: Develop global branding and positioning strategies for products and services in diverse markets.
  • International Business Negotiation Strategies: Study negotiation strategies and tactics for successful international business deals.

Information Technology Management

  • Cybersecurity Threats and Risk Management: Analyze cybersecurity threats and develop risk management strategies for organizations.
  • Big Data Analytics for Business Intelligence: Implement Big Data analytics to derive business insights and improve decision-making.
  • Cloud Computing Adoption: Challenges and Opportunities: Study the challenges and opportunities of adopting cloud computing in organizations.
  • Digital Transformation Strategies for Traditional Businesses: Develop strategies for traditional businesses to undergo digital transformation.
  • Blockchain Technology Applications in Supply Chain: Explore the applications of blockchain technology in optimizing supply chain processes.
  • AI and Machine Learning for Predictive Analytics: Implement AI and machine learning algorithms for predictive analytics in business.
  • IT Governance and Compliance Frameworks: Develop IT governance frameworks to ensure compliance and data security.
  • Mobile App Development for Business Solutions: Design and develop mobile applications to address business challenges and enhance customer experience.
  • IT Infrastructure Optimization and Cost Reduction: Optimize IT infrastructure to reduce costs and improve efficiency in organizations.
  • ERP Implementation and Business Process Integration: Implement Enterprise Resource Planning systems for seamless business process integration.

Healthcare Management

  • Healthcare Quality Improvement Initiatives: Develop quality improvement initiatives to enhance patient care and safety in healthcare settings.
  • Healthcare Innovation: Telemedicine and Remote Monitoring: Explore the use of telemedicine and remote monitoring technologies to improve healthcare delivery.
  • Health Information Systems: Implementation and Benefits: Implement Health Information Systems to improve patient data management and healthcare efficiency.
  • Healthcare Cost Analysis and Optimization: Analyze healthcare costs and develop strategies to optimize spending and improve financial performance.
  • Patient Satisfaction and Service Quality in Hospitals: Evaluate patient satisfaction levels and service quality in hospitals, identifying areas for improvement.
  • Healthcare Policy Analysis and Impact Assessment: Analyze healthcare policies and assess their impact on healthcare organizations and patient care.
  • Healthcare Marketing Strategies for Hospitals: Develop marketing strategies to promote hospitals and healthcare services to the community.
  • Electronic Health Records (EHR) Implementation: Implement Electronic Health Record systems to enhance patient data accessibility and accuracy.
  • Healthcare Compliance and Regulatory Requirements: Ensure healthcare organizations comply with regulatory requirements and standards.
  • Healthcare Supply Chain Management Optimization: Optimize healthcare supply chain processes to ensure timely and cost-effective delivery of medical supplies.

Sustainability and Green Business

  • Corporate Sustainability Reporting and Transparency: Develop sustainability reporting frameworks to enhance corporate transparency and accountability.
  • Green Supply Chain Management Practices: Implement green supply chain management practices to reduce environmental impact.
  • Circular Economy Strategies for Waste Reduction: Develop strategies for implementing a circular economy model to minimize waste.
  • Renewable Energy Investment Analysis: Analyze the feasibility and returns of investments in renewable energy projects.
  • Sustainable Packaging Solutions for Consumer Goods: Develop sustainable packaging solutions to reduce environmental impact in the consumer goods industry.
  • Carbon Footprint Analysis and Reduction Strategies: Analyze carbon footprints of organizations and develop strategies to reduce emissions.
  • Water Management and Conservation in Industries: Implement water management practices to conserve water resources in industrial operations.
  • Biodiversity Conservation Strategies for Businesses: Develop strategies for businesses to contribute to biodiversity conservation efforts.
  • Green Building Design and Certification: Design green buildings and obtain certifications for sustainable construction practices.
  • Eco-Tourism Development and Sustainability: Develop eco-tourism initiatives that promote environmental conservation and community engagement.

Embarking on an MBA project is an exciting opportunity to apply your knowledge and make a tangible impact. Whether you’re delving into finance, marketing, human resources, operations, or entrepreneurship, there’s a vast landscape of topics to explore.

Remember, the right project topic can be the launching pad for your career, so choose wisely. Dive into MBA project topics that ignite your curiosity, challenge your intellect, and leave a lasting impression on your audience. Good luck on your MBA journey!

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2024 EU Cancer Mission call, topic 01: Use cases for the UNCAN.eu research data platform (RIA)

  • Horizon Europe
  • Horizon Europe Cluster 1: Health
  • EUCancerPlan
  • Medical research

Description

For 2024, to support the "understanding cancer" objective of the EU Mission on Cancer, the Commission plans to support the implementation of a broad portfolio of cancer use cases, preparing the operationalisation of the UNCAN.eu research data platform.

HaDEA has published the call HORIZON-MISS-2024-CANCER-01, comprising six topics. Topic 01 is  HORIZON-MISS-2024-CANCER-01-01: Use cases for the UNCAN.eu research data platform (RIA) .

The aim of this topic is to operationalise the UNCAN.eu research data platform foreseen in the Cancer Mission implementation plan, through a series of use-cases. To this goal, proposals are expected to develop tools supporting researchers to access, manage and analyse cancer digital data, building among others on resources developed by EOSC4cancer.

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81% of U.S. adults – versus 46% of teens – favor parental consent for minors to use social media

More than 40 states and the District of Columbia are suing Meta , the parent company of Facebook and Instagram, alleging its platforms purposefully use addictive features that harm children’s mental health.

Amid this news, U.S. adults and teens are more likely to support than oppose requiring parental consent for minors to create a social media account and requiring people to verify their age before using these platforms, according to a pair of new Pew Research Center surveys. But adults are far more supportive than teens of these measures, as well as limiting how much time minors can spend on social media.

Pew Research Center conducted this study to understand American adults’ and teens’ views on ways social media companies could limit minors’ use of their platforms. This analysis uses data from two separate surveys, allowing us to compare the views of U.S. teens ages 13 to 17 with U.S. adults ages 18 and older.

For the analysis of teens, the Center conducted an online survey of 1,453 U.S. teens from Sept. 26 to Oct. 23, 2023, via Ipsos. Ipsos recruited the teens via their parents who were a part of its KnowledgePanel , a probability-based web panel recruited primarily through national, random sampling of residential addresses. The survey is weighted to be representative of U.S. teens ages 13 to 17 who live with parents by age, gender, race and ethnicity, household income and other categories. This research was reviewed and approved by an external institutional review board (IRB), Advarra, an independent committee of experts specializing in helping to protect the rights of research participants.

For the separate analysis of adults, the Center surveyed 8,842 U.S. adults from Sept. 25 to Oct. 1, 2023. Everyone who took part in the survey is a member of the Center’s American Trends Panel (ATP). This online survey panel is recruited through national, random sampling of residential addresses. This way nearly all U.S. adults have a chance of selection. The survey is weighted to be representative of the U.S. adult population by gender, race and ethnicity, partisan affiliation, education and other categories. Read more about the  ATP’s methodology .

Here are the  questions used for this analysis, along with responses, and its methodology .

Here’s a closer look at the findings from the two new surveys – one of adults and one of teens – which we conducted in late September through October, before the states’ lawsuit against Meta.

Adults’ views on social media policies aimed at minors

A bar chart showing that most U.S. adults support parental consent and time restrictions for minors using social media sites.

Most U.S. adults (81%) say they support social media companies requiring parental consent for minors to create a social media account. About seven-in-ten favor requiring people to verify their age before using social media sites (71%) and setting limits on how much time minors can spend on these platforms (69%). Only about one-in-ten adults oppose each of these three measures.

Still, some adults are uncertain. For example, roughly one-in-five adults are unsure if companies should require age verification (18%) or set time limits for minors (17%).

Views among adults by age, party and parental status

Many social media companies do not allow those under 13 to use their sites. Still, there’s a growing movement to develop stricter age verification measures , such as requiring users to provide government-issued identification. Legislators have pushed for mandatory parental consent and time restrictions for those under 18, arguing this will help parents better monitor what their children do on social media.

Our survey finds there is strong bipartisan support for these types of policies. Clear majorities of Republicans and Democrats – including independents who lean to either party – support parental consent, time limits for minors and age verification.

A bar chart showing that young adults are less likely than older Americans to support social media policies aimed at minors.

Majorities of adults across age groups support social media companies introducing these measures. But young adults are less supportive than their older counterparts. For example, 67% of those ages 18 to 29 say social media sites should require parental consent for minors to create an account, but this share rises to 84% among those ages 30 and older.

Additionally, majorities of parents and those without children back each of these measures, though support is somewhat higher among parents.

Teens’ views on social media policies for minors

A chart showing that U.S. teens are more likely to support than oppose social media companies requiring parental consent and age verification; fewer favor time restrictions.

Building on the Center’s previous studies of youth and social media, we asked U.S. teens ages 13 to 17 about their views on these measures.

Teens are more likely to support than oppose social media companies requiring parental consent for minors to create an account (46% vs. 25%). There’s even more support for requiring people to verify their age before using these sites – 56% of teens favor this, while 16% oppose it.

But their views are more divided when it comes to setting limits on how long minors can use these sites. Similar shares of teens support and oppose this (34% vs. 36%).

For each of these policies, about three-in-ten teens report being unsure if this is something social media companies should do.

How adults’ and teens’ views on social media policies differ

A dot plot showing that majorities of U.S. adults and teens support social media companies requiring people to verify their age, but there’s a wide gap on requiring parental consent.

Adults are considerably more supportive of all three measures we asked about than are teens.

While 81% of U.S. adults support social media companies requiring parental consent for minors to create an account, that share drops to 46% among U.S. teens.

Adults are also about twice as likely as teens to support setting limits on how much time minors can spend on social media sites (69% vs. 34%).

But majorities of adults and teens alike support requiring people to verify their age before using social media sites. But on this, too, adults are more supportive than teens (71% vs. 56%).

Note: Here are the  questions used for this analysis, along with responses, and its methodology .

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6 facts about Americans and TikTok

Whatsapp and facebook dominate the social media landscape in middle-income nations, how teens and parents approach screen time, germans stand out for their comparatively light use of social media, majorities in most countries surveyed say social media is good for democracy, most popular.

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