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Pick n Pay Stores: Business Model, SWOT Analysis, and Competitors 2023

Inside This Article

In this blog article, we will delve into the business model of Pick n Pay Stores, one of the leading retail companies in South Africa. We will explore the key elements of their business model, including their product offerings, target market, and distribution channels. Additionally, a SWOT analysis will be conducted to assess the company's strengths, weaknesses, opportunities, and threats. Furthermore, we will identify their main competitors in the industry and analyze how Pick n Pay Stores is positioned to thrive in the market by 2023.

What You Will Learn:

  • Who owns Pick n Pay Stores and the significance of their ownership in the company's operations and decision-making processes.
  • The mission statement of Pick n Pay Stores and how it guides their business strategies and customer interactions.
  • The various revenue streams and strategies employed by Pick n Pay Stores to generate profits and sustain their operations.
  • An in-depth explanation of the Pick n Pay Stores Business Model Canvas, including its key components and how they contribute to the company's success.
  • An overview of the main competitors of Pick n Pay Stores and the competitive landscape in which the company operates.
  • A comprehensive SWOT analysis of Pick n Pay Stores, highlighting its strengths, weaknesses, opportunities, and threats in the market.

Who owns Pick n Pay Stores?

Ownership structure of pick n pay stores.

Pick n Pay Stores is a well-known South African retail company that operates a chain of supermarkets and convenience stores. Established in 1967, the company has grown to become one of the largest retailers in the country. But who exactly owns Pick n Pay Stores? Let's delve into the ownership structure of this retail giant.

Raymond Ackerman: The Founder and Initial Owner

Pick n Pay Stores was founded by Raymond Ackerman, a prominent South African businessman, in 1967. Ackerman played a crucial role in the establishment and growth of the company during its early years. He served as the Chairman of Pick n Pay for several decades and was highly influential in shaping the company's strategic direction.

Public Shareholders: Widely Held Company

Today, Pick n Pay Stores is a widely held company with a significant number of public shareholders. This means that ownership of the company is dispersed among numerous individual and institutional investors who hold shares in the company. These shareholders have the opportunity to participate in the company's growth and success through their ownership stakes.

The Ackerman Family: Continuing Involvement

Although Raymond Ackerman is no longer actively involved in the day-to-day operations of Pick n Pay Stores, the Ackerman family still maintains a stake in the company. Gareth Ackerman, Raymond's son, succeeded him as the Chairman of Pick n Pay in 2010 and played a crucial role in steering the company's growth and expansion.

Employee Share Ownership Plans

Pick n Pay Stores also offers employee share ownership plans (ESOPs) to its employees. Through these plans, employees have the opportunity to purchase shares in the company, thereby becoming partial owners. This not only incentivizes employees but also aligns their interests with the long-term success of the company.

In conclusion, Pick n Pay Stores is a widely held company with Raymond Ackerman being the founder and initial owner. The company's ownership structure includes public shareholders, the continuing involvement of the Ackerman family, and employee share ownership plans. This diverse ownership structure ensures that Pick n Pay Stores is accountable to a wide range of stakeholders and supports its long-standing position as a leading retailer in South Africa.

What is the mission statement of Pick n Pay Stores?

The mission statement of pick n pay stores.

Pick n Pay Stores, one of South Africa's largest supermarket chains, has a clear and concise mission statement that drives its operations and guides its decision-making processes. The mission statement of Pick n Pay Stores is as follows:

"To be the champion of the customer, providing quality, affordable products and exceptional service through a culture of innovation and operational excellence."

This mission statement reflects the core values and goals of Pick n Pay Stores, outlining its commitment to its customers, the quality and affordability of its products, exceptional service, innovation, and operational excellence.

Championing the Customer

Pick n Pay Stores places a strong emphasis on championing the customer. This means that the company is dedicated to understanding and meeting the needs of its customers. By prioritizing customer satisfaction, Pick n Pay Stores aims to build strong and long-lasting relationships with its clientele.

Quality and Affordability

Another important aspect of Pick n Pay Stores' mission statement is its focus on providing quality and affordable products. The company understands the importance of offering a wide range of high-quality products at competitive prices. This commitment to quality and affordability ensures that customers receive the best value for their money, making Pick n Pay Stores a trusted and preferred shopping destination.

Exceptional Service

Pick n Pay Stores strives to deliver exceptional service to its customers. This means going above and beyond to meet and exceed customer expectations. Whether it's through helpful and friendly staff, efficient checkout processes, or personalized assistance, Pick n Pay Stores aims to create a positive and memorable shopping experience for every customer.

Culture of Innovation

Innovation is a crucial element of Pick n Pay Stores' mission statement. The company recognizes the importance of staying ahead of the curve and continuously improving its operations. By embracing a culture of innovation, Pick n Pay Stores seeks to provide customers with new and exciting products, services, and shopping experiences that meet their evolving needs.

Operational Excellence

Lastly, Pick n Pay Stores' mission statement emphasizes operational excellence. The company is committed to efficient and effective processes that ensure the smooth running of its stores. This commitment to operational excellence enables Pick n Pay Stores to deliver on its promise of quality, affordability, and exceptional service consistently.

In conclusion, Pick n Pay Stores' mission statement reflects its dedication to being a customer-centric supermarket chain offering quality, affordable products, and exceptional service. By championing the customer, focusing on quality and affordability, delivering exceptional service, fostering a culture of innovation, and striving for operational excellence, Pick n Pay Stores remains steadfast in its commitment to meeting the diverse needs of its customers.

How does Pick n Pay Stores make money?

Revenue streams.

Pick n Pay Stores generates its revenue through a variety of channels. The company operates primarily in the retail industry, offering a wide range of products and services to its customers. Below are the main revenue streams that contribute to Pick n Pay's financial success:

1. Retail Sales

The primary source of revenue for Pick n Pay Stores is the sale of various consumer goods through its extensive network of stores. These stores offer a wide range of products, including groceries, household items, clothing, electronics, and more. The company aims to provide customers with a one-stop shopping experience, catering to their everyday needs. The revenue generated from these retail sales forms the core of Pick n Pay's income.

2. Franchise Fees

Pick n Pay also earns revenue through its franchise operations. The company allows qualified individuals or entities to open and operate Pick n Pay stores under a franchise agreement. Franchisees pay upfront fees, ongoing royalties, and other charges to the company in exchange for the right to use the Pick n Pay brand and benefit from the company's established business model. This stream of revenue contributes to the overall profitability of Pick n Pay.

3. Online Sales

To keep up with changing consumer preferences and technological advancements, Pick n Pay has ventured into the world of e-commerce. The company operates an online platform where customers can conveniently purchase products and have them delivered to their doorstep. This additional sales channel not only expands Pick n Pay's customer base but also generates revenue through online transactions. As the demand for online shopping continues to grow, this revenue stream is becoming increasingly significant for the company.

4. Financial Services

Pick n Pay Stores offers various financial services to its customers, including credit cards, insurance, and personal loans. These services are provided through partnerships with financial institutions. By offering these services, Pick n Pay aims to enhance customer loyalty and increase their spending within the stores. Revenue is generated through interest charges, fees, and commissions associated with these financial products.

5. Property Rentals

In addition to retail operations, Pick n Pay owns a considerable number of properties, including shopping centers and other commercial spaces. The company generates revenue by leasing these properties to other retailers, businesses, and tenants. By capitalizing on its extensive property portfolio, Pick n Pay diversifies its revenue streams and maximizes returns on its assets.

Pick n Pay Stores generates revenue through a combination of retail sales, franchise fees, online sales, financial services, and property rentals. These multiple revenue streams allow the company to maintain a strong financial position and continue to invest in its growth and expansion. By focusing on customer needs, embracing technology, and diversifying its offerings, Pick n Pay remains a leading player in the retail industry and a profitable business entity.

Pick n Pay Stores Business Model Canvas Explained

What is a business model canvas.

A Business Model Canvas is a strategic management tool that helps companies analyze, visualize, and communicate their business model. It is a one-page framework that provides a holistic view of how a company creates, delivers, and captures value.

Introduction to Pick n Pay Stores

Pick n Pay Stores is a renowned South African retail company that operates in the grocery and general merchandise sector. Established in 1967, Pick n Pay has grown to become one of the largest supermarket chains in the country, with over 1,700 stores across various formats.

Key Components of Pick n Pay's Business Model Canvas

Customer segments.

Pick n Pay serves a diverse range of customer segments, including individuals and families from various income levels. They cater to both urban and rural customers, offering a wide range of products to meet their different needs and preferences.

Value Proposition

Pick n Pay's value proposition revolves around providing customers with a convenient and enjoyable shopping experience. They offer a broad assortment of high-quality products at competitive prices, ensuring that customers can find everything they need under one roof. Additionally, Pick n Pay focuses on delivering excellent customer service and creating a welcoming environment for shoppers.

Pick n Pay utilizes various channels to reach its customers. Their brick-and-mortar stores are the primary distribution channel, providing customers with a physical space to browse and purchase products. Additionally, Pick n Pay has embraced e-commerce, offering online shopping and home delivery services to cater to the evolving needs of their customers.

Customer Relationships

Pick n Pay aims to build long-term relationships with its customers by providing exceptional service and personalized experiences. They prioritize customer satisfaction and continuously strive to meet and exceed their expectations. Through loyalty programs, personalized offers, and responsive customer support, Pick n Pay fosters loyalty and encourages repeat business.

Pick n Pay generates revenue through the sale of various products, including groceries, fresh produce, general merchandise, and household essentials. They also earn revenue from value-added services, such as financial services, mobile prepaid airtime, and utility bill payments.

Key Resources

Pick n Pay's key resources include its extensive store network, distribution centers, logistics infrastructure, and technology systems. They also rely on a dedicated workforce to ensure smooth operations and provide excellent customer service.

Key Activities

Pick n Pay's key activities involve sourcing and procuring products, managing inventory, ensuring store operations run smoothly, and delivering a seamless shopping experience. They also focus on marketing and promotional activities to attract and retain customers.

Key Partnerships

Pick n Pay collaborates with various partners to enhance its business model. They form strategic partnerships with suppliers to ensure a reliable supply chain and maintain product quality. Additionally, Pick n Pay works with financial institutions to provide convenient payment options and offer financial services to its customers.

By analyzing Pick n Pay's Business Model Canvas, it is evident that the company focuses on delivering value to its customers through a comprehensive range of products, exceptional service, and convenient shopping experiences. With its customer-centric approach, Pick n Pay continues to be a trusted and preferred choice for South African shoppers.

Which companies are the competitors of Pick n Pay Stores?

Competitors of pick n pay stores.

Pick n Pay Stores faces stiff competition in the retail industry, with several companies vying for market share in South Africa. Here are some of the key competitors of Pick n Pay:

Shoprite Holdings : Shoprite Holdings is one of the largest retail chains in South Africa and a significant competitor to Pick n Pay Stores. With its extensive network of stores, including Shoprite and Checkers, the company offers a wide range of products and competitive pricing.

Woolworths Holdings : Woolworths Holdings, a well-established retailer in South Africa, competes with Pick n Pay through its Woolworths stores. Known for its quality products and customer service, Woolworths targets a slightly higher-end market segment.

Spar Group : Spar Group operates a multitude of grocery stores across South Africa, making it another formidable competitor for Pick n Pay. Spar stores are known for their convenience and focus on serving local communities.

Massmart Holdings : Massmart Holdings, a subsidiary of Walmart, operates several retail chains in South Africa, including Game, Makro, and Builders Warehouse. While primarily focusing on non-food products, Massmart poses a competitive threat to Pick n Pay through its hypermarkets and wholesale stores.

Dis-Chem Pharmacies : Although primarily known for its pharmaceutical products, Dis-Chem Pharmacies has expanded its offerings to include grocery items, health and beauty products, and more. With its growing presence, Dis-Chem is gradually becoming a competitor to Pick n Pay.

Independent retailers : In addition to the larger retail chains, numerous independent retailers, such as local supermarkets and convenience stores, also compete with Pick n Pay Stores. These smaller players often cater to specific neighborhoods or communities, offering personalized service and localized product selections.

Despite facing tough competition, Pick n Pay Stores has managed to maintain its market position and customer loyalty through its wide product range, competitive pricing, and emphasis on customer satisfaction. Continuous innovation and adapting to changing consumer preferences are crucial for the company to stay ahead in the highly competitive retail landscape.

Pick n Pay Stores SWOT Analysis

Established brand: Pick n Pay Stores is a well-known and trusted brand in the retail industry, with a strong presence in South Africa. The company has been operating for over 50 years and has built a loyal customer base.

Wide product assortment: Pick n Pay Stores offers a diverse range of products, including groceries, clothing, household items, and electronics. This wide product assortment attracts a wide customer base and helps to drive sales.

Strong supply chain: The company has a robust supply chain network, allowing them to efficiently source and distribute products to their stores. This enables Pick n Pay Stores to maintain high levels of inventory and meet customer demand without disruptions.

Customer loyalty programs: Pick n Pay Stores has implemented customer loyalty programs, such as their Smart Shopper program, which rewards customers for their purchases. These programs help to enhance customer loyalty and encourage repeat business.

Limited international presence: While Pick n Pay Stores is a dominant player in the South African market, their international presence is relatively limited. This lack of global presence puts the company at a disadvantage compared to competitors with a broader geographic reach.

Reliance on third-party suppliers: Pick n Pay Stores heavily relies on third-party suppliers for their products. This dependence on external suppliers can lead to potential disruptions in the supply chain and affect product availability.

Inconsistent customer service: Despite having a strong brand reputation, Pick n Pay Stores has received some criticism for inconsistent customer service. This inconsistency in service quality can impact the overall customer experience and potentially lead to customer dissatisfaction.

Opportunities

Expansion into e-commerce: The growing trend of online shopping presents an opportunity for Pick n Pay Stores to expand its presence in the digital space. By investing in e-commerce capabilities and offering online shopping options, the company can tap into a larger customer base and increase sales.

Strategic partnerships: Pick n Pay Stores can explore strategic partnerships with local and international brands to enhance their product offerings and attract new customers. Collaborations with popular brands or exclusive product launches can generate excitement and drive foot traffic to their stores.

Focus on sustainability: With increasing consumer awareness and demand for sustainable products, Pick n Pay Stores can seize the opportunity to position themselves as a sustainable retailer. By offering eco-friendly products and implementing sustainable practices throughout their operations, the company can attract environmentally conscious customers.

Intense competition: The retail industry in South Africa is highly competitive, with numerous local and international players vying for market share. This intense competition poses a threat to Pick n Pay Stores' market position and profitability.

Economic downturns: Fluctuations in the economy, such as recessions or currency devaluation, can impact consumer spending and affect Pick n Pay Stores' sales. Economic downturns can lead to reduced consumer confidence and discretionary spending, negatively impacting the company's revenue.

Changing consumer preferences: Consumer preferences and shopping habits are constantly evolving. If Pick n Pay Stores fails to adapt to these changes, such as the shift towards healthier and organic products, they may lose customers to competitors who cater to these preferences.

In conclusion, Pick n Pay Stores has several strengths, such as its established brand and wide product assortment. However, it also faces weaknesses, including limited international presence and inconsistent customer service. By capitalizing on opportunities like e-commerce expansion and sustainability, and addressing threats like intense competition and changing consumer preferences, Pick n Pay Stores can continue to thrive in the retail industry.

Key Takeaways

  • Pick n Pay Stores is owned by its shareholders, with a significant portion of the company being held by the founding Ackerman family and institutional investors.
  • The mission statement of Pick n Pay Stores is to be the best retail company in South Africa, offering great value, exceptional service, and a wide range of quality products to their customers.
  • Pick n Pay Stores generates revenue primarily through the sale of groceries, household products, and general merchandise in its stores across South Africa.
  • The Business Model Canvas of Pick n Pay Stores encompasses key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key activities, resources, partnerships, and cost structure.
  • Major competitors of Pick n Pay Stores in South Africa include Shoprite Holdings, Woolworths Holdings, and Spar Group.
  • In terms of SWOT analysis, Pick n Pay Stores' strengths include a strong brand, extensive store network, and diverse product range. However, weaknesses such as intense competition and dependence on the South African market, along with opportunities like expanding into e-commerce and threats like economic downturns, pose challenges to the company.

In conclusion, Pick n Pay Stores is owned by the Ackerman family, with Raymond Ackerman being the founder and former chairman. The mission statement of Pick n Pay Stores is to be the trusted partner for customers, suppliers, and communities in delivering quality products and value for money.

Pick n Pay Stores primarily makes money through the sale of groceries, clothing, and general merchandise. They operate a retail business model, focusing on providing a wide range of products to meet customer needs.

The business model canvas of Pick n Pay Stores can be explained through different key elements, including key activities such as purchasing and distribution, key resources such as the store network and supplier relationships, and customer segments targeting various demographics and income levels.

When it comes to competitors, Pick n Pay Stores faces competition from various companies in the retail industry. Major competitors include Shoprite Holdings, Woolworths Holdings, and Spar Group, among others. These competitors offer similar products and services, which creates a competitive landscape for Pick n Pay Stores.

A SWOT analysis of Pick n Pay Stores reveals its strengths such as a strong brand reputation and extensive store network, weaknesses including limited international presence, opportunities for expansion and innovation, and threats posed by increasing competition and changing consumer preferences.

Overall, Pick n Pay Stores has established itself as a trusted and well-known brand in the retail industry, and continues to adapt to market changes and customer demands to maintain its competitive position.

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Pick n Pay unveils strategic plan for growth amid restructuring, leadership changes

Jan 15, 2024

Pick n Pay unveils strategic plan for growth amid restructuring, leadership changes

SOUTH AFRICA – Pick n Pay,  South Africa’s leading retailer, has announced a comprehensive strategic plan aimed at rejuvenating growth, accompanied by significant changes in its leadership structure.

Group CEO Sean Summers outlined the key initiatives in a bid to focus on customers, buying, store execution, and overall store estate management.

The immediate structural adjustment involved the creation of a new retail division, Pick n Pay Retail, designed to address the specific needs of the retail segment, with a renewed emphasis on customer experience.

This division will now encompass the Franchise category, streamlining the reporting lines to ensure effective leadership and decision-making.

Sean also highlighted that Pick n Pay is committed to sustaining the momentum of its growth drivers, including Online, Boxer, and Clothing.

Additionally, the retailer has appointed a diverse Group Executive team, consisting of six members, three of whom are women.

The team includes Group Chief Financial Officer Lerena Olivier, Chief People Officer Thembi Mbengashe, and Managing Executive for Clothing Hazel Pillay.

The appointment of Hazel Pillay to the Group Executive is praised for her outstanding results in the Clothing division. Pick n Pay acknowledged her contribution to the success of the segment.

Dallas Langman, with 34 years of experience within the group, has been appointed as the Managing Executive of the newly formed Pick n Pay Retail division.

His extensive background, including roles in various divisions such as Rest of Africa, Supermarkets, Hypermarkets, and Franchise, positions him well to lead the transformation of the core Pick n Pay retail business.

Johan Grobler will take over the leadership of Rest of Africa, assuming additional responsibilities for Value Added Services and Tomis, a recently acquired meat-producing and processing facility.

Marek Masojada will continue to lead Boxer as the Managing Executive.

The retailer’s focus on seamless customer experience is emphasized, with the consolidation of Franchise trading under Retail.

The move aims to provide customers with a consistent shopping experience across all Pick n Pay stores.

Pick n Pay reported a significant trading profit loss of 97.5% for the 26-week period, citing challenges such as elevated load-shedding costs and increased competitive intensity.

CEO Sean Summers labeled the results as “disappointing” at the time. The strategic plan and leadership changes are positioned to address these challenges and pave the way for future growth.

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Pick n Pay increase it’s turnover under Ekuseni strategic plan

Pick n Pay increase it’s turnover under Ekuseni strategic plan, Business Tech Africa

In May 2022 Pick n Pay group launched Ekuseni strategic plan , which resulted to growth of medium-term sales and profit targets with dividend of 25.3%.

 Pick n Pay shared their full H1 FY23 interim results announcement.  According to Pick n Pay, the Group delivered a positive performance in its first trading period under the Ekuseni  strategic plan. In addition to taking crucial steps to deliver the plan, the Group increased its turnover by 11.5% year-on-year. This strong turnover growth in part reflects the normalisation of the environment after the July 2021 civil unrest and Covid-19 liquor trading restrictions last year which negatively impacted the base. When excluding these disruptions in the base, we estimate normalised H1 FY23 turnover rose by an encouraging 8.2%.

While turnover normalised during this period, the Group continued to feel the after-effects of the civil unrest in terms of increased insurance and related security costs. Additional expense increases arose from broad inflationary pressures and from investment in implementing our Ekuseni strategic plan. Underlying gross profit margin reflects higher fuel costs, alongside price investment to support our customers. Despite this, the Group reported pro forma profit before tax of R588.0 million (+22.2% year-on-year), it said.

HIGHLIGHTS FROM THE PERIDO INCLUDE: 

– The 17 May launch of the Ekuseni strategic plan with ambitious medium-term sales and profit growth targets – Split of Pick n Pay supermarkets into two tailored banners: QualiSave, serving lower-to-middle-income customers, and Pick n Pay, serving middle-to-upper-income customers – Launch of an accelerated store refurbishment programme to clearly differentiate the two banners and improve the customer experience – Average weekly sales growth of 15% achieved for the 41 stores upgraded to the new CVPs – Market leading SA sales growth of 27.2% from soft-discounter Boxer, with its sales performance disclosed separately for the first time – Pick n Pay Clothing continued to gain market share with 14.8% sales growth – Online sales growth of 82.0%, with future growth to be supported by the recent launch of Pick n Pay groceries on the Mr D app,  South Africa’s leading online food delivery service – Reaching agreement with our largest labour union, SACCAWU, to introduce multi-skilling, which allows Pick n Pay to schedule employees for different jobs within one day, thereby improving productivity and customer service – R315 million Project Future savings, enabling Pick n Pay South Africa to restrict like-for-like cost growth to a similar level to its 4.5% like-for-like sales (and well below 6.0% Group like-for-like cost growth).

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pick n pay clothing business plan

How Value-Added Services Impact Retail: A PnP Clothing Case Study

Customers expect a personalised experience when shopping. an effective personalisation strategy or value-added service can help retailers and brands keep pace..

Today’s retail environment is challenging from almost any perspective because of price pressure from discounters, market disruption from online players, and increased price transparency for shoppers . Traditional differentiation approaches in retail – such as a unique selection of strategic pricing and promotions – are not as practical as they once were, as competitors can easily imitate them. However, differentiation is still possible through personalised approaches in which retailers create unique experiences tailored to individual customers. 

One effective strategy is integrating value-added services (VAS), providing additional perks beyond the standard product or service. In this case study, we delve into the significance of VAS and showcase a real-world example of how LayUp ‘s technology successfully differentiates participating Pick ‘n Pay Clothing stores.

Understanding Value-Added Services

VAS are extra features or support customers receive when purchasing a product or service. Rather than focusing solely on the core commodity, businesses can elevate their offerings and stand out by providing additional benefits. This approach attracts audiences and addresses specific customer needs, ultimately enhancing the product’s overall value.

Case Study: LayUp’s Lay-By Solution for Pick ‘n Pay Clothing

Pick ‘n Pay Clothing recognised the importance of introducing lay-bys to their in-store environment to serve their customers better. Leveraging LayUp’s technology, they swiftly brought this solution to market and conducted a trial without complex integrations.

pick n pay clothing business plan

5 Key Features of LayUp’s Lay-By Solution

Efficient in-store process.

LayUp’s custom-built terminal streamlined the lay-by process, allowing Pick ‘n Pay sales staff to sign up customers instantly and facilitate quick cash or card deposit payments. Each transaction took less than 60 seconds to execute, enhancing the in-store experience.

2. Convenient Payment Options

Once activated, customers could make interest-free online payments towards their lay-by or choose to make cash payments across a network of participating retailers in South Africa. This flexibility improved customer convenience and accessibility.

3. Transparent and User-Friendly Dashboard

LayUp provided Pick ‘n Pay Clothing with a comprehensive CRM dashboard, offering real-time insights into store performance, weekly revenue, and growth. Customers received reminders about upcoming payments, and the dashboard allowed them to cancel a payment plan and receive a refund without returning to the store.

4. VAS Solution Partnership

LayUp’s lay-by solution was further enhanced through targeted partnerships, including collaboration with Newland Terminals, making it a noteworthy payment solution that meets the customers’ needs.

5. Rapid-to-Market Strategy

LayUp’s technology enabled Pick ‘n Pay Clothing to go to market within a few weeks, showcasing the effectiveness of a rapid-to-market strategy in meeting customer demands.

ALSO READ: Case Study: LayUp’s Incentivised Cash-Back Plan for Cellucity

The Pick ‘n Pay Clothing and LayUp collaboration exemplifies how VAS can enhance the retail experience. Businesses can stay competitive and foster customer loyalty by addressing specific customer pain points and providing innovative solutions. LayUp’s lay-by solution serves as a testament to the power of VAS in creating a seamless, efficient, and customer-centric retail experience.

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Pick n Pay's big plans: New brands, cost-cutting, Boxer expansion and omnichannel growth

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Pick n Pay Project Red stores will employ a low-price strategy with an emphasis on essentials and fresh produce. Source: Supplied

The ambitious strategy is designed to deliver group turnover growth at a compound annual rate of 10% - resulting in market share growth for the group of at least 3%. In addition, the retail group has pledged through the plan to increase its profit before tax (PBT) margin to above 3.0% by FY26.

The five key elements of the four-year strategic plan are the following:

New customer value proposition: Introducing Project Red

In a bid to redefine its relationship with the customer, Pick n Pay will be organised into two customer-facing brands, each designed around specific customer needs. The new customer value proposition (CVP) is currently in a testing phase, but the core elements are:

• 'Project Red' stores will be organised to deliver low prices and great quality. They will have a range of around 8,000 SKUs, with an emphasis on essentials, a strong fresh offer, and excellent service, said the company.

Project Red stores will have a distinct fresh produce market feeling in the fruit and vegetable section with a focus on bulk offerings and promotions. A dedication aisle will be incorporated specifically for promotional goods, boasting numerous bulk displays to showcase the competitive prices to customers.

Project Red stores will offer market competitive promotions and will have a dedication aisle specifically for promotional goods and bulk displays. Source: Supplied

• Pick n Pay stores will offer a depth of range, and an emphasis on quality, innovation and freshness. These stores will have a range of around 18,000 SKUs, giving customers great value, linked to best quality. They will cater to customer aspirations, including through a fully-integrated omnichannel offer. Pick n Pay stores will include an expansive section that allows customers to explore the latest innovations in fresh fruit and vegetables.

There will also be prime destinations for butchery, bakery and cheese & wine. Improved in-store experiences will focus on themes such as health, indulgence, snacking, or hot beverages.

"These two Pick n Pay brands, together with the group’s Boxer business, will cover the market in a way that meets specific customer needs, and will appeal to the entire South African customer demographic," Pick n Pay said.

The CPV refocus was developed on the back of nearly a year in customer research, including over 7,000 customer interviews.

Improved Pick n Pay in-store experiences will include a focus on themes and destinations. Source: Supplied

Accelerating Boxer growth

The group's Boxer retail chain is a prominent limited-range discounter in Africa targeting price-conscious customers. The company is aiming to double Boxer’s turnover by FY26 through a combination of new store openings (200 over the next three years), and consistent like-for-like growth in existing stores.

"This is great news for customers across the country who are seeking exceptional value, and great news for the growth of our group," Pick n Pay said.

Omnichannel leadership

Pick n Pay has concluded a commercial services agreement with the Takealot Group which will see the launch of a dedicated Pick n Pay on-demand food, grocery and liquor offer on the Mr D app, which currently enjoys over 2.5 million active customers. The service will launch in August 2022, and will be available nationwide by the end of the current financial year.

The group sees this new offer as a decisive initiative in its plan to grow significantly in the fast-growing online food and grocery market. The new offer will benefit from Pick n Pay’s expertise in food and grocery, and its nationwide store network. Takealot will bring its industry-leading technology, and unrivalled delivery network. Pick n Pay’s Smart Shopper loyalty programme will be integrated into the offer, with customers able to earn points when shopping for Pick n Pay groceries on the Mr D app.

Source: Supplied

Pick n Pay and Takealot partner to launch grocery platform on Mr D

17 May 2022

R3bn in cost reduction

Project Future is the group’s modernisation and efficiency plan, with savings directed into giving customers lower prices and better value. According to the company, Phase 1 of the plan delivered R1bn in savings over two years. Project Future Phase 2 will reduce costs by a further R3bn over the next three years.

"The group is confident that substantial efficiencies can be achieved in areas including store productivity, supply chain and working capital, commercial buying, goods not for resale, modernisation of support offices, and a more sustainable and efficient store state," the company said.

South African retail racks up R516bn in annual sales

South African retail racks up R516bn in annual sales

12 May 2022

Building a future-fit, high-performance team

Pick n Pay said that key to the overall plan is a goal to build a future-fit, high-performance team, delivering consistently every day for customers. The group has an intensive people plan in place to achieve this, including new initiatives on talent planning, recruitment and retention, training, mentoring, and development, effective hybrid working, and innovative staff engagement. Greater diversity is also a priority, building on momentum achieved in recent years.

Source: Supplied

Commenting on the strategic plan, group CEO Pieter Boone said that the goal was to unlock the full potential of the Pick n Pay Group and accelerate the momentum it's built over the past year.

“I am hugely excited by each element of the plan. Through our new customer value proposition for Pick n Pay, we will give customers a more tailored and personal experience, better prices, and more exciting stores. Boxer is already a phenomenal business, and our pledge to open 200 new stores will be great news for customers in search of the best value in the market.

“Our commercial agreement with the Takealot Group will transform the market for on-demand grocery, with over 2.5 million customers on the Mr D app benefiting from a dedicated Pick n Pay food and grocery offer, and Takealot’s unrivalled delivery network. Project Future is improving our business day by day by making it leaner, more productive, and more modern - with the savings pledged towards even better prices for customers.

“It is a comprehensive and balanced plan, and a significant new chapter in the Group’s history."

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Summers rethinks Pick n Pay strategy

Turnaround plan expected to take up to two years to yield results.

Pick n Pay aims to drive growth for its shopping platforms by introducing more non-grocery items and revamping its loyalty programme to make it easier for customers to collect and spend points.

This is part of a raft of interventions the company will implement to turn around the business — a process expected to take up to two years to yield results...

pick n pay clothing business plan

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Moscow International Business Center

Commercial district in central moscow, russia / from wikipedia, the free encyclopedia, dear wikiwand ai, let's keep it short by simply answering these key questions:.

Can you list the top facts and stats about Moscow International Business Center?

Summarize this article for a 10 year old

The Moscow International Business Center ( MIBC ), [lower-alpha 1] also known as Moscow-City , [lower-alpha 2] is a commercial development in Moscow , the capital of Russia . The project occupies an area of 60 hectares, [1] and is located just east of the Third Ring Road at the western edge of the Presnensky District in the Central Administrative Okrug . Construction of the MIBC takes place on the Presnenskaya Embankment of the Moskva River , approximately 4 kilometers (2.5   mi) west of Red Square .

The complex is home to the highest numbers of skyscrapers in Europe. The Government of Moscow first conceived the project in 1992, as a mixed development of office, residential, retail and entertainment facilities. [2] An estimated 250,000   – 300,000 people will be working in, living in, or visiting the complex at any given time. [1] By 2016, twelve of the twenty-three planned facilities of the MIBC were already built; seven buildings were under construction; and four were in the design stage. [3]

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Moscow International Business Center (Moscow City)

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What can you do at Moscow City?

  • Dine in style: Moscow City is home to 100+ cafes and restaurants, including Europe’s highest restaurant and ice-cream shop
  • See Moscow like never before: Ascend to one of Moscow City’s observation decks for an unparalleled panorama of Moscow
  • Admire world-class architecture: Each of Moscow City’s skyscrapers has distinctive architecture and design
  • Learn something new: Visit the Museum of High-Rise Architecture in Moscow or the Metro Museum

Moscow City is a multifunctional complex in the west of Moscow, which has come to represent the booming business of Russia’s capital. Its skyscrapers enrich Moscow’s skyline, contrasting the medieval cupolas and Stalinist high-rises. Visitors to Moscow City can enjoy entertainment high in the sky, as the complex is home not just to offices, but to restaurants, cinemas, viewing platforms, and museums.

Moscow International Business Center (Moscow City)

Photo by Alex Zarubi on Unsplash

History of Moscow City

Moscow City was first conceived in 1991 by honoured Soviet architect Boris Tkhor, who proposed to construct a business center in Moscow. It would be complete with gleaming skyscrapers rivalling those of New York and London, to reflect the new life and growing ambitions of post-Soviet Russia.

The chosen site was a stone quarry and disused industrial zone in western Moscow, in between the Third Ring Road and Moskva River. Initially, the territory was divided into 20 sections arranged in a horseshoe shape around a central zone. The skyscrapers would increase in height as they spiralled around the central section, with shorter structures built on the waterfront to give the taller buildings behind a view of the river. 

Architect Gennady Sirota, who contributed to iconic projects such as the Olympic Sports Complex on Prospekt Mira, was selected as the chief architect, and many other world-famous architects were attracted to Moscow to realise their visions in Moscow City.

What can you see and do at Moscow City?

Where Moscow’s cityscape was once dominated by Stalin’s Seven Sisters skyscrapers , this is no more. Moscow City is home to eight of Russia’s ten tallest buildings, six of which exceed 300 metres in height. More buildings are still under construction there today, including the One Tower (which will be Europe’s second-tallest building). Once completed, Moscow City will comprise more than 20 innovative structures.

Each of Moscow City’s skyscrapers was designed by its own architect, lending the cluster of skyscrapers a unique appearance. Aside from being a site of architectural wonder, Moscow City is a place for leisure and entertainment with over 100 cafes and restaurants, exhibition spaces, cinemas, viewing platforms, and more.

Photo by Nikita Karimov on Unsplash

Federation Tower

  • East Tower: 374m, 97 floors; West Tower: 243m, 63 floors
  • Completed in 2017
  • Architects: Sergey Tchoban and Peter Schweger

The East Federation Tower is the tallest building in Moscow, and the second-tallest building in Europe after the Lakhta Centre in St Petersburg. Visitors can enjoy a luxurious meal of seafood, truffles or steak at restaurant ‘Sixty’ on the 62nd floor of the West Tower, or visit Europe’s highest observation deck, ‘Panorama 360’, on the 89th floor of the East Tower.

Did you know? The ice cream and chocolate shop on the 360 observation deck are the highest in the world!

  • South Tower: 354m, 85 floors; North Tower: 254m, 49 floors
  • Completed in 2015
  • Architect: Skidmore, Owings & Merrill LLP

The South OKO Tower is the third-tallest building in Russia and Europe. Here, you can visit ‘Ruski’ to dine on hearty Russian cuisine cooked on a real Russian stove, and have a drink in the ice bar. Alternatively, visit restaurant, nightclub and performance space ‘Birds’; the restaurant is the highest in Europe, situated on the 86th floor roof terrace alongside an observation deck. The OKO Towers are also home to karaoke club ‘City Voice’.

Did you know? Underneath OKO Towers is the largest underground parking in Europe, with 16 levels and 3,400 parking spaces.

Mercury Tower

  • 339m tall, 75 floors
  • Architects : Mikhail Posokhin, Frank Williams, Gennady Sirota

Another multifunctional skyscraper, which was designed as the first truly ‘green’ building in Moscow. The Mercury Tower has a distinct geometric shape and copper-coloured glazing, and was the tallest building in Europe upon completion. Visit ‘More i myaso’ (Sea and meat) on the first floor of the tower to enjoy European and Mediterranean cuisine whilst surrounded by greenery. On the 2nd and 40th floors a modern art gallery, the ‘ILONA-K artspace’, has just opened.

City of Capitals

  • Moscow Tower: 302m, 76 floors; St Petersburg Tower: 257m, 65 floors
  • Completed in 2009
  • Architect: Bureau NBBJ

The unique geometric design of the City of Capitals towers resembles stacks of rotating blocks, and is rooted in Constructivism of the early Soviet period (many Soviet Constructivist buildings can be found in Moscow). Visitors to the Moscow Tower can enjoy a range of cuisines – traditional Italian dishes on the summer terrace of ‘Tutto Bene’, Panasian cuisine in the tropical luxury of the ‘Bamboo Bar’ on the 1st floor’, and poke or smoothie bowls at ‘Soul in the Bowl’ cafe on the 80th floor.

Tower on the Embankment

  • Tower A: 84m; Tower B:127m; Tower C: 268m, 61 floors
  • Completed in 2007
  • Architects: Vehbi Inan and Olcay Erturk

After completion, the Tower on the Embankment was the tallest building in Europe, and is now the 13th tallest. It houses the headquarters of several large Russian and international  companies, including IBM and KPMG. There are two cafes located on the 1st floor of Tower C – self-service café ‘Obed Bufet’ (Lunch Buffet) and Bakery Chain ‘Khleb Nasushchny’ (Daily Bread).

Evolution Tower

  • 255m tall, 54 floors
  • Architects: Philip Nikandrov and RMJM Scotland Ltd

Evolution is Moscow City’s most recognisable tower, and the 11th tallest building in Russia. Its façade is a true architectural marvel, comprising continuous strips of curved glazing spiralling high into  the sky. According to the architect, Philip Nikandrov, the spiral shape of the tower honours centuries of architectural design in Russia, from the onion domes of St Basil's Cathedral to Vladimir Shukhov’s Tatlin Tower, a masterpiece of Constructivist design. Outside the Evolution tower is a landscaped terrace and pedestrian zone descending to the Presnenskaya Embankment, which was also designed by Nikandrov.

Did you know? Moscow’s largest wedding palace was supposed to be built on the site of the Evolution tower, though the project was abandoned.

  • 239m tall, 60 floors
  • Completed in 2011

Imperia’s interesting design has a curved roof and an arched glass façade. Inside the tower are various cafes including ‘City Friends’ for all-day breakfasts and light lunches, ‘Mama in the City’ for simple meals of Russian cuisine, and ‘abc kitchen’ for European and Indian-inspired dishes. Alternatively, visit ‘High Bar’ on the 56th floor for cocktails with a view. In Imperia you’ll also find the Museum of High-Rise Construction in Moscow (suitably located on the 56th floor), and the Camera Immersive Theatre.

Did you know? Inside Vystavochnaya metro station is the Metro Museum , dedicated to the history of the beautiful Moscow Metro!

  • 130m tall, 26 floors
  • Completed in 2001
  • Architect: Boris Tkhor

Tower 2000 was Moscow City’s first tower. It stands on the opposite bank of the Moskva River, and houses a viewing platform from which visitors can admire an unparalleled panorama of Moscow City. The Bagration Bridge reaches across the river from the tower to Moscow City, and underneath are piers from where you can take boat trips.

Photo by Alexander Popov on Unsplash

Afimall is Moscow’s largest entertainment and shopping complex, home to 450 shops, cafes and restaurants, a cinema, and a virtual-reality game park. The shopping centre is located in the central section of Moscow City, and a cinema and concert hall are currently under construction there.

What’s nearby?

Sechenov Botanical Gardens: The botanical gardens of the First Moscow State Medical University was created for students’ training and research in 1946. Today it is open for free visits, and is home to a large arboretum.

Park Krasnaya Presnya: This park belonged to the Studenets estate of the Gagarin princes. It is a monument of 18th and 19th century landscaping, with Dutch ponds, ornate bridges, and tree-lined alleys. There are also sports facilities, sports equipment rental, and cafes.

Botanical Gardens

Photo by Akkit  on Wikipedia

Essential information for visitors

Website: https://www.citymoscow.ru/

Email: [email protected]

Phone: +7 (495) 730-23-33

Nearest metro: Mezhdunarodnaya (closest to the skyscrapers), Delovoy Tsentr (underneath Afimall), Vystavochnaya (closest to Expocentre)

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Moscow - St. Petersburg 3-star cruise by Vodohod

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This is our most popular cruise covering Moscow and St. Petersburg and all of the significant towns between these 2 cities. Besides the Two Capitals, you will visit the ancient towns of Uglich, Yaroslavl and Goritsy, the island of Kizhi, and Mandrogui village.

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This is our most popular Moscow tour that includes all the most prominent sights. You will become acquainted with ancient Russia in the Kremlin, admire Russian art in the Tretyakov Gallery, listen to street musicians as you stroll along the Old Arbat street, and learn about Soviet times on the Moscow Metro tour.

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Travel Itinerary For One Week in Moscow: The Best of Moscow!

I just got back from one week in Moscow. And, as you might have already guessed, it was a mind-boggling experience. It was not my first trip to the Russian capital. But I hardly ever got enough time to explore this sprawling city. Visiting places for business rarely leaves enough time for sightseeing. I think that if you’ve got one week in Russia, you can also consider splitting your time between its largest cities (i.e. Saint Petersburg ) to get the most out of your trip. Seven days will let you see the majority of the main sights and go beyond just scratching the surface. In this post, I’m going to share with you my idea of the perfect travel itinerary for one week in Moscow.

Moscow is perhaps both the business and cultural hub of Russia. There is a lot more to see here than just the Kremlin and Saint Basil’s Cathedral. Centuries-old churches with onion-shaped domes dotted around the city are in stark contrast with newly completed impressive skyscrapers of Moscow City dominating the skyline. I spent a lot of time thinking about my Moscow itinerary before I left. And this city lived up to all of my expectations.

7-day Moscow itinerary

Travel Itinerary For One Week in Moscow

Day 1 – red square and the kremlin.

Metro Station: Okhotny Ryad on Red Line.

No trip to Moscow would be complete without seeing its main attraction. The Red Square is just a stone’s throw away from several metro stations. It is home to some of the most impressive architectural masterpieces in the city. The first thing you’ll probably notice after entering it and passing vendors selling weird fur hats is the fairytale-like looking Saint Basil’s Cathedral. It was built to commemorate one of the major victories of Ivan the Terrible. I once spent 20 minutes gazing at it, trying to find the perfect angle to snap it. It was easier said than done because of the hordes of locals and tourists.

As you continue strolling around Red Square, there’s no way you can miss Gum. It was widely known as the main department store during the Soviet Era. Now this large (yet historic) shopping mall is filled with expensive boutiques, pricey eateries, etc. During my trip to Moscow, I was on a tight budget. So I only took a retro-style stroll in Gum to get a rare glimpse of a place where Soviet leaders used to grocery shop and buy their stuff. In case you want some modern shopping experience, head to the Okhotny Ryad Shopping Center with stores like New Yorker, Zara, and Adidas.

things to do in Moscow in one week

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To continue this Moscow itinerary, next you may want to go inside the Kremlin walls. This is the center of Russian political power and the president’s official residence. If you’re planning to pay Kremlin a visit do your best to visit Ivan the Great Bell Tower as well. Go there as early as possible to avoid crowds and get an incredible bird’s-eye view. There are a couple of museums that are available during designated visiting hours. Make sure to book your ticket online and avoid lines.

Day 2 – Cathedral of Christ the Saviour, the Tretyakov Gallery, and the Arbat Street

Metro Station: Kropotkinskaya on Red Line

As soon as you start creating a Moscow itinerary for your second day, you’ll discover that there are plenty of metro stations that are much closer to certain sites. Depending on your route, take a closer look at the metro map to pick the closest.

The white marble walls of Christ the Saviour Cathedral are awe-inspiring. As you approach this tallest Orthodox Christian church, you may notice the bronze sculptures, magnificent arches, and cupolas that were created to commemorate Russia’s victory against Napoleon.

travel itinerary for one week in Moscow

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Unfortunately, the current Cathedral is a replica, since original was blown to bits in 1931 by the Soviet government. The new cathedral basically follows the original design, but they have added some new elements such as marble high reliefs.

Home to some precious collection of artworks, in Tretyakov Gallery you can find more than 150,000 of works spanning centuries of artistic endeavor. Originally a privately owned gallery, it now has become one of the largest museums in Russia. The Gallery is often considered essential to visit. But I have encountered a lot of locals who have never been there.

Famous for its souvenirs, musicians, and theaters, Arbat street is among the few in Moscow that were turned into pedestrian zones. Arbat street is usually very busy with tourists and locals alike. My local friend once called it the oldest street in Moscow dating back to 1493. It is a kilometer long walking street filled with fancy gift shops, small cozy restaurants, lots of cute cafes, and street artists. It is closed to any vehicular traffic, so you can easily stroll it with kids.

Day 3 – Moscow River Boat Ride, Poklonnaya Hill Victory Park, the Moscow City

Metro Station: Kievskaya and Park Pobedy on Dark Blue Line / Vystavochnaya on Light Blue Line

Voyaging along the Moscow River is definitely one of the best ways to catch a glimpse of the city and see the attractions from a bit different perspective. Depending on your Moscow itinerary, travel budget and the time of the year, there are various types of boats available. In the summer there is no shortage of boats, and you’ll be spoiled for choice.

exploring Moscow

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If you find yourself in Moscow during the winter months, I’d recommend going with Radisson boat cruise. These are often more expensive (yet comfy). They offer refreshments like tea, coffee, hot chocolate, and, of course, alcoholic drinks. Prices may vary but mostly depend on your food and drink selection. Find their main pier near the opulent Ukraine hotel . The hotel is one of the “Seven Sisters”, so if you’re into the charm of Stalinist architecture don’t miss a chance to stay there.

The area near Poklonnaya Hill has the closest relation to the country’s recent past. The memorial complex was completed in the mid-1990s to commemorate the Victory and WW2 casualties. Also known as the Great Patriotic War Museum, activities here include indoor attractions while the grounds around host an open-air museum with old tanks and other vehicles used on the battlefield.

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The hallmark of the memorial complex and the first thing you see as you exit metro is the statue of Nike mounted to its column. This is a very impressive Obelisk with a statue of Saint George slaying the dragon at its base.

Maybe not as impressive as Shanghai’s Oriental Pearl Tower , the skyscrapers of the Moscow City (otherwise known as Moscow International Business Center) are so drastically different from dull Soviet architecture. With 239 meters and 60 floors, the Empire Tower is the seventh highest building in the business district.

The observation deck occupies 56 floor from where you have some panoramic views of the city. I loved the view in the direction of Moscow State University and Luzhniki stadium as well to the other side with residential quarters. The entrance fee is pricey, but if you’re want to get a bird’s eye view, the skyscraper is one of the best places for doing just that.

Day 4 – VDNKh, Worker and Collective Farm Woman Monument, The Ostankino TV Tower

Metro Station: VDNKh on Orange Line

VDNKh is one of my favorite attractions in Moscow. The weird abbreviation actually stands for Russian vystavka dostizheniy narodnogo khozyaystva (Exhibition of Achievements of the National Economy). With more than 200 buildings and 30 pavilions on the grounds, VDNKh serves as an open-air museum. You can easily spend a full day here since the park occupies a very large area.

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First, there are pavilions that used to showcase different cultures the USSR was made of. Additionally, there is a number of shopping pavilions, as well as Moskvarium (an Oceanarium) that features a variety of marine species. VDNKh is a popular venue for events and fairs. There is always something going on, so I’d recommend checking their website if you want to see some particular exhibition.

A stone’s throw away from VDNKh there is a very distinctive 25-meters high monument. Originally built in 1937 for the world fair in Paris, the hulking figures of men and women holding a hammer and a sickle represent the Soviet idea of united workers and farmers. It doesn’t take much time to see the monument, but visiting it gives some idea of the Soviet Union’s grandiose aspirations.

I have a thing for tall buildings. So to continue my travel itinerary for one week in Moscow I decided to climb the fourth highest TV tower in the world. This iconic 540m tower is a fixture of the skyline. You can see it virtually from everywhere in Moscow, and this is where you can get the best panoramic views (yep, even better than Empire skyscraper).

top things to do in Moscow

Parts of the floor are made of tempered glass, so it can be quite scary to exit the elevator. But trust me, as you start observing buildings and cars below, you won’t want to leave. There is only a limited number of tickets per day, so you may want to book online. Insider tip: the first tour is cheaper, you can save up to $10 if go there early.

Day 5 – A Tour To Moscow Manor Houses

Metro Station: Kolomenskoye, Tsaritsyno on Dark Green Line / Kuskovo on Purple Line

I love visiting the manor houses and palaces in Moscow. These opulent buildings were generally built to house Russian aristocratic families and monarchs. Houses tend to be rather grand affairs with impressive architecture. And, depending on the whims of the owners, some form of a landscaped garden.

During the early part of the 20th century though, many of Russia’s aristocratic families (including the family of the last emperor) ended up being killed or moving abroad . Their manor houses were nationalized. Some time later (after the fall of the USSR) these were open to the public. It means that today a great many of Moscow’s finest manor houses and palaces are open for touring.

one week Moscow itinerary

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There are 20 manor houses scattered throughout the city and more than 25 in the area around. But not all of them easily accessible and exploring them often takes a lot of time. I’d recommend focusing on three most popular estates in Moscow that are some 30-minute metro ride away from Kremlin.

Sandwiched between the Moscow River and the Andropov Avenue, Kolomenskoye is a UNESCO site that became a public park in the 1920’s. Once a former royal estate, now it is one of the most tranquil parks in the city with gorgeous views. The Ascension Church, The White Column, and the grounds are a truly grand place to visit.

You could easily spend a full day here, exploring a traditional Russian village (that is, in fact, a market), picnicking by the river, enjoying the Eastern Orthodox church architecture, hiking the grounds as well as and wandering the park and gardens with wildflower meadows, apple orchards, and birch and maple groves. The estate museum showcases Russian nature at its finest year-round.

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If my travel itinerary for one week in Moscow was a family tree, Tsaritsyno Park would probably be the crazy uncle that no-one talks about. It’s a large park in the south of the city of mind-boggling proportions, unbelievable in so many ways, and yet most travelers have never heard of it.

The palace was supposed to be a summer home for Empress Catherine the Great. But since the construction didn’t meet with her approval the palace was abandoned. Since the early 1990’s the palace, the pond, and the grounds have been undergoing renovations. The entire complex is now looking brighter and more elaborately decorated than at possibly any other time during its history. Like most parks in Moscow, you can visit Tsaritsyno free of charge, but there is a small fee if you want to visit the palace.

Moscow itinerary

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Last, but by no means least on my Moscow itinerary is Kuskovo Park . This is definitely an off-the-beaten-path place. While it is not easily accessible, you will be rewarded with a lack of crowds. This 18th-century summer country house of the Sheremetev family was one of the first summer country estates of the Russian nobility. And when you visit you’ll quickly realize why locals love this park.

Like many other estates, Kuskovo has just been renovated. So there are lovely French formal garden, a grotto, and the Dutch house to explore. Make sure to plan your itinerary well because the estate is some way from a metro station.

Day 6 – Explore the Golden Ring

Creating the Moscow itinerary may keep you busy for days with the seemingly endless amount of things to do. Visiting the so-called Golden Ring is like stepping back in time. Golden Ring is a “theme route” devised by promotion-minded journalist and writer Yuri Bychkov.

Having started in Moscow the route will take you through a number of historical cities. It now includes Suzdal, Vladimir, Kostroma, Yaroslavl and Sergiev Posad. All these awe-inspiring towns have their own smaller kremlins and feature dramatic churches with onion-shaped domes, tranquil residential areas, and other architectural landmarks.

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I only visited two out of eight cities included on the route. It is a no-brainer that Sergiev Posad is the nearest and the easiest city to see on a day trip from Moscow. That being said, you can explore its main attractions in just one day. Located some 70 km north-east of the Russian capital, this tiny and overlooked town is home to Trinity Lavra of St. Sergius, UNESCO Site.

things to do in Moscow in seven days

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Sergiev Posad is often described as being at the heart of Russian spiritual life. So it is uncommon to see the crowds of Russian pilgrims showing a deep reverence for their religion. If you’re traveling independently and using public transport, you can reach Sergiev Posad by bus (departs from VDNKh) or by suburban commuter train from Yaroslavskaya Railway Station (Bahnhof). It takes about one and a half hours to reach the town.

Trinity Lavra of St. Sergius is a great place to get a glimpse of filling and warming Russian lunch, specifically at the “ Gostevaya Izba ” restaurant. Try the duck breast, hearty potato and vegetables, and the awesome Napoleon cake.

Day 7 – Gorky Park, Izmailovo Kremlin, Patriarch’s Ponds

Metro Station: Park Kultury or Oktyabrskaya on Circle Line / Partizanskaya on Dark Blue Line / Pushkinskaya on Dark Green Line

Gorky Park is in the heart of Moscow. It offers many different types of outdoor activities, such as dancing, cycling, skateboarding, walking, jogging, and anything else you can do in a park. Named after Maxim Gorky, this sprawling and lovely park is where locals go on a picnic, relax and enjoy free yoga classes. It’s a popular place to bike around, and there is a Muzeon Art Park not far from here. A dynamic location with a younger vibe. There is also a pier, so you can take a cruise along the river too.

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The Kremlin in Izmailovo is by no means like the one you can find near the Red Square. Originally built for decorative purposes, it now features the Vernissage flea market and a number of frequent fairs, exhibitions, and conferences. Every weekend, there’s a giant flea market in Izmailovo, where dozens of stalls sell Soviet propaganda crap, Russian nesting dolls, vinyl records, jewelry and just about any object you can imagine. Go early in the morning if you want to beat the crowds.

All the Bulgakov’s fans should pay a visit to Patriarch’s Ponds (yup, that is plural). With a lovely small city park and the only one (!) pond in the middle, the location is where the opening scene of Bulgakov’s novel Master and Margarita was set. The novel is centered around a visit by Devil to the atheistic Soviet Union is considered by many critics to be one of the best novels of the 20th century. I spent great two hours strolling the nearby streets and having lunch in the hipster cafe.

Conclusion and Recommendations

To conclude, Moscow is a safe city to visit. I have never had a problem with getting around and most locals are really friendly once they know you’re a foreigner. Moscow has undergone some serious reconstruction over the last few years. So you can expect some places to be completely different. I hope my one week Moscow itinerary was helpful! If you have less time, say 4 days or 5 days, I would cut out day 6 and day 7. You could save the Golden Ring for a separate trip entirely as there’s lots to see!

What are your thoughts on this one week Moscow itinerary? Are you excited about your first time in the city? Let me know in the comments below!

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24 comments.

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Ann Snook-Moreau

Moscow looks so beautiful and historic! Thanks for including public transit information for those of us who don’t like to rent cars.

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MindTheTravel

Yup, that is me 🙂 Rarely rent + stick to the metro = Full wallet!

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Mariella Blago

Looks like you had loads of fun! Well done. Also great value post for travel lovers.

Thanks, Mariella!

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I have always wanted to go to Russia, especially Moscow. These sights look absolutely beautiful to see and there is so much history there!

Agree! Moscow is a thousand-year-old city and there is definitely something for everyone.

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Tara Pittman

Those are amazing buildings. Looks like a place that would be amazing to visit.

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Adriana Lopez

Never been to Moscow or Russia but my family has. Many great spots and a lot of culture. Your itinerary sounds fantastic and covers a lot despite it is only a short period of time.

What was their favourite thing about Russia?

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Gladys Parker

I know very little about Moscow or Russia for the\at matter. I do know I would have to see the Red Square and all of its exquisite architectural masterpieces. Also the CATHEDRAL OF CHRIST THE SAVIOUR. Thanks for shedding some light on visiting Moscow.

Thanks for swinging by! The Red Square is a great starting point, but there way too many places and things to discover aside from it!

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Ruthy @ Percolate Kitchen

You are making me so jealous!! I’ve always wanted to see Russia.

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Moscow is in my bucket list, I don’t know when I can visit there, your post is really useful. As a culture rich place we need to spend at least week.

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DANA GUTKOWSKI

Looks like you had a great trip! Thanks for all the great info! I’ve never been in to Russia, but this post makes me wanna go now!

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Wow this is amazing! Moscow is on my bucket list – such an amazing place to visit I can imagine! I can’t wait to go there one day!

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The building on the second picture looks familiar. I keep seeing that on TV.

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Reesa Lewandowski

What beautiful moments! I always wish I had the personality to travel more like this!

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Perfect itinerary for spending a week in Moscow! So many places to visit and it looks like you had a wonderful time. I would love to climb that tower. The views I am sure must have been amazing!

I was lucky enough to see the skyline of Moscow from this TV Tower and it is definitely mind-blowing.

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Chelsea Pearl

Moscow is definitely up there on my travel bucket list. So much history and iconic architecture!

Thumbs up! 🙂

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Blair Villanueva

OMG I dream to visit Moscow someday! Hope the visa processing would be okay (and become more affordable) so I could pursue my dream trip!

Yup, visa processing is the major downside! Agree! Time and the money consuming process…

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Moscow-City – The Moscow International Business Center

  • 3 years ago

The Moscow Intenational Business Center

Moscow-City is an iconic location for life and work in Russia’s capital. Enormous skyscrapers, business centers, the best restaurants and retail spaces – all this is concentrated in one place. The ultramodern Moscow-City towers are truly striking in their outward appearance, and the layout of the apartments inside and the fantastic views that can be seen from the higher floors are nothing short of impressive.

This skyscraper compound, often referred to as Moskva-City, is the Russian take on Manhattan, where businessmen strike multi-million dollar deals daily while ordinary life goes on next door. Its state of the art spaces offer the ultimate convenience. The infrastructure of this business district is so well-developed that anyone can find something interesting for themselves here: from residential apartments to boutiques, clubs, exhibitions and more.

When the foundations for the Moscow-City skyscrapers were laid, a special kind of concrete was used, the properties of which are amplified by many times compared to standard concrete. Even in the event of a plane crashing into one of the buildings, the structural integrity of the towers will be preserved.

The architects of the Moscow-City Business Center have created a unique locality that has integrated into itself the hub of the capital’s business life and a whole ensemble of historical monuments. Anyone can admire the beauty of these skyscrapers from within or without the compound. There are also a number of apartments for sale or rent available in the MIBC itself. But first, let’s have a look at some more interesting facts about the financial core of Russia’s capital.

How It All Began

The history of Moscow-City goes all the way back to 1992. The government of Moscow at the time wanted to bring into existence its own skyscrapers like the ones in London or New York. And the idea caught on. In 1992 the project for the construction of the huge “Moscow-City” MIBC compound was enthusiastically approved, kick-starting the painstaking preparatory works. The original intention was that the skyscrapers would only house office space. However, as time went on, the towers began to welcome in ordinary residents who wanted to live on the territory of this business and finance hub.

Moscow-City is undoubtedly a city within a city. Its grandeur is mind-boggling. It is perfect in every way: from location to infrastructure. And today, anyone can get a feel of the atmosphere of the “capital city” of Russia’s business world – many of the apartments in Moscow-City are available for rent. Any citizen of Russia and even nationals of other countries can make use of these offers.

What It’s Like in 2021

Today Moscow-City is not just a magnificent and fascinating sight, but also a real hub for the work, life and leisure of thousands. Its infrastructure is organized in such a way that there is no need to leave the territory of the “city within a city” at all. This business district contains everything one may need for work and recreation. And if one does decide to venture out into the larger metropolis, the MIBC’s three subway stations make this remarkably simple to do.

Moscow-City stands on the Presnenskaya Embankment . Each of the buildings in the district has a name, which simplifies its identification. Some of the buildings form complexes that are united under one name, such as the Neva Towers and the Naberezhnaya Tower complex of two skyscrapers and one high rise. There are a total of 16 towers in the MIBC, of which the most popular are:

  • Moscow-City Central Core;
  • Tower 2000;
  • Evolution Tower;
  • Imperia Tower;
  • City of Capitals (Moscow Tower and St. Petersburg Tower);
  • Steel Peak Tower;
  • Federation Tower;
  • Mercury City Tower;
  • OKO Tower Complex.
  • 1 Moscow-City Central Core
  • 2 Tower 2000
  • 3 Evolution Tower
  • 4 Imperia Tower
  • 5 Moscow Tower and St. Petersburg Tower
  • 6 Steel Peak Tower
  • 7 Federation Tower
  • 8 Mercury City Tower
  • 9 OKO Tower Complex
  • 10 Afimall City Shopping Center
  • 11 Bagration Bridge
  • 12 Expocentre Fairgrounds

Moscow-City Central Core

This is the most complex building within the MIBC compound. Its total floor area is a whopping 1 476 378 sqft (450 000 m²). It consists of two massive parts, each of which boasts a truly impressive infrastructure. The underground part includes 3 Moscow Metro stations, a parking lot for automobiles and a shopping mall. The aboveground part houses a concert hall and a hotel.

Tower 2000 is a skyscraper having 34 stories. Its total floor area is 200 318 sqft (61 057 m²), most of which is office space. The key feature of this skyscraper is its direct connection to the Bagration Bridge, which has its own shopping arcade. The tower has everything one may need while working here, including a large parking lot and several restaurants.

Evolution Tower

This elegant structure is 836 feet (255 m) high – that’s a whole 54 stories! The total floor area here is 554 462 sqft (169 000 m²). The Evolution Tower’s key feature is that it has its own Wedding Hall. This skyscraper houses large office spaces, a parking lot and several restaurants.

Imperia Tower

MIBC’s Imperia Tower is the undeniable focal point of the MIBC’s business life. Its height is 784 feet (239 m), which means one can hold conferences and resolve key business matters on the 59 th floor! And that really is amazing! The tower has everything: offices, hotels, restaurants and parking lots. But if you want a truly unforgettable experience, visit the viewing platform! It is situated on the 58 th floor and a simply astounding view of Moscow can be seen from it.

Moscow Tower and St. Petersburg Tower

The Moscow and St. Petersburg Towers are the chief representatives of the MIBC. The Moscow Tower has 76 stories and is 990 feet (302 m) high, while the St. Petersburg Tower has 65 stories and stands 843 feet (257 m) tall. Both towers offer fantastic views of the capital city.

Most of the floors of these two skyscrapers are taken up by luxurious sky apartments. There are also several recreational and entertainment centers, office spaces, restaurants, etc.

Steel Peak Tower

Also known as the Eurasia Tower of Moscow-City, this supertall skyscraper has a total of 680 912 sqft (207 542 m²) of floor space. Most of this is taken up by offices, and the rest – by residential quarters (around 65 616 sqft or 20 000 m²). The tower also houses a number of the greatest restaurants, studios and shopping centers.

Federation Tower

The Federation Tower is a complex of two skyscrapers, known as Tower East and Tower West. Tower East is the second highest building in Europe (the first is a skyscraper recently erected in the city of St. Petersburg). Its height is a colossal 1 223 feet (373 m) and that makes 95 stories! Tower West, on the other hand, is noticeably shorter at 794 feet (242 m).

The Federation Tower is a multifunctional complex.

Mercury City Tower

The Mercury City Tower skyscraper is widely known as one of the tallest buildings in Europe. Its height is 1 112 feet (339 m) and it has 75 stories. It is multifunctional by concept, holding within its walls shopping centers, offices and all kinds of other spaces. It is also possible to rent apartments here.

OKO Tower Complex

The OKO Tower Complex consists of two towers – the North Tower (49 stories and 803 ft or 245 m in height) and the South Tower (85 stories and 1 155 ft or 352 m in height).

Each of the MIBC’s tower complexes has its own recreational and entertainment areas, restaurants and parking lots. The top floors of most of these buildings contain luxurious fully-furnished apartments. At night, the towers shine with bright lights, while inside them the panoramic windows reveal astounding views of Moscow. This breathtaking view of the capital of Russia is why visiting Moscow-City is a must!

What Not to Miss

There are many interesting landmarks within the Moscow-City compound, but three of them are truly deserving of special attention:

  • The Afimall City Shopping Center;
  • The Bagration Bridge with two galleries and a shopping arcade;
  • The Expocentre Fairgrounds.

Afimall City Shopping Center

The Afimall City Shopping and Entertainment Center is located in Moscow-City’s Central Core. It is divided into 4 zones, each with its own theme – one for every season of the year. The shopping center houses the biggest indoor fountain found worldwide. The height of this watery wonder is 118 feet or 36 meters.

The shopping and entertainment center contains everything one might expect from one of the largest centers of its kind:

  • Retail brand stores;
  • Exhibitions;
  • Game rooms;
  • and Restaurants.

The main recreational space is roofed with a giant transparent dome, which is an impressive sight to behold.

Bagration Bridge

Bagration Bridge with its upper and lower galleries has a shopping center all of its own and was the first structure to be built as part of the Moscow-City business district. Its lower gallery is a shopping arcade and its upper gallery is an open-air viewing platform with a spectacular view of the MIBC and the Moskva River. The hall of the bridge houses the 23 foot tall sculpture called “Tree of Life”. Having gone through the bridge via either one of its two galleries, a pedestrian would find themselves standing right on the Kutuzovsky Prospekt.

Expocentre Fairgrounds

The Expocentre Fairgrounds exhibition venue is located at the very heart of the capital. The first exhibition held at the Expocentre happened all the way back in 1959, much earlier than the MIBC was erected. Today it is the venue of many interesting events.

Exhibitions with very diverse themes are regularly held at this complex. An up-to-date schedule can be found on the official webpage of the Expocentre. The events can be free or fixed-price entry, depending on their type.

Renting and Buying Real Estate in Moscow-City

Moscow-City is not only a work and business hub, but also a residential neighborhood. Any citizen of Russia can rent or buy apartments or elite sky lounges here. The variety of residential real estate available inside the skyscrapers is impressive, including options for any pocket. The following buildings in the MIBC contain residential blocks:

This skyscraper has a mirror glass façade which reflects the passing clouds. Just imagine how beautiful that looks! Anyone can buy an apartment in the Federation Tower. Such properties are not only a good investment, but also a mark of prestige. The average price of residential real estate here is 45 million rubles for an apartment with a total floor area of 334 sqft (102 m²). The average price of a square meter (3.28 square feet) is in the range of 650 to 700 thousand rubles. There are two- and three-room apartments available in the Federation Tower, each with its own loggia. As for rent, the minimum price of one month’s stay in a three-room apartment in this skyscraper is 300 000 rubles per month.

The Mercury City Tower skyscraper welcomes citizens from all parts of Russia. This building is no less tall than the world-famous Dubai skyscrapers. Living in its apartments is a delight. The minimum cost of an apartment in the Mercury City Tower is 75 million rubles. The average price of a square meter (3.28 square feet) is 800 thousand rubles. And for those looking for a lower price point, some of the properties are also available for rent – in this case you will pay a minimum of 250 thousand rubles per month.

The Imperia Tower is a key cluster of interesting offers. The best options for buying and renting apartments within the MIBC can all be found in this skyscraper. The lowest price of a residential apartment here is 40 million rubles. A square meter (3.28 square feet) in a luxurious apartment in the Imperia Tower currently costs 600 thousand rubles, while the price range of the listings available for rent in this skyscraper is from 350 thousand all the way up to 1 million rubles per month.

This complex, standing on a faceted or “crystal” base, is an architectural engineering project boasting spectacular design. Behind its impressive façades is an abundance of penthouses and apartments having floor areas in the range of 262 sqft (80 m²) to 984 sqft (300 m²). The minimum price of an apartment in the OKO Tower Complex is 40 million rubles (the price of a square meter (3.28 square feet) is 500 thousand rubles). You can rent an apartment here starting from 400 thousand rubles per month.

City of Capitals

The City of Capitals is an exemplary architectural complex. Its sum appearance gives the impression of a huge city. Inside its walls are spacious apartments available for purchase and rent. This complex is considered to be especially prestigious. The prices of apartments here start from 50 million rubles, while the minimum cost of renting is 400 thousand rubles per month.

Please note! The price of real estate available for purchase or rent depends on: the tower, the floor, the total floor area, the furnishings and/or interior design, and other factors.

The key advantages of buying/purchasing real estate in Moscow-City are:

  • Favorable location;
  • Convenient transportation links;
  • Well-developed infrastructure;
  • High safety level;
  • Efficient architecture;
  • Panoramic windows.

Buying real estate in Moscow-City is very much a rational decision, most appealing to those who value the ultimate level of comfort. The residential apartments here boast impressive interior design solutions executed in the contemporary style.

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  1. Pick n Pay Clothing introduces second designer collaboration

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  2. Pick n Pay Clothing wants to double its stores, but the battle is on

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  6. Pick n Pay Clothing aims for 60% local by 2028

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COMMENTS

  1. Our business model

    The Group is a food, grocery, clothing and general merchandise retailer, selling a wide range of products at competitive prices under our Pick n Pay and Boxer brands. The Group's operating model utilises its capital inputs in its retail operations in the most effective and efficient manner in order to optimise its capital outputs and outcomes ...

  2. PDF CREATING VALUE THROUGH OUR BUSINESS MODEL

    Our business model maintains a virtuous circle Our capital outputs Our capital outputs include the wide range of products and services that we sell to our customers under our Pick n Pay, Boxer and TM brands, including food, groceries, clothing, general merchandise, liquor and other value-added services. As a result of our retail

  3. Strategic focus

    Stabilise the business. Stage 1 of the Group's strategic plan focused on stabilising the operations and financial position of the business, while developing a solid foundation for future growth. Critical building blocks included the acceleration of a centralised supply chain, the development of a more efficient, "Next Generation ...

  4. PDF CREATING VALUE THROUGH OUR BUSINESS MODEL

    • Refurbished 40 Pick n Pay supermarkets to drive stronger customer growth in the more affluent segment of the market • Commenced the development of our new Pick n Pay Eastport distribution centre in July 2021 Value created for our stakeholders included: • 139 new stores across all formats, including 19 Pick n Pay supermarkets, 21 Boxer ...

  5. Pick n Pay Stores: Business Model, SWOT Analysis, and Competitors 2023

    The Business Model Canvas of Pick n Pay Stores encompasses key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key activities, resources, partnerships, and cost structure. Major competitors of Pick n Pay Stores in South Africa include Shoprite Holdings, Woolworths Holdings, and Spar ...

  6. Pick n Pay's big plan to raise R4 billion

    This, together with increased inventory levels and strategic investment into Boxer, Pick n Pay Clothing and asap!, has led to a marked increase in net debt, from R3.8 billion at the end of H1 FY24 ...

  7. Pick n Pay progresses with growth plan

    The plan seeks to build on the Pick n Pay brand and accelerate growth in key strategic areas, such as Boxer, clothing, and online. The Ekuseni Plan is built around five key strategic focus areas. A refined and strengthened Pick n Pay customer value proposition. Accelerating the growth of Boxer. Building omnichannel and digital leadership ...

  8. Business model

    Pick n Pay at a glance. The Pick n Pay Group is a retail business in the fast-moving consumer goods industry. Store footprint and formats. The Group, through our Pick n Pay, Boxer and TM brands, is well positioned to serve. Tribute to Raymond Ackerman. A visionary entrepreneur, humanitarian and a great South African. Our country has lost a b...

  9. School uniforms, 60 new shops a year: Pick n Pay Clothing plans

    Pick n Pay's clothing business is on an aggressive push to open new stores, targeting 60 new outlets per year over the next three to four years. It is also upgrading existing shops and significantly expanding into the lucrative children's and men's clothing segments.

  10. Pick n Pay Clothing wants to double its stores, but the battle is on

    Pick n Pay Clothing plans to more than double its 330-store footprint over the next five to eight years as it expands its reach into clothes for children, babies and men. ... Next on Business. Mini Makro plan can work - if the prices are right, analysts say 1h ago. Read more on: ...

  11. Pick n Pay is targeting these types of shoppers as part of its new

    Staff Writer. · 21 Apr 2021. Retailer Pick n Pay says it plans to invest a further R2.5 billion to deliver on its growth strategy over the next year. This will include a 'new space growth ...

  12. Pick n Pay unveils strategic plan for growth amid restructuring

    The appointment of Hazel Pillay to the Group Executive is praised for her outstanding results in the Clothing division. Pick n Pay acknowledged her contribution to the success of the segment. Dallas Langman, with 34 years of experience within the group, has been appointed as the Managing Executive of the newly formed Pick n Pay Retail division.

  13. Pick n Pay increase it's turnover under Ekuseni strategic plan

    According to Pick n Pay, the Group delivered a positive performance in its first trading period under the Ekuseni strategic plan. In addition to taking crucial steps to deliver the plan, the Group increased its turnover by 11.5% year-on-year. This strong turnover growth in part reflects the normalisation of the environment after the July 2021 ...

  14. How Value-Added Services Impact Retail: A PnP Clothing Case Study

    LayUp provided Pick 'n Pay Clothing with a comprehensive CRM dashboard, offering real-time insights into store performance, weekly revenue, and growth. Customers received reminders about upcoming payments, and the dashboard allowed them to cancel a payment plan and receive a refund without returning to the store. 4. VAS Solution Partnership

  15. Pick n Pay's big plans: New brands, cost-cutting, Boxer expansion and

    18 May 2022. The "biggest and most important change in Pick n Pay for many years". That's how Pick n Pay Group CEO Pieter Boone has described the retail company's new four-year strategic plan ...

  16. Pick n Pay takes on Woolworths with new 'upmarket' clothing store

    Currently, Pick n Pay Clothing is available in 21 hypermarkets, 149 supermarkets and 333 stand-alone stores. The group said it wants to add another 60 stores in FY24, expanding on the 59 stores ...

  17. Summers rethinks Pick n Pay strategy

    22 October 2023 - 08:51. by THABISO MOCHIKO. Pick n Pay aims to drive growth for its shopping platforms by introducing more non-grocery items and revamping its loyalty programme to make it easier ...

  18. Moscow International Business Center

    The Moscow International Business Center (MIBC), also known as Moscow-City, is a commercial development in Moscow, the capital of Russia. The project occupies an area of 60 hectares, and is located just east of the Third Ring Road at the western edge of the Presnensky District in the Central Administrative Okrug. Construction of the MIBC takes place on the Presnenskaya Embankment of the Moskva ...

  19. Moscow International Business Center (Moscow City)

    255m tall, 54 floors. Completed in 2015. Architects: Philip Nikandrov and RMJM Scotland Ltd. Evolution is Moscow City's most recognisable tower, and the 11th tallest building in Russia. Its façade is a true architectural marvel, comprising continuous strips of curved glazing spiralling high into the sky.

  20. Travel Itinerary For One Week in Moscow

    Day 6 - Explore the Golden Ring. Creating the Moscow itinerary may keep you busy for days with the seemingly endless amount of things to do. Visiting the so-called Golden Ring is like stepping back in time. Golden Ring is a "theme route" devised by promotion-minded journalist and writer Yuri Bychkov.

  21. Moscow-City

    The minimum cost of an apartment in the Mercury City Tower is 75 million rubles. The average price of a square meter (3.28 square feet) is 800 thousand rubles. And for those looking for a lower price point, some of the properties are also available for rent - in this case you will pay a minimum of 250 thousand rubles per month. Imperia Tower