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Step by Step Guide To Write a Bar Business Plan (with Templates) – Updated 2024

• By Tam Nguyen

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For many with a passion for the nightlife and hospitality, the dream to open a bar remains persistent. If you’re one of them but are unsure about navigating the complexities of the bar industry, don’t have to worry. Writing a business plan is the first step in transforming this aspiration into a tangible reality. A detailed bar business plan will help streamline your vision, ensuring you’re well-prepared to venture into the bustling world of bar businesses with clarity and confidence.

What is A Bar Business Plan?

A bar business plan is a strategic roadmap that outlines your vision and the steps required to bring it to fruition. It encompasses every aspect of your business, from the fundamental business concept down to the intricate details of daily operations. In essence, it’s the blueprint to grow your business and ensure its longevity in a competitive market.

A great business plan doesn’t merely serve as an internal guide; it’s a persuasive tool to attract stakeholders, investors, and partners. It demonstrates how your bar will attract customers, generate profits, and stand out in the crowded nightlife landscape.

One might ask, “What makes a bar business plan unique?” It’s the blend of the universal principles of business, combined with the niche requirements of the bar industry. This includes, but is not limited to, licensing, menu crafting, entertainment provisions, and safety measures.

Given the dynamic nature of the bar industry, it’s important to include not only your immediate goals but also long-term objectives and strategies for adapting to market shifts. With a clear and comprehensive bar business plan, you’re laying a solid foundation for a successful enterprise.

Why A Business Plan Is Important For A Successful Bar Business? 

Owning a bar is a dream for many, but transforming this dream into a profitable reality requires meticulous planning and foresight. This is where a business plan plays a pivotal role.

Clear Vision and Objectives: A business plan helps establish a clear vision and set measurable objectives for your bar. Whether you aim to create a niche cocktail lounge, a bustling sports bar, or any other type of establishment, your business plan outlines the specific steps you’ll take to make your bar the go-to destination for potential customers. It provides direction and keeps all stakeholders aligned with the business’s overarching goals.

Financial Planning: One of the main reasons business owners create business plans is for robust financial planning. A bar has various financial intricacies, from sourcing ingredients to staffing and marketing expenses. A business plan ensures you’re well-equipped to manage cash flows, investments, and potential financial pitfalls. Moreover, potential investors often request a detailed business plan before committing funds, making this a crucial component for securing necessary capital.

Operational Efficiency: Every bar operates uniquely, depending on its target audience and theme. However, operational efficiency remains a consistent requirement for all bar owners. A business plan is a plan, after all, and it dives deep into the day-to-day operations, ensuring that every aspect, from supplier agreements to employee shifts, runs smoothly and cost-effectively.

Step-by-step Guide To Write A Bar Business Plan.

Navigating the world of the bar industry can be intricate, and the type of bar you want to open plays a pivotal role in shaping your business plan. Whether it’s a neighborhood bar, a high-end cocktail bar, or a wine bar with live music, each requires a distinct approach. This guide is tailored to help entrepreneurs and business owners create a comprehensive plan, ensuring the grand opening of the bar you dream of is a success.

1. Executive Summary

The executive summary is a concise overview of your entire business plan, acting as a snapshot that encapsulates the essence of your vision and strategy. Typically, it’s about one to two pages long and is placed at the beginning of your business plan, but it’s often written last.

What should you cover in an Executive Summary?

• Introduce your bar business, highlighting what makes your bar unique.
• State your mission and vision, giving clarity to the type of bar you aim to establish.
• Outline the main objectives, from your grand opening to long-term goals.
• Provide a financial overview, offering potential investors a glimpse into projected profits and growth.

2. Bar Description

This section delves into the specifics of your bar, painting a vivid picture of what patrons can expect and how you plan to operate.

What should you cover in the bar description section?

• Talk about your bar concept, whether it’s a wine bar, cocktail bar, or a bar with live music.
• Explain your unique selling proposition – what makes your bar stand out from the competition.
• Detail the operations, from opening hours to the ambiance you intend to create.

3. Market Analysis

This segment identifies and studies your potential customers, the location for your bar, and your competitors, helping you strategize accordingly.

Factors to cover:

• Target market: Define the demographics and preferences of those you plan to cater to.
• Location: An existing bar might already have an established clientele, but a new location needs careful consideration for accessibility, safety, and potential customer traffic.
• Competition: Analyze trends in the bar industry and see how competitors operate, ensuring your offerings are both competitive and unique.

4. Organization and Management

This is the operational backbone of your bar, detailing the structure of your business and the team that will run it.

What should you cover in the organization and management plan?

• Bar ownership information: Are you a sole proprietor, or is this part of a larger partnership or corporation?
• Profiles of your Bar management team: Include bios of key team members, showcasing their expertise and how they’ll contribute to running a successful bar.

5. Sample Menu

This section teases what your bar will offer in terms of food and beverages, acting as a tantalizing preview for potential patrons and investors.

What should you consider when creating a sample menu?

• Menu items: Detail the drinks and possibly accompanying food items.
• Unique Selling Proposition: Highlight specials or unique mixes. For instance, a cocktail bar might focus on signature mixes, while a wine bar could emphasize rare finds.
• Menu Pricing : Don’t forget to address pricing, taking into account costs and desired profit margins.

6. Marketing Strategy

This section delineates how you plan to attract customers to your bar and keep them coming back.

What should you cover in a marketing strategy for your bar business?

• Define your brand: From logo to interior decor, consistency is key.
• This could range from social media campaigns ,loyalty programs, SEO for website, or partnership with local businesses. 
• Considering using an  online food ordering system  in your bar
• Create a  digital menu with QR code  to make your menu easy for your customers to access online
• Sales Strategies: Special promotions, events, or partnerships that drive sales.

7. Business Operations

This segment breaks down the day-to-day functioning of your bar, ensuring nothing is overlooked.

BWhat operational issues should you address in your business plan?

• Supply chain: Detail your suppliers for everything from alcohol to garnish.
• Operating hours: Will you have a late-night license? Open only on weekends?
• Staffing: Consider the roles you need to hire for, from bartenders to security.
• Equipment: Everything from the bar counters to the sound system.

8. Financial Plan and Loans

How Many Ways to Fund Your Bar?

Securing funds to start and grow their bar business is a concern for many aspiring bar owners. While personal savings might be the go-to for some, others might look into bank loans, angel investors, or even crowdfunding campaigns. Exploring all available options can ensure you fund your bar easily and efficiently.

Important Questions to Consider When You Create Your Funding Request

Before approaching potential investors or lenders, it’s pivotal to have a clear plan detailing how the funds will be used. What renovations or modifications are necessary? What will the initial stock and equipment cost? What provisions have been made for operational costs until the bar starts turning a profit? Having these answers ready can make your funding request more compelling.

9. Financial Projections

When diving into the world of bar entrepreneurship, understanding your financial landscape is crucial.

Break-even analysis

 It’s an evaluation that helps you determine when your bar will be able to cover all its expenses and start making a profit.

To calculate the break-even point, use this formula: Break Even Point = Fixed Costs / (Price – Variable Costs)

Knowing this can help you write a more convincing business plan, highlighting the viability of your venture.

Projected profit and loss statement

A crucial part of your bar business plan that offers insights into potential profits and losses your business might encounter.

Cash flow analysis

This gives you the key elements to understand how cash moves in and out of your business. By following the bar business plan writing best practices, you can quickly and easily complete these projections. Ensuring that they include a winning strategy will make your financial plan more robust and appealing to potential investors.

Sample Bar Business Plan Template

The following is a comprehensive example of a bar business plan. It’s a great tool to guide you in writing your business plan.

Mission : To provide a unique drinking experience that celebrates local flavors and promotes community bonding.

Vision : To be the neighborhood’s top bar destination, known for its distinctive drinks and vibrant ambiance.

Bar Description : The Urban Vine, a wine-centric bar focusing on regional wines and locally sourced ingredients.

Costs : Estimated starting cost: $250,000.

Profits : Projected first-year net profit: $60,000.

2. Description of the Bar

Bar Concept : A contemporary wine bar featuring local wines and complementary tapas-style dishes.

Bar Name : The Urban Vine.

Bar Type : Wine bar with a secondary focus on craft beers.

Bar Location : 123 Vine Street, Downtown District.

Order Fulfillment : Table service and bar seating available, with an option for outdoor patio seating.

Working Hours : Monday to Thursday: 4 PM – 12 AM; Friday & Saturday: 3 PM – 1 AM; Sunday: 2 PM – 10 PM.

3. Menu Offer

Type of Food and Drink : Wine from local vineyards, craft beers, and tapas-style dishes made from locally sourced ingredients.

Offer : Regular wine tasting events showcasing new arrivals, paired with chef-special appetizers.

Unique Selling Point : Every wine bottle tells a local story, giving drinkers a taste of the region’s vineyards.

4. Market and Competition Analysis

Market Analysis : The Downtown District has a population predominantly comprised of working professionals aged 25-45, making it a prime location for a bar or pub.

Target Customer : Young professionals and wine enthusiasts looking for a quality drinking experience in a relaxed setting.

Size of the Target Customer : Approximately 10,000 individuals fitting the profile within a 5-mile radius.

Competition Analysis : Three other wine bars operate within the district.

Size of the Competition : Among the competitors, the largest has a seating capacity of 75, while the others can host around 50 patrons each.

Competitors’ Offer : Basic wine selections, some with occasional live music nights.

Competitors’ Prices : Average price of $8 per glass of wine and $6 for beer.

5. Investment Plan (Detailed Cost Analysis)

• Leasehold improvements: $80,000
• Furniture & Fixtures: $30,000
• Licensing & Permits: $20,000
• Initial Inventory: $40,000
• Rent: $4,000
• Salaries: $10,000
• Utilities: $1,500
• Miscellaneous: $2,500
• Total Cost : Anticipated first-year expense: $322,000.

6. Financial Forecast

 Considering the costs of starting and the projected revenue, breakeven is anticipated by month eight. The first-year projected revenue is $382,000.

Owner/Manager : Jane Doe – A passionate wine enthusiast with a background in business management.

Head Bartender : John Smith – Experienced in running a bar, skilled in crafting unique drink experiences.

Kitchen Staff : A team of three, led by Chef Anna, specializing in tapas dishes.

8. Marketing Plan

Strategies will focus on social media promotions, local partnerships, and hosting events. Ideas like wine-tasting events, collaborations with local vineyards, and monthly themed nights will be implemented. Special offers will be provided for group bookings, early bird timings, and repeat customers.

This business plan template will help prospective bar owners in crafting their unique plan to make their dream bar a reality. With a robust business strategy, The Urban Vine is set to become a renowned establishment in the Downtown District.

Tips For Creating An Effective Bar Business Plan Outline

Crafting a comprehensive bar business plan is pivotal in turning your vision into a successful venture. Here are some insightful tips to help you create an efficient outline:

Understand Your Niche : Begin by identifying the unique character of your bar. Is it a cozy neighborhood nook or a sophisticated wine bar? The specifics determine the kind of customers you’ll attract and the atmosphere you aim to create.

Include Comprehensive Details : The following bar business plan components are essential: executive summary, bar description, menu offer, market analysis, investment plans, financial forecasts, team structure, and marketing strategies. Don’t skimp on details; a comprehensive plan showcases your dedication and thoroughness.

Focus on Your Unique Selling Proposition (USP) : What makes your bar stand out? Maybe it’s an exclusive range of craft beer and wine, or perhaps it’s an innovative theme. Always include this unique factor in your business plan as it’s pivotal for attracting customers.

Plan Your Offerings : Are you focusing just on drinks or do you also plan to serve a variety of food items? Highlight your primary offerings, be it beer and wine or gourmet appetizers.

Keep It Adaptable : The bar industry is ever-evolving. Ensure your business plan is flexible enough to adapt to changing trends and customer preferences.

Seek Feedback : Before finalizing, share your draft with industry professionals or trusted peers. Their insights could help you include in a winning strategy that perhaps you hadn’t thought of.

Frequently Asked Questions

1. what makes a bar profitable.

A bar’s profitability hinges on multiple factors. A strategic location, a unique selling proposition, efficient cost management, and high-quality service all play pivotal roles. Moreover, understanding the preferences of your target audience and adapting accordingly, offering promotions during off-peak hours, and managing overheads effectively can significantly enhance a bar’s profit margins.

2. What is the executive summary of a bar business plan?

The executive summary is a concise overview of the bar’s business plan. It provides a snapshot of the business concept, its objectives, the financial outlook, and primary offerings. This section is particularly crucial for potential investors as it gives them a quick glance at the bar’s potential profitability and operational strategy.

3. How to write a good executive summary for a business plan with example?

When writing an executive summary, it’s essential to be clear and concise. Start with your bar’s mission and vision. Outline the primary objectives, the bar’s USP, and provide a brief financial overview.

Example: “ Sapphire Lounge aims to be the city’s premier wine bar, offering an eclectic range of international wines in a cozy, upscale environment. Located in the heart of the business district, our vision is to provide professionals a relaxing spot to unwind. We project an annual revenue of $500,000, with an initial investment of $150,000. Our unique wine-tasting events and wine-pairing dinners set us apart in the competitive landscape.”

4. Do bars make a lot of money?

The profitability of bars varies based on several factors like location, concept, management, and market demand. While some bars can yield high profits, especially those in prime locations with a unique concept, others might struggle due to competition, mismanagement, or changing market trends. However, with the right strategy, understanding of the target audience, and operational efficiency, bars can indeed be quite lucrative.  

Crafting a comprehensive business plan is the bedrock of any successful bar venture. By diligently addressing each section and meticulously detailing all elements you aim to include in your business plan, you’re not only preparing for potential challenges but also envisioning the pathway to success. Remember, a business plan is not a static document; it’s a dynamic blueprint that can evolve with the changing demands of the industry and your clientele. Every decision, from the drinks you offer to the promotions you run, should align with the vision set out in your plan, ensuring long-term growth and sustainability.

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How to Write a Bar Business Plan + Free Template

Bar businesses are growing. Especially due to the increase in alcohol consumption and nightlife culture amongst the younger population.

But all of us know that a bar business is much more than just alcohol. It is also a good profession for people who like to socialize, talk to new people, and are lively and cheerful more often than not.

And the best part is no industry giant holds a huge chunk of the market in this business.

Sounds good, right? But before you go ahead and fulfill your long-standing dream of having a bar, you’ll need a bar business plan and we are here to help you with that, Here’s a quick overview of the industry.

Industry Overview

The bar industry stood at a massive market value of 25.09 billion dollars in the US in 2021. And is going through a phase of rapid recovery after being hit by the coronavirus pandemic.

The bar industry covers the broad spectrum of nightclubs, bars, and other such establishments that serve alcohol and snacks. The revenue for nightclubs also comes mainly from the sales of alcohol.

Increased acceptance of alcohol and an increase in disposable income of the younger population, mainly the millennials has led to the growth of the bar business.

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Things to Consider Before Writing a bar business plan

Get all the necessary licenses.

As a bar business staying on the right side of the law is more important than anything. Having all the necessary licenses and permits lets you run your business smoothly and without any chaos.

Here’s a list of licenses that you’ll need:

• Liquor License
• Food Safety Permit
• Fire Safety Certificate
• Music license

You might need more depending on the laws of your state and locality. Get all the necessary permits to avoid hassles as well as to ensure your customers and your own safety.

The location matters ( A lot )

In the case of a bar business, the location is usually the whole and soul of your business. The right location would be a preferred hangout spot for your target audience, easy to access, and not overly crowded.

The factor that the locality has your target audience or not would be a major deciding factor in your bar business’s success.

Know your target audience and their preferences

Knowing about your target audience gives your business the head start it deserves. Study everything from what your target audience prefers when it comes to food and beverages, what additional services they expect, What kind of vibe they prefer, and obviously, what is the right location to cater to them.

Have a unique theme

A major aspect of the bar industry is that it doesn’t really have any big players but several small businesses that compete with each other. And if you want to stand out amongst all the hustle and bustle it is important to have a unique theme that appeals to your target audience.

How Can a Bar Business Plan Help You?

A business plan helps you develop the right perspective toward the industry you plan on entering.

It not only helps you with market analysis and management but also acts as a guide in your business journey.

If you plan your business well, you get an edge over poorly managed entities and unaware owners who did not conduct market research before starting the business.

Specifically, when starting a bar business, a business plan helps you in making cost-effective decisions when you begin, so you don’t have to worry about haphazard finances later.

And as you know the benefits of having a business plan now, let’s discuss how to write an effective plan .

How to write an effective bar business plan?

Although you can write a business plan on your own from scratch, it is always good to get a little guidance when writing one.

Thanks to technology, there are several options available, and you can choose the one that fits the best for you.

You can either go to a business consultant, design your plan based on a predesigned template, or get a customized plan for your business through an online business plan software without going anywhere.

Chalking Out Your Business Plan

All businesses like bars, pubs, lounges, and nightclubs come under the aegis of the bar business. All of these are drinking places that primarily serve and prepare alcoholic beverages.

Moreover, it is an industry where there are no market leaders who hold a big share in the industry’s value, but small fragmented units amongst whom the industry’s value is distributed.

Now it might look like a lucrative business to enter, but a lot of bar businesses fail due to bad financial and employee management. They end up overspending and working their employees to the point of exhaustion.

You don’t have to worry about it though, the above problem has a quick and easy solution: A business plan.

Yes, you heard it right, a bar business plan can help you solve all the management and planning-related problems.

If you are planning to start a new bar business , the first thing you will need is a business plan. Use our sample Bar business plan created using upmetrics business plan software to start writing your business plan in no time.

Bar Business Plan Outline

This is the standard bar business plan outline which will cover all important sections that you should include in your business plan.

• Business Overview
• Mission Statement
• Guiding Principles
• Keys to Success
• Start-Up Summary
• Location and Facilities
• Products/Services Description
• Competitive Comparison
• Product/Service Sourcing
• Inventory Management
• Future Products/Services
• Market Size
• Industry Participants
• Market Share
• Applebee’s Pinto’s Bar and Grill 6706
• Cococabana Bar & Grill
• Flanigan’s Seafood Bar & Grill
• Market Segments
• Market Tests
• Market Needs
• Market Trends
• Market Growth
• Positioning
• SWOT Analysis
• Strategy Pyramid
• Unique Selling Proposition (USP)
• Competitive Edge
• Positioning Statement
• Pricing Strategy
• Promotion and Advertising Strategy
• Marketing Programs
• Sales Forecast
• Sales Programs
• Exit Strategy
• Organizational Structure
• Management Team Gaps
• Personnel Plan
• Important Assumptions
• Startup Expenses
• Startup Assets
• Source And Use Of Funds
• Profit & Loss Statement
• Balance Sheet
• Cash Flow Statement

Before you get started with writing your business plan, let’s understand each section in detail:

1. Executive Summary

An executive summary is the most important document of your business plan. It is crucial to get you funded as a business as it sums up everything your business stands for.

Chances are that the investors might not even read beyond this section.

Therefore, when you write it make sure you sum up your business idea and its functions properly.

2. Business Overview

In this section, you will include an overview of all the chief needs of your business.

In a bar business plan, the chief aspects would include the location and its accessibility, the legal rules regarding alcohol followed by the area as well as the primary legal formalities involved in running a bar.

3. Products and services

This section includes all the products and services you’ll offer.

Resources for getting the products, especially in the case of a bar business the formal procedures involved in acquiring alcohol should be included.

It is also good to note down the differentiating factor between your and your competitor’s product.

4. Market analysis

Market analysis is another crucial aspect of a business plan. It comes in handy while assessing strategies and techniques that work and do not work by analyzing your competitors.

It also helps you get information about the size of the market and its growth potential.

It helps you to know your target audience and segment of the market that forms the majority of your client base.

5. Marketing strategy and implementation

Based on market analysis, next up you’ll formulate your marketing strategy.

While formulating your marketing strategy you should always keep your unique selling point and target market in mind.

Apart from that your positioning in the industry is also a critical aspect of your strategy implementation.

In addition to all of the above, advertising strategy is an aspect a bar business has to pay special attention to, as a direct advertisement of alcohol isn’t allowed on various media platforms.

6. Organizational Management

This step is also especially important in a bar business plan to avoid overworking employees, create good and respectful relations amongst the team, and have strong teamwork.

You should also include various roles and responsibilities of different people in your organization as well as ways of tracking their performance in this section.

7. Financial Plan

A financial plan is important because it prevents you from overspending and optimally distributes your cash flow amongst various segments of your business.

Apart from that in a financial plan, you can also carry out an analysis of your financial history as well as  funding options for your business.

The above-mentioned order can help you write a well-rounded plan. But most importantly, while starting a bar business it is important to keep the legalities involved in mind.

You should always watch out for the current and potential alcohol laws that would have an impact on your business and frame your business strategy accordingly.

Hence, you should frame a business plan that is flexible and dynamic and thus, can help you succeed in the bar and pub industry.

Download a sample bar business plan

Need help writing your business plan from scratch? Here you go;  download our free bar business plan pdf  to start.

It’s a modern business plan template specifically designed for your bar business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

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Bar Business Plan Summary

A bar business can be extremely successful and smooth if you go about it with a business plan.

A business plan helps you keep all the facets from legal to financial ones in mind while running a bar business, thus making the process easier and quicker.

After getting started with Upmetrics , you can copy this sample bar business plan template into your business plan, modify the required information, and download your bar business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Bar Business Plan Template

Written by Dave Lavinsky

Bar Business Plan Outline

• Bar Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Bar Business Plan Here

Bar Business Plan

You’ve come to the right place to create a business plan for your bar or pub.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their bars and pubs.

To write a successful bar business plan, you will first need to decide what type of bar you want to open. Do you plan to open a sports bar, a wine bar, a cocktail bar, or a nightclub? What kind of alcoholic beverages will you serve? Will you have live music?

You will then need to gather information about your business and the bar industry. This type of information includes data about your potential customers, marketing strategies to reach your target market, and 5-year pro-forma financial statements (income statement, balance sheet and cash flow statement).

Sample Bar Business Plan

The following bar business plan example gives you the key elements to include in a winning business plan:

• Executive Summary – The Executive Summary is the most important part of your business plan. It is a brief overview of your bar business concepts, its products and services, potential market opportunity, and competitive advantage.
• Company Overview – Also called the Company Analysis, here, you will provide a detailed description of your bar, its products and other services, and legal structure.
• Industry Analysis – In the Industry Analysis, you will provide an in-depth analysis of the industry in which your bar operates including major players in the local market, market size and growth, and profitability.
• Customer Analysis – In the Customer Analysis, you will identify your potential customers and provide insights into their purchasing habits. You will also create customer segments and discuss your marketing strategy for reaching them.
• Competitive Analysis – In the Competitive Analysis, you will identify your direct competition (other local bars and local businesses that serve alcohol) and provide insights into their strengths and weaknesses. You will also discuss your unique selling point and how you plan to stay ahead of the competition.
• Marketing Plan – The Marketing Plan includes a discussion of your marketing strategy to drive more foot traffic to your bar along with your pricing strategies. You will also provide a sales forecast and budget for your marketing efforts.
• Operations Plan – In the Operations Plan, you will discuss your bar’s day-to-day operations including inventory management, providing exceptional customer service, and creating loyal customers. You will also provide your business goals that you plan to achieve and a budget for your operating expenses.
• Management Team – In this section, you will provide a brief overview of your bar management team, including the bar owner, and their experience in the industry.
• Financial Plan – In this section, you will provide a three-year financial statement for your bar. This will include your income statement, projected balance sheet, and cash flow analysis.

Next Section: Executive Summary >

Bar Business Plan FAQs

What is a bar business plan.

A business plan is a planning tool used to start a new bar and/or grow your thriving bar business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your bar business plan using our Bar Business Plan Template here .

What Are the Main Types of Bars?

There are many types of bars . Most bars are local bars and are known as dive bars or a neighborhood bar.  Sports bars are also a very popular business option. There are also posh and luxurious bars that craft cocktails and offer high-end alcoholic drinks. There are trendy bars that offer the latest industry trends in cocktail and wine offerings. Other bars are location-focused and are unique to the area of town or location that it is in. Many bars also serve food as an option to accompany the alcoholic drink choices.

What Are the Main Sources of Revenue and Expenses for a Bar?

The primary source of revenue for a bar are the alcoholic drink items and food sold at the establishment.

The key expenses for a bar are the costs to purchase the alcohol (beer, wine, liquor) inventory, bar equipment and supplies, overhead expenses for the staff and rent, and any marketing costs the bar chooses to partake in.

How Do You Secure Funding for Your Bar?

Bar businesses are most likely to receive funding from banks. To attract potential investors, you should have an effective bar business plan with a solid business strategy and financial plan. Another option for a bar is to obtain a small business loan to help cover startup costs. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options.

What are the Steps To Start a Bar?

Starting a bar business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

• Write A Bar Business Plan - The first step in starting a business is to create a detailed bar business plan for a bar that outlines all aspects of the venture. This should include market research on the local market and potential target market size, information about the services or products you will offer, the bar's concept, marketing efforts, pricing strategies and a detailed financial forecast.  
• Choose Your Legal Structure - It's important to select an appropriate legal entity for your bar . This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bar business is in compliance with local laws.
• Register Your Bar Business - Once you have chosen a legal structure, the next step is to register your bar with the government or state where you’re operating from. This includes obtaining business licenses and permits (i.e., food service license and/or liquor license) as required by federal, state, and local laws. 
• Identify Financing Options - It’s likely that you’ll need some capital to start your bar or pub , so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 
• Choose a Bar Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your business operations. 
• Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 
• Acquire Necessary Bar Equipment & Supplies - In order to start your bar business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 
• Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bar . Your marketing strategy should include creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a thriving bar business:

• How to Start a Bar Business
• How to Open a Bar Business

Where Can I Get a Bar Business Plan PDF?

You can download our free bar business plan template PDF here . This is a sample business plan template you can use in PDF format.

Bar Business Plan Template

Bar business plan.

If you want to start a new bar business or expand a thriving bar business, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their bar businesses.

The bar business plan template below has been designed to help you write your own business plan more quickly and easily than ever before. We hope this template will provide you with all of the information that you need to get your bar business off the ground and running as smoothly as possible.

Bar Business Plan Outline

In this article, we’ll go over how to write a business plan for a bar. Below are links to each of the key elements of a detailed business plan:

• Executive Summary
• Company Overview
• Industry Analysis
• Customer Analysis
• Competitive Analysis
• Marketing Plan
• Operations Plan
• Management Team
• Financial Plan

Next Section: Executive Summary >

Bar Business Plan FAQs

What is the easiest way to complete my bar business plan.

Growthink's Ultimate Bar Business Plan Template allows you to quickly and easily complete a business plan for your bar. This template includes all necessary sections of the traditional business plan allowing you to quickly and easily complete your business plan for a bar. 

Where can I download a bar business plan template PDF?

You can download our bar business plan PDF template here . This is a business plan template you can use in PDF format.

What is a bar business plan?

A business plan provides a snapshot of your bar business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

The business plan is also your chance to show potential investors how you intend to make revenue in your bar or pub. This type of bar business plan can also be used to convince banks that you are capable of running a bar, and that the bank should lend you money.

Do I need a business plan to start a bar?

Yes! In fact, starting a business without a business plan is one of the biggest mistakes bar owners make. A bar business plan will help you start your bar on the right foot by laying out your objectives, how to achieve them, and what you need to do to get where you want to go.

How long will it take me to write my bar business plan?

It will take approximately 30-45 hours to write a bar business plan, but this depends on how much information you already have and how detailed you would like each section to be.

Growthink's Ultimate Bar Business Plan Template makes it easy allowing you to complete your business plan in less than 1 day! It contains the core information about the bar industry and guides you through the necessary information to create a winning plan. Our bar business plan template can help you develop your full plan quickly and successfully.

What is the difference between a business plan and an executive summary?

An executive summary (1-3 pages) is your chance to show potential investors how you plan to make money in your business. Your bar business plan should include more detailed information about every aspect of your business, including market analysis, management team, marketing strategy, financial plan, and competitive comparison of other bars (sports bars, wine bars, dive bars, and other local businesses with a bar) in your target market along with your unique selling point.

What is the difference between a business plan and a marketing plan?

A marketing plan is part of your bar business plan and should include information about how you will promote your bar to potential customers. A marketing plan will often contain specific details about your target audience, how you intend to reach out to them, and how to keep your business competitive.

How long should my bar business plan be?

An effective bar business plan should be anywhere between 10-30 pages long, depending on the complexity of your bar or pub. Make sure you can clearly explain what makes your bar unique before moving forward.

What type of information should I include in my bar business plan?

Your bar business plan should include as much detail as possible about your bar, including background information on how it came to be and your business strategy. This will help you attract investors who want to learn more about what makes your bar stand out from the competition. A local market analysis , financial statements (income statement, cash flow statement and balance sheet) , sales projections, and bar management bios are also important aspects to include in your business plan.

Do I need a lawyer to write my bar business plan?

No! When you order a bar business plan template through Growthink, you get access to our vast network of expertise that was used to create our proven template. Growthink's bar business plan template is designed to give you clear and easy-to-follow instructions about how to write a business plan for your bar. However, it’s important to be knowledgeable of the local laws and regulations as they apply to your bar business to ensure you have the proper licensing requirements.

Why do you need a business plan for a bar?

If you’re looking to start a bar or grow your existing bar you need a business plan. A business plan is an essential part of the business planning process and will help you raise funding, if needed, and plan out the growth of your bar in order to improve your chances of the bar’s success. Having a bar business plan will help you stay on track with your goals and the direction of your bar/pub throughout the year. Your bar business plan should be updated annually as your business grows and changes.

How much money do I need to start a bar?

To launch a bar business, it is estimated that you'll need between $100,000 and $825,000 in startup costs , depending on your bar’s location and lease or mortgage expenses. This is the amount required for you to open for business, including start-up expenditures such as business licenses (i.e., food service license, liquor license, etc.) , leasehold improvements, and bar equipment purchases.

What are the sources of funding for a bar?

Bars are usually funded through small business loans, personal savings, credit card financing, and/or angel investors. If your bar is a part of a larger restaurant or franchise, you may be able to receive funding from them as well.

How do I start a bar business?

A bar is a place where alcoholic beverages are served over the counter. It may be a pub, tavern, sports bar, or a neighborhood bar that serves mixed drinks such as a cocktail bar or wine bar with meals and entertainment. Local bars often serve alcohol such as beer and wine offerings , and craft cocktails through a bartender, though some also have staff capable of mixing classic cocktails. To get started on your bar business, first, decide what type of establishment you want to open, then follow the steps below:

• Write out a business plan for your bar business concept . This will help you stay on track with your goals and the direction of your business idea throughout the year.
• Market research is key when it comes to starting or running a successful bar/pub. Make sure you understand your target market including how your customers think, what they want, and how you can provide it for them.
• Find the right location for your bar/pub. A good central location will help build buzz about your business, provide ample foot traffic for your bar establishment , and give you a steady stream of income. 
• Make sure to assemble the best management team possible for your bar/pub before opening day arrives. This ensures that your bar/pub will run smoothly when it first opens.
• Set up all your systems before opening day, including POS systems , inventory management, job descriptions for each employee , and ensure business operations will run smoothly.
• Choose a business name for your bar/pub that will help you stand out in the area. This can be based on unique aspects of the bar/pub, such as locations and decorations.
• Choose a theme for your bar/pub that will attract customers to your establishment. The theme should be reflected in the drinks you serve, the music you play, the decor inside your bar/pub, etc.
• Grand Opening! List all of your bar/pub’s daily specials and encourage customers to get involved in your business.
• Promote your bar/pub through social media platforms , flyers, etc., to get the word out about what you have to offer. Make sure you post regularly so that customers can see how frequently new things are happening at your establishment.
• Hold special events to add excitement and draw in new customers. You can do this through live music, karaoke nights, trivia competitions, theme parties, etc.
• Keep track of your inventory and how much you’re using at all times so that you have a good idea of how much money is going out vs. coming in. You can do this with software or by utilizing an excel spreadsheet so you know how much of each item you have on hand at all times.
• Keep up with bar industry trends, especially when it comes to decor and drink selections. This will help keep your bar/pub exciting for customers while staying efficient enough that it becomes a sustainable business.

Learn More: How to Start a Bar

Is owning a bar a profitable business?

Owning a bar/pub can be very profitable for the right person with the right management skills. However, owning a bar is expensive and time-consuming. Before you start your own bar/pub, make sure to weigh all of your options carefully so that you can ensure long-term success.

How much will I make owning a bar?

Your bar/pub’s profits will vary greatly depending on a variety of factors. These include your location, bar theme, pricing strategies , marketing efforts, customer interest in the business, and more.

What type of business should a bar be?

A bar can be a limited liability company (LLC), a partnership, or a sole proprietorship.

How do I create a successful bar?

Creating a successful bar/pub comes down to understanding how your customers think, what they want and how you can provide it for them. Downloading our bar business plan template will help you get started on the right track to make your bar business dream a reality.

BAR BUSINESS PLAN OUTLINE

• Bar Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Bar Business Plan Summary

Start Your Bar Plan Here

Other Helpful Business Plan Articles & Templates

How to Write a Winning Bar Business Plan (+ Template)

Creating a business plan is essential for any business, but it can be beneficial for bar businesses who want to improve their strategy or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components essential to its success.

This article provides an overview of the critical elements that every bar business owner should include in their business plan.

Download the Ultimate Bar Business Plan Template

What is a bar business plan.

A bar business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Bar Business Plan?

A bar business plan is required for banks and investors. The document is a clear and concise guide to your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Bar Business Plan

The following are the critical components of a successful bar business plan:

Executive Summary

The executive summary of a bar business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your bar company
• Provide a summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started and provide a timeline of milestones your company has achieved.

If you are just starting your bar , you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your bar company, mention this.

You will also include information about your chosen bar business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an essential component of a bar business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the bar industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and, if applicable, how do these trends support your company’s success)?

You should also include sources for your information, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a bar business’ customers may include:

• People who live or work near the bar
• People who frequent the area where the bar is located
• People who are looking for a specific type of bar (e.g., a sports bar, dive bar, etc.)
• Business professionals

You can include information about how your customers decide to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or bar services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will differ from competitors and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your bar business via word-of-mouth marketing or by hosting events.

Operations Plan

This part of your bar business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

You also need to include your company’s business policies in the operations plan. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters and then each year for the following four years. Examples of milestones for a bar business include reaching $X in sales. Other examples include increasing the number of regular customers by a certain amount or adding a few new menu items.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your specific bar industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here, you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Bar  

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : Everything you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Bar  

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup bar .

Sample Cash Flow Statement for a Startup Bar  

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Write a Successful Bar Business Plan

Writing a good business plan gives you the advantage of being fully prepared to launch or grow your bar company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written bar business plan is a must for any new bar owner. It’s a great tool for attracting investors and keeping the company focused.  

Finish Your Bar Business Plan in 1 Day!

Other helpful articles.

How to Write a Winning Sports Bar Business Plan + Template

How to Write a Winning Restaurant and Bar Business Plan + Template

How to Write a Winning Bar and Grill Business Plan + Template

How to Write a Winning Beer and Wine Bar Business Plan + Template

How to Write a Winning Cocktail Bar Business Plan + Template

How to Write a Winning Daiquiri Bar Business Plan + Template

How to Write a Winning Karaoke Bar Business Plan and Template

How to Write a Winning Lounge Business Plan + Template

How to Write a Winning Wine Bar Business Plan + Template

Small Business Trends

A complete guide to creating a bar business plan.

Within entrepreneurship, creating a bar business presents a unique appeal. The bar industry possesses a rich potential for success, yet navigating its complexities requires comprehensive planning and strategy.

It’s often said that “failing to plan is planning to fail,” particularly in the hospitality sector. Crafting an exhaustive bar business plan can be the key to unlocking the door to a successful venture, acting as your comprehensive roadmap to success.

Understanding the Basics of a Bar Business Plan

Business plans are a critical cornerstone in launching a thriving bar business.

A bar business plan functions as your strategic compass, delineating how your business will function, profit and evolve. Likewise, it is instrumental in securing financing, pinpointing potential obstacles and orchestrating marketing strategies.

What is a Bar Business Plan?

A bar business plan is an elaborate document outlining your bar’s aims, strategies to achieve them and the fundamental structure of your business. It encases information about your intended market, competitive landscape and financial projections.

In essence, it’s the master plan that guides your journey from the embryonic stages of starting your bar to its eventual success.

The Importance of a Business Plan for Bar Businesses

A potent bar business plan is not merely a perfunctory requirement but a crucial part of your business’s foundation. It aids in articulating your bar’s identity, consolidating your strategy, and projecting future growth.

It’s an instrumental tool to entice potential investors or lenders by instilling confidence in the viability and profitability of your business.

The business plan plays a pivotal role in shaping the success of your bar business for numerous reasons, including:

• Goal Setting : A well-articulated business plan helps define clear and actionable goals for your bar business.
• Strategic Focus : It provides a strategic direction, helping you focus on core business activities.
• Risk Mitigation : A comprehensive plan allows for the identification and mitigation of potential risks and obstacles.
• Securing Financing : A detailed business plan instills confidence in investors and lenders, increasing your chances of securing the necessary funds.
• Performance Monitoring : A business plan offers benchmarks against which the progress and success of your bar business can be measured.

Essential Elements of a Bar Business Plan

An all-encompassing bar business plan tackles numerous aspects, each contributing to a holistic picture of your business.

Executive Summary

The executive summary is a condensed overview of your business plan, offering a brief insight into your bar’s concept, goals and financial potential.

Company Description

This section encapsulates your bar’s specifics, including its location, ownership structure and unique selling proposition that differentiates it from the competition.

Competitive Analysis

An intensive competitive analysis furnishes insight into the strengths and weaknesses of your competitors, unearthing opportunities for your bar to stand out in the market, like live music booking or bar games.

Market Analysis

Market analysis plunges into your industry outlook, target clientele and competitor analysis. This section is instrumental in comprehending your market and positioning your bar effectively.

Marketing Strategy

Your marketing plan should delineate brand positioning, pricing, promotional tactics and distribution channels that you intend to harness for your bar.

Operational Plan

An operational plan details the daily workings of your bar, encompassing staffing, supply chain management, facilities, inventory and more.

Financial Projections

This segment covers sales forecasts, income statements, balance sheets and cash flow statements, providing a realistic financial picture of your bar business.

Mobile Bar Business Plan

A mobile bar business, though laden with unique challenges, offers an array of exciting opportunities. The business plan for such an enterprise should address these distinct requirements:

• Location : Selecting appropriate and profitable locations is pivotal for a mobile bar.
• Flexibility : The ability to cater to various events and demographics can increase revenue opportunities.
• Permitting : Depending on local regulations, different permits may be required for different locations.
• Logistics : Handling transportation, set up, and breakdown efficiently can greatly impact profitability.
• Staffing : Having a reliable, well-trained team capable of setting up quickly and serving professionally is key. Make sure you create a full bartender training program to teach team members how to manage a bar, what is a bar tab and how to use one, how to spot fake ID features, and how to plan a bar crawl or complete any other bar marketing initiatives you plan to include. Then provide them with a bar opening and closing checklist and any other materials they may need to perform their jobs going forward.

Wine Bar Business Plan

A wine bar business plan needs to address specific elements to ensure success:

• Wine Selection : Offering a range of wines that appeal to your target market is essential.
• Supplier Relationships : Establishing relationships with reliable suppliers can ensure a consistent, high-quality offering.
• Customer Education Initiatives : Wine tastings and wine pairing events can attract clientele and cultivate a loyal customer base.
• Licensing Requirements : Depending on your location, certain licenses and permits will be required to serve wine.
• Venue Atmosphere : A wine bar needs a specific atmosphere that attracts and retains its target market.

Cocktail Bar Business Plan

Creating a business plan for a cocktail bar warrants special attention to various elements:

• Menu Design : A cocktail menu should be engaging and reflective of the bar’s brand. You may also include mocktail ideas to accommodate those who aren’t imbibing.
• Bartender Expertise : Skilled bartenders mix great drinks and can provide a show and interact positively with patrons.
• Ingredients Sourcing : Sourcing quality ingredients can elevate the taste of your cocktails and differentiate you from competitors.
• Customer Experience : Everything impacts the customer’s overall experience from ambiance to customer service.
• Marketing Strategies : Effective marketing can help build a solid customer base and brand reputation.

Sports Bar Business Plan

A sports bar business plan must consider distinctive aspects to maximize its potential:

• Local Sports Teams Tie-Ins : Collaborating with local sports teams can boost patronage.
• Menu : A menu catering to the sports-watching crowd, like finger foods and bar snacks, is essential.
• Facilities : Equipment like large-screen TVs, pool tables, and dartboards can attract and retain customers.
• Marketing Strategies : Consideration of special promotions during big games or sports seasons is important.
• Atmosphere : Creating an atmosphere that appeals to sports fans, from the decor to the seating arrangement, can play a key role in the bar’s success.

Using a Bar Business Plan Template

Embarking on the journey to craft a bar business plan may initially appear overwhelming, especially for those new to the world of entrepreneurship. A bar business plan template can prove invaluable, simplifying the process and providing a structured format that ensures no key aspect of your plan gets overlooked.

A bar business plan template serves as a blueprint, guiding you through the necessary sections of your plan, including executive summary, company description, market analysis, competitive analysis, marketing strategy, operational plan and financial projections.

While it offers a comprehensive bar business plan outline, it’s imperative to understand that it’s not a one-size-fits-all solution. Every bar is distinct, with its own unique set of goals, challenges, target audience, and brand personality.

Therefore, while the template provides a starting point, customization is vital to tailor the plan to your specific bar business.

To effectively use a bar business plan template, follow the following steps:

• Download and Review : Start by downloading a reputable bar business plan template and review it in its entirety to make sure it matches your bar themes and goals. This will give you an overview of what information you will need to gather and the sections you must fill out.
• Customize : Customize the template to suit your bar business. Fill out each section with as much detail as possible. Remember, your business plan is not just for external stakeholders like investors or lenders but also a roadmap for you. So, the more detailed your plan, the more useful it will be.
• Research : Thorough research is a vital step. Your market analysis, competitive analysis and marketing strategy will require detailed information about your industry, competitors, and target audience. Take the time to conduct this research thoroughly.
• Seek Expert Advice : Don’t hesitate to seek advice from experts or experienced professionals. They can provide valuable insights and suggestions, particularly in the areas of financial projections and legal considerations.
• Review and Revise : A business plan should not be a static document. As your business evolves, your business plan should, too. Review and revise it regularly to ensure it remains accurate and relevant.

Crafting a Successful Bar Business Plan

A successful bar business plan is the cornerstone of any thriving establishment. It serves as your strategic compass, guiding your decisions and operations while clearly showing your vision, goals, and the means to achieve them.

Crafting a successful plan isn’t merely about filling out sections in a template; it’s about weaving together a compelling narrative about your bar’s journey toward success.

The following steps can help you craft a successful bar business plan:

• Understand Your Business : To write a compelling business plan, you need a deep understanding of your business, including your target audience, unique selling proposition, competitive landscape and financial projections. Spend time refining your business concept and identifying your bar’s unique aspects.
• Conduct Thorough Research : A successful business plan is rooted in fact. Conduct thorough research on your industry, market trends and competition. The information you gather will be essential in formulating a realistic and robust business strategy.
• Create a Strong Executive Summary : Your executive summary is the first section potential investors will read. It should be compelling, summarizing your business idea, strategy and key financial projections. Craft it in a way that sparks interest and encourages the reader to delve into the details of your plan.
• Detail Your Marketing and Operational Strategies : A comprehensive marketing and operational plan demonstrates your understanding of the practicalities of running a bar. Show how you’ll attract and retain customers and how you’ll manage daily operations, staffing and supply chain.
• Develop Realistic Financial Projections : Your financial projections should be realistic and well-supported by the data in your business plan. Include your sales forecast, income statements, balance sheets and cash flow statements. Ensure they align with your market analysis, marketing strategy and operational plan.
• Seek Feedback and Revise : Don’t be afraid to seek external feedback on your draft business plan. This can be from mentors, industry experts or potential investors. Use their feedback to refine and improve your plan.
• Keep Your Plan Dynamic : A business plan isn’t a static document. As your business progresses and market dynamics change, your plan should adapt accordingly. Regularly review and revise your business plan to ensure it remains a relevant and useful tool for your business.

FAQs: Bar Business Plan

What are some common mistakes to avoid when creating a bar business plan.

When crafting a bar business plan, entrepreneurs should steer clear of unrealistic financial projections, inadequate market research, and disregarding the competition. Neglecting these elements can lead to flawed strategies, hinder operational efficiency, and jeopardize chances of securing funding.

Is it necessary to hire a professional to write my bar business plan?

Although not a necessity, a professional can impart expert insight and guidance when crafting a bar business plan. However, comprehending the process and actively participating is crucial for the plan’s effectiveness, as no one understands your business better than you.

Can I use the same business plan for different types of bars?

While certain elements might be common among various types of bars, each bar type boasts unique considerations that need to be addressed. Tailoring your plan to your specific bar type can significantly enhance its effectiveness and profitability.

How much does the average bar make a year?

The earnings of a bar can vary significantly based on numerous factors like location, size, type, and management. In general, an average small bar can expect to make between $25,000 to $75,000 in profit per year. However, a well-run bar in a prime location could earn much more. Exact earnings also vary based on your bar franchise model, type of establishment, and the effectiveness of your staff and marketing.

What does a business plan look like for a bar?

A business plan for a bar should be detailed and cover all aspects of the business. It typically includes sections such as an executive summary, company description, market analysis, competitive analysis, marketing strategy, operational plan, and financial projections. Each section should be comprehensive, outlining the strategic direction and expected outcomes to ensure a sufficient bar profit margin.

Is it hard to start a bar business?

Starting a bar business can be challenging due to factors like high initial investment, stringent regulations and intense competition. However, with a well-crafted business plan, diligent research and strong management, it can turn into a profitable venture. This requires learning many important lessons, from understanding what is a happy hour to learning how to price liquor.

Creating a comprehensive bar business plan is crucial for any aspiring bar owner. It not only aids in strategic planning and financial forecasting but also in communicating your bar’s unique vision to potential investors and lenders.

Remember, the key to a successful bar business lies not only in a well-conceptualized idea but also in the robustness of your plan and your determination to see it through.

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Step By Step Guide To Write A Bar Business Plan

Opening a new bar requires grit and determination - as well as a fantastic bar business plan to act as your roadmap. This document can determine the future success of your new venture, so it’s essential to make it as comprehensive as possible.

But for first-time bar owners, figuring out where to start can be challenging. Our step-by-step guide to writing a business plan will help you pinpoint the finer details to consider when building a thriving bar business.

How to Write a Bar Business Plan in 9 Steps

1. bar overview.

The first step in writing a bar business plan is to establish an overview of the type of bar you want to open. You need a concept and location to shape your business model and create an executive summary for your new venture:

One of the defining aspects of your establishment is its concept and theme, which you’ll need to describe clearly in your business plan. Whether it’s a simple sports bar, speakeasy, or high-end nightclub, have a fully developed idea of what your venue will be and what purpose it will serve.

You also need to consider how to meet market needs. If you’re following trending concepts, you’ll know that roof-top bars and lounges are popular now. Or, perhaps you want your venue to be an activity-based bar that offers an art gallery, board games, or mini-golf?  

Part of your business plan also includes setting your mission statement and goals. These should outline your vision and will influence who invests in your bar. Your mission statement should be a comprehensive statement that details what sets you apart from other bars and should include your company’s values.

It’s important to link your statement to your business concept. You should consider how your values and goals are influenced by what makes your bar unique - including your overall purpose.

Next, you need to propose a location for your bar. Venues close to stores, shopping, centers, and tourist attractions, typically get good visibility and attract a lot of foot traffic. Because of the number of people moving through these areas daily, they also usually offer a decent level of security for your customers.

Another consideration for location is to avoid suburban areas where neighbors might lodge noise complaints. Should this happen, it can mean regulations stipulate earlier closing times for your venue so as not to disturb the peace.  

Finally, look for a space where there’s low competition, and your business can shine. There are plenty of strips crowded with bars and nightclubs. While these might attract a decent amount of foot traffic, you’ll need to work much harder to draw people into your place if one establishment has already made a name for itself.

For this reason, aim to secure a spot with little competition. It could mean having a unique concept bar that overshadows the competition. Or it could mean selecting a space where your type of bar doesn’t yet exist.

Ease of Accessibility

Potential customers need to be able to access your bar easily, or they will go elsewhere. They might drive, take public transport, or use a ridesharing company to travel to your venue. It’s up to you to ensure there are ways and means to get them conveniently to the front door.

Here, you should be looking for a venue where you can offer parking to your patrons. It should also be accessible to ride-hailing services and close to public transport.

2. Customer Overview

No bar establishment would be successful without its customers. As part of your bar business plan, include a profile of the type of customer you hope to attract. Consider who your target market is and how it aligns with your bar concept.

You should also outline your demographic's age, income, and interests. You’ll need this information later when developing marketing strategies for your business.  

3. Management Overview

The next step in your bar business plan is building a team structure. Your crafty bar concept requires talented people to execute it properly.

Your bartenders are the face of your establishment. Essentially, they can make or break your customer’s impression of your venue. When going through the hiring process, you’ll need to consider each individual’s personality, qualifications, experience, and skills.

Ideally, you want at least one experienced bartender who knows the ropes and can help set up operations, deal with bar management, and train the team. They will also be able to help streamline any teething issues that come up as a result of starting a new business.

From the get-go, outline your bartending teams’ possible responsibilities and the duties they’ll need to undertake. This can help set expectations ahead of advertising jobs and interviewing potential candidates.

Bar-backs don’t need as much experience as bartenders or servers as they aren’t in the customer eye as much. But they must be willing and eager to learn. They are essential to keeping everything running smoothly and work closely with the bartender as an assistant.

For this reason, they need a solid foundational knowledge of the industry, ingredients, and barware in general.

Depending on your business concept and operational model, you may or may not need to employ servers. Some high-end venues have servers to reduce the crowd around the bar and deliver drinks to the table. Additionally, you’ll need to hire servers if you offer any food.

When building out your staffing plan, you’ll need to determine where your establishment lands with that requirement. Make a note here to look for bar industry candidates with alcohol training who know how to serve alcohol safely and legally.

4. Drinks Menu Plan

Your drinks menu is your bar’s product. To be successful, it’s essential to get this offering right.

While your beverage list will undoubtedly change over time, don’t neglect to include a sample menu in your business plan. This will give potential investors an idea of what’s in store and possibly help you secure funding.

Descriptions

Your drinks menu is the selling point of your bar business and the star of the show. If you can excite and entice patrons with promises of wonderful flavors, you’ll be onto a gold mine.

So, it’s important to include product descriptions in your menu, particularly for signature drinks. Each listing should detail the ingredients of individual drinks, any garnishes they may come with, and add-ons your customers can choose from.

Beverage Names

A successful bar is only as strong as its product. So, aligning your drinks with your bar’s brand and concept is important. Get together with a mixologist to create one or several signature drinks that will be uniquely your own. Give these drinks names that play to the overall theme of your business.

Product Sourcing

Many establishments lean on particular products as their claim to fame. For example, you might want to be known as a French wine bistro, local brewery, or craft cocktail spot. Decide what you wish your unique story to be and reflect this in your plan for product sourcing.

Of course, sourcing locally is the most sustainable way to go. You can also build relationships with vendors in your community, which can help bring people into your venue.  

Industry Trends

It’s essential to do your research and stay abreast of industry trends. Note what these are in your business plan, as this will help keep customers walking through your doors.

For example, one of the most popular cocktail trends in the bar scene is smoke-infused or smoked cocktails. Some mixologists may also use smoke bubbles to infuse the cocktail with a smoky aroma. This trend has gained fame in the last few years and adds a new twist to the cocktail-drinking experience.

Small Food Menu (Small Bites)

Food and beverages go hand in hand. If you plan a small menu with, say, tapas or easy eats, you can increase your revenue. It will prevent your guests from leaving to find something to eat.

Suppose you don’t want the hassle of food storage and preparation. In that case, consider formulating a partnership with a local eatery or small food business that can deliver a menu of select freshly-made items to your establishment.

5. Licenses

It’s key to plan out your business licenses carefully. If you don’t have the right ones in place, you won’t be able to operate.

Tavern License

When putting together your bar business plan, it’s important to research whether you need a tavern license. It’s a government-issued license for restaurants, bars, or businesses with more than 50% liquor sales.  

Beer and Wine License

If you’re planning on starting a beerhouse or wine lounge, you may only need to apply for a beer and wine license. This will restrict your sales to wine and malt beverages, as you won’t be able to sell hard liquors like spirits. Whether you need to apply for this license depends on your bar's concept.

Health/Food Service License

With a small food menu, you’ll likely need to note on your restaurant and bar business plan to apply for a food service license. It’s a requirement to serve any type of food within your establishment. To obtain a food service license, you’ll need to ensure that your bar follows strict rules and regulations laid out by the U.S. Food and Drug Administration .

Music License

Music is one of the key elements of creating ambiance in a venue. But did you know that streaming music from your digital subscription with Spotify or Deezer is not actually operating within the law? This is true even if you’re playing music through a TV or radio.

The right way to go about this is to pay a Performance Rights Organization (PRO) or music service that will send royalties to the relevant artists. For the most part, this doesn’t apply to bands or performers who play live at your venue.

6. Market Research

Performing market research as part of your bar business plan is key to understanding your opportunities and how to capitalize on them.  

Industry Research

Part of your research should be to determine the market size you can potentially snag. Look at other bars already operating in the area, consider the industry as a whole, and determine what trends are driving it forward.  

Target Market

What needs will your bar solve for your target market? You can find out who they are and what they want by considering the local neighborhood and bar type.

It’s also an idea to look at census data to see how many potential customers within a certain demographic live within a reachable radius of your proposed location.

Market Share and Price Point

When doing your market analysis, consider similar bar businesses that have come before you. What do their successes and failures look like? Why did they crash and burn, or soar to new heights? Take these lessons and figure out how to apply them so your business can succeed.

Furthermore, what will your entry into the market mean for the local community? Are you creating new job opportunities? Or are you going to bring in an unruly crowd of patrons they hope to avoid? Knowing this information will help you be accepted and create connections rather than catastrophes.

Lastly, consider what your ‘competitors’ or other similar industry businesses are charging for their drinks and services. Run a competitive analysis in the area to determine your potential price point and how you can stand out.

7. Bar Marketing

Utilizing a marketing plan in the right way helps you take measured steps to get your establishment in front of potential customers. Here are the strategies to get started:

Create a Brand

The key to starting a successful business - and keeping it open - is to create a memorable brand identity. Your toolbox for promoting your brand should include your logo, colors, and ‘personality.’ Use these in a way that becomes synonymous with your bar, no matter where people interact with it.

Marketing Tools

Besides developing your brand identity, consider the channels you can market on to attract customers. At the very least, it should include your social channels, website, and media influencers.

8. Other Avenues to Increase Revenue

Besides being a bar and welcoming guests who come in with reservations or foot traffic, there are other avenues to increase your revenue.

Hosting events such as karaoke nights, wine tastings, or live music is an excellent way to attract larger crowds to your bar. You are guaranteed certain sales, can charge a cover fee, and get new people walking through the door.

If you go this route, we recommend using event management software to keep everything on track and work effortlessly with your team.

It’s no surprise that all businesses go through an ebb and flow of customer traffic. A great way to increase cash flow during slower periods is to introduce ideas like drink specials and happy hour discounts.

When you’re writing up a business plan, don’t forget to brainstorm ideas for a pre-opening promotion as a way to test the market. This can be as simple as a soft launch or as elaborate as a grand-opening celebration.

9. Financials

An important aspect of your business plan is to outline your potential start-up costs. These, along with the costs of day-to-day business operations, and financial projections, will attract or deter potential investors.

Your business plan should also highlight possible funding options like loans and investment opportunities you have available. Additionally, you’ll need to draw up a break-even analysis to determine how much revenue it will take to turn profits.  

Realizing your dream of owning the hottest bar in town starts with a great business plan. It will need to cover everything from your mission statement to your concept and drinks menu. This will help you build a sturdy management team, hire great employees, and attract people to your venue.

Want to know more about Perfect Venue for event management? Try it free to find out how it can be a fit for your new business.

Have thoughts on the article? Feel free to email us at [email protected] - we'd love to hear it!

Bar Business Plan Template

Our free bar business plan template can help you create a solid plan for success. It guides you through researching your target market, determining startup costs, and developing a marketing strategy. Whether you're a seasoned entrepreneur or just starting out, our template gives you the tools to turn your bar into a profitable venture.

Get the Free bar business plan template today!

We're excited to offer you a free bar business plan template that can help you launch a successful bar. Whether you're an experienced entrepreneur or new to the industry, our template will guide you through the entire process.

A well-crafted business plan is the foundation for any successful bar. Our template covers all the important aspects of planning your bar, from researching your target market to creating a financial plan. With our help, you'll be able to develop a comprehensive plan that outlines your goals, objectives, and strategies for success.

Researching your target market is crucial to understanding what your potential customers want and need. Our template will help you identify your target market and provide you with the tools to craft a marketing strategy that resonates with them.

One of the most important elements of starting a bar is determining your startup costs. Our template will help you understand all the expenses that come with launching a bar, from buying equipment to hiring staff. We'll show you how to estimate your initial investment and ongoing costs, so you can set a realistic budget and avoid surprises down the line.

Creating a solid marketing plan is also essential for the success of your bar. Our template will help you identify your unique selling proposition (USP) and develop a plan to reach your target audience. We'll show you how to promote your bar through various channels such as social media, advertising, and events, so you can attract customers and keep them coming back.

Finally, our bar business plan template will help you identify your business's key performance indicators (KPIs) so that you can track your progress and make informed decisions. You'll be able to measure your success against industry benchmarks and adjust your strategy as needed to ensure you meet your goals.

So what are you waiting for? Download our free bar business plan template today and get started on your path to success!

Bar Business Plan Frequently Asked Questions

Q: why do i need a business plan for my bar.

A: A well-crafted business plan is the foundation for any successful bar. It provides a roadmap for your business and outlines your goals, objectives, and strategies for success. Additionally, a business plan is necessary if you plan to secure funding from investors or lenders.

Q: What should I include in my bar business plan?

A: Your bar business plan should include sections on your target market, your unique selling proposition, your marketing strategy, your financial plan, and your key performance indicators. It should also include a competitive analysis and a section on your management team.

Q: How do I estimate my startup costs for a bar?

A: Estimating your startup costs for a bar can be challenging, but our business plan template will help you through the process. You'll need to consider expenses such as equipment, inventory, rent, permits, licenses, and marketing costs. It's important to be as detailed as possible to ensure you have a realistic budget.

Q: What are some common mistakes to avoid when writing a bar business plan?

A: One common mistake is not conducting thorough market research. You need to understand your target market and your competition to create an effective marketing strategy. Another mistake is not including financial projections or not being realistic about your financial plan. It's important to be transparent and accurate about your numbers to avoid surprises down the line.

We Know a Good Business Plan When we See One

Collectively, our team has reviewed thousands of business plans and has nearly 20 years of experience making SBA loans. We've also helped more than 50,000 businesses create financial projections across many industries and geographies.

Adam served as Executive Director for a SBA microlender in Indiana for over 10 years helping businesses and reviewing thousands of business plans.

Grace has built hundreds of custom financial models for businesses as well as our projection templates which are used by thousands of businesses every year.

Kyle served as an SBA loan officer for 7 years working directly with startups and business owners to review their business plans, projections, and prepare their loan package.

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How to Create a Pub Business Plan

by I.J. Karam | Dec 1, 2020 | Business Plans

Before you open a new pub, you must create a business plan. Getting funding from investors is next to impossible if your business plan is not compelling. However, that’s not the only reason why need a detailed pub business plan. Even if yours is a self-funded project, a business plan can serve as a reliable execution roadmap.

Crafting a professional pub business plan may look like a daunting task, but that’s not actually the case. Of course, you need to allot some time and conduct research to create a solid plan, but it is something that every entrepreneur can do, regardless of whether they have previously created a business plan or not. And obviously, you can count on our help, which will make things so much easier for you.

Before we get started, you might be interested to check out our  Ready-made Pub Business Plan Template  with pre-written text and automatic financials which you can easily customize and adapt to your own project, no financial expertise required .

In this post, we’ll walk you through all the key parts of a winning pub business plan , from crafting an impressive executing summary to creating a solid marketing plan.

Let’s dive right in.

How Many Sections A Professional Pub Business Plan Should Have?

While there’s no set-in-stone guideline, most experts agree that a good pub business plan mainly consists of the following sections:

Executive Summary Company Overview Customer Analysis Competitive Analysis Marketing Plan Operation Plan Management Plan Financial Plan

So what actually goes into each of these sections? Let’s find out…

Pub Business Plan Step-by-Step Breakdown

Executive Summary

Each business plan must start with a well-written executive summary. All the same, it’s best to tackle this introductory section at the end.

Why? Glad you asked.

You see, an executive summary is considered as a compelling introduction and should summarize the key ideas of the other sections. Only then you stand a real chance to convince readers that your business plan will be worth their while. Once you have penned the other sections, it becomes easier to identify the key elements of each chapter and create an engaging summary.

Here are some tips to help you write a good executive summary:

Use a strong hook : Pique readers’ interest by showing how your business is relevant

Focus on the core strengths: Maybe your pub’s ambience is your strongest selling point or perhaps your selection of liquor and your diverse menu are unique or maybe your management team is one of the most qualified. Whatever your core strengths are, don’t forget to highlight them here.

Make only those claims that you can backup with facts: Don’t make claims for which you don’t have proof or have inadequate proof. A good executive summary is a credible one.

Here’s a sample Executive Summary for a pub business plan:

Business Name – The Single’s Bar

The Single’s Bar is a unique local bar house that aims to provide a warm and friendly space where singles can meet and mingle. The Single’s Bar is unlike your typical bar in the sense that it has a one-of-its-kind service named “thee structured conversation system”. Thanks to this service, singles can easily meet other singles and get to know them through meaningful conversation.  

The bar offers a relaxed atmosphere that reduces inhibitions and inspires confidence. Research shows meeting likeminded people is not easy for singles aged between 25 and 45 years old. The Single’s Bar offers this group a great solution to the listed problem.

Conventional bars are hardly suitable for meaningful conversations since beyond the visual image of people sitting next to you, it is difficult to learn much about them and find commonalities, if any. Low lights and loud music that one finds in most bars are detrimental to having fruitful conversations.

The Single’s Bar is going to create a unique pub setting using a specific conversation structure: Singles will sit down at specific tables and talk about the highlighted topic of conversation, the aim of which is to gain insight into the other person, their perspectives and values.

Research shows the structured conversation system is highly successful as it significantly lowers uncertainty and ambiguity in the social scene. This in turn allows people to feel more comfortable which encourages them to have more meaningful conversations.

The Single’s Bar is expected to reach profitability by year three and earn substantial profits by year four.

The Single’s Bar founders, Margaret Fisher and Tony Fisher, have more than a decade’s experience in running a pub.

While there are two other bars in a mile radius, they are your traditional pubs, whereas The Single’s Bar will cater only to singles who want to meet other singles.

We need $200,000 to finance our lease costs, equipment, furniture, and renovations. Margaret and Tony Fisher will invest $50,000 in the business and the rest we plan to raise from an investor.

Company Overview

This is the section where you want to talk about your company and its finer details. To be specific, you should answer these pertinent questions here:

Who are the owners of the pub? What is your niche? What kinds of alcoholic drinks will you sell? What will be your menu? How many people will you hire to run your pub business?

Here’s a sample Company Overview

The Single’s Bars (mention your business’s location) is a unique local pub that provides a great meeting place for singles. Our bar aims to bring singles together by creating an environment allowing them to meet each other comfortably.

The Single’s Bar will sell the following:

Draft beer and in bottles:  We serve alcohol for two main reasons. First, alcohol helps reduce inhibition, which in turn makes it easier for people to meet new people and interact with them in a relaxed manner. Second, draft beer helps generate good profits. 

Cocktails and Spirits: We will also offer a wide variety of spirits including vodka, tequila, gin and other liquors. Our bartender will also prepare a panoply of cocktails to satisfy our customer’s needs and preferences.

Wines: Some customers prefer to drink wine and hence we will offer a good variety of red and white wines, perfect accompaniments for our tapas.

Coffee and Tea drinks:  A cup of well-brewed coffee or tea is often linked with a good conversation.

An assortment of Tapas:  We have added tapas in our menu because they are easy to make, taste great and customers just love them. Plus, tapas are a perfect fit for tables designed for multiple people sharing food.

Our bar’s unique value proposition is based on a conversation approach allowing singles to meet new people.  Hence, in addition to a section for general customers, our pub features another larger section specifically dedicated for singles to come and meet new people.

In the singles section, we will have 5 tables . The topic of the conversation will be marked at the center of each table. We will have different types of topics each evening, some will be related to news, sports, music, and movies, while others will be more philosophical and intellectual.

The Single’s Bar Founders, Margaret and Tony Fisher, will be involved in the bar’s day to day management and operation. They will initially hire 8 staff members to help them run the pub smoothly.

Customer Analysis

Talk about your target audience in this section. Try to be as specific as you can. Here’s a sample customer analysis:

Customer Analysis Sample: 

The Single’s Bar targets two different groups of customers: Single people and non-singles. Both of these groups are middle to upper class

The demographics of our target audiences — both singles and non-singles — are as follows:

Working Professionals: Since the underlying promise of The Single’s Bar is “meaningful conversations”, the majority of our customers are expected to be educated and working professionals who appreciate thought-provoking, meaningful conversations.

Annual income of more than $50,000: To a large extent, this is in correlation with the fact that our audience is mainly working professionals.

Age bracket is 25-45: The biggest group of singles that are looking for companionship are between 25 and 45 years old.

Competitive Analysis

In this section introduce your direct and indirect competitors. Also, talk about how your establishment stands out.

Here’s a sample competitive analysis:

The competition to The Single’s Bar comes from various sources:

Local Bars: The area where we are located has several bars. Some bars are more suited for meeting people than others, but none of them aim to bring singles together as we do.

Coffee shops: While coffee shops offer a convenient social setting where people can meet and mingle, they rarely organize any special activities with the aim to help singles meet other singles.

It is a good idea to list your main competitors in a table and cite their key strengths and weaknesses.

Our competitive advantage: Our direct competitors (local bars) and indirect ones (coffee shops) do not explicitly organize events that encourage singles to meet. Our pub has a competitive edge on this front since we have thoughtfully designed special activities that make it easier for like-minded singles to meet each other, and have meaningful conversations.

Marketing Plan

This is the section where you highlight your go to market strategy as well as show how you plan to win new customers and retain them.

Marketing & Promotion Strategy

The Single’s Bar will target people who live and work in its 10-mile radius. Our marketing and promotional strategy includes:

Direct Mail

The Single’s Bar will distribute flyers in the neighborhoods located in its vicinity. These flyers will offer not only general information about our bar’s concept but also special discounts and coupons.

Online Marketing

The Single’s Bar will come up with a sleek and user-friendly website that allows online bookings and live chat. We will also leverage the power of social media channels to spread the word about our new bar’s concept and engage with potential customers. From time to time we may run paid ad campaigns on social media to attract new customers and showcase the atmosphere in our venue.

Pre-opening Events

Before opening the pub, we are going to organize several pre-opening events that will help create buzz and attract prospective customers.

Operating Plan

In this section you should look to provide answers to these questions:

How will you run the bar? What will be the bar timings? What will be your rates? How will you source your drinks, food products and ingredients?

Preparing a detailed operating plan can help you identify issues beforehand and resolve them. For example, if you expect your bar to be jam-packed during weekends, will your staff be able to handle the high traffic on its own or will you require some additional part-time employees?

Management Plan

In this section, you need to share the names of your core team, describe their relevant work experience and past achievements. This section is usually followed by your hiring plan which can be a table summarizing the key positions you plan to hire, with their expected salaries.

Financial Plan

In the last section of your pub business plan, talk about the “finance” side of things. Specifically speaking, share information about the following:

Operating costs Direct costs Loan repayments Cash flows Expected revenues and profits Balance sheet Capital expenditures

Final Words

Now that you have seen what goes into a powerful pub business plan, it’s time to roll your sleeves and begin the business planning process. You can start by downloading our FREE business plan template to get you started. Otherwise, we also recommend you check out our Ready-Made Pub Business Plan with automatic financials . We guarantee it will save you tons of time and money.

Whatever method you choose, we wish you good luck!

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