• Privacy Policy

Research Method

Home » Research Objectives – Types, Examples and Writing Guide

Research Objectives – Types, Examples and Writing Guide

Table of Contents

Research Objectives

Research Objectives

Research objectives refer to the specific goals or aims of a research study. They provide a clear and concise description of what the researcher hopes to achieve by conducting the research . The objectives are typically based on the research questions and hypotheses formulated at the beginning of the study and are used to guide the research process.

Types of Research Objectives

Here are the different types of research objectives in research:

  • Exploratory Objectives: These objectives are used to explore a topic, issue, or phenomenon that has not been studied in-depth before. The aim of exploratory research is to gain a better understanding of the subject matter and generate new ideas and hypotheses .
  • Descriptive Objectives: These objectives aim to describe the characteristics, features, or attributes of a particular population, group, or phenomenon. Descriptive research answers the “what” questions and provides a snapshot of the subject matter.
  • Explanatory Objectives : These objectives aim to explain the relationships between variables or factors. Explanatory research seeks to identify the cause-and-effect relationships between different phenomena.
  • Predictive Objectives: These objectives aim to predict future events or outcomes based on existing data or trends. Predictive research uses statistical models to forecast future trends or outcomes.
  • Evaluative Objectives : These objectives aim to evaluate the effectiveness or impact of a program, intervention, or policy. Evaluative research seeks to assess the outcomes or results of a particular intervention or program.
  • Prescriptive Objectives: These objectives aim to provide recommendations or solutions to a particular problem or issue. Prescriptive research identifies the best course of action based on the results of the study.
  • Diagnostic Objectives : These objectives aim to identify the causes or factors contributing to a particular problem or issue. Diagnostic research seeks to uncover the underlying reasons for a particular phenomenon.
  • Comparative Objectives: These objectives aim to compare two or more groups, populations, or phenomena to identify similarities and differences. Comparative research is used to determine which group or approach is more effective or has better outcomes.
  • Historical Objectives: These objectives aim to examine past events, trends, or phenomena to gain a better understanding of their significance and impact. Historical research uses archival data, documents, and records to study past events.
  • Ethnographic Objectives : These objectives aim to understand the culture, beliefs, and practices of a particular group or community. Ethnographic research involves immersive fieldwork and observation to gain an insider’s perspective of the group being studied.
  • Action-oriented Objectives: These objectives aim to bring about social or organizational change. Action-oriented research seeks to identify practical solutions to social problems and to promote positive change in society.
  • Conceptual Objectives: These objectives aim to develop new theories, models, or frameworks to explain a particular phenomenon or set of phenomena. Conceptual research seeks to provide a deeper understanding of the subject matter by developing new theoretical perspectives.
  • Methodological Objectives: These objectives aim to develop and improve research methods and techniques. Methodological research seeks to advance the field of research by improving the validity, reliability, and accuracy of research methods and tools.
  • Theoretical Objectives : These objectives aim to test and refine existing theories or to develop new theoretical perspectives. Theoretical research seeks to advance the field of knowledge by testing and refining existing theories or by developing new theoretical frameworks.
  • Measurement Objectives : These objectives aim to develop and validate measurement instruments, such as surveys, questionnaires, and tests. Measurement research seeks to improve the quality and reliability of data collection and analysis by developing and testing new measurement tools.
  • Design Objectives : These objectives aim to develop and refine research designs, such as experimental, quasi-experimental, and observational designs. Design research seeks to improve the quality and validity of research by developing and testing new research designs.
  • Sampling Objectives: These objectives aim to develop and refine sampling techniques, such as probability and non-probability sampling methods. Sampling research seeks to improve the representativeness and generalizability of research findings by developing and testing new sampling techniques.

How to Write Research Objectives

Writing clear and concise research objectives is an important part of any research project, as it helps to guide the study and ensure that it is focused and relevant. Here are some steps to follow when writing research objectives:

  • Identify the research problem : Before you can write research objectives, you need to identify the research problem you are trying to address. This should be a clear and specific problem that can be addressed through research.
  • Define the research questions : Based on the research problem, define the research questions you want to answer. These questions should be specific and should guide the research process.
  • Identify the variables : Identify the key variables that you will be studying in your research. These are the factors that you will be measuring, manipulating, or analyzing to answer your research questions.
  • Write specific objectives: Write specific, measurable objectives that will help you answer your research questions. These objectives should be clear and concise and should indicate what you hope to achieve through your research.
  • Use the SMART criteria: To ensure that your research objectives are well-defined and achievable, use the SMART criteria. This means that your objectives should be Specific, Measurable, Achievable, Relevant, and Time-bound.
  • Revise and refine: Once you have written your research objectives, revise and refine them to ensure that they are clear, concise, and achievable. Make sure that they align with your research questions and variables, and that they will help you answer your research problem.

Example of Research Objectives

Examples of research objectives Could be:

Research Objectives for the topic of “The Impact of Artificial Intelligence on Employment”:

  • To investigate the effects of the adoption of AI on employment trends across various industries and occupations.
  • To explore the potential for AI to create new job opportunities and transform existing roles in the workforce.
  • To examine the social and economic implications of the widespread use of AI for employment, including issues such as income inequality and access to education and training.
  • To identify the skills and competencies that will be required for individuals to thrive in an AI-driven workplace, and to explore the role of education and training in developing these skills.
  • To evaluate the ethical and legal considerations surrounding the use of AI for employment, including issues such as bias, privacy, and the responsibility of employers and policymakers to protect workers’ rights.

When to Write Research Objectives

  • At the beginning of a research project : Research objectives should be identified and written down before starting a research project. This helps to ensure that the project is focused and that data collection and analysis efforts are aligned with the intended purpose of the research.
  • When refining research questions: Writing research objectives can help to clarify and refine research questions. Objectives provide a more concrete and specific framework for addressing research questions, which can improve the overall quality and direction of a research project.
  • After conducting a literature review : Conducting a literature review can help to identify gaps in knowledge and areas that require further research. Writing research objectives can help to define and focus the research effort in these areas.
  • When developing a research proposal: Research objectives are an important component of a research proposal. They help to articulate the purpose and scope of the research, and provide a clear and concise summary of the expected outcomes and contributions of the research.
  • When seeking funding for research: Funding agencies often require a detailed description of research objectives as part of a funding proposal. Writing clear and specific research objectives can help to demonstrate the significance and potential impact of a research project, and increase the chances of securing funding.
  • When designing a research study : Research objectives guide the design and implementation of a research study. They help to identify the appropriate research methods, sampling strategies, data collection and analysis techniques, and other relevant aspects of the study design.
  • When communicating research findings: Research objectives provide a clear and concise summary of the main research questions and outcomes. They are often included in research reports and publications, and can help to ensure that the research findings are communicated effectively and accurately to a wide range of audiences.
  • When evaluating research outcomes : Research objectives provide a basis for evaluating the success of a research project. They help to measure the degree to which research questions have been answered and the extent to which research outcomes have been achieved.
  • When conducting research in a team : Writing research objectives can facilitate communication and collaboration within a research team. Objectives provide a shared understanding of the research purpose and goals, and can help to ensure that team members are working towards a common objective.

Purpose of Research Objectives

Some of the main purposes of research objectives include:

  • To clarify the research question or problem : Research objectives help to define the specific aspects of the research question or problem that the study aims to address. This makes it easier to design a study that is focused and relevant.
  • To guide the research design: Research objectives help to determine the research design, including the research methods, data collection techniques, and sampling strategy. This ensures that the study is structured and efficient.
  • To measure progress : Research objectives provide a way to measure progress throughout the research process. They help the researcher to evaluate whether they are on track and meeting their goals.
  • To communicate the research goals : Research objectives provide a clear and concise description of the research goals. This helps to communicate the purpose of the study to other researchers, stakeholders, and the general public.

Advantages of Research Objectives

Here are some advantages of having well-defined research objectives:

  • Focus : Research objectives help to focus the research effort on specific areas of inquiry. By identifying clear research questions, the researcher can narrow down the scope of the study and avoid getting sidetracked by irrelevant information.
  • Clarity : Clearly stated research objectives provide a roadmap for the research study. They provide a clear direction for the research, making it easier for the researcher to stay on track and achieve their goals.
  • Measurability : Well-defined research objectives provide measurable outcomes that can be used to evaluate the success of the research project. This helps to ensure that the research is effective and that the research goals are achieved.
  • Feasibility : Research objectives help to ensure that the research project is feasible. By clearly defining the research goals, the researcher can identify the resources required to achieve those goals and determine whether those resources are available.
  • Relevance : Research objectives help to ensure that the research study is relevant and meaningful. By identifying specific research questions, the researcher can ensure that the study addresses important issues and contributes to the existing body of knowledge.

About the author

' src=

Muhammad Hassan

Researcher, Academic Writer, Web developer

You may also like

Research Paper Citation

How to Cite Research Paper – All Formats and...

Data collection

Data Collection – Methods Types and Examples

Delimitations

Delimitations in Research – Types, Examples and...

Research Paper Formats

Research Paper Format – Types, Examples and...

Research Process

Research Process – Steps, Examples and Tips

Research Design

Research Design – Types, Methods and Examples

Grad Coach

Research Aims, Objectives & Questions

The “Golden Thread” Explained Simply (+ Examples)

By: David Phair (PhD) and Alexandra Shaeffer (PhD) | June 2022

The research aims , objectives and research questions (collectively called the “golden thread”) are arguably the most important thing you need to get right when you’re crafting a research proposal , dissertation or thesis . We receive questions almost every day about this “holy trinity” of research and there’s certainly a lot of confusion out there, so we’ve crafted this post to help you navigate your way through the fog.

Overview: The Golden Thread

  • What is the golden thread
  • What are research aims ( examples )
  • What are research objectives ( examples )
  • What are research questions ( examples )
  • The importance of alignment in the golden thread

What is the “golden thread”?  

The golden thread simply refers to the collective research aims , research objectives , and research questions for any given project (i.e., a dissertation, thesis, or research paper ). These three elements are bundled together because it’s extremely important that they align with each other, and that the entire research project aligns with them.

Importantly, the golden thread needs to weave its way through the entirety of any research project , from start to end. In other words, it needs to be very clearly defined right at the beginning of the project (the topic ideation and proposal stage) and it needs to inform almost every decision throughout the rest of the project. For example, your research design and methodology will be heavily influenced by the golden thread (we’ll explain this in more detail later), as well as your literature review.

The research aims, objectives and research questions (the golden thread) define the focus and scope ( the delimitations ) of your research project. In other words, they help ringfence your dissertation or thesis to a relatively narrow domain, so that you can “go deep” and really dig into a specific problem or opportunity. They also help keep you on track , as they act as a litmus test for relevance. In other words, if you’re ever unsure whether to include something in your document, simply ask yourself the question, “does this contribute toward my research aims, objectives or questions?”. If it doesn’t, chances are you can drop it.

Alright, enough of the fluffy, conceptual stuff. Let’s get down to business and look at what exactly the research aims, objectives and questions are and outline a few examples to bring these concepts to life.

Free Webinar: How To Find A Dissertation Research Topic

Research Aims: What are they?

Simply put, the research aim(s) is a statement that reflects the broad overarching goal (s) of the research project. Research aims are fairly high-level (low resolution) as they outline the general direction of the research and what it’s trying to achieve .

Research Aims: Examples  

True to the name, research aims usually start with the wording “this research aims to…”, “this research seeks to…”, and so on. For example:

“This research aims to explore employee experiences of digital transformation in retail HR.”   “This study sets out to assess the interaction between student support and self-care on well-being in engineering graduate students”  

As you can see, these research aims provide a high-level description of what the study is about and what it seeks to achieve. They’re not hyper-specific or action-oriented, but they’re clear about what the study’s focus is and what is being investigated.

Need a helping hand?

how to create research objectives

Research Objectives: What are they?

The research objectives take the research aims and make them more practical and actionable . In other words, the research objectives showcase the steps that the researcher will take to achieve the research aims.

The research objectives need to be far more specific (higher resolution) and actionable than the research aims. In fact, it’s always a good idea to craft your research objectives using the “SMART” criteria. In other words, they should be specific, measurable, achievable, relevant and time-bound”.

Research Objectives: Examples  

Let’s look at two examples of research objectives. We’ll stick with the topic and research aims we mentioned previously.  

For the digital transformation topic:

To observe the retail HR employees throughout the digital transformation. To assess employee perceptions of digital transformation in retail HR. To identify the barriers and facilitators of digital transformation in retail HR.

And for the student wellness topic:

To determine whether student self-care predicts the well-being score of engineering graduate students. To determine whether student support predicts the well-being score of engineering students. To assess the interaction between student self-care and student support when predicting well-being in engineering graduate students.

  As you can see, these research objectives clearly align with the previously mentioned research aims and effectively translate the low-resolution aims into (comparatively) higher-resolution objectives and action points . They give the research project a clear focus and present something that resembles a research-based “to-do” list.

The research objectives detail the specific steps that you, as the researcher, will take to achieve the research aims you laid out.

Research Questions: What are they?

Finally, we arrive at the all-important research questions. The research questions are, as the name suggests, the key questions that your study will seek to answer . Simply put, they are the core purpose of your dissertation, thesis, or research project. You’ll present them at the beginning of your document (either in the introduction chapter or literature review chapter) and you’ll answer them at the end of your document (typically in the discussion and conclusion chapters).  

The research questions will be the driving force throughout the research process. For example, in the literature review chapter, you’ll assess the relevance of any given resource based on whether it helps you move towards answering your research questions. Similarly, your methodology and research design will be heavily influenced by the nature of your research questions. For instance, research questions that are exploratory in nature will usually make use of a qualitative approach, whereas questions that relate to measurement or relationship testing will make use of a quantitative approach.  

Let’s look at some examples of research questions to make this more tangible.

Research Questions: Examples  

Again, we’ll stick with the research aims and research objectives we mentioned previously.  

For the digital transformation topic (which would be qualitative in nature):

How do employees perceive digital transformation in retail HR? What are the barriers and facilitators of digital transformation in retail HR?  

And for the student wellness topic (which would be quantitative in nature):

Does student self-care predict the well-being scores of engineering graduate students? Does student support predict the well-being scores of engineering students? Do student self-care and student support interact when predicting well-being in engineering graduate students?  

You’ll probably notice that there’s quite a formulaic approach to this. In other words, the research questions are basically the research objectives “converted” into question format. While that is true most of the time, it’s not always the case. For example, the first research objective for the digital transformation topic was more or less a step on the path toward the other objectives, and as such, it didn’t warrant its own research question.  

So, don’t rush your research questions and sloppily reword your objectives as questions. Carefully think about what exactly you’re trying to achieve (i.e. your research aim) and the objectives you’ve set out, then craft a set of well-aligned research questions . Also, keep in mind that this can be a somewhat iterative process , where you go back and tweak research objectives and aims to ensure tight alignment throughout the golden thread.

The importance of strong alignment 

Alignment is the keyword here and we have to stress its importance . Simply put, you need to make sure that there is a very tight alignment between all three pieces of the golden thread. If your research aims and research questions don’t align, for example, your project will be pulling in different directions and will lack focus . This is a common problem students face and can cause many headaches (and tears), so be warned.

Take the time to carefully craft your research aims, objectives and research questions before you run off down the research path. Ideally, get your research supervisor/advisor to review and comment on your golden thread before you invest significant time into your project, and certainly before you start collecting data .  

Recap: The golden thread

In this post, we unpacked the golden thread of research, consisting of the research aims , research objectives and research questions . You can jump back to any section using the links below.

As always, feel free to leave a comment below – we always love to hear from you. Also, if you’re interested in 1-on-1 support, take a look at our private coaching service here.

how to create research objectives

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

You Might Also Like:

Narrative analysis explainer

39 Comments

Isaac Levi

Thank you very much for your great effort put. As an Undergraduate taking Demographic Research & Methodology, I’ve been trying so hard to understand clearly what is a Research Question, Research Aim and the Objectives in a research and the relationship between them etc. But as for now I’m thankful that you’ve solved my problem.

Hatimu Bah

Well appreciated. This has helped me greatly in doing my dissertation.

Dr. Abdallah Kheri

An so delighted with this wonderful information thank you a lot.

so impressive i have benefited a lot looking forward to learn more on research.

Ekwunife, Chukwunonso Onyeka Steve

I am very happy to have carefully gone through this well researched article.

Infact,I used to be phobia about anything research, because of my poor understanding of the concepts.

Now,I get to know that my research question is the same as my research objective(s) rephrased in question format.

I please I would need a follow up on the subject,as I intends to join the team of researchers. Thanks once again.

Tosin

Thanks so much. This was really helpful.

Ishmael

I know you pepole have tried to break things into more understandable and easy format. And God bless you. Keep it up

sylas

i found this document so useful towards my study in research methods. thanks so much.

Michael L. Andrion

This is my 2nd read topic in your course and I should commend the simplified explanations of each part. I’m beginning to understand and absorb the use of each part of a dissertation/thesis. I’ll keep on reading your free course and might be able to avail the training course! Kudos!

Scarlett

Thank you! Better put that my lecture and helped to easily understand the basics which I feel often get brushed over when beginning dissertation work.

Enoch Tindiwegi

This is quite helpful. I like how the Golden thread has been explained and the needed alignment.

Sora Dido Boru

This is quite helpful. I really appreciate!

Chulyork

The article made it simple for researcher students to differentiate between three concepts.

Afowosire Wasiu Adekunle

Very innovative and educational in approach to conducting research.

Sàlihu Abubakar Dayyabu

I am very impressed with all these terminology, as I am a fresh student for post graduate, I am highly guided and I promised to continue making consultation when the need arise. Thanks a lot.

Mohammed Shamsudeen

A very helpful piece. thanks, I really appreciate it .

Sonam Jyrwa

Very well explained, and it might be helpful to many people like me.

JB

Wish i had found this (and other) resource(s) at the beginning of my PhD journey… not in my writing up year… 😩 Anyways… just a quick question as i’m having some issues ordering my “golden thread”…. does it matter in what order you mention them? i.e., is it always first aims, then objectives, and finally the questions? or can you first mention the research questions and then the aims and objectives?

UN

Thank you for a very simple explanation that builds upon the concepts in a very logical manner. Just prior to this, I read the research hypothesis article, which was equally very good. This met my primary objective.

My secondary objective was to understand the difference between research questions and research hypothesis, and in which context to use which one. However, I am still not clear on this. Can you kindly please guide?

Derek Jansen

In research, a research question is a clear and specific inquiry that the researcher wants to answer, while a research hypothesis is a tentative statement or prediction about the relationship between variables or the expected outcome of the study. Research questions are broader and guide the overall study, while hypotheses are specific and testable statements used in quantitative research. Research questions identify the problem, while hypotheses provide a focus for testing in the study.

Saen Fanai

Exactly what I need in this research journey, I look forward to more of your coaching videos.

Abubakar Rofiat Opeyemi

This helped a lot. Thanks so much for the effort put into explaining it.

Lamin Tarawally

What data source in writing dissertation/Thesis requires?

What is data source covers when writing dessertation/thesis

Latifat Muhammed

This is quite useful thanks

Yetunde

I’m excited and thankful. I got so much value which will help me progress in my thesis.

Amer Al-Rashid

where are the locations of the reserch statement, research objective and research question in a reserach paper? Can you write an ouline that defines their places in the researh paper?

Webby

Very helpful and important tips on Aims, Objectives and Questions.

Refiloe Raselane

Thank you so much for making research aim, research objectives and research question so clear. This will be helpful to me as i continue with my thesis.

Annabelle Roda-Dafielmoto

Thanks much for this content. I learned a lot. And I am inspired to learn more. I am still struggling with my preparation for dissertation outline/proposal. But I consistently follow contents and tutorials and the new FB of GRAD Coach. Hope to really become confident in writing my dissertation and successfully defend it.

Joe

As a researcher and lecturer, I find splitting research goals into research aims, objectives, and questions is unnecessarily bureaucratic and confusing for students. For most biomedical research projects, including ‘real research’, 1-3 research questions will suffice (numbers may differ by discipline).

Abdella

Awesome! Very important resources and presented in an informative way to easily understand the golden thread. Indeed, thank you so much.

Sheikh

Well explained

New Growth Care Group

The blog article on research aims, objectives, and questions by Grad Coach is a clear and insightful guide that aligns with my experiences in academic research. The article effectively breaks down the often complex concepts of research aims and objectives, providing a straightforward and accessible explanation. Drawing from my own research endeavors, I appreciate the practical tips offered, such as the need for specificity and clarity when formulating research questions. The article serves as a valuable resource for students and researchers, offering a concise roadmap for crafting well-defined research goals and objectives. Whether you’re a novice or an experienced researcher, this article provides practical insights that contribute to the foundational aspects of a successful research endeavor.

yaikobe

A great thanks for you. it is really amazing explanation. I grasp a lot and one step up to research knowledge.

UMAR SALEH

I really found these tips helpful. Thank you very much Grad Coach.

Rahma D.

I found this article helpful. Thanks for sharing this.

Juhaida

thank you so much, the explanation and examples are really helpful

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

  • Print Friendly
  • Defining Research Objectives: How To  Write Them

Moradeke Owa

Almost all industries use research for growth and development. Research objectives are how researchers ensure that their study has direction and makes a significant contribution to growing an industry or niche.

Research objectives provide a clear and concise statement of what the researcher wants to find out. As a researcher, you need to clearly outline and define research objectives to guide the research process and ensure that the study is relevant and generates the impact you want.

In this article, we will explore research objectives and how to leverage them to achieve successful research studies.

What Are Research Objectives?

Research objectives are what you want to achieve through your research study. They guide your research process and help you focus on the most important aspects of your topic.

You can also define the scope of your study and set realistic and attainable study goals with research objectives. For example, with clear research objectives, your study focuses on the specific goals you want to achieve and prevents you from spending time and resources collecting unnecessary data.

However, sticking to research objectives isn’t always easy, especially in broad or unconventional research. This is why most researchers follow the SMART criteria when defining their research objectives.

Understanding SMART Criteria in Research

Think of research objectives as a roadmap to achieving your research goals, with the SMART criteria as your navigator on the map.

SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These criteria help you ensure that your research objectives are clear, specific, realistic, meaningful, and time-bound.

Here’s a breakdown of the SMART Criteria:

Specific : Your research objectives should be clear: what do you want to achieve, why do you want to achieve it, and how do you plan to achieve it? Avoid vague or broad statements that don’t provide enough direction for your research.

Measurable : Your research objectives should have metrics that help you track your progress and measure your results. Also, ensure the metrics are measurable with data to verify them.

Achievable : Your research objectives should be within your research scope, timeframe, and budget. Also, set goals that are challenging but not impossible.

Relevant: Your research objectives should be in line with the goal and significance of your study. Also, ensure that the objectives address a specific issue or knowledge gap that is interesting and relevant to your industry or niche.

Time-bound : Your research objectives should have a specific deadline or timeframe for completion. This will help you carefully set a schedule for your research activities and milestones and monitor your study progress.

Characteristics of Effective Research Objectives

Clarity : Your objectives should be clear and unambiguous so that anyone who reads them can understand what you intend to do. Avoid vague or general terms that could be taken out of context.

Specificity : Your objectives should be specific and address the research questions that you have formulated. Do not use broad or narrow objectives as they may restrict your field of research or make your research irrelevant.

Measurability : Define your metrics with indicators or metrics that help you determine if you’ve accomplished your goals or not. This will ensure you are tracking the research progress and making interventions when needed.

Also, do use objectives that are subjective or based on personal opinions, as they may be difficult to accurately verify and measure.

Achievability : Your objectives should be realistic and attainable, given the resources and time available for your research project. You should set objectives that match your skills and capabilities, they can be difficult but not so hard that they are realistically unachievable.

For example, setting very difficult make you lose confidence, and abandon your research. Also, setting very simple objectives could demotivate you and prevent you from closing the knowledge gap or making significant contributions to your field with your research.

Relevance : Your objectives should be relevant to your research topic and contribute to the existing knowledge in your field. Avoid objectives that are unrelated or insignificant, as they may waste your time or resources.

Time-bound : Your objectives should be time-bound and specify when you will complete them. Have a realistic and flexible timeframe for achieving your objectives, and track your progress with it. 

Steps to Writing Research Objectives

Identify the research questions.

The first step in writing effective research objectives is to identify the research questions that you are trying to answer. Research questions help you narrow down your topic and identify the gaps or problems that you want to address with your research.

For example, if you are interested in the impact of technology on children’s development, your research questions could be:

  • What is the relationship between technology use and academic performance among children?
  • Are children who use technology more likely to do better in school than those who do not?
  • What is the social and psychological impact of technology use on children?

Brainstorm Objectives

Once you have your research questions, you can brainstorm possible objectives that relate to them. Objectives are more specific than research questions, and they tell you what you want to achieve or learn in your research.

You can use verbs such as analyze, compare, evaluate, explore, investigate, etc. to express your objectives. Also, try to generate as many objectives as possible, without worrying about their quality or feasibility at this stage.

Prioritize Objectives

Once you’ve brainstormed your objectives, you’ll need to prioritize them based on their relevance and feasibility. Relevance is how relevant the objective is to your research topic and how well it fits into your overall research objective.

Feasibility is how realistic and feasible the objective is compared to the time, money, and expertise you have. You can create a matrix or ranking system to organize your objectives and pick the ones that matter the most.

Refine Objectives

The next step is to refine and revise your objectives to ensure clarity and specificity. Start by ensuring that your objectives are consistent and coherent with each other and with your research questions. 

Make Objectives SMART

A useful way to refine your objectives is to make them SMART, which stands for specific, measurable, achievable, relevant, and time-bound. 

  • Specific : Objectives should clearly state what you hope to achieve.
  • Measurable : They should be able to be quantified or evaluated.
  • Achievable : realistic and within the scope of the research study.
  • Relevant : They should be directly related to the research questions.
  • Time-bound : specific timeframe for research completion.

Review and Finalize Objectives

The final step is to review your objectives for coherence and alignment with your research questions and aim. Ensure your objectives are logically connected and consistent with each other and with the purpose of your study.

You also need to check that your objectives are not too broad or too narrow, too easy or too hard, too many or too few. You can use a checklist or a rubric to evaluate your objectives and make modifications.

Examples of Well-Written Research Objectives

Example 1- Psychology

Research question: What are the effects of social media use on teenagers’ mental health?

Objective : To determine the relationship between the amount of time teenagers in the US spend on social media and their levels of anxiety and depression before and after using social media.

What Makes the Research Objective SMART?

The research objective is specific because it clearly states what the researcher hopes to achieve. It is measurable because it can be quantified by measuring the levels of anxiety and depression in teenagers. 

Also, the objective is achievable because the researcher can collect enough data to answer the research question. It is relevant because it is directly related to the research question. It is time-bound because it has a specific deadline for completion.

Example 2- Marketing

Research question : How can a company increase its brand awareness by 10%?

Objective : To develop a marketing strategy that will increase the company’s sales by 10% within the next quarter.

How Is this Research Objective SMART?

The research states what the researcher hopes to achieve ( Specific ). You can also measure the company’s reach before and after the marketing plan is implemented ( Measurable ).

The research objective is also achievable because you can develop a marketing plan that will increase awareness by 10% within the timeframe. The objective is directly related to the research question ( Relevant ). It is also time-bound because it has a specific deadline for completion.

Research objectives are a well-designed roadmap to completing and achieving your overall research goal. 

However, research goals are only effective if they are well-defined and backed up with the best practices such as the SMART criteria. Properly defining research objectives will help you plan and conduct your research project effectively and efficiently.

Logo

Connect to Formplus, Get Started Now - It's Free!

  • research goals
  • research objectives
  • research roadmap
  • smart goals
  • SMART research objectives
  • Moradeke Owa

Formplus

You may also like:

Research Summary: What Is It & How To Write One

Introduction A research summary is a requirement during academic research and sometimes you might need to prepare a research summary...

how to create research objectives

Subgroup Analysis: What It Is + How to Conduct It

Introduction Clinical trials are an integral part of the drug development process. They aim to assess the safety and efficacy of a new...

Projective Techniques In Surveys: Definition, Types & Pros & Cons

Introduction When you’re conducting a survey, you need to find out what people think about things. But how do you get an accurate and...

Desk Research: Definition, Types, Application, Pros & Cons

If you are looking for a way to conduct a research study while optimizing your resources, desk research is a great option. Desk research...

Formplus - For Seamless Data Collection

Collect data the right way with a versatile data collection tool. try formplus and transform your work productivity today..

how to create research objectives

  • Aims and Objectives – A Guide for Academic Writing
  • Doing a PhD

One of the most important aspects of a thesis, dissertation or research paper is the correct formulation of the aims and objectives. This is because your aims and objectives will establish the scope, depth and direction that your research will ultimately take. An effective set of aims and objectives will give your research focus and your reader clarity, with your aims indicating what is to be achieved, and your objectives indicating how it will be achieved.

Introduction

There is no getting away from the importance of the aims and objectives in determining the success of your research project. Unfortunately, however, it is an aspect that many students struggle with, and ultimately end up doing poorly. Given their importance, if you suspect that there is even the smallest possibility that you belong to this group of students, we strongly recommend you read this page in full.

This page describes what research aims and objectives are, how they differ from each other, how to write them correctly, and the common mistakes students make and how to avoid them. An example of a good aim and objectives from a past thesis has also been deconstructed to help your understanding.

What Are Aims and Objectives?

Research aims.

A research aim describes the main goal or the overarching purpose of your research project.

In doing so, it acts as a focal point for your research and provides your readers with clarity as to what your study is all about. Because of this, research aims are almost always located within its own subsection under the introduction section of a research document, regardless of whether it’s a thesis , a dissertation, or a research paper .

A research aim is usually formulated as a broad statement of the main goal of the research and can range in length from a single sentence to a short paragraph. Although the exact format may vary according to preference, they should all describe why your research is needed (i.e. the context), what it sets out to accomplish (the actual aim) and, briefly, how it intends to accomplish it (overview of your objectives).

To give an example, we have extracted the following research aim from a real PhD thesis:

Example of a Research Aim

The role of diametrical cup deformation as a factor to unsatisfactory implant performance has not been widely reported. The aim of this thesis was to gain an understanding of the diametrical deformation behaviour of acetabular cups and shells following impaction into the reamed acetabulum. The influence of a range of factors on deformation was investigated to ascertain if cup and shell deformation may be high enough to potentially contribute to early failure and high wear rates in metal-on-metal implants.

Note: Extracted with permission from thesis titled “T he Impact And Deformation Of Press-Fit Metal Acetabular Components ” produced by Dr H Hothi of previously Queen Mary University of London.

Research Objectives

Where a research aim specifies what your study will answer, research objectives specify how your study will answer it.

They divide your research aim into several smaller parts, each of which represents a key section of your research project. As a result, almost all research objectives take the form of a numbered list, with each item usually receiving its own chapter in a dissertation or thesis.

Following the example of the research aim shared above, here are it’s real research objectives as an example:

Example of a Research Objective

  • Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.
  • Investigate the number, velocity and position of impacts needed to insert a cup.
  • Determine the relationship between the size of interference between the cup and cavity and deformation for different cup types.
  • Investigate the influence of non-uniform cup support and varying the orientation of the component in the cavity on deformation.
  • Examine the influence of errors during reaming of the acetabulum which introduce ovality to the cavity.
  • Determine the relationship between changes in the geometry of the component and deformation for different cup designs.
  • Develop three dimensional pelvis models with non-uniform bone material properties from a range of patients with varying bone quality.
  • Use the key parameters that influence deformation, as identified in the foam models to determine the range of deformations that may occur clinically using the anatomic models and if these deformations are clinically significant.

It’s worth noting that researchers sometimes use research questions instead of research objectives, or in other cases both. From a high-level perspective, research questions and research objectives make the same statements, but just in different formats.

Taking the first three research objectives as an example, they can be restructured into research questions as follows:

Restructuring Research Objectives as Research Questions

  • Can finite element models using simplified experimentally validated foam models to represent the acetabulum together with explicit dynamics be used to mimic mallet blows during cup/shell insertion?
  • What is the number, velocity and position of impacts needed to insert a cup?
  • What is the relationship between the size of interference between the cup and cavity and deformation for different cup types?

Difference Between Aims and Objectives

Hopefully the above explanations make clear the differences between aims and objectives, but to clarify:

  • The research aim focus on what the research project is intended to achieve; research objectives focus on how the aim will be achieved.
  • Research aims are relatively broad; research objectives are specific.
  • Research aims focus on a project’s long-term outcomes; research objectives focus on its immediate, short-term outcomes.
  • A research aim can be written in a single sentence or short paragraph; research objectives should be written as a numbered list.

How to Write Aims and Objectives

Before we discuss how to write a clear set of research aims and objectives, we should make it clear that there is no single way they must be written. Each researcher will approach their aims and objectives slightly differently, and often your supervisor will influence the formulation of yours on the basis of their own preferences.

Regardless, there are some basic principles that you should observe for good practice; these principles are described below.

Your aim should be made up of three parts that answer the below questions:

  • Why is this research required?
  • What is this research about?
  • How are you going to do it?

The easiest way to achieve this would be to address each question in its own sentence, although it does not matter whether you combine them or write multiple sentences for each, the key is to address each one.

The first question, why , provides context to your research project, the second question, what , describes the aim of your research, and the last question, how , acts as an introduction to your objectives which will immediately follow.

Scroll through the image set below to see the ‘why, what and how’ associated with our research aim example.

Explaining aims vs objectives

Note: Your research aims need not be limited to one. Some individuals per to define one broad ‘overarching aim’ of a project and then adopt two or three specific research aims for their thesis or dissertation. Remember, however, that in order for your assessors to consider your research project complete, you will need to prove you have fulfilled all of the aims you set out to achieve. Therefore, while having more than one research aim is not necessarily disadvantageous, consider whether a single overarching one will do.

Research Objectives

Each of your research objectives should be SMART :

  • Specific – is there any ambiguity in the action you are going to undertake, or is it focused and well-defined?
  • Measurable – how will you measure progress and determine when you have achieved the action?
  • Achievable – do you have the support, resources and facilities required to carry out the action?
  • Relevant – is the action essential to the achievement of your research aim?
  • Timebound – can you realistically complete the action in the available time alongside your other research tasks?

In addition to being SMART, your research objectives should start with a verb that helps communicate your intent. Common research verbs include:

Table of Research Verbs to Use in Aims and Objectives

Last, format your objectives into a numbered list. This is because when you write your thesis or dissertation, you will at times need to make reference to a specific research objective; structuring your research objectives in a numbered list will provide a clear way of doing this.

To bring all this together, let’s compare the first research objective in the previous example with the above guidance:

Checking Research Objective Example Against Recommended Approach

Research Objective:

1. Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.

Checking Against Recommended Approach:

Q: Is it specific? A: Yes, it is clear what the student intends to do (produce a finite element model), why they intend to do it (mimic cup/shell blows) and their parameters have been well-defined ( using simplified experimentally validated foam models to represent the acetabulum ).

Q: Is it measurable? A: Yes, it is clear that the research objective will be achieved once the finite element model is complete.

Q: Is it achievable? A: Yes, provided the student has access to a computer lab, modelling software and laboratory data.

Q: Is it relevant? A: Yes, mimicking impacts to a cup/shell is fundamental to the overall aim of understanding how they deform when impacted upon.

Q: Is it timebound? A: Yes, it is possible to create a limited-scope finite element model in a relatively short time, especially if you already have experience in modelling.

Q: Does it start with a verb? A: Yes, it starts with ‘develop’, which makes the intent of the objective immediately clear.

Q: Is it a numbered list? A: Yes, it is the first research objective in a list of eight.

Mistakes in Writing Research Aims and Objectives

1. making your research aim too broad.

Having a research aim too broad becomes very difficult to achieve. Normally, this occurs when a student develops their research aim before they have a good understanding of what they want to research. Remember that at the end of your project and during your viva defence , you will have to prove that you have achieved your research aims; if they are too broad, this will be an almost impossible task. In the early stages of your research project, your priority should be to narrow your study to a specific area. A good way to do this is to take the time to study existing literature, question their current approaches, findings and limitations, and consider whether there are any recurring gaps that could be investigated .

Note: Achieving a set of aims does not necessarily mean proving or disproving a theory or hypothesis, even if your research aim was to, but having done enough work to provide a useful and original insight into the principles that underlie your research aim.

2. Making Your Research Objectives Too Ambitious

Be realistic about what you can achieve in the time you have available. It is natural to want to set ambitious research objectives that require sophisticated data collection and analysis, but only completing this with six months before the end of your PhD registration period is not a worthwhile trade-off.

3. Formulating Repetitive Research Objectives

Each research objective should have its own purpose and distinct measurable outcome. To this effect, a common mistake is to form research objectives which have large amounts of overlap. This makes it difficult to determine when an objective is truly complete, and also presents challenges in estimating the duration of objectives when creating your project timeline. It also makes it difficult to structure your thesis into unique chapters, making it more challenging for you to write and for your audience to read.

Fortunately, this oversight can be easily avoided by using SMART objectives.

Hopefully, you now have a good idea of how to create an effective set of aims and objectives for your research project, whether it be a thesis, dissertation or research paper. While it may be tempting to dive directly into your research, spending time on getting your aims and objectives right will give your research clear direction. This won’t only reduce the likelihood of problems arising later down the line, but will also lead to a more thorough and coherent research project.

Finding a PhD has never been this easy – search for a PhD by keyword, location or academic area of interest.

Browse PhDs Now

Join thousands of students.

Join thousands of other students and stay up to date with the latest PhD programmes, funding opportunities and advice.

  • Link to facebook
  • Link to linkedin
  • Link to twitter
  • Link to youtube
  • Writing Tips

How to Write Research Objectives

How to Write Research Objectives

3-minute read

  • 22nd November 2021

Writing a research paper, thesis, or dissertation ? If so, you’ll want to state your research objectives in the introduction of your paper to make it clear to your readers what you’re trying to accomplish. But how do you write effective research objectives? In this post, we’ll look at two key topics to help you do this:

  • How to use your research aims as a basis for developing objectives.
  • How to use SMART criteria to refine your research objectives.

For more advice on how to write strong research objectives, see below.

Research Aims and Objectives

There is an important difference between research aims and research objectives:

  • A research aim defines the main purpose of your research. As such, you can think of your research aim as answering the question “What are you doing?”
  • Research objectives (as most studies will have more than one) are the steps you will take to fulfil your aims. As such, your objectives should answer the question “How are you conducting your research?”

For instance, an example research aim could be:

This study will investigate the link between dehydration and the incidence of urinary tract infections (UTIs) in intensive care patients in Australia.

To develop a set of research objectives, you would then break down the various steps involved in meeting said aim. For example:

This study will investigate the link between dehydration and the incidence of urinary tract infections (UTIs) in intensive care patients in Australia. To achieve this, the study objectives w ill include:

  • Replicat ing a small Singaporean study into the role of dehydration in UTIs in hospital patients (Sepe, 2018) in a larger Australian cohort.
  • Trialing the use of intravenous fluids for intensive care patients to prevent dehydration.
  • Assessing the relationship between the age of patients and quantities of intravenous fluids needed to counter dehydration.

Find this useful?

Subscribe to our newsletter and get writing tips from our editors straight to your inbox.

Note that the objectives don’t go into any great detail here. The key is to briefly summarize each component of your study. You can save details for how you will conduct the research for the methodology section of your paper.

Make Your Research Objectives SMART

A great way to refine your research objectives is to use SMART criteria . Borrowed from the world of project management, there are many versions of this system. However, we’re going to focus on developing specific, measurable, achievable, relevant, and timebound objectives.

In other words, a good research objective should be all of the following:

  • S pecific – Is the objective clear and well-defined?
  • M easurable – How will you know when the objective has been achieved? Is there a way to measure the thing you’re seeking to do?
  • A chievable – Do you have the support and resources necessary to undertake this action? Are you being overly ambitious with this objective?
  • R elevant – Is this objective vital for fulfilling your research aim?
  • T imebound – Can this action be realistically undertaken in the time you have?

If you follow this system, your research objectives will be much stronger.

Expert Research Proofreading

Whatever your research aims and objectives, make sure to have your academic writing proofread by the experts!

Our academic editors can help you with research papers and proposals , as well as any other scholarly document you need checking. And this will help to ensure that your academic writing is always clear, concise, and precise.

Submit a free sample document today to trial our services and find out more.

Share this article:

Post A New Comment

Got content that needs a quick turnaround? Let us polish your work. Explore our editorial business services.

How to insert a text box in a google doc.

Google Docs is a powerful collaborative tool, and mastering its features can significantly enhance your...

2-minute read

How to Cite the CDC in APA

If you’re writing about health issues, you might need to reference the Centers for Disease...

5-minute read

Six Product Description Generator Tools for Your Product Copy

Introduction If you’re involved with ecommerce, you’re likely familiar with the often painstaking process of...

What Is a Content Editor?

Are you interested in learning more about the role of a content editor and the...

4-minute read

The Benefits of Using an Online Proofreading Service

Proofreading is important to ensure your writing is clear and concise for your readers. Whether...

6 Online AI Presentation Maker Tools

Creating presentations can be time-consuming and frustrating. Trying to construct a visually appealing and informative...

Logo Harvard University

Make sure your writing is the best it can be with our expert English proofreading and editing.

helpful professor logo

21 Research Objectives Examples (Copy and Paste)

research aim and research objectives, explained below

Research objectives refer to the definitive statements made by researchers at the beginning of a research project detailing exactly what a research project aims to achieve.

These objectives are explicit goals clearly and concisely projected by the researcher to present a clear intention or course of action for his or her qualitative or quantitative study. 

Research objectives are typically nested under one overarching research aim. The objectives are the steps you’ll need to take in order to achieve the aim (see the examples below, for example, which demonstrate an aim followed by 3 objectives, which is what I recommend to my research students).

Research Objectives vs Research Aims

Research aim and research objectives are fundamental constituents of any study, fitting together like two pieces of the same puzzle.

The ‘research aim’ describes the overarching goal or purpose of the study (Kumar, 2019). This is usually a broad, high-level purpose statement, summing up the central question that the research intends to answer.

Example of an Overarching Research Aim:

“The aim of this study is to explore the impact of climate change on crop productivity.” 

Comparatively, ‘research objectives’ are concrete goals that underpin the research aim, providing stepwise actions to achieve the aim.

Objectives break the primary aim into manageable, focused pieces, and are usually characterized as being more specific, measurable, achievable, relevant, and time-bound (SMART).

Examples of Specific Research Objectives:

1. “To examine the effects of rising temperatures on the yield of rice crops during the upcoming growth season.” 2. “To assess changes in rainfall patterns in major agricultural regions over the first decade of the twenty-first century (2000-2010).” 3. “To analyze the impact of changing weather patterns on crop diseases within the same timeframe.”

The distinction between these two terms, though subtle, is significant for successfully conducting a study. The research aim provides the study with direction, while the research objectives set the path to achieving this aim, thereby ensuring the study’s efficiency and effectiveness.

How to Write Research Objectives

I usually recommend to my students that they use the SMART framework to create their research objectives.

SMART is an acronym standing for Specific, Measurable, Achievable, Relevant, and Time-bound. It provides a clear method of defining solid research objectives and helps students know where to start in writing their objectives (Locke & Latham, 2013).

Each element of this acronym adds a distinct dimension to the framework, aiding in the creation of comprehensive, well-delineated objectives.

Here is each step:

  • Specific : We need to avoid ambiguity in our objectives. They need to be clear and precise (Doran, 1981). For instance, rather than stating the objective as “to study the effects of social media,” a more focused detail would be “to examine the effects of social media use (Facebook, Instagram, and Twitter) on the academic performance of college students.”
  • Measurable: The measurable attribute provides a clear criterion to determine if the objective has been met (Locke & Latham, 2013). A quantifiable element, such as a percentage or a number, adds a measurable quality. For example, “to increase response rate to the annual customer survey by 10%,” makes it easier to ascertain achievement.
  • Achievable: The achievable aspect encourages researchers to craft realistic objectives, resembling a self-check mechanism to ensure the objectives align with the scope and resources at disposal (Doran, 1981). For example, “to interview 25 participants selected randomly from a population of 100” is an attainable objective as long as the researcher has access to these participants.
  • Relevance : Relevance, the fourth element, compels the researcher to tailor the objectives in alignment with overarching goals of the study (Locke & Latham, 2013). This is extremely important – each objective must help you meet your overall one-sentence ‘aim’ in your study.
  • Time-Bound: Lastly, the time-bound element fosters a sense of urgency and prioritization, preventing procrastination and enhancing productivity (Doran, 1981). “To analyze the effect of laptop use in lectures on student engagement over the course of two semesters this year” expresses a clear deadline, thus serving as a motivator for timely completion.

You’re not expected to fit every single element of the SMART framework in one objective, but across your objectives, try to touch on each of the five components.

Research Objectives Examples

1. Field: Psychology

Aim: To explore the impact of sleep deprivation on cognitive performance in college students.

  • Objective 1: To compare cognitive test scores of students with less than six hours of sleep and those with 8 or more hours of sleep.
  • Objective 2: To investigate the relationship between class grades and reported sleep duration.
  • Objective 3: To survey student perceptions and experiences on how sleep deprivation affects their cognitive capabilities.

2. Field: Environmental Science

Aim: To understand the effects of urban green spaces on human well-being in a metropolitan city.

  • Objective 1: To assess the physical and mental health benefits of regular exposure to urban green spaces.
  • Objective 2: To evaluate the social impacts of urban green spaces on community interactions.
  • Objective 3: To examine patterns of use for different types of urban green spaces. 

3. Field: Technology

Aim: To investigate the influence of using social media on productivity in the workplace.

  • Objective 1: To measure the amount of time spent on social media during work hours.
  • Objective 2: To evaluate the perceived impact of social media use on task completion and work efficiency.
  • Objective 3: To explore whether company policies on social media usage correlate with different patterns of productivity.

4. Field: Education

Aim: To examine the effectiveness of online vs traditional face-to-face learning on student engagement and achievement.

  • Objective 1: To compare student grades between the groups exposed to online and traditional face-to-face learning.
  • Objective 2: To assess student engagement levels in both learning environments.
  • Objective 3: To collate student perceptions and preferences regarding both learning methods.

5. Field: Health

Aim: To determine the impact of a Mediterranean diet on cardiac health among adults over 50.

  • Objective 1: To assess changes in cardiovascular health metrics after following a Mediterranean diet for six months.
  • Objective 2: To compare these health metrics with a similar group who follow their regular diet.
  • Objective 3: To document participants’ experiences and adherence to the Mediterranean diet.

6. Field: Environmental Science

Aim: To analyze the impact of urban farming on community sustainability.

  • Objective 1: To document the types and quantity of food produced through urban farming initiatives.
  • Objective 2: To assess the effect of urban farming on local communities’ access to fresh produce.
  • Objective 3: To examine the social dynamics and cooperative relationships in the creating and maintaining of urban farms.

7. Field: Sociology

Aim: To investigate the influence of home offices on work-life balance during remote work.

  • Objective 1: To survey remote workers on their perceptions of work-life balance since setting up home offices.
  • Objective 2: To conduct an observational study of daily work routines and family interactions in a home office setting.
  • Objective 3: To assess the correlation, if any, between physical boundaries of workspaces and mental boundaries for work in the home setting.

8. Field: Economics

Aim: To evaluate the effects of minimum wage increases on small businesses.

  • Objective 1: To analyze cost structures, pricing changes, and profitability of small businesses before and after minimum wage increases.
  • Objective 2: To survey small business owners on the strategies they employ to navigate minimum wage increases.
  • Objective 3: To examine employment trends in small businesses in response to wage increase legislation.

9. Field: Education

Aim: To explore the role of extracurricular activities in promoting soft skills among high school students.

  • Objective 1: To assess the variety of soft skills developed through different types of extracurricular activities.
  • Objective 2: To compare self-reported soft skills between students who participate in extracurricular activities and those who do not.
  • Objective 3: To investigate the teachers’ perspectives on the contribution of extracurricular activities to students’ skill development.

10. Field: Technology

Aim: To assess the impact of virtual reality (VR) technology on the tourism industry.

  • Objective 1: To document the types and popularity of VR experiences available in the tourism market.
  • Objective 2: To survey tourists on their interest levels and satisfaction rates with VR tourism experiences.
  • Objective 3: To determine whether VR tourism experiences correlate with increased interest in real-life travel to the simulated destinations.

11. Field: Biochemistry

Aim: To examine the role of antioxidants in preventing cellular damage.

  • Objective 1: To identify the types and quantities of antioxidants in common fruits and vegetables.
  • Objective 2: To determine the effects of various antioxidants on free radical neutralization in controlled lab tests.
  • Objective 3: To investigate potential beneficial impacts of antioxidant-rich diets on long-term cellular health.

12. Field: Linguistics

Aim: To determine the influence of early exposure to multiple languages on cognitive development in children.

  • Objective 1: To assess cognitive development milestones in monolingual and multilingual children.
  • Objective 2: To document the number and intensity of language exposures for each group in the study.
  • Objective 3: To investigate the specific cognitive advantages, if any, enjoyed by multilingual children.

13. Field: Art History

Aim: To explore the impact of the Renaissance period on modern-day art trends.

  • Objective 1: To identify key characteristics and styles of Renaissance art.
  • Objective 2: To analyze modern art pieces for the influence of the Renaissance style.
  • Objective 3: To survey modern-day artists for their inspirations and the influence of historical art movements on their work.

14. Field: Cybersecurity

Aim: To assess the effectiveness of two-factor authentication (2FA) in preventing unauthorized system access.

  • Objective 1: To measure the frequency of unauthorized access attempts before and after the introduction of 2FA.
  • Objective 2: To survey users about their experiences and challenges with 2FA implementation.
  • Objective 3: To evaluate the efficacy of different types of 2FA (SMS-based, authenticator apps, biometrics, etc.).

15. Field: Cultural Studies

Aim: To analyze the role of music in cultural identity formation among ethnic minorities.

  • Objective 1: To document the types and frequency of traditional music practices within selected ethnic minority communities.
  • Objective 2: To survey community members on the role of music in their personal and communal identity.
  • Objective 3: To explore the resilience and transmission of traditional music practices in contemporary society.

16. Field: Astronomy

Aim: To explore the impact of solar activity on satellite communication.

  • Objective 1: To categorize different types of solar activities and their frequencies of occurrence.
  • Objective 2: To ascertain how variations in solar activity may influence satellite communication.
  • Objective 3: To investigate preventative and damage-control measures currently in place during periods of high solar activity.

17. Field: Literature

Aim: To examine narrative techniques in contemporary graphic novels.

  • Objective 1: To identify a range of narrative techniques employed in this genre.
  • Objective 2: To analyze the ways in which these narrative techniques engage readers and affect story interpretation.
  • Objective 3: To compare narrative techniques in graphic novels to those found in traditional printed novels.

18. Field: Renewable Energy

Aim: To investigate the feasibility of solar energy as a primary renewable resource within urban areas.

  • Objective 1: To quantify the average sunlight hours across urban areas in different climatic zones. 
  • Objective 2: To calculate the potential solar energy that could be harnessed within these areas.
  • Objective 3: To identify barriers or challenges to widespread solar energy implementation in urban settings and potential solutions.

19. Field: Sports Science

Aim: To evaluate the role of pre-game rituals in athlete performance.

  • Objective 1: To identify the variety and frequency of pre-game rituals among professional athletes in several sports.
  • Objective 2: To measure the impact of pre-game rituals on individual athletes’ performance metrics.
  • Objective 3: To examine the psychological mechanisms that might explain the effects (if any) of pre-game ritual on performance.

20. Field: Ecology

Aim: To investigate the effects of urban noise pollution on bird populations.

  • Objective 1: To record and quantify urban noise levels in various bird habitats.
  • Objective 2: To measure bird population densities in relation to noise levels.
  • Objective 3: To determine any changes in bird behavior or vocalization linked to noise levels.

21. Field: Food Science

Aim: To examine the influence of cooking methods on the nutritional value of vegetables.

  • Objective 1: To identify the nutrient content of various vegetables both raw and after different cooking processes.
  • Objective 2: To compare the effect of various cooking methods on the nutrient retention of these vegetables.
  • Objective 3: To propose cooking strategies that optimize nutrient retention.

The Importance of Research Objectives

The importance of research objectives cannot be overstated. In essence, these guideposts articulate what the researcher aims to discover, understand, or examine (Kothari, 2014).

When drafting research objectives, it’s essential to make them simple and comprehensible, specific to the point of being quantifiable where possible, achievable in a practical sense, relevant to the chosen research question, and time-constrained to ensure efficient progress (Kumar, 2019). 

Remember that a good research objective is integral to the success of your project, offering a clear path forward for setting out a research design , and serving as the bedrock of your study plan. Each objective must distinctly address a different dimension of your research question or problem (Kothari, 2014). Always bear in mind that the ultimate purpose of your research objectives is to succinctly encapsulate your aims in the clearest way possible, facilitating a coherent, comprehensive and rational approach to your planned study, and furnishing a scientific roadmap for your journey into the depths of knowledge and research (Kumar, 2019). 

Kothari, C.R (2014). Research Methodology: Methods and Techniques . New Delhi: New Age International.

Kumar, R. (2019). Research Methodology: A Step-by-Step Guide for Beginners .New York: SAGE Publications.

Doran, G. T. (1981). There’s a S.M.A.R.T. way to write management’s goals and objectives. Management review, 70 (11), 35-36.

Locke, E. A., & Latham, G. P. (2013). New Developments in Goal Setting and Task Performance . New York: Routledge.

Chris

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 5 Top Tips for Succeeding at University
  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 50 Durable Goods Examples
  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 100 Consumer Goods Examples
  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 30 Globalization Pros and Cons

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

  • PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
  • EDIT Edit this Article
  • EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
  • Browse Articles
  • Learn Something New
  • Quizzes Hot
  • This Or That Game
  • Train Your Brain
  • Explore More
  • Support wikiHow
  • About wikiHow
  • Log in / Sign up
  • Education and Communications
  • College University and Postgraduate
  • Academic Writing
  • Research Papers

How to Write Objectives in a Research Proposal

Last Updated: April 30, 2024 Fact Checked

This article was co-authored by Felipe Corredor . Felipe is a Senior College Admissions Consultant at American College Counselors with over seven years of experience. He specializes in helping clients from all around the world gain admission into America's top universities through private, one-on-one consulting. He helps guide clients through the entire college admissions process and perfect every aspect of their college applications. Felipe earned a Bachelor's Degree from the University of Chicago and recently received his MBA. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 125,788 times.

A research proposal is a detailed outline for a significant research project. They’re common for class assignments, capstone papers, grant applications, and even job applications in some fields, so it's possible you'll have to prepare one at some point. The objectives are a very important part of a research proposal because they outline where the project is headed and what it will accomplish. Developing objectives can be a little tricky, so take some time to consider them. Then work on wording them carefully so your readers understand your goals. With clear objectives, your research proposal will be much stronger.

Brainstorming Your Objectives

Step 1 State your main research question to guide your ideas.

  • For example, your research question might be “What is the effect of prolonged TV-watching on children?” You can then use that question to build your study around.
  • Narrow down your research topic if it’s too broad. A broad research topic makes breaking the objectives down much more difficult. A research question like “How can we save the environment?” is a huge question. Something like “What safety measures would prevent ocean pollution?” is more specific and attainable. [2] X Research source

Step 2 Describe the ultimate goal of your study.

  • Remember that in most cases, you shouldn’t state that your study will prove or disprove something exactly since you haven’t done the work yet. Don’t say “This study proves that honey is not an effective treatment for acne.” Instead, make it something like “This study will demonstrate whether or not honey is an effective treatment for acne.”

Step 3 Break that goal down into sub-categories to develop your objectives.

  • If your research question was “What is the effect of prolonged TV-watching on children?” then there are a few categories you could look at. Objectives wrapped up within that question might be: 1) the incidence of eyestrain among children who watch a lot of TV, 2) their muscular development, 3) their level of socialization with other children. Design your objectives around answering these questions.

Step 4 Limit your objectives to 3 to 5 at most.

  • You could always state in your research proposal that you plan to design future experiments or studies to answer additional questions. Most experiments leave unanswered questions and subsequent studies try to tackle them.

Step 5 Divide your objectives into 1 general and 3-4 specific ones.

  • A general objective might be "Establish the effect of diet on mental health." Some specific goals in that project could be 1) Determine if processed foods make depression worse, 2) Identify foods that improve mood, 3) Measure if portion sizes have an impact on mood.
  • Not all research proposals want you to divide between general and specific goals. Remember to follow the instructions for the proposal you're writing.

Step 6 Assess each objective using the SMART acronym.

  • The best goals align with each letter in the SMART acronym. The weaker ones are missing some letters. For example, you might come up with a topic that’s specific, measurable, and time-bound, but not realistic or attainable. This is a weak objective because you probably can’t achieve it.
  • Think about the resources at your disposal. Some objectives might be doable with the right equipment, but if you don’t have that equipment, then you can’t achieve that goal. For example, you might want to map DNA structures, but you can’t view DNA without an electron microscope.
  • Ask the same question for your entire project. Is it attainable overall? You don’t want to try to achieve too much and overwhelm yourself.
  • The specific words in this acronym sometimes change, but the sentiment is the same. Your objectives should overall be clear and specific, measurable, feasible, and limited by time.

Using the Right Language

Step 1 Start each objective with an action verb.

  • Verbs like use, understand, or study is vague and weak. Instead, choose words like calculate, compare, and assess.
  • Your objective list might read like this: 1) Compare the muscle development of children who play video games to children who don’t, 2) Assess whether or not video games cause eyestrain, 3) Determine if videogames inhibit a child’s socialization skills.
  • Some proposals use the infinitive form of verbs, like “to measure” or “to determine.” This is also fine but refer to the proposal instructions to see if this is correct.

Step 2 State each objective clearly and concisely.

  • You can further explain your objectives further in the research proposal. No need to elaborate a lot when you’re just listing them.
  • If you’re having trouble shortening an objective to 1 sentence, then you probably need to split it into 2 objectives. It might also be too complicated for this project.

Step 3 Use specific language so readers know what your goals are.

  • For example, “Determine if sunlight is harmful” is too vague. Instead, state the objective as “Determine if prolonged sun exposure increases subjects’ risk of skin cancer.”
  • It’s helpful to let someone else read your proposal and see if they understand the objectives. If they’re confused, then you need to be more specific.

Step 4 State your objectives as outcomes rather than a process.

  • For example, don’t say “Measure the effect of radiation on living tissue.” Instead, say “Determine what level of radiation is dangerous to living tissue.”
  • Remember, don’t state the objectives as you’ve already done the experiments. They’re still not answered.

Writing the Objectives

Step 1 Insert your objectives after your introduction and problem statement.

  • This is a common format for research proposals, but not universal. Always follow the format that the instructions provided.
  • Depending on how long your introduction has to be, you might also list the objectives there. This depends on whether or not you have room.

Step 2 Note the objectives...

  • At the very least, the abstract should list the general objective. This tells the readers what your study is working towards.

Step 3 Introduce the section with your general objective first.

  • In some research projects, the general objective is called a long-term goal instead. Adjust your language to the proposal requirements.
  • Some proposals directions may just want the specific objectives rather than a division between the general and specific ones. Don’t divide them if the instructions tell you not to.

Step 4 List your specific objectives next.

  • Your introduction may be as follows: "My long-term objective with this project is determining whether or not prolonged video-game playing is harmful to children under 5. I will accomplish this aim by meeting the following objectives: 1) Compare the muscle development of children who play videogames to children who don’t 2) Assess whether or not videogames cause eyestrain 3) Determine if videogames inhibit a child’s socialization skills"
  • The specific objectives are usually listed as a bullet or numbered points. However, follow the instructions given.

Research Proposal Templates

how to create research objectives

Expert Q&A

  • It’s always a good idea to let someone else read your research proposals and make sure they’re clear. Thanks Helpful 0 Not Helpful 0
  • Proofread! A great proposal could be ruined by typos and errors. Thanks Helpful 0 Not Helpful 0

how to create research objectives

  • Some proposal instructions are very specific, and applicants that don’t follow the format are eliminated. Always follow the instructions given to stay within the requirements. Thanks Helpful 3 Not Helpful 0

You Might Also Like

Write a Synopsis for Research

  • ↑ https://uk.sagepub.com/sites/default/files/upm-assets/15490_book_item_15490.pdf
  • ↑ https://research-methodology.net/research-methodology/research-aims-and-objectives/
  • ↑ https://www.uh.edu/~lsong5/documents/A%20sample%20proposal%20with%20comment.pdf
  • ↑ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3282423/
  • ↑ https://www.cdc.gov/healthyyouth/evaluation/pdf/brief3b.pdf
  • ↑ https://www.open.edu/openlearncreate/mod/oucontent/view.php?id=231&section=8.6.2
  • ↑ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6398294/
  • ↑ https://arxiv.org/pdf/physics/0601009.pdf
  • ↑ https://www.bpcc.edu/institutional-advancement-grants/how-to-write-goals-and-objectives-for-grant-proposals

About This Article

Felipe Corredor

  • Send fan mail to authors

Reader Success Stories

Holly Hoar

Aug 9, 2022

Did this article help you?

Holly Hoar

Mar 20, 2023

Relyn Jungco

Relyn Jungco

May 15, 2022

Am I a Narcissist or an Empath Quiz

Featured Articles

Relive the 1970s (for Kids)

Trending Articles

What Do I Want in a Weight Loss Program Quiz

Watch Articles

Make Sugar Cookies

  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Info
  • Not Selling Info

wikiHow Tech Help Pro:

Level up your tech skills and stay ahead of the curve

LOGO

A Guide to Writing Research Objectives and Aims

  • Post author: Research Zone
  • Post published: September 6, 2021
  • Post category: Academic Advice / Writing Thesis
  • Post comments: 1 Comment

A Guide to Writing Research Objectives and Aims

Introduction

In determining the success of your research project, it is crucial to understand your research objectives and aim. However, it is, unfortunately, an aspect that many students struggle with, resulting in poor performance. As a result of their importance, if you suspect even the slightest possibility that you belong to this group of students, we strongly recommend that you read this article in its entirety.

In this article, we describe what research aim and objectives are, what distinguishes them from each other, and how to write them correctly.

What is Research Aim?

Research aims describe the purpose or main goal of a project. It help your reader to understand the focus of your research and gives them an idea of what you are trying to accomplish. Research aims are found in their own subsection under the introduction section of all research documents, regardless of whether they are dissertations or research papers.

In most situations, a research aim is expressed as a broad statement of the main goal of the study and doesn’t need to be more than one sentence. The exact format of the outline will vary depending on your preference, but it should all explain the purpose (context), your objective (the actual aim), and how you plan to accomplish it (highlights of your objectives).

What are Research Objectives?

Research aim defines what your study is going to answer, but research objectives outline how it’s going to answer it.

Those objectives break down each component of your research project into smaller portions, each representing a key section of it. Thus, almost all dissertations and theses are organized into numbered lists, with each item getting its own chapter.

Understanding the difference between research objectives and aim

The above explanation should make clear the difference between aim and objectives, but to clarify:

  • Aim focus on what a project proposes to achieve; objectives focus on how the project will achieve its goal.
  • The research objectives are more specific than the research aims.
  • Objectives focus on the short-term and immediate outcomes of a project while aim focus on its long-term outcomes.
  • It would be best to write an objective as a numbered list; research aim can be written in one sentence or short paragraph.

How to Write the Aim and Objectives of Research?

It is important to note that there is no definitive way to write clear objectives and aim for research. Researchers typically formulate their goals and objectives in so many different ways, and your supervisor may often influence the formulation based on their preferences.

Nevertheless, there are a few basic principles you should observe to ensure good practice; these principles are listed below.

Research Aim

The aim should include three parts, which address the following questions:

  • Why is this research necessary?
  • What is the purpose of this study?
  • How will you accomplish it?

It is easier to accomplish writing your research aim by addressing each question using its own sentence, although you can combine sentences for each or write multiple sentences for each question, the important thing is to address each one individually.

The first question, why, provides context to your research project, the second question, what describes the aim of your research, and the last question, how, acts as an introduction to your objectives which will immediately follow.

Research Objectives

Each of your research objectives should have the following:

  • Specific: Is the action you intend to take unclear, or is it focused and well-defined?
  • Assessable: What method will you use to measure your progress and determine when you have accomplished your goal?
  • Obtainable: Do you have the necessary support, resources, and facilities to execute the project?
  • Relevant: Does the action you propose support the achievement of your research aim?
  • Timebound: Are you realistically able to complete the action within the given timeframe?

Properly formulating the aims and objectives of your thesis, dissertation, or research paper is an integral part of its success. Your goals and objectives will determine what your research ultimately looks like in terms of scope, depth, and direction. You will gain clarity in your research and in the minds of your readers if you establish clear aims and objectives, with your aim stating what you wish to achieve, and your objectives indicating how you will do that. Moreover, you will have a clearer direction for your research if you take the time to establish your research objective and aim. This will lead to fewer future issues, but also to a more thorough and cohesive research project.

Feel free to reach out to us here if you need assistance in writing your objectives or aim for your thesis or research. You can also click here to learn more about the services provided.

شارك هذا الموضوع:

You might also like.

Read more about the article Research Abstract

Research Abstract

Read more about the article Research Methodology for Academic Papers

Research Methodology for Academic Papers

Read more about the article 8 tips to succeed in your Ph.D. Study

8 tips to succeed in your Ph.D. Study

This post has one comment.

' src=

I’ve been browsing online greater than three hours these days, but I never discovered any interesting article like yours. It抯 lovely value sufficient for me. In my view, if all website owners and bloggers made excellent content as you probably did, the web can be a lot more useful than ever before.

Leave a Reply Cancel reply

Save my name, email, and website in this browser for the next time I comment.

Notify me of follow-up comments by email.

Notify me of new posts by email.

  • Postgraduate Services
  • Undergraduates Services
  • Publishing & Reseach Services​
  • Request quote
  • Hedef Academy

Follow by Email

Research-Methodology

Formulating Research Aims and Objectives

Formulating research aim and objectives in an appropriate manner is one of the most important aspects of your thesis. This is because research aim and objectives determine the scope, depth and the overall direction of the research. Research question is the central question of the study that has to be answered on the basis of research findings.

Research aim emphasizes what needs to be achieved within the scope of the research, by the end of the research process. Achievement of research aim provides answer to the research question.

Research objectives divide research aim into several parts and address each part separately. Research aim specifies WHAT needs to be studied and research objectives comprise a number of steps that address HOW research aim will be achieved.

As a rule of dumb, there would be one research aim and several research objectives. Achievement of each research objective will lead to the achievement of the research aim.

Consider the following as an example:

Research title: Effects of organizational culture on business profitability: a case study of Virgin Atlantic

Research aim: To assess the effects of Virgin Atlantic organizational culture on business profitability

Following research objectives would facilitate the achievement of this aim:

  • Analyzing the nature of organizational culture at Virgin Atlantic by September 1, 2022
  • Identifying factors impacting Virgin Atlantic organizational culture by September 16, 2022
  • Analyzing impacts of Virgin Atlantic organizational culture on employee performances by September 30, 2022
  • Providing recommendations to Virgin Atlantic strategic level management in terms of increasing the level of effectiveness of organizational culture by October 5, 2022

Figure below illustrates additional examples in formulating research aims and objectives:

Formulating Research Aims and Objectives

Formulation of research question, aim and objectives

Common mistakes in the formulation of research aim relate to the following:

1. Choosing the topic too broadly . This is the most common mistake. For example, a research title of “an analysis of leadership practices” can be classified as too broad because the title fails to answer the following questions:

a) Which aspects of leadership practices? Leadership has many aspects such as employee motivation, ethical behaviour, strategic planning, change management etc. An attempt to cover all of these aspects of organizational leadership within a single research will result in an unfocused and poor work.

b) An analysis of leadership practices in which country? Leadership practices tend to be different in various countries due to cross-cultural differences, legislations and a range of other region-specific factors. Therefore, a study of leadership practices needs to be country-specific.

c) Analysis of leadership practices in which company or industry? Similar to the point above, analysis of leadership practices needs to take into account industry-specific and/or company-specific differences, and there is no way to conduct a leadership research that relates to all industries and organizations in an equal manner.

Accordingly, as an example “a study into the impacts of ethical behaviour of a leader on the level of employee motivation in US healthcare sector” would be a more appropriate title than simply “An analysis of leadership practices”.

2. Setting an unrealistic aim . Formulation of a research aim that involves in-depth interviews with Apple strategic level management by an undergraduate level student can be specified as a bit over-ambitious. This is because securing an interview with Apple CEO Tim Cook or members of Apple Board of Directors might not be easy. This is an extreme example of course, but you got the idea. Instead, you may aim to interview the manager of your local Apple store and adopt a more feasible strategy to get your dissertation completed.

3. Choosing research methods incompatible with the timeframe available . Conducting interviews with 20 sample group members and collecting primary data through 2 focus groups when only three months left until submission of your dissertation can be very difficult, if not impossible. Accordingly, timeframe available need to be taken into account when formulating research aims and objectives and selecting research methods.

Moreover, research objectives need to be formulated according to SMART principle,

 where the abbreviation stands for specific, measurable, achievable, realistic, and time-bound.

Examples of SMART research objectives

At the conclusion part of your research project you will need to reflect on the level of achievement of research aims and objectives. In case your research aims and objectives are not fully achieved by the end of the study, you will need to discuss the reasons. These may include initial inappropriate formulation of research aims and objectives, effects of other variables that were not considered at the beginning of the research or changes in some circumstances during the research process.

Research Aims and Objectives

John Dudovskiy

More From Forbes

5 things i wish i knew before playing ‘gray zone warfare’.

  • Share to Facebook
  • Share to Twitter
  • Share to Linkedin

Here's some helpful tips for Gray Zone Warfare.

Gray Zone Warfare is finally out in early access, meaning everyone can get hands-on with the game for the first time. But, like many similar games, there’s very little in the way of tutorials and it isn’t always easy to figure out what you should be doing.

From figuring out how to call in a helicopter to take you out into the world to locating quest items and even finding loot, there are a lot of things I wish I had known before I first got hands-on with Gray Zone Warfare . Fortunately, I spent hours figuring all this out during the streamer test, so now you don’t have to when it comes to playing the full early access release .

How To Call In The Helicopter In Gray Zone Warfare

The first mystery in Gray Zone Warfare is how to call in the helicopter and make it out onto the map in Gray Zone Warfare . It’s not immediately obvious, but all you have to do is open up the full map and then click on the landing zone you want to go to.

Whether you are out in the field or back at base, simply open up the menu with the tab key and click on the landing zone you want to go to. Then a small pop-up will appear in the top right of the map, with a “Request Transport” button. Press that and a helicopter will head towards the closest landing zone to you, with a timer popping up on the map to show how long it will take to arrive. Interestingly you do not have to head back to base when you are out on the map, you can hop from different landing zones on the map without ever heading back to your base.

How To Accept And Complete Quests In Gray Zone Warfare

Another slightly confusing aspect of Gray Zone Warfare is how to accept or complete a task. Tasks will show up on the “Tasks” portion of the main menu, but this is not where you accept or complete them.

how to create research objectives

The Best Gaming Mouse That’ll Improve Your Aim

In order to accept a quest you will need to go to the vendor tab and click on the tasks button next to the shop option. If that vendor has a task for you it will show up here, and you can click on the accept task buttons to start it. This is also the menu you will need to go to in order to complete tasks and hand in any items the vendor has requested. The tasks part of the menu is only really useful for keeping track of what quests you have active and what you need to do to complete them.

How To Find Loot In Gray Zone Warfare

Like many other extraction games Gray Zone Warfare features loot that you can collect around the world and either use yourself or sell for some profit, but finding the top-level loot isn’t exactly easy.

You will find loot scattered around the map and can pick it up if you have space in your inventory with your interact button. However, the best loot is usually hidden behind locked doors, so don’t expect to find high level weapons just lying on the street. It is also worth noting that the starting towns where the first few quests are, have low-level loot in general and the further afield you go the better loot you will find.

How To Kill Other Players In Gray Zone Warfare

If you are just jumping into Gray Zone Warfare you might be wondering where all the enemy players are, but do not fear as they are not far away. In the opening hours, your quests stick to your faction’s starting town where players from other factions rarely go, but after you complete these quests you will go to areas where multiple factions have quests and will find other players.

Of course, with the open world, there is nothing stopping you from going straight to one of the starting towns for the other factions and killing all their players as they expect to be fighting AI. Given how long it takes to get there and how many enemies you will run into, it might not be the best idea, but you can go kill enemy players as soon as you start the game.

How To Heal In Gray Zone Warfare

One you do start shooting other players in Gray Zone Warfare you will need to figure out how to heal after you take damage. You’ll need to make sure you bring some meds with you, and then when you are damaged you can either double-click the meds or select them from the quick-use menu that is bound to the four key by default.

There are a lot of different meds for different injuries in Gray Zone Warfare, ranging from painkillers to reduce the pain effect to surgical kits to fix up limbs that have deep injuries that make the whole limb go yellow. It probably isn’t wise to take meds for every possible injury out into the world, so taking some bandages, gauze and a CT to stop light and medium bleeds, along with painkillers to stop pain effects is usually good enough. You may also want to take out some blood packs to help revive any fallen teammates.

Mike Stubbs

  • Editorial Standards
  • Reprints & Permissions

Reality Distortion in Travel: When Luxury Isn’t What it Seems – And How to Fix it

Colin Nagy, Skift

April 29th, 2024 at 3:26 PM EDT

Follow the writers doing good work. Support brands that are carving out unique spaces. Celebrate the poetry when you see it.

Series: On Experience

On Experience

Colin Nagy, a marketing strategist, writes this opinion column for Skift on hospitality and business travel. On Experience dissects customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. He also covers the convergence of conservation and hospitality.

You can read all of his writing here .

Luxury hospitality has always been image-based. But recent trends have created jarring distortions that make it hard for guests to understand reality. 

This is made worse by the surge in new properties and their marketing budgets: Great properties don’t get the attention they deserve, and others serve up superficial goods but fail to deliver.

I’ve broken down these reality distortion fields into a few main areas:

The Pervasiveness of the Age-Old Influencer Strategy:

It may seem surprising, but the 2010-era influencer strategy is alive and well. Communications teams invite people with large social followings to show up, get comped, and chomp shrimp cocktails without really caring about the brand they are aligning with. 

There is a danger in this. You want people associated with your brand who share your values. But when you cater only to the volume of followers, you’re outsourcing to hired guns who may easily show up at competitors tomorrow. 

Additionally, brands should note that the next generation of luxury consumers, Gen Z and Alpha, are not interested in hyper-stylized, performative image-making of old. Much of their social usage is deliberately de-polished, and perfect postings are increasingly seen as millennial cringe.

The Fix: Foster fewer, better relationships with creators based on shared cultural and aesthetic vision and a deep understanding of your audience. Internalize the nuances and codes of the new generations that will be spending money on your properties.

The Decline of Objective Travel Media:

I love and support great travel writing and always will. But many formerly great publications have vanished – like Departures – and many other travel publications fall victim to chasing page views. (If you see an article promising 5 ways to dress for a free upgrade, trust me, it’s not happening.)  

“Contributor network” articles in a brand name business publication are often the dirty little secret of the industry. What was once a prestigious name in publishing now houses PR friendly reviews. Thoughtful commentary on hotels (that aren’t regurgitated releases) and longer-form narrative journalism are disappearing. Good writing is in crisis. 

The Fix: Support and follow the writers, regardless of the publication, who are doing good work. Names I follow and trust: Chris Lord , Mary Holland , and Chris Wallace . 

Understand the new spheres of influence where good travel writing is happening. Much of it is occurring in bottom-up media on platforms like Substack. Publications such as Yolo Intel and Happy Hoteling provide valuable insights without the page view pressures and broken economic model of traditional media.

The Sea of Sameness in Brand Positioning and Codes:

Some of the problems with the reality distortion field in travel stem from within the industry itself. The killer is calling from inside the house! 

There is an undifferentiated mass of value propositions hiding behind images that look the same, and interiors that are rinse and repeat. Too many of these brands feel like they were created as a result of focus group PowerPoint presentations vomited into the world.

The Fix: Support brands that are carving out unique spaces. You can tell when there is still some creative or entrepreneurial soul in the mix, and the brand isn’t entirely run by number crunchers or those most concerned with scale and upside. Celebrate the poetry when you see it. 

An Obsession with Lists:

This is perhaps the most uncomfortable truth for the industry. The obsession with lists has gone too far. While it feels good for people to share on LinkedIn when their property is recognized, the sheer volume of lists, the pay-for-play behind them, and the outright bad information have reached a boiling point. 

I recently visited a property I won’t name, which placed at the top end of the American version on a prominent version of the Top 50 lists. This was not even close to a “Top 5” experience. 

Another unintended consequence of this obsession is that guests have unreasonable expectations, and frontline staff can’t live up to them. It’s possible to become crushed under the weight of these expectations.

The Fix: Ideally, there would be fewer lists. However, it seems that more credibility, objective transparency behind the criteria, and more editorial rigor are vital. Michelin has the potential to build on what it has done for restaurants with its new “key” awards for hotels.

The craft of luxury hospitality is a special one. By definition, at its best, it creates rare experiences. However, in the increasing commodification, the resulting reality distortion fields harm both consumers and the long-term health of the brands themselves. The entire ecosystem needs a few nips and tucks to avoid veering into outright deception.

The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: hospitality , luxury , luxury hotels , On Experience , tourism

IMAGES

  1. 21 Research Objectives Examples (Copy and Paste)

    how to create research objectives

  2. 20+ research objectives examples

    how to create research objectives

  3. How to define Research Objectives?

    how to create research objectives

  4. research title objectives examples

    how to create research objectives

  5. How To Write Research Objectives For Research Proposal

    how to create research objectives

  6. How to Write UX Research Objectives (with 14 Examples)

    how to create research objectives

VIDEO

  1. Tips for Writing Research Objectives, Research Questions and Research Hypotheses from Model

  2. Defining Market Research Objectives: Charting Your Path to Success 📊🎯 #money #bwr #business

  3. Developing the Research Instrument/Types and Validation

  4. How to Write Objectives in Research Proposal

  5. objectives of Research

  6. Research Objectives

COMMENTS

  1. What Are Research Objectives and How to Write Them (with Examples

    Formulating research objectives has the following five steps, which could help researchers develop a clear objective: 8. Identify the research problem. Review past studies on subjects similar to your problem statement, that is, studies that use similar methods, variables, etc.

  2. Research Objectives

    Example: Research aim. To examine contributory factors to muscle retention in a group of elderly people. Example: Research objectives. To assess the relationship between sedentary habits and muscle atrophy among the participants. To determine the impact of dietary factors, particularly protein consumption, on the muscular health of the ...

  3. Research Objectives

    Research Objectives. Research objectives refer to the specific goals or aims of a research study. They provide a clear and concise description of what the researcher hopes to achieve by conducting the research.The objectives are typically based on the research questions and hypotheses formulated at the beginning of the study and are used to guide the research process.

  4. Research Questions, Objectives & Aims (+ Examples)

    Research Aims: Examples. True to the name, research aims usually start with the wording "this research aims to…", "this research seeks to…", and so on. For example: "This research aims to explore employee experiences of digital transformation in retail HR.". "This study sets out to assess the interaction between student ...

  5. Defining Research Objectives: How To Write Them

    Research objectives are how researchers ensure that their study has direction and makes a significant contribution to growing an industry or niche. Research objectives provide a clear and concise statement of what the researcher wants to find out. As a researcher, you need to clearly outline and define research objectives to guide the research ...

  6. Develop the research objectives (Chapter 1)

    Summary. The importance of research aims and objectives cannot be over-stressed. It is vital to have a very clear understanding of what the research is about and what you are actually trying to achieve. You need to know this. And you need to be able to communicate it to others. Carrying out a research project is rather like going on a journey.

  7. Aims and Objectives

    Research aims are relatively broad; research objectives are specific. Research aims focus on a project's long-term outcomes; research objectives focus on its immediate, short-term outcomes. A research aim can be written in a single sentence or short paragraph; research objectives should be written as a numbered list. How to Write Aims and ...

  8. How to Write Research Objectives

    To develop a set of research objectives, you would then break down the various steps involved in meeting said aim. For example: This study will investigate the link between dehydration and the incidence of urinary tract infections (UTIs) in intensive care patients in Australia. To achieve this, the study objectives w ill include:

  9. How do I write a research objective?

    The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is ...

  10. How to Write a Research Proposal

    A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement, before your research objectives. Research objectives are more specific than your research aim. They indicate the specific ways you'll address the overarching aim.

  11. Research Objectives: Definition and How To Write Them

    Here are three simple steps that you can follow to identify and write your research objectives: 1. Pinpoint the major focus of your research. The first step to writing your research objectives is to pinpoint the major focus of your research project. In this step, make sure to clearly describe what you aim to achieve through your research.

  12. 21 Research Objectives Examples (Copy and Paste)

    The research aim provides the study with direction, while the research objectives set the path to achieving this aim, thereby ensuring the study's efficiency and effectiveness. How to Write Research Objectives. I usually recommend to my students that they use the SMART framework to create their research objectives.

  13. How to Write Objectives in a Research Proposal

    Objectives wrapped up within that question might be: 1) the incidence of eyestrain among children who watch a lot of TV, 2) their muscular development, 3) their level of socialization with other children. Design your objectives around answering these questions. 4. Limit your objectives to 3 to 5 at most.

  14. SAGE Research Methods: Find resources to answer your research methods

    <button>Click to continue</button>

  15. (PDF) How to write Research objectives

    Here are three simple steps that you can. follow to identify and write your research objectives: Pinpoint the major focus of your research. The first step to writing your research objectives is to ...

  16. A Guide to Writing Research Objectives and Aims

    The above explanation should make clear the difference between aim and objectives, but to clarify: Aim focus on what a project proposes to achieve; objectives focus on how the project will achieve its goal. The research objectives are more specific than the research aims. Objectives focus on the short-term and immediate outcomes of a project ...

  17. How to formulate research objectives?

    Answer: Research objectives summarize the accomplishments a researcher wishes to achieve through the project and provides direction to the study. Before forming a research objective, you should read about all the developments in your area of research and find gaps in knowledge that need to be addressed. You may use these gaps in literature to ...

  18. Formulating Research Aims and Objectives

    Formulating research aim and objectives in an appropriate manner is one of the most important aspects of your thesis. This is because research aim and objectives determine the scope, depth and the overall direction of the research. Research question is the central question of the study that has to be answered on the basis of research findings.

  19. Research questions, hypotheses and objectives

    The development of the research question, including a supportive hypothesis and objectives, is a necessary key step in producing clinically relevant results to be used in evidence-based practice. A well-defined and specific research question is more likely to help guide us in making decisions about study design and population and subsequently ...

  20. How to Write a Qualitative Research Objective

    You don't want to be too deep into your research plan before realizing the set of participants you recruited aren't the right people for answering the questions you want to answer with your research. I highly recommend writing your qualitative research objective first, and socializing it before beginning any study. Here's a quick guide:

  21. Home

    Objectives of the talk. To share my experiences in research and teaching; To stimulate discussions. I'd like to hear your feedback and especially to learn from your experiences. Disclaimer. Ideas/approaches presented here are not universal. They only apply to a limited range of fields: research and teaching requiring statistical analysis of data.

  22. A Beginner's Guide to Starting the Research Process

    Step 4: Create a research design. The research design is a practical framework for answering your research questions. It involves making decisions about the type of data you need, the methods you'll use to collect and analyze it, and the location and timescale of your research. There are often many possible paths you can take to answering ...

  23. Achilles' Heel to Accelerator: How Digital Can Create Sustainability

    Sustainability objectives can help turbocharge the business case for modernizing legacy technology and migrating to cloud workloads, so it makes sense to align the efforts. ... Based on Bain's 10 years of research, five themes describe the progress and challenges of earning customers' advocacy in an increasingly digital experience. More ...

  24. What is Project Management, Approaches, and PMI

    Create a free PMI account to stay connected, access valuable resources, and to advance your project management career. Your free PMI account offers a host of benefits including: ... Research; Education; Since our establishment, we've worked hard to build a proud legacy as a "for-purpose" organization. If that sounds like something you'd ...

  25. Americans' Top Foreign Policy Priorities in 2024

    Americans have a lot on their plates in 2024, including an important election to determine who will remain or become again president. But the world does not stop for a U.S. election, and multiple conflicts around the world as well as other issues of global prominence continue to concern Americans.. When asked to prioritize the long-range foreign policy goals of the United States, the majority ...

  26. Writing a Research Paper Introduction

    Table of contents. Step 1: Introduce your topic. Step 2: Describe the background. Step 3: Establish your research problem. Step 4: Specify your objective (s) Step 5: Map out your paper. Research paper introduction examples. Frequently asked questions about the research paper introduction.

  27. 5 Things I Wish I Knew Before Playing 'Gray Zone Warfare'

    In order to accept a quest you will need to go to the vendor tab and click on the tasks button next to the shop option. If that vendor has a task for you it will show up here, and you can click on ...

  28. Writing Strong Research Questions

    A good research question is essential to guide your research paper, dissertation, or thesis. All research questions should be: Focused on a single problem or issue. Researchable using primary and/or secondary sources. Feasible to answer within the timeframe and practical constraints. Specific enough to answer thoroughly.

  29. When Luxury Isn't What it Seems

    The Decline of Objective Travel Media: I love and support great travel writing and always will. But many formerly great publications have vanished - like Departures - and many other travel ...