how to write an answer to an essay question

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• Focus and Precision: How to Write Essays that Answer the Question

About the Author Stephanie Allen read Classics and English at St Hugh’s College, Oxford, and is currently researching a PhD in Early Modern Academic Drama at the University of Fribourg.

We’ve all been there. You’ve handed in an essay and you think it’s pretty great: it shows off all your best ideas, and contains points you’re sure no one else will have thought of.

You’re not totally convinced that what you’ve written is relevant to the title you were given – but it’s inventive, original and good. In fact, it might be better than anything that would have responded to the question. But your essay isn’t met with the lavish praise you expected. When it’s tossed back onto your desk, there are huge chunks scored through with red pen, crawling with annotations like little red fire ants: ‘IRRELEVANT’; ‘A bit of a tangent!’; ‘???’; and, right next to your best, most impressive killer point: ‘Right… so?’. The grade your teacher has scrawled at the end is nowhere near what your essay deserves. In fact, it’s pretty average. And the comment at the bottom reads something like, ‘Some good ideas, but you didn’t answer the question!’.

If this has ever happened to you (and it has happened to me, a lot), you’ll know how deeply frustrating it is – and how unfair it can seem. This might just be me, but the exhausting process of researching, having ideas, planning, writing and re-reading makes me steadily more attached to the ideas I have, and the things I’ve managed to put on the page. Each time I scroll back through what I’ve written, or planned, so far, I become steadily more convinced of its brilliance. What started off as a scribbled note in the margin, something extra to think about or to pop in if it could be made to fit the argument, sometimes comes to be backbone of a whole essay – so, when a tutor tells me my inspired paragraph about Ted Hughes’s interpretation of mythology isn’t relevant to my essay on Keats, I fail to see why. Or even if I can see why, the thought of taking it out is wrenching. Who cares if it’s a bit off-topic? It should make my essay stand out, if anything! And an examiner would probably be happy not to read yet another answer that makes exactly the same points. If you recognise yourself in the above, there are two crucial things to realise. The first is that something has to change: because doing well in high school exam or coursework essays is almost totally dependent on being able to pin down and organise lots of ideas so that an examiner can see that they convincingly answer a question. And it’s a real shame to work hard on something, have good ideas, and not get the marks you deserve. Writing a top essay is a very particular and actually quite simple challenge. It’s not actually that important how original you are, how compelling your writing is, how many ideas you get down, or how beautifully you can express yourself (though of course, all these things do have their rightful place). What you’re doing, essentially, is using a limited amount of time and knowledge to really answer a question. It sounds obvious, but a good essay should have the title or question as its focus the whole way through . It should answer it ten times over – in every single paragraph, with every fact or figure. Treat your reader (whether it’s your class teacher or an external examiner) like a child who can’t do any interpretive work of their own; imagine yourself leading them through your essay by the hand, pointing out that you’ve answered the question here , and here , and here. Now, this is all very well, I imagine you objecting, and much easier said than done. But never fear! Structuring an essay that knocks a question on the head is something you can learn to do in a couple of easy steps. In the next few hundred words, I’m going to share with you what I’ve learned through endless, mindless crossings-out, rewordings, rewritings and rethinkings.

Top tips and golden rules

I’ve lost count of the number of times I’ve been told to ‘write the question at the top of every new page’- but for some reason, that trick simply doesn’t work for me. If it doesn’t work for you either, use this three-part process to allow the question to structure your essay:

1)     Work out exactly what you’re being asked

It sounds really obvious, but lots of students have trouble answering questions because they don’t take time to figure out exactly what they’re expected to do – instead, they skim-read and then write the essay they want to write. Sussing out a question is a two-part process, and the first part is easy. It means looking at the directions the question provides as to what sort of essay you’re going to write. I call these ‘command phrases’ and will go into more detail about what they mean below. The second part involves identifying key words and phrases.

2)     Be as explicit as possible

Use forceful, persuasive language to show how the points you’ve made do answer the question. My main focus so far has been on tangential or irrelevant material – but many students lose marks even though they make great points, because they don’t quite impress how relevant those points are. Again, I’ll talk about how you can do this below.

3)     Be brutally honest with yourself about whether a point is relevant before you write it.

It doesn’t matter how impressive, original or interesting it is. It doesn’t matter if you’re panicking, and you can’t think of any points that do answer the question. If a point isn’t relevant, don’t bother with it. It’s a waste of time, and might actually work against you- if you put tangential material in an essay, your reader will struggle to follow the thread of your argument, and lose focus on your really good points.

Put it into action: Step One

Let’s imagine you’re writing an English essay about the role and importance of the three witches in Macbeth . You’re thinking about the different ways in which Shakespeare imagines and presents the witches, how they influence the action of the tragedy, and perhaps the extent to which we’re supposed to believe in them (stay with me – you don’t have to know a single thing about Shakespeare or Macbeth to understand this bit!). Now, you’ll probably have a few good ideas on this topic – and whatever essay you write, you’ll most likely use much of the same material. However, the detail of the phrasing of the question will significantly affect the way you write your essay. You would draw on similar material to address the following questions: Discuss Shakespeare’s representation of the three witches in Macbeth . How does Shakespeare figure the supernatural in Macbeth ?   To what extent are the three witches responsible for Macbeth’s tragic downfall? Evaluate the importance of the three witches in bringing about Macbeth’s ruin. Are we supposed to believe in the three witches in Macbeth ? “Within Macbeth ’s representation of the witches, there is profound ambiguity about the actual significance and power of their malevolent intervention” (Stephen Greenblatt). Discuss.   I’ve organised the examples into three groups, exemplifying the different types of questions you might have to answer in an exam. The first group are pretty open-ended: ‘discuss’- and ‘how’-questions leave you room to set the scope of the essay. You can decide what the focus should be. Beware, though – this doesn’t mean you don’t need a sturdy structure, or a clear argument, both of which should always be present in an essay. The second group are asking you to evaluate, constructing an argument that decides whether, and how far something is true. Good examples of hypotheses (which your essay would set out to prove) for these questions are:

• The witches are the most important cause of tragic action in Macbeth.
• The witches are partially, but not entirely responsible for Macbeth’s downfall, alongside Macbeth’s unbridled ambition, and that of his wife.
• We are not supposed to believe the witches: they are a product of Macbeth’s psyche, and his downfall is his own doing.
• The witches’ role in Macbeth’s downfall is deliberately unclear. Their claim to reality is shaky – finally, their ambiguity is part of an uncertain tragic universe and the great illusion of the theatre. (N.B. It’s fine to conclude that a question can’t be answered in black and white, certain terms – as long as you have a firm structure, and keep referring back to it throughout the essay).

The final question asks you to respond to a quotation. Students tend to find these sorts of questions the most difficult to answer, but once you’ve got the hang of them I think the title does most of the work for you – often implicitly providing you with a structure for your essay. The first step is breaking down the quotation into its constituent parts- the different things it says. I use brackets: ( Within Macbeth ’s representation of the witches, ) ( there is profound ambiguity ) about the ( actual significance ) ( and power ) of ( their malevolent intervention ) Examiners have a nasty habit of picking the most bewildering and terrifying-sounding quotations: but once you break them down, they’re often asking for something very simple. This quotation, for example, is asking exactly the same thing as the other questions. The trick here is making sure you respond to all the different parts. You want to make sure you discuss the following:

• Do you agree that the status of the witches’ ‘malevolent intervention’ is ambiguous?
• What is its significance?
• How powerful is it?

Step Two: Plan

Having worked out exactly what the question is asking, write out a plan (which should be very detailed in a coursework essay, but doesn’t have to be more than a few lines long in an exam context) of the material you’ll use in each paragraph. Make sure your plan contains a sentence at the end of each point about how that point will answer the question. A point from my plan for one of the topics above might look something like this:

To what extent are we supposed to believe in the three witches in Macbeth ?  Hypothesis: The witches’ role in Macbeth’s downfall is deliberately unclear. Their claim to reality is uncertain – finally, they’re part of an uncertain tragic universe and the great illusion of the theatre. Para.1: Context At the time Shakespeare wrote Macbeth , there were many examples of people being burned or drowned as witches There were also people who claimed to be able to exorcise evil demons from people who were ‘possessed’. Catholic Christianity leaves much room for the supernatural to exist This suggests that Shakespeare’s contemporary audience might, more readily than a modern one, have believed that witches were a real phenomenon and did exist.

My final sentence (highlighted in red) shows how the material discussed in the paragraph answers the question. Writing this out at the planning stage, in addition to clarifying your ideas, is a great test of whether a point is relevant: if you struggle to write the sentence, and make the connection to the question and larger argument, you might have gone off-topic.

Step Three: Paragraph beginnings and endings

The final step to making sure you pick up all the possible marks for ‘answering the question’ in an essay is ensuring that you make it explicit how your material does so. This bit relies upon getting the beginnings and endings of paragraphs just right. To reiterate what I said above, treat your reader like a child: tell them what you’re going to say; tell them how it answers the question; say it, and then tell them how you’ve answered the question. This need not feel clumsy, awkward or repetitive. The first sentence of each new paragraph or point should, without giving too much of your conclusion away, establish what you’re going to discuss, and how it answers the question. The opening sentence from the paragraph I planned above might go something like this:

Early modern political and religious contexts suggest that Shakespeare’s contemporary audience might more readily have believed in witches than his modern readers.

The sentence establishes that I’m going to discuss Jacobean religion and witch-burnings, and also what I’m going to use those contexts to show. I’d then slot in all my facts and examples in the middle of the paragraph. The final sentence (or few sentences) should be strong and decisive, making a clear connection to the question you’ve been asked:

  Contemporary suspicion that witches did exist, testified to by witch-hunts and exorcisms, is crucial to our understanding of the witches in Macbeth.  To the early modern consciousness, witches were a distinctly real and dangerous possibility – and the witches in the play would have seemed all-the-more potent and terrifying as a result.

Step Four: Practice makes perfect

The best way to get really good at making sure you always ‘answer the question’ is to write essay plans rather than whole pieces. Set aside a few hours, choose a couple of essay questions from past papers, and for each:

• Write a hypothesis
• Write a rough plan of what each paragraph will contain
• Write out the first and last sentence of each paragraph

You can get your teacher, or a friend, to look through your plans and give you feedback . If you follow this advice, fingers crossed, next time you hand in an essay, it’ll be free from red-inked comments about irrelevance, and instead showered with praise for the precision with which you handled the topic, and how intently you focused on answering the question. It can seem depressing when your perfect question is just a minor tangent from the question you were actually asked, but trust me – high praise and good marks are all found in answering the question in front of you, not the one you would have liked to see. Teachers do choose the questions they set you with some care, after all; chances are the question you were set is the more illuminating and rewarding one as well.

Image credits: banner ; Keats ; Macbeth ; James I ; witches .

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Essay Exams

What this handout is about.

At some time in your undergraduate career, you’re going to have to write an essay exam. This thought can inspire a fair amount of fear: we struggle enough with essays when they aren’t timed events based on unknown questions. The goal of this handout is to give you some easy and effective strategies that will help you take control of the situation and do your best.

Why do instructors give essay exams?

Essay exams are a useful tool for finding out if you can sort through a large body of information, figure out what is important, and explain why it is important. Essay exams challenge you to come up with key course ideas and put them in your own words and to use the interpretive or analytical skills you’ve practiced in the course. Instructors want to see whether:

• You understand concepts that provide the basis for the course
• You can use those concepts to interpret specific materials
• You can make connections, see relationships, draw comparisons and contrasts
• You can synthesize diverse information in support of an original assertion
• You can justify your own evaluations based on appropriate criteria
• You can argue your own opinions with convincing evidence
• You can think critically and analytically about a subject

What essay questions require

Exam questions can reach pretty far into the course materials, so you cannot hope to do well on them if you do not keep up with the readings and assignments from the beginning of the course. The most successful essay exam takers are prepared for anything reasonable, and they probably have some intelligent guesses about the content of the exam before they take it. How can you be a prepared exam taker? Try some of the following suggestions during the semester:

• Do the reading as the syllabus dictates; keeping up with the reading while the related concepts are being discussed in class saves you double the effort later.
• Go to lectures (and put away your phone, the newspaper, and that crossword puzzle!).
• Take careful notes that you’ll understand months later. If this is not your strong suit or the conventions for a particular discipline are different from what you are used to, ask your TA or the Learning Center for advice.
• Participate in your discussion sections; this will help you absorb the material better so you don’t have to study as hard.
• Organize small study groups with classmates to explore and review course materials throughout the semester. Others will catch things you might miss even when paying attention. This is not cheating. As long as what you write on the essay is your own work, formulating ideas and sharing notes is okay. In fact, it is a big part of the learning process.
• As an exam approaches, find out what you can about the form it will take. This will help you forecast the questions that will be on the exam, and prepare for them.

These suggestions will save you lots of time and misery later. Remember that you can’t cram weeks of information into a single day or night of study. So why put yourself in that position?

Now let’s focus on studying for the exam. You’ll notice the following suggestions are all based on organizing your study materials into manageable chunks of related material. If you have a plan of attack, you’ll feel more confident and your answers will be more clear. Here are some tips: 

• Don’t just memorize aimlessly; clarify the important issues of the course and use these issues to focus your understanding of specific facts and particular readings.
• Try to organize and prioritize the information into a thematic pattern. Look at what you’ve studied and find a way to put things into related groups. Find the fundamental ideas that have been emphasized throughout the course and organize your notes into broad categories. Think about how different categories relate to each other.
• Find out what you don’t know, but need to know, by making up test questions and trying to answer them. Studying in groups helps as well.

Taking the exam

Read the exam carefully.

• If you are given the entire exam at once and can determine your approach on your own, read the entire exam before you get started.
• Look at how many points each part earns you, and find hints for how long your answers should be.
• Figure out how much time you have and how best to use it. Write down the actual clock time that you expect to take in each section, and stick to it. This will help you avoid spending all your time on only one section. One strategy is to divide the available time according to percentage worth of the question. You don’t want to spend half of your time on something that is only worth one tenth of the total points.
• As you read, make tentative choices of the questions you will answer (if you have a choice). Don’t just answer the first essay question you encounter. Instead, read through all of the options. Jot down really brief ideas for each question before deciding.
• Remember that the easiest-looking question is not always as easy as it looks. Focus your attention on questions for which you can explain your answer most thoroughly, rather than settle on questions where you know the answer but can’t say why.

Analyze the questions

• Decide what you are being asked to do. If you skim the question to find the main “topic” and then rush to grasp any related ideas you can recall, you may become flustered, lose concentration, and even go blank. Try looking closely at what the question is directing you to do, and try to understand the sort of writing that will be required.
• Focus on what you do know about the question, not on what you don’t.
• Look at the active verbs in the assignment—they tell you what you should be doing. We’ve included some of these below, with some suggestions on what they might mean. (For help with this sort of detective work, see the Writing Center handout titled Reading Assignments.)

Information words, such as who, what, when, where, how, and why ask you to demonstrate what you know about the subject. Information words may include:

• define—give the subject’s meaning (according to someone or something). Sometimes you have to give more than one view on the subject’s meaning.
• explain why/how—give reasons why or examples of how something happened.
• illustrate—give descriptive examples of the subject and show how each is connected with the subject.
• summarize—briefly cover the important ideas you learned about the subject.
• trace—outline how something has changed or developed from an earlier time to its current form.
• research—gather material from outside sources about the subject, often with the implication or requirement that you will analyze what you’ve found.

Relation words ask you to demonstrate how things are connected. Relation words may include:

• compare—show how two or more things are similar (and, sometimes, different).
• contrast—show how two or more things are dissimilar.
• apply—use details that you’ve been given to demonstrate how an idea, theory, or concept works in a particular situation.
• cause—show how one event or series of events made something else happen.
• relate—show or describe the connections between things.

Interpretation words ask you to defend ideas of your own about the subject. Don’t see these words as requesting opinion alone (unless the assignment specifically says so), but as requiring opinion that is supported by concrete evidence. Remember examples, principles, definitions, or concepts from class or research and use them in your interpretation. Interpretation words may include:

• prove, justify—give reasons or examples to demonstrate how or why something is the truth.
• evaluate, respond, assess—state your opinion of the subject as good, bad, or some combination of the two, with examples and reasons (you may want to compare your subject to something else).
• support—give reasons or evidence for something you believe (be sure to state clearly what it is that you believe).
• synthesize—put two or more things together that haven’t been put together before; don’t just summarize one and then the other, and say that they are similar or different—you must provide a reason for putting them together (as opposed to compare and contrast—see above).
• analyze—look closely at the components of something to figure out how it works, what it might mean, or why it is important.
• argue—take a side and defend it (with proof) against the other side.

Plan your answers

Think about your time again. How much planning time you should take depends on how much time you have for each question and how many points each question is worth. Here are some general guidelines: 

• For short-answer definitions and identifications, just take a few seconds. Skip over any you don’t recognize fairly quickly, and come back to them when another question jogs your memory.
• For answers that require a paragraph or two, jot down several important ideas or specific examples that help to focus your thoughts.
• For longer answers, you will need to develop a much more definite strategy of organization. You only have time for one draft, so allow a reasonable amount of time—as much as a quarter of the time you’ve allotted for the question—for making notes, determining a thesis, and developing an outline.
• For questions with several parts (different requests or directions, a sequence of questions), make a list of the parts so that you do not miss or minimize one part. One way to be sure you answer them all is to number them in the question and in your outline.
• You may have to try two or three outlines or clusters before you hit on a workable plan. But be realistic—you want a plan you can develop within the limited time allotted for your answer. Your outline will have to be selective—not everything you know, but what you know that you can state clearly and keep to the point in the time available.

Again, focus on what you do know about the question, not on what you don’t.

Writing your answers

As with planning, your strategy for writing depends on the length of your answer:

• For short identifications and definitions, it is usually best to start with a general identifying statement and then move on to describe specific applications or explanations. Two sentences will almost always suffice, but make sure they are complete sentences. Find out whether the instructor wants definition alone, or definition and significance. Why is the identification term or object important?
• For longer answers, begin by stating your forecasting statement or thesis clearly and explicitly. Strive for focus, simplicity, and clarity. In stating your point and developing your answers, you may want to use important course vocabulary words from the question. For example, if the question is, “How does wisteria function as a representation of memory in Faulkner’s Absalom, Absalom?” you may want to use the words wisteria, representation, memory, and Faulkner) in your thesis statement and answer. Use these important words or concepts throughout the answer.
• If you have devised a promising outline for your answer, then you will be able to forecast your overall plan and its subpoints in your opening sentence. Forecasting impresses readers and has the very practical advantage of making your answer easier to read. Also, if you don’t finish writing, it tells your reader what you would have said if you had finished (and may get you partial points).
• You might want to use briefer paragraphs than you ordinarily do and signal clear relations between paragraphs with transition phrases or sentences.
• As you move ahead with the writing, you may think of new subpoints or ideas to include in the essay. Stop briefly to make a note of these on your original outline. If they are most appropriately inserted in a section you’ve already written, write them neatly in the margin, at the top of the page, or on the last page, with arrows or marks to alert the reader to where they fit in your answer. Be as neat and clear as possible.
• Don’t pad your answer with irrelevancies and repetitions just to fill up space. Within the time available, write a comprehensive, specific answer.
• Watch the clock carefully to ensure that you do not spend too much time on one answer. You must be realistic about the time constraints of an essay exam. If you write one dazzling answer on an exam with three equally-weighted required questions, you earn only 33 points—not enough to pass at most colleges. This may seem unfair, but keep in mind that instructors plan exams to be reasonably comprehensive. They want you to write about the course materials in two or three or more ways, not just one way. Hint: if you finish a half-hour essay in 10 minutes, you may need to develop some of your ideas more fully.
• If you run out of time when you are writing an answer, jot down the remaining main ideas from your outline, just to show that you know the material and with more time could have continued your exposition.
• Double-space to leave room for additions, and strike through errors or changes with one straight line (avoid erasing or scribbling over). Keep things as clean as possible. You never know what will earn you partial credit.
• Write legibly and proofread. Remember that your instructor will likely be reading a large pile of exams. The more difficult they are to read, the more exasperated the instructor might become. Your instructor also cannot give you credit for what they cannot understand. A few minutes of careful proofreading can improve your grade.

Perhaps the most important thing to keep in mind in writing essay exams is that you have a limited amount of time and space in which to get across the knowledge you have acquired and your ability to use it. Essay exams are not the place to be subtle or vague. It’s okay to have an obvious structure, even the five-paragraph essay format you may have been taught in high school. Introduce your main idea, have several paragraphs of support—each with a single point defended by specific examples, and conclude with a restatement of your main point and its significance.

Some physiological tips

Just think—we expect athletes to practice constantly and use everything in their abilities and situations in order to achieve success. Yet, somehow many students are convinced that one day’s worth of studying, no sleep, and some well-placed compliments (“Gee, Dr. So-and-so, I really enjoyed your last lecture”) are good preparation for a test. Essay exams are like any other testing situation in life: you’ll do best if you are prepared for what is expected of you, have practiced doing it before, and have arrived in the best shape to do it. You may not want to believe this, but it’s true: a good night’s sleep and a relaxed mind and body can do as much or more for you as any last-minute cram session. Colleges abound with tales of woe about students who slept through exams because they stayed up all night, wrote an essay on the wrong topic, forgot everything they studied, or freaked out in the exam and hyperventilated. If you are rested, breathing normally, and have brought along some healthy, energy-boosting snacks that you can eat or drink quietly, you are in a much better position to do a good job on the test. You aren’t going to write a good essay on something you figured out at 4 a.m. that morning. If you prepare yourself well throughout the semester, you don’t risk your whole grade on an overloaded, undernourished brain.

If for some reason you get yourself into this situation, take a minute every once in a while during the test to breathe deeply, stretch, and clear your brain. You need to be especially aware of the likelihood of errors, so check your essays thoroughly before you hand them in to make sure they answer the right questions and don’t have big oversights or mistakes (like saying “Hitler” when you really mean “Churchill”).

If you tend to go blank during exams, try studying in the same classroom in which the test will be given. Some research suggests that people attach ideas to their surroundings, so it might jog your memory to see the same things you were looking at while you studied.

Try good luck charms. Bring in something you associate with success or the support of your loved ones, and use it as a psychological boost.

Take all of the time you’ve been allotted. Reread, rework, and rethink your answers if you have extra time at the end, rather than giving up and handing the exam in the minute you’ve written your last sentence. Use every advantage you are given.

Remember that instructors do not want to see you trip up—they want to see you do well. With this in mind, try to relax and just do the best you can. The more you panic, the more mistakes you are liable to make. Put the test in perspective: will you die from a poor performance? Will you lose all of your friends? Will your entire future be destroyed? Remember: it’s just a test.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Axelrod, Rise B., and Charles R. Cooper. 2016. The St. Martin’s Guide to Writing , 11th ed. Boston: Bedford/St Martin’s.

Fowler, Ramsay H., and Jane E. Aaron. 2016. The Little, Brown Handbook , 13th ed. Boston: Pearson.

Gefvert, Constance J. 1988. The Confident Writer: A Norton Handbook , 2nd ed. New York: W.W. Norton and Company.

Kirszner, Laurie G. 1988. Writing: A College Rhetoric , 2nd ed. New York: Holt, Rinehart, and Winston.

Lunsford, Andrea A. 2015. The St. Martin’s Handbook , 8th ed. Boston: Bedford/St Martin’s.

Woodman, Leonara, and Thomas P. Adler. 1988. The Writer’s Choices , 2nd ed. Northbrook, Illinois: Scott Foresman.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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To answer an essay question (EQ), students must assess the purpose of the essay question: factual recall, analysis (explanation of relationships) synthesis (application/transfer of previously learned principles) opinion

How much information to include, repeat, restate (intro needed? details needed?).

The chart below outlines 4 main types of essay questions, the verbs/cues that indicate the type of essay question and its purpose, and the strategy to be used to answer it.

Read the questions very carefully at least 2 or 3 times. Circle  the main verb (= action verb/imperative) in the question and decide on the necessary rhetorical strategy for answering the question (cause-effect, comparison-contrast, definition, classification, problem-solution). Make sure you understand what type of answer the main verb calls for (a diagram a summary, details, an analysis, an evaluation). Circle all the keywords in the question. Decide if you need to write a 1-paragraph or a multi-paragraph answer. Write a brief outline of all the points you want to mention in your answer. Restate the question and answer it with a topic sentence (for a 1-paragraph answer) or a thesis statement (for a multi-paragraph answer).  Answer the question according to general rules of academic writing.  Use indentations; begin each paragraph with a topic sentence; support the topic sentence(s) with reasons and/or examples; use transition words to show logical organization; write a conclusion.  Use correct punctuation throughout. Read over your answer again and check if all the main ideas have been included. Check your answer for grammar and punctuation.

© 2005: Christine Bauer-Ramazani ; last updated: September 02, 2019

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What is a well written answer to an essay question?

Well Focused

Be sure to answer the question completely, that is, answer all parts of the question. Avoid "padding." A lot of rambling and ranting is a sure sign that the writer doesn't really know what the right answer is and hopes that somehow, something in that overgrown jungle of words was the correct answer.

Well Organized

Don't write in a haphazard "think-as-you-go" manner. Do some planning and be sure that what you write has a clearly marked introduction which both states the point(s) you are going to make and also, if possible, how you are going to proceed. In addition, the essay should have a clearly indicated conclusion which summarizes the material covered and emphasizes your thesis or main point.

Well Supported

Do not just assert something is true, prove it. What facts, figures, examples, tests, etc. prove your point? In many cases, the difference between an A and a B as a grade is due to the effective use of supporting evidence.

Well Packaged

People who do not use conventions of language are thought of by their readers as less competent and less educated. If you need help with these or other writing skills, come to the Writing Lab

How do you write an effective essay exam?

• Read through all the questions carefully.
• Budget your time and decide which question(s) you will answer first.
• Underline the key word(s) which tell you what to do for each question.
• Choose an organizational pattern appropriate for each key word and plan your answers on scratch paper or in the margins.
• Write your answers as quickly and as legibly as you can; do not take the time to recopy.
• Begin each answer with one or two sentence thesis which summarizes your answer. If possible, phrase the statement so that it rephrases the question's essential terms into a statement (which therefore directly answers the essay question).
• Support your thesis with specific references to the material you have studied.
• Proofread your answer and correct errors in spelling and mechanics.

Specific organizational patterns and "key words"

Most essay questions will have one or more "key words" that indicate which organizational pattern you should use in your answer. The six most common organizational patterns for essay exams are definition, analysis, cause and effect, comparison/contrast, process analysis, and thesis-support.

Typical questions

• "Define X."
• "What is an X?"
• "Choose N terms from the following list and define them."

Q: "What is a fanzine?"

A: A fanzine is a magazine written, mimeographed, and distributed by and for science fiction or comic strip enthusiasts.

Avoid constructions such as "An encounter group is where ..." and "General semantics is when ... ."

• State the term to be defined.
• State the class of objects or concepts to which the term belongs.
• Differentiate the term from other members of the class by listing the term's distinguishing characteristics.

Tools you can use

• Details which describe the term
• Examples and incidents
• Comparisons to familiar terms
• Negation to state what the term is not
• Classification (i.e., break it down into parts)
• Examination of origins or causes
• Examination of results, effects, or uses

Analysis involves breaking something down into its components and discovering the parts that make up the whole.

• "Analyze X."
• "What are the components of X?"
• "What are the five different kinds of X?"
• "Discuss the different types of X."

Q: "Discuss the different services a junior college offers a community."

A: Thesis: A junior college offers the community at least three main types of educational services: vocational education for young people, continuing education for older people, and personal development for all individuals.

Outline for supporting details and examples. For example, if you were answering the example question, an outline might include:

• Vocational education
• Continuing education
• Personal development

Write the essay, describing each part or component and making transitions between each of your descriptions. Some useful transition words include:

• first, second, third, etc.
• in addition

Conclude the essay by emphasizing how each part you have described makes up the whole you have been asked to analyze.

Cause and Effect

Cause and effect involves tracing probable or known effects of a certain cause or examining one or more effects and discussing the reasonable or known cause(s).

Typical questions:

• "What are the causes of X?"
• "What led to X?"
• "Why did X occur?"
• "Why does X happen?"
• "What would be the effects of X?"

Q: "Define recession and discuss the probable effects a recession would have on today's society."

A: Thesis: A recession, which is a nationwide lull in business activity, would be detrimental to society in the following ways: it would .......A......., it would .......B......., and it would .......C....... .

The rest of the answer would explain, in some detail, the three effects: A, B, and C.

Useful transition words:

• consequently
• for this reason
• as a result

Comparison-Contrast

• "How does X differ from Y?"
• "Compare X and Y."
• "What are the advantages and disadvantages of X and Y?"

Q: "Which would you rather own—a compact car or a full-sized car?"

A: Thesis: I would own a compact car rather than a full-sized car for the following reasons: .......A......., .......B......., .......C......., and .......D....... .

Two patterns of development:

• Full-sized car

Disadvantages

• Compact car

Useful transition words

• on the other hand
• unlike A, B ...
• in the same way
• while both A and B are ..., only B ..
• nevertheless
• on the contrary
• while A is ..., B is ...
• "Describe how X is accomplished."
• "List the steps involved in X."
• "Explain what happened in X."
• "What is the procedure involved in X?"

Process (sometimes called process analysis)

This involves giving directions or telling the reader how to do something. It may involve discussing some complex procedure as a series of discrete steps. The organization is almost always chronological.

Q: "According to Richard Bolles' What Color Is Your Parachute?, what is the best procedure for finding a job?"

A: In What Color Is Your Parachute?, Richard Bolles lists seven steps that all job-hunters should follow: .....A....., .....B....., .....C....., .....D....., .....E....., .....F....., and .....G..... .

The remainder of the answer should discuss each of these seven steps in some detail.

• following this
• after, afterwards, after this
• subsequently
• simultaneously, concurrently

Thesis and Support

• "Discuss X."
• "A noted authority has said X. Do you agree or disagree?"
• "Defend or refute X."
• "Do you think that X is valid? Defend your position."

Thesis and support involves stating a clearly worded opinion or interpretation and then defending it with all the data, examples, facts, and so on that you can draw from the material you have studied.

Q: "Despite criticism, television is useful because it aids in the socializing process of our children."

A: Television hinders rather than helps in the socializing process of our children because .......A......., .......B......., and .......C....... .

The rest of the answer is devoted to developing arguments A, B, and C.

• it follows that

A. Which of the following two answers is the better one? Why?

Question: Discuss the contribution of William Morris to book design, using as an example his edition of the works of Chaucer.

a. William Morris's Chaucer was his masterpiece. It shows his interest in the Middle Ages. The type is based on medieval manuscript writing, and the decoration around the edges of the pages is like that used in medieval books. The large initial letters are typical of medieval design. Those letters were printed from woodcuts, which was the medieval way of printing. The illustrations were by Burn-Jones, one of the best artists in England at the time. Morris was able to get the most competent people to help him because he was so famous as a poet and a designer (the Morris chair) and wallpaper and other decorative items for the home. He designed the furnishings for his own home, which was widely admired among the sort of people he associated with. In this way he started the arts and crafts movement.

b. Morris's contribution to book design was to approach the problem as an artist or fine craftsman, rather than a mere printer who reproduced texts. He wanted to raise the standards of printing, which had fallen to a low point, by showing that truly beautiful books could be produced. His Chaucer was designed as a unified work of art or high craft. Since Chaucer lived in the Middle Ages, Morris decided to design a new type based on medieval script and to imitate the format of a medieval manuscript. This involved elaborate letters and large initials at the beginnings of verses, as well as wide borders of intertwined vines with leaves, fruit, and flowers in strong colors. The effect was so unusual that the book caused great excitement and inspired other printers to design beautiful rather than purely utilitarian books.

From James M. McCrimmon, Writing with a Purpose , 7th ed. (Boston: Houghton Mifflin Company, 1980), pp. 261-263.

B. How would you plan the structure of the answers to these essay exam questions?

1. Was the X Act a continuation of earlier government policies or did it represent a departure from prior philosophies?

2. What seems to be the source of aggression in human beings? What can be done to lower the level of aggression in our society?

3. Choose one character from Novel X and, with specific references to the work, show how he or she functions as an "existential hero."

4. Define briefly the systems approach to business management. Illustrate how this differs from the traditional approach.

5. What is the cosmological argument? Does it prove that God exists?

6. Civil War historian Andy Bellum once wrote, "Blahblahblah blahed a blahblah, but of course if blahblah blahblahblahed the blah, then blahblahs are not blah but blahblah." To what extent and in what ways is the statement true? How is it false?

For more information on writing exam essays for the GED, please visit our Engagement area and go to the Community Writing and Education Station (CWEST) resources.

How to Answer Essay Questions – The Ultimate Guide

• Posted by Brian Stocker MA
• Date November 30, 2007
• Comments 7 comments

Everyone Loves Essay Questions!

“I hate essays!” This battle cry is famous to most students. That’s because essay questions are either easy or difficult. Either way, there’s no certain formula. Even if you think you know the answer - don’t be overconfident - the critical part is how you make your essay worth reading. So how do you do it?

Audio Version of this Post

Tips for Writing an Essay

Read the question more than once. Some questions can be tricky so make sure you understand it to the letter. A lot of students commit error by simply not reading instructions very well. They read and then write a long essay, only to realize very late that they did not understand the question correctly.

Familiarize yourself with your professor or teacher’s style of organization, if you can. As students, it’s your role to know how your teachers want their essays answered.

Mentally go through your lecture notes before writing anything on your paper.

Create an outline of thoughts and related topics in connection with the essay question. By doing this you are helping yourself create a more organized answer.

Construct an idea in each paragraph. Go back to your essay outline if you think you are repeating yourself or not making sense at all.

Use the terminology of the course . Be professional in knowing what type of words to use in a particular topic or subject.

Read and go back to your previous paragraphs after you are finished with one paragraph. This will help you determine your flow of thought and if you are really making a point or giving an answer.

Don’t include ideas that are off-topic.

If there are too many ideas in your outline , cut out the least important ones. As much as possible, make your idea concrete and pointed, with arguments or statements that is easy to understand.

The body of your essay should have a summary or statement.

Support your summary or statement with adequate details and specifics. If you do not know how to add details, just expand on your generic idea.

Avoid jumping from one point to another.

Avoid vague descriptions if necessary . Include specifics to get your message across.

Review the question again and again so you will not lose your thread of thinking.

If you have time to make revisions, do so.

Use all the time you have to complete your essay. Review and re-check your answers before submitting your paper.

If you have nothing to write and don’t know what to write , don’t leave your paper blank. Write something at least.

Get the Complete Guide to Studying

Get the complete guide to taking notes, taking a test complete guide to multiple choice, essay check list.

Here is a great Checklist for answering Essay Questions from Tennessee State University:

Use the following as a guide when writing answers to discussion questions and as a checklist after you have written your answer.

1. Do I understand the question?  What am I being asked to do? 2. Do I have a plan?  What are my major points and how am I going to present them? 3. Does the reader know, just from reading the first sentence of my essay, both the question and how I will answer it? 4. Are my major points clear and do they stand out? 5. Do I support my argument with facts and examples? 6. Do I make clear and sensible transitions between major points? 7. Is my answer clear to someone who knows nothing about this? 8. Have I answered the question completely?  Have I fully covered all of the major points required to completely answer the question? 9. Is there irrelevant material? 10. Do I have a conclusion and summary statement? 11. Have I proofed my essay for common spelling and grammatical errors? 12. Is my handwriting legible?  Is there room for comments or additions?

Glossary of Essay Exam Terms

When taking an exam the first thing you should do is familiarize yourself with all instructions. At times this can be confusing especially if you do not understand the terms. Below you will find some common terms used on essay exams. Learning these terms is a key step in successful completion of most essay exams.

• Compare (also Compare with): Discuss the similarities between two or more given subjects.
• Contrast: Discuss the differences in two or more given subjects.
• Criticize: Explain the value of a finding or theory. Include both negative and positive aspects based on implementation. This could be the ease of which it is applied, examples of false findings, etc…
• Define: Describe precisely a term’s meaning as it applies specifically to a given subject.
• Describe: Use exact detail to explain a given term. This may call for the use of examples, definitions, or discussion of the term.
• Diagram: Use a visual representation of relevant information to explain implementation of a term. This usually calls for an explicit chart or graph which is thoroughly labelled. In some cases it may call for a detailed plan as well.
• Discuss: The literal meaning of discuss is talk about. To do this in an exam you must thoroughly explain your subject with words.
• Enumerate: Form a list of relevant points and explain each point. This may result in an outline like answer.
• Evaluate: Discuss the pros and cons of the application of your given subject from a professional point of view. This differs from criticize because personal opinion should be avoided unless instructions specify otherwise.
• Explain: Define the given material and give examples of how and why it is important to the subject.
• Illustrate: Use a visual aid or a clearly defined example to explain a given subject.
• Interpret: Explain the given question, include you personal feelings on the subject as well as a solution.
• Justify: Use factual information to argue you view of the situation presented in a given problem.
• List: Brief but thorough list of information that explains the given topic.
• Outline: much like writing an outline for a paper. Answer the question by creating an outline that highlights the main ideas and key points of those ideas.
• Prove: Discuss the topic in a way that readers are convinced to support or reject the idea discussed. This is done through presentation of facts or the step by step illustration of logical thinking.
• Relate: Discuss the connection between two or more events, people, problems, etc…
• Review: Close examination of a problem accompanied by brief comments that explain the main points.
• State (also Give, Specify, or Present): Explain the major points of a subject in brief for. There is typically no need for further explanation.
• Summarize: Create a brief description that highlights the major points of your subject.
• Trace: Explain the progress of the given subject from conception to current date. Highlight anything that is considered a major topic as well as the reason for any changes.

Don’t!

Last piece of advice – Don’t get your parents to edit it!

More Info on Essay Exams

How to Study for an Essay Exam How to Answer Essay Questions – The Ultimate Guide

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Every thing was educational. Had a good feeling on how to deliver good papers.

Please no pictures.

This is a great tool for us.

i learned a lot – – super

I still hate essays tho

I am a big fan.

Above all are logically important and desirably topics which is value for everyone,thanks.

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The Writing Guide

• The First Thing
• Step 1: Understanding the essay question

Identify task, content & limiting words in the essay question

Words, words, words..., academic writing webinar part 1.

• Step 2: Critical note-taking
• Step 3: Planning your assignment
• Step 4a: Effective writing
• Step 4b: Summarizing & paraphrasing
• Step 4c: Academic language
• Step 5: Editing and reviewing
• Getting started with research
• Working with keywords
• Evaluating sources
• Research file
• Reading Smarter
• Sample Essay
• What, why, where, when, who?
• Referencing styles
• Writing Resources
• Exams and Essay Questions

Essay topics contain key words that explain what information is required and how it is to be presented.  Using the essay question below indentify task content & limiting words.  Regardless of your topic or discipline, if you can identify these words in your essay topic, you can begin to consider what you will need to do to answer the question.

Task words : These are words that tell you what to do, for example “compare”, “discuss”, “critically evaluate”, “explain” etc.

Content words : These words in the essay topic will tell you which ideas and concepts should form the knowledge base of the assignment. Refer to subject specific dictionary or glossary.

Effective communication is considered a core skill in higher education and is usually conveyed through the medium of academic papers and essays. Discuss the process of writing academic essays and critically examine the importance of structure and content.

Before you scroll down to the next box, what can you unpack from this topic? What are you actually going to look for in a search tool like One Search? What are you supposed to do?

• Content Words
• Limiting Words
• Context Words

Task words are usually verbs and they tell you what to do to complete your assignment.

You need to identify these words, because you will need to follow these instructions to pass the assignment.  As you research and write your assignment, check these words occasionally to make sure you are still doing what you have been asked to do.

Here are some definitions of different academic task words.  Make sure you know exactly what you need to do for your assignment.

Don't try to use them in your research - they aren't things to find, only things to do.

The task words from our sample question are:

Effective communication is considered a core skill in higher education and is usually conveyed through the medium of academic papers and essays. Discuss the process of writing academic essays and critically examine the importance of structure and content.

• Discuss means to "consider and offer an interpretation or evaluation of something; or give a judgment on the value of arguments for and against something"
• Examine means to inspect something in detail and investigate the implications

So, you would need to give a short description of what essay writing is all about, and then offer an evaluation of the essay structure and the way it presents content.

• Task Words Here are some definitions of different academic task words. Make sure you know exactly what you need to do for your assignment.

The content words are the "meat" of the question - these are things you can research.

Effective communication is considered a core skill in higher education and is usually conveyed through the medium of academic papers and essays . Discuss the process of writing academic essays and critically examine the importance of structure and content .

You will often be asked to talk about "the role" something plays or "processes", "importance", "methods" or "implementations" - but you can't really research these things just by looking for those words.

You need to find the keywords - the most concrete concepts - and search for those.  The information you find about the concrete terms will tell you about the "roles" and "methods", the "process" or the "importance", but they probably won't use those words exactly.

One of the core skills of academic research is learning to extrapolate :  to find the connections in the information you can find that will help you answer the questions which don't have clear, cut-and-dry answers in the books and articles.

So, the core keywords/concepts to research are:

• "academic writing"
• "higher education"
• structure and content

Limiting words keep you focused on a particular area, and stop you from trying to research everything in the history of mankind.

They could limit you by:

• Time (you may be asked to focus on the last 5 years, or the late 20th Century, for example)
• Place (you may be asked to focus on Australia, or Queensland, or South-East Asia)
• People groups (such as "women over the age of 50" or "people from low socio-economic backgrounds" or "Australians of Asian descent")
• Extent (you are only to look at a particular area, or the details you believe are most relevant or appropriate).

In this example, you have two limits:

• "higher education" is the industry focus. This could be expanded to include the tertiary or university sector.
• Essays - we are concentrating on essay writing as the aspect of communication.  Note that this is also a content word. There can be (and usually is) some crossover.

Sometimes it can help to add your own limits .  With health sciences, you almost always limit your research to the last five or six years. Social sciences  are not as strict with the date range but it's still a good idea to keep it recent.  You could specifically look at the Australian context.  You may decide to focus on the private sector within that industry.

With the question above you could limit yourself to only looking at first year university students.

Sometimes an assignment task will give you phrases or sentences that aren't part of the task at all:  they exist to give you some context .

These can be ignored when you do your research, but you should read over them occasionally as you are writing your assignment.  They help you know what the lecturer was thinking about (and wanted you to think about) when they set that task.

Effective communication is considered a core skill in higher education and is usually conveyed through the medium of academic papers and essays . Discuss the process of writing academic essays and critically examine the importance of structure and content.

You don't have to do anything with the first sentence of this question - but it does get you to think specifically about the "using essays to communicate knoweldge" - something that isn't mentioned in the task itself.

Obviously, whoever wrote the task wants you to think about the assignments as a form of writing and communication.

It is easy to get distracted and go off on tangents when doing your research .  Use the context words to  help you keep your focus where it should be.

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How to Answer Essay Type Questions in Literature Examinations

Last Updated: November 14, 2023 Approved

This article was co-authored by Tristen Bonacci . Tristen Bonacci is a Licensed English Teacher with more than 20 years of experience. Tristen has taught in both the United States and overseas. She specializes in teaching in a secondary education environment and sharing wisdom with others, no matter the environment. Tristen holds a BA in English Literature from The University of Colorado and an MEd from The University of Phoenix. There are 11 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. In this case, 84% of readers who voted found the article helpful, earning it our reader-approved status. This article has been viewed 142,838 times.

Answering essay questions on literature exams can be daunting, especially with timed exams. Before the test, you should have a full understanding of how the different parts of a classical argument fit together to make a whole. The best way to quickly write an organized essay is to outline your argument before you begin your answer. With a little bit of preparation, you can ensure a good grade on your exam.

Writing Your Essay

• Create a bullet point for each point you choose to make in your paper.
• Your first point should include the introduction, statement of facts, and thesis.
• You should break up the “proof” or body paragraphs into however many points you laid out in your thesis. If you promised three points, create three bullet points. If you promised four points, create four bullet points. Remember that the body paragraphs must follow the exact order of the thesis.
• Create a point for the statement of the counterargument. You can either create a new point/paragraph for your refutation of it, or keep it all in one paragraph by making the refutation a subpoint.
• Create a point for the conclusion.

• If you're using external sources, you should include them in your outline. You don't want to accidentally leave out a great source because you got caught up in the writing and forgot about it.

• Use transition words like furthermore, similarly, or indeed to transition between agreeing ideas. [4] X Research source
• Use "conflict" transition words and phrases to transition between conflicting ideas — like the counterargument and your refutation of it. Examples include however, in contrast, on the other hand, or conversely.

• Make sure to refer back to your outline repeatedly during the writing process. This is the roadmap of your answer. Don't wander away from it and get off-course.

• If you're being graded primarily on the content of your argument, leave grammar and spelling editing for your last step.
• If you're being graded primarily on your grammar and spelling, by all means, correct your errors as you go!
• In most cases, you won't be graded on one or the other. Keep your specific teacher or standardized test in mind. Have a strategy for when you plan to correct your errors before you take the test.

• If you're in an isolated room, read the essay aloud to yourself to look for grammar errors that sound wrong. It's easier to hear mistakes than see them on the page.
• Read your sentences backwards to look for spelling errors you might skim over if you were reading the sentences normally. [5] X Research source

Structuring Your Argument

• Introduction (exordium)
• Statement of Facts (narratio)
• Thesis (partitio)
• Proof (confirmatio)
• Refutation (refutatio)
• Conclusion (peroratio)
• The introduction, statement of facts, and thesis are often grouped together in the first paragraph of the answer.

• Another way to think of the exordium is to consider where the word "introduction" comes from. The prefix "intro" means "inward," as in introspection (looking inward). "Duction" comes from the Latin root "ducere," which means "to lead." This is where we get the modern words duke (one who leads) and orchestra conductor (one who leads together). [7] X Research source [8] X Research source
• In the introduction, you want to intro + duce, or lead the reader inward, further into your argument.

• If your reader already knows the background information, you may be able to skip this section.
• In Cicero's Latin, this section was called the "narratio," which is where we get the modern word "narrator." The narrator is the voice in a book that gives readers information that can't be delivered through dialogue or action.
• The word "knowledge" itself shares a root with narration : gnoscere. [10] X Research source In this section, you give the readers the knowledge they need to follow your argument.

• Cicero's Latin word, partitio, shares a root with the modern word "partition," which means division or separation. When Beyonce sings "Driver roll up the partition, please," she's asking the driver to roll up the window that separates him from the passengers in the back.
• So the thesis is where you list out the different parts of your argument — your X, Y, and Z — in list form, separately.

• Note that it's not enough to just list a bunch of quotes and statistics from sources. That's not making an argument — it's restating someone else's information or argument.

• Don't include a counterargument without refuting it. To refute means to "beat back." [13] X Research source The only reason you include the opposing point of view is to beat it back and strengthen your own position.

• Do not transition into your conclusion with a signal phrase like "in conclusion" or "in summary." Find a less obvious, more sophisticated transition.

Expert Q&A

• Never plagiarize another author's words or ideas. You can fail the assignment or even the entire course, or get suspended or expelled from school Thanks Helpful 2 Not Helpful 0

You Might Also Like

• ↑ Tristen Bonacci. Licensed English Teacher. Expert Interview. 21 December 2021.
• ↑ https://www.tacoma.uw.edu/sites/default/files/global/documents/library/essay_outline_worksheet.pdf
• ↑ https://owl.english.purdue.edu/engagement/2/1/29/
• ↑ https://www.msu.edu/~jdowell/135/transw.html
• ↑ http://www.stlcc.edu/Student_Resources/Academic_Resources/Writing_Resources/Writing_Handouts/proofreading.pdf
• ↑ http://www.etymonline.com/index.php?term=exhort
• ↑ http://www.etymonline.com/index.php?allowed_in_frame=0&search=duke&searchmode=none
• ↑ http://www.etymonline.com/index.php?allowed_in_frame=0&search=conductor&searchmode=none
• ↑ http://www.etymonline.com/index.php?term=narration&allowed_in_frame=0
• ↑ http://writingcenter.unc.edu/handouts/thesis-statements/
• ↑ http://www.etymonline.com/index.php?term=refute

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Writing Survey Questions

Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be wasted if the information gathered is built on a shaky foundation of ambiguous or biased questions. Creating good measures involves both writing good questions and organizing them to form the questionnaire.

Questionnaire design is a multistage process that requires attention to many details at once. Designing the questionnaire is complicated because surveys can ask about topics in varying degrees of detail, questions can be asked in different ways, and questions asked earlier in a survey may influence how people respond to later questions. Researchers are also often interested in measuring change over time and therefore must be attentive to how opinions or behaviors have been measured in prior surveys.

Surveyors may conduct pilot tests or focus groups in the early stages of questionnaire development in order to better understand how people think about an issue or comprehend a question. Pretesting a survey is an essential step in the questionnaire design process to evaluate how people respond to the overall questionnaire and specific questions, especially when questions are being introduced for the first time.

For many years, surveyors approached questionnaire design as an art, but substantial research over the past forty years has demonstrated that there is a lot of science involved in crafting a good survey questionnaire. Here, we discuss the pitfalls and best practices of designing questionnaires.

Question development

There are several steps involved in developing a survey questionnaire. The first is identifying what topics will be covered in the survey. For Pew Research Center surveys, this involves thinking about what is happening in our nation and the world and what will be relevant to the public, policymakers and the media. We also track opinion on a variety of issues over time so we often ensure that we update these trends on a regular basis to better understand whether people’s opinions are changing.

At Pew Research Center, questionnaire development is a collaborative and iterative process where staff meet to discuss drafts of the questionnaire several times over the course of its development. We frequently test new survey questions ahead of time through qualitative research methods such as  focus groups , cognitive interviews, pretesting (often using an  online, opt-in sample ), or a combination of these approaches. Researchers use insights from this testing to refine questions before they are asked in a production survey, such as on the ATP.

Measuring change over time

Many surveyors want to track changes over time in people’s attitudes, opinions and behaviors. To measure change, questions are asked at two or more points in time. A cross-sectional design surveys different people in the same population at multiple points in time. A panel, such as the ATP, surveys the same people over time. However, it is common for the set of people in survey panels to change over time as new panelists are added and some prior panelists drop out. Many of the questions in Pew Research Center surveys have been asked in prior polls. Asking the same questions at different points in time allows us to report on changes in the overall views of the general public (or a subset of the public, such as registered voters, men or Black Americans), or what we call “trending the data”.

When measuring change over time, it is important to use the same question wording and to be sensitive to where the question is asked in the questionnaire to maintain a similar context as when the question was asked previously (see  question wording  and  question order  for further information). All of our survey reports include a topline questionnaire that provides the exact question wording and sequencing, along with results from the current survey and previous surveys in which we asked the question.

The Center’s transition from conducting U.S. surveys by live telephone interviewing to an online panel (around 2014 to 2020) complicated some opinion trends, but not others. Opinion trends that ask about sensitive topics (e.g., personal finances or attending religious services ) or that elicited volunteered answers (e.g., “neither” or “don’t know”) over the phone tended to show larger differences than other trends when shifting from phone polls to the online ATP. The Center adopted several strategies for coping with changes to data trends that may be related to this change in methodology. If there is evidence suggesting that a change in a trend stems from switching from phone to online measurement, Center reports flag that possibility for readers to try to head off confusion or erroneous conclusions.

Open- and closed-ended questions

One of the most significant decisions that can affect how people answer questions is whether the question is posed as an open-ended question, where respondents provide a response in their own words, or a closed-ended question, where they are asked to choose from a list of answer choices.

For example, in a poll conducted after the 2008 presidential election, people responded very differently to two versions of the question: “What one issue mattered most to you in deciding how you voted for president?” One was closed-ended and the other open-ended. In the closed-ended version, respondents were provided five options and could volunteer an option not on the list.

When explicitly offered the economy as a response, more than half of respondents (58%) chose this answer; only 35% of those who responded to the open-ended version volunteered the economy. Moreover, among those asked the closed-ended version, fewer than one-in-ten (8%) provided a response other than the five they were read. By contrast, fully 43% of those asked the open-ended version provided a response not listed in the closed-ended version of the question. All of the other issues were chosen at least slightly more often when explicitly offered in the closed-ended version than in the open-ended version. (Also see  “High Marks for the Campaign, a High Bar for Obama”  for more information.)

Researchers will sometimes conduct a pilot study using open-ended questions to discover which answers are most common. They will then develop closed-ended questions based off that pilot study that include the most common responses as answer choices. In this way, the questions may better reflect what the public is thinking, how they view a particular issue, or bring certain issues to light that the researchers may not have been aware of.

When asking closed-ended questions, the choice of options provided, how each option is described, the number of response options offered, and the order in which options are read can all influence how people respond. One example of the impact of how categories are defined can be found in a Pew Research Center poll conducted in January 2002. When half of the sample was asked whether it was “more important for President Bush to focus on domestic policy or foreign policy,” 52% chose domestic policy while only 34% said foreign policy. When the category “foreign policy” was narrowed to a specific aspect – “the war on terrorism” – far more people chose it; only 33% chose domestic policy while 52% chose the war on terrorism.

In most circumstances, the number of answer choices should be kept to a relatively small number – just four or perhaps five at most – especially in telephone surveys. Psychological research indicates that people have a hard time keeping more than this number of choices in mind at one time. When the question is asking about an objective fact and/or demographics, such as the religious affiliation of the respondent, more categories can be used. In fact, they are encouraged to ensure inclusivity. For example, Pew Research Center’s standard religion questions include more than 12 different categories, beginning with the most common affiliations (Protestant and Catholic). Most respondents have no trouble with this question because they can expect to see their religious group within that list in a self-administered survey.

In addition to the number and choice of response options offered, the order of answer categories can influence how people respond to closed-ended questions. Research suggests that in telephone surveys respondents more frequently choose items heard later in a list (a “recency effect”), and in self-administered surveys, they tend to choose items at the top of the list (a “primacy” effect).

Because of concerns about the effects of category order on responses to closed-ended questions, many sets of response options in Pew Research Center’s surveys are programmed to be randomized to ensure that the options are not asked in the same order for each respondent. Rotating or randomizing means that questions or items in a list are not asked in the same order to each respondent. Answers to questions are sometimes affected by questions that precede them. By presenting questions in a different order to each respondent, we ensure that each question gets asked in the same context as every other question the same number of times (e.g., first, last or any position in between). This does not eliminate the potential impact of previous questions on the current question, but it does ensure that this bias is spread randomly across all of the questions or items in the list. For instance, in the example discussed above about what issue mattered most in people’s vote, the order of the five issues in the closed-ended version of the question was randomized so that no one issue appeared early or late in the list for all respondents. Randomization of response items does not eliminate order effects, but it does ensure that this type of bias is spread randomly.

Questions with ordinal response categories – those with an underlying order (e.g., excellent, good, only fair, poor OR very favorable, mostly favorable, mostly unfavorable, very unfavorable) – are generally not randomized because the order of the categories conveys important information to help respondents answer the question. Generally, these types of scales should be presented in order so respondents can easily place their responses along the continuum, but the order can be reversed for some respondents. For example, in one of Pew Research Center’s questions about abortion, half of the sample is asked whether abortion should be “legal in all cases, legal in most cases, illegal in most cases, illegal in all cases,” while the other half of the sample is asked the same question with the response categories read in reverse order, starting with “illegal in all cases.” Again, reversing the order does not eliminate the recency effect but distributes it randomly across the population.

Question wording

The choice of words and phrases in a question is critical in expressing the meaning and intent of the question to the respondent and ensuring that all respondents interpret the question the same way. Even small wording differences can substantially affect the answers people provide.

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An example of a wording difference that had a significant impact on responses comes from a January 2003 Pew Research Center survey. When people were asked whether they would “favor or oppose taking military action in Iraq to end Saddam Hussein’s rule,” 68% said they favored military action while 25% said they opposed military action. However, when asked whether they would “favor or oppose taking military action in Iraq to end Saddam Hussein’s rule  even if it meant that U.S. forces might suffer thousands of casualties, ” responses were dramatically different; only 43% said they favored military action, while 48% said they opposed it. The introduction of U.S. casualties altered the context of the question and influenced whether people favored or opposed military action in Iraq.

There has been a substantial amount of research to gauge the impact of different ways of asking questions and how to minimize differences in the way respondents interpret what is being asked. The issues related to question wording are more numerous than can be treated adequately in this short space, but below are a few of the important things to consider:

First, it is important to ask questions that are clear and specific and that each respondent will be able to answer. If a question is open-ended, it should be evident to respondents that they can answer in their own words and what type of response they should provide (an issue or problem, a month, number of days, etc.). Closed-ended questions should include all reasonable responses (i.e., the list of options is exhaustive) and the response categories should not overlap (i.e., response options should be mutually exclusive). Further, it is important to discern when it is best to use forced-choice close-ended questions (often denoted with a radio button in online surveys) versus “select-all-that-apply” lists (or check-all boxes). A 2019 Center study found that forced-choice questions tend to yield more accurate responses, especially for sensitive questions.  Based on that research, the Center generally avoids using select-all-that-apply questions.

It is also important to ask only one question at a time. Questions that ask respondents to evaluate more than one concept (known as double-barreled questions) – such as “How much confidence do you have in President Obama to handle domestic and foreign policy?” – are difficult for respondents to answer and often lead to responses that are difficult to interpret. In this example, it would be more effective to ask two separate questions, one about domestic policy and another about foreign policy.

In general, questions that use simple and concrete language are more easily understood by respondents. It is especially important to consider the education level of the survey population when thinking about how easy it will be for respondents to interpret and answer a question. Double negatives (e.g., do you favor or oppose  not  allowing gays and lesbians to legally marry) or unfamiliar abbreviations or jargon (e.g., ANWR instead of Arctic National Wildlife Refuge) can result in respondent confusion and should be avoided.

Similarly, it is important to consider whether certain words may be viewed as biased or potentially offensive to some respondents, as well as the emotional reaction that some words may provoke. For example, in a 2005 Pew Research Center survey, 51% of respondents said they favored “making it legal for doctors to give terminally ill patients the means to end their lives,” but only 44% said they favored “making it legal for doctors to assist terminally ill patients in committing suicide.” Although both versions of the question are asking about the same thing, the reaction of respondents was different. In another example, respondents have reacted differently to questions using the word “welfare” as opposed to the more generic “assistance to the poor.” Several experiments have shown that there is much greater public support for expanding “assistance to the poor” than for expanding “welfare.”

We often write two versions of a question and ask half of the survey sample one version of the question and the other half the second version. Thus, we say we have two  forms  of the questionnaire. Respondents are assigned randomly to receive either form, so we can assume that the two groups of respondents are essentially identical. On questions where two versions are used, significant differences in the answers between the two forms tell us that the difference is a result of the way we worded the two versions.

One of the most common formats used in survey questions is the “agree-disagree” format. In this type of question, respondents are asked whether they agree or disagree with a particular statement. Research has shown that, compared with the better educated and better informed, less educated and less informed respondents have a greater tendency to agree with such statements. This is sometimes called an “acquiescence bias” (since some kinds of respondents are more likely to acquiesce to the assertion than are others). This behavior is even more pronounced when there’s an interviewer present, rather than when the survey is self-administered. A better practice is to offer respondents a choice between alternative statements. A Pew Research Center experiment with one of its routinely asked values questions illustrates the difference that question format can make. Not only does the forced choice format yield a very different result overall from the agree-disagree format, but the pattern of answers between respondents with more or less formal education also tends to be very different.

One other challenge in developing questionnaires is what is called “social desirability bias.” People have a natural tendency to want to be accepted and liked, and this may lead people to provide inaccurate answers to questions that deal with sensitive subjects. Research has shown that respondents understate alcohol and drug use, tax evasion and racial bias. They also may overstate church attendance, charitable contributions and the likelihood that they will vote in an election. Researchers attempt to account for this potential bias in crafting questions about these topics. For instance, when Pew Research Center surveys ask about past voting behavior, it is important to note that circumstances may have prevented the respondent from voting: “In the 2012 presidential election between Barack Obama and Mitt Romney, did things come up that kept you from voting, or did you happen to vote?” The choice of response options can also make it easier for people to be honest. For example, a question about church attendance might include three of six response options that indicate infrequent attendance. Research has also shown that social desirability bias can be greater when an interviewer is present (e.g., telephone and face-to-face surveys) than when respondents complete the survey themselves (e.g., paper and web surveys).

Lastly, because slight modifications in question wording can affect responses, identical question wording should be used when the intention is to compare results to those from earlier surveys. Similarly, because question wording and responses can vary based on the mode used to survey respondents, researchers should carefully evaluate the likely effects on trend measurements if a different survey mode will be used to assess change in opinion over time.

Question order

Once the survey questions are developed, particular attention should be paid to how they are ordered in the questionnaire. Surveyors must be attentive to how questions early in a questionnaire may have unintended effects on how respondents answer subsequent questions. Researchers have demonstrated that the order in which questions are asked can influence how people respond; earlier questions can unintentionally provide context for the questions that follow (these effects are called “order effects”).

One kind of order effect can be seen in responses to open-ended questions. Pew Research Center surveys generally ask open-ended questions about national problems, opinions about leaders and similar topics near the beginning of the questionnaire. If closed-ended questions that relate to the topic are placed before the open-ended question, respondents are much more likely to mention concepts or considerations raised in those earlier questions when responding to the open-ended question.

For closed-ended opinion questions, there are two main types of order effects: contrast effects ( where the order results in greater differences in responses), and assimilation effects (where responses are more similar as a result of their order).

An example of a contrast effect can be seen in a Pew Research Center poll conducted in October 2003, a dozen years before same-sex marriage was legalized in the U.S. That poll found that people were more likely to favor allowing gays and lesbians to enter into legal agreements that give them the same rights as married couples when this question was asked after one about whether they favored or opposed allowing gays and lesbians to marry (45% favored legal agreements when asked after the marriage question, but 37% favored legal agreements without the immediate preceding context of a question about same-sex marriage). Responses to the question about same-sex marriage, meanwhile, were not significantly affected by its placement before or after the legal agreements question.

Another experiment embedded in a December 2008 Pew Research Center poll also resulted in a contrast effect. When people were asked “All in all, are you satisfied or dissatisfied with the way things are going in this country today?” immediately after having been asked “Do you approve or disapprove of the way George W. Bush is handling his job as president?”; 88% said they were dissatisfied, compared with only 78% without the context of the prior question.

Responses to presidential approval remained relatively unchanged whether national satisfaction was asked before or after it. A similar finding occurred in December 2004 when both satisfaction and presidential approval were much higher (57% were dissatisfied when Bush approval was asked first vs. 51% when general satisfaction was asked first).

Several studies also have shown that asking a more specific question before a more general question (e.g., asking about happiness with one’s marriage before asking about one’s overall happiness) can result in a contrast effect. Although some exceptions have been found, people tend to avoid redundancy by excluding the more specific question from the general rating.

Assimilation effects occur when responses to two questions are more consistent or closer together because of their placement in the questionnaire. We found an example of an assimilation effect in a Pew Research Center poll conducted in November 2008 when we asked whether Republican leaders should work with Obama or stand up to him on important issues and whether Democratic leaders should work with Republican leaders or stand up to them on important issues. People were more likely to say that Republican leaders should work with Obama when the question was preceded by the one asking what Democratic leaders should do in working with Republican leaders (81% vs. 66%). However, when people were first asked about Republican leaders working with Obama, fewer said that Democratic leaders should work with Republican leaders (71% vs. 82%).

The order questions are asked is of particular importance when tracking trends over time. As a result, care should be taken to ensure that the context is similar each time a question is asked. Modifying the context of the question could call into question any observed changes over time (see  measuring change over time  for more information).

A questionnaire, like a conversation, should be grouped by topic and unfold in a logical order. It is often helpful to begin the survey with simple questions that respondents will find interesting and engaging. Throughout the survey, an effort should be made to keep the survey interesting and not overburden respondents with several difficult questions right after one another. Demographic questions such as income, education or age should not be asked near the beginning of a survey unless they are needed to determine eligibility for the survey or for routing respondents through particular sections of the questionnaire. Even then, it is best to precede such items with more interesting and engaging questions. One virtue of survey panels like the ATP is that demographic questions usually only need to be asked once a year, not in each survey.

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Are You Asking the Right Questions?

A conversation with IMD Business School’s Arnaud Chevallier on simple changes to improve your decision-making.

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Few leaders have been trained to ask great questions. That might explain why they tend to be good at certain kinds of questions, and less effective at other kinds. Unfortunately, that hurts their ability to pursue strategic priorities. Arnaud Chevallier, strategy professor at IMD Business School, explains how leaders can break out of that rut and systematically ask five kinds of questions: investigative, speculative, productive, interpretive, and subjective. He shares real-life examples of how asking the right sort of question at a key time can unlock value and propel your organization. With his IMD colleagues Frédéric Dalsace and Jean-Louis Barsoux, Chevallier wrote the HBR article “ The Art of Asking Smarter Questions .”

CURT NICKISCH: Welcome to the HBR IdeaCast from Harvard Business Review, I’m Curt Nickisch.

The complexity and uncertainty around business today demands a different skill in leaders, namely the ability to ask illuminating questions.

Jensen Huang, the CEO of chip maker NVIDIA has said that over time, his job has become less about giving answers to problems, and more about asking questions; that he wants his team to join that exploration with him. And it’s probably not a coincidence that his company operates at the heart of the artificial intelligence revolution. After all, now that you have the ability to basically talk to a database, it really does come down to the questions you ask of it. By the way, we talked to him on IdeaCast on episode 940, check that out.

But today’s guest says few business professionals are trained in the skill of asking questions. They don’t know the different types of strategic questions, and even when they do hang question marks, they often have blind spots.

Here to explain is Arnaud Chevallier, a professor at IMD Business School, with his colleagues Frederic Dalsace and Jean-Louis Barsoux he wrote the HBR article, The Art of Asking Smarter Questions. Welcome, Arnaud.

ARNAUD CHEVALLIER: Thanks for having me, Curt.

CURT NICKISCH: Why is asking questions, this basic conversational skill, so hard for people?

ARNAUD CHEVALLIER: Well, I think we’ve all heard it, asking more questions helps people make better decisions. But there’s a dark side. Because whenever you’re asking one question, you’re not asking another type of question. And so if you’re under time pressure, you might be probing one side of a problem or decision but not other sides. And if you look at managers compared to other professions, lawyers, physicians, psychologists, they’re trained to ask better questions. Managers, seems like we are supposed to learn on the job.

CURT NICKISCH: And many do learn it and perhaps learn a certain kind of question that seems to work for them for some time. You point out a lot of people don’t understand that there are different types of questions that you can be asking, and they just by their nature tend to ask a certain type of question but avoid other ones just because it doesn’t come naturally to them.

ARNAUD CHEVALLIER: Yeah. That’s what we find speaking with managers and leaders across organizations. I think when you start professionally, you develop your own mix of questions. Maybe you pick up a couple questions that you think are insightful from your boss perhaps. You get to learn and hone that mix and it gets you here but it’s unclear when you get promoted to your next job that what got you here will get you there.

We are trained, we are told, “Ask open-ended questions, ask follow up questions.”

CURT NICKISCH: Yeah, ask why. Ask the five why’s.

ARNAUD CHEVALLIER: The five why’s, absolutely. But what else? You get to the, “Sure, good idea. I should ask why. What else should I ask?” And usually the guidance falls flat. We’ve been speaking with hundreds of executives, trying to understand which questions they ask. We’ve been speaking with very senior people trying to understand what works for them. And out of that we came together with a taxonomy of questions that we believe are useful in making better decisions, in solving complex problems.

CURT NICKISCH: This taxonomy basically divides strategic questions into five types, investigative, speculative, productive, interpretive and subjective. It’s probably smart for us to go through them one by one.

ARNAUD CHEVALLIER: Let’s, because that’s a mouthful, right? Let’s project ourselves into big decisions that you have to make maybe as a manager or maybe as just a person. Perhaps you’re thinking about buying a new house, maybe moving the family. Maybe you’re thinking about acquiring a new firm. Whenever we’re faced with those complex decisions, pretty quickly we want to identify, “Okay, what is it that we want to achieve?”

But we realize we don’t have enough information to achieve it. We need to get into investigative mode by asking ourselves, what’s known? What’s known about the problem? For instance, the five why’s. Or what’s known about the solutions, the potential solutions by asking how may we do this? How may we do that? The first type of question is investigative, helps you probe in depth into the problem or into the solution.

CURT NICKISCH: Some of the questions that can be asked here are what happened? What is and isn’t working? What are the causes of the problem? Those are all examples of investigative questions. Are these questions that are typically asked at the beginning of a process, or can they be used anywhere in problem solving?

ARNAUD CHEVALLIER: Yes. What we’re finding out is it works better actually if we go back and forth. There’s no real segmentation because investigative gets you to a point: you drill deeper into the problem or into the solutions, but going deep is not the only way. You may want to speculate as well. The second type of question is speculative questions, epitomized by what if? Speculative questions are here to help you foster innovation by challenging the implicit and the explicit assumptions for the problem.

CURT NICKISCH: What if is really good. Examples of this are also what other scenarios might exist? Could we do this differently? That’s a way of just asking a simple question, but trying to open up a brand new avenue of thinking or problem solving.

ARNAUD CHEVALLIER: Exactly. And by doing this, you’re really expanding the space in which you operate. Investigative, you go deep. And speculative, you go wide, and you’re stretching a little bit the universe of possibilities.

CURT NICKISCH: Now, productive is the next type. Tell us about that.

ARNAUD CHEVALLIER: Yeah. Investigative, you go deep. Speculative, you go wide. If you’re a professor, that’s all you have to do. You can spend years and years on your problem but if you actually have a real job, chances are you’re asked to have some results, right? So productive is the now what questions. You’re adjusting the pace of the effort, deciding whether you know enough to move forward right away or perhaps deciding that you need to slow down a little bit before you make those decisions, to give you a chance to get even more insight into your problem.

CURT NICKISCH: Examples here that you list in your article are things like, do we have the resources to move ahead? Do we know enough to proceed? Are we ready to decide? Very tactical and the sorts of questions that bring everybody back to the realization of what needs to happen.

ARNAUD CHEVALLIER: That’s right. How are we doing across compared to project plan and should we accelerate or should we slow down?

CURT NICKISCH: I can definitely see certain types of managers would be really good at this. There are roles sometimes that are very operational or process oriented, and you almost have a traffic police officer managing a process, yeah. Interpretive was the next type.

ARNAUD CHEVALLIER: Investigative, what’s known. Speculative, what if? Productive, now what? All these gets me some information about my decision, about my problem. But information is one thing, but it’s not quite wisdom. The fourth type, the interpretative questions, the “so what” helps us convert that information into insight.

CURT NICKISCH: Examples here are questions like how does this fit with that goal? What are we trying to achieve – that really gets at so what? What did we learn from this new information? This seems very helpful at a transition point where you’ve … I don’t know, you’ve gotten customer data back or you have new information to process.

ARNAUD CHEVALLIER: I love how you phrased it because this is also what we’re discovering, the “so what” helps you transition from one type of question to another. So the five why’s, why aren’t we having better revenues? Because our clients are not buying enough of our products. Okay, so what? Maybe then that will help me transition from being investigative, asking why, to perhaps being speculative, thinking about how else we could get our clients to buy our products. It enables you to transition from one type to another.

CURT NICKISCH: Now, the last type of strategic question that you identify in your taxonomy is subjective, which was really interesting to me because it wasn’t one of the sorts of questions I expected to jump out in a strategy framework. Tell us a little bit more about subjective questions.

ARNAUD CHEVALLIER: Maybe it’s helpful to explain how we got to the first four types. We were very happy when we got there, we figured it was really clicking and then we had the catchy way of thinking about it. It’s four types but there are really three main ones, like the three Musketeers, that sort of thing. We thought we were done and then we started interviewing top leaders, people in charge of billion-dollar operations. And there was something else, and maybe this is best exemplified by this wonderful little cartoon by Jack Ziegler in the New Yorker a few years ago, where you see a little fish happily swimming around minding its own business, not realizing that right behind it there’s a huge fish about to eat it alive. And the small one is called agenda, and the big one is called hidden agenda. The last type of questions, subjective questions, are just realizing that we’re dealing with people. People have emotions, they have political agendas, and if we don’t embrace this we might just miss entirely what the problem is actually all about.

CURT NICKISCH: Examples of these questions are how do you really feel about this decision? Have we consulted the right people? Those are all things that do get at those emotions and just the real impact of business decisions.

ARNAUD CHEVALLIER: Right on. I remember specifically we were interviewing the CEO of a major airplane manufacturer. And brilliant fellow, mid 40s, everything … Former engineer, I think. We were expecting him to be very investigative. Nothing against engineers, I’m one myself. But turns out that he was saying after every big meeting he would sit down and reflect on was there a difference between what was said, what was heard, and what was meant? To him, what really mattered was that human component in the meeting.

CURT NICKISCH: Now that we have these five types, let’s go through some of the advice that you have in your article. Number one, is you really want people to understand what questions they tend to ask or what their own interrogatory typology is. Talk more about that.

ARNAUD CHEVALLIER: I think it’s fair to say that we all develop our question mix, the questions that have served us well, that we believe will serve us well in the future. I remember for example, interviewing the COO of a major car company. And he’s telling us how on Monday morning he meets his team and he’s asking them, “How was your weekend?”

But he also made it very clear that when he’s asking how was your weekend, he doesn’t want to hear about little Timmy’s baseball game, he wants to know whether we shipped on time, if there’s any issues with the manufacturers. In other words, he is in full productive mode. And that makes a lot of sense. Again, he’s a COO. His job is to get things moving. But we can also imagine that he’s doing such a good job at the COO level that he might be offered the CEO position. And here, if he’s using the same mix that is predominantly into productive, he might not see other areas, he might develop some blind spots.

CURT NICKISCH: And so number one, you can learn to mix it up yourself by understanding your type, basically keeping track of the questions that you ask and making a concerted effort to ask different kinds of questions so that you expand your repertoire. That’s one way to get started.

ARNAUD CHEVALLIER: Maybe another way is also to take the LQM test, the leaders question mix test that we are putting together on the IMD website. It takes five minutes and you’re given two batches of questions, and you tell us which one you prefer. And as a result, we help you identify what your preferred mix is. And back to your point, Curt, my preferred mix is one thing but I shouldn’t be … I need to realize as well that there are other questions, including some that I’m not familiar or comfortable with, and that what matters is not so much my preference, as much as what is needed for the specific decision or specific problem I’m facing.

CURT NICKISCH: So if you’ve assessed your current question style, you start to adjust your repertoire, it’s still a lot to keep track of. When you’re in conversations, it’s easy to remember afterwards, why didn’t I ask that question? While you’re in it, especially if it’s a heated exchange or a very pithy conversation, it’s hard to just do this in real time on the fly, really well.

So what advice do you have for somebody to practically keep track, and expand their repertoire, but also make sure that they’re not missing anything and that they still don’t have blind spots even after they try to expand the zone in that way?

ARNAUD CHEVALLIER: I think you’re describing situations that we see often with executives. And one way of doing this is by taking the LQM, the leader question mix assessment, you also get a list of questions. And you can take that list with you, especially if there are some types of questions you realize you don’t ask very naturally. You can also pick a couple of those ahead of the meeting, making a mental or written note to ask those questions over there and see what happens with those.

CURT NICKISCH: Does this work at all levels of the organization or are we really talking about leaders asking strategic questions?

ARNAUD CHEVALLIER: We’ve applied it at all levels, absolutely, and in fact what we’ve found is in teams it works even better, realizing first that we have different mixes and then identifying, so what? Being interpretive: what are we going to do with the fact that you and I, Curt, have different mixes? If I’m terrible at one type, for instance speculative, maybe I need to rely on my teammates who are better there. Or at the very least, learn to recognize the value of speculative questions, at least in some settings, not shutting down the door the moment I hear a speculative question.

CURT NICKISCH: And one point you make in the article too is that you can find people on your team to help compensate for you if you know that you have certain weaknesses. Let’s talk a little bit about the difficulty of asking questions though in business settings, because when you ask a question, in some ways you’re putting people on the spot. What advice do you have for managers and leaders asking questions in these settings where you can ask penetrating and provocative questions but not make them feel so hard edged?

ARNAUD CHEVALLIER: Yeah. I think, again, you’re putting your finger on it because if you’re the authority figure and you ask, “Why did you do this?” Chances are the person on the receiving end of that is going to feel threatened. There is what we ask and there is how we ask it and how we phrase it. And what we found with those leaders who are particularly good with these subjective kinds of questions is they’re very conscious of the way they ask things. For instance, you might not ask why did you do this, but perhaps what happened?

CURT NICKISCH: Can you give us some examples of where these questions or changing your mix, asking different types of questions, yeah, being more deliberate in your question asking, how that can lead to better business results?

ARNAUD CHEVALLIER: Well, my favorite of course is a Swiss cliche. IMD professors will tell you, of course we’ll bring it back to the Swiss army knife. And your mix really is a Swiss army knife. You should be able not to have just one blade but you have different mixes of questions and you use the mix that best fits whichever situations you’re in.

Take the example of an airline captain who’s about to land at Geneva airport. If I’m in the back of the plane, I do not want the captain to start thinking speculative questions. “Hey, what if I turn this knob here? What if I try to land the plane in a different way?” No, no, no, no. Her job at that time is to land the plane, be productive. You take the time you to decide, no more, no less, and you just get it done. But that same captain maybe a few minutes before might have to deal with an issue, maybe a passenger who had drunk too much alcohol and started to act up, and maybe she needed to on the spot think creatively and perhaps using seat belts to restrain the passenger.

And perhaps even earlier in the day when she first met the first officer who was going to assist her on the flight, she needed to create quickly an environment where they could work well together. She maybe needed to be very subjective in her question mix. We can see how the same person on the same job might have to fundamentally alter her mix just to be effective at all three decision points.

CURT NICKISCH: You also have a lot of good examples in the article of companies that … Or leaders that didn’t ask a certain type of question, and that led to a huge problem.

ARNAUD CHEVALLIER: Mmhmm. Being French, we can make fun of the SNCF who built …

CURT NICKISCH: This is the French rail company.

ARNAUD CHEVALLIER: That’s right. They ordered 15 billions worth of trains and design spec’d them on the assumption that all platforms were some standard size, only to realize that all the platforms, all 1300 of them were actually larger, needed to be respec’d. And I think in hindsight, it’s always easy to make fun and to look at deficiencies in the decision process.

However, we probably can safely assume that engineers on the problem did their utmost to get it done. Really, five question types as a way perhaps of having a checklist, of reducing the chances of having blind spots in our decision process, but realizing that those blind spots can happen even to the best organizations out there, and realizing then that if we’re not mindful about the questions we ask, we might just every now and then fail to check an important question category.

CURT NICKISCH: One question that you suggest asking is, “are we all okay with this?” Which is a powerful question. It also presupposes that you’ve got the psychological safety on the team for everybody to be able to speak up. So, questioning and asking the right questions at the right time still demands an awareness of the culture that you’re asking it in, and how these questions are going to come across, and whether you’ve created the climate for people to be able to give you the powerful answers that you’re asking for.

ARNAUD CHEVALLIER: This is a very good point. And we’ve worked with organizations where there was very little psychological safety, where admitting that anything might be less and perfect might be a big, big issue. And in those settings it’s much more challenging but there are ways of still eliciting the wisdom of the group.

One such way for instance, is to use pre-mortems and to project the organization, say, “Okay, let’s go with this decision. Let’s assume that we are picking option one and we are now three years from today and we realize it’s a total fiasco. It crashed down. What happened?” And that can help people who would probably not ask questions frontally, to put on the table some less than perfect aspects of the decision they’re seeing.

CURT NICKISCH: Yeah, that’s very clever. What could go wrong? What did go wrong with this fiasco? It’s almost like this article is giving advice for how to speak, how to talk. Asking a question, it’s a conversational device. And it might seem too basic to people, why is this important and why is this especially important now?

ARNAUD CHEVALLIER: Well, questions are ways to make better decisions. We’ve all heard it, asking better questions is a way forward. We probably all develop our own mix of questions, those questions that we like, but there might be three issues associated with that. First, how do you know that your mix is a good mix? Second, when you’re asking a question, especially under time pressure, you’re not asking another type of question. There’s a cost of opportunity of asking a specific question. And are you sure that you’re using the best question for the job? And third, maybe you mix got you here but if that means that you’re doing such a good job here, you’re getting promoted, then tomorrow’s universe for you is not the same as yesterday. How do you adapt your question mix to help you be successful in the future?

CURT NICKISCH: And is there anything different about today’s business climate or the oncoming opportunity with artificial intelligence, that amplifies the ability to ask questions?

ARNAUD CHEVALLIER: I think you’re spot-on. GenAI, especially since late 2022, enables you to be a sparring partner or to have a sparring partner in having back and forth. You can indeed have a conversation with the database now, and you can’t have that conversation by proposing answers. You need to be asking questions. Clearly asking more insightful questions might unlock some value you couldn’t otherwise.

CURT NICKISCH: So for a speculative question, what does that look like in a real business setting?

ARNAUD CHEVALLIER: You hear mid managers who are often risk-averse, and then you speak with their boss and the boss is always asking for taking more risk. And you can rationalize it from both sides. Because the boss has a portfolio of a project and if some of those fail, no big deal. But if I’m the manager in charge of a project and I have it fail, then pretty quickly I start thinking that people associate me with failure. And so asking what if, having that conversation between the top team and the manager saying, “What if we didn’t care about failure? What if we were looking for – each of us managers, some of us having some failure? What if we relaxed this constraint or that constraint?” – can help us realize and realign what would be individual objectives with organizational ones.

CURT NICKISCH: Do you remember any good stories from the executives that you talked to where asking some of these subjective, what’s unsaid questions really opened up new opportunities or changed things?

ARNAUD CHEVALLIER: Yeah. And this one really gets to the human dimension. If you ask me next Monday morning how I’m doing, and I reply, fine, fine can be a number of things. Fine can be my dog died yesterday. Or fine, can be life is beautiful. What we found with some of the execs who were really good at going to the essence of it is probing in a caring way to understand the meaning behind the words, what’s kept unsaid, and remembering that you have short post people and you have long post people, some people will say fine as just an introductory but if you give them a little bit more time, they might actually expand and through that unlock a set of information you wouldn’t have had access to.

CURT NICKISCH: Arnaud, I have to ask, you’ve done all this research, I’m curious if you have a favorite question that you never asked before that you’ve come out of this process with that you use in your work and your job.

ARNAUD CHEVALLIER: Putting me on the spot, huh.

CURT NICKISCH: A little bit.

ARNAUD CHEVALLIER: I really fell in love with that difference between what was said, what was heard, and what was meant. I really think this is something I need to be better at and reading the weak signals and understanding what’s behind the words. But whenever I take the test, and I’ve taken it several times, what comes out is I am terrible at productive questions. So maybe, just maybe I need to pay more attention to the pace of my decision making.

CURT NICKISCH: For a manager who’s not a leader yet, hasn’t developed their repertoire per se, what advice would you give to them? What can they do tomorrow to start asking more strategic and stronger questions?

ARNAUD CHEVALLIER: My advice to someone who feels they don’t have yet a mix is, first of all, you probably already have a mix. There’s probably a couple of questions that you’ve seen or heard and they feel very insightful. But maybe you want to do as I do, is I keep track. All the questions I hear on your podcast and elsewhere that I haven’t heard before, I keep a long list and then I categorize them under the five buckets and I have my favorite ones.

CURT NICKISCH: Arnaud, thanks so much for coming on the show and sharing this research with us.

ARNAUD CHEVALLIER: My pleasure, thanks for having me.

CURT NICKISCH: That’s Arnaud Chevallier, a professor at IMD Business School and a co-author of the HBR article, the Art of Asking Smarter Questions.

And we have nearly 1000 episodes plus more podcasts to help you manage your team, your organization and your career. Find them at HBR.org/podcasts or search HBR and Apple Podcasts, Spotify or wherever you listen.

Thanks to our team, senior producer Mary Dooe, associate producer Hannah Bates, audio product manager Ian Fox, and senior production specialist Rob Eckhardt. Thank you for listening to the HBR IdeaCast . We’ll be back with a new episode on Tuesday, I’m Curt Nickisch.

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