how do i write a phd proposal

How to Write a PhD Research Proposal

• Applying to a PhD
• A research proposal summarises your intended research.
• Your research proposal is used to confirm you understand the topic, and that the university has the expertise to support your study.
• The length of a research proposal varies. It is usually specified by either the programme requirements or the supervisor upon request. 1500 to 3500 words is common.
• The typical research proposal structure consists of: Title, Abstract, Background and Rationale, Research Aims and Objectives, Research Design and Methodology, Timetable, and a Bibliography.

What is a Research Proposal?

A research proposal is a supporting document that may be required when applying to a research degree. It summarises your intended research by outlining what your research questions are, why they’re important to your field and what knowledge gaps surround your topic. It also outlines your research in terms of your aims, methods and proposed timetable .

What Is It Used for and Why Is It Important?

A research proposal will be used to:

• Confirm whether you understand the topic and can communicate complex ideas.
• Confirm whether the university has adequate expertise to support you in your research topic.
• Apply for funding or research grants to external bodies.

How Long Should a PhD Research Proposal Be?

Some universities will specify a word count all students will need to adhere to. You will typically find these in the description of the PhD listing. If they haven’t stated a word count limit, you should contact the potential supervisor to clarify whether there are any requirements. If not, aim for 1500 to 3500 words (3 to 7 pages).

Your title should indicate clearly what your research question is. It needs to be simple and to the point; if the reader needs to read further into your proposal to understand your question, your working title isn’t clear enough.

Directly below your title, state the topic your research question relates to. Whether you include this information at the top of your proposal or insert a dedicated title page is your choice and will come down to personal preference.

2. Abstract

If your research proposal is over 2000 words, consider providing an abstract. Your abstract should summarise your question, why it’s important to your field and how you intend to answer it; in other words, explain your research context.

Only include crucial information in this section – 250 words should be sufficient to get across your main points.

3. Background & Rationale

First, specify which subject area your research problem falls in. This will help set the context of your study and will help the reader anticipate the direction of your proposed research.

Following this, include a literature review . A literature review summarises the existing knowledge which surrounds your research topic. This should include a discussion of the theories, models and bodies of text which directly relate to your research problem. As well as discussing the information available, discuss those which aren’t. In other words, identify what the current gaps in knowledge are and discuss how this will influence your research. Your aim here is to convince the potential supervisor and funding providers of why your intended research is worth investing time and money into.

Last, discuss the key debates and developments currently at the centre of your research area.

4. Research Aims & Objectives

Identify the aims and objectives of your research. The aims are the problems your project intends to solve; the objectives are the measurable steps and outcomes required to achieve the aim.

In outlining your aims and objectives, you will need to explain why your proposed research is worth exploring. Consider these aspects:

• Will your research solve a problem?
• Will your research address a current gap in knowledge?
• Will your research have any social or practical benefits?

If you fail to address the above questions, it’s unlikely they will accept your proposal – all PhD research projects must show originality and value to be considered.

5. Research Design and Methodology

The following structure is recommended when discussing your research design:

• Sample/Population – Discuss your sample size, target populations, specimen types etc.
• Methods – What research methods have you considered, how did you evaluate them and how did you decide on your chosen one?
• Data Collection – How are you going to collect and validate your data? Are there any limitations?
• Data Analysis – How are you going to interpret your results and obtain a meaningful conclusion from them?
• Ethical Considerations – Are there any potential implications associated with your research approach? This could either be to research participants or to your field as a whole on the outcome of your findings (i.e. if you’re researching a particularly controversial area). How are you going to monitor for these implications and what types of preventive steps will you need to put into place?

6. Timetable

We’ve outlined the various stages of a PhD and the approximate duration of a PhD programme which you can refer to when designing your own research study.

7. Bibliography

Plagiarism is taken seriously across all academic levels, but even more so for doctorates. Therefore, ensure you reference the existing literature you have used in writing your PhD proposal. Besides this, try to adopt the same referencing style as the University you’re applying to uses. You can easily find this information in the PhD Thesis formatting guidelines published on the University’s website.

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Questions & Answers

Here are answers to some of the most common questions we’re asked about the Research Proposal:

Can You Change a Research Proposal?

Yes, your PhD research proposal outlines the start of your project only. It’s well accepted that the direction of your research will develop with time, therefore, you can revise it at later dates.

Can the Potential Supervisor Review My Draft Proposal?

Whether the potential supervisor will review your draft will depend on the individual. However, it is highly advisable that you at least attempt to discuss your draft with them. Even if they can’t review it, they may provide you with useful information regarding their department’s expertise which could help shape your PhD proposal. For example, you may amend your methodology should you come to learn that their laboratory is better equipped for an alternative method.

How Should I Structure and Format My Proposal?

Ensure you follow the same order as the headings given above. This is the most logical structure and will be the order your proposed supervisor will expect.

Most universities don’t provide formatting requirements for research proposals on the basis that they are a supporting document only, however, we recommend that you follow the same format they require for their PhD thesis submissions. This will give your reader familiarity and their guidelines should be readily available on their website.

Last, try to have someone within the same academic field or discipline area to review your proposal. The key is to confirm that they understand the importance of your work and how you intend to execute it. If they don’t, it’s likely a sign you need to rewrite some of your sections to be more coherent.

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How To Write A Research Proposal

A Straightforward How-To Guide (With Examples)

By: Derek Jansen (MBA) | Reviewed By: Dr. Eunice Rautenbach | August 2019 (Updated April 2023)

Writing up a strong research proposal for a dissertation or thesis is much like a marriage proposal. It’s a task that calls on you to win somebody over and persuade them that what you’re planning is a great idea. An idea they’re happy to say ‘yes’ to. This means that your dissertation proposal needs to be   persuasive ,   attractive   and well-planned. In this post, I’ll show you how to write a winning dissertation proposal, from scratch.

Before you start:

– Understand exactly what a research proposal is – Ask yourself these 4 questions

The 5 essential ingredients:

• The title/topic
• The introduction chapter
• The scope/delimitations
• Preliminary literature review
• Design/ methodology
• Practical considerations and risks 

What Is A Research Proposal?

The research proposal is literally that: a written document that communicates what you propose to research, in a concise format. It’s where you put all that stuff that’s spinning around in your head down on to paper, in a logical, convincing fashion.

Convincing   is the keyword here, as your research proposal needs to convince the assessor that your research is   clearly articulated   (i.e., a clear research question) ,   worth doing   (i.e., is unique and valuable enough to justify the effort), and   doable   within the restrictions you’ll face (time limits, budget, skill limits, etc.). If your proposal does not address these three criteria, your research won’t be approved, no matter how “exciting” the research idea might be.

PS – if you’re completely new to proposal writing, we’ve got a detailed walkthrough video covering two successful research proposals here . 

How do I know I’m ready?

Before starting the writing process, you need to   ask yourself 4 important questions .  If you can’t answer them succinctly and confidently, you’re not ready – you need to go back and think more deeply about your dissertation topic .

You should be able to answer the following 4 questions before starting your dissertation or thesis research proposal:

• WHAT is my main research question? (the topic)
• WHO cares and why is this important? (the justification)
• WHAT data would I need to answer this question, and how will I analyse it? (the research design)
• HOW will I manage the completion of this research, within the given timelines? (project and risk management)

If you can’t answer these questions clearly and concisely,   you’re not yet ready   to write your research proposal – revisit our   post on choosing a topic .

If you can, that’s great – it’s time to start writing up your dissertation proposal. Next, I’ll discuss what needs to go into your research proposal, and how to structure it all into an intuitive, convincing document with a linear narrative.

The 5 Essential Ingredients

Research proposals can vary in style between institutions and disciplines, but here I’ll share with you a   handy 5-section structure   you can use. These 5 sections directly address the core questions we spoke about earlier, ensuring that you present a convincing proposal. If your institution already provides a proposal template, there will likely be substantial overlap with this, so you’ll still get value from reading on.

For each section discussed below, make sure you use headers and sub-headers (ideally, numbered headers) to help the reader navigate through your document, and to support them when they need to revisit a previous section. Don’t just present an endless wall of text, paragraph after paragraph after paragraph…

Top Tip:   Use MS Word Styles to format headings. This will allow you to be clear about whether a sub-heading is level 2, 3, or 4. Additionally, you can view your document in ‘outline view’ which will show you only your headings. This makes it much easier to check your structure, shift things around and make decisions about where a section needs to sit. You can also generate a 100% accurate table of contents using Word’s automatic functionality.

Ingredient #1 – Topic/Title Header

Your research proposal’s title should be your main research question in its simplest form, possibly with a sub-heading providing basic details on the specifics of the study. For example:

“Compliance with equality legislation in the charity sector: a study of the ‘reasonable adjustments’ made in three London care homes”

As you can see, this title provides a clear indication of what the research is about, in broad terms. It paints a high-level picture for the first-time reader, which gives them a taste of what to expect.   Always aim for a clear, concise title . Don’t feel the need to capture every detail of your research in your title – your proposal will fill in the gaps.

Need a helping hand?

Ingredient #2 – Introduction

In this section of your research proposal, you’ll expand on what you’ve communicated in the title, by providing a few paragraphs which offer more detail about your research topic. Importantly, the focus here is the   topic   – what will you research and why is that worth researching? This is not the place to discuss methodology, practicalities, etc. – you’ll do that later.

You should cover the following:

• An overview of the   broad area   you’ll be researching – introduce the reader to key concepts and language
• An explanation of the   specific (narrower) area   you’ll be focusing, and why you’ll be focusing there
• Your research   aims   and   objectives
• Your   research question (s) and sub-questions (if applicable)

Importantly, you should aim to use short sentences and plain language – don’t babble on with extensive jargon, acronyms and complex language. Assume that the reader is an intelligent layman – not a subject area specialist (even if they are). Remember that the   best writing is writing that can be easily understood   and digested. Keep it simple.

Note that some universities may want some extra bits and pieces in your introduction section. For example, personal development objectives, a structural outline, etc. Check your brief to see if there are any other details they expect in your proposal, and make sure you find a place for these.

Ingredient #3 – Scope

Next, you’ll need to specify what the scope of your research will be – this is also known as the delimitations . In other words, you need to make it clear what you will be covering and, more importantly, what you won’t be covering in your research. Simply put, this is about ring fencing your research topic so that you have a laser-sharp focus.

All too often, students feel the need to go broad and try to address as many issues as possible, in the interest of producing comprehensive research. Whilst this is admirable, it’s a mistake. By tightly refining your scope, you’ll enable yourself to   go deep   with your research, which is what you need to earn good marks. If your scope is too broad, you’re likely going to land up with superficial research (which won’t earn marks), so don’t be afraid to narrow things down.

Ingredient #4 – Literature Review

In this section of your research proposal, you need to provide a (relatively) brief discussion of the existing literature. Naturally, this will not be as comprehensive as the literature review in your actual dissertation, but it will lay the foundation for that. In fact, if you put in the effort at this stage, you’ll make your life a lot easier when it’s time to write your actual literature review chapter.

There are a few things you need to achieve in this section:

• Demonstrate that you’ve done your reading and are   familiar with the current state of the research   in your topic area.
• Show that   there’s a clear gap   for your specific research – i.e., show that your topic is sufficiently unique and will add value to the existing research.
• Show how the existing research has shaped your thinking regarding   research design . For example, you might use scales or questionnaires from previous studies.

When you write up your literature review, keep these three objectives front of mind, especially number two (revealing the gap in the literature), so that your literature review has a   clear purpose and direction . Everything you write should be contributing towards one (or more) of these objectives in some way. If it doesn’t, you need to ask yourself whether it’s truly needed.

Top Tip:  Don’t fall into the trap of just describing the main pieces of literature, for example, “A says this, B says that, C also says that…” and so on. Merely describing the literature provides no value. Instead, you need to   synthesise   it, and use it to address the three objectives above.

Ingredient #5 – Research Methodology

Now that you’ve clearly explained both your intended research topic (in the introduction) and the existing research it will draw on (in the literature review section), it’s time to get practical and explain exactly how you’ll be carrying out your own research. In other words, your research methodology.

In this section, you’ll need to   answer two critical questions :

• How   will you design your research? I.e., what research methodology will you adopt, what will your sample be, how will you collect data, etc.
• Why   have you chosen this design? I.e., why does this approach suit your specific research aims, objectives and questions?

In other words, this is not just about explaining WHAT you’ll be doing, it’s also about explaining WHY. In fact, the   justification is the most important part , because that justification is how you demonstrate a good understanding of research design (which is what assessors want to see).

Some essential design choices you need to cover in your research proposal include:

• Your intended research philosophy (e.g., positivism, interpretivism or pragmatism )
• What methodological approach you’ll be taking (e.g., qualitative , quantitative or mixed )
• The details of your sample (e.g., sample size, who they are, who they represent, etc.)
• What data you plan to collect (i.e. data about what, in what form?)
• How you plan to collect it (e.g., surveys , interviews , focus groups, etc.)
• How you plan to analyse it (e.g., regression analysis, thematic analysis , etc.)
• Ethical adherence (i.e., does this research satisfy all ethical requirements of your institution, or does it need further approval?)

This list is not exhaustive – these are just some core attributes of research design. Check with your institution what level of detail they expect. The “ research onion ” by Saunders et al (2009) provides a good summary of the various design choices you ultimately need to make – you can   read more about that here .

Don’t forget the practicalities…

In addition to the technical aspects, you will need to address the   practical   side of the project. In other words, you need to explain   what resources you’ll need   (e.g., time, money, access to equipment or software, etc.) and how you intend to secure these resources. You need to show that your project is feasible, so any “make or break” type resources need to already be secured. The success or failure of your project cannot depend on some resource which you’re not yet sure you have access to.

Another part of the practicalities discussion is   project and risk management . In other words, you need to show that you have a clear project plan to tackle your research with. Some key questions to address:

• What are the timelines for each phase of your project?
• Are the time allocations reasonable?
• What happens if something takes longer than anticipated (risk management)?
• What happens if you don’t get the response rate you expect?

A good way to demonstrate that you’ve thought this through is to include a Gantt chart and a risk register (in the appendix if word count is a problem). With these two tools, you can show that you’ve got a clear, feasible plan, and you’ve thought about and accounted for the potential risks.

Tip – Be honest about the potential difficulties – but show that you are anticipating solutions and workarounds. This is much more impressive to an assessor than an unrealistically optimistic proposal which does not anticipate any challenges whatsoever.

Final Touches: Read And Simplify

The final step is to edit and proofread your proposal – very carefully. It sounds obvious, but all too often poor editing and proofreading ruin a good proposal. Nothing is more off-putting for an assessor than a poorly edited, typo-strewn document. It sends the message that you either do not pay attention to detail, or just don’t care. Neither of these are good messages. Put the effort into editing and proofreading your proposal (or pay someone to do it for you) – it will pay dividends.

When you’re editing, watch out for ‘academese’. Many students can speak simply, passionately and clearly about their dissertation topic – but become incomprehensible the moment they turn the laptop on. You are not required to write in any kind of special, formal, complex language when you write academic work. Sure, there may be technical terms, jargon specific to your discipline, shorthand terms and so on. But, apart from those,   keep your written language very close to natural spoken language   – just as you would speak in the classroom. Imagine that you are explaining your project plans to your classmates or a family member. Remember, write for the intelligent layman, not the subject matter experts. Plain-language, concise writing is what wins hearts and minds – and marks!

Let’s Recap: Research Proposal 101

And there you have it – how to write your dissertation or thesis research proposal, from the title page to the final proof. Here’s a quick recap of the key takeaways:

• The purpose of the research proposal is to   convince   – therefore, you need to make a clear, concise argument of why your research is both worth doing and doable.
• Make sure you can ask the critical what, who, and how questions of your research   before   you put pen to paper.
• Title – provides the first taste of your research, in broad terms
• Introduction – explains what you’ll be researching in more detail
• Scope – explains the boundaries of your research
• Literature review – explains how your research fits into the existing research and why it’s unique and valuable
• Research methodology – explains and justifies how you will carry out your own research

Hopefully, this post has helped you better understand how to write up a winning research proposal. If you enjoyed it, be sure to check out the rest of the Grad Coach Blog . If your university doesn’t provide any template for your proposal, you might want to try out our free research proposal template .

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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30 Comments

Thank you so much for the valuable insight that you have given, especially on the research proposal. That is what I have managed to cover. I still need to go back to the other parts as I got disturbed while still listening to Derek’s audio on you-tube. I am inspired. I will definitely continue with Grad-coach guidance on You-tube.

Thanks for the kind words :). All the best with your proposal.

First of all, thanks a lot for making such a wonderful presentation. The video was really useful and gave me a very clear insight of how a research proposal has to be written. I shall try implementing these ideas in my RP.

Once again, I thank you for this content.

I found reading your outline on writing research proposal very beneficial. I wish there was a way of submitting my draft proposal to you guys for critiquing before I submit to the institution.

Hi Bonginkosi

Thank you for the kind words. Yes, we do provide a review service. The best starting point is to have a chat with one of our coaches here: https://gradcoach.com/book/new/ .

Hello team GRADCOACH, may God bless you so much. I was totally green in research. Am so happy for your free superb tutorials and resources. Once again thank you so much Derek and his team.

You’re welcome, Erick. Good luck with your research proposal 🙂

thank you for the information. its precise and on point.

Really a remarkable piece of writing and great source of guidance for the researchers. GOD BLESS YOU for your guidance. Regards

Thanks so much for your guidance. It is easy and comprehensive the way you explain the steps for a winning research proposal.

Thank you guys so much for the rich post. I enjoyed and learn from every word in it. My problem now is how to get into your platform wherein I can always seek help on things related to my research work ? Secondly, I wish to find out if there is a way I can send my tentative proposal to you guys for examination before I take to my supervisor Once again thanks very much for the insights

Thanks for your kind words, Desire.

If you are based in a country where Grad Coach’s paid services are available, you can book a consultation by clicking the “Book” button in the top right.

Best of luck with your studies.

May God bless you team for the wonderful work you are doing,

If I have a topic, Can I submit it to you so that you can draft a proposal for me?? As I am expecting to go for masters degree in the near future.

Thanks for your comment. We definitely cannot draft a proposal for you, as that would constitute academic misconduct. The proposal needs to be your own work. We can coach you through the process, but it needs to be your own work and your own writing.

Best of luck with your research!

I found a lot of many essential concepts from your material. it is real a road map to write a research proposal. so thanks a lot. If there is any update material on your hand on MBA please forward to me.

GradCoach is a professional website that presents support and helps for MBA student like me through the useful online information on the page and with my 1-on-1 online coaching with the amazing and professional PhD Kerryen.

Thank you Kerryen so much for the support and help 🙂

I really recommend dealing with such a reliable services provider like Gradcoah and a coach like Kerryen.

Hi, Am happy for your service and effort to help students and researchers, Please, i have been given an assignment on research for strategic development, the task one is to formulate a research proposal to support the strategic development of a business area, my issue here is how to go about it, especially the topic or title and introduction. Please, i would like to know if you could help me and how much is the charge.

This content is practical, valuable, and just great!

Thank you very much!

Hi Derek, Thank you for the valuable presentation. It is very helpful especially for beginners like me. I am just starting my PhD.

This is quite instructive and research proposal made simple. Can I have a research proposal template?

Great! Thanks for rescuing me, because I had no former knowledge in this topic. But with this piece of information, I am now secured. Thank you once more.

I enjoyed listening to your video on how to write a proposal. I think I will be able to write a winning proposal with your advice. I wish you were to be my supervisor.

Dear Derek Jansen,

Thank you for your great content. I couldn’t learn these topics in MBA, but now I learned from GradCoach. Really appreciate your efforts….

From Afghanistan!

I have got very essential inputs for startup of my dissertation proposal. Well organized properly communicated with video presentation. Thank you for the presentation.

Wow, this is absolutely amazing guys. Thank you so much for the fruitful presentation, you’ve made my research much easier.

this helps me a lot. thank you all so much for impacting in us. may god richly bless you all

How I wish I’d learn about Grad Coach earlier. I’ve been stumbling around writing and rewriting! Now I have concise clear directions on how to put this thing together. Thank you!

Fantastic!! Thank You for this very concise yet comprehensive guidance.

Even if I am poor in English I would like to thank you very much.

Thank you very much, this is very insightful.

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How to write a research proposal

What is a research proposal.

A research proposal should present your idea or question and expected outcomes with clarity and definition – the what.

It should also make a case for why your question is significant and what value it will bring to your discipline – the why. 

What it shouldn't do is answer the question – that's what your research will do.

Why is it important?

Research proposals are significant because Another reason why it formally outlines your intended research. Which means you need to provide details on how you will go about your research, including:

• your approach and methodology
• timeline and feasibility
• all other considerations needed to progress your research, such as resources.

Think of it as a tool that will help you clarify your idea and make conducting your research easier.

How long should it be?

Usually no more than 2000 words, but check the requirements of your degree, and your supervisor or research coordinator.

Presenting your idea clearly and concisely demonstrates that you can write this way – an attribute of a potential research candidate that is valued by assessors.

What should it include?

Project title.

Your title should clearly indicate what your proposed research is about.

Research supervisor

State the name, department and faculty or school of the academic who has agreed to supervise you. Rest assured, your research supervisor will work with you to refine your research proposal ahead of submission to ensure it meets the needs of your discipline.

Proposed mode of research

Describe your proposed mode of research. Which may be closely linked to your discipline, and is where you will describe the style or format of your research, e.g. data, field research, composition, written work, social performance and mixed media etc. 

This is not required for research in the sciences, but your research supervisor will be able to guide you on discipline-specific requirements.

Aims and objectives

What are you trying to achieve with your research? What is the purpose? This section should reference why you're applying for a research degree. Are you addressing a gap in the current research? Do you want to look at a theory more closely and test it out? Is there something you're trying to prove or disprove? To help you clarify this, think about the potential outcome of your research if you were successful – that is your aim. Make sure that this is a focused statement.

Your objectives will be your aim broken down – the steps to achieving the intended outcome. They are the smaller proof points that will underpin your research's purpose. Be logical in the order of how you present these so that each succeeds the previous, i.e. if you need to achieve 'a' before 'b' before 'c', then make sure you order your objectives a, b, c.

A concise summary of what your research is about. It outlines the key aspects of what you will investigate as well as the expected outcomes. It briefly covers the what, why and how of your research. 

A good way to evaluate if you have written a strong synopsis, is to get somebody to read it without reading the rest of your research proposal. Would they know what your research is about?

Now that you have your question clarified, it is time to explain the why. Here, you need to demonstrate an understanding of the current research climate in your area of interest.

Providing context around your research topic through a literature review will show the assessor that you understand current dialogue around your research, and what is published.

Demonstrate you have a strong understanding of the key topics, significant studies and notable researchers in your area of research and how these have contributed to the current landscape.

Expected research contribution

In this section, you should consider the following:

• Why is your research question or hypothesis worth asking?
• How is the current research lacking or falling short?
• What impact will your research have on the discipline?
• Will you be extending an area of knowledge, applying it to new contexts, solving a problem, testing a theory, or challenging an existing one?
• Establish why your research is important by convincing your audience there is a gap.
• What will be the outcome of your research contribution?
• Demonstrate both your current level of knowledge and how the pursuit of your question or hypothesis will create a new understanding and generate new information.
• Show how your research is innovative and original.

Draw links between your research and the faculty or school you are applying at, and explain why you have chosen your supervisor, and what research have they or their school done to reinforce and support your own work. Cite these reasons to demonstrate how your research will benefit and contribute to the current body of knowledge.

Proposed methodology

Provide an overview of the methodology and techniques you will use to conduct your research. Cover what materials and equipment you will use, what theoretical frameworks will you draw on, and how will you collect data.

Highlight why you have chosen this particular methodology, but also why others may not have been as suitable. You need to demonstrate that you have put thought into your approach and why it's the most appropriate way to carry out your research. 

It should also highlight potential limitations you anticipate, feasibility within time and other constraints, ethical considerations and how you will address these, as well as general resources.

A work plan is a critical component of your research proposal because it indicates the feasibility of completion within the timeframe and supports you in achieving your objectives throughout your degree.

Consider the milestones you aim to achieve at each stage of your research. A PhD or master's degree by research can take two to four years of full-time study to complete. It might be helpful to offer year one in detail and the following years in broader terms. Ultimately you have to show that your research is likely to be both original and finished – and that you understand the time involved.

Provide details of the resources you will need to carry out your research project. Consider equipment, fieldwork expenses, travel and a proposed budget, to indicate how realistic your research proposal is in terms of financial requirements and whether any adjustments are needed.

Bibliography

Provide a list of references that you've made throughout your research proposal. 

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How to write a successful research proposal

As the competition for PhD places is incredibly fierce, your research proposal can have a strong bearing on the success of your application - so discover how to make the best impression

What is a research proposal?

Research proposals are used to persuade potential supervisors and funders that your work is worthy of their support. These documents setting out your proposed research that will result in a Doctoral thesis are typically between 1,500 and 3,000 words in length.

Your PhD research proposal must passionately articulate what you want to research and why, convey your understanding of existing literature, and clearly define at least one research question that could lead to new or original knowledge and how you propose to answer it.

Professor Leigh Wilson, director of the graduate school at the University of Westminster, explains that while the research proposal is about work that hasn't been done yet, what prospective supervisors and funders are focusing on just as strongly is evidence of what you've done - how well you know existing literature in the area, including very recent publications and debates, and how clearly you've seen what's missing from this and so what your research can do that's new. Giving a strong sense of this background or frame for the proposed work is crucial.

'Although it's tempting to make large claims and propose research that sweeps across time and space, narrower, more focused research is much more convincing,' she adds. 'To be thorough and rigorous in the way that academic work needs to be, even something as long as a PhD thesis can only cover a fairly narrow topic. Depth not breadth is called for.'

The structure of your research proposal is therefore important to achieving this goal, yet it should still retain sufficient flexibility to comfortably accommodate any changes you need to make as your PhD progresses.

Layout and formats vary, so it's advisable to consult your potential PhD supervisor before you begin. Here's what to bear in mind when writing a research proposal.

Your provisional title should be around ten words in length, and clearly and accurately indicate your area of study and/or proposed approach. It should be catchy, informative and interesting.

The title page should also include personal information, such as your name, academic title, date of birth, nationality and contact details.

Aims and objectives

This is a short summary of your project. Your aims should be two or three broad statements that emphasise what you ultimately want to achieve, complemented by several focused, feasible and measurable objectives - the steps that you'll take to answer each of your research questions. This involves clearly and briefly outlining:

• how your research addresses a gap in, or builds upon, existing knowledge
• how your research links to the department that you're applying to
• the academic, cultural, political and/or social significance of your research questions.

Literature review

This section of your PhD proposal discusses the most important theories, models and texts that surround and influence your research questions, conveying your understanding and awareness of the key issues and debates.

It should focus on the theoretical and practical knowledge gaps that your work aims to address, as this ultimately justifies and provides the motivation for your project.

Methodology

Here, you're expected to outline how you'll answer each of your research questions. A strong, well-written methodology is crucial, but especially so if your project involves extensive collection and significant analysis of primary data.

In disciplines such as humanities the research proposal methodology identifies the data collection and analytical techniques available to you, before justifying the ones you'll use in greater detail. You'll also define the population that you're intending to examine.

You should also show that you're aware of the limitations of your research, qualifying the parameters that you plan to introduce. Remember, it's more impressive to do a fantastic job of exploring a narrower topic than a decent job of exploring a wider one.

Concluding or following on from your methodology, your timetable should identify how long you'll need to complete each step - perhaps using bi-weekly or monthly timeslots. This helps the reader to evaluate the feasibility of your project and shows that you've considered how you'll go about putting the PhD proposal into practice.

Bibliography

Finally, you'll provide a list of the most significant texts, plus any attachments such as your academic CV . Demonstrate your skills in critical reflection by selecting only those resources that are most appropriate.

Final checks

Before submitting this document along with your PhD application, you'll need to ensure that you've adhered to the research proposal format. This means that:

• every page is numbered
• it's professional, interesting and informative
• the research proposal has been proofread by both an experienced academic (to confirm that it conforms to academic standards) and a layman (to correct any grammatical or spelling errors)
• it has a contents page
• you've used a clear and easy-to-read structure, with appropriate headings.

Research proposal examples

To get a better idea of how your PhD proposal may look, some universities have provided examples of research proposals for specific subjects:

• The Open University - Social Policy and Criminology
• University of Sheffield - Sociological Studies
• University of Sussex
• University of York - Politics

Find out more

• Explore PhD studentships .
• For tips on writing a thesis, see 7 steps to writing a dissertation .
• Read more about PhD study .

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Writing your PhD research proposal

Find guidance on how to write your PhD research proposal and a template form for you to use to submit your research proposal.

By asking you for an outline  research proposal we hope to get a good picture of your research interests and your understanding of what such research is likely to entail.

The University's application form is designed to enable you to give an overview of your academic experience and qualifications for study at postgraduate level. Your outline research proposal then gives us an idea of the kind of research you want to undertake. This, together with information from your referees, will help us assess whether the Moray House School of Education and Sport would be the appropriate place for you to pursue your research interests.

At  the application stage, you are unlikely to be in a position to provide a comprehensive research proposal; the detailed shaping up of a research plan would be done in conjunction with your supervisor(s). But it is important for us to appreciate what you are hoping to investigate, how you plan to carry out the research, and what the results might be expected to contribute to current knowledge and understanding in the relevant academic field(s) of study. In writing your proposal, please indicate any prior academic or employment experience relevant to your planned research.

In your research proposal, please also ensure that you clearly identify the Moray House research cluster your proposal falls under, as well as two to three staff members  with expertise in this area. We also encourage you to contact potential supervisors within your area of proposed research before submitting your application to gauge their interest and availability.

How to write your research proposal

The description of your proposed research should consist of 4-5 typed A4 sheets. It can take whatever form seems best, but should include some information about the following:

• The general area within which you wish to conduct research, and why (you might find it helpful to explain what stimulated your interest in your chosen research field, and any study or research in the area that you have already undertaken)
• The kind of research questions that you would hope to address, and why (in explaining what is likely to be the main focus of your research, it may be helpful to indicate, for example, why these issues are of particular concern and the way in which they relate to existing literature)
• The sources of information and type of research methods you plan to use (for example, how you plan to collect your data, which sources you will be targeting and how you will access these data sources).

In addition to the above, please include any comments you are able to make concerning:

• The approach that you will take to analyse your research data
• The general timetable you would follow for carrying out and writing up your research
• Any plans you may have for undertaking fieldwork away from Edinburgh
• Any problems that might be anticipated in carrying out your proposed research

Please note: This guidance applies to all candidates, except those applying to conduct PhD research as part of a larger, already established research project (for example, in the Institute for Sport, Physical Education & Health Sciences).

In this case, you should provide a two- to three-page description of a research project you have undertaken, to complement information in the application form. If you are in any doubt as to what is appropriate, please contact us:

Email: Education@[email protected]

All doctoral proposals submitted as part of an application will be run through plagiarism detection software.

Template form for your research proposal

All applicants for a PhD or MSc by Research must submit a research proposal as part of their application. Applicants  must   use the template form below for their research proposal. This research proposal should then be submitted online as part of your application. Please use Calibri size 11 font size and do not change the paragraph spacing (single, with 6pt after each paragraph) or the page margins.

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How to write a good PhD proposal

Study tips Published 3 Mar, 2022  ·  5-minute read

Want to make sure your research degree starts smoothly? We spoke with 2 PhD candidates about overcoming this initial hurdle. Here’s their advice for how to write a good PhD proposal.

Writing your research proposal is an integral part of commencing a PhD with many schools and institutes, so it can feel rather intimidating. After all, how you come up with your PhD proposal could be the difference between your supervisor getting on board or giving your project a miss.

Let’s explore how to make a PhD research proposal with UQ candidates Chelsea Janke and Sarah Kendall. 

Look at PhD proposal examples

Look at other PhD proposals that have been successful. Ask current students if you can look at theirs.

Nobody’s asking you to reinvent the wheel when it comes to writing your PhD proposal – leave that for your actual thesis. For now, while you’re just working out how to write a PhD proposal, examples are a great starting point.

Chelsea knows this step is easier if you’ve got a friend who is already doing a PhD, but there are other ways to find a good example or template.

“Look at other PhD proposals that have been successful,” she says.

“Ask current students if you can look at theirs.”

“If you don’t know anyone doing their PhD, look online to get an idea of how they should be structured.”

What makes this tricky is that proposals can vary greatly by field and disciplinary norms, so you should check with your proposed supervisor to see if they have a specific format or list of criteria to follow. Part of writing a good PhD proposal is submitting it in a style that's familiar to the people who will read and (hopefully) become excited by it and want to bring you into their research area.

Here are some of the key factors to consider when structuring your proposal:

• meeting the expected word count (this can range from a 1-page maximum to a 3,000-word minimum depending on your supervisor and research area)
• making your bibliography as detailed as necessary
• outlining the research questions you’ll be trying to solve/answer
• discussing the impact your research could have on your field
• conducting preliminary analysis of existing research on the topic
• documenting details of the methods and data sources you’ll use in your research
• introducing your supervisor(s)  and how their experience relates to your project.

Please note this isn't a universal list of things you need in your PhD research proposal. Depending on your supervisor's requirements, some of these items may be unnecessary or there may be other inclusions not listed here.

Ask your planned supervisor for advice

Alright, here’s the thing. If sending your research proposal is your first point of contact with your prospective supervisor, you’ve jumped the gun a little.

You should have at least one researcher partially on board with your project before delving too deep into your proposal. This ensures you’re not potentially spending time and effort on an idea that no one has any appetite for. Plus, it unlocks a helpful guide who can assist with your proposal.

PhD research isn’t like Shark Tank – you’re allowed to confer with academics and secure their support before you pitch your thesis to them. Discover how to choose the right PhD supervisor for you.

For a time-efficient strategy, Chelsea recommends you approach your potential supervisor(s) and find out if:

• they have time to supervise you
• they have any funds to help pay for your research (even with a stipend scholarship , your research activities may require extra money)
• their research interests align with yours (you’ll ideally discover a mutual ground where you both benefit from the project).

“The best way to approach would be to send an email briefly outlining who you are, your background, and what your research interests are,” says Chelsea.

“Once you’ve spoken to a potential supervisor, then you can start drafting a proposal and you can even ask for their input.”

Chelsea's approach here works well with some academics, but keep in mind that other supervisors will want to see a research proposal straight away. If you're not sure of your proposed supervisor's preferences, you may like to cover both bases with an introductory email that has a draft of your research proposal attached.

Sarah agrees that your prospective supervisor is your most valuable resource for understanding how to write a research proposal for a PhD application.

“My biggest tip for writing a research proposal is to ask your proposed supervisor for help,” says Sarah.

“Or if this isn’t possible, ask another academic who has had experience writing research proposals.”

“They’ll be able to tell you what to include or what you need to improve on.”

Find the 'why' and focus on it

One of the key aspects of your research proposal is emphasising why your project is important and should be funded.

Your PhD proposal should include your major question, your planned methods, the sources you’ll cite, and plenty of other nitty gritty details. But perhaps the most important element of your proposal is its purpose – the reason you want to do this research and why the results will be meaningful.

In Sarah’s opinion, highlighting the 'why' of your project is vital for your research proposal.

“From my perspective, one of the key aspects of your research proposal is emphasising why your project is important and should be funded,” she says.

“Not only does this impact whether your application is likely to be successful, but it could also impact your likelihood of getting a scholarship .”

Imagine you only had 60 seconds to explain your planned research to someone. Would you prefer they remember how your project could change the world, or the statistical models you’ll be using to do it? (Of course, you’ve got 2,000 words rather than 60 seconds, so do make sure to include those little details as well – just put the why stuff first.)

Proofread your proposal, then proof it again

As a PhD candidate, your attention to detail is going to be integral to your success. Start practising it now by making sure your research proposal is perfect.

Chelsea and Sarah both acknowledge that clarity and writing quality should never be overlooked in a PhD proposal. This starts with double-checking that the questions of your thesis are obvious and unambiguous, followed by revising the rest of your proposal.

“Make sure your research questions are really clear,” says Sarah.

“Ensure all the writing is clear and grammatically correct,” adds Chelsea.

“A supervisor is not going to be overly keen on a prospective student if their writing is poor.”

It might sound harsh, but it’s fair. So, proofread your proposal multiple times – including after you get it back from your supervisor with any feedback and notes. When you think you’ve got the final, FINAL draft saved, sleep on it and read it one more time the next morning.

Still feeling a little overwhelmed by your research proposal? Stay motivated with these reasons why a PhD is worth the effort .

Want to learn more from Chelsea and Sarah? Easy:

• Read about Chelsea’s award-winning PhD thesis on keeping crops healthy.
• Read Sarah’s series on becoming a law academic .

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School of Sociology, Politics and International Studies

How to write a phd research proposal.

In order to help you with your application, the information below aims to give some guidance on how a typical research proposal might look.

Your research proposal is a concise statement (up to 3,000 words) of the rationale for your research proposal, the research questions to be answered and how you propose to address them. We know that during the early stages of your PhD you are likely to refine your thinking and methodology in discussion with your supervisors.

However, we want to see that you can construct a fairly rigorous, high quality research proposal.

We use your research proposal to help us decide whether you would be a suitable candidate to study at PhD level. We therefore assess your proposal on its quality, originality, and coherence. It also helps us to decide if your research interests match those of academics in the School of Sociology, Politics and International Studies (SPAIS) and whether they would be able to provide suitably qualified supervision for your proposed research.

Format of the research proposal

Your proposal should include the following:

Title. A short, indicative title is best.

Abstract. This is a succinct summary of your research proposal (approximately 200-300 words) that will present a condensed outline, enabling the reader to get a very quick overview of your proposed project, lines of inquiry and possible outcomes. An abstract is often written last, after you have written the proposal and are able to summarise it effectively.

Rationale for the research project. This might include a description of the question/debate/phenomenon of interest; an explanation of why the topic is of interest to you; and an outline of the reasons why the topic should be of interest to research and/ or practice (the 'so what?' question).

Aims and initial research question. What are the aims and objectives of the research? State clearly the puzzle you are addressing, and the research question that you intend to pursue. It is acceptable to have multiple research questions, but it is a good idea to clarify which is the main research question. If you have hypotheses, discuss them here. A research proposal can and should make a positive and persuasive first impression and demonstrate your potential to become a good researcher. In particular, you need to demonstrate that you can think critically and analytically as well as communicate your ideas clearly.

Research context for your proposed project. Provide a short introduction to your area of interest with a succinct, selective and critical review of the relevant literature. Demonstrate that you understand the theoretical underpinnings and main debates and issues in your research area and how your proposed research will make an original and necessary contribution to this. You need to demonstrate how your proposed research will fill a gap in existing knowledge.

Intended methodology. Outline how you plan to conduct the research and the data sources that you will use. We do not expect you to have planned a very detailed methodology at this stage, but you need to provide an overview of how you will conduct your research (qualitative and/or quantitative methods) and why this methodology is suited for your proposed study. You need to be convincing about the appropriateness and feasibility of the approaches you are suggesting, and reflective about problems you might encounter (including ethical and data protection issues) in collecting and analysing your data.

Expected outcomes and impact. How do you think the research might add to existing knowledge; what might it enable organisations or interested parties to do differently? Increasingly in academia (and this is particularly so for ESRC-funded studentships), PhD students are being asked to consider how their research might contribute to both academic impact and/or economic and societal impact. (This is well explained on the ESRC website if you would like to find out more.) Please consider broader collaborations and partnerships (academic and non-academic) that will support your research. Collaborative activity can lead to a better understanding of the ways in which academic research can translate into practice and it can help to inform and improve the quality of your research and its impact.

Timetable. What is your initial estimation of the timetable of the dissertation? When will each of the key stages start and finish (refining proposal; literature review; developing research methods; fieldwork; analysis; writing the draft; final submission). There are likely to overlaps between the stages.

Why Bristol? Why – specifically – do you want to study for your PhD at Bristol ? How would you fit into the School's  research themes and research culture . You do not need to identify supervisors at the application stage although it can be helpful if you do.

Bibliography. Do make sure that you cite what you see as the key readings in the field. This does not have to be comprehensive but you are illustrating the range of sources you might use in your research.

We expect your research proposal to be clear, concise and grammatically correct. Prior to submitting your research proposal, please make sure that you have addressed the following issues:

• Have you included a clear summary of what the proposed research is about and why it is significant?
• Have you clearly identified what your proposed research will add to our understanding of theory, knowledge or research design?
• Does it state what contributions it will make to policy and/or practice?
• Does the proposal clearly explain how you will do the research?
• Is the language clear and easy to understand by someone who is not an expert in the field?
• Is the grammar and spelling correct?

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• Should I Do A Masters?
• Types of Course
• Entry Requirements
• Choosing A University
• Research Vs Taught Masters
• Taught Masters
• Research Masters
• What is a PhD?
• PhD Entry Requirements
• Applying for a PhD
• Choosing A Topic
• Choosing A Supervisor
• Writing A Research Proposal
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• Writing A PhD CV
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How To Write A PhD Proposal

Writing a PhD research proposal may seem like a daunting task when you are used to writing essays, reports and other short coursework pieces for your undergraduate degree.

However, the success of your PhD application largely depends on the quality of your thesis proposal, so it's important to try and do this part of your application as well as possible.

What is a PhD research proposal?

A PhD proposal is a an outline of your proposed project that should:

• Define a clear question and approach to answering it
• Highlight its originality and/or significance
• Explain how it adds to, develops (or challenges) existing literature in the field
• Persuade potential supervisors and/or funders of the importance of the work, and why you are the right person to undertake it

Research proposals may vary in length, so it is important to check with the department(s) to which you are applying to check word limits and guidelines. Generally speaking, a proposal should be around 3,000 words which you write as part of the application process.

What is the purpose of my PhD research proposal?

Potential supervisors, admissions tutors and/or funders use research proposals to check:

• the quality and originality of your ideas
• your expertise in your chosen topic
• your skills in critical thinking, analysis and communication
• your knowledge of exisitng literature (and how your work will contribute to it)
• your enthusiasm and passion for your area
• your research project is feasible and what you can achieve.

It's important that you are able to complete your PhD within 3 years (full-time) or 6 years (part-time), so make sure you are able to explain how you will complete it within this timeframe.

This is your opportunity to convince tutors that your project is important and they should offer you a place at their university.

The proposal will also be used to assign supervisors, so if you are interested in the work of a particular member of staff (especially if you have already discussed your work with this person), make sure you mention this in your proposal. 

It's usually a good idea to scope out prospective supervisors and get in touch with them to discuss your proposal informally before submitting your application, as this will give you a better chance of it being accepted. However, remember that there is no guarantee you will be supervised by a particular academic.

Do I have to stick to my PhD research proposal?

No - not all research proposals are set in stone.

In fact, quite the opposite, since they will often be a work in progress and be amended further down the line as more information comes to light through literature, experiments, input from other academics, etc.

So try not to worry about this too much as you are writing, as there is room for flexibility later on.

What should I include in my PhD proposal?

Overall your proposal needs to explain what exactly you want to research for three or four years, and the reasons why. However, you will also need to include other details, such as why your area of research is important, what gap(s) in the literature you hope to fill, and what broader relevance your ideas have to your chosen field. You will need to make your application stand out from the crowd with a well-written proposal, so they will be more likely to consider you for the place over someone else. The task of writing a proposal is very different from writing an essay. You need to think about the questions you want to answer through your research, rather than putting forward an argument.

Consider how the data you will gather may lead you to a particular line of argument to answer your research questions.

How should I structure my PhD research proposal?

This varies a great deal from institution to institution, and between different subjects. This means you need to find out in advance what the guidelines are for the departments you would be interested in studying at. For example, the faculty of English and Comparative Literary Studies at the University of Warwick require prospective PhD students to write a statement of research from 500 to 1000 words long, whereas the Department of Biochemistry at the University of Oxford do not ask for a formal research proposal, just a statement of why their programmes are of interest to you and the particular areas of research that appeal to you most. However, the things you need to include in the proposal are usually very standard. These include:

• A clear working title that includes relevant keywords relating to your proposal and potential supervisors.
• A clear statement of your research topic and hypotheses, plus any questions and sub-questions you wish to try and answer.
• Background knowledge and context, including how your research fits in with the existing key literatures, and an awareness of current developments in the field.
• How you aim to make an original and necessary contribution to the current literature and details of the gap you hope to fill with your own research.
• Explain why is it important that this gap is filled both in academic terms and in terms of general public knowledge.
• An outline of the methods or approaches you plan to use to answer the proposed questions in your research topic.
• An idea of the timescale involved, including an overall strategy and the stages of your research.
• What resources you intend to use.
• References that demonstrate your grasp of the current literature and how your project will contribute to this, listed in the appropriate convention, e.g. Harvard. These should be used throughout your proposal to demonstrate you have read and understood the work of others.

You do not need to have full details of the methods you will use to answer your research questions but you need to demonstrate that you have already given some thought about how you will do things. The important thing is that you show the institution you are applying to that your project is feasible in the time period available - it's good to show ambition, but make sure you have thought about the methodological issues. If your proposal is too elaborate and not feasible within 3 or 4 years, your application is likely to be unsuccessful. If you are asked to submit quite a long proposal, make sure it is sub-headed so it is more readable for potential supervisors.

Tips for writing your PhD research proposal

1. think about your main research question.

How could it be broken down into a chain of manageable chunks that are all connected?

Drawing a flowchart or spider diagram may help you with this initial step.

2. Get started early

Since your proposal is likely to go through a significant number of drafts, it’s best to give yourself as much time as possible to write it.

Obviously, if you start only a week or 2 from the application deadline, it's unlikely you will write something good enough to get accepted.

From getting down your first ideas to completing your final draft can take up 2 or 3 months if you’ve done it to the best of your ability.

Ask your tutors who taught you during your undergraduate degree to help you, as usually they are only too happy to encourage good students to pursue doctoral study.

3. Do your homework

It's important to research the departments you are thinking about applying to ensure that there are staff interested in your topic and available to supervise your project.

As mentioned above, we recommend you contact potential supervisors beforehand with a completed draft of your proposal to check it is viable and you have a good chance of being considered.

4. Don't ramble

Long-winded and poorly constructed proposals won't help you win points with faculty staff.

As mentioned earlier, structure your statement well to make your proposal clear and easy to read, otherwise you are more likely to be rejected.

5. Let your passion show

Make sure your enthusiasm for your chosen research area shows through in the structure and arguments presented in your proposal.

What excites you about this project, and how does it add value to your field?

Not all readers will know everything about your field, so it is up to you to make your research proposal engaging and make them want to offer you a place in their department.

6. Be persuasive

This means stating your research problem as clearly as possible, and how it will address gaps in current knowledge.

Thinking about the questions you wish to answer early on will help you gain the results you're looking for later on.

If you aren't convinced there is a project there, your potential supervisors won't be either!

7. Ask for feedback

Taking a draft of your proposal to a tutor who will give you some constructive advice can help you develop your ideas and guide you with the structure and formatting.

If you have any friends who are also looking to apply for a PhD, a few group sessions on looking at each other’s proposals and suggesting improvements could prove to be very useful. Talking to people who are currently studying for a PhD will also help, as they can explain about their experience of the application process and what they wrote for their research proposal. Hopefully they will provide you with some useful tips on how to make your application successful and general advice for getting together that final draft of your proposal.

8. Don't stress

Try not to worry about your proposal as you continue to re-draft to it.

Supervisors know that the course of your research will change as your studies progress, so don’t panic about what you write in the proposal will be exactly what you will do over the next 3 or 4 years. The most important thing is that you are able to demonstrate a well thought out idea and evaluate how you will contribute to the current knowledge and literature. You need to make sure you are able to show this first time in your proposal, as there are no second chances to prove you are good enough to study at a particular institution.

Further information

For more tips and advice on applying for a PhD, please see:

• PhD entry requirements
• How to apply for a PhD
• Choosing a topic
• Choosing a supervisor
• Writing a personal statement
• Writing a CV

Learn how to write a PhD proposal that will stand out from the rest

Feb 27, 2019

Here, we show you how to write a PhD proposal that will stand out from the hundreds of others that are submitted each day.

Before we do though,  know one thing :

The research you describe when you write your PhD proposal won’t look anything like the research you finally write up in your PhD thesis.

Wait,  what ?

That’s not a typo.  Everyone’s research changes over time.  If you knew everything when you were writing up your proposal there wouldn’t be any point doing the PhD at all.

So,  what’s the point of the proposal?

Your proposal is  a guide, not a contract . It is a plan for your research that is necessarily flexible. That’s why it changes over time.

This means that the proposal is less about the robustness of your proposed research design and more about showing that you have

1. Critical thinking skills

2. An adequate grasp of the existing literature and know how your research will contribute to it

3. Clear direction and objectives. You get this by formulating clear research questions

4. Appropriate methods. This shows that you can link your understanding of the literature, research design and theory

5. An understanding of what’s required in a PhD

6. Designed a project that is feasible

Your PhD thesis. All on one page. 

Use our free PhD structure template to quickly visualise every element of your thesis. 

What is a PhD proposal? 

Your PhD proposal is submitted as part of your application to a PhD program. It is a standard means of assessing your potential as a doctoral researcher.

When stripped down to its basic components, it does two things:

Explains the ‘what’-  t hese are the questions you will address and the outcomes you expect

Explains the ‘why’-  t his is the case for your research, with a focus on why the research is significant and what the contributions will be. 

It is used by potential supervisors and department admission tutors to assess the quality and originality of your research ideas, how good you are at critical thinking and how feasible your proposed study is.

This means that it needs to showcase your expertise and your knowledge of the existing field and how your research contributes to it. You use it to   make a persuasive case   that your research is interesting and significant enough to warrant the university’s investment.

Above all though, it is about   showcasing your passion for your discipline . A PhD is a hard, long journey. The admissions tutor want to know that you have both the skills and the resilience required.

What needs to be included in a PhD proposal?

Exactly what needs to be included when you write your PhD proposal will vary from university to university. How long your proposal needs to be may also be specified by your university, but if it isn’t, aim for three thousand words.

Check the requirements for each university you are applying for carefully.

Having said that, almost all proposals will need to have four distinct sections.

1. Introduction

2. the research context.

3. The approach you take

4. Conclusion

In the first few paragraphs of your proposal, you need to   clearly and concisely state your research questions, the gap in the literature your study will address, the significance of your research and the contribution   that the study makes.

Be as clear and concise as you can be.   Make the reader’s job as easy as possible   by clearly stating what the proposed research will investigate, what the contribution is and why the study is worthwhile.

This isn’t the place for lots of explanatory detail. You don’t need to justify particular design decisions in the introduction, just state what they are. The justification comes later.

In this section, you   discuss the existing literature and the gaps that exist within it.

The goal here is to show that you understand the existing literature in your field, what the gaps are and how your proposed study will address them. We’ve written a guide that will help you to   conduct and write a literature review .

Chances are, you won’t have conducted a complete literature review, so the emphasis here should be on the more important and well-known research in your field. Don’t worry that you haven’t read everything. Your admissions officer won’t have expected you to.  Instead, they want to see that you know the following:

1. What are the most important authors, findings, concepts, schools, debates and hypotheses?

2. What gaps exist in the literature?

3. How does your thesis fill these gaps?

Once you have laid out the context, you will be in a position to  make  your thesis statement . A thesis statement is a sentence that summarises your argument to the reader. It is the ‘point’ you will want to make with your proposed research.

Remember, the emphasis in the PhD proposal is on   what you   intend   to do,   not on results. You won’t have results until you finish your study. That means that your thesis statement will be speculative, rather than a statement of fact.

For more on how to construct thesis statements, read this  excellent guide  from the University of North Carolina at Chapel Hill who, incidentally, run a great academic writing blog you should definitely visit.

3. The approach you will take

This is the section in which you discuss the overall research design and is the most important component of the proposal. The emphasis here is on five things.

1. The overall approach taken (is it purely theoretical, or does it involve primary or empirical research? Maybe it’s both theoretical and empirical?)

2. The theoretical perspective you will use when you design and conduct your research

3. Why you have chosen this approach over others and what implications this choice has for your methods and the robustness of the study

4. Your specific aims and objectives

5. Your research methodology

In the previous section you outlined the context. In this section you explain   the specific detail   of what your research will look like.

You take the brief research design statements you made in the introduction and go into much more detail. You need to be relating your design decisions back to the literature and context discussion in the previous section.

The emphasis here is on   showing that there is a logical flow.   There’s no point highlighting a gap in the literature and then designing a study that doesn’t fill it.

Some of the detail here will only become clear once you have started the actual research. That’s fine. The emphasis in your proposal should be on showing that you understand what goes into a PhD.

So,   keep it general.

For example, when talking about your methodology, keep things deliberately broad and focus on the overarching strategy. For example, if you are using interviews, you don’t need to list every single proposed interview question. Instead, you can talk about the rough themes you will discuss (which will relate to your literature review and thesis/project statement). Similarly, unless your research is specifically focusing on particular individuals, you don’t need to list exactly who you will interview. Instead, just state the types of people you will interview (for example: local politicians, or athletes, or academics in the UK, and so on).

4. Concluding paragraphs

There are a number of key elements to a proposal that you will need to put in the final paragraphs.

These include:

1. A discussion on the limitations of the study

2. A reiteration of your contribution

3. A proposed chapter structure (this can be an appendix)

4. Proposed month-by-month timetable (this can also be an appendix). The purpose of this timetable is to show that you understand every stage required and how long each stage takes relative to others.

Tips to turn an average proposal into one that will be accepted

1. be critical.

When you are making your design decisions in section three, you need to do so critically.   Critical thinking   is a key requirement of entry onto a PhD programme. In brief, it means not taking things at face value and questioning what you read or do. You can   read our guide to being critical   for help (it focuses on the literature review, but the take home points are the same). 

2. Don’t go into too much detail too soon in your proposal

This is something that many people get wrong. You need to   ease the reader in   gradually .   Present a brief, clear statement in the introduction and then gradually introduce more information as the pages roll on.

You will see that the outline we have suggested above follows an inverted pyramid shape.

1. In section one, you present the headlines in the introductory paragraphs. These are the research questions, aims, objectives, contribution and problem statement. State these without context or explanation.

2. When discussing the research context in section two, you provide a little more background. The goal here is to introduce the reader to the literature and highlight the gaps.

3. When describing the approach you will take, you present more detailed information. The goal here is to talk in very precise terms about how your research will address these gaps, the implications of these choices and your expected findings.

3. Be realistic

Don’t pretend you know more than you do and   don’t try to reinvent your discipline .

A good proposal is one that is very focused and that describes research that is very feasible. If you try to design a study to revolutionise your field, you will not be accepted because doing so shows that you don’t understand what is feasible in the context of a PhD and you haven’t understood the literature.

4. Use clear, concise sentences

Describe your research as clearly as possible   in the opening couple of paragraphs. Then write in short, clear sentences. Avoid using complex sentences where possible. If you need to introduce technical terminology, clearly define things. 

In other words,   make the reader’s job as easy as possible.

5. Get it proofread by someone else

We’ve written a post on  why you need a proofreader .

Simple: you are the worst person to proofread your own work.

6. Work with your proposed supervisor, if you’re allowed

A lot of students fail to do this. Your supervisor isn’t your enemy. You can work with them to refine your proposal. Don’t be afraid to reach out for comments and suggestions. Be careful though. Don’t expect them to come up with topics or questions for you. Their input should be focused on refining your ideas, not helping you come up with them. 

7. Tailor your proposal to each department and institution you are applying to

Admissions tutors can spot when you have submitted a one-size-fits-all proposal. Try and tailor it to the individual department. You can do this by talking about how you will contribute to the department and why you have chosen to apply there. 

Follow this guide and you’ll be on a PhD programme in no time at all. 

If you’re struggling for inspiration on topics or research design, try writing a rough draft of your proposal. Often the act of writing is enough for us to brainstorm new ideas and relate existing ideas to one another. 

If you’re still struggling, send your idea to us in an   email   to us and we’ll give you our feedback. 

Hello, Doctor…

Sounds good, doesn’t it?  Be able to call yourself Doctor sooner with our five-star rated How to Write A PhD email-course. Learn everything your supervisor should have taught you about planning and completing a PhD.

Now half price. Join hundreds of other students and become a better thesis writer, or your money back. 

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13 comments.

A wonderful guide. I must say not only well written but very well thought out and very efficient.

Great. I’m glad you think so.

Thanks for sharing. Makes navigating through the proposal lot easier

Great. Glad you think so!

An excellent guide, I learned a lot thank you

Great job and guide for a PhD proposal. Thank you!

You’re welcome!

I am going to start writing my Ph.D. proposal. This has been so helpful in instructing me on what to do. Thanks

Thanks! Glad you thought so.

A very reassuring guide to the process. Thank you, Max

I appreciate the practical advice and actionable steps you provide in your posts.

Glad to hear it. Many thanks.

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Home » How To Write A Research Proposal – Step-by-Step [Template]

How To Write A Research Proposal – Step-by-Step [Template]

Table of Contents

How To Write a Research Proposal

Writing a Research proposal involves several steps to ensure a well-structured and comprehensive document. Here is an explanation of each step:

1. Title and Abstract

• Choose a concise and descriptive title that reflects the essence of your research.
• Write an abstract summarizing your research question, objectives, methodology, and expected outcomes. It should provide a brief overview of your proposal.

2. Introduction:

• Provide an introduction to your research topic, highlighting its significance and relevance.
• Clearly state the research problem or question you aim to address.
• Discuss the background and context of the study, including previous research in the field.

3. Research Objectives

• Outline the specific objectives or aims of your research. These objectives should be clear, achievable, and aligned with the research problem.

4. Literature Review:

• Conduct a comprehensive review of relevant literature and studies related to your research topic.
• Summarize key findings, identify gaps, and highlight how your research will contribute to the existing knowledge.

5. Methodology:

• Describe the research design and methodology you plan to employ to address your research objectives.
• Explain the data collection methods, instruments, and analysis techniques you will use.
• Justify why the chosen methods are appropriate and suitable for your research.

6. Timeline:

• Create a timeline or schedule that outlines the major milestones and activities of your research project.
• Break down the research process into smaller tasks and estimate the time required for each task.

7. Resources:

• Identify the resources needed for your research, such as access to specific databases, equipment, or funding.
• Explain how you will acquire or utilize these resources to carry out your research effectively.

8. Ethical Considerations:

• Discuss any ethical issues that may arise during your research and explain how you plan to address them.
• If your research involves human subjects, explain how you will ensure their informed consent and privacy.

9. Expected Outcomes and Significance:

• Clearly state the expected outcomes or results of your research.
• Highlight the potential impact and significance of your research in advancing knowledge or addressing practical issues.

10. References:

• Provide a list of all the references cited in your proposal, following a consistent citation style (e.g., APA, MLA).

11. Appendices:

• Include any additional supporting materials, such as survey questionnaires, interview guides, or data analysis plans.

Research Proposal Format

The format of a research proposal may vary depending on the specific requirements of the institution or funding agency. However, the following is a commonly used format for a research proposal:

1. Title Page:

• Include the title of your research proposal, your name, your affiliation or institution, and the date.

2. Abstract:

• Provide a brief summary of your research proposal, highlighting the research problem, objectives, methodology, and expected outcomes.

3. Introduction:

• Introduce the research topic and provide background information.
• State the research problem or question you aim to address.
• Explain the significance and relevance of the research.
• Review relevant literature and studies related to your research topic.
• Summarize key findings and identify gaps in the existing knowledge.
• Explain how your research will contribute to filling those gaps.

5. Research Objectives:

• Clearly state the specific objectives or aims of your research.
• Ensure that the objectives are clear, focused, and aligned with the research problem.

6. Methodology:

• Describe the research design and methodology you plan to use.
• Explain the data collection methods, instruments, and analysis techniques.
• Justify why the chosen methods are appropriate for your research.

7. Timeline:

8. Resources:

• Explain how you will acquire or utilize these resources effectively.

9. Ethical Considerations:

• If applicable, explain how you will ensure informed consent and protect the privacy of research participants.

10. Expected Outcomes and Significance:

11. References:

12. Appendices:

Research Proposal Template

Here’s a template for a research proposal:

1. Introduction:

2. Literature Review:

3. Research Objectives:

4. Methodology:

5. Timeline:

6. Resources:

7. Ethical Considerations:

8. Expected Outcomes and Significance:

9. References:

10. Appendices:

Research Proposal Sample

Title: The Impact of Online Education on Student Learning Outcomes: A Comparative Study

1. Introduction

Online education has gained significant prominence in recent years, especially due to the COVID-19 pandemic. This research proposal aims to investigate the impact of online education on student learning outcomes by comparing them with traditional face-to-face instruction. The study will explore various aspects of online education, such as instructional methods, student engagement, and academic performance, to provide insights into the effectiveness of online learning.

2. Objectives

The main objectives of this research are as follows:

• To compare student learning outcomes between online and traditional face-to-face education.
• To examine the factors influencing student engagement in online learning environments.
• To assess the effectiveness of different instructional methods employed in online education.
• To identify challenges and opportunities associated with online education and suggest recommendations for improvement.

3. Methodology

3.1 Study Design

This research will utilize a mixed-methods approach to gather both quantitative and qualitative data. The study will include the following components:

3.2 Participants

The research will involve undergraduate students from two universities, one offering online education and the other providing face-to-face instruction. A total of 500 students (250 from each university) will be selected randomly to participate in the study.

3.3 Data Collection

The research will employ the following data collection methods:

• Quantitative: Pre- and post-assessments will be conducted to measure students’ learning outcomes. Data on student demographics and academic performance will also be collected from university records.
• Qualitative: Focus group discussions and individual interviews will be conducted with students to gather their perceptions and experiences regarding online education.

3.4 Data Analysis

Quantitative data will be analyzed using statistical software, employing descriptive statistics, t-tests, and regression analysis. Qualitative data will be transcribed, coded, and analyzed thematically to identify recurring patterns and themes.

4. Ethical Considerations

The study will adhere to ethical guidelines, ensuring the privacy and confidentiality of participants. Informed consent will be obtained, and participants will have the right to withdraw from the study at any time.

5. Significance and Expected Outcomes

This research will contribute to the existing literature by providing empirical evidence on the impact of online education on student learning outcomes. The findings will help educational institutions and policymakers make informed decisions about incorporating online learning methods and improving the quality of online education. Moreover, the study will identify potential challenges and opportunities related to online education and offer recommendations for enhancing student engagement and overall learning outcomes.

6. Timeline

The proposed research will be conducted over a period of 12 months, including data collection, analysis, and report writing.

The estimated budget for this research includes expenses related to data collection, software licenses, participant compensation, and research assistance. A detailed budget breakdown will be provided in the final research plan.

8. Conclusion

This research proposal aims to investigate the impact of online education on student learning outcomes through a comparative study with traditional face-to-face instruction. By exploring various dimensions of online education, this research will provide valuable insights into the effectiveness and challenges associated with online learning. The findings will contribute to the ongoing discourse on educational practices and help shape future strategies for maximizing student learning outcomes in online education settings.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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How to write a perfect project proposal in 2024?

Introduction

The primary purpose of writing a project proposal is to secure funding, gain approval, or secure resources from the most important stakeholders of a project. 

For that, you need to explain the following in simple terms in a project proposal:

• What do you want to do and what are your goals for the project? 
• How are you going to achieve your goals? 
• How are stakeholders going to benefit from the project?
• What do you want from stakeholders?
• How are you going to use the money and resources granted by stakeholders? 

In this post, we will learn about all these about writing a perfect project proposal in 2024. We will look at different types of project proposals, a project proposal template, and a real-world example of a project proposal.  

What is a project proposal? 

A project proposal is a project management document that outlines a project’s objectives, timeline, budget, goals, and requirements. 

It is primarily written for stakeholders to secure funding, gain approval, and secure resources. However, other types of project proposals are also sent to win projects from clients.   

A project manager should have a good understanding of the project and its key stakeholders for writing an effective project proposal. It is because a manager needs to get into the heads of the project’s stakeholders to understand what they expect from a project and write an effective project proposal accordingly to ensure buy-in for the project.

Benefits of writing a strong project proposal

Writing a strong project proposal offers a surprising number of benefits beyond simply securing funding or approval. Here are five key benefits of writing an effective project proposal:

• Clearly defines the project to increase the chances of success  
• Makes it easy for stakeholders to mutually understand the project 
• Ensures everyone involved is on the same page about goals, roles, and expectations
• Helps identify potential roadblocks early for proactive planning of solutions  
• It can attract funding, and talent, and even serve as a marketing tool

Difference between a project proposal, a project charter, and a project plan

It is important to note that a project proposal is different from a project charter and project plan. Let’s understand the difference between these terms.     

Project proposal vs. project charter 

A project charter is a formal document that outlines the project’s goals, objectives , and resource requirements for a shared understanding of the team. It can’t be created until the project proposal is approved. Whereas a project proposal is written during the initiation phase.

Project proposal vs. project plan  

A project plan is a detailed guide that provides step-by-step instructions for executing, monitoring, and managing the approved project. It is created during the planning stage after the project charter and project scope is defined. Whereas, a project proposal is a persuasive tool for securing project approval and resources.

Read more: Project management plan – everything you need to know about

Project proposal types 

Project proposals are of six different types. Each has a different goal. A manager may have to write a project proposal for external and internal stakeholders to run a project successfully. Therefore, it is important to know about the different types of project proposals.

1. Solicited project proposal 

A solicited project proposal is sent in response to a request for proposal (RFP). RFP is a document sent by a company to vendors to seek out resources required for a project. It includes the details of the scope of the work and the payment company pays for the resources. 

RFP is sent to many vendors. Thus, while writing a solicited project proposal, you need to keep in mind that you may be competing against other vendors to secure a project. Thus, you need to keep your tone persuasive.

2. Unsolicited project proposal 

This type of proposal is sent without having received a request for a proposal (RFP). A company has not sent a request for proposal to vendors but you know that the company is seeking resources from third-party vendors. You may or may not be competing against the other vendors in this type of proposal.

3. Informal project proposal

It is a type of project proposal that is created when a client makes an informal request for a project proposal from vendors. It means there is no formal RFP. Thus, the rules for writing a project proposal are less concrete. You can follow any format that can secure you a project.   

4. Renewal project proposal

A project manager writes this type of proposal to existing clients to extend their services to the client. In this type of proposal, you focus on highlighting past achievements to secure a renewal for the future.

5. Continuation project proposal 

The purpose of the continuation project proposal is to inform the client that the project is beginning and communicate the progress. You are not persuading the client with this type of proposal.   

6. Supplemental project proposal

As the name suggests, this type of proposal is sent to the stakeholders who are already involved in a project to secure additional resources. The purpose is to convince the client to invest additional resources during the project execution phase.

How to write a winning project proposal?

You need to include certain elements in the project proposal to make sure it is good. Have a look at the steps to learn how to format a project proposal. 

A. Pre-writing stage

The pre-writing stage is crucial for creating a compelling and successful project proposal. Here’s a breakdown of the key steps involved:

1. Understanding the audience 

The first step is to identify decision-makers and understand the mindset of the audience for which you are writing a proposal. Thoroughly research the client’s needs, goals, and expectations. This includes understanding their industry, current challenges, and past projects. 

Determine who will be reviewing and approving the proposal. This will help you adjust the tone, level of detail, and overall focus to cater to their expertise and interests. Tailor your proposal to directly address their specific concerns and priorities.

2. Project requirements gathering 

To create an effective project proposal that has a higher chance of getting accepted, gather the project requirements. Usually, it is mentioned in the Request for Proposal (RFP) where specific requirements, evaluation criteria, submission deadlines, and any other instructions are provided. 

If there is no RFP, schedule meetings or interviews with key stakeholders to gain a deeper understanding of the project requirements. This allows you to ask clarifying questions, gather feedback, and ensure your proposal aligns perfectly with their expectations. 

3. Team brainstorming

Writing a project proposal is teamwork. Involve your team in brainstorming sessions to make a strong proposal. When a team is involved, it diversifies perspectives and expertise, leading to a more comprehensive and well-rounded proposal. Discuss the project goals, potential solutions, and resource needs with your team. Refine the proposal concept based on the collective knowledge and ensure everyone is aligned on the final approach.

B. Writing the proposal

1. start with writing an executive summary .

An executive summary is a concise overview of what a project is all about. It talks about the most important details or information of the project. 

It primarily talks about the problem a project will solve, the solution a project will provide, and the benefits stakeholders will get from investing in this project. 

It is important to keep in mind to explain these items briefly as you are going to explain the problem and solution in detail later in your proposal.     

The purpose of writing an executive summary is to pique the interest of the stakeholders in a project. It is like the elevator pitch of an entrepreneur whose purpose is to attract the stakeholders for further discussion.

2. Explain the problem in the project background

The project background is a one-page section that focuses on highlighting the opportunity by talking about the project problems you are going to solve. It talks about the problem and its history such as statistics, references, and start date. 

It discusses what has been done so far to solve the problem by others or earlier projects. What is the current state of the problem, and how your project will focus on solving it? 

This section indicates the opportunity and the next section of vision explains how you are going to seize the opportunity.       

3. Project vision and solution

Project vision is the section where you present the solution to the problem. Vision statement defines your vision for the project, the solution you are going to work on, and how it will solve the problems. 

This section tells what goals and objectives you are going to achieve from the project. Thus, it also acts as a north star or success criterion for your project. 

Now, stakeholders know what a project is all about; the problems, the solution, and the objectives. And they are interested to know how you will achieve the proposed objectives of a project. 

The next sections of a project proposal talk about the project approach, scope, deliverables, milestones, budget, resources, and timeline.  

Read more: Project objectives: learn how to write them for business growth

4. Project scope and deliverables

This section describes all the work items you need to work on a project. It involves breaking a large project into small tasks so that stakeholders can easily understand the project scope.

 It also includes describing key milestones and project deliverables during the execution phase of your project life cycle. 

The purpose is to provide stakeholders with enough information to make decisions about funding and resources.    

5. Project timeline

Project stakeholders have a clear idea about the scope of the project. But the very next question that comes to stakeholders’ minds is how much time a project will take to complete. 

You need to propose an estimated timeline for the project describing when the key deliverables and milestones will be delivered and achieved.

6. Project methodology

With every project, the risks of cost, scope, time, and quality are associated. Thus, you need an effective project management approach to manage these risks.

In this section, you explain to stakeholders about the project approach you are going to use for project management . It includes defining project management methodology, tools, and governance for your project.

79% of teams worldwide use digital collaboration tools . The choice of your project management tool is going to influence how the project will be planned, executed, and managed and its potential risks are identified and mitigated successfully. 

ProofHub is an all-in-one project management and team collaboration software that provides you with a centralized platform to collaborate with a team on a project proposal. 

ProofHub strengthens your project proposal’s “Implementation Plan” by providing a platform to meticulously define tasks, assign roles, and track progress . Its work plan section allows for a detailed breakdown of the project with clear task dependencies and time estimates, visualized through a Gantt chart .

Team members can be assigned to specific tasks, ensuring accountability, while resource allocation demonstrates a well-planned approach. 

Real-time progress updates, collaborative discussions within tasks, and reporting capabilities showcase transparency and proactive management.

By incorporating ProofHub, your proposal presents a clear picture of efficient execution, giving the reader confidence in your ability to deliver the project successfully.

Learn more about ProofHub’s collaboration capabilities !

7. Project resource requirements

Project resource requirements talk about the resources you need to complete your project which includes materials, human resources, and technology. It is a key section that is crucial for the success of the project because every project needs resources to convert a plan into action.          

This section of the project proposal briefly describes the project resources you need for the project and how you are going to utilize these resources. 

It does not explain the nitty gritty details of resource allocation. But, it gives a fair idea of why you need specific resources for your project and how these will be utilized. 

Read more: 2024 guide to project resource management: processes, challenges & tools

8. Estimate project costs and budget

Project resources come at a price. Thus, in this section, you will define the project costs and create a project budget. It is the responsibility of a project manager to write this section in such a way that it covers all the project expenses. 

At the same time, it also provides the opportunity for stakeholders to jump in and help you mitigate unexpected costs.  

It also includes estimating project costs everything from the cost of project technology to team salaries and materials.

9. Closing statement 

At this point of a project proposal, stakeholders have complete information about the project: scope, cost, time, objectives, and impact. You just have to briefly summarize the problem your project addresses and remind stakeholders about the benefits they will get from this project. 

You can use cost-benefit analysis to demonstrate why your project is profitable. Thus, in this section, you wrap up your project proposal with a persuasive and confident conclusion to convince stakeholders to close the deal. 

I hope these steps help you write a winning project proposal. Now, let’s have a look at some practical tips from experts to write a winning proposal.

Additional tips to write a perfect project proposal

Here are the five practical project proposal tips for writing a proposal:

• Clarity and conciseness: Do not use jargon or make your proposal overly complex. Keep it simple so that project sponsors can understand it easily.    
• Strong value proposition: You want your project proposal to be accepted. Give strong emphasis on the benefits of your project and how it addresses the existing problems.
• Compelling visuals: Make your proposal compelling so that project sponsors read it. If it is not persuasive and visually interesting, project sponsors may not read it.  
• Proofreading and editing: Do not make silly grammatical mistakes and fact check and proofread your proposal. Wherever required provide statistics to back your claims.  
• Use collaboration tools: A project proposal involves explaining about project scope, cost, time, and resources. Use a project management tool like ProofHub to create a plan and collaborate with a team to create an effective project proposal.

Project proposal examples 

A project proposal in project management is primarily sent to the stakeholders to secure funding, gain approvals, and request resources from stakeholders.        

Here is a real-world example to get an idea of how to write a proposal for a project:

Project Proposal: Implementation of a CRM System to manage company customers, prospects, and leads 

1. Executive 

The Customer Success Manager at XYZ Corporation is proposing the implementation of a new Customer Relationship Management (CRM) system. 

Currently, the company is using a legacy system that makes it difficult to manage data and ensure the alignment between the sales and marketing teams. It results in poor customer service to the customer and missed opportunities. 

The new CRM system streamlines the company’s customer interactions, improves data management, and enhances overall customer satisfaction. 

This results in enhanced customer relationships, improved operational efficiency, and increased business growth.  

2. Background 

• Lack of centralized data management system
• Lack of alignment between marketing and sales departments
• Not able to provide exceptional customer experience due to operational inefficiencies

3. Vision 

• Implementing CRM to improve customer data management by centralizing all customer information into a single database
• Enhance communication and collaboration among sales, marketing, and customer service teams
• Increase customer satisfaction and retention through personalized and timely interaction

4. Project scope

• Researching and selecting a suitable CRM solution based on the specific needs and requirements of XYZ Corporation.
• Customizing the CRM system to align with the company’s business processes and workflows.
• Migrating existing customer data from legacy systems into the new CRM platform.
• Phase 1: Research and Selection (1 week)
• Phase 2: Customization and Configuration (2 weeks)
• Phase 3: Data Migration (1 week)
• Phase 4: Training and Adoption (2 weeks)
• Phase 5: Go-Live and Deployment (2 weeks)

5. Project management approach  

Hybrid project management : Waterfall during the planning of each phase of the project and Agile during the implementation of the CRM.

6. Project resource and budget  

The estimated budget for the CRM implementation project is $50,000, including software licensing fees, customization costs, training expenses, and implementation services.

7. Project risks and mitigation

• Potential resistance from employees toward adopting new technology 
• Integration challenges with existing systems and applications: 

Mitigation:

• Addressed through providing training sessions for employees to ensure hassle-free adoption of the CRM system.
• Managed through careful planning and coordination with IT vendors and stakeholders.

8. Conclusion

The implementation of a CRM system for XYZ Corporation enhances customer relationships, improves operational efficiency, and drives business growth. We seek approval from the executive management team to proceed with the implementation of the CRM system as outlined in this proposal.

Project management proposal template

Trying to manage a project without project management is like trying to play a football game without a game plan. – Karen Tate

A project management proposal template provides the framework and detailed proposal outlining to create a project proposal. It outlines the sections you need to include in a project proposal and the instructions in each section. By following the instructions in the template, you know how to make a project proposal, customized to your business needs.

Here is the project management proposal template: 

1. Executive Summary 

In this section, you will summarize the complete project proposal and add the most important details of the project. 

Outline the following details in brief in the executive summary:

• Project background and vision
• Project goals and deliverables
• Project budget, timeframe, resource, and success criteria      

2. Project Background 

In this section, you will talk about the problem a project is going to solve or the business opportunity a project intends to grab. Explain it in-depth because it forms the basis of the project.

Here is what you need to include:

• Project history and stats of similar projects  
• The basis upon which the project is created

3. Project vision   

This section includes the project vision statement. You explain the solution to the project problem and define the goals of the project. 

Here is what you need to do:

• Write a project vision
• Present a solution       
• Write the SMART goals you want to achieve

4. Project plan

It includes multiple sections as below:

4.1 Project scope and deliverables  

Project scope defines all the work you need to do to complete the project.

Project deliverable is something that is of the end-user or customer value.

4.2 Project timeline 

Every project has a start and an end date. Similarly, there is a timeframe for each task and deliverable.

4.3 Project approach 

Every project follows an approach to project management and uses project management tools. For example, construction projects follow the Waterfall methodology whereas software development projects follow the Agile methodology.

4.4 Project risks

A project risk is something that can impact the cost, time, and scope of the project.

List here all the project risks, likelihood, impact, mitigation plan, and risk owners in a table.

4.5 Project resource requirements

Project sponsors need to know about the details of the resources required to approve the budget for the Project Proposal. 

Define the project resource requirements here in the table: 

• Technology requirements 
• Human resources requirements
• Material requirements    

4.6 Project estimated cost and return on investment  

A project sponsor wants to know the project costs and return on investments.

4.7 Project ownership and communication plan   

This section includes the details of the key stakeholders of the project. 

• Project sponsor: who owns the project 
• Project customer: who the project is being delivered to
• Manager: who is responsible for managing the project and informing the status to stakeholders  

5. Call to action 

In this section, provide your contact details for the client to get in touch with any questions or allow the project sponsor to authorize the project if they are happy with the project proposal.

It is important to keep in mind the above-mentioned are the standard sections that are included in most project proposals. If you want to add some other elements to your project proposal, you can add the sections as per your needs to format a project proposal.

Create a winning project proposal with the right tool

A good project proposal convinces stakeholders why the project should be carried out. It should clearly describe project problems, project objectives, benefits for stakeholders, your requirements from stakeholders, and how you will utilize the secured resources. You need to have a good understanding of the project and project sponsors and stakeholders before writing a project proposal.   

To create an effective project proposal, you need cross-collaboration between departments to gather key details and project management software to plan a project.    

That’s where a feature-rich project management software, ProofHub, comes into play. It helps you with team collaboration and project planning for the project proposal. You can create a project plan using a Gantt chart , create tasks using task management software , and collaborate with the team using chat and a centralized file-sharing system .

Organize, manage, and collaborate seamlessly with ProofHub – All-in-one solution for projects, tasks, and teams

Related articles

• How to manage projects with a tool like ProofHub
• 10 Common project management challenges (and How to solve them)
• Project objectives: learn how to write them for business growth
• The 11 best project management software for your team

How long should a project proposal be?

A project proposal should not be too long. Ideally, a project proposal should take 1-2 pages but it also depends on the complexity of the project and the format you choose.

What section of a proposal presents a list of project costs?

Project costs are briefly covered in the Project Cost section. However, it depends on the template you choose. The detailed breakdown of the project costs is attached with the project proposal in the reference document.

What section of a proposal identifies the key issues and discusses the project goals?

Project background and project vision are the sections that talk about the key issues and project goals. However, it is explained in brief in the executive summary also.

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