best cover letter digital marketing

Digital Marketing Cover Letter Example (w/ Tips for 2024)

You’ve mastered the digital domain.

When it comes to innovative campaigns and data-driven strategies, you can craft something effortlessly.

Yet when it comes to writing your own cover letter, it feels like you're trying to write ad copy without a target audience.

We get it. Turning your vast experience into a concise, engaging letter can seem daunting.

No need to stress, though. In this article, we’ll show you everything you need to know about cover letters.

Here's what we're going to cover:

• What a Great Digital Marketing Cover Letter Looks Like
• 5 Steps to Writing the Best Digital Marketing Cover Letter
• 3 Essential Cover Letter Tips for Digital Marketers

Ready to leave those cover letter jitters behind? Let's dive in!

Digital Marketing Cover Letter Example

5 Steps for the Perfect Digital Marketing Cover Letter

Now that you've seen what a great digital marketing cover letter looks like, it's your turn to shine!

Write your own cover letter by following these steps:

#1. Put Contact Information in the Header

Let’s start from the top. Your digital marketing cover letter needs contact information. Put this in the header , just like you would on your resume. 

Here's what you should add:

• First and Last Name. Make sure your full name is right at the top.
• Professional Title. Match it with the exact title of the job you're aiming for. Hiring managers juggle applications for different positions, so clarity helps everyone here.
• Email Address. Keep it professional and straightforward, like a blend of your names. Those quirky high school email addresses won't cut it here. (e.g.: [email protected] isn’t good but [email protected] is spot on.)
• Phone Number. Double-check that it's accurate so they can reach you easily. If you're applying for international positions, add the dial code.
• Location. Typically, city and state/country are enough, but if you're open to remote work or relocating, mention it.
• Relevant Links (optional). Share your LinkedIn or other social media profiles that highlight your digital marketing prowess.

Now, let's add the hiring manager’s contact information :

• Company Name. Add the name of the company you're applying to.
• Hiring Manager's Name. Make sure to add the hiring manager’s name if you can find it.
• Hiring Manager's Title. If you find out the hiring manager is the department head, address them accordingly instead of using the generic “Hiring Manager”.
• Location. City and state/country details are crucial, especially for global companies.
• Email Address (optional). If you can find their email, there’s no harm in including it.
• Date of Writing (optional). Adding the date you wrote your letter gives it a professional touch.

#2. Address the Hiring Manager

Your digital marketing cover letter should always start with a greeting. But first things first—you have to know who you’re addressing your cover letter to.

And “To Whom It May Concern” just won’t cut it here.

Choosing the right greeting can make a positive impression on the hiring manager and set the tone for your entire cover letter.

Do some research first . Check the job listing, the company's website, or their LinkedIn profile to identify who’s hiring for the digital marketing position you want. Just find their name and email address.

Then it’s time to actually address them formally. We recommend using “Ms.” or “Mr.” , followed by their last name. But if you're unsure about their gender or marital status, simply use their full name. For example:

Example Addressing Hiring Manager:

• Dear Mr. Smith
• Dear Alex Smith

But if you can't find any information about the hiring manager or even the head of the digital marketing department you’re applying to, just address your letter to the department or the company as a whole:

• Dear Company X
• Dear Digital Marketing Department
• Dear Recruitment Team
• Dear Human Resources Team

#3. Write an Eye-Catching Opening Statement

Hiring managers go through tons of applications every day. So, they only take a few seconds to glance at each candidate’s cover letter before deciding whether it’s worth reading more.

This is where the opening paragraph of your digital marketing cover letter comes in. Start your cover letter with a clear statement about why you're keen on the role. Expressing your enthusiasm for the industry or the specific job can immediately capture the hiring manager's interest.

Doing a bit of research on the company can also pay off here. The more you know about the employer, the better you can showcase your compatibility with their company culture. It signals that you're not just sending out applications randomly; you’re genuinely interested in this job.

We suggest adding a relevant skill or achievement in your introduction, but remember to keep it brief. The goal here is to spark the hiring manager's curiosity and encourage them to explore your digital marketing cover letter further.

#4. Use the Cover Letter Body for the Details

Next, it’s time for the details. The body of your cover letter is where you have to convince the hiring manager that you’re the right person for the job.

But this isn’t the place to replicate your digital marketing resume . Your cover letter is where you can really showcase your marketing skills and expertise in a way that ties in with the job you’re applying for.

Reference the job ad to build a narrative that paints you as the best candidate out there. For example, if you’re applying to an agency that focuses on SEO and content strategy, focus on your relevant achievements in that niche instead of more general digital marketing experiences.

If you’re familiar with the company and it’s products or services, you should mention it in your digital marketing cover letter. This shows you’ve done your research and conveys your genuine interest, which the hiring manager will notice. Mention how your career goals and values align with those of the company, and you’ll come off as a great fit for their company culture.

Make sure your enthusiasm for the job shines through your whole cover letter. Let the hiring manager know that you’re confident that you can contribute to their team, but don’t overdo it. If you’re too confident, it can come off as arrogant. You just want to let them know you’re sure you’re a great fit for this specific role, not that you’re the greatest hire they could ever hope for.

Need more inspiration? Check out more cover letter examples here !

#5. Wrap It Up and Sign It

The last few lines of your digital marketing cover letter are your chance to leave a lasting impression on the hiring manager.

You want to end your cover letter on a positive note, leaving the hiring manager reassured of everything you’ve said so far. Your conclusion should be a compelling pitch that confidently recaps why you’d be an ideal fit for the digital marketing role you’re after. You can reiterate your most important skills or professional goals that align with the company’s.

Then follow your compelling summary with a call to action. Encourage the hiring manager to take the next step, whether that means discussing your application further or diving into an interview. A strategically placed call to action can show initiative and give your application an extra nudge forward in the hiring process.

And don’t forget to wrap up your digital marketing cover letter with a professional sign-off. Not adding a closing line or signing your name is one of the most common cover letter mistakes out there. Here’s an example of how to do it right:

Please don't hesitate to reach out to me through the provided email or phone number to arrange a discussion about my application. I eagerly anticipate the opportunity to explore my qualifications in greater depth at your earliest convenience.

Best wishes,

And if you're seeking an alternative to "Best wishes," consider these options:

• Warm regards,
• Respectfully yours,
• Thank you for your consideration,

3 Essential Digital Marketing Cover Letter Tips

Now you've got the basics of writing a digital marketing cover letter. So it's time to dive into the cover letter tips to take yours to the next level!

#1. Match Your Resume

Presentation matters, and maintaining consistency in your job application can make a real difference.

Make sure that your digital marketing cover letter's formatting and layout align closely with your resume to give your application a professional and organized look.

Keep your text and contact information neatly aligned on the page, and maintain uniform font styles and sizes. Pay attention to page margins and line spacing to ensure your cover letter remains concise and doesn't extend beyond a single page.

Or Use A Cover Letter Template Instead

Running short on time?

Give our free resume builder a try - select one of the free resume templates ! Pair it with one of these cover letter templates and have your application ready in minutes.

Each of our templates is crafted with insights from hiring managers worldwide to make sure your cover letter and resume align perfectly with industry standards while maintaining a sleek, professional look. Save time and make a great impression effortlessly.

# 2. Mention Qualifications

Relevant qualifications should make their way to your digital marketing cover letter.

There’s no harm in listing certifications on your resume , but you can really make a point about how suited you are to the role by expanding on them in your cover letter. Focus on your most significant qualifications and tie them into how prepared you are to start at the company you’re applying for.

For example, if you’re applying to a digital marketing agency that focuses on SEO and content writing, focus on the “Introduction to SEO” course you took instead of your certificates related to social media marketing and PR.

#3. Save It To The Right File Format

Before you send your digital marketing cover letter out there, consider what file format you should submit it in.

Generally, saving your cover letter as a PDF file is the best choice. This way, you can make sure that your carefully crafted formatting will remain the same across any device or software the hiring manager might use to open it.

But there are exceptions.  Always check the job ad first, just in case they want a different file format. In some rare cases, you might see employers request formats like DOC, RTF, or another format supported by Microsoft Word .

Key Takeaways

And that's a wrap on writing the ideal digital marketing cover letter!

We’re confident you’re ready to draft the cover letter that lands you that dream job.

But before we go, let’s recap these main points from our article:

• Begin your digital marketing cover letter by detailing your and the hiring manager’s contact information. Make sure this section is factually correct, or you might miss an opportunity for an interview.
• Your opening paragraph should be compelling enough to make the hiring manager want to know about you.
• Weave your enthusiasm through your entire digital marketing cover letter. This can show the hiring manager that you’re not just randomly applying; you’re a focused candidate who’s actually interested in the specific job.
• Wrap up your digital marketing cover letter with a worthy call to action. This can potentially prompt the hiring manager to contact you and increase your odds of an interview.
• Lastly, make certain that your digital marketing resume and cover letter are cohesive in style and presentation. If aligning these components seems daunting, consider utilizing one of our complimentary resume and cover letter templates for a flawless pairing.

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

Build my resume

• Build a better resume in minutes
• Resume examples
• 2,000+ examples that work in 2024
• Resume templates
• 184 free templates for all levels
• Cover letters
• Cover letter generator
• It's like magic, we promise
• Cover letter examples
• Free downloads in Word & Docs

3 Digital Marketing Cover Letter Examples Made for 2024

• Digital Marketing Cover Letter
• Digital Marketing Manager Cover Letter
• Digital Marketing Specialist Cover Letter
• Write Your Digital Marketing Cover Letter

Generating brand awareness in the digital space is a top concern for many companies. You help make company goals a success through top-notch positioning strategies, identifying target markets, and bringing a brand’s voice to life within content across the web. 

But are you using the right voice and structure to make your digital marketing cover letter successful? Will it adequately complement your digital marketing resume ?

With brands looking for many skills in digital marketing roles, it can feel overwhelming to figure out what to include in a short one-page cover letter. Get a head start with our digital marketing cover letter examples and free AI cover letter generator to ensure your application stands out.

Digital Marketing Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your digital marketing cover letter!

123 Fictional Avenue Detroit, MI 48127 (123) 456-7890

August 30, 2023

Olivi Lewis Lear Corporation 123 Fictional Lane Detroit, MI 48127

Dear Ms. Lewis:

I have a deep passion for all things digital marketing. I thrive working from behind the scenes to exceed KPIs through leveraging smart marketing tools. Driven by passion and desire to win, I would fit in well within Lear Corporation as a digital marketing assistant.

My experience in managing PPC campaigns across platforms like Google Ads and Bing Ads at Lead Teams Services enabled me to drive targeted traffic and achieve significant ROI for clients. Through meticulous keyword research, A/B testing, and data analysis, I consistently optimized campaigns to enhance above 89% conversion rates and boosted overall performance.

At Delight Outlets, I leveraged my proficiency in Sprout Social to execute successful social media strategies that improved post engagements by 34%. Utilizing Facebook, Twitter, Instagram, and LinkedIn, I ensured an average of 41% growth in online communities through strategic content creation and regular interaction with followers.

Lear Corporation’s commitment to excellence, innovation, and sustainability aligns perfectly with my own values, and I am eager to contribute my skills and dedication to your dynamic team. Thank you for considering my application. I would welcome the opportunity to discuss my qualifications further and how I can contribute to the success of Lear Corporation. I look forward to the possibility of being a part of your esteemed organization.

Lila Dupont

Enclosures: Resume Application 2 letters of recommendation Transcript of records

Why this cover letter works

• To add icing to your digital marketing cover letter, highlight the numbers of social media engagement and community growth.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Digital Marketing Management Cover Letter Example

Copy this text for your digital marketing management cover letter!

123 Fictional Avenue Phoenix, AZ 85001 (123) 456-7890

Noah Anderson American Express 123 Fictional Lane Phoenix, AZ 85001

Dear Mr. Anderson,

Being part of an organization that puts the well-being of its employees first is my lifelong dream. And no other place does that better than American Express. With a passion for giving the best customer service experience, I would be a terrific digital marketing manager at your esteemed institution.

At Think Fast, I developed and implemented Google Analytics-driven marketing strategies that resulted in a 63% increase in website traffic. I also employed SEMrush best practices to optimize content for search engines and improve organic rankings, leading to a 31% boost in online visibility and brand credibility.

As a lead digital content creator at Excellent Marketing Incorporation, I conducted thorough website analysis and A/B testing to identify conversion bottlenecks and implemented strategic improvements that led to a 47% increase in conversion rates. Additionally, I worked with a cross-functional team to align marketing efforts with sales goals, driving higher ROI and overall business performance.

At American Express, a company known for its commitment to innovation and excellence, I am eager to contribute my skills and expertise to drive digital marketing initiatives that will continue to elevate the brand’s presence in the market.

Thank you for considering my application. I would be delighted to discuss my qualifications further in an interview to explore how my contributions can benefit American Express.

Miguel Lopez

• Therefore, let your digital marketing manager cover letter detail your achievement metrics, such as boosting website traffic, improving conversion rates, and supporting growth in ROI.

Digital Marketing Specialist Cover Letter Example

Copy this text for your digital marketing specialist cover letter!

123 Fictional Avenue Columbus, OH 43004 (123) 456-7890

Mason Brown Bath & Body Works 123 Fictional Lane Columbus, OH 43004

Dear Mr. Brown,

Having closely followed Bath & Body Works as a brand and a customer, I am impressed by your commitment to delivering exceptional products and memorable experiences. Your company’s dedication to creativity and innovation aligns perfectly with my passion for digital marketing strategies that drive growth and engagement. I envision myself being part of your rich culture driven by customer satisfaction as a digital marketing specialist.

My hands-on experience in developing and implementing SEO strategies at TechWave Solutions led to a 31% improvement in organic search rankings, resulting in a 23% increase in online visibility. I also managed PPC campaigns across various platforms, which consistently generated high-quality leads and cut advertising costs by a 33% margin.

Furthermore, I have a proven track record of leveraging social media platforms to build a strong brand presence and foster meaningful customer engagement. At Bright Data Center, I created compelling ad content and targeted the right audience to boost engagement rates, leading to a 43% increase in conversions.

I am excited about the possibility of joining your esteemed team and contributing my skills and passion to the growth of Bath & Body Works. Thank you for considering my application. I look forward to the opportunity to contribute to the success of Bath & Body Works.

Giovanni Conti

• That would elevate your digital marketing specialist cover letter and boost your chances of getting the job.

Related cover letter examples

• Social Media
• Product Manager
• Account Manager

How to Write a Digital Marketing Cover Letter That Impresses Each Company

When creating a digital marketing strategy, one of the first steps you would take is defining your target market and researching their key pain points and needs. You should do the same when creating a cover letter . 

Review the job description so you can tailor the skills you emphasize to each company’s needs. For instance, a company looking to improve its social media promotions may be highly interested in your skills in paid social ads or influencer marketing.

Write an impactful greeting and intro for your digital marketing cover letter

Think of the opening of your cover letter like the headline and intro paragraph when you’re writing sales page copy. You want it to feel relatable to essential company needs and their mission to grab attention right away. 

If you’ve ever created personalized email marketing campaigns, you know that including someone’s name boosts open rates quite a bit. You should do the same with your cover letter and address it to the name of a specific hiring manager if you can find it in the job description or on the company website. 

What you don’t want to do is have it sound too flat and generic, like the example below where the applicant doesn’t address a specific person, relate to the company’s mission, or talk about any of the specific digital marketing skills needed on the job.  

This needs some work! 

I was excited to see your job posting for a digital marketing assistant. I recently graduated with a bachelor’s degree in marketing and believe I have the skills you’re looking for in the position.

Take a look at the opener below that does a much better job of connecting with the digital marketing role at Bath & Body Works, relating to their dedication to creativity and innovation. 

A great opener that connects with the company culture! 

Effectively promote your skills in your digital marketing cover letter’s body

In the body of your cover letter, it’s time to get into the details of how your digital marketing skills, experiences, and education have equipped you for the role. 

You know that marketing is a data-driven position with several KPIs that will be analyzed for every ad you create and proposal you come up with. Therefore, using examples with numbers whenever possible is a great idea. 

For instance, you could share examples of how you performed an overhaul on the UI of a company’s landing pages to boost average time on page by 54% and conversions by 33%. 

An excellent body paragraph with marketing KPIs! 

Reinforce your abilities with a strong closing to your digital marketing cover letter

To start your closer, try to relate back to some of the key digital marketing skills you mentioned and your passion for the company’s mission. For example, you could say you’re eager to use your social media marketing skills to help a fitness brand grow its initiative of helping others live happier and healthier lives. 

Lastly, it’s a great idea to say thank you for the hiring manager’s time and end with a light call to action, like “I look forward to hearing from you soon.” It’s the same as how you’d end any sales copy with a CTA to drive conversions. 

Take a look at the example below that doesn’t quite hit the mark since the applicant doesn’t use a CTA or relate back to details about the company’s digital marketing needs. 

Could use more details here! 

I believe my skills and passion would fit in with your team well. Thank you for considering me for the digital marketing role. 

Paige Turner

Instead, aim for a closer like the one below that shows a true passion for Lear Corporation’s innovative sustainability efforts and how the applicant will fit in with their dynamic digital marketing team. 

An excellent closer that connects to the company! 

A template for your digital marketing cover letter can help speed up the application process. It’s the same as how you may use a template for social media posts to ensure they’re well-structured. Just be sure to write a unique cover letter for each job tailored to the company’s needs. 

Try to limit your cover letter to one page. It’s similar to creating ad copy. If it’s too long, it’ll lose a hiring manager’s attention and detract from your top skills like positioning strategies or marketing analysis. 

Choosing the tone of your cover letter is like selecting the appropriate brand voice for a target audience. Review the company’s tone in the job description and try to match it to show how you’ll fit in with the company culture. 

13 Professional Digital Marketing Cover Letter Examples for 2024

Your digital marketing cover letter should immediately highlight your understanding of the latest industry trends. Demonstrate your ability to drive engagement and convert leads in a digital landscape. Be sure to articulate your proficiency in analytics and strategy formulation. Your experience with various digital platforms and tools must resonate throughout your cover letter.

All cover letter examples in this guide

Entry Level Digital Marketing

Senior Digital Marketing Manager

Creative Digital Marketing

Digital Marketing Account Manager

Digital Marketing Analyst

Digital Marketing Consultant

Digital Marketing Executive

Digital Marketing Manager

Digital Marketing Specialist

PPC Manager

PPC Specialist

Digital Marketing Director

Cover letter guide.

Digital Marketing Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Digital Marketing Cover Letter

Key Takeaways

By Experience

Embarking on the job hunt, you've likely discovered that a standout digital marketing cover letter can be the key to landing an interview. This isn't just any old repeat of your resume, but a chance to shine by sharing the tale of your greatest professional triumph. Strike a balance between formality and freshness; tell your story without falling into tired clichés. And remember, brevity is your ally – keep your pitch to a powerful, single-page narrative.

• Writing the essential digital marketing cover letter sections: balancing your professionalism and personality;
• Mixing storytelling, your unique skill set, and your greatest achievement;
• Providing relevant (and interesting) information with your digital marketing cover letter, despite your lack of professional experience;
• Finding the perfect format for your[ digital marketing cover letter, using templates from industry experts.

Leverage the power of Enhancv's AI: upload your resume and our platform will map out how your digital marketing cover letter should look, in mere moments.

If the digital marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Digital Marketing resume guide and example
• Digital Account Manager cover letter example
• Associate Brand Manager cover letter example
• Ad Operations Manager cover letter example
• Affiliate Marketing cover letter example
• Content Designer cover letter example
• Communication Manager cover letter example
• Event Marketing cover letter example
• Social Media Director cover letter example
• Content Editor cover letter example
• Associate Marketing Manager cover letter example

Digital Marketing cover letter example

AIDEN WILLIAMS

San Francisco, California

+1-(234)-555-1234

[email protected]

• Results-Oriented Achievements: The cover letter emphasizes the candidate's successful track record with measurable outcomes such as a 45% increase in user acquisition and a 30% increase in ROAS, which demonstrates a proven capacity for delivering substantial results in a similar role.
• Budget Management: Mentioning the management of a $500K quarterly ad spend showcases the candidate's ability to handle significant budgets, implying trustworthiness and experience in financial stewardship within digital marketing campaigns.
• Strategic Campaign Management: The cover letter highlights the candidate's experience with strategic campaign management, suggesting a deep understanding of planning and executing marketing strategies that align with company objectives.
• Insightful Data Analysis: By referencing a background in insightful data analysis, the candidate shows competence in utilizing data to inform marketing decisions, a crucial skill for making effective and efficient marketing strategies in the digital age.

What are the basics of the design or format of your digital marketing cover letter?

To start, here's a reminder for you: the Applicant Tracker System (or software that is used to assess candidate profiles), won't be reading your digital marketing cover letter.

Recruiters enjoy reading digital marketing cover letters with a standardized format that uses:

• the same font as the resume (e.g. modern ones like Raleway or Volkhov are prefered over the clichéd Times New Roman or Arial);
• single spacing to keep the content concise and organized (this is all ready for you in our cover letter templates );
• a one-inch margin to wrap around the text, like in our cover letter builder ;
• PDF as a file format, as it allows your design (and visual element) to stay the same.

Finally, we can't go on without mentioning the key sections of your digital marketing cover letter.

In the top one-third, make sure to include a header (with your contact information, name, role, and date), a salutation, and an introduction.

Next, follows the heart and soul of your digital marketing cover letter or its body.

End your digital marketing cover letter with a closing paragraph and, if you wish, a signature.

The top sections on a digital marketing cover letter

• Header: This includes your contact information, the date, and the employer's contact information, ensuring the letter is properly addressed and can be easily referenced by the recruiter.
• Opening Greeting: A personalized salutation demonstrates professionalism and shows that you've taken the time to research the specific person handling the job application.
• Introduction: Here, you should briefly introduce yourself and express your enthusiasm for digital marketing, capturing the recruiter's attention and setting the tone for the letter.
• Body: In this section, highlight specific digital marketing skills, such as SEO expertise or social media campaign management, and relate them to the job description to show you're a perfect fit.
• Closing and Call to Action: Conclude by reiterating your interest in the position, thanking the recruiter for their consideration, and suggesting an interview or further discussion to demonstrate your proactive approach.

Key qualities recruiters search for in a candidate’s cover letter

• Proficiency in SEO and SEM: Recruiters look for candidates who understand how to optimize content for search engines and manage paid advertising campaigns to increase visibility and drive traffic.
• Experience with social media marketing: Knowledge of how to effectively leverage social platforms for brand growth is critical, as is understanding the analytics and advertising tools each offers.
• Data analysis and interpretation skills: Being able to measure, interpret, and report marketing campaign performance using analytics tools is valued for making data-driven decisions.
• Content creation and storytelling: The ability to craft engaging content that resonates with the target audience and tells a compelling brand story is crucial for digital marketing success.
• Email marketing experience: Expertise in building and maintaining email lists, designing emails, and tailoring campaigns for audience segments is a sought-after skill.
• Creativity and innovation: Recruiters want marketers who can think outside the box to create unique campaigns that cut through the noise and capture the attention of consumers.

Kick off your digital marketing cover letter: the salutation or greeting

When writing your digital marketing cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them . Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your digital marketing cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Hiring Committee,
• Dear Mr./Ms. [Last Name],
• Dear Dr. [Last Name],
• Dear [Job Title] Search Committee,

The digital marketing cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your digital marketing cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your digital marketing cover letter , immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your digital marketing cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

What to write in the body of your digital marketing cover letter

Now that you've got your intro covered, here comes the heart and soul of your digital marketing cover letter.

It's time to write the middle or body paragraphs . This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.

Keep in mind that the cover letter has a different purpose from your digital marketing resume.

Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.

But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.

Select your achievement that:

• covers job-crucial skills;
• can be measured with tangible metrics;
• shows you in the best light.

Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.

Time to wrap up your digital marketing cover letter

Writing the closing paragraph of your digital marketing cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your digital marketing cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

Which story should you tell in your digital marketing cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your digital marketing cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your digital marketing cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

Winning at your job application game starts with a clear and concise digital marketing cover letter that:

• Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the digital marketing resume;
• Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
• Includes an introduction that helps you stand out and show what value you'd bring to the company;
• Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
• Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.

Digital Marketing cover letter examples

Explore additional digital marketing cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

How to Find a Job in Europe as a USA Citizen - Tips & Popular Countries

His sales account manager resume got him great job in 45 days, resume length: how long should a resume be in 2024, how to write a job inquiry email that will get you noticed [templates included], can chatgpt write your resume 10+ prompts you can test right now, how, when, and why you can use a two-page resume.

• Create Resume
• Terms of Service
• Privacy Policy
• Cookie Preferences
• Resume Examples
• Resume Templates
• AI Resume Builder
• Resume Summary Generator
• Resume Formats
• Resume Checker
• Resume Skills
• How to Write a Resume
• Modern Resume Templates
• Simple Resume Templates
• Cover Letter Builder
• Cover Letter Examples
• Cover Letter Templates
• Cover Letter Formats
• How to Write a Cover Letter
• Resume Guides
• Cover Letter Guides
• Job Interview Guides
• Job Interview Questions
• Career Resources
• Meet our customers
• Career resources
• English (UK)
• French (FR)
• German (DE)
• Spanish (ES)
• Swedish (SE)

© 2024 . All rights reserved.

Made with love by people who care.

• Terms And Conditions
• Privacy Policy
• Editorial Policy

Home » Digital Marketing Cover Letter: 07 Examples ideas

Digital Marketing Cover Letter: 07 Examples ideas

If you want to land the digital marketing job of your dreams, it’s time to write a killer Digital Marketing Cover Letter. Your resume is important, but it doesn’t tell the hiring manager who you are on an emotional level like your cover letter can. And if done correctly, this document will be what lands you that interview and secures you as their future employee! Here are some tips for writing a successful cover letter one so head over there now and get started! Remember, don’t just read – put these ideas into practice by grinding out a draft before sending in any applications. Good luck with your search & we hope our guide has helped you find success today!”

Table of Contents

Digital Marketing Cover Letter Example

Dear Sir/Manager,

I am writing this letter to express my interest in the Digital Marketing Associate position that is currently advertised on your website. As a digital marketing professional with over 8 years of experience, I think I have the skills required to meet and exceed all expectations on this job.

You’re also looking for someone with strong communication skills. As you can see from my resume. I proved myself with this quality during my internship at ABC Corporation when working with our global partners. I am able to work under pressure and meet strict deadlines.

At the same time, you are looking for someone who can manage different channels of communication, including social media, which is part of my daily job. My previous experience also includes managing marketing campaigns, conducting market research, and analyzing data to improve our customer’s digital presence.

I am an accomplished writer with many years of experience creating content for B2B and B2C markets. This played a crucial role in helping me to expand my network within the industry and develop valuable business relationships with industry professionals.

I will be happy to come in for an interview at your convenience and am looking forward to hearing from you soon.

Yours sincerely, Name: Email:

Digital Marketing Manager Cover Letter

Dear Sir/Madam,

As a new graduate with a degree in digital marketing. I am writing to you to introduce myself and express my interest in the Digital Marketing Executive position advertised on Careers _______.

My academic interests have been predominantly focused on social media channels and how businesses can benefit from these tools. As a result of this course, I have developed a comprehensive understanding of digital marketing and how it can be used to support a business’ marketing activities.

My key competencies include:

• Developing and organizing social media campaigns with a focus on generating good quality leads
• Optimizing organic reach on all platforms to ensure posts are seen by as many people as possible. 
• Using data to adapt a program’s direction – in-house or with a vendor partner – in order to maximize its effectiveness.  
• Measuring the success of social media campaigns using engagement, statistics, and ROI. 

I would like the opportunity to learn more about your organization and demonstrate my passion for achieving results and meeting targets. Because This is why I believe that you should consider hiring me as Digital Marketing Executive.

Sincerely, Name, Email, Address

Digital Marketing Intern Cover Letter

Dear Sir/Manager, 

I am writing to apply for the Digital Marketing Executive position advertised. As you will see from my attached CV. I have three years of experience in digital marketing consultancy with an agency.

I am looking to join a company that properly utilizes social media platforms and can provide me with room to grow – your company seems like it could be a great fit for this.

Because, I am proficient in the use of all major social media platforms and understand how to use them effectively to create viral content, generate leads and increase brand awareness. I have a proven ability to exceed targets and ensure a campaign’s ROI is achieved within budget. 

My primary strength is my ability to exceed targets for clients whilst ensuring their brand stays in the spotlight at all times.  Because I think it’s important that companies don’t forget about potential customers when they’re not actively engaging with them; this is something I’ve worked to avoid at all times. 

I am also proficient in the use of a number of traditional marketing platforms. Including Google Adwords, SEO, and email marketing.

I would love to discuss this role with you further and look forward to hearing from you soon.

Yours sincerely, Name, Email, Contact#

Digital Marketing Cover Letter Sample

I am writing to request your consideration for the advertised position of Digital Marketing Executive. As a qualified and experienced candidate, I believe that my work ethic and innovative approach would be an asset to your company. The role requires excellent communication skills, tact and discretion. My resume demonstrates that I have all these attributes. My current employer is a PR agency. I am eager to join your business in order to gain experience in another marketing role.

According to your advert, you are seeking a team player who has the ability to work independently in order to achieve the company’s marketing goals. I am confident that I will be able to demonstrate these skills with both my previous experience and academic qualifications.

I will contact you on Monday morning to arrange an interview at your convenience. My working hours would be 9 am – 5 pm, Monday – Friday (with some flexibility). I’m happy to attend any location convenient for you, or work remotely.

Yours sincerely, Name: Email: Address:

Digital Marketing Specialist Cover Letter

Dear Sir or Madam,

I am writing to express my interest in the position of Digital Marketing Executive advertised on your website. So, I believe that my skills and experience are suitable for this position and that I can offer value to your company.

I have extensive experience in digital marketing, managing all aspects of social media channels for a wide variety of businesses. Because I am very familiar with key social media platforms. Such as Facebook, Twitter, and LinkedIn, and use various online tools to measure the success of campaigns. As part of my daily duties, I create Content Marketing campaigns for several brands via Blogs, Articles, and Company Websites.

I am proficient in SEO (Search Engine Optimization), SEM (Search Engine Marketing), and SMM (Social Media Marketing). So, I also have experience with Linkedin Advertising and Google Adwords. I am extremely organized, self-motivated, and detail-oriented.

Also I believe that I would be an asset to your company, and hope you will consider my application. I can be contacted at any time for further information or an interview. Thank you for your consideration,

Regards, Name: Email: Address: Contact#:

Digital Marketing Cover Letter no Experience

Respected Sir,

I have witnessed your firm’s name being associated with excellent consumer products. It is, therefore, no surprise to me when I say that you are always on the lookout for new ideas. In order to further improve your existing products, and introduce new ones to the market.

My name is ___________ and I would like to express my interest in your firm’s newest product development project.

I have developed a new method for optimizing search engine marketing campaigns. By incorporating multiple data points to create more targeted audiences, I can increase your sales by as much as 15%.

As my old boss used to say, “Great sales are built on great research.” Please find attached an example of how I put this philosophy into action.

I am confident that my diverse skill set and considerable experience. In this field will enable me to contribute successfully to the success of your new product development project. And I look forward to hearing from you soon.

Sincerely yours, Name, Email, Contact#

Cover Letter for Digital Marketing Internship

Dear HR Manager,

I am writing to you on the subject of the position vacant for a digital marketing analyst. I am also interested in this role as it will allow me to combine my creative flair with my analytical skills, which I feel makes me an ideal candidate for this role.

In addition, my enthusiasm and drive make me a personable team player who will fit well into the current culture of your company.

In my previous role as a customer service manager. I was able to establish strong relationships with clients and ensure that they were always satisfied with their experience. Because, I managed a variety of tasks simultaneously which taught me how to work under pressure and prioritize my workload effectively. Skills that will be invaluable in this position.

Because, My degree in marketing and my recent course studying web analytics has given me a thorough understanding of the ways that digital marketing can help drive your company forwards, and I feel confident that you will be pleased with the work I would carry out if employed by your company.

So, If there is anything else I can provide to demonstrate my suitability for this role. I would be happy to do so.

Yours sincerely, Name,

We hope that this blog post has been informative and insightful for you. Further more As we continue to see more and more jobs requiring digital marketing skills, it becomes important for marketers to know how the field is changing in order to stay relevant. When writing your resume or cover letter, make sure you include strong examples of where you’ve applied these principles with success (such as a case study). You can also use our tips on what makes a great LinkedIn profile if appropriate! Good luck out there – happy hunting!

You may also like

Cover Letter for Ph.D. Application: 5 Template ideas

Customer Service Representative Cover Letter: 09...

Waitress Cover Letter: 07 Template Ideas

Computer Science Cover Letter: 05 Ready Template

9 Best Associate Cover Letter Samples [Free]

Creative Inspiring Cover Letters: 7+ Template

About the author.

Jessica William

Leave a comment x.

Save my name, email, and website in this browser for the next time I comment.

Entry-level Digital Marketing Cover Letter [+Template]

Writing an entry level marketing cover letter is less stressful than you think! Pick up tips on how to format a marketing cover letter with no experience below.

Writing an entry-level digital marketing cover letter is a daunting task. After all, you’re writing a cover letter for a marketing job with little to no experience. Should you even try to send one with your resume?

The short answer: Absolutely!

This post will help you write an entry-level digital marketing cover letter that highlights your best traits and qualifications, even if you haven’t worked before. You’ll also find tips for writing for specific marketing disciplines, such as digital marketing , SEO , social media marketing , and content marketing .

Here’s what we will cover in this blog post.

Do you need an entry-level digital marketing cover letter?

• How to write a digital marketing cover letter with no experience

Elements of an entry-level digital marketing cover letter: [+ Free template]

Skills to add for specific marketing jobs (seo, content marketing, etc.), how to gain marketing experience worth writing about.

Note that if you want marketing knowledge to add to your cover letter, an apprenticeship will help. A marketing apprenticeship will teach you must-have skills through tasks that have an impact on real businesses. Your mentor can also provide insight into what businesses look for in an entry-level digital marketing cover letter.

Acadium Apprenticeships

Digital marketing experience worth talking about

Gain digital marketing experience that helps you score interviews. Work with a mentor 10 hours a week, for 3 months, at no cost.

Get Started

So, let’s answer an important question:

In short: It’s better to have a cover letter than not. Unless the job posting specifies it won’t accept cover letters, it’s best to submit one with your resume.

If the position is competitive, having a cover letter can tip the balance in your favor. A cover letter can demonstrate that you’ve researched the company, explained gaps in your employment, and included information that’s not in your CV, such as your internship, student org, or volunteer experience.

However, if you’ll only repeat what’s in your resume, it’s best if you skip the cover letter. At the same time, opt-out if you’re using a template and don’t have any plans to modify it. Using a template isn’t bad—that’s why you’ll find a sample below—but you must customize it according to your experience, relevant work skills, and reasons for applying.

With that settled, let’s discover how to write a cover letter for a marketing job with no experience.

How to write an entry-level digital marketing cover letter

1) identify keywords in the job description.

Reading the job description is a must, whether or not you’re writing a cover letter. And since you are, you should analyze it to pick out prominent and repeated key words, key phrases, skills, and qualifications. These are words and phrases you should use in your cover letter and even your resume.

Using the right keywords will also help you get past the first round of CV screenings, especially since most employers use applicant tracking systems (ATS). ATS are automated programs that rank documents according to set parameters like keywords, skill sets, and similar criteria.

Hiring teams use ATS to weed out candidates without the basic skill sets, and those who applied on a whim. Plus, even without an ATS, recruiters use a similar system when reviewing applications. They’re good enough that they only spend an average of 7.4 seconds per application !

Strategically sprinkling these keywords on your entry-level marketing cover letter will show recruiters a few key things:

• You’ve read the job description
• You care about the position
• You’re sure you’re the right fit for the job

2) Look at required job skills and qualifications

While 91% of employers prefer candidates with work experience, at least 65% are content with applicants possessing relevant work experience. So while you might not have formal work experience, your technical and soft skills can do a lot of heavy lifting for you.

Recruiters want to know that you’ve got the basic skill sets to fulfill job requirements. Besides that, they need an indication of your teachability, or how quickly and well you learn new abilities. Moreover, they want to see if you’re capable of working hard and can transfer your skills to the workplace.

You’ll find more tips on what skills are needed for specific digital marketing jobs below. As for soft or transferable skills, you want to include them in your marketing cover letter through anecdotes. There’s a section for that too, so for now, here are some soft skills you might want to focus on:

• Critical thinking
• Problem-solving skills
• Project management
• Conflict resolution
• Team management
• Data analysis

3) Assess what experiences are related to the job

What you’ve accomplished in high school, college, or university brings a lot to the table. The experiences you’ve had creating and presenting your thesis, the crises you’ve resolved in your student organizations, any internships, apprenticeships, or school positions, volunteering—these can all be used to create a great impression on the recruiter.

Mind you, not every experience needs to be recalled in great detail. Pick ones that demonstrate competencies related to the opening. Using your knowledge of Instagram hashtags to craft a sample social media marketing strategy, for example, is a lot more relevant to digital marketing jobs than clerical work with your school’s alumni department.

4) Keep it short

You don’t want whoever’s reading your resume to zone out a paragraph in. Keep things tight—try to limit your paragraphs to three short sentences. And overall, ensure your letter only takes up a page—or less, as 70% of employers surveyed by Saddleback College prefer a half-page cover letter over others.

Now, keep all these points in mind as you write a marketing cover letter with no experience—which you can do with the template below:

If you’re sending your application via email, you don’t need to include this, as all details are in your email signature. If you’re sending your letter as an attachment, then write what you put in a signature in this format:

Below your header, write the date you’re sending your letter. Put the name of the hiring manager or whoever’s posted the job you’re responding to. Add the name of the company next. Some templates place the company address after the name, though you may skip this part.

2) Introduction

Try and keep your introductory paragraph short and sweet. Immediately state what position you’re interested in, how you found out about it, and any unique notes about the process. Then, end it with a hook to entice the recruiter to learn more about you.

3) Body: Relevant skills & experience

Don’t summarize what’s already in your resume! Dive into the skills, qualifications, and anecdotes you’ve thought of in the previous section and apply them here. Add the keywords you discovered from the job description as well.

A thing to note in this section, and the rest of your letter, is what adjectives you’ll use to describe yourself . You want to avoid words that promise things you can’t prove immediately, such as “hard-working”. Instead, go for words you can relay into an anecdote that shows off these traits.

4) Closing statement

Like your introduction, make your closing statement simple yet impactful. Note any requirements the employer may need from you, and encourage them to reach out for any further information they may need.

5) Pointers on how to send an entry-level digital marketing cover letter via email

For an entry-level digital marketing cover letter—or any cover letter, for that matter—you should label it clearly to avoid having it shunted to spam.

The subject line should follow the format prescribed by the employer. If they don’t have a format, you should try writing it like this:

• Title on Job Posting — Your Name
• Referral, Job Title, Your Name
• Job ID, Age, Your Name

Attach your cover letter and your resume to the email. If the employer doesn’t accept attachments, copy your cover letter and paste it unformatted into the body of your email. Most browsers have a “Paste as plain text” option when you right-click on the email. If that’s not available, you can click “Remove formatting” under “Formatting options”

Lastly, don’t forget your email signature! You should include your contact details, so the hiring manager or whoever’s looking at your application can quickly reach out. It should look something like this:

• Email address
• Cellphone number

6) Job cover letter template

Jane Doe 1010 Clear Street, Ottawa, ON K1A 0B1 | NPA-NXX-XXXX | [email protected]

April 13, 2022

John Smith Position Acadium Company address line 1 Company address line 2

Dear Mr. Smith,

I’m forwarding my application for Acadium’s content writing position. I found out about the opening through your booth at my university’s job fair last March. After speaking to your representative, I believe my education and organizational experience makes me uniquely qualified to be your next content writer.

As you can see in my resume, I led student teams for ABC Inc.’s annual regional digital marketing competition in my sophomore to senior year. This is partly due to my strong communication and project management skills, which are must-haves for your ideal candidate.

The other reason for my leadership role is my adaptability and resourcefulness. In all three years of competition, I learned our sponsor company’s apps—including their CRM, SEO, website analytics, and social media management tools—to understand how a functional content marketing strategy works. Because of my pro-activeness, I was able to set my teams’ goals, craft winning strategies, and receive special citations for our project, until we won in my last year.

My performance led to two successful internships: one with a sponsor company, and another with ABC Inc. In both internships, I shadowed marketing teams—remotely and on-location—and created an opportunity to gain hands-on experience. I learned how to create SEO-optimized posts and helped conceptualize videos I posted on social media platforms, resulting in commendations.

I chose to apply to Acadium instead of the companies I interned for because of its direction. Free education and mentorship drove my extracurricular activities. I joined mentorship programs for teens in high-risk communities in the belief that everyone deserves access to tools and support to reach their dream careers. Working for Acadium will support my long-term goal of helping make education accessible while getting to do what I know I do best: marketing.

I’m confident that I fit Acadium’s work culture, and can deliver the type of content that will help its mentorship reach those who need it the most. I’ve linked to three high-converting posts I created in my internship in my email. I can be reached through email and social media, should you need more information.

Sincerely, Jane Doe

Every marketing role has specific skills that you need to hit in your cover letter.

Keep your template specialized by noting what experiences and skills are best suited for specific marketing roles.

1) Digital marketing

Entry-level digital marketing jobs typically require you to wear many hats—and in some cases, ALL the hats. As a generalist role, you need familiarity with multiple marketing channels, including:

• Email marketing
• Direct selling
• Digital advertisements
• SEO marketing
• Social media marketing
• Video marketing
• Influencer marketing

Any familiarity with business-to-business (B2B) and business-to-client (B2C) marketing will also help. Job descriptions will also often look for candidates with these skills:

• Can formulate content strategies
• Analyze site data and online statistics
• Develop and edit assets for marketing campaigns

That’s aside from soft skills and core competencies —transferable skills applicable to a wide range of jobs.

2) Social media marketing

Working in social media involves retaining the attention of a community, and inspiring continued engagement with a business. That can’t be achieved by posting willy-nilly, or merely sharing the latest trends. Thus, your cover letter should reflect how you plan on doing this for your employer.

Having a working knowledge of Buffer, Hootsuite, Meta Business Suite, and other social media management platforms helps a ton. It’s a plus if you’ve used these to manage any projects or business in any capacity. And even if you don’t have professional experience using these tools, it shows that you know how to operate tools you’ll likely use in the open role.

It’ll help if you highlight relevant skills, such as writing, data analysis, and content creation. What’s more, showing interest in social media as a marketing tool can tell a recruiter that you’re interested in learning more about the job.

3) Content marketing

The sample template above works for entry-level content marketing positions! But aside from digital marketing skills, you’ll need a firm grasp of copywriting and design. Copywriting is essential for every digital marketer, while graphic design and video production are crucial for engaging with highly visual audiences.

4) Email marketing

Email marketing requires a lot of creativity and analytical thinking. That’s because you’ll need to create email campaigns that persuades audiences to click through, and analyze what prevented them from hitting delete. Head off your cover letter by exhibiting how you have these transferable skills. Dig deep, and you’ll find experiences you can use for your cover letter.

SEO is king in digital marketing. And as a fresher or someone switching careers into entry-level SEO work, you likely already have some knowledge in SEO. Here’s a quick checklist of SEO-relevant skills you can put in your entry-level cover letter:

• Data and market analysis
• Consumer behavior research
• HTML/CSS/JavaScript knowledge
• Keywords and phrase research
• Writing and editing skills

Right off the bat, one of the best ways to get relevant marketing experience is through courses . Marketing courses teach fundamentals while letting you practice on tasks that test your skills. And since they grant certification, you’ll have proof of your skills.

But if you want a surer way to prove you’re qualified, why not try a marketing apprenticeship ?

A marketing apprenticeship is more than just an apprenticeship. You’ll learn marketing by engaging in tasks that have a real impact on businesses. Plus, you’ll get to use marketing tools that may be cost-prohibitive or have wider functions when used by businesses.

Need more tips? Here are posts that will help you write your entry-level marketing cover letter, and in your general job search:

• How to Write a Marketing Cover Letter: The Unconventional Guide
• Job Search Strategy: Five Critical Habits to Develop
• Job Hunting Strategies: Five Habits to Break
• How to Get a Job after College with No Experience

Five years in journalism, two in proofreading, and eight in freelance ghostwriting. Creating content that's entertaining, informative, and actionable shapes my writing. When not scrutinizing my copy, I'm likely watching hockey.

Top Marketing Webinars for Digital Marketers in 2023

By attending these webinars, you will have the opportunity to learn from industry leaders, gain insider knowledge, and stay ahead of the competition.

9 Types of Digital Marketing to Choose From in 2023

Digital marketing is a dynamic field that offers diverse career opportunities. From search engine optimization to social media marketing, there are many specializations to explore. Whether you're just starting out or looking to switch careers, this guide will help you find your ideal digital marketing niche.

Subscribe to our newsletter for digital marketing resources

Become a better marketer with our digital marketing resources and tips shared weekly in your inbox.

Get started with Acadium

Build your marketing career for free or find marketing talent on any budget — fully remote.

Your Privacy

Privacy overview.

The 23 Best Cover Letter Examples: What They Got Right

Published: December 14, 2023

I've sent plenty of cover letters throughout my career, so I know it isn't usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don't include a cover letter when applying for a job. I definitely don't recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It's an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 20+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great .

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

Cover Letter Examples

• Standard Cover Letter Example
• Data-Driven Cover Letter Sample
• Entry-Level Cover Letter Example
• The Cover Letter That Explains 'Why,' Not Just 'How'
• The 'We're Meant for Each Other' Cover Letter
• The Cover Letter with H.E.A.R.T.
• Short-and-Sweet Cover Letter Example
• The Short Story
• The Bare Bones Cover Letter
• The Breezy Follow-Up
• The Administrative Assistant Cover Letter
• The Internship Cover Letter
• The Brutally Honest Cover Letter
• The Pivot Cover Letter
• The Graphic Design Cover Letter
• Consulting Internship Cover Letter Example
• Nonprofit Referral Cover Letter Example
• General Email Inquiry Cover Letter Example
• Post-Phone-Call Cover Letter Example
• Mission-Driven Graduate Cover Letter Example
• Short Recommendation Cover Letter Example
• Professor or Research Position Cover Letter Example
• Director Cover Letter Example
• Editorial Cover Letter Example
• Promotion Cover Letter Example
• Law Cover Letter Example

Customizable Cover Letter Examples

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

Download a Customizable Copy of This Cover Letter Example

This standard cover letter is among my favorite approaches because it hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities of your current role.

You also have the chance to describe the challenges you’ve mastered in previous roles, showing that you’re capable of facing any problem that comes your way.

Why I Love It

I love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Sample

Numbers are worth a million words — or that’s how I think the saying should go (if only we could include pictures in cover letters).

Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention.

Over the years, I've learned most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.

I love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement.

If I worked in a creative industry, for instance, I could include the number of creative assets you designed for your current company.

3. Entry-Level Cover Letter Example

Many of us have had "first job jitters" (that's what I'm calling it) when applying for our first career opportunity.

However, my experience taught me to increase my chances of getting that first interview by including a cover letter that explains how my education can help me succeed in the role I applied for.

In fact, HubSpot staff writer Erica Santiago says highlighting her education was key to snagging her first role out of college.

"When I graduated from journalism school, I only had a couple of internships under my belt and maybe some writing clips — not enough to compete with most young professionals with more experience," she recalls.

"So, I highlighted the classes I took such as 'News Reporting and Writing' or 'Electronic News Gathering," she says, "And I explained the assignments I did and how they gave me real-world experience in interviewing and reporting."

She says that's how she got her first job as a digital journalist for WSVN in Miami.

If you need help understanding how to highlight your education in a cover letter, look no further than this example from HubSpot.

While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes.

You can then convey how you can use your knowledge to help your target company reach its goals.

I love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.

Looking for more? Download the entire kit below.

5 Professional Cover Letter Templates

Fill out the form to access your templates., best cover letter examples.

What does a good cover letter look like in practice, and how can you make yours stand out? I  found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters include real company names and NSFW language that I've covered up.

1. The Cover Letter That Explains 'Why,' Not Just 'How'

You may already know how to talk about how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story.

I advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

Image Source

Here’s another instance of the power of personalization.

The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, I'm sure that would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While I love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company.

But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, I’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

Why This Is A Great Cover Letter

This example shows how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

Further reading: Sales Cover Letter Tips

2. The 'We're Meant for Each Other' Cover Letter

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

"Content Marketing Certified" shows the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ).

Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

Read more: Customer Service Cover Letter Tips

3. The Cover Letter with H.E.A.R.T.

HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent.

Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices.

Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

Featured Resource: 5 Free Cover Letter Templates

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.

Short Cover Letter Examples

4. the short-and-sweet cover letter.

In 2009, David Silverman penned an article for Harvard Business Review titled, " The Best Cover Letter I Ever Received. " That letter has three complete sentences, as follows:

One might argue that this particular letter is less than outstanding, and I'll also admit it's an older example.

It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question.

But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.

"The writer of this letter took the time to think through what would be relevant to me," writes Silverman. "Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on."

When you apply for a job, start by determining two things:

• Who might oversee the role — that’s often included in the description, under "reports to." Address your letter to that individual.
• Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.

The key to this standout cover letter is research.

By looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you can create solutions for them.

Read here for more tips on how to land your dream job .

5. The Short Story

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

• Detail the experience she already has with the organization.
• Stand out to the hiring team.

I notice her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point.

In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.

6. The Bare Bones Cover Letter

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader.

Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you.

Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

Check out this post for more useful cover letter tips .

7. The Breezy Follow-Up

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

This short cover letter is the result. I especially admire how she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.

Not only does Amanda include links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

• Summarizes the expertise she has relevant to the posting
• Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
• The reader gets everything they need in an organized and thoughtful manner.

8. The Administrative Assistant Cover Letter

In this cover letter the candidate, Michelle, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

It’s clear that she’s passionate about not only the music industry, but Epic as a whole.

She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research.

Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company.

All of this communicates that she’d be able to start with very few hiccups while getting up to speed.

Further reading: 15 Cover Letter Templates

9. The Internship Cover Letter

Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field.

In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

• Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying for a business analyst position, so mentioning their involvement in a FinTech group makes sense.
• Previous internships in relevant fields: Our applicant points out that they’ve interned as a Business Analyst at another firm. Pointing out that they’ve done the role before will help make their case for fit.
• Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bilingual support, knowing multiple languages is an asset.

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.

Further reading for recent graduates:

• How to Find a Job After College
• Writing a Cover Letter for an Internship

Creative Cover Letter Examples

10. the brutally honest cover letter.

Then, there are the occasions when your future boss might appreciate honesty — in its purest form.

Former Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example " the best cover letter " (which he received while he was with Squarespace):

As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company.

But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

"Remember that I'm reading these all day long," Hertzberg writes. "You need to quickly convince me I should keep reading. You need to stand out."

The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while making it clear why they are a good fit for the role.

Further reading:

• How to Stand Out and Get Hired at Your Dream Company
• How to Find Your Dream Job

11. The Pivot Cover Letter

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

It’s clean but effective.

Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context.

The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.

12. The Graphic Design Cover Letter

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

It’s got so much going for it:

• Pop of color
• Clean layout
• Interesting fonts

Besides the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant proves their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and emphasizing their greatest achievements.

Pro tip: If you're applying for a graphic design job, share a link to your graphic design portfolio website , even if it's not an application requirement.

Job Cover Letter Examples

Next up, let’s go over some classic cover letter examples for jobs, especially if you’re applying to internships or only have a few years of experience.

The below cover letters follow the golden rules and don’t deviate too much from the standard — which is ideal if you’re applying to positions in more traditional industries.

13. Consulting Internship Cover Letter Example

Many internship applicants are early on in their careers or are still in college. That means they’ve yet to gather enough experience to offer tangible proof of their ability to do the job.

That means that a cover letter is the place where an internship applicant can shine.

This cover letter example highlights the applicant’s skills in a bullet-point format. That makes it easier for an overburdened hiring manager to get the essence of her points, quickly, if they’re only skimming cover letters.

Not only that, but this applicant personalized the letter in every single sentence. She shares information about her prior conversations with some of the company’s employees and mentions the company’s name at every turn.

While she only has one prior consulting job, she deftly mentions the skills she developed in that role and ties them into her desired position at Quantcast Product Group.

This cover letter example does a fantastic job advertising the applicant’s soft skills in a highly scannable format — while still going heavy on the personalization.

Don’t be shy to lightly play with formatting to get your point across and to imbue the letter with your passion for a company.

14. Nonprofit Referral Cover Letter Example

This cover letter example for a nonprofit job hits the ground running by right away inserting the name of one of the nonprofit’s Superintendents.

That’s an excellent way to get a recruiter’s attention and make you stand out from the slush pile, even if you’re only just out of school, as is the case for this applicant.

If you’ve received an internal recommendation for a position, you’d be wise to open your letter with that information. Don’t worry about it feeling too stilted or strange — remember, hiring managers only skim letters.

Your goal is to make sure they get information about you that they otherwise won’t get from your resume.

With only three full paragraphs, this cover letter example is short, sweet, and to the point. No time is wasted, and it also goes over the critical basics, such as skills and experience.

This nonprofit cover letter includes a recommendation from an internal employee at the target organization, making it more likely to stand out from the slush pile.

I  also love that it doesn’t skimp on the basics, such as skills, enthusiasm, and experience.

15. General Email Inquiry Cover Letter Example

Even if a job opportunity isn’t available at an organization yet, it doesn’t mean that there won’t be. You can always send a general inquiry cover letter, like the one in this example.

This email cover letter for a political campaign internship is short and sweet, but includes the critical information the campaign coordinator needs to consider the applicant for any new positions that may open up.

The best part about this cover letter is that it can be easily customized from one political campaign employer to the next.

While it does include a level of personalization, it’s brief and can be easily changed to address the specific political candidate.

When sending general inquiries like this one, it’s essential to make the personalization aspect as pain-free as possible for yourself. That may mean including only one sentence or two, knowing that a general inquiry might not be replied to.

Setting up customized email signatures is also highly recommended. They should include your name, job title, and ideally links to your website or social accounts as well as your headshot.

These add a professional touch and help you stand out from other cover letters in the recipient’s inbox. At the same time, the headshot makes you easier to remember in case a job position becomes available, while the website or social links allow recruiters to learn more relevant details about you.  

This email cover letter example hits all the right notes while keeping it brief and to-the-point. While we don’t recommend choosing this format for a formal cover letter, it works if you’re sending a general inquiry to an employer over email.

It’s also a good example to follow if you’re still in college or have very little experience.

Read more: How to Write a Letter of Interest

16. Post-Phone-Call Cover Letter Example

If you get a phone call from a potential employer and they invite you to send your resume, pat yourself on the back — that is such a win. In your cover letter, be sure to mention that right away, like this example does.

A hiring manager or an executive at a company likely has a lot of tasks on their plate, which means that they may forget about your call from one week to the next.

That is totally okay, which is why this example starts with a reminder that the applicant and the letter recipient spoke back on January 31st. It also has a few more details about why they started speaking in the first place.

Aside from leveraging the phone call that’s already occurred, this cover letter also does an excellent job explaining why the applicant is an ideal choice for the job.

It goes into detail about skills and previous experience with a high level of enthusiasm, and includes a promise to follow up at the end.

This cover letter example includes two things that will immediately draw my attention: A phone call they’ve already had, and a mutual contact at their organization.

The job and internship search can be grueling; never be afraid to use everything you have at your disposal to improve your standing over other applicants.

Read more: How to Start a Cover Letter

17. Mission-Driven Graduate Cover Letter Example

This cover letter example from a recent B.A. graduate wowed me from the first sentence.

The applicant right away explains her attained degree and her specific career interests, then dives into the aspects of her experience that make her such a great candidate.

It's so personalized to the employer’s own mission that it’s difficult to stop reading it.

Even if the hiring manager isn’t a science or health professional, they would be able to effectively gauge the applicant’s suitability for the role by the expertise she shows in her cover letter alone.

The applicant explains at length why she’s excited to work for that specific hospital. The organization serves Aboriginal populations, which aligns with her own values and research interests.

In the last paragraph, she summarizes what she knows about the employer in one sentence, then describes how each of her experiences supports the employer’s mission.

That is an exceedingly clever and meaningful way to align yourself with an organization at a deeper level.

If you’re applying to a mission-driven organization, don’t be shy about showing your excitement and expertise. You don’t need a lot of experience to show that your values align with those of your target organization.

This cover letter example is especially good inspiration if you’re making a career change, have only just a few internships under your belt, or are graduating from college.

18. Short Recommendation Cover Letter Example

Referral or recommendation cover letters don’t need to be too long, and this is a great example of that. It immediately leverages a mutual connection at the company.

The mutual connection recommended that the applicant contact the hiring manager for a role, which is a piece of information I  always recommend you frontload in your letter.

This specific cover letter comes from an applicant with little experience, making it a good example to follow if you’re switching careers or just out of college.

Instead of talking about their experience, the applicant uses anecdotal evidence to convey their enthusiasm for working at that company.

The writer also goes over their most salient skills, such as being able to speak multiple languages. They also explain how their degree directly applies to the target role.

I  love that the candidate highlights their leadership abilities and makes that an effective selling point for being hired.

This cover letter doesn’t go on for too long, which we love. It’s simple and sweet and provides all the information the hiring manager needs to look more closely at the applicant’s resume and make an interviewing decision.

19. Professor or Research Position Cover Letter Example

Academic or research position cover letters might require a little more information than the typical cover letter — and this is one such example. Why is it okay to go a little longer?

Because the letter is not only a way to supplement the PhD candidate’s academic CV, but to provide a writing sample for the search committee.

I love this cover letter because it expresses the candidate’s enthusiasm for teaching and explains her instructional ethos, such as providing out-of-the-classroom opportunities, championing communication, and encouraging students to step out of their comfort zone.

The applicant also suggests courses she may be able to teach at the target institution, and expresses her interest in developing new courses as needed.

She also suggests how she can enhance the college’s extracurricular programming by offering study abroad courses, which shows not just an interest in teaching but adding to the school’s overall culture.

While this letter goes for a little longer than recommended, it serves as a fantastic writing sample and explains the applicant’s research background at length.

If you’re applying to academic or research roles, don’t be afraid to go into detail about what most excites you in terms of research interests.

20. Director Cover Letter Example

This cover letter example — for a Director of Catering position at a university — doesn’t waste any time.

The applicant right away says that they’re a strong candidate for the role, then jumps right into three salient qualifications that make him a great fit.

I love how the applicant uses bullet points and bold text to guide an overburdened hiring manager through the cover letter — and to give them permission to scan it, if needed.

If the hiring manager would like more information or actual examples of the skills, they merely need to read the rest of the bullet point paragraph.

As mentioned, light formatting can be beneficial to your cover letter, as it draws the recruiter’s eyes and prevents them from having to fish for the information they’re looking for.

This short, sweet cover letter includes the critical information a hiring manager or high-level executive needs to make an interview decision.

I  love the use of formatting that doesn’t stray too much from regular cover letter conventions, and I  like that the applicant kept all other paragraphs extremely brief.

21. Editorial Cover Letter Example

Applying for an editorial or journalistic position? Like a cover letter example I  shared earlier, you can take a more storytelling approach to capture the hiring manager’s attention.

This cover letter example does that effectively by telling an anecdote that directly mentions the newspaper where they’d like to work.

This immediately draws the reader in and tells them that this application isn’t random at all; the applicant would like to work at the newspaper because they’ve read it every morning.

Not only that, but they have a favorite reporter on the newspaper’s staff. The applicant then jumps into the specific reason they want to take an editorial position at the Baltimore Sun.

The cover letter includes all pertinent information, such as how previous positions have equipped the applicant to take on this job. It closes with enthusiasm after keeping the reader rapt every step of the way.

The applicant uses storytelling to — you guessed it — apply for a position that needs storytelling skills. If you’re applying for a data-driven position or a graphic design position, why not showcase those skills in the cover letter itself?

I  like that this letter doesn’t diverge too much from cover letter conventions while still differentiating itself.

22. Promotion Cover Letter Example

In this cover letter example, the applicant already works for the employer and wishes to apply for the next position to move up in their career.

I  like that the letter cites the applicant’s extensive knowledge of the organization, which will no doubt give them an advantage over external applicants.

Not only that, but the applicant also references their experience before they started working at the employer and uses that information to make their candidacy even more desirable.

Lastly, this letter includes a healthy level of enthusiasm for the university and the position — something that is never extra in a cover letter.

This cover letter example does an excellent job showing the candidate’s knowledge of their current organization while stating why they’re a natural fit for the promotion.

Plus, the letter includes information on the applicant’s relevant activities outside of work — if you’re involved in any organizations that might help you do your job better, be sure to include them.

23. Law Cover Letter Example

This law cover letter example jumps right into personalization, a bold move that will serve you well if you’re genuinely interested in a company and want to stand out.

The applicant cites the recipient’s recent article on bond litigation, then ties that into the role they’d like to get at the law firm.

The applicant then goes into his skills and the feedback he’s received from past managers. This is an excellent way to introduce your skills without sounding dry — or even unfounded.

By citing positive feedback you’ve received, you’ll imply that others have praised you for having those skills, and that you’re not only "tooting your own horn."

Pro-Tip: In cover letters, it’s absolutely okay to toot your own horn — that’s what they’re for. But if you can cite others’ remarks, that also helps.)

At just two and a half paragraphs, this letter is exceedingly short but no less effective. It’s an excellent example of how to personalize your letter quickly while still conveying the essentials of a cover letter.

This short cover letter example keeps it brief while still creating high impact. The applicant personalizes the letter immediately, cites external feedback, and conveys enthusiasm.

This letter proves you don’t need to write a novel about an employer to sway the hiring manager into giving you an interview.

Now that I've shown you some excellent examples, let's talk about how you can create the best cover letter for your dream job.

What is a good cover letter?

A cover letter is used to show your interest in the role, passion for the company, and the impact you've had in previous positions. Good cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.

What’s on a cover letter?

Before you start writing your cover letter, let's cover a few basic must-haves you'll want to include. If you’re looking for more detailed instructions, check out this guide to writing a cover letter .

Add a simple, but pleasant greeting to address the recruiter or hiring manager.

Learn more:

• Dear Sir or Madam Alternatives
• Cover Letter Greetings

Write a catchy introduction that explains why you’re interested in the role.

• How to Write an Introduction
• Tips for Writing a Good Introduction Sentence

Work Experience

This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

• How to Write About Your Professional Background
• Professional Bio Examples
• LinkedIn Bio Examples

In this paragraph, add a call-to-action by expressing interest in an interview. Offer your contact information and sign off.

• Email Closing Line Examples
• Tips for Writing Conclusions

What does a cover letter look like?

Besides showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample. It shows off your personality and your ability to convey ideas.

That's a lot of information to include on a single page, so it can help to have a clear structure to start with.

Check out our fillable cover letter templates to see how you should organize the content of your cover letter.

What makes a great cover letter?

A cover letter is personal, but it also needs to help you reach a goal and help the hiring team understand how you could perform that role with their company. This complexity can make cover letters really tough to write.

Because cover letters are difficult to write, many come off as boring, basic, or confusing for hiring managers to read. But the tips below about the qualities that make a cover letter great can help you take your cover letter from basic to bright.

Start with this quick video, then keep reading for more tips:

Personalized Introduction

Begin with an introduction that's personal. It should capture the reader's attention and address your recipient by name. Then, add a compelling opening sentence that emphasizes your interest in the specific role.

Helpful Cover Letter Introduction:

"Dear [Hiring Manager's Name],

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it's about your experience, isn't it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

"At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface."

Unhelpful Cover Letter Experience:

"I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results."

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

"I lead a team of five content writers while increasing website traffic by 18% year-over-year."

Unhelpful Cover Letter Example:

"I have a great track record of leadership and achieving fantastic results."

Research and Company Knowledge

Hiring teams aren't hiring anyone with the skills to do the job. They're hiring a person they'll work alongside at their specific company.

So, to show that you're not just looking for any job anywhere, share your knowledge of the company's industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

"I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot."

Unhelpful Cover Letter Research:

"I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations."

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

"I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization."

Unhelpful Cover Letter Tone:

"Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting."

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you'd most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you're feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

Related articles.

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Is a Cover Letter Necessary in 2024?

How to Write a Cover Letter for an Internship [Examples & Template]

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

The Ultimate Guide to Writing a Cover Letter

How to Start a Cover Letter to Impress Employers [+ 14 Examples]

Eight Cover Letter Greetings for Every Situation

7 Expert Cover Letter Tips to Get the Job

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Privacy preference center

We care about your privacy

When you visit our website, we will use cookies to make sure you enjoy your stay. We respect your privacy and we’ll never share your resumes and cover letters with recruiters or job sites. On the other hand, we’re using several third party tools to help us run our website with all its functionality.

But what exactly are cookies? Cookies are small bits of information which get stored on your computer. This information usually isn’t enough to directly identify you, but it allows us to deliver a page tailored to your particular needs and preferences.

Because we really care about your right to privacy, we give you a lot of control over which cookies we use in your sessions. Click on the different category headings on the left to find out more, and change our default settings.

However, remember that blocking some types of cookies may impact your experience of our website. Finally, note that we’ll need to use a cookie to remember your cookie preferences.

Without these cookies our website wouldn’t function and they cannot be switched off. We need them to provide services that you’ve asked for.

Want an example? We use these cookies when you sign in to Kickresume. We also use them to remember things you’ve already done, like text you’ve entered into a registration form so it’ll be there when you go back to the page in the same session.

Thanks to these cookies, we can count visits and traffic sources to our pages. This allows us to measure and improve the performance of our website and provide you with content you’ll find interesting.

Performance cookies let us see which pages are the most and least popular, and how you and other visitors move around the site.

All information these cookies collect is aggregated (it’s a statistic) and therefore completely anonymous. If you don’t let us use these cookies, you’ll leave us in the dark a bit, as we won’t be able to give you the content you may like.

We use these cookies to uniquely identify your browser and internet device. Thanks to them, we and our partners can build a profile of your interests, and target you with discounts to our service and specialized content.

On the other hand, these cookies allow some companies target you with advertising on other sites. This is to provide you with advertising that you might find interesting, rather than with a series of irrelevant ads you don’t care about.

Lead Digital Marketing Strategist (Ideal Resume)

This resume example was created by analyzing 394 successful resumes that helped real people get hired. The goal was to create an ideal resume not by following textbook definitions, but by implementing what works in practice. This ideal resume has the same structure, uses the same language, and follows the same principles as those successful resumes. Download it for free to create the first draft of your own resume.

Related resume guides and samples

How to write a powerful advertising manager resume?

How to write an irresistible brand ambassador manager resume?

How to write a content manager resume

How to write an impactful digital marketing resume?

How to write a job-winning event coordinator resume?

How to write a great marketing assistant resume?

How to write a great marketing manager resume

How to write an effective public relations resume

Lead Digital Marketing Strategist (Ideal Resume) (Full Text Version)

Mark bradley, professional summary.

Digital Marketer with 8+ years of experience in driving brand growth through innovative campaigns and targeted strategy. Demonstrated talent for increasing web traffic by 150% and boosting conversion rates by 60%. Committed to enriching customer experiences and elevating brand reputation using data-driven approaches. Exceptional ability to collaborate cross-functionally, manage multiple projects simultaneously, and innovate under tight deadlines. 

Work Experience

• Devised a comprehensive SEO strategy that improved the organic website traffic, resulting in an increase of 180% within just one year.
• Managed a successful Pay-Per-Click (PPC) campaign, which generated a significant boost in conversion rates.
• Developed a series of engaging content strategies that captivated our target audience, enhancing customer retention by 25%.
• Analyzed market trends, successfully predicting key turning points, informing campaign strategy.
• Collaborated on a viral social media campaign that reached over 1 million users.
• Optimized clients' website designs, improving user experience and increasing average session duration by 15%.
• Coordinated a successful influencers' marketing campaign that secured prominent features in The New York Times and Forbes.
• Streamlined email marketing approaches, significantly improving click-through rates.
• Employed SEO techniques, elevating site exposure and positioning the company on the first page of Google search results.
• Led a team to develop a mobile app that landed on Google's 'Top 10 Apps' list.
• Administered webinars, gathering 40% more leads for sales teams.
• Implemented advanced email marketing tactics, resulting in increased open rates.
• Significantly improved site traffic through strategic development of the company blog.
• Enhanced market research on LinkedIn trends, generating campaign strategy insights.

Core Skills

Technical abilities.

Top ROI Campaign Award 2019

• Honored by the Digital Marketing Institute for a Search Engine Marketing campaign that yielded a 200% return on investment.

Volunteering

• Offers pro bono consulting services to aid a local non-profit in the development and execution of their digital marketing strategy.
• Creates successful social media campaigns, increasing the organization's online followers.
• Provides hands-on training to staff members on utilizing SEO best practices and social media platforms.

A Lead Digital Marketing Strategist is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services. They play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. This role involves overseeing the strategic planning and execution of digital marketing initiatives, analyzing performance data, and optimizing campaigns across various digital channels to achieve business goals.

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.

Edit this sample using our resume builder.

Let your resume write itself — with ai..

Similar job positions

Digital Marketing Events Coordinator / Planner Content Manager Marketing Assistant Public Relations (PR) Marketing Manager Advertising Manager Brand Ambassador Manager

Related marketing / PR resume samples

Related marketing / PR cover letter samples

Let your resume do the work.

Join 5,000,000 job seekers worldwide and get hired faster with your best resume yet.

5 Email Marketing Cover Letter Examples

Email Marketers excel in creating engaging content that captivates audiences, driving them to take action and fostering brand loyalty. Similarly, your cover letter is your chance to craft a compelling narrative that captures the attention of recruiters, showcasing your skills, experiences, and passion. In this guide, we'll delve into the best cover letter examples for Email Marketers, ensuring your application not only stands out but leaves a lasting, positive impression.

Cover Letter Examples

Cover letter guidelines, email marketing cover letter example, junior email marketing specialist cover letter example, senior email marketer cover letter example, email marketing specialist cover letter example, email marketing coordinator cover letter example, how to format a email marketing cover letter, cover letter header, what to focus on with your cover letter header:, cover letter header examples for email marketing, cover letter greeting, get your cover letter greeting right:, cover letter greeting examples for email marketing, cover letter introduction, what to focus on with your cover letter intro:, cover letter intro examples for email marketing, cover letter body, what to focus on with your cover letter body:, cover letter body examples for email marketing, cover letter closing, what to focus on with your cover letter closing:, cover letter closing paragraph examples for email marketing, pair your cover letter with a foundational resume, cover letter writing tips for email marketings, showcase your knowledge of email marketing best practices, highlight your analytical skills, discuss your experience with email marketing tools, emphasize your writing skills, highlight your creativity, cover letter mistakes to avoid as a email marketing, failing to highlight relevant skills, generic and non-personalized content, ignoring the importance of proofreading, being too lengthy, not showing enthusiasm, cover letter faqs for email marketings.

The best way to start an Email Marketing cover letter is by grabbing the reader's attention with a strong, compelling introduction. You could start by mentioning a successful email campaign you've run or a significant achievement in your previous role. For instance, "Having increased email open rates by 30% at my previous company, I am excited about the opportunity to bring my skills and experience to your team." This not only shows your capability but also your enthusiasm for the role. Remember to address the hiring manager by name if possible, to make your letter more personal and engaging.

Email Marketers should end a cover letter with a strong closing statement that reiterates their interest in the position and the value they can bring to the company. It's important to maintain a professional tone while showing enthusiasm. You could say something like, "I am excited about the opportunity to bring my unique skills in email marketing to your team and help drive further success. Thank you for considering my application." After the closing statement, include a professional sign-off like "Sincerely" or "Best regards," followed by your full name. It's also a good idea to include your contact information below your name, even though it's also at the top of the letter, to make it easy for the hiring manager to reach you. Remember, the goal of the cover letter is to intrigue the reader enough to look at your resume and invite you for an interview.

A cover letter for Email Marketing positions should ideally be about one page long, or around 300-500 words. This length is enough to succinctly present your qualifications, experience, and interest in the role without overwhelming the reader. Remember, hiring managers often have many applications to go through, so it's important to keep your cover letter concise and to the point. Use this space to highlight your most relevant skills and experiences that directly apply to the role in email marketing, such as campaign management, data analysis, or content creation.

Writing a cover letter with no experience in Email Marketing can seem daunting, but it's all about showcasing your transferable skills, eagerness to learn, and passion for the field. Here's how you can approach it: 1. **Start with a strong introduction:** Begin by addressing the hiring manager directly if you know their name. If not, a simple "Dear Hiring Manager" will suffice. Then, introduce yourself and express your interest in the Email Marketing position. 2. **Highlight relevant skills:** Even if you don't have direct experience in Email Marketing, you likely have skills that are transferable. These could include strong written communication skills, creativity, analytical thinking, or knowledge of digital platforms. Be sure to provide examples of how you've used these skills in past roles or projects. 3. **Show your knowledge of Email Marketing:** Demonstrate that you understand the basics of Email Marketing and its importance in today's digital world. You can mention any relevant coursework, certifications, or self-study you've done in this area. 4. **Express your willingness to learn:** Employers value candidates who are eager to grow and learn. Make sure to express your willingness to learn and adapt to new technologies and strategies in Email Marketing. 5. **Show enthusiasm for the company:** Do some research about the company and express your enthusiasm for their mission, products, or services. This shows the hiring manager that you're interested in their company specifically, not just any job in Email Marketing. 6. **Close professionally:** Thank the hiring manager for considering your application and express your interest in discussing your qualifications further. Remember, the goal of the cover letter is to get the hiring manager interested in you as a candidate, even if you don't have direct experience. Show them that you have the skills and passion to succeed in Email Marketing, and they'll be more likely to give your resume a closer look.

Related Cover Letters for Email Marketings

Digital marketing manager cover letter.

Digital Marketing Specialist Cover Letter

Content Manager Cover Letter

Social Media Manager Cover Letter

SEO Manager Cover Letter

Marketing Manager Cover Letter

Email Marketing Cover Letter

Junior Email Marketing Specialist Cover Letter

Senior email marketer cover letter, email marketing specialist cover letter, email marketing coordinator cover letter, related resumes for email marketings, email marketing resume example.

Try our AI-Powered Resume Builder