summary of amazon case study

No wonder its sales are expected to reach an astounding USD 746.22 billion with a valuation of USD 2 trillion in 2024! From being an online bookseller headquartered in a garage to becoming the second most valuable brand in the world, the saga of this global brand is a case study in all the leading business schools.

Our business case study explores Amazon's revenue model and culture of customer metrics, history of Amazon.com and marketing objectives. In the final quarter of 2022, Amazon reported net sales of over $149.2 billion. This seasonal spike is typical of Amazon's quarterly reporting, but the growth is undeniable as this was the company's highest ...

Amazon runs a platform business model as a core model with several business units within. Some units, like Prime and the Advertising business, are highly tied to the e-commerce platform. For instance, Prime helps Amazon reward repeat customers, thus enhancing its platform business. Other units, like AWS, helped improve Amazon's tech infrastructure.

Abstract. In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all were happy with Amazon's meteoric rise.

HANNAH BATES: Welcome to HBR On Strategy, case studies and conversations with the world's top business and management experts, hand-selected to help you unlock new ways of doing business. Amazon ...

In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all were happy with Amazon's meteoric rise. Many traditional retailers in the United States were going bankrupt, while major ...

Amazon is now in more than 200 countries, and its website sells almost everything. Its subsidiaries include Audible, Twitch, IMDb, and Amazon Web Services. Amazon Marketing Strategy is something that has become a case study at all the top MBA colleges. Amazon's marketing strategy helped the company achieve a 1.7 trillion-dollar valuation in 2021.

The purpose of this case is to present a balanced and up-to-date business history of the company. Amazon.com's Stock Price Path (Source: Quicken.com, S stands for stock split, Accessed on ...

Amazon also offers a third-party selling platform, Amazon marketplace, that allows merchants to offer goods and services through an online shopping mall. Amazon charges a commission based on a formula involving the sale price of the item, a shipping credit, a referral fee of 6-25% of the sale price, a variable closing fee and a $0.99 fixed ...

The final chapter involves the description of the Amazon case study. The intention is to reconnect the various categorizations illustrated in the previous chapter to a real-world example for the purpose of presenting a successful case of business disruption as Amazon is known to have disrupted retail. The analysis aims at highlighting the fact ...

This page titled 14.7: Case study - Amazon Prime is shared under a CC BY-NC-SA 3.0 license and was authored, remixed, and/or curated by Rob Stokes via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.

Amazon uses case study interviews because your performance in a case study interview is a measure of how well you would do on the job. Amazon case interviews assess a variety of different capabilities and qualities needed to successfully complete job duties and responsibilities.

This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers' privacy in the digital age, the value of customers' own data, and the change in regulations aimed to protect consumers that move companies from using third party data to first party ...

Amazon, 2019 Notes. February 2021 → profits increased to $22,899 million compared to $2,233 million in 2015. Not all shareholders were happy because traditional retailers like Walmart and Best Biu were forced to invest a lot in online retailing → every retail sector under threat while Amazon boomed in COVID-19 and ambition for healthcare and autonomous vehicles caused concern Faced ...

Keeping Up with Growth. As Amazon's business grew, the size of the IMS database also grew—by up to 50 percent annually. Such growth required the engineering team to spend up to 40 percent of its time each year scaling the database persistence layer. The Oracle database that IMS originally used had limited database connections and input ...

This is called Email Marketing. Amazon's email marketing strategy is simple, it sends its customers personalized product recommendation emails, based on various aspects like - purchase history, past order value, location, age, gender, and on-site browsing. Here's an example of one such personalized email.

Amazon.com is the world's largest online retailer. In 2011, Amazon.com switched from tape backup to using Amazon Simple Storage Service (Amazon S3) for backing up the majority of its Oracle databases. This strategy reduces complexity and capital expenditures, provides faster backup and restore performance, eliminates tape capacity planning for backup and archive, and frees up administrative ...

Amazon has been true to its word to manage a long-term strategy to produce productivity. It remains one of the worlds leading growth companies and its stock rises constantly. When it finds opportunities to serve new customers, or existing customers in new ways, it conceives and builds new business models to exploit them.

Amazon Case Study Amazon is an electronic commerce and a cloud computing business in Seattle, Washington (Amazon, 2017). Amazon first started out as an online bookstore, and later diversified to be a major online shopping website (Amazon, 2017).

An in-depth quantitative case study on the Brazilian Amazon is presented. Chapter 16: The state of conservation policies, protected areas, and Indigenous territories, from the past to the present Two management classifications are the cornerstone of Amazonian conservation: protected areas and Indigenous territories.

Financial Statements Examples - Amazon Case Study. An in-depth look at Amazon's financial statements. Over 1.8 million professionals use CFI to learn accounting, financial analysis, modeling and more. Start with a free account to explore 20+ always-free courses and hundreds of finance templates and cheat sheets.

Amazon.com "Live" Case Study Table of Content Table of Content 2 Executive Summary 2 Corporate Culture 3 Industry Analysis through Porter's Five Forces 5 ... Summary: Amazon.com is a global leader in online-retail. The company was born out of the tech boom of the 1990's and founded by Jeff Bezos. Since its founding as an online ...