domino's business plan in india

• Food & Beverage

Domino's Franchise in India: Cost, Fee, Profit & How to Apply

Domino's Pizza, a global pizza giant, has left an indelible mark on the culinary landscape of India. From its humble beginnings to its current status as a pizza powerhouse, Domino's journey in the Indian market is a testament to adaptability, innovation, and a keen understanding of local tastes.

Starting a Domino's franchise in India can be an attractive prospect given the country's pizza affinity. With the established brand's popularity and the pizza craze sweeping the nation, Domino's presents a lucrative franchise opportunity. In this guide, we'll walk you through the intriguing story of Domino's in India, exploring its entry, franchise model, business growth, technological innovations, community engagement, and the promising future that lies ahead.

Dominos’ Franchise in India: An Overview

In the late 1990s, Domino's Pizza made its foray into the Indian market, capitalizing on the country's growing appetite for international cuisine. However, the initial journey wasn't without its challenges. Local culinary preferences, diverse cultural nuances, and competition posed hurdles that required strategic navigation.

Early Challenges and Strategies

To overcome early challenges, Domino's adopted a proactive approach. They conducted in-depth market research to understand the Indian palate, tweaking their recipes to suit local tastes. This adaptability, combined with strategic marketing, played a pivotal role in positioning Domino's as a preferred choice for pizza enthusiasts.

Adaptation to Local Tastes and Preferences

One of the key factors behind Domino's success in India is its ability to cater to diverse tastes. The menu evolved to include vegetarian options that resonate with the predominantly vegetarian Indian population. Innovations such as the introduction of spicy toppings and fusion flavors further endeared Domino's to the Indian consumer.

Talking about the Franchise Model, Domino's has used their franchise model to expand their business further in India and they've been constantly improving their franchise model to expand further and broader their horizons in india.

Scope of Domino’s Pizza Franchise In India

Domino's offers a proven business model, ongoing support, market stability, menu diversity, growth potential, and community engagement for entrepreneurial success.

Types of Domino's Franchise Outlets in India

Domino's in India offers three types of outlets: Traditional, Non-traditional, and Transitional . Traditional Stores : Traditional stores are the most common type, where customers can dine in or order for delivery. These outlets have a seating area and a kitchen where the pizzas are prepared. Non-Traditional Stores : Non-traditional stores, on the other hand, are located in places like airports, railway stations, and malls. These outlets are smaller in size and primarily focus on takeaway and delivery services. Transitional Stores : Transitional stores are a combination of both Traditional and Non-traditional outlets. They offer dine-in services but have a smaller seating capacity compared to Traditional stores. Customers can also opt for takeaway or delivery services at these outlets. Each of these types of outlets caters to different customer preferences and ensures that Domino's Pizza is accessible to a wide range of people in India.

Cost of Domino's Franchise in India

The investment required for a Domino's franchise varies on the store model you are planning to open. An investor must have an ability to invest INR 1.25 Cr (INR 125 Lacs) or more as this is minimum investment that will be required for Domino’s Sub Franchise store. This investment is over and above the property that you may own or will plan to take it on lease / rentals.

 This includes the franchise fee, which is typically around INR 25 lakhs, as well as the costs associated with setting up the store, equipment, inventory, and other operational expenses. It's important to note that these figures are subject to change, and it's always recommended to reach out to Domino's directly for the most up-to-date information and detailed requirements.

Basic Requirements for Domino’s Franchise in India

The specific requirements may vary depending on the location and other factors, but here are some general guidelines to consider: 1. Store Size : The recommended minimum store size for a Domino's Pizza franchise in India is typically around 600 to 2,000 square feet. This includes both the front-of-house area for customers and the back-of-house area for food preparation and storage. Moreover, The space needed for a Domino's outlet depends on its type:  - Dine-in Restaurant : Ranges from 800 to 2,000 square feet.  - Delivery and Carryout Store : Requires 400 to 1,000 square feet.  - Express Outlet : Occupies 200 to 400 square feet, designed for high-traffic areas.

2. Seating Capacity : While Domino's Pizza is primarily known for its delivery and takeout services, many locations also have seating areas for customers who prefer to dine in. The seating capacity can vary, but a typical range is around 20 to 30 seats.

3. Kitchen Equipment : As a Domino's Pizza franchise, you will need to have the necessary kitchen equipment to prepare and cook pizzas. This includes ovens, dough mixers, refrigeration units, and other essential equipment. The specific requirements for equipment may be provided by the franchisor.

4. Storage Space : In addition to the kitchen equipment, you will also need sufficient storage space for ingredients, packaging materials, and other supplies. This may include walk-in refrigerators, freezers, and shelving units.

5. Parking : It is important to consider the availability of parking space for customers, especially if you are planning to have a dine-in option. Having convenient parking can enhance the overall customer experience. It is worth noting that these are general guidelines, and you should consult with Domino's Pizza or the franchisor for specific requirements and recommendations for your location. Additionally, local regulations and building codes may also impact the space requirements for your franchise.

Documents and Licenses required to Open a Domino’s Franchise In India

There are certain documents and licenses that you will need to obtain if you’re planning to open a domino’s franchise in india. These requirements may vary depending on the specific location and regulations of the city or state where you plan to operate. Here are some of the common documents and licenses that you will likely need:

1. Business Registration : You will need to register your business entity with the appropriate government authorities. This may involve obtaining a Certificate of Incorporation or a Partnership Deed, depending on the legal structure of your business.

2. Trade License : A trade license is typically required to legally operate a food business in India. You will need to obtain this license from the municipal corporation or local authority in the area where your franchise will be located.

3. Food License : In order to ensure food safety and hygiene, you will need to obtain a Food License under the Food Safety and Standards Act, 2006. This license is issued by the Food Safety and Standards Authority of India (FSSAI) and demonstrates that your franchise complies with food safety regulations.

4. Fire Safety Certificate : To ensure the safety of your establishment and customers, you will need to obtain a Fire Safety Certificate. This certificate is issued by the local fire department after a thorough inspection of your premises.

5. GST Registration : Goods and Services Tax (GST) registration is mandatory for all businesses in India that have an annual turnover above a certain threshold. You will need to register for GST and obtain a unique identification number (GSTIN).

6. Trademark License : As a franchisee, you will need to obtain a license from Domino's Pizza to use their trademark and brand name. This license agreement will outline the terms and conditions of your franchise agreement.

How to Apply for Domino's Franchise in India

In order to initiate the process to open a Domino's franchise, You can follow the below mentioned process:

• Connect with Jubilant Foodworks Limited : They serve as Domino's master franchisee in India, holding a key position in the market. Establishing a robust partnership with them can be a strategic move, leveraging their expertise and established presence in the region.
• Location and Infrastructure : When setting up a new Domino's Franchise, it's important to choose an appropriate location with ample space and appealing infrastructure. This will attract customers and make for a comfortable dining experience.
• Workforce and Delivery Services : To ensure smooth operations, it's crucial to hire and train a capable staff. They should be knowledgeable about the menu, provide excellent customer service, and handle food preparation with care.

Additionally, establishing efficient delivery services is important to cater to customers who prefer to enjoy their Domino's pizzas from the comfort of their own homes.

Application Process for Domino’s Franchise in India

• Submit Your Application : Complete the franchise application provided by Domino's. Ensure all required information is accurately filled out and submit it along with any necessary fees.
• Due Diligence and Approval : Domino's will review your application, conduct background checks, and assess your suitability as a franchisee. If approved, you'll receive a franchise agreement outlining the terms and conditions.
• Procurement and Setup : The final Stage is where you'll follow the guidelines by domino's and start setting up your store.

Domino’s Franchise Training and Support

Training Program : Upon signing the franchise agreement, Domino's provides comprehensive training programs for franchisees and their staff. This includes operations, marketing, customer service, and product preparation to ensure adherence to brand standards. Ongoing Support : Domino's offers continuous support in various aspects of running the franchise, such as marketing strategies, operational guidance, technology updates, and product development.

Set-Up and Opening of a Domino’s Franchise In India

Site Selection and Construction : Work closely with Domino's representatives to finalize the location and initiate the construction or remodeling process for your store. Equipment and Supplies : Purchase necessary equipment, inventory, and supplies as per Domino's specifications to ensure consistency in product quality. Grand Opening : Launch your store with a grand opening event to attract customers and create buzz within the community. Implement marketing strategies provided by Domino's to drive traffic to your new outlet.

Key Points to Consider when Opening a Domino’s Franchise In India

• Jubilant Foodworks Limited handles the Domino's franchise deals in India.
• Agreement lengths vary based on outlet type: transitional (5 years) and non-traditional/traditional (10 years).
• Proper staff training is crucial, and Domino's offers support through their Pizza Partners Foundation. Continuous attention to detail is necessary for successful operations, including customer service, staff management, delivery services, and business administration.
• Starting a Domino's franchise in India can be a rewarding but demanding venture. It's crucial to pay attention to every aspect to maintain and grow your franchise successfully.

Owning a Domino's franchise in India can be a rewarding opportunity for individuals passionate about the food industry and dedicated to delivering quality service. It's crucial to follow the franchise process diligently, maintain brand standards, and leverage the support and resources provided by Domino's to ensure the success of your franchise. If you're ready for a business venture in the pizza industry, Domino's might just be the perfect franchise opportunity for you.

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India’s Jubilant FoodWorks plans global expansion of Domino’s Pizza

J ubilant FoodWorks, the company with master franchise rights for Domino's Pizza in India and select global markets, has announced its plans to open more than 5,500 Domino's Pizza stores across the six markets in which it operates, Mint has reported.

This marks a significant increase from the current count of 2,793 outlets in these markets.

The company's expansion strategy includes markets such as Azerbaijan, Bangladesh, Georgia, India, Sri Lanka and Türkiye.

2023 marked a strategic growth milestone for Jubilant FoodWorks as its wholly owned subsidiary, Jubilant FoodWorks Netherlands BV, acquired DP Eurasia, an exclusive master franchisee of Domino's Pizza in Türkiye and Georgia.

This acquisition broadened the company’s geographical reach beyond Asia.

As of 31 March 2024, the JFL Group's network encompasses 2,990 stores across six markets and five brands.

The brand portfolio in these emerging markets includes franchise rights for three renowned global brands: Domino's Pizza, Popeyes and Dunkin'.

The company also operates its two own brands, Hong’s Kitchen in India and COFFY in Türkiye.

In the Indian market, it has set a mid-term goal to inaugurate 4,000 stores, an increase from the previous target of 3,000.

Domino's India is operating 1,995 Domino's outlets across 421 cities, having added 179 new stores over the past year.

The company's recent announcement of its March 2023 quarter earnings highlighted a 23.9% year-on-year increase in revenue from operations, reaching Rs15.72bn.

Profits soared by 632% to Rs2bn, bolstered by a net gain of Rs1.7bn from the remeasurement of earlier held equity interest following the acquisition of DP Eurasia.

Mint quoted Jubilant FoodWorks CEO and managing director Sameer Khetarpal: “The March quarter performance was remarkable as Domino's India's like-for-like trajectory turned around in Q4.

“This was achieved through several pre-planned strategic interventions, including strengthened regional infrastructure, enhanced on-ground execution, a comprehensive revamp of the brand and further refining the value proposition through targeted delivery fee waivers during a period of weak demand.”

"India’s Jubilant FoodWorks plans global expansion of Domino’s Pizza" was originally created and published by Verdict Food Service , a GlobalData owned brand.

The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.

• Best Products

How to Start Domino’s Pizza Franchise Business in India

• August 5, 2023
• by Next What Business Research Team

Domino’s Pizza is one of the most popular and well-established pizza chains in the world including India. It is without saying, starting a Domino’s Pizza franchise can be a lucrative business opportunity for entrepreneurs interested in the food industry. Here in this article, we have provided you with a step-by-step information guide on how to start a Domino’s Pizza franchise in India, including cost, contact details, and frequently asked questions.

The pizza giant began as a single store in Ypsilanti, Michigan, in 1960. It has now grown to more than 14,000 shops internationally with about 260,000 employees. Presently, the company sells more than 2 million pizzas each day.

Domino’s Pizza Franchise Cost in India

The cost of starting a Domino’s Pizza franchise in India can vary based on factors such as location, size of the outlet, and local market conditions. The estimated initial investment of launching a Domino’s Pizza franchise in India can range from Rs. 1 Crore to Rs. 1.5 Crore, which includes the franchise fee, setup costs, equipment, and working capital.

However, the cost will be much lower for non-traditional franchise stores. One can open a non-traditional Domino’s Pizza franchise with a much lower investment. It is strongly advised to talk directly to the company officials and know the actual cost and investment at present.

Area Required to Open a Domino’s Franchise in India

Domino’s Pizza offers different types of franchise store formats. Hence the space requirement varies based on the store format you choose. The area requirements for each format are as follows:

• Dine-in Restaurant – Minimum of 1000 sq. ft.
• Delivery and Carryout Store – 400 sq. ft to 1000 sq. ft
• Express Outlet – 200 sq. ft to 400 sq. ft

It is advised to talk to the company officials of Domino’s Pizza and know more about the current space requirements at present.

Documents Required

To open a Domino’s Pizza franchise in India, you will need to provide various documents and information as part of the application and screening process. While specific requirements may vary, here is a general list of documents that may be required:

Application Form

Complete the franchise application form provided by Domino’s Pizza India.

Personal Identification

• Copies of valid government-issued photo identification (e.g., Aadhar card, passport, driver’s license).
• Passport-sized photographs.

Proof of Address

Residential address proof (electricity bill, rental agreement, etc.).

Financial Documents

• Bank statements for the past few months.
• Income tax returns (if applicable).
• Proof of financial capability to meet the investment and operational costs.

Legal and Regulatory Documents

• Copy of your PAN card (Permanent Account Number).
• Copy of your Aadhar card.
• Police verification certificate (to confirm your good character).

Financial Statements

• Audited financial statements (if applicable).
• Balance sheets and profit and loss statements for the past few years (if applicable).

Lease or Property Documents

Copy of the lease agreement or property ownership documents for the proposed franchise location.

Banking and Tax Documents

• Details of your bank accounts and financial history.
• GST registration certificate (if applicable).

Franchise Application Fee

Payment of the franchise application fee, if required.

Domino’s Pizza Company Overview

Domino’s Pizza is the largest pizza delivery and take-out restaurant chain and is headquartered in Ann Arbor Charter Township, Michigan, in the United States. This iconic company was founded in the year 1960 by brothers Tom and James Monaghan when they purchased a pizza store named DomiNick’s in Ypsilanti, Michigan. The business was renamed Domino’s Pizza in 1965 and franchised soon after.  As per this report , Domino’s at present is catering to nearly 20,000 cities in 90 plus international markets in the world. It serves a hopping 1 million customers daily.

Domino’s Pizza made its entry into the Indian market in 1996. Since then, it has grown to become one of the largest and most recognized pizza chains in the country. Currently, Jubilant Foodworks Limited is the master franchise of Domino’s Pizza operations in India and possesses exclusive rights to appoint franchise partners in the country.

Presently, the company is the market leader in the pizza segment in India with a network of 1,128 Domino’s Pizza restaurants across 265 cities in India as per the latest information received.

Read: Most Profitable Pizza Franchise Opportunities in India

Domino’s Franchise Business Models in India

Broadly, Domino’s Pizza retail store has three formats as mentioned below:

1. Traditional Domino’s Pizza Stores

These are retail outlets located primarily in shopping centers, strip centers, and similar retail locations with appropriate parking for delivery vehicles and customers of the store. Domino’s Pizza Traditional Stores sell pizza and other authorized products through delivery and carry-out services.

2. Non-Traditional Domino’s Pizza Stores

Non-traditional sell Domino’s Pizza and other authorized products and services at non-traditional locations. These locations include office buildings, shopping malls , stadiums, toll roads, airports, zoos, convenience stores, and similar retail facilities. Domino’s Pizza Non-Traditional Stores will ordinarily offer only carry-out service but may have sit-down facilities depending on the location.

3. Transitional Domino’s Pizza Stores

Transitional stores are locations where the menu is customized to fit the location. Domino’s Pizza Transitional Stores are located in select markets that have fewer potential customers than Domino’s Pizza Traditional Stores.

10 Steps to Start Domino’s Franchise in India

1. research and preparation.

Conduct thorough research about the franchise model, requirements, and terms offered by Domino’s Pizza. Evaluate the market demand and potential locations for your franchise.

2. Initial Enquiry

Next, visit the official Domino’s website or reach out to the franchise development team of the company. Talk to them and ask for detailed information about the franchise process, requirements, and financial aspects.

3. Application and Screening

After submitting the enquiry form, Domino’s Pizza representatives will contact you to discuss the franchise opportunity further. Provide all required documents and information for the application process.

4. Approval Process

The Domino’s franchise team will assess your application. You will be given permission to proceed with the franchise if they determine that your application satisfies the standards and you pass the evaluation procedure. You will then be instructed to wait for a telephone interview.

After the successful completion of the telephonic interview, you will be called for an in-person meeting with the franchise development manager, and relevant discussions are carried out. If everything goes positive, you will be provided with the franchise agreement form.

5. Sign the Franchise Agreement

Sign a franchise agreement with Domino’s Pizza that outlines the terms, conditions, and obligations of both parties.

6. Location Selection

Domino’s Pizza team will help you choose a suitable location based on market analysis and target audience.

7. Training

Attend the comprehensive training program provided by Domino’s Pizza to understand the operations, menu, and customer service standards.

8. Set-Up and Equipment

Set up the franchise outlet according to the specified design and layout provided by Domino’s Pizza. Procure the required equipment, furniture, and fixtures.

9. Staff Hiring and Training

Recruit and train staff members to ensure high-quality service and food preparation.

10. Marketing and Launch

Finally, you need to fix a launch date in consultation with the franchise support team of Domin’s Pizza. Collaborate with Domino’s Pizza for marketing and promotional activities to create awareness about your franchise.

Read:   How to Start Pizza Hut Franchise in India

Contact Details

Jubilant FoodWorks Limited is the Master Franchisee of Domino’s Pizza in India, Bangladesh, Sri Lanka, and Nepal. It has the sole and exclusive rights to own and operate Domino’s Pizza restaurants in these territories. For any franchise-related queries, you will need to email them directly at [email protected]

You can also visit any of their regional offices and contact them for further details. Find their zonal offices here – https://www.dominos.co.in/offices

Benefits of Owning Domino’s Pizza Franchise in India

Owning a Domino’s Pizza franchise in India can offer numerous benefits, making it an attractive business opportunity for aspiring entrepreneurs. Here are some of the key advantages of owning a Domino’s Pizza franchise:

Established Brand

Domino’s Pizza is a globally recognized and trusted brand. Its strong reputation for quality, taste, and quick service can provide a competitive edge and attract a loyal customer base.

Proven Business Model

As a franchisee, you will benefit from a well-established and successful business model. Over the years, Domino’s has fine-tuned its operations over the years. Hence has ensured efficient processes, menu innovation, and effective marketing strategies.

Menu Variety

Domino’s offers a wide range of pizza options, including vegetarian and non-vegetarian choices, along with side dishes, beverages, and desserts. The company continuously introduces innovative offerings tailored to the Indian palate. It includes the popular “Paneer Makhani” and “Peppy Paneer” pizzas. The company regularly updates its menu to cater to changing consumer preferences. This variety allows you to cater to diverse customer preferences and increase revenue streams.

Training and Support

Domino’s provides comprehensive training to franchisees and their staff. This includes training in food preparation, customer service, operations, and management. In addition, ongoing support is also offered to ensure smooth business operations.

Marketing and Advertising

As a franchisee, you can benefit from Domino’s national and local marketing campaigns. The brand’s strong advertising efforts help drive customer traffic to your store and enhance brand visibility.

Operational Guidance

Domino’s assists franchisees with site selection, store layout, design, etc. It thereby ensures that your outlet meets the brand’s standards and provides a pleasant dining experience.

Supply Chain

Domino’s has a robust supply chain system. It ensures the timely delivery of high-quality ingredients and materials. This eliminates the hassle of sourcing and managing suppliers independently.

Strong Customer Base

Domino’s has a loyal customer base that appreciates the consistent taste and quality of its products. This customer loyalty can lead to repeat business and positive word-of-mouth referrals.

Online Ordering and Technology

The brand’s user-friendly website and mobile app facilitate convenient online ordering. Hence, makes it easier for customers to place and track their orders. Domino’s is known for its commitment to delivering pizzas promptly, often within 30 minutes of placing an order. This technological advantage can contribute to higher sales.

Room for Growth

Domino’s Pizza continues to expand its presence in India. Hence it provides franchisees with opportunities to open outlets in new locations and tap into growing markets.

Profit Potential

The popularity of Domino’s Pizza and its strong demand can translate into favorable revenue and profit margins. However one needs to manage the business efficiently.

It is important to note that while owning a Domino’s Pizza franchise offers many benefits, success ultimately depends on factors such as location, operational efficiency, customer service, and local market dynamics. Before making a decision, thorough research, careful planning, and due diligence are essential to ensure a successful venture.

Frequently Asked Questions (FAQs):

What is the franchise fee for a domino’s pizza franchise.

The franchise fee can vary and will be discussed during the application process. It is advisable to directly contact Domino’s Pizza for specific fee details.

What is the profit margin in Domino’s Pizza franchise business?

The profit margin in a Domino’s Pizza franchise will vary based on several factors. It includes location, operational efficiency, competition, and local market conditions. Approximately, one can expect a gross profit margin of around 50% on the sales volume of a Domino’s Pizza franchise store.

Can I choose the location for my franchise outlet?

Domino’s Pizza will assist you in selecting a suitable location based on its market analysis and criteria.

What support does Domino’s Pizza provide to franchisees?

Domino’s Pizza provides training, ongoing support, marketing assistance, and access to its established brand and recipes.

Is prior experience in the food industry required to start a franchise?

While prior experience can be beneficial, Domino’s Pizza provides comprehensive training to ensure franchisees are equipped with the necessary skills.

How long does it take to set up a Domino’s Pizza franchise?

The setup timeline can vary, but it typically takes a few months from the initial enquiry to the launch of the franchise.

Can I own multiple Domino’s Pizza franchises?

Yes, Domino’s Pizza offers opportunities for multi-unit franchise ownership. The terms for owning multiple franchises can be discussed during the application process.

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Domino’s Pizza set for mega India expansion

Jubilant foodworks ltd will add another 1,300 stores across the country.

NEW DELHI :Domino’s Pizza Inc. will significantly ramp up its retail store network in India as it bets on growing appetite for its products in its largest market outside of the US by store count, senior company executives said. As part of the plan, Jubilant FoodWorks Ltd, the Indian franchise of Domino’s, will add another 1,300 stores across the country, taking its store count to 3,000. The company currently runs 1,701 Domino’s stores across 371 cities.

Domino’s on Tuesday announced the formal launch of its 20-minute pizza delivery in India, making it the first market globally. The quick delivery promise, which Domino’s has been trying to perfect for a while, has been for now introduced in 20 zones across 14 cities, Jubilant said in a regulatory filing. This means that the company will now have to build a wider network of stores and ensure its hot pizzas reach consumers on time. The move is being driven by enhancing and optimizing in-store process improvements, technology upgradation, interventions for improved operational efficiencies, and expanding stores within the vicinity, according to Jubilant.

Quicker delivery of pizzas will significantly grow sales volumes, increase consumer retention as well as frequency of orders and make labour cost more efficient, executives at Domino’s said. “Domino’s is in 95 markets around the world. We have 19,000, going on 20,000 stores, and the number one market outside of the US is India. So, we’re very proud of it. The rate of growth is also tremendous. I believe the goal is to open about 250 stores this year. It (Jubilant) also has a medium term goal of getting to 3,000 stores, which is incredible for the brand," said Russell Weiner, chief executive, Domino’s. The move comes amid intensifying competition in India’s fast food market. Domino’s, which first entered the market in the late 90s, has the largest retail network for a fast-food chain. India’s quick service restaurant market is forecast to climb to ₹ 534 billion by FY25 from ₹ 145 billion in FY21, according to a Technopak study.

Domino’s, the world’s largest pizza chain by stores, remains the market leader in India, followed by Pizza Hut. However with consumer tastes, preferences and reach changing, several indigenous pizza brands are able to make a mark, analysts at ICICI Securities said in a report earlier this year.

Art D’Elia, executive vice president, international, Domino’s said the 20-minute delivery promise could be replicated in other markets. “When we look at consumer data, the NPS scores and the retention and frequency increased dramatically when we deliver a pizza in under 20 minutes—it’s hotter, it’s fresher, it’s a much better product. And that data holds true around the globe. This is just the first place that we’re launching this initiative," he said. India will lead store expansion for the pizza chain outside of the US over the next 4-5 years, he added.

Meanwhile, Sameer Khetarpal, CEO and managing director at Jubilant said the move to deliver pizzas within 20 minutes will lead to higher customer retention rates, help acquire new customers, while also ensuring that the existing stores see faster growth.

More stores means more supply chain infrastructure to be able to feed those stores, D’Elia said.

Jubilant is also investing aggressively in setting up new supply chain centres and infrastructure, he added. “To provide that kind of service, you need to make sure that you shrink your delivery areas so that promotes store growth and is part of the business case behind opening more stores," he said.

Jubilant also holds the master franchise for Domino’s Pizza in Sri Lanka, Bangladesh and Nepal. In Sri Lanka and Bangladesh, the company operates through its 100% owned subsidiary which currently has 40 and 11 restaurants respectively. Jubilant FoodWorks also holds exclusive rights to develop and operate Dunkin’ and Popeyes restaurants in India, Bangladesh, Nepal and Bhutan.

In FY22, Jubilant’s revenue from operations stood at ₹ 4331.1 crore.

The promoters of HT Media Ltd, which publishes Mint, and Jubilant Foodworks are closely related. There are, however, no promoter cross-holdings.

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How to start a Domino’s Franchise in India?

Starting a Domino’s franchise in India offers an exciting opportunity to venture into the thriving food industry. With its globally recognized brand, renowned for its delectable pizzas and efficient service, a Domino’s franchise promises a strong market presence. To initiate this endeavor, prospective franchisees need to follow a structured process that involves researching franchise requirements, financial planning, location selection, and compliance with Domino’s guidelines. This venture not only taps into India’s growing demand for quality fast-food options but also aligns with Domino’s proven business model, making it a compelling choice for aspiring entrepreneurs aiming to establish a successful and rewarding food franchise in the country.

Why to start a Domino’s Franchise in India?

The scope for a Domino’s pizza outlet in India is undeniably promising. Originating in Naples, Italy, pizza has evolved into a beloved, convenient, and delectable culinary delight that has captured a significant following within the Indian market. Regardless of the occasion – be it a family gathering, a friend’s party, or a regular day – pizza consistently ranks as a top-choice food for people of all ages. The potential profitability of starting a Domino’s franchise is substantial, especially when strategically located. By offering door-to-door delivery services, a monthly profit margin ranging from Rs 1 to 3 lakhs can be easily achieved.

Owning a Domino’s franchise aligns perfectly with the aspiration of running a personal business. The pizza industry shows no signs of slowing down, with innovative flavors inspired by Asian, Mexican, and Caribbean cuisines continuing to gain popularity. As of 2018, Domino’s was recognized as the global leader in pizza retail sales. Notably, the cost of a Domino’s franchise in India has risen, necessitating an investment of INR 50 lakhs for conventional outlets and INR 30 lakhs for unconventional stores as of 2021. This presents a compelling opportunity for entrepreneurs seeking to capitalize on the enduring appeal of pizza and the renowned Domino’s brand.

Distinct types of Domino’s Franchise in India

In India, Domino’s Pizza offers three distinct types of franchise opportunities: Transitional, Non-traditional, and Traditional.

Transitional Outlets:

Transitional outlets cater to local preferences and have a modified menu to suit the tastes of the community. Despite serving a slightly different menu, these Domino’s restaurants benefit from the strong brand recognition, attracting a substantial customer base. Alongside the signature pizzas, the menu encompasses a range of offerings, including pasta, tacos, drinks, desserts, fries, and garlic bread, ensuring diverse options for patrons.

Traditional Outlets:

Traditional stores are situated in spacious buildings, often within shopping centers or prominent structures. These outlets accommodate both dine-in customers and those opting for takeout or delivery services. With ample parking space and a focus on convenience, traditional Domino’s locations provide a comprehensive dining experience.

Non-Traditional Outlets:

Non-traditional outlets transcend conventional settings, making appearances on toll highways, office complexes, stadiums, and airports. While primarily focused on takeout, some non-traditional locations offer limited dine-in options, providing a quick and accessible way for patrons to savor Domino’s offerings on the go.

When contemplating the cost of establishing a Domino’s franchise in India, several factors come into play:

• Traditional Outlet: The investment for a traditional Domino’s pizza restaurant can amount up to INR 50 lakhs.

• Non-Traditional Outlet: Setting up a non-traditional store involves an investment of approximately INR 30 lakhs.

It’s crucial to carefully evaluate your options and financial considerations, as the franchise cost may exceed 50 lakhs if store rental expenses are high. A well-crafted business plan becomes indispensable for aspiring franchisees seeking to launch and sustain a successful Domino’s Pizza franchise in India.

Essential requirements for Opening a Domino’s franchise in India

Requirements:

• Infrastructure: A welcoming and pleasant infrastructure is crucial to attract customers. The Domino’s franchise site should offer a warm and inviting ambiance suitable for group gatherings and casual dining.

• Location: The choice of location significantly impacts the footfall and success of your Domino’s franchise. Opt for a prime location that draws a substantial consumer base, ensuring convenient access for customers. Ample space should be available to accommodate patrons comfortably.

• Workforce: A well-trained and courteous workforce is pivotal to the profitability of your franchise. Employees must adhere to Domino’s operational standards and provide excellent customer service. A single negative experience can deter customers, underscoring the importance of a skilled and attentive staff.

• Delivery Personnel: Offering door-to-door delivery is an added service that enhances customer convenience. Depending on local demands and delivery logistics, having a dedicated delivery staff can further optimize your franchise’s operations.

Steps to ensure a successful venture:

The following stages outline the process:

• Application: Submit a franchise application to Domino’s Pizza India, expressing your interest in becoming a franchisee.
• Evaluation: Domino’s will review your application, considering factors such as your financial stability, business acumen, and alignment with their brand values.
• Location Approval: If your application is successful, work with Domino’s to finalize an appropriate location for your franchise outlet.
• Training: Undergo comprehensive training provided by Domino’s, covering operational procedures, customer service, and quality standards.
• Infrastructure Setup: Create a warm and inviting ambiance at your chosen location, in line with Domino’s brand image and customer expectations.
• Staff Hiring and Training: Assemble a skilled workforce and provide them with the necessary training to uphold Domino’s standards.
• Opening: Launch your Domino’s franchise, ensuring all systems are in place for a seamless customer experience.
• Ongoing Support: Benefit from ongoing support and guidance from Domino’s, which includes marketing assistance, operational advice, and updates on menu offerings.

Here is a detailed breakdown of the steps involved in obtaining a Domino’s franchise in India:

Step 1: Application: Complete and submit the franchise application form to initiate the process. Await a response from Domino’s after the submission of your application.

Step 2: Documentation and Telephone Interview: Upon approval of your application, you will receive necessary documents from Domino’s. This will be followed by a telephone interview as part of the evaluation process.

Step 3: Meeting with Franchise Development Manager: Successful completion of the telephone interview leads to the next phase. You will engage in a meeting with the franchise development manager. During this meeting, you will delve into the specifics of the franchise’s development.

Step 4: Financial Information and Due Diligence: If the meeting proves successful, you will be provided with vital financial information and instructions for further due diligence. This step is crucial for making an informed decision.

Step 5: Franchisee Orientation and Training: At this stage, you will undergo comprehensive franchisee orientation and training. Gain in-depth insights into the various aspects of managing a Domino’s franchise, ensuring you are well-prepared for your role.

Step 6: Signing the Agreement: Upon meeting all the prerequisites, you will be presented with the franchise agreement, marking the final step. Once you satisfy all requirements and terms, sign the agreement to officially become a Domino’s franchise owner.

Required Documents and Licenses:

To facilitate the franchise process and ensure legal compliance, you will need to provide the following documents and licenses:

• Proof of Existing Business
• Address Proof
• Business Registration
• Aadhar Card
• Character Certificate (PCC)
• Business Turnover Report (last 3 years)
• FSSAI License
• Property Photos (front, left, right view)
• Property Documentation (ownership/lease details)
• EPF/ESIC Compliance
• Sub-Franchise Agreement (as required)

Frequently Asked Questions (FAQs) about Starting a Domino’s Franchise in India:

• What are the different types of Domino’s franchises available in India? Domino’s offers three types of franchises: Transitional, Traditional, and Non-Traditional, catering to diverse locations and customer preferences.
• How much does it cost to open a Domino’s franchise in India? The cost varies based on the type of outlet. Traditional outlets may cost around INR 50 lakhs, while non-traditional outlets require an investment of approximately INR 30 lakhs.
• What documents and licenses are required to open a Domino’s franchise? Necessary documents include proof of existing business, address proof, business registration, Aadhar card, PAN card, character certificate, turnover reports, GST number, insurance, FSSAI license, property photos, and ownership/lease details, among others.
• What training and support does Domino’s provide to franchisees? Domino’s offers comprehensive training covering operational procedures, customer service, and quality standards. Ongoing support includes marketing assistance and operational guidance.
• Can I offer door-to-door delivery services from my Domino’s franchise? Yes, you can provide door-to-door delivery services, enhancing customer convenience and potentially increasing profitability.

Conclusion:

Starting a Domino’s franchise in India presents a lucrative opportunity to capitalize on the enduring popularity of pizza and the brand’s strong reputation. By adhering to the application process, fulfilling requirements, and following the stages outlined, aspiring entrepreneurs can establish a successful Domino’s franchise. The diverse types of franchises cater to different locations and preferences, ensuring flexibility. With proper training, support, and a well-thought-out business plan, owning a Domino’s franchise in India can lead to a rewarding and profitable venture in the dynamic food industry.

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Domino’s to expand business in India, introduces 20-minute pizza delivery as first move

According to Art D’Elia, executive vice president of Domino’s, the 20-minute delivery promise will also be launched in other markets with India leading the store expansion outside of the US over the next 4-5 years

The Domino’s franchise in India, Jubilant FoodWorks Ltd, announced the opening of 1,300 more outlets, increasing the total number of outlets to 3,000 across India. Currently, the company operates 1,701 Domino’s stores in 371 cities. Following this, Domino’s is trying to expand its retail shop network in India as it stakes its future on the growing demand for its products in the country, which is now its largest non-US market in terms of the number of stores.

On 20 December, Domino’s officially started providing its customers with 20-minute pizza delivery in India, making it the first market to introduce this exciting quicker delivery option. For the time being, the speedy delivery offer has been implemented in 20 zones across 14 cities. In order to ensure that its hot and fresh pizzas reach customers on time, the company will now need to expand its retail network.

The change is being brought about by strengthening and optimising in-store process improvements, upgrading technology, making interventions for better operational efficiencies, and expanding local stores. Referring to the initiative, the company predicted that faster Pizza delivery will result in much higher sales volumes, better customer retention, more frequent orders, and lower labour costs.

According to Art D’Elia, executive vice president of Domino’s, the 20-minute delivery promise will also be launched in other markets with India leading the store expansion outside of the US over the next 4-5 years. He stated, Looking at the customer data, when we deliver a pizza in less than 20 minutes, we have noticed a significant improvement in NPS scores, retention, and frequency. It’s hotter, fresher, and a superior product overall. The data is reliable everywhere in the world. India is simply the first place where we’re announcing this project.”

The decision has been made in the wake of tougher competition in India’s fast food industry. The largest retail network for a fast-food business is held by Domino’s, which made its debut in the late 1990s. It is also the largest pizza chain in the world by the number of outlets and continues to dominate the Indian market, followed by Pizza Hut.

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How Much Does Domino’s Franchise Cost in India? | Procedure, Documents Required

If you’re interested in the food industry and love pizza, Domino’s might be the perfect franchise for you. 

With over 60 years of experience in the business, Domino’s has become a household name in India, known for its delicious pizza and convenient delivery services. But have you ever wondered what it takes to become a part of this well-established brand? 

We’ll give you all the information you need to know, like Domino’s franchise cost in India, the procedures involved, and the essential documents to get started in our in-depth guide. 

So, whether you’re a seasoned entrepreneur or just starting, this guide will provide you with a comprehensive understanding of the process involved in opening your own Domino’s franchise in India. Let’s dive straight in! 

Domino’s Franchise Cost in India 

One of the most important factors to consider when starting a franchise is the cost involved. The cost of owning a Domino’s franchise in India can vary based on various factors, such as location, size of the store, and the type of franchise model you choose.

• Initial Investment: The initial investment for a Domino’s franchise in India can range from 50 to 70 lakhs, including the franchise fee, equipment and signage, real estate, and store build-out. It is vital to note that this is just an estimated range, and the actual cost can be higher or lower depending on the location and store size.
• Ongoing Expenses: Once your franchise is up and running, there are ongoing expenses to consider, such as rent, utilities, supplies, employee salaries, and advertising. These expenses can add up. That is why it’s essential to clearly understand the costs involved in order to run a successful franchise.

Besides the initial investment and ongoing expenses, it’s also important to consider other costs, such as insurance, legal fees, and professional fees. Try working with a financial advisor to get a better understanding of the total cost involved in owning a Domino’s franchise in India. 

Procedure To Get Domino’s Franchise in India 

Now that you have a fair idea about how much Domino’s franchise costs in India, let’s get into the procedure. Here’s a step-by-step guide to help you navigate the process:

• Research: The first step is to research the franchise and understand the requirements, costs, and responsibilities involved. It includes studying the franchise disclosure document and speaking with current franchisees.
• Submit an application: Once you have a clearer understanding of the franchise, you can apply to Domino’s. This application will include information about your background, experience, and financial status.
• Initial screening: Domino’s will review your application and conduct an initial screening to determine if you meet the criteria for a franchisee. If you pass the screening, you’ll get invited to an in-person meeting.
• In-person meeting: This meeting will provide an opportunity for you to learn more about the franchise, discuss your plans and goals, and ask any questions you may have.
• Approval : If both parties agree on the terms and conditions, Domino’s will provide you with a franchise agreement. Once the agreement is signed, you’ll be ready to get your franchise running.
• Training and support : Domino’s provides training and support to all franchisees to ensure their success. It includes training on operations, management, and marketing, as well as ongoing support for the life of the franchise.
• Store set-up: Once the franchise agreement is signed, you can begin setting up your store. It includes finding a location, building out the store, and ordering equipment and supplies.

Domino’s Franchise in India Profit Margin

Owning a franchise can be a lucrative business opportunity, but it’s essential to understand the potential for profit and the factors that affect it. When it comes to a Domino’s franchise in India, there are several factors to consider when determining the potential for profit, including:

• Location: The location of your franchise can significantly impact your potential for profit. Factors such as foot traffic, competition, and demographic can all affect your sales.
• Store size: The size of your store will also affect your profit potential. A larger store will require a higher initial investment, but it may also have a higher capacity for sales.
• Marketing efforts : Effective marketing efforts can drive sales and increase your profit potential. Domino’s provides support for advertising and marketing, but it’s also vital for franchisees to be proactive in promoting their store.
• Competition: Understanding the competition in your area is essential in determining your potential for profit. It includes considering the direct and indirect competition.
• Ongoing expenses: It’s vital to clearly understand the ongoing expenses involved in running a franchise in order to determine your profit potential. It includes rent, utilities, supplies, employee salaries, and advertising.

By considering these factors, you can get a better understanding of the potential for profit with a Domino’s franchise in India. However, it’s crucial to remember that there is no guarantee of profit, and success will depend on several factors, including effective management and a strong work ethic. 

Things to Remember When Applying for a Dominos Franchise in India

Here are some things to remember when applying for a Domino’s franchise in India. 

• Meet the requirements: Before applying, ensure you meet the requirements set by Domino’s, such as minimum net worth, experience, and financial stability.
• Do your research: Thoroughly research the franchise and understand the responsibilities, costs, and potential for profit involved. This section includes studying the franchise disclosure document and speaking with current franchisees.
• Prepare a business plan: A well-prepared business plan is crucial when applying for a franchise. It should include information about your background, experience, financial status, and plans for the franchise.
• Have sufficient funds: Owning a franchise requires a significant initial investment. That is why it’s crucial to have sufficient funds to cover the costs involved, including the franchise fee, equipment and signage, real estate, and store build-out.
• Be prepared for ongoing expenses: It’s vital to have a clear understanding of the ongoing expenses involved in running a franchise, such as rent, utilities, supplies, employee salaries, and advertising.
• Seek legal and financial advice: Try working with a legal and financial advisor to ensure a thorough understanding of the franchise agreement and the costs involved.

FAQs on Domino’s Franchise Cost in India

The frequently asked questions on Domino’s franchise are given below:

What is the estimated cost of a Domino’s franchise in India? The estimated cost of a Domino’s franchise in India can range from INR 50 lakhs to INR 1.5 crores, depending on the size of the store and location. This cost includes the franchise fee, equipment and signage, real estate, and store build-out.

What are the requirements to get a Domino’s franchise in India? In order to get a Domino’s franchise in India, you need to meet particular requirements, such as minimum net worth, experience, and financial stability. You also need sufficient funds to cover the initial investment and ongoing expenses.

How much support does Domino’s provide to its franchisees in India? Domino’s provides extensive support to its franchisees in India, including training, advertising, marketing support, operational support, and ongoing support. Franchisees also have access to the company’s extensive network of suppliers and business resources.

What factors can affect the potential for profit with a Domino’s franchise in India? The potential for profit with a Domino’s franchise in India can be affected by several factors, including location, store size, marketing efforts, competition, and ongoing expenses. Effective management and a strong work ethic are also significant for success.

Also, Read:

• Haldiram Franchise Cost | Procedure to Start Haldiram Franchise in India
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• 10 Low-investment Franchise Businesses in India

By keeping these things in mind when applying for a Domino’s franchise in India, you can ensure a smooth and informed process.

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How to take Domino’s Franchise in India: Cost & Requirements

Domino’s Pizza is an international pizza chain that was founded in 1960 in the United States. It is now one of the largest pizza chains in the world, with more than 17,000 stores in over 90 countries. The company is known for its fast delivery, quality pizza, and innovative menu offerings. Domino’s Pizza offers a wide range of pizzas, including classics like Margherita and Pepperoni, as well as innovative toppings such as chicken tikka and paneer. The company also offers a variety of sides, including garlic bread, chicken wings, and potato wedges, as well as desserts and beverages.

The company was founded in 1960 by Tom Monaghan and his brother James , but Tom later sold his stake in the company in 1998.

As of 2021, the current CEO of Domino’s Pizza Inc. is Richard Allison, who has been with the company since 2011. According to Forbes, the net worth of the founder of Domino’s Pizza, Tom Monaghan, is estimated to be around $400 million as of 2021. As of March 2023, the market capitalization of Domino’s Pizza Inc. is approximately $20 billion.

Domino’s Company Details:

Website                https://pizzaonline.dominos.co.in/

Type                     Public Held

Industry                 Food service & Franchising

Establishment        1919

Headquarters         New Delhi, India

Founder                James Monaghan & Tom Monaghan

Product                 Chicken, wings, Dessert, Pasta, Pizza, Submarine sandwiches

Why to choose domino’s pizza for franchise

There are several reasons why I choose to take a Domino’s Pizza franchise.

Established brand : Domino’s Pizza is a well-established brand with a global presence and a strong reputation for quality and innovation in the pizza industry. As a franchisee, you can leverage the brand’s reputation to build your own business and attract customers.

Proven business model : Domino’s Pizza has a proven business model that has been refined over the years. The company provides franchisees with a comprehensive support system, including training, marketing, and supply chain management, to help them succeed.

High demand : Pizza is a popular food item, and Domino’s Pizza has built a loyal customer base over the years. As a franchisee, you can tap into this demand and benefit from the high foot traffic that Domino’s outlets typically attract.

Strong delivery network : Domino’s Pizza has developed a strong delivery network that enables customers to order online or through the app and receive their pizzas quickly. This has helped the company differentiate itself from its competitors and attract a loyal customer base.

Innovation : Domino’s Pizza has been at the forefront of innovation in the pizza industry, introducing new menu items, delivery technology, and marketing campaigns to stay ahead of the competition. As a franchisee, you can benefit from the company’s ongoing innovation and stay ahead of the curve.

Support system : Domino’s Pizza provides franchisees with a comprehensive support system, including training, marketing, and supply chain management. This can help you overcome common challenges and build a successful business.

Types of Domino’s Pizza Franchise in India:

In India, there are three types of Domino’s Pizza franchise opportunities available for aspiring franchisees:

Master Franchise : The Master Franchisee is granted the right to use the Domino’s Pizza brand and business model, and is responsible for recruiting and training individual franchisees.

Multi-Unit Franchise : This franchisee may be responsible for managing day-to-day operations of each outlet, including staffing, training, and marketing.

Single Unit Franchise : The Single Unit Franchisee is an individual or entity that operates a single Domino’s Pizza outlet in a specific location.

Also Read:  Domino’s Franchise: Cost and Opportunities in India

Domino’s franchise menu.

Domino’s Franchise: Veg Pizza Menu

Double Cheese Margherita

Peppy Paneer

Mexican Green Wave

Deluxe Veggie

Veg Extravaganza

Cheese N Corn

Fresh Veggie

Veggie Paradise

Paneer Makhani

Indi Tandoori Paneer

Moroccan Spice Pasta Pizza – Veg

Achari Do Pyaza

The 4 Cheese Pizza

Dominos Franchise: Non-Veg Pizza Menu

Chicken Golden Delight

Non-Veg Supreme

Chicken Dominator

Pepper Barbecue & Onion

Pepper Barbecue Chicken

Chicken Sausage

Chicken Fiesta

Indi Chicken Tikka

Chicken Pepperoni

Creamy Tomato Pasta Pizza – Non-Veg

Keema Do Pyaza

Moroccan Spice Pasta Pizza – Non-Veg

Domino’s Franchise: Pizza Mania Menu

Paneer & Onion

Golden Corn

Cheese N Tomato

Domino’s Franchise: Sides & Beverage Menu

Garlic Breadsticks

Stuffed Garlic Bread

Chicken Pepperoni Stuffed Garlic Bread

Paneer Tikka Stuffed Garlic Bread

Domino’s Franchise: Pasta Menu

Moroccan Spice Pasta Veg

Tikka Masala Pasta Veg

Creamy Tomato Pasta Veg

Basic Criteria For Domino’s Pizza Franchise:

Age is not less than 21 years.

Education should be Graduate.

Should have space 1500 sq. ft. to 2000 sq. ft. or more

Should sound financial background.

Good Social conduct with no criminal record.

Should be Business Background.

Space Required

Space Required: 1500 – 2000 sq ft

Franchise Cost

Investment Req.:  INR 1.25 Crore

Profit margin

Profit ranges: 10 to 15%.

How to Apply for the Franchise  of Domino’s Pizza?

To apply for a Domino’s Pizza franchise in India, follow these steps:

Visit the official Domino’s Pizza website and go to the “ Franchise Opportunities ” section.

Fill out the franchise application form, providing details about your investment capacity, experience in the foodservice industry, and preferred location for the outlet.

Submit the application form online or by mail to the address provided on the website.

If your application is shortlisted, you will be contacted by a representative from Domino’s Pizza to discuss the franchise opportunity further.

You may be required to attend an interview with the company’s representatives to discuss your application, investment capacity, and experience.

If you are selected as a potential franchisee, you will be provided with a franchise disclosure document that outlines the terms and conditions of the franchise agreement.

Review the franchise disclosure document carefully and seek legal and financial advice before signing the franchise agreement.

Once the franchise agreement is signed, you will undergo training and receive support from Domino’s Pizza to set up and operate your outlet.

Dominos Franchise Contact Details

Official Franchise Page             Jubilant FoodWorks

Domino’s Franchise Email         [email protected]

Contact Email                           [email protected]

Domino’s Franchise Email 2    [email protected]

Phone                                     +91-120-4090500

Fax                                        +91-120-4090599

Domino’s Website                    https://www.dominos.co.in/

Address                                 5th Floor, Tower D, Plot No. 5, Logix Techno Park, Sector 127, Noida – 201 304, U.P., India

About the Author: GetDistributors Editor

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Domino's Case Study | Pizza Chain Dominating in India

Today, the fast-food industry has now become our priority partner in every situation of life. Many of the fast foods brands have taken the name of the fast food like McDonalds is our burger, Coke is our soft drink, same way Dominos is our pizza. While many of the fast-food businesses are struggling to get recognition, the companies like Domino's, has now become brands with its taste and quality of pizza for their prominent and potential customers. Let use see the complete story behind the Dominos success.

Domino's - Startup Story Domino's Entry in India Challenges Faced by Domino's in India Domino's Strategic Business Model Domino's Revenue and Growth Reason for the Success of Domino's Pizza Domino's Future Plans

Domino's - Startup Story

It was in 1960, when Tom Monaghan and his sibling, James, assumed control over the activity of DomiNick's, a current area of a little pizza café network that had been claimed by Dominick DiVarti, at 507 Cross Street (presently 301 West Cross Street) in Ypsilanti, Michigan, close to Eastern Michigan University.

The arrangement was verified by a $500 initial installment, and the siblings obtained $900 to pay for the store. Within eight months, James exchanged his half of the business to Tom for the Volkswagen Beetle they utilized for pizza deliveries.

Monaghan needed the stores to have a similar marking, yet the first proprietor disallowed him from utilizing the DomiNick's name. At some point, a worker, Jim Kennedy, came back from a pizza conveyance and proposed the name "Domino's". Monaghan quickly cherished the thought and authoritatively renamed the business Domino's Pizza, Inc. in 1965.

The organization logo initially had three dabs, speaking to the three stores in 1965. Monaghan intended to include another spot with the expansion of each new store, yet this thought immediately blurred, as Domino's accomplished fast growth . Domino's Pizza opened its first establishment area in 1967 and by 1978, the organization extended to 200 stores.

Domino's Entry in India

Jubilant Foodworks started its business under the name Domino’s Pizza India Private Limited in 1995 and opened the first outlet of Domino’s Pizza in 1996.

In the first quarter 2014, Jubilant Foodworks inaugurated the 700th Domino’s Pizza outlet, and in the next 24 months, they went on to open 300 more outlets, making India only the second country after the United States to reach the 1000 store-mark for Domino’s Pizza.

After being in operation for over 20 years now, Jubilant Foodworks has over 1000 Domino’s Pizza outlets in India and 20 outlets in Sri Lanka while holding contracts for both Bangladesh and Nepal. The company aims to double its outlets by 2021.

In 2011, Jubilant Foodworks signed a franchise agreement with Dunkin’ Donuts , an American coffee, and donuts chain to open its stores in India, the first of which opened in 2011.

Challenges Faced by Domino's in India

In January 2016, Domino's opened its 1000th outlet. In 2016, Center for Science and Environment(CSE) revealed that their pizza bread were bound with poisons and cancer-causing agents, for example, potassium bromate and potassium iodate. Domino's did not react to the CSE questions Potassium bromate is a Category 2B cancer-causing agent, which means it can cause liver cancer. In 2017, live bugs were found in Domino's pizza flavoring sachets in Delhi, a video of which went viral. This provoked Domino's to quit giving flavoring sachets for quite a while. When they restarted, they changed the pressing from straightforward to obscure.

Domino's Strategic Business Model

The organization's present direction can be followed back to 2010, when Domino's patched up its pizza formula and propelled a striking " Goodness Yes We Did " crusade that got itself out for having a dreary item.

Since, systemwide deals have bounced from $3.1 billion to $5.9 billion of 2017. The organization's methodology has aroused financial specialist intrigue, as well. It's putting it mildly to state that Domino's has been having some fantastic luck recently. While a significant part of the business has been level to marginally positive, the pizza mammoth has posted income development above 20% for as far back as 75%, and has encountered 30 successive quarters of same-store deals development.

On account of this reliable advancement, Domino's outperformed Pizza Hut in 2017 to turn into the nation's biggest pizza chain by deals, despite the fact that it has around 2,000 less residential units.

Domino's is anticipating $25 billion in yearly deals all around by 2025 – twofold its 2017 offers of $12.25 billion – just as 2,000 new U.S. stores inside that time allotment.

Domino's Revenue and Growth

Domino’s Pizza generated a revenue of 4.36 billion U.S. dollars worldwide in 2021.

The principal source of income for Domino's is its inventory network which records for the most noteworthy piece of its whole income. Aside from that the sovereignty and expenses it gets from its franchisees are the second biggest wellspring of pay for the brand. Domino's likewise worked a set number of stores in the US advertise. The Inventory network of Domino's takes into account certain Domino's franchisees and the organization working stores in US and Canada. In 2018, the supply chain section of Domino's represented around 57% of its income. It produced about 1.94 Billion US dollars in income. The rest of the sources including eminences and charges from the US and worldwide franchisees just as deals in the organization worked stores created about 1.5 Billion US dollars in incomes. Domino's inventory network works 19 local mixture assembling and sustenance store network focuses in US and 5 batters assembling and nourishment production network focuses in Canada.

Reason for the Success of Domino's Pizza

Following are the factors of the success of dominating pizza company, Dominos:

Adaptability to Digital and Online Mediums

While the kitsch of the stove vehicle may not speak to each financial specialist, Domino's has made a striking showing on the innovation front. It's forceful in making ways for clients to put in their requests on different stages, including keen TVs, Ford Motor Co. (F) vehicles, and on Twitter through emoticons . A ravenous client doesn't need to look into the number and call – he can arrange a pie on a smartwatch or over a plain exhausting Internet program. "They have a greater number of approaches to get to the brand than contenders," says BTIG overseeing chief of cafés Peter Saleh. Be that as it may, smaller organizations have fewer assets to adjust to changing innovation and requests, which gives Domino's a bit of leeway. Domino's gains 55 percent of U.S. deals through requests on the web or by means of versatile stages, says Stephen Andersen, an investigator at New York City speculation firm Maxim Group. Furthermore, it's getting up to speed with Pizza Hut's piece of the overall industry. Domino's expanded its piece of the pie from 9 percent to 12.3 percent in 2014, while Pizza Hut slipped from 14.7 percent to 14.4 percent.

Some inexpensive food chains are attempting to one-up one another with regards to evaluating fast suppers. Wendy's Co. (WEN) dismissed things from a year ago with a four-for-$4 bargain. Others went with the same pattern, including Carl's Jr. Eatery Brands International-possessed Burger King (QSR) and even Pizza Hut. Domino's has done little to respond to this pattern. "The heft of the cheap food endeavors are at breakfast or lunch," says Longbow Research expert Alton Stump. "There's not as much direct presentation" for Domino's. Genuine, Dominos offers some menu things for $5.99 (on the off chance that you purchase at least two), yet Pizza Hut offers a comparative, lower-cost alternative . Ease contributions tend to cut into net revenues, however Dominos has been invulnerable with that impact – truth be told, incomes have bounced 23 percent since the organization presented its ease menu in 2013.

Untapped Markets

Just 7 percent of Domino's business originate from nations outside the U.S., including the U.K., India, and South America. In any case, this is the place financial specialists see the most potential pushing ahead. "It's a long haul plan, yet there's still a great deal of topography out there," Andersen says. The organization saw a 11.7 percent bounce in the quantity of stores in 2015, and hopes to include somewhere in the range of 7 and 8 percent every year for a long time to come. One zone it's just starting to infiltrate is China. Pizza Hut has had the main mover advantage in the nation and Yum is planning to turn off its China-centered business . Be that as it may, while Pizza Hut has built up a to a greater extent a bistro-like methodology in China, Domino's can concentrate on conveyance. Furthermore, there's space to develop – Dominos has just a bunch of stores in China, however, Andersen guesses it could have more than 1,800 by 2030.

Domino's Future Plans

Domino's is the main Pizza brand with solid universal nearness. Its income has likewise risen strongly over the most recent five years. By 2025, the organization expects a systemwide number of cafés to have developed over 25,000 stores. The fundamental focal point of the organization is quality and client accommodation. This has prompted solid brand value in the US and global markets separated from high deals, client dependability, and by large ubiquity. Interest for Pizza around the globe is developing and it introduces an appealing open door for Domino's.

With over 1000 outlets in India and every outlet offers the same tasty pizzas that everyone loves, Dominos has shown everyone that standardization of taste and quality is very well achievable no matter how big the enterprise is. With over 1000 stores in just over 20 years and the goal of 1000 more in another 5, Domino’s India has shown what it looks like to be successful.

The new and improved pizza has indeed struck the right chords with the customers, and hopefully will re-establish Domino’s India as the ultimate pizza brand in the country.

When did Domino's open in India?

Domino's entered India in 1996.

Where was the first Domino's Pizza store in India?

The first Domino's Pizza store was opened in New Delhi.

What is Domino's annual revenue?

Domino's generated a revenue of $4.36 billion in 2021.

What is Domino's market share in India?

Domino's is the market leader in the organized pizza market with a 50% market share and 70% share in the Pizza home delivery.

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Domino's india announces 20-minutes delivery plan in 14 cities.

The brand has pioneered 30-minutes delivery and has established itself as a market leader in the QSR sector. The unparalleled 20-minutes delivery announcement that underlines Domino's delivery prowess is a benchmark proposition revolutionizing the QSR sector, stated the company in a press release.

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About Dominos Pizza India

Jubilant FoodWorks Limited (the Company) is a Jubilant Bhartia Group Company. The Company was incorporated in 1995 and initiated operations in 1996. The Company got listed on the Indian bourses in February 2010. Mr. Shyam S. Bhartia, Mr. Hari S. Bhartia and Jubilant Consumer Pvt. Ltd. (formerly Jubilant Fresh Pvt. Ltd.) are the Promoters of the Company. The Company & its subsidiary operates Domino's Pizza brand with the exclusive rights for India, Nepal, Bangladesh and Sri Lanka. The Company is market leader in the pizza segment with a network of 1,249 Domino’s Pizza restaurants across 276 cities in India (as on June 30, 2019).

The Company is the market leader in the organized pizza market in the pizza home delivery segment in India, The Company has strengthened its portfolio by entering into an agreement with Dunkin' Donuts Franchising LLC, for developing the Dunkin' Donuts brand and operating restaurants in India,

Over the period since 1996, Domino's Pizza India has remained focused on delivering great tasting Pizzas and sides, superior quality, exceptional guest care and value for money offerings. We have endeavored to establish a reputation for being a home delivery specialist capable of delivering pizzas within 30 minutes or else FREE to a community of loyal consumers from all our restaurants around the country.

Domino's vision is focused on " Exceptional people on a mission to be the best pizza delivery company in the world!" We are committed to bringing fun, happiness and convenience to lives of our consumers by delivering delicious pizzas to their doorstep and our efforts are aimed at fulfilling this commitment towards a large and ever-growing guest base.

Domino's constantly strives to develop products that suit the tastes of our consumers and hence delighting them. Domino's believes strongly in the strategy of 'Think global and act local'. Thus, time and again we have been innovating with delicious new products such as crusts, toppings and flavours suitable to the taste buds of Indian Consumers. Further providing value for money and affordable products to our consumers has been an important part of our efforts. Our initiatives such as Fun Meal and Pizza Mania have been extremely popular with consumers looking for an affordable and value for money meal option.

Domino's believes that when a box of pizza is opened, family and friends come together to share the pizza. Hence, our brand positioning: ‘Yeh Hai Rishton Ka Time'

That's why, all our efforts, whether it is a new innovative and delicious product, offering consumers value for money deals, great service, countrywide presence or the promise to deliver in 30 minutes or free are all directed towards making relationships stronger, warmer and more fun by giving consumers an opportunity to get together, catch up, reunite and spend more time together.

Consumers can order their pizzas by calling the single Happiness Hotline number  1800 208 1234 OR order online at Pizza Online.

› Jubilant FoodWorks Ltd won the award for ’Continuous Innovation in HR Strategy at work’ in Asia’s Best Employer Brand Award - 2010 by World HRD Congress.

› Ranked 9th Best Employer 2009 in India in Hewitt’s Best Employers survey 2009.

› Ranked amongst the top 25 best employers across Asia pacific market, which includes Australia/New Zealand, China, India, Hong Kong, Malaysia, Korea & Singapore, in Hewitt’s Best Employers survey 2009.

› Best employer in Retail and 3rd best employer in Services category in India - Hewitt’s Best Employers survey 2009.

› HR leadership award - 4th Employer Branding Award 2009 - 10.

› Regional Best Employer in hospitality by the "World HRD Congress" in 2009-10.

› FUN @ Work award by the "World HRD Congress" in 2009-10

› Highest employee engagement score amongst the "best companies" in BT-TNS-MERCER’s "Best companies to work" in India survey.

› Featured as "Fun place to work for" by Outlook Business in 2010.

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India’s largest food service player Jubilant FoodWorks wants to replicate the roaring success of its pizza brand Domino’s in other food categories like chicken and Indian Chinese. A look at what’s cooking in the company’s strategy kitchen

New Delhi: In 2009, Domino’s Pizza India Ltd. changed its name to Jubilant FoodWorks Ltd. (JFL) in a bid to project the company as a full-fledged food services company rather than just a franchisee of the US pizza giant.

“We believe that the food service industry has potential for significant further growth and we plan to leverage our market position and experience in the food services industry… The name change is also in sync with this ambition of ours,” Ajay Kaul who was the CEO of the company at the time had said.

However, according to market watchers and analysts, even after 14 years since the rebranding the Noida-based company still dominantly relies on Domino’s for its growth as the company operates around 1,900 stores of the brand. According to sources, the pizza chain accounts for more than 90% of JFL’s revenues and number of stores. The company declined to comment on the numbers but said Domino’s accounts for a dominant share of the company’s sales.

“Jubilant obviously is a play on the pizza category at present as their plans to expand into other categories did not work out for them,” said Aliasgar Shakir, Vice President at Motilal Oswal Financial Services. Shakir, the lead analyst for telecom and retail at the brokerage firm, tracks JFL as part of his coverage.

JFL has so far failed to concoct a winning formula for Dunkin’, its other US brand franchisee and has changed the model several times. The company initially planned to find a winning recipe for the brand by running stores in Delhi before embarking on expansion into other cities.

JFL shuttered dozens of Dunkin’ Donuts and More stores over the years and rebranded it as Dunkin’—after the brand’s acquisition in the US by Inspire Brands—positioning it as a coffee chain with an attractive pricing strategy.

JFL currently operates 21 Dunkin stores across seven cities in India. In December 2020, JFL ventured into the biryani business but it has shut down the venture.

The FMCG venture under the ChefBoss brand selling eight different products across two cuisines (Indian and Chinese) also folded within three years of its inception.

It is due to this reason that many analysts currently view JFL as a one-horse race—Domino’s. That is exactly what JFL is planning to change in the long term. JFL is seeking to cut its reliance on Domino’s for growth and is planning to expand other brands including US fried chicken brand Popeyes and JFL’s own Chinese restaurant chain Hong’s Kitchen.

Popeyes Play

JFL holds the India master franchisee of Popeyes Louisiana Kitchen Inc. to open and operate Popeyes-branded restaurants in India, Bangladesh, Nepal and Bhutan. Founded in 1972 in Louisiana, Popeyes is popular for its fried chicken and chicken sandwiches. The chain’s passion for its Louisiana heritage and flavourful authentic food has allowed Popeyes to become one of the world’s largest chicken quick service restaurants with over 3,600 restaurants in the U.S. and around the world. It competes with KFC in many of the international markets.

JFL is bullish on Popeyes, a brand that it launched in 2022 and currently, it operates 22 stores across the country. It plans to open  a total of 50 Popeyes outlets by the end of this financial year. The company expects Popeyes to become the fastest brand to clock Rs1,000 crore in revenue in the coming years— much faster than even its poster boy Domino’s.

“Pizza is around $0.9 billion annual market followed by chicken QSR market which is around $0.7 billion. In both, we have very strong play with rights of popular US brands. Domino’s is the world’s largest pizza brand and Popeyes just recently overtook KFC in the US as the second-largest brand in terms of system sales,” a JFL spokesperson said.

Bullish on the QSR Story

JFL has also invested heavily in the food supply chain in various commissaries and food tech parks, that will not only service the company’s brands but also other F&B players outside of the company. JFL believes the whole QSR segment is set to explode when India attains more than $2,500 of GDP per capita.

“India currently has a per capita income level of $2,400. This is the per capita level that was there in China in 2005 where the QSR exploded in the coming years,” the spokesperson said. “We have reached the tipping point here and any incremental gain in per capita will directly now flow into people either dining out or ordering in or ordering more of the discretionary spends which are small-ticket in size,” the spokesperson added.

Another factor that is working in favour of India is its young population and that gives QSR players like Domino’s and Popeyes a larger legroom to grow. JFL said the average age of Indian QSR customers at present is 28.7 years and per capita consumption through QSR chains has a larger runway to operate.

For example, the average frequency for Domino’s India customers is three in a year giving a strong multi-decadal growth opportunity.

Domino’s will Continue to Dominate

Domino’s is by far the largest QSR chain in the country where other foreign food and beverage brands including KFC, Pizza Hut, McDonald’s, Burger King, Starbucks, Tim Hortons, and Subway among other chains operate. Domino’s is currently present in about 400 Indian cities and towns.

JFL said it will continue to grow Domino’s and the company expects to roll out around 200-250 stores of Domino’s every year to reach a total of about 3,000 restaurants in the medium term. JFL said Domino’s stores generally achieve a break- even in about 2.5 years. To achieve its target of superior payback period, JFL now follows a rigorous multi-layered store site selection process and new store opening is based on the online data it generates from millions of its customers who have the Domino’s app.

Popeyes as the Second Winning Horse

JFL is bullish on the Popeyes business and hopes it to be the second biggest winning brand after Domino’s. It expects to open hundreds of Popeyes outlets in India in the coming years. JFL has opened 22 Popeyes outlets in India so far and the food services company plans to ramp up expansion in the coming months. “We want to reach close to 50 stores by the end of this financial year,” said Gaurav Pande, Business Head for Popeyes at JFL.

He said store expansion will accelerate further in the next fiscal year as the company creates the required supply chain in many other cities. “The rate will only increase post this,” he said in an interview at the JFL headquarters in Noida. “This is just the beginning for us.”

QSRising Indian Chinese

The company is also trying a new model for Hong’s Kitchen. Earlier the restaurant chain would rely on the in-house chef in the restaurants to do most of the cooking. Now, the company has set up a central kitchen or a large industrialised kitchen in Greater Noida that will ship almost-cooked food to the stores that need minimum cooking.

It would only require some mixing and warming. This will ensure quality and consistency in taste across all of its Hong’s Kitchen outlets. The company is calling this process QSRisation of Chinese foods.

The company has brought a lot of in-store processes to the commissary. The biggest benefit is sharp improvement in consistency and customer ratings of its food products. With Hong’s Kitchen, the company is trying to create its own brand in Indian Chinese cuisine, which is an even bigger category than pizza and is currently dominated by the unorganised segment. A source said JFL has “cracked the code” to ensure higher repeat rates of customers to Hong’s Kitchen through the model. “Customer feedback on Hong’s Kitchen on any aggregator or Google have undergone a massive change. The company’s investment in the central kitchen is also playing to its ability to ensure that taste remains consistent across stores because it is no longer highly chef-dependent like earlier,” the person said asking not to be quoted.

Domino’s is popular for its consistent taste and similar service levels anywhere from Kashmir to Kanyakumari. “The company is trying to replicate that in Hong’s Kitchen by first going ahead in North and then probably scaling it up differently across regions. JFL is trying to QSRize the Indo-chinese brand,” the source said.

First published in the magazine Images Retail December 2023 issue

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Number of Domino's Pizza outlets in India 2006-2023

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Weak demand hurts fast food chains in Q4, but outlook strong 

Store addition plans robust for fy25; qsrs focus on value meals..

Fast food chains continue to feel the pinch of soft demand, with out-of-home food consumption remaining weak for at least four quarters now. But most players remain optimistic about the future, led by an improved macro-economic environment and concerns regarding food inflation receding following an above-normal monsoon forecast.

The March 2024 quarter, for instance, saw revenue growth for quick-service restaurants (QSRs) slide to 9% on an average, which is half of what it was in Q4FY23 (18%), according to analysts at BNP Paribas Securities. But companies have no plans to slow down store additions as most believe recovery will be gradual in the market .

“We are still operating in an uncertain demand environment. So  our focus is on volumetric growth, acquiring customers, gaining market share and adding new stores,” Sameer Khetarpal, CEO & MD, Jubilant FoodWorks , which runs Domino’s restaurants in the country, said during the company’s post- Q4 results earnings call last week.

“While out-of-home consumption remains stable in Q4 on a sequential basis, when compared on a year-on-year basis, eating out frequency continues to be lower,” Saurabh Kalra, MD, Westlife Foodworld, which runs McDonald’s restaurants in the west and south of India , said in an investor call this month.

Sector experts say the April-May 2024 period saw average daily sales (ADS) for QSR companies improve to levels of 3-4% from declines of 9-18% seen in Q4, thanks to eating out and ordering in during the holiday and IPL season being strong.

“The June quarter (Q1) is seasonally a stronger period than Q4,” says Kunal Vora, analyst at BNP Paribas Securities. “This should result in sequential improvement in performance for QSR companies. As such, players have not reduced their store opening guidance for FY25,” he said, adding that firms were focusing on the value meal segment with new launches and offers in the `99-179 price point to shore up sales growth.

Jubilant FoodWorks, according to Khetarpal, is looking to open 180 Domino’s stores, 50 Popeyes and 25 Hong’s Kitchen outlets in FY25. Capex is expected to remain high over the next two years, he said, as store additions would remain robust.

Westlife Foodworld, according to Kalra, would not change its store addition plan in FY25 despite the “challenging operating environment”. “We will add 45 to 50 restaurants in FY25, as we remain highly optimistic about the long-term structural opportunity of the market,” he told investors.

Devyani International , which runs Pizza Hut and KFC stores, said that it would add 275-300 stores in FY25 including 120-130 KFC stores, 70-80 Pizza Hut outlets and 60-70 Costa Coffee outlets. While Sapphire Foods, which also runs Pizza Hut and KFC restaurants in India, said it would stick to its plan to double its store count over three to four years on the base of December 2021 (when it had around 450-500 stores). 

Restaurant Brands Asia , which runs Burger King outlets in India, said it was on track to add 700 stores by December 2027. It would, in particular, add around 70-80 Burger King stores in FY25.

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All that ‘checkout charity’ adds up. Domino’s plans $174 million from it for St. Jude hospital

An option to donate to St. Jude Children’s Research Hospital appears on the Domino’s app in a photo taken in New York on Wednesday, May 15, 2024. Domino’s is the latest and largest example of philanthropic allies new and old finding success through “checkout charity.” (AP Photo/Peter Morgan)

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The world’s top-selling pizza chain is betting big on the generosity of its customers. And it is not alone.

Domino’s recently pledged $174 million over the next ten years to benefit St. Jude Children’s Research Hospital, expecting the funds to come from its longstanding roundup campaign that invites customers to donate the difference between their purchase total and the next-highest dollar amount. The pizza chain has already raised more than $126 million this way across the past two decades for ALSAC, the fundraising organization for the Tennessee-based hospital.

Domino’s is the latest and largest example of “checkout charity” success. The fundraising tool raked in 24% more money in 2022 than 2020 among the highest making programs, for a total of $749 million, according to the professional association Engage for Good .

That staying power has franchises hopeful that consumers will continue giving their spare change despite shifts toward online shopping, negative economic headwinds and fears that more frequent solicitations will cause fatigue. Meanwhile, some retailers are fleshing out partnerships first formed after the 2020 racial reckoning pushed corporate citizenship toward the forefront of business practices.

Why it works

Studies suggest that asking customers to round up is generally more effective than requesting a fixed amount — even when the totals are the same. That’s because the framing lessens the sting of parting with one’s money, according to a paper published in the Journal of Consumer Psychology .

“It feels less painful,” said Katie Kelting, a Saint Louis University marketing professor who led the research team.

The timing of the appeal introduces several other psychologically potent factors, according to Ike Silver, a marketing professor at Northwestern University. Buyers tend to imagine their purchases in whole numbers anyway; a $24.75 bill codes as $25, for example.

Plus, Silver said, it makes the act of giving “a bit more mindless.” Shoppers rushing to get through the checkout line don’t have much time to consider reasons against the donation.

“They capitalize on a purchase inertia where you’re just spending your money and you’re not really thinking too much about it,” Silver said.

Helping PetSmart help animals

Champions of the strategy credit the asks for engaging everyday, would-be donors in an approachable form of giving with low barriers to entry. The practice is so commonplace that shoppers’ cumulative gifts have even become a key funding stream for some issue areas.

PetSmart Charities, which reports that over 80% of its cash donations come through the PIN pad at checkout, is considered the largest grantmaker for animal welfare causes. The pet superstore, which has been running its continual PIN pad donation program for 20 years, asks customers to give a fixed dollar amount starting at $2.

The money supports causes directly related to pets, such as increased access to veterinary care and animal evacuation services during natural disasters. That authentic connection is one reason that PetSmart Charities President Aimee Gilbreath believes their average donation is just under $3 — which is projected to add up to $40 million by the end of this year.

Without the closely aligned missions, Gilbreath expects they’d have a slightly harder time getting customers to donate.

“It’s just much easier for people to say yes when they get, ‘I’m here shopping at PetSmart. I love pets. If I donate to PetSmart Charities, I’m going to support pets who need a family, I’m going to support pets in other ways’,” she said.

Indeed, Kelting said the fit between the charity and the seller is “huge.” Customers can perceive point-of-sale solicitations as a violation of their social contract with a company, according to researchers , but partnerships among likeminded organizations are viewed in a more positive light.

Donations follow connection at REI

REI Co-op, a specialty outdoor clothing and equipment seller, launched its member-supported public charity in 2021 to help make outdoor spaces more inclusive. The goal was to put more resources into the surrounding communities coming out of COVID-19 shutdowns.

At its 185 U.S. locations, sales associates often strike up personal conversations about buyers’ upcoming excursions. Those unique connections with its clientele of nature enthusiasts open the door for donation requests at checkout, according to Squire Simpson, a board member at the REI Cooperative Action Fund.

REI cashiers are supposed to leave the conversation with an open-ended ask that lets customers decide whether to round up or donate an amount of their choosing. About $2.2 million from 1.3 million individual donations were raised in stores last year, according to Simpson, a 2.5% increase over 2022.

Grantees include a Pennsylvania group that promotes biking among Black women and an Alaska nonprofit that provides therapeutic recreation for people with disabilities.

“It’s not some broad, corporate recipient,” Simpson said.

‘Checkout charity’ fa

Still, some observers are worried that even the best of intentions won’t keep the spigot from stopping as likeminded programs pop up in checkout lines around the country. Silver, the Northwestern University professor, questions whether the effectiveness of “checkout charity” will wane with its popularity.

“If it’s really something that’s coming up every time you swipe your card, one risk is people start to notice that and feel a bit more manipulated,” he said.

Misinformation does not help either. Contrary to popular internet memes, tax policy experts say that stores can’t write off customers’ point-of-sale donations because they don’t count as company income.

Domino’s leaders remain confident in their fine-tuned strategy. With the iconic St. Jude child printed on Domino’s pizza boxes, the established partners are already among the most recognizable when it comes to point-of-sale donations.

Above the checkout widget is a roundup request with that image of the child. During its 11-week, end-of-the-year campaign, customers are greeted by a “click and go” pop-up soliciting $2, $5, $10 or $20. The request details St. Jude’s work and features an overall donation tracker.

Domino’s raised $8.9 million last year through roundup. Its leadership believes that number will increase under a new five-year strategy to grow its customer base.

Described by CEO Russell Weiner as “an audacious goal” that isn’t necessarily a “slam dunk,” the high-dollar charitable commitment adds another motivator to meet its latest nonprofit benchmarks.

ALSAC CEO Rick Shadyac said the extra Domino’s funding will help St. Jude’s efforts in 80 countries to help triple the survival rate for children with the six most common forms of childhood cancer. That includes this summer’s rollout of a program that will eventually provide free cancer medications to 30% of the 400,000 children around the world with the disease.

“If we drive more sales and more stores, what does that mean? That means we have more customers,” Weiner told The Associated Press. “The better we do there, the more people we’ve got that we can raise money for St. Jude.”

Associated Press coverage of philanthropy and nonprofits receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content. For all of AP’s philanthropy coverage, visit https://apnews.com/hub/philanthropy .

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Amazon’s India Master Plan

• New Delhi ,
• May 30, 2024,
• Updated May 30, 2024, 5:41 PM IST

Watch the latest episode of Business Today’s Behind The Scenes where we share a sneak-peek into the latest edition of the Business Today Magazine. In this issue,  Sakshi Batra has a very insightful chat with Executive Editor Krishna Gopalan and Danny Cyril Dcruze. 

Krishna takes us through the details of Amazon in India- its strategic advantage from technology, localisation, supply chain, large fulfillment centres and a sound understanding of the Indian consumer.  Danny gives us an insight on how Apps have become India’s favourite pass-time. While two players own almost 99 per cent of the market share, is it time for India to grab this huge potential with its own app store?   

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