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How to Write a Successful Coffee Shop Business Plan (with Template)

• By Tam Nguyen

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Dreaming of opening a coffee shop? You’re not alone. The coffee industry is bustling with passionate business owners eager to make their mark. However, becoming successful coffee shop owners requires more than just a love for the brew. It demands a clear vision that differentiates your coffee house in a saturated market. A well-crafted business plan not only gives life to your idea but also sets your business on a path to thrive. Whether you’re a newbie or a seasoned entrepreneur, this guide, complete with a free template, will help you craft a business plan that markets and propels your coffee venture to success.

What is A Coffee Shop Business Plan?  

A coffee shop business plan is a comprehensive document that explains what your business idea is, how you intend to penetrate the coffee market, and the strategies you’ll employ to run your coffee shop successfully. When opening a cafe, many aspiring cafe or coffee shop owners underestimate the value of a structured plan. However, this document does more than just outline the needs to open a coffee shop; it gives a detailed roadmap for your new business, offering clarity on every aspect of its operation.

More than that, presenting a well-structured business plan to potential investors is essential. It not only showcases your commitment but also your understanding of the industry, making it a vital tool for securing funding. While crafting a business plan can seem daunting initially, it’s the foundation that both clarifies your idea and sets your business on the trajectory for growth and success in the competitive world of cafes and coffee shops.

Why A Business Plan Is Important For A Successful Coffee Shop Business?

1. Clear Vision and Objectives

When you set up your coffee shop, having a business plan establishes a clear vision and defines your objectives. It is the backbone that steers every decision you’ll make. Without a clear outline, you may find yourself swaying from one idea to the next. With a detailed business plan, you can present a clear business proposal to stakeholders, ensuring them and yourself of the path you plan to tread.

2. Financial Planning

A comprehensive business plan is imperative for accurate financial planning. It will include information on how much capital is required to start, what your ongoing costs will be, and the revenues you plan to generate. If you’re seeking external funding, investors will want to see how you plan to use their money, and most importantly, how you plan to make a return on that investment. If you plan to sell specialty blends or unique treats, the financial section can also help you plan a strategy for pricing, promotion, and sales forecasts.

3. Operational Efficiency

Operational efficiency is the linchpin that holds all business operations together. A business plan will map out every detail, from supplier agreements to employee schedules. You may want to create special events or loyalty programs for regular customers, and this is where a business plan can help you plan a strategy for success. It becomes the reference point, ensuring that daily tasks align with the broader objectives, guaranteeing that resources, time, and efforts are used optimally.

Step-by-step Guide To Write A  Coffee Shop Business Plan

1. Executive Summary

The Executive Summary is like the introduction of a novel – it provides a snapshot of what is to come. Typically, you write the executive summary last, even though it appears first in your business plan. It encapsulates the essence of your coffee shop’s mission, objectives, and financial overview, succinctly explaining what your business concept is about. This section is crucial because many coffee shops fail to engage potential investors right off the bat. Ideally, it should be concise – a page or two.

What should you cover in an Executive Summary?

• Introduce Your Coffee Shop or Cafe: Provide a company overview, giving readers insight into what makes your coffee shop unique from the myriad of coffee bars in the market.
• State Your Mission and Vision: Describe what drives your coffee business and where you see it in the future.
• Outline Your Objective: Define clear, measurable goals that you aim to achieve.
• Provide a Financial Overview: Highlight projected profit margins, a brief balance sheet, and other pertinent financial data.

2. Coffee Shop Business Description

This section paints a picture of your coffee shop. It’s where you elaborate on how you plan to infuse the local coffee market with your unique brews and pastries.

What should you cover in the Coffee Shop Description section?

• Coffee Shop Concept: Dive into the types of coffee drinks you plan to offer, whether it’s a rich espresso or a classic brewed coffee.
• Unique Selling Proposition: Discuss what makes your coffee shop stand out, be it a special blend of coffee beans, a unique roasting method using a specific coffee roaster, or artisanal pastry offerings.
• Operational Plan: Briefly touch upon how you’ll manage your coffee shop, from sourcing beans to serving cups of coffee.

3. Market Analysis

Before pouring your first espresso, performing market research before starting your coffee business is essential. This section dives deep into understanding your potential customer base and the coffee industry landscape in your area.

What should you cover in this section?

• Target Market: Describe your ideal customer. Are they local residents, office workers, or students?
• Location: Discuss the significance of your chosen location. Are there many coffee shops in the area? How does your location cater to your target market?
• Competition: Analyze existing coffee shops. What coffee and food products do they offer? What pricing strategy do they employ? How will your coffee shop compete or complement them?

4. Organization and Management

Behind every successful coffee shop is a robust organizational structure and a competent management team.

What should you cover in the Organization and Management Plan?

• Coffee Shop Ownership Information: Highlight the business’s legal structure.
• Profiles of Your Coffee Shop Management Team: Include details about your baristas, perhaps a part-time accountant, and someone to manage marketing. It can be helpful to create profiles for each role, detailing responsibilities and expertise.

5. Sample Menu

Your menu is the heart of your coffee shop. It’s more than just a list of coffee and tea; it’s an expression of your brand.

What should you consider when creating a Sample Menu?

• Menu Items: Detail the types of coffee, espresso drinks, and pastries you plan to offer. Maybe consider including non-coffee items like teas or specialty drinks.
• Unique Selling Proposition: Reiterate what makes your coffee or food items different from other coffee shops in the area.
• Menu Pricing : Discuss your pricing strategy, keeping in mind profit margin, competitors’ prices, and your target customer base.

6. Marketing Plan

To brew success, it’s not enough to have a fantastic coffee product; you must effectively market it.

What should you cover in a Marketing Strategy for your Coffee Shop Business?

• Define Your Brand: What voice, theme, or emotion do you want your coffee shop to evoke?
• Lay out your plans for social media campaigns, local partnerships, loyalty programs, SEO for website, and other promotional strategies.
• Considering using an  online food ordering system  in your food truck
• Create a  digital menu with QR code  to make your menu easy for your customers to access online

7. Operations Plan

Efficiency is key to the daily grind of running a cafe. The operations section provides a detailed look at the day-to-day operations of your coffee shop business. 

What Operational Issues should you address in your Business Plan?

• Supply Chain: Where will you buy your coffee beans? Who will be your coffee roaster?
• Operating Hours: Consider the best times to cater to your target market.
• Staffing: Detail roles, such as barista, manager, and part-time support.
• Equipment: List down essential equipment, from espresso machines to ovens.

8. Financial Plan

In this crucial section of your business plan, delving into the financial specifics is paramount to lay out a concrete roadmap for the fiscal aspects of your coffee shop.

How Much Does It Cost to Start a Coffee Shop?

Starting a coffee shop is not just about brewing the perfect espresso; it’s also a substantial financial commitment. The cost for opening a coffee shop can range from $80,000 to $250,000. These costs can vary widely based on factors such as location, size of the establishment, equipment quality, and inventory requirements. Moreover, the process of opening a coffee shop might also involve unexpected expenditures, so it’s essential to account for some buffer in your budget.

How Many Ways to Fund Your Coffee Shop?

There are multiple avenues for funding your coffee venture. Traditional bank loans, personal savings, angel investors, crowdfunding campaigns, and partnerships are just a few options. It’s crucial to assess which option aligns best with your business vision and financial situation.

Important Questions to Consider When You Create Your Funding Request If you’re seeking funding, there are several questions you’ll need to answer in your business plan:

• How much money do you need to start and maintain your coffee shop until it becomes profitable?
• What will the funds be used for specifically?
• How do you plan to handle financial challenges that might arise?
• How do you plan to repay any loans or provide a return on investment?

9. Financial Projections

The financial projections section of your business plan forces you to translate your coffee shop vision into numbers, ensuring you’ve accounted for all key metrics that can make or break your venture.

Break-even analysis:

This is the point where your coffee shop’s total revenues equal its total costs. Simply put, it’s when you neither make a profit nor a loss from selling coffee. 

Use this formula:  Fixed Costs / (Price – Variable Costs) = Break Even Point

Projected profit and loss statement:

This will provide a forecast of your expected income and expenses, giving a clear view of your venture’s profitability.

Cash flow analysis:

Essential for understanding the liquidity of your business, this tool is especially crucial for coffee shops, considering the fluctuating expenses and incomes coffee shops offer. When drafting this, consider who will read it, as stakeholders like investors or lenders might have specific expectations.

Coffee Shop Business Plan Template 

• Mission: To offer the community high-quality coffee in a comfortable and vibrant environment.
• Vision: To become the go-to local coffee spot that fosters community connections and coffee appreciation.
• Coffee Shop Description: “Java Junction” will be a modern coffee hub that emphasizes direct-trade coffee beans and a relaxed, inclusive atmosphere.
• Costs: Estimated initial costs are $125,000.
• Profits: Projected annual profit by year two is $75,000.

2. Description of the Coffee Shop

• Coffee Shop Concept: A community-focused café emphasizing artisanal methods.
• Coffee Shop Name: Java Junction
• Coffee Shop Type: Sit-down café with an adjacent mini-library.
• Location: Main Street, Downtown Area – chosen for its high foot traffic.
• Order Fulfillment: Orders taken at the counter with table service for food.
• Working Hours: Mon-Fri (7 am – 9 pm), Sat-Sun (8 am – 10 pm).

3. Menu Offer

• Type of Food and Drink: Coffee, teas, pastries, and sandwiches.
• Offer: From classic espresso shots to unique blends like “Lavender Latte”.
• Unique Selling Point: Every coffee product uses direct-trade beans, ensuring farmer fairness.

4. Market and Competition Analysis

• Market Analysis: The local population includes a mix of professionals, students, and tourists. Many search for quiet spots to work or relax.
• Target Customer: Professionals aged 25-40 and students.
• Size of the Target Customer: Approximately 15,000 individuals.
• Competition Analysis: Three established coffee shops within a mile.
• Size of the Competition: Ranging from small boutique coffee shops to a larger chain.
• Competitors’ Offer: Basic coffee drinks, with limited specialty items.
• Competitors’ Prices: Average of $4 for a coffee drink.

5. Investment Plan (Detailed Cost Analysis)

Investment Cost (One-off): $75,000

• Equipment: $30,000
• Renovations: $20,000
• Initial Stock: $10,000
• Licenses: $5,000
• Miscellaneous: $10,000

Operating Costs (Monthly): $17,000

• Rent: $3,000
• Salaries: $10,000
• Utilities: $1,000
• Stock: $2,000
• Marketing: $1,000

6. Financial Forecast

Year one is projected to break even, with a profit of $50,000 expected in year two, and $75,000 in year three, considering growth and expanding customer base.

• Owner: Jamie Smith, a coffee enthusiast with a business degree.
• Manager: Alex Brown, previously managed a successful coffee chain for five years.
• Baristas: A team of 4 skilled individuals passionate about coffee.

8. Marketing Plan

Java Junction will use a mix of social media marketing, local print advertising, and loyalty programs to attract and retain customers. Regular events, such as “Buy Our Coffee Day” and collaboration with local businesses, will drive foot traffic and community engagement, integral components for starting your coffee shop and making it successful.

This coffee shop business plan sample is hypothetical and serves as a template. Tailoring specifics to your local market, vision, and unique aspects will be necessary. Every coffee shop has nuances that can make them successful, whether it be the coffee products they sell, the environment they cultivate, or the events they host. Focus on what will make your coffee shop stand out and be sure to engage your community.

Tips For Writing a Business Plan For a Coffee Shop

Your business plan becomes the blueprint of your vision. Here are essential tips to consider:

Comprehensiveness is Key: Ensure your plan encompasses all sections you should include, such as marketing, financial projections, and operations. A well-rounded plan provides a holistic view of your business.

Tailor to Your Audience: If you’re presenting to potential investors, focus on profitability and growth projections. For a landlord, emphasize the benefits your coffee shop will bring to their property.

Specialize in Marketing: Given the competitiveness in the coffee industry, it’s crucial to have a solid marketing plan. If marketing isn’t your strength, consider hiring someone to do marketing for your venture. A strong online presence, loyalty programs, and community engagement can set you apart.

Research Your Market: Understand what nearby coffee shops include in their offerings. Identify gaps in the market and strategize on how your shop can fill them.

Stay Flexible: While a business plan provides direction, remain adaptable. The coffee industry is dynamic, and your ability to pivot can prove invaluable.

Separate Sections for Clarity: If your plan becomes too dense, you might want to create a separate document for specific sections like a detailed marketing strategy or an in-depth market analysis. This makes your primary business plan concise and more readable.

Frequently Asked Questions

1. how profitable is owning a coffee shop.

Owning a coffee shop can be profitable, depending on factors like location, quality of products, and management. On average, after expenses, many coffee shops report a profit margin of around 3% to 5%, with some successful ones achieving even higher. However, it’s essential to factor in initial setup costs, ongoing expenses, and market competition.

2. How do I start a coffee shop business plan?

Starting a coffee shop business plan involves multiple steps. Begin by defining your coffee shop’s mission and vision. Conduct market research to understand your target audience and competitors. Then, detail out sections like your product offerings, pricing strategy, marketing plan, financial projections, and operational procedures. If you’re thinking of opening a coffee shop, a well-thought-out business plan is indispensable.

3. What is a business plan for a coffee shop?

A coffee shop business plan is a detailed document that outlines your coffee shop’s objectives, strategies, and operational procedures. It acts as a roadmap, guiding you from the startup phase to establishing a thriving business. Moreover, if you need a coffee shop business loan or investment, this plan becomes crucial in convincing stakeholders of your venture’s viability.

4. What are the 4Ps in a coffee shop business plan?

The 4Ps stand for Product, Price, Place, and Promotion. In the context of a coffee shop:

• Product: What type of coffee and related products will you offer?
• Price: How will you price your coffee? Will it be premium or competitive?
• Place: Where will your coffee shop be located? Is it accessible to your target audience?
• Promotion: How will you market your coffee shop? Will you offer promotions or loyalty programs?

These elements help in creating a marketing strategy tailored to your coffee shop’s unique needs and market position.

Launching a coffee shop is not just about brewing the perfect cup but weaving a narrative that resonates with your community, fostering an ambiance that people gravitate towards, and maintaining a seamless operation that drives profitability. The meticulous creation of a business plan is a pivotal step in this endeavor. It’s the beacon that guides budding entrepreneurs through the complexities of the coffee industry. In such a competitive marketplace, a well-structured, comprehensive business plan can make the difference between a fleeting venture and a thriving institution. To potential coffee shop owners, embrace the process, let your passion shine through in your plan, and remember that every great coffee shop started with a simple idea, much like a single coffee bean ready to brew greatness.

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Coffee Shop Business Plan Ultimate Guide + Free Example

July 6, 2023

Adam Hoeksema

When it comes to starting a coffee shop, writing a business plan may not be your top priority. You're probably eager to dive into the exciting world of brewing aromatic coffee and serving delicious treats, rather than spending days crafting a detailed plan.

However, it's important to understand that potential lenders and investors often require a business plan before they consider supporting your venture. So, while it may not be your first choice, having a well-prepared business plan with realistic financial projections is crucial to securing the financial backing you need.

So if you have to do it, this article is going to help you walk through the following:

• What Should be Included in a Coffee Shop Business Plan?

Coffee Shop Business Plan Outline

• Conducting Market Research for Your Coffee Shop Business Plan
• Creating Financial Projections for Your Coffee Shop Business Plan

Example Coffee Shop Business Plan

• Free Coffee Shop Business Plan Template Download
• Coffee Shop Business Plan FAQs

With that in mind as the path forward, let’s dive in. 

A coffee shop business plan should effectively convey to investors and lenders why customers would prefer to frequent your coffee shop, why you or your team are the ideal individuals to manage the coffee shop, and how the financial projections are structured to ensure a worthwhile return on their investment. Below is a comprehensive layout of our complimentary coffee shop business plan template.

I. Executive Summary

Ii. market analysis, iii. business concept, iv. marketing strategy, v. operations plan, vi. financial plan, startup costs and use of funds, annual sales, gross profit and net profit, key financial ratios, financial summary, income statement annual summary, cash flow statement annual summary, balance sheet annual summary, vii. management team.

VII. Conclusion

How to do Market Research for a Coffee Shop Business Plan

Central to any coffee shop business plan is market research. You need to comprehend your position in the market and aim to validate that there is ample demand for your specific coffee shop concept, location, and pricing structure. You can explore more about our coffee shop market researc h approach here, but ultimately, you aim to understand your competition, gain insights into potential customer footfall, select an optimal location, and anticipate any seasonal trends that might influence your business. Here are some instruments and strategies for conducting market research for your proposed coffee shop.

What Will be the Cost to Advertise my Coffee Shop?

We recommend using Google Keyword Planner to assist you in determining which keywords to advertise for attracting customers to your coffee shop's website. The tool also provides an estimate of how much each click will cost when advertising for various keywords, as seen below:

What Keywords are Customers Using in Their Searches?

We utilize both Google Keyword Planner and Ahrefs to discover which keywords are channeling traffic to your competitors' websites. For instance, you can run a report on a competitor's website to see the keywords they rank for and the amount of organic traffic each keyword brings. This information can help streamline your SEO efforts.

How Seasonal are Coffee Shops?

We use Google Trends to identify how seasonal your coffee shop concept might be. As an example, you can see below that the search volume for “coffee shop near me” in the United States is somewhat seasonal in nature.   January is consistently the low point, with the summer and fall tending to be the high point of the season.

How Many Customers Do my Competitors Receive Each Month?

Lastly, we find it beneficial to generate foot traffic reports on your competitors to ascertain the typical number of customers they receive at their coffee shops. You can see an example below that indicates the number of visits per month for a specific location:

In the end, the potential customer base for your coffee shop will be a critical assumption that will form the backbone of your financial projections. Therefore, understanding the footfall of your competitors can aid you in estimating potential traffic to your coffee shop.

How to Create Financial Projections for a Coffee Shop Business Plan

Once you've conducted thorough market research, it's time to develop financial projections for your coffee shop. Our coffee shop financial projection template is designed to help you estimate revenue based on customer traffic, taking into account factors such as seating capacity and the efficiency of your kitchen operations. These projections serve two important purposes: demonstrating your ability to repay a loan and showcasing the potential return on investment for potential investors. To achieve this, consider the following steps:

• Estimate startup costs for your coffee shop
• Forecast revenue
• Project food and labor cost
• Estimate your operating expenses like rent and utilities
• Calculate how much investor or loan capital you will need to open

Our coffee shop projection template offers guidance in this process and provide a standardized format that meets the requirements of investors and lenders. Typically, a comprehensive set of projections for a startup coffee shop should include an integrated income statement, balance sheet, and cash flow forecast.

Remember, while writing a business plan and developing financial projections may seem daunting, they are essential steps in securing the necessary funding and creating a roadmap for your coffee shop's success. By following these guidelines and utilizing our templates, you'll be well-equipped to present a compelling case to potential investors and lenders.

Below is the content of our example coffee shop business plan. You can also access a Google Doc version of this coffee shop business plan template here , allowing you to personalize it to suit your needs. In addition, you can follow along with this video walkthrough designed to assist you in adapting the business plan to your specific coffee shop concept.

Coffee Shop Business Plan Template

Brewtopia is a specialty coffee shop located in the heart of downtown, offering customers a unique and elevated coffee experience. Our target market is young professionals and coffee connoisseurs who are looking for high-quality coffee and a comfortable, chic atmosphere. Our goal is to differentiate ourselves from other coffee shops in the area by offering a unique selection of specialty coffee drinks and a curated menu of pastries and small bites, made with locally-sourced ingredients. In addition to traditional espresso-based drinks, Brewtopia will offer Nitro cold brew on tap and a variety of flavored lattes made with natural syrups. With a focus on quality, customer service, and community involvement, Brewtopia aims to become a staple in the downtown community and to provide customers with a memorable coffee experience.

The coffee industry is a rapidly growing market, with revenue in the US estimated at $48 billion in 2021. Within the industry, the specialty coffee segment is growing even faster as consumers are willing to pay more for a premium experience. 

Our target market is young professionals, ages 25-40, who value convenience and quality in their coffee choices. The downtown area, where Brewtopia will be located, has several coffee shops, but none offer the same level of specialty drinks and baked goods that we will offer. With a focus on quality and a unique experience, Brewtopia is well-positioned to capture a significant share of the growing specialty coffee market in the downtown area.

Brewtopia's concept centers around providing customers with a unique and elevated coffee experience. 

Our menu will include a variety of specialty coffee drinks made with high-quality, responsibly-sourced beans, as well as a curated selection of pastries and small bites made fresh daily using locally-sourced ingredients. In addition to traditional espresso-based drinks, Brewtopia will offer Nitro cold brew on tap and a variety of flavored lattes made with natural syrups, differentiating ourselves from other coffee shops in the area. Our chic and modern decor will provide a comfortable and inviting atmosphere for customers to work, relax, and socialize.

Brewtopia's marketing strategy will focus on building brand awareness and attracting customers through a strong presence on social media, targeted advertising, and community involvement. We will maintain a strong presence on platforms like Instagram and Facebook, showcasing our products and connecting with customers. 

Our targeted advertising will focus on reaching young professionals in the downtown area through channels such as local publications and online ads. In addition, Brewtopia will be active in the community, hosting events and supporting local organizations, helping us to build relationships with our customers and establish ourselves as a part of the downtown community. 

We will also offer loyalty programs and special promotions to encourage repeat business. Our pricing strategy will be competitive with other specialty coffee shops in the area, but slightly higher to reflect the premium quality of our products.

Brewtopia will be open 7 days a week, from 7am to 7pm. Our team of baristas will be trained to provide exceptional customer service and to prepare a wide range of specialty coffee drinks. We will use a point-of-sale system to manage orders and track inventory, and all baked goods will be prepared fresh daily on-site. 

Brewtopia will occupy a 1,500 square foot space in the downtown area, which will include a kitchen for preparing food, a bar for coffee preparation, and seating for 20-25 customers. The space will be designed to be modern and chic, creating a welcoming atmosphere for customers.

The start-up costs for Brewtopia are estimated at $200,000, which includes the costs of leasing a space, equipment and supplies, marketing and advertising, and initial inventory. We plan to finance the startup costs through a combination of personal savings, a small business loan, and investments from friends and family.

All of the unique financial projections you see here were generated using ProjectionHub’s coffee shop financial projection template . Use PH20BP to enjoy a 20% discount on the template. 

Watch how to create financial projections for your very own coffee shop:

Brewtopia will be owned and operated by Jane Doe, a seasoned coffee professional with over 10 years of experience in the coffee industry. Jane will manage the daily operations of the business and provide exceptional customer service, while also training and supervising a team of baristas. Additionally, Jane will be responsible for the financial management of the business and the development of our marketing strategy.

VII. Conclusion 

Brewtopia is poised to fill a gap in the specialty coffee market in the downtown area. With a focus on quality, customer service, and community involvement, we aim to become a staple in the downtown community and provide customers with a memorable coffee experience. With a solid financial plan and a seasoned management team, Brewtopia is well-positioned for success in the growing specialty coffee market.

Coffee Shop Business Plan FAQs

What are the essential elements to include in a coffee shop business plan.

A coffee shop business plan should include sections on executive summary, company description, market analysis, target audience, menu and pricing, marketing and promotional strategies, location and facilities, staffing and management, and financial projections.

How can I determine the ideal location for my coffee shop?

When selecting a location for your coffee shop, consider factors such as foot traffic, proximity to offices or residential areas, competition in the area, parking availability, and visibility. A bustling area with a high concentration of your target customers can be an ideal location.

How can I estimate the financial projections for my coffee shop?

Financial projections for a coffee shop should include estimates for start-up costs, monthly expenses (such as rent, utilities, ingredients, and employee salaries), projected sales revenue based on customer traffic and average spending, and a break-even analysis to determine when your coffee shop will become profitable.

About the Author

Adam is the Co-founder of ProjectionHub which helps entrepreneurs create financial projections for potential investors, lenders and internal business planning. Since 2012, over 50,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.

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How to Write a Coffee Shop Business Plan + Free Sample Plan

Makenna Crocker

8 min. read

Updated February 7, 2024

Free Download:  Sample Coffee Shop Business Plan

Wake up and smell the business potential! In the US, 72% of adults reported drinking coffee in 2022 . Globally, coffee consumption rose to 175.6 million bags of coffee from 2021 to 2022 – that’s up 4.2%. In such a large, steadily growing industry, there are many possibilities for you to find a niche.

But all of that opportunity creates a heavily saturated market. Walk around your downtown and you’re likely to come across at least a few potential competitors. Starting a business in such a competitive space only adds to the risks you face by not being prepared.

So where should you begin? Start by creating a business plan. The planning process will ensure you understand the competitive landscape, price your coffee appropriately, and are ready to adapt to changing consumer preferences. This article will cover the steps necessary to write a business plan for your own coffee shop business.

Need more guidance? Download our free sample coffee shop business plan for a full business plan example that you can follow as you create your own.

• What should you include in a coffee shop business plan?

Your coffee shop business plan doesn’t need to be hundreds of pages—keep it as short and concise as you can. You’ll probably want to include each of these sections:

• Executive Summary
• Company Summary
• Market Analysis
• Unique Value Proposition
• Menu and Services
• Marketing and Promotion Strategies
• Operations Plan and Risk Mitigation
• Financial Plan and Forecasts

Here’s an example of a coffee shop business plan outline. Next, we’ll dive into each of the sections individually.

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• Carve out time for market research

Seeing cafes on every block is not uncommon in a lot of cities, so you will need to invest time in market research to identify your target customers and help your coffee shop business stand out. 

You can start simply by walking around your area. What do you notice about the other coffee shops? Where are they located in relation to traffic patterns, and how do they appeal from the outside? Then, go inside and take note of their customer service, menu offerings, and ambience. Keeping track of what others seem to be doing well and what could be better will ultimately help your coffee shop stand out.

Consider the neighborhood where you plan to open and what locals will want from your business. Are you located near a university? If so, what kind of drinks are most popular amongst young adults? Are people in your area typically on the go, or do they prefer more of a sit-down experience? 

To gather more insights, you can talk to customers and read industry publications to understand trends. You could even look into coffee shops in your town that have closed to try to figure out why they failed so you can avoid those same mistakes.

• Focus on what sets you apart

To bring your coffee shop vision to life in a competitive landscape, you need to differentiate yourself in the market. Your business plan is where you focus on developing your coffee shop’s unique value proposition (UVP). You should not only understand, but be able to clearly explain what makes you different from your competitors.

Maybe you have stellar supplier relationships that will let you serve better tasting coffee for cheaper? Or maybe your coffee shop will double as a community gathering place?

Your unique value proposition explains what solves your customers’ problems, the benefits of your product or service, and why your target customers should choose to do business with you. Regardless of what sets you apart, you need to emphasize it across your business.

• Create an appealing menu

A compelling menu is crucial for any food and beverage establishment. Your business plan shouldoutline your beverage offerings, as well as food if you plan to provide it. And your description of menu offerings should connect to your target market: If you’re catering to busy commuters, you can emphasize quick meals like pastries and to-go options for each of your coffees. If families are your primary market, highlight kid-friendly options like hot chocolate. 

Maybe you can provide large amounts of coffee and pastries for community events or business meetings? If so, include a subsection about these additional services you can provide, since these may be part of your unique value proposition.

It’s also crucial to plan for the design aspect of your menu. If visual design isn’t your strength, mention in the plan the intention to hire a graphic designer for a professional and appealing prototype. Additionally, consider involving an editor for quality assurance – you may be able to find a trusted friend or business partner for this.

• Utilize marketing and promotion strategies

In a highly competitive space like the coffee business, creating a well-thought-out marketing and promotion strategy is arguably the most important part of planning. Along with reflecting your brand’s unique appeal, the  marketing plan should also be adaptable to your business’s growth over time. Consider including these key elements:

• Digital Platforms : Outline which social media platforms (like Instagram, Facebook, etc.) will be most effective for reaching your target audience. Include strategies for content, such as promotional posts or interactive engagement.
• Local Advertising : Discuss the use of physical signage in strategic locations to attract local foot traffic. Mention the design and messaging of these signs to ensure they align with your brand identity.
• Detail plans for a soft opening or launch event. Consider including community-oriented activities like live music or local collaborations to generate initial interest and goodwill.
• Describe potential programs for customer retention and engagement , such as loyalty programs or seasonal promotions. Mention the use of automated communication tools (like texts or emails) for keeping customers informed and engaged.
• Feedback and Evolution: Include a plan for gathering customer feedback and how this will inform future marketing and promotion strategies. Doing this shows adaptability and a commitment to continuous improvement.

Incorporating these elements into your business plan will not only provide an outline for your marketing efforts but also demonstrate to potential investors or partners how you intend to attract and retain customers.

Don’t neglect your operations plan

Just like having a strong marketing plan, staying on top of your day-to-day operations is crucial. That’s why your business plan should include a detailed operations plan .. The operations plan details all of the tasks you’ll need to manage as the owner to ensure you’re running a functional business. 

Who is responsible for each task, and what are your staffing and training requirements? Ensure that you have the right people for the job, the right amount of people to help run each task, and a delegated plan in order to keep your coffee shop business running smoothly.

Consider the potential for equipment breaking and running out of cups, plates, and other inventory. How might things need repaired, and how much inventory should you have on hand to be best prepared? 

Here, you will also want to factor in storage needs for supplies and a layout that supports quick and easy access for staff – proper layout and organization will encourage good customer flow and barista efficiency. Discuss the seating capacity, counter space, and equipment arrangement to ensure optimal service speed and customer comfort.

• Financial planning is essential

When setting up your coffee shop business, there will likely be more upfront costs. These could include:

• Coffee bean and food purchases
• Salaries 
• Coffee cups and silverware

With all of this in mind, you can create the start of your sales, expense, and cash flow forecasts . They will help give you some answers on how to price things in order to be profitable, and will ultimately tell you whether or not you have a viable business.

On top of startup costs , you will need to take into account recurring costs like recurring coffee beans and ingredient purchases, utility costs and Wi-Fi access for customers. Don’t forget the cost of paying yourself and your employees. Bucket these all into categories so that you can easily keep track of them.

You’ll also want to consider your revenue streams. Will you charge more for milk alternatives? If people want to rent out your space for work meetings or events, what is your rate? 

Going further, when do you anticipate you will break even? Don’t just consider when your revenue costs equal your startup costs, as this isn’t the most accurate. We recommend you do a break-even table twice – once with your assumptions and again with your actual results. We have a full writeup on this if you’d like to dive deeper.

If you’d like extra guidance with forecasting your financials, tools like LivePlan help you do just that.

Learn more: How to Forecast Expenses and Revenue in LivePlan  

• Understand risks and how to mitigate them

Just like with any business, challenges might arise. Issues with supply chain, service consistency, or poor quality products are just a few of the things that can unfortunately go wrong when running a coffee shop business. 

It’s important to have strategies for long-term sustainability that keep potential risks like these in mind. Documenting things like your training strategy and coffee bean storage protocol will help keep up with proper quality control of the drinks and service you provide. Strategic inventory management will also reduce the chance you run into supply chain or pricing issues.

• Download your free coffee shop business plan PDF

By anticipating potential challenges, your business plan prepares you for sustainable success. If you’d like some extra help, download our free sample coffee shop business plan – you’ll get a full business plan example that you can follow as you create your own for your successful coffee shop business.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Makenna Crocker is the Marketing Specialist at Richardson Sports. Her work focuses on market and social trends, crafting gripping and authentic content, and enhancing marketing strategy to foster stronger B2B and B2C relationships. With a master’s degree in Advertising and Brand Responsibility from the University of Oregon, she specializes in generating a strong and responsible brand presence through content that positively influences and inspires others.

Table of Contents

• Don’t neglect your operations plan

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How to write a coffee shop business plan

• Nirit Braun
• Oct 30, 2023
• 12 min read

A coffee shop business plan is a detailed and strategic document outlining the essential aspects of starting and operating a coffee-focused business. It encompasses a comprehensive analysis of the business's goals, target audience, competitive landscape, marketing strategies, financial projections, operational procedures and more. This plan acts as a roadmap that guides entrepreneurs through the various stages of establishing and running their coffee shop, providing clear direction and a solid foundation for success.

When starting a business, especially in the competitive and dynamic realm of the coffee industry, creating a comprehensive and clear business plan is of paramount importance.

Ready to get your business brewing? Take Wix’s website builder for a whirl.

Top benefits of creating a coffee shop business plan

A well-crafted business plan helps entrepreneurs articulate their business goals, whether it's about offering unique coffee blends, creating a cozy ambiance or supporting sustainable sourcing practices. At the same time, a business plan requires entrepreneurs to identify and understand their target audience. This insight helps tailor marketing strategies, menu offerings and the overall customer experience to meet the specific preferences and needs of the intended customers.

Here's an overview of some key advantages to creating a coffee shop business plan:

Attracting investors and funding: A well-structured business plan acts as a persuasive tool when seeking investors or raising money for your business . It showcases your thorough understanding of the coffee industry, market trends and your strategies for success. This level of preparedness increases your credibility and instills confidence in potential investors, making them more likely to support your coffee shop venture.

Clear resource requirements: Writing a business plan prompts you to identify the specific resources, supplies and staff necessary to launch and operate your coffee shop. This includes everything from coffee beans and brewing equipment to furniture and interior decor.

Strategic financial planning: A comprehensive business plan outlines your financial projections, startup costs, operating expenses and revenue forecasts. This level of financial planning helps you determine how much funding you need to start a business . It also guides you in setting prices, managing cash flow and assessing profitability.

Market understanding and differentiation: Through market research and analysis, a business plan allows you to understand your target audience's preferences, behaviors and expectations. This knowledge helps you tailor your coffee shop's offerings, ambiance and marketing strategies to effectively attract and retain customers.

Risk mitigation: The process of creating a business plan prompts you to identify potential risks and challenges that your coffee shop might face. By acknowledging and addressing these risks early on, you can develop contingency plans and strategies to mitigate their impact.

Operational efficiency: A business plan outlines the operational processes required to run your coffee shop smoothly. It includes staffing plans, inventory management strategies and quality control measures. By establishing efficient procedures from the outset, you can minimize wastage, optimize resource allocation and ensure consistent customer satisfaction.

Goal setting and tracking: Your business plan serves as a benchmark against which you can measure your coffee shop's performance over time. By setting clear goals and key performance indicators (KPIs), you can track your progress and make necessary adjustments to stay on course toward achieving your objectives.

How to create a coffee shop business plan in 6 steps

Now we’ll walk through the six essential steps for crafting a coffee shop business plan tailored to your company's unique needs.

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

Your executive summary is a concise and compelling overview of your coffee shop business plan. It encapsulates the key elements of your plan and provides a snapshot of your business concept, strategies and financial projections. While appearing at the start of the business plan, it's often written last, as it draws from the content of the entire document.

A clear executive summary for a coffee shop business should include:

The essence of your coffee shop: What makes it unique? What kind of experience will customers have when visiting your establishment?

Market potential and your target audience: Explain why your coffee shop is well-positioned to capture this opportunity.

Competitor landscape: Identify what sets your coffee shop apart from the competition. This could be your specialty coffee blends, unique ambiance, sustainable practices or exceptional customer service.

Example executive summary for a coffee shop: "Bean Haven Coffee is a meticulously crafted coffee shop that aims to provide not just beverages, but an immersive coffee experience. We pride ourselves on our curated selection of ethically sourced beans, offering customers the finest hand-crafted brews in a cozy, rustic ambiance. Our competitive edge lies in our commitment to sustainability, from our bean-sourcing practices to our eco-friendly packaging. With a strong emphasis on community engagement and partnerships with local artists, we are set to become a cultural hub that brings people together over a shared love for exceptional coffee. Through strategic marketing campaigns, leveraging social media and collaborating with nearby businesses, we aim to establish Bean Haven Coffee as the go-to destination for coffee enthusiasts and connoisseurs alike. Our projected financials indicate that we will reach profitability within the first 18 months of operation. We seek funding to cover initial startup costs and our business model is designed to achieve sustainable growth and profitability."

02. Company and domain names

Knowing how to name a business is crucial for a coffee shop venture and a key step before you register your business . A strong and memorable name can resonate with customers and differentiate your coffee shop from competitors. Use descriptive words that reflect your coffee shop's essence, whether it's about taste, ambiance or values.

Utilizing a business name generator like the one from Wix can provide inspiration and spark creativity. Play with different combinations of words and ideas until you find a name that feels right. Once you've settled on a name, check its availability for domain registration. A domain name that matches your company name is essential for an effective online presence.

When choosing a domain name consider the following best practices:

Ensure that the domain name reflects your coffee shop's identity and offerings

Choose a name that is easy to spell and remember

Opt for a timeless name that won't become outdated quickly

If possible, include relevant keywords in the domain to improve search engine visibility

Steer clear of names that are easily confused with competitors or other brands

03. Market analysis and research

With more than 38,000 coffee shops in the U.S. alone, there are plenty of competitors to analyze. Including a comprehensive market analysis in your business plan is essential for understanding the competitive landscape and formulating effective strategies. Research your local coffee market, identify existing competitors and analyze their strengths and weaknesses. Determine your target audience's preferences, behaviors and demographics to tailor your offerings and marketing campaigns accordingly.

A well-rounded market analysis can guide your business strategy, helping you position your coffee shop effectively, develop compelling value propositions and devise strategies to capture your desired market share.

04. Operations plan

The operations plan is a crucial section of your coffee shop business plan. It outlines the practical aspects of running your coffee shop. Use it to describe your chosen location and its significance for foot traffic, accessibility and target audience reach.

Then, take the opportunity to detail the interior design, layout and ambiance of your coffee shop to create a welcoming atmosphere. Next be sure to list the equipment needed for brewing, food preparation and service. Ensure it aligns with your menu and production capacity. Finally define the roles and responsibilities of your staff, from baristas to managers, and outline their qualifications and training needs.

05. Marketing and advertising strategies

The marketing and advertising portion of your business plan outlines your strategies for promoting your coffee shop and attracting customers. Depending on your target audience and brand positioning for this type of business , consider a mix of traditional and digital marketing methods. This means using social media platforms like Instagram, Facebook and Twitter to showcase your coffee creations, engage with customers and share your coffee shop's story. Collaborate with influencers, local organizations or other businesses to expand your reach and tap into new customer segments.

Additionally, you can choose to participate in community events, farmers' markets and collaborations with other local businesses to increase your visibility. Also consider implementing loyalty programs that reward repeat customers and incentivize them to visit regularly.

You’ll need to develop a suite of brand assets to use in your marketing as well, starting with a company logo. You can use a free logo maker to get a professional design in minutes.

Learn more: How to make a website

06. Financial plan

The cost to start a coffee shop business can range from $50,000 for a mobile operation to over $400,000 for a brick-and-mortar location with booth seating and a drive-thru. This hefty expense is just another reason why a financial plan is so important.

The financial plan is the backbone of your coffee shop business plan. It outlines your startup costs, operating expenses, revenue projections and funding strategy. Investors and lenders will closely scrutinize this section to assess the viability of your coffee shop venture, so remember to do the following:

Detail the initial investment required for equipment, interior design, licenses and permits

Estimate ongoing costs such as rent, utilities, supplies and salaries

Provide realistic revenue forecasts based on your expected capacity and customer traffic

Specify how you plan to secure funding

Highlight when you anticipate reaching profitability and generating positive cash flow

By meticulously planning your finances, you demonstrate a solid understanding of the financial aspects of your coffee shop business and showcase its potential for success.

Coffee shop business plan examples

Below we’ve put together business plan templates for two hypothetical coffee shop businesses, including all the sections discussed in our previous how-to steps.

Coffee shop business plan template 1: Coffee Haven Café

Coffee Haven Café is a charming coffee shop dedicated to delivering a premium coffee experience in a cozy and inviting setting. Our unique blends, ethically sourced beans and commitment to sustainability set us apart in a competitive market. By fostering community engagement and partnering with local artists, we aim to become a cultural hub that brings people together over exceptional coffee. Through strategic marketing efforts and a strong online presence, we project profitability within 18 months.

Company and domain name

Company name: Coffee Haven Café

Domain name: www.coffeehavencafe.com

Our marketing analysis revealed a growing demand for specialty coffee in our target location. We've identified key competitors and highlighted their strengths and weaknesses. Our target audience consists of young professionals and students who value quality and ambiance. By understanding these dynamics, we can tailor our offerings and marketing strategies effectively.

Location: Centrally located in a busy commercial area with high foot traffic

Premises: Rustic and inviting interior design that promotes relaxation and conversation

Equipment: High-quality espresso machines, grinders, brewing equipment and display cases for baked goods

Staffing: Experienced baristas, friendly waitstaff and a dedicated manager to oversee operations

Social media: Engage customers through Instagram, Facebook and X with enticing coffee shots and behind-the-scenes content

Local events: Participate in local festivals, art exhibitions and collaborate with nearby businesses for cross-promotions

Content marketing: Regular blog posts on coffee trends, brewing tips and spotlight features on local artists

Loyalty programs: Offer a loyalty card program with rewards for frequent visitors

Partnerships: Collaborate with nearby bookstores for reading sessions and local influencers for social media endorsements

Startup costs: $70,000 for equipment, furnishings, licenses and initial inventory

Operating expenses: Estimated monthly costs of $12,000 covering rent, utilities, supplies and staff salaries

Revenue projections: Projected revenue of $300,000 in the first year, growing to $450,000 in the second year

Funding strategy: Initial funding from personal savings and a small business loan from a local bank

Profitability timeline: Aim to achieve profitability within 18 months of operation

Coffee shop business plan template 2: Brew & Gather Coffee House

Brew & Gather Coffee House is a community-focused coffee shop aiming to create a warm and inclusive space for coffee enthusiasts. Our commitment to locally sourced ingredients and artisanal brewing techniques sets us apart. By fostering partnerships with neighboring businesses and hosting regular events, we aim to become a staple in the neighborhood. Our projected financials indicate profitability within the first two years.

Company name: Brew & Gather Coffee House

Domain name: www.brewandgathercoffee.com

Through extensive market research, we've identified an opportunity to serve a diverse community seeking an authentic and welcoming coffee experience. We've assessed competitors' offerings and identified an untapped niche. Understanding our target audience's preferences and values will guide our menu and marketing strategies.

Location: Situated near a local park, providing an oasis for relaxation and community gatherings

Premises: Modern yet cozy interior design with flexible seating arrangements to accommodate groups and individuals

Equipment: State-of-the-art espresso machines, pour-over stations and an open bakery display

Staffing: A blend of skilled baristas, friendly hosts and a community engagement coordinator

Social media: Utilize Instagram and TikTok to showcase brewing techniques, share customer stories and host virtual coffee-tasting sessions.

Local events: Host open mic nights, book clubs and workshops to engage the community.

Content marketing: Publish a monthly newsletter featuring coffee culture insights, staff spotlights and local partnerships.

Loyalty programs: Introduce a tiered membership program offering exclusive discounts and early access to events.

Partnerships: Collaborate with local farmers, artisans and musicians to create a truly immersive community experience.

Startup costs: $100,000 for leasehold improvements, equipment, permits and initial inventory

Operating expenses: Projected monthly expenses of $15,000, covering rent, utilities, wages and supplies

Revenue projections: Anticipate revenue of $350,000 in the first year, with a 15% increase in the second year

Funding strategy: Initial investment from personal savings and a crowdfunding campaign targeting the local community

Profitability timeline: Aim to reach profitability within the first two years of operation

How profitable is a coffee shop?

The profitability of a coffee shop can vary depending on a number of factors, including location, business model and marketing strategy. However, in general, coffee shops can be quite profitable.

According to a report by IBISWorld, the average profit margin for coffee shops is 8.33%. This means that for every $100 in revenue, coffee shops generate $8.33 in profit.

Some coffee shops are even more profitable. For example, coffee shops located in high-traffic areas, such as airports and office buildings, can generate profit margins of up to 15%. And coffee shops that sell specialty coffee drinks and food items can also generate higher profit margins.

Here are some tips for increasing the profitability of your coffee shop:

Choose a good location. A good location is essential for success. Look for a location that is convenient for potential customers and has high visibility.

Offer a unique selling proposition. What makes your coffee shop different from others? What can you offer that your competitors cannot?

Provide excellent customer service. This is essential for building a loyal customer base. Make sure your staff is friendly and knowledgeable, and that they are always willing to go the extra mile for your customers.

Market your coffee shop effectively. Let potential customers know about your coffee shop and the unique offerings you have. You can do this through online marketing, social media and word-of-mouth.

Control your costs. Coffee shops have high costs, so it's important to control your costs as much as possible. This means negotiating good deals with your suppliers, managing your inventory carefully and keeping your labor costs under control.

Why do coffee shops fail?

There are a number of reasons why coffee shops fail. Some of the most common reasons include:

Poor location: A coffee shop in a bad location won't attract enough customers to be successful. Coffee shops need to be located in areas with high foot traffic, such as near office buildings, universities and parks.

High overhead costs: Coffee shops have high overhead costs, such as rent, utilities and labor. If a coffee shop can't generate enough revenue to cover its overhead costs, it will eventually fail.

Poor management: Poor management can lead to a number of problems, such as low customer satisfaction, high employee turnover and financial difficulties. Coffee shop owners need to have a strong business plan and be able to manage their finances effectively.

Lack of marketing: Coffee shops need to market themselves effectively to attract new customers and keep existing customers coming back. Coffee shop owners need to develop a marketing plan and budget, and they need to track their results to see what is working and what is not.

Competition: The coffee shop industry is very competitive. Coffee shops need to offer something unique to stand out from the competition.

Coffee shop business plan FAQ

How do you start a coffee shop business plan.

To start a coffee shop business plan, you need to consider the following factors:

Location: Choose a location that is convenient for potential customers and has high visibility.

Target market: Identify your target market and tailor your business plan to their needs and preferences.

Menu: Develop a menu that includes a variety of coffee drinks and food items that will appeal to your target market.

Pricing: Set prices that are competitive and generate a sufficient profit margin.

Operating costs: Estimate your operating costs, such as rent, utilities, labor and inventory.

Marketing: Develop a marketing plan to reach your target market and generate awareness of your coffee shop.

How many cups of coffee does a coffee shop sell per day?

Is a small coffee shop profitable, what percentage of coffee shops are successful, want to cook up another business plan.

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Successful Coffee Shop Business Plan

Need a Coffee Shop Business Plan? We Can Help

Want to know how to open a coffee shop the right way? Want a solid answer to the critical question “ how much does it cost to open a coffee shop ?” Before you start the process of opening a coffee shop, you need to do your homework and distill everything you learn into an exceptional coffee shop business plan.

After helping entrepreneurs (most with little or no coffee shop experience) in 30 states to launch more than 300 independent coffee shops , we know that a business plan is vital for success. We believe that it’s so vital that we include a fully editable electronic version with every purchase of Seven Steps to Success in the Specialty coffee Industry , the proven guide to the coffee shop startup success.

The more you time and effort that put into developing your business plan, the more prepared you will be to open and run a successful coffee shop. 

The Elements of a Successful Coffee Shop Business Plan

Researching and creating an exceptional business plan will create a roadmap for transforming your coffee shop startup idea into a flourishing reality.

And, if you’re seeking outside financing for your coffee shop, a compelling business plan is an absolute necessity.

A strong business plan forces you to answer all the questions needed to set up your coffee startup to thrive. Done right, your plan becomes a reference manual for running a thriving coffee shop.

Your plan should include the following six sections plus a cover page. Most sections should take up a page or two but not much more – you’re not writing a book! Financial data, however, often takes a few pages.

Section 1: Executive Summary

The executive summary should actually be the last section you write. This one-page summary highlights and condenses key points from each section of your business plan.

Devote a few sentences to each section. Make them unique and interesting. Every word counts.

This is your chance to tell the story of your business. Next to the financial data, it is the most important part. It is the first page that bankers and potential investors will review.

After you write the executive summary, share it with bankers or business consultants then revise your plan based on their suggestions.

Section 2: Business Description

Write a brief description of your proposed coffee shop. Include the:

• Business name (get creative!)
• Location (physical or online)
• List of products or services – draft a potential menu
• Target market
• Law firm that reviews contracts
• Pictures of the space
• Leasing arrangements

Section 3: Management Profile

If you are the primary manager, summarize your resume. Highlight any restaurant or coffee shop experience you have. If you lack direct experience, emphasize transferable skills and accomplishments.

If you have managers or partners, include their education, employment record, skills, and accomplishments.

Don’t forget to highlight business consultants. Investors gain confidence from advisers with a proven track record.

Section 4: Information about the Coffee Industry and Your Competition

The coffee market in the USA continues to grow with many potential customers underserved, especially in rural areas! Conduct research into both the coffee industry and your community. Your marketing analysis should examine:

• Industry trends
• Key financial measures in the industry
• Local competitors – not only other coffee shops (both chains and independents) but also potential substitutes for coffee (ice cream, smoothies, etc.)
• Demographics and demand in your community
• Consumer coffee sales sensitivity to economic cycles

Section 5: Marketing Strategy

In your marketing plan:

• Explain what will set you apart and why customers will choose to buy from you (your unique selling proposition)
• Describe location of your coffee shop and the type (walk-in, drive-thru, kiosk, etc.)
• Identify target customers (geography, age range, income, interests, etc.)
• Outline marketing strategies you will use to attract customers

Section 6: Financial Data

Your financial plan outlines the assets, liability and cash flow for your coffee shop. Bankers will examine this section to determine the financial health of your potential business. This section requires three documents:

• A cash flow statement
• An income or statement, and
• A balance sheet.

Cash Flow Statement

The cash flow statement helps determine your business’ ability to pay its bills in the short term. It outlines:

• The initial investment (to help determine this, be sure to read about coffee shop startup costs )
• Level of sales needed to break even
• Expected expenses, and
• How much money – if any – you will receive from outside sources.

The cash flow statement also reflects investments. Ending cash is the money you have at the end of the month.

Income Statement or P&L

In simplest terms, the income statement or P&L shows total sales and expenses for the year.

Most information needed to fill out this statement comes from the cash flow statement (sales, cost of goods sold, expenses). You may use tax figures from an accountant.

Balance Sheet

The balance sheet summarizes assets, liabilities and net worth at a particular point of time, using this formula: total assets – liabilities = net worth.

Once you’ve completed the cash flow and income statements, the balance sheet is a matter of filling in the blanks:

• Total assets include assets (cash and inventory) plus fixed assets (equipment minus depreciation).
• Liabilities include accounts payable and long-term debt.

Any business, including a coffee shop, with high liquidity, low debts, and sufficient working capital has a higher probability of success. Keep enough cash or liquid assets on hand to cover six months’ worth of expenses.

The Proven Coffee Shop Business Plan Template

As an award-winning coffee roaster with a team of coffee shop startup consultants , Crimson Cup has the expertise to guide you from drafting an exceptional business plan through choosing a location and marketing your coffee shop. In fact, Roast magazine editors cited our education and training programs as a factor in choosing Crimson Cup as their 2016 Macro Roaster of the Year .

We train hundreds of baristas and coffee shop owners each year at our Crimson Cup Innovation Lab – the largest SCA-Certified Premier Training Campus in the Midwest. 

Founder and President Greg Ubert wrote the book on successfully opening and running a coffee shop. He and the Crimson Cup team of have helped hundreds of entrepreneurs become successful coffee shop owners.

“For many potential owners, writing their first coffee shop business plan can seem overwhelming,” Greg said. “We’re happy to share our experience and walk you through the ins and outs.”

You’ll find a complete coffee shop business plan template available for immediate download with Greg’s book, Seven Steps to Success in the Specialty Coffee Industry .

Greg has written about coffee shop business plans for S mart Business Columbus and CoffeeTalk magazine. He also serves on the boards of directors for both Heartland Bank and the Columbus Chamber of Commerce .

Going Beyond the Coffee Shop Business Plan

Greg’s book became the foundation for our 7 Steps to Coffee Shop Startup Success  process which has helped hundreds of entrepreneurs open and run successful coffee shops.

We provide all the support you need to open a coffee shop – without expensive franchise fees or royalties. You don’t even need to sign a long-term contract to buy our coffee.

More than just a short-term course on drink preparation or running a coffee shop, we offer hands-on training and ongoing guidance for both baristas and business owners.

With decades of experience in running coffee shops, our coffee shop startup consultants can help you go beyond the business to plan to:

• Choose the right location
• Lay out your shop for optimal success
• Create a menu that customers will love
• Hire and train staff
• Attract customers with low-cost grassroots and social media marketing techniques
• Serve great-tasting drinks with award-winning coffee and high-quality coffee shop supplies
• Prepare to thrive in good times and bad

Through our proven process, we have helped shape business plans for hundreds of successful independent coffee shops in 30 states, Guam, and Bangladesh. Can we help you too?

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How To Write a Coffee Shop Business Plan: Step by Step

• Templates & Guides

Want to open a coffee shop of your very own? Give it the best chance for success by writing a coffee shop business plan.

But, what exactly is a business plan, why do you need one, and what’s the best way to make such a plan?

In this article, we discuss the answers to those questions and how the right technology can help you run things smoothly once your coffee shop business plan becomes a reality.

Table of contents

What is a coffee shop business plan, do you need a coffee shop business plan, creating a coffee shop business plan.

A coffee shop business plan is a written document that describes:

• The nature of the business
• How the business is organized
• The business’s financial projections
• Goals the business would like to reach
• Strategies for reaching those goals
• The time frame for reaching those goals

In essence, a coffee shop business plan is a roadmap that provides structure and direction to an as-yet unformed operation.

Many first-time, prospective entrepreneurs wonder if they really need a business plan to get started. The answer is yes .

Without a business plan, it will be very difficult — some would say impossible — to get a loan from a bank or funding from an investor.

But, even if funding isn’t a major concern right now, a business plan provides clear direction on how you intend to get where you’re going and how to make your new endeavor a success .

Sure, we’ve all taken a road trip (or gone traveling) without a map or a plan, and sometimes that can be fun.

Starting a new business, though, demands much more of an investment than just picking a direction and heading out. Starting a new business can occupy all of your time, money, and energy for years to come, so you don’t want to commit yourself without a plan.

That’s what the coffee shop business plan is: a map to help you keep moving in the right direction when things are going smoothly and to show you how to get back on track when they aren’t.

As you get started writing your very own business plan, keep in mind that the document you produce doesn’t have to be the final draft right away, nor does it have to include every single detail about your business.

Yes, some business plans are hundreds of pages long. Yours may reach that level in the end, but don’t allow that fact to overwhelm you now or stop you from getting started.

Get the information on the page to the best of your ability, and then go back and edit as needed to make it the best it can be. A business plan is a living document that may change as your business grows. But it and your business can’t go anywhere until you write your first draft.

Here’s how to get started.

Step #1: Ask and answer questions

As we mentioned, some business plans can be chock-full of details and facts about the business itself, and many first-time owners wonder where all that information comes from.

The answer is simple: The details in your business plan are basically answers to questions you and anyone else may have about how to go about transforming your idea into reality.

Before you write one word, sit down and consider all of the questions you have about what you’re getting into.

For example, you may ask yourself:

• Who will run the business?
• What makes that person qualified to do so?
• What niche will the business fill?
• Who are the business’s target customers ?
• How will the business market and sell its food and beverage to them?
• What is the size of the market you intend to sell to?
• What is the business model for the business?
• How will the business make money?
• Who are the competitors?
• How will the business compete?
• Will the business have an advantage over the competition?
• How does the business plan to manage growth?
• What are the risks and threats confronting the business?
• What can you do to mitigate those risks and threats?
• What are the business’s financial requirements?

Go through the list and answer as many of those questions as you can in whatever level of detail you can muster.

The nice thing about starting with this step (instead of jumping right into word one of the main sections of the plan) is that you can use the answers you generate as the basis for what comes next.

Step #2: Write an executive summary

While the other sections in your coffee shop business plan can go in any order you choose, the first section should always be the Executive Summary.

This section gives a brief overview of the main elements of the coffee shop you plan on running, including:

• Overhead costs
• Labor costs
• Return on investment (ROI)

Keep in mind that this information is here at the start to give readers a quick introduction to the plan. If they want more detail, they can read on.

It’s also important to remember that you’ll likely repeat much of the information in the executive summary later on in your business plan.

That’s OK. You won’t be penalized if a reader finds the exact same details elsewhere in your document.

Step #3: Describe your company

Next, write a description of your company. More specifically, write about the who, what, why, where, and how of your coffee shop.

View the Business Description section as the physical details about the business you intend to run, including:

• Business name
• Your experience
• Contact information
• Partners involved (if any)
• The tax status of the business (e.g., sole proprietor, LLC/LLP, S-Corp)
• Intended or existing location of your coffee shop

It can also be helpful to include a brief mention of your coffee shop’s short- and long-term goals as well as your plan for achieving those goals.

Step #4: Conduct a market analysis

The next section to include in your coffee shop business plan is Market Analysis.

Most market analyses describe three distinct views of the business:

• The industry as a whole (in this case, the coffee shop industry)
• The competition your coffee shop will face (e.g. other shops in the area)
• The marketing you’ll execute to bring in customers

As with the previous two sections, the Market Analysis section can be a relatively brief discussion of these three concepts.

As your coffee shop business grows, you can add sections that address those concepts in more detail later on.

Step #5: Explain your coffee shop’s financials

Both you and your investors are going to want to know how much money it’s going to take to get the coffee shop set up, running, and turning a profit. That’s where the Financials section comes in.

While brevity is important (if not mandatory) in the first few sections on this list, when you explain your coffee shop’s financials, you want to be as detailed as possible.

This is especially true if you hope to secure bank funding or get involved with investors.

To provide the level of detail you need to make the Financials section as complete as possible, consider hiring an accountant to help you prepare this section so that it will be as accurate as possible.

Taking advantage of technology

As you research and write your coffee shop business plan, include information about the technology you’ll use to help run your business.

More specifically, find a software suite that makes it easier to manage and optimize your team.

The Sling app , for example, includes a long list of tools to help make your workforce management as efficient and productive as possible, including:

• Advanced employee scheduling
• Integrated time clock
• Comprehensive communication
• Flexible task management
• And much more

Try Sling for free today to get a better idea of the many ways it can help you once your coffee shop business plan becomes a reality.

Then, for further business management resources, help scheduling your employees, and tips for getting the most out of your team, visit GetSling.com today.

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This content is for informational purposes and is not intended as legal, tax, HR, or any other professional advice. Please contact an attorney or other professional for specific advice.

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How to Write a Description for a Coffee House Business Plan

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• Business Planning & Strategy
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How to Write a Business Plan for Retail Designer Hats

How to develop a restaurant concept sample plan, how to create a menu for a cake decorating business.

• How to Do a Restaurant Proposal as a Manager
• How to Make a Restaurant Concept Statement

One of the more important pieces of business advice new business owners receive is to take the time to write a detailed business plan. If you are planning to open a coffee house, writing a business plan will force you to think through all the important details necessary for setting your business on the road to success. Although the task may seem overwhelming, simplify the process by breaking the work down into the basic areas that describe your business concept, cafe products and services, equipment needs, marketing and financial details.

Business Plans and Executive Summaries

Every guide for writing a business plan will tell you that the first component to include is the Executive Summary. But since this is a brief synopsis of your entire document, you need to know what's in your business plan before summarizing it. Therefore, although it maintains a prominent place in formal business plans, it is often easiest to write after you have completed all the other sections.

In general, the Executive Summary should briefly explain the concept behind your coffee house business, its proposed location, and projected financials for the company. It should be one to two pages in length and hit all the highlights.

Business Opportunity and Concept

The next step is to describe the business concept and how your business will meet a need within the local market place. Be sure to include in your coffee shop description how your business will fill an untapped niche in the local market. For instance, perhaps your area has a number of national coffee shop chains or small coffee and doughnut shops, but there is no place to comfortably relax and meet friends or colleagues over coffee or a light meal while drinking hand-crafted coffee or other specialty drinks. Explain how your coffee house will not only be a spot to get great coffee, but also be a community gathering place.

In this concept section, your description can be in general terms. Paint a picture of the shop and include a sense of the atmosphere customers will encounter. For example, "The Daily Grind Coffeehouse will feature a comfortable environment to relax, work, and meet friends and business colleagues. Seating for 40 patrons, at both small tables and in several living-room-like settings with chairs and sofas, will encourage guests to stay and socialize."

Include atmosphere inspiring details such as decor featuring work from local artists, live music on the weekends or sponsored book club gatherings.

Niche Market and Differentiation

If you are looking to attract a niche market by offering vegan or gluten free products this will be a key component of your business concept. Again, be sure to describe how your coffee house differs from other stores in your area by offering a unique menu. Distinctions like this extend into how you actually position your business – are you a simple coffee house or are you providing a more extensive cafe environment?

Choosing a Great Location

Your business plan should include a description of where your coffee house or cafe will be located as well as the benefits of the location. For instance, is the rental space in a shopping mall surrounded by big stores that attract large numbers of customers and drive traffic to you store or is it located on the main street of a small town business district? Describe how the location will most likely impact how customers will find you. Include other descriptors such as proximity to major highways, corporate centers or potential competitors.

Creating the Right Physical Space

The design for your coffee house or cafe will create a specific atmosphere for your customers. The color palette, furniture selection, flow of traffic and seating arrangements and decor will set a tone for your establishment. Your plan should thoroughly describe each of these aspects so that your finished result is cohesive and reflects your original intent. Include the following concepts:

• Total seating available.
• Number of tables and chairs versus stuffy chair seating arrangements
• Optional space for private meetings.
• Atmosphere: rustic, vintage, modern, theme-driven.
• Style of furniture: rustic wooden, sleek metal, over-stuffed and comfy.
• Flooring: terra cotta tile, wooden planks, linoleum, cement.
• Lighting: industrial overhead or artistic lamps.
• Layout of ordering station, drink prep area and kitchen and/or storage space.
• Number and location of restrooms.

Description of Products and Services

This may be the most fun portion of your business plan to write because you can describe in detail the scope of your services and product offerings. How you position your business will determine the wording you use to describe it. While the words "coffee house" put more of the focus on the beverages themselves, a description of a caf e will place equal emphasis on the types of food offered on the menu.

Types and Varieties of Drinks

The types of coffee drinks you choose to include on your menu could almost be endless as new products, ideas and methods of brewing and serving coffee come into the marketplace. The types of beverages you serve will not only impact the image you project, but will also affect your bottom line. If you offer a wide selection, you will also need to keep a larger variety of ingredients in inventory. Yet, a large and varied selection may draw more customers. When writing the description of your drink offerings be sure to cover the following topics:

• Varieties of roasts of coffee and primary brewing methods.

Types of espresso you might serve

macchiato, cappuccino, latte, mochas, cortado

or straight up. Additional hot drink selections such as tea, chai, matcha or hot chocolate. Cold drinks such as fruit smoothies, health/energy drinks or Italian soda. Sizes of each drink and specialty cups or mugs for serving various styles. Drink additions including milk options like soy, almond, coconut, rice and flavored syrups. * Will you be traditional in naming your drinks or create special names featuring local landmarks or features?

Types of  Food on the Menu

If you are operating an establishment with a traditional coffee house feel, you may keep your food offerings pared down to some basic "goes-well-with-coffee" favorites. Scones, biscotti, muffins, seasonal quick breads and cookies should be part of your coffee shop description. However, if your atmosphere is designed to encourage people to linger in your shop and socialize, offering an expanded menu will increase your sales and profit. Your description of a cafe menu should include the scope of the items you will serve:

• A description of baked goods, and also if you will also offer gluten free options.
• Hot breakfast items like egg sandwiches, oatmeal or grits.
• Fresh fruit or yogurt for grab-n-go customers.
• Soups and salads for the lunch crowd.
• Hot sandwiches like paninis, including types of bread,  if you are serving whole grain fare.
• Pot pies or sweet pies for after-dinner fare or for date nights.  

Execution of Food Service

Once you have described the types of beverages and food you will be serving, you'll need to delineate the practical side of food preparation and service. Here you should not only describe the methods you will use, but also plan for the pieces of equipment your kitchen or coffee prep area will need. Include descriptions of the any of the following if they apply:

Types of brewing methods

drip, French press, Aeropress, vacuum, pour over or espresso machine. Roasting equipment if roasting your own beans on site. Grinding equipment for freshly ground beans. Blenders for fruit smoothies or frozen coffee drinks. Sandwich press for hot grilled items or counter top oven or microwave for quick heating. Ovens if preparing your own baked goods or consider a source from a local bakery. Source for fresh produce and dairy items.

Management and Staffing Descriptions

Another important area to describe in your business plan is how the daily operations will take place. Describe the various roles you will establish in your coffee house. Include your own role as well and consider how much time you will apply to hands-on service versus management tasks. Some of the items to consider for your staffing description should include:

• Customer service/wait staff who take orders, handle money and deliver food.
• Baristas who craft customer drinks.
• Cooks who prepare food, keep the kitchen clean, handle food storage.
• Management of inventory .
• Bussers or dishwashers.

It is also important to include a section on the management and ownership of the business. If you are seeking outside funding, describe the backgrounds of the owner(s) and your knowledge of the industry so that investors will feel confident in your ability to successfully manage the coffee house. If there is more than one person involved in running the business, differentiate between your roles and describe tasks and responsibilities for each person.

Financial Start-up Description

Think through all the costs for starting your business and write a detailed description of your needs. This should include not only the physical space for the coffee house, but all the furniture, equipment and service supplies you'll need to purchase. Shop around and get the most accurate pricing possible in advance so that you are not hit with surprises along the way. A careful analysis and thorough description will ensure that you have the necessary funds, especially if you are seeking an outside source.

Your financial coffee shop description can be broken down into categories of renovation, equipment, furnishing and business operations and should include:

• Monthly expense for rental space.
• Renovations of space to accommodate appropriate plumbing, wiring and architectural elements you are adding as part of the design (bench seating, a coffee bar, a gas fireplace).

Price of espresso machine, frothing machine, coffee urns, ovens, panini press,

ice machine, sinks, refrigeration, pastry display case. Cost of tables, chairs, sofas, coffee/end tables. Overhead lighting or lamps. Menu board. Setup and maintenance of wireless internet. POS system and computer for business accounting. Marketing expense for website and initial advertising efforts.

Outline Revenue Projections

It may be difficult to accurately project how much money your coffee house will bring in not only initially but in subsequent years. However, based on industry standards and the prices you plan on charging for your individual items, you should be able to describe your anticipated annual revenue for your first year. Play with the figures for planned growth by increasing the number of sales and the addition of pricier items that will boost customer sales in order to project revenue growth in the coming years.

Describe your financial position to include the following:

• Pricing of items, including cost and net profit.
• Compensation for employees.
• Fixed costs of rent, insurance, wireless internet, advertising.
• Projected sales based on trends and trade industry data.
• plans for increasing profit margin and yearly growth.

Use Guided Assistance as You Write

The average business plan can range in length from 30 to 50 pages and it may seem overwhelming to think about writing a document that long. However, there are many resources available to small business owners, both free and paid, that provide templates for creating your plan. With headings, basic guidelines and examples you can confidently create a well-written plan for your company.

• Coffeeshopstartups.com: How To Start & Write Your Coffee Shop Business Plan
• Fastbusinessplans.com: Cafe Business Plan
• Handground.com: How To Start A Coffee Shop: 6 Tips From 401 Coffee Shop Owners And Baristas
• Webstaurantstore.com: How to Start a Coffee Shop
• Coffeeshopstartups.com: How Much do Coffee Shop Owners Make?
• Provide enough information about the business that the reader understands the business' structure and offerings, but stop short of describing everything in great detail. If the loan officer or potential investor has specific question, he will ask.
• Know the market and the competition. Investors want to be sure the business knows whom it's competing against and that the business has a clear plan for setting itself apart from the competition.

Elisabeth Natter is a business owner and professional writer. She has done public relations work for several nonprofit organizations and currently creates content for clients of her suburban Philadelphia communications and IT solutions company. Her writing is often focused on small business issues and best practices for organizations. Her work has appeared in the business sections of bizfluent, azcentral and Happenings Media. She holds a Bachelor of Arts degree in journalism from Temple University.

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Best Coffee Shops in Moscow, Central Russia

Cafés in moscow, establishment type, online options, traveler rating, dietary restrictions, restaurant features, neighborhood.

The 50 best coffee shops and best cafes in Moscow

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1 Coffeemania

2 Nude. Coffee & Wine Bar

3 One Teaspoon

4 david b. cafe, 5 starbucks.

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6 Coffee Bean

7 coffeemania, 8 cafe pushkin, 10 i love cake, 11 double-b, 12 bar bq cafe, 13 chernyy cooperative, 14 camera obscura coffee, 15 shokoladnitsa.

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17 Coffee Piu

19 bosco café, 20 restoran mandarin. lapsha i utki, 21 coffee house, 22 conversation cafe, 23 scramble, 24 starbucks, 25 upside down cake.

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• Cafes In Moscow: A Russian Sojourn To Roasted Coffee And Buttered Croissants

23 Mar 2023

Specialty coffee is quite new for Moscow city but it’s good to know that now it has some handful of locations which are strictly focusing on professionally crafted coffee. Here you will find different types of coffee shops which are offering quality coffee with free Wi-Fi facility. Imagine you are taking a sip of the barista-made coffee in one of the cafes in Moscow while working on your computer – and how you can make this dream come true.

Top 10 Cafes In Moscow

Does the smell of roasted aromatic coffee attract you? Does the butter goodness on the side tempt you? Then check out the list of coffee shops which includes both specialty and historic cafés in Moscow city.

1. Mayak Café-Buffet

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The spot of this café was Previously occupied by the buffet of Mayakovsky theatre and in the later part; it was replaced by one club which hosted parties that were mainly attended by well-known actors and journalists. At present, if you are in search of a bohemian café –restaurant in Moscow, then probably this will be the best choice. The architecture of this café is really impressive and it is visited majorly by creative folks of the city. The ancient curved sideboards; decorated walls of the cafe will make you feel mesmerized. This hipster cafe in Moscow is famous for both French and Italian cuisine.

Must Read: 15 Interesting Things To Do In Moscow: Trekking, Opera, And More In 2022

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2. Bosco Café

It is more than 16 years of its operation and still, Bosco Café is serving its guests with exclusive coffee in style. Since its inception, Bosco Café is making the life of the citizens of Moscow more entertaining and enjoyable. The two storied café is no doubt extremely stylish and attractive for its unique decoration. This café has been decorated in Liberty style now. This popular café is situated at the Red Square and this place is just perfect to have your lunch or dinner with family or even for just a coffee pause. The interior decoration is done with chandeliers designed at the popular Seguso factory in Venice. The café is perfect for a summer day visit.

3. Strelka Bar

This café has become extremely popular among the ingenious people in Moscow. The venue is really ideal for those who want to have peaceful meetings and want to relax their mind after having a hectic weekend. Normally the price range of the cocktails lies between 500 to 600 rubles. The interiors are designed with application of Scandinavian designs and that what created an amazing atmosphere in the bar cafe. Strelka is no doubt one of the best coffee shops in Moscow Russia with a difference.

Suggested Read: 10 Best Hotels In Moscow That Redefine Luxury Like None Other!

4. Enthusiast Moto Café

If the search is for one of a class café the visit here. this café is a perfect combination of a café, workshop of motorcycle and bike besides a vinyl store. If your car needs any repairing then you can simply come here and hand over your car to the experts. Let the experts remain busy with your car’s necessary repairing work and you just relax here and enjoy the sip of your favorite beer or coffee with snacks of your choice. You can also enjoy the music playing in the café. Special arrangements are made on Sundays by top-notch music groups to entertain the guests out here.

5. Café Milk

Previously this was the place from where fresh milk selling used to be done to the locals. This popular dairy shop has now been transformed into world-class café in Russia . Coffee served at this café is really awesome to taste and The interior decoration of this café have been done with black and white and no doubt this decoration attracts the visitors. The breakfast menu, as well as the tea menu of this café, managed to impress the guests out here.

Suggested Read: Shopping In Moscow: 14 Top Places That Will Make You Believe The City Is As Classy & Chic As Milan

6. Café Pushkin

Image Source If you love the taste of traditional Russian dishes then cafe Pushkin in Moscow will be the best choice for you. This café is extremely popular not only to the locals but also to the tourists to this place. This café has been named after the renowned poet Alexander Pushkin. If you want to know more about the history of this café then ask any of the waiters for an amazing guided tour. This tour will help you to know more about the rich history of Café Pushkin.

7. Bar BQ Café

This café is situated between the entrance of the Kremlin and Red Square. The happening atmosphere and the delicious menus are the prime attraction of this café. Burgers, tapas, nachos and chicken wings, etc are offered at this café of great quality besides awesome caffeinated drinks. Here you will get a long list of cocktails with bruschetta with tuna, backed sweet pepper and lot more besides coffee.

Suggested Read: Russian Museums: For A Tour Down The Country’s Expansive And Profound Culture!

8. I love Cake

If you love the yummy taste of sweet of different varieties then this café will no doubt fulfill your wish completely. Once you are here you will become a huge fan of the sugary items offered in this café. Take the chance to taste American Pancake and waffles and trust us you will end up becoming a fan of this café. Whether you want to have exclusive cappuccinos or exotic lunch or breakfast, you will get here everything.

9. Coffee Mania

This one is one of the most popular coffee shops where stellar specialty coffee is available. Trained and award-winning baristas attend the customers here in the coffee shop. This café started its journey way back in the year 2001 and at present, this café has become a part of everyday life of the people of Moscow. People visit this café to have exotic lunch at the daytime and refresh the mind in the evening.

Suggested Read: Russia Circle Trip: 20 Places To Visit In Moscow And St. Petersburg In 2022

10. Vogue café

Image Source If you are in search of the best modern cafes in Moscow then vogue cafe will definitely fulfill your wish. This is one of the highly preferred cafés for the Fashionista crowd in Moscow. Normally people visit here after doing shopping in the nearby shopping malls. Huge lamps, classic interiors, stylish chairs of different color and sizes always attract the guests here. It was the year 2003 when this chic café started its journey.

Further Read: With The Red Square Turning White, Snowfall In Moscow Hits A 100-Year High!

The aromatic smell of the roasted coffee will spark up energy in you to make you feel happy and satisfied. So if you are on a trip to Russia then look for the best cafés in Moscow. The above 10 Cafes are the most happening ones in the city.

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