mobile app business plan powerpoint

mobile app business plan

Oct 17, 2023

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The strategy for creating, releasing, and maintaining a mobile application is laid out in a mobile app business plan. It often comprises a description of the goal, target market, and differentiators of the app. In-depth market research, a review of the competitors, and income strategies like in-app purchases or advertising are all covered in the plan. It outlines a user acquisition plan, the app's development schedule, and the associated costs. It also covers ongoing maintenance and scalability.

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Mobile Application Creating Solutions Everywhere Business Plan [YEAR] John Doe 10200 Bolsa Ave, Westminster, CA, 92683 (650) 359-3153 [email protected] https://upmetrics.co

Table of Contents Executive summary 3 Summary 4 Unique value proposition (UVP) 4 Targets / Objectives 4 Problem Analysis 5 Solution 7 Company 9 Company overview 10 Company history 10 Management Team 10 Market Analysis 11 Market forecasts 12 SWOT analysis 12 Marketing Strategy 14 Target market 15 Competitor analysis 15 Create a landing page 15 App rating 15 Product growth 16 Financials 17 Startup costs 18 Revenue models 18 Funding required 19 1 / 20

Easy to use Business Plan Software Get started using a business plan template is always the fastest way to write your business plan, but as you know, you can't just fill in the blanks along with a template. You will need a collaborative tool that guides you on every step of your planning. Upmetrics can help. With Upmetrics, you can easily bring your team to write a professional business plan with automated financial forecasts. You can also do: 200+ Sample business plans Get access to hundreds of sample business plans covering almost all industries to kick start your business plan writing. This helps you to get an idea how the perfect business plan should look like. View Sample Business Plans Step-By-Step Guide You'll receive step-by-step instruction as soon as you select any business plan template. We made business planning easy with prompt help and examples on every step of your business plan writing. See How It Works Conduct accurate financial projections Do not worry about not having accounting skills. With Upmetrics, Simply enter your sales and costs figures, and we'll prepare all of your monthly/quarterly and yearly financial projections. See How It Works [YEAR] Business Plan | Mobile Application 2 / 20

1. Executive summary Summary Unique value proposition (UVP) Targets / Objectives [YEAR] Business Plan | Mobile Application 3 / 20

This is the first and most important part of your business plan because it’s the first thing an investor will read. The form of the executive summary should be clear and concise, without detailed information about how your product works. In your executive summary, address the situation in the market, who your To unlock help try Upmetrics!  target customer is, and what unique problem your application can solve. Summary Start Writing here... Unique value proposition (UVP) Unique value propositions change over time. No app business plan survives contact with real customers and the market in action; however, you should have a starting point. If you are entering or attempting to create an entirely new market, it might be To unlock help try Upmetrics!  harder to define this. But for those entering established markets, you need to Start Writing here... Targets / Objectives These goals should be based on your business analysis. Investors will be checking to see whether your goals meet their needs. You also have to determine the ultimate goal of your exit plan. In addition, to increase the attractiveness of your company, you need to make a list of funding To unlock help try Upmetrics!  requirements and the proceeds that will be used. One of the important factors Start Writing here... [YEAR] Business Plan | Mobile Application 4 / 20

2. Problem Analysis [YEAR] Business Plan | Mobile Application 5 / 20

A problem or series of pain points is something that you know your potential customers are having. Either no effective solution exists, or the current solution has serious shortcomings. It should also demonstrate that this problem impacts enough people to make your app startup a viable commercial To unlock help try Upmetrics!  proposition. Start Writing here... [YEAR] Business Plan | Mobile Application 6 / 20

3. Solution [YEAR] Business Plan | Mobile Application 7 / 20

The solution is where you introduce your app. Don’t go into feature details on how your app works, instead, stay true to the problem that you just identified. List exactly how your product solves the problems you identified. 1. What does my app allow people to do that they couldn’t before? To unlock help try Upmetrics!  2. How will my app change the status quo people are dissatisfied with? Start Writing here... [YEAR] Business Plan | Mobile Application 8 / 20

4. Company Company overview Company history Management Team [YEAR] Business Plan | Mobile Application 9 / 20

Company overview Here you should describe your company: Type of business structure Location of the company To unlock help try Upmetrics!  Mission Start Writing here... Company history Describe the history of your company, how your team formed?, How you came up with your idea? What steps did you take to understand the market and customer pain points (e.g. develop an MVP, do some market testing)? How did you assemble the team? To unlock help try Upmetrics!  In addition, you can talk about the main stages of your company’s development Start Writing here... Management Team This can not be understated how important this section is. For everyone involved, either full-time or who plays a key role in the strategic direction of the company, investors want to know more about them. Give details on how they got involved, their role and responsibilities, along with academic and To unlock help try Upmetrics!  professional experience in mobile application development or related fields. Start Writing here... [YEAR] Business Plan | Mobile Application 10 / 20

5. Market Analysis Market forecasts SWOT analysis [YEAR] Business Plan | Mobile Application 11 / 20

Information about the state of the market should be the main factor in the realization of your idea. You should be knowledgeable about the state of the market in your industry, have current information, and make a short-term forecast. That is, you should have a marketing plan. The market analysis To unlock help try Upmetrics!  section of your business plan shows the viability of your project. Start Writing here... Market forecasts Forecasting is an integral part of writing your business plan for the realization of an app development startup. You can include data on the growth in a number of companies in the mobile application industry and data on the amount of money spent. To unlock help try Upmetrics!  Your goal is to assess whether there’s a real market for your product, whether Start Writing here... SWOT analysis One method of strategic planning that allows you to give a structured description of your situation is a SWOT analysis. A SWOT analysis can be used to study products, enterprises, regions, or even entire countries. SWOT analysis stands for: To unlock help try Upmetrics!  Strengths, Start Writing here... [YEAR] Business Plan | Mobile Application 12 / 20

Strengths Weaknesses Mention positive tangible and intangible Factors that are within an organization's attributes. Internal to your organization. control that detract from its ability to attain which are within the organization's control. the core goal. In which areas might the organization improve? S W Opportunities Threats External attractive factors that represent External factors, beyond an organization‘s the reason for an organization to exist and control, which could place the develop. What opportunities exist in the organization‘s mission or operation at risk. environment which will propel the The organization may benefit by having organization? contingency plans to address them should they occur. O T [YEAR] Business Plan | Mobile Application 13 / 20

6. Marketing Strategy Target market Competitor analysis Create a landing page App rating Product growth [YEAR] Business Plan | Mobile Application 14 / 20

A marketing strategy is a bridge that allows your product to fall into the hands of your customers. You have to convince investors that you have such a bridge. To succeed, use the following marketing strategies for your mobile application: To unlock help try Upmetrics!  Target market Research the target market The first step is to attract your target audience by choosing a certain group of consumers whom your product is aimed at. This target audience should be defined based on demography, habits, psychological characteristics, and To unlock help try Upmetrics!  lifestyle. Analyze how your ideal client will use your application. Start Writing here... Competitor analysis Research of competitors Researching competitors is an element of business analysis. This information will help you highlight the features that distinguish you from competitors and will also help you improve your processes and solve problems in your market. To unlock help try Upmetrics!  Start Writing here... Create a landing page Creating a landing page for your mobile application will help you expand your target audience as it will inform readers about innovations and updates. Make sure your page contains the name of the application, a description of its functionality, promotional videos, and so on. To unlock help try Upmetrics!  Start Writing here... App rating [YEAR] Business Plan | Mobile Application 15 / 20

To improve the ranking of your application in search results in the app stores, you need to improve its characteristics, for example by optimizing the mobile application in terms of load times. Obviously, a high position in search results will draw the attention of potential To unlock help try Upmetrics!  customers. Start Writing here... Product growth The process of expanding the user base is different depending on the type of app startup, and the business strategy for entering different markets also varies. For example, a massive advertising attack only makes sense in markets where To unlock help try Upmetrics!  consumers understand your product or service and its usefulness. Start Writing here... [YEAR] Business Plan | Mobile Application 16 / 20

7. Financials Startup costs Revenue models Funding required [YEAR] Business Plan | Mobile Application 17 / 20

Finally, the time has come when you can proceed to the financial part of your business plan. You must clearly understand what kind of financing you need to move forward. Moreover, when reading this part of your business plan, a potential investor should also understand the funding you need. To unlock help try Upmetrics!  The financial model includes, as a rule, a three- to the five-year forecast of all Startup costs Inform your investors about estimated costs. Since this information may fluctuate, our advice is to place reasonable estimates and leave room for extraordinary expenses that you may face. Some costs are going to remain fixed, such as salaries, subscriptions, and To unlock help try Upmetrics!  office rent. Whereas others are going to increase as your business scales, e.g. Start Writing here... Revenue models Explain how your business going to make money out of your application. For app founders, the following revenue models are available: Advertising. This works if you intend for your user-base to be the product, whereby they get it for free and advertisers pay to reach them. To unlock help try Upmetrics!  Start Writing here... [YEAR] Business Plan | Mobile Application 18 / 20

Funding required And finally, to secure investment, with these numbers in hand, you should be able to outline how long it will take to achieve profitability and how much funding is needed. This is the amount you are asking for. In exchange, you need to say how much equity you are giving away, or alternatively, work out To unlock help try Upmetrics!  how long it will take to bootstrap until profitability - once you've got an app to Start Writing here... [YEAR] Business Plan | Mobile Application 19 / 20

Want to make it more presentable? Want help tips on each section? You'll save time and can write your professional business plan effectively and faster with Upmetrics' business plan software. Every feature you need to convert your great business idea into a reality. Write your plan easily and faster without any hassles. Structure your idea and create stunning pitches that awe your investors. Get access to Upmetrics software, invite your team members and start writing your business plan. 1. Get tried and tested tips 2. Write an interactive plan Upmetrics business plan builder gives you Use our business plan sections - everything you need to stay in sync and competitive Analysis, comparison tables, guides you on every step of your business SWOT Analysis, charts, timelines, plan writing. milestones, etc to create a visually impactful business plan. 3. Stunning business plan cover 4. Financial forecasting pages With Upmetrics you don’t have to worry about navigating complex spreadsheets. Upmetrics business plan builder comes with Just input your numbers and we’ll provide beautifully designed cover pages. Choose you with well-structured financial reports professional, creative cover pages to make that you and your investors understand. your business plan stand out. 5. Share easily with anyone 6. Real-time and Collaborative Upmetrics plans are easily shareable in pdf Invite your team members to initiate and word documents. And if either doesn’t conversations, discuss ideas and strategies work, you can share it with a quick link too in real-time, share respective feedback, and and track the reader's activity! write your business plan. Join over 100k+ entrepreneurs who have used Upmetrics to create their business plans. Start writing your business plan today [YEAR] Business Plan | Mobile Application 20 / 20

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Introducing our free mobile app business template! Streamline your app development process with this easy-to-use template designed for entrepreneurs and startups. From market research to revenue projections, our template includes all the essential components for crafting a successful mobile app business plan. Download it now and get started on the path to app development success!

Download the template today!

The world is in the midst of a mobile revolution, and mobile apps have become an integral part of our daily lives. With the growing popularity of mobile devices, developing a mobile app has become a lucrative business opportunity for entrepreneurs and startups. However, building a mobile app from scratch can be a daunting task. That's why we're excited to offer our free mobile app business template, designed to make the app development process simpler and more efficient.

Features of the App Business Plan Template

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• Market Research - Before developing an app, it's important to conduct market research to identify the needs of your target audience, understand your competitors, and assess the demand for your app. Our template includes a comprehensive market research section to help you conduct a thorough analysis of the app market.
• Business Model - Choosing the right business model is crucial to the success of your mobile app. Our template offers a variety of business models to choose from, including freemium, subscription, and in-app purchases. We'll guide you through each option and help you decide which one is best for your app.
• Revenue Projections - Estimating the revenue potential of your app is a key step in the planning process. Our template includes a revenue projections section that helps you forecast your revenue streams and expenses, so you can make informed decisions about your app development strategy.
• Marketing Plan - Once your app is developed, you need to get the word out and attract users. Our template includes a detailed marketing plan section to help you create a comprehensive strategy that covers all the essential marketing channels, such as social media, email marketing, and search engine optimization.

Benefits of Using Our Template

Using our mobile app business template provides a range of benefits, including:

• Saves Time and Money - Developing a mobile app is a time-consuming and costly process. With our template, you can save time and money by streamlining the planning process and creating a more efficient development strategy.
• Provides Clarity and Focus - Our template provides a clear roadmap for app development, helping you focus on the essential components and avoid unnecessary distractions. This helps you stay on track and achieve your goals more effectively.
• Increases Your Chances of Success - A well-planned and executed mobile app has a greater chance of success in the market. Our template provides you with the tools and resources you need to develop a successful mobile app business plan and increase your chances of success.

Our free mobile app business template is an essential resource for entrepreneurs and startups looking to develop a successful mobile app. With its comprehensive market research, business models, revenue projections, and marketing plan sections, you can create a detailed plan that sets your app up for success. Download our template now and start your journey to app development success!

Mobile App Business Plan Frequently Asked Questions

Q: why do i need a mobile app business plan.

A: A mobile app business plan is essential to the success of your app because it helps you identify your target audience, understand the market, and develop a clear strategy for success. Without a plan, you risk wasting time and resources on an app that may not meet your goals or resonate with your target audience.

Q: What are the essential components of a mobile app business plan?

A: A mobile app business plan should include market research, a business model, financial projections, and a marketing plan. These components provide a comprehensive roadmap for app development, including identifying your target audience, assessing the demand for your app, estimating your revenue potential, and creating a strategy for attracting and retaining users.

Q: How can a mobile app business plan help me secure funding for my app?

A: Investors and lenders are more likely to fund your app if you have a well-crafted mobile app business plan. A comprehensive plan demonstrates that you have a clear understanding of the market, a viable business model, and a strategy for generating revenue. By showing your plan to potential investors, you can demonstrate that you have a solid plan for success and increase your chances of securing funding. Having strong financial projections are key to securing funding. Use a mobile app financial projection template can make this process easy.

We Know a Good Business Plan When we See One

Collectively, our team has reviewed thousands of business plans and has nearly 20 years of experience making SBA loans. We've also helped more than 50,000 businesses create financial projections across many industries and geographies.

Adam served as Executive Director for a SBA microlender in Indiana for over 10 years helping businesses and reviewing thousands of business plans.

Grace has built hundreds of custom financial models for businesses as well as our projection templates which are used by thousands of businesses every year.

Kyle served as an SBA loan officer for 7 years working directly with startups and business owners to review their business plans, projections, and prepare their loan package.

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How to write a business plan for your mobile app development project.

Starting a mobile app development project is a great idea because it allows businesses to reach a larger audience with their product or service, and it gives users the convenience of being able to access the app from anywhere on their mobile devices.

But, first thing first, you need to write a business plan.

A business plan is essential for any project, especially for mobile app development. It outlines the goals, objectives and strategies needed to successfully launch the app. It also helps to identify potential risks and provides a roadmap for the project's success.

In short, a good business plan will help ensure the profitability of your mobile app development project .

What are the essential parts of a business plan for a mobile app development project? What is the recommended format? Which important financial measures should be there? What's the best way to create a business plan quickly and effectively?

Please, find comprehensive answers to all these questions below.

Also, please note that starting your business plan from scratch is not mandatory.

You can download our editable business plan for a mobile app development project and adapt it to your project.

How to prepare a business plan for a mobile app development project

Is it worthwhile to invest time in a business plan for your mobile app development project.

Yes, you should invest time in a business plan for your mobile app development project to ensure the success of your project.

Formulating a comprehensive business plan will allow to:

• get familiar with the mobile app development market
• stay on top of the industry's emerging trends
• identify what makes a mobile app development project solid and successful
• understand the target audience's requirements and preferences for mobile applications
• come up with a unique value proposition for your app
• analyze competitor target markets
• identify solid competitive advantages for your mobile app development project
• find a business model that will generate positive cash flows
• implement a well-structured and calculated action plan
• evaluate risks associated with a mobile app development project, including technical challenges, user privacy, and market competition

Our team has created a business plan for a mobile app development project that is designed to make it easier for you to achieve all the elements listed.

How to outline a business plan for a mobile app development project?

A business plan is filled with facts, figures, and indicators. It must be presented in a structured format, to make easy to read and digest.

When we built our business plan for a mobile app , we took care to arrange it appropriately.

The content is arranged in 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The introductory section has been named "Market Opportunity".

This section presents a comprehensive report on the mobile app development project, including key data and metrics to guide your decision-making.

We continuously update all the data there.

2. Project Presentation

The second part is dedicated to the "Project" of your mobile app development project. Here, you can outline the purpose and functionality of your app, target user demographics, user interface and experience design, development timeline, app store submission plans, and the unique value proposition that solves a specific problem or provides a unique solution for users.

Remember to introduce yourself at the end of this section.

Discuss your expertise in mobile app development, your range of services, and how you plan to provide innovative and user-friendly app solutions to clients. Highlight your track record of successful projects, your skilled team of developers, and your dedication to delivering seamless and engaging mobile experiences that meet the needs and expectations of users through your mobile app development project.

You'll find wording already provided in our business plan. Tailor it to fit your concept exactly.

3. Market Research

Next up is the "Market Research" section.

In this section, you will find a detailed market segmentation analysis for your mobile app development project.

It includes a presentation of other mobile app development companies in the industry that will be competing with you. Your project's unique app features and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

In the "Strategy" section, you will find a detailed growth plan for your mobile app development project, outlining all the necessary steps and initiatives to ensure its high profitability.

Furthermore, there is a marketing strategy, a risk management strategy, and a Business Model Canvas that has been filled in, all included in this section.

5. Finances

Ultimately, the "Finances" section provides a comprehensive view of the financial aspects and metrics of your project.

How to write an Executive Summary for a mobile app development project?

The Executive Summary is like an introduction to the business plan for your mobile app development project.

Keep it brief, not exceeding 2 pages. Stick to the crucial points.

When you show your business plan to an investor, this is what they will read first. It needs to get their attention and make them want to read the rest of the plan.

In the Executive Summary of your mobile app development project, answer these questions: what is your mobile app development project about? who is your target audience? are there any similar projects in the market? what makes your project unique? how much funding do you require?

How to do the market analysis for a mobile app development project?

The market study of your mobile app development project helps you understand external factors such as customer demands for mobile applications, competition within the app development industry, and emerging trends in mobile technology.

By conducting an extensive market study, a mobile app development project can understand user needs, offer innovative and user-friendly mobile app solutions, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to increased user adoption, app downloads, and a prominent position in the mobile app industry.

This is what we've outlined in the "Market Research" section of our business plan for a mobile app :

• interesting data points and market insights about mobile app development, including app usage trends, app market revenue, and the growth of app-based services
• a list of potential customer segments for a mobile app development project
• the competitive research
• the competitive advantages for a mobile app development project

The key points of the business plan for a mobile app development project

What's the business model of a mobile app development project, business model of a mobile app development project.

A mobile app development project's business model revolves around creating and monetizing mobile applications for specific platforms such as iOS or Android. Revenue can be generated through app purchases, in-app advertising, in-app purchases, or subscription models.

The business model focuses on identifying market needs or gaps, designing user-friendly and engaging apps, developing robust and scalable code, testing and optimizing app performance, and implementing effective monetization strategies.

Success depends on market research, delivering high-quality user experiences, effective app marketing, regular updates and improvements, and staying responsive to user feedback and evolving industry trends.

Business model ≠ Business plan

Please don't mix up the terms "business plan" and "business model."

A business model outlines the way a company creates value, generates revenue, and operates.

In a business plan, you demonstrate your business model using a structure called the Business Model Canvas.

Rest assured, we provide a Business Model Canvas in our business plan for a mobile app .

How do you identify the market segments of a mobile app development project?

Market segmentation for your mobile app development project involves dividing your potential clients into different groups based on their app development needs, industries, and target audience.

These categories may include factors such as iOS app development, Android app development, gaming apps, or clients from specific industries (e.g., healthcare, finance, education).

By segmenting your market, you can offer specialized app development services and solutions that cater to each segment's specific requirements. For example, you might provide iOS app development services and design user-friendly and intuitive interfaces for Apple device users, offer Android app development services and optimize apps for a wide range of Android devices and versions, specialize in gaming app development and create immersive and engaging gaming experiences, or develop industry-specific apps tailored to the needs of clients in sectors such as healthcare, finance, or education.

Market segmentation allows you to effectively target your marketing efforts, showcase your app development expertise, and deliver high-quality and customized mobile app solutions that meet the unique needs of each client segment.

In the business plan for a mobile app , you will get a detailed market segmentation, helping you understand your target audiences and their needs.

How to conduct a competitor analysis for a mobile app development project?

Without surprise, you won't be the only mobile app development project in the market. There will be other developers working on innovative and user-friendly mobile applications.

Your business plan should encompass an extensive market study that examines your competitors' characteristics, strengths, and weaknesses.

Address their weaknesses (such as inefficient app development processes, lack of user testing, or poor app performance).

Why should you focus on these elements? Well, these weaknesses can hinder the success of mobile app development projects. By addressing these aspects, you can offer innovative and user-friendly app designs, provide efficient and reliable app development and testing processes, and deliver excellent customer support, positioning your mobile app development project as a trusted and preferred choice for businesses and individuals seeking high-quality and functional mobile applications.

It's what we call competitive advantages—building them is key to standing out in the market.

Here are some examples of competitive advantages for an app: user-friendly interface, innovative features, regular updates and improvements.

How to draft a SWOT analysis for an app?

A SWOT analysis can help identify potential strengths, weaknesses, opportunities, and threats that can inform the development of a successful mobile app.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a mobile app

The strengths for a mobile app development project

When we talk about the "S" in SWOT, we mean Strengths, which are the project's positive attributes or advantages.

For a mobile app development project, possible strengths could include a user-friendly interface, comprehensive testing, scalability, and a secure back-end system.

The weaknesses for a mobile app development project

The "W" stands for Weaknesses, referring to the areas or aspects of the project that need to be addressed.

In the case of a mobile app development project, potential weaknesses could include an inexperienced development team, lack of proper project management, and poor quality assurance processes.

The opportunities for a mobile app development project

O represents Opportunities in SWOT, referring to the external factors or conditions that can create opportunities for the project's advancement.

In the case of a mobile app development project, potential opportunities include creating a social media app, a productivity app, a gaming app, and a shopping app.

The threats for a mobile app development project

When we mention the "T" in SWOT, we're referring to Threats, which are the external risks or negative factors that can impact the project's performance.

How to craft a marketing strategy for an app?

A marketing strategy plays a pivotal role in a business plan as it defines how a business will entice customers and generate sales.

An app can attract users by implementing a well-crafted marketing strategy that showcases its unique features, user-friendly interface, and how it solves a specific problem or meets a particular need.

Users won't choose your app without effective marketing; highlighting its features, usability, and benefits is necessary.

Have you explored marketing approaches to attract customers to your app? Consider optimizing your app store presence, running targeted advertising campaigns to reach your target audience, and utilizing social media platforms to engage with users and receive feedback.

No worries if you don't know anything about marketing and communication.

How to build a 3-year financial plan for an app?

A solid business plan must include detailed financial information such as projected income, expenses, cash flow, and balance sheets.

When creating your business plan, you must include anticipated revenue figures for your mobile app development project.

To earn the trust and confidence of potential investors, it's crucial to have revenue projections in your business plan that are based on believable and well-founded assumptions.

Our financial plan for a mobile app is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

It goes without saying that you'll have to develop a provisional budget for your mobile app development project. Pay attention to every expense and don't leave any out (our financial plan includes a complete list for your convenience).

The break-even analysis is central in the financial plan as it will tell you whether your mobile app development project will generate profits or not.

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Mobile App Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Mobile App Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Mobile App Plan Here

Mobile App Business Plan

You’ve come to the right place to create your mobile app business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their mobile app businesses.

Mobile App Business Plan Example

Below are links to each of the key elements of a mobile app business plan template:

• Executive Summary – In the Executive Summary, you will provide a general overview of your business plan including your target market, business model, and how you plan to make your business successful.
• Company Overview – The Company Overview section will provide an overview of your app idea, history of the company, monetization strategy and milestones achieved.
• Industry Analysis – From your market research, you will provide an industry analysis. This will include a discussion of the current mobile app industry landscape, trends, and issues facing your industry.
• Customer Analysis – The Customer Analysis section will describe your target market. This includes information on demographics, psychographics, and behaviors.
• Competitive Analysis – This section includes an overview of your direct and indirect competitors, their market share, your competitive advantage, and how you plan to compete against them.
• Marketing Plan – The Marketing Plan section will describe your marketing strategy. This includes information on your target audience, pricing strategy, and promotional activities.
• Operations Plan – The Operations Plan section of your mobile app business plan will describe your business operations.
• Management Team – The Management Team section will provide information on the management members of your team. This includes their experience, education, and skills.
• Financial Plan – In the Financial Plan section, you will provide the financial model and financial statements for your business. This includes your income statement, balance sheet, and cash flow statement.

Next Section: Executive Summary >

Mobile App Business Plan FAQs

What is a mobile app business plan.

A mobile app business plan is a plan to start and/or grow your mobile app business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your mobile app business plan using our Mobile App Business Plan Template here .

What Are the Main Types of Mobile App Companies?

There are many types of mobile app companies across a variety of categories. There are mobile app companies that focus solely on mobile games. Others are exercise or wellness focused. Some mobile apps provide guidance on specific topics, some offer music streaming, and other apps provide help or assistance on a variety of topics. Many companies have developed company-specific mobile apps to allow users to become more connected with their products or offerings. For instance, most major brands, restaurants and financial services companies have company-specific mobile applications.

What Are the Main Sources of Revenue and Expenses for a Mobile App Business?

The primary source of revenue for mobile app companies are subscription paid by the users on an annual or monthly basis. Advertising (selling ad space to other companies on their app) is another significant revenue sources.

The key expenses for mobile app companies are the costs to advertise and generate users. These expenses are often in the form of targeted social media advertising or online targeted marketing. Some major mobile app companies pay to have their mobile apps advertised on television commercials or music streaming platforms. Another major expense for app companies are office space, employee salaries and technology licensing fees.

How Do You Get Funding for Your Mobile App Business Plan?

A mobile app startup is most likely to receive funding from angel investors and friends and family. Personal savings and credit cards are also often used. Venture capitalists will fund a business plan for an app once it achieves enough traction (e.g., enough users or generating enough revenue).

A well crafted mobile app business plan is essential for attracting any type of potential investor.  Most app startups require funding to get off the ground and cover at least their startup costs.

What are the Steps To Start a Mobile App Business?

Starting a mobile app development company can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Mobile App Business Plan - The first step in starting a business is to create a detailed business plan for an app that outlines all aspects of the venture. This should include market research on the mobile app industry and potential market size, information on the mobile app concept, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mobile app business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mobile app business is in compliance with local laws.

3. Register Your Mobile App Business - Once you have chosen a legal structure, the next step is to register your mobile app business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your mobile app business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Mobile App Equipment & Supplies - In order to start your mobile app business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mobile app business.  A mobile app marketing plan includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful mobile app business:

• How to Start a Mobile App Business
• How to Start a Mobile App Development Business

Where Can I Get a Mobile App Business Plan PDF?

You can download our free mobile app business plan template PDF here . This is a sample mobile app business plan template you can use in PDF format.

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Best Mobile Application Business Plan PowerPoint

Mobile Presentation Slide

Features of the template.

• 100% customizable slides and easy to download.
• Slides are available in different nodes & colors.
• The slides contain 16:9 and 4:3 formats.
• Easy to change the colors quickly.
• It is a well-crafted template with an instant download facility.
• Compatible with Google Slides and PowerPoint.
• Creative design with text area.
• It has a creative design to present your plans.
• circular loop
• mobile phones
• Mobile Application
• Mobile App Features
• Mobile Application Development
• Mobile Apps Metaphor
• Mobile Application Infographics
• Mobile Apps
• Testing Of Mobile Application

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Mobile App Proposal PowerPoint Template

The Mobile App Proposal PowerPoint Template is an essential tool for start-ups and innovative companies looking to secure funding for a fresh app idea. Offering 30 fully customizable slides, this template allows the user to design a compelling, professional presentation with ease. Editable features permit the effortless customization of images, colors, and layouts according to your brand identity.

As an effective tool for business presentations, this template focuses on simplicity and creativity. To ease the process further, all images in the presentation can be conveniently inserted with just a single click. A wide range of additional features including 'Retina' and 'Full HD' options ensure the visuals are impactful, sharp, and can capture the attention of potential investors.

This Mobile App Proposal PowerPoint Template places emphasis on saving the user time without compromising on quality. The time spent on creating the proposal is significantly reduced, providing more time for the user to plan their persuasive speech. Despite the template's simplicity and user-friendliness, its design is progressively stylish and trendy, representing the company in the best light possible.

Details & Features

• 30 Unique Creative Slides
• Retina and Full HD
• Easy Editable
• Gradient Effect
• Layouts Based on Master Slides
• Fully Animated Slides
• Resizable Vector Elements

Why We Like It

We highly recommend this Mobile App PowerPoint Template due to its efficiency and ease of use. Its professional and stylish design makes it a standout choice. Furthermore, the ability to effortlessly customize and animate slides can help bring your unique app idea to life, potentially grabbing the attention of your targeted audience or investors.

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Mobi Template for PowerPoint

Need a ready-made mobile app template ? We’ve got just the thing.

You can now focus on what really matters – delivering a superb presentation .

Introducing Mobi – a mobile app PowerPoint presentation template .

Featuring 31 editable slides, you can easily adjust the presentation to suit your brand.

The best part? It’s 100% niche-specific . Simply add text and images and you’re good to go. Ready to step into the spotlight?

TL;DR : Mobile App PowerPoint presentation template. 31 slides, 100% customizable. Edit, export, and wow your audience!

Why get this PowerPoint template:

• 31 unique mobile app slides
• Easy to edit and export
• 16:9 widescreen format
• User-friendly instructions

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Mobile App Business Plan Template

Writing a successful business plan for your mobile app business + template.

If you’re looking to start or grow a mobile app business, you need a business plan. Your plan will outline your business goals and strategies, and how you plan on achieving them. It will also detail the amount of funding you need, and if needed, present a case to investors and lenders regarding why they should invest in your business.

In this article, we’ll explain why you should invest the time and energy into creating a mobile app business plan, and provide you with a mobile app business plan template that includes an overview of what should be included in each section.

Why Write a Business Plan For a Mobile App Business?

There are many reasons to write a business plan for a mobile app company, even if you’re not looking for funding. A business plan can help you see potential pitfalls in your business strategy, as well as identify opportunities you may not have considered. It can also help you track your progress and adjust your plans as needed.

That said, if you are looking for funding, a business plan is essential. Investors and lenders want to see that you have a solid understanding of your industry, your customers, and your competition. They also want to know that you have a realistic view of your financial situation and how much money you’ll need to get started.

How To Write a Business Plan For a Mobile App Business

While every business plan is different, there are 10 essential components that all mobile app business plans should include:

Executive Summary

Company description, industry analysis, customer analysis, competitor analysis, marketing plan, operations plan, management team, financial plan.

Keep in mind that you’ll need to tailor this information to your specific type of mobile app business, but these 10 components should be included in every plan.

The executive summary is the first section of your business plan, but it’s often written last. This is because it provides an overview of the entire document.

In the executive summary, briefly explain what your business does, your business goals, and how you plan on achieving them. You should also include a brief overview of your financial situation, including how much money you’ll need to get started.

For organizational purposes, you could create headings for each main section of your business plan to highlight the key takeaways.

For example, your mobile app executive summary might look something like this:

Company Overview

[Insert Company Introduction / Short Summary]

Business Goals

[Insert Business Goals & How You Plan To Achieve Them]

Industry Overview

[Insert Industry Statistics on the Size of Your Market]

Competition

[Insert Overview of Competitors & Your Competitive Advantage]

[Insert Information About The Marketing Strategies You Will Use To Attract Clients/Customers]

Financial Overview

You can add and/or remove sections as needed, but these are the basics that should be included in every executive summary.

The next section of your mobile app business plan is the company description, where you’ll provide an overview of your business.

Include information about your:

• Company History & Accomplishments To Date

Mission Statement and/or Company Values

With regards to the company overview, here you will document the type of mobile app company you operate. For example, there are several types of mobile app companies such as:

• Developers (those who design and build apps)
• Publishers (those who market and sell apps)
• Enablers (those who develop the technology or platform that powers apps)

For example, a mobile app company description might look something like this:

We are an X type of mobile app company.

Company History

If an existing company: Since launching, our team has served X customers and generated $Y in revenue.

If startup: I conceived [company name] on this date. Since that time, we have developed the company logo, found potential space, etc. 

This is just an example, but your company description should give potential investors a clear idea of who you are, what you do, and why you’re the best at what you do.

The next section of your business plan is the industry analysis. In this section, you’ll need to provide an overview of the industry you’re in, as well as any trends or changes that might impact your business.

Questions you will want to answer include:

• What is the overall size of the mobile app industry?
• How is the industry growing or changing?
• What are the major trends affecting the mobile app industry?
• Who are the major players in the mobile app industry?

For example, your industry analysis might look something like this:

The size of the mobile app industry is expected to reach $XX billion by 20XX.

It is currently growing at an annual rate of XX% and is predicted to continue this growth in the future.

Major trends affecting the industry are:

– The continued growth of global smartphone usage

– The ever-changing landscape of the app store algorithms

– The rise of in-app purchase models

– The popularity of subscription-based models

How We Fit Into The Industry

This is just an example, but your industry analysis should give potential investors a clear idea of the overall industry, and how your company fits into that industry.

The next section of your mobile app business plan is the customer analysis. In this section, you’ll need to provide an overview of who your target customers are and what their needs are.

• Who are your target customers?
• What are their needs?
• How do they interact with your industry?
• How do they make purchasing decisions?

You want a thorough understanding of your target customers to provide them with the best possible products and/or services. Oftentimes, you will want to include the specific demographics of your target market, such as age, gender, income, etc., but you’ll also want to highlight the psychographics, such as their interests, lifestyles, and values.

This information will help you better understand your target market and how to reach them.

For example, your customer analysis might look something like this:

Target Market & Demographics

The demographic (age, gender, location, income, etc.) profile of our target mobile app customer is as follows: 

– Age: 18-24

– Gender: Male

– Location: Urban

– Income: $50,000-$100,000

Psychographics

Our core customer interests are as follows: 

– Technology: Mobile apps, smartphones, new technology adapters

– Music: Listening to music and going to concerts

– Lifestyle: Progressive and open-minded

– Values: Innovation, creativity and self-expression

– Gaming: Mobile and online gaming

In summary, your customer analysis should give potential investors a clear idea of who your target market is and how you reach them.

The next section of your business plan is the competitor analysis. In this section, you’ll need to provide an overview of who your major competitors are and their strengths and weaknesses.

• Who are your major competitors?
• What are their strengths and weaknesses?
• How do they compare to you?

You want to make sure that you have a clear understanding of your competition so that you can position yourself in the market. Creating a SWOT Analysis (strengths, weaknesses, opportunities, threats) for each of your major competitors helps you do this. 

For example, your competitor analysis might look something like this:

Major Competitors

XYZ Company is our major competitor. Its offerings include this, this and this. Its strengths include XYZ, and its weaknesses include XYZ.

Competitive Advantage

Your competitor analysis should give potential lenders and investors a clear idea of who your major competitors are and how you compare to them.

The next section of your business plan is the marketing plan. In this section, you’ll need to provide an overview of your marketing strategy and how you plan on executing it.

Specifically, you will document your “4 Ps” as follows:

• Products/Services : Here is where you’ll document your product/service offerings.
• Price : Detail your pricing strategy here.
• Place : Document where customers will find you and whether you will use distribution channels (e.g., partnerships) to reach them.
• Promotion : Here you will document how you will reach your target customers. For instance, mobile app businesses often reach new customers via promotional tactics including online ads (e.g., Google AdWords), PR, social media marketing, etc.

For example, your marketing plan might look something like this:

Products/Services

We offer the following products/services: 

We will use a premium pricing strategy to establish ourselves as the highest quality brand.

We will serve customers directly and through a partnership with XYZ company.

As you can see, your marketing plan should give potential investors a clear idea of your marketing objectives, strategies, and tactics.

The next section of your business plan is the operations plan. In this section, you’ll need to provide an overview of your company’s day-to-day operations and how they will be structured.

• What are your company’s daily operations?
• How are your company’s operations structured?
• Who is responsible for each task?

Your operations plan should be detailed and concise. You want to make sure that potential investors have a clear understanding of your company’s day-to-day operations and how they are structured.

You will also include information regarding your long-term goals for your operations and how you plan on achieving them.

For example, your operations plan might look something like this:

Daily Operations

Our company’s daily operations include XYZ.

Operational Structure

Our company is structured as follows:

• Department 1
• Department 2
• Department 3

Each department is responsible for XYZ tasks.

Long-Term Goals

Our long-term goals for our operations are to achieve the following over the next five years.

Date 1: Goal 1

Date 2: Goal 2

Date 3: Goal 3

Date 4: Goal 4

Your operations plan should give readers a clear idea of your company’s day-to-day operations, how they are structured, and your long-term goals for the company.

The next section of your business plan is the management team. In this section, you’ll need to provide an overview of your management team and their experience.

• Who is on your management team?
• What are their qualifications?
• What is their experience?

Your management team ideally includes individuals who are experts in their respective fields. You want to make sure that lenders and investors have a clear understanding of your management team’s qualifications and experience, and feel they can execute on your plan.

For example, your management team might look something like this:

Our management team is comprised of the following X individuals with the following experience.

Team Member 1: 

Team member 1’s qualifications and experience include XYZ.

Team Member 2: 

Your management team should give potential lenders and investors a clear idea of who is on your team and how their qualifications and experience will help your company succeed.

The final core section of your business plan is the financial plan. In this section, you’ll need to provide an overview of your company’s financials.

• What are your company’s projected revenues?
• What are your company’s projected expenses?
• What is your company’s projected growth rate?
• How much funding do you need and for what purposes? For example, most startup mobile app businesses need outside funding for things like initial app development costs, marketing, and operations.

Your financial plan should give potential investors a clear understanding of your company’s financials. While you may include a summary of this information in this section, you will include full financial statements in the appendix of your business plan.

For example, your financial plan might look something like this:

Our company’s projected revenues over the next five years are $XYZ.

Expenses & Net Income

Our company’s projected expenses and net income over the next five years are $XYZ.

Uses of Funding

This is just an example, but your financial plan should give potential investors a clear idea of your company’s financial projections.

The final section of your business plan is the appendix. In this section, you’ll need to provide any additional information that was not included in the previous sections.

This may include items such as:

• Full financial statements
• Resumes of key management team members
• Letters of reference
• Articles or press releases
• Marketing materials
• Product information
• Any other relevant information

By including this information in the appendix, you are allowing potential investors and lenders to learn more about your company.

In summary, writing a mobile app business plan is a vital step in the process of starting and/or growing your own business.

A business plan will give you a roadmap to follow. It can also help you attract investors and partners.

By following the tips outlined in this article, you can be sure that your business plan will be effective and help you achieve your goals.

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14 Slides for your Mobile App Pitch Deck

• November 17, 2023

Mobile apps are continuing their impressive steady growth globally: app installs were up 31% year-on-year in the first quarter of 2021 . Gaming, health, social, ecommerce and fintech are a few examples of the many industries that are shaken by mobile applications.

Most mobile apps aren’t boostrapped yet: due to the level of upfront investment in product development, most mobile apps need to raise multiple funding rounds from investors.

Whilst every business is unique, we strongly recommend to follow a clear structure vetted by dozens of high-profile VC firms globally. Having a powerful and clear pitch deck will maximise your chances of raising capital from potential investors.

In this article we walk you through the 14 slides you must have in your Mobile app pitch deck and what they should include. Read on.

Which slides should you include?

Every business is unique. Yet, venture capital firms and investors alike all agree on a common structure which we have laid out opposite.

Your Mobile App pitch deck will likely be slightly different depending on whether you are pre-seed, seed or Series A+. Indeed, if you are pre-revenue for instance, you might not have early traction at all.

Another example is for pre-seed startups which haven’t yet found product-market fit: they might not have a clear roadmap nor a tech stack.

As rule of thumb, the more advanced your startup is the more content you should have in your pitch deck .

Beware of endless, repetitive presentations: have clear titles, separate slides for each different topic.

We have laid out below a verified, clear structure you should follow for your Mobile App pitch deck. The structure is valid for any type of Mobile App startup: pre-seed to Series A+.

Slide 1: Title

This is the front page of your presentation.

Make sure your product or value proposition is clear from the outset: use a screenshot of your mobile application for instance.

Slide 2: The Problem

This is the “why” of your business.

The greatest businesses are solving big problems, yet they aren’t necessarily obvious . For instance, if your mobile app aims to connect sports enthusiasts with athletes so they can watch dedicated short training videos, make it clear here. Your mobile app is breaking the ice wall between inaccessible and famous athletes and their fans.

Ideally you would list the 2/3 friction points you aim to fix. For instance, digitalisation usually fixes multiple problems at once: it is fast, seamless and accessible (vs. slow, prone to errors and non-readily available / accessible solutions).

Slide 3: The Solution

Your startup builds and commercialises a product and/or a service which solves the problem laid out on slide 2. This slide should not explain in detail your product nor how it works. Instead, focus on the benefits for your customers .

Ideally, you should compare the pain points explained on slide 2 (the problem) to the benefits your solution brings to your customers. That way, it is crystal clear to investors your solution really adds value to potential customers .

Following our mobile app example above, the benefits could be:

• Accessibility to world-class athletes tricks and trainings
• Engage with like-minded sports communities (you would share experiences and tips between fans)
• Monetisation opportunity for tier 2 athletes who can give dedicated paid lessons for instance

Slide 4: Market Opportunity

Here, you need to clearly identify 2 very important metrics:

• Market size : how big is your market?
• Market growth: how fast does your market grow?

If you are operating in a niche market, chances are that you will face some challenges: the information might not be publicly available. In any case, you should be able to make a high-level estimation of your market. Read our article on market sizing and how to estimate TAM, SAM and SOM for your startup .

When looking for these metrics, you have multiple sources of information: public reports, specialised press, etc. Even public companies publish press releases and annual reports including some of their proprietary market estimates so be sure to look there too.

Slide 5: Competition

This slide must show 2 different things:

How fragmented is your market?

Are there 3 big players sharing 90% market share or thousands of small players? Here, refer to public market reports and your own understanding of the competitive landscape .

A few questions you could ask yourself, among others:

• Who are your competitors?
• Are they local, regional, national or global?
• Do they have mobile and/or desktop applications?

Where do you position yourself vs. competition?

Is your solution a game changer other competitors don’t have (yet)? Do you have competitors with similar products/services?

Ideally, you would create a small table with, for each type of competitors (e.g. mobile apps, web apps players, etc.) the main characteristics they share or not. For instance, do they all a global presence? Do they cover all the products you offer? Do they offer both a desktop and mobile app, or just mobile app? What is their relative price positioning (expensive vs. accessible)?

Slide 6: Product

Explain what your product is and how it works. For instance: is the registration / onboarding seamless or needs approval (e.g. KYC for fintech apps)? Is your app collaborative (e.g. chatbox, messaging) or not?

What about your tech stack?

If you are a tech startup, it’s always good to include details about your tech stack.

Be careful not to go into too many specifics though: investors aren’t always engineer by training. Do not put things like the programming language you have chosen (e.g. React Native, Python) or the database provider (Firebase, MongoDB). Save it for the voice-over or the appendix instead.

Instead, include things such as:

• whether you have a white-labelled solution or a proprietary back-end / database
• how many full time front/back-end engineers you have
• how much you invested already in your tech

Expert-built financial model templates for tech startups

Slide 7: Revenue Model

This slide is very important. Now that we have clearly identified the problem you are solving and the benefits of your solution, let’s have a closer look at how you generate revenue.

Mobile app are generating revenues from a number of sources, usually there are 3 main sources:

• Subscription revenue : you offer a tiered system, freemium or not (free plan) users need to pay for (monthly or annual billing cycle)
• Ads revenue : you display ads on your app (e.g. gaming) and earn revenue for each “ impression “. For example, you could entice users to subscribe to a paid plan to get rid of ads. As such, you would only earn ads revenue for selected subscription plan(s).
• Affiliate revenue : if your mobile app allows transactions between sellers and buyers (e.g. gaming, marketplace), you earn a commission every time a product is being transacted. The commission can be 100% (“credits” in game apps) or a lower percentage (if you act as intermediary between a external seller and one of your user)

Slide 8: Go-to-market

This slide explains  how you acquire users (or downloads) . Typically, acquisition for mobile apps is 2 fold:

• Paid marketing : any paid digital marketing campaigns (pay-per-click or per-impressions), whether it is search to your landing page (e.g. Google Ads), social media (e.g. Facebook Ads), referrals or simply pay-per-click on Appstore (e.g. Apple Search Ads)
• Organic growth : you generate downloads without paying for it. For mobile apps, we typically use the term “virality” instead (refer to our article here on the most important metrics for mobile app businesses for a refresher). In other words, people download your application because of network effects (friends recommendations, invitations) hence these downloads are “free”

Once you have clearly explained your acquisition strategy and what tools you are using (e.g. Apple Search Ads for paid search, social media and content for organic growth), ideally you can show, among others:

• Your average  Customer Acquisition Cost
• Cost-per-Install
• Your monthly paid ads budget
• The number of followers you have on social media
• Your newsletter count

Slide 9: Traction

Only include this slide if you already have some early traction. Traction can be revenues for instance, but not necessarily (e.g. if you have sign-ups, free users, etc.).

As rule of thumb, the more historical performance you have, the more details you should give. For instance, if you start generating revenues 12 months ago and experienced a steady growth until then, include a bar chart of your revenues over the past 12 months.

Instead, if you have limited financial performance and/or numbers have been quite volatile, include today’s numbers instead. For instance, how many active users do you have today? What’s your month-over-month user growth? What is your MAU rate as a percentage of total users? Etc.

For a complete list of the 9 most important metrics for Mobile App businesses, refer to our article here .

Slide 10: Team

This slide is one of the most important: investors invest in great teams before anything else.

The slide can either include the co-founding team only, but can also include key professionals and/or advisors as well.

Include key team members if they add real value.

Likewise, only include advisors only if they are relevant to your industry. Do you have angel investors with significant experience who advise you on strategy? Do you have a PhD who acts as advisor to your Health Tech mobile app startup (on regulation and market access matters for instance)?

For the team members’ details, keep it simple: name, position, years of experience and/or previous companies is more than enough.

Note: add a clickable link to the respective Linkedin profiles so investors can refer to a more exhaustive resume for your team members (if relevant)

Slide 11: Roadmap

The roadmap slide tells investors where you are going and how is product going to evolve in the future. You can either keep it high-level (e.g. your long-term strategy) or more detailed (e.g. the pipeline of the near-future product features).

Investors do not just invest in your product as it is today. For example, you might only have developed a MVP with limited features for early-adopters while your product could be tweaked and serve a much larger customer base in the future.

Note: if you choose to include your product pipeline, keep it very simple. Your mobile app pitch deck isn’t your product manager’s presentation to engineers. Instead of features, focus on the additional benefits and customer segments you might target as such. For instance, if you plan to launch a messaging feature, focus on the fact it will open new growth opportunities (e.g. network effects).

Slide 12: Financial Plan

Along with your product and the team, this slide is highly important. Unfortunately, many startups overlook the importance of financial projections in their Mobile App pitch deck.

Think about your audience: investors (venture capital firms or angel investors) are financially literate individuals . As such, they invest in your business to generate returns. Logically, they care a lot about your financials and more especially, the expected financial performance of your business .

Do not expect investors to make up their own plan for your startup if you haven’t. As CEO, founder or entrepreneur alike, you should have a clear idea of where you are going .

Note: you might be wondering how much it actually cost to build a mobile app. For more information on how much app development actually costs, read our article here .

As rule of thumb, the more advanced your startup is, the more granularity you should include here. Pre-seed startups might keep it short (1 slide) yet we recommend seed and Series A+ startups to include 2 slides instead.

Common mobile app metrics you should include in your financial plan slide are:

• Active users (e.g. MAUs for instance)
• ARPU and ARPPU
• LTV and CAC

Note: when presenting your financials, we recommend for pre-seed startup to show 3 years. Instead, seed and Series A+ startups should include 5 years projections as investors will likely ask for it for their own return analyses purposes.

Mobile App Financial Model Template

Download an expert-built 5-year Excel financial model for your pitch deck

Slide 13: Funding Ask

All pitch decks have a clear goal: raising capital from investors.

This slide is where you clearly state your ask: how much are you raising?

Read our article on how to determine how much you should raise for you startup . Disclaimer: while raising too little creates obvious problems, raising too much isn’t necessarily better.

On top of the amount, a good practice is to include a pie chart of where you will spend that money over a given period (your runway). Will you spend the bulk of it in product development to build your MVP? Or will you use a large portion in sales & marketing to commercialise your product and find product-market fit?

Our financial model templates all include a cash burn dashboard where you can easily assess how much you should raise, and where you will spend your money. We also included charts ready to be pasted onto your Mobile App pitch deck. See how to use our cash burn dashboard here .

Slide 14: Contact

The last slide of your presentation. It has 2 main goals, this is where:

• You open the floor to questions from your audience when you are pitching
• You provide contacts (email and telephone) for investors who would only receive the PDF version of your presentation

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What you can do in the Microsoft 365 apps on mobile devices with a Microsoft 365 subscription

All Microsoft 365 plans allow you to view documents using the Word, Excel, PowerPoint, or OneNote apps for iOS or Android devices. However, the features and files available to you depend on if you have a Microsoft 365   qualifying plan or non-qualifying plan , or if you have a one-time purchase of Office.

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Select your device from the list below to see information about how to install and set up the Office apps Word, Excel, PowerPoint, and OneNote using the account associated with your Microsoft 365 subscription.

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You can find help for a particular app from within the app, or select one of the links below to learn about deleting, sharing, saving, and syncing files, and using the app if you're offline.

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Try one of these solutions to help with your issue.

Make sure you're using the correct Microsoft account, or Microsoft 365 work or school account When signing in to Word, Excel, PowerPoint, or OneNote, use the Microsoft Account associated with your Microsoft 365 subscription or the work or school account you use with Microsoft 365 for business.

Verify your username and password is working Use a browser to verify that you are signing in with the username and password that's associated with your Microsoft 365 subscription. See Where to sign in to Microsoft 365 for the correct sign in location for your particular subscription.

Check your system requirements Make sure your device meets the system requirements . You can also find the up-to-date system requirements on the app pages for Word, Excel, PowerPoint, or OneNote in the Apple Store or Google Play.

iPad users - reset your app If you’re using an iPad and you see the errors: No subscription found or This Apple ID doesn’t have a paid Microsoft 365 subscription , try resetting the apps.

Go to iPad Settings .

In Settings , tap to select one of your Office for iPad apps like Word , Excel , or PowerPoint .

Under RESET , tap Reset <app name> .

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Close the app. To close on your iPad, press the Home button twice, swipe to find your app, and then swipe the previews screen up.

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Which Copilot plan is right for you?

Copilot is an advanced AI assistant designed to revolutionize how we work, create, and communicate. Whether you seek enhanced performance, creativity tools, or integration with Microsoft 365, there's a Copilot plan for you. Learn about the different Copilot subscriptions to find the one that works best for you. 

The different Copilot plans

There are four main Copilot plans: standard Copilot, Copilot Pro, Copilot for Microsoft 365, and Copilot Studio. Let’s take a look at them. 

Standard Copilot

You can get access to Copilot—free of cost. The standard Copilot plan can be accessed on the web, in Windows, macOS, and iPadOS. There is also a Copilot mobile app  that’s available for iOS through the Apple App Store and for Android through Google Play.  With this plan, you can:

• Generate and edit AI images with Designer (15 boosts per day).
• Gain access to GPT-4 and GPT-4 Turbo during non-peak hours.
• Use free plug-ins and GPTs (Designer, Vacation Planner, Cooking Assistant, Personal Trainer).
• Get access to the NoteBook feature, which helps with crafting, improving, and revising prompts without chat dialogue. 

If you use Copilot casually and do not rely on it heavily for daily tasks, the standard Copilot plan may be right for you.

Copilot Pro

Copilot Pro is the faster and more powerful version of Copilot and is available for $20 a month. Like the free version, you need a Microsoft account to log in. Wondering if Copilot Pro is worth it? If you're a daily personal user of Copilot, then the answer is yes! You get the following with a Copilot Pro subscription:

• Everything that comes with free Copilot
• Priority access to GPT-4 and GPT-4 Turbo during times of peak usage
• 100 boosts per day for creating, editing, and resizing AI images using Designer in Copilot
• Access to Copilot in the free web versions of Word, Excel, OneNote, and Outlook ²

If you already have an existing Microsoft 365 Personal or Family subscription , ³ you get full access to Copilot in the desktop apps.

Copilot for Microsoft 365

Do you use Copilot for business purposes? Copilot for Microsoft 365  might be right for you. For $30/month, you enjoy the following:

• Seamless integration with M365 apps (Teams, Word, Outlook, PowerPoint, Excel, and more)
• Enterprise-grade security, privacy, and compliance
• Collaboration within your organization
• AI-powered chat with secure access to organizational graphs

This version requires a Microsoft 365 Business Standard or Premium license. ⁴ If you already have either of these plans, you can add Copilot to your subscription from the Microsoft admin center. Alternatively, contact a Cloud Solution specialist , use the Microsoft admin center, or an account representative.

Copilot Studio

Did you know that you can create and build your own, unique Copilot? Copilot Studio  is a low-code, end-to-end conversational AI platform that lets you build and customize “copilots.” This is great for those who need AI for their personal needs or business.

With a Copilot Studio subscription, you can:

• Build, test, and publish your copilots
• Customize Copilot for Microsoft 365 (Copilot for Microsoft 365 required)
• Access generative AI plugins to enhance copilot outputs

Copilot Studio is available for $200 monthly, ⁵ ⁶ but you can start with a free 30-day trial  using a school or work email.

Learn more about the Copilot plans

Whether you are brand new to Copilot, or a business owner looking for efficient solutions, there’s bound to be a plan that works for you. Try Copilot for free today or continue exploring your options .

• [1] At Microsoft, we are always updating and testing features to offer our users the best possible experiences as we experiment with new approaches to functionality. To improve the user experience and streamline our tools that empower creativity, Bing Image Creator is now Designer and Bing Chat is now Copilot. Create wow-worthy images with your words and AI with Designer , and try Copilot , your AI-powered search assistant for the web.
• [2] Copilot Pro subscribers can use Copilot in the web versions of Word, Excel, PowerPoint, OneNote, and Outlook in the following languages: English, French, German, Italian, Japanese, Portuguese, Spanish, and Chinese Simplified. Those who have a separate Microsoft 365 Personal or Family subscription get the added benefit of using Copilot in the more fully featured desktop apps. Excel features are in English only and currently in preview. Copilot features in Outlook apply to accounts with @outlook.com, @hotmail.com, @live.com or @msn.com email addresses and are available in Outlook.com, Outlook built into Windows, and Outlook on Mac. 
• [3] Those who also have a separate Microsoft 365 Personal or Family subscription get the added benefit of using Copilot in the more fully featured desktop apps. Excel features are in English only and currently in preview. Copilot features in Outlook apply to accounts with @outlook.com, @hotmail.com, @live.com or @msn.com email addresses and are available in Outlook.com, Outlook built into Windows, and Outlook on Mac.
• [4] Copilot for Microsoft 365 may not be available for all markets and languages. To purchase, enterprise customers must have a license for Microsoft 365 E3 or E5 or Office 365 E3 or E5, and business customers must have a license for Microsoft 365 Business Standard or Business Premium, or a version of these suites that no longer includes Microsoft Teams.
• [5] Licenses are capacity based and additional messages can be purchased. A billable message is a request or message sent to the copilot/bot triggering an action and/or response. Prices shown are for marketing purposes only and may not be reflective of the actual list price due to currency, country, and regional variant factors. Your actual price will be reflected in the checkout.
• [6] Microsoft Copilot Studio provides support for select copilot experiences in Microsoft Copilot, with plans to support additional copilot experiences such as Copilot in Microsoft 365. Availability and features are subject to change.

Products featured in this article

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More articles.

What is Copilot, and how can you use it?

Learn how you can use GPT-4 for free with Copilot, your AI-powered search assistant for the web.

How Bing Chat works, technically speaking

Learn about the technology behind AI-powered, conversational search.

What is Compose, and what does it do?

Generate content, improve your writing, and get creative ideas with AI-powered Bing Compose.

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Mobile app development proposal powerpoint presentation slides

Present your services in an elaborated manner and persuade your customers by incorporating our highly beneficial Mobile App Development Proposal PowerPoint Presentation Slides. You can highlight the app development options, features, and limitations to make your prospects well-informed of the significance of the services your firm offers. Showcase your excellence in building a cellphone app by incorporating this professionally designed mobile application agreement PPT complete deck. You can mention the goals your enterprise takes care of such as an effective user interface and attractive design that aligns with the client’s brand image. Also, you can list out the challenges faced by end-users and the solutions recommended by your enterprise. With the aid of our web application development contract PowerPoint theme, services just like real-time testing of the app on different platforms and improving app visibility among the audience can be elucidated to the customers efficiently. The topics discussed in this mobile app sample bid PowerPoint slideshow includes deliverables such as project goals, objectives, capabilities, procedure, timeframe, investment, customer testimonials, organization overview, etc. Utilize this content ready android app building contract PowerPoint visual to highlight the development roadmap with phases namely discovery, features & architecture, design, development, quality assurance, launch & marketing, etc. You can state the time schedule your organization proposes for the completion of different stages of the process and expenditure estimation to your clients in our application development agreement PPT theme. This e-commerce mobile app development bid PPT graphic can be downloaded to convince your prospects and increase your revenue in manifolds.

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Content of this Powerpoint Presentation

Slide 1 : This slide introduces Mobile App Development Proposal. State Proposal name, Client name, User name and Submission date. Slide 2 : This slide displays Cover letter. Slide 3 : This slide displays the Table of Contents of the presentation. Slide 4 : This slide represents Project Overview with- Project Context, Project Objectives. Slide 5 : This slide showcases Project Context for Mobile App Development Proposal. Slide 6 : This slide depicts Project Objectives for Mobile App Development Proposal. Slide 7 : This slide depicts Our Capabilities with- Service Offering, Our Process, Time frame. Slide 8 : This slide showcases Service Offering with- Mobile Web App, Hybrid App, Native App. Slide 9 : This slide showcases Our Process containing- Discovery, Features & Architecture, Design, Development, Quality Assurance, Launch & Marketing, Maintenance, Training & Support. Slide 10 : This slide depicts Timeframe for Mobile App Development. Slide 11 : This slide also depicts Timeframe for Mobile App Development Proposal. Slide 12 : This slide showcases Your Investment to display related information. Slide 13 : This slide showcases Your Investment to showcase related infoframtion. Slide 14 : This slide is continued with Your Investment for Mobile App Development Proposal. Slide 15 : This slide showcases Company Overview. Slide 16 : This slide describes Why Us for Mobile App Development Proposal. Slide 17 : This is About Us slide to showcase company information. Slide 18 : This is Our Team slide with Names and Designations. Slide 19 : This is also Our Team slide with Names and Designations. Slide 20 : This slide represents Our Past Experience. Slide 21 : This slide displays Client Testimonials with Names and Designations. Slide 22 : This slide showcases Client Testimonials with Names and Designations. Slide 23 : This slide showcases Case Study for Mobile App Development Proposal. Slide 24 : This slide depicts Statement of Work and Contract. Slide 25 : This slide showcases Statement Of Work & Contract for Mobile App Development Proposal Slide 26 : This slide showcases Next Steps. Slide 27 : This slide also depicts Next Steps for Mobile App Development Proposal. Slide 28 : This is Contact Us slide with Address, Contact number and Email address. Slide 29 : This slide is titled as Additional Slides for moving forward. Slide 30 : This is About Us slide with company information. Slide 31 : This is Our Mission slide with Vision, Goal and Mission. Slide 32 : This is Timeline slide. Slide 33 : This is 30 60 90 Days Plan slide. Slide 34 : This slide showcases Roadmap for Process Flow.

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Meta, in Its Biggest A.I. Push, Places Smart Assistants Across Its Apps

Users of Instagram, Facebook, WhatsApp and Messenger will be able to turn to the new technology, powered by Meta’s latest artificial intelligence model, to obtain information and complete tasks.

• Share full article

By Mike Isaac and Cade Metz

Mike Isaac covers Meta and Silicon Valley. Cade Metz writes about artificial intelligence.

On a call with investors last spring, Mark Zuckerberg, the chief executive of Meta, said he believed that he had an opportunity to introduce artificially intelligent assistants “to billions of people in ways that will be useful and meaningful.”

A year later, he is making good on his statement.

On Thursday, Meta will begin incorporating new versions of its A.I.-powered smart assistant software across its apps, which include Instagram, WhatsApp, Messenger and Facebook. The latest technology will be rolled out in more than a dozen countries, including Australia, Canada, Singapore and the United States.

The A.I. software will become practically omnipresent — inside the news feed, in search bars and in chats with friends. People will be able to ask the assistant, Meta A.I., for help in completing tasks and getting information, such as what concerts might be occurring in San Francisco on a Saturday night or the best options for vegan enchiladas in New York.

Meta A.I. is powered by LLaMA 3, the company’s newest and most powerful large language model, an A.I. technology that can generate prose, conduct conversations and create images.

“With LLaMA 3, Meta A.I. will now be the most intelligent freely available assistant,” Mr. Zuckerberg said in an interview. “And because we’ve reached the quality level we want, we’re now going to make it much more prominent and easier to use across all our apps.”

The effort is Meta’s biggest rollout of products that include powerful A.I. technology. The social networking giant started weaving generative A.I. into its apps last year in a limited capacity, debuting a series of A.I.-powered chatbots and characters that could conduct conversations with users in September. But this new initiative exceeds that in scope and aim, placing A.I. products into the most visible and most used parts of Meta’s apps.

Other tech giants are also plugging A.I. into their products, as Silicon Valley start-ups raise billions of dollars to build A.I.-powered apps and services that they believe will define the next phase of computing.

Last year, Microsoft incorporated OpenAI’s ChatGPT into the software giant’s Bing search engine. Google has integrated A.I. into products like Docs, Gmail and Google Search. Start-ups such as Perplexity and Anthropic are also aiming to get more A.I.-powered products and services to consumers.

Meta’s efforts stand out because of the sheer scale of its products, which are used by nearly four billion people globally every month. It is also one of the few companies to “open source” most of the A.I. technology they are building, which means that anyone can look at the underlying tech and use it to build products or services for free.

• Meta A.I.'s new group chat features. Meta
• Meta A.I.'s new WhatsApp features. Meta
• Meta A.I.'s new Facebook features. Meta

Mr. Zuckerberg said the new A.I. rollout was part of Meta’s historical “playbook” of adding a feature to its apps “when we felt it was ready.” He pointed to products like Stories and Reels, two video and image products that appeared in Instagram, and how those were later amalgamated into Facebook and WhatsApp.

When ChatGPT arrived in late 2022 , wowing people with the way it answered questions, wrote term papers and generated computer code, the tech industry raced to build similar technology — even as the tools sometimes made mistakes and generated untruths.

Because of such flaws, OpenAI and other leading A.I. companies said they would not open source the underlying technology that powered these chatbots. (The New York Times has sued OpenAI and Microsoft, claiming copyright infringement of news content related to A.I. systems.)

Meta took a different tack. It open sourced the first version of LLaMA in February 2023, before releasing a more powerful version less than six months later. Other companies have followed, including Google and a prominent French start-up, Mistral . By open sourcing the technology, independent researchers and engineers everywhere can help spot problems in the technology and improve it, the companies have said.

“We have always believed in this principle and are happy to see that the industry is embracing the power of open source and the positive possibilities it can create,” Ahmad Al-Dahle, Meta’s vice president of generative A.I., said in an interview.

Mr. Dahle said LLaMA 3 had shown vast improvements over Meta’s previous large language models, calling it “significantly better” than what people were used to.

Meta has also fine-tuned the A.I. model to make it slightly less conservative in the type of questions Meta A.I. will answer, meaning the assistant will be less likely to refuse to answer some questions. In the past, Meta, Microsoft and others aimed to limit their chatbots from discussing third-rail topics like politics, religion and medical advice, fearing repercussions from political or interest groups.

To attract users, Meta will also add a faster image-generation technology into the A.I. assistant, and later plans to incorporate the A.I. tech into its Ray-Ban Meta smart glasses.

The challenge will be to convince people that the new assistants can be useful. Meta is working on helping people learn what kind of questions they can ask the assistants to bring them to life, Mr. Dahle said.

“Despite how prevalent these A.I. have become, there’s still an education factor on how to interact with an A.I.,” he said.

Like most of Meta’s products, the new assistants are free to use — and likely difficult to avoid if you are a regular user of the company’s apps.

Meta’s executives don’t appear worried about A.I. saturation. “We’re excited to share our next-generation assistant with even more people and can’t wait to see how it enhances people’s lives,” the company said.

Mike Isaac is a technology correspondent for The Times based in San Francisco. He regularly covers Facebook and Silicon Valley. More about Mike Isaac

Cade Metz writes about artificial intelligence, driverless cars, robotics, virtual reality and other emerging areas of technology. More about Cade Metz

Explore Our Coverage of Artificial Intelligence

News  and Analysis

Users of Instagram, Facebook, WhatsApp and Messenger will soon be able to use newly added smart assistants , powered by Meta’s latest artificial intelligence model, to obtain information and complete tasks.

Microsoft said that it would make a $1.5 billion investment in G42 , an A.I. giant in the United Arab Emirates, in a deal largely orchestrated by the Biden administration to box out China.

Instagram is testing a program that offers its top influencers the ability to interact with their followers over direct messages using an A.I. chatbot .

The Age of A.I.

Could A.I. change India’s elections? Avatars are addressing voters by name, in whichever of India’s many languages they speak. Experts see potential for misuse  in a country already rife with disinformation.

Which A.I. system writes the best computer code or generates the most realistic image? Right now, there’s no easy way to answer those questions, our technology columnist writes .

U.S. clinics are starting to offer patients a new service: having their mammograms read not just by a radiologist, but also by an A.I. model .

A.I. tools can replace much of Wall Street’s entry-level white-collar work , raising tough questions about the future of finance.

The boom in A.I. technology has put a more sophisticated spin on a kind of gig work that doesn’t require leaving the house: training A.I, models .