advertising is a waste of resources. discuss. essay

Advertising is a Waste of Resources

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When Advertising is a Waste of Resources

Beware of “pouring money down the advertising hole!” Tailor your advertising and promotions to your current and prospective customers. Evaluate the results so you don’t keep spending money on ads or promotional campaigns that aren’t working.

Ask your customers where they saw your ad. This can be done by “pretesting” by simply asking family or friends what they think of your ad before you run it. Tabulate sales and try to make a judgment as to how many of the sales resulted from the advertisement. If it doesn’t work, don’t repeat it.

Before spending money on advertising, utilize all the free publicity that’s available, such as press releases and feature stories. A story written about your product and published in the local newspaper can be worth hundreds of dollars. An industry rule-of-thumb is that editorial coverage is seven times as valuable as paid coverage.

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As life is getting faster, people have a shortage of time due to entertainment, social activities, etc. Therefore, it is mandatory to communicate with potential customers in a world full of competition and variety. Advertising plays an essential role in reaching customers and serves as a source of interaction or communication with potential customers (Dyer, 2015). Hence, it is in the best interest of businesses to invest their resources wisely in advertising. 

There are speculations that advertising is expensive or wastage of resources, as it often fails to drive expected sales. However, considering advertising a wastage of resources is incorrect. Whereas, if a business outlaws the use of resources in advertising, there is a chance of losing a fair amount of sales with possibilities of a business closure. 

Advertising is a well-versed use of resources as it helps promote the brand and reach new people, people who interacted with the brand, or those interested in similar products (Hamlett, 2019). Advertising helps businesses attract people and convince them to buy a product even if they don’t need it. According to research conducted by Shopify dropshipping experts interviewed by CNBC, more than 60% of customers who use social media buy a product without any prior intention of buying while opening the app, only due to social media ads.

How to avoid resources wastage in advertisement?

Short-term advertising strategies usually yield no results. Advertising is a process of interacting with your prospective clients regularly. And it requires a lot of effort on the side of seller or business stakeholders to interact with their prospective clients regularly. Therefore, a proper strategy should be devised before spending a dime on advertising. Digital marketing and social media marketing are gaining popularity these days.

On average, people spend 70% more time on social media platforms than on TV and Newspaper combined. The trend in youth is as high as 90% compared to elders. Thus it is feasible to invest time in earning all the free marketing and relation-building platforms available online like, Facebook, Instagram, and LinkedIn. Once you are familiar with the system, invest your resources in the advertisement or hire a  professional website management  company at a low price.

Advertising is a waste of resources in developing countries

It is often considered that advertising is a waste of resources in developing countries. However, it is a waste of resources if and only if the strategy is not according to the local market and public orientations. It is obvious that advertising strategies have to be different for different areas, communities, and customer-type. And only a comprehensive marketing strategy can bring favorable results.

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Chapter 11: Advertising Industry

61 The role of advertising in society

Advertising is the paid promotion that uses strategy and messaging about the benefits of a product or service to influence a target audience’s attitudes and/or behaviors. Between online, television, radio, and print platforms, the average American sees hundreds, even thousands of advertisements daily.

Although many consumers find them annoying, advertisements play a prominent role in shaping opinions about everything from products to politics. A Forbes article (2012) stated: “Advertising plays the same role in your media diet that vegetables play in your regular diet; most of us would prefer to skip that course and go straight to dessert. But, just like veggies, advertising plays an important role in sustaining a body; in this case, a diverse body of content” (para. 1). Advertising heavily supports many institutions, including news media outlets, the television industry, search engine companies, and social media websites. For example, advertising contributes up to 80 percent of revenue for newspapers and therefore is critical to maintaining the circulation of the press (Newspaper Association of America, 2014).

The advertising industry is also lucrative. According to eMarketer (2016), the United States spent approximately $190 billion on advertising in 2015. About a third of that figure went to television advertisements, and another third went to digital advertising. With its economic and cultural function in society, the advertising industry has an expansive reach.

Writing for Strategic Communication Industries Copyright © 2016 by Jasmine Roberts is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

Get the huge list of more than 500 Essay Topics and Ideas

Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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