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ISO 9001:2015 Case study: Context of the organization as a success factor in manufacturing company

Clause 4.1 of ISO 9001:2015  is causing lot of ambiguities and raising more questions than answers to most quality practitioners. Defining context of the organization basically means determining the foundation of your QMS and where your company stands in terms of internal and external issues related to the QMS. This requirement of clause 4 can seem too general, and there is a risk of going too wide when defining the internal and external issues. In fulfilling this clause, you should focus only on issues that can affect the customer satisfaction and delivery of quality product and/or service.

This simple example will help you understand how to determine context of the organization according to ISO 9001 in small or midsize production company and give some inspiration in your implementation project.

Small company from the South East Europe, let’s call it ABC Company, produces terrace and staircase metal fences and exports its products for some time in Germany. Since the projects are being more and more lucrative, their German customers required implementation of ISO 9001. First milestone in implementation of the standard was definition of context of the organization .

Internal context

  The country where ABC Company is located is not an EU member and yet over 90% of its products are exported to Germany, particularly metal fences. Their product delivery includes not only the production of the metal fences but also installation on the buildings and production of metal fixtures for furniture industry. Considering that the company employees cannot stay in Germany more than three months without getting a working visa, the employees are organized into teams where one team is abroad in charge of installation of the products while other two teams are working at home location on production and assembly of the fences. Once this three months period expires, the team abroad switch with one of the teams located at home location. Each team has a mechanical engineer in charge and several shift managers that control and supervise the rest of employees. Employees are highly skilled for the operation they conduct so there is no so much formalism in reporting and getting instructions from superiors.

External context

Since the most of the products are delivered to Germany, the company is obliged to apply German and EU regulations regarding product quality, environmental protection and occupational health and safety. Being present on German market for 5 years, the company identified all legal requirements together with requirements of their customer which is one big German construction company and they are one of the subcontractors. Domestic market has far less requirements but it is struggling and prices on the foreign markets are more favorable so the future direction of the company is to meet requirements of it foreign customer and try to find another customers in EU countries.

Documenting context of the organization

The CEO of ABC Company decided to conduct SWOT analysis to furtherly examine the context of the organization and ensure inputs for further identification of risks and opportunities .

Table: SWOT analysis

The CEO decided that the records of SWOT analysis will be included in QMS  documentation; however, he did it reluctantly since information in the SWOT analysis can be considered as sensitive and he doesn’t feel comfortable showing them to the third party (e.g. certification auditor) but he did it at the insistence of Quality Manager. The final solution was to require from the certification body an NDA (Non Disclosure Agreement) and make sure that the information provided during the audit will be confidential and protected.

What’s next?

Information gathered through process of defining context of the organization will be used as an input for further phases in implementation of ISO 9001. The fact that only one kind of product is delivered to the customer who requires ISO 9001 certificate can influence the decision about the scope of QMS (for more information, see: How to define the scope of the QMS according to ISO 9001:2015 ), other issues identified can lead to actions to address risks and opportunities (for more information, see: How to address risks and opportunities in ISO 9001 ) or can even influence the business plan and overall strategy of the company in the future years in terms of expanding to another markets and seeking for more reliable suppliers.

To learn more about ISO 9001 requirements and particularly context of the organization, try our free online training:  ISO 9001:2015 Foundations Course .

Strahinja Stojanovic is certified as a lead auditor for the ISO 13485, ISO 9001, ISO 14001, and OHSAS 18001 standards by RABQSA. He participated in the implementation of these standards in more than 100 SMEs, through the creation of documentation and performing in-house training for maintaining management systems, internal audits, and management reviews.

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How To Build a Case Study For Your Manufacturing Company

A case study is an intricate look into how your company solved a certain problem for a customer, and thus, is a before and after explanation of how you helped with supporting facts and figures. You’re illustrating not only how your implementation works, but also how well it works.

E.g. Before enlisting the use of our machinery, it took Johnson Industrial 12 hours to complete their projects. But now, it only takes them eight. Here’s how we did it..

Providing these real world examples of how you helped customers is like testimonials on steroids. Odds are, if there is one customer with a need you are solving, there are probably many others experiencing the same issues. When prospective customers in similar situations can see exactly how you provided a solution that works, it makes them more likely to buy: “if it worked for this company, why wouldn’t it work for ours?”

This is why as of this writing, 69 percent of B2B companies use case studies in their marketing efforts. The best way to sell something is by telling a story; and a thoroughly constructed case study is without a doubt the best way to accomplish this.

In this article we’ll go through exactly what you need to know when putting together your own case study and highlight certain examples of successful case studies throughout the business world. Our hope is that this will give you direction on either creating your very first case study, or adding or improving to existing case studies that you already have.

If at this point creating your own case study seems like a gargantuan task, don’t fret. Just because you didn’t go to business school, or have never created a case study, doesn’t mean you can’t create one yourself. People just like you create their own case studies everyday, and this article will help guide you through it.

Where To Start

The best place to start is by collecting feedback from your current customers - basically, you’re going beyond a basic testimonial. Try to set up a phone call or zoom appointment with a customer who you know is ecstatic about the products or solutions you’re providing and try to get as many details as you can from them in terms of sheer data:

• It used to cost them $10, but now it costs them $6.
• It used to take 15 hours, but now it takes nine hours.
• They used to have a 72% retention rate, but now they have an 85% retention rate.
• They used to charge $5,000, but now they can charge $8,000.

The type of data you are able to collect will without a doubt vary depending on your industry and niche. What we’re trying to get at is you being able to ascertain the problem and the solution, or the before and after from the customer you are speaking with.

While the numbers are the basis for your case study, it is important for you to go deeper. For example, if something used to cost a customer $10, but now costs them $6; why did it cost them $10 before they started doing business with you? “We used to have to do it this way which cost us more time and money because we’d have to go through X in order to set up Y.” Remember this is valuable because as we said earlier, if one customer is experiencing a problem, odds are there are thousands of other potential customers who are having the same troubles.

Building Your Case Study

Believe it or not, obtaining the data in order to create an influential case study is the hardest part of the process. Once you have collected all the necessary information, it is now up to your content creation skills. You can get as splashy, or as simple as you’d like. One page case studies work fine and can usually be done without enlisting the help of a designer.

Here is an example of a one page case study. You can see how if you at least know your way around a word processor, this is something that can be constructed with a very minimal investment in a relatively short amount of time. And to be quite honest, you don’t need any images at all; here is another example of a case study with nothing more than copy . On the other end of the spectrum, you could create an entire slide deck to use. Our advice: stay in line with the look and feel of your company’s marketing collateral and keep your ideal customer in mind when creating your case study.

For the sake of this article, we’re focusing on more of the foundation of putting together a case study than we are about the design. However, here at Foremost we’re well versed in putting together eye opening case studies that convert, and would be more than happy to assist you if you’d like to spice up your data with some illuminating pitch decks, graphics, or one pagers. If a custom built, branded case study is not in your budget, but you’d still like a little flare, then we encourage you to do an online search for case study templates. There are literally dozens to choose from and you should be able to find something that aligns with your brand.

BEFORE (PROBLEM)

Now it’s time to start telling your success story. A good place to start is by giving an overview or executive summary of the company that you have helped. What do they do? How long have they been in business? Who do they serve? And then getting into the nitty gritty of the problem, challenge, or issue they were facing. If you’ve got time, and you want to make your case study a little more robust, you can go further and talk about the challenges that the industry your customer is in is facing as a whole. Doing this will serve as greenlights when and if another potential customer views it who is in the same industry. It is also an opportunity to demonstrate the understanding you have of the customers that you serve and the struggles that they go through..

This is where you come in and explain exactly what you did that helped the customer you are doing the case study on. This part should come natural to you as you are basically explaining what you did, and how you did it well. Here is also a great opportunity to showcase what it’s like working with you. Sentences like “we were able to build a custom tool” - something that shows that you recognize that no two customers are alike and you go out of your way to offer custom tailored solutions to meet the individual needs of each and every one of your customers.

Here is where you explain how the solution you offered to your customer helped solve their problem, and is accompanied by data you received when you collected the information (you can put the numbers either at the beginning or end of your case study). Another addition to your case study that will punch it up is a plain old testimonial from the customer you are writing about, or you could even go as far as including multiple testimonials from some of your customer’s own customers.

How Many Case Studies Do I Need?

This is completely up to you and is usually dependent on the type and amount of customers you serve. A good place to start is to take inventory of your best, and most frequent customers, and then segment that down into the industries they are a part of. If you can get to a case study for each of your most profitable customer industries, that is usually a good place to be. Obviously, the more case studies you can produce, the better. As an example, HubSpot, a Customer Relationship Management tool currently has 296 case studies of companies they’ve helped with measurable results. However, we’re well aware that there are only so many hours in the day, and understand there may be more pressing marketing deliverables that you may have to deal with. You probably don’t have the resources that HubSpot does, but having at least one is better than none; especially if your competitors are implementing case studies themselves. And if they’re not, then that should give you an advantage when buying decisions are being made by potential customers.

A Final Word On Case Studies

According to lendingtree.com, 65.5 percent of businesses fail after 10 years. So if you’re in the 35.5 percent of healthy companies where you think you can or should be creating case studies, that’s a good sign and something that you should take advantage of. The bottom line is that you’re in business because you’re good at what you do, and case studies are a great way to illustrate that and teach potential customers about the impressive results you’ve had with previous customers. You’ve got real world proof that what you’re doing works, and if it works for one company, it can work for another (and another). If you think case studies could help with your marketing efforts, but aren’t sure where to start, feel free to contact us, and start a conversation about not only putting together case studies for your business, but how and where to implement them, as well as other areas including strategy, branding, SEO, or site redesign .

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How to Write a Great Manufacturing Case Study

Case studies provide your manufacturing company an incredible opportunity to showcase your expertise, product value, and customer service. While testimonials are great, case studies go a step above by highlighting a customer story from start to finish. Continue reading to learn some key tips to make your case studies stand out and resonate with your prospects.

• Write About Your Most Relatable Customer Story

Do you have a clear understanding of who your ideal prospects are? Check out our blog Why Developing Buyer Personas is Invaluable for Manufacturers to get a crystal clear vision of the ideal prospects you’d like to close as customers. When your prospects read your case studies, the goal is to have them resonate with the story.

To do this, we suggest highlighting an industry-specific need the customer had and explain how your product or service was the solution. Ultimately, you want your ideal prospects to read the case study and say ‘I have that same problem’ or ‘If they helped XYZ Company, they must be a trusted industry supplier.’

Media Appointments That Are Out of This World – Case Study, Fabrisonic LLC.

• Don’t Cut Out the Details

Unlike a testimonial, a case study is meant to be in a long format. An excellent case study really allows your audience to get to know your customer, understand your company’s relationship with them, and fully explains in detail your work together.

Make sure in your case study that you explain the challenge your customer had and how you helped them with their unique goals and challenges. If you and the customer went back and forth with a few design iterations before landing on the final part design, don’t cut that out. Allow your readers to see the full picture and understand all that went into the project.  Need help writing content? Our experienced writers are available to help.

• Legitimize the Story with Metrics and Visuals

To have an effective case study that your prospects will read and engage with your company, it is essential to include metrics to legitimize your story. Did you create a product in record time? Include in the story how much quicker you got your solution to your customer. Did switching their product manufacturing from another process to your process save them money? Include a quote from your customer talking about cost-savings.

Felber PR rebrands PMI

Include tangible results so your readers have a clear understanding of what you could do for them. When you are done writing your story (and it’s been approved by your customer to go live), don’t forget to add customer-approved high-resolution visuals or videos. Photos, infographics, and videos are a phenomenal way to enhance your story and get your message across to prospects.

Are you saying to yourself, this is great but I’ll never be able to get my customers to participate in case studies, don’t fret.  Check out our blog, How to Convince Your Stubborn Manufacturing Customers to Participate in Case Studies for our tried and true tips to get them to say yes!

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The Academy / Articles

Case Studies for Manufacturing Companies: Why They Work

The truth is that business owners, engineers, and project managers conduct online searches every day in order to find manufacturing outfits to hire. Often, they’ll start on their smartphone, do a couple quick searches and if — if — they find a possible solution they’ll move on to their desktop to continue their research on that website.

We’ve been able to help a wide range of Ohio manufacturers — including makers of specialty fabrics, injection moldings, and cabling — attract clients by crafting detailed search engine optimization (SEO) plans for them.

Case Studies for Manufacturing Companies: Some of the best content we can create come from your success stories.

When we create an online marketing strategy, we work with you so that we can create custom content that attracts potential buyers and generates leads.

Case studies work best when they tell a story that’s easy to read and demonstrates how you were able to solve specific problems common to your target customers.

Moreover, it’s possible that some of your existing customers occasionally use the Internet to check up on your company, and it’s never a bad idea to keep existing customers apprised of all your services and capabilities.

The narratives of these success stories follow a pretty simple formula:

• outline a past client’s initial difficulty
• describe the process by which your firm addressed that situation
• list the positive – measurable – results that the client received

Case studies appeal to prospective customers as they help explain the ways in which you could help them overcome their manufacturing challenges. By positioning your company as an expert who can solve their problems, you can not increase the quantity of people visiting your site by the QUALITY of those visitors as well.

Done correctly a good case study will help you generate more leads for your site and help you grow your business.

About Kelly Brown:

Kelly Brown has 25+ years of experience leading entrepreneurial organizations. As Managing Partner and CEO of Sanctuary, Kelly has had the opportunity to serve a leadership role in every functional division of the organization.

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The Lean Post / Articles / Lean Management Case Studies Library

Lean Management Case Studies Library

By Chet Marchwinski

May 16, 2014

Learn how a variety of businesses and organizations used lean management principles to solve real business problems. We’ve arranged the examples in 16 categories to help you find the ones right for your environment.

Lean Management Examples from a Variety of Businesses

The following case studies of lean management principles in action show you how a variety of real businesses solved real business problems under diverse conditions.

We’ve arranged the stories in 16 categories to help you find the examples you need. There is some overlap. For instance, a “Lean Manufacturing” case study may also appear with “Privately Held Companies.”

Lean Manufacturing

• Logistics, Supply Chain, and Warehousing
• Lean Material Handling
• Job Shops (Low-volume, High-mix Manufacturing); Tool and Die
• Lean in Government
• Lean Healthcare
• Lean Accounting
• Lean Construction
• Lean in Office and Service Processes
• Lean in Education

Problem Solving

Pull Systems

Culture Change

People Development

Privately Held Companies

Maintenance

Many of the executives who took part in these transformations are interviewed in LEI’s Senior Executive Series on Lean Leadership . After reading the case studies, be sure to get their personal perspectives on leading change. (Feel free to link to this page, but please respect the copyrights of LEI and journalists by not copying the articles.)

Are you doing something new or notable in the practice of lean management? Let us share what you learned with the lean community. For more information, contact LEI’s Director of Communications Chet Marchwinski at cmarchwinski at lean dot org

Thrustmaster Turns Around

Learn how Thrustmaster of Texas successfully adopted lean thinking and practices to make sustainable improvements in a short period of time, and how other manufacturers of highly engineered, low-volume products can follow their lead using the Lean Transformation Framework.

Lean + Circular Principals = a New True North for Manufacturer

SunPower’s lean journey resembled most others until it defined a new mission, a new True North by combining lean principals with those of the “circular economy” to launch what it is calling a CLean Transformation.

Sustain Your Lean Business System with a “Golden Triangle” After a medical device maker took a hit to margins to fight off global competition, it rebuilt them by lifting its lean operating system to a higher level and keeping it there with a “golden triangle” of sustainability.

Followup Story:

Manufacturing Balancing Act: Pull Versus ERP

In this follow-up to “Sustain Your Lean Business System with a ‘Golden Triangle,’” a case study about Phase 2 Medical Manufacturing, the company needs warehouse space to keep pace with sales growth spurred by the lean transformation. Instead, it expands a pull system by connecting the plan-for-every-part database that underpins one-piece flow production with ERP, typically associated with big batch production.

Cultivating a Lean Problem-Solving Culture at O.C. Tanner If you are in the “appreciation business”, you have to live it in your own workplace. For O.C. Tanner that meant a lean transformation had to show the company appreciated and wanted people’s problem-solving ideas. Here’s a report on that effort, including what worked and what didn’t.

Lean Partnership with Dealer Network Helps Vermeer Reduce End-to-End Inventory on Top Sellers

A lean transformation had taken heavy-equipment manufacturer Vermeer away from batch manufacturing, but batch ordering by dealers was delaying how quickly they got equipment like brush chippers. Learn how it  began converting its domestic industrial-line distribution network to lean replenishment, improving service to end customers and improving cash flow for Vermeer and its dealers.

Herman Miller’s Experiment in Excellence At Herman Miller, the lean management effort helps it build problem solvers as well as world-class office furniture. And as this case study shows, lean practices also helped it weather a brutal recession.

Build Your “House” of Production on a Stable Foundation Rigorous problem solving creates basic stability in a machining intensive facility.

A Journey to Value Streams: Reorganizing Into Five Groups Drives Lean Improvements and Customer Responsiveness An approach to creating a value -stream culture centered on autonomy, entrepreneurialism, and lean principles.

Change in Implementation Approach Opens the Door at EMCO to Greater Gains in Less Time A relatively quick, intensive project accelerates the rate of improvement and creates a showcase facility for spreading lean concepts.

Creating the Course and Tools for a Lean Accounting System A lean accounting implementation fills the frustrating disconnect between shop-floor improvements and financial statements.

For Athletic Shoe Company, the Soul of Lean Management Is Problem Solving After taking a lean tools approach to change, management re-organized the transformation around problem solving and process improvement to create a culture that engaged people while boosting performance.

Knife Company Hones Competitiveness by Bucking the Status Quo An iconic family-owned company turns to lean manufacturing to reduce costs by at least 30% to keep its U.S. operations open.

Lean Transformation Lives and Dies with Tools and Dies After a failed first try at just-in-time production , a company transforms tool maintenance, design, and fabrication to create a solid foundation for a second attempt.

Seasoned Lean Effort Avoids “Flavor-of-the-Month” Pitfall A look at how one company’s approach to what new tools it introduced, in what order, and how it prevented each new technique from being viewed as a “flavor of the month” fad.

Shifting to Value-Stream Managers: a Shop-Floor Revolution Leads to a Revolution in Plant Organization

Two years into a lean transformation, the low-hanging fruit has been plucked and progress has started to slow. Read how a Thomas & Betts plant recharged the transformation and reached higher levels of performance by using value-stream managers to span functional walls.

Using Plan-Do-Check-Act as a Strategy and Tactic for Helping Suppliers Improve

At Medtronic’s Neuromodulation business unit, the plan-do-check-act cycle is used on a strategic level to guide overall strategy for selecting and developing key suppliers as well as on a tactical level for guiding lean transformations at supplier facilities.

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Logistics, Supply Chain, and Warehousing How a Retailer’s Distribution Center Exemplifies the Lean Precept “Respect for People,” and Reaps the Benefits

To make sure training engaged and resonated with people after previous attempts at a lean transformation faltered, LifeWay matched lean management tools and principles to its Bible-based culture and language.

Lean management case study series: Lean in Distribution: Go to Where the Action Is!

Starting with daily management walkabouts and standard work , this distributor had laid the groundwork for steady gains for years to come, just two years after its first kaizen workshop .

Putting Lean Principles in the Warehouse

Executives at Menlo Worldwide Logistics saw an opportunity to leapfrog the competition by embracing lean in its outsourced warehousing and receiving operations.

Lean Thinking Therapy Spreads Beyond the Shop

A company expands the lean transformation from the shop floor to international distribution, domestic shipping, and product development.

Sell One, Buy One, Make One: Transforming from Conventional to Lean Distribution

Large inventories to cover fluctuations in demand once characterized Toyota’s service parts distribution system — but no more. Here’s how one DC made the switch.

Material Handling

Following Four Steps to a Lean Material-Handling System Leads to a Leap in Performance

Creating the critical Plan for Every Part was one step in a methodical four-step implementation process to replace a traditional material-handling system.

Low-volume, High-mix Manufacturing; Tool and Die

The Backbone of Lean in the Back Shops

Sikorsky managers apply the lean concept of “every part, every interval” (EPEI) to level the mix in demand and create flow through a key manufacturing cell .

Landscape Forms Cultivates Lean to Fuel Growth Goals

With single-item orders 80% of the time, a low-volume, high-mix manufacturer decided single-piece flow cells were the best way decided the best way to add new products without having to constantly reconfigure production.

Lean Transformation Lives and Dies with Tools and Dies

After a failed first try at just-in-time production, a company transforms tool maintenance, design, and fabrication to create a solid foundation for a second attempt.

Canada Post Puts Its Stamp on a Lean Transformation

The “ inventory ” of mail already is paid for, so moving it faster doesn’t improve cash flow as in lean manufacturing. But Canada Post discovered that traditional batch-and-queue postal operations could benefit from lean principles.

Lean Thinking in Government: The State of Iowa

This story examines a kaizen event at a veterans home and more broadly at the lean effort in Iowa government.

Lean Thinking Helps City of Chula Vista with Budget Crunch

Goodrich Aerostructures’ Chula Vista plant introduces city government to lean thinking and practices so in order to maintain municipal services without resorting to further cuts in the workforce.

Using Lean Thinking to Reinvent City Government

Grand Rapids, MI, turns to lean principles to consolidate operations, eliminate wasted time and effort, and streamline to improve productivity while providing the quality of service that residents want.

Transforming Healthcare: What Matters Most? How the Cleveland Clinic Is Cultivating a Problem-Solving Mindset and Building a Culture of Improvement

The Cleveland Clinic reinvents its continuous improvement program to instill a problem-solving mindset and the skillset to solve everyday problems among the clinic’s thousands of caregivers.

View from the Hospital Floor: How to Build a Culture of Improvement One Unit at a Time

In order to do more and improve faster, the Cleveland Clinic is rolling out a methodology for building a “culture of improvement” across the 48,000-employee hospital system as this followup to the above story shows. Here’s how it works according to the people making the changes.

Dentist Drills Down to the Root Causes of Office Waste

Dentistry is a job shop that Dr. Sami Bahri is out to improve fundamentally for the benefit of patients through the application of lean principles.

Lean management case study series: Pediatric Hospital in Tough Market Pegs Growth to Lean Process Improvement

Lean improvement projects at Akron Children’s Hospital have saved millions of dollars, increased utilization of expensive assets, and reduced wait times for patients and their families.

Lean Design and Construction Project an Extension of Lean Commitment at Akron Children’s Hospital

Input from nurses, doctors, therapists, technicians, and patient parents heavily influenced design decisions..

“Pulling” Lean Through a Hospital

A thoughtful rollout of lean principles in the ER and eye-opening results created a “pull” for lean from other departments.

Best in Healthcare Getting Better with Lean

Mayo Clinic, Rochester, MN, stresses to doctors that the lean effort is aimed not at changing the moment of care, the touch moment between doctor and patient, but the 95% of the time when the patient is not in the doctor’s office

Fighting Cancer with Linear Accelerators and Accelerated Processes

Cross-functional team design and implement a lean process to dramatically increase the number of patients with brain and bone metastases receiving consultation, simulation, and first treatment on the same day without workarounds or expediting.

Massachusetts General Looks to Lean

A proton therapy treatment center, for many adults and children the best hope of beating cancer, applies lean principles to increase capacity.

New Facility, New Flow, and New Levels of Patient Care: The wait is over for patients at the Clearview Cancer Institute in Alabama

Physicians and staff have tirelessly reengineer processes and patient flow to eliminate as much waiting and waste as possible.

The Anatomy of Innovation

At a hospital in Pittsburgh, the emerging vision for the “hospital of the future” is described as giving the right patient, the right care, at the right time, in the right way, all the time.

Creating the Course and Tools for a Lean Accounting System

A lean accounting implementation fills the frustrating disconnect between shop-floor improvements and the financial statement.

Knife Company Hones Competitiveness by Bucking the Status Quo

An iconic family-owned company turns to lean manufacturing to reduce costs by at least 30% to keep its U.S. operations open.

Office and Service Processes

The “inventory” of mail already is paid for, so moving it faster doesn’t improve cash flow as in lean manufacturing. But Canada Post discovered that traditional batch-and-queue postal operations could benefit from lean principles.

Lean Landscapers

At an Atlanta landscaping company, lean practices are making inroads into a service industry in unusual yet fundamental ways.

LSG Sky Chefs Caters to New Market Realities

Business at airline caterer LSG Sky Chefs dropped 30% when airlines cut flights after the terrorist attacks on September 11, 2001. Sky Chefs responded with a rapid launch of a lean initiative.

leveraging Lean to Get the Oil Out

Aera Energy LLC, a California oil and gas company,  relies on lean principles to improve key processes, including drilling new wells, repairing existing ones, and maximizing the number of barrels of crude pumped each day.

Columbus Public Schools Use Process Thinking to Improve Academic Achievement.

Columbus, OH, public schools, experiment with lean tools and process thinking to remove wasteful activities that don’t help them help students learn.

Lean Inroads into Alabama Academia

How the University of Alabama in Huntsville integrated lean concepts throughout its industrial engineering curriculum.

Linking Lean Thinking to the Classroom

Value-stream mapping is one of many activities included in the Ford Partnership for Advanced Studies (Ford PAS), an academic program designed to link high-school classroom learning to the skills needed in college and business.

Build Your “House” of Production on a Stable Foundation

Rigorous problem solving creates basic stability in a machining intensive facility.

For Athletic Shoe Company, the Soul of Lean Management Is Problem Solving

After talking a lean tools approach to change, management re-organized the transformation around problem solving and process improvement to create a culture that engaged people while boosting performance.

Toothbrush Plant Reverses Decay in Competitiveness

The rapid introduction of a lean system, beginning with just-in-time production and pull, helps a highly automated Midwest plant fight off overseas competition by reducing lead times and inventory while augmenting the plant’s advantage in service.

A Journey to Value Streams: Reorganizing Into Five Groups Drives Lean Improvements and Customer Responsiveness

An approach to creating a value-stream culture centered on autonomy, entrepreneurialism, and lean principles.

Making Lean Leaders — Ariens internship program develops lean and leadership skills

Besides making snow-blowers, mowers, and string trimmers, Ariens Co., of Brillion, WI, makes lean leaders.

Starting with daily management walkabouts and standard work, this 84-year-old, family-owned distributor laid the groundwork for steady gains for years to come, just two years after its first kaizen workshop.

Sustain Your Lean Business System with a “Golden Triangle”

After a medical device maker took a hit to margins to fight off global competition, it rebuilt them by lifting its lean operating system to a higher level and keeping it there with a “golden triangle” of sustainability. You’ll recognize two elements of the triangle right away: visual control and standardized work . The third, accountability management or a kamishibai system, is probably less well known but just as critical.

Cultivating a Lean Problem-Solving Culture at O.C. Tanner

If you are in the “appreciation business”, you have to live it in your own workplace. For O.C. Tanner that meant a lean transformation had to show the company appreciated and wanted people’s problem-solving ideas. Here’s a report on that effort, including what worked and what didn’t.

Lean Thinking in Aircraft Repair and Maintenance Takes Wing at FedEx Express

A major check that used to take 32,715 man-hours was cut to 21,535 hours in six months. That translated into a $2 million savings, which dovetailed with the company’s emphasis on reducing costs during the recession.

Construction

Input from nurses, doctors, therapists, technicians, and patient parents heavily influenced design decisions—from incorporating emergency room hallways that protect the privacy of abused children to the number of electrical outlets in each neonatal intensive care room.

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About Chet Marchwinski

Chet has been a humble, unwashed scribe of the lean continuous improvement movement since books by Taiichi Ohno and Shigeo Shingo first hit North America in the 1980s. At LEI, he contributes to content creation, marketing, public relations, and social media. Previously, he also wrote case studies on lean management implementations in…

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Inbound Marketing & Sales Development Inspiration

[Case Study] Marketing for Manufacturing Company

Our client, an established manufacturing company that provides equipment to international businesses in a variety of industries recognized that their overall marketing strategy was not complete without a digital marketing plan that would generate more leads and help them to maintain a healthier sales pipeline.

Digital Marketing for a Manufacturing Company 

Before partnering with WebStrategies, their primary marketing strategy was word of mouth referrals. This tactic led to some success, but was not adequate to meet their sales pipeline goals. 

• Maintain 10-20 leads in the sales pipeline at all times
• Increase website traffic and conversions in order to generate quality leads online

Our Solution:

The primary tactics we employed were aimed at drawing more organic traffic to their website, increasing engagement and ultimately converting more visitors to leads, and leads to customers. Some of the strategies we employed include:

• SEO and Content Marketing
• Conversion Rate Optimization
• Search Engine Marketing
• Email Marketing

Results thus far:

Website traffic increased by 57% from 2018 to 2019.

Most leads and opportunities have come from organic traffic due to SEO efforts, and CRO strategy has improved engagement and conversion rates, with website conversions showing an increase of 765% year over year.

In the past year of paid search advertising campaigns, their cost-per-click has been reduced by 50%.

Before partnering with WebStrategies, they averaged around 1-3 leads in their sales pipeline at any given time, on a goal of 10-20 leads. They are making good progress towards their goal—the client reports that we are helping to increase their pipeline and drive leads that they otherwise would never have known about.

Learn More About Manufacturing Marketing

We have worked with many manufacturers to improve their online presence and increase leads and conversion rates. We specialize in data-driven digital marketing strategy that produces measurable results, and we closely partner with manufacturing companies to understand the unique facets of their business in order to customize a marketing approach that maximizes their ROI. 

See more case studies on our Manufacturing Marketing Library   page.

You may also be interested in: 

Best Digital Marketing Tactics for Manufacturers

How Much Should Manufacturers Budget for Marketing?

Manufacturing Marketing: Getting Started with Digital Marketing

Topics Case Studies , Manufacturing Marketing

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Manual reporting poses a significant challenge for companies due to its time-consuming nature and susceptibility to human error. It hampers efficiency and can lead to delayed decision-making, hindering a company’s ability to adapt swiftly in a dynamic business environment. At AblyPro, we thrive on turning these challenges into success stories. In this case study, we unveil how we improved financial operations for a mechanical manufacturing powerhouse. With our expertise in Certinia PSA (Analytics) Managed Services, we revolutionized their operations.  

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IoT in Manufacturing: Top Use Cases and Case Studies

Updated May 17, 2021

Within this article, we’ll be discussing practical IoT applications in manufacturing and use cases of industrial IoT technology in manufacturing

What is IoT?

What is iiot, the benefits of iot in manufacturing.

IoT represents a digital transformation in manufacturing processes and business operations. Using it alongside an advanced machine data platform can be transformational. And there are many benefits of IoT in manufacturing:

Process Optimization

Inventory Management

Predictive Maintenance

IoT in Manufacturing Use Cases [+Case Studies]

Remote monitoring.

Learn more about remote monitoring for machine builders and OEMs.

Supply Chain Management and Optimization

• Real-time tracking of assets and products
• Automation of warehouse tasks
• Digitized paperwork management
• Forecasting accuracy improvement
• Greater control of inventory

Digital Twins

Real-Time Machine Monitoring

Production visibility.

Integrating Systems

Compiling kpis.

Asset Utilization

Difficulties of Adopting IoT in Manufactur ing

1. large investments are required and the roi is questionable, 2. concerns about data security, 3. employees who aren’t qualified, 4. integration with operational technology and older systems, how to use iot and machine data for remote operations, boosting your operational efficiency with iiot, subscribe to our mailing list, related posts, read the latest.

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Manufacturing Case Studies Samples For Students

361 samples of this type

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Introduction.

Silver Ship Company designs and constructs marine equipment for different companies in the marine industry. The company also repairs marine equipment including boats for other companies in the industry. This paper focuses on the company`s strategy within the workboat and military boat industry. The paper highlights a brief history of the company, the executive summary, and recommendations in the long and short terms for the company.

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