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How to Write an Executive Summary for a Case Study

Updated February 2022: The first thing you do when faced with any study or report is read the executive summary or overview—right? Then you decide if reading the rest of the material is worth your time. This is why it is so important for you to learn how to write an executive summary for a case study.

The executive summary of your case study serves exactly the same function. If the reader sees nothing beyond this section, they will still walk away with a good understanding of your service.

A great summary might even be enough for a reader to pass the information along to the decision-makers in their organization.

In this post, we’ll discuss what makes a compelling executive summary for case studies, and provide you with 4 examples from leading B2B SaaS companies. This is the third post in a 9-part series on how to write a case study .

Every word counts when writing an executive summary

When thinking about how to write an executive summary for a case study, you need to create 2 or 3 crucial sentences that provide a concise overview of the case study. It must be informative and:

• summarize the story by introducing the customer and their pain points
• explain what your organization did
• highlight the key results, including 1 or 2 statistics that drive home the takeaway message

Write the executive summary first to help you focus the rest of the case study. But don’t be too rigid: in the process of reviewing the interview transcript or writing the main copy, another point or statistic may emerge as having more impact than what you’ve chosen to highlight. Revisit your executive summary after writing the case study to make sure it’s as strong and accurate as possible.

If you need a hand with your SaaS case studies, have a look at our case study writing service .

Executive summaries can be short and sweet

This executive summary example from Segment is just a headline followed by a glorified subhead—but it does the trick!

Here’s another great example of a quick, yet helpful executive summary for Plaid’s case study:

Sometimes you may need a longer executive summary

For complex case studies, you may need a more in-depth executive summary to give readers an overview of the case study.

Here’s a more fleshed-out executive summary from Segment:

It’s a bit lengthy, but it effectively introduces the challenge. This executive summary could be more powerful if it included a section for results.

Sometimes executive summaries miss the mark entirely

This is not an executive summary. It is merely an introduction. We have no idea what the problem or solution is, and there’s nothing to motivate us to read further.

You can do better with your executive summaries

Be precise. Impress the reader with key results. Let them see that you offer solutions that matter.

Get the help you need

As a SaaS company, you need to partner with someone who “gets it”. We are a SaaS content marketing agency that works with high-growth companies like Calendly, ClickUp and WalkMe. Check out our done-for-you case study writing service .

As the founder of Uplift Content, Emily leads her team in creating done-for-you case studies, ebooks and blog posts for high-growth SaaS companies like ClickUp, Calendly and WalkMe. Connect with Emily on Linkedin

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How to write a case study — examples, templates, and tools

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

• Celebrate the customer and make them — not a product or service — the star of the story.
• Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
• Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
• Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
• Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

• Switch from one product or service to another while naming competitors that missed the mark.
• Experience measurable results that are relatable to others in a specific industry.
• Represent well-known brands and recognizable names that are likely to compel action.
• Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

• An engaging headline
• A subject and customer introduction
• The unique challenge or challenges the customer faced
• The solution the customer used to solve the problem
• The results achieved
• Data and statistics to back up claims of success
• A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

• Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
• Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
• Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
• Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
• Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
• Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

• Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
• Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
• Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
• Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
• Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
• Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

• Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
• Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
• Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
• Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

• Think about a few goals you’d like to accomplish with your content.
• Make a list of successful clients that would be strong candidates for a case study.
• Reach out to the client to get their approval and conduct an interview.
• Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

How to Summarize a Case Study Effectively

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There are hundreds of marketing methods today, but a written case study remains a tried and tested practice to attract new customers. A few months ago, I started working on the case studies — and that's when I learned so much about what works — and what doesn't. 

By the time a reader decides to take a look at your case study, they're seriously considering your offering. It's the time when the prospect will either engage more or lose their interest completely. But before the reader thinks of looking at the case study, they'll need a short, meaningful summary. 

But how to summarize a case study that's short, simple, and informative? I've written over 50+ case studies, and each one has a short summary. In this detailed guide, I'll show you some tried and tested methods of summarizing long documents. 

What is a Case Study Summary? 

A case study summary is a short recap of a detailed case, interview, or other document. It has all of the same traits as that of a good summary: it's clean, short, straightforward, and flows naturally for the reader. But in the business world, a case study has the job of connecting customers with business, and a great summary also does the same. 

A lead decides to look at the case study summary only if they're seriously interested in the products/services you offer. After reading, your reader's reaction will likely come down to this: did the case study summary make the benefits seem necessary or just nice to have? 

If it's the latter, your prospects will probably avoid reading the detailed case study and pass on the opportunity. That's why the summary should include the key points and highlights from the case study and showcase to customers that your product or service is a necessity for their business growth. 

How to Summarize a Case Study (with Guidelines) 

I have recently read a statement: 'An educated client is a secure client.' Business typically boils down to two priorities: creating a useful product and then making people realize how it can help them. Both of these things mainly revolve around customer education, and both require a case study summary to get the job done. 

Here, I'll reveal some simple steps that will help you summarize a case study. 

Read the Case Study 

When it comes to summarizing a case study, think about how effective it will be from the reader's perspective. You can even take notes and formulate an information architecture into proper formatting, headers, and bullet points to manage content better. 

Understand the Goal 

A business case study, for example, is a detailed document that defines how a business and its product helped a client improve sales. You should apply the same story and approach to write a case study summary — ensuring it sticks in the heart and mind of the reader. 

Identify the Main Points

A good case study teaches prospects something — related to your products, services, new features, or how you're different. Think about the main points of the case study and why people should bother to read it. One of the biggest keys to a great summary is to speak to the customers' pain points directly and immediately offer the solution. 

Write a Clear Summary 

Now, write the way you talk — with clear ideas, concise language, and a welcoming tone. You need to hold onto your reader's attention with appropriate words and interesting facts. My number one tip is to be creative — even if the case study is boring. Here, your ultimate goal is to be engaging and creative — and, that too, within the confines of the industry. 

Ready to revolutionize your post-meeting workflow? Give Notta's AI Summary Templates a try today and experience the difference for yourself. Simply select the template that best fits your needs, and watch as Notta transforms your raw notes into polished, concise summaries. Your time is precious – let Notta help you make the most of it.

Read and Revise 

When you're done writing, read the summary aloud to yourself. Give it some emotions (if you can and if the topic allows you) while ensuring there is no fluff in the summary. 

Depending on the type of case study summary , you might include different elements — but here's a general breakdown of the guidelines that you should keep in mind while summarizing. 

Length : A good summary should have everything — from an attention-grabbing headline to a detailed explanation of the product, service, concept, or project. But that doesn't mean it can be a seven-page-long document. You must stick to the important facts and keep it pretty short — a few paragraphs or one page maximum . 

Problem & Solution: Next, clearly state the problem (or issue) you want to solve and then briefly explain how the information provided in the case study solves it. 

End with CTA: You'll need to tell your readers what to do next. For example, add the contact information if you want them to contact you or add links to more articles so they can continue reading. 

Example of a Case Study Summary 

Let's take a look at one example of how people summarize case studies. The example below is technically one page but packs a lot of information into it. 

Here's an example of how to write an executive summary for a case study . 

[Introduction]: The case study explains how the leading eCommerce platform (Company X) improved its customer experience with the digital tool.  [Challenge]: Digital presence and customer satisfaction were the two key challenges faced by Company X.  [Approach]: With the help of AI and automation, Company X implemented a robust CRM system and even launched a mobile app for user interaction.  [Solution]: The approach helped the client improve their sales by 20% — in only three months. 

Tips for Summarizing a Case Study 

One of my responsibilities as a freelancer is creating case studies and sending them to potential clients. They're busy people, so I include a case study summary at the beginning that briefs the ten pages of detailed information into a few bullet points — the must-knows. Here’s how to write a case study summary — faster and better. 

Write Great Hook Lines 

Any article, blog, interview, email, or summary with an annoying hook line is going to get sent to spam right away. You should check and make sure the hook line is short enough to be read in seconds and grabs the attention of the reader. The point is to place the important or value-added material at the top of the summary. 

Keep Things Scannable 

People are busy, and only a few of them have the time to read a summary that's packed with text. If you take some time to think about what case study summaries work best, you'll likely find that the most effective ones are pretty brief. Smart formatting (with a strategic design) can keep the summary short while ensuring it has enough substance. 

Automate Tasks with AI 

With an AI case study summary tool, you can skip the blank-page stage of the summarizing process. These tools can analyze the content and come up with a short, informative summary — freeing up your time for other work. Notta is one of the popular AI note-taking and summarizing apps out there right now. 

Whether you want to summarize interviews or voice memos, Notta Web App can help you with the job. It's particularly helpful if you've case studies in audio or video format: just upload the file, and Notta will generate a transcript and well-structured summary with an overview, key chapters, and action items. 

Try Notta - the best online transcription & summarization tool. Transcribe and summarize your conversations and meetings quickly with high accuracy.

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How Long Should a Case Study Summary Be? 

While the exact length of a case study summary will depend on what you're summarizing, it typically ranges from a few paragraphs (2 or 3) to one single page . For example, if you're writing a customer case study with your storytelling skills, it can go as long as one page. But if you are summarizing an interview for the recruiting team, a paragraph or two would help them understand the candidate's skills. 

How to Write a Good Case Study? 

Even the most trusted marketers or businesses will tell you how much case studies have boosted their business. It's like a customer review that can get you more business — only if you write it properly. If you're new to writing case studies, here are simple steps to make the process a lot easier. 

Start your research: Like anything else you write, you'll need to do proper research for a case study. For example, this includes the target audience, the message you're trying to convey, and the value your case study will provide. 

Write the key highlights : A good case study summary is typically short and sweet, so don't defeat the whole purpose by adding unnecessary things. You'll need to include only the key highlights that matter the most to the reader. 

Choose the format: While you may feel tempted to use all the space you have — don't. Some empty space around the text keeps the summary look uncluttered and easy to read. 

Include a social proof: Reading a case study is like reading a review — but it mainly relies on storytelling. Including social proof in the case study will push leads to book their first call, send an email, or even sign up for a newsletter. 

Be honest: The goal of your case study isn't to win over every single person reading it — instead, it's to win over the people who'll be your potential customers. Being honest is the key here.

Key Takeaways 

It takes some time and effort to learn how to summarize a case study and condense all the important information into only a few paragraphs. If you don’t have enough time, check out my favorite AI note-taker and summarizer , Notta . It’s pretty easy to use — just upload the case study video, and the AI tool will quickly transcribe and summarize the information.

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How to Write a Case Study: Bookmarkable Guide & Template

Published: November 30, 2023

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises.

Sure, you could say that you're great at X or that you're way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof.

One of the best ways to prove your worth is through a compelling case study. In fact, HubSpot’s 2020 State of Marketing report found that case studies are so compelling that they are the fifth most commonly used type of content used by marketers.

Below, I'll walk you through what a case study is, how to prepare for writing one, what you need to include in it, and how it can be an effective tactic. To jump to different areas of this post, click on the links below to automatically scroll.

Case Study Definition

Case study templates, how to write a case study.

• How to Format a Case Study

Business Case Study Examples

A case study is a specific challenge a business has faced, and the solution they've chosen to solve it. Case studies can vary greatly in length and focus on several details related to the initial challenge and applied solution, and can be presented in various forms like a video, white paper, blog post, etc.

In professional settings, it's common for a case study to tell the story of a successful business partnership between a vendor and a client. Perhaps the success you're highlighting is in the number of leads your client generated, customers closed, or revenue gained. Any one of these key performance indicators (KPIs) are examples of your company's services in action.

When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers and help you attract new clients.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

You're all set!

Click this link to access this resource at any time.

Why write a case study? 

I know, you’re thinking “ Okay, but why do I need to write one of these? ” The truth is that while case studies are a huge undertaking, they are powerful marketing tools that allow you to demonstrate the value of your product to potential customers using real-world examples. Here are a few reasons why you should write case studies. 

1. Explain Complex Topics or Concepts

Case studies give you the space to break down complex concepts, ideas, and strategies and show how they can be applied in a practical way. You can use real-world examples, like an existing client, and use their story to create a compelling narrative that shows how your product solved their issue and how those strategies can be repeated to help other customers get similar successful results.  

2. Show Expertise

Case studies are a great way to demonstrate your knowledge and expertise on a given topic or industry. This is where you get the opportunity to show off your problem-solving skills and how you’ve generated successful outcomes for clients you’ve worked with. 

3. Build Trust and Credibility

In addition to showing off the attributes above, case studies are an excellent way to build credibility. They’re often filled with data and thoroughly researched, which shows readers you’ve done your homework. They can have confidence in the solutions you’ve presented because they’ve read through as you’ve explained the problem and outlined step-by-step what it took to solve it. All of these elements working together enable you to build trust with potential customers.

4. Create Social Proof

Using existing clients that have seen success working with your brand builds social proof . People are more likely to choose your brand if they know that others have found success working with you. Case studies do just that — putting your success on display for potential customers to see. 

All of these attributes work together to help you gain more clients. Plus you can even use quotes from customers featured in these studies and repurpose them in other marketing content. Now that you know more about the benefits of producing a case study, let’s check out how long these documents should be. 

How long should a case study be?

The length of a case study will vary depending on the complexity of the project or topic discussed. However, as a general guideline, case studies typically range from 500 to 1,500 words. 

Whatever length you choose, it should provide a clear understanding of the challenge, the solution you implemented, and the results achieved. This may be easier said than done, but it's important to strike a balance between providing enough detail to make the case study informative and concise enough to keep the reader's interest.

The primary goal here is to effectively communicate the key points and takeaways of the case study. It’s worth noting that this shouldn’t be a wall of text. Use headings, subheadings, bullet points, charts, and other graphics to break up the content and make it more scannable for readers. We’ve also seen brands incorporate video elements into case studies listed on their site for a more engaging experience. 

Ultimately, the length of your case study should be determined by the amount of information necessary to convey the story and its impact without becoming too long. Next, let’s look at some templates to take the guesswork out of creating one. 

To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business with free case study templates for creating your own.

Tell us a little about yourself below to gain access today:

And to give you more options, we’ll highlight some useful templates that serve different needs. But remember, there are endless possibilities when it comes to demonstrating the work your business has done.

1. General Case Study Template

Do you have a specific product or service that you’re trying to sell, but not enough reviews or success stories? This Product Specific case study template will help.

This template relies less on metrics, and more on highlighting the customer’s experience and satisfaction. As you follow the template instructions, you’ll be prompted to speak more about the benefits of the specific product, rather than your team’s process for working with the customer.

4. Bold Social Media Business Case Study Template

You can find templates that represent different niches, industries, or strategies that your business has found success in — like a bold social media business case study template.

In this template, you can tell the story of how your social media marketing strategy has helped you or your client through collaboration or sale of your service. Customize it to reflect the different marketing channels used in your business and show off how well your business has been able to boost traffic, engagement, follows, and more.

5. Lead Generation Business Case Study Template

It’s important to note that not every case study has to be the product of a sale or customer story, sometimes they can be informative lessons that your own business has experienced. A great example of this is the Lead Generation Business case study template.

If you’re looking to share operational successes regarding how your team has improved processes or content, you should include the stories of different team members involved, how the solution was found, and how it has made a difference in the work your business does.

Now that we’ve discussed different templates and ideas for how to use them, let’s break down how to create your own case study with one.

• Get started with case study templates.
• Determine the case study's objective.
• Establish a case study medium.
• Find the right case study candidate.
• Contact your candidate for permission to write about them.
• Ensure you have all the resources you need to proceed once you get a response.
• Download a case study email template.
• Define the process you want to follow with the client.
• Ensure you're asking the right questions.
• Layout your case study format.
• Publish and promote your case study.

1. Get started with case study templates.

Telling your customer's story is a delicate process — you need to highlight their success while naturally incorporating your business into their story.

If you're just getting started with case studies, we recommend you download HubSpot's Case Study Templates we mentioned before to kickstart the process.

2. Determine the case study's objective.

All business case studies are designed to demonstrate the value of your services, but they can focus on several different client objectives.

Your first step when writing a case study is to determine the objective or goal of the subject you're featuring. In other words, what will the client have succeeded in doing by the end of the piece?

The client objective you focus on will depend on what you want to prove to your future customers as a result of publishing this case study.

Your case study can focus on one of the following client objectives:

• Complying with government regulation
• Lowering business costs
• Becoming profitable
• Generating more leads
• Closing on more customers
• Generating more revenue
• Expanding into a new market
• Becoming more sustainable or energy-efficient

3. Establish a case study medium.

Next, you'll determine the medium in which you'll create the case study. In other words, how will you tell this story?

Case studies don't have to be simple, written one-pagers. Using different media in your case study can allow you to promote your final piece on different channels. For example, while a written case study might just live on your website and get featured in a Facebook post, you can post an infographic case study on Pinterest and a video case study on your YouTube channel.

Here are some different case study mediums to consider:

Written Case Study

Consider writing this case study in the form of an ebook and converting it to a downloadable PDF. Then, gate the PDF behind a landing page and form for readers to fill out before downloading the piece, allowing this case study to generate leads for your business.

Video Case Study

Plan on meeting with the client and shooting an interview. Seeing the subject, in person, talk about the service you provided them can go a long way in the eyes of your potential customers.

Infographic Case Study

Use the long, vertical format of an infographic to tell your success story from top to bottom. As you progress down the infographic, emphasize major KPIs using bigger text and charts that show the successes your client has had since working with you.

Podcast Case Study

Podcasts are a platform for you to have a candid conversation with your client. This type of case study can sound more real and human to your audience — they'll know the partnership between you and your client was a genuine success.

4. Find the right case study candidate.

Writing about your previous projects requires more than picking a client and telling a story. You need permission, quotes, and a plan. To start, here are a few things to look for in potential candidates.

Product Knowledge

It helps to select a customer who's well-versed in the logistics of your product or service. That way, he or she can better speak to the value of what you offer in a way that makes sense for future customers.

Remarkable Results

Clients that have seen the best results are going to make the strongest case studies. If their own businesses have seen an exemplary ROI from your product or service, they're more likely to convey the enthusiasm that you want prospects to feel, too.

One part of this step is to choose clients who have experienced unexpected success from your product or service. When you've provided non-traditional customers — in industries that you don't usually work with, for example — with positive results, it can help to remove doubts from prospects.

Recognizable Names

While small companies can have powerful stories, bigger or more notable brands tend to lend credibility to your own. In fact, 89% of consumers say they'll buy from a brand they already recognize over a competitor, especially if they already follow them on social media.

Customers that came to you after working with a competitor help highlight your competitive advantage and might even sway decisions in your favor.

5. Contact your candidate for permission to write about them.

To get the case study candidate involved, you have to set the stage for clear and open communication. That means outlining expectations and a timeline right away — not having those is one of the biggest culprits in delayed case study creation.

Most importantly at this point, however, is getting your subject's approval. When first reaching out to your case study candidate, provide them with the case study's objective and format — both of which you will have come up with in the first two steps above.

To get this initial permission from your subject, put yourself in their shoes — what would they want out of this case study? Although you're writing this for your own company's benefit, your subject is far more interested in the benefit it has for them.

Benefits to Offer Your Case Study Candidate

Here are four potential benefits you can promise your case study candidate to gain their approval.

Brand Exposure

Explain to your subject to whom this case study will be exposed, and how this exposure can help increase their brand awareness both in and beyond their own industry. In the B2B sector, brand awareness can be hard to collect outside one's own market, making case studies particularly useful to a client looking to expand their name's reach.

Employee Exposure

Allow your subject to provide quotes with credits back to specific employees. When this is an option for them, their brand isn't the only thing expanding its reach — their employees can get their name out there, too. This presents your subject with networking and career development opportunities they might not have otherwise.

Product Discount

This is a more tangible incentive you can offer your case study candidate, especially if they're a current customer of yours. If they agree to be your subject, offer them a product discount — or a free trial of another product — as a thank-you for their help creating your case study.

Backlinks and Website Traffic

Here's a benefit that is sure to resonate with your subject's marketing team: If you publish your case study on your website, and your study links back to your subject's website — known as a "backlink" — this small gesture can give them website traffic from visitors who click through to your subject's website.

Additionally, a backlink from you increases your subject's page authority in the eyes of Google. This helps them rank more highly in search engine results and collect traffic from readers who are already looking for information about their industry.

6. Ensure you have all the resources you need to proceed once you get a response.

So you know what you’re going to offer your candidate, it’s time that you prepare the resources needed for if and when they agree to participate, like a case study release form and success story letter.

Let's break those two down.

Case Study Release Form

This document can vary, depending on factors like the size of your business, the nature of your work, and what you intend to do with the case studies once they are completed. That said, you should typically aim to include the following in the Case Study Release Form:

• A clear explanation of why you are creating this case study and how it will be used.
• A statement defining the information and potentially trademarked information you expect to include about the company — things like names, logos, job titles, and pictures.
• An explanation of what you expect from the participant, beyond the completion of the case study. For example, is this customer willing to act as a reference or share feedback, and do you have permission to pass contact information along for these purposes?
• A note about compensation.

Success Story Letter

As noted in the sample email, this document serves as an outline for the entire case study process. Other than a brief explanation of how the customer will benefit from case study participation, you'll want to be sure to define the following steps in the Success Story Letter.

7. Download a case study email template.

While you gathered your resources, your candidate has gotten time to read over the proposal. When your candidate approves of your case study, it's time to send them a release form.

A case study release form tells you what you'll need from your chosen subject, like permission to use any brand names and share the project information publicly. Kick-off this process with an email that runs through exactly what they can expect from you, as well as what you need from them. To give you an idea of what that might look like, check out this sample email:

8. Define the process you want to follow with the client.

Before you can begin the case study, you have to have a clear outline of the case study process with your client. An example of an effective outline would include the following information.

The Acceptance

First, you'll need to receive internal approval from the company's marketing team. Once approved, the Release Form should be signed and returned to you. It's also a good time to determine a timeline that meets the needs and capabilities of both teams.

The Questionnaire

To ensure that you have a productive interview — which is one of the best ways to collect information for the case study — you'll want to ask the participant to complete a questionnaire before this conversation. That will provide your team with the necessary foundation to organize the interview, and get the most out of it.

The Interview

Once the questionnaire is completed, someone on your team should reach out to the participant to schedule a 30- to 60-minute interview, which should include a series of custom questions related to the customer's experience with your product or service.

The Draft Review

After the case study is composed, you'll want to send a draft to the customer, allowing an opportunity to give you feedback and edits.

The Final Approval

Once any necessary edits are completed, send a revised copy of the case study to the customer for final approval.

Once the case study goes live — on your website or elsewhere — it's best to contact the customer with a link to the page where the case study lives. Don't be afraid to ask your participants to share these links with their own networks, as it not only demonstrates your ability to deliver positive results and impressive growth, as well.

9. Ensure you're asking the right questions.

Before you execute the questionnaire and actual interview, make sure you're setting yourself up for success. A strong case study results from being prepared to ask the right questions. What do those look like? Here are a few examples to get you started:

• What are your goals?
• What challenges were you experiencing before purchasing our product or service?
• What made our product or service stand out against our competitors?
• What did your decision-making process look like?
• How have you benefited from using our product or service? (Where applicable, always ask for data.)

Keep in mind that the questionnaire is designed to help you gain insights into what sort of strong, success-focused questions to ask during the actual interview. And once you get to that stage, we recommend that you follow the "Golden Rule of Interviewing." Sounds fancy, right? It's actually quite simple — ask open-ended questions.

If you're looking to craft a compelling story, "yes" or "no" answers won't provide the details you need. Focus on questions that invite elaboration, such as, "Can you describe ...?" or, "Tell me about ..."

In terms of the interview structure, we recommend categorizing the questions and flowing them into six specific sections that will mirror a successful case study format. Combined, they'll allow you to gather enough information to put together a rich, comprehensive study.

Open with the customer's business.

The goal of this section is to generate a better understanding of the company's current challenges and goals, and how they fit into the landscape of their industry. Sample questions might include:

• How long have you been in business?
• How many employees do you have?
• What are some of the objectives of your department at this time?

Cite a problem or pain point.

To tell a compelling story, you need context. That helps match the customer's need with your solution. Sample questions might include:

• What challenges and objectives led you to look for a solution?
• What might have happened if you did not identify a solution?
• Did you explore other solutions before this that did not work out? If so, what happened?

Discuss the decision process.

Exploring how the customer decided to work with you helps to guide potential customers through their own decision-making processes. Sample questions might include:

• How did you hear about our product or service?
• Who was involved in the selection process?
• What was most important to you when evaluating your options?

Explain how a solution was implemented.

The focus here should be placed on the customer's experience during the onboarding process. Sample questions might include:

• How long did it take to get up and running?
• Did that meet your expectations?
• Who was involved in the process?

Explain how the solution works.

The goal of this section is to better understand how the customer is using your product or service. Sample questions might include:

• Is there a particular aspect of the product or service that you rely on most?
• Who is using the product or service?

End with the results.

In this section, you want to uncover impressive measurable outcomes — the more numbers, the better. Sample questions might include:

• How is the product or service helping you save time and increase productivity?
• In what ways does that enhance your competitive advantage?
• How much have you increased metrics X, Y, and Z?

10. Lay out your case study format.

When it comes time to take all of the information you've collected and actually turn it into something, it's easy to feel overwhelmed. Where should you start? What should you include? What's the best way to structure it?

To help you get a handle on this step, it's important to first understand that there is no one-size-fits-all when it comes to the ways you can present a case study. They can be very visual, which you'll see in some of the examples we've included below, and can sometimes be communicated mostly through video or photos, with a bit of accompanying text.

Here are the sections we suggest, which we'll cover in more detail down below:

• Title: Keep it short. Develop a succinct but interesting project name you can give the work you did with your subject.
• Subtitle: Use this copy to briefly elaborate on the accomplishment. What was done? The case study itself will explain how you got there.
• Executive Summary : A 2-4 sentence summary of the entire story. You'll want to follow it with 2-3 bullet points that display metrics showcasing success.
• About the Subject: An introduction to the person or company you served, which can be pulled from a LinkedIn Business profile or client website.
• Challenges and Objectives: A 2-3 paragraph description of the customer's challenges, before using your product or service. This section should also include the goals or objectives the customer set out to achieve.
• How Product/Service Helped: A 2-3 paragraph section that describes how your product or service provided a solution to their problem.
• Results: A 2-3 paragraph testimonial that proves how your product or service specifically benefited the person or company and helped achieve its goals. Include numbers to quantify your contributions.
• Supporting Visuals or Quotes: Pick one or two powerful quotes that you would feature at the bottom of the sections above, as well as a visual that supports the story you are telling.
• Future Plans: Everyone likes an epilogue. Comment on what's ahead for your case study subject, whether or not those plans involve you.
• Call to Action (CTA): Not every case study needs a CTA, but putting a passive one at the end of your case study can encourage your readers to take an action on your website after learning about the work you've done.

When laying out your case study, focus on conveying the information you've gathered in the most clear and concise way possible. Make it easy to scan and comprehend, and be sure to provide an attractive call-to-action at the bottom — that should provide readers an opportunity to learn more about your product or service.

11. Publish and promote your case study.

Once you've completed your case study, it's time to publish and promote it. Some case study formats have pretty obvious promotional outlets — a video case study can go on YouTube, just as an infographic case study can go on Pinterest.

But there are still other ways to publish and promote your case study. Here are a couple of ideas:

Lead Gen in a Blog Post

As stated earlier in this article, written case studies make terrific lead-generators if you convert them into a downloadable format, like a PDF. To generate leads from your case study, consider writing a blog post that tells an abbreviated story of your client's success and asking readers to fill out a form with their name and email address if they'd like to read the rest in your PDF.

Then, promote this blog post on social media, through a Facebook post or a tweet.

Published as a Page on Your Website

As a growing business, you might need to display your case study out in the open to gain the trust of your target audience.

Rather than gating it behind a landing page, publish your case study to its own page on your website, and direct people here from your homepage with a "Case Studies" or "Testimonials" button along your homepage's top navigation bar.

Format for a Case Study

The traditional case study format includes the following parts: a title and subtitle, a client profile, a summary of the customer’s challenges and objectives, an account of how your solution helped, and a description of the results. You might also want to include supporting visuals and quotes, future plans, and calls-to-action.

Image Source

The title is one of the most important parts of your case study. It should draw readers in while succinctly describing the potential benefits of working with your company. To that end, your title should:

• State the name of your custome r. Right away, the reader must learn which company used your products and services. This is especially important if your customer has a recognizable brand. If you work with individuals and not companies, you may omit the name and go with professional titles: “A Marketer…”, “A CFO…”, and so forth.
• State which product your customer used . Even if you only offer one product or service, or if your company name is the same as your product name, you should still include the name of your solution. That way, readers who are not familiar with your business can become aware of what you sell.
• Allude to the results achieved . You don’t necessarily need to provide hard numbers, but the title needs to represent the benefits, quickly. That way, if a reader doesn’t stay to read, they can walk away with the most essential information: Your product works.

The example above, “Crunch Fitness Increases Leads and Signups With HubSpot,” achieves all three — without being wordy. Keeping your title short and sweet is also essential.

2. Subtitle

Your subtitle is another essential part of your case study — don’t skip it, even if you think you’ve done the work with the title. In this section, include a brief summary of the challenges your customer was facing before they began to use your products and services. Then, drive the point home by reiterating the benefits your customer experienced by working with you.

The above example reads:

“Crunch Fitness was franchising rapidly when COVID-19 forced fitness clubs around the world to close their doors. But the company stayed agile by using HubSpot to increase leads and free trial signups.”

We like that the case study team expressed the urgency of the problem — opening more locations in the midst of a pandemic — and placed the focus on the customer’s ability to stay agile.

3. Executive Summary

The executive summary should provide a snapshot of your customer, their challenges, and the benefits they enjoyed from working with you. Think it’s too much? Think again — the purpose of the case study is to emphasize, again and again, how well your product works.

The good news is that depending on your design, the executive summary can be mixed with the subtitle or with the “About the Company” section. Many times, this section doesn’t need an explicit “Executive Summary” subheading. You do need, however, to provide a convenient snapshot for readers to scan.

In the above example, ADP included information about its customer in a scannable bullet-point format, then provided two sections: “Business Challenge” and “How ADP Helped.” We love how simple and easy the format is to follow for those who are unfamiliar with ADP or its typical customer.

4. About the Company

Readers need to know and understand who your customer is. This is important for several reasons: It helps your reader potentially relate to your customer, it defines your ideal client profile (which is essential to deter poor-fit prospects who might have reached out without knowing they were a poor fit), and it gives your customer an indirect boon by subtly promoting their products and services.

Feel free to keep this section as simple as possible. You can simply copy and paste information from the company’s LinkedIn, use a quote directly from your customer, or take a more creative storytelling approach.

In the above example, HubSpot included one paragraph of description for Crunch Fitness and a few bullet points. Below, ADP tells the story of its customer using an engaging, personable technique that effectively draws readers in.

5. Challenges and Objectives

The challenges and objectives section of your case study is the place to lay out, in detail, the difficulties your customer faced prior to working with you — and what they hoped to achieve when they enlisted your help.

In this section, you can be as brief or as descriptive as you’d like, but remember: Stress the urgency of the situation. Don’t understate how much your customer needed your solution (but don’t exaggerate and lie, either). Provide contextual information as necessary. For instance, the pandemic and societal factors may have contributed to the urgency of the need.

Take the above example from design consultancy IDEO:

“Educational opportunities for adults have become difficult to access in the United States, just when they’re needed most. To counter this trend, IDEO helped the city of South Bend and the Drucker Institute launch Bendable, a community-powered platform that connects people with opportunities to learn with and from each other.”

We love how IDEO mentions the difficulties the United States faces at large, the efforts its customer is taking to address these issues, and the steps IDEO took to help.

6. How Product/Service Helped

This is where you get your product or service to shine. Cover the specific benefits that your customer enjoyed and the features they gleaned the most use out of. You can also go into detail about how you worked with and for your customer. Maybe you met several times before choosing the right solution, or you consulted with external agencies to create the best package for them.

Whatever the case may be, try to illustrate how easy and pain-free it is to work with the representatives at your company. After all, potential customers aren’t looking to just purchase a product. They’re looking for a dependable provider that will strive to exceed their expectations.

In the above example, IDEO describes how it partnered with research institutes and spoke with learners to create Bendable, a free educational platform. We love how it shows its proactivity and thoroughness. It makes potential customers feel that IDEO might do something similar for them.

The results are essential, and the best part is that you don’t need to write the entirety of the case study before sharing them. Like HubSpot, IDEO, and ADP, you can include the results right below the subtitle or executive summary. Use data and numbers to substantiate the success of your efforts, but if you don’t have numbers, you can provide quotes from your customers.

We can’t overstate the importance of the results. In fact, if you wanted to create a short case study, you could include your title, challenge, solution (how your product helped), and result.

8. Supporting Visuals or Quotes

Let your customer speak for themselves by including quotes from the representatives who directly interfaced with your company.

Visuals can also help, even if they’re stock images. On one side, they can help you convey your customer’s industry, and on the other, they can indirectly convey your successes. For instance, a picture of a happy professional — even if they’re not your customer — will communicate that your product can lead to a happy client.

In this example from IDEO, we see a man standing in a boat. IDEO’s customer is neither the man pictured nor the manufacturer of the boat, but rather Conservation International, an environmental organization. This imagery provides a visually pleasing pattern interrupt to the page, while still conveying what the case study is about.

9. Future Plans

This is optional, but including future plans can help you close on a more positive, personable note than if you were to simply include a quote or the results. In this space, you can show that your product will remain in your customer’s tech stack for years to come, or that your services will continue to be instrumental to your customer’s success.

Alternatively, if you work only on time-bound projects, you can allude to the positive impact your customer will continue to see, even after years of the end of the contract.

10. Call to Action (CTA)

Not every case study needs a CTA, but we’d still encourage it. Putting one at the end of your case study will encourage your readers to take an action on your website after learning about the work you've done.

It will also make it easier for them to reach out, if they’re ready to start immediately. You don’t want to lose business just because they have to scroll all the way back up to reach out to your team.

To help you visualize this case study outline, check out the case study template below, which can also be downloaded here .

You drove the results, made the connection, set the expectations, used the questionnaire to conduct a successful interview, and boiled down your findings into a compelling story. And after all of that, you're left with a little piece of sales enabling gold — a case study.

To show you what a well-executed final product looks like, have a look at some of these marketing case study examples.

1. "Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot

What's interesting about this case study is the way it leads with the customer. This reflects a major HubSpot value, which is to always solve for the customer first. The copy leads with a brief description of why Shopify uses HubSpot and is accompanied by a short video and some basic statistics on the company.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the additional text on the page. So, while case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

2. "New England Journal of Medicine," by Corey McPherson Nash

When branding and design studio Corey McPherson Nash showcases its work, it makes sense for it to be visual — after all, that's what they do. So in building the case study for the studio's work on the New England Journal of Medicine's integrated advertising campaign — a project that included the goal of promoting the client's digital presence — Corey McPherson Nash showed its audience what it did, rather than purely telling it.

Notice that the case study does include some light written copy — which includes the major points we've suggested — but lets the visuals do the talking, allowing users to really absorb the studio's services.

3. "Designing the Future of Urban Farming," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, he or she is greeted with a big, bold photo, and two very simple columns of text — "The Challenge" and "The Outcome."

Immediately, IDEO has communicated two of the case study's major pillars. And while that's great — the company created a solution for vertical farming startup INFARM's challenge — it doesn't stop there. As the user scrolls down, those pillars are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and additional visuals.

4. "Secure Wi-Fi Wins Big for Tournament," by WatchGuard

Then, there are the cases when visuals can tell almost the entire story — when executed correctly. Network security provider WatchGuard can do that through this video, which tells the story of how its services enhanced the attendee and vendor experience at the Windmill Ultimate Frisbee tournament.

5. Rock and Roll Hall of Fame Boosts Social Media Engagement and Brand Awareness with HubSpot

In the case study above , HubSpot uses photos, videos, screenshots, and helpful stats to tell the story of how the Rock and Roll Hall of Fame used the bot, CRM, and social media tools to gain brand awareness.

6. Small Desk Plant Business Ups Sales by 30% With Trello

This case study from Trello is straightforward and easy to understand. It begins by explaining the background of the company that decided to use it, what its goals were, and how it planned to use Trello to help them.

It then goes on to discuss how the software was implemented and what tasks and teams benefited from it. Towards the end, it explains the sales results that came from implementing the software and includes quotes from decision-makers at the company that implemented it.

7. Facebook's Mercedes Benz Success Story

Facebook's Success Stories page hosts a number of well-designed and easy-to-understand case studies that visually and editorially get to the bottom line quickly.

Each study begins with key stats that draw the reader in. Then it's organized by highlighting a problem or goal in the introduction, the process the company took to reach its goals, and the results. Then, in the end, Facebook notes the tools used in the case study.

Showcasing Your Work

You work hard at what you do. Now, it's time to show it to the world — and, perhaps more important, to potential customers. Before you show off the projects that make you the proudest, we hope you follow these important steps that will help you effectively communicate that work and leave all parties feeling good about it.

Editor's Note: This blog post was originally published in February 2017 but was updated for comprehensiveness and freshness in July 2021.

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All You Wanted to Know About How to Write a Case Study

What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

What Is a Case Study?

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.

What Is the Difference Between a Research Paper and a Case Study?

While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.

Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.

The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.

Here is a rough formula for you to use in your case study:

Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.

Types of Case Studies

The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:

• Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
• Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
• Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
• Critical case studies explore the causes and effects of a certain case.
• Illustrative case studies describe certain events, investigating outcomes and lessons learned.

Need a compelling case study? EssayPro has got you covered. Our experts are ready to provide you with detailed, insightful case studies that capture the essence of real-world scenarios. Elevate your academic work with our professional assistance.

Case Study Format

The case study format is typically made up of eight parts:

• Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
• Background. Provide background information and the most relevant facts. Isolate the issues.
• Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
• Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
• Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
• Implementation. Explain how to put the specific strategies into action.
• References. Provide all the citations.

How to Write a Case Study

Let's discover how to write a case study.

Setting Up the Research

When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:

• Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
• Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
• Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
• Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
• Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.

Read Also: ' WHAT IS A CREDIBLE SOURCES ?'

Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:

• Correctly identify the concepts, theories, and practices in the discipline.
• Identify the relevant theories and principles associated with the particular study.
• Evaluate legal and ethical principles and apply them to your decision-making.
• Recognize the global importance and contribution of your case.
• Construct a coherent summary and explanation of the study.
• Demonstrate analytical and critical-thinking skills.
• Explain the interrelationships between the environment and nature.
• Integrate theory and practice of the discipline within the analysis.

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Case Study Outline

Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.

Introduction

• Statement of the issue: Alcoholism is a disease rather than a weakness of character.
• Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
• Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
• Hypotheses: Drinking in excess can lead to the use of other drugs.
• Importance of your story: How the information you present can help people with their addictions.
• Background of the story: Include an explanation of why you chose this topic.
• Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
• Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
• Strong argument 2: ex. X amount of people started drinking by their mid-teens.
• Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
• Concluding statement: I have researched if alcoholism is a disease and found out that…
• Recommendations: Ways and actions for preventing alcohol use.

Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:

• Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.
• In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research.
• Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world.
• Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case.
• At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself.

Use Data to Illustrate Key Points in Your Case Study

Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :

‍ With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.

Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.

Finalizing the Draft: Checklist

After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:

• Check that you follow the correct case study format, also in regards to text formatting.
• Check that your work is consistent with its referencing and citation style.
• Micro-editing — check for grammar and spelling issues.
• Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?

Problems to avoid:

• Overgeneralization – Do not go into further research that deviates from the main problem.
• Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
• Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.

How to Create a Title Page and Cite a Case Study

Let's see how to create an awesome title page.

Your title page depends on the prescribed citation format. The title page should include:

• A title that attracts some attention and describes your study
• The title should have the words “case study” in it
• The title should range between 5-9 words in length
• Your name and contact information
• Your finished paper should be only 500 to 1,500 words in length.With this type of assignment, write effectively and avoid fluff

Here is a template for the APA and MLA format title page:

There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.

Citation Example in MLA ‍ Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.

Citation Example in APA ‍ Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.

Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.

Case Study Examples

To give you an idea of a professional case study example, we gathered and linked some below.

Eastman Kodak Case Study

Case Study Example: Audi Trains Mexican Autoworkers in Germany

To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .

Get Help Form Qualified Writers

Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. If you’re having trouble with your case study, help with essay request - we'll help. EssayPro writers have read and written countless case studies and are experts in endless disciplines. Request essay writing, editing, or proofreading assistance from our custom case study writing service , and all of your worries will be gone.

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What Is A Case Study?

How to cite a case study in apa, how to write a case study, related articles.

• Marketing /
• General Marketing

How to Write a Case Study: Guide with Free Template + Examples

TABLE OF CONTENTS

What Is a Case Study & Why Is It Valuable?

In the business world, a case study is written or video content that tells the story of a successful customer transaction, relationship, or both. 

Case studies combine storytelling and data to offer social proof that your product is a viable solution to your target customers’ problems.

Let’s take Semrush’s SEO case study , “How an SEO Agency Helped an Artisan Bakery Increase Mobile Organic Traffic by 460%.” 

It sends a clear message:

Bakeries that don’t get enough mobile traffic can leverage Semrush tools to grow exponentially.

A compelling case study can win you new customers. 

Consider it a highly valuable business card—and an honest showcase of your positive impact in action. Which helps you earn the trust of your intended audience. 

To really reap the benefits of making case studies part of your content marketing strategy , it’s crucial to know how to write a case study effectively.

In this blog post, we’ll walk you through the essential steps for crafting a case study that can convert your prospects into loyal buyers.

How to Prepare a Case Study: A Step-by-Step Guide

Preparing a case study involves choosing the right customers to feature in your analysis. Plus gathering enough data, quotes, and information to narrate a compelling, real-lifesuccess story.

A great case study will contain five essential elements:

Without proper preparation, your case study won’t have enough details to be strongly relatable, convincing, or reassuring.

To help you streamline your process, use the prep section of our free case study template and follow the suggested research method below.

Step 1: Set Your Objectives

Specificity makes a case study more relatable and, therefore, more effective. 

Start by defining the reason you’re presenting this particular story to determine which specific solutions and features to highlight. 

For instance, a general objective like “showcase our solution in action” is a good start, but it doesn’t offer a lot of direction. 

What, specifically, will you highlight? What results do you hope to achieve? 

This is a good place to remember the SMART framework.

Say your business provides customer relationship management (CRM) software. Your overall goal: to expand your reach in the healthcare sector. 

If your existing healthcare customers often praise your workflow automation tools, you know automation matters to your target audience. So, efficiency could be an engaging case study topic.

For this case study, your objective may be: 

“Show how our workflow automation saved one hospital X hours per week and reduced errors to support our goal of getting 10 more healthcare subscribers by the end of the year.”

Customer interactions and reviews can offer great guidance on which features to spotlight to fulfill your objective. 

Look at your high-performing web content for inspiration, too. 

If Google Analytics ( or an alternative ) shows that a blog post on reducing data breach risks is your most popular, you’ll know that your audience values security. 

You could build a case study around security credentials to reassure those prospective buyers.

Step 2: Choose the Perfect Customer (and Get Them on Board)

The right subject for your story will play a pivotal role in showcasing your offering—helping you gain an edge over the competition.

A suitable customer is one that:

• Has a compelling story to tell . The customer has had a great experience with your product or a specific feature. They’re pleased with the results and happy to shout about it.
• Is typical of businesses in their sector . The customer is relatable to your target audience. They deal with the same challenges and have similar spending power.
• Is ready and able to talk . You have a strong relationship with this contact. They will help you pull the story together and have the authority to approve content for publishing.

Prioritize customers that came to you after experiencing your competitors—known as switchers. Their stories will highlight your competitive advantages and could sway a buyer who’s comparing options.

Choose a recognizable customer name if you can. This may help readers trust your business’s legitimacy. 

For instance, all of Asana’s case studies involve big-name customers. 

Image Source: Asana

This is despite the company having more than 139,000 users , many of which are small businesses.

Opt for a mix of business types, industries, and sizes that your company is keen to work with. 

For instance, if you typically target sales organizations but want to reach a marketing audience, choose stories with marketing elements or that involve marketing agencies.

Once you’ve decided on a compelling story to feature, get the customer on board by telling them your plan. 

Explain that you’ll need some input during the creation process but will do most of the work. Be clear that you’re proud of the relationship you’ve built with them and will use it to inspire others.

If they agree to help, move forward. If they decline, pick another company from your list. 

Step 3: Compile Your Customer and Story Information

Write down what you know about your customer, their relationship with your business, and how they’ve used your product. This information will help you plot your success story and identify any knowledge gaps.

Share a live notes document with your relevant team members and encourage their input. They may have additional customer or business insights that could prove useful to the case study.

Include details such as:

• The customer’s background . What does the company do and when was it formed? What is its market position? What are its industry’s classic challenges? 
• The exact product they use . What features does your customer use? What plan are they on? A premium account? Do they pay for extra add-ons?
• The date of their first purchase . How long have they been a customer? Loyalty is a powerful case study theme—use it if you can.
• Their interaction history . Support records will show if the customer has overcome issues while using your product. Check your CRM , ticketing system, or email accounts for details.
• The inspirational outcome . What inspired you to choose this customer as a case study subject? It could be a testimonial, a social media post, a passing comment, or direct feedback.

Use what you learn to inspire interview questions for the next step. 

Step 4: Interview Your Customer (Example Case Study Questions)

Speak directly to the customer to get any information you don’t already have. Ask questions that will make your case study content engaging and relatable.

Supplement your notes for the previous step with questions that’ll help you fill in the gaps for each section. Such as:

The interview process doesn’t need to be formal. The chat could even form part of a regular catch-up if the timing works. 

Record the conversation so you can refer back to it while writing. Like on Zoom . 

You may find you can take some direct quotes from your recording. If not, ask the customer for a testimonial you can use in the final content.

Step 5: Set the Customer’s Expectations

Let the customer know your next steps (e.g., writing and editing the content, sourcing direct interview quotations). Explain that you’ll be back in touch if you need any further information.

Provide a timeline so the customer is prepared to review your drafts, give extra detail, and seek further approval if necessary.

Be clear that you won’t take up much of the customer’s time as you don’t want to distract them. If the process were to become demanding for them, you risk souring your relationship. 

How to Structure Your Case Study

Follow a standardized process when creating any business case study to ensure you:

• Include all the core elements
• Keep your page content consistent and easily navigable

Follow the instructions in the case study structure section of our free template .

1. Choose a Descriptive and Specific Headline

A case study headline is the first thing readers see. Use yours to grab attention and set readers’ expectations. Otherwise, it could be the only part they see.

A good case study headline answers common questions that go through every reader’s head, like:

• Is this relevant to me?
• What will I learn?
• How will this help my business?

Take this Textel case study :

Image Source: Textel

The business texting platform uses just 77 characters to tell us a story, including:

• Who’s involved (“Valvoline...”)
• What they achieved (“Increases Coupon Send Rate by 76%”)
• How they did it (“with Textel’s MMS Picture Texting”)

From this information, readers can immediately determine whether the content is:

• Relevant: Either using the brand name (e.g., “I recognize this business; are we comparable?”) or the achievement (“I’d also like to increase my business’s coupon send rate”)
• Valuable: An impressive headline stat implies what’s possible for the reader

2. Highlight 3-5 Points Summarizing the Story and Its Results

Include a snapshot of results early on so people are encouraged to keep on reading. You can present them in a bullet list or even as custom icons.

For instance, if the headline in Textel’s case study isn’t enough, their “At a Glance” column allows readers to make sure the content is relevant to them.

Think of it as an executive summary of the main body copy. Putting it together is easy: just go through the finished content and pick out the most important points.

3. Include Relevant Images

Images serve to break up the text and engage readers. Use high-profile logos to communicate status quickly, screenshots of results, images of happy customers, or custom designs.

The Textel example takes up valuable real estate up front with a large image. 

It also includes the client’s logo. Valvoline’s chevron will be recognizable to its audience and can help build credibility. 

4. Introduce Your Customer

Give your case study context with a short introduction. Background information on the subject will paint a picture of your story’s main character.

Provide customer details such as their industry and product offering, company size, and location. Optional profile additions can include their mission statement and major milestones. 

This introduction helps readers care about the actions and achievements they’re preparing to explore. The more relatable your subject is, the more invested readers will be.

In one of its marketing case studies (“Local Hospital's Social Media Engagement Soars 892%”), marketing agency Captivate introduces its client with basic information on location, history, and purpose.

Image Source: Captivate

From then on, the reader can envisage the organization going through the challenges and receiving the benefits. The case study suddenly feels more real.

The final sentence in Captivate’s introduction adds a human element, encouraging the reader to empathize with the subject: 

“On top of treatment, Navicent maintains deep involvement in their community.”

The more color you provide here, the more potentially impactful your case study’s results will be. 

5. Describe the Challenge

The beginning of your story should lay out the customer’s problem: their difficult position before finding your product.

Ensure your customer is always the most important figure. Focus too much on yourself, and you’ll jeopardize the sincerity of your case study.

You don’t need to provide a lot of detail here. A couple of short paragraphs should give your outcomes enough context. 

Answer important questions like:

• What stood in the way of the customer achieving their goals? 
• What were the consequences?

Make the challenge relevant to your target audience by using language they can relate to and including your customer’s words.

Take this case study from Rev:

Image Source: Rev

The copy clearly states that without a reliable transcription service (i.e., Rev’s product), the client wasted time correcting the errors made by automation tech. 

Knowing there’s something significant at stake—in this case, employees’ time and students’ learning experiences—gives your audience a reason to continue reading.

Have the customer describe the challenge in their own words. It’s a great way to add honesty and emotion to your story, making it even more engaging and relatable.

6. Highlight Your Solution

This is where your business enters the customer story. 

Briefly introduce your product. Explain what it does and what makes it unique, then apply it to the problems your customer was experiencing. 

Here’s a hypothetical example:

“Our customer needed IT support for teams in different time zones to avoid service delays. Our 24/7 IT support package meant those teams could get the help they needed at any time, with 30-minute response times guaranteed.”

Talk about which teams or employees benefited from the product and how they used it. Details of any premium features or add-ons create an even clearer picture, ensuring readers understand how to achieve similar results. 

However, talk only about features that are relevant to the story’s theme. And link them to specific challenges the reader is likely to face. 

Sticking to only one or two features will keep readers focused on what you want them to take away. Otherwise, you risk distracting them.

Also, note that a solution can involve more than just a product’s tangible features.

The reader should know that your personalized service helped the customer’s business achieve something faster. Or that your smooth onboarding process minimized their disruption. 

If someone reading your case study has experienced bad service before, this knowledge might persuade them to convert.

7. Shout About the Outcome (Using Data to Illustrate)

Data is the best way to illustrate impact. It allows readers to tangibly compare their experiences with your customer’s.

All effective case studies have a happy ending. Explain how your customer is better off than before using your product, with real data to prove your point.

We use a lot of data in the artisan bakery SEO case study we mentioned earlier. 

Stats appear in the text (e.g., “By that time organic traffic to the bakery website had already increased by 214%”), but we also designed an infographic to make our achievements stand out:

Plus, we included more data to make our project’s outcome as tangible as possible for our readers.

These are the types of charts and graphs our audience (marketing agencies) is familiar with. The positive data in our case study is a clear demonstration of what’s possible with Semrush’s support.

8. Validate Your Story with a Strong Closing Statement

Summarize your results and get readers thinking about the next steps by showing where the featured client is heading now they’ve solved the problem. Don’t forget to include a call to action (CTA) .

Include an individual/employee name, job title, and first-hand comments to humanize your case study content.

You can weave customer comments throughout the piece to validate or expand your points. A direct quotation is also a great way to end your case study.

If they didn’t during your interview, ask your customer to summarize your product’s and your relationship’s impact on their business.

Global IT management platform Hofy uses a fully interview-based case study format. This final comment from its customer acts as a highly effective conclusion:

Image Source: Hofy

Key messages here include:

• Hofy’s unrivaled level of service
• The customer has no regrets
• The customer explicitly says, “I’m happy. Everyone’s happy. The users are super happy.”

Allowing your customer to conclude your case study gives readers one final reminder that this is an honest account involving a real, comparable business. 

If the comment is a glowing review like Hofy’s, it could even act as a subtle CTA.

Use These Three Case Study Examples for Inspiration

Captivating case studies from other businesses can provide valuable ideas for how to write a case analysis for your brand. Tips may include:

• Specific case study topics to cover
• The tone of voice you want to use
• Your case study’s visual layout
• Accompanying imagery to enhance your analysis

Here are three examples of great case study content to get you started.

Household Names: Adobe and The Home Depot

Adobe carried out an in-depth case study of a highly successful customer.

Image Source: Adobe

The first part alone has enough to engage and intrigue the reader:

• A snappy headline
• Three impressive takeaway stats
• A customer quotation and image
• A list of the products The Home Depot used

It then details all of the most important story elements in around 2,000 words. 

There are quotes throughout, explanations of achievements, and some impressive outcome figures at the end.

Key takeaways from this case study:

• Real customer headshots add a human element to your case studies
• Opening with a direct quote immediately emphasizes the customer, where your focus should be
• Internal links to product pages allow inspired readers to learn more about your offerings

Small-Business Success: ShipStation and The Burlap Bag

ShipStation appeals to its small-business audience in this case study of its work with the primarily soy candle selling store. 

Image Source: ShipStation

It summarizes the story using a small takeaway section on the right, allowing readers to check the relevance of this content quickly. 

Then, it explains the relationship in more detail using text, feel-good imagery, and embedded social media content.

• Video content can complement text to offer more authenticity
• You can set the tone with your choice of imagery
• Sometimes, all it takes is one impressive statistic to grab attention (“95% quicker label printing”)

Helping Customers Help Others: Semrush, Re:signal, and Learning with Experts

In this case study, we look beyond the immediate impact of our product. And explore how one of our partners has used Semrush tools to enhance its service. 

By doing so, we appeal to marketing agencies that aim to deliver high-quality customer experiences.

Our analysis uses simple language throughout. We illustrate our main points with metrics and screenshots that our target readers will immediately understand.

• A desirable headline statistic (59% organic traffic increase) inspires audiences to learn more
• Basic client introductions help set the scene and invite readers to relate quickly
• A scannable table of contents tells your target customer what to expect 

The Bottom Line on Writing Case Studies

While nailing how to write a business case study can take time, it’s an incredibly effective way of showing prospective customers you have the best solution to their problems.

Real-life examples and accounts of your product in action can instill trust in ways that other types of content can’t. They consolidate your reputation and make buyers more likely to convert.

So, maintain strong customer relationships, apply relevant market insights, look to other brands for inspiration, and follow the processes in this guide. The result: engaging, results-driven case studies to help your business grow.

Case Study Summarizer #1 — Free Summaries!

Have you ever thought of how many case studies must a student in medicine or business read in their lifetime? Tens, hundreds, or even thousands! As practice shows, the case study’s content is jam-packed with information and broad descriptions that are unnecessary when conducting a review or simply reading the literature.

We offer a Case Study Summarizer to scan any paper in seconds! You will get some valuable insights about our tool that can help with the most extended case studies in a short time! Moreover, we discuss the definition of the case study, its structure, and its main elements. Let’s begin!

• 🧰 How to Use the Tool?

📋 What Is the Case Study Summarizer?

🧩 case study elements & structure, 🧑‍🏫 how to summarize a case study.

• ✅ 5 Tool’s Benefits

🖇️ References

🧰 how to use the case summarizer.

Our free case study summarizer is so easy to use! Follow these 4 simple steps:

• Enter the text . Paste the text of the case study in the appropriate field of the tool. Ensure that it does not exceed 15,000 characters.
• Adjust settings . You can choose the number of sentences you want in your summary and decide whether to highlight keywords.
• Press the button . Just click the button, and the results will not keep you waiting!
• Copy the result . Your summary will appear in just a few seconds! All you need to do is just copy it in one click.

Do you still have concerns about using our case study summarizer? Then check out its incredible features:

A case study is typically presented as a report, separated into sections with headings and subheadings. It must contain a description of the issue, an explanation of the relevance of the case, and an analysis with conclusions. It ends with implications and recommendations on how to address the issue.

What Is a Case Study?

A case study is a detailed investigation of one person, group, or event. It aims to learn as much as possible about an individual or a group to generalize the findings on other similar cases. The case study can be employed in various fields, including psychology , medicine , social work, etc.

Here are some case study topics from different professional spheres:

• Medicine : Analysis of the medical and occupational records of a non-smoking individual with lung cancer.
• Business : The decision of Warren Buffett to acquire Precision Castparts Corporation and why that acquisition was a mistake.
• Psychology : The case of Bertha Pappenheim , who suffered from hysteria and contributed to the development of talk therapy to treat mental illness.

Case Study Elements

There are 8 essential elements in any case study. Check the table below to learn more details about each component.

Summarizing is a fundamental skill for everyone since it allows you to distinguish essential information and effectively communicate it to others. In the following paragraphs, we will share a case study summary tutorial.

Executive Summary Case Study

An executive summary is a detailed overview of a report. It saves readers time by summarizing the essential points of the study. It is frequently written to be shared with people who may not have time to read the complete report, for example, CEOs or department heads.

Although the format may vary, the primary elements of an executive summary are as follows:

• An opening statement and some background information .
• The purpose of the report.
• Methodology.
• Summarized and justified recommendations.

How Long Is an Executive Summary?

Your executive summary’s length will vary depending on the text it summarizes. Typically, it takes 10-15% of the full report’s length . Therefore, an executive summary can range from 1 paragraph to 10 pages.

Case Study Summary Guide

Take these 5 steps to write a compelling case study summary:

Step 1 – Read the entire study

Before writing the summary, carefully read the research study from beginning to end.

Step 2 – Highlight the major points

As you read, make notes and underline significant facts, relevant conclusions, and suggested actions.

Step 3 – Divide the document into main sections

Determine what each part of the report is about, and summarize each in a few sentences. You can use the executive summary structure mentioned above to guide your writing.

Step 4 – Be concise

Do not write more than 10% of the length of the original document.

Step 5 – Proofread your summary

Reread your case study summary to ensure it makes sense as an independent piece of writing. Set it aside for a while and look at it with fresh eyes to notice any incoherence and redundant or lacking details.

✒️️ Case Study Summary Example

We have prepared an example of a case study summary for you to see how everything works in practice!

Here is the full report: Akron’s Children’s Hospital: Case Study .

Now, check its summarized version:

Akron Children’s Hospital is a leading pediatric hospital in Northeastern Ohio that faces competition and needs to differentiate itself to attract more patients. To gain insight into the decision-making process of patients' parents, the hospital hired a team of researchers led by Marcus Thomas LLC to conduct business and market analysis.

An observational study was conducted to collect consumer data, including perceptions of the hospital and the criteria used to select it. The problem was that a highly competitive medical industry in Northeastern Ohio resulted in reduced patient volume and financial losses at Akron Children’s Hospital.

The proposed solution was to rethink the hospital’s operations and marketing approach to differentiate it from the competitors and attract more patients. Furthermore, the treatment of certain groups of children had to be improved by increasing the number of specializations available at the hospital.

The organization was recommended to develop an efficient marketing strategy, enhance service delivery, and implement highly innovative medical technologies and procedures.

✅ 5 Benefits of the Case Summarizer You Should Consider

Still in doubt whether our case study summary tool is worth using? Check out its benefits:

• It is time-saving . The online tool is perfect for students in medicine or psychology since it allows for consuming a lot of information in a short time.
• It is easy to use . The interface of our case summarizer is so simple to navigate that even a child can handle it.
• It is unlimited . Try our online summarizer as many times as you need. There are no limitations!
• It is free . You can summarize a case study online in a few minutes without spending money. Such a considerable benefit for prudent students!
• It is accurate . The case summary generator uses essential keywords and phrases to isolate only the most relevant information.
• Executive Summary | USC Libraries
• Case Studies | Carnegie Mellon University
• Writing a Case Study | Monash University
• Guidelines for Writing a Summary | Hunter College
• Executive Summaries | Colorado State University

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Blog Case Study

How to Present a Case Study like a Pro (With Examples)

By Danesh Ramuthi , Sep 07, 2023

Okay, let’s get real: case studies can be kinda snooze-worthy. But guess what? They don’t have to be!

In this article, I will cover every element that transforms a mere report into a compelling case study, from selecting the right metrics to using persuasive narrative techniques.

And if you’re feeling a little lost, don’t worry! There are cool tools like Venngage’s Case Study Creator to help you whip up something awesome, even if you’re short on time. Plus, the pre-designed case study templates are like instant polish because let’s be honest, everyone loves a shortcut.

Click to jump ahead: 

What is a case study presentation?

What is the purpose of presenting a case study, how to structure a case study presentation, how long should a case study presentation be, 5 case study presentation examples with templates, 6 tips for delivering an effective case study presentation, 5 common mistakes to avoid in a case study presentation, how to present a case study faqs.

A case study presentation involves a comprehensive examination of a specific subject, which could range from an individual, group, location, event, organization or phenomenon.

They’re like puzzles you get to solve with the audience, all while making you think outside the box.

Unlike a basic report or whitepaper, the purpose of a case study presentation is to stimulate critical thinking among the viewers. 

The primary objective of a case study is to provide an extensive and profound comprehension of the chosen topic. You don’t just throw numbers at your audience. You use examples and real-life cases to make you think and see things from different angles.

The primary purpose of presenting a case study is to offer a comprehensive, evidence-based argument that informs, persuades and engages your audience.

Here’s the juicy part: presenting that case study can be your secret weapon. Whether you’re pitching a groundbreaking idea to a room full of suits or trying to impress your professor with your A-game, a well-crafted case study can be the magic dust that sprinkles brilliance over your words.

Think of it like digging into a puzzle you can’t quite crack . A case study lets you explore every piece, turn it over and see how it fits together. This close-up look helps you understand the whole picture, not just a blurry snapshot.

It’s also your chance to showcase how you analyze things, step by step, until you reach a conclusion. It’s all about being open and honest about how you got there.

Besides, presenting a case study gives you an opportunity to connect data and real-world scenarios in a compelling narrative. It helps to make your argument more relatable and accessible, increasing its impact on your audience.

One of the contexts where case studies can be very helpful is during the job interview. In some job interviews, you as candidates may be asked to present a case study as part of the selection process.

Having a case study presentation prepared allows the candidate to demonstrate their ability to understand complex issues, formulate strategies and communicate their ideas effectively.

The way you present a case study can make all the difference in how it’s received. A well-structured presentation not only holds the attention of your audience but also ensures that your key points are communicated clearly and effectively.

In this section, let’s go through the key steps that’ll help you structure your case study presentation for maximum impact.

Let’s get into it. 

Open with an introductory overview 

Start by introducing the subject of your case study and its relevance. Explain why this case study is important and who would benefit from the insights gained. This is your opportunity to grab your audience’s attention.

Explain the problem in question

Dive into the problem or challenge that the case study focuses on. Provide enough background information for the audience to understand the issue. If possible, quantify the problem using data or metrics to show the magnitude or severity.

Detail the solutions to solve the problem

After outlining the problem, describe the steps taken to find a solution. This could include the methodology, any experiments or tests performed and the options that were considered. Make sure to elaborate on why the final solution was chosen over the others.

Key stakeholders Involved

Talk about the individuals, groups or organizations that were directly impacted by or involved in the problem and its solution. 

Stakeholders may experience a range of outcomes—some may benefit, while others could face setbacks.

For example, in a business transformation case study, employees could face job relocations or changes in work culture, while shareholders might be looking at potential gains or losses.

Discuss the key results & outcomes

Discuss the results of implementing the solution. Use data and metrics to back up your statements. Did the solution meet its objectives? What impact did it have on the stakeholders? Be honest about any setbacks or areas for improvement as well.

Include visuals to support your analysis

Visual aids can be incredibly effective in helping your audience grasp complex issues. Utilize charts, graphs, images or video clips to supplement your points. Make sure to explain each visual and how it contributes to your overall argument.

Pie charts illustrate the proportion of different components within a whole, useful for visualizing market share, budget allocation or user demographics.

This is particularly useful especially if you’re displaying survey results in your case study presentation.

Stacked charts on the other hand are perfect for visualizing composition and trends. This is great for analyzing things like customer demographics, product breakdowns or budget allocation in your case study.

Consider this example of a stacked bar chart template. It provides a straightforward summary of the top-selling cake flavors across various locations, offering a quick and comprehensive view of the data.

Not the chart you’re looking for? Browse Venngage’s gallery of chart templates to find the perfect one that’ll captivate your audience and level up your data storytelling.

Recommendations and next steps

Wrap up by providing recommendations based on the case study findings. Outline the next steps that stakeholders should take to either expand on the success of the project or address any remaining challenges.

Acknowledgments and references

Thank the people who contributed to the case study and helped in the problem-solving process. Cite any external resources, reports or data sets that contributed to your analysis.

Feedback & Q&A session

Open the floor for questions and feedback from your audience. This allows for further discussion and can provide additional insights that may not have been considered previously.

Closing remarks

Conclude the presentation by summarizing the key points and emphasizing the takeaways. Thank your audience for their time and participation and express your willingness to engage in further discussions or collaborations on the subject.

Well, the length of a case study presentation can vary depending on the complexity of the topic and the needs of your audience. However, a typical business or academic presentation often lasts between 15 to 30 minutes. 

This time frame usually allows for a thorough explanation of the case while maintaining audience engagement. However, always consider leaving a few minutes at the end for a Q&A session to address any questions or clarify points made during the presentation.

When it comes to presenting a compelling case study, having a well-structured template can be a game-changer. 

It helps you organize your thoughts, data and findings in a coherent and visually pleasing manner. 

Not all case studies are created equal and different scenarios require distinct approaches for maximum impact. 

To save you time and effort, I have curated a list of 5 versatile case study presentation templates, each designed for specific needs and audiences. 

Here are some best case study presentation examples that showcase effective strategies for engaging your audience and conveying complex information clearly.

1 . Lab report case study template

Ever feel like your research gets lost in a world of endless numbers and jargon? Lab case studies are your way out!

Think of it as building a bridge between your cool experiment and everyone else. It’s more than just reporting results – it’s explaining the “why” and “how” in a way that grabs attention and makes sense.

This lap report template acts as a blueprint for your report, guiding you through each essential section (introduction, methods, results, etc.) in a logical order.

Want to present your research like a pro? Browse our research presentation template gallery for creative inspiration!

2. Product case study template

It’s time you ditch those boring slideshows and bullet points because I’ve got a better way to win over clients: product case study templates.

Instead of just listing features and benefits, you get to create a clear and concise story that shows potential clients exactly what your product can do for them. It’s like painting a picture they can easily visualize, helping them understand the value your product brings to the table.

Grab the template below, fill in the details, and watch as your product’s impact comes to life!

3. Content marketing case study template

In digital marketing, showcasing your accomplishments is as vital as achieving them. 

A well-crafted case study not only acts as a testament to your successes but can also serve as an instructional tool for others. 

With this coral content marketing case study template—a perfect blend of vibrant design and structured documentation, you can narrate your marketing triumphs effectively.

4. Case study psychology template

Understanding how people tick is one of psychology’s biggest quests and case studies are like magnifying glasses for the mind. They offer in-depth looks at real-life behaviors, emotions and thought processes, revealing fascinating insights into what makes us human.

Writing a top-notch case study, though, can be a challenge. It requires careful organization, clear presentation and meticulous attention to detail. That’s where a good case study psychology template comes in handy.

Think of it as a helpful guide, taking care of formatting and structure while you focus on the juicy content. No more wrestling with layouts or margins – just pour your research magic into crafting a compelling narrative.

5. Lead generation case study template

Lead generation can be a real head-scratcher. But here’s a little help: a lead generation case study.

Think of it like a friendly handshake and a confident resume all rolled into one. It’s your chance to showcase your expertise, share real-world successes and offer valuable insights. Potential clients get to see your track record, understand your approach and decide if you’re the right fit.

No need to start from scratch, though. This lead generation case study template guides you step-by-step through crafting a clear, compelling narrative that highlights your wins and offers actionable tips for others. Fill in the gaps with your specific data and strategies, and voilà! You’ve got a powerful tool to attract new customers.

Related: 15+ Professional Case Study Examples [Design Tips + Templates]

So, you’ve spent hours crafting the perfect case study and are now tasked with presenting it. Crafting the case study is only half the battle; delivering it effectively is equally important. 

Whether you’re facing a room of executives, academics or potential clients, how you present your findings can make a significant difference in how your work is received. 

Forget boring reports and snooze-inducing presentations! Let’s make your case study sing. Here are some key pointers to turn information into an engaging and persuasive performance:

• Know your audience : Tailor your presentation to the knowledge level and interests of your audience. Remember to use language and examples that resonate with them.
• Rehearse : Rehearsing your case study presentation is the key to a smooth delivery and for ensuring that you stay within the allotted time. Practice helps you fine-tune your pacing, hone your speaking skills with good word pronunciations and become comfortable with the material, leading to a more confident, conversational and effective presentation.
• Start strong : Open with a compelling introduction that grabs your audience’s attention. You might want to use an interesting statistic, a provocative question or a brief story that sets the stage for your case study.
• Be clear and concise : Avoid jargon and overly complex sentences. Get to the point quickly and stay focused on your objectives.
• Use visual aids : Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand.
• Tell a story : Use storytelling techniques to make the case study more engaging. A well-told narrative can help you make complex data more relatable and easier to digest.

Ditching the dry reports and slide decks? Venngage’s case study templates let you wow customers with your solutions and gain insights to improve your business plan. Pre-built templates, visual magic and customer captivation – all just a click away. Go tell your story and watch them say “wow!”

Nailed your case study, but want to make your presentation even stronger? Avoid these common mistakes to ensure your audience gets the most out of it:

Overloading with information

A case study is not an encyclopedia. Overloading your presentation with excessive data, text or jargon can make it cumbersome and difficult for the audience to digest the key points. Stick to what’s essential and impactful. Need help making your data clear and impactful? Our data presentation templates can help! Find clear and engaging visuals to showcase your findings.

Lack of structure

Jumping haphazardly between points or topics can confuse your audience. A well-structured presentation, with a logical flow from introduction to conclusion, is crucial for effective communication.

Ignoring the audience

Different audiences have different needs and levels of understanding. Failing to adapt your presentation to your audience can result in a disconnect and a less impactful presentation.

Poor visual elements

While content is king, poor design or lack of visual elements can make your case study dull or hard to follow. Make sure you use high-quality images, graphs and other visual aids to support your narrative.

Not focusing on results

A case study aims to showcase a problem and its solution, but what most people care about are the results. Failing to highlight or adequately explain the outcomes can make your presentation fall flat.

How to start a case study presentation?

Starting a case study presentation effectively involves a few key steps:

• Grab attention : Open with a hook—an intriguing statistic, a provocative question or a compelling visual—to engage your audience from the get-go.
• Set the stage : Briefly introduce the subject, context and relevance of the case study to give your audience an idea of what to expect.
• Outline objectives : Clearly state what the case study aims to achieve. Are you solving a problem, proving a point or showcasing a success?
• Agenda : Give a quick outline of the key sections or topics you’ll cover to help the audience follow along.
• Set expectations : Let your audience know what you want them to take away from the presentation, whether it’s knowledge, inspiration or a call to action.

How to present a case study on PowerPoint and on Google Slides?

Presenting a case study on PowerPoint and Google Slides involves a structured approach for clarity and impact using presentation slides :

• Title slide : Start with a title slide that includes the name of the case study, your name and any relevant institutional affiliations.
• Introduction : Follow with a slide that outlines the problem or situation your case study addresses. Include a hook to engage the audience.
• Objectives : Clearly state the goals of the case study in a dedicated slide.
• Findings : Use charts, graphs and bullet points to present your findings succinctly.
• Analysis : Discuss what the findings mean, drawing on supporting data or secondary research as necessary.
• Conclusion : Summarize key takeaways and results.
• Q&A : End with a slide inviting questions from the audience.

What’s the role of analysis in a case study presentation?

The role of analysis in a case study presentation is to interpret the data and findings, providing context and meaning to them. 

It helps your audience understand the implications of the case study, connects the dots between the problem and the solution and may offer recommendations for future action.

Is it important to include real data and results in the presentation?

Yes, including real data and results in a case study presentation is crucial to show experience,  credibility and impact. Authentic data lends weight to your findings and conclusions, enabling the audience to trust your analysis and take your recommendations more seriously

How do I conclude a case study presentation effectively?

To conclude a case study presentation effectively, summarize the key findings, insights and recommendations in a clear and concise manner. 

End with a strong call-to-action or a thought-provoking question to leave a lasting impression on your audience.

What’s the best way to showcase data in a case study presentation ?

The best way to showcase data in a case study presentation is through visual aids like charts, graphs and infographics which make complex information easily digestible, engaging and creative. 

Don’t just report results, visualize them! This template for example lets you transform your social media case study into a captivating infographic that sparks conversation.

Choose the type of visual that best represents the data you’re showing; for example, use bar charts for comparisons or pie charts for parts of a whole. 

Ensure that the visuals are high-quality and clearly labeled, so the audience can quickly grasp the key points. 

Keep the design consistent and simple, avoiding clutter or overly complex visuals that could distract from the message.

Choose a template that perfectly suits your case study where you can utilize different visual aids for maximum impact. 

Need more inspiration on how to turn numbers into impact with the help of infographics? Our ready-to-use infographic templates take the guesswork out of creating visual impact for your case studies with just a few clicks.

Related: 10+ Case Study Infographic Templates That Convert

Congrats on mastering the art of compelling case study presentations! This guide has equipped you with all the essentials, from structure and nuances to avoiding common pitfalls. You’re ready to impress any audience, whether in the boardroom, the classroom or beyond.

And remember, you’re not alone in this journey. Venngage’s Case Study Creator is your trusty companion, ready to elevate your presentations from ordinary to extraordinary. So, let your confidence shine, leverage your newly acquired skills and prepare to deliver presentations that truly resonate.

Go forth and make a lasting impact!

Case Study Summary

It doesn’t always take an expert to fix a problem. Have you ever had a light in your house that doesn’t go on? Well, it’s not an engineering project , so it wouldn’t take a genius to identify if it’s a busted light bulb or a wiring issue. For these two cases, you can easily solve one problem but might need the help of an electrician for the other. When you encounter a particular situation, basic knowledge can help you to overcome it. And when you’ve dealt with the dilemma, what comes out may be additional knowledge on how to fix similar problems. And sometimes, life just gives you these things to test how well you can handle it. In academic settings, the presentation of these solutions can be considered a case study summary.

To get a firm grip on the principles and characteristics of discipline, you may need to test out what you know through given situations. In the fields of social science, business, and research, these situations are called case studies. And the initial analysis report is called a case study summary. A case executive summary is what the readers first encounter before they decide if the case is worth examining. Your case summary saves readers time in understanding the situation you’ve presented. It holds important information about medical or business case studies that your readers need to take in.

What a Case Study Summary Isn’t

Many may assume that a case study summary is the same as an abstract. They are relatively similar, but they have their key differences. A research executive summary is for those outside the academic spectrum. An abstract is for professors, research analysts, and anyone in the academe. The case study summary is also not the introduction, although it may contain similar content, they don’t share the same purpose. It is also not the preface of the study. Most importantly, it is not just a collection of random highlights within the analysis. The format of a case study summary is for the understanding of the collected data.

10+ Case Study Summary Example

A lot of case studies are hard to understand. Some people even dread the idea of reading the whole research project from start to finish. Thankfully, there is a more natural way to grasp the context of the study. That is through case study summaries. If you are working o a case study, you should be able to write a comprehensive overview of your own. To help you figure out the outline and format of your summary, here are 10+ case study summary examples you can check out.

1. Master Technology Case Study Summary Example

Size: 15 KB

2. Family Case Study Summary Example

Size: 216 KB

3. Case Study Summary Report Example

Size: 277 KB

4. Sample Case Studies Summary Example

Size: 487 KB

5. Case Studies Summary Workshop Example

Size: 356 KB

6. Commissioner Case Study Summary Example

7. Case Study Summary Information Example

Size: 946 KB

8. Formal Case Study Summary Example

Size: 235 KB

9. Academic Case Study Summary Example

Size: 263 KB

10. Corporation Case Studies Summary Example

Size: 573 KB

11. Standard Case Study Summary Example

Size: 193 KB

The Making an Effective Case Study Summary

As a researcher, you wouldn’t want your readers to have a hard time making sense of your case analysis . All the effort you put into making that can go to waste if it isn’t easy to understand. What you need is a compelling case study summary. If your review has the right information, your reader can level with you in no time. Here are some tricks to making a good case study summary.

1. Decide the Need

After writing an entire case study, the last thing you want is more report writing. That is why the first step to making a useful case summary is deciding if there is a need to have one. Some case studies that are considerably easier to understand don’t need case study summaries. But if your decision making says that you need it, then you better start!

2. Decide the Length

The length of the summary doesn’t always reflect how much information it holds. It can, however, determine how well of a writer you are. Your overview can be as concise as you want or as detailed as it needs to be. For as long as your research summary is readable, any length will do.

3. Prepare Data

The next step is conducting data analysis to figure out which data you are going to add to your case study summary. Pick out the most important details and the data most likely to raise questions. Anticipating these questions can help you formulate possible answers to add in your summary.

4. Organize Data

Making sure your data is organized is part and parcel to having a comprehensive case study summary. You can write a short introduction to open your summary and explain the purpose of your study. You then explain your solutions to the problem statement . Make sure no factoid overlaps another to avoid confusion.

5. Format Content

A continuous piece of writing can make a reader hesitate. Format your summary in a way that doesn’t seem too daunting. Divide your content, add a few white spaces. You have to let your readers’ eyes rest when scanning your summary. Don’t make your summary datasheet intimidating to look at.

When handling cases, whether you are a market analyst of a social science researcher, case study summaries are your best friends in data collection.

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• How to Write a Summary | Guide & Examples

How to Write a Summary | Guide & Examples

Published on November 23, 2020 by Shona McCombes . Revised on May 31, 2023.

Summarizing , or writing a summary, means giving a concise overview of a text’s main points in your own words. A summary is always much shorter than the original text.

There are five key steps that can help you to write a summary:

• Read the text
• Break it down into sections
• Identify the key points in each section
• Write the summary
• Check the summary against the article

Writing a summary does not involve critiquing or evaluating the source . You should simply provide an accurate account of the most important information and ideas (without copying any text from the original).

Table of contents

When to write a summary, step 1: read the text, step 2: break the text down into sections, step 3: identify the key points in each section, step 4: write the summary, step 5: check the summary against the article, other interesting articles, frequently asked questions about summarizing.

There are many situations in which you might have to summarize an article or other source:

• As a stand-alone assignment to show you’ve understood the material
• To keep notes that will help you remember what you’ve read
• To give an overview of other researchers’ work in a literature review

When you’re writing an academic text like an essay , research paper , or dissertation , you’ll integrate sources in a variety of ways. You might use a brief quote to support your point, or paraphrase a few sentences or paragraphs.

But it’s often appropriate to summarize a whole article or chapter if it is especially relevant to your own research, or to provide an overview of a source before you analyze or critique it.

In any case, the goal of summarizing is to give your reader a clear understanding of the original source. Follow the five steps outlined below to write a good summary.

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You should read the article more than once to make sure you’ve thoroughly understood it. It’s often effective to read in three stages:

• Scan the article quickly to get a sense of its topic and overall shape.
• Read the article carefully, highlighting important points and taking notes as you read.
• Skim the article again to confirm you’ve understood the key points, and reread any particularly important or difficult passages.

There are some tricks you can use to identify the key points as you read:

• Start by reading the abstract . This already contains the author’s own summary of their work, and it tells you what to expect from the article.
• Pay attention to headings and subheadings . These should give you a good sense of what each part is about.
• Read the introduction and the conclusion together and compare them: What did the author set out to do, and what was the outcome?

To make the text more manageable and understand its sub-points, break it down into smaller sections.

If the text is a scientific paper that follows a standard empirical structure, it is probably already organized into clearly marked sections, usually including an introduction , methods , results , and discussion .

Other types of articles may not be explicitly divided into sections. But most articles and essays will be structured around a series of sub-points or themes.

Now it’s time go through each section and pick out its most important points. What does your reader need to know to understand the overall argument or conclusion of the article?

Keep in mind that a summary does not involve paraphrasing every single paragraph of the article. Your goal is to extract the essential points, leaving out anything that can be considered background information or supplementary detail.

In a scientific article, there are some easy questions you can ask to identify the key points in each part.

If the article takes a different form, you might have to think more carefully about what points are most important for the reader to understand its argument.

In that case, pay particular attention to the thesis statement —the central claim that the author wants us to accept, which usually appears in the introduction—and the topic sentences that signal the main idea of each paragraph.

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Now that you know the key points that the article aims to communicate, you need to put them in your own words.

To avoid plagiarism and show you’ve understood the article, it’s essential to properly paraphrase the author’s ideas. Do not copy and paste parts of the article, not even just a sentence or two.

The best way to do this is to put the article aside and write out your own understanding of the author’s key points.

Examples of article summaries

Let’s take a look at an example. Below, we summarize this article , which scientifically investigates the old saying “an apple a day keeps the doctor away.”

Davis et al. (2015) set out to empirically test the popular saying “an apple a day keeps the doctor away.” Apples are often used to represent a healthy lifestyle, and research has shown their nutritional properties could be beneficial for various aspects of health. The authors’ unique approach is to take the saying literally and ask: do people who eat apples use healthcare services less frequently? If there is indeed such a relationship, they suggest, promoting apple consumption could help reduce healthcare costs.

The study used publicly available cross-sectional data from the National Health and Nutrition Examination Survey. Participants were categorized as either apple eaters or non-apple eaters based on their self-reported apple consumption in an average 24-hour period. They were also categorized as either avoiding or not avoiding the use of healthcare services in the past year. The data was statistically analyzed to test whether there was an association between apple consumption and several dependent variables: physician visits, hospital stays, use of mental health services, and use of prescription medication.

Although apple eaters were slightly more likely to have avoided physician visits, this relationship was not statistically significant after adjusting for various relevant factors. No association was found between apple consumption and hospital stays or mental health service use. However, apple eaters were found to be slightly more likely to have avoided using prescription medication. Based on these results, the authors conclude that an apple a day does not keep the doctor away, but it may keep the pharmacist away. They suggest that this finding could have implications for reducing healthcare costs, considering the high annual costs of prescription medication and the inexpensiveness of apples.

However, the authors also note several limitations of the study: most importantly, that apple eaters are likely to differ from non-apple eaters in ways that may have confounded the results (for example, apple eaters may be more likely to be health-conscious). To establish any causal relationship between apple consumption and avoidance of medication, they recommend experimental research.

An article summary like the above would be appropriate for a stand-alone summary assignment. However, you’ll often want to give an even more concise summary of an article.

For example, in a literature review or meta analysis you may want to briefly summarize this study as part of a wider discussion of various sources. In this case, we can boil our summary down even further to include only the most relevant information.

Using national survey data, Davis et al. (2015) tested the assertion that “an apple a day keeps the doctor away” and did not find statistically significant evidence to support this hypothesis. While people who consumed apples were slightly less likely to use prescription medications, the study was unable to demonstrate a causal relationship between these variables.

Citing the source you’re summarizing

When including a summary as part of a larger text, it’s essential to properly cite the source you’re summarizing. The exact format depends on your citation style , but it usually includes an in-text citation and a full reference at the end of your paper.

You can easily create your citations and references in APA or MLA using our free citation generators.

APA Citation Generator MLA Citation Generator

Finally, read through the article once more to ensure that:

• You’ve accurately represented the author’s work
• You haven’t missed any essential information
• The phrasing is not too similar to any sentences in the original.

If you’re summarizing many articles as part of your own work, it may be a good idea to use a plagiarism checker to double-check that your text is completely original and properly cited. Just be sure to use one that’s safe and reliable.

If you want to know more about ChatGPT, AI tools , citation , and plagiarism , make sure to check out some of our other articles with explanations and examples.

• ChatGPT vs human editor
• ChatGPT citations
• Is ChatGPT trustworthy?
• Using ChatGPT for your studies
• What is ChatGPT?
• Chicago style
• Paraphrasing

 Plagiarism

• Types of plagiarism
• Self-plagiarism
• Avoiding plagiarism
• Academic integrity
• Consequences of plagiarism
• Common knowledge

A summary is a short overview of the main points of an article or other source, written entirely in your own words. Want to make your life super easy? Try our free text summarizer today!

A summary is always much shorter than the original text. The length of a summary can range from just a few sentences to several paragraphs; it depends on the length of the article you’re summarizing, and on the purpose of the summary.

You might have to write a summary of a source:

• As a stand-alone assignment to prove you understand the material
• For your own use, to keep notes on your reading
• To provide an overview of other researchers’ work in a literature review
• In a paper , to summarize or introduce a relevant study

To avoid plagiarism when summarizing an article or other source, follow these two rules:

• Write the summary entirely in your own words by paraphrasing the author’s ideas.
• Cite the source with an in-text citation and a full reference so your reader can easily find the original text.

An abstract concisely explains all the key points of an academic text such as a thesis , dissertation or journal article. It should summarize the whole text, not just introduce it.

An abstract is a type of summary , but summaries are also written elsewhere in academic writing . For example, you might summarize a source in a paper , in a literature review , or as a standalone assignment.

All can be done within seconds with our free text summarizer .

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. (2023, May 31). How to Write a Summary | Guide & Examples. Scribbr. Retrieved April 11, 2024, from https://www.scribbr.com/working-with-sources/how-to-summarize/

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What Is a Case Study?

Weighing the pros and cons of this method of research

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Cara Lustik is a fact-checker and copywriter.

Verywell / Colleen Tighe

• Pros and Cons

What Types of Case Studies Are Out There?

Where do you find data for a case study, how do i write a psychology case study.

A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in many different fields, including psychology, medicine, education, anthropology, political science, and social work.

The point of a case study is to learn as much as possible about an individual or group so that the information can be generalized to many others. Unfortunately, case studies tend to be highly subjective, and it is sometimes difficult to generalize results to a larger population.

While case studies focus on a single individual or group, they follow a format similar to other types of psychology writing. If you are writing a case study, we got you—here are some rules of APA format to reference.  

At a Glance

A case study, or an in-depth study of a person, group, or event, can be a useful research tool when used wisely. In many cases, case studies are best used in situations where it would be difficult or impossible for you to conduct an experiment. They are helpful for looking at unique situations and allow researchers to gather a lot of˜ information about a specific individual or group of people. However, it's important to be cautious of any bias we draw from them as they are highly subjective.

What Are the Benefits and Limitations of Case Studies?

A case study can have its strengths and weaknesses. Researchers must consider these pros and cons before deciding if this type of study is appropriate for their needs.

One of the greatest advantages of a case study is that it allows researchers to investigate things that are often difficult or impossible to replicate in a lab. Some other benefits of a case study:

• Allows researchers to capture information on the 'how,' 'what,' and 'why,' of something that's implemented
• Gives researchers the chance to collect information on why one strategy might be chosen over another
• Permits researchers to develop hypotheses that can be explored in experimental research

On the other hand, a case study can have some drawbacks:

• It cannot necessarily be generalized to the larger population
• Cannot demonstrate cause and effect
• It may not be scientifically rigorous
• It can lead to bias

Researchers may choose to perform a case study if they want to explore a unique or recently discovered phenomenon. Through their insights, researchers develop additional ideas and study questions that might be explored in future studies.

It's important to remember that the insights from case studies cannot be used to determine cause-and-effect relationships between variables. However, case studies may be used to develop hypotheses that can then be addressed in experimental research.

Case Study Examples

There have been a number of notable case studies in the history of psychology. Much of  Freud's work and theories were developed through individual case studies. Some great examples of case studies in psychology include:

• Anna O : Anna O. was a pseudonym of a woman named Bertha Pappenheim, a patient of a physician named Josef Breuer. While she was never a patient of Freud's, Freud and Breuer discussed her case extensively. The woman was experiencing symptoms of a condition that was then known as hysteria and found that talking about her problems helped relieve her symptoms. Her case played an important part in the development of talk therapy as an approach to mental health treatment.
• Phineas Gage : Phineas Gage was a railroad employee who experienced a terrible accident in which an explosion sent a metal rod through his skull, damaging important portions of his brain. Gage recovered from his accident but was left with serious changes in both personality and behavior.
• Genie : Genie was a young girl subjected to horrific abuse and isolation. The case study of Genie allowed researchers to study whether language learning was possible, even after missing critical periods for language development. Her case also served as an example of how scientific research may interfere with treatment and lead to further abuse of vulnerable individuals.

Such cases demonstrate how case research can be used to study things that researchers could not replicate in experimental settings. In Genie's case, her horrific abuse denied her the opportunity to learn a language at critical points in her development.

This is clearly not something researchers could ethically replicate, but conducting a case study on Genie allowed researchers to study phenomena that are otherwise impossible to reproduce.

There are a few different types of case studies that psychologists and other researchers might use:

• Collective case studies : These involve studying a group of individuals. Researchers might study a group of people in a certain setting or look at an entire community. For example, psychologists might explore how access to resources in a community has affected the collective mental well-being of those who live there.
• Descriptive case studies : These involve starting with a descriptive theory. The subjects are then observed, and the information gathered is compared to the pre-existing theory.
• Explanatory case studies : These   are often used to do causal investigations. In other words, researchers are interested in looking at factors that may have caused certain things to occur.
• Exploratory case studies : These are sometimes used as a prelude to further, more in-depth research. This allows researchers to gather more information before developing their research questions and hypotheses .
• Instrumental case studies : These occur when the individual or group allows researchers to understand more than what is initially obvious to observers.
• Intrinsic case studies : This type of case study is when the researcher has a personal interest in the case. Jean Piaget's observations of his own children are good examples of how an intrinsic case study can contribute to the development of a psychological theory.

The three main case study types often used are intrinsic, instrumental, and collective. Intrinsic case studies are useful for learning about unique cases. Instrumental case studies help look at an individual to learn more about a broader issue. A collective case study can be useful for looking at several cases simultaneously.

The type of case study that psychology researchers use depends on the unique characteristics of the situation and the case itself.

There are a number of different sources and methods that researchers can use to gather information about an individual or group. Six major sources that have been identified by researchers are:

• Archival records : Census records, survey records, and name lists are examples of archival records.
• Direct observation : This strategy involves observing the subject, often in a natural setting . While an individual observer is sometimes used, it is more common to utilize a group of observers.
• Documents : Letters, newspaper articles, administrative records, etc., are the types of documents often used as sources.
• Interviews : Interviews are one of the most important methods for gathering information in case studies. An interview can involve structured survey questions or more open-ended questions.
• Participant observation : When the researcher serves as a participant in events and observes the actions and outcomes, it is called participant observation.
• Physical artifacts : Tools, objects, instruments, and other artifacts are often observed during a direct observation of the subject.

If you have been directed to write a case study for a psychology course, be sure to check with your instructor for any specific guidelines you need to follow. If you are writing your case study for a professional publication, check with the publisher for their specific guidelines for submitting a case study.

Here is a general outline of what should be included in a case study.

Section 1: A Case History

This section will have the following structure and content:

Background information : The first section of your paper will present your client's background. Include factors such as age, gender, work, health status, family mental health history, family and social relationships, drug and alcohol history, life difficulties, goals, and coping skills and weaknesses.

Description of the presenting problem : In the next section of your case study, you will describe the problem or symptoms that the client presented with.

Describe any physical, emotional, or sensory symptoms reported by the client. Thoughts, feelings, and perceptions related to the symptoms should also be noted. Any screening or diagnostic assessments that are used should also be described in detail and all scores reported.

Your diagnosis : Provide your diagnosis and give the appropriate Diagnostic and Statistical Manual code. Explain how you reached your diagnosis, how the client's symptoms fit the diagnostic criteria for the disorder(s), or any possible difficulties in reaching a diagnosis.

Section 2: Treatment Plan

This portion of the paper will address the chosen treatment for the condition. This might also include the theoretical basis for the chosen treatment or any other evidence that might exist to support why this approach was chosen.

• Cognitive behavioral approach : Explain how a cognitive behavioral therapist would approach treatment. Offer background information on cognitive behavioral therapy and describe the treatment sessions, client response, and outcome of this type of treatment. Make note of any difficulties or successes encountered by your client during treatment.
• Humanistic approach : Describe a humanistic approach that could be used to treat your client, such as client-centered therapy . Provide information on the type of treatment you chose, the client's reaction to the treatment, and the end result of this approach. Explain why the treatment was successful or unsuccessful.
• Psychoanalytic approach : Describe how a psychoanalytic therapist would view the client's problem. Provide some background on the psychoanalytic approach and cite relevant references. Explain how psychoanalytic therapy would be used to treat the client, how the client would respond to therapy, and the effectiveness of this treatment approach.
• Pharmacological approach : If treatment primarily involves the use of medications, explain which medications were used and why. Provide background on the effectiveness of these medications and how monotherapy may compare with an approach that combines medications with therapy or other treatments.

This section of a case study should also include information about the treatment goals, process, and outcomes.

When you are writing a case study, you should also include a section where you discuss the case study itself, including the strengths and limitiations of the study. You should note how the findings of your case study might support previous research. 

In your discussion section, you should also describe some of the implications of your case study. What ideas or findings might require further exploration? How might researchers go about exploring some of these questions in additional studies?

Need More Tips?

Here are a few additional pointers to keep in mind when formatting your case study:

• Never refer to the subject of your case study as "the client." Instead, use their name or a pseudonym.
• Read examples of case studies to gain an idea about the style and format.
• Remember to use APA format when citing references .

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach .  BMC Med Res Methodol . 2011;11:100.

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach . BMC Med Res Methodol . 2011 Jun 27;11:100. doi:10.1186/1471-2288-11-100

Gagnon, Yves-Chantal.  The Case Study as Research Method: A Practical Handbook . Canada, Chicago Review Press Incorporated DBA Independent Pub Group, 2010.

Yin, Robert K. Case Study Research and Applications: Design and Methods . United States, SAGE Publications, 2017.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Organizing Your Social Sciences Research Assignments

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• Leading a Class Discussion
• Multiple Book Review Essay
• Reviewing Collected Works
• Writing a Case Analysis Paper
• Writing a Case Study
• About Informed Consent
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• Writing a Reflective Paper
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• Generative AI and Writing
• Acknowledgments

Definition and Introduction

Case analysis is a problem-based teaching and learning method that involves critically analyzing complex scenarios within an organizational setting for the purpose of placing the student in a “real world” situation and applying reflection and critical thinking skills to contemplate appropriate solutions, decisions, or recommended courses of action. It is considered a more effective teaching technique than in-class role playing or simulation activities. The analytical process is often guided by questions provided by the instructor that ask students to contemplate relationships between the facts and critical incidents described in the case.

Cases generally include both descriptive and statistical elements and rely on students applying abductive reasoning to develop and argue for preferred or best outcomes [i.e., case scenarios rarely have a single correct or perfect answer based on the evidence provided]. Rather than emphasizing theories or concepts, case analysis assignments emphasize building a bridge of relevancy between abstract thinking and practical application and, by so doing, teaches the value of both within a specific area of professional practice.

Given this, the purpose of a case analysis paper is to present a structured and logically organized format for analyzing the case situation. It can be assigned to students individually or as a small group assignment and it may include an in-class presentation component. Case analysis is predominately taught in economics and business-related courses, but it is also a method of teaching and learning found in other applied social sciences disciplines, such as, social work, public relations, education, journalism, and public administration.

Ellet, William. The Case Study Handbook: A Student's Guide . Revised Edition. Boston, MA: Harvard Business School Publishing, 2018; Christoph Rasche and Achim Seisreiner. Guidelines for Business Case Analysis . University of Potsdam; Writing a Case Analysis . Writing Center, Baruch College; Volpe, Guglielmo. "Case Teaching in Economics: History, Practice and Evidence." Cogent Economics and Finance 3 (December 2015). doi:https://doi.org/10.1080/23322039.2015.1120977.

How to Approach Writing a Case Analysis Paper

The organization and structure of a case analysis paper can vary depending on the organizational setting, the situation, and how your professor wants you to approach the assignment. Nevertheless, preparing to write a case analysis paper involves several important steps. As Hawes notes, a case analysis assignment “...is useful in developing the ability to get to the heart of a problem, analyze it thoroughly, and to indicate the appropriate solution as well as how it should be implemented” [p.48]. This statement encapsulates how you should approach preparing to write a case analysis paper.

Before you begin to write your paper, consider the following analytical procedures:

• Review the case to get an overview of the situation . A case can be only a few pages in length, however, it is most often very lengthy and contains a significant amount of detailed background information and statistics, with multilayered descriptions of the scenario, the roles and behaviors of various stakeholder groups, and situational events. Therefore, a quick reading of the case will help you gain an overall sense of the situation and illuminate the types of issues and problems that you will need to address in your paper. If your professor has provided questions intended to help frame your analysis, use them to guide your initial reading of the case.
• Read the case thoroughly . After gaining a general overview of the case, carefully read the content again with the purpose of understanding key circumstances, events, and behaviors among stakeholder groups. Look for information or data that appears contradictory, extraneous, or misleading. At this point, you should be taking notes as you read because this will help you develop a general outline of your paper. The aim is to obtain a complete understanding of the situation so that you can begin contemplating tentative answers to any questions your professor has provided or, if they have not provided, developing answers to your own questions about the case scenario and its connection to the course readings,lectures, and class discussions.
• Determine key stakeholder groups, issues, and events and the relationships they all have to each other . As you analyze the content, pay particular attention to identifying individuals, groups, or organizations described in the case and identify evidence of any problems or issues of concern that impact the situation in a negative way. Other things to look for include identifying any assumptions being made by or about each stakeholder, potential biased explanations or actions, explicit demands or ultimatums , and the underlying concerns that motivate these behaviors among stakeholders. The goal at this stage is to develop a comprehensive understanding of the situational and behavioral dynamics of the case and the explicit and implicit consequences of each of these actions.
• Identify the core problems . The next step in most case analysis assignments is to discern what the core [i.e., most damaging, detrimental, injurious] problems are within the organizational setting and to determine their implications. The purpose at this stage of preparing to write your analysis paper is to distinguish between the symptoms of core problems and the core problems themselves and to decide which of these must be addressed immediately and which problems do not appear critical but may escalate over time. Identify evidence from the case to support your decisions by determining what information or data is essential to addressing the core problems and what information is not relevant or is misleading.
• Explore alternative solutions . As noted, case analysis scenarios rarely have only one correct answer. Therefore, it is important to keep in mind that the process of analyzing the case and diagnosing core problems, while based on evidence, is a subjective process open to various avenues of interpretation. This means that you must consider alternative solutions or courses of action by critically examining strengths and weaknesses, risk factors, and the differences between short and long-term solutions. For each possible solution or course of action, consider the consequences they may have related to their implementation and how these recommendations might lead to new problems. Also, consider thinking about your recommended solutions or courses of action in relation to issues of fairness, equity, and inclusion.
• Decide on a final set of recommendations . The last stage in preparing to write a case analysis paper is to assert an opinion or viewpoint about the recommendations needed to help resolve the core problems as you see them and to make a persuasive argument for supporting this point of view. Prepare a clear rationale for your recommendations based on examining each element of your analysis. Anticipate possible obstacles that could derail their implementation. Consider any counter-arguments that could be made concerning the validity of your recommended actions. Finally, describe a set of criteria and measurable indicators that could be applied to evaluating the effectiveness of your implementation plan.

Use these steps as the framework for writing your paper. Remember that the more detailed you are in taking notes as you critically examine each element of the case, the more information you will have to draw from when you begin to write. This will save you time.

NOTE : If the process of preparing to write a case analysis paper is assigned as a student group project, consider having each member of the group analyze a specific element of the case, including drafting answers to the corresponding questions used by your professor to frame the analysis. This will help make the analytical process more efficient and ensure that the distribution of work is equitable. This can also facilitate who is responsible for drafting each part of the final case analysis paper and, if applicable, the in-class presentation.

Framework for Case Analysis . College of Management. University of Massachusetts; Hawes, Jon M. "Teaching is Not Telling: The Case Method as a Form of Interactive Learning." Journal for Advancement of Marketing Education 5 (Winter 2004): 47-54; Rasche, Christoph and Achim Seisreiner. Guidelines for Business Case Analysis . University of Potsdam; Writing a Case Study Analysis . University of Arizona Global Campus Writing Center; Van Ness, Raymond K. A Guide to Case Analysis . School of Business. State University of New York, Albany; Writing a Case Analysis . Business School, University of New South Wales.

Structure and Writing Style

A case analysis paper should be detailed, concise, persuasive, clearly written, and professional in tone and in the use of language . As with other forms of college-level academic writing, declarative statements that convey information, provide a fact, or offer an explanation or any recommended courses of action should be based on evidence. If allowed by your professor, any external sources used to support your analysis, such as course readings, should be properly cited under a list of references. The organization and structure of case analysis papers can vary depending on your professor’s preferred format, but its structure generally follows the steps used for analyzing the case.

Introduction

The introduction should provide a succinct but thorough descriptive overview of the main facts, issues, and core problems of the case . The introduction should also include a brief summary of the most relevant details about the situation and organizational setting. This includes defining the theoretical framework or conceptual model on which any questions were used to frame your analysis.

Following the rules of most college-level research papers, the introduction should then inform the reader how the paper will be organized. This includes describing the major sections of the paper and the order in which they will be presented. Unless you are told to do so by your professor, you do not need to preview your final recommendations in the introduction. U nlike most college-level research papers , the introduction does not include a statement about the significance of your findings because a case analysis assignment does not involve contributing new knowledge about a research problem.

Background Analysis

Background analysis can vary depending on any guiding questions provided by your professor and the underlying concept or theory that the case is based upon. In general, however, this section of your paper should focus on:

• Providing an overarching analysis of problems identified from the case scenario, including identifying events that stakeholders find challenging or troublesome,
• Identifying assumptions made by each stakeholder and any apparent biases they may exhibit,
• Describing any demands or claims made by or forced upon key stakeholders, and
• Highlighting any issues of concern or complaints expressed by stakeholders in response to those demands or claims.

These aspects of the case are often in the form of behavioral responses expressed by individuals or groups within the organizational setting. However, note that problems in a case situation can also be reflected in data [or the lack thereof] and in the decision-making, operational, cultural, or institutional structure of the organization. Additionally, demands or claims can be either internal and external to the organization [e.g., a case analysis involving a president considering arms sales to Saudi Arabia could include managing internal demands from White House advisors as well as demands from members of Congress].

Throughout this section, present all relevant evidence from the case that supports your analysis. Do not simply claim there is a problem, an assumption, a demand, or a concern; tell the reader what part of the case informed how you identified these background elements.

Identification of Problems

In most case analysis assignments, there are problems, and then there are problems . Each problem can reflect a multitude of underlying symptoms that are detrimental to the interests of the organization. The purpose of identifying problems is to teach students how to differentiate between problems that vary in severity, impact, and relative importance. Given this, problems can be described in three general forms: those that must be addressed immediately, those that should be addressed but the impact is not severe, and those that do not require immediate attention and can be set aside for the time being.

All of the problems you identify from the case should be identified in this section of your paper, with a description based on evidence explaining the problem variances. If the assignment asks you to conduct research to further support your assessment of the problems, include this in your explanation. Remember to cite those sources in a list of references. Use specific evidence from the case and apply appropriate concepts, theories, and models discussed in class or in relevant course readings to highlight and explain the key problems [or problem] that you believe must be solved immediately and describe the underlying symptoms and why they are so critical.

Alternative Solutions

This section is where you provide specific, realistic, and evidence-based solutions to the problems you have identified and make recommendations about how to alleviate the underlying symptomatic conditions impacting the organizational setting. For each solution, you must explain why it was chosen and provide clear evidence to support your reasoning. This can include, for example, course readings and class discussions as well as research resources, such as, books, journal articles, research reports, or government documents. In some cases, your professor may encourage you to include personal, anecdotal experiences as evidence to support why you chose a particular solution or set of solutions. Using anecdotal evidence helps promote reflective thinking about the process of determining what qualifies as a core problem and relevant solution .

Throughout this part of the paper, keep in mind the entire array of problems that must be addressed and describe in detail the solutions that might be implemented to resolve these problems.

Recommended Courses of Action

In some case analysis assignments, your professor may ask you to combine the alternative solutions section with your recommended courses of action. However, it is important to know the difference between the two. A solution refers to the answer to a problem. A course of action refers to a procedure or deliberate sequence of activities adopted to proactively confront a situation, often in the context of accomplishing a goal. In this context, proposed courses of action are based on your analysis of alternative solutions. Your description and justification for pursuing each course of action should represent the overall plan for implementing your recommendations.

For each course of action, you need to explain the rationale for your recommendation in a way that confronts challenges, explains risks, and anticipates any counter-arguments from stakeholders. Do this by considering the strengths and weaknesses of each course of action framed in relation to how the action is expected to resolve the core problems presented, the possible ways the action may affect remaining problems, and how the recommended action will be perceived by each stakeholder.

In addition, you should describe the criteria needed to measure how well the implementation of these actions is working and explain which individuals or groups are responsible for ensuring your recommendations are successful. In addition, always consider the law of unintended consequences. Outline difficulties that may arise in implementing each course of action and describe how implementing the proposed courses of action [either individually or collectively] may lead to new problems [both large and small].

Throughout this section, you must consider the costs and benefits of recommending your courses of action in relation to uncertainties or missing information and the negative consequences of success.

The conclusion should be brief and introspective. Unlike a research paper, the conclusion in a case analysis paper does not include a summary of key findings and their significance, a statement about how the study contributed to existing knowledge, or indicate opportunities for future research.

Begin by synthesizing the core problems presented in the case and the relevance of your recommended solutions. This can include an explanation of what you have learned about the case in the context of your answers to the questions provided by your professor. The conclusion is also where you link what you learned from analyzing the case with the course readings or class discussions. This can further demonstrate your understanding of the relationships between the practical case situation and the theoretical and abstract content of assigned readings and other course content.

Problems to Avoid

The literature on case analysis assignments often includes examples of difficulties students have with applying methods of critical analysis and effectively reporting the results of their assessment of the situation. A common reason cited by scholars is that the application of this type of teaching and learning method is limited to applied fields of social and behavioral sciences and, as a result, writing a case analysis paper can be unfamiliar to most students entering college.

After you have drafted your paper, proofread the narrative flow and revise any of these common errors:

• Unnecessary detail in the background section . The background section should highlight the essential elements of the case based on your analysis. Focus on summarizing the facts and highlighting the key factors that become relevant in the other sections of the paper by eliminating any unnecessary information.
• Analysis relies too much on opinion . Your analysis is interpretive, but the narrative must be connected clearly to evidence from the case and any models and theories discussed in class or in course readings. Any positions or arguments you make should be supported by evidence.
• Analysis does not focus on the most important elements of the case . Your paper should provide a thorough overview of the case. However, the analysis should focus on providing evidence about what you identify are the key events, stakeholders, issues, and problems. Emphasize what you identify as the most critical aspects of the case to be developed throughout your analysis. Be thorough but succinct.
• Writing is too descriptive . A paper with too much descriptive information detracts from your analysis of the complexities of the case situation. Questions about what happened, where, when, and by whom should only be included as essential information leading to your examination of questions related to why, how, and for what purpose.
• Inadequate definition of a core problem and associated symptoms . A common error found in case analysis papers is recommending a solution or course of action without adequately defining or demonstrating that you understand the problem. Make sure you have clearly described the problem and its impact and scope within the organizational setting. Ensure that you have adequately described the root causes w hen describing the symptoms of the problem.
• Recommendations lack specificity . Identify any use of vague statements and indeterminate terminology, such as, “A particular experience” or “a large increase to the budget.” These statements cannot be measured and, as a result, there is no way to evaluate their successful implementation. Provide specific data and use direct language in describing recommended actions.
• Unrealistic, exaggerated, or unattainable recommendations . Review your recommendations to ensure that they are based on the situational facts of the case. Your recommended solutions and courses of action must be based on realistic assumptions and fit within the constraints of the situation. Also note that the case scenario has already happened, therefore, any speculation or arguments about what could have occurred if the circumstances were different should be revised or eliminated.

Bee, Lian Song et al. "Business Students' Perspectives on Case Method Coaching for Problem-Based Learning: Impacts on Student Engagement and Learning Performance in Higher Education." Education & Training 64 (2022): 416-432; The Case Analysis . Fred Meijer Center for Writing and Michigan Authors. Grand Valley State University; Georgallis, Panikos and Kayleigh Bruijn. "Sustainability Teaching using Case-Based Debates." Journal of International Education in Business 15 (2022): 147-163; Hawes, Jon M. "Teaching is Not Telling: The Case Method as a Form of Interactive Learning." Journal for Advancement of Marketing Education 5 (Winter 2004): 47-54; Georgallis, Panikos, and Kayleigh Bruijn. "Sustainability Teaching Using Case-based Debates." Journal of International Education in Business 15 (2022): 147-163; .Dean,  Kathy Lund and Charles J. Fornaciari. "How to Create and Use Experiential Case-Based Exercises in a Management Classroom." Journal of Management Education 26 (October 2002): 586-603; Klebba, Joanne M. and Janet G. Hamilton. "Structured Case Analysis: Developing Critical Thinking Skills in a Marketing Case Course." Journal of Marketing Education 29 (August 2007): 132-137, 139; Klein, Norman. "The Case Discussion Method Revisited: Some Questions about Student Skills." Exchange: The Organizational Behavior Teaching Journal 6 (November 1981): 30-32; Mukherjee, Arup. "Effective Use of In-Class Mini Case Analysis for Discovery Learning in an Undergraduate MIS Course." The Journal of Computer Information Systems 40 (Spring 2000): 15-23; Pessoa, Silviaet al. "Scaffolding the Case Analysis in an Organizational Behavior Course: Making Analytical Language Explicit." Journal of Management Education 46 (2022): 226-251: Ramsey, V. J. and L. D. Dodge. "Case Analysis: A Structured Approach." Exchange: The Organizational Behavior Teaching Journal 6 (November 1981): 27-29; Schweitzer, Karen. "How to Write and Format a Business Case Study." ThoughtCo. https://www.thoughtco.com/how-to-write-and-format-a-business-case-study-466324 (accessed December 5, 2022); Reddy, C. D. "Teaching Research Methodology: Everything's a Case." Electronic Journal of Business Research Methods 18 (December 2020): 178-188; Volpe, Guglielmo. "Case Teaching in Economics: History, Practice and Evidence." Cogent Economics and Finance 3 (December 2015). doi:https://doi.org/10.1080/23322039.2015.1120977.

Writing Tip

Ca se Study and Case Analysis Are Not the Same!

Confusion often exists between what it means to write a paper that uses a case study research design and writing a paper that analyzes a case; they are two different types of approaches to learning in the social and behavioral sciences. Professors as well as educational researchers contribute to this confusion because they often use the term "case study" when describing the subject of analysis for a case analysis paper. But you are not studying a case for the purpose of generating a comprehensive, multi-faceted understanding of a research problem. R ather, you are critically analyzing a specific scenario to argue logically for recommended solutions and courses of action that lead to optimal outcomes applicable to professional practice.

To avoid any confusion, here are twelve characteristics that delineate the differences between writing a paper using the case study research method and writing a case analysis paper:

• Case study is a method of in-depth research and rigorous inquiry ; case analysis is a reliable method of teaching and learning . A case study is a modality of research that investigates a phenomenon for the purpose of creating new knowledge, solving a problem, or testing a hypothesis using empirical evidence derived from the case being studied. Often, the results are used to generalize about a larger population or within a wider context. The writing adheres to the traditional standards of a scholarly research study. A case analysis is a pedagogical tool used to teach students how to reflect and think critically about a practical, real-life problem in an organizational setting.
• The researcher is responsible for identifying the case to study; a case analysis is assigned by your professor . As the researcher, you choose the case study to investigate in support of obtaining new knowledge and understanding about the research problem. The case in a case analysis assignment is almost always provided, and sometimes written, by your professor and either given to every student in class to analyze individually or to a small group of students, or students select a case to analyze from a predetermined list.
• A case study is indeterminate and boundless; a case analysis is predetermined and confined . A case study can be almost anything [see item 9 below] as long as it relates directly to examining the research problem. This relationship is the only limit to what a researcher can choose as the subject of their case study. The content of a case analysis is determined by your professor and its parameters are well-defined and limited to elucidating insights of practical value applied to practice.
• Case study is fact-based and describes actual events or situations; case analysis can be entirely fictional or adapted from an actual situation . The entire content of a case study must be grounded in reality to be a valid subject of investigation in an empirical research study. A case analysis only needs to set the stage for critically examining a situation in practice and, therefore, can be entirely fictional or adapted, all or in-part, from an actual situation.
• Research using a case study method must adhere to principles of intellectual honesty and academic integrity; a case analysis scenario can include misleading or false information . A case study paper must report research objectively and factually to ensure that any findings are understood to be logically correct and trustworthy. A case analysis scenario may include misleading or false information intended to deliberately distract from the central issues of the case. The purpose is to teach students how to sort through conflicting or useless information in order to come up with the preferred solution. Any use of misleading or false information in academic research is considered unethical.
• Case study is linked to a research problem; case analysis is linked to a practical situation or scenario . In the social sciences, the subject of an investigation is most often framed as a problem that must be researched in order to generate new knowledge leading to a solution. Case analysis narratives are grounded in real life scenarios for the purpose of examining the realities of decision-making behavior and processes within organizational settings. A case analysis assignments include a problem or set of problems to be analyzed. However, the goal is centered around the act of identifying and evaluating courses of action leading to best possible outcomes.
• The purpose of a case study is to create new knowledge through research; the purpose of a case analysis is to teach new understanding . Case studies are a choice of methodological design intended to create new knowledge about resolving a research problem. A case analysis is a mode of teaching and learning intended to create new understanding and an awareness of uncertainty applied to practice through acts of critical thinking and reflection.
• A case study seeks to identify the best possible solution to a research problem; case analysis can have an indeterminate set of solutions or outcomes . Your role in studying a case is to discover the most logical, evidence-based ways to address a research problem. A case analysis assignment rarely has a single correct answer because one of the goals is to force students to confront the real life dynamics of uncertainly, ambiguity, and missing or conflicting information within professional practice. Under these conditions, a perfect outcome or solution almost never exists.
• Case study is unbounded and relies on gathering external information; case analysis is a self-contained subject of analysis . The scope of a case study chosen as a method of research is bounded. However, the researcher is free to gather whatever information and data is necessary to investigate its relevance to understanding the research problem. For a case analysis assignment, your professor will often ask you to examine solutions or recommended courses of action based solely on facts and information from the case.
• Case study can be a person, place, object, issue, event, condition, or phenomenon; a case analysis is a carefully constructed synopsis of events, situations, and behaviors . The research problem dictates the type of case being studied and, therefore, the design can encompass almost anything tangible as long as it fulfills the objective of generating new knowledge and understanding. A case analysis is in the form of a narrative containing descriptions of facts, situations, processes, rules, and behaviors within a particular setting and under a specific set of circumstances.
• Case study can represent an open-ended subject of inquiry; a case analysis is a narrative about something that has happened in the past . A case study is not restricted by time and can encompass an event or issue with no temporal limit or end. For example, the current war in Ukraine can be used as a case study of how medical personnel help civilians during a large military conflict, even though circumstances around this event are still evolving. A case analysis can be used to elicit critical thinking about current or future situations in practice, but the case itself is a narrative about something finite and that has taken place in the past.
• Multiple case studies can be used in a research study; case analysis involves examining a single scenario . Case study research can use two or more cases to examine a problem, often for the purpose of conducting a comparative investigation intended to discover hidden relationships, document emerging trends, or determine variations among different examples. A case analysis assignment typically describes a stand-alone, self-contained situation and any comparisons among cases are conducted during in-class discussions and/or student presentations.

The Case Analysis . Fred Meijer Center for Writing and Michigan Authors. Grand Valley State University; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Ramsey, V. J. and L. D. Dodge. "Case Analysis: A Structured Approach." Exchange: The Organizational Behavior Teaching Journal 6 (November 1981): 27-29; Yin, Robert K. Case Study Research and Applications: Design and Methods . 6th edition. Thousand Oaks, CA: Sage, 2017; Crowe, Sarah et al. “The Case Study Approach.” BMC Medical Research Methodology 11 (2011):  doi: 10.1186/1471-2288-11-100; Yin, Robert K. Case Study Research: Design and Methods . 4th edition. Thousand Oaks, CA: Sage Publishing; 1994.

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• Last Updated: Mar 6, 2024 1:00 PM
• URL: https://libguides.usc.edu/writingguide/assignments

Case Study Executive Summary Template

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When it comes to presenting your case study to busy executives, you need to make a lasting impression in a short amount of time. ClickUp's Case Study Executive Summary Template is here to help you do just that!

With this template, you can create a concise and impactful executive summary that highlights the most important points of your case study, including:

• A clear description of the problem or situation you addressed
• The approach you took to analyze and solve the problem
• The key findings and insights derived from your study
• Actionable recommendations and outcomes for decision-makers

Say goodbye to lengthy reports and hello to a streamlined and effective executive summary that will capture the attention of even the busiest executives. Try ClickUp's Case Study Executive Summary Template today and start impressing your stakeholders with your concise and compelling case study summaries.

Benefits of Case Study Executive Summary Template

When it comes to presenting a case study to busy executives, an executive summary template can be a game-changer. Here's how it can benefit your organization:

• Saves time by providing a concise overview of the case study's main points and findings
• Allows executives to quickly grasp the problem, approach, analysis, and recommendations of the study
• Facilitates informed decision-making by presenting key information in a clear and organized manner
• Enhances communication and collaboration among team members by providing a structured format for sharing case study insights

Main Elements of Case Study Executive Summary Template

ClickUp's Case Study Executive Summary template is the perfect tool to showcase the highlights and key findings of your case study in an organized and professional manner. Here are the main elements of this template:

• Custom Statuses: Stay on top of the progress of your executive summary by using custom statuses such as In Progress, Review, and Completed.
• Custom Fields: Capture important details about your case study, such as Client Name, Objective, Methodology, Results, and Conclusion, using custom fields. This allows for easy data entry and retrieval.
• Different Views: Choose from various views to work with your executive summary. Use the Doc view to write and format your summary, the Table view to organize data and findings, and the Calendar view to set deadlines and milestones.

With ClickUp's Case Study Executive Summary template, you can streamline the process of creating professional and impactful case study summaries.

How to Use Executive Summary for Case Study

To create a compelling and effective case study executive summary, follow these five steps:

1. Understand the purpose

Before you start writing your executive summary, it's important to understand its purpose. The executive summary is a concise overview of the case study that highlights the key points and findings. It should provide enough information to give the reader a clear understanding of the case study without having to read the entire report.

Use the Docs feature in ClickUp to familiarize yourself with the purpose and structure of an executive summary.

2. Identify the main sections

To create a well-organized executive summary, identify the main sections of your case study that need to be included. This typically includes a brief introduction, the problem or challenge, the solution implemented, the results achieved, and any key takeaways or lessons learned.

Use the Table view in ClickUp to outline the main sections and structure your executive summary.

3. Summarize the key points

In each section of your executive summary, summarize the key points from the corresponding section of the case study. Focus on the most important information and findings, and avoid including unnecessary details. Use clear and concise language to effectively communicate the main points.

Use the tasks feature in ClickUp to create individual sections for each key point and summarize them concisely.

4. Highlight the results and impact

One of the most important aspects of a case study is the results achieved and the impact it had. In your executive summary, highlight the key results and their significance. Use data and metrics to support your claims and provide evidence of the success of the case study.

Use custom fields in ClickUp to track and showcase the specific results and impact of the case study.

5. Review and refine

Once you have completed your case study executive summary, take the time to review and refine it. Look for any areas that can be improved or clarified, and ensure that the summary is cohesive and flows smoothly. Consider seeking feedback from others to get a fresh perspective.

Set a recurring task in ClickUp to review and refine your executive summary periodically to keep it up-to-date and relevant.

Get Started with ClickUp’s Case Study Executive Summary Template

Companies and consultants can use this Case Study Executive Summary Template to quickly summarize the key points of a case study for busy executives or decision-makers.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create effective executive summaries:

• Use the Summary View to provide a concise overview of the case study, including the problem, approach, analysis, and main recommendations or outcomes
• The Key Findings View will help you highlight the most important insights and conclusions from the study
• Use the Recommendations View to outline specific actions or strategies recommended based on the case study findings
• The Visuals View will allow you to include charts, graphs, or other visual representations to support your summary
• Customize the template by adding sections or fields that are relevant to your specific case study
• Update the summary regularly as new information or developments arise
• Share the executive summary with the intended audience in a clear and easily accessible format

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How To Summarize A Case Study

• Success Team
• December 14, 2022

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Case studies are an important research tool used by businesses, marketers, and academics to gain insight into a particular situation or problem. They are often used to analyze customer experiences, product performance, and market trends. Summarizing a case study is a critical skill for any researcher, as it allows them to quickly and effectively convey the key points of the study to their audience. In this article, we’ll discuss the best practices for summarizing a case study and provide tips for making your summary as effective as possible.

What Is A Case Study?

A case study is an in-depth examination of a particular situation or problem. It is used to analyze customer experiences, product performance, and market trends. Case studies are often used to identify potential solutions to a problem or to gain insight into a particular situation. They can also be used to compare different approaches to solving a problem or to evaluate the effectiveness of a particular solution.

Why Summarize A Case Study?

Summarizing a case study is an important skill for any researcher, as it allows them to quickly and effectively convey the key points of the study to their audience. Summarizing a case study can help you make sure that your audience understands the key points of the study and can help you focus on the most important aspects of the study. Additionally, summarizing a case study can help you save time, as it allows you to quickly review the key points of the study without having to read through the entire document.

Tips For Summarizing A Case Study

1. read the entire study.

The first step in summarizing a case study is to read the entire study. This will help you get a better understanding of the key points of the study and will help you identify the most important aspects of the study. Additionally, reading the entire study will help you identify any potential gaps or areas that need further exploration.

2. Identify the Main Points

Once you’ve read the entire study, the next step is to identify the main points of the study. This can be done by looking for key words or phrases that are repeated throughout the study. Additionally, you can look for any conclusions or recommendations that the study makes. Identifying the main points of the study will help you focus your summary and ensure that you are conveying the most important aspects of the study.

3. Write a Clear Summary

Once you’ve identified the main points of the study, the next step is to write a clear and concise summary. This should include a brief overview of the study, the main points of the study, and any conclusions or recommendations that the study makes. Additionally, you should include any key words or phrases that are repeated throughout the study. Writing a clear and concise summary will help ensure that your audience understands the key points of the study.

4. Use SEO Optimization

When summarizing a case study, it’s important to use SEO optimization to ensure that your summary is easily found by search engines. This can be done by including relevant keywords and phrases throughout the summary. Additionally, you should include a meta description that accurately describes the content of the summary. Using SEO optimization will help ensure that your summary is easily found by search engines and will help your summary rank higher in search engine results.

5. Edit and Proofread

Once you’ve written your summary, the next step is to edit and proofread it. This will help ensure that your summary is clear, concise, and free of any errors. Additionally, it will help ensure that your summary conveys the key points of the study accurately and effectively. Editing and proofreading your summary will help ensure that your summary is of the highest quality and will help ensure that your audience understands the key points of the study.

Summarizing a case study is an important skill for any researcher, as it allows them to quickly and effectively convey the key points of the study to their audience. In this article, we’ve discussed the best practices for summarizing a case study and provided tips for making your summary as effective as possible. By following these tips, you can ensure that your summary is clear, concise, and free of any errors. Additionally, you can use SEO optimization to ensure that your summary is easily found by search engines and will help your summary rank higher in search engine results.

How To Use The Best Large Language Models With Speak

Step 1: Create Your Speak Account

To start your transcription and analysis, you first need to create a Speak account . No worries, this is super easy to do!

Get a 7-day trial with 30 minutes of free English audio and video transcription included when you sign up for Speak.

To sign up for Speak and start using Speak Magic Prompts, visit the Speak app register page here .

Step 2: Upload Your Language Data

We typically recommend MP4s for video or MP3s for audio.

However, we accept a range of audio, video and text file types.

You can upload your file for transcription in several ways using Speak:

Accepted Audio File Types

Accepted video file types, accepted text file types, csv imports.

You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here .

With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Interview Data.

Publicly Available URLs

You can also upload media to Speak through a publicly available URL.

As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.

YouTube URLs

Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example, https://www.youtube.com/watch?v=qKfcLcHeivc ).

Speak will automatically find the file, calculate the length, and import the video.

If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.

Speak Integrations

As mentioned, Speak also contains a range of integrations for Zoom , Zapier , Vimeo and more that will help you automatically transcribe your media.

This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.

Step 3: Calculate and Pay the Total Automatically

Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 7-day trial - take advantage of it!).

If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.

Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator .

You can also add a balance or pay for uploads and analysis without a plan using your credit card .

Step 4: Wait for Speak to Analyze Your Language Data

If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete. That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.

If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.

Step 5: Visit Your File Or Folder

Speak is capable of analyzing both individual files and entire folders of data.

When you are viewing any individual file in Speak, all you have to do is click on the "Prompts" button.

If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.

You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software's easy editing functionality.

Step 6: Select Speak Magic Prompts To Analyze Your Data

What are magic prompts.

Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as "generative AI".

These models have analyzed huge amounts of data from across the internet to gain an understanding of language.

With that understanding, these "large language models" are capable of performing mind-bending tasks!

With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.

Step 7: Select Your Assistant Type

To help you get better results from Speak Magic Prompts, Speak has introduced "Assistant Type".

These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.

To begin, we have included:

Choose the most relevant assistant type from the dropdown.

Step 8: Create Or Select Your Desired Prompt

Here are some examples prompts that you can apply to any file right now:

• Create a SWOT Analysis
• Give me the top action items
• Create a bullet point list summary
• Tell me the key issues that were left unresolved
• Tell me what questions were asked
• Create Your Own Custom Prompts

A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.

If you have your own prompts you want to create, select "Custom Prompt" from the dropdown and another text box will open where you can ask anything you want of your data!

Step 9: Review & Share Responses

Speak will generate a concise response for you in a text box below the prompt selection dropdown.

In this example, we ask to analyze all the Interview Data in the folder at once for the top product dissatisfiers.

You can easily copy that response for your presentations, content, emails, team members and more!

Speak Magic Prompts As ChatGPT For Interview Data Pricing

Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.

Right now, anyone in the 7-day trial of Speak gets 100,000 characters included in their account.

If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.

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Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.

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West Chester University

InCommon Collaboration Success Program Case Study

Executive summary

West Chester University (WCU) engaged with the Collaboration Success Program (CSP) to develop an identity and access management (IAM) roadmap. One of the university’s primary goals was to shift towards a unified identity system. To accomplish this goal, WCU needed to integrate three ERP systems, maintain support for both formal and informal regulatory reporting, facilitate swift onboarding, offboarding, and access adjustments as required, and grant access to individuals who undergo role changes.

It was imperative for the WCU team to identify and implement an identity solution while minimizing disruptions to operations and user experiences. The CSP program played a pivotal role in helping WCU modernize its identity roadmap, and the university is well on its way to implementing its IAM solution, which will include COmanage, Grouper, midPoint, and Shibboleth. 

Solution summary

West Chester University participated in the 2023 cohort of the Collaboration Success Program (CSP) to explore identity and access management solutions. 

Trusted Access Platform features supported

Grouper, midPoint, MIM, Shibboleth SSO, Duo.

The project

West Chester University (WCU) engaged with the Collaboration Success Program (CSP) to develop an identity and access management (IAM) roadmap. This plan outlined how the university would move forward with the evaluation of technology products and processes, implementation, and training.  

WCU hoped to:  

• Explore midPoint’s potential as an IAM solution.  
• Build a prototype midPoint environment capable of replacing current account management scripts and processes, provisioning downstream accounts, and successfully reconciling data from PeopleSoft, Banner, and SAP  
• Work with Internet2 community members and subject matter experts to obtain deployment guidance and best practices. 

The challenge

Presently, WCU faces challenges arising from the existence of separate accounts for students and employees, which leads to difficulties during account transitions. They sought to shift towards a unified identity system known as RamNetID, employing affiliations and establishing clear processes and policies for deactivating accounts with well-defined grace periods. 

Furthermore, WCU had the following needs: 

• Integrate three ERP systems – PeopleSoft, SAP, and Banner. Essentially, these systems needed to operate in harmony to prevent duplication problems and ensure uninterrupted access while maintaining appropriate access levels for all stakeholders. 
• Maintain support for both formal and informal regulatory reporting. 
• Facilitate swift onboarding, offboarding, and access adjustments as required. 
• Grant access to individuals who undergo role changes, such as transitioning from student to employee or from employee to retired. 

It was imperative for the WCU team to identify and implement an identity solution while minimizing disruptions to operations and user experiences. 

The solution

WCU is actively progressing toward the realization of its vision and is set to launch a “future state” IAM system in the summer of 2024. At this juncture, the data sourcing process will no longer be conducted within PeopleSoft. “We will employ the Microsoft Identity Manager to provision accounts for new identities using the revised logic that has been under discussion for the past 25 months… thus, we will utilize it for account provisioning,” stated Kevin Partridge, WCU’s executive director of IT Infrastructure Services and deputy CIO. 

We’ve discerned that both alterations in business processes and technological advancements will be pivotal in attaining our envisioned end state. These modifications encompass shifts in student statuses and the management of their accounts throughout their academic journey, both before and after graduation. Additionally, the onboarding and offboarding of employees will be governed by an HR system. In the interim, we will implement Microsoft Identity Manager to deliver this solution as we enhance our expertise in midPoint. 

Indeed, IAM will be supported by the following at WCU: 

• Systems of Record: SAP for employees, PeopleSoft/Oracle, Banner for students 
• IAM Solutions: COmanage, MIM, MidPoint , Grouper 
• Director & Cloud Services: Microsoft 365, Azure Active Directory (AD), Active Directory 
• Single Sign-On: Shibboleth, SAML, CAS, OpenID 
• SSO Apps: D2L, InCommon, and more than sixty additional SSO service providers  

The WCU team expresses its appreciation for the ongoing feedback, valuable guidance, and best practices generously shared by the leaders and participants of the Collaboration Success Program (CSP). The CSP program has played a pivotal role in helping WCU modernize its Identity roadmap, and the university is well on its way to implementing its IAM solution, scheduled to go live in the Summer of 2024. JT Singh, WCU’s CIO/Sr. associate vice president of Information Services and Technology, shared that, “Participating in CSP helped WCU with its IAM modernization journey working with stakeholders, developing a framework of requirements, evaluating strategies, learning about different toolkits, and achieving tactical successes.” 

The project team has already begun work to support the Banner General Person Go-Live, one of the initial modules launched at the university. They are effectively addressing the evolving identity requirements of the university and driving improvements to our existing IAM solution. 

Lessons Learned

• Avoid assumptions: It’s crucial not to assume that common terms like “go-live,” “identity,” or “testing validation” have the same meaning for everyone involved. Delving deeper into discussions and clarifying terminology proved essential for achieving alignment. 
• Be precise in requirement gathering: Ensure you elicit precise requirements from the integration lead and your partners. Clear and detailed requirements are fundamental for successful project execution. 
• Be open to change: Don’t hesitate to change course if necessary. Flexibility and adaptability can be valuable assets in navigating complex projects and achieving optimal outcomes. 

About West Chester University

West Chester University is the largest member of Pennsylvania’s State System of Higher Education, which is comprised of 10 state-owned universities within the Commonwealth of Pennsylvania. Founded in 1871, West Chester University is a comprehensive public institution offering a diverse range of more than 180 academic opportunities in 40 fields of study across undergraduate, graduate and doctoral levels. In addition to the main campus in West Chester, the university offers programs through its graduate center, the campus in Philadelphia, and online. Six colleges and two schools comprise the university: University College, Colleges of Arts and Humanities, Business and Public Management, Education and Social Work, Health Sciences, and the Sciences and Mathematics as well as the Wells School of Music, and the Graduate School. The popular university maintains a consistent presence on both Money magazine’s The Best Colleges in America list and America’s Top Colleges list by Forbes. The university is also a Military Friendly Schools gold status member and has received the Higher Education Excellence in Diversity (HEED) Award from INSIGHT Into Diversity magazine for three years in a row. 

Project Team: JT Singh, Kevin Partridge, Steve Safranek, Pete Calvert, Rashed Kabir, Bill Bi, Lisa Disney 

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What to know about the crisis of violence, politics and hunger engulfing Haiti

A long-simmering crisis over Haiti’s ability to govern itself, particularly after a series of natural disasters and an increasingly dire humanitarian emergency, has come to a head in the Caribbean nation, as its de facto president remains stranded in Puerto Rico and its people starve and live in fear of rampant violence. 

The chaos engulfing the country has been bubbling for more than a year, only for it to spill over on the global stage on Monday night, as Haiti’s unpopular prime minister, Ariel Henry, agreed to resign once a transitional government is brokered by other Caribbean nations and parties, including the U.S.

But the very idea of a transitional government brokered not by Haitians but by outsiders is one of the main reasons Haiti, a nation of 11 million, is on the brink, according to humanitarian workers and residents who have called for Haitian-led solutions. 

“What we’re seeing in Haiti has been building since the 2010 earthquake,” said Greg Beckett, an associate professor of anthropology at Western University in Canada. 

What is happening in Haiti and why?

In the power vacuum that followed the assassination of democratically elected President Jovenel Moïse in 2021, Henry, who was prime minister under Moïse, assumed power, with the support of several nations, including the U.S. 

When Haiti failed to hold elections multiple times — Henry said it was due to logistical problems or violence — protests rang out against him. By the time Henry announced last year that elections would be postponed again, to 2025, armed groups that were already active in Port-au-Prince, the capital, dialed up the violence.

Even before Moïse’s assassination, these militias and armed groups existed alongside politicians who used them to do their bidding, including everything from intimidating the opposition to collecting votes . With the dwindling of the country’s elected officials, though, many of these rebel forces have engaged in excessively violent acts, and have taken control of at least 80% of the capital, according to a United Nations estimate. 

Those groups, which include paramilitary and former police officers who pose as community leaders, have been responsible for the increase in killings, kidnappings and rapes since Moïse’s death, according to the Uppsala Conflict Data Program at Uppsala University in Sweden. According to a report from the U.N . released in January, more than 8,400 people were killed, injured or kidnapped in 2023, an increase of 122% increase from 2022.

“January and February have been the most violent months in the recent crisis, with thousands of people killed, or injured, or raped,” Beckett said.

Armed groups who had been calling for Henry’s resignation have already attacked airports, police stations, sea ports, the Central Bank and the country’s national soccer stadium. The situation reached critical mass earlier this month when the country’s two main prisons were raided , leading to the escape of about 4,000 prisoners. The beleaguered government called a 72-hour state of emergency, including a night-time curfew — but its authority had evaporated by then.

Aside from human-made catastrophes, Haiti still has not fully recovered from the devastating earthquake in 2010 that killed about 220,000 people and left 1.5 million homeless, many of them living in poorly built and exposed housing. More earthquakes, hurricanes and floods have followed, exacerbating efforts to rebuild infrastructure and a sense of national unity.

Since the earthquake, “there have been groups in Haiti trying to control that reconstruction process and the funding, the billions of dollars coming into the country to rebuild it,” said Beckett, who specializes in the Caribbean, particularly Haiti. 

Beckett said that control initially came from politicians and subsequently from armed groups supported by those politicians. Political “parties that controlled the government used the government for corruption to steal that money. We’re seeing the fallout from that.”

Many armed groups have formed in recent years claiming to be community groups carrying out essential work in underprivileged neighborhoods, but they have instead been accused of violence, even murder . One of the two main groups, G-9, is led by a former elite police officer, Jimmy Chérizier — also known as “Barbecue” — who has become the public face of the unrest and claimed credit for various attacks on public institutions. He has openly called for Henry to step down and called his campaign an “armed revolution.”

But caught in the crossfire are the residents of Haiti. In just one week, 15,000 people have been displaced from Port-au-Prince, according to a U.N. estimate. But people have been trying to flee the capital for well over a year, with one woman telling NBC News that she is currently hiding in a church with her three children and another family with eight children. The U.N. said about 160,000 people have left Port-au-Prince because of the swell of violence in the last several months. 

Deep poverty and famine are also a serious danger. Gangs have cut off access to the country’s largest port, Autorité Portuaire Nationale, and food could soon become scarce.

Haiti's uncertain future

A new transitional government may dismay the Haitians and their supporters who call for Haitian-led solutions to the crisis. 

But the creation of such a government would come after years of democratic disruption and the crumbling of Haiti’s political leadership. The country hasn’t held an election in eight years. 

Haitian advocates and scholars like Jemima Pierre, a professor at the University of British Columbia, Vancouver, say foreign intervention, including from the U.S., is partially to blame for Haiti’s turmoil. The U.S. has routinely sent thousands of troops to Haiti , intervened in its government and supported unpopular leaders like Henry.

“What you have over the last 20 years is the consistent dismantling of the Haitian state,” Pierre said. “What intervention means for Haiti, what it has always meant, is death and destruction.”

In fact, the country’s situation was so dire that Henry was forced to travel abroad in the hope of securing a U.N. peacekeeping deal. He went to Kenya, which agreed to send 1,000 troops to coordinate an East African and U.N.-backed alliance to help restore order in Haiti, but the plan is now on hold . Kenya agreed last October to send a U.N.-sanctioned security force to Haiti, but Kenya’s courts decided it was unconstitutional. The result has been Haiti fending for itself. 

“A force like Kenya, they don’t speak Kreyòl, they don’t speak French,” Pierre said. “The Kenyan police are known for human rights abuses . So what does it tell us as Haitians that the only thing that you see that we deserve are not schools, not reparations for the cholera the U.N. brought , but more military with the mandate to use all kinds of force on our population? That is unacceptable.”  

Henry was forced to announce his planned resignation from Puerto Rico, as threats of violence — and armed groups taking over the airports — have prevented him from returning to his country.  

Now that Henry is to stand down, it is far from clear what the armed groups will do or demand next, aside from the right to govern. 

“It’s the Haitian people who know what they’re going through. It’s the Haitian people who are going to take destiny into their own hands. Haitian people will choose who will govern them,” Chérizier said recently, according to The Associated Press .

Haitians and their supporters have put forth their own solutions over the years, holding that foreign intervention routinely ignores the voices and desires of Haitians. 

In 2021, both Haitian and non-Haitian church leaders, women’s rights groups, lawyers, humanitarian workers, the Voodoo Sector and more created the Commission to Search for a Haitian Solution to the Crisis . The commission has proposed the “ Montana Accord ,” outlining a two-year interim government with oversight committees tasked with restoring order, eradicating corruption and establishing fair elections. 

For more from NBC BLK, sign up for our weekly newsletter .

CORRECTION (March 15, 2024, 9:58 a.m. ET): An earlier version of this article misstated which university Jemima Pierre is affiliated with. She is a professor at the University of British Columbia, Vancouver, not the University of California, Los Angeles, (or Columbia University, as an earlier correction misstated).

Patrick Smith is a London-based editor and reporter for NBC News Digital.

Char Adams is a reporter for NBC BLK who writes about race.

CSharp To VB Net: Practical Steps And Techniques

Transitioning from CSharp to VB Net? This article breaks down the process, highlighting key differences between the two languages, practical code conversion examples, and solutions to common challenges. Perfect for developers looking to expand their .NET framework skills.

💡 KEY INSIGHTS

• VB Net's syntax is more verbose and user-friendly, especially for beginners, compared to CSharp's concise syntax, which aligns with C-style languages like C++ and Java.
• CSharp is case-sensitive, a crucial distinction from VB Net, impacting variable naming and usage in coding practices.
• VB Net features a background compiler for real-time error checking, contrasting with CSharp's compile-time error detection, enhancing coding efficiency and error management.
• Unique to VB Net, the 'WithEvents' and 'Handles' keywords simplify event handling, offering a distinct advantage over CSharp's manual event wiring with delegates.

CSharp and VB Net are both powerful languages in the .NET framework, each with its unique strengths. Transitioning from one to the other can seem daunting, but it doesn't have to be.

This article will help you understand the nuances of both languages and how to effectively transition your coding skills from CSharp to VB Net.

Understanding CSharp And VB Net

Key differences between csharp and vb net, transitioning from csharp to vb net, practical examples of code conversion, frequently asked questions.

CSharp , also known as C#, is a statically-typed, object-oriented language. It was developed by Microsoft and is similar to Java in its syntax.

CSharp is widely used for developing desktop applications, web applications, and games. Here's a simple example of a CSharp code snippet:

On the other hand, VB Net (Visual Basic .NET) is a simple, modern, object-oriented, and type-safe programming language.

It is an evolution of the classic Visual Basic language, with improvements to make it work with the .NET framework.

VB Net is often used for Windows desktop applications and for scripting tasks. Here's a similar "Hello, World!" program in VB Net:

Comparing Syntax

When comparing the syntax of CSharp and VB Net, you'll notice some differences. CSharp syntax is more concise and is similar to other C-style languages like C++ and Java. VB Net syntax is more verbose and is designed to be easily readable.

For instance, the way you define a class in CSharp is:

In VB Net, the equivalent code would be:

Understanding these differences is the first step in transitioning from CSharp to VB Net.

While CSharp and VB Net are both languages in the .NET framework, they have several key differences. These differences span across various aspects such as syntax, readability, and programming paradigms.

The syntax in CSharp is influenced by C-style languages, making it familiar to developers with a background in C, C++, or Java.

On the other hand, VB Net's syntax is more verbose and is designed to be easily readable, even for beginners. For example, the 'if' statement in CSharp:

Another significant difference is that CSharp is case-sensitive , while VB Net is not. This means that in CSharp, variables named "myVariable", "MyVariable", and "MYVARIABLE" would be considered as three separate variables.

However, in VB Net, these would be treated as the same variable.

VB Net has a background compiler that constantly checks your code as you write it. This feature can catch errors early in the development process. CSharp, on the other hand, only checks for errors when the code is compiled.

In terms of event handling , VB Net has a 'WithEvents' keyword and a 'Handles' clause, which make it easy to associate events with event handlers. CSharp doesn't have equivalent features, and events need to be manually wired up with delegates.

Well it took over a decade for static virtual members to make it into C#, so if this is a slippery slope, it's either not very slippery or not much of a slope.

Mads Torgersen

Program Manager for the C# language at Microsoft.

Source: Twitter

It's not just about learning a new syntax, but also about adapting to a different way of thinking and coding.

The first step in the transition is to familiarize yourself with the VB Net syntax .

This includes understanding how to declare variables, define methods, handle events, and structure your code. For instance, here's how you define a method in VB Net:

Converting CSharp Code To VB Net

Next, you'll need to learn how to convert your existing CSharp code to VB Net. There are online tools available that can help with this, but it's important to understand the conversion process. For example, a CSharp method:

Would be converted to VB Net as:

Finally, you'll need to adapt to the unique features of VB Net, such as its background compiler and the 'WithEvents' and 'Handles' keywords for event handling.

These features can make your coding experience more efficient and enjoyable.

Transitioning from CSharp to VB Net is a process that requires time and practice. But with a solid understanding of the key differences between the two languages and a willingness to learn, you can make the transition smoothly and effectively.

Variable Declaration

Conditional statements.

To better understand the transition from CSharp to VB Net , let's look at some practical examples of code conversion. These examples will cover common coding scenarios and demonstrate how CSharp code can be translated into VB Net.

In CSharp , you declare a variable like this:

In VB Net , the equivalent code would be:

A simple if-else statement in CSharp looks like this:

A for loop in CSharp might look like this:

These examples illustrate the syntax differences between CSharp and VB Net. By practicing code conversion with these and other examples, you can become more comfortable with VB Net and make your transition smoother.

Is VB Net Easier To Learn Than CSharp?

This largely depends on your background. If you're familiar with C-style languages, you might find CSharp easier. However, VB Net's syntax is designed to be easily readable, which can be beneficial for beginners.

Can I Use CSharp And VB Net Together In The Same Project?

Yes, you can. Both languages compile to the same Intermediate Language (IL) and can use the .NET framework, so they can interoperate in the same project.

What Are The Main Differences Between CSharp And VB Net?

The main differences lie in their syntax, case sensitivity, error checking, and event handling. VB Net is not case-sensitive and has a background compiler, while CSharp is case-sensitive and checks for errors at compile time.

Let's see what you learned!

What Is The Main Difference Between CSharp And VB Net?

Continue learning with these csharp guides.

• Comprehension CSharp Cast And Its Application
• CSharp Outlook Add-In: What It Is And How To Use It
• CSharp Debugger: Practical Application
• CSharp Refactoring: What It Is And How To Apply It
• Comprehension CSharp Escape Quotes And Its Usage

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