bagel shop business plan example

Bagel shop business plan template + PDF

In this article, you will find an exemplary business plan for bagel shop, offering a detailed framework to guide you through establishing and managing your own bagel shop. It's crucial to understand that while all names and numbers in this bagel shop business plan template are invented for illustrative purposes, they can be adjusted to suit the specific needs and realities of your bagel shop business.

Additionally, for ease of use and customization, a Bagel Shop Business Plan PDF is available for download. This article serves as an invaluable tool for entrepreneurs who are keen on developing a robust and practical strategy for launching or growing their bagel shop, providing a clear roadmap and comprehensive insights into the industry.

How this bagel shop business plan sample was created

To create a personalized business plan for your bagel shop, all you need to do is click on "Get your business plan" . You'll be prompted to answer a few questions about your bagel shop, providing essential details about your business. Our advanced AI system will then use this information to generate a comprehensive business plan tailored to your specific needs and goals. This process takes only 5-10 minutes, after which you receive a fully structured plan. The beauty of this system lies in its flexibility; you can edit and customize the plan to perfectly align with your vision. Once finalized, you have the option to save it to your computer, ensuring that your bagel shop's roadmap to success is just a few clicks away.

Bagel shop business plan sample

Executive summary, business description, market research and analysis, swot analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

Bagel Bonanza Shop, a small, owner-operated business, is poised to be a fresh addition to the downtown culinary landscape, offering freshly baked bagels, gourmet cream cheeses, and coffee to a bustling population of young professionals and college students. Through concise operational planning, keen market strategy, and a solid team of experienced crew members, Bagel Bonanza Shop aims to surpass initial investment recovery and reach its break-even point within the first year of operations.

Our financial projections for the following years are optimistic, but attainable. We expect a 15% revenue growth in our second year and steady 20% annual growth in years three and four. Within five years, we target solidifying our brand's presence in the market with a substantial 25% growth and consider expanding to a second location.

At the helm of Bagel Bonanza Shop is owner and business manager Jane Smith, flanked by Tom Johnson, our head baker, and Sarah Lee, the assistant baker. Our customer service staff Mike, Emma, and Raj ensure the smooth flow of operations and maintain our high level of customer service standards.

In the competitive bagel shop market, we consider "Downtown Deli Bagels" and "City Coffee & Bagels" as our primary competitors. However, we are confidant on building competitive uniqueness through high-quality, locally sourced ingredients, and a variety of flavors. We also aim at regular menu updates to generate customers’ interest and to stay abreast competition.

Our marketing strategy hinges on local partnerships and community engagement, enabling cross-promotion with neighborhood businesses and universities. We also plan on leveraging social media platforms such as Instagram and Facebook to connect with our young customer base effectively. We will institute a loyalty program to reward and retain regular customers.

To optimize daily operations, we have implemented efficient processes including fresh morning bakes, regular ingredient deliveries, and well-planned staff shifts. We also follow a stringent regime to conduct quality checks and regular inventory assessments to maintain optimal stock levels.

Close analysis of potential risks forms the bedrock of our contingency planning. In the face of stiff market competition, we have resolved to differentiate ourselves through quality assurance and regular menu updates. For economic downturns, we will diversify our product range to include budget-friendly options. As mitigation for possible supply chain disruptions, we will establish relationships with multiple suppliers and maintain a buffer stock of essential ingredients. In response to changing consumer trends and health and safety concerns, such as pandemics, we fully plan to adapt our offerings and implement robust security and health protocols.

At Bagel Bonanza Shop, we recognize challenges, but view them as opportunities to improve, evolve and better serve our customers. With our solid business plan and dedicated team, we are set to make a significant imprint in the downtown food industry, one bagel at a time.

Bagel Bonanza Shop is nestled in the heart of downtown, offering an accessible and appetizing destination for young professionals and college students. In an industry filled with generic fast food options, the Bagel Bonanza Shop rises above by specializing in handcrafted, authentic bagel delights unlike any other.

Bonanza Bagels was founded three years ago by Jane Smith. After having spent a decade working in major multinational food chains, Jane identified a gap in the market for a local, casual eatery providing high-quality, artisanal bagels. Leveraging her years of experience and insights, she resolved to create a venue where food lovers can experience the distinct charm and comfort of fresh, flavorful bagels - thus Bagel Bonanza Shop was born.

The mission of the Bagel Bonanza Shop is “To offer a taste of comfort and quality in every bagel” . We are unyieldingly dedicated to using prime ingredients in all our products, crafting a diverse array of bagel variations daily, and continuously innovating to accommodate the ever-evolving preferences of our customers.

In terms of legal structure, Bagel Bonanza is a Sole Proprietorship, owned and managed by Jane Smith. The business operates under a flat organizational structure, thus fostering a cooperative work space for its small team consisting of bakers, baristas, and servers.

Looking ahead, the Bagel Bonanza Shop foresees great potential. In the next six to eight years, possibilities for diversification and expansion are being considered. The future could entail the introduction of branches in other suitable locations, and also extending our offerings to include catering services for office lunches, parties, and events.

Given the current market trend, Jane believes that artisanal food shops like Bagel Bonanza have a unique advantage. Amidst the barrage of generic fast food chains, more and more consumers are seeking out food establishments that provide both quality and originality. Bagel Bonanza, with its focus on daily baked goods and a rotating creative menu, is well-positioned to meet this demand and thus attains high prospects for sustainability and expansion. In addition, the rising trend of healthier meal options also plays well for Bagel Bonanza, as we are determined to use only the freshest and most nutritious ingredients, without resorting to preservatives or additives.

To summarize, Bagel Bonanza Shop is a thriving business in downtown, brilliantly combining the legacy of traditional bagel-making with evolved, contemporary flavors to provide a distinctly delightful food experience to its patrons. Its remarkable potential for diversification, capacity for expansion, and high adaptability to consumer trends, all contribute to a promising and prosperous future for the Bagel Bonanza Shop.

The Bagel Bonanza Shop plans to tap into the growing food and beverage industry, specifically the bakery/cafe segment. This industry has seen promising growth over the past few years with increasing consumer spending in bakery products. Statistically, the global bakery product market size was valued at USD 203.8 billion in 2018 and is projected to expand at a CAGR of 3.2% from 2019 to 2025.

Our target market comprises young professionals and college students who fittingly, are the largest demographic to patronize coffee shops and enjoy gourmet bagels. Currently, millennials spend more on dining out than any other generation. These trends, coupled with the growing population of our target demographic in the downtown area, provides an ample sales avenue for Bagel Bonanza Shop.

Market needs are ever-evolving; hence, it is essential for us to keep a tab on the changing tastes and preferences. Consumers today are increasingly leaning towards healthy and convenient food options. To cater to this demand, we assure our customers of fresh ingredients with a focus on nutrition without compromising taste and quality.

Among the latest market trends is the popularity of artisanal food items. Customers are more willing to pay premium prices for goods that are handcrafted and unique in taste and presentation. This works in favor of Bagel Bonanza Shop's model of offering a variety of freshly-made artisanal bagels.

Our primary competition includes "Downtown Deli Bagels" and "City Coffee & Bagels" . "Downtown Deli Bagels" boasts a wide variety of classic bagel flavors. However, their limited store hours could be seen as a significant weakness. On the other hand, "City Coffee & Bagels" excels in the coffee department but lacks a diverse bagel assortment.

Potential barriers to entry include securing a suitable downtown location, the necessity of significant initial capital investment, building a customer base amidst competition, and maintaining a consistent quality of product and service. However, Bagel Bonanza Shop benefits from Jane's experience in the food and beverage industry and a dedicated and skilled team, which is anticipated to aid in navigating these barriers and establishing a unique presence in the market.

Organizational Structure and Management

Bagel Bonanza Shop is founded upon a simple, yet invigorating philosophy: quality is paramount. Our team is committed to deliver the prime standard in terms of product and service.

The organizational structure of Bagel Bonanza comprises of a management team, baking team and customer service team. As the owner, Jane Smith supervises the day-to-day operations and is heavily involved in business decision-making. Her role encompasses managing company policies, liaising with external consultants and advisors, innovating the product line, networking for marketing collaborations, and overseeing the staff welfare and development.

Tom Johnson and Sarah Lee form the baking team. With their extensive baking experience, they’re responsible for creating our delectable bagels, perfecting the texture and flavors and constantly innovating to introduce new kinds that rack up our product line.

Mike, Emma, and Raj constitute our customer service team. Their role is first to attend, serve and ensure high customer satisfaction and second, to garnish vital feedback regarding our offerings and service.

In the future, we plan to expand our staff as the business grows. Specifically, hiring additional bakers and customer service personnel will bolster our operations.

Human resources are the backbone of our business and we have stringent HR policies and procedures to ensure employee well-being. Perks such as flexible shifts, health benefits, regular performance reviews and rewards for exceptional work will be instituted.

While our team is highly skilled, we acknowledge the value of external consultations for specific business aspects. We have engaged the services of an accounting firm for our financial requirements, a legal firm for any necessary legal advice, and marketing consultants to aid in regularly tuning our marketing strategies.

Each member of the Bagel Bonanza family brings unique skills and passion to our collective table, always striving to adhere to our committed manifesto of quality, a wholesome environment and memorable service. Ultimately, this is what sets Bagel Bonanza apart and provides us with the motivation to keep raising the bar.

Bagel Bonanza Shop is a small business that specializes in freshly baked bagels, gourmet cream cheeses, and premium coffee. Our products are aimed at young professionals and college students in the downtown area, providing them with convenient and delicious breakfast and lunch options that cater to a variety of dietary preferences and needs.

Our bagels, which are the centerpiece of our business, are handcrafted smaller than standard bagels, making them perfect for a grab-and-go breakfast or lunch. We offer a vast range of flavors, from traditional bagels like Plain, Sesame, and Everything, to more innovative flavors like Jalapeno Cheddar, Blueberry and Vegan Multigrain. Each bagel is created using local ingredients, ensuring freshness and supporting local suppliers. The differentiating secret of Bagel Bonanza Shop lies in the traditional boiling method used in our bagel-making process. This technique gives our bagels their distinctive chewy texture, crusty exterior, and a delicious flavor profile, setting us aside from the competition.

Complementing our bagels, we also offer a decadent selection of homemade cream cheeses in an array of flavors, including Classic, Herb & Garlic, Honey Almond and Veggie. We even include vegan cream cheese as an option. For customers seeking a more substantial meal, Bagel Bonanza Shop also provides sandwich options where customers can choose their preferred bagel, spread, and fillings.

In addition to our food offerings, we also take great pride in our carefully sourced and expertly brewed coffee. Over and above, we also offer several other beverages such as freshly consumed orange juice, herbal and regular tea, and resort-style smoothies.

Our unique selling point is the combination of the traditional boiling method we use for our bagels, alongside a frequently changing menu reflecting seasonal produce and customer preferences. Additionally, making Bagel Bonanza Shop unique to its competitors is its commitment to sourcing its products locally where possible. This not only results in fresh, high-quality bagels, cream cheeses, and beverages but also reduces shipping costs and helps support local businesses.

This business operates under the legal structure of a small business, with a flat organizational structure and an owner-operator model. There are currently no patents, trademarks, or copyrights associated with this business. However, the business maintains a proprietary recipe for its bagels.

The business's operations rely heavily on its suppliers. The flour and other dry goods are sourced from a local mill, while fruits and vegetables for our sandwiches and smoothies are purchased from a local farm. Dairy ingredients, including milk for coffee and ingredients for cream cheese, are procured from a local dairy farm, ensuring that the products are fresh, high in quality, and contribute to the local bustling economy.

Looking into the future, Bagel Bonanza Shop plans to broaden its menu to include new, innovative bagel flavors and spread varieties, keeping in mind evolving tastes and dietary trends. Furthermore, we are also considering expanding into direct online sales, which will include selling our signature bagels, spreads, and coffee for home delivery, and launching a new line of branded merchandise.

Bagel Bonanza Shop’s strategic marketing plan hinges on a combination of promotional tactics, including digital marketing, community involvement, and customer loyalty programs, which have been formulated to increase brand awareness and attract a broad range of customers.

A successful social media marketing strategy is expected to serve as a drive for growth and customer interaction. Leveraging platforms including Instagram, Facebook, and Twitter, Bagel Bonanza plans to regularly share engaging visual content showcasing our daily specials, events, customer testimonials, and behind the scenes views of our shop. Implementing targeted advertising campaigns and creating sponsored content will boost visibility and reach potential customers.

Community interaction is crucial, and Bagel Bonanza aims to strengthen its local ties by participating in neighborhood events and festivals, offering discounts for local businesses’ employees, and catering for local events. Partnership with local universities and gyms promises cross-promotion opportunities. Encouraging word-of-mouth by customers sharing their experiences and preferences is a surprising yet effective marketing strategy for Bagel Bonanza.

Customer loyalty program, rewarding regular visitors with discounts and free merchandise, will be implemented to promote customer retention. Alongside, a rewarding referral program will work as an incentive for customers to bring new consumers to Bagel Bonanza.

For the sales strategy, an enthusiastic and knowledgeable sales team trained to deliver exceptional customer service will be our main sales asset, turning each customer interaction into a sales opportunity. Furthermore, encouraging add-ons and upselling specialty items will be the focus of our sales tactics. Regular team training will ensure all sales staff are well-versed in explaining what sets Bagel Bonanza apart from the competition, giving customers an impelling reason to choose our shop.

The pricing strategy for Bagel Bonanza focuses on fair, competitive pricing. While our bagels are premium, handcrafted products made from the finest local ingredients, we understand the purchasing power of our target demographic and have priced our authentic bagels accordingly.

Bagel Bonanza Shop shall utilize both offline and online distribution channels. Our offline channel will be our physical store in downtown. Online sales will predominantly be through third-party food delivery platforms during the initial business stages, followed by plans to develop an independent online ordering system on the Bagel Bonanza website for pickup and local delivery.

Promotion and advertising plans include grand opening promotions, local radio ads, seasonal specials, and collaborative campaigns with local businesses. Vibrant street signage, promotional flyers in local areas are also included in the plan.

Maintaining a positive reputation for customer service is pivotal for Bagel Bonanza. We believe in delivering top-notch customer service and are committed to resolving any complaints or issues promptly with a 'customer-first' mindset. A firm refunds and returns policy shall be set in place. We believe that this approach to customer service will not only attract but will also maintain a loyal customer base.

Ultimately, Bagel Bonanza's marketing and sales strategy focuses on creating a strong brand identity, fostering customer engagement, and delivering exceptional quality in each product and service.

The operations of Bagel Bonanza Shop are streamlined to ensure that customers receive the highest quality bagels, cream cheeses, and beverages while experiencing top-notch service.

The operational workflow begins the night before when our bakers pre-mix the flour mixtures for different bagel varieties. At the crack of dawn, Team Bagel - composed of skilled bakers, Tom and Sarah, embark on their mission to bake fresh bagels. Simultaneously, our fresh brew of coffee is prepared and set for service.

Our suppliers have been carefully selected to meet our high-quality standards. Regular deliveries from reliable local suppliers ensure we stay stocked with fresh ingredients. This emphasis on local sourcing also serves to promote community businesses.

Our staff work shift rotations to ensure there is always someone on hand to greet customers and tend to their bagel desires. The shop's opening hours are 6 AM to 6 PM, designed to accommodate breakfast and lunch rushes.

We have a sharp focus on consistency and quality. Rigorous quality control measures are in place - every batch of bagels is checked thoroughly to ensure it meets Bagel Bonanza standards before making it to the shop display. Likewise, the quality of cream cheese and coffee is constantly monitored.

Inventory management plays a critical role in our operations. Regular weekly inventory checks are performed to ensure we don't fall short of ingredients and materials so that production is never interrupted. To minimize waste, we work hard to accurately predict demand and only prepare what we believe will sell each day. Detailed sales reports aid in optimizing future inventory levels.

Supply chain management is equally crucial in ensuring our operations run smoothly. We maintain close relationships with our suppliers and have a contingency plan in place for any possible disruptions. This plan involves having arrangements with back-up vendors. Being in good standing with several suppliers provides an assurance of continuous stock availability.

The facilities and equipment needed for Bagel Bonanza operation include a well-designed storefront that is both welcoming and functional with ample seating and display cases for bagels. A fully equipped baking area with commercial-grade mixers, ovens, and a boiling station for bagel production is crucial. We maintain high standards of cleanliness and functionality in all our facilities, aligned with restaurant regulatory requirements.

As we look to the future, we anticipate the need to upgrade and expand our facilities as business growth dictates. We foresee an investment in a more comprehensive Point of Sale (POS) system for better inventory and transaction tracking. Furthermore, we acknowledge the increasing demand for digital services; thus, we also plan to equip our business with modern technologies that enable online orders and mobile payments.

The operational plan has been meticulously crafted to support the overall objectives of the business- providing customers with an exceptional combination of quality food and service, on every single visit.

The Bagel Bonanza Shop, from inception to actualization, presupposes the conductance of several verifiable financial assumptions and considerations.

The business projections are based on the initial capital investment necessary to start Bagel Bonanza. Significant upfront cost is forecasted in the acquisition of high-quality baking equipment, lease and renovation of the shop space, and the initial raw material inventory. Working capital will also be needed to help cover day-to-day operational costs, salaries of staff members, and other regular expenses.

Salary and wage consideration forms a substantial part of the business planning, as Bagel Bonanza Shop operates on a workforce model. The management has meticulously filed each employee's hiring cost, along with their monthly salaries and fringe benefits.

Rent and Utilities are also major considerations in the financial planning of the Bagel Bonanza. Being located downtown, rent is projected to be reasonably higher than other areas. Utilities, those being electricity, water, and Wi-Fi, are considered based on an average amount after taking quotes from various service providers.

Materials cost forms a significant part of the business's core financial planning, with the ingredients sourced to create our bagels, cream cheeses, and coffee constituting a majority of these expenses.

Sales projections are based on the current market and industry analyses for bakery products in the target area. As Bagel Bonanza aims to cater to young professionals and college students, there is an assumption of a constant, reliable consumer base. It is assumed that Bagel Bonanza with its unique offerings and a prime downtown location will capture a substantial share of this potential market.

Calculation of profit and loss statement and balance sheets aligns revenues from sales with operational costs, taxes, and overheads. The primary goal in the first year is to reach a break-even point.

Revenue forecast anticipates steady growth. The year two projection targets a 15% growth in revenue, based on an expanded customer base and heightened brand recognition. In years three to four, Bagel Bonanza aims for 20% growth annually. By the fifth year, the brand expects to attain an ambitious 25% growth figure. This optimistic projection leans on the necessary adaptation to consumer needs, aggressive marketing efforts, and constant innovation.

Cash flow projection for Bagel Bonanza revolve around sales revenues, stock replenishment, wages, and overheads. An emergency contingency fund is presumed to be maintained at all times to cushion any unforeseen expenditures or sudden drops in cash flow.

Keeping these financial assumptions and considerations in mind, Bagel Bonanza Shop designs its business plan to be economically realistic, promising, and sustainable. All planned activities are intended to contribute towards the profitability and development of the business.

A comprehensive risk analysis is crucial to the success and growth of Bagel Bonanza Shop. Anticipating potential hurdles and creating action plans allows for quick and effective responses should these risks materialize.

Market Risks: The presence of well-established competitors like "Downtown Deli Bagels" and "City Coffee & Bagels" puts Bagel Bonanza at risk of capturing a smaller market share. We plan on countering this through differentiation – our bagels and cream cheeses are more varied and creative than the offerings of our competition. Additionally, our marketing techniques and exceptional service are targeted to build a loyal customer base.

An unfavorable shift in market trends is another risk. We mitigate this by keeping a close watch on industry trends, adapting our products and marketing strategies to align with shifting consumer preferences. For instance, if health-conscious eating becomes more popular, we will introduce more options that cater to this demographic.

Operational Risks: Operational risks include disruptions in supply chain and key equipment failure, which could cause temporary business shutdowns. Our risk mitigation strategy involves establishing relationships with multiple suppliers for each key ingredient, ensuring a backup when needed. Additionally, we will schedule regular equipment maintenance and have a contingency contract with an equipment repair company to rapidly address any machine breakdowns.

Financial Risks: Economic events could affect the purchasing power of our target market. Bagel Bonanza plans to offer discounts and budget-friendly options during economic downturns to retain customers. It is also crucial to maintain a reserve fund for financial emergencies and unexpected costs.

Staffing Risks: Staff turnover is another risk factor. This is mitigated by providing a healthy and rewarding working environment, competitive salaries, and staff appreciation initiatives. We will keep an updated database of potential hires.

Legal and Insurance Considerations: As a small business operator in the food and beverage industry, it is paramount to comply with health, safety, and environmental regulations. Bagel Bonanza will hire a lawyer to ensure all legal requirements are met and up-to-date.

We will also secure a comprehensive insurance package that covers potential pitfalls, including fire, theft, public liability, and worker's compensation. Building a strong relationship with our insurer will help manage long-term insurance costs and ensure we have the best coverage for our needs.

Overall, monitoring potential risks and adaptive planning will strengthen the resilience of Bagel Bonanza Shop and allow us to navigate hurdles, turning them into opportunities for growth and improvement.

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Back to All Business Ideas

How to Start a Bagel Shop

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 9, 2023 Updated on June 5, 2024

Investment range

$33,900 - $78,000

Revenue potential

$273,750 - $547,500 p.a.

Time to build

Profit potential

$54,750 - $109,500 p.a.

Industry trend

Do you love bagels? You’re not alone. Bagels were once an East coast phenomenon, but now people across the country enjoy them plain, with a cream cheese smear, toasted and buttered, as sandwich bread and in other ways. 

If you’re a bagel lover aiming to become a bagel master, you could open a bagel shop and join a billion-dollar industry. But before you start mixing the dough, you’ll want to understand the process of starting a business. 

Fortunately, this step-by-step guide lays out all you need to know to open your shop, become a bagel mogul and make some real dough! 

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Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

• Bagels are popular nationwide 
• Have fun creating new bagel flavors
• Good profit potential
• Relatively high startup costs
• Competition from established franchises

Bagel shop industry trends

Industry size and growth.

• Industry size and past growth – The U.S. bagel store industry is worth $1.4 billion in 2023 after steady growth the last five years.(( https://www.ibisworld.com/industry-statistics/market-size/bagel-stores-united-states/#:~:text=What%20is%20the%20market%20size,to%20increase%201%25%20in%202023. ))
• Growth forecast – The U.S. bagel store industry is projected to expand 1% in 2023. 
• Number of businesses – In 2023, 1,578 bagel store businesses are operating in the U.S.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/bagel-stores-united-states/ ))
• Number of people employed – In 2023, the U.S. bagel store industry employs 30,094 people.(( https://www.ibisworld.com/industry-statistics/employment/bagel-stores-united-states/ ))

Trends and challenges

• Popular bagel flavors include French toast, blueberry, garlic, pumpernickel, and sesame seed.
• More customers are seeking low-calorie, vegan, and kosher bagels.
• Bagels are generally not considered healthy, which is a problem for bagel shops as consumers seek to cut down on carbohydrates.
• Supply chain issues make sourcing cream cheese difficult, creating a challenge for bagel shops, who may have to turn to homemade cream cheese.

Consumer spending

• Potential customer base –   202.07 million Americans consumed bagels in 2020. (( https://www.statista.com/statistics/281888/us-households-consumption-of-bagels-trend/ ))
• Average prices – A dozen bagels cost between $7 and $15. (( https://www.howmuchisit.org/dozen-bagels-cost/ ))

Demand hotspots

• Most popular states – The most popular states for bakers are New Jersey, New Hampshire, and New York. (( https://www.zippia.com/baker-jobs/best-states/ ))
• Least popular states – The least popular states for bakers are Mississippi, Oklahoma, and Arkansas.

What kind of people work in bagel shops?

• Gender – 54% of bakers are female, while 46% are male. (( https://www.zippia.com/baker-jobs/demographics/ ))
• Average level of education – The average baker is high school educated.
• Average age – The average baker in the US is 41.7 years old.

How much does it cost to start a bagel business?

Startup costs for a bagel shop range from $35,000 to $80,000. The largest expenses are the space rental, equipment, and an operating budget. 

You’ll need a handful of items to successfully launch your bagel shop business, including: 

• Commercial mixers
• Dough sheeters and rounders
• Commercial ranges and ovens
• Bagel boards and scoops
• Bagel baskets
• Bagel slicers

How much can you earn from a bagel shop business?

Prices for bagels, cream cheese, bagel sandwiches, beverages, and other items vary, depending on location and other factors. These calculations assume an average sale per customer of $10 and a profit margin of 20%.

In your first year or two, you could have 75 customers per day, bringing in $273,750 in annual revenue. This would mean close to $55,000 in profit, assuming that 20% margin. 

As you gain traction, you might have 150 customers per day. With annual revenue of $547,500, you’d make a tidy profit of nearly $110,000.

What barriers to entry are there?

There are a few barriers to entry for a bagel shop. Your biggest challenges will be:

• Funding the startup costs
• Competing with chain bagel shops

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Step 2: hone your idea.

Now that you know what’s involved in starting a bagel shop, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your Competitors 

Research bagel shops in your area to examine their products, price points, and customer reviews.

• Make a list of bagel shops that offer similar products. 
• Review your competitors’ menus – their features, pricing, and quality – and marketing strategies
• Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
• Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing a bagel shop that offers breakfast and lunch sandwiches, or a bagel shop with fantastic, fair-trade coffee. 

You might consider targeting a niche, such as New York style bagels.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Crafting the perfect bagel menu for your bagel shop

You’ll need to create a menu of bagel flavors, including creative ones, such as baked salmon or jalapeno and cheddar.

You can also offer bagel breakfast and lunch sandwiches, side items, pastries and desserts, and a variety of beverages. 

How much should you charge for bagels?

Your prices will be based on your local market, as well as your ingredients and other costs.

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market largely depends on your location. If you’re in an area filled with college students and young professionals, you might zero in on TikTok, Instagram, and LinkedIn. 

Where? Choose a bagel shop location

You’ll need to rent a space for your bagel shop, preferably in an area with high traffic for breakfast and lunch, such as a metro area. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Bagel Shop Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “bagels” or “bagel shop”, boosts SEO
• Name should allow for expansion, for ex: “Everything Euphoria” over “Worldwide Whirl Bagels”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create a Bagel Shop Business Plan

Here are the key components of a business plan:

• Executive Summary: Provide a brief summary of your business plan, highlighting its key points and objectives.
• Business Overview: Describe the nature of your bagel shop, its location, and the range of bagel products and services it will offer.
• Product and Services: Detail the types of bagels, spreads, beverages, and additional items your shop will serve to customers.
• Market Analysis: Analyze the local market for bagel shops, including customer preferences, demographics, and potential demand for your offerings.
• Competitive Analysis: Identify existing bagel shops and other breakfast food establishments in your area, emphasizing what sets your shop apart.
• Sales and Marketing: Explain your strategies for attracting and retaining customers, which might include promotions, loyalty programs, and online presence.
• Management Team: Introduce key team members involved in your bagel shop, highlighting their relevant experience and roles.
• Operations Plan: Outline the daily operations of your bagel shop, covering everything from sourcing ingredients to baking, serving, and maintaining the shop.
• Financial Plan: Present financial projections, including startup costs, revenue forecasts, and profit margins.
• Appendix: Include supplementary materials, such as sample menus, supplier contracts, or market research data, to support your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to bagel shops. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your bagel shop will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.  Here’s how to form an LLC .
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.  Read how to start a corporation here .
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a bagel shop business. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for Licenses/Permits

Starting a bagel shop business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You’ll definitely need some sort of food and health safety licenses, so be sure to check with your state and local governments for health and food service requirements. You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your bagel shop business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  Toast , eHopper , or Lavu , to manage your menu, inventory, online pickup orders, and customer loyalty program.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Order To Go”. This can sharply increase purchases.

Here are some powerful marketing strategies for your future business:

• Social Media Teasers: Leverage the visual appeal of bagels by posting high-quality images and short videos on social media platforms, teasing upcoming flavors, specials, or behind-the-scenes glimpses to create anticipation among your audience.
• Loyalty Programs and Specials: Implement a loyalty program offering discounts or freebies after a certain number of purchases, and regularly introduce limited-time specials or promotions to keep customers excited and encourage repeat visits.
• Local Partnerships and Events: Forge partnerships with local businesses or sponsor community events to increase brand visibility. Consider participating in farmers’ markets or food festivals to introduce your bagels to a broader audience.
• Creative Sampling: Offer free samples of new or signature bagel flavors during peak hours to entice curious customers. Word of mouth is a powerful tool, and providing a taste of your delicious bagels can convert samplers into regulars.
• Innovative Catering Packages: Develop attractive catering packages for events, meetings, or gatherings. Highlight the convenience of a diverse bagel spread and emphasize customization options to appeal to a wider range of clients.
• Engaging Email Campaigns: Build an email subscriber list and send out regular newsletters with exclusive promotions, news, and insider insights. Engaging content will keep your bagel shop top-of-mind for subscribers.
• Themed Nights or Specials: Introduce themed nights or specials, such as “Bagel and Brew Fridays” or “Family Brunch Sundays,” to create a recurring schedule that customers can look forward to, fostering a sense of community around your bagel shop.
• Local SEO  — Regularly update your Google My Business and Yelp profiles to strengthen your local search presence.
• Online Reviews and Testimonials: Encourage satisfied customers to leave positive reviews on popular review platforms. Highlight these testimonials on your social media and in-store to build trust and credibility with potential customers.
• Student and Corporate Discounts: Offer discounts for students and nearby businesses to attract regulars from local schools and offices, providing a steady stream of customers during peak hours.
• Interactive Workshops or Classes: Host bagel-making workshops or classes to engage with the community. This not only provides a unique experience but also creates an emotional connection, turning participants into loyal patrons.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your bagel shop meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your bagel shop business could be: 

• Brilliant bagels made fresh all day!
• On the go? Grab a yummy bagel sandwich  
• The biggest bagel selection in town 

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a bagel shop business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in bagel shops for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in bagel shops. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a bagel shop business include:

• Counter Clerk – take orders, customer service
• Bagel Maker – prepare and bake bagels
• Sandwich and Food Preparer – prepare sandwiches and other foods
• General Manager – scheduling, inventory management, accounting

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Start Making Money!

Bagels are beloved, so you can make great money with your own bagel shop! It takes a bit of capital, but it can be very profitable and you could soon expand to multiple locations. Someday your business might even be the next Einstein Bros Bagels! 

Now that you’ve got some business know-how, you’re ready to hit the kitchen and achieve big-time bagel success.  

• Bagel Shop Business FAQs

A bagel shop can be very profitable. You just need a great location and some creative bagel options.

A single-location bagel shop could grow by expanding their products to include sandwiches, soups or side items. It can also grow by expanding to different locations or creating a bagel shop franchise.

A bagel shop is best started as a full-time business. It takes a lot of time, work, and dedication to be successful.

Trendy bagel flavors include French toast, blueberry, garlic, pumpernickel, and sesame seed. Coffee also sells well in a bagel shop.

Is the expected profit and revenue just bagels, or does this include breakfast sandwiches and lunch sandwiches? I plan on being an owner operator and I will be the one making the bagels.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Bagel Shop Name
• Create a Bagel Shop Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Licenses/Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Start Making Money!

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Bagel Shop Business Plan

Are you a bagel lover with dreams of starting your own bagel shop? Look no further! In this blog post, we will guide you through the process of creating a comprehensive bagel shop business plan. Whether you are seeking investors or simply want to have a blueprint for success, a well-crafted business plan is essential.

The bagel industry is booming, and with the right strategy and execution, your bagel shop can become a go-to destination for bagel enthusiasts in your area. This blog post will cover all the important aspects of a bagel shop business plan, including market analysis, management structure, product descriptions, marketing and sales strategies, and financial projections.

First, we will delve into the executive summary, providing an overview of your bagel shop business. This section will give readers a clear understanding of your business goals and objectives.

Next, we will discuss the company description and market analysis. This section will outline your bagel shop in detail, including its unique features and offerings. Moreover, we will identify your target market and analyze market trends to help you position your bagel shop for success.

The organization and management structure is another crucial aspect of your bagel shop business plan. We will explore the key members of your management team, the ownership structure, and the roles and responsibilities of each team member. This section will highlight the expertise and skills required to effectively run a bagel shop.

Of course, no bagel shop business plan is complete without a thorough discussion of your products, services, and operations. We will delve into the description of your bagels and other products, as well as your pricing strategy. Additionally, we will address important factors like operating hours and operations management to ensure smooth and efficient operations.

Marketing and sales strategies are vital for attracting customers and building a strong customer base. In this blog post, we will provide a comprehensive marketing plan and sales strategy to help you effectively promote your bagel shop and increase sales. We will also discuss the best methods for promoting and advertising your bagel shop to your target market.

Lastly, we will explore financial projections and funding requests. This section will outline revenue and cost projections, allowing you to plan your finances effectively. If you are seeking investment, we will guide you on how to present a compelling funding request. Additionally, we will touch upon the exit strategy, if applicable, to ensure you have a plan for the future.

Starting a bagel shop can be an exciting and rewarding venture. With a well-crafted business plan, you can set yourself up for success. So, grab a cup of coffee and join us as we dive into the world of bagel shop business plans!

Executive Summary: An Overview of Your Bagel Shop Business

The executive summary is a crucial part of your bagel shop business plan as it provides an overview of your entire business. This section should be concise, yet informative, giving readers a clear understanding of your business concept, goals, and strategies. It serves as an introduction to your business plan and should be compelling enough to capture the attention of potential investors or partners. In this section, you will summarize the key points and highlights of your bagel shop business plan.

Key components to include in your executive summary:

Business Concept: Begin by providing a brief description of your bagel shop and its unique selling proposition. Explain what sets your bagel shop apart from competitors and why customers will choose your establishment.

Objectives: Clearly state your business goals and objectives. Are you aiming to become the go-to bagel shop in your area? Do you plan to expand to multiple locations in the future? Outline your short-term and long-term objectives.

Target Market: Identify your target market and describe their preferences, demographics, and buying behaviors. This will demonstrate that you have conducted thorough market research and understand your potential customers.

Competitive Advantage: Highlight the competitive advantages your bagel shop possesses. This could include factors such as a prime location, unique flavors or ingredients, exceptional customer service, or innovative marketing strategies.

Marketing and Sales Strategy: Provide a high-level overview of your marketing and sales approach. Explain how you plan to attract customers, build brand awareness, and generate revenue. Mention any specific marketing channels or tactics you will utilize.

Financial Summary: Give a brief overview of your financial projections, including key financial indicators such as sales revenue, profitability, and return on investment. This will provide potential investors with a snapshot of the financial viability of your bagel shop.

Remember, the executive summary should be concise, typically ranging from one to two pages. It should be written in a compelling and persuasive manner, enticing readers to continue exploring the rest of your business plan. Keep in mind that although it appears at the beginning of your plan, it is often written last, after you have completed the other sections. This way, you can effectively summarize all the important aspects of your bagel shop business plan.

Company Description and Market Analysis

In the company description and market analysis section of your bagel shop business plan, you will provide a detailed description of your bagel shop, identify your target market, and conduct a comprehensive analysis of the market trends and competition. This section will give readers a deeper understanding of your business and the industry landscape.

• Detailed Description of Your Bagel Shop:
• Start by providing an overview of your bagel shop’s concept, mission, and vision.
• Describe the type of bagels you will offer, including any unique flavors or ingredients.
• Explain the ambiance and atmosphere of your shop, highlighting any special features or design elements.

Discuss your location and the rationale behind choosing it. Consider factors such as foot traffic, proximity to residential or commercial areas, and accessibility.

Target Market Identification:

• Clearly define your target market, including demographics (age, gender, income, etc.) and psychographics (lifestyle, preferences, habits, etc.).
• Explain why this specific market segment is the ideal audience for your bagel shop.

Discuss the size and growth potential of your target market, supporting your claims with market research or data.

Market Analysis and Trends:

• Conduct a thorough analysis of the bagel industry, including its current state and future outlook.
• Identify market trends, such as the increasing demand for artisanal or specialty bagels, health-conscious options, or customization.
• Explore any external factors that may impact the bagel industry, such as changing consumer preferences, economic conditions, or technological advancements.

Use industry reports, market research, and competitor analysis to support your findings.

Competitive Analysis:

• Identify your direct and indirect competitors in the local area or broader market.
• Analyze their strengths, weaknesses, and unique selling points.
• Assess their pricing strategies, customer service, marketing efforts, and market share.

Highlight how your bagel shop will differentiate itself from the competition and attract customers.

SWOT Analysis:

• Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) for your bagel shop.
• Identify the internal strengths and weaknesses of your business, such as your team’s expertise, operational efficiency, or potential challenges.
• Evaluate external opportunities, such as untapped market segments or partnerships, that can benefit your bagel shop.
• Address potential threats, such as intense competition, changing consumer preferences, or regulatory constraints, and discuss how you plan to mitigate them.

By thoroughly describing your bagel shop, identifying your target market, and conducting a comprehensive market analysis, you will gain valuable insights into the industry and position your business for success. This section serves as the foundation for the subsequent sections of your business plan, allowing you to develop effective strategies and make informed decisions.

Organization and Management Structure

In the organization and management structure section of your bagel shop business plan, you will provide details about the key members of your management team, outline the ownership structure, and define the roles and responsibilities of each team member. This section is essential as it demonstrates that you have a well-structured and capable team to successfully run your bagel shop.

• Your Bagel Shop’s Management Team:
• Introduce the members of your management team, including their names, positions, and a brief background.
• Highlight their relevant experience in the food and beverage industry, particularly in the bakery or restaurant sectors.

Emphasize any specific skills or expertise that make your team well-suited for managing a bagel shop, such as culinary knowledge, business management, or customer service.

Ownership Structure:

• Outline the ownership structure of your bagel shop, including the names of the owners and their percentage of ownership.
• Discuss any partnerships or investors involved in the business and their roles, if applicable.

Explain the rationale behind the chosen ownership structure and how it aligns with your long-term goals.

Roles and Responsibilities of Team Members:

• Define the roles and responsibilities of each member of your management team, including the owner(s) and any key personnel.
• Specify the areas they will oversee, such as operations, finance, marketing, or customer service.
• Highlight their specific responsibilities, such as menu development, staff management, inventory control, or financial management.

Emphasize how each team member’s expertise contributes to the overall success of your bagel shop.

Staffing Plan:

• Discuss your staffing requirements, including the number of employees needed and their respective roles.
• Outline the qualifications and skills you are seeking in your staff, such as experience in the food industry, knowledge of food safety regulations, or excellent customer service skills.
• Describe your plan for recruitment, training, and retention of employees.

Mention any key positions that need to be filled initially, such as bakers, front-of-house staff, or delivery personnel.

Advisory Board or Consultants:

• If applicable, mention any external advisors or consultants you plan to engage to support your bagel shop’s operations.
• Explain the expertise they bring to the table and how their guidance will benefit your business.
• Highlight any industry experts, mentors, or professionals who will provide valuable insights or advice.

By showcasing a strong and capable management team, along with a well-defined organizational structure, you will instill confidence in potential investors, lenders, and partners. The organization and management structure section of your business plan demonstrates that you have the necessary leadership and expertise to successfully operate and grow your bagel shop.

Products, Services, and Operations

In the products, services, and operations section of your bagel shop business plan, you will provide a detailed description of your bagels and other products, discuss your pricing strategy, and outline the operational aspects of your business. This section is crucial as it showcases the core offerings of your bagel shop and how you plan to deliver them efficiently to your customers.

• Description of Bagels and Other Products:
• Provide a comprehensive description of the types of bagels you will offer, including traditional flavors and any unique or specialty options.
• Discuss the ingredients used in your bagels, emphasizing their quality and freshness.
• Highlight any other bakery products or complementary items you plan to offer, such as pastries, sandwiches, or coffee.

Explain any special dietary options you will provide, such as gluten-free or vegan bagels, to cater to a wider range of customers.

Pricing Strategy:

• Outline your pricing strategy for bagels and other products.
• Consider factors such as ingredient costs, market prices, and competitor pricing to determine your pricing structure.
• Explain any discounts, promotions, or loyalty programs you plan to implement to attract and retain customers.

Discuss how you will balance profitability with offering competitive prices.

Operating Hours and Operations Management:

• Detail the operating hours of your bagel shop, including weekdays, weekends, and holidays.
• Explain the rationale behind your chosen hours, considering factors such as customer demand, foot traffic, and operational efficiency.
• Outline your operations management plan, including the process for bagel production, inventory control, and quality assurance.

Discuss your approach to maintaining cleanliness, health, and safety standards in your facility.

Suppliers and Ingredients:

• Identify your suppliers for bagel ingredients and other bakery products.
• Highlight the quality and reliability of your suppliers, emphasizing their adherence to food safety regulations.

Discuss any local or sustainable sourcing practices you plan to implement to enhance the quality and appeal of your bagels.

Equipment and Technology:

• List the equipment and machinery needed to operate your bagel shop efficiently, such as ovens, mixers, and display cases.
• Discuss any technology you plan to utilize, such as point-of-sale systems, online ordering platforms, or customer relationship management software.
• Explain how these tools will streamline your operations, enhance customer experience, and contribute to the overall success of your bagel shop.

By providing a comprehensive description of your bagels and other products, outlining your pricing strategy, and detailing your operations management plan, you will demonstrate to readers that you have a well-thought-out approach to delivering high-quality bagels and running your business efficiently. This section of your business plan is crucial for potential investors, lenders, and partners to understand the core offerings and operational aspects of your bagel shop.

Marketing and Sales Strategy

In the marketing and sales strategy section of your bagel shop business plan, you will outline your plans to attract customers, build brand awareness, and drive sales. This section is essential as it demonstrates your ability to effectively promote your bagel shop and generate revenue.

• Marketing Plan:
• Define your target market and explain how you will reach and engage with them.
• Identify the key marketing channels you will utilize, such as online platforms, social media, local advertising, or collaborations with local businesses.
• Discuss your branding strategy, including your brand values, positioning, and visual identity.

Outline your marketing budget and allocate funds to various marketing initiatives.

Sales Strategy:

• Describe your approach to generating sales and increasing customer retention.
• Explain how you will attract customers through various sales channels, such as walk-ins, online orders, or catering services.
• Discuss your pricing strategy and any promotional offers or discounts you plan to implement.

Outline your customer service strategy, emphasizing the importance of delivering exceptional service to create loyal customers.

Promotion and Advertising Plan:

• Detail your promotional activities to create awareness and drive traffic to your bagel shop.
• Discuss any partnerships or collaborations with local businesses or influencers to expand your reach.
• Outline your advertising strategy, including online ads, print media, radio, or outdoor advertising.

Explain how you will leverage social media platforms and online marketing techniques to create buzz and engage with your target audience.

Online Presence:

• Discuss your online presence strategy, including the development and maintenance of a professional website.
• Highlight the importance of search engine optimization (SEO) and how you plan to optimize your website to rank higher in search engine results.
• Outline your social media strategy, including the platforms you will utilize, the type of content you will share, and how you will engage with your audience.

Explore the potential of online delivery platforms and how you will utilize them to reach a wider customer base.

Customer Relationship Management:

• Explain how you will build and maintain relationships with your customers.
• Discuss your plans for collecting customer feedback and implementing improvements based on their suggestions.
• Outline customer loyalty programs or incentives to encourage repeat business.
• Emphasize the importance of providing excellent customer service and resolving any customer issues promptly and satisfactorily.

By developing a comprehensive marketing and sales strategy, you will showcase your ability to attract customers, create brand awareness, and drive revenue for your bagel shop. This section of your business plan demonstrates your understanding of the importance of effective marketing and sales techniques in a competitive market.

Financial Projections and Funding Request

In the financial projections and funding request section of your bagel shop business plan, you will present your revenue and cost projections, outline your funding requirements if seeking investment, and discuss your exit strategy if applicable. This section is crucial as it demonstrates the financial viability and potential profitability of your bagel shop.

• Revenue and Cost Projections:
• Provide a detailed breakdown of your projected revenue streams, such as bagel sales, other bakery products, and any additional services you offer.
• Estimate your monthly and annual sales figures, taking into account factors such as market demand, pricing strategy, and anticipated growth.
• Discuss the cost of goods sold (COGS), including ingredients, packaging, and any direct labor costs.
• Outline other operating expenses, such as rent, utilities, marketing, insurance, and employee salaries.

Present your projected net income, highlighting your expected profitability over time.

Funding Request (If Seeking Investment):

• If you are seeking investment or financing, clearly state the amount of funding you require and the purpose for which it will be used.
• Justify the funding request by explaining how the investment will contribute to the growth and success of your bagel shop.
• Provide a breakdown of how the funds will be allocated, such as equipment purchase, marketing campaigns, working capital, or expansion plans.

Outline any potential return on investment (ROI) for investors, including projected revenue growth and profitability.

Exit Strategy (If Applicable):

• If you have plans for a potential exit from the business, such as selling the bagel shop or transferring ownership, discuss your exit strategy.
• Explain the circumstances under which you envision an exit, such as reaching a specific revenue milestone, market conditions, or personal goals.
• Discuss the potential options for exiting the business, such as finding a buyer, succession planning, or merging with another company.

Highlight any potential returns or benefits for stakeholders in the event of an exit.

Financial Assumptions and Risks:

• Clearly state the assumptions you have made in your financial projections, such as growth rates, market conditions, or pricing stability.
• Identify the potential risks and challenges that may impact the financial performance of your bagel shop, such as competition, changing consumer preferences, or economic downturns.
• Discuss how you plan to mitigate these risks and make adjustments to your financial projections if necessary.

By presenting comprehensive financial projections, demonstrating the funding requirements if seeking investment, and discussing a potential exit strategy, you will showcase the financial viability and potential return on investment for your bagel shop. This section of your business plan helps investors, lenders, and potential partners assess the financial health and potential profitability of your business.

• Business Plans Handbook
• Business Plans - Volume 05
• Bagel Shop Business Plan Business Plan

Bagel Shop BUSINESS PLAN

5535 Winston Blvd. Troy, MI 43846

This business plan is an example of a niche food service operation that capitalizes on the evergrowing popularity of bagels. The store offers affordable and fresh products attempting to cater to those who wish to eat in a more healthful way. It also hopes to ride the crest of another very complementary trend: gourmet coffee consumption.

MARKET ANALYSIS

Distribution site, promotion options, competition, usa bagels comparison, loan summary statement, breakdown of costs.

• CONSOLIDATED BALANCE SHEET

We believe that the metropolitan area is a great place to develop our bagel shops. For one, there are no other bagel-specific shops in the area. The closest one competition wise, would be Blackwells Bagel in Westland, and the Bagel Bakery potentially in Livonia. The lack of bagel shops in the metropolitan area definitely presents a need for our business. In our area specifically, the only competition would be that of the donut-type or the bakery-type morning-oriented business. We believe that the bagel business is different and specific enough to meet the needs of a different calling, specifically the call to eating healthier. Fresh baked bagels will be served all day. We will keep well stocked so as not to run out of customers favorite varieties. Bagels are a healthy alternative to the morning donut or pastry.

Our business fits well demographically, as 40% of the households fall into the $50,000.00 plus per year income level. The area also contains over 250,000 people residing in a 5-mile radius from which draw business.

The bagel shop consumer comes from all income levels of the market. Bagels are a relatively inexpensive luxury, costing as little or less than a donut or muffin. Almost anyone could afford a stop at our shop from time to time. Ninety-four percent of the metropolitan area are Caucasian, another strong demographic indicator of consumers that frequent our type of establishment. This is not to say that people of other ethnic backgrounds don't consume our product or wouldn't be welcome in our establishment, this is just a demographic indicator.

People are eating with a more health conscious emphasis. Not only will we be able to meet the needs of the "breakfast on the go" individual, we will also be able to meet the needs of the person looking for a quick lunch, who would rather have a healthy alternative to the fattening fast food. Our store will be equipped with a drive-thru for quick pick-up of a deli-bagel sandwich made from a wide selection of deli meats or vegetarian toppings.

Concept: From-scratch bagel baker and gourmet coffee house under one roof.

Direction: Developed and operated by people who have been franchisees and understand the need for teamwork and support.

Market Approach: Repeat sales of...

Bagels by the dozen

Cream cheese by the pound

Gourmet coffee and espresso beverages by the drink

Whole bean coffee by the pound

Fresh baked treats

• Large 5 oz. steamed Bagel
• From scratch and baked fresh daily
• Versatile for sandwiches as well as bulk sales
• Method of preparation lends itself to production and promotion of novelty bagels
• Blended flavors of cream cheeses prepared on the premise
• Mountain Coffees roasted to peak of flavor and sold as: bulk varietal and blended whole beans, individually prepared gourmet coffee and espresso beverages
• Jonesy's Fresh cookies, muffins, cinnamon rolls and brownies baked daily in store

Tools for Growth

Direct purchase of core products: cream cheese and bagel ingredients. Satellites: up to two satellites can be serviced by a single production store. Wholesale opportunities: hospitals, schools, corporate and special events. Dual-Branding, Mountain Coffee, Jonesy's Bakery Items and USA Bagels.

USA relies on the production and bulk sales of their top of the line bagel recipe, along with their homemade cream cheeses, deli meats, and delicious Mountain coffee to position themselves in one of the fastest growing industries in the country.

Between 1984 and 1993, yearly bagel consumption has grown an incredible 169%.Bagel sales exceed 2.5 billion dollars yearly, and are growing 20% annually.

The specialty or gourmet coffee segment in this country is now earning 7 billion dollars annually. While many may participate in this market, no single franchise organization dominates the market place. We would definitely like to be part of this growing industry.

Although USA franchises are located throughout the U.S. and up into Canada, the number of actual stores is not great (approximately 135). However, USA is still in its early stages of franchising and in approximately four years has established 135 privately held franchised stores.

Name recognition is growing daily. There are currently USA franchises in Redford, Bloomfield Hills, and Troy. Troy and Milford territories have just been assigned, and with our development of the metropolitan area puts the last piece of the puzzle into place for USA to be recognized as a leading force in the bagel business in the metropolitan area.

Great potential exists, not only in retail sales, but also in corporate/delivery orders, and event delivery sales. The key factor will be getting the in-store sales generated through advertising exposure, and then approximately 3-6 months later, venture into outside sales.

With the expansion into outside sales, comes greater community awareness. We feel this will in turn increase in-store sales via wider awareness of our operations, our great product and service.

Eventually we will expanding into a three-store operation. This business plan deals specifically with our first operation. We'll deal more with the expansion once our first operation is running sound.

For our initial store we will approximately 2200 sq. Ft. of operating space. The actual site has not yet been selected, however we are working with Jack Reaves, of Coleman Realty, to find a location and expedite the process. We will need a location that offers ample parking, easy in and out access for the morning and afternoon rush times, and high visibility from the road.

• Local newspapers
• Radio spots
• Yellow Pages
• On-location event sponsoring

Bagel Baker, Livonia MI

Blackwells Bagels, Westland, MI

Already up and running. In speaking with Bagel Bakery & Blackwells' management, business seems steady. Blackwells use a different method of production. Their bagels are boiled, baked, and then steamed.

Their bagel baking proceess tends to make their bagels hard and crusty. Their shelf life is very short, as they start out with a partially hardened product. We have tried their bagels and they do not compare to the quality of bagel we will produce. They don't use the amount of fresh ingredients we do, and they can't. Often their product is not made fresh in the store, rather, it is shipped frozen.

We offer a difference! Bagels made fresh every day. Cream cheeses made fresh everyday. All made from fresh ingredients everyday. Our bagels are not boiled, so they don't end up hard and crusty. A softer bagel makes a tastier & pleasing product.

In the purchase of the USA franchise, we are seeking a small business loan from the SBA, due to the fact that their rates tend to be a little better. The loan would be in the amount of $200,000.00. This would be for the purchase or lease of equipment, inventory, the leasehold improvements of a current lease site, cash reserves for three months, and enough working capital to successfully launch a production/retail delivery operation. This loan together with an equity investment of $40,000.00 and $45,000.00 in personal mutual funds as collateral, would be sufficient to finance the business so it can operate as a viable/profitable enterprise.

Dan Beecham - Director

Beecham has been a Director of USA Bagels since January of 1993. He was President of USA and its affiliates from the date of their inception until February of 1996, at which time he became a Consultant to USA and its affiliates. Mr. Beecham opened the first USA Bagels store in Boston, MA in 1986. Since 1986 he has been the President of USA Bagels, Inc., which currently operates 3 stores in the western suburbs of Boston, pursuant to a license agreement with USA.

Evan Smith - President, Chief Executive Officer and Director

Mr. Smith has been Chief Executive Officer and Director of USA. In February of 1996 he became President of USA and its affiliates. From December of 1986 to December 1993, he was Chief Executive of Boston Personnel Services of Boston, MA.

Consolidated Balance Sheet

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Bagel Shop Business Plan Template

Written by Dave Lavinsky

If you’re looking to create a bagel shop business plan, you’ve come to the right place!

Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful bagel shop businesses. Our bagel shop business plan example below is sure to help you!

Bagel Shop Business Plan Example

Below is our bagel shop business plan template and sample plan created using what we consider the best ai business plan generator :  

I. Executive Summary

Company overview.

At DoughDelights Bagels, located in Methuen, MA, we specialize in offering a rich variety of high-quality bagels to bagel aficionados. Since our inception, we’ve focused on creating classic and innovative flavors to satisfy diverse tastes at competitive prices. With our bagels priced at $3 and bagel sandwiches at $11, complemented by $4 coffee options, we are committed to becoming the preferred culinary destination for breakfast and brunch in our local community. Our founder’s proven experience in the foodservice industry, particularly in running a successful bagel shop, gives us the confidence to succeed in this venture. Since establishing DoughDelights Bagels as a Limited Liability Company in January 2024, we’ve achieved significant milestones, including developing a distinctive logo, naming our company, and securing a prime location, all of which mark the beginning of our journey to be Methuen’s top bagel shop.

Success Factors

Our success is built on a foundation of expertise, superior product quality, and a passion for variety. Our founder’s extensive experience in the foodservice sector, especially with bagel shops, drives our operational excellence. We stand out in the competitive Methuen market by offering a more diverse menu and a commitment to quality that exceeds our competitors. Our journey thus far has been marked by careful branding, strategic location choice, and a growing recognition in the community. These accomplishments and our unwavering dedication to our craft set us on a path to becoming the local go-to destination for bagel lovers.

Industry Analysis

The Bagel Shop industry in the U.S. is flourishing with a current valuation of $1.3 billion and a growth rate of 4.2% annually, representing a promising opportunity for DoughDelights Bagels. Consumer trends toward healthier breakfast options and a preference for artisanal products bolster the industry’s potential. Our location in Methuen, MA, is an asset due to the town’s dynamism and diversity, granting us the opportunity to serve as a premier bagel provider to the community. By tapping into these industry trends and focusing on customer satisfaction with quality handcrafted bagels, we aim to secure a strong market position and cultivate a dedicated customer base.

Customer Analysis

Our primary target market at DoughDelights Bagels includes Methuen’s local residents, morning commuters, and health-conscious consumers, all in search of convenient, high-quality dining options. We aim to create a community-centric ambiance that resonates with families and individuals alike, while also supporting the need for quick grab-and-go options for busy professionals. Our menu and service are tailored to satisfy the cravings and time constraints of these diverse customer segments. By introducing a loyalty program and emphasizing healthy yet flavorful choices, we are dedicated to meeting the needs of our local gym-goers and active community members.

Competitive Analysis

DoughDelights Bagels faces competition from established local businesses like Bagel Boy, The Baked Bagel Cafe, and Main Street Bagel and Deli, each with its own strengths and weaknesses. However, our competitive advantages lie in our superior bagel quality, extensive flavor variety, strategic location, and commitment to exceptional customer service. We have honed our recipes to deliver a product that not only tastes great but also exhibits the craftsmanship that our customers expect. By continually innovating our menu and ensuring a welcoming and convenient customer experience, we set ourselves apart as the prime choice for bagel enthusiasts.

Marketing Plan

Our marketing plan at DoughDelights Bagels encompasses a comprehensive approach to promoting our product offerings. We serve classic and unique bagel flavors at $3 each, gourmet bagel sandwiches at $11, and premium coffee for $4. Our focus is on providing value and quality to our customers. To attract and retain our clientele, we engage in online marketing, local community engagement, in-store experiences, and loyalty programs. We will also explore partnerships and collaborations to broaden our reach. Through these multichannel promotional strategies, we aim to establish DoughDelights Bagels as a beloved brand within Methuen and beyond.

Operations Plan

Our operations at DoughDelights Bagels are designed to deliver excellence, from sourcing quality ingredients to providing exceptional customer service. Key processes include maintaining a rigorous baking schedule, ensuring a clean and efficient kitchen environment, and providing staff training to uphold our high standards. We prioritize store maintenance, marketing, and financial management, staying compliant with health and safety regulations, and continuously developing our menu. In the coming months, we plan to secure a prime location, obtain necessary permits, complete the restaurant build-out, hire and train staff, establish a supply chain, and launch marketing initiatives to achieve our initial revenue target and reinforce our market position.

Management Team

Dominic Gonzales leads the management team at DoughDelights Bagels as President. His extensive background in the foodservice industry, particularly his successful experience with a previous bagel shop, equips him with the insight and leadership skills necessary to guide our operations toward achieving our business objectives. Dominic’s strategic planning, product development, and staff management capabilities are key assets that drive DoughDelights Bagels toward a prosperous future.

Financial Plan

To reach our growth goals, DoughDelights Bagels requires $205,000 in funding. This capital will be allocated to various aspects of the business including location buildout, furniture, equipment, and initial operational expenses such as staff salaries, marketing, and supplies. These investments are critical for establishing our brand, ensuring smooth operations, and setting the stage for long-term success in the competitive bagel industry.

Below is an overview of our expected financial performance over the next five years:

II. Company Overview

At DoughDelights Bagels, we take pride in being the newest culinary destination for bagel lovers in Methuen, MA. Our passion for delivering both classic and inventive bagel flavors is at the heart of everything we do. As a local bagel shop, we have identified a unique opportunity to fill the gap in the market for high-quality bagel offerings, and we are excited to bring our fresh and delicious bagels to the community.

Products & Services

Our menu is designed to cater to a variety of tastes and preferences. Each bagel is priced at $3, ensuring that great taste comes with great value. For those seeking a more substantial meal, our bagel sandwiches are a perfect choice at $11, featuring a range of fresh ingredients and flavorful combinations. Complementing our bagels, we offer coffee for $4, making us the ideal spot for breakfast, brunch, or a quick snack.

Our Location

DoughDelights Bagels is conveniently located in Methuen, MA. We are committed to serving the local community and becoming a beloved spot where customers can enjoy quality bagels in a welcoming atmosphere.

Why We Will Succeed

Our confidence in our success stems from several key factors. Our founder brings a wealth of experience in running foodservice operations, including a previously successful bagel shop. This expertise, combined with our commitment to making better bagels with a wider variety of options than our competitors, positions us to become a leading choice for bagel enthusiasts in Methuen.

Our Journey So Far

Since DoughDelights Bagels was established on January 4, 2024, as a Limited Liability Company, we have hit several milestones. We’ve created a distinctive logo that embodies our brand’s spirit, chosen an engaging and memorable company name, and secured an ideal location for our shop. These accomplishments are just the beginning of our journey to becoming the go-to bagel destination in our community.

III. Industry Analysis

The Bagel Shop industry in the United States is currently experiencing significant growth and shows great potential for the future. According to recent market research, the industry is valued at approximately $1.3 billion. This indicates that there is a substantial market for bagels and related products, presenting a lucrative opportunity for businesses operating in this sector. Moreover, the Bagel Shop industry has been growing at an estimated annual rate of 4.2%, further highlighting the positive trend and indicating the potential for further expansion.

Several trends in the Bagel Shop industry are contributing to its overall growth and create a favorable environment for DoughDelights Bagels. Firstly, there is a rising demand for healthier breakfast options, and bagels are perceived as a relatively healthier choice compared to other on-the-go breakfast items. Additionally, the increasing popularity of specialty and artisanal food products is leading to a greater appreciation for high-quality, handcrafted bagels. DoughDelights Bagels can leverage these trends by offering a wide variety of healthy and artisanal bagels, attracting health-conscious customers and those seeking unique flavors and textures.

Furthermore, the geographic location of DoughDelights Bagels in Methuen, MA, is advantageous for its success in the Bagel Shop industry. Methuen is a growing town with a diverse population and a strong sense of community. The presence of a Bagel Shop in this area would cater to the needs and preferences of the local residents, providing them with a convenient and enjoyable breakfast or snack option. With the right marketing strategies and a focus on customer satisfaction, DoughDelights Bagels can expect to capture a significant share of the Bagel Shop market in Methuen and establish a loyal customer base.

IV. Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

DoughDelights Bagels will target the local residents of Methuen, MA, as its primary customer base. These customers are likely seeking convenient, high-quality breakfast and lunch options. The shop will provide a community-focused ambiance that will attract individuals and families looking for a casual dining experience.

The business will also cater to the morning commuter crowd, offering quick grab-and-go options that will appeal to working professionals in need of a fast and satisfying breakfast. DoughDelights Bagels will tailor its menu and service speed to meet the demands of this time-sensitive customer segment. Additionally, the shop will offer a loyalty program to encourage repeat business from these regular customers.

Another segment DoughDelights Bagels will target includes health-conscious consumers looking for nutritious yet delicious food options. The menu will feature a range of healthy bagels and toppings, catering to those who prioritize fitness and well-being. This approach is expected to resonate with gym-goers and active individuals in the Methuen area.

Customer Needs

DoughDelights Bagels meets the demand for high-quality bagels by offering a variety of fresh, artisanal selections that cater to the tastes and dietary preferences of Methuen residents. Our customers can enjoy a range of flavors and textures, ensuring that each visit provides a unique and satisfying experience. With a commitment to using only the finest ingredients, DoughDelights ensures that every bite is a testament to our dedication to excellence.

Understanding the busy lives of our patrons, DoughDelights Bagels provides hearty and nutritious sandwiches that serve as perfect meal options for any time of the day. Customers can expect convenience without compromising on taste or quality, making our shop a go-to spot for breakfast, lunch, or a quick snack. Additionally, our menu is designed with versatility in mind, offering options that can be customized to suit individual preferences and dietary needs.

Beyond the solid food offerings, DoughDelights Bagels also caters to the beverage needs of our customers. With a selection of drinks that range from gourmet coffees to refreshing cold beverages, patrons can find the perfect complement to their meal. We ensure that our drinks are prepared with the same attention to quality as our food items, providing a complete and enjoyable dining experience.

V. Competitive Analysis

Direct competitors.

Bagel Boy offers a variety of bagels, cream cheeses, and sandwich options. They cater to customers looking for a quick breakfast or lunch option. Their price points are competitive within the local market.

While specific revenue figures are not publicly available, Bagel Boy maintains a strong local presence. The company operates predominantly within the Methuen area, positioning itself as a convenient choice for residents and workers. Bagel Boy’s key strength lies in its established brand and loyal customer base.

However, Bagel Boy’s weaknesses may include a limited menu diversity beyond bagels and associated products. Their geographic reach is confined to the local area, which may restrict potential market expansion.

The Baked Bagel Cafe

The Baked Bagel Cafe offers artisanal bagels, pastries, and gourmet coffee. Their products are positioned as premium, reflected in higher price points compared to average bagel shops. The cafe appeals to customers seeking a more upscale bagel experience.

Revenue details for The Baked Bagel Cafe are not disclosed, but its product range suggests a focus on maximizing profit margins through quality rather than volume. They serve the Methuen area but attract customers from neighboring regions due to their unique offerings.

The cafe’s strengths include its specialty products and a comfortable ambiance for dine-in customers. Weaknesses could stem from their premium pricing, which may alienate cost-sensitive consumers, and a reliance on in-cafe dining which could be impacted by external factors like economic downturns or public health crises.

Main Street Bagel and Deli

Main Street Bagel and Deli is known for its wide selection of bagels, deli sandwiches, and salads. They aim to be a one-stop-shop for breakfast and lunch crowds, with prices that are accessible to a broad customer base. Their services include catering, which extends their reach beyond individual sales.

The deli’s revenues, while not publicly available, are supported by a strong local following and the inclusion of catering services. Main Street Bagel and Deli operates solely within the Methuen area, focusing on community engagement and local partnerships.

A key strength of Main Street Bagel and Deli is their diverse menu that caters to various dietary needs and preferences. However, their weaknesses may include the operational complexities of managing a broad menu and the potential for lower profit margins due to their affordable pricing strategy.

Competitive Advantages

At DoughDelights Bagels, we pride ourselves on crafting superior bagels that outshine our competition. Understanding that taste and quality are paramount to our customers, we have perfected our recipes to create a product that is not only delicious but also consistently exceeds expectations. Our bagels boast a unique texture, with a satisfyingly crispy crust and a soft, chewy interior that bagel aficionados can instantly recognize as the mark of true craftsmanship. This dedication to excellence in baking is one of the key differentiators that give us a competitive edge in the market.

Moreover, our extensive variety of bagel flavors sets us apart. We cater to a wide range of palates by offering an array of options, from timeless classics to innovative creations that can excite even the most adventurous taste buds. By constantly experimenting and expanding our selection, we ensure that every visit to our shop is an opportunity for our customers to discover something new and delightful. This commitment to variety not only enhances the customer experience but also solidifies our reputation as a destination for bagel lovers seeking diversity and quality in their choices.

In addition to our superior product and variety, our strategic location and commitment to customer service contribute significantly to our competitive advantages. We are conveniently situated in a bustling area, making it easy for customers to stop by for a quick breakfast or lunch. Our staff is dedicated to creating a welcoming atmosphere and ensuring that each patron receives friendly, personalized attention. This combination of convenience, exceptional service, and a premium product ensures that DoughDelights Bagels stands out as a top choice for anyone in search of the ultimate bagel experience.

VI. Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products, Services & Pricing

At the heart of DoughDelights Bagels are the classic bagels, which customers can enjoy in a variety of flavors. From the traditional plain and sesame to more adventurous options like cinnamon raisin and everything, there is a taste for every palate. Each bagel is crafted with care and is available at an affordable price of $3 each. These bagels strike the perfect balance between a crispy exterior and a soft, chewy interior, making them an ideal breakfast choice or a satisfying snack throughout the day.

Bagel Sandwiches

For those seeking a more substantial meal, DoughDelights Bagels offers a tempting array of bagel sandwiches. These hearty offerings include a selection of premium fillings such as smoked salmon, cream cheese, fresh vegetables, and a variety of meats and cheeses. Each sandwich is assembled to order, ensuring maximum freshness and flavor. Guests can expect to savor these gourmet bagel sandwiches for an average price of $11 , making for a filling breakfast or lunch that is both delicious and convenient.

No bagel experience is complete without a freshly brewed cup of coffee. DoughDelights Bagels understands this and provides customers with a selection of coffee options to complement their meal. Whether patrons prefer a classic drip coffee, a robust espresso, or a frothy cappuccino, they can find their caffeine fix here. Each coffee option is priced at $4 , offering a premium coffee experience without the premium price. The coffee served is sourced from high-quality beans, ensuring a rich and satisfying taste with every sip.

Promotions Plan

At DoughDelights Bagels, the approach to attracting customers encompasses a diverse array of promotional methods, tailored to engage the community and create a buzz around the delicious offerings.

Online Marketing

DoughDelights Bagels harnesses the power of online marketing to reach a broad audience. The bagel shop maintains a strong presence on social media platforms such as Instagram, Facebook, and Twitter, where engaging content, including mouth-watering images and customer testimonials, highlights the unique value proposition of the brand. Regular posts and stories will engage followers and encourage them to visit the shop.

The business also optimizes its website for search engines to ensure that when potential customers search for bagels in Methuen, MA, DoughDelights Bagels appears prominently in the search results. Email marketing campaigns will keep subscribers informed about new flavors, special promotions, and events, fostering customer loyalty and repeat business.

Local Community Engagement

DoughDelights Bagels will embed itself within the local community by participating in town events, sponsoring local sports teams, and collaborating with other local businesses. This approach will not only build brand awareness but also establish the shop as a community-centric business.

In-Store Experiences

To create an inviting atmosphere, DoughDelights Bagels will host in-store events such as “Create Your Own Bagel” days or bagel-tasting events. These experiences will encourage customers to step into the shop and engage directly with the product.

Loyalty Programs

A loyalty program will reward repeat customers with discounts, freebies, or exclusive offers. This program will incentivize customers to return and make DoughDelights Bagels their go-to bagel destination.

Collaborations and Partnerships

DoughDelights Bagels will partner with local businesses and influencers to reach new audiences. These collaborations can include co-created products, cross-promotions, or social media takeovers.

Direct Mail and Local Advertising

A direct mail campaign will target local residents with attractive offers, while local advertising in newspapers and on local radio stations will raise awareness about DoughDelights Bagels among residents of Methuen and the surrounding areas.

Public Relations

Public relations efforts will focus on getting featured in local food blogs, magazines, and newspapers to establish credibility and attract food enthusiasts. Press releases about new offerings and milestones will keep the shop in the public eye.

Through a dynamic mix of online marketing, community engagement, and creative promotional tactics, DoughDelights Bagels will become a beloved staple for bagel lovers in Methuen, MA. The shop expects to draw customers in with its delicious bagels and keep them coming back with its warm, community-focused approach.

VII. Operations Plan

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

• Build relationships with suppliers to ensure steady delivery of high-quality, fresh ingredients.
• Regularly check inventory levels to maintain an adequate supply of bagel-making essentials such as flour, yeast, and toppings.
• Source locally-produced ingredients when possible to support local businesses and maintain freshness.
• Follow a consistent recipe and baking schedule to provide fresh bagels throughout the day.
• Maintain a clean and organized kitchen to ensure efficient production and adherence to health codes.
• Train staff on proper bagel-making techniques to ensure product quality and consistency.
• Train staff on customer service best practices to create a welcoming and friendly atmosphere.
• Implement a point-of-sale system to streamline transactions and maintain accurate sales records.
• Respond promptly to customer feedback and reviews to improve service and address any concerns.
• Keep the dining and service areas clean and inviting to enhance customer experience.
• Perform regular maintenance on equipment to prevent downtime and ensure operational efficiency.
• Schedule cleaning tasks throughout the day to maintain hygiene standards.
• Utilize social media platforms to engage with the community and promote daily specials.
• Develop loyalty programs to encourage repeat business and reward regular customers.
• Collaborate with local businesses and participate in community events for brand visibility.
• Monitor daily sales and expenses to ensure the business remains profitable.
• Prepare and review financial reports regularly to identify trends and inform decision-making.
• Manage cash flow carefully to cover operational costs and plan for future investments.
• Stay up-to-date with local health codes and food safety regulations to ensure compliance.
• Train staff on proper food handling and sanitation practices to prevent contamination.
• Conduct regular health and safety audits to identify and address potential hazards.
• Regularly assess and update the menu based on customer preferences and seasonal availability of ingredients.
• Experiment with new flavors and combinations to keep the menu exciting and attract new customers.
• Gather customer feedback on menu items to refine offerings and improve satisfaction.
• Schedule staff effectively to cover peak times while controlling labor costs.
• Conduct ongoing training to improve skills and promote a culture of excellence.
• Provide feedback and performance evaluations to staff to encourage growth and improvement.
• Securing a Prime Location: Identify and lease a storefront in a high-traffic area of Methuen, MA that is easily accessible to our target customer base.
• Obtaining Permits and Licenses: Secure all necessary permits and licenses from local and state authorities to operate a food service establishment legally.
• Restaurant Build-Out: Complete the build-out of the shop with a well-designed layout for efficient operations and customer comfort, including kitchen setup and seating area.
• Hiring and Training Staff: Recruit a team of skilled bakers and baristas, and provide comprehensive training to ensure high-quality product and service standards.
• Supply Chain Establishment: Partner with reliable suppliers for high-quality ingredients and negotiate favorable terms to control costs and ensure a consistent supply chain.
• Soft Launch: Open the shop to friends and family for a trial run to gather feedback and make necessary operational adjustments before the official opening.
• Grand Opening (Launch our bagel shop): Host a grand opening event to create buzz and introduce DoughDelights Bagels to the local community.
• Marketing and Promotions: Implement an ongoing marketing strategy, including social media, local advertising, and community events, to build brand awareness and attract customers.
• Consistent Quality and Service Monitoring: Establish regular quality checks and customer service training to ensure a positive customer experience.
• Financial Milestone (Get to $15,000/month in revenue): Achieve the initial sales target of $15,000 per month, ensuring that the business is on the path to profitability.

VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business plan.

Management Team Members

DoughDelights Bagels management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Dominic Gonzales, President

Dominic Gonzales is a seasoned entrepreneur with a robust background in the foodservice industry. His experience includes the successful operation of a bagel shop, which provided him with valuable insights into the market and consumer preferences. Dominic’s expertise in managing food establishments is a cornerstone for DoughDelights Bagels, ensuring the company’s operations are efficient and customer-oriented. His previous accomplishments in the industry are a testament to his ability to lead the team towards lasting success, leveraging his knowledge in product development, staff management, and strategic planning.

IX. Financial Plan

Funding requirements/use of funds.

To accomplish our growth goals, DoughDelights Bagels needs $205,000 in funding. Key uses of this funding will be as follows:

Financial Projections

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

What Is a Bagel Shop Business Plan?

A bagel shop business plan is a document that outlines the strategies you have developed to start and/or grow your bagel shop. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your bagel shop business plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.  

Why You Need a Business Plan for your Bagel Shop

A business plan is required if you are seeking funding for your bagel shop. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, a bagel shop business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.  

Bagel Shop Business Plan Template PDF

Download our Bagel Shop Business Plan PDF to help guide you as you create your business plan for your own bagel shop business.  

7 Tips for Creating Your Bagel Business Plan

The key to ensuring the success of your new bagel business is to create a strong business plan first before doing anything else.

Here are 7 tips for creating your bagel business plan.

1. Parts of the Plan

Business experts recommend the following sections to your business plan:

• An Executive Summary that gives a quick snapshot of your business
• A Company Description in which you give some detail on the purpose of your business
• A Market Analysis that provides industry and market research and as well as pertinent information on your competitors
• In an Organization and Management section is where you should lay out your business and management structure. If you already know who will fill these roles, then include a little bio of each of them and/or a resume which highlights their experience related to the running of a business.
• You also need a Funding Request section where you detail how much money you will need in the next 5 years to establish and run your business.
• Financial Projections is where you should include information on how well you expect your business to in its first few years depending on the available data.
• An optional section that some entrepreneurs include is an Appendix where you can include additional information like resumes and permits.

2. Research your Target Market

While you are putting together your bagel business plan , figure out your target market for a bagel business. You need to also consider your growth potential. Bagels have become a quintessential American breakfast and any of the day snack food so you know there is a built-in customer base.

3. Consider Forming a Legal Entity

For extra protection, you should consider forming a legal entity. Doing this prevents you from being personally liable if your bagel business is ever sued.

4. Be Clear on the Purpose of Your Plan

You might not realize it, but your business plan can have several different purposes that is why it is so important that you are clear on which yours is. For example, if you are trying to attract investors your business plan might look a little different than if you are funding your bagel business all by yourself. In the latter situation, the business plan is more of a roadmap for you to follow.

5. Be As Thorough As Possible

In all your documentation in your business plan, make sure you are as thorough as possible in documenting everything from your expenses and cash flow to industry projections. Don’t forget even the little details, because all of this will help guide you as you get your bagel business up and running.

6. Make Your Plan Adaptable Based on Audience

Because there are different purposes and different audiences that will be viewing your business plan, it is a good idea to create one that is easily adaptable, where you can easily streamline for any particular audience.

7. Always Show Your Passion

While data and research are of course important parts of your business plan, don’t forget to add a giant dollop of passion too. It is important for any investors, customers or employees to see how passionate and dedicated you are to your business. Let them see what you value most and how hard you will work to see your bagel business succeed.

Also, keep in mind that as you grow you might need to revise your business plan to truly expand. Be open to it.

If you decide to join a franchise program instead of going out on your own, there is also important information you need to know that is particular to a franchise agreement.

For the best success you should have a good understanding of not only what franchising, but also key franchise terms that you will hear as you start on your franchising journey. Here are some of the most common terms.

• Franchise: A franchise is an agreement between two legally independent parties which allows a person or group of people (franchisee) to market a product or service using the trademark or trade name of another business (franchisor).
• Business format franchise: With this type of franchise not only does the franchisee use the product, service and trademark, but they must also use the complete business method of the franchisor.
• Product distribution franchise: With this type of franchise, the franchisee only sells the franchisor’s products or services, but doesn’t have to follow a specific method of conducting business.
• Royalty: This is the regular fee the franchisee pays the franchisor for the right to sell their products or services. It is usually based on a percentage of the franchisee’s gross sales.
• Trademark: The brand name and logo of the franchisor.
• FDD: The Franchise Disclosure Document is the disclosure document that details information about the franchisor and the franchise system.

Because franchising is governed by federal and state laws, you need to have a clear understanding of not only the legal requirements for owning a franchise, but also your rights as a franchisee. Franchise experts recommend that your hire an experienced franchise attorney to help you navigate all the legal paperwork. There are two legal documents that you will need to sign: the FDD, which lays out information about the franchisor and the franchise system, and the franchise agreement.

One of the most important documents you will receive as a potential franchisee is a financial disclosure document also known as the FDD. The FDD is a legal document that lays out all the information about the franchisor and the franchise system.

About two weeks before you sign the franchise agreement, you will be given the FDD from the franchisor as mandated by the Federal Trade Commission.

At Shmagel’s Bagels in Ocean City, MD , we are currently looking for new franchisees . We offer a low cost entry program with reasonable fees and we will offer you both support and structure to help you get your new bagel shop off to a great start. For more information about joining our program or about creating a bagel business plan, give us a call or send us a message .

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How to Start a Profitable Bagel Shop Business [11 Steps]

Business steps:, 1. perform market analysis., are bagel shop businesses profitable, 2. draft a bagel shop business plan., how does a bagel shop business make money, 3. develop a bagel shop brand., how to come up with a name for your bagel shop business, 4. formalize your business registration., resources to help get you started:, 5. acquire necessary licenses and permits for bagel shop., what licenses and permits are needed to run a bagel shop business, 6. open a business bank account and secure funding as needed., 7. set pricing for bagel shop services., what does it cost to start a bagel shop business, 8. acquire bagel shop equipment and supplies., list of software, tools and supplies needed to start a bagel shop business:, 9. obtain business insurance for bagel shop, if required., 10. begin marketing your bagel shop services., 11. expand your bagel shop business..

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Bagel Shop Business Plan Template

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Are you interested in starting your own bagel shop Business?

Introduction

Global market size, target market, business model, competitive landscape, legal and regulatory requirements, financing options, marketing and sales strategies, operations and logistics, human resources & management, why write a business plan.

• Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
• Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
• Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
• Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
• Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
• Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
• Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
• Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
• Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
• Business plans allow you to position your brand by understanding your company’s role in the marketplace.
• Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
• Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content

• Executive Summary
• Company Overview
• Industry Analysis
• Consumer Analysis
• Competitor Analysis & Advantages
• Marketing Strategies & Plan
• Plan of Action
• Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at [email protected] . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Bagel Shop business plan, fill out the form below and download our Bagel Shop business plan template. The template is a word document that can be edited to include information about your Bagel Shop business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning

Want a bespoke business plan for your bagel shop business, our expertise, bagel shop business plan template faqs, what is a business plan for a/an bagel shop business, how to customize the business plan template for a bagel shop business, what financial information should be included in a bagel shop business plan, are there industry-specific considerations in the bagel shop business plan template, how to conduct market research for a bagel shop business plan, what are the common challenges when creating a business plan for a bagel shop business, how often should i update my bagel shop business plan, can i use the business plan template for seeking funding for a bagel shop business, what legal considerations are there in a bagel shop business plan.

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How to Start a Bagel Shop Business [Business Plan]

A bagel shop is usually a small limited-service shop that bakes and sells bagels, coffee, and other breakfast items. A bagel shop business can be as small as a single location or as big as a national chain. A good number of successful bagel shops are regional, having a few locations in a particular area.

A bagel is a doughnut-shaped yeast-leavened roll that is characterized by a crisp, shiny crust and a dense interior. Long regarded as a Jewish specialty item, the bagel is commonly eaten as a breakfast food or snack, often with toppings such as cream cheese and lox (smoked salmon).

Available statistics show that the market size of the bagel stores industry is $1.8bn and it is expected to increase 3.2%. Researchers estimate that fresh bagels account for $833.04 million in sales every year, while refrigerated bagel sales generate approximately $129.49 million and frozen bagels generate $27.55 million in annual sales at supermarkets, drugstores, and dollar retail chains across the nation.

Steps on How to Start a Bagel Shop Business

Conduct market research.

If you are considering starting a bagel shop, you would need reliable market research to be able to maximize profits from the business. The first step in the market research process for your bagel shop should be to develop market-based research questions in line with your overall business goal and objective.

In this regard, you should source for information that will help you maximize your business, give you reliable data, and clue of what your potential market will be looking out for from a bagel shop and also help you operate your bagel shop with less stress and build the business to profitability.

a. Who is the Target Market for Bagel Shop Business?

If you are thinking of opening a bagel shop then you should make target demographics all-encompassing. It should include children, students, migrants, entrepreneurs, business people, tourists, and every adult in the neighborhood where your bagel shop will be located.

b. Is Bagel Shop a Profitable Business?

Yes, the bagel shop business is very profitable. According to this statistic, 202.07 million Americans consumed bagels in 2020. This figure is projected to increase to 205.34 million in 2024.

c. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the bagel shop business.

d. Who are the Major Competitors?

• Einstein Bros Bagels. Lakewood, Colorado
• Thomas’. Horsham, Pennsylvania
• Sara Lee International. Horsham, Pennsylvania
• Nature’s Own. Thomasville, Georgia
• Pepperidge Farm. Norwalk, Connecticut
• Udi’s. Boulder, Colorado
• Franz Family Bakeries. Portland, Oregon
• Trader Joe’s. Monrovia, California
• Lender’s Bagels. Horsham, Pennsylvania
• Ray’s New York Bagels. Sharon, Massachusetts
• LilyPopp Cafe – Anaheim, California
• Boil & Bake Bagels – Flower Mound, Texas
• Talia’s Grille – Philadelphia, PA
• County Farm Bagels – Winfield, Ilinois
• Bear’s Cup – Bolton, New York
• Fat Ducks Deli & Bakery – Seattle, WA
• Tega Cay Gourmet Deli – Tega Cay, SC
• The Bagel Maker – Panama City, Florida
• Ozark Mountain Bagel – Bentonville, Arizona
• Royalicious Bagel Bakery – Charles Town, West Virginia.

e. Are There County or State Regulations or Zoning Laws for Bagel Shop Business?

Yes, there are county and state regulations and zoning laws for bagel shops in the United States. Please note that the Food and Drug Administration (FDA) sets the federal Food Code but it doesn’t oversee individual bagel shops. Instead, the various states use the Food Code as the basis for their food codes. They may adopt its rules, interpret them differently or set their own rules.

It is important to also state that in the United States, you are required to follow your state’s foodservice code. Visit the FDA website for a list of food service codes by state. Use this to find the state authority handling restaurants and bars and view the laws that apply in your state.

f. Is There a Franchise for Bagel Shop Business?

Yes, there are franchise opportunities for bagel shops. Here are some of them;

• NYC Bagel and Sandwich Shop
• Davidovich Bakery NYC
• Big Apple Bagels/My Favorite Muffin
• Einstein Bros.
• Dunkin’ Donuts
• Between Rounds
• New York Bagel Café & Deli
• Brooklyn Water Bagel
• Bagel World
• Barry Bagels
• Manhattan Bagel
• The Great American Bagel Bakery.

g. What Do You Need to Start a Bagel Shop Business?

• A Feasibility Report
• Business and Marketing Plans
• Business Licenses and Permits
• A Good Shop facility
• EIN (Employer Identification Number)/Federal Tax ID Number.
• A Corporate Bank Account
• Supplies of ingredients
• Startup Capital

Memorable Bagel Shop Business Names

• Hunger Zone© Bagel Shop, Inc.
• Zone Zero® Bagel Shop, LLC
• Deep Cookers© Bagel Shop, Inc.
• Lauretta McKenzie® Bagel Shop, Inc.
• Milky Way™ Bagel Shop, Inc.
• Francis Highlander™ Bagel Shop, LLC.
• All Day© Bagel Shop, LLC
• Donie Silvans® Bagel Shop, Inc.
• George Finney© Bagel Shop, Inc.
• Day Fresh© Bagel Shop, Inc.
• Larry Duncan® Bagel Shop, LLC
• King Baker® Bagel Shop, LLC
• Lowey Martins™ Bagel Shop, LLC
• Benny Blanco© Bagel Shop, Inc.
• Alex Core® Bagel Shop, Inc.
• Mouth Full™ Bagel Shop, Inc.
• Rees Morgan™ Bagel Shop, Inc.
• Big Bite© Bagel Shop, Inc.
• Tripple Bites® Bagel Shop, LLC
• Plaxton Foods™ Bagel Shop, Inc.

Register Your Business

A. what type of business structure is best for bagel shop.

The truth is that there are several options when it comes to the business structure of a bagel shop, but the one that most players in this line of business consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits.

Please note that an LLC will need an EIN if it has employees or if it will be required to file any of the excise tax forms listed below.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Bagel Shop Business?

• General Business License
• Health and Safety Permit
• Food Handlers’ License
• Zonal Permits
• Signage Permit
• Operational State Facility Inspections
• A music license if you want to play recorded music in your bagel shop
• A dumpster placement permit that specifies where you can put your dumpster outside your bagel shop

d. What Type of Certification is Needed to Open a Bagel Shop Business?

You don’t need any certifications to open a bagel shop business.

e. What Documents are Needed to Open a Bagel Shop Business?

• Business and liability insurance
• Federal Tax Payer’s ID
• State Permit and Building Approval
• Certificate of Incorporation
• Business License
• Business Plan
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Online Terms of Use
• Online Privacy Policy Document
• Contract Document
• Company Bylaws
• Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering opening a bagel shop business, usually you may not have any need to file for intellectual property protection or trademark. This is because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start a bagel shop business.

There is no clear-cut startup cost for a bagel shop, but available data shows that the cost of starting a bagel shop ranges between $35,000 to $250,000. But if you intend to buy a bagel shop franchise, then you should look towards spending approximately $350,000.

b. What are the Costs Involved in Starting a Bagel Shop

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $1,300.
• Marketing, Branding and Promotions – $1,000.
• Business Consultant Fee – $2,500.
• Insurance – $1,400.
• Rent/Lease – $35,000.
• Other start-up expenses include commercial satellite TV subscriptions, phone and utility deposits ($1,800).
• Operational Cost (salaries of employees, payments of bills et al) – $30,000
• Start-up Inventory – $15,000
• Store Equipment (cash register, security, ventilation, signage) – $1,750
• Furnishing and Equipping the Shop and Kitchen – $50,000
• Website: $600
• Opening party: $3,000
• Miscellaneous: $2,000

c. What Factors Determine the Cost of Opening a Bagel Shop Business?

• The size of the bagel shop
• The choice of location
• The required licenses and permits
• The types of bagels (boiled, baked, and golden-brown bagels) and related products
• The cost for branding, promotion, and marketing of the bagel shop
• The cost for furnishing and equipping the facility
• The cost of insurance
• The cost for registering the business
• Source of your supplies and ongoing expenses
• Cost of recruiting and training your staff
• The cost for the purchase and customizing of uniforms
• The cost for the grand opening of the bagel shop business

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new facility for your bagel shop business, but if you have the required finance, it will pay you to build your facility. The truth is that building or reconstructing a facility will help you come up with a facility that will perfectly fit into your overall business goals and vision.

e. What are the Ongoing Expenses of a Bagel Shop Business?

• Supplies (inventory expenses)
• Utility bills (internet subscriptions, phone bills, signage and software renewal fees et al)
• Salaries of employees

f. What is the Average Salary of your Staff?

• Shop Manager (Owner) – $45,000 Per Year
• Accountant – $32,630,000 Per Year
• Bakers – $30,000 Per Year
• Delivery Guys – $28,100 Per Year
• Cleaners – $25,000 Per Year
• Security Guard -$24,000 Per Year

g. How Do You Get Funding to Start a Bagel Shop Business

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Source for soft loans from your family members and friends.

Write a Business Plan

A. executive summary.

Big Bite© Bagel Shop, Inc. is a registered bagel shop business that will be located in one of the busiest business and residential districts in San Francisco, California. We have been able to lease a shop facility along a major road that can fit into the kind of bagel shop that we intend launching and the shop facility is located in a corner piece property directly opposite the largest shopping mall in San Francisco, California.

b. Products and Service

• Different types of bagels (boiled, baked, chocolate chip bagels, cinnamon raisin bagels, blueberry bagels, salt bagels, poppy seed bagels, and golden-brown bagels)
• Beverages and water

c. Mission Statement

Our mission is to establish a bagel shop business whose bagels will be celebrated for their tender, chewy texture and refined taste. We want to be one of the top 10 largest bagel brands in the United States.

Vision Statement

Our vision is to build a business that will not just sell bagels but a business of global-minded entrepreneurs.

d. Goals and Objectives

The goals and objectives of a bagel shop business are to provide a retail outlet where patrons can go to buy or order bagels if the shop has delivery options.

c. Organizational Structure

• Shop Manager (Owner)
• Delivery Guys
• Security Guard

Marketing Plan

A. swot analysis.

• Ideal location for a bagel shop business
• Highly experienced and qualified employees and management
• Access to finance from business partners
• Unique bagel recipe.
• Reliable and efficient inventory management system.
• Financial constraints may restrict the publicity and branding of the business
• A new business that will be competing with well-established bagel shops in the city.
• Inability to retain our highly experienced employees longer than we want during the teething stage of the business.

Opportunities:

• Bagels are Popular
• They are quite Affordable
• Ability to Cater to Everyone
• It’s a Niche Restaurant Type
• It’s Easier to Franchise
• You Can Be More Creative
• More Financial Aid Options
• Online market, new services, new technology, and of course the opening of new markets.
• The arrival of new bagel shop within our market space
• Economic uncertainty
• Liability problems
• The U.S. Food and Drug Administration (FDA) could change its regulatory status and decide to enforce strict regulations that can strangulate new businesses like ours.

b. How Do Bagel Shops Make Money?

Bagel shops make money by selling the following products;

c. Payment Options

• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via mobile money transfer

d. Sales & Advertising Strategies

• Introduce your bagel shop business by sending introductory letters alongside your brochure to households, gyms, schools, socialites, and other key stakeholders throughout the city where your bagel shop business is located.
• Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, LinkedIn to get your message across
• Create a basic website for your business to give your business an online presence
• Directly market your products.
• Engage in roadshows in targeted communities from time to time to promote your bagel shop
• Join local bagel shop associations for industry trends and tips
• Provide discount days for your customers
• Advertise our business in community-based newspapers, local TV and radio stations
• List your business on yellow pages ads (local directories)
• Encourage the use of word-of-mouth marketing (referrals)

Financial Projection

A. how much should you charge for your product/service.

The price of a bagel depends on the size and type of bagel but the median prices of bagels range from $1.80 to as much as $3.00.

b. How Much Profit Do Bagel Shop Owners Make a Year?

According to industry reports, the average bagel costs around $1.80 -$3.00, while other food items tend to vary depending on location and production cost. However, note that your annual revenue as a bagel shop owner will depend on the number of sales you have per day and the average amount spent per customer.

If, for instance, you have 100 sales per day with an average sale of $6.00 for a bagel and coffee and you’re open 7 days a week, then your revenue per year will be $219,000.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the bagel shop
• The types of bagels and related products retailed in the shop
• The location the bagel shop is covering
• The management style of the bagel shop
• The business approach of the bagel shop
• The advertising and marketing strategies adopted by the bagel shop.
• The number of years the bagel shop is in business

d. What is the Profit Margin of a Bagel Shop?

On average, bagel shops tend to have an overall profit margin of between 7.5% and 13% annually.

e. What is the Sales Forecast?

Below is the sales forecast for a bagel shop. It is based on the location of the business and other factors as it relates to such startups in the United States;

• First Fiscal Year: $320,000
• Second Fiscal Year: $450,000
• Third Fiscal Year: $600,000

Set Up your Shop 

A. how do you choose a perfect location for bagel shop.

• The demography of the location especially as it relates to people that eat bagels regularly
• The demand for bagels in the location
• The purchasing power of businesses and residents of the location
• Accessibility of the location
• The number of bagel shops, and related businesses in the location
• The local laws and regulations in the community/state
• Traffic, parking and security et al

b. What State and City are Best to Open a Bagel Shop?

• Horsham, Pennsylvania
• Dallas-Fort Worth, Texas
• Atlanta, Georgia
• Boston, Massachusetts
• Palm Beach, Florida
• Las Vegas, Nevada
• Los Angeles, California
• New York City, New York
• San Francisco, California
• Sharon, Massachusetts.

c. What Equipment is Needed to Operate a Bagel Shop?

• Industrial Oven
• Dough Cutters.
• Dough Scrapers.
• Sauce ladles & spoons.
• Dough boxes and lids.
• Dough box trolleys.
• Sauce dispensers
• Bagel boxes
• Heat-resistant gloves
• Bagel delivery bag.

Hire Employees

When it comes to hiring employees for a standard bagel shop, you should make plans to hire a competent shop manager (you can occupy this position), account clerk, bakers, delivery guys, cleaners, and security guard.

Launch the Business Proper

In recent times, no bagel shop opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening if you are operating on a low budget or you can go for a grand opening party. The bottom line is that with a proper launching of the bagel shop, you will be able to officially inform people in your city that your bagel shop is open for business.

a. What Makes a Bagel Shop Business Successful?

• Choose a good location and shop facility to launch the business
• Make available varieties of bagels (give your customers options)
• Be deliberate with your marketing sales approach
• Encourage the use of word of mouth to promote your bagel shop business
• Leverage on all available online and offline platforms to promote your bagel shop business

b. What Happens During a Typical Day at a Bagel Shop?

A typical day at a bagel shop begins with the owner making bagels, brewing coffee, and preparing other food items. As the morning progresses, everything about the business picks up and business owners move from prepping foods and drinks to serving customers. As business becomes slower later in the day, work then shifts towards cleaning and getting ready for the next day.

c. What Skills and Experience Do You Need to Build a Bagel Shop Business?

• Excellent baking and culinary skills
• Excellent customer services skills
• Interpersonal skill
• Accounting and bookkeeping skills
• Business management skills
• Bargaining skill
• Work experience in a bagel shop environment
• Experience in managing people
• Experience in business administration
• Experience in making different types of bagels.

More on Food

How to Start a Bagel Shop

Bagels are a classic breakfast food that became famous in New York City but are now enjoyed throughout the country. A bagel shop business provides bagels, which are a convenient, tasty and filling meal, to patrons for breakfast and lunch. In addition to bagels, most bagel shops also have beverages and sides, so customers can get a complete meal quickly.

Learn how to start your own Bagel Shop and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a bagel shop by following these 10 steps:

• Plan your Bagel Shop
• Form your Bagel Shop into a Legal Entity
• Register your Bagel Shop for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Bagel Shop
• Get the Necessary Permits & Licenses for your Bagel Shop
• Get Bagel Shop Insurance
• Define your Bagel Shop Brand
• Create your Bagel Shop Website
• Set up your Business Phone System

We have put together this simple guide to starting your bagel shop. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Bagel Shop Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your bagel shop?

Business name generator, what are the costs involved in opening a bagel shop.

The startup costs for a bagel shop usually total tens of thousands of dollars. Some of the largest expenses include rent, equipment costs and employee salaries (if hiring employees). Other expenses include bagel-making supplies, expenses for other foods and beverages, supplies to put bagels in and cups.

Business owners who want to keep their startup costs minimal can find a small retail location so their rent is lower. A small location will also make it easier to grab items for customers, so business owners may be able to do all the work themselves and might not need to hire an employee. Purchasing used equipment, which costs substantially less than new, can also provide significant savings.

What are the ongoing expenses for a bagel shop?

The ongoing expenses for a bagel business include rent, licensing fees, employees’ salaries, costs for bagel-making supplies and other foods, costs for beverages, and costs for serving supplies.

Who is the target market?

An ideal customer for a bagel shop business is someone who eats breakfast but doesn’t have much time. Bagels are a quick, satisfying food. Bagel shops often appeal to both people with lots of discretionary income and those on tighter budgets, because bagels are relatively inexpensive.

How does a bagel shop make money?

A bagel shop business makes money by selling bagels, other food items and beverages to customers. Some businesses may also cater events.

An article by Serious Eats looked at the price of a bagel at several bagel chains in New York (and Dunkin’ Donuts). A plain bagel ranged in price from $1.80 to $3.00, and a bagel with cream cheese ranged from $1.65 to $4.50. Prices elsewhere might be slightly lower, as New York City is known both for its bagels and high prices.

The other foods and beverages sold by bagel shops, such as fresh fruit, yogurt, coffee and tea usually cost about the same as a bagel or a bagel with cream cheese.

How much profit can a bagel shop make?

How much a bagel shop business can make depends on how many customers a business serves in a day, week, month or year. For this reason, location selection is extremely important when starting up a bagel shop. In order to succeed, a shop should be located in a busy area.

How can you make your business more profitable?

A bagel shop business can increase its profitability by upselling customers. Featuring bagel sandwiches, which sell for more than a bagel with cream cheese, and offering other options, like espresso beverages and granola, can increase the average ticket price.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your bagel shop is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a bagel shop. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

In particular, most states require retail businesses such as bagel shops to obtain a seller’s permit. A seller’s permit enables states to record and collect taxes from goods (and sometimes service) sales.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Bagel Shop needs and how much it will cost you by reading our guide Business Insurance for Bagel Shop.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a bagel shop

All marketing efforts should be focused on residents, workers and commuters who are in the area that a bagel shop serves, which can be fairly small. Signs help draw attention to a business.

To get people in the door initially, business owners can go to nearby businesses with coupons for free bagels or coffee. Giving away free items will encourage people to visit, and word will quickly spread if people like what they have.

How to keep customers coming back

A bagel shop business can set itself apart by making authentic bagels. Many places, including coffee shops, grocery stores and diners, offer bagels. These are often frozen products that are thawed, though. A fresh-baked bagel will taste much better, and many people will specifically seek out great bagels. For this reason, business owners should take a bagel-making course.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Anyone who is passionate about food and enjoys serving other people may be well-suited for opening a bagel shop business. The business involves lots of hands-on work making bagels and brewing coffee, and business owners are regularly serving and interacting with customers.

Because bagels are mainly eaten for breakfast and lunch, bagel shops are open during the morning and, sometimes, early afternoon. Owners should be prepared to work almost every morning, although they may close one day a week so they can have a day off. Additionally, many owners close their businesses for holidays.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a bagel shop?

A bagel shop business owner starts their day in the early morning making bagels, brewing coffee and preparing other food items. As the morning progresses, business picks up and business owners transition from prepping foods and drinks to serving customers. As business slows later in the day, work usually focuses on cleaning and getting ready for the next day (although any customers that come in while the business is open are still served).

What are some skills and experiences that will help you build a successful bagel shop?

Bagel business owners should, first and foremost, know how to make bagels. Many companies sell bagels wholesale that can be baked in-store, which is relatively easy to do. Business owners that want to bake their own bagels, however, should take a bagel-making course to learn the craft. There are many companies that offer short classes on bagel making. Sour Flour and  the International Culinary Center are two companies that hold workshops.

Business owners should also be familiar with how to manage their workflow and employees. Visiting other bagel shops and observing how they run their operations is a free way to get some insights. Bagel shop owners in other cities may be willing to sit down and talk, as a bagel shop in a different city won’t create competition for them.

What is the growth potential for a bagel shop?

A bagel shop business can be as small as a single location or as big as a national chain. Many successful bagel shops are regional, having a few locations in a particular area.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

How and when to build a team

A small bagel shop business can be run with just one person, but it involves a lot of work. As soon as possible, at least one employee should be hired to help expedite service during busy hours and relieve the owner of some day-to-day duties.

The next person hired is usually someone who can bake, although they may also perform other duties. Once a baker is hired and trained, the owner can take an occasional day off.

Depending on how big and busy a bagel shop is, it may be necessary to hire additional employees. A bagel shop business may have anywhere from just a few to a dozen or more employees.

According to PayScale , a baker at a bagel shop makes an average wage of $11.24 an hour. A cashier who doesn’t bake bagels earns about $8.85 per hour. Other employees’ wages may range between these two figures, depending on the level of responsibility that an employee has.

Useful Links

Industry opportunities.

• National Bagel Association

Real World Examples

• Experience of bagel owners
• Experience of family who purchased an Einstein bagel store
• Small bagel franchise

Further Reading

• Example bagel shop business plan

Have a Question? Leave a Comment!

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How to Open a Bagel Shop: Starting a Bagel Shop Business Steps

Maddie Rocklin Author

Maddie Rocklin

Maddie Rocklin is a writer and communications consultant, working mostly with political, nonprofit, and social impact organizations. In her free time, you can find her taste-testing new reposados for her favorite drink - tequila on the rocks with three limes.

What Do You Need to Start a Bagel Shop? (Checklist)

From window service on a busy street in New York City to a quaint, bakery-style shop with sit-down dining in a suburb, to a fast-casual joint off a busy highway exit or a home-kitchen catering service that supplies local businesses and families with delicious breakfast spreads, deciding on the format of your bagel shop is an important first step. 

Consider the customers you’re hoping to reach, where you want to reach them, and what resources and funding you have available to you. Once you have this step down, it’ll help inform the development of your business plan.

How Much Money Do You Need to Start a Bagel Shop?

In theory, starting a bagel shop sounds like a fun idea, but it’s no small investment and there is no single, easy answer to this question. Instead, the cost of starting a bagel shop ranges depending on the location, size, and design of your business. 

On average, the overall cost to open a restaurant — with all expenses accounted for — is between $100 and $800 per square foot, according to FreshBooks.com, with costs varying based on location, concept, size, materials, new or existing location, and equipment. That's a median cost of $450 per square foot. For a restaurant operating out of hundreds or even thousands of square feet, that number can add up quickly.

1. Choose a Business Format

Start by deciding what your bagel shop will look like. 

2. Create Your Business Plan

Think of your business plan as the dough from which you’ll bake your bagel shop into existence – you might get innovative and adjust the recipe, or add in new ingredients as the process develops, but mixing up this initial blueprint is integral to setting your business up to rise to the occasion.  

What you’ll knead: 

An executive summary and overview of what your business will look like

The people who make up your team

An industry analysis, including data on your target market, location, and competition

An outline of your marketing strategy

Operations details, including company policies, systems, suppliers, and what jobs to hire for

Financial analysis, including key costs and first-year projections

3. Pick Your Location

If you want to sell bagels to hungry travelers looking for a quick bite on a long drive, an easy-to-access, fast casual spot off the highway might be perfect for your business.

If you want to reach college students or young professionals craving carbs on a Sunday morning, consider setting up shop in a city with proximity to college campuses, apartment buildings, and office buildings alike.

Maybe you’d rather cater birthdays or office functions, and are ready to turn your home-kitchen into the best bagel supplier in town. Or, you love the flexibility of a food truck, and would rather be on-the-go, cooking up tasty goods and serving spreads all across town. 

Your location will, in large part, determine your customers – and, by extension, your revenue – so make sure you’re considering components like accessibility (do you have parking, bike racks, are you close to public transit?), permits and zoning requirements, rent and utilities, sustainability, style and aesthetic, and anything else that would impact the experience customers have ordering and eating in your space. 

4. Apply for Licenses and Permits

No matter where you open your business, whether it has a foundation or wheels, you will need certain licenses and permits  to be able to operate your shop. 

The sooner you figure out which you’ll have to obtain and how much it’ll all cost, the less likely it'll be that you’ll have to account for missing pieces down the road. Leave the holes to the bagels and fill in your plan with enough time to get all of your license and permit requirements in order.  

Restaurant Opening Calculator

This calculator lays out some of the fundamental financial costs of opening a restaurant, so you can start planning and bring your dream restaurant to life.

5. Taxes, DBA, and EIN

Tax requirements are another unavoidable component of opening any kind of business. 

Make sure the only twist in your plan is of the dough variety by figuring out necessary tax information – like your DBA (“doing business as,” or your company’s trade name under which you’ll be conducting business) and your EIN (Employer Identification Number, or the number assigned to your business by the IRS for tax identification purposes) – early on in your planning process. 

Starting a business is hard enough as it is. Getting this step done sooner rather than later will help keep you moving forward on the path of yeast resistance! 

6. Create a Marketing Plan

Every business, restaurant, and bagel shop is one-of-a-kind, with recipes, products, location, design, and customers that are special to that individual store – and it’s important that your marketing plan reflect that same uniqueness to show that you understand and can cater to your specific audience. 

While that means that every marketing plan will be different, here are some components that are always helpful to consider:

Branding – including name, logo, colors, fonts, and anything else in your brand kit

Social media presence – including Instagram, Facebook, Twitter, TikTok, LinkedIn, and more

Production – building visual (photo and video) and written content to engage customers via social media, email lists, or other marketing channels

Advertising – in addition to social media, advertising includes radio, print advertising, digital advertising, email marketing, and other relevant campaigns

Search engine optimization – strategic accessibility of your website on relevant search engines

7. Understand Your Finances and Operating Expenses

Like we said, opening up any business is a challenge – and an expensive one at that. Make sure you take the time to consider how you’ll come up with the dough necessary for your new endeavor. 

First, you’ll need to figure out how much it’ll cost you to open your bagel shop. Once you have that number, you can explore financing options, like loans, cash advances, lines of credit, crowdfunding, friends and family fundraising, and more . 

Next, you’ll need to make sure your business will be financially sustainable after it opens. This means understanding key data like your projected costs and revenue, profitability, and business trajectory. Some of the most important performance metrics to help you track these numbers include:

Break-even point

Cost of goods sold (COGS)

Overhead rate

Food cost percentage

Gross profit

Employee turnover rate. 

8. Design Your Menu

Okay, you’ve made it through the taxes, regulations, and expenses – now, it’s time for the fun part! Your bagel shop menu.

There are (baker’s) dozens of ways you can choose to sell your bagels – the bagel flavor opportunities alone are endless, but what about cream cheese or other spreads? Will you offer any different or unique flavors? If so, will you offer tubs to-go or only serve your spreads on your bagels? Can the bagels be toasted? Will you sell bagel sandwiches? Mini bagels? How many at a time? What combos will you provide? What about coffee or other drinks to go with your baked goods? 

Also, consider which bagels attract the most business – do you have a fan-favorite bagel, best seller sandwich, or signature combo option? What makes your shop stand out? Will you switch up your menu with the seasons or stick to tried-and-true classics? Will you collect customer feedback? If yes, how so? And how will you integrate it into your menu?

Answers to all of these questions – and more – will become clear as you work through crafting the perfect menu for your bagel shop. 

9. Establish Key Operating Infrastructure

Next, you’ll have to choose a supplier . 

Whatever your menu looks like, you’ll want to make sure you’re picking a supplier who can provide all of the ingredients you need. Some questions to keep in mind as you consider the best choice for your bagel shop are: 

How big is the supplier? Would you prefer a company that’s smaller and more local, or go with a bigger, more established business?

How reliable are they? Can they make sure your shop is always fully stocked with the ingredients you need? 

Do you trust them? Is the quality of the food what they say it will be? Are the costs fair?

What will your customers think? How will they feel about where you get your food products influence consumer behavior? 

What values feel important to represent in your supplier selection? Do they use sustainable practices? Are their goods ethically sourced? 

Once you choose your supplier, it’ll be important to keep track of your inventory. One option is setting up systems to help you manage what food products you have in stock, prevent food waste, and make sure you’re being as economical as possible with food and other business-related costs .

10. Select Your Equipment and Point of Sale (POS) System

You have your location. You’ve figured out your taxes and expenses, licenses and permits. You’ve marketed your bagel shop. You have your food products. Now, you just need the right equipment to bring your menu to life. 

The tools and appliances you’ll need will depend on the format of your bagel shop – a home kitchen will likely require different equipment than a city bagel stand or highway bagel stop. But no matter what your business looks like, choosing the right equipment for your bagels is essential to meeting your kitchen and customer needs. 

In addition to kitchen equipment, it’s also important to keep restaurant technology in mind. How will customers place orders, whether in-store or online? How will you keep track of sales, payments, and other shop data? Take your time exploring your point of sale (POS) system  options and choosing the best fit for your bagel shop. 

11. Map Out Your Floor Plan

This may be step 11, but don’t be fooled. The design of your business is just as important as any other step in this list – because the way your bagel shop is designed is the way your customers will experience it. 

You have an opportunity to build this experience for your customers from the ground up, so what elements will you incorporate to ensure they keep coming back for more? 

As you plan your space, consider some of the following questions:

How welcoming is your bagel shop? Is it immediately obvious where to get in line, where to order, where to sit? Is your layout easy to navigate? Does it invite customers in or is it overwhelming and confusing?

How will you leverage the exterior of your space to attract potential customers? Will you go for an attention-grabbing sign or decorations? Will you opt for a more sleek, minimal approach? 

How comfortable is your space? Will you have a seating area? Indoors, outdoors, or both? Is your furniture clean and inviting? Do you offer amenities like WiFi and public restrooms? 

What is your shop aesthetic? What’s the lighting like? What artwork, mirrors, or other decor have you incorporated?

The answers to these questions will determine the way people feel and think about your shop – and ensuring those feelings and thoughts are positive is essential to driving revenue and keeping your business afloat. Make sure to take your time thinking about how you’ll cultivate your space to build the best possible overall experience for your customers. 

12. Build Your Team

Congrats! You have everything you need to open your bagel shop. Just one more – very important – question: who are you going to open it with?

You might have all of the components, but they’re not going to put themselves together. The people on your team will determine if and how your vision is realized, so take your time developing a plan for hiring, training, supporting, and retaining your staff to make sure you’re bringing the best people for the job together and setting your bagel shop up for long-term success!

My favorite kind of bagel is plane – because we’re ready for takeoff!

No matter who you are or how much experience you have, cooking up a new concept from scratch can be intimidating. As you work to make your bagel shop vision a reality, remember you can always refer back to this list for any tips, tricks, and guidance you need. And before you know it, you’ll be filling a hole in the market with your deliciously successful bagel business! 

Restaurant Business Plan Template

No matter where you’re at in your restaurant ownership journey, a business plan will be your north star. Organize your vision and ensure that nothing is overlooked with this free template.

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How To Write a Business Plan for New York Bagel Shop in 9 Steps: Checklist

By alex ryzhkov, resources on new york bagel shop.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan
• Bundle Business Plan & Fin Model

Are you dreaming of opening a New York Bagel Shop in the bustling streets of the Big Apple? Well, you're not alone! The bagel industry is booming, with a growing demand for these delicious round treats. According to recent statistics, the bagel market is expected to reach a whopping $973 million by 2025, with a compound annual growth rate of 2.5%. This presents a golden opportunity for aspiring bagel entrepreneurs like you to carve out a niche in this thriving industry.

Before you embark on this exciting journey, it's crucial to have a solid business plan in place. But don't worry – we've got you covered! In this article, we will guide you through 9 essential steps to create a comprehensive business plan for your very own New York Bagel Shop. From researching the industry to estimating your financial needs, we'll help you set a strong foundation for your bagel business success.

So, grab a cup of coffee and get ready to dive into the world of bagels as we explore each step in detail. By the end of this journey, you'll have a clear roadmap to follow and the confidence to turn your bagel dreams into a reality.

Now, let's get started!

Research The Bagel Industry

Before starting any business, it is crucial to conduct thorough research on the industry you plan to enter. By researching the bagel industry, you can gain a deeper understanding of the market, competitors, and consumer preferences. This research will serve as a foundation for your business plan and help you make informed decisions.

• Explore market trends: Stay up to date with the latest trends in the bagel industry. Are there any emerging flavors or dietary preferences that you should consider? Understanding these trends can help you create a product and marketing strategy that appeals to your target market.
• Analyze customer demand: Investigate the demand for bagels in your target location. Is there a growing demand for artisanal bagels, or are consumers more inclined towards quick and convenient options? Understanding customer preferences will help you align your offerings with their needs.
• Study the competition: Identify and study existing bagel shops in your area. Analyze their menu offerings, pricing strategies, customer reviews, and marketing tactics. This analysis will help you determine how you can differentiate your New York Bagel Shop from competitors.
• Attend local food events and expos to network with industry professionals and gain insights into the bagel industry.
• Join online forums and communities related to the food industry to learn from experienced entrepreneurs and share ideas.
• Conduct surveys or focus groups to gather direct feedback from potential customers, allowing you to better understand their preferences and expectations.

By investing time in researching the bagel industry, you can ensure that your business plan is well-informed and tailored to the needs of your target market. This knowledge will help you make strategic decisions throughout the planning and execution stages of your New York Bagel Shop.

Identify Your Target Market

Identifying your target market is crucial for the success of your New York Bagel Shop. By understanding your target audience, you can effectively tailor your products, services, and marketing strategies to meet their needs and preferences. Here are some key steps to help you identify your target market:

• Research demographics: Start by gathering information on the demographics of your potential customers. Consider factors such as age, gender, occupation, income level, and location. This data will give you a better understanding of who your customers are and enable you to create targeted marketing campaigns.
• Conduct market surveys: Engage with your community by conducting surveys to gather insights about their preferences, habits, and expectations when it comes to bagels. Surveys can be conducted online, through phone calls, or in-person at local events. This direct feedback from potential customers will provide valuable information to shape your business strategies.
• Analyze competition: Study your competitors to identify gaps and opportunities in the market. Look at the types of customers they attract and consider how you can differentiate yourself from them. Understanding their strengths and weaknesses will help you position your bagel shop uniquely.
• Identify niche markets: Consider if there are specific niche markets that you can cater to. For example, you could focus on providing gluten-free bagels, vegan options, or specialty flavors that are not commonly available in your area. This can attract a loyal customer base seeking unique and alternative bagel offerings.
• Engage in social listening: Utilize social media platforms to monitor conversations and gather insights related to bagels. This will help you understand current trends and customer preferences in real-time.
• Collaborate with local businesses: Consider partnering with nearby coffee shops, hotels, or offices to expand your reach and attract customers who may be looking for a bagel shop nearby. This strategic collaboration can help you tap into a larger customer base.
• Attend local events: Participate in community events and food festivals to gain exposure and interact with potential customers. This face-to-face interaction will give you firsthand insights into their preferences and provide an opportunity to promote your bagel shop.

Conduct A Competitive Analysis

When starting a New York bagel shop, it is crucial to conduct a thorough competitive analysis to understand the market landscape and identify potential opportunities for success. This analysis will provide valuable insights into your competitors' strengths and weaknesses, allowing you to position your business effectively.

Here are some key steps to follow when conducting a competitive analysis:

• Identify your direct competitors: Begin by researching existing bagel shops in your target market. Look for nearby establishments that offer similar products and services to yours.
• Evaluate their strengths and weaknesses: Assess what makes each competitor stand out, such as unique flavors, quality ingredients, or exceptional customer service. Identify any weaknesses or gaps in their offerings that your bagel shop could address.
• Analyze their pricing strategy: Compare the prices of your competitors' products and services. Determine whether they are targeting a specific market segment by offering premium or affordable options.
• Assess their marketing efforts: Study your competitors' marketing tactics, including their online presence, social media engagement, and advertising strategies. Look for opportunities to differentiate your bagel shop by offering a unique value proposition.
• Consider their customer reviews and feedback: Read customer reviews and feedback about your competitors' bagel shops. Note common complaints or praises to understand areas where you can excel or improve.

Tips for conducting a competitive analysis:

• Use online resources: Utilize search engines, social media platforms, and review websites to gather information about your competitors.
• Visit their establishments: Take the time to visit your competitors' bagel shops to observe their operations, customer interactions, and overall ambiance.
• Seek feedback from potential customers: Conduct surveys or interviews to gather insights from individuals who may be interested in visiting your bagel shop.

By conducting a comprehensive competitive analysis, you can gain a deeper understanding of the market and identify opportunities to differentiate your New York bagel shop. This knowledge will inform your business strategy, allowing you to create a unique selling proposition that appeals to your target audience.

Create A Unique Selling Proposition

A unique selling proposition (USP) is a statement or slogan that sets your bagel shop apart from competitors and helps attract and retain customers. It should highlight the unique benefits and value that your bagel shop offers to your target market.

To create an effective USP:

• Start by identifying your target market's needs and preferences. Understand what they value in a bagel shop, such as freshness, authenticity, variety, or convenience.
• Highlight what makes your bagel shop unique and how it meets those specific needs. This could include using locally sourced ingredients, offering exclusive flavors, or using traditional baking techniques.
• Emphasize the benefits customers will experience by choosing your bagel shop over others. These benefits can include exceptional taste, personalized service, or a delightful ambiance.
• Be clear and concise in your USP to ensure it is memorable and easily understood by potential customers.

Tips for creating a compelling USP:

• Focus on what truly differentiates your bagel shop from competitors in your area.
• Consider conducting market research or surveys to gain insights into what customers find most appealing about your bagel shop.
• Showcase any certifications, awards, or unique features that add value to your bagel shop.
• Test your USP on a small group of potential customers to gather feedback and refine it if necessary.
• Ensure that your USP is consistently communicated across all marketing materials and platforms to build brand recognition.

By creating a compelling and unique selling proposition, your bagel shop can effectively differentiate itself from competitors and attract customers who resonate with your offerings. A strong USP can serve as a powerful marketing tool and contribute to the success of your bagel shop venture.

Determine Your Business Structure

When starting a New York Bagel Shop, it is crucial to determine the most suitable business structure for your venture. The business structure you choose will affect various aspects of your operations, including taxation, legal liabilities, and the ease of obtaining funding.

Here are some important considerations when determining your business structure:

• Sole proprietorship: This is the simplest form of business structure where you are the sole owner and responsible for all aspects of the business. It offers complete control but also entails personal liability for any debts or legal issues.
• Partnership: If you plan to run the bagel shop with one or more partners, a partnership structure might be suitable. It allows for shared responsibilities and resources, but each partner is typically personally liable for the partnership's obligations.
• Limited Liability Company (LLC): Forming an LLC provides personal liability protection for owners while allowing flexibility in management and taxation. It combines features of both a corporation and a partnership, making it a popular choice among small businesses.
• Corporation: If you envision significant growth potential or plan to seek investment, forming a corporation could be the right choice. Corporations offer limited liability for shareholders and are considered separate legal entities.
• Consult with a legal professional or business advisor to understand the legal and financial implications of each business structure.
• Evaluate the long-term growth plans for your bagel shop and consider how different structures align with those goals.
• Consider the level of personal liability you are comfortable with, as this can vary significantly between business structures.
• Keep in mind that the business structure you choose can be changed in the future if needed, but it is best to lay a solid foundation from the start.

By carefully considering your business structure, you can set the stage for a successful New York Bagel Shop that aligns with your goals and ensures legal and financial protection.

Outline Your Products And Services

When it comes to starting a New York Bagel Shop, it's essential to have a clear outline of the products and services you will offer. This will not only help you streamline your operations but also provide a foundation for your marketing and branding efforts.

First and foremost, your primary product will be the bagels themselves. As a New York Bagel Shop, it's important to emphasize the authenticity and quality of your bagels. Consider offering a variety of flavors such as plain, sesame, poppy seed, cinnamon raisin, and everything bagels to cater to different tastes.

Toppings and spreads are another crucial aspect of your product lineup. Customers should have a diverse selection of spreads like cream cheese, flavored cream cheeses, butter, and various jams to enhance the flavors of their bagels. You can even consider offering specialty spreads like smoked salmon cream cheese or avocado spread for those looking to elevate their bagel experience.

Alongside bagels and spreads, it's important to offer beverage options to complement your customers' orders. Consider serving freshly brewed coffee, espresso-based drinks, and a selection of teas. These offerings can help attract a wider customer base and provide additional revenue streams.

While bagels are the primary focus, don't overlook the potential for complementary food items that can enhance your customers' experience. Consider offering freshly baked pastries, breakfast sandwiches, deli sandwiches, salads, or soups. These options can appeal to customers seeking a more substantial meal or those looking for variety beyond bagels.

Catering services can be a great opportunity to expand your business and reach a broader market. Consider offering catering packages for business meetings, events, or special occasions. This can include bagel platters, sandwich trays, coffee service, and even a customized menu based on customers' preferences.

Tips for outlining your products and services:

• Conduct market research to identify popular bagel flavors and toppings in your area.
• Consider offering seasonal or limited edition flavors to create excitement and encourage repeat business.
• Explore partnerships with local suppliers to source high-quality ingredients for your products.
• Create a clear and visually appealing menu that showcases your bagel flavors, toppings, and additional food items.
• Ensure that your bagel shop has the necessary equipment and staff to efficiently produce and serve your products.

By outlining your products and services, you can ensure that your New York Bagel Shop stands out in the competitive market. Remember to always prioritize the quality of your bagels, provide a variety of options, and stay attentive to the evolving preferences of your target market.

Develop A Marketing Strategy

Developing a comprehensive marketing strategy is crucial for the success of your New York Bagel Shop. It allows you to reach your target market, build brand awareness, and ultimately drive sales.

Here are some important steps to consider when developing your marketing strategy:

• Define your target market: Identify who your ideal customers are, their demographics, preferences, and buying behavior. This will help you tailor your marketing efforts to reach the right audience.
• Create a strong brand identity: Establish a brand that sets your New York Bagel Shop apart from the competition. Develop a unique brand name, logo, and visual identity that represents the authentic experience and quality your business offers.
• Digital marketing: Invest in a well-designed website that showcases your bagel shop's offerings, location, and contact information. Enhance your online presence through search engine optimization (SEO), social media marketing, and email marketing. Engage with customers through regular updates, promotions, and engaging content.
• Local marketing: Leverage your physical location by partnering with nearby businesses, such as coffee shops or hotels, to cross-promote each other's offerings. Distribute flyers, posters, or coupons in the local area. Join community events or sponsor local organizations to increase brand visibility.
• Loyalty programs and promotions: Implement a loyalty program that rewards customers for repeat visits. Offer occasional promotions that highlight unique bagel flavors and pairings to attract new customers and encourage existing ones to try something new.
• Catering services: Develop a strategy to market your bagel shop's catering services to local businesses, events, and individuals. Create appealing catering menus and packages, and actively promote this additional revenue stream.
• Consider partnering with food bloggers or influencers in your area to showcase your bagel offerings and generate buzz.
• Offer limited-time promotions or discounts for first-time customers to encourage them to try your shop.
• Monitor and respond to online reviews and feedback promptly to build a positive reputation.

By developing a solid marketing strategy, you can effectively promote your New York Bagel Shop, attract customers, and build a strong brand presence in the competitive market.

Estimate Your Financial Needs

Estimating your financial needs is a crucial step in developing a business plan for your New York Bagel Shop. It allows you to determine how much funding you will require to start and operate your business effectively. By accurately estimating your financial needs, you can demonstrate to potential investors or lenders that you have a solid understanding of the financial aspects of your venture.

Here are some important considerations when estimating your financial needs:

• Start-up Costs: Calculate the initial expenses required to launch your bagel shop. This includes costs such as leasehold improvements, equipment purchases, initial inventory, permits, licenses, and legal fees.
• Operating Expenses: Estimate your daily, weekly, and monthly expenses to keep your business running smoothly. This includes rent, utilities, staff wages, ingredient costs, marketing expenses, and insurance.
• Revenue Projections: Based on market research and your target market analysis, estimate your expected sales and revenue. This will help you gauge how long it may take to break even and start making a profit.
• Cash Flow Analysis: Determine your cash flow projections, including expected inflows and outflows, to ensure that you have enough funds available to cover operating expenses and any unforeseen circumstances.
• Consult with an accountant or financial advisor to ensure your financial estimates are accurate and realistic.
• Consider creating multiple financial scenarios to analyze potential risks and opportunities.
• Research funding options, such as bank loans, grants, or investor partnerships, to determine the best sources of financing for your bagel shop.
• Regularly review and update your financial estimates as your business evolves and grows.

Estimating your financial needs requires thorough research and careful analysis. It is important to be realistic and conservative in your estimations to ensure the long-term success and sustainability of your New York Bagel Shop.

Secure Funding Options

Securing funding is an essential step in starting your New York Bagel Shop. There are several funding options available to consider, and choosing the right one for your business can make a significant impact on its success. Here are a few options to explore:

• Personal Savings: Using your personal savings or investments is a common way to fund a small business. It provides you with complete control and avoids the need for repayment or giving up equity.
• Traditional Bank Loan: Applying for a loan from a traditional bank is a more conventional approach. Develop a detailed business plan and financial projections to increase your chances of getting approved.
• Small Business Administration (SBA) Loan: The SBA provides loan programs to support small business owners. These loans often have more favorable terms and lower interest rates than traditional bank loans.
• Investors: Seeking investments from angel investors or venture capitalists can provide you with the capital needed to start or expand your business. Be prepared to present a compelling business plan and demonstrate the potential for a high return on investment.
• Crowdfunding: Crowdfunding platforms like Kickstarter or Indiegogo allow you to raise funds from a large number of individuals who are interested in supporting your business idea. This option also provides an opportunity to generate early buzz and feedback from potential customers.
• Grants and Contests: Research and apply for grants or participate in business contests. These opportunities can offer financial support and additional exposure for your New York Bagel Shop.
• Ensure you have a solid business plan and financial projections before approaching potential lenders or investors.
• Consider a combination of funding options to diversify your sources of capital.
• Take advantage of local resources, such as Small Business Development Centers or business incubators, which may offer guidance and connections to funding opportunities.
• Be prepared to negotiate terms and conditions when seeking funding from investors.
• Keep in mind that securing funding can take time, so start your search well in advance of your planned opening date.

In conclusion, writing a business plan for a New York Bagel Shop involves careful research, strategic planning, and a clear understanding of the target market and competition. By following the nine steps outlined in this checklist, aspiring bagel shop owners in New York can set themselves up for success and create a unique and thriving business in the competitive food industry.

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Bagel Shop Business Plan and SWOT Analysis

Bagel Shop Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Bagel Shop Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Bagel Shop business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

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• Three SWOT Analysis Templates
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Bagel shops have been around for almost a century and they originated in major metropolitan areas especially within areas that have a large Jewish population. These days, everyone enjoys bagels and these businesses have expanded by not only offering these types of products but also new number of other products as well such as doughnuts. Most bagel shops offer a broad variety of not only breakfast focused bagel sandwiches but also provide lunch options as well. Many of these locations also operate as cafés and server a broad array of beverages including coffees, bottled beverages, and tease. Start up cost for new bagel shop are relatively low in these businesses can be started for as little as $30,000 or as much is $100,000 depending on the leasehold improvements that are required by the business.

The gross margins from sales are extremely high, and most bagel shops report that they produce gross profits ranging anywhere from 80% to 83% of their aggregate income. It should be noted that the marketing and operating expenses of these businesses can be moderately high in highly competitive markets. These businesses are relatively immune from negative changes in the economy given the fact that bagels are relatively inexpensive and people will continue to purchase them as breakfast options.

A bagel shop SWOT analysis is typically produced in conjunction with both a business plan and a marketing plan. As relates to strengths, bagel shops produce very high gross profits and are always able to remain profitable. These businesses are frequently sought after by individuals on an ongoing basis.

For weaknesses, most bagel shops to face a substantial amount of competition within any given market. They will face competition not only from other bagel shops but also from cafés and other eateries that provide these food products as part of their overall offerings. There are always risks relating to inventory spoilage as well for any food and beverage business.

For opportunities, most bagel shops expand by simply establishing new locations within their regional market. One of the other ways of these companies expand is by offering delivery to corporations that freely purchase large amounts of bagels for their employees and clients. This can create highly predictable streams of revenue on an ongoing basis for these businesses.

For threats, outside of a major economic recession the primary threat faced by these businesses is other competitors in the market. Rising coffee costs can also make a modest and in a profit and loss statement for these types of business. However, outside of these risks there’s really nothing is going to change about the bagel shop industry.

A bagel shop business plan should be developed especially if the entrepreneur is going to be seeking capital from private investors, financial situations, or third-party lenders. This business plan should feature a three-year profit and loss statement, cash analysis, balance sheet, and breakeven analysis. As it relates to the industry research portion of the business plan, there are approximately 70,000 companies that own or operate one or more bagel shop and/or cafe locations. Each year these businesses produce about $50 billion in revenue and provide jobs for about 800,000 people. As with any type of business plan that is focused specifically for retail food and beverage business, and expansive demographic analysis should be provided in the documentation as well. As a relates to the specific statistics need to be showcased these include population size, population density, annual median household income, annual family income, estimated household net worth, and the percentage of people that eat breakfast outside of their home every single day. Special importance should be paid to the median household incomes and this will dictate the amount of money the people typically spend on food in a retail setting.

A bagel shop marketing plan also needs to be developed in order to ensure that people come to location frequently and on an ongoing basis. Most importantly, the acquisition of a highly visible retail location will substantially reduce the startup risks and ongoing marketing risks associated with this type of business. Although this may translate into a higher operating expense as well as a higher startup expense – the risks of having the business go under our substantially ameliorated in markets where an individual is able to secure a highly visible location that can be reached by tens of thousands of people per day.

Almost all bagel shops will offer discounts including free offerings during a one two  month grand opening. This will allow individuals to come to location and enjoy the company’s products while understanding where it is and what they can purchase their. This is commonly done among most retail food and beverage businesses.

Almost all food and beverage business is also now maintain an expansive online presence so that people can find them very quickly over the Internet.  It is very important to have a mobile friendly website ensures that people can quickly find a bagel shop location on their phone when they are searching for local eateries. Most of these businesses also maintain an expansive presence on social media in order to ensure that they can be recommended by friends and family. Almost all social media platforms, including FaceBook and Twitter, allow for reviews to be placed on most small businesses pages. Strong reviews can provide a strong degree of trust and visibility for any local or regional bagel shop chain.

These are mainstay food and beverage businesses, and they will continue to be in demand at all times. The low start up costs coupled with the moderate operating expenses can make these business lucrative small business opportunities for entrepreneurs that have a substantial amount of experience in the food and beverage industry. Most importantly, these businesses once they are established have very easy access to capital and can establish additional locations very quickly either with borrowed funds or with the retained earnings of the business. These companies are not subject automation, and it will continue to be in demand moving forward.

How to Start a Bagel Shop Business

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Bagel Shop

Do you want to start a bagel shop? If YES, here is a complete guide to starting a bagel shop business with NO money and no experience .

Bagels can be regarded as a classic breakfast food that started off becoming popular in New York City before being adopted by other states in the country. Bagels are now considered as a filling, tasty and convenient meal that can be taken for breakfast and lunch.

Most bagel shops do not however sell just bagels as they also sell other beverages and food items so that they can cater to a variety of patrons and also ensure that their customers can get a complete meal. Therefore, if you are looking to start a bagel shop business, you should not only think of the revenue that you will generate but you should also be one that is passionate about food and also enjoy serving others.

Running a bagel shop involves a lot of work because you will not only be making or selling bagels to a whole lot of customers on a regular basis but you will also be brewing coffee and selling other beverages as well. It is important for you to note that your bagel shop will be open not just in the morning but also early afternoon because bagels are taken as breakfast and sometimes lunch.

Therefore, you should prepare your mind at opening your bagel shop almost every morning except for certain holidays. Although some bagel shop owners take a day off every week to rest; you should ensure that you study your area well before doing this.

One aspect that you will need to decide on regarding your business idea is if you intend to make the bagels yourself or just sell them.

If you are looking to make the bagels yourself, you should not only know what bagel making equipment you will need, you should also have an idea of the several recipes that you are going to use in creating a variety of bagels in order to be able to serve as many different customers as possible.

If you will however just be selling the bagels without making them, then you could partner with someone making them. It is however important to note that most bagel shops make their own bagels.

Even though successful bagel shops are usually regional, this does not mean that you cannot choose to become a national chain if you want. However, regardless of what you are striving towards, you should ensure that you have carried out a thorough research about the business in order to ensure that you have all the facts necessary to help you achieve your goals and objectives.

Your research should enable you know who you might be competing against, where they are located and what direct impact they are likely to have on your business. Your research should also let you know who your intended target are, how to penetrate and get their attention, therefore getting a fair market share.

Having a business plan is very necessary when starting a business regardless of the nature because a business plan is a map that will give you a view of how your business should run and what decisions and actions you should take in certain circumstances.

writing a business plan and making it comprehensive enough can be overwhelming especially if you are going to use this to source for funds in starting or running your business. You can therefore get a professional business plan writer to help you write out one or you can download a template online to aid you in writing one if you are on a tight budget.

Steps to Starting a Bagel Shop Business

1. understand the industry.

Out of the 61 percent of adults who take bagels, over 50 percent prefer their bagels fresh. A majority of those that take bagels see it as a main dish and so only take it with toppings and beverages as an accompaniment.

The consumption of Bagel is very popular in New York and it is favored over other bread products. There are some that consider bagels to be a meal for the elites, even though bagels can be afforded by almost everyone. Due to portion control and the fact that people are unwilling to give up their favorite food, has led to more people resorting to bagels as an alternative.

The bagel shop business is regarded as a specialty eatery industry where specialty snacks and beverages that are non-alcoholic in nature are being sold. Global revenue that has been generated from specialty eateries is about $3 trillion.

The specialty eatery industry in the united states generates a combined revenue of billion from about 60,000 establishments – which consists of companies that are in a single location and those that are in multiple locations. The industry is one that is highly fragmented with only a few companies accounting for about 45 percent of the whole industry’s revenue.

Even though there are no specific statistics for the bagel industry in terms of revenue, growth, how many businesses exist as well as how many people are being employed in this industry; the revenue for the industry has increased in the past decade as bagels have become quite popular with there being introduction of new markets.

Industry demand has increased not only due to the innovativeness of the industry but due to the fact that more people consider bagels to be healthier. Because of the current demand of healthy, fast, cheap and convenient meal, it is expected that this industry will continue to grow.

This industry is one that is labor intensive because not only do the bagels have to be made every day in order to give customers something fresh, it also requires having a personal interaction with the customers due to activities like taking orders, brewing coffee and making other beverages, as well as other day-to-day operations that continually take place.

2. Conduct Market Research and Feasibility Studies

• Demographics and Psychographics

The demographic and psychographic composition of those who buy bagels are everyone from those with discretionary income and those on a tight budget. So, this means that you should be looking at schools, households, business people, hospitals, corporate executives and generally every other person.

If you are therefore looking to define the demography of your bagel shop, you should try and make it as all-encompassing as possible.

3. Decide Which Niche to Concentrate On

Even though having a bagel shop can generate a lot of revenue for your business because they are generally considered healthier and that people are growing more conscious of what they consume, there are still niche ideas that you might want to consider in order to either specialize in or add to your general business.

It is important that you conduct a thorough study on any niche you intend to go into so that you do not end up wasting money and your time. If you are running a large shop, you can afford to offer more niches than one who is starting off on a small scale.

Below are some of the niche ideas that are within your particular business and that you can specialize in;

• Traditional bagels
• Gourmet bagels
• Other food items and beverages

The Level of Competition in the Industry

The level of competition to be expected in this kind of industry depends on where your bagel shop is located because if you start your bagel shop in a city like New York where bagels are popular, you will be facing a lot of competition from those who have long been in existence and have achieved a level of success.

What customers expect from your bagel shop is that your bagels should taste like the traditional bagel and should be of the right size. Customers also expect the bagels to be fresh and satisfying. Therefore, you should ensure that you meet the expectations of your customers always.

If you are therefore looking to start your bagel shop in the United States, you should know that you will be facing a lot of competition and so you should have strategies in place that will enable you have an upper hand over your competitors.

4. Know Your Major Competitors in the Industry

In every industry, there are brands that stand out and are well known and the bagel store industry is no different. Even though the business has few national chains with most being just well known in their regions, there are still brands that stand out due to the quality of their bagels, how long they have been in business, their marketing and promotional strategies.

Below is a list of well-known brands in the industry;

• A & S Bagels, Inc
• Einstein Noah Restaurant Group
• Western Bagel
• Best Bagel & Coffee
• Absolute Bagels

Economic Analysis

Bagels were once popular only in urban towns before spreading all over the country and becoming one of the hottest food items. Even though early bagel shops were small and independent, large chain outlets and supermarkets have joined the industry and has resulted in bagels being popular all over the country.

In 1996 at the retail level, the dollar sales of bagels went up by 26 percent. Bagel shops and bakeries had the strongest performance as sales increased to over $1.1 billion. Sales in supermarket in-store bakeries closely followed. Another segment of the industry that was small but growing rapidly was the sale of refrigerated bagels that were packaged.

The marketplace is being reshaped by competitive forces especially as there is now a dramatic growth in franchised bagel outlets as well as non-bagel foodservice companies trying to get a share of the market from independent bagel shops. Operators in this industry have to try and catch the attention of the customers by coming up with several new niches.

Even though bagels are competing with other breakfast and even lunch meals, it is still looking at flat sales as they are trapped in the middle of being a healthy meal or being a treat.

The challenge that bagels are facing is the fact that it is packed with carbs and calories, thereby leading to a lot of consumers avoiding it especially as people are now more conscious of what they consume, and in order to counter this, bagel shops have taken to shrinking their bagels.

5. Decide Whether to Buy a Franchise or Start from Scratch

Deciding whether to start your bagel business from scratch or whether to buy a franchise will be something that you will have to take seriously because even though each option has its pros and cons, there is no guarantee that your business will succeed if you choose one over the other.

In starting your business from scratch, there are a lot of challenges that you will likely face such as where to locate the business and how to attract customers to your bagel shop. However, you are most likely going to be in control over all the aspects of your business and can change whatever policies aren’t working for your business.

Buying a franchise is usually regarded as having a head start over those that are starting their business from the scratch.

This is because with a franchise, you are not only buying mentorship, you are also getting several aspects – such as advertising, recipes, equipment and staff training – of the business handled by those who have already garnered experience in the industry.

However, not all those who have bought franchises have succeeded and this is because they didn’t take time to research on the company offering the franchise opportunity. It is therefore important to carry out your own research on whether the franchise being offered will enable you achieve your goals.

6. Know the Possible Threats and Challenges You Will Face

In every business, threats and challenges are always faced and so as an entrepreneur, it is necessary that you understand the different threats and challenges that are bound to plague your business and how you can easily combat or control them.

You should know that not all the threats and challenges that will crop up will have been foreseen or can be easily handled and so when they occur, all you can do is hope for the best.

Therefore, some of the threats and challenges that you will likely face when starting your bagel shop business are; having to deal with already existing competitors, natural disasters, industry and government regulations, being an unknown brand and also customers finding alternatives.

7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)

One of the toughest decisions that you will ever make is what legal entity to choose for your business. The wrong choice of a legal entity could greatly limit the way your business can achieve its goals and objectives, therefore it is necessary that you take this issue seriously by asking others in the same business what is being used.

The several legal entities that are available for entrepreneurs in the United States all have their pros and cons and so it is necessary that you study them well in order to determine which would best suit your business or alternatively, you get in touch with an attorney to help you out with what legal entity is right for your business.

There are certain attributes that must be taken into consideration when looking to choose a legal entity and some of the attributes are; ease of set-up, ownership and control, flexibility of the legal entity, liability status, and taxation structure.

Even though starting off as a sole proprietor is achievable, it exposes you and your business to so many risks. The food industry regardless of the sector is a risky business with strict regulations from the authorities and so should any unforeseen incident happen – such as one of your customers accusing you of food poisoning – then you might find that you and your business are vulnerable since you are both regarded as one entity.

The best that you can do under these circumstances is to run your business as a separate entity from yourself and this attribute exists in a corporation or Limited Liability Company (LLC). While a corporation is regarded as more formal and rigid in its procedures, an LLC is regarded as less stringent.

8. Choose a Catchy Business Name

Having a catchy business name is important because this is how you can not only get your business to stand out but you can also get the attention of your target market. Choosing a name might look very easy but when you find out that there are certain criteria that your business name should meet, you will know how difficult it is to come up with a name.

When choosing a business name, it is important that the name is memorable, can be easily pronounced, isn’t being used by another and indicative of the industry that you are in. Below are some of the catchy business names that you can use for your bagel shop;

• Sumptuous Bagel Shop
• Diane’s Bagels
• Bagels and More
• Mama Rose Fresh Bagels
• Filling Delight Bagel Shop

9. Discuss with an Agent to Know the Best Insurance Policies for You

There are always risks in every endeavor and as an entrepreneur you must ensure that you are not the one bearing these risks. Insuring your business might look tedious but it is to your own benefit if you do especially when calamity strikes.

Many businesses have had to shut down because the owners did not insure the business or get the right insurance that will cover the business regardless of the calamity that is likely to occur, which is why it is often advised that you seek the advice of an insurance agent or broker when looking to purchase your insurance policies. Some of the insurance policies that you will therefore need to purchase for your bagel shop include;

• Property Insurance
• Casualty Insurance
• Workers’ Compensation Insurance
• General Liability Insurance
• Commercial Property Insurance
• Product liability insurance
• Business Auto Insurance
• Umbrella Policies
• Contents Coverage
• Food Contamination Endorsement
• Mechanical Breakdown

10. Protect your Intellectual Property With Trademark, Copyrights, Patents

Bagels are regarded as traditional meals that are suitable for breakfast and lunch and even though several bagel recipes have cropped up, the owners cannot sue if another store makes up something similar. Therefore buying an intellectual property protection for your recipes will be a waste of your time and money.

Some successful bagel shops that buy IPP for their businesses usually do so in order to protect their company name, logo, jingle and any other material that they feel is worthy enough to be protected. It is however not considered a priority by those in this industry.

11. Get the Necessary Professional Certification

In running a traditional bagel shop, there is no need for you to acquire any sort of professional certification as your customers are not concerned about what sort of certification you have as all they want is to be able to purchase fresh and quality bagels.

This does not however mean that you cannot acquire any sort of professional certification especially if you are looking to offer other services such as catering of events where your certification will enable you stand out from others.

12. Get the Necessary Legal Documents You Need to Operate

In any business that you intend to start, it is important that you have all your legal documents in place. Not having a list of legal documents in place might make you run into trouble with the law, which might lead to you be fined or banned from running that sort of business anywhere in the country.

Also, the authorities in the United States really scrutinize those that run the food business as constant checks and regulations are continually carried out to ensure that proper documentation is in place. If you aren’t sure of what documentations you might need, you can engage the services of an attorney or ask others in the same business. Below is a list of the legal documents that you will need in order to run your bagel shop;

• Certificate of Incorporation
• Operating Agreement for LLCs
• Business Plan
• Insurance Policy
• Business License
• Food Preparation License
• Food Handler Permit
• Employment Agreement
• Federal Tax Identification Number (TIN)
• Employee Identification Number (EIN)

13. Raise the Needed Startup Capital

When looking to start any business, it is important that you have funds that will not only enable you to start the business but also to grow it as well. However, not all entrepreneurs have all the necessary funds to start their business and so have to source for funds from other places.

Sourcing for funds from external sources is easy for any entrepreneur which is why it is advised that there be a business plan as this will convince intending investors of your seriousness regarding the business that you are looking to start up. Below are some of the financing options available when looking to start your bagel shop;

• Raising part of start-up capital from personal savings as well as sale of personal stocks
• Sourcing for soft loans from family members and friends
• Sourcing for start-up capital from investors and business partners
• Applying for loan from the bank or financial institution

14. Choose a Suitable Location for your Business

A bagel shop is not a business that can be run from home and so you will need to ensure that you have picked the most suitable location for your business, if you intend to be successful.

It is essential that you pick a location that has been zoned for food service, this therefore limits you to certain areas and will mean that you cannot just open up your bagel shop anywhere. Once you have gotten the appropriate location, ensure that it is close to other stores so that you won’t need to worry about foot traffic. However ensure that you aren’t too close to other bagel stores.

Once you have gotten the right location for your bagel shop, ensure that you approach the town’s licensing committee in order to obtain the various permits that you might need. You should know that the permits you will require vary depending on the location and so it is necessary to make proper findings to know what you will require.

Even though you might be tempted to lease a huge facility, it is better that you start with a small facility so that it will be easier for your employees to grab items your customers.

Also, a smaller shop means your rent will not be so high. If you aren’t sure of where to locate your business in order to run it successfully, you can engage the services of a real estate agent who has a thorough knowledge about the area and your kind of business to help you out.

15. Hire Employees for your Technical and Manpower Needs

The first thing you will need to achieve when looking to start your bagel shop is to ensure that your bagels are worthy enough because this will not only enable you attract customers but it will also enable them to refer others to your business.

You must first decide on what flavors you intend to offer your customers as you must have first tried out several recipes amongst your close friends and family members and getting their views. While you can make the bagels from scratch, you can also buy frozen bagel dough and bake the bagels instead.

Getting a good location to sell your bagels is very important because this is not a business that you can run from home. Because permits for location will likely vary, it is important that you survey the area well, not only to know if you will be permitted to run your bagel shop there but also to know if you will have competitors close to you.

You will require equipment in order to effectively make the bagels. Before buying equipment, ensure that you make a list of the equipment that you will require and how much they are likely to cost before prioritizing the items that you should pick first based on necessity and cost.

You should know that there are some items that you can get as fairly used especially if you are starting up on a tight budget but ensure that you have checked them out thoroughly so that you do not end up buying something that will cost you so much to repair.

Some of the equipment that you will need for your bagel shop business include; display counters, steam ovens, walk-in refrigerator, drink cooler for beverages, industrial mixers, boiling kettles, plastic utensils and containers.

Even though you might be starting your business on a low scale, it is not something that you can handle alone and so it will be vital for you to build a solid business structure that will allow you run your shop efficiently.

Therefore, those you will need to hire include; bagel bakers, cleaners, customer service, marketing and sales rep, office manager, supervisor and accountant. From the above analysis, you will require at least 7 key people in order to run your bagel shop effectively.

The Service Delivery Process of the Business

The process in a bagel shop business requires you to first get the requisite experience before opening your shop to potential customers. Not having the necessary skills is not an excuse as there are classes that you can take to help you develop or enhance your skills.

You have to decide whether you want to start your shop from scratch or buy an existing franchise because this will determine if you are going to be creating your own recipes or if you will be given the recipes to use in making the bagels you intend to see.

Another decision that you will have to make is what means of production you intend to use – make your bagels or bake them.

If making your bagels, you will need to start from the scratch and make bagels that will be unique to your shop as you can control your recipe. If you are going to bake the bagels, then you will need to order ready-made bagel dough which will enable you cut down on costs.

16. Write a Marketing Plan Packed with ideas & Strategies

The main purpose of starting any business is to make profit and profit can only be made when revenue is generated. The only way revenue can be generated is by ensuring that as many customers as possible are aware of your bagel shop and a certain amount of these customers are willing to patronize your shop.

The process of making your customers aware of your business is coming up with different ideas and strategies that are supposed to be effective in conveying your intentions and actualizing your goals.

One major aspect that can have a positive or negative impact on your business is where you are located. If you are located in a bad place then no matter how much marketing campaigns you carry out, you are likely not going to achieve all your goals because instead of customers getting inconvenienced because they want to buy bagels, they’d rather go for an alternative that is closer to them; and so one of your first marketing strategies should be to be located in a strategic and conspicuous area.

Due to how serious creating effective marketing strategies are, it is important that you carry out a thorough research regarding the business, your target market, what to expect from them and what they should expect from you. You will also through the research know about your competitors and how you can best them and get a fair share of the market for your business, thereby achieving your intended aim and objectives.

Once you have drafted your marketing strategies, ensure that you continually monitor them in order to remove those that aren’t achieving the purpose you intend for them. This is because no matter how great your strategies might have been at one point, the changing market trends might change the dynamics, making some of the strategies not to achieve their aims.

Below are some of the marketing ideas and strategies that will be effective in helping you achieve your corporate goals and objectives;

• Ensure that your bagel shop is listed in yellow pages and in reputable online directories
• Advertise your new business in local newspapers and food related magazines as well as on radio and television stations
• Distribute attractive handbills and paste fliers in strategic locations in order to increase awareness for your bagel shop
• Encourage your loyal customers to help refer your bagel shop to others and reward them for it
• Use your social media platforms by creating an official Facebook page, an Instagram and Twitter account and use them to promote your bagel shop
• Empower your marketing and sales executives to to physically market your bagel shop to potential customers

17. Develop Iron-clad Competitive Strategies to Help You Win

There are enough bagel shops in existence especially in busy cities as people are on the look-out for healthy meals that can be consumed while on the move; and so there is bound to be some level of competition that you should expect. If you intend to get a fair share of the market, then it is necessary that you know who your competitors are, what their weaknesses are and how to use this as an advantage for your business.

Some of the competitive strategies that you should therefore have in place when you are looking to win over your competitors are; having unique recipes that will enable you to have a variety of customers, offering your customers discounts and incentives, ensuring that you have great customer care and that your bagels are always fresh and of high quality.

18. Develop Strategies to Boost Brand Awareness and Create a Corporate Identity

Constantly promoting your business is very important because every effort that is made in boosting your brand is for the benefit of your business.

If you are hoping to compete against other bagel shops that have already had a share of the market, then your only hope is to ensure that you create the right strategies that will enable you boost your brand awareness effectively whilst also ensuring that you have created a corporate identity that your potential customers are able to identify with.

The positive effects that publicity brings – awareness and revenue generation – is the reason why even companies that have long been in existence still deploy or create new strategies that will allow them continually be seen by their customers which in turn leads to more revenue generation.

However, like all strategies that you will be developing for your business, it is important that you conduct a thorough research regarding your potential target market and what publicity strategies will be effective for them.

If your potential market is not likely going to be reading the local newspapers, then promoting your bagel shop via the newspapers might not have the intended effect you seek as the odds of a number of them picking the local newspapers won’t be so great.

This doesn’t mean that you cannot still promote your business offline effectively; however, knowing which offline methods will work will ensure that you do not end up wasting your time and money on something that is not likely to work.

Constantly reviewing your strategies is also very important as it will enable you know which are working and which should be modified or removed. Below are some of the strategies that you can use to boost your brand as well as create a corporate identity for your company;

• Develop a website and then ensure that you promote it well by deploying keywords and links when making posts on them so as to boost their ranking on search engines
• Ensure that you encourage you loyal customers to help refer your business to others
• Make use of social media platforms such as Facebook, Twitter, Instagram and Snapchat in order to increase awareness for your bagel shop
• Distribute handbills and fliers in strategic locations around the area where you intend to run your bagel shop from
• Promote your bagel shop by writing a piece in your local newspapers on specialty eateries or healthy and quick meals
• Participate in a local community event in order to promote your bagel shop effectively

Related Posts:

• How Much Does It Cost to Open a Bagel Shop? (Sales Forecast and Breakeven Analysis Included)
• Bagel Shop Business Plan [Sample Template]
• List of Equipment You Need to Start a Bagel Shop [Cost Included]